Space Marketing Podcast

Izzy and Dee - The Moon Trees - New book by Izzy!

Tue, 08 Apr 2025 04:30:00 -0000

Special podcast announcing my new Moon Tree children’s book. Listen to our interview with the co-creator, and my sister, Miss Dee Dassen!

I’m thrilled to introduce our new children's book: "Izzy and Dee – The Moon Trees" co-created with author and illustrator (and my sister!) - Miss Dee Dassen. She is my guest on this special episode. Hear about how we grew up to be creative and how we inspire to impact the world!

This children's book about Moon trees is inspired by the real-life seeds taken to the Moon on the Apollo 14 mission. Izzy and Dee - The Moon Trees is a magical story that blends imagination, science, and adventure to inspire the next generation of space explorers and engineers.

Alongside the book is the Moon Tree Companion Passport guide, filled with interactive activities, worksheets, and sticker pages to track real-life Moon Tree visits around the U.S.

This is not our first adventure together—Dee and I also created Explore Space A to Z, and she’s written several beloved children’s books including Weird Animals A - Z, Weirdest Animals A to Z and the Skullie and Boop series.

Our new book is available now on Amazon, IngramSpark, and at your local bookstore. Visit MissDeeDassen.com to learn more and subscribe for updates on upcoming books and products.

Listen to this podcast on all of the major channels and at SpaceMarketingPodcast.com.

Let’s inspire the next generation to look up and reach for the stars!

Links:

Book information: MissDeeDassen.com

Moon Trees locations - Apollo 14: nssdc.gsfc.nasa.gov/planetary/lunar/moon_tree.html

Moon Trees locations - Artemis I: NASA.gov/learning-resources/artemis-i-moon-tree-stewards

U.S. Forest Service: www.fs.usda.gov/learn/conservation-education/moon-trees

#SpaceMarketingPodcast #IzzyAndDee #MoonTrees #STEMeducation #ChildrensBooks #ArtemisMission #Apollo14 #NASA #STEMforKids #ImaginationInspires #DeeDassenArt #ReadToInspire #SpaceBooks #TreeStewardship #CreativeSisters #MoonTrees #ExploreWithIzzyAndDee

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The Legal Side of Space Business: Conversation with guest - John Gordon

Tue, 18 Feb 2025 09:50:00 -0000

Episode #82 - In this episode of the Space Marketing Podcast, Izzy House chats with John Gordon, corporate attorney at Taft, about "The Legal Side of Space." 🚀

John shares valuable insights on the legal challenges space startups face, including intellectual property protection, ITAR compliance, launch licensing, and more. Whether you're in the space industry or thinking of launching your own venture, this episode is a must-listen for understanding the legal landscape of space!

Chapters:

00:00:19 - Meet John Gordon introducing corporate attorney at Taft

00:05:14 - The Role of Accelerators in Space Startups explaining work with Techstars

00:10:25 - Taft legal services

00:12:09 - Understanding Intellectual Property (IP)

00:15:01 - Trademarks

00:18:00 - Understanding ITAR

00:23:45 - Spaceports and Launch Licensing

00:27:00 - The Future of Space Travel discussing hypersonic travel and reentry markets

00:30:00 - Asteroid mining

00:34:46 - Legal Investment emphasizing the importance of legal investment for startups

#SpaceLaw #SpaceStartups #SpaceMarketing #LegalAdvice #TechLaw #Podcast #spaceports

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Royalty Free Music Licensed by stockmusic.net

UPC: TRA-TBI03

License: Sync License Download License: DOWNLOAD

Purchase Date: 6/3/22

Cue Sheet Track Name: Inspiring Hip Hop

Composer: Two Mountains

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Building Bridges in Space with Sarah Pousho

Sun, 16 Feb 2025 22:20:00 -0000

Welcome to the Space Marketing Podcast! Today we’re exploring the power of connecting in the space industry.

Our guest, Sarah Pousho, Co-Founder & Chief Executive Officer of Space Bridge Partners, will share insights on building meaningful relationships and bridging gaps across companies, countries, and industries. We’ll uncover how strong connections drive innovation, collaboration, and success in the dynamic world of space.

We’ll discuss the art of building meaningful relationships, how to create bridges that drive success, and why cultivating connections is the key to thriving in the dynamic and competitive world of space.

Chapters:

00:00 - Introduction – Welcome to the Space Marketing Podcast

01:17 - Guest Introduction – Meet Sarah Pousho of Space Bridge Partners

01:48 - The Power of Connections – How networking drives success in space

02:25 - Sarah’s Journey to Space – From childhood dreams to co-founding a company

04:03 - Breaking Into the Space Industry – How Sarah transitioned into space marketing

05:12 - About Space Bridge Partners – Connecting private capital to space missions

07:17 - The Role of Branding in Space – Why sponsors are crucial for space projects

09:18 - Real-World Space Partnerships – Brands already investing in space

11:03 - Mission Matchmaking – Aligning sponsors with space initiatives

12:37 - Historical Branding in Space – How Apollo worked with 20,000 brands

13:46 - Exciting Space Missions – Human reproduction in space, Venus atmosphere studies & more

15:11 - The Future of Space Tech – Innovations that feel like science fiction

17:09 - Networking for Success – How to build connections in the space industry

19:17 - Why Space is Collaborative – The unique openness of the industry

21:05 - Space’s Everyday Impact – How space tech affects our daily lives

23:30 - The Next 20 Years in Space – What’s coming & why it’s exciting

25:26 - Big Shifts in the Space Sector – The future of government & private investment

26:41 - Opportunities in Space Careers – Space needs more than just engineers!

28:41 - Final Thoughts – Why space needs you & how to get involved

29:55 - Closing & Special Thanks – Don’t forget to like & subscribe!

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Royalty Free Music Licensed by stockmusic.net

UPC: TRA-TBI03

License: Sync License Download License: DOWNLOAD

Purchase Date: 6/3/22

Cue Sheet Track Name: Inspiring Hip Hop

Composer: Two Mountains

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Business of Space with UAH

Thu, 16 Jan 2025 08:00:00 -0000

The Business of Space with UAH

Join Izzy and guests Dr. Jason Greene and Dr. Hank Alewine from University of Alabama Huntsville, College of Business as they discuss where business, innovation, and opportunity intersect in the ever-expanding space economy. They look at the space industry from a business perspective, bridging the gap between students, organizations, and their communities to inspire the next generation of space leaders. They highlight the power of numbers to advocate for space initiatives, influence policy, and propel the industry and the future workforce forward into the next frontier.

Business of Space Conference - Feb 23-25, 2025

College of Business

https://www.uah.edu/business

Chapters

00:02:19 Introducing Dr. Jason Greene and Dr. Hank Alewine from University of Alabama Huntsville, College of Business

00:06:45 Beacons for space, business, workforce and community development

00:14:56 Business of Space

00:17:49 Space community is growing

00:19:09 Business of Space Conference information

00:21:22 University of Alabama Huntsville College of Business

00:24:10 Huntsville

00:25:04 Developing the business of space

00:29:24 Untapped opportunities in the space economy

00:35:28 Space impacting markets

00:40:01 Space data as an economic driver

00:42:39 Single most impactful innovation impacting the commercial economy today

00:50:23 Commercial industry’s role in developing space policy

00:54:08 Community relations

00:58:20 Entrepreneurial investment

01:00:08 Tech making an impact - Satellites and agriculture

01:04:46 Future trends no one is talking about yet

01:09:34 Final thoughts

About Izzy

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Royalty Free Music Licensed by stockmusic.net

UPC: TRA-TBI03

License: Sync License Download License: DOWNLOAD

Purchase Date: 6/3/22

Cue Sheet Track Name: Inspiring Hip Hop

Composer: Two Mountains

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Transforming Employees into Brand Ambassadors

Thu, 19 Dec 2024 08:00:00 -0000

Transforming Employees into Brand Ambassadors: Insights from Laura Smith on the Space Marketing Podcast

On the latest episode of the Space Marketing Podcast, host Izzy House welcomed Laura Smith, Marketing Manager at Benchmark Space Systems, for an engaging conversation on transforming coworkers into passionate brand ambassadors. This marks Laura’s second appearance on the podcast, following her previous discussion on crafting a 360-degree marketing strategy for trade shows.

The episode delves into strategies that empower employees at every level—from engineers to office staff—to represent their company effectively and enthusiastically. Laura highlights the importance of creating a consistent company narrative and ensuring employees are equipped to communicate it confidently, both internally and externally.

Space Marketing Podcast mentions:

Laura’s previous podcast - https://spacemarketingpodcast.com/episode/marketing-a-360-strategy

Crafting a Stellar Speaker Proposal

https://spacemarketingpodcast.com/episode/crafting-a-stellar-speaker-proposal

About Laura Smith

Marketing Manager

Benchmark Space Systems

https://www.benchmarkspacesystems.com/

Chapters

01:20 Meet Laura Smith, Marketing Manager for Benchmark Space Systems

05:50 Creating brand ambassadors

07:43 Understanding the mission

10:16 Training a culture of thought leadership

13:27 Multiplying the effort

14:42 The pre-event briefing and post-event discussions - Creating awareness of what do we do, why are we here, what are our goals, and what happened at the event.

20:19 New marketing training program - taking the stage

24:05 Creating a knowledge library and a training process

26:19 Public speaking benefits the company and the person

32:48 Knowledge library to aid speaking

35:55 Multiplying the marketing effort

38:55 Back up for context

39:33 Prioritizing now versus future

41:41 Lunch and Learn

44:36 Building processes

47:41 Project management in a marketer’s toolbox

50:47 Partners representation

51:58 Project management represents your brand

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://izzy.house/

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

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The Marketing Power of Being Nice

Thu, 12 Dec 2024 08:00:00 -0000

On this episode of the Space Marketing Podcast, we dive into one of the most simple yet incredibly powerful marketing strategies that often gets overlooked—being nice. Izzy chats with her guest - Bradley Hope, U.S. Area Sales Manager for MSI-DFAT.

Kindness might not sound like a groundbreaking strategy, but in the world of marketing, it can be a game-changer. Being nice isn’t just about good manners—it’s about building trust, creating connections, and leaving a lasting impression that money simply can’t buy.

Chapters:

01:29 Meet Bradley Hope

04:48 About MSI DFAT - Acoustic Testing

10:46 Power of being nice

13:01 Tactics of being nice

15:46 Golden Rule to make a connection

19:30 Challenges of being nice

20:56 Ways to be nice that cost nothing

23:29 Future of the space industry

28:13 Emotional Intelligence

32:58 Final Thoughts

Book references:

Disciplined Entrepreneurship: 24 Steps to a Successful Startup by Bill Aulet

Influence by Dr. Cialdini

MSI DFAT - Maryland Sound International - Direct Field Acoustic Testing

Orion images provided by MSI DFAT

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

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Telling your brand story with models and replicas

Thu, 14 Nov 2024 08:00:00 -0000

In this episode of the Space Marketing Podcast, Izzy dives into the art of storytelling and exploring a unique approach that brings products to life in a whole new way using detailed model replicas with guests, David Chalkho - Founder and Dario Wainer - Architect and marketing for SkyScale in Argentina.

This strategy captivates audiences by helping them visualize, interact with, and connect emotionally to your product—giving them a compelling experience without the real thing being right in front of them.

Chapters:

2:53 Dario Wainer

3:53 David Chalkho

6:02 Skyscale - space models

08:52 NASA replicas telling the space stories

10:21 Bringing the concept to an investor using replicas

16:02 Different formats and levels of detail of SkyScale replicas

18:18 Promoting SkyScale

23:27 Final thoughts

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Educating for the Stars: Inspiring the Next Generation

Thu, 14 Nov 2024 05:49:00 -0000

In this episode of the Space Marketing Podcast, host Izzy House dives into the power of education in space marketing. Featuring retired Brigadier General Damon Feltman (founder of OXR Consulting), Dave Thomas (Executive Director of Milo Space Science Institute at ASU), and Robert Aillon (founder of Leviathan Space Industries), the episode explores how they inspire the youth of Ecuador to dream big and reach for the stars! 🌟

Brig General (retired) Damon Feltman - Founder of OXR Consulting

David Thomas - Executive Director, Milo Space Science Institute at ASU Robert Aillon - Founder Leviathan Space Industries

Contact via LinkedIn

CHAPTERS:

01:32 Meet Damon, David, and Robert

05:11 Robert Aillon and the Ecuadorian education initiative

8:39 Brigadier General Damon Feltman goes to spread the word that space is for everyone

11:27 Media interviews

12:31 Dave Thomas - sharing the dream to space

16:43 Promoting the initiative and creating a space future

20:57 Milo Science Science Institute programs - Climate Action Academy where business applications using satellite imagery to monitor Earth and using Moon to Mars Architecture to inspire new ideas

23:31 “Why Ecuador should go to space” essay

25:11 Talking to the different departments about the space economy and it trajectory

26:00 Space Marketing Books clip

26:29 Next steps for the education programs

28:16 Milo Space Science Institute programs into other countries

29:12 Sharing space changes lives

30:45 Thunderbird painting - the story of mutual respect

33:41 Thunderbird School of Management - providing the tools to empower people and impact the space industry

41:55 Importance of education

48:24 A challenge

Links:

Thunderbird School of Management - https://thunderbird.asu.edu/

Milo Space Science Institute - https://miloinstitute.org/

Leviathan Space - https://www.linkedin.com/company/leviathan-space-industries-llc/

OXR Consulting

School mentioned:

Centro Ecuatoriano Norteamericano - CenEcuador.edu.ec

Unidad Educativa Bilingue Javier - uejavier.edu.ec

El Colegio Politécnico - copol.edu.ec

Academia Naval Almirante Illingworth - anai.edu.ec

Colegio Americano - colegioamericano.edu.ec

Universidad Hemisferios - uhemisferios.edu.ec

Inicio Universidad San Francisco de Quito - usfq.edu.ec

University of the Americas - udla.edu.ec

Escuela Superior Politecnica del Litoral - espol.edu.ec

Space Marketing Podcast - Artemis Accords signing - Ecuador Ambassador to the United States Ivonne Baki at https://spacemarketingpodcast.com/episode/space-marketing-podcast-ecuador-ambassador-to-the-united-states-ivonne-baki

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

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Breaking into Space: Non-Space Businesses Entering the Space Industry

Thu, 03 Oct 2024 07:00:00 -0000

Join Izzy as she chats with Beth A. Dean-Pope, CEO of Opus Solaris and a pioneer for expanding the boundaries of what's possible in space and space marketing.

In this episode, we dive into the rise of non-traditional industries entering the space sector—from technology and fashion to automotive and telecommunications. We'll explore how these industries are not only driving innovation but also creating new opportunities for new marketing tools as non-space businesses of all sizes to participate jump into the space industry.

CHAPTERS:

01:13 Meet Beth Dean-Pope

06:30 Opus Solaris

08:18 Point of transition in space

08:47 Building benefits for the sciences with commercialization of space

10:34 You can’t change the world if no one knows you exist

11:27 Storytellers of Apollo

12:16 Edison Moment

13:58 Bringing non-space companies into space

17:11 Subscribe to the Space Marketing Podcast

17:48 The high net worth

18:48 Inspiration 4 and Polaris Dawn

21:31 What are the barriers for the non-traditional companies as they go into the space industry?

23:48 Non-space brands doing science in space

24:34 Companies big and small can do space projects and workforce development

25:39 Changing life on Earth and Agritech

26:53 Target and cotton

27:21 Comes back to storytelling

28:16 Providing marketing

31:23 Marketing to the public

33:32 Ultimate product placement and corporate involvement

36:25 The future of space

36:39 Orbital data centers

38:43 Multiple space stations for science and space tourism

39:39 Space debris

41:29 Spaceship Earth

44:59 Final thoughts

Links:

https://opussolaris.com/

Contact Beth on LinkedIn

Space for Kentucky - https://spaceforkentucky.com/

Loretta Whiteside - The New Right Stuff

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Communicating the Value of Space with guest Katie Gibas with Moog

Thu, 26 Sep 2024 07:00:00 -0000

Izzy chats with Katie Gibas, Marketing Communications Manager for Moog about communicating the value of space. They explore how important it is to master the art of speaking, so you can amplify your company’s voice and effectively tell your company’s story in a way that resonates.

Chapters:

01:07 Communicating the value space

02:20 Meet Katie Gibas

06:33 About Moog

08:29 Anti-space messaging

10:24 Telling your story in front of the camera - working with your staff to prepare them for interviews

14:41 Getting over self-consciousness

16:11 Telling the story

18:22 Pool noodle rockets

19:46 Space is for everyone

20:17 Ad

22:38 Different perspectives

24:26 Get feedback

25:33 Video series “The faces of Artemis at Moog”

28:24 Current video project about avionics

28:59 Reaching the people outside the space industry bubble

30:30 Unique and powerful networks and audiences

31:35 Telling the company’s story with hands-on activities

32:49 Challenges working in the space industry - can’t talk about it

38:14 Volunteering builds powerful employees and powerful outreach strategies

43:04 Volunteers makes the company human

43:58 Future of space

45:07 Challenge - Tell us a story

Links:

https://spacemarketingpodcast.com/

https://www.moog.com/

https://www.youtube.com/mooginc

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Creating a sustainable space - Guest Krystal Azelton

Thu, 12 Sep 2024 07:00:00 -0000

Izzy chats with Krystal Azelton, Senior Director of Program Planning at Secure World Foundation. She is a passionate voice about getting the space message out into the public. Krystal works tirelessly as she is driven to ensure that space is secure, sustainable, and peaceful for future generations and our planet. She travels all around the world to spread the message of how important space is in our daily lives.

