The Talent Cast http://thetalentcast.com en Copyright James Ellis 2020 From James Ellis, the employer brand podcast dedicated to making you smarter about recruiting and hiring. Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you. Nothing is safe. No best practice is sacred. Here, we get serious about what works, so that you can punch above your weight in the war for talent. For more details: http://thetalentcast.com https://megaphone.imgix.net/podcasts/9916b928-cc1f-11ea-8695-9be78d0adfe8/image/TTC-iTunes.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress The Talent Cast http://thetalentcast.com yes episodic The World's Most Caffeinated Employer Brand Podcast Evergreen Podcasts From James Ellis, the employer brand podcast dedicated to making you smarter about recruiting and hiring. Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you. Nothing is safe. No best practice is sacred. Here, we get serious about what works, so that you can punch above your weight in the war for talent. For more details: http://thetalentcast.com From James Ellis, the employer brand podcast dedicated to making you smarter about recruiting and hiring. Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you. Nothing is safe. No best practice is sacred. Here, we get serious about what works, so that you can punch above your weight in the war for talent.

For more details: http://thetalentcast.com

]]> James Ellis saltlab@gmail.com https://feeds.megaphone.fm/talentcast Bonus Episode! Retelling Talent Chooses You (in 15 minutes) http://thetalentcast.com/episode-29-bonus-talent-chooses-you-in-15-minutes/ I hope you enjoyed the podcast-as-audiobook update of Talent Chooses You. As a special bonus to celebrate/announce the launch of EmployerBrandLabs, I challenged myself to "retell" the book in just 15 minutes. And I think I succeeded. Enjoy! Mon, 01 Aug 2022 05:05:00 -0000 Bonus! Talent Chooses You (in 15 minutes) full 2 29 Evergreen Podcasts Can I turn 17 hours of audio into a 15 minute summary? I hope you enjoyed the podcast-as-audiobook update of Talent Chooses You. As a special bonus to celebrate/announce the launch of EmployerBrandLabs, I challenged myself to "retell" the book in just 15 minutes. And I think I succeeded. Enjoy! I hope you enjoyed the podcast-as-audiobook update of Talent Chooses You. As a special bonus to celebrate/announce the launch of EmployerBrandLabs, I challenged myself to "retell" the book in just 15 minutes.

And I think I succeeded. Enjoy!

]]> 1315 Final Thoughts on Talent Chooses You http://thetalentcast.com/episode-28-final-thoughts-on-talent-chooses-you/ I started this book as a way to champion the idea of employer branding. But along the way, I wanted to temper it with reality, the honest challenges and frustrations and employer brand professional faces. Building an employer brand, in whatever capacity you choose to do it, is intensely hard work. What we do is ART. Embrace it. Wed, 27 Jul 2022 05:05:00 -0000 Final Thoughts on Talent Chooses You full 2 28 Evergreen Podcasts The work you do is art. ART. Embrace it. I started this book as a way to champion the idea of employer branding. But along the way, I wanted to temper it with reality, the honest challenges and frustrations and employer brand professional faces. Building an employer brand, in whatever capacity you choose to do it, is intensely hard work. What we do is ART. Embrace it. I started this book as a way to champion the idea of employer branding. But along the way, I wanted to temper it with reality, the honest challenges and frustrations and employer brand professional faces. Building an employer brand, in whatever capacity you choose to do it, is intensely hard work.

What we do is ART. Embrace it.

]]> 1290 What Makes an Employer Brand Pro Great? http://thetalentcast.com/episode-27-what-makes-an-employer-brand-pro-great/ The broadest vision is that employer brand is how we will fix a broken recruiting system. It is the lever we use to reinvent how we see, connect with and engage the people who will make our businesses grow. It provides the WHY to candidates, which attracts the right people to jobs where they will be more satisfied and productive. This shift in perspective leads to better collaboration with all parts of the business to build better systems that give prospective candidates more than they expected, ultimately helping us find the right talent faster. We Grow Businesses. We Approach Talent Differently. We Collaborate. We Focus. We Revolutionize. Wed, 20 Jul 2022 05:05:00 -0000 What Makes an Employer Brand Pro Great? full 2 27 Evergreen Podcasts What's the difference between doing the work and making an impact? The broadest vision is that employer brand is how we will fix a broken recruiting system. It is the lever we use to reinvent how we see, connect with and engage the people who will make our businesses grow. It provides the WHY to candidates, which attracts the right people to jobs where they will be more satisfied and productive. This shift in perspective leads to better collaboration with all parts of the business to build better systems that give prospective candidates more than they expected, ultimately helping us find the right talent faster. We Grow Businesses. We Approach Talent Differently. We Collaborate. We Focus. We Revolutionize. The broadest vision is that employer brand is how we will fix a broken recruiting system. It is the lever we use to reinvent how we see, connect with and engage the people who will make our businesses grow. It provides the WHY to candidates, which attracts the right people to jobs where they will be more satisfied and productive. This shift in perspective leads to better collaboration with all parts of the business to build better systems that give prospective candidates more than they expected, ultimately helping us find the right talent faster.

We Grow Businesses. We Approach Talent Differently. We Collaborate. We Focus. We Revolutionize.

]]> 1196 Facing the Unknown http://thetalentcast.com/episode-26-facing-the-unknown/ Employer brand professionals are a strange lot, in that we are often people without a country. If we’re based inside the recruiting team, we aren’t recruiters. If we live in marketing, we’re a very different breed of marketer. The market itself is still emerging to define what it is we do. So this is our rallying cry, a flag all employer brand professionals can point to and say, “yeah, this is why we’re amazing (and different by design)” that can be understood by recruiters, HR, business leaders, and marketers/comms (our big four partners internally). This is the manifesto that declares, “we’re not your swag mavens, your job post writers or tool buyers. We are the orchestra conductors seeing the big picture, understanding and communicating the brand to the world so that the business grows." Wed, 13 Jul 2022 05:15:00 -0000 Facing the Unknown full 2 26 Evergreen Podcasts The life of an employer brand practitioner Employer brand professionals are a strange lot, in that we are often people without a country. If we’re based inside the recruiting team, we aren’t recruiters. If we live in marketing, we’re a very different breed of marketer. The market itself is still emerging to define what it is we do. So this is our rallying cry, a flag all employer brand professionals can point to and say, “yeah, this is why we’re amazing (and different by design)” that can be understood by recruiters, HR, business leaders, and marketers/comms (our big four partners internally). This is the manifesto that declares, “we’re not your swag mavens, your job post writers or tool buyers. We are the orchestra conductors seeing the big picture, understanding and communicating the brand to the world so that the business grows." Employer brand professionals are a strange lot, in that we are often people without a country. If we’re based inside the recruiting team, we aren’t recruiters. If we live in marketing, we’re a very different breed of marketer. The market itself is still emerging to define what it is we do.


So this is our rallying cry, a flag all employer brand professionals can point to and say, “yeah, this is why we’re amazing (and different by design)” that can be understood by recruiters, HR, business leaders, and marketers/comms (our big four partners internally).


This is the manifesto that declares, “we’re not your swag mavens, your job post writers or tool buyers. We are the orchestra conductors seeing the big picture, understanding and communicating the brand to the world so that the business grows."

]]> 1486 Good Ideas http://thetalentcast.com/episode-25-good-ideas/ “Inspiration is for amateurs. The rest of us just show up and get to work. If you wait around for the clouds to part and a bolt of lightning to strike you in the brain, you are not going to make an awful lot of work. All the best ideas come out of the process; they come out of the work itself.”  -Chuck Close, Artist Most starting writers fear the blank page. Most beginning artists stare blankly at the empty canvas. The only way to move forward is to move. So when the going gets rough (or more likely, when the going gets strange), here are some good ideas to just help you get moving, even when you don’t know what to do. Wed, 06 Jul 2022 05:05:00 -0000 Good Ideas full 2 25 Evergreen Podcasts When you're stuck, here are some good ideas to get you going again “Inspiration is for amateurs. The rest of us just show up and get to work. If you wait around for the clouds to part and a bolt of lightning to strike you in the brain, you are not going to make an awful lot of work. All the best ideas come out of the process; they come out of the work itself.”  -Chuck Close, Artist Most starting writers fear the blank page. Most beginning artists stare blankly at the empty canvas. The only way to move forward is to move. So when the going gets rough (or more likely, when the going gets strange), here are some good ideas to just help you get moving, even when you don’t know what to do. “Inspiration is for amateurs. The rest of us just show up and get to work. If you wait around for the clouds to part and a bolt of lightning to strike you in the brain, you are not going to make an awful lot of work. All the best ideas come out of the process; they come out of the work itself.” 

-Chuck Close, Artist


Most starting writers fear the blank page. Most beginning artists stare blankly at the empty canvas. The only way to move forward is to move. So when the going gets rough (or more likely, when the going gets strange), here are some good ideas to just help you get moving, even when you don’t know what to do.

]]> 1436 Turning Pro http://thetalentcast.com/episode-24-turning-pro-how-this-all-goes-wrong/ It would be a mistake to pretend that following along with all this instruction leads to automatic growth in your recruiting and business, and I’m not going to say that. There are about a half a million ways this all falls apart in big ways and small. If you do part of this wrong, you could become a laughing stock within the branding community, or maybe the whole project slowly loses momentum to the point where people quietly point to it as a failure behind your back and never let you on any other projects because this one went nowhere.  Change is hard. If it was easy, you would have done it already. Wed, 29 Jun 2022 05:05:00 -0000 Turning Pro full 2 24 Evergreen Podcasts There are so many ways this all falls apart. It would be a mistake to pretend that following along with all this instruction leads to automatic growth in your recruiting and business, and I’m not going to say that. There are about a half a million ways this all falls apart in big ways and small. If you do part of this wrong, you could become a laughing stock within the branding community, or maybe the whole project slowly loses momentum to the point where people quietly point to it as a failure behind your back and never let you on any other projects because this one went nowhere.  Change is hard. If it was easy, you would have done it already. It would be a mistake to pretend that following along with all this instruction leads to automatic growth in your recruiting and business, and I’m not going to say that. There are about a half a million ways this all falls apart in big ways and small. If you do part of this wrong, you could become a laughing stock within the branding community, or maybe the whole project slowly loses momentum to the point where people quietly point to it as a failure behind your back and never let you on any other projects because this one went nowhere. 

Change is hard. If it was easy, you would have done it already.

]]> 3138 Making Decisions http://thetalentcast.com/episode-23-making-decisions/ When it comes to employer branding, you can pretty much say and show anything at all. Any piece of content will highlight your brand somehow, so how do you choose what to build? Wed, 22 Jun 2022 05:05:00 -0000 Making Decisions full 2 23 Evergreen Podcasts If you can't be rich, you can at least make smart decisions When it comes to employer branding, you can pretty much say and show anything at all. Any piece of content will highlight your brand somehow, so how do you choose what to build? When it comes to employer branding, you can pretty much say and show anything at all. Any piece of content will highlight your brand somehow, so how do you choose what to build?

]]> 1300 Content Frameworks http://thetalentcast.com/episode-22-content-frameworks/ The power of a story has been written about many times before, but there is a core and undeniable truth: people believe stories. More than that, stories have a depth and complexity that claims simply cannot. You can read and project so many things into a story creating new depths, connecting you to the characters and developing emotional bonds like nothing else. So when you are looking to learn about a company, do you want claims, or do you want to hear the stories.  That’s why content, in any form you choose, is so crucial to building your brand. Wed, 15 Jun 2022 05:05:00 -0000 Content Frameworks full 2 22 Evergreen Podcasts Telling stories that matter to candidates The power of a story has been written about many times before, but there is a core and undeniable truth: people believe stories. More than that, stories have a depth and complexity that claims simply cannot. You can read and project so many things into a story creating new depths, connecting you to the characters and developing emotional bonds like nothing else. So when you are looking to learn about a company, do you want claims, or do you want to hear the stories.  That’s why content, in any form you choose, is so crucial to building your brand. The power of a story has been written about many times before, but there is a core and undeniable truth: people believe stories. More than that, stories have a depth and complexity that claims simply cannot. You can read and project so many things into a story creating new depths, connecting you to the characters and developing emotional bonds like nothing else. So when you are looking to learn about a company, do you want claims, or do you want to hear the stories. 

That’s why content, in any form you choose, is so crucial to building your brand.

]]> 1760 Content Mapping http://thetalentcast.com/episode-21-content-map/ Think of this as a manifesto to stop building empty content, to stop praising things that don’t matter because they are easy to praise. What if you started telling stories of people who had bounced from job to job who were smart and talented to just never felt at home. They never really fit. They were too curious about the wrong things, too focused on results in cultures that were process driven? You aren’t saying “Here is proof that you will be happy here” You are instead saying, “this is the kind of person who found happiness and success here when other places didn’t work. Your mileage may vary, but what would professional satisfaction look and feel like to you?” Wed, 08 Jun 2022 05:05:00 -0000 Content Mapping full 2 21 Evergreen Podcasts What Content Should You Use? You’ll Need a Map Think of this as a manifesto to stop building empty content, to stop praising things that don’t matter because they are easy to praise. What if you started telling stories of people who had bounced from job to job who were smart and talented to just never felt at home. They never really fit. They were too curious about the wrong things, too focused on results in cultures that were process driven? You aren’t saying “Here is proof that you will be happy here” You are instead saying, “this is the kind of person who found happiness and success here when other places didn’t work. Your mileage may vary, but what would professional satisfaction look and feel like to you?” Think of this as a manifesto to stop building empty content, to stop praising things that don’t matter because they are easy to praise. What if you started telling stories of people who had bounced from job to job who were smart and talented to just never felt at home. They never really fit. They were too curious about the wrong things, too focused on results in cultures that were process driven? You aren’t saying “Here is proof that you will be happy here” You are instead saying, “this is the kind of person who found happiness and success here when other places didn’t work. Your mileage may vary, but what would professional satisfaction look and feel like to you?”

]]> 1921 How to Talk to Interesting Candidates http://thetalentcast.com/episode-20-how-to-talk-to-interesting-candidates-at-parties/ The funnel makes it really clear that there is amazing talent to be found in places far beyond the job board and the hiring event. Prospects are all around you. The trouble is that trying to communicate with them via a job postings will only work on the limited few who are looking for a job, know your brand and willing to listen to what you have to say (gosh, when I write it all out like that, it’s a wonder anyone ever applied from a job board). You’re going to have a lot better response, both in terms of rate and level of  Wed, 01 Jun 2022 05:05:00 -0000 How to Talk to Interesting Candidates full 2 20 Evergreen Podcasts (and wrote better job postings) The funnel makes it really clear that there is amazing talent to be found in places far beyond the job board and the hiring event. Prospects are all around you. The trouble is that trying to communicate with them via a job postings will only work on the limited few who are looking for a job, know your brand and willing to listen to what you have to say (gosh, when I write it all out like that, it’s a wonder anyone ever applied from a job board). You’re going to have a lot better response, both in terms of rate and level of  The funnel makes it really clear that there is amazing talent to be found in places far beyond the job board and the hiring event. Prospects are all around you. The trouble is that trying to communicate with them via a job postings will only work on the limited few who are looking for a job, know your brand and willing to listen to what you have to say (gosh, when I write it all out like that, it’s a wonder anyone ever applied from a job board). You’re going to have a lot better response, both in terms of rate and level of 

]]> 2329 Distilling and Communicating the Brand http://thetalentcast.com/episode-19-distilling-and-communicating-the-brand/ If you understand what motivates some people, you can look within your company and see which of these motivations you are rewarding. Are you rewarding people who innovate and drive change, or treat them like rabble rousers and try to silence them? Are you promoting the people who cultivate your “together” culture, or focus on the ones who do the best individual work? When you say you are trying to save the world, are you recognizing the people who work towards that goal or the people focused on developing their own career ladder? Wed, 25 May 2022 05:05:00 -0000 Distilling and Communicating the Brand full 2 19 Evergreen Podcasts Like a fine whiskey... If you understand what motivates some people, you can look within your company and see which of these motivations you are rewarding. Are you rewarding people who innovate and drive change, or treat them like rabble rousers and try to silence them? Are you promoting the people who cultivate your “together” culture, or focus on the ones who do the best individual work? When you say you are trying to save the world, are you recognizing the people who work towards that goal or the people focused on developing their own career ladder? If you understand what motivates some people, you can look within your company and see which of these motivations you are rewarding. Are you rewarding people who innovate and drive change, or treat them like rabble rousers and try to silence them? Are you promoting the people who cultivate your “together” culture, or focus on the ones who do the best individual work? When you say you are trying to save the world, are you recognizing the people who work towards that goal or the people focused on developing their own career ladder?

]]> 1602 Going Deep with your EVP http://thetalentcast.com/episode-18-going-deep-with-your-evp/ What’s the difference between an EVP and an employer brand?  It’s not a riddle, but for something so fundamental to our understanding of helping attract and retain talent, it seems like EVP, employer brand, brand position, and brand promise are almost never well-defined. I’ve been guilty of using them interchangeably, or just mirroring the terminology used by my customer in order to get to the work of crafting and communicating the brand.   Every experienced and smart employer brand practitioners don’t (or can’t) properly explain the difference. They just use phrases like “the way I like to think about it is…” and go off on some flowery bit of poetry.  So let’s nail things down right here once and for all. What is the difference between an employer brand and an EVP? Wed, 18 May 2022 05:05:00 -0000 Going Deep with your EVP full 2 18 Evergreen Podcasts What’s the difference between an EVP and an employer brand? What’s the difference between an EVP and an employer brand?  It’s not a riddle, but for something so fundamental to our understanding of helping attract and retain talent, it seems like EVP, employer brand, brand position, and brand promise are almost never well-defined. I’ve been guilty of using them interchangeably, or just mirroring the terminology used by my customer in order to get to the work of crafting and communicating the brand.   Every experienced and smart employer brand practitioners don’t (or can’t) properly explain the difference. They just use phrases like “the way I like to think about it is…” and go off on some flowery bit of poetry.  So let’s nail things down right here once and for all. What is the difference between an employer brand and an EVP? What’s the difference between an EVP and an employer brand? 

It’s not a riddle, but for something so fundamental to our understanding of helping attract and retain talent, it seems like EVP, employer brand, brand position, and brand promise are almost never well-defined. I’ve been guilty of using them interchangeably, or just mirroring the terminology used by my customer in order to get to the work of crafting and communicating the brand.  

Every experienced and smart employer brand practitioners don’t (or can’t) properly explain the difference. They just use phrases like “the way I like to think about it is…” and go off on some flowery bit of poetry. 

So let’s nail things down right here once and for all. What is the difference between an employer brand and an EVP?

]]> 1945 That's Motivation! http://thetalentcast.com/episode-17-thats-motivation/ Let me start here: is there a job you would consider taking even if it meant a 5% salary cut? Is there a great-paying job you’d reject because the company mission didn’t align to your worldview? I’m willing to bet you said yes to both those questions, destroying the idea that the only thing people weigh when considering a new company or offer is salary. The fact that you would take a job that doesn’t pay the most means that there are other underlying reasons that are not as directly connected to salary (for most people, anyway). You might choose a job because it gives your better work/life balance. You might choose it because it has a substantially better commute. You might choose it because it rewards your intrinsic desire to build something new. You might choose it because it will give you less interference as you pave a path forward. You might choose it because the brand’s status in the industry feeds your ego.  We are all motivated by different things. Wed, 11 May 2022 05:05:00 -0000 That's Motivation! full 2 17 Evergreen Podcasts How do people pick their next role? Let me start here: is there a job you would consider taking even if it meant a 5% salary cut? Is there a great-paying job you’d reject because the company mission didn’t align to your worldview? I’m willing to bet you said yes to both those questions, destroying the idea that the only thing people weigh when considering a new company or offer is salary. The fact that you would take a job that doesn’t pay the most means that there are other underlying reasons that are not as directly connected to salary (for most people, anyway). You might choose a job because it gives your better work/life balance. You might choose it because it has a substantially better commute. You might choose it because it rewards your intrinsic desire to build something new. You might choose it because it will give you less interference as you pave a path forward. You might choose it because the brand’s status in the industry feeds your ego.  We are all motivated by different things. Let me start here: is there a job you would consider taking even if it meant a 5% salary cut? Is there a great-paying job you’d reject because the company mission didn’t align to your worldview? I’m willing to bet you said yes to both those questions, destroying the idea that the only thing people weigh when considering a new company or offer is salary.

The fact that you would take a job that doesn’t pay the most means that there are other underlying reasons that are not as directly connected to salary (for most people, anyway). You might choose a job because it gives your better work/life balance. You might choose it because it has a substantially better commute. You might choose it because it rewards your intrinsic desire to build something new. You might choose it because it will give you less interference as you pave a path forward. You might choose it because the brand’s status in the industry feeds your ego. 

We are all motivated by different things.

]]> 1502 Employer Brand Architecture http://thetalentcast.com/episode-16-employer-brand-architecture/ We’ve spent a lot of talking about what makes up the brand, but when it’s time to make choices that will influence and change the brand, where do you start? The process of building the materials to attract and validate someone to your hiring process requires answering questions like these dozens of times a day, the answers to which will determine the success of your recruiting initiatives. So, you know, no pressure or anything. The answer to the question of “what video do I make” begins by understanding the complete architecture of your employer brand. Once you see that, the answers become far more obvious. And come quickly. Invest in this process and you’ll be equipped to make decisions easier for years. Wed, 04 May 2022 05:05:00 -0000 Employer Brand Architecture full 2 16 Evergreen Podcasts How your brand helps you make decisions every single day We’ve spent a lot of talking about what makes up the brand, but when it’s time to make choices that will influence and change the brand, where do you start? The process of building the materials to attract and validate someone to your hiring process requires answering questions like these dozens of times a day, the answers to which will determine the success of your recruiting initiatives. So, you know, no pressure or anything. The answer to the question of “what video do I make” begins by understanding the complete architecture of your employer brand. Once you see that, the answers become far more obvious. And come quickly. Invest in this process and you’ll be equipped to make decisions easier for years. We’ve spent a lot of talking about what makes up the brand, but when it’s time to make choices that will influence and change the brand, where do you start? The process of building the materials to attract and validate someone to your hiring process requires answering questions like these dozens of times a day, the answers to which will determine the success of your recruiting initiatives. So, you know, no pressure or anything.

The answer to the question of “what video do I make” begins by understanding the complete architecture of your employer brand. Once you see that, the answers become far more obvious. And come quickly. Invest in this process and you’ll be equipped to make decisions easier for years.

]]> 3473 Where does your employer brand come from? http://thetalentcast.com/where-does-your-employer-brand-come-from/ If you looked at all those sources of employer brand touch points and thought to yourself: How can anyone actually manage the employer brand when nothing is in their control? All these touch points that feed the perception come from every level and department of the company. But these touch points, regardless of what channel delivers them, come from a single core source. Every product decision, every customer support interaction, every news story, every recruiter interaction stems from or is a reflection of your company culture. Wed, 27 Apr 2022 05:05:00 -0000 Where does your employer brand come from? full 2 15 Evergreen Podcasts How culture drives (but isn't the same as) your brand If you looked at all those sources of employer brand touch points and thought to yourself: How can anyone actually manage the employer brand when nothing is in their control? All these touch points that feed the perception come from every level and department of the company. But these touch points, regardless of what channel delivers them, come from a single core source. Every product decision, every customer support interaction, every news story, every recruiter interaction stems from or is a reflection of your company culture. If you looked at all those sources of employer brand touch points and thought to yourself: How can anyone actually manage the employer brand when nothing is in their control? All these touch points that feed the perception come from every level and department of the company. But these touch points, regardless of what channel delivers them, come from a single core source. Every product decision, every customer support interaction, every news story, every recruiter interaction stems from or is a reflection of your company culture.

]]> 1605 Your employer brand already exists http://thetalentcast.com/episode-14-your-employer-brand-already-exists/ You may not think you have an employer brand, but you absolutely do. The fact that you haven’t invested in clarifying or amplifying it doesn’t mean it isn’t there and making a deep impact one way or the other on how hard you have to recruit people. Wed, 20 Apr 2022 05:05:00 -0000 Your employer brand already exists full 2 14 Evergreen Podcasts Also, it is a bird's nest You may not think you have an employer brand, but you absolutely do. The fact that you haven’t invested in clarifying or amplifying it doesn’t mean it isn’t there and making a deep impact one way or the other on how hard you have to recruit people. You may not think you have an employer brand, but you absolutely do. The fact that you haven’t invested in clarifying or amplifying it doesn’t mean it isn’t there and making a deep impact one way or the other on how hard you have to recruit people.

]]> 2807 Candidate experience, counterfactuals and punching above your weight http://thetalentcast.com/episode-13-candidate-experience-counterfactuals-and-punching-above-your-weight/ When you do it right, employer branding shows the right prospects how they will be more satisfied working for you. They might see one of those other "obvious" companies and assume that’s the best company. But as there’s a good chance it’s not the best for them, this is your chance to compete. And win. Wed, 13 Apr 2022 05:00:00 -0000 Candidate experience and punching above your weight full 2 13 Evergreen Podcasts The ultimate argument for employer branding When you do it right, employer branding shows the right prospects how they will be more satisfied working for you. They might see one of those other "obvious" companies and assume that’s the best company. But as there’s a good chance it’s not the best for them, this is your chance to compete. And win. When you do it right, employer branding shows the right prospects how they will be more satisfied working for you. They might see one of those other "obvious" companies and assume that’s the best company. But as there’s a good chance it’s not the best for them, this is your chance to compete. And win.

]]> 2358 What's the narrative? http://thetalentcast.com/episode-12-whats-the-narrative/ Stories rule the world and our imaginations, but more importantly, they are the driver of our choices. When you look at a nice watch and think about buying it, somewhere your brain wonders, “am I the kind of person who spends that much money on a watch?” This isn’t crazy. This is the power Apple leverages when it launches a new product, to know that people who love Apple products are the kind of people who would buy the new thing. They don’t want to be seen as missing out, or falling behind. They are willing to pay the premium (money, standing in line, etc) to tell themselves the story about how they are on the cutting edge, that they are the kinds of people who “think different” [sic]. Read the book (free and open source): http://employerbrandbook.com Sign up for Employer Brand Headlines (also free!): https://employerbrandheadlines.substack.com/ Wed, 06 Apr 2022 05:05:00 -0000 what's the narrative full 2 12 Evergreen Podcasts We are the stories we tell (and tell ourselves) Stories rule the world and our imaginations, but more importantly, they are the driver of our choices. When you look at a nice watch and think about buying it, somewhere your brain wonders, “am I the kind of person who spends that much money on a watch?” This isn’t crazy. This is the power Apple leverages when it launches a new product, to know that people who love Apple products are the kind of people who would buy the new thing. They don’t want to be seen as missing out, or falling behind. They are willing to pay the premium (money, standing in line, etc) to tell themselves the story about how they are on the cutting edge, that they are the kinds of people who “think different” [sic]. Read the book (free and open source): http://employerbrandbook.com Sign up for Employer Brand Headlines (also free!): https://employerbrandheadlines.substack.com/ Stories rule the world and our imaginations, but more importantly, they are the driver of our choices. When you look at a nice watch and think about buying it, somewhere your brain wonders, “am I the kind of person who spends that much money on a watch?” This isn’t crazy. This is the power Apple leverages when it launches a new product, to know that people who love Apple products are the kind of people who would buy the new thing. They don’t want to be seen as missing out, or falling behind. They are willing to pay the premium (money, standing in line, etc) to tell themselves the story about how they are on the cutting edge, that they are the kinds of people who “think different” [sic].

Read the book (free and open source): http://employerbrandbook.com

Sign up for Employer Brand Headlines (also free!): https://employerbrandheadlines.substack.com/

]]> 2051 Relationships move the needle http://thetalentcast.com/episode-11-relationships-move-the-needle/ The kind of evolution that comes from embracing employer brand thinking is a shift that starts as a transactional-driven recruiting model (putting butts in seats) and becomes a relationship-driven model. And while “relationship-driven” seems like a pleasant enough term, we need to see what it would mean for recruiters in how they approach their work and how it will impact hiring managers and the rest of the business. Read the book (it's open source and free): http://employerbrandbook.com Sign up for Employer Brand headlines (also free!): https://employerbrandheadlines.substack.com/ Wed, 30 Mar 2022 05:05:00 -0000 Relationships move the needle full 2 11 Evergreen Podcasts ...because nothing else will. The kind of evolution that comes from embracing employer brand thinking is a shift that starts as a transactional-driven recruiting model (putting butts in seats) and becomes a relationship-driven model. And while “relationship-driven” seems like a pleasant enough term, we need to see what it would mean for recruiters in how they approach their work and how it will impact hiring managers and the rest of the business. Read the book (it's open source and free): http://employerbrandbook.com Sign up for Employer Brand headlines (also free!): https://employerbrandheadlines.substack.com/ The kind of evolution that comes from embracing employer brand thinking is a shift that starts as a transactional-driven recruiting model (putting butts in seats) and becomes a relationship-driven model. And while “relationship-driven” seems like a pleasant enough term, we need to see what it would mean for recruiters in how they approach their work and how it will impact hiring managers and the rest of the business.

Read the book (it's open source and free): http://employerbrandbook.com

Sign up for Employer Brand headlines (also free!): https://employerbrandheadlines.substack.com/

]]> 1735 Recruiters and candidates want you to build an employer brand strategy http://thetalentcast.com/episode-10-recruiters-and-candidates-want-you-to-build-an-eb-strategy/ Employer branding isn’t just something that businesses and recruiters should see value in, it is something that your candidates, especially those with higher levels of talent, want you to invest in. In fact, they are desperate for it. Read Talent Chooses You (it's free and open-source): http://employerbrandbook.com Sign up for Employer Brand Headlines (also free!): https://employerbrandheadlines.substack.com/ Wed, 23 Mar 2022 05:05:00 -0000 Recruiters and candidates want employer branding full 2 10 Evergreen Podcasts It doesn't have to feel like pushing a rope... Employer branding isn’t just something that businesses and recruiters should see value in, it is something that your candidates, especially those with higher levels of talent, want you to invest in. In fact, they are desperate for it. Read Talent Chooses You (it's free and open-source): http://employerbrandbook.com Sign up for Employer Brand Headlines (also free!): https://employerbrandheadlines.substack.com/ Employer branding isn’t just something that businesses and recruiters should see value in, it is something that your candidates, especially those with higher levels of talent, want you to invest in. In fact, they are desperate for it.


Read Talent Chooses You (it's free and open-source): http://employerbrandbook.com

Sign up for Employer Brand Headlines (also free!): https://employerbrandheadlines.substack.com/

]]> 2363 Your company is begging for employer brand http://thetalentcast.com/episode-9-your-company-is-begging-for-employer-branding/ Companies who value a higher grade of talent, but don’t want to spend more money begging them to apply and don’t have to have to pay too high a premium for their skills will see that a more clearly understood and communicated “why” will help them reach their goals.  Wed, 16 Mar 2022 05:05:00 -0000 Your company is begging for employer brand full 2 9 Evergreen Podcasts They just don't know they need it. Yet. Companies who value a higher grade of talent, but don’t want to spend more money begging them to apply and don’t have to have to pay too high a premium for their skills will see that a more clearly understood and communicated “why” will help them reach their goals.  Companies who value a higher grade of talent, but don’t want to spend more money begging them to apply and don’t have to have to pay too high a premium for their skills will see that a more clearly understood and communicated “why” will help them reach their goals. 

]]> 2115 Employer brand thinking http://thetalentcast.com/episode-8-employer-brand-thinking/ Employer brand (and employer brand thinking) is the lever that will change the recruiting and talent world. In an industry obsessed with best practice tactics, the coolest tool to plug in, and a focus on filling roles without a care to long-term quality, thinking systemically is heresy, plain and simple. Wed, 09 Mar 2022 06:05:00 -0000 Employer brand thinking full 2 8 Evergreen Podcasts What is an employer brand (and what is it not)? Employer brand (and employer brand thinking) is the lever that will change the recruiting and talent world. In an industry obsessed with best practice tactics, the coolest tool to plug in, and a focus on filling roles without a care to long-term quality, thinking systemically is heresy, plain and simple. Employer brand (and employer brand thinking) is the lever that will change the recruiting and talent world. In an industry obsessed with best practice tactics, the coolest tool to plug in, and a focus on filling roles without a care to long-term quality, thinking systemically is heresy, plain and simple.

]]> 2248 Alumni, Silver-medalists, Internal Mobility and Boomerangs http://thetalentcast.com/episode-7-alumni-silver-medalists-transfers-and-boomerangs/ Once you re-think what you mean by a "job" in terms of what you're hiring, you'll see that there are lots of ways to engage forgotten audiences. You into an audiobook, revising and annotating from the text originally written three years ago. The entire project is brought to you by RecruitmentMarketing.com, and will take 6 months to complete. Subscribe to the biggest employer brand newsletter for free. It lands in your inbox every Monday morning and keep you sharp: https://employerbrandheadlines.substack.com/ Wed, 02 Mar 2022 06:05:00 -0000 Alumni, Silver-medalists, Internal Mobility and Boomerangs full 2 7 Evergreen Podcasts Forgotten audiences might be the key to new talent Once you re-think what you mean by a "job" in terms of what you're hiring, you'll see that there are lots of ways to engage forgotten audiences. You into an audiobook, revising and annotating from the text originally written three years ago. The entire project is brought to you by RecruitmentMarketing.com, and will take 6 months to complete. Subscribe to the biggest employer brand newsletter for free. It lands in your inbox every Monday morning and keep you sharp: https://employerbrandheadlines.substack.com/ Once you re-think what you mean by a "job" in terms of what you're hiring, you'll see that there are lots of ways to engage forgotten audiences.

You into an audiobook, revising and annotating from the text originally written three years ago. The entire project is brought to you by RecruitmentMarketing.com, and will take 6 months to complete.

Subscribe to the biggest employer brand newsletter for free. It lands in your inbox every Monday morning and keep you sharp: https://employerbrandheadlines.substack.com/

]]> 3486 What is a job? http://thetalentcast.com/episode-6-what-is-a-job/ We live in a time when our roles change on a very regular basis. We’re expected to learn new skills, expand our ability to make an impact and rethink our role every year, every quarter and some time every week. How you described what a “data scientist” or “marketer” or “office manager” did on a daily basis two years ago would get them fired today for lacking the ability to create value. This season of The Talent Cast is sponsored by RecruitmentMarketing.com. Open source text of Talent Chooses You can be found at employerbrandbook.com. Wed, 23 Feb 2022 06:05:00 -0000 what is a job full 2 6 Evergreen Podcasts It's not an academic question. The answer will change your talent strategy We live in a time when our roles change on a very regular basis. We’re expected to learn new skills, expand our ability to make an impact and rethink our role every year, every quarter and some time every week. How you described what a “data scientist” or “marketer” or “office manager” did on a daily basis two years ago would get them fired today for lacking the ability to create value. This season of The Talent Cast is sponsored by RecruitmentMarketing.com. Open source text of Talent Chooses You can be found at employerbrandbook.com. We live in a time when our roles change on a very regular basis. We’re expected to learn new skills, expand our ability to make an impact and rethink our role every year, every quarter and some time every week. How you described what a “data scientist” or “marketer” or “office manager” did on a daily basis two years ago would get them fired today for lacking the ability to create value.

This season of The Talent Cast is sponsored by RecruitmentMarketing.com.

Open source text of Talent Chooses You can be found at employerbrandbook.com.

