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    <atom:link href="https://feeds.megaphone.fm/theextrashot" rel="self" type="application/rss+xml"/>
    <title>The Extra Shot</title>
    <language>en</language>
    <copyright>2023-present</copyright>
    <description>Ready for a wild ride through the ever-changing world of Digital Marketing?
Meet May King Tsang and Amanda Webb as they unravel the latest digital marketing trends and social media news.
They'll keep you in the loop with the latest news so that you can continue your online marketing success.
Hold on tight, they always deliver top-notch insights but they don't always agree.</description>
    <image>
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      <title>The Extra Shot</title>
    </image>
    <itunes:type>episodic</itunes:type>
    <itunes:subtitle></itunes:subtitle>
    <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
    <itunes:summary>Ready for a wild ride through the ever-changing world of Digital Marketing?
Meet May King Tsang and Amanda Webb as they unravel the latest digital marketing trends and social media news.
They'll keep you in the loop with the latest news so that you can continue your online marketing success.
Hold on tight, they always deliver top-notch insights but they don't always agree.</itunes:summary>
    <content:encoded>
      <![CDATA[<p>Ready for a wild ride through the ever-changing world of Digital Marketing?</p><p>Meet May King Tsang and Amanda Webb as they unravel the latest digital marketing trends and social media news.</p><p>They'll keep you in the loop with the latest news so that you can continue your online marketing success.</p><p>Hold on tight, they always deliver top-notch insights but they don't always agree.</p>]]>
    </content:encoded>
    <itunes:owner>
      <itunes:name>Amanda Webb</itunes:name>
      <itunes:email>amanda@spiderworking.com</itunes:email>
    </itunes:owner>
    <itunes:image href="https://megaphone.imgix.net/podcasts/b2f2295e-2fcc-11ee-8024-3b95be121930/image/The-Extra-Shot.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
    <itunes:category text="Business">
      <itunes:category text="Marketing"/>
    </itunes:category>
    <itunes:category text="Technology">
    </itunes:category>
    <item>
      <title>Coming Soon - That Analytics Podcast</title>
      <link>https://spiderworking.com/that-analytics-podcast-learn-to-love-your-stats/</link>
      <description>Coming soon from Amanda Webb...

Learn how measuring your marketing can save you time and money, attract more customers, make smarter decisions, and grow your business without the overwhelm.

That Analytics Show is the podcast for small business owners and marketers who want to make better use of their data. Join Amanda Webb as she talks to experts about practical ways to improve your website, marketing, and online sales.

From LinkedIn strategies to making sense of Google Analytics 4, each episode is packed with tips that are easy to understand and simple to use.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 20 Jan 2025 07:20:00 -0000</pubDate>
      <itunes:title>Coming Soon - That Analytics Podcast</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Coming soon from Amanda Webb...

Learn how measuring your marketing can save you time and money, attract more customers, make smarter decisions, and grow your business without the overwhelm.

That Analytics Show is the podcast for small business owners and marketers who want to make better use of their data. Join Amanda Webb as she talks to experts about practical ways to improve your website, marketing, and online sales.

From LinkedIn strategies to making sense of Google Analytics 4, each episode is packed with tips that are easy to understand and simple to use.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Coming soon from Amanda Webb...</p><p><br></p><p>Learn how measuring your marketing can save you time and money, attract more customers, make smarter decisions, and grow your business without the overwhelm.</p><p><br></p><p>That Analytics Show is the podcast for small business owners and marketers who want to make better use of their data. Join Amanda Webb as she talks to experts about practical ways to improve your website, marketing, and online sales.</p><p><br></p><p>From LinkedIn strategies to making sense of Google Analytics 4, each episode is packed with tips that are easy to understand and simple to use.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>212</itunes:duration>
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    </item>
    <item>
      <title>The Last Ever Extra Shot - What's Next From May King &amp; Amanda?</title>
      <description>Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Tue, 14 Jan 2025 13:50:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2641</itunes:duration>
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      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL8869559606.mp3?updated=1736864962" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Bonus - AI influencers for TikTok</title>
      <description>Will we be able to tell the difference between AI influencers and real people? What will it look like when they test face cream?
That's the topic of this week's bonus chat with May King Tsang and Amanda Webb
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 01 May 2024 11:00:00 -0000</pubDate>
      <itunes:title>AI influencers for TikTok</itunes:title>
      <itunes:episodeType>bonus</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Will we be able to tell the difference between AI influencers and real people? What will it look like when they test face cream?
That's the topic of this week's bonus chat with May King Tsang and Amanda Webb
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Will we be able to tell the difference between AI influencers and real people? What will it look like when they test face cream?</p><p>That's the topic of this week's bonus chat with May King Tsang and Amanda Webb</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>705</itunes:duration>
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    </item>
    <item>
      <title>034 - Why has it taken so long to get DMs on Threads?</title>
      <description>Grok loses the internet this week for creating fake news. And a tractor company wins.
Plus, Threads just added direct messaging but it happens in a weird way.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 29 Apr 2024 11:00:00 -0000</pubDate>
      <itunes:title>Why has it taken so long to get DMs on Threads?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle/>
      <itunes:summary>Grok loses the internet this week for creating fake news. And a tractor company wins.
Plus, Threads just added direct messaging but it happens in a weird way.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Grok loses the internet this week for creating fake news. And a tractor company wins.</p><p>Plus, Threads just added direct messaging but it happens in a weird way.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1618</itunes:duration>
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      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL8492768757.mp3?updated=1714145102" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>033 - What is UTM tracking and why is it magic?</title>
      <description>A change to our normal schedule as both May King and Amanda are on the road. So we took the opportunity to talk about Amanda's favourite thing, something that seems complicated but is actually dead simple. UTM tracking.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 22 Apr 2024 11:00:00 -0000</pubDate>
      <itunes:title>What is UTM tracking and why is it magic?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>A change to our normal schedule as both May King and Amanda are on the road. So we took the opportunity to talk about Amanda's favourite thing, something that seems complicated but is actually dead simple. UTM tracking.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>A change to our normal schedule as both May King and Amanda are on the road. So we took the opportunity to talk about Amanda's favourite thing, something that seems complicated but is actually dead simple. UTM tracking.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>727</itunes:duration>
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      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL4267967916.mp3?updated=1712942428" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Bonus - What content drives the best results on social media?</title>
      <description>A report from Hubspot reveals the content types that deliver the best ROI for marketers.
May King and Amanda discuss the top 10.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 17 Apr 2024 11:00:00 -0000</pubDate>
      <itunes:title>What content drives the best results on social media?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>A report from Hubspot reveals the content types that deliver the best ROI for marketers.
May King and Amanda discuss the top 10.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>A report from Hubspot reveals the content types that deliver the best ROI for marketers.</p><p>May King and Amanda discuss the top 10.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1201</itunes:duration>
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      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL7625743633.mp3?updated=1712942728" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>032 - Social network notification spam isn't going away</title>
      <description>Instagram just launched a new sticker for stories that allows users to get notifications when you post content.
Which seems like a good idea but won't it end up annoying your audience?

Plus, the man who thinks he knows more about the song 'Blackbird' than Paul McCartney and why M&amp;S uses Aldi wine
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 15 Apr 2024 11:00:00 -0000</pubDate>
      <itunes:title>Social network notification spam isn't going away</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Instagram just launched a new sticker for stories that allows users to get notifications when you post content.
Which seems like a good idea but won't it end up annoying your audience?

