UNFUDGE YOUR MARKETING

Stop Losing Business: Nail Your Message, Attract the Right Clients

Tue, 28 Apr 2026 12:00:00 -0000

You can shout from every rooftop, post on every platform, and get all the exposure in the world. But if your messaging is unclear, inconsistent, or stuck in an older version of who you are, that exposure can actually work against you. Hersh Rephun, personal brand strategist and founder of Yes Brand Builders, joins Kristi to talk about one of the most common and costly mistakes he sees: a failure to maintain messaging coherence as visibility grows.

Hersh and Kristi unpack why wrong fit referrals, constant self-explanation, and missed opportunities are often symptoms of a messaging problem at the source, and what it looks like to fix it.

You'll learn:

Why getting more exposure without a clear signal can calcify the wrong perception of who you are
How to spot the early signs that your messaging is sending mixed signals to your audience
Why wrong fit referrals are often a clue that something in your messaging needs attention
The neurologist and orchestra conductor story and what it teaches us about what makes you truly memorable
Why clarity alone is not enough if you are being crystal clear about the wrong thing
How to trace a breakdown in understanding all the way back to where the disconnect first happened
Why the truth of who you are is your greatest marketing asset and the one thing no competitor can replicate

If you feel like you keep explaining yourself or the right people just are not finding you, this episode will help you figure out why.

Connect with Hersh Rephun:

Website: yesbrandbuilders.com
Book: Selling the Truth, available at sellingthetruthbook.com

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

When Facebook Ads Flop: Hard Lessons in Marketing

Tue, 21 Apr 2026 12:00:00 -0000

Facebook ads promise passive leads, an autopilot pipeline, and clients flowing in while you sleep. But what really happens when you put real money behind that promise and the results just do not show up? Nancy Zare, PhD, a sales psychologist, joins Kristi to share her honest experience running Facebook ads not once, but twice, and walking away with little more than spammy email addresses and a lighter wallet.

Nancy and Kristi unpack why the appeal of passive lead generation is so powerful, especially for heart centered business owners who would rather serve their clients than sell to them, and why a single tactic is never going to be the answer to your marketing challenges.

You'll learn:

Why Facebook ads felt like the perfect solution and where the promise broke down in reality
The difference between impressions and clicks versus actual buyers, and why vanity metrics can mislead you
What two separate attempts with two different providers taught Nancy about the platform and about herself
Why heart centered entrepreneurs are especially susceptible to the allure of passive marketing shortcuts
How to know when you have given a tactic a fair shot versus when it is time to move on
Why your marketing foundation has to come before paid ads, not after
The one piece of advice Nancy leaves every business owner with: do not do it alone

If you have ever been tempted to throw money at ads hoping they will solve your lead generation problem, this episode is your honest reality check.

Connect with Nancy Zare:

LinkedIn: linkedin.com/in/nancyzare
Nancy is also on Substack, Facebook, and YouTube
Learn more: nancyzare.com

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Finding Your Business Identity: AI Tools vs. Real Experts

Tue, 14 Apr 2026 12:00:00 -0000

When you are launching a new business and trying to do everything yourself, AI can feel like the perfect shortcut. Alan Lamparella, founder of Tasklight Business Advisory, found out the hard way that when it comes to branding, fast and cheap does not always get you where you need to go. After 30 years leading manufacturing and industrial organizations, Alan set out on his own and leaned heavily on AI to name and brand his business. What he got back felt bland, disconnected, and just plain wrong.

Alan joins Kristi to talk about what changed when he brought in the right humans for the job, why clarity and confidence in your brand identity matters more than speed, and what the experience taught him about knowing when to trust the technology and when to call in the pros.

You'll learn:

Why AI kept producing bland branding results and what was actually missing from the process
How a single question from a branding expert, tell me why your business exists, unlocked everything
The real cost of settling for good enough when you are building something you have to believe in
Why lack of clarity and conviction early on can quietly slow your growth down the road
How to think about AI as a tool in your marketing without letting it replace the human connection your brand needs
Why solopreneurs especially need people in their corner, not just software
The case for hiring specialists even when you already have marketing support

If you have been wondering where AI fits in your marketing and where it falls short, this episode gives you an honest and grounded answer.

Connect with Alan Lamparella:

LinkedIn: Alan Lamparella
Website: tasklightadvisory.com

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Why More Isn’t Always Better: Smarter Ads and Marketing Spend

Tue, 07 Apr 2026 11:00:00 -0000

Paid ads can feel like a money pit, especially when you are told you need to be everywhere, reach everyone, and just keep spending. Lindsey Laughlin, VP at Gravity Group, joins Kristi to cut through the noise and talk about the most common missteps she sees businesses making with their ad dollars, and what to do instead.

From cramming too much into your messaging to spreading your budget across too many channels, Lindsey shares why less is often more when it comes to paid advertising. She also pulls back the curtain on how her agency operates differently, and why that difference matters a lot for the clients they serve.

You'll learn:

Why trying to say everything in your ad messaging actually communicates nothing
How spreading your budget too thin across too many channels quietly kills your results
Why your audience, not your leadership team, should be the hero of your marketing message
The often overlooked power of post purchase nurturing and what most businesses are leaving on the table
How to think about the next best product or service for your existing clients and why it costs far less than finding new ones
Why more impressions does not equal more results, and how to have that conversation with a media rep
What to ask any agency or media buyer about markups before you sign anything

If paid ads have ever left you frustrated and wondering where your money went, this episode will help you ask better questions and make smarter decisions.

Connect with Lindsey Laughlin:

LinkedIn: ⁠Lindsey Laughlin⁠
Website: gravitygroup.com

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

When AI Goes Too Far: Protecting Authenticity in Your Marketing

Tue, 31 Mar 2026 12:00:00 -0000

What happens when you spend an entire day having what feels like a genuine, meaningful back and forth with someone on LinkedIn, only to find out days later that you were actually talking to their AI tool the whole time? That is exactly what happened to Rachel Platt, founder of PLATTinum Consulting, and it raises some really important questions about authenticity, trust, and where the line is when it comes to AI in your marketing.

Rachel joins Kristi to unpack this uncomfortable experience and what it means for business owners who are leaning on AI tools to manage their online presence without staying close enough to what those tools are actually doing in their name.

You'll learn:

How Rachel discovered she had spent an entire day engaging with someone's AI tool without knowing it
Why the blank stare moment was more damaging than the mistake itself
The real cost of outsourcing your energy on platforms built for human connection
Why staying on top of what your AI tools are doing is not optional, it is part of your brand
The difference between using AI to assist your voice and letting AI replace it entirely
Three questions every business owner should ask before outsourcing any part of their marketing presence
How to own a misstep like this with integrity and what that kind of transparency does for your relationships

If you are using AI tools to show up on LinkedIn or anywhere else your audience is watching, this episode is a must listen.

Connect with Rachel Platt:

LinkedIn: Rachel Platt
Website: plattinumconsulting.com

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

I Messed Up: What Happens When You Own Your Marketing Mistakes

Tue, 24 Mar 2026 12:00:00 -0000

We talk a lot on this show about marketing mistakes, and this week Kristi is sharing two of her own. From a technical glitch that aired the wrong guest video to an email that went out to the wrong list, Kristi gets real about what it feels like when things go sideways and more importantly, what she did about it.

This solo episode is a reminder that mistakes happen to all of us. What sets you apart is how you handle them. Kristi shares how owning her missteps openly and transparently not only preserved trust with her audience but actually deepened it.

You'll learn:

Why owning a mistake publicly can build more trust than pretending it never happened
How Kristi handled a technical error that aired the wrong guest video to her audience
Why she chose transparency over silence and what the response taught her
The email mistake that went to hundreds of people instead of a small group, and how she turned it around
Why making light of a mistake in the right way can actually strengthen your relationship with your audience
The danger of jumping to conclusions when something goes wrong before you fully understand what happened
Why authenticity and vulnerability in your marketing are not weaknesses. They are trust builders.

If you have ever made a marketing mistake and wondered whether to own it or bury it, this episode will help you make that call with confidence.

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Avoiding Expensive Marketing Mistakes: Strategy First, Tactics Second

Wed, 18 Mar 2026 14:27:00 -0000

If you feel like you are always busy with marketing but not seeing the results you want, the problem might not be your effort. It might be your strategy. Shay Prosser, founder of North 12 Partners and a first executive with over 20 years of experience scaling businesses, joins Kristi to talk about one of the most common traps business owners fall into: mistaking marketing activity for a real plan.

Shay and Kristi unpack why doing all the things like lead magnets, email marketing, and ads without a strategy behind them leads to burnout and wasted resources. They dig into what it actually looks like to simplify, focus, and build marketing that is sustainable and aligned to your real business goals.

You'll learn:

Why confusing marketing activity with strategy keeps you busy but stuck
How to reverse engineer your growth goals to identify who you actually need to reach
Why most businesses need a low volume of high value clients, not a numbers game
The danger of building campaigns around avatars that do not reflect your real buyer
Why your lead magnet must connect directly to your core offer to be worth your time
How to stop overcomplicating your marketing and commit to fewer, more intentional efforts
Why seeking professional advice is one of the clearest signs a business is ready to grow

If you are ready to stop spinning your wheels and start doing less but doing it better, this episode is for you.

Connect with Shay Prosser:

LinkedIn: Shay Prosser
Website: north12partners.com

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

From Bland to Brilliant: Transforming Your Testimonials

Tue, 10 Mar 2026 13:53:00 -0000

Testimonials are one of the most underutilized marketing assets, but most businesses are barely scratching the surface of what they could be doing with them. Neil Carroll, founder of vidwheel and creator of Root Thread, joins Kristi to share how a client project completely changed the way he thinks about testimonials, and why the real gold is in the story beneath the surface.

Neil unpacks the common mistake of collecting surface level praise and explains how structured, guided testimonial interviews can do double duty, building powerful marketing assets while uncovering insights that can actually shape your business strategy.

You'll learn:

Why "say something nice" testimonials leave serious marketing value on the table
The Hierarchy of Testimonials and where video fits in
How to guide clients to tell the story of transformation, not just satisfaction
Why a third party interviewer often gets more honest and more useful feedback
The one open-ended question Neil asks at the end of every interview that consistently delivers gold
How qualitative client language can reveal the emotional drivers behind why people hire you
Why your best clients already have the answers to your biggest marketing and sales challenges

If you want to turn client feedback into a strategic growth asset, this episode is your starting point.

From Bland to Brilliant: Transforming Your Testimonials Get a sample Root Thread Analysis and see exactly how Neil transforms client conversations into strategic marketing assets: Click here

Connect with Neil Carroll:

Find Neil on LinkedIn: Search Neil K. Carroll

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Beyond the Sizzle: How to Pick a Marketing Agency That Listens

Tue, 03 Mar 2026 14:06:00 -0000

Navigating the disconnect between sales and marketing is critical for business growth. Lance LeFort, founder of LeFort Talent Group, brings deep experience in talent acquisition and operations management, helping founder-led companies align their efforts for scalable success.

In this episode, Kristi and Lance explore the common pitfalls business owners face with misaligned marketing agencies and sales teams. Lance shares actionable strategies for creating unified messaging, nurturing client trust, and building strong pipelines. They discuss the importance of empathy, patience, and setting clear expectations when engaging with providers.

You’ll learn:

Why marketing and sales must collaborate closely, not operate in silos
How focused messaging on customer pain points outperforms feature dumping
The importance of operational delivery aligning with promises to customers
Strategies to vet marketing providers through clear communication and referrals
The pitfalls of agency “sizzle” without tangible, tailored results
How to manage agency relationships and set boundaries on deliverables
Reasons to diversify your marketing lead sources to reduce risk
The significance of tracking ROI and knowing what success looks like

If you want to unfudge your marketing by building genuine alignment between sales and marketing, this episode provides expert insights and real-world lessons to guide you.

Connect with Lance LeFort:

LinkedIn: linkedin.com/in/lancelefort
Company: leforttalentgroup.com

From Google Ads Overload to Smart Outsourcing: A Data-Driven JourneyFrom Google Ads Overload to Smart Outsourcing: A Data-Driven Journey

Tue, 24 Feb 2026 13:00:00 -0000

Mastering the balance between marketing efforts and sales follow up is key to sustainable business growth. Jeremy Shapiro, seasoned serial entrepreneur and author of Your Business Growth Playbook, shares hard-won insights on scaling beyond hustle to predictable revenue streams.

In this episode, Kristi and Jeremy unpack the common mistake of relying too heavily on one lead source, how to spot diminishing returns, and the crucial importance of tracking data to make informed marketing decisions. Jeremy shares practical advice on building cohesive marketing and sales alignment, diversifying lead sources, and the power of knowing your numbers.

You’ll learn:

Why chasing one lead source without diversification can derail your growth
How to use data to identify diminishing returns and pivot your marketing strategy
The importance of customer lifetime value and acquisition costs for budgeting
How to align marketing messaging with sales efforts and delivery for customer satisfaction
The difference between marketing to features vs. marketing to client problems
Why tracking key metrics drives better marketing decisions
Practical tips to build a scalable, data-driven sales and marketing system

If you want to unfudge your marketing by applying proven systems and data insights for meaningful growth, this episode offers valuable guidance.

