Tiny Giants

https://www.facebook.com/profile.php?id=100089058126325

https://www.youtube.com/channel/UC0ssjBuBiQjG9PHRgq4Fu6A

This episode was hosted by T. Adeola of STEM Whisperers.

If you have any questions, please feel free to email t@tinygiants.tech

Connect with the host:

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https://www.linkedin.com/learning/print-production-folding

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Part-time by Choice with Trish Witkowski

Tue, 05 Mar 2024 05:00:00 -0000

In this episode of Tiny Giants, host T. Adela interviews Trish Witkowski, president of FoldFactory.com and host of the popular YouTube series, "60 Second Super Cool Fold of the Week." Trish shares her journey from a side gig to becoming a leading expert in folded print and direct mail samples. She discusses the power of print and digital marketing, and how she helps designers, marketers, and graphic art industry organizations understand its impact. Tune in to learn more about Trish's entrepreneurial journey and the importance of careers over celebrities in the creator economy.

[00:01:15] Side gig turned successful venture.

[00:04:22] Folding brochures as a project.

[00:09:23] Mastering platforms and sponsorship.

[00:12:06] Part-time vs full-time YouTubing.

[00:15:57-00:16:07] Hyper-focus on value.

[00:19:26] Niching and oversaturation.

[00:23:00] The value of versatile skills.

Resources Mentioned:

Connect with Trish:

https://www.linkedin.com/in/trishwitkowski/

https://foldfactory.com/

Follow Tiny Giants here:

https://www.facebook.com/profile.php?id=100089058126325

https://www.youtube.com/channel/UC0ssjBuBiQjG9PHRgq4Fu6A

This episode was hosted by T. Adeola of STEM Whisperers.

If you have any questions, please feel free to email t@tinygiants.tech

Connect with the host:

Sponsorship:

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NIL Deals for Student Athletes

Tue, 27 Feb 2024 11:00:00 -0000

Getting a full-ride scholarship to play ball for a D-1 school is a proven path to success and common aspiration for both children and their parents. However, like most things in the Creator Economy it’s taken to new heights. In this episode of Tiny Giants, host T. Adela discusses name image likeness, or NIL deals for student athletes.

Resources Mentioned:

Mario Armstrong episode: https://www.tinygiants.tech/from-free-to-fee/

Are student-athlete NIL deals a boon? https://abcnews.go.com/US/student-athlete-nil-deals-boon/story?id=98180299

Follow Tiny Giants here:

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https://www.youtube.com/channel/UC0ssjBuBiQjG9PHRgq4Fu6A

This episode was hosted by T. Adeola of STEM Whisperers.

If you have any questions, please feel free to email t@tinygiants.tech

Connect with the host:

Sponsorship:

Learn more about your ad choices.

Book: Beyond Buzzwords: Social Media, Mobile & Other Marketing Buzzwords Ain't the Half of It!

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Full-time Digital Nomad with Nora Dunn

Tue, 20 Feb 2024 05:00:00 -0000

In this episode of Tiny Giants, T. Adeola interviews Nora Dunn, also known as the Professional Hobo. Nora shares her journey of selling everything she owned, including her financial planning practice, to travel the world as a digital nomad. With over 75 countries under her belt, Nora combines her financial expertise with her travel experiences to teach others how to sustainably travel long-term. From surviving natural disasters to unexpected encounters with kangaroos, Nora's story is filled with adventure and inspiration. Join us as we delve into the world of remote work and the possibilities it offers for a fulfilling career and lifestyle.

[00:06:12] Hacking cultures and countries.

[00:08:09] Long-term travel and career change.

[00:12:09] Designing a lifestyle while traveling.

[00:15:31] Budget travel and vacation mindset.

[00:20:26] Digital nomad visas.

[00:23:16] Redefining how we live.

[00:26:55] Gen Z as content creators.

[00:31:21] Accidental niching in content creation.

[00:35:24] College, career, and creator readiness.

Resources Mentioned

Connect with Nora:

https://www.youtube.com/@NoraDunn

Theprofessionalhobo.com

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This episode was hosted by T. Adeola of STEM Whisperers.

