The Real Chemistry Podcast

The Big C in Cancer Care: Culture - Live from SXSW 2025

Wed, 07 May 2025 14:44:00 -0000

Discover how personalized treatments crafted with cultural sensitivity and cutting-edge science can enhance patient outcomes and how collaborations in tech and advocacy can pave the way for earlier, more effective cancer interventions.

Gen AI in Healthcare: Preserving the Human Touch - Live from SXSW 2025

Thu, 03 Apr 2025 16:58:00 -0000

Explore the delicate balance between technological efficiency and the personal touch crucial in health experiences. Panelists will discuss the innovative approaches they’re taking to synergize human empathy with AI to create hyper-personalized communications that respect individual preferences and cultural contexts.

Health Citizenship and the Evolution of Technology and Healthcare: Jane Sarasohn-Kahn, Health Economist

Tue, 24 Sep 2024 17:33:00 -0000

A health economist, blogger, two-time author, and keynote speaker, Jane Sarasohn-Kahn is a renowned leader in the healthcare space. On this episode, she discusses health citizenship, its potential impact on the upcoming election, the continuous evolution of technology and healthcare, and what she’s most looking forward to in the future.

Embracing the Power of RNAi Therapeutics: Akshay Vaishnaw, Alnylam Pharmaceuticals

Thu, 25 Jul 2024 14:49:48 -0000

Discover the cutting-edge world of RNA interference (RNAi) therapeutics with Dr. Akshay Vaishnaw, Chief Innovation Officer at Alnylam Pharmaceuticals. In this episode, Dr. Vaishnaw sheds light on the groundbreaking concept of RNAi therapeutics, offering a powerful new approach to treating a wide range of diseases. Learn how Alnylam Pharmaceuticals is revolutionizing healthcare with its unwavering commitment to innovation, despite facing numerous setbacks and challenges along the way.

Cannesplaining Healthcare: Creating Award-Worthy Work through Insight and Originality

Mon, 01 Jul 2024 14:27:00 -0000

Want to know what it takes to create award-winning work in healthcare advertising? Check out our final Cannesplaining Healthcare podcast episode, live from the 2024 Cannes Lions International Festival of Creativity, featuring our 21GRAMS, a part of Real Chemistry, creative leaders as they explore the intersection of creativity, marketing and healthcare. Discover how to make your health advertising stand out with insights from Real Chemistry Chief Creative Officer & 21GRAMS Managing Founder Frank Mazzola, 21GRAMS Executive Creative Director Lauren Polina, Chief Creative Officer Tom Richards and Executive Creative Director Chris Charles.

Cannesplaining Healthcare: Emphasizing the Importance of Creativity in Healthcare with Genentech Chief Marketing Officer, Dr. Erica Taylor

Thu, 27 Jun 2024 13:38:03 -0000

Live from the 2024 Cannes Lions International Festival of Creativity, join us as we explore the intersection of creativity, marketing and healthcare during our latest Cannesplaining Healthcare podcast episode featuring Genentech Chief Marketing Officer (CMO) Dr. Erica Taylor, 21GRAMS Managing Founder & Real Chemistry Chief Creative Officer Frank Mazzola, and 21GRAMS Executive Creative Director Lauren Pollina. Discover how Genentech is modernizing marketing in the pharmaceutical industry and gain insights into the importance of creativity, the challenge of incorporating levity into health marketing and the value of early regulatory involvement in marketing campaigns. Learn from Dr. Erica Taylor's unique journey to her role as CMO and explore the evolving nature of marketing in healthcare.

Cannesplaining Healthcare: Improving Patient Experiences Through Creativity & Innovation With President of Cannes Lions 2024 Pharma Jury, Collette Douaihy

Tue, 25 Jun 2024 14:45:00 -0000

Live from the 2024 Cannes Lions International Festival of Creativity, join us for a discussion on the future of healthcare innovation and creativity. In this episode, Collette Douaihy, Dentsu Health Global CCO and President of Cannes Lions 2024 Pharma Jury, 21GRAMS Global CCO Tom Richards and 21GRAMS Executive Creative Director Chris Charles delve into the importance of patient-centricity, building strong client relationships and the ethical use of AI in healthcare. Discover insights on how to create impactful work and stay ahead in the ever-evolving healthcare landscape.