Connect with Jeremy Shapiro:

Website: yourbusinessgrowthplaybook.com
Connect on Linkedin: linkedin.com/in/jeremyshapiro

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Why Your New Website Isn’t Getting Traffic - Common Mistakes and Solutions

Tue, 17 Feb 2026 13:00:00 -0000

Building a strong online presence is more than just launching a website. Greg Mandile, founder of Mandile Digital Marketing, brings over two decades of experience helping businesses create mobile-friendly, SEO optimized websites that actually drive traffic and growth.

In this episode, Kristi Mitchell and Greg discuss common misconceptions about websites... including the mistaken belief that “if you build it, they will come.” Greg shares practical advice on optimizing your Google Business listing, maintaining directory consistency, and understanding search engine optimization for sustainable, effective marketing.

You’ll learn:

Why a website alone is not enough and the importance of driving targeted traffic
How to claim and maintain your Google Business listing to boost local visibility
The role of complete and consistent directory listings in building your online footprint
SEO basics for business owners and why there’s no one-size-fits-all approach
Questions to ask potential website providers to ensure they prioritize SEO and user experience
How to identify red flags with marketing and web development vendors
Practical tips for getting more website traffic without a huge budget

If you want to unfudge your marketing by mastering your website’s role in your sales funnel and improving your digital visibility, this episode is packed with actionable guidance.

Connect with Greg:

Website: www.mandilewebdesign.com
LinkedIn: Greg Mandile

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

The Power of Alignment: Why Your Lead Magnet Isn’t Converting

Tue, 10 Feb 2026 13:00:00 -0000

Struggling to convert your email list into loyal clients? Lisa Klein, business coach and email strategist, teaches coaches and service providers how to fix common email marketing mistakes that quietly cost them clients.

In this episode, Kristi and Lisa discuss why generic lead magnets don’t convert, how misalignment between freebies and paid offers sabotages sales, and the vital role of clear, strategic marketing funnels to guide prospects smoothly from awareness to commitment. Lisa shares practical advice on crafting irresistible lead magnets, building trust through consistent, authentic email nurture sequences, and evolving your marketing as your business grows.

You’ll learn:

Why a great lead magnet must align with your core offer and ideal client
The dangers of attracting freebie seekers who don’t convert
How to build a marketing funnel that bridges freebies to paid offers
Tips for teaching clients to nurture rather than hard sell through emails
The value of testing, refining, and evolving your lead magnets over time
Why multiple lead magnets can be a smart strategy as your business grows
How strategic marketing rooted in audience understanding drives sustainable growth

If you’re ready to unfudge your marketing, build real audience trust, and turn leads into clients, this episode offers actionable insights to get you started.

Connect with Lisa Klein:

LinkedIn: Lisa Klein
Website: lisakleinco.com

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Solving the Sales-Marketing Disconnect – Real Stories and Solutions

Tue, 03 Feb 2026 13:00:00 -0000

Is your marketing out of sync with your sales? Adam Rojas, founder of Bellmoore Consulting, works with founder-led early stage companies to build practical, data-driven sales systems that scale predictably.

In this episode, Kristi Mitchell and Adam dive deep into the common disconnects between marketing messaging and sales execution. Drawing on over 25 years of leadership experience, Adam shares real-world examples of where misalignment hurts results and how aligning sales, marketing, and delivery creates a cohesive, scalable growth system.

You’ll learn:

Why marketing and sales must sit at the same table and share the same language
How misaligned messaging can attract the wrong audience or confuse ideal clients
The importance of crafting marketing collateral that supports the sales process
Why articulating client problems and impacts beats feature dumping in messaging
How operational delivery must align with promises to prevent customer churn
Practical steps to document, measure, and scale your sales process effectively
Real examples demonstrating the power of clarity and communication

If you want to unfudge your marketing by building a unified, customer-centered sales and marketing engine, this episode offers actionable insights and expert advice.

Connect with Adam Rojas:

LinkedIn: Adam Rojas
Website: bellmooreconsulting.com

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Stop Talking About Yourself! How to Build a Client-Centric Brand.mp3

Tue, 27 Jan 2026 13:00:00 -0000

Branding is the foundation for effective marketing, yet many business owners overlook its power, leading to disengaged audiences and missed opportunities. Kim Marie McKernan, international marketing leader and founder of Inspired Outcomes, shares her expertise on how clarifying your brand strategy creates authentic connections that truly resonate.

In this episode, Kristi and Kim explore why so many businesses struggle because they market what they want to say instead of what their clients need to hear. They discuss the importance of aligning your messaging with your ideal client’s pain points, leveraging customer language, and approaching marketing with conscious intent — especially in today’s noisy landscape.

You’ll learn:

Why building your brand around your client’s perspective is critical
How to discover and use the language your clients use to describe your value
The pitfalls of chasing shiny marketing tactics without a solid brand foundation
Why authenticity and trust are the heart of effective marketing
Tips for gathering feedback directly from your best clients to refine your messaging
How to balance strategy with creativity to craft compelling, meaningful marketing
The long game of trust-building in B2B and B2C marketing landscapes

If you want to unfudge your marketing by starting with a clear, client-conscious brand strategy that cuts through the noise, this episode is full of insightful advice.

Connect with Kim Marie McKernan:

Website: https://www.inspiredoutcomesnow.com/
LinkedIn newsletter sign-up available on website

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Simplifying Sales and Marketing – Real Talk on Process, Mindset, and Results

Tue, 20 Jan 2026 12:31:00 -0000

Sometimes the hardest conversations are the most necessary. In this episode, Kristi Mitchell flips the script and becomes the guest, while sales expert Bryan McDonald takes the host seat. Bryan, partner at On Purpose Growth, helps leaders master sales — a skill many small business owners find intimidating yet essential.

Together, they unpack the often overlooked sales side of business growth. Kristi shares her personal realization about neglecting sales follow-up, and Bryan reveals why following up is more about guiding prospects to decisions, not fearing rejection. They discuss building clear, simple sales processes, trusting the timing of prospects, and leading conversations with direct next steps.

You’ll learn:

The difference between marketing and sales and why both need attention
How fear of rejection can sabotage sales follow-up
Why getting a decision — yes, no, or “need another conversation” — is the goal
Strategies to simplify and lead prospects through your sales process
How to balance persistence without being pushy or desperate
The importance of framing sales conversations as peer-to-peer partnerships
Ways to build confidence and consistency in your sales outreach

If you want to unfudge your marketing by masterfully integrating sales into your growth process, this candid conversation offers real-world insights and encouragement.

Connect with Bryan McDonald:

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Authentication & Deliverability: Why Your Emails Aren’t Reaching Inboxes & How to Fix It

Tue, 13 Jan 2026 12:45:00 -0000

Email marketing is a powerful tool... if you understand how to use it correctly. Karen Grill, email strategist and business coach, dives deep into the often overlooked world of email deliverability, authentication, and how to treat email as a valuable, revenue driving asset rather than just a task to check off.

In this episode, Kristi and Karen unpack the recent industry shifts affecting inbox placement, debunk myths about email marketing being “dead,” and share practical advice to help you protect your sender reputation and connect genuinely with your audience.

You’ll learn:

Why email authentication and deliverability matter and how to check if you’re set up right
What SPF, DKIM, and DMARC records are and why they’re essential
How to spot warning signs like declining open rates or spam complaints
Why buying email lists or adding contacts without permission hurts your brand
Tips to maintain a clean, engaged email list and avoid spam traps
How to segment your audience and send targeted, relevant content
Why quality trumps quantity in email marketing
The importance of setting clear goals before building your email list

Connect with Karen Grill:

Free Email Resource: emailwithkaren.com
LinkedIn: Karen Grill

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

2026 Marketing Checklist – Four Essentials for Sustainable Growth

Tue, 06 Jan 2026 13:00:00 -0000

As we step into 2026, the marketing landscape is noisier and busier than ever.

To kick off the new year, Kristi shares four vital checkpoints to help you move beyond overwhelm and build marketing that’s strategic, authentic, and sustainable.

In this solo episode, Kristi uncovers the biggest marketing challenges she saw in 2025... including the pitfalls of generic content, lack of clear strategy, ignoring the power of email marketing, and trying to do too much at once. She shares pragmatic advice to help you create a focused plan that aligns with your unique business and audience.

You’ll learn:

Why ditching generic content is crucial to show your authentic voice and stand out
The importance of anchoring your marketing in strategy focused on your ideal client’s pain points
Why email marketing is NOT dead, and how to use it successfully for nurturing your audience
How to phase your marketing rollouts to avoid burnout and maximize results
Tips for building momentum through manageable, intentional marketing habits
Why strategic planning beats chasing every shiny new tactic or quick fix

If you want to unfudge your marketing and set yourself up for a strong year ahead, this episode offers a clear, actionable roadmap.

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Finding Focus: How to Simplify Your Marketing and Get Results

Tue, 30 Dec 2025 13:10:00 -0000

In this episode, host Kristi sits down with Susan Harper, founder of Sharper Creative, to unravel the honest, behind-the-scenes story of a marketing pro navigating her own business growth. Susan shares the highs, lows, and unexpected twists of rebranding, tackling LinkedIn, and finding what really works (and what doesn’t) when you’re your own client.

What You’ll Learn:

Why even seasoned branding experts struggle with their own marketing—and how Susan overcame analysis paralysis.

The reality of “shiny object syndrome” and how to focus on what truly moves the needle.

Susan’s experiment with LinkedIn, direct mail, and a two-pronged approach to reaching nonprofit clients.

The power of repurposing content and building a sustainable, manageable marketing system.

Actionable advice for business owners: just start, experiment, and don’t be afraid to try new things (even if it means a few awkward posts along the way).

Key Takeaways:

The LinkedIn rabbit hole: what happens when you try to do it all.
How direct mail and email can work together for creative outreach.
The importance of knowing your audience and choosing the right platform.
Why repurposing content is a game-changer for busy entrepreneurs.

About the Guest:

Susan Harper is the creative force behind Sharper Creative, with 23 years of experience helping organizations brand boldly. When she’s not building brands, you’ll find her painting, gardening, or dreaming up her next creative project.

Connect with Susan:

Website: sharpernet.com

Linkedin: linkedin.com/in/susan-harper

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Master the Marketing Basics, Then Find the Right Execution Partner

Tue, 23 Dec 2025 15:12:00 -0000

Marketing your business is a journey full of learning, missteps, and, most importantly, lessons learned. Barlyssa, the dynamic duo behind Homemade Events and the Margs and Mindset podcast, understands the power of authentic marketing and the importance of building real community connections.

In this episode, Kristi chats with Barlyssa about their early marketing struggles, their decision to take control with a strategic, customized approach, and how their framework helped them build trust and scale sustainably.

You’ll learn:

Why outsourcing marketing means owning the process, not just handing it off
How building a tailored marketing strategy empowers confident decision-making
The value of consistency and clarity across multiple business ventures
How to leverage your existing marketing framework for new opportunities
The importance of trusting your marketing partner and believing in yourselves
How to move marketing from a dreaded task to an empowering, aligned tool
Lessons on sustainable growth through authentic and intentional marketing

If you want to unfudge your marketing by using proven strategies and fostering authentic connections, this episode is packed with actionable insights to get you started.

Connect with Barlyssa:

Podcast: Margs and Mindset (available on Instagram and YouTube)
Instagram: @homemadeeventsROC

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

From Zero Clients to Consistent Sales: The Power of Patience

Tue, 16 Dec 2025 12:17:00 -0000

Is your marketing struggling because you haven’t cracked the code on consistent, strategic messaging that truly resonates?

Scarlett Stanhope, “The Biz Hippie,” is a mindset and money coach who helps entrepreneurs conquer their finances and own their worth,empowering them to build businesses supported by work they love.

In this episode, Kristi and Scarlett dive into Scarlett’s journey as she navigated early business challenges, experienced a tough launch, and learned powerful lessons about patience, perseverance, and authentic marketing rooted in mindset transformation. Scarlett shares how she shifted from dabbling in tactics to committing fully to a focused niche and cultivating real connections with her audience.

You’ll learn:

Why vulnerability and authenticity matter in email and content marketing

How to build momentum through consistent, aligned messaging even when results lag

The difference between pivoting and quitting... and why persistence eventually leads to success

How integrating mindset and marketing creates powerful synergy and breakthrough results

Tips for turning real stories and client insights into compelling marketing content

How patience and building confidence in your offer transform marketing effectiveness

Simple strategies for nurturing your audience and fostering engagement

If you’re ready to unfudge your marketing with steady, soulful strategies that align with who you are and the impact you want to create, this episode is packed with practical wisdom to guide your next steps.

Connect with Scarlett Stanhope:

Podcast: Empowered and Abundant (available on all platforms)

Website: thebizhippie.com

Free Money Mindset Quiz: thebizhippie.com/quiz

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Email Marketing Mistakes Holding You Back and How to Fix Them

Tue, 09 Dec 2025 13:06:00 -0000

Email marketing can be challenging, especially when vulnerability and authenticity feel like a leap. Joanne Homestead, CEO of Desk Plant Creatives and founder of Inbox to Impact, specializes in helping soulful entrepreneurs craft open-worthy emails that reflect their true voice and build genuine engagement.