]]> 1787 More funnel thinking http://thetalentcast.com/episode-5-more-funnel-thinking/ Focusing on the traditional recruitment funnel will allow you to optimize a sinking ship. The way you make a real impact on speed of hire, quality of hire, and really your entire talent strategy is to look above and below the funnel. This season to The Talent Cast is sponsored by RecruitmentMarketing.com. To read the open source text of Talent Chooses You, go to employerbrandbook.com Wed, 16 Feb 2022 06:05:00 -0000 More funnel thinking full 2 5 Evergreen Podcasts Optimizing your recruiting funnel simply won't get you where you want to go Focusing on the traditional recruitment funnel will allow you to optimize a sinking ship. The way you make a real impact on speed of hire, quality of hire, and really your entire talent strategy is to look above and below the funnel. This season to The Talent Cast is sponsored by RecruitmentMarketing.com. To read the open source text of Talent Chooses You, go to employerbrandbook.com Focusing on the traditional recruitment funnel will allow you to optimize a sinking ship. The way you make a real impact on speed of hire, quality of hire, and really your entire talent strategy is to look above and below the funnel.

This season to The Talent Cast is sponsored by RecruitmentMarketing.com.

To read the open source text of Talent Chooses You, go to employerbrandbook.com

]]> 1872 Funnel Thinking http://thetalentcast.com/episode-4-funnel-thinking/ We've spent the last 10 years embedding the "recruitment funnel" into how we see all our recruiting challenges, and it's time to admit that it is holding us back. This season of The Talent Cast is sponsored by RecruitmentMarketing.com. The open source text of Talent Chooses you can be found at employerbrandbook.com. Wed, 09 Feb 2022 06:05:00 -0000 Funnel Thinking full 2 4 Evergreen Podcasts How we got taught the wrong lessons in recruiting We've spent the last 10 years embedding the "recruitment funnel" into how we see all our recruiting challenges, and it's time to admit that it is holding us back. This season of The Talent Cast is sponsored by RecruitmentMarketing.com. The open source text of Talent Chooses you can be found at employerbrandbook.com. We've spent the last 10 years embedding the "recruitment funnel" into how we see all our recruiting challenges, and it's time to admit that it is holding us back.

This season of The Talent Cast is sponsored by RecruitmentMarketing.com.

The open source text of Talent Chooses you can be found at employerbrandbook.com.

]]> 2632 Employer branding will reinvent your hiring http://thetalentcast.com/episode-3-employer-branding-will-change-how-you-hire/ “Why” is the question of our age. It determines how we see ourselves, what we do and how we do it. We live in a world with abundant resources, choices, and options, a world filled with technology that your parents all but think is magic, and any fact, song, show or movie, article, book or idea at our beck and call within seconds. If you can do anything, what you choose to do isn’t based on basic constraints, but on why you want to do something.  Wed, 02 Feb 2022 06:05:00 -0000 employer brand reinvents your hiring full 2 3 Evergreen Podcasts And that's very much a "pro." “Why” is the question of our age. It determines how we see ourselves, what we do and how we do it. We live in a world with abundant resources, choices, and options, a world filled with technology that your parents all but think is magic, and any fact, song, show or movie, article, book or idea at our beck and call within seconds. If you can do anything, what you choose to do isn’t based on basic constraints, but on why you want to do something.  “Why” is the question of our age.

It determines how we see ourselves, what we do and how we do it. We live in a world with abundant resources, choices, and options, a world filled with technology that your parents all but think is magic, and any fact, song, show or movie, article, book or idea at our beck and call within seconds. If you can do anything, what you choose to do isn’t based on basic constraints, but on why you want to do something. 

]]> 1994 Quality, not quantity http://thetalentcast.com/episode-2-quality-not-quantity/ In this episode, we breakdown one of. the most important and least-discussed elements of employer branding and how it differs from every other kind of marketing: the focus on better, not more. Wed, 26 Jan 2022 06:05:00 -0000 quality not quantity full 2 2 Evergreen Podcasts What makes employer branding unique in the marketing and branding space. In this episode, we breakdown one of. the most important and least-discussed elements of employer branding and how it differs from every other kind of marketing: the focus on better, not more. In this episode, we breakdown one of. the most important and least-discussed elements of employer branding and how it differs from every other kind of marketing: the focus on better, not more.

]]> 2833 They aren’t your employees. They are volunteers. http://thetalentcast.com/episode-1-they-arent-your-employees-theyre-volunteers/ Welcome to Season Two of The Talent Cast! The big news is that this season, I'm turning Talent Chooses You into an audiobook, revising and annotating from the text originally written three years ago. The entire project is brought to you by RecruitmentMarketing.com, and will take 6 months to complete. In the first episode, we intro the book the jump into talking about how your people aren't employees you can boss around anymore. They are a lot more like paid volunteers. Wed, 19 Jan 2022 06:05:00 -0000 they are volunteers full 2 1 Evergreen Podcasts Talent Chooses You Audiobook Welcome to Season Two of The Talent Cast! The big news is that this season, I'm turning Talent Chooses You into an audiobook, revising and annotating from the text originally written three years ago. The entire project is brought to you by RecruitmentMarketing.com, and will take 6 months to complete. In the first episode, we intro the book the jump into talking about how your people aren't employees you can boss around anymore. They are a lot more like paid volunteers. Welcome to Season Two of The Talent Cast! The big news is that this season, I'm turning Talent Chooses You into an audiobook, revising and annotating from the text originally written three years ago. The entire project is brought to you by RecruitmentMarketing.com, and will take 6 months to complete.

In the first episode, we intro the book the jump into talking about how your people aren't employees you can boss around anymore. They are a lot more like paid volunteers.

]]> 2626 What Does Employer Brand Want? Surprise episode! The Talent Cast is about to launch Season Two as the audiobook for Talent Chooses You. As an hors d'oeuvre (or maybe an aperitif?) for subscribers who have been waiting more than a year for new episodes, here is a "big idea" for you consider. The audiobook, sponsored by RecruitmentMarketing.com, will start airing January 19th, 2022. As always, you can subscribe to the world's largest employer brand newsletter by going to employerbrand.news and subscribing for free! Mon, 10 Jan 2022 06:05:00 -0000 What does employer brand want? full 2 Evergreen Podcasts What is all this for? What are we driving towards? Surprise episode! The Talent Cast is about to launch Season Two as the audiobook for Talent Chooses You. As an hors d'oeuvre (or maybe an aperitif?) for subscribers who have been waiting more than a year for new episodes, here is a "big idea" for you consider. The audiobook, sponsored by RecruitmentMarketing.com, will start airing January 19th, 2022. As always, you can subscribe to the world's largest employer brand newsletter by going to employerbrand.news and subscribing for free! Surprise episode!

The Talent Cast is about to launch Season Two as the audiobook for Talent Chooses You. As an hors d'oeuvre (or maybe an aperitif?) for subscribers who have been waiting more than a year for new episodes, here is a "big idea" for you consider.

The audiobook, sponsored by RecruitmentMarketing.com, will start airing January 19th, 2022.

As always, you can subscribe to the world's largest employer brand newsletter by going to employerbrand.news and subscribing for free!

]]> 2801 Thinking With Real Data: The Lost Interviews #4 - Andrew Gadomski http://thetalentcast.com/?p=1971 There's analytics. There's metrics. And then there's the magic and insight than Andrew creates every day. Prepare to have your mind blown (in a good way). You can connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewgadomski/ Show Notes! Employer Brand Headlines is the #1 employer brand newsletter. It's free. Go sign up: https://www.getrevue.co/profile/employerbrandnews Talent Chooses You and The Employer Brand Handbook Vol 1 are now free and open source! http://employerbrandbook.com Mon, 07 Jun 2021 05:04:00 -0000 Thinking With Real Data: The Lost Interviews #4 full 2 4 Evergreen Podcasts With Andrew Gadomski There's analytics. There's metrics. And then there's the magic and insight than Andrew creates every day. Prepare to have your mind blown (in a good way). You can connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewgadomski/ Show Notes! Employer Brand Headlines is the #1 employer brand newsletter. It's free. Go sign up: https://www.getrevue.co/profile/employerbrandnews Talent Chooses You and The Employer Brand Handbook Vol 1 are now free and open source! http://employerbrandbook.com There's analytics. There's metrics. And then there's the magic and insight than Andrew creates every day. Prepare to have your mind blown (in a good way).

You can connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewgadomski/

Show Notes!

  • Employer Brand Headlines is the #1 employer brand newsletter. It's free. Go sign up: https://www.getrevue.co/profile/employerbrandnews
  • Talent Chooses You and The Employer Brand Handbook Vol 1 are now free and open source! http://employerbrandbook.com
]]> 3080 The Power of Impact: The Lost Interviews #3 - Jill Dudones http://thetalentcast.com/?p=1968 I love talking about employer branding with people who aren't IN employer brand exclusively. That's why chatting with Jill was such a hoot. She has perspective and experience to burn, and it shows in this amazing chat. You can connect with Jill on LinkedIn: https://www.linkedin.com/in/jilldudones/ Show Notes! Employer Brand Headlines is the #1 employer brand newsletter. It's free. Go sign up: https://www.getrevue.co/profile/employerbrandnews Talent Chooses You and The Employer Brand Handbook Vol 1 are now free and open source! http://employerbrandbook.com Mon, 07 Jun 2021 05:03:00 -0000 The Power of Impact: The Lost Interviews #3 full 2 3 Evergreen Podcasts With Jill Dudones I love talking about employer branding with people who aren't IN employer brand exclusively. That's why chatting with Jill was such a hoot. She has perspective and experience to burn, and it shows in this amazing chat. You can connect with Jill on LinkedIn: https://www.linkedin.com/in/jilldudones/ Show Notes! Employer Brand Headlines is the #1 employer brand newsletter. It's free. Go sign up: https://www.getrevue.co/profile/employerbrandnews Talent Chooses You and The Employer Brand Handbook Vol 1 are now free and open source! http://employerbrandbook.com I love talking about employer branding with people who aren't IN employer brand exclusively. That's why chatting with Jill was such a hoot. She has perspective and experience to burn, and it shows in this amazing chat.

You can connect with Jill on LinkedIn: https://www.linkedin.com/in/jilldudones/

Show Notes!

  • Employer Brand Headlines is the #1 employer brand newsletter. It's free. Go sign up: https://www.getrevue.co/profile/employerbrandnews
  • Talent Chooses You and The Employer Brand Handbook Vol 1 are now free and open source! http://employerbrandbook.com
]]> 3268 Talking At The Audience: The Lost Interviews #2 - Lindsay Parks http://thetalentcast.com/?p=1966 Fun fact: We recorded the first version of this interview more than a year ago, but it didn't record properly (there were tears). So Lindsay, being magnanimous and generous as always, let me take a second shot at it. Which is great, because she's seen some stuff and always brings such a great perspective to branding and recruitment marketing. You can find Lindsay on LinkedIn here: https://www.linkedin.com/in/lindsay-parks/ Show Notes! Employer Brand Headlines is the #1 employer brand newsletter. It's free. Go sign up: https://www.getrevue.co/profile/employerbrandnews Talent Chooses You and The Employer Brand Handbook Vol 1 are now free and open source! http://employerbrandbook.com Mon, 07 Jun 2021 05:02:00 -0000 Talking At The Audience: The Lost Interviews #2 full 2 2 Evergreen Podcasts With Lindsay Parks Fun fact: We recorded the first version of this interview more than a year ago, but it didn't record properly (there were tears). So Lindsay, being magnanimous and generous as always, let me take a second shot at it. Which is great, because she's seen some stuff and always brings such a great perspective to branding and recruitment marketing. You can find Lindsay on LinkedIn here: https://www.linkedin.com/in/lindsay-parks/ Show Notes! Employer Brand Headlines is the #1 employer brand newsletter. It's free. Go sign up: https://www.getrevue.co/profile/employerbrandnews Talent Chooses You and The Employer Brand Handbook Vol 1 are now free and open source! http://employerbrandbook.com Fun fact: We recorded the first version of this interview more than a year ago, but it didn't record properly (there were tears). So Lindsay, being magnanimous and generous as always, let me take a second shot at it. Which is great, because she's seen some stuff and always brings such a great perspective to branding and recruitment marketing.

You can find Lindsay on LinkedIn here: https://www.linkedin.com/in/lindsay-parks/

Show Notes!

  • Employer Brand Headlines is the #1 employer brand newsletter. It's free. Go sign up: https://www.getrevue.co/profile/employerbrandnews
  • Talent Chooses You and The Employer Brand Handbook Vol 1 are now free and open source! http://employerbrandbook.com
]]> 2791 A More Efficient Trainwreck: The Lost Interviews #1 - Katrina Kibben http://thetalentcast.com/a-more-efficient-trainwreck-the-lost-interview-1---katrina-kibben/(opens%20in%20a%20new%20tab) Katrina Kibben is the reigning champion of all things job postings. There's no need to call a vote. There will be no recount. If you had any doubt, you have only to listen to this interview where they pinpoint any number of instances of "recruiting insanity" that most of us take as gospel. Katrina can be found on LinkedIn at https://www.linkedin.com/in/katrinakibben/, or through their company Three Ears Media https://www.threeearsmedia.com/. Show notes! Employer Brand Headlines is the #1 employer brand newsletter. It's free. Go sign up: https://www.getrevue.co/profile/employerbrandnews Talent Chooses You and The Employer Brand Handbook Vol 1 are now free and open source! http://employerbrandbook.com Mon, 07 Jun 2021 05:01:00 -0000 A More Efficient Trainwreck: The Lost Interviews full 2 1 Evergreen Podcasts With Katrina Kibben Katrina Kibben is the reigning champion of all things job postings. There's no need to call a vote. There will be no recount. If you had any doubt, you have only to listen to this interview where they pinpoint any number of instances of "recruiting insanity" that most of us take as gospel. Katrina can be found on LinkedIn at https://www.linkedin.com/in/katrinakibben/, or through their company Three Ears Media https://www.threeearsmedia.com/. Show notes! Employer Brand Headlines is the #1 employer brand newsletter. It's free. Go sign up: https://www.getrevue.co/profile/employerbrandnews Talent Chooses You and The Employer Brand Handbook Vol 1 are now free and open source! http://employerbrandbook.com Katrina Kibben is the reigning champion of all things job postings. There's no need to call a vote. There will be no recount. If you had any doubt, you have only to listen to this interview where they pinpoint any number of instances of "recruiting insanity" that most of us take as gospel.

Katrina can be found on LinkedIn at https://www.linkedin.com/in/katrinakibben/, or through their company Three Ears Media https://www.threeearsmedia.com/.

Show notes!

  • Employer Brand Headlines is the #1 employer brand newsletter. It's free. Go sign up: https://www.getrevue.co/profile/employerbrandnews
  • Talent Chooses You and The Employer Brand Handbook Vol 1 are now free and open source! http://employerbrandbook.com
]]> 2991 A Better Resume http://thetalentcast.com/ep-190-a-better-resume/ Looking for a job? Yeah, I hear you. It is the WORST! But you can take a bunch of lessons from employer branding to create a resume that isn't just "good," but helps you stand out and get the job you want. Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read! Mon, 31 Aug 2020 05:05:00 -0000 Resume help full 190 Evergreen Podcasts Specifically: YOURS Looking for a job? Yeah, I hear you. It is the WORST! But you can take a bunch of lessons from employer branding to create a resume that isn't just "good," but helps you stand out and get the job you want. Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read! Looking for a job? Yeah, I hear you. It is the WORST! But you can take a bunch of lessons from employer branding to create a resume that isn't just "good," but helps you stand out and get the job you want.

Show notes:

]]> 2764 The View From Here with Holland McCue http://thetalentcast.com/?p=1945 The future of employer branding (or maybe the maturation of it) lays in how well it is integrated into the corporate brand. The more your brand looks like a single idea seen through multiple lenses, the more each aspect can support the others. And there are few better examples of that than at Delta, where Holland McCue has pushed to create a seamless sense of brand, even when things are deeply chaotic and the future is uncertain. Here's my interview with Holland. Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read! Mon, 24 Aug 2020 05:05:00 -0000 The View full 189 Evergreen Podcasts The future of employer branding (or maybe the maturation of it) lays in how well it is integrated into the corporate brand. The more your brand looks like a single idea seen through multiple lenses, the more each aspect can support the others. And there are few better examples of that than at Delta, where Holland McCue has pushed to create a seamless sense of brand, even when things are deeply chaotic and the future is uncertain. Here's my interview with Holland. Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read! The future of employer branding (or maybe the maturation of it) lays in how well it is integrated into the corporate brand. The more your brand looks like a single idea seen through multiple lenses, the more each aspect can support the others. And there are few better examples of that than at Delta, where Holland McCue has pushed to create a seamless sense of brand, even when things are deeply chaotic and the future is uncertain.

Here's my interview with Holland.

Show notes:

]]> 2805 Lighthouses and Books with Charu Malhotra http://thetalentcast.com/?p=1941 This week we have a lovely long conversation with Charu Malhotra. Charu's worked on a number of employer brands that you've probably hear of, like Unilever, BP, and Ferrero (just to name a few). Enjoy! Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read! At ATAP, I'm talking with Todd Raphael about budget-constrained recruiting and branding, August 18th I'm going to talk about data-driven talent branding over at The Goodhire Summit, August 20th Mon, 17 Aug 2020 05:05:00 -0000 Lighthouses full 188 Evergreen Podcasts This week we have a lovely long conversation with Charu Malhotra. Charu's worked on a number of employer brands that you've probably hear of, like Unilever, BP, and Ferrero (just to name a few). Enjoy! Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read! At ATAP, I'm talking with Todd Raphael about budget-constrained recruiting and branding, August 18th I'm going to talk about data-driven talent branding over at The Goodhire Summit, August 20th This week we have a lovely long conversation with Charu Malhotra. Charu's worked on a number of employer brands that you've probably hear of, like Unilever, BP, and Ferrero (just to name a few).

Enjoy!

Show notes:

]]> 2835 Cognitive Bias http://thetalentcast.com/?p=1936 We all make decisions based on mental shortcuts and pattern recognition. It's just what humans do. But if you're building a brand, these same shortcuts can keep you from seeing the brand that's right in front of you. And the more you learn about these biases, perhaps there are ways you can use them in increase talent attraction and engagement. Thanks to Jason Kent Crowell for the question! Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read! At ATAP, I'm talking with Todd Raphael about budget-constrained recruiting and branding, August 18th I'm going to talk about data-driven talent branding over at The Goodhire Summit, August 20th Mon, 10 Aug 2020 05:05:00 -0000 Cognitive Bias full 187 Evergreen Podcasts We all make decisions based on mental shortcuts and pattern recognition. It's just what humans do. But if you're building a brand, these same shortcuts can keep you from seeing the brand that's right in front of you. And the more you learn about these biases, perhaps there are ways you can use them in increase talent attraction and engagement. Thanks to Jason Kent Crowell for the question! Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read! At ATAP, I'm talking with Todd Raphael about budget-constrained recruiting and branding, August 18th I'm going to talk about data-driven talent branding over at The Goodhire Summit, August 20th We all make decisions based on mental shortcuts and pattern recognition. It's just what humans do. But if you're building a brand, these same shortcuts can keep you from seeing the brand that's right in front of you. And the more you learn about these biases, perhaps there are ways you can use them in increase talent attraction and engagement.

Thanks to Jason Kent Crowell for the question!

Show notes:




]]> 2088 yes All Employer Branding Is Local http://thetalentcast.com/?p=1932 We are seeing the end of "monolithic employer brands," concepts that focused more on consistency that connecting to a person. But if you start thinking about your brand and how it can leverage its pillars better to various micro-cultures, suddenly your brand has more meaning. Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read! At ATAP, I'm talking with Todd Raphael about budget-constrained recruiting and branding, August 18th I'm going to talk about data-driven talent branding over at The Goodhire Summit, August 20th Mon, 03 Aug 2020 05:05:00 -0000 full 186 Evergreen Podcasts We are seeing the end of "monolithic employer brands," concepts that focused more on consistency that connecting to a person. But if you start thinking about your brand and how it can leverage its pillars better to various micro-cultures, suddenly your brand has more meaning. Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read! At ATAP, I'm talking with Todd Raphael about budget-constrained recruiting and branding, August 18th I'm going to talk about data-driven talent branding over at The Goodhire Summit, August 20th We are seeing the end of "monolithic employer brands," concepts that focused more on consistency that connecting to a person. But if you start thinking about your brand and how it can leverage its pillars better to various micro-cultures, suddenly your brand has more meaning.

Show notes:

]]> 1863 Beyond Increments In the last four months, everything has changed, including our candidates. They want different things, they behave differently, and the act differently. Have we changed our own processes the same way? Or are we still tweaking and optimizing? If the world is 100% different, why aren't we? Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read! HRTX Virtual, July 30. Be there! It's free! Mon, 27 Jul 2020 05:05:00 -0000 Beyond Increments full 185 Evergreen Podcasts If the world changed completely, why are we still doing the same stuff? In the last four months, everything has changed, including our candidates. They want different things, they behave differently, and the act differently. Have we changed our own processes the same way? Or are we still tweaking and optimizing? If the world is 100% different, why aren't we? Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read! HRTX Virtual, July 30. Be there! It's free! In the last four months, everything has changed, including our candidates. They want different things, they behave differently, and the act differently.

Have we changed our own processes the same way? Or are we still tweaking and optimizing?

If the world is 100% different, why aren't we?

Show notes:

]]> 2205 Employer Brand? Or People Brand? https://traffic.libsyn.com/secure/talentcast/The_People_Brand.mp3 I'm seeing a lot of comments/chatter around businesses jettisoning their interest in employer brand as the pandemic/recession takes hold. And it makes sense: if you've built all your metrics and value around filling the top of the funnel, not having much of a recruiting funnel makes employer brand redundant. We all know employer brand is much much more than filling the funnel, but somewhere along the way, we got pigeon-holed into this limited value. So maybe it's time for employer branding as a function/concept to break free and own more of its destiny.  Maybe it's time for us to start the People Brand revolution. Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. Sign up for my free newsletter on employer brand headlines D&I and Data webinar with Torin Ellis and Gabriel Hitt. (TUESDAY!) HRTX Virtual, July 30 Mon, 20 Jul 2020 05:05:00 -0000 full 184 Evergreen Podcasts I'm seeing a lot of comments/chatter around businesses jettisoning their interest in employer brand as the pandemic/recession takes hold. And it makes sense: if you've built all your metrics and value around filling the top of the funnel, not having... I'm seeing a lot of comments/chatter around businesses jettisoning their interest in employer brand as the pandemic/recession takes hold. And it makes sense: if you've built all your metrics and value around filling the top of the funnel, not having much of a recruiting funnel makes employer brand redundant. We all know employer brand is much much more than filling the funnel, but somewhere along the way, we got pigeon-holed into this limited value. So maybe it's time for employer branding as a function/concept to break free and own more of its destiny.  Maybe it's time for us to start the People Brand revolution. Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. Sign up for my free newsletter on employer brand headlines D&I and Data webinar with Torin Ellis and Gabriel Hitt. (TUESDAY!) HRTX Virtual, July 30 I'm seeing a lot of comments/chatter around businesses jettisoning their interest in employer brand as the pandemic/recession takes hold. And it makes sense: if you've built all your metrics and value around filling the top of the funnel, not having much of a recruiting funnel makes employer brand redundant.

We all know employer brand is much much more than filling the funnel, but somewhere along the way, we got pigeon-holed into this limited value. So maybe it's time for employer branding as a function/concept to break free and own more of its destiny. 

Maybe it's time for us to start the People Brand revolution.

Show notes:


]]> 2009 yes Is Employer Brand Evolving? https://traffic.libsyn.com/secure/talentcast/Evolving_EB.mp3 Last year, employer brand was the buzz word, but where is the buzz now? Given a year or three to consider and implement employer branding strategies, where has employer brand landed as a corporate function?  Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. Sign up for my free newsletter on employer brand headlines Have a questions you would like two employer brand experts to answer on the show? There's a way to record your question on the homepage (look for the big orange button) D&I and Data webinar with Torin Ellis and Gabriel Hitt. EBNow Survey Results Mon, 13 Jul 2020 05:05:00 -0000 full 183 Evergreen Podcasts Last year, employer brand was the buzz word, but where is the buzz now? Given a year or three to consider and implement employer branding strategies, where has employer brand landed as a corporate function?  Show notes: is available on... Last year, employer brand was the buzz word, but where is the buzz now? Given a year or three to consider and implement employer branding strategies, where has employer brand landed as a corporate function?  Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. Sign up for my free newsletter on employer brand headlines Have a questions you would like two employer brand experts to answer on the show? There's a way to record your question on the homepage (look for the big orange button) D&I and Data webinar with Torin Ellis and Gabriel Hitt. EBNow Survey Results Last year, employer brand was the buzz word, but where is the buzz now? Given a year or three to consider and implement employer branding strategies, where has employer brand landed as a corporate function? 

Show notes:


]]> 1889 yes Chicken or the Egg? https://traffic.libsyn.com/secure/talentcast/Chicken_or_the_Egg.mp3 The age old question: where should employer branding live? TA? Marketing? Comms? Like the "chicken or the egg" question, the answer involves a lot of evolution... Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. Sign up for my free newsletter on employer brand headlines Have a questions you would like two employer brand experts to answer on the show? There's a way to record your question on the homepage (look for the big orange button) D&I and Data webinar with Torin Ellis and Gabriel Hitt. EBNow Survey Results Mon, 06 Jul 2020 05:05:00 -0000 full 182 Evergreen Podcasts The age old question: where should employer branding live? TA? Marketing? Comms? Like the "chicken or the egg" question, the answer involves a lot of evolution... Show notes: is available on Amazon right now! Get yours on Kindle or paperback.... The age old question: where should employer branding live? TA? Marketing? Comms? Like the "chicken or the egg" question, the answer involves a lot of evolution... Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. Sign up for my free newsletter on employer brand headlines Have a questions you would like two employer brand experts to answer on the show? There's a way to record your question on the homepage (look for the big orange button) D&I and Data webinar with Torin Ellis and Gabriel Hitt. EBNow Survey Results

The age old question: where should employer branding live? TA? Marketing? Comms?

Like the "chicken or the egg" question, the answer involves a lot of evolution...

Show notes:

]]> 2109 yes Who's In Charge? https://traffic.libsyn.com/secure/talentcast/Whos_in_charge.mp3 Who's in charge of the company? Leadership, right? Well, recently it sure seems like the employees are making their voices heard in the strategic direction of a company. How does having staff more "in charge" of a company impact your ability to manage the employer brand? Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. Sign up for my free newsletter on employer brand headlines Have a questions you would like two employer brand experts to answer on the show? There's a way to record your question on the homepage (look for the big orange button) Mon, 29 Jun 2020 05:05:00 -0000 full 181 Evergreen Podcasts Who's in charge of the company? Leadership, right? Well, recently it sure seems like the employees are making their voices heard in the strategic direction of a company. How does having staff more "in charge" of a company impact your ability to manage... Who's in charge of the company? Leadership, right? Well, recently it sure seems like the employees are making their voices heard in the strategic direction of a company. How does having staff more "in charge" of a company impact your ability to manage the employer brand? Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. Sign up for my free newsletter on employer brand headlines Have a questions you would like two employer brand experts to answer on the show? There's a way to record your question on the homepage (look for the big orange button) Who's in charge of the company? Leadership, right? Well, recently it sure seems like the employees are making their voices heard in the strategic direction of a company.

How does having staff more "in charge" of a company impact your ability to manage the employer brand?

Show notes:

  • Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback.
  • Sign up for my free newsletter on employer brand headlines
  • Have a questions you would like two employer brand experts to answer on the show? There's a way to record your question on the homepage (look for the big orange button)

]]> 1492 yes Taking a Stand https://traffic.libsyn.com/secure/talentcast/Taking_a_stand.mp3 Yes, it is absolutely time for your employer brand to quit playing it safe. You and your brand need to take a stand for something. And while that sounds terrifying (trust me, I know), the opportunity it presents is absolutely amazing. Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. Sign up for my free newsletter on employer brand headlines I mentioned Overthrow II (the book) Have a questions you would like two employer brand experts to answer on the show? There's a way to record your question on the homepage (look for the big orange button) Mon, 22 Jun 2020 05:05:00 -0000 full 180 Evergreen Podcasts Yes, it is absolutely time for your employer brand to quit playing it safe. You and your brand need to take a stand for something. And while that sounds terrifying (trust me, I know), the opportunity it presents is absolutely amazing. Show notes: ... Yes, it is absolutely time for your employer brand to quit playing it safe. You and your brand need to take a stand for something. And while that sounds terrifying (trust me, I know), the opportunity it presents is absolutely amazing. Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. Sign up for my free newsletter on employer brand headlines I mentioned Overthrow II (the book) Have a questions you would like two employer brand experts to answer on the show? There's a way to record your question on the homepage (look for the big orange button) Yes, it is absolutely time for your employer brand to quit playing it safe. You and your brand need to take a stand for something.

And while that sounds terrifying (trust me, I know), the opportunity it presents is absolutely amazing.

Show notes:

]]> 2138 yes What is Employer Brand For? https://traffic.libsyn.com/secure/talentcast/What_Is_Employer_Brand_For.mp3 It may seem like a simple question, but how you answer it determines the scope of your work. If you want to keep the employer brand function from being a funnel-filler or the "swag maven," you need to answer the question right. Show notes: Talent Chooses You: Hire Better with Employer Branding is available for pre-order on Amazon with a June 15, 2020 delivery. Get yours on Kindle or paperback. Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot. https://bit.ly/talentchoosesyou Mon, 15 Jun 2020 05:05:00 -0000 full 179 Evergreen Podcasts It may seem like a simple question, but how you answer it determines the scope of your work. If you want to keep the employer brand function from being a funnel-filler or the "swag maven," you need to answer the question right. Show notes: is... It may seem like a simple question, but how you answer it determines the scope of your work. If you want to keep the employer brand function from being a funnel-filler or the "swag maven," you need to answer the question right. Show notes: Talent Chooses You: Hire Better with Employer Branding is available for pre-order on Amazon with a June 15, 2020 delivery. Get yours on Kindle or paperback. Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot. https://bit.ly/talentchoosesyou It may seem like a simple question, but how you answer it determines the scope of your work. If you want to keep the employer brand function from being a funnel-filler or the "swag maven," you need to answer the question right.

Show notes:

https://bit.ly/talentchoosesyou

]]> 1600 yes Fan Fiction and Employer Brand Universes https://traffic.libsyn.com/secure/talentcast/Fan_Fiction_and_Brand_Universes.mp3 Some stories are so engaging and attractive that other people extend them, telling stories you never envisioned.  Which, to be fair, is what you should want from your employer brand. Show notes: Talent Chooses You: Hire Better with Employer Branding is available for pre-order on Amazon with a June 15, 2020 delivery. Get yours on Kindle or paperback. Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot. Learn more at http://bit.ly/talentchoosesyou Mon, 08 Jun 2020 05:05:00 -0000 full 178 Evergreen Podcasts Are your fans telling your story? Some stories are so engaging and attractive that other people extend them, telling stories you never envisioned.  Which, to be fair, is what you should want from your employer brand. Show notes: Talent Chooses You: Hire Better with Employer Branding is available for pre-order on Amazon with a June 15, 2020 delivery. Get yours on Kindle or paperback. Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot. Learn more at http://bit.ly/talentchoosesyou Some stories are so engaging and attractive that other people extend them, telling stories you never envisioned. 

Which, to be fair, is what you should want from your employer brand.

Show notes:

Learn more at http://bit.ly/talentchoosesyou

]]> 1493 yes You Can't Party at Lolla Anymore (with Rob Stevenson) https://traffic.libsyn.com/secure/talentcast/You_Cant_Party_at_Lolla_Anymore.mp3 For those of you old enough to remember, there was a time when music came on vinyl (sit down old man!). There was a thing (mostly in the punk world) called a "split single," where two bands who were friends would each take a side of the single. In a similar punk spirit, Rob Stevenson of Talk Talent To Me and I decided to have a nice rambling conversation about Covid, the industry, and what was (and wasn't) working for companies. This is part one of the conversation, but part two lives on Talk Talent To Me (so follow the link and listen to it!). Enjoy! Show notes: Yes, the books are starting to roll out!!! The Employer Brand Handbook Vol 1: Working with Recruiters is now live on Amazon Talent Chooses You: Hire Better with Employer Branding is available for pre-order on Amazon with a June 15, 2020 delivery The Employer Brand Handbook Vol 2: Metrics and KPIs is available for pre-order will go live Sept 7, 2020. All books are being discounted at launch, so order your copies today! Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot. Learn more at http://talentchoosesyou.com Mon, 01 Jun 2020 05:05:00 -0000 full 177 Evergreen Podcasts For those of you old enough to remember, there was a time when music came on vinyl (sit down old man!). There was a thing (mostly in the punk world) called a "split single," where two bands who were friends would each take a side of the single. In a... For those of you old enough to remember, there was a time when music came on vinyl (sit down old man!). There was a thing (mostly in the punk world) called a "split single," where two bands who were friends would each take a side of the single. In a similar punk spirit, Rob Stevenson of Talk Talent To Me and I decided to have a nice rambling conversation about Covid, the industry, and what was (and wasn't) working for companies. This is part one of the conversation, but part two lives on Talk Talent To Me (so follow the link and listen to it!). Enjoy! Show notes: Yes, the books are starting to roll out!!! The Employer Brand Handbook Vol 1: Working with Recruiters is now live on Amazon Talent Chooses You: Hire Better with Employer Branding is available for pre-order on Amazon with a June 15, 2020 delivery The Employer Brand Handbook Vol 2: Metrics and KPIs is available for pre-order will go live Sept 7, 2020. All books are being discounted at launch, so order your copies today! Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot. Learn more at http://talentchoosesyou.com

For those of you old enough to remember, there was a time when music came on vinyl (sit down old man!). There was a thing (mostly in the punk world) called a "split single," where two bands who were friends would each take a side of the single.

In a similar punk spirit, Rob Stevenson of Talk Talent To Me and I decided to have a nice rambling conversation about Covid, the industry, and what was (and wasn't) working for companies. This is part one of the conversation, but part two lives on Talk Talent To Me (so follow the link and listen to it!).

Enjoy!

Show notes:

Learn more at http://talentchoosesyou.com

]]> 1933 yes Taking Your Employer Brand Beyond the Obvious https://traffic.libsyn.com/secure/talentcast/Beyond_the_Obvious.mp3 Call it "employer blanding" or even "the sea of sameness," but there's a valid reason to think all employer brands look and feel the same. But that's not a rule or anything. The trick is learning how to push beyond the obvious to understand your talent targets and offer them something far more meaningful than what's obvious. Show notes: Yes, the books are starting to roll out!!! The Employer Brand Handbook Vol 1: Working with Recruiters is now live on Amazon Talent Chooses You: Hire Better with Employer Branding is available for pre-order on Amazon with a June 15, 2020 delivery The Employer Brand Handbook Vol 2: Metrics and KPIs is available for pre-order will go live Sept 7, 2020. All books are being discounted at launch, so order your copies today! Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot. Learn more at http://talentchoosesyou.com Mon, 25 May 2020 05:05:00 -0000 full 176 Evergreen Podcasts If that's even possible Call it "employer blanding" or even "the sea of sameness," but there's a valid reason to think all employer brands look and feel the same. But that's not a rule or anything. The trick is learning how to push beyond the obvious to understand your talent targets and offer them something far more meaningful than what's obvious. Show notes: Yes, the books are starting to roll out!!! The Employer Brand Handbook Vol 1: Working with Recruiters is now live on Amazon Talent Chooses You: Hire Better with Employer Branding is available for pre-order on Amazon with a June 15, 2020 delivery The Employer Brand Handbook Vol 2: Metrics and KPIs is available for pre-order will go live Sept 7, 2020. All books are being discounted at launch, so order your copies today! Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot. Learn more at http://talentchoosesyou.com Call it "employer blanding" or even "the sea of sameness," but there's a valid reason to think all employer brands look and feel the same. But that's not a rule or anything.

