Luke Hansen is the Founder & CEO of CompanyCam, an app that helps contractors build trust with their crews and customers through photo documentation. He talks to Beth about how he has converted contractors — a notoriously difficult audience to convince — to a new technology. As a bonus, he also provides several other critical pieces of marketing advice. 

Alex Cook is the Director of Operations of Lifetime Windows and Siding. He’s been in building materials marketing and sales for more than nine years now, and we were thrilled to hear about his experience with launching and selling a successful brand.

For the last few years, Google has offered Universal Analytics as a means of tracking data on your website. All of that is changing in 2023, and Zach and Beth break down what that will look like for manufacturers and building materials brands who want to understand how users are finding them online.

On this episode, we're talking with Craig Foy from ALY VR about builders and building brands, and the expectation that their customers have when it comes to winning their business. Listen to learn how virtual reality and technology are getting builders closer to their customers and the sale.

Josh is the VP of revenue for Roomvo, a product visualization tool that’s delivering data and sales insights to the building materials brands that use it. We talked with him about how today’s manufacturers can take full advantage of visualization for their business.

Jennifer Flores is a blogger and influencer in the building material space, and she’s worked with brands and content creators around the world to connect with customers. She talked with us about how brands can partner with influencers to reach more customers and stay in the game.

Zach talks with Mahesh Ramanujam, the President and CEO at Global Network for Zero. Mahesh Ramanjam brings expertise and experience to the building industry, and we were thrilled to bring his voice to our discussion.

Here’s a sneak peek at the type of insightful, data-driven information that you’ll gain from this workshop — it’s definitely an event that you won’t want to miss!

This week, Zach’s co-host is Grant Farnsworth, the President of The Farnsworth Group, a market research company in the building product space. We discuss the questions manufacturers are asking to help them make strategic decisions for long-term growth.

Tom Conley is the president and CEO of High Point Market, one of the design industry’s premier trade show events. The ways a designer finds and chooses products have changed, so we asked Tom how building materials brands can connect with them and sell more effectively.

We talk often about labor (and the labor shortage), and today’s guest brings a ton of expertise and strategy to the conversation. Andrew Spurvey is the Chief Marketing Officer for QuickContractors.com, a SaaS platform that some people are calling “Uber for contractors.”

We’re bringing John Burns on to the show again this week for a temperature check. With words like “recession” and “risk” on everyone’s mind, we wanted to explore what’s happening in the market with an expert who sees the opportunities ahead.

The CEO of DecksDirect, Blair Budlong, joined us for an in-depth look at eCommerce and how brands can sell better (even faster) to their online audience. We got some great ideas and insight into the world of selling online and what the future holds for the building materials market.

McKenzy Braaten is the Vice President of Communications for EPIC Companies. The Fargo-based firm is a commercial and multi-family developer with a big vision and bigger plans for mixed-use construction. We were thrilled to have her on the show to talk more about how manufacturers can improve how they sell to developers.

This week, we welcome Amy Smiley, Vice President of Marketing for 84 Lumber. She talked about how manufacturers can help grow the industry by hiring and empowering more women in the workforce, and it’s a conversation we’re excited to have.

Greg Brooks is the Moderator for the Executive Council on Construction Supply and a member of the Harvard Joint Center for Housing Studies. He’s got connections in the industry and tons of insight into what dealers need to know about today’s housing market and economy.

Stephen Martin is the Managing Director of Professional Development and Resources for the American Institute of Architects. His work with AIA gives him more perspective than most on the world of architects — and his background in education makes him a great guest for this week’s show.

Toby Bostwick is the VP of Product and Brand at Fortress Building Products. He’s helping to grow the highly successful Texas-based brand and part of his strategy is leading and managing his team more effectively.

Mark, who is also known as the “The Whizard,” brings decades of experience and a ton of perspective to product marketing, the labor shortage and the future of construction. 

Michael Woods, CEO and COO of Black Buffalo, is committed to making the building process more efficient with their 3D printing technology by helping to revolutionize the process of construction. Michael shares with Zach how they are introducing builders to the idea of 3D-printed homes and converting them to use their technology.

