The Rethink Marketing Podcast

Answering the Answer Engines: The Future of Search

Tue, 22 Jul 2025 14:29:00 -0000

On this episode of the Rethink Marketing Podcast, ⁠⁠⁠⁠⁠⁠⁠⁠Colin Jeffries⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠Paul Frodge⁠⁠⁠ share their thoughts on the transformative shift from traditional keyword-focused SEO to the innovative realm of Answer Engine Optimization (AEO). Discover how search engines are evolving to prioritize direct answers over keyword matches, and what this means for businesses and content creators. Join us as we explore strategies to adapt to this new landscape, ensuring your content remains relevant and accessible in the age of AEO. Tune in to learn how to optimize for the future of search!

The Rethink Marketing Podcast is available on all major podcast platforms! ⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our Youtube channe⁠⁠⁠⁠⁠⁠⁠⁠l or visit our website at ⁠⁠⁠⁠⁠⁠⁠⁠rethinkmarketingpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠ where you can learn more about the show or just peruse our guest list and episode library.

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From SEO to Answer Engine Optimization: Part II

Wed, 02 Jul 2025 23:33:00 -0000

On this episode of the Rethink Marketing Podcast, ⁠⁠⁠⁠⁠⁠⁠Colin Jeffries⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠Paul Frodge⁠⁠ are joined by Bri Hadnot to chat about Answer Engine Optimization in the context of evolving consumer expectations and technological advancements. AEO has huge implications for marketers, including content structure, performance metrics, reviews and reputation management, and referral traffic management. Brands are being pushed to adapt strategies to remain relevant in a world where AI-driven answers dominate the customer journey. So what actions should we be taking, and what do we need to know?

The Rethink Marketing Podcast is available on all major podcast platforms! ⁠⁠⁠⁠⁠⁠⁠Subscribe to our Youtube channe⁠⁠⁠⁠⁠⁠⁠l or visit our website at ⁠⁠⁠⁠⁠⁠⁠rethinkmarketingpodcast.com⁠⁠⁠⁠⁠⁠⁠ where you can learn more about the show or just peruse our guest list and episode library.

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From SEO to Answer Engine Optimization: Part I

Tue, 24 Jun 2025 20:19:00 -0000

On this episode of the Rethink Marketing Podcast, ⁠⁠⁠⁠⁠⁠Colin Jeffries⁠⁠⁠⁠⁠⁠ and ⁠Paul Frodge⁠ are joined by Bri Hadnot to chat about Answer Engine Optimization in the context of evolving consumer expectations and technological advancements. AEO has huge implications for marketers, including content structure, performance metrics, reviews and reputation management, and referral traffic management. Brands are being pushed to adapt strategies to remain relevant in a world where AI-driven answers dominate the customer journey. So what actions should we be taking, and what do we need to know?

The Rethink Marketing Podcast is available on all major podcast platforms! ⁠⁠⁠⁠⁠⁠Subscribe to our Youtube channe⁠⁠⁠⁠⁠⁠l or visit our website at ⁠⁠⁠⁠⁠⁠rethinkmarketingpodcast.com⁠⁠⁠⁠⁠⁠ where you can learn more about the show or just peruse our guest list and episode library.

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Website Traffic is Falling, What Should You Do?

Tue, 17 Jun 2025 21:17:00 -0000

On this episode of the Rethink Marketing Podcast, ⁠⁠⁠⁠⁠Colin Jeffries⁠⁠⁠⁠⁠ and Paul Frodge weigh in on the recent trend of significantly declining website traffic and its implications for marketing leaders. With the rise of artificial intelligence, changes in Google's PageRank algorithm, and the evolving landscape of digital marketing. Today's marketers need to wrap their heads around core business metrics beyond just website traffic. While we are diagnosing dropping traffic, where can we turn to reach new customers?

The Rethink Marketing Podcast is available on all major podcast platforms! ⁠⁠⁠⁠⁠Subscribe to our Youtube channe⁠⁠⁠⁠⁠l or visit our website at ⁠⁠⁠⁠⁠rethinkmarketingpodcast.com⁠⁠⁠⁠⁠ where you can learn more about the show or just peruse our guest list and episode library.

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Why Google is Losing its Place as the Leader of Search... And What Marketers Can Do About It!

Tue, 10 Jun 2025 10:30:00 -0000

On this episode of the Rethink Marketing Podcast, ⁠⁠⁠⁠Colin Jeffries⁠⁠⁠⁠ and Paul Frodge dialog about the evolving landscape of online search, focusing on the competition between the traditional powerhouse of search, Google, and emerging AI-driven search platforms. There are ramifications for users, marketers, and businesses, so we examine trends in user behavior, market dynamics, and make some predictions for AI search adoption. What adaptations do marketers need to make for their strategies in response to these changes? What will advertising and content marketing look like in 12 months?

The Rethink Marketing Podcast is available on all major podcast platforms! ⁠⁠⁠⁠Subscribe to our Youtube channe⁠⁠⁠⁠l or visit our website at ⁠⁠⁠⁠rethinkmarketingpodcast.com⁠⁠⁠⁠ where you can learn more about the show or just peruse our guest list and episode library.

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Tips to Stay the Course

Tue, 03 Jun 2025 13:41:00 -0000

On this episode of the Rethink Marketing Podcast, ⁠⁠Colin Jeffries⁠⁠ and Paul Frodge unpack some of the most pressing challenges that business leaders and marketers face in uncertain times. How do we better align marketing and sales when the economy is uncertain and performance is under a microscope? Is the trend towards consolidation in revenue operations (i.e. combining marketing and sales efforts) one that should be followed, or is it a ploy to save money in the short-term?

The Rethink Marketing Podcast is available on all major podcast platforms! ⁠⁠Subscribe to our Youtube channe⁠⁠l or visit our website at ⁠⁠rethinkmarketingpodcast.com⁠⁠ where you can learn more about the show or just peruse our guest list and episode library.

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Should Marketers be Tariff-ied?

Tue, 27 May 2025 10:00:00 -0000

On this episode of the Rethink Marketing Podcast, ⁠Colin Jeffries⁠ and Paul Frodge wax poetic on how they see tariffs and trade deals impacting marketing strategies. Should brands tout 'Made in America' messaging, or should they avoid taking a stand on where and how they bring their wares to market? From inventory management to customer preferences to pricing strategies, what are the short-term and long-term ripple effects of today's international economics?

The Rethink Marketing Podcast is available on all major podcast platforms! ⁠Subscribe to our Youtube channe⁠l or visit our website at ⁠rethinkmarketingpodcast.com⁠ where you can learn more about the show or just peruse our guest list and episode library.

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Who Won the Big Night of Commercials?

Tue, 18 Feb 2025 21:09:00 -0000

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge breakdown their take on the 2025 cohort of Super Bowl commercials. Who came away stronger, and who may have wasted the nearly $8 million investment? From candy to cars and SAAS to soda, which brands arose victorious?

The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.

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What Will Marketing Look Like in the Future, Part 2

Wed, 12 Feb 2025 21:32:00 -0000

On this episode of the Rethink Marketing Podcast, Paul Frodge and Colin Jeffries break down three of Gartner's predictions for and from Chief Marketing Officers for the upcoming year! Some of the predictions stretch into 2027 and 2028, so Colin and Paul do their best to stare into the crystal ball well beyond the traditional 12 months! he conversation highlights the importance of adapting to consumer behavior changes, particularly the trend towards offline experiences and digital detox. The hosts provide insights and disagreements on the predictions, emphasizing the need for marketers to rethink their strategies in a rapidly evolving landscape. What does the future hold for marketers, audiences, artificial intelligence, mobile apps, and digital channels?

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What Will Marketing Look Like in the Future, Part 1

Thu, 06 Feb 2025 02:30:00 -0000

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Measurement, Legacies, and the Future of Marketing with Shama Hyder

Wed, 22 Jan 2025 01:32:00 -0000

On this episode of the Rethink Marketing Podcast, Paul Frodge interviews Shama Hyder, founder and CEO of Zen Media. Social media, marketing, content, and more are evolving in front of our eyes! How do marketing leaders keep up and lean into the future?

Shama shares her views on the evolution of social media, and the current landscape of AI in marketing, the importance of maintaining a human touch, the challenges brands face with AI adoption, valuing dark social, and the future of search. The conversation emphasizes the need for brands to have a clear point of view and the significance of legacy brands in a noisy market.

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Marketing Predictions for 2024 Revisited

Tue, 14 Jan 2025 21:58:00 -0000

On this first "Paul & Colin" episode of our sixth season of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge revisit their marketing predictions made in January of 2024. What was accurate and where did they miss? The rise of AI in marketing is undeniable, but the predicted mass exodus of social media has yet to occur. How should Marketing Directors and Chief Marketing Officers navigate these changes as we prep for 2025?

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Rethinking How You Get Your Goals with Deb Eckerling

Tue, 07 Jan 2025 23:40:00 -0000

On this first episode of Season 6 of the Rethink Marketing Podcast, Colin Jeffries is joined by goal strategist and author Deb Eckerling, to talk about the importance of goal setting and her unique DEB Method. They discuss how to discover personal goals, the process of journaling and visualization, and share success stories. The conversation also critiques the traditional SMART goals framework, emphasizing the need for a deeper understanding of what goals should be before applying any specific strategies. Deb shares ways to ensure goal achievement through community support, personal exploration, and the balance between short-term and long-term objective.

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Seasons Greetings and Thank You for Another Great Year!

Tue, 03 Dec 2024 21:47:00 -0000

This wraps up Season 5 of the Rethink Marketing Podcast! We are thrilled to kick off Season 6 with you in January! Until then, Merry Christmas, Happy New Year, and keep on rethinking those common assumptions!

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Business Impact and Today's Digital Marketers

Wed, 27 Nov 2024 18:50:00 -0000

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the evolving landscape of digital marketing, emphasizing the importance of understanding business impact beyond "marketing metrics." They explore the shift from traditional marketing methods to digital strategies, the changing dynamics within marketing agencies, and the challenges posed by high turnover rates among CMOs. The conversation highlights the need for marketers to align their strategies with overall business goals and to foster integration between marketing and sales teams.

Takeaways:

Digital marketing is constantly evolving and requires adaptability.
Marketers must focus on business impact, not just vanity metrics.
Understanding business impact helps in strategic decision-making.
Data-driven marketing is essential for measuring success.
The shift from traditional to digital marketing allows for better tracking.
Agencies must provide more value to retain clients in a competitive market.
CMO turnover affects marketing strategy and continuity.
Integration between marketing and sales is crucial for success.
Marketers should engage with executives to align on business goals.
Rethinking marketing strategies is vital for long-term success.

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This is Definitely a Political Statment

Thu, 21 Nov 2024 03:40:00 -0000

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge share they experience with advertising during and after election season. Marketers face many challenges during political season: inflationary media prices, distracted or tuned out audiences, and, of course, content that isn't "brand safe." How should businesses think about non-traditional PR avenues and the value of content creation during quieter periods?

Takeaways:

Many marketers pause advertising during political seasons.
Post-election time may be prime for media spend.
Planning for future elections can yield better results.
Earned media is challenging during political seasons.
Non-traditional PR avenues can be explored during elections.
Content creation is crucial during political downtimes.
Understanding market cycles helps in setting expectations.
Political ad clutter can create opportunities for standout ads.
Reallocating budgets can lead to innovative marketing strategies.
As always, a long-term vision helps lead to long-term success.

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Digital Transformation and Leadership Neuroscience with Dr. Maulik Purohit

Thu, 14 Nov 2024 02:18:00 -0000

On this episode of the Rethink Marketing Podcast, Colin Jeffries flies solo with guest Dr. Maulik Purohit. Dr. Purohit talks about his key learnings from leading digital transformation in healthcare, emphasizing the importance of culture, employee well-being, and the need for imagination in leadership. They explore the challenges faced by health systems, the role of technology in patient care, and how to measure success in digital initiatives. It all starts with aligning priorities and ensuring that technology benefits all stakeholders.

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The New 4Ps of Marketing: Platform

Tue, 05 Nov 2024 18:20:00 -0000

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established in the 1960s well before the digital age. Isn't it high time we adapt these principles to modern marketing challenges? In this fourth and final episode of a four part series, we move to the next New 4 Ps with 'Platform.' Our platform and technology selection must engage customers where they want to encounter us and provide interactions at their desired pace and frequency. As marketers in 2024, we all must answer this question: with what technology do my customers want to engage with me? It is a complex question, and paramount that we get it right!

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The New 4Ps of Marketing: Process

Wed, 30 Oct 2024 02:08:00 -0000

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established before the digital age. Isn't it high time we adapt these principles to modern marketing challenges? In this third episode of a four part series, we move to the next New 4 Ps with 'Process.' Our processes must be customer-centric, fostering a culture in shaping these processes with a deep understanding and empathy for our customers. Processes should balance consistency and adaptability with the goal of delivering exceptional customer experiences.

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The New 4Ps of Marketing: Product

Tue, 22 Oct 2024 18:30:00 -0000

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established before the digital age. Isn't it high time we adapt these principles to modern marketing challenges? In this second episode of a four part series, we move to the next New 4 Ps with 'Product.' In today's marketplace, product covers every touchpoint that a customer has--not just the features and benefits of the item or service being purchased. So let's talk about the entire experience!

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The New 4Ps of Marketing: People

Wed, 16 Oct 2024 01:15:00 -0000

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established before the digital age. Isn't it high time we adapt these principles to modern marketing challenges? In this first episode of a four part series, we kick off the New 4 Ps with 'People' as a foundational element. Organizations can differentiate themselves through their culture and the intentional hiring of individuals who embody their brand values. Employees form our brand and dramatically impact customer perceptions. Shouldn't People be one of the Ps?

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How Quickly Will This Replace Product-Market Fit?

Wed, 09 Oct 2024 23:57:00 -0000

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution from product-market fit to promise-market fit. We must understand our customers' specific pain points and how a strong brand promise can differentiate businesses in a competitive market. If product-market fit was easy for service businesses to shrug off, promise-market fit can't be ignored! What is the right promise for your customers to hear from you--one that your competition can't deliver on? All that and more in today's episode!

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When Do We Give Them The Keys?

Tue, 01 Oct 2024 12:25:00 -0000

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge take a deeper dive into autonomy bias. It starts with a foundation of transparency and progresses into productization to provide customers with a clear menu of services. Successful marketers understand and play into humanity's default of craving control. We want to find the right number of options because the human brain is also easily overwhelmed with too many choices. So how do we strike the right balance between letting customers make their own selections and not overloading their brains?

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Improve Your Marketing Today with Behavioral Science | Nancy Harhut

Tue, 24 Sep 2024 19:05:00 -0000

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Nancy Harhut, a leading expert in applying behavioral science to marketing. She shares how marketers can leverage insights from behavioral science to improve their strategies, focusing on concepts like the magnetic middle, autonomy bias, and the importance of language and framing. Behavioral science can be applied to new customer generation and client retention strategies. And of course, the conversation touches on the role of AI in marketing, and the need for marketers to rethink their approaches to customer engagement and decision-making.

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Is Your Unique Experience Actually a Trend?

Wed, 18 Sep 2024 02:15:00 -0000

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the dangers of projecting personal preferences onto larger groups and the impact it can have on marketing strategies--and performance. How do we recognize actual buyer trends and avoid getting stuck in the echo chamber? As marketers, we need to stay close to customers, use research resources, and engage with other marketing leaders to gain insights into broader trends. As we evaluate our own experiences, how do we keep an open mind that we may not be evolving at the same pace as our ideal customers?

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Is It a Moat or Just Table Stakes?

Wed, 11 Sep 2024 02:11:00 -0000

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge recognize that marketing teams often struggle with differentiating themselves from competitors and catching up to the status quo. This conversation explores the challenges of innovation and go-to-market strategy in marketing. It's important to identify what truly sets a business apart and how to build a moat to protect that differentiation. Are we simply putting up table stakes or are we upping the ante in terms of service, technology, and customer experience?

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Do Customer Relationship Managers (CRMs) Manage Relationship?

Tue, 03 Sep 2024 19:12:00 -0000

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge challenge the acronym "Customer Relationship Manager." Does a CRM actually manage relationships? At this point in history, a single genuine relationship is dramatically less valuable than hundreds of pseudo-relationships. Balancing one-to-one and one-to-many interactions is crucial in managing relationships. Sure, CRM tools can be an effective way to automatically remind ourselves to manage relationships at scale, but, ultimately, it is the power of human-to-human connection that wins. How do we use technology to enhance and augment human connections?

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To Niche or Not to Niche?

Mon, 26 Aug 2024 20:41:00 -0000

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the advantages and disadvantages of niching. There are applications for individuals and businesses as we seek to balance deep expertise and a wide offering. Niche expertise can be valuable in industries that require specific knowledge, such as healthcare or financial services, but a more generalized skillset is organizations that need someone who can see the forest through the trees. Different personality types--and organizational structures--fit niching better than broad knowledge, and vice versa. Join the conversation as we dive in!

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Marketing Takeaways from the Paris Olympics

Wed, 21 Aug 2024 01:14:00 -0000

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge recap the viral moments and media highlights of the Paris Olympics. We saw speed-to-social come in clutch for many brands as the power of storytelling was on full display. In a world where audiences are segmented and divided every which way, having a few weeks of solidarity and unity as we cheered for favorite competitors was a breath of fresh air. Brands should also be effectively leveraging these sentiments and viral moments to build authentic connections with their target audiences. This conversation explores how--and much more!

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Should We Ever Say "No"?

Tue, 13 Aug 2024 20:52:00 -0000

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the expanding responsibilities of marketers and where leaders should draw a line in the sand. Depending on the structure and lifecycle stage of the organization in question, there are countless challenges and consequences to navigate as the marketing department takes on various roles. How do great marketers balance core functions with an expanding domain of authority? Where does "giving someone to fish" win out over "teaching someone to fish?"

Takeaways:

Marketers often find themselves taking on multiple roles and responsibilities within an organization.
The decision to refuse additional tasks depends on the organization's structure and the impact on marketing's core functions.
Clear communication and alignment within the organization are crucial to avoid over-dependence on marketing and ensure effective collaboration.
Marketers should focus on their areas of expertise and prioritize tasks that align with their core functions.
Balancing responsibilities and maintaining focus can lead to increased productivity and better outcomes.

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Is The Same Joke Funny Twice?

Tue, 06 Aug 2024 21:15:00 -0000

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the allure of cutting budget. Is it a surefire way to win kudos from the executive and finance teams, or can it backfire? How should we be thinking about cutting spend and allocating budgets? As marketing leaders, we must balance cutting costs with maintaining performance and growth. Budget cuts have many long-term implications, so let's ensure that we are asking the right questions as we undergo reductions in spend.

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Stop it With the Facts, Please!

Tue, 30 Jul 2024 22:08:00 -0000

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the prevalence of posting about holidays and observances on social media. Does anyone follow Nike to find out when Arbor Day is? They explore the need for unique opinions and engaging content, rather than just posting facts. They also highlight brands that are doing a great job on social media and provide recommendations for marketers. The conversation touches on the challenges of pushing boundaries, the importance of taking social media seriously, and the value of authentic and original content. If we aren't saying something unique, should we even be posting at all?

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How Is Your Emotional Understanding? | Ian Baer

Tue, 23 Jul 2024 21:47:00 -0000

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge sit down with a man who has worn the top hats at a variety of marketing agencies. Ian Baer shares his insights on finding the right balance between data and emotional relatability. He recounts the evolution of the advertising industry and the role of data and technology in the decreasing effectiveness of marketing spend. If emotional connection is foundational, how do marketing leaders leverage it to build brand loyalty? They also discuss the rise of impulse buying and the need for brands to anticipate and meet customer needs before the moment of impulse. Ian shares examples of brands that have successfully created emotional connections with their customers, such as Hilton, Lululemon, and T-Mobile. What's next for emotional connectivity to brands as AI continues to evolve?

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Please Tell Me I'm Wrong

Tue, 16 Jul 2024 10:00:00 -0000

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the importance of encouraging opposing opinions and diverse perspectives as marketing leaders. They highlight how being in an echo chamber can limit growth and innovation, and how seeking out different viewpoints often leads to better ideas and opportunities. They also share tips on fostering an environment that encourages dissent and constructive feedback, such as leading by example and using structured frameworks like the Six Thinking Hats. The conversation emphasizes the value of inviting dissension and disagreement to improve marketing strategies and ultimately succeed in the marketplace.

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The Importance of Firing Good Customers

Tue, 09 Jul 2024 13:16:00 -0000

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the delicate balance of offboarding customers who are good but not ideal. Rather than grandfathering in customers or simply losing money on servicing legacy accounts, sometimes the best option is to let them find another provider. Each business's target customers will go through lifecycles and maturation phases, meaning it is natural for businesses to phase out customers that fit the old model but not the current ideal profile. Further, knowing numbers like margin and opportunity costs can be key in determining the fit of each customer with our businesses. Sometimes we just have to recognize that it's not them, it's us!

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Are You Being Intentionally Inefficient?

Wed, 03 Jul 2024 19:08:00 -0000

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the importance of embracing failure and learning from mistakes in marketing and business. They challenge the conventional wisdom of always striving for efficiency and optimization, and instead explore the many benefits of intentionally taking risks and experimenting. Marketers grow the most when they are making mistakes and to actively learning from them. How are you optimizing inefficiency and planning for failure?

