Where We Goin'? https://onewesttourism.org/ en (C) Copyright 2025, Brand Revolt and the Destination Marketing Podcast Network. All Rights Reserved “Where We Goin’?” is the official podcast of One West Tourism Alliance, where professionals in the destination marketing industry share stories, insights and examples that others can learn from. Tune in for tips and ideas for today’s tourism landscape from other destination leaders and experts in the western United States. https://megaphone.imgix.net/podcasts/7e0b5df0-6274-11f0-a1a5-4f944a5f845a/image/82c2b1a0a5e5d87be52bee2e593ab43c.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress Where We Goin'? https://onewesttourism.org/ no episodic A One West Tourism Alliance Production One West Tourism Alliance “Where We Goin’?” is the official podcast of One West Tourism Alliance, where professionals in the destination marketing industry share stories, insights and examples that others can learn from. Tune in for tips and ideas for today’s tourism landscape from other destination leaders and experts in the western United States. “Where We Goin’?” is the official podcast of One West Tourism Alliance, where professionals in the destination marketing industry share stories, insights and examples that others can learn from. Tune in for tips and ideas for today’s tourism landscape from other destination leaders and experts in the western United States.

]]> podcasts@thebrandrevolt.com 7: Through the Haze: Real-Time Tech and Transparency in Crisis Marketing Wildfires and smoke have become an unavoidable reality for travel in the West, but how a destination communicates during a crisis can make or break the visitor experience. In this episode, we talk with Scott Larson of Visit Central Oregon and Lesley Rowbal of Madden Media about their collaboration to build a custom, real-time smoke map API. We explore why transparency is the new currency in travel marketing and how DMOs can use technology to help visitors navigate a destination even when the skies aren't clear. The Where We Goin’? Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melyssa Reeves and the team at One West Tourism Alliance and produced by the team at Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit ⁠https://thedmpn.com/⁠. If you are interested in becoming a part of the network, please email ⁠adam@thebrandrevolt.com⁠. Thu, 21 May 2026 10:00:00 -0000 full 7 One West Tourism Alliance Wildfires and smoke have become an unavoidable reality for travel in the West, but how a destination communicates during a crisis can make or break the visitor experience. In this episode, we talk with Scott Larson of Visit Central Oregon and Lesley Rowbal of Madden Media about their collaboration to build a custom, real-time smoke map API. We explore why transparency is the new currency in travel marketing and how DMOs can use technology to help visitors navigate a destination even when the skies aren't clear. The Where We Goin’? Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melyssa Reeves and the team at One West Tourism Alliance and produced by the team at Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit ⁠https://thedmpn.com/⁠. If you are interested in becoming a part of the network, please email ⁠adam@thebrandrevolt.com⁠. Wildfires and smoke have become an unavoidable reality for travel in the West, but how a destination communicates during a crisis can make or break the visitor experience. In this episode, we talk with Scott Larson of Visit Central Oregon and Lesley Rowbal of Madden Media about their collaboration to build a custom, real-time smoke map API. We explore why transparency is the new currency in travel marketing and how DMOs can use technology to help visitors navigate a destination even when the skies aren't clear.

The Where We Goin’? Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melyssa Reeves and the team at One West Tourism Alliance and produced by the team at Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit ⁠https://thedmpn.com/⁠. If you are interested in becoming a part of the network, please email ⁠adam@thebrandrevolt.com⁠.

]]> 1437 no 6: The Art of Inclusion: Branding, Community, and the Future of One West Tourism is no longer just about pretty pictures; it’s about the people who live in the frame. In this episode, we sit down with Sonya Bradley, Chief Inclusion & Community Engagement Officer at Visit Sacramento, and Jeff Miraglia, Executive Creative Director at JNS Next, to explore the intersection of high-end destination branding and authentic community representation. The Where We Goin’? Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melyssa Reeves and the team at One West Tourism Alliance and produced by the team at Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit ⁠https://thedmpn.com/⁠. If you are interested in becoming a part of the network, please email ⁠adam@thebrandrevolt.com⁠. https://www.jnsnext.com/ https://www.onewesttourism.org/ Thu, 16 Apr 2026 10:00:00 -0000 full 6 One West Tourism Alliance Tourism is no longer just about pretty pictures; it’s about the people who live in the frame. In this episode, we sit down with Sonya Bradley, Chief Inclusion & Community Engagement Officer at Visit Sacramento, and Jeff Miraglia, Executive Creative Director at JNS Next, to explore the intersection of high-end destination branding and authentic community representation. The Where We Goin’? Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melyssa Reeves and the team at One West Tourism Alliance and produced by the team at Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit ⁠https://thedmpn.com/⁠. If you are interested in becoming a part of the network, please email ⁠adam@thebrandrevolt.com⁠. https://www.jnsnext.com/ https://www.onewesttourism.org/ Tourism is no longer just about pretty pictures; it’s about the people who live in the frame. In this episode, we sit down with Sonya Bradley, Chief Inclusion & Community Engagement Officer at Visit Sacramento, and Jeff Miraglia, Executive Creative Director at JNS Next, to explore the intersection of high-end destination branding and authentic community representation.

