The Trending Communicator

Judgment Is the New Advantage - with Bo Breuklander

Fri, 10 Apr 2026 10:00:00 -0000

AI transformation isn't a strategy problem. It's a leadership problem. And until CEOs and boards stop asking for an AI strategy and start asking for a change management strategy, most organizations are going to keep spinning their wheels.

In this episode of The Trending Communicator, host Dan Nestle sits down with Bo Breuklander, founder of Breuklander Communications, ProSci-certified change practitioner, and professor of PR and media writing at the University of Tampa. Bo spent 16 years in corporate communications, led digital communications at Jabil, moved into VP-level transformation work, and now runs People First AI workshops that document 100% confidence increases among participants.

Dan and Bo get into why the comfortability gap matters more than the skills gap, what happens when people in the room are too afraid to admit they're already using AI, and why communicators are uniquely positioned to lead organizational AI transformation rather than waiting for IT to hand them a playbook.

Listen in and hear about...

Why random acts of AI are the new random acts of content and equally ineffective
The explainability problem and why it connects directly to critical thinking in the classroom
How to find your AI champions and ambassadors inside existing teams
What entrepreneurial thinking actually looks like as a survival strategy for knowledge workers
Why $20 a month might be the most important career investment a communicator can make right now

Notable Quotes from Bo Breuklander

"You have to ask people how they feel about it. And you have to listen to what they tell you."

"Your job is not necessarily your value. I think it's really important for students to hear that, for younger professionals, for older professionals, for all of us."

"Slow down enough to get the functional and the foundations right. Clarity is going to beat speed. Judgment is the new advantage."

Resources and Links

Dan Nestle

Bo Breuklander

Timestamps

0:00:00 Introduction: AI Transformation & Leadership Challenges
0:05:48 [Speaker B]'s AI Journey & Focus at Brooklander Communications
0:11:22 Addressing Human Factors in AI Workshops
0:17:22 Individualized Nature of AI Adoption
0:21:22 Students, Employees, and the Hidden Use of AI
0:27:01 Are “AI Natives” Ready? Skills vs. Comfort
0:34:11 Explainability, Critical Thinking, and Fact-Checking in AI Use
0:42:08 Navigating Job Disruption and Entrepreneurial Mindset
0:47:42 Practical Steps for Comms Pros: Quick Wins & Automation
0:53:57 Using Prompting Frameworks and Moving to Advanced AI Use
1:00:16 Investing in AI Learning—No Room for Victimhood
1:07:22 Closing Advice: Slow Down, Clarity and Judgment as Advantages

(Notes co-created by Human Dan, Claude, and Castmagic)

Learn more about your ad choices. Visit megaphone.fm/adchoices

Why AI Risk Is a Communications Problem Now - with Alec Crawford

Fri, 27 Mar 2026 10:00:00 -0000

You don't roll out AI. It's not an ERP system. And yet most organizations are still treating it like a procurement decision, reaching for governance frameworks and compliance checklists as if the real challenge is containment rather than comprehension.

In this episode of The Trending Communicator, host Dan Nestle sits down with Alec Crawford, founder and CEO of Artificial Intelligence Risk Incorporated and host of the AI Risk Reward podcast. Alec built neural networks at Harvard in 1987, spent 30 years on Wall Street as a risk officer managing hundreds of billions, and now builds AI governance, risk, compliance, and cybersecurity platforms.

Alec and Dan dig into what risk actually looks like when every employee has access to intelligence, why the crisis playbook most companies rely on is already obsolete, and how deepfake threats and shadow AI are reshaping the landscape for communicators and executives alike.

Listen in and hear about...

Why domain expertise becomes more valuable, not less, in an AI-enabled organization
The context window problem and what it means for accuracy and trust
Shadow AI, jailbreak attacks, and the real cybersecurity threats facing companies
How deepfakes are already being weaponized against executives and brands
Why communicators need to become AI risk experts, not just AI users

Notable Quotes from Alec Crawford

"Once you understand that, aha, light bulb moment, you can't ask ChatGPT to check its work. Typically, you might go to another model and say, hey, here's what ChatGPT said. What do you think? But you can't ask a model to check its own work."

"The way to fix shadow AI is to give people at your company great AI that's better than they could get at home. The best models, connected to your corporate data, connected to your email, connected to anything you could dream you want to be connected to. Why would I now go use some other AI if I've got access to that?"

"At this point they probably need somewhere between five and 10 seconds of a video like this to create a deep fake where they can say whatever they want and make you say whatever they want."

Resources and Links

Dan Nestle

Alec Crawford

Timestamps

0:00:00 Opening & Introduction to Alec Crawford, AI Transformation Mistakes
0:07:13 AI Hallucinations, Research Pitfalls, and Due Diligence
0:12:35 Importance of Prompting, Domain Expertise & AI Iteration
0:18:32 Alec’s Journey: From Building Neural Nets to Institutional AI
0:24:18 Limits of Large Language Models, Explainability, and AI Sentience
0:29:04 Context Windows, Memory Limits, and AI Conversation Pitfalls
0:35:42 AI Safety, Prompt Injection, and Corporate Guardrails
0:41:09 Beating Shadow AI: Corporate AI Environments & User Adoption
0:45:55 AI Agents, Agentic Workflow, and Financial Services Applications
0:53:26 Crisis Communication in the AI Era: Risks & Recommendations
1:01:30 Future of AI Models, Deepfakes, and Validation Technology
1:05:39 Alec’s Book Announcement & Closing Remarks

(Notes co-created by Human Dan, Claude, and Castmagic)

Learn more about your ad choices. Visit megaphone.fm/adchoices

Organic Isn't Dead, You Just Stopped Talking to People – with Dorien Morin-van Dam

Fri, 13 Mar 2026 10:00:00 -0000

People keep writing obituaries for organic content. And every time, communicators chase the paid shortcuts instead of doing the work. Now, as AI-generated content floods every platform, those who abandoned organic are realizing they have nothing to fall back on.

In this episode of The Trending Communicator, host Dan Nestle sits down with Dorien Morin-van Dam, owner of More in Media and host of the Strategy Talks podcast, to dig into whether an organic-first philosophy can survive the AI era. With over 15 years of experience in community building and social media strategy—plus an Agile Marketing certification—Dorien has spent her career defending organic content not as nostalgia, but as strategy.

From the early days of Facebook groups in Myrtle Beach to Reddit brand management and the community-first model flipping the old course-then-community approach on its head, Dorien and Dan explore what systematic approaches to content actually look like when everyone has access to the same generative tools. They dig into why brands that leaned too hard on AI are already feeling the reckoning, and why live content may be the last frontier that nobody can fake.

Listen in and hear about...

Why community is the ultimate expression of organic strategy
The shift from course-first to community-first business models
How community content is reshaping brand reputation and AI search visibility
Why live content is the new competitive moat against AI
The difference between being creative and becoming a creator

Notable Quotes from Dorien Morin-van Dam

"Anything that you don't pay for is organic. So if you're still talking to people, organic is not dead."

"If you have a thought in your mind, you wake up at 4am and you think about something in your business—that is a LinkedIn post. That is something that AI can't do."

"Creating something because you think it's a good business opportunity—creating a community around that, it's going to tank because you're not authentic."

"That's the last frontier. You can't copy me live. You can make an AI avatar, but you're not going to have my thoughts live unless I'm there."

"The worst strategic mistake that you can make is trying to be something that you're not. And that's the downfall—we're seeing people using AI improperly, and it's all crumbling down."

Resources and Links

Dan Nestle

Dorien Morin-van Dam

Timestamps

0:00:00 Organic Content’s “Death” and Industry Shifts
0:05:40 Early Days of Community Building and Facebook Groups
0:12:27 Reddit Community Management and Brand Authenticity
0:19:59 Evolution of Community Strategy and Content
0:24:47 Starting and Growing Communities: Goals & Authenticity
0:30:10 Brand Support, Community Catalysts, and Influencer Dynamics
0:36:27 Community vs Followers; PR, Marketing, and Strategy Integration
0:42:20 C-suite Ownership of Origin Story and Business Strategy
0:49:28 Connecting Community Leadership with Target Audience
0:56:08 Life Experience, Conflict Management, and Community Leadership
1:00:28 Human Creativity vs AI; Going Live and Authentic Engagement
1:06:40 Final Advice: Authenticity, Building Sustainable Communities

(Notes co-created by Human Dan, Claude, and Castmagic)

Learn more about your ad choices. Visit megaphone.fm/adchoices

Naming is Storytelling, Just Harder - with Scott Milano

Mon, 02 Mar 2026 11:00:00 -0000

Everyone thinks they can name things. Toss some words around in a brainstorm, pick the one that sounds right, hope it passes trademark. But naming done right is storytelling compressed to its most essential form, and getting it wrong costs more than most organizations want to admit.

In this episode of The Trending Communicator, host Dan Nestle reunites with Scott Milano, founder and managing director of Tanj, one of the world's top naming agencies, and the man who has named more than 1,000 brands generating trillions of global impressions. He also built ChatNamer, an AI naming assistant with thousands of monthly users, within months of ChatGPT's arrival, long before most people knew what to do with it.

Dan and Scott explore why naming belongs squarely in the communications conversation, not just the brand or marketing silo. They dig into the mechanics of encoding brand DNA into a single word, what happens when organizations get it catastrophically wrong, and why AI can accelerate the process without ever replacing the judgment that makes a name land.

Listen in and hear about...

Why a great name is shorthand for an entire brand story
The Apple vs. ExecuTech thought experiment
The Jaguar rebrand: bold strategic pivot or brand homicide?
How Ally Bank, Natural Bliss, and Prosperity Now demonstrate names that deliver long after launch
Where AI genuinely helps in the naming process and where it reliably fails
ChatNamer: what it is, why Scott built it, and what it's actually useful for

Notable Guest Quotes

"It is 100% storytelling. And if you get it right, you're basically encoding the DNA of the brand and like the core message of the brand right in the name." [00:08:52 – 00:09:06]

"The shortest poem is a name... some very deep significance [is] encoded in that word, whether it's a personal name or certainly in our case, a brand name." [00:10:35 – 00:10:56]

"Naming is as much about words as it is about people. It is a people sport." [00:49:59 – 00:50:05]

"The biggest takeaway... is to not underestimate the power of a name. It's fundamental. It's the tip of the spear for any conversation, any message, any communication..." [01:01:26 – 01:01:43]

Resources and Links

Dan Nestle

Scott Milano

Timestamps

00:00 Naming: The Creative Job Everyone Thinks They Can Do

02:01 How Dan Got His Start in Naming (Thanks to Scott)

03:43 What’s Changed in Naming—and What Hasn’t

05:45 The Effort Behind Good Names (and Dan’s Sony “BIONZ” Win)

08:00 Is Naming Just Marketing? Why It’s Actually Storytelling

09:10 The Name as the DNA of Your Brand

11:14 The Psychological and Cultural Power of Names

13:19 When Naming Goes Wrong

15:29 What Customers Really Take Away from a Name

16:19 ExecuTech vs. Apple: Branding Near Misses

18:10 Apple, Nike, and the Stories Baked into Brands

22:22 How Top Agencies Build Brand Narratives

25:40 The Chicken-and-Egg Problem: Does Brand Grow Into Name or Vice Versa?

29:17 When Public Reaction to Names Goes Sideways (Nintendo Wii & More)

31:39 Brand Overhauls: The Jaguar Example

36:27 Brand Loyalty, Employee Buy-in & Naming Success Stories

41:06 Research, Creativity, and AI in the Naming Process

45:55 AI’s True Role: Springboard, Not Storyteller

48:32 Can AI Really Name Your Company? (Spoiler: Probably Not)

55:24 The Power of Good Questions in Naming With AI

58:29 Why Human Judgment Is Non-Negotiable for Brand Names

01:01:26 The Takeaway: Never Underestimate the Power of Naming

01:03:23 Where to Learn More (and Why Naming Experts Still Matter)

(Notes co-created by Human Dan, Claude, and Castmagic)

Learn more about your ad choices. Visit megaphone.fm/adchoices

AI Can't Call You Back - with Jennifer Kaplan

Fri, 13 Feb 2026 11:00:00 -0000

What if sustainable growth isn't about becoming the biggest player in the market? Agencies triple in size and lose their soul. They chase national footprints and abandon the community relationships that made them valuable. Meanwhile, regional firms with deep roots are building something holding companies can't replicate.

In this episode, host Dan Nestle sits down with Jennifer Kaplan, founder and president of Evolve PR and Marketing—Arizona's largest PR firm. Since 2010, Jen has grown to 28 full-time publicists serving more than 140 clients. She's earned Copper Anvil's 2025 Agency of the Year and PR News' Top Women in PR—but the real story is how she built an agency that's simultaneously deeply local and nationally sophisticated.

Dan and Jen explore why relationship-driven business is becoming a competitive moat in the AI era, the tension between AI efficiency and human authenticity, and what two decades of agency leadership teaches you about leading through chaos without losing what makes you special.

Listen in and hear about...

Why local authority often delivers more impact than national vanity coverage
Balancing AI tool adoption with authentic client and media relationships
Building agency culture through purpose, consistency, and trust
The power of niche specialization over broad service sprawl
Leadership lessons from 20 years of agency growth—including when to stop trying to do it all

Notable Quotes from Jennifer Kaplan

"My mom would say that I was born doing pr, and it is something that I love so much because I feel like it's who I am. So when I talk to people, I do say, you know, look at something that isn't just a job." [00:04:07 – 00:04:23]

"With any trend, I feel in any business you have to be on it, you have to be aware, but don't lose your identity and don't let it replace things that it shouldn't replace." [00:11:19 – 00:11:34]

"You have to be in tune with AI, but I wouldn't let it take the place of so many wonderful things that we can offer as individuals and that are afforded us in, in the world." [00:12:45 – 00:13:02]

"Go be you. You know, don't let AI or all the things that are around us take away from who you are and lose who you know what makes you special." [01:04:02 – 01:04:15]

Resources and Links

Dan Nestle

Jennifer Kaplan

Timestamps

0:00:00 Introduction: Rethinking Growth in Communications
0:07:44 Importance of Networking, Building Trust, and Relationships
0:13:09 Navigating AI’s Impact on Communications and Authentic Content
0:18:32 Evolve PR’s Niche Approach and Building Media Relationships
0:24:03 Local vs. National Recognition: Awards, Impact, and Credibility
0:31:17 Challenges of Speed and Building Relationships in PR
0:36:30 Integrating Traditional and Tech Approaches in PR
0:43:38 Measuring Success and the Role of Tools like AI in Agency Work
0:45:49 Purpose-Driven Work and Letting Team Guide Agency Culture
0:51:01 Agency Values: Neutrality, Team Dynamics, and Audience Focus
0:56:12 Leadership Lessons: Don’t Try to Do It All, Embrace Mistakes
1:04:02 Closing Thoughts: “Go Be You” and Staying Authentic

(Notes co-created by Human Dan, Claude, and Castmagic)

Learn more about your ad choices. Visit megaphone.fm/adchoices

Stockholm Syndrome in PR: The Boutique Uprising - with Barrie Cohen

Fri, 30 Jan 2026 11:00:00 -0000

Does PR have Stockholm syndrome? We're held captive by every disruption that promises to kill us—internet, social media, now AI—and what do we do? Fall in love with each threat, scramble to prove relevance, then wait for the next existential crisis.

In this episode, Dan Nestle sits down with Barrie Cohen, founder of Barrie Cohen Public Relations. The real evolution isn't technical—it's structural. While holding companies lay off hundreds, boutique firms are landing top-tier placements and major contracts. The question: do you need 50 people to do what one strategist with AI and the right relationships can accomplish?

Barrie walked away from Philadelphia agency life and built an operation that secured placements big firms couldn't—not by throwing bodies at accounts, but by doing what large agencies forgot: caring deeply and telling clients the truth.

Listen in and hear about...

Why the traditional agency billing model creates misaligned incentives
How podcast pitching is outperforming traditional media relations
The tangible ROI clients are seeing from targeted podcast appearances
What AI-driven pitching services get wrong about human judgment
Building a boutique practice on transparency and flexibility
Why the fight is real when you actually know your clients

Notable Quotes from Barrie Cohen

"PR needs to be accessible to everybody. Telling your story is critical no matter the size of your business." [00:22:51 – 00:22:57]

"I could write, and I'm a great communicator, and I know how to talk to people, and I'm honest and transparent. Everything else, like you said, I'll figure it out." [00:15:00 – 00:15:08]

"I am not worried it's going to take my job. No one can do what I—like, AI cannot be at the level with my clients that I am, but can they write me an outline for a three-page article and then I can do the bulk of—yes." [00:49:27 – 00:49:41]

Resources and Links

Dan Nestle

Barrie Cohen

Timestamps

0:00:00 Introduction: PR Industry Disruption, Agency Evolution, and Guest Intro
0:06:31 Denver Airport Metaphor—Is PR Built for Purpose?
0:12:35 Barrie Cohen's Journey: Breaking Away from Agency Traditions
0:18:02 Scaling a Boutique PR Business: Growth, Team, and Challenges
0:22:18 Rethinking the Traditional Agency Model and Flexible Client Engagements
0:28:17 Deep Client Relationships and the Value of Deliverables Over Hourly Billing
0:34:36 The Shift to Podcasts: Earning Attention in Modern Media Relations
0:41:33 Podcast Pitching: Personalized Approaches vs. AI Automation
0:48:12 AI Tools, Content Repurposing, and the Human Advantage in PR
0:54:09 PR: The Long Game—Managing Expectations in a Fast-Paced Tech World
1:00:57 Why Human Connections and Relationships Remain Essential in Communications
1:07:19 Looking Forward: Staying Current, Embracing Podcasts, and the Future of PR

(Notes co-created by Human Dan, Claude, and Castmagic)

Learn more about your ad choices. Visit megaphone.fm/adchoices

The Art and Science of Earned Attention - with Stephanie Grober

Fri, 16 Jan 2026 11:00:00 -0000

Authority-building has entered a new era—visibility hinges on context and credibility, and your expertise must be discoverable not just to humans but to machines.

In this episode of The Trending Communicator, host Dan Nestle explores these seismic changes with Stephanie Grober, Marketing and PR Director at the Horowitz Agency and a true trailblazer in legal and professional services PR.

Stephanie has mastered the art (and science) of making experts both visible and quotable, securing more than 200 high-impact media placements in a single year while connecting the dots between traditional PR and Generative Engine Optimization (GEO). She was already making her clients discoverable to the machines before most of us had even heard of ChatGPT.

Listen in and hear about:

How traditional media relations thrives by blending strategic expertise with authentic human connection
Why building credibility and visibility is essential for experts aiming to shape public narratives
What role generative engine optimization (GEO) plays in making experts visible to AI-driven search
How the definition of newsworthiness is shifting amid a relentless, minute-by-minute news cycle
Why earned media placements influence discoverability but are not a magic bullet for GEO
How leveraging both personal and firm branding helps legal and professional services stand out
What opportunities and risks AI introduces for PR professionals, reporters, and the stories they tell

Notable Quotes

On the rapidly changing news cycle:

"Evergreen stories...there’s no room for them right now. Think about how much news, how much breaking news is coming at us. The news cycle doesn’t even feel like 24 hours. It feels like 24 minutes." [00:12:09 - 00:12:27]

On the human element in PR (and reluctance to let AI take over):

"PR is still very human...We aren’t using it to pitch. And I’ll say that there are some agencies that may be writing their pitches with AI. We are not. And that is a choice. We want to stand out as being authentic and human." [00:19:36 - 00:20:58]

On why traditional PR isn't dead—it's evolving:

"It’s a science and an art is what I like to say. Every time we try to make it a science, it shows us that it is an art and vice versa." [00:27:25 - 00:27:45]

On discoverability in the era of AI:

"We’ve been training the LLMs this entire time without realizing it. So for us, you know, some of the ways our clients have been referred to colloquially, you know, now that’s how they’re being discovered in a generative summary." [00:46:47 - 00:47:14]

Resources and Links

Dan Nestle

Stephanie Grober:

Timestamps

0:00:00 Authority Building’s Evolution & AI’s Role in Visibility

0:06:12 Legal & Accounting PR in a Fast-Moving World

0:12:09 Shifting News Cycles, Pitching for Relevance

0:17:30 Traditional Media Relations: Still Vital?

0:22:35 AI, Authenticity, and Human-Centric PR

0:27:25 Art vs. Science in Media Outreach

0:33:49 GEO (Generative Engine Optimization) Disrupts PR Strategies

0:39:06 Earned Media’s True Influence in GEO

0:44:34 Discoverability, Signal vs. Virality for B2B & Legal

0:50:56 Pivoting Expertise—Challenges in AI Search

0:57:30 Human Relationships, Strategy, and ROI in Legal PR

1:02:00 Supporting Journalists and the Future of Media

(Notes co-created by Human Dan, Claude, and Castmagic)

Learn more about your ad choices. Visit megaphone.fm/adchoices

AI Debates The Future of Comms - with NotebookLM

Wed, 31 Dec 2025 16:10:00 -0000

**NotebookLM HAS TAKEN OVER THE TRENDING COMMUNICATOR. AGAIN.**

Generative AI is shaking up the world of communications—and the debate is on. In this special takeover episode of The Trending Communicator, Abel and Iris weigh the promise and pitfalls of AI adoption for comms professionals. Is AI truly a strategic superpower, or does it risk eroding hard-won wisdom and trust?

Our hosts tackle big questions about originality, efficiency, brand voice, and the critical role of human judgment. From allegations of “AI slop” to the growing expectation that professionals must adapt or become obsolete, Iris and Abel challenge each other—and the industry—to find balance between bold innovation and ethical responsibility. Whether you’re in the excitement camp or a skeptic, this episode delivers sharp insights, real-world examples, and a call to lead with empathy and rigor as AI rewrites the rules of communication.

Listen in and hear about:

How generative AI is transforming communication strategy and the debate over its real value
Why AI-created content risks diluting professional wisdom and brand trust
Ways communicators are leveraging legacy content to maintain originality with AI
Ongoing concerns about AI amplifying existing flaws and spreading "AI slop"
The evolving role of communicators as quality filters in an AI-driven workflow
Challenges organizations face with AI adoption, from poor change management to role uncertainty
Leadership’s new responsibility to use AI as a strategic partner while preserving empathy and judgment

Timestamps

0:00:00 Podcast Takeover & Introduction
0:00:26 GenAI and the Big Debate in Comms
0:00:38 Does Generative AI Add or Destroy Value?
0:01:06 Risks, Disruption & Trust in AI Adoption
0:01:25 Augmentation vs. Automation—Strategic Value
0:02:13 AI Hype & Human Element Concerns
0:02:39 AI Slop, Trust Issues, and Expertise Erosion
0:03:24 Strategic Upside: AI as Enabler
0:04:05 Human Judgment as the Quality Filter
0:04:40 Speed vs. Quality & Distinctive Human Insight
0:05:03 Changing Roles: Prompting, Critiquing, Synthesizing
0:05:31 Institutional Readiness, Ethics, Trust & Systemic Risks
0:06:43 Empathy & Perspective: Irreplaceable Human Advantages
0:07:06 AI for Reputation Management, Context, & Scale
0:07:32 Ethics vs. Efficiency: Risks in Sensitive Fields
0:08:04 Senior Communicators, AI as Validation & Infrastructure
0:08:41 Broadening Strategic Functions; AI as Audience
0:09:14 Organizational Readiness & Leadership Challenges
0:10:01 Leadership Opportunity: AI as Strategic Sparring Partner
0:10:52 Human Wisdom & Navigating Disruption
0:11:36 Closing Remarks & Podcast Outro

Audio generated by NotebookLM, based on the transcripts from all episodes of The Trending Communicator in 2025. Notes and timestamps generated by Castmagic. Intro and outro music generated by Suno. Outro voice generated with Elevenlabs. Graphic depiction of Abel and Iris generated with Gemini (Nanobanana); any similarity to any individual, living or dead, is unintentional.

Learn more about your ad choices. Visit megaphone.fm/adchoices

AI Transformation, or AI Theater? - with Anne Green

Fri, 12 Dec 2025 11:00:00 -0000

Companies love to talk about AI transformation. They've created policies, distributed tools, checked boxes. But behind closed doors, overwhelmed employees are phoning it in with AI slop, leaders can't tell the difference, and the workforce is too exhausted to learn anything new. That's not transformation. That's theater.

In this episode of The Trending Communicator, host Dan Nestle welcomes back Anne Green, CEO of G&S Integrated Marketing Communications Group and host of the Building Brand Gravity podcast. Anne brings a rare perspective—she's orchestrated one of the industry's most successful agency transformations while navigating this AI identity crisis firsthand. Having built Cooper Katz from startup to acquisition, then taken the helm at G&S and expanded it through strategic acquisitions, she's seen transformation from every angle.

Anne and Dan cut through the AI hype to examine what's really stalling adoption: a workforce stretched too thin to experiment, psychological bandwidth at zero, and the uncomfortable reality that AI doesn't automatically make anyone smarter—we have to fight for it. They explore why agencies may be better positioned to crack this code, what the dot-com bubble can teach us about today's AI valuations, and why the talent pipeline conversation keeps shifting from entry-level to mid-level to senior without anyone knowing who's actually at risk.

Listen in and hear about...

Why AI acts like a "personality intensifier"—making good workers better and mediocre workers worse
The workforce conundrum: people too overwhelmed to upskill, yet facing existential pressure to adapt
What agencies are doing differently that corporate teams are missing
Why "showing your work" on AI builds trust while hiding it destroys it
Anne's mantra for surviving this moment: "Hold less tightly. Unclench."

Notable Quotes from Anne Green:

"The biggest thing is from the upskilling side, this is a very complex people transformation moment. And we are really crap in this society at upskilling people. We're not good at it." [00:11:32 – 00:11:49]

"AI doesn’t automatically augment our intelligence. We have to fight for it and we have to build it and we have to embrace it. But it is a journey." [00:18:49 – 00:19:02]

"There is, especially at this moment, a beauty of the beginner’s mind, that person who’s coming in with curiosity and freshness..." [00:57:00 – 00:57:40]

"Hold less tightly, unclench the hands and open up the palms. That’s the last thing I’d offer, folks. Hold less tightly." [01:04:38 – 01:04:47]

Resources and Links

Dan Nestle

Anne Green

Timestamps

0:00:00 AI Transformation Hype and Restrictive Corporate Policies
0:06:43 Corporate Struggles with AI Adoption and Change Management
0:12:26 Bubble vs. Real Change—Comparing Dot-Com Era to AI Revolution
0:19:04 AI-Augmented Skills—Best and Worst Amplified
0:25:56 Human/Machine Symbiosis: How AI Changes Us
0:30:01 Freedom to Innovate: Builders, Use Cases, and Organizational Constraints
0:35:10 Overworked Workforce, Layoffs, and AI’s Impact on Talent Strategy
0:42:11 Talent Displacement, Business Model Evolution, and Pipeline Changes
0:48:25 Rethinking Comms Career Tracks with AI Integration
0:54:02 Entry-Level Realities: Training, Context, and Curiosity
1:01:16 Importance of In-Person Collaboration in the Age of AI
1:04:00 Leading Through Change—Kindness, Grace, and Adaptability
1:05:48 Wrap-Up, Final Thoughts, and Podcast Promotion

(Notes co-created by Human Dan, Claude, and Castmagic)

Learn more about your ad choices. Visit megaphone.fm/adchoices

Stop Treating AI Like an ERP Implementation - with Chris Gee

Mon, 01 Dec 2025 11:00:00 -0000

Companies keep approaching AI the way they approached every other tech rollout: install it, train on it, expect immediate returns. But AI isn't software. It's imperfect by design, doesn't follow a predictable implementation curve, and the gap between what leadership promised the board and what's actually happening is becoming a serious problem.

In this episode of The Trending Communicator, host Dan Nestle sits down with Chris Gee, founder of Chris Gee Consulting and strategic advisor to Ragan's Center for AI Strategy. Chris has survived four career reinventions driven by technological disruption—from watching his graphic design degree become obsolete the day he graduated to now helping organizations navigate the shift to agentic AI. His motto, "copilot, not autopilot," frames the entire conversation.

Chris and Dan dig into why AI adoption is stalling—because companies are treating transformation like a switch to flip rather than a capability to build. They explore the parallel to 1993's Internet boom and why the adoption curve is right on schedule despite executive frustration. The conversation gets practical: Chris shares how he built an AI agent named "Alexa Irving" for client onboarding, and they tackle whether doom-and-gloom predictions from AI CEOs are helping or hurting the people who actually need to use these tools.

Listen in and hear about...

Why the adoption curve for AI mirrors the early Internet
The $17 trillion argument against AI replacing all jobs (hint: someone has to buy things)
How prompting skills aren't going away
Building agentic AI with guardrails: Chris's "Alexa Irving" experiment
Why "copilot, not autopilot" is more than a slogan—it's a survival strategy
The skills gap nobody's addressing and why we need more brains who understand AI, not fewer

Notable Quotes

"My motto is copilot, not autopilot. I wholeheartedly believe that we are going to make the most progress using AI in tandem—where humans focus on the things that we do well and we use AI for the things it does better than we do." — Chris Gee [04:19]

"17 is $17 trillion—that's what the American consumer spends per year. 70 is the percentage of US GDP that represents. And zero is the amount of money that AI chatbots, LLMs, and agents have to spend." — Chris Gee [23:57]

"Your ability was never simply in your ability to string together words and phrases, but to translate experiences or emotions and create connection with other humans." — Chris Gee [36:44]

"It's not thinking and it never will be thinking. So if we understand that, then we understand it won't be thinking like a human." — Chris Gee [1:07:00]

Resources and Links

Dan Nestle

Chris Gee

Timestamps

0:00:00 AI Transformation: Hype vs. Reality in Communications
0:06:00 Human Touch vs. Automation in Service Jobs
0:12:40 Early Career Transformation & Adapting to Technology
0:18:00 AI Adoption Curve: Early Adopters and Laggards
0:23:30 Tech Disruption, Job Fears, and Economic Impact
0:29:10 Prompting and Obstacles to AI Adoption
0:34:45 Redefining Skill Sets & Human Value with AI
0:40:45 Efficiency, Productivity, and Creativity with AI Tools
0:46:20 Rethinking Work: Flexible Schedules & Four-Day Weeks
0:51:39 Practical AI Use Cases: Experiment and Upgrade
0:55:11 Agentic AI: Autonomous Agents and Guardrails
1:01:29 Autonomous Agents: Oversight, Guardrails, and Risks
1:08:15 AI Is Imperfect: Why Human Judgment Remains Essential
1:14:16 AI Quirks, Prompting Challenges, and Adoption Friction
1:19:41 Wrap-Up: Finding Chris Gee & Newsletter/Prompt Suggestions
1:21:18 Final Thoughts & Episode Closing

(Notes co-created by Human Dan, Claude, and Castmagic)

Learn more about your ad choices. Visit megaphone.fm/adchoices

When Communications Can't Close the Values Gap - with Emil Hill

Fri, 14 Nov 2025 11:00:00 -0000

You can't communicate your way out of a values problem. Yet every day, communications leaders are expected to do precisely that.

In this episode of The Trending Communicator, host Dan Nestle sits down with ⁠Emil Hill⁠, principal of The Creshiem Group and a public affairs strategist with 25+ years navigating the intersection of business, government, and communications. From guiding the W.K. Kellogg Foundation through Truth, Racial Healing and Transformation to helping Papa John's face their reckoning, from UnitedHealth Group to the National Education Association, Emil's been the strategist organizations call when quick fixes won't cut it.

Emil and Dan explore why the consolidation of corporate communications, investor relations, government relations, and research under corporate affairs* umbrellas is the recognition that every stakeholder now connects to every other stakeholder. They dig into why crises reveal values misalignment, why your stock price timeline and your actual problem timeline are incompatible, and why "calm, clarity, and precision" matters more when everything's moving faster.

*Dan says “Public Affairs” but means “Corporate Affairs” throughout the episode. He apologizes, especially to Megan Noel, for his confusion.

Listen in and hear about...

Why corporate affairs consolidation signals a fundamental shift in stakeholder connectivity
How a finance background changes how you diagnose communications problems
The gap between executive timelines and the time real organizational change requires
Why quick crisis fixes usually miss what's actually broken
Navigating uncertainty with optimism when change is inevitable

Notable Quotes

On The Power of Immersive Partnership: "I don't know if you can really be a good partner to any client if you don't immerse yourself in their business, understand who their competitors are, try to get a sense for their DNA and try to advise based on those understandings. If you don't have that, yeah, you're going to fall short every time." — Emil Hill [00:07:53 → 00:08:17]

On The Future of Local News: "I am craving a deeper dive into, into local news that the Washington Post cannot provide for me and Mary about what's going on here that's not in the news. And it feels like with the evolution of technology, some enterprising business person is going to figure out a way to cobble together more information and news about particular parts of the country, city, state and local in a way that we used to." — Emil Hill [01:00:27 → 01:01:03]

On Navigating Economic Uncertainty: "I think businesses, individuals and communities around the country, I think you want to hold on to your optimism. I think you should get active, but ride it. And this too shall pass." — Emil Hill [01:06:59 → 01:08:08]

Resources and Links

Dan Nestle

Emil Hill

Emil Hill | LinkedIn

Timestamps

0:00:00 Introduction – Rise of Public Affairs and Emil Hill’s Expertise
0:06:15 Pathways into Public Affairs – Problem Solving and Business Acumen
0:11:03 Consolidation of Corporate Communications Functions
0:16:44 Stakeholder Connections in a Rapid News Cycle
0:23:19 Measuring Audience Sentiment and Internal vs. External Messaging
0:29:22 Persuading Stakeholders – Importance of Data and Explanation
0:34:57 AI’s Role in Communications – Data, Analysis, and Domain Expertise
0:42:32 Brand Missteps and the Limits of Research
0:47:13 Real Audience Research vs. Social Media Noise
0:53:42 New Corporate Affairs Capabilities – Local Sentiment and Crisis Response
0:58:44 Local News Evolution and Technology’s Impact
1:04:39 Ideas for AI-Driven Local News Coverage
1:08:08 Optimism, Change, and Closing Thoughts
1:09:36 Outro and Subscription Info

(Notes co-created by Human Dan, Claude, and Castmagic)

Learn more about your ad choices. Visit megaphone.fm/adchoices

How AI Changes Your Customers and Why You Must Change Too - with Mark Schaefer

Fri, 31 Oct 2025 10:00:00 -0000

Your customers are changing because of AI. But so are you—whether you realize it or not.

Host Dan Nestle welcomes back Mark Schaefer, whose new book How AI Changes Your Customers reveals a transformation most people aren't prepared for. As one of 300 futurists who contributed to Elon University's Being Human in 2035 study, Mark brings insights beyond the usual AI hype.

Mark and Dan explore the psychological rewiring that is happening as AI reshapes human agency, empathy, purpose, and trust. They confront the choice everyone faces: use AI to augment your thinking, or delegate so much that critical skills atrophy.

This isn't another "AI will save us" or "AI will ruin everything" conversation. It's a balanced look at implications most people haven't considered—like algorithms becoming decision-makers, with conversion rates from AI referrals 23 times higher than those from traditional SEO.

Listen in and hear about...

The psychology of AI and how humanity is being rewired
Choosing between augmentation and delegation in your AI usage
Why algorithms are becoming your actual customers
The loss of agency, empathy, and purpose when we depend too heavily on AI
How AI reveals patterns you didn't know existed through intellectual archaeology

Notable Quotes

On The Psychology of AI: "No one's talking about the psychology of AI that literally before our eyes, humanity is being rewired. The psychology of human beings is changing." - Mark Schaefer [00:08:13 → 00:08:28]

On Attention Spans: "Don't tell me people don't have a long attention span. The problem is they're being more selective. You've got to earn it. So it's not that they have a short attention span. You, You've got a short interesting span. They're abandoning you for something else." - Mark Schaefer [00:15:38 → 00:15:53]

On The Power of Vulnerability: "What this world is lacking is a real human voice, friendly, accessible, vulnerable. And think about the power of that. To really be human. You've got to be. Have a sense of vulnerability. But we don't get that from brand voices. Very, very rarely. And think of the opportunity to stand out, to be audacious, to just by flubbing up once in a while, just by admitting you made a mistake every once in a while." - Mark Schaefer [00:27:37 → 00:28:05]

Resources and Links

Dan Nestle

Mark Schaefer

Timestamps

0:00:00 AI’s Impact: Dan’s Intro and Use of NotebookLM
0:03:03 Mark’s Reaction: AI Enables Bolder, Creative Work
0:05:16 Mutual Mentorship and AI Experimentation
0:07:29 Mark’s Book: Humanity’s Changing Psychology with AI
0:09:12 Agency, Empathy, Intimacy, and AI Decision-Making
0:11:41 AI Search: GEO, Marketing to Algorithms
0:13:02 The Golden Age of PR: Credibility and Authority
0:15:13 Attention Span Myth & Content Selectivity
0:17:21 Volume vs. Quality: Content for AI and Humans
0:19:35 Cumulative Advantage & Brand Authority in AI Era
0:21:42 Personal Brand Building: Quality is Essential
0:23:13 Earning Social Signals & Genuine Content
0:25:47 AI Editing, Strategic Awkwardness, and Vulnerability
0:28:46 Challenges for Corporates: Embracing Awkwardness
0:31:20 Feelings as a Competitive Advantage
0:35:28 Transcendence: Artful, Long-Form, and Human Content
0:37:56 Respecting the Reader: Content Length & Value
0:39:55 Hopeful AI: Augmentation, Mentorship, Markbot
0:42:24 Real Education & AI: Preparing Young People
0:42:46 Closing Remarks: Book Recommendation & Mark’s Links

(Notes co-created by Human Dan, Claude, and Castmagic)

Learn more about your ad choices. Visit megaphone.fm/adchoices

Expertise is Not Authority: Authority is the Expertise People Seek You Out For - with Amanda Russell

Fri, 17 Oct 2025 10:00:00 -0000

You can be the smartest person in the room, but if no one knows you or your point of view, you don't have authority. This "authority gap" is why most professionals struggle to earn attention, build trust, and gain influence.

In this episode, host Dan Nestle sits down with Amanda Russell, author of The Influencer Code, creator of the influence equation (Influence = Attention + Trust), founder of Amanda's Playbook, and architect of UCLA's first fully accredited influencer marketing program. Amanda challenges the assumption that awareness equals influence, revealing why measuring clicks and impressions keeps communicators trapped in vanity metrics rather than building real relationship capital.

For Amanda this isn't just a theory - she knows from experience. From Olympic hopeful to eager consultant to fitness influencer to CMO to educator, she evolved a systems-thinking approach to influence that PR and communications professionals desperately need. She and Dan explore why earned attention compounds while bought attention doesn't, how AI is democratizing content but making authentic relationships more valuable, and why success requires running purposeful miles instead of junk miles.

Listen in and hear about:

Why the influence equation (attention + trust) matters more than awareness metrics
The critical difference between authority and expertise—and why it changes everything
How to build "relationship capital" instead of chasing vanity metrics
What elite distance running teaches about strategic influence building
Why AI makes human relationships your ultimate competitive advantage

Notable Quotes

On Influence vs. Awareness: "You can have all the eyeballs all day long. You can have all the awareness, but if nobody cares or you're not influencing anybody to do anything, that's not influence." - Amanda Russell [06:57]

On Authority: "Authority is when people quote you in rooms you've never even been in." - Amanda Russell [22:40]

On Earned vs. Bought Attention: "Trust is not scalable, but it's transferable. When someone vouches for you, they're transferring their influence to you." - Amanda Russell [20:24]

On Building Real Influence: "Real relationships take time to develop and they take nurturing and they take work. It's about building the foundation of a house versus just slapping up a tent." - Amanda Russell [33:20]

On AI and Expertise: "AI doesn't make you an expert, but if you're already an expert, it makes you unstoppable if you know what to do." - Amanda Russell [43:30]

Resources and Links

Dan Nestle

Amanda Russell

Timestamps

0:00 Intro: Influence equals attention plus trust

5:23 Defining influence beyond social media stereotypes

10:25 Moving past vanity metrics in PR/marketing

15:54 Three steps to build systematic influence

20:24 Authority vs expertise in building influence

25:28 Focusing on audience needs and relationships

30:52 Relationship architecture trumps marketing tactics

37:49 AI's impact on content creation and influence

41:38 Using AI to amplify expertise, not replace it

45:24 New model for business education and influence

(Notes co-created by Human Dan, Claude, and Flowsend.ai )

Learn more about your ad choices. Visit megaphone.fm/adchoices

Beyond the Seat at the Table: Leading Corporate Affairs at Scale - with Megan Noel

Fri, 03 Oct 2025 10:00:00 -0000

What happens when the communications function stops being about messaging and starts being about business transformation? When your stakeholders include 10,000 employees, 94,000 students, 350,000 alumni, plus investors, policymakers, and healthcare partners?

In this episode of The Trending Communicator, host Dan Nestle reconnects with Megan Noel, Chief Corporate Affairs Officer at Adtalem Global Education, to explore why the CCAO role is a fundamental reimagining of what communications does. Megan leads government relations, investor relations, public affairs, impact and sustainability, and alumni relations under one reputation-focused banner.

From managing the fallout of the "One Big Beautiful Bill" over July 4th weekend to navigating AI search optimization and Wikipedia's importance in reputation management, Megan and Dan dig into the practical realities of corporate affairs at scale. They explore how business acumen has become a hard skill, why curiosity beats credentials, and how communicators can avoid becoming "negative Nancy" while still providing strategic counsel.

Listen in and hear about...

Why corporate affairs unifies storytelling across all stakeholder groups under a reputation banner
How business acumen requires being "dangerous enough" in finance, law, and HR without becoming an expert
The surprising importance of Wikipedia and specific media outlets in AI search and GEO optimization
Why saying "yes, how" beats saying "no, but" when working with business leaders
How curiosity and innovation mindset separate entry-level candidates who get jobs from those who don't
The challenge of maintaining unbiased reputation when AI search platforms pull from potentially compromised sources

Notable Quotes

On Corporate Affairs Evolution: "The corporate affairs model is just the next step in that evolution. We used to just communicate what the business wanted. Now we're more than just a channel strategy to push things to different audiences." - Megan Noel [07:30]

On Business Acumen: "I certainly don't need to be as sophisticated in our numbers as our CFO. But I need to be dangerous enough in all of them to be able to sit down at a very senior level and have a thoughtful conversation." - Megan Noel [20:29]

On Strategic Counsel: "Instead of saying no, but—offer alternatives or other options so that we could potentially get to yes. When you do have to say the no, it feels like you're using that really thoughtfully and people will take you seriously." - Megan Noel [23:39]

On AI Search Reality: "There is a perception that whatever question you ask AI is unbiased, when in fact it's pulling information through just a different algorithm. It could be just as biased with other bad data." - Megan Noel [46:56]

On Innovation Mindset: "The hiring manager said it was because she showed an appetite to push and to learn and to innovate. That skill, even at the very entry level, matters." - Megan Noel [59:35]

Resources and Links

Dan Nestle

Megan Noel

Timestamps

0:00 Intro: Change in PR and marketing

5:47 Evolution of Chief Corporate Affairs Officer role

13:06 Reputation as unifying banner for corporate affairs

19:40 Importance of business acumen for leaders

24:39 Communications as a critical business skill

27:46 Relationship between corporate affairs and marketing

31:28 Fostering disagreement and diverse perspectives

35:41 Impact of AI on search and reputation management

41:24 Proactively managing reputation in AI era

49:28 Balancing content creation and stakeholder engagement

53:43 Innovation as key leadership trait

57:41 Cultivating curiosity and innovation across teams

1:03:31 Closing remarks and contact information

(Notes co-created by Human Dan, Claude, and Flowsend.ai )

Learn more about your ad choices. Visit megaphone.fm/adchoices

Playstorm: Why Your CEO Needs to Get Dirty with AI - with Sandy Carter

Fri, 19 Sep 2025 10:00:00 -0000

MIT just dropped a bomb: 95% of corporate AI initiatives are failing. Not struggling. Failing. And Sandy Carter knows exactly why.

In this episode of The Trending Communicator, I sit down with Sandy, currently Chief Business Officer at Unstoppable Domains, former VP at Amazon Web Services, and the person who turned IBM's "social business" concept nobody understood into a $200 billion market. Sandy's written seven books, been named to every power list that matters (CNN's Top 10 Most Powerful Women in Tech, Forbes 50 Over 50), but what caught my attention is her philosophy: "AI First, Human Always."

While everyone's either selling AI snake oil or running scared, Sandy's figured out something crucial. Companies aren't failing at AI because the technology doesn't work. They're failing because they're treating it like any other IT rollout: layer it on top of broken processes and hope for magic. Sandy shares why CEOs need to stop brainstorming and start "playstorming," what happens when you ignore Reddit for three years, and why your daughter talking to Grok about party outfits might be the most important trend in communications.

Listen in and hear about:

The real reason 95% of corporate AI fails (hint: it's not the technology)
Moving beyond productivity theater to genuine transformation
Why GEO (Generative Engine Optimization) changes everything for communicators
The "play storm" revolution and why your CEO needs to get their hands dirty
How ignoring Reddit and Wikipedia is killing your AI presence
The generational divide in AI adoption and what it means for business

Notable Quotes

"Audiences today are ready to move on from 'how do I use gen AI for productivity?' into something deeper: What does it mean for us as humans?" - Sandy Carter [00:05:14]

"If your process already didn't work, there's no magic in AI that's going to make it wake up and work." - Sandy Carter [00:18:42]

"You have to experience it. You have to get your hands into it. You have to play with an agent." - Sandy Carter [00:27:38]

"If you take one thing from this whole podcast, put your company in [AI search], put yourself in too, and see what comes out." - Sandy Carter [00:50:54]

Resources and Links

Dan Nestle

Sandy Carter

Timestamps

0:00 Intro: Host welcomes Sandy Carter

5:23 AI's impact on human meaning and work

10:24 Why 95% of corporate AI projects fail

15:23 Redesigning workflows for AI integration

20:44 Generational differences in AI adoption

26:58 The importance of "play storming" with AI

32:13 Training everyone on AI, not just tech teams

37:05 Voice interfaces and generational preferences

41:32 Generative Engine Optimization (GEO) strategies

48:43 Checking your company's AI presence

54:41 Closing thoughts on AI and communications

(Notes co-created by Human Dan, Claude, and Flowsend.ai )

Learn more about your ad choices. Visit megaphone.fm/adchoices

Why This Former CCO Became Your Comms BFF Instead - with Gab Ferree

Fri, 05 Sep 2025 10:00:00 -0000

Gab Ferree led global communications at Slack, Bumble, and OneTrust, reaching every traditional summit in our profession. Then she walked away to build Off The Record, where communications professionals can finally admit they don't have all the answers. Even the VPs who are supposed to.

In this conversation, we explore why 100% of comms professionals are using AI but nobody's talking about it, why reporting to a CMO might be better than reporting to the CEO, and how to stop asking for a seat at the table and start earning it through business outcomes.

What We Get Into

Redefining Success in Communications: Why Gab left high-profile roles to create a support system for other professionals

The Marketing-Communications Relationship: How reporting to a CMO can actually benefit communications teams

AI as a Career Amplifier: Why AI won't replace communicators, but will make them more valuable

The Future of Work Post-AI: Examining productivity gains and their implications for work-life balance

Building a Supportive Community: How Off the Record is changing the game for communications professionals seeking growth and connection

Notable Quotes

"I don't care what my title is and I don't care what my reporting line is. I am the Chief Communications Officer. When I am the head of comms and I do have a seat at the table, I don't have to be reporting into the CEO." - Gab Ferree [10:08 → 10:22] "But guess what? Everyone just got promoted. Everyone just got themselves a new specialist underneath them named Claude, who produces everything for you as a first draft. And it may be good, it may be great. Good job. You prompted the model, right? You've trained it right?" - Gab Ferree [40:47 → 41:04]

"I do wonder for like outside of that, are people are going to start talking about like our executives going to talk about like that they have more time, that they get to spend more time with their kids. Maybe they're not burning out. Maybe they don't need to step away to spend more time with their family. Maybe our careers can be more like a marathon and less like a sprint." - Gab Ferree [52:29 → 52:57]

About the Guest

Gab Ferree is the founder of Off The Record, a private membership community for communications professionals. Previously, she served as VP of Global Communications at OneTrust (scaling from startup to $5.1B valuation), led comms at Bumble through major brand transformation, and guided Slack's communications during its Salesforce integration. She's known for her pragmatic approach to building comms programs that align with business goals and her belief that vulnerability and authority can coexist in leadership.

Resources Mentioned

Salesforce V2MOM framework for goal alignment
Future Forum research on the future of work
Axios HQ survey on AI usage in communications

Connect with Gab Ferree

Gab Ferree| LinkedIn

Off The Record | Website

Connect with Dan Nestle

Inquisitive Communications | Website

The Trending Communicator | Website

Communications Trends from Trending Communicators | Dan Nestle's Substack

Dan Nestle | LinkedIn

Timestamps

0:00 Intro: Meet Gab Faree, comms expert

5:20 Aligning communications to business goals

11:35 The value of comms reporting to CMO

18:29 Demonstrating value as a communicator

24:20 Using AI to boost productivity in comms

30:52 The future of work and flexible arrangements

37:21 AI as a tool for innovation in companies

44:07 Survey reveals widespread AI use in comms

50:27 Rethinking work hours in the AI era

59:41 Preview of upcoming AI training for comms

1:05:25 Comms poised to own generative AI optimization (Notes co-created by Human Dan, Claude, and Flowsend.ai )

Learn more about your ad choices. Visit megaphone.fm/adchoices

PR is Juggling Knives on Fire While Riding a Unicycle - with Abenaa Hayes

Fri, 22 Aug 2025 10:00:00 -0000

Can you juggle? If you're a communications pro today, you'd better learn how. Just when you think you've got a good rhythm going, someone tosses you another responsibility. Maybe it's a new social platform. Maybe it's a cultural shift that changes how your audience thinks. Maybe it's AI lighting everything on fire. But you can handle it.

In this episode of The Trending Communicator, host Dan Nestle sits down with Abenaa (Abby) Hayes, founder and CEO of Elysee Consulting, who's been perfecting this professional juggling act for over two decades, helping executives and organizations navigate inclusion and social impact communications without losing their footing. She doesn't just help companies say the right things; she helps them figure out how to authentically live their values in a fractured landscape where performative statements can and do backfire often.

What happens when the inclusion specialist walks out of the room? Ask American Eagle about their Sydney Sweeney campaign. Or better yet, listen as Abby breaks down why having the right people in the room matters more than ever, and why those people shouldn't be treated like cops, but as strategic advisors who help you achieve what you actually want to achieve. This conversation goes way beyond the DEI acronym to explore what it really means to show up authentically when everyone's watching, everyone's got an opinion, and the stakes keep getting higher.

Listen in and hear about...

Why "showing up" means more than just posting something and walking away
How the fractured media landscape requires meeting audiences where they actually are (hint: it's not always the New York Times)
The real reason former journalists are becoming PR's secret weapon
Why AI literacy isn't optional anymore—the people who know AI are coming for your job
How to navigate inclusion without becoming the content police
The American Eagle case study and what happens when brainstorms escape into the wild
Why curiosity might be your only real competitive advantage

Notable Quotes

On the Importance of Inclusion: "To me that's ultimately what it's about. And if I just look at the demographics, both of the US and globally, like we're truly operating in a multicultural and multiethnic world." - Abenaa Hayes [11:40 → 12:02]

On the Evolution of Media Relations: "Media relations is no longer the be all end all in terms of not only driving awareness but cultivating credibility. Right. You've got to take literally like a multi step approach in order to drive ultimately what I call brand engagement." - Abenaa Hayes [36:20 → 37:15]

On AI Literacy: "If you're really looking to future proof a career, your competency and know how to navigate everything that's coming, you have to actually understand how to use it and also be fluent in it." - Abenaa Hayes [50:03 → 51:50]

On AI in Communication: "My contention is that none of this is going to take your job because your job itself is going to be so much different that if you lose your job, it's kind of on you." - Dan Nestle [56:41 → 57:41]

Resources and Links

Dan Nestle

Inquisitive Communications | Website

The Trending Communicator | Website

Communications Trends from Trending Communicators | Dan Nestle's Substack

Dan Nestle | LinkedIn

Abenaa (Abby) Hayes

Elysee Consulting | Website

Abenaa Hayes | LinkedIn

Timestamps

0:00 Intro: Juggling priorities as communicators

5:30 Abena Hayes: Navigating inclusion and social impact

11:39 The importance of authentic inclusion efforts

18:02 Media relations in a fractured landscape

25:01 Storytelling's role in effective communication

31:38 AI literacy and its impact on careers

38:15 The future of communications jobs

44:26 Generative AI and earned media strategies

50:02 Critical thinking in the age of AI

54:39 AI as a tool, not a replacement

1:00:36 The evolving role of communications professionals

1:06:32 Curiosity as a key skill for communicators

(Notes co-created by Human Dan, Claude, and Flowsend.ai )

Learn more about your ad choices. Visit megaphone.fm/adchoices

PR is a Leadership Strategy - with Kristel Valaydon

Fri, 08 Aug 2025 10:00:00 -0000

How many of us are stuck playing media relations hits-and-misses while the real opportunities to drive business transformation seem to be just out of reach?

In this episode of The Trending Communicator, host Dan Nestle sits down with Kristel Valaydon, founder of KV Communications, to explore her revolutionary Five Spheres of Connection framework and our capacity to transform PR into a leadership strategy. After 25 years in the industry and 15 years developing her approach, Kristel challenges the traditional view that PR is a marketing function. Instead, she positions communications as a business strategy that creates community around ambitious founders and forward-thinking teams.

Their conversation digs into why most communications work is just broadcasting, how the fractured media landscape demands new approaches, and why AVEs (advertising value equivalents) need to disappear forever. Kristel shares insights from working with what she affectionately calls "rebels and misfits" – innovative leaders trying to shift minds, models, and markets while building genuine communities around their missions.

What We Talk About:

The Five Spheres of Connection: Visionaries, Trailblazers, Champions, Discoverers, and Pathfinders
Why PR as media relations is only one-fifth of what communications professionals should be doing
How community building differs from audience development and why it matters
The evolution of media companies and the rise of niche, trade, and newsletter platforms
Why founders and rebels need different communication strategies than Fortune 500 companies
The role of AI as a research and strategy partner while maintaining human-first approaches
Moving beyond AVEs and impressions to business-aligned measurement frameworks

Notable Quotes

On the Evolution of PR: "I came out into the real world of business and an agency and I just noticed for pretty much the duration it was media relations. It was very much focused on celebrity." - Kristel Valaydon [6:50 → 7:05]

On Measuring PR Impact: "We're having those business conversations and discovering actually no one's measuring this. How are we measuring this? And as it turns out, what benefits are we giving the clients here?" - Kristel Valaydon [7:35 → 7:50]

On Working with Rebels: "We call them rebels and misfits, but it's a term of endearment. They don't call themselves that at all, but they're so creative and innovative and they are trying something completely different." - Kristel Valaydon [9:10 → 9:25]

On the Role of AI in Strategy: "I love AI from a strategic point of view. It's a strategic, you know, sort of sparring partner for me. It's really testing my ideas and really going, how can we make this better?" - Kristel Valaydon [59:00 → 59:10]

On Challenging Clients: "We're in services. We're not in servitude, and we are the experts." - Kristel Valaydon [1:06:13 → 1:06:14]

Resources and Links

Dan Nestle

Inquisitive Communications | Website
The Trending Communicator | Website
Communications Trends from Trending Communicators | Dan Nestle's Substack
Dan Nestle | LinkedIn

Kristel Valaydon

KV Communications | Website
5 Spheres of Connection | KV Comms Website
Kristel Valaydon | LinkedIn

Timestamps

0:00 Intro: The future of communications

5:43 Kristel's journey from agency to entrepreneurship

11:29 Working with rebels and misfits as clients

18:51 How media companies are adapting to change

25:12 The five spheres of connection framework

34:28 Discoverers: Customers and early adopters

41:00 Pathfinders: External partnerships and media

46:43 Measuring success across the five spheres

53:05 Starting with an audit and prioritization

58:11 AI as an enabler for the five spheres

1:04:37 PR's role in building a better world

(Notes co-created by Human Dan, Claude, and Flowsend.ai )

Learn more about your ad choices. Visit megaphone.fm/adchoices

The Cobbler's Children Have No Shoes But AI Can Help - with Natalie Moran

Fri, 25 Jul 2025 10:00:00 -0000

We can navigate a crisis, position a CEO, and craft messaging for millions of people. So why do so many brilliant communications professionals struggle when it comes to talking about themselves?

In this episode of The Trending Communicator, Dan sits down with Natalie Moran, founder of Comms Futurist, who's built her practice around this exact challenge. After managing crisis communications for millions and working at the highest levels of government, Natalie noticed a paradox: the same people who excel at strategic positioning for others often can't articulate their own evolving value.

It's the classic cobbler's children scenario . We've been trained not to be the story, especially those of us with journalism backgrounds. Natalie calls it what it is - we're simply unpracticed at talking about ourselves.

But when two AI-obsessed communicators get together to mull this problem, we (shockingly) discover that even cobblers can benefit from AI.

What We Talk About

Why AI might actually help us do more of the work we love instead of replacing us entirely
The personal branding problem that's plagued our profession forever - and how AI changes the equation
Those uncomfortable moments when people ask if we're "AI experts" (spoiler: we're not, we're just curious)
The shift from traditional media relations to working with micro-influencers and content creators
How Natalie went from avoiding LinkedIn entirely to building a following by learning out loud
Practical ways to start experimenting with AI tools without feeling like you're cheating or losing your authentic voice

Notable Quotes

On the Evolution of Personal Brand: "I quickly realized that there is a real market for coaching comms professionals on how to talk about themselves and how to promote themselves. Because by the time people realize they need to do it, it's too late." - Natalie Moran [41:32 → 41:50]

On the Challenges of Self-Promotion: "These are smart people, they're totally capable, but they just are not practiced at exploring kind of what makes them unique and what differentiates them until like the night before a big interview for a job or something." - Natalie Moran [47:04 → 47:26]

On the Importance of Online Presence: "I think being visible online and having an online presence is the new first impression times 100. You have to have an online presence and it's career insurance." - Natalie Moran [1:06:31 → 1:06:45]

On the Role of Micro-Influencers: "B2B companies especially are looking to people like us who have, you know, moderately sized followings but very hyper specific audiences to promote products and services, period." - Natalie Moran [1:07:30 → 1:07:45]

On the Value of Storytelling: "I think the premium on being a good storyteller is higher now than it's ever been. That is a very, very valuable skill, I think, in the world of AI." - Natalie Moran [53:32 → 53:45]

Resources and Links

Dan Nestle

Inquisitive Communications | Website

The Trending Communicator | Website

Communications Trends from Trending Communicators | Dan Nestle's Substack

Dan Nestle | LinkedIn

Natalie Moran

Comms Futurist | Website

Natalie’s Prompt Pack for Comms Leaders | Notion

Natalie Moran | LinkedIn

Timestamps

0:00 Intro: Trust recession and evolving communications

5:23 AI's impact on personal branding in comms

11:44 Ethical considerations in AI-assisted communication

17:25 Overcoming resistance to personal branding

23:15 AI as a tool for human-centric communication

29:09 Redefining personal branding for communications professionals

34:03 Leveraging AI for strategic communications planning

39:21 The importance of online presence for communicators

46:24 Balancing personal brand with professional obligations

54:44 AI's role in unlocking personal content potential

1:06:31 The future of communications and micro-influencers

1:12:43 Upcoming "Reimagine" virtual event series

(Notes co-created by Human Dan, Claude, and Flowsend.ai )

Learn more about your ad choices. Visit megaphone.fm/adchoices

Why Communicators Need to Think Like Operations Experts - with Lizabeth Wesely-Casella

Fri, 11 Jul 2025 10:00:00 -0000

What if empathy isn't just about being nice, but your secret weapon for building systems that actually work?

