Who said what? With Heba and Nira

Surprise Guests, Gouna Fights & Our Season 4 Debrief

Tue, 05 Aug 2025 23:00:00 -0000

In this unfiltered wrap-up, we go off-script as usual: from laughing about surprise guest reveals to rehashing our introvert vs extrovert showdown, debating Sahel vs. Gouna, and of course, weighing in on celebrity crushes and gossip.

We look back at our favorite guests, biggest lessons, what made us laugh the hardest, and what we’re excited about for Season 5.

It’s a mix of reflection, real talk, and ridiculousness—basically, classic us.

Branding Is Personal: Omar Hikal on Identity, Leadership & Creativity

Tue, 29 Jul 2025 23:00:00 -0000

In this high energy finale to Season 4, Heba and Nira sit down with Omar Hikal, the creative force and founder of The Brand Company in Egypt. Known for his bold, storytelling-driven branding work, Omar opens up about everything from his early career and leadership evolution to the importance of emotional intelligence, self-awareness, and knowing who you are in your business.

They dig into the psychology of branding, what makes a great leader (and a terrible one), the visionary–integrator dynamic, and why personal branding is more powerful than ever.

Plus: thoughts on cultural identity, Japan, AI, and yes—Planet of the Apes. If you care about creativity, leadership, authenticity, and the future of branding—you don’t want to miss this one.

For more on Omar Hikal:

https://www.instagram.com/omarhikal/

https://www.linkedin.com/in/omarhikal/?originalSubdomain=ae

https://thebrandcompany.co/

Dunia Anabtawi on Haute Couture, Hosting, and the Art of Saying No

Tue, 22 Jul 2025 23:00:00 -0000

In this episode of Who Said What?!, we sit down with Palestinian-Canadian fashion designer Dunia Anabtawi, founder of her eponymous haute couture brand, to talk all things fashion, food, femininity, and fierce independence. From designing her first dress at 20 to navigating Egypt’s chaotic production scene, Dunia shares her journey, the soul of her brand, and why energy—whether from a dress or a client—matters deeply.

She opens up about how her love of cooking shaped her creativity, what it means to be a strong woman who still wants to be pampered, and the balancing act between business and marriage. Oh, and we definitely got into heels vs sneakers, marriage vs singlehood, the dating pool post-40, and the sacred art of saying no to difficult clients.

For more on Dunia:

https://duniaanabtawi.com/

https://www.instagram.com/duniaanabtawi/?hl=en

Is Romance Dead? Love Then vs. Now

Wed, 16 Jul 2025 10:30:00 -0000

In this episode of Who Said What?!, Heba and Nira dive deep into the question: Is romance dead? From teenage love letters and slow dancing in the ‘90s to ghosting, DMs, and dating apps today—they unpack what’s changed and what hasn’t when it comes to love.

They talk about decision paralysis, the myth of “better options,” the death of emotional depth, and whether romance has disappeared or just… evolved. Along the way, they share old memories, discuss the rise of “trad wives,” singlehood, loneliness, love vs. mental health, and how dating today can feel more like a tech algorithm than a love story.

It’s funny, honest, and a little raw. And yes, someone proposes to a chatbot. Seriously??!

Amina El Demirdash on Art, Aging & Owning It

Wed, 09 Jul 2025 13:49:00 -0000

This week on Who Said What?! we sit down with artist, globetrotter, and human sunshine Amina El Demirdash. From her art residencies in Korea and Japan to aging, dating after divorce, and healing through creativity, Amina keeps it raw, real, and hilarious. We talk self-care rituals, anti-aging myths, perimenopause, why Egyptian WhatsApp culture is out of control, and how a hair growth expert in Korea changed her life. This episode is a mix of depth, laughter, vulnerability, and even travel inspo.

Tune in for the laughter, stay for the wisdom.

For more on Amina:

https://www.aminaeldemirdash.com/

https://www.instagram.com/aminaeld

Why We’re Over New Year’s Resolutions, kind of...

Wed, 02 Jul 2025 09:30:00 -0000

It’s that time again—no, not January. It’s the middle of the year and Heba & Nira are doing a brutally honest check-in on those shiny New Year’s resolutions. Did we stick to them? Did we abandon them by February? Do we even care anymore?

In this episode, Heba and Nira go head-to-head on the value (or futility) of resolutions, how Heba is simplifying her life (and her people), and why Nira thinks resolutions are just another marketing gimmick. From TV show binges to letting go of toxic friendships and learning to say “no thanks” to people-pleasing, this is your mid-year reminder to reflect, reset, or throw the list out entirely.

Mohamed Hefzy Uncut: Film, Freedom & Finding Space

Wed, 18 Jun 2025 10:00:00 -0000

This week on Who Said What?!, we sit down with Mohamed Hefzy acclaimed film producer, writer, and founder of Film Clinic — whose name is behind some of Egypt’s most iconic modern films. From childhood movie obsessions and Cannes jury duties to navigating the minefield of censorship in Egypt, Hefzy opens up about the fine line between storytelling and controversy.