The trick is learning how to push beyond the obvious to understand your talent targets and offer them something far more meaningful than what's obvious.

Show notes:

Learn more at http://talentchoosesyou.com

]]> 2148 yes The Impossible Employer Brand Metric https://traffic.libsyn.com/secure/talentcast/Impossible_Employer_Brand_Metric.mp3 Let us be blunt: the metrics we often use (time to fill, funnel conversion rates, quality of hire, cost per hire, etc) are... imprecise. And to be even more blunt, they aren't the kind of metrics that anyone outside of TA cares about. But what if there was one metric that every leader in every part of the business would immediately understand? Something they could all align to? There may be such a metric, even if it may not be possible to use. Show notes: Yes, the books are starting to roll out!!! The Employer Brand Handbook Vol 1: Working with Recruiters is now live on Amazon Talent Chooses You: Hire Better with Employer Branding is available for pre-order on Amazon with a June 15, 2020 delivery The Employer Brand Handbook Vol 2: Metrics and KPIs is available for pre-order will go live Sept 7, 2020. All books are being discounted at launch, so order your copies today! Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot.         Learn more at http://talentchoosesyou.com   Mon, 18 May 2020 05:05:00 -0000 full 175 Evergreen Podcasts The only one business really cares about Let us be blunt: the metrics we often use (time to fill, funnel conversion rates, quality of hire, cost per hire, etc) are... imprecise. And to be even more blunt, they aren't the kind of metrics that anyone outside of TA cares about. But what if there was one metric that every leader in every part of the business would immediately understand? Something they could all align to? There may be such a metric, even if it may not be possible to use. Show notes: Yes, the books are starting to roll out!!! The Employer Brand Handbook Vol 1: Working with Recruiters is now live on Amazon Talent Chooses You: Hire Better with Employer Branding is available for pre-order on Amazon with a June 15, 2020 delivery The Employer Brand Handbook Vol 2: Metrics and KPIs is available for pre-order will go live Sept 7, 2020. All books are being discounted at launch, so order your copies today! Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot.         Learn more at http://talentchoosesyou.com   Let us be blunt: the metrics we often use (time to fill, funnel conversion rates, quality of hire, cost per hire, etc) are... imprecise. And to be even more blunt, they aren't the kind of metrics that anyone outside of TA cares about.

But what if there was one metric that every leader in every part of the business would immediately understand? Something they could all align to?

There may be such a metric, even if it may not be possible to use.

Show notes:

        Learn more at http://talentchoosesyou.com   ]]> 2167 yes Creative vs Position https://traffic.libsyn.com/secure/talentcast/Creative_vs_Position.mp3 We all strive to build brand messages that stand out, that stick in people's minds long after they have been seen. So, how do you make that happen? Your instinct might be to ratchet up the creativity, to focus on making something unusual or with exceptional amounts of polish. But I'd suggest that better brand messages start with positioning, and in fact, can beat out more "creative" messages. Let's explore! Show Notes:  Yes, the books are starting to roll out!!! The Employer Brand Handbook Vol 1: Working with Recruiters is now live on Amazon Talent Chooses You: Hire Better with Employer Branding is available for pre-order on Amazon with a June 15, 2020 delivery The Employer Brand Handbook Vol 2: Metrics and KPIs is available for pre-order will go live Sept 7, 2020. All books are being discounted at launch, so order your copies today! Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot. Mon, 11 May 2020 05:05:00 -0000 full 174 Evergreen Podcasts Which one creates the stronger employer brand message? We all strive to build brand messages that stand out, that stick in people's minds long after they have been seen. So, how do you make that happen? Your instinct might be to ratchet up the creativity, to focus on making something unusual or with exceptional amounts of polish. But I'd suggest that better brand messages start with positioning, and in fact, can beat out more "creative" messages. Let's explore! Show Notes:  Yes, the books are starting to roll out!!! The Employer Brand Handbook Vol 1: Working with Recruiters is now live on Amazon Talent Chooses You: Hire Better with Employer Branding is available for pre-order on Amazon with a June 15, 2020 delivery The Employer Brand Handbook Vol 2: Metrics and KPIs is available for pre-order will go live Sept 7, 2020. All books are being discounted at launch, so order your copies today! Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot. We all strive to build brand messages that stand out, that stick in people's minds long after they have been seen. So, how do you make that happen?

Your instinct might be to ratchet up the creativity, to focus on making something unusual or with exceptional amounts of polish.

But I'd suggest that better brand messages start with positioning, and in fact, can beat out more "creative" messages. Let's explore!

Show Notes: 

]]> 2239 yes Finite and Infinite https://traffic.libsyn.com/secure/talentcast/Finite_and_Infinite.mp3 Most recruiting functions work (and treat candidates) as if there's always more fish in the sea. They act as if there are an unlimited supply of candidates, so their job is to just find more. But what about in circumstances where there is a fixed number of potential candidates? Aerospace engineers with security clearance, clinical researchers with MDs, veterinarians, etc? In this episode, we break down how employer brand strategy changes when you have a finite talent pool. Show Notes: Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot. Mon, 04 May 2020 05:05:00 -0000 full 173 Evergreen Podcasts Does your employer brand strategy change when when you have a fixed talent pool? Most recruiting functions work (and treat candidates) as if there's always more fish in the sea. They act as if there are an unlimited supply of candidates, so their job is to just find more. But what about in circumstances where there is a fixed number of potential candidates? Aerospace engineers with security clearance, clinical researchers with MDs, veterinarians, etc? In this episode, we break down how employer brand strategy changes when you have a finite talent pool. Show Notes: Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot. Most recruiting functions work (and treat candidates) as if there's always more fish in the sea. They act as if there are an unlimited supply of candidates, so their job is to just find more.

But what about in circumstances where there is a fixed number of potential candidates? Aerospace engineers with security clearance, clinical researchers with MDs, veterinarians, etc?

In this episode, we break down how employer brand strategy changes when you have a finite talent pool.

Show Notes:

]]> 1940 yes What Really Changed? https://traffic.libsyn.com/secure/talentcast/What_Really_Changed.mp3 In the last two months, we've seen changes to almost every aspect of our lives, both professionally and personally. So it might stand to reason that our employer brands should change, too. But is that true? Perhaps the answer to that question may determine how successful our employer brands and EVPs ultimately are. Show Notes: Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot. Mon, 27 Apr 2020 05:05:00 -0000 full 172 Evergreen Podcasts Sure, everything seems different, but does that mean your employer brand has to, too? In the last two months, we've seen changes to almost every aspect of our lives, both professionally and personally. So it might stand to reason that our employer brands should change, too. But is that true? Perhaps the answer to that question may determine how successful our employer brands and EVPs ultimately are. Show Notes: Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot. In the last two months, we've seen changes to almost every aspect of our lives, both professionally and personally. So it might stand to reason that our employer brands should change, too.

But is that true?

Perhaps the answer to that question may determine how successful our employer brands and EVPs ultimately are.

Show Notes:

]]> 2297 yes The Four Drivers of Employer Brand https://traffic.libsyn.com/secure/talentcast/Four_Drivers_of_Employer_Brand.mp3 By now, you've been thinking about how your employer brand needs to react in light of...[looks around]... well, everything. Whether you inherited your brand or defined it yourself, things have changes and your brand needs to reflect it. But if you just slap a new brand on, how useful will that be? You need to re-think things. Which means you need to understand how your employer brand was formed in the first place.  In this episode, we break down the four things that create your brand. If you understand them, you can figure out how to influence them. If you don't understand them, you might as well try to change the tides. Mon, 20 Apr 2020 05:05:00 -0000 full 171 Evergreen Podcasts What makes your employer brand... your brand? By now, you've been thinking about how your employer brand needs to react in light of...[looks around]... well, everything. Whether you inherited your brand or defined it yourself, things have changes and your brand needs to reflect it. But if you just slap a new brand on, how useful will that be? You need to re-think things. Which means you need to understand how your employer brand was formed in the first place.  In this episode, we break down the four things that create your brand. If you understand them, you can figure out how to influence them. If you don't understand them, you might as well try to change the tides. By now, you've been thinking about how your employer brand needs to react in light of...[looks around]... well, everything. Whether you inherited your brand or defined it yourself, things have changes and your brand needs to reflect it.

But if you just slap a new brand on, how useful will that be? You need to re-think things. Which means you need to understand how your employer brand was formed in the first place. 

In this episode, we break down the four things that create your brand. If you understand them, you can figure out how to influence them. If you don't understand them, you might as well try to change the tides.

]]> 2102 yes Culture Wars https://traffic.libsyn.com/secure/talentcast/Culture_Wars.mp3 What is culture? And why is it I can still ask that question? You'd think after countless books, articles, podcasts, lectures and TED talks, we'd all know what we mean by culture. And yet, that doesn't seem to be the case. If you define your culture by your perks, this month has been quite the wake up call, hasn't it? If you think you can dictate culture, or that it remains static in the face of changing staff, leadership and... well, everything, you're going to be in trouble. In this episode, we get serious about how to think about and leverage culture in our employer brands. Show Notes: Sign up for my free newsletter on employer brand headlines Hung Lee's 24-hour Recruiting Brainfood Marathon Want to ask me anything? I have open office hours. Grab your free spot. Mon, 13 Apr 2020 05:05:00 -0000 full 170 Evergreen Podcasts This month probably changed how you see your company's culture, I bet. What is culture? And why is it I can still ask that question? You'd think after countless books, articles, podcasts, lectures and TED talks, we'd all know what we mean by culture. And yet, that doesn't seem to be the case. If you define your culture by your perks, this month has been quite the wake up call, hasn't it? If you think you can dictate culture, or that it remains static in the face of changing staff, leadership and... well, everything, you're going to be in trouble. In this episode, we get serious about how to think about and leverage culture in our employer brands. Show Notes: Sign up for my free newsletter on employer brand headlines Hung Lee's 24-hour Recruiting Brainfood Marathon Want to ask me anything? I have open office hours. Grab your free spot.

What is culture? And why is it I can still ask that question? You'd think after countless books, articles, podcasts, lectures and TED talks, we'd all know what we mean by culture. And yet, that doesn't seem to be the case.

If you define your culture by your perks, this month has been quite the wake up call, hasn't it? If you think you can dictate culture, or that it remains static in the face of changing staff, leadership and... well, everything, you're going to be in trouble.

In this episode, we get serious about how to think about and leverage culture in our employer brands.

Show Notes:

]]> 2748 yes Strength in Diversity https://traffic.libsyn.com/secure/talentcast/Diversity_for_Employer_Branders.mp3 It feels to me that we often talk about the connection between diversity and employer brand as if its obvious, but is it really? In this conversation with my friend Madison Butler, VP of People at Sourced Craft Cocktails, we try to explore about the connection between the two ideas. Show notes: Madison Butler's LinkedIn Webinar with Elena Valentine: How Do You Build an Employer Brand When No One Is In The Same Room? Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot. Mon, 06 Apr 2020 05:05:00 -0000 full 169 Evergreen Podcasts with Madison Butler It feels to me that we often talk about the connection between diversity and employer brand as if its obvious, but is it really? In this conversation with my friend Madison Butler, VP of People at Sourced Craft Cocktails, we try to explore about the connection between the two ideas. Show notes: Madison Butler's LinkedIn Webinar with Elena Valentine: How Do You Build an Employer Brand When No One Is In The Same Room? Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot. It feels to me that we often talk about the connection between diversity and employer brand as if its obvious, but is it really?

In this conversation with my friend Madison Butler, VP of People at Sourced Craft Cocktails, we try to explore about the connection between the two ideas.

Show notes:

]]> 2826 yes Strategy, After the Fact https://traffic.libsyn.com/secure/talentcast/Strategy_After_The_Fact.mp3 It really is a rare day when someone says, "go ahead and build our employer brand. We'll stand still for a few weeks or months while you figure it out..." More often, we are building a brand on top of existing ideas, collateral and content, trying to disparate ideas together that were never designed to go together.   So in this episode, we examine the process of developing a strategy, brand and even EVP after you've already built a bunch of "stuff."   Show notes: Webinar with Elena Valentine: How Do You Build an Employer Brand When No One Is In The Same Room? Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot. Mon, 30 Mar 2020 05:05:00 -0000 full 168 Evergreen Podcasts Can you build a brand strategy after you've built the content? It really is a rare day when someone says, "go ahead and build our employer brand. We'll stand still for a few weeks or months while you figure it out..." More often, we are building a brand on top of existing ideas, collateral and content, trying to disparate ideas together that were never designed to go together.   So in this episode, we examine the process of developing a strategy, brand and even EVP after you've already built a bunch of "stuff."   Show notes: Webinar with Elena Valentine: How Do You Build an Employer Brand When No One Is In The Same Room? Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot. It really is a rare day when someone says, "go ahead and build our employer brand. We'll stand still for a few weeks or months while you figure it out..." More often, we are building a brand on top of existing ideas, collateral and content, trying to disparate ideas together that were never designed to go together.

 

So in this episode, we examine the process of developing a strategy, brand and even EVP after you've already built a bunch of "stuff."

 

Show notes:

]]> 2065 yes Beyond the New Normal https://traffic.libsyn.com/secure/talentcast/Beyond_The_New_Normal.mp3 This episode is a kind of natural second chapter to last week's Employer Brand In The Time of COVID. In that episode, we talked about how you need to start thinking about how to manage your brand when physical proximity can't be an assumption.   In this episode, we go beyond that. Not to what happens beyond the crisis, but how do you think beyond the standard limitations of how we see employer branding as a function, as a player within the business. If you think your employer brand is just there to attract talent, that's all it can do. But if you see it as a great deal more, your impact can go far beyond recruiting.   Show notes: Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot. Mon, 23 Mar 2020 05:05:00 -0000 full 167 Evergreen Podcasts What you do during the crisis defines your success in the future This episode is a kind of natural second chapter to last week's Employer Brand In The Time of COVID. In that episode, we talked about how you need to start thinking about how to manage your brand when physical proximity can't be an assumption.   In this episode, we go beyond that. Not to what happens beyond the crisis, but how do you think beyond the standard limitations of how we see employer branding as a function, as a player within the business. If you think your employer brand is just there to attract talent, that's all it can do. But if you see it as a great deal more, your impact can go far beyond recruiting.   Show notes: Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot. This episode is a kind of natural second chapter to last week's Employer Brand In The Time of COVID. In that episode, we talked about how you need to start thinking about how to manage your brand when physical proximity can't be an assumption.

 

In this episode, we go beyond that. Not to what happens beyond the crisis, but how do you think beyond the standard limitations of how we see employer branding as a function, as a player within the business. If you think your employer brand is just there to attract talent, that's all it can do. But if you see it as a great deal more, your impact can go far beyond recruiting.

 

Show notes:
Sign up for my free newsletter on employer brand headlines
Want to ask me anything? I have open office hours. Grab your free spot.

]]> 2239 yes Employer Brand in the Time of COVID-19 https://traffic.libsyn.com/secure/talentcast/Employer_Brand_in_the_Time_of_COVID.mp3 Well, it seems like we're all working remotely all of a sudden, huh?  While there are plenty of resources on how to manage employees and manage yourself in a remote-office situation, no one has asked how we're going to manage our employer brand remotely.   Why does it matter? Because the context of work has dramatically changed. No more posters. no more water-cooler talk, no more information communications channels with which to socialize the brand.   Thus, we take a deep dive into how you can manage your own employer brand when no one shares much physical space anymore.   Show notes: Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot. Mon, 16 Mar 2020 05:05:00 -0000 full 166 Evergreen Podcasts Managing a remote-based employer brand (welcome to the new normal) Well, it seems like we're all working remotely all of a sudden, huh?  While there are plenty of resources on how to manage employees and manage yourself in a remote-office situation, no one has asked how we're going to manage our employer brand remotely.   Why does it matter? Because the context of work has dramatically changed. No more posters. no more water-cooler talk, no more information communications channels with which to socialize the brand.   Thus, we take a deep dive into how you can manage your own employer brand when no one shares much physical space anymore.   Show notes: Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot. Well, it seems like we're all working remotely all of a sudden, huh? 

While there are plenty of resources on how to manage employees and manage yourself in a remote-office situation, no one has asked how we're going to manage our employer brand remotely.

 

Why does it matter? Because the context of work has dramatically changed. No more posters. no more water-cooler talk, no more information communications channels with which to socialize the brand.

 

Thus, we take a deep dive into how you can manage your own employer brand when no one shares much physical space anymore.

 

Show notes:
Sign up for my free newsletter on employer brand headlines
Want to ask me anything? I have open office hours. Grab your free spot.

]]> 2589 yes How Does It Feel? https://traffic.libsyn.com/secure/talentcast/How_Does_It_Feel.mp3 If you take the definition of employer branding literally, you might be inclined to make employer brands for all the various teams, offices and roles within your company. I mean, that's how you're going to explain "what it's like to work here" with any kind of granularity and specificity.   But what if you let go of the guide rail of "specificity" and focused on creating emotions in the prospects to attract them? And then, what if instead of telling specific stories, you talked about what it feels like to work there instead?   Show notes: Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot. This episode was sparked by a comment on this post asking what the next topics should be. Feel free to add your own ideas! Mon, 09 Mar 2020 05:05:00 -0000 full 165 Evergreen Podcasts What's Beyond "What It's Like To Work There"? If you take the definition of employer branding literally, you might be inclined to make employer brands for all the various teams, offices and roles within your company. I mean, that's how you're going to explain "what it's like to work here" with any kind of granularity and specificity.   But what if you let go of the guide rail of "specificity" and focused on creating emotions in the prospects to attract them? And then, what if instead of telling specific stories, you talked about what it feels like to work there instead?   Show notes: Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot. This episode was sparked by a comment on this post asking what the next topics should be. Feel free to add your own ideas! If you take the definition of employer branding literally, you might be inclined to make employer brands for all the various teams, offices and roles within your company. I mean, that's how you're going to explain "what it's like to work here" with any kind of granularity and specificity.

 

But what if you let go of the guide rail of "specificity" and focused on creating emotions in the prospects to attract them? And then, what if instead of telling specific stories, you talked about what it feels like to work there instead?

 

Show notes:
Sign up for my free newsletter on employer brand headlines
Want to ask me anything? I have open office hours. Grab your free spot.
This episode was sparked by a comment on this post asking what the next topics should be. Feel free to add your own ideas!

]]> 2089 yes Employer Brand for Retention https://traffic.libsyn.com/secure/talentcast/Employer_Brand_For_Retention.mp3 We all know our first job is (or expected to be) one of attraction. And we all know that if we build a strong brand, it will impact retention. But how many of us are intentionally involving ourselves in the thorny retention issues of the company? In this episode, we talk about how you can get involved and how you can play a role in one of the most complex and important issues of any company. Mon, 02 Mar 2020 06:05:00 -0000 full 164 Evergreen Podcasts Beyond Attraction We all know our first job is (or expected to be) one of attraction. And we all know that if we build a strong brand, it will impact retention. But how many of us are intentionally involving ourselves in the thorny retention issues of the company? In this episode, we talk about how you can get involved and how you can play a role in one of the most complex and important issues of any company. We all know our first job is (or expected to be) one of attraction. And we all know that if we build a strong brand, it will impact retention. But how many of us are intentionally involving ourselves in the thorny retention issues of the company?

In this episode, we talk about how you can get involved and how you can play a role in one of the most complex and important issues of any company.

]]> 1768 yes The Authenticity Illusion https://traffic.libsyn.com/secure/talentcast/The_Authenticity_Illusion.mp3 We all "know" that the employer brander's mantra is to create an authentic brand. What does that even mean? Is that even achievable? Is that even really a thing? Sadly, we've all brainwashed each other and ourselves into aspiring to something that crumbles with any scrutiny.  But don't fret. Behind that fuzzy-bunny facade is something far more useful.  Mon, 24 Feb 2020 06:05:00 -0000 full 163 Evergreen Podcasts (Don't) Use Your Illusion We all "know" that the employer brander's mantra is to create an authentic brand. What does that even mean? Is that even achievable? Is that even really a thing? Sadly, we've all brainwashed each other and ourselves into aspiring to something that crumbles with any scrutiny.  But don't fret. Behind that fuzzy-bunny facade is something far more useful.  We all "know" that the employer brander's mantra is to create an authentic brand. What does that even mean? Is that even achievable? Is that even really a thing?

Sadly, we've all brainwashed each other and ourselves into aspiring to something that crumbles with any scrutiny. 

But don't fret. Behind that fuzzy-bunny facade is something far more useful. 

]]> 2099 yes How to Work With Recruiters https://traffic.libsyn.com/secure/talentcast/How_to_work_with_recruiters.mp3 While your employer brand is really owned by everyone in your company, your recruiters do a great deal of heavy lifting to communicate, frame and amplify your branding message. So why do so many push back on your work? Don't they know that you're trying to help them??? In this episode, we get nitty gritty on building great relationships with recruiters to be the best possible advocates for you and your employer branding. Mon, 17 Feb 2020 06:05:00 -0000 full 162 Evergreen Podcasts Building a better relationship with these strange creatures While your employer brand is really owned by everyone in your company, your recruiters do a great deal of heavy lifting to communicate, frame and amplify your branding message. So why do so many push back on your work? Don't they know that you're trying to help them??? In this episode, we get nitty gritty on building great relationships with recruiters to be the best possible advocates for you and your employer branding. While your employer brand is really owned by everyone in your company, your recruiters do a great deal of heavy lifting to communicate, frame and amplify your branding message. So why do so many push back on your work? Don't they know that you're trying to help them???

In this episode, we get nitty gritty on building great relationships with recruiters to be the best possible advocates for you and your employer branding.

]]> 2135 yes The Modular Employer Brand https://traffic.libsyn.com/secure/talentcast/The_Modular_Employer_Brand.mp3 The mistake in employer branding is to treat the brand as monolithic, as a single tagline repeated until you are blue in the face.   In reality, a strong brand is modular, allowing you to pick and choose how to present it to various audiences while still maintaining a core (and very much aligned) sense of the company.   But you can't do that on the fly. You need to build your brand to be modular from the ground up.   Show notes: Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot. Mon, 10 Feb 2020 06:05:00 -0000 full 161 Evergreen Podcasts Yes, you can build it to suit as you need it The mistake in employer branding is to treat the brand as monolithic, as a single tagline repeated until you are blue in the face.   In reality, a strong brand is modular, allowing you to pick and choose how to present it to various audiences while still maintaining a core (and very much aligned) sense of the company.   But you can't do that on the fly. You need to build your brand to be modular from the ground up.   Show notes: Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot. The mistake in employer branding is to treat the brand as monolithic, as a single tagline repeated until you are blue in the face.

 

In reality, a strong brand is modular, allowing you to pick and choose how to present it to various audiences while still maintaining a core (and very much aligned) sense of the company.

 

But you can't do that on the fly. You need to build your brand to be modular from the ground up.

 

Show notes:
Sign up for my free newsletter on employer brand headlines
Want to ask me anything? I have open office hours. Grab your free spot.

]]> 1608 yes The Three Minds of Employer Branding https://traffic.libsyn.com/secure/talentcast/The_Three_Minds_of_Employer_Branding.mp3 In the beginning, many of us saw (and our bosses saw) employer branding as "stuff that needed to get done and solved." But as we solved issues, we started asking, "is this the right problem to solve?" and "how can we solve this issue so it never happens again?"  But even this isn't enough. Having mastered tactics and strategy, there's still another mind you need to embrace in order to maximize your employer brand impact at work. Show notes: Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot. Mon, 03 Feb 2020 06:05:00 -0000 full 160 Evergreen Podcasts You need to use all three to succeed In the beginning, many of us saw (and our bosses saw) employer branding as "stuff that needed to get done and solved." But as we solved issues, we started asking, "is this the right problem to solve?" and "how can we solve this issue so it never happens again?"  But even this isn't enough. Having mastered tactics and strategy, there's still another mind you need to embrace in order to maximize your employer brand impact at work. Show notes: Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot. In the beginning, many of us saw (and our bosses saw) employer branding as "stuff that needed to get done and solved." But as we solved issues, we started asking, "is this the right problem to solve?" and "how can we solve this issue so it never happens again?" 

But even this isn't enough. Having mastered tactics and strategy, there's still another mind you need to embrace in order to maximize your employer brand impact at work.

Show notes:
Sign up for my free newsletter on employer brand headlines
Want to ask me anything? I have open office hours. Grab your free spot.

]]> 1634 yes Employer Bran, Fast and Slow https://traffic.libsyn.com/secure/talentcast/Employer_brand_fast_and_slow.mp3 Most employer brand professionals and practitioners or driven (and often pushed) to solve immediate problems, the kind that have immediate impacts, the kind others can see. But solving those kind of "urgent, but not always important" problems is now you you'll succeed in this role. Success comes from seeing the fast, urgent and immediate problems, but also looking to resolve the slow, important, and unobvious ones, too. Show notes: Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot. Mon, 27 Jan 2020 06:05:00 -0000 full 159 Evergreen Podcasts They aren't the same Most employer brand professionals and practitioners or driven (and often pushed) to solve immediate problems, the kind that have immediate impacts, the kind others can see. But solving those kind of "urgent, but not always important" problems is now you you'll succeed in this role. Success comes from seeing the fast, urgent and immediate problems, but also looking to resolve the slow, important, and unobvious ones, too. Show notes: Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot. Most employer brand professionals and practitioners or driven (and often pushed) to solve immediate problems, the kind that have immediate impacts, the kind others can see. But solving those kind of "urgent, but not always important" problems is now you you'll succeed in this role. Success comes from seeing the fast, urgent and immediate problems, but also looking to resolve the slow, important, and unobvious ones, too.

Show notes:
Sign up for my free newsletter on employer brand headlines
Want to ask me anything? I have open office hours. Grab your free spot.

]]> 1896 yes Lean Into the Suck https://traffic.libsyn.com/secure/talentcast/Lean_Into_The_Suck.mp3 In this long conversation with the one and only Elena Valentine, we get into what employer branding means, branding fan fiction, telling better stories and all sorts of other goodies. Don't miss this one!   Show notes: What?! You don't know Elena Valentine?! Twitter, Skill Scout, LinkedIn Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot. Mon, 20 Jan 2020 06:05:00 -0000 full 158 Evergreen Podcasts with Elena Valentine In this long conversation with the one and only Elena Valentine, we get into what employer branding means, branding fan fiction, telling better stories and all sorts of other goodies. Don't miss this one!   Show notes: What?! You don't know Elena Valentine?! Twitter, Skill Scout, LinkedIn Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot. In this long conversation with the one and only Elena Valentine, we get into what employer branding means, branding fan fiction, telling better stories and all sorts of other goodies. Don't miss this one!

 

Show notes:
What?! You don't know Elena Valentine?! Twitter, Skill Scout, LinkedIn


Sign up for my free newsletter on employer brand headlines


Want to ask me anything? I have open office hours. Grab your free spot.

]]> 3297 yes Useless Facts https://traffic.libsyn.com/secure/talentcast/Useless_Facts.mp3 To quote the one and only David Byrne (of Talking Heads, duh): "Facts are simple and facts are straight Facts are lazy and facts are late Facts all come with points of view Facts don't do what I want them to" Go to any career site and you'll see facts. Oodles and oodles of facts that mostly tell us nothing. And yet we keep stuffing facts into our work, despite the fact that they don't differentiate our brands or do much to support our narrative. Mon, 13 Jan 2020 06:05:00 -0000 full 157 Evergreen Podcasts Facts don't do what you want them to To quote the one and only David Byrne (of Talking Heads, duh): "Facts are simple and facts are straight Facts are lazy and facts are late Facts all come with points of view Facts don't do what I want them to" Go to any career site and you'll see facts. Oodles and oodles of facts that mostly tell us nothing. And yet we keep stuffing facts into our work, despite the fact that they don't differentiate our brands or do much to support our narrative. To quote the one and only David Byrne (of Talking Heads, duh):

"Facts are simple and facts are straight
Facts are lazy and facts are late
Facts all come with points of view
Facts don't do what I want them to"

Go to any career site and you'll see facts. Oodles and oodles of facts that mostly tell us nothing. And yet we keep stuffing facts into our work, despite the fact that they don't differentiate our brands or do much to support our narrative.

]]> 1691 yes The Expectations Game https://traffic.libsyn.com/secure/talentcast/The_Expectations_Game.mp3 If you want to attract candidates, promise them the moon. But if you want them to engage and even stick around, you are going to have to learn how to set, manage (and occasionally exceed) candidate expectations. Employer branding is very much about excelling at the expectations game. Mon, 06 Jan 2020 06:05:00 -0000 full 156 Evergreen Podcasts If you aren't setting candidate expectations, who is? If you want to attract candidates, promise them the moon. But if you want them to engage and even stick around, you are going to have to learn how to set, manage (and occasionally exceed) candidate expectations. Employer branding is very much about excelling at the expectations game. If you want to attract candidates, promise them the moon. But if you want them to engage and even stick around, you are going to have to learn how to set, manage (and occasionally exceed) candidate expectations.

Employer branding is very much about excelling at the expectations game.

]]> 1981 yes No New Tale To Tell https://traffic.libsyn.com/secure/talentcast/The_Stories_We_Tell.mp3 Romeo and Juliet is the same story as West Side Story. Star Wars is a samurai fable. Mad Men is the same story as Breaking Bad. As you think about developing and managing your employer brand, you might wonder how your brand is supposed to stand out and be unique and authentic in a world where there are millions of brands, all vying for the same territory as you. Is it really possible? In this episode we think about story structure as a metaphor for how you can build your own brand.  Mon, 30 Dec 2019 06:05:00 -0000 full 155 Evergreen Podcasts How can a million employer brands really be different? Romeo and Juliet is the same story as West Side Story. Star Wars is a samurai fable. Mad Men is the same story as Breaking Bad. As you think about developing and managing your employer brand, you might wonder how your brand is supposed to stand out and be unique and authentic in a world where there are millions of brands, all vying for the same territory as you. Is it really possible? In this episode we think about story structure as a metaphor for how you can build your own brand.  Romeo and Juliet is the same story as West Side Story. Star Wars is a samurai fable. Mad Men is the same story as Breaking Bad.

As you think about developing and managing your employer brand, you might wonder how your brand is supposed to stand out and be unique and authentic in a world where there are millions of brands, all vying for the same territory as you. Is it really possible?

In this episode we think about story structure as a metaphor for how you can build your own brand. 

]]> 1612 yes Why Employer Brands Fail - Part Three https://traffic.libsyn.com/secure/talentcast/Why_Employer_Brands_Fail_Part_Three.mp3 There are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this, the final in a three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we cover "No care and feeding plan" and "integration and activation." Mon, 23 Dec 2019 06:05:00 -0000 full 154 Evergreen Podcasts Those who don't learn from history, etc etc etc There are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this, the final in a three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we cover "No care and feeding plan" and "integration and activation." There are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this, the final in a three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we cover "No care and feeding plan" and "integration and activation."

]]> 1569 yes Why Employer Brands Fail - Part Two https://traffic.libsyn.com/secure/talentcast/Why_Employer_Brands_Fail_Part_Two.mp3 There are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we cover "reflects politics rather than reality " and "poorly defined ownership." Mon, 16 Dec 2019 06:05:00 -0000 full 153 Evergreen Podcasts Making these mistakes will cost you There are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we cover "reflects politics rather than reality " and "poorly defined ownership." There are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we cover "reflects politics rather than reality " and "poorly defined ownership."

]]> 1663 yes Why Employer Brands Fail - Part One https://traffic.libsyn.com/secure/talentcast/Why_Employer_Brands_Fail_-_Part_One.mp3 There are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we cover "poorly defined goals and intentions" and "built on the wrong stuff." Mon, 09 Dec 2019 06:05:00 -0000 full 152 Evergreen Podcasts Avoid the most common pitfalls when developing your employer brand There are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we cover "poorly defined goals and intentions" and "built on the wrong stuff." There are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we cover "poorly defined goals and intentions" and "built on the wrong stuff."

]]> 1809 yes The Integrated Employer Brand https://traffic.libsyn.com/secure/talentcast/EP_151_-_The_Integrated_Employer_Brand.mp3 The Hatfields and McCoys. The Capulets and Montagues. Cats and Dogs. Me and Decaf. Employer brand and marketing. These are the feuds that never seem to die. What might be missing from your employer brand is to end the madness and make better friends with the marketing team, not just to access their tools (and budgets), but to move your organization towards one where employer brand and marketing aren't just civil, but integrated. Welcome to the future of the integrated brand. Mon, 02 Dec 2019 06:05:00 -0000 full 151 Evergreen Podcasts Stop fighting with marketing. You are eventually going to be family. The Hatfields and McCoys. The Capulets and Montagues. Cats and Dogs. Me and Decaf. Employer brand and marketing. These are the feuds that never seem to die. What might be missing from your employer brand is to end the madness and make better friends with the marketing team, not just to access their tools (and budgets), but to move your organization towards one where employer brand and marketing aren't just civil, but integrated. Welcome to the future of the integrated brand.

The Hatfields and McCoys. The Capulets and Montagues. Cats and Dogs. Me and Decaf. Employer brand and marketing. These are the feuds that never seem to die.

What might be missing from your employer brand is to end the madness and make better friends with the marketing team, not just to access their tools (and budgets), but to move your organization towards one where employer brand and marketing aren't just civil, but integrated.

Welcome to the future of the integrated brand.

]]> 1756 yes Employer Brand 101 https://traffic.libsyn.com/secure/talentcast/TTC_150_-_Employer_Brand_101.mp3 There are lots of articles (and a few books) that talk about the various work of employer branding within a company, but here is the the 101, the "here's what it means to be an employer brand practitioner" you can hand your new staff or someone interested in switching roles to help them see beyond the tactics and really make a difference.   Show notes: Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot. Mon, 25 Nov 2019 06:05:00 -0000 full 150 Evergreen Podcasts What does it mean to be an employer branding practitioner? There are lots of articles (and a few books) that talk about the various work of employer branding within a company, but here is the the 101, the "here's what it means to be an employer brand practitioner" you can hand your new staff or someone interested in switching roles to help them see beyond the tactics and really make a difference.   Show notes: Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot. There are lots of articles (and a few books) that talk about the various work of employer branding within a company, but here is the the 101, the "here's what it means to be an employer brand practitioner" you can hand your new staff or someone interested in switching roles to help them see beyond the tactics and really make a difference.

 

Show notes:
Sign up for my free newsletter on employer brand headlines
Want to ask me anything? I have open office hours. Grab your free spot.

]]> 2749 yes Content Creation for Employer Branding https://traffic.libsyn.com/secure/talentcast/EP_149_-_Content_Creation_for_Employer_Branding.mp3 Get your pen and paper out, folks! This is a deep dive into a tried and true process you can use to build a content creation machine that will help you build a steady stream of authentic, sharable content. And the best part? It's effectively free. Yes, free. In this episode I reveal a process for building 300+ long-form content pieces that are social-ready in less than a year and for almost no money. Sign up for my weekly employer brand headlines newsletter.   Mon, 18 Nov 2019 06:05:00 -0000 full 149 Evergreen Podcasts How do you build employer brand narratives at scale? Get your pen and paper out, folks! This is a deep dive into a tried and true process you can use to build a content creation machine that will help you build a steady stream of authentic, sharable content. And the best part? It's effectively free. Yes, free. In this episode I reveal a process for building 300+ long-form content pieces that are social-ready in less than a year and for almost no money. Sign up for my weekly employer brand headlines newsletter.   Get your pen and paper out, folks! This is a deep dive into a tried and true process you can use to build a content creation machine that will help you build a steady stream of authentic, sharable content. And the best part? It's effectively free. Yes, free.