If you have any questions, please feel free to email t@tinygiants.tech

Connect with the host:

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https://governor.ohio.gov/media/news-and-media/governor-dewine-lt-governor-husted-release-statements-following-court-decision-that-temporarily-blocks-social-media-parental-notification-act

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Midwest 2024 Child Social Media Laws

Tue, 13 Feb 2024 11:00:00 -0000

In this episode of Tiny Giants, host T. Adela discusses two new laws in Ohio and Illinois designed to protect children; Ohio’s temporarily block Social Media Parental Notification Act and Illinois’ amended child labor law. While no legal advice was given, these laws are important developments in the digital legal landscape that are sure to be harbingers of more to come. Parents and children alike need to watch this space.

Resources Mentioned:

https://amp.cnn.com/cnn/2023/08/16/tech/kid-influencer-law/index.html

Follow Tiny Giants here:

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This episode was hosted by T. Adeola of STEM Whisperers.

If you have any questions, please feel free to email t@tinygiants.tech

Connect with the host:

Sponsorship:

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https://killerpodcasts.com/fruitloops-serial-killers-of-color

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Going Fruit Loops with Wendy Williams

Tue, 06 Feb 2024 05:00:00 -0000

In this episode of Tiny Giants, T. Adeola interviews Wendy Williams, co-host of the podcast "Fruit Loops: Serial Killers of Color." They discuss the often untold stories of true crimes committed by people of color and their victims. Wendy shares insights into the history, culture, and social environment that may have contributed to the evolution of these crimes. "Fruit Loops" has received recognition and awards for its unique perspective on true crime. Tune in to this fascinating conversation as they delve into the world of serial killers of color.

[00:00:25] Uncomfortable conversations about race.

[00:07:29] Haters and civil conversations.

[00:09:20] Lack of diversity in podcasting.

[00:11:55] Rising popularity of content creators.

[00:14:30] Pursuing dreams and trying new things.

[00:19:00] Staying connected and growing together.

For more from Killer Podcasts go to:

https://www.facebook.com/Fruitloopspod

Resource Mentioned:

https://www.crimecon.com/

https://www.blkpodfestival.com/

Follow Tiny Giants here:

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This episode was hosted by T. Adeola of STEM Whisperers.

If you have any questions, please feel free to email t@tinygiants.tech

Connect with the host:

https://twitter.com/AdantaAhanonu

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The Gift of Feedback

Thu, 11 May 2023 10:00:00 -0000

This week host T. Adeola talks with c-suite trailblazer Adanta Ahanonu. Adanta Ahanonu (she/her) is a nonprofit executive leader with expertise in program management at the intersection of workforce development and higher education and has a strong passion for helping others achieve their full potential. Currently, she serves as the Chief Program Officer at COOP Careers, a national nonprofit focused on overcoming underemployment for recent first-generation college grads through digital skills and peer connections. Prior to joining COOP, Adanta spent over six years at the national nonprofit, Year Up, and before then she worked in the private sector.

Adanta is an alumni fellow of the Surge Institute and UMass Boston's Emerging Leaders Program and is on the Board of Rivet School. Additionally, Adanta is a member of the National Coalition of 100 Black Women’s Oakland-Bay Area chapter and a member of the women’s network Chief. Adanta earned her BS in Business Administration from Boston University and her Master’s in Nonprofit Leadership from the University of Pennsylvania. She is also a dance enthusiast, spin devotee and dedicated to running a half marathon each year.

Connect with Adanta on Social Media:

https://www.linkedin.com/in/samalieadantaahanonu/

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This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech

Connect with the host:

https://marioarmstrong.com

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From FREE to Fee

Thu, 04 May 2023 10:00:00 -0000

This week on the podcast host T. Adeola speaks with Emmy Award Winner, Mario Armstrong. Mario Armstrong is a two-time Emmy Award Winner, Entrepreneur, Public Speaker, TV and Podcast Host. He teaches Creators & Entrepreneurs how to build their brand, monetize their passions and build profitable products and businesses. He’s the Creator and Host of the Emmy Award Winning Never Settle Show filmed at Nasdaq studios in Times Square. Mario is an NBC TODAY Show Contributor and appears regularly on NPR, Inside Edition & more.