He also gets candid about turning 50, his thoughts on love, and why he believes cinema influences people more than books ever could.

For more on Mohamed Hefzy:

https://www.instagram.com/mohefzy/?hl=en

https://www.film-clinic.com/index.php

Gen X Unfiltered: From Mix Tapes to Mental Breakdowns

Wed, 11 Jun 2025 07:14:00 -0000

Remember when you had to rewind your VHS or face a fine? When your boyfriend made you a mix tape, not a Spotify playlist?

In this hilarious and painfully honest episode, Heba and Nira dive into the glorious chaos of growing up Gen X. From absentee parenting to cassette tapes, phone booths to pre-internet drama, they unpack why this weird and wonderful generation might just be the most underrated—and emotionally damaged—one of all.

Also: did Gen X invent therapy? Probably. Most likely.

Tarek Ismail’s Playbook: From Law to Food to Bold Ventures

Wed, 04 Jun 2025 10:00:00 -0000

In this episode of Who Said What?!, Nira and Heba sit down with Tarek Ismail—an entrepreneur who’s navigated everything from law in the US to Cairo’s booming food scene. Tarek shares his journey from corporate law at Clifford Chance LLP and Baker & McKenzie to the F&B world, where he and his brother have built successful ventures.

We get real about family ties in business, shifting from retail to wholesale, the pressures of making money, and how personal values shape parenting. Tarek’s story is a masterclass in resilience, reinvention, and staying true to what matters most.

For more on Tarek:

https://www.instagram.com/atorr_2018/?hl=en

https://www.facebook.com/p/Tarek-Ismail-100013704739599/

Extrovert vs. Introvert? The Heated Debate You Didn’t Know You Needed

Wed, 28 May 2025 10:00:00 -0000

Are you an introvert or an extrovert—or do you just play one at parties?
In this hilariously heated episode of Who Said What?!, Heba and Nira dive into the messy middle between labels, debating what it really means to be introverted or extroverted in today’s world. From ghosting parties to needing a hype-person to socialize, they unpack it all.

Heba tries to convince Nira she's not the introvert she claims to be, while Nira insists her social battery dies fast (even if she is great at small talk). Expect:

Google definitions that don't help
Triggered sisters
Social hangover confessions
A surprise agreement by the end (?!)

If you've ever wondered where you fall—or if your personality is being misunderstood—this one’s for you.

Ingy Ismail on Fashion, PR Burnout & Starting Over in Egypt

Wed, 21 May 2025 17:18:00 -0000

In this episode of Who Said What?!, we sit down with Ingy Ismail, PR consultant and founder of Flare PR, to talk about what it really takes to carve out your place in a chaotic industry—and an even more chaotic world.

From leaving Egypt at 17 to live solo in Tuscany and chase a dream in fashion, to interning at Diesel and later landing a coveted role at Salvatore Ferragamo, Ingy shares how she pushed her way into Italy’s luxury fashion scene—with no connections, just grit.

We dive into:

Why she never felt like she belonged in Egypt growing up
The burnout that made her walk away from Ferragamo
Hitting rock bottom—and how it led her to start Flare PR from scratch
Working with Egyptian icons like Azza Fahmy and Okhtein
Her unfiltered take on the PR industry today, from Instagrammable events to the battle over creative value

She also opens up about relationships, living with regret, and why comfort zones are creativity killers.

If you’re in your reinvention era, or just need a reminder that great things come from hitting reset, this one’s for you.

For more info:

https://www.instagram.com/ingyism/?hl=en

https://ingyismail.com/

https://www.instagram.com/flarepr/?hl=en

Season 4 is Here: Life Updates, TV Recs & Real Talk

Wed, 14 May 2025 10:00:00 -0000

We’re baaaaack! Season 4 kicks off with a candid catch-up between sisters Heba & Nira—no script, no filter, just real talk.

In this premiere episode, we unpack:

Our very different Ramadan experiences, and why Heba needed to shut the world out
Nira's update on life, baking, and why she's hitting pause on dating
Heba's flat renovation chaos and her need for a serious life reset
A heartwarming side of Nira: reconnecting with her ex, as friends!
Family milestones, fun shows to watch, and why Nira's desserts are low-key dangerous
Why Season 4 feels like the perfect time to reconnect, with old friends, with ourselves, and with you..

Whether you're decompressing post Ramadan, planning your summer, or just need a reset, this one's for you..

Owning It in Your 40s: Aging, Identity & Knowing Who You Are with Zeinab Hegarty

Mon, 14 Apr 2025 16:50:00 -0000

Radio host Zeinab Hegarty joins us for an honest, hilarious, and raw conversation about life in your 40s. From dating younger men and adjusting to life in Cairo after moving from London in her 20s, to navigating career, identity, and societal pressures—Zeinab brings her signature wit and wisdom to the mic.

We talk about aging, relationships, friendships, decision paralysis, and what no one really prepares you for as you grow older. She opens up about caring for her aunt with dementia, the emotional labor women are expected to carry, and how society subtly (and not-so-subtly) nudges women toward egg freezing—as if time is always running out.

