That Analytics Podcast https://spiderworking.com en 2025-present Learn how measuring your marketing can save you time and money, attract more customers, make smarter decisions, and grow your business without the overwhelm. That Analytics Show is the podcast for small business owners and marketers who want to make better use of their data. Join Amanda Webb as she talks to experts about practical ways to improve your website, marketing, and online sales. From LinkedIn strategies to making sense of Google Analytics 4, each episode is packed with tips that are easy to understand and simple to use. https://megaphone.imgix.net/podcasts/e2253dae-bf10-11ef-abce-47838d786e50/image/b8af7e5f047816cdc70019e29906c325.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress That Analytics Podcast https://spiderworking.com episodic Amanda Webb Learn how measuring your marketing can save you time and money, attract more customers, make smarter decisions, and grow your business without the overwhelm. That Analytics Show is the podcast for small business owners and marketers who want to make better use of their data. Join Amanda Webb as she talks to experts about practical ways to improve your website, marketing, and online sales. From LinkedIn strategies to making sense of Google Analytics 4, each episode is packed with tips that are easy to understand and simple to use. Learn how measuring your marketing can save you time and money, attract more customers, make smarter decisions, and grow your business without the overwhelm.

That Analytics Show is the podcast for small business owners and marketers who want to make better use of their data. Join Amanda Webb as she talks to experts about practical ways to improve your website, marketing, and online sales.

From LinkedIn strategies to making sense of Google Analytics 4, each episode is packed with tips that are easy to understand and simple to use.

]]> Amanda Webb amanda@spiderworking.com S1: E8 - Scaling E-Commerce Profitably: Insights from Thomas Gleeson https://spiderworking.com/tap8 E-commerce is exciting, but let’s be honest, it’s not getting any easier. Rising costs, fierce competition, and tricky analytics make scaling profitably a challenge. Thomas Gleeson, co-founder of StoreHero, knows this game inside out. With years of experience in family businesses, Shopify, and now StoreHero, he’s got some hard-earned wisdom to share. Here’s how you can build a thriving e-commerce business without burning through cash. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 12 Mar 2025 12:00:00 -0000 Scaling E-Commerce Profitably: Insights from Thomas Gleeson full 1 8 Amanda Webb E-commerce is exciting, but let’s be honest, it’s not getting any easier. Rising costs, fierce competition, and tricky analytics make scaling profitably a challenge. Thomas Gleeson, co-founder of StoreHero, knows this game inside out. With years of experience in family businesses, Shopify, and now StoreHero, he’s got some hard-earned wisdom to share. Here’s how you can build a thriving e-commerce business without burning through cash. Learn more about your ad choices. Visit megaphone.fm/adchoices E-commerce is exciting, but let’s be honest, it’s not getting any easier. Rising costs, fierce competition, and tricky analytics make scaling profitably a challenge. Thomas Gleeson, co-founder of StoreHero, knows this game inside out. With years of experience in family businesses, Shopify, and now StoreHero, he’s got some hard-earned wisdom to share. Here’s how you can build a thriving e-commerce business without burning through cash.


Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2530 S1: E7 Optimising User Experience with Analytics: Insights from Rebeca Durán Stewart https://spiderworking.com/tap7 Struggling with low engagement rates or declining conversions? Your website’s user experience (UX) might be the culprit. In this episode, Rebeca Durán Stewart, UX consultant at UX and Why, shares how Google Analytics 4 can reveal hidden UX issues—and the simple tweaks that can fix them. From uncovering red flags in your data to optimising for mobile-first users, Rebeca’s insights will change how you approach website design and customer journeys. Tune in for practical, data-driven tips to create a seamless user experience that keeps visitors coming back Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 05 Mar 2025 12:00:00 -0000 Optimising User Experience with Analytics: Insights from Rebeca Durán Stewart full 1 7 Amanda Webb Struggling with low engagement rates or declining conversions? Your website’s user experience (UX) might be the culprit. In this episode, Rebeca Durán Stewart, UX consultant at UX and Why, shares how Google Analytics 4 can reveal hidden UX issues—and the simple tweaks that can fix them. From uncovering red flags in your data to optimising for mobile-first users, Rebeca’s insights will change how you approach website design and customer journeys. Tune in for practical, data-driven tips to create a seamless user experience that keeps visitors coming back Learn more about your ad choices. Visit megaphone.fm/adchoices Struggling with low engagement rates or declining conversions? Your website’s user experience (UX) might be the culprit. In this episode, Rebeca Durán Stewart, UX consultant at UX and Why, shares how Google Analytics 4 can reveal hidden UX issues—and the simple tweaks that can fix them. From uncovering red flags in your data to optimising for mobile-first users, Rebeca’s insights will change how you approach website design and customer journeys. Tune in for practical, data-driven tips to create a seamless user experience that keeps visitors coming back