He is a public speaker with Daymond John’s Shark Group’s Speaking Division. His new podcast “Parents Making Profits” is available on all podcast platforms. Mario’s latest venture is the Never Settle Academy, which provides creators and entrepreneurs the blueprint to closing sales and getting paid brand sponsorships.

For more from Mario, go to:

Connect with Mario on Social Media:

https://twitter.com/marioarmstrong

https://www.instagram.com/marioarmstrong/

https://www.facebook.com/OfficialMarioArmstrong

https://www.youtube.com/@NeverSettleNetwork

https://www.linkedin.com/in/marioarmstrong/

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This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech

Connect with the host:

https://sosaniagency.com/

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Scoring the Right P.I.I.C.

Thu, 27 Apr 2023 10:00:00 -0000

This week on the podcast host T. Adeola talks with K-pop influencer turned agency owner and Creator Economy Evangelist, Tinashe Chaponda. Formerly a YouTuber, Chaponda grew his channels to over 25k subscribers at 30 million channel views and worked with brands from Plato's Closet and Coco International. Afterward, Tinashe started Sosani Studios, a creative ad agency that focused on top funnel and growth marketing campaigns for brands leveraging influencer and their social platforms.

Chaponda has led branded content series campaigns from Cash App America 48-State Tour, COMPA USA Tour with Warner Brothers & Dwayne the Rock Johnson, and continues to execute influencer campaigns for over 100+ brands.

Tinashe's mission is to continue building communities for brands, and influencers and create an impact within the creator economy.

For more from Tinashe, go to:

Connect with Tinashe on Social Media:

https://twitter.com/tinashechaponda

https://www.instagram.com/tinashe.chaponda/

https://www.linkedin.com/in/tinashechaponda/

https://tiktok.com/@tinashechaponda

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This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech

Connect with the host:

https://businessofstory.com/storytelling-podcast/

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Excel Through the Stories You Tell

Thu, 20 Apr 2023 10:00:00 -0000

Today host T. Adeola catches up with The World’s Most Industrious Storyteller, Park Howell. Having grown purpose-driven brands by as much as 600 percent; Park is a 35+ year veteran of the advertising industry and now consults, teaches, coaches and speak internationally to help business, sales and marketing leaders excel through the stories they tell.

He is the host of the popular weekly Business of Story podcast, which is ranked among the top 10% of downloaded podcasts in the world. Park published Brand Bewitchery in 2020 to help you use his proven Story Cycle System to craft spellbinding stories for your brand. In 2021, he co-authored The Narrative Gym for Business, a short 75-page guide on how to use the foundational narrative framework of the ABT (And, But, Therefore) to make you a more confident, compelling and persuasive communicator.

To listen to Park’s podcasts, go to:

For more from Park, go to:

https://businessofstory.com/

Connect with Park on Social Media:

https://twitter.com/ParkHowell

https://www.instagram.com/parkhowell/

https://www.linkedin.com/in/parkhowell/

https://www.facebook.com/groups/241027056262345/

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This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech

Connect with the host:

https://www.joepulizzi.com/podcasts/

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Tilt Towards Revenue

Thu, 13 Apr 2023 10:00:00 -0000

In today’s episode host T. Adeola talks multiple streams of income with the Godfather of Content Marketing, Joe Pulizzi. Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die.

Joe Pulizzi (he/him) is founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.

He has two weekly podcasts, the motivational Content Inc. podcast and the content news and analysis show This Old Marketing with Robert Rose.

To listen to Joe’s podcasts, go to:

For more from Joe, go to:

https://www.joepulizzi.com/

Connect with Joe on Social Media:

https://twitter.com/JoePulizzi

https://www.instagram.com/joepulizzi/

https://www.linkedin.com/in/joepulizzi/

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This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech.

Connect with the host:

https://clearcommunicationsolutions.com/podcast/

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The Power of Exposure

Thu, 06 Apr 2023 10:00:00 -0000

On today’s show host T. Adeola speaks with author, international trainer and fellow MPN host Monique Russell. Monique Russell is the global communications expert you want on your team. She teaches women leaders and teams how to have positive and productive relationships at home and work using Emotional Intelligence and Public Speaking.