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The Future of SEO, Part IV: Capturing Video

Tue, 25 Jun 2024 19:06:00 -0000

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by SEO expert Brianca Hadnot to chat through the massive changeup in how people are searching. Hint: they are increasingly starting with video! How should SEOs be thinking about showing up on TikTok and YouTube rather than simply looking at appearing on Google? Should influencers on video-centric platforms play a part in our SEO playbook? If we have high-quality, valuable content how do we go about optimizing it to get traffic? All that and way more on today's episode--and, of course, the video for this episode is on Youtube!

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The Future of SEO, Part III: Are We Back to Backlinking?

Tue, 18 Jun 2024 21:13:00 -0000

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to expand our knowledge of image searches and related optimization. Backlink strategies are evolving and quality continues to be more important than quantity. They debunk outdated tactics such as press releases, blog comments, and directory listings, and instead recommend building relationships with authoritative websites and partnering with local media outlets or businesses in the same niche. They also highlight the need for specialized SEO expertise and the use of SEO tools to evaluate backlinks.

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The Future of SEO, Part II: Getting the Picture

Tue, 11 Jun 2024 22:12:00 -0000

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to expand out knowledge of image searches and related optimization. This episode focuses on Google's evolving visual search and the opportunities it presents for savvy digital marketers. The conversation highlights the importance of optimizing images for search, including using descriptive file names, alt text, metadata engineering, and high-quality original images. It also emphasizes the need for brands to focus on their overall brand experience and values to stand out in visual search. What does the future of visual search look like?

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The Future of SEO, Part I: Technical (on-page) SEO

Wed, 05 Jun 2024 02:09:00 -0000

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to share her insights on the evolving landscape of technical SEO (on-page SEO). From summaries to how results are curated, is there anything artificial intelligence isn't touching? Are the tried and true principles of SEO being shaken, or should we continue to focus on fundamentals like alt tags, schema markup, internal link structure, and so on?

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Your Key to Career Advancement with Peggy Klaus

Tue, 21 May 2024 14:46:00 -0000

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Peggy Klaus, author of the books BRAG! and The Hard Truth About Soft Skills. Peggy differentiates between "bad bragging" and "good bragging," as she shares how to effectively convey accomplishments and successes. She introduces the concepts of planning our Brag Bites, Brag Bags, and Bragalogues to share victories and achievements in engaging and conversational ways. Preparation and practice are crucial to effectively impact any audience, especially when the topic is as delicate as self-promotion. For anyone struggling with imposter syndrome or who is unsure how to effectively share their wins with higher-ups, this conversation is a must listen!

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Branding is a Verb

Tue, 14 May 2024 21:11:00 -0000

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge speak to branding as a perpetual activity that involves managing perceptions and experiences at every touchpoint. It is can be impacted by everyone inside and anyone outside the company. Branding starts with managing people, including customers, employees, and vendors. It requires intentional communication and alignment across all departments. Does branding ever stop or is it a perpetual, ongoing effort? How do marketing leaders prevent or limit brand erosion?

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How Curiosity is a Key to Revenue Growth | Dennis Devlin and Jeff Jones

Tue, 07 May 2024 10:00:00 -0000

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Dennis Devlin and Jeff Jones, authors of Three Wise Monkeys. The guests speak to how understanding customer behavior is crucial for developing effective marketing strategies. This is founded in empathy and actively listening. This relentless pursuit of customer understanding plays out in building a company culture of continual curiosity. Throw in some humility and collaboration, and we have a winning formula for today's business leaders!

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Unpredictability in This Presidential Election Year

Tue, 30 Apr 2024 10:30:00 -0000

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about heightened levels of unpredictability for marketers during a presidential election season. The landscape can be navigated, but it's not easy! Sometimes the best thing we can do as brands is to embrace unpredictability and be unpredictable ourselves! If we start from a defensible position and focus on the right target audience with a unique and surprising message, winning is still possible. Is the answer inbound marketing? During a political season, it may be beneficial for brands to allocate advertising dollars towards SEO, website redevelopment, and creating valuable assets that can be deployed later when attention availability is higher. All that and more on today's Rethink Marketing Podcast episode!

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The Better Track for Your Career: Agency Side or Brand Side?

Tue, 23 Apr 2024 10:00:00 -0000

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the question of whether entry-level marketers should start their careers on the brand side or agency side. There are pros and cons to each track, but which has the most upside? Agency opportunities likely mean working with a variety of brands and industries, while brand side workers tend to develop much deeper expertise, influence strategy to a greater degree, and have more control. Networking, mentorship, and understanding key performance indicators are key in both settings. What matters more to you--title and expertise or a portfolio of brands you've impacted?

Chapters:

00:00 Introduction and Overview
05:20 The Advantages of Starting on the Brand Side
07:29 The Advantages of Working Agency Side
08:46 Understanding Key Performance Indicators in Marketing
09:21 Where Do You Want Your Career to Go?
11:15 Conclusion

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Inspiring Grassroots Movements for Lasting Change with Deke Copenhaver

Tue, 16 Apr 2024 10:30:00 -0000

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge sit down with author, speaker, change agent, and former mayor of Augusta, Deke Copenhaver. The conversation covers motivating and inspiring teams, leading movements, and creating lasting change. Deke shares his perspective on overcoming esophageal cancer and how it has changed his outlook on life and leadership. He shares his own journey of leadership founded in integrity, transparency, and consistency. He also discusses the role of grassroots engagement in building a strong culture and inspiring employees. Deke highlights the importance of meeting the next generation of leaders where they are and providing hope and inspiration. It's a can't miss conversation for anyone who wants to inspire or cause positive change!

Chapters:

00:00 - Introduction and Background of Deke Copenhaver
02:08 Overcoming Adversity: How Cancer Changed My Perspective
06:41 Grassroots Engagement and Building a Strong Culture
12:43 Meeting the Next Generation of Leaders Where They Are
23:10 Applying Leadership Principles in Marketing
27:42 Rethinking Leadership and Engaging the Next Generation
33:03 Writing a New Book: Providing Hope and Inspiration
37:47 Conclusion and Final Thoughts

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Personalization vs. Segmentation

Tue, 09 Apr 2024 12:23:00 -0000

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the advantages and disadvantages of personalization and segmentation. Artificial intelligence and machine learning are making personalization easier, but is that the best move for your business? Does it make sense to fill the sales funnel through segmentation and improve customer loyalty with personalization?

Chapters:

00:00 Introduction: The Role of Personalization
02:59 Pros and Cons of Personalization
05:45 Segmentation vs. Personalization
07:30 Customer Loyalty and Personalization
09:26 The Role of Technology in Personalization
12:33 Influencer Marketing and Personalization
14:01 - Conclusion

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Is Catalytic Marketing Right for Your Business?

Wed, 03 Apr 2024 01:32:00 -0000

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the concept of catalytic marketing, which focuses on doing less with less to instill lasting change in target audiences. The conversation delves into the three C's of catalytic marketing: clarity of objectives, connections with the team and audience, and courage in constraints. How truly important are non-core investments or projects? What are some major roadblocks to embracing catalytic marketing?

Chapters:

00:00 Introduction
03:02 The Three C's of Catalytic Marketing
04:11 - Clarity
07:10 - Connections
10:28 - Courage
14:30 - Implementing Catalytic Marketing
15:20 - Selling Catalytic Marketing to the C-Suite
18:09 - Conclusion

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Welcome to the Content Revolution

Wed, 27 Mar 2024 01:57:00 -0000

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the ongoing challenge of balancing quality and quantity of content. The conversation explores the impact of generative AI on content creation, audience interaction, and the importance of relying on human experts for high-quality content. It also delves into factors such as search engine rankings and user engagement. How do we proactively answer customer questions, move prospects through the buying journey, and provide transparency?

Chapters:

00:00 - Introduction: Wrestling with the Quantity vs Quality of Content
01:25 - Generative AI and User-Generated Content
04:00 - Finding the Balance: Quality vs Quantity
05:00 - Answering Customer Questions and Providing Transparency
06:34 - Harnessing User-Generated Content
07:19 - The Importance of User-Generated Content
09:15 - Building Online Communities
10:13 - The Power of Storytelling
11:00 - Visual and Interactive Content
13:36 - Engaging with Customers in Different Ways
14:34 - Using Analytics to Optimize Content
08:34 - Quality vs Quantity of Content
09:33 - Conclusion: The Content Revolution

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Going All In on Exclusivity or Accessibility

Tue, 19 Mar 2024 13:23:00 -0000

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the tension between exclusivity and accessibility. Are we better off growing our customer base or simply seeking higher margins from a small niche? Should exclusive brands care about market share? They explore the concept of exclusivity and how it can be achieved through limited availability, specific pricing strategies, or unique offerings. They also discuss the challenges of transitioning between exclusive and mass market strategies. It starts with organization-wide alignment and permeates market perception. How will our target audience react?

Chapters:

00:00 - Introduction
01:16 - Defining Exclusivity
03:01 - Exclusivity vs. Market Share
03:58 - Differentiating Between Exclusive and Mass Market Brands
04:44 - The Role of Service in Exclusivity
06:03 - Considering Revenue Goals and Pricing Strategies
07:42 - Creating Exclusivity through Limited Supply
09:11 - Involving the Entire Organization in the Decision
11:21 - Understanding Audience Preferences
13:24 - Conclusion

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When Should Marketers Stop Testing?

Tue, 12 Mar 2024 10:00:00 -0000

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge opine on finding the right balance between testing and optimization in marketing and advertising. They explore whether there is a point where testing becomes excessive and whether or not perfection is actually attainable. How important is intentionality in testing? How should today's marketers think about the opportunity costs of excessive testing? There is value of continuous improvement and to adapt to emerging trends, but isn't it time to rethink common assumptions and the value of testing?

Chapters:

00:00 - Introduction
02:22 - Constantly Testing and Optimizing
04:44 - Striving for Perfection
06:12 - Efficiency vs. Profitability
08:48 - Intentionality in Testing
10:02 - Opportunity Cost and Global Trends
12:16 - Perfection and Continuous Improvement
13:50 - The Juice Worth the Squeeze
15:17 - Testing Beyond Advertising Campaigns
16:14 - Summary and Conclusion

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Shhh... Should We Tell or Not?

Tue, 05 Mar 2024 11:00:00 -0000

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the increasing pressure from platforms like Google and Meta to identify content made using gen-AI. The delineate between content made with AI and that made by AI, and discuss whether or not marketers should be help accountable for transparency when AI is used. No gen-AI was used in the making of this episode!

Takeaways:

In some contexts, brands and creators should be proactive in disclosing content made with AI to maintain transparency and integrity.

Accuracy and trust in AI-generated content are crucial for building consumer confidence.

Ethical considerations arise when AI is used to create content that may deceive or mislead consumers.

Competition in AI-driven industries requires differentiation and a focus on maintaining a personal touch.

Organizations should consider implementing an AI compliance supervisor role to ensure the quality and trustworthiness of AI-generated content.

Chapters:

00:00 - Introduction: Identifying and Flagging Content Made with AI
03:32 - Should Marketers Disclose Content Made with AI?
06:32 - Transparency and Integrity in Marketing
09:00 - Accuracy and Trust in AI-Generated Content
10:33 - Ethical Issues and Consumer Expectations
13:10 - Competition and Differentiation in AI-Driven Industries
15:32 - The Role of AI Compliance Supervisor
19:08 - Conclusion: The Proliferation of AI-Generated Content

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Staying Relevant and Weathering the Social Network Effect

Wed, 28 Feb 2024 02:32:00 -0000

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the social multiplier effect in marketing. As marketers get better and share their learnings, it seems that marketing continues to improve. Competition is increasing, forcing marketers to get better--and, thereby, increase the competition! It can be a challenge to keep up with the rapidly evolving marketing landscape, let alone implement those learnings. They discuss strategically upgrading people, processes, and technology to adapt to the changing marketing landscape.

Takeaways:

The social multiplier effect in marketing means that as everyone gets better, the competition for attention becomes fiercer.

Implementation is crucial in marketing. Simply acquiring knowledge is not enough; taking action and getting results is what matters.

Continuous learning is essential to stay ahead in the rapidly evolving marketing landscape. Upgrading people, processes, and technology is necessary to keep up with the competition.

The rise of AI in marketing requires marketers to stay updated and embrace new technologies to remain competitive.

Chapters:

00:00 - Introduction: The Social Multiplier Effect in Marketing
02:29 - The Challenge of Keeping Up
03:25 - The Importance of Implementation
05:09 - Continuous Learning and Improvement
08:30 - The Rise of AI and the Need to Stay Updated
10:49 - Upgrading People, Processes, and Technology
12:38 - The Future of AI in Marketing
14:06 - Conclusion

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Anchoring Influence in Empathy | Dr. Carolyn Goerner

Fri, 23 Feb 2024 19:17:00 -0000

One this episode of the Rethink Marketing Podcast, Colin Jeffries is joined by Dr. Carolyn Goerner, a negotiation, power, and imposter syndrome expert, as well as a clinical professor of management at the Kelley School of Business. She shares insights on power, vulnerability, empathy, negotiation, and influence. From understanding the underlying motivations and interests to working together against a problem, Dr. Goerner shares tips to help each listener find their negotiation style. When is the last time you created shared blank space to change an adversarial situation to one of collaboration? How do we callout bias without being offensive? This is a can't miss conversation for anyone looking to improve their professional relationships!

Takeaways:

Empathy is crucial in building influence and establishing power.
Understanding the 'why' behind negotiations helps in finding mutually beneficial solutions.
Developing empathy requires seeing things from different perspectives and actively listening to others.
Vulnerability and trust are essential in negotiations and building strong relationships. Creating shared blank space allows for co-creation of needs without framing bias.
Gender stereotypes in negotiation are being rethought, with training and confidence playing a bigger role than gender.
Personality traits can influence negotiation styles and outcomes.
Calling out biases explicitly can reduce their impact in negotiations.

Chapters:

00:00 - Introduction and Background
01:25 - Career Pivots and Learning
05:06 - Empathy and Influence
06:20 - Developing Empathy
07:49 - Training Empathy
15:43 - Power, Influence, and Vulnerability
19:00 - Commitment vs. Compliance
26:02 - Negotiation and Empathy
35:26 - Understanding the 'Why' in Negotiation
42:50 - Creating Shared Blank Space
43:25 - Empathy and Vulnerability
44:22 - Rethinking Gender Stereotypes in Negotiation
45:15 - Personality and Negotiation
46:25 - Busting Bias through Explicitness
47:12 - Recap and How to Connect with Dr. Goerner

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They Paid $7 million for 30 Seconds of Airtime!

Tue, 13 Feb 2024 11:00:00 -0000

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the winner's and losers from the 2024 lineup of the year's most expensive commercials! The conversation explores the role of on-screen and off-screen talent in Super Bowl commercials, the power of social media shareability, self-deprecating humor in ads, nostalgia, the use of teasers and extended ads, and testing and creativity. Which commercials were your favorites?

Takeaways:

Marketing and sales are full of myths and misconceptions.

Super Bowl commercials feature A-level talent.

Social media shareability is a key factor in Super Bowl ads.

Humor and self-deprecation can make ads memorable.

Nostalgia plays a significant role in memorable commercials.

Teasers and extended ads can generate excitement and engagement.

Testing and creativity are important in any successful commercial campaign, and the Super Bowl is no exception.

Chapters:

00:00 - Myths and Misconceptions in Marketing and Sales
03:05 - The Role of Talent in Super Bowl Commercials
04:51 - The Power of Social Media Shareability
07:27 - Humor and Self-Deprecation in Super Bowl Ads
08:57 - Nostalgia and Memorable Commercials
12:16 - The Effectiveness of Teasers and Extended Ads
15:49 - Testing and Creativity in Super Bowl Ads
16:40 - Conclusion

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More Engaging Chatbots and Hosting Better Events | Kris Olivo

Tue, 06 Feb 2024 11:30:00 -0000

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by co-founder of Helpful Human Franchising and Almost Magical Marketing, Kris Olivo. Kris explains the importance of systems and processes to create successful grand openings and events, including the development of compelling offers and a multi-channel approach. Additionally, Kris explores the role of chatbots in creating a human-centric experience and highlights the common mistakes businesses make with chatbot implementation. Kris also shares his thoughts on rethinking the gathering of testimonials and social proof, leading him to create a software platform called Endorse Me.

Takeaways

Jiu-jitsu teaches valuable lessons in perseverance, dedication, and learning from failure, which can be applied to business and entrepreneurship.

Successful grand openings require a multi-channel approach, including advertising, social media, and word-of-mouth marketing.

Developing compelling offers and creating a human-centric experience are crucial for attracting customers and generating positive reviews.

Chatbots should focus on providing quick and accurate information, while also offering a personalized and engaging experience for users. Chat bots have improved and can now provide information without the frustration of prompts and FAQs.

Training chat bots is crucial to ensure they can handle various questions and respond in a way that simulates natural human conversation.

Rethinking the gathering of testimonials and social proof can lead to more organized and effective ways of showcasing credibility.

Being relentless and embracing failure is essential for personal and professional growth.

Chapters:

00:00 - Welcome and Guest Introduction
01:31 - Jiu Jitsu and Business
04:53 - Applying Systems and Processes
08:45 - Understanding the Viral Coefficient
12:16 - Writing a Book and Success Stories
15:07 - Common Mistakes in Grand Openings and Event Marketing
18:34 - Developing Compelling Offers for Grand Openings
21:33 - Industries with Successful Grand Openings and Pitfalls to Avoid
25:06 - Multi-Channel Approach to Grand Openings
30:13 - Creating a Human-Centric Experience with Chatbots
41:26 - Improvements in Chat Bots
42:22 - Training Chat Bots
44:30 - Simulating Natural Human Conversation
45:27 - Rethinking Testimonials and Social Proof
47:25 - Final Thoughts: Be Relentless

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Asking for Less Word of Mouth

Tue, 30 Jan 2024 10:30:00 -0000

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the importance of optimizing word of mouth as a channel without becoming over-reliant on it. Having customers help you grow your business has tremendous benefits--and some dangerous drawbacks! They emphasize the need to diversify marketing efforts and de-risk the business from too much word of mouth. The conversation also covers the significance of having a well-defined referral program and incentivizing customers to make referrals.

Takeaways:

Word of mouth marketing can be a powerful way to grow a business, but it is important to avoid over-reliance on it. Diversifying marketing efforts and exploring other channels can help de-risk the business from relying solely on word of mouth. Having a well-defined referral program and incentivizing customers to make referrals can help drive word of mouth marketing. Asking for referrals and staying top of mind with customers is crucial for generating consistent referrals.

Chapters:

00:00 - Introduction and Welcome
00:16 - The Benefits and Drawbacks of Word of Mouth Marketing
01:11 - Rethinking the Importance of Word of Mouth
02:09 - Optimizing Word of Mouth without Over-Reliance
03:44 - Referrals as a Source of Opportunities
04:59 - The Importance of Having a Word of Mouth Strategy
05:53 - Diversifying Channels and Offloading Risk
06:43 - Asking for Referrals and Being Top of Mind
08:39 - Handling Referrals and White Glove Service
11:29 - The Risk of Over-Reliance on Referrals
12:19 - Building a Referral Program and Backstopping Against Loss
14:28 - De-Risking Reliance on Word of Mouth
16:22 - Diversifying and Increasing the Frequency of Referrals
17:01 - Conclusion

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Eliminate the Chief Marketing Officer Position

Tue, 23 Jan 2024 10:30:00 -0000

Summary

On the last episode of season four of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge unpack the relatively recent trend of eliminating the Chief Marketing Officer (CMO) position. Many notable brands, including Walgreens, Etsy, Johnson & Johnson, UPS, and more have taken this step. This podcast episode explores whether removing the marketing executive is a long-term solution to underlying problems. Should we follow suit? Is there all that much risk in trying it? After all, McDonald's eliminated their Global CMO role and brought it back within 12 months, so what do we have to lose?

Takeaways

The elimination of the CMO role is not a one-size-fits-all solution and depends on individual organizational context.
Financial struggles often lead to the cutting of marketing expenses, including the CMO role.
The CMO plays a crucial role as the voice of the customer and in driving revenue growth.
Expanding the skill set of the CMO and aligning marketing responsibilities with other C-suite positions can enhance the value of the role.
Alternative approaches, such as agency partnerships, can provide cost savings while maintaining marketing expertise.

Chapters

00:00 - Introduction: The Trend of Eliminating the CMO Role
02:08 - The Financial Struggles of Companies and the Impact on Marketing
03:24 - The Role of the CMO and the Voice of the Customer
05:27 - The Value of Marketing in Different Business Life Cycles
07:28 - The Reporting Structure and Alignment of Marketing Responsibilities
09:44 - Factors Influencing the Elimination of the CMO Role
10:25 - Expanding the Skill Set of the CMO Role
11:40 - The Impact of Other C-Suite Positions on the CMO Role
14:22 - Case Study: McDonald's and the Elimination and Reinstatement of the Global CMO Role
16:56 - Considerations for Eliminating the CMO Role in SMBs
18:03 - The Importance of Individual Organizational Context
19:08 - Alternative Approaches: Agency Partnerships and Cost Savings
20:21 - Conclusion: The Continuing Relevance of the CMO Role

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Marketing Predictions for 2024

Tue, 16 Jan 2024 10:30:00 -0000

On the last episode of season four of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge pull out the crystal ball and speak to 2024 predictions! Will gen-AI really change the game within the next 12 months? How should brands differentiate if they aren't using AI? Is not using AI a cop out for marketing leaders who are intimidated by an ever-evolving landscape of new tech? How should we be thinking about shifts in customer behavior? It seems like everything is changing for marketers right now, so what should we believe and what advice should we be rethinking?