In this episode I reveal a process for building 300+ long-form content pieces that are social-ready in less than a year and for almost no money.

Sign up for my weekly employer brand headlines newsletter.

 

]]> 2952 yes Making an Impact? https://traffic.libsyn.com/secure/talentcast/Making_an_Impact.mp3 We've all been convinced that we need to talk about how joining our company will help you make an impact, make a mark, or generally have some purpose. But why? Is it a legacy of milliennial-attraction panic or something else? In this episode, we get serious about whether or not you should be listing "making an impact" as part of your employer brand. Find me: Recruitcon - NashvilleEmployer Brand Headlines Stay up to date on the podcast and the employer brand industry 99 Employer Brand Activation Hacks Mon, 11 Nov 2019 06:05:00 -0000 full 148 Evergreen Podcasts Can "making an impact" really be a differentiator in our employer brands? We've all been convinced that we need to talk about how joining our company will help you make an impact, make a mark, or generally have some purpose. But why? Is it a legacy of milliennial-attraction panic or something else? In this episode, we get serious about whether or not you should be listing "making an impact" as part of your employer brand. Find me: Recruitcon - NashvilleEmployer Brand Headlines Stay up to date on the podcast and the employer brand industry 99 Employer Brand Activation Hacks We've all been convinced that we need to talk about how joining our company will help you make an impact, make a mark, or generally have some purpose. But why? Is it a legacy of milliennial-attraction panic or something else?

In this episode, we get serious about whether or not you should be listing "making an impact" as part of your employer brand.

Find me:
Recruitcon - Nashville
Employer Brand Headlines Stay up to date on the podcast and the employer brand industry
99 Employer Brand Activation Hacks

]]> 1676 yes On Choice and Employer Brand https://traffic.libsyn.com/secure/talentcast/7SNU6Q-MUL.mp3 When was the last time you asked yourself, "how are candidates making a choice?" Or "if I am asking people to choose my brand, what are they basing that choice on?" It seems funny that it almost never comes up. Because the means by which human beings make choices, be they about food, mates and even jobs, should be front and center of our own thinking. So in this week's episode, we go deep into how people choose to change their lives, and some surprising ideas on how to leverage that process to get people to pay attention to your open roles. Mon, 04 Nov 2019 06:00:00 -0000 full 147 Evergreen Podcasts We ask people to make choices, but we don't think about how they decide. When was the last time you asked yourself, "how are candidates making a choice?" Or "if I am asking people to choose my brand, what are they basing that choice on?" It seems funny that it almost never comes up. Because the means by which human beings make choices, be they about food, mates and even jobs, should be front and center of our own thinking. So in this week's episode, we go deep into how people choose to change their lives, and some surprising ideas on how to leverage that process to get people to pay attention to your open roles.

When was the last time you asked yourself, "how are candidates making a choice?" Or "if I am asking people to choose my brand, what are they basing that choice on?" It seems funny that it almost never comes up. Because the means by which human beings make choices, be they about food, mates and even jobs, should be front and center of our own thinking.

So in this week's episode, we go deep into how people choose to change their lives, and some surprising ideas on how to leverage that process to get people to pay attention to your open roles.

]]> 2185 yes Make Your Employer Brand Stick https://traffic.libsyn.com/secure/talentcast/EP-146-Making-Your-Employer-Brand-Stick.mp3 Your employer brand isn’t your EVP. It isn’t your media plan. It isn’t your video, social media or advocacy strategies. It’s about what the staff says about what it’s like to work there. In this episode, we breakdown the three phases of every good employer brand strategy and how to make it really stick. Find me: Recruitcon – NashvilleEmployer Brand Headlines Stay up to date on the podcast and the employer brand industry 99 Employer Brand Activation Hacks Mon, 28 Oct 2019 19:42:41 -0000 full 146 Evergreen Podcasts The real work happens after the EVP is finished Your employer brand isn’t your EVP. It isn’t your media plan. It isn’t your video, social media or advocacy strategies. It’s about what the staff says about what it’s like to work there. In this episode, we breakdown the three phases of every good employer brand strategy and how to make it really stick. Find me: Recruitcon – NashvilleEmployer Brand Headlines Stay up to date on the podcast and the employer brand industry 99 Employer Brand Activation Hacks Your employer brand isn’t your EVP. It isn’t your media plan. It isn’t your video, social media or advocacy strategies. It’s about what the staff says about what it’s like to work there.

In this episode, we breakdown the three phases of every good employer brand strategy and how to make it really stick.

Find me:
Recruitcon – Nashville
Employer Brand Headlines Stay up to date on the podcast and the employer brand industry
99 Employer Brand Activation Hacks

]]> 1748 yes Junk Drawer (Vol 2) https://traffic.libsyn.com/secure/talentcast/EP-145-Junk-Drawer-2.mp3 We did it a year and a half ago and as we approach the end of year three, its time to clear out the notes and half-baked ideas to create a clean desk to begin year four. From attribution, metrics, behavior change and all things in between, thank you for listening. Show Notes: Andrew Gadomski’s article on measuring employer brand How Brands Grow by Byron Sharp Find me: HireConf – NYC Recruitcon – Nashville Employer Brand Headlines Stay up to date on the podcast and the employer brand industry Mon, 28 Oct 2019 19:36:27 -0000 full 145 Evergreen Podcasts Odds and ends We did it a year and a half ago and as we approach the end of year three, its time to clear out the notes and half-baked ideas to create a clean desk to begin year four. From attribution, metrics, behavior change and all things in between, thank you for listening. Show Notes: Andrew Gadomski’s article on measuring employer brand How Brands Grow by Byron Sharp Find me: HireConf – NYC Recruitcon – Nashville Employer Brand Headlines Stay up to date on the podcast and the employer brand industry We did it a year and a half ago and as we approach the end of year three, its time to clear out the notes and half-baked ideas to create a clean desk to begin year four. From attribution, metrics, behavior change and all things in between, thank you for listening.

Show Notes:
Andrew Gadomski’s article on measuring employer brand
How Brands Grow by Byron Sharp

Find me:
HireConf – NYC
Recruitcon – Nashville
Employer Brand Headlines Stay up to date on the podcast and the employer brand industry

]]> 2528 yes Does Salary Matter? https://traffic.libsyn.com/secure/talentcast/EP-144-Does-Salary-Matter.mp3 All the data suggests that salary is still the (or of the) primary drivers for job choices. But in a world where salary is be coming more transparent (and therefore similar), does a few bucks one way or the other really matter? The answer may surprise you. Find me: HireConf - NYC Recruitcon - Nashville Employer Brand Headlines Stay up to date on the podcast and the employer brand industry Mon, 14 Oct 2019 05:05:20 -0000 full 144 Evergreen Podcasts All the data suggests that salary is still the (or of the) primary drivers for job choices. But in a world where salary is be coming more transparent (and therefore similar), does a few bucks one way or the other really matter? The answer may surpris ... All the data suggests that salary is still the (or of the) primary drivers for job choices. But in a world where salary is be coming more transparent (and therefore similar), does a few bucks one way or the other really matter? The answer may surprise you. Find me: HireConf - NYC Recruitcon - Nashville Employer Brand Headlines Stay up to date on the podcast and the employer brand industry All the data suggests that salary is still the (or of the) primary drivers for job choices. But in a world where salary is be coming more transparent (and therefore similar), does a few bucks one way or the other really matter? The answer may surprise you.

Find me:
HireConf - NYC
Recruitcon - Nashville
Employer Brand Headlines Stay up to date on the podcast and the employer brand industry

]]> 1683 no Is Your Employer Branding Working? https://traffic.libsyn.com/secure/talentcast/EP-143-Is-Your-Employer-Brand-Working.mp3 Okay, okay. You know employer brand is important as a means of attracting and hiring the great talent your business needs to grow. You've invested time and energy (and money!) establishing and promoting that brand, but... But... How do you know it's really working? That's what we'll talk about in this week's episode! Find me: Hired - Chicago (This week!!!) HireConf - NYC Recruitcon - Nashville Employer Brand Headlines (weekly digest of the EB world so you always look smart) Mon, 07 Oct 2019 05:05:02 -0000 full 143 Evergreen Podcasts Okay, okay. You know employer brand is important as a means of attracting and hiring the great talent your business needs to grow. You've invested time and energy (and money!) establishing and promoting that brand, but...But...How do you know it' ... Okay, okay. You know employer brand is important as a means of attracting and hiring the great talent your business needs to grow. You've invested time and energy (and money!) establishing and promoting that brand, but... But... How do you know it's really working? That's what we'll talk about in this week's episode! Find me: Hired - Chicago (This week!!!) HireConf - NYC Recruitcon - Nashville Employer Brand Headlines (weekly digest of the EB world so you always look smart) Okay, okay. You know employer brand is important as a means of attracting and hiring the great talent your business needs to grow. You've invested time and energy (and money!) establishing and promoting that brand, but... But... How do you know it's really working? That's what we'll talk about in this week's episode!

Find me:
Hired - Chicago (This week!!!)
HireConf - NYC
Recruitcon - Nashville
Employer Brand Headlines (weekly digest of the EB world so you always look smart)

]]> 1778 no Should Employer Brand Ignore Recruiting? https://traffic.libsyn.com/secure/talentcast/EP-142-Who-Needs-Recruiting-.mp3 Have we made a huge mistake, putting recruiting at the front and center of our employer branding strategy? Hat tip to Ted Meulenkamp Find me: Recruitcon - Nashville HireConf - NYC Employer Brand Headlines (weekly digest of the EB world so you always look smart) Mon, 30 Sep 2019 05:05:01 -0000 full 142 Evergreen Podcasts Have we made a huge mistake, putting recruiting at the front and center of our employer branding strategy?Hat tip to Ted MeulenkampFind me:Recruitcon - Nashvill ... Have we made a huge mistake, putting recruiting at the front and center of our employer branding strategy? Hat tip to Ted Meulenkamp Find me: Recruitcon - Nashville HireConf - NYC Employer Brand Headlines (weekly digest of the EB world so you always look smart) Have we made a huge mistake, putting recruiting at the front and center of our employer branding strategy? Hat tip to Ted Meulenkamp

Find me:
Recruitcon - Nashville
HireConf - NYC
Employer Brand Headlines (weekly digest of the EB world so you always look smart)

]]> 1952 no Reflect It or Change It https://traffic.libsyn.com/secure/talentcast/EP-141-Reflect-It-or-Change-It.mp3 A strong employer brand starts by revealing what exists. Your job is to uncover who the company is and what it's really like to work there. But that's only half the job. You can't stop there. Because there are few people in the position you're in, one that can see so much of the company, the different locations, teams, roles, styles, purposes, and desires. And with that position comes the responsibility for you to make the company better, to make the company more like the company it wants to be. Find me: Recruitcon - Nashville HireConf - NYC Employer Brand Headlines (weekly digest of the EB world so you always look smart) Mon, 23 Sep 2019 04:05:01 -0000 full 141 Evergreen Podcasts A strong employer brand starts by revealing what exists. Your job is to uncover who the company is and what it's really like to work there. But that's only half the job. You can't stop there.Because there are few people in the position you're in, o ... A strong employer brand starts by revealing what exists. Your job is to uncover who the company is and what it's really like to work there. But that's only half the job. You can't stop there. Because there are few people in the position you're in, one that can see so much of the company, the different locations, teams, roles, styles, purposes, and desires. And with that position comes the responsibility for you to make the company better, to make the company more like the company it wants to be. Find me: Recruitcon - Nashville HireConf - NYC Employer Brand Headlines (weekly digest of the EB world so you always look smart) A strong employer brand starts by revealing what exists. Your job is to uncover who the company is and what it's really like to work there. But that's only half the job. You can't stop there. Because there are few people in the position you're in, one that can see so much of the company, the different locations, teams, roles, styles, purposes, and desires. And with that position comes the responsibility for you to make the company better, to make the company more like the company it wants to be.

Find me:
Recruitcon - Nashville
HireConf - NYC
Employer Brand Headlines (weekly digest of the EB world so you always look smart)

]]> 1425 no How Employer Brand Pros See the World https://traffic.libsyn.com/secure/talentcast/EP-140-Seeing-Through-A-Different-Lens.mp3 If you make your living as an employer brand professional, what is your job? Is it to write better job posts? Raise your Glassdoor score a little? Suggest better outreach messaging? Manage a CRM? Make hashtags? Obviously, you'll likely a lot of those jobs, but those jobs are in service of a single idea, one we often lose sight of as things get busy (and they are always busy). So here's your reminder of how you should see your job, and what you are being paid to really do. Find me: Recruitcon - Nashville HireConf - NYC Employer Brand Headlines (weekly digest of the EB world so you always look smart) Mon, 16 Sep 2019 04:05:03 -0000 full 140 Evergreen Podcasts If you make your living as an employer brand professional, what is your job? Is it to write better job posts? Raise your Glassdoor score a little? Suggest better outreach messaging? Manage a CRM? Make hashtags?Obviously, you'll likely a lot of thos ... If you make your living as an employer brand professional, what is your job? Is it to write better job posts? Raise your Glassdoor score a little? Suggest better outreach messaging? Manage a CRM? Make hashtags? Obviously, you'll likely a lot of those jobs, but those jobs are in service of a single idea, one we often lose sight of as things get busy (and they are always busy). So here's your reminder of how you should see your job, and what you are being paid to really do. Find me: Recruitcon - Nashville HireConf - NYC Employer Brand Headlines (weekly digest of the EB world so you always look smart) If you make your living as an employer brand professional, what is your job? Is it to write better job posts? Raise your Glassdoor score a little? Suggest better outreach messaging? Manage a CRM? Make hashtags? Obviously, you'll likely a lot of those jobs, but those jobs are in service of a single idea, one we often lose sight of as things get busy (and they are always busy). So here's your reminder of how you should see your job, and what you are being paid to really do.

Find me:
Recruitcon - Nashville
HireConf - NYC
Employer Brand Headlines (weekly digest of the EB world so you always look smart)

]]> 1346 no Make The Familiar Strange https://traffic.libsyn.com/secure/talentcast/EP-139-Making-the-Strange-Familiar.mp3 How do you attract attention to your brand? Interestingly, its a lot like how you're going to build internal buy-in. You're going to make the familiar strange (and the strange familiar). Show notes: Communicating the New by Kim Erwin (great book!) Find me: Recruitcon - Nashville HireConf - NYC Employer Brand Headlines (weekly digest of the EB world so you always look smart) Mon, 09 Sep 2019 05:05:00 -0000 full 139 Evergreen Podcasts How do you attract attention to your brand? Interestingly, its a lot like how you're going to build internal buy-in. You're going to make the familiar strange (and the strange familiar). Show notes: How do you attract attention to your brand? Interestingly, its a lot like how you're going to build internal buy-in. You're going to make the familiar strange (and the strange familiar). Show notes: Communicating the New by Kim Erwin (great book!) Find me: Recruitcon - Nashville HireConf - NYC Employer Brand Headlines (weekly digest of the EB world so you always look smart) How do you attract attention to your brand? Interestingly, its a lot like how you're going to build internal buy-in. You're going to make the familiar strange (and the strange familiar).

Show notes:
Communicating the New by Kim Erwin (great book!)

Find me:
Recruitcon - Nashville
HireConf - NYC
Employer Brand Headlines (weekly digest of the EB world so you always look smart)

]]> 936 no Elephant In The Room https://traffic.libsyn.com/secure/talentcast/EP-138-Elephant-In-The-Room.mp3 Every company and every brand has that thing they don't talk about. That thing that everyone knows but bends over backwards to avoid referencing. They have an elephant in the room. And if you're in charge of your employer brand, you can choose to ignore the elephant, but your candidates (who can see it clear as day) will think you're being disingenuous. Or, you could take into account that elephant and find a way to work it into your messaging. Because if you aren't managing your elephant, it's managing you. Find me: Recruitcon - Nashville HireConf - NYC Employer Brand Headlines (weekly digest of the EB world so you always look smart) Mon, 02 Sep 2019 05:05:03 -0000 full 138 Evergreen Podcasts Every company and every brand has that thing they don't talk about. That thing that everyone knows but bends over backwards to avoid referencing. They have an elephant in the room. And if you're in charge of your employer brand, you can choose to ign ... Every company and every brand has that thing they don't talk about. That thing that everyone knows but bends over backwards to avoid referencing. They have an elephant in the room. And if you're in charge of your employer brand, you can choose to ignore the elephant, but your candidates (who can see it clear as day) will think you're being disingenuous. Or, you could take into account that elephant and find a way to work it into your messaging. Because if you aren't managing your elephant, it's managing you. Find me: Recruitcon - Nashville HireConf - NYC Employer Brand Headlines (weekly digest of the EB world so you always look smart) Every company and every brand has that thing they don't talk about. That thing that everyone knows but bends over backwards to avoid referencing. They have an elephant in the room. And if you're in charge of your employer brand, you can choose to ignore the elephant, but your candidates (who can see it clear as day) will think you're being disingenuous. Or, you could take into account that elephant and find a way to work it into your messaging. Because if you aren't managing your elephant, it's managing you.

Find me:
Recruitcon - Nashville
HireConf - NYC
Employer Brand Headlines (weekly digest of the EB world so you always look smart)

]]> 1764 no Skin in the Game https://traffic.libsyn.com/secure/talentcast/EP-137-Skin-In-The-Game.mp3 The race to "easiest possible application" has not been a race worth winning. Our ATS's are clogged with applicants we wouldn't hire in a million years simply because we've made it so easy. So what's past "peak easy application?" A world in which we actively and intentionally make it harder for people to apply, to leverage the process itself and insert messages that filter great candidates from the rest. It's time to expect candidates to put some skin in the game. Find me: Recruitcon - Nashville HireConf - NYC Employer Brand Headlines (weekly digest of the EB world so you always look smart) Mon, 26 Aug 2019 05:05:03 -0000 full 137 Evergreen Podcasts The race to "easiest possible application" has not been a race worth winning. Our ATS's are clogged with applicants we wouldn't hire in a million years simply because we've made it so easy. So what's past "peak easy application?" A world in which we ... The race to "easiest possible application" has not been a race worth winning. Our ATS's are clogged with applicants we wouldn't hire in a million years simply because we've made it so easy. So what's past "peak easy application?" A world in which we actively and intentionally make it harder for people to apply, to leverage the process itself and insert messages that filter great candidates from the rest. It's time to expect candidates to put some skin in the game. Find me: Recruitcon - Nashville HireConf - NYC Employer Brand Headlines (weekly digest of the EB world so you always look smart) The race to "easiest possible application" has not been a race worth winning. Our ATS's are clogged with applicants we wouldn't hire in a million years simply because we've made it so easy. So what's past "peak easy application?" A world in which we actively and intentionally make it harder for people to apply, to leverage the process itself and insert messages that filter great candidates from the rest. It's time to expect candidates to put some skin in the game.

Find me:
Recruitcon - Nashville
HireConf - NYC
Employer Brand Headlines (weekly digest of the EB world so you always look smart)

]]> 1679 no Create Meaning https://traffic.libsyn.com/secure/talentcast/EP-136-Meaning.mp3 Influencing ratings, encouraging talking points, framing values and establishing a shared north star for every one in our company may sound like our job, but it isn't. Our job as employer brand professionals is far deeper, far more difficult and interesting. Our job is to create meaning in the minds of our candidates and employees. Did no one tell you? Oops. Find me: Recruitcon - Nashville HireConf - NYC Employer Brand Headlines (weekly digest of the EB world so you always look smart) Mon, 19 Aug 2019 05:05:02 -0000 full 136 Evergreen Podcasts Influencing ratings, encouraging talking points, framing values and establishing a shared north star for every one in our company may sound like our job, but it isn't. Our job as employer brand professionals is far deeper, far more difficult and inte ... Influencing ratings, encouraging talking points, framing values and establishing a shared north star for every one in our company may sound like our job, but it isn't. Our job as employer brand professionals is far deeper, far more difficult and interesting. Our job is to create meaning in the minds of our candidates and employees. Did no one tell you? Oops. Find me: Recruitcon - Nashville HireConf - NYC Employer Brand Headlines (weekly digest of the EB world so you always look smart) Influencing ratings, encouraging talking points, framing values and establishing a shared north star for every one in our company may sound like our job, but it isn't. Our job as employer brand professionals is far deeper, far more difficult and interesting. Our job is to create meaning in the minds of our candidates and employees. Did no one tell you? Oops.

Find me:
Recruitcon - Nashville
HireConf - NYC
Employer Brand Headlines (weekly digest of the EB world so you always look smart)

]]> 1838 no Raise the Stakes https://traffic.libsyn.com/secure/talentcast/EP-135---Raising-the-Stakes.mp3 You know your employer brand is important. I know your employer brand is important. And there are probably a few other people in your company who would agree. But a lot of people see investment in employer brand as a vanity project, as a fluffy-bunny nice-to-have project and not the crucial element in hiring success we know it is. You might be inclined to try and fly under the radar to get your work done, but a better strategy might be to show everyone how crucial employer brand really is. You could elevate the problem in order to drive interest and attention to the project. It's a tightrope to walk, but doing it right opens the door to resources, influence and a better seat at the table. So it's time to raise the stakes. Find me: Recruitcon - Nashville HireConf - NYC Employer Brand Headlines (weekly digest of the EB world so you always look smart) Mon, 12 Aug 2019 05:05:00 -0000 full 135 Evergreen Podcasts You know your employer brand is important. I know your employer brand is important. And there are probably a few other people in your company who would agree. But a lot of people see investment in employer brand as a vanity project, as a fluffy-bunny ... You know your employer brand is important. I know your employer brand is important. And there are probably a few other people in your company who would agree. But a lot of people see investment in employer brand as a vanity project, as a fluffy-bunny nice-to-have project and not the crucial element in hiring success we know it is. You might be inclined to try and fly under the radar to get your work done, but a better strategy might be to show everyone how crucial employer brand really is. You could elevate the problem in order to drive interest and attention to the project. It's a tightrope to walk, but doing it right opens the door to resources, influence and a better seat at the table. So it's time to raise the stakes. Find me: Recruitcon - Nashville HireConf - NYC Employer Brand Headlines (weekly digest of the EB world so you always look smart) You know your employer brand is important. I know your employer brand is important. And there are probably a few other people in your company who would agree. But a lot of people see investment in employer brand as a vanity project, as a fluffy-bunny nice-to-have project and not the crucial element in hiring success we know it is. You might be inclined to try and fly under the radar to get your work done, but a better strategy might be to show everyone how crucial employer brand really is. You could elevate the problem in order to drive interest and attention to the project. It's a tightrope to walk, but doing it right opens the door to resources, influence and a better seat at the table. So it's time to raise the stakes.

Find me:
Recruitcon - Nashville
HireConf - NYC
Employer Brand Headlines (weekly digest of the EB world so you always look smart)

]]> 1896 no Creating Business Value with Employer Branding https://traffic.libsyn.com/secure/talentcast/EP-133---Creating-Value-with-Employer-Branding.mp3 It's not a magic trick. A strong employer brand doesn't just attract a better class of talent, it actually helps shape perceptions of everyone in the business. Done well, you can help people inside and outside your company see the business as more valuable than before. Find me: Recruitcon - Nashville HireConf - NYC Employer Brand Headlines (weekly digest of the EB world so you always look smart) Mon, 05 Aug 2019 05:05:01 -0000 full 134 Evergreen Podcasts It's not a magic trick. A strong employer brand doesn't just attract a better class of talent, it actually helps shape perceptions of everyone in the business. Done well, you can help people inside and outside your company see the business as more va ... It's not a magic trick. A strong employer brand doesn't just attract a better class of talent, it actually helps shape perceptions of everyone in the business. Done well, you can help people inside and outside your company see the business as more valuable than before. Find me: Recruitcon - Nashville HireConf - NYC Employer Brand Headlines (weekly digest of the EB world so you always look smart) It's not a magic trick. A strong employer brand doesn't just attract a better class of talent, it actually helps shape perceptions of everyone in the business. Done well, you can help people inside and outside your company see the business as more valuable than before.

Find me:
Recruitcon - Nashville
HireConf - NYC
Employer Brand Headlines (weekly digest of the EB world so you always look smart)

]]> 1769 no What Is A Job? https://traffic.libsyn.com/secure/talentcast/EP-133---What-Is-A-Job-.mp3 Hold up! It's not an arcane or crazy question or abstract zen koan. It's a legit question: what exactly is a job. Turns out that how we see it, how we answer that question has huge repercussions on how we find and develop talent in our organization. Find me: Recruitcon - Nashville HireConf - NYC Employer Brand Headlines (weekly digest of the EB world so you always look smart) Mon, 29 Jul 2019 05:05:00 -0000 full 133 Evergreen Podcasts Hold up! It's not an arcane or crazy question or abstract zen koan. It's a legit question: what exactly is a job. Turns out that how we see it, how we answer that question has huge repercussions on how we find and develop talent in our organization. ... Hold up! It's not an arcane or crazy question or abstract zen koan. It's a legit question: what exactly is a job. Turns out that how we see it, how we answer that question has huge repercussions on how we find and develop talent in our organization. Find me: Recruitcon - Nashville HireConf - NYC Employer Brand Headlines (weekly digest of the EB world so you always look smart) Hold up! It's not an arcane or crazy question or abstract zen koan. It's a legit question: what exactly is a job. Turns out that how we see it, how we answer that question has huge repercussions on how we find and develop talent in our organization.

Find me:
Recruitcon - Nashville
HireConf - NYC
Employer Brand Headlines (weekly digest of the EB world so you always look smart)

]]> 1800 no Make Patterns, Not Consistency https://traffic.libsyn.com/secure/talentcast/EP-132---Employer-Brand-Patterns.mp3 Building consistency is easy: take what you already did and do it again. Take what someone learned and use it without learning. Follow the leader and paint by numbers someone else laid. And if that's all branding was, robots would take all our jobs. But it isn't. In fact, great brands are about consistency, but about understanding the core elements within the brand experience and think of ways to re-apply them to other arts of the business. They don't try to copy, they create patterns. Which is what you need to be doing with your employer brand. Show notes: Brands As Patterns by Marc Shillum Find me: Recruitcon - Nashville HireConf - NYC Yes! you can have my ebook! Mon, 22 Jul 2019 05:05:00 -0000 full 132 Evergreen Podcasts Building consistency is easy: take what you already did and do it again. Take what someone learned and use it without learning. Follow the leader and paint by numbers someone else laid.And if that's all branding was, robots would take all our jobs. ... Building consistency is easy: take what you already did and do it again. Take what someone learned and use it without learning. Follow the leader and paint by numbers someone else laid. And if that's all branding was, robots would take all our jobs. But it isn't. In fact, great brands are about consistency, but about understanding the core elements within the brand experience and think of ways to re-apply them to other arts of the business. They don't try to copy, they create patterns. Which is what you need to be doing with your employer brand. Show notes: Brands As Patterns by Marc Shillum Find me: Recruitcon - Nashville HireConf - NYC Yes! you can have my ebook! Building consistency is easy: take what you already did and do it again. Take what someone learned and use it without learning. Follow the leader and paint by numbers someone else laid. And if that's all branding was, robots would take all our jobs. But it isn't. In fact, great brands are about consistency, but about understanding the core elements within the brand experience and think of ways to re-apply them to other arts of the business. They don't try to copy, they create patterns. Which is what you need to be doing with your employer brand.

Show notes:
Brands As Patterns by Marc Shillum

Find me:
Recruitcon - Nashville
HireConf - NYC
Yes! you can have my ebook!

]]> 1057 no Reach and Clarity: Why Your Employer Brand Is Never Really Done https://traffic.libsyn.com/secure/talentcast/EP-131---Employer-Brand-Is-Never-Solved.mp3 Thinking about employer branding can get complicated in a hurry. There are so many ways to describe, measure and understand your brand, it makes it hard to compare one brand to another. When I audited brands, one tool I developed was the "reach and clarity" model, a way to see how you stack up against another brand simply and see where you should be applying your energy. Want to hear it? I thought you might. Find me: MRA Minneapolis Recruitcon - Nashville HireConf - NYC Yes! you can have my ebook! Mon, 15 Jul 2019 05:05:00 -0000 full 131 Evergreen Podcasts Thinking about employer branding can get complicated in a hurry. There are so many ways to describe, measure and understand your brand, it makes it hard to compare one brand to another. When I audited brands, one tool I developed was the "reach and ... Thinking about employer branding can get complicated in a hurry. There are so many ways to describe, measure and understand your brand, it makes it hard to compare one brand to another. When I audited brands, one tool I developed was the "reach and clarity" model, a way to see how you stack up against another brand simply and see where you should be applying your energy. Want to hear it? I thought you might. Find me: MRA Minneapolis Recruitcon - Nashville HireConf - NYC Yes! you can have my ebook! Thinking about employer branding can get complicated in a hurry. There are so many ways to describe, measure and understand your brand, it makes it hard to compare one brand to another. When I audited brands, one tool I developed was the "reach and clarity" model, a way to see how you stack up against another brand simply and see where you should be applying your energy. Want to hear it? I thought you might.

Find me:
MRA Minneapolis
Recruitcon - Nashville
HireConf - NYC
Yes! you can have my ebook!

]]> 1827 no The Bonsai Tree https://traffic.libsyn.com/secure/talentcast/EP-130---The-Bonsai-Tree.mp3 There seem to be two schools of thought on employer branding: reveal the brand and be authentic as possible, or manufacture what you think your audience wants to hear. These two positions seem mutually exclusive, but employer branding success happens when you find that middle path. What path is that? You'll just have to listen in to find out (though the title kinda gives it away). Find me: RecFest - London MRA Minneapolis Recruitcon - Nashville HireConf - NYC Yes! you can have my ebook! Mon, 08 Jul 2019 05:05:00 -0000 full 130 Evergreen Podcasts There seem to be two schools of thought on employer branding: reveal the brand and be authentic as possible, or manufacture what you think your audience wants to hear. These two positions seem mutually exclusive, but employer branding success happens ... There seem to be two schools of thought on employer branding: reveal the brand and be authentic as possible, or manufacture what you think your audience wants to hear. These two positions seem mutually exclusive, but employer branding success happens when you find that middle path. What path is that? You'll just have to listen in to find out (though the title kinda gives it away). Find me: RecFest - London MRA Minneapolis Recruitcon - Nashville HireConf - NYC Yes! you can have my ebook! There seem to be two schools of thought on employer branding: reveal the brand and be authentic as possible, or manufacture what you think your audience wants to hear. These two positions seem mutually exclusive, but employer branding success happens when you find that middle path. What path is that? You'll just have to listen in to find out (though the title kinda gives it away).

Find me:
RecFest - London
MRA Minneapolis
Recruitcon - Nashville
HireConf - NYC
Yes! you can have my ebook!

]]> 1261 no How To Pay For Your Employer Brand https://traffic.libsyn.com/secure/talentcast/EP-129---How-To-Pay-For-Your-Employer-Brand-.mp3 There are ways to spend a lot of money on your employer brand (and a lot of reasons to do so), but how on earth do you pay for it? In this episode, we walk through one scenario to show you how even you can pay for an impactful employer brand. Find me: RecFest - London MRA Minneapolis Recruitcon - Nashville HireConf - NYC Yes! you can have my ebook! Mon, 01 Jul 2019 05:05:05 -0000 full 129 Evergreen Podcasts There are ways to spend a lot of money on your employer brand (and a lot of reasons to do so), but how on earth do you pay for it? In this episode, we walk through one scenario to show you how even you can pay for an impactful employer brand. There are ways to spend a lot of money on your employer brand (and a lot of reasons to do so), but how on earth do you pay for it? In this episode, we walk through one scenario to show you how even you can pay for an impactful employer brand. Find me: RecFest - London MRA Minneapolis Recruitcon - Nashville HireConf - NYC Yes! you can have my ebook! There are ways to spend a lot of money on your employer brand (and a lot of reasons to do so), but how on earth do you pay for it? In this episode, we walk through one scenario to show you how even you can pay for an impactful employer brand.

Find me:
RecFest - London
MRA Minneapolis
Recruitcon - Nashville
HireConf - NYC
Yes! you can have my ebook!

]]> 2761 no Painful Questions https://traffic.libsyn.com/secure/talentcast/EP-128---Painful-Questions.mp3 You can't find better solutions until you ask better questions. But too often we couch, hedge and soften our questions because deep down, we don't REALLY want to know the answers. Rather than build questions to make ourselves look and feel better, if we build the most painful questions possible, we rip the blinders from our eyes and discover see the world for what it really is. Only then can we make real impact. Find me: Transform - Boston RecFest - London MRA Minneapolis Recruitcon - Nashville Yes! you can have my ebook! Mon, 24 Jun 2019 05:05:00 -0000 full 128 Evergreen Podcasts You can't find better solutions until you ask better questions. But too often we couch, hedge and soften our questions because deep down, we don't REALLY want to know the answers. Rather than build questions to make ourselves look and feel better, if ... You can't find better solutions until you ask better questions. But too often we couch, hedge and soften our questions because deep down, we don't REALLY want to know the answers. Rather than build questions to make ourselves look and feel better, if we build the most painful questions possible, we rip the blinders from our eyes and discover see the world for what it really is. Only then can we make real impact. Find me: Transform - Boston RecFest - London MRA Minneapolis Recruitcon - Nashville Yes! you can have my ebook! You can't find better solutions until you ask better questions. But too often we couch, hedge and soften our questions because deep down, we don't REALLY want to know the answers. Rather than build questions to make ourselves look and feel better, if we build the most painful questions possible, we rip the blinders from our eyes and discover see the world for what it really is. Only then can we make real impact.

Find me:
Transform - Boston
RecFest - London
MRA Minneapolis
Recruitcon - Nashville
Yes! you can have my ebook!

]]> 2225 no The Perfect Career Site https://traffic.libsyn.com/secure/talentcast/EP-127---The-Perfect-Career-Site.mp3 Ever been to an amazing career site? Me neither. Regardless of the platform, this thing you rely on to help candidates fall in love with your brand is a lot closer to stale bread than pastry. So we examine the question of how to build a great career site. Places I'm speaking: Transform - Boston RecFest - London SRSC - Philly MRA Minneapolis Recruitcon - Nashville Mon, 17 Jun 2019 05:05:04 -0000 full 127 Evergreen Podcasts Ever been to an amazing career site? Me neither. Regardless of the platform, this thing you rely on to help candidates fall in love with your brand is a lot closer to stale bread than pastry. So we examine the question of how to build a great career ... Ever been to an amazing career site? Me neither. Regardless of the platform, this thing you rely on to help candidates fall in love with your brand is a lot closer to stale bread than pastry. So we examine the question of how to build a great career site. Places I'm speaking: Transform - Boston RecFest - London SRSC - Philly MRA Minneapolis Recruitcon - Nashville Ever been to an amazing career site? Me neither. Regardless of the platform, this thing you rely on to help candidates fall in love with your brand is a lot closer to stale bread than pastry. So we examine the question of how to build a great career site.