Plus, the man who thinks he knows more about the song 'Blackbird' than Paul McCartney and why M&amp;S uses Aldi wine
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Instagram just launched a new sticker for stories that allows users to get notifications when you post content.</p><p>Which seems like a good idea but won't it end up annoying your audience?</p><p><br></p><p>Plus, the man who thinks he knows more about the song 'Blackbird' than Paul McCartney and why M&amp;S uses Aldi wine</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2178</itunes:duration>
      <guid isPermaLink="false"><![CDATA[d278c7cc-f8eb-11ee-996d-cf64dc1b197b]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL5659810171.mp3?updated=1712941902" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>031 - Is April Fools Relevant In The Fake News Era?</title>
      <description>An April fools joke backfired in Ireland, causing Meta to disable a brands social media accounts.
With so much weirdness in the real world and the proliferation of fake news, is April Fools still relevant.

Amanda May King and guests discuss that, Uber Lyft &amp; Beyonce, and how more women are listening to podcasts.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 08 Apr 2024 11:00:00 -0000</pubDate>
      <itunes:title>Is April Fools Relevant In The Fake News Era?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>An April fools joke backfired in Ireland, causing Meta to disable a brands social media accounts.
With so much weirdness in the real world and the proliferation of fake news, is April Fools still relevant.

Amanda May King and guests discuss that, Uber Lyft &amp; Beyonce, and how more women are listening to podcasts.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>An April fools joke backfired in Ireland, causing Meta to disable a brands social media accounts.</p><p>With so much weirdness in the real world and the proliferation of fake news, is April Fools still relevant.</p><p><br></p><p>Amanda May King and guests discuss that, Uber Lyft &amp; Beyonce, and how more women are listening to podcasts.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2446</itunes:duration>
      <guid isPermaLink="false"><![CDATA[f897de32-f343-11ee-a346-9f6361a02d6d]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL8633393422.mp3?updated=1712319747" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Bonus - LinkedIn Ads and Dynamic UTMs</title>
      <description>Amanda gets to nerd out about one of her favourite things UTM links as we discuss the latest update from LinkedIn ads that will make tracking success way easier.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Sat, 30 Mar 2024 00:00:00 -0000</pubDate>
      <itunes:title>LinkedIn Ads and Dynamic UTMs</itunes:title>
      <itunes:episodeType>bonus</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Amanda gets to nerd out about one of her favourite things UTM links as we discuss the latest update from LinkedIn ads that will make tracking success way easier.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Amanda gets to nerd out about one of her favourite things UTM links as we discuss the latest update from LinkedIn ads that will make tracking success way easier.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>817</itunes:duration>
      <guid isPermaLink="false"><![CDATA[a902ec62-edf9-11ee-97c4-77b403230fc0]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL9228336115.mp3?updated=1711737007" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Bonus - Does Anyone Read LinkedIn Collaborative Posts?</title>
      <description>Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 27 Mar 2024 12:00:00 -0000</pubDate>
      <itunes:title>Does Anyone Read LinkedIn Collaborative Posts?</itunes:title>
      <itunes:episodeType>bonus</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>680</itunes:duration>
      <guid isPermaLink="false"><![CDATA[1a4937ee-e87f-11ee-aa11-9bae450655f3]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL1347606532.mp3?updated=1711134612" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>030 - Why share your comments to your Instagram stories?</title>
      <description>Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 25 Mar 2024 12:00:00 -0000</pubDate>
      <itunes:title>Why share your comments to your Instagram stories?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2558</itunes:duration>
      <guid isPermaLink="false"><![CDATA[44f4a7c2-e87e-11ee-9976-2be1be77dc21]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL2566578346.mp3?updated=1711137909" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Bonus - The TikTok Accent</title>
      <description>Can you do the TikTok accent? May King and Amanda give it a try
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 20 Mar 2024 12:00:00 -0000</pubDate>
      <itunes:title>The TikTok Accent</itunes:title>
      <itunes:episodeType>bonus</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Can you do the TikTok accent? May King and Amanda give it a try
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Can you do the TikTok accent? May King and Amanda give it a try</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>543</itunes:duration>
      <guid isPermaLink="false"><![CDATA[1c6ceb8a-e305-11ee-8c49-13ff2860540e]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL9772902884.mp3?updated=1710532460" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>029 - The royals, Photoshop, and the TikTok ban</title>
      <description>May King and Amanda are joined by guest Steve Saul to talk about *that photo* of Kate Middleton, low-effort design and the impending TikTok ban.


Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 18 Mar 2024 12:00:00 -0000</pubDate>
      <itunes:title>The royals, Photoshop, and the TikTok ban</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>May King and Amanda are joined by guest Steve Saul to talk about *that photo* of Kate Middleton, low-effort design and the impending TikTok ban.


Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>May King and Amanda are joined by guest Steve Saul to talk about *that photo* of Kate Middleton, low-effort design and the impending TikTok ban.</p><p><br></p><p><br></p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>3146</itunes:duration>
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      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL8630793304.mp3?updated=1710533259" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Bonus - Is disappearing social media content a good thing?</title>
      <description>Instabos Adam Mosseri floated the idea of auto-archiving posts on Threads after a set amount of time.
People were not mad about the idea.
But should this be a thing? Will it be better for the world if our old social media posts disappear?

May King and Amanda discuss it
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 13 Mar 2024 12:00:00 -0000</pubDate>
      <itunes:title>Is disappearing social media content a good thing?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Instabos Adam Mosseri floated the idea of auto-archiving posts on Threads after a set amount of time.
People were not mad about the idea.
But should this be a thing? Will it be better for the world if our old social media posts disappear?