The Art & Science of Cancer Care: A Holistic Approach

Mon, 10 Jun 2024 15:16:00 -0000

In the lead up to ASCO 2024, we hosted a discussion on the dynamic landscape of oncology today, looking through the lens of this year’s meeting theme: the art and science of cancer care. Within two featured mini panels, we reviewed key trends and innovations and highlighted how intersections between art and science can help us change the face and future of the cancer experience. Touching on areas like advocacy, AI, screening and therapeutic advances, this can’t miss conversation will help us envision a more effective and compassionate future in oncology.

The Art: The art of improving patient care. How industry collaborations, data-based messaging and campaigns and advocacy are helping to reach more patients earlier and more holistically.

Ysabel Duron, Founder, President / Executive Director, The Latino Cancer Institute
Meredith Owen, Chief Revenue Officer, Analytics & Insights Group, Real Chemistry
Shanthi Sivendran, MD, MSCR, MBA, Senior Vice President, Cancer Care Support, American Cancer Society
Jewel Jones, Global Inclusion & Health Equity Practice Leader, Real Chemistry

The Science: The latest therapeutics advancements in oncology. How technology is helping industry better engage providers and democratize science via visualization to help improve outcomes.

HP Balaji, Senior Medical Director and TA Head, Bladder Cancer, Johnson & Johnson Innovative Medicine
Brandon Pletsch, President, Scientific Visualization and Exhibit Experience, Real Chemistry

Fighting Health Worker Burnout with Privacy-Safe AI: Live from SXSW 2024

Mon, 22 Apr 2024 14:15:00 -0000

Health worker burnout is soaring. A global shortage of providers, an aging population and more complicated Medicare requirements, has increased stress and exhaustion for HCPs. Innovative solutions are needed to ensure high-quality patient care and a sustainable health system. This panel will discuss how AI is helping alleviate pressure on providers while still prioritizing patient privacy and safety. From summarizing journals, to asking an AI agent about dosing or side effects, AI is removing friction so health workers can handle complex engagements, listening, and building relationships.

Cancer 2034: Innovations That Are Shaping the Face of Cancer - Live from SXSW 2024

Mon, 08 Apr 2024 16:09:00 -0000

With innovative new approaches to diagnosis and treatment in oncology, the cancer mortality rate has dropped year over year for the last decade. But there is still work to be done, especially as we see increasing cancer incidence among certain populations. But what work is happening today that will shape the face of cancer and the patient experience in the future? Wendy Short Bartie (Bristol Myers Squibb), Maimah Karmo (Tigerlily Foundation), and Emily Poe (Real Chemistry) bring together a tapestry of perspectives, from advocacy and equity, research, prevention and holistic care to envision the next 10 years of progress in cancer.

Partnering to Unlock Hope for the Future of Cancer Care: Live from SXSW 2024

Mon, 25 Mar 2024 21:18:00 -0000

While there is undeniable hope for the future of cancer care, systemic barriers still impact access for many patients – particularly those in underserved communities. This session, originally recorded in front of a live audience at SXSW 2024, examines how increasing collaboration and partnerships among organizations that touch all aspects of the cancer journey and reach patients, providers and treatment centers, is critical to expanding access to optimal cancer care and making the goals of the “Cancer Moonshot” a reality. Hear from City of Hope, American Society of Clinical Oncology (ASCO), and American Cancer Society (ACS) about how they are approaching partnerships to create a future where every cancer patient has access to the care they need.

Advancing Medical Communications by Combining Data, Creativity and Human Expertise: Suzanne Jacobs, Real Chemistry & Trina Stonner, Avant Healthcare

Tue, 06 Feb 2024 17:56:00 -0000

In this episode, Suzanne Jacobs, Group President of Medical at Real Chemistry, and Trina Stonner, President of Avant Healthcare, discuss Real Chemistry’s newly announced acquisition of Avant Healthcare, how the two companies came together and have similar ethos of supporting physicians in advancing patient care, and how the future of medical communications will involve a combination of data, creativity, AI, and human expertise.