There’s a way to reach out to potential customers on LinkedIn, and there’s a way not to. Venveo’s Ashley Stevenson and Zach Williams talk about the platform and strategies for outreach so that you can make authentic connections and build your building materials business.

Tony Piloseno is a huge name in the Venveo office and on TikTok. Now the full-time owner and CEO of Tonester Paints, we brought in Tony to hear the whole story and what he’s learned while creating the hottest #paint content online today.

Steve Coffey is Venveo’s Director of Growth, and he’s also our resident expert on trade shows. We brought him on again to talk about the best strategies for manufacturing brands that want to make a splash at their next industry event.

Bob Baldocchi is a sales and marketing expert who retired from the world of building materials only to become the owner and investor in On3, a construction software startup that’s changing the landscape of our industry as we speak.

Paul Hostelley of Docking Drawer talked with us about launching a new product and how they met the challenge of attaining photos to help site visitors understand the product’s application.

If you don't know what cryptocurrency is all about, don’t fret. We break down some of the basic ideas around blockchain, NFTs and other crypto concepts on the show and talk about why they should matter to manufacturers.

Joe Altieri is the inventor and founder of FlexScreen, a product featured on Shark Tank. He’s one of the best in the business when it comes to disrupting a building product category, and we talked with him about the road to his success.

Dan Wies from Wies Drywall is an experienced contractor who talked with Zach about his family’s business and how they’ve pivoted to help more customers and grow their business. We met up with him at the AWCI trade show to talk shop.

On this episode, we bring on Nate Henderson, Founder and CEO of BILT Incorporated, who shares insights into how manufacturers can better support and educate their customers, and how that can pay off big in today’s labor-strapped construction industry. 

This episode’s topic is a big one in building materials, and our guest Travis Hilldore was happy to tackle it with us head-on. Travis works in marketing and sales for an equipment and product manufacturer, and we learned how his team builds trust with their customers in some surprising ways.

Vinnie Circosta is the Vice President of Sales & Marketing at Raskin Industries, and he shared a few tips on how this successful flooring brand makes its customers a part of the purchasing experience, from digital to physical.

Caleb Williams is a North Carolina builder who’s worked in both residential and commercial construction. He talked with Zach and Beth about the biggest challenges builders are facing in the industry and a few possible solutions that support the future of construction.

Jeremiah Hershberger is Product Manager for Key-Link Fencing & Railing, and he talked earnestly and openly with us about the value that building products need to deliver to customers today. We learned about the (difficult) decisions and strategies his own team at Key-Link undertook to ensure that kind of value.

We talk with building materials research expert Grant Farnsworth about the trends we’ve seen over the last two years, along with what manufacturers can do to sustain their business by planning ahead instead of just surviving in the now. 

This week, Spencer Brown, Director of Sales for Pfister Faucets, and Kevin Johnson, President of CHS Plumbing, talked with Zach and Beth about what manufacturers and their customers (the contractors they work with) can do to support each other in today’s building industry. The strategies we discussed help ensure the future of construction and labor in the industry.

It’s important to do the work to make your building materials website more accessible to Spanish-speaking audiences. Kevin Kilpatrick is the Chief Marketing Officer of Blue Lake Lumber, and he walked us through the most effective ways to truly connect with this ever-growing audience in the construction industry.

To stay ahead of competition, today’s building materials manufacturers need a way to make themselves valuable and trustworthy to customers: CEUs might just be the secret ingredient to that kind of success.

This week, we’re learning from sustainability expert Walter Lourie on how to use building materials certifications to stay ahead of the sales game and in the project. Walter gives us a couple of really smart strategies that he’s using to get in front of today’s top architecture firms.

This week, Zach and Beth talk with Gerry Messina, a building products marketing executive, who brings industry experience, along with a marketing and sales perspective to the discussion about selling to architects and contractors.

This week, Zach talks to Tim Seims, from John Burns Real Estate Consulting, about modular and offsite construction and the impact that we expect it to have on the building materials market.

We had the honor of talking to a number of industry experts this year, and packed a ton of great content into the last twelve months. Beth and Zach revisit our most listened-to episodes, with a few of our favorite clips included. 