Krystal Azelton

Secure World Foundation

https://swfound.org/

Chapters:

01:15 Introducing Krystal Azelton, Senior Director of Program Planning at Secure World Foundation

02:30 Krystal’s journey to space

07:38 Becoming the megaphone for a cause

10:48 The message of value about space and the connection to the environment

14:46 Importance of communication and our audience

15:47 Importance of messaging for the future of space and its space sustainability

16:49 Messaging impacts innovation, budgets, policy, regulations, and the future workforce

20:02 Workforce - appealing to this generation who want to make an impact in the world

22:19 Inspiring our children - space relates to many industries

24:58 Space need everyone from accountants to marketing to scientists

27:03 Marketing is multifaceted

27:43 Space sustainability

33:15 Taking action

35:36 Outside of the bubble

37:59 Creating a healthy space industry

42:23 Final thoughts and a challenge

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

From startup to stardom - Marketing to space

Thu, 29 Aug 2024 07:00:00 -0000

I met Connor and James at SmallSat and they told me that I absolutely had to meet Aphrodite Brinsmead, their marketing guru! She has been with Duro for over two years and started from the ground floor on the marketing side of things. Aphrodite is a Product Marketer at Duro, a Product Lifecycle Management platform for hardware engineers. She is responsible for messaging, market intelligence, customer comms and sales enablement.

Duro helps disruptive hardware teams design and build products faster. It is no wonder that space is part of their playground.

CHAPTERS

01:08 Introducing Aphrodite Brimsmead from Duro

02:45 About Duro

04:10 From engineering to marketing

05:14 Customer experience

06:13 Starting up

07:26 Scrappy developing creative results

10:28 How has Duro grown?

11:11 Having a marketing person on staff

12:08 Working with an agency

14:06 Creating assets and finding the right audience

14:43 SmallSat

16:08 AD

17:16 Preparing your team for conferences

19:09 Other marketing challenges - AI, a lack of time, and oodles of smarts

20:26 Marketing tools in the toolbox

23:48 Why space

25:59 Duro case study - AstroForge

28:13 Final thoughts

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Game changing space stations - Max Space

Thu, 01 Aug 2024 07:00:00 -0000

Space is on the verge of major changes within the next four years. Join Izzy as she chats with Kirsten Whittingham, the new President of Max Space about the disruption her company is leading in new space station inflatable modules providing affordable scalable modules for in-space habitation, manufacturing, research labs, space farms, tourism, sports, and entertainment.

https://getmaxspace.com/

CHAPTERS

01:13 Introduction of Kirsten Whittingham, President of Max Space

02:32 Building a cake and contracts

Kirstn’s journey to space via space camp

09:20 Max Space

13:21 Max Space Founders - Aaron Kemmer and Maxim de Jong

20:03 Manufacturing in space - What is the difference between manufacturing in space and manufacturing on Earth

21:15 Biomanufacturing of human organs and retinas

24:53 Cosmic Girls Foundation

30:44 Diversity in culture and background experience to bring different perspectives and different solutions

32:42 Space needs you - space needs all kinds of professions

Outreach of space

33:48 Marketing through thought leadership with conferences by speaking on panels and sponsoring, then building trust further with news releases, websites, and social media.

37:09 Importance of outreach

40:06 Marketing and outreach challenges

44:35 Websites and social media

45:08 Having a professional marketing from the beginning

47:53 Future outlook for space

50:11 Final thoughts of the day

Cosmic Girls Foundation - https://www.cosmicgirls.org/

Space Camp - https://www.rocketcenter.com/SpaceCamp

Embry-Riddle University - https://erau.edu/

Genesis 1 and 2

Bigelow Expandable Activity Module (BEAM) on the International Space Station

Made in Space

Small Sat 2024 - https://smallsat.org

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Crafting a Stellar Speaker Proposal

Thu, 04 Jul 2024 07:02:00 -0000

Getting your brand on stage at an event is a powerful marketing strategy. But how do you get selected to speak? Join Izzy to find out with guest Tina Leighty, Content Manager and Program Chair for SpaceCom.

They will talk about what an organizer looks at when selecting speakers and how to make your presentation proposal rise to the top of the submissions. Tina and Izzy will discuss crucial DOs and DON’Ts for aspiring panelists and keynote speakers, offering insights that can transform your approach to event speaking opportunities.

Commercial Space Week - January 27-31, 2025 in Orlando, FL

SpaceCom | 51st Space Congress - https://www.spacecomexpo.com

Space Mobility Conference - https://spacemobility.org

GSA Spaceport Summit - https://www.globalspaceportalliance.com/gsa-spaceport-summit-2/

Call for speaker presentations - DEADLINE: JULY 10, 2025

https://app.sessionboard.com/submit/spacecom-presents-commercial-space-week-2025/c76b41bf-87fd-4061-aa35-cd894ac6a3d6

Izzy’s TINA Talk - https://youtu.be/VO0g8dt1uSw?si=lBNKFZ7BuzigNWjD

CHAPTERS:

01:12 Introduction

02:16 Meet Tina Leighty from SpaceCom Content Manager and Space Congress Program Chair

03:52 Tracks at SpaceCom and Space Mobility Conference

05:23 Speaking at SpaceCom

07:38 Getting interesting speakers and keynotes

09:12 Selecting panelists and TINATalks

09:54 Benefits of Speaking

11:56 Speaking is about the audience, not about selling your company

13:48 Filling out the speaker presentation proposal

19:21 Things to avoid in your proposal

20:24 The rating system for approval (how your paper can move to the top)

22:37 The criteria

26:46 Advice for would-be presenters

29:54 Toastmasters

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing a 360 strategy

Thu, 30 May 2024 07:00:00 -0000

Join Izzy as she chats with Laura Smith, Marketing Manager at Benchmark Space Systems about developing a 360 strategy at a tradeshow and how to get the most exposure and connection at a tradeshow to develop deep relationships with clients.

GUEST:

Laura Smith

Marketing Manager

Benchmark Space Systems

https://www.benchmarkspacesystems.com/

CHAPTERS:

01:20 Introduction to Laura Smith

02:38 Laura received a copy of Izzy’s Space Marketing book

03:51 Community of Marketers

04:41 Marketing equals storytelling

06:37 Spiritual side of space

08:47 Climate Crisis - we need space to see it in order to fix it

10:08 Do space responsibly and do it right

11:33 Laura’s marketing position at Benchmark Space Systems - green technology in propulsion

12:31 Optimizing the mission and providing mission services for a satellite’s full lifecycle

15:13 Creating a business around your audience and their needs

17:35 Trade shows and conferences as a 360 marketing strategy

18:42 Thinking about the long games, building trust, messaging, pre-event activities, news releases, speaking, live demos, and sponsoring

22:56 Creating a fun experience and developing a relationship with attendees

24:11 Training and preparing the staff for speaking and presentation

24:59 Post-event debriefing and developing the ROI for the event

25:42 Giving your team the tools to develop great relationships

28:15 Marketing Challenges - It is OK to say you do not know

29:32 Marketing Challenge for space - Creating visuals of in-orbit products and homogenization of the visuals across the space brands

31:17 Trust is everything

32:06 Marketing in space versus other industries

32:52 Encouraging new conversations

35:24 Space in the next 10-20 years - more problems solvers and more voices

37:58 Final Question

40:17 See Change Sessions bringing diverse thought conversation

#spacemarketing
#spacebusiness
#commercialspace
#marketing

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Strategic Space Marketing

Thu, 09 May 2024 07:00:00 -0000

Join Izzy as she chats with Kimme Golash with Strategic Space Marketing! She is embarking on a new journey in her marketing journey and has developed a business to support space businesses and their marketing team.

A company can experience times of overload as they are approaching milestone moments. Kimmee’s company can come in to support the marketing team or act as a marketing partner in order to grow.

#spacemarketing #spacebusiness #commercialspace #marketing

CHAPTERS:

01:14 Introduction

02:17 Meet Kimmee

03:18 Passion for working with small space companies

04:37 Strategic Space Marketing

08:37 Marketing team of one

10:26 Creating marketing for an event

11:32 Social Media engagement

13:49 Social media algorithm

14:13 Marketing challenges

19:16 Market to your investors

21:21 Favorite marketing Strategy or tactic - Events

26:20 Developing a relationship where companies can benefit each other

28:36 The next 10 to 20 years

32:46 The importance of space for Everyone, not just people in the space industry

36:11 Final Thoughts

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing rockets down under with Amanda Hudswell at Equatorial Launch Australia

Thu, 02 May 2024 07:00:00 -0000

In today's episode, Izzy discusses the importance of a marketing plan with Amanda Hudswell at Equatorial Launch Australia.

A marketing plan provides a blueprint for your communication activities, maximizes your efforts by targeting the most important audiences, and determines the marketing activities that resonate with them. A plan transforms dreams into reality by establishing the steps necessary for an idea to come to fruition and it provides clarity for action for the entire company and its team.

Amanda Hudswell

Head of Marketing Communications and Public Affairs

Equatorial Launch Australia

https://ela.space

CHAPTERS:

01:17 Importance of a marketing plan

03:01 Eclipse

04:27 Meet Amanda Hudswell

07:54 About ELA

13:59 When to bring in a marketing professional

16:24 The Marketing Plan

19:17 Your audience and crafting a message that resonates

22:25 Strategies and tactics of a marketing plan

24:02 Constructing the plan and getting scrappy

22:37 Measuring and testing

30:24 Non-digital results

32:52 Telling the space story

36:47 Your audience is the hero, your company is the guide

39:53 Marketing challenges

41:59 Marketing successes

44:17 Algorithms - shooting at a moving target

46:34 Bad actors, trolls, and grumpy people

53:59 The future of space

58:57 Final Thoughts

MENTIONS:

GSA Spaceport Summit - https://www.globalspaceportalliance.com/gsa-spaceport-summit-2/

Building a BrandStory by Donald Miller

ITAR regulations - The International Traffic in Arms Regulations (ITAR) are a set of US government regulations that control the import and export of defense products, services, and information. The purpose of ITAR is to protect national security and advance American foreign policy interests. ITAR governs the following: Manufacture, Export, Temporary import, Provision of defense services, and Brokerage activities involving items described on the USML.

https://www.pmddtc.state.gov/ddtc_public/ddtc_public?id=ddtc_kb_article_page&sys_id=24d528fddbfc930044f9ff621f961987

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to attract investors

Thu, 25 Apr 2024 07:00:00 -0000

Join Izzy as she chats with Jeffrey Ugbah at Galaxy Digital about how to attract an investor for a space company.

Back a few months ago, a podcast listener reached out and asked for an episode that focused on what investors are looking for in a company and what are some marketing tips to attract them. Here it is!

Izzy chats with Jeffery Ugbah, Director at Galaxy Digital, a venture capital company. They talk about what investors look for in a space company.

ABOUT JEFFREY UGBAH

Jeffery Ugbah

Director at Galaxy Digital

galaxy.com

CHAPTERS:

01:15 Introduction to Jeffery Ugbah

03:48 Jeffrey's journey to space

08:54 Galaxy Digital

11:15 Why is the space industry interesting to investors?

14:15 How important is marketing and branding of a potential company to an investor?

19:00 What does a lack of branding say to investors?

21:05 Value of telling your story

22:48 The whole package

25:30 How does space differ from tech in expected growth?

28:57 Increase or decrease in first level Series A seed funding for space investments?

30:54 How do you find investors/investees?

35:37 Keeping your business a secret

38:12 Pitfalls that make companies undesirable to investors

42:12 How much percentage should a founder keep during a round?

43:43 Market fit

47:16 Bring in a marketing professional from the beginning of the development

48:42 Future of space

51:27 Final Thoughts

MENTIONS:

Evercore

Galaxy Digital

Bitcoin

Digital Assets

Computing

High performance Computing ASIC Miners

Gaming

Climate Tech

Frontier industries

Space tech

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast - Shannon Clement - Fractional CMO Leadership

Thu, 18 Apr 2024 07:00:00 -0000

Join Izzy on the Space Marketing Podcast as she chats with Shannon Clement about a unique workforce solution for start-up and scale-up businesses to hire marketing professionals. It's called fractional leadership, offering a hybrid staffing model that combines the advantages of an in-house Chief Marketing Officer with those of a contract professional.

ABOUT SHANNON CLEMENT:

Shannon Clement

Fractional Chief Marketing Officer (CMO)

Engagement Marketing

https://engagementmarketing.ca

613-799-5207

shannon@engagementmarketing.ca

Book a meeting: https://calendly.com/shannon-cmo/30min

Shannon helps organizations position themselves for growth, drawing on 20 + years of experience in creating digital marketing and product development strategies that have resulted in highly converting online assets and campaigns. The journey from Start-up to Scale-up can be difficult but it doesn't have to be painful.

As a Fractional Chief Marketing Officer & Marketing Agency Owner, Shannon has supported organizations and businesses in the growth stage looking for positioning help & support gaining further market traction. She also serves as a marketing consultant to Start-up Founders through various Accelerator and Incubator programs, guiding them to develop their marketing strategy.

CHAPTERS

01:24 Meet Shannon Clements from Engagement Marketing

03:22 Shannon’s journey to space

07:06 Shannon’s journey to marketing

09:18 Starting with Start-ups

10:08 Fractional Leadership

14:27 Reducing costs

15:51 Fractional Leadership is not for everyone

17:44 Start-ups

19:37 Women’s Aerospace Network

21:44 Women in leadership

24:47 Dominant Information Solutions Canada (DISC)

26:38 Fun bits of marketing - translating the message

29:59 Companies transitioning into the space industry

31:23 Understanding the audience and their language

32:29 Space industry in 10 to 20 years

36:31 Final thoughts

MENTIONS:

Beth Mund Casual Space Podcast

N2K T-minus Space Daily

Women’s Aerospace Network

Women’s Space Network Award voting deadline May 1

Dominant Information Solutions Canada (DISC) developing satellite cybersecurity telemetry hardware called eClypse.

CySat 2024

#Satellite #Cybersecurity #FractionalLeadership #Start-ups #Scale-ups #SpaceTech #spaceindustry #SpaceMarketing #commercialspace #spacebusiness

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Graphics: Building the space brand with guest Ed Fyfe

Wed, 13 Mar 2024 07:00:00 -0000

Join Izzy as she journeys to the graphic side of marketing and chat with Senior Brand Design and visual storyteller,

Graphics and images continue the brand’s story on a visual level transforming the narrative into a visual language that resonates and connects with audiences if it is done well. Together, they work harmoniously to capture attention, create a connection, build brand recognition, and leave a lasting impression. In an era where consumer engagement is vital, understanding the importance of storytelling and graphic design is essential for brands looking to stand out in the ever-changing market.

Ed Fyfe

Senior Brand Designer

www.edfyfedesign.com

CHAPTERS:

01:19 The value of graphics and developing a story

03:15 Meet Ed

07:07 Creativity

07:42 Ed Fyfe Design

08:36 Change only when it ceases to be effective

09:35 Imagery develops a brand

11:40 Merchandising a brand

21:04 Repurposing materials

26:07 Ai in graphic design

26:42 Mailer

33:00 SaxaVord Spaceport and their podcast

38:31 The next 10-20 years

41:33 Space for Kentucky

45:56 Tide

48:27 Final Thoughts

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Sustainability with guest Daniel Smith with AstroAgency

Wed, 21 Feb 2024 08:00:00 -0000

In this episode of the Space Marketing Podcast, Izzy continues to chat with marketing professionals on the agency side. Today we will meet with Daniel Smith with AstroAgency from Edinburgh, Scotland, United Kingdom. The UK is becoming a leader in the space industry. While most countries look at establishing one spaceport, the UK is building seven!. They are serious about space And they are leading the way with eco-friendly facilities and launch methods.

Daniel Smith with AstroAgency is raising his voice to help the U.K and the world to tell their story of space.

#spacesustainability #Spacedebris #ClearSpace #Astroscale #UKSpace #AstroAgency #FireArrow #DanielSmith #IzzyHouse #spacemarketing #spaceindustry #spaceeconomy #spacedata #satellite #Zerocarbon #alternativefuels #netzero #workforcedevelopment

DANIEL SMITH

Founder & Creative Director

https://astroagency.co.uk/

https://firearrow.space/

LINKS

https://astroagency.co.uk/

https://firearrow.space/

https://clearspace.today/

https://astroscale.com/

https://www.gov.uk/government/organisations/uk-space-agency

https://www.globalspaceportalliance.com/gsa-spaceport-summit-2/

https://foe.org/

https://spacescotland.org/

CHAPTERS

1:11 Meet Daniel Smith, Founder & Creative Director of AstroAgency

2:22 Daniel’s journey to the space industry

6:03 Space needs skilled professionals and marketers (marketeers)

6:32 AstroAgency

8:17 The need for space awareness and public disconnect

9:48 Fire Arrow - assisting countries develop sovereign launch capabilities

13:02 Space Bar

17:05 Hold on to your boosters

17:35 What are some marketing challenges

22:18 Why businesses need marketing

24:39 Successful marketing campaigns and strategies and why they were successful

26:26 Campaign with Clear Space, Astroscale, and UK Space Agency going to music and science festivals to promote space

29:30 UK and their space sustainability goals in space and on Earth

35:57 Workforce development

41:34 Ukrainian war with Russia

46:12 Future of space in the next 10-20 years

50:54 Final thoughts

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

The Right Size Marketing

Wed, 07 Feb 2024 08:00:00 -0000

Join Izzy for a conversation with Melody Tholstrup with My Size Marketing as they touch on the challenges and successes of working within this space industry. They also underline the significance of having a marketing professional as part of a company’s team.