Caregiving and Cancer Prevention: Dr. Karen Knudsen, The American Cancer Society & Jim Weiss, Real Chemistry

Thu, 14 Dec 2023 09:00:00 -0000

It's time to talk about cancer prevention and early detection. Join us as we explore the importance of early detection and prevention in the fight against cancer with Dr. Karen Knudsen, CEO of the American Cancer Society, and Jim Weiss, Founder and Chairman at Real Chemistry. Tune in to learn about the role of the American Cancer Society in research, advocacy and patient support, the importance of genetic testing in understanding cancer risk and the future of cancer testing and the role of AI.

Using Generative AI to Bring New Perspectives to Medical Problem Solving: Peter Lee, Microsoft & Brandon Pletsch, Real Chemistry

Thu, 07 Dec 2023 09:00:00 -0000

Listen to our latest podcast with Peter Lee, Corporate Vice President, Microsoft Research & Incubations, and Brandon Pletsch, Practice Leader of Scientific Visualization at Real Chemistry, to learn about the applications and implications of generative AI, specifically GPT-4, in healthcare and other fields. They explore public perceptions of AI, its potential benefits and risks, the importance of ethical considerations and regulatory guidelines, and the concept of equitable access to AI in healthcare. Check out the episode to gain insight into how AI can revolutionize fields outside of human language and thought.

Enhancing Healthcare Consistency Through AI: Ajit Singh, Artiman Ventures

Thu, 30 Nov 2023 09:00:00 -0000

In this episode, Ajit Singh, PhD, Managing Director and General Partner at Artiman Ventures, shares his insights on various aspects of healthcare, his approach to leadership and decision-making and his thoughts on the future of healthcare. From AI to oncology to neuro technology, Ajit covers it all.

Reshaping the Medical Communications World through AI: Jason Gardner, SVP, Head of Medical, Real Chemistry

Thu, 09 Nov 2023 14:41:51 -0000

Learn more about the inspiring journey of Jason Gardner, Head of Medical at Real Chemistry, and his views on AI and DE&I in healthcare. From his father's struggle with multiple sclerosis to his strategic approach to medical communications, Jason shares his unique perspectives on how diverse thinking and experiences can bring value to the healthcare industry.

Requiring Transparency and Value-Based Care in the Pharmaceutical Industry: John O'Brien, National Pharmaceutical Council

Thu, 26 Oct 2023 08:00:00 -0000

In this episode, National Pharmaceutical Council (NPC) President and CEO John O'Brien, PharmD, MPH, joins Real Chemistry’s Founder and Chairman, Jim Weiss, to discuss the pharmaceutical industry, the value assessment of medicines, the role of government in drug pricing and the importance of research in healthcare policy. Tune in to get the latest insights on the lack of clarity in government guidelines, the hostile environment for the pharmaceutical industry, the shift in benefits and the rise in patient costs, and the need for more transparency and value-based care.

Tackling Health Disinformation in the AI and Digital Age: Dr. Geeta Nayyar, Author, Dead Wrong

Thu, 19 Oct 2023 08:00:00 -0000

Misinformation in the digital age is a complex problem, but it can be addressed. In this episode, Dr. Geeta Nayyar, former Chief Medical Officer at Salesforce and AT&T, discusses her book, Dead Wrong, and the role of artificial intelligence in healthcare. Tune in to learn more about the importance of trust in the healthcare industry, the role of life sciences companies in combating misinformation and the necessity of health literacy and prevention.

Valuing Empathy to Ensure Patient-Centered Healthcare Strategies: Javeria Shahab, 21GRAMS, a part of Real Chemistry

Thu, 14 Sep 2023 08:00:00 -0000

In this episode, Javeria Shahab, President of Medical Education at 21GRAMS, a part of Real Chemistry, discusses the challenges and changes in the medical education industry, building effective teams and the importance of empathy in healthcare communications. Get an insider's look into the industry and hear Javeria's advice for those looking to break into the field.