Chapters:

- Introduction: Will everything we know change in 2024?

- Gartner's 2024 marketing predictions

- Prediction 1: AI will increase creative talent spend

- Prediction 2: CMOs will guard against deception unleashed by generative AI

- Prediction 3: 50% of consumers will significantly limit social media usage

- Prediction 4: Acoustic brands will differentiate by being AI free

- Prediction 5: AI will reduce brand visibility in SERPs

- Conclusion

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Should We Be Creating Customer Ecosystems?

Tue, 09 Jan 2024 11:00:00 -0000

On the last episode of season four of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge wax eloquent about advice to follow the leaders by creating end-to-end ecosystems for their customers. This mentality improves customer loyalty, expands share of wallet, boosts margins, and has countless other benefits. But if it's all that and a bag of chips, why isn't every organization following suit? What are some of the pitfalls or red flags that today's marketing and sales leaders should be cognizant of when pursuing a product roadmap that moves toward developing an ecosystem? All that and more on today's episode!

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Seasons Greetings from the Rethink Marketing Podcast

Tue, 26 Dec 2023 11:00:00 -0000

This wraps up Season 4 of the Rethink Marketing Podcast! We are thrilled to kick off Season 5 on January 9, 2024! Until then, Merry Christmas, Happy New Year, and keep on rethinking those common assumptions!

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How to Manage the Diderot Effect

Tue, 19 Dec 2023 11:00:00 -0000

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the needs and wants behind marketing and sales software upgrades. If we switch project management tools, do we need a new Digital Asset Manager? How does a new CRM impact our email tool? When we upgrade one system, do we really need to upgrade another? What are the opportunity costs for staying put?

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Try These Hacks for Webinar Success

Tue, 12 Dec 2023 15:06:00 -0000

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge share some heard earned tips on making webinars even more successful. Too many of us think that webinars are a chance to sell or talk about our products/services. Spoiler alert: They are not! There are some important actions we can take before, during, and after the virtual event to ensure the effort and investment pay off big time!

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All These Hands in the Marketing Cookie Jar

Tue, 05 Dec 2023 11:00:00 -0000

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the benefits and drawbacks of having the executive team, finance, human resources, product, and other business units involved in making marketing decisions. This impacts crucial factors like advertising budget, sale pricing, marketing hires, growth goals, and beyond. When should marketing leaders heed the insights from other areas? And, of course, when should those recommendations be ignored? Often times marketing teams that can react quickly will outperform those restricted by red tape or committee decision making. But let's not forget that usually a diversified group of experts is smarter than one person!

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This is the Foundation of Machine Learning (and AI) for Marketers

Tue, 28 Nov 2023 10:00:00 -0000

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge wax eloquent about the upcoming machine learning era in marketing. While AI has already dramatically impacted content creation, many marketers have yet to see much change in data analytics. We stand on the precipice of a massive shift away from one-to-many and into one-to-one marketing, leveraging the power of AI and ML. So what steps can marketing leaders take now to ensure they are ready when the time comes? What can we learn from Amazon, Netflix, Coca Cola, and other pioneers? Pause your GPT endeavors and see what Colin and Paul have to say!

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Are You Thinking About Reputation Management Wrong?

Tue, 21 Nov 2023 11:00:00 -0000

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge exchange blows about the true meaning of reputation management. Reputation includes the value proposition, differentiating claims, word of mouth, online ratings, customer experience, and more. So why do so many marketers equate “reputation management” with simply begging customers to leave reviews? Obviously, in today's marketplace having strong online reviews is important, but so are the foundations that guide the output. Where do marketing leaders start? Let's turn to Colin and Paul to find out!

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A New Perspective on Black Friday and Deep Discounts

Tue, 14 Nov 2023 10:30:00 -0000

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge rethink the traditional goals of Black Friday, Small Business Saturday, Cyber Monday, and the cadre of surrounding deep discounting days. How should we think about customer retention, customer experience, customer satisfaction, branding, and the myriad other aspects of marketing strategy? New customer acquisition through deep discounting is easy, but what are the long-term implications? How do we flip the script and improve retention? It's another can't miss conversation!

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Are These Certifications a Waste of Time?

Tue, 07 Nov 2023 11:00:00 -0000

On this episode of the Rethink Marketing Podcast, Colin Jeffries welcomes agency owner and marketing thought leader Paul Frodge to the show! Together they try to answer this pressing question: are free or low cost certifications worth it for marketers? They are available for everything in a mar-tech-stack from SalesForce or Hubspot to Hootsuite or Sprout. There are more than 11 certifications just for Google Ads!

So where should marketers start when it comes to upskilling? Is a certification a worthy pursuit for someone trying to differentiate themselves in the job market? Is the marketplace value of a marketing director with an event marketing certification measurably higher than someone with the same title but no certification? Finally, if we decide to pursue a certification, what factors should we consider? All that and more on today's episode!

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When Should Sales Fail Fast + Eric Reed Sendoff

Tue, 24 Oct 2023 14:55:00 -0000

On this episode, Colin Jeffries and Eric Reed bust the myth of failing fast in sales. When do we rush to failure without giving success a chance? And when do we cling to a doomed relationship, process, or target too long? Instead of failing fast, what if we tried failing often? I’m addition to a great conversation, this is Eric Reed’s final episode on The Rethink Marketing Podcast, so be sure to connect with him on LinkedIn to keep up with him!

Tune in on November 7th for the next season of the Rethink Marketing Podcast with all new topics and a brand new co-host!

The Rethink Marketing Podcast is available on all major podcast platforms or on our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.

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When Does Customer Journey Mapping Matter?

Tue, 17 Oct 2023 13:00:00 -0000

Colin Jeffries and Eric Reed talk through 2024 planning and the importance of creating a journey map for your customers. What can you control and which factors are outside of your control? How can you prepare for small pivots and big navigational adjustments? Have confidence in your strategies. If you built the plan with purpose, you can stay the course in the face of adversity!

Contact the show by emailing take5@reed5group.com. Just send us your thoughts and we will expedite you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments.

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The Latest on Protecting Your AI Intellectual Property

Tue, 10 Oct 2023 12:00:00 -0000

Colin Jeffries and Eric Reed talk through some of the recent developments in patent and copyright protection around artificial intelligence. What do marketing leaders need to know about using AI for their content? The laws are still being written, so marketers need to know how to earn and protect intellectual property protection for content created by and with artificial intelligence tools!

Thank you to Arrasmith Promotions for making today’s episode possible!

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A New Take on SEO

Tue, 26 Sep 2023 16:00:00 -0000

Colin Jeffries and Eric Reed explore the intersection of website design and on-page search engine optimization. Instead of handing a website off to an SEO team, shouldn't the designers be on the hook for SEO performance at some level? Or are the two houses best kpt separate? When does it make sense to sacrifice performance at the altar of beauty, and when is the opposite approach right?

Thank you to Arrasmith Promotions for making today’s episode possible!

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Should Marketers be Channel Agnostic?

Tue, 19 Sep 2023 09:00:00 -0000

Colin Jeffries and Eric Reed talk through the resurgence of channel agnosticism. On the one hand, marketers try to build funnels anywhere customers are active. On the other hand, marketers leverage channel native content to build funnels only on specific channels. Which one is right: should marketers strive to provide a great experience across all channels, or instead only focus resources on a limited few? In which situations do businesses want to exclude channels from their mix? Not all channels are created equal, but in our effort to reach more customers how should we prioritize them?

Thank you to Arrasmith Promotions for making today’s episode possible!

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Are There Disadvantages to Being Terminally Unique?

Tue, 12 Sep 2023 10:22:00 -0000

Colin Jeffries and Eric Reed explore the advantages and disadvantages of being unique. But first, they wrestle with the question of whether or not brands and businesses can truly be unique. After all, when we are leveraging the same technologies, talents, and customers as other organizations, how much can be truly different? Where should marketers seek to be similar and where should we strive to blaze new trails? All that and more on today's thought-provoking episode of The Rethink Marketing Podcast!

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Social Media Workers Are Burning Out. Here Are Some Solutions.

Wed, 06 Sep 2023 02:50:00 -0000

Colin Jeffries and Eric Reed discuss research from Sprout Social and Adweek about social media manager burnout. Are social media teams really overworked, underpaid, and unappreciated? How do we equip them to deal with the worst of people that comes out on social media. Should brands continue to hire entry-level employees or should these roles go to more experienced content marketers? Are the expectations of responding to comments 24/7 realistic? Join us on the Rethink Marketing Podcast as we talk through some solutions that should work for companies and the people that make them look good online!

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Is Branding a Waste of Time These Days?

Tue, 29 Aug 2023 09:00:00 -0000

Colin Jeffries and Eric Reed discuss modern branding on this episode of The Rethink Marketing Podcast! If reviews, channel selection, customer experience, and other factors drive decisions to switch between brands, how much does traditional branding still matter? From upstarts to knockoffs to instant quality comparisons, do the good ole days of Pepsi vs. Coke and Ford vs. Chevy stand any chance of returning? With the costs of switching at an all time low and ease of entry at an all time high, how do marketing and sales leaders build a differentiated brand in this marketplace?

Thank you to Arrasmith Promotions for making today’s episode possible!

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Why Out of Home is Back Big (You're Doing it Wrong!)

Thu, 24 Aug 2023 02:56:00 -0000

Colin Jeffries and Eric Reed chat about the reasons out of home advertising is roaring back on this episode of The Rethink Marketing Podcast! Mattel, Amazon Prime, Jacquemus and other brands are collaborating with experiential agencies and 3D artists to bring unique installments to life--in person and online. Is this type of sensationalist advertising right for your brand? Who should you be collaborating with to make it happen? What would your ideal customers consider to be revolutionary, unexpected, and sensational? Maybe we'll buy a billboard to promote this episode.

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Why You Should Stop Trying to Win Those Awards (And Win These Instead)

Tue, 15 Aug 2023 09:00:00 -0000

On today's episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries discuss awards and recognition. Not all awards are created equal, so how do we determine which make sense to pursue and which don't? What about the earned media value of appearing on the Inc. 5000 or a Power 100 list? If an award is won, how should we go about building context to make it as meaningful as possible to our customers? This is a can't miss episode for anyone chasing public accolades!

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Does the World Really Need Another Online Community?

Wed, 09 Aug 2023 12:40:00 -0000

On today's episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries chat about the power and risks of creating online communities. How can companies shift away from simply selling products or services and into a lifestyle brand? Peloton presents an interesting case study with a few relevant takeaways for marketing and business leaders. When is it time to shift away from product and into a subscription model? How do we recognize new and novel ways of monetizing services in different ways? What other foundations do we need to construct before we build an online community or lifestyle brand? All this and more in today's conversation!

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Will Generative Artificial Intelligence Replace Writers?

Tue, 01 Aug 2023 21:07:00 -0000

On today's episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries turn to artificial intelligence to write a script for today's episode about (you guessed it) generative AI. Fair warning, the duo goes off-script every few sentences to talk about current applications for marketers and salespeople to leverage AI. Generative artificial intelligence is changing the landscape of advertising, content marketing, prospecting, personalization, customer service, sales follow-ups, and more. But there are pitfalls and limitations that AI users should consider. How do marketers personalize and build context around AI-generated content? What should first steps or next steps be for marketing and sales leaders?

Thank you to Arrasmith Promotions for making today’s episode possible!

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The Big Advantages of Embracing This Bias

Tue, 18 Jul 2023 09:00:00 -0000

On today's episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries discuss another counterintuitive topic: the advantages of embracing bias! Specifically, how does understanding and reacting appropriately with recency bias help marketing and sales leaders outpace competition? Not every scenario demands embracing recency bias, but there are many applications in business. How a customer feels you are doing now is more important than their sentiments over the last 12 months. Customers' current expectations matter a great deal more than their expectations last year. While the term "bias" has a bad rap, maybe not every bias is bad?

You can listen to The Rethink Marketing Podcast on all major podcast platforms or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.

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What Rising Advertising Spend Means for You

Tue, 11 Jul 2023 09:00:00 -0000

On today's episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries unpack Magna's 2023 Global Advertising Spend Report. But don't be fooled by the headline! Our favorite marketing conversationalists take a deep-dive on where dollars are racing, where they are fleeing, and what it means for big and small brands alike. Marketers need to understand how expensive attention is getting--and why! While Meta, Google, and Alibaba seem to be printing money, traditional media is struggling to minimize year-over-year declines. Automotive ad spend is coming back with a vengeance, so what does that mean for other geographically-targeted players? One things is for certain, 2024 is going to be way more expensive than 2023 for USA-based marketers! Grab your slide rule, and get ready to take vigorous notes!

Thank you to Arrasmith Promotions for making today’s episode possible!

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Why it Matters That Some People Bat 0.500

Tue, 27 Jun 2023 10:00:00 -0000

On today's episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries chat through knowns and unknowns to arrive at optimal resource allocation. Marketing and sales leaders collect enough data to prove empirically which writer consistently gets more views on their blog posts; while salesperson has the highest ticket size per deal; which social media manager gets the best engagement rate; and so on. Depending on the scenario, sometimes it makes sense to give a rookie an at-bat, but it may be wiser to bet on data-backed slugger instead. This episode is chock-full of sports references, and for that we apologize! Even so, there are great leadership and management takeaways for organizational innovators of all types, especially those leading sales and marketing teams.

Thank you to Arrasmith Promotions for making today’s episode possible!

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Why it Matters That Nobody Bats 1.000

Tue, 20 Jun 2023 08:00:00 -0000

On today's episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries chat through the implications of acknowledging that nobody bats a thousand. Sometimes it's the wrong audience, a miss on the selected channel, poor timing, or just a disconnected message. Our co-hosts talk through examples of Gucci, Netflix, and Burger King knocking it out of the park and then falling flat in short order. We all make mistakes--even big brands with the best agency partners and budgets to match! Marketing and sales decision-makers can take consolation in knowing that other business leaders are also making mistakes and missteps. As the state of marketing continues to flex and evolve, we will continue to see intelligent innovators and great marketing teams stumble as we all learn together.

Thank you to Arrasmith Promotions for making today’s episode possible!

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Is This Relationship Only About Me Buying Something from You?

Tue, 06 Jun 2023 08:00:00 -0000

On today's episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries discuss when to cut ties with a former client and when to maintain the relationship. Some relationships are purely transactional because the product or service is a great fit. Often, however, there is a legitimate friendship to build on, even if no dollars are changing hands. We can't maintain relationships with everyone, but if a client is providing value now or may in the future, how do we avoid relationship mistakes between vendors and clients? After all, B2B decision makers are human, too! We have limited attention, calendar space, and emotional bandwidth, so how do we select which relationships to maintain and which to terminate along with the contract?

Thank you to Arrasmith Promotions for making today’s episode possible!

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Are Brands Using TikTok on Borrowed Time?

Tue, 30 May 2023 11:49:00 -0000

On today's episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries try to avoid the controversy surrounding TikTok bans and lawsuits. Instead, they dive in from a sales and marketing perspective! TikTok videos are permeating Facebook, LinkedIn, and other social media platforms. In fact, YouTube, LinkedIn, and other platforms have adjusted their user interface to be more accommodating for vertical video thanks to TikTok's wild popularity. So instead of looking at TikTok's shrinking audience (the app is banned in countries like India and Ethiopia), what if we consider it a content export platform? Bans on government devices have been in effect in the United States and Canada already, now with the state of Montana banning TikTok for its citizens, will businesses face backlash for using the platform?

Thank you to Arrasmith Promotions for making today’s episode possible!

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Getting the Pluck to Pluck Competitors' Customers

Tue, 23 May 2023 09:00:00 -0000

On today's episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries don't talk about customer service. Instead, they talk about developing the pluck to steal customers from competitors with notoriously bad customer service. Selling on price has its place, but selling against bad customer service is often overlooked as an opportunity to earn market share. With the right strategy for comparative selling and managing customer expectations, a nimble upstart can snag customers from an incumbent bogged down by oversight, standard operating procedures, red tape, and unempowered staff. How will you take market share or avoid having your own market share plucked?

Thank you to Arrasmith Promotions for making today’s episode possible!

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The Spring Cleaning Episode: From Setup to Tidy-up

Tue, 16 May 2023 08:00:00 -0000

On today's episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries flip the script on the advice that marketers should always be testing and scaling new tactics. Yes, there is a place for trying new ways to grow our customer base, but when do we go back and ensure that everything is cleaned up? From old sales reps in the CRM to obsolete code in Google Tag Manager, where should marketing and sales leaders start to clean up? Is a tidy workplace that important in today's fast-paced environment?

Thank you to Arrasmith Promotions for making today’s episode possible!

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Is Print Advertising Dead? Maybe It's the Answer You've Been Looking For?

Tue, 09 May 2023 08:00:00 -0000

On this episode of the Rethink Marketing Podcast, the Dean of Discovery, Eric Reed, and Mr. Marketing, Colin Jeffries, question conventional wisdom that print is dead. It may be shortsighted to write newspaper and magazine ads off as irrelevant, but where should they fit into a healthy marketing mix? Subscriber numbers are decreasing, so shouldn't that mean advertising costs are plummeting, too? Settle in as we turn the page on print!

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The Doppler Effect: What Revenue Drivers Need to Consider

Tue, 02 May 2023 08:00:00 -0000

On this episode of the Rethink Marketing Podcast, the Dean of Discovery, Eric Reed, and Mr. Marketing, Colin Jeffries, explore how the Doppler Effect applies to marketing and sales. While conventional wisdom says to look at the macro, we take individual customers into consideration. The Doppler Effect explains that waves are perceived differently depending on the location of the sender and receiver to each other. From ambulances to ice cream trucks and, of course, selling and marketing, this wide ranging conversation inspires us to consider the impact of our actions and whether that makes our messages resonate more or not.

Thank you to Arrasmith Promotions for making today’s episode possible!

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CRMs Don’t Manage Relationships

Tue, 25 Apr 2023 12:42:00 -0000

On this episode of the Rethink Marketing Podcast, the Dean of Discovery, Eric Reed, and Mr. Marketing, Colin Jeffries, stand in awe of software. But are marketing and sales leaders over reliant on automation? It takes time and memories to build connections like trust and respect. CRMs can record activities, but can they track relationships? Aren’t empathy, understanding, and mutual benefit impossible to measure in any software, CRM included? Join us for a hearty dose of rethinking!

Thank you to Arrasmith Promotions for making today’s episode possible!

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How to Avoid Numerical Malpractice

Tue, 18 Apr 2023 07:00:00 -0000

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries get into the importance of context and the true meaning of what a number means in the understanding of your marketing and campaigns. Numbers are agnostic. They don't have a definition until one is assigned. So how do we make the numbers valuable and listen to their story?

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Why Marketers Should Venerate Followership

Tue, 11 Apr 2023 07:00:00 -0000

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries unpack the common default of worshipping leaders and ignoring followers. This conversation should turn that setting on its head, as they uncover the superpowers that followers bring to the table. While leaders might be self-sufficient or in it for their own benefit, followers are willing to submit their own interests for the sake of the organization at large. This dynamic even plays out for marketing tactics!

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Is “Don't Take it Personally” Good Advice?

Tue, 04 Apr 2023 08:00:00 -0000

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries chat through the positives and negatives of taking marketing and sales personally. How do we separate ourselves from the products or services we represent and believe in? Should we be trying to create separation in the first place? When does it make sense to draw the line and acknowledge that it’s just business?

Thank you to Arrasmith Promotions for making today’s episode possible!

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What Meta’s Massive Pivot Means for Marketers: Is the Metaverse Dead?

Wed, 29 Mar 2023 12:54:00 -0000

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries talk about the Meta and the Metaverse. Can one brand own it? Is the full recreation of the physical world "Ownable"? Bombastic, arrogant, explosive, exponential are just of few of the adjectives around Meta and the Metaverse. What is the role of augmented reality? Have a listen. Potentially lost in the massive size of this space are marketing learnings like pivoting, sunk costs, too much & too fast, brand relationship in the market.

Thank you to Arrasmith Promotions for making today’s episode possible!

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Was Your Old Man Right?

Tue, 21 Mar 2023 08:00:00 -0000

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries talk about the payoffs of embracing "dadness" by brands. Old wisdom said to accentuate pain points to solidify product need. More recent marketing and sales strategies advocate for playing it cool and letting our customers self-discover their need. How do we shine a light on real pain points and prove true costs or risks of not taking action? If case studies won't do the trick, do news stories help? What is the right amount of pressure to apply to prospects in this day and age? All this and more on this week's Rethink Marketing Podcast!

Thank you to Arrasmith Promotions for making today’s episode possible!

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Why Scheduling is Backfiring and What We Should Do Instead

Tue, 14 Mar 2023 08:00:00 -0000

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries rethink social media scheduling. Are brands making social media anti-social through the use of scheduling tools like Hootsuite, Agorapulse, Sprout Social, and more, or do those tools empower marketers to connect with audiences better? What is the balance between relevant immediacy and thoughtful planning? How do we streamline the content approval process and create inviting conversations with our social media audiences?

Thank you to Arrasmith Promotions for making today’s episode possible!

