Strategy Hour | Online Marketing for Business Growth

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.

Episode Highlights

The 1000 Episode-Long Era. [0:00:35]
What’s Next? [0:3:27]

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999: What’s Next for Me (And Maybe, for You Too)

Tue, 18 Nov 2025 06:00:00 -0000

I’ve recorded nearly a thousand episodes of this show, and yet this one has been one of the hardest to sit down and share. Over the past few months, life has forced me to slow down through surgery, recovery, and a lot of unexpected stillness. And in that quiet, I’ve had to ask some uncomfortable questions about what really matters, where I want to spend my time, and what’s sustainable for me right now.

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This isn’t about the business. Profit is up, things are running smoothly, and I’m proud of what we’ve built. It’s about the podcast. And it’s about giving myself permission to pause. After eight years and nearly a thousand episodes, I know it’s time to take a break, even if I don’t know exactly what’s next. Things are going to look a little different for a while, and honestly, I’m okay with that. I don’t have to have it all figured out, and neither do you! So, let’s take a breath together and step into whatever’s next.

Episode Highlights

Evolving After 1,000 Episodes [0:03:50]
Learning to Be Okay with Not Knowing [0:06:43]
Trusting What You’ve Built (and What’s Still to Come) [0:12:25]

Special Thanks to Our Advertiser ⁠⁠FreshBooks⁠⁠⁠⁠⁠
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.

Learn more about your ad choices. Visit megaphone.fm/adchoices

998: When What Used to Matter… Doesn’t Anymore

Tue, 11 Nov 2025 13:57:00 -0000

I used to think values were something you discovered once and then lived by forever, like a moral compass that stayed fixed. But I’m starting to wonder if they’re more like constellations. They shift a little as you move through different seasons of life. For a long time, I treated my values like a checklist: family, creativity, freedom. Those were the things that mattered. But when they stopped feeling aligned, I felt completely disoriented.

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It wasn’t that my morals changed. Rather, it was that my priorities matured. And while that process can feel confusing and uncomfortable, it can also make space for who you’re becoming. Sometimes the same value takes a new shape. For instance, freedom might look less like flexibility and more like emotional peace. Today, I’m sharing what it felt like to go through that shift, what helped me slow down and listen, and how I began to see my values in a new light.

Episode Highlights

The Trip That Changed Everything [0:04:22]
Learning to Live in the Liminal Space [0:06:23]
Finding Alignment [0:11:56]
Slowing Down to See What’s Next [0:16:25]

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997: How My Definition of “Enough” Has Changed

Tue, 04 Nov 2025 13:32:00 -0000

We all want to feel fulfilled, satisfied, and ‘enough!’ I think, ultimately, when we’re searching for ‘enough,’ we’re searching for satisfaction. I want you to know that your feeling enough will never just be satisfied by numbers on a page or by a certain amount of money.

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I used to think that satisfaction meant making a certain amount of money and being secure in my income. But then I realized that I wasn’t actually satisfied, and I didn’t feel whole. I had been focused on what everyone else needed for so long, and it wasn’t until this summer that I felt like I could focus on myself again. So how has my definition of ‘enough’ changed?

Episode Highlights

What Does it Mean to Be Satisfied? [0:03:31]
The Importance of Love and Belonging [0:12:58]

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996: How to Know When It’s Time for Experimentation & Reinvention

Tue, 28 Oct 2025 05:00:00 -0000

Sometimes the business that got you here can’t take you where you want to go! Today, we are talking about when it’s time for experimentation and reinvention. This is not so much about how much energy you have to give and more about when you know that change is vital. Yes, it’s scary to make changes, but sometimes leaning into that discomfort helps you reinvent yourself and your business.

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It’s easy to get a false sense of security around what worked before, but that can quietly become a cage that prevents you from considering other options. I’m curious, what are you maintaining because it feels safer, not because it’s still working?

Episode Highlights

Signs That It’s Time to Experiment [0:08:31]
Reinventing Strategically [0:12:27]
The Power of Debriefs [0:16:01]

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995: Why Seasons of Business Matter (And How to Recognize Yours)

Tue, 21 Oct 2025 05:00:00 -0000

Have you ever looked at someone else’s business and thought, ‘Why does everything seem to be working out for them?’ Well, you’re not alone. We need to normalize this: not everyone is going to be going through the same season of business at the same time. I’d love to tell you it was predictable, and we could all match our energy to the seasons of the year, but that’s just not necessarily how life works.

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We have to be mindful of where we’re at, where we’re going, and what we can give in each season. By the end of this episode, you’re going to be able to recognize the season that you’re in, and I’m going to give you permission to be in it instead of fighting against it! I’m going to help you make some smarter operational decisions because of it, so I hope you’re ready.

Episode Highlights

Why It’s So Important to Understand That Your Business Has Seasons [0:01:46]
What Each of the Four Business Seasons Actually Involve [0:02:46]
How You Can Use Slowing Down as a Strategy [0:05:36]
The One Thing You Need to Be Mindful of Through Every Season [0:14:23]
What You Should Reflect on During This Season [0:14:23]
A Path Forward: What You Can Do Next [0:26:51]

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994: What Most People Get Wrong About Success

Thu, 16 Oct 2025 05:00:00 -0000

Have you ever hit a milestone you worked your entire life for only to feel absolutely nothing? We often spend so much of our time and attention focused on our future selves that we forget how to live in the present. But it’s not your fault! We were handed this invisible checklist when we were all kids. We’re supposed to get a good education and a good job, buy that house, get married, have those kids, and live that dream life.

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We all thought we would feel a certain way if we did what society said would make us successful. But none of these things actually change who we are. It doesn’t change the emotions we experience in the moment. It just makes us compare ourselves to this inconceivable, impossible representation of what success looks like.