Organizations like Amazon, Microsoft, Google, the Centers for Disease Control, Verizon, Intel, Equifax, and the world’s busiest airport, Atlanta Hartsfield Jackson International, trust Monique to guide them in implementing communication strategies that foster connection, community, creativity, and courage. You can too. Monique has 20 years of experience in the science of Communications and leads Clear Communication Solutions – an international training, coaching, and consulting firm that focuses on confidently communicating from the inside out. She is the author of the Ultimate Speaker's Guide and the book Intentional Motherhood: Who Said it Would Be Easy, and host of the Bridge to U podcast.

To listen to Bridge to U podcast, go to:

For more from Monique, go to:

https://moniquerussell.com/

Connect with Monique on Social Media:

https://www.instagram.com/clearcommunicationcoach/

https://www.youtube.com/channel/UCjZpmFziJHN9xkz7UlzJgAQ

https://www.facebook.com/clearcommunicationcoach/

https://www.linkedin.com/in/clearcommunicationcoach/

https://www.amazon.com/stores/author/B08SPK6RSB

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This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech

Connect with the host:

https://www.sitelogicmarketing.com/category/podcast/

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When NOT to Communicate

Thu, 23 Feb 2023 11:00:00 -0000

This week T. welcome author, international trainer and fellow MPN host Matt Bailey. In a world saturated with non-stop text, email and social media notifications, one of Matt’s more poignant insights, among many, is to learn when not to communicate. It’s not as counterintuitive as it may sound.

To listen to Endless Coffee Cup, go to:

For more from Matt, go to:

https://www.sitelogic.com/

Connect with Matt on Social Media:

https://twitter.com/sitelogic

https://www.linkedin.com/in/mattbaileysitelogic/

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This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech

Connect with the host:

https://www.tinygiants.tech/social-media-vs-social-networks/

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Branding Basics

Tue, 21 Feb 2023 11:00:00 -0000

Having differentiated between social networks and social media, this week T. Adeola tackles brand building basics. In an era of social media where everyone is a publisher/broadcaster, your success boils down to your ability to build a brand – period!

This episode will get you well on your way to doing just that. Enjoy the awesome.

Citations:

Social Media vs Social Networks

Branding | American Marketing Association

https://www.ama.org/topics/branding/

Content Inc by Joe Pulizzi

https://www.amazon.com/Content-Inc-Second-Content-First-Successful-ebook/dp/B08NTWNQFQ/

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This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech

Connect with the host:

https://carolinekay.co/podcast/

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Accelerating Belief into Big Opportunity

Thu, 16 Feb 2023 11:00:00 -0000

This week host T. Adeola talks with former c-level exec, entrepreneur, mental fitness trainer & fellow MPN podcaster Caroline Kay. Caroline Kay, founder of Vincita, empowers people to take giant leaps and fearlessly embrace their next big opportunity. Throughout her career, Caroline’s worked with innovative start-up’s and elite creative agencies to secure dream clients and deliver industry first brand and marketing campaigns.

Caroline decided to step out on her own in 2019, when she moved to Rome and founded her business Vincita: an accelerator to discover, design, and dominate brand new categories of business – that change the way we live and work.

Caroline is also the executive producer and hostess of a lighthearted business podcast, Snippets of Genius, each episode shares insights into how you can attract and cultivate success and it’s available now.

To listen to Snippets of Genius, go to:

For more from Caroline, go to:

https://carolinekay.co/

Connect with Caroline on Social Media:

https://twitter.com/carolinekayco

https://www.instagram.com/carolinekayco/

https://www.linkedin.com/in/carolinekayco/

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This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech

Connect with the host:

https://www.theatlantic.com/technology/archive/2022/11/twitter-facebook-social-media-decline/672074/

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Social Media vs Social Networks

Tue, 14 Feb 2023 11:00:00 -0000

This week we cover an article from The Atlantic by Ian Bogost that made the rounds in November of 2022 titled, The Age of Social Media Is Ending.