May King and Amanda discuss it
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Instabos Adam Mosseri floated the idea of auto-archiving posts on Threads after a set amount of time.</p><p>People were not mad about the idea.</p><p>But should this be a thing? Will it be better for the world if our old social media posts disappear?</p><p><br></p><p>May King and Amanda discuss it</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>863</itunes:duration>
      <guid isPermaLink="false"><![CDATA[e6767ea6-dd6e-11ee-90ba-3fb02002f394]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL9056721536.mp3?updated=1709918189" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>028 - Does social media engagement mean more website traffic?</title>
      <description>Who won the internet this week? You may be surprised.
Who lost?
And more importantly, is there a correlation between social media engagement and link clicks?
May King and Amanda are joined by Tim and Teodora to discuss this week's hot internet marketing news.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 11 Mar 2024 12:00:00 -0000</pubDate>
      <itunes:title>Does social media engagement mean more website traffic?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Who won the internet this week? You may be surprised.
Who lost?
And more importantly, is there a correlation between social media engagement and link clicks?
May King and Amanda are joined by Tim and Teodora to discuss this week's hot internet marketing news.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Who won the internet this week? You may be surprised.</p><p>Who lost?</p><p>And more importantly, is there a correlation between social media engagement and link clicks?</p><p>May King and Amanda are joined by Tim and Teodora to discuss this week's hot internet marketing news.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2717</itunes:duration>
      <guid isPermaLink="false"><![CDATA[d3edf40a-dd6c-11ee-b732-2be660014ebe]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL1300994952.mp3?updated=1709918357" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Bonus: When is a conversion not a conversion? When Google changes the name</title>
      <description>Google are changing the name of 'conversions' to 'key events'. But why?
And why is your site suddenly getting a lot of traffic from Poland?
Amanda and May King discuss the latest updates to Google Analytics 4
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 06 Mar 2024 12:00:00 -0000</pubDate>
      <itunes:title>When is a conversion not a conversion? When Google changes the name</itunes:title>
      <itunes:episodeType>bonus</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Google are changing the name of 'conversions' to 'key events'. But why?
And why is your site suddenly getting a lot of traffic from Poland?
Amanda and May King discuss the latest updates to Google Analytics 4
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Google are changing the name of 'conversions' to 'key events'. But why?</p><p>And why is your site suddenly getting a lot of traffic from Poland?</p><p>Amanda and May King discuss the latest updates to Google Analytics 4</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>876</itunes:duration>
      <guid isPermaLink="false"><![CDATA[d269ab6c-d806-11ee-8136-af3253ebf7ff]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL7468485701.mp3?updated=1709323732" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>027 - The Secrets Of The LinkedIn Algorithm</title>
      <description>Real life people who work for LinkedIn have shared some of the secrets behind the algorithm. 
And it's good news.
We also discuss Wonka world, Channel 4 and Elon's swipe at Gmail
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 04 Mar 2024 12:00:00 -0000</pubDate>
      <itunes:title>The Secrets Of The LinkedIn Algorithm</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Real life people who work for LinkedIn have shared some of the secrets behind the algorithm. 
And it's good news.
We also discuss Wonka world, Channel 4 and Elon's swipe at Gmail
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Real life people who work for LinkedIn have shared some of the secrets behind the algorithm. </p><p>And it's good news.</p><p>We also discuss Wonka world, Channel 4 and Elon's swipe at Gmail</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2549</itunes:duration>
      <itunes:explicit>yes</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[183a4bd0-d805-11ee-8a84-0b7b29dc86f2]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL5050679837.mp3?updated=1709324005" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>026 - Don't make these FOMO mistakes </title>
      <description>May King is a FOMO creator. That means she uses social media and her wonderful interview skills to build buzz and excitement about your events, your launches, your online marketing.
It sounds like fun but there's a lot of pitfalls. Amanda talks to May King about the top 3 mistakes people make when creating FOMO.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 26 Feb 2024 12:00:00 -0000</pubDate>
      <itunes:title>Don't make these FOMO mistakes </itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>May King is a FOMO creator. That means she uses social media and her wonderful interview skills to build buzz and excitement about your events, your launches, your online marketing.
It sounds like fun but there's a lot of pitfalls. Amanda talks to May King about the top 3 mistakes people make when creating FOMO.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>May King is a FOMO creator. That means she uses social media and her wonderful interview skills to build buzz and excitement about your events, your launches, your online marketing.</p><p>It sounds like fun but there's a lot of pitfalls. Amanda talks to May King about the top 3 mistakes people make when creating FOMO.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1149</itunes:duration>
      <guid isPermaLink="false"><![CDATA[1c8cab90-d24e-11ee-ac41-d3099037e6f3]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL7603608445.mp3?updated=1708695650" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Bonus - Help GA4 ate my website traffic</title>
      <description>A glitch in Google Analytics means that users are seeing no traffic to their website before September 2023. 
But there's a fix. Find out more on this week's Bonus Shot with May King and Amanda
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 21 Feb 2024 12:00:00 -0000</pubDate>
      <itunes:title>Help GA4 Ate My Website Traffic</itunes:title>
      <itunes:episodeType>bonus</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>A glitch in Google Analytics means that users are seeing no traffic to their website before September 2023. 
But there's a fix. Find out more on this week's Bonus Shot with May King and Amanda
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>A glitch in Google Analytics means that users are seeing no traffic to their website before September 2023. </p><p>But there's a fix. Find out more on this week's Bonus Shot with May King and Amanda</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>736</itunes:duration>
      <guid isPermaLink="false"><![CDATA[7033a3b4-cce2-11ee-97c1-5b032bfa301e]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL9172764035.mp3?updated=1708098642" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>025 - Is it all over for hashtags?</title>
      <description>An Instagram glitch started notifying Instagram users that they could only add 5 hashtags to their posts this week.

Instagram claim it was a glitch but it is a sign of things to come. May King and Amanda discuss the future of tags on Instagram, there's more Taylor Swift news and how reality TV plus smoothies are winning the internet.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 19 Feb 2024 12:00:00 -0000</pubDate>
      <itunes:title>Is it all over for hashtags?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>An Instagram glitch started notifying Instagram users that they could only add 5 hashtags to their posts this week.

Instagram claim it was a glitch but it is a sign of things to come. May King and Amanda discuss the future of tags on Instagram, there's more Taylor Swift news and how reality TV plus smoothies are winning the internet.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>An Instagram glitch started notifying Instagram users that they could only add 5 hashtags to their posts this week.</p><p><br></p><p>Instagram claim it was a glitch but it is a sign of things to come. May King and Amanda discuss the future of tags on Instagram, there's more Taylor Swift news and how reality TV plus smoothies are winning the internet.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2332</itunes:duration>
      <guid isPermaLink="false"><![CDATA[8d5b82a0-cce1-11ee-b8cc-cbd77b74e258]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL9389403404.mp3?updated=1708099142" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Bonus - Why oh why oh why LinkedIn?</title>
      <description>LinkedIn just added a new tab to some connection menus. Amanda is annoyed... May King concurs
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 14 Feb 2024 12:00:00 -0000</pubDate>
      <itunes:title>Why oh why oh why LinkedIn?</itunes:title>
      <itunes:episodeType>bonus</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>LinkedIn just added a new tab to some connection menus. Amanda is annoyed... May King concurs
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>LinkedIn just added a new tab to some connection menus. Amanda is annoyed... May King concurs</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>693</itunes:duration>
      <guid isPermaLink="false"><![CDATA[96562f84-c77a-11ee-b75b-bf357587b6d9]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL4206755326.mp3?updated=1707504283" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>024 - What has Threads stolen from X this time?</title>
      <description>Threads knows it can win if it steals *all* the best Twitter/X features, without bringing the baggage with it.
A new feature is on the way. It's official, trending topics are coming. But Instaboss Adam Mosseri says it won't grow the platform.
Also how TikTok AI is losing the internet, how an Irish courier company has build a strong community of fans, and what animal is May King? (she's not a bear)
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 12 Feb 2024 12:00:00 -0000</pubDate>
      <itunes:title>What has Threads stolen from X this time?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Threads knows it can win if it steals *all* the best Twitter/X features, without bringing the baggage with it.
A new feature is on the way. It's official, trending topics are coming. But Instaboss Adam Mosseri says it won't grow the platform.
Also how TikTok AI is losing the internet, how an Irish courier company has build a strong community of fans, and what animal is May King? (she's not a bear)
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Threads knows it can win if it steals *all* the best Twitter/X features, without bringing the baggage with it.</p><p>A new feature is on the way. It's official, trending topics are coming. But Instaboss Adam Mosseri says it won't grow the platform.</p><p>Also how TikTok AI is losing the internet, how an Irish courier company has build a strong community of fans, and what animal is May King? (she's not a bear)</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1801</itunes:duration>
      <guid isPermaLink="false"><![CDATA[4ad28652-c77a-11ee-9c0b-6b0a8c8cfbf6]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL1065613364.mp3?updated=1707505090" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Bonus - Will Video Spaces Drag Us Back To Twitter/X?</title>
      <description>Twitter/X is about to launch video spaces. Could this be a new way to connect and engage with your audience and grow your personal brand?
Is this the next Blab (do you remember Blab?)


Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 07 Feb 2024 12:00:00 -0000</pubDate>
      <itunes:title>Will Video Spaces Drag Us Back To Twitter/X?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Twitter/X is about to launch video spaces. Could this be a new way to connect and engage with your audience and grow your personal brand?
Is this the next Blab (do you remember Blab?)


Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Twitter/X is about to launch video spaces. Could this be a new way to connect and engage with your audience and grow your personal brand?</p><p>Is this the next Blab (do you remember Blab?)</p><p><br></p><p><br></p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>856</itunes:duration>
      <guid isPermaLink="false"><![CDATA[ee083d2e-c1f5-11ee-99d1-7b7dec1aa444]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL9370596264.mp3?updated=1706897551" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>0023 - Will This Change Everything?</title>
      <description>TikTok made vertical video vital for marketers. Is it about to change everything again as it embraces landscape?
We discuss that. The AI Taylor Swift Porn disaster, Mark Zuckerberg and the senate and more on this week's Extra Shot.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 05 Feb 2024 12:00:00 -0000</pubDate>
      <itunes:title>Will This Change Everything?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>TikTok made vertical video vital for marketers. Is it about to change everything again as it embraces landscape?
We discuss that. The AI Taylor Swift Porn disaster, Mark Zuckerberg and the senate and more on this week's Extra Shot.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>TikTok made vertical video vital for marketers. Is it about to change everything again as it embraces landscape?</p><p>We discuss that. The AI Taylor Swift Porn disaster, Mark Zuckerberg and the senate and more on this week's Extra Shot.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2179</itunes:duration>
      <guid isPermaLink="false"><![CDATA[afeb0af0-c1f3-11ee-bf69-9f8661f3a103]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL6668079108.mp3?updated=1706897795" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Bonus - Glastonbury for Businesses?</title>
      <description>Small business conferences can be dry, boring, tiring and full of sales pitches.
When Abi Sea and Niki Hutchison got together to create Adventures in Marketing they wanted a fun festival vibe. Instead of bands, there were business heroes on stage.
May King and Amanda talk to Abi about what inspired the event, how she got into business and why you really should visit Edinburgh.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 31 Jan 2024 12:00:00 -0000</pubDate>
      <itunes:title>Glastonbury for Businesses?</itunes:title>
      <itunes:episodeType>bonus</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Small business conferences can be dry, boring, tiring and full of sales pitches.
When Abi Sea and Niki Hutchison got together to create Adventures in Marketing they wanted a fun festival vibe. Instead of bands, there were business heroes on stage.
May King and Amanda talk to Abi about what inspired the event, how she got into business and why you really should visit Edinburgh.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Small business conferences can be dry, boring, tiring and full of sales pitches.</p><p>When Abi Sea and Niki Hutchison got together to create Adventures in Marketing they wanted a fun festival vibe. Instead of bands, there were business heroes on stage.</p><p>May King and Amanda talk to Abi about what inspired the event, how she got into business and why you really should visit Edinburgh.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1397</itunes:duration>
      <guid isPermaLink="false"><![CDATA[eca33a7a-bc68-11ee-baf4-57bf62d91733]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL7757585574.mp3?updated=1706287830" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>022 - Teens Are Going Old Skool With Instagram Notes</title>
      <description>Are you old enough to remember when Twitter was just text? Or when Facebook had a 'status update'? If so you might get a burst of nostalgia with Instagram notes.
They're popular with teens, could they be popular with the older generation too? May King and Amanda are joined by special guests Abi Sea and Tim Lewis on this week's show.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 29 Jan 2024 12:00:00 -0000</pubDate>
      <itunes:title>Teens Are Going Old Skool With Instagram Notes</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Are you old enough to remember when Twitter was just text? Or when Facebook had a 'status update'? If so you might get a burst of nostalgia with Instagram notes.
They're popular with teens, could they be popular with the older generation too? May King and Amanda are joined by special guests Abi Sea and Tim Lewis on this week's show.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Are you old enough to remember when Twitter was just text? Or when Facebook had a 'status update'? If so you might get a burst of nostalgia with Instagram notes.</p><p>They're popular with teens, could they be popular with the older generation too? May King and Amanda are joined by special guests Abi Sea and Tim Lewis on this week's show.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1267</itunes:duration>
      <guid isPermaLink="false"><![CDATA[16759af4-bc65-11ee-921f-af14b5306996]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL1592297765.mp3?updated=1706286035" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Bonus: Create Your Own Stickers On Instagram</title>
      <description>You can now create your own stickers on Instagram and use them in your stories. How could businesses use this new feature?

May King and Amanda discuss some options in this episode
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 24 Jan 2024 12:00:00 -0000</pubDate>
      <itunes:title>Create Your Own Stickers On Instagram</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>You can now create your own stickers on Instagram and use them in your stories. How could businesses use this new feature?

May King and Amanda discuss some options in this episode
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>You can now create your own stickers on Instagram and use them in your stories. How could businesses use this new feature?</p><p><br></p><p>May King and Amanda discuss some options in this episode</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>630</itunes:duration>
      <guid isPermaLink="false"><![CDATA[7d2edbc8-b6ea-11ee-8639-ffef3dddf0c3]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL5360871535.mp3?updated=1705683175" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>021 - Is TikTok Really A Search Engine?</title>
      <description>Turns out, TikTok isn't just for youngsters and it isn't just a social network. May King and Amanda discuss how search isn't just about Google and Bing anymore and what we can do to make our content discoverable on social.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 22 Jan 2024 12:00:00 -0000</pubDate>
      <itunes:title>Is TikTok Really A Search Engine?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Turns out, TikTok isn't just for youngsters and it isn't just a social network. May King and Amanda discuss how search isn't just about Google and Bing anymore and what we can do to make our content discoverable on social.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Turns out, TikTok isn't just for youngsters and it isn't just a social network. May King and Amanda discuss how search isn't just about Google and Bing anymore and what we can do to make our content discoverable on social.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1870</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[affa3e48-b6dc-11ee-8499-9fd7a4ff62b7]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL6284426312.mp3?updated=1705682850" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>020 - Will Marketers Kill Threads?</title>
      <description>Threads is launching its API. The thing that connects it to third party tools including scheduling and social media management.
Are we about to be hit with a flood of scheduled marketing posts? Will it make Threads a less exciting place to be?
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Tue, 16 Jan 2024 11:35:00 -0000</pubDate>
      <itunes:title> Will Marketers Kill Threads?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Threads is launching its API. The thing that connects it to third party tools including scheduling and social media management.
Are we about to be hit with a flood of scheduled marketing posts? Will it make Threads a less exciting place to be?
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Threads is launching its API. The thing that connects it to third party tools including scheduling and social media management.</p><p>Are we about to be hit with a flood of scheduled marketing posts? Will it make Threads a less exciting place to be?</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2955</itunes:duration>
      <guid isPermaLink="false"><![CDATA[609aaae8-b463-11ee-8a76-83040bebc7d2]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL4301087489.mp3?updated=1705405641" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>019 - Engage Like No One Is Watching</title>
      <description>Would you like to engage like no one was watching?

Back in September, it was rumoured that Instagram would let you hide your post engagements from other people. 

It doesn't seem to have been rolled out but would it be a good thing?

Do you fear engaging with accounts? Maybe you worry about a backlash? Maybe you just can't keep up with replies? Maybe you prefer a one-2-one conversation in direct messages.

This week we revisit that news story, plus my favourite internet winner story of the year.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 27 Nov 2023 11:35:00 -0000</pubDate>
      <itunes:title>Engage Like No One Is Watching</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Would you like to engage like no one was watching?

Back in September, it was rumoured that Instagram would let you hide your post engagements from other people. 

It doesn't seem to have been rolled out but would it be a good thing?

Do you fear engaging with accounts? Maybe you worry about a backlash? Maybe you just can't keep up with replies? Maybe you prefer a one-2-one conversation in direct messages.