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Do You Have the Chutzpah to Take Great Content Cues?

Tue, 07 Mar 2023 09:00:00 -0000

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries take a counterintuitive stance and argue against voluminous content creation. Instead of being middle-of-the-road (boring), how do we stand out and make a splash? What can we learn from other industries, from big failures, from angry customers, and beyond? How can we step in and answer pressing, challenging, and unanswerable questions? Too many marketing and content leaders rely on Google Trends or Answer the Public. While those resources are not bad, they are definitely not leading us down the path of remarkable, valuable content. If content for content's sake is wrong, what is right?

Thank you to Arrasmith Promotions for making today’s episode possible!

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Why Marketers Should Stop Leaving Copyright Decisions to the Legal Team

Tue, 28 Feb 2023 12:00:00 -0000

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries converse about why marketers should lead their organization's copyright decisions. Leaving intellectual property protection only to the legal team or human resources is flat out bad advice! So what do marketing and sales leaders need to know about copyright protection to avoid abdicating decision-making? This conversation unpacks the "how" and "why" of copyright protection for marketing leaders--all in about 15 minutes!

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Should College Students Major in Sales?

Tue, 21 Feb 2023 09:00:00 -0000

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries answer the question: should college students major in sales? With fewer than 60 universities in the United States offering sales as a major, is this an underserved market or are other majors preparing students for sales success? With the foundations of sales laid in relationship building, networking, negotiation, and problem solving, how should students and their parents evaluate majors when it comes to building a career in sales?

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A Walk on the Wild Side or Total Brand Suicide?

Tue, 14 Feb 2023 09:00:00 -0000

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries walk the fine line between attention-grabbing advertising and brand suicide--which may also translate to career suicide for marketing leaders! How far is too far, and where do advertisers find the equilibrium of being memorable without offending their core audience? Sometimes taking a walk on the wild side pays off big with customers and stakeholders, so let's figure out the right way to get the right kind of attention!

Thank you to Arrasmith Promotions for making today’s episode possible!

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In the Land of the Blind, the One Eyed Man is King!

Tue, 07 Feb 2023 09:00:00 -0000

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries delve into some of the reasons why major business media publications aren't talking about eye contact in 2023. Does eye contact matter in the world of sales and marketing today? Remote work, virtual meetings, phone calls, and even texting have hindered our regular skills of making eye contact, so what is a salesperson or sales leader to do? A staring contest might be too far, but genuine eye contact probably isn't!

Thank you to Arrasmith Promotions for making today’s episode possible!

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What to Do When Divorce is Imminent

Tue, 31 Jan 2023 09:00:00 -0000

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries unpack the side of sales and marketing where relationships falter and fail. Breakups can be a relief for customers but devastating to businesses, so how do we keep the happy couple together? Conventional sales and marketing wisdom will tell us to raise prices, ask for reviews, coax customers into social media engagement, cross-sell and up-sell, and take as much as we can. But that's simply not how great relationships thrive! They thrive when both parties are giving (providing value to each other). Plus, if customers leave us, are they really happy with the next best alternative? Here are a few ideas on how to put the "wow" back in our customer relationships!

Thank you to Arrasmith Promotions for making today’s episode possible!

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Don't You Dare Hire That Applicant!

Tue, 24 Jan 2023 09:00:00 -0000

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries get vulnerable and share their learnings from hiring marketing and sales professionals of all levels. Sentiments around age and tech-savviness may be wrong for certain candidates. Are candidates with specific industry experience without marketing principles better than candidates that know marketing but who don't have industry experience? And let's not forget the importance of giving grace to new hires. How is remote work impacting recruiting and engaging the best candidates? Are we passing up outstanding candidates in favor of those who are in the hiring manager's network? Here's a key question: is this person going to be a cultural fit for our team? For the rest of them, check out the full episode!

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Answer These Questions Before Considering a Rebrand

Tue, 17 Jan 2023 09:00:00 -0000

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries discuss the misses they've seen with rebrands and brand refreshes. Asking ourselves some specific questions up front may result in achieving success, whether or not a rebrand is involved. First, is the business problem one that a rebrand can actually solve? If pricing, customer segmentation, employee satisfaction, or another challenge is the main cause for concern, a rebrand may not be the right answer. Many marketing leaders opt for a rebrand as a temporary solution to a long-term problem, so gaining a good grasp of the problem up front is key. Rebrands can be highly expensive, including lots of hidden costs that the marketing team may not be considering, so making sure we know what success looks like and what our other options are can be crucial in making the right choices.

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.

Thank you to Arrasmith Promotions for making today’s episode possible!

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How to Grow Your Marketing Team in 2023

Tue, 10 Jan 2023 09:00:00 -0000

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries discuss the timely topic of insourcing and outsourcing marketing and sales talent. It starts with understanding the ultimate objectives. Having an attentive problem-solver who is bought-in and engaged is vastly different than looking for anyone who can complete a project by Friday at noon. Hiring W2 employees may not be the right answer for your team, but are gig workers the best option? If it takes lots of time for the Chief Marketing Officer or Head of Sales to manage gig workers or contractors, maybe it's not a flaw in the system, it could be an issue with communication or scope. This is a must-listen conversation for anyone looking to grow their marketing team in 2023.

Thank you to Arrasmith Promotions for making today’s episode possible!

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Inside the Mind: Keys to Stop Overthinking Sales and Marketing

Tue, 03 Jan 2023 11:00:00 -0000

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries chat about managing anxiety, stress, overthinking, and negative self-talk in marketing and sales. How do we let go of what we think will happen and instead embrace doing what is required for the best outcome to happen? Negativity perpetuates while positivity requires intentionality. Sometimes struggling in sales is the perfect inflection point to reevaluate what we are doing well and where there are opportunities to change and improve. Fundamentally, it all begins with what you specifically do and how we can connect outcomes to the foundation.

Thank you to Arrasmith Promotions and Basecamp for making today’s episode possible!

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Show Me a Second Place Finisher and I'll Show You a Winner!

Tue, 27 Dec 2022 11:00:00 -0000

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries converse about why being in second position may actually be superior to being in first. While counterintuitive, there is tremendous power in proactively building relationships even while another provider is in place. As salespeople, we often think of selling as running plays in a sports setting, but is there ever an end to the game? Taking calculated moves and building proactive, slower relationships will eventually earn us the position of a trusted advisor. From there, closing the sale is easy and the prospect is often much more realistic if we aren't their first provider.

Thank you to Arrasmith Promotions and Basecamp for making today’s episode possible!

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Why We Should Make it Harder on Customers

Tue, 20 Dec 2022 09:00:00 -0000

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries discuss why making it more difficult for customers to conduct business with you may be a competitive differentiator for your brand. Going mass-market with high volume is the best strategy for some businesses, but often a strategic position of niche elitism results in higher margins. Which one makes sense for your organization? Customer experience gurus keep telling sales and marketing leaders to make it easier on customers, but this is a classic case of conventional wisdom being flat wrong--for some business decision makers!

You can listen to The Rethink Marketing Podcast on all major podcast platforms, subscribe on Youtube, or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.

Thank you to Arrasmith Promotions and Basecamp for making today’s episode possible!

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A Story to Stick With + Eric Reed Returns

Tue, 13 Dec 2022 09:00:00 -0000

On episode #158 of the Rethink Marketing Podcast, Eric Reed returns alongside Colin Jeffries to talk about the often cliché topic of story. Mastery of our story is a core function of marketing, and we need to take the necessary steps to ensure ours is concise, understood, and that our team can deliver on it. Because our story can change depending on the audience, how do we pull out the core and avoid burying the lede? What version of our story do we tell to respond to the question, "What do you do?" or "What does your product do?" It's a conversation every marketing and sales leader needs to have with their team, and this episode will lay the ground work for just such a chat!

Visit rethinkmarketingpodcast.com to learn more about the show or just peruse our guest list and episode library.

Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments.

Thank you to Arrasmith Promotions and Basecamp for making today’s episode possible!

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Is Every Attendee is a Lead? Rethinking Event Marketing (Part II)

Tue, 06 Dec 2022 09:00:00 -0000

On episode #157 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith extend last week's conversation by sharing their experiences with event marketing. In this two part series, part I focuses on attending and sponsoring other events while part II unpacks creating your own events. For those of us that plan our own industry events, tradeshows, symposia, and beyond, knowing how and where to leverage sponsorships, partnerships, trades, and more can be the difference between failure and massive success!

Visit rethinkmarketingpodcast.com to learn more about the show or just peruse our guest list and episode library.

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Every Attendee is a Lead: Rethinking Event Marketing (Part I)

Tue, 29 Nov 2022 09:00:00 -0000

On episode #1526 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith share their experiences with event marketing. In this two part series, part I focuses on attending and sponsoring other events while part II unpacks creating your own events. For those of us that attend industry events, tradeshows, symposia, and beyond, going in with a plan, working the plan, and then taking clear steps to follow up can make big differences!

Visit rethinkmarketingpodcast.com to learn more about the show or just peruse our guest list and episode library.

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Finding the Balance of Innovation, Agility, and Management

Tue, 22 Nov 2022 07:00:00 -0000

On episode #155 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith chat about their experiences managing humans, agility, and innovation--simultaneously! Nick shares the following formula for managing innovation: Meaningful unique ideas = [(stimulus )^(Diversity)] / Fear

Since, as Robert Frost put it, “Ideas are feats of association,” the key is for managers to put people in stimulating environments where collisions of disparate ideas can happen without without fear of judgement. But that can be difficult to do when business leaders are tasked with upskilling their team, managing the core business, adjusting to changing market demands, and, of course, driving innovation.

Visit rethinkmarketingpodcast.com to learn more about the show or just peruse our guest list and episode library.

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Is Management the Only Track to Career Advancement?

Tue, 15 Nov 2022 09:00:00 -0000

On episode #154 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith talk about their experience as and managing individual contributors. Not everyone is cut out for management and leadership, so what do we do when there are too many chiefs and not enough braves? How can marketing and sales leaders support those who aren't ready or interested in getting on the management track?

Listen to The Rethink Marketing Podcast on all major podcast platforms. Visit rethinkmarketingpodcast.com to learn more about the show or just peruse our guest list and episode library.

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How Do I Embrace Black Friday Without Damaging My Brand?

Tue, 08 Nov 2022 09:00:00 -0000

On episode #153 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith discuss some ideas to actually standout on Black Friday, Cyber Monday, and Small Business Saturday. The old, tired playbook of cutting prices, buying expensive media, and competing with everyone else for share of wallet is hackneyed and overdone. Plus, when everyone is shouting about discounts, it can be nearly impossible for smaller brands to standout. So how do marketing and sales leaders get "in" on Black Friday without damaging their brands?

Listen to The Rethink Marketing Podcast on all major podcast platforms. Visit rethinkmarketingpodcast.com to learn more about the show or just peruse our guest list and episode library.

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Stop Saying "Consumer" and Say This Instead

Tue, 01 Nov 2022 11:00:00 -0000

On episode #152 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith split hairs and talk semantics. If words have power over thoughts, why are we still using the word "consumer" so widely? We have replaced "salesperson" with "consultant" and "vendor" with "partner," so why aren't we leaving the word "consumer" back in the 1950s? Does it really matter what language we use to describe people who transact with our business?

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

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Should Founder Sales Even Count?

Tue, 25 Oct 2022 08:00:00 -0000

On episode #151 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith take a swing at the ever-controversial question: should founder sales count? Often, founder-led organizations bring in a sales or marketing leader so that the founder can focus on scaling business operations. Unfortunately, due to misaligned expectations, poor onboarding, or a host of other reasons, revenue generation falters. What steps can we take to set the salesperson and founder up for success?

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

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Are These Today's Solutions to Data Privacy?

Tue, 18 Oct 2022 15:05:00 -0000

On episode #150 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith unpack the paradox of customers' desires and expectations of data collection and management. On the one hand, customers are generally opposed to companies exploiting their data. On the other hand, people generally prefer personalized, relevant ad experiences and offers. Are there any current solutions that marketers can use to balance this dynamic tension? How do marketing leaders strike the right balance of protection and personalization?

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

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Winning the Arms Race for Attention

Tue, 11 Oct 2022 07:00:00 -0000

On episode #149 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith dive into ways that marketers and sales leaders can win the arms race for attention. Marketing departments and sales development teams are getting increasingly creative and aggressive with their drive to gain attention, which has created a lot of noise for would-be buyers. How do we break through the noise and win the arms race for attention? Which fundamentals do we need to have in place before it makes sense to compete for attention?

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

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Is Imposter Syndrome Better than Dunning Kruger?

Tue, 04 Oct 2022 06:00:00 -0000

On episode #148 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith explore self-awareness in sales and marketing. Many marketers fall victim to imposter syndrome: thinking that they aren't good enough and may be discovered for lacking knowledge or competency. On the other end of the spectrum, some fall prey to the Dunning Kruger effect and believe they have the Midas touch! Is one better than the other? How do we develop an accurate self-perception?

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

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Here's When The Ends Should Justify the Means in Sales

Tue, 27 Sep 2022 05:00:00 -0000

On episode #147 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith explore when hands-on sales management is ideal and when leaders should be hands-off with their revenue teams. If goals are clearly defined and deals are closing, do sales leaders really need to micromanage daily habits of the team? When should salespeople push back, and when should they ask for more hand-holding?

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

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Where Should Cold Calling Live?

Tue, 20 Sep 2022 05:00:00 -0000

On episode #146 of the Rethink Marketing Podcast, Colin and Nick explore the goals of cold calling and where it should live within our organizations. Is cold calling a sales function, or is it better at achieving marketing objectives? Should sales development (or business development) representatives report through sales or marketing hierarchies?

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments.

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Starting Where You Are and Innovating the Future | Tendayi Viki

Thu, 25 Aug 2022 12:18:00 -0000

On episode #145 of the Rethink Marketing Podcast, Eric and Colin are joined by Tendayi Viki, Ph.D. He is an author, speaker, academic, consultant, and corporate innovation expert. Tendayi unpacks how we can turn ideas into innovations and innovations into successful, scalable business models. Remember, just because we find a market does not mean we have found a profitable business model that can scale. Entrepreneurship and intrapreneurship have some similarities and many distinct, unique features. Tendayi explains how to build the right incentive structures, cultivate culture, and encourage executives to make innovation mainstream to the organization. One way to do this is to make it easy to get started with the innovation process, supported with metered funding. But it shouldn't be easy to continue without proving success! No matter the size of the organization or attitude to innovation, there is a lot here to help your organization start where you are with what you have to innovate the future of your vertical!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

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How to Embrace Paradoxical Thinking | Marianne Lewis

Tue, 09 Aug 2022 12:34:19 -0000

On episode #144 of the Rethink Marketing Podcast, Eric and Colin are joined by Marianne Lewis, the Dean of the Lindner College of Business at the University of Cincinnati and author of Both/And Thinking. Dean Lewis explains why paradoxes are so common in business and how to navigate them well. Both/and thinking takes work and repetition, but you too can break free of linear and either/or thought patterns!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

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Tech Futurism & Artificial Stupidity | Vivek Wadhwa

Wed, 20 Jul 2022 14:14:43 -0000

On episode #143 of the Rethink Marketing Podcast, Eric and Colin are joined by innovator, professor, speaker, and retired tech executive Vivek Wadhwa. Vivek shares his insights on what the near future holds for businesses of all sizes and those who lead them. Technology, customers, the workforce, delivery channels, computing power, and seemingly everything else are changing, so how can today’s business leaders set their companies up for success tomorrow? Are R&D departments dead? Has emotional intelligence relaxed technical skills as a must have? As Vivek says, “Listening costs nothing!”

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

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New Ways to Answer "Sell Me This Pen"

Thu, 14 Jul 2022 10:20:00 -0000

On episode #142 of the Rethink Marketing Podcast, Eric and Colin get into interview mode and talk through some new and creative ways to answer the common sales prompt, "Sell me this pen." Spoiler alert: it's not about the pen! From creatively positioning the pen as a bridge-building tool to giving it away for free, Eric and Colin rethink ways to form great answers and standout from other candidates. If you're selling the pen based on classic sales principles, you may risk becoming a commodity yourself!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

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Do I Need An Annual Marketing Plan?

Tue, 05 Jul 2022 20:30:57 -0000

On episode #141 of the Rethink Marketing Podcast, Eric and Colin put together some easy check-boxes to determine when a marketing plan makes sense. There are many scenarios where it makes sense to throw out an annual plan in favor of agility and flexibility. There are also many business strategies that demand an annual marketing plan with dollars earmarked for initiatives with long time horizons. So when should you embrace an annual marketing plan? You'll know in the next 15 minutes!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

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Is Organized Chaos The Key to Social Media Success? | Thomas "Ai Nerd" Helfrich

Fri, 01 Jul 2022 12:00:00 -0000

On episode #140 of the Rethink Marketing Podcast, Eric and Colin speak with the "AI Nerd," Thomas Helfrich, about the importance of clear success metrics and how SMBs can leverage the power of organic social media. Thomas shares his guidance on leveraging virtual assistants and agencies aided by artificial intelligence and software to build audiences on social channels. What do marketing leaders need to know about fractional, virtual, and agency support with their content strategy and execution? All that and more in today's episode!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

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How Do I Land My First Marketing Job?

Tue, 21 Jun 2022 17:56:53 -0000

On episode #139 of the Rethink Marketing Podcast, Eric and Colin share some wisdom to recent college graduates about landing their first marketing job! If you aren't well networked, how do you get an organization to consider you? What is your professional social media footprint conveying? Most hiring managers can't stack rank people on an even playing field, because applicants are unique individuals. How do candidates differentiate themselves from the rest of the pool? It's time to rethink the myths and misconceptions around getting hired!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

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The New Role of CEOs in Marketing | Ramon Ray

Tue, 14 Jun 2022 04:11:00 -0000

On episode #138 of the Rethink Marketing Podcast, Eric and Colin are joined by entrepreneur, author, social media guru, and coach Ramon Ray. After leaving the United Nations, Ramon jumped into his own startups, with multiple successful exits. Ramon speaks to empowering employees to build audiences on social media, providing engaging perks, and the allure of startup culture.

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

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Are Your Employees Online Influencers?

Tue, 31 May 2022 19:11:00 -0000

On episode #137 of the Rethink Marketing Podcast, Eric and Colin explore the pros and cons of empowering employees to build audiences online. Many of your team members may want to market themselves to create additional employment security, so what should marketing and business leaders do? Letting your people build personal brands can help businesses reach broader audiences, improve brand perception and more! But the big risks and potential pitfalls must also be considered. Pull up your company’s social media policy, and grab a red pen!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

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Fractional Marketing: Expertise or Execution?

Sun, 22 May 2022 11:37:00 -0000

On episode #136 of the Rethink Marketing Podcast, Eric and Colin dive back into the topic of Fractional Marketing. We discuss the importance of expectations, measuring success, setting clear checkpoints, and understanding that in a "Fractional" relationship there must be a beginning, middle and end. We also weigh a couple questions in the process. Is it expertise or execution you are seeking? Also, how important is the exit strategy in "Fractional" relationships? Have a listen and let us know your thoughts on the subject!

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What to do About The Other 97%

Fri, 13 May 2022 10:10:00 -0000

On episode #135 of the Rethink Marketing Podcast, Eric and Colin dive into the ideas of hyper-targeting, myopic segmentation, and the risks of shortsighted advertising. If 3% of you target audience is ready to buy today, what about the other 97%? Instead of trying to clone your top 5% of customers, what if you pursue lookalikes of the top 20%? All this and more is packed into this quick-moving chat!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

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Crafting Categories and Perfect Positioning | Laura Reis

Fri, 06 May 2022 13:41:00 -0000

On episode #134 of the Rethink Marketing Podcast, Eric and Colin are joined by author, speaker, media personality, and marketing strategist Laura Reis. Laura explains why perception matters more than reality, which is counterintuitive to most marketing leaders. She explains the important differences between positioning and branding, and provides guidance for new and established brands. With so many categories, how do marketers pick and own one? How do we avoid the downfalls of line extensions? Laura gets to all this and more!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

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Oh, the Humanity of Automation.

Thu, 28 Apr 2022 12:57:00 -0000

On episode #133 of the Rethink Marketing Podcast, Eric and Colin emerge from the depths of antisocial technology and have a lively conversation about the human side of automation. Do you have an automation strategy? Is it a “customer first” approach to automation or a “savings first” approach? If our people are a competitive advantage, why are we reducing their interactions with customers? Maybe it’s time we rethink automation and the convenience (or lack thereof) it brings to our customers!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

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Where Does Creating Obligation Fit into Marketing and Sales These Days?

Thu, 21 Apr 2022 13:13:00 -0000

On episode #132 of the Rethink Marketing Podcast, Eric and Colin discuss a topic that used to be paramount to a successful career in sales: creating a sense of obligation. With a rise in the acceptance of socialist and Marxist thought, is there still a place for marketers and sales leaders to instill a sense of obligation with prospects? Is it antiquated to think that customers will want to reciprocate value?

Sales can only happen when value is exchanged, but if your prospects or customers don't feel a sense of obligation to give back (to reward you) after you've helped them, what are we to do? Eric and Colin discuss a few strategies to turn help into revenue.