Informing Public Health Decisions with Data and Science: Sue Desmond-Hellmann, M.D., Council of Advisors on Science and Technology

Thu, 07 Sep 2023 08:00:00 -0000

In this episode, Dr. Sue Desmond-Hellmann, Member of President Biden’s Council of Advisors on Science and Technology and former CEO of the Bill & Melinda Gates Foundation, Mike Huckman, Global Practice Leader of Executive Communications at Real Chemistry, and Jim Weiss, Founder and Chairman at Real Chemistry, discuss the importance of vaccination, the evolution of cancer treatments and the challenges of clinical trials. They also highlight the need for diverse representation in clinical trials, the implications of the Inflation Reduction Act on the pharmaceutical industry and the influence of science in public health and policymaking.

Pioneering Public-Private Partnerships to Tackle Complex Health Issues: Dr. Julie Gerberding, FNIH, Dr. Jay Bradner, FNIH & Jim Weiss, Real Chemistry

Thu, 20 Jul 2023 08:00:00 -0000

In this episode, Dr. Julie Gerberding, President and CEO of the Foundation for the National Institutes of Health (FNIH), Dr. Jay Bradner, FNIH board member and former President of the Novartis Institutes for Biomedical Research, and Jim Weiss, Founder and Chairman at Real Chemistry and FNIH board member, discuss the power of collaboration, how trust in science is essential for progress, emerging areas in medicine and the challenges of the current healthcare landscape. Listen to the full episode to gain valuable insights and to learn how FNIH is pioneering public-private partnerships to tackle complex health issues.

Analyzing the Impact of Data and Technology on Healthcare Commercialization: Mark Martin, Houlihan Lokey & Jim Weiss, Real Chemistry

Mon, 26 Jun 2023 08:00:00 -0000

In this episode, Mark Martin, Managing Director at Houlihan Lokey, and Jim Weiss, Founder and Chairman at Real Chemistry, explore the healthcare marketing and commercialization industry, including the impact of data and technology, trends in acquisitions and deals, and the importance of organic growth and innovation.

Developing Innovative Digital Medicine Solutions that Address Real Pain Points: Jennifer Goldsack, Digital Medicine Society

Thu, 15 Jun 2023 08:00:00 -0000

Digital medicine is essential for improving healthcare and addressing issues related to access and equity. In the latest episode, learn about the importance of digital medicine, the challenges and opportunities in the industry and the importance of an integrated evidence plan. Plus, CEO and Co-Founder of the Digital Medicine Society (DiMe), Jennifer Goldsack, shares her thoughts on generative AI and advice for young professionals in healthcare.

As part of DiMe’s upcoming Integrated Evidence Plans for Digital Health Products (IEP) project, leaders in digital health product development, regulation, reimbursement and commercial strategy will partner with payers, purchasers, policymakers, clinicians and patient groups to identify core components of an integrated evidence plan. If you would like to engage in this project and help streamline the path to regulatory and commercial success to optimize health outcomes for the greatest number of patients, learn more and share your interest to join (https://dimesociety.org/access-resources/evidence-defined/#iep-form).

Addressing Liver Health through Collaboration and Innovation: Donna Cryer, Global Liver Institute

Thu, 08 Jun 2023 08:00:00 -0000

Did you know that there are more than 100 types of liver diseases that affect 1.5 billion people worldwide? Join us as we explore the importance of collaboration and innovation in addressing liver health issues, the role of digital health and equity, and the future of liver health with Donna Cryer, J.D., Founder, President and CEO of the Global Liver Institute. Get the inside scoop on the latest developments in the field of liver health and how they can improve patient outcomes and access to care.

Exploring Space as the Next Frontier for Biopharma R&D: Maureen Haverty, Seraphim Space/Generation Space

Thu, 25 May 2023 08:00:00 -0000

Space exploration and research are rapidly advancing, and life sciences is a key component of this progress. Learn more about the opportunities and developments in space R&D and manufacturing, particularly in the life sciences sector, from Maureen Haverty, VP of Investment at Seraphim Space/Generation Space.

Transforming How Patients Manage Chronic Conditions: Waqaas Al-Siddiq, Biotricity

Thu, 11 May 2023 08:00:00 -0000

In this episode with Biotricity CEO and Founder Waqaas Al-Siddiq, PhD, discover how AI is transforming healthcare and how Biotricity's Bioheart device is helping to manage and prevent cardiac conditions.

