en Hosted by comedian Alexis Gay with expert marketing commentary from Dr. Marcus Collins, Subcultural explores an array of niche, yet impactful communities. Covering topics from Maximalism to ASMR, we’ll investigate what drives subcultures, and uncover why understanding motivation matters when trying to reach specific audiences. https://megaphone.imgix.net/podcasts/85712b26-2da8-11ef-86b4-47e1a283c642/image/28f40deb02756a5cb79a12d2a8261d83.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress no episodic Mailchimp Intuit Mailchimp Hosted by comedian Alexis Gay with expert marketing commentary from Dr. Marcus Collins, Subcultural explores an array of niche, yet impactful communities. Covering topics from Maximalism to ASMR, we’ll investigate what drives subcultures, and uncover why understanding motivation matters when trying to reach specific audiences. Hosted by comedian Alexis Gay with expert marketing commentary from Dr. Marcus Collins, Subcultural explores an array of niche, yet impactful communities. Covering topics from Maximalism to ASMR, we’ll investigate what drives subcultures, and uncover why understanding motivation matters when trying to reach specific audiences.

]]> Mailchimp Intuit-Podcasts@Intuit.com From AI Influencers and Mini Food Baking, to ASMR and Sleep Hackers -- subcultures are at the heart of our cultural experiences. In this episode Alexis Gay and Dr. Marcus Collins discuss their favorite moments and learnings from Subcultural. Tue, 25 Feb 2025 05:00:00 -0000 full Intuit Mailchimp From AI Influencers and Mini Food Baking, to ASMR and Sleep Hackers -- subcultures are at the heart of our cultural experiences. In this episode Alexis Gay and Dr. Marcus Collins discuss their favorite moments and learnings from Subcultural. From AI Influencers and Mini Food Baking, to ASMR and Sleep Hackers -- subcultures are at the heart of our cultural experiences. In this episode Alexis Gay and Dr. Marcus Collins discuss their favorite moments and learnings from Subcultural.

]]> 2116 Can a backyard kingdom challenge the status quo? Listen as Alexis explores Australia’s vibrant micronation subculture, where self-declared rulers are staking a claim to autonomy. Through an interview with Emperor George Cruickshank of the Empire of Atlantium, we dive into how these microstates challenge conventional ideas of governance and nationhood.out the game’s surging popularity, and how influencers helped elevate it from local courts to international prominence. Tue, 18 Feb 2025 05:00:00 -0000 full Intuit Mailchimp Can a backyard kingdom challenge the status quo? Listen as Alexis explores Australia’s vibrant micronation subculture, where self-declared rulers are staking a claim to autonomy. Through an interview with Emperor George Cruickshank of the Empire of Atlantium, we dive into how these microstates challenge conventional ideas of governance and nationhood.out the game’s surging popularity, and how influencers helped elevate it from local courts to international prominence. Can a backyard kingdom challenge the status quo? Listen as Alexis explores Australia’s vibrant micronation subculture, where self-declared rulers are staking a claim to autonomy. Through an interview with Emperor George Cruickshank of the Empire of Atlantium, we dive into how these microstates challenge conventional ideas of governance and nationhood.out the game’s surging popularity, and how influencers helped elevate it from local courts to international prominence.

]]> 1657 How did pickleball conquer the sports world? Once a 1960s backyard invention, pickleball has exploded into a major sport with international recognition. In this episode, Alexis talks with Jennifer Lucore, author of The History of Pickleball, and pickleball comedian Lamont Ferguson, about the game’s surging popularity, and how influencers helped elevate it from local courts to international prominence. Tue, 11 Feb 2025 13:52:29 -0000 full Intuit Mailchimp How did pickleball conquer the sports world? Once a 1960s backyard invention, pickleball has exploded into a major sport with international recognition. In this episode, Alexis talks with Jennifer Lucore, author of The History of Pickleball, and pickleball comedian Lamont Ferguson, about the game’s surging popularity, and how influencers helped elevate it from local courts to international prominence. How did pickleball conquer the sports world? Once a 1960s backyard invention, pickleball has exploded into a major sport with international recognition. In this episode, Alexis talks with Jennifer Lucore, author of The History of Pickleball, and pickleball comedian Lamont Ferguson, about the game’s surging popularity, and how influencers helped elevate it from local courts to international prominence.