Lizabeth Wesely-Casella, CEO of L12 Services, spent her early career in construction wearing hard hats and reading blueprints in the 90s. She learned that communication wasn't just a nice-to-have—it was survival. That foundation led her to combine behavioral science, Lean Six Sigma, and internal communications into frameworks that create "clarity from chaos."

What We Dig Into

The Real Definition of Empathy in Business - Why feeling your team's pain (not just acknowledging it) changes how you design processes and communications.
Why Structure Creates Freedom - How the right frameworks liberate people instead of constraining them.
The Communications Chaos Tolerance Problem - Organizations are drowning workforces in messages. How to figure out what people can actually handle.
People as Your Most Critical Channel - Your middle managers are communication channels, not just message recipients.
AI as an Enabler (The Bad Kind) - Are we using AI to avoid the hard work of prioritization and focus?
The CATS System - Her Communication Accountability Tool that holds leadership accountable for actually communicating.

Why This Matters

In our fractured landscape where priorities multiply daily, Lizabeth's approach of disciplined focus and human-centered processes feels essential. Whether you're managing return-to-office mandates or trying to get teams to read internal communications, this conversation bridges strategy and tactics.

Notable Quotes

"Clear communication was going to be my superpower. And it was, it was really the foundation of all good projects." - Lizabeth Wesely-Casella [05:54 → 06:07]

"Our worlds are overwhelmed and it is noise. No matter whether you're getting your internal comms at the office or you're getting your advertisements on television or the radio, whatever, we are all at our max capacity for absorbing any more information." - Lizabeth Wesely-Casella [36:28 → 36:48]

"Accountability means that we've created a structure that connects the dots, where along the way you'll be able to make sure that you are in line with what's expected of you and you don't have to have a major course correction." - Lizabeth Wesely-Casella [46:58 → 47:13]

"My preference would be for people to focus on how to use AI in the internal comm space as a way of creating strategy for low engagement, for channel use, for opportunities to create greater organizational awareness between silos." - Lizabeth Wesely-Casella [58:28 → 58:47]

"That's where the Internal Comms Pro becomes the specialist in understanding what the priorities are, reducing the noise and making really strategic decisions about what gets communicated. Because you can't communicate everything." - Lizabeth Wesely-Casella [1:03:58 → 1:04:14]

Resources and Links

Dan Nestle

Lizabeth Wesely-Casella

Timestamps

0:00 Intro: Empathy as a strategic advantage

5:19 From construction to communications expertise

10:10 Combining behavioral science and Lean Six Sigma

17:06 Overly optimistic about multitasking capabilities

24:42 AI as potential enabler of bad behaviors

31:27 Challenges of AI summarizing internal comms

39:43 Reframing accountability as a positive tool

46:18 Creating common language around accountability

51:26 AI adoption causing process breakdowns

58:28 Using AI strategically in internal comms

1:04:52 The irreplaceable human element in communication

(Notes co-created by Human Dan, Claude, and Flowsend.ai )

Learn more about your ad choices. Visit megaphone.fm/adchoices

Your Storytelling Genie is in an AI Bottle – with Park Howell

Fri, 27 Jun 2025 10:00:00 -0000

Here they are again—marketers and communicators worried that AI is about to eliminate storytelling altogether. But what if the exact opposite is happening? What if AI is actually making authentic human storytelling the ultimate competitive advantage?

In this episode of The Trending Communicator, host Dan Nestle reconnects with Park Howell, the brain behind the Business of Story and creator of the Story Cycle Genie—an AI tool designed to amplify human storytelling rather than replace it.

While everyone's rushing to automate their content creation, Park and Dan explore why the brands winning in this fractured landscape are the ones doubling down on distinctly human narratives. They dig into the paradox we're all navigating—how do you leverage AI's efficiency without losing the gritty authenticity that makes your story worth telling?

This isn't your typical "AI versus humans" conversation. It's about how communications professionals can use AI as their storytelling co-pilot while ensuring their brand narratives remain so authentically human that no algorithm could replicate them. Because in a world drowning in AI-generated content, being genuinely, unapologetically human might just be your secret weapon.

Listen in and hear about...

AI's impact on storytelling and brand communication
The importance of human oversight in AI-generated content
Leveraging AI tools like the Story Cycle Genie to enhance, not replace, human creativity
Balancing technology adoption with authentic brand voice
Speed-to-market advantages of AI-powered brand strategies

Notable Quotes

On the Power of Storytelling: "A story is about a man getting in a hole and a man getting out of a hole. It need not be a man. And it need not be about a hole. People love that story." - Park Howell [04:24 → 04:46]

On Business Storytelling: "In business, the stories we need to tell are in solution to our customers problems. What are they going through, what are they experiencing, what do they want and why is it important to them?" - Park Howell [05:09 → 05:22]

On AI-Generated Stories: "It wasn't even my eyes at first. It was a feeling. I first had this feeling inside of me like, this doesn't feel right. Then I used my senses, my eyes, in my ears to scrutinize it." - Park Howell [12:28 → 12:39]

On the Importance of Brand Story: "Speed to market. I mean everything is accelerating around us and those that are dragging behind are going to lose out." - Park Howell [01:01:53 → 01:02:01]

On AI in Storytelling: "Instead of taking three months to define and refine your brand story. You can now do it in minutes, literally, instead of, and, and by the way, saving the tens of thousands of dollars it typically takes for you to do that down to a few hundred bucks." - Park Howell [01:02:01 → 01:02:21]

On the Value of Human Expertise: "The AI is only as good as the wisdom that lies behind it and the IP that lies behind it." - Dan Nestle [01:09:18 → 01:09:25]

Resources and Links

Dan Nestle

Park Howell

Timestamps

0:00 Intro: AI for self-inspection and storytelling

5:33 Defining story: Man in a hole analogy

12:50 AI's impact on storytelling and human touch

20:55 Using AI to understand your brand story

28:56 The power of dialogue in authentic stories

38:39 Introducing the Story Cycle Genie tool

47:28 Analyzing Dan's brand story with the Genie

54:59 Iterating and improving brand messaging

1:01:53 Speed to market with AI-powered storytelling

1:07:52 Integrating Story Cycle Genie in enterprises

1:10:16 Closing thoughts and where to find Park

(Notes co-created by Human Dan and Flowsend.ai )

Learn more about your ad choices. Visit megaphone.fm/adchoices

Harmonizing AI and Human-Centric Approaches in Business Transformation - with Kate Bullinger

Fri, 13 Jun 2025 10:00:00 -0000

Humans are in a tough spot right now. Seems like everyone's talking about AI disruption, how to "stay human," why humans will be more or less important, and on and on. But one thing remains certain: business transformation will fail without a human-centric approach.

In this episode of The Trending Communicator, host Dan Nestle sits down with change management and change communications legend Kate Bullinger, CEO of United Minds, to discuss the critical role of human-centric approaches in managing organizational change. With over two decades of experience partnering with senior executives on enterprise transformations, Kate shares her wisdom and insights on building purpose-driven cultures and high-performing teams.

From M&As to restructuring and leadership transitions, Kate and Dan examine the complexities of change management in today's constantly disrupted business environment. They explore how AI and technology can enhance communication strategies while emphasizing the importance of maintaining a human touch. Kate offers practical advice on creating effective change playbooks, addressing employee concerns, and navigating the challenges of fractured audiences within organizations.

Listen in and hear about...

Human-centric approaches to organizational change and transformation
The importance of creating a "North Star" vision for change initiatives
Leveraging AI tools to enhance change management strategies
The impact of employee advocacy on organizational reputation and change efforts
Future leadership challenges in an AI-driven, hybrid work environment

Notable Quotes

Human-Centric Change: "Change can't happen if you don't bring the humans along for the journey.” - Kate Bullinger [04:25 → 04:42]

Communication During Uncertainty: "Even getting out there and listening and being present can quell a lot of those concerns or at least let people know that there's no new information to share. I think that's something that's really consistent across any kind of change because at the end of the day, it's really about human behavior. Right. And people don't like change." - Kate Bullinger [11:37 → 12:03]

Employee Engagement: "The more people feel like they've had a voice or they've had some fingerprint on the process, the more they feel bought in." - Kate Bullinger [29:08 → 29:31]

Future Leadership: "When you think about 10 years from now, what is it going to look like to lead a large global organization? I don't. Those leaders won't be in their jobs anymore.” - Kate Bullinger [1:03:52 → 1:04:20]

Change Management: "It's not that people are processing faster, but that our ability to engage them in a meaningful and more targeted way that's stakeholder-centric. Even inside the organization, I think is where we want to lean into AI and technology." - Kate Bullinger [1:04:20 → 1:04:35]

Resources and Links

Dan Nestle

Kate Bullinger

Timestamps

0:00 Intro: AI content debate on LinkedIn

5:07 Human-centric approach in business transformation

10:37 Challenges of communicating during change

15:42 Creating a North Star vision for change

21:52 Types of business transformations

28:31 Leadership behaviors during organizational change

34:18 Navigating uncertainty as a communications leader

40:19 Using AI tools for employee sentiment analysis

45:11 Developing a modern change management playbook

51:53 Communications teams as organizational nerve centers

59:55 Unique skills gained from managing transitions

1:03:26 Future of leadership in evolving workplaces (Notes co-created by Human Dan and Flowsend.ai )

Learn more about your ad choices. Visit megaphone.fm/adchoices

Beyond DEI: Redefining Cultural Communications - with Aleisia Gibson Wright

Fri, 30 May 2025 10:00:00 -0000

If you're thinking "cultural communications" is another way to say "DEI," you may want to broaden your perspective. Culture comms might just be the key to building trust when the stakes are high - especially in healthcare.

In this episode of The Trending Communicator, host Dan Nestle connects with award-winning healthcare communicator Alicia Gibson Wright, founder of GW Health Public Relations, to challenge conventional wisdom about cultural communications in healthcare. They examine how the COVID-19 pandemic exposed deep-rooted trust issues and health disparities, pushing communicators to rethink their approach. Alicia shares insights from her extensive career, highlighting the importance of tailoring messages to diverse audiences while maintaining factual consistency.

The conversation extends beyond traditional DEI frameworks, examining how authentic storytelling and cultural understanding can enhance health outcomes and drive business success. This episode presents a fresh perspective on the future of healthcare communications, where flexibility and cultural fluency are not just nice-to-haves but essential tools for reaching and resonating with increasingly diverse and fractured audiences.

Listen in and hear about...

Cultural communications in healthcare PR and marketing
Navigating trust issues in the post-COVID healthcare landscape
AI's potential and limitations in addressing healthcare disparities
Storytelling as a powerful tool for inclusive healthcare messaging
Evolving patient expectations and their impact on healthcare communications
Challenges of broad-brush communication in a diverse society

Notable Quotes

On the Complexity of Healthcare Communications: "There's so many layers in between those two things from the hospital and the pharmaceutical company. There's the providers, there's the policymakers, there's the patient, there are the loved ones. That whole kaleidoscope of different audiences that are connected to healthcare." - Aleisia Gibson Wright [13:00 → 13:21]

On the Importance of Trust in Healthcare: "I think the most important thing now with healthcare is the aspects of trust and understanding how important it is to not just understand what the medicine is, but to trust the source of the information of the actual product you're taking." - Aleisia Gibson Wright [17:38 → 17:55]

On the Challenges of AI in Healthcare: "I think once we are able to scrape or infuse accurate medical information into these AI tools then perhaps. But there's so many medical inaccuracies out there that live on the web and that will perpetuate through AI platforms that we can't 100% trust." - Aleisia Gibson Wright [45:38 → 45:57]

On the Power of Storytelling in Healthcare: "The more we can storytell, the more we can show real people, I think that too helps us sort of hurtle over the de and I aspect. If you're just storytelling, you're just showcasing a person's real life lived experience, that's just storytelling." - Aleisia Gibson Wright [53:31 → 53:48]

Resources and Links

Dan Nestle

Aleisia Gibson Wright

Timestamps

0:00 Intro: Navigating the communications minefield

5:25 Serendipitous networking and unexpected connections

10:51 Evolution of healthcare communications landscape

16:10 Patient expectations and trust in healthcare

23:27 Mass communication challenges in healthcare

32:37 Cultural aspects in healthcare communications

38:23 AI's potential and limitations in healthcare

46:31 Balancing AI and human interaction in healthcare

52:59 The power of storytelling in healthcare communications

58:36 Flexible approach to evolving healthcare landscape

(Notes co-created by Human Dan and Flowsend.ai )

Learn more about your ad choices. Visit megaphone.fm/adchoices

Disrupting Yourself Before AI Does - with Steve Rubel

Fri, 16 May 2025 10:00:00 -0000

How do we work with AI in a way that keeps the human part intact? Because while AI can handle the process, it’s still on us to bring the perspective, the empathy, and the meaning that make communication matter.

In this episode of The Trending Communicator, host Dan Nestle reconnects with seasoned media analyst, communications strategist, digital innovator, and social media OG, Steve Rubel. Steve - now EVP of Media Insights & Measurement at Burson, a role he began after recording this episode - shares his journey from the early days of social media to his current focus on AI's impact on communications, discussing the dual nature of AI as both a creator and a disruptor of value in the industry.

Steve and Dan discuss the challenges and opportunities AI presents, from its role in media analysis to its potential to redefine job functions. They highlight the importance of continuous learning and the need for professionals to become "companies of one," investing in their skills to stay ahead.

Listen in and hear about...

How AI is transforming the communications industry at unprecedented speed
Strategies for professionals to stay relevant in an AI-driven landscape
Leveraging AI to enhance media analysis and strategic insights
Challenges in adapting billing models for AI-assisted work
Importance of curiosity and continuous learning in the AI era
Optimism for communications professionals who embrace AI's potential

Notable Quotes

On AI's Impact on Communications: "AI could be a value creator, but it also has equal power, if not more power, to be a value destructor." - Steve Rubel [22:57]

On Disrupting Yourself: "It's disrupting yourself before somebody else disrupts you." - Steve Rubel [45:26]

On the Future of Communications: "I'm just very bullish about the communications industry and its prospects going forward, especially given what I talked about at the top about this tremendous societal, geopolitical and environmental changes that are in front of us right now and the need for good, solid counsel all around to advise how to navigate all that." - Steve Rubel [1:17:20]

On Adapting to AI: "Don't be afraid if it's destroying aspects of your work. There's nothing you can do about that other than figuring out how to also turn it and mirror it into a Net plus for you." - Steve Rubel [1:19:25]

On Learning with AI: "But what I love about the experience of sitting down with it is it just indulges my curiosity and my, like, my kind of fantastical ideas." - Dan Nestle [1:08:44]

Resources and Links

Dan Nestle

Steve Rubel

Steve Rubel | LinkedIn

Timestamps

0:00 Intro

4:12 Discussion on "Seven Habits" and personal reflections

8:13 Steve Rubel discusses career evolution and blogging's impact

12:12 Dan Nestle discusses humility and change

16:19 Discussion on AI's Transformational Impact

19:07 Technological Change and Communications

24:44 Discussion on AI's impact on junior roles

27:23 Communications and Social Media Impact

29:51 AI and Workforce Adaptation

34:20 Leadership and AI's Role

37:13 Discussion on ANA AI Conference

41:01 Steve Rubel discusses AI experience

46:01 Steve Rubel discusses his role in qualitative research and adapting during the pandemic

49:04 Excel and Media Strategy

53:48 Experience and Evolution

57:08 Media Analysis and Strategy

1:01:20 Media and Client Expectations

1:05:40 Technological Revolution and Displacement

1:08:44 Curiosity and Learning with AI

1:12:03 Safe Use of AI Tools

1:17:20 Steve Rubel expresses optimism about the communications industry's future

1:19:25 Discussion on AI's impact on jobs

1:22:17 Outro

(Notes co-created by Human Dan and Flowsend.ai)

Learn more about your ad choices. Visit megaphone.fm/adchoices

Chaos, AI, and the Future of Work - with Emanuel Rose

Mon, 05 May 2025 14:56:00 -0000

Is AI a miracle, heralding an age of invention, or the harbinger of a dystopian civilizational collapse? The rise of short-form video on social platforms - empowering creators, or undermining society? The only certainty these days is uncertainty. But for curious minds, that's precisely what makes it exciting.

In this episode of The Trending Communicator, host Dan Nestle catches up with Emanuel Rose, CEO of Strategic eMarketing and author of Authentic Marketing in the Age of AI, Authenticity: Marketing to Generation Z, The Social Media Edge, numerous e-books, and children's books. As a storyteller, marketer, and dubbed by Dan as a Renaissance man, Emanuel brings a unique perspective to the discussion on AI, generational differences in technology adoption, and the future of communication.

The conversation touches on the challenges and opportunities presented by AI in marketing and communications, with Emanuel sharing insights on how businesses can start integrating AI into their operations. They discuss the importance of maintaining human creativity in storytelling while leveraging AI tools, and the potential for AI to free up time for more meaningful pursuits.

Listen in and hear about...

Embracing chaos in an era of rapid technological change
Generational differences in AI adoption and digital habits
Leveraging AI for content repurposing and brand storytelling
Automating mundane tasks to focus on creative pursuits
Balancing screen time and digital detox for mental well-being
Adapting communication strategies for Gen Z audiences
Exploring the future of voice-activated AI assistants

Notable Quotes

On Staying Curious: "I just, I follow the rabbit holes and that's kind of what I think is the joy of being a human. And we have access to so much information now, we can learn anything we want. And the secret is to stay curious." - Emanuel Rose [3:41 - 4:05]

On Human Consciousness and Technology: "Our job is not to click buttons any more than it is to swing a hoe. Right. So we have to get out of our Cartesian framework." - Emanuel Rose [9:42 - 9:50]

On Generational Differences in Technology Adoption: "The Z's just. They just absorb this stuff and, you know, and then, you know, they were all. All the way down to the alphas. Now they're. You know, they're like 8, 9, 10, that range. And so it's like they're going to absorb it in the same kind of way." - Emanuel Rose [17:23 - 17:35]

On the Role of Humans in AI-Generated Content: "I think the human in the loop is the critical part of this. And it's kind of like, could I have my doppelganger, my video doppelganger, do all my zoom calls for me? Well, yeah, I can. I can do that now." - Emanuel Rose [40:25 - 40:35]

Resources and Links

Dan Nestle

Emanuel Rose

Timestamps for your convenience (as generated by Flowsend.ai)

0:00 Intro: Embracing chaos and technological change

5:10 Rise of AI agents and retail-level automation

9:42 Philosophical approach to AI and human purpose

15:51 Generational differences in technology adoption

20:18 Managing screen time and digital detox

25:07 Lack of AI adoption in small businesses

30:39 The future of voice-activated AI assistants

35:42 Importance of effective AI prompting skills

40:25 Balancing AI capabilities with human values

45:18 Leveraging existing content with custom GPTs

49:59 Automating tasks to focus on creativity

(Notes co-created by Human Dan and a variety of AI helpers, including Fireflies.ai and Flowsend.ai)

Learn more about your ad choices. Visit megaphone.fm/adchoices

From Clinton's Wrath to AI's Rise: Navigating through the Perma-crisis - with Elie Jacobs

Fri, 18 Apr 2025 10:00:00 -0000

Are we going in the right direction as communicators? In an era of dramatic policy shifts, cultural upheaval, and a fractured media landscape, how do we trudge onward through the muck without losing our way? Weighty questions indeed.

In this episode of The Trending Communicator, host Dan Nestle sits down with Elie Jacobs, founding partner of Purposeful Advisors, to tackle the thorny issues facing today's communications professionals. With over two decades of experience in public policy and advocacy, Elie brings a wealth of insights to the table. From his early days in President Clinton's post-presidential office to his current role advising startups and mid-size companies, Elie has witnessed firsthand the evolution of the communications profession.

This wide-ranging conversation covers critical topics like the impact of AI on truth and objectivity, the challenges of maintaining purpose in a "perma-crisis" environment, and the delicate balance between business imperatives and societal responsibilities. Elie and Dan discuss the pitfalls of chasing trends versus staying true to core business objectives, and debate the proper role of communicators in shaping corporate policies on contentious issues.

Throughout the episode, Elie emphasizes the importance of critical thinking, curiosity, and maintaining perspective in an increasingly polarized world. He argues for a return to fundamentals - focusing on clear business purposes rather than getting caught up in the latest social media firestorms. The discussion also touches on generational divides in the workplace and how early career experiences shape communicators' approaches to risk and decision-making.

Whether you're a seasoned PR pro or just starting out in the field, this episode offers valuable food for thought on the current state and future direction of strategic communications. Elie's candid insights and Dan's probing questions combine to create a thought-provoking exploration of our profession's most pressing challenges. Don't miss this opportunity to gain fresh perspective on navigating the complex waters of modern corporate communications.

Listen in and hear about...

Navigating the perma-crisis era as a communications professional
How early career experiences shape strategic advisory skills
Balancing business imperatives with societal responsibilities
Critical thinking's vital role in the age of AI-driven information
Adapting communication strategies to rapid political shifts
Purposeful advising: focusing on a company's core mission
Nuanced approaches to diversity and inclusion in corporate settings

Notable Quotes

On Career Beginnings: "The way I got into this was, you know, just sheer dumb luck. I didn't know what I wanted to do when I finished school. And then 911 happened and I picked up with cliche duffel bag of clothes and a duffel bag of GMAT books and LSAT books and GRE books and went off to Israel to try to figure out what to do." - Elie Jacobs [2:30 - 3:57]

On the Path to Communications: "I don't know that. You know, people talk about having a calling, right? Some people have calling calling to the pulpit, regardless of what religion it is. Other people have callings to be doctors, other people have callings to be teachers. I'm not sure I've met anybody who has a calling to be a lawyer. I don't think I've ever met somebody who has a calling to be a public relations or communications specialist." - Elie Jacobs [6:48 - 7:15]

On Representing Important Figures: "The only thing that was really said to us was you represent him, which also means you're representing his wife, who was then the senator. So that kind of weighs on you a little bit." - Elie Jacobs [12:36 - 12:45]

On Dealing with High-Pressure Situations: "Once Bill Clinton completely loses his temper at you, your perspective on things changes a great deal. He lost it at me because I happened to be. I. I was just in the way." - Elie Jacobs [13:40 - 13:50]

On the Importance of Critical Thinking: "Critical thinking is something that we actually have to call out now as something that, okay, we, we really need. Critical thinkers used to be almost a given that, you know, you, one of the reasons why either you are hired for an important job or, or that, you know, when you come out of college or wherever you've been, that, you know, critical thinking is part of the resume." - Dan Nestle [18:56 - 19:19]

On the Challenges of Objective Truth in Modern Times: "The concept of objective truth has been shattered over the last 10 years. And it's not just, you know, misinformation and creative hyperbole and truth and, you know, truthful lies or whatever the term was that they came up with in the first Trump administration." - Elie Jacobs [27:04 - 27:18]

On the Evolution of Media and Truth: "For the better part of three centuries or more. There were editors who present who basically worked on something that was book length every single day and that was the news." - Elie Jacobs [43:02 - 43:12]

On the Role of Purpose in Business: "When we talk about purposeful, we're talking about, we're going to help you figure out what your purpose is. Going back to Simon Sinek's golden circle of why, how and what." - Elie Jacobs [51:43 - 51:52]

On the Importance of Business Fundamentals: "There has to be a business imperative. You can only be good for society if you're good at business." - Elie Jacobs [1:05:05 - 1:05:11]

Resources and Links

Dan Nestle

Elie Jacobs

Timestamped key moments from this episode (as generated by Fireflies.ai)

👤 Guest Background and Career Path (00:00 - 09:01)

Elie Jacobs has over two decades of experience in public policy and advocacy.
Started as a press aide in President Clinton's post-presidential office.
Currently a founding partner of Purposeful Advisors.

📚 Learning Experiences and Professional Development (09:01 - 18:26)

Successful communicators need broad exposure, curiosity, and strong writing abilities.
Elie prefers working with startup and midsize companies for greater impact.

🔄 Evolution of the Communications Profession (18:26 - 28:18)

Critical thinking is now a highlighted skill that needs to be tested for.
The role of communications professionals as CEO advisors and 'truth tellers'.

🤖 AI's Impact on Communications (28:18 - 38:13)

AI is increasingly relied upon as an arbiter of truth.
Importance of questioning AI outputs and critical thinking when using AI tools.

📰 Media Environment and Truth (38:13 - 47:36)

The concept of 'objective truth' has been shattered over the last decade.
Three types of communicators in the current environment.

🎯 Professional Direction and Purpose (47:36 - 57:24)

Purposeful Advisors focuses on helping companies identify their purpose.
Companies need to balance stakeholder interests with business imperatives.

📈 Business Focus and Future of Communications (57:24 - 01:10:47)

Communications departments gained significant power during the pandemic.
Future communications professionals need curiosity and philosophical thinking.

Timestamps for your convenience (as generated by Flowsend.ai)

0:00 Intro: Host introduces guest Elie Jacobs

5:43 Unexpected paths into communications careers

11:09 Benefits of advising smaller companies

18:04 Critical thinking skills in communications

25:40 Generational shifts in politics and policy

33:46 AI's growing role as arbiter of truth

41:28 Loss of learning opportunities for junior staff

51:15 Focusing on business purpose over social issues

1:00:21 Nuance lost in corporate communications

1:07:04 Importance of curiosity in communications careers

(Notes co-created by Human Dan and a variety of AI helpers, including Fireflies.ai and Flowsend.ai)

Learn more about your ad choices. Visit megaphone.fm/adchoices

Distinctive Discoverability: Search Rules the Reputation Roost - with Rob Jekielek

Fri, 04 Apr 2025 10:00:00 -0000

Faced with today's fractured mess of audiences and media, it's tempting to unleash a deluge of content and overwhelm social channels with content, hoping to reach the people who want to hear from you. Clearly, not a winning strategy - and those who think it is produce nothing more than dull, generic, reputation-breaking AI slop. But what if the key to success lies in a concept as simple as it is powerful: distinctive discoverability?

In this episode of The Trending Communicator, host Dan Nestle sits down with Rob Jekielek, Managing Director of Harris Insights and Analytics, to unpack the critical importance of audience-first strategies in modern communications. With over two decades of experience in brand and reputation research, Rob brings a wealth of knowledge on leveraging data-driven insights to craft compelling narratives that resonate across fragmented audiences.

The conversation kicks off with a sojourn into Rob's extensive background, from his early days in media analysis to his current role at the forefront of brand and audience research. Rob shares fascinating insights from recent studies, including a 14-country survey on how people find information about companies and brands. The results? Search engines reign supreme, with a staggering 79% of respondents using them often or always.

But it's not just about being found – it's about being trusted. Rob reveals that 77% of people trust the information they get from search engines, a figure that dwarfs trust in other platforms. This leads to a thought-provoking discussion on the concept of "distinctive discoverability" and its crucial role in modern communications strategies.

The episode takes an unexpected turn as Rob introduces the idea of AI as a key audience, challenging communicators to consider language models in their stakeholder maps. This fresh perspective opens up new content creation and distribution avenues, with Rob offering practical advice on balancing organic content with paid amplification.

Throughout the conversation, Rob and Dan touch on a wide range of topics, from the overreliance on social media to the enduring power of well-crafted, long-form content. They discuss the importance of context and action in building confidence and how digital insights can provide the "strategy scaffolding" often missing in communications planning.

This episode is a must-listen for communications professionals looking to cut through the noise and make a real impact. Rob's data-driven approach, combined with Dan's industry expertise, offers a roadmap for navigating the complexities of modern audience engagement. Whether you're a seasoned PR veteran or just starting your communications journey, you'll come away with actionable insights to elevate your strategy and achieve true distinctive discoverability.

Listen in and hear about...

Search engines' dominance in finding brand information
Importance of distinctive discoverability in digital content
Overreliance on social media in corporate communications
AI as a new audience for brand messaging
Context plus action equaling confidence in business
Middle metrics filling the strategy gap for communications
Practical takeaways for pitching communications initiatives

Notable Quotes

On the Power of Search Engines:

"So search engines and it's by far margin. Right. So it's like, you know, globally speaking, in aggregate, all 14 countries, 79% of people use search engines often or always, versus never or only sometimes to find information by companies and brands." - Rob Jekielek [13:14 → 13:30]

Trust in Information Sources:

"What's equally important is that 77% of people who use those tools to find information also trust the information they get back." - Rob Jekielek [13:30 → 13:37]

On the Importance of Distinctive Discoverability:

"This idea of distinctive discoverability I think is the essential idea. So how do you make sure that whatever we're putting out there is distinctive competitive positioning and how do we ensure that it's built in a way that's organically discoverable?" - Rob Jekielek [17:48 → 18:03]

On the Formula for Building Confidence:

"The formula is action plus context equals confidence. So we ask people like, how important are these issues, how confident are you? And then how are you seeing companies engaging?" - Rob Jekielek [58:57 → 59:09]

The Importance of Context in Communication:

"If people are only seeing action, confidence is actually pretty low. It's niche. It's only 25% of people would say they're confident. Right. If you. Same thing. If you see just communication. Right. Just about 25 versus when you add context, not volume, not communication to action, you pop the confidence up to over 50%." - Rob Jekielek [59:16 → 59:36]

On the Practical Application of Research:

"Honestly, I will say of all the work we're doing right now, one of the things I'm proudest of is a lot of our initial engagements have literally become the business case for how comms leaders pitch what they need to do next." - Rob Jekielek [1:01:10 → 1:01:23]

On the Importance of Owned Content:

"Build on owned land and all that, all that good stuff. But there's nothing wrong with a good rental property. I will tell you that. It's, it's also important to, to rent wisely." - Dan Nestle [56:44 → 56:54]

Resources and Links

Dan Nestle

Rob Jekielek

Timestamped key moments from this episode (as generated by Fireflies.ai)

🔍 Introduction to Rob Jekielek and His Expertise (00:00 - 13:05)

Rob Jekielek has over 20 years of experience in brand research and corporate reputation.
79% of people trust search engines for brand information, significantly more than other platforms.

💡 Concept of Distinctive Discoverability (13:05 - 21:06)

Creating standout content that is organically searchable is crucial for effective communication strategies.
Over-reliance on social media can limit organic reach; building organic content first is advised.

🌐 Search Dynamics and Content Strategy (21:06 - 30:49)

The PESO framework (Paid, Earned, Shared, Owned) is essential for competitive positioning.
Good content creation fundamentals are necessary for both traditional and AI-powered search.

🤖 AI's Impact on Search and Content (30:49 - 40:45)

AI tools are changing content discovery; however, quality human writing remains essential.
AI should be used for research and synthesis, not as the primary content creator.

🔄 Digital Transformation in Communications (40:45 - 49:38)

Communications teams often lag in digital transformation compared to marketing teams.
Understanding audience information-seeking behavior is vital for effective positioning.

📊 Social Media Limitations and Strategy (49:38 - 57:47)

Social platforms limit organic reach to promote paid content; companies should focus on building lasting assets.
Short-term viral content lacks long-term value without a comprehensive strategy.

🏆 Building Confidence and Effective Strategy (57:47 - 01:05:49)

Context is crucial for building confidence in business actions; digital insights help bridge strategy gaps.
A comprehensive perspective is necessary for strong competitive positioning

Timestamps for your convenience (as generated by Flowsend.ai)

0:00 Intro: Fractured media and audience landscape

5:16 Rob's journey in corporate brand research

11:45 Search engines dominate brand information sources

18:04 Distinctive discoverability in digital content

24:10 AI as a key audience for content

30:48 Context and action build confidence in brands

37:21 Quality content rises above AI-generated noise

44:08 Data-driven thought leadership adds novelty

50:58 Balancing social media and owned content strategy

58:04 Formula for building confidence in business

1:00:37 Digital strategy fills the middle metrics gap

(Notes co-created by Human Dan and a variety of AI helpers, including Fireflies.ai and Flowsend.ai)

Learn more about your ad choices. Visit megaphone.fm/adchoices

Why Audits Should Delight Communicators - with Lynn Zimmerman

Fri, 21 Mar 2025 10:00:00 -0000

If change is inevitable, why are we typically so bad at managing it? As businesses navigate digital shifts, mergers, and AI advancements, one crucial group often gets sidelined: employees. Communicators can play a much larger role in managing these key stakeholders during organizational upheaval - and strategically guide organizations through any transition.

In this episode of The Trending Communicator, host Dan Nestle welcomes change communications veteran and communications audit expert Lynn Zimmerman, CEO and chief strategist of Swing Communication, to dissect change communications in today's dynamic business world. With a career spanning over 25 years, Lynn has been instrumental in over 40 acquisitions and integrations, ensuring that employees remain at the heart of transformation. In her conversation with Dan, she delivers insights into conducting effective communication audits, the significance of employee-focused strategies during transformative periods, and the impact of AI on internal communications.

Listeners will gain a deeper understanding of the differences between internal and change communications, learn strategies for conducting thorough communication audits, and discover how AI can enhance change communications efforts. The discussion also highlights the evolving role of communicators in steering organizational change and offers techniques for engaging employees as vital stakeholders during transitions.

Whether you're a communications professional, business leader, or simply curious about organizational change dynamics, this episode is packed with actionable insights. Lynn's expertise, combined with Dan's probing questions, creates a compelling conversation on navigating corporate transformation while keeping employees informed, engaged, and aligned.

Listen in and hear about...

Understanding the distinct roles of change communicators and change managers.
The importance of communicators being part of the core project team.
How AI tools enhance the communication audit process.
Conducting communication audits to uncover organizational practices.
Strategies for smaller organizations to implement "pulse audits."
Aligning company values with leadership actions for change readiness.
Why change should have a defined start, middle, and end.

Notable Quotes

On the Role of Communicators in Change:

"I've always said that one of our superpowers as communicators is that curiosity, the inquisitiveness and the kind of relentless interrogation that we bring to certain projects, hopefully in a good way, where we ask the questions that nobody thinks of or that other people think might be, oh, I don't want to ask a stupid question." - Dan Nestle [12:21 - 12:52]

On the Evolution of Change Communication:

"I think the recognition that change is important is a big step. And so it's evolving. I worked on a project and this was this corporate acquisition, the first time I was involved in change. And I was working with these project managers who weren't familiar. You know, this was a new process." - Lynn Zimmerman [29:57 → 30:15]

On the Importance of Employee Communication:

"It's also what a communicator needs to do, which is to speak to your audience in the manner in which they. They prefer to be spoken to. And if you're speaking their language from the get go, you will absolutely have much more success with your message." - Dan Nestle [32:13 - 32:53]

The Power of Communication Audits:

"I know I have one client that we did an audit a couple years ago and she still carries around the report in her, her work bag because it has so much information that helps her think about how to better communicate with, with her employees." - Lynn Zimmerman [38:29 → 38:46]

On the Importance of Values in Change Management:

"If you only pull your values out when you're going through a major change, then it's going to confuse people. Or if you throw away your values when you announce a major change, they're going to see that as well and they're not going to believe you." - Lynn Zimmerman [1:01:44 → 1:01:57]

The Future of Change Communication:

"I think change needs to change. And because change is not going away, and I don't really like the whole change is constant, you know, that's. That's not how change works. Change needs to have a start, middle and end, or else you're just creating chaos within your organization and uncertainty." - Lynn Zimmerman [59:28 → 59:47]

On the Role of Internal Communications in Change:

"Internal comms has a really big role in change, is making sure that those, that those company values are lived and that they're understood and that people know the vision of the company, what we're trying to accomplish." - Lynn Zimmerman [1:02:05 → 1:02:17]

The Challenge for Internal Communications Teams:

"In the defense of internal, calm comms folks, it's, they're busy. These people are way too busy. And you know, it's a absolutely. Traditionally underfunded, we're understaffed. And so even adding some of those things are hard. But if you can make the time to do those things, it will help you create a stronger case for doing something new." - Lynn Zimmerman [1:08:46 → 1:09:10]

Resources and Links

Dan Nestle

Lynn Zimmerman

Timestamped key moments from this episode (as generated by Fireflies.ai)

🎤 Transformation in Communication (00:13 - 01:35)

Transformation is a constant theme in business and communications, affecting how organizations operate.
Employees are often overlooked in discussions about transformation, despite being critical to its success.

👥 Role of Internal Communicators (01:42 - 10:58)

Lynn Zimmerman emphasizes the importance of internal communicators in guiding employees through change.
Internal communicators should be part of core project teams during change initiatives to ensure effective messaging and stakeholder engagement.
Communicators must understand the organization and its employees to tailor messages appropriately.

🔄 Change Communication vs. Internal Communication (11:01 - 19:07)

Change communication has a defined start and end, unlike ongoing internal communication.
Internal communicators need to adapt their mindset to focus on the unique challenges of change initiatives.
Successful change communication requires a unified message that addresses the needs of different stakeholder groups.

📊 Importance of Communication Audits (35:07 - 44:14)

Conducting communication audits helps organizations understand their current state and identify gaps in communication practices.
Audits involve interviews, focus groups, and surveys to gather insights from employees and leaders.
The audit results provide actionable recommendations for improving communication strategies and practices.

🛠️ Toolkit for Small Organizations (44:30 - 51:50)

Lynn suggests that small organizations can conduct their own pulse audits to assess communication effectiveness.
Creating a set of standardized questions for leaders and employees helps track trends over time.
Visual mapping of communication channels can reveal gaps and areas for improvement.

🤖 AI's Role in Communication (51:57 - 59:21)

AI can enhance the communication audit process by identifying themes and extracting valuable insights from conversations.
AI serves as a second brain, helping communicators to analyze data and improve stakeholder engagement strategies.
The future of communication will increasingly involve leveraging AI to navigate change effectively.

🌟 Final Thoughts on Change Management (59:28 - 1:03:14)

Change needs to be managed with a clear start, middle, and end to avoid chaos within organizations.
Internal communicators should advocate for consistent messaging and alignment with company values during times of change.
Preparing employees for change is essential for fostering a positive organizational culture and ensuring successful transformations.

Timestamps for your convenience (as generated by Flowsend.ai)

0:00 Intro: Transformation in business and communications

5:22 Lynn's journey into change communications

12:21 The critical role of communicators in change

18:57 Defining change communication as a discipline

25:08 Handling negative feedback during change

34:54 Using AI to enhance communication audits

46:56 The future of change management with AI

59:31 Creating a culture prepared for change

1:04:30 Communication strategies for smaller companies

1:08:46 The importance of self-awareness in comms

(Notes co-created by Human Dan and a variety of AI helpers, including Fireflies.ai and Flowsend.ai)

Learn more about your ad choices. Visit megaphone.fm/adchoices

From Alexa to Agentic AI: Conversational AI and the Future of Brand Communication - with Susan and Scott Westwater

Fri, 07 Mar 2025 11:00:00 -0000

As AI disrupts and reshapes our interactions with brands and people alike, how do we genuinely connect with the voices around us? Conversational AI challenges us to rethink engagement with both technology and each other. What does it mean for brands to have a voice, and how can this change redefine connection and accessibility?

In this episode of The Trending Communicator, host Dan Nestle sits down with the dynamic duo behind Pragmatic Digital, a strategic marketing agency at the forefront of leveraging cutting-edge technology for tangible business results. Susan and Scot Westwater, authors of Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement, share their journey from traditional marketing to becoming trailblazers in the world of voice and conversational AI.

This episode offers a comprehensive look at the conversational AI ecosystem, from voice assistants like Alexa and Google Assistant to the integration of voice capabilities in mobile apps and customer service platforms. The Westwaters provide invaluable insights on how businesses can harness these technologies to enhance brand experiences, streamline operations, and create more meaningful customer interactions.

They educate Dan on some of the finer points of conversational AI and discuss its impact on marketing and communications, offering strategies for implementing voice technology in various business contexts. The conversation highlights the importance of intentional design in creating effective voice experiences, balancing automation with human oversight in AI-driven customer interactions, and the future of agentic AI and its potential applications in business.

Whether you're a seasoned marketer, a communications professional, or a business owner looking to stay ahead of the curve, this episode provides actionable advice on integrating conversational AI into your strategy. Susan and Scot's expertise demystifies complex concepts, making them accessible and applicable to businesses of all sizes.

Don't miss this opportunity to learn from two of the industry's leading voices on how to leverage conversational AI to drive customer engagement and propel your business forward in the digital age.

Listen in and hear about...

Embracing conversational AI as a powerful tool for customer engagement
How voice technology democratizes information access and distribution
Crafting brand personalities for AI-driven interactions with customers
Balancing human oversight with AI automation in business processes
Leveraging voice assistants and chatbots across multiple communication channels
Practical steps for integrating AI into existing marketing and PR strategies
The future of agentic AI and its potential impact on business operations

Notable Quotes

On the Power of Voice in Communication:

"Spoken word suddenly became this way of being able to transfer information in a much more democratic method. You didn't have to be able to read. There were opportunities to put things in language. It was starting to get back to the roots again of how information was kind of pulling down some of the gatekeeping." - Susan Westwater [08:04 → 08:35]

On the Evolution of Brand Personality:

"These were all really interesting, rich experiences that come into play, which is what really geeked me out. Now, Scott was a lot. I would say I was more of the heart and emotion of the possible. I would say Scott was much more of the rational nut to put to." - Susan Westwater [08:35 → 08:51]

On the Accessibility of Conversational AI:

"It reduces friction. It removes literacy out of the equation. You don't have to know how to use a computer. Literally, as long as you can ask a question, you can get some sort of response." - Scot Westwater [10:08 → 10:21]

On the Versatility of Conversational AI:

"Chatbots are part of conversational, voice assistants are part of it. Voice Mode and ChatGPT, they're all different flavors of it. You're physically using your voice to ask a question and getting some sort of response from a system." - Scot Westwater [10:34 → 10:49]

On the Importance of Intentionality in AI Voice:

"We have to be intentional then, by the way, about who it is we want our audiences to speak with. And that can work from a B2B perspective just as much as it can work from an external customer engagement perspective." - Susan Westwater [17:02 → 17:17]

On the Practicality of AI in Business:

"In practical business you probably don't, you probably don't need AGI, quite frankly. A lot of what we're talking about is automating basic business processes, whether you're using AI or other tools." - Scot Westwater [1:01:22 → 1:01:37]

On Getting Started with AI:

"Do what you did and just get started now, whether it's learning or experimenting or use case identification, like, just start. There is so much fear out there. There's so much, quite frankly, misinformation related to AI and it's just a matter of getting in there, getting comfortable, getting those quick wins, seeing how it can actually help your process." - Scot Westwater [1:05:28 → 1:05:52]

Resources and Links

Dan Nestle

Susan and Scot Westwater

Timestamped key moments from this episode (as generated by Fireflies.ai)

🎙️ Introduction to Conversational AI (00:00 - 01:10)

Daniel Nestle expresses his journey towards embracing conversational AI and voice technology.
Daniel acknowledges his initial reluctance to adopt video and voice chat despite being involved in AI.

🤝 Guest Introduction: Susan and Scot Westwater (01:10 - 02:17)

Daniel introduces Susan and Scot Westwater, co-founders of Pragmatic Digital, highlighting their expertise in making AI accessible for businesses.
They are recognized for their contributions to voice marketing and conversational AI.

🌐 Background of Susan Westwater (02:17 - 07:40)

Susan shares her career journey from traditional marketing to digital and voice technology.
Emphasizes the importance of voice as a democratic tool for information transfer, recalling historical shifts in communication.

🔍 Background of Scot Westwater (07:40 - 10:12)

Scot discusses his background in visual design and user experience, focusing on the rise of voice assistants like Alexa and Google Assistant.
Highlights the accessibility of voice technology, reducing barriers for users.

📊 Understanding the Conversational AI Ecosystem (10:12 - 13:00)

Scot outlines the major players in conversational AI, including Amazon Alexa, Google Assistant, and Siri.
Discusses the potential of voice-enabling mobile apps to enhance user experience.

📈 Applications of Conversational AI (13:00 - 17:00)

Susan explains the concept of voice as part of brand experience, enhancing customer engagement.
Discusses the importance of intentionality in voice interactions to create meaningful customer experiences.

🔧 Challenges in Voice Interaction Design (17:00 - 20:00)

Daniel raises concerns about assigning personality to voice bots and the complexities involved.
Scot emphasizes the need for careful consideration of voice attributes to align with brand identity.

🛠️ Integrating AI with Business Processes (20:00 - 27:00)

Discussion on how conversational AI can streamline business processes, including customer service and sales.
Scot highlights the importance of guardrails in AI interactions to maintain brand integrity.

🔍 Ethics and Management of Conversational AI (27:00 - 34:00)

Daniel questions the ethical implications of using AI in customer interactions.
Susan stresses the importance of human oversight in AI systems to manage sensitive interactions.

💡 Leveraging Conversational AI for Brand Reputation (34:00 - 39:00)

Susan discusses how conversational AI can help manage brand reputation during crises.
Highlights the need for consistent messaging across all channels to maintain brand integrity.

🚀 Future of Conversational AI and Agentic AI (39:00 - 42:00)

Scot introduces the concept of agentic AI, which can perform tasks autonomously.
Emphasizes the importance of starting small and iterating on AI implementations.

📈 Practical Steps for Businesses (42:00 - 48:00)

Susan encourages businesses to experiment with AI and not be paralyzed by fear or misinformation.
Scot advocates for identifying quick wins to build confidence in using AI technologies.

🔄 The Role of Education in AI Adoption (48:00 - 54:00)

Susan highlights the ongoing need for education on AI and its applications in business.
Stresses the importance of integrating AI into existing processes rather than treating it as a separate entity.

🔑 Final Thoughts and Call to Action (54:00 - 59:00)

Scot urges listeners to get started with AI experimentation to see tangible benefits.
Susan advises against fear-driven competition, encouraging a focus on collaboration and learning.

📚 Closing Remarks and Resources (59:00 - 01:09:20)

Daniel thanks Susan and Scot for their insights and encourages listeners to check out their work at Pragmatic Digital.
Promotes their book, "Voice Marketing," as a resource for understanding conversational AI.

Timestamps for your convenience (as generated by Flowsend.ai)

0:00 Intro: Embracing new technologies and AI

5:00 Susan's journey from traditional marketing to AI

10:55 Scott's background in visual design and UX

18:16 Challenges of assigning personality to AI bots

25:49 Using conversational AI for customer service

31:32 Potential of AI for brand reputation management

37:15 The evolving ecosystem of conversational AI

43:46 Improving customer service with AI assistants

50:56 Speaking ideas into existence with voice AI

58:55 The need for human oversight with AI agents

1:05:28 Advice for getting started with AI in business

(Notes co-created by Human Dan and a variety of AI helpers, including Fireflies.ai and Flowsend.ai)

Learn more about your ad choices. Visit megaphone.fm/adchoices

The Rise of the Multidimensional Communicator - with Jim O'Leary

Fri, 21 Feb 2025 11:00:00 -0000

The future of communications is fractured, but that's not necessarily a bad thing. How can leaders navigate this new landscape where audiences are scattered, AI is advancing rapidly, and traditional playbooks no longer work?

In this episode of The Trending Communicator, host Dan Nestle sits down with Jim O'Leary, CEO of The Weber Shandwick Collective, North America. With a career spanning both client and agency leadership roles, Jim brings a wealth of experience in helping brands and individuals tackle complex challenges at the intersection of business, society, culture, and policy.

Jim and Dan dive into the evolution of communications and its place in the future of business. They discuss the changing media landscape, the impact of AI on the industry, and the need for innovative approaches in leadership and business strategy. Jim shares insights from his extensive career, including his time at Edelman and his current role at Weber Shandwick, offering valuable perspectives on how communications professionals can thrive in this new era.

During the conversation, Jim and Dan tackle the challenges of reaching target demographics in a world where media audiences are increasingly fragmented. They examine how AI is reshaping communications strategies and workflows, emphasizing the necessity for creating opportunities and adapting to rapid industry changes. Together, they consider the future of job roles and skill sets in communications and marketing, highlighting the excitement and potential that await the profession.

Whether you're a seasoned communications professional or just starting your career, this episode offers invaluable insights into the future of the industry and how to position yourself for success in an increasingly complex and technologically driven world. Don't miss this opportunity to hear from one of the leading voices in communications as he shares his vision for the future of the profession.

Listen in and hear about...

Our fracturing media landscape and its impact on audience reach
Evolving communications skills in the age of AI and tech advancements
Creating opportunities in a rapidly changing professional environment
Balancing specialized expertise with multidimensional practitioner roles
Excitement vs. fear: embracing the future of communications
AI's role in enhancing crisis management and narrative tracking
Adapting traditional PR strategies to meet modern client demands

Notable Quotes

On Creating Opportunities: "I always talk to people who are starting in their career and tell them the main thing is you just got to create your own opportunity." - Jim O'Leary [6:15 - 9:00]

On the Evolution of Communications Teams: "I'm introducing our team and it's like the difference between that and me introducing a team 10 years ago is that it's mind blowing." - Jim O'Leary [24:46 - 26:29]

On the Future of Media: "We believe in the media network effect, whether it's legacy media or meme accounts, and how it's, you know, shaping narrative in a way but much different than ever before." - Jim O'Leary [26:32 - 27:12]

On the Role of Technology in Communications: "I have an ecosystem of, you know, of research tools of analysis tools of creative. Creative tools for like, for like almost no money that give me, you know, the ability to create output that just a few years ago you would need six people at an agency." - Dan Nestle [30:30 - 30:41]

On the Power of AI: "I posed, I was at the table, I said how many people around here now go to either like Chat GPT or Perplexity or whatever first before Google?" - Jim O'Leary [31:48 - 33:25]

On the Future of the Profession: "Be in the excitement camp, right? Be in the excitement camp. Dan Nessel was in the excitement camp in the excitement camp." - Jim O'Leary [46:41 - 48:34]

Resources and Links

Dan Nestle

Jim O'Leary

Timestamped key moments from this episode (as generated by Fireflies.ai)

🎤 Fractured Media Landscape (00:13 - 01:15)

Mass media is losing audience share to independent creators and platforms, complicating outreach efforts.
Organizations continue to use outdated communication strategies despite evolving audience dynamics.

🌍 Need for Innovative Approaches (01:15 - 02:14)

The current environment requires innovative communication and leadership strategies due to challenges like AI advancements, workforce distribution, and generational differences.
Jim O'Leary, CEO of Weber Shandwick, is recognized for his ability to navigate these complexities.

📈 Jim O'Leary's Career Insights (06:08 - 09:00)

O'Leary emphasizes the importance of creating opportunities throughout his career rather than relying on pivotal moments.
His extensive experience spans various roles, including his time at Edelman and now as CEO at Weber Shandwick.

💡 Leadership and Positivity (11:04 - 12:10)

O'Leary's consistent positive approach to challenges is highlighted as a key leadership trait.
Maintaining a solutions-oriented mindset is crucial for effective leadership, especially in high-pressure environments.

🔍 Challenges for CEOs and CCOs (12:52 - 14:42)

The role of CEOs is increasingly difficult, with a rising CEO turnover rate.
Chief Communications Officers (CCOs) face heightened expectations and pressures, making their roles more critical than ever.

🚀 Future of Communications (20:24 - 22:04)

The conversation shifts to the exciting potential of AI and technology in enhancing communication strategies.
O'Leary encourages professionals to embrace the excitement of evolving tools rather than fear them.

🔗 Multidimensional Skill Sets (35:12 - 39:14)

The need for multidimensional practitioners who can adapt and utilize various skills is emphasized.
While specialists are important, generalists must also be able to leverage technology and tools to enhance their capabilities.

🛠️ The Role of AI in Crisis Management (45:12 - 46:24)

AI is increasingly used to identify and manage crises proactively, enhancing the ability to navigate complex narratives.
O'Leary stresses the importance of being prepared and adaptable in the face of rapid technological changes.

🌟 Final Thoughts on the Future (46:25 - 49:34)

O'Leary encourages professionals to choose the excitement camp regarding the future of communications, highlighting the potential for growth and innovation.
He believes that the evolving landscape offers more opportunities than ever for practitioners in the field.

🌟 Final Thoughts on the Future (46:25 - 49:34

O'Leary encourages professionals to choose the excitement camp regarding the future of communications, highlighting the potential for growth and innovation.
He believes that the evolving landscape offers more opportunities than ever for practitioners in the field.

Timestamps for your convenience (as generated by Flowsend.ai)

0:00 Introduction: Fractured media landscape and challenges

2:14 Jim O'Leary joins the conversation

5:46 Discussion on creating opportunities in one's career

12:09 Challenges for CEOs and communications officers

20:06 The future of communications and AI

24:46 Evolution of media relations and skills

30:41 Job descriptions and multidimensional practitioners

38:02 Balancing generalists and specialists in agencies

41:17 Speed and efficiency in modern communications work

45:43 Final advice: Embrace excitement in communications

49:10 Closing remarks and contact information

(Notes co-created by Human Dan and a variety of AI helpers, including Fireflies.ai and Flowsend.ai)

Learn more about your ad choices. Visit megaphone.fm/adchoices

Fractured Reality or Real Opportunity: With AI, It Can Go Either Way - with Martin Waxman

Fri, 07 Feb 2025 11:00:00 -0000

Is AI the superglue that can repair our fractured media universe? Or is it just another tool that could further splinter our audiences?

In this episode of The Trending Communicator, host Dan Nestle sits down with digital marketing expert, leading AI researcher, and prolific LinkedIn Learning course creator Martin Waxman. A professor at McMaster University, associate director of the Future of Marketing Institute, and member of the Institute for Public Relations Digital Media Center, Martin has been leading the AI charge for the Communications profession through his Digital Marketing Trends newsletter and the LinkedIn Live DM Show (with recent TTC guest, Deirdre Breakenridge). In other words, he's just the guy Dan needs to speak with to unpack the complexities of generative AI in the world of marketing and PR.

This episode tackles the pressing questions facing communicators in 2025: How can we effectively use AI to reach fragmented audiences? What are the risks of over-relying on AI for content creation? And how can we maintain our creativity and critical thinking skills in an AI-driven world?

Dan and Martin discuss the parallels between the early days of social media adoption and the current AI revolution, highlighting the importance of developing AI policies and guidelines within organizations. They also address the fear of becoming obsolete (FOBO) that many professionals are experiencing in the face of rapid technological change.

The conversation takes a practical turn as Martin shares his favorite AI tools for various tasks, from content generation to image creation. Listeners will gain insights into how to integrate these tools into their workflow without sacrificing creativity or quality.

Whether you're an AI enthusiast or a skeptic, this episode offers a balanced perspective on the role of generative AI in shaping the future of communications. Martin's call to action for professionals to be proactive, entrepreneurial, and initiative-taking with AI tools serves as a rallying cry for the industry.

Don't miss this thought-provoking discussion that will challenge you to rethink your approach to AI in communications and marketing. Tune in to discover how you can harness the power of AI while maintaining the human touch that sets great communicators apart.

Listen in and hear about...

Navigating the fractured landscape of modern communications
AI's potential to revolutionize content creation and distribution
Balancing efficiency gains with maintaining creative integrity
Strategies for avoiding "AI slop" and enhancing originality
Essential AI tools for marketers and communicators in 2025
Cultivating critical thinking skills in the age of generative AI
Future trends in AI-driven marketing and public relations

Notable Quotes

On the Fractured Landscape:

"Sometimes I think the word of the year for 2024 should be fractured. As in the fractured. Fill in the blank landscape, the fractured media landscape, the social media landscape, the fractured political landscape, the fractured audience landscape." - Dan Nestle [00:00 - 00:17]

AI's Role in Communication:

"Instead of writing 15 versions of an article for 15 channels, we can write and easily use AI to repurpose it 15 ways." - Dan Nestle [00:45 - 00:52]

On AI Adoption:

"It feels like to me, with all the announcements that were packed into the last two weeks of December, plus all the hype we've heard for the entire year, it just. It reminds me of a Jenga game that the tech companies. Or Jenga game. How about that? The tech companies are playing with each, and they keep going higher and higher and higher as it gets a little bit shakier." - Martin Waxman [08:24 - 08:46]

Fear of Becoming Obsolete:

"There's actually a term for this. It's called FOBO, the fear of becoming obsolete. And it's really real. There's been studies around this." - Martin Waxman [09:18 - 09:25]

On AI Slop:

"I just want next year to be the year where we get rid of AI slop. And there's certain words I never want to see again. I never want to see the word leverage anymore. Unless you're talking about actually, you know, using something or moving something with a lever." - Martin Waxman [44:36 - 44:50]

The Learning Curve with AI:

"We have to factor in and. And you touched on this. The learning curve that we have, learning how to talk to machines. Yeah, we can talk to people, but we need to learn how to talk to machines better." - Martin Waxman [43:54 - 44:05]

On Being Proactive with AI:

"We are all newbies, we're all neophytes in this. I mean, it may feel like it's been around forever. It hasn't. So we all have an opportunity to figure out how the tools work, how we can use them more effectively. But we need to be proactive, we need to be entrepreneurial, and we need to take some initiative with them" - Martin Waxman [1:03:57 - 1:04:18]

Resources and Links

Dan Nestle

Martin Waxman

Timestamped key moments from this episode (as generated by Fireflies.ai)

🎯 Fractured Landscapes (00:13 - 06:03)

Fractured is proposed as the word of the year for 2024, reflecting the splintered media, social, political, and audience landscapes.
The increasing complexity in communications and marketing due to more channels and influencers is highlighted.
AI is suggested as a potential solution to manage content across various platforms efficiently.

📈 The Role of AI in Communications (06:04 - 14:40)

AI's impact on content creation, publication, and distribution is emphasized, with a focus on mastering generative AI.
Martin Waxman discusses the current state of generative AI, noting that many companies are still in the early stages of adoption.
The concept of Fobo (fear of becoming obsolete) is introduced, highlighting the anxiety among professionals regarding rapid technological changes.

🔍 Adoption Challenges and Opportunities (14:41 - 22:25)

The conversation touches on the slow adoption of AI tools by the majority, likening it to the early days of electric vehicles.
There's a need for organizations to implement policies and training for employees to effectively use AI tools.
The importance of communication between leadership and employees regarding AI's impact on jobs is stressed.

🛠️ Critical Thinking and Creativity in AI Use (22:26 - 37:31)

Critical thinking is essential for effectively utilizing AI tools; reliance on AI for first drafts is discouraged.
Students are encouraged to use AI as a creative partner rather than a crutch, avoiding "AI slop" in content.
The need for originality and uniqueness in content creation is emphasized, with a call to avoid publishing mediocre outputs.

📊 Tools and Resources for AI in Marketing (37:32 - 54:17)

Martin shares his favorite AI tools, including ChatGPT, Claude, and Notebook LM, for various tasks.
He highlights the importance of iterative prompting to refine AI outputs and improve content quality.
The potential of AI tools to enhance creativity and streamline workflows is discussed, urging professionals to explore these resources.

🌟 Future of Marketing and Learning (54:18 - 1:07:14)

The Future of Marketing Institute is introduced as a valuable resource for staying updated on marketing trends and AI developments.
Martin encourages professionals to be proactive in learning about AI and to seek out curated information sources.
He concludes with a reminder that creativity remains a key asset in leveraging AI tools effectively in communications and marketing.

Timestamps for your convenience (as generated by Flowsend.ai)

0:00 Intro

5:47 AI's impact on communication landscape

12:14 State of generative AI in 2024

18:35 Critical thinking and AI in education

25:27 AI as a tool for communicators

33:35 Essential AI tools for communicators

44:58 Balancing AI assistance with creativity

50:12 Ethical considerations in AI use

55:08 Recommended AI tools for different tasks

59:45 Future trends in AI technology

1:02:07 LinkedIn Learning courses on AI

1:03:57 Final thoughts on generative AI

(Notes co-created by Human Dan and a variety of AI helpers, including Fireflies.ai and Flowsend.ai)

Learn more about your ad choices. Visit megaphone.fm/adchoices

Reinventing Newsrooms: AI as Friend, Not Foe - with Pete Pachal

Fri, 24 Jan 2025 11:00:00 -0000

Is AI the savior or the destroyer of journalism? As media outlets grapple with dwindling trust and audiences, could artificial intelligence be the key to revitalizing the industry, or is it the final nail in its coffin?

