The Playbook https://www.justwomenssports.com/podcast en 2024 Just Women’s Sports JWS Founder and CEO Haley Rosen sits down with some of the biggest names in the business of women's sports to give fans an inside look at how they built their business, discussing the latest deals, headlines and trends that are shaping the space. Presented by Justworks. https://megaphone.imgix.net/podcasts/a2d28df0-8270-11ef-9c3e-173583340682/image/9f108bd9d03247aa0a0dc27950d58f22.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress The Playbook https://www.justwomenssports.com/podcast episodic Just Women’s Sports JWS Founder and CEO Haley Rosen sits down with some of the biggest names in the business of women's sports to give fans an inside look at how they built their business, discussing the latest deals, headlines and trends that are shaping the space. Presented by Justworks. JWS Founder and CEO Haley Rosen sits down with some of the biggest names in the business of women's sports to give fans an inside look at how they built their business, discussing the latest deals, headlines and trends that are shaping the space.


Presented by Justworks.

]]> Just Women’s Sports team@justwsports.com “If We Bet the House on Women, That Could Be a Game Changer.” Allyson Felix | The Playbook On this episode of The Playbook, Olympic legend and women’s sports trailblazer Allyson Felix joins Cosette Chaput, CEO and co-founder of Always Alpha, to talk about why they launched the first talent management firm focused entirely on women’s sports. Allyson opens up about what it takes to come back to the sport with LA 2028 on the horizon, what motivates her at this stage of her career, and why she believes there is still so much opportunity to change the way women athletes are represented. Plus, Allyson and Cosette take us inside the creation of Always Alpha, the outdated models they wanted to challenge, and their vision for an agency built around the whole female athlete — not just what she does on the field. This episode is presented by Justworks. Chapters 00:00 Intro 01:20 Building the First Agency Focused on Women Athletes 09:38 How Always Alpha Is Changing Athlete Representation 17:17 What Brands Get Wrong About Women’s Sports 25:35 The Pressure on Women Athletes to Build a Brand 30:56 Allyson Felix’s Comeback for LA 2028 Just Women’s Sports is the leading digital media platform dedicated exclusively to women’s sports. In a world where women’s sports have been historically underfunded and under-promoted, Just Women’s Sports exists to shine a light on all the stories, athletes and moments that define and fuel the space. Through original podcasts, premium video programming, social media, editorial content, a newsletter, and exclusive merchandise and live events, Just Women’s Sports is committed to making it both easy and fun to be a women’s sports fan. Add us on: Instagram: https://www.instagram.com/justwomenssports/ Twitter: https://twitter.com/justwsports Tik Tok: https://www.tiktok.com/@justwomenssports? Mon, 24 Aug 2026 16:00:00 -0000 full Just Women’s Sports On this episode of The Playbook, Olympic legend and women’s sports trailblazer Allyson Felix joins Cosette Chaput, CEO and co-founder of Always Alpha, to talk about why they launched the first talent management firm focused entirely on women’s sports. Allyson opens up about what it takes to come back to the sport with LA 2028 on the horizon, what motivates her at this stage of her career, and why she believes there is still so much opportunity to change the way women athletes are represented. Plus, Allyson and Cosette take us inside the creation of Always Alpha, the outdated models they wanted to challenge, and their vision for an agency built around the whole female athlete — not just what she does on the field. This episode is presented by Justworks. Chapters 00:00 Intro 01:20 Building the First Agency Focused on Women Athletes 09:38 How Always Alpha Is Changing Athlete Representation 17:17 What Brands Get Wrong About Women’s Sports 25:35 The Pressure on Women Athletes to Build a Brand 30:56 Allyson Felix’s Comeback for LA 2028 Just Women’s Sports is the leading digital media platform dedicated exclusively to women’s sports. In a world where women’s sports have been historically underfunded and under-promoted, Just Women’s Sports exists to shine a light on all the stories, athletes and moments that define and fuel the space. Through original podcasts, premium video programming, social media, editorial content, a newsletter, and exclusive merchandise and live events, Just Women’s Sports is committed to making it both easy and fun to be a women’s sports fan. Add us on: Instagram: https://www.instagram.com/justwomenssports/ Twitter: https://twitter.com/justwsports Tik Tok: https://www.tiktok.com/@justwomenssports? On this episode of The Playbook, Olympic legend and women’s sports trailblazer Allyson Felix joins Cosette Chaput, CEO and co-founder of Always Alpha, to talk about why they launched the first talent management firm focused entirely on women’s sports.