]]> 2037 Can Excel be a sport? Barbara Mauric breaks down how the art of organizing data has transformed into an arena of competition, where pivot tables and formulas are the ultimate tools for victory. Tue, 04 Feb 2025 05:00:00 -0000 full Intuit Mailchimp Can Excel be a sport? Barbara Mauric breaks down how the art of organizing data has transformed into an arena of competition, where pivot tables and formulas are the ultimate tools for victory. Can Excel be a sport? Barbara Mauric breaks down how the art of organizing data has transformed into an arena of competition, where pivot tables and formulas are the ultimate tools for victory.

]]> 1899 What is Afrobeats? We look at genre's roots and impact on the global music scene.  Tue, 28 Jan 2025 05:00:00 -0000 full Intuit Mailchimp What is Afrobeats? We look at genre's roots and impact on the global music scene.  What is Afrobeats? We look at genre's roots and impact on the global music scene. 

]]> 2145 How did voguing and ballroom rise from NYC’s queer roots to global prominence? Join Legendary Bronze West as we explore this empowering subculture’s impact and its growth in the UK’s queer communities.  Tue, 21 Jan 2025 05:00:00 -0000 full Intuit Mailchimp How did voguing and ballroom rise from NYC’s queer roots to global prominence? Join Legendary Bronze West as we explore this empowering subculture’s impact and its growth in the UK’s queer communities.  How did voguing and ballroom rise from NYC’s queer roots to global prominence? Join Legendary Bronze West as we explore this empowering subculture’s impact and its growth in the UK’s queer communities. 

]]> 1636 How did a Montreal winter turn Tika the Iggy into a fashion icon? Thomas Shapiro reveals how Tika’s winter sweater led to runway fame and high-profile brand collaborations.  Tue, 14 Jan 2025 14:43:00 -0000 full Intuit Mailchimp How did a Montreal winter turn Tika the Iggy into a fashion icon? Thomas Shapiro reveals how Tika’s winter sweater led to runway fame and high-profile brand collaborations.  How did a Montreal winter turn Tika the Iggy into a fashion icon? Thomas Shapiro reveals how Tika’s winter sweater led to runway fame and high-profile brand collaborations. 

]]> 2032 Can makeup tell a sci-fi story? Afrofuturism uses beauty to craft cosmic looks and imagine ancestral-inspired futures in a Wakandan-like universe.  Tue, 07 Jan 2025 05:00:00 -0000 full Intuit Mailchimp Can makeup tell a sci-fi story? Afrofuturism uses beauty to craft cosmic looks and imagine ancestral-inspired futures in a Wakandan-like universe.  Can makeup tell a sci-fi story? Afrofuturism uses beauty to craft cosmic looks and imagine ancestral-inspired futures in a Wakandan-like universe. 

]]> 1817 How did pirate radio go from illegal airwaves to online streams? In this episode, we dive deep into the underground history of pirate radio, from its rebellious beginnings to its digital reinvention. Peter Baxter, founder of Hope Street Radio, shares how this once-outlawed form of broadcasting has adapted to legal, community-focused platforms while preserving its subversive spirit.  Tue, 07 Jan 2025 05:00:00 -0000 full Intuit Mailchimp How did pirate radio go from illegal airwaves to online streams? In this episode, we dive deep into the underground history of pirate radio, from its rebellious beginnings to its digital reinvention. Peter Baxter, founder of Hope Street Radio, shares how this once-outlawed form of broadcasting has adapted to legal, community-focused platforms while preserving its subversive spirit.  How did pirate radio go from illegal airwaves to online streams? In this episode, we dive deep into the underground history of pirate radio, from its rebellious beginnings to its digital reinvention. Peter Baxter, founder of Hope Street Radio, shares how this once-outlawed form of broadcasting has adapted to legal, community-focused platforms while preserving its subversive spirit. 