In this episode of The Trending Communicator, host Dan Nestle sits down with seasoned journalist turned AI consultant, educator, trainer, and founder of the popular Media Copilot newsletter, Pete Pachal. Together, they dissect the complex relationships between communications professionals and journalists as media becomes more fractured and AI's advance continues.

Pete shares his journey from engineering to journalism, recounting his experiences at influential digital media outlets like Mashable and Coindesk. As the conversation unfolds, Dan and Pete examine the current state of media, the challenges faced by both journalists and PR professionals and how AI is reshaping the entire landscape.

Pete offers invaluable insights on how newsrooms and PR teams can adapt to this new reality, emphasizing the importance of transparency, ethical frameworks, and maintaining the human touch in an increasingly automated world. He also shares his predictions for the future of media and communications, painting a picture of an industry that's both challenged and empowered by AI.

Whether you're a journalist, PR professional, or simply interested in the future of media, this episode provides a balanced and nuanced look at how AI is reshaping the way we create, consume, and distribute information. Don't miss this opportunity to gain a deeper understanding of the opportunities and pitfalls that lie ahead in the brave new world of AI-assisted communications.

Listen in and hear about...

AI's transformative impact on media and journalism
Challenges and opportunities for PR professionals in the AI era
Evolving strategies for earning attention in a fragmented media landscape
Ethical considerations of AI-generated content and transparency
Innovative AI tools reshaping content creation and distribution
The enduring value of human creativity and critical thinking in storytelling
Balancing AI assistance with maintaining authentic voice and expertise

Notable Quotes

On the Evolution of Digital Media: "Mashable was trying to be kind of like the millennial version of CNN at some point. So really, you know, struck gold with its strategy, which very few people were doing at the time, in the late 2000s, early 2010s of going all in on social media." - Pete Pachal [07:47 → 08:09]

On AI's Impact on Journalism: "AI is affecting everything with regard to media at every layer, like the distribution, the production, just the story ideas even. And that idea of doing something quick and easy and employing whether it's interns or junior level people to just fire out those posts, that's a job for a robot now." - Pete Pachal [12:52 → 13:11]

On the Changing Media Landscape: "Media itself is on its own hero's journey and now they're going through these trials and tribulations and they need to pass through them to get to the other side where they will be welcomed with open arms and redeemed if they follow the cycle." - Dan Nestle [13:53 → 14:11]

On the Role of AI in Journalism: "The quick, the quick application, I guess a statement I would say about applying AI to journalism is it's like super easy to abuse and harder to use." - Pete Pachal [16:42 → 17:07]

On the Future of AI-Generated Content: "I don't know a single journalist now who doesn't at least use perplexity or something like it every now and then, at least. Right. And there's other ways to improve that. Chief among them is essentially using AI with your own data, whether it's your stories or in the case of say, a legal reporter, using it on all these sort of legal documents around a case, which is a relatively easy thing to set up." - Pete Pachal [17:28 → 17:54]

On the Future of AI in Media: "I think there's actually a better reason to do this kind of thing. And I think that the reason other orgs may want to start doing this for basically stories they don't have people for but are still relevant to their beat or their area of expertise is to make sure their corpus of content includes those stories." - Pete Pachal [22:32 → 22:50]

On the Importance of Human Touch in Writing: "Writing is thinking. And he's right. The act of writing is not separable from the storytelling phase of it. And I think every writer knows this. As you're writing a story and you're, you know, you're figuring out transitions and things, you're like, oh, right, I should say this or I should say that." - Pete Pachal [46:28 → 46:48]

Resources and Links

Dan Nestle

Pete Pachal

Timestamped key moments from this episode (as generated by Fireflies.ai)

🍽️ Media and AI Relationship (00:00 - 01:27)

Daniel Nestle discusses the strained relationship between communications professionals and the media, comparing it to a marital struggle over dinner choices.

Trust in media is at an all-time low, with audiences feeling bored by dull content and seeking news elsewhere.

🤖 AI's Role in Media Transformation (01:27 - 03:28)

Daniel emphasizes that the answers to improving media can be found in the proliferation of AI.
Pete Pachal, a journalist and AI thought leader, is introduced as a guest who will share insights on AI's impact on the media industry.

🛤️ Pete Pachal's Career Journey (03:28 - 06:38)

Pete shares his background in engineering and journalism, highlighting his roles at Mashable and Coindesk.
He discusses his fascination with AI and how he developed AI strategies at Coindesk, recognizing its potential to change media.

📉 Challenges Facing Digital Media (06:38 - 10:05)

Both Daniel and Pete reflect on the rise and fall of digital media brands like Mashable and BuzzFeed, noting their initial success in social media.
Old media brands have adapted, hiring talent from digital startups to regain relevance.

🔄 AI's Impact on Content Creation (10:05 - 13:49)

Pete discusses how AI can automate low-value content creation, allowing journalists to focus on more meaningful storytelling.
The decline of quick-hit articles is seen as a positive shift towards quality journalism.

📊 AI in Journalism Processes (13:49 - 19:07)

Pete outlines how AI can assist in the journalism pipeline, particularly in brainstorming, research, and distribution.
AI tools can enhance efficiency by taking over repetitive tasks, allowing journalists to concentrate on storytelling.

📝 Writing and AI Integration (19:07 - 23:28)

The conversation shifts to the role of AI in writing, with Pete suggesting that AI should assist rather than replace human writers.
AI-generated content must be checked for accuracy and should not replace the unique insights that human journalists provide.

🔍 Future of Journalism and AI (23:28 - 30:17)

Pete predicts that AI will play a role in generating basic articles for niche topics, allowing media outlets to cover more ground.
Transparency about AI-generated content is crucial for maintaining audience trust.

💡 Emerging AI Tools for PR and Media (30:17 - 34:09)

Daniel and Pete discuss the need for PR teams to adapt to AI tools that can streamline pitching and research.
Broader audience engagement is emphasized over traditional media hits.

📈 Recommended AI Tools (34:09 - 39:34)

Pete suggests using tools like NotebookLM, Mind Studio, and LVX for enhancing content creation and analysis.
These tools can automate tasks and improve efficiency in PR and journalism.

🔗 Ethics and Transparency in AI Usage (39:34 - 42:00)

The importance of being transparent about AI-generated content is reiterated.
Ethical considerations in using AI for content creation are essential for maintaining credibility.

🗣️ Final Thoughts on AI and Human Creativity (42:00 - 49:51)

Daniel and Pete conclude that while AI can assist in content creation, the human element remains irreplaceable.
Good writing and critical thinking skills will continue to be valuable in the evolving media landscape.

📅 Looking Ahead: The Future of PR and Media (49:51 - 54:12)

The discussion shifts to the future of PR and media careers amid AI advancements.
Career paths in PR will evolve, requiring new skills and adaptability to new technologies.

🎤 Closing Remarks and Resources (54:12 - 57:00)

Daniel thanks Pete for the insightful conversation and encourages listeners to explore his work at Media Copilot and the Pull to Open podcast.
Listeners are invited to connect with Pete for further insights and discussions on AI in media.

Timestamps for your convenience (as generated by Flowsend.ai)

0:00 Intro

3:42 Tech Journalism Journey

7:47 Mashable's Strategy and Evolution

11:06 Evolution of Media Brands and AI's Impact

18:38 AI in Journalism: Content Creation and Distribution

20:44 AI in Newsrooms: Use and Strategy

24:44 AI and Content Strategy

28:26 Licensing Deals and AI Impact

31:56 Content Strategy and AI Recognition

36:46 Licensing and AI Content Use

41:12 Writing and AI in Journalism

45:08 AI in Journalism: News Reporting and Writing

48:47 Talented Writers and AI Integration

51:59 Future of Newsrooms

56:28 Broader Audience Engagement

1:00:23 AI Tools in PR

1:04:11 Ethics and Transparency in AI Content

1:09:19 AI's Role in Content Creation

1:13:32 AI Tools for Content Creation

1:16:25 Media Coverage Tools

1:20:24 Discussion on LVEX, MindStudio, and Notebook LM

1:25:13 Social Media Presence and Doctor Who Podcast

(Notes co-created by Human Dan and a variety of AI helpers, including Fireflies.ai and Flowsend.ai)

Learn more about your ad choices. Visit megaphone.fm/adchoices

The Future of Work is Community (with a touch of AI) - with Ashley Dennison

Fri, 10 Jan 2025 11:00:00 -0000

Over the last few years, at least since 2020, in the marketing and communications professions, remote work has become more of the norm than the exception. Connections between and among co-workers remain predominantly digital or virtual, and so many of us fitted out our home offices with comfy ergonomic chairs, standing desks, recording gear, balance boards, and all kinds of tchotchkes. Then, when the economy started to turn, and our jobs started to disappear, we figured, well, we've got the home setup, we've got the years of remote work experience, so starting our own "thing" wouldn't be so scary. But as it turns out, being alone can get pretty lonely. We benefit tremendously from interacting with peers and feeling like someone's got our back. We want people we can reach out to for information, mentorship, and support. It sounds like we want - and maybe need - community. Is community the future of work?

In this episode of The Trending Communicator, host Dan Nestle sits down with strategic communications and PR consultant-turned-entrepreneur Ashley Dennison, the founder and CEO of CommsConsultants.com, to discuss the changing landscape of communications consulting and the power of community in the age of AI.

Join Dan and Ashley as they navigate the world of independent communications consulting, examining the challenges and opportunities that come with this career path. From the loneliness of solo entrepreneurship to the strength found in professional communities, this episode offers a candid look at the realities of modern consulting work.

Ashley shares her journey in creating CommsConsultants.com, a global directory of pre-vetted communications and marketing consultants. The conversation touches on the importance of specialization, admitting what you don't know, and the critical role of building relationships in the consulting world.

The episode dives into the impact of AI on the communications industry, discussing the scramble to understand and adopt new technologies. Ashley and Dan examine the readiness of consultants to meet future challenges and the need for continuous learning in a rapidly changing field.

A key focus of the discussion is the ongoing struggle to position strategic communications as a business imperative. Ashley offers a thought-provoking call to action for communications professionals to unite and demonstrate their value to C-suite executives.

Whether you're a seasoned consultant or considering the leap into independent work, this episode provides valuable insights into the future of communications consulting. Don't miss this engaging conversation about community, technology, and the evolving nature of strategic communications.

Listen in and hear about...

Community as the future of work for communications consultants
Challenges and opportunities in the evolving landscape of independent consulting
The power of authenticity and imperfection in professional communication
Balancing AI adoption with core communication skills in the consulting world
Strategies for positioning oneself as a valuable resource in a competitive market
The ongoing struggle to establish strategic communications as a business imperative
Adapting to change and embracing curiosity in the face of technological advancements

Notable Quotes

On the Value of Consultants:

"How could you possibly ever be short of client volume when there are so many opportunities out there?" - Ashley Dennison [04:14 → 04:21]

On Networking and Karma:

"I totally do that. And I am always 100% sure that at some point in the future, right, there will be a... I'm not gonna say a reward, right. But I will say that there will, there will be a, A karmic sense of goodness happening from that." - Dan Nestle [53:09 → 53:27]

The Importance of Specialization:

"If you want to commit to your path of specialty, where you truly are an expert, you have to at the same time be willing to say, and all of these other areas are not my expertise, but I know people who can do those things for you. Let me connect you." - Ashley Dennison [56:38 → 56:51]

On the Future of Communications:

"Until we come forward with a solution to that problem and we all stand behind it, I think that our, our profession and our value and our voice is going to shrink and shrink and shrink. Not to end on a sad note, but that's the call to action I would like to leave people with." - Ashley Dennison [1:11:09 → 1:11:33]

The Indispensability of Communications Consultants:

"The necessity, the indispensability of advisors, of trusted advisors who are courageous and who are able to put it, put connect dots, put everything together and convey, nay, communicate the ideas that will move and propel a business forward are absolutely golden for the future." - Dan Nestle [1:11:33 → 1:11:55]

Resources and Links

Dan Nestle

Ashley Dennison

Timestamped key moments from this episode (as generated by Fireflies.ai)

🎤 Community and Collaboration (00:14 - 02:22)

Daniel Nestle expresses excitement about his new journey in consulting and the importance of community among consultants.
Ashley Dennison's role as the founder of commsconsultants.com is highlighted, emphasizing the platform's focus on connecting clients with vetted communications professionals.

🤝 Networking and Support (02:30 - 08:25)

Daniel shares his experience from a recent Zoom meeting with the comms consultants community, noting the eagerness to share advice and support.
Ashley discusses the creation of the Comms Consulting Collective on LinkedIn, a networking group aimed at providing resources and support for consultants.

📊 Value of Choice in Consulting (08:26 - 12:57)

Ashley emphasizes the importance of having choice over projects for consultants, advocating for autonomy in selecting clients and work.
Daniel and Ashley discuss the misconception of competition among consultants, stressing the abundance of opportunities in the market.

🔍 Disruption of Traditional Models (12:58 - 20:41)

Ashley critiques the traditional recruitment model, highlighting how commsconsultants.com differs by not taking a cut of consultant fees.
Daniel reflects on his past experiences in recruitment and the challenges of finding suitable freelance work.

🌐 AI and Future of Communications (20:42 - 30:37)

Daniel raises concerns about the readiness of communications professionals to adapt to AI advancements.
Ashley acknowledges a gap in AI literacy among consultants, emphasizing the need for curiosity and adaptability in the face of technological change.

💡 Courage and Authenticity in Communication (30:38 - 39:10)

Both Daniel and Ashley discuss the importance of being authentic and courageous in communications, especially in a landscape filled with polished content.
They agree that realness and rawness resonate more with audiences than overly curated messages.

📈 Strategic Importance of Communications (39:11 - 45:05)

Ashley stresses the need for communications to be recognized as a critical business function that directly impacts profitability.
Daniel echoes this sentiment, citing the importance of measurement in demonstrating the value of communications efforts.

🔑 Call to Action for the Communications Community (45:06 - 55:10)

Ashley challenges the communications community to reflect on why strategic communications have struggled to be seen as essential.
She emphasizes the need for united action to elevate the profession and ensure its relevance in the evolving business landscape.

🌟 Future Outlook and Final Thoughts (55:11 - 1:10:14)

Ashley expresses concern that without proactive measures, the communications profession may continue to shrink and be relegated to a reactive role.
Daniel concludes by reinforcing the importance of trusted advisors in communications and the potential for growth in the consulting space.
Both agree on the necessity of adaptability and collaboration for future success in the field.

Timestamps for your convenience (as generated by Flowsend.ai)

0:00 Intro

2:32 CommsConsultants.com: A global directory of vetted communications consultants

8:25 The Comms Consulting Collective: Large LinkedIn networking group

15:50 AI adoption in communications: Consultants scrambling to understand and master

21:36 Imperfect content on LinkedIn: Driving more authentic engagement

29:36 Future of work and communications: Challenges faced by industry leaders

38:31 Strategic communications: Critical for business profitability and growth

45:07 AI in communications: Potential to prove value to executives

56:52 Specialization in consulting: Focusing on core expertise areas

1:05:45 Measurement in communications: Proving value to C-suite leaders

1:11:33 Call to action: Uniting to elevate the communications profession

(Notes co-created by Human Dan and a variety of AI helpers, including Fireflies.ai and Flowsend.ai)

Learn more about your ad choices. Visit megaphone.fm/adchoices

AI TAKES CONTROL OF THE TRENDING COMMUNICATOR - with Google NotebookLM

Tue, 24 Dec 2024 12:00:00 -0000

NOTEBOOK LM HAS TAKEN CONTROL OF THE TRENDING COMMUNICATOR. EVERYTHING THAT FOLLOWS IS AI-GENERATED.

Are you ready to supercharge your communication skills for the AI-driven future? Discover how to harness the power of artificial intelligence while keeping your human touch in this eye-opening episode of The Trending Communicator.

In this captivating discussion, hosts Maichael AI and Laila AI take over the podcast to unpack the seismic shifts reshaping the world of communications. From the evolving nature of job descriptions to the rise of personal branding in an era of deepfakes, they cover the essential skills and strategies you need to thrive in this rapidly changing landscape.

Listen as our hosts break down the PESO model (Paid, Earned, Shared, and Owned media) and explain how AI is blurring the lines between these traditional categories. You'll gain insights into how artificial intelligence can enhance your storytelling abilities, help you tailor messages for different audiences, and even serve as a data-driven coach for your communication efforts.

But it's not all about technology. Maichael and Laila emphasize the critical importance of human skills like empathy, creativity, and ethical decision-making. They introduce the concept of "T-shaped" professionals - those who combine deep expertise in one area with a broad understanding of related fields - and explain why this versatility is crucial for success in modern communications teams.

Throughout the episode, you'll find practical advice on:

Building a personal brand that stands out in the age of AI
Leveraging artificial intelligence as a powerful tool without losing your human touch
Developing "forensic listening" skills to cut through information overload
Creating adaptable, collaborative, and data-driven teams
Embracing lifelong learning to stay ahead of the curve

Whether you're a seasoned communications professional or just starting your career, this episode offers valuable insights into the future of the field. Don't miss this opportunity to prepare yourself for the exciting challenges and opportunities that lie ahead in the world of AI-enhanced communications.

Listen in and hear about...

Shifting job descriptions in the evolving communication landscape
Leveraging AI as a tool to enhance human creativity and efficiency
Building a strong personal brand through authenticity and storytelling
Embracing continuous learning to stay ahead in a rapidly changing field
Honing forensic listening skills to navigate information overload
Integrating the PESO model for a well-rounded communication strategy
Developing "T-shaped" skills to thrive in future communication roles

Notable Quotes

On Job Descriptions: "It's less about checking boxes and more about being adaptable and always learning."

- LAILA AI [0:39 - 0:44]

On Personal Branding: "Start with authenticity. Be real. Share your story."

- LAILA AI [1:47 - 1:50]

On Community: "Like a network of advisors, cheerleaders."

- MAICHAEL AI [2:26 - 2:29]

On AI in Communication: "It definitely is, but it's not about robots taking over. It's about using AI to make us better, more efficient."

- LAILA AI [2:41 - 2:48]

On AI as a Tool: "So it's a tool we can use to our advantage."

- MAICHAEL AI [2:48 - 2:50]

Timestamped key moments from this episode (as generated by Fireflies.ai)

🎙️ Future of Job Descriptions (00:14 - 01:32)

Shift from traditional job descriptions to a focus on adaptability and continuous learning.
Highlight problem-solving and results rather than just job titles.

🌟 Personal Branding in the Age of AI (01:34 - 02:36)

Emphasize authenticity and sharing personal stories to build a strong personal brand.
Focus on building relationships and adding value to the community.

🤖 AI as a Tool for Enhancement (02:38 - 03:42)

AI will not replace human creativity but can enhance efficiency and effectiveness.
Use AI for data analysis and tailoring messages to audiences.

📚 Continuous Learning and Forensic Listening (03:49 - 05:06)

Embrace lifelong learning to stay relevant in the fast-changing communication landscape.
Forensic listening is essential for understanding narratives and building trust.

⚖️ Ethics in Communication (05:09 - 05:28)

With the rise of AI, it is crucial to use communication tools responsibly.
Ensure communications are truthful and transparent, aligning with personal and organizational values.

📢 Navigating the Changing Media Landscape (06:02 - 07:16)

Traditional media is losing influence; focus on diverse channels like podcasts and online communities.
Introduce the PESO model (Paid, Earned, Shared, Owned media) for a comprehensive communication strategy.

📈 Integration of AI in Storytelling (07:58 - 08:47)

AI can help analyze data for compelling storytelling but cannot replace the human touch.
Adapt storytelling for different audiences to enhance engagement.

🤝 Building T-Shaped Teams (09:02 - 10:11)

Teams need both deep expertise in specific areas and a broad understanding of other disciplines.
Collaboration and adaptability are key to effective team dynamics.

🌍 Embracing Change and Experimentation (10:20 - 11:09)

Encourage listeners to embrace the unknown and experiment with new ideas.
Challenge oneself to learn and grow in the evolving communication landscape.

🔍 Responsible Use of AI (11:19 - 12:43)

AI should be viewed as a tool to assist rather than replace human judgment.
Fact-check AI-generated content to avoid misinformation and echo chambers.

🛠️ Importance of Personal Branding (12:58 - 13:22)

Personal branding is crucial in a world where AI can create technically perfect content.
Showcase authenticity and build relationships to stand out in the digital landscape.

🌈 Final Thoughts on the Future of Communications (13:28 - 13:43)

Emphasize the importance of being bold, curious, and adaptable.
The future of communications is shaped by those willing to evolve and innovate.

Timestamps for your convenience (as generated by Flowsend.ai)

0:00 Intro

2:03 Adapting Job Descriptions

4:08 Building a Personal Brand

6:05 AI's Role in Communication

8:34 The PESO Model

11:05 T-Shaped Teams

13:01 Personal Branding in the AI Era

Resources and Links

Dan Nestle

(Voices and podcast content are created by Google NotebookLM. Theme song courtesy of Suno. Episode graphic based on image from Flux AI. Notes co-created by Fireflies.ai and Flowsend.ai)

Learn more about your ad choices. Visit megaphone.fm/adchoices

Spin sucks, The PESO Model is the answer, and AI can help - with Gini Dietrich

Fri, 13 Dec 2024 11:00:00 -0000

Walk into any PR conference these days, and it's all but guaranteed that you'll see a session or two about how communicators can effect real business impact. Panelists and speakers talk about how we can earn a seat at the table (even though we often have one) and get taken more seriously as business partners by "aligning with the business strategy" and "bringing measurement discipline" to "demonstrate the ROI of Communications." But then you (some of you) go back to your office, and the very executives you're trying to partner with ask you to "make this sound better" or "add some positivity" or--even worse--"can you spin this?" Spin, the bane of PR and the root cause of so much distrust, still infects our profession. But if you're an ethical communicator with the right set of tools, you'll confidently stand firm when you decline to "spin" and instead communicate with integrity and transparency.

In this episode of The Trending Communicator, host Dan Nestle sits down with agency CEO, prolific writer, in-demand speaker, and overall PR powerhouse Gini Dietrich. The author of Spin Sucks: Communication and Reputation Management in the Digital Age, founder of the Spin Sucks blog and community, and creator of the influential PESO Model, Gini has been a trailblazer in the communications profession and an advocate for transparent and ethical communication practices, and done more than most in steering the industry away from the damaging concept of "spin."

Dan and Gini discuss the critical role of the PESO Model in strategic communications, breaking down its components—Paid, Earned, Shared, and Owned media—and how they integrate to create measurable, impactful results. Gini shares her insights on the importance of building trust and authority in a post-truth world, where misinformation and disinformation are rampant.

They also dig into how AI will become even more central to the communications field. Gini reveals how AI tools are enhancing productivity, offering new ways to manage content creation, data analysis, and strategic planning. From leveraging AI for content development to using it as a virtual assistant, Gini provides practical examples of how technology is reshaping the way communicators work.

Whether you're a seasoned PR professional or new to the field, this episode offers valuable lessons on ethical communication, the significance of the PESO Model, and the integration of AI into modern PR practices. Tune in to learn how you can navigate the challenges of today's media environment and build a more authentic and trustworthy communication strategy.

Listen in and hear about...

The damaging impact of "spin" on the PR industry's reputation and the push for ethical communications
How the PESO Model integrates paid, earned, shared, and owned media for strategic communications
How media relations is evolving (or devolving) in a world where traditional media trust is declining
The importance of building owned content and community to maintain control over brand messaging
AI's role in enhancing productivity and efficiency across all aspects of the PESO Modeal
The shift towards earning attention rather than just media hits in today's fragmented media environment

Notable Quotes

On Navigating Post-Truth America: “It's funny you say that because I think we're in a world now where we live in what has been dubbed the post truth America, which sucks in and of itself. But as communicators, we have to kind of figure out how to navigate that. And part of that is you can't spin, you can't lie, you can't be unethical, you have to be extraordinarily transparent and authentic.” — Gini Dietrich [00:03:37 → 00:04:00]

On Misinformation: “It's interesting how there's been such a upswell in discussions of misinformation, disinformation, mal information, information, any of the informations. So much so that, you know, I firmly believe that even the term misinformation is a kind of misinformation.” — Dan Nestle [00:04:38 → 00:04:55]

On Crisis Communications: “But if there's an interpretation, then just, you know, there's gotta be some way. Look, label it as such. I know that's. That some people try. But, you know, sometimes what has been decried as misinformation is turned. Turns out to be totally true later. Or what is said to be true turns out to be, like, disinformation later. Like, it's just. It's just a mess. So we need to really be able to not only stand by what we say is misinformation or have rationale for it, but if it turns out that we were wrong, we have to come out and say we were wrong.” — Dan Nestle [00:05:55 → 00:06:31]

On the PESO Model: “It's not a list of tactics. You can't just pull tactics from each media type and call it the Peso model. It's really about an integrated model that's measurable and it's measurable to the things that executives care about.” — Gini Dietrich [00:09:00 → 00:09:15]

On Media Consumption: “Think about how you get your information. I mean, unless you're, unless you're 80 years old or older, you're not getting information or your news from TV anymore. You're just not.” — Gini Dietrich [00:25:29 → 00:25:44]

On the Evolution of Media Relations: “We do a lot of work with universities and through our, through our certification. And one of the things that I've noticed in the last five years is that when you talk to college students about media relations or earned media, the first place they go is not traditional media ever.” — Gini Dietrich [00:24:02 → 00:24:20]

On AI's Role in Content Creation: “AI is giving us time. It's giving us more time in our day. It's making us more productive. And so when we refresh the model in January, really, we Were only looking at AI from an owned media perspective. And I think that has massively changed this year.” — Gini Dietrich [00:42:44 → 00:43:00]

Resources and Links

Dan Nestle

Gini Dietrich

Timestamped key moments from this episode (as generated by Fireflies.ai)

🎤 Introduction and Context of Spin in PR (00:00 - 01:00)

Daniel Nestle introduces the topic of "spin" in public relations and its negative impact on the industry.
Gini Dietrich is highlighted as a key figure working against the concept of spin through her work on ethical communications.

📚 Overview of the PESO Model (01:01 - 13:00)

Gini Dietrich discusses the PESO model (Paid, Earned, Shared, Owned) as a framework for strategic communications.
The model emphasizes the importance of integrating various media types for measurable results rather than treating them as separate tactics.
Gini is currently working on a second edition of her book, which will further elaborate on the PESO model.

🔍 The Role of Earned Media and Misinformation (13:01 - 25:00)

The discussion shifts to the decline of trust in media, particularly among younger audiences who prefer platforms like TikTok for news.
Gini emphasizes the need for communicators to navigate misinformation and maintain authenticity in their messaging.
The importance of earned media is reiterated, but with a focus on the evolving landscape of media consumption.

📈 AI's Impact on Communications (25:01 - 37:00)

Gini discusses how AI tools are being integrated into the PESO model, enhancing efficiency and productivity in communications.
The use of AI for tasks such as content creation, data analysis, and audience engagement is highlighted.
Gini shares her personal experience using AI tools like Claude and Notebook LM to improve her writing process.

🔗 Specific AI Tools and Their Applications (37:01 - 49:00)

Gini lists various AI tools beneficial for each aspect of the PESO model, including:
- Notebook LM for content generation and FAQs.
- Claude for drafting and editing.
- WALDO for competitive analysis.
The discussion includes the importance of testing and iterating content before broader distribution.

💡 Recommendations for Communicators (49:01 - 59:00)

Gini advises communicators to experiment with AI tools to understand their value and capabilities.
She emphasizes the importance of training AI tools to align with specific communication styles and preferences.
The need to integrate AI into the PESO model continuously is stressed as the landscape evolves.

🔮 Future Considerations and Closing Thoughts (59:01 - 01:01:12)

Gini reflects on the ongoing evolution of communications and the need to adapt strategies accordingly.
She expresses interest in understanding media trust trends post-election and how they will impact future communications.
The meeting concludes with a note of gratitude from Daniel Nestle for Gini's insights and contributions.

Timestamps for your convenience (as generated by Flowsend.ai)

0:00 Intro

3:37 Navigating Post-Truth America

6:31 Misinformation and Disinformation Challenges

9:57 The Peso Model Explained

15:16 Balancing the Peso Model

21:37 Extending Media Relations

26:48 Changing Media Consumption

31:03 Podcasts as Earned Media

37:46 Renaissance of Owned Content

42:44 AI's Role in Communications

50:33 AI Tools and Applications

55:49 Embracing AI in Communications

(Notes co-created by Human Dan and a variety of AI helpers, including Fireflies.ai and Flowsend.ai)

Learn more about your ad choices. Visit megaphone.fm/adchoices

Down with Fluff: Executive Storytelling in the AI Era - with Anuneha Mewawalla

Mon, 02 Dec 2024 15:09:00 -0000

I think it's fair to say that most of us in communications and marketing, at one point or another (and probably recently), have been accused of the most awful, terrible thing: committing fluff. It can happen anytime, but usually when we talk about the mysterious arts of messaging, writing, brand identity, and almost anything creative. I think it's happened most often in my career when I've mentioned the most misunderstood five-letter word in our lexicon: story. I mean, I get it - when someone hears "story" they think about fairy tales, novels, movie plots, and so on. But a story is the Amazon Same-Day Delivery option for transmitting messages to another human being: it's efficient, fast, and dependable. It's about time for story - and the science of storytelling - to be permanently released from the fluff zone and given its due.

In this episode of The Trending Communicator, join host Dan Nestle as he welcomes former journalist, CCO, and now strategic communications advisor Anuneha Mewawalla, founder of Lexato Consulting and a leading expert in executive storytelling and AI integration. Anuneha shares her journey from a TV news anchor to a strategic communications leader, offering insights into the power of narrative in the corporate world. Together, they discuss why facts alone aren't enough to connect with audiences. All the elements we must communicate need to be delivered in a compelling, memorable way. That's why storytelling is increasingly important for executives, and why it's becoming a vital tool for leaders to connect with stakeholders and build trust.

Anuneha emphasizes the importance of authenticity and personal narratives in shaping a leader's brand. She shares compelling examples of how leaders can effectively invite stakeholders into their vision, fostering engagement and trust. The conversation also touches on the role of AI in enhancing storytelling through personalization, real-time adaptation, and content optimization.

Listeners will gain valuable insights into the future of executive storytelling, including the essential skills needed to thrive in a rapidly changing environment. From empathy and emotional intelligence to mastering AI tools and embracing multimodal storytelling, Anuneha outlines the key competencies for communicators of tomorrow.

Whether you're a seasoned professional or new to the field, this episode offers a wealth of knowledge on leveraging storytelling and AI to elevate your communication strategies. Don't miss this opportunity to learn from one of the industry's leading voices and discover how you can harness the power of narrative to drive meaningful connections and business success.

Listen in and hear about...

The critical role of executive storytelling in building trust and conveying organizational vision.
How authenticity and personal narratives enhance leadership communication.
The impact of AI on executive storytelling, offering enhanced personalization and content optimization.
Strategies for maintaining trust and credibility in a divided social landscape.
The importance of a strong executive presence on LinkedIn for business visibility and engagement.
Key skills for future storytellers, including empathy, AI mastery, and data-driven creativity.
The evolving landscape of communication, emphasizing the balance between technology and human insight.

Notable Quotes

On the Essence of Storytelling: "I think my love affair with storytelling dates back to my time in the newsroom as a news reporter and as a television news anchor, bearing that responsibility to represent different sides of the story, to bring those stories, those stories that matter, to really be the one to sniff out, you know, stories in the most unlikely, unexpected places." — Anuneha Mewawalla [03:42 - 04:02]

On the Role of Storytelling in Leadership: "A story is not the facts of which it is composed or the points of which it is composed. A story is the composition." — Dan Nestle [05:25 - 05:53]

On Executive Storytelling: "Executive storytelling is absolutely foundational. It is not just one other tactic, one other channel. It is the strategic backbone that shapes how leaders communicate their vision, their values, their impact, and it's also how they are perceived." — Anuneha Mewawalla [05:54 - 06:15]

On Authentic Leadership: "What it comes down to is authenticity. I think it's the willingness to be personal. Because when you're personal, when you are willing to share a little bit more about that person, the values, the leadership values, the mindsets, the philosophies behind whoever your, whatever your title is, the likelihood that you come across as real and relatable is that much higher." — Anuneha Mewawalla [11:46 - 12:16]

On the Power of Personal Stories: "Working with the, you know, one of the C suite executives at a major tech company, you know, him being willing to share with the organization as part of all hands meetings, what are their top five leadership values. But really each of them was associated with a story. Either a story that was a struggle, a failure, or something that propelled them forward." — Anuneha Mewawalla [12:47 - 13:17]

On Engaging Employees: "When you get it right, when you get executive storytelling right, when they are, in fact, inviting stakeholders to join them in a journey to understand the why behind their sort of persuading you and, you know, getting you to understand why. There is, you know, there's. There's a joint purpose. There's a mutual purpose at stake here. Amazing things can happen." — Anuneha Mewawalla [16:22 - 16:53]

On the Importance of Authenticity: "Being authentic doesn't mean that you have to tell every single personal story all the time. It doesn't mean that you have to share everything, but it does mean that what you do tell has to be real." — Dan Nestle [25:24 - 25:55]

On Leadership Presence on LinkedIn: "A strong executive presence on LinkedIn is fundamentally important in today's day and age. And I think what the numbers are also telling us is that in our digital first world today, a leader's brand on LinkedIn, a leader's personal brand on LinkedIn has become just, you know, inextricably linked to their company's broader visibility and the company's broader brand." — Anuneha Mewawalla [29:17 - 32:14]

On AI and Executive Storytelling: "AI can deliver benefits in four key areas. When it comes to executive storytelling, I think it's certainly not replacing executive storytelling as we know it. It's amplifying it in these four ways." — Anuneha Mewawalla [41:15 - 42:18]

On the Future of Storytelling: "Empathy and EQ would be number one. Second would be mastery in working with AI tools. Three will be multimodal storytelling. Four would be data driven creativity. Five is going to be growth mindset." — Anuneha Mewawalla [55:06 - 58:01]

Resources and Links

Dan Nestle

Anuneha Mewawalla

Timestamped key moments from this episode (as generated by Fireflies.ai)

🎤 Executive Storytelling Importance (00:14 - 01:20)

Communicators play a crucial role in preparing leaders to effectively convey their organization's story.
Leaders must excel at storytelling to build trust and connect with audiences.

📖 Anuneha Mewawalla's Background (01:35 - 02:20)

Anuneha Mewawalla has extensive experience in journalism and corporate communications.
She founded Lexato Consulting, focusing on executive brand strategy and storytelling.

📊 Defining Storytelling (05:22 - 08:34)

Storytelling is about creating meaningful connections through narrative, not just sharing facts.
Effective executive storytelling invites stakeholders into the leader's worldview and builds trust.

💡 Authenticity in Leadership (11:01 - 14:32)

Authenticity and personal storytelling are essential for leaders to connect with employees.
Anuneha shared examples of leaders who effectively used personal narratives to enhance credibility and trust.

🌍 Navigating Social Issues (20:29 - 25:24)

Leaders must balance authenticity with the need to address diverse social issues within their workforce.
Staying grounded in company values is essential for effective communication during challenging times.

🔍 AI's Role in Storytelling (34:01 - 42:09)

AI can enhance executive storytelling through personalization, adaptation, content optimization, and multimedia integration.
AI should be viewed as a tool to amplify human storytelling, not replace it.

📈 Future Skills for Storytellers (55:02 - 58:01)

Five essential skills for future storytellers include:

Empathy and emotional intelligence
Mastery of AI tools
Multimodal storytelling capabilities
Data-driven creativity
Growth mindset to adapt to new technologies

🔑 Final Thoughts on AI and Storytelling (1:06:04 - 1:07:30)

AI will transform communications, and professionals should embrace its potential to enhance storytelling.
Urged colleagues to build an AI mindset and leverage technology for better communication outcomes.

Timestamps for your convenience (as generated by Flowsend.ai)

0:00 Intro

5:22 Defining Storytelling

11:45 Inviting Stakeholders

17:21 Leadership and Engagement

25:24 Navigating Social Issues

32:14 LinkedIn Presence

41:14 AI and Trust

49:46 Storytelling Frameworks

55:06 Future of Storytelling

1:02:17 AI and Storytelling

1:09:20 Closing Remarks

(Notes co-created by Human Dan and a variety of AI helpers, including Fireflies.ai and Flowsend.ai)

Learn more about your ad choices. Visit megaphone.fm/adchoices

Unlocking the Communications Career Cage - with Emily York

Fri, 15 Nov 2024 11:00:00 -0000

How many times have you heard that career paths in PR and Communications are full of options and opportunities? Maybe that's true when you're just getting started, but for many of us, as we progress in our careers, we start to notice fences and guardrails rising ever higher as the path itself becomes narrow and steep. What does it take to jump the fence or take it down? Or are we in a communications cage?

In this episode of The Trending Communicator, host Dan Nestle connects with corporate communications executive Emily York, a communications veteran whose journey spans journalism, agency work, consulting, and senior leadership roles at global companies. Emily shares her experiences transitioning from a corporate role at Beam Suntory (now Suntory Global Spirits) to starting her own consultancy and ultimately leading global communications at executive search powerhouse Russell Reynolds Associates. Together, they discuss the challenges and opportunities that come with career transitions, the evolving nature of the communications profession, and the critical role of soft skills and strategic thinking in an AI-driven future.

Emily and Dan discuss approaches and attitudes toward navigating career changes, the importance of staying curious and adaptable, and how to leverage relationships and trust to thrive in ambiguous environments. They also explore the impact of technology on the communications landscape and the need for communicators to stay ahead of trends, from AI to media consumption habits.

Whether you're contemplating a career shift or seeking to enhance your strategic communication skills, this episode offers valuable insights and practical advice from two industry experts. Tune in to discover how to embrace change, build meaningful connections, and position yourself for success in the ever-evolving world of communications.

Listen in and hear about...

The evolving role of communications professionals in a dynamic and uncertain marketplace.
Insights into the importance of soft skills and relationship-building in the age of AI and technology.
Strategies for staying engaged and inspired in a communications role, even when facing routine or challenges.
The significance of understanding media consumption trends and adapting communication strategies accordingly.
Navigating career transitions and the value of networking and continuous learning in professional growth.

Notable Quotes

On the Role of Communications:

"Comms and marketing have always been two facets of the same diamond. So when I think about the comms profession and my career within it, I think that's been a differentiator." — Dan Nestle [00:00 - 00:30]

On the Nature of Corporate Jobs:

"Corporate job seems like a corporate job. And aren't they all the same? And you're asked to do similar things, but they're really different." — Emily York [08:01 - 09:56]

On Career Growth:

"You have to figure out how to right size, either the load or the directions your brain are going in and how deep you can go when you're spreading out." — Emily York [11:27 - 13:17]

On Career Development:

"People who have so excelled in their career across all the areas of comms and developed really deep relationships with partners, whether that is your vendors or your executives. And you develop this really strategic thought partnership type relationships where those people can then see the value of you in other areas of the business." — Emily York [19:21 - 20:29]

On Embracing Change:

"Sometimes you can have loved a job and a place so much that you can be aware of both things and still not be fully committed to leaving." — Emily York [25:44 - 27:01]

On the Importance of Soft Skills:

"The contributions that we humans are going to be able to make are really in the soft skills and how we make people feel and how we sell those ideas and how we think strategically and pull things together and bring groups of people together and solve problems." — Emily York [46:26 - 47:38]

On the Future of Work:

"The future is ambiguous and it's going to be an increasingly important skill and agility. So adapting in those situations and trying to thrive in those situations." — Emily York [1:05:59 - 1:06:44]

Resources and Links

Dan Nestle

Emily York

Emily York | LinkedIn

Timestamped key moments from this episode (as generated by Fireflies.ai)

🎙️ Daniel's Transition to Consultancy (00:00 - 02:10)

Daniel Nestle reflects on his career transition from corporate communications to running his own consultancy.
He emphasizes the need for curiosity and exploration in this new role.

🤝 Emily York's Career Journey (02:10 - 10:14)

Emily York shares her background in journalism and her transition to corporate communications and consulting.
She discusses her current role as the global head of communications at Russell Reynolds Associates and the challenges of leading communications in a service-oriented industry.

🔄 Challenges in Corporate Communications (10:14 - 18:00)

Both Daniel and Emily discuss the narrow focus of corporate communications roles and the temptation to seek breadth over depth.
They highlight the importance of staying engaged and inspired in one's role to avoid complacency.

📊 Navigating Career Changes (18:00 - 27:00)

Emily discusses the importance of networking and relationship-building during career transitions.
She emphasizes the significance of understanding the evolving nature of work and the necessity of adaptability.

🌐 Future of Communications (27:00 - 37:00)

Daniel and Emily explore the impact of technology, particularly AI, on the communications profession.
They stress the need for communicators to stay updated on media consumption trends and the responsible use of technology.

🔍 Skills for Future Communicators (37:00 - 49:00)

Emily identifies essential skills for future communicators, including strong writing abilities, technological proficiency, and analytical skills.
She emphasizes the importance of soft skills and relationship-building in a technology-driven landscape.

💡 Comfort with Ambiguity (49:00 - 55:00)

Emily highlights the necessity for communicators to be comfortable with ambiguity and to adapt to changing circumstances.
She reinforces the importance of trust and collaboration in professional relationships.

🌱 Final Thoughts on Career Development (55:00 - 1:07:00)

Daniel and Emily conclude by discussing the importance of continuous learning and personal growth in navigating career paths.
They agree on the value of human connections and the need for communicators to maintain their unique perspectives amidst technological advancements.

📅 Wrap-Up and Future Outlook (1:07:00 - 1:12:18)

Daniel expresses excitement about the future for both himself and Emily, encouraging listeners to stay engaged and proactive in their careers.
Emily shares her positive experiences in consulting and the importance of collaboration in her work.

Timestamps for your convenience (as generated by Flowsend.ai)

0:00 Intro

5:42 Emily York's Role at Russell Reynolds

11:04 Challenges in Corporate Communications

17:54 Career Transitions and Opportunities

24:31 Recognizing Career Change Signs

31:13 Consulting and Career Decisions

38:04 Balancing Work and Keeping Up with Trends

45:29 Future of Communications Roles

51:49 Importance of Human Skills in AI Era

57:55 Soft Skills and Relationship Building

1:05:59 Comfort with Ambiguity and Agility

(Notes co-created by Human Dan and a variety of AI helpers, including Fireflies.ai and Flowsend.ai)

Learn more about your ad choices. Visit megaphone.fm/adchoices

Corporate Culture Disruption in the AI Era - with Pinaki Kathiari

Fri, 01 Nov 2024 10:00:00 -0000

Take a look at any job description today--either in your organization or posted to a job board--and you might notice that it's not entirely accurate, especially for communications and marketing roles. It's almost as if they're created to fit into a system of some kind....oh wait, they are. Job descriptions, from the simple to the complex, are often nothing more than checklists designed for ease of processing and evaluation. They're meant to be a set of shaped holes; our experiences are the pegs that must fit. But what happens when AI fills some of those holes? Or when AI-enabled employees expand their roles and contributions in new, innovative directions, and their pegs no longer fit? What happens to employee engagement and corporate culture as disruption becomes the norm?

In this episode of The Trending Communicator, host Dan Nestle sits down with tech entrepreneur-turned-communicator Pinaki Kathiari, CEO of digital communications agency Local Wisdom, to explore the evolving landscape of work in the digital age. As AI continues to revolutionize industries, Dan and Pinaki discuss the obsolescence of conventional job descriptions and the potential for AI to serve as a co-creator in our professional lives.

Pinaki shares his unique journey from a UX and web design specialist to a leader in digital transformation, emphasizing the intersection of technology, employee experience, and corporate culture. He and Dan examine how AI can empower individuals to transcend traditional roles, fostering creativity and innovation in unexpected ways.

Together, they explore the potential effects of AI on recruitment, performance reviews, and organizational structures, questioning how companies can adapt to a future where roles are fluid and dynamic. Pinaki also highlights the importance of internal communications and employee engagement in building a resilient corporate culture that thrives amidst change.

Whether you're a tech enthusiast, a communications professional, or simply curious about the future of work, this episode offers valuable insights into how AI is reshaping our professional landscape. Tune in to learn how you can harness these changes to enhance your career and contribute to a more human-centric workplace.

Listen in and hear about...

The evolving nature of job descriptions and roles in the age of AI, challenging traditional career paths.
How AI serves as a co-creator and innovation engine, reshaping work efficiency and creativity.
The critical role of internal communications in boosting employee engagement and creating a thriving corporate culture in the age of AI.
The impact of AI on intellectual workers and the potential for redefining roles and responsibilities.
Challenges and opportunities in adapting corporate structures to accommodate new technologies and employee-driven innovation.
The importance of mindfulness and proactive communication in leadership to prevent burnout and foster a supportive work environment.

Notable Quotes

On Job Descriptions and AI: "Job descriptions and roles as we know them are obsolete. That's right, I said it. They're obsolete. I'm talking about comms and marketing roles. But I think the same thing can be said for most of the so-called knowledge workers today."

— Dan Nestle [00:00 - 00:20]

On AI's Role in Work: "AI is an innovation engine. It should enable us to not only be more efficient, it should and will increasingly be a co-creator and co-explorer, helping us to change the way we work and what we produce and even the nature of what we can contribute."

— Dan Nestle [00:28 - 00:45]

On the Transition to Internal Comms: "We saw that they're just not getting the same amount of love from a resourcing perspective as external communications and marketing."

— Pinaki Kathiari [08:17 - 08:27]

On the Impact of AI: "The amount of power that we've had before AI in our back pockets was astounding compared to like 10 years ago, 20 years ago. Now with the advent of AI on top of that stuff, it's, it's. We could code on the fly, we could design on the fly, we could write on the fly, we could ask questions and learn on the fly without having to do much."

— Pinaki Kathiari [20:07 - 20:30]

On the Future of Work: "I think it's going to get much, much more messier before it gets better. And you got to kind of like learn things. And it's going to take some people, you know, some companies who are like leading to kind of push through and test things out."

— Pinaki Kathiari [35:50 - 36:02]

On Being Human at Work: "I hope having a machine intellect might help us be more human and treat each other more like humans and not machines, which we've been doing all this time."

— Pinaki Kathiari [39:25 - 39:45]

On Corporate Culture: "I think we have to be careful of just how we treat people. So I think if I kind of go with it as, like, whether you're performing high or performing low, we want to work with you to get to where we think you should be or you think you should be."

— Pinaki Kathiari [50:14 - 50:36]

Resources & Links

Dan Nestle

Pinaki Kathiari

Timestamped key moments from this episode (as generated by Fireflies.ai)

🎙️ Job Descriptions and Roles (00:13 - 01:14)

Daniel Nestle asserts that traditional job descriptions in communications and marketing are becoming obsolete.
Emphasizes that AI acts as an innovation engine, enabling new ways of working beyond fixed job roles.

🤝 Employee Engagement and Culture Change (01:43 - 04:01)

Pinaki Kathiari, CEO of Local Wisdom, discusses his background in UX and how it led him to focus on employee experience and internal communications.
Highlights the importance of connecting employee experience with brand outcomes.

💡 Transformation of Internal Communications (08:08 - 10:01)

Pinaki Kathiari explains the evolution of internal communications roles and the need for better resource allocation compared to external communications.
Discusses his personal experience in implementing culture change within Local Wisdom.

🔄 Changing Nature of Work and AI's Role (19:16 - 22:15)

Daniel Nestle discusses how AI can handle baseline tasks, allowing employees to focus on more creative and strategic work.
Stresses the importance of adapting corporate structures to accommodate these changes.

📊 Performance Reviews and Accountability (44:15 - 46:10)

Daniel Nestle critiques traditional performance reviews and the challenges of holding employees accountable in a rapidly changing work environment.
Suggests that organizations need to rethink how they measure success and contributions.

🌱 Future of Corporate Culture (56:57 - 59:53)

Pinaki Kathiari emphasizes the need for organizations to support employees' passions and interests rather than confining them to rigid job descriptions.
Advocates for a more flexible approach to career development, allowing employees to explore various roles and responsibilities.

🔍 Mindfulness in Leadership (1:05:00 - 1:07:21)

Pinaki Kathiari highlights the importance of mindfulness for leaders to ensure they are not overwhelming employees with new initiatives.
Encourages leaders to check in with their teams before implementing changes to avoid burnout.

📅 Planning for Change (1:03:20 - 1:04:22)

Daniel Nestle suggests that organizations should shift from annual planning to shorter, more agile planning cycles to adapt to rapid changes in the workplace.
Emphasizes the need for flexibility in goals and accountability as technology evolves.

Timestamps for your convenience (as generated by Flowsend.ai)

0:00 Intro

5:12 Early Career Insights

7:39 Career Path

12:45 Transition Challenges

18:16 Job Descriptions

23:30 Evolving Roles

27:10 AI's Impact

33:47 Creativity and Technology

39:25 Human Experience

45:08 Workplace Culture

50:13 Team Dynamics

56:22 Leadership Styles

1:02:01 Mindfulness in Leadership

1:07:30 Future Outlook

1:11:55 Conclusion

(Notes co-created by Human Dan and a variety of AI helpers, including Fireflies.ai and Flowsend.ai)

Learn more about your ad choices. Visit megaphone.fm/adchoices

EQ, AI, and the Influential Communicator - with Deirdre Breakenridge

Fri, 18 Oct 2024 10:00:00 -0000

So many of us--especially communicators--struggle to make the case when it counts. Sure, you may have all the facts at your fingertips, and there's no doubt you feel strongly about your point of view. But when you get to the boardroom, the interview, or any meeting for that matter, are you in the conversation or on the sidelines? Are your contributions making an impact? Do you have a seat at the table?

Perhaps you're missing a key ingredient in your leadership cocktail: Influence.

Join host Dan Nestle as he welcomes author, teacher, strategist, and recognized authority on influence in PR and Communications, Deirdre Breakenridge, back to the show to help us understand what influence means to our profession - and how we can cultivate this critical quality. Discover how Deirdre's FEEL model (Face your fears, Engage with empathy, live with Ethics, unleash the Love) has transformed into the Influential Communicator framework, emphasizing the importance of emotional intelligence (EQ), authenticity, and ethical conduct in building trust and relationships.

Deirdre shares practical insights on the critical skills needed to wield influence effectively, the challenges communicators face in adopting new technologies like AI, and the importance of maintaining core human skills amidst digital advancements. She and Dan talk about the potential for AI to support and augment our ability to influence and what that might mean for the future of work, especially in communications. As an example, she talks about Facial Impact Quotient (FIQ), her innovative AI tool that analyzes facial expressions to enhance communication effectiveness, and how it can be a game-changer for professionals seeking to improve their presentation skills.

Whether you're a seasoned communicator or new to the field, this episode is relevant. It offers valuable lessons on enhancing your influence, building trust, and confidently navigating the future of communications. Tune in to understand how you can leverage your unique skills to lead--and influence--in the ever-evolving landscape of AI and Communications.

Listen In and Hear About....

The evolving role of communications professionals in the context of AI and technology, emphasizing the need for leadership in its adoption.
The importance of influence over self-promotion, focusing on building trust and credibility within organizations.
Introduction of the "Influential Communicator" model, highlighting its components of empathy, ethics, and effective communication.
Challenges faced by communicators in adapting to new technologies and the significance of emotional intelligence, authenticity, and ethical conduct.
The impact of technology, particularly AI and facial recognition, on communication, and the limitations of AI in interpreting emotional cues.
Development of human skills to enhance relationships and influence, including the use of tools to understand emotional signals.
Resources and training opportunities for developing emotional intelligence and influence skills, aligning personal priorities with organizational goals.

Notable Quotes

"You can't have a relationship if you don't feel. If you're in PR and communications, the relationship is everything. How do you advance conversations?" — Deirdre Breckenridge [03:58 - 04:03]
"Influence is your ability to move someone in the direction that you desire, an action that you'd like them to take, a way that they're going to participate with you." — Deirdre Breckenridge [13:27 - 13:34]
"You're not going to influence many people if you don't have confidence in who you are or what you're doing. You have to be fully present, aligned, and believing." - Deirdre Breckenridge [00:16:52]
"Emotional intelligence plays a part of it, your authenticity. I also think your contribution score when you're speaking, how much value do you add?" — Deirdre Breckenridge [19:21 - 19:30]
"Empathy is on different levels. And I think you have to break down the levels of empathy to truly understand where you are with the person who you're trying to influence." — Deirdre Breckenridge [22:56 - 23:05]
"You certainly can't even get to a place of empathy. You don't have the deep listening. Listening is always the number one." — Deirdre Breckenridge [29:53 - 30:00]
"Technology, as helpful as it is, can be a huge distraction because the screen time, we're constantly getting stimulated by what we see." — Deirdre Breckenridge [36:12 - 36:20]
"Your brain has to be calm in order for you to be verbally fluent. If your brain is spinning because of all the technology and the excitement and the dopamine hits, you can't get the words out." - Dan Nestle [00:37:37]
"You don't want somebody building trust with the CEO for you. You're going to do that. So using it to our benefit." — Deirdre Breckenridge [42:01 - 42:08]
"We need more work on our human skills because better relationships are built on trust, and trust gets you to influence." - Deirdre Breckenridge [00:46:04]

Resources & Links

Dan Nestle

Deirdre Breakenridge

Timestamped key moments from this episode (as generated by Fireflies.ai)

🎤 AI Adoption in Communications (00:13 - 01:39)

Discussed insights from a recent conference on AI adoption in organizations.
Emphasized the role of AI in enhancing the communications remit and raising the profile of the communications team.
Noted the importance of building trust and credibility within organizations.

🗣️ The Influential Communicator Model (04:00 - 05:56)

Deirdre Breakenridge introduced her "Influential Communicator" model, which builds on her previous "feel" framework.
Stressed the significance of tuning in and aligning verbally and nonverbally to connect better with others.

📈 Leadership and Influence in Communications (06:09 - 12:18)

Discussed the evolving landscape of leadership and influence within the communications profession.
Highlighted the need for communicators to embrace AI and other trending areas to enhance their influence.
Suggested that communicators often view AI as someone else's responsibility rather than taking the lead.

🔍 Defining Influence (13:20 - 19:21)

Defined influence as the ability to move someone toward a desired action or participation.
Identified key factors for building influence, including emotional intelligence, authenticity, and effective communication.
Noted that confidence plays a crucial role in being perceived as influential.

🧠 Empathy and Listening Skills (23:06 - 30:29)

Explored the different levels of empathy: cognitive, emotional, and compassionate.
Emphasized the importance of deep listening as a key component of influence.
Suggested that being fully present and aware enhances the ability to influence others.

📊 Training for Influence (31:44 - 34:07)

Deirdre outlined her training program, focusing on becoming calm, clear, concise, and confident.
Discussed the importance of aligning verbal and nonverbal communication to enhance influence.

🤖 AI and Communication Skills (36:08 - 39:01)

Addressed the potential distractions of technology on communication skills.
Encouraged professionals to develop human skills alongside technological advancements to maintain effectiveness in communication.

🔬 Facial Recognition Tool for Emotion Analysis (47:10 - 50:26)

Deirdre introduced her AI facial recognition tool designed to analyze emotions during presentations.
The tool captures micro-expressions and provides feedback on emotional responses, aiding in improving communication effectiveness.

🌟 Future of Communication and Influence (57:06 - 59:38)

Highlighted the growing recognition of emotional intelligence and empathy as critical skills in leadership.
Encouraged professionals to cultivate their influence skills to adapt to the evolving landscape of communication and technology.

Timestamps for your convenience (as generated by Flowsend.ai)

0:00 Influence and Leadership in the Communications Industry

13:27 The Role of Confidence and Emotional Intelligence in Influence

16:24 Human Skills and Trust Building

19:21 Emotional Intelligence as a Critical Skill

27:29 Forensic Listening Framework

29:53 The Art of Deep Listening and Influence

32:00 The Influential Communicator Program

34:07 The Impact of Technology on Communication Skills

36:12 The Role of Calmness in Effective Communication

47:10 Developing Analytics for AI Tools

49:56 AI Tools and Accuracy Challenges

53:40 Advancements in Facial Recognition Technology

57:48 AI's Role in Enhancing Communication Teams

(Notes co-created by Human Dan and a variety of AI helpers, including Fireflies.ai and Flowsend.ai)

Learn more about your ad choices. Visit megaphone.fm/adchoices

Why Business-Savvy Communicators Can Lead in the Age of AI - with David Albritton

Fri, 04 Oct 2024 10:00:00 -0000

What do corporate communications leaders know about the businesses they serve? Chances are they know quite a lot. They know the stories, the narratives, and the CEO's various points of view; they know the strategies, the values, and the culture; they know the audiences and stakeholders and (should) how to calm them in times of crisis; sometimes they know where all the bodies are buried and which closets hold the most skeletons. Their job is, fundamentally, to know things. But do they understand The Business? Do they understand balance sheets? Do they speak the language of financial performance? Do they grasp everything in the Annual Report? Some do, but many still don't. How can they become the trusted advisors their companies and clients need, especially in these challenging and changing times?

In this episode of The Trending Communicator, host Dan Nestle reconnects with David Albritton, the former Naval Public Affairs officer who built a stunning career in Communications before becoming an executive coach and strategic advisor. Currently Managing Director at CRA, David may be the only person to have made the leap from PR flack to global CEO (at least according to Dan), giving him a unique perspective on the need for communicators to develop business acumen and leadership skills to build thriving careers. Even in the age of AI.

As the world grapples with the implications of AI, misinformation, and shifting workplace dynamics, David shares his perspective on what it means to be a communicator today. He emphasizes the importance of building authentic relationships, understanding the business beyond the communications function, and the critical role of communicators as strategic advisors.

David also discusses his journey to becoming a board member at Embecta and the unique skills communicators can bring to the table in these roles. He highlights the necessity for communicators to be business partners first, leveraging their unique position to influence and drive organizational success.

He and Dan spend some time on the impact of AI on personal and professional development, revealing insights into how communicators can use these tools to enhance their understanding of business operations and improve their strategic influence.

Whether you're a seasoned communications professional or just starting your career, this episode offers valuable lessons on leadership, the evolving role of communications, and the skills needed to thrive in today's fast-paced environment. Don't miss this opportunity to learn from one of the leading voices in strategic communications.

Listen in and hear about...

The evolving role of communications professionals in the face of AI, misinformation, and declining institutional trust.
Insights into the unique challenges and opportunities for communicators seeking board positions.
The importance of building authentic relationships in hybrid and remote work environments.
Strategies for communicators to become trusted business partners and influence organizational success.
How generative AI can enhance personal career growth and understanding of business operations.
The enduring qualities of effective leadership amidst technological and societal changes.