Places I'm speaking:
Transform - Boston
RecFest - London
SRSC - Philly
MRA Minneapolis
Recruitcon - Nashville

]]> 2533 no Challengers https://traffic.libsyn.com/secure/talentcast/EP-126---Challengers.mp3 When we talk about brands, we usually talk about brand leaders, the people in the market with the leverage and power to do amazing things because they are the market leaders. No one talks about the power of the Zune brand, they only talk about iPhones. And that's great if you're one of those handful of leaders. But what about everyone else? It turns out, if you aren't a leader, you're one of two brands: a follower or a challenger: those willing to stay safely out of the lead, and those willing to take risks and do what it takes to try and become the leader. There are abundant lessons employer brand pros can take from challenger brands, because every employer brand is a challenger brand. Show Notes: Shane Grey: Twitter Yes, I can speak to your team! Yes! you can have my ebook! Mon, 10 Jun 2019 05:05:02 -0000 full 126 Evergreen Podcasts When we talk about brands, we usually talk about brand leaders, the people in the market with the leverage and power to do amazing things because they are the market leaders. No one talks about the power of the Zune brand, they only talk about iPhone ... When we talk about brands, we usually talk about brand leaders, the people in the market with the leverage and power to do amazing things because they are the market leaders. No one talks about the power of the Zune brand, they only talk about iPhones. And that's great if you're one of those handful of leaders. But what about everyone else? It turns out, if you aren't a leader, you're one of two brands: a follower or a challenger: those willing to stay safely out of the lead, and those willing to take risks and do what it takes to try and become the leader. There are abundant lessons employer brand pros can take from challenger brands, because every employer brand is a challenger brand. Show Notes: Shane Grey: Twitter Yes, I can speak to your team! Yes! you can have my ebook! When we talk about brands, we usually talk about brand leaders, the people in the market with the leverage and power to do amazing things because they are the market leaders. No one talks about the power of the Zune brand, they only talk about iPhones. And that's great if you're one of those handful of leaders. But what about everyone else? It turns out, if you aren't a leader, you're one of two brands: a follower or a challenger: those willing to stay safely out of the lead, and those willing to take risks and do what it takes to try and become the leader. There are abundant lessons employer brand pros can take from challenger brands, because every employer brand is a challenger brand.

Show Notes:
Shane Grey: Twitter
Yes, I can speak to your team!
Yes! you can have my ebook!

]]> 2539 no Thinking 'Bout Bots with Chris Murdock https://traffic.libsyn.com/secure/talentcast/EP-125---Chris-Murdock.mp3 If you're sure bots are evil... this conversation will not sway you. But since so many discussion about AI and bots are vendor-driven, I wanted to talk about the concept of bots with someone who actually uses them everyday. So I pinged Chris Murdock, co-founder and Chief Sourcing Officer (yes, that's really his title), and we had another meandering chat about bots today and bots tomorrow. Show Notes: Chris Murdock: Twitter, IQTalent Partners Yes, I can speak to your team! Yes! you can have my ebook! Mon, 03 Jun 2019 05:05:00 -0000 full 125 Evergreen Podcasts If you're sure bots are evil... this conversation will not sway you. But since so many discussion about AI and bots are vendor-driven, I wanted to talk about the concept of bots with someone who actually uses them everyday. So I pinged Chris Murdoc ... If you're sure bots are evil... this conversation will not sway you. But since so many discussion about AI and bots are vendor-driven, I wanted to talk about the concept of bots with someone who actually uses them everyday. So I pinged Chris Murdock, co-founder and Chief Sourcing Officer (yes, that's really his title), and we had another meandering chat about bots today and bots tomorrow. Show Notes: Chris Murdock: Twitter, IQTalent Partners Yes, I can speak to your team! Yes! you can have my ebook! If you're sure bots are evil... this conversation will not sway you. But since so many discussion about AI and bots are vendor-driven, I wanted to talk about the concept of bots with someone who actually uses them everyday. So I pinged Chris Murdock, co-founder and Chief Sourcing Officer (yes, that's really his title), and we had another meandering chat about bots today and bots tomorrow.

Show Notes:
Chris Murdock: Twitter, IQTalent Partners
Yes, I can speak to your team!
Yes! you can have my ebook!

]]> 2632 no Presenting Your Employer Brand https://traffic.libsyn.com/secure/talentcast/EP-124---Presenting-Your-Employer-Brand.mp3 When it's time to reveal your employer brand to leadership, what's your plan? Were you just going to take a page from that episode of Mad Men and make a big creative reveal? Wow, that would be a mistake. Here is my surprisingly nuts-and-bolts approach to presenting your new employer brand to leadership to increase your odds of buy-in, acceptance, and even use it as a means to clearing out obstacles in front of you. Show Notes: Yes, I can speak to your team! Yes! you can have my ebook! Places I'm speaking: MRA Bettendorf Transform - Boston RecFest - London SRSC - Philly MRA Minneapolis Recruitcon - Nashville Mon, 27 May 2019 05:05:03 -0000 full 124 Evergreen Podcasts When it's time to reveal your employer brand to leadership, what's your plan? Were you just going to take a page from that episode of Mad Men and make a big creative reveal? Wow, that would be a mistake.Here is my surprisingly nuts-and-bolts approa ... When it's time to reveal your employer brand to leadership, what's your plan? Were you just going to take a page from that episode of Mad Men and make a big creative reveal? Wow, that would be a mistake. Here is my surprisingly nuts-and-bolts approach to presenting your new employer brand to leadership to increase your odds of buy-in, acceptance, and even use it as a means to clearing out obstacles in front of you. Show Notes: Yes, I can speak to your team! Yes! you can have my ebook! Places I'm speaking: MRA Bettendorf Transform - Boston RecFest - London SRSC - Philly MRA Minneapolis Recruitcon - Nashville When it's time to reveal your employer brand to leadership, what's your plan? Were you just going to take a page from that episode of Mad Men and make a big creative reveal? Wow, that would be a mistake. Here is my surprisingly nuts-and-bolts approach to presenting your new employer brand to leadership to increase your odds of buy-in, acceptance, and even use it as a means to clearing out obstacles in front of you.

Show Notes:
Yes, I can speak to your team!
Yes! you can have my ebook!

Places I'm speaking:
MRA Bettendorf
Transform - Boston
RecFest - London
SRSC - Philly
MRA Minneapolis
Recruitcon - Nashville

]]> 2612 no Employer Brand Activation 101 https://traffic.libsyn.com/secure/talentcast/EP-123---Employer-Brand-Activation-101.mp3 A great brand position, brand promise or even strategy that sits in a deck without being used is 100% worthless. So while thinking strategically is a great start, you need to activate the brand in order to see your employer brand's value. While we've talked about specific channels and media before, we've never thought through activation as a concept. In this episode, we'll reveal the secret to activating your employer brand across any channel in any company. Enjoy! Show Notes: Yes, I can speak to your team! Yes! you can have my ebook! Places I'm speaking: MRA Bettendorf Transform - Boston RecFest - London SRSC - Philly MRA Minneapolis Recruitcon - Nashville MidwestTechRecruit - Chicago Mon, 20 May 2019 05:05:04 -0000 full 123 Evergreen Podcasts A great brand position, brand promise or even strategy that sits in a deck without being used is 100% worthless. So while thinking strategically is a great start, you need to activate the brand in order to see your employer brand's value.While we'v ... A great brand position, brand promise or even strategy that sits in a deck without being used is 100% worthless. So while thinking strategically is a great start, you need to activate the brand in order to see your employer brand's value. While we've talked about specific channels and media before, we've never thought through activation as a concept. In this episode, we'll reveal the secret to activating your employer brand across any channel in any company. Enjoy! Show Notes: Yes, I can speak to your team! Yes! you can have my ebook! Places I'm speaking: MRA Bettendorf Transform - Boston RecFest - London SRSC - Philly MRA Minneapolis Recruitcon - Nashville MidwestTechRecruit - Chicago A great brand position, brand promise or even strategy that sits in a deck without being used is 100% worthless. So while thinking strategically is a great start, you need to activate the brand in order to see your employer brand's value. While we've talked about specific channels and media before, we've never thought through activation as a concept. In this episode, we'll reveal the secret to activating your employer brand across any channel in any company. Enjoy!

Show Notes:
Yes, I can speak to your team!
Yes! you can have my ebook!

Places I'm speaking:
MRA Bettendorf
Transform - Boston
RecFest - London
SRSC - Philly
MRA Minneapolis
Recruitcon - Nashville
MidwestTechRecruit - Chicago

]]> 2252 no Skill vs Will with Torin Ellis https://traffic.libsyn.com/secure/talentcast/EP-122---Torin-Ellis.mp3 While I'm a big believer and proponent of opening the doors to let everyone find frustration and satisfaction at work, as a middle-ages white guy, I always feel out of my depth. Luckily, I know a guy who lives and breathes diversity. We have yet another rambling conversation on what its going to take to change minds and the world. I'm a huge fan of Torin Ellis, but I'm also his friend, so I'm tickled purple to bring him onto the podcast. And for real: if you get the chance to hear him speak, do it. The man's got the mojo. SHOW NOTES Torin Ellis: torinellis.com, @TorinEllis Places I'm speaking: MRA Bettendorf Transform - Boston RecFest - London SRSC - Philly MRA Minneapolis Recruitcon - Nashville MidwestTechRecruit - Chicago Mon, 13 May 2019 05:05:00 -0000 full 122 Evergreen Podcasts While I'm a big believer and proponent of opening the doors to let everyone find frustration and satisfaction at work, as a middle-ages white guy, I always feel out of my depth. Luckily, I know a guy who lives and breathes diversity. We have yet ano ... While I'm a big believer and proponent of opening the doors to let everyone find frustration and satisfaction at work, as a middle-ages white guy, I always feel out of my depth. Luckily, I know a guy who lives and breathes diversity. We have yet another rambling conversation on what its going to take to change minds and the world. I'm a huge fan of Torin Ellis, but I'm also his friend, so I'm tickled purple to bring him onto the podcast. And for real: if you get the chance to hear him speak, do it. The man's got the mojo. SHOW NOTES Torin Ellis: torinellis.com, @TorinEllis Places I'm speaking: MRA Bettendorf Transform - Boston RecFest - London SRSC - Philly MRA Minneapolis Recruitcon - Nashville MidwestTechRecruit - Chicago While I'm a big believer and proponent of opening the doors to let everyone find frustration and satisfaction at work, as a middle-ages white guy, I always feel out of my depth. Luckily, I know a guy who lives and breathes diversity. We have yet another rambling conversation on what its going to take to change minds and the world. I'm a huge fan of Torin Ellis, but I'm also his friend, so I'm tickled purple to bring him onto the podcast. And for real: if you get the chance to hear him speak, do it. The man's got the mojo.

SHOW NOTES
Torin Ellis: torinellis.com, @TorinEllis

Places I'm speaking:
MRA Bettendorf
Transform - Boston
RecFest - London
SRSC - Philly
MRA Minneapolis
Recruitcon - Nashville
MidwestTechRecruit - Chicago

]]> 2633 no Why Hiring Is So Hard https://traffic.libsyn.com/secure/talentcast/EP-121---Why-Hiring-Is-So-Hard.mp3 Haven't we been doing this recruiting thing for a LONG time already? Does it feel like we're not really getting any better at it, that we're all throwing up our hands and giving up that things can be better. And if we look at recruiters and sourcers and HRBPs and hiring managers as independent actors instead of an integrated system, that might be true. But pilots and surgeons face similar problems with far higher stakes and have found ways to achieving much better outcomes. What can they teach us about improving hiring systems? SHOW NOTES Since I mentioned his book, here's all of Atul Gawande's (amazing) writing MRA Bettendorf Transform - Boston RecFest - London SRSC - Philly MRA Minneapolis Recruitcon - Nashville MidwestTechRecruit - Chicago Mon, 06 May 2019 05:05:00 -0000 full 121 Evergreen Podcasts Haven't we been doing this recruiting thing for a LONG time already? Does it feel like we're not really getting any better at it, that we're all throwing up our hands and giving up that things can be better. And if we look at recruiters an ... Haven't we been doing this recruiting thing for a LONG time already? Does it feel like we're not really getting any better at it, that we're all throwing up our hands and giving up that things can be better. And if we look at recruiters and sourcers and HRBPs and hiring managers as independent actors instead of an integrated system, that might be true. But pilots and surgeons face similar problems with far higher stakes and have found ways to achieving much better outcomes. What can they teach us about improving hiring systems? SHOW NOTES Since I mentioned his book, here's all of Atul Gawande's (amazing) writing MRA Bettendorf Transform - Boston RecFest - London SRSC - Philly MRA Minneapolis Recruitcon - Nashville MidwestTechRecruit - Chicago Haven't we been doing this recruiting thing for a LONG time already? Does it feel like we're not really getting any better at it, that we're all throwing up our hands and giving up that things can be better.

And if we look at recruiters and sourcers and HRBPs and hiring managers as independent actors instead of an integrated system, that might be true. But pilots and surgeons face similar problems with far higher stakes and have found ways to achieving much better outcomes. What can they teach us about improving hiring systems?

SHOW NOTES
Since I mentioned his book, here's all of Atul Gawande's (amazing) writing
MRA Bettendorf
Transform - Boston
RecFest - London
SRSC - Philly
MRA Minneapolis
Recruitcon - Nashville
MidwestTechRecruit - Chicago

]]> 2151 no The Big Red Phone https://traffic.libsyn.com/secure/talentcast/EP-120---Give-Them-The-Business.mp3 Today, we try a little experiment and talk to my friend and recruitment marketing genius Tracey Parsons. Topics covered along the way: why doesn't the business work well with recruiting, creating surprise and delight in candidates and just how low the bar is t0 making most candidates thrilled to apply. If you enjoyed this "experiment," let me know! I've got a few more on deck and want to make sure its delivering value to you! Show Notes: Tracey Parsons: @TParsons, Parsons Strategic Consulting Strive Conference (Chicago!) MRA Bettendorf Transform RecFest SRSC Philly MRA Minneapolis Mon, 29 Apr 2019 17:05:04 -0000 full 120 Evergreen Podcasts Today, we try a little experiment and talk to my friend and recruitment marketing genius Tracey Parsons. Topics covered along the way: why doesn't the business work well with recruiting, creating surprise and delight in candidates and just how low th ... Today, we try a little experiment and talk to my friend and recruitment marketing genius Tracey Parsons. Topics covered along the way: why doesn't the business work well with recruiting, creating surprise and delight in candidates and just how low the bar is t0 making most candidates thrilled to apply. If you enjoyed this "experiment," let me know! I've got a few more on deck and want to make sure its delivering value to you! Show Notes: Tracey Parsons: @TParsons, Parsons Strategic Consulting Strive Conference (Chicago!) MRA Bettendorf Transform RecFest SRSC Philly MRA Minneapolis Today, we try a little experiment and talk to my friend and recruitment marketing genius Tracey Parsons. Topics covered along the way: why doesn't the business work well with recruiting, creating surprise and delight in candidates and just how low the bar is t0 making most candidates thrilled to apply. If you enjoyed this "experiment," let me know! I've got a few more on deck and want to make sure its delivering value to you! Show Notes:

Tracey Parsons: @TParsons, Parsons Strategic Consulting
Strive Conference (Chicago!)
MRA Bettendorf
Transform
RecFest
SRSC Philly
MRA Minneapolis

]]> 2764 no Strategy First https://traffic.libsyn.com/secure/talentcast/EP-119---Strategy-First.mp3 How do you define "strategy?" Go ahead. I'll wait. It's a lot harder than you might expect. Now take the definition and see how it fits as your employer brand strategy. A little awkward? Here's the deal: it's very rare that any of us are taught "strategy" as a concept, and yet our jobs depend on our ability to develop and execute one. In this episode we go hard into what a strategy is and how you should go about developing one. Show Notes: ERE San Diego Strive Conference (Chicago!) MRA Bettendorf Transform RecFest SRSC Philly MRA Minneapolis Mon, 22 Apr 2019 05:05:03 -0000 full 119 Evergreen Podcasts How do you define "strategy?" Go ahead. I'll wait. It's a lot harder than you might expect. Now take the definition and see how it fits as your employer brand strategy. A little awkward? Here's the deal: it's very rare that any of us are taught "stra ... How do you define "strategy?" Go ahead. I'll wait. It's a lot harder than you might expect. Now take the definition and see how it fits as your employer brand strategy. A little awkward? Here's the deal: it's very rare that any of us are taught "strategy" as a concept, and yet our jobs depend on our ability to develop and execute one. In this episode we go hard into what a strategy is and how you should go about developing one. Show Notes: ERE San Diego Strive Conference (Chicago!) MRA Bettendorf Transform RecFest SRSC Philly MRA Minneapolis How do you define "strategy?" Go ahead. I'll wait. It's a lot harder than you might expect. Now take the definition and see how it fits as your employer brand strategy. A little awkward? Here's the deal: it's very rare that any of us are taught "strategy" as a concept, and yet our jobs depend on our ability to develop and execute one. In this episode we go hard into what a strategy is and how you should go about developing one. Show Notes:

ERE San Diego
Strive Conference (Chicago!)
MRA Bettendorf
Transform
RecFest
SRSC Philly
MRA Minneapolis

]]> 2306 no Control (and your lack thereof) https://traffic.libsyn.com/secure/talentcast/EP-118---Control.mp3 It's so much easier to work on and with the things we control. But... that's pretty limiting, isn't it? Especially in our jobs where we control almost nothing at all. If you want to succeed as an employer brand or recruitment marketing pro, the smart move is to ignore the things we control and focus on what we don't. Show notes: ERE San Diego Strive Conference (Chicago!) MRA Bettendorf Transform RecFest SRSC Philly MRA Minneapolis Mon, 15 Apr 2019 05:05:04 -0000 full 118 Evergreen Podcasts It's so much easier to work on and with the things we control. But... that's pretty limiting, isn't it? Especially in our jobs where we control almost nothing at all. If you want to succeed as an employer brand or recruitment marketing pro, the smar ... It's so much easier to work on and with the things we control. But... that's pretty limiting, isn't it? Especially in our jobs where we control almost nothing at all. If you want to succeed as an employer brand or recruitment marketing pro, the smart move is to ignore the things we control and focus on what we don't. Show notes: ERE San Diego Strive Conference (Chicago!) MRA Bettendorf Transform RecFest SRSC Philly MRA Minneapolis It's so much easier to work on and with the things we control. But... that's pretty limiting, isn't it? Especially in our jobs where we control almost nothing at all. If you want to succeed as an employer brand or recruitment marketing pro, the smart move is to ignore the things we control and focus on what we don't. Show notes:

ERE San Diego
Strive Conference (Chicago!)
MRA Bettendorf
Transform
RecFest
SRSC Philly
MRA Minneapolis

]]> 1791 no Employer Brand Is A Habit https://traffic.libsyn.com/secure/talentcast/EP-117---Employer-Brand-Is-A-Habit.mp3 If your employer brand is the perception someone has about what it must be like to work there. where does that perception come from? More to the point, what can we do to influence and shape that perception? The answer isn't a campaign or a project, tool or seminar. The answer is in building great habits. Show Notes: Katrina Kibben of Three Ears Media ERE San Diego SHRM Talent Strive Conference (Chicago!) MRA Bettendorf Transform RecFest SRSC Philly MRA Minneapolis Mon, 08 Apr 2019 05:05:01 -0000 full 117 Evergreen Podcasts If your employer brand is the perception someone has about what it must be like to work there. where does that perception come from? More to the point, what can we do to influence and shape that perception? The answer isn't a campaign or a project, t ... If your employer brand is the perception someone has about what it must be like to work there. where does that perception come from? More to the point, what can we do to influence and shape that perception? The answer isn't a campaign or a project, tool or seminar. The answer is in building great habits. Show Notes: Katrina Kibben of Three Ears Media ERE San Diego SHRM Talent Strive Conference (Chicago!) MRA Bettendorf Transform RecFest SRSC Philly MRA Minneapolis If your employer brand is the perception someone has about what it must be like to work there. where does that perception come from? More to the point, what can we do to influence and shape that perception? The answer isn't a campaign or a project, tool or seminar. The answer is in building great habits.

Show Notes:
Katrina Kibben of Three Ears Media
ERE San Diego
SHRM Talent
Strive Conference (Chicago!)
MRA Bettendorf
Transform
RecFest
SRSC Philly
MRA Minneapolis

]]> 1964 no EP 116 - Hooked On A Feeling https://traffic.libsyn.com/secure/talentcast/EP-116---Hooked-On-A-Feeling.mp3 Freshly back from Talent Brand Summit an 100+ employer brand pros, I was struck by how much we talk of tactics, strategies, optimizations, tools and metrics, but very very very little about emotions. But people won't do anything until they feel something. So let's start talking about eliciting and sparking emotions in candidates. Show Notes: Katrina Kibben of Three Ears Media MRA Waukesha ERE San Diego SHRM Talent Strive Conference MRA Bettendorf Transform RecFest SRSC Philly MRA Minneapolis Mon, 01 Apr 2019 05:05:01 -0000 full 116 Evergreen Podcasts Freshly back from Talent Brand Summit an 100+ employer brand pros, I was struck by how much we talk of tactics, strategies, optimizations, tools and metrics, but very very very little about emotions. But people won't do anything until they feel somet ... Freshly back from Talent Brand Summit an 100+ employer brand pros, I was struck by how much we talk of tactics, strategies, optimizations, tools and metrics, but very very very little about emotions. But people won't do anything until they feel something. So let's start talking about eliciting and sparking emotions in candidates. Show Notes: Katrina Kibben of Three Ears Media MRA Waukesha ERE San Diego SHRM Talent Strive Conference MRA Bettendorf Transform RecFest SRSC Philly MRA Minneapolis Katrina Kibben of Three Ears Media
MRA Waukesha
ERE San Diego
SHRM Talent
Strive Conference
MRA Bettendorf
Transform
RecFest
SRSC Philly
MRA Minneapolis

]]> 2356 no EP 115 - The Trouble with Tools https://traffic.libsyn.com/secure/talentcast/EP-115---The-Trouble-With-Tools.mp3 How much time do you think you spend on the tools you and your team use to source and recruit? Add in vendor demos and evaluation trials and internal conversations (not to mention budget conversations) and it adds up. But how often have those tools worked out? How often have they delivered the promised results? When it's all over, was spending that time and money worth it? What if there was a way to ensure that your new tools work out? In this podcast, you'll get ten questions to ask before you buy anything to eliminate buying regrets. Show notes: MRA Waukesha ERE San Diego SHRM Talent Strive Conference MRA Bettendorf Transform RecFest SRSC Philly MRA Minneapolis Mon, 25 Mar 2019 05:05:04 -0000 full 115 Evergreen Podcasts How much time do you think you spend on the tools you and your team use to source and recruit? Add in vendor demos and evaluation trials and internal conversations (not to mention budget conversations) and it adds up. But how often have those tools w ... How much time do you think you spend on the tools you and your team use to source and recruit? Add in vendor demos and evaluation trials and internal conversations (not to mention budget conversations) and it adds up. But how often have those tools worked out? How often have they delivered the promised results? When it's all over, was spending that time and money worth it? What if there was a way to ensure that your new tools work out? In this podcast, you'll get ten questions to ask before you buy anything to eliminate buying regrets. Show notes: MRA Waukesha ERE San Diego SHRM Talent Strive Conference MRA Bettendorf Transform RecFest SRSC Philly MRA Minneapolis MRA Waukesha
ERE San Diego
SHRM Talent
Strive Conference
MRA Bettendorf
Transform
RecFest
SRSC Philly
MRA Minneapolis

]]> 2727 no EP 114 - Different Is the Difference https://traffic.libsyn.com/secure/talentcast/EP-114---Different-Is-The-Difference.mp3 Your custom-designed and unique-to-you recruiting process that you developed is 99.995% the same as everyone else's. When you do everything the same, you attract people who know how to pretend to be the same. Not only does that make it near impossible to understand what makes a candidate different, it also tells the world that you're not different. And if no one can tell the difference between recruiting and companies, you make yourself interchangeable, which might explain why you are losing so much talent so fast. Show notes: Webinar: How Recruiters Can Use Employer Branding (March 21) Talent Brand Summit MRA Waukesha ERE San Diego SHRM Talent Strive Conference MRA Bettendorf Transform RecFest SRSC Philly MRA Minneapolis Mon, 18 Mar 2019 05:05:02 -0000 full 114 Evergreen Podcasts Your custom-designed and unique-to-you recruiting process that you developed is 99.995% the same as everyone else's. When you do everything the same, you attract people who know how to pretend to be the same. Not only does that make it near impossibl ... Your custom-designed and unique-to-you recruiting process that you developed is 99.995% the same as everyone else's. When you do everything the same, you attract people who know how to pretend to be the same. Not only does that make it near impossible to understand what makes a candidate different, it also tells the world that you're not different. And if no one can tell the difference between recruiting and companies, you make yourself interchangeable, which might explain why you are losing so much talent so fast. Show notes: Webinar: How Recruiters Can Use Employer Branding (March 21) Talent Brand Summit MRA Waukesha ERE San Diego SHRM Talent Strive Conference MRA Bettendorf Transform RecFest SRSC Philly MRA Minneapolis Webinar: How Recruiters Can Use Employer Branding (March 21)
Talent Brand Summit
MRA Waukesha
ERE San Diego
SHRM Talent
Strive Conference
MRA Bettendorf
Transform
RecFest
SRSC Philly
MRA Minneapolis

]]> 1884 no EP 113 - Are They Buying What You're Selling? https://traffic.libsyn.com/secure/talentcast/EP-113---Are-They-Buying-What-You-re-Selling.mp3 I've been interviewing people and a theme is emerging: even when the company has something unique to offer, even if it has a lot of positives to talk about, candidates simply don't believe it until they are hired and see it for themselves. There are a couple of reasons for this, but a core one has to do with understanding content marketing strategy. Webinar: How Recruiters Can Use Employer Branding (March 21) Talent Brand Summit MRA Waukesha ERE San Diego SHRM Talent Strive Conference MRA Bettendorf Transform RecFest SRSC Philly MRA Minneapolis Mon, 11 Mar 2019 05:05:00 -0000 full 113 Evergreen Podcasts I've been interviewing people and a theme is emerging: even when the company has something unique to offer, even if it has a lot of positives to talk about, candidates simply don't believe it until they are hired and see it for themselves. There are ... I've been interviewing people and a theme is emerging: even when the company has something unique to offer, even if it has a lot of positives to talk about, candidates simply don't believe it until they are hired and see it for themselves. There are a couple of reasons for this, but a core one has to do with understanding content marketing strategy. Webinar: How Recruiters Can Use Employer Branding (March 21) Talent Brand Summit MRA Waukesha ERE San Diego SHRM Talent Strive Conference MRA Bettendorf Transform RecFest SRSC Philly MRA Minneapolis Webinar: How Recruiters Can Use Employer Branding (March 21)
Talent Brand Summit
MRA Waukesha
ERE San Diego
SHRM Talent
Strive Conference
MRA Bettendorf
Transform
RecFest
SRSC Philly
MRA Minneapolis

]]> 2018 no EP 112 - Recruiting's 99% Problem https://traffic.libsyn.com/secure/talentcast/EP-112---Recruiting-99-Percent-Problem.mp3 In your haste and zeal to find and hire that amazing candidate, how many people are you burning in the process? In a world where talent isn't a never-ending resource, recruiters need to be very aware of how many negative brand impressions they are making, and how many people they are ensuring will never apply for another job while they find that perfect candidate. They need to stop being so short-sighted and see the long game. Show notes Webinar: How Recruiters Can Use Employer Branding (March 21) Talent Brand Summit MRA Waukesha ERE San Diego SHRM Talent Strive Conference MRA Bettendorf Transform RecFest SRSC Philly MRA Minneapolis Mon, 04 Mar 2019 06:05:00 -0000 full 112 Evergreen Podcasts In your haste and zeal to find and hire that amazing candidate, how many people are you burning in the process? In a world where talent isn't a never-ending resource, recruiters need to be very aware of how many negative brand impressions they are ma ... In your haste and zeal to find and hire that amazing candidate, how many people are you burning in the process? In a world where talent isn't a never-ending resource, recruiters need to be very aware of how many negative brand impressions they are making, and how many people they are ensuring will never apply for another job while they find that perfect candidate. They need to stop being so short-sighted and see the long game. Show notes Webinar: How Recruiters Can Use Employer Branding (March 21) Talent Brand Summit MRA Waukesha ERE San Diego SHRM Talent Strive Conference MRA Bettendorf Transform RecFest SRSC Philly MRA Minneapolis Webinar: How Recruiters Can Use Employer Branding (March 21)
Talent Brand Summit
MRA Waukesha
ERE San Diego
SHRM Talent
Strive Conference
MRA Bettendorf
Transform
RecFest
SRSC Philly
MRA Minneapolis

]]> 2574 no EP 111 - The Differentiated Employer Brand https://traffic.libsyn.com/secure/talentcast/EP-111---The-Differentiated-Employer-Brand.mp3 Maybe it's easy to talk about making an amazing employer brand when your consumer brand is famous, is infamous, is touched and known by its millions of customers. So how can you build an effective, differentiated employer brand when there's nothing obviously different about you? In this episode, we talk trucking, regulated and commoditized trucking. Can you make one brand stand above the rest when they are all all-but-makes-no-difference the same? Yes. Yes, you can. Let's talk about how. Show Notes: Webinar: How Recruiters Can Use Employer Branding (March 21) Talent Brand Summit MRA Waukesha ERE San Diego SHRM Talent Strive Conference MRA Bettendorf Transform RecFest SRSC Philly MRA Minneapolis Mon, 25 Feb 2019 06:05:00 -0000 full 111 Evergreen Podcasts Maybe it's easy to talk about making an amazing employer brand when your consumer brand is famous, is infamous, is touched and known by its millions of customers. So how can you build an effective, differentiated employer brand when there's nothing o ... Maybe it's easy to talk about making an amazing employer brand when your consumer brand is famous, is infamous, is touched and known by its millions of customers. So how can you build an effective, differentiated employer brand when there's nothing obviously different about you? In this episode, we talk trucking, regulated and commoditized trucking. Can you make one brand stand above the rest when they are all all-but-makes-no-difference the same? Yes. Yes, you can. Let's talk about how. Show Notes: Webinar: How Recruiters Can Use Employer Branding (March 21) Talent Brand Summit MRA Waukesha ERE San Diego SHRM Talent Strive Conference MRA Bettendorf Transform RecFest SRSC Philly MRA Minneapolis Webinar: How Recruiters Can Use Employer Branding (March 21)
Talent Brand Summit
MRA Waukesha
ERE San Diego
SHRM Talent
Strive Conference
MRA Bettendorf
Transform
RecFest
SRSC Philly
MRA Minneapolis

]]> 1974 no EP 110 - The Recruiting Never Stops https://traffic.libsyn.com/secure/talentcast/EP-110---The-Recruiting-Never-Stops.mp3 If you think your jobs is to put butts in seats, your job ends the second that your hire shows up for work. But that's old world thinking. We live in a world in which we are perpetually recruiting, not to join a company, but to be engaged at work, to join a project, to not dig ones heels in to slow progress and change. So maybe your abilities are recruiters have impacts far outside the limitations of "putting butts in seats." Because if recruiting never stops, a recruiter may be the new power in any company. Show notes: Chicago Employer Brand Mini-Conference Talent Brand Summit MRA Waukesha ERE San Diego SHRM Talent Strive Conference MRA Bettendorf Transform RecFest SRSC Philly MRA Minneapolis Oh! Don't forget to grab my free ebook Mon, 18 Feb 2019 06:05:02 -0000 full 110 Evergreen Podcasts If you think your jobs is to put butts in seats, your job ends the second that your hire shows up for work. But that's old world thinking. We live in a world in which we are perpetually recruiting, not to join a company, but to be engaged at work, to ... If you think your jobs is to put butts in seats, your job ends the second that your hire shows up for work. But that's old world thinking. We live in a world in which we are perpetually recruiting, not to join a company, but to be engaged at work, to join a project, to not dig ones heels in to slow progress and change. So maybe your abilities are recruiters have impacts far outside the limitations of "putting butts in seats." Because if recruiting never stops, a recruiter may be the new power in any company. Show notes: Chicago Employer Brand Mini-Conference Talent Brand Summit MRA Waukesha ERE San Diego SHRM Talent Strive Conference MRA Bettendorf Transform RecFest SRSC Philly MRA Minneapolis Oh! Don't forget to grab my free ebook Chicago Employer Brand Mini-Conference
Talent Brand Summit
MRA Waukesha
ERE San Diego
SHRM Talent
Strive Conference
MRA Bettendorf
Transform
RecFest
SRSC Philly
MRA Minneapolis

Oh! Don't forget to grab my free ebook

]]> 1648 no EP 109 - Choice and Confidence https://traffic.libsyn.com/secure/talentcast/EP-109---Choice-and-Confidence.mp3 You'd think offering candidates lots of choices would attract and close more offers. But that's not how it works. People think they want choice, but what they really want is certainty. Which means a recruiter should be focused on lowering uncertainty, not adding more choices. Show notes: Go get my free ebook! Talent Brand Summit in Austin (Mar) :: ERE (April) :: SHRM Talent (April) :: Yello User Conference (May) :: Transform (June) :: RecFest (July) :: Employer Brand Manifesto :: I can help your solve your messiest recruiting problems with employer brand thinking :: Book me for speaking engagements on employer brand and recruitment marketing :: Ask Me Anything! Mon, 11 Feb 2019 06:05:04 -0000 full 109 Evergreen Podcasts You'd think offering candidates lots of choices would attract and close more offers. But that's not how it works. People think they want choice, but what they really want is certainty. Which means a recruiter should be focused on lowering uncertainty ... You'd think offering candidates lots of choices would attract and close more offers. But that's not how it works. People think they want choice, but what they really want is certainty. Which means a recruiter should be focused on lowering uncertainty, not adding more choices. Show notes: Go get my free ebook! Talent Brand Summit in Austin (Mar) :: ERE (April) :: SHRM Talent (April) :: Yello User Conference (May) :: Transform (June) :: RecFest (July) :: Employer Brand Manifesto :: I can help your solve your messiest recruiting problems with employer brand thinking :: Book me for speaking engagements on employer brand and recruitment marketing :: Ask Me Anything! Show notes:
Go get my free ebook!
Talent Brand Summit in Austin (Mar) ::
ERE (April) ::
SHRM Talent (April) ::
Yello User Conference (May) ::
Transform (June) ::
RecFest (July) ::
Employer Brand Manifesto ::
I can help your solve your messiest recruiting problems with employer brand thinking ::
Book me for speaking engagements on employer brand and recruitment marketing ::
Ask Me Anything!

]]> 2101 no EP 108 - Marie Kondo for Your Employer Brand https://traffic.libsyn.com/secure/talentcast/EP-108---Marie-Kondo-for-Your-Employer-Brand.mp3 In the spirit of the patron saint of filling resale shops, we ask what Marie Kondo can tell us about approaching our recruitment marketing and employer brand tactics. Show notes: Talent Brand Summit in Austin (Mar) :: ERE (April) :: SHRM Talent (April) :: Yello User Conference (May) :: Transform (June) :: RecFest (July) :: Employer Brand Manifesto :: I can help your solve your messiest recruiting problems with employer brand thinking :: Book me for speaking engagements on employer brand and recruitment marketing :: Ask Me Anything! Mon, 04 Feb 2019 06:05:03 -0000 full 108 Evergreen Podcasts In the spirit of the patron saint of filling resale shops, we ask what Marie Kondo can tell us about approaching our recruitment marketing and employer brand tactics. Show notes:T ... In the spirit of the patron saint of filling resale shops, we ask what Marie Kondo can tell us about approaching our recruitment marketing and employer brand tactics. Show notes: Talent Brand Summit in Austin (Mar) :: ERE (April) :: SHRM Talent (April) :: Yello User Conference (May) :: Transform (June) :: RecFest (July) :: Employer Brand Manifesto :: I can help your solve your messiest recruiting problems with employer brand thinking :: Book me for speaking engagements on employer brand and recruitment marketing :: Ask Me Anything! Show notes:
Talent Brand Summit in Austin (Mar) ::
ERE (April) ::
SHRM Talent (April) ::
Yello User Conference (May) ::
Transform (June) ::
RecFest (July) ::
Employer Brand Manifesto ::
I can help your solve your messiest recruiting problems with employer brand thinking ::
Book me for speaking engagements on employer brand and recruitment marketing ::
Ask Me Anything!