Get ready for their journey to the space industry and the strategies that drive it forward.

Melody Tholstrup

My Size Marketing

https://mysizemarketing.com

CHAPTERS:

01:19 Meet Melody Tholstrup

7:52 Self promotion

11:12 Putting yourself out there

15:36 Stories are powerful

16:37 My Size Marketing

23:11 All Points

41:39 Final thoughts

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

#MarketingChallenges
#MarketingSuccesses
#SpaceIndustry
#InvestorRelations
#TechnologyDiscussion
#CompanyPromotion

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing with conferences - Guest Kevin Brown with All Points

Wed, 24 Jan 2024 08:31:00 -0000

Izzy chats with Kevin Brown Sr. Vice President of Business Development from All Points. They look at marketing and establishing his company as an industry leader using conferences, like the upcoming SpaceCom event, as a platform.

This marketing strategy involves participating in various capacities – hosting, sponsoring, vending, and speaking at events. These activities increase brand awareness but also position the company as an industry authority, reaching a targeted audience deeply interested in the event's focus.

The SpaceCom event, part of the ongoing Commercial Space Week January 29 to February 1 in Orlando, presents a valuable opportunity to implement these strategies and strengthen the company's standing in the commercial space sector.

Join Izzy and Kevin at SpaceCom next week!

SpaceCom - 50th Space Congress on January 30 to February 1, 2024

Session: Optimizing Spaceport Infrastructure

GSA Spaceport Summit - January 29, 2024

Space Mobility Conference - January 30, 2024

ABOUT KEVIN BROWN

Sr. Vice President of Business Development

All Points

https://spaceprep.com/

https://www.allpointsllc.com/

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Power of Connection: Marketing with Conferences with guest, Kevin Brown Sr. VP at All Points

Wed, 24 Jan 2024 08:11:00 -0000

Join Izzy and Kevin at SpaceCom next week!

SpaceCom - 50th Space Congress on January 30 to February 1, 2024

Kevin's session: Optimizing Spaceport Infrastructure

Izzy's session: Workforce Development and Maintenance

GSA Spaceport Summit - January 29, 2024

Space Mobility Conference - January 30, 2024

ABOUT KEVIN

Kevin Brown

Sr. Vice President of Business Development

All Points

https://www.allpointsllc.com/

SpacePrep

MARS Suite

Command and Control

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast - Julie Bonner with Freefall Aerospace

Wed, 25 Oct 2023 07:00:00 -0000

Join Izzy for a conversation with Julie Bonner, the Director of Communications at Freefall Aerospace. In this informative chat, they explore the fascinating world of satellite and ground station technology, as well as the ins and outs of marketing a space tech company.

During their discussion, Izzy and Julie touch on the challenges and successes of working within this space industry. They also underline the significance of having a marketing professional as part of the team, and how this role helps in promoting the company to both the general public and potential investors. Get ready for their conversation as they shed light on the space tech industry and the strategies that drive it forward.

Julie Bonner

Director of Communications

FreeFall Aerospace

https://www.freefallaerospace.com/

Importance of a marketing professional

https://www.linkedin.com/feed/update/urn:li:activity:7110315554749431809/

Arizona Technology Council

Paragon - Space Marketing Podcast episode - https://spacemarketingpodcast.com/episode/space-marketing-podcast-with-grant-anderson-ceo-of-paragon

Arizona Spaceport Alliance - Space Marketing Podcast episode - https://spacemarketingpodcast.com/episode/space-marketing-podcast-with-karyn-macvean-and-ben-hernandez

Arizona State University

University of Arizona

She Tech

CHAPTERS:

01:12 Meet Julie Bonner

04:24 About Freefall Aerospace

07:22 Importance of a marketing professional

10:16 Marketing Challenges

11:12 Show how it benefits the customers

12:04 The other marketing challenge - non-disclosure agreements

13:05 Make sure you exist with a consistent brand

14:51 Getting your story out, even if it is only to investors

15:49 Marketing in the boardroom

17:30 Marketing Successes - Creating the brand

20:10 Marketing is everything you do

21:11 Creative people

24:02 Where do you see space in the future?

26:27 Final thoughts of the day

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast - Julie Bonner with Freefall Aerospace

Wed, 25 Oct 2023 07:00:00 -0000

Julie Bonner

Director of Communications

FreeFall Aerospace

https://www.freefallaerospace.com/

Importance of a marketing professional

https://www.linkedin.com/feed/update/urn:li:activity:7110315554749431809/

Arizona Technology Council

Paragon - Space Marketing Podcast episode - https://spacemarketingpodcast.com/episode/space-marketing-podcast-with-grant-anderson-ceo-of-paragon

Arizona Spaceport Alliance - Space Marketing Podcast episode - https://spacemarketingpodcast.com/episode/space-marketing-podcast-with-karyn-macvean-and-ben-hernandez

Arizona State University

University of Arizona

She Tech

CHAPTERS:

01:12 Meet Julie Bonner

04:24 About Freefall Aerospace

07:22 Importance of a marketing professional

10:16 Marketing Challenges

11:12 Show how it benefits the customers

12:04 The other marketing challenge - non-disclosure agreements

13:05 Make sure you exist with a consistent brand

14:51 Getting your story out, even if it is only to investors

15:49 Marketing in the boardroom

17:30 Marketing Successes - Creating the brand

20:10 Marketing is everything you do

21:11 Creative people

24:02 Where do you see space in the future?

26:27 Final thoughts of the day

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast - Oscar Garcia with InterFlight Global

Wed, 18 Oct 2023 07:00:00 -0000

🎙️ Welcome to an exciting episode of the Space Marketing Podcast, featuring Oscar Garcia, the founding Partner, Chairman, and CEO of InterFlight Global Corporation. Tune in as we explore the world of space transportation and the strategies that InterFlight Global Corporation will discuss for developing Spaceport-Connectivity for the U.S. and beyond.

In this episode, we'll deep-dive into four main flight technologies: Transonic, supersonic, hypersonic, and orbital and talk about the unique aspects of each technology that is changing space transportation.

And that's not all! Join us as Oscar Garcia will be presenting at the upcoming Space For Kentucky events. In Part 1 on October 26, he will present insights on point-to-point transportation, offering a roadmap for developing spaceports. In Part 2 on November 30, we'll focus on horizontal launch spacecraft, aircraft, or aerocraft, exploring the exciting potential of this technology.

Stay tuned for an enlightening discussion on the future of space transportation and the transformative impact it will have on our world!

Oscar Garcia

Chairman & CEO of InterFlight Global

https://www.hsat.highspeedflight.com

High Speed Aerospace Transportation (HSAT) workshop

November 16 - 17, 2023

Midland, TX

Space for Kentucky

https://spaceforkentucky.com/

Oct 26 and Nov 30 at 6:00-7:30 PM Eastern

GSA Spaceport Summit

January 29 in Orlando, FL

https://www.globalspaceportalliance.com/

CHAPTERS

01:15 Introduction of Oscar Garcia

01:57 Space For Kentucky

3:00 Need for faster planes

4:08 About Oscar Garcia

06:52 Point-to-Point

09:47 Supersonic aircraft

11:35 InterFlight Global

13:03 Need more airports

15:46 High Standards

17:39 What if we did not develop airports?

20:21 Tourism and appreciation of other cultures

23:00 Getting the message out

23:29 High-Speed Aerospace Technology (HSAT) Event

28:39 Supersonic, hypersonic, and suborbital differences

32:32 SpaceX testing

32:45 Kitty Hawk and the Wright Brothers

34:00 Timeline for the next 20 years

36:42 Everything is faster but the movement of goods and people

38:34 Fly fast, fly safe

41:34 If you have an airport and you want to make it supersonic - contact Oscar

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast with Steve Wolfe from Beyond Earth Institute PART 2

Mon, 16 Oct 2023 07:00:00 -0000

Join Izzy as she delves into PART 2 of the future of space exploration with Steve Wolfe, President and Co-founder of the Beyond Earth Institute.

The Beyond Earth Institute is a non-profit think tank focused on preparing for the future of humanity beyond our home planet. They conduct research, provide analysis, and offer recommendations on space policy proposals with implications spanning from the near-term to the next hundred years.

Policy plays a pivotal role in shaping the trajectory of space development, and understanding its dynamics is crucial for what awaits us in the cosmos. In this interview, we explore what the Beyond Earth Institute is doing to pave the way for human habitation and work beyond Earth.

In Part 1, we got to know Steve Wolfe and his journey to space policy. Let’s head into part 2 of our interview with Steve and begin with the question that will be at the heart of our space future and the Beyond Earth Symposium in Nov 1-2.

#BeyondEarth #SpaceExploration #FutureInSpace #BeyondEarthInstitute #SpacePolicyInsights

ABOUT STEVE WOLFE

Co-founder and President of Beyond Earth Institute

wolfesm119@gmail.com

https://beyondearth.org/

https://beyondearthsymposium.org/

November 1-2, 2023

American University Washington School of Law

Washington, DC

Beyond Earth video

https://youtu.be/psYLgDYpDEs?si=vBByYJ8TY-Twfk5H

GSA Spaceport Summit

https://www.globalspaceportalliance.com/all-events/

CHAPTERS

02:26 Beyond Earth Symposium

02:52 Frank White, author of the Overview Effect

03:35 Peter Garretson, Senior Fellow in Defense Studies, American Foreign Policy Council

04:06 Lt General John Shaw

05:07 Keynote Ken Bowersox, NASA Associate Administrator for Space Operations

05:36 International Space Station

06:05 VAST

07:00 Elon Musk

12:50 Gaia Hypothesis

15:06 Steve’s book - The Obligation: A Journey to Discover Human Purpose on Earth and in the Cosmos

15:44 Outreach Challenges

23:00 BRIC and policy

25:32 The importance of supporting space efforts

27:14 What drives elected officials

28:13 Space STEM

28:45 Where’s our Greta?

29:17 Space debris and mitigation

32:10 Not science fiction, but science future

32:37 Why are we spending resources to go to space?

34:24 So called “Billionaire’s playground”

36:39 Space is no longer just based on government spending

38:22 Final thoughts

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast with Steve Wolfe from Beyond Earth Institute

Wed, 04 Oct 2023 07:00:00 -0000

Join Izzy as she delves into part 1 of the future of space exploration with Steve Wolfe, President and Co-founder of the Beyond Earth Institute.

#BeyondEarth #SpaceExploration #FutureInSpace #BeyondEarthInstitute #SpacePolicyInsights

ABOUT STEVE WOLFE

Co-Founder and President of Beyond Earth

Author of The Obligation: A Journey to Discover Human Purpose on Earth and in the Cosmos

https://beyondearth.org/

https://beyondearthsymposium.org/

November 1-2, 2023

American University Washington School of Law

Washington, DC

Krunal Joshi, Counsellor, Space at Embassy of India, ISRO Representative in USA

Hague Institute - Washington Compact

GSA Spaceport Summit

https://www.globalspaceportalliance.com/all-events/

Op-Ed article

https://spacenews.com/op-ed-to-open-the-space-frontier-cld-must-not-fail/

MENTIONS

High Frontier: Human Colonies in Space written by Gerard K. O'Neill.

Axiom

Northrop Grumman

Orbital Reef

Gravitics

Vast

Government Agencies:

NASA

FAA

Department of Commerce

CHAPTERS

01:10 Introduction

02:41 Steve’s space journey

Congressman

08:41 Space Settlement Act of 1988

09:46 NASA Authorization Bill

11:22 Beyond Earth Institute

12:11 Three pillars - Technologies, Financing, and Policy

16:30 Goal of the Beyond Earth Symposium

NASA - Commercial LEO

24:28 Mission Authorization

25:43 India and other countries landing on the Moon

26:06 What are government roles and responsibilities

27:00 International Speakers

27:48 Big Question

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast with Alice Carruth from T-Minus Space Daily

Wed, 20 Sep 2023 07:00:00 -0000

In this episode of the Space Marketing Podcast, Izzy chats with Alice Carruth, the producer of the t-MINUS Space Daily Podcast. They discuss into the critical need for public education about the rapidly evolving space industry, emphasizing the importance of disseminating accurate and accessible information.

They also discuss the pivotal role of marketing professionals within the space sector, and how it is instrumental in driving engagement, fostering public interest, and propelling the industry forward. The discussion underscores the importance of having a marketing professional on your team and their vital role in a company’s outreach while advancing the understanding and excitement surrounding space exploration.

ALICE CARRUTH

Space@n2k.com

https://www.n2k.com/about-us

t-MINUS Space Daily Podcast and Deep Space Weekend

https://space.n2k.com/podcasts/t-minus

https://www.linkedin.com/company/n2k-space

https://twitter.com/TMinusDaily

Signals and Space newsletter

https://space.n2k.com/newsletters/signals-and-space

#marketingstartups #entrepreneur #business #marketing #marketingprofessional #spacemarketing #podcast #spacenews #marketingteam #cybersecurity #spaceeconomy #spaceindustry #BrandonKarpf #Izzy #podcast #AliceCarruth

CHAPTERS:

01:14 Introduction

04:33 Alice’s journey to space

09:33 Spaceports

11:25 T-Minus Space Daily Podcast

17:19 Space in our lives

18:03 International space news

19:57 Space Race… a friendly one

20:59 Marketing t-Minus

25:21 t-Minus milestones

27:06 Marketing challenges

32:18 Environmental incubator

34:46 Advice for marketing professionals

39:02 Advice for business

42:43 Space prediction: #Hypersonic #point-to-point, #Earth observation, space #agriculture, #in-space #manufacturing

45:18 What is point-to-point?

48:50 In-space manufacturing, space debris, space traffic management

50:26 Final thoughts

MENTIONS:

AIAA Ascend

https://www.ascend.events/

Oct 23-25

Beyond Earth

https://beyondearthsymposium.org/

Nov 1-2

Las Cruces Space Festival

https://www.facebook.com/LCSpaceFestival/

Spaceport America

https://www.spaceportamerica.com/

Izzy’s books:

Space Marketing: Spaceports

Space Marketing: Competing in the new commercial space industry

Global Spaceport Alliance

Academic Partner Outreach Group

https://www.globalspaceportalliance.com/

GSA Spaceport Summit

Jan 29, 2024

UK Space Agency

https://www.gov.uk/government/organisations/uk-space-agency

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

International Space University comes to North America

Wed, 06 Sep 2023 07:00:00 -0000

The last few weeks on the Space Marketing Podcast, Izzy has journeyed to the space education segment and spoken with educators and a student from Saudi Arabia. This week, we round out the education segment and speak with a Ken Davidian from the International Space University (ISU)! ISU is expanding into the North American area. Ken Davidian, Vice President for North American Operations at International Space University, is leading the charge.

Check out the ISU Crash Course in Houston on November 15 to get a taste of ISU’s space program expertise.

The International Space University is dedicated to the discovery, research, and development of outer space and its applications for peaceful purposes, through international and multidisciplinary education and research programs.

ISU Crash Course

https://na.isunet.edu/

CHAPTERS

01:18 Introduction

01:54 Ken’s Journey to Space

04:59 About the International Space University (ISU)

07:25 Notable ISU Leadership

10:06 The Values

12:49 Diversity

16:53 Bigotry

23:25 Marketing and Adoption

24:23 Support Professions

28:10 Marketing Experts

30:32 Marketing Challenges

32:11 Marketing Successes

37:19 Be Excellent

40:02 New Space Journal

43:19 New Business Model

46:47 Space Future

50:38 Space Education

53:45 Final Thoughts

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Meet the educators for Space for Kentucky Roundtable

Wed, 30 Aug 2023 07:00:00 -0000

Izzy introduces the speakers that will be presenting on the next Space for Kentucky Roundtable that is focused on Back to School: Educator Resources and Tools on August 31 at 6 PM Eastern Time.

Space for Kentucky is another project that Izzy hosts that focuses on introducing people to the space industry and gets them excited about bringing it to their area.

These educators provide outreach and education which are powerful marketing facets that can spread powerful ideas that can change lives.

We will have five expert speakers with resources and tools to bring space into the classroom.