Using Effective Communication to Build Strong Bridges: Sally Susman, Pfizer & Jim Weiss, Real Chemistry

Thu, 04 May 2023 08:00:00 -0000

Communication is a critical skill for leaders and company culture. In this episode, Real Chemistry Founder and Chairman Jim Weiss is joined by Sally Susman, Chief Corporate Affairs Officer of Pfizer and author of "Breaking Through," who shares her insights on the importance of communication in leadership, building corporate and product brands, and navigating challenging conversations.

Delivering Personalized Care for Chronic Health Conditions: Live from SXSW 2023 with Lee Shapiro

Thu, 27 Apr 2023 08:00:00 -0000

Recorded live from SXSW 2023, 7wire Ventures Co-Founder & Managing Partner Lee Shapiro explores how technology, data and collaboration can be used to make healthcare more personalized, efficient and cost-effective, ultimately leading to improved health outcomes.

Generative AI: Oh God What Now?: Live from SXSW 2023

Thu, 20 Apr 2023 08:00:00 -0000

With tools like ChatGPT and DALL-E dominating news cycles, many people – especially those working in creative jobs – are wondering if they will soon be replaced by the technology known as generative AI. During this session, originally recorded in front of a live audience at SXSW 2023, Sameer Grover, CNS Sr. Specialty Division Manager at AbbVie, and Romain Bogaerts, Director of AI Product Management at Real Chemistry, discuss what impact generative AI is having on the creative process, particularly in the healthcare space. Who is using generative AI, and where do we see things headed over the next 6-12 months (or weeks?)

Becoming a Change Agent through Impactful Disruption: Live from SXSW 2023 with GSK’s Alison Woo

Thu, 13 Apr 2023 08:00:00 -0000

Recorded live from SXSW 2023, Alison Woo, Head of Strategy, Planning and Paid Campaigns, Communications & Government Affairs at GSK, shares what a day in her life looks like, what she gathered at SXSW this year and what it means to be disruptive at a company without being too disruptive.

A Day in the Life of a Biopharmaceutical Leader: Live from SXSW 2023

Thu, 06 Apr 2023 14:51:00 -0000

This presentation, originally recorded in front of a live audience at SXSW 2023, showcases key stories and perspectives on what a day in the life of a leader at Bristol-Myers Squibb looks like. From their experiences and challenges to how their focus on patients drives them to continue to strive in their role during these truly complicated times.

Panelists:

Dr. Rosanna Ricafort, Vice President, Cell Therapy Clinical Development, Bristol-Myers Squibb
Bryant Powell, Associate Director & Chief of Staff, Bristol-Myers Squibb (Co-moderator)
Aaron Strout, Chief Marketing Officer, Real Chemistry (Co-moderator)

Innovating Data Approaches for Clinical Trial Recruitment: Live from SXSW 2023

Thu, 30 Mar 2023 08:00:00 -0000

This panel, originally recorded in front of a live audience at SXSW 2023, discusses innovative data sources for clinical trial recruitment and how to maximize their effectiveness. The panel explores a range of innovative data sources, such as online platforms, real world data and social networks, and how they can be used to find the right candidates for a study. The panelists discuss the advantages and disadvantages of different data sources, such as the potential cost savings, access to a larger pool of potential participants and the ability to target specific populations. They also discuss potential ethical considerations, such as protecting participant privacy and ensuring that the data used is accurate and up-to-date.

Panelists

Bryan Hansen, Director of Data Science & Digital Health Neuroscience, Johnson & Johnson
Maimah Karmo, CEO & President, Tigerlily Foundation
Joan Severson, Chief Innovation Officer, Clinical Ink
Aaron Strout, Chief Marketing Officer, Real Chemistry (Host)

Understanding Trends to Shape our Future Normal: Rohit Bhargava, Founder & Chief Trend Curator, Non-Obvious Company

Thu, 23 Mar 2023 08:00:00 -0000

Recorded live from SXSW 2023, Founder & Chief Trend Curator of the Non-Obvious Company Rohit Bhargava joins us to discuss why he continues to come back to SXSW, how the event has evolved and his new book co-authored with Henry Coutinho-Mason, The Future Normal, which leans into healthcare trends.