]]> 1735 no EP 107 - The Smallest Is The Biggest https://traffic.libsyn.com/secure/talentcast/EP-107---The-Smallest-Is-The-Biggest.mp3 For all the work you put into your employer brand, the most important part isn't leadership buy-in, creative tagline or campaigns. It has nothing to do with what you say, but everything with what you do. And that's the hardest lesson to learn. Show notes: Talent Brand Summit in Austin (Mar) :: Employer Brand Manifesto :: Comprehensive Employer Brand Architecture :: I can help your solve your messiest recruiting problems with employer brand thinking :: Book me for speaking engagements on employer brand and recruitment marketing :: Ask Me Anything! Mon, 28 Jan 2019 06:05:02 -0000 full 107 Evergreen Podcasts For all the work you put into your employer brand, the most important part isn't leadership buy-in, creative tagline or campaigns. It has nothing to do with what you say, but everything with what you do. And that's the hardest lesson to learn. For all the work you put into your employer brand, the most important part isn't leadership buy-in, creative tagline or campaigns. It has nothing to do with what you say, but everything with what you do. And that's the hardest lesson to learn. Show notes: Talent Brand Summit in Austin (Mar) :: Employer Brand Manifesto :: Comprehensive Employer Brand Architecture :: I can help your solve your messiest recruiting problems with employer brand thinking :: Book me for speaking engagements on employer brand and recruitment marketing :: Ask Me Anything! Show notes:
Talent Brand Summit in Austin (Mar) ::
Employer Brand Manifesto ::
Comprehensive Employer Brand Architecture ::
I can help your solve your messiest recruiting problems with employer brand thinking ::
Book me for speaking engagements on employer brand and recruitment marketing ::
Ask Me Anything!

]]> 1565 no EP 106 - The Woke Employer Brand https://traffic.libsyn.com/secure/talentcast/EP-106---The-Woke-Employer-Brand.mp3 I'm certain that when I say the word "woke" I sound like an ass, but the new Gillette commercial has really forced us all to ask ourselves, "how woke should and can my employer brand be?" And that's what we'll talk about today. Show notes: Talent Brand Summit in Austin (Mar) :: Employer Brand Manifesto :: Comprehensive Employer Brand Architecture :: I can help your solve your messiest recruiting problems with employer brand thinking :: Book me for speaking engagements on employer brand and recruitment marketing :: Ask Me Anything! Mon, 21 Jan 2019 06:05:00 -0000 full 106 Evergreen Podcasts I'm certain that when I say the word "woke" I sound like an ass, but the new Gillette commercial has really forced us all to ask ourselves, "how woke should and can my employer brand be?" And that's what we'll talk about today. Show notes ... I'm certain that when I say the word "woke" I sound like an ass, but the new Gillette commercial has really forced us all to ask ourselves, "how woke should and can my employer brand be?" And that's what we'll talk about today. Show notes: Talent Brand Summit in Austin (Mar) :: Employer Brand Manifesto :: Comprehensive Employer Brand Architecture :: I can help your solve your messiest recruiting problems with employer brand thinking :: Book me for speaking engagements on employer brand and recruitment marketing :: Ask Me Anything! Show notes:
Talent Brand Summit in Austin (Mar) ::
Employer Brand Manifesto ::
Comprehensive Employer Brand Architecture ::
I can help your solve your messiest recruiting problems with employer brand thinking ::
Book me for speaking engagements on employer brand and recruitment marketing ::
Ask Me Anything!

]]> 2116 no EP 105 - Changing Recruiting's Minds About Employer Brand https://traffic.libsyn.com/secure/talentcast/EP-105---Changing-Recruiter-Minds.mp3 When it comes to employer branding, the last holdouts who refuse who play along with you are the ones who most benefit from it. Aren't we a crazy species? So how do you get recruiter's to embrace these new ways of thinking? How do you get them to change their habits and do things differently? How do you get them to see the benefits of employer brand? We get into the nitty gritty today! Show notes: Talent Brand Summit in Austin (Mar) Social Recruiting Summit in Atlanta (Jan) Employer Brand Manifesto I can help your solve your messiest recruiting problems with employer brand thinking Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything! Mon, 14 Jan 2019 06:05:01 -0000 full 105 Evergreen Podcasts When it comes to employer branding, the last holdouts who refuse who play along with you are the ones who most benefit from it. Aren't we a crazy species? So how do you get recruiter's to embrace these new ways of thinking? How do you get them to cha ... When it comes to employer branding, the last holdouts who refuse who play along with you are the ones who most benefit from it. Aren't we a crazy species? So how do you get recruiter's to embrace these new ways of thinking? How do you get them to change their habits and do things differently? How do you get them to see the benefits of employer brand? We get into the nitty gritty today! Show notes: Talent Brand Summit in Austin (Mar) Social Recruiting Summit in Atlanta (Jan) Employer Brand Manifesto I can help your solve your messiest recruiting problems with employer brand thinking Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything! Show notes:
Talent Brand Summit in Austin (Mar)
Social Recruiting Summit in Atlanta (Jan)
Employer Brand Manifesto
I can help your solve your messiest recruiting problems with employer brand thinking
Book me for speaking engagements on employer brand and recruitment marketing
Ask Me Anything!

]]> 2617 no EP 104 - Culture Is Not The Employer Brand https://traffic.libsyn.com/secure/talentcast/EP-104---Culture-Is-Not-Brand.mp3 It's easy to get confused when we don' take the time to define our terms, but you can't swap out your employer brand for your culture. Why? Aside from the fact that they are different things, come from different places and are changed in different ways? Well, you'll have to just listen to find out. Show notes: Talent Brand Summit in Austin (Mar) Social Recruiting Summit in Atlanta (Jan) Employer Brand Manifesto I can help your solve your messiest recruiting problems with employer brand thinking Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything! Mon, 07 Jan 2019 06:05:03 -0000 full 104 Evergreen Podcasts It's easy to get confused when we don' take the time to define our terms, but you can't swap out your employer brand for your culture. Why? Aside from the fact that they are different things, come from different places and are changed in different wa ... It's easy to get confused when we don' take the time to define our terms, but you can't swap out your employer brand for your culture. Why? Aside from the fact that they are different things, come from different places and are changed in different ways? Well, you'll have to just listen to find out. Show notes: Talent Brand Summit in Austin (Mar) Social Recruiting Summit in Atlanta (Jan) Employer Brand Manifesto I can help your solve your messiest recruiting problems with employer brand thinking Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything! Show notes:
Talent Brand Summit in Austin (Mar)
Social Recruiting Summit in Atlanta (Jan)
Employer Brand Manifesto
I can help your solve your messiest recruiting problems with employer brand thinking
Book me for speaking engagements on employer brand and recruitment marketing
Ask Me Anything!

]]> 1894 no EP 103 - The Next Five Minutes https://traffic.libsyn.com/secure/talentcast/EP-103---The-Next-Five-Minutes.mp3 Welcome to the new year! Resolutions suck, but that doesn't mean this isn't a great time to make change happen. The trick isn't focus on a big hairy audacious goal, but to build better habits that lead you to doing amazing things! Show notes: Thank you (in no order) to Elena Valentine and Abby Cheeseman, Lindsay Parks, Katrina Kibben, Ben Gledhill, Iain Hamilton, Charu Malhotra, Audra Knight, Andrea Hurtado, Angie Verros, Hing Lee, Tiffany Lee, Will Staney and Bryan Chaney, Torin Ellis, Tracey Parsons, Shane Grey, Chad Sowash and Joel Cheeseman, Alison Krause, Jeff Hyman, the Talent Brand Alliance Board, Brad Farris and Jill Salzman. Talent Brand Summit in Austin (Mar) Social Recruiting Summit in Atlanta (Jan) Employer Brand Manifesto I can help your solve your messiest recruiting problems with employer brand thinking Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything! Mon, 31 Dec 2018 06:05:02 -0000 full 103 Evergreen Podcasts Welcome to the new year! Resolutions suck, but that doesn't mean this isn't a great time to make change happen. The trick isn't focus on a big hairy audacious goal, but to build better habits that lead you to doing amazing things! Show n ... Welcome to the new year! Resolutions suck, but that doesn't mean this isn't a great time to make change happen. The trick isn't focus on a big hairy audacious goal, but to build better habits that lead you to doing amazing things! Show notes: Thank you (in no order) to Elena Valentine and Abby Cheeseman, Lindsay Parks, Katrina Kibben, Ben Gledhill, Iain Hamilton, Charu Malhotra, Audra Knight, Andrea Hurtado, Angie Verros, Hing Lee, Tiffany Lee, Will Staney and Bryan Chaney, Torin Ellis, Tracey Parsons, Shane Grey, Chad Sowash and Joel Cheeseman, Alison Krause, Jeff Hyman, the Talent Brand Alliance Board, Brad Farris and Jill Salzman. Talent Brand Summit in Austin (Mar) Social Recruiting Summit in Atlanta (Jan) Employer Brand Manifesto I can help your solve your messiest recruiting problems with employer brand thinking Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything! Show notes:
Thank you (in no order) to Elena Valentine and Abby Cheeseman, Lindsay Parks, Katrina Kibben, Ben Gledhill, Iain Hamilton, Charu Malhotra, Audra Knight, Andrea Hurtado, Angie Verros, Hing Lee, Tiffany Lee, Will Staney and Bryan Chaney, Torin Ellis, Tracey Parsons, Shane Grey, Chad Sowash and Joel Cheeseman, Alison Krause, Jeff Hyman, the Talent Brand Alliance Board, Brad Farris and Jill Salzman.
Talent Brand Summit in Austin (Mar)
Social Recruiting Summit in Atlanta (Jan)
Employer Brand Manifesto
I can help your solve your messiest recruiting problems with employer brand thinking
Book me for speaking engagements on employer brand and recruitment marketing
Ask Me Anything!

]]> 2154 no EP 102 - The Wrong Question https://traffic.libsyn.com/secure/talentcast/Ep-102---The-Wrong-Question.mp3 If you're focused on being seen as a great place to work, as being an attractive employer, as having a string employer brand, you are asking yourself the wrong question to win the fight for talent. What's the right question? Tune in and find out. Show notes: Talent Brand Summit in Austin (Mar) Social Recruiting Summit in Atlanta (Jan) Employer Brand Manifesto I can help your solve your messiest recruiting problems with employer brand thinking Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything! Mon, 24 Dec 2018 06:05:03 -0000 full 102 Evergreen Podcasts If you're focused on being seen as a great place to work, as being an attractive employer, as having a string employer brand, you are asking yourself the wrong question to win the fight for talent. What's the right question? Tune in and find out. If you're focused on being seen as a great place to work, as being an attractive employer, as having a string employer brand, you are asking yourself the wrong question to win the fight for talent. What's the right question? Tune in and find out. Show notes: Talent Brand Summit in Austin (Mar) Social Recruiting Summit in Atlanta (Jan) Employer Brand Manifesto I can help your solve your messiest recruiting problems with employer brand thinking Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything! Show notes:
Talent Brand Summit in Austin (Mar)
Social Recruiting Summit in Atlanta (Jan)
Employer Brand Manifesto
I can help your solve your messiest recruiting problems with employer brand thinking
Book me for speaking engagements on employer brand and recruitment marketing
Ask Me Anything!

]]> 1757 no EP 101 - 2019 Predictions https://traffic.libsyn.com/secure/talentcast/EP101---2019-Predictions.mp3 What does the future hold? In this episode I pretend I know! Also, if you want that $200 discount code to the Talent Brand Summit in Austin in March (and the TTC sticker and the donation), just let me know (twitter, email, whatever works for you)! Show notes: Talent Brand Summit in Austin (Mar) Social Recruiting Summit in Atlanta (Jan) Employer Brand Manifesto I can help your solve your messiest recruiting problems with employer brand thinking Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything! Mon, 17 Dec 2018 06:05:01 -0000 full 101 Evergreen Podcasts What does the future hold? In this episode I pretend I know! Also, if you want that $200 discount code to the Talent Brand Summit in Austin in March (and the TTC sticker and the donation), just let me know (twitter, email, whatever works for you)! ... What does the future hold? In this episode I pretend I know! Also, if you want that $200 discount code to the Talent Brand Summit in Austin in March (and the TTC sticker and the donation), just let me know (twitter, email, whatever works for you)! Show notes: Talent Brand Summit in Austin (Mar) Social Recruiting Summit in Atlanta (Jan) Employer Brand Manifesto I can help your solve your messiest recruiting problems with employer brand thinking Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything! Show notes:
Talent Brand Summit in Austin (Mar)
Social Recruiting Summit in Atlanta (Jan)
Employer Brand Manifesto
I can help your solve your messiest recruiting problems with employer brand thinking
Book me for speaking engagements on employer brand and recruitment marketing
Ask Me Anything!