]]> 1965 How did the BeyHive become a global force? In this episode, we explore the evolution of Beyoncé’s devoted fanbase. Dr. Collins interviews Deron Jordan, King of the Beyhive, to discuss Queen B’s influence on pop culture and how this passionate community unites to celebrate her artistry, defend her from critics, and amplify her impact worldwide. Tue, 07 Jan 2025 05:00:00 -0000 full Intuit Mailchimp How did the BeyHive become a global force? In this episode, we explore the evolution of Beyoncé’s devoted fanbase. Dr. Collins interviews Deron Jordan, King of the Beyhive, to discuss Queen B’s influence on pop culture and how this passionate community unites to celebrate her artistry, defend her from critics, and amplify her impact worldwide. How did the BeyHive become a global force? In this episode, we explore the evolution of Beyoncé’s devoted fanbase. Dr. Collins interviews Deron Jordan, King of the Beyhive, to discuss Queen B’s influence on pop culture and how this passionate community unites to celebrate her artistry, defend her from critics, and amplify her impact worldwide.

]]> 2037 Can Swifties cause an earthquake? Two fans explore how Taylor Swift’s followers shake up the charts and redefine fan-celebrity dynamics. Tue, 10 Dec 2024 21:52:51 -0000 full Intuit Mailchimp Can Swifties cause an earthquake? Two fans explore how Taylor Swift’s followers shake up the charts and redefine fan-celebrity dynamics. Can Swifties cause an earthquake? Two fans explore how Taylor Swift’s followers shake up the charts and redefine fan-celebrity dynamics.

]]> 2593 What if street art and traditional craft crossed over? Yarnbombing introduces a soft, colorful twist to urban landscapes, using knitted and crocheted pieces to transform the mundane into the extraordinary. Discover how this movement adds a touch of warmth and creativity to a city's cold corners. Tue, 03 Dec 2024 13:59:00 -0000 full Intuit Mailchimp What if street art and traditional craft crossed over? Yarnbombing introduces a soft, colorful twist to urban landscapes, using knitted and crocheted pieces to transform the mundane into the extraordinary. Discover how this movement adds a touch of warmth and creativity to a city's cold corners. What if street art and traditional craft crossed over? Yarnbombing introduces a soft, colorful twist to urban landscapes, using knitted and crocheted pieces to transform the mundane into the extraordinary. Discover how this movement adds a touch of warmth and creativity to a city's cold corners.

]]> 1683 Can fashion be a revolution? The Sapeurs, or Congolese Dandies, turn their almost religious devotion to style into a statement of elegance and defiance. Tue, 26 Nov 2024 05:00:00 -0000 full Intuit Mailchimp Can fashion be a revolution? The Sapeurs, or Congolese Dandies, turn their almost religious devotion to style into a statement of elegance and defiance. Can fashion be a revolution? The Sapeurs, or Congolese Dandies, turn their almost religious devotion to style into a statement of elegance and defiance.

]]> 1932 Curious how tiny food baking went viral? “My Mini Bakes” shows that big things come in small packages, with 3 million TikTok followers and features on Italian TV cooking shows. Tue, 19 Nov 2024 05:00:00 -0000 full Intuit Mailchimp Curious how tiny food baking went viral? “My Mini Bakes” shows that big things come in small packages, with 3 million TikTok followers and features on Italian TV cooking shows. Curious how tiny food baking went viral? “My Mini Bakes” shows that big things come in small packages, with 3 million TikTok followers and features on Italian TV cooking shows.