Marcy Tyler is Director of Building Science for Tremco Commercial Sealants & Waterproofing, and she’s positioned the company as a recognized expert in the building materials industry. Marcy shares how manufacturers can use the same strategies to get their product in front of their ideal audience.

This week’s podcast features two special guests: Joshua Rich, the president and CEO of Bullseye Locations, and Brian Baker, a digital strategist and founder of DoDecaHedron. The pair help Zach and Beth answer the biggest questions in building materials, around dealer relationships and how a strong digital strategy can support them. There’s plenty of opportunity for good partnerships if you have the right resources.

In a recent episode of the show, we talked about the ROI of social media in building materials, and it quickly became the most commented-on podcast we've done to date. So this time, we’re taking a deep dive into the wildly popular platform of TikTok.

Venveo has worked with building materials manufacturers and suppliers for more than a decade, and during this time, the industry has undergone huge changes. Beth and Zach talk about how Venveo is preparing for the growth ahead, with a few exciting updates.

This week’s guest, Heather Bowman, is the Director of Marketing at Key-Link Fencing & Railing and Superior Plastic Products. Both are fencing and railing brands built for long-term success, and we got the full story from Heather on how brands can set themselves up in the same way.

Small departments can get things done when they’re resourced well and have support from the rest of the team. Beth talked with Tracy Dacko, the Marketing Manager for Schöck North America, about delivering results and staying ahead when you’re running things on your own.

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What do the iOS 15 changes mean if you’re a building materials marketer? To make sure you're getting the most out of these changes, Beth and Zach break down the technical aspects of the update, what to worry about, what to look forward to and what your next steps look like.

Data is an important component of your marketing strategy as a manufacturer, so we talked Dan Donohue, Director of Sales and Marketing at Craftmaster Hardware, about how manufacturers and distributors can work together to get more out of marketing efforts.

Ted Dergousoff is the CEO of NewLife Forest Restoration, an Arizona lumber company committed to protecting our national forests. He shares how NewLife is revitalizing the construction industry with better building practices and high-quality wood products.

Ben Roberts is the North American Marketing Director for Kebony, a manufacturer of wood cladding that recently won several 2020 Telly Awards for their Design vs. Build series. Ben shares everything from how they produce the stunning videos that have become part of what makes Kebony such a successful building materials brand to how they use the videos to drive leads and sales.

Bob Sanders, Director of Sales at Shouldice Designer Stone, works for a manufacturer that spends a considerable amount of time deep in their business data. They’ve used insights from that data to improve everything from their customers’ experience to their manufacturing processes — all helpful information if you’re planning out your own marketing strategy for 2022.

Greg Weyman is the founder and managing partner for Market Thrive, and he has a ton of insights (and great statistics) around how manufacturers can use imagery to boost their site traffic and sales — a topic we’re always thrilled to discuss.

Caitlin Mulligan is the Director of Business Development at SCI Lighting Solutions and works with high-end architects and designers in the commercial space. We picked her brain about how to keep architects and designers interested in your product and engaged with your brand.

Zach and Beth talk with Venveo’s own social media expert Ashley Stevenson to get into the nitty-gritty of the ROI of social media.

Zach and Beth talk with Jimmy Cotty, Executive Director of the Georgia Ready Mixed Concrete Association, about how manufacturers can be at the forefront of solutions in today’s construction industry.

Greg Rohl is principal of The Rohl Model and the family-founded Rohl Faucets brand. The company has an established reputation for innovation and luxury brand quality, so we talked with Greg about what it takes to build a winning brand in the building materials industry.

Chad Lingafelt is the managing partner of Loc-Doc Security, a door and security firm in North Carolina. Chad is also the host of a great podcast, The Coffee Break. He’s a man of several passions, and we talked with him about how building product companies can stay relevant in the ever-evolving construction and manufacturing industry. 

We talk with Eric Tune, a general-contractor-turned-developer, who is now Vice President of Land Development at Brookfield in Phoenix, about how construction and building materials impact the way cities grow today.

We talked with Jason Hartman, Founder and CEO of The Hartman Media Company, to better understand the real estate market and how it impacts the building materials industry today.