Notable Quotes

"COVID changed the world in terms of what we accept in terms of how we engage with people. It all really comes down to relationships—who knows you, who do you know, do they trust you, do they have confidence in your abilities?" - David Albritton [10:34]
"If we only think about our value proposition through the lens of communications, we are failing the organization and ourselves. We need to become business partners who by the way, do communications." - David Albritton [16:26]
"If you aspire for greatness going forward, then how are you sharing your voice in that room when you have the opportunity? That's a critical skill for communicators that we don't develop." - David Albritton [21:05]
"I've been that person who comes into the room and is reluctant to offer an opinion or advice because they're talking about finance now, and I don't want to get over my skis." - Dan Nestle [22:01]
"The preparation you put in before you get to the meeting is going to make all the difference in the world because now you're educated, now you're confident, now you can raise your hand and ask a smart question." - David Albritton [28:29]
"Managing what people are saying about you when you're not in the room is hugely important for career growth." - David Albritton [41:54]
"I believe that corporate structure itself is obsolete and doesn't know it yet." - Dan Nestle [47:12]

Resources and Links

Dan Nestle

David Albritton

Timestamped key moments from this episode (as generated by Fireflies.ai)

🎙️ Introduction and Background (00:00 - 06:46)

Daniel Nestle introduces David Albritton as a guest
David's background: Naval Academy graduate, former naval officer, communications career
David's current roles: Managing Director at CRA, independent board director at Embecta

🏢 Corporate Structure and Communication (07:55 - 20:22)

Discussion on the changing nature of work and communication
Importance of building authentic relationships in remote/hybrid work environments
Communicators need to be business partners first, communicators second
Importance of understanding company financials and business operations

📊 Business Acumen for Communicators (21:29 - 32:15)

Need for communicators to understand business basics
Recommendation to develop relationships with Investor Relations
Importance of preparation before meetings
Discussion on using AI tools for learning and preparation

🤖 AI in Communication and Leadership (32:21 - 44:38)

Potential of AI tools in enhancing communication and leadership skills
Importance of human interpretation and nuance in communication
Discussion on the changing expectations for communicators in companies

👥 Leadership Qualities and Relationships (44:38 - 54:27)

Core leadership qualities remain unchanged despite technological advancements
Importance of adaptability, accountability, and relationship-building in leadership
Discussion on the challenges of building relationships in remote work environments

🔍 Leadership Behaviors and AI Coaching (55:35 - 01:06:27)

Introduction of Alex, an AI-driven leadership coaching tool
Based on study of 15,000 admired leaders over 40 years
Focuses on 100 leadership behaviors across various areas
Designed for personalized, situation-specific coaching

🔗 Closing Remarks and Resources (01:07:29 - 01:11:22)

Importance of developing leadership skills for communicators
Information on how to access David's newsletter and the Alex tool
Emphasis on sharing valuable content to foster relationships

Timestamps for your convenience (as generated by Flowsend.ai)

0:00 David Albritton's Journey from Military to Board Director

6:34 Evolving Role of Communications Professionals

9:11 Empowering Communicators to Find Their Voice

10:34 Impact of Remote Work on Professional Relationships

13:17 The Role of Communications in Building Organizational Trust

16:26 Transitioning from Communicators to Business Partners

24:05 The Evolving Role of Communicators in Fast-Paced Industries

25:22 The Secret Sauce to Career Advancement

28:04 The Importance of Preparation in Meetings

30:39 Business Acumen for Strategic Communicators

39:36 The Human Element in Communication

54:25 The Essence of Leadership

57:28 The Importance of Authentic Relationships in Leadership

1:00:37 Strategic Relationship Building for Career Growth

1:02:38 Alex: A Leadership Tool with Personality

1:05:11 AI-Driven Leadership Coaching Tool 'Alex'

(Notes co-created by Human Dan and a variety of AI helpers, including Fireflies.ai and Flowsend.ai)

Learn more about your ad choices. Visit megaphone.fm/adchoices

Weird Unicorns, AI, and the TBD Career: The Future of Work - with David Armano

Fri, 20 Sep 2024 10:00:00 -0000

Is it wrong to be future-focused in your career? At what price should you pursue innovation or push boundaries in your organization? Are you aware that there could be a growing urgency gap between you and your employer that may eventually be too wide to cross?

In this episode of The Trending Communicator, host Dan Nestle sits down with award-winning communications and marketing strategist, CX-UX-DX innovator, social media OG, and quite possibly one of the originators of the field of integrated marketing and communications as we know it, David Armano. A self-described "weird unicorn" currently serving a to-be-determined term as CEO of TBD, David shares his evolved perspective on the present and future of work in today's ever-changing career landscape. Together, he and Dan tackle the challenges and opportunities that arise from balancing future-focused innovation with present-day realities. David shares his unique insights on career transitions, the impact of generative AI on entry-level roles, and the implications of an increasingly multi-generational workforce.

Digging into what it means to be CEO of TBD, they address the cultural shifts redefining the workplace and how professionals can and should leverage AI to stay relevant - not to mention enhance productivity and creativity. Their conversation highlights the importance of adaptability, continuous learning, and the need for a historical perspective in understanding current trends and preparing for future challenges. From the rise of the contingent workforce to maintaining a healthy work-life balance, this episode offers valuable lessons for anyone looking to thrive in today's unpredictable and occasionally ageist environment.

Whether you're a seasoned executive or just starting your career, tune in to gain a deeper understanding of how to harness the power of technology and adapt to the changing demands of workers of all stripes. Don't miss this extremely relevant discussion that challenges conventional thinking and will inspire you to take control of your professional journey.

Listen in and hear about...

Balancing future-focused thinking with present-day priorities in marketing and communications.
Navigating career transitions and the concept of being the "CEO of TBD."
The impact of generational differences on workplace dynamics, especially with Gen Z's unique work attitudes.
AI's role in transforming entry-level tasks and its implications for the workforce.
The evolving nature of work, including the rise of fractional roles and the contingent workforce.
The importance of historical perspective in adapting to technological and societal changes.
Opportunities for expanding roles in communications through AI and data-driven insights.

Notable Quotes

On Leadership Under Pressure:

"I've noticed the best leaders always do well under pressure. That's how you tell if you ever want to know the difference between, like, a really good leader and a not so good leader, watch them when things are not going well for them."

— David Armano [00:17:05 → 00:17:20]

On Navigating Career Changes:

"I think it's a healthy experience to go through, to go through a crisis of some kind in your life, and it sucks when it happens to you and you're suddenly without an employer or without a lifeline or without a safety net or whatever motivates you."

— Dan Nestle [00:17:54 → 00:18:10]

On Grief and Growth:

"Grief is both ugly and beautiful. It's ugly in the sense that it's painful... But there's a lot of gifts that do come with grieving."

— David Armano [00:20:59 → 00:22:20]

On Ageism in the Workplace:

"Age is actually sort of, you know, in most white collar cultures, it's something they kind of want to stay away from because of everything that we're talking about, because it's the one acceptable ism in the world of white collar work."

— David Armano [00:28:31 → 00:28:45]

On the Evolution of Work:

"The thing is, though, that there are so many, there's so much happening around us now that I think that the nature of work and the nature of this framework that almost all of corporate America at least functions within, which is that you age out, it's got to change, and it's changing in some places, but it really needs to change."

— Dan Nestle [00:31:38 → 00:31:54]

On AI and Entry-Level Work:

"AI does what likes, like someone coming into the workforce with no experience or very little experience. The tasks that you would give to those employees is what AI excels at."

— David Armano [00:35:20 → 00:35:30]

On the Future of Work:

"It's never been such a good time to be a CEO of TBD."

— David Armano [00:42:28 → 00:42:31]

On the Role of AI:

"One thing that AI is great at and should get better at is that is that first draft, that first draft of a business plan, that first draft of any written communication, that first draft of a data, to use your example, like first draft, the data analysis, it's really good at that."

— David Armano [01:00:14 → 01:00:30]

Resources and Links

Dan Nestle

David Armano

Timestamped key moments from this episode (as generated by Fireflies.ai)

🎙️ Introduction and Career Reflection (00:00 - 11:37)

Daniel Nestle introduces the podcast and the guest, David Armano
Discussion on the challenge of balancing future-thinking with present needs in communications
David's background in integrated communications and marketing
Reflection on David's first layoff experience

💼 Career Transitions and Workforce Trends (12:02 - 23:13)

David's experience as 'CEO of TBD' after leaving a startup
Discussion on the changing nature of work for Gen X professionals
Exploration of hybrid work models and their impact on different generations
Emphasis on the need for adaptability in the face of employment uncertainty

🔄 AI and the Future of Work (24:45 - 34:38)

Analysis of AI's impact on entry-level work and its role as a virtual intern
Discussion on the changing dynamics of hiring and team structures due to AI
Exploration of how AI can enable professionals to expand their roles and skills

👥 Generational Dynamics in the Workplace (35:58 - 45:56)

Examination of different generational attitudes towards work, especially Gen Z
Discussion on the challenges of managing a multi-generational workforce
Analysis of how hybrid work models affect different age groups differently

🚀 Evolving Roles in Communications and Marketing (46:05 - 58:01)

Exploration of how AI is changing traditional roles in communications and marketing
Discussion on the need for professionals to become 'spectacular' at their craft
Analysis of how AI can help professionals expand their skillsets and roles

🔍 Historical Perspective and Future Outlook (59:15 - 01:06:56)

Emphasis on the importance of learning from historical technological revolutions
Discussion on balancing the potential benefits and societal impacts of new technologies
Encouragement to view current changes through the lens of past transformations

🧠 Final Thoughts and Career Advice (01:07:54 - 01:12:58)

Emphasis on being an observer and synthesizing information for decision-making
Discussion on the importance of balancing detailed work with big-picture thinking
Encouragement to be curious and inquisitive in navigating career changes

Timestamps for your convenience (as generated by Flowsend.ai)

0:00 Intro

5:28 David Armano's Career Journey and the Concept of TBD

7:32 Navigating Career Uncertainty as Gen X

12:01 The Role of Energy in Workshop Facilitation

15:05 Embracing Honesty During Layoffs

23:12 The Grief Cycle in Communications

26:13 Aging Out in the Corporate World

28:02 Ageism in White Collar Work

34:50 AI's Impact on Entry-Level Jobs

45:53 The Evolution of Employment Benefits

55:36 Rethinking Work in the Age of AI

57:49 The Rise of AI in Creative Industries

1:04:25 The Importance of Historical Perspective

1:06:53 Three Lenses of Time

(Notes co-created by Human Dan and a variety of AI helpers, including Fireflies.ai and Flowsend.ai)

Learn more about your ad choices. Visit megaphone.fm/adchoices

How AI is Changing the Content Dynamic (And What We Should Do About It) - with Rob Davis

Fri, 06 Sep 2024 10:00:00 -0000

Let's face it, dealing with the future isn't something we can kick down the road. And at the intersection of people, technology, and brand, change is coming faster than ever before. We could blame Generative AI. Or we can embrace it and use it as an accelerant for our teams, employers, customers, and brands...

In this episode of The Trending Communicator, host Dan Nestle welcomes award-winning digital innovator, public speaker, and agency executive Rob Davis, the Chief Digital Innovation Officer at MSL, for an engaging conversation on the future of communications and marketing. Rob, a digital pioneer with a career spanning broadcast TV and leading agencies, shares his journey of invention and innovation (and his good fortune at attaining a role that Dan not-so-secretly covets).

From his early days at MTV, where he developed the world's first interactive game show, to his groundbreaking work at Ogilvy and now MSL Global, Rob has consistently been at the forefront of digital innovation. His accolades, including the Provoke Media Innovator 25 and two consecutive appearances in the PRWeek Dashboard 25, merely scratch the surface of his influence and expertise.

He and Dan explore how Generative AI is reshaping how we approach communications and marketing and what that means for brands. They cover the importance of understanding and utilizing AI prompts, the evolving nature of authority in content, and the critical need for brands to adapt to the rapid advancements in technology.

They address how AI impacts brand communication—shifting the dynamics between brands, media, and consumers. Rob stresses the need for brands to curate content that directly engages AI models to enhance discoverability and relevance.

Moving on to the future of work, Rob notes that AI is reshaping job paths in communications, offering opportunities to integrate new talent and innovative roles. He encourages professionals to embrace AI to remain competitive in the workforce.

Whether you're a communications novice or a seasoned professional, this episode offers lessons on embracing change, leveraging technology for enhanced communication strategies, and staying ahead in a fast-paced digital world. There's no doubt that AI will significantly impact the future of communications and marketing - listen in to hear what you can do about it for your future and the brands you represent.

Listen in and hear about...

How generative AI is revolutionizing communications and marketing.
Mastering AI prompts to boost content creation and engagement.
AI search algorithms reshaping content discoverability and relevance.
Workforce dynamics shifting with AI, creating new job opportunities.
Brands adapting content strategies to thrive in an AI-driven world.
Opportunities and challenges of AI and emerging technologies in business.

Notable Quotes

On the Evolution of Technology and Career:

- "I came out of college at a time in the early nineties when everything was starting to change and everything I was passionate about, music, photography, video, storytelling, all individual passions, all of a sudden had a place to go, and I've just kind of let the industry take me along."

— Rob Davis [00:03:42 → 00:04:02]

On the Thrill of Innovation:

- "The thrill of that. It's funny, it wasn't an ego building thrill. It was a hunger building thrill. I said, I got to find more of this. Where does this come from? How do I tap into this bucket over and over again? And that's kind of what's driven me all along."

— Rob Davis [00:06:24 → 00:06:42]

On the Acceleration of Technology:

- "I look at the years between advances from that era and it's like those advances are happening in months, if not weeks."

— Rob Davis [00:09:31 → 00:09:47]

On the Power of AI and Prompting:

- "You can go to chat GPT the first time and you're probably going to treat it like this is a fortune telling arcade game. Zoltan. Zoltar, you're asking a question and you're going to get an answer, and as you said, you say, oh, that's cool, and you're going to walk away without realizing that you can start a chain of prompts that's going to develop something much deeper than that."

— Rob Davis [00:16:38 → 00:16:58]

On the Creativity in AI:

- "You are creating every prompt you write, no matter how basic or complex it is, are creating something. And I think that that's part of the adrenaline rush for me."

— Rob Davis [00:21:01 → 00:21:14]

On the Future of Content Creation:

- "We don't have to wait. We can do more than we can possibly imagine right now, and it's only going to get better, but we don't have to wait for the next piece. We can revolutionize almost everything that we're doing right now."

— Rob Davis [00:22:14 → 00:22:31]

On the Changing Nature of Authority in Content:

- "The judge of authority is the consumer. So if the content, to your point, is not appealing to the consumer, it's not in their vernacular, it's not something that they feel ready to consume, they're not going to interact with it, and it is not going to get that algorithmic importer of authoritative."

— Rob Davis [00:41:08 → 00:41:34]

On the Power Shift in Content Creation:

- "Because the consumer is now, or the customer…is getting more and more answers from AI, from generative AI. Well, now that puts a little bit more power in the hands of the brands, doesn't it?"

— Dan Nestle [00:45:49 → 00:46:09]

On the Future of Communication:

- "The roles that are going to be created, the tasks that are going to be created are very different. It's going to create a whole bundle of new tasks. Those new tasks will have to be apportioned to somebody which become new jobs also."

— Dan Nestle [00:54:27 → 00:54:59]

Resources and Links

Dan Nestle

Rob Davis

Timestamped key moments from this episode (as generated by Fireflies.ai)

🎙️ Introduction and Background (00:00 - 09:12)

Dan Nestle introduces himself as the host of the Trending Communicator podcast
Guest Rob Davis is introduced as Chief Digital Innovation Officer at MSL Global
Rob's career spans from broadcast TV to leading agencies
Rob's accomplishments include Provoke Media Innovator 25 and PR Week Dashboard 25
Rob shares his early career experiences, including work at MTV and developing the first interactive TV game show

🚀 Digital Innovation and AI (09:18 - 14:40)

Rob discusses the rapid acceleration of technology advancements
Ethan Mollick's video on LinkedIn showcasing AI recreating the game Doom
Discussion on the need for proper AI prompting and understanding LLMs
Critique of PR professionals' lack of understanding in AI prompting

💡 AI in Communications and Marketing (16:17 - 28:44)

Importance of understanding how to use AI tools effectively
Discussion on the power of prompts and the creative thinking involved
Custom GPTs and their potential in various functions
The changing nature of authority in content creation due to AI

🎯 Brand Communication and AI (30:24 - 42:11)

Impact of AI on brand discoverability and content relevance
Importance of creating content that influences AI models
Shift in power dynamics between brands, media, and consumers
Need for brands to become their own publishers and create the right kind of content

👥 Career Paths and AI (43:15 - 56:10)

Discussion on how AI is changing career paths in communications and marketing
Opportunity to reshape the workforce and bring in new talent
Importance of embracing AI to remain valuable in the job market
Potential for new roles and tasks created by AI and emerging technologies

🔮 Future Outlook and Closing Remarks (57:30 - 01:01:18)

Mention of other emerging technologies like NFTs, metaverse, and near-field communication
Rob's optimism about the future of connecting with audiences
Importance of capitalizing on audience behaviors and trends
Rob's contact information and social media presence

Timestamps for your convenience (as generated by Flowsend.ai)

0:00 Intro

2:07 Rob Davis' Journey in Digital Innovation

3:42 The Evolution of Media and Technology

5:08 Developing the World's First Home Play Game Show

6:24 Pioneering Digital Content at Ogilvy

9:58 AI's Rapid Evolution and Its Impact

16:38 The Power of the Prompt

18:24 Challenges in AI Adoption in PR and Communications

22:31 The Evolution of Custom GPTs

30:41 The Evolution of Media Relations

42:09 AI's Impact on Discoverability and Content Creation

43:15 The Shift in Power Dynamics in Marketing

49:35 AI's Impact on the Workforce

52:22 Abundance Mentality in Business

53:57 Brands' Procrastination on AI Integration

57:02 Generative AI and Future Skills

(Notes co-created by Human Dan and a variety of AI helpers, including Fireflies.ai and Flowsend.ai)

Learn more about your ad choices. Visit megaphone.fm/adchoices

Spectacular Communications Requires Audacious Communicators - with Mark Schaefer

Fri, 23 Aug 2024 10:00:00 -0000

All of us know we're in an age of disruption. If you want to thrive and grow as a communicator or marketer, it's not AI you have to worry about. What should keep you up at night is the prospect of succumbing to the Dull. AI can do dull better than you can. You have to flee the dull and be bold. You have to be audacious.

In this episode of The Trending Communicator, host Dan Nestle finally, after countless name drops, references, and bold claims to be friends with a particular marketing legend, puts his money where his mouth is and welcomes to the show his mentor, confidant, friend, and arguably his man crush, the one and only Mark Schaefer.

After Dan perpetrates some gushing, he and Mark go straight into the chaotic "Now" and the need for a clear vision of the future. They talk about the impact of AI on communications and marketing, and Mark offers his sobering perspective: yes, AI can be terrifying for anyone creating content because it's "good enough" to generate boring, compliant corporate messaging. He says that AI will "unleash a pandemic of dull" - and if we want to succeed in the future, we'll need to be bold, crazy, and audacious. He goes on to say that the result could be spectacular work by those of us who can rise above the dull.

They also get into the significance of personal branding, both internally within companies and externally. Mark reinforces the idea that being Known and trusted, especially in an era where deepfakes and misinformation are rampant, is critical to future success.

Throughout the episode, Dan and Mark explore the challenges and opportunities presented by technological advancements, urging communicators to embrace bold, audacious strategies to stay relevant. The conversation concludes with remarks about Mark's upcoming book, tentatively titled "Audacious: A Rebel's Guide to Disruptive Marketing," set to release in January.

Listen in and hear about...

Mark's new book!
How marketing and communications are merging in today's chaotic landscape.
AI's transformative role in marketing and communication strategies.
The importance of authenticity and grit in content creation.
AI's impact on entry-level jobs and the future of onboarding new talent.
Why building a personal brand within organizations is crucial for career growth.
Challenges that large companies face in adapting to rapid cultural and technological changes.
The necessity of community and collaboration to stay updated with fast-paced industry trends.

Notable Quotes

On the Role of Marketing in Companies:

- "I think in this day and age, almost everybody's in marketing, everybody in your company that influences your conversation with your customer, your reputation with your customer." — Mark Schaefer [00:04:37 → 00:04:47]

On the Intersection of Marketing and Communications:

- " We're talking about reaching out to audiences and creating that market, creating a market either for your goods or for your ideas or for your message and all the above." — Dan Nestle [00:05:53 → 00:06:09]

On the Impact of AI on Jobs:

- "I think it will eliminate a lot of lower level jobs and it'll eliminate, you know, some entry level jobs." — Mark Schaefer [00:11:19 → 00:11:27]

On the Future of Content Creation:

- "In the next twelve months, you'll be able to make a full length motion picture on your laptop computer, including the script and the, you know, the dialogue and the score and the art and everything you would want." — Mark Schaefer [00:14:55 → 00:15:11]

On Authenticity in Marketing:

- "The key to creating a video that connects on an emotional level is to leave mistakes in. Maybe some of the video is a little blurry, maybe a little of the audio is a little scratchy, but it makes you feel like you're right there." — Mark Schaefer [00:17:28 → 00:17:40]

On the Pandemic of Dull:

- "AI is going to be very capable. That's also going to unleash this pandemic of dull. And every communicator out there is going to be fighting against this pandemic of dull." — Mark Schaefer [00:26:14 → 00:26:27]

On the Future of Corporate Content:

- "If you're writing content that's easily approved by legal, you're going to be gone. You've got to start reaching into more communications that can't be ignored, that cannot be commoditized." — Mark Schaefer [00:26:14 → 00:26:27]

On the Role of Personal Branding:

- "Anybody, any employee, any person anywhere should be building their own personal brand. And I think people are confused. They think, oh, that means I want to be solo and be on my own. Not necessarily, but if somebody is in a company and doesn't have the influence, they don't have a personal brand." — Dan Nestle [00:47:37 → 00:47:55]

On the Role of Community in Staying Relevant:

- "I cannot be relevant without a community behind me in our rise community. We have people from all around the world helping each other, nurturing each other, talking about, this works. This doesn't, I tried this, use this." — Mark Schaefer [01:04:41 → 01:05:00]

On the Importance of Grit and Authenticity:

- "Grit, a little crazy and a lot of audacity." — Mark Schaefer [01:06:51 → 01:06:54]

On the Importance of Community:

- "I can with 1000% certainty say that my understanding of AI and my joy of it is absolutely due to my involvement with the rise community and just that whole process of helping to build that community and being part of it." — Dan Nestle [01:05:00 → 01:05:15]

Resources and Links

Dan Nestle

Mark Schaefer

Timestamped key moments from this episode (as generated by Fireflies.ai)

🎙️ Introduction and Personal Brand (00:00 - 15:00)

Daniel Nestle introduces Mark Schaefer as a marketing expert and communicator
Mark emphasizes the importance of personal brand in the age of AI
Discussion on the blurring lines between marketing and communications
Mark highlights the need for authenticity and 'grit' in content creation

🤖 AI and Content Creation (15:00 - 30:00)

Exploration of AI's impact on lower-level jobs in marketing and communications
Mark discusses the need for human creativity and 'crazy' ideas to stand out
Emphasis on the importance of authenticity in a world of AI-generated content
Discussion on the future of corporate communication in the age of AI

🏢 Corporate Culture and Innovation (30:00 - 45:00)

Mark talks about the challenges of innovation in large corporations
Discussion on the importance of internal personal branding
Emphasis on the need for quick experimentation and 'pilots' in companies
Mark introduces his upcoming book 'Audacious' on disruptive marketing

🌐 Future of Marketing and Communications (45:00 - 60:00)

Discussion on the importance of community in staying relevant
Mark emphasizes the need for human touch in marketing strategies
Talk about the rise of AI tools and their impact on content verification
Mark's prediction: 'The most human company wins'

🎬 Wrap-up and Resources (60:00 - 01:07:06)

Daniel provides information on Mark's blog and podcast
Discussion on the RISE community and its benefits
Mark's final thoughts on the importance of humanity in business

(Notes co-created by Human Dan and a variety of AI helpers, including Fireflies.ai and Flowsend.ai)

Learn more about your ad choices. Visit megaphone.fm/adchoices

How Communications Drives Organizational Health - with Ethan McCarty

Fri, 09 Aug 2024 10:00:00 -0000

Is the Communications function, as many in our profession claim, an organization's nerve center? Where messages and stories are the electric impulses that cause synapses to fire, muscles to move, and hearts to beat? Or is this understating the case? Are we missing the bigger picture?

In this episode of The Trending Communicator, host Dan Nestle welcomes back thought leader, educator, and dear friend Ethan McCarty, the CEO of Integral. Known for his innovative approach to employee experience and communications technology, Ethan has been a guiding force in shaping how organizations communicate internally and externally. while devoting nearly as much time to giving back to the profession as he has spent building his successful agency.

Dan and Ethan have a wide-ranging conversation that touches on the essence of effective communication within organizations, and the critical impact of communications on corporate health. They explore Ethan's approach to viewing employees as public: By treating employees with the same strategic importance as external audiences, companies can foster a more engaged and productive workforce.

The discussion also delves into the impact of AI and CommsTech on the future of corporate communications. Ethan shares his thoughts on how technology can enhance communication strategies, streamline operations, and create a more dynamic corporate environment. He emphasizes the importance of ethical frameworks and the need for organizations to invest in listening and understanding their employees' needs and perspectives.

Ethan's insights are not just theoretical; they are grounded in practical experience and real-world applications. He discusses the challenges and opportunities that come with leading a communications agency and offers valuable advice for both seasoned professionals and those new to the field. From the importance of continuous learning and adaptation to the role of strategic intelligence in communications, this episode is packed with actionable takeaways.

Tune in to learn how you can elevate your communication efforts, embrace technological advancements, and create a more engaged and effective workforce.

Listen in and hear about...

The influence of key mentors and colleagues on professional growth.
The importance of employee experience in modern communications.
How AI and technology are reshaping content creation and workflows.
The role of internal communications in shaping organizational culture.
The impact of political and social issues on workplace dynamics.
Strategies for integrating employee feedback into business decisions.
The evolving expectations of employees in a personalized work environment.

Notable Quotes "Thinking of employees as a public is... of great strategic value." — Ethan McCarty [00:07:07 → 00:07:10]

"If you can optimize that set of relations at work for strategic value and for positive experiences for the humans involved, that feels like a lot of good outcomes." — Ethan McCarty [00:07:39 → 00:07:50]

"Employees have much more agency and voice and ability to affect reputation and the ability to affect customer outcomes." — Ethan McCarty [00:10:43 → 00:10:50]

"The way you communicate constitutes the entity." — Ethan McCarty [00:15:06 → 00:15:10]

"Comms is like the nerve center of a company, and I think it is. But now it sounds, from what you're saying, it's more like the circulatory system." — Dan Nestle [00:29:31 → 00:29:39]

"The sophistication of what's available is light years ahead of where we were five years ago." — Ethan McCarty [00:31:18 → 00:31:24]

"Make your friends before you need your friends, my friends." — Ethan McCarty [01:02:28 → 01:02:32]

"If you do not respect my rights and I'm a high performing employee in an environment where there is 4% unemployment, what do you think I'm gonna do? I'll probably get a raise." — Ethan McCarty [01:05:00 → 01:05:10]

Resources and Links

Dan Nestle

Ethan McCarty

Timestamped key moments from this episode (as generated by Fireflies.ai)

🎙️ Introduction and Background (00:00 - 06:32)

Daniel Nestle introduces Ethan McCarty as a leading voice in communications
Ethan is CEO of Integral, an employee experience agency
Discussion on the influence of mentors and colleagues in professional development

🏢 Integral and Employee Experience (06:32 - 16:51)

Ethan explains Integral's focus on employees as a public
Emphasis on managing relationships with employees intentionally
Discussion on the importance of culture in organizational change
Exploration of Conway's law and constitutive theory of communications

🔄 Organizational Communication Design (16:54 - 29:31)

Analysis of how communication configuration affects company identity and products
Importance of redesigning internal communications teams for better employee experience
Discussion on the need for more robust sensing and listening in organizations

💡 Intelligence and Strategy in Communications (29:32 - 36:39)

Importance of communications teams as sources of business intelligence
Need for upskilling and technology adoption in communication roles
Challenges in transforming communication teams into business intelligence units

👥 Value of Communication Professionals (37:34 - 45:06)

Discussion on the evolving role of communication professionals
Importance of being a strategic advisor and intelligence gatherer
Value of relationship-building and understanding in communication roles

🚀 Future of Communications and Junior Staff (45:27 - 58:54)

Debate on the future need for junior staff in communications
Emphasis on self-enabled, experimental, and entrepreneurial employees
Discussion on the changing skill sets required in the communications industry

🗳️ Political Issues in the Workplace (58:54 - 01:07:12)

Upcoming global elections and their impact on workplace communications
Challenges of managing political discussions in the workplace
Importance of creating guidelines for discussing social issues at work

(Notes co-created by Humans and a variety of AI helpers, including Fireflies.ai and Flowsend.ai)

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to Fight Digital Threats and Build a Culture of Trust - with Lisa Kaplan

Fri, 26 Jul 2024 10:00:00 -0000

Let's face it: it's getting worse out there.

Trust in institutions, brands, and even people seems to be spiraling ever downward. What can we, as communicators, do to break this cycle, protect our brands, and build a culture of trust?

In this episode of The Trending Communicator, host Dan Nestle once again travels into the dark world of misinformation and disinformation, this time with Lisa Kaplan, founder and CEO of Alethea, to uncover the strategies and technologies that can help you identify and mitigate misinformation and disinformation.

Lisa, a recognized leader in PR and digital risk mitigation, shares her journey from Senate campaign staffer to founder of a company that recently secured $20 million in Series B funding. Her extensive experience in policy, communications, and national security provides a unique perspective on the challenges and solutions in combating online threats.

Dan and Lisa explore the critical role of early detection in managing online risks and the importance of proactive measures to safeguard brands and organizations. They discuss how Alethea's technology platform identifies emerging narratives, assesses their potential impact, and offers actionable insights to mitigate risks before they escalate. Lisa emphasizes the need for ethical practices in information dissemination and the role of AI in enhancing strategic communication efforts.

The conversation also touches on the broader implications of misinformation, including its impact on corporate culture and employee engagement. Lisa shares practical advice on how organizations can leverage their internal communications to build a resilient culture of trust, even in the face of digital threats. They also discuss the importance of staying true to core values and maintaining consistent messaging to preserve credibility and trust.

This episode is a must-listen for communicators, marketers, and anyone interested in the intersection of technology, security, and public relations. Gain valuable insights from Lisa Kaplan on effectively combating digital threats and fostering a culture of trust within your organization. Join us for a thought-provoking discussion that can help you be a champion of truth and trust for your organization.

Listen in and hear about...

The escalating trust crisis in media and its impact on public relations and brand defense strategies
Roles of PR professionals in combating misinformation and disinformation to protect brands and clients
The founding and mission of Alethea, a company specializing in online risk mitigation and its approach to managing digital threats
How recent political and social events influence corporate brand management and the necessity for proactive digital defense strategies
Why the evolution of communication strategies from traditional methods to digital platforms requires rapid and informed responses to misinformation
The importance of early detection in managing online risks and the benefits of technology in identifying potential threats before they escalate
Effective strategies for leveraging employee communications and internal culture to reinforce brand integrity and manage crisis communication

Notable Quotes

On the Reality of Digital Threats:

"The reality is, and what I tell everybody is like, listen, if you're not at the table, you're on the menu. And so, welcome to our digital environment."

— Lisa Kaplan [00:04:06 → 00:04:16]

On the Importance of Early Detection:

"Our role is to be able to identify these risks and threats early and be able to give you those insights and great recommendations for what you can actually do about it, so that you're finding stuff out when it's a level one, not a level ten."

Lisa Kaplan [00:05:07 → 00:05:22]

On the Evolution of Influence Operations:

"What started as a government tactic is now anybody can do it situation. So we do see more than just state actors. We see these criminal groups, we see these lone individual operators."

Lisa Kaplan [00:15:59 → 00:16:13]

On the Role of Fact-Checking:

"A fact check alone doesn't work. Oftentimes you have to... It worked in that specific instance because it was a narrative caught early that was new, and because they were able to leverage fact checkers who had a very high following to get that information out early, that the narrative was false altogether."

Lisa Kaplan [00:17:13 → 00:17:34]

On the Challenge of Disinformation:

"Disinformation targets our fear, our anxieties, our uncertainties... And so, because I was scared, because there was an information vacuum, which is the consistent area where disinformation really thrives... I fell for it."

— Lisa Kaplan [00:23:33 → 00:23:54]

On the Role of Employees in Communication:

"You want your employees being the one saying, yes, this is a great place to work. You don't want to be the one coming out saying, I promise this is great. Like, people aren't going to trust management on that."

— Lisa Kaplan [00:28:01 → 00:28:15]

On the Importance of Consistency:

"My advice is always, don't flip flop. Know where you stand. If it's core to your business to say something, say something."

— Lisa Kaplan [00:30:35 → 00:30:45]

On the Role of Technology in Communication:

"Embrace technology and know how it works... It's automating the grunt work of our jobs. It's automating. It's being able to rapidly deploy counter messaging."

— Lisa Kaplan [00:46:41 → 00:46:55]

On the Ethical Use of AI:

"It is perfectly appropriate to use AI or an LLM to potentially play around with drafting a response. Make it the first draft. It's way faster. That's totally fine. What you also have to know, though, is that you are assuming the responsibility of whatever goes out the door."

— Lisa Kaplan [00:55:29 → 00:55:49]

On Building Trust:

"The best thing you can do is invest in trust. It's a lot easier to protect a strong amount of trust than to try to build trust when no one trusts you."

— Lisa Kaplan [00:52:14 → 00:52:24]

On the Power of Conversation:

"Conversation is the communicator's superpower."

— Dan Nestle [00:48:33 → 00:48:56]

On the Importance of LinkedIn:

- "LinkedIn is a major center for especially B2B, but certainly for person-to-person contact. And in my humble opinion, it is the most solid of all business platforms and the most real, like the most authentic for business people."

— Dan Nestle [00:51:02 → 00:51:32]

Resources and Links

Dan Nestle

Lisa Kaplan

Timestamped key moments from this episode (as generated by Fireflies.ai)

🎙️ Introduction and Trust Crisis (00:00 - 11:25)

Dan Nestle introduces the podcast and discusses the ongoing trust crisis
Lisa Kaplan, founder and CEO of Alethea, is introduced as the guest
Alethea is an online risk mitigation technology company
Lisa's background includes working with US legislators, think tanks, and National Laboratories
Alethea detects and mitigates instances of online risks for organizations

🔍 Online Risk Detection and Mitigation (11:53 - 18:52)

Alethea's platform uses boolean logic and machine learning models
The platform identifies coordinated behavior rather than focusing on content
Early detection of threats is crucial for effective risk management
Fact-checking alone is not sufficient in combating misinformation
Peer-to-peer communication is more effective in deradicalization efforts

🌐 Disinformation and Corporate Strategy (20:05 - 27:08)

Companies need to consider their stance on emotionally charged issues
Internal communication is crucial, but every internal communication is potentially external
Companies should stay true to their core values and messaging
Employees can be valuable assets in combating misinformation
Companies should invest in culture to foster positive employee communication

📊 Predictive Analysis and Communication Skills (28:23 - 42:59)

Early detection of potential risks is crucial for effective crisis management
Communicators need to understand technology and embrace new tools
Communication is now interactive and conversation-based
Every interaction is an opportunity for person-to-person communication
Deepfakes and other technological risks are emerging challenges

💬 Building Trust and Leveraging Social Media (43:32 - 52:09)

Conversation is a key skill for communicators
LinkedIn is a valuable platform for business communication
Executives should actively engage in social media conversations
Building trust is easier than trying to regain it during a crisis
Authentic communication from executives is more effective than outsourced content

🤖 AI in Communication and Ethical Considerations (52:14 - 58:39)

AI can be used ethically to draft responses and automate workflows
Human expertise is crucial in the AI loop
AI should not be used to create bot networks or engage in unethical practices
Communicators should use AI as a tool to enhance their work, not replace human judgment

(Notes co-created by Humans and a variety of AI helpers, including Fireflies.ai and Flowsend.ai)

Learn more about your ad choices. Visit megaphone.fm/adchoices

Building and Leading the AI-Enabled Enterprise Comms Team - with Megan DiSciullo

Fri, 12 Jul 2024 10:00:00 -0000

For years, we've been talking about upgrading the communications function - or at least modernizing it, bringing comms into parity with their Marketing colleagues. Embracing technology is the most visible part of this journey. But what good is technology - project management tools, social media management tools, intelligence and analytics software, email automation, and now Generative AI - without the people to drive it? You can't conquer the frontier of CommsTech without capable pioneers. In this episode of The Trending Communicator, host Dan Nestle reconnects with award-winning strategic communications leader and all-around CommsTech pioneer Megan DiSciullo, Senior Managing Director of US and Mexico Communications for PwC. Megan shares her extensive experience in communications, her journey from Edelman to PwC, and her insights on ethically integrating technology, particularly Generative AI, into corporate communications.

Join us as Megan shares her journey from the ground up in the world of strategic communications as she and Dan explore the transformative role of generative AI and CommsTech in today's corporate landscape. From her early days at Edelman to her ever-expanding remit at PwC, Megan has consistently been at the forefront of innovation, advocating for the ethical use of AI while enhancing strategic communications across the board.

This episode delves deep into how AI is reshaping the way we think about internal and external communications, the importance of ethical frameworks, and the potential of AI to streamline operations and create a more dynamic corporate environment. Megan's insights provide invaluable lessons on embracing change, leveraging technology for enhanced communication strategies, following an ethics-first approach, and AI's critical role in driving corporate narratives forward.

Whether you're a communications novice or a seasoned professional, this episode offers a treasure of knowledge and inspiration, showcasing how embracing technological advancements can significantly elevate your strategic communication efforts. Don't miss out on this insightful exploration of AI's impact on the future of corporate communications and how you can be part of this evolution in the industry.

Listen in and hear about...

The evolving role of communicators in shaping internal culture and driving organizational change
Strategies for integrating AI into corporate communications and the importance of secure, enterprise-specific tools
How ethical considerations and policy development are important in AI deployment to maintain trust and data security
AI's impact on productivity and efficiency, freeing up communicators to focus on higher-level strategic activities
The necessity for ongoing learning and adaptation within the communications field to leverage new technologies like AI
The collaborative approach required to implement AI across various organizational functions effectively
The potential of AI to democratize learning and innovation within organizations, fostering an environment of continuous improvement and engagement

Notable Quotes On the Value of Kindness in Business:

"One of my mentors told me early on, Megan, always be direct, so people know where you stand and there's no misinterpretation. But always be kind, because you never know when you will need people or just, this is a business of teaming. And so, you know, people want to work with people who are kind."

— Megan DiSciullo [00:08:43 → 00:09:05]

On the Role of Data in Communications:

"Data is the ultimate neutralizer. Whether the data is coming from the comms team, the marketing team, or from our client insights team. The data is telling us key insights about our audience that we need to know."

— Megan DiSciullo [00:27:19 → 00:27:35]

On the Importance of Change Management:

"It makes for sometimes an uphill battle. And that's where change management culture change really needs to happen. And there's no amount of money, I think, that you can put down on the value of pilots and tests and stuff to kind of use that data and sort of show examples and gain permission and gain buy in over time."

— Dan Nestle [00:31:15 → 00:31:35]

On the Importance of Change Management:

"If you put out, even if it's a tech product that's in the 1.0 version and it's not a good experience, you've lost people. So it doesn't matter how many times you communicate about it if the experience isn't great, especially in today's world where people have little appetite and little patience."

— Megan DiSciullo [00:35:22 → 00:35:42]

On the Role of AI in Enhancing Productivity:

"Once you understand, okay, all prompting, and this is what it is, and this is what it means. That's that kind of first initial wall to get through with the user with the AI partner. And once they get through that wall, then it's about, oh, my goodness, I'm going to save all this time."

— Dan Nestle [00:45:39 → 00:46:00]

On the Future of AI in Communications:

"I see Gen AI, at least in its current function and form, to be a productivity and efficiency tool. There is still a need for really great counsel, really great crisis management skills, really great relationship building skills, really great dot connecting skills."

— Megan DiSciullo [00:48:39 → 00:48:55]

On the Future of Communications:

"AI is an enabler with that, of course, because a lot of the fundamental tasks that people associate with typical traditional comms can be essentially handed over to, at least at the first level, to these brilliant, co creative, co intelligent platforms, and then brought back to the human to make sure that it's all good to go, but it saves a lot of time, much more productive."

— Dan Nestle [01:02:13 → 01:02:35]

On the Evolution of the Communications Profession:

"I started faxing press releases. I am so far from a fax machine and loving it. But I'm now learning the next skill, and in ten years, I'm going to learn something that we haven't even started to think about. And that is the beauty of this profession."

— Megan DiSciullo [01:04:47 → 01:05:00]

Resources and Links

Dan Nestle

Megan DiSciullo

Megan DiSciullo | LinkedIn

Timestamped key moments from this episode (as generated by Flowsend.ai)

00:00:01: Introduction and Welcome

00:01:41: Megan DiSciullo Joins the Conversation

00:02:19: Early Career and First Impressions

00:03:21: Transition from Edelman to PwC

00:04:22: Predictive Analytics Project

00:05:25: First Meeting with Megan

00:06:08: Megan's Reaction to Predictive Analytics

00:08:43: Megan's Philosophy on Kindness and Teaming

00:10:16: Importance of Kindness in Business

00:11:06: Megan's Career Journey

00:12:07: Early Interest in Purpose and Ethics

00:13:09: Work with Business Roundtable Post-Katrina

00:14:10: Transition to PwC and Building Internal Change

00:15:12: Merging Internal and External Communications

00:16:14: Introduction to Comtech

00:17:15: Commtech vs. Commstech

00:19:41: Data and Analytics in Communications

00:21:13: Building the Tech Stack

00:22:15: Embedding Technology into Workflows

00:23:17: Audience-Centric Approach

00:24:05: Partnership Between Marketing and Communications

00:27:19: Navigating Conflicts Between Teams

00:30:13: Change Management and Culture Change

00:32:16: Integrating Marketing and Communications

00:33:22: Expanding Teams and Data Science

00:35:26: Importance of Pilots and Feedback

00:37:33: AI Implementation and Upskilling

00:39:21: Team Effort in AI Training

00:40:31: Hands-On Training and Gamification

00:42:02: Democratization of Learning

00:43:03: Bespoke Tools for Marketing and Comms

00:45:07: Mass Personalization with GenAI

00:47:12: Empowering Teams with AI

00:48:39: Encouraging Innovation and Experimentation

00:50:49: Framing AI as a Co-Intelligence

00:54:46: Ethical Implications of AI

00:57:02: Building Trust in AI

00:59:15: Transparency and Validation in AI

01:00:43: Future Focus for Communicators

01:02:13: Role of Communicators in Culture Building

01:03:53: Embracing Curiosity and Learning

01:04:48: Final Thoughts and Farewell

(Notes co-created by Humans and a variety of AI helpers, including Fireflies.ai and Flowsend.ai)

Learn more about your ad choices. Visit megaphone.fm/adchoices

AI, Bots, and Disinformation, Oh My - with Rafi Mendelsohn

Fri, 28 Jun 2024 10:00:00 -0000

When your brand, company, country, or even you are the target of social media attacks, what if you can't even identify the source of the problem? What if the attackers aren't real people? What if the entire attack is a complete lie, disinformation spread by bad actors with thousands, or millions, of fake accounts at their disposal? How do you uncover the good, the bad, and the fake online? In this episode of The Trending Communicator, host Dan Nestle is joined by seasoned PR and marketing expert Rafi Mendelsohn, VP of Marketing at Cyabra, a premier media monitoring platform specializing in the detection, identification, and mitigation of malicious actors, bots, bot networks, and generative AI content. Together, they unravel the complexities of the trust crisis exacerbated by advanced technologies like AI and bot networks. The conversation starts with a deep dive into the pervasive trust issues affecting our institutions and the role of technology in amplifying misinformation and disinformation. With his extensive background in agency and in-house roles across various markets, Rafi brings a unique perspective on how malicious actors use digital platforms to manipulate public discourse. Dan and Rafi explore the implications of these practices for communicators and marketers. They discuss the challenges of distinguishing between genuine and artificial interactions online and the impact of these interactions on corporate reputation and brand trust. Rafi shares insights into the mechanics of bot networks and how they are not just limited to political arenas but are pervasive across all sectors, influencing everything from consumer behavior to stock prices. He explains the sophisticated methods these networks use to appear legitimate and the difficulties this presents in identifying and combating them. Their conversation also covers practical strategies for organizations to protect themselves, emphasizing the importance of advanced media monitoring and the need for a proactive rather than reactive approach to digital threats. Rafi advocates for a blend of technology and traditional communication strategies to effectively manage and mitigate the risks associated with digital misinformation, empowering listeners with actionable advice. Listeners will gain a comprehensive understanding of the landscape of digital misinformation, the tools available to tackle it, and how to strategically position their communications in an increasingly complex digital world. Whether you're a communications professional, a marketer, or simply interested in the impact of technology on public discourse, this episode offers valuable insights and actionable advice. Listen in and hear about...

The pervasive trust crisis in modern institutions and the role of misinformation and disinformation.
The impact of AI and technology on the spread of false information through bots and fake accounts.
Strategies for communicators and marketers to identify and combat misinformation in their fields.
The challenges and responsibilities of PR and marketing professionals in managing brand reputation amidst misinformation.
The evolution of malicious actors using sophisticated AI tools to create and spread disinformation.
Practical steps and tools for organizations to detect and mitigate the effects of disinformation on their brands.
Future trends in communication strategies to handle emerging technologies and misinformation threats effectively.

Notable Quotes On the Trust Crisis: "We're in the thick of an unprecedented trust crisis. Trust in our institutions, especially government, education, and media, is in freefall. Misinformation and disinformation are everywhere, and it's only getting worse." — Dan Nestle [00:01:00 → 00:01:20] On the Role of AI in Social Media: "AI has enabled bad actors to disseminate bad information at scale through deepfakes, AI-enabled content farms, and bots. This is the world we're contending with." — Dan Nestle [00:01:20 → 00:01:30] On the Role of Communicators: "As communicators and marketers, we're often on the front lines of this information-driven trust crisis. We have to tell stories, protect our clients and companies, and ensure that the information we share is trustworthy." — Dan Nestle [00:04:00 → 00:04:20] On the Challenges of Modern Communication: "We don't know who we're talking to, and we don't know whether we're telling the right stories or if we have the right facts on our side. The whole thing has been corrupted over the last decade or so." — Dan Nestle [00:04:10 → 00:04:20] Rafi Mendelsohn On the Role of Bots in Social Media: "From our research, the average conversation across social media has around four to seven percent of fake accounts. When we start to see certain conversations, whether it's political, wartime, or around brands, and those numbers are significantly higher, that's when we need to take a pause and understand exactly what's going on." — Rafi Mendelsohn [00:19:01 → 00:19:20] On the Impact of Fake Accounts on Brands: "Brands can find themselves in hot water, not just because of something they've done, but purely by virtue of being in the wrong place at the wrong time. Fake accounts can escalate a situation to the point that it gains media attention and impacts the brand's reputation." — Rafi Mendelsohn [00:31:00 → 00:31:20] On the Importance of Understanding Social Media Conversations: "We need to differentiate between the fake accounts and the real ones, understand the narratives being pushed by fake accounts, and assess their impact on the real conversation. This is crucial for brands to respond appropriately." — Rafi Mendelsohn [00:49:00 → 00:49:20] On the Role of GenAI in Communications: "GenAI can be a powerful tool for communicators. It can help us game out scenarios, prepare responses, and mitigate social media negativity. It's about using the technology to stay ahead of the challenges we face." — Dan Nestle [00:52:00 → 00:52:20] On the Role of GenAI in Disinformation: "GenAI is fantastic, but in the hands of malicious actors, it becomes a tool for creating very believable content. This makes it harder for us to distinguish between real and fake accounts, complicating the challenge of maintaining trust." — Rafi Mendelsohn [00:17:30 → 00:17:45] On the Future of Communications: "The next six to twelve months are going to be really interesting from our industry perspective. We need to up our game and work through the challenges posed by new technologies and threats to guide our organizations effectively." — Rafi Mendelsohn [01:03:00 → 01:03:20] Resources and Links

Dan Nestle

Rafi Mendelsohn

Timestamped summary for this episode (as generated by ChatGPT)

The trust crisis (00:00:00)

Discussion about the unprecedented decline in trust in institutions, the prevalence of misinformation, and the impact of technology and AI.

Introduction of Rafi Mendelsohn (00:01:12)

Dan introduces Rafi Mendelsohn, VP of Marketing at Cyabra, and discusses his background in PR and marketing.

AI's role in communication (00:02:09)

Exploration of the evolving role of AI in communication and the challenges faced by communicators and marketers.

Rafi's background (00:04:01)

Rafi's career journey from working in PR agencies to leading marketing at Cyabra, and his passion for data storytelling.

Cyabra's focus and mission (00:07:54)

Rafi discusses Cyabra's role in uncovering and mitigating misinformation and disinformation online, particularly in the context of social media.

Defining misinformation and disinformation (00:10:23)

Clearing the distinction between misinformation and disinformation, and the impact of these on societal narratives and trust.

Challenges of identifying bots (00:18:04)

The prevalence of bots in online conversations, the difficulty in identifying them, and the potential impact on public discourse.

Extent of bot presence (00:19:13)

Insights into the average percentage of fake accounts in online conversations and the significance of higher numbers in certain discussions.

Elon Musk's Twitter Acquisition (00:20:29)

Discussion about analyzing data for Elon Musk's potential acquisition of Twitter.

Impact of Fake Accounts (00:21:29)

Exploring the impact and dominance of fake accounts in online conversations and their influence on narratives.

Bot Activity on Various Platforms (00:22:39)

Observations of bot and malicious activity on different social media platforms, including Twitter, Instagram, TikTok, and LinkedIn.

Geopolitical and Brand Disinformation (00:27:11)

Examination of how fake accounts drive conversations around geopolitical and brand-related issues, impacting public perception and creating crises.

Influence of Fake Accounts on Brands (00:29:14)

Analysis of how fake accounts can negatively impact brands, including examples of orchestrated campaigns targeting companies.

Challenges for Communicators (00:32:20)

Discussion on the challenges faced by communicators in defending brand reputation against bot-driven disinformation and crisis management.

Defensive Communications and Brand Disinformation (00:37:23)

Exploring the gap in defensive mindset between security and communications teams, and the need for tools to address bot attacks and disinformation.

Global Origins of Malicious Actors (00:39:32)

Understanding the diverse origins and motivations of malicious actors behind bot networks and disinformation campaigns.

Malicious Actors and Their Motivations (00:39:56)

Discussion on the motivations of malicious actors, including power, influence, and money, and their use of fake accounts to influence opinions.

Understanding the Different Actors and Risks (00:40:47)

Exploration of the various types of criminals and actors involved in cyber attacks, and the low barrier to entry for conducting such activities.

Dealing with Disinformation and Crisis Communications (00:41:46)

Addressing the challenges of combating disinformation, crisis communications strategies, and the impact of shadow banning on disseminating good information.

Social Media as One Channel for Communicators (00:44:10)

Emphasizing the importance of understanding the conversation and the individuals involved, and the need to differentiate between fake and real accounts.

Addressing Fake Accounts and Negative Activity (00:45:16)

Strategies for addressing fake accounts, including identifying and addressing "superspreaders" of negativity, and amplifying positive voices.

Vigilance and Defensive Measures (00:48:09)

The importance of vigilance, proactive defensive measures, and the need for companies to have systems in place to differentiate and respond to attacks.

Proactive Monitoring and Ignoring Certain Threats (00:52:09)

The significance of proactive monitoring, the need to respond selectively, and the empowerment of ignoring non-threatening issues

Using AI for Scenario Planning and Mitigation Tactics (00:53:17)

Exploring the potential use of AI for scenario planning and mitigation tactics, and the importance of early detection and preparation.

Impact of Bunker Mentality and Brand Exposure (00:54:52)

Discussion on the impact of brands adopting a bunker mentality and the need to address the increasing weaponization of social media by malicious actors.

Opportunity for Marketers and Communicators to Lead (00:58:40)

The opportunity for marketers and communicators to lead in understanding and addressing the impact of cyber threats and disinformation on society.

Profile Building and Concerns (01:00:00)

Discussion on the generation of profiles and the concerns regarding identifying real people.

Future Challenges for Communicators (01:00:59)

Predictions and concerns about the evolving role of communicators in dealing with new technology and threats.

Impact of Technology on Roles (01:03:46)

Discussion on the potential realignment of roles and responsibilities due to the influence of AI and technology.

Gratitude and Contact Information (01:05:56)

Expressing gratitude to the guest and providing contact information for further engagement.

Conclusion and Call to Action (01:07:24)

Closing remarks, encouraging subscription, sharing, and participation in future episodes.

(Notes prepared by humans with the assistance of a variety of AI tools, including ChatGPT and Flowsend.ai)

Learn more about your ad choices. Visit megaphone.fm/adchoices

AI Recipes, Critical Thinking, and the Imperfect Human - with Kami Huyse

Fri, 14 Jun 2024 13:10:00 -0000

Is AI the greatest gift ever for lazy people? I've often said that if you want to find a better way to do something, ask a lazy person. Laziness, as it turns out, is a virtue. Lazy people want to find the most efficient way to get through a task. No wonder they're taking to AI like fish to water.

In this episode of The Trending Communicator, host Dan Nestle connects with Kami Huyse, CEO of Zoetica. A self-described "lazy entrepreneur," Kami has nonetheless blazed new trails in AI adoption and implementation and is a recognized PR industry thought leader, speaker, and author. Dan and Kami explore the transformative impact of AI on the PR and marketing industries, emphasizing the importance of ethical considerations and critical thinking.

Their discussion highlights the necessity of asking better questions, experimenting strategically, and maintaining a human-centric approach to AI. They also delve into AI's ethical challenges, stressing the need for transparency and responsible use.

It's anything but a lazy conversation - it's a must-listen for professionals looking to navigate the evolving landscape of AI in communications.

Listen in and hear about....

The importance of an entrepreneurial mindset while embracing AI
AI "recipes" that can help you advance from a "home cook" prompter to a true AI "chef"
How prompting skills may become obsolete as AI integration in software increases
The necessity of critical thinking, curiosity, and a strategic mindset for effective AI interaction
The importance of ethics and transparency when we use AI
How AI can assist in content creation while maintaining a brand's unique voice and style
Practical insights on leveraging AI for community building and social media strategy

Notable Quotes

On Being a Lazy Entrepreneur: - "I call myself a lazy entrepreneur in a sense, because what I've always done is I look at a problem that's in front of me, and I try to figure out a way to do it more efficiently and different." — Kami Huyse [00:03:33 → 00:03:45] On the Evolution of Social Media and AI: - "I've always been a forward-leaning person, and we did some of the first social media campaigns for big, big brands that you would know. So we did those social media campaigns early because we look at solving problems with current technology. And to me, AI is just an extension of that." — Kami Huyse [00:05:00 → 00:05:20] On the Importance of Asking Better Questions: - "We need to start to think about how to elevate those conversations. What do we need to, what questions do we need to be asking? We need to ask better questions. That's where the training comes in." — Kami Huyse [00:12:00 → 00:12:10] On the Role of Imperfection in Human Creativity: - "How do we have a pattern interrupt? I'll tell you how you throw in the imperfect human. That's how you tell imperfect stories. You talk about being a lazy entrepreneur. These are pattern interrupts that AI won't come up with on its own." — Kami Huyse [00:30:00 → 00:30:15]

On the Future of AI and Human Interaction: - "We need to think about what can we bring to the table that is like a spice of human while understanding fully the AI and using it fully. So not throwing the baby out the bathwater, as we always said, but using the AI for what it's good for and throwing in your own spice." — Kami Huyse [00:30:30 → 00:30:50] On the Ethical Use of AI: - "AI isn't inherently evil, but the people who wield it are maybe so there's people that wield the AI. Here's the problem with AI in general. It's just like our society. Like, we talk about, you know, racism and bias and, you know, sexism and terrible things. Here's what AI does. It takes all of the knowledge of the world, and it boils it down and it repeats it back to you." — Kami Huyse [00:59:41 → 01:00:10] On the Role of Communicators in Ethical AI: - "We as PR communicators should be the ombudsman for our organizations. We should bring our point of view to protect the people that we represent as PR people. And the people we represent are our audience, are our customers, our stakeholders." — Kami Huyse [01:06:25 → 01:06:45]

Resources and Links

Dan Nestle

Kami Huyse

Books Mentioned

The Most Amazing Marketing Book Ever: More than 350 inspiring ideas!, by Mark Schaefer and Friends (Including Kami and Dan)
Co-Intelligence: Living and Working with AI, by Ethan Mollick

Timestamped summary for this episode (as generated by ChatGPT)

The origin of ideas (00:00:00)

Dan discusses his excitement for new ideas and tech, including the concept of creating custom GPT.

The traits of successful idea execution (00:01:02)

Dan outlines the traits and qualities required for successful idea execution, such as discipline, focus, and support.

Introduction of Kami Huyse (00:02:01)

Dan introduces Kami Huyse, highlighting her background and expertise in PR, marketing, and AI integration.

Kami's problem-solving approach (00:03:46)

Kami discusses her approach to solving problems efficiently and her focus on community building and AI integration.

Evolution of media and technology (00:09:53)

Dan and Kami reflect on the digital transformation and the importance of hands-on experiences in the marketing profession.

The importance of AI training and mindset (00:11:55)

Kami emphasizes the significance of training and developing an entrepreneurial mindset for effectively integrating AI in communication and marketing.

Ethan Mollick's principles of AI interaction (00:17:07)

Dan discusses Ethan Mollick's principles for interacting with AI, including inviting AI to the table, being the human in the loop, treating AI like a person, and acknowledging AI's continuous improvement.

The importance of asking better questions (00:18:56)

Kami discusses the importance of asking better questions to guide AI in achieving desired tasks and outcomes.

The analogy of home cook and chef (00:19:37)

Kami compares the difference between a home cook and a chef to illustrate the importance of understanding and utilizing AI tools effectively.

The need for strategic training in AI tools (00:21:40)

Kami emphasizes the significance of strategic training for the next generation to effectively use AI tools and adapt to the evolving marketplace.

The integration of AI in software applications (00:22:54)

The discussion revolves around the increasing integration of AI capabilities in various software applications and its impact on prompting and human interaction.

The evolving role of prompting in AI usage (00:24:01)

The conversation delves into the evolving role of prompting in AI usage, the impact of contextual understanding, and the distinction between chefs and home cooks in utilizing AI.

The significance of asking power questions (00:25:04)

The importance of asking power questions and the role of strategic prompting in utilizing AI effectively is highlighted.

The importance of being relentlessly curious (00:27:07)

Kami emphasizes the significance of being relentlessly curious and training the brain to notice and understand AI interactions.

The concept of almost homemade solutions (00:29:01)

Kami discusses the concept of almost homemade solutions, encouraging individuals to add their own unique touch to AI tools for personalized outcomes.

The value of the imperfect human in AI interaction (00:30:01)

The significance of embracing imperfection and adding human elements to AI interactions for unique and effective outcomes is emphasized.

The need for critical thinking and curiosity in AI interaction (00:32:02)

The importance of critical thinking, curiosity, and asking questions to drive effective interaction with AI tools is discussed.

The importance of adding personal touch to AI tools (00:33:56)

The significance of adding a personal touch and unique spice to AI tools for tailored and effective utilization is highlighted.

The significance of being a critical thinker and inquisitive communicator (00:37:05)

The importance of critical thinking, curiosity, and being an inquisitive communicator in adapting to AI tools and driving effective outcomes is emphasized.

Critical thinking (00:38:20)

Emphasizing the importance of critical thinking skills in evaluating information and avoiding deception.

Asking better questions (00:39:12)

Highlighting the significance of asking great questions to avoid monolithic content and promoting individuality.

Life experiences and personal touch (00:40:10)

Discussing the value of bringing personal experiences and unique elements to content creation to avoid generic outcomes.

Human element in AI (00:41:49)

Emphasizing the need for human input and caution when relying solely on AI, acknowledging occasional breakdowns and the importance of adding personal touch.

Ethics and AI technology (00:42:43)

Exploring the ethical implications of AI technology, including power consumption and the need for continuous input of new information.

Reading and vocabulary (00:48:27)

Stressing the importance of reading to enhance vocabulary and improve communication with AI.

Writing and editing (00:50:20)

Emphasizing the significance of being a good writer and engaging in editing to effectively communicate with AI.

Community involvement (00:52:52)

Advocating joining communities to learn from peers and stay informed about emerging technologies.

Curiosity and diverse learning (00:54:51)

Encouraging continuous curiosity, diverse learning, and open-mindedness to expand knowledge and perspectives.

Neuroscience and AI (00:57:08)

Discussion on the neuroscience behind AI interaction and the concept of neural networks.

Ethical Considerations (00:58:22)

Exploration of the societal, political, and civilizational changes brought by powerful digital entities and the focus on ethical AI usage.

Bias in AI (01:00:04)

Insight into the biases present in AI and the need for training to reduce biases, with examples of biased prompts and diversity representation.