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

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Changing the Channel and The Centrality of Segmentation | Joshua Gildea

Thu, 07 Apr 2022 12:18:14 -0000

On episode #131 of the Rethink Marketing Podcast, Eric and Colin are joined by Prof. Josh Gildea of the Kelley School of Business, Indiana University to explore channel design, segmentation, understanding decision making units (DMUs) and more! Marketers should be aware of every single touchpoint that customers have with our brands, and Josh unpacks how to deliberately design those experiences. Instead of deferring to sales or operations, channel choices should be driven by the marketing team. Making deliberate choices on channels and touches is the key to the optimal customer experience. So how do we get started? Prof. Josh Gildea has just the insights you want!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

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Are You Thinking About Innovation The Right Way?

Fri, 01 Apr 2022 18:53:12 -0000

On episode #130 of the Rethink Marketing Podcast, Eric and Colin discuss under-appreciated sources of innovation and how businesses can capitalize on them to create competitive advantage. Many innovation models can be broken into three basic steps: ideating, testing, and scaling. None of those three steps live exclusively within marketing, sales, or the executive team. Even sources outside the company can help!

But if the culture isn't ready to support innovation, no amount of ideating and testing will help. Creating a formal innovation program or denoting a team of innovation champions may go a long way in turning the tide from "status quo" to "status whoa."

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

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Don't Measure Up, Measure Down...

Thu, 24 Mar 2022 12:39:32 -0000

On episode #129 of the Rethink Marketing Podcast, Eric and Colin kick over the echo chamber and attack some sales and marketing metrics myths. Measuring more is likely hurting your organization, so how do we rethink the right metrics? Productivity metrics likely don't align with your revenue success metrics, so we have a few suggestions we think you'll like to build authentic connections assisted by data.

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

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"Build long-lasting client relationships through the power of promotional products"

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Building Relationships Through Content | David Meerman Scott

Fri, 18 Mar 2022 01:42:00 -0000

On episode #128 of the Rethink Marketing Podcast, Colin flies solo interviewing marketing authority, author, speaker, and advisor David Meerman Scott. David shares his learnings from the Grateful Dead, advising growing companies, and claiming his own real estate online. He makes bold statements about Facebook's algorithm and insightful predictions about the future of content marketing. It's a can't miss episode for anyone who relies on content marketing (and if you don't, stop what you are doing and immediately read David's book "The New Rules of Marketing & PR.")!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

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Commercials from the Superlatives Bowl | Drew Dinklelacker

Thu, 10 Mar 2022 14:49:35 -0000

On episode #127 of the Rethink Marketing Podcast, Eric, Colin, and special guest Drew Dinkelacker break down takeaways and rethinking from the 2022 cohort of the worlds most expensive commercials. From streaming services to SaaS, from beer to crypto, and loads of electric vehicles, there were winners, losers, and learnings!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

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Social Consequences and Jedi Mind Tricks | Mike Michalowicz

Tue, 01 Mar 2022 14:22:00 -0000

On episode #126 of the Rethink Marketing Podcast, Eric and Colin are joined by multi-time entrepreneur, author, speaker, and investor Mike Michalowicz. Mike shares his wisdom on finding ideal customers, navigating social consequences, and getting to the root of ideal growth. How do I equip customers to defend their purchase decisions? Why is over-reliance on word of mouth harmful? From business systems to "different" marketing, this episode overflows with punchy stories and useful marketing and sales wisdom!

Find Mike's books on Amazon here.

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

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Grand Theft Marketing...

Fri, 25 Feb 2022 15:18:00 -0000

On episode #125 of the Rethink Marketing Podcast, Colin and Eric explore the Grand Theft Auto in-game campaign requiring physical action. Pfizer, Druid, and Ogilvy launched an innovative and creative campaign within (and outside of) Grand Theft Auto. We should expect more of this in the future, and here are a few things modern marketers can learn.

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

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Mr. Know It All, Always Loses!

Thu, 17 Feb 2022 13:16:00 -0000

On episode #124 of the Rethink Marketing Podcast, Eric and Colin take a look at "Mr. Know It All" and yes, why he always loses! It's an easy trap to fall into as we try to close business and find new audiences in sales and marketing. We need to remember that humility is preferred over self elevation, and that while competence is part of what controls trust, it is the lessor part! Overcomplicating and being demeaning is never a tactic that works. We would be better served by making a buyer or audience feel informed and bringing them along with us in the process and serving them in a role of a teacher not a lecturer. It's an important episode so give it a listen! Enjoy the lesson shared by Colin Jeffries from the philanthropist and industrialist, Andrew Carnegie

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Measure This Instead of Email Open Rate...

Sun, 06 Feb 2022 15:00:00 -0000

On episode #123 of the Rethink Marketing Podcast, Eric and Colin dive into why open rates are not good proxy for success. When someone unsubscribes from your email blast, they have to open the email! Why would we include active disengagements as part of a success metric? Instead, what can we look at that measures outcomes versus actions? If email is part of your revenue strategy, this is an episode you won't want to mark as spam!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments.

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If it's Not an Adventure, Maybe We're Doing it Wrong | Capt. Travis Rosbach

Tue, 01 Feb 2022 04:00:00 -0000

On episode #122 of the Rethink Marketing Podcast, Eric and Colin are joined by explorer, entrepreneur, speaker and founder of Hydro Flask, Capt. Travis Rosbach. This episode is full of reflection and continually points to the power of stepping out of your comfort zone to seek adventure in life and business. The story of Hydro Flask is the story of invention at its core. See a need fill a need, literally! Through the Captain's stories and experiences there are some great marketing and sales learnings. How to interpret customer needs, how do we look at segmentation for an "appealing to all" product? Can you market to everyone? What does it mean to have a better mousetrap? Recognize when timing and opportunity meet. In addition, we identify some powerful statements, like, you can't market to everyone, act boldly and trust the outcome, hesitation causes pain so be decisive. Check out this episode, enjoy the adventure and live a little!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

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Here’s Why Your Emails Aren’t Working

Wed, 26 Jan 2022 12:00:00 -0000

On episode #121 of the Rethink Marketing Podcast, Eric and Colin uncover recent trends in marketing and sales emailing. If you haven’t adjusted your approach to email the past six months, you are missing out. Is your email strategy helping or hurting your personal brand? How can you use email to get in a consideration set instead of trying to build rapport? Why are we still trying to build trust or explain our value proposition during the first email?

Are we focusing too much on the metric of action versus outcome? It's time we rethink the use of email and put it in its correct position. Next time you open your inbox and hit “delete,” think of us!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments.

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Be Honest, Is There Spinach in my Teeth?

Tue, 18 Jan 2022 11:00:00 -0000

On episode #120 of the Rethink Marketing Podcast, Eric and Colin lay the groundwork for an upcoming conversation with the world's leading authority on trust-based selling, Ari Galper. As a salesperson, it's not prudent to be 100% honest all of the time but it's also a bad idea to lie and mislead. So how do we think about the spectrum of honesty? How can we sell in a vulnerable way without being overly transparent?

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments.

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“Best Of” Sales and Marketing Advice | Allan Dib

Tue, 11 Jan 2022 08:00:00 -0000

On episode #119 of the Rethink Marketing Podcast, Eric and Colin are joined from Melbourne, Australia by author of The One Page Marketing Plan, Allan Dib! Allan has grown multiple businesses using lots of marketing and sales advice and trial and error. Now, he unpacks some of his “best of” wisdom for the Rethink Marketing audience! Allan shares insights on myriad marketing and sales topics, but if you want a deep dive into building a marketing plan we’ll suggest turning to his book.

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments.

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Why Bad Products Beat Great Products

Mon, 03 Jan 2022 20:00:00 -0000

On episode #118 of the Rethink Marketing Podcast, Eric and Colin lay the groundwork for an upcoming conversation with author of the One Page Marketing Plan, Allan Dib. We know the symptoms of bad products, but all too often, they win in the marketplace. Is marketing to blame? If having the best product is merely a great retention or reputation management strategy, how can marketing leaders reach new audiences?

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments.

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Reflections and Projections After Another Year of Rethinking

Thu, 23 Dec 2021 09:00:00 -0000

On episode #117 of the Rethink Marketing Podcast, Eric and Colin reflect on another year of insightful guest interviews, unconventional topics, and turning conventional marketing wisdom on its head. Colin pulls out some through-lines many of the guests spoke about, and Eric reflects on some of this year's non-guest episodes. Marketing and sales, growth and scale require the ability to look around the corner, so Colin and Eric both make some bold projections about what to expect in the next 12 months. We'll check back in a year to see how right they were!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments.

Thank you to Arrasmith Promotions for making today’s episode possible!

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Rethinking Relationship Selling

Tue, 14 Dec 2021 08:00:00 -0000

On episode #116 of the Rethink Marketing Podcast, Eric and Colin rethink what relationship selling actually is and how it can be improved. How do friendships turn into business, and how can salespeople create authentic relationships without "selling"? Let's become known, liked, and trusted without sacrificing authenticity. It may be easier said than done, but Colin and Eric tackle it anyway!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments.

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Unexpected Marketing that Fits Your Brand | Lynn Blashford

Sun, 21 Nov 2021 15:00:00 -0000

On episode #115 of the Rethink Marketing Podcast, Eric and Colin are honed by Lynn Blashford, Chief Marketing Officer of White Castle. Lynn unpacks how to find and leverage unexpected marketing to build and bolster strong brands. She shares how product innovations, partnerships, nostalgia, and more have led to a thriving enterprise that spans QSR and CPG. So get in line for a crave crate of marketing and advertising wisdom!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments.

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Firing the Silver Bullet of Sales

Sun, 21 Nov 2021 15:00:00 -0000

On episode #114 of the Rethink Marketing Podcast, Eric and Colin discuss the “silver bullets” of sales training and selling systems. When should sales leaders implement, improve, or rewrite their sales system? When is it time for some good old fashioned sales training? Let’s distinguish between symptoms and underlying conditions to make sure we are firing the silver bullet at the right werewolf.

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments.

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Behavior, Mnemonics, and Leadership | Richard Flint

Thu, 11 Nov 2021 14:00:00 -0000

On episode #113 of the Rethink Marketing Podcast, Eric and Colin are joined by speaker, author, entrepreneur, and media personality Richard Flint. Richard talks through the six fears every human faces, how marketers and business leaders can find success through the "three A's," why and how to cut clutter and create clarity, and more! Richard's mastery of the English lexicon and direct communication style mean that everyone will learn something and grow from this conversation. Plus, Richard unpacks why "to do" lists are harmful but "to achieve" lists will help! This may be a conversation you'll want to hear two or three times...

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments.

Thank you to Arrasmith Promotions for making today’s episode possible!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments.

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The Muddled Sales Funnel Rebuttal

Thu, 04 Nov 2021 01:00:00 -0000

On episode #112 of the Rethink Marketing Podcast, Eric and Colin tackle a new perspective on the sales funnel, flipping the concept and instead of looking at “sales funnels,” they argue that “buying funnels” are more important for advertisers and marketers to leverage. So why do buying funnels matter so much? How do business leaders leverage this understanding to win in the marketplace? Tune in to find out a few tips and tricks!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments.

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Begin With the End in Mind | Genecia Alloura

Tue, 26 Oct 2021 06:00:00 -0000

On episode #111 of the Rethink Marketing Podcast, Eric and Colin visit Singapore virtually, to have a conversation with Genecia Alloura the founder of Soul Rich Woman, the number #1 female entrepreneur network in Southeast Asia. She has a wonderful story to tell and we are so glad to share it! Her journey is about passion and work ethic, about building and maintaining a brand, and calling upon life experiences to motivate and guide her. Her calling is to empower female business leaders and entrepreneurs to achieve success in all areas of lie: happiness, alignment of mind, body and soul. There are so many great takeaways in this episode including some expressions you will want to start using! "Turn your mess into your message", "To gain awareness you must be willing", "Love your customer more than your product." Check out the episode and and get the context around the importance of these statements!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments.

Thank you to Arrasmith Promotions for making today’s episode possible!

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What Marketers Should Know (and Do) About Diversity | Chuck Mingo

Thu, 21 Oct 2021 12:00:00 -0000

On episode #110 of the Rethink Marketing Podcast, Eric and Colin sit down with Chuck Mingo, one of the nation's leading voices on racial reconciliation. From virtue signaling to turning a blind eye, marketers and sales leaders take dramatically different approaches to trying to reach diverse consumer groups. As demographic trends in the United States change, it's crucial for advertisers, branding leaders, sales managers, and entrepreneurs to understand diversity and inclusion. With his background in sales management and leading organizations, Chuck unpacks what marketers need to know about the difficult topic of race.

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments.

Thank you to Arrasmith Promotions for making today’s episode possible!

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Branding Like a Blue Hedgehog!

Tue, 12 Oct 2021 07:00:00 -0000

On episode #109 of the Rethink Marketing Podcast, Eric and Colin are joined by two experts in sonic branding (Mia Carruthers and Adam Pleiman of Gwynne Sound) to talk about ways that audio can be used to enhance, reinforce, and protect brands. “Sonic branding” is the strategic use of audio elements to build and reinforce brand elements. It goes way beyond jingles and license-free music beds! So what do brand leaders, business owners, and brand marketers need to know about leveraging audio assets? You’ll hear the highs and lows of sonic branding right here!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments.

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Stop Fitting In. You Need a Strategy for This. | Jay Baer

Tue, 05 Oct 2021 07:00:00 -0000

On episode #108 of the Rethink Marketing Podcast, Eric and Colin interview Jay Baer, an entrepreneur and guide to more than 700 brands. The best way to grow your business is for your customers to grow it for you, but most brands don't have a strategy for word of mouth. Jay provides insight on ways to change your customers' experiences to trigger them to talk about you. Smaller businesses generally have a better feel for their customers, so they can probably create talk triggers for their happy customers easier than bigger brands. So how do business leaders and marketing decision-makers strategically drive more word-of-mouth? Jay would love to tell you!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments.

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Code Blue Marketing - Quick Steps to Take When You Need Revenue Like a Pulse!

Thu, 30 Sep 2021 08:00:00 -0000

On episode #107 of the Rethink Marketing Podcast, Eric and Colin talk through some quick-hitting ideas marketers and business leaders can use when they need to generate revenue like they need a pulse. When someone starts calling "code blue," on your business, you don't have time to strategize for the next 5 years. Instead, you have to get the heart beating again and the lungs working with leads, revenue, upselling, or some other form of reviving the organization. How do marketers and business leaders go about generating short-term, immediate revenue without sacrificing long-term brand value?

Eric and Colin take questions live from members of COhatch in Mason, OH. Thanks to Steve King and People at Your Service for coordinating the event!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments.

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Horton Hears an Audience Shift

Tue, 28 Sep 2021 08:00:00 -0000

On episode #106 of the Rethink Marketing Podcast, Eric and Colin talk about subtle shifts and deafening avalanches in customer preferences. What do marketers need to know to ensure their messages still resonate with the right audiences? How do advertisers and brand strategists take a proactive approach to understanding and meeting their target segment’s evolving desires? It’s often a quiet trickle rather than a raging tsunami, but we hope this episode helps prepare you either way!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments.

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How Sales Leaders Can Achieve Integrated Success | Cory Carlson

Tue, 21 Sep 2021 06:00:00 -0000

On episode #105 of the Rethink Marketing Podcast, Eric and Colin are joined by sales leader, author, and entrepreneur, Cory Carlson. Cory unpacks his experience coaching clients through finding an integrated life. Too often, sales and marketing leaders are "on" 24/7, which leads to sacrificing creativity, relationships, wellness, and even job performance. Cory explores ways to balance work and personal identities, living with intentionality, and facilitating creativity, among many other bits of hard-learned wisdom. Don't wait until you burnout to adjust; Cory's understanding and relatable stories illustrate how an ounce of prevention is still better than a pound of cure.

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.
Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments.

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Big Dreams and Legendary Service | Cameron Mitchell

Tue, 14 Sep 2021 10:00:00 -0000

On episode #104 of the Rethink Marketing Podcast, Eric and Colin are joined by entrepreneur, restaurateur, and author Cameron Mitchell, founder of Cameron Mitchell Restaurants. Cameron unpacks his learnings from leading 4,500 associates, his $90+ million exit to Ruth's Chris, and more. His tips for hiring and empowering the right people, what he has seen work with compensation increases, bonuses, promoting from within, and (of course!) setting and managing customer expectations will help you take your organization to the next level! Over the last three decades, Cameron has built diverse brands for more than 18 restaurant concepts, delighted customers, and turned a healthy profit compared to publicly traded competitors. He knows his numbers, and he's happy to share the secrets to his success with our listeners! Bon appétit on this four course meal of an episode!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.
Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments.

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Think "Constituents" Instead of "Customers" | Mark Mallory

Thu, 09 Sep 2021 06:00:00 -0000

On episode #103 of the Rethink Marketing Podcast, Eric and Colin sit down with former Cincinnati Mayor, former Ohio State Senator, and business consultant Mark Mallory. Regardless of your political leanings, Mark Mallory will help some great insights to his learnings over decades of public service and private consulting. The value of "knowing your constituents" and understanding what matters to them and how to deliver on it is crucial for elected officials and brands. Marketing and politics have many similarities, which the former mayor articulates with his storytelling style and subtle wisdom.

The Rethink Marketing Podcast is available on all major podcast platforms. Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

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Reciprocal Learnings From B2C & B2B Marketing

Thu, 02 Sep 2021 07:00:00 -0000

On episode #102 of the Rethink Marketing Podcast, Eric and Colin tackle a big question for marketers: what can B2B marketers learn from B2C marketers, and vice versa? A common misconception among advertisers and brand builders is that the other discipline isn't worth observing and learning from. Our trusty co-hosts dive in to see whether or not that's true! Is closer marketing and sales alignment realistic for B2C brands? Should B2B brands try more emotional appeals? Eric and Colin provide their hard earned answers and maybe a little wishful thinking. B2B and B2C marketers can relate and empathize!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.
Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments.

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It's About Influence, Not Influencer Marketing | Jason Falls

Tue, 31 Aug 2021 07:00:00 -0000

On episode #101 of the Rethink Marketing Podcast, Eric and Colin are joined by Jason Falls of Cornett. Jason Falls is the author of Winfluence and several other books on marketing, and he is one of the leading voices guiding brands to properly leverage influencer marketing. During this conversation, Jason provides insight to marketers and brand leaders on how to separate the "who" of influence(r) marketing from the "why." Influence starts with identifying objectives first before moving on to implementation. If you're considering influencer marketing as a tactic to reach your marketing, branding, or sales objectives, this episode is a must listen!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.
Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments.

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What it Takes to Be an Executive Level Marketer | Jerry Bernhart

Tue, 24 Aug 2021 07:00:00 -0000

On episode #100 of the Rethink Marketing Podcast, Eric and Colin are joined by executive marketing recruiter Jerry Bernhart. Viewed as a leading and trusted authority in the recruitment of digital, e-commerce, and data-driven marketing professionals, Jerry has authored scores of articles and white papers on best practices in digital and direct marketing hiring and recruitment. He has placed over 100,000 marketers over nearly 30 years, and he opens up on today's episode about what it takes to climb to the top of the marketing hierarchy. As a "Professional Shoulder Tapper," Jerry unpacks the inside scoop on what matters and what doesn't for getting to the coveted Chief Marketing Officer position--and other steps along the way! Have a listen, and we wish you much career success!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.
Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments.

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I Got 99 Problems, But a Podcast Ain't One

Thu, 19 Aug 2021 08:00:00 -0000

On episode #99 of the Rethink Marketing Podcast, Eric and Colin are joined by their sound engineer, Mia, who reads questions from our audience! They talk software, marketing trends, COVID learnings, and even share some personal stories! No prep, no previews, and no censoring questions: it's just Colin and Eric talking off-the-cuff about topics our audience proposed. It's an episode you won't want to miss--especially if you submitted a question!

Thank you to our amazing listeners for making the Rethink Marketing Podcast possible, and for engaging with our content! We are thrilled to break the fourth wall and answer your questions!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.
Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments.

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Building Successful Communication Frameworks | Marcus Sheridan

Tue, 17 Aug 2021 05:00:00 -0000

On episode #98 of the Rethink Marketing Podcast, Eric and Colin are joined by Marcus "The Sales Lion" Sheridan. Marcus Sheridan is a content marketer, professional speaker, storyteller, entrepreneur, and multiple-time author, including They Ask You Answer. On this episode, he unpacks how to understand successful communication frameworks, noticing trends, storytelling through content marketing, and many more topics!

This episode will resonate with speakers, content marketers, salespeople, business owners, and anyone who wants to improve their communication. From fishing analogies to addressing stallions, the Sales Lion brings passion and experience to guide business decision makers on the route to becoming a trusted and respected advisor to customers.

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.
Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments.

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WHOOMP "Here it is" A Marketing Conversation with DC Glenn | The Brain Supreme

Tue, 10 Aug 2021 11:00:00 -0000

On episode #97 of the Rethink Marketing Podcast, Eric and Colin unpack stories and life lessons with The Brain Supreme, DC Glenn. His story has always been about learning to learn. His energy and focus rests solely in the belief of never missing an opportunity, making yourself invaluable and always breathing life into your brand, it never stops. This is an amazing, lively conversation that will leave you thinking there is always more to learn to master my craft. Everything counts in marketing, and being prepared for everything is everything! This episode is filled with real life examples of creative marketing, not only to be relevant but to maintain relevance all the time. Have a listen your going to enjoy this one!
"I am just telling people the things I wish somebody had told me when I was a young man, whether they listen or not". DC Glenn.
To keep up with DC Glenn and Tag Team please visit https://www.tagteambackagain.com/

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.
Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments.