Video episode: https://youtu.be/2B_6JKSEIo8

Space for Kentucky Roundtable - https://spaceforkentucky.com

Space for Kentucky Speakers:

Courtney Black with International Space Station National Laboratory

Deepika Sangam with NASA - National Aeronautics and Space Administration

Kaci Heins with Limitless Space Institute

Mark Wagner, Ph.D. with ARES Learning

Robert Aillon with Leviathan Space Industries LLC

Special highlight including Ambassador Baki from Ecuador's announcement of the Artemis Accords

#Stem #stemeducation #stemeducationforkids #spaceeducation

#spaceoutreach #educators #teachers #teacherresources

01:11 Izzy’s Story

03:28 Civil Air Patrol

05:47 Space for Kentucky: Back to School - Educator Resources and Tools

06:04 Previous guest on the Space Marketing Podcast

06:19 Courtney Black from International Space Station United States National Lab

08:23 Kaci Heins from Limitless Space Institute

13:02 Teacher Tuesday at Limitless Space Institute

16:00 Dr. Deepika Sangam from NASA

16:53 Dr. Mark Wagner from ARES Learning

21:11 Robert Aillon, President of the Guayaquil Space Society and CEO of Leviathan Space Industries LLC

25:14 Ambassador Baki announces the signing of the Artemis Accords

26:30 Ecuador focuses on education

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Building a Kingdom in Saudi Arabia - Mansour AlJawini

Wed, 23 Aug 2023 07:00:00 -0000

Last week’s episode of Space Marketing Podcast focused on space education from an educator's perspective with Kaci Heins at Limitless Space Institute. This week, we travel to the other side of the space education segment and speak with Mansour AlJawini - a university student of space and marketing from Saudi Arabia.

Mansour and Izzy discuss marketing and the initiatives of the Kingdom of Saudi Arabia as the country transitions into a sustainability leader of the future and the power of marketing to create change that inspires the next generation.

#marketing #spacemarketing #sustainable #university #education #saudiarabia #middleeast #spaceindustry #spaceexploration #spaceeconomy #vision2030

CHAPTERS:

01:21 Introduction

03:21 Studies

3:47 Interest in space

04:49 Axiom launch

05:17 Saudi Vision 2030

08:10 Axiom astronauts reflects diversity

08:56 Boosters

09:41 Launch inspiration

12:26 Marketing

15:04 The most exciting part

16:35 Senior year

19:26 Artificial Intelligence

22:30 Marketing is a tool

24:32 Saudi and Middle East Initiative

28:35 Final Thoughts

LINKS:

Humans to Mars Conference

https://www.exploremars.org

Marymount University

https://marymount.edu

Axiom Launch

“The Kingdom of Saudi Arabia bought the final two seats on Axiom’s mission, with Rayyanah Barnawi and Ali al-Qarni flying as mission specialists. Barnawi is the first Saudi woman to fly in space.”

https://www.cnbc.com/2023/05/22/spacex-axiom-ax-2-docks-with-space-station-carrying-saudi-astronauts.html

Vision 2030

https://www.vision2030.gov.sa

Neom - The Line

https://www.neom.com/en-us/regions/theline

Saudi and Middle East Initiative

https://www.greeninitiatives.gov.sa

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Inspiring the future generation - Kaci Heins at Limitless Space Institute

Wed, 16 Aug 2023 07:00:00 -0000

Our guest on this Space Marketing Podcast is Kaci Heins. She is Director of Education with the Limitless Space Institute. Limitless Space Institute’s mission is Inspire and educate the next generation to travel beyond our solar system and support the research and development of enabling technologies.

Kaci is one of the expert panelists for the Space for Kentucky Roundtable on Aug 31 for the Back to school - Educator Resources and Tools. Limitless Space Institute provides experience, education, and tools for educators to bring space to the classroom.

https://spaceforkentucky.com

Limitless Space Institute mission provides comprehensive resources and support to K-12 educators, provide community outreach programming, and develop K-12 STEM lesson plans tied to interstellar space travel.

https://www.limitlessspace.org

Video version: https://youtu.be/V-FuPdy-S0k

CHAPTERS

01:17 Space for Kentucky

02:21 Introduction of Kaci Heins

03:14 Kaci’s journey to the space industry

07:53 Limitless Space Institute video clip

12:32 About Limitless Space Institute

16:09 Wright Brothers to Warp Drive

17:50 Transition from teacher to Director of Education

19:59 Three pillars - Curriculum design

19:59 Three pillars - Educator Professional Development

21:50 Three pillars - Community Outreach

22:06 Next round of applications 2024 Cohort launches on Aug 15

22:35 Rober Aillon

23:06 Teaching Challenges

24:00 Outreach challenges

27:20 Marketing

28:38 Successful outreach strategies

30:01 Future of space

35:32 Final Thoughts

Zero G

https://www.gozerog.com/

Alan Shepard Technology in Education Award

https://www.amfcse.org/alan-shepard-technology-in-education-award

LSI Grants and Fellowships

https://www.limitlessspace.org/lsi-2022-solicitation/

Dr. White

https://www.limitlessspace.org/sonny-white/

Solar Space sails

https://www.planetary.org/articles/what-is-solar-sailing

Teacher Tuesday

https://www.limitlessspace.org/education/

Axiom

https://www.axiomspace.com/

Venus Aerospace

https://www.venusaero.com/

Pocket Labs

https://www.thepocketlab.com/

Overview effect

https://en.wikipedia.org/wiki/Overview_effect

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast with Phnam Bagley

Wed, 09 Aug 2023 07:00:00 -0000

On this episode of the Space Marketing Podcast, Izzy chats with Phnam Bagley with Nonfiction about developing a persona, telling your story on stage, and winning the Deep Space Food Challenge.

Izzy says, “I have known Phnam for several years now, and I am still blown away each time we see each other. She has a creative mind and sees the world in a completely new way.”

Phnam Bagley designs the future of everything, on and off planet Earth.

She is a space architect that rethinks aspects of pleasure and comfort in space, and making the world a better place through good design.

ABOUT PHNAM BAGLEY

Partner at Nonfiction.

TED speaker.

Space Architect,

Industrial Designer, Futurist. 🚀

Overview Roundtable

https://www.humanspaceprogram.org/

Nonfiction

https://www.nonfiction.design/

NASA and Canada Space Agency (CSA) in partnership with the Methuselah Foundation launched a Deep Space Food Challenge to generate novel food production technologies or systems that require minimal resources and produce minimal waste, while providing safe, nutritious, and tasty food for long-duration human exploration missions.

https://www.deepspacefoodchallenge.org/

https://www.nasa.gov/directorates/spacetech/centennial_challenges/spacefood/index.html

Spacey Grilled Chicken

https://youtu.be/kcHfXjm7dvU

TED Talk

https://lnkd.in/gPfnyx_h

Somnee Sleep

https://www.nonfiction.design/projects/the-future-of-sleep

Taste of Space Celebrity Chefs

https://www.kennedyspacecenter.com/launches-and-events/events-calendar/2023/november/taste-of-space-celebrity-chef-event

Toastmasters International

https://www.toastmasters.org/

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

A Chat with Izzy - Guest Brian Weiner from Illusion Factory

Wed, 02 Aug 2023 07:00:00 -0000

Izzy chats with Brian Weiner about AI and its impact.

ABOUT BRIAN WEINER

BRIAN WEINER is the Founder/CEO of The Illusion Factory, the multi award winning marketing, advertising and technology studio that has promoted many of the largest properties in entertainment and now Founder/CEO of The Illusion Factory’s new advertising and marketing web 3 platform as service, Sizzle.

https://www.illusionfactory.com/

https://www.illusionfactory.com/about/family-of-companies/sizzle/

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

#marketingstartup #entrepreneur #business #technology #marketing #marketing professional #entertainment #spacemarketing #spaceindustry #Web3.0 #AI #ArtificialIntelligence

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Industries: Space News and cyberspace with guest Brandon Karpf with N2K

Wed, 26 Jul 2023 07:00:00 -0000

The Space Marketing Podcast continues to explore the different space industries. On this episode, Izzy chats with Brandon Karpf, Executive Director at N2K Networks, and they look at the space media and news segment as well as the space cybersecurity segment.

ABOUT BRANDON KARPF

Executive Director at N2K Networks

Space@n2k.com

brandonkarpf@n2k.com

https://www.n2k.com/about-us

t-MINUS Space Daily Podcast and Deep Space Weekend

https://space.n2k.com/podcasts/t-minus

https://www.linkedin.com/company/n2k-space

https://twitter.com/TMinusDaily

Signals and Space newsletter

https://space.n2k.com/newsletters/signals-and-space

#marketingstartups #entrepreneur #business #marketing #marketingprofessional #spacemarketing #podcast #spacenews #marketingteam @Evona #cybersecurity #spaceeconomy #spaceindustry #BrandonKarpf #Izzy #podcast

CHAPTERS:

01:16 Introduction of Brand Karpf

04:12 Why go into the space niche?

06:41 Cyber vulnerabilities - cyber is space, space is cyber

09:41 Cybersecurity is a major concern

10:26 Critical vulnerability -leaving the back door open

12:27 Off the shelf parts- supply chain security

14:30 Training your workforce - investing in your people

17:58 Marketing professionals

18:35 Brand fit

22:47 t-MINUS Space #######

32:34 Public relations and press releases - space@N2K.com

34:39 t-MINUS show notes

37:07 Transcripts

38:30 Marketing successes

43:19 Next 10-20 years

51:19 Final Thoughts and two questions

What are your strategies for limiting, you know, the erratic ness in your life? How do you slow down, assess the things that really need to be done and do them with intentionality and with focus and with purpose?
So how do you develop as a marketing professional? How do you develop as a communications professional? How do you grow as an engineer, as a sales rep, as a, you know, as a business executive or operations or HR professional? How do you do that? What are the in-person communities that you use to develop yourself as a professional?

OTHER MENTIONS:

CyberWire Daily

EVONA Space Staffing - https://www.evona.com

International Spy Museum podcast - SpyCast with Andrew Hammond - https://www.spymuseum.org/podcast/

Space Symposium - https://www.spacesymposium.org

Space News - https://spacenews.com

Christina Korp - Astronaut Wrangler - https://christinakorp.com

AWS - https://aws.amazon.com

Space Marketing Group on LinkedIn

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to build a happy, productive marketing team in a start-up environment

Wed, 19 Jul 2023 07:00:00 -0000

In this episode of the Space Marketing Podcast, Izzy chats with Nat Brown-Lennox about the marketing profession and how to develop a happy marketing team in a startup environment.

She is a brand and marketing leader with over 18 years of global experience in multiple sectors across several industries, including #tech, #finance, #fintech, #cybersecurity, professional services and #aerospace.

ABOUT NAT

VP of Marketing

Stay tuned for the company reveal in a future episode

https://www.linkedin.com/in/nat-brown-lennox-b6181a270/

Chapters:

00:01 Welcome

01:14 Introduce Nat Brown-Lennox

03:30 Marketing definition

04:27 What’s new in Nat’s world

08:07 The importance of marketing on your team

12:17 Marketing is a science and art

14:14 Marketing has changed

15:34 Creating a happy team

19:34 Internal marketing

20:50 Perspective of different marketing

23:34 Thought leaders

26:12 Proper resources and budgeting

27:35 Damaging the creative team

32:50 AI and Threads

36:38 Community and tribes

37:32 Using AI as a resource

40:37 Threads (NOTE: It will not delete your Instagram - they fixed that bug)

43:27 Managing social platforms

47:32 Advice for the marketing profession working with a start-up business

55:32 Carl Yung’s 12 Archetypes

Links:

EVONA Space Staffing

https://www.evona.com/

#marketingstartups #entrepreneur #business #marketing #marketingprofessional #spacemarketing #marketingteam

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Chat with marketing guru - Mark Schaefer

Wed, 12 Jul 2023 07:00:00 -0000

Izzy is star-struck as one of her marketing heroes is a guest on the Space Marketing Podcast. Mark Schaefer is a marketing guru with 10 best-selling books, a prominent speaker, podcaster, blogger, and more. They chat about some of the powerful books that he has written that have impacted Izzy’s career and helped define her point-of-view for her marketing perspective that she shares with the world. Mark also talks about his love of space and the importance of being human.

ABOUT MARK SCHAEFER

Author, speaker, futurist, and business consultant

https://businessesgrow.com/

Community - RISE

https://businessesgrow.com/rise-community/

Podcast - Marketing Companion

https://businessesgrow.com/podcast-the-marketing-companion-2/

Blog - Grow

https://businessesgrow.com/blog/

Book list:

https://businessesgrow.com/social-media-marketing-books/

Books mentioned:

Known

Marketing Rebellion

Belonging to the Brand

Cumulative Advantage

CHAPTERS

01:17 Introduction

02:43 Story of Mark’s impact on Izzy

04:48 Known book

08:06 Marketing Rebellion book

11:42 Cumulative Advantage book

17:05 ActiveCampaign

19:12 Belonging to the Brand book

23:29 Narrating your books on Audible

26:22 David Meerman Scott - Marketing the Moon

27:18 Mark’s space journey

30:29 Apollo Program as a marketing case study

31:53 SkyView and NASA Brand

33:53 Apollo program woven with marketing

35:19 Podcast anniversary

38:54 Jason Falls

40:10 Sneak peek - RISE Community

41:25 Marketing Retreat - Uprising

43:32 Global Community

45:11 Space for Kentucky

44:45 Blog {Grow}

46:14 Final Thoughts - Be human

49:44 Ending remarks

SHOW NOTES

David Meerman Scott

Apollo artifacts with two collections:

https://www.apolloartifacts.com

https://www.apollopresskits.com

Marketing the Moon book

https://www.davidmeermanscott.com/books/marketing-the-moon

Marketing Podcast Network

https://marketingpodcasts.net/

SkyView App

Apollo Program

https://www.nasa.gov/mission_pages/apollo/missions/index.html

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing with podcasts

Wed, 05 Jul 2023 07:00:00 -0000

In this week’s episode of the Space Marketing Podcast, we chat with Chris Porter and Jenny Curtis from CurtCo. They are the creative duo of the sci-fi audiodrama SOLAR podcast series. Solar stars Stephanie Beatriz, Tony Award winner Alan Cumming, Academy Award winner Helen Hunt and Jonathan Bangs. It is a great example of space-based entertainment.

CurtCo has 15 different podcasts spanning several genres. Podcasting is becoming a marketing tool for companies. Join us as we learn about this marketing trend.

LINKS

https://www.curtco.com/podcasts

https://www.solarthepodcast.com/

https://www.speakeasysociety.com/

ABOUT CHRIS PORTER

SOLAR Writer, Producer, and director

https://www.chrismakesstories.com/

ABOUT JENNY CUTIS

Podcast Director, producer, and Host

https://www.jennycurtis.com/

Picture credits:

Jenny Curtis from https://www.jennycurtis.com/

Chris Porter from https://www.chrismakesstories.com/

Solar image from https://www.solarthepodcast.com/

Chapters

01:04 Introduction

02:38 About Solar Podcast

04:06 Solar Trailer

08:45 Speakeasy Society

9:40 Developing the sound story

12:34 COVID impact in the story’s development

16:37 Star voice talent casting

18:48 Awards

19:53 How we know when a show is successful

21:07 Reaching for the Moon

22:22 Hollywood Unscripted

25:10 Synergy

29:34 Marketing CurtCo

30:56 From magazines to podcasts

34:50 Advertising that tells a story

36:51 ActiveCampaign

39:05 Marketing Challenges

42:29 Podcast promotion on channels

43:53 Importance of a marketing person or team

44:48 See the future of space and podcasting

49:40 Final thoughts

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast - Ecuador Ambassador to the United States Ivonne Baki

Sat, 01 Jul 2023 18:28:39 -0000

In this episode of the Space Marketing Podcast, we will be discussing Ecuador’s signing of Artemis Accords with Ambassador Ivonne Baki. Ecuador is at the center of the world giving its location as a major advantage for space. It will serve as the hub for horizontal and vertical launch for Latin American countries. Ecuador focuses on the importance of education, science, and workforce development.

00:10 Introduction

01:52 Ecuador historic events

04:54 Artemis Accords means to Ecuadorians

06:48 Outreach programs

09:02 Ecuador space past and future

10:54 Looking to the future of the space industry

11:57 Final thoughts

#ArtemisAccords #galápagos #spacemarketing #podcast #NASA #spaceport #guayaquil #SpaceSociety #ecuador #spaceeconomy #spaceindustry #spacebusiness #LeviathanSpace #SpaceFoundation #CentroEcuatorianoNorteamericano #UnidadEducativaJavier, #UEBJefferson #blueorigin #spaceeducation #spacejobs #workforcedevelopment

SHOW NOTES:

Ambassador Ivonne Baki

Ecuador Ambassador to the United States

http://www.ecuador.org/

Ecuador major signings

Debt-for-Nature Swap to help save Galapagos Islands

https://twitter.com/cancilleriaec/status/1673466958346420226?s=42&t=yM1Vn3mlJRCX4iaixta9tQ

Ecuador become 26th member to sign the Artemis Accords

https://www.nasa.gov/press-release/nasa-welcomes-ecuador-as-26th-artemis-accords-signatory

Artemis Accords

https://www.nasa.gov/artemisaccords

Guayaquil Space Society

https://space.nss.org/guayaquil-space-society/

https://twitter.com/guayaquilspace?lang=en

Milo Space Institute

https://miloinstitute.org/

Arizona State University

https://www.asu.edu/

Milo Space Institute developing a pilot program signing with:

American Chambers Of Commerce

Universidad San Francisco De Quito

https://www.usfq.edu.ec/es

Escuela Politecnica Del Litoral

https://www.espol.edu.ec/

Universidad Hemisferios

https://www.uhemisferios.edu.ec/

Universidad Tecnica Particular De Loja

https://www.utpl.edu.ec/

Supporting Space Competitions at Universidad Espiritu Santo

https://uees.edu.ec/

Leviathan Space

https://www.leviathanspace.com/

Space Foundation education program

https://cie.spacefoundation.org/

Space Foundation Space Report

According to Space Foundation’s Space Report 2022 Q2, the Global Space Economy is worth $469 billion with an expected growth to be $1-3 Trillion by 2040.