Zach and Beth talk with Angela Ballisty, the Global Director of Marketing for Lonza Wood Protection, about how manufacturers can effectively engage with wider audiences by using pull-through marketing and upstream strategies.

Todd Tomalak, principal at John Burns Real Estate Consulting Group, joins us again for a great episode. He’s got tons of data and a positive outlook on today’s construction industry, along with ideas around what manufacturers and building professionals can expect for this year and the years ahead.

Zach and Beth talk with Eric Zuziak, President of JZMK Partners, about how manufacturers can be more effective in their marketing and sales strategies so that they connect with architects more successfully.

Zach and Beth talk with Steve Yates, president of Buildxact, a software that’s used by small residential and commercial building teams to produce quotes and run their construction projects.

Zach and Beth talked with one of the nation's largest building materials dealers about the launch of their new eCommerce website and how going digital has helped them succeed in sales. Katie Schilling is Director of Digital Marketing at Cameron Ashley Building Products, and she’s helped the company navigate the new world of eCommerce.

Our celebrity guest this week shares his insights on how today’s manufacturers can address the supply shortages and project delays plaguing the industry. 

This week, Zach and Beth talk with Grant Farnsworth, president of The Farnsworth Group, about some of the key takeaways and surprises from the recent pair of 2021 Building Products Customer Guide: Audience Breakdown webinars. Plus, the trio discusses the following hot topics: the future of the DIYer, channel conflict and which brands are winning customers.

We’re thrilled to have had Stinson Dean on the show this week. He’s kind of a big deal on Twitter, and also the CEO of Deacon Lumber Company. Stinson was recently interviewed by Bloomberg about the high cost of lumber right now, and he took some time to chat with Zach and Beth about the ins and outs of lumber and why it’s such a hot commodity.

In this episode, Zach and Beth talked with Richard Anuszkiewicz, Lead Designer at Design Galleria and Creative Director at Monogram Appliances, about product marketing, plus how manufacturers can capture their audience and build longevity into their brand. He also shares which two manufacturers are experts at romancing their audiences that you can take inspiration from.

This week, Zach talks with Kris Maher, an architect who is also Vice President of Design at Rancho Mission Viejo, about how transitioning to selling virtually drove home sales. They also discuss how building materials manufacturers can reach more developers and builders, plus why you should consider B2C and not just B2B marketing.

In this episode, Zach and Beth talk with Peter Jacobson, a Business Designer at Panasonic, about how to stay competitive in building materials and making sure your products are both innovative and successful.

This week, Zach and Beth chat with Liza Hausman, Vice President of Industry Marketing at Houzz, at length about how manufacturers can make the most out of being on Houzz. Whether you’re launching a new product or want to reach more homeowners and professionals, Liza has some strategies for manufacturers who want to grow their business this year

In this episode, Zach and Beth talk with Brooke Collins, the Regional Manager for the Florida division of Builders Design, about housing trends and product specifications in the building process, and how manufacturers can play a bigger role in the design decisions she makes.

This week, Zach and Beth talk with Jay Small, President of Precision Building Systems (PBS), a manufacturer/installer hybrid with locations in Colorado and Utah. PBS provides turn-key construction solutions for the builders and contractors they partner with, and Jay gave us some insight into how they make it all work — and how they’re so successful.

In this episode, Zach talks with Greg Brooks, the moderator of the Executive Council on Construction Supply, about what opportunities are available to lumber dealers and how they can stay ahead of more industry changes in upcoming years.

Zach also talked with Dan about how people use the spaces they’re in, and how home design needs to change to accommodate those behaviors.

Zach talks with Michael Padavic, the chief design officer at StoryBuilt, a firm that builds and develops in several of the largest cities in the United States. Since Michael is a developer/builder/architect, he has a unique vantage point and offers key insights and advice that building product manufacturers can leverage. 

This week, Zach connected with someone who knows the ins and outs of the home-building market. Carla Sevilla, owner of Chanticleer Properties and principal of Glenwood Homes, shares how building materials manufacturers can navigate (and sell to) builders in the entry-level housing market.

This week, Zach and Beth talk with Brett Thorne, operations officer at Thorne Lumber and host of the new podcast Building the Future. Brett has seen the building materials industry from the inside and offers his insights into the issues lumber dealers and their customers are facing.