Episode Highlights

The One Thing I’m Learning About Success and Life Right Now [0:05:29]
What I Learned When I Finally Slowed Down [0:13:21]
How We Lose Ourselves Trying to Follow Someone Else’s Path [0:20:48]
Why Success Isn’t Going to Make You Feel Safe [0:22:41] What It Might Look
Like to Put Yourself Out There In New Ways [0:26:27]

We’ve created a culture in which we are rewarding the outcome, not the effort. You have to beat yourself at your own game and outdo yourself every time. But eventually, outdoing yourself becomes impossible. Even if you’re not playing the comparison game and you’re only focused on you, how can you continuously do better than yourself all the time?

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993: Breaking Free From Your Addiction to Cortisol

Tue, 07 Oct 2025 05:00:00 -0000

You know you’re in danger when rest feels more dangerous than your to-do list. If you’ve ever bragged about being overwhelmed, lack of sleep, or saying yes to something you don’t want to do just to feel ‘needed’, you might be a stress junkie, and your body is paying the price! Cortisol addiction is a clinically observed pattern. When you’re stressed, your body pumps out cortisol and triggers a part of your fight, flight, freeze, or fawn response; your survival mechanism.

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Over time, these stress-related behaviors can become compulsive, and when stress becomes constant, your body keeps producing cortisol when there is no real danger, which has serious long-term effects on your health. Today, we’re going to unpack why you might be addicted to stress hormones and why you can’t quit.

Episode Highlights

Signs That You’re Addicted to Cortisol [0:04:57]
Why You Get Addicted to Stress [0:07:20]
How to Break the Cycle [0:08:09]
The Power of CBT and DBT [0:17:00]

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992: Prioritizing Your Life When Shit Hits the Fan [FAN FAVORITE]

Thu, 02 Oct 2025 05:00:00 -0000

Life doesn’t wait for you to have it all figured out. When unexpected challenges hit, your business needs to be ready to withstand the storm. In this fan favorite episode, Abagail shares how to build a sustainable business that can function without you at the center, why learning to ask for help is key, and what shifts you need to make so your work supports your life—not the other way around.

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Episode Highlights

Learning How to Ask for Help. [0:18:23]
Imagining a Business That Can Run Without You. [0:30:03]
The Very First Thing You Need to Do. [0:34:40]

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991: How to Leverage Where You Are to Get Where You Want to Go [FAN FAVORITE]

Tue, 30 Sep 2025 05:00:00 -0000

Not sure where you’re headed in business or life? In this episode, we’re breaking down how your past experiences can guide your future direction. I’ll introduce you to the PACE method—a simple framework to help you understand your current position, define your aspirations, experiment with creativity, and take messy action toward your goals. Tune in to learn how to leverage your journey so far into clear, actionable steps for where you want to go next.

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⁠⁠⁠⁠All the Links!⁠⁠⁠
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990: Rewiring Your Brain’s Fear Response with Sabrina Shafer

Thu, 25 Sep 2025 05:00:00 -0000

Whatever scares you most will change your life the most! Today, I’m joined by Sabrina Shafer to talk about fear, a topic that every entrepreneur wrestles with. The kind that holds you back from the opportunities you know you were meant for. Sabrina has always believed that it’s okay to change lanes in your career, and when she got fed up with fear dictating what she did and didn’t do, her keynote, Fear Forward, was born.

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We’re diving into the neuroscience of fear, how to spot limiting beliefs, and what it looks like to actually build a culture of courage. If you’ve ever wondered how to step into your full potential even though you feel afraid, this conversation is for you!

Episode Highlights

Learning to Be More Fear Forward [0:02:55]
How to Rewire Your Fear Response [0:07:37]
Common Fears in Leaders and Entrepreneurs [0:15:45]
How to Challenge Limiting Beliefs [0:22:36]

Special Thanks to Our Advertiser ⁠⁠FreshBooks⁠⁠⁠⁠⁠

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989: This Simple Strategy Could Double Your Leads with Eleanor Beaton

Tue, 23 Sep 2025 05:00:00 -0000

What if the fastest way to grow your business wasn’t figuring it out alone? What if you leaned into collaboration? Today on the Strategy Hour Podcast, I’m joined by Eleanor Beaton, Founder of Safi Media and Host of The Woman-Owned Podcast. She’s trained tens of thousands of entrepreneurs, advised at Yale, and built a business that’s changing the way women approach growth.

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In this conversation, we explore feminism, the pressure to be a provider, and why hyper-independence isn’t the solution many of us think it is. Then, in the second half, we’re going to break down her round table growth strategy, a simple but powerful approach that could double your leads organically. I hope you’re ready, because we’re about to go deep!

Episode Highlights

The Fire Behind Eleanor’s Mission [0:01:10]
Why Eleanor Believes in a Bold Vision for 2030 [0:10:18]
How to Leverage Corporate Deals for Financial Runway. [0:14:38]
What Deal Velocity and Deal Durability Can Do for You [0:18:25]
The Roundtable Growth Strategy You Need to Pay Attention To [0:26:29]
How to Continue Leveraging Your Audience After a Roundtable [0:40:03]

Special Thanks to Our Advertiser ⁠⁠FreshBooks⁠⁠⁠⁠⁠

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988: How to Know When Change Is Growth vs. Running Away

Thu, 11 Sep 2025 05:00:00 -0000

At some point, you are going to have a fork in the road and choices to make that may leave you wondering what is right for you. I have a lot on my plate at the moment, and it’s bringing up a lot of questions about where my business is going, the kind of products I want to sell, how I want to show up online, and what I want my life to look like. Obviously, I could just keep going as I have been, but I have had this inkling inside of me that something is supposed to change.