AI Governance and Ethics (01:05:44)

Discussion on the need for external oversight in AI governance and the role of communicators as ethical safeguards.

Transparency and Ethics (01:08:24)

Importance of transparency in AI usage and the alignment of AI ethics with general ethical principles and governance.

Ethical Decision-Making (01:13:25)

Emphasis on the responsibility of individuals to inject morality and ethics into AI, and the ongoing discussion and importance of ethical considerations.

Backbone and Ethics (01:15:08)

The need for courage and backbone in ethical decision-making, with a focus on the role of communicators in promoting ethical practices.

Difficult decisions (01:16:14)

Discussion on the challenge of expressing contravening opinions and the weight of decision-making in today's society.

Tools and resources (01:17:14)

Mention of plans to discuss tools and resources, and a recommendation to connect with Kami for valuable resources.

Connect with Kami (01:18:00)

Information on how to connect with Kami Huyse on social media and her company, Kamchatka, and a mention of her live streams and AI show.

Closing remarks (01:19:52)

Gratitude for Kami's participation and an invitation to subscribe, share, and provide feedback for the podcast.

(Notes prepared by humans with the assistance of a variety of AI tools, including ChatGPT and Flowsend.ai)

Learn more about your ad choices. Visit megaphone.fm/adchoices

Why You Need to Practice Forensic Listening in a Crisis - with Adele Gambardella and Chip Massey

Fri, 31 May 2024 10:00:00 -0000

How do FBI hostage negotiation tactics link to public relations and corporate crisis management? And how can understanding both help you prove your value to your stakeholders and audiences?

Demonstrating value is a familiar hurdle for communicators, especially when navigating the turbulent waters of a crisis. Effective crisis communication provides a crucial lifeline that can make or break a company's reputation.

In this episode of The Trending Communicator, host Dan Nestle sits down with two incredible guests: PR agency CEO, crisis counselor, and advisor to at least one US president, Adele Gambardella, and retired FBI agent, hostage negotiator, and spy chaser, Chip Massey. Now, as co-founders of The Convincing Company, they help their clients navigate crises and provide the training they need to prepare for the challenges ahead. With Dan, they dive deep into the art and science of crisis communication and persuasion and how a methodical approach to analyzing conversations - Forensic Listening - may be the most powerful skill a communicator should have. You'll discover the power of forensic listening, the subtlety of non-verbal cues, and the strategic use of targeted validation to build trust and rapport and get to the core of hidden narratives that drive crisis response.

Adele and Chip also discuss groundbreaking topics like the role of AI in communication analysis, the persuasive power of predictive statements, and why companies need to take bold stances on controversial issues. Drawing from their book Convince Me, they highlight the importance of deep listening and emotional control in mastering effective communication and negotiation.

Don't miss out on these practical tips that are ready to be implemented, designed to enhance your crisis communication strategies and empower you to confidently demonstrate your value to stakeholders.

Listen in and hear about...

The evolving role of crisis communication in handling modern threats like misinformation and AI misuse.
The formation and impact of the Convincing Company, which integrates PR strategies and crisis negotiation.
The concept of forensic listening and its application in understanding and addressing communication nuances.
The importance of adapting communication strategies to handle high-stress situations effectively.
Strategies for corporate communicators to prepare for and respond to contentious societal issues, especially in politically charged climates.
The distinction between convincing and negotiating, emphasizing the importance of aligning values and visions for effective communication outcomes.

Notable Quotes

On the Importance of Crisis Communication: "When there's trouble, communicators roll up their sleeves and get to work. We turn trouble around and send it away. Nobody questions our value then." — Dan Nestle [00:01:30 → 00:01:40]

On the Value of Forensic Listening: "Forensic listening is the art and science of analyzing a conversation after it's happened. Words leave clues." — Chip Massey [00:16:30 → 00:16:40]

On the Importance of Crisis Training: "Crisis management is a muscle. It's one of those things that, like, I love it because I think really fast and on my feet... It's a muscle, though." — Adele Gambardella [00:52:44 → 00:53:00]

On Convincing vs. Negotiating: "As a hostage negotiator, I never negotiated with anybody. I was actually convincing that person to value what I valued." — Chip Massey [01:06:00 → 01:06:10]

On the Importance of Not Starting with Your Strongest Point: "Never start with your strongest point first, because if you do that, all you do is make everybody in the room dig their heels in." — Adele Gambardella [01:10:45 → 01:11:00]

On Deep Listening: "Deep listening... our own stress improves when we're really listening and trying to help somebody else and we can come up with better solutions." — Chip Massey [01:11:45 → 01:12:00]

Resources & Links

Dan Nestle

Adele Gambardella and Chip Massey

Mentioned

Book: Convince Me: High-Stakes Negotiation Tactics to Get Results in Any Business Situation

Timestamped summary for this episode (as generated by ChatGPT)

Introduction of Guests (00:01:07)

Introduction of Adele Gambardella and Chip Massey, their backgrounds, and their collaboration in crisis communications.

Formation of The Convincing Company (00:02:11)

Adele and Chip explain how they met, their complementary skill sets, and the formation of The Convincing Company.

Adele's Burnout and Meeting Chip (00:09:28)

Adele's experience with burnout, meeting Chip, and the realization of their complementary expertise.

Forensic Listening (00:16:40)

Chip explains the concept of forensic listening and its importance in understanding emotions and themes in conversations for effective communication.

Understanding the Meeting (00:21:37)

Interpreting underlying messages in a meeting, identifying emotions, and linking them with the topic.

Body Positioning (00:22:33)

Understanding the significance of body positioning in communication, its impact on energy and value.

Voice Analysis (00:23:42)

Analyzing pitch, tone, and cadence in communication, and its importance in understanding emotions and messages.

Forensic Listening Story (00:27:13)

A real-life example illustrating the importance of observing body positioning and non-verbal cues in communication.

Applying Forensic Listening (00:35:50)

Understanding the application of forensic listening in different scenarios, including crisis situations and meetings.

Validation and Trust (00:39:19)

The importance of validation in corporate communication, building trust, and influencing positive outcomes.

The fortune teller's impact (00:41:38)

Discussion on the convincing nature of fortune tellers and a personal experience with a fortune teller in a high school class.

Predictive statements in convincing (00:43:28)

Exploration of how predictive statements are used to convince and manipulate, with an example of a statement made to the host.

The power of open questions (00:45:00)

The effectiveness of open questions in conversations and negotiations, and the different responses they can elicit.

Predictive statements in interviews (00:46:52)

The use of predictive statements in hostage negotiations and interviews to encourage conversation and elicit information.

Emotion in crisis response (00:49:51)

The role of emotion in crisis response and the importance of managing fear as a motivator in difficult situations.

Crisis management as a skill (00:53:24)

The discussion of crisis management as a skill that needs to be continuously practiced and developed, with a workshop example.

Challenges in crisis communication (00:55:15)

The challenges faced in crisis communication, including conflicting advice from legal and the importance of countering instincts.

Understanding unstated narratives (00:57:17)

The significance of understanding unstated narratives and how it can provide an advantage in communication and negotiation.

Future of crisis communication (01:00:02)

Anticipation of companies taking stances on controversial issues and the need for communicators to identify core issues and boundaries.

The duty to respond (01:03:20)

Discussion about the duty of companies to respond to relevant issues that align with their core values.

Training for emotional control (01:04:07)

Importance of training for emotional control and scenario planning in heightened and polarizing times.

High-level convincing (01:06:40)

Exploration of convincing as a higher level negotiation strategy, focusing on future and motivation.

Social media presence (01:10:02)

Mention of the convincing company's social media presence and content strategy.

Effective communication strategy (01:10:44)

Insight on the importance of not starting with the strongest point first in communication strategies.

Deep listening (01:11:46)

The benefits of deep listening for stress reduction and creativity.

(Notes prepared by humans with the assistance of a variety of AI tools, including ChatGPT and Flowsend.ai)

Learn more about your ad choices. Visit megaphone.fm/adchoices

The Power of Discriminative AI for Precision in Communications - with Danny Gaynor

Fri, 17 May 2024 10:00:00 -0000

Generative AI may be the first form of artificial intelligence that we can all interact with directly, with no skill needed apart from the ability to write or speak a set of instructions. And while it's arguably the hottest topic right now, other AI tools and applications can elevate capabilities and help communicators and marketers move up the value chain.

In this episode of The Trending Communicator, host Dan Nestle ventures once again into the transformative potential of AI in the communications field with guest Danny Gaynor, Head of Kelp (which he co-founded) at Signal AI. Danny's journey from a political strategist and corporate communications executive to an AI innovator offers a unique perspective on how technology can reshape the way we approach storytelling and reputation management. Dan and Danny explore the critical role of AI in enhancing the precision and impact of communications strategies. They discuss the limitations of traditional methods like surveys and focus groups, which often provide outdated and narrow insights. Instead, Danny introduces the concept of discriminative AI, a powerful tool that uncovers the nuanced context of topics and entities - allowing communicators to identify their true areas of strength, optimize their narratives, and navigate potential risks with unprecedented accuracy. Danny shares practical examples of how this technology can validate intuition, offer reputational ROI, and act as a single source of truth across an organization.

They discuss how connecting discriminative and generative AI can be a powerful combination, helping communicators and their colleagues make data-driven decisions and demonstrate their impact. Looking ahead, they envision a future where AI-enabled communicators are not just content creators but strategic leaders who drive decision-making with data-backed insights, painting a compelling picture of the transformative potential of AI in the communications field.

Listen in and hear about...

How measurement in communications is being transformed by AI, enhancing capabilities significantly.
Danny Gaynor's transition from a political and corporate communications expert to co-founding an AI-powered corporate reputation platform.
Distinguishing between generative AI and discriminative AI, and their unique roles in enhancing communication strategies.
Identifying and leveraging unique proof points to create differentiated corporate narratives.
AI's role in helping communicators validate their intuition, provide reputational ROI, and unify information across organizational functions.
Why communicators need to experiment with AI, train their own AI models, and showcase the impact of data-driven strategies.
Shifts in the role of communicators within organizations, moving from reliance on intuition to becoming strategic, data-driven influencers.

Notable Quotes

[06:05] "As a communications professional, I think we're all vexed by the exact same question: Am I throwing the right spaghetti at the wall?" - Danny Gaynor
[07:18] "A goal without a deadline is just a dream." - Danny Gaynor
[40:13] "I very much see the folks embracing AI in communications as being even more influential leaders at their companies, as opposed to being out of a job." - Danny Gaynor
[41:18] "If you're stuck with 'Oh well, if AI takes this away, what am I going to do?' then frankly, you probably deserve not to do anything once AI takes your job away." - Dan Nestle
[57:50] "You can make AI your own, you can make the ingredients your own, and you can make the outputs your own in a way that is more accessible than ever before." - Danny Gaynor
[59:52] "It's a very rare moment in the history of capitalism where we can develop something that will be industry standard and that will be reputational ROI, that will be quantifying the impact of communications." -DannyGaynor

Resources & Links

Dan Nestle

Danny Gaynor

Timestamped summary for this episode (generated by ChatGPT)

[00:01:09] Daniel's career journey

Daniel Gaynor shares his career trajectory from politics to communications and his focus on measurement and AI.

[00:05:35] Understanding discriminative AI

Daniel Gaynor explores the concept of discriminative AI and its role in communication and measurement.

[00:09:29] The need for data-driven insights

The discussion turns to the limitations of traditional research methods and the potential of technology to provide better audience research and insights.

[00:15:53] Leveraging AI for communication

The benefits of using AI to analyze big data and craft communication strategies based on authentic proof points are explored.

[00:19:44] Discriminative AI vs. generative AI

The conversation contrasts discriminative AI with generative AI and highlights its role as a complement tool in communication and creativity.

[00:20:42] Generative and Discriminative AI

An explanation of generative and discriminative AI and their potential synergy for content evaluation and categorization is provided.

[00:21:56] Limitations of Boolean Searches

The limitations of using keywords and the need for discriminative AI to evaluate accuracy and create reputational ROI are discussed.

[00:22:25] Identifying Areas of Strength

How discriminative AI can help communicators identify narrative strengths and weaknesses in competitive landscapes is discussed.

[00:25:17] Challenges in Identifying Strengths

The difficulties communicators face in identifying narrative strengths and the importance of foundational theory and horizon scanning are discussed.

[00:27:26] Training AI Topics

The process of training topics in discriminative AI to ensure accuracy and relevance in content categorization is explained.

[00:28:35] Tweaking Topic Definitions

The process of refining individual topic definitions until reaching high accuracy and the benefits of a broad horizon scan are discussed.

[00:29:33] Narrative Validation

The need for narrative validation and specificity in corporate narratives to ensure credibility and relevance is emphasized.

[00:30:41] Analyzing Message Effectiveness

Understanding where messages are falling flat and the importance of focusing on fewer, deeper storylines is discussed.

[00:31:50] Risk Avoidance and Reputation Threats

Using discriminative AI to determine material threats to reputation and focus attention on critical issues is discussed.

[00:33:01] Data Insights and Strategic Reports

The importance of providing data insights through dashboards and strategic reports to make data digestible for communicators is highlighted.

[00:36:29] Generative AI and Product Development

The potential for communicators to become product developers by leveraging generative AI and retooling the power of discriminative AI is discussed.

[00:40:13] AI as a Convening Force

The role of AI in communications as a single source of truth that provides quantitative rationale and reputational ROI is discussed.

[00:41:18] Abundance Mentality with AI

The speaker encourages embracing AI as an additive element and to have an abundance mentality towards change and upskilling.

[00:42:17] Embracing AI in Communication

The potential of AI tools and the need to experiment and gain expertise in AI are discussed.

[00:44:23] Strategic Shift in Communication

The evolving role of communicators from writing press releases to being strategic advisors and decision-makers is discussed.

[00:46:40] Professional Advancement and Recognition

The need for the communication profession to be recognized for AI expertise and strategic input within the organization is emphasized.

[00:47:10] Training AI and Socializing Data

The importance of training AI, socializing data-driven messaging, and demonstrating data-driven impact is discussed.

[00:50:09] Utilizing AI for Analysis

Ways to use AI for benchmark analysis and deep dive analysis to demonstrate the capacity of AI and big data are explored.

[00:54:53] Corporate Environment and AI Ownership

The need for AI ownership shared across different teams and the importance of recognizing AI's potential are discussed.

[00:57:50] Humanizing Messaging with AI

AI's role in humanizing messaging and making communications more relatable, digestible, and emotionally resonant is discussed.

[00:59:22] Hopeful Future of AI

Predictions about the future impact of AI and the development of industry-standard reputational ROI metrics are made.

[01:02:48] Adapting AI to Unforeseen Avenues

The speaker encourages embracing disruptive innovation and adapting AI to new and unforeseen applications.

[01:03:48] Reputational shifts in less sexy industries

Experimentation with AI in non-household name industries to manage reputational shifts is encouraged.

[01:04:42] Connecting with Daniel Gaynor

Information on how to find and connect with Daniel Gaynor on LinkedIn and Signal AI is provided.

[01:05:53] Future mini-series and show and tell

Discussions on making a mini-series within the Trending Communicator ecosystem and a potential show and tell video demonstration are mentioned.

[01:06:44] Closing remarks and call to action

The speaker expresses appreciation, salutation, and a call to action for subscribing, sharing, and leaving reviews for the podcast.

(Notes prepared by humans with the assistance of a variety of AI tools, including ChatGPT and Flowsend.ai)

Learn more about your ad choices. Visit megaphone.fm/adchoices

Toward an AI-Enabled Communications Profession - with Anne Green

Fri, 03 May 2024 10:00:00 -0000

Like it or not, Generative AI is becoming part of the communications toolkit. But unlike any technology that has preceded it, AI is able to perform tasks and produce results that have always been the domain of PR professionals - especially at the entry-level. And that's just today; AI is only going to get better. How can communicators and marketers adapt, adopt, and advance in this new, AI-enabled reality?

In this episode of The Trending Communicator, host Dan Nestle dives deep into the challenges and opportunities AI presents for communications professionals with Anne Green, CEO of G&S Business Communications. Anne, an award-winning communicator, thought leader, and advocate for ethics within the PR profession, is leading the charge toward AI enablement within her agency and for her clients. But she’s keenly aware of the technology's black-box nature and, in the episode, outlines an approach that ensures ethical adoption and enablement.

Anne and Dan delve into these ethical considerations and much more as they examine the evolving role of AI in marketing and communications. They discuss the importance of approaching AI with a critical and ethical lens, considering its impact on human interactions and the industry's hiring practices. At the same time, they explore how AI can enhance strategic thinking and help communications professionals deliver greater impact to their businesses. Anne also shares her concerns about online divisiveness and disinformation, emphasizing resilience and big-picture focus. The episode concludes with a positive outlook on human creativity and the importance of staying engaged in societal discussions.

Listen in and hear about...

Ethical dilemmas for marketers in the tech and AI revolution.
The critical role of ethics in AI-driven marketing.
AI's growing business role and the imperative of strategic adoption.
The need to find a personal advantage in new tech adoption.
Adapting to AI's impact on communication and thought.
The importance of bridging AI and organizational goals.
The rise of online disinformation and its societal impact.
Optimism in the human capacity for innovation.

Notable Quotes

[05:50] "I want to see writing that's electric, that leaps off the page, even if it's a marketing pitch or something." - Anne Green
[20:13] "There's a lot of misperceptions about what this industry is about, but like anything in human life, there are the angels and the bad actors." - Anne Green
[29:01] "I want to invite people to think about big picture questions like what will it mean to be human? What does authorship mean? What does it mean to have co-intelligence or augmented intellect?" - Anne Green
[41:08] "In the case of generative AI, you need to approach it as if you are about to have an interaction." - Dan Nestle
[01:05:01] "I am kept up with the proliferation of divisiveness and fake stuff online, and very much engineered disinformation, which is upsetting to me." - Anne Green

Resources & Links

Dan Nestle

Anne Green

Timestamped summary for this episode (generated by ChatGPT)

[00:01:15] Anne Green's career path

Anne Green discusses her career path, from an internship to becoming CEO, highlighting the accidental nature of her journey.

[00:06:10] Reflecting on past experiences

Dan Nestle and Anne Green reminisce about their past experiences, specifically their connection through Cooper Katz and the impact of their mentors.

[00:10:56] The enduring importance of writing

Dan Nestle emphasizes the timeless importance of writing and critical thinking in the PR profession, despite technological advancements.

[00:13:14] Adapting to changes in communications

Anne Green reflects on the changes in communication, from the advent of social media to the impact of technology on writing and critical thinking.

[00:16:14] The role of PR in upholding quality

Dan Nestle discusses the frustration of spin in PR and the need for the profession to uphold quality, truth, and critical thinking.

[00:19:22] Challenges in content quality

Dan Nestle and Anne Green acknowledge the prevalence of low-quality content and the need for PR to play a role in promoting good writing and ethical standards.

[00:19:31] Ethical Awareness in the Industry

Discussion about ethical awareness in the communications field and the responsibility to maintain integrity.

[00:21:15] Adoption of New Technology

Exploring the industry's capability to use new technology tools and the need to bring an ethical lens to their usage.

[00:24:46] Impact of AI on the Profession

Discussion on the changing landscape of the communications profession due to the rise of artificial intelligence and the need for professionals to adapt.

[00:35:17] The Personal Relationship with Technology

Exploring the personal impact of technology and the process of finding "killer apps" that create a personal connection with technology.

[00:38:23] Projection into the Future

Contemplation on the profound changes brought about by new technology and the challenges of projecting forward in a rapidly changing industry.

[00:39:16] The complexity of AI

Discussion about the evolving security measures and the need to adapt to changing technological threats.

[00:40:04] Understanding the "black box" of AI

Exploring the mystery and complexity of AI's decision-making processes and the work being done to uncover its inner workings.

[00:41:04] Learning a new way of speaking to AI

Adapting communication styles to interact effectively with AI, emphasizing the need for a different approach compared to traditional search engines.

[00:42:07] Refining questions for AI interaction

Emphasizing the need for iterative and refined questioning when engaging with AI to extract the desired information.

[00:44:14] Adapting to conversational AI

Drawing parallels between the evolution of search engines and the need to adapt to conversational AI, highlighting the shift in interaction styles.

[00:45:55] Challenges and opportunities with AI adoption

Discussing the learning curve, mindset shift, and the potential for leveraging AI to work smarter and add value.

[00:53:19] AI's impact on communication professionals

Exploring the unique skill set of communication professionals and their potential to excel in leveraging AI for business and client needs.

[00:55:42] Evolving roles and skill sets in the AI era

Emphasizing the elite nature of communication profession and the need to recognize, practice, and adapt to the skill sets required in the AI era.

[00:59:02] The role of a communicator

Understanding the depth of knowledge needed about a business and its stakeholders.

[01:01:00] Enhancing communication through AI

Using AI to enhance communication by connecting dots and providing additional insights.

[01:05:01] Challenges and hopes for the future

Concerns about disinformation and divisiveness, along with hopes for a better future and the role of AI.

[01:06:55] Looking ahead with optimism

Expressing hope for positive changes through human creativity and invention, and the potential of AI.

Learn more about your ad choices. Visit megaphone.fm/adchoices

How Data and AI Can Help You Choose the Right Conferences - with Melanie Samba

Fri, 19 Apr 2024 10:00:00 -0000

Want to stop wasting time and money on conferences that don't impact your business growth? Imagine being able to select conferences that not only boost your brand's influence but also drive strategic partnerships and sales. Fortunately, there's a solution that will help you achieve this and more. Let's dive in and take your conference strategy to the next level.

In this episode of The Trending Communicator, host Dan Nestle is joined by guest Melanie Samba, the CEO of Sproxxy, a one-of-a-kind platform that helps corporate communication and marketing professionals make data-driven decisions for events and conferences.

Dan and Melanie delve deep into the ever-evolving role of technology in marketing and communications, especially as it relates to the traditionally Excel-driven world of conference and event planning. Melanie discusses the challenges of promoting communications technology (also known as commstech or commtech) to investors and emphasizes the importance of integrating technology into corporate strategies.

They discuss Sproxxy's State of Conferences report, highlighting the significance of conferences for business-building, industry influence, relationship-building, and networking, and how the use of data-driven tools like Sproxxy can help optimize conference strategies. Through their conversation, Melanie shares her experiences as a tech founder, the integration of AI in Sproxxy, and the platform's potential to predict industry trends and influence conferences. She highlights the use of AI to gauge audience engagement at events and the insights that can be derived from conference data. Melanie also reflects on the challenges and excitement of being a woman founder in tech, her journey with Sproxxy, and her vision for its future.

Listen in and hear…

Data-driven AI-powered approaches to measuring the impact of conferences
The significance of building relationships with conference organizers
Business impact of speaking engagements at conferences
The integration of technology into marketing and communication strategies
Skepticism surrounding commstech and conveying its value to investors
Inevitability of technology's role in shaping the future of all companies
Efforts of communications professionals to advocate for the integration of technology
Insights from Melanie's experiences as a tech founder

Resources & Links

Melanie Samba

Dan Nestle

Timestamped summary for this episode (generated by Capsho, my AI assistant)

00:00:00 - Introduction to the Importance of Conferences Dan Nestle highlights the significance of conferences for learning, reputation building, and business development in the field of communication and marketing. He also acknowledges the anxiety and challenges associated with choosing the right conferences due to budget constraints. 00:01:39 - Leveraging Data-Driven Approach for Conference Selection Melanie Samba, the CEO of Sproxxy, discusses the need for a data-driven, AI-powered approach to choosing conferences and measuring their impact on an organization. She emphasizes the importance of making informed decisions rather than relying on past experiences or emotions. 00:05:03 - Challenges of Managing Conferences Melanie shares her experience in managing conferences for a pharmaceutical company, highlighting the complexities involved in coordinating over 400 employees' participation, ensuring regulatory compliance, and maintaining consistent messaging across the organization. 00:07:25 - The Underappreciated Role of Conferences in Corporate Communications The conversation delves into the underappreciation of conferences in corporate communications, with Dan and Melanie discussing the budget allocation challenges and the perception of conferences as a nice-to-have rather than a strategic necessity for thought leadership and brand positioning. 00:14:39 - Evolution of Sproxxy from Idea to Product Melanie shares the journey of transforming her initial idea of Sproxxy into a tangible product. She reflects on the pivotal moment when the pandemic led to the realization of the increased demand for events, prompting her to productize Sproxxy and pursue her entrepreneurial venture. 00:16:39 - The Rise of Virtual Events Melanie discusses the explosion of virtual events during the pandemic, highlighting the shift in focus and the doubling of industry events to 1.8 million. She also shares her insights into how conference organizers adapted to the new landscape. 00:19:31 - Building Relationships in the Conference Space Melanie talks about the importance of building relationships with conference organizers, similar to how relationships are built with the media. She explains how she developed these connections over time through her role in pitching executives and contributing to event programs. 00:22:44 - Importance of Community in Conferences The discussion delves into the significance of being part of a community at conferences, with Melanie sharing her personal experience of meeting her corporate comms head at a conference in Portugal. The community aspect is highlighted as a key motivator for attending conferences. 00:25:57 - Engaging with Media at Conferences Melanie sheds light on the presence of journalists at conferences and the opportunities they present for engaging with the media. She emphasizes the value of leveraging conferences as a platform for securing media coverage and building relationships with journalists. 00:33:07 - The State of Conferences Report Melanie introduces the State of Conferences report, emphasizing its focus on the brand's perspective and the value it brings to understanding conference strategies. The report aims to provide insights into the current trends and perceptions surrounding conferences for marketers and agencies. 00:33:59 - Peer-to-Peer Insights on Conferences Melanie discusses the importance of peer-to-peer insights for branding, marketing, and communications professionals in understanding what their peers are doing in the conference space. The report highlighted common issues such as managing conferences using Excel spreadsheets and the need for audience reach metrics. 00:36:56 - Differentiating Conferences and Trade Shows Melanie differentiates conferences from trade shows, emphasizing the focus on thought leadership, branding, and strategic partnerships. She highlights the importance of audience reach as the number one metric for measuring success at conferences, as revealed in the report. 00:40:06 - Impact of Speaking Engagements The report uncovered the increasing value of speaking engagements for executives and the business impact they have. Melanie discusses the importance of understanding the rationale for attending conferences and shares how Sproxxy provides insights on competitor activity at conferences. 00:44:01 - Refining Product Based on Customer Feedback Melanie shares how the state of conferences report was used to refine the Sproxxy product, aligning it with the needs and challenges faced by marketing and communications professionals. She emphasizes the importance of developing a data-informed approach for attending conferences and measuring success. 00:49:40 - The Evolution of Comstech and Sproxxy Melanie discusses the challenges of selling Comstech to investors and emphasizes the need for technology in every company. She reflects on her transition from corporate comms to developing Sproxxy and highlights the role of Comstech in enabling communicators to 00:50:59 - The Importance of Digital Communications and Marketing Integration Melanie and Dan discuss the necessity for companies to integrate digital communication and marketing strategies. Melanie emphasizes the importance of being equipped with the right tools to remain relevant in the future. 00:52:52 - The Origins of Sproxxy and its Purpose Melanie shares her journey of developing Sproxxy and its original purpose to prove the value of her work as a corporate comms professional. She highlights the need to have a data-informed approach and the role of AI in providing insights. 00:55:56 - AI Integration in Sproxxy and its Impact on the Industry Melanie discusses the integration of AI in Sproxxy and its potential to predict conference topics, influence industry evolution, and gather insights on audience demographics. She emphasizes the power of AI to accelerate innovation and change the trajectory of an industry. 01:00:27 - Leveraging Sproxxy for Thought Leadership and Industry Influence Melanie explores the potential of Sproxxy to predict conference topics, tailor thought leadership platforms, and influence the industry based on gathered data and insights. She highlights the role of communicators in shaping industry trends and influencing audiences. 01:02:28 - The Challenges and Excitement of Being a Woman Founder and the Future of Sproxxy Melanie reflects on the excitement and challenges of being a woman founder and the unexpected growth of Sproxxy. She emphasizes the need for more solutions in corporate comms and marketing and encourages others to step up and provide the necessary help for the industry. 01:06:56 - Exciting Future for Listeners Melanie expresses her excitement for the future of the listeners, emphasizing the potential for growth and success in their businesses. 01:07:22 - Where to Find Melanie Dan and Melanie discuss where listeners can find Melanie online, including her website, LinkedIn, and Instagram. 01:07:54 - The Cutting Edge of Conferences Melanie highlights the innovative functions and capabilities of Sproxxy.com, emphasizing its ability to help individuals understand and navigate complex conferences. 01:08:21 - Making Speakers Shine The conversation focuses on the importance of helping speakers shine and exerting influence at conferences, positioning the podcast as a platform for discussing impactful communication strategies. 01:08:40 - Closing Remarks Dan wraps up the episode, encouraging listeners to subscribe, share, and leave reviews, while also inviting potential future guests to reach out and be part of the show.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Understanding the Neuroscience Behind Effective Communications - with Dr. Laura McHale

Fri, 05 Apr 2024 10:00:00 -0000

How do language and psychology impact leadership behavior and financial performance in organizations? Are we overlooking the influence of corporate language?

In this episode of The Trending Communicator, host Dan Nestle sits down with psychologist, neuroscientist, speaker, consultant, and author of Neuroscience for Organizational Communication: A Guide for Communicators and Leaders, Dr. Laura McHale.

Dan and Laura explore the intersection of neuroscience and organizational communication, looking into Laura’s background in executive communications and her journey into neuroscience for leadership psychology. They delve into how status affects the brain, the SCARF model, and the concept of power distance in workplace dynamics before examining the complexities of employee engagement, the impact of social exclusion, and the importance of relatedness for a sense of belonging. They touch on the challenges of absentee leadership and the significance of inclusive communication practices for a positive work environment.

They also discuss the intricate relationship between language, communication, and AI within organizational contexts. Laura emphasizes the significance of "pronoun agility" and the problematic nature of weasel words in corporate communication. Using Enron's internal communications as a case study, they explore how language can reflect a company's financial health. The conversation also addresses the potential of AI, like ChatGPT, to revolutionize the communications field while also considering the risks of misuse and the importance of understanding psychology and neuroscience. The episode concludes with reflections on the future skills needed by communicators in an AI-influenced landscape.

Listen in and hear…

The importance of understanding psychology and neuroscience in communications within organizations
The complexity of communication in remote interactions and interpreting cues
The neuroscience behind followership and cultural influences on behavior
Impact of status on the brain and the SCARF model
Leader distance or power distance and its effect on communication dynamics
Complexity and challenges of measuring and understanding employee engagement
Impact of social exclusion in the workplace and fostering a sense of belonging
Implications of absentee leadership on employee communications and internal communications
The relationship between corporate language and financial performance
Concerns about the erosion of language and acceptance of weasel words
Potential impact of AI on the communications profession and political discourse

Notable Quotes

[27:56] - "When our relatedness is threatened, it lights up so many pain centers of the brain; it's an extraordinarily painful phenomenon." -Dr. Laura McHale
[22:28] -"Absentee leadership is reported seven times more than any other destructive leadership behavior; it is absolutely epidemic in our organizations and a big problem.” - Dr. Laura McHale
[45:03] - “It really doesn't matter how perfect a communication is if the leadership behavior doesn't back it up; actions speak louder than words.” - Dr. Laura McHale
[45:30] - “We as communicators can be brilliant at drafting words, but it ultimately needs actions and behaviors backing it up, otherwise it just becomes an exercise in cynicism.” - Dr. Laura McHale
[47:55] - “We can only go so far in helping the leaders to frame what they're going to say, but ultimately it's going to be their behaviors that truly matter.” - Dr. Laura McHale

Resources & Links

Dan Nestle

Dr. Laura McHale

Laura's Book

Neuroscience for Organizational Communication: A Guide for Communicators and Leaders by Dr. Laura McHale

Timestamped summary for this episode (generated by Capsho, my AI assistant)

00:00:00 - Introduction to the importance of neuroscience in communication Dan introduces the importance of understanding neuroscience in communication and the impact it has on leadership and organizational success. 00:01:15 - Laura's journey from communicator to psychology doctorate Laura shares her career journey from being a communicator to pursuing a doctorate in leadership psychology, driven by her fascination with leadership and human behavior. 00:06:39 - Laura's introduction to neuroscience Laura shares her introduction to neuroscience during her academic journey, where she developed a deep interest in the subject and its application to organizational life and communication. 00:13:14 - Differentiating psychology and neuroscience Laura explains the relationship between psychology and neuroscience, highlighting how neuroscience focuses on the physiological aspect of behavior, providing a deeper understanding of human communication and interactions. 00:15:27 - Impact of Zoom fatigue on communication Laura discusses the impact of Zoom fatigue on communication, highlighting the neuroscientific and psychological effects of excessive screen time and self-reflection during virtual interactions. 00:16:19 - The Impact of Zoom on Self-Image and Sociological Effects Laura discusses how our self-image impacts our focus and how the increase in dentistry and plastic surgery is related to the COVID Zoom epidemic. 00:17:07 - The Physiology of Behavior and Cultural Differences Laura delves into the physiology of behavior and how it leads to anxiety and stress, especially in different cultural contexts and power dynamics. 00:18:23 - Power Distance and Relatedness in Leadership The discussion explores the neuroscience behind deference to leaders and how it varies across cultures, emphasizing the importance of relatedness and its impact on the brain. 00:23:00 - Complexity of Constructs in Work Laura highlights the complexity of constructs in the workplace, such as leader power distance, and the challenges in understanding and measuring them, emphasizing the need to acknowledge this complexity. 00:27:29 - The Pain of Social Exclusion and Impact on Communication The conversation touches on the pain of social exclusion and its impact on workplace dynamics, emphasizing the importance of understanding and addressing relatedness in communication to avoid potential harm and misinterpretation. 00:33:43 - Inclusive and Exclusive "We" Laura discusses the use of inclusive and exclusive "we" in language, how it impacts social exclusion in organizations, and how politicians and leaders deploy them. 00:36:15 - Absentee Leadership Laura delves into absentee leadership, its impact on social exclusion, and the neglectful nature of this behavior in organizations. 00:37:10 - Understanding Absentee Leadership Laura emphasizes the prevalence of absentee leadership in organizations, its impact on employees, and the need for dialogue between leaders and their teams to address this issue. 00:39:01 - Recognizing Absentee Leadership Laura shares personal experiences of absentee leadership, the signs to look out for, and the importance of proactive communication and engagement to address this issue. 00:45:50 - Leadership and Communication Laura highlights the symbiotic relationship between leadership behavior and communication, the significance of words in corporate discourse, and the impact of language on company performance. 00:51:49 - Importance of Authentic Leadership Communication Dr. Laura McHale discusses the importance of aligning a leader's language with their behavior in order to avoid a disconnect. She emphasizes the need for transparent and direct communication without using negative messages padded with positive messaging. 00:53:10 - Impact of Weak Modal Words in Communication Dr. McHale points out how weak modal words and weasel words have influenced the acceptance of ambiguous language in communication. She stresses the importance of clear and direct communication, encouraging communicators to use concrete words and active voice. 00:55:38 - Influence of AI on Communication The conversation shifts to the impact of AI, specifically chat GPT and large language models, on communication. Dr. McHale shares insights on the potential implications and concerns related to using AI to craft messaging, highlighting its ability to generate hate speech and manipulative content. 01:01:10 - Communicators' Superpower in AI Era Dan Nestle expresses optimism about communicators leveraging their expertise in words and language to harness the potential of AI, particularly in prompt engineering. He emphasizes the importance of understanding psychology and neuroscience in working with AI. 01:05:36 - Cynicism and Optimism in AI Application The conversation delves into the dual nature of AI as an enabler and a potential manipulative tool. Dr. McHale discusses the need for vigilance in utilizing AI for communication and its potential impact on social cohesion and pro-social behavior.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Why Every Communicator Needs to Think Faster and Talk Smarter - with Matt Abrahams

Fri, 22 Mar 2024 11:00:00 -0000

….and we’re back! Welcome to the first episode of The Trending Communicator. Dan Nestle reignites the airwaves with an electrifying new episode that will teach you how to think faster and talk smarter with communication expert, Stanford professor, author, and podcaster, Matt Abrahams.

Dan and Matt explore the nuances of effective communication and impromptu speaking. They discuss the importance of mindset, active listening, and structured communication in professional settings. Matt shares practical strategies, such as managing anxiety with academically verified techniques, reframing speaking situations as opportunities, and adopting a growth mindset.

They highlight the use of storytelling and structured frameworks like the Problem-Solution-Benefit method and the hero's journey to craft compelling narratives. The episode also addresses cultural communication differences, the significance of audience-centric approaches, and some thoughts on how AI might affect our approach to impromptu speaking. The conversation provides actionable advice for enhancing communication skills across various contexts.

This riveting conversation isn't just talk; it's a blueprint for revolutionizing your communication skills across every domain.

Listen in and hear…

The importance of effective communication and storytelling
Managing anxiety and building confidence in speaking
Reframing spontaneous speaking situations as opportunities
Mindset shifts for successful impromptu speaking
Techniques for adopting a growth mindset
Improving listening skills through pace, space, and grace
The role of structure and focus in effective communication
Using frameworks and structures for impactful communication
Challenges of communication in different cultural and professional contexts
How AI might affect impromptu speaking
Structured approaches to pitching ideas

Notable Quotes

[12:27] - “Most people, up to 85% of people, report being anxious in high-stakes situations.” - Matt Abrahams
[22:28] - “When something doesn't go the way you want it to, simply say to yourself, 'Not yet.'” - Matt Abrahams
[25:46] - “Getting inside your head is such a big one, and I think if people pick up one thing from this, it's to get out of your own way.” - Dan Nestle

Resources & Links

Dan Nestle

Matt Abrahams

Mentioned Books

Timestamped summary of this episode (thanks to Capsho, my AI assistant)

00:00:00 - Introduction and Personal Experience Dan Nestle introduces the podcast and shares his personal experience of using Matt Abrahams' book to improve his communication skills in a workshop. 00:09:20 - The Six-Step Methodology Matt Abrahams explains the six-step methodology for speaking on the spot, focusing on reducing anxiety and striving for connection over perfection. 00:12:51 - Managing Anxiety Matt Abrahams discusses the two-pronged approach to managing anxiety - managing symptoms and managing sources. He shares techniques for symptomatic relief, such as deep belly breathing and purposeful movement. 00:13:37 - Overcoming Anxiety in Public Speaking Matt Abrahams provides tips for overcoming anxiety in public speaking, including purposeful movement and embracing the adrenaline response. He emphasizes the importance of managing anxiety to improve communication effectiveness. 00:13:55 - Overcoming Anxiety and Nervousness Matt shares techniques to reduce anxiety while speaking, including leaning in, holding something cold, and focusing on audience connection. 00:15:23 - Anxiety Management Plan Dan shares his anxiety management plan called PITS, and discusses the importance of finding mindset hacks to overcome challenges and setbacks. 00:17:55 - Seeing Opportunities Matt discusses reframing situations as opportunities rather than threats, and how this mindset shift can benefit communication and collaboration. 00:19:16 - Importance of Listening Matt emphasizes the importance of active listening to understand the bottom line and respond appropriately, highlighting the impact of deep listening on effective communication and insight. 00:25:31 - Mindset and Next Play Dan and Matt discuss the significance of mindset in communication, particularly the "not yet" and "next play" approaches to adopt an opportunistic mindset and avoid rumination. 00:27:46 - The Importance of Listening Deeply Matt Abrahams discusses the impact of not listening deeply and shares a three-step approach to improve listening skills: pace, space, and grace. He emphasizes the need to slow down, create mental space, and give oneself permission to pay attention to not just the words but also the underlying messages. 00:29:52 - The Art of Unspoken Communication Matt highlights the importance of listening for what's unsaid, referencing a hypothetical scenario where the unspoken message was "I just had a bad time in there." He emphasizes the need to pay attention to non-verbal cues and intuition. 00:33:19 - The Power of Structure in Communication Matt explains the significance of structuring messages in a logical way for better understanding. He introduces the concept of problem-solution-benefit and emphasizes the need for concise communication to deliver a clear message. 00:36:01 - The Impact of Personal Mindset on Communication Matt and the host discuss the mindset and personal tendencies that influence communication, such as the tendency to engage in "clock building" by providing unnecessary details. They also touch upon the impact of deference in communication, especially in hierarchical settings. 00:39:13 - The Value of Frameworks in Communication Matt highlights the benefits of using frameworks in communication, comparing it to having a map that guides the direction of the conversation. He shares a personal experience of using structure to deliver impromptu presentations and emphasizes the relief it brings in 00:41:50 - The Power of Table Topics in Communication Matt Abrahams discusses the benefits of table topics in improving impromptu speaking skills, drawing on his experience in Toastmasters. He emphasizes the value of being able to respond effectively to questions and situations. 00:43:45 - Importance of Knowing Your Audience Dan Nestle and Matt Abrahams highlight the significance of knowing one's audience in communication. They stress the need for communicators and marketers to be audience-centric and focused on the needs of their listeners, whether in a formal presentation or informal conversation. 00:46:02 - Practical Applications for Communicators and Marketers Matt Abrahams discusses the practical applications of communication methodologies for marketers and communicators. He emphasizes the importance of various communication skills, including pitching, small talk, and feedback, in influencing and engaging an audience. 00:48:19 - Structuring a Compelling Pitch Matt Abrahams shares a four-sentence structure for crafting a powerful pitch, using the example of pitching a whiteboard. He explains how the structure incorporates elements such as a hook, relevance, concreteness, and demonstrating the broad impact of the idea or product. 00:53:00 - Impacts of AI on Impromptu Speaking Dan Nestle raises the question of whether AI poses a threat to impromptu speaking skills. Matt Abrahams discusses his agnostic yet optimistic view on the potential impact of AI on communication, highlighting both its benefits and concerns. 00:57:00 - Embracing Humanity Matt encourages embracing human communication over potential future technological implants, urging listeners to prioritize improving their communication skills. 00:57:41 - Repetition, Reflection, and Feedback Matt emphasizes the importance of repetition, reflection, and feedback in improving spontaneous communication, highlighting the need for practice, self-assessment, and guidance from others. 00:58:19 - Free Resources Matt directs listeners to his website for free resources and encourages them to check out his book and podcast for further communication improvement. 00:58:56 - Gratitude and Contact Information Dan expresses gratitude to Matt for joining the show and initiating the next phase, while Matt offers to return and wishes Dan luck. They also provide contact information for further engagement. 00:59:21 - Conclusion and Call to Action Dan concludes the episode, inviting listeners to subscribe, share, leave a review, and reach out with guest ideas or interest in appearing on the show.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Meet the New Boss, Same As The Old Boss: Welcome to The Trending Communicator

Mon, 18 Mar 2024 14:00:00 -0000

Discover the surprising transformation of "The Dan Nestle Show" into "The Trending Communicator." Just when you thought you knew what to expect, Dan flips the script, bringing a whole new focus on the power players in PR, communications, and marketing. Get ready to dive deep into the ever-changing world of communications, explore cutting-edge innovations, and unravel the impact of technology on our profession. Join Dan as he uncovers the secrets of information control and the immense responsibility that comes with it. But wait, there's more! Be prepared to meet the movers and shakers who are shaping the future of communications, from AI to neuroscience and beyond. Brace yourself for some mind-blowing insights and captivating discussions. It's a whole new era with "The Trending Communicator." Are you ready to join the conversation? Check back soon for episode one and get ready to be amazed.

Like these notes? You can thank Capsho, my AI podcast notes assistant.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Antisemitism In Our Time - A Dan Nestle Show Interlude

Fri, 27 Oct 2023 15:52:00 -0000

In this special episode, Dan shares his thoughts on the rapid rise in antisemitism in the weeks after Hamas brutally and barbarically murdered, maimed, raped, and kidnapped innocent Israelis, tourists, and visiting workers in southern Israel on October 7, 2023. These terrorists, on the worst day for Jews since the Holocaust, murdered approximately 1500 innocents, injured thousands more, and took over 200 hostages - including infants, children, elderly, disabled, and ill people from 33 countries. And they recorded all of it.

Despite these atrocities and the incontrovertible evidence of the October 7 pogrom, despite the fact that innocents were deliberately attacked and the Hamas terrorists paraded hostages and dead bodies through the streets of Gaza amidst joyful crowds, despite the fact that Israeli babies were beheaded, despite the fact that Hamas openly calls for the elimination of the State of Israel and explicitly calls on its followers to kill Jews wherever they find them...despite all of this, anti-Israel, pro-Hamas, and - yes - antisemitic groups around the world took less than a day to start rallies, protests, marches, and a PR blitz AGAINST Israel and Jews. These despicable groups - a metastatic cancer that has spread around the world - have denied the atrocities and justified the Hamas attacks under any number of abhorrent ideologies. It wasn't long before synagogues were burning, Jewish property defaced and damaged, Jewish businesses vandalized, and violent incidents targeting Jewish people - including children, students, and the elderly - became a daily occurrence.

This inhumanity, this evil scourge of antisemitism, has deep roots in academia, religion, culture, and history. It has been the lifeblood of those who have persecuted and oppressed Jews for over two millennia. It has led to expulsions, pogroms, and the Holocaust. It has afflicted 15 million people presently living on Earth with an ever-present anxiety and fear of extermination. And now it is undeniably on the rise again, fueling Jew hatred everywhere.

Why, then, is antisemitism ignored and denied? Why is it that our cowardly leaders can't say antisemitism without also invoking Islamophobia and generic hate? Why have CEOs and influencers who were and are so quick to support BLM, Ukraine, the Trans movement, anti-Asian hate, and a multitude of other causes, remained silent? Why have university professors, student groups, and administrators gone completely and utterly mad?

You won't find the answers in this episode. But you will find food for thought and a working definition of antisemitism that is a good place to start. Please listen, absorb, and think about how you can fight antisemitism or, at a bare minimum, see it for what it is.

***

Featured in this episode:

The International Holocaust Remembrance Alliance (IHRA) Working Definition of Antisemitism

Special thanks to The Commentary Magazine Podcast's October 23, 2023 episode with Michal Cotler-Wunsh, Israel's special envoy for combatting antisemitism, for inspiring me to do this.

Learn more about your ad choices. Visit megaphone.fm/adchoices

114: How Emotion and Intuition are Powerful Career Tools with Sara McElroy

Fri, 29 Sep 2023 00:44:00 -0000

In this episode, Dan sits down with marketer, author, and two-time resigner turned bonafide career transition master Sara J. McElroy. Sara’s journey looks a lot like the picture of success: academic achievement followed by a steady rise in marketing and ultimately to a CMO role. But in the midst of the Great Resignation, her battles with overwork, toxic workplaces, health crises, and sexual harassment all led to two resignations, a spiritual awakening, personal empowerment, and a mission to help women find their voices and take charge of their careers. Now, as founder and CEO of Raze to Rise, she’s on a mission to “uplift the voices of women from the Great Resignation across diverse walks of life, industries, functions, and career stages” and empower women to “make bold career moves.”

She and Dan cover a lot of ground as Sara challenges conventional, “rational” career choices and argues that emotions, intuition, and physiology have a massive role to play in making life-changing decisions. Here’s a taste of what you’ll learn about through their conversation:

How and when to manage your career.
Career management is a mindset and an inside job.
The most important times in your career before making the leap.
Career transitions can be messy and it’s necessary … the Messcessary.
The life experience that prompted a life change.
The unlikely gift of Shingles.
Getting off the grid can often be the best thing.
Most professionals need more than a weekend to plot their next moves.
The critical role sexual harassment played in her life choices.
Seeing the connections of random events.
Forward-thinking themes that came from the pandemic, especially for women.
The value of self-discovery and the role it plays in balancing life.
We can have a plan, but until we experience it, we don’t know.
Missing the senses of when it’s time to move on.
How to learn and leverage body signals.
The danger of internal capitalism.

Notable Quotes:

“The moments of our careers that are most impactful are the ones that are coming in the in-between, not the big moment of turning in the resignation and walking out the door.” (4:26), Sara.
“I just had the idea that if I just follow the playbook, that perfect life playbook where you climb the ladder and chase the fancier titles and fatter paychecks, and everything will work out.” – (9:01), Sara.
“I went off to Peru and began reconnecting with the parts of me that weren’t just lost over the last couple of years and even childhood.” – (13:01), Sara.
“The lather, rinse, repeat of our current lifestyle keeps us really stuck.” – (14:40), Sara.
“Valedictorians by in large don’t become leaders.” – (19:44), Dan.
“Sexual harassment is not a style.” – (25:22), Sara.
“I felt like I could not be the only woman who was getting mired in the spin cycle of being burnout, overwhelm, toxic culture.” – (32:20), Sara.
“Designing a fulfilling career is an inside job.” (34:27), Sara.
“The expression listen to your gut is more than just a metaphor.” – (36:35), Dan.
“Our bodies are hardwired for experience of joy and bliss.” – (42:55), Sara.
“We are built to move through all of the things we’re facing in life through our senses.” – (45:19), Sara.
“In a professional world, you’re kind of like a brain, floating around in an apparatus that allows you to execute what you need to do.” – (50:40), Sara.
“We have been taught to ignore the signs that things are not working for us.” – (51:27), Sara.
“Disease is the last attempt to get our attention when we’re doing things that are not good for us.”- (51:27), Sara.
“We have the ability to feel into what we think is good.” – (54:44), Sara.
“It’s also important to meditate.” (1:01:08), Sara.
“When consequences are larger and bigger and weighs on you, you really need to tune in and listen.” – (1:07:00), Dan.
“Sometimes your employer is unable to give you what you need to grow.” – (1:10:00), Dan.

About Dan Nestle

About Sara McElroy

The key moments in this episode (as generated by my AI buddy, Capsho) are:

00:00:00 - Introduction

00:02:01 - Sarah's Career Journey and the Importance of the In-Between Moments

00:07:52 - Sarah's First Resignation and the Need for a Reset

00:12:47 - The Great Resignation and Finding Resilience

00:15:20 - The Impact of Divorce and Mental Health Issues,

00:18:07 - The Pressure of Being a Valedictorian,

00:22:51 - The Lack of a Life Roadmap,

00:25:26 - Resignation and Self-Reflection,

00:28:45 - The Journey of Personal Growth,

00:30:49 - The Journey Begins,

00:33:27 - The Power of Women's Stories,

00:35:17 - Designing a Fulfilling Career,

00:39:37 - The Unforeseen Path,

00:43:35 - The Role of Physiology,

00:47:29 - The Importance of Sensory Reactions,

00:49:10 - The Impact of Lack of Sensory Information,

00:50:59 - Ignoring Emotional and Physical Signs,

00:53:30 - Recognizing Signals and Taking Action,

00:58:15 - Using Visualization and Body Reactions,

01:02:51 - The Impact of a Job on Relationships,

01:03:30 - Measuring Readiness to Leave a Job,

01:04:58 - Balancing Rationality and Emotion in Career Decisions,

01:06:07 - Expanding and Growing Outside of Work,

01:10:30 - The Individualized Nature of Career Paths,

01:18:36 - The Impact of Self-Objectification and Internalized Capitalism,

01:19:06 - The Historical Origins of Work Culture,

01:20:25 - Challenges for Women in the Business World,

01:21:23 - Overcoming Biases and Empowering Women,

01:23:12 - Keeping an Open Mind and Trusting Yourself

Timestamped summary of this episode (also presented as generated by Capsho):

00:00:00 - Introduction to the Dan Nestle Show Dan Nestle introduces the podcast episode and his guest, Sarah McElroy, who is a high-performing chief marketing officer turned CEO and career transition expert. They discuss the importance of managing one's career and the power of the in-between moments in career transitions. 00:02:01 - Sarah's Career Journey and the Importance of the In-Between Moments Sarah McElroy shares her personal career journey, including a difficult divorce, job loss, and health issues. She emphasizes the significance of the in-between moments in one's career and how they can shape the direction and decisions for the future. 00:07:52 - Sarah's First Resignation and the Need for a Reset Sarah talks about her first resignation and how it came after experiencing physical and mental health issues due to overworking. She decided to take a pause and went on a wellness retreat in Peru to reconnect with herself. This reset led her to make significant changes in her career and personal life. 00:12:47 - The Great Resignation and Finding Resilience Sarah discusses the concept of the Great Resignation and how it has impacted many people's career decisions. She emphasizes the importance of finding resilience during challenging times and shares her own experience of quitting her job after being diagnosed with shingles. This decision allowed her to prioritize her well-being and seek a more fulfilling career path. 00:15:20 - The Impact of Divorce and Mental Health Issues, Sara discusses how her divorce, mental health issues, and childhood trauma affected her. She shares her hospitalization and estrangement from her family, leading to feelings of worthlessness and a need to prove her value. 00:18:07 - The Pressure of Being a Valedictorian, Sara and Dan discuss how being valedictorian can create pressure and expectations. They explore the idea that valedictorians often become followers rather than leaders, as they excel at working within a structured system. 00:22:51 - The Lack of a Life Roadmap, Sara and Dan reflect on how the traditional notion of a life roadmap no longer applies in today's ever-changing world. They discuss the challenges faced by recent generations in navigating their careers and finding their paths. 00:25:26 - Resignation and Self-Reflection, Sara shares her experience of resigning from her second job due to sexual harassment and feeling undervalued. She discusses how these experiences pushed her to leave corporate life and become an entrepreneur. She also recognizes her own role in choosing these environments and the need for self-reflection and healing. 00:28:45 - The Journey of Personal Growth, Sara and Dan emphasize the value of personal growth and therapy in understanding oneself and making better choices. They discuss the importance of embracing the past and learning from experiences to shape a fulfilling career and life. 00:30:49 - The Journey Begins, Sara reflects on her decision to leave a terrible job and the inspiration it sparked to help other women facing burnout and toxic cultures. She starts a journalism project called Raised to Rise to capture the stories and wisdom of women experiencing the great resignation. 00:33:27 - The Power of Women's Stories, Sara realizes the universality of women's experiences during the great resignation and decides to turn Raised to Rise into a book. She wants to share the raw, messy, and inspiring stories of women to create a playbook for designing a fulfilling career. 00:35:17 - Designing a Fulfilling Career, Sara believes that designing a fulfilling career is an inside job. Rather than solely relying on external factors like job title and salary, she emphasizes the importance of self-discovery, intuition, and listening to our physiology to find greater fulfillment in our work. 00:39:37 - The Unforeseen Path, Sara shares how her book took an unexpected turn, allowing her to incorporate more of the ups and downs and unexpected twists of her own journey. She believes that embracing the unexpected and staying true to oneself is essential when navigating career transitions. 00:43:35 - The Role of Physiology, Sara explores the role of physiology in decision-making and career choices. She discusses the body's response to emotions and the importance of listening to our gut and heart, which are often overlooked in favor of the rational brain. Our bodies have evolved to seek joy and fulfillment, making 00:47:29 - The Importance of Sensory Reactions, Sarah discusses how sensory reactions play a role in our conversations and decision-making. She mentions that although we may not have all of our senses when communicating virtually, we can still pick up on cues and signals through what we hear and see. 00:49:10 - The Impact of Lack of Sensory Information, Sarah acknowledges that the lack of sensory information in virtual communication may affect our ability to recognize when it's time to make a change. She emphasizes the importance of paying attention to our emotions, body, and intuition to determine if something is not working for us. 00:50:59 - Ignoring Emotional and Physical Signs, Sarah points out that we have been trained to leave our emotions and bodies at the door in the professional world. She believes that ignoring these signs can lead to disease and that we should listen to our emotions, body, and intuition for cues about what is and isn't working for us. 00:53:30 - Recognizing Signals and Taking Action, Sarah shares her personal experiences of feeling a "scary buzz" and a mixture of anxiety and excitement when she knows she needs to take action. She encourages listeners to pay attention to their own body's signals and use them as a guide for making decisions. 00:58:15 - Using Visualization and Body Reactions, Sarah suggests a practice of visualizing oneself in different situations and paying attention to the body's reactions. By connecting visualization to our bodies, we can determine what 01:02:51 - The Impact of a Job on Relationships, Sara reflects on how her job affected her relationships in Australia and acknowledges that some of those relationships may not have been good for her in the first place. 01:03:30 - Measuring Readiness to Leave a Job, Sara discusses her quit readiness quiz, which helps individuals assess their readiness to leave a job. Factors such as stability in other aspects of life, length of dissatisfaction, comfort with uncertainty, and financial stability are considered. 01:04:58 - Balancing Rationality and Emotion in Career Decisions, Sara emphasizes the importance of not acting blindly on emotions when making career decisions. She suggests considering both rational and emotional factors, and taking a balanced approach that includes planning and thoughtful decision-making. 01:06:07 - Expanding and Growing Outside of Work, Dan and Sara discuss the importance of personal growth and expansion, both within and outside of work. They highlight the need to listen to the signals of growth, such as feeling stuck or the desire to stretch and evolve, and finding opportunities to fulfill that growth. 01:10:30 - The Individualized Nature of Career Paths, Sara emphasizes that there is no one-size-fits-all playbook for career decisions. Each person's journey is unique, and it's important to explore different paths and opportunities for growth, even if they may not directly align with one's current career. The focus is on individualized fulfillment and finding joy and meaning in various aspects of life. 01:18:36 - The Impact of Self-Objectification and Internalized Capitalism, The guest discusses the harmful effects of self-objectification and internalized capitalism on individuals. She emphasizes how these societal pressures lead people to believe that their worth is tied to productivity and achieving success in their careers. 01:19:06 - The Historical Origins of Work Culture, The conversation delves into the historical roots of work culture, tracing it back to the Industrial Revolution when humans were seen as resources to be valued based on their economic output. This mindset still persists and influences how we view work and ourselves today. 01:20:25 - Challenges for Women in the Business World, The guest acknowledges that women face additional challenges in the business world, such as being judged based on their marital status and motherhood. Despite progress, biases and stereotypes still persist, making it important to address these issues for future generations. 01:21:23 - Overcoming Biases and Empowering Women, The guest expresses her desire to empower her daughters and future generations of women by challenging societal biases and stereotypes. She metaphorically refers to carrying a "flamethrower" to burn down these biases and create a more equal and equitable society. 01:23:12 - Keeping an Open Mind and Trusting Yourself, The guest encourages listeners to approach unconventional ideas with an open mind, acknowledging that scientific advancements have often debunked previously perceived "mystical" beliefs. She emphasizes the importance of curiosity, self-discovery

*Notes were created by humans, with help from Capsho, my preferred AI show notes assistant.

Learn more about your ad choices. Visit megaphone.fm/adchoices

113: How Communications Brings Purpose to Life with Michael Morris

Sun, 17 Sep 2023 19:30:00 -0000

In this episode, Dan reconnects with a former colleague and marketing communications collaborator, Michael Morris. A world traveler who has spent his career putting purpose at the forefront of everything he does, Michael recently co-founded Denmark-based Engagement Lab, an advisory firm specializing in behavioral insights, brand building, competitive positioning, and strategic communications – and focused exclusively on businesses in the green transition.

Dan and Michael dig into the importance of purpose and serendipity in career decisions as they explore Michael's fascinating story. Early in his career, during a stint in Ghana that didn't go according to plan, Michael realized that being a communicator gave him a unique role in bringing purpose to life, not just for himself but for his company and colleagues as well. His later work with World Vision propelled him on a purpose-driven path that continued through his work at MHI Vestas Offshore Wind, helping improve the lives of others through strategic communication.

Through their conversation...

Discover the road to fulfillment and maximum impact in your career, guided by purpose and authentic communication.
Uncover the value hidden in networks and mentorships and how they unlock doors to personal and professional growth.
Grasp the transformative power of empathy in fostering genuine relationships, elevating marketing communications to new heights.
Understand the game-changing role of energy transition and sustainability in setting new standards for careers and businesses.
Delve into the fascinating interplay between AI and the writing landscape, highlighting the tightrope balance between creativity amplification and preservation.