Changing the Relationship of Underserved Populations with Clinical Trials: Dr. Keolu Fox, Co-Founder, Native BioData Consortium & Assistant Professor, University of California, San Diego

Thu, 02 Mar 2023 09:00:00 -0000

Indigenous futurist and technologist Dr. Keolu Fox joins us this week to discuss how increased diversity in clinical trials can transform healthcare for underserved populations and for the overall healthcare system.

Building a Community of Caregivers: Andrew Parker, CEO & Founder, Papa

Thu, 16 Feb 2023 09:00:00 -0000

This week, CEO & Founder of Papa Andrew Parker joins the podcast and discusses how his company is empowering a new kind of healthcare built on human connection. Papa, a platform that connects older adults with Pals who provide companionship and assistance, seeks to address the caregiving shortage and support the US healthcare system’s Triple Aim.

Addressing a New Wave of Healthcare Challenges: Annalisa Jenkins, Compass Pathways & Jim Weiss, Real Chemistry

Thu, 12 Jan 2023 09:00:00 -0000

Annalisa Jenkins, MBBS, Non Executive Director at Compass Pathways & Jim Weiss, Founder and Chairman at Real Chemistry, join the podcast this week to discuss women in life sciences leadership roles, novel approaches to disease areas such as infectious diseases and cancer, and using AI for a more effective healthcare system.

Breaking Down Healthcare Industry Barriers: Chas Bountra, PhD, Pro Vice-Chancellor for Innovation & Professor for Translational Medicine, University of Oxford & Jim Weiss, Founder & CEO, Real Chemistry

Thu, 05 Jan 2023 09:00:00 -0000

Chas Bountra, PhD, Pro Vice-Chancellor for Innovation & Professor for Translational Medicine at the University of Oxford, and Jim Weiss, Founder & CEO of Real Chemistry, join this week’s episode to discuss accelerating healthcare through novel ideas and the importance of collaborating across organizations, industries and countries.

Democratizing Access to Healthcare: Pranam Ben, Founder & CEO, The Garage

Thu, 15 Dec 2022 09:00:00 -0000

Founder and CEO of The Garage, Pranam Ben, joins us to discuss the future of value-based care and The Garage’s approach of using technology and data to solve for equity and access issues facing the healthcare industry. Read The Garage’s blog post, Tiny Tasty Morsels, to learn about their Quintuple Aim approach to change healthcare for good.

Building the Future of HEOR: Christopher Boone, PhD, VP & Global Head of HEOR, AbbVie

Thu, 08 Dec 2022 09:00:00 -0000

In this week’s episode, Christopher Boone, PhD, VP & Global Head of Health Economic Outcomes and Research (HEOR) at AbbVie, discusses the changing landscape of HEOR, the importance of leadership, collaboration and innovation in the pharmaceutical industry, and the story behind his Twitter handle, DataHippie.

Improving Patient Care through Better Data Interoperability: Frank Harvey, CEO, Surescripts

Thu, 01 Dec 2022 09:00:00 -0000

In this week’s episode, Surescripts CEO Frank Harvey discusses how Surescripts is improving healthcare data interoperability and better empowering pharmacists to provide primary care to patients.

Harnessing the Human Approach: Harpreet Sood, MD, VP, Primary Care & Clinical Partnerships, Huma

Thu, 24 Nov 2022 09:00:00 -0000

Huma VP of Primary Care & Clinical Partnerships Harpreet Sood, MD discusses shifts in the digital health market and how Huma differentiates itself through a focus on patient centricity and collaboration across healthcare systems and teams.

Simplifying Medicine with Technology: Matt Titus, VP & Chief Commercial Officer, epocrates

Thu, 10 Nov 2022 09:00:00 -0000

Data and technology should make physicians’ lives simpler, not more complicated. Matt Titus, VP & Chief Commercial Officer, epocrates, shares how his team is making an impact.