*Spoiler Alert* it’s not… But something the article does well is compare and contrast social media with social networks. While the terms are often used interchangeably today, they are in fact separate and distinct. That distinction is important for aspiring creator (and their parents) to understand.

Tuck in, this is going to be a good one!

Citations:

The Age of Social Media Is Ending

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This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech

Connect with the host:

https://www.kingbenny.co.uk

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Put Passion Over Profit

Thu, 09 Feb 2023 11:00:00 -0000

On any given media production, the Director is the most powerful person on set. So, while most people want to be in front of the camera – all the power is behind the camera. This week, host T. Adeola speaks with one such powerful person!

Ben Collins career his as a video director for advertising agencies and brands. He went on to be the founder of five businesses in the marketing, creative and tech industries.

He likes to talk about entrepreneurship, marketing and the gym (ish).

To learn more about Ben, go to:

Connect with Ben on Social Media:

https://twitter.com/TwinkleToesBen

https://www.linkedin.com/in/ben-collins-theking/

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https://www.instagram.com/tinygiantspodcast/

This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech

Connect with the host:

https://www.forbes.com/sites/emilybaker-white/2023/01/20/tiktoks-secret-heating-button-can-make-anyone-go-viral/

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Tiktok’s “Heating” Is Cherry Picking – And They Don’t Pay!

Tue, 07 Feb 2023 11:00:00 -0000

Turns out TikTok’s coveted algorithm isn’t as algorithmically driven as it would have us all believe. The truth is they can cherry-pick who goes viral by what it terms as “heating”. Needless to say, those in the #CreatorEconomy are upset about this.

I’ve said it before, but I find this over-fixation with TikTok weird… It doesn’t even pay Creators that much! How does it benefit you to go viral and still be broke? Yeah, I said it.

In addition to “heating”, TikTok is intentionally undercutting other digital ad platforms by charging unsustainably low CPMs. But that necessarily means they only pay Creators a fraction of what other platforms pay, because it only charges advertiser a fraction or what other platforms charge. Creators need to marinate on that.

TikTok is certainly no slouch and a force to be reckoned with. But I’ve observed a tendency to overstate things and an almost willful lack of context with regard to how it stacks up against its peers in the broader social media landscape. TikTok’s rise has been nothing short of meteoric; no denying that. But it still has a long way to go before it unseats the market leaders in several categories.

Tuck in, because there are no punches pulled in this episode.

Citations:

TikTok’s Secret ‘Heating’ Button Can Make Anyone Go Viral

TikTok ‘heating’ revelation suggests the platform isn’t as algorithmically driven as many thought

https://www.insiderintelligence.com/content/tiktok-heating-revelation-suggests-platform-isn-t-algorithmically-driven-many-thought

TikTok undercuts social media rivals with cheap ads in battle for growth

https://www.ft.com/content/2e62de44-7877-4ec3-8eec-68dd7788b9dc

YouTube For The Win

https://www.tinygiants.tech/youtube-for-the-win

Mario Armstrong IG Reel – Here’s What TikTok Pays

https://www.instagram.com/p/Cm2Bon-BKml/

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This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech

Connect with the host:

https://lindseygamble.com/

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Don’t Wait To Create

Thu, 02 Feb 2023 11:00:00 -0000

This week T. hosts Lindsey Gamble on Tiny Giants. Lindsey Gamble is the Associate Director of Influencer Innovation at Mavrck, an all-in-one influencer marketing platform. With years of experience working with top enterprise consumer brands on influencer marketing campaigns, Lindsey uses his deep understanding of the creator economy to help brands experiment and break into new trends in the creator economy.

In addition to his work at Mavrck, Lindsey also publishes a weekly newsletter, keeping readers up-to-date on the latest news, trends, and insights in the creator economy.

Lindsey's expertise has been recognized by several industry publications, with Business Insider naming him a rising star in the Creator Economy and LinkedIn naming him one of the Top Voices in the Creator Economy. His insights have also been featured in digital publications such as Vogue Business, AdWeek, The Drum, and Marketing Brew. When he's not working with clients, Lindsey also partners with brands like L.L. Bean, Every Man Jack, and Allagash Brewing on sponsored content as a creator.