]]> 1919 Why are more people diving into chilly waters all year round? Meet Annabel Médard, an open water swimming enthusiast who shares her perspective on the joys and benefits of swimming in nature, and the communities that have formed around the open water (218 characters) Tue, 12 Nov 2024 05:00:00 -0000 full Intuit Mailchimp Why are more people diving into chilly waters all year round? Meet Annabel Médard, an open water swimming enthusiast who shares her perspective on the joys and benefits of swimming in nature, and the communities that have formed around the open water (218 characters) Why are more people diving into chilly waters all year round? Meet Annabel Médard, an open water swimming enthusiast who shares her perspective on the joys and benefits of swimming in nature, and the communities that have formed around the open water (218 characters)

]]> 1697 How do Alternate Reality Games use storytelling to explore mental health challenges? Eveghost, creator of "Under the Surface," shares insights into blending fiction with reality to raise awareness. Wed, 30 Oct 2024 14:02:58 -0000 full Intuit Mailchimp How do Alternate Reality Games use storytelling to explore mental health challenges? Eveghost, creator of "Under the Surface," shares insights into blending fiction with reality to raise awareness. How do Alternate Reality Games use storytelling to explore mental health challenges? Eveghost, creator of "Under the Surface," shares insights into blending fiction with reality to raise awareness.

]]> 2000 Why is roller derby more than just a sport? In this Subcultural episode, Marilyn Tantrum’s journey began as solace after her father's loss. For her, roller derby fosters inclusivity and empowerment. Tue, 22 Oct 2024 04:00:00 -0000 full Intuit Mailchimp Why is roller derby more than just a sport? In this Subcultural episode, Marilyn Tantrum’s journey began as solace after her father's loss. For her, roller derby fosters inclusivity and empowerment. Why is roller derby more than just a sport? In this Subcultural episode, Marilyn Tantrum’s journey began as solace after her father's loss. For her, roller derby fosters inclusivity and empowerment.

]]> 1754 Would you live in a dumpster? Harrison Marshall does! He turned a skip bin into a unique London home, gaining global attention and sparking discussions on affordable living. Tue, 15 Oct 2024 17:34:59 -0000 full Intuit Mailchimp Would you live in a dumpster? Harrison Marshall does! He turned a skip bin into a unique London home, gaining global attention and sparking discussions on affordable living. Would you live in a dumpster? Harrison Marshall does! He turned a skip bin into a unique London home, gaining global attention and sparking discussions on affordable living.

]]> 1871 What is home when you’re constantly moving? Sabina, a third culture kid turned professional house sitter and travel influencer, reflects on her upbringing and its influence on her nomadic lifestyle. Tue, 08 Oct 2024 04:00:00 -0000 full Intuit Mailchimp What is home when you’re constantly moving? Sabina, a third culture kid turned professional house sitter and travel influencer, reflects on her upbringing and its influence on her nomadic lifestyle. What is home when you’re constantly moving? Sabina, a third culture kid turned professional house sitter and travel influencer, reflects on her upbringing and its influence on her nomadic lifestyle.

]]> 1785 Why are ASMR videos everywhere on TikTok? Coined by Jennifer Allen in 2010, ASMR's popularity has surged. ASMR YouTuber, Maxence Rodier shares how ‘ASMRtists’ evoke unique sensations. Tue, 01 Oct 2024 04:00:00 -0000 full Intuit Mailchimp Why are ASMR videos everywhere on TikTok? Coined by Jennifer Allen in 2010, ASMR's popularity has surged. ASMR YouTuber, Maxence Rodier shares how ‘ASMRtists’ evoke unique sensations. Why are ASMR videos everywhere on TikTok? Coined by Jennifer Allen in 2010, ASMR's popularity has surged. ASMR YouTuber, Maxence Rodier shares how ‘ASMRtists’ evoke unique sensations.

]]> 2113 Why are we fascinated by France? Rebecca Leffler, expat, film journalist, and the real Emily in Paris, explores how on-screen perceptions have fueled our fascination with the country off-screen. Tue, 13 Aug 2024 04:00:00 -0000 full Intuit Mailchimp Why are we fascinated by France? Rebecca Leffler, expat, film journalist, and the real Emily in Paris, explores how on-screen perceptions have fueled our fascination with the country off-screen. Why are we fascinated by France? Rebecca Leffler, expat, film journalist, and the real Emily in Paris, explores how on-screen perceptions have fueled our fascination with the country off-screen.