Thank you to Arrasmith Promotions for making today’s episode possible!

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Is it Time to Stop Moving Forward?

Tue, 03 Aug 2021 07:00:00 -0000

On episode #96 of the Rethink Marketing Podcast, Eric and Colin stop. Instead of pushing the envelope with a new tactic or strategy, they discuss the allure of progress for progress's sake, and reflect on the need to pause and establish a baseline. We've all heard that intentional rest helps spur creativity, innovation, and solutions, but where are we supposed to carve out that extra time? In marketing and sales, there is constant pressure to move forward but often to do that effectively, we need to step out of the fray temporarily to avoid inadvertently wasting time, energy, or funds. Sometimes, stopping forward progress temporarily is the best way to get ahead! We promise we won't do any guided meditation in today's episode.

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.
Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments.

Thank you to Arrasmith Promotions for making today’s episode possible!

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Break Through the Noise | Nick Westergaard

Thu, 29 Jul 2021 07:00:00 -0000

On episode #95 of the Rethink Marketing Podcast, Nick Westergaard joins Colin and Eric to talk about true brand experience, building a level of community and understanding the power of the term "Simplify to Amplify". The lines between branding and experience keep blurring and blurring. It has become increasingly difficult to understand what is true branding and what is experience marketing. If we want to rise above commoditized competition and become the very best version of our story we have to create memorable experiences and lasting engagements. Breaking through the noise is difficult but not impossible! You need to be scrappy, and understand addition by subtraction. This is a very insightful and fun conversation with one of the best in the business so have a listen and you will even hear a wonderful Alan Alda story!

If you want to connect with Nick or just keep up to date on all the cool things he is doing go to nickwestergaard.com

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.
Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and all episodes.

We would love to hear from you. Your questions, comments and feedback is not only welcome but appreciated!

Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments!

Thank you to Arrasmith Promotions for sponsoring today’s episode!

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Taking Game Film Off the Sidelines

Tue, 27 Jul 2021 07:00:00 -0000

On episode #94 of the Rethink Marketing Podcast, Eric and Colin reflect on the importance of learning from past performance. In sales, getting game film can be pretty simple---as long as the prospect or client knows they are being recorded. In marketing, it gets a little bit trickier--do we really want to track keystrokes all day or watch videos of ourselves doing conversion rate optimization? How can marketers observe our actions, take note of what we want to improve, and test those changes to continually get better? Grab a notepad and some popcorn as we turn to the big screen to see how we're doing against the competition.

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.
Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments.

Thank you to Arrasmith Promotions for making today’s episode possible!

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Why Your Business Should Do the Hustle

Tue, 20 Jul 2021 09:00:00 -0000

On episode #93 of the Rethink Marketing Podcast, Eric and Colin open up the term "Side Hustle" for businesses. An increasing number of company leaders are turning to services outside of their core offerings. What questions should we be asking to identify side hustle opportunities for our businesses? Side hustles have evolved over the years to empower businesses to grow revenue, lower costs, or simply own the supply chain. More and more businesses are spinning up side hustles or making acquisitions outside of their core competencies and creating substantial advantages. So how do you and your business notice opportunities to "do the hustle?" Eric and Colin have a few ideas to help you get started. It's about awareness, taking action and recognizing opportunity in the presence of your pain points. Take a listen and join us as we "Do the Hustle"!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.
Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and all episodes.

We would love to hear from you. Your questions, comments and feedback is not only welcome but appreciated!

Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments!

Thank you to Arrasmith Promotions for sponsoring today’s episode!

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Being Great! | Kurt Uhlir

Thu, 15 Jul 2021 17:00:00 -0000

On episode #92 of the Rethink Marketing Podcast, Eric and Colin have a fascinating conversation with Kurt Uhlir. Kurt is no stranger to understanding big moments and what is required to not only achieve greatness but maintain it! We open up discussions on terms like heritage, grinding, character. We look at the connection between being great in intentionality and servant leadership. Through Kurt's journey he has learned things like "A great leader must be open to criticism and uncomfortable innovation. If understanding one mans journey to greatness is of interest to you then please have a listen.
“Be not afraid of greatness. Some are born great, some achieve greatness, and others have greatness thrust upon them.” -William Shakespeare

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.
Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and all episodes.

We would love to hear from you. Your questions, comments and feedback is not only welcome but appreciated! Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments!

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Are Marketing Degrees Worthless?

Tue, 13 Jul 2021 10:00:00 -0000

On episode #91 of the Rethink Marketing Podcast, Eric and Colin dig into the often politicized topic of whether marketing degrees are invaluable or worthless. Is a marketing degree as fundamental to success as a medical degree or as useless as a degree in bovine tattoo art? Are employers putting too much stock in classroom performance? Have internships, case studies, simulations, business tours, job shadowing and other experiences replaced traditional lectures? Is four years of experience better than a degree alone? It all comes down to this: to be a great marketing leader, do you need a four year degree or don’t you? Class may not be in session, but we definitely hope you learn something!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.
Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and all episodes.

We would love to hear from you. Your questions, comments and feedback is not only welcome but appreciated!

Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments!

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Let's Stop Saying "Unique Selling Proposition" and Start Using This Term Instead

Tue, 06 Jul 2021 07:00:00 -0000

On episode #90 of the Rethink Marketing Podcast, Eric and Colin kick off Season Two with a conversation around a traditional sales and marketing acronym U.S.P. (Unique Selling Proposition). As marketers, we know the importance of understanding that words have meaning and the words we choose frame how we think, feel, and act! We need to get away from saying "Unique Selling Proposition" and instead start saying "Unique Serving Proposition." While it may seem subtle, this shift can be a powerful move in reframing and differentiating your business from the competition. It places your customers' needs at the center of your value proposition, instead of the competition. Customers today have many options and the marketplace is more crowded than ever before. What is one thing you do better than anyone else to serve your customers?

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.
Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and all episodes.

We would love to hear from you. Your questions, comments and feedback is not only welcome but appreciated! Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments!

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Goodbye Season One, Hello Season Two!

Tue, 29 Jun 2021 06:00:00 -0000

Take5: The Rethink Marketing Podcast officially wraps up season one! Today we simply take a minute or so to say thank you! Thank you to our audience, our guests and the Rethink Marketing Podcast team. Season two launches on July 6th with a brand new episode, more amazingly awesome alliterations and some amazing guests! We will Talk with you then!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.
Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and all episodes.

We would love to hear from you. Your questions, comments and feedback is not only welcome but appreciated! Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments!

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Scale or Grow? One Size Does NOT Fit All!

Tue, 22 Jun 2021 19:00:00 -0000

On episode #79 of the Rethink Marketing Podcast, Eric and Colin talk revenue growth. When it comes to your sales, marketing and overall business should you look to grow or scale? First we need to understand that there is a difference and just what that difference is. Second, we need to consider a few distinguishing factors. Is your business in a systematic position to scale? Are you trying to drive top line revenue? Is your business structure better suited for one over the other? What we know for certain is it's not a simple exercise in just deciding to grow revenue. You need to understand and rethink the universe of scale and growth, and then you can make the right decision. We think checking out this episode might be a step in the right direction! Have a listen and see why when it comes to scaling or growing one size does NOT fit all!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.
Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and all episodes.

We would love to hear from you. Your questions, comments and feedback is not only welcome but appreciated! Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments!

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The Paramount Realization That Marketing is Spiritual | Rabbi Daniel Lapin

Thu, 17 Jun 2021 07:00:00 -0000

On episode #78 of the Rethink Marketing Podcast, America's Rabbi, Daniel Lapin, author of Thou Shall Prosper and Business Secrets from the Bible joins the show to discuss how business leaders and marketing decision makers can apply ancient Jewish wisdom to find success in today's ever-evolving marketplace. How does grasping that branding and experience marketing are spiritual functions (meaning simply that they can't be measured in a laboratory) impact the way we go about them? Rabbi Lapin dives into the need to understand the spiritual nature of marketing, money, and business, and how today's businesspeople can leverage this knowledge to win in a crowded global economy. Have a listen. The conversation is a wonderful combination of intelligent insights and thought provoking stories to make you think!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.
Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and all episodes.

We would love to hear from you. Your questions, comments and feedback is not only welcome but appreciated! Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments!

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Stop Keeping it Classy

Tue, 15 Jun 2021 06:00:00 -0000

On episode #77 of the Rethink Marketing Podcast, Eric and Colin get a little academic and talk about rethinking marketing class for more holistic solutions to today's business problems. Sometimes we get stuck in our classes, that we think a sales problem must be solved with a sales answer, when the issues may actually be better solved with operations or human resources changes. Instead of solving problems only with one lens, how do business leaders instead frame solutions in terms of companywide options, instead of simply thinking, "I'm a marketing leader, so I must solve this problem with marketing solutions"? Have a listen, and stop keeping it classy!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.
Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and all episodes.

We would love to hear from you. Your questions, comments and feedback is not only welcome but appreciated! Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments!

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Stop Swinging for the Fences!

Tue, 08 Jun 2021 06:00:00 -0000

On episode #76 of the Rethink Marketing Podcast, Colin and Eric take us out to the ball game, but not for peanuts or Cracker Jack! The discussion is around sustainable growth efforts versus big (but often short-term) marketing wins. It's a high level conversation to unpack when you should swing for the fences and how to approach it intelligently. We hope you enjoy the analogies, sports stories, and fun visuals! Home runs, hail Mary's and quick strike marketing tactics can get the accolades and feel great, but is catching lightning in a bottle the most intentional long-term formula to build your businesses? How do you capitalize on consistent successes with your marketing strategy to accumulate to big wins? I'm sure you have heard, "let the big dogs eat," "go big or go home," and "swing for the fences," but in this episode we hope to remind you of what happened to Mighty Casey and The Mudville Nine on that fateful day.

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.
Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and all episodes.

We would love to hear from you. Your questions, comments and feedback is not only welcome but appreciated! Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments!

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Here's What Your Negotiation Strategy is Missing | Ed Brodow

Thu, 03 Jun 2021 05:00:00 -0000

On episode #75 of the Rethink Marketing Podcast, Colin Jeffries closes out Season 1 with an information-packed conversation with world renowned negotiation expert,--"The King of Negotiating"--keynote speaker, corporate coach, and author, Ed Brodow. Ed brings to light proven preparation practices, in-the-room techniques, and follow-up methods to help ensure you are at the top of your negotiating game every single time! He points out personal mistakes to avoid, and ways to capitalize on successes. Negotiating is easy in theory, but can be immensely difficult in practice. Fortunately, Ed shares his decades of high-stakes experience and thought-leadership to an often unpracticed topic. Negotiating is a key part of sales and marketing, so why is it so frequently overlooked? What is the standard negotiating strategy missing? How can we be sure that we're using the right tactics when the pressure is really on and business success hangs in the balance?

Just remember, "You always have to distinguish between what you are being told and what is true."

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.
Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and all episodes.
We would love to hear from you. Your questions, comments and feedback is not only welcome but appreciated!

Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments!

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Cultures Aren't Just For Yogurt

Tue, 01 Jun 2021 06:00:00 -0000

On episode #74 of the Rethink Marketing Podcast, we chime in on the conversation around cultures. It's a serious topic with ramifications for your team and your business, but how do you build (or nurture) the right culture? Intentionality is key, but is culture best created top down or from the bottom up? We'll unpack foundational terms like "North Star Metric" and "Culture Clutter."

We understand that theories and opinions about culture are everywhere, so our objective is to unpack two myths and dig a little deeper into some known truths that are often overlooked. Think about the corporate culture of your business, the culture of your marketing team, of your sales team, of your product team, and so on. How do you make culture a competitive advantage? In our opinion, culture is at the top of the list of things we should stop and rethink. Have a listen and understand why as the title suggests... Cultures aren't just for yogurt!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.
Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and all episodes.

We would love to hear from you. Your questions, comments and feedback is not only welcome but appreciated! Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments!

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I'll Have a Number Three, Hold the Pickles!

Tue, 25 May 2021 07:00:00 -0000

On episode #73 of the Rethink Marketing Podcast, Colin and Eric pull up to the speaker and communicate with their "Drive Thru" Voices! Why is it we are not afraid to ask for exactly what we want when ordering fast food but often struggle to communicate clearly what we want in our professional endeavors? Often in our lives we are presented with "Known Truths" and the importance of clearly communicating to ensure that expectations are met, is one of them. How confident are we that our team, our co-workers our clients and our business partners know exactly what we want and expect? How confident are we of the reciprocal? The ability to evaluate and measure expectations, accountabilities and objectives depends entirely on our ability to communicate exactly what we want and how we want it. Have a listen and enjoy a number three minus pickles and extra onions!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.
Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and all episodes.

We would love to hear from you. Your questions, comments and feedback is not only welcome but appreciated! Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments!

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Marketing Like a Human to Other Humans | Bryan Kramer

Thu, 20 May 2021 07:00:00 -0000

On episode #72 of the Rethink Marketing Podcast, Colin and Eric are joined by Bryan Kramer, the father of the human to human business movement, to have a conversation around human-to-human (H2H) marketing. Bryan discusses demographic targeting vs. psychographic targeting; why B2B and B2C are really just H2H; and a host of other insights that will help take your marketing efforts to the next level!

How can being human actually be your competitive advantage? How do we leverage technology in a "humanized" world and leverage humanity in a "technologized" world? To compete today, and long into the future, we must understand the power of relationships and human engagement. Simply put, we must take a serious look at what the H2H movement could mean for our businesses, marketing, careers, and even personal lives. After all, it's not about being perfect-- it's about being present. Have a listen and enjoy being human!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.
Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and all episodes.

We would love to hear from you. Your questions, comments and feedback is not only welcome but appreciated! Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments!

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The Second Mouse Gets the Cheese

Tue, 18 May 2021 08:00:00 -0000

On episode #71 of the Rethink Marketing Podcast, Colin and Eric take a look back at the "Tried and True" of marketing and the core fundamentals of business success. Are these philosophies and approaches still foundational to marketing success? Does the first mover always have an advantage, or can rushing into a tactic actually be a disadvantage?

We take a look back to gain insight and understanding on some considerations when looking at the next big thing or the new shiny object in marketing. Let's be honest, every month there is some new tactic we are being told is going to change the way we market. Is that true? Will it really replace the way we market? Just because we can do something does not mean we should. Have a listen, enjoy and see why the second mouse gets the cheese!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.
Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and all episodes.

We would love to hear from you. Your questions, comments and feedback is not only welcome but appreciated! Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments!

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Stop Writing Like a 3rd Grader!

Tue, 11 May 2021 08:00:00 -0000

On episode #70 of the Rethink Marketing Podcast, Colin and Eric rethink another piece of conventional marketing wisdom. We've been told to write at a third grade level to reach your audience at their lowest common denominator. Which begs the question, is your audience really that unintelligent that you need to spoon-feed them? We would like to think there is some facetiousness in that recommendation. Is your desired audience 3rd graders or are you targeting sophisticated, well educated buyers? Have you tried writing to your audience in a way that is congruent with your brand and your target audience? The level of complexity, overall tone and word choices matter for how your audience perceives you and how they think you view them. We hope you enjoy this quick, to the point episode that does not get lost in loquacious verbosity! If you learn one thing from this episode remember, never end a sentence with a preposition!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.
Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and all episodes.
We would love to hear from you. Your questions, comments and feedback is not only welcome but appreciated!

Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments!

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Passion & Purpose | Laura Arnold

Thu, 06 May 2021 13:00:00 -0000

On episode #69 of the Rethink Marketing Podcast, Eric goes it alone as Colin was cracking some cutting edge marketing code! More details later... In Eric's one on one conversation with Cincinnati influencer extraordinaire Laura Arnold (although as Laura points out the term influencer is shifting to "Content Creator"), they unpack the power of Passion & Purpose. They have strong influence in our work, lives and our approach to everyday. When it comes to understanding this, you would be hard pressed to find a better example and authority than Laura Arnold. How do we put it to use? How do we harness it and move the needle in our business and for our clients? You may not be able to turn it on and off, but you can certainly dial it up and down. Everyone is passionate about something, so let's learn how to uncover and nurture that passion! You'll come away from this conversation with a better understanding of exactly why your passion and purpose can empower your business and your clients to bring big ideas to life!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.
Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and all episodes.

We would love to hear from you. Your questions, comments and feedback is not only welcome but appreciated! Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send a highly sought after Rethink Marketing Podcast t-shirt to you! Just include your desired shirt size and mailing address with your comments!

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I Said Frankincense, Not Frankenstein! How do we Get Experiential Marketing Right?

Tue, 04 May 2021 07:00:00 -0000

On episode #68 of the Rethink Marketing Podcast, Colin and Eric take a look at experiential marketing. What is it exactly ? At its core, experiential marketing is all about creating a meaningful connection between a brand and its customers. When looking at experiential marketing as a tactic there are three core elements that have to be addressed, active participation, promotion of brand value and a lasting ongoing experience. It's also important to understand the difference between experiential marketing and event marketing, they have subtle differences in execution but distinct differences in desired outcome. Have a listen and enjoy some real life examples of very successful experiential campaigns and let us know where this episode falls on the experience meter? Was it "Forgettable or Memorable"?

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.
Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and all episodes.

We would love to hear from you. Your questions, comments and feedback is not only welcome but appreciated! Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments!

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Value First, Audience Next, Then you Unlock Opportunity | Henry Kaminski Jr. "The Brand Doctor"

Thu, 29 Apr 2021 06:00:00 -0000

On episode #67of the Rethink Marketing Podcast, Colin and Eric chat with The Brand Doctor, Henry Kaminski, Jr. Henry built an incredibly successful design and consulting business from understanding that value to the client is paramount. There are two types of marketing campaigns, growth and revenue. If you are serious and intentional in your desire to build your business and awareness of your brand then as the title of this episode suggests, first you must focus on growth of your audience and then you can focus on turning the audience into revenue. Sit back and enjoy some insight from one of the smoothest, sharpest marketers out there. The doctor is in the house to help us understand the question, you've built your audience, now what?

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.
Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and all episodes.

We would love to hear from you. Your questions, comments and feedback is not only welcome but appreciated! Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments!

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A Deeper Dive Into "Hacking Growth".

Tue, 27 Apr 2021 06:00:00 -0000

On episode #66 of the Rethink Marketing Podcast, Colin and Eric go back to take a deeper dive into the conversation they had in episode #65 with the father of growth hacking Sean Ellis. Growth hacking is not just a buzz phrase it is simply the way we absolutely need to market today. We open up the ideas of learning fast, the role of variables and intentions and hacking optimization. In todays marketing universe we are functioning in the attention economy and growth is not a "hack" it is achieved by testing, experimenting and practicing a scientific method. A sustainable growth model is at the core of the conversation, have a listen!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.
Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and all episodes.

We would love to hear from you. Your questions, comments and feedback is not only welcome but appreciated! Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments!

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Growth Hacking, Experiment Driven Marketing | Sean Ellis

Thu, 22 Apr 2021 06:00:00 -0000

On episode #65 of the Rethink Marketing Podcast, Colin and Eric share a conversation with the father of growth hacking and experienced marketing leader, Sean Ellis. Sean explains why marketers need to use the scientific method to optimize results and create efficiencies. To win in the attention economy and to scale rapidly (also called "hacking growth") marketing decision-makers have to seek better options. Sean unpacks his major learnings and marketing innovations from his time at GrowthHackers, Dropbox, Eventbrite, Qualaroo, and LogMeIn. It's time to rethink rapid growth... do you think you can hack it?

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.
Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and all episodes.

We would love to hear from you. Your questions, comments and feedback is not only welcome but appreciated! Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments!

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The Belle of the Ball Says, "You've Got Mail!"

Tue, 20 Apr 2021 06:00:00 -0000

On episode #64 of the Rethink Marketing Podcast, Colin and Eric give big props to email marketing. As a tactic in the marketing arsenal it is under used, under appreciated and misunderstood. In today's marketing culture the demand for personalized and human connections with audiences is paramount! Audiences are people after all. Email as a marketing tactic can and should be playing a part in that connection. Take a listen and think about utilizing a tactic that warrants a place in your overall strategy. Email is not the ugly duckling, it is the belle of the ball!
You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.
Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and all episodes.
We would love to hear from you. Your questions, comments and feedback is not only welcome but appreciated! Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments!

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Someone Famous Said This Was a Great Episode...

Tue, 13 Apr 2021 08:00:00 -0000

On episode #63 of the Rethink Marketing Podcast, Colin and Eric open up a conversation around influencers, created characters, spokespeople and endorsers. Can leveraging these personalities in a marketing plan translate to powerful marketing? Can it be your fast track to trust ? You know the names, you know faces and you know the voices but how do you align with the desired "Persona" for your business and should you? Well that depends on a variety of things. It's a fun episode, have a listen, you might just think it's GREEEEAAAT!
You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.
Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and all episodes.
We would love to hear from you. Your questions, comments and feedback is not only welcome but appreciated! Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments!