Whether you're in your 20s, 30s, or well into your 40s, this episode is for anyone figuring out life on their own terms—without the pressure to follow a set timeline.

For more info on Zeinab:

https://www.instagram.com/zeinabhegarty/?hl=en

https://www.linkedin.com/in/zeinab-hegarty-08565435/?original_referer=https%3A%2F%2Fwww%2Egoogle%2Ecom%2F&originalSubdomain=eg

Let’s Talk Menopause: Hormones, HRT & the Grey Zone with Dr. Hussein Gohar

Thu, 03 Apr 2025 09:00:00 -0000

In this eye-opening episode of Who Said What?!, we sit down with leading OB/GYN Dr. Hussein Gohar, based in Cairo, Egypt, to talk all things perimenopause, menopause, and hormone health. After decades in gynecology, Dr. Gohar is now laser-focused on the often misunderstood and under-discussed phase of women’s lives: the menopause transition.

We dive deep into:

What perimenopause really is and when it starts
The difference between menopause and perimenopause
The truth about Hormone Replacement Therapy (HRT) and bioidentical hormones
Why hormonal tests might be useless during this phase
Alternatives to HRT, including medications and lifestyle changes
Sexual dysfunction, aesthetic gynecology, and how taboo topics like FGM impact women's health
The importance of nutrition, resistance training, and education
And yes—do men go through their own “menopause”? We asked.

This episode isn’t just for women—it’s a must-listen for anyone who wants to understand female health better and help break the stigma. Dr. Gohar brings science, compassion, and bold truth to the table. Let’s talk about what nobody talks about.

For more info on Dr. Hussein Gohar and his clinic:

https://www.instagram.com/hsgohar?igsh=d3RxczNzNTlqeGpm&utm_source=qr

https://www.instagram.com/v.clinics_?igsh=cjZnMGVtbmpsbnlq

Why Is Setting Boundaries So Damn Hard?

Wed, 26 Mar 2025 09:00:00 -0000

In this week’s episode of Who Said What?!, Heba and Nira get real about one of the trickiest topics out there: boundaries.

Nira opens up about how she's learned to say no without the guilt—and how standing her ground has brought her peace. Heba, on the other hand, admits that her struggle to set boundaries often leads to confusion, burnout, and blurred lines in both personal and professional relationships.

From friendship drama and childhood patterns to work stress and even White Lotus commentary, this episode is full of raw reflections, funny moments, and the honest back-and-forth that only sisters can have.

They also tackle:

Why saying no at work isn’t always helpful
When boundaries backfire
Why confrontation doesn’t scare Nira (but terrifies Heba)
And how setting boundaries with men hits differently

Plus, a rapid-fire round that spills all the tea.

If you’ve ever struggled with saying no—or felt guilty when you did—this one’s for you.

The Psychology of Interior Design – with Ramzi Ebeid

Wed, 19 Mar 2025 09:00:00 -0000

Ever wondered what really goes on behind the scenes in interior design in Egypt? From difficult clients to Pinterest copycats, Cairo-based interior designer Ramzi Ebeid joins us to talk about the realities of the design industry.

We cover:

1. The secret to creating timeless, original designs 🏡

2. Why commercial projects move faster than residential ones

3. The importance of vetting clients before taking on projects

4. How OCD can actually be a design superpower ✨

5. Why your first interior design project should always be free

Plus, Ramzi reveals what he would be if he weren’t a designer (spoiler: it involves a microphone and a lot of jokes). 🎤😂

If you love architecture, design trends, client horror stories, and creative inspiration, this episode is for you!

For more info on Ramzi:

https://humannatureblog.net/

https://www.instagram.com/ramzi.humannature/

https://www.linkedin.com/in/ramzi-makram-ebeid-9008a31b/?originalSubdomain=eg

Steven Bartlett: A $250K Bet & The Art of Failing

Wed, 12 Mar 2025 09:00:00 -0000

We attended an exclusive event in Cairo hosted for Steven Bartlett, where he spoke about his experiences, his book The Diary of a CEO, and his insights on success, hiring, and risk-taking.

In this episode, we share our biggest takeaways—from the event itself, what stood out the most in his talk, and whether his ideas would work in Egypt.

How is he so wise at such a young age? His clarity, sharp thinking, and ability to make every word count had us hooked.
Spending $250K on an NFT—genius or madness? We break down his boldest financial experiment.
Why failure and experimentation are actually the fastest way to succeed—and how the most successful people embrace mistakes.
Would his strategy work in Egypt? We debate the obstacles to success in our region.

Plus, we discuss cognitive dissonance, personal branding, and why Steven always wears black (hint: decision fatigue is real).

And yes, we somehow found time to talk about Tom Cruise’s botox. Because priorities.

Join us as we unpack all the highlights from this exclusive event and reflect on what we learned from one of the most influential voices in business today!