]]> 1847 no EP100 - Zen and the Art of Employer Brand https://traffic.libsyn.com/secure/talentcast/EP-100---Zen-and-the-Art-of-Employer-Brand.mp3 On this, our one hundredth episode, I try to explain the entirety of employer branding in sixty seconds. No special effects or auditory/podcast tricks. No visual aids or speed talking. I just get to the never-stated core of employer branding. Oh, and I swear a lot. This is not the podcast to play at your next holiday party while you're tucking into that meal. Well, none of these are probably good for that. Unless you're into that. You do you. I got your back. (no one ever reads these, so... there you go.) Show notes: Webinar: Hiring Is Holistic. Recruiting Isn't Social Recruiting Summit in Atlanta (Jan) Talent Brand Summit in Austin (Mar) Employer Brand Manifesto I can help your solve your messiest recruiting problems with employer brand thinking Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything! Mon, 10 Dec 2018 06:05:05 -0000 full 100 Evergreen Podcasts On this, our one hundredth episode, I try to explain the entirety of employer branding in sixty seconds. No special effects or auditory/podcast tricks. No visual aids or speed talking. I just get to the never-stated core of employer branding. Oh, and ... On this, our one hundredth episode, I try to explain the entirety of employer branding in sixty seconds. No special effects or auditory/podcast tricks. No visual aids or speed talking. I just get to the never-stated core of employer branding. Oh, and I swear a lot. This is not the podcast to play at your next holiday party while you're tucking into that meal. Well, none of these are probably good for that. Unless you're into that. You do you. I got your back. (no one ever reads these, so... there you go.) Show notes: Webinar: Hiring Is Holistic. Recruiting Isn't Social Recruiting Summit in Atlanta (Jan) Talent Brand Summit in Austin (Mar) Employer Brand Manifesto I can help your solve your messiest recruiting problems with employer brand thinking Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything! Show notes: Webinar: Hiring Is Holistic. Recruiting Isn't Social Recruiting Summit in Atlanta (Jan) Talent Brand Summit in Austin (Mar) Employer Brand Manifesto I can help your solve your messiest recruiting problems with employer brand thinking Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything!]]> 1400 no EP099 - I Hate Facebook / Advertising Is Not Marketing https://traffic.libsyn.com/secure/talentcast/EP-099---I-Hate-Facebook.mp3 It's been a rough week for Facebook, and all of the advertising market. This wouldn't be so much of an issue if so many recruitment and talent leaders weren't confusing advertising and marketing. They aren't the same. So here's my chance to scare you away from over-indexing and over-investing on ads and focus more on the bigger picture. Show notes: Webinar: Hiring Is Holistic. Recruiting Isn't Social Recruiting Summit in Atlanta Talent Brand Summit in Austin Employer Brand Manifesto I can help your solve your messiest recruiting problems with employer brand thinking Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything! Mon, 03 Dec 2018 06:05:04 -0000 full 99 Evergreen Podcasts It's been a rough week for Facebook, and all of the advertising market. This wouldn't be so much of an issue if so many recruitment and talent leaders weren't confusing advertising and marketing. They aren't the same. So here's my chance to scare you ... It's been a rough week for Facebook, and all of the advertising market. This wouldn't be so much of an issue if so many recruitment and talent leaders weren't confusing advertising and marketing. They aren't the same. So here's my chance to scare you away from over-indexing and over-investing on ads and focus more on the bigger picture. Show notes: Webinar: Hiring Is Holistic. Recruiting Isn't Social Recruiting Summit in Atlanta Talent Brand Summit in Austin Employer Brand Manifesto I can help your solve your messiest recruiting problems with employer brand thinking Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything! Show notes: Webinar: Hiring Is Holistic. Recruiting Isn't Social Recruiting Summit in Atlanta Talent Brand Summit in Austin Employer Brand Manifesto I can help your solve your messiest recruiting problems with employer brand thinking Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything!]]> 2418 no EP 098 - When it Gets Quiet https://traffic.libsyn.com/secure/talentcast/EP-098---When-Things-Get-Quiet.mp3 This is an epic opportunity! Between Thanksgiving and New Years, things get much slower. The pace of new requisitions dries up and it's time to think about the holiday party or next year's planning and budgeting. This is when you need to identify and launch that one program you never have time to get to, even though you know it will make your life easier in 2019. So get to it! Show notes: Webinar: Employer Brand Is For Business (Event Yours) Webinar: Hiring Is Holistic. Recruiting Isn't Future Work in Chicago, Nov 29 Social Recruiting Summit in Atlanta Talent Brand Summit in Austin Employer Brand Manifesto I can help your solve your messiest recruiting problems with employer brand thinking Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything! Mon, 26 Nov 2018 06:05:04 -0000 full 98 Evergreen Podcasts This is an epic opportunity! Between Thanksgiving and New Years, things get much slower. The pace of new requisitions dries up and it's time to think about the holiday party or next year's planning and budgeting. This is when you need to identify and ... This is an epic opportunity! Between Thanksgiving and New Years, things get much slower. The pace of new requisitions dries up and it's time to think about the holiday party or next year's planning and budgeting. This is when you need to identify and launch that one program you never have time to get to, even though you know it will make your life easier in 2019. So get to it! Show notes: Webinar: Employer Brand Is For Business (Event Yours) Webinar: Hiring Is Holistic. Recruiting Isn't Future Work in Chicago, Nov 29 Social Recruiting Summit in Atlanta Talent Brand Summit in Austin Employer Brand Manifesto I can help your solve your messiest recruiting problems with employer brand thinking Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything! Show notes: Webinar: Employer Brand Is For Business (Event Yours) Webinar: Hiring Is Holistic. Recruiting Isn't Future Work in Chicago, Nov 29 Social Recruiting Summit in Atlanta Talent Brand Summit in Austin Employer Brand Manifesto I can help your solve your messiest recruiting problems with employer brand thinking Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything!]]> 1637 no EP 097 - The Employer Brand Is The Brand https://traffic.libsyn.com/secure/talentcast/EP-097---The-Employer-Brand-Is-The-Brand.mp3 I know that the consumer marketing team gets all the money and attention. But should they? Can a case be made to say that your employer brand is more important than consumer marketing? Or at least that the employer brand is the beating heart of all other marketing efforts? I think so. So take a listen and see if you agree that your employer brand really is your company's brand. Show notes: Employer Brand Manifesto I can help your solve your messiest recruiting problems with employer brand thinking Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything! Talent Brand Alliance Mon, 19 Nov 2018 06:05:04 -0000 full 97 Evergreen Podcasts I know that the consumer marketing team gets all the money and attention. But should they? Can a case be made to say that your employer brand is more important than consumer marketing? Or at least that the employer brand is the beating heart of all o ... I know that the consumer marketing team gets all the money and attention. But should they? Can a case be made to say that your employer brand is more important than consumer marketing? Or at least that the employer brand is the beating heart of all other marketing efforts? I think so. So take a listen and see if you agree that your employer brand really is your company's brand. Show notes: Employer Brand Manifesto I can help your solve your messiest recruiting problems with employer brand thinking Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything! Talent Brand Alliance Show notes: Employer Brand Manifesto I can help your solve your messiest recruiting problems with employer brand thinking Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything! Talent Brand Alliance]]> 2300 no EP 096 - The Optimization Trap https://traffic.libsyn.com/secure/talentcast/EP-096---The-Optimization-Trap.mp3 Getting better is great. Sometimes, as we explore and experiment with recruiting and employer branding ideas, focusing on getting a little better might be all we can shoot for. But an over-reliance on optimization, the 2%, 3%, 5% increases year of year of our channels and tactics, leads to stagnation. The best way to ensure you eventually become irrelevant is to focus exclusively on optimization. Want to really get better? Ignore optimization and seek revolution every single day. Show notes: Fairygodboss EmployerBrand.Consulting Book me for speaking engagements on employer brand and recruitment marketing Read the Employer Brand Manifesto on LinkedIn Ask Me Anything! Talent Brand Alliance Mon, 12 Nov 2018 06:05:02 -0000 full 96 Evergreen Podcasts Getting better is great. Sometimes, as we explore and experiment with recruiting and employer branding ideas, focusing on getting a little better might be all we can shoot for. But an over-reliance on optimization, the 2%, 3%, 5% increases year of ye ... Getting better is great. Sometimes, as we explore and experiment with recruiting and employer branding ideas, focusing on getting a little better might be all we can shoot for. But an over-reliance on optimization, the 2%, 3%, 5% increases year of year of our channels and tactics, leads to stagnation. The best way to ensure you eventually become irrelevant is to focus exclusively on optimization. Want to really get better? Ignore optimization and seek revolution every single day. Show notes: Fairygodboss EmployerBrand.Consulting Book me for speaking engagements on employer brand and recruitment marketing Read the Employer Brand Manifesto on LinkedIn Ask Me Anything! Talent Brand Alliance Show notes: Fairygodboss EmployerBrand.Consulting Book me for speaking engagements on employer brand and recruitment marketing Read the Employer Brand Manifesto on LinkedIn Ask Me Anything! Talent Brand Alliance]]> 2104 no EP 095 - Who Is Your Competition? https://traffic.libsyn.com/secure/talentcast/EP-095---Who-Is-Your-Competition-.mp3 How many people think you are competing with Google/Facebook for dev talent? You're nuts, but you're not alone. So many companies consider Google/Facebook/Amazon/et al as competition for talent, but miss their real competition. In this episode, we think through the question of who your real competition is so you can evaluate your own employer brand better. Show notes: EmployerBrand.Consulting Book me for speaking engagements on employer brand and recruitment marketing Read the Employer Brand Manifesto on LinkedIn Ask Me Anything! Talent Brand Alliance Mon, 05 Nov 2018 06:05:01 -0000 full 95 Evergreen Podcasts How many people think you are competing with Google/Facebook for dev talent? You're nuts, but you're not alone. So many companies consider Google/Facebook/Amazon/et al as competition for talent, but miss their real competition. In this episode, we th ... How many people think you are competing with Google/Facebook for dev talent? You're nuts, but you're not alone. So many companies consider Google/Facebook/Amazon/et al as competition for talent, but miss their real competition. In this episode, we think through the question of who your real competition is so you can evaluate your own employer brand better. Show notes: EmployerBrand.Consulting Book me for speaking engagements on employer brand and recruitment marketing Read the Employer Brand Manifesto on LinkedIn Ask Me Anything! Talent Brand Alliance Show notes: EmployerBrand.Consulting Book me for speaking engagements on employer brand and recruitment marketing Read the Employer Brand Manifesto on LinkedIn Ask Me Anything! Talent Brand Alliance]]> 1724 no EP 094 - Let's Get Emotional https://traffic.libsyn.com/secure/talentcast/EP-094---Let-s-Get-Emotional.mp3 If Maya Angelou was right, and people don't remember what you say as much as how you made them feel, why aren't we striving to make truly emotional employer brand messages? Why aren't we trying to make candidates feel something? Show notes: Read the Employer Brand Manifesto on LinkedIn Proactive Talent Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything! Talent Brand Alliance My latest article at Proactive Talent: Employer Brand Is About the Business (Not Just Recruiting) Mon, 29 Oct 2018 05:05:02 -0000 full 94 Evergreen Podcasts If Maya Angelou was right, and people don't remember what you say as much as how you made them feel, why aren't we striving to make truly emotional employer brand messages? Why aren't we trying to make candidates feel something? Show notes:< ... If Maya Angelou was right, and people don't remember what you say as much as how you made them feel, why aren't we striving to make truly emotional employer brand messages? Why aren't we trying to make candidates feel something? Show notes: Read the Employer Brand Manifesto on LinkedIn Proactive Talent Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything! Talent Brand Alliance My latest article at Proactive Talent: Employer Brand Is About the Business (Not Just Recruiting) Show notes: Read the Employer Brand Manifesto on LinkedIn Proactive Talent Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything! Talent Brand Alliance My latest article at Proactive Talent: Employer Brand Is About the Business (Not Just Recruiting)]]> 1901 no EP 093 - The Employer Brand Manifesto https://traffic.libsyn.com/secure/talentcast/Ep-093---The-Employer-Brand-Manifesto.mp3 There's a reason employer brand people feel like a person without a country, not quite fitting into recruiting or marketing, but needing to influence both. In this episode, I try to plant a flag, defining the EB pro's value (to ourselves and our employers), and start to see how employer brand might just be the way we re-invent this whole recruiting thing from the ground up. Show Notes: The Employer Brand Manifesto The Cluetrain Manifesto Proactive Talent Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything! Talent Brand Alliance My latest article at Proactive Talent: Employer Brand Is About the Business (Not Just Recruiting) Mon, 22 Oct 2018 05:05:00 -0000 full 93 Evergreen Podcasts There's a reason employer brand people feel like a person without a country, not quite fitting into recruiting or marketing, but needing to influence both. In this episode, I try to plant a flag, defining the EB pro's value (to ourselves and our empl ... There's a reason employer brand people feel like a person without a country, not quite fitting into recruiting or marketing, but needing to influence both. In this episode, I try to plant a flag, defining the EB pro's value (to ourselves and our employers), and start to see how employer brand might just be the way we re-invent this whole recruiting thing from the ground up. Show Notes: The Employer Brand Manifesto The Cluetrain Manifesto Proactive Talent Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything! Talent Brand Alliance My latest article at Proactive Talent: Employer Brand Is About the Business (Not Just Recruiting) The Employer Brand Manifesto The Cluetrain Manifesto Proactive Talent Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything! Talent Brand Alliance My latest article at Proactive Talent: Employer Brand Is About the Business (Not Just Recruiting)]]> 2241 no EP 092 - Plumbers or Architects https://traffic.libsyn.com/secure/talentcast/092---Plumber-or-Architect.mp3 Managing an employer brand usually means feeling more like a plumber than an architect. But here's the twist: plumbers are more important and have a bigger impact than architects. Show notes: Proactive Talent Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything! Talent Brand Alliance My latest article at Proactive Talent: Employer Brand Is About the Business (Not Just Recruiting) Mon, 15 Oct 2018 05:05:03 -0000 full 92 Evergreen Podcasts Managing an employer brand usually means feeling more like a plumber than an architect. But here's the twist: plumbers are more important and have a bigger impact than architects. Show notes: Pro ... Managing an employer brand usually means feeling more like a plumber than an architect. But here's the twist: plumbers are more important and have a bigger impact than architects. Show notes: Proactive Talent Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything! Talent Brand Alliance My latest article at Proactive Talent: Employer Brand Is About the Business (Not Just Recruiting) Show notes: Proactive Talent Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything! Talent Brand Alliance My latest article at Proactive Talent: Employer Brand Is About the Business (Not Just Recruiting)]]> 1068 no EP 091 - Employer Brand for Employees https://traffic.libsyn.com/secure/talentcast/EP-091---Employer-Brand-For-Employees.mp3 99% of all employer brand conversations are about recruiters, candidates and hiring managers. Um... how did we forget employees!? Not only are they the backbone and living embodiment of the brand, they are directly impacted by it. James Ellis: http://jamesellis.us Ask me Anything! https://proactivetalent.com/advisory/ Show notes: http://wp.me/p806sS-c5 Mon, 08 Oct 2018 05:05:01 -0000 full 91 Evergreen Podcasts 99% of all employer brand conversations are about recruiters, candidates and hiring managers. Um... how did we forget employees!? Not only are they the backbone and living embodiment of the brand, they are directly impacted by it. James Ellis: http ... 99% of all employer brand conversations are about recruiters, candidates and hiring managers. Um... how did we forget employees!? Not only are they the backbone and living embodiment of the brand, they are directly impacted by it. James Ellis: http://jamesellis.us Ask me Anything! https://proactivetalent.com/advisory/ Show notes: http://wp.me/p806sS-c5 1229 no EP 090 - Cast Offs https://traffic.libsyn.com/secure/talentcast/EP-090---Cast-Offs.mp3 Every day, you are collecting resumes from hundreds or thousands of people thinking this is their dream job, even though most won't get so much as a phone call. If I ran a business where I annoyed and disappointed so many potential customers, I'd find that concerning. Mon, 01 Oct 2018 05:05:02 -0000 full 90 Evergreen Podcasts Every day, you are collecting resumes from hundreds or thousands of people thinking this is their dream job, even though most won't get so much as a phone call. If I ran a business where I annoyed and disappointed so many potential customers, I'd fin ... Every day, you are collecting resumes from hundreds or thousands of people thinking this is their dream job, even though most won't get so much as a phone call. If I ran a business where I annoyed and disappointed so many potential customers, I'd find that concerning. 1653 no EP 089 - When It's Worth Sharing https://traffic.libsyn.com/secure/talentcast/EP-089---When-It-s-Worth-Sharing.mp3 How often should you email or reach out to your talent pool? I don't know, how often do you call your best friend? Its such a crazy question, but we hear it more and more. In this episode, I try and flip over the apple-cart of content cadences and communication planning. Mon, 24 Sep 2018 05:05:01 -0000 full 89 Evergreen Podcasts How often should you email or reach out to your talent pool? I don't know, how often do you call your best friend? Its such a crazy question, but we hear it more and more. In this episode, I try and flip over the apple-cart of content cadences and co ... How often should you email or reach out to your talent pool? I don't know, how often do you call your best friend? Its such a crazy question, but we hear it more and more. In this episode, I try and flip over the apple-cart of content cadences and communication planning. 1893 no EP 088 - Uncertainty Kills https://traffic.libsyn.com/secure/talentcast/EP-088---Uncertainty-Kills.mp3 The root of most recruiting problems is that we forget that candidates are riddled with uncertainty. Want more people to apply? Want more people to accept your offers? Remove uncertainty throughout the entire process! Mon, 17 Sep 2018 05:05:01 -0000 full 88 Evergreen Podcasts The root of most recruiting problems is that we forget that candidates are riddled with uncertainty. Want more people to apply? Want more people to accept your offers? Remove uncertainty throughout the entire process! The root of most recruiting problems is that we forget that candidates are riddled with uncertainty. Want more people to apply? Want more people to accept your offers? Remove uncertainty throughout the entire process! 1754 no EP 087 - How To Measure Your Employer Brand https://traffic.libsyn.com/secure/talentcast/EP-087---How-To-Measure-Your-Employer-Brand.mp3 How do you measure something that only exists in other people's minds? And how do you set your metrics up so that your boss actually understands what you do and what your value is? Show Notes: http://wp.me/p806sS-bJ Mon, 10 Sep 2018 05:05:01 -0000 full 87 Evergreen Podcasts How do you measure something that only exists in other people's minds? And how do you set your metrics up so that your boss actually understands what you do and what your value is? Show Notes: http://wp.me/p806sS-bJ How do you measure something that only exists in other people's minds? And how do you set your metrics up so that your boss actually understands what you do and what your value is? Show Notes: http://wp.me/p806sS-bJ 1620 no EP 086 - Employer Brand As Infinite Game https://traffic.libsyn.com/secure/talentcast/EP-086---Employer-Brand-As-Infinite-Game.mp3 The hardest and most satisfying games to play are those without a clear way of keeping score, without start and stop times. You play to get better, not to win. This sure sounds like an employer brand to me. Mon, 03 Sep 2018 05:05:00 -0000 full 86 Evergreen Podcasts The hardest and most satisfying games to play are those without a clear way of keeping score, without start and stop times. You play to get better, not to win. This sure sounds like an employer brand to me. The hardest and most satisfying games to play are those without a clear way of keeping score, without start and stop times. You play to get better, not to win. This sure sounds like an employer brand to me. 2067 no EP085 - And the Kitchen Sink https://traffic.libsyn.com/secure/talentcast/EP-085---And-The-Kitchen-Sink.mp3 In this really long episode, I clear out my notes and cover more than a dozen employer brand topics before we head out for summer break. Everything from social recruiting, deep branding, the invisible employer brand, and recruitment marketing's race to the bottom, this episode is chock full of big ideas. - Is employee advocacy a social strategy or EB strategy? - The slow EB: a big launch invites criticism and rejection. A slow play allows people to feel like the EB has always been there - Assessment solutions are about hiring in bulk, in finding a hire based on specs rather than finding weirdos and artists. The assessment is a decision to optimize around what is today rather than building something that is more future-proof - Follow the leader: "what every career site needs" thinking will ensure no one knows the difference between you and other companies (a sure sign that you don't have confidence in your company/brand). Its driven by what's "supposed to work" without understanding your particular context. Its a way to play safe and not really think about your needs and situation. - Race to the bottom - What would happen if you asked every employee if they would choose to work here if they knew then what they know now? - Branding yields a premium, allowing you to "punch above your weight" in the hiring world. It allows you to contend for talent you might wouldn't have been able to before - A great EB directs the prospect to consider something more. To think about opportunities outside the obvious. It can direct the prospect to re-evaluate how they are evaluating companies. - The invisible employer brand. Does your eB need to be stated? Obvious? - How long does your EB live? - The smaller the company, the more important your EB is - Your job is to make people care first. The sales comes second - What happens when everyone is an exception? Too much of hr is about applying a solution to everyone as if everyone is the same. This isn’t about cultural fit. This is about embracing the mess instead of trying to kill your junk drawer - Who is your competition on Instagram/Twitter? Who are you taking followers from? Its a game of attention: getting it and holding it - Employer branding is "deep branding" - Talent is a moving target: How quickly do things change? The job description you got approved last month is already out of date by the time you hire. So imagine what things look like a year from now? Or three? So stop hiring for skill sets. Stop running the job description checklists. - Employee experience is a lie, except when it isn't. Why do people work? to get a paycheck? Ugh. If that's true, employee experience is crucial. It becomes the differentiator. If the purpose is to succeed, to grow, to make an impact (see: every study on millennial motivations), employee experience is worthless. What matters is your purpose, your why. Defining and communicating that becomes the experience. People are willing to give up perks and comfort for the possibility of success if they see a clear path to it. - Employees want to love their jobs. Why doesn't that happen? Show notes: http://wp.me/p806sS-ba Mon, 25 Jun 2018 05:05:01 -0000 full 85 Evergreen Podcasts In this really long episode, I clear out my notes and cover more than a dozen employer brand topics before we head out for summer break. Everything from social recruiting, deep branding, the invisible employer brand, and recruitment marketing's race ... In this really long episode, I clear out my notes and cover more than a dozen employer brand topics before we head out for summer break. Everything from social recruiting, deep branding, the invisible employer brand, and recruitment marketing's race to the bottom, this episode is chock full of big ideas. - Is employee advocacy a social strategy or EB strategy? - The slow EB: a big launch invites criticism and rejection. A slow play allows people to feel like the EB has always been there - Assessment solutions are about hiring in bulk, in finding a hire based on specs rather than finding weirdos and artists. The assessment is a decision to optimize around what is today rather than building something that is more future-proof - Follow the leader: "what every career site needs" thinking will ensure no one knows the difference between you and other companies (a sure sign that you don't have confidence in your company/brand). Its driven by what's "supposed to work" without understanding your particular context. Its a way to play safe and not really think about your needs and situation. - Race to the bottom - What would happen if you asked every employee if they would choose to work here if they knew then what they know now? - Branding yields a premium, allowing you to "punch above your weight" in the hiring world. It allows you to contend for talent you might wouldn't have been able to before - A great EB directs the prospect to consider something more. To think about opportunities outside the obvious. It can direct the prospect to re-evaluate how they are evaluating companies. - The invisible employer brand. Does your eB need to be stated? Obvious? - How long does your EB live? - The smaller the company, the more important your EB is - Your job is to make people care first. The sales comes second - What happens when everyone is an exception? Too much of hr is about applying a solution to everyone as if everyone is the same. This isn’t about cultural fit. This is about embracing the mess instead of trying to kill your junk drawer - Who is your competition on Instagram/Twitter? Who are you taking followers from? Its a game of attention: getting it and holding it - Employer branding is "deep branding" - Talent is a moving target: How quickly do things change? The job description you got approved last month is already out of date by the time you hire. So imagine what things look like a year from now? Or three? So stop hiring for skill sets. Stop running the job description checklists. - Employee experience is a lie, except when it isn't. Why do people work? to get a paycheck? Ugh. If that's true, employee experience is crucial. It becomes the differentiator. If the purpose is to succeed, to grow, to make an impact (see: every study on millennial motivations), employee experience is worthless. What matters is your purpose, your why. Defining and communicating that becomes the experience. People are willing to give up perks and comfort for the possibility of success if they see a clear path to it. - Employees want to love their jobs. Why doesn't that happen? Show notes: http://wp.me/p806sS-ba 2730 no EP 084 - Being Different Is The Whole Point of Employer Brand https://traffic.libsyn.com/secure/talentcast/EP-084---Being-Different-Is-The-Whole-Point.mp3 Everything about our industry is geared towards the middle: don't do anything too different or clever with your job descriptions because you'll alienate someone, maximize audience and reach (even if you'll never hire that person), focus on the widest possible net, etc. Which is why you you can't compete. Turns out that a strong employer brand is a function of being different. And your goal in managing that brand is about cultivating that difference in the face of a million factors driving you to the middle. Show notes: http://wp.me/p806sS-b2 Mon, 18 Jun 2018 05:05:03 -0000 full 84 Evergreen Podcasts Everything about our industry is geared towards the middle: don't do anything too different or clever with your job descriptions because you'll alienate someone, maximize audience and reach (even if you'll never hire that person), focus on the widest ... Everything about our industry is geared towards the middle: don't do anything too different or clever with your job descriptions because you'll alienate someone, maximize audience and reach (even if you'll never hire that person), focus on the widest possible net, etc. Which is why you you can't compete. Turns out that a strong employer brand is a function of being different. And your goal in managing that brand is about cultivating that difference in the face of a million factors driving you to the middle. Show notes: http://wp.me/p806sS-b2 1933 no EP 083 - Closing Candidates with Employer Brand https://traffic.libsyn.com/secure/talentcast/EP-083---Closing-Candidates-with-Employer-Brand.mp3 Your employer brand isn't just about attracting people at the top of the funnel, or getting them to accept your InMail request. It permeates every level of the talent funnel. So if you don't know how to engage with your employer brand properly, it doesn't matter how hot your brand is, you will be wondering why so many people are rejecting your offers. Show notes: http://wp.me/p806sS-aQ Mon, 11 Jun 2018 05:05:04 -0000 full 83 Evergreen Podcasts Your employer brand isn't just about attracting people at the top of the funnel, or getting them to accept your InMail request. It permeates every level of the talent funnel. So if you don't know how to engage with your employer brand properly, it do ... Your employer brand isn't just about attracting people at the top of the funnel, or getting them to accept your InMail request. It permeates every level of the talent funnel. So if you don't know how to engage with your employer brand properly, it doesn't matter how hot your brand is, you will be wondering why so many people are rejecting your offers. Show notes: http://wp.me/p806sS-aQ 1442 no EP 082 - The Only Recruiting Metric That Matters https://traffic.libsyn.com/secure/talentcast/EP-082---One-Metric-to-Rule-Them-All.mp3 We are awash in recruiting metrics being spewed out from out ATS, our media tools, our social tools, our magic metrics tools, etc. But that are almost all worthless. There is only one single metric that you need to care about because its the only metric the business cares about. If you understand it, there's nothing you can't do. But without it, you'll be forever on the outside looking in. Show notes: http://wp.me/p806sS-aL Mon, 04 Jun 2018 05:05:01 -0000 full 82 Evergreen Podcasts We are awash in recruiting metrics being spewed out from out ATS, our media tools, our social tools, our magic metrics tools, etc. But that are almost all worthless. There is only one single metric that you need to care about because its the only met ... We are awash in recruiting metrics being spewed out from out ATS, our media tools, our social tools, our magic metrics tools, etc. But that are almost all worthless. There is only one single metric that you need to care about because its the only metric the business cares about. If you understand it, there's nothing you can't do. But without it, you'll be forever on the outside looking in. Show notes: http://wp.me/p806sS-aL 1883 no EP 081 - The End of Applications https://traffic.libsyn.com/secure/talentcast/EP-081---The-End-of-Applications.mp3 Everything in your recruiting ecosystem (tech stack, processes, people... EVERYTHING) is predicated on getting the application: the thing EVERY CANDIDATE HATES. Sorry... I got wound up. Anyway, its time to kill the very idea of the application since you don't really even need it. Show notes: http://wp.me/p806sS-aG Mon, 28 May 2018 05:05:04 -0000 full 81 Evergreen Podcasts Everything in your recruiting ecosystem (tech stack, processes, people... EVERYTHING) is predicated on getting the application: the thing EVERY CANDIDATE HATES. Sorry... I got wound up. Anyway, its time to kill the very idea of the application since ... Everything in your recruiting ecosystem (tech stack, processes, people... EVERYTHING) is predicated on getting the application: the thing EVERY CANDIDATE HATES. Sorry... I got wound up. Anyway, its time to kill the very idea of the application since you don't really even need it. Show notes: http://wp.me/p806sS-aG 1438 no EP 080 - Better Job Postings https://traffic.libsyn.com/secure/talentcast/EP-080---Better-Job-Postings.mp3 Just because everyone knows job postings suck doesn't mean that's an excuse to keep sucking. A good or great job posting can radically change the type of people applying for jobs. But what should you change? Don't worry: we break it down for you. Show notes: http://wp.me/p806sS-aA Mon, 21 May 2018 05:05:02 -0000 full 80 Evergreen Podcasts Just because everyone knows job postings suck doesn't mean that's an excuse to keep sucking. A good or great job posting can radically change the type of people applying for jobs. But what should you change? Don't worry: we break it down for you. Sh ... Just because everyone knows job postings suck doesn't mean that's an excuse to keep sucking. A good or great job posting can radically change the type of people applying for jobs. But what should you change? Don't worry: we break it down for you. Show notes: http://wp.me/p806sS-aA 2460 no EP 079 - Boxing or Dancing? https://traffic.libsyn.com/secure/talentcast/EP-079---Boxing-or-Dancing.mp3 Why are we still taking an adversarial approach to recruiting in a world where the talent has all the power? Why are we boxing when we should be dancing? Show notes: http://wp.me/p806sS-at Mon, 14 May 2018 05:05:02 -0000 full 79 Evergreen Podcasts Why are we still taking an adversarial approach to recruiting in a world where the talent has all the power? Why are we boxing when we should be dancing? Show notes: http://wp.me/p806sS-at Why are we still taking an adversarial approach to recruiting in a world where the talent has all the power? Why are we boxing when we should be dancing? Show notes: http://wp.me/p806sS-at 1837 no EP 078 - The Best Network Wins https://traffic.libsyn.com/secure/talentcast/EP-078---The-Best-Network-Wins.mp3 The most important difference between a 20th century recruiting organization and becoming a 21st century recruiting org? Your level of commitment to building and cultivating your network. Show Notes: http://wp.me/p806sS-al Mon, 07 May 2018 05:05:04 -0000 full 78 Evergreen Podcasts The most important difference between a 20th century recruiting organization and becoming a 21st century recruiting org? Your level of commitment to building and cultivating your network. Show Notes: http://wp.me/p806sS-al The most important difference between a 20th century recruiting organization and becoming a 21st century recruiting org? Your level of commitment to building and cultivating your network. Show Notes: http://wp.me/p806sS-al 1642 no EP 077 - Where Your Employer Brand Lives https://traffic.libsyn.com/secure/talentcast/EP-077---Where-Your-Employer-Brand-Lives.mp3 Working on your employer brand? Where? How? Unless you have a map of all the ways someone learns about your employer brand, you're just messing around. So here's the map. Show notes: http://wp.me/p806sS-ah Mon, 30 Apr 2018 05:05:03 -0000 full 77 Evergreen Podcasts Working on your employer brand? Where? How? Unless you have a map of all the ways someone learns about your employer brand, you're just messing around. So here's the map. Show notes: http://wp.me/p806sS-ah Working on your employer brand? Where? How? Unless you have a map of all the ways someone learns about your employer brand, you're just messing around. So here's the map. Show notes: http://wp.me/p806sS-ah 1825 no EP 076 - Storytelling for Recruiting https://traffic.libsyn.com/secure/talentcast/EP-076---Storytelling-for-Recruiting.mp3 If everyone *knows* that storytelling is an effective means to get your recruiting message to stick, why do so many companies get it wrong? Because they think storytelling happens in a video or an article or a profile. Wrong! Show notes: http://wp.me/p806sS-a9 Mon, 23 Apr 2018 05:05:00 -0000 full 76 Evergreen Podcasts If everyone *knows* that storytelling is an effective means to get your recruiting message to stick, why do so many companies get it wrong? Because they think storytelling happens in a video or an article or a profile. Wrong! Show notes: http://wp. ... If everyone *knows* that storytelling is an effective means to get your recruiting message to stick, why do so many companies get it wrong? Because they think storytelling happens in a video or an article or a profile. Wrong! Show notes: http://wp.me/p806sS-a9 1635 no EP 075 - Serious Thoughts About Employer Brand https://traffic.libsyn.com/secure/talentcast/EP-075---Serious-Thoughts-About-Employer-Brand.mp3 After some great conversations at ERE last week, I realized I was working under some assumptions that are rarely discussed. So here are the things employer brand people think about when they don't realize they are thinking about employer brand. Show Notes: http://wp.me/p806sS-a3 Mon, 16 Apr 2018 05:05:02 -0000 full 75 Evergreen Podcasts After some great conversations at ERE last week, I realized I was working under some assumptions that are rarely discussed. So here are the things employer brand people think about when they don't realize they are thinking about employer brand. Show ... After some great conversations at ERE last week, I realized I was working under some assumptions that are rarely discussed. So here are the things employer brand people think about when they don't realize they are thinking about employer brand. Show Notes: http://wp.me/p806sS-a3 1758 no EP 074 - The End Of The ATS (ERE Wrap-up) https://traffic.libsyn.com/secure/talentcast/EP-074---The-End-Of-The-ATS---ERE-Wrap-up.mp3 After two days in San Diego for the ERE Recruiting Conference #ERERC, I was left with a single clear trend: Your ATS will become less and less visible to the candidate as we build completely new entrances into the application process. What does that mean? You'll have to listen to find out! Show notes: http://wp.me/p806sS-9W Mon, 09 Apr 2018 05:05:03 -0000 full 74 Evergreen Podcasts After two days in San Diego for the ERE Recruiting Conference #ERERC, I was left with a single clear trend: Your ATS will become less and less visible to the candidate as we build completely new entrances into the application process. What does that ... After two days in San Diego for the ERE Recruiting Conference #ERERC, I was left with a single clear trend: Your ATS will become less and less visible to the candidate as we build completely new entrances into the application process. What does that mean? You'll have to listen to find out! Show notes: http://wp.me/p806sS-9W 1579 no EP 073 - How To Manage Your Employer Brand https://traffic.libsyn.com/secure/talentcast/EP-073---How-To-Manage-Your-Employer-Brand.mp3 Everyone would love to sell you a better way to manage your employer brand, but we don't usually talk about what "managing an employer brand" really means. In this episode, we try to get specific on a very vague and fluid idea. Show notes: http://wp.me/p806sS-9R Mon, 02 Apr 2018 05:05:04 -0000 full 73 Evergreen Podcasts Everyone would love to sell you a better way to manage your employer brand, but we don't usually talk about what "managing an employer brand" really means. In this episode, we try to get specific on a very vague and fluid idea. Show notes: http://wp ... Everyone would love to sell you a better way to manage your employer brand, but we don't usually talk about what "managing an employer brand" really means. In this episode, we try to get specific on a very vague and fluid idea. Show notes: http://wp.me/p806sS-9R 1815 no EP 072 - When We're Not https://traffic.libsyn.com/secure/talentcast/EP-072---When-We-re-Not.mp3 One of the most common questions about creating and implementing an employer brand completely misses the point. When someone asks how to make their employer brand fun/diverse/inclusive/collaborative/employee-focused, there's an unstated part of the question. How do you make an employer brand diverse (or whatever) when the company it is representing is NOT. Show notes: http://wp.me/p806sS-9K Mon, 26 Mar 2018 05:05:02 -0000 full 72 Evergreen Podcasts One of the most common questions about creating and implementing an employer brand completely misses the point. When someone asks how to make their employer brand fun/diverse/inclusive/collaborative/employee-focused, there's an unstated part of the q ... One of the most common questions about creating and implementing an employer brand completely misses the point. When someone asks how to make their employer brand fun/diverse/inclusive/collaborative/employee-focused, there's an unstated part of the question. How do you make an employer brand diverse (or whatever) when the company it is representing is NOT. Show notes: http://wp.me/p806sS-9K 1513 no EP 071 - The Unsexy Employer Brand https://traffic.libsyn.com/secure/talentcast/EP-071---The-Unsexy-Employer-Brand.mp3 We're always talking about who or what is the sexy employer brand of the moment, or how to make your employer brand sexy. But chances are, your brand is deeply unsexy. That's okay. There are ways for your employer brand to succeed without trying to be something you're not. Mon, 19 Mar 2018 05:05:02 -0000 full 71 Evergreen Podcasts We're always talking about who or what is the sexy employer brand of the moment, or how to make your employer brand sexy. But chances are, your brand is deeply unsexy. That's okay. There are ways for your employer brand to succeed without trying to b ... We're always talking about who or what is the sexy employer brand of the moment, or how to make your employer brand sexy. But chances are, your brand is deeply unsexy. That's okay. There are ways for your employer brand to succeed without trying to be something you're not. 1928 no Ep 070 - Stop Selling Jobs https://traffic.libsyn.com/secure/talentcast/Ep-070---Stop-Selling-Jobs.mp3 Recruiters can be so focused on getting any kind of positive feedback (the "yes") that they don't realize that they are being lied to. The goal of recruiting isn't to get people to say yes, but to get them to want to say yes. Stop selling! Mon, 12 Mar 2018 05:05:04 -0000 full 70 Evergreen Podcasts Recruiters can be so focused on getting any kind of positive feedback (the "yes") that they don't realize that they are being lied to. The goal of recruiting isn't to get people to say yes, but to get them to want to say yes. Stop selling! Recruiters can be so focused on getting any kind of positive feedback (the "yes") that they don't realize that they are being lied to. The goal of recruiting isn't to get people to say yes, but to get them to want to say yes. Stop selling! 1185 no Ep 069 - The Future of Hiring Is Female https://traffic.libsyn.com/secure/talentcast/Ep-069---The-Future-of-Hiring-Is-Female.mp3 Look, this isn't about diversity. This isn't about "doing good." This is about straight up business and destroying the competition. How? By building a women-first recruiting and hiring model. Mon, 05 Mar 2018 06:05:01 -0000 full 69 Evergreen Podcasts Look, this isn't about diversity. This isn't about "doing good." This is about straight up business and destroying the competition. How? By building a women-first recruiting and hiring model. Look, this isn't about diversity. This isn't about "doing good." This is about straight up business and destroying the competition. How? By building a women-first recruiting and hiring model. 1420 no Ep 068 - Your Recruiting Funnel Is Lying To You https://traffic.libsyn.com/secure/talentcast/Ep-068---Your-Recruiting-Funnel-Is-Lying-To-You.mp3 A helpful way of seeing recruiting issues and evaluating solutions for years, the recruiting funnel is completely broken. It forces your thinking into a transactional mode, which is not going to lead you to talent greatness. In this episode, published in conjunction with ERE Media, you'll discover how your recruiting funnel has been lying to you and how seeing your Talent Funnel is a far better option. Show notes: http://wp.me/p806sS-98 Mon, 26 Feb 2018 06:05:00 -0000 full 68 Evergreen Podcasts A helpful way of seeing recruiting issues and evaluating solutions for years, the recruiting funnel is completely broken. It forces your thinking into a transactional mode, which is not going to lead you to talent greatness. In this episode, publishe ... A helpful way of seeing recruiting issues and evaluating solutions for years, the recruiting funnel is completely broken. It forces your thinking into a transactional mode, which is not going to lead you to talent greatness. In this episode, published in conjunction with ERE Media, you'll discover how your recruiting funnel has been lying to you and how seeing your Talent Funnel is a far better option. Show notes: http://wp.me/p806sS-98 2022 no Ep 067 - The Professional Candidate https://traffic.libsyn.com/secure/talentcast/Ep-067---The-Professional-Candidate.mp3 Stop and think of everything you ask from a candidate in return for a chance at a job. Now think of how desperate you are for talent and ask yourself: if you were a true professional, would you EVER give up so much without getting anything in return? Of course you wouldn't!!! Show notes: http://wp.me/p806sS-94 Mon, 19 Feb 2018 06:05:04 -0000 full 67 Evergreen Podcasts Stop and think of everything you ask from a candidate in return for a chance at a job. Now think of how desperate you are for talent and ask yourself: if you were a true professional, would you EVER give up so much without getting anything in return? ... Stop and think of everything you ask from a candidate in return for a chance at a job. Now think of how desperate you are for talent and ask yourself: if you were a true professional, would you EVER give up so much without getting anything in return? Of course you wouldn't!!! Show notes: http://wp.me/p806sS-94 1273 no Ep 066 - Sell The Future https://traffic.libsyn.com/secure/talentcast/Ep-066---Sell-the-Future.mp3 My mantra for 2018 is simple, but that didn't stop one of my friends from arguing with me about it. Anyway, if you're serious about better recruiting, start with this mindset. Mon, 12 Feb 2018 06:05:02 -0000 full 66 Evergreen Podcasts My mantra for 2018 is simple, but that didn't stop one of my friends from arguing with me about it. Anyway, if you're serious about better recruiting, start with this mindset. My mantra for 2018 is simple, but that didn't stop one of my friends from arguing with me about it. Anyway, if you're serious about better recruiting, start with this mindset. 