To learn more about Lindsey, go to:

Connect with Lindsey on Social Media:

https://twitter.com/LindseyGamble_

https://www.instagram.com/lindseygamble_/

https://www.linkedin.com/in/lindsey-gamble/

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This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech

Connect with the host:

https://www.searchenginejournal.com/google-e-e-a-t-how-to-demonstrate-first-hand-experience/

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Overvaluing Experience Pt. 2

Tue, 31 Jan 2023 11:00:00 -0000

This week we continue our discussion on Google's recent update to their search rater guidelines on how a content creator's first-hand experience is evaluated.

In this episode, host T. Adeola further unpacks a recent Search Engine Journal article that covered how Google is upgrading the concept of E-A-T with an additional ‘E’ for experience. He also lays bare the giant, non-obvious trap most entrepreneurs fall into as it pertains to experience.

You don’t want to miss these insights.

Part 1: https://www.tinygiants.tech/overvaluing-experience-pt-1/

Citations:

Google E-E-A-T: How To Demonstrate First-Hand Experience

Cognitive Load Theory (John Sweller)

https://www.instructionaldesign.org/theories/cognitive-load/

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This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech

Connect with the host:

https://www.brickroseexchange.org/

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Seek Impact Before Tech

Thu, 26 Jan 2023 11:00:00 -0000

This week T. is joined by Pulitzer Prize winner Bianca J. Jackson. Bianca J. Jackson is an award-winning entrepreneur and creative experience officer (CEO) of BrickRose Exchange where she creates multi-sensory events and experiences in the physical world and in the Metaverse (think SIMS and Roblox). Thus far the events have impacted 5,000 people around the globe in such places as Kenya, Nigeria, and South Africa. With more than a decade in tech, digital marketing, and social impact, Bianca knows a thing or two about innovation. Her commitment to excellence has landed me on the stages of:

🎙️ SXSW

🎙️ Digital Summit Philadelphia

🎙️ Tech Inclusion NY

In her Metaverse Business Bytes newsletter, she shares how elements of the Metaverse are impacting life today and in the future; the newsletter has over 9K subscribers on LinkedIn. While working for USA Today several years ago, one of her Metaverse projects, The WallVR, won a Pulitzer Prize in 2018.

In this episode we explore why the importance of being intentional about the impact you want have, rather than chasing fads in tech.

To learn more about BrickRose Exchange, go to:

Connect with Bianca on Social Media:

https://www.linkedin.com/in/biancajjackson/

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https://www.instagram.com/tinygiantspodcast/

This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech

Connect with the host:

https://www.searchenginejournal.com/google-e-e-a-t-how-to-demonstrate-first-hand-experience/

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Overvaluing Experience Pt. 1

Tue, 24 Jan 2023 11:00:00 -0000

This week we discuss Google's recent update to their search rater guidelines on how a content creator's first-hand experience is evaluated. While definitely a step in the right direction, as with most things – context is key.

T. has soooo very much to say about the subject, we had to break it up into two parts! In this episode, host T. Adeola unpacks a recent Search Engine Journal article that covered how Google is upgrading the concept of E-A-T with an additional ‘E’ for experience.

This is kind of a big deal, as it affects not only content creators, but society as a whole.

Citations:

Google E-E-A-T: How To Demonstrate First-Hand Experience

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https://www.instagram.com/tinygiantspodcast/

This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech

Connect with the host:

https://www.kmdempowerment.com/

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Using Creativity in Macro Social Work for Economic Development

Thu, 19 Jan 2023 11:00:00 -0000

This week T. welcomes macro social worker KeAnna M. Daniels to Tiny Giants. KeAnna M. Daniels is a Serial Entrepreneur, Change Agent, Super Connector, Ecosystem Builder, and a Servant Leader in her communities. She is also a Social Worker with an emphasis on social and economic development, entrepreneurial ecosystem building, convening and connecting, and creative, engaging, and inclusive facilitation. She has a strong commitment to entrepreneurship and innovation, diversity, equity, and inclusion, providing equal access to opportunity, and curating safe spaces.