In this episode, Kristi and Joanne explore the fear many business owners have around vulnerability in marketing, how to find the balance between sharing enough without oversharing, and the power of storytelling as a key marketing tool. Joanne shares practical tips on overcoming mindset blocks, creating consistent email content, and nurturing your audience authentically.

You’ll discover:

Why being vulnerable in your marketing is essential, but doesn’t mean sharing every detail

How to write emails that clearly communicate your personality, values, and current thoughts

Mindset shifts to eliminate “shoulds” and embrace what feels good to you

Creative ways to start small and build email consistency without burnout

Why cleaning out your own inbox helps you reconnect with your email community

The importance of nurturing before selling through well-crafted email sequences

How storytelling strengthens relationships and makes marketing enjoyable

If you want to unfudge your marketing by embracing authentic email storytelling with clarity and confidence, this episode is for you.

Connect with Joanne Homestead:

Website: deskplantcreatives.com

LinkedIn: https://www.linkedin.com/in/joannehomesteadcopywriter/

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Creating Your Unique Signal: Standing Out in an AI-Powered World

Tue, 02 Dec 2025 12:34:00 -0000

Marketing and branding with true strategic clarity can feel elusive, especially when you’re balancing multiple responsibilities.

Stephen Larmer, a seasoned brand strategist with over 30 years of experience, helps mission-driven founders build profit-driven, aligned brands that attract premium clients and make an impact. In this episode, Kristi and Stephen discuss navigating the complexities of branding, the pitfalls of relying solely on AI without authentic strategy, and the essential role of alignment and clarity to craft your unique marketing voice.

Stephen shares personal stories including lessons from a failed AI-powered campaign and practical insights on how to build your brand signal, not just noise.

You’ll discover:

Why AI can’t replace authentic brand alignment and strategy
How to feed your brand “good shrimp” for genuine, vibrant expression
Aligning your soul and values with your marketing to accelerate success
The dangers of chasing tactics before building foundational clarity
Why clear language that resonates with your ideal client builds trust
Stephen’s generous offer for a complimentary brand audit to jumpstart clarity

Connect with Stephen Larmer:

Website: stephenlarmer.com

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Small Groups, Big Impact - How Personal Outreach Fuels Marketing Success

Tue, 25 Nov 2025 12:05:00 -0000

Building authentic connection and strategic marketing go hand in hand.

Kerry Dobson, a group program architect and strategic intuitive, helps facilitators and entrepreneurs design transformational group experiences by leveraging strengths and adult learning principles.

In this episode, Kristi and Kerry discuss Kerry’s journey navigating marketing challenges including passive market research approaches and the power of intentional, one-on-one conversations with your ideal audience. Kerry shares insights on how to set clear feedback guidelines, embrace vulnerability in marketing, and use client language to build meaningful messaging.

You’ll learn:

Why market research needs to move beyond passive tactics to purposeful dialogue
How to frame feedback requests to encourage constructive and additive comments
The importance of speaking your client’s language to deepen connection
Strategies to build momentum through ongoing engagement and authentic storytelling
How to stay motivated through positive feedback during marketing challenges
Set clear boundaries on non-negotiables to protect your brand integrity
Entering feedback conversations prepared and with the right mindset

Connect with Kerry Dobson:

LinkedIn: https://www.linkedin.com/in/kerry-dobson/

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Contracted for Results, Delivered Disappointment: Navigating Provider Expectations

Tue, 18 Nov 2025 12:44:00 -0000

Marketing isn’t just tactics.

It’s mindset, clarity, and strategic storytelling that unlocks your true potential.

Suzanne Longstreet, mindset coach, NLP expert, and co-author of The Millionaire Codes, empowers female entrepreneurs to clear limiting beliefs, claim their worth, and build sacred abundance through authentic marketing and personal growth.

In this episode, Kristi and Suzanne share a deeply personal story of resilience, trust, and clarity developed amidst life’s toughest challenges. Suzanne explores the power of clear expectations, authentic messaging, and knowing what success looks like on your own terms.

You’ll learn:

How mindset shifts impact your marketing authenticity and results
Why clarity and alignment with your values matter in choosing marketing strategies
The importance of setting measurable goals as evidence of marketing success
How to balance ambition with realistic expectations to avoid burnout
Ways to reclaim your voice and integrate your personal story into your brand
The value of coaching, clarity sessions, and continuous growth in marketing and business

If you want to unfudge your marketing by combining mindset with strategy to create authentic impact, this episode is a must.

Connect with Suzanne Longstreet:

Book: The Millionaire Codes (available on Amazon, Barnes & Noble, Indigo)
Free clarity session: https://www.successandclarity.com/

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Why Marketing Pros Need Outside Help Too - Lessons from the Field

Tue, 11 Nov 2025 12:23:00 -0000

Marketing is more than just strategy... it’s uncovering what truly makes your brand unique and finding ways to reflect that with clarity and authenticity.

Anne Gillaspie, CEO of Fix and Form and 10 to Launch, is a master strategist and brand therapist who guides entrepreneurs to dig deep and unravel what stands between them and building the brand of their dreams.

In this episode, Kristi and Anne discuss Anne’s journey from juggling early marketing challenges to designing systems that empower entrepreneurs to streamline, connect authentically, and scale on their own terms. Anne shares insights on the importance of collaborative partnerships with marketers, knowing your strengths, and leveraging AI as a tool without losing the human touch.

You’ll discover:

Why hiring experts for your own marketing is essential, even when you run a marketing business
Lessons learned from agency misalignments and the value of clear communication
How to balance in-house efforts with outsourced support for sustainable growth
Anne’s unique “brand therapy” approach to deep strategic clarity and storytelling
Effective ways to use AI as an admin tool without sacrificing authenticity
Why continuous evaluation and human connection make for marketing success

If you want to unfudge your marketing with clarity, collaboration, and cutting-edge tools, this episode is packed with actionable wisdom.

Connect with Anne:

Website: fixandform.com
Website: 10tolaunch.com
Podcast: Only Founders

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Strengths-Based Business & Marketing: Amplify What Makes You Shine

Tue, 04 Nov 2025 13:04:00 -0000

Marketing without a strategic foundation often leads to frustration and missed opportunities. Heather Kay, founder of Ready Aim Impact and a strength based development expert, shares her journey navigating marketing challenges and the lessons learned about finding the right support and leveraging your unique strengths.

In this episode, Kristi and Heather dive into the importance of clarity, partnership, and honest communication in marketing. Heather opens up about her experience hiring marketing providers who didn’t deliver as promised, the pitfalls of misalignment, and how she eventually reclaimed control by focusing on what truly works for her business.

You’ll discover:

Why strengths based marketing empowers authenticity and effectiveness
Lessons from navigating agency relationships and setting clear expectations
The value of clear communication, milestones, and mutual accountability
How to identify the right marketing support tailored to your business needs
The importance of owning your marketing message and being actively involved
Strategies to amplify your natural talents for sustainable growth
Heather’s approach to simplifying marketing through systems and team alignment

If you want to unfudge your marketing by building on your strengths with clarity and confidence, this episode is packed with actionable insights.

Connect with Heather Kay:

Website: readyaimimpact.com
LinkedIn: Heather Kay

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Why Clear Agreements Matter: Learning from a Misaligned Partnership

Tue, 28 Oct 2025 11:13:00 -0000

Marketing is about authenticity, communication, and learning from missteps.

Dan Bennett, founder of Hot Sauce Video and creator of Hot Sauce Studio, shares his journey from working with Fortune 500 clients to helping entrepreneurs shine on camera and build lasting connections through video content.

In this episode, Kristi and Dan discuss the challenges Dan faced hiring marketing providers who weren’t the right fit, the pitfalls of “yeah buts” and unfulfilled promises, and the importance of setting boundaries with vendors. Dan offers candid lessons learned about trust, communication, and how control over your marketing voice leads to success.

You’ll discover:

Why handing over marketing without clarity and alignment often backfires
Lessons on setting milestones and boundaries with marketing partners
How momentum and excitement can cloud judgment in vendor relationships
The importance of asking tough questions and doing due diligence upfront
Why regular communication and clarity prevent costly misunderstandings
How embracing grace during setbacks fuels resilience and growth
Dan’s unique approach to video production as a tool for business storytelling

Connect with Dan Bennett:

Website: danhaslinks.com
Hot Sauce Video on Social Media

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

How Real Stories (Not Bots) Build Trust and Business Growth

Tue, 21 Oct 2025 11:42:00 -0000

Marketing is all about storytelling... authentic narratives that connect people to your brand.

Renee Frojo, brand strategist, storytelling coach, and former journalist, helps founders and solo business owners build reputations that resonate.

In this episode, Kristi and Renee dive into the pitfalls of outsourced social media engagement that lacks authenticity, and why genuine connection in marketing can’t be delegated away or automated without risking your brand.

Renee shares her journey learning the power of true engagement and how to leverage storytelling to build trust and community.

You’ll learn:

The dangers of outsourcing social media engagement and automated comments
How real, thoughtful engagement serves as both marketing and market research
Why messaging and content must reflect your authentic voice, not cookie cutter templates
How to balance outsourcing tasks while owning your energy and unique story
Practical tips for creating content that you love to share and that connects genuinely
Why storytelling is not just marketing but a way to weave meaning and connection
How to build a sustainable marketing approach that feels good and drives results

Connect with Renee Frojo:

LinkedIn: Renee Frojo
Newsletter: A Good Reputation
Join her community for weekly story coaching and brand building

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Staying True to Yourself in Marketing - Lessons from the Stage

Tue, 14 Oct 2025 11:14:00 -0000

Marketing is all about relationships... authentic connection, consistent follow up, and speaking in your true voice.

Ely Delaney, the “People Whisperer” and creator of the Follow Up Rockstar System, helps entrepreneurs thrive by building strong relationships that last.

In this episode, Kristi and Ely talk honestly about marketing missteps, including the pitfalls of cookie-cutter approaches, impersonal automation, and the power of owning your unique style in outreach. Ely shares his journey from web graphic design to becoming an Amazon bestselling author and community builder passionate about helping others grow sustainably.

You’ll discover:

Why authenticity beats automation every time in marketing communications
How to approach cold outreach like real-life networking, not scripts and bots
The importance of asking meaningful questions and tailoring marketing to your business
How to spot marketing providers who truly invest in understanding you and your goals
Practical ways to build relationships before attempting to sell
Why investing in community and consistent value creation outperforms quick fixes

If you want to unfudge your marketing by cultivating genuine connections and lasting engagement, this episode is essential listening.

Connect with Ely Delaney:

Website: elydelaney.com
Social media links available on his website

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Burned by Bad Marketing? Tips for Choosing Partners Who Deliver

Tue, 07 Oct 2025 11:39:00 -0000

Are you tired of marketing providers who promise the moon but deliver cookie cutter strategies that don’t fit your business?

Ben Albert, owner of Balbert Marketing LLC and host of the internationally recognized podcast Real Business Connections, understands the pitfalls many business owners face after bad marketing experiences.

In this episode, Kristi and Ben discuss the importance of tailored marketing approaches, the common mistakes of relying on templated social media content, and why genuine engagement and relationship building always trump automation.

You’ll discover:

Why charisma alone doesn’t guarantee marketing success
How templated outreach and stock images hurt engagement and brand authenticity
The value of hands-on, collaborative marketing that truly understands your business
Why asking the right questions and providing client-specific solutions matter
How to spot marketing providers worth partnering with, including requesting demos and client references
The power of community, generosity, and consistent value delivery in building trust

If you want to stop wasting money on generic marketing and start building real connections that grow your business, this episode gives you the blueprint.

Connect with Ben Albert:

Podcast: Real Business Connections
Community: We All Grow Together

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

When “Handing It Off” Fails: How to Take Back Your Marketing

Tue, 30 Sep 2025 14:22:00 -0000

Marketing can feel overwhelming, especially when you’re wearing all the hats in your growing business. Mara Whitener, seasoned entrepreneur and operational growth expert, shares her journey from solo founder to building systems that empower her and her clients to succeed without burnout.

In this episode, Kristi and Mara discuss the importance of finding the right marketing support tailored to your unique business needs. Mara opens up about her own marketing challenges, including handing over marketing to agencies that didn’t fit and learning to reclaim control to align messaging with her authentic voice.

You’ll discover:

Why matching your support team to your business stage is essential
Lessons learned from trusting past providers and recognizing when to make changes
The importance of clear communication and alignment between you and your marketing partners
How building a customized, flexible marketing approach frees up time and energy
Mara’s philosophy on operations, SOPs, and systems as foundations for sustainable growth
Tips on balancing in-house efforts with external expertise in marketing and copywriting
Why patience, adaptability, and owning the narrative make all the difference

If you want to take your marketing and operations to the next level with clarity and confidence, this conversation offers practical, heartfelt insights.