This week we revisit that news story, plus my favourite internet winner story of the year.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Would you like to engage like no one was watching?</p><p><br></p><p>Back in September, it was rumoured that Instagram would let you hide your post engagements from other people. </p><p><br></p><p>It doesn't seem to have been rolled out but would it be a good thing?</p><p><br></p><p>Do you fear engaging with accounts? Maybe you worry about a backlash? Maybe you just can't keep up with replies? Maybe you prefer a one-2-one conversation in direct messages.</p><p><br></p><p>This week we revisit that news story, plus my favourite internet winner story of the year.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2067</itunes:duration>
      <guid isPermaLink="false"><![CDATA[1144777e-8d19-11ee-b65f-5739612cf935]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL8587221957.mp3?updated=1701085231" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>018 - Now That Tagfest Is Upon Us</title>
      <description>Back in August we reported on a new feature which thankfully, doesn't seem to have made it to Instagram yet. 
The feature would allow you to quickly tag multiple people in a post. Who loves to be tagged in irrelevant Instagram posts? Not me!
But Meta seems keen on tagging and there isn't a day that passes that I don't get a notification that I've been tagged, with everyone, in a Facebook group or on a Facebook page. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 20 Nov 2023 12:02:00 -0000</pubDate>
      <itunes:title>Now That Tagfest Is Upon Us</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Back in August we reported on a new feature which thankfully, doesn't seem to have made it to Instagram yet. 
The feature would allow you to quickly tag multiple people in a post. Who loves to be tagged in irrelevant Instagram posts? Not me!
But Meta seems keen on tagging and there isn't a day that passes that I don't get a notification that I've been tagged, with everyone, in a Facebook group or on a Facebook page. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Back in August we reported on a new feature which thankfully, doesn't seem to have made it to Instagram yet. </p><p>The feature would allow you to quickly tag multiple people in a post. Who loves to be tagged in irrelevant Instagram posts? Not me!</p><p>But Meta seems keen on tagging and there isn't a day that passes that I don't get a notification that I've been tagged, with everyone, in a Facebook group or on a Facebook page. </p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>948</itunes:duration>
      <guid isPermaLink="false"><![CDATA[ad098e4c-879c-11ee-8a7a-87dcad2abec9]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL8763130917.mp3?updated=1700482386" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>017 - Has Twitter/X Changed Since August?</title>
      <description>Amanda looks back on a 'classic' episode where we see Twitter change it's name to X. Were we impressed?

Maybe not but Barbies extensive marketing did get out praise, and we had a disagreement about Nike.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 13 Nov 2023 18:36:00 -0000</pubDate>
      <itunes:title>Barbie, Nike, and What Happened When Twitter became X?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>17</itunes:episode>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Amanda looks back on a 'classic' episode where we see Twitter change it's name to X. Were we impressed?

Maybe not but Barbies extensive marketing did get out praise, and we had a disagreement about Nike.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Amanda looks back on a 'classic' episode where we see Twitter change it's name to X. Were we impressed?</p><p><br></p><p>Maybe not but Barbies extensive marketing did get out praise, and we had a disagreement about Nike.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>3085</itunes:duration>
      <guid isPermaLink="false"><![CDATA[fc5b8930-7fd3-11ee-8256-67b190c7c495]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL5505394254.mp3?updated=1699627042" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>016 - FOMO Is Not Just For Starters</title>
      <description>Businesses are great at promoting their events and launches before they happen, but they often forget to promote them during and after.
May King tells us why this is a crucial part of FOMO creation.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Sat, 04 Nov 2023 12:00:00 -0000</pubDate>
      <itunes:title>FOMO Is Not Just For Starters</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Businesses are great at promoting their events and launches before they happen, but they often forget to promote them during and after.
May King tells us why this is a crucial part of FOMO creation.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Businesses are great at promoting their events and launches before they happen, but they often forget to promote them during and after.</p><p>May King tells us why this is a crucial part of FOMO creation.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1411</itunes:duration>
      <guid isPermaLink="false"><![CDATA[0ded528c-7a48-11ee-82fc-ebef53a3fde2]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL7556596058.mp3?updated=1699019788" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>015 - Would You Take A Whole Week Out To Plan Your Business?</title>
      <description>Amanda took a week out of the regular day-to-day of running her business to plan the future of the business. Did it work? What did she do? What did she learn?

May King asks her all the questions
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Sat, 28 Oct 2023 11:00:00 -0000</pubDate>
      <itunes:title>Would You Take A Whole Week Out To Plan Your Business?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Amanda took a week out of the regular day-to-day of running her business to plan the future of the business. Did it work? What did she do? What did she learn?

May King asks her all the questions
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Amanda took a week out of the regular day-to-day of running her business to plan the future of the business. Did it work? What did she do? What did she learn?</p><p><br></p><p>May King asks her all the questions</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1467</itunes:duration>
      <guid isPermaLink="false"><![CDATA[71b68040-74e9-11ee-939d-07ab07d3fda4]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL5603787867.mp3?updated=1698426186" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Bonus - Social Media Links In Google Business Profiles?</title>
      <description>In this bonus episode, May King and Amanda discuss the addition of social links to Google Business Profiles.
Why is linking to social important? Why are Google Business Profiles important?
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 25 Oct 2023 11:00:00 -0000</pubDate>
      <itunes:title>Social Media Links In Google Business Profiles?</itunes:title>
      <itunes:episodeType>bonus</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>In this bonus episode, May King and Amanda discuss the addition of social links to Google Business Profiles.
Why is linking to social important? Why are Google Business Profiles important?
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>In this bonus episode, May King and Amanda discuss the addition of social links to Google Business Profiles.</p><p>Why is linking to social important? Why are Google Business Profiles important?</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>642</itunes:duration>
      <guid isPermaLink="false"><![CDATA[5b3ad5d0-6f46-11ee-b891-37bfbbd46c0c]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL9089139277.mp3?updated=1697806222" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>014 - Wagatha Christie Your Instagram Marketing</title>
      <description>Instagram is officially testing a new feature that will let you share your stories with select groups of people. A fabulous feature for businesses that serve more than one type of customer.

Plus this week's internet winner is a bunch of Twitter/X users who are quietly protesting one of the platform changes.
The loser is a rather bizarre TikTok Meme generator
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 23 Oct 2023 11:00:00 -0000</pubDate>
      <itunes:title>Wagatha Christie Your Instagram Marketing</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Instagram is officially testing a new feature that will let you share your stories with select groups of people. A fabulous feature for businesses that serve more than one type of customer.