Allyson opens up about what it takes to come back to the sport with LA 2028 on the horizon, what motivates her at this stage of her career, and why she believes there is still so much opportunity to change the way women athletes are represented.


Plus, Allyson and Cosette take us inside the creation of Always Alpha, the outdated models they wanted to challenge, and their vision for an agency built around the whole female athlete — not just what she does on the field.

This episode is presented by Justworks.


Chapters

00:00 Intro

01:20 Building the First Agency Focused on Women Athletes

09:38 How Always Alpha Is Changing Athlete Representation

17:17 What Brands Get Wrong About Women’s Sports

25:35 The Pressure on Women Athletes to Build a Brand

30:56 Allyson Felix’s Comeback for LA 2028

Just Women’s Sports is the leading digital media platform dedicated exclusively to women’s sports. In a world where women’s sports have been historically underfunded and under-promoted, Just Women’s Sports exists to shine a light on all the stories, athletes and moments that define and fuel the space. Through original podcasts, premium video programming, social media, editorial content, a newsletter, and exclusive merchandise and live events, Just Women’s Sports is committed to making it both easy and fun to be a women’s sports fan. Add us on: Instagram: https://www.instagram.com/justwomenssports/ Twitter: https://twitter.com/justwsports Tik Tok: https://www.tiktok.com/@justwomenssports?

]]> 2300 How Angel City Became the Most Valuable Women's Team in the WORLD with Julie Uhrman Haley Rosen sits down with Julie Uhrman to discuss the founding of Angel City, building one of the most successful clubs in women's sports, and how they built an organization that changed the course of women's sports forever. The episode is presented by Justworks. Chapters 00:00 Introduction 01:05 Early Days of Angel City 13:35 Separate Identity for Women's Sports 18:21 Who Sets the Soccer Culture 23:14 Building ACFC 31:39 Toughest Calls 36:43 100 No's 47:09 Rapid Fire Questions Just Women’s Sports is the leading digital media platform dedicated exclusively to women’s sports. In a world where women’s sports have been historically underfunded and under-promoted, Just Women’s Sports exists to shine a light on all the stories, athletes and moments that define and fuel the space. Through original podcasts, premium video programming, social media, editorial content, a newsletter, and exclusive merchandise and live events, Just Women’s Sports is committed to making it both easy and fun to be a women’s sports fan. Add us on: Instagram: https://www.instagram.com/justwomenssports/ Twitter: https://twitter.com/justwsports Tik Tok: https://www.tiktok.com/@justwomenssports? Mon, 03 Aug 2026 14:00:00 -0000 full Just Women’s Sports Haley Rosen sits down with Julie Uhrman to discuss the founding of Angel City, building one of the most successful clubs in women's sports, and how they built an organization that changed the course of women's sports forever. The episode is presented by Justworks. Chapters 00:00 Introduction 01:05 Early Days of Angel City 13:35 Separate Identity for Women's Sports 18:21 Who Sets the Soccer Culture 23:14 Building ACFC 31:39 Toughest Calls 36:43 100 No's 47:09 Rapid Fire Questions Just Women’s Sports is the leading digital media platform dedicated exclusively to women’s sports. In a world where women’s sports have been historically underfunded and under-promoted, Just Women’s Sports exists to shine a light on all the stories, athletes and moments that define and fuel the space. Through original podcasts, premium video programming, social media, editorial content, a newsletter, and exclusive merchandise and live events, Just Women’s Sports is committed to making it both easy and fun to be a women’s sports fan. Add us on: Instagram: https://www.instagram.com/justwomenssports/ Twitter: https://twitter.com/justwsports Tik Tok: https://www.tiktok.com/@justwomenssports? Haley Rosen sits down with Julie Uhrman to discuss the founding of Angel City, building one of the most successful clubs in women's sports, and how they built an organization that changed the course of women's sports forever.

The episode is presented by Justworks.