Advocating for Patients: Elle Cole, Founder of Cleverly Changing, Patient Advocate & Author

Thu, 03 Nov 2022 08:00:00 -0000

Working toward creating better patient outcomes and experiences is something we have in common with Elle Cole, Founder of Cleverly Changing, Patient Advocate & Author.

Assessing the State of COVID-19: Monica Gandhi MD, MPH, Professor of Medicine, UCSF

Thu, 27 Oct 2022 08:00:00 -0000

The doctor will see you now! Monica Gandhi, MD, MPH, Professor of Medicine, UCSF, is back on the show, and she’s talking about all things COVID-19, flu, and vaccines.

Investing in Marketing & Analytics: Mark Stouse, Chairman & CEO, Proof

Thu, 20 Oct 2022 08:00:00 -0000

Investing in marketing and analytics is critical to navigating your organization successfully. Mark Stouse, Chairman & CEO of Proof, and Jim Weiss, Founder & Chairman of Real Chemistry, join the show to discuss this and the current state of marketing.

Advancing Health Equity: Mary Stutts, Chief Global Health Equity & Inclusion Officer, Real Chemistry

Thu, 13 Oct 2022 08:00:00 -0000

Mary Stutts, Real Chemistry’s Chief Global Health Equity and Inclusion Officer, is back on the show to discuss why investing in health equity makes our industry more inclusive, digitally driven, equitable, and, ultimately, more profitable.

Addressing Aging: Juliette Han, PhD, COO & CFO, Cambrian BioPharma

Thu, 06 Oct 2022 14:09:00 -0000

Addressing aging is a challenge that our client Juliette Han, PhD, COO and CFO of Cambrian BioPharma, welcomes because it's universal. Learn how Dr. Han and her team are aiming to increase "healthspan."

Accelerating the American Cancer Society’s Mission: Alice Lin Pomponio, Managing Director, BrightEdge Fund

Thu, 08 Sep 2022 08:00:00 -0000

This week’s guest is dedicated to accelerating the American Cancer Society’s (ACS) mission. Alice Lin Pomponio joins the show to discuss how the BrightEdge Fund accelerates the ACS’ goal to reduce cancer mortality, end pain and suffering, and advance health equity. Plus, she shares her love of a hit Broadway musical.

Accelerating Diversity & Inclusion: Marcus Sawyerr, Founder & CEO, EQ Community

Thu, 01 Sep 2022 08:00:00 -0000

Marcus Sawyerr, Founder & CEO of EQ Community, rejoins the show, but a lot has changed since the last time we spoke, like his mission to accelerate diversity and inclusion. And some things have remained the same, like his appreciation of JAY-Z.

Revolutionizing Neurodiagnostics and Brain Therapeutics: Mary Lou Jepsen, Ph.D., CEO & Founder, Openwater

Thu, 04 Aug 2022 08:00:00 -0000

Inventor, trailblazer and one of the 100 most influential people in the world, according to TIME Magazine, Mary Lou Jepsen, Ph.D., joins the show. She shares how her company, Openwater, is changing the game in neurotherapeutics and why she'd want a record player on a deserted island.

Learn more about this incredible work via Dr. Jepsen’s Life Itself talk.

Keeping the Biomedical Innovation System Humming: Peter Kolchinsky, Ph.D., Biotech Investor, Scientist & Author

Wed, 27 Jul 2022 19:41:00 -0000

Biotech investor, scientist and author Peter Kolchinsky, Ph.D. joins the show with our Founder and Chairman, Jim Weiss, to discuss what the passing of the Prescription Drug Pricing Reform bill would mean for our industry.

Making Health Care Approachable: Dr. Geeta Nayyar, Chief Medical Officer, Salesforce

Thu, 21 Jul 2022 08:00:00 -0000

Making health information more approachable, simple and easy to understand will improve health literacy and ultimately improve patient outcomes. Dr. Geeta Nayyar, Chief Medical Officer of Salesforce, joins the show to discuss health misinformation and her takeaways from the Life Itself conference, plus she shares her love of U2.

Honoring and Celebrating Caregivers: Alexandra Drane, CEO & Co-Founder, ARCHANGELS

Thu, 14 Jul 2022 08:00:00 -0000

Unpaid caregiving can often feel like a thankless job. This week’s guest, Alexandra Drane, is here to change that with her organization ARCHANGELS.