Plus this week's internet winner is a bunch of Twitter/X users who are quietly protesting one of the platform changes.
The loser is a rather bizarre TikTok Meme generator
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Instagram is officially testing a new feature that will let you share your stories with select groups of people. A fabulous feature for businesses that serve more than one type of customer.</p><p><br></p><p>Plus this week's internet winner is a bunch of Twitter/X users who are quietly protesting one of the platform changes.</p><p>The loser is a rather bizarre TikTok Meme generator</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1924</itunes:duration>
      <guid isPermaLink="false"><![CDATA[24d3b1fe-6f43-11ee-8db2-c36b3fa38006]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL3330804185.mp3?updated=1697805182" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>013 - You don't need an event to get FOMO</title>
      <description>FOMO is usually associated with an event. Whether it's a launch, an online summit or an in-person meet-up, people who don't attend get the FOMO.
But FOMO creator and co-host May King tells us that you can actually create FOMO about anything you do. And she tells us how.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 16 Oct 2023 11:00:00 -0000</pubDate>
      <itunes:title>You don't need an event to get FOMO</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>FOMO is usually associated with an event. Whether it's a launch, an online summit or an in-person meet-up, people who don't attend get the FOMO.
But FOMO creator and co-host May King tells us that you can actually create FOMO about anything you do. And she tells us how.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>FOMO is usually associated with an event. Whether it's a launch, an online summit or an in-person meet-up, people who don't attend get the FOMO.</p><p>But FOMO creator and co-host May King tells us that you can actually create FOMO about anything you do. And she tells us how.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1256</itunes:duration>
      <guid isPermaLink="false"><![CDATA[98afd324-5eb7-11ee-b7da-531a5e801bda]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL1242609346.mp3?updated=1695985759" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Bonus - Do you care if you don't get personalised ads on social?</title>
      <description>Reddit is taking away the ability to opt-out of personalised ads on the site. Except for in some countries (we're guessing EU countries).
It says that users will see better, more relevant ads as a result. Which is great for advertisers, but do people really care if they see relevant ads?
We're not sure...
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 11 Oct 2023 11:00:00 -0000</pubDate>
      <itunes:title>Do you care if you don't get personalised ads on social?</itunes:title>
      <itunes:episodeType>bonus</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Reddit is taking away the ability to opt-out of personalised ads on the site. Except for in some countries (we're guessing EU countries).
It says that users will see better, more relevant ads as a result. Which is great for advertisers, but do people really care if they see relevant ads?
We're not sure...
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Reddit is taking away the ability to opt-out of personalised ads on the site. Except for in some countries (we're guessing EU countries).</p><p>It says that users will see better, more relevant ads as a result. Which is great for advertisers, but do people really care if they see relevant ads?</p><p>We're not sure...</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>722</itunes:duration>
      <guid isPermaLink="false"><![CDATA[34e0f2c0-6465-11ee-8390-d3f966046f7f]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL1828278379.mp3?updated=1696609935" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>012 - Would You Pay To Get Rid Of Ads On Social?</title>
      <description>Would you pay to get rid of ads on social media?
TikTok is testing a new subscription service that offers and ad free experience. But will people be willing to pay to get rid of ads there.
May King &amp; Amanda discuss this topic with their friends on LinkedIn. They also talk about this week's internet winner, Canva, that just launched a rake of easy to use AI tools. And the internet loser...
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 09 Oct 2023 11:00:00 -0000</pubDate>
      <itunes:title>Would You Pay To Get Rid Of Ads On Social?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Would you pay to get rid of ads on social media?
TikTok is testing a new subscription service that offers and ad free experience. But will people be willing to pay to get rid of ads there.
May King &amp; Amanda discuss this topic with their friends on LinkedIn. They also talk about this week's internet winner, Canva, that just launched a rake of easy to use AI tools. And the internet loser...
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Would you pay to get rid of ads on social media?</p><p>TikTok is testing a new subscription service that offers and ad free experience. But will people be willing to pay to get rid of ads there.</p><p>May King &amp; Amanda discuss this topic with their friends on LinkedIn. They also talk about this week's internet winner, Canva, that just launched a rake of easy to use AI tools. And the internet loser...</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2552</itunes:duration>
      <guid isPermaLink="false"><![CDATA[41748e54-6463-11ee-8a17-c3f65996f037]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL6269558946.mp3?updated=1696609729" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>011 - Is Everything A Vanity Metric?</title>
      <description>Is everything just a vanity metric? Even your sales figure?
May King is away creating FOMO this week so the show is a bit different. We get into the nitty-gritty of vanity metrics. 
What is a vanity metric?
Can any metric be a vanity metric? Including sales revenue?
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 02 Oct 2023 11:00:00 -0000</pubDate>
      <itunes:title>Is Everything A Vanity Metric?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Is everything just a vanity metric? Even your sales figure?
May King is away creating FOMO this week so the show is a bit different. We get into the nitty-gritty of vanity metrics. 
What is a vanity metric?
Can any metric be a vanity metric? Including sales revenue?
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Is everything just a vanity metric? Even your sales figure?</p><p>May King is away creating FOMO this week so the show is a bit different. We get into the nitty-gritty of vanity metrics. </p><p>What is a vanity metric?</p><p>Can any metric be a vanity metric? Including sales revenue?</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1281</itunes:duration>
      <guid isPermaLink="false"><![CDATA[4ef2bd0c-5eb5-11ee-ae02-a7d491a2a603]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL9022764424.mp3?updated=1695984838" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Bonus - Should You Pay For Customer Service?</title>
      <description>Imagine you bought something from a shop, when you got it home you found out it was faulty, but when you bring it back to the shop they won't help you out unless you pay them for customer service.
Is this what Meta is doing by asking businesses to pay for their 'Verified' service?
May King and Amanda get ranty in this bonus episode of The Extra Shot.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 27 Sep 2023 11:00:00 -0000</pubDate>
      <itunes:title>Should You Pay For Customer Service?</itunes:title>
      <itunes:episodeType>bonus</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Imagine you bought something from a shop, when you got it home you found out it was faulty, but when you bring it back to the shop they won't help you out unless you pay them for customer service.
Is this what Meta is doing by asking businesses to pay for their 'Verified' service?
May King and Amanda get ranty in this bonus episode of The Extra Shot.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Imagine you bought something from a shop, when you got it home you found out it was faulty, but when you bring it back to the shop they won't help you out unless you pay them for customer service.</p><p>Is this what Meta is doing by asking businesses to pay for their 'Verified' service?</p><p>May King and Amanda get ranty in this bonus episode of The Extra Shot.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1090</itunes:duration>
      <guid isPermaLink="false"><![CDATA[dd5951aa-595b-11ee-ad62-db99ad21191d]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL5035115935.mp3?updated=1695396624" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>010 - Will We All Have To Pay For X?</title>
      <description>We can only hope that this was a flight of fancy from Elon Musk.

In a conversation with Israeli Prime Minister Benjamin Netanyahu, Musk suggested he may start charging everyone a small monthly fee to use X. Apparently it’s a bid to combat bots.

The problem is, whilst it may help get rid of bots, it will definitely help get rid of humans. It reminded me to cancel my premium account.

However, who thought people would pay for verification? Could this be a new era in social media?

Also find out what big brand's low cost campaign won the internet this week and who lost it.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 25 Sep 2023 11:00:00 -0000</pubDate>
      <itunes:title>Will We All Have To Pay For X?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>We can only hope that this was a flight of fancy from Elon Musk.

In a conversation with Israeli Prime Minister Benjamin Netanyahu, Musk suggested he may start charging everyone a small monthly fee to use X. Apparently it’s a bid to combat bots.

The problem is, whilst it may help get rid of bots, it will definitely help get rid of humans. It reminded me to cancel my premium account.

However, who thought people would pay for verification? Could this be a new era in social media?