She empowers people to live their best lives by taking risks based on faith, and to live on purpose and with intention to execute with excellence. She’s adopted the practice of learning the lessons in every situation; good, bad, ugly, or indifferent and as a result she’s made Faith Over Fear a lifestyle from the way she thinks to the risks she takes both personally and professionally.

In this episode we cover how macro social work sits at the intersection of social work, entrepreneurship and economic development.

For more of KeAnna M. Daniels, go to:

Listen to her podcast, Tears, Tides & Transformation:

https://www.tearstidesandtransformation.com/

Connect with KeAnna on Social Media:

https://www.linkedin.com/in/keannadaniels/

Follow Tiny Giants here:

https://www.facebook.com/profile.php?id=100089058126325

https://www.instagram.com/tinygiantspodcast/

This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech

Connect with the host:

https://www.pewresearch.org/internet/2022/11/16/connection-creativity-and-drama-teen-life-on-social-media-in-2022/

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Teen Life on Social Media in 2022

Tue, 17 Jan 2023 11:00:00 -0000

This week we head right back to Pew Research Center for another banger! Don’t worry, we won’t cover Pew stats exclusively, we promise. We get our stats from a variety or resources. But as these things go, Pew is top tier, so we want to ensure we’re having this conversation on a firm foundation.

In this episode, host T. Adeola unpacks Pew Research Center’s Connection, Creativity and Drama: Teen Life on Social Media in 2022 report. Things aren’t as bad as they seem… but as with most things in life there’s nuance, and opinions are far from unanimous.

Citations:

Teens, Social Media and Technology 2022

Follow Tiny Giants here:

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https://www.instagram.com/tinygiantspodcast/

This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech

Connect with the host:

https://henrikdegyor.com/

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9 Books Later…

Thu, 12 Jan 2023 11:00:00 -0000

This week on the show, T. is joined by nine-time author Henrik de Gyor. Henrik is a virtual consultant at Another DAM Consultancy who assists, advises, and advocates for his clients. He is also the co-founder of mydamservices.com

Henrik has previously worked in the fields of advertising, automobiles, construction, education, finance, journalism, manufacturing, marketing, media, retail, and technology.

Henrik has written 9 books in 8 years and created 9 podcast series.

In this episode we cover how is background as an award-winning photo journalist influenced his approach to content creation.

For all things Henrik de Gyor, go to:

Connect with Henrik on Social Media:

https://www.linkedin.com/in/hdegyor/

https://www.instagram.com/henrikdegyor/

Follow Tiny Giants here:

https://www.facebook.com/profile.php?id=100089058126325

https://www.instagram.com/tinygiantspodcast/

This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech

Connect with the host:

https://www.pewresearch.org/internet/2022/08/10/teens-social-media-and-technology-2022/

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YouTube For The Win

Tue, 10 Jan 2023 11:00:00 -0000

According to Pew Research’s Teens, Social Media and Technology 2022 report, YouTube comes out on top among teens and by all standards of measure is their platform of choice. Yet somehow, Tiktok and Instagram still dominate the Influencer Marketing/Creator Economy conversation.

I find that odd…

In this episode we’ll cover why strategically YouTube makes the most sense in most cases; and the truth behind why I made the strategic decision not, repeat NOT to launch this podcast with a TikTok.

Am I nuts or crazy like a fox? Time will tell…

Citations:

Teens, Social Media and Technology 2022

Follow Tiny Giants here:

https://www.facebook.com/profile.php?id=100089058126325

https://www.instagram.com/tinygiantspodcast/

This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech

Connect with the host:

https://twitter.com/i_am_liberty

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Heroes, Leaders & Stars

Thu, 05 Jan 2023 11:00:00 -0000

This week, T is joined by video marketing expert N. Liberty White. Liberty White is CEO at CHOZEN MEDIA, a boutique video marketing, and live stream production agency in Atlanta and Toronto (Canada). With nearly 20 years of expertise, Liberty has worked to create solutions to address social and business needs for organizations including, but not limited to: ESPN, United Negro College Fund (UNCF), the Georgia Department of Economic Development, rolling out, and ATL WEBFEST, the first web series festival in the Southeast region of the United States.