Chapters

00:00 Introduction

01:05 Early Days of Angel City

13:35 Separate Identity for Women's Sports

18:21 Who Sets the Soccer Culture

23:14 Building ACFC

31:39 Toughest Calls

36:43 100 No's

47:09 Rapid Fire Questions

Just Women’s Sports is the leading digital media platform dedicated exclusively to women’s sports. In a world where women’s sports have been historically underfunded and under-promoted, Just Women’s Sports exists to shine a light on all the stories, athletes and moments that define and fuel the space. Through original podcasts, premium video programming, social media, editorial content, a newsletter, and exclusive merchandise and live events, Just Women’s Sports is committed to making it both easy and fun to be a women’s sports fan. Add us on: Instagram: https://www.instagram.com/justwomenssports/ Twitter: https://twitter.com/justwsports Tik Tok: https://www.tiktok.com/@justwomenssports?

]]> 2993 Sam Mewis on the past, present and future of women’s sports media USWNT legend Sam Mewis joins Haley and John to discuss her transition from soccer superstar to media mogul. Topics include: how retirement has shifted Sam’s responsibility and focus as a podcaster, whether women’s sports media is too celebratory today, how to overcome the negativity bias of algorithms, and what Sam wishes she’d done differently as a player when it came to the media. Sam Mewis won the 2019 World Cup with the USWNT, as well as three NWSL Championships and three NWSL Shields. She now serves as the Editor-in-Chief of The Women’s Game. Follow Sam: https://x.com/sammymewy Follow Haley: https://x.com/HaleyRosen Follow John: https://x.com/JohnHealyMurray The Playbook is produced by Parker Fenton and is a part of the Just Women’s Sports podcast network. Fri, 25 Oct 2024 16:08:17 -0000 full Just Women’s Sports USWNT legend Sam Mewis joins Haley and John to discuss her transition from soccer superstar to media mogul. Topics include: how retirement has shifted Sam’s responsibility and focus as a podcaster, whether women’s sports media is too celebratory today, how to overcome the negativity bias of algorithms, and what Sam wishes she’d done differently as a player when it came to the media. Sam Mewis won the 2019 World Cup with the USWNT, as well as three NWSL Championships and three NWSL Shields. She now serves as the Editor-in-Chief of The Women’s Game. Follow Sam: https://x.com/sammymewy Follow Haley: https://x.com/HaleyRosen Follow John: https://x.com/JohnHealyMurray The Playbook is produced by Parker Fenton and is a part of the Just Women’s Sports podcast network. USWNT legend Sam Mewis joins Haley and John to discuss her transition from soccer superstar to media mogul.

Topics include: how retirement has shifted Sam’s responsibility and focus as a podcaster, whether women’s sports media is too celebratory today, how to overcome the negativity bias of algorithms, and what Sam wishes she’d done differently as a player when it came to the media.

Sam Mewis won the 2019 World Cup with the USWNT, as well as three NWSL Championships and three NWSL Shields. She now serves as the Editor-in-Chief of The Women’s Game.


Follow Sam:

https://x.com/sammymewy

Follow Haley:

https://x.com/HaleyRosen

Follow John:

https://x.com/JohnHealyMurray


The Playbook is produced by Parker Fenton and is a part of the Just Women’s Sports podcast network.