Also find out what big brand's low cost campaign won the internet this week and who lost it.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>We can only hope that this was a flight of fancy from Elon Musk.</p><p><br></p><p>In a conversation with Israeli Prime Minister Benjamin Netanyahu, Musk suggested he may start charging everyone a small monthly fee to use X. Apparently it’s a bid to combat bots.</p><p><br></p><p>The problem is, whilst it may help get rid of bots, it will definitely help get rid of humans. It reminded me to cancel my premium account.</p><p><br></p><p>However, who thought people would pay for verification? Could this be a new era in social media?</p><p><br></p><p>Also find out what big brand's low cost campaign won the internet this week and who lost it.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2011</itunes:duration>
      <guid isPermaLink="false"><![CDATA[69a23022-5958-11ee-a6ec-3f04b723c9b4]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL7121511989.mp3?updated=1695395216" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Bonus - The AI Politicians Are Coming To Getcha</title>
      <description>Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 20 Sep 2023 11:00:00 -0000</pubDate>
      <itunes:title>The AI Politicians Are Coming To Getcha</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>927</itunes:duration>
      <guid isPermaLink="false"><![CDATA[0061538e-53d3-11ee-975a-47d2e098e662]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL1420772010.mp3?updated=1694787921" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>009 - The Fear Of Liking </title>
      <description>People are posting and engaging on social media publicly less than they ever have before. Which leaves the social platforms with a problem.
Less content, less engagement will make the whole place less interesting for users. And, it means less space from ads.
So Instagram are testing the option to hide your like engagement from users. Will this encourage more people to engage, knowing that their boss, their stalker, their partner can't see every move they make?
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 18 Sep 2023 11:00:00 -0000</pubDate>
      <itunes:title>The Fear Of Liking </itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>People are posting and engaging on social media publicly less than they ever have before. Which leaves the social platforms with a problem.
Less content, less engagement will make the whole place less interesting for users. And, it means less space from ads.
So Instagram are testing the option to hide your like engagement from users. Will this encourage more people to engage, knowing that their boss, their stalker, their partner can't see every move they make?
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>People are posting and engaging on social media publicly less than they ever have before. Which leaves the social platforms with a problem.</p><p>Less content, less engagement will make the whole place less interesting for users. And, it means less space from ads.</p><p>So Instagram are testing the option to hide your like engagement from users. Will this encourage more people to engage, knowing that their boss, their stalker, their partner can't see every move they make?</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2072</itunes:duration>
      <guid isPermaLink="false"><![CDATA[1921c112-53d1-11ee-aadf-931a33a2b9d1]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL3112790713.mp3?updated=1694787812" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>008 - One Social Network To Rule Them All</title>
      <description>Meta, X (formally known as Twitter) and now TikTok are all vying to be the one social network to rule them all.

Like WeChat in China they want to *be* the internet.

We think it's a bad idea. But there's a rumour that TikTok is about to ban links to external e-commerce sites like Amazon, they deny it but it would make sense if they want to be the ONE.

There's fun news too. Amanda talks about one big brand that won the internet this week and May King tells us how many hats, and other equipment she's bringing to her FOMO gig in the Netherlands.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 11 Sep 2023 11:00:00 -0000</pubDate>
      <itunes:title>One Social Network To Rule Them All</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Meta, X (formally known as Twitter) and now TikTok are all vying to be the one social network to rule them all.

Like WeChat in China they want to *be* the internet.

We think it's a bad idea. But there's a rumour that TikTok is about to ban links to external e-commerce sites like Amazon, they deny it but it would make sense if they want to be the ONE.

There's fun news too. Amanda talks about one big brand that won the internet this week and May King tells us how many hats, and other equipment she's bringing to her FOMO gig in the Netherlands.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Meta, X (formally known as Twitter) and now TikTok are all vying to be the one social network to rule them all.</p><p><br></p><p>Like WeChat in China they want to *be* the internet.</p><p><br></p><p>We think it's a bad idea. But there's a rumour that TikTok is about to ban links to external e-commerce sites like Amazon, they deny it but it would make sense if they want to be the ONE.</p><p><br></p><p>There's fun news too. Amanda talks about one big brand that won the internet this week and May King tells us how many hats, and other equipment she's bringing to her FOMO gig in the Netherlands.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1526</itunes:duration>
      <guid isPermaLink="false"><![CDATA[cf19a54e-4e44-11ee-9c3f-cf8274764bc6]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL6626035832.mp3?updated=1694177285" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Bonus - Making better managers with Reg Friddle</title>
      <description>Reg Friddle works with managers to make their lives easier. In this episode we talk about the challenges managers face and how to get out of the cycle of firefighting and micro-managing

Subscribe to Reg's Webinar here: https://us02web.zoom.us/meeting/register/tZElcO2tqj8jH9XelfTRFjRiIxzocOzTvsDZ#/registration

And visit his website here: https://www.preferred-future.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 06 Sep 2023 11:00:00 -0000</pubDate>
      <itunes:title> Making better managers with Reg Friddle</itunes:title>
      <itunes:episodeType>bonus</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Reg Friddle works with managers to make their lives easier. In this episode we talk about the challenges managers face and how to get out of the cycle of firefighting and micro-managing

Subscribe to Reg's Webinar here: https://us02web.zoom.us/meeting/register/tZElcO2tqj8jH9XelfTRFjRiIxzocOzTvsDZ#/registration

And visit his website here: https://www.preferred-future.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Reg Friddle works with managers to make their lives easier. In this episode we talk about the challenges managers face and how to get out of the cycle of firefighting and micro-managing</p><p><br></p><p>Subscribe to Reg's Webinar here: https://us02web.zoom.us/meeting/register/tZElcO2tqj8jH9XelfTRFjRiIxzocOzTvsDZ#/registration</p><p><br></p><p>And visit his website here: https://www.preferred-future.com/</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1417</itunes:duration>
      <guid isPermaLink="false"><![CDATA[bd79d49c-4a4a-11ee-a1c8-677be1da604e]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL7935788563.mp3?updated=1693740855" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>007 - A new way to get more comments on Instagram</title>
      <description>This week, May King and Amanda are joined by Reg Friddle. They discuss how the Rolling Stones won the internet and how scammers on X lost it. The hot topic of the week is how to get more comments on Instagram
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 04 Sep 2023 11:00:00 -0000</pubDate>
      <itunes:title>A new way to get more comments on Instagram</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>This week, May King and Amanda are joined by Reg Friddle. They discuss how the Rolling Stones won the internet and how scammers on X lost it. The hot topic of the week is how to get more comments on Instagram
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>This week, May King and Amanda are joined by Reg Friddle. They discuss how the Rolling Stones won the internet and how scammers on X lost it. The hot topic of the week is how to get more comments on Instagram</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1262</itunes:duration>
      <guid isPermaLink="false"><![CDATA[d21a1888-4a4c-11ee-8de1-7b38b0875822]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL6851664886.mp3?updated=1693740982" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Bonus: Should you be able to block people on social media?</title>
      <description>Elon Musk says he's getting rid of the block feature on X (formally Twitter). Is this a terrible idea?

May King and Amanda talk about the people they block and why we really need this feature. We also talk about the new CEO and some of Musk's other weirdness.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 30 Aug 2023 11:00:00 -0000</pubDate>
      <itunes:title>Should you be able to block people on social media?</itunes:title>
      <itunes:episodeType>bonus</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Elon Musk says he's getting rid of the block feature on X (formally Twitter). Is this a terrible idea?