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While I don’t necessarily know what, I know that things are moving in a new direction. During my discovery process of trying to figure these things out, a question came up for me: Am I choosing this change because it’s the right next step, or am I trying to escape something? Is this for growth, or am I running away? Running away from something because it scares you often is the wrong decision, so I spoke to my therapist, who gave me some great advice about this topic, and I wanted to share it with you today.

Episode Highlights

Signs That You’re Running Away from Something. [0:03:05]
Indicators of Positive Change. [0:05:41]
How to Know When It’s Both. [0:06:56]
The Number One Thing to Get Clear On. [0:10:32]
When Escaping is Necessary. [0:16:03]

Special Thanks to Our Advertiser FreshBooks⁠⁠⁠⁠

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987: Behind the Scenes: Writing a Non-Fiction Book Proposal

Tue, 09 Sep 2025 05:00:00 -0000

When you listen to your innermost thoughts, your best work will come out. In today’s episode, I want to give you a behind-the-scenes look at what it’s like to write a book proposal and get your book purchased in the traditional publishing world. I want to share a preview of where I am in the process, what is required, and some “words of warning” for things that you may encounter along the way; things I didn’t anticipate and would have appreciated a heads up on!

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I want to thank my loyal listeners for being part of this space where you can show up fully and share openly. I’d like the Strategy Hour to evolve, so if it’s helped you, please share it with someone else who can benefit from this community.

Episode Highlights

Where I am In My Publishing Journey [0:03:00]
What You Need to Know About Writing a Non-Fiction Book Proposal [0:05:46]
Writing on Demand and Finding Inspiration [0:16:38]
Letting Your Work ‘Live’, Grow, and Evolve [0:26:10]

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986: 10 Lessons from 10 Years in Business Every Entrepreneur Should Hear

Thu, 04 Sep 2025 05:00:00 -0000

After a decade of running a business, I’ve learned that success isn’t about making the “perfect” decision—it’s about resilience, clarity, and leaning into what you do best.

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In this episode of The Strategy Hour Podcast, I break down the 10 most important lessons from 10 years in business ranging from mindset, leadership, and sustainable growth. You’ll learn why there’s no such thing as a right or wrong decision, how to filter out bad advice, why celebrating yourself is essential, and how to build real community so business doesn’t feel lonely.

If you’ve ever searched for entrepreneurship lessons, how to grow a small business, or mindset tips for entrepreneurs, this episode is packed with strategies and reflections to help you build a business—and a life—you truly love.

Episode Highlights

You’re Capable of More Than You Think. [0:02:10]
There’s No Such Thing as a Right or Wrong Decision. [0:04:22]
Not Everyone’s Advice Is Worth Taking. [0:10:27]
Lean Into What Comes Naturally. [0:12:36]
Sharpen Your Strengths, Not Your Weaknesses. [0:13:41]
Hard Seasons Will Come, But You Can Get Through Them. [0:24:27]
Feedback Isn’t a Personal Attack. [0:26:52]
Two Things Can Be True at Once. [0:31:14]
No One Will Celebrate You Unless You Celebrate Yourself. [0:38:14]
Building a Business Doesn’t Have to Be Lonely. [0:42:02]

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985: Stop Chasing & Get More of the Life You Want Today with Ryann Gillen

Tue, 02 Sep 2025 18:37:00 -0000

So many of us think money is the ultimate benchmark for success, but what if we’ve been chasing the wrong thing all along? In today’s episode with Ryann Gillen, we’re pulling back the curtain on the subconscious beliefs that quietly shape the way we do business and often hold us back. Ryann is a transformational leader and mentor with decades of experience building multimillion-dollar sales teams. She now helps ambitious women break through limitations, reclaim their power, and actually enjoy the businesses and lives they’ve built.

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She did all the things “right,” hit the goals, and still felt something was missing. Sound familiar? Together, we talk about what it means to decouple your self-worth from dollar amounts, why chasing feelings instead of things is the key to freedom, and how nervous system regulation plays a bigger role in business than most people ever admit. Ryann’s energy is magnetic, and I know you’re going to walk away with so many ‘aha’ moments. Let’s dive in!

Episode Highlights

From Corporate Sales to Personal Development [0:02:28]
Redefining Success Benchmarks [0:06:25]
Focusing on People and Becoming the Product [0:08:54]
Chasing Feelings, Not Things [0:13:03]
Balancing Gratitude and Desire [0:17:04]
Helping Clients Clarify Their Desires [0:20:43]
Making the Work Feel Worth It [0:26:03]
How to Recentre When You Get Distracted [0:30:31]
The Role of Energetics in Business [0:38:41]

Special Thanks to Our Advertiser ⁠⁠FreshBooks⁠⁠⁠⁠⁠

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984: Leads on Autopilot: How to Get Your First (or Next) 1,000 Subscribers Audio Workshop

Tue, 02 Sep 2025 16:28:00 -0000

You don’t have to wait for referrals or cross your fingers for a viral post. There’s a simple, repeatable system to grow your list—one I’ve used to build 42,000+ subscribers and turn them into paying clients and students. In this solo workshop, I’m walking you through the exact roadmap, the lead magnets that actually convert, and how to set up steady lead flow (even when life gets busy). Are you at zero or scaling to your next thousand?

Email List Jumpstart

We’ll talk about free versus paid entry points, how to stop the “nurture-only” habits that quietly dry up sales, and why mixing active and “set it and forget” strategies is the secret to sustainable growth.

The whole goal here is to help you see your email list for what it really is: the most valuable asset in your business, one that can support you when life throws curveballs and still bring in sales while you’re away.