]]> 2001 NWSL Boston’s rollout fiasco, WNBA changes, Unrivaled’s new TV deal, and a new women’s sports hub Hello, BOS Nation. This week, Haley and John break down the controversial brand launch campaign of the new NWSL Boston team. They also discuss changes coming to the WNBA next season, Unrivaled’s new TV deal, and what a new women’s sports hub says about the state of sports media today. Follow Haley: https://x.com/HaleyRosen Follow John: https://x.com/JohnHealyMurray Referenced in the show: https://x.com/NWSLBoston/status/1846589247492403293 https://www.nytimes.com/athletic/5846075/2024/10/16/bos-nation-fc-boston-nwsl-linehan/?campaign=5888993&source=dailyemail&userId=13874473 https://www.nytimes.com/athletic/5847849/2024/10/16/unrivaled-tnt-broadcasting-deal/ https://frontofficesports.com/unrivaled-preparing-full-court-press-to-recruit-caitlin-clark/ https://sports.yahoo.com/yahoo-sports-and-the-athletic-partner-to-launch-a-new-digital-destination-for-comprehensive-womens-sports-coverage-140505769.html The Playbook is produced by Parker Fenton and is a part of the Just Women’s Sports podcast network. Fri, 18 Oct 2024 16:46:00 -0000 full Just Women’s Sports Hello, BOS Nation. This week, Haley and John break down the controversial brand launch campaign of the new NWSL Boston team. They also discuss changes coming to the WNBA next season, Unrivaled’s new TV deal, and what a new women’s sports hub says about the state of sports media today. Follow Haley: https://x.com/HaleyRosen Follow John: https://x.com/JohnHealyMurray Referenced in the show: https://x.com/NWSLBoston/status/1846589247492403293 https://www.nytimes.com/athletic/5846075/2024/10/16/bos-nation-fc-boston-nwsl-linehan/?campaign=5888993&source=dailyemail&userId=13874473 https://www.nytimes.com/athletic/5847849/2024/10/16/unrivaled-tnt-broadcasting-deal/ https://frontofficesports.com/unrivaled-preparing-full-court-press-to-recruit-caitlin-clark/ https://sports.yahoo.com/yahoo-sports-and-the-athletic-partner-to-launch-a-new-digital-destination-for-comprehensive-womens-sports-coverage-140505769.html The Playbook is produced by Parker Fenton and is a part of the Just Women’s Sports podcast network. Hello, BOS Nation. This week, Haley and John break down the controversial brand launch campaign of the new NWSL Boston team. They also discuss changes coming to the WNBA next season, Unrivaled’s new TV deal, and what a new women’s sports hub says about the state of sports media today.


Follow Haley:

https://x.com/HaleyRosen

Follow John:

https://x.com/JohnHealyMurray


Referenced in the show:

https://x.com/NWSLBoston/status/1846589247492403293

https://www.nytimes.com/athletic/5846075/2024/10/16/bos-nation-fc-boston-nwsl-linehan/?campaign=5888993&source=dailyemail&userId=13874473

https://www.nytimes.com/athletic/5847849/2024/10/16/unrivaled-tnt-broadcasting-deal/

https://frontofficesports.com/unrivaled-preparing-full-court-press-to-recruit-caitlin-clark/

https://sports.yahoo.com/yahoo-sports-and-the-athletic-partner-to-launch-a-new-digital-destination-for-comprehensive-womens-sports-coverage-140505769.html


The Playbook is produced by Parker Fenton and is a part of the Just Women’s Sports podcast network.

]]> 1588 WNBA viewership debate, Angel City gets fined, and JuJu Watkins’ lucrative deal Haley and John are back to chime in on the latest WNBA viewership numbers and what they mean for the league, Angel City’s fine and the NWSL salary cap, JuJu Watkins’ new deal with Nike and the women’s basketball renaissance, and why Kansas City is the new blueprint for building a soccer destination. Follow Haley: https://x.com/HaleyRosen Follow John: https://x.com/JohnHealyMurray Referenced in the show: https://www.sportsmediawatch.com/2024/10/wnba-playoff-ratings-viewership-strong-entering-finals/ https://x.com/ScoutRipley/status/1844413078148145287 https://www.nwslsoccer.com/news/nwsl-announces-disciplinary-action-against-angel-city-fc-for-salary-cap-violation https://www.espn.com/soccer/story/_/id/41089452/nwsl-gm-survey-league-execs-draft-uswnt-rule-breaking-more https://www.espn.com/womens-college-basketball/story/_/id/41684352/sources-usc-juju-watkins-nike-reach-lucrative-extension https://www.kansascitycurrent.com/news/cpkc-stadium-wins-bids-for-multiple-ncaa-soccer-championship Produced by Parker Fenton Fri, 11 Oct 2024 15:39:00 -0000 full Just Women’s Sports Haley and John are back to chime in on the latest WNBA viewership numbers and what they mean for the league, Angel City’s fine and the NWSL salary cap, JuJu Watkins’ new deal with Nike and the women’s basketball renaissance, and why Kansas City is the new blueprint for building a soccer destination. Follow Haley: https://x.com/HaleyRosen Follow John: https://x.com/JohnHealyMurray Referenced in the show: https://www.sportsmediawatch.com/2024/10/wnba-playoff-ratings-viewership-strong-entering-finals/ https://x.com/ScoutRipley/status/1844413078148145287 https://www.nwslsoccer.com/news/nwsl-announces-disciplinary-action-against-angel-city-fc-for-salary-cap-violation https://www.espn.com/soccer/story/_/id/41089452/nwsl-gm-survey-league-execs-draft-uswnt-rule-breaking-more https://www.espn.com/womens-college-basketball/story/_/id/41684352/sources-usc-juju-watkins-nike-reach-lucrative-extension https://www.kansascitycurrent.com/news/cpkc-stadium-wins-bids-for-multiple-ncaa-soccer-championship Produced by Parker Fenton Haley and John are back to chime in on the latest WNBA viewership numbers and what they mean for the league, Angel City’s fine and the NWSL salary cap, JuJu Watkins’ new deal with Nike and the women’s basketball renaissance, and why Kansas City is the new blueprint for building a soccer destination.


Follow Haley:

https://x.com/HaleyRosen

Follow John:

https://x.com/JohnHealyMurray


Referenced in the show:

https://www.sportsmediawatch.com/2024/10/wnba-playoff-ratings-viewership-strong-entering-finals/

https://x.com/ScoutRipley/status/1844413078148145287

https://www.nwslsoccer.com/news/nwsl-announces-disciplinary-action-against-angel-city-fc-for-salary-cap-violation

https://www.espn.com/soccer/story/_/id/41089452/nwsl-gm-survey-league-execs-draft-uswnt-rule-breaking-more

https://www.espn.com/womens-college-basketball/story/_/id/41684352/sources-usc-juju-watkins-nike-reach-lucrative-extension

https://www.kansascitycurrent.com/news/cpkc-stadium-wins-bids-for-multiple-ncaa-soccer-championship


Produced by Parker Fenton

]]> 1311 WNBA wins and learnings, NWSL franchise valuations, and maternity leave reflections Just Women’s Sports CEO and Founder Haley Rosen and Senior Director John Murray discuss the WNBA’s regular season, NWSL franchise valuations, and what Haley learned from maternity leave. (0:00) Introducing “The Playbook” (2:42) WNBA regular season recap: Wins and learnings (9:43) NWSL franchise valuations and a potential sports bubble (17:00) Learnings from maternity leave Follow Haley: https://x.com/HaleyRosen Follow John: https://x.com/John_H_Murray Referenced in the episode: https://www.wnba.com/news/wnba-delivers-record-setting-2024-season https://www.sportico.com/valuations/teams/2024/nwsl-team-values-angel-city-current-san-diego-1234798552/ https://www.sportico.com/business/team-sales/2024/miami-dolphins-sale-ares-private-equity-nfl-deal-1234798319/ Produced by: Parker Fenton Fri, 04 Oct 2024 18:00:00 -0000 full Just Women’s Sports Just Women’s Sports CEO and Founder Haley Rosen and Senior Director John Murray discuss the WNBA’s regular season, NWSL franchise valuations, and what Haley learned from maternity leave. (0:00) Introducing “The Playbook” (2:42) WNBA regular season recap: Wins and learnings (9:43) NWSL franchise valuations and a potential sports bubble (17:00) Learnings from maternity leave Follow Haley: https://x.com/HaleyRosen Follow John: https://x.com/John_H_Murray Referenced in the episode: https://www.wnba.com/news/wnba-delivers-record-setting-2024-season https://www.sportico.com/valuations/teams/2024/nwsl-team-values-angel-city-current-san-diego-1234798552/ https://www.sportico.com/business/team-sales/2024/miami-dolphins-sale-ares-private-equity-nfl-deal-1234798319/ Produced by: Parker Fenton Just Women’s Sports CEO and Founder Haley Rosen and Senior Director John Murray discuss the WNBA’s regular season, NWSL franchise valuations, and what Haley learned from maternity leave.

(0:00) Introducing “The Playbook”

(2:42) WNBA regular season recap: Wins and learnings

(9:43) NWSL franchise valuations and a potential sports bubble

(17:00) Learnings from maternity leave


Follow Haley:

https://x.com/HaleyRosen

Follow John:

https://x.com/John_H_Murray


Referenced in the episode:

https://www.wnba.com/news/wnba-delivers-record-setting-2024-season

https://www.sportico.com/valuations/teams/2024/nwsl-team-values-angel-city-current-san-diego-1234798552/

https://www.sportico.com/business/team-sales/2024/miami-dolphins-sale-ares-private-equity-nfl-deal-1234798319/


Produced by: Parker Fenton

]]> 1414