Global Spaceport Alliance

https://www.globalspaceportalliance.com/

Cotopaxi Station

https://landsat.usgs.gov/CPE

More of Ecuador space in a previous episode of Space Marketing Podcast with guest Robert Aillon

https://youtu.be/ZNjksBhjN2E

Centro Ecuatoriano Norteamericano

https://www.cenecuador.edu.ec/

Unidad Educativa Javier

Unidad Educativa Javier sent the first seeds from Ecuador to the International Space Station

https://www.uejavierec.com/

UEBJefferson

Unidad Educativa Bilingue Jefferson has developed

a new steam unit and had astronaut Greg Johnson as a guest.

https://www.jefferson.edu.ec/

https://twitter.com/UEBJefferson

Blue Origin’s Club for the Future

Postcards to space

https://www.clubforfuture.org/

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast - Paul Tomko with Outpost Space Technologies

Wed, 21 Jun 2023 07:00:00 -0000

In this episode of the Space Marketing Podcast, we chat with Paul Tomko with Outpost Space Technologies. Outpost is developing Earth-return technologies to reduce future space debris and contribute to the long term sustainability of human life in space while making the cost of a satellite mission up to 80% cheaper and 100% cleaner.

ABOUT OUTPOST

Outpost has designed the world's first reusable satellites. These satellites will return to Earth after mission completion and go through refurbishment for their next mission. This technology will reduce future space debris and contribute to the long term sustainability of human life in space while making the cost of a satellite mission up to 80% cheaper and 100% cleaner.

https://outpost.space

ABOUT PAUL TOMKO

Paul Tomko

Director of Business Development at Outpost

paul@outpost.space

https://www.linkedin.com/in/paul-tomko/

Show Notes

https://outpost.space/stories/outpost-selected-for-nasa-contract-to-develop-ferry

00:13 Introduction

02:26 Analog Missions

09:45 Outpost

10:54 Space Sustainability

14:28 Payload

19:49 Re-entry tests with satellites, heat shield, and paraglider

22:57 Marketing background

24:37 Find what makes you unique

25:44 Solve a problem, know your audience, and make a relationship

26:24 Challenges with Marketing

26:33 Be sustainable

27:10 Greenwashing

28:42 Reusability

31:17 Marketing Successes

33:52 Space trends

28:16 Final Thoughts

40:51 Contact Paul Tomko

#spacemarketing #spaceindustry #spaceeconomy #space business #additive printing #3D printing #space payload #analog missions #Hi-Seas #Lunares, #podcast, commercial space #satellites #NASA #earthreturntechnology #orbitaldebris #spacedebris #sustainability #spacereusability #SpaceX #spacetrends #spacejobs

Analog Missions

Hi Seas

https://www.hi-seas.org/

Lunares

https://lunares.space/what-is-an-analog-mission/

Beth Mund

https://www.bethmund.com/

Outpost founder is Jason Dunn from Made in Space

RedWire

https://redwirespace.com/about/

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast - Keegan Kirkpatrick with Space Advisors

Wed, 14 Jun 2023 07:00:00 -0000

Space Marketing Podcast with Keegan Kirkpatrick at Space Advisors

In this episode of the Space Marketing Podcast, we chat with Keegan Kirkpatrick from Space Advisors. He is the founder and CEO of RedWorks and a consulting partner at Space Advisors. Space Advisors is a consulting, advisory, and strategic forecasting firm that helps new startups and established entities best position themselves for the space industry. As both a founder and consultant he’s been a proponent of reducing supply chains wherever possible, as that is the best path toward sustainability.

Space Advisors help companies enter the space industry.

#spacebusiness #spacemarketing #spaceindustry #entrepreneur #spaceagencies #NASA #Spacex

Show Notes:

About Keegan Kirkpatrick

SpaceAdvisors

https://www.spaceadvisors.com/

RedWorks Construction Technologies Inc.

https://www.redworkscti.com/

https://www.linkedin.com/company/redworks-construction-technologies-inc./about/

Book by Robert Jacobson- SPACE IS OPEN FOR BUSINESS

https://www.spaceisopenforbusiness.com/book-c

CHAPTERS

03:58 About Space Advisors

05:53 Case Studies

08:01 Sustainability and building on the Moon

14:01 Marketing

15:31 Marketing Challenges

20:17 Branding

26:03 Space in ten years

41:51 Human settlement on the Moon

45:36 Jobs in the space industry

50:50 Final Thoughts about space

LINKS:

Syndicate 708

https://www.syndicate708.com/

iSpace

https://ispace-inc.com/

NASA CLPS

Commercial Lunar Payload Services

https://www.nasa.gov/commercial-lunar-payload-services

James Webb Telescope

https://webb.nasa.gov/

Space Tourism Conference

https://www.spacetourismconf.com/

Westinghouse nuclear announcement

CNBC

https://www.cnbc.com/2023/05/04/westinghouse-announces-a-small-nuclear-reactor.html

Caltech Solar beam test power transfer

https://www.caltech.edu/about/news/in-a-first-caltechs-space-solar-power-demonstrator-wirelessly-transmits-power-in-space

Saudi Arabia Astronauts

https://www.space.com/saudi-arabia-space-plans-ax-2-mishaal-ashemimry-interview

Kazakhstan Seizes Russian Assets At Baikonur Spaceport

Aviation Week

https://aviationweek.com/defense-space/space/kazakhstan-seizes-russian-assets-baikonur-spaceport

Japan Aerospace Exploration Agency - JAXA

https://global.jaxa.jp/

Saudi Arabia Space Agency

https://ssa.gov.sa/en/home/

Dubai

UAE Space Agency

https://www.uaeusaunited.com/stories/uae-space-exploration

South Korea

Korea Aerospace Research Institute

https://www.kari.re.kr/eng.do

Israel Space Agency

https://www.space.gov.il/en

Singapore

Singapore Space & Technology Ltd (SSTL)

https://www.space.org.sg/

Australia Space Agency

https://www.industry.gov.au/australian-space-agency

New Zealand Space Agency

https://www.mbie.govt.nz/science-and-technology/space/

Canadian Space Agency

https://www.asc-csa.gc.ca/eng/

Changes to the U.S. Import/Export code

Politico

https://www.politico.com/news/2022/12/26/china-trade-tech-00072232

SpaceX Starship

https://www.spacex.com/vehicles/starship/

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast with Kim Hausbeck from Space Foundation

Wed, 07 Jun 2023 07:00:00 -0000

The Space Marketing Podcast guest for this episode is Kim Hausbeck from Space Foundation. Space Foundation was founded in 1983, offering a gateway to education, information and collaboration for space exploration and space-inspired industries that define the global space ecosystem. The Space Symposium, and CertifiedSpace Technology Program are just a few things that Space Foundation does to promote space.

Video version: https://youtu.be/_HQ0M-VmLMQ

ABOUT KIM HAUSBECK

Certified Space Technology® Program Coordinator

Kimberly Hausbeck <khausbeck@spacefoundation.org>

LinkedIn - https://www.linkedin.com/in/kimberlyinspace/

Space Foundation

https://www.spacefoundation.org/

00:00 Importance of space exploration for healing the planet and developing technology.

02:15 Space Foundation as a valuable resource for space research.

04:37 Overview of Space Foundation's mission and growth.

08:01 Inside look at the Space Symposium and its importance.

09:32 Humans to Mars conference and the importance of changing the trajectory of the human species.

10:21 Favorite experience at the Space Symposium - Game Changers.

13:34 Attitude towards interplanetary future and the role of Space Foundation.

17:05 Space Foundation's mission and space reports on Space Marketing Podcast.

21:18 Influence of space technology on modern-day products.

26:21 Relationship between branding and marketing, and education marketing.

LINKS:

Education:

CENTER FOR INNOVATION AND EDUCATION

Discovery Center

https://cie.spacefoundation.org/

Space Symposium

https://www.spacesymposium.org/

https://www.spacefoundation.org/symposium-365/

Certified Space Technology Program

https://www.spacefoundation.org/what-we-do/space-certification/

Tempurpedic

https://www.tempurpedic.com/

ActivePure

https://www.activepure.com/

NASA Spinoffs

https://spinoff.nasa.gov/

Humans to Mars Conference

https://www.exploremars.org/

Tide

https://us.pg.com/blogs/tide-is-headed-to-space/

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast with Grant Anderson, CEO of Paragon

Wed, 31 May 2023 07:00:00 -0000

On this episode of the Space Marketing Podcast, we will chat with Grant Anderson, CEO of Paragon Space Development Corporation. Paragon’s mission is to provide solutions for life support and thermal control for extreme environments.

ABOUT PARAGON

Paragon develops and produces innovative solutions for the most demanding life support and thermal control challenges in the space and defense markets. Whether it is deep space, low earth orbit, undersea, or on the ground, our systems and hardware provides safe and comfortable environments for astronauts, explorers, military personnel, and unmanned space and terrestrial vehicles.

https://www.paragonsdc.com/what-we-do/

Video - https://youtu.be/W7fjp5_NM9Y

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast - Melissa Roth with Off Planet Research

Wed, 24 May 2023 07:00:00 -0000

Melissa Roth is a Co-Owner and Lead Researcher at Off Planet Research providing mission assurance for space-based technology through the use of representative simulants, hardware development and testing, and consulting.

#spacemarketing #spaceresearch #spacemining #analogmissions #NASA #spaceindustry #spaceeconomy #overvieweffect #moon #research #science

Melissa Roth

Lead Researcher at Off Planet Research, LLC

melissa@offplanetresearch.com

https://www.offplanetresearch.com/

Video version: https://youtu.be/fsbRv0wiijM

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast - Brian Weiner with Sizzle

Wed, 17 May 2023 07:00:00 -0000

Brian Weiner with The Illusion Factory and Sizzle talk about marketing in the new Web 3 environment.

ABOUT BRIAN WEINER

BRIAN WEINER is the Founder/CEO of The Illusion Factory, the multi award winning marketing, advertising and technology studio that has promoted many of the largest properties in entertainment

Since 1979, The Illusion Factory has been entrusted with advertising and marketing of over $7 Billion in filmed, live, broadcast, streaming, interactive, and gaming properties. In that time, we have generated more than $100 Billion in revenue and garnered 265 awards for our clients.

Adding to his impressive list is The Illusion Factory’s newest venture in advertising and marketing by using the web 3 technology platform as service, It is called Sizzle. It is a theme park for the imagination.

https://www.illusionfactory.com/about/family-of-companies/sizzle/

https://www.illusionfactory.com/

https://brianweiner.com/

Video episode: https://youtu.be/xrVNhG-1PJE

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast - Izzy talks about space tourism

Wed, 26 Apr 2023 10:21:52 -0000

The next few months will focus on the various industries within the space arena. This episode will focus on what space tourism.

The Space Experience Economy

Space tourism provides a vital bridge to space that ignites visionary ideas that enable our spirits to conquer barriers. Dreams of space began hundreds of years ago with stories that captured our imagination. This spark resulted in the development of new technologies that allow us to soar into space for a moment through movies or theme park experiences and to fly beyond earth’s gravity in real life.

Space Tourism Conference

April 28, 2023 in Los Angeles

https://www.spacetourismconf.com/

Space Tourism Industry Report

https://lp.constantcontactpages.com/su/xOZjCuW/stirforweb

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast - Adele Fox with Evona

Wed, 19 Apr 2023 07:00:00 -0000

The Space Marketing Podcast guest for this episode is -Adele Fox-, Marketing Director from EVONA Space Sector Staffing. Their mission is to inspire people to find their place in the space industry and learn that Space is for everyone regardless of their background.

Join us as we chat about marketing in today's world.

#spacemarketing #spaceindustry #spaceeconomy #marketing #marketingdigital #digitalamarketing #marketingdirector #jobsinspace

#staffing #podcast

Background picture on post from Evona's website

Video episode: https://youtu.be/vW6FxwYBCWw

ABOUT ADELE FOX

Adele Fox

MARKETING DIRECTOR

Evona Space Sector Staffing

https://www.evona.com/

Space for Kentucky - Jobs in space

https://spaceforkentucky.com/january-19-2023-meeting/

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast - Tom Marotta with the spaceport Company

Wed, 12 Apr 2023 07:00:00 -0000

Space Marketing Podcast chats with Tom Marotta, CEO of The Spaceport Company as he prepares to test a new kind of spaceport.

Video version: https://youtu.be/Jy4ySUEZQck

ABOUT TOM MAROTTA

Founder and CEO of The Spaceport Company

https://thespaceportcompany.com

Co-authored The High Frontier: An Easier Way

an original co-founder of the think tank - Beyond Earth Institute

SpaceCom

https://spacecomexpo.com/

Global Spaceport Alliance Summit

https://www.globalspaceportalliance.com

FAA

https://www.faa.gov/space

Collegiate Propulsive Lander Challenge

https://landerchallenge.space/details

Association of Commercial Space Professionals

https://acsp.space/

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast - Nova Space

Wed, 05 Apr 2023 07:00:00 -0000

Nova Space educates the current and future workforce to transition into the space industry. My guests include: Nova Space’s CEO & President, Joseph Horvath; COO, Christopher Allen; and Vice President of Business Development, Miguel Alvarez.

Look for their booth at the Space Symposium April 17 - 20 at The Broadmoor, Colorado Springs

https://novaspaceinc.com/

Video episode: https://youtu.be/0Mdwt_Y5hng

Article:

https://www.thespacereview.com/article/4551/1

Space Symposium April 17 - 20

https://www.spacesymposium.org/

SpaceCom

https://spacecomexpo.com/

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast - Izzys first book, new book, and next book

Wed, 29 Mar 2023 07:00:00 -0000

Join Izzy as she talks about her first book, new book, and next book in the Space Marketing journey. She recently launched the second book in the series - Space Marketing: Spaceports Communicating with stakeholders, communities, and key leaders.

More information about the books -

Space Marketing: Spaceports Communicating with stakeholders, communities, and key leaders

Space Marketing: Competing in the new commercial space industry.

can be found on her website - https://izzy.house/

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/

Show Notes:

David Meerman Scott

https://www.davidmeermanscott.com/

Marketing guru, David Meerman Scott, has authored twelve books, many of them are New York bestsellers, including Marketing the Moon.

He wrote the foreword to Izzy’s first book - Space Marketing: Competing in the new commercial space industry.

David’s podcast episode:

https://spacemarketingpodcast.com/episode/space-marketing-podcast-david-meerman-scott

Rober Aillon

President of Guayaquil Space Society - https://space.nss.org/guayaquil-space-society/

Founder of Leviathan Space Industries LLC

https://www.leviathanspace.com

Robert’s podcast episode:

https://spacemarketingpodcast.com/episode/space-marketing-podcast-with-robert-aillon

Spaceport America

https://www.spaceportamerica.com/category/podcasts/

Alice’s podcast episode:

https://spacemarketingpodcast.com/episode/space-marketing-podcast-with-alice-carruth-from-spaceport-america

Karyn McVean and Ben Hernandez

Arizona Spaceport Alliance

https://azspaceport.org/

Karyn and Ben’s episode:

https://spacemarketingpodcast.com/episode/space-marketing-podcast-with-karyn-macvean-and-ben-hernandez

Thank you to everyone!

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Space Marketing Podcast - David Meerman Scott

Wed, 22 Mar 2023 07:00:00 -0000

Marketing guru, David Meerman Scott, is the guest on the Space Marketing Podcast this week. He has authored twelve books, many of them are New York bestsellers, including Marketing the Moon.

He also wrote the foreword to Space Marketing: Competing in the new commercial space industry.

ABOUT DAVID MEERMAN SCOTT

https://www.davidmeermanscott.com/

Books:

The New Rules of Marketing and PR

After six months on the BusinessWeek bestseller list, and more than 425,000 sold in English and available in 29 languages

https://www.davidmeermanscott.com/books/the-new-rules-of-marketing-and-pr

Fanocracy (with Reiko Scott)

Turning Fans into Customers and Customers into Fans

https://www.davidmeermanscott.com/books/fanocracy

Marketing the Moon (with Richard Jurek)

The most successful marketing and public relations campaign in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.

https://www.davidmeermanscott.com/books/marketing-the-moon

Astronaut Scholarship Foundation

https://astronautscholarship.org/

Chasing the Moon miniseries

https://www.pbs.org/wgbh/americanexperience/films/chasing-moon/

Zero G

Hear the episode - https://spacemarketingpodcast.com/episode/space-marketing-podcast-with-matt-gohd-with-zero-g-flights

Apollo artifacts with two collections:

https://www.apolloartifacts.com

https://www.apollopresskits.com

STANDOUT VIRTUAL EVENTS (with Michelle Manafy)

How to create an experience that your audience will love

https://www.davidmeermanscott.com/books/standout-virtual-events

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast - Lena Little from NASA

Wed, 15 Mar 2023 07:00:00 -0000

Our guest on this episode of Space Marketing Podcast is Lena Little from NASA’s Langley Research Center. We will be discussing space research that benefits all of use here on Earth. Many of these technologies are available for development in the NASA Transfer Technology program, or Spin-offs.