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Going Live Is Easier Than You Think | Christoph Trappe

Thu, 08 Apr 2021 06:00:00 -0000

On episode #62 of the Rethink Marketing Podcast, we jump in with world renowned content marketer Christoph Trappe! Christoph joined us on episode 29 to share the importance and need to celebrate your content. Since he last joined us, Christoph has been helping influencers, advertisers, organizations, and leaders go live with his "Going Live" podcast and accompanying book about how to use livestreaming to build your audience and reach more of the people that matter to your business.
So today we decided to do things a little different. We take The Rethink Marketing Podcast into the live world with Christoph Trappe to see what all the podcast live streaming hype is about! It was a great deal of fun and opened up some new possibilities. We all know podcasts are exploding and the consumption will become more and more strategic. If you or your business have a podcast, video series, or use webinars to drive engagement, this is the episode for you!

Do you have a business, marketing, advertising, or communications topic suggestion or a guest recommendation? Do you have feedback or know a good joke you can share? We would love to hear from you. Let us know what you're rethinking by emailing us at: take5@reed5group.com.
Learn more about the show at the Rethink Marketing Podcast website.

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What in the Heck is PR Anyway?

Tue, 06 Apr 2021 10:00:00 -0000

On episode #61 of the Rethink Marketing Podcast, Colin and Eric discuss public relations. What role does it play in the overall marketing plan? Is it a campaign or a strategy? Can you hold public relations results to strict expectations and should you? In this episode we discuss the notion of creating notoriety before you can influence and the power of relationship in the public relations space. Public relations strategies can be a key component to building your brand, reputation and telling your story very intimately but before you jump in and launch a public relations campaign make sure you know what the heck PR really is!

We would love to hear from you. Do you have a business, marketing, or communications topic suggestion or a guest recommendation? Do you have feedback we need to hear? Let us know what you're rethinking by emailing us at: take5@reed5group.com.
Learn more about the show at the Rethink Marketing Podcast website.

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Human Powered Marketing | Cher Jones

Thu, 01 Apr 2021 07:00:00 -0000

On episode #60 of the Rethink Marketing Podcast, Colin and Eric are joined by Cher Jones who is proof that it's hard to ignore awesome! Cher's experience as a personal branding coach and her expertise in social media training for the corporate world make her the the perfect person to talk a little 'Human Powered Marketing" with! Companies, leaders, employees, experts and industry influencers who want people to work with them, for them and refer them need to be perceived as credible and influential through professional digital presences. How do we do that? Let's just ask Cher! Have a listen and stop being your network's best kept secret!

Do you have comments or feedback that we need to hear? Do you have an advertising, branding, marketing, or sales topic recommendation or perhaps a guest you'd like us to interview? We'd love to hear from you!
Please email us at take5@reed5group.com.
You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.
Visit the Rethink Marketing Podcast website to learn more about the show.

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Marketing Ain't Just a Department.

Tue, 30 Mar 2021 06:00:00 -0000

On episode #59 of the Rethink Marketing Podcast, Colin and Eric open up about their experiences managing brand perceptions and marketing results outside of "just the department." Human resource decisions, internal business culture, operational challenges, and everything in between can impact the way customers perceive your brand. So why does that matter for today's advertising leaders and marketing decision makers? What competitive advantages will businesses gain when they embrace that marketing goes beyond the four walls and org structure of a department?

Do you have an advertising, branding, marketing, or sales topic recommendation or perhaps a guest you'd like us to interview? We'd love to hear from you!
Please email us at take5@reed5group.com.
You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.
Visit the Rethink Marketing Podcast website to learn more about the show.

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Pay for Performance Marketing - I'll Gladly Pay You Later!

Tue, 23 Mar 2021 05:00:00 -0000

On episode #58 of the Rethink Marketing Podcast, Colin and Eric discuss "PFP" or "Pay for Performance Marketing." Many media companies are going all in on only charging advertisers once they achieve defined results. On the surface it sounds great. If you could mitigate advertising risk you would certainly want to take a look.

On this episode we try to educate and entertain with four things to consider when weighing a performance based marketing model. 1) Is your business a good fit for a "PFP" program, considering both business vertical and product or service price point? 2) If it is, you will need to negotiate specifics of the program, it is usually not turn key. 3) You need to take advantage of all the added value a "PFP" program will bring to your entire marketing strategy. 4) Costs and tradeoffs. While most performance based marketing programs are built upon only paying when you achieve results there can also be both set up fees and/or base buys built into the program. For the right business a "PFP" program in todays market can be a tremendous results driven tactic but like all marketing tactics you need to really RETHINK them through and understand if they a fit.

Do you have an advertising, branding, marketing, or sales topic recommendation or perhaps a guest you'd like us to interview? We'd love to hear from you!
Please email us at take5@reed5group.com.
You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.
Visit the Rethink Marketing Podcast website to learn more about the show.

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The Marketing Rebellion - The most human company wins | Mark Schaefer

Thu, 18 Mar 2021 06:00:00 -0000

On episode #57 of the Rethink Marketing Podcast, Colin and Eric are joined by Mark Schaefer, a nine time best selling author. They talk about timeless marketing principles, using modern technology for good, and explore why now is more important than ever for brands to be more human. The audience you want to reach is tired of ads, sick of commercials, and feels invaded by personalized messaging devoid of relationship. So what are today's marketers and business leaders to do? Have a listen, we think you will get some ideas!

We would love to hear from you. Do you have topic recommendations to suggest or a guest recommendation? Do you have feedback we need to hear? Let us know what you're rethinking by emailing us at: take5@reed5group.com
Visit the Rethink Marketing Podcast Website

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Speak Less, Smile More...You can't listen if you are talking.

Tue, 16 Mar 2021 05:00:00 -0000

On episode #56 of the Rethink Marketing Podcast, Colin and Eric, ironically, talk about the importance of listening in marketing and sales. We have all been on the receiving end of being talked at, talked down to, or involuntarily in the front row of someone's one person show. None of these scenarios help us feel understood or meet our business needs.

If 80% of our sales presentation is us speaking, or 90% of our marketing campaign is talking at our customer base, that could be a big problem. In this episode we won't get into theories about active listening or responsive queues, but we hope to hammer home that you can't listen if you are talking.

We would love to hear from you. Do you have an advertising, branding, marketing, or sales topic recommendation or a guest you'd like us to interview? We'd love to hear from you! take5@reed5group.com.
Visit the Rethink Marketing Podcast website to learn more.

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Your Audience Thinks You're a Media House | Joe Pulizzi

Thu, 11 Mar 2021 21:00:00 -0000

On episode #55 of the Rethink Marketing Podcast, Colin flies solo to interview the founder of Content Marketing Institute, prolific business book author, and recipient of the Content Council's Lifetime Achievement Award, Joe Pulizzi (@JoePulizzi). The conversation is wide-ranging and covers content goals, getting started, building an audience, why focus is imperative, and (because why the heck not?) tangents about non-fungible tokens and personal development. Joe’s insights on content marketing, audience engagement, and advertising are sure to help marketing leaders rethink the ways they source, produce, and distribute marketing content. So, do you start with a great product and then build the audience or do you build the audience and then introduce great products?

We would love to hear from you. Do you have topic recommendations to suggest or a guest recommendation? Do you have feedback we need to hear? Let us know what you're rethinking by emailing us at: take5@reed5group.com.
Visit the Rethink Marketing Podcast Website

Connect with Joe: https://www.joepulizzi.com/

Learn more about The Orange Effect Foundation: https://theorangeeffect.org/

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"Green Eggs and Ham" May be the Greatest Sales Book Ever Written!

Tue, 09 Mar 2021 11:00:00 -0000

On episode #54 of the Rethink Marketing Podcast, Colin and Eric discuss all the wonderful sales lessons in the classic children's book, "Green Eggs and Ham". Would you listen to this podcast on a house? Would you listen to this podcast with a mouse? How about on a boat or with a goat? There are so many positive sales attributes to learn from "Sam-I-Am". Have a listen and decide for yourself. Is "Green Eggs and Hame" The greatest sales book ever written?

We would love to hear from you. Do you have topic recommendations to suggest or a guest recommendation? Do you have feedback we need to hear? Let us know what you're rethinking by emailing us at: take5@reed5group.com.
Visit the Rethink Marketing Podcast Website at: https://www.take5thepodcast.com

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Just Dipping My Toes... Considerations when adding a tactic.

Tue, 02 Mar 2021 11:00:00 -0000

On episode #53 of the Rethink Marketing Podcast, Colin and Eric discuss what to consider when adding a marketing tactic to your mix. Essentially, we think there are four questions worthy of consideration.

First, what are expectations and budget? Second, does the tactic reach your existing audience in a new way or open up a channel to a new segment? Third, does it make sense for your brand? And fourth, what are the potential unintended consequences?

Note: On episode #51 we discussed cutting a tactic and some potential issues you may encounter so if you enjoyed this episode, have a listen to the reciprocal situation and understand what we mean by just dipping your toes in!

We would love to hear from you. Do you have a business, marketing, or communications topic suggestion or a guest recommendation? Do you have feedback we need to hear? Let us know what you're rethinking by emailing us at: take5@reed5group.com.
Learn more about the show at the Rethink Marketing Podcast website.

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Giving Value and Building Trust | Bob Burg

Thu, 25 Feb 2021 12:00:00 -0000

On episode #52 of the Rethink Marketing Podcast, Eric and Colin are joined by the internationally acclaimed author, speaker and sales & leadership thought leader Bob Burg. If you are not familiar with Bob Burg's work and keen insights into sustainable success in sales and business, you absolutely should be! Sales is about discovery and controlling your activity. We can have the greatest of intentions but without purposeful actions nothing will happen. People should want to buy from you or your business because they believe they will be better off by doing so. Are you a Go-Getter, Go-Taker or Go-Giver? Have a listen - you will be better off by doing so!

We would love to hear from you. Do you have topic recommendations to suggest or a guest recommendation? Do you have feedback we need to hear? Let us know what you're rethinking by emailing us at: take5@reed5group.com.
Visit the Rethink Marketing Podcast Website

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To be or not to be... Considering when to cut a tactic.

Tue, 23 Feb 2021 11:00:00 -0000

On episode #51 of the Rethink Marketing Podcast, Eric and Colin consider the consequences and benefits of cutting a marketing tactic that’s underperforming. As marketers and business leaders, it can often be challenging to know what the right moves are when it comes to pruning your marketing mix. How will the rest of your advertising initiatives be impacted if you stop marketing on a particular channel? Why is it so easy to overanalyze and overthink your marketing mix? How can marketing decision makers cut ties carefully and tactically without unintended fallout? We hope to entertain and educate on this often oversimplified topic!

We would love to hear from you. Do you have topic recommendations to suggest or a guest recommendation? Do you have feedback we need to hear? Let us know what you're rethinking by emailing us at: take5@reed5group.com.
Visit the Rethink Marketing Podcast Website.

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Why Content Silos Matter - The Lone Wolf & The Wolf Pack

Tue, 16 Feb 2021 10:00:00 -0000

On episode #50 of the Rethink Marketing Podcast, Eric and Colin dive into what content silos mean for your search engine optimization (SEO) strategy and website user experience. What is the importance of structuring, prioritizing, and managing your website's content. How can your understanding and effective use of content hierarchies create a user experience that is intuitive and seamless? What is all the clamor about content silos anyway? Have a listen as we try to answer some of these questions and have a little fun doing it!

We would love to hear from you. Do you have topic recommendations to suggest or a guest recommendation? Do you have feedback we need to hear? Let us know what you're rethinking by emailing us at: take5@reed5group.com.
Visit the Rethink Marketing Podcast Website at: https://www.take5thepodcast.com

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The Good, The Brand and The Ugly | Dr. Mansur Khamitov

Thu, 11 Feb 2021 09:00:00 -0000

On episode #49 of the Rethink Marketing Podcast, Eric and Colin are joined by Dr. Mansur Khamitov to talk all things brand and branding. What are some well-researched and proven ways to build brand successfully? How significant is the power of relationship in brand? How do businesses recover from major transgressions? What is the next stage in the evolution of branding? This episode will help marketing leaders rethink their branding plan or kick-start evolving their brand perception. So mosey on over, sit back, and enjoy "The Good, The Brand and The Ugly...

We would love to hear from you. Do you have topic recommendations to suggest or a guest recommendation? Do you have feedback we need to hear? Let us know what you're rethinking by emailing us at: take5@reed5group.com.
Visit the Rethink Marketing Podcast Website

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Fear in Advertising...

Tue, 09 Feb 2021 10:00:00 -0000

On episode #48 of the Rethink Marketing Podcast, Colin and Eric share insights on using fear in advertising. Cyber criminals, fatal accidents, medical emergencies, and all manner of danger have plagued commercials and ads for decades to inspire fear into audiences. This begs the question: when does it actually work, and when does it backfire? What do marketing leaders and business decision makers need to rethink around scaring audience segments into buying? How can marketers and advertising leaders leverage an understanding of fear of missing out (FOMO), fear of inconvenience, and fear of loss to reach more people and drive engagement? No need to be afraid! We would love to hear from you. Do you have topic recommendations to suggest or a guest recommendation? Do you have feedback we need to hear? Let us know what you're rethinking by emailing us at: take5@reed5group.com.
Rethink with us on the Rethink Marketing Podcast website .

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Does your SEO Strategy Suck? | Greg Gifford

Thu, 04 Feb 2021 10:00:00 -0000

On episode 47 of the Rethink Marketing Podcast, we dive into SEO trends for 2021! Local search, link building, citations, long-tail keywords: what does it all mean for your SEO strategy as we kick off a new year of Google algorithm updates? Search engine optimization expert and thought-leader Greg Gifford joins the Rethink Marketing Podcast to let us know! Check it out!
We would love to hear from you. Do you have topic recommendations to suggest or a guest recommendation? Do you have feedback we need to hear? Let us know what you're rethinking by emailing us at: take5@reed5group.com.
Visit the Rethink Marketing Podcast Website

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Humor in Advertising - It's all in the timing & delivery!

Tue, 02 Feb 2021 10:00:00 -0000

Episode #46 of the Rethink Marketing Podcast . Every year, a certain football game commands more than $5 million for a 30-second ad. Many of them rely on humor to make their brand memorable and drive online traffic to share their commercial. The question is this: does humor in advertising actually work, or does it just make commercial breaks slightly more bearable? Give it a listen! At the very least enjoy a few marketing & sales jokes that frankly aren't that funny!
We would love to hear from you. Do you have topic recommendations to suggest or a guest recommendation? Do you have feedback we need to hear? Let us know what you're rethinking by emailing us at: take5@reed5group.com.
Visit the Rethink Marketing Podcast Website at: https://www.take5thepodcast.com

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What's the Magic Number?

Tue, 26 Jan 2021 11:00:00 -0000

On episode 45 of the Rethink Marketing Podcast, we chime in on understanding when (if ever) multiple calls to action can make a big difference for marketers and the businesses they represent. Marketing theorists find themselves in one of two camps: those who advocate for a single, clear call to action and those who espouse secondary, even tertiary, softer calls to action. Which method is right for you? Are you hindering conversions by being on the wrong team? Have a listen !Talk to us. Do you have topic recommendations to suggest or guests you would like to hear from?Do you have feedback we need to hear? We would love to know what you are thinking!Email us at take5@reed5group.com. Visit the Rethink Marketing Podcast website.

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The Louder you Shout the More You're Ignored | Tara Hunt

Thu, 21 Jan 2021 10:00:00 -0000

On episode 44 of the Rethink Marketing Podcast, speaker, author, influencer, entrepreneur, and award-winning marketer Tara Hunt joins the show to help us rethink our presumptions and misconceptions about social media’s role in our marketing plans. Stop selling and start listening--to your network and this episode! Can businesses truly realize positive ROI by investing in relationships with communities of customers online? Can they survive if they don’t? This is a fun episode with many insights and stories. So check it out and hear what Ms. Rogue (Tara Hunt) thinks about all of this!Talk to us. Do you have topic recommendations to suggest or guests you would like to hear from?Do you have feedback we need to hear? We would love to know what you are thinking!Email us at take5@reed5group.comVisit the

Rethink Marketing Podcast website

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The Empathetic Galvanizer

Tue, 19 Jan 2021 10:00:00 -0000

On episode 43 of the Rethink Marketing Podcast, we discuss "Soft Skills" and their importance to the modern-day marketer. While certifications, technical ability, and overall acumen are impressive, it's the understanding and use of soft skills that will make an impact on those you lead and collaborate with. Many marketing qualities aren’t learned in a set amount of time; instead, they’re innate or cultivated through years of hard work and experience “Soft skills” are more difficult to quantify than hard skills. They include personal attributes like empathy, honesty, work ethic, and more. "Soft Skills" are less specific and teachable than hard skills but they are often more indicative of how we will perform in given situations. So walk a mile in our shoes and have a listen!Talk to us. Do you have topic recommendations to suggest or guests you would like to hear from?Do you have feedback we need to hear? We would love to know what you are thinking!Email us at take5@reed5group.comVisit the Rethink Marketing Podcast Site at:https://www.take5thepodcast.com

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The Humble Collaborator: Soft Skills in Sales

Tue, 12 Jan 2021 14:23:46 -0000

On episode 42 of the Rethink Marketing Podcast, we discuss "Soft Skills". Look, there are plenty of crucial sales skills you need to have a successful and effective sales career. But beyond knowing how to use a CRM, how to create a sales forecast or when to close you need to be in tune with your soft sales skills just as much as your technical sales skills. It’s great that you’re able to use the latest software or have mastered Excel spreadsheets, but if you aren’t someone who is able to really develop relationships with customers, you won’t get very far. Talk to us. Do you have topic recommendations to suggest or guests you would like to hear from? Do you have feedback we need to hear? We would love to know what you are thinking!Email us at take5@reed5group.comVisit the Rethink Marketing Podcast Site at:https://www.takefivetherethinkmarketingpodcast.com/

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Understanding the Human Operating System | Tim Ash

Thu, 07 Jan 2021 12:00:00 -0000

On episode 41 of the Rethink Marketing Podcast, we are joined by an acknowledged authority on evolutionary psychology and conversion rate optimization Tim Ash. Tim is an international keynote speaker, and best selling author of "Unleash Your Primal Brain" and "Landing Page Optimization".

He has been mentioned by Forbes as a top-10 marketing expert and by Entrepreneur Magazine as an online marketing influencer to watch. This episode is a fun rollercoaster ride where we talk physiology, neurology, psychology, biology and of course some marketing and sales! Have a listen we think you will hear some great insight from a someone who understands the human operating system!

Learn more about Tim Ash and his books on his website at https://timash.com/.

Talk to us. Do you have topic recommendations to suggest or guests you would like to hear from? Do you have feedback we need to hear? We would love to know what you are thinking! Email us at take5@reed5group.com. Visit the Rethink Marketing Podcast website.

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Revisiting Marketing Audits

Tue, 05 Jan 2021 12:40:00 -0000

On episode 40 of The Rethink Marketing Podcast, we dive into another conversation around marketing audits. Specifically, audits of your strategy and execution, and why these audits can matter a great deal to business success.

As humans we need to know what is going on with everything in our lives so we can modulate, improve, or just gain understanding. Well, your marketing and sales are no different! So join us to unpack three specific elements every successful marketing audit should have! Colin and Eric have been on both sides of (paid and "free") marketing assessments (and flat out audits!), so they speak from personal experience and various perspectives. Remember, if nothing changes then nothing changes!

Your opinion matters. Please leave a review and let us know how we are doing! Questions, thoughts, business, marketing, advertising, and sales topic and guest suggestions can be sent to take5@reed5group.com. Visit the Rethink Marketing Podcast website to find out more.

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Internet Sustainability and Tech Entrepreneurship | Vincentas Grinius

Thu, 31 Dec 2020 10:00:00 -0000

On episode 39 of the Rethink Marketing Podcast, we are joined by CEO of Heficed and CEO & co-founder of IPXO, Vincentas Grinius. He explains why he is working toward internet sustainability and the crucial role planning and preparation have for business success. As a tech startup founder and entrepreneur, Vincentas has seen what works and what doesn't in building and marketing high-tech enterprises. What global problem can you build a business to solve?
Learn more about Vincentas and IPXO at https://ipxo.com

Your opinion matters. Please leave a review and let us know how we are doing! Questions, thoughts, topic and guest suggestions can be sent to take5@reed5group.com. Check out the Rethink Marketing Podcast website.

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It's Just a Sales Contest.....

Tue, 29 Dec 2020 11:00:00 -0000

On episode 38 of take5: The Rethink Marketing Podcast, Eric & Colin dive into the do's and don'ts of sales contests. Sales contests can deliver many great outcomes from building morale, creating team unity and driving revenue. But there is more to a sales contest than just saying "let's do one"! What are the desired outcomes for the company? What are the desired outcomes for the staff and team? Are the rules of the contest crystal clear to all participating? Does the contest deliver equitable opportunity? These are basic questions but like most things in life when we take the basics for granted, we can find ourselves in trouble and sales contents are not immune from that. Sales contests IF DONE RIGHT can be a great way to launch into 2021. So, have a listen put some thought into it and have an amazing contest!Your opinion matters. Please leave a review and let us know how we are doing!Questions, thoughts, topic and guest suggestions can be sent to take5@reed5group.comCheck out the rethink marketing website at https://www.takefivetherethinkmarketingpodcast.com/

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"Tis the Season of Giving"

Tue, 22 Dec 2020 13:51:10 -0000

On episode 37 of take5: The Rethink Marketing Podcast, we discuss the idea of giving in the holiday spirit! What does that mean on a marketing and sales podcast? It means as marketing and sales professionals we certainly understand the importance of reputation management and the power reviews can have on businesses and people. So in the spirit of Christmas lets support our clients, partners and the businesses we value. A little love goes a very long way! It's a quick hitting on point episode, have a listen!Your opinion matters. Please leave a review and let us know how we are doing!Questions, thoughts, topic and guest suggestions can be sent to take5@reed5group.comCheck out the rethink marketing website at https://www.takefivetherethinkmarketingpodcast.com/

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Building More Sustainable Businesses and Brands | Steve Melink

Thu, 17 Dec 2020 16:03:00 -0000

On episode 36 of The Rethink Marketing Podcast, entrepreneur, business visionary, author, and sustainability expert Steve Melink (founder and CEO of Melink Corporation) shares his experience starting and growing a successful business; attracting and retaining top talent; branding and brand building; separating payback from strategy; and, of course, embracing sustainability. Steve’s insights are relevant to business leaders, entrepreneurs, marketers, and anyone earning a livelihood by following their passion. You’ll learn how Steve built an internationally influential brand with integrity and humility at the foundation, and, we sincerely hope, he can inspire you to do the same—or at least to build a more sustainable organization.