In this week’s episode, Zach and Beth discuss how the iOS 14 update will change how businesses reach their customers, and how it will impact anyone selling building materials products online.

In this episode, we talked with Grant Farnsworth of The Farnsworth Group about what the collected data from our research says: about the building materials industry, your customers, and how your business can stay ahead of it all.

In this episode, Zach and Beth talk to Mitch Harris, Venveo’s Design Team Architect, about the most important changes building material manufacturers should be making to their websites in 2021.

In this episode, Zach and Beth talk to Jennifer Castenson, VP at Zonda, about residential builders, what they want and need, and how to reach them right now and in the future.  

We started this podcast in April of 2018, and two years later, we are still going strong. 

We’ve learned a lot about podcasting, our industry and marketing in those two years, and we’re so proud to have shared those learnings with all of you. 

On this week’s episode, SBMM has been taken over. Steve and Deanna, two Venveo team members, are hosting this week to talk about their favorite episodes, their biggest takeaways and the best strategies that they’ve learned over the last two years.

In this episode, Zach talks to Andrew Legge, Founder and Managing Partner at Havelock Wool, about the unique promise he makes with his commodity product, and how that is turning into incredible sales and brand loyalty.

E-commerce is typically seen as a way to grow sales and get closer to the customer. But there's actually a key benefit to selling online that most people don't think about and it applies to in-store sales as well.

Interior designers are constantly changing in their design techniques and methods. As a building material manufacturer, you've got to stay ahead and stay alongside of those shifts to make sure that you can help and be a part of the specification when it comes time to the sale.

We’ve talked a lot about how manufacturers and dealers have successfully pivoted their business during COVID, but the truth is that not everyone is achieving success. If your business is feeling the pinch, there’s one key strategy you may be missing.

On this week’s episode, Zach talks to Carson Combs, Founder at Zenbuild, about how, if he can incorporate e-commerce into selling some of the heaviest building products out there, you can work it into your sales strategy too.

For building materials manufacturers, growth often means getting closer to the customer. But selling direct can create conflict with your channel partners. Today we’re talking to one manufacturer about how they’re managing their channel and growing customer relationships at the same time.

Undertaking a digital transformation can be a daunting task. Maybe you've been in print, with a lot of traditional marketing materials in place, but you want to make that shift to online and bring the business into the 21st century. It can feel overwhelming, but it’s the way more and more companies do business.

In this episode, Zach and Beth to Ryan Galick, Marketing Director at Fuzion Flooring, who is doing exactly that. They’re charting new territory, finding new ways to get in front of clients, and launch products in the COVID era.

Even during COVID, manufacturers want to know how to get closer to their customers and learn the real problems that they need help solving. The opportunities to meet face-to-face are less frequent, but that doesn’t mean you can’t still be present as a trusted partner.

Your brand is becoming more and more important in today's marketplace. There are so many different ways to find products, so creating a brand that's not only memorable, but speaks to your audience's pain points is critical.

In this episode, Zach talks to Jay Shilstone, product owner for COMMANDqc at Command Alkon, about how they’re not only educating and helping their audience, but how their technology helps drive demand for their customer’s products.

Digital transformation isn’t an overnight process, it’s a journey. Here’s one manufacturer who is ready to share insights on what's worked, what hasn't, things to think about and what to avoid when you're going down this path, as well as some of their success.

Everyone talks about how we need to be “doing” social media as part of their marketing, but if your social media strategy isn’t integrated with the rest of your marketing tactics and your sales funnel, you're cutting the process short.

The Amazon Effect is oftentimes thought about as a need to sell direct to the customer. How do we get as close to them as possible? When we say “end customer”, we think about the contractor, the builder, the owner, but many people miss out on thinking about how they sell direct more effectively to the dealer.

Social media can be an incredible tool to build awareness. It drives business. It helps you reach out to new prospects, grow company culture or even can help you in recruiting. Here’s how one manufacturer’s organic social media efforts have done all three.

To avoid racing to the bottom on price, you want to sell your brand, not your product. But what happens when your brand is so well-established that your company name becomes synonymous with similar products, even from the competition? We talk to one manufacturer on how they keep selling to contractors, even as the market around them evolves.