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2232 S1:E6 Optimising Low-Traffic Websites: Insights from Usman Qureshi https://spiderworking.com/tap6 Conversion rate optimisation (CRO) and analytics often feel like tools reserved for big brands with thousands of visitors. But small businesses with low-traffic websites can benefit just as much, if not more, by making smart, strategic changes. Usman Qureshi, a CRO and analytics expert, has cracked the code on making meaningful improvements without relying on high traffic or A/B testing. In this episode of That Analytics Podcast, he shares his best insights on how to optimise your website, even if you don’t have a flood of visitors. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 26 Feb 2025 12:00:00 -0000 Optimising Low-Traffic Websites: Insights from Usman Qureshi full 1 6 Amanda Webb Conversion rate optimisation (CRO) and analytics often feel like tools reserved for big brands with thousands of visitors. But small businesses with low-traffic websites can benefit just as much, if not more, by making smart, strategic changes. Usman Qureshi, a CRO and analytics expert, has cracked the code on making meaningful improvements without relying on high traffic or A/B testing. In this episode of That Analytics Podcast, he shares his best insights on how to optimise your website, even if you don’t have a flood of visitors. Learn more about your ad choices. Visit megaphone.fm/adchoices Conversion rate optimisation (CRO) and analytics often feel like tools reserved for big brands with thousands of visitors. But small businesses with low-traffic websites can benefit just as much, if not more, by making smart, strategic changes.


Usman Qureshi, a CRO and analytics expert, has cracked the code on making meaningful improvements without relying on high traffic or A/B testing. In this episode of That Analytics Podcast, he shares his best insights on how to optimise your website, even if you don’t have a flood of visitors.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2573 S1:E5 Mastering E-Commerce In Google Analytics: Insights from Fred Pike https://spiderworking.com/tap5 E-commerce analytics can be a challenging field, but Fred Pike, Managing Director at Northwoods, brings clarity to its complexities. With a career rooted in digital marketing and a deep passion for analytics, Fred’s expertise lies in making Google Analytics 4 (GA4) work effectively for e-commerce businesses. In this blog, we delve into his journey, explore the pitfalls of e-commerce tracking, and share actionable tips for success. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 19 Feb 2025 12:00:00 -0000 Mastering E-Commerce In Google Analytics: Insights from Fred Pike full 1 5 Amanda Webb E-commerce analytics can be a challenging field, but Fred Pike, Managing Director at Northwoods, brings clarity to its complexities. With a career rooted in digital marketing and a deep passion for analytics, Fred’s expertise lies in making Google Analytics 4 (GA4) work effectively for e-commerce businesses. In this blog, we delve into his journey, explore the pitfalls of e-commerce tracking, and share actionable tips for success. Learn more about your ad choices. Visit megaphone.fm/adchoices E-commerce analytics can be a challenging field, but Fred Pike, Managing Director at Northwoods, brings clarity to its complexities. With a career rooted in digital marketing and a deep passion for analytics, Fred’s expertise lies in making Google Analytics 4 (GA4) work effectively for e-commerce businesses. In this blog, we delve into his journey, explore the pitfalls of e-commerce tracking, and share actionable tips for success.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2563 S1: E4 Unlocking Analytics with Audiences: Insights from Dana DiTomaso https://spiderworking.com/tap4 Analytics can be overwhelming, but Dana DiTomaso, an expert in digital marketing and analytics, is here to simplify it. From her unconventional journey to her practical advice, Dana offers invaluable insights into using Google Analytics 4 (GA4) effectively. Here’s what you need to know about leveraging audiences to improve your data strategy and make analytics work for your business. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 12 Feb 2025 12:00:00 -0000 Unlocking Analytics with Audiences: Insights from Dana DiTomaso full 1 4 Amanda Webb Analytics can be overwhelming, but Dana DiTomaso, an expert in digital marketing and analytics, is here to simplify it. From her unconventional journey to her practical advice, Dana offers invaluable insights into using Google Analytics 4 (GA4) effectively. Here’s what you need to know about leveraging audiences to improve your data strategy and make analytics work for your business. Learn more about your ad choices. Visit megaphone.fm/adchoices Analytics can be overwhelming, but Dana DiTomaso, an expert in digital marketing and analytics, is here to simplify it. From her unconventional journey to her practical advice, Dana offers invaluable insights into using Google Analytics 4 (GA4) effectively. Here’s what you need to know about leveraging audiences to improve your data strategy and make analytics work for your business.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2814 S1: E3 Mastering Measurable Networking: How to Track and Improve Your Business Relationships with Kam Chauhan https://spiderworking.com/tap3 Struggling to see real results from your networking efforts? You’re not alone. In this episode, marketing strategist Kam Chauhan reveals how she transformed networking from a time-consuming guessing game into a measurable, results-driven strategy. Learn how to set clear goals, track your efforts, and turn connections into real business growth. We’ll break down Kam’s actionable techniques—from measuring ROI to building long-term relationships—so you can make smarter networking decisions. Whether you're new to networking or looking to refine your approach, this episode will help you make every interaction count Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 05 Feb 2025 12:00:00 -0000 Mastering Measurable Networking: How to Track and Improve Your Business Relationships with Kam Chauhan full 1 3 Amanda Webb Struggling to see real results from your networking efforts? You’re not alone. In this episode, marketing strategist Kam Chauhan reveals how she transformed networking from a time-consuming guessing game into a measurable, results-driven strategy. Learn how to set clear goals, track your efforts, and turn connections into real business growth. We’ll break down Kam’s actionable techniques—from measuring ROI to building long-term relationships—so you can make smarter networking decisions. Whether you're new to networking or looking to refine your approach, this episode will help you make every interaction count Learn more about your ad choices. Visit megaphone.fm/adchoices Struggling to see real results from your networking efforts? You’re not alone. In this episode, marketing strategist Kam Chauhan reveals how she transformed networking from a time-consuming guessing game into a measurable, results-driven strategy. Learn how to set clear goals, track your efforts, and turn connections into real business growth.