The Truth About Weight Loss: Mindset, Stress & Food

Wed, 05 Mar 2025 09:00:00 -0000

In this episode of Who Said What?!, we sit down with Fayrouz Eid, wellness coach and nutritionist, to unpack the real keys to sustainable weight loss, breaking unhealthy food cycles, and shifting your mindset for long-term health. Fayrouz opens up about her own weight gain journey after her first pregnancy, how she turned it around, and why deep health is more than just diet and exercise.

We also dive into the pressure women face around food and body image, stress and its impact on weight, and how movement combined with intentional eating habits creates real transformation. Plus, she shares essential tips for a healthier Ramadan, including smart ways to break your fast, managing cravings, and staying on track without feeling restricted.

For anyone struggling with emotional eating, food guilt, or the all-or-nothing approach, this episode is a must-listen! Fayrouz drops gems on replacing habits, why stress is sabotaging your weight loss, and how to shift your approach to food—without extreme dieting.

🎧 Tune in now for a refreshingly real conversation on health, mindset, and wellness!

For more on Fayrouz, you can follow her on:

https://www.instagram.com/fayrouzneid/?hl=en

Her website:

https://www.wellbco.com/

We Need a Social Media Detox (And Here’s Why)

Wed, 26 Feb 2025 13:01:00 -0000

Are we addicted to social media, or is it just too much? This week, we get real about our love-hate relationship with the digital world.

Why Nira finds social media overwhelming and pointless
Heba’s take on why it makes us more connected yet more anxious
The selfie debate—cringe or totally normal?
The dangers of social media, AI, and why it’s ruining lives
Influencers, oversharing, and why attention is the new currency
Heba’s wild realization: a pediatrician said social media is worse than smoking for teens! 🤯
Why we all fear boredom but actually need it

Also: Blake Lively drama, Tinder Swindler, and why we’re ditching our phones in the morning.

Time for a social media detox? Maybe. Tune in now. 🎧

Shut the F* Up & Listen: Amy Mowafi on Building MO4 & Surviving Family Business

Wed, 19 Feb 2025 09:00:00 -0000

This week on Who Said What?!, we sit down with media mogul, storyteller, and all-around powerhouse Amy Mowafi. She joins us for a no-holds-barred conversation about building MO4 Network, navigating the chaos of working with family, and the insane sacrifices behind success.

In this episode, we dive into:

How Amy went from hustling her way into Enigma Magazine to leading one of Egypt’s most influential media companies
The reality of working with siblings—think Succession, but with an Arab touch
Why kids shouldn’t be on TikTok and the dark side of social media
The mental load of running a business and the sacrifices no one talks about
Aging, plastic surgery, and our strong feelings about Madonna vs. JLo (yes, we went there)

This episode is packed with hysterical moments, real talk, and raw insights—including my post-bronchitis coughing fits (don’t worry, we edited out the worst of them). Also, we may have accidentally started a new podcast tradition: when one of us rambles too much, the other just yells "shut the f* up!"** 😂

For more on Amy & MO4 Network:

https://www.instagram.com/amymowafi/?hl=en

https://x.com/i/flow/login?redirect_after_login=%2Famymowafi

https://www.mo4network.com/

https://www.instagram.com/mo4network/?hl=en

Valentine’s Day Roast - Nira in the Hot Seat!

Wed, 12 Feb 2025 09:00:00 -0000

It’s Valentine’s Day, and you know what that means… love is in the air! Or at least it is for some people. In this special episode, Heba puts Nira in the hot seat, grilling her on all things dating, relationships, and why she might just be too good at ignoring red flags. From cringy love poems to ghosting vs. awkward second dates, we get the inside scoop on Nira’s love life, her ultimate relationship advice, and her hilarious take on modern romance. Buckle up for some brutal honesty, relatable dating fails, and a whole lot of laughs.

For more on BTS don't forget to follow us here https://www.instagram.com/whosaidwhatpodcast/

And Heba https://www.instagram.com/hebashunbo/?hl=en

And Nira https://www.instagram.com/nirashunbo/?hl=en

Ramadan, Ozempic & Fitness Myths - with Mohamed Eid

Wed, 05 Feb 2025 09:00:00 -0000

What happens when an engineer leaves corporate life to follow his passion for coaching? You get Mohamed Eid—the founder of Elevate, a gym built for people who actually need help training, whether recovering from injuries or looking for a smarter approach to fitness.

In this episode, Eid shares his journey from engineering to coaching, how his mother encouraged him to take the leap, and why he’s obsessed with helping people get stronger (not just shredded). He also dives into the biggest fitness myths, from intermittent fasting to Ozempic, and why women’s bodies aren’t built to be super lean.

Plus, we talk fatherhood, biohacking, aging gracefully, and the real way to train during Ramadan—spoiler: it’s not high-intensity workouts before iftar. Whether you're into fitness or just trying to be healthier, this episode is packed with insights you don’t want to miss.