In marketing, we want strategies that will bring results quickly. We care about the tools and techniques that are winning today, but we miss focusing on the best way to work with a team to drive results in an efficient and productive way. 

Whether you’re a small business or an international manufacturer, you hear a lot about social media and how to get customers to follow you, like your content and engage with what you’re sharing. But greater value may come when we go after very specific, unique people that meet your ideal customer profile. Here’s how one manufacturer does just that.

With the rise of visualizers, configurators and other online tools, should building materials manufacturers be considering augmented reality and virtual reality apps as part of their sales and marketing strategy? We talk to one manufacturer who thinks they should and how to make them successful.

Whether you usually listen to us at work, in the car, or on the jobsite, your working conditions are probably very different this week. We felt it was important to acknowledge how suddenly times have changed, and what building materials companies can do to navigate the uncertain road ahead.

Relationship building with dealers and distributors is critical in the building materials space, but digital marketing — and especially social media — has changed how manufacturers sell their products. Here’s how one manufacturer has used social media to create pull-through demand and generate huge growth.

Companies spend too much time thinking about their product when what they really need to be focusing on is their brand. Here’s how one entrepreneur stumbled onto his brand’s hidden superpower.

What if you could get an inside look at how architects want to learn about your product? Today’s episode does exactly that. Hear about how one architect is working with building materials manufacturers to develop architect-focused education that ultimately drives sales and increases product adoption.

How to get your foot in the door with architects is one of the questions we hear over and over again. To get architects to not only try your product, but to demand it for every specification, you need something they can not only see and try, but a product they truly believe will bring value to every design.

The audience that buys on Amazon is different than the audience that buys on HomeDepot.com and is different than the audience at Lowes.com. What most manufacturers don't know is that they need to have a strategy for each online distributor or retailer.

“People over profits” is a phrase we hear more and more from many areas of business. But when you really put your money behind your team and your values, it can be a huge point of differentiation and a great way to drive long-last relationships.

As business owners, and even as human beings, we love to celebrate our successes, but today’s guest is here to talk about why failing is just as important — and maybe even more so — when it comes to driving growth.

Making it easy to do business with you is crucial, but it’s often difficult to make happen. Find out how one company is working hard to make business easy.

If your company values talk about your people, then this is an episode you don’t want to miss. We’re looking at why the key to turning any company around starts with people, as well as the number one way to get them to perform for you.

In this episode, Zach and Beth talks to Daniel Gills, Vice President of Business Development at Yale Locks and Hardware, about how big manufacturers are using digital marketing not just as a way to reach new customers, but also as a driver for product innovation.

This week, we discuss 5 steps manufacturers can take to help their local partners drive more demand, increasing sales for both them and you.

This week's guest specializes in manufacturing in China. We talk to him about what it all means for manufacturers, especially if you import or work with China in any capacity, and how it all translates to building products. 

It's the price of your product. 

In this episode, we tackle this topic head-on and discuss mistakes manufacturers are making with their pricing strategies along with manufacturers who are doing it right. 

Marketing is always changing so it's critical to use these changes to your advantage. These shifts present some great opportunities for building materials opportunities to grow sales and improve your online presence.

With the growing trend of sustainable materials, the industry is looking for ways to increase sustainability in a way that will also increase profitability. 

This week, we bring on two guests to talk about the future of sustainability in building materials and how it may not be as expensive or difficult as you currently think.

This week's guest helps us break down who is the real decision-maker, whether your project is residential or commercial.

On today's episode we bring on two experts who work with dealers to help them continue to grow in this changing marketplace. 

They share how the most successful manufacturers and dealers are continuing to adapt to stay competitive. You'll also learn what specific tacts are opening up opportunities for increased margin on sales.

Being found and known is critical to your growth. It will help you stay competitive regardless of your company size, and is arguably just as important as the quality of your product. 

On this episode we break down the 3 content pieces that will help you be found more easily and drive awareness for your product.

In our industry helping the customer to win is an ever changing problem.

So we decided to bring on a guest who has interviewed over 150 pro's, contractors, and influencers in the building construction space to share how the smartest manufacturers are making their audience the hero.