The Where We Goin’? Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melyssa Reeves and the team at One West Tourism Alliance and produced by the team at Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit ⁠https://thedmpn.com/⁠. If you are interested in becoming a part of the network, please email ⁠adam@thebrandrevolt.com⁠.

https://www.jnsnext.com/


https://www.onewesttourism.org/

]]> 1714 no 5: Decoding the Gen-Z Travel Journey Gen-Z isn't just a demographic; they are the architects of a new travel landscape. In this episode, we sit down with Bethany Bee, Digital Content Specialist at Explore Utah Valley, and Jason Dodge, Founder of BlackTruck Media + Marketing, to bridge the gap between how younger travelers discover the world and how brands must adapt to reach them. From TikTok "wish-listing" to human-centered search strategy, Bethany and Jason break down the shift from traditional search to community-driven discovery. The Where We Goin’? Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melyssa Reeves and the team at One West Tourism Alliance and produced by the team at Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit ⁠https://thedmpn.com/⁠. If you are interested in becoming a part of the network, please email ⁠adam@thebrandrevolt.com⁠. Thu, 19 Mar 2026 10:00:00 -0000 full 5 One West Tourism Alliance Gen-Z isn't just a demographic; they are the architects of a new travel landscape. In this episode, we sit down with Bethany Bee, Digital Content Specialist at Explore Utah Valley, and Jason Dodge, Founder of BlackTruck Media + Marketing, to bridge the gap between how younger travelers discover the world and how brands must adapt to reach them. From TikTok "wish-listing" to human-centered search strategy, Bethany and Jason break down the shift from traditional search to community-driven discovery. The Where We Goin’? Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melyssa Reeves and the team at One West Tourism Alliance and produced by the team at Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit ⁠https://thedmpn.com/⁠. If you are interested in becoming a part of the network, please email ⁠adam@thebrandrevolt.com⁠. Gen-Z isn't just a demographic; they are the architects of a new travel landscape. In this episode, we sit down with Bethany Bee, Digital Content Specialist at Explore Utah Valley, and Jason Dodge, Founder of BlackTruck Media + Marketing, to bridge the gap between how younger travelers discover the world and how brands must adapt to reach them. From TikTok "wish-listing" to human-centered search strategy, Bethany and Jason break down the shift from traditional search to community-driven discovery.

The Where We Goin’? Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melyssa Reeves and the team at One West Tourism Alliance and produced by the team at Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit ⁠https://thedmpn.com/⁠. If you are interested in becoming a part of the network, please email ⁠adam@thebrandrevolt.com⁠.

]]> 1688 no 4: From Training to Transformation: Building Smarter Destinations Through Learning and Experience Learn Tourism Travel Portland Education and experience are two sides of the same coin in tourism. In this episode, we sit down with Stephen Ekstrom, CEO and Co-Founder of Learn Tourism, and Andrew Moore, Visitor Services Manager at Travel Portland, to explore how professional development and visitor engagement intersect to build stronger, more sustainable destinations. From training programs that upskill tourism professionals, to on-the-ground visitor services that shape how travelers experience a place, Stephen and Andrew share insights on what it means to create destinations that learn, adapt, and welcome with intention. The Where We Goin’? Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melyssa Reeves and the team at One West Tourism Alliance and produced by the team at Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit ⁠https://thedmpn.com/⁠. If you are interested in becoming a part of the network, please email ⁠adam@thebrandrevolt.com⁠. Thu, 20 Nov 2025 11:00:00 -0000 full 4 One West Tourism Alliance Learn Tourism Travel Portland Education and experience are two sides of the same coin in tourism. In this episode, we sit down with Stephen Ekstrom, CEO and Co-Founder of Learn Tourism, and Andrew Moore, Visitor Services Manager at Travel Portland, to explore how professional development and visitor engagement intersect to build stronger, more sustainable destinations. From training programs that upskill tourism professionals, to on-the-ground visitor services that shape how travelers experience a place, Stephen and Andrew share insights on what it means to create destinations that learn, adapt, and welcome with intention. The Where We Goin’? Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melyssa Reeves and the team at One West Tourism Alliance and produced by the team at Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit ⁠https://thedmpn.com/⁠. If you are interested in becoming a part of the network, please email ⁠adam@thebrandrevolt.com⁠. Learn Tourism

Travel Portland


Education and experience are two sides of the same coin in tourism. In this episode, we sit down with Stephen Ekstrom, CEO and Co-Founder of Learn Tourism, and Andrew Moore, Visitor Services Manager at Travel Portland, to explore how professional development and visitor engagement intersect to build stronger, more sustainable destinations.