For more on Mohamed Eid:

https://www.instagram.com/mohamedeid/?hl=en

For more on Elevate Gym Egypt:

https://www.instagram.com/elevate.egypt/?hl=en

For more on the Rich Roll podcast episode with Peter Diamandis, that Heba talks about:

https://podcasts.apple.com/za/podcast/slow-stop-reverse-aging-peter-diamandis-on-longevity/id582272991?i=1000683761251

Swipe Right, Think Twice: Dating in the Modern World

Wed, 29 Jan 2025 09:00:00 -0000

In this episode of Who Said What?!, Heba and Nira dive deep into the messy, hilarious, and sometimes frustrating world of dating apps. From the stark differences in how men and women perceive online dating to personal stories of Tinder escapades and blind dates gone wrong, they leave no stone unturned. They discuss why it’s so hard to meet people, the pros and cons of digital love, and the rise of shallow connections. Whether it’s married men acting single, the eternal debate of looks vs. money, or the newfound confidence of older women in the dating game, this episode is full of real talk, laughs, and eye-opening moments. Tune in for a fun and relatable discussion on love in the digital age!

Podcasting with Nour Hassan: Radical, Real, and Rebranded

Wed, 22 Jan 2025 09:00:00 -0000

We’re thrilled to kick off Season 3 of Who Said What?! with an exciting episode featuring Nour Hassan, the creative mind behind the newly rebranded The Curation Pod (formerly known as The Radical Contemporary). Nour opens up about her journey as a podcaster and entrepreneur, reflecting on the challenges of staying true to herself in a world dominated by societal expectations and the pressures of social media.

In this episode, Nour shares the inspiration behind rebranding her podcast and what The Curation truly represents. She discusses her take on her "IT girl" video that went viral, the sense of freedom she’s found in her 30s, and how they have given her a fresh perspective on life after the whirlwind of her 20s.

Nour dives into her fascination with Human Design and astrology, explaining how these interests have influenced her approach to life and creativity. She also offers a candid look at her personal experiences, including navigating relationships as an outsider in Egypt, and marrying an Egyptian.

Nour is honest and funny, and unpacks the complexities of social media, the realities of podcasting, and why standing out in a crowded space is no easy feat. Packed with relatable anecdotes and inspiring takeaways, this episode is a must-listen for anyone seeking real conversations and fresh insights. Don’t miss it!

For more on Nour, follow on:

https://www.instagram.com/nourhassan/

https://www.instagram.com/the.curation.pod/

Star power with Tamer Hagras: funny, fearless and full of wisdom

Wed, 25 Dec 2024 09:00:00 -0000

This week on Who Said What?!, we sit down with the charismatic and talented Tamer Hagras, a close friend and one of Egypt’s most beloved stars. In this candid conversation, Tamer reflects on his fascinating journey—from his start in modeling to landing a lead role early in his acting career. He shares what it was like working with legends like Adel Emam, how his upbringing shaped his acting in Arabic, and his evolving views on Egypt’s film industry.

We also dive into his personal life: the joys and challenges of marriage, his thoughts on parenting, and how he balances it all in a competitive and ever-changing industry. Tamer opens up about dealing with criticism, aging as a public figure, and the lasting impact of classic Egyptian cinema. Plus, he gives us a sneak peek into his future projects and shares advice for anyone chasing success in any field.

Whether you’re a fan of his iconic roles or simply curious about his perspectives on life, this will have you laughing, learning, and loving Tamer even more. You don’t want to miss it!

For more follow Tamer on https://www.instagram.com/tamerhagras/?hl=en

For more on Heba and Nira's podcast follow on

https://www.instagram.com/whosaidwhatpodcast/

For more on Heba https://www.instagram.com/hebashunbo/?hl=en

For more on Nira https://www.instagram.com/nirashunbo/?hl=en

Sister Talk. New Year Resolutions, Love 'em or Leave 'em?

Wed, 18 Dec 2024 09:00:00 -0000

In this animated episode, Heba and Nira dive headfirst into the great debate on New Year’s resolutions. Heba loves them; Nira can’t stand them. They explore whether resolutions are overrated, why they spark change for some, and the evolution of goals over the years. From classic fitness resolutions to emotional, spiritual, and minimalist goals like decluttering and giving back, they tackle it all. Plus, they share their own personal resolutions and debate: home workouts vs. the gym. Start the year with a bang—or maybe without a resolution at all!

For more info on the topic of minimalism covered in the episode:

Holiday Magic with Fadia. Thanksgiving & Christmas fails

Wed, 11 Dec 2024 09:00:00 -0000

In this festive and heartfelt episode, Heba and Nira sit down with their mom, Fadia, to talk all things holidays. From baking memories and evolving traditions to the influence of social media, Fadia reflects on the simplicity of the past and how nothing in life is constant.

The trio shares laughs over Thanksgiving in Egypt, dreams up ideal Christmas vacations, and debates which traditions they’d cancel. Fadia also spills her hosting secrets, sharing why it’s more about connection than perfection. With humor, warmth, and a touch of nostalgia, this episode is the perfect holiday listen!