Episode Highlights

Why Email Marketing Still Matters [0:04:27]
The Problem with Running Out of Leads [0:09:04]
The Roadmap to 1,000 Subscribers [0:16:07]
Creating Lead Magnets that Convert [0:21:12]
Lead Generation and Growth [0:30:12]
Email as the Foundation of Freedom [0:38:55]
From Inbox to Income [0:47:36]
Wrapping It All Up [0:59:00]

Special Thanks to Our Advertiser ⁠⁠FreshBooks⁠⁠⁠⁠⁠

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983: The Fastest Way to Build an Email List from the Ground Up

Tue, 26 Aug 2025 15:59:00 -0000

So many people ask me the same question: “How do I build an email list from scratch?” In this episode, we’re diving into the basics of exactly that! I want to talk about why your email list is one of your most powerful business assets, how it’s the fastest, most direct way to reach your entire audience, how it consistently delivers higher engagement than social media, and how it helps you build genuine relationships that turn into sales.

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Your email list is yours, it’s not dependent on an algorithm, and it’s the perfect way to nurture leads until they’re ready to convert. And because I want you to see just how powerful this can be, I’ve put together a free resource showing exactly how I added nearly 10,000 new subscribers to my list in just six months. You can grab it at bossproject.com/leads.

Episode Highlights

Selecting an Email Service Provider [0:08:22]
Attracting Leads to Your List [0:20:34]
You Have the Sign Ups, So What Now? [0:28:44]

Special Thanks to Our Advertiser ⁠⁠FreshBooks⁠⁠⁠⁠⁠

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982: The Strategy Behind “Getting Lucky” on LinkedIn with Liam Darmody

Thu, 21 Aug 2025 05:00:00 -0000

What if I told you that getting lucky on LinkedIn isn’t about luck at all, but rather about a strategy that’s amplified by your authenticity? Today, I’m joined by the founder of Liam’s Brand Stand, Liam Darmody, to discuss how he grew a thriving consultancy and a LinkedIn following of over 45,000 people by simply showing up as himself!

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In this conversation, we break down his philosophy of ‘manifesting serendipity’, how to turn your LinkedIn profile into a lead-generating landing page, how to build an audience, and how to use tools to scale your presence without losing your personality.

If you’ve been wondering how to market yourself without losing yourself or how to make LinkedIn work for you, then this episode is definitely for you!

Episode Highlights

What It Means to ‘Manifest Serendipity’ [0:05:03]
The Four Pillars of Leveraging LinkedIn Effectively [0:16:30]
Mastering Your Sales Strategy [0:28:48]
Building Connections Using LinkedIn Sales Navigator [0:32:21]

Special Thanks to Our Advertiser ⁠⁠FreshBooks⁠⁠⁠⁠⁠

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981: Steal This Strategy: 4,587 New Subscribers in Under 120 Days

Tue, 19 Aug 2025 05:00:00 -0000

In this episode, I’m going to drop some knowledge that no other marketers are dropping! You’re going to want to listen, share this episode, and pop me a DM to tell me what you think about it. I have added more than double the number of new subscribers to my list in the past three and a half months than I did all of last year!

Connect with Abagail⁠⁠⁠⁠⁠

Nurturing an email list takes time, and while it will absolutely get you business, cold subscribers will take time to warm up and actually start purchasing from you. But this is a long-term strategy that adds to the stability of your business.

Even though attracting subscribers is the topic of discussion for today, I’m going to tell you something controversial: it’s not where I would start when opening a small business! Instead, it’s something I would continue to invest in over time, but it won’t get you that initial attraction.

Episode Highlights

Incorporating Evergreen Training and Trends [0:08:38]
Leveraging Low-Priced Digital Products and a Refresh [0:11:50]
The Power of Research and Generic Sign Ups [0:16:33]
Boosting Leads with an Activation [0:24:38]

Special Thanks to Our Advertiser ⁠⁠FreshBooks⁠⁠⁠⁠⁠

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980: Get Paid to Build Your Email List (Yes, Really)

Thu, 14 Aug 2025 05:00:00 -0000

Get ready for the wildest ride! I am seeing massive change, growth, and opportunities for small businesses today, and incredible ways to get visible. In today’s episode, I’m going to dig into what it’s like to get paid to grow your email list and how I’ve been using this strategy for almost a decade. Get Digital Product Jumpstart

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⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠

I’m ready to reveal what I’ve been doing and how I’ve been doing it, and give you guys the roadmap so that you can follow it step by step. It has been revolutionary to my business, and an incredible way to see consistent growth. I definitely think it’s going to solve the leads problem so many businesses encounter! Let’s dive in.

Episode Highlights

The One Thing Holding Businesses Back From Financial Freedom [0:09:11]
What To Do Instead of Having To Start All Over Again [0:13:18]
How I Went From Blissed Out to Burned Out and Back Again. [0:16:06]
Why You Need to Join Digital Product Jumpstart Today [0:21:25]

Special Thanks to Our Advertiser ⁠⁠FreshBooks⁠⁠⁠⁠⁠

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979: Starting a Business without a Single Follower

Tue, 12 Aug 2025 05:00:00 -0000

Today, I want to dig into how I would start a business if there’s no existing audience — how I would get off the ground, how we would get momentum, how I would create a community of people who are actually listening to what I have to say and how I would make real tangible dollar bills as early as possible in the process. But before we get into the strategies, I just want to say that I have never met someone who actually has no audience.

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⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠

Perhaps you’ve never started a page with this focus, or this niche, but we have connections, and it’s our job to leverage the connections that already exist. I’m here to tell you that ultimately, the number of people in your audience has little to no relationship to the actual amount of sales that you can generate. The number of followers does not matter! It’s about creating the right community that is supportive of where you’re going. So, let’s dive in.