Learn more about Steve and Melink Corp at https://melinkcorp.com/.

Your opinion matters, so please leave us a review and let us know how we are doing! Questions, thoughts, topic and gust suggestions can be sent to take5@reed5group.com. Check out the rethink marketing website at https://www.takefivetherethinkmarketingpodcast.com/

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In the Rearview: Good Riddance, 2020.

Tue, 15 Dec 2020 11:00:00 -0000

On Episode 35, of The Rethink Marketing Podcast, Colin and Eric each offer up one thing to leave behind in 2020 or at the very least to "RETHINK" it's use in 2021. certainly, 2020 had many challenges culturally, personally and professionally and as such the need to think hard on the upcoming strategies is crucial. We understand that our two items our not on everyone's list and the list is likely bigger than just two.
However, the real point of the episode is to think of what they are for you and focus on return of effort. As we move into and through 2021 return of effort will be paramount. In fact, we believe it is where we need to plant the flag to insure 2021 is the year to get back on track. So have a listen and rethink, refocus and decide what no longer has a place in the future plan for your success.
Your opinion matters, please leave us a review and let us know how we are doing! Questions, thoughts, topic and gust suggestions can be sent to take5@reed5group.com. Check out the rethink marketing website at https://www.takefivetherethinkmarketingpodcast.com/

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A Proven Path to Setting Sales Records | Mark Perone

Thu, 10 Dec 2020 12:44:00 -0000

On Episode 34, Mark Perone of Rethink Revenue joins Colin and Eric to explain his formula for helping businesses consistently set sales records year after year. We dive into identifying and replicating opportunities, building trust, Zero Point Selling, Customer Relationship Management (CRM), cold calling, and (of course!) the relationship between sales and marketing.
Just because prospects aren't ready to buy when you’re ready to sell doesn't mean you can't consistently grow your top line revenue! Join us as Mark presents some practical ways that sales managers, business leaders, salespeople and organizations can sell more than they ever have before!
Your opinion matters, so have a listen, leave a review and let us know how we are doing! Questions, thoughts, topic and gust suggestions can be sent to take5@reed5group.com. Check out the rethink marketing website at https://www.takefivetherethinkmarketingpodcast.com/

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Next Generation or Lead Generation?

Tue, 08 Dec 2020 10:00:00 -0000

On episode 33 of take5: The Rethink Marketing Podcast, we discuss the idea of marketing teams all too often falling into one of two camps. First is all but ignoring lead generation in favor of branding web traffic, or another metric. The other camp is emphasizing lead generation too much and missing out on longer buying cycles, up-selling, and so on. Where should marketing, advertising, and communications leaders guide their teams to balance lead generation and the next generation of marketing strategy? Join us as we take a look! Your opinion matters. Please leave a review and let us know how we are doing!Questions, thoughts, topic and guest suggestions can be sent to take5@reed5group.comCheck out the rethink marketing website at https://www.takefivetherethinkmarketingpodcast.com/

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The Show Must Go On | Jami Goldstein

Thu, 03 Dec 2020 14:45:00 -0000

On episode 32 of take5: The Rethink Marketing Podcast, Jami Goldstein of the Greater Columbus Arts Council joins Colin and Eric to share her experience and insight on communications, partnerships, and advertising. Marketing leaders and business decision makers can learn a lot from the complex multi-tiered, multi-objective and multimillion dollar fundraising and community engagement efforts by arts councils.
Successful advertising campaigns rely on audience segmentation, personalized messaging, and consistent campaigns to galvanize infrequent customers to become raving fans. Have a listen, enjoy the show! Your opinion matters.
Please leave a review and let us know how we are doing! Questions, thoughts, topic and guest suggestions can be sent to take5@reed5group.comCheck out the rethink marketing website at https://www.takefivetherethinkmarketingpodcast.com/

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Unicorns Don't Exist!

Tue, 01 Dec 2020 12:15:00 -0000

On episode 31 of take5: The Rethink Marketing Podcast, we look at the idea or problem of being too focused on your targeted marketing and audience segmentation. The idea of looking for the perfect client or customer, while enticing, can lead to targeting yourself right out of the acquisition conversation. We have become so focused on finding the perfect fit that we are losing out on the opportunity to convert good fits, likely fits, and potential fits. While the idea of finding the UNICORN would certainly be fun and fantastical it is not the best use of our time or sales and marketing resources! Does this episode make you wonder if Colin really knows what a currycomb is?

Have a listen, loosen up the reins on your targeting filters, and increase your advertising return! Please leave a review for us we would really appreciate your opinion and thoughts on how we are doing! Questions, thoughts topic suggestions, guest recommendations? We would love to hear from you. Please let us know at take5@reed5group.com. Learn more about the show at the Rethink Marketing Podcast website.

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The Chicken or the Egg ?

Tue, 24 Nov 2020 10:00:00 -0000

On episode 30 of take5: The Rethink Marketing Podcast, Eric and Colin look at a few different ways of approaching how to take your business to market. How should the relationship between sales execution and product development look? Should you make what you sell or sell what you make? Interesting questions. If you could ask Henry Ford and Bob McDonald these questions you would likely hear two very different responses. Who is the chicken and who is the egg? Have a listen and let us know what you think. Please send your thoughts, questions, and feedback to take5@reed5group.com.Check out our website at takefivetherethinkmarketingpodcast.com

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Have a Parade for your Content | Christoph Trappe

Thu, 19 Nov 2020 15:17:00 -0000

On episode 29 of take5: The Rethink Marketing Podcast, Christoph Trappe, a Top 14 Marketer, joins Colin and Eric to talk about avoiding annoying content, overcoming content stage fright, learning from your mistakes, gauging return on effort, processes for inspiring creativity, writing content that actually gets found, and, most importantly, keeping your content marketing going—doing it one time won’t work!

If you fancy yourself a content marketer, or if you just wonder what all the buzz around content is about, this is a great episode for you! Have a listen and enjoy the parade!

Let us know what you think. Please send your thoughts, questions, and feedback to take5@reed5group.com. Check out the Rethink Marketing Podcast website to learn more.

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Remote Control

Tue, 17 Nov 2020 12:33:00 -0000

On episode 28 of take5: The Rethink Marketing Podcast, we dig into "Remote Leadership," especially related to sales teams. There are real challenges for business leaders and sales managers here which means great opportunities!

How do you effectively lead sales and marketing teams in a world of limited physical interaction? We think the lessons of 2020 are providing a clear path to rethinking who you are as a leader and challenging us all to become better!

If you have feedback, topics to propose, or guest suggestions, please reach out to us at take5@reed5group.com. Learn more about the Rethink Marketing Podcast on our website.

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Community Collaboration & Cultural Branding | Jenell Walton

Thu, 12 Nov 2020 13:05:00 -0000

On episode 27 of take5: The Rethink Marketing Podcast, regional marketing leader Jenell Walton joins us to talk the king and queen of content, attention to detail, sharing best practices, public/private partnerships, and changing community sentiment.

Hold on tight, because Jenell takes us on vast-ranging journey all over social media, public relations, perception forming, crisis management, and brand building! You might need to listen to it twice!

We'd love to hear comments, feedback and your stories of successful branding, community engagement, or social media triumphs: email us at take5@reed5group.com. Be well!

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Fire your Office Manager!

Tue, 10 Nov 2020 11:45:00 -0000

On episode 26 of take5: The Rethink Marketing Podcast, Eric and Colin explore the issues of someone falling into a marketing role. This can prove an ineffective way to run your business and a miss on effectively leveraging your marketing efforts, which of course impacts sales. However, if you find yourself in this situation whether intentional of not there are ways to win and pitfalls to avoid! Have a listen! Please send us your thoughts, questions, and feedback to take5@reed5group.com. Our new website is live, check it out, https://www.takefivetherethinkmarketingpodcast.com/

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"Black Friday"

Tue, 03 Nov 2020 11:38:00 -0000

On episode 25 of take5: The Rethink Marketing Podcast, Eric and Colin discuss "Black Friday" and why you should get into the game. It's not just for retail, you need to rethink that notion. The world has been conditioned to think BUY, ENGAGE and CONSUME on the Friday following Thanksgiving. In addition, the day "Black Friday" continues to turn into a longer cycle of a buying mindset. So, we say take advantage of the opportunity, jump in the game and present compelling offers and incentives that make sense for your customers and business segment. As marketing and sales professionals we are always looking for drivers of engagement and revenue triggers. So have a listen and rethink how to get in the "Black Friday" game and separate your business from the other turkeys! Enjoy! Please send your thoughts, questions, and feedback to take5@reed5group.com.

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Accosted by Cost Cutting Clots!

Tue, 27 Oct 2020 05:00:00 -0000

On episode 24 of take5: The Rethink Marketing Podcast, we take a look at the notion of marketers and marketing leaders, being pressured to optimize, save, and be efficient. When budgets are tight, marketing and advertising are often first to be reduced. Does spending less on marketing actually mean saving money, though? We dive into accounting costs, economic costs, and quantifying return to explore whether or not cutting advertising and marketing spend pays off! Take a listen, let us know what you think. Please send your thoughts, questions, and feedback to take5@reed5group.com.Check out our website at takefivetherethinkmarketingpodcast.com

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Understanding Sacrifice, Selfishness, and Success | Carlos Hidalgo

Thu, 22 Oct 2020 13:13:00 -0000

On episode 23 of take5: The Rethink Marketing Podcast, renowned demand generator, B2B marketer, entrepreneur, marketing influencer, and lifestyle designer Carlos Hidalgo guides us to finding our core passion, leveraging our biology, establishing boundaries, and unlocking creativity and to maximize productivity.
It might be time to rethink what success looks like and embrace the paradox that putting boundaries around when and how we work means actually getting more done. This is a great conversation around perspective and what is truly important. Have a listen!
Please send your thoughts, questions, and feedback to take5@reed5group.com.

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You've been Voted Out!

Tue, 20 Oct 2020 04:00:00 -0000

On episode 22 of take5: The Rethink Marketing Podcast, Eric and Colin discuss the marketing and advertising landscape during political seasons. What are the rules driving ad pricing & placements? How can you respond and market your business effectively in a large, crowded, and angry space? With a little rethinking we think there are opportunities to tune out the noise and position your business to stay in office! Don't miss the discussion! Please send your thoughts, questions, and feedback to take5@reed5group.com.

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Frank Sinatra, Babe Ruth, & Biting Dogs: Leveraging Earned Media | Gary Schneeberger

Fri, 16 Oct 2020 12:33:00 -0000

In Episode 21 of Take5: The rethink marketing podcast, public relations guru Gary Schneeberger unpacks how to exceed expectations, get media attention, and continue to stay “re-relevant.” Gary breaks down the formula businesses and individuals can use to find earned media success—mixing in tales of lip-syncing to Frank Sinatra, Babe Ruth’s overlooked edge, and more! If you want to build your reputation through public relations and earned media, you won’t want to miss this podcast!
To contact Gary Schneeberger, please visit www.weroar.la.
Please send your stories of PR success (or learning) to take5@reed5group.com!

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Think Smaller

Tue, 13 Oct 2020 04:00:00 -0000

On episode 20 of take5: The Rethink Marketing Podcast, Eric and Colin discuss website user experience optimization. It is a great way to make sure your site is serving users well. However, collecting information ad nauseum with no goal in sight could be a big mistake—and actually hurt your site performance! It’s time to hone in on a hypothesis and gather the right data. It’s time to think smaller and get specific! Curious how? Don't miss our discussion. Please send your thoughts, questions, and feedback to take5@reed5group.com.

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Trends, Catalysts, and Mindset Shifts | Rob Whitehouse

Thu, 08 Oct 2020 12:17:00 -0000

On Episode 19 of take5: The Rethink Marketing Podcast we sit down with the formidable Rob Whitehouse, Vice President of Marketing and Communications for TriHealth, to unpack a variety of topics, including system evolution, local and national trends, marketing during COVID, and generally staying ahead of the ever-evolving landscape of hospital and healthcare marketing. Don’t just observe trends: Rethink trends and drive them! We'd love to hear from you: take5@reed5group.com!

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Digital Display is Dead… Will it Rise Again?

Tue, 06 Oct 2020 04:00:00 -0000

On episode 18 of take5: The Rethink Marketing Podcast, We look at why many marketing thought leaders have proclaimed the death of digital display. If they’re right, will digital display rise again? Chasing the new at the expense of the tried and true is a mistake made by too many marketing decision makers. Digital display is more than run-of-site banner ads—Colin and Eric might talk about a resurrection instead of an autopsy! Don't miss the discussion! Please send your thoughts, questions, and feedback to take5@reed5group.com.

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We talk about this today... and it will SHOCK you!

Tue, 29 Sep 2020 04:00:00 -0000

On episode 17 of take5: The Rethink Marketing Podcast, Eric and Colin pull back the curtain on using clickbait in your content strategy. If done with integrity, curiosity-piquing language can help your brand standout and increase engagement. Curious how? Don't miss our discussion why THIS can really help! Please send your thoughts, questions, and feedback to take5@reed5group.com.

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Don’t be Timid | Chris Spielman

Tue, 22 Sep 2020 04:00:00 -0000

On episode 16 of take5: The Rethink Marketing Podcast we have a fascinating conversation with legendary linebacker, nonprofit spokesman, and successful businessman Chris Spielman. Chris shares his thoughts on personal brand, living with purpose, and shedding timidity from life and business. Life is uncomfortable and challenging at times but understanding your brand’s core values and identity will guide you to make sound decisions both personally and professionally. Have a listen and take action! Send your thoughts, questions, and feedback to take5@reed5group.com.

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Tactics vs Strategy: Knowing the Difference

Tue, 15 Sep 2020 04:00:00 -0000

On Episode 15 of take5: The Rethink Marketing Podcast looks at confusing strategy with tactic. The thought that strategy and tactic are the same is a misconception. They each have a very specific definition and purpose in marketing. One simply can't exist without the other. Send your thoughts, questions or feedback to us at take5@reed5group.com.

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Funnel Cake

Tue, 08 Sep 2020 04:00:00 -0000

Episode 14 of take5: The Rethink Marketing podcast dives into sales funnels, layers, and the customer journey. Ask people to describe a sales funnel and enjoy the variety of answers! Sales and marketing funnels are simple to understand but complex and layered in effective use, hence the title “Funnel Cake.” Have a listen or take a bite! Send your thoughts, questions or feedback to us at take5@reed5group.com.

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Has LinkedIn Killed Networking Groups

Tue, 01 Sep 2020 13:19:00 -0000

On Episode 13 of take5: The Rethink Marketing podcast we question the idea of digital platforms like LinkedIn killing the need to get involved in traditional networking groups. Are you really missing anything if you bail on the traditional model? Take a listen... We would love to hear your thoughts, questions or feedback. To contact us please email us at take5@reed5group.com

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Marketing is Just Sales Support!

Tue, 25 Aug 2020 04:00:00 -0000

On Episode 12 of take5: The Rethink Marketing Podcast we discuss the misconception of marketing simply serving as a support role to sales. Not only is this wrong but it is also very dangerous to the health of your business! Give it a listen... We welcome your questions, comments and feedback. Please contact us at take5@reed5group.com.

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Rethink Your Comp Plan | Jamie Charlton

Tue, 18 Aug 2020 04:00:00 -0000

On Episode 11 of take5: The Rethink Marketing Podcast, we sit down with Jamie Charlton, CEO and co-founder of Saxon Financial Services to discuss sales and marketing compensation plans, understanding and engineering your business culture, incentivizing your top performers to stay, and the importance of transparency in recruiting, developing, and managing a winning team! Which brings up a question: when was the last time you had a full comp review with your employees? We'd love to hear your feedback and questions! To reach out, please email us at: take5@reed5group.com.

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Right Person, Wrong Chair

Tue, 11 Aug 2020 11:24:00 -0000

On Episode 10 of take5: The Rethink Marketing Podcast we take a close look at why promoting your top sales rep to a leadership role can often times be a miss. There are many things to consider around this decision that could have lasting impact on the individual and the business. We woud love to hear your thoughts, questions and feedback. To reach out to take5 please email us at: take5@reed5group.com

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Scalability, Is Infinity an Option?

Tue, 04 Aug 2020 04:00:00 -0000

On Episode 9 of take5: The Rethink Marketing podcast we talk about scalability and the notion of if the specific tactic is working how far do you push it? Is infinity an option? Take a listen. We would love to hear your thoughts, questions or feedback. To contact us please email take5@reed5group.com

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Content Nihilism: Why Nothing Else Matters

Tue, 28 Jul 2020 04:00:00 -0000

On Episode 8 of take5 we discuss content or as the title suggests, why the lack of it could lead to complete nothingness as far as your marketing effort is concerned! We think you will enjoy it ! At take5 we love to hear your thoughts, questions or feedback. To contact us please email take5@reed5group.com

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Step by Step Guide to Going Viral

Tue, 21 Jul 2020 04:00:00 -0000

On Episode 7 of take5 we discuss the fallacy around creating a marketing campaign that goes viral. While everyone would love this to be the end result of their social marketing posts it is a little naive to expect you can make it happen. However there are some thoughts processes and tactics that may put you in a better position to take advantage of Going Viral in a shrunken universe setting. We would love to hear your thoughts, questions or feedback. To reach out to take5 please email us at - take5@reed5group.com

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Digital Audits are a Complete Waste of Time

Tue, 14 Jul 2020 04:00:00 -0000

On Episode 6 of take5 we take a closer look at the service of a Digital Audit. Are they beneficial and an essential step in understanding if your marketing efforts are connecting to strategy and delivering expectations? Are they a mandatory, must have process in your marketing universe? We think maybe! Join us today on take5 and find out what the heck that means. We would love to hear your thoughts, questions or feedback. To reach out please email us at - take5@reed5group.com

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Your Bounce Rate is Too Low

Tue, 07 Jul 2020 04:00:00 -0000

On Episode 5 of take5 we take a close look at bounce rate and discuss some common logical fallacies around the meaning of those rates. We are conditioned to think too high is bad and too low is not any better but what could be some reasons that the bounce rates are not telling the entire story? So, join us as we take a look. We would love to hear your thoughts, questions or feedback. To reach out to take5 please email us at - take5@reed5group.com

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The Big Reason Your Website Doesn’t Matter

Tue, 30 Jun 2020 12:46:00 -0000

On Episode 4 of take5, we talk Google my business and why it just might be the most important part of your web presence. The idea of your website being the driving force behind your online business model is worth a serious discussion. So, join us today on take5 as that’s exactly what we will do. We would love to hear your thoughts, questions or feedback. To reach out to take5 please email us at -take5@reed5group.com

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Big Media, can it really solve all of your marketing needs?

Mon, 22 Jun 2020 04:00:00 -0000

On Episode 3 of take5, we discuss Big Media and if it really can solve all of your marketing needs. As the digital landscape continues to expand and drive marketing tactics further away from traditional media solutions, the "Big Media" companies survival strategy is to position themselves as the be all and end all for marketing solutions. They have audiences yes but is that enough? Join us as we take a look. A small disclaimer, this topic is much bigger than one podcast so we hope to revisit again in the future. We would love to hear your thoughts, questions or feedback. To reach out to take5 please email us at: take5@reed5group.com

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Fractional Marketing Doesn't Work

Mon, 15 Jun 2020 04:00:00 -0000

In episode 2 of the Rethink Marketing Podcast, we take a high level look at Fractional Marketing. It works swimmingly in some situations, so why does it often fail? Many companies today are considering fractional marketing experts to drive their sales & marketing efforts and create "next level " marketing impact. In addition to the current business landscape it's the cost savings, the industry expertise and the ability to quickly impact the bottom line that is behind its rising popularity. So, join us as we take a look at fractional marketing leadership. Is it right for your organization?

We would love to hear your thoughts, questions or feedback. To reach out to take5 please email us at - take5@reed5group.com

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The Math of Marketing... It's Wrong.

Mon, 08 Jun 2020 18:33:00 -0000

In episode 1 of the Rethink Marketing Podcast, your co-hosts Colin Jeffries, a marketing thought-leader, and Eric Reed, a sales and ad-tech innovator, take a look at the logical fallacies around traditional marketing equations. Marketers, salespeople, and business leaders are constantly making decisions based on the math of marketing, so what happens if those underlying formulas are wrong? Specifically, outdated "Marketing Math" in today's digital world needs to be broken down and challenged with new thought--a healthy dose of "rethink!"

We are always open to thoughts, questions and feedback. To reach out to take5 please email us at - take5@reed5group.com

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