Sister Talk. Surviving The Holidays

Wed, 04 Dec 2024 09:00:00 -0000

Get ready for some holiday fun and laughter! In this episode, we dive into everything that makes the holiday season both magical and stressful. From our Thanksgiving traditions and awkward Christmas party stories to some cringey gift receiving moments. We talk about the ups and downs of this time of year, tips for avoiding embarrassing social moments, and how to navigate the holiday season. Plus, we share sanity-saving advice for navigating the chaos. Whether you love or hate the holidays, this episode is all about the nostalgic and fun moments during this chaotic time of year.

Breaking Ads. The Creative Journey of an Advertising Pro

Wed, 27 Nov 2024 10:00:00 -0000

In this episode, we sit down with Ali Ali, the award-winning Egyptian-born filmmaker and creative director behind some of the most iconic ads in recent history—including the viral sensation Never Say No to Panda. Ali takes us on a journey through his fascinating career, from his early days as an art director at Leo Burnett to becoming one of the top 10 most awarded film directors in the world.

We explore the full story behind the Panda ad, his creative process, and the challenges of working in an industry that can be both inspiring and cutthroat. Ali shares his thoughts on transitioning into film, the evolving nature of advertising, and the rise of AI—and what it all means for future generations of creatives.

Whether you’re an ad enthusiast, a creative professional, or simply curious about the stories behind the world’s most memorable campaigns, this episode is packed with insight, humor, and inspiration. Tune in for a conversation that’s as thought-provoking as it is entertaining!

For more on our guest, Ali Ali:

https://goodpeople.film/director/ali-ali/

https://www.instagram.com/alitwotimes/?hl=en

https://alitwotimes.com/

Sister Talk - Menopause and All Its Surprises . The Unspoken Transition

Wed, 20 Nov 2024 11:00:00 -0000

In this episode of Who Said What?, we dive into the rollercoaster ride of perimenopause and menopause—often dubbed the twin sister of puberty. Join us as we laugh, vent, and get real about the crazy changes our bodies go through during this natural phase of life. We open up about our own experiences, and explore the wild emotional swings, physical symptoms, and even the unexpected sense of liberation that menopause can bring. From obsessing over every symptom to stressing about aging, we unpack it all. Plus, we dig into cultural taboos around menopause, and why Egyptian men and men in general still have a hard time talking about it. Whether you’re experiencing it or just curious, tune in for laughs, insights, and some real talk about this natural part of life.

Adapting, Aging, and the Dating Game: A Take on Life's Transitions with Dina El Khachab

Fri, 15 Nov 2024 06:30:00 -0000

In this candid episode of Who Said What? With Heba & Nira, we sit down with the dynamic Dina El Khachab – co-founder of Eklego Design an award-winning Cairo-based architecture, interior, and furniture design firm – to explore the nuances of partnership, adaptation, and aging gracefully. Dina opens up about her transition from Canada to Egypt, sharing how cultural differences reshaped her perspective on time, fun, and connection. Naturally, we talk about the dating scene in Egypt, how expectations shift with age, and the impact of societal pressures on relationships and family planning. From perimenopause symptoms to the obsession with youth, Botox & fillers, we tackle the insecurities many women face as they grow older. Join us for an insightful and raw conversation on navigating life's transitions with humor and grace.

For more on Dina:

https://www.instagram.com/dinaelkhachab/

https://eklegodesignstudio.com/about/

Sister Talk - Founding The Four Fat Ladies, Our Untold Story

Wed, 06 Nov 2024 09:10:00 -0000

In this episode, Heba and Nira dive deep into the journey of their former business venture, The Four Fat Ladies bakery – TFFL – which they launched from their shared passion for cooking. From the early days to the hurdles of scaling up, they share the highs, the hard truths, and the valuable lessons learned. What started as a dream became an intense lesson in business, family, and resilience. Together, they discuss the challenges of balancing sisterhood and business, their very different approaches to decision-making, and the impact of unforeseen challenges like COVID-19. Hear their unfiltered take on what it means to start and exit a business, and how “failure” is often the best way to grow. They leave listeners with advice for entrepreneurs on navigating partnerships and, above all, prioritizing relationships.

The Business of Social Media with Ahmed Naguib

Wed, 30 Oct 2024 08:00:00 -0000

In this exciting episode, we welcome an old friend who was one of the pioneers of social media in Egypt. Starting his journey at a young age, he has navigated the ever-evolving landscape of digital platforms and built an impressive career before even completing college.

Join us as we dive into his inspiring story, exploring his intelligence, ambition, and humble approach to success. He shares valuable insights and practical advice for newcomers entering the social media market, discussing the significant changes he's witnessed over the years.

Whether you’re an aspiring content creator or just curious about the social media scene, this episode is packed with wisdom and inspiration. Tune in for an engaging conversation that highlights the power of perseverance and adaptability in the digital age!

For more info:

https://www.instagram.com/ahmednaguib/?hl=en

https://www.instagram.com/wearebubblegumfactory/?hl=en

Sister Talk - Diddy Really Do It? The Power of Fame

Wed, 23 Oct 2024 09:00:00 -0000

In this compelling episode, Heba and Nira dive deep into the complex world of fame and its impact on both personal and professional lives. We explore the recent allegations against Sean "Diddy" Combs and examine how these revelations reflect broader issues within Hollywood, and people in power. Join us as we discuss the seductive allure of fame, the responsibility that comes with it, and the disturbing patterns emerging among several high-profile men in the industry. We share our thoughts on the societal implications of these cases and the conversations they provoke about power, accountability, and the culture of celebrity.