Episode Highlights

Where to Find the 1000 People You’re Already Connected To [0:08:28]
How to Use a Digital Product to Attract and Convert Strangers Into Buyers [0:14:13]
Getting In Front of the Right People to Build the Visibility You Need [0:18:18]
Why You Need to Launch and Validate Your Offer Before Building a Low-Priced Digital Product [0:23:18]
One of My All-Time Favorite Content Strategies [0:29:40]
Where to Start (And Why it Doesn’t Have to Be So Overwhelming) [0:35:29]

Special Thanks to Our Advertiser ⁠FreshBooks⁠⁠⁠⁠

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978: How I’m Prepping My Business to Run Without Me (For 7 Days)

Thu, 07 Aug 2025 05:00:00 -0000

You’re not going to bring your entire wardrobe on a trip, you’re just going to bring what you need! I am leaving the country very soon and I thought I’d show you how I’m preparing my business to run without me while I’m gone. I am headed to the UK for seven days, and I am so excited because I haven’t left the USA in 13 years!

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⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠

Last August, I joined a leadership course, and now we’re all going to the UK together. I’ve known for almost a year now that I am going to be gone for a week, and while I wanted to spend a ton of time preparing my business, I’m 10 days out and realizing that I need to get it together!

I think we all enter a time in our business where we are excited about stepping away but don’t want to drop the ball. So I’m going to share how I’m (realistically) making it happen for myself and how you can too.

Episode Highlights

“Packing Up” Before I Leave [0:06:16]
What I’m “Putting Down” [0:13:04]
Packing My “Carry Ons” [0:17:20]

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977: Showing Up Mid-Shift & Getting Consistent with Your Content

Tue, 05 Aug 2025 05:00:00 -0000

Are you evolving in your business but struggling to show up and bring your audience along for the ride? In this live coaching session, I sit down with Latoya Shanell, CEO and Principal Event Strategist of L’ Shanell + Co., to tackle the visibility challenges that come with shifting from corporate clients to serving small businesses.

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Latoya runs an events company producing both small- and large-scale events, primarily for corporate clients. Now, she’s looking to expand her reach and work with more small businesses. In our conversation, we dig into what it really means to show up and how to bring people with you as your business evolves.

I definitely gave Latoya some tough love, but it’s a powerful reminder for anyone who feels stuck when it comes to showing up online. If you want to be more visible but don’t know where to begin, this episode is full of practical ideas to get you moving. I can’t wait to see what you do with them!

Episode Highlights

Behind the Scenes: Latoya’s National Event Marketing Company & Where She Wants to Go Next [0:01:14]
Who Latoya Should Really Be Speaking To [0:11:00]
How She Can Show Up as the Expert People Need [0:18:18]
Homework for Latoya (& You!) [0:28:18]
Talking to Different Audiences About the Same Offer [0:32:10]
Building an Online Strategy That Fits In With What You’re Already Doing [0:38:41]
Why It’s Less About the Platform & All About Where You Spend Your Time [0:43:05]
How to Reach All Your Audiences [0:49:45]

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976: Doing Less Than You’re Capable Of – A Conversation with Jo Espejo on the Branded Impact Podcast

Thu, 31 Jul 2025 05:00:00 -0000

What is it that you’re ultimately trying to do? What is the legacy you’re trying to create? Considering these things is so important when building your personal brand. Today’s episode is a little bit different. We are flipping the tables as we rerun an interview I had on the Branded Impact Podcast, hosted by Jo Espejo. ⁠⁠⁠The conversation was so good, I want to have it on the Strategy Hour too!

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Leads on Autopilot: How to Get Your First (or Next) 1,000 Subscribers

In this discussion, I explore what it means to do less than you’re capable of, how to know when to quit, the power of personal branding, and how you can build a business that works for you! I really want to hear what you think about this conversation, so please pop me a DM over on Instagram!

Episode Highlights

The Power of Branding Early [0:05:33]
What Designing Your Business Around Your Bandwidth Truly Means [0:08:51]
Doing Less Than You’re Capable Of [0:17:07]
How to Know When to Quit [0:24:07]
Pivoting Privately Versus Rebranding Publicly [0:31:42]

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975: Behind the Build: Why I Started 100 Day Visibility School

Tue, 29 Jul 2025 05:00:00 -0000

I am posting for 100 days in a row on social media, and I am putting out content that is meant to help people grow their visibility, their followers, their email subscribers, or their buyers. I specifically wanted to put this out into the world so that I could also grow my own list, with the goal of adding 10,000 subscribers in 100 days. Now, this episode is the full behind-the-scenes, why I decided to do it, how it’s different from my 100-Day LinkedIn experiment, and why I’m scared out of my mind. But I’m confident this is exactly what I’m supposed to be doing.

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Episode Highlights

Why I’m Really Doing This: The Ad That Started It All [0:01:35]
The Intimidation Factor: Showing Up, Being Seen, and Respecting the Life that You Want [0:04:22]
What Made Me Choose the Topic and Why It’s Going to Help You [0:12:35]
The Not-So-Secret Formula I Landed On for My 100-Day Series [0:24:38]
How I’m Creating Accountability (And How You’re a Part of That!) [0:28:11]
Why I’m Not Just Trying to Grow 50000 Subscribers [0:30:56]

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974: Why Dreaming Small is the New Power Move

Thu, 24 Jul 2025 05:00:00 -0000

I’m sure you’ve heard “go big or go home” before. But what if the real flex was going small and staying home on purpose? I used to chase more because I thought that more was always better, and it almost completely broke me. Today, I’m going to help you reframe success and show you why dreaming smaller might actually lead to more money, more impact, and a life you can’t wait to wake up to!

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Ever since I started my business, there has been a cultural obsession with hustling. I want you to ask yourself if always pursuing more is doing more harm than good. You are so capable of crushing so many dreams and doing more than a lot of people could ever even dream of. But just because you can, doesn’t mean you should. If you keep giving so much of yourself away, you will have nothing left. Let’s dive in!