May King and Amanda talk about the people they block and why we really need this feature. We also talk about the new CEO and some of Musk's other weirdness.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Elon Musk says he's getting rid of the block feature on X (formally Twitter). Is this a terrible idea?</p><p><br></p><p>May King and Amanda talk about the people they block and why we really need this feature. We also talk about the new CEO and some of Musk's other weirdness.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>845</itunes:duration>
      <guid isPermaLink="false"><![CDATA[17632628-4368-11ee-8608-d7966bc1fafc]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL3825094337.mp3?updated=1692982785" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>006 - Watch out for the lurkers!</title>
      <description>In this episode, May King tells us why it's important to create content for the lurkers on social media.
Who are the lurkers? Why do you need them? Why is talking to them important for FOMO? Find out.
This is a replacement episode for this week's LinkedIn Live because someone (looks at Amanda) messed up the recording. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 28 Aug 2023 11:00:00 -0000</pubDate>
      <itunes:title>Watch out for the lurkers!</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>In this episode, May King tells us why it's important to create content for the lurkers on social media.
Who are the lurkers? Why do you need them? Why is talking to them important for FOMO? Find out.
This is a replacement episode for this week's LinkedIn Live because someone (looks at Amanda) messed up the recording. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>In this episode, May King tells us why it's important to create content for the lurkers on social media.</p><p>Who are the lurkers? Why do you need them? Why is talking to them important for FOMO? Find out.</p><p>This is a replacement episode for this week's LinkedIn Live because someone (looks at Amanda) messed up the recording. </p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1222</itunes:duration>
      <guid isPermaLink="false"><![CDATA[c6fac2e0-4367-11ee-b142-cf36574e81db]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL2107246492.mp3?updated=1692982874" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Bonus: Is the Tag Fest upon us? </title>
      <description>May King and Amanda discuss a new way to tag on Instagram. Which could be super useful or terribly spammy. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 23 Aug 2023 11:00:00 -0000</pubDate>
      <itunes:title>Is the Tag Fest upon us? @Everyone comes to Instagram</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>May King and Amanda discuss a new way to tag on Instagram. Which could be super useful or terribly spammy. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>May King and Amanda discuss a new way to tag on Instagram. Which could be super useful or terribly spammy. </p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>825</itunes:duration>
      <guid isPermaLink="false"><![CDATA[4b428e90-3ddf-11ee-a17b-7b1f3b97cb2b]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL9880542142.mp3?updated=1692374275" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>005 - Are you about to lose your Facebook group</title>
      <description>May King and Amanda talk about a bizarre update from Facebook that means if you're not active in your own Facebook group, it may replace you as admin.
The Internet winner is an AI bot that is trying to take over Snapchat, the losers... those cage fighters.

We're also joined by Ella Orr who shares news about a LinkedIn issue currently doing the rounds.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 21 Aug 2023 11:00:00 -0000</pubDate>
      <itunes:title> Are you about to lose your Facebook group</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>May King and Amanda talk about a bizarre update from Facebook that means if you're not active in your own Facebook group, it may replace you as admin.
The Internet winner is an AI bot that is trying to take over Snapchat, the losers... those cage fighters.

We're also joined by Ella Orr who shares news about a LinkedIn issue currently doing the rounds.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>May King and Amanda talk about a bizarre update from Facebook that means if you're not active in your own Facebook group, it may replace you as admin.</p><p>The Internet winner is an AI bot that is trying to take over Snapchat, the losers... those cage fighters.</p><p><br></p><p>We're also joined by Ella Orr who shares news about a LinkedIn issue currently doing the rounds.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2125</itunes:duration>
      <guid isPermaLink="false"><![CDATA[e69b5be8-3dde-11ee-873f-df185effc916]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL3824260868.mp3?updated=1692374331" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Bonus: What will we use WhatsApp screen sharing for?</title>
      <description>WhatsApp is rolling out screen-sharing for mobile and Windows desktop.
How can businesses use this cool new tool?

Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 16 Aug 2023 11:00:00 -0000</pubDate>
      <itunes:title>Bonus: What will we use WhatsApp screen sharing for?</itunes:title>
      <itunes:episodeType>bonus</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>WhatsApp is rolling out screen-sharing for mobile and Windows desktop.
How can businesses use this cool new tool?

Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>WhatsApp is rolling out screen-sharing for mobile and Windows desktop.</p><p>How can businesses use this cool new tool?</p><p><br></p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>577</itunes:duration>
      <guid isPermaLink="false"><![CDATA[e0eb0c8c-385e-11ee-b8dc-33897ea98a1f]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL5374982017.mp3?updated=1691769365" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>004 - Should Influencers ask for freebies? TikTok makes e-commerce easy</title>
      <description>It all gets a bit heated this week when May King and Amanda disagree about an influencer campaign that either won or lost the internet.
They also discuss TikTok's new Fulfilled By TikTok e-commerce offering for the UK and welcome guest contributions from Jaysica Marvell and Hanna Laatio McDonnell
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 14 Aug 2023 11:00:00 -0000</pubDate>
      <itunes:title>Should Influencers ask for freebies? TikTok makes e-commerce easy</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>It all gets a bit heated this week when May King and Amanda disagree about an influencer campaign that either won or lost the internet.
They also discuss TikTok's new Fulfilled By TikTok e-commerce offering for the UK and welcome guest contributions from Jaysica Marvell and Hanna Laatio McDonnell
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>It all gets a bit heated this week when May King and Amanda disagree about an influencer campaign that either won or lost the internet.</p><p>They also discuss TikTok's new Fulfilled By TikTok e-commerce offering for the UK and welcome guest contributions from Jaysica Marvell and Hanna Laatio McDonnell</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2349</itunes:duration>
      <guid isPermaLink="false"><![CDATA[4e0276f0-385c-11ee-a1f0-bb9c0368e85a]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL7387992075.mp3?updated=1692194331" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Bonus: Do we secretly love the algorithms?</title>
      <description>We all hate the algorithms right? They're just robots that seem to think they know what we want (but don't). Would a chronological feed be better?


Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 09 Aug 2023 11:00:00 -0000</pubDate>
      <itunes:title>Do we secretly love the algorithms?</itunes:title>
      <itunes:episodeType>bonus</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>We all hate the algorithms right? They're just robots that seem to think they know what we want (but don't). Would a chronological feed be better?


Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>We all hate the algorithms right? They're just robots that seem to think they know what we want (but don't). Would a chronological feed be better?</p><p><br></p><p><br></p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>833</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[efa284f0-32e9-11ee-b0b6-c7c66e096830]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL6707403336.mp3?updated=1691169525" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>003 - Bad influencers, Uno and scam ads</title>
      <description>This week in the topical digital marketing show for business. May King and Amanda award Mattel the won the internet award. But who lost the internet?
They also discuss the rise of scam ads on social and search.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 07 Aug 2023 09:30:00 -0000</pubDate>
      <itunes:title>Bad influencers, Uno and scam ads</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>This week in the topical digital marketing show for business. May King and Amanda award Mattel the won the internet award. But who lost the internet?
They also discuss the rise of scam ads on social and search.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>This week in the topical digital marketing show for business. May King and Amanda award Mattel the won the internet award. But who lost the internet?</p><p>They also discuss the rise of scam ads on social and search.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
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      <itunes:duration>2013</itunes:duration>
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      <title>002 - Is Twitter still Twitter? The Nike Soccer Scandal &amp; Barbie</title>
      <description>May King and Amanda talk about Elon Musk's Twitter rebrand, a potential brand-damaging move from Nike, and a bit of Barbie
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Tue, 01 Aug 2023 16:03:16 -0000</pubDate>
      <itunes:title>Is Twitter still Twitter? The Nike Soccer Scandal &amp; Barbie</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>May King and Amanda talk about Elon Musk's Twitter rebrand, a potential brand-damaging move from Nike, and a bit of Barbie
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>May King and Amanda talk about Elon Musk's Twitter rebrand, a potential brand-damaging move from Nike, and a bit of Barbie</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
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      <itunes:duration>2962</itunes:duration>
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      <title>001 - May King gives Amanda Threads FOMO</title>
      <description>Meta's Twitter alternative Threads was launched but people in the EU can't get it.
Amanda is in Ireland which is still in the EU, May King is in the UK. They meet in a pub to discuss the newest network on the block.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Tue, 01 Aug 2023 16:00:38 -0000</pubDate>
      <itunes:title>May King gives Amanda Threads FOMO</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>May King Tsang &amp; Amanda Webb</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Meta's Twitter alternative Threads was launched but people in the EU can't get it.
Amanda is in Ireland which is still in the EU, May King is in the UK. They meet in a pub to discuss the newest network on the block.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Meta's Twitter alternative Threads was launched but people in the EU can't get it.</p><p>Amanda is in Ireland which is still in the EU, May King is in the UK. They meet in a pub to discuss the newest network on the block.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>801</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
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