Tune in for an insightful and thought-provoking discussion that challenges the status quo and encourages listeners to engage in this important dialogue.

The Power of Resilience: Insights from a PR Pro

Wed, 16 Oct 2024 09:00:00 -0000

In this episode, we sit down with our good friend, Maha Abouelenein, a communications PR executive whose impressive roster of clients reads like a who's who of industry leaders. With a career marked by bold turns and strategic pivots, Maha embodies the spirit of resilience, consistently returning to the spotlight bigger and stronger than before.

We dive into her newly launched book, "7 Rules of Self-Reliance," where she shares her key insights on building a successful career. She emphasizes the invaluable asset of leveraging relationships, the importance of hard work, and the power of staying true to oneself. Join us for an inspiring conversation that will motivate you to embrace your journey and harness the power of self-reliance in both personal and professional realms.

You can get more on Maha here https://www.mahaabouelenein.com/

To order her book:

https://diwanegypt.com/product/7-rules-of-self-reliance-pre-order/

https://www.amazon.com/Rules-Self-Reliance-Moving-Invest-Yourself/dp/1401978665/

And you can find Maha on the following social media platforms:

Instagram

X (Twitter)

TikTok

Sister Talk - Summer Recap

Wed, 09 Oct 2024 09:50:00 -0000

Welcome to Season 2 of our podcast! In this episode, we’re reflecting on our summer experiences—sharing our highlights, funny mishaps, and everything in between. Join us for our chaotic and sisterly banter as we kick off another season of Who Said What?! it’s all about everything and nothing at all!

Season One, It's a Wrap !

Wed, 12 Jun 2024 06:00:00 -0000

Join us for our Season 1 finale, as we look back on this super fun ride we’ve embarked on together. From some of our behind-the-scenes moments; to our favorite episodes; to a sneak peek for what we have in store for Season 2! We are gearing up for even more fun and interesting topics and exciting guests after the summer break, stay tuned! Summer plans anyone?

Fashion Talk with Clair Seffeen

Wed, 05 Jun 2024 06:00:00 -0000

In this episode, Clair Seffeen talks to us about her long-standing career in the fashion industry, how she started off in Dubai for 10 years before moving to Egypt; and how the fashion industry in Egypt has come a long way since she moved here. She founded Design Narratives, a platform to help new and already-established entrepreneurs in the fahsion industry to develop their concept and branding and to avoid the pitfalls that many new brands encounter. She is also Managing Director of Story, a local concept store, a store that focuses on Egyptian brands, for which she personally curates every piece and brand she works with. She talks to us about the glamorous and not-so-glamorous sides of the industry.. So it’s all fashion talk with some minor digressions along the way.

Tinseltown gossip and more.

Wed, 29 May 2024 06:00:00 -0000

Heba and Nira dive headfirst into celebrity gossip, the saga that is Ben Affleck and jLo and the rumors surrounding their marriage these days. Get ready to indulge in the guilty pleasure of celebrity gossip with us. But it's not all about the A-listers! We also share words of wisdom imparted by Jerry Seinfeld - “when did people get so fixated on money”. And Nira shares with us some of her favorite movies that inspire her.

Questions & Answers

Wed, 22 May 2024 06:00:00 -0000

Heba and Nira select some of the top questions they’ve received from listeners and answer them. We really enjoyed hearing from you, and answered the questions as best we could, genuinely, and from the heart. We would love to hear everyone’s feedback. And please keep those questions coming.

Vegas versus Dubai. Sin City or Bling City?

Wed, 15 May 2024 06:00:00 -0000

Nira talks about her trip to Vegas and compares it to Dubai. Heba hasn’t been to Vegas, but talks about her love for Dubai and the warm fuzzy feelings she gets from visiting the city every once in a while. And of course, it would be unlike them if they didn’t go off on a tangent, and speak about nails and busted toes? Hmmm.. what’s that all about?

Aging Gracefully in Your 40s. To Botox or Not to Botox?

Wed, 08 May 2024 06:00:00 -0000

This is a controversial topic for Nira and Heba, they are women in their forties and are aware that so many women their age and younger get cosmetic enhancements, yet they prefer to age naturally. They discuss the pros and cons and don’t shy away from sharing their personal opinions. Nira is completely ok with aging naturally, yet Heba is insecure about it, especially given her status as a mother of “advanced age”. However they both agree that they prefer to age gracefully, or perhaps one of them would be willing to try something?

Cairo Cosmopolitans: a Toast to Sex & the City. Part Two.

Wed, 01 May 2024 06:00:00 -0000

Our conversation with Jeneen continues, and we talk about marriage, relationships and “the secret sauce” to keeping it alive and kicking.. The secret is there is no secret. We talk about how the dating scene has evolved over the years and how Nira and Jeneen have themselves shifted as their self-awareness has grown and how that has affected what they look for in a partner/companion/boyfriend.