Episode Highlights

The Dangers of Hustle Culture. [0:05:12]
Why Small Doesn’t Equal Insignificant. [0:09:33]
You Are Not the Product! [0:15:21]
Redefining YOUR American Dream. [0:19:23]

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973: I’m Writing a Book—and It Might Be the Dumbest Smart Thing I’ve Ever Done

Tue, 22 Jul 2025 05:00:00 -0000

For as long as I can remember, I have always wanted to write a book! It feels weird to say out loud, but I know that by sharing this with you, I will also hold myself accountable and publish this thing. I’ve had a few books stewing around in my brain for a few years now. But, after taking a swing at a partnered brand deal a few years ago and deciding it wasn’t the right fit for my first book, I’ve been a bit deflated. But people like Justin Moore, who wrote Sponsor Magnet, and Jay Clouse, whom I hosted for a super inspiring conversation and is in the throes of writing his own conversation, have helped me to reconsider. Let’s get into it!

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Episode Highlights

Why I’m Choosing Traditional Publishing (Even Though I Could Self-Publish Tomorrow) [0:09:04]
What I’ve Learned From Years of Online Business [0:18:20]
The One Thing All My Favorite Books Have in Common [0:28:49]
What’s Next for Me on My Book-Writing Journey [0:34:50]
Why a Proposal is so Much More Than a Description of Your Book [0:34:50]

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972: The Future of Search: SEO vs LLM Optimization with Sam Dunning

Thu, 17 Jul 2025 05:00:00 -0000

Is traditional SEO dead, or just evolving? If you’re wondering how the rise of large language models (LLMs) like ChatGPT and AI-powered search features is changing the rules, you’re not alone! That’s why I brought in Sam Dunning, founder of Breaking B2B and host of the Breaking B2B Podcast, to help us decode what’s happening and how you can adapt.

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Episode Highlights

Why SEO Still Matters (But Not for Everyone). [0:05:52]
How to Stop Falling into the Traffic Trap. [0:09:40]
The “Money Keyword” Matrix. [0:13:05]
What AI Search Really Means for You. [0:16:30]
Harnessing Speed as Your Superpower. [0:27:05]
Why Resonating with Your Dream Client is Still #1. [0:30:00]

Sam breaks down why SEO isn’t always the right investment (yep, you heard that right), how to prioritize high-intent content, and why speed is your superpower as a small business. Want to demystify the new rules of search, break down how to build a future-proof SEO strategy, and reveal why speed and specificity might be your biggest competitive advantages? Stay tuned!

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971: My 100-Day LinkedIn Experiment: My Growth Strategy

Tue, 15 Jul 2025 05:00:00 -0000

I’m 28 days into a 100-working-day LinkedIn experiment, and I’ve already learned so much! In this episode, I break down exactly what I’ve done so far: how I updated my profile to attract the right audience, how I’m structuring my posts for engagement, what type of content is actually landing, and how I’m coming up with fresh ideas daily without burning out or overthinking.

I also share the unexpected wins that came from simply showing up, from weekly podcast invites to new genuine relationships, a 16.8% bump in followers, and over 21,000 impressions. I haven’t gone viral, but that’s kind of the point. This is about building sustainable visibility, not chasing quick hits.

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If you’re curious about what’s really working on LinkedIn right now and want some practical ideas to try for yourself, this one’s for you!

Episode Highlights

Starting a 100-Day LinkedIn Experiment Without Expectations [0:00:19]
The Unexpected Benefits of LinkedIn Consistency [0:04:49]
What Makes Content Perform on LinkedIn [0:08:12]
Optimizing My LinkedIn Profile for Real Growth [0:16:10]
Building a Content Strategy That Works [0:23:41]
How I Use ChatGPT to Brainstorm Infinite Content Ideas [0:34:11]
A Final Reminder About Bandwidth and Focus [0:39:40]

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970: Part 4 - The Exit Ramp to Your Scaleable Offer Suite™

Thu, 10 Jul 2025 05:00:00 -0000

In the final installment of The Accelerator Series, we talk through the Sustainability Stack a practical, repeatable system for building a business that generates income without burning you out. If you’ve been craving structure, alignment, and breathing room in your business, this episode is your exit ramp from the hustle-fueled Cycle of Doom™. You’ll learn how to align your strategy, sales, and systems so your business can scale without sacrificing your peace, energy, or priorities.

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Episode Highlights

Learn how to grow without giving up your health or freedom
Map out a scalable offer suite using our 3-stage model
Discover how systems create time, margin, and repeatable results
Get clear on what to tweak, automate, or toss entirely

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969: Part 3 - How I Stopped Being the Product

Wed, 09 Jul 2025 05:00:00 -0000

In Part 3 of The Accelerator Series, we unpack the most powerful shift a business owner can make: detaching their identity from their work and finally stopping being the product. If your business relies on you to function, deliver, and earn then this episode will help you reclaim your time, redefine your value, and restructure your offers.

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Learn the 3 critical mindset and operational shifts you must make to stop trading time for money and start building scalable systems that deliver transformation without burning you out.

Episode Highlights

Shift from service provider to strategist
Build a business that works without your constant presence
Detach your self-worth from client results and revenue
Learn the psychology-backed process to systematize your expertise

This is how real freedom starts. Check out the Accelerator inside the Co-op!

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968: Part 2 - What If You’re Building the Wrong Business?

Tue, 08 Jul 2025 05:00:00 -0000

Part 2 of The Accelerator Series, we reveal the Clarity Filter™ as the exact method to help entrepreneurs make decisions from alignment, not pressure. If you’ve ever felt stuck, burnt out, or tempted to burn it all down, this episode is your lifeline. Learn how to evaluate your offers, set sustainable boundaries, and build a business that actually works for you. No more guessing. No more overcommitting. Just simple, aligned, strategic growth.