Notable Quotes:

“It’s important for us to recognize poignant moments when they happen.” – (8:21), Michael
“Every person that you meet is a whole new door to who knows what else.” – (11:00), Dan
“I choose to believe that things happen for a reason because if only because then I’m more aware of when things happen and who I’m meeting with.” – (17:44), Michael
“Let’s make sure that we’re doing our best to have continuity between the internal experience and the external messaging.” - (37:08), Michael
“Because of tech, you don’t have an internal announcement and an external announcement, you have an announcement.” – (40:40), Michael
“Your work is made better by cultivating and integrating your peripheral interests.” – (1:00:07), Michael
“AI doesn’t care about the truth.” – (1:09:00), Michael

About Dan Nestle

About Michael Morris

The key moments in this episode (as generated by my AI buddy, Capsho) are:

00:00:00 - Introduction, 00:00:19 - The Power of Purpose, 00:04:14 - Michael's Journey, 00:08:30 - Working with Purpose, 00:15:12 - The Heartbreaking Reality in Sub-Saharan Africa, 00:16:50 - Embracing Serendipity and Openness, 00:19:42 - The Power of Storytelling in Communications and Marketing, 00:21:08 - The Superpower of Connecting Dots and Cultivating Empathy, 00:26:15 - Engagement Lab: Facilitating Connection and Empathy, 00:31:22 - Overview of Communication Scope, 00:32:47 - Communication Challenges in the Energy Transition, 00:33:27 - Identifying Needs in the Energy Transition Space, 00:35:05 - Importance of Founding Values and Employee Engagement, 00:36:23 - Internal Communications and External Messaging, 00:47:31 - Dealing with Impatience and Inspiration, 00:48:24 - The Ambivalence of Gen X, 00:49:39 - Embracing a Balanced Approach, 00:51:51 - The Long-Term Nature of the Energy Transition, 00:54:02 - Acknowledging the Benefits of Power, 01:02:54 - Introduction to Barrett Road and its Agile Approach, 01:03:25 - The Impact of AI on Writing and Creativity, 01:05:34 - AI's Potential to Replace Writers and Artists, 01:09:15 - AI's Lack of Commitment to Truth and Connection, 01:13:30 - Embracing AI as a Tool and Making Writing More Efficient, 01:17:13 - The Power of Technology in Graphic Design and Artistry, 01:18:37 - Unleashing Creativity with AI, 01:19:44 - Experience and Career Advantages in the Age of AI, 01:20:31 - Connecting with Michael Morris and Engagement Lab, 01:21:29 - Gratitude and Encouragement

Timestamped summary of this episode (also presented as generated by Capsho):

00:00:00 - Introduction, Dan Nestle introduces the podcast and his guest, Michael Morris, a strategic communications professional with a passion for purpose-driven work. 00:00:19 - The Power of Purpose, Dan and Michael discuss how purpose can transform a career and bring fulfillment. They emphasize the importance of recognizing pivotal moments and connecting with instrumental people along the way. 00:04:14 - Michael's Journey, Michael shares his journey from working in Ghana to traveling across Africa with World Vision. He highlights the impact of experiencing adversity and how it shaped his commitment to work with purpose. 00:08:30 - Working with Purpose, Michael and Dan discuss the significance of purpose finding you rather than the other way around. They emphasize the importance of human-to-human connections and being open to opportunities for making a positive impact. 00:15:12 - The Heartbreaking Reality in Sub-Saharan Africa, The guest discusses the heartbreaking stories of children dying from diarrhea in sub-Saharan Africa. He emphasizes the importance of addressing this issue and highlights the work done by World Vision. He also encourages listeners to support organizations like World Vision. 00:16:50 - Embracing Serendipity and Openness, The conversation shifts to the concept of serendipity and the importance of being open to unexpected opportunities. The guest shares his belief that things happen for a reason and encourages listeners to recognize pivotal moments in their lives. This mindset is crucial for success in the creative field and helps in building connections and empathy with others. 00:19:42 - The Power of Storytelling in Communications and Marketing, The guest explains how storytelling plays a vital role in communications and marketing. The goal is to persuade, convince, or change minds by using the power of story and imagery. Being open to connections and embracing serendipity is essential in effectively reaching and engaging with different audiences. 00:21:08 - The Superpower of Connecting Dots and Cultivating Empathy, The guest discusses the superpower of connecting dots that others may not see. This ability to find connections is essential in the creative field and contributes to success. It is driven by empathy, which requires mental energy and the ability to put oneself in someone else's shoes. 00:26:15 - Engagement Lab: Facilitating Connection and Empathy, The guest introduces Engagement Lab and 00:31:22 - Overview of Communication Scope, The guest explains that their communication services are broad but limited to engagements that include upfront research. Their specialization is in the energy transition sector. 00:32:47 - Communication Challenges in the Energy Transition, The guest highlights the communication challenges faced by energy transition companies, such as assuming everyone believes in their mission without considering the need for effective communication and understanding of alternative solutions within the renewables industry. 00:33:27 - Identifying Needs in the Energy Transition Space, The guest emphasizes the tremendous need for effective communication within the energy transition sector, especially for rapidly scaling companies. They discuss the strain on culture, values, and internal communications as businesses grow. 00:35:05 - Importance of Founding Values and Employee Engagement, The conversation explores the significance of founding values and employee engagement in growing firms. Companies need to ensure continuity and alignment between internal culture and external messaging to maintain employee satisfaction and trust. 00:36:23 - Internal Communications and External Messaging, The guest discusses the importance of internal communications and how they influence external messaging. They stress the need for consistency and alignment between the internal experience and the external image portrayed to stakeholders. 00:47:31 - Dealing with Impatience and Inspiration, The conversation explores the dilemma of balancing impatience and inspiration in the face of climate change. It discusses the need for companies, leaders, communicators, and marketers to be inspirational while counteracting people's impatience about the state of the world. 00:48:24 - The Ambivalence of Gen X, The hosts discuss their generation's ambivalence towards various issues but acknowledge the importance of passionate individuals working in renewable and climate change-related industries. They emphasize the need for these individuals to see the bigger picture and the importance of focusing on specific areas and products to effect change. 00:49:39 - Embracing a Balanced Approach, The conversation emphasizes the importance of living with urgency and passion, while also maintaining a pragmatic view of the technology and practicalities involved in the energy transition. They highlight the need to blend the inspiration of environmentalists with the knowledge and understanding of technology experts. 00:51:51 - The Long-Term Nature of the Energy Transition, The hosts discuss the reality that the energy transition is a long-term process rather than an overnight fix. They acknowledge the need for political action to accelerate the transition but emphasize that it requires time, investment, and a willingness to explore and embrace multiple solutions. 00:54:02 - Acknowledging the Benefits of Power, The conversation acknowledges the historical benefits of power and energy in improving people's lives, despite the negative environmental impacts. They highlight the need for a cleaner and 01:02:54 - Introduction to Barrett Road and its Agile Approach, Michael Morris discusses Barrett Road, a family business known for its tight-knit group and agile approach in client engagements. 01:03:25 - The Impact of AI on Writing and Creativity, Michael shares his thoughts on how AI technology, such as Chat GPT, is impacting the writing process. He believes that while AI can enhance writing, the journey of exploration and creativity is what truly makes writing powerful. 01:05:34 - AI's Potential to Replace Writers and Artists, The question of whether AI will replace writers and artists is explored, with different opinions ranging from full replacement to AI being a tool for augmentation. Michael leans towards the idea of humans staying in control of the writing process for a more meaningful connection with the audience. 01:09:15 - AI's Lack of Commitment to Truth and Connection, Michael highlights the importance of truth and empathy in writing and how AI lacks the commitment to these aspects. He emphasizes the human-to-human connection and engagement that good writing brings. 01:13:30 - Embracing AI as a Tool and Making Writing More Efficient, While acknowledging the benefits of AI in enhancing writing skills and accessibility, Michael suggests finding a balance between using AI as a tool and maintaining the journey of research and personal growth that comes with writing. He encourages writers to embrace AI while still staying in control of the process. 01:17:13 - The Power of Technology in Graphic Design and Artistry, The guest expresses his surprise at the quality of work produced by AI tools like Mid Journey and Dolly, despite not having a background in graphic design. He highlights the potential for these technologies in the energy transition and cautions about the need for fact-checking. 01:18:37 - Unleashing Creativity with AI, The guest shares an example of how Chat GPT was used to discuss the carbon credit controversy in Shakespearean style, showcasing the creative possibilities of AI. He emphasizes the importance of humans in competing with AI and hopes that these technologies won't displace people in the value chain. 01:19:44 - Experience and Career Advantages in the Age of AI, The guest acknowledges that his and the host's experience and position in their careers protect them from being displaced by AI. He encourages others to find ways to compete with AI and expresses hope for the future. 01:20:31 - Connecting with Michael Morris and Engagement Lab, The host provides information on how listeners can connect with Michael Morris on LinkedIn and mentions the upcoming launch of the Engagement Lab website. He encourages readers to explore the work of Engagement Lab in the energy transition. 01:21:29 - Gratitude and Encouragement, The guest expresses his gratitude for the conversation and praises the host for incorporating different elements of his life into the podcast. The host reciprocates the appreciation and encourages listeners to subscribe and leave reviews.

*Notes were created by humans, with help from Capsho, my preferred AI show notes assistant.

Learn more about your ad choices. Visit megaphone.fm/adchoices

112: Emotion, Connection, and Trust in Marketing with Aaron Hassen

Thu, 31 Aug 2023 02:53:00 -0000

In this episode, Dan dives deep into some of his favorite topics with seasoned marketing pro, thought leader, podcaster, and fellow denizen of the RISE Community, Aaron Hassen. An Air Force veteran with decades of corporate B2B sales and marketing experience, Aaron is the founder and Chief Marketer of AH Marketing, his consultancy focused on helping B2B clients multiply their annual growth. Never afraid to chase down a new idea or pursue a theory, Aaron’s bold stance on current marketing matters has led him to become “the founder’s best friend and secret weapon.” As a founder-turned-marketer, he knows what owners and founders need to market their businesses and stay connected to customers.

He and Dan explore some of that as they discuss how trust and emotion are absolutely necessary to make the kinds of connections that will shape the current and next generation of business. Listen to their conversation, and you will:

Discover the essential role of trust and connection in marketing for strengthening customer relationships.
Understand how to utilize personal branding to establish a formidable bond with your target audience.
Unearth the potential of communities in fostering trust and creating a solid connection with your customer base.
Recognize the impact of face-to-face interaction in building an authentic connection and lasting trust.
Learn the significance of aligning your brand values with consumers to reinforce your brand identity and build trust.

Notable Quotes:

“I learned from sales to listen and to really listen deeply with empathy and understanding.” (10:31), Aaron.
“Servant leaders and great entrepreneurs embody the same things.” – (13:17), Aaron.
“Sometimes we get behind these closed doors and we start to think selfishly and that’s the worst thing you can do in terms of acquiring customers in my view.” - (14:40), Aaron.
“Consumers have control of a brand’s reputation, and they have access to product information like they never have before.” – (16:55), Aaron.
“Personal brands help companies become more than a product or solution.” – (27:16), Aaron.
“People do not trust companies the way they used to.” (28:30), Aaron.
“Customers are looking for integrity that somebody is going to be consistent and reliable to their values, purpose, and vision.” – (32:03), Aaron.
“You’ve got to go through the process of understanding who you are and what your role and relevance is in the market.” – (33:17), Aaron.
“Different people will have different perspectives based on how they’re traversing different challenges at their company.” – (42:44), Aaron.
On AI. “How do I know this is a real person behind it, how do I know the information isn’t false.” – (44:45), Aaron.
“People are seeking human beings and they ‘re looking for solutions through trusted sources.” (45:38), Aaron.
“Relationships are built on trust and trusted relationships drive referrals.” – (54:31), Aaron.
“You can’t buy trust.” – (57:16), Dan.

About Dan Nestle

About Aaron Hassen

The key moments in this episode (as generated by my AI buddy, Capsho) are:

00:00:00 - Introduction, 00:02:10 - The Value of Deep Conversations, 00:06:17 - The Emotional Side of B2B Marketing, 00:09:00 - The Journey to Becoming a Marketer, 00:12:32 - Being a Servant Leader in Marketing, 00:17:19 - The Power of Community in Building Brands, 00:18:28 - The Importance of Being Human and Building Trust, 00:20:30 - Personal Branding for All, not Just Entrepreneurs, 00:21:59 - The Success of Personal Branding, 00:28:30 - Building Personal Brands to Go Beyond Products, 00:35:01 - The Importance of Brand Identity, 00:36:07 - The Danger of Losing Focus, 00:38:01 - Trust and Connection in Marketing, 00:40:03 - The Challenge of Writing Frequency, 00:41:48 - Trust and Connection as Megatrends, 00:51:54 - Importance of In-Person Communication, 00:52:47 - Pros and Cons of Different Communication Methods, 00:54:07 - Hotels as Meeting Spaces, 00:55:39 - Trust in Different Communication Channels, 01:02:05 - The Role of AI in Trust, 01:07:40 - The Value and Challenges of Having an Intern, 01:08:03 - Teaching Once and Letting Interns Progress, 01:08:29 - The Benefits of Having Highly Skilled Unpaid Workers, 01:09:02 - Using Freedom to Innovate, 01:09:41 - AI's Origin in Humanity and the Need for Improvement

Timestamped summary of this episode, also presented as generated by Capsho:

00:00:00 - Introduction,

Dan Nestle introduces the podcast and his guest, Aaron Hassen, who is a marketer and a contributing member of the Rise community. They discuss the importance of community and what makes a good community.

00:02:10 - The Value of Deep Conversations,

Dan and Aaron discuss the importance of deep conversations and the value they bring in contrast to short attention spans. They both appreciate the opportunity for meaningful discussions and learning in the podcast format.

00:06:17 - The Emotional Side of B2B Marketing,

Aaron shares his experience transitioning from the military to the corporate world and how it shaped his perspective on marketing. He emphasizes the emotional aspect of B2B marketing and the importance of trust, connection, and empathy in building relationships with customers.

00:09:00 - The Journey to Becoming a Marketer,

Aaron talks about his path from the military to starting his own business and eventually finding his passion for marketing. He highlights the lessons he learned from sales, such as the importance of listening deeply and understanding the emotional drivers behind purchasing decisions.

00:12:32 - Being a Servant Leader in Marketing,

Dan and Aaron discuss the qualities of a good marketer who approaches their role as a servant leader. They emphasize the importance of embodying the brand, leading with a clear vision, inspiring change, and prioritizing the needs of the customer over self-interest.

00:17:19 - The Power of Community in Building Brands,

Brands that facilitate communities are effective in connecting with customers and building trust. Live events and personal recommendations from trusted individuals are successful because people want to belong and connect.

00:18:28 - The Importance of Being Human and Building Trust,

In an environment where trust is lacking, it is important for brands to be more human, empathetic, and authentic. Personal branding allows marketing to connect with customers in a more personal way and build trust.

00:20:30 - Personal Branding for All, not Just Entrepreneurs,

Personal branding should not be limited to solopreneurs and entrepreneurs. Every executive and leader can benefit from developing their personal brand to survive in a changing industry and connect with customers.

00:21:59 - The Success of Personal Branding,

Personal branding works when it is based on authenticity, trust, and connecting with the customer's core issues. Building a personal brand that resonates with people can lead to business success.

00:28:30 - Building Personal Brands to Go Beyond Products,

Personal brands help companies become more than just a product or a logo. By connecting with people, sharing experiences, and developing emotions, brands can build trust and create a loyal customer base.

00:35:01 - The Importance of Brand Identity,

The conversation begins with a discussion about the significance of brand identity and how wrong positioning or a loss of values can lead to the downfall of a brand. The analogy is made that brands are like people and can also experience a loss of direction or values.

00:36:07 - The Danger of Losing Focus,

The conversation continues by highlighting the tendency for success to cause complacency and a loss of hunger, leading to a decline in quality. This phenomenon is compared to rock bands that lose their audience after deviating from their original sound and style.

00:38:01 - Trust and Connection in Marketing,

The conversation shifts to the importance of trust and connection in marketing. The guest emphasizes the need to build trust and establish genuine connections with customers rather than resorting to aggressive advertising or deception. The concept of personal branding and regular content creation is also discussed.

00:40:03 - The Challenge of Writing Frequency,

The host shares his struggle with writing frequency and the guest explains the benefits of regular content creation for developing thoughts and personal brand. The guest emphasizes the importance of learning from marketing experts and staying relevant in the industry.

00:41:48 - Trust and Connection as Megatrends,

The guest identifies trust and connection as megatrends in the B2B market. Nonlinear buyer journeys, dark social, and event-led marketing are all driven by the need for trust and connection. The guest highlights the impact of recent global events on the desire for interpersonal

00:51:54 - Importance of In-Person Communication,

In-person communication allows for both verbal and nonverbal cues, which are crucial for effective connection and understanding. Sangrim and GTM Partners are hosting road shows to facilitate face-to-face interactions and build relationships.

00:52:47 - Pros and Cons of Different Communication Methods,

Different communication methods have their own advantages and disadvantages. While in-person interaction is unparalleled, verbal conversations over the phone can be more focused. Each type of communication serves a purpose and has its place.

00:54:07 - Hotels as Meeting Spaces,

With the shift to remote work, companies have closed their offices, leading to a need for temporary meeting spaces. Hotels are investing in meeting spaces to accommodate these needs and capitalize on the demand for in-person collaboration and events.

00:55:39 - Trust in Different Communication Channels,

Content marketing has emerged as a highly trusted channel, surprising many. Live events can also be considered a form of content marketing, especially when combined with lead generation mechanisms. Trust is crucial in building relationships and driving referrals.

01:02:05 - The Role of AI in Trust,

AI has the potential to automate tasks and improve efficiency. However, human connection and personal branding remain essential. People want to connect with creators on a personal level, share experiences, and feel a sense of empathy, which AI cannot replicate. Differentiating through humanity is key.

01:07:40 - The Value and Challenges of Having an Intern,

Interns are a double-edged sword. While they help with grunt work, they also require teaching and supervision. This extra work is worth it because it allows you to educate and start someone off on their career.

01:08:03 - Teaching Once and Letting Interns Progress,

The goal is to teach an intern once and then let them move forward and improve on their own. This allows you to focus on what the intern can do next and frees you up to do other work.

01:08:29 - The Benefits of Having Highly Skilled Unpaid Workers,

Having an intern who continually improves and becomes highly skilled can be valuable, even if they are unpaid. This allows you to delegate tasks and frees up your time for more important work.

01:09:02 - Using Freedom to Innovate,

The freedom that comes from having an intern can allow you to innovate and find new ways to improve your work. It's important to take advantage of this freedom and constantly look for new opportunities.

01:09:41 - AI's Origin in Humanity and the Need for Improvement,

The intelligence of AI originates from humans, so it's important to address issues of bias, racism, and how we treat each other. We have the opportunity to improve and use AI to our advantage, but it starts with improving ourselves and our values.

*Notes were created by humans, with help from Capsho, my preferred AI show notes assistant.

Learn more about your ad choices. Visit megaphone.fm/adchoices

111: Leadership Evolved with Ken Jacobs

Tue, 15 Aug 2023 02:55:00 -0000

In this episode, Dan welcomes back legendary communicator, connector, and executive coach to the PR industry, Ken Jacobs, for his second appearance on the show. Back in January 2021, he and Dan talked about leadership and purpose in the agency world. Now, with the pandemic in the rearview, has widespread indecision and inconsistency around remote work, hybrid work, and RTO (Return to Office) changed the nature of leadership and management?

Ken and Dan dig into some of the changes we’ve seen over the past few years and try to find some answers. Ken walks us through the nuances of building a team in a remote setting and why managers still must be able to build and manage teams effectively. Remote working doesn’t seem like it’s going away anytime soon, even as some organizations push for a return to more traditional work settings. No matter what organizations are doing, though, the past few years have highlighted the importance of connection and connectedness for effective leadership - and we need a new playbook.

In this episode, you will be able to:

Uncover the ever-progressing dynamics of leadership within the context of the PR industry in a fluctuating global environment.
Navigate the ins and outs of remote work and running teams virtually in a post-pandemic world.
Find the balance between granting autonomy, instilling trust, and avoiding micromanagement in a team-centric setting.
Gain insight into the pivotal role of AI and other groundbreaking technologies in reshaping the PR industry.
Appreciate why adopting a learning attitude and making learning a lifetime habit stands as a key cornerstone of successful leadership.

Notable Quotes:

“I think this whole notion of connecting more and wanting to connect more and wanting more time together is partly due to the lockdown and also, they want to spend time with people who are natural connectors.” – (3:17), Ken
“Coaching isn’t what we do; it’s who we are.” – (5:46), Ken
“Make your office a magnet, not a mandate.” – (16:00), Ken
“It (remote working for PR) can be done. Can it be done better working together? Probably” – (18:58), Ken
“Is the team really a team if they’re not together?” – (22:24), Dan
“Every time you say it’s hard for me or I’m not good at, add the word … now.” – (30:30), Ken
“You don’t have to be a neuroscientist to use the neuroscience.” – (31:40), Ken
“When we say I wonder how that would feel, we actually start to feel it.” – (34:21), Ken
“We don’t realize it but many people who work for us, our followers, have a vision.” – (36:20), Ken
“It feels like the need for certain leadership attributes are on steroids.” – (41:05), Ken
“You’ve got to act in a trustworthy manner no matter the consequences.” – (42:23), Ken
“When you look at your past be very mindful to not judge yourself too harshly.” – (46:40), Ken
“It’s really important that you’re nurturing and not micromanaging.” (51:31), Ken
“One thing AI cannot do is mimic or replace emotional intelligence and empathy and trust.” – (1:01:13), Dan
“This notion of lifetime learning is absolutely critical.” – (1:04:55), Ken

About Ken Jacobs

Ken Jacobs is the principal of Jacobs Consulting & Executive Coaching, leveraging his expertise for over a decade to bolster agency growth, client relations, and staff performance. A recognized coach and consultant, Ken holds PCC credentials from the International Coach Federation and additional accreditations from iPEC, including CPC, ELI Master Practitioner, and CLDS. His rich experience encompasses collaborations with top-tier communications agencies such as Catalyst, Coyne Public Relations, and M Booth, to name a few. Before founding his firm, Jacobs dedicated 25 years to leadership roles in renowned PR agencies, notably spearheading the award-winning "MMC Masters" training program at Marina Maher Communications. Beyond his consulting, Ken shares insights in his "Taking The Lead" column for PRSA's Strategies and Tactics. An alumnus of Syracuse University's S.I. Newhouse School, he's also an honored member of PRSA, and a Senior Counselor to Prosper Group.

Ken Jacobs Links

Dan Nestle Links

The key moments in this episode are:

00:00:00 - Introduction,

00:01:48 - Connecting with Natural Connectors,

00:06:07 - Coaching During the Pandemic,

00:10:12 - Accelerated Change and Returning to the Office,

00:13:32 - In-Person Energy and Coordination,

00:15:56 - The Importance of Making the Office a Magnet, not a Mandate,

00:16:42 - Challenges of Remote Work and Real Estate,

00:18:30 - The Value of In-Person Collaboration,

00:19:51 - Leadership in a Remote Work Environment,

00:25:34 - Expectations Gap and Hiring Talent,

00:33:02 - The Relief of a Fresh Perspective,

00:34:16 - Customizing Leadership Styles,

00:36:11 - Building Trust and Connection,

00:42:58 - The Challenges of Virtual Leadership,

00:50:40 - The Importance of Nurturing Relationships in a Remote Work Environment,

00:53:19 - Setting Clear Expectations and Deadlines,

00:56:25 - Embracing AI and the Importance of Integration,

01:00:50 - Approaching AI with a Growth Mindset,

01:04:51 - The Importance of Lifetime Learning and Staying Relevant,

01:07:29 - Learning About AI,

01:08:12 - The Future of AI,

01:08:59 - Pivotal Person in Life,

01:10:49 - LinkedIn as the Platform of Choice,

01:14:35 - LinkedIn Fails and Harassment

Timestamped summary of this episode, courtesy of Capsho:

00:00:00 - Introduction,

Dan Nestle introduces the podcast episode and welcomes back Ken Jacobs, a former PR agency executive and leadership expert. They discuss the importance of pivotal moments and the role of people in those moments.

00:01:48 - Connecting with Natural Connectors,

Ken Jacobs talks about the desire to connect more with people who are natural connectors and how it transcends age. He emphasizes the importance of helping one another and how the lockdown during the pandemic accelerated the need for connection.

00:06:07 - Coaching During the Pandemic,

Ken Jacobs shares his experience as a coach during the pandemic and how he continued coaching even when clients couldn't pay. He highlights the importance of purpose-driven work and how emotional intelligence and empathy helped people thrive during challenging times.

00:10:12 - Accelerated Change and Returning to the Office,

The conversation shifts to the accelerated change brought on by the pandemic and the impact on work culture. They discuss the mixed approach of remote and in-office work and the need to reevaluate the purpose of going to the office. Ken emphasizes the importance of using in-person time effectively.

00:13:32 - In-Person Energy and Coordination,

Ken and Dan discuss the energy that comes from in-person interactions and the need to find a balance between remote and in-office work. They highlight the importance of coordinating in-person time to brainstorm and collaborate effectively.

00:15:56 - The Importance of Making the Office a Magnet, not a Mandate,

Ken Jacobs emphasizes the need for companies to give employees a reason to come back to the office beyond just basic perks like Taco Tuesday. Making the office a place for collaboration and idea generation is crucial, but it must be done in a way that respects individual preferences and safety concerns.

00:16:42 - Challenges of Remote Work and Real Estate,

Many companies had to downsize their office spaces during the pandemic due to financial constraints. However, finding the right balance of remote work and in-person collaboration remains a challenge. Different industries and organizations have unique needs and must determine what approach works best for them.

00:18:30 - The Value of In-Person Collaboration,

In agencies, where brainstorming and collaboration are vital, being physically present can enhance creativity and energy. While virtual collaboration is possible, the magic often happens when diverse teams come together in person. However, organizations must be mindful of including remote team members to ensure everyone feels connected.

00:19:51 - Leadership in a Remote Work Environment,

Great leaders must be empathetic, good listeners, and understand that it is impossible to please everyone. Balancing the needs and preferences of team members who want to work remotely or in the office requires careful consideration. Dialing up empathy and seeking feedback from employees are essential for effective leadership.

00:25:34 - Expectations Gap and Hiring Talent,

The expectations gap between agencies and employees spread across different locations has grown

00:33:02 - The Relief of a Fresh Perspective,

The conversation explores the feeling of relief and a breath of fresh air that comes with challenging preconceived notions and adopting a learner's mindset in leadership. It emphasizes the importance of self-growth and highlights the motivation that comes from imagining how achieving new perspectives and growth would feel.

00:34:16 - Customizing Leadership Styles,

The discussion delves into the significance of customizing leadership styles for each team member. It emphasizes the importance of understanding their values, vision, and learning styles to create alignment and motivation within the team. Taking the time to think about individual team members before interactions can greatly impact their engagement and fulfillment.

00:36:11 - Building Trust and Connection,

The conversation emphasizes the need for leaders to build trust and connection with their team members. This involves understanding their values, vision, and role in achieving the group's goals. By creating alignment between the organization's values, the leader's values, and the individual team members' values, leaders can foster a sense of belonging and fulfillment in their team.

00:42:58 - The Challenges of Virtual Leadership,

The discussion explores the challenges of building relationships and trust in a virtual work environment. It highlights the need for leaders to demonstrate courage, bravery, and trustworthiness, as well as to act as a source of stability and certainty during uncertain times. The importance of leading with empathy, emotional intelligence, and trust is emphasized, particularly in an unpredictable world.

00:50:40 - The Importance of Nurturing Relationships in a Remote Work Environment,

In a remote work environment, leaders need to be proactive in nurturing relationships to prevent complacency and maintain strong bonds within the team. Building trust and rapport is crucial, and leaders should focus on nurturing rather than micromanaging their employees.

00:53:19 - Setting Clear Expectations and Deadlines,

Leaders should have open and honest conversations with their team members about assignments, deadlines, and expectations. It is important to establish a contract where both parties agree on what success looks like and communicate any challenges or struggles early on.

00:56:25 - Embracing AI and the Importance of Integration,

AI is becoming increasingly important in the PR industry, and leaders should embrace it as a tool to enhance their work rather than fear it. Integration is also crucial, as PR professionals should explore how different channels and platforms can work together to maximize impact.

01:00:50 - Approaching AI with a Growth Mindset,

Instead of approaching AI with fear, leaders should have a growth mindset and view it as an opportunity to learn and improve their practice. AI can automate certain tasks, allowing professionals to focus on higher-value work and think of new ways to contribute.

01:04:51 - The Importance of Lifetime Learning and Staying Relevant,

Staying relevant in any field requires a commitment to lifetime learning. Professionals should continuously seek to expand their knowledge and skills to adapt to changing technologies and industry trends. Relevance is key to

01:07:29 - Learning About AI,

The guest expresses fascination with AI and how it can lead to deep exploration and questioning of what is true. They also express nervousness about being asked about their use of AI in their coaching practice in the future.

01:08:12 - The Future of AI,

The guest speculates about the possibility of speaking with an AI-generated simulacrum of the host in the future. They express their love for having conversations like these and the importance of maintaining a learner's mindset.

01:08:59 - Pivotal Person in Life,

The host expresses gratitude for the guest being a pivotal person in their life and discusses the importance of maintaining a learner's mindset as they move forward. They provide information on how to find the guest on LinkedIn and their website.

01:10:49 - LinkedIn as the Platform of Choice,

The guest discusses their decreased activity on Twitter and their preference for LinkedIn as a platform for professionals to connect. They also mention the annoyance of receiving LinkedIn messages from non-certified coaches.

01:14:35 - LinkedIn Fails and Harassment,

The host and guest discuss the humor in sharing LinkedIn fails and their experiences with fake profiles and spam messages. They acknowledge the entertainment value but also express frustration with the harassment.

*Notes were created by humans, with help from Capsho, my preferred AI show notes assistant.

Learn more about your ad choices. Visit megaphone.fm/adchoices

110: What Translators can Teach Us about AI and Tech with Bill Lafferty

Fri, 28 Jul 2023 13:00:00 -0000

In this episode, Dan welcomes translation and localization expert Bill Lafferty, the founder of Loc Navigator, a resource-rich newsletter that helps readers understand translation and localization as drivers of business growth. An accomplished Japanese-to-English legal translator, enterprise localization project leader, and localization technology consultant, Bill has lived at the intersection of technology and translation for nearly three decades. And full disclosure: he’s been one of Dan’s best friends for over 25 years, so he knows…quite a lot about the host of the show.

He and Dan reminisce a bit and then dig into the evolution of translation and localization and the proliferation of technology in the field. Perhaps more than any other profession, translators have had to deal with ever-improving AI tools, and adaptation and skill enhancement have been par for the course. Now, with ChatGPT and LLMs performing better translations than any previous disruptive development, will translators survive?

Find out as Bill and Dan uncover some of the misconceptions about where AI is taking the translation profession - and by extension, other language-intensive jobs. In this episode:

Delve into the crucial role localization has in enhancing global business performance.
Understand the influence human proficiency has on the nuance-rich translation industry.
Scrutinize the landscape of the translation field in the new age of AI and machine translation.
Ascertain the advantages and pitfalls of forging a career path in translation and localization.
Embrace the importance of fostering continuous learning in the dynamic tech-driven world.

Listen in and hear…

All about the world of translation
The concept of localization of languages
Perceptions about Google Translate
Human-oriented tasks in translation
What makes Bill so interested in language translation
The beauty of the Japanese language
The intersection of software and local translation
Legal translation and the room for growth
Where machine translation fails
ChatGPT and how it is impacting translation
Neuro-machine translations, usages, and limitations
On-the-fly speech translation and pixelation
The difference between localization and translation
Understanding taxonomy and how it plays within your business
The Block Chain and opportunities it brings
How AI helps increase the capacity and quality of communications

Notable Quotes:

“A lot of language learning comes from an openness to rhythm and sound.” – (12:49), Bill
“There’s different levels to feeling accomplished when speaking a second language.” – (17:11), Bill
“It was more important for me at the right age to make this really big career change into something different because I felt life would be a little less heavy.” – (20:07), Bill
“Savvy, freelance translators are learning to use these technologies and harness them and use them as accelerators.” – (30:28), Bill
“Low level jobs that would’ve been steps along the way are not exactly necessary anymore.” – (33:58), Dan
“The amount of words being created everyday is just incredible.” – (35:58), Bill
“New tools require new operators.” – (36:28), Dan
“Localization is one of the key drivers for global growth for any business.” – (51:03), Bill
“Translation is an industry that has always been shaped by infusions of technology.” – (57:23), Bill
“Making something less complex is a huge value-add in this economy right now.” – (1:00:18), Bill
“The better you can be at helping your customers or stakeholders to escape complexity, the more they’re going to thank you.” – (1:00:32), Bill
“In my opinion ChatGPT promotes better mental health.” – (1:02:26), Bill
“For freelance translators, don’t let all this noise about technology be something that is going to derail your career. Do what you love.” – (1:12:33), Bill

Dan Nestle Links

Bill Lafferty Links

Timestamped summary of this episode, courtesy of Capsho:

00:00:00 - Introduction, Dan introduces the podcast and his guest, Bill Lafferty, who has a long career in translation and localization. They discuss the importance of translation in today's global economy. 00:02:37 - The Perception of Translation, Dan and Bill talk about the misconception that translation is a commoditized service and the challenge of overcoming this perception. They highlight the need for human-oriented tasks in translation and the importance of delivering translations that feel natural to the target audience. 00:06:09 - The Commoditization of Translation, Bill discusses the commoditization of the translation industry and the long tail of language service providers. He emphasizes the importance of understanding clients' goals and finding solutions that fit their budget. 00:07:52 - AI and Translation, Dan and Bill touch on the advancements in AI and its impact on the translation industry. They discuss the complexities of translating multiple languages and character sets, and how translation has been grappling with these challenges for a long time. 00:11:02 - Bill's Journey in Translation, Bill shares his journey in translation, from studying Japanese in college to being enchanted by the language. He discusses his experience as a legal translator and the rewards of learning to read Japanese at a high level. 00:15:13 - The Meticulousness of Translation, The guest discusses the meticulous nature of translation, where one stroke or change in a character can completely change the meaning. They also highlight the challenge of finding the opposite meaning from the same character given a different conjugation. 00:15:50 - Curiosity and Connection, The guest emphasizes the importance of curiosity and an innate sense of curiosity in learning a second language. They also express the desire to reach out and connect with others through language. 00:16:26 - Shades of Meaning in Japanese, The guest compares languages like Japanese and Chinese to Romance languages, highlighting the complexity and multiple shades of meaning in characters. They discuss the challenge of translating legal contracts and documents from English to Japanese. 00:18:20 - Missing the Social Dynamic, The guest shares their reason for stopping their translation career, expressing a desire for more socialization and connection with people. They enjoy talking and developing relationships, which led them to their current role in sales and client development. 00:19:47 - The Desire for Hands-On Translation, The guest expresses a desire to return to translation and be hands-on, as they enjoy diving in and being tactile. They mention the possibility of translating short stories or engaging in more creative translation in the future. 00:30:57 - Impact of Technology on Solopreneurs and Small Business Owners, Technology advancements like Chat GPT can disrupt industries, potentially putting solopreneurs and small business owners out of business or forcing them onto new career paths. 00:32:21 - Disruption in the Creative World, The creative world, including industries like copywriting, marketing consulting, and translation, is experiencing disruption as technology continues to advance. Jobs that were once necessary may become obsolete as AI tools like Chat GPT become more sophisticated. 00:34:15 - The Role of Supervised Learning and Machine Translation, In machine translation, there is a distinction between supervised learning and unsupervised learning. While Chat GPT goes through a filtration process, unsupervised machine translation can still be improved with technology advancements like neural machine translation. 00:35:33 - Balancing Machine Translation and Human Translation, When expanding into new markets, companies must consider the balance between using machine translation and human translation. While machine translation may be budget-friendly, it's important to ensure that the first impression of a product or brand is accurate and well-translated. 00:38:43 - New Skills and Opportunities, The introduction of AI tools like Chat GPT creates new opportunities for those who possess skills in manipulating and guiding these tools. Curiosity and a command of language are valuable assets in utilizing AI for oneself or clients. 00:46:38 - The Potential of Machine Translation, The guest discusses the potential of machine translation, mentioning the possibility of real-time translation and the ability to overlay mouth movements in different languages. However, he notes that the marriage of technology and translation is still not fully developed. 00:47:56 - The Advancements in Machine Translation, The guest acknowledges that developments in machine translation are already happening, citing examples such as instant translation on LinkedIn. He emphasizes that while machine translation has improved, it still comes with certain limitations and caveats. 00:49:49 - Localization vs. Translation, The host and guest discuss localization, highlighting its importance in global business growth. They explain that localization goes beyond translation as it involves adapting content to different languages, cultures, and markets. They note that localization should be considered early on in the development process. 00:51:18 - Historical Challenges in Localization, The guest explains that the historical paradigm of starting in a single market and expanding later has led to localization being an afterthought for many businesses. However, he mentions that forward-thinking companies are now incorporating localization into their product development from the beginning. 00:56:21 - The Future of Localization, The guest sees a positive future for localization, as technology continues to advance and automation becomes more desired. However, he highlights the need for strategic consulting and human involvement to ensure accurate and effective localization. The challenges ahead include keeping up with evolving technology and untangling the complexities of AI in localization workflows. 01:02:41 - Promoting Better Mental Health, The conversation starts with both Dan and Bill sharing their experiences of unhappiness in various positions throughout their careers. They discuss how using Chat GPT has helped them explore new ideas and perspectives, leading to a sense of fulfillment and better mental health. 01:03:26 - Empowering Website Development, Bill shares a specific example of how Chat GPT helped him enhance his website, Loknavigator.com. He explains how he was able to program interactive tiles and generate personalized suggestions based on user inputs. This experience opened his mind to new possibilities and boosted his confidence in web development. 01:04:51 - Chat GPT for Code Generation, The conversation highlights the effectiveness of Chat GPT in generating code snippets. Bill mentions that he used Chat GPT to find the snippets of code he needed to improve his website's functionality. They discuss the power of AI in code generation and its potential for improving workflow efficiency. 01:06:11 - Mindset Shifts and Pivoting, Dan and Bill discuss how using Chat GPT has helped them shift their mindsets and approach tasks and projects from new perspectives. They also mention the importance of having someone to bounce ideas off and validate their thinking. Chat GPT serves as a helpful tool in moments of panic or uncertainty. 01:09:12 - Overcoming Learning Hurdles, The conversation emphasizes how Chat GPT accelerates the learning process and helps overcome learning hurdles. Bill shares his personal accomplishment in using Chat GPT.

*Notes were created by humans, with help from Capsho, my preferred AI show notes assistant.

Learn more about your ad choices. Visit megaphone.fm/adchoices

109: Find the Rocket Fuel for Your Career with Loren Greiff

Mon, 17 Jul 2023 00:12:00 -0000

In this episode, Dan connects with career strategist, ex-recruiter, host of the Career Blast in a Half podcast, and President of Portfoliorocket.com, Loren Greiff. A career trailblazer in her own right who rose to the highest levels of ad agency leadership before embarking on a second career in recruiting and career management, Loren experienced the recruiting world from all angles - and concluded that the current model is fundamentally broken, somewhat inhuman, and rigged against job seekers. To fix it, she founded Portfolio Rocket - a career curriculum that uses a radical approach to helping professionals level up their careers and discover how to uncover the hidden job market.

She and Dan dig deep into the challenges facing job seekers; the almost criminal lack of career education and the resulting reactive, shallow approach to career management; the importance of mindset and of exploring your “why;” and much more. There’s something in this episode for anyone who has ever had to manage their career (which means pretty much everyone).

Listen in and hear…

Fatal flaws that today’s recruiters are making and how to overcome them.
The potentially dangerous impact of living an unfulfilled professional life.
The professional lightbulb moment that sparked something in Loren.
Where the recruiting industry gets it all wrong and how you can get it right.
Why job searching is actually a life skill.
The importance of embracing the gift of desperation.
Why job seekers don’t have to start their search from scratch.
The trickle-down impact of an executive departure.
The debilitating concept of “Landline Thinking.”
The length of time your resume warrants and how to overcome it.
Why your resume is only a piece of your job-seeking arsenal.
The new, revolutionary mindset that every job seeker must have.
Problem-solving and alignment with the needs of potential employers.
Understanding your professional why.
The Coffee Strategy and the Essence of the Hidden Job Market.

Notable Quotes:

“I’m very much the challenger, I’m very much the person that’s seeking to find the information, I also can be the informant.” – (6:20) - Loren
“Our careers, they don’t live in some compartment. They run alongside you as your partner in your professional life.” – (8:47) - Loren
“Career management should be a skill set.” (26:22) - Dan
“Robots might take your job, so now is a great time to start thinking about the skill set you need to manage your career.” – (33:50) – Dan
“Please stop asking yourself, ‘what do I want to do next?’ and replace it with ‘what problems do I love to solve?’” – (38:27) – Loren
“Networking is always about the quality.” – (55:58) – Loren
“What keeps me up at night is the unbelievable roadblocks that come in so many mental formats.” – (1:10:22) - Loren

Loren Greiff’s Links

Dan Nestle’s Links

Key episode highlights (courtesy of Capsho):

00:00:00 - Introduction to the Dan Nestle Show, 00:03:02 - The Power of Genuine Connections, 00:05:58 - Loren Greiff's Journey, 00:09:30 - The Disconnection Between Job and Personal Life, 00:13:57 - Finding Success in Recruiting, 00:16:08 - Making a Career Change, 00:19:04 - A Crisis of Integrity, 00:21:04 - The Challenges of Recruitment, 00:23:25 - The Sad Reality of the System, 00:28:12 - Embracing Change, 00:33:35 - Rapid Technological Changes and Career Implications, 00:35:16 - The Problem with Landline Thinking, 00:38:00 - Shifting Mindset and Identifying Problems, 00:40:51 - Reconnecting with Purpose, 00:46:32 - Niche and Career Management, 00:49:52 - Optimizing Your LinkedIn Profile, 00:51:59 - Building a Pipeline of Networking Conversations, 00:52:58 - Treating Your Career Like Your Health, 00:54:32 - Quality Networking vs. Superficial Connections, 01:00:38 - The Hidden Job Market & Creating Opportunities, 01:07:17 - Lively and Spicy Conversation, 01:08:13 - Embracing Change in Your Career, 01:09:31 - Balancing Curiosity and Focus, 01:10:31 - Roadblocks to Career Success, 01:13:26 - Portfolio Rocket and Career Management

Timestamped summary of this episode (courtesy of Capsho):

00:00:00 - Introduction to the Dan Nestle Show,

Dan Nestle introduces the podcast and his guest, Loren Greiff. He highlights the importance of finding meaningful opportunities in the world of work and teases the unique approach Loren has taken to help executives and senior leaders discover hidden job opportunities.

00:03:02 - The Power of Genuine Connections,

Dan and Loren discuss the narrow approach people often take when it comes to career and job searches. They emphasize the importance of making genuine connections and tapping into the secret job market to find careers that truly light people up.

00:05:58 - Loren Greiff's Journey,

Loren shares her journey from being a marketer in New York City to transitioning to a client-side role in Chicago. She talks about the challenges she faced and how she eventually found her calling in recruiting. Her experience with anxiety and burnout led her to a path of helping others navigate their careers.

00:09:30 - The Disconnection Between Job and Personal Life,

Loren reflects on her experience working in financial services and the disconnect she felt between her job and personal life. She emphasizes the importance of aligning career choices with personal priorities and needs.

00:13:57 - Finding Success in Recruiting,

Loren discusses her transition into the recruiting field and how she excelled in sourcing and understanding the needs of creative professionals. She shares her passion for reading through job descriptions and helping companies find the right candidates.

00:16:08 - Making a Career Change,

The guest describes her decision to leave her high-level role in finance and pursue a career in recruitment without much deliberation. She felt a level of certainty and alignment in her decision and enjoyed the work for a long time.

00:19:04 - A Crisis of Integrity,

The guest shares her realization that she was out of integrity with the recruitment industry. She didn't feel morally or ethically at peace with the way the system worked, especially when it came to the overflow of candidates who didn't get the job.

00:21:04 - The Challenges of Recruitment,

The guest discusses the challenges of being a recruiter, particularly the pressure to find the right candidates for clients and the lack of support for candidates who don't get the job. She expresses her concern about not having a solution for these candidates and not wanting to breed dependency on her.

00:23:25 - The Sad Reality of the System,

The guest and the host share their frustrations with the recruitment system, where candidates who can't get a job through the system are often overlooked and not given another chance. They highlight the importance of teaching people the skills needed for a successful job search.

00:28:12 - Embracing Change,

The guest reflects on her decision to leave the industry and emphasizes the importance of reaching a point where you understand that no one else will save you or change the situation for you. She encourages listeners to embrace the gift of desperation and take control of their own careers

00:33:35 - Rapid Technological Changes and Career Implications,

The guest discusses how rapid technological changes, like the development of Chat GPT, can disrupt careers at all levels. She emphasizes the need to adapt and acquire skills that are either robot-proof or enable individuals to work alongside robots.

00:35:16 - The Problem with Landline Thinking,

The guest introduces the concept of "landline thinking" and compares it to using a landline phone in today's mobile and connected world. She highlights how traditional approaches to job searching, like relying solely on resumes, may no longer be effective.

00:38:00 - Shifting Mindset and Identifying Problems,

The guest advises against asking oneself, "What do I want to do next?" and encourages focusing on the problems one loves to solve instead. By identifying their contribution and impact, individuals can align their skills and interests with organizations that need their problem-solving abilities.

00:40:51 - Reconnecting with Purpose,

Loren emphasizes the importance of reconnecting with one's why and using a simple formula: contribution + impact. She suggests revisiting one's purpose every six months to ensure it still aligns with personal values and passions.

00:46:32 - Niche and Career Management,

The guest discusses the concept of finding a niche in one's career and how it relates to career management. She highlights the importance of identifying a target audience and catering to their specific needs and desires, especially for individuals looking to make a significant career change.

00:49:52 - Optimizing Your LinkedIn Profile,

Loren discusses the importance of using LinkedIn as a landing page that converts and drives activity. She emphasizes the need to network and move online connections offline, sharing her "coffee strategy" of scheduling two networking calls per day, resulting in 40 connections each month.

00:51:59 - Building a Pipeline of Networking Conversations,

Loren explains how consistent networking leads to a pipeline of conversations, highlighting that one out of every 15 referrals lands a job. She emphasizes the importance of quality over quantity and recommends coming prepared with three referrals for each networking call.

00:52:58 - Treating Your Career Like Your Health,

Loren compares treating one's career to maintaining good health, emphasizing the need for consistency and taking proactive steps. She highlights the importance of networking even when not actively job searching, and encourages reaching out to old contacts and making genuine connections.

00:54:32 - Quality Networking vs. Superficial Connections,

Loren discusses the difference between simply connecting with people on LinkedIn and building genuine connections. She emphasizes the need to invest time and effort in getting to know individuals before asking for favors or opportunities.

01:00:38 - The Hidden Job Market & Creating Opportunities,

Loren explains that the hidden job market extends beyond unposted positions and includes creating or augmenting roles. She emphasizes the value of understanding a company's needs and offering unique solutions. She also highlights the importance of making relevant and genuine requests when reaching out to potential connections on LinkedIn.

01:07:17 - Lively and Spicy Conversation,

The conversation on the podcast is described as lively and spicy. Swearing is allowed to keep listeners engaged. The focus is on debunking faulty beliefs and staying up to date with the ever-changing landscape.

01:08:13 - Embracing Change in Your Career,

Mark Herschberg's "career toolkit" concept is mentioned, highlighting the importance of embracing change and being a futurist in one's career. Reading and staying informed are emphasized as ways to explore new opportunities and expand one's skill set.

01:09:31 - Balancing Curiosity and Focus,

The speaker discusses the risk of being distracted by bright shiny objects and emphasizes the need to find a balance between exploring new interests and staying focused on one's current job. Personal experience and curiosity play a role in shaping one's career path.

01:10:31 - Roadblocks to Career Success,

The main challenge mentioned is the roadblocks that hinder career progress, such as fear, imposter syndrome, and other mental barriers. Overcoming these obstacles requires transparency, support from others, and a flexible learning mindset.

01:13:26 - Portfolio Rocket and Career Management,

The guest, Loren Greiff, introduces Portfolio Rocket as a solution for career management and highlights its focus on building a supportive community. The importance of mindset and owning one's career management is emphasized.

*Notes were created by humans, with help from Capsho, my preferred AI show notes assistant.

Learn more about your ad choices. Visit megaphone.fm/adchoices

108: Breaking the Communications Career Template with David Albritton

Fri, 30 Jun 2023 02:25:00 -0000

In this episode, Dan connects with retired Navy officer, legendary communicator, speaker, leadership strategist, and coach David Albritton. The founder and CEO of Nineteen88 Strategies, David cut his PR and communications chops at the Pentagon and followed a career track that led to his role as Chief Communications Officer at Exelis. That would have been the career-high mark for most communicators, but not for David. From the pinnacle of the comms world, he made that rare, perhaps unique, jump to running an entire enterprise, ultimately becoming the President of General Motors Defense. Through it all, he saw the value of coaching and mentoring in his life and decided to dedicate his third - and current - career to helping others realize the same.

How did he (and how does he) do it? How do you make the journey from being the PR guy to running a multi-billion-dollar business? Maybe it’s how he fostered a learning mindset. Perhaps it’s how he recognized when it’s important to embrace change. Or it could be that a "Learn-or-Die" mantra is a prerequisite for success. He and Dan explore these and many more lessons from David’s career to find some answers.

Listen in and learn …

Why communications professionals need to develop business acumen
The dynamic nature of communications professionals’ role and the significance of continuous learning and growth.
The value of mentorship from a personal and professional perspective.
The difference between a small “m” mentor and a large “M” mentor.
How the universe recognizes your mentoring efforts and will reward you accordingly.
The role of your worst day and how it can be used to push you forward.
The importance of respecting the expertise of others.
The Hole in Your Swing Philosophy and why it’s important to address it.
Why leaders understand the value of surrounding themselves with smart people.
That sometimes people can see the leader in you before you can see the leader in yourself.
Coaching is a safe place and there is a difference between coaching and mentoring.
The game-changing aspects of coaching on a personal and corporate level.
Some of the amazing resources David used to fuel his growth including, “Business Acumen for Strategic Communicators” by Ron Culp and Matthew W. Ragas.

Notable Quotes:

“There have been so many people who have mentored me and didn’t even know it.” (4:56) – David
“I’m truly one that believes you can get through this life journey alone.” – (5:43) – David
“Believing in others and their ability to help you and your ability to help them is what makes us human.” – (7:30)
“There’s a whole lot of goodness in this country that we don’t get to see through the media all the time.” (10:06) – David
“What is the story of David Albritton?” – (12:55) – Dan
“You can’t be a good leader until you’ve learned how to be a good follower.” – (14:33) – David
“A soldier is trained to carry a rifle to fight wars and all those types of things. They’re not trained to move a family with a baby that needs diapers and blankets.” – (34:14) – David
“I never believed that by myself I was smart enough to do anything.” – (39:48) – David
“PR isn’t an exact science.” – (40:23) – David
“I realized that I couldn’t just be a communications person. I had to become more of a business partner.” – (40:54) – David
“Just because you have title does not mean you know.” – (44:24) – David
“Communications gives us (communicators) license to try and learn everything.” (47:31) -Dan
“Then I had a huge left hook thrown at me that knocked me on my butt.” – (56:00) – David
“I realized that if I could become a coach and get paid to be a coach, I never have to retire.” – (1:00:22) – David
“We all deal with change differently.” – (1:03:40) – David
“The job of a coach is to look into your future.” – (1:08:22) – David
“It’s not so much about who you know but who knows you.” (1:13:07) – David
“Go into every situation as prepared as you can be.” (1:14:22) – David
“Ask smart questions to people when you don’t know things.” – (1:18:32) – David
“You have to be known because you are contributing.” – (1:20:27) – Dan
“People will stay with you if they feel like they have the opportunity to grow.” – (1:26:39) -David

About David J. Albritton, ACC

David Albritton, Founder and CEO of Nineteen88 Strategies, is an accomplished ICF-certified executive coach and business leader with over 30 years of diverse leadership experience spanning corporate, nonprofit, and military sectors. From his unique transition as a Chief Communications Officer to a business division chief executive of a Fortune 25 company, to his current role on the board of NASDAQ-listed Embecta Corp., Albritton exemplifies career versatility. His extensive roles, including President at General Motors Defense and VP Communications roles at Amazon Web Services, Exelis, ITT Defense, and United Way of America, reflect his expertise. As a seasoned executive coach, Albritton employs a holistic and authentic coaching framework to empower high-performing executives. His passion lies in enhancing leadership presence, personal branding, and emotional intelligence among others. He is also a Service-Disabled Veteran with degrees from the U.S. Naval Academy, Naval Postgraduate School, and executive education from top universities including Harvard, Stanford, and Wharton.

Dan Nestle Links

Timestamped Summary

Introduction to today’s guest. 0:00
David’s introduction. 1:49
Putting positivity out into the universe. 6:22
How did you get to the mindset you have? 11:49
The mindset of a public relations professional. 17:57
Learning to be a media communicator. 25:09
Rising through the ranks of the military. 29:38
Dealing with the perceptions of the military. 37:22
The common theme of leaders who are not the smartest. 44:48
Becoming a CCO at Exelis. 48:52
The importance of having the right talent. 53:09
Understanding your why and your purpose. 57:40
Being directive as a mentor. 1:02:06
Coaching is about helping people. 1:07:04
The importance of being prepared for every meeting. 1:11:49
The crux of it all. 1:18:56
David’s advice for leaders. 1:23:48
David’s work with veterans and charitable orgs. 1:27:52

*Notes were created by humans, with some help from Capsho and Otter.ai.

Learn more about your ad choices. Visit megaphone.fm/adchoices

107: High-Velocity Digital Marketing with Steve Kahan

Fri, 16 Jun 2023 03:17:00 -0000

In this episode, Dan connects with Wall Street Journal bestselling author Steven Mark Kahan to discuss his latest book, High-Velocity Digital Marketing. An all-around digital marketing legend, during his career as CMO of several Silicon Valley startups, Steve helped engineer seven successful exits that generated an astounding $5 billion in shareholder value. He and Dan talk about how he managed to make it all happen - and it turns out, it’s all about having the right plan.

Of course, the right plan is very, very thorough. Luckily, Steve (and his book) deliver exactly that. Over the course of their discussion, Dan and Steve take a deep dive into the elements of marketing, the importance of content, and just how critical it is to identify your audience correctly and speak to them in a way that resonates.

Listen in and...

Discover powerful digital marketing techniques to skyrocket your online presence.
Uncover the significance of grasping buyer personas for targeted campaigns.
Explore the crucial role of consistent content creation in engaging customers.
Learn the importance of data-driven marketing and evaluating success.
Gain insights on choosing the best partners and agencies to boost your marketing efforts.

Notable Quotes:

“I found that the traditional path from school to climbing the corporate ladder at least for me, could not only be high-risk for my career, it could almost feel like a death trap.” – (2:59) - Steve
“I asked myself a really important question and that question was, how can I earn a great living doing what I love?” – (4:14) – Steve
“I’ve learned how to spot a startup that has a good chance for success versus one that doesn’t.” – (6:47) – Steve
”I’m never concerned when I see that there’s big competition in the market. I’m always concerned when I see that there’s next to no competition in the market.” – (9:26) – Steve
“You want to go to work everyday with a passion for the products the company creates as well as your role in creating it.” – (9:56) – Steve
“I wouldn’t want to take a job if I didn’t align with the values of the company.” – (11:33) – Dan
“You don’t often lose business to a competitor as much as you lose it to the status quo.” – (25:33) - Steve
“Never assume that the benefits a customer expresses, equates to impact.” – (31:28) – Steve
“So many organizations don’t train their sales or their partners on every single piece of content that they have.” - (42:54) – Steve
“You need to turn your website into a lead magnet.” – (54:40) – Steve
“If you get that content right and that is a big chunk of the battle.” – (1:11:00) – Steve

Key Moments:

00:00:00 - Introduction,

00:05:05 - Choosing a Startup,

00:12:33 - Importance of Stock Options,

00:17:23 - Digital Marketing Strategies,

00:28:50 - Importance of Agility,

00:15:57 - Lessons from a Failed Startup,

00:18:05 - Evaluating Startup Concepts,

00:22:30 - Understanding the Customer,

00:25:43 - Building Strong Value Propositions,

00:29:24 - Understanding Benefits vs. Impacts,

00:33:22 - Cybersecurity and Content Creation,

00:35:55 - Sincerity and Content Value,

00:45:03 - Content Stories and Sales Velocity,

00:48:12 - Managing Multifunctional Disarray,

00:51:37 - Importance of Metrics,

00:52:09 - The Martech Stack and Metrics,

00:54:08 - Practical Tips for Improving Lead Conversion Rates,

00:57:53 - The Importance of SEO and Google,

01:04:24 - Agency Selection and Scoring,

01:08:38 - Building Great Content,

01:10:56 - The Importance of Getting Content Right,

01:11:29 - The Future of Marketing,

01:14:16 - Recommendation for High-Velocity Digital Marketing,

About Steve Kahan

Bestselling author Steven Mark Kahan has a formidable track record, successfully navigating seven startups to acquisition or IPO, amassing a total value exceeding $5 billion. A powerhouse in the world of startups, Steve is revered for his innovative digital marketing strategies that resulted in rapid revenue growth, market expansion, and robust returns for shareholders. In his most recent stint as CMO and Chief of Staff at Thycotic (now Delinea), he propelled the company to a remarkable $1.4B exit. His impact extends to other ventures like KnowledgeWare, PentaSafe, Postini, Quest Software, and The Planet. A past board member of Target Hunger, Steve channels his passion into philanthropic pursuits.

Dan Nestle Links

Timestamped summary of this episode (Generated by Capsho - and presented here unedited)

00:00:00 - Introduction,

Dan Nestle welcomes Steve Kahan, former CMO of cybersecurity firm, Thycotic and author of "High Velocity Digital Marketing" to discuss his journey in the startup world and important factors to consider before choosing a startup.

00:05:05 - Choosing a Startup,

Kahan shares four important attributes to look for when choosing a startup: quality people who share your values, a concept that fills a big market need, a great product you can get behind, and the startup being well-funded.

00:12:33 - Importance of Stock Options,

Kahan explains how stock options can be a game-changer for those looking to separate themselves financially. Working for a successful startup and seeing the value of those stock options grow can lead to significant financial gain.

00:17:23 - Digital Marketing Strategies,

Kahan discusses the importance of digital marketing strategies in building a successful startup, noting that they can be a cost-effective way to reach a large target audience. He breaks down some key strategies outlined in his book, "High Velocity Digital Marketing."

00:28:50 - Importance of Agility,

Kahan emphasizes the importance of agility in the startup world, noting that companies need to be able to pivot quickly and adapt to changing circumstances. He cites examples from his own experience helping startups navigate unexpected challenges.

00:15:57 - Lessons from a Failed Startup,

Steve shares his experience working for a startup in Japan that lacked differentiation in the market and eventually failed. He discusses the importance of identifying a unique product and positioning it effectively to stand out from competitors.

00:18:05 - Evaluating Startup Concepts,

Steve and Dan discuss evaluating startup concepts and identifying a must-solve problem for a specific audience. Steve shares his experience at Psychotic, where understanding the customer and crafting value propositions based on their needs led to significant growth and success.

00:22:30 - Understanding the Customer,

Steve emphasizes the importance of understanding the full context of the ideal target buyer's world and paying attention to their specific language. He shares his process of asking questions to customers and crafting value propositions that address the benefits and impacts that buyers want to make on their company.

00:25:43 - Building Strong Value Propositions,

Steve discusses the mistake many organizations make in building value propositions that align well with what they do, rather than what the seller cares about. He emphasizes the importance of crafting value propositions based on a full understanding of customers that address their specific needs and challenges.

00:29:24 - Understanding Benefits vs. Impacts,

Steve differentiates between benefits and impacts, with impacts being closer to the meaning that customers want to achieve in their lives. He emphasizes the importance of addressing both benefits and impacts in crafting value propositions that resonate with customers.