To help jumpstart your copywriting efforts, we’re talking through 7 proven copywriting hacks, why they work and how you should incorporate them into your writing efforts.

On today’s episode, Zach and Beth talk through the driving factors behind Amazon’s success and how manufacturers can take and apply those same methods to their products.

Today, we’re joined by one of the leading customer-data researchers in the building materials industry to talk about their latest look at what the channel is doing online, where they’re spending their time and most importantly, what they want from manufacturers.

Listen to hear where you can make the biggest impact, reach the largest audience and deliver the most value.

Being lumped in with dozens of other products like yours is a race to the bottom, but building a brand that’s sought after and respected takes a strategic understanding of both your brand and your audience—not to mention perfect execution.

Today, we’re talking to a manufacturer who is in one of the most highly commoditized product categories in the industry but has managed to carve out a significant name and reputation for his company.

He shares what he’s done to move from a commodity to a prized product in the kitchen and bathroom industry and how he continues to stay on top of trends and in front of customers.

Listen to hear about the biggest changes to Google, Facebook and LinkedIn, how you can make those changes work to your advantage and what they mean for the building materials industry and the future of the building materials distribution channel.

If you try to market to a professional audience the same way you market to distributors or homeowners, you won’t be able to connect with them in a way that drives leads and sales.

In this episode, we talk to a builder about how to get pros to switch to a new product or try a new one.

In this episode, we interview an expert who shares how manufacturers can use the right language and positioning to grow sales with green products.

Today we bring on a manufacturer who is spearheading this initiative for his business.

He shares some insights as to why this happening and how to stay ahead of the shifts in front of us.

Learn how you can begin to make this a bigger part of your business, and grow your sales in the process.

Instead, building material manufacturers need to switch their focus from metrics to relationships.

In this week's episode we talk about conversation marketing, what it is, and why manufacturers should utilize this tactic to drive sales.

Today, we’re talking to a manufacturer who has implemented some simple strategies to keep their external reps engaged and build their relationship and trust.

Having a sales team that’s bought-in to you, your product and your company’s success is crucial … but easier said than done.

Listen to hear how they’re winning their sales reps over, what they’ve learned from their sales reps about common mistakes manufacturers make, and how you can start building better relationships and growing sales through your external sales rep team.

Facebook and Instagram ads allow you to do exactly that.

On this episode, we talk about the untapped potential of Facebook and Instagram ads for the Building Materials industry and give you examples of how to leverage the potential of the ad platform to grow awareness and drive leads.

Today, we’re talking with one manufacturer who’s doing content marketing so well he’s actually developed a fan base of customers so loyal, he can recommend competitor’s products and they still come back to buy from him.

Listen now to learn the incredible results you can bring in when you deliver truly valuable content to your audience.

Walmart is investing heavily … and losing money… in order to gain customer insights because they know competing with massive online retailers like Amazon is the only way to win.

Listen to hear what Walmart is doing and how building materials manufacturers can take the same approach (without losing money) to gain insights into the channel.

We talk to one manufacturer who’s had such success with their employees, they’re launching a public podcast to connect with their audience as well.

But getting something this labor-intensive up and running can be challenging.

Zach and Beth talk you through how to get started, what you need to know, how to avoid common mistakes and more on today’s episode.

PLUS, listen to find out about how to get an even deeper dive into marketing automation for building materials manufacturers including proven campaigns and strategies.

Listen in as we interview Tom Benedict, the VP of Purchasing at Wayne Homes, a top builder in the US with more than 20 years of purchasing experience give insights on what manufacturers need to do to get more meetings and win more sales with top builders in the country.

Listen as Zach and Beth talk about how to use email social and what you need to know about search to get the best results and see the most traffic in your booth.

Many building materials companies think that eCommerce won't work for their business because they focus on the commercial market. What they don't know is that there are over 200% more B2B eCommerce transactions than B2C.

Even though Amazon turns 25 this year, eCommerce is still continuing to grow and is just in its infancy.

Now is the time to launch and/or grow your eCommerce sales, because your competition is only going to expand in this channel.