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Episode Highlights

Learn to protect your time, energy, and values
Make confident business decisions without second-guessing
Get unstuck and unlock momentum

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967: Part 1-Why Working Harder Isn’t Working

Mon, 07 Jul 2025 05:00:00 -0000

Working harder isn’t working and deep down, you already know it.
In this raw and honest episode, Abagail Pumphrey pulls back the curtain on the hidden costs of hustle culture and why the “do more to earn more” mindset is breaking your business (and your body). If you’re stuck in the Cycle of Doom, constantly launching, grinding, and barely keeping up this is your wake-up call. Learn why burnout isn’t your fault, how the current business model wasn’t built for your life, and what sustainable success actually looks like.

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This is part one of our powerful new series inside the Co-op Accelerator—designed to help you simplify your offers, increase your income, and finally breathe again.

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966: Can I Really Replace My 1:1 Income with Courses or Digital Products?

Thu, 03 Jul 2025 05:00:00 -0000

Can you really replace your one-on-one income with courses or digital products? It’s a question that many creators have been contending with for a while now, and if you ask the wrong people, they might just try to sell you on a false vision. So, today, I dig into this topic and separate fact from fiction!

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Tuning in, you’ll learn what the transition to digital looked like for me. Spoiler alert: it wasn’t smooth or perfect! I break down the real numbers behind building sustainable digital income, how my business evolved over time, and what I wish more people understood about this journey. If you’ve been wondering whether digital products should be your next move or how to make them work without burning out, this conversation is for you. Let’s dive in!

Episode Highlights

My Transition to Digital Products [0:01:17]
Diversifying Your Income Beyond Digital Products [0:04:23]
The Real Work Behind Digital Products [0:06:26]
Why You Don’t Need a Huge Audience [0:10:11]
Three Approaches To Digital Products [0:13:10]
You Don’t Need The Perfect Business Plan [0:24:05]

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965: How to Build a Magnetic Personal Brand on LinkedIn (a.k.a. The Briefcase App) with Jayde I. Powell

Tue, 01 Jul 2025 05:00:00 -0000

Forget everything you thought you knew about LinkedIn. Jayde I. Powell is here to flip the script and blow your mind! A powerhouse creator and the brilliant mind behind standout campaigns for global brands like Netflix, Timberland, and Coca-Cola, you might know her as the vibrant voice behind Creator Tea Talk, or from her refreshingly real, fun, and magnetic presence on LinkedIn, the app she affectionately renamed The Briefcase App.

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During this conversation, she gives us her absolute best insights on how to build a magnetic personal brand, attract dream opportunities, and transform your LinkedIn presence from boring to binge-worthy. Whether you’ve slept on LinkedIn or you’re ready to level up, Jayde’s energy, expertise, and no-BS approach to social media is going to leave you buzzing, inspired, and ready to post. Let’s dive in!

Episode Highlights

Jayde’s Journey to LinkedIn and the Choices Behind Her Success [0:01:13]
Secrets to Creating Thumb-Stopping Content [0:11:28]
The Ratio That’s Fueled Her LinkedIn Creator Career [0:19:40]
One Unnecessary Thing People Keep Doing Wrong on LinkedIn [0:24:52]
Where LinkedIn Has Surprised Jayde the Most [0:35:19]

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964: Create for Who You’re Becoming & Tap into the Money That’s Everywhere with Gabby Beckford

Thu, 26 Jun 2025 05:00:00 -0000

Imagine a world where money isn’t something you have to chase, but something you effortlessly attract. That’s exactly what today’s guest, Gabby Beckford, has created, and she’s here to show you how to do the same. With over 800,000 followers, multiple successful businesses, and a bold, unapologetic approach to money and opportunity, Gabby believes that money is everywhere. She doesn’t just create content that sells, she creates content for the future she’s stepping into. By stacking platforms strategically, she’s built an ecosystem that attracts abundance, visibility, and powerful opportunities.

In this episode, Gabby breaks down how you can do it too. She shares how to create magnetic content for who you want to become, build a strategic platform ecosystem, and shift into a mindset where money is genuinely abundant and waiting for you. From the woo to the wildly practical, we get into it all, especially how to attract more brand partnerships and step into the future that’s already waiting for you. So grab a notebook, because this one is a game changer, and your future self will thank you!

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Episode Highlights

Learning that Money Can Come At Any Time [0:03:16]
Create for Who You’re Becoming [0:10:17]
Create Like No One’s Watching [0:15:09]
How Platform Code-Switching Helps Reach the Right Audience [0:21:54]
How Gabby Makes Money as a Full-Time Creator [0:28:43]
Building Strong Brand Partnerships That Last [0:31:33]
The One Mindset Shift You Need [0:38:11]

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963: Behind Gymshark’s 1.5M to 20M Follower Explosion: A Masterclass in Community Growth with Marketing Mastermind Elfried Samba

Tue, 24 Jun 2025 05:00:00 -0000

What if your brand could build the kind of fiercely loyal community that turned Gymshark into a billion-pound business? Today, I’m talking with Elfried Samba, the marketing mastermind behind Gymshark’s rise from 1.5 million to over 20 million followers. He is the CEO and Co-Founder of Butterfly Effect, the go-to agency behind powerhouse campaigns for Netflix, Bumble, McDonald’s, Square, and so many more. With a proven track record for turning passive audiences into highly engaged communities, Elfried knows exactly how to leverage community-driven marketing for explosive growth.

In this episode, he’s sharing the exact strategies he used to scale Gymshark’s global community and breaks them down in a super actionable way so that you can apply them immediately to your brand, or even your personal brand, no matter your brand’s size or budget. Whether you’re just starting out or looking to deepen your audience relationships, Elfried’s advice is super pure gold. Buckle up, you’re about to get a front row seat to how a billion-pound companies build community from the inside out. I hope you’re paying attention!