Connect with Mara Whitener:

Website: whitenerpros.com
LinkedIn: Mara Whitener

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Patience, Persistence, and Picking What Works: An Interior Designer's Journey

Tue, 23 Sep 2025 12:22:00 -0000

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

5 Marketing F*dges to Fix Before Year-End: Evolving Your Marketing Plan Over Time - Don’t Set It & Forget It

Tue, 16 Sep 2025 12:00:00 -0000

Are you doing the same marketing over and over and expecting different results?

When you’re too close to your marketing, it’s easy to fall into the “set it and forget it” trap... where your efforts stop evolving as your audience and market shift.

In this episode, Kristi shares why marketing is never a one-and-done deal. She tells the story of a forward-thinking client who regularly revisited their strategy to stay relevant, including refreshing content to address current challenges like AI.

Kristi explains how to stay proactive, review your marketing at least yearly... ideally quarterly... and make the small changes that keep your efforts effective. She shares practical tips for setting a cadence that works for your business and why accountability is critical for success.

What you’ll learn:

Why marketing must be a living, breathing part of your business plan
How to recognize when your marketing no longer serves your goals
The benefits of regular strategic reviews and content refreshes
How to balance consistency with flexibility in marketing execution
Tips for setting realistic review schedules based on your bandwidth
Why accountability keeps your marketing aligned and on track

If you want to unfudge your marketing and build a sustainable, evolving system that grows with you, this episode offers crucial guidance to finish the year strong and prepare for the future.

Connect with Kristi Mitchell:

Website: kristimitchell.com
Email: kristi@kristimitchell.com

Enjoyed this episode? Subscribe, share, and leave a review to keep learning how to unfudge your marketing. Watch for new episodes with guests returning next week on UNF*DGE Your Marketing.

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

5 Marketing F*dges to Fix Before Year-End: Avoiding Costly Marketing Mistakes - Fixing Your Funnel Before Fueling Your Fire

Tue, 09 Sep 2025 12:00:00 -0000

Are you tempted by quick fixes like paid ads or lead generation services to instantly solve your marketing challenges?

In this episode, Kristi shares why investing in advertising without a strong organic foundation is like adding fuel to a fire. She explains why a user-friendly website, clear messaging, consistent email marketing, and engaging social media must come first before spending on ads.

Kristi tells the story of a client eager to run paid ads to sell a book, only to realize their website wasn’t ready... highlighting a common trap many fall into.

She outlines why ads and lead gen tactics aren’t magic bullets and why sustainable results come from a strategic marketing plan that nurtures prospects through a thoughtful funnel.

What you’ll learn:

Why advertising without a solid marketing foundation is risky and often ineffective
How to audit your current marketing assets to identify what needs improvement
The importance of clear website messaging that speaks directly to your ideal client
How email marketing and social media work together to nurture and convert leads
Why marketing shortcuts rarely deliver long-term success
How a marketing funnel guides prospects from awareness to loyal clients
When and how to invest in paid advertising strategically... and not prematurely

If you want to stop wasting money on ads that don’t convert and build a marketing system that grows your business steadily, this episode is your guide.

Enjoyed this episode? Subscribe, share, and leave a review. Look out for the final episode in this series next week on UNF*DGE Your Marketing.

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

5 Marketing F*dges to Fix Before Year-End: Avoiding the Roller Coaster – Building a Stable Pipeline for Your Business

Tue, 02 Sep 2025 11:28:00 -0000

Are you too close to your own marketing to see how it really looks and sounds to potential customers?

In this episode, Kristi tackles one of the biggest blind spots for business owners... being unable to “read the label from inside the jar.”

You know your brand and your messaging inside and out, but that makes it incredibly difficult to see what your audience actually experiences when they encounter your marketing.

Kristi shares why this gap leads to messaging that misses the mark, how it undermines connection and trust, and practical ways to get fresh, outside perspectives to sharpen your marketing.

You’ll discover:

Why great intentions don’t always translate to messaging that resonates
How to bridge the gap between your business perspective and your audience’s needs
The power of understanding your ideal client’s pain points and challenges first
Why simply sharing what you want to say isn’t enough to attract and convert
How the “quarter inch drill vs quarter inch hole” analogy explains audience focus
Ways to get objective feedback through consultants, marketing partners, or trusted clients
The importance of ongoing content review and iteration to avoid marketing blind spots

Stop guessing whether your marketing is landing. Stop wondering why you’re not hearing from more ideal clients. It’s time to step outside your jar and see your marketing through fresh eyes to truly connect.

Enjoyed this episode? Subscribe, share, and leave a review to keep getting fresh marketing clarity. See you next week for Part 4 of the Q4 Kickstart series on UNF*DGE Your Marketing.

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

5 Marketing F*dges to Fix Before Year-End: Escaping Random Acts of Marketing – How to Stop Winging It

Tue, 26 Aug 2025 11:48:00 -0000

Are you caught in the feast or famine rollercoaster of client work and marketing?

Landing a big client feels amazing, but suddenly your marketing slips, your pipeline dries up, and you’re stuck scrambling to find the next one.

In this episode, Kristi shares her personal experience with this common business trap and explains why even when you’re booked solid, marketing can’t take a back seat. She dives into the importance of establishing a baseline of non-negotiable marketing activities, so your marketing keeps moving even through your busiest seasons.

Kristi discusses practical ways to scale back but maintain consistency, including posting less frequently, sending fewer emails, or temporarily pausing some tactics while staying present with your audience.

What you’ll learn:

Why marketing is relationship-building and needs ongoing nurture
How to identify minimum viable consistency in your marketing plan
Why pausing all marketing can threaten your pipeline and growth
How to use seasonal shifts to adjust your marketing strategy authentically
The power of accountability for staying consistent through busyness
Ways to prioritize marketing even when client work is demanding

If you’re ready to unfudge your marketing cycles and build a sustainable system that grows your business steadily, this episode offers real-world guidance on how to win the long game.

Enjoyed this episode? Subscribe, share, and leave a review. We’ll see you next week for Part 3 of the Q4 Kickstart series on UNF*DGE Your Marketing.

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Q4 Kickstart Part 1: The Winging It Fudge

Tue, 19 Aug 2025 14:32:00 -0000

Are you doing random acts of marketing without a clear strategy?

If so, you’re not alone.

Many business owners hustle across social media, email, ads, and websites, but without a plan to guide the efforts.

In this episode, Kristi dives into the most common marketing mistake she sees with clients: The Winging It Fudge. It’s where you’re trying everything but not moving anyone through a strategic marketing funnel that actually turns strangers into clients.

Kristi explains why it’s not enough just to get noticed. You need to attract, convert, nurture, and close your leads. And she shares practical tips to start documenting your current efforts, identify gaps, and create a focused plan that works for your business... without overwhelm or wasted budget.

What you’ll learn in this episode:

Why random acts of marketing usually leave you exhausted, confused, and falling short
How to map your marketing efforts into the four stages of the funnel: attract, convert, nurture, close
The biggest bottleneck business owners experience in converting awareness into leads
Why nurturing through social media and especially email is so critical for long term success
How to trim the noise and focus on tactics that actually move your business forward
When to ask for help and what a marketing strategy power hour can do for you

If you’re tired of the marketing chaos and want to finish the year strong with a clear, aligned approach, this episode kicks off a series you don’t want to miss.

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Bridging the Gap: Turning Brand Clarity into Powerful Website Copy.mp3

Tue, 12 Aug 2025 14:09:00 -0000

Starting a new website or marketing project can be overwhelming, especially when you’re juggling mission, brand, voice, and messaging, all critical pieces that need to align perfectly for success.

Beth Knaus, award winning copywriter and brand messaging consultant, helps confident entrepreneurs discover their unique voice and craft compelling content that attracts their ideal clients.

In this episode, Beth and Kristi discuss the common challenges business owners face when moving from branding to marketing execution, including the important gap between brand assets and website copy.

They explore why finding your authentic voice is key, and why strategic copywriting isn’t something to shortcut with generic AI or cookie-cutter templates.

This episode delivers:

Why your homepage hero section is your make-or-break moment, and why less is often more
How to differentiate branding work from marketing strategy and execution
The vital importance of clear, authentic messaging that connects with your ideal client
Why many entrepreneurs struggle with messaging because they copy others instead of trusting themselves
How to find your voice by deeply listening to yourself and reflecting on your unique business story
What it really takes to write website copy that converts, including best practices and common pitfalls
Guidance on when and how to invest in branding, design, and messaging to get the best ROI
Why marketing and websites are always evolving, and why iterative improvement is a must

Connect with Beth Knaus:

Website: https://www.thatsaspade.com/
LinkedIn, Instagram, Facebook: Beth Knaus

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Building Relationships, Not Robots: Winning Clients Without Losing Yourself

Tue, 05 Aug 2025 12:31:00 -0000

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Surviving LinkedIn Lockout — Why Your Business Needs More Than One Platform

Tue, 29 Jul 2025 11:54:00 -0000

Marketing can feel overwhelming and confusing, especially when you depend heavily on platforms like LinkedIn. Miranda VonFricken knows firsthand the power and pitfalls of relying on one channel and the importance of diversifying your marketing approach.

In this episode, Miranda shares her journey from building a strong personal brand on LinkedIn to facing the shock of losing access to her account — a moment that upended her marketing and pushed her to embrace email marketing, content repurposing, and deeper engagement with her audience.

Hosted by Kristi Mitchell, they explore why owning your audience through an email list matters more than ever, how to keep your energy authentic when creating content, and the vital lesson of not outsourcing your energy, but rather your efficiency.

This episode includes insights on:

The reality of platform dependency and why owning your contact list protects your business
How email marketing complements social media by cultivating deeper relationships and sales opportunities
The challenges and breakthroughs of translating LinkedIn presence into effective email communication
Why different people connect differently, and the importance of multi-channel marketing
Learning to repurpose content across platforms to save time and stay consistent
The power of personal energy in marketing and why it shouldn’t be outsourced
Building genuine friendships over funnels for lasting business growth

If you’re ready to create a more resilient marketing approach and deepen real connections with your audience, this episode will light the way.

Connect with Miranda VonFricken:

Website: mirandavonfricken.com
LinkedIn: linkedin.com/in/mirandavonfricken

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Humanizing Your Brand—Why Storytelling Wins in Marketing

Tue, 22 Jul 2025 17:19:00 -0000

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Stop Stepping Over Your Best Marketing Opportunities

Tue, 15 Jul 2025 12:01:00 -0000

Marketing can feel like a heavy, overwhelming word, but the truth is, you are marketing every day, whether you realize it or not.

Kris Ward, founder of the Win the Hour, Win the Day philosophy, knows that today’s business owners are looking for real, customized support, not cookie cutter marketing tactics or empty promises.

In this episode, Kris shares her journey from nonstop hustle to creating a business that supports her life instead of consuming it. She reveals how helping clients build streamlined teams, regain time, and focus on what truly matters has been the key to sustainable growth.

Hosted by Kristi Mitchell, they discuss why marketing is so much broader than big campaigns. They explore how simple, consistent actions... from content on LinkedIn to thoughtful customer interactions... build lasting relationships and results.

This episode is packed with essential lessons on:

Understanding marketing beyond flashy campaigns... it’s everyday connection and strategy
Why all business owners, even if “in a cave,” are engaging in some form of marketing
How working less and leading better can amplify your marketing impact
The importance of cultivating a question bank to turn common client concerns into powerful content
Trusting and hearing your audience, even when questions seem “silly” or repetitive
Embracing the philosophy that your business should support your life, not consume it
Ways to find time back, reduce burnout, and increase revenue through smart leadership and delegation

If you’re ready to shift your mindset, regain balance, and market from a place of purpose, this episode will inspire you to start winning your hours and your days.

Connect with Kris Ward:

LinkedIn: Kris Ward
Website: freegiftfromkris.com

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. See you next time on UNF*DGE Your Marketing with Kristi Mitchell.

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Integrity Over Income: The Truth About Marketing Recommendations

Tue, 08 Jul 2025 12:15:00 -0000

Are you tired of the one size fits all marketing advice?

The quick fixes and generic steps that claim to get you $10,000 months, but instead leave you frustrated and confused?

Maria Platusic knows how that feels.

In this episode, Maria, founder and creative director of Platusic Design Creative Studio, shares her 25-plus years of branding and marketing experience, from working with Fortune 500 companies to now helping coaches and consultants scale their businesses with authentic brand strategy and custom visuals.

Hosted by Kristi Mitchell, they dive into why true integrity and client-centric care matter most in marketing partnerships. Maria reveals the red flags of marketing providers who push cookie-cutter strategies rather than truly hearing the unique needs of their clients.

This episode is packed with essential lessons on:

Why there is no “one right way” to market your business... your marketing must be tailored to who you are and who you serve
How to spot marketing providers who have your best interests at heart, versus those with hidden agendas
The vital importance of trust and authentic relationships in business growth
Why sustainability is key... can you maintain what’s being proposed once you move on?
The power of listening... how the best providers ask the right questions and build strategies from your reality, not assumptions
How to discern genuine advice from affiliate marketing pitches
Why choosing the right tools and strategies depends on your stage, mindset, and unique needs

If you’re ready to stop wasting time and money on marketing that doesn’t fit, this conversation will inspire you to find marketing solutions built just for you.