Video version: https://youtu.be/Yv8zsnX5k6U

#NASA #spinoff #spaceeconomy #spaceindustry

ABOUT LENA LITTLE

Lena Little, MPA, OSACB Small Business Technical Coordinator, Regional Partnerships Lead and Special Events Coordinator. She leads the development of Regional Partnerships for NASA’s Langley Research Center in Hampton, Virginia. Lena has worked in the Office of Legislative Affairs and has led the planning of numerous large-scale events to engage the community, academia, external stakeholders and the general public to showcase NASA’s exciting research and inspire the next generation.

Email: lena.little@nasa.gov

Spin off

When it comes to NASA, most people look to the skies as rockets, rovers, and astronauts push the boundaries of space exploration. But the benefits of going above and beyond can be found here on Earth through products and services born from NASA innovation.

The latest edition of NASA’s Spinoff publication features dozens of new commercialized technologies from companies that are benefiting people around the globe.

Highlights:

· Fungi-based food that’s an eco-friendly alternative to meat and dairy products

· Ventilators designed to meet the immediate needs of the pandemic that are now produced and used worldwide

· Precision eye measurements for improved LASIK eye surgery

· Apps with up-to-date information for hiking and biking

· Virtual lesson plans that teach students how to write computer code using Moon rock data

· Robots tough enough to survive the harsh marine environment, supporting ocean industries

To read or download the digital version of the latest issue of Spinoff, visit: spinoff.nasa.gov

Space For Kentucky Roundtable

https://spaceforkentucky.com/

Supersonic X-59

“In collaboration with NASA's Quesst Mission, the Lockheed Martin Skunk Works® team is solving one of the most persistent challenges of supersonic flight – the sonic boom.”

https://www.lockheedmartin.com/en-us/products/quesst.html

Advanced air Mobility

https://www.nasa.gov/aam

Request a NASA representative or speaker

https://www.nasa.gov/about/speakers/nasa-speakers-howto.html

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry

AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast with Linda Rheinstein from Space Games Federation

Wed, 01 Mar 2023 08:00:00 -0000

Our guest on the Space Marketing Podcast is Linda Rheinstein, founder of the Space Sports Federation that is the first governing and sanctioning body for competitive sports played in zero or micro-gravity.

#spacemarketing #spacetourism #spacemining #analogmissions #NASA #spaceindustry #spaceeconomy #overvieweffect #spacegames #Sportsinspace

Discussion Notes:

Space Tourism Conference

April 28, 2023

Los Angeles, CA

https://www.spacetourismconf.com/

Space Games Federation

https://spacegamesfederation.com

Terms:

Experiential education

Astrolete ™

STEM Edutainment

Links:

Unreal Engine

https://www.unrealengine.com/en-USl

Blender Games Engine

https://upbge.org

ChatGBT

https://openai.com/blog/chatgpt

Mars World

https://marsworld.com

Zero G

https://www.gozerog.com/zero-g-research-programs/

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast - Kirby Runyon and Ken Bowden

Wed, 08 Feb 2023 08:00:00 -0000

Space Marketing Podcast guests are Dr. Kirby Runyon and Ken Bowdon. They are planetary geologists as well as space tourists. We chat about space mining and space tourism. The space tourism conversation was about Virgin Galactic’s astronaut program, the PlaneX experiences, and analog missions.

Video episode: https://youtu.be/i1dzTNNqZE8

ABOUT DR. KIRBY RUNYON

Dr. Kirby Runyon loves experiential space exploration and works as a NASA-funded planetary geologist, space tour guide, and inspirational speaker. He coaches flyers in weightlessness with the Zero Gravity Corporation and takes commercial Future Astronauts through educational geology hikes, explaining the science behind the view they'll have from space. In 2022 he started his company Planex – Planetary Experience Consulting LLC.

Founder/CEO Planex - Planetary Experience Consulting LLC.

NASA-funded planetary geologist

Space Tour Guide

kirby@planex.space

ABOUT KEN BOWDON

Planetary geologist

Bowdon Energy Corporation

Future Virgin Galactic astronaut

DISCUSSION NOTES:

Planex – Planetary Experience Consulting

https://planex.space

Space Tourism Conference

April 28, 2023

Los Angeles, CA

https://www.spacetourismconf.com/

Spaceport America

https://www.spaceportamerica.com

Virgin Galactic

https://www.virgingalactic.com/sign-up/?gclid=CjwKCAiAioifBhAXEiwApzCztrhzBUtaTh7WszYw3jIKo9D6WKwyMcrIdlxA8bJDzWKyQULHs6DYOBoCtYsQAvD_BwE

Overview Effect - Author Frank White

https://frankwhiteauthor.com

Zero G

https://www.gozerog.com/zero-g-research-programs/

Space Marketing Podcast episode: https://spacemarketingpodcast.com/episode/space-marketing-podcast-with-matt-gohd-with-zero-g-flights

Reboot the Suit

https://www.kickstarter.com/projects/smithsonian/reboot-the-suit-bring-back-neil-armstrongs-spacesu

Planetary Society

https://www.planetary.org/?gclid=CjwKCAiAioifBhAXEiwApzCztjo32IbquAuBrVmJzPpwMEwqVzHZW7rZL8O61zou8Y95Oq_KVZs32hoCL2QQAvD_BwE

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/

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Space Marketing Podcast - Amy Imhoff

Wed, 01 Feb 2023 08:00:00 -0000

Amy Imhoff is our guest this week on the Space Marketing Podcast. She is a speaker and marketing professional that is known in the Star Trek world. Amy is a marketing powerhouse with clients such Jane Goodall Institute and as Kate Mulgrew, or who you may know as Captain Kathryn Janeway on Star Trek: Voyager.

Video version: https://youtu.be/pyyOvdCz4Y8

ABOUT AMY IMHOFF

Digital Content Management, Marketing, & Copywriting

Kate Mulgrew, or who you may know as Captain Kathryn Janeway on Star Trek: Voyager.

https://www.katemulgrew.com/

Jane Goodall Institute

https://janegoodall.org/

Explore Mars Inc.

Director of Outreach & Strategic Planning

https://www.exploremars.org/

@amyimhoff1701

Humans to Mars Conference

May 16-18

Washington D.C.

https://www.exploremars.org/summit/

Space Tourism Conference

April 28, 2023

Los Angeles, CA

https://www.spacetourismconf.com/

Star Trek Adjacent

https://www.womenatwarp.com/trek-adjacent-earth-final-conflict/

Overview Effect Roundtable

Inara Tabira

Gaays in Space

Celestial Citizen

Chris Carberry

CEO of Explore Mars, Inc.

Author of Alcohol in Space

Space Marketing Podcast Episode

https://spacemarketingpodcast.com/episode/space-marketing-podcast-with-chris-carberry

Links:

Janet Ivey from Janet’s Planet and President of Explore Mars

Space Marketing Podcast Episode

https://spacemarketingpodcast.com/episode/space-marketing-podcast-with-janet-ivey

Planetary Society

https://www.planetary.org/

NASA TV

https://www.nasa.gov/multimedia/nasatv/#public

Yuri’s Night

https://yurisnight.net/

Beth Mund

Host of Casual Space Podcast

https://www.bethmund.com/casual-space-podcast

Space Marketing Podcast Episode - https://spacemarketingpodcast.com/episode/space-marketing-podcast-with-guest-beth-mund

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast with Sam Coniglio - Technical Writer and Space Futurist

Wed, 25 Jan 2023 12:09:00 -0000

In this Space Marketing Podcast episode, we meet Sam Coniiglio, a futurist, technical writer, photographer, inventor, and private space industry advocate. Since 1999, he has been researching and prototyping off-world domestic concepts to make life easier “for the rest of us” in space.

Find out about his Zero Gravity Cocktail Glass concept that won international acclaim and reinvents how to drink liquids in a microgravity environment. His cocktail-making “drinkbots” have been showcased on Discovery Channel and Wall Street Journal.

He talks about new book, “Creature Comforts in Space,” is about making life more comfortable and sustainable for off-world travelers.

We wrap up with a discussion about the Space Tourism Conference happening April 28 in Los Angeles. He is leading the session: FOOD & DRINK OFF WORLD: GO-TO GRUB & GALACTIC GOURMET.

ABOUT SAM CONGLIO

https://www.linkedin.com/in/spacemansam/

Author of Creature Comforts in Space

Space Tourism Conference

https://www.spacetourismconf.com/

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast with Jason Falls - Winfluence author and podcast

Wed, 11 Jan 2023 08:00:00 -0000

Space Marketing Podcast episode guest on the Space Marketing Podcast is Cipio influencer #marketing guru, Jason Falls. He is the author of Winfluence, podcast host of the Winfluence Podcast, a speaker, and the creator of the Marketing Podcast Network. As we begin the new year, we try to catch a glimpse of what it may bring.

#spacemarketing #spaceindustry #spaceeconomy #influencermarketing

Video episode: https://youtu.be/LCRlJaIWjn4

ABOUT JASON FALLS

Author, speaker, podcast host, influence marketing guru

https://jasonfalls.com

Winfluence book

https://jasonfalls.com/get-winfluence/

Winfluence Podcast

https://jasonfalls.com/influencer-marketing/

Marketing Podcast Network

https://marketingpodcasts.net

dearMoon Project

https://dearmoon.earth

Artemis II

https://www.nasa.gov/subject/14152/artemis-ii-was-exploration-mission-2/

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast with Dan Hawk

Wed, 28 Dec 2022 08:00:00 -0000

This episode of the Space Marketing Podcast has guest Dan Hawk from United First Nations Planetary Defense.

Dan’s focus is to bring space to the Native American tribes as well take the Native Americans to space.

He sees the Native American leader initiatives such as space debris, climate crisis mitigation, and planetary defense capability to protect the Earth from asteroids.

Back in October, we had an interview with Oklahoma Air and Space Port, Dan Hawk was a bonus guest on that episode in order to get the information out that there was an Intertribal Space Conference in November. He is back for a chat!

#spacemarketing #spaceindustry #spaceeconomy #podcast #space #spaceport #izzy #izzyhouse #nativeamerican #planetarydefense #spacedebris #climatecrisis

ABOUT INTERTRIBAL SPACE CONFERENCE

Dan Hawk

Principal Scientist at United First Nations Planetary Defense

Video version: https://youtu.be/GDSTikqIrcg

United First Nations Planetary Defense

https://ufnpd.wordpress.com

Intertribal Space Conference

https://intertribalspaceconference.wpcomstaging.com

Oklahoma Air and Space Port

Oklahoma Space Industry Development Authority

https://airspaceportok.com

First Nations

https://www.firstnations.org/tribes/

Artemis Space Program

https://www.nasa.gov/specials/artemis/

In February 2013, a large asteroid exploded over Chelyabinsk, Russia. The asteroid moved over eleven miles per second and blew apart 14 miles above the ground. The explosion released the energy equivalent of around 440,000 tons of TNT and damaged buildings with its shock wave. Windows were shattered in an area over 200 square miles. Over 1,600 people were injured in the blast.

On Sept. 26, 2022, NASA’s Double Asteroid Redirection Test (DART) spacecraft intentionally slammed into the asteroid moonlet Dimorphos and altered its orbit by 33 minutes.

International Space Development conference

https://isdc2023.nss.org

May 25-28 in Dallas Texas

National Space Society

https://space.nss.org

78th Session of the UN General Assembly (UNGA 78)

September 12-30, 2023 in New York

https://sdg.iisd.org/events/78th-session-of-the-un-general-assembly-unga-78/

ITAR - International Traffic in Arms Regulations

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/

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Space Marketing Podcast with Matt Bailey - CEO of Sitelogic and Host of Endless Coffee Cup Podcast

Wed, 21 Dec 2022 08:00:00 -0000

This episode is a dual-podcast with Matt Bailey from the Endless Coffee Cup Podcast. We discuss the innovations and inspiration of the United Arab Emirates (UAE) and Dubai as they take the stage in space and marketing. Space Marketing Podcast and Matt’s podcast are both members of the Marketing Podcast Network.

ABOUT MATT BAILEY

Matt Bailey

CEO & Founder of SiteLogic

Host for the Endless Coffee Cup Podcast

Sitelogic

Matt teaches people how to turn marketing data into action. He shows how to find the story in the data and effectively communicate that story through persuasion, influence, and presentation skills.

Digital marketing Instructor and trainer. He is currently working with New Media Academy.

https://www.sitelogicmarketing.com

Endless Coffee Cup Podcasts

Endless Coffee Cup is a discussion of marketing news, culture, and media for our complex digital lifestyle. With a wide range of marketing topics, we bring insights beyond the headlines, and a challenge to “ask why.” https://www.sitelogicmarketing.com/category/podcast/

Marketing Podcast Network

https://marketingpodcasts.net

New Media Academy

https://nma.ae/en/

72ND INTERNATIONAL ASTRONAUTICAL CONGRESS October 2021, Dubai, United Arab Emirateshttps://www.iafastro.org/events/iac/

The Abu Dhabi Space Debate

ABU DHABI SPACE DEBATE on DECEMBER 5-6, 2022

https://www.abudhabispacedebate.com

Under the patronage of His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE

A global debate defining the future of space. an important new global forum for the space industry, nations, business leaders and policy makers to come together and forge real consensus and address the issues facing growth and innovation in space.

Abu Dhabi Space Debate hosted representatives of the world’s fast-growing space industry together with the President of Israel and under the Patronage of the President of the UAE at the inaugural event

17th International Conference On Space Operations

March 6-10, 2023

https://spaceops2023.org

The UAE sent the Hope spacecraft to Mars February 2021, had its first astronaut to space in 2019, and has plans for the Arab world’s first longest-duration space mission next spring.

UAE was elected to chair the UN Committee on the Peaceful Uses of Outer Space. Omran Sharaf, the Emirati engineer who led the Mars mission, was chosen to lead the committee for the UAE.

As of today, more than 3,100 people are employed across 80 government and private organisations in the space sector in the UAE, double the figure from 2019.

Blue Origin has its eye on UAE desert for spaceport

Virgin Galactic signed an agreement with the UAE in 2019 for a spaceport.

Museum of the Future

https://museumofthefuture.ae/en

dearMoon

https://dearmoon.earth

Artemis Program

https://www.nasa.gov/artemisprogram

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast with Christopher Allison with Sierra Space

Wed, 14 Dec 2022 08:00:00 -0000

Chris Allison from Sierra Space is our guest on this episode of the Space Marketing Podcast. Sierra Space focuses on the next phase of commerce between LEO (lower Earth orbit) and Earth with plans of providing transportation solutions for the next era of space with the Dream Chaser program.

The need for transportation to and from space is great and growing at a fast speed. Horizontal launch spaceports are part of the solution for the next phase of the commercial space industry. You just cannot have a conversation about space transportation without talking about Sierra Space’s Dream Chaser. So, give a listen! 

#spacemarketing #spaceindustry #spaceeconomy #podcast #space #spaceport #izzy #izzyhouse #sierraspace #dreamchaser

Images and videos provided by Sierra Space, Orbital Reef and Sierra Nevada Corp.

ABOUT CHRISTOPHER ALLISON

Christopher Allison

Senior business development manager for commercial markets

Sierra Space

LinkedIn

https://www.linkedin.com/in/christopher-allison-18465042/

Introduction

1:49 `Begin Interview

1:52 Sierra Space introduction

3:37 About the two Dream Chasers

DC 100 Dream Chaser Cargo

DC 200 Dream Chaser Crew

5:31 Disruptive capabilities

6:11 Integrate into airports

6:44 Space Tango and RedWire

7:36 Spaceport regulations

8:38 Huntsville

8:55 Spaceport Cornwall

9:41 Japanese Oida Prefecture ???

10:30 ISS flights in 2023

10:45 Space Florida

11:37 Spaceport recommendation

14:47 Orbital Reef

17:11 Habitat

19:31 Beyond LEO

22:17 The world’s space programs

23:46 Governance and oversight

24:32 Safety

26:47 Multi-year process

* 30 second ad (*Depends on sponsor ad length)

28:52 Marketing

31:46 Non traditional avenues

32:34 Booth

33:49 Marketing challenges

35:30 National Security regulations

36:15 Career opportunities

38:24 Looking 20-30 years in the future

44:35 Advice to companies

47:37 Thoughts for the day

Mentions:

Sierra Nevada Corporation

Blue Origin

Orbital Reef

NASA

International Space Station

Space Tango

CLD designation – Commercial Leo Destination

Governance and oversight:

National Space Council

White House

Department of Commerce

FAA

FCC

NOAA

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Space Marketing Podcast Izzys Spaceport Book journey

Wed, 07 Dec 2022 08:00:00 -0000

Hi! This episode is a short one where Izzy talks about her journey to her new book and how her Space Marketing Podcast was born.

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast with Chris Carberry

Wed, 30 Nov 2022 08:00:00 -0000

Our guest in this episode is Chris Carberry, author of Alcohol in Space: Past, Present and Future and is the CEO at Explore Mars and Space Drink Association. He focuses on humans will live and celebrate in space and on other planets. Space tourism and planetary settlement will demand some creature comforts and some connections to some earthly traditions for wellbeing. Enjoy our conversation!