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Episode Highlights

Building Gymshark: Online Social Community Then Versus Now [0:02:07]
The Secrets That Helped Gymshark Scale Without The Budget of a Bigger Brand. [0:10:56]
What’s Truly Behind Community-Led Growth in Every Industry. [0:18:43]
Why You Shouldn’t Always Give The People What They Want. [0:25:30]
A Totally Different Approach to Your Personal Brand’s Social Media. [0:38:21]

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962: Exactly How I’d Grow Your Podcast as a Host with 4.5M+ Downloads

Thu, 19 Jun 2025 05:00:00 -0000

I’m trying a whole new format, and I cannot wait for you to listen to this one! It’s part life coaching, part podcast strategy, and I’m dishing the tea on pretty much everything I think about when it comes to having a successful podcast!

Join me as I sit down with Azara Krovatin, who hosts The Mystical Business Coach Podcast, and I’m giving her a real-time coaching session on how she can grow her show, deepen her impact, and leverage her incredibly unique expertise. Whether you’re podcasting yourself, considering launching one, or just love seeing behind the scenes, this conversation is packed with so many actionable insights! Truly, if I were to do a course on how to run a successful podcast, we covered almost everything I would put in that course. Consider this your one-on-one!

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Episode Highlights

Getting to Know Azara: Her Motivation, Mission & End Goal. [0:01:55]
The Big Dream Behind Azara’s Business & the People She Wants to Reach. [0:05:49]
My Advice to Azara Based on My Own Journey into Podcasting and Business. [0:10:39]
Top Tips for Crafting Compelling Episodes. [0:19:37]
Building Visibility & Audience Growth. [0:25:46]
How to Get the Most Out of Titles & Descriptions. [0:33:56]
Doing the Process Out Loud: Why You Can Never Give Too Much Away [0:40:03] Repurposing Podcast Content for Other Platforms [0:44:36]
How to Use LinkedIn as a Podcast Marketing Platform [0:51:25]

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961: How to Land Celebrity-Level Press Without Being Famous (Yet)

Tue, 17 Jun 2025 05:00:00 -0000

You don’t have to be Oprah, the Beach Boys, or a big box brand to land major press, but you do have to know what you’re doing. During this episode, I talk to Lydia Bagarozza, the co-founder of Visibility on Purpose. With more than 4000 media placements in outlets like Forbes, Entrepreneur, and more, she’s making top-tier press accessible for small brands and founders without hiring a publicist. On this episode, she’s giving away all her best secrets, so let’s dive in.

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Episode Highlights

Visibility on Purpose: The Origin Story [0:00:53]
Why You Don’t Have to be Famous to Be Featured. [0:04:29]
How to Find Where You Want to be Featured. [0:07:38]
The One Thing Most People Get Wrong About Pitching. [0:11:16]
What You Need to Do Before You Even Start. [0:22:18]
Fighting Overwhelm and Imposter Syndrome. [0:28:17]
How to Know When It’s Time to Hire PR Help. [0:38:05]
The First and Simplest Step You Can Take Today. [0:44:24]

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960: What No One Told My Husband About Marrying an Ambitious Woman

Thu, 12 Jun 2025 05:00:00 -0000

Today’s episode is a little bit different. It’s a vulnerable, intimate conversation that I just happen to be letting you in on. I’m having my husband Jared on the show today, to talk about something I see more people than you might imagine, navigating.

We’re talking about what it really looks like to be married to a strong, ambitious woman, but more than that, I hope we can have an honest conversation about confronting cultural norms, redefining roles, and getting honest about the stuff we wish someone else told us sooner!

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Episode Highlights

• How Vastly Different Our Lives Look Twelve Years Into Marriage. [0:01:11]

• The Ways Jared is Using His Skill Set Today. [0:17:52]

• ‘She Works and You Play’ and Other Reactions to How Our Lives are Structured [0:21:25]

• What the Biggest Challenge We Face at Work Actually Is [0:27:53]

• Breaking the Preconceived Notions of What it Means to Work with Your Spouse [0:34:55]

• The Real Hardest Part of Reversing Our Roles [0:39:38]

• Jared’s New Observations From Working With His Wife (Me) [0:45:05]

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959: Build for Your Bandwidth

Tue, 10 Jun 2025 05:00:00 -0000

Your business needs to be designed with your bandwidth in mind so that you’re capable of doing it in every season! You have other priorities outside of business, and I want to help you design a business with your capacity in mind. I want you to ignore society and other business gurus when they tell you how much bandwidth you need to have for your business, and instead, I want you to design it around you! I think there’s a misconception that designing a business around bandwidth limits your capacity for growth, but that’s not true – bandwidth can change! Capability doesn’t equal sustainability, and while there are always things you can handle doing for a short period of time, sustaining them is tricky. It’s so easy to want to say yes to more. I get the appeal, and I also know that you don’t have to do everything! Your business is not meant to be something you have to fight, it’s meant to be something that supports you and provides you with the flexibility that traditional jobs don’t. Throughout this episode, I want you to consider choosing sustainability over survival and say no to hustle culture! Let’s dive in.

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Episode Highlights

How to Intentionally Scale Down for the Season You’re In. [0:09:48]
Why More Is Not Always Better. [0:17:28]
Building a Business That Supports Your Greatest Desires. [0:25:27]

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958: Crop Top Confidence: How to Get Out of a Business Funk

Thu, 05 Jun 2025 05:00:00 -0000

If you’re feeling stuck, stalled, or just tired of feeling like you’re going through the motions, this episode is for you. I’ve been in a funk for weeks, feeling lost, confused, and frustrated, and everyone was giving me really lame advice. I went on my own discovery journey to figure out what I needed to do to get out of my own funk. It was so much simpler than I realized and if I had this structure from the start, I would have gotten there a lot sooner and felt a lot less frustrated! I’m here for the practical, the tactical, and what you can actually do about it. This episode is part pep talk, part reset strategy, and it’s as much for me as it is for you!

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