From training programs that upskill tourism professionals, to on-the-ground visitor services that shape how travelers experience a place, Stephen and Andrew share insights on what it means to create destinations that learn, adapt, and welcome with intention.

The Where We Goin’? Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melyssa Reeves and the team at One West Tourism Alliance and produced by the team at Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit ⁠https://thedmpn.com/⁠. If you are interested in becoming a part of the network, please email ⁠adam@thebrandrevolt.com⁠.

]]> 2366 no 3: From Planning to Impact: Sports Tourism in Southern Oregon  In 2013, a bold strategic planning process set the stage for a regional transformation: the creation of the Southern Oregon Sports Commission. More than a decade later, the Commission is driving national conversations on sportsmanship, facility development, and the economic power of sports tourism. In this episode, we’re joined by Jon Schmieder, Founder & CEO of Huddle Up Group, Darren Van Lehn, Director of Sports Development for Travel Medford, and TJ Holmes, Senior Vice President of Travel Medford, to reflect on how vision turned into reality—and what’s next for sports tourism in Southern Oregon. From pioneering sportsmanship programs used across the country, to cutting-edge venues like Rogue X and Lithia & Driveway Fields, to new facilities under construction, this story is a case study in how strategy, leadership, and persistence reshape communities. The Where We Goin’? Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melyssa Reeves and the team at One West Tourism Alliance and produced by the team at Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit ⁠https://thedmpn.com/⁠. If you are interested in becoming a part of the network, please email ⁠adam@thebrandrevolt.com⁠. Thu, 16 Oct 2025 10:00:00 -0000 full One West Tourism Alliance  In 2013, a bold strategic planning process set the stage for a regional transformation: the creation of the Southern Oregon Sports Commission. More than a decade later, the Commission is driving national conversations on sportsmanship, facility development, and the economic power of sports tourism. In this episode, we’re joined by Jon Schmieder, Founder & CEO of Huddle Up Group, Darren Van Lehn, Director of Sports Development for Travel Medford, and TJ Holmes, Senior Vice President of Travel Medford, to reflect on how vision turned into reality—and what’s next for sports tourism in Southern Oregon. From pioneering sportsmanship programs used across the country, to cutting-edge venues like Rogue X and Lithia & Driveway Fields, to new facilities under construction, this story is a case study in how strategy, leadership, and persistence reshape communities. The Where We Goin’? Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melyssa Reeves and the team at One West Tourism Alliance and produced by the team at Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit ⁠https://thedmpn.com/⁠. If you are interested in becoming a part of the network, please email ⁠adam@thebrandrevolt.com⁠.  In 2013, a bold strategic planning process set the stage for a regional transformation: the creation of the Southern Oregon Sports Commission. More than a decade later, the Commission is driving national conversations on sportsmanship, facility development, and the economic power of sports tourism.

In this episode, we’re joined by Jon Schmieder, Founder & CEO of Huddle Up Group, Darren Van Lehn, Director of Sports Development for Travel Medford, and TJ Holmes, Senior Vice President of Travel Medford, to reflect on how vision turned into reality—and what’s next for sports tourism in Southern Oregon.

From pioneering sportsmanship programs used across the country, to cutting-edge venues like Rogue X and Lithia & Driveway Fields, to new facilities under construction, this story is a case study in how strategy, leadership, and persistence reshape communities.

The Where We Goin’? Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melyssa Reeves and the team at One West Tourism Alliance and produced by the team at Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit ⁠https://thedmpn.com/⁠. If you are interested in becoming a part of the network, please email ⁠adam@thebrandrevolt.com⁠.