Connect with Maria Platusic:

Website: platusicdesign.com
Social: @platusicdesign

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. See you next time on UNF*DGE Your Marketing with Kristi Mitchell.

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

From Summit Stress to Business Growth: Lessons From Investing Before You’re Ready

Tue, 01 Jul 2025 12:02:00 -0000

Have you ever found yourself trying to fit into a marketing mold that just doesn’t feel like you?

Like stretching beyond your strengths and stepping outside your zone of genius?

Lisa Mallis knows that experience deeply.

In this episode, Lisa shares how early on in her business she jumped into a marketing summit that wasn’t a great fit, pushing her far outside her comfort zone. Despite the overwhelm and sacrifices she made, the experience was a catalyst to uncover her ideal client, clarify her marketing strategy, and commit to showing up authentically as herself.

Hosted by Kristi Mitchell, they discuss why business owners must learn to trust their instincts, embrace the messy evolution of defining their audience, and stand firm in their unique strengths rather than trying to please everyone.

This episode is packed with valuable lessons on:

Recognizing the difference between stretching to grow and forcing yourself into an ill-fitting mold
How early marketing mistakes can be powerful lessons in disguise
The importance of trusting your gut, especially when you’re new in business
The evolving process of niching down and defining your ideal client
Finding your natural marketing style, whether through video, writing, or other authentic channels
Giving yourself grace through trial, error, and the ongoing journey of business growth
Strategies for balancing ambition with a fulfilling personal life
Why staying true to your zone of genius is key to long-term success

If you’re feeling overwhelmed, unsure of your audience, or caught between hustling and being authentic, this conversation will inspire you to stop shoulding on yourself and lean into your unique path.

Connect with Lisa Mallis:

Website: impactivestrategies.com

Enjoyed this episode? Subscribe, share, and leave a review to help others unfudge their marketing. See you next time on UNF*DGE Your Marketing with Kristi Mitchell.

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Why Live Launching Isn't for Everyone – Trusting Your Gut in Marketing

Tue, 24 Jun 2025 12:06:00 -0000

Marketing can feel heavy and overwhelming. But really, it’s all around you... in your content, your conversations, and even the small steps you take every day to connect.

Michelle DeNio, business growth strategist and host of The Real Truth About Business podcast, helps entrepreneurs scale sustainably with data driven strategies that simplify growth and increase profits.

In this episode, Michelle shares her experience with live launching, a marketing approach she tried but found exhausting and misaligned with her style. She talks with Kristi Mitchell about the importance of leaning into what lights you up, finding your own marketing rhythm, and trusting your gut... because every strategy doesn’t work for everyone.

This episode is packed with insights on:

Understanding live launching and why it works for some but not all
How to recognize when a marketing approach isn’t the right fit for you
The power of focusing on what worked in the past and amplifying those wins
Creating consistency with activities you enjoy, like master classes or podcasts
The value of slowing down and shifting your mindset when marketing feels tough
Why staying true to your energy and style prevents burnout
How to adapt old strategies with fresh energy for new results

If you’re ready to stop pushing against the grain, embrace marketing strategies that fit you, and find the fun in growth again... this conversation is a must listen.

Connect with Michelle DeNio:

Podcast: The Real Truth About Business
LinkedIn: Michelle DeNio

Enjoyed this episode? Subscribe, share, and leave a review to help others unfudge their marketing. See you next time on UNF*DGE Your Marketing with Kristi Mitchell.

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Authenticity, Automation, and Analytics: Winning Strategies from 19 Years in Business

Tue, 17 Jun 2025 12:01:00 -0000

Are you struggling to keep your marketing systems organized and your messaging fresh, especially as your business grows?

Allen Falcon, CEO of Cumulus Global, knows the challenge all too well.

In this episode, Allen shares how his company faced the complexity and limitations of juggling multiple disconnected marketing tools, leading to difficulties tracking engagement and client communications. Facing these challenges during the start of the pandemic, they took a bold step to consolidate five separate systems into one powerful platform, while simultaneously launching a redesigned website to streamline their entire process.

Hosted by Kristi Mitchell, this conversation dives into:

Why simplifying and integrating your marketing tech stack is crucial for efficiency and clarity
How setting hard deadlines and embracing “progress over perfection” helps teams move forward
The importance of clean, curated data for smarter marketing outreach
Approaches to follow-up strategies that engage both event attendees and registrants who don’t attend
How to tailor your messaging for different ideal client profiles without overloading
The surprising benefits of injecting more personality and fun into your content and emails
Why authentic, approachable, customer-focused messaging wins over tech jargon and formalities
The power of nurturing trusted advisor relationships to build long-term loyalty

If you’re ready to optimize your marketing systems and craft messaging that truly resonates, this episode will inspire and guide you through practical steps to take action.

Connect with Allen Falcon and Cumulus Global:

Website: cumulusglobal.com

Enjoyed this episode? Make sure to subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. See you next time on UNF*DGE Your Marketing with Kristi Mitchell.

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Overcoming Cookie-Cutter Marketing: Finding Your Authentic Voice

Tue, 10 Jun 2025 17:13:00 -0000

Have you ever felt like you were trying to force a square peg into a round hole with your marketing?

Like you were following a cookie cutter system that just didn’t fit your voice or your business?

Ashley Cox knows this feeling all too well.

In this episode, Ashley shares how early in her business she invested in a highly templated marketing program that promised to fast-track her success... but instead left her overwhelmed, disconnected, and doubting herself. Through honest reflection, she realized it wasn’t her fault, but that the materials simply didn’t fit her authentic style or her unique business needs.

With Kristi Mitchell, Ashley explores how marketing doesn’t need to feel sleazy or salesy. It can be authentic, wholesome, and truly connected... and she encourages business owners to try different approaches until they find what feels right.

This episode is packed with real talk and lessons on:

Letting go of “shoulds” and self-judgment around marketing struggles
Knowing when a system or tactic just isn’t for you and having the courage to pivot
How being true to your voice creates deeper connection and sustainable growth
The power of reflection, rest, and stepping back when burnout hits
Using video and founder-led content to build genuine relationships
Embracing marketing as an iterative, evolving process that grows with you
The value of referrals, recommendations, and trusted connections in business growth

If you’ve ever felt overwhelmed by marketing tactics that don’t fit, or frustrated by the pressure to hustle in ways that aren’t authentic, this conversation will help you stop the shame and start unfudging your marketing in a way that feels right for you.

Connect with Ashley Cox:

Website: ashleycox.co
LinkedIn: Ashley N Cox

Enjoyed this episode? Please subscribe, share, and leave a review so you never miss a chance to UNF*DGE Your Marketing with Kristi Mitchell.

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

How to Systematize Your Marketing Content with AI, Without Losing Authenticity.mp3

Tue, 03 Jun 2025 16:39:00 -0000

If you’re a business owner wondering how to leverage AI in your marketing without compromising authenticity and integrity, this episode is for you.

Kristi Mitchell shares her personal journey of initially resisting AI tools like ChatGPT because it felt inauthentic, like content scraped from everywhere else and not truly her own voice. But through experimentation and discovering smarter ways to integrate AI, she’s built a sustainable system that helps her create authentic, consistent content without burnout, huge budgets, or losing control.

Kristi walks you through her process of capturing ideas naturally using voice memos. She then turns those recordings into flexible content with smart AI-assisted tools, all while layering in her unique expertise and editing to stay real.

You’ll learn:

How to rethink AI not as a replacement but a tool to amplify your authentic voice
Ways to capture ideas naturally without forcing yourself to write from scratch
How to build a sustainable content system that saves time, energy, and budget
Tips for choosing tools and workflows that keep you in the driver’s seat
Why resisting AI might cost you more time and money in the long run
How to protect your business values while adopting new tech

If you want to work smarter, not harder, and still keep your content fully you, this episode gives you a behind-the-scenes look at a realistic, repeatable AI-powered content approach.

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Redefining Marketing: Ditching Cold calling for Relationship Building

Tue, 27 May 2025 12:00:00 -0000

Have you ever felt like marketing is a daunting checklist of cold calls, pitches, and “numbers to hit”, things you have to do rather than want to do?

Ashley Carlson knows that feeling well.

In this episode, Ashley opens up about her journey shifting from the corporate world’s sales-driven, numbers-focused marketing to discovering an authentic way to show up and build relationships in her own business. She shares how she transformed her mindset around marketing from intimidating and overwhelming to something exciting and flexible... tailored to her style and strengths.

Ashley and Kristi discuss how marketing doesn’t have to look the same for everyone, and how the key is finding what feels right and sustainable for you. They dive into why it’s okay to try a few strategies and pivot, how outsourcing content creation helped Ashley balance showing up authentically with managing overwhelm, and the vital role of human connection even in today’s tech-driven world.

You’ll walk away with insights on:

Reframing marketing as relationship-building, not cold pitching
Letting go of the “must do” tactics that don’t fit your personality or business
Finding balance: choosing a few strategies you enjoy and can sustain
The power of outsourcing to preserve authenticity without burnout
Why founder-led content and human connection still make the biggest impact
Practical tips on delegation and scaling your marketing without losing your voice

If you’re tired of the traditional marketing pressure and want to create a game plan that fits you, this conversation is exactly what you need to hear.

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Aligning Expectations: The #1 Secret to Successful Marketing Projects

Tue, 20 May 2025 12:00:00 -0000

Have you ever felt stuck trying to piece together a marketing strategy or website... only to find yourself overwhelmed by timelines, unclear roles, and expectations that keep shifting?

Seth Goldstein knows this struggle all too well.

In this episode with Kristi Mitchell, Seth shares his journey from burned-out journalist to multi-podcast host and seasoned digital marketer, unpacking the hard lessons he’s learned about setting aligned expectations with clients.

You’ll hear the real talk about how marketing projects derail, often not because of the provider, but because collaboration and clarity fall through the cracks.

Together, they explore how starting with either a solid strategy or a basic website can work, as long as there’s a plan to evolve. They dig into why timelines slip when clients don’t prioritize their part, why copywriting should never be an afterthought, and how budget surprises can be avoided with upfront honesty.

This episode is packed with practical insights on:

The vital role of discovery and kickoff calls in keeping everyone on the same page
Why “just another page” on your website always costs more than you think
How collaboration between client and marketer shapes the project’s success
Managing expectations around time, budget, and deliverables realistically
Moving past “spaghetti at the wall” marketing toward intentional, strategic growth
Knowing when to bring in trusted collaborators like copywriters or photographers
The ups and downs of entrepreneurship

goldsteinmedia.com — digital marketing solutions

podcastmastery.coach — podcast coaching and community

Enjoyed this episode? Subscribe, leave a review, and share the wisdom so others can unfudge their marketing too. See you next time on UNF*DGE Your Marketing with Kristi Mitchell.

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Breaking Free from the “Guru Trap” to Build Authentic Business Growth

Tue, 13 May 2025 12:00:00 -0000

Have you ever felt like you were layering someone else’s process over your own dream... only to find your message diluted and your efforts shouting into a void?

Norma Frahn knows that feeling all too well.

In this powerful conversation with Kristi Mitchell, Norma shares her raw story of moving from corporate America into health coaching, only to get caught in the swirl of “guruing”, the one-size-fits-all advice, the promised shortcuts to millionaire status, and the endless funnels and frameworks that didn’t fit her vision

You’ll hear how embracing clarity, values-alignment, and intentionality became the turning point for Norma, leading her to pivot decisively into HR consulting and build a business on her own terms. Together, they unpack the danger of buying into cookie-cutter solutions and offer a blueprint for tuning into what feels right for you, not just what's trendy.

This episode is packed with real talk about:

The cost of trying to force someone else’s playbook onto your business
Why “gurued” marketing dilutes your authentic message and repels your true audience
The power of intentional choices: what to keep, what to discard, and when to pivot
Recognizing and resisting pressure tactics in selling that don’t align with your values
How clarity on your vision and values are critical foundations before marketing strategy
Why being selective about your influences can unlock real breakthroughs

If you’ve ever felt overwhelmed, misaligned, or frustrated in your marketing journey, Norma’s story will resonate deeply and inspire you to reclaim your own path and voice.

Connect with Norma Frahn:

LinkedIn: https://www.linkedin.com/in/norma-frahn

Visit: On Demand HR Solutions website via Norma’s LinkedIn profile for resources and services

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Navigating Marketing in Uncertain Times

Tue, 06 May 2025 12:00:00 -0000

Feeling uncertain about your business marketing budget in 2025?

You’re not alone.

Kristi Mitchell pulls back the curtain in this raw and candid solo episode, exploring how today’s turbulent economic and political landscape is shaping business owners’ marketing decisions.

From the lingering effects of the pandemic to the swirling concerns over recession and market instability, Kristi shines a light on why so many entrepreneurs feel the knee-jerk urge to cut marketing first... and why that might actually cost you more in the long run.

With years of experience helping clients through downturns, Kristi reminds us that meeting clients where they are is more important than ever. She shares strategic perspectives on adjusting your messaging authentically to resonate amid chaos and how digital marketing is no longer an option but a necessity for thriving businesses.