When she's not fundraising or building CHOZEN MEDIA Kids, a digital entertainment and EdTech platform where parents can find diverse content and programming to help Black children see themselves as the heroes, leaders, and stars of their own stories, she's trying to learn how to play Roblox from her daughter.

In this episode we cover the importance of representation in children’s programming and much more.

For more about Liberty’s video production company, go to:

https://chozenmedia.co/

Connect with Jason on Social Media:

https://www.instagram.com/iamliberty/

https://www.youtube.com/@createwithliberty

https://www.linkedin.com/in/nlibertywhite/

https://www.tiktok.com/@createwithliberty

Follow Tiny Giants here:

https://www.facebook.com/profile.php?id=100089058126325

https://www.instagram.com/tinygiantspodcast/

This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech

Connect with the host:

https://twitter.com/jasonfalls

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Why It’s Influence Marketing Without the R

Tue, 03 Jan 2023 11:00:00 -0000

This week T. Adeola welcomes author, podcaster & Influence Marketing evangelist Jason Falls to the show. He’s one of the leading thinkers in the digital marketing space with a particular focus on influence and community commerce marketing. Falls hosts the widely-downloaded Winfluence podcast; is the author of three books; executive producer of the Marketing Podcast Network; and loves sports, bourbon and his family. Not in that order.

In this episode we’ll why it should be Influence Marketing, without the r. Yes – it’s semantics, but words have power.

For all things Jason Falls, go to:

https://jasonfalls.com/

Connect with Jason on Social Media:

https://www.instagram.com/jasonfalls/

https://www.youtube.com/jasonfallswinfluence

https://www.facebook.com/TheJasonFalls/

https://www.linkedin.com/in/jasonfalls/

https://www.tiktok.com/@thejasonfalls

Follow Tiny Giants here:

This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech

Connect with the host:

https://workweek.com/2022/09/16/is-the-creator-economy-cratering-2/

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Career Over Celebrity

Tue, 03 Jan 2023 10:30:00 -0000

According to a study by Lego & Harris Poll, 3x as many children ages 8-12 want to be YouTubers than astronauts. Additionally, a global study from Adobe found 49% of Gen Z intend to pursue content creation as a career. However, the 2022 Creator Report from LinkTree found that only 12% of creators make over $50k/yr. Therefore, aspiring creators need a lot more than just raw ambition to succeed.

In this episode we’ll cover why the Creator Economy is far more than just YouTube and TikTok; and some considerations Gen Z needs to ponder before taking the plunge.

Citations:

Is the Creator Economy Cratering?

2022 Creator Report:

https://linktr.ee/creator-report/

LinkTree Creator Report Reveals Key Insights on Global Creator Economy

https://www.prnewswire.com/news-releases/linktree-creator-report-reveals-key-insights-on-global-creator-economy-301529193.html

Follow Tiny Giants here:

https://www.facebook.com/profile.php?id=100089058126325

https://www.instagram.com/tinygiantspodcast/

This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech

Connect with the host:

https://podcasts.apple.com/us/podcast/the-marketing-disenchanted-podcast/id1188380816

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Teaser: What’s a Tiny Giant & Why Do I Care?

Tue, 27 Dec 2022 19:10:00 -0000

You made it! Welcome to Tiny Giants. This show reaches past Social Media stardom and focuses on the careers and market trends that make the Creator Economy just that – an economy. We do this by spotlighting niche-specific influencers the uninitiated have no concept of, or as we like to call them – Tiny Giants!

In this episode you’ll meet your host, T. Adeola, learn about our philosophy, passion and why we scream career over celebrity!

Listen to T’s first podcast, Marketing Disenchanted here:

Follow Tiny Giants here:

https://www.facebook.com/profile.php?id=100089058126325

https://www.instagram.com/tinygiantspodcast/

This episode was hosted by T. Adeola of STEM Whisperers. If you have any questions, please feel free to email t@tinygiants.tech

Connect with the host: