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    <title>The Playbook</title>
    <link>https://www.justwomenssports.com/podcast</link>
    <language>en</language>
    <copyright>2024 Just Women’s Sports</copyright>
    <description>JWS Founder and CEO Haley Rosen and Senior Director John Murray give fans an inside look at the business of women’s sports, discussing the latest deals, headlines and trends that are shaping the space.</description>
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      <title>The Playbook</title>
      <link>https://www.justwomenssports.com/podcast</link>
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    <itunes:type>episodic</itunes:type>
    <itunes:subtitle></itunes:subtitle>
    <itunes:author>Just Women’s Sports</itunes:author>
    <itunes:summary>JWS Founder and CEO Haley Rosen and Senior Director John Murray give fans an inside look at the business of women’s sports, discussing the latest deals, headlines and trends that are shaping the space.</itunes:summary>
    <content:encoded>
      <![CDATA[<p>JWS Founder and CEO Haley Rosen and Senior Director John Murray give fans an inside look at the business of women’s sports, discussing the latest deals, headlines and trends that are shaping the space.</p>]]>
    </content:encoded>
    <itunes:owner>
      <itunes:name>Just Women’s Sports</itunes:name>
      <itunes:email>team@justwsports.com</itunes:email>
    </itunes:owner>
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    <itunes:category text="Sports">
    </itunes:category>
    <item>
      <title>Sam Mewis on the past, present and future of women’s sports media</title>
      <description>USWNT legend Sam Mewis joins Haley and John to discuss her transition from soccer superstar to media mogul.
Topics include: how retirement has shifted Sam’s responsibility and focus as a podcaster, whether women’s sports media is too celebratory today, how to overcome the negativity bias of algorithms, and what Sam wishes she’d done differently as a player when it came to the media.
Sam Mewis won the 2019 World Cup with the USWNT, as well as three NWSL Championships and three NWSL Shields. She now serves as the Editor-in-Chief of The Women’s Game.

Follow Sam:
https://x.com/sammymewy
Follow Haley:
https://x.com/HaleyRosen
Follow John:
https://x.com/JohnHealyMurray

The Playbook is produced by Parker Fenton and is a part of the Just Women’s Sports podcast network.</description>
      <pubDate>Fri, 25 Oct 2024 16:08:17 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>Just Women’s Sports</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/691a8bb8-92eb-11ef-a560-5746615a621d/image/52dae28b06397b4ff9ff807088825320.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>USWNT legend Sam Mewis joins Haley and John to discuss her transition from soccer superstar to media mogul.
Topics include: how retirement has shifted Sam’s responsibility and focus as a podcaster, whether women’s sports media is too celebratory today, how to overcome the negativity bias of algorithms, and what Sam wishes she’d done differently as a player when it came to the media.
Sam Mewis won the 2019 World Cup with the USWNT, as well as three NWSL Championships and three NWSL Shields. She now serves as the Editor-in-Chief of The Women’s Game.

Follow Sam:
https://x.com/sammymewy
Follow Haley:
https://x.com/HaleyRosen
Follow John:
https://x.com/JohnHealyMurray

The Playbook is produced by Parker Fenton and is a part of the Just Women’s Sports podcast network.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>USWNT legend Sam Mewis joins Haley and John to discuss her transition from soccer superstar to media mogul.</p><p>Topics include: how retirement has shifted Sam’s responsibility and focus as a podcaster, whether women’s sports media is too celebratory today, how to overcome the negativity bias of algorithms, and what Sam wishes she’d done differently as a player when it came to the media.</p><p>Sam Mewis won the 2019 World Cup with the USWNT, as well as three NWSL Championships and three NWSL Shields. She now serves as the Editor-in-Chief of The Women’s Game.</p><p><br></p><p>Follow Sam:</p><p>https://x.com/sammymewy</p><p>Follow Haley:</p><p>https://x.com/HaleyRosen</p><p>Follow John:</p><p>https://x.com/JohnHealyMurray</p><p><br></p><p>The Playbook is produced by Parker Fenton and is a part of the Just Women’s Sports podcast network.</p>]]>
      </content:encoded>
      <itunes:duration>2001</itunes:duration>
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    <item>
      <title>NWSL Boston’s rollout fiasco, WNBA changes, Unrivaled’s new TV deal, and a new women’s sports hub</title>
      <description>Hello, BOS Nation. This week, Haley and John break down the controversial brand launch campaign of the new NWSL Boston team. They also discuss changes coming to the WNBA next season, Unrivaled’s new TV deal, and what a new women’s sports hub says about the state of sports media today.

Follow Haley:
https://x.com/HaleyRosen
Follow John:
https://x.com/JohnHealyMurray

Referenced in the show:
https://x.com/NWSLBoston/status/1846589247492403293
https://www.nytimes.com/athletic/5846075/2024/10/16/bos-nation-fc-boston-nwsl-linehan/?campaign=5888993&amp;source=dailyemail&amp;userId=13874473
https://www.nytimes.com/athletic/5847849/2024/10/16/unrivaled-tnt-broadcasting-deal/
https://frontofficesports.com/unrivaled-preparing-full-court-press-to-recruit-caitlin-clark/
https://sports.yahoo.com/yahoo-sports-and-the-athletic-partner-to-launch-a-new-digital-destination-for-comprehensive-womens-sports-coverage-140505769.html

The Playbook is produced by Parker Fenton and is a part of the Just Women’s Sports podcast network.</description>
      <pubDate>Fri, 18 Oct 2024 16:46:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>Just Women’s Sports</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/7e270e4e-8d70-11ef-a572-c73caf163a0e/image/52dae28b06397b4ff9ff807088825320.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Hello, BOS Nation. This week, Haley and John break down the controversial brand launch campaign of the new NWSL Boston team. They also discuss changes coming to the WNBA next season, Unrivaled’s new TV deal, and what a new women’s sports hub says about the state of sports media today.

Follow Haley:
https://x.com/HaleyRosen
Follow John:
https://x.com/JohnHealyMurray

Referenced in the show:
https://x.com/NWSLBoston/status/1846589247492403293
https://www.nytimes.com/athletic/5846075/2024/10/16/bos-nation-fc-boston-nwsl-linehan/?campaign=5888993&amp;source=dailyemail&amp;userId=13874473
https://www.nytimes.com/athletic/5847849/2024/10/16/unrivaled-tnt-broadcasting-deal/
https://frontofficesports.com/unrivaled-preparing-full-court-press-to-recruit-caitlin-clark/
https://sports.yahoo.com/yahoo-sports-and-the-athletic-partner-to-launch-a-new-digital-destination-for-comprehensive-womens-sports-coverage-140505769.html

The Playbook is produced by Parker Fenton and is a part of the Just Women’s Sports podcast network.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Hello, BOS Nation. This week, Haley and John break down the controversial brand launch campaign of the new NWSL Boston team. They also discuss changes coming to the WNBA next season, Unrivaled’s new TV deal, and what a new women’s sports hub says about the state of sports media today.</p><p><br></p><p>Follow Haley:</p><p>https://x.com/HaleyRosen</p><p>Follow John:</p><p>https://x.com/JohnHealyMurray</p><p><br></p><p>Referenced in the show:</p><p>https://x.com/NWSLBoston/status/1846589247492403293</p><p>https://www.nytimes.com/athletic/5846075/2024/10/16/bos-nation-fc-boston-nwsl-linehan/?campaign=5888993&amp;source=dailyemail&amp;userId=13874473</p><p>https://www.nytimes.com/athletic/5847849/2024/10/16/unrivaled-tnt-broadcasting-deal/</p><p>https://frontofficesports.com/unrivaled-preparing-full-court-press-to-recruit-caitlin-clark/</p><p>https://sports.yahoo.com/yahoo-sports-and-the-athletic-partner-to-launch-a-new-digital-destination-for-comprehensive-womens-sports-coverage-140505769.html</p><p><br></p><p>The Playbook is produced by Parker Fenton and is a part of the Just Women’s Sports podcast network.</p>]]>
      </content:encoded>
      <itunes:duration>1588</itunes:duration>
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    <item>
      <title>WNBA viewership debate, Angel City gets fined, and JuJu Watkins’ lucrative deal</title>
      <description>Haley and John are back to chime in on the latest WNBA viewership numbers and what they mean for the league, Angel City’s fine and the NWSL salary cap, JuJu Watkins’ new deal with Nike and the women’s basketball renaissance, and why Kansas City is the new blueprint for building a soccer destination.

Follow Haley:
https://x.com/HaleyRosen
Follow John:
https://x.com/JohnHealyMurray

Referenced in the show:
https://www.sportsmediawatch.com/2024/10/wnba-playoff-ratings-viewership-strong-entering-finals/
https://x.com/ScoutRipley/status/1844413078148145287
https://www.nwslsoccer.com/news/nwsl-announces-disciplinary-action-against-angel-city-fc-for-salary-cap-violation
https://www.espn.com/soccer/story/_/id/41089452/nwsl-gm-survey-league-execs-draft-uswnt-rule-breaking-more
https://www.espn.com/womens-college-basketball/story/_/id/41684352/sources-usc-juju-watkins-nike-reach-lucrative-extension
https://www.kansascitycurrent.com/news/cpkc-stadium-wins-bids-for-multiple-ncaa-soccer-championship

Produced by Parker Fenton</description>
      <pubDate>Fri, 11 Oct 2024 15:39:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>Just Women’s Sports</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/17081c28-87e7-11ef-93ba-c7d192610c65/image/52dae28b06397b4ff9ff807088825320.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Haley and John are back to chime in on the latest WNBA viewership numbers and what they mean for the league, Angel City’s fine and the NWSL salary cap, JuJu Watkins’ new deal with Nike and the women’s basketball renaissance, and why Kansas City is the new blueprint for building a soccer destination.

Follow Haley:
https://x.com/HaleyRosen
Follow John:
https://x.com/JohnHealyMurray

Referenced in the show:
https://www.sportsmediawatch.com/2024/10/wnba-playoff-ratings-viewership-strong-entering-finals/
https://x.com/ScoutRipley/status/1844413078148145287
https://www.nwslsoccer.com/news/nwsl-announces-disciplinary-action-against-angel-city-fc-for-salary-cap-violation
https://www.espn.com/soccer/story/_/id/41089452/nwsl-gm-survey-league-execs-draft-uswnt-rule-breaking-more
https://www.espn.com/womens-college-basketball/story/_/id/41684352/sources-usc-juju-watkins-nike-reach-lucrative-extension
https://www.kansascitycurrent.com/news/cpkc-stadium-wins-bids-for-multiple-ncaa-soccer-championship

Produced by Parker Fenton</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Haley and John are back to chime in on the latest WNBA viewership numbers and what they mean for the league, Angel City’s fine and the NWSL salary cap, JuJu Watkins’ new deal with Nike and the women’s basketball renaissance, and why Kansas City is the new blueprint for building a soccer destination.</p><p><br></p><p>Follow Haley:</p><p>https://x.com/HaleyRosen</p><p>Follow John:</p><p>https://x.com/JohnHealyMurray</p><p><br></p><p>Referenced in the show:</p><p>https://www.sportsmediawatch.com/2024/10/wnba-playoff-ratings-viewership-strong-entering-finals/</p><p>https://x.com/ScoutRipley/status/1844413078148145287</p><p>https://www.nwslsoccer.com/news/nwsl-announces-disciplinary-action-against-angel-city-fc-for-salary-cap-violation</p><p>https://www.espn.com/soccer/story/_/id/41089452/nwsl-gm-survey-league-execs-draft-uswnt-rule-breaking-more</p><p>https://www.espn.com/womens-college-basketball/story/_/id/41684352/sources-usc-juju-watkins-nike-reach-lucrative-extension</p><p>https://www.kansascitycurrent.com/news/cpkc-stadium-wins-bids-for-multiple-ncaa-soccer-championship</p><p><br></p><p>Produced by Parker Fenton</p>]]>
      </content:encoded>
      <itunes:duration>1311</itunes:duration>
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    </item>
    <item>
      <title>WNBA wins and learnings, NWSL franchise valuations, and maternity leave reflections</title>
      <description>Just Women’s Sports CEO and Founder Haley Rosen and Senior Director John Murray discuss the WNBA’s regular season, NWSL franchise valuations, and what Haley learned from maternity leave.
(0:00) Introducing “The Playbook”
(2:42) WNBA regular season recap: Wins and learnings
(9:43) NWSL franchise valuations and a potential sports bubble
(17:00) Learnings from maternity leave

Follow Haley:
https://x.com/HaleyRosen
Follow John:
https://x.com/John_H_Murray

Referenced in the episode:
https://www.wnba.com/news/wnba-delivers-record-setting-2024-season
https://www.sportico.com/valuations/teams/2024/nwsl-team-values-angel-city-current-san-diego-1234798552/
https://www.sportico.com/business/team-sales/2024/miami-dolphins-sale-ares-private-equity-nfl-deal-1234798319/

Produced by: Parker Fenton</description>
      <pubDate>Fri, 04 Oct 2024 18:00:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>Just Women’s Sports</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/e2ddf2bc-8271-11ef-8edd-53173911be33/image/52dae28b06397b4ff9ff807088825320.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Just Women’s Sports CEO and Founder Haley Rosen and Senior Director John Murray discuss the WNBA’s regular season, NWSL franchise valuations, and what Haley learned from maternity leave.
(0:00) Introducing “The Playbook”
(2:42) WNBA regular season recap: Wins and learnings
(9:43) NWSL franchise valuations and a potential sports bubble
(17:00) Learnings from maternity leave

Follow Haley:
https://x.com/HaleyRosen
Follow John:
https://x.com/John_H_Murray

Referenced in the episode:
https://www.wnba.com/news/wnba-delivers-record-setting-2024-season
https://www.sportico.com/valuations/teams/2024/nwsl-team-values-angel-city-current-san-diego-1234798552/
https://www.sportico.com/business/team-sales/2024/miami-dolphins-sale-ares-private-equity-nfl-deal-1234798319/

Produced by: Parker Fenton</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Just Women’s Sports CEO and Founder Haley Rosen and Senior Director John Murray discuss the WNBA’s regular season, NWSL franchise valuations, and what Haley learned from maternity leave.</p><p>(0:00) Introducing “The Playbook”</p><p>(2:42) WNBA regular season recap: Wins and learnings</p><p>(9:43) NWSL franchise valuations and a potential sports bubble</p><p>(17:00) Learnings from maternity leave</p><p><br></p><p>Follow Haley:</p><p>https://x.com/HaleyRosen</p><p>Follow John:</p><p>https://x.com/John_H_Murray</p><p><br></p><p>Referenced in the episode:</p><p>https://www.wnba.com/news/wnba-delivers-record-setting-2024-season</p><p>https://www.sportico.com/valuations/teams/2024/nwsl-team-values-angel-city-current-san-diego-1234798552/</p><p>https://www.sportico.com/business/team-sales/2024/miami-dolphins-sale-ares-private-equity-nfl-deal-1234798319/</p><p><br></p><p>Produced by: Parker Fenton</p>]]>
      </content:encoded>
      <itunes:duration>1414</itunes:duration>
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