This episode invites you to reframe how you think about marketing spend—not as discretionary fluff but as a crucial investment in your future. You’ll hear why consistency, strategic pivots, and understanding your audience’s shifting mindset can set you up to emerge from uncertainty stronger and more connected.

What you’ll learn:

Why marketing is often the first budget to get cut—and the danger in that
How to meet your clients where they are emotionally and practically today
Practical shifts in messaging and marketing channels to stay relevant
The power of digital marketing in uncertain times: email, social, SEO, and video
How to weigh the cost of inaction against the investment in staying connected

If you want to stop letting uncertainty stall your growth and instead lean in with confidence and clarity, this episode is packed with real talk and strategic wisdom you can apply right now.

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Investing in Your Business: Tips for Making the Right Choice

Tue, 29 Apr 2025 12:00:00 -0000

Do you feel stuck spinning your wheels on the next “big thing” to invest in for your business?

You’re not alone.

In this candid and refreshingly real conversation, marketing strategist Christy Mitchell dives deep with copywriter and storytelling coach Toby Miles about the tricky art of knowing when and where to invest your time, money, and energy as a growing entrepreneur.

Toby shares her personal journey from early hesitations with small investments, like a $200 copywriting course, to pushing the edges with bigger commitments—and the valuable lessons learned when those investments didn’t go as planned. They discuss the importance of clarity around expectations, knowing what you truly need help with, and the pivotal moment of realizing that sometimes, it’s not about can you afford to invest, but should you.

You’ll hear actionable advice on how to navigate discovery calls without pressure, recognize authentic help versus sales pitches, and the power of keeping a “business wish list” so you’re ready when the right investment opportunity comes along. Plus, they unpack the mindset shift of conditioning yourself to spend on your business and embrace consistent marketing efforts—even when results feel invisible.

If you want to stop second-guessing your marketing moves and start making investments that truly move the needle, this episode is your blueprint. Tune in for honest stories, practical wisdom, and encouragement to keep investing in yourself without the self-doubt.

What you’ll learn:

How to identify the right investment for where your business is today
Why clarity and setting expectations can make or break coaching relationships
The mindset shift from affordability to strategic spending
Tips to spot genuine offers during discovery or networking calls
Why consistency in marketing matters even when you’re flying under the radar

Connect with Toby Miles:

Find Toby on LinkedIn.

Join her email list for storytelling tips and updates at tobymiles.com

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Resisting Peer Pressure as a Business Owner: Choosing the Right Social Media Platforms

Tue, 22 Apr 2025 12:00:00 -0000

In this episode, Kristi Mitchell sits down with content strategist and writer Alison Ver Halen to unpack a marketing misstep many entrepreneurs will relate to: giving in to the pressure to show up on Instagram... even when it doesn’t feel right.

Alison shares her journey of trying to make Instagram work for her B2B content marketing business—why she resisted it at first, how she committed fully, and ultimately why she decided to walk away. Together, Kristi and Alison discuss the importance of knowing your audience, trusting your gut, and choosing marketing tactics that align with your strengths, your goals, and your bandwidth.

If you’ve ever felt like you're doing a marketing tactic just because others say you “should,” this episode will give you permission to rethink that.

🔑 Key Takeaways:

Not every platform is for every business. And that’s okay.
Consistency > frequency when it comes to content and posting.
Your audience should always be front and center—go where they are, not where everyone else is.
Ask your clients directly where they hang out online before diving into a new platform.
Don’t ignore your gut. If something feels off or draining, it probably is.

🧠 Who This Episode Is For:

Business owners feeling overwhelmed by social media expectations
Marketers struggling to see ROI from Instagram or other platforms
Anyone looking for permission to not be everywhere online

👥 Connect with Alison Ver Halen:

💼 LinkedIn

🌐 avwritingservices.com

📺 YouTube: Alison Ver Halen Content Marketer

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Facing Zero Attendees: Lessons in Marketing Resilience.mp3

Tue, 15 Apr 2025 12:00:00 -0000

In this episode of Unfudge Your Marketing, Kristi Mitchell welcomes Dr. Kaitlyn Rios, physical therapist, nonprofit founder, and all-around powerhouse, for a refreshingly candid chat about launching virtual events... and what happens when nobody shows up.

Kaitlyn shares her journey of building her nonprofit, Faced with Grace, and the hard marketing lessons she’s learning along the way. From zero-attendance events to refining her messaging and trusting the process, this episode dives into:

Why marketing must start before your offer is even ready
The mindset shift around “overpromoting” and how to ditch the fear
Real-world DM strategies that build genuine connections
How vulnerability became a powerful tool for Kaitlyn’s brand
Streamlining, simplifying, and learning to pivot when things don’t go as planned

Whether you’re building something new or recovering from a marketing misstep, this episode will inspire you to keep showing up.

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Navigating Marketing Tools and Tactics: Finding What Really Works for Your Business

Tue, 08 Apr 2025 11:57:00 -0000

In this episode, Kristi sits down with Brad Mendel, a seasoned entrepreneur and founder of Vitalytics, to discuss marketing from the ground up. From bootstrapping strategies to outsourcing insights, Brad shares his journey of trial, error, and ultimate marketing clarity. If you’re a business owner or marketing leader who’s ever felt overwhelmed by all the moving parts, this episode is your permission slip to simplify, systematize, and scale smart.

🔑 Topics Covered:

How Brad went from trying to do it all himself to realizing the power of bringing in marketing experts
The importance of content repurposing and consistent messaging across platforms
Why software can’t replace strategy, and how Brad learned this the hard way
Lessons from launching Vitalytics and attracting clients without big-budget campaigns
Navigating the decision to outsource marketing and what to look for in a marketing partner

🧠 Key Insights:

“You can’t see the label from inside the jar.” — Brad on the value of outside marketing perspective
Done-for-you marketing only works when you’ve already clarified your brand and goals
DIY marketing has limits—especially when you’re the bottleneck

💥 Actionable Takeaways:

Evaluate your current marketing tools... are they empowering you or creating more work?
Document your brand messaging to ensure consistency across channels
Know when to shift from generalists to specialists as your business grows
Don’t wait for perfection before launching... optimize as you go

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Mastering LinkedIn: The Shift from Authority to Trust in Content Strategy.mp3

Tue, 01 Apr 2025 12:00:00 -0000

In this episode, Kristi is joined by marketing expert Joe Raasch to tackle the biggest mistakes holding businesses back. They share no-fluff strategies to simplify your marketing, clarify your messaging, and boost your impact, particularly on LinkedIn.

Key Takeaways:

Clarity Over Cleverness: Why clear messaging always wins.
Stop Overcomplicating: Simplify your strategies for better results.
Consistency = Trust: How regular, reliable marketing builds credibility.

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Marketing Lessons Learned From Google Ads to Purchasing Email Lists.mp3

Tue, 25 Mar 2025 12:00:00 -0000

In this episode, Mark Harbeke and Kristi Mitchell share their combined expertise on building strategic marketing systems that drive consistent growth. They dive into how small and mid-sized businesses can leverage data, content strategy, and marketing automation to increase their impact. Together, they offer practical tips on aligning marketing with sales goals, measuring the right metrics, and balancing content creation with distribution strategies.

Key Takeaways:

✅ The role of fractional CMOs in scaling businesses effectively.

✅ Creating marketing systems that generate sustainable leads.

✅ Aligning marketing efforts with sales objectives for maximum ROI.

✅ Using data-driven insights to optimize campaigns.

✅ Striking the right balance between content creation and distribution.

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Navigating Uncertainty with Authentic Marketing Strategies.mp3

Tue, 18 Mar 2025 12:00:00 -0000

In this solo episode of Unfudge Your Marketing, host Kristi Mitchell dives into the challenges of marketing in uncertain times. With 2025 kicking off amid political and economic instability, Kristi shares insights from recent conversations with business owners who are struggling to navigate these complexities.

Topics include:

✅ How to communicate with clients feeling uncertain about the future

✅ Leveraging third-party resources to stay relevant without the pressure

✅ When to pivot your marketing strategy vs. sticking to your plan

✅ The power of being a trusted resource and thought leader during chaotic times

Kristi encourages business owners to assess whether they are truly meeting their audience where they are—or simply following the easy path. Marketing is messy, but building real relationships is what makes the difference.

👉 Have thoughts on this episode? Connect with Kristi on LinkedIn or via email at kristi@kristimitchell.com.

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

From Marketing Frustration to Clarity Finding the Right Support.mp3

Tue, 11 Mar 2025 12:00:00 -0000

In this episode, host Kristi Mitchell talks with Hayden Orme, founder of Handled by Hayden and Company. Hayden shares her extensive leadership experience and insights into maintaining authenticity in marketing. Her journey includes rebranding and finding the right support, emphasizing the importance of aligning marketing efforts with core values to stand out in the market. The discussion highlights the need to trust one's instincts and the significance of timing in business decisions. Key takeaways include staying true to your values and making decisions that resonate with personal and professional goals. For more resources and insights, connect with Hayden at handledbyhayden.co.

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Discovering the Power of Iteration in Failed Marketing Campaigns.mp3

Tue, 04 Mar 2025 13:53:00 -0000

In this episode, host Kristi Mitchell welcomes Bryan McDonald to discuss the nuances of marketing strategy and the importance of realistic expectations. Bryan, known for his expertise in sales and helping businesses reach their revenue goals, shares a candid story about the pitfalls of using Facebook ads when his audience wasn’t there. He emphasizes that not all leads are created equal and highlights the necessity of identifying where prospects genuinely engage.

Key takeaways include the value of hiring someone who can iterate and improve a strategy over several months and focusing on prospects rather than following the crowd. Bryan advises trusting experts who test and refine processes—and cautions against quick-fix promises. Connect with Bryan at mcdonaldbryan.com for more insights into authentic sales approaches.

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Mastering Marketing: Overcoming Fear, Building Trust, and Communicating Effectively.mp3

Tue, 25 Feb 2025 20:24:00 -0000

In this episode, host Kristi Mitchell welcomes Selena and Anna to discuss common marketing mishaps and the importance of building trust and authenticity in business strategies. As dynamic entrepreneurs and co-founders of a business partnership born out of collaboration and support for fellow entrepreneurs, Selena and Anna emphasize the significance of overcoming fear of new strategies while trusting marketing experts. They advocate for patience in marketing efforts, stressing the need for multiple touch points to truly engage audiences.

The duo highlights the importance of clear communication, cautioning against using overly unique language that might confuse potential clients. They emphasize that marketing should be fun and stress the need for adaptability and open-mindedness in trying new tactics. To connect with Selena and Anna, visit their website at annaandselena.com or find them on LinkedIn.

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Lessons from a Marketing Loss Building Successful Partnerships.mp3

Tue, 18 Feb 2025 13:32:00 -0000

In this episode, Kristi Mitchell engages with Chanelle Yarber, CEO of Bright Girl Media, in a candid discussion about the iterative nature of marketing and maintaining authenticity. Chanelle shares her personal journey with hiring an outside marketing agency and underscores the significance of staying true to her brand while understanding her audience deeply.

She offers valuable advice on selecting the right marketing partners and cautions against promises that seem too good to be true. The key takeaway from the episode is the crucial need for authenticity in marketing, knowing your audience and resisting the temptation of quick fixes can pave the way for genuine success.

To connect with Chanelle Yarber, visit her on LinkedIn or check out her website at www.brightgirl.media.

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Beyond Company Posts The Power of Personal Content in B2B Marketing.mp3

Tue, 11 Feb 2025 17:23:00 -0000

In this episode, Kristi Mitchell sits down with Jared Gibson, co-founder of Outworks, to discuss the importance of prioritizing personal branding and creating impactful LinkedIn content. Jared shares his journey from occasional LinkedIn poster to a strategic content creator and highlights how consistent, founder-led content can differentiate businesses in highly competitive SaaS and professional services sectors.

Jared provides practical advice on overcoming discomfort and making content creation a priority, helping businesses to build trust and remain top-of-mind with potential clients. Kristi and Jared also discuss the challenges many business owners face, including not prioritizing marketing strategies and the importance of authentic storytelling.

Key insights from this episode:

The power of LinkedIn for B2B businesses and the need for founder-led content.
Overcoming the initial discomfort to establish a consistent content strategy.
Transforming personal experiences and stories into content that resonates and inspires.
Creating a content culture within organizations to enhance both marketing success and recruiting efforts.

Takeaways:

Begin incorporating personal insights and experiences in your content to build stronger connections.
Prioritize content creation as a core business activity to drive long-term success.
Embrace discomfort and remain consistent to see transformative results over time.

Connect with Jared Gibson on LinkedIn or via email at jared@outworks.io

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Opening Up Creative Boundaries in Marketing to Produce the Best Results

Tue, 04 Feb 2025 13:42:00 -0000

In this episode, Kristi is joined by Jill Peterson, founder, and chief growth strategist, for a candid conversation about marketing missteps and the valuable lessons learned along the way. Jill shares her journey of evolving the visual brand of her business, addressing the challenges and growth that came from stepping outside her comfort zone.