1230 no Ep 065 - Not for Attribution https://traffic.libsyn.com/secure/talentcast/Ep-065---Not-for-Attribution.mp3 All those lovely reports you get after your ad spend happens sure make it seem like "stuff happened." But unless you understand attribution and connect it your the intent of your ad spend, they mean nothing. Don't let that happen to you! Show notes: http://wp.me/p806sS-8V Mon, 05 Feb 2018 06:05:00 -0000 full 65 Evergreen Podcasts All those lovely reports you get after your ad spend happens sure make it seem like "stuff happened." But unless you understand attribution and connect it your the intent of your ad spend, they mean nothing. Don't let that happen to you! Show notes: ... All those lovely reports you get after your ad spend happens sure make it seem like "stuff happened." But unless you understand attribution and connect it your the intent of your ad spend, they mean nothing. Don't let that happen to you! Show notes: http://wp.me/p806sS-8V 1670 no Ep 064 - The Secret to Amazing Entry Level Talent https://traffic.libsyn.com/secure/talentcast/Ep-064---The-Secret-to-Entry-Level-Talent.mp3 Expecting kids straight out of college to know what jobs they can do or should do is insane. But that's what's happening, leading to a glut of unqualified applicants spamming our ATS's and trouble identifying great candidates. But that's something we can fix. Mon, 29 Jan 2018 06:05:00 -0000 full 64 Evergreen Podcasts Expecting kids straight out of college to know what jobs they can do or should do is insane. But that's what's happening, leading to a glut of unqualified applicants spamming our ATS's and trouble identifying great candidates. But that's something we ... Expecting kids straight out of college to know what jobs they can do or should do is insane. But that's what's happening, leading to a glut of unqualified applicants spamming our ATS's and trouble identifying great candidates. But that's something we can fix. 1527 no Ep 063 - Epic Job Descriptions https://traffic.libsyn.com/secure/talentcast/Ep-063---Epic-Job-Descriptions.mp3 If job descriptions are the heart of the entire recruiting and hiring process, why are they so bad? In this episode, we start with the "why" and figure out how to use some cool tech to make job descriptions suck less. Then we reach for the stars and find ways to make them actually work Show notes: http://wp.me/p806sS-8F Mon, 22 Jan 2018 06:05:04 -0000 full 63 Evergreen Podcasts If job descriptions are the heart of the entire recruiting and hiring process, why are they so bad? In this episode, we start with the "why" and figure out how to use some cool tech to make job descriptions suck less. Then we reach for the stars and ... If job descriptions are the heart of the entire recruiting and hiring process, why are they so bad? In this episode, we start with the "why" and figure out how to use some cool tech to make job descriptions suck less. Then we reach for the stars and find ways to make them actually work Show notes: http://wp.me/p806sS-8F 2275 no Ep 062 - Technology Is Not Strategy https://traffic.libsyn.com/secure/talentcast/Ep-062---Technology-Is-Not-Strategy.mp3 I know how much fun it is t pick new toys and tools to help you fix your talent issues. But too many companies start with the tech rather than a strategy and burn through piles of cash. Don't do that. Show Notes: http://wp.me/p806sS-7a Mon, 15 Jan 2018 06:05:02 -0000 full 62 Evergreen Podcasts I know how much fun it is t pick new toys and tools to help you fix your talent issues. But too many companies start with the tech rather than a strategy and burn through piles of cash. Don't do that. Show Notes: http://wp.me/p806sS-7a I know how much fun it is t pick new toys and tools to help you fix your talent issues. But too many companies start with the tech rather than a strategy and burn through piles of cash. Don't do that. Show Notes: http://wp.me/p806sS-7a 1736 no Ep 061 - Measuring your Employer Brand https://traffic.libsyn.com/secure/talentcast/Ep-061---Measuring-Your-Employer-Brand.mp3 If your going to invest in your employer brand, the first thing your boss is going to ask is how you'll measure it. In this episode, we look at ways to measure and evaluate your employer brand without having to invest in anything extra. Show notes: http://wp.me/p806sS-70 Mon, 08 Jan 2018 06:05:04 -0000 full 61 Evergreen Podcasts If your going to invest in your employer brand, the first thing your boss is going to ask is how you'll measure it. In this episode, we look at ways to measure and evaluate your employer brand without having to invest in anything extra. Show notes: ... If your going to invest in your employer brand, the first thing your boss is going to ask is how you'll measure it. In this episode, we look at ways to measure and evaluate your employer brand without having to invest in anything extra. Show notes: http://wp.me/p806sS-70 2489 no Ep 060 - A World Without ATSs https://traffic.libsyn.com/secure/talentcast/Ep-060---A-World-Without-ATSs.mp3 Do you love your ATS? Do your candidates? Of course not. But until now, they have been a necessary evil. No longer! The world is shifting to one in which a candidate should never even see the ATS, so how will you compete for talent then. It isn't science fiction or the latest HBO series: a world without ATSs is here. Show notes: http://wp.me/p806sS-6R Mon, 01 Jan 2018 06:05:01 -0000 full 60 Evergreen Podcasts Do you love your ATS? Do your candidates? Of course not. But until now, they have been a necessary evil. No longer! The world is shifting to one in which a candidate should never even see the ATS, so how will you compete for talent then. It isn't sci ... Do you love your ATS? Do your candidates? Of course not. But until now, they have been a necessary evil. No longer! The world is shifting to one in which a candidate should never even see the ATS, so how will you compete for talent then. It isn't science fiction or the latest HBO series: a world without ATSs is here. Show notes: http://wp.me/p806sS-6R 2508 no Ep 059 - Clarity Is Currency https://traffic.libsyn.com/secure/talentcast/Ep-059---Clarity-Is-Currency.mp3 The best way to hire talent isn't to make videos or ebooks or super-funny job postings. It isn't about social media or LinkedIn or Glassdoor. The most important element is being clear and destroying uncertainty. Show notes: http://wp.me/p806sS-6L Mon, 25 Dec 2017 06:05:00 -0000 full 59 Evergreen Podcasts The best way to hire talent isn't to make videos or ebooks or super-funny job postings. It isn't about social media or LinkedIn or Glassdoor. The most important element is being clear and destroying uncertainty. Show notes: http://wp.me/p806sS-6L The best way to hire talent isn't to make videos or ebooks or super-funny job postings. It isn't about social media or LinkedIn or Glassdoor. The most important element is being clear and destroying uncertainty. Show notes: http://wp.me/p806sS-6L 1222 no Ep 058 - Small is the new big in employer brand https://traffic.libsyn.com/secure/talentcast/Ep-058---Small-is-the-New-Big.mp3 You might be inclined to set some big goals and launch some big projects to impact your employer brand, but a smarter strategy might be to think small. Show notes: http://wp.me/p806sS-6B Mon, 18 Dec 2017 06:05:04 -0000 full 58 Evergreen Podcasts You might be inclined to set some big goals and launch some big projects to impact your employer brand, but a smarter strategy might be to think small. Show notes: http://wp.me/p806sS-6B You might be inclined to set some big goals and launch some big projects to impact your employer brand, but a smarter strategy might be to think small. Show notes: http://wp.me/p806sS-6B 1426 no Ep 057 - A Festivus Miracle for Recruiting and Employer Brand https://traffic.libsyn.com/secure/talentcast/Ep-057---A-Festivus-Miracle-for-Recruiting-and-Employer-Brand.mp3 As we wind down the year, let us celebrate that most amazing of holidays: Festivus! In this episode, we skip the feats of strength and gather around the aluminum pole to air our grievances. I'm guessing you will hear things you are annoyed by, too. And I also list a whole load of things I love, just to balance things out. Complete show notes: http://wp.me/p806sS-6q Mon, 11 Dec 2017 06:05:03 -0000 full 57 Evergreen Podcasts As we wind down the year, let us celebrate that most amazing of holidays: Festivus! In this episode, we skip the feats of strength and gather around the aluminum pole to air our grievances. I'm guessing you will hear things you are annoyed by, too. A ... As we wind down the year, let us celebrate that most amazing of holidays: Festivus! In this episode, we skip the feats of strength and gather around the aluminum pole to air our grievances. I'm guessing you will hear things you are annoyed by, too. And I also list a whole load of things I love, just to balance things out. Complete show notes: http://wp.me/p806sS-6q 2381 no Ep 056 - Getting a Seat at the Table https://traffic.libsyn.com/secure/talentcast/Ep-056---Getting-A-Seat-At-the-Table.mp3 What's the one thing you want professionally more than anything else? Is it to get a seat at the decision-making table? It's not impossible... Show notes: http://wp.me/p806sS-6g Mon, 04 Dec 2017 18:05:01 -0000 full 56 Evergreen Podcasts What's the one thing you want professionally more than anything else? Is it to get a seat at the decision-making table? It's not impossible... Show notes: http://wp.me/p806sS-6g What's the one thing you want professionally more than anything else? Is it to get a seat at the decision-making table? It's not impossible... Show notes: http://wp.me/p806sS-6g 1576 no Ep 055 - Build Your Own Recruiting Content Strategy https://traffic.libsyn.com/secure/talentcast/055---Build-Your-Own-Recruiting-Content-Strategy.mp3 It's true: content is probably the most effective way to activate your employer brand. But do you know how to build a proper content strategy? I'm not talking about deciding how many tweets you need a day, but a true strategy. Don't spend huge chunks of cash to have an agency tell you what your content strategy should be, because in this episode we get serious about helping you build your own. Show notes: http://wp.me/p806sS-6b Mon, 27 Nov 2017 06:05:01 -0000 full 55 Evergreen Podcasts It's true: content is probably the most effective way to activate your employer brand. But do you know how to build a proper content strategy? I'm not talking about deciding how many tweets you need a day, but a true strategy. Don't spend huge chunks ... It's true: content is probably the most effective way to activate your employer brand. But do you know how to build a proper content strategy? I'm not talking about deciding how many tweets you need a day, but a true strategy. Don't spend huge chunks of cash to have an agency tell you what your content strategy should be, because in this episode we get serious about helping you build your own. Show notes: http://wp.me/p806sS-6b 2281 no Ep 054 - The Myth of Talent Quality https://traffic.libsyn.com/secure/talentcast/Ep-054---The-Myth-of-Quality.mp3 You want to hire the best, I know that. But the concept of "quality" is both impossible to measure and impossible to define. So that leaves us with a simple question: what exactly is talent quality? Show notes: http://wp.me/p806sS-64 Mon, 20 Nov 2017 06:05:04 -0000 full 54 Evergreen Podcasts You want to hire the best, I know that. But the concept of "quality" is both impossible to measure and impossible to define. So that leaves us with a simple question: what exactly is talent quality? Show notes: http://wp.me/p806sS-64 You want to hire the best, I know that. But the concept of "quality" is both impossible to measure and impossible to define. So that leaves us with a simple question: what exactly is talent quality? Show notes: http://wp.me/p806sS-64 2183 no Ep 053 - Employer Brand for Pennies a Day https://traffic.libsyn.com/secure/talentcast/Ep-053---Employer-Brand-for-Pennies-a-Day.mp3 If someone asked you to invest in your employer brand, it always seems to come with a steep price tag. But it doesn't have to be that way. Most companies can get a huge lift with very little budget. Don't believe me? Listen in! Show notes: http://wp.me/p806sS-5X Mon, 13 Nov 2017 06:05:00 -0000 full 53 Evergreen Podcasts If someone asked you to invest in your employer brand, it always seems to come with a steep price tag. But it doesn't have to be that way. Most companies can get a huge lift with very little budget. Don't believe me? Listen in! Show notes: http://wp ... If someone asked you to invest in your employer brand, it always seems to come with a steep price tag. But it doesn't have to be that way. Most companies can get a huge lift with very little budget. Don't believe me? Listen in! Show notes: http://wp.me/p806sS-5X 2378 no EP 052 - Rethinking Your Budgets https://traffic.libsyn.com/secure/talentcast/Ep-052---Rethinking-Your-Budgets.mp3 Setting up your 2018 budgets? Chances are, you're trying to figure out how to the stuff as last year with a budget plus or minus three percent of 2017. That's a trap. Mon, 06 Nov 2017 06:05:04 -0000 full 52 Evergreen Podcasts Setting up your 2018 budgets? Chances are, you're trying to figure out how to the stuff as last year with a budget plus or minus three percent of 2017. That's a trap. Setting up your 2018 budgets? Chances are, you're trying to figure out how to the stuff as last year with a budget plus or minus three percent of 2017. That's a trap. 2243 no Ep 051 - What Glassdoor Gets Wrong https://traffic.libsyn.com/secure/talentcast/Ep-051---What-Glassdoor-Gets-Wrong.mp3 According to Glassdoor, your rating says you are a good or bad company to work for, but they've got it wrong. And understanding the cause of that misunderstanding is what can allow you to win the talent game, even if you aren't a "top" employer. Full show notes: http://wp.me/p806sS-5J Mon, 30 Oct 2017 05:05:02 -0000 full 51 Evergreen Podcasts According to Glassdoor, your rating says you are a good or bad company to work for, but they've got it wrong. And understanding the cause of that misunderstanding is what can allow you to win the talent game, even if you aren't a "top" employer. Ful ... According to Glassdoor, your rating says you are a good or bad company to work for, but they've got it wrong. And understanding the cause of that misunderstanding is what can allow you to win the talent game, even if you aren't a "top" employer. Full show notes: http://wp.me/p806sS-5J 1948 no Ep 050 - The End of Entry-Level Work https://traffic.libsyn.com/secure/talentcast/Ep-050---The-End-of-Entry-Level-Work.mp3 AI, bots and software can't take all our jobs, just the entry-level ones. It's like saying "we don't need seeds because we've got all this food!" Where will new talent come from when we can't hire entry-level people and make them great? The answer might surprise you. Show notes: http://wp.me/p806sS-5E Mon, 23 Oct 2017 05:05:00 -0000 full 50 Evergreen Podcasts AI, bots and software can't take all our jobs, just the entry-level ones. It's like saying "we don't need seeds because we've got all this food!" Where will new talent come from when we can't hire entry-level people and make them great? The answer mi ... AI, bots and software can't take all our jobs, just the entry-level ones. It's like saying "we don't need seeds because we've got all this food!" Where will new talent come from when we can't hire entry-level people and make them great? The answer might surprise you. Show notes: http://wp.me/p806sS-5E 2133 no Ep 049 - Can Employer Brand Go Too Far? https://traffic.libsyn.com/secure/talentcast/Ep-049---Can-Employer-Brands-Go-Too-Far-.mp3 A successful employer brand needs to have a strong point of view, but can you take it too far? We find an example where that's true, explain where it created problems and suggest some fixes. Show notes: http://wp.me/p806sS-5y Mon, 16 Oct 2017 05:05:03 -0000 full 49 Evergreen Podcasts A successful employer brand needs to have a strong point of view, but can you take it too far? We find an example where that's true, explain where it created problems and suggest some fixes. Show notes: http://wp.me/p806sS-5y A successful employer brand needs to have a strong point of view, but can you take it too far? We find an example where that's true, explain where it created problems and suggest some fixes. Show notes: http://wp.me/p806sS-5y 2218 no Ep 048 - Measuring What Matters https://traffic.libsyn.com/secure/talentcast/Ep-048---Measuring-What-Matters.mp3 Are you measuring what matters or just what's easy to measure? Too many people are measuring things that have zero impact on their hiring (Likes! Bounce Rate! Traffic!). In this episode we break down the things that get reported on that have nothing to do with effective hiring and suggest metrics that really do. Show notes found at http://thetalentcast.com Mon, 09 Oct 2017 05:05:02 -0000 full 48 Evergreen Podcasts Are you measuring what matters or just what's easy to measure? Too many people are measuring things that have zero impact on their hiring (Likes! Bounce Rate! Traffic!). In this episode we break down the things that get reported on that have nothing ... Are you measuring what matters or just what's easy to measure? Too many people are measuring things that have zero impact on their hiring (Likes! Bounce Rate! Traffic!). In this episode we break down the things that get reported on that have nothing to do with effective hiring and suggest metrics that really do. Show notes found at http://thetalentcast.com 2194 no Ep 047 - Your Employer Brand Already Exists https://traffic.libsyn.com/secure/talentcast/Ep-047---Your-Employer-Brand-Already-Exists.mp3 You don't have to create or invest (or invest in) your employer brand, because it already exists. This may be good, or (more likely) it may be bad. And join the Employer Brand webinar series this fall: http://bit.ly/employerbrandwebinar Mon, 02 Oct 2017 05:05:02 -0000 full 47 Evergreen Podcasts You don't have to create or invest (or invest in) your employer brand, because it already exists. This may be good, or (more likely) it may be bad. And join the Employer Brand webinar series this fall: http://bit.ly/employerbrandwebinar You don't have to create or invest (or invest in) your employer brand, because it already exists. This may be good, or (more likely) it may be bad. And join the Employer Brand webinar series this fall: http://bit.ly/employerbrandwebinar 2006 no Episode 046 - Hell Yeah or Hell No https://traffic.libsyn.com/secure/talentcast/Ep-046---Hell-Yeah-or-Hell-No.mp3 You want a candidate you say "hell, yeah!" about. And you want that candidate to say "hell, yeah!" about you. That's the goal of recruiting. So why are we talking to so many people indifferent to the job and the employer brand? Mon, 25 Sep 2017 05:15:02 -0000 full 46 Evergreen Podcasts You want a candidate you say "hell, yeah!" about. And you want that candidate to say "hell, yeah!" about you. That's the goal of recruiting. So why are we talking to so many people indifferent to the job and the employer brand? You want a candidate you say "hell, yeah!" about. And you want that candidate to say "hell, yeah!" about you. That's the goal of recruiting. So why are we talking to so many people indifferent to the job and the employer brand? 1816 no Episode 045 - The Big Leap https://traffic.libsyn.com/secure/talentcast/Ep-045---The-Big-Leap.mp3 Recruiting has become a game of optimization, swapping one tool or tactic for another to see a 5% increase in something. But we're about as optimized as we're going to get. And if we want to truly have a seat at the business strategy table, we need to forgo optimization and embrace a big (scary) leap forward. Mon, 18 Sep 2017 05:15:00 -0000 full 45 Evergreen Podcasts Recruiting has become a game of optimization, swapping one tool or tactic for another to see a 5% increase in something. But we're about as optimized as we're going to get. And if we want to truly have a seat at the business strategy table, we need t ... Recruiting has become a game of optimization, swapping one tool or tactic for another to see a 5% increase in something. But we're about as optimized as we're going to get. And if we want to truly have a seat at the business strategy table, we need to forgo optimization and embrace a big (scary) leap forward. 2476 no Ep 044 - What Talent Wants https://traffic.libsyn.com/secure/talentcast/Ep-044---What-Talent-Wants.mp3 You want to hire talent, but did you remember to ask talent what they wanted? And did you figure out if their motivations aligned with yours? Mon, 11 Sep 2017 05:15:04 -0000 full 44 Evergreen Podcasts You want to hire talent, but did you remember to ask talent what they wanted? And did you figure out if their motivations aligned with yours? You want to hire talent, but did you remember to ask talent what they wanted? And did you figure out if their motivations aligned with yours? 2102 no Ep 043 - Glassdoor: Down and Dirty https://traffic.libsyn.com/secure/talentcast/Ep-043---Glassdoor-Down-and-Dirty.mp3 Let's get tactical and specific about Glassdoor: how to use it to measure your employer brand, how to effectively respond to reviews (even the evil ones) and how to increase your overall rating without breaking the rules. Mon, 04 Sep 2017 05:15:04 -0000 full 43 Evergreen Podcasts Let's get tactical and specific about Glassdoor: how to use it to measure your employer brand, how to effectively respond to reviews (even the evil ones) and how to increase your overall rating without breaking the rules. Let's get tactical and specific about Glassdoor: how to use it to measure your employer brand, how to effectively respond to reviews (even the evil ones) and how to increase your overall rating without breaking the rules. 2972 no Ep 042 - Let's Buy An Ad! https://traffic.libsyn.com/secure/talentcast/Ep-042---Lets-Buy-An-Ad.mp3 Are you getting the feeling that the value of your ads is diminishing day by day? You're not imagining it. In this episode, we examine why the recruiting ad space is in decline, and how you can still find value in ads. Mon, 28 Aug 2017 05:15:05 -0000 full 42 Evergreen Podcasts Are you getting the feeling that the value of your ads is diminishing day by day? You're not imagining it. In this episode, we examine why the recruiting ad space is in decline, and how you can still find value in ads. Are you getting the feeling that the value of your ads is diminishing day by day? You're not imagining it. In this episode, we examine why the recruiting ad space is in decline, and how you can still find value in ads. 2420 no Ep 041 - Recruiting Happiness? https://traffic.libsyn.com/secure/talentcast/EP-041---Recruiting-Happiness.mp3 Recruiters have a brutal job, filled with unending rejection and disappointment. And those are the good days. So we wonder, is it possible for a recruiter to find happiness? Mon, 21 Aug 2017 05:15:04 -0000 full 41 Evergreen Podcasts Recruiters have a brutal job, filled with unending rejection and disappointment. And those are the good days. So we wonder, is it possible for a recruiter to find happiness? Recruiters have a brutal job, filled with unending rejection and disappointment. And those are the good days. So we wonder, is it possible for a recruiter to find happiness? 1501 no Ep 040 - That Conversation https://traffic.libsyn.com/secure/talentcast/Ep-040---That-Conversation.mp3 The news this week has been ugly (Charlottesville, Uber, GitHub, Google), and they stem from a core problem: we talk about being committed to diversity and inclusion, but we don't talk about why. That lack of "why" leads to manifestos and firings insider Google (as well as many other problems). It's like telling your kids not to do drugs or have sex: it's far easier to set rules than to discuss the reasons why. So in this episode, we get serious about having That Conversation. Mon, 14 Aug 2017 05:15:30 -0000 full 40 Evergreen Podcasts The news this week has been ugly (Charlottesville, Uber, GitHub, Google), and they stem from a core problem: we talk about being committed to diversity and inclusion, but we don't talk about why. That lack of "why" leads to manifestos and firings ins ... The news this week has been ugly (Charlottesville, Uber, GitHub, Google), and they stem from a core problem: we talk about being committed to diversity and inclusion, but we don't talk about why. That lack of "why" leads to manifestos and firings insider Google (as well as many other problems). It's like telling your kids not to do drugs or have sex: it's far easier to set rules than to discuss the reasons why. So in this episode, we get serious about having That Conversation. 2309 no Episode 039 - Recruiting Fashion https://traffic.libsyn.com/secure/talentcast/Episode-038---Recruiting-Fashion.mp3 Here comes the goon squad and we're coming to town! Is recruiting and recruiting tech really just fashion? It certainly feels like it. In this podcast, aside from quoting David Bowie and Adam Ant, we talk about the fashion trends in recruiting and talent acquisition. Mon, 07 Aug 2017 05:15:24 -0000 full 39 Evergreen Podcasts Here comes the goon squad and we're coming to town! Is recruiting and recruiting tech really just fashion? It certainly feels like it. In this podcast, aside from quoting David Bowie and Adam Ant, we talk about the fashion trends in recruiting and ta ... Here comes the goon squad and we're coming to town! Is recruiting and recruiting tech really just fashion? It certainly feels like it. In this podcast, aside from quoting David Bowie and Adam Ant, we talk about the fashion trends in recruiting and talent acquisition. 1161 no Episode 038 - Google Jobs, The New SEO Battle https://traffic.libsyn.com/secure/talentcast/Episode-039---The-New-SEO-Battle.mp3 Did you think we had past the SEO era for jobs? Well, we had until a few weeks ago when Google unveiled its new job search tool. In this episode, we talk about Google, its history and that likely course of Google for Jobs (and what that means for you). Mon, 31 Jul 2017 05:15:05 -0000 full 38 Evergreen Podcasts Did you think we had past the SEO era for jobs? Well, we had until a few weeks ago when Google unveiled its new job search tool. In this episode, we talk about Google, its history and that likely course of Google for Jobs (and what that means for you ... Did you think we had past the SEO era for jobs? Well, we had until a few weeks ago when Google unveiled its new job search tool. In this episode, we talk about Google, its history and that likely course of Google for Jobs (and what that means for you). 1947 no Episode 037 - I Hate Your Apply Button https://traffic.libsyn.com/secure/talentcast/Episode-037---I-Hate-Your-Apply-Button.mp3 Do you think you're in charge of your recruiting strategy? No, you're not. Not by a long shot. Mon, 24 Jul 2017 05:15:04 -0000 full 37 Evergreen Podcasts Do you think you're in charge of your recruiting strategy? No, you're not. Not by a long shot. Do you think you're in charge of your recruiting strategy? No, you're not. Not by a long shot. 2250 no Episode 036 - The Future of Talent Is People https://traffic.libsyn.com/secure/talentcast/Episode-036---The-Future-of-Talent-Is-People.mp3 Regardless of what you hear, the future of talent isn't AI or bots or more more more tech. But those things are real and when they come and we are able to offload so much of the rote chores of our day-to-day, what's left for us to do? A lot, it turns out. Mon, 17 Jul 2017 05:15:01 -0000 full 36 Evergreen Podcasts Regardless of what you hear, the future of talent isn't AI or bots or more more more tech. But those things are real and when they come and we are able to offload so much of the rote chores of our day-to-day, what's left for us to do? A lot, it turns ... Regardless of what you hear, the future of talent isn't AI or bots or more more more tech. But those things are real and when they come and we are able to offload so much of the rote chores of our day-to-day, what's left for us to do? A lot, it turns out. 2001 no Episode 035 - Finding Jobs https://traffic.libsyn.com/secure/talentcast/Episode-035---Finding-Jobs.mp3 Everyone in talent acquisition says they are focused on "helping people find jobs" but that's not what's really happening. Not by a long shot. Mon, 10 Jul 2017 05:15:04 -0000 full 35 Evergreen Podcasts Everyone in talent acquisition says they are focused on "helping people find jobs" but that's not what's really happening. Not by a long shot. Everyone in talent acquisition says they are focused on "helping people find jobs" but that's not what's really happening. Not by a long shot. 2334 no Episode 034 - The Two Dirtiest Words in Employer Branding https://traffic.libsyn.com/secure/talentcast/Episode-034---The-Two-Dirtiest-Words-in-Employer-Branding.mp3 When you play "follow the leader" you never catch up. Why best practices are the least effective means of growing or strengthening your employer brand. Mon, 03 Jul 2017 05:15:02 -0000 full 34 Evergreen Podcasts When you play "follow the leader" you never catch up. Why best practices are the least effective means of growing or strengthening your employer brand. When you play "follow the leader" you never catch up. Why best practices are the least effective means of growing or strengthening your employer brand. 1971 no Episode 033 - Who Arent You https://traffic.libsyn.com/secure/talentcast/Episode-033---Who-Arent-You.mp3 Everyone is customer-focused. Everyone wants to hire a self-starter. Everyone thinks they have a "do what it takes" mentality. But in reality, these ideas do not define us or the issue. What defines us is the edge, what we're not willing to do. That means your corporate mission, employer brand and recruitment marketing is as much defined by who you aren't as who you are. Mon, 26 Jun 2017 05:15:03 -0000 full 33 Evergreen Podcasts Everyone is customer-focused. Everyone wants to hire a self-starter. Everyone thinks they have a "do what it takes" mentality. But in reality, these ideas do not define us or the issue. What defines us is the edge, what we're not willing to do. That ... Everyone is customer-focused. Everyone wants to hire a self-starter. Everyone thinks they have a "do what it takes" mentality. But in reality, these ideas do not define us or the issue. What defines us is the edge, what we're not willing to do. That means your corporate mission, employer brand and recruitment marketing is as much defined by who you aren't as who you are. 2240 no Episode 032 - Who Bought The First Fax Machine https://traffic.libsyn.com/secure/talentcast/Episode-032---Who-Bought-the-First-Fax-Machine.mp3 Why does one job board succeed where another fails? It's not a random question, because it might indicate why Google is launching it's own. Is it a shot at Indeed, or someone else? Mon, 19 Jun 2017 05:15:00 -0000 full 32 Evergreen Podcasts Why does one job board succeed where another fails? It's not a random question, because it might indicate why Google is launching it's own. Is it a shot at Indeed, or someone else? Why does one job board succeed where another fails? It's not a random question, because it might indicate why Google is launching it's own. Is it a shot at Indeed, or someone else? 1920 no Episode 031 - How Much Content Does It Take To Get to the Center of a Candidate? https://traffic.libsyn.com/secure/talentcast/Episode-031---How-Much-Content-Does-It-Take-To-Get-to-the-Center-of-a-Candidate-.mp3 Should you have a lot of content, or get out of candidates' way? We answer a listener's question and eventually I make the case that job descriptions sound like advertisements for indentured servitude. Really. Mon, 12 Jun 2017 05:15:00 -0000 full 31 Evergreen Podcasts Should you have a lot of content, or get out of candidates' way? We answer a listener's question and eventually I make the case that job descriptions sound like advertisements for indentured servitude. Really. Should you have a lot of content, or get out of candidates' way? We answer a listener's question and eventually I make the case that job descriptions sound like advertisements for indentured servitude. Really. 1816 no Episode 030 - Thirty Seconds https://traffic.libsyn.com/secure/talentcast/Episode-030---Thirty-Seconds.mp3 You have thirty seconds to establish and plant the seed of your employer brand in someone's mind. After that you can reinforce the brand pattern. It's easy, right? Then why does everyone get this wrong? Mon, 05 Jun 2017 05:15:04 -0000 full 30 Evergreen Podcasts You have thirty seconds to establish and plant the seed of your employer brand in someone's mind. After that you can reinforce the brand pattern. It's easy, right? Then why does everyone get this wrong? You have thirty seconds to establish and plant the seed of your employer brand in someone's mind. After that you can reinforce the brand pattern. It's easy, right? Then why does everyone get this wrong? 1858 no Episode 029 - Solving the Wrong Problem https://traffic.libsyn.com/secure/talentcast/Episode-029---Solving-the-Wrong-Problem.mp3 Too many tools, too many companies and too many brands are spinning their wheels, worrying about the wrong things and solving the wrong problems. Are you one of them? Mon, 29 May 2017 05:15:03 -0000 full 29 Evergreen Podcasts Too many tools, too many companies and too many brands are spinning their wheels, worrying about the wrong things and solving the wrong problems. Are you one of them? Too many tools, too many companies and too many brands are spinning their wheels, worrying about the wrong things and solving the wrong problems. Are you one of them? 2489 no Episode 028 - Content Strategy for Recruiting https://traffic.libsyn.com/secure/talentcast/Episode-028---Content-Strategy-for-Recruiting.mp3 Okay, so if you buy that employer brand is important and that it differentiates you from others, how do you communicate that employer brand? Content strategy. But "telling stories" about your brand isn't enough. In this episode, we dive deep into how your employer brand is perceived and the "Third date rule" of recruiting strategy. Mon, 15 May 2017 05:15:00 -0000 full 28 Evergreen Podcasts Okay, so if you buy that employer brand is important and that it differentiates you from others, how do you communicate that employer brand? Content strategy. But "telling stories" about your brand isn't enough. In this episode, we dive deep into how ... Okay, so if you buy that employer brand is important and that it differentiates you from others, how do you communicate that employer brand? Content strategy. But "telling stories" about your brand isn't enough. In this episode, we dive deep into how your employer brand is perceived and the "Third date rule" of recruiting strategy. 2050 no Episode 027 - HR Hates Recruitment Marketing https://traffic.libsyn.com/secure/talentcast/Episode-027---HR-Hates-Recruitment-Marketing.mp3 The "war for talent" starts with the "war for attention." But the way you get attention is fundamentally from the way successful HR thinks. In this episode, we examine the friction between HR and Recruitment Marketing, friction that is killing your talent acquisition efforts. Mon, 08 May 2017 05:15:03 -0000 full 27 Evergreen Podcasts The "war for talent" starts with the "war for attention." But the way you get attention is fundamentally from the way successful HR thinks. In this episode, we examine the friction between HR and Recruitment Marketing, friction that is killing your t ... The "war for talent" starts with the "war for attention." But the way you get attention is fundamentally from the way successful HR thinks. In this episode, we examine the friction between HR and Recruitment Marketing, friction that is killing your talent acquisition efforts. 2074 no Episode 026 - Instagram for Recruiting https://traffic.libsyn.com/secure/talentcast/Episode-026---Instagram-for-Recruiting.mp3 For a long time, Instagram was resigned to the "nice to have" category for recruiting. A lack of clear CTA or linking to any other channel made it a place to show pretty pictures and little else. But changes in the last four months position Instagram to be the next big recruiting social channel. In this episode, we'll break down the world's largest visual social channel, its competition, and how to use it effectively. Mon, 01 May 2017 05:15:00 -0000 full 26 Evergreen Podcasts For a long time, Instagram was resigned to the "nice to have" category for recruiting. A lack of clear CTA or linking to any other channel made it a place to show pretty pictures and little else. But changes in the last four months position Instagram ... For a long time, Instagram was resigned to the "nice to have" category for recruiting. A lack of clear CTA or linking to any other channel made it a place to show pretty pictures and little else. But changes in the last four months position Instagram to be the next big recruiting social channel. In this episode, we'll break down the world's largest visual social channel, its competition, and how to use it effectively. 2532 no Episode 025 - Tech Recruiting Silver Bullet https://traffic.libsyn.com/secure/talentcast/Episode-025---Tech-Recruiting-Silver-Bullet.mp3 Everyone needs geeks, but few people know how to really recruit them. The game isn't about salary and perks, but in about giving them something they really value. And investing in this kind of recruiting will let you compete against the mega-geek companies without spending a fortune. Learn more! Mon, 24 Apr 2017 05:15:02 -0000 full 25 Evergreen Podcasts Everyone needs geeks, but few people know how to really recruit them. The game isn't about salary and perks, but in about giving them something they really value. And investing in this kind of recruiting will let you compete against the mega-geek com ... Everyone needs geeks, but few people know how to really recruit them. The game isn't about salary and perks, but in about giving them something they really value. And investing in this kind of recruiting will let you compete against the mega-geek companies without spending a fortune. Learn more! 2331 no Episode 024 - Barbarians at the Gate (employee-generated content) https://traffic.libsyn.com/secure/talentcast/Episode-024---Employee-Generated-Content.mp3 So, you've decided to let your employees activate your employer brand (good choice, I know it wasn't easy). But how? In this episode, we get down and dirty with the details of how to build an ongoing content-creation machine and all the ways to make use of it. Mon, 17 Apr 2017 06:00:01 -0000 full 24 Evergreen Podcasts So, you've decided to let your employees activate your employer brand (good choice, I know it wasn't easy). But how? In this episode, we get down and dirty with the details of how to build an ongoing content-creation machine and all the ways to make ... So, you've decided to let your employees activate your employer brand (good choice, I know it wasn't easy). But how? In this episode, we get down and dirty with the details of how to build an ongoing content-creation machine and all the ways to make use of it. 2533 no Episode 023 - Employee Advocates for your Employer Brans https://traffic.libsyn.com/secure/talentcast/Episode-023---Employee-Ambassadors-of-Your-Employer-Brand.mp3 How do you get your staff and employees to embrace a central employer brand and actually share it with their own networks? It's not easy. Mon, 10 Apr 2017 05:15:00 -0000 full 23 Evergreen Podcasts How do you get your staff and employees to embrace a central employer brand and actually share it with their own networks? It's not easy. How do you get your staff and employees to embrace a central employer brand and actually share it with their own networks? It's not easy. 2686 no Episode 022 - A Single Employer Brand Across Diverse Teams? https://traffic.libsyn.com/secure/talentcast/Episode-022---Employer-Brand-Across-Diverse-Teams.mp3 When we talk about an employer brand, we talk about something that is true for each person and team within the company. Is that possible? Teams and individuals are motivated by different things, so can you really have a single employer brand for all of them? We find out. Mon, 03 Apr 2017 05:05:01 -0000 full 22 Evergreen Podcasts When we talk about an employer brand, we talk about something that is true for each person and team within the company. Is that possible? Teams and individuals are motivated by different things, so can you really have a single employer brand for all ... When we talk about an employer brand, we talk about something that is true for each person and team within the company. Is that possible? Teams and individuals are motivated by different things, so can you really have a single employer brand for all of them? We find out. 2692 no Episode 021 - No One Cares About Your Career Site https://traffic.libsyn.com/secure/talentcast/Episode-021---No-One-Cares-About-Your-Career-Site.mp3 You spend a lot of time and energy getting people to your career site. Is that really the right strategy? In this episode, we unpack how people really look for work and how to change your strategy to meet the evolution in job hunting. Mon, 27 Mar 2017 06:00:01 -0000 full 21 Evergreen Podcasts You spend a lot of time and energy getting people to your career site. Is that really the right strategy? In this episode, we unpack how people really look for work and how to change your strategy to meet the evolution in job hunting. You spend a lot of time and energy getting people to your career site. Is that really the right strategy? In this episode, we unpack how people really look for work and how to change your strategy to meet the evolution in job hunting. 2476 no Episode 20 - The Trouble with Social Recruiting https://traffic.libsyn.com/secure/talentcast/Episode-020---The-Trouble-With-Social-Recruiting.mp3 Has your social recruiting initiatives paid off... at all? It seems like an idea that should work, but just hasn't connected for some reason. In this episode, we break down the issues that lead to lackluster results and find a surprising solution. Mon, 20 Mar 2017 08:00:02 -0000 full 20 Evergreen Podcasts Has your social recruiting initiatives paid off... at all? It seems like an idea that should work, but just hasn't connected for some reason. In this episode, we break down the issues that lead to lackluster results and find a surprising solution. Has your social recruiting initiatives paid off... at all? It seems like an idea that should work, but just hasn't connected for some reason. In this episode, we break down the issues that lead to lackluster results and find a surprising solution. 2579 no Episode 019 - Uber Lessons https://traffic.libsyn.com/secure/talentcast/Episode-019---Uber-Lessons.mp3 Can you learn some lessons from Uber's no good, horrible, very bad month? If you care about your employer brand, and about how the million little decisions made at every level impact it, there's a lot to learn. Mon, 13 Mar 2017 13:08:25 -0000 full 19 Evergreen Podcasts Can you learn some lessons from Uber's no good, horrible, very bad month? If you care about your employer brand, and about how the million little decisions made at every level impact it, there's a lot to learn. Can you learn some lessons from Uber's no good, horrible, very bad month? If you care about your employer brand, and about how the million little decisions made at every level impact it, there's a lot to learn. 3149 no Episode 018 - Is There Hope for Talent Tech? https://traffic.libsyn.com/secure/talentcast/Episode-018---Is-There-Hope-for-Talent-Tech-.mp3 No one loves their ATS. No one thinks their career site feels modern. No one is raving about the tech behind their talent ecosystems and there's two major reasons why. Mon, 06 Mar 2017 13:32:49 -0000 full 18 Evergreen Podcasts No one loves their ATS. No one thinks their career site feels modern. No one is raving about the tech behind their talent ecosystems and there's two major reasons why. No one loves their ATS. No one thinks their career site feels modern. No one is raving about the tech behind their talent ecosystems and there's two major reasons why. 2547 no Episode 017 - What The Heck Is An Employer Brand? https://traffic.libsyn.com/secure/talentcast/Episode-017---What-the-Heck-Is-An-Employer-Brand-.mp3 I know everyone's talking about the potential power of an employer brand, but does it seem like everyone's talking... around each other? Here it is, a 101 and 102 Employer Brand class to get you up to speed in a hurry. Mon, 27 Feb 2017 13:27:00 -0000 full 17 Evergreen Podcasts I know everyone's talking about the potential power of an employer brand, but does it seem like everyone's talking... around each other? Here it is, a 101 and 102 Employer Brand class to get you up to speed in a hurry. I know everyone's talking about the potential power of an employer brand, but does it seem like everyone's talking... around each other? Here it is, a 101 and 102 Employer Brand class to get you up to speed in a hurry. 2757 no Episode 016 - Recruiters v Hiring Managers https://traffic.libsyn.com/secure/talentcast/Episode-016---Recruiters-vs-Hiring-Managers.mp3 The process of hiring talent takes two partners: recruiters to bring talent in and hiring managers to make decisions. But who's in charge of the process and outcomes in your business? The answer might surprise you. Mon, 20 Feb 2017 13:30:44 -0000 full 16 Evergreen Podcasts The process of hiring talent takes two partners: recruiters to bring talent in and hiring managers to make decisions. But who's in charge of the process and outcomes in your business? The answer might surprise you. The process of hiring talent takes two partners: recruiters to bring talent in and hiring managers to make decisions. But who's in charge of the process and outcomes in your business? The answer might surprise you. 2017 no Episode 015 - Job Descriptions Suck (but you can fix them) https://traffic.libsyn.com/secure/talentcast/Episode-015---Job-Descriptions-Still-Suck.mp3 Hiring managers hate job descriptions. Recruiters hate job descriptions. Candidates hate job descriptions. And they're right. These horrible legal documents can be turned into compelling and effective marketing tools, but not through some silly trick. If you're ready to get serious about talent, you need to get serious about job descriptions. Mon, 13 Feb 2017 13:54:24 -0000 full 15 Evergreen Podcasts Hiring managers hate job descriptions. Recruiters hate job descriptions. Candidates hate job descriptions. And they're right. These horrible legal documents can be turned into compelling and effective marketing tools, but not through some silly trick ... Hiring managers hate job descriptions. Recruiters hate job descriptions. Candidates hate job descriptions. And they're right. These horrible legal documents can be turned into compelling and effective marketing tools, but not through some silly trick. If you're ready to get serious about talent, you need to get serious about job descriptions. 2149 no Episode 014 - Social Mythbusting https://traffic.libsyn.com/secure/talentcast/Episode-014---Social-Mythbusting.mp3 In this episode, we bust two myths in #socialrecruiting: hashtags and posting times. If you haven't evaluated your tactics in these ares in the last year, you are missing out. Mon, 06 Feb 2017 13:33:34 -0000 full 14 Evergreen Podcasts In this episode, we bust two myths in #socialrecruiting: hashtags and posting times. If you haven't evaluated your tactics in these ares in the last year, you are missing out. In this episode, we bust two myths in #socialrecruiting: hashtags and posting times. If you haven't evaluated your tactics in these ares in the last year, you are missing out. 2487 no Episode 013 - No B.S. Social Recruiting https://traffic.libsyn.com/secure/talentcast/Episode-013---No-BS-Social-Recruiting.mp3 It's been a VERY long time since just "being on social" was enough. With everyone on social, the "easy tricks" are all used up. So what's left? Here's your no-B.S. guide to doing social recruiting right. Mon, 30 Jan 2017 13:55:49 -0000 full 13 Evergreen Podcasts It's been a VERY long time since just "being on social" was enough. With everyone on social, the "easy tricks" are all used up. So what's left? Here's your no-B.S. guide to doing social recruiting right. It's been a VERY long time since just "being on social" was enough. With everyone on social, the "easy tricks" are all used up. So what's left? Here's your no-B.S. guide to doing social recruiting right. 2732 no Episode 012 - Snapchat Recruiting https://traffic.libsyn.com/secure/talentcast/Episode-012---Snapchat-Recruiting.mp3 Everyone is saying that they are using or about to use Snapchat for recruiting. At least, that's what they tell you. In fact, the fastest growing social channel is a unique channel for marketing and a tough nut to crack. In this episode, we'll get into the ins and out of how to use Snapchat. Mon, 23 Jan 2017 15:02:23 -0000 full 12 Evergreen Podcasts Everyone is saying that they are using or about to use Snapchat for recruiting. At least, that's what they tell you. In fact, the fastest growing social channel is a unique channel for marketing and a tough nut to crack. In this episode, we'll get in ... Everyone is saying that they are using or about to use Snapchat for recruiting. At least, that's what they tell you. In fact, the fastest growing social channel is a unique channel for marketing and a tough nut to crack. In this episode, we'll get into the ins and out of how to use Snapchat. 2712 no Episode 011 - Saving Your Talent Community https://traffic.libsyn.com/secure/talentcast/Episode-011---Saving-Your-Talent-Community.mp3 When's the last time you thought about your talent community (or talent pool, or people you email with jobs)? For a small fraction of the time you might spend on Snapchat and FB Live, you can grow an audience you own. Tue, 17 Jan 2017 14:14:37 -0000 full 11 Evergreen Podcasts When's the last time you thought about your talent community (or talent pool, or people you email with jobs)? For a small fraction of the time you might spend on Snapchat and FB Live, you can grow an audience you own. When's the last time you thought about your talent community (or talent pool, or people you email with jobs)? For a small fraction of the time you might spend on Snapchat and FB Live, you can grow an audience you own. 1899 no Episode 010 - Starting From Zero https://traffic.libsyn.com/secure/talentcast/Episode-010---Starting-At-Zero.mp3 What would you have to do if you had to build a recruitment marketing ecosystem from scratch? Or launch a channel from the ground up? Whether it's a new job or a re-launch of a failed program, at some point, you will have to learn how to start from zero. Wed, 04 Jan 2017 13:52:57 -0000 full 10 Evergreen Podcasts What would you have to do if you had to build a recruitment marketing ecosystem from scratch? Or launch a channel from the ground up? Whether it's a new job or a re-launch of a failed program, at some point, you will have to learn how to start from z ... What would you have to do if you had to build a recruitment marketing ecosystem from scratch? Or launch a channel from the ground up? Whether it's a new job or a re-launch of a failed program, at some point, you will have to learn how to start from zero. 2941 no Episode 009 - Recruiting Resolutions https://traffic.libsyn.com/secure/talentcast/Episode-009---Recruiting-Resolutions.mp3 It's a new year, so that means resolutions. But instead of thinking about the five tactics you should add in 2017, maybe your resolution should be to keep things simple. Fri, 30 Dec 2016 14:18:51 -0000 full 9 Evergreen Podcasts It's a new year, so that means resolutions. But instead of thinking about the five tactics you should add in 2017, maybe your resolution should be to keep things simple. It's a new year, so that means resolutions. But instead of thinking about the five tactics you should add in 2017, maybe your resolution should be to keep things simple. 2514 no Episode 008 - The Stories We Tell https://traffic.libsyn.com/secure/talentcast/Episode-008---The-Stories-We-Tell.mp3 What content to prospects need to make a decision when applying or considering an offer? We reveal the secrets to recruiting content. Mon, 12 Dec 2016 22:07:59 -0000 full 8 Evergreen Podcasts What content to prospects need to make a decision when applying or considering an offer? We reveal the secrets to recruiting content. What content to prospects need to make a decision when applying or considering an offer? We reveal the secrets to recruiting content. 2387 no Episode 007 - It's Okay to Be Funny https://traffic.libsyn.com/secure/talentcast/Episode-007---It-s-Okay-To-Be-Funny.mp3 In a TTC first, we answer a listener's question: Why can't we be funny in recruiting or job searching? Fri, 09 Dec 2016 13:55:40 -0000 full 7 Evergreen Podcasts In a TTC first, we answer a listener's question: Why can't we be funny in recruiting or job searching? In a TTC first, we answer a listener's question: Why can't we be funny in recruiting or job searching? 2251 no Episode 006 - Facebook Jobs https://traffic.libsyn.com/secure/talentcast/Episode-006---Facebook-Jobs.mp3 Facebook launches a Jobs tool to its 1.6 billion active users, but is it a LinkedIn killer or yet another company who thinks they know recruiting? We talk it out! Tue, 29 Nov 2016 14:04:29 -0000 full 6 Evergreen Podcasts Facebook launches a Jobs tool to its 1.6 billion active users, but is it a LinkedIn killer or yet another company who thinks they know recruiting? We talk it out! Facebook launches a Jobs tool to its 1.6 billion active users, but is it a LinkedIn killer or yet another company who thinks they know recruiting? We talk it out! 2291 no Episode 005 - Creativity https://traffic.libsyn.com/secure/talentcast/Episode-005---Creativity.mp3 We talk to Sarah Yang, Talent Content Marketing Manager at Workday about how you can introduce more storytelling to your recruitment marketing. Mon, 21 Nov 2016 13:13:05 -0000 full 5 Evergreen Podcasts We talk to Sarah Yang, Talent Content Marketing Manager at Workday about how you can introduce more storytelling to your recruitment marketing. We talk to Sarah Yang, Talent Content Marketing Manager at Workday about how you can introduce more storytelling to your recruitment marketing. 2061 no Episode 004 - Transparency https://traffic.libsyn.com/secure/talentcast/Episode-004---Transparency.mp3 What will the talent world look like when everyone knows everyone else's salary? In this episode of The Talent Cast, we talk to Kirsten Davidson, Head of Employer Brand at Glassdoor. (Apologies for my audio and weird gaps: I was getting some weird audio issues, but Kirsten sounds great) Tue, 15 Nov 2016 11:43:26 -0000 full 4 Evergreen Podcasts What will the talent world look like when everyone knows everyone else's salary? In this episode of The Talent Cast, we talk to Kirsten Davidson, Head of Employer Brand at Glassdoor. (Apologies for my audio and weird gaps: I was getting some weird a ... What will the talent world look like when everyone knows everyone else's salary? In this episode of The Talent Cast, we talk to Kirsten Davidson, Head of Employer Brand at Glassdoor. (Apologies for my audio and weird gaps: I was getting some weird audio issues, but Kirsten sounds great) 2377 no Episode 003 - The Power of Context https://traffic.libsyn.com/secure/talentcast/Episode-003-The-Power-of-Context.mp3 In this episode of The Talent Cast, we try to sell a $100 bill for $20 to demonstrate that no matter how powerful your message is, the context dictates its success. TTC is dedicated to the new world of attracting and engaging talent. If you have a question we can answer on the show, or have a suggestion of who to interview, reach out on Twitter @TheWarForTalent. Tue, 08 Nov 2016 13:21:22 -0000 full 3 Evergreen Podcasts In this episode of The Talent Cast, we try to sell a $100 bill for $20 to demonstrate that no matter how powerful your message is, the context dictates its success. TTC is dedicated to the new world of attracting and engaging talent. If you have a q ... In this episode of The Talent Cast, we try to sell a $100 bill for $20 to demonstrate that no matter how powerful your message is, the context dictates its success. TTC is dedicated to the new world of attracting and engaging talent. If you have a question we can answer on the show, or have a suggestion of who to interview, reach out on Twitter @TheWarForTalent. 2517 no Episode 002 - Facebook and the 7 Blind Men https://traffic.libsyn.com/secure/talentcast/Episode-002---Facebook-and-the-7-Blind-Men.mp3 Now 12 years old, Facebook remains a complicated channel for recruitment marketing, primarily because everyone sees a single piece and thinks they understand the whole thing. In this episode, we look at how people actually use Facebook (the Fence-sitters, the Sourpusses and so many others) and how you can leverage this social media channel. Tue, 01 Nov 2016 12:08:40 -0000 full 2 Evergreen Podcasts Now 12 years old, Facebook remains a complicated channel for recruitment marketing, primarily because everyone sees a single piece and thinks they understand the whole thing. In this episode, we look at how people actually use Facebook (the Fence-sit ... Now 12 years old, Facebook remains a complicated channel for recruitment marketing, primarily because everyone sees a single piece and thinks they understand the whole thing. In this episode, we look at how people actually use Facebook (the Fence-sitters, the Sourpusses and so many others) and how you can leverage this social media channel. 2928 no Episode 001 - Millennials https://traffic.libsyn.com/secure/talentcast/Episode-001---Millennials.mp3 If I had a dollar for every person who asked me, "How do we attract millennials?" I'd be podcasting from a very exclusive beach. In this episode, how to think about and reach the Google Generation Mon, 24 Oct 2016 15:14:08 -0000 full 1 Evergreen Podcasts If I had a dollar for every person who asked me, "How do we attract millennials?" I'd be podcasting from a very exclusive beach. In this episode, how to think about and reach the Google Generation If I had a dollar for every person who asked me, "How do we attract millennials?" I'd be podcasting from a very exclusive beach. In this episode, how to think about and reach the Google Generation 2548 no