Cairo Cosmopolitans: a Toast to Sex & the City. Part One.

Wed, 24 Apr 2024 07:35:00 -0000

“I revealed too much too soon, I was emotionally slutty”, Carrie from Sex & The City’s quote pretty much sums up the theme of our conversation with Jeneen. We spoke about everyone and everything, and I have to say we were very comfortable airing out our dirty laundry. The men, the dates, the disasters oh my! To be continued.

I am special because I’m the youngest… I am a rebel because I’m the middle child.. I am the boss of you because I’m oldest…

Wed, 17 Apr 2024 06:00:00 -0000

According to Austrian psychiatrist Alfred Adler, birth order does in fact affect your personality. Firstborns are usually overachievers, tend to be CEOs, and have higher IQs. The middle child tends to be more rebellious and a people pleaser, while the youngest ones are more likely to be risk takers and without a care in the world. Nira and Heba discuss how birth order has in fact shaped their characters and relate closely to what Adler theorized. And naturally, during their conversation, they reveal too much information about each other and their own experiences growing up as three sisters.

Happy Eid Everyone. Our Personal Recap of Ramadan :)

Wed, 10 Apr 2024 06:00:00 -0000

So how did it go? Did we lose or gain weight during Ramadan.. Which shows did everyone watch, which ones were good? And of course it wouldn’t be complete if we didn’t talk about food and Ramadan desserts.. Weigh in on Heba and Nira’s thoughts of Ramadan this year.

Travel plans anyone? Who cares.. more interesting and funny surprises revealed.

Wed, 03 Apr 2024 06:00:00 -0000

What starts off as a boring topic of travel, favorite destinations, and potential places to go after Ramadan, ends up in a whole lot of amusing and at times aimless banter between Heba and Nira. And at certain moments, it gets a little tense between them, shocker! Keep listening, it gets more amusing by the minute, and someone finally comes out of the spliff smoking closet.. oops, did I ruin it?

Part Two with Aly El Etriby. Navigating the dating scene today in the Middle East

Wed, 27 Mar 2024 07:00:00 -0000

Part Two with Aly El Etriby. On this episode, Heba and Nira discuss with Aly their favorite topic – relationships. We discuss relationships in this part of the world; what it’s like dating nowadays; the expectations we have; the traditions we have to navigate; and how relationships and dating have shifted over the past few decades in Egypt and the Middle East.

Meet Aly El Etriby. You’ve Got a Friend in Me.

Wed, 20 Mar 2024 07:00:00 -0000

Part One. After working with Aly for a few years at The Four Fat Ladies, Nira and I knew that long after leaving the company, we found a life long friend in Aly. We sit with Aly and take a deep dive into his entire life in one long sitting. No filters, we go from topic to topic, first discussing Ramadan and the foods we crave; weight loss; to living it up in your 30s and partying with friends.

Happy Ramadan Everyone

Wed, 13 Mar 2024 07:00:00 -0000

What do you look forward to most in Ramadan? And least .. Heba and Nira ramble on about what Ramadan means to them, and of course as usual, they take a trip down memory lane.

So, Nira... What Happened on Valentine’s Day? Has The Curse Been Lifted?

Wed, 06 Mar 2024 07:00:00 -0000

Recap of Valentine’s Day – is Nira still in a relationship? Or is she single again? The suspense is killing Heba.. And based on many of our listeners’ feedback, they are curious to know too.. Hence, we decided to dedicate this episode to an update on Nira’s special Valentine. Was it … or wasn’t it?

Meet Omar Shabrawy. From corporate to food blogger.

Wed, 28 Feb 2024 07:00:00 -0000

We loved having Omar Shabrawy as our first guest on Who Said What?! Like us, his passion is food. He loves to travel and we take a little journey into his transition from corporate life to food blogging. What comes across strongest is his passion for life. Omar is honest, genuine and easy to connect with – just the kinda guest we love to meet, he fit right into our sister banter as we go from one topic to another.

Nira and Heba's Top 10 Favorite Movies of All Time

Wed, 21 Feb 2024 07:00:00 -0000

Nira and Heba go through their list of favorite movies and reminisce the past, and quote the best lines of all time. Well, in fact Heba is the one to quote the best movie of all time, as for Nira, she steals the show with her impressive knowledge and long standing love relationship with movies. And of course, it's no surprise they have a hard time keeping their list down to 10 movies each.

Valentine's Day - Dead or Alive?

Wed, 14 Feb 2024 07:00:00 -0000

Are there still any romantics out there? Tune into Heba and Nira’s opinions about this highly controversial day. Nira, the ultimate realist and Heba, the hopeless romantic.

Meet the sisters - Heba and Nira Shunbo

Tue, 13 Feb 2024 11:49:00 -0000

Heba and Nira are sisters but couldn't be more different, yet they get each other.. They talk about why and when they decided to do this podcast together. They digress, and have conflicting opinions, not to worry, it's what they do best.