Key Topics Discussed:

The importance of recognizing one's core strengths and seeking expertise for areas where improvement is needed.
Jill's experience of revamping her visual brand, highlighting the significance of openness and the impact it has on creativity.
The process of selecting a marketing provider that aligns with your company's vision and cultural fit.
Communicating effectively with marketing partners to foster collaboration and superior results.
How growth often occurs when stepping outside familiar boundaries and embracing new challenges.

Jill Peterson is the founder and chief growth strategist known for her transformative leadership across several domains, including marketing, strategic planning, and client management. Her ability to drive impressive growth and streamline operations makes her insights on creative branding and company development invaluable.

Website: Find Your Clover

Tune In to Learn:

How to let go and allow experts to shine in their roles.
The significance of keeping an open mind and its role in business growth.
Tips on navigating the visual branding process, especially for new businesses or rebranding efforts.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Marketing Language Mistakes to Avoid With Lori Sussle Bonanni

Tue, 28 Jan 2025 13:00:00 -0000

In this episode, host Kristi Mitchell chats with Lori Sussle Bonanni, founder of Elssus communications consultancy, about common marketing language mistakes and how to communicate more effectively.

Key takeaways include:

Write like you talk: Keep language natural and conversational rather than using corporate jargon
Remove unnecessary filler words and be concise
Avoid false urgency in marketing messages - be genuine about limited-time offers
Pay attention to grammar and proofreading, even when using AI tools
Consider tone and writing style as part of brand standards
Be mindful of outdated or potentially offensive language
Focus on ensuring your intended message reaches your intended audience

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Challenges with Google Ads With Darleen Priday

Tue, 21 Jan 2025 21:06:00 -0000

In this episode, host Kristi Mitchell talks with Darleen Priday, Director of Business Development for Peachtree VA and founder of DP Consults, about marketing mistakes and lessons learned.

Key topics include:

The challenges of transitioning from referral-based business to strategic marketing
The relationship between sales and marketing functions
Learning from a DIY Google Ads experience gone wrong
The importance of having solid organic marketing foundations before investing in paid advertising
Why clarity in messaging and target audience is crucial
The value of working with experts rather than trying to do everything yourself
Why consistent execution over time (3+ months) matters in marketing
The benefits of getting outside perspective on your marketing and business strategy

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Building a Strategic Marketing Foundation for Sustainable Growth

Tue, 14 Jan 2025 13:28:00 -0000

In this solo episode, host Kristi Mitchell delves into the importance of having a strategic marketing plan in place before diving into specific marketing execution tactics. Kristi highlights the pitfalls of jumping straight to getting a new website or hiring a social media manager without a comprehensive marketing strategy.

She introduces the concept of the marketing funnel, emphasizing the need to address four key stages: Attract, Convert, Nurture, and Close.

This episode is packed with actionable advice for service-based business owners who have relied on referrals and word-of-mouth but are now looking to take their business to the next level with a more strategic approach to marketing.

Whether you're reflecting on the past year's successes and challenges or planning for growth in the coming year, Kristi's insights will help you build a solid marketing foundation to generate sustainable and consistent leads.

Key Takeaways:

The importance of starting with a strategic marketing plan.
Understanding the four stages of the marketing funnel.
Why piecemeal marketing tactics often fail to deliver expected results.
The benefits of investing in organic marketing foundations like SEO, email marketing, and lead magnets.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

The Secret to Marketing Success: Consistency and Patience

Tue, 07 Jan 2025 19:28:00 -0000

In this episode, Kristi is joined by special guest Laura Wright, where they unravel the "magic secret" to successful marketing: consistency. Tune in as Laura shares a compelling story of a client who achieved remarkable results by sticking to a steady marketing strategy, ultimately gaining 21 new clients and generating $275,000 in revenue.

The conversation dives into the balancing act between consistency and ongoing evaluation to refine marketing efforts effectively. Kristi and Laura emphasize the value of making small adjustments while maintaining overall consistency, drawing on Laura's analogy of holding a magnifying glass to catch smoke.

Listeners will hear how consistent marketing, even when it seems ineffective, can keep businesses visible to potential clients who may engage later. Laura discusses the phenomenon of "lurkers" and the importance of planting seeds that will mature over time.

The episode touches on the need for a "purposeful pause" to reevaluate marketing strategies, advocating for quality over quantity in activities. Laura and Kristi also explore the significance of having a clear strategy and understanding your ideal clients before plunging into extensive marketing efforts.

This episode is packed with practical advice, including a unique approach to focusing on why a strategy works instead of if it is working, fostering a positive outlook on business efforts. Laura wraps up by talking about her free book "No Woman Down," available on her website, which offers exercises aimed at boosting business growth.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Building Beyond Referrals: Amy Foley's Journey to Diversified Marketing

Tue, 31 Dec 2024 17:17:00 -0000

In this episode, Kristi sits down with Amy Foley, co-founder of Inbound Back Office, to discuss the importance of diversifying marketing strategies beyond referrals. Amy shares her entrepreneurial journey, revealing the challenges she faced when her business, originally built on referrals, began to see a decline. Together, they explore the lessons learned, strategies for implementing effective marketing plans, and the significance of proactive marketing.

Key Takeaways:

The danger of relying solely on referrals for long-term business sustainability.
The benefits of diversifying marketing strategies to include multiple avenues of lead generation.
Insights on the balance between focusing on a few effective marketing tactics and avoiding spreading oneself too thin.
The role of a marketing consultant vs. an agency and how each can provide unique advantages.
Practical advice for business owners on implementing consistent marketing efforts before they become a necessity.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Lesson Learned: The Challenges Of Working With Service Providers

Tue, 24 Dec 2024 15:49:00 -0000

In this episode, host Kristi Mitchell and guest Amanda Lockhart Davis, founder of Jax Consulting Services, delve into the challenges and lessons learned from their experiences with marketing service providers. Kristi underscores the critical role of effective communication between companies and clients, sharing her own struggles with a service contract plagued by poor communication and inexperienced staffing. Amanda recounts her journey from corporate life to launching her consulting firm, including the difficulties faced with a marketing firm that initially showed promise but ultimately underperformed.

Listeners will gain insights on important questions to ask when evaluating potential service providers, such as inquiring about the success rate of individuals, operational capacity, and the opportunity to meet the actual team rather than just sales representatives. The episode also highlights the importance of trust, word-of-mouth recommendations, and learning from real-life experiences. Additionally, Kristi advises on performing personal research and challenging marketing providers with unconventional questions to ensure they can meet unique business needs.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Mastering LinkedIn for Genuine Engagement and Sales Success with Bob Woods

Tue, 17 Dec 2024 15:58:00 -0000

In this episode, Kristi dives deep into leveraging LinkedIn for effective marketing and sales with guest expert Bob Woods. Discover how to follow and engage with the right influencers, create value-driven content, and shift from industry jargon to addressing real customer pain points. Bob and Kristi share actionable insights on using LinkedIn polls, framing content for meaningful engagement, and targeting the ideal client profiles (ICPs) to drive offline conversations and potential sales.

Key Points:

Importance of genuine engagement and adding value through insightful comments.
Strategies for becoming a thought leader by demonstrating rather than telling.
How to use LinkedIn polls for market research and initiating conversations.
Challenges of internal post engagements and tips for targeting the right audience.
Essential mindset shift to focus on helping rather than self-promoting.
Advice on following and emulating influencers your potential clients follow.
Discussion on micro-influencing and targeting specific niches effectively.
Connecting with Bob Woods on LinkedIn and accessing his free eBook, "Thought Leaders Original Content Checklist" [link included in show notes].

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Aligning Marketing with Personal Values: Dr. Carrie Graham

Tue, 10 Dec 2024 15:15:00 -0000

In this episode, host Kristi Mitchell dives deep into the challenges and triumphs of creating a marketing strategy that resonates with personal values. Joined by Dr. Carrie Graham, an expert in adult and workplace learning with over 25 years of experience, the discussion addresses the emotional and intellectual struggles business owners face in adopting marketing practices.

Despite her discomfort with marketing due to a lack of formal training, Dr. Graham highlights the necessity of implementing a consistent strategy for business growth. This episode explores the journey from relying solely on word-of-mouth referrals to adopting proactive marketing tactics. Kristi and Dr. Graham also touch on the importance of flexibility, personal comfort, and authenticity in marketing strategies.

Listeners can expect to gain valuable insights into:

The importance of a well-defined marketing strategy for sustainable business growth.
The challenges of adopting conventional marketing tactics that don't align with personal values.
The need for self-reflection to understand personal barriers in marketing.
The benefits of working with collaborative service providers.
How unique marketing strategies can honor the individuality of a business.

To learn more about Dr. Carrie Graham's work and resources, visit her website at dr.carriegraham.com. Don't forget to subscribe, share, and review the podcast to support and continue learning valuable marketing insights!

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

AI and Freelancers: Navigating Emerging Marketing Trends

Tue, 03 Dec 2024 15:14:00 -0000

Welcome to Episode 21 of "Unfudge Your Marketing" with your host, Kristi Mitchell! In this solo episode, Kristi delves into current marketing trends and makes some insightful predictions for the future. Inspired by recent conversations with college students and their inquiries about the evolving landscape of marketing, Kristi shares her perspective on the role of AI and the shift towards using freelancers and contractors.

Current Trends:
Kristi discusses the noticeable trend of businesses adopting AI for content creation. She highlights the pitfalls of AI-generated content often lacking authenticity and personality.
Personal Approach:
Kristi introduces her approach to integrating AI without losing the essence of authentic content. She explains how she utilizes tools like CastMagic to repurpose her own content efficiently while maintaining her unique voice.

Emerging Trend:
Kristi touches on the growing popularity of small businesses leveraging freelancers or contractors for specialized marketing tasks. This approach offers cost benefits and the ability to access specific skills without the overhead of full-time employees.
Pioneering the Shift:
Kristi predicts a future where more businesses might move away from traditional marketing agencies in favor of specialized freelancers and strategic partners.

Challenges with Agencies:
Kristi shares insights from business owners who feel underserved by large marketing agencies. Common grievances include lack of personalized attention and one-size-fits-all strategies.
Future Outlook:
Kristi believes that the demand for more personalized and adaptable marketing solutions might challenge the traditional agency model.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

The Hidden Costs of Skipping Marketing Strategy

Tue, 26 Nov 2024 13:56:00 -0000

In this episode of Unfudge Your Marketing, Kristi Mitchell welcomes Jen Goldman, a business transformist with over 30 years of experience, to discuss the critical importance of having a strategic marketing plan. Jen shares her own journey and the costly mistakes she encountered by not revisiting her marketing strategy after a rebrand. They delve into the nuances of finding the right copywriters, the importance of data in evaluating marketing efforts, and the ongoing nature of marketing strategy.

Key Takeaways:

Initial Strategy is Crucial:

Investing time and resources upfront in a strategic marketing plan can prevent costly mistakes down the line.

Revisit and Revise:

Regularly revisit your marketing strategies to ensure they align with your business’s current state and market trends.

Finding the Right Team:

Tips on choosing copywriters and other marketing experts, emphasizing the need for good communication, use of data, and specialized skills.

Marketing as an Ongoing Process:

Marketing is not a “set it and forget it” task; it requires constant tweaking and attention.

Utilizing Tools and Metrics:

The importance of using tools and metrics to track the effectiveness of your marketing activities.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Navigating Marketing Missteps: A Journey from Ready, Fire, Aim to Strategic Success

Tue, 19 Nov 2024 13:00:00 -0000

In this episode, Kristi Mitchell welcomes Ray Trevino, a devoted entrepreneur and Chief Happiness Officer for Pioneer Texas LLC. Ray shares his journey of navigating marketing challenges, including hiring contractors and the importance of aligning marketing strategies with a company's mission and vision. Discover valuable lessons on vetting marketing providers, the necessity of a strategic plan, and how foundational clarity can drive business success.

Key Takeaways:

The importance of ensuring marketing contractors understand your business.
The significance of checking the background and portfolio of potential marketing providers.
The need for a comprehensive strategic plan to guide marketing efforts.
The risks of launching marketing efforts without a strong strategy in place.
The role of mission, vision, and values in shaping effective marketing content.
Insights on evolving marketing strategies as businesses grow and change.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Navigating Website Woes - Lessons Learned from Choosing the Wrong Provider

Tue, 12 Nov 2024 13:48:00 -0000

In this episode of "Unfudge Your Marketing," host Kristi Mitchell sits down with attorney Nicole Oden to discuss the challenges and lessons learned from Nicole's past marketing experiences, specifically around managing her website. Nicole shares her journey from DIY efforts to outsourcing, the pitfalls encountered, and the critical importance of asking the right questions and setting up detailed Standard Operating Procedures (SOPs). Listen in to discover how Nicole navigated the complexities of managing a WordPress site, the importance of having a clear contract, and how data-driven decision-making has helped her business grow.

Takeaways:

Trial Projects:

Test new providers with a small project first to evaluate their capabilities and fit.

Ask Specific Questions:

Ensure potential hires have experience with your specific technologies and needs.

Referrals and Vetting:

Be discerning about where your referrals come from and conduct independent vetting.

Contracts Matter:

Always have a clear written contract in place with termination provisions.