Video link: https://youtu.be/3-mWQhC0xiE

ABOUT CHRIS CARBERRY

Author of Alcohol in Space: Past, Present and Future

CEO at Explore Mars

Carberry@exploreMars.org

Space Drink Association https://m.facebook.com/profile.php?id=100064880686092&eav=AfbQAcE_e4gUTmYaHWgVaQyn7Qb3wzikUQILPYMDhKzdWw8fPEGYDzks9bzz38lPmRk&paipv=0&_rdr

chris@spacedrinks.org

Human to Mars Summit

https://www.exploremars.org/summit/

an Explore Mars Event

May 16-18, 2023

The National Academy of Sciences Building

Washington D.C.

Agenda subjects:

Innovations that Benefit Earth Now

For All Humanity: Ensuring a Diverse and Inclusive Future in space

Building excitement: STEAM, Entertainment, and Art

Moon and Mars: Architecture and Poliicy

Mentions:

Avec

Suntory Japanese whiskey experiment at the ISS

Budweiser barley experiments

Maison Mumm champagne

Space Tourism

Vostok Space Beer by Saber Astronautics and Four Pines Brewery

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/

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Space Marketing Podcast with Matt Gohd with Zero G flights

Wed, 16 Nov 2022 08:00:00 -0000

Zero G experience flights can provide that experience without the journey to space. Zero G flights provides four primary missions. Research, Training, education, and tourism. I am very excited to speak to Matt Gohd, CEO of Zero G!

#spaceindustry #spaceeconomy #spacemarketing #zero-g #Spacetourism

ABOUT MATT GOHD

CEO of Zero-G

https://www.gozerog.com

Video Link:

https://youtu.be/gngvABtPeJ4

Zero Gravity for STEM

https://www.gozerog.com/education-programs/

Space Tourism Conference

April 28, 2023

Los Angeles

https://www.spacetourismconf.com

SpacePrize

https://www.spaceprize.org

Logan Paul polaroid event

https://youtu.be/czt7nWP37DI

Marketing team

Beth Pope

Director of Charters

beth@gozerog.com

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast with Janet Ivey

Tue, 08 Nov 2022 08:00:00 -0000

Happy #STEM Day! Our next guest is a powerhouse with a passion for space! Janet Ivey is committed to enriching the lives of children by developing curiosity with education and live performances, TV, and online programming. She is the host of Janet’s Planet that airs on 140+ public television stations nationwide.

Janet also serves as the President for the Board of Directors for Explore Mars. She is an active NASA JPL Solar System Ambassador, on the Board of Governors for the National Space Society, and the Educational Director of the Midsouth Chapter of NATAS, (National Academy of Television Arts and Sciences).

YouTube video episode link

SHOW NOTES

ABOUT JANET IVEY

Host of Janet’s Planet

President of the Board of Directors for

Explore Mars

Janet@janetsplanet.com

LinkedIn - https://www.linkedin.com/in/janetsplanet/

https://www.youtube.com/c/JanetsPlanetOfficial

https://www.janetsplanet.com

HUMANS TO MARS SUMMIT

May 16-18

National Academy of Sciences

Washington D.C.

https://www.exploremars.org

Post to Astronaut Marcus autograph

https://www.linkedin.com/posts/izzyghouse_apollo-artemis-astronaut-activity-6995010941822152704-PYiR?utm_source=share&utm_medium=member_desktop

Mars Innovation Challenge in January

International Space Development Conference

https://space.nss.org/international-space-development-conference/

Ascend

https://www.ascend.events

Summer, Rose, and Ivey

Simple Faith of Mr. Rogers

Civil Air Patrol

https://www.gocivilairpatrol.com

Blue Origin Club for the Future

Postcard program

https://www.clubforfuture.org/missions/

Space for Kentucky

http://spaceforkentucky.com

Kentucky Derby

https://www.kentuckyderby.com

Zero-G Experience flights

https://www.gozerog.com

Skyview app

https://www.space.com/skyview-review

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial

space industry on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/

izzyhouse01@gmail.com

LinkedIn - https://www.linkedin.com/in/izzyghouse/

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Space Marketing Podcast with guest - Beth Mund

Wed, 02 Nov 2022 07:00:00 -0000

Space Marketing Podcast guest on this episode is Beth Mund. She is an Analog Astronaut, Former NASA Spokesperson, Keynote Speaker, Podcast Host, workshop developer, Author, and an inspirational leader in the industry.

Beth Mund, Casual Space podcast host, has conversations with astronauts, CEOs, engineers, authors, artists, and so many more interesting people.

Beth also has a new initiative called Stories of Space that will take your story to the International Space Station.

Listen to some great conversation about space!

Video episode Link: https://youtu.be/DxYp__HbqH8

ABOUT BETH MUND

Beth Mund

Analog Astronaut, Former NASA Spokesperson, Keynote Speaker, Podcast Host, Workshop Developer, Author, and an inspirational leader in the industry

https://www.bethmund.com

Casual Space Podcast

https://www.bethmund.com/podcast

STORIES of Space Project

https://www.storiesofspace.com

hello@storiesofspace.com

Space Camp

U.S. Space and Rocket Center

https://www.spacecamp.com

Analog Missions

Hawaii

Hi-Seas

https://www.hi-seas.org

Poland

LunAres Research Station

https://lunares.space

ISS R&D conference

https://www.issconference.org/

ISS Benefits to Humanity book

https://www.nasa.gov/mission_pages/station/research/news/benefits-2022-book

SPACEKIND by Loretta Hidalgo-Whiteside

https://www.lorettawhitesides.com/the-new-right-stuff

Skyview app

https://www.space.com/skyview-review

ABOUT IZZY

Izzy's website - CLICK HERE

Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible - CLICK HERE

Podcast host for Space Marketing Podcast - CLICK HERE

Organizer for Space for Kentucky Roundtable - CLICK HERE

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast with Arturo Machuca and Dr. David Alexander with Houston Spaceport

Wed, 26 Oct 2022 07:00:00 -0000

The Houston Spaceport is a stellar example of an ecosystem designed to support space exploration as well as its community. Co-located at Ellington Airport, the growing campus property is becoming home to some major players in the space industry. Facilities are outfitted to assist in their tenants’ reach for orbit, the Moon, and beyond.

The Spaceport is federally licensed for horizontal launches and can facilitate testing and other lower-level flights. A major part of the Houston Spaceport Houston Aerospace Support Center is innovation.

This spaceport also provides resources to its tenants. Join us as we have great conversation about how two of Houston Spaceport’s leaders connect with the community creating an ecosystem that benefits all involved.

ABOUT HOUSTON SPACEPORT

Arturo Machuca

Director of Ellington Airport & Houston Spaceport

Dr. David Alexander OBE

Director, Rice Space Institute

Video Episode

Houston Spaceport

Ellington Field

Rice University - Rice Space institute

Houston Spaceport Rice University Lecture Series

Tenants:

Intuitive Machines

NOVA-C Lunar Lander - Launching to the Moon in 2023

Axiom Space

ISS modules

Collins Aerospace

Space suit

Venus Aerospace

Mentions:

University of Houston

Texas A&M University

University of Houston, Clearlake

Texas Southern University

HS CREW - Houston Spaceport Center for Research and Workforce Development

Spaceport Summit

Global Spaceport Alliance

ABOUT IZZY

Izzy's website - CLICK HERE

Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible - CLICK HERE

Podcast host for Space Marketing Podcast - CLICK HERE

Organizer for Space for Kentucky Roundtable - CLICK HERE

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast with Craig Smith from Oklahoma Air and Space Port with Bonus Dan Hawk from Intertribal Space Conference

Wed, 19 Oct 2022 07:00:00 -0000

This episode of Space Marketing Podcast is with Craig Smith about the Oklahoma Air and Space Port space journey with a bonus interview with Dan Hawk with the Intertribal Space Conference happening near the spaceport.

YouTube episode links:

Oklahoma Air and Space Port - https://youtu.be/Kz25yeZDn2g

Intertribal Space Conference - https://youtu.be/NohMVi3tHsw

ABOUT OKLAHOMA AIR AND SPACE PORT

Craig Smith

Executive Director

Office: (580) 562-3500

Email: Craig.Smith@spaceport.ok.gov

Cell: (580) 309-3223

Website: AirSpaceportOK.com

Twitter: @SpaceportOK

LinkedIn: Oklahoma Air and Spaceport

Facebook: Oklahoma Space Industry Development Authority

Address: P.O. Box 689, Burns Flat, Oklahoma 73624

Oklahoma Space Industry Development Authority

Global Spaceport Alliance

Oklahoma Department of Commerce

Board members referenced information

Frontier Electronic Systems

Nordam Companies

Cities near the spaceport

Burns Flat

City of Clinton

Elk City

Point of Interest in Oklahoma

Starbase (STEM)

Tulsa Air and Space Museum

National Weather Center in Norman, OK

FAA Mike Monroney Aeronautical Center

Universities and Colleges:

Southwest Oklahoma University

University of Tulsa - CyberSecurity

University of Oklahoma - Aerospace and Defense Master Degree Program

Oklahoma State

Unmanned Research systems Institute

Ph.D. in Drone Technology

Aerospace Engineering Degree Program

UAM, UAS

Stratodynamics

Balloons

Space Perspectives

World View Stratospheric Spaceflight

BONUS INTERVIEW

A spaceport is born from a vision within the community. As the vision turns into reality, it because a beacon for space and inspiration. Meet Dan Hawk who talks about the Intertribal Space Conference that is happening near the Oklahoma Air and Space Port.

More show notes in the Expanded Show Notes section on SpaceMarketingPodcast.com.

ABOUT INTERTRIBAL SPACE CONFERENCE

Dan Hawk

Principal Scientist at United First Nations Planetary Defense

United First Nations Planetary Defense

https://ufnpd.wordpress.com

Intertribal Space Conference

https://intertribalspaceconference.wpcomstaging.com

Nov. 15-17, 2022

Clinton, Oklahoma at the Frisco Center

ABOUT IZZY

Izzy's website - CLICK HERE

Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible - CLICK HERE

Podcast host for Space Marketing Podcast - CLICK HERE

Organizer for Space for Kentucky Roundtable - CLICK HERE

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast - Space Tourism

Wed, 12 Oct 2022 11:40:00 -0000

The Space Tourism Conference started by the Space Tourism Society that’s lead this emerging industry to the brink of this new golden age of space tourism. Our guests for this episode is Allison Dollar and John Spencer, founders of the Space Tourism Conference. Next conference is April 28 at Renaissance Hotel LAX, Los Angeles.

ABOUT SPACE TOURISM

John Spencer

Co-founder & Chairman of the Space Tourism Conference

Founder of the Space Tourism Society

Allison Dollar

Co-founder & Executive Producer of the Space Tourism Conference

CEO, ITV Alliance

YouTube episode link: https://youtu.be/7Mt2YbrcV-w

Space Tourism Conference

https://www.spacetourismconf.com

April 28, 2023

Renaissance LAX, Los Angeles

REGISTER HERE

Space Tourism Society

https://spacetourismsociety.org

First Space Tourist

Dennis Tito - April 28, 2001

https://www.britannica.com/biography/Dennis-Tito

2021 Space Tourism Missions:

Yasaku Maezawa to ISS - Dec 8, 2021

https://www.washingtonpost.com/world/2021/12/08/yusaku-maezawa-space-travel-billionaire-astronaut/

Virgin Galactic - July 11, 2021

https://www.virgingalactic.com/news/virgin-galactic-successfully-completes-first-fully-crewed-spaceflight

Blue Origin - July 20, 2021

https://www.blueorigin.com/news/first-human-flight-updates/

Inspiration4 – Sept 15, 2021

https://inspiration4.com

Update: Raised awareness and over $240 million for St. Jude Children’s Research Hospital

Axiom Space – April 8, 2022

https://www.axiomspace.com/news/ax-1-mission-launches-successfully-4-private-astronauts-en-route-to-space-station

Space stations and other mentions:

Voyager Station Hotel – 2025

https://orbitalassembly.com

Space Entertainment Enterprise (S.E.E.) -2024

https://www.seespacearena.com

Space yachting industry

https://www.boatinternational.com/luxury-yacht-life/space-tourism-airships-and-yachting

Space Hero reality show

https://www.prnewswire.com/news-releases/nasa-supported-reality-show-space-hero-inks-asia-partnership-deal-with-one-digital-entertainment-301494938.html

Space Games Federation

https://spacegamesfederation.com

Space Perspectives – 2024

https://spaceperspective.com

Oceans of Space

Space for Humanity

https://spaceforhumanity.org/?locale=en

Hilton

https://www.travelandleisure.com/hilton-voyager-space-starlab-hotel-rooms-6741170

Doubletree by Hilton

https://stories.hilton.com/releases/doubletree-by-hilton-chocolate-chip-cookie-first-food-baked-in-space

Overview Effect

https://humanspaceprogram.notion.site/Overview-Effect-7579f22e64464107aab79d979d0ab6ac

Overview Effect Roundtable

Contact John for invitation

https://humanspaceprogram.notion.site/Overview-Round-Table-e23b7be2d14a4a35b01ed09346fe6e91

https://www.okcommerce.gov

ABOUT IZZY

Izzy's website - CLICK HERE

Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible - CLICK HERE

Podcast host for Space Marketing Podcast - CLICK HERE

Organizer for Space for Kentucky Roundtable - CLICK HERE

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast with Dr. Mark Wagner

Wed, 05 Oct 2022 07:00:00 -0000

Today is World Teachers’ Day — a global event launched by the United Nations Educational, Scientific and Cultural Organization (UNESCO) in 1994. My guest is a forward-thinking teacher that spends a great deal of time preparing the next generation for the challenges of the new world and inspiring them to reach farther.

Dr. Mark Wagner’s focus is disrupting traditional education modules. He is dedicated to inspiring students to enter STEAM fields and rethink our world using space as a foundation. He wants to take education into the next era and off planet.

We talk about his new book, Space Education: Preparing Students for Humanity’s Multi-planet future, his new educational program – Ares Learning, and his efforts to inspire young women with SpacePrize.

Podcast link on YouTube: https://youtu.be/Rrybn9vZVtM

ABOUT Dr. MARK WAGNER

Author and educator

Space Prize Foundation: https://spaceprize.org

Speaker Series: https://spaceprize.org/speakers

Curriculum: https://spaceprize.org/education

ARES Learning: https://areslearning.com

Space Education Events: http://spaceeducation.events

Space Education book: https://www.amazon.com/Space-Education-Preparing-Humanitys-Multi-Planet-ebook/dp/B0B8328WWL/

Social/contact info:

Twitter - @markwagner

LinkedIn - @markdouglaswagner

Facebook - @ markdouglaswagner

Instagram – @markwagner

Mentions:

Space Perspective - https://spaceperspective.com

Gays In Space

CK12 - ck12.org/

Female Quotient - www.thefemalequotient.com

Overview Effect by Frank White – FrankWhiteAuthor.com

Overview Roundtable

Challenger Center Manhattan - https://www.challenger.org

There are Challenger Centers all across the U.S. Look for one in your area.

Virgin Galactic – Galactic Unite - www.galacticunite.com

Blue Origin – Club for the future - www.clubforfuture.org

SpaceX education program - www.astranova.org

ABOUT IZZY

Izzy's website - CLICK HERE

Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible - CLICK HERE

Podcast host for Space Marketing Podcast - CLICK HERE

Organizer for Space for Kentucky Roundtable - CLICK HERE

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast with Melissa Thorpe

Thu, 22 Sep 2022 07:00:00 -0000

Spaceport Cornwall embraces the idea that you can go to space in a sustainable way that benefits the planet and are rethinking launch practices. They are committed to carbon neutrality by 2030 and want to be the First Net-Zero Spaceport in the World. Is that hard? Absolutely! Is it necessary? Absolutely. Space is our lifeline to a better planet. We need to make sure that are transport promotes that ideal.

Spaceport Cornwall is the UK’s Horizontal Launch solution, strives to provide a safe, dedicated and responsible way to access space, connecting people, businesses and ideas

They utilize the state-of-the-art facilities at Cornwall Airport Newquay and Goonhilly Earth Station. Spaceport Cornwall is a partnership between Cornwall Council and Virgin Orbit will result in a first launch by 2021.

I am so excited to bring this episode’s guest to you today! Spaceport Cornwall represents the ideal in future spaceports and is changing the narrative. Please welcome Melissa Thorpe, head of Spaceport Cornwall.