]]> 1868 Why do Olympics fans globetrot for multiple Games? Meet Rachel Tobias, a devoted Olympics enthusiast who shares her commitment to spectating, pin collecting, and staying connected with the global games. Tue, 06 Aug 2024 04:00:00 -0000 full Intuit Mailchimp Why do Olympics fans globetrot for multiple Games? Meet Rachel Tobias, a devoted Olympics enthusiast who shares her commitment to spectating, pin collecting, and staying connected with the global games. Why do Olympics fans globetrot for multiple Games? Meet Rachel Tobias, a devoted Olympics enthusiast who shares her commitment to spectating, pin collecting, and staying connected with the global games.

]]> 1983 Interested in the future of A.I. and virtual influencers? Japanese icon Imma, known for her pink bob and fashion collabs was once named Forbes Poland Woman of the Year. Imma and "manager" Sara discuss storytelling and celebrity. Mon, 29 Jul 2024 18:26:00 -0000 Beyond Human: Meet a Virtual Influencer full Intuit Mailchimp Curious about the future of influencers? Virtual sensation Imma is redefining celebrity. Interested in the future of A.I. and virtual influencers? Japanese icon Imma, known for her pink bob and fashion collabs was once named Forbes Poland Woman of the Year. Imma and "manager" Sara discuss storytelling and celebrity. Interested in the future of A.I. and virtual influencers? Japanese icon Imma, known for her pink bob and fashion collabs was once named Forbes Poland Woman of the Year. Imma and "manager" Sara discuss storytelling and celebrity.

]]> 2300 Ever wished your cat could be your adventure buddy? Caleb and Kodiak the Travel Cat did just that - trading corporate life for remote entrepreneurship. Listen to how Caleb’s Tik Tok videos of their thrilling outdoor journeys has captured the hearts of millions online (175 characters) Mon, 22 Jul 2024 17:50:00 -0000 full 1 7 Intuit Mailchimp Ever wished your cat could be your adventure buddy? Caleb and Kodiak the Travel Cat did just that - trading corporate life for remote entrepreneurship. Listen to how Caleb’s Tik Tok videos of their thrilling outdoor journeys has captured the hearts of millions online (175 characters) Ever wished your cat could be your adventure buddy? Caleb and Kodiak the Travel Cat did just that - trading corporate life for remote entrepreneurship. Listen to how Caleb’s Tik Tok videos of their thrilling outdoor journeys has captured the hearts of millions online (175 characters)

]]> 1836 What drives the evolving world of cyborgs, biohackers and grinders? Alexis speaks to Lepht Anonym, a key figure engaged in discussions on accessibility, bodily autonomy, and human enhancement (229 characters) Mon, 15 Jul 2024 04:00:00 -0000 Cyborgs Among Us: The DIY Body Hacking Community full 1 6 Intuit Mailchimp What drives the evolving world of cyborgs, biohackers and grinders? Alexis speaks to Lepht Anonym, a key figure engaged in discussions on accessibility, bodily autonomy, and human enhancement (229 characters) What drives the evolving world of cyborgs, biohackers and grinders? Alexis speaks to Lepht Anonym, a key figure engaged in discussions on accessibility, bodily autonomy, and human enhancement (229 characters)

]]> 1984 How did a Facebook group reshape gaming? Jay-Ann Lopez, the trailblazing founder of Black Girl Gamers, discusses how her humble community blossomed into a multi-platform network of over 10,000 black female gamers Mon, 08 Jul 2024 13:00:00 -0000 Ctrl+Alt+Empower: Amplifying Black Girl Voices in Gaming full 1 5 Intuit Mailchimp How did a Facebook group reshape gaming? Jay-Ann Lopez, the trailblazing founder of Black Girl Gamers, discusses how her humble community blossomed into a multi-platform network of over 10,000 black female gamers How did a Facebook group reshape gaming? Jay-Ann Lopez, the trailblazing founder of Black Girl Gamers, discusses how her humble community blossomed into a multi-platform network of over 10,000 black female gamers