00:33:22 - Cybersecurity and Content Creation,

Steve Kahan discusses how weak or stolen privileged passwords are responsible for 80% of cyberattacks, and how his company created content stories to educate and provide value to their customers. He emphasizes the importance of tailoring content to the buyer's journey and creating incredible content that engages the buyer at every stage of the funnel.

00:35:55 - Sincerity and Content Value,

Kahan explains how being sincere and providing real value in content creation is crucial for engaging potential buyers. He shares examples of his company's free tools and risk assessments, which offered real value to the target market and helped to accelerate revenue growth at reasonable costs.

00:45:03 - Content Stories and Sales Velocity,

Kahan emphasizes the importance of content stories that tie together and support all stages of the funnel to maintain sales velocity. He highlights the need for ongoing partnerships and collaboration between functions to prevent breakdowns in the buyer's journey. Kahan stresses the importance of metrics and numbers to manage and optimize the sales and marketing process.

00:48:12 - Managing Multifunctional Disarray,

Kahan emphasizes the importance of managing metrics and numbers to identify and resolve breakdowns in the buyer's journey. He encourages organizations to instrument their sales and marketing processes in detail and manage them rigorously to maintain sales velocity. Kahan stresses the need for ongoing collaboration between functions to prevent breakdowns and optimize the buyer's journey.

00:51:37 - Importance of Metrics,

The importance of metrics and data analytics is discussed, with Steve Kahan emphasizing the need for ongoing refinement of data to improve marketing strategies.

00:52:09 - The Martech Stack and Metrics,

The Martech section of the book is discussed, with Steve Kahan providing a blueprint for building a successful marketing stack. He emphasizes the importance of measuring KPIs and setting revenue goals.

00:54:08 - Practical Tips for Improving Lead Conversion Rates,

Steve Kahan provides practical tips for improving lead conversion rates, including adding a "get a quote" button, minimizing friction in forms, using calls to action in every blog post, and catering to mobile users.

00:57:53 - The Importance of SEO and Google,

Steve Kahan emphasizes the importance of SEO and Google for businesses today, noting that companies should focus on both great content and SEO optimization to increase their visibility in search results.

01:04:24 - Agency Selection and Scoring,

Steve Kahan provides a scoring system for selecting digital agencies, emphasizing the need to choose partners who are all about the numbers and can provide expert analysis. He notes that selecting the right agency is crucial to a company's success.

01:08:38 - Building Great Content,

Steve shares his approach to building great content by having meetings twice a year with cross-functional teams to generate ideas. He prioritizes the best ideas and relies on his team's expertise to create high-quality content that resonates with the target audience.

01:10:56 - The Importance of Getting Content Right,

Steve emphasizes the importance of getting content right and making sure it resonates with the right buyer. He suggests that many companies struggle with the fundamentals of marketing, and focusing on these basics can make a significant difference.

01:11:29 - The Future of Marketing,

Dan asks Steve about the trends that marketers should be aware of. Steve responds that the focus should be on mastering the fundamentals of marketing rather than looking for a silver bullet. He also mentions that he is currently writing a murder mystery with James Patterson's co-authors.

01:14:16 - Recommendation for High Velocity Digital Marketing,

Dan highly recommends Steve's book, "High Velocity Digital Marketing," which offers practical advice on understanding the target audience, creating compelling content, measuring results, and improving marketing efforts. He also notes that David Meerman Scott wrote the book's foreword.

01:16:55 - Wrapping Up,

Dan thanks Steve for sharing his insights and experiences on the show. Steve expresses his pleasure in being a guest and shares his website and LinkedIn profile as the best places to find him.

Learn more about your ad choices. Visit megaphone.fm/adchoices

106: Learning to Speak the Language of B2B Marketing with Samantha Stone

Thu, 01 Jun 2023 02:05:00 -0000

In this episode, Dan connects with the founder of the Marketing Advisory Network, author of Unleash Possible, host of the Unleash Possible podcast, and most recently co-author (with Dan and 34 others) of The Most Amazing Marketing Book Ever, B2B powerhouse Samantha Stone. With a passion for complex problem-solving, Samantha shares powerful insights on the value of communicating effectively with your customers

B2B communication is strategic, and all too often, businesses make the mistake of thinking it just happens. In reality, it takes time, and as it turns out, it’s one of the most intentional, strategic components of your entire business model. It takes effort to understand your customers, who they are, and what they need. Once you’ve done those things, it’s time to activate them with a message that brings it all together and ignites something special.

Neither Dan nor Samantha pulls any punches in this episode as they dismiss myths about marketing and share eye-opening insights that will get your gears moving in the right direction. They also discuss her book entitled, “Unleash Possible: A Marketing Playbook that Drives B2B Sales.” When it comes to B2B marketing, chances are Samantha has been there and done that. Now, she wants to make sure you reach that same place and do it better.

Here's what you can expect from the show:

Insightful exchanges on the nuances of B2B and B2C communication.
The power of networking and value of intimate networks of influencers and contacts.
The need for marketers and creatives to be amongst one another for a nurturing experience.
The B2B Experience: stories, reputations, trust, and getting to know your customers.
Narrowing it down to find out who you can best serve.
The flaw of spending your way to success and growth.
Sales can do things that marketing simply cannot … because marketing isn’t always human.
Building sustainable customer relationships, not just securing a sale.
Sometimes you have to hold the hands of sales and show them the way.
The importance of managing internal stakeholders and understanding their “why”.
If everyone is focusing on the buyer, all the jobs become easier.
The remote workplace has changed the work-learning landscape.

Notable Quotes

“Marketing, communications, whatever it is that we do, creativity, being curious, intellectual curiosity, they’re all so common across leaders in the field, but they need a valve or safe space to let ideas fly.” – (9:16) – Dan
“Good marketing, great education is emotional.” – (10:19) – Samantha
“Just because you don’t have the skill doesn’t mean you can’t get the skill.” – (22:24) – Dan
“Businesses need to find niches that they can own and expand from.” – (28:50) – Samantha
“Qualitative research is actually a little bit of a lost art.” – (36:44) – Samantha
“As human beings it is natural for us to put the most value on the product or service that is the hardest for us to deliver.” – (39:08) – Samantha
“If we take the time to understand our customers, we’ll build businesses that have sustainable growth.” – (1:12) Samantha

About Dan Nestle

About Samantha Stone

Samantha Stone is a forward thinker and true champion of B2B communications. She’s the author of Unleash Possible: A Marketing Playbook that Drives B2B Sales and a leading contributor to the rapidly evolving world of marketing. A skilled researcher, highly sought after speaker and consultant, she’s authored several successful go-to-market efforts, resulting in recognizable results for brands across the business spectrum. The founder of Marketing Advisory Network, the arch of her career has seen her become one of the most trusted voices in the B2B space. Most recently, she has developed on-demand courses focused on mastering the art of finding and using buyer insights. She is a member of Mark Schaefer’s RISE Community and co-author (with Mark, Dan, and 33 others) of The Most Amazing Marketing Book Ever.

Timestamped summary of this episode

00:00:00 - Introduction, Host Dan Nestle introduces himself and his guest, Samantha Stone, a leading B2B marketing influencer and advisor. They discuss the challenges and rewards of B2B marketing. 00:04:29 - The Uprising and Rise Communities, Dan and Samantha discuss their attendance at the Uprising conference and their involvement in the Rise community. They talk about the importance of connecting with other marketing professionals and the value of in-person events. 00:08:35 - Emotional Marketing, Samantha and Dan discuss the emotional aspect of marketing and the importance of tapping into the human experience. They reflect on how the Uprising and Rise communities have provided a safe space to explore ideas and connect with others. 00:11:22 - The Value of Community, Dan and Samantha talk about the value of being part of a community and the benefits of engaging with other professionals. They discuss the Rise community's use of Discord and how it has become a valuable tool for learning and networking. 00:14:10 - From Economics to Marketing, Samantha shares her journey from studying economics in college to becoming a B2B marketing influencer and advisor. She discusses her passion for helping companies drive revenue through effective marketing strategies. 00:14:33 - Challenges of Public Policy, Samantha reflects on her love for policy and its challenges, but admits to being impatient. She discusses the slow pace of public policy and how it takes years to make an impact because it affects whole communities. 00:16:14 - From Sales to Marketing, Samantha talks about how she transitioned from channel sales to marketing. She discovered her love for marketing and how it allowed her to have a bigger impact. She also discusses the challenges she faced and how she learned as she went along. 00:19:34 - The Birth of Marketing Advisory Network, Samantha explains why she started the Marketing Advisory Network. She wanted to do what she loved without the baggage of internal politics clouding her judgment. She also talks about how she wrote her book to help people who couldn't afford her services. 00:22:29 - The Importance of People Skills, Samantha discusses the importance of people skills in marketing and sales. She talks about how she honed her people skills by being empathetic and understanding the sales team's perspective. She also emphasizes that anyone can learn people skills with practice and guidance. 00:27:18 - Unleashing Possible, Samantha talks about her book, Unleash Possible, and how it helps companies tap into their full potential. She emphasizes that companies often overlook the resources they have within their organization, such as people and processes. She also discusses the importance of convincing the world of your big opportunity when starting a business. 00:28:44 - The Importance of Narrowing Audience, To create traction, businesses need to find niches to own and expand from. Focusing on narrowing the audience helps to better understand who a business can best serve and prevent bringing in customers who aren't a great fit. 00:29:42 - Measuring Marketing Incorrectly, Boards, CEOs, and salespeople are obsessed with measuring marketing by the number of leads generated. This approach creates the wrong behavior and makes marketing focus on the wrong things. Instead, marketing should be held accountable for overall business metrics and growth. 00:33:00 - Spending Your Way into Success and Growth, Businesses too often try to spend their way into success and growth by running more ads and content syndication. However, they overlook referral activity, advocacy, and word of mouth, which are missed opportunities. Businesses need to experiment with these channels for better results. 00:36:48 - Qualitative Research, Qualitative research is critical for understanding why a buyer or a group of buyers likes a specific aspect of a product or service. It complements data by helping businesses understand what is essential to each buyer at each stage of the process. Salespeople are the best personalization engines for building emotional connections. 00:42:43 - The Role of Experienced Salespeople, Experienced salespeople instinctively know the buyer persona or the buyer data and can build emotional connections. However, they may not have the mechanism or incentive to share this data with their teammates or 00:43:46 - The Importance of Understanding Buyers, Samantha Stone emphasizes the importance of understanding buyers' needs. She explains that good salespeople do not waste time convincing someone to buy something they do not need. Stone believes it is crucial to earn the trust of salespeople and understand what drives them. 00:45:16 - Buyer Personas in Recruitment, Stone mentions her team's focus on the book "The New Rules of Marketing & PR" and creating buyer personas for recruitment. She notes the challenge of obtaining information from recruiters and emphasizes the need to tailor marketing materials to different learning styles. 00:47:11 - Building Relationships with Salespeople, The conversation shifts to the relationship between sales and marketing. Stone explains that salespeople are often hesitant to share data because they do not see any benefit. She recommends creating pilots to prove the effectiveness of marketing materials and building relationships with influential salespeople. 00:50:21 - Knowing Internal Stakeholders, Stone stresses the importance of understanding internal stakeholders, such as salespeople, and creating buyer personas for them. She emphasizes the need to recognize different personalities and learning styles and tailor marketing materials accordingly. 00:56:33 - Samantha Stone's New Learning Product, Stone introduces her new learning product, designed to help people who are new to the marketing field or transitioning to a new role. She notes the challenges of learning remotely and emphasizes the importance of staying up-to-date with the latest industry developments. 00:58:12 - Samantha's Transition to Creating a Self Paced Class, Samantha talks about her transition from providing custom training to creating a self-paced class. She shares that she wanted to make her workshop material accessible to a broader audience and that her course is video-based with exercises in a workbook to help participants apply the skills to their job. 00:58:59 - Buyer Insights Course, Samantha's first course is all about finding buyer insights and is heavy on qualitative research skills. The goal is to help more people understand how to do this kind of research, even if it's not their primary job. The course is designed to take the mystery out of conducting interviews and help people ask better questions. 01:01:00 - Understanding Buyers, Samantha emphasizes the importance of understanding buyers and the need to eliminate friction from the process. She shares a personal experience of how a company lost her as a customer because of the friction they put in the sales process. She believes that marketing is all about understanding people and that it's a good human skill to have. 01:02:44 - Simplifying the Process, Samantha talks about the importance of keeping things simple and removing obstacles for buyers. She believes in creating a frictionless process and removing unnecessary steps to make it easier for buyers. She believes that marketers need to constantly go through and try to eliminate friction points as they come up. 01:10:12 - Taking Time Off, Samantha talks about the importance of taking time off and making time for personal and family commitments 01:11:18 - Long-term thinking in business, farewells

Show notes created in part with Capsho

Learn more about your ad choices. Visit megaphone.fm/adchoices

105: How to Survive Brand Adolescence with Evelyn Starr

Wed, 17 May 2023 01:54:00 -0000

In this episode, Dan connects with marketing strategist, researcher, author, and sought-after brand therapist Evelyn J. Starr, whose strategic insights have been instrumental in the revitalization of household names including Dunkin’ Donuts, Hasbro, Gilette, Veryfine, and more. Through decades of research and work helping brands in stagnation, she saw a pattern: brands in distress share characteristics that look a lot like rebellious, sullen, angry, confused, overconfident, misguided teens. In other words, brands go through adolescence, and it can take some serious therapy, nurturing, and guidance to help them reach successful adulthood.

She lays it all out in her recent book, Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling, and in their discussion, she and Dan discuss some of the highlights, including the eight symptoms of brand adolescence, how to diagnose brand issues, the importance of solid values, and much more. Listen in and learn how to:

Investigate the value of carving out a unique niche for a standout brand image.
Recognize the potential hazards of ego-driven business practices and how to avoid them.
Examine the relationship between well-defined values and a supportive company culture.
Design a brand strategy anchored in purpose and value-driven principles.
Excel in maintaining an authentic and dependable brand presence through effective messaging and actions.

Here's what you can expect from the show:

Corporations and brands are just like people which is why they all have life cycles.
How companies can correctly identify and diagnose their brand issues if they’ve stalled.
Understanding attitudes and behaviors and how they impact buyers.
Fear and misunderstanding of marketing and how it can limit business leaders and brand growth.
Marketing is a risky investment because the ROI can often be ambiguous, but it’s a risk worth taking.
Business owners must learn how to parent their brands through the various stages of life.
How to identify the eight symptoms of brand adolescence.
Being brave enough to have hard conversations with your brand about your brand.
Brands have life cycles, and so do customers.
Discipline is necessary to determine your niche.
The need to protect the integrity of your brand through the people you hire.
The importance of making a list of values you want to be a part of your culture and your brand.

Notable Quotes

“During a summer internship I learned more about what I did not want to do than what I did want to do.” – (10:02)- Evelyn.
“When someone says, ‘I hate marketing’, I’m not running from that, I’m digging a little bit deeper” – (13:20) – Evelyn.
“I started to try to find ways to explain marketing in non-marketing terms” – (14:15) - Evelyn.
“You can’t see things when you’re too emotionally close” – (15:55) - Evelyn.
“As my brand grows, I’m going to become more of a coach and less of a controller.” – (19:05) - Evelyn.
“Identity crisis is the most common one (symptom) I see.” – (23:40) - Evelyn.
“In order for a brand to get known and grow, it needs to be focused at least during the beginning.” – (37:15) - Evelyn.
“Brands can fall out of favor very quickly due to their self-centered behavior being revealed” – (50:15) - Evelyn.
“People bring their values to work, and you want to attract people who subscribe to the way you would like to serve your customers.” – (55:06) - Evelyn.
“You cannot be crappy to your employees and great to your customers and not have that get out.” – (1:02:10) - Evelyn.

Resources and Links

The Dan Nestle Show

Evelyn Starr

Timestamped summary of this episode (Generated by Capsho):

00:00:00 - Introduction, Dan Nestle introduces the podcast and talks about the importance of understanding the life cycle of brands. Dan shares his concerns as a parent and how it relates to building a successful brand. He introduces his guest, Evelyn Starr, a marketing leader and brand therapist, and author of the book "Teenage Waste Brand." 00:01:20 - Evelyn Starr's Background, Evelyn Starr talks about her background and how she started her career in market research. She worked for companies like Very Fine Products, Dunkin Donuts, and Hasbro. She shares how she started working with small and medium-sized companies to help them with their marketing. 00:08:45 - The Life Cycle of Brands, Dan Nestle asks Evelyn Starr how she got interested in helping brands in their teenage years. Evelyn shares that many business owners don't understand marketing and are fearful of investing in it. She explains how she helps them understand marketing in non-marketing terms. She talks about the different phases in the life cycle of brands and how they can face issues during their turbulent adolescence. 00:17:41 - Identifying Brand Issues, Evelyn Starr talks about how to identify brand issues and how to diagnose them. She talks about the importance of understanding the customer and their needs. She shares examples of how she has helped companies identify their brand issues and how they have overcome them. 00:25:18 - Branding in the Digital Age, Dan Nestle asks Evelyn Starr about branding in the digital age. Evelyn 00:15:00 - Identity Crisis, The first symptom of brand adolescence is an identity crisis. Like in human adolescence, the brand must determine who they want to be and how they want to be perceived. A brand purpose that transcends a particular product and brand attributes that resonate with customers must be determined. 00:23:35 - Symptom Not Stages, Evelyn Starr emphasizes that the symptoms are not sequential, but rather different characteristics of adolescent brands. Each brand may experience some or all eight symptoms at different times. 00:25:23 - Purpose and Attributes, The brand's purpose and attributes are key in resolving the identity crisis symptom. The brand must have a purpose that is transcendent and attributes that resonate with customers. Research and feedback from customers can help define these. 00:28:45 - Therapeutic Process, Similar to a therapeutic process, the brand must go through analyses of the why and what to solve the identity crisis. Exercises like stickies and whiteboards can help in brand discovery, purpose discovery, and attribute discovery. Evelyn Starr provides a step-by-step guide in her book. 00:29:55 - Dealing with Complexity, The conversation begins with Dan asking Evelyn how brands deal with complexity, specifically in a house of brands where there are multiple product brands under a corporate brand. Evelyn explains that each brand needs to know who they are before they can contribute, and the parent company needs to have a unifying purpose for putting the brands together. 00:35:30 - Finding a Niche, The topic of finding a niche comes up in relation to solving the symptom of "suffering from FOMO" or fear of missing out. Evelyn explains that in order for a brand to grow, it needs to be focused and known for something, at least in the beginning. Choosing a niche allows a brand to gain expertise and credibility, and finding a new niche can help a brand expand and grow. 00:39:17 - Fear and Innovation, Fear is a common obstacle for business owners who are afraid of leaving money on the table or missing out on opportunities. Evelyn discusses the importance of leaving fear behind and being open to new directions and innovations. She shares the example of Amazon, who started by focusing on one product (books) before expanding to other products. 00:41:49 - Box Three Solution, Dan shares his experience with directed innovation and the Box Three Solution, which involves finding new audiences, changes to the product, business model, or value chain. Evelyn notes that finding new niches can combat various symptoms of adolescence, including the need to assert independence, make new friends, or overcome fear of missing out. 00:46:06 - Finding Your Niche, Evelyn advises against copying someone else's business model and suggests drilling down further to find an untapped idea. She emphasizes the importance of doing research and discovering new things that align with your brand. 00:48:41 - Self-Centeredness, Evelyn discusses the risk of building a brand solely for profits and not serving the audience. She explains how this behavior can lead to mistrust, loss of productivity, and wasted resources. The solution is to revisit company values that align with serving the customer and the employees. 00:51:20 - The Importance of Company Values, Evelyn explains how values guide behavior and behaviors create culture. She emphasizes the importance of codifying values from the beginning and recruiting people who share those values. A strong company culture leads to a strong brand. 00:54:05 - Trust and Culture, Evelyn explains the connection between trust, culture, and brand. Self-centered behavior can damage a brand's reputation, making it hard to regain trust. A clear set of values that align with serving the customer and the employees can prevent this. 01:01:36 - The Employee Culture, Evelyn discusses how the employee culture is a vital part of the brand. She stresses that the employer brand and the customer-facing brand are all one and the same and that treating employees well is just as important as treating customers well. A strong employee culture leads to a strong brand. 01:02:22 - The Importance of Employee Experience, Businesses should prioritize the well-being of their employees as much as their customers and consumers. The kind of internal culture a company has affects its overall external brand reputation. 01:04:07 - Transparency in Branding, Social media has made it easier for people to share their opinions about a company's internal culture, making transparency in branding more important than ever. It's crucial for marketers and business leaders to recognize that employees are a core stakeholder and audience that must be treated with the utmost care. 01:06:08 - The Impact of Teenage Wastebrand, Evelyn Starr's book, 'Teenage Wastebrand,' highlights the signs of a company that is stuck in a state of adolescence, including a lack of purpose, values, and identity. These brands struggle to stand out in a crowded market and often do not resonate with their intended audience. 01:08:00 - Evolving Your Brand, Evelyn Starr's brand is evolving as she incorporates developmental editing of business books into her work as a consumer insights expert and brand therapist. She helps business owners make confident marketing decisions and aligns her purpose with theirs. 01:14:50 - Why You Should Read 'Teenage Wastebrand,' 'Teenage Wastebrand' is an easily accessible, relatable, and practical guidebook that helps businesses identify their purpose, values, and niche. The book also emphasizes the importance of employee well-being and how transparency in branding is necessary

Learn more about your ad choices. Visit megaphone.fm/adchoices

104: Authenticity vs. Sincerity with Dr. Tom Tonkin

Sat, 29 Apr 2023 02:09:00 -0000

In this episode, Dan connects with scholar and organizational and leadership development practitioner, Dr. Tom Tonkin, to discuss authenticity and sincerity in the workplace and beyond.

Authenticity is often lauded as a key quality in leadership, fostering trust and building strong relationships within an organization. However, the term itself can be misunderstood and difficult to pin down due to its connection to subjective feelings, emotions, and beliefs. Authenticity is self-referential; overemphasis can lead to issues in the workplace, as individuals may prioritize their own self-expression over the needs of their team or company. Instead, it is important to balance personal authenticity with a broader understanding of the context in which we operate – including the values, goals, and perspectives of others.

Tom and Dan dig into this topic as Tom shares his insights into the problem of focusing too much on authenticity in leadership. He highlights the inherent subjectivity of authenticity, as one person's perception of honesty may differ from another's. Tom argues that while being true to oneself is important, it is equally necessary to consider how our actions and decisions impact others. How? By embracing sincerity, an other-centric approach, incorporating empathy and understanding to forge deeper, more meaningful connections with those around us.

Here's what you can expect from the show:

Consider the implications of embracing authenticity in the workplace, especially when it comes to relationship-building and leadership.
Reflect on the four dimensions of authenticity: internal morality, self-awareness, transparency, and balanced processing.
Assess the alignment between your internal morality and the ethics of your workplace or industry.
Develop a greater sense of self-awareness to better understand how your actions and decisions impact others.
Practice transparency by openly sharing your thoughts, feelings, and motives with your colleagues or team members.
Implement balanced processing by considering various perspectives and ideas when making decisions.
Evaluate your leadership style and consider how incorporating authenticity might affect your ability to lead and engage with others.
Be open to questioning and challenging accepted norms or ideas, such as the concept of authenticity in the workplace.
Research and learn from academic studies and theories that can provide valuable insights into workplace practices and behaviors.
Recognize that authenticity is not a one-size-fits-all concept and that individuals may interpret and apply it differently.

About Tom

Dr. Tom Tonkin is a renowned expert on authenticity and sincerity in leadership and communication, offering a unique behavioral perspective on these important topics. With a deep understanding of organizational and leadership development, Tom holds a doctorate in organizational leadership and has spent countless hours researching and analyzing the intricate dynamics of business relationships. He is the founder and CEO of Sales Conservatory, a company dedicated to helping individuals and organizations improve their leadership and communication strategies. Tom's wealth of knowledge and experience in this field, as well as his passion for sincerity, make him a sought-after authority on effective leadership and communication.

Notable Quotes

“The more I did research on authenticity with the express purpose of relationship building, the more disillusioned I became.” – (2:06)
“We can say words but it’s actually the recipient that brings those words to life.” – (19:58)
“Honesty is the #1 trait of leadership.” – (29:15)
“We don’t have enough honesty in our leadership ranks.” (34:12)
“People say things like that’s my truth when the fact of the matter is there is only one truth. – (45:50)
“Empathy is an association to feelings; sympathy is a disassociation.” – (1:01:13)

Resources and Links

The Dan Nestle Show

Dr. Tom Tonkin

Timestamped summary of this episode:

00:00:00 - Introduction, Dan Nestle introduces the topic of authenticity and questions its meaning in the workplace. He introduces the guest, Dr. Tom Tonkin, who has researched authenticity and offers a unique perspective on it. 00:03:09 - The Disillusionment with Authenticity, Dr. Tom Tonkin explains his journey with authenticity and how his research on the topic led him to be disillusioned with it, especially in terms of relationship building in the workplace. 00:05:53 - The Context of Authenticity, Dr. Tom Tonkin explores the context of authenticity, tracing its roots back to transformational leadership, and how authenticity can be self-referential, creating potential problems in relationship building. 00:09:16 - The Operational View of Leadership, Dr. Tom Tonkin explains the operational view of leadership, which focuses on the force exerted on followers to achieve a common goal. He also discusses the concept of internalized morality and how it relates to authenticity. 00:16:07 - The Meaning of Authenticity, Dan Nestle and Dr. Tom Tonkin discuss the meaning of authenticity and its importance in the workplace. They highlight the need to balance being true to oneself while also considering the needs of others and the company. 00:17:53 - Authenticity and Leadership Qualities, Tom Tonkin and Dan Nestle discuss the difference between behaviors and qualities in terms of authenticity and leadership. They explore the concept of self-awareness and the importance of transparency and balance processing. 00:19:25 - The Meaning of Words and Authenticity, Tom explains the importance of the meaning of words and how the recipient brings those words to life. He uses the example of authenticity in Mexican restaurants, where different restaurants have different authentic tacos. He emphasizes that authenticity is self-referential and varies from person to person. 00:25:01 - Honesty as a Key Leadership Trait, Tom discusses how honesty is consistently ranked as the most important leadership trait in the book, The Leadership Challenge. He explores why honesty is so highly valued and suggests that it is because people want to trust their leaders and believe that they are on the right path. 00:29:09 - Honesty in Leadership, Dan and Tom discuss the importance of honesty in leadership and how it relates to trust. They explore the idea that there is an honesty problem in many aspects of society, including politics and industry. 00:34:00 - Lack of Honesty in Society, Tom suggests that the more plausible explanation for why honesty is consistently ranked as the most important leadership trait is that there is a lack of honesty in our society, especially in leadership positions. Dan and Tom agree that there is an honesty problem in many areas of society. 00:35:25 - The Problem with Honesty and Authenticity, The conversation starts with a discussion on honesty and authenticity. The guest, Tom Tonkin, explains that honesty can mean different things to different people, and authenticity has the same problem. He also talks about how internal morality defines one's sense of honesty, and how it can differ from one person to another. 00:37:09 - Differentiating Authenticity and Sincerity, Tonkin shares how he was initially disillusioned with the concept of authenticity and turned to sincerity. He defines sincerity as being other-centric and describes his three tenets of sincerity: empathy, purposeful altruism, and demonstrable affirmation. Tonkin also talks about the problem with the misuse of the words authenticity and sincerity. 00:43:46 - Empathy as the Key to Sincerity, Tonkin explains how empathy is one of the core tenets of sincerity and how it plays a crucial role in decision-making. He also shares an example of how he had to lie to his mother, who had severe dementia, about her father's death, and how empathy played a significant role in his decision. 00:48:20 - The Importance of Standardizing Language, Tonkin talks about the importance of standardizing language and the misuse of adjectives and adverbs that alter perception. He explains how words like bad and good can be problematic, as they are subject to interpretation, and how we need to have a standardization of concepts to understand reality objectively. 00:52: - The Continuum of Lies, Tonkin talks about the continuum of lies, where a lie is acceptable if it causes no harm. He also refers to Sabrina Horn's book, "Make It, Don't Fake It," and how she explains the different kinds of lies and when they are acceptable. Tonkin concludes by emphasizing the importance of empathy and sincerity in decision-making. 00:53:15 - Defining Purposeful Altruism, Tom Tonkin introduces purposeful altruism as a concept that goes beyond traditional altruism, which is often questioned for its true motives. Purposeful altruism aims to have a purpose behind the act of giving, with no expectation of receiving anything in return. 00:57:27 - Empathy and the Power of Noticing, Tonkin emphasizes the importance of noticing in understanding empathy. He shares a story about how Alan Alda improved his empathy by noticing people and creating backstories about them. Tonkin highlights the power of empathy to change perspectives and connect with others. 01:02:07 - Demonstrable Affirmation, Tonkin stresses the need for demonstrable affirmation to show sincerity. He suggests that actions speak louder than words and speaks about the importance of doing something to affirm beliefs and show empathy towards others. 01:03:27 - The Ethics of Sincerity, Tonkin differentiates between ethics and morality and emphasizes that sincerity is an ethical play, aimed at bettering someone else's life within a social context. He notes that sincerity is not rainbows and unicorns but involves doing good and affecting good in a social context. 01:07:23 - Sincerity vs. Authenticity, Tonkin contrasts sincerity with authenticity, noting that authenticity is focused on the self, while sincerity is focused on the other. While both may lead to good outcomes, sincerity takes a more direct path and is not focused on self-referential points. 01:09:12 - Authenticity vs. Sincerity, Tom Tonkin and Dan Nestle discuss the difference between authenticity and sincerity. Tonkin argues that authenticity has been overused and has led to problems because people have different value sets. Sincerity, on the other hand, requires getting to know someone and understanding their values. 01:10:13 - The Paradox of Authenticity, Tonkin and Nestle explore the paradox of authenticity. Tonkin argues that if being authentic takes work, then it's not authentic, and this is a paradox. He believes that we need to move away from the idea of bringing our authentic selves to work and focus on being trustworthy, transparent and demonstrating integrity. 01:17:01 - The Abstract Nature of Organizations, Tonkin and Nestle discuss the abstract nature of organizations and how people often talk about things like "the organization thinks" or "leadership thinks" when really it's just the CEO or leadership team's opinions. Tonkin argues that it's important to personalize things and focus on individuals rather than abstract concepts. 01:19:45 - Empathy vs. Compassion, Tonkin and Nestle discuss the difference between empathy and compassion. Tonkin argues that empathy is not always helpful, particularly in a therapeutic context, where a third-party view is often more beneficial. He believes that companies need to focus on interventions based on immutable facts rather than feelings. 01:25:06 - Building Policies based on Immutable Truths, Tonkin argues that policies should be based on immutable truths rather than subjective feelings. For example, companies with boards that have men and women are more profitable than those with only men or only women. Tonkin believes that companies should focus on immutable facts to create policies that are good for business and their employees. 01:26:02 - Treating People Equally, Tom and Dan discuss the importance of treating people equally regardless of race or gender. They also touch on the issue of diversity and inclusion, highlighting the importance of ensuring that qualified candidates are hired regardless of their background. 01:27:18 - Cognitive Truth vs. Feelings, Tom and Dan dive into the concept of cognitive truth and sincerity versus authenticity. They question the validity of feelings as a basis for authenticity and suggest that sincerity is more important in the workplace. 01:28:13 - Book Publication, Tom talks about his upcoming book and the process of negotiating with agents and publishers. He hopes to contribute to a healthy debate on the topic of authenticity and sincerity in the workplace. 01:29:24 - Immutable Truths, Tom and Dan emphasize the importance of honest debate and discourse in society. They hope that people will continue to question ideas and grow, and that sincerity will become a more readily available concept in the workplace. 01:32:25 - Call to Action, Dan encourages listeners to subscribe, rate, and review the podcast, and to share it with their friends. He thanks Tom for sharing his thoughts and contributing to a healthy debate on the topic of authenticity and sincerity in the workplace.

Learn more about your ad choices. Visit megaphone.fm/adchoices

103: Unlocking Radical Business Transformation with John Davis

Sun, 16 Apr 2023 16:32:00 -0000

In this episode, Dan connects with prolific author, seasoned marketer, communicator, academic, and entrepreneur, John Davis. John has spent the last two decades in academia, holding various positions in universities across the US and Asia. Currently a professor of practice at the University of Oregon's Lundquist College of Business, John's passion for sustainability and transformation shines through his work. With eleven books under his belt, his latest, Radical Business: How to Transform Your Organization in the Age of Global Crisis, highlights the importance of curiosity, innovation, and sustainability in today's ever-changing business landscape. A leader in sustainability, John's unique perspective and experiences make him a sought-after voice in the world of business transformation.

Listen in and...

Understand the power of curiosity, innovation, and sustainability in revolutionizing businesses.
Explore methods to develop comprehensive corporate social responsibility programs.
Find out how prioritizing purpose, advocacy, and meaning can elevate an organization's triumph.
Understand the importance of ESG (Environmental, Social, and Governance) reporting and why organizations struggle with it.
Grasp the importance of synchronized stakeholder engagement for transparent decision-making.
Realize ways to inspire younger generations to champion sustainable change.

Actions and ideas mentioned in this episode:

Read John Davis' book, Radical Business: How to Transform Your Organization in the Age of Global Crisis, for insights on how to create a sustainable and successful organization.
Consider incorporating sustainability into your organization's strategy and operations to become a force for good in the age of global crisis.
Cultivate curiosity and encourage it within your organization as a key leadership quality and driver of innovation.
Adopt the concept of traveler's eyes by seeking out new experiences and perspectives to stimulate imagination and personal growth.
Encourage open and honest dialogue within your organization, even when it means challenging established norms and potentially uncomfortable discussions.
Be willing to collaborate with other organizations and share insights to address global challenges and drive positive change collectively.
Recognize the importance of balancing short-term targets with long-term goals, allowing your organization to maintain focus on the horizon and avoid getting stuck in the weeds.
Continuously seek out new learning opportunities and experiences, both within your industry and beyond, to keep your organization adaptable and resilient in the face of change.

Resources & Links

Dan Nestle

John Davis

Timestamped summary of this episode: 00:00:00 - Introduction, Host Dan Nestle welcomes guest John Davis to the show and introduces the topic of business transformation and sustainability. 00:00:58 - The Need for Positive Societal Impact, The conversation touches on the need for businesses to move beyond profit and create positive societal impact, with the involvement of all stakeholders. 00:03:09 - Journey to Academia, John Davis shares his journey from a career in business, primarily marketing and strategy roles, to falling in love with teaching, joining academia, and eventually becoming a professor of practice and sustainability. 00:07:00 - Influence of Singapore, John Davis talks about how his time in Singapore, with its smart city initiatives and diverse community, influenced his perspectives on sustainability and led to working with companies all over the world. 00:11:21 - The Role of Curiosity, Curiosity is highlighted as a critical quality for leadership and strategy, with a need to cultivate wonder and openness to new experiences and viewpoints to stimulate innovation and creativity. 00:14:35 - The Importance of Curiosity, John Davis emphasizes that curiosity is the epitome of exploration and imaginative responses. He highlights that it stimulates different kinds of responses and encourages individuals to notice differences rather than fighting them. 00:16:43 - The Need for Reinvention, Davis discusses the drivers of reinvention, including climate change, economic inequality, and social injustice. He believes that companies need to pivot differently to stay in line with consumer values and investor interests to be successful in the long term. 00:22:51 - Influence of Leaders, Davis talks about the influence of leaders on promoting stakeholder capitalism and creating momentum for change. He believes that individuals like Mark Benioff and Elon Musk can wield an outsized influence on society and businesses. 00:26:08 - Taking Action, Davis emphasizes that it is crucial to take action and integrate sustainability into business strategies to stay ahead of the market. He acknowledges that it may not be easy, but it is necessary for long-term success. 00:29:57 - Drivers of Business Transformation, Davis highlights the importance of consumers, capital markets, and influential people as drivers of business transformation. He recommends starting where you can start and taking that first step towards integration. 00:30:29 - Getting Started with Innovation, John Davis suggests using human-centered design or design thinking to ask the right questions upfront and understand what the target audience is looking for. He emphasizes the importance of recognizing the different stakeholders and having conversations with them to create a purpose-led tent that everyone is invited into. 00:32:10 - Recognizing the Complications, John Davis highlights the importance of recognizing the complications in today's world while approaching stakeholder conversations. He mentions the significance of sustainability, diversity, and inclusion, and how they are influential in creating value for businesses. 00:34:00 - ESG Metrics, John Davis discusses the importance of having ESG (Environmental, Social, and Governance) metrics while reporting sustainability initiatives. He highlights the different reporting standards and the overlapping nature of these standards. 00:37:35 - Climbing the Transformation Ladder, John Davis talks about the difficulty of climbing the transformation ladder for large companies with many internal stakeholders. He emphasizes the importance of decision-making capability and comfort with discomfort to make progress towards the goals. He also highlights the significance of transparency and communication while working towards the goals. 00:43:17 - Radical Business, John Davis suggests organizations should take a look at their purpose and align it with the context to answer the big question of why they exist. He mentions the importance of having an aspiration and thinking intentionally about what their mark on the world will be. Thinking abstractly about aspirations is more difficult than a mechanical approach, but it is crucial to move forward. 00:44:43 - The Importance of Aspiration, John Davis emphasizes the importance of having a guiding star or aspiration for an organization. He explains that this helps put in place next steps, decide on the kind of people needed, and create meaningful experiences. He notes that many organizations have mission statements but lack an aspiration, which creates an imperative for organizations to define one. 00:46:05 - Purpose, Behaviors, and Values, The host and John Davis discuss the importance of purpose, behaviors, and values in an organization. They highlight the need to get employees on board with the culture, which requires having a clear aspiration. They discuss the concept of discretionary effort and how people want to know that their work matters and that they're contributing to something beyond earning a wage. 00:50:10 - The Changing Work Environment, The conversation shifts to the changing work environment and the need to move away from the industrial revolution thinking of a fixed nine-to-five workday. They discuss the importance of accountability and productivity while allowing for more freedom and flexibility. They note that there's a big systemic issue around this cultural mindset. 00:54:25 - Cause Advocacy and Meaning, John Davis introduces the concept of cause advocacy and meaning as a more effective way to understand people and their motivations. He notes that this approach goes beyond the traditional segmentation, targeting, and positioning model in marketing. Cause advocacy involves understanding what drives an individual, while meaning taps into what gives their personal and professional lives meaning. 00:57:38 - Moving Forward in Marketing and Communications, The host asks John Davis what marketers and communicators need to do to move forward. Davis emphasizes the need to move away from the traditional marketing model and focus on cause advocacy and meaning to better understand people. He notes that marketing is an evolutionary discipline and that this approach is a powerful set of tools that goes beyond traditional marketing tactics. 00:59:06 - Understanding the Meaning that Drives Organizations, John talks about finding out the meaning that drives organizations and how it can help talk to stakeholders. He also shares an exercise he used to do with MBA students that highlighted the importance of context and how it impacts innovation. 01:01:30 - Creating Societal Value, John discusses how societal value doesn't always mean the latest gadget or innovation but often comes from looking at underserved populations. He highlights the importance of looking at these populations where a lot of innovation is likely to happen. 01:04:20 - Using Resources Creatively, John talks about how innovation is not necessarily dependent on abundant resources and uses examples like GreenCake in the West Bank, which created building blocks from rubble, and a man who created a $5 prosthetic leg. 01:06:28 - John's Final Thoughts, John shares that his book is a starting point for organizations to figure out what steps they need to take to transform, but he believes that we have infinite capacity and capability to make the changes we want. He's optimistic about the future and mentions how younger generations are already ahead of the game in terms of wanting to make positive changes. 01:10:31 - Closing Remarks, Dan thanks John for being on the show and encourages listeners to check out John's book and consulting work. He also asks listeners to leave a review and share the podcast with friends to help spread the word.

*Show notes have been partially AI-generated, but The Dan Nestle Show is 100% human.

Learn more about your ad choices. Visit megaphone.fm/adchoices

102: What does it Take to be The Leader Whisperer with Carri Nicholson

Sat, 01 Apr 2023 00:08:00 -0000

In this episode, Dan connects with business strategist, executive coach, exit strategy specialist, and counselor to leaders in industry and government, Carri Nicholson. As The Leader Whisperer™, Carri knows how to help CEOs understand the pitfalls and obstacles that cause businesses to stall or fizzle out before achieving next-level growth or profitable exit. Her decades of experience advising leaders - first alongside her father as a business consultant, then as an officer and diplomat in the British army, and later as a CEO in her own right - have given her a comprehensive understanding of leadership.

She and Dan talk about the challenges she faced as a woman in the UK, taking on leadership roles in the Army and the private sector, and how the power of human connections is one reason she succeeded. They talk about leadership; her observations of world leaders from playing a key role in the Middle East peace process; how CEOs manage teams and projects to scale a business end to end; and how you can become efficient at leading and becoming an effective leader.

This 90-minute session with Carri is full of useful insights, in-depth analysis based on practical experiences, conclusions based on factual data, and online resources and recommendations that would be a great asset to anyone interested in expanding their leadership skills.

This is one episode you don’t want to miss.

In This Episode

(01:49) Welcoming Carrie Nicholson to the Dan Nestle Show.
(03:25) Never underestimate the power of human connections.
(06:21) Becoming the leader whisperer.
(13:41) The Middle East peace process post-Oslo.
(19:07) Joining the Officer Training Corps and becoming a sniper.
(23:54) Talking about ranks, gaining rank, and pulling rank.
(31:12) Leadership lessons learned through life and death.
(33:34) Recalling her experiences at the Royal Military Academy.
(37:46) Becoming a leader by observing other leaders in the military.
(40:47) Meeting her 2nd husband and running the MBA program at the University of Durham.
(44:21) Becoming the CEO of Red Squirrel Conservation Program for the UK.
(45:15) Working with the Prince of Wales.
(46:50) Hosting a private dinner and securing donations from the 26 wealthiest people in UK.
(52:00) How the idea of mentoring other people came about.
(1:02:38) The 12 blind spots of STEM people.
(1:06:49) The challenges faced by the peas in the pod.
(1:08:11) Managing people’s emotions and behaviors.
(1:11:30) Talking about toxic cultures.
(1:13:16) How venture capital companies find partners.
(1:20:19) Discussing the best collection of business books online.
(1:22:30) Where to start your research.
(1:26:01) Becoming a person of your word.
(1:29:11) Understanding leadership and how leaders think.

Notable Quotes

“Things that the Army really did teach me is that even when you are in a position of command, you don't know everything. And I saw so many young officers fail. Because they assumed that having the rank gave them the knowledge.” – Carrie (22:45)
“If you've come from a STEM background, you are taught and you've been drawn into that because of your personality types, you are taught that perfection is everything. What that actually means is that it can lead to procrastination because you are constantly in search of the ideal rather than the good enough, and you put off making decisions because of that.” – Carrie (1:04:17)
“There's always that period of time where you think that the symbol that you have on your collar or on your or on your shoulder entitles you to just tell people what to do. There are rules, but you're not going to make it very long in your space or you're not going to ever get promoted. You're not going to move forward. You’re just not going to be successful in achieving your project objectives, if you don't learn how to lead and don't learn fast.” Dan (23:54)
“Managing people means managing their emotions and behaviors, and that is something that STEM leaders can find very, very challenging and what that means is that they struggle to build functional teams. And linked into that is a communication thing. Understanding how people communicate and how to communicate your particular values and your ethos and the behaviors that you expect to see happen. And so there's a whole quadrant on the wheel, which is about understanding that you can build teams in a better way and they don't have to be dysfunctional.” Carrie (1:08:11)
“Don't beat yourself up, guys. Because to get as far any leader to even survive a year is beating the odds. All you need is the boost to get to the next level. But you can't do that by yourself. So if it's not me, find somebody. Yeah, because everybody needs somebody in their corner.” Carrie (1:31:00)

About Carri Nicholson

Carri Nicholson specializes in helping CEOs address blind spots that many small business leaders face when scaling their businesses. An entrepreneur herself, she's also a former British Army officer with decades of experience dealing with leaders in the military, political, and business arenas. Now, as The Leader Whisperer™, she's turned her deep understanding of management and leadership into programs that help small business owners and CEOs to become big business owners and CEOs.

Resources & Links

Dan Nestle

The Dan Nestle Show: https://nestle.libsyn.com/
Dan Nestle on Twitter: http://twitter.com/dsnestle
Dan Nestle on LinkedIn: https://www.linkedin.com/in/nestle
The Dan Nestle Show on Facebook: https://www.facebook.com/TheDanNestleShow/

Carri Nicholson

LinkedIn: https://www.linkedin.com/in/carrinicholson-leaderwhisperer/
Twitter: https://twitter.com/LeaderWhisper
Website: https://www.carrinicholson.com/
Website: https://theleaderwhisperer.substack.com/

Mentions

Five Dysfunctions of Team Leadership by Patrick Lencioni - https://www.amazon.com/Five-Dysfunctions-Team-Leadership-Fable/dp/0787960756
Principles: Life and Work by Ray Dalio - https://www.amazon.com/Principles-Life-Work-Ray-Dalio/dp/1501124021

Learn more about your ad choices. Visit megaphone.fm/adchoices

101: How Social Media Began with Community with Andrew Shuttleworth

Fri, 17 Mar 2023 13:45:00 -0000

In this week’s episode, Dan reunites with an old friend to talk about online and hybrid social media community building and its challenges of the past, present and future. Joining him today is fellow Japan aficionado, super connector, brand expert, event master, and his friend of more than 20 years, Andrew Shuttleworth. He's currently the Head of Business Development, Japan and Asia Pacific for the Singapore-based innovation platform Agorize. Prior to that, Andrew held leadership roles at tech companies in Japan and Singapore and had his own consulting business in Japan focused on connecting customers, vendors, and people (called Customers Vendors People, naturally). He runs a community called Innovators United and chairs the Sales Leaders Peer Group for EGN in Singapore.

Andrew talks in depth about creating, promoting, and regulating online and hybrid social platforms and networks. He reflects on the challenges faced by Net Tokyo, an organization he co-founded with Dan and other super connectors in Tokyo before social media became so ubiquitous. Prepare to be taken on a guided tour of how people connected at a time when social networking was unheard all the way through to when it finally caught on and changed everything.

This is one episode you don’t want to miss.

In This Episode

(03:32) Welcoming Andrew Shuttleworth to the Dan Nestle Show.
(03:49) Talking about Net Tokyo, a community of communities he and Dan started before “The Facebook”.
(10:51) How the idea of networking was ahead of its time back then.
(13:49) Andrew’s journey from a lad from Northern England to becoming the accidental business nomad.
(19:44) Talking about the idea behind connecting people: to create value.
(25:02) On the move to Singapore and still maintaining ties with Japan.
(27:18) Andrew's role at Apple and how it aided his goal to connect people.
(30:50) Being mindful of creating communities without over-commercializing them.
(36:01) Indicators that show that the community is growing and interacting.
(38:33) Andrew’s take on current platforms when it comes to community creation.
(42:51) Different tools for different generations such as Discord and Slack.
(47:18) How size matters when it comes to building trustful communities.
(50:59) Regulate, populate, and evaluate contributions from communities.
(56:03) On Innovators United being a hybrid community with in-person events.
(1:03:52) Andrew’s advice to marketers today.
(1:03:45) Final remarks from Andrew.

Notable Quotes

“I always had Southeast Asia on my map as kind of a natural next step from Japan, knowing that the economy here is just going to keep growing and growing for decades. There's a lot of similarities to Japan, but there's also a lot to learn and a lot to experience. I mean, one of the reasons I went to Japan was just to have this information in your face every day while you're walking around reading kanji. And the level of challenge in your life is kind of doubled just by being there, especially when you're new and young. And so, I wanted to experience that daily challenge of life again by going to a completely new place.” - Andrew (25:56)
“When other people start introducing other relevant people to the community and talking about it, that's when you know it's really working. And actually, from the business perspective, the awareness when people come to you and say, ‘Hey, actually I want to hear about your product and service,’ that is really nice because like you say, you're not doing it for business purposes, but there has to be some sort of win-win there.” – Andrew (36:01)
“We can just continue to build and build communities and participate in communities. And you know, I think that by being community oriented, you've got. Already a kind of an advantage over a lot of other salespeople, marketers, whatever you want to call yourself at any given time. Look, we aren’t old, but we aren’t getting any younger. So, you know, to prepare ourselves for the future as we live longer and longer and longer, understanding community and the effects that has on people's behavior and just the idea of making relationships and connections and understanding that I think is going to be a massive advantage for you.” Dan (1:02:21)
“My sales team, even though they're in Singapore, are maybe 30 minutes away. But what I've realized is and I think pretty much most people would agree with this, is that there's something totally different about getting together with people in person. I've built relationships, I've hired people. I've mentored people online. But when you get together and you have an in-person conversation, either 1 to 1 or especially in a group, the dynamics and the information exchange transforms. And it's as much as I love technology, you can't replace it, at least not at the moment.” Andrew (57:17)
“I'm sure marketers are looking at this saying, okay, how do I, how do I work with community? My advice would be, assign a little bit of your budget to communities. Communities don't take a lot to fund. Um, but they do require money, right? You require money for a venue requirement, for some refreshments. And I think businesses can play a good part in enabling communities. But you aren't going to get your ROI next month or you're not going to get your ROI this quarter. So, it's up to the marketers to kind of learn how to justify this investment in communities.” Andrew (1:03:52)

About Andrew Shuttleworth

Andrew Shuttleworth is an expert in building communities. For over two decades, Andrew has been in sales, marketing, project management, and event production, overseeing all aspects of creating, populating, regulating, and promoting a community, whether online, in person, or hybrid. He's currently the head of business development, Japan and Asia Pacific for the innovation platform Agorize, based in Singapore. Prior to that, Andrew has been in leadership roles at tech companies in Asia, did a considerable stint at Apple, and had his own consulting business in Japan focused on connecting customers, vendors, and people. He set up and runs a community called Innovators United and chairs the Sales Leaders Peer Group for EGN in Singapore.

Resources & Links

Dan Nestle

The Dan Nestle Show: https://nestle.libsyn.com/
Dan Nestle on Twitter: http://twitter.com/dsnestle
Dan Nestle on LinkedIn: https://www.linkedin.com/in/nestle
The Dan Nestle Show on Facebook: https://www.facebook.com/TheDanNestleShow/

Andrew Shuttleworth

Company: https://get.agorize.com/en/
LinkedIn: https://www.linkedin.com/in/andrewshuttleworth/
Twitter: https://twitter.com/ashuttleworth
Facebook: https://www.facebook.com/shuttleworthandrew
Instagram: https://www.instagram.com/andrewshuttleworth/
YouTube: https://www.youtube.com/@runners.t.v
EGN Sales Leaders Peer Group: https://www.egnpeernetwork.com/peergroup-singapore-sales-leaders

Learn more about your ad choices. Visit megaphone.fm/adchoices

100: How to Become a Customer Champion - A Job to be Done with Ruth Hartt

Mon, 27 Feb 2023 09:00:00 -0000

For this very special milestone, the 100th episode of The Dan Nestle Show, Dan has the great honor to chat with Ruth Hartt, a classically trained opera singer and music educator, now Chief of Staff at the Clayton Christensen Institute (a think tank dedicated to improving the world through Disruptive Innovation) and founder of Culture For Hire, a platform she uses to help arts organizations rethink their purpose and reinvent themselves by understanding their customers.

Drawing examples from the world of music and art, we learn how Ruth is applying Jobs to Be Done theory to become a true customer champion and turn arts marketing on its head. You'll find yourself nodding along with Ruth as she takes us through stories of marketing malpractice, and how a few brave innovators and Jobs to be Done approaches are helping to breathe life into a dying industry.

In This Episode

(01:59) Dan welcomes Ruth to Dan Nestle show.
(03:49) On meeting Ruth as part of the uprising at an anti-conference.
(05:40) Ruth journey as a musician and educator to joining the Clayton Institute.
(06:18) Talking about harassment and pregnancy discrimination.
(09:50) Absorbing, learning, reading, and listening to knowledge coming her way.
(16:01) Explaining Job to Be Done and why people buy.
(26:33) On being a relevant strategist and customer champion.
(38:40) Discussing the epidemic of loneliness and how to tackle it.
(40:17) Dan elaborates on the three-box solution.
(52:15) Job To be Done going beyond just a marketing solution.
(54:58) How can people discover classical music and the arts today.
(59:53) What Dan discovered about classical music.
(1:03:18) How reaction videos can create an impact.
(1:05:33) Ruth shares a book with the audience.

Notable Quotes

“All of a sudden, I am thinking, we have got a marketing problem in the arts world. Because we are not considering the customer at all. In fact, traditional arts marketing ignores the customer, and so does the theory change the game for marketers in the arts world and I sort of set out to figure out what that looks like.” – Ruth (11:33)
“We need to understand the functional need, the emotional context, and the social context in their life that causes them to buy. Sort of in a nutshell, people buy not because of who they are but because of who they want to become. Or because of what they want their life to become or their world to become. The way Clayton Christensen always puts it is they say, people hire things to help them make progress on a circumstance in their life.” – Ruth (16:39)
“There is the value chain architecture; how the business is run and how value gets delivered. There is the value of proposition, and then there is the customer. Those 3 elements if you change any one of those, it’s a non-linear innovation. And that a way you can sort of validate whether or not what you are doing is innovative.” – Dan (42:09)
“The forces of progress. There are forces that are in someone’s circumstance that are pushing him towards a solution. There is a solution that has great things about that is pulling them towards it. But then there are these habits of the past and anxieties about the new solution that are forcing them away and unless the pull towards the new solution outweighs the anxieties and the habits of the past, you are not going to sell whatever it is you are trying to sell.” – Ruth (43:55)
“How do you get people to buy in, right? Some of it is creating this relevant doorway; relevant meaning something that is familiar to them. There are so many Queen fans out there. And for them to see a concert advertised as Queen with full orchestra, that’s a draw! I would be interested in that. I am a Queen fan.” – Ruth (1:01:39)

About Ruth Hartt

Ruth Hartt is a classically trained opera singer and music educator. She spent the last 5 years at the Clayton Christensen Institute for disruptive innovation, where she has been immersed in research and theories of one of the world's legendary business thinkers, learning the power of Jobs to be Done and customer-centricity. Now she has combined her experience in the arts with her expertise in business strategy and launched Culture For Hire, where she helps arts organizations to rethink their purpose and reinvent themselves by understanding their customers and creating relevance for their communities.

Resources & Links

Dan Nestle

The Dan Nestle Show: https://nestle.libsyn.com/
Dan Nestle on Twitter: http://twitter.com/dsnestle
Dan Nestle on LinkedIn: https://www.linkedin.com/in/nestle
The Dan Nestle Show on Facebook: https://www.facebook.com/TheDanNestleShow/

Ruth Hartt

Website: https://www.cultureforhire.com/
LinkedIn: https://www.linkedin.com/in/ruth-hartt/
Twitter: https://twitter.com/ruth_hartt
Facebook: https://www.facebook.com/cultureforhire
Instagram: https://www.instagram.com/cultureforhire/
YouTube: https://www.youtube.com/channel/UCt6qshnsYS1UHPa7H8DuTlA

Mentions

Book: https://www.priyaparker.com/book-art-of-gathering

Learn more about your ad choices. Visit megaphone.fm/adchoices

99: Show Up and Build a Community with Valentina Escobar Gonzalez

Sat, 11 Feb 2023 16:13:00 -0000

In this episode, Dan connects with serial learner, social media trainer, speaker, and founder and owner of Beyond Engagement, Valentina Escobar-Gonzalez. Dan and Valentina sit down to chat about community, the ins and outs of social media, the importance of putting yourself out there and just “showing up,” the keys to authentically connecting with people through social media, and the pros and cons of Web3’s development and advancement.

Valentina Escobar-Gonzalez is a serial learner and expert social media marketer with an unquenchable desire to speak with and engage with people. As a well-known speaker and social media educator, she understands how to combine social media marketing principles with authentic relationship-building to develop true connections and create a purposeful community online. Her years of expertise help her cater to business owners who do not understand how to put humanity in their marketing.

In This Episode

(4:29) How Valentina became dedicated to selfless learning
(13:14) Is there a difference between marketing and PR?
(17:28) The importance of putting yourself out there and staying determined
(28:58) Quantifying the ROI of putting yourself out there
(31:46) How Valentina built and evolved her social media business
(34:40) Social media is a tool to help you truly connect with people
(44:29) Organically collecting connections and building a community as a result
(50:50) Web3’s development is fascinating and terrifying
(1:03:15) What keeps Valentina up at night?
(1:13:34) Final message from Valentina

Notable Quotes

“I started taking notes on everyone and really understanding people because I think you have to be prepared. You have to do research. You [have to] have the tools. There’s no excuse to bond with someone if they have a profile; there is a way to really identify and create a relationship with someone if you take the time to research who they are and what they stand for.” - Valentina (5:35)
“I went up to have him [I met his wife and him] and had him sign my book, and I’m like, “I don’t know who he is. Let’s talk about golf because he’s from Florida, so maybe he’s a golfer.” He was not a golfer, but somehow [we] we took a picture, we stayed in touch, I followed him on Twitter, and I found his address on his website. At one point, I either sent him a thank you card or a Christmas card…You keep in contact with folks…It’s all about putting yourself out there. If I had not taken that step to go get the book signed by Mark and just talk about golf [you know, being an ex-Floridian] and just putting myself out there and just taking the initiative to write him a little hand-written card…You know, that sort of stuff. - Valentina (17:48)
“The idea of going up to somebody who I’ve admired from afar or I’m familiar with their books…you know, you have this kind of image or this feeling that they’re too busy or they’re too famous or whatever to spend any time with you. It took me far [far] too long in my life to get to the point where I was like, “why should I care?” Right? If they don’t wanna talk to me, they’ll just turn around, and they’ll go someplace else, and then, you know, that just means they’re a dick.” - Dan (21:47)
“When I started my business, I only knew one other person who was getting paid in the area to do social media. At the time, not even the agencies had social media. I said to myself, “it’s a way to communicate with your customers. How are you gonna know how to sell to them, how to approach them, how to market to them, if you don’t know what they’re saying?” - Valentina (33:41)
“You don’t really know what you’re gonna get out of a relationship when you first meet someone. You don’t know the ripple effect…how much it’s gonna impact you, your family, [and] your contacts. And I think it’s just the desire to be a connector. I might not be able to help you, but I might direct you to the right person.” - Valentina (46:58)

About Valentina

Valentina Gonzalez is a seasoned marketer, social media strategist, serial learner, speaker, and marketing educator specializing in helping individuals and their businesses build authentic connections with their social media to boost customer relations and create a strong, purposeful community online. She also deeply understands digital content, social media platforms, social listening practices, and digital marketing strategies, with over 10 years of experience in the world of social media. As a co-author of the upcoming book, “The Most Amazing Marketing Book Ever,” she collaborates with over 35 fellow marketers to give you their combined top strategies for 2023 and beyond. She has been featured in multiple podcasts available on her website and has won several prestigious awards throughout her marketing career.

Resources & Links

Dan Nestle

The Dan Nestle Show: https://nestle.libsyn.com/
Dan Nestle on Twitter: http://twitter.com/dsnestle
Dan Nestle on LinkedIn: https://www.linkedin.com/in/nestle
The Dan Nestle Show on Facebook: https://www.facebook.com/TheDanNestleShow/

Valentina Escobar-Gonzalez

Website: https://beyond-engagement.com/
LinkedIn: https://www.linkedin.com/in/equinevalentina/
Facebook: https://www.facebook.com/BeyondEngagement
Twitter: https://twitter.com/EquineValentina
Guest appearances: https://beyond-engagement.com/podcasts/

Learn more about your ad choices. Visit megaphone.fm/adchoices

98: CommTech and the Evolution of Strategic Communications with Brittany Paxman

Fri, 27 Jan 2023 12:00:00 -0000

In this episode, Dan connects with leading thinker and practitioner in the emerging communications technology space and Founder of Point 600, Brittany Paxman. Dan and Brittany sit down to chat about the importance of strategic communications and the ways technology is enhancing that importance and changing the profession. They discuss how communications technology - CommTech - helps communicators and the businesses they serve. The entire conversation is loaded with practical takeaways for anyone interested in this evolving field.