ABOUT MELISSA THORPE

Head of Spaceport Cornwall

Spaceport Cornwall

https://spaceportcornwall.com/

Social links:

Twitter - @SpaceCornwall

LinkedIn - @spaceport-cornwall

Facebook - @ Spacecornwall

Instagram – spacecornwall

YouTube - @aerohubnqy

Mentions:

Goonhilly Earth Station

https://www.goonhilly.org/

Cornwall Airport Newquay

https://www.cornwallairportnewquay.com/

Virgin Orbit

https://virginorbit.com

G7 UK Summit

https://www.gov.uk/government/topical-events/g7-uk-2021

Sierra Space Dream Chaser

https://www.sierraspace.com/space-transportation/dream-chaser-spaceplane/

Virgin Galactic

Point-to-point transportation with suborbital supersonic

TecGirls

https://www.tecgirls.co.uk/

University of Exeter

Camborne School Of Mines

https://csm.exeter.ac.uk

ABOUT IZZY

Izzy's website - CLICK HERE

Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible - CLICK HERE

Podcast host for Space Marketing Podcast - CLICK HERE

Organizer for Space for Kentucky Roundtable - CLICK HERE

Learn more about your ad choices. Visit megaphone.fm/adchoices

We go to the Moon - celebrating 60 years of Kennedy's iconic speech

Wed, 14 Sep 2022 07:00:00 -0000

This week we celebrate 60 years of the pursuit of space that was launched by President Kennedy’s famous speech, "We go to the Moon." On September 12, 1962, President Kennedy delivered his speech before a crowd of about 40,000 people, at Rice University's Rice Stadium. This iconic speech galvanized a nation and before the decade was out, his call to action resulted in Commander Neil Armstrong and lunar module pilot Buzz Aldrin taking the first step on the moon.

This iconic speech was spoken years before many of us were even born. Yet, we are still moved when we hear the words. His speech reminds us how far we have come and how far we have to go. Here is the famous speech that has echoed through the decades to inspire us to reach for space.

In this episode, Izzy recites the words that impact so many of us in remembrance of where we have been and how far we have yet to go.

NASA video

https://www.youtube.com/watch?v=WZyRbnpGyzQ

Kennedy’s Speech Transcript: https://www.jfklibrary.org/learn/about-jfk/historic-speeches/address-at-rice-university-on-the-nations-space-effort

ABOUT IZZY

Izzy's website - CLICK HERE

Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible - CLICK HERE

Podcast host for Space Marketing Podcast - CLICK HERE

Organizer for Space for Kentucky Roundtable - CLICK HERE

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast - Marketing strategies that can save the planet

Wed, 07 Sep 2022 07:00:00 -0000

As the concern and conversation grows about the health of our planet, it can be a useful marketing strategy for business messaging to join the conversation and bring about real change.

There are powerful marketing opportunities that combine the activities of the space industry with corporate responsibility that can mitigate the climate crisis. Companies that embraced this trifecta of strategies develop a brand story that resonates with their audience while benefiting the planet.

Show Notes:

Journal of Space Philosophy

https://keplerspaceinstitute.com/jsp/

Fast Company World Changing Ideas 2019: 17 Winning Solutions That Could Save the Planet.

https://www.fastcompany.com/90329204/world-changing-ideas-2019-17-winning-solutions-that-could-save-the-planet.

Target ISS Cotton Sustainability Challenge Receives Honorable Mention in Fast Company's World Changing Ideas." International Space Station National Laboratory.

https://www.issnationallab.org/iss360/target-iss-cotton-sustainability-challenge-receives-honorable-mention-in-fast-companys-world-changing-ideas/

Estée Lauder Joins the International Space Station National Lab’s Sustainability Challenge As Exclusive Partner.

https://www.elcompanies.com/en/news-and-media/newsroom/press-releases/2021/10-28-2021

NASA. Entering the Decade of Results: Benefits for Humanity Released. https://www.nasa.gov/mission_pages/station/research/news/benefits-2022-book

NOAA. "Antarctic Ozone Hole is 13th Largest on Record and Expected to Persist into November." National Oceanic and Atmospheric Administration.

https://www.noaa.gov/news/antarctic-ozone-hole-is-13th-largest-on-record-and-expected-to-persist-into-november

Vaya Space. "ECO-FRIENDLY." Vaya Space.

https://www.vayaspace.com/ecofriendly

ABOUT IZZY

Izzy's website - CLICK HERE

Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible - CLICK HERE

Podcast host for Space Marketing Podcast - CLICK HERE

Organizer for Space for Kentucky Roundtable - CLICK HERE

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast with Francisco Partida of Brownsville San Padre Island International Airport

Thu, 25 Aug 2022 07:00:00 -0000

As technologies advance and costs decline for entry into the industry, a spaceport infrastructure will be necessary to link activities within the space industry. This creates opportunities for research, education, tourism, and manufacturing.

A Spaceport can serve as the axis of an ecosystem providing access to space through vertical launch capabilities and/or horizontal takeoff flights. One of the most notable companies that are responsible for a lot of the growth in space is SpaceX. Starship is the next generation of rockets that can carry large payloads off-planet. Boca Chica is where these megarockets are born.

Brownsville South Padre Island International Airport is close to the Starship base. Today’s guest is the airport’s Deputy Director of Development & Security and is behind the effort for a spaceport in the area.

Show Notes:

ABOUT FRANCISCO PARTIDA

Deputy Director of Development & Security of Brownsville San Padre Island International Airport

FranciscoPartida@brownsvilletx.gov

Brownsville San Padre Island International Airport

https://flybrownsville.com/

https://www.facebook.com/flybrospi/

City of Brownsville, TX

https://www.brownsvilletx.gov

https://www.facebook.com/BTxRGV

https://twitter.com/BTxRGV

Spaceport Trust Fund

https://gov.texas.gov/business/page/spaceport-trust-fund

ABOUT IZZY

Izzy's website - CLICK HERE

Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible - CLICK HERE

Podcast host for Space Marketing Podcast - CLICK HERE

Organizer for Space for Kentucky Roundtable - CLICK HERE

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast - Izzy at the ISS R&D Conference

Wed, 17 Aug 2022 07:00:00 -0000

It has been a busy month and the International Space Station (ISS) was a focus of my activities. I got to visit the ISS replica and Mission Control in Houston and then attend the ISS R&D conference in D.C. Today I talk about both of these experiences in this Space Marketing Podcast episode.

Show Notes:

Video Episode: https://youtu.be/d5quJkY1wkA

Podcast Episode: Coming

Expanded Show Notes: https://spacemarketingpodcast.com/blog/izzy-house-and-the-iss

ISS R&D conference

https://www.issconference.org/

ISS Benefits to Humanity book

https://www.nasa.gov/mission_pages/station/research/news/benefits-2022-book

ABOUT IZZY

Izzy's website - CLICK HERE

Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible - CLICK HERE

Podcast host for Space Marketing Podcast - CLICK HERE

Organizer for Space for Kentucky Roundtable - CLICK HERE

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast with Gary Pundsack - CEO for Stratodynamics

Wed, 03 Aug 2022 07:00:00 -0000

Episode guest is the CEO for Stratodynamics, Gary Pundsack. Join us as we discuss the UAV fight to near space. We discuss the climate crisis and how UAVs can monitor pollution in the upper atmosphere. UAVs, or Unmanned Aerial Vehicles, are used for a myriad of things from bridge inspections to fire fighting. Stratodynamics is using this aircraft to monitor climate, sniff out turbulence, and research near space in the stratosphere.

YouTube Episode Link: https://youtu.be/A7bcYxv3AIw

Show Notes:

ABOUT GARY PUNDSACK

CEO for Stratodynamics

http://www.stratodynamics.ca

SMP Show Notes - Expanded

Want to know more about the marketing strategies discussed in today’s podcast?

Visit the Show Notes – Expanded page for this podcast at:

https://spacemarketingpodcast.com/blog/smp-show-notes-expanded-gary-punsack-ceo-of-stratodynamics

The strategy and corresponding pages are provided for a deeper dive into the listed strategy in Izzy’s book, Space Marketing: Competing in the new commercial space industry available at Amazon and Audible.

ABOUT IZZY

Izzy's website - CLICK HERE

Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible - CLICK HERE

Podcast host for Space Marketing Podcast - CLICK HERE

Organizer for Space for Kentucky Roundtable - CLICK HERE

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast with Karyn MacVean and Ben Hernandez

Wed, 27 Jul 2022 07:00:00 -0000

Episode guests are Arizona Spaceport Alliance duo, Karyn MacVean and Ben Hernandez. Join us as we discuss what goes into bringing a spaceport and the space economy to Arizona.

Show Notes

ABOUT KARYN MACVEAN AND BEN HERNANDEZ

Founders

Arizona Spaceport Alliance

https://azspaceport.org

North Star Commercial Real Estate Advisors

https://northstarcre.com

SMP Show Notes - Expanded

Want to know more about the marketing strategies discussed in today’s podcast?

Visit the Show Notes – Expanded page for this podcast at:

https://spacemarketingpodcast.com/blog/smp-expanded-show-notes-arizona-spaceport-alliance-duo-karyn-macvean-and-ben-hernandez

YouTube: https://youtu.be/VthSzfXJlSs

The corresponding pages are provided for a deeper dive into the listed strategy in Izzy’s book, Space Marketing: Competing in the new commercial space industry available at Amazon and Audible.

Education-based marketing (page 180)

Girl Scouts Girls can build

https://www.girlscoutsaz.org/en/give/girls-can-build.html

Brand Partners (page 175)

Building strategic alliances is an important key to success. Arizona Spaceport Alliance has built valuable partnerships with:

Arizona State University

https://sese.asu.edu

University of Arizona

https://space.arizona.edu

Thunderbird school of Management

https://thunderbird.asu.edu

Embry Riddle

https://prescott.erau.edu

More marketing strategies at Show Notes – Expanded page for this podcast at:

https://spacemarketingpodcast.com/blog/smp-expanded-show-notes-arizona-spaceport-alliance-duo-karyn-macvean-and-ben-hernandez

ABOUT IZZY

Izzy's website - CLICK HERE

Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible - CLICK HERE

Podcast host for Space Marketing Podcast - CLICK HERE

Organizer for Space for Kentucky Roundtable - CLICK HERE

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast with Alice Carruth from Spaceport America

Wed, 20 Jul 2022 07:00:00 -0000

Todays’ guest is Spaceport America’s very own Alice Carruth, one of the spaceport industry’s most active marketing professionals. She is the public relations coordinator for one of the most iconic spaceports in the world that is home to Virgin Galactic spaceplanes,

Show Notes:

ABOUT ALICE CARRUTH

Public Relations Coordinator

Spaceport America

https://www.spaceportamerica.com/

SMP Show Notes - Expanded

Want to know more about the marketing strategies discussed in today’s podcast?

Visit the Show Notes – Expanded page for this podcast at:

https://spacemarketingpodcast.com/blog/alice-carruth-at-spaceport-america

YouTube: https://youtu.be/NrM7BLkdAhg

The corresponding pages are provided for a deeper dive into the listed strategy in Izzy’s book, Space Marketing: Competing in the new commercial space industry available at Amazon and Audible.

Education-based marketing (page 180)

Alice talks about developing a STEM/STEAM program using things around the house during the pandemic and space art posters using Hubble telescope images and icons for New Mexico.

https://www.spaceportamerica.com/education/

Events (page 160)

Alice speaks about two events that supports the space industry in New Mexico. Both events establish the state and Spaceport America in the minds and hearts of the community.

Las cruces space festival

https://www.lascrucescvb.org/las-cruces-space-festival/

Competition (page 175)

Competitions are powerful events. Alice talks about the Spaceport America Cup that was just held in June.

Spaceport America Cup

https://spaceportamericacup.com/

Podcast (page 131)

A podcast is an excellent marketing tool that establishes a conversation with your audience and can define the message that your brand is expressing.

Spaceport America Podcast

https://www.spaceportamerica.com/category/podcasts/

Tours (page 44)

Your brand is like a person. Tours provide an excellent way for your audience to get to know who your brand is.

https://www.spaceportamerica.com/visit/

ABOUT IZZY

Izzy's website - CLICK HERE

Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible - CLICK HERE

Podcast host for Space Marketing Podcast - CLICK HERE

Organizer for Space for Kentucky Roundtable - CLICK HERE

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast with Robert Aillon

Wed, 13 Jul 2022 11:25:00 -0000

Space Marketing Podcast

Guest: Robert Aillon

Robert Aillon is the person behind the push to have Ecuador in the space race. He is the founder of Leviathan Space Industries and president of Guayaquil Space Society. Related marketing strategies can be seen in the Show Notes - Expanded

Our guest today is developing a spaceport gateway in Ecuador. He is passionate about spreading the vision of space throughout the country. Part of this effort is providing education and inspiration to its citizens in an effort to ignite excitement about the space industry and the future possibilities. His vision includes developing new space-focused industries within Ecuador that include developing the technology research, manufacturing, science, trade and space tourism for the new space economy.

ABOUT ROBERT AILLON

President

Guayaquil Space Society

https://space.nss.org/guayaquil-space-society/

Founder

Leviathan Space Industries LLC

https://www.leviathanspace.com

ABOUT THE SHOW

Explore marketing principles, strategies, and tactics through the lens of space. In addition to our audio podcast, we also have a companion video podcast that includes extra pictures and video from today’s guest.

Episode Podcast Link: Scheduled July 13

YouTube Link: https://youtu.be/ZNjksBhjN2E

SMP SHOW NOTES - EXPANDED

Want to know more about the marketing strategies discussed in today’s podcast?

Visit the Show Notes – Expanded page for this podcast at: https://spacemarketingpodcast.com/blog/guest-robert-aillon

The corresponding pages are provided for a deeper dive into the listed strategy in Izzy’s book, Space Marketing: Competing in the new commercial space industry available at Amazon and Audible.

DISCUSSION LINKS:

Blue Origin Club for the Future

https://www.clubforfuture.org

Tip: Education-based marketing (page 184)

Blue Origin Club for the Future is a wonderful example of education-based marketing. See more.

Tip: Create an experience that delights (page 171)

Robert described the impact that Blue Origin’s postcard program had on the children when they received their postcards back from space. See more.

Delightment and education-focused gifts for your audience are powerful marketing tools that provides a win-win for everyone. See more.

GLEC IAF Conference 2022 in Ecuador

https://www.iafastro.org/events/global-series-conferences/the-global-conference-on-space-for-emerging-countries-2022/

TIP: Create an event (page 176)

Robert talked about the recent GLEC IAF Conference 2022 in Ecuador. Creating an event is a great way to provide a vehicle to get your brand’s tribe together. See more.

Thunderbird School of Global Management from Arizona State University

Executive Master's Global Management: Space Leadership, Business and Policy, Business, Management, Marketing, and Related Support Services

https://thunderbird.asu.edu/degree/executive/executive-master-global-management-space-leadership

Tip: Education-based marketing (page 184)

Robert is a student of this program. Along with a specialized degree, this program offer opportunities to connect with business professionals creating a valuable network for leaders within the space industry. See more.

ABOUT IZZY

Izzy's website - CLICK HERE

Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible - Get the book CLICK HERE

Podcast host for Space Marketing Podcast - CLICK HERE

Organizer for Space for Kentucky Roundtable - CLICK HERE

Space Marketing Podcast is a member of the Marketing Podcast Network

Learn more about your ad choices. Visit megaphone.fm/adchoices

Space Marketing Podcast with Dr. George Nield

Wed, 06 Jul 2022 07:00:00 -0000

Welcome to the Space Marketing Podcast where we explore marketing principles, strategies, and tactics through the lens of space.

Spaceports provide a critical infrastructure to space. They launch our eyes and our futures while providing a valuable link to what lies beyond the orbit. The spaceport industry is our gateway to space. Just as the aviation industry began building at the beginning of the last century, spaceports are building their infrastructure. Communication is vital between spaceports and their audience if they are to grow to support a healthy space economy. Marketing spaceports is where we begin our Space Marketing podcast.

Today’s guest is a visionary in the spaceport industry with an impressive history in space. Currently - he serves as the President of Commercial Space Technologies, LLC, which was founded to encourage, facilitate, and promote commercial space activities. He is a new Blue Origin astronaut and Chairman Global Spaceport Alliance.

Watch the Blue Origin flight with Dr. Nield

https://youtu.be/mQxImR01pg8

https://youtu.be/rujDVDit02Y

Global Spaceport Alliance

https://www.globalspaceportalliance.com/

National Spaceport Network Development Plan

https://www.globalspaceportalliance.com/newsletters/

Video link to the podcast:

https://youtu.be/8t3lC4uBwsk

Get the book!

This podcast is a companion to Izzy's Space Marketing book series.

The first book, Space Marketing: Competing in the new commercial space industry can be found at:

Amazon at https://bit.ly/space-marketing-books and Audible at https://adbl.co/3un22zs

ABOUT IZZY

Izzy's website - CLICK HERE

Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible - Get the book CLICK HERE

Podcast host for Space Marketing Podcast - CLICK HERE

Organizer for Space for Kentucky Roundtable - CLICK HERE

Space Marketing Podcast is a member of the Marketing Podcast Network

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Space Marketing Podcast

Sun, 12 Jun 2022 23:12:00 -0000

Hi! Welcome to the Space Marketing Podcast! We will explore marketing principles, strategies, and tactics through the lens of space. The podcast will launched in July 2022. Subscribe today so you don't miss a single episode at spacemarketingpodcast.com or where you listen to podcasts!

ABOUT IZZY

Izzy's website - CLICK HERE

Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible - Get the book CLICK HERE

Podcast host for Space Marketing Podcast - CLICK HERE

Organizer for Space for Kentucky Roundtable - CLICK HERE

Space Marketing Podcast is a member of the Marketing Podcast Network

Learn more about your ad choices. Visit megaphone.fm/adchoices