]]> 2055 Dean Imhoff and Jenna John two-step through the vibrant intersection of LGBTQ+ identity and country dancing – celebrating the welcoming, intergenerational community focused on self-expression, belonging, and joy. Mon, 01 Jul 2024 13:00:00 -0000 Y’all Means Y’all: LGBTQ+ Country Dancing full 1 3 Intuit Mailchimp Dean Imhoff and Jenna John two-step through the vibrant intersection of LGBTQ+ identity and country dancing – celebrating the welcoming, intergenerational community focused on self-expression, belonging, and joy. Dean Imhoff and Jenna John two-step through the vibrant intersection of LGBTQ+ identity and country dancing – celebrating the welcoming, intergenerational community focused on self-expression, belonging, and joy.

]]> 1958  Charlotte M. Ellett’s unique approach to sleep – taking 1.5-hour naps in blocked increments throughout the day – is a method that defies convention in pursuit of personal transformation and growth. Join the conversation as Alexis and Charlotte meditate on the joys, challenges and benefits of an alternative sleep pattern. Mon, 01 Jul 2024 13:00:00 -0000 Beyond Counting Sheep: How to Hack Your Sleep full 1 2 Intuit Mailchimp  Charlotte M. Ellett’s unique approach to sleep – taking 1.5-hour naps in blocked increments throughout the day – is a method that defies convention in pursuit of personal transformation and growth. Join the conversation as Alexis and Charlotte meditate on the joys, challenges and benefits of an alternative sleep pattern.  Charlotte M. Ellett’s unique approach to sleep – taking 1.5-hour naps in blocked increments throughout the day – is a method that defies convention in pursuit of personal transformation and growth. Join the conversation as Alexis and Charlotte meditate on the joys, challenges and benefits of an alternative sleep pattern.

]]> 1806 Can identity be discussed tactfully and humorously? Absolutely! Pele Voncujovi uses comedy and TikTok to explore his Ghanaian-Japanese experience. Mon, 01 Jul 2024 13:00:00 -0000 Dual Heritage, Singular Story: Life as a Hafu full 1 4 Intuit Mailchimp Can identity be discussed tactfully and humorously? Absolutely! Pele Voncujovi uses comedy and TikTok to explore his Ghanaian-Japanese experience. Can identity be discussed tactfully and humorously? Absolutely! Pele Voncujovi uses comedy and TikTok to explore his Ghanaian-Japanese experience.

]]> 1975 What makes maximalism magnetic? SaraCampz, a sustainable maximalist, has captivated a loyal audience through her eclectic wardrobe of bold colors, patterns, and silhouettes. We meet the woman inspiring millions with her style. Mon, 01 Jul 2024 12:42:00 -0000 Dressing for Joy: Maximalism with Saracampz full 1 1 Intuit Mailchimp What makes maximalism magnetic? SaraCampz, a sustainable maximalist, has captivated a loyal audience through her eclectic wardrobe of bold colors, patterns, and silhouettes. We meet the woman inspiring millions with her style. What makes maximalism magnetic? SaraCampz, a sustainable maximalist, has captivated a loyal audience through her eclectic wardrobe of bold colors, patterns, and silhouettes. We meet the woman inspiring millions with her style.

]]> 2046 Introducing Subcultural. Hosted by comedian Alexis Gay with expert marketing commentary from Dr. Marcus Collins, join us as we explore an array of niche, yet impactful communities investigating what drives subcultures, and examining why understanding motivation matters when trying to reach specific audiences. Thu, 20 Jun 2024 13:49:57 -0000 Subcultural trailer 1 Intuit Mailchimp Introducing Subcultural. Hosted by comedian Alexis Gay with expert marketing commentary from Dr. Marcus Collins, join us as we explore an array of niche, yet impactful communities investigating what drives subcultures, and examining why understanding motivation matters when trying to reach specific audiences. Introducing Subcultural. Hosted by comedian Alexis Gay with expert marketing commentary from Dr. Marcus Collins, join us as we explore an array of niche, yet impactful communities investigating what drives subcultures, and examining why understanding motivation matters when trying to reach specific audiences.

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