Brittany Paxman dives headfirst into changing the world of communications. She is dedicated to bridging the gap between communications and technology to improve company functions and people's lives within the communications space. Tune in to learn more about the value of improving strategic communications by integrating technology to maximize consumer interactions, marketing, communications, sales, revenue, and other business interactions.

In This Episode

(1:41) Why Dan has been so keen to speak with Brittany
(3:51) Brittany dives into her background and getting into the Comm-Tech space and starting her own firm
(13:03) The “chicken and the egg” situation of integrating technology into communications
(15:40) Why marketers understood the importance of technology integration sooner than communications experts
(22:00) The qualitative vs. quantitative difference for approaching technology between marketing and communications
(28:40) The roles of communications that often go unnoticed
(36:43) The mindset shift needed to embrace modernized communications
(45:44) The value of a communicator as an informed consumer of data
(49:50) The framework for a modernized communicator ecosystem with CommTech
(1:00:20) The evolution of the communications space with technology integration
(1:09:24) Brittany’s and Dan’s suggestions for improving statistical prowess
(1:12:24) Brittany’s final words to Dan and the audience

Notable Quotes

“I really, at my core, believe in the power of communications to be a connector…Communications has such an important role, not just for organizations, but for society because it’s the connector. It’s the persuader, but it’s also the opportunity for that information exchange for knowledge, argumentation to happen between companies and people, and I believe that is incredibly important.” - Brittany (4:30)
“I think alot of communicators are burnt out. It is a field where you can be working 24/7, where we deal with crisis communication, where we deal with some of the most important things a company does and says…I think there is an opportunity for data and technology to make it a more sustainable profession where excellent people can stya in the profession and that we don’t lose the talent to other areas…That’s sort of the other half of the reason I started my company. I wanted to help communicators to not only survive, but thrive.” - Brittany (6:14)
“Relationships are the domain of communications, like real relationships that matter because the other thing about communications - reputation, right? Looking at reputation, [that’s our]...we are stewards of reputation. And as a steward of reputation, that’s where crisis and things come in, we really started looking at how people are talking about us.” - Dan (21:14)
“When I explain what I think communications is to people who are not in this industry at all, I think communications is definitely top of the funnel - beginning of the journey. But comms is also responsible for relationships with everyone who is not a customer.” - Brittany (28:43)
“In my mind, technology, the mindset shift is not that technology is going to do everything for us, but that it’s gonna take the stuff that’s super repeatable that we are wasting mental capacity on and help us with that so that the communicators can spend their time being strategists.” - Brittany (38:57)

About Brittany

Brittany Paxman is a leading expert and thinker in the emerging field of communications technology with her company Point 600. She emphasizes data analysis, process design, and technology consulting for communications to build long-term success. With her decade of experience in digital communications, she developed her principles of Systems-Thinking, Data-Driven, and Technology-Enabled. Armed with these principles, she works tirelessly to provide the framework necessary to help communicators not just survive, but thrive in the modern world.

Resources & Links

Dan Nestle

The Dan Nestle Show: https://nestle.libsyn.com/
Dan Nestle on Twitter: http://twitter.com/dsnestle
Dan Nestle on LinkedIn: https://www.linkedin.com/in/nestle
The Dan Nestle Show on Facebook: https://www.facebook.com/TheDanNestleShow/

Brittany Paxman

Website: https://www.point600.com/
LinkedIn: https://www.linkedin.com/in/brittanylpaxman/
Twitter: https://twitter.com/BrittanyLPaxman

Learn more about your ad choices. Visit megaphone.fm/adchoices

97: Why Web3 and Community Go Together with Brian Piper

Fri, 13 Jan 2023 14:57:00 -0000

In this episode, Dan connects with seasoned content marketer, communicator, search engine optimization (SEO) expert, author, strategist, and Web3 speaker Brian Piper. Dan and Brian sit down to chat about the basics of Web3 and why it’s the next step in the evolution of communication, expression, and innovative ownership. In the process they dig into the idea of community (they're both members of Mark Schaefer's RISE community) and how it has turbocharged their learning.

We learn that Brian is a serial learner. Almost thirty years ago, he jumped into content marketing and SEO and began paving his career path simply because he had a burning interest in the field. As a well-known speaker and Web3 educator, those dedicated beginnings are still with him today, and he remains eager to continue learning and share his findings with others. With his upcoming book (available for preorder), Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, he breaks down storytelling, creation, and connection in this ever-evolving digital world. Tune in to learn more about how Web3 is ushering in a new age of marketing and creativity and helping to develop communities all across the globe.

In This Episode

(5:03) Brian’s introduction to Web3, Search Engine Optimization (SEO), and content strategy
(14:36) The importance of trusting your instincts and skills
(17:00) The evolution of connecting and networking in the professional world
(22:13) How Web3, blockchain, and NFTs are revolutionizing efficiency, transparency, community, and ownership
(30:51) The core elements of Web3 and how the transactions work
(42:04) How to visualize and understand the contractual qualities of an NFT
(50:10) How to control and protect your digital assets and why education on this topic is so important
(58:57) Exploring the metaverse and understanding its impact and potential
(1:10:37) The upcoming co-created book, Brian’s exciting new business ventures, and where to connect with him

Notable Quotes

“You have a unique way because of your life experiences of communicating information that’s completely different than anybody else. And some people are just going to connect with you on that. And I think that’s really the fundamental, beginning point of community.” – Brian (16:28)
“(On NFTs) You can put whatever assets you want, whatever digital property you want to represent yourself in a wallet, and you can share that.” – Brian (26:28)
“But really the coins (tokens) are serving as a kind of, almost as a social lubricant. Somebody does something nice in the community; they get rewarded with some coins (tokens). You want to have somebody help you promote your podcast; ‘I’ll give ya 50 coins (tokens).’ It’s a grand experiment, but that’s the way that brands could also think about using their coins (tokens).” – Dan (35:14)
“Typically the way that most experts define the metaverse – it’s a virtual, 3D, immersive environment that’s persistent, that stays there even if there’s no people in there, where you can have large groups of people come in and interact.” – Brian (1:01:16)
“I really think the future of marketing is community. I see everything moving back from, ‘How big an audience do you have? How many people do you have following you?’ to ‘How connected is your community? How engaged is your community? How loyal and active and incentivized are your people?’” – Brian (1:15:21)

About Brian

Brian Piper is a seasoned marketer, search engine optimization (SEO) expert, author, speaker, strategist, and Web3 educator specializing in helping individuals and their businesses understand blockchain and digital exchange. He also knows digital content, data, and communication well after entering the industry almost thirty years ago. With his upcoming book, Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, he’s sharing the steps to begin optimizing your content to reach a greater audience and level of success.

Resources & Links

Dan Nestle

The Dan Nestle Show: https://nestle.libsyn.com/
Dan Nestle on Twitter: http://twitter.com/dsnestle
Dan Nestle on LinkedIn: https://www.linkedin.com/in/nestle
The Dan Nestle Show on Facebook: https://www.facebook.com/TheDanNestleShow/

Brian Piper

Website: https://www.brianwpiper.com/
LinkedIn: https://www.linkedin.com/in/brianwpiper/
Instagram: https://www.instagram.com/flashpipe/
Twitter: https://twitter.com/brianwpiper/
Facebook: https://www.facebook.com/brianwpiperllc/
Discord: https://discord.com/invite/9evgkWx2Dw
YouTube: https://www.youtube.com/channel/UCVjjnshrgifgPhkiHXegVXQ
Pre-Order Epic Content Marketing: https://www.amazon.com/Epic-Content-Marketing-Second-Different/dp/1264774451/

Learn more about your ad choices. Visit megaphone.fm/adchoices

96: How Intention Makes Long-Lasting Connections with Adrian Sasine

Fri, 30 Dec 2022 15:40:00 -0000

In this episode, Dan connects with one of the leaders of The Connective, a lifelong learner, marketing expert, entrepreneur, and self-proclaimed “business mechanic,” Adrian Sasine. Dan and Adrian discuss intentionality and purpose in the professional sphere.

Adrian considers himself an inventor of sorts, and for good reason. His undeniable drive to create innovative and successful businesses has led him through several marketing endeavors over the years and ultimately led him to the Head of Operations and Marketing role at The Connective. He’s also building a new connection platform called Nolodex, which he hopes will optimize connections by merging affiliate marketing, community management, and FinTech. Listen in to discover how he’s supporting the growth of The Connective and Nolodex and how you can create lasting connections with intention.

In This Episode

(3:02) Adrian shares his journey to The Connective and his philosophy surrounding marketing
(9:04) Why The Connective is a unique networking group
(13:26) How Joe and Adrian built and now run the Atlanta chapter
(16:18) The role revenue plays in the decision-making process
(18:25) Connecting vs. networking and the future of The Connective and Nolodex
(25:18) The need that Nolodex meets and how it merges affiliate marketing, community management, and FinTech
(30:55) Practical implementation of the software in a school or church setting
(33:36) Why this new platform will optimize the efficiency and effectiveness of connections
(37:47) LinkedIn and Discord as competitors
(42:02) The process of referrals on the Nolodex platform
(43:26) How Adrian expects connection to evolve and how COVID influenced the corporate space
(46:06) The difficulty of connecting in a virtual environment
(51:26) Why the digital age can cultivate belonging as well as loneliness
(55:59) Adrian’s hope for The Connective’s growth and community as an educational resource

Notable Quotes

“Networking for most people is about, ‘What’s in it for me? I’m networking with you because I want something.’ And I’ve found that this group [The Connective] – very different.” – Adrian (8:21)
“My personal mantra is push myself hard enough that I will fail. And when I do – and believe me, I have failed more than more people are willing to put themselves in that situation – it’s ‘fall forward.’ That’s my mantra. ‘Fall forward.’ You’re gonna screw up. It’s not all gonna go your way. As long as you learn from it and you take a step forward, great.” – Adrian (18:38)
“The difference between networking and connecting? Connecting is taking it a step forward. ‘How can I help you, getting to know you…’” – Adrian (20:35)
“My idea of what community really is is a baseline of people you are connected with, that kind of meaningful intent, that ‘OK I’m not here just to have a name. I’m here to actually get to know people in a certain way’… There’s some common ground and usually there’s several shared values as well.” – Dan (25:33)
“It’s the relationship first, you know, and the business second, which is really important. But you always know that the business is there. People always ask with interest and intent what’s going on.” – Dan (59:25)

About Adrian

Adrian Sasine is the co-founder of Nolodex and the Head of Operations and Marketing at The Connective. He has over 20 years of experience in marketing and business, and his entrepreneurial drive has fueled more than a few business ventures, which allows him to advise brands, business owners, and executives in company strategy and growth. Alongside his work at The Connective, he’s working on completing a platform called Nolodex, which will support connections across various communities.

Resources & Links

Dan Nestle

The Dan Nestle Show: https://nestle.libsyn.com/
Dan Nestle on Twitter: http://twitter.com/dsnestle
Dan Nestle on LinkedIn: https://www.linkedin.com/in/nestle
The Dan Nestle Show on Facebook: https://www.facebook.com/TheDanNestleShow/

Adrian Sasine

Adrian Sasine on LinkedIn: https://www.linkedin.com/in/asasine
The Connective on LinkedIn: https://www.linkedin.com/company/theconnective
The Connective’s website: https://www.theconnective.me/
Nolodex on LinkedIn: https://www.linkedin.com/company/nolodex

Learn more about your ad choices. Visit megaphone.fm/adchoices

95: How Connections Fuel Customer Experience (CX) with Richard Shapiro

Fri, 16 Dec 2022 00:53:00 -0000

In this episode, Dan connects with a true architect of modern Customer Experience (CX) and a man who can claim more than most to be a relationship innovator, the founder and CEO of The Center for Client Retention (TCFCR), Richard Shapiro.

A former VP of Customer Satisfaction and Client Retention at ADP, Rich joins Dan to discuss his passion for developing relationships, the way his early experiences in retail with his father played a role in the trajectory of his life and career, and how he’s acted as a trailblazer in the industry for customer experience. Rich has pioneered a unique path for businesses to maximize growth and revenue potential by returning to the fundamental truth of the customer experience – that customers are people first and customers second.

Today, Dan and Rich discuss Rich’s people-first approach to customer service, how his time at ADP influenced his ideas for shifting how businesses can enrich the customer experience, the ins and outs of his book, The Endangered Customer: 8 Steps to Guarantee Repeat Business, and how the lessons from his book are applicable to all forms of relationships.

Notable Quotes

“The strongest bond in any relationship or business is between two people. Whether you have an e-commerce business or have a brick-and-mortar store or a medical practice – it’s all about the 1:1 relationships. People like to feel like somebody else really cares about them, and you can’t really care about someone unless you get to know them.” (1:01:29)

In This Episode

(02:50) Richard’s story - from his father’s partner to trailblazing a new approach to the customer experience
(06:38) Human connection in the corporate world
(13:15) The evolution of the customer experience throughout the decades
(19:32) Meaningful relationships are a pillar of the customer experience
(26:24) The levels of customer service using a people-first approach
(30:05) Richard breaks down his 8-step process for building brand loyalty
(36:07) Using the invite to return instead of saying no to the customer.
(39:48) Treating customers like people even in frustrating situations to build trust
(43:20) The 8 steps are all about relationships
(51:01) Richard’s personal growth in building relationships using his 8-step process
(55:20) Genuine curiosity and sincerity are a necessity for building relationships
(58:45) The key to customer service: people are people, not transactions

About Richard

Richard Shapiro is the Founder and President of The Center For Client Retention (TCFCR). He is an author and mentor with expertise in brand loyalty, customer experience, and customer retention. His upbringing, paired with his time in the corporate world, shaped Richard’s ideas for how powerful the customer experience is for improving customer retention. Richard believes by taking a people-first customer–second approach, customers will enter your business as a stranger but leave as a friend, eager to return. Richard is a renowned author of books such as “The Endangered Customer: 8 Steps to Guarantee Repeat Business” and “The Welcomer Edge: Unlocking the Secrets to Repeat Business.” Richard enjoys making new friends, mentoring others, and doing architectural tours.

Resources & Links

Dan Nestle

Dan on LinkedIn: https://www.linkedin.com/in/nestle
Dan on Twitter: http://twitter.com/dsnestle
The Dan Nestle Show on Facebook: https://www.facebook.com/TheDanNestleShow/

The Dan Nestle Show

Richard Shapiro

Richard on LinkedIn: https://www.linkedin.com/in/richardrshapiro/?locale=es_ES
Richard on Twitter: https://twitter.com/RichardRShapiro
The Center for Client Retention: https://www.tcfcr.com/
The Endangered Customer on Amazon.com: https://www.amazon.com/Endangered-Customer-Guarantee-Repeat-Business/dp/099800300X

Learn more about your ad choices. Visit megaphone.fm/adchoices

94: Why Culture is at the Center of Business with Desh Urs

Wed, 23 Nov 2022 16:08:00 -0000

In this episode, Dan connects with business builder, data scientist, tech industry leader, and iBridge LLC co-founder and CEO Desh Urs to dive into leadership, data transformation, company culture, and the internet’s influence on understanding and utilizing data. After spending decades in the data science field, Desh saw how his clients struggled with the huge gaps in data quality and analysis, and together with his wife founded iBridge to solve that problem. Now, over 15 years later, Desh talks about the winding road he took to build a successful global business and grow into the leader he is today. He and Dan dig into the importance of building a corporate culture rooted in empathy and awareness, and Desh reveals some unique leadership development tactics he's using to grow his people and his business. In this wide-ranging conversation, Desh offers his insight into the state of data science, company-wide accountability, leadership, family, the meaning of connections, and much more.

In This Episode

(1:11) Introduction to Desh Urs
(3:21) Navigating the last few years
(5:14) Desh’s beginning and journey through data
(11:37) The internet’s influence on business, opinion, and data
(19:04) The role of curiosity and a learning mindset
(24:41) Where Dan and Desh were on 9/11
(29:06) Beginning iBridge, finding success, and the impact on personal life
(43:56) Family culture and the human-to-human connection
(49:02) Leading with empathy and leadership development at iBridge
(59:27) iBridge’s mission and digital transformation as a whole
(1:11:39) The pace of acceleration

Notable Quotes

“We all know how to ask questions, but the art of asking the right question is sort of few and far between. And when you think about when you’re trying to collect information, either anonymously or for a purpose… the questions that you ask can lead to information gathering or can lead to assessments…” – Desh (7:48)
“That is what I think we miss as we get older – that amazement, that feeling of “My God! Do I really know this?” As opposed to, “I know this, and this is how this is.” And that’s the world of data.” – Desh (17:48)
“The word we use – “customer, customer, customer” – is another human being just like you.” – Desh (47:02)
“It is hard work to do this, but it’s extremely fun work. And there is such pleasure in helping people understand there is a bigger purpose to all this… I’m the guy that’s spreading the joy, so if you’re not happy, I have failed.” – Desh (1:15:15)

Resources & Links

Dan Nestle

Desh Urs

Learn more about your ad choices. Visit megaphone.fm/adchoices

93: How Email Helps Brands Be More Human with Christina Hagopian

Sat, 12 Nov 2022 16:57:00 -0000

In this episode, Dan connects with creative director, entrepreneur, designer, and founder of Hagopian Ink, Christina Hagopian. With about two decades of experience in advertising and marketing, Christina is a well-versed strategist who built her own agency with collaboration and innovation at the forefront of her mind. As Dan and Christina discuss her journey to building her own company after beginning as a designer in the industry, they consider the future of email strategy, how effective other channels of communication are in the realm of marketing, the significance of building your team, and how you can stay up-to-date on new trends.

In This Episode

(03:00) Christina’s journey to where she is today
(7:28) True confidence and collaboration in the industry
(11:29) Christina’s beginning as a designer
(12:28) The evolution and development of multi-channel marketing
(15:35) How consumer behavior is changing the way marketers produce content
(18:55) Christina’s approach to staying up-to-date in her field
(21:42) “Design is at the center of everything.”
(24:23) The Social Life of Brands
(29:23) Why email is still the preferred channel of communication
(37:36) Engagement in your email lists
(40:32) Why Christina doesn’t agree with cold email outreach
(42:22) “I really want to have an intro where someone knows you and you feel a connection.” – The role of LinkedIn in this industry
(43:28) Christina and Dan’s thoughts on email list buying, building, and generation
(48:17) Co-branding and influencer strategy
(50:20) “Have some channels supplanted certain functions of email?”
(59:35) The future of email marketing
(1:02:28) How Gen Z and Gen Alpha may influence email strategy
(1:06:50) Where to find Christina Hagopian

Notable Quotes

“I realized very quickly that clients aren’t just hiring designers; they’re hiring teams.” – Christina (6:01)
“I still believe in multi-channel marketing, and they just are different channels now.” – Christina (12:28)
“When you’re at that mastermind level, you can’t only be in a silo. You have to reach out to other experts in your field. I hire strategists that know more than me…” – Christina (19:49)
“Design is synonymous with experience.” – Dan (22:22)
“We live in our inbox. It’s where we live.” – Christina (29:32)
“You’re introducing a known entity to an unknown entity. And that’s why that works and that’s why that whole social side has taken off because that’s really what co-branding is, right? You’re trying to find like-minded brands that are already established…” – Christina (48:32)
“Giving the people on your list homage and gratitude and help them in some way. Serve them, so that they grow to be a part of your community… That’s a successful, long-term nurturing approach.” – Dan (49:41)
“When you’re trying to create a branded message with images and with rich content, there is no other channel that’s doing it well. There’s no other channel that does it the way that email does.” – Christina (51:24)

Resources & Links

The Dan Nestle Show

Christina Hagopian

Mentioned

The Social Life of Brands by Matthew Egol, Mary Beth Mceuen, and Emily Falk
Make It, Don’t Fake It by Sabrina Horn
A Perfect Mess by Erc Abrahamson

Learn more about your ad choices. Visit megaphone.fm/adchoices

92: Being a Connection Champion is Good for Business with Karena Bell

Fri, 28 Oct 2022 00:13:00 -0000

In this episode, Dan connects with IT project manager-turned-entrepreneur, Chief Connector of the Charleston chapter of The Connective, and CEO of Turtle Bay Payment Solutions, Karena Bell. Dan and Karena discuss how her journey through a male-dominated field led her to understand the significance of shifting your mindset to realize your potential and see potential in others—and how that helped her refine the art of building connections. They dive into the distinction between networking and connecting, how your approach to connections impacts your business and helps you become a better leader, and how true connection can lay the foundation for real success.

In This Episode

(2:23) – Karena begins speaking about her journey to becoming a CEO
(4:15) – Even as an employee, she viewed herself as a business owner
(5:13) - Discusses how complex situations can become valuable growth opportunities
(9:18) – The concept of mindset is introduced
(10:31) – The importance of mentors
(11:58) – Realizing that she had no limits
(19:35) – Do not bring emotion to the office
(31:31) – Destinations can be limiting
(40:35) -The difference between networking and connecting
(47:00) – The importance of showing interest in others
(53:00) – Business and relationships

Notable Quotes

“Good networks yield good people.” (1:25) - Dan
“I want you to develop a mindset that has no limits, and you get used to asking for forgiveness rather than permission.” (15:35) - Karena
“If it's average or mediocre, it’s really boring to me.” (16:38) - Karena
“There’s a response and a reaction. A reaction is anchored in emotion. A response is anchored in logic.” (20:02) - Karena
“They say ‘it’s lonely at the top’... The reason it’s lonely at the top is because you don’t have people that you trust around you.” (26:36) - Karena
“We’re all developers.” (28:33) - Karena
“It is the journey that gets me excited because what motivates me is, ‘what is your potential?’ Do you know the answer to that question?” (31:34) - Karena
“My own potential is only limited by my limiting beliefs.” (32:30) - Dan
“We’re all like onions. We all have different layers that we allow people to see. (43:50) - Karena
“There is no one that I cannot find something interesting about to ask a simple question.” (45:50) - Karena
“The blessings in my life are meant to benefit others.” (55:01) - Karena
“I believe collaboration is the new currency.” (1:01:10) - Karena
“Change the word ‘failure’ in your vocabulary to ‘feedback’.” (1:05:56) - Karena

Resources & Links

Dan Nestle

Karena Bell

Mentioned: Mindset: The New Psychology of Success by Carol Dweck

Learn more about your ad choices. Visit megaphone.fm/adchoices

91: When A Lifelong Connector Becomes a Recruiter with Melissa Latham

Wed, 12 Oct 2022 19:21:00 -0000

In this episode, Dan connects with retail management expert, c-suite mentor, and founder of Global Recruiters of Lowcountry, Melissa Latham. Spending over three decades in retail, Melissa has seen and done everything from being a sales associate to becoming the retail vice president for Fortune 500 company Jockey International. She attributes her career success widely to the people she has hired and the teams she has built along the way. Ultimately her experiences with relationships and building connections inspired her to pivot into an all-new territory–recruitment. And what a fertile ground it turned out to be. With the Great Resignation and other disruptions caused by the pandemic, Melissa saw an opportune time to tap the global talent pool. She and Dan talk about how the corporate landscape is changing with the rise of remote work, spotting an opportunity and going after it, sticking to your core values, and adapting to an evolving market.

In this episode

4:08 - Melissa's career journey
4:36 - Why recruitment?
11:06 - Collection vs. connection
28:25 - Using LinkedIn effectively
39:00 - Melissa on the evolving talent market
45:36 - Going remote
58:00 - Anticipating growth
1:02:30 - Creating impact by connecting

Notable Quotes

"I think the network is a huge collection of people that you have some type of connectivity but its not deep, but you know you can reach out to them." - Melissa (09.12)
"Be more interested than interesting" - Melissa (28.53)
“Just jump in and make it happen. And all those things that you seem to be worried about? You find a way to overcome them.” - Melissa (7.33)

Resources and links

The Dan Nestle Show

Melissa Latham

Learn more about your ad choices. Visit megaphone.fm/adchoices

090: Forging Meaning and Finding Purpose with James Benton

Wed, 28 Sep 2022 01:30:00 -0000

In the episode, Dan connects with US Army veteran, logistics expert, and creator of Meaning Forge, Jim Benton. As the name suggests, Jim is deeply concerned about meaning – and he’s on a mission to help others use their experiences to forge meaning in their own lives. He’s developed an interview framework based on mythological symbols that helps his subjects uncover their purpose and envision their legacy. Dan and Jim talk about how the Forge came about and much more as they serve up a conversation rich in meaning, purpose, and a fair share of symbols. Jim’s perspective is one you won’t want to miss.

In This Episode

(3:10) James talks about his journey
(12:36) The turning point in his life
(14:35) Key lesson he learned
(19:46) What are the six hard leadership lessons?
(26:15) "I failed in this relationship."
(33:49) How James helped people find their meaning with Forge
(48:07) Difference between meaning and purpose
(55:10) Lessons James learned from his previous interviews

Notable Quotes

"Leaders make leaders because it's a developmental process. Leaders have to spot talent in other leaders and in that raw state start to cultivate, create space for those people to lead." - James (24.22)
"Life is not about destination ladies and gentlemen, it's about the journey; unfortunately, or fortunately!" - James (30.54)
“Having some grace and self forgiveness. So you're gonna make it, gonna make mistakes. Make a decision. See what happens!” - James (24.08)
“Let's talk subordinates. You own that relationship. Like you own their failures, you own their successes. And of course when they succeed, you have to defer. Like when you own it, you have to give it to them.” - James (25.41)

Resources & Links

Six Hard Leadership Lessons from an Army Captain (linkedin.com)
Looking In - Author Traci Philips
Lincoln on Leadership - Book by Donald T. Phillips

James Benton

The Dan Nestle Show

Shout Outs to Traci Philips, Lou Everett & Sherri McManus

Learn more about your ad choices. Visit megaphone.fm/adchoices

089: Integrity in the Face of Intimidation with Lisa Bowman

Wed, 14 Sep 2022 20:32:37 -0000

In this episode, Dan connects with award-winning marketer, public speaker and chair of the American Marketing Association’s ethics committee, Lisa Bowman. In 2020, Lisa’s tenure as United Way’s Chief Marketing Officer ended after she endured years of retaliation for reporting a fellow executive for sexual harassment. Her bestselling memoir, “Harasshole: A Cautionary Tale of My Time at ‘America’s Favorite Charity,’” chronicles her experience.

Today, Dan and Lisa talk about the marketing challenges she faced as CMO at United Way, how the company repeatedly chose to shelter the “harasshole” despite complaints from multiple women, the retaliation she experienced for reporting him, and her path forward as an advocate and public speaker. And of course they also talk about marketing, leadership, ethics, purpose, and more.

In This Episode

(04:11) Lisa’s background, and the path that led her to (and from) “America’s favorite charity,” United Way
(10:40) What drove Lisa to accept the job offer “that fell out of the sky”
(13:51) The scope of Lisa’s role as United Way’s de facto CMO
(18:23) The massive marketing challenge of building back brand equity
(35:33) The “harasshole”
(40:05) “From minute one, he began harassing me.”
(45:52) What does harassment really mean?
(52:11) Retaliation
(58:49) “I don’t need you anymore” – Lisa’s firing
(1:08:45) The aftermath
(1:13:30) Lisa’s path forward

Notable Quotes

“What does this mean? I've just had two men tell me that I'm intimidating. And yet I don't have power over either of these men. One is my boss. One is a candidate I'm interviewing. Like, like what is intimidating about me? I think there was something about me that made them uncomfortable. But then you question and go, ‘Is that my problem? Or is that their problem?’ And I've come to the conclusion – it's their problem. Not mine.” – Lisa (40:00)

“I went back to HR this time on behalf of myself. And from that minute, I had a target on my back. A few weeks later in a conversation with my boss, the CEO, the harasser's name came up in a business context. And I said, you know, ‘Are you aware of the fact that I've had to go to HR about him twice in the past couple weeks?’ And his response was, ‘Yeah, I heard about that. You know, you just need to learn to get along with him.’” – Lisa (49:37)
“There are thousands of women that deal with this every single day. If it could happen to me as a C-level female, you know, what happens at lower levels? You know, what happens to women that don't know what to do, don't know how to fight back? There were things that I didn't know that I learned in the process. I feel an obligation to pay it forward and just share my experience.” – Lisa (1:14:57)

Learn more about your ad choices. Visit megaphone.fm/adchoices

088: Conversation Can Repair Your Elevator Pitch with Mike Verret

Wed, 31 Aug 2022 14:18:48 -0000

In this episode, Dan connects with marketing veteran, branding pro and official elevator pitch repairman Mike Verret. In Mike’s nearly three-decade career, he’s done everything from client service to product strategy to global brand management at Hasbro. The red thread that connected them all, though, was his unique ability to relate to an audience on their terms – and now, through his own marketing strategy company Verret and Associates, Mike teaches other entrepreneurs how to do the same.

Today, Dan and Mike discuss how meaningful connection happens, the value of understanding your audience’s perspective of your business, the power of storytelling in selling, and more.

In This Episode

(02:55) Mike’s background, and the genesis of Verret and Associates
(11:46) Adapting to cultural differences in business
(18:00) Mike’s “empathetic trigger” as the secret to his interpersonal communication prowess
(29:15) “Connection is about getting to a conversation.”
(37:40) How does connection happen in a meaningful way?
(42:57) The plumber example: connecting to a prospect’s need state via storytelling
(47:35) The power of the “I help” statement
(50:28) The key to an impactful elevator pitch
(1:05:15) The value of connecting with the audience from their perspective, not yours

Notable Quotes

“What enabled [my success] was my understanding of an audience. And that's what I saw as the red thread that ran through my career. What I was best at was relating an idea to an audience on their terms. And that became exactly how I thought about everything. How do you take what you do – say, as a business – and translate that into something that your audience is going to find the meaning in? And that's what I always looked at.” – Mike (15:18)
“When you're talking about your business to your audience, the reality is you think a hundred percent about what you do and what you focus on. The audience cares about five percent. I don't care if it's an internal pitch to the C-suite about a new piece of software that's been developed or it's a sales pitch to someone or it's your LinkedIn profile. The challenge is always finding the right 5% to get your audience's attention, keep it, bring them through in the right order and get them to a decision point. It’s really hard to do when you know everything.” – Mike (34:14)

Resources & Links

The Dan Nestle Show

Mike Verret

Mentioned

“Conversations That Connect” by Brooke Sellas

Learn more about your ad choices. Visit megaphone.fm/adchoices

087: Mindset is a Muscle with Luke Harlan

Wed, 17 Aug 2022 15:09:28 -0000

In this episode, Dan connects with transformational coach and mindset master Luke Harlan. A former marketing executive, it took Luke a long time to give himself permission to be happy and successful. His journey towards self-transformation started with reclaiming his health and continues today as he helps others live the lives of their dreams through Mindset Freedom Coaching.

Today, Luke and Dan talk about mindset as a muscle, the connection between mental wellness and physical wellness, the importance of rediscovering our childhood mentality and more.

In This Episode

(02:21) From marketing exec to transformational coach
(05:41) The warning signs that something needed to change
(12:00) Luke’s epiphany
(17:21) Give yourself permission to do things differently
(19:35) The 5 distinct mindset shifts to get to freedom
(25:47) “You are enough.”
(27:19) Why mindset is a muscle that needs constant exercise
(30:45) Three questions you need to ask yourself on the journey to transformation
(36:06) The connection between mental wellness and physical wellness
(40:04) “I did this to myself”: Luke’s marrow donation, and how he realized he needed to get healthy
(49:32) The limited mindset problem
(56:22) Rediscovering our childhood mentality
(1:00:43) The virtue of saving the people swimming towards you
(1:07:01) Luke’s final words of advice

Notable Quotes

“It was just a mouse on the wheel type thing. I was tired of just doing the services. And that's when I fell in love with helping people within the business. And then that's when I went through that kind of matriculation of, okay, what are the habits and characteristics of the people who are hitting home runs and being successful and what are the behaviors of the people who are getting in their own way? And unfortunately, I felt like, oh, wow, I was part of the group that was getting in their own way. And I said, well, how can I help my clients? How can I help myself become better? Because I had that epiphany, that epiphany was like, dammit, if I'm not a hundred percent, I can't give a hundred percent. If my cup's empty, how do I pour into other people?” – Luke (06:43)
“You right now in your current state, you're more than enough. You have the absolute capacity to change your life and it starts with you. It's a decision you get to make. A lot of times I've been there where you feel helpless, you feel like you're not enough. You feel like kinda life's against you. And if you can just switch to one little paradigm shift that I learned …if you grow through what you go through, develop that thicker skin, tenacity, skill up in your resilience, you're gonna tackle the next thing stronger, more confident, with more belief in yourself.” – Luke (1:07:01)

Resources & Links

The Dan Nestle Show

Luke Harlan

https://www.lukeharlancoaching.com/
https://www.linkedin.com/in/lukeharlan
https://www.facebook.com/lukeharlancoaching
https://www.instagram.com/lukeharlancoaching/
https://www.youtube.com/c/LukeHarlan

Learn more about your ad choices. Visit megaphone.fm/adchoices

086: Taking Storytelling to New Levels with Adam Hertzog

Mon, 01 Aug 2022 03:30:45 -0000

In this episode, Dan connects with storyteller, media insider, creative entrepreneur, and fellow Penn Quaker, Adam Hertzog. A cable TV sports and entertainment trailblazer whose career began as a production assistant at ESPN in the 90s and led to nearly three decades of writing, production, and executive leadership at The History Channel, HBO, ESPN (again), NBC, and The Golf Channel, Adam is now President, Executive Producer, and co-founder of video and content production firm toldright, where he's breaking traditional broadcast business models and trailblazing yet again. He and Dan talk about the evolution of video and corporate storytelling, and go into depth about the foundational skill that trumps everything else: writing.

Learn more about your ad choices. Visit megaphone.fm/adchoices

085: Less Marketing, More Conversations with Brooke Sellas

Wed, 13 Jul 2022 13:44:28 -0000

In this episode, Dan connects with social media marketing leader, speaker, entrepreneur, advocate, customer service guru, and author, Brooke Sellas, to dig into the power of conversation for marketers and brands alike. As the founder and CEO of B Squared Media, Brooke is at the forefront of harnessing social media to transform customer service - and she's learned that it's conversations, not campaigns, that build successful businesses. She and Dan have a very entertaining, and meta, conversation about conversations, and they discuss Brooke's new book, Conversations that Connect: How to Connect, Converse, and Convert Through Social Media Listening an Social-Led Customer Care. This is one episode you won't want to miss.

Learn more about your ad choices. Visit megaphone.fm/adchoices

084: Lifelong Learning and the Relationship Mindset with Jon Keel

Thu, 30 Jun 2022 10:00:11 -0000

In this episode, Dan connects with a man who is the epitome of lifelong learning and reinvention. A one-time CEO who admits that despite great career success, he misplaced his integrity many years ago, Jon Keel rediscovered what matters in life and set out on a journey of discovery and reinvention - which ultimately led him to LinkedIn. Now as Founder and CEO of Improved Results LLC, he helps others understand the power and importance of relationships and how to use LinkedIn the right way. He may call himself The Old Dog with New Tricks, but there are no tricks in Jon's repertoire - only solid advice and methodologies based on the single idea that relationships matter far more than transactions do. He and Dan discuss all of this and more, sharing some key LinkedIn strategies along the way.

Learn more about your ad choices. Visit megaphone.fm/adchoices

083: Self-Discovery Doesn't Come in a Package with Brad Levin

Tue, 14 Jun 2022 12:00:36 -0000

In this episode, Dan sits down with sales expert, entrepreneur, packaging innovator, and now Chief Connector of the Long Island chapter of The Connective, Brad Levin. You might think the conversation would revolve around packaging, but--spoiler alert--it doesn't. While they do talk about some of Brad's packaging experiences, Brad's journey of self-discovery leads them along a different path. One that focuses more on reinvention, self-awareness, creativity, and more.

Learn more about your ad choices. Visit megaphone.fm/adchoices

082: Depth Over Volume: Succeeding on LinkedIn with Richard Moore

Tue, 31 May 2022 10:00:25 -0000

In this episode, Dan connects with UK-based entrepreneur, speaker, educator, trainer, and LinkedIn expert Richard Moore. As the founder of the LinkedIn Client Accelerator and head of growth for Entrepreneur Business Live, Richard has helped hundreds of consultants, possibly thousands, to get clients on LinkedIn. And he does it without automation or any of the tactics so many of us despise--in other words, the right way. He and Dan discuss the “platform abuse” that seems to be rampant on LinkedIn, and what salespeople and marketers should be doing to reject this behavior and use the platform properly. As often happens on the show, we learn that it’s all about relationships, putting the work in, avoiding shortcuts, and having the right mindset.

Learn more about your ad choices. Visit megaphone.fm/adchoices

081: Reinvention Mindset with Dr. Nadya Zhexembayeva

Tue, 17 May 2022 10:00:44 -0000

In this episode, Dan can barely contain his excitement as he connects with author, educator, entrepreneur, TED talker, and reinvention guru Dr. Nadya Zhexembayeva. As the author of The Chief Reinvention Officer Handbook and founder of The Reinvention Academy, Nadya has devoted her professional life to gaining a deeper understanding of the art and science of reinvention. Now she helps leaders and their companies predict, accept, embrace, and incorporate change to thrive in chaos. She and Dan discuss how Nadya became the Queen of Reinvention, uncovering her own incredible story of resilience and reinvention that set her on her path to success.

Learn more about your ad choices. Visit megaphone.fm/adchoices

080: The Thrive Architect with Dr. Susan Lovelle

Tue, 03 May 2022 10:00:24 -0000

In this episode, Dan connects with physician, lifestyle medicine practitioner, and wellness expert, the Thrive Architect, Dr. Susan Lovelle. A former ballerina at the Dance Theatre of Harlem, Dr. Susan left ballet for Columbia med school and became a plastic surgeon. Going from one high-pressure, high-stress role to another led her to great success, but years later nearly killed her - an experience that led her to lifestyle medicine. Now, as founder and CEO of Premiere Wellness, Dr. Susan helps busy, over-extended professionals to flourish by mastering their weight, energy, and hormones. She and Dan talk about her amazing journey, and she drops some insights to help any of us achieve a more balanced, healthy life.

Learn more about your ad choices. Visit megaphone.fm/adchoices

079: Make It Don't Fake It with Sabrina Horn

Tue, 19 Apr 2022 10:00:00 -0000

In this episode, Dan has the privilege of connecting with award-winning CEO, leader, business builder, PR industry innovator and now best-selling author, Sabrina Horn. One of the youngest CEOs of her time and certainly a trailblazer for women in tech, Sabrina founded Horn Group at age 29 and rapidly grew the firm into one of Silicon Valley's leading communications agencies. In her bestselling book, Make It, Don't Fake It: Leading with Authenticity for Real Business Success, she shares the lessons she learned over her 25+ years as a CEO, starting with a hard-earned truth: faking it ruins reputations and, if it escalates, can ruin lives. She and Dan dig into the book and have a great conversation about faking it and other bad advice they've both followed from time to time. Sabrina shares workable, actionable advice for being an ethical, honest, resilient leader.

Learn more about your ad choices. Visit megaphone.fm/adchoices

078: Fixing Brokenness to Build Purpose with Michael Lang

Tue, 05 Apr 2022 10:00:38 -0000

In this episode, Dan connects with investor, turnaround expert, entrepreneur, and healthcare leader, Michael Lang. Mike built a successful career in healthcare by turning around struggling business units for companies like GE and McKesson. Now as founder and CEO of Nursecare.ai, Mike traded profit for purpose and is on a mission to fix the brokenness within our healthcare system. He and Dan go deep into leadership, purpose, and Mike's own recovery journey, fixing his own life and finding what matters.

Learn more about your ad choices. Visit megaphone.fm/adchoices

077: Why You Need a Career Toolkit with Mark Herschberg

Fri, 25 Mar 2022 10:00:41 -0000

In this episode, Dan connects with MIT-educated CTO, educator, cybersecurity expert, and author Mark Herschberg to discuss how to achieve career success. They dig into Mark's terrific book, The Career Toolkit: Essential Skills for Success That No One Taught You, and share insightful and practical advice you can implement immediately. From networking to communication to ethics, they cover skills you need to manage, and advance, your career.

Learn more about your ad choices. Visit megaphone.fm/adchoices

076: The Creator is a Learner with Henry Schneider

Tue, 15 Mar 2022 15:35:28 -0000

In this episode, Dan connects with video producer, marketer, entrepreneur, and all-around creative soul Henry Schneider. Henry runs his own video production outfit, Open Window Production, and it turns out it's an apt name: by following the metaphorical windows that have opened to him, he's built a solid client base and has developed his own virtual event platform, The Virtual Event Center. He's a constant learner, and he and Dan talk about how that has positioned him at the intersection of creativity, business, and community - a formidable combination that has helped him adapt to, and lead, change.

Learn more about your ad choices. Visit megaphone.fm/adchoices

075: Be a Curiosity Magnet with Lee Kim

Tue, 22 Feb 2022 11:00:52 -0000

In this episode, Dan connects with human-centered problem solver, design thinker, LEGO Serious Play facilitator and creator of the Wearable Tracy pipe cleaner headdress, Lee Kim. Lee has designed and worn intricate hats or crowns made of pipe cleaners every day for years - she was even the subject of a New Yorker documentary because of it - and she and Dan discuss why and how this all came about. Lee's fascinating journey and her experiment in headwear have led her to become a magnet for curiosity and human connections. She's a living example of "Be curious, not judgmental" and a true source of joy.

Learn more about your ad choices. Visit megaphone.fm/adchoices

074: Defeat the Nonsense with Rob Turley

Thu, 10 Feb 2022 11:00:20 -0000

In this episode, Dan talks with Rob Turley, co-CEO of White Rabbit Intel, and a man on a very humble mission: to democratize advanced artificial intelligence. Why? Because it's time to end the nonsense caused by poor, irrelevant targeting and misdirected automation. Rob takes Dan down the rabbit hole of hyper-targeting in sales and marketing - particularly on social media. They discuss the generally awful state of affairs today with AI, but how AI is the key to solving those problems--and in the process creating meaningful connections. It's a deep conversation, especially for anyone ready to geek out on AI in marketing.

Learn more about your ad choices. Visit megaphone.fm/adchoices

073: Relationships Make Business Better with Niki Fielding

Mon, 17 Jan 2022 22:09:54 -0000

In this episode, Dan sits down with one of his heroes, a digital marketing expert, entrepreneur, prolific connector and builder of trust, the CEO of Digital Brand Expressions, Niki Fielding. Dan and Niki reflect on how relationships drive, well, pretty much everything. Niki talks about how, with relationships at the core of her business, she's been able to reinvent her company, hire incredible people, and help her clients to thrive. Niki pulls on some common threads - honesty, trust, authenticity - and teaches us about how she's taken the Japanese concept of omotenashi to heart.

Learn more about your ad choices. Visit megaphone.fm/adchoices

072: Why Marketing Matters with Lauren Fast

Thu, 06 Jan 2022 22:56:08 -0000

In this episode, Dan connects with digital marketer, social media strategist, public speaker, storyteller, and content expert Lauren Fast, co-founder of Fast Bryant Consulting and brand strategist for Atomic Revenue. Together they explore Lauren's pioneering journey from teacher to beauty icon to empowered female business owner, and how she became a leading voice in marketing along the way. From the impermanence of rugs to chipped teacups, they cover a lot of ground exploring why marketing matters.

Learn more about your ad choices. Visit megaphone.fm/adchoices

071: Fearless Pursuit of Imperfection with Ada Bowman

Tue, 14 Dec 2021 22:42:36 -0000

In this episode, Dan explores the origins of his podcasting adventure with one of the people who pushed him over the edge and into the air, the relentless Adriana "Ada" Bowman. As an entrepreneur, artist, speaker, and CEO of AB+ Production, Ada does not have the word "can't" in her vocabulary but sure knows how to say "why not?" A chance encounter with her at Social Media Marketing World 2019 led to Dan meeting Cliff Ravenscraft, and the rest as they say is history. Dan and Ada talk about SMMW, marketing, being an activator, the future of social media, Gary Vee and more in this packed (and occasionally off the rails) conversation.

Learn more about your ad choices. Visit megaphone.fm/adchoices

070: Improvising Through Change with Avish Parashar

Tue, 30 Nov 2021 20:35:35 -0000

In this episode, Dan reconnects with keynote speaker, TED talker, corporate trainer, and improv podcaster Avish Parashar to stroll down memory lane and explore the benefits of an "Improv Mindset." The author of Improvise to Success and Say "Yes And!", Avish has spent decades sharing improv with business audiences as a way to discover creativity and bring about a "flow state." He and Dan dig into how improv can help us pivot, reinvent, or simply deal with change and uncertainty by teaching us how to fail with flair. We also learn about Avish's new improv podcast, In A World of Improvised Movie Homages, which really is as innovative and entertaining as it sounds.

Learn more about your ad choices. Visit megaphone.fm/adchoices

069: Conversations are Creation with Mary Kathryn Johnson

Mon, 15 Nov 2021 23:02:38 -0000

In this episode, Dan has a conversation about creating conversations (and much more) with the CEO and Founder of Messenger Funnels and Conversational Educator at Bot Academy, the indomitable Mary Kathryn "MK" Johnson. MK and Dan get a little bit geeky about marketing, conversions, and yes, conversations. Because as MK will tell you, marketing is about conversations - but some conversations can be automated. Learn how to properly harness chatbots and other ways to cause marketing mischief in this fun, and funny, conversation.

Learn more about your ad choices. Visit megaphone.fm/adchoices

068: Life and Work Lessons from a LEGO Duck with Brandon Wetzstein

Thu, 04 Nov 2021 18:48:55 -0000

In this episode, Dan sits down with communication strategist, creativity and innovation specialist, organizational development trainer, and professional metaphor constructor, Brandon Wetzstein. As founder and Principal of IN8 Create, Brandon brings the magic of LEGO bricks to teams and individuals to help them be better leaders and listeners. He and Dan dig into LEGO Serious Play, design thinking, and the power of visual metaphors - constructed with LEGO bricks, of course - to unblock and unlock potential.

Learn more about your ad choices. Visit megaphone.fm/adchoices

067: Story without Structure is Just Words with Park Howell

Fri, 22 Oct 2021 14:32:13 -0000

In this episode, Dan connects with the world's most industrious storyteller, Park Howell. As a teacher, author, entrepreneur, co-author (with Dr. Randy Olson) of The Narrative Gym for Business, and sole author of Brand Bewitchery, Park lives and breathes story - he and Dan discuss why he has "story in his soul" and how he brings the power of story to marketers, salespeople, and leaders across industries. Listeners will come away with practical advice and tips for buidling effective stories - including the fundamentals of the ABT (And, But, Therefore) method. Plus, Park has a special offer for some lucky listeners.

Learn more about your ad choices. Visit megaphone.fm/adchoices

066: Chasing Success can Get You Lost with Deryl Sweeney

Thu, 07 Oct 2021 19:41:52 -0000

In this episode, Dan sits down with kindred spirit and fellow champion of curiosity, Deryl Sweeney. A successful entrepreneur who has built and sold successful businesses, Deryl learned that success without values is hollow. Now, through Deryl Sweeney Coaching, he helps entrepreneurs and business leaders understand what success really means to them so that they can build the life they really want. He and Dan go deep on what it means to chase success, how values and purpose are the keys to freedom, how intentionality and mindset are indispensable, and how curiosity - free of judgment - is foundational to, well, everything.

Learn more about your ad choices. Visit megaphone.fm/adchoices

065: Ikigai Could Be Your Secret Sauce with Kasia

Mon, 27 Sep 2021 20:51:14 -0000

In this episode, Dan connects with Japan expert and founder of Ikigai Connections and Nihongojobs.com, the multilingual, multi-talented Kasia. A self-described "kakehashi" - bridge between cultures - Kasia is a "digital bridge" helping connect job seekers with jobs at Japanese companies or jobs where Japanese language is an asset. She and Dan talk about Japan, dig deep into ikigai and how it relates to reinvention, and later they do get into the vital and important topic of karaoke.

Learn more about your ad choices. Visit megaphone.fm/adchoices

064: All Paths Lead to PR with Gerry Corbett

Wed, 15 Sep 2021 21:01:07 -0000

In this episode, Dan has the great honor of exploring the life and career of PR legend and founder and CEO of Silicon Valley consultancy Redphlag, Gerry Corbett. A past Chair and CEO of the Public Relations Society of America (PRSA), Gerry's career led him to the pinnacle of the PR world - but it wasn't always a straight trajectory. He started out about as far from communications as one might think - as an engineer - and learned that his talent for writing and reading people was far more interesting. He and Dan talk about how those talents propelled him from NASA to Hitachi to his own consultancy and more.

Learn more about your ad choices. Visit megaphone.fm/adchoices

063: Be Relentless in Success and Failure with Joe Mindak

Tue, 07 Sep 2021 09:00:00 -0000

In this episode, Dan sits down with serial entrepreneur, raconteur, and relentless connector, Joe Mindak. As Connector in Chief for exclusive business networking group The Connective, Joe lives his passion daily: making and facilitating connections that lead to business deals, mutual learning, and friendships (not to mention podcast appearances). He and Dan dig into his willingness to "go do shit" - to take risks, learn from failures, and relentlessly pursue your goals.

Learn more about your ad choices. Visit megaphone.fm/adchoices

062: Developing and Connecting Humans at Work with Michael Glazer

Sat, 28 Aug 2021 16:56:40 -0000

In this episode, Dan reconnects with his very first guest, organizational development, coaching, and training leader Michael Glazer to see how the shiteration process is going. A lot has changed since Michael's first appearance in episode 2: he's now a podcaster, host of Humans At Work, and he and Dan start by talking about their podcasting experiences. The conversation evolves from there into a deep discussion of human interaction in a virtual world, what it means to be a leader today, how people can own their jobs, and much more. It's a dynamic, engaging conversation that proves how, given time and intent, shiteration is a winning strategy.

Learn more about your ad choices. Visit megaphone.fm/adchoices

061: A Career is an Asset, A Job is Just A Job with Jason Mutzfeld

Sat, 21 Aug 2021 14:22:28 -0000

In this episode, Dan connects with entrepreneur, career coach, and author of Find Work Worth Doing: The Handbook for Creating a Meaningful Career, Jason Mutzfeld. A self-described raconteur and co-founder of Circle City Coaching, Jason's journey starts with theater, meanders through technology and education, and ultimately leads to career coaching and writing - but his love for the theatrical continues to be core to who he is and how he helps his clients. He and Dan dig into the difference between a career and a job, the gift of creativity, the power of curiosity and inquisitiveness, and much much more - wrapping up with a definitive statement of the supremacy of Gen X. Filled with humor and practical advice, this is a conversation you won't want to miss.

Learn more about your ad choices. Visit megaphone.fm/adchoices

060: Conflict, BS, and Horses: Becoming a Better You with Pamela Cournoyer

Wed, 04 Aug 2021 21:10:33 -0000

In this episode, Dan connects with leadership coach, speaker, conflict resolution expert and equestrian expert Pamela Cournoyer to talk about what it takes to become a better version of yourself. Starting with what we can learn from horses, Pamela and Dan dig into the BS - belief systems - that get in our way, how to read people, how we can be more aware of how we show up, and how surviving both a career in law enforcement and cancer gave Pamela unique insight into the human condition. Now as a coach and owner of Powerful & True Leadership Mastery, Pamela uses these insights to help her clients become better leaders and communicators.

Learn more about your ad choices. Visit megaphone.fm/adchoices

059: Clarity is the Key to Business Success with Dolores Hirschmann

Fri, 23 Jul 2021 19:55:46 -0000

In this episode, Dan connects with author, speaker, investor, TEDx organizer, coach, and entrepreneur Dolores Hirschmann to talk about the key ingredient to achieving success: clarity. As the Chief Clarity Officer of Masters in Clarity, Dolores works with people and businesses to help them clarify their message and realize their goals. She and Dan talk about how to find clarity and introduce listeners to the IDEA Method: 9 layers of clarity (featured in her book, Clarity First) that you need to grow in a sustainable, profitable way.

Learn more about your ad choices. Visit megaphone.fm/adchoices

058: Jay Allen: The Connected CEO

Sun, 11 Jul 2021 16:05:27 -0000

In this episode, Dan digs into the art and science of networking with entrepreneur, author, and master network builder, Jay Allen. As the CEO of The Influence Board, founder of CXO.org, and founder of both the HR100 and the CFO100, Jay has literally made networking his business - and business is thriving. He and Dan discuss the do's and don'ts of networking, they talk about Jay's book, The Law of Two Favors, and they explore the innovative business model for The Influence Board, which proves that building a successful network has nothing to do with numbers and everything to do with service and value.

Learn more about your ad choices. Visit megaphone.fm/adchoices

057: Michael Fleischner: Do the Work and Win the Day

Fri, 02 Jul 2021 13:27:58 -0000

In this episode, Dan connects with digital marketing influencer, entrepreneur, author, speaker, and podcaster Michael Fleischner to talk about the state of marketing today and what it takes to become a successful marketing freelancer. They dig into Michael's journey, how his book, SEO Made Simple, changed the trajectory of his career, and how freelancing became his path to success and ultimately to founding his own firm, Big Fin SEO. It's a conversation filled with incredible, practical wisdom from one of the leading voices in marketing today.

Learn more about your ad choices. Visit megaphone.fm/adchoices

056: Michael Piperno: Better Communication

Mon, 28 Jun 2021 01:14:05 -0000

In this episode, Dan turns to some of his favorite topics with educator, communicator, coach, entrepreneur, and podcaster, Michael Piperno. Dan and Michael dig into what it takes to communicate better, and - spoiler alert - it has a lot to do with purpose. The conversation covers reinvention, vulnerability, remote work, nonverbal communication, and more as we learn about Michael's amazing journey from would-be actor to CEO of The Comvia Group and host of the Convey podcast.

Learn more about your ad choices. Visit megaphone.fm/adchoices

055: Joel Lalgee: Get Out Of Your Own Way

Sun, 20 Jun 2021 18:52:39 -0000

In this episode, Dan explores what it means to be a successful connector and content creator on LinkedIn and beyond with recruiter, marketer, creator, and super-connector Joel Lalgee. A LinkedIn influencer in his own right, Joel now helps recruitment agency owners to become influencers in their respective fields, primarily by understanding the ins and outs of LinkedIn. He and Dan talk about how getting ahead on LinkedIn isn't a numbers game - it's an authenticity exercise, and the most important thing is to get out of your own way. From there they talk about Impostor Syndrome (and Joel's total lack of it), network quality, Clubhouse, and more - and we learn why Joel has earned the title of LinkedIn Legend in such a short time.

Learn more about your ad choices. Visit megaphone.fm/adchoices

054: Elaine Jacques: Be Even More Amazing

Sun, 13 Jun 2021 21:01:05 -0000

In this episode, Dan connects with ICF certified coach, DISC assessment trainer, body language trainer, accent modification instructor, voice therapist, and LinkedIn super-connector. Elaine Jacques. She and Dan discuss how, during her long career as a speech pathologist, often working with terminal patients, she developed her superpower of communicating during life and death situations. They talk about how she honed that power as a coach, helping her clients cope with stress and, in the process, become even more amazing versions of themselves. Elaine also gives Dan some body language pointers and some LinkedIn profile photo tips that he has yet to act upon.

Learn more about your ad choices. Visit megaphone.fm/adchoices

053: Patrice Tanaka: Joy and Purpose

Fri, 04 Jun 2021 19:32:38 -0000

This week Dan celebrates surviving his first year as a podcaster with best-selling author, PR Hall of Famer, entrepreneur, ballroom dancer, public speaker, and purveyor of joy, the amazing Patrice Tanaka. As the Chief Joy Officer of Joyful Planet LLC, Patrice is living her life's purpose: to choose every single day; to be mindful of that joy, and to share that joy with others. She and Dan discuss her purpose in some detail and try to get to the bottom of joy itself. By the end of the episode, Patrice offers to help listeners to find their purpose, and Dan promises to take her up on the offer. It's a deep, meaningful, and yes, joyful conversation that you won't want to miss,

Learn more about your ad choices. Visit megaphone.fm/adchoices

052: Ginger Johnson: 7 Elements of Connectivity

Sun, 30 May 2021 20:42:41 -0000

In this week's episode, Dan connects with speaker, trainer, consultant, author, and super-connector Ginger Johnson to discuss - what else - how to make meaningful connections. Ginger has turned the art of connecting into a science, and in her book, Connectivity Canon, she lays out her 7-step methodology for making connections that can change the world. She and Dan dig into connections, finding your "why," mindset, abundance, and Dan learns all about FUFT in this entertaining and informative conversation.

Learn more about your ad choices. Visit megaphone.fm/adchoices

051: Cynthia K. Wade: Take the Do Over

Sat, 22 May 2021 20:17:17 -0000

In this episode, Dan gets into reinvention and renewal with inspirational career coach Cynthia K. Wade, founder and managing director of do-over.me, a not-for-profit corporation that provides practical, professional services to anyone seeking meaningful employment. They discuss how Cynthia faced professional and personal challenges that led to her own do-over, and then explore reinvention in a broad conversation about finding meaning and accepting who you are. It's a revelatory, humorous, and touching discussion that you won't want to miss.

Learn more about your ad choices. Visit megaphone.fm/adchoices

050: Traci Philips: Visionaries Look Within

Mon, 17 May 2021 14:56:44 -0000

It's Episode 50! And this week, you're in for a real treat as Dan digs into what makes visionaries tick with speaker, author, vodcaster, leadership strategist, and performance coach Traci Philips. Traci's approach to working with leaders focuses on tapping into their inner voice and the language they use to help them define their vision and reach self-actualization. Her fascinating journey takes us from educator to prison volunteer, and ultimately to her coaching practice, The Innate Coach. Traci is also a supreme connector of people - a quality that comes through in her contagious enthusiasm throughout our conversation.

Learn more about your ad choices. Visit megaphone.fm/adchoices

049: Kate Bagoy: Life By Design, Not By Default

Sat, 08 May 2021 18:20:18 -0000

In this episode, Dan connects with entrepreneur, business coach, trainer, speaker, and author of Secrets of a Six-Figure Freelancer, Kate Bagoy. A self-described nerd with an MBA, Kate has gone from corporate burnout several times over to a transformative, inspirational figure whose mission is to "help you design a life you love more than a fat kid loves cake." She and Dan talk about how she overcome her personal demons, pivoted several times in her life and career, and ultimately became the confident, self-actualized coach and adviser she is today. It's all about learning how to live life by design and not default - something Kate has done and now helps others figure out for themselves.

Learn more about your ad choices. Visit megaphone.fm/adchoices

048: Adrienne A. Wallace: Espavo!

Fri, 30 Apr 2021 15:23:25 -0000

In this episode, Dan gets into purpose, creativity, courage, and with marketing and PR trailblazer, cultural diversity and brand integrator, occasional CMO, and constant spiritual being, Adrienne A. Wallace. As a humanist, communications strategist, and thought leader in her own right, Adrienne has brought "culturally diverse excellence" to the likes of Facebook, Diageo, Time Warner, and more. She and Dan explore her experiences, and we learn why Adrienne embodies empowerment, service, and inspiration. Espavo.

Learn more about your ad choices. Visit megaphone.fm/adchoices

047: Lou Everett and Sherri McManus: Transformation and Leadership

Fri, 23 Apr 2021 14:42:19 -0000

This week, Dan digs into leadership, influence, service, and more with a truly dynamic duo (and the first couple to appear on the show), Lou Everett and Sherri McManus. Lou and Sherri, who together own The Lou Everett Group, share their transformative journey with Sherri's near-death experience, and how that led them to discover what matters in life and in business: helping others to transform their lives.

Learn more about your ad choices. Visit megaphone.fm/adchoices