]]> 2270 no 2: F*ck the Head Pat  We said what we said. 🙅‍♀️ In this spicy episode, we’re calling out the condescending “bless your heart” treatment that small DMOs get from big-budget partners. Newsflash: a tight budget doesn’t mean a lack of vision, talent, or impact. So why do some industry players act like collaboration is a luxury item only available to the highest bidder? We’re flipping the script and demanding better—because small but mighty DMOs deserve more than a patronizing head pat and a “maybe next time.” If you're building tools, products, or partnerships in the tourism world, it's time to actually build them for everyone. Not just the shiny big-city destinations with six-figure ad spends. Tune in for some real talk, uncomfortable truths, and a few choice words about equity, innovation, and why the future of tourism depends on inclusion—not exclusion. 🔥 Buckle up. It’s time to talk respect, resources, and real partnership. Travel Santa Ana Zartico The Where We Goin’? Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melyssa Reeves and the team at One West Tourism Alliance and produced by the team at Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit ⁠https://thedmpn.com/⁠. If you are interested in becoming a part of the network, please email ⁠adam@thebrandrevolt.com⁠. Thu, 21 Aug 2025 10:00:00 -0000 full 2 One West Tourism Alliance  We said what we said. 🙅‍♀️ In this spicy episode, we’re calling out the condescending “bless your heart” treatment that small DMOs get from big-budget partners. Newsflash: a tight budget doesn’t mean a lack of vision, talent, or impact. So why do some industry players act like collaboration is a luxury item only available to the highest bidder? We’re flipping the script and demanding better—because small but mighty DMOs deserve more than a patronizing head pat and a “maybe next time.” If you're building tools, products, or partnerships in the tourism world, it's time to actually build them for everyone. Not just the shiny big-city destinations with six-figure ad spends. Tune in for some real talk, uncomfortable truths, and a few choice words about equity, innovation, and why the future of tourism depends on inclusion—not exclusion. 🔥 Buckle up. It’s time to talk respect, resources, and real partnership. Travel Santa Ana Zartico The Where We Goin’? Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melyssa Reeves and the team at One West Tourism Alliance and produced by the team at Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit ⁠https://thedmpn.com/⁠. If you are interested in becoming a part of the network, please email ⁠adam@thebrandrevolt.com⁠.  We said what we said. 🙅‍♀️ In this spicy episode, we’re calling out the condescending “bless your heart” treatment that small DMOs get from big-budget partners. Newsflash: a tight budget doesn’t mean a lack of vision, talent, or impact. So why do some industry players act like collaboration is a luxury item only available to the highest bidder?

We’re flipping the script and demanding better—because small but mighty DMOs deserve more than a patronizing head pat and a “maybe next time.” If you're building tools, products, or partnerships in the tourism world, it's time to actually build them for everyone. Not just the shiny big-city destinations with six-figure ad spends.

Tune in for some real talk, uncomfortable truths, and a few choice words about equity, innovation, and why the future of tourism depends on inclusion—not exclusion.

🔥 Buckle up. It’s time to talk respect, resources, and real partnership.

Travel Santa Ana

Zartico

The Where We Goin’? Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melyssa Reeves and the team at One West Tourism Alliance and produced by the team at Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit ⁠https://thedmpn.com/⁠. If you are interested in becoming a part of the network, please email ⁠adam@thebrandrevolt.com⁠.

]]> 1690 no 1: Digital First: Tourism Leaders Who Move Fast and Win Big  In this episode of Where We Goin’?, we’re diving into the power, and the pressure, of early technology adoption in tourism marketing. Melyssa Reeves sits down with Wes Rhea, CEO of Visit Lodi, and Seth Chalmers, founder of Search Party, for a candid conversation on what it really means to be a first mover in a legacy-driven industry. Visit Lodi A Search Party One West Tourism Alliance The Where We Goin’? Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melyssa Reeves and the team at One West Tourism Alliance and produced by the team at Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit ⁠https://thedmpn.com/⁠. If you are interested in becoming a part of the network, please email ⁠adam@thebrandrevolt.com⁠. Thu, 17 Jul 2025 10:00:00 -0000 full 3 One West Tourism Alliance  In this episode of Where We Goin’?, we’re diving into the power, and the pressure, of early technology adoption in tourism marketing. Melyssa Reeves sits down with Wes Rhea, CEO of Visit Lodi, and Seth Chalmers, founder of Search Party, for a candid conversation on what it really means to be a first mover in a legacy-driven industry. Visit Lodi A Search Party One West Tourism Alliance The Where We Goin’? Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melyssa Reeves and the team at One West Tourism Alliance and produced by the team at Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit ⁠https://thedmpn.com/⁠. If you are interested in becoming a part of the network, please email ⁠adam@thebrandrevolt.com⁠.  In this episode of Where We Goin’?, we’re diving into the power, and the pressure, of early technology adoption in tourism marketing. Melyssa Reeves sits down with Wes Rhea, CEO of Visit Lodi, and Seth Chalmers, founder of Search Party, for a candid conversation on what it really means to be a first mover in a legacy-driven industry.

Visit Lodi

A Search Party

One West Tourism Alliance


The Where We Goin’? Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melyssa Reeves and the team at One West Tourism Alliance and produced by the team at Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit ⁠https://thedmpn.com/⁠. If you are interested in becoming a part of the network, please email ⁠adam@thebrandrevolt.com⁠.

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