Implement SOPs:

Document your processes to streamline onboarding and improve operational efficiency.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Podcast Marketing Mastery - Insights on Authentic Engagement and Consistency

Tue, 05 Nov 2024 13:39:00 -0000

In this episode of Unfudge Your Marketing, host Kristi Mitchell sits down with Andrew Stout, the host of the HR podcast Let's Be Diverse. Andrew shares his insights on the challenges and misconceptions of starting a podcast, emphasizing the importance of persistence, rapport building, and passion-driven content. The conversation delves into effective podcast marketing strategies, and Kristi provides her perspective on using podcasts within a marketing funnel framework. Tune in to learn valuable lessons on sustaining and promoting a successful podcast.

Key Takeaways:

Persistence and Asking:
Andrew emphasizes the importance of not being afraid to hear "no" and continuing to ask for opportunities, as persistence can lead to eventual "yes" responses.
Challenges of Starting a Podcast:
Both Kristi and Andrew discuss how starting a podcast is not easy and requires a lot of dedication and consistent effort.
Passion and Purpose:
Andrew advises that having a clear passion and purpose is crucial for starting and maintaining a successful podcast, as this energy helps sustain long-term efforts.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Unpacking Vanity Metrics - Real Insights Over Numbers With Bev Feldman

Tue, 29 Oct 2024 12:09:00 -0000

In this episode, Kristi Mitchell and Bev Feldman delve into the intricacies of email marketing, focusing on qualitative data, engagement, and the importance of understanding how audiences interact with email content. They touch on the challenges of tracking email replies with platforms like Convertkit and Mailerlite, and emphasize the value of qualitative data from responses. They discuss the importance of monitoring metrics like spam complaints, open rates, and unsubscribe rates in context, alongside adapting strategies to individual and audience needs. Bev also shares insights on maintaining engagement through a strong initial relationship and an effective welcome sequence.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Navigating Marketing Challenges: The Power Of Market Research & Timing

Tue, 22 Oct 2024 15:04:00 -0000

The Importance of Market Research: Carol emphasizes the need for thorough research and understanding your audience's needs before launching any offer. She shares a personal story of launching a retreat at the wrong time and the valuable lessons learned.
Client Avatars Matter: Christy and Carol discuss the importance of developing clear client avatars to shape your marketing efforts. Knowing your audience’s goals and challenges helps craft content that resonates.
Timing is Everything: From marketing to leadership development, the timing of your offer is crucial. Carol learned that launching during busy seasons (like fall for parents) or slower times (like summer) can affect success.
Building Relationships through Conversations: Carol highlights how engaging with clients outside of sales moments fosters trust and builds stronger relationships. She explains how she involves her clients in product development, gaining valuable insights without pressuring them into a sale.

Actionable Tips:

Interview Your Audience: Before developing a new product or service, ask your potential clients directly what they need and what would make your offer a "no-brainer" for them.
Leverage Relationships: Use your existing client network to gather insights and generate referrals.
Be Transparent: Be upfront about what you're offering, including time commitments, costs, and expected results. This builds trust and ensures your clients are fully informed.

Connect with Carol Stizza:

LinkedIn: Carol Stizza
Website: Relevant Insight

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Navigating Marketing for VR and Architectural Design with Phil Oloo.mp3

Tue, 15 Oct 2024 12:37:00 -0000

In this episod, Kristi talks with Phil Oloo, the founder of Spatialists LLC. Phil shares his journey from Kenya to the United States, his career in architectural design and virtual reality, and his unique marketing experiences. The episode highlights the importance of establishing a strong brand, the challenges of social media marketing in the B2B space, and the value of building lasting relationships.

Connect with Phil Oloo:

Website:
Spatialists LLC

LinkedIn:
Phil Oloo

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

From Burnout to Brilliant Results - Savvy Strategies From Keith Allen Johns.mp3

Tue, 08 Oct 2024 14:19:00 -0000

In this episode, Kristi Mitchell chats with Keith Allen Johns about the ups and downs of marketing for service-based businesses and how to avoid common pitfalls. Keith shares his personal experiences and lessons learned from his marketing journey and offers practical advice on how to leverage powerful mindsets, tactics, and strategies.

Key Takeaways:

Understand your business model and align your marketing strategy with it.
Do not rely solely on spending money to solve marketing issues; active management and engagement are crucial.
Foster collaborative relationships with marketing providers and ensure they are adaptable to your business needs.
Focus on mastering one marketing channel at a time to avoid spreading yourself too thin.
Be mindful of the products you choose to sell and their associated marketing requirements.
YouTube offers evergreen potential, and its content can yield results for a long time compared to other social platforms.

Connect with Keith Allen Johns:

LinkedIn:
Keith Allen Johns
Email: keith@keithallenjohns.com

Connect with Kristi Mitchell:

Tune in to future episodes of "Unfudge Your Marketing" for more insights and strategies to help you scale your service-based business!

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

The Solo Business Owner's Journey - From Marketing Mishaps to Mastery.mp3

Tue, 01 Oct 2024 14:29:00 -0000

In this episode, Kristi Mitchell chats with Kristen Tagliamonte, a seasoned HR leader turned career transitions coach, about the missteps and lessons learned in marketing her services. Kristen shares her journey from corporate HR to launching her own coaching business, the challenges she faced, and how she navigated these to ultimately find a marketing strategy that works for her.

Key Takeaways:

Marketing isn't intuitive for everyone
: Even with extensive professional experience, marketing can be challenging.
Try new things
: Expanding your understanding and capabilities through new tools and approaches can open new opportunities.
Consistency and visibility
: More consistent social media presence and marketing emails can increase visibility.
Collaboration and accountability
: Working with marketing experts and being part of groups can bring structure and strategy.
Resilience is key
: It’s okay to stumble. Learning from failures can lead to better approaches.

Kristen’s journey emphasizes the importance of persistence, learning, and adapting in order to find marketing strategies that truly resonate with one’s business and target audience. Whether you're a new business owner or seasoned entrepreneur, there's always room to refine your marketing approach to drive better results.

Subscribe and leave a review! If you enjoyed this episode, make sure to subscribe and leave a review. Your feedback helps us improve and reach more business owners like you.

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Simplifying HR and Marketing - Mindy Flanigan's Journey.mp3

Fri, 27 Sep 2024 14:20:00 -0000

Mindy Flanigan shares her journey as an HR consultant, discussing the challenges of navigating website development, SEO, and marketing strategy. The conversation touches on the importance of recognizing one's limitations as a business owner, placing the right people in the right positions, and making data-driven decisions. Kristi and Mindy also explore the significance of foundational clarity in business and the value of an outsider's perspective in identifying missed opportunities.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Networking Mistakes that Cost You Clients - Jason Henderberg.mp3

Tue, 24 Sep 2024 19:49:00 -0000

In this episode, marketing strategist Kristi Mitchell and organizational specialist Jason Henderberg discuss the importance of effective networking for business owners. They share valuable tips on how to present yourself and your business in a compelling way at networking events. Jason highlights the need to tailor your message to resonate with your target audience and shares his strategy for following up with new contacts after an event. The conversation also covers the role of email marketing in nurturing relationships and the long-term benefits of consistently creating valuable content to build your brand.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

From Outsourcing Flops to In-House Success.mp3

Fri, 20 Sep 2024 11:47:00 -0000

In this episode, Kristi Mitchell chats with Theresa Intag about her past experiences with outsourcing social media marketing. They discuss the challenges Theresa faced, including generic content, lack of brand customization, and the need for constant involvement. Theresa shares how she ultimately decided to bring social media management in-house for better control and consistency. The conversation also touches on the importance of humanizing a brand through personal stories and people-centric content to build genuine connections with the audience.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Why Just One Marketing Tactic Won't Cut It - A Robust Strategy.mp3

Tue, 17 Sep 2024 12:44:00 -0000

Explore key aspects of strategic marketing with Kristi Mitchell as she highlights common missteps business owners make. Learn about the importance of building a comprehensive marketing strategy, focusing on the marketing funnel framework, including stages like attract, convert, nurture, and close. Get practical tips for creating effective email campaigns, leveraging social media, and optimizing your lead generation efforts. Gain valuable insights to elevate your marketing and drive better results for your business.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Beyond Social Media: Karen Laos on Diversifying Your Marketing Efforts.mp3

Fri, 13 Sep 2024 12:29:00 -0000

Kristi and Karen Laos delve into the significance of personal presence in marketing, sharing experiences like being recognized for consistent LinkedIn posts and exploring the struggles of business owners in balancing delegation with staying involved in decision-making. They discuss the importance of strategic marketing aligned with the target audience, diversifying efforts, and the value of trusting one's gut in business decisions. Discover how Karen’s journey from her summit success to Instagram account hacking underscores the necessity of nurturing a strong, organic foundation in marketing.

00:00 Thrives in in-person events, energized by connections.

04:54 Stretch outside comfort zone, make strong impression.

08:10 Consistency in posting leads to recognition.

13:09 Informed action and self-awareness enhance decision-making.

16:00 Embracing the present leads to growth.

19:45 Balancing success and financial responsibility, making sacrifices.

21:13 Challenging conversations led to strategic business model.

25:57 Diversify effort, focus on essential business tasks.

29:53 Marketing tips, trust your instincts, free PDF.

30:35 Connect with emotions and body for grounding.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Small Business Marketing Woes - Lessons from a Wealth Management Pro.mp3

Tue, 10 Sep 2024 11:49:00 -0000

In this episode of "Unfudge Your Marketing," host Kristi Mitchell speaks with guest Melissa Vanderhoof about the challenges and triumphs of small business marketing within a family-owned financial services firm. The discussion highlights Melissa's transition from healthcare to finance, the hurdles of DIY marketing, and the importance of finding a trusted marketing partner. Key themes include tailored content, brand authenticity, and the value of expert guidance in achieving marketing success. Join us as Melissa shares valuable lessons learned and practical advice for business owners looking to elevate their marketing strategy.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Overcoming Social Media Overwhelm - Lessons from Melissa Davis.mp3

Tue, 13 Aug 2024 13:00:00 -0000

In this episode of "Unfudge Your Marketing," guest Melissa Davis delves into her experiences with social media and working with agencies. Key themes include the importance of authenticity, the necessity of foundational clarity, and the challenge of finding the right balance between getting external help and maintaining one's unique voice. Melissa reflects on her journey from feeling overwhelmed by social media to understanding the crucial role of strategic planning and clear communication. Tune in to gain insights on simplifying marketing plans and creating content that truly resonates with your audience.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

The Journey to Finding Your Ideal Client Avatar with Dr. Jamaal Johnston.mp3

Tue, 06 Aug 2024 13:00:00 -0000

In this episode, Dr. Jamaal Johnston shares his journey from starting a security business 20 years ago to becoming a leading expert in leadership development. Key themes include:

1. The importance of identifying and targeting a specific audience in business.

2. The value of client avatars and buyer personas in honing marketing strategies.

3. The critical role of assembling an "A-team" of professionals, including marketers, to support business growth.

4. The evolving process of recognizing when to seek expert help to elevate a business.

5. Practical insights on refining marketing approaches and learning from past mistakes.

Join us as we delve into these essential lessons for business owners and entrepreneurs aiming to improve their marketing effectiveness.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Avoid Marketing Pitfalls - Expert Tips With Melissa Henry.mp3

Tue, 30 Jul 2024 13:00:00 -0000

In this episode of "Unf＊dge Your Marketing," join Kristi Mitchell and Melissa Henry as they delve into the importance of authenticity in branding. Melissa shares her journey from shedding her corporate CPA persona to creating a genuine brand that resonates with core values. They discuss the significance of foundational brand strategy, the pitfalls of unrealistic marketing promises, and the necessity for business owners to actively engage in their marketing efforts. Tune in for insights on refining your brand and making impactful, strategic decisions for lasting business growth.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

From Facebook Flop to LinkedIn Success: Maria Kast's Marketing Journey

Tue, 23 Jul 2024 12:33:00 -0000

In this episode, Kristi Mitchell sits down with Maria Kast, a three-time business owner and executive coach, to dive deep into the challenges and lessons learned from investing in Facebook ads and eventually finding success with LinkedIn advertising. Maria shares her journey of navigating advertising strategies, trusting her intuition, and making data-driven decisions to locate her ideal audience.

Kristi and Maria discuss:

Maria's Journey with Facebook Ads

Shifting Focus to LinkedIn

Consultants and Strategy:

Future Plans

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

From Referrals to Strategic Growth: Unf*dging Marketing with Erika Andersen

Tue, 16 Jul 2024 13:20:00 -0000

Welcome to the inaugural episode of "Unf＊dge Your Marketing," hosted by marketing consultant and strategist Kristi Mitchell. Join Kristi as she chats with Erika Andersen, founding partner of Proteus, about the critical lessons learned from marketing missteps and mishaps. Key themes include the importance of strategic marketing plans, understanding and maintaining brand voice, and what to look for when hiring a marketing agency. Whether you're relying on word-of-mouth or ready to elevate your marketing strategy, this episode offers valuable insights to help you avoid common pitfalls and successfully grow your business.

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com