We’ll break down Kam’s actionable techniques—from measuring ROI to building long-term relationships—so you can make smarter networking decisions. Whether you're new to networking or looking to refine your approach, this episode will help you make every interaction count

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2482 S1: E2 How to Build Your LinkedIn Strategy: Insights from Louise Brogan https://spiderworking.com/tap2 LinkedIn is no longer just a professional networking site—it’s a thriving platform for businesses to build connections and grow. In this episode, LinkedIn expert Louise Brogan shares her journey from software engineer to social media strategist and reveals the secrets to making LinkedIn work for small businesses. Discover why video marketing is a game-changer on LinkedIn and how her COPE method (Create Once, Publish Everywhere) helps busy entrepreneurs maximise their content with minimal effort. Louise also breaks down the essential metrics you need to measure success, from impressions to lead sources, and offers practical tips for creating a LinkedIn strategy that actually works. Whether you're just starting out or looking to take your profile to the next level, this episode will leave you with actionable insights to build trust, grow your network, and turn LinkedIn into a key driver of your business success. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 29 Jan 2025 12:00:00 -0000 How to Build Your LinkedIn Strategy: Insights from Louise Brogan full 1 2 Amanda Webb LinkedIn is no longer just a professional networking site—it’s a thriving platform for businesses to build connections and grow. In this episode, LinkedIn expert Louise Brogan shares her journey from software engineer to social media strategist and reveals the secrets to making LinkedIn work for small businesses. Discover why video marketing is a game-changer on LinkedIn and how her COPE method (Create Once, Publish Everywhere) helps busy entrepreneurs maximise their content with minimal effort. Louise also breaks down the essential metrics you need to measure success, from impressions to lead sources, and offers practical tips for creating a LinkedIn strategy that actually works. Whether you're just starting out or looking to take your profile to the next level, this episode will leave you with actionable insights to build trust, grow your network, and turn LinkedIn into a key driver of your business success. Learn more about your ad choices. Visit megaphone.fm/adchoices LinkedIn is no longer just a professional networking site—it’s a thriving platform for businesses to build connections and grow.


In this episode, LinkedIn expert Louise Brogan shares her journey from software engineer to social media strategist and reveals the secrets to making LinkedIn work for small businesses.