The manufacturers who double down and really focus on eCommerce when others are still considering it, are the ones who are going to win years down the road. This is exactly why Beth and I share strategies on how to start, grow, and scale your online sales. We share examples of who is doing online sales well, and how you can grow your efforts today.

Whether you're trying to grow awareness, drive leads, or close more sales, there is huge opportunity to capitalize on growth in 2019. 

Zach and Beth share 7 predictions that can help improve your overall marketing and sales efforts. 

Make sure you don't start your year off behind the competition ... listen to this week's podcast to hear these predictions and how you can apply them to your business. 

Or maybe you’d like to start measuring customer engagement and in-store actions, but you’re not sure where to start.

Join us as we talk with Doug Jennings, the Vice President of Data, Analytics and Customer Insights at Lowe’s.

He gives great advice on not only what to track and measure, but how to look at the data your getting to understand how to best service your customer and grow sales.

Listen in to see how she did it, what she’s learned and how you can take some of her hard-learned lessons and apply them to your own profiles.

This podcast will show you how to sell to builders in a way that speaks directly to their pain points.

In this episode Zach and Beth interview Holly Avera who shares her insights on how social media will impact building materials sales, and how you can leverage it to grow awareness and leads.

There are 4 big shifts that every company in the building materials industry needs to know. 

Listen to this episode now to learn more. 

But what is the right approach to target this audience, and what systems to you need in place to win.

Today’s guest, Jon Vaughan, sheds light on what dealers and distributors in the industry actually want from their vendors.

Jon gives us an insider’s look at how building material manufacturers can create lasting relationships with dealers and distributors that make everyone happy.

On this episode of Smarter Building Materials Marketing, Alex Cadieux shares how his company, Techo-Bloc, has created an enormously successful roadshow that focuses on the contractor, not the product.

More importantly, videos not only perform well on social media but can also be used to move your audience through the sales funnel.

Zach and Beth talk about eight different video types that can be used in the building material space, plus how to use them effectively in your marketing strategy to actually convert leads into customers.

Email is one of the most effective tools to drive awareness, sales, and build relationships. The problem is that too many manufacturers make the mistake of sending emails without a purpose, meaning they’re either sending emails and not obtaining any measurable results, or they’re doing it without an end goal in mind.

To have a more effective email marketing campaign, you need to figure out what emails you need to create so that you can start getting better results from your efforts.

Greg Weyman, the VP of Marketing & eCommerce for Basco Shower Doors discusses how building materials manufacturers can get started selling on Amazon and how they can leverage those customer interactions to improve overall sales.

Curt Steinhorst visits the show to talk about exactly what people want online and how you can give it to them.  

Whether your company targets Architects, Designers, Industry professionals or DIY-ing homeowners, Zach and Beth teach you how to create a successful presence on Pinterest.

No matter what stage you’re in, Zach and Beth lay out three distinct steps to make sure you’re reaching your target audience with the right methods.

Trade show exhibits and visitors are dwindling each year, and we suspect it’s for this very reason. Don’t give up on your trade show schedule just yet. Just change your strategy. Today, Zach and Beth are talking about how building materials manufacturers can create a truly successful follow-up campaign for all those leads you meet at trade shows, including exactly what to do before, during, and after the trade show to gain leads, grow sales and get serious ROI for your trade show efforts.

Matt Wagner talks about how students are sourcing products today and what changes building manufacturers can make to reach them better.

To find out exactly what’s happening in the building materials buying space and how manufacturers can take advantage of these changes, Zach and Beth interviewed Grant Farnsworth of the Farnsworth Group.

Find out how your company can embrace new trends with key insights from marketing “whiz” Mark Mitchell.

Today, on Smarter Building Materials Marketing, we’re going to take a step back from your site to discuss what your audience wants, how you can satisfy that, and where to introduce forms so you’re capturing contact information at the right time and in the right way.

To find the best ways to build and engage your audience that actually help grow sales, Zach and Beth give step-by-step actions specific to the building materials industry.

In the first episode of Venveo’s Smarter Building Materials Marketing podcast, CEO Zach Williams and Director of Digital Strategy Beth PopNikolov dive into how you can turn your building materials website into your leading salesperson.