Discover why video marketing is a game-changer on LinkedIn and how her COPE method (Create Once, Publish Everywhere) helps busy entrepreneurs maximise their content with minimal effort.


Louise also breaks down the essential metrics you need to measure success, from impressions to lead sources, and offers practical tips for creating a LinkedIn strategy that actually works.


Whether you're just starting out or looking to take your profile to the next level, this episode will leave you with actionable insights to build trust, grow your network, and turn LinkedIn into a key driver of your business success.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2987 S1:E1 Email Marketing Metrics That Matter: A Small Business Guide with Kay Peacey https://spiderworking.com/tap1 Kay Peacey, an email automation and ActiveCampaign specialist, brings a refreshing perspective to email marketing. Her background in teaching shines through as she explains complex concepts in a down-to-earth way. In this episode of That Analytics Podcast, we’ll explore common mistakes in email campaign measurement, the metrics that matter, and features that can elevate your email marketing strategy. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 22 Jan 2025 12:00:00 -0000 Email Marketing Metrics That Matter: A Small Business Guide with Kay Peacey full 1 1 Amanda Webb Kay Peacey, an email automation and ActiveCampaign specialist, brings a refreshing perspective to email marketing. Her background in teaching shines through as she explains complex concepts in a down-to-earth way. In this episode of That Analytics Podcast, we’ll explore common mistakes in email campaign measurement, the metrics that matter, and features that can elevate your email marketing strategy. Learn more about your ad choices. Visit megaphone.fm/adchoices Kay Peacey, an email automation and ActiveCampaign specialist, brings a refreshing perspective to email marketing. Her background in teaching shines through as she explains complex concepts in a down-to-earth way.


In this episode of That Analytics Podcast, we’ll explore common mistakes in email campaign measurement, the metrics that matter, and features that can elevate your email marketing strategy.


Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3084 Coming Soon - That Analytics Podcast Welcome to That Analytics Show, the podcast that helps you turn your marketing data into clear, actionable insights. Hosted by Amanda, an analytics expert passionate about demystifying data, this 8-episode series is packed with practical tips and real-world examples. Each week, Amanda chats with experts on topics like LinkedIn, email marketing, networking, conversion rate optimisation, and Google Analytics 4. Together, they uncover the best ways to measure success and make smarter marketing decisions. Whether you’re a solopreneur, small business marketer, boutique agency, or just looking to improve your marketing ROI, this podcast will leave you with strategies you can apply right away. Tune in for actionable advice, surprising discoveries, and a bit of fun. Subscribe now to That Analytics Show on your favourite podcast platform, and start making sense of your data. EZ2nrmsOY3rNJeMvklJI Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 06 Jan 2025 15:30:00 -0000 trailer Amanda Webb Welcome to That Analytics Show, the podcast that helps you turn your marketing data into clear, actionable insights. Hosted by Amanda, an analytics expert passionate about demystifying data, this 8-episode series is packed with practical tips and real-world examples. Each week, Amanda chats with experts on topics like LinkedIn, email marketing, networking, conversion rate optimisation, and Google Analytics 4. Together, they uncover the best ways to measure success and make smarter marketing decisions. Whether you’re a solopreneur, small business marketer, boutique agency, or just looking to improve your marketing ROI, this podcast will leave you with strategies you can apply right away. Tune in for actionable advice, surprising discoveries, and a bit of fun. Subscribe now to That Analytics Show on your favourite podcast platform, and start making sense of your data. EZ2nrmsOY3rNJeMvklJI Learn more about your ad choices. Visit megaphone.fm/adchoices Welcome to That Analytics Show, the podcast that helps you turn your marketing data into clear, actionable insights.


Hosted by Amanda, an analytics expert passionate about demystifying data, this 8-episode series is packed with practical tips and real-world examples.


Each week, Amanda chats with experts on topics like LinkedIn, email marketing, networking, conversion rate optimisation, and Google Analytics 4. Together, they uncover the best ways to measure success and make smarter marketing decisions.


Whether you’re a solopreneur, small business marketer, boutique agency, or just looking to improve your marketing ROI, this podcast will leave you with strategies you can apply right away.


Tune in for actionable advice, surprising discoveries, and a bit of fun. Subscribe now to That Analytics Show on your favourite podcast platform, and start making sense of your data.


EZ2nrmsOY3rNJeMvklJI

Learn more about your ad choices. Visit megaphone.fm/adchoices

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