Fighting Hate for Good: Jonathan Greenblatt, CEO & National Director, Anti-Defamation League

Thu, 30 Jun 2022 08:00:00 -0000

Securing justice and fair treatment for all is at the core of what Anti-Defamation League’s work. Jonathan Greenblatt, CEO & National Director of the ADL, discusses how we can fight all forms of hate for good with Jim Weiss, Real Chemistry Founder & Chairman.

Putting Patients, Caregivers, and Community at the Center: Sally Schaeffer, VP of Community Engagement Strategy, Real Chemistry

Thu, 23 Jun 2022 12:30:59 -0000

Patients, caregivers, and their communities are at the center of our work, and nobody is a better advocate for these individuals than Sally Schaeffer our, VP of Community Engagement Strategy. In this episode, Sally tells her heartbreaking yet inspiring story of advocating for Sudden Unexpected Death in Epilepsy (SUDEP), learning how to be there for those experiencing grief, and sharing patients’ authentic voices in health care communications.

Electing Scientific and Health Care Leaders during Turbulent Times: Shaughnessy Naughton, Founder/President of 314 Action

Thu, 09 Jun 2022 08:00:00 -0000

Our guest this week is an expert in harnessing the voices of trusted scientific sources to spread vital health information. Action 314’s Founder and President, Shaughnessy Naughton, sits down to discuss why electing scientific and health care experts to our government re-builds trust during turbulent times.

Evolving the ASCO Experience: Real Chemistry Experts Dissect Trends Driving the Future of Medical Congresses

Tue, 31 May 2022 15:52:03 -0000

The cancer landscape is evolving at record speed – and so too are the expectations and experiences of attendees at the annual ASCO (American Society for Clinical Oncology) meeting, held annually in Chicago from June 3-7. Join Real Chemistry’s Jennifer Paganelli, Ujwal Pyati, and Brandon Pletsch, some our medical, media and creative experts, as they dissect trends shaping the optimal “art & science” approach to creating meaningful – and memorable – experiences at ASCO, the largest international cancer meeting of researchers, health care professionals, advocates and industry.

Understanding Current Risks, Treatments, and Prevention of COVID-19: Dr. Monica Gandhi (UCSF/ San Francisco General Hospital) and Jim Weiss (Real Chemistry Founder and Chairman)

Thu, 12 May 2022 08:00:00 -0000

We’re back with Dr. Monica Gandhi and our own Jim Weiss! We’ve loved checking in with these two about the current state of COVID-19, and this time, they delivered an uplifting assessment and a ton of recent data and studies to back it up.

Disrupting the Social Media World: Talking Elon Musk’s Twitter Deal with Chuck Hemann, Anke Knospe, and Jurgen Castro

Thu, 05 May 2022 08:00:00 -0000

Last week, Elon Musk bought Twitter, plunging the platform and our role in it into an uncertain future. At the highest level, what could this mean for health care communicators, practitioners, and patients looking for information? We sat down with our own social media experts, Chuck Hemann, Anke Knospe, and Jurgen Castro to hear their expert opinions.

Liberating Menstruators from Painful & Messy Periods: Lauren Wang, Founder & CEO, The Flex Company

Thu, 21 Apr 2022 09:00:00 -0000

We’re diving into a new topic on the podcast: menstrual health. Lauren Wang, Founder and CEO of The Flex Company, discusses how her company innovates in health care and makes periods a more normal and empathetic topic in everyday life. Plus, she shares her expert advice for female entrepreneurs pitching to a room full of men.

Looking Toward the Future: Shankar Narayanan, CEO, Real Chemistry

Fri, 18 Mar 2022 14:14:34 -0000

Our CEO, Shankar Narayanan, joins us for this week’s show. He opens up about why he joined Real Chemistry and shares where the industry and our organization are headed. Plus, he shares his ideal mixtape that will definitely give you earbud envy.

Living with an Endemic & the Future of Health Care: Peter Marks M.D., PhD., Director of CBER, FDA

Thu, 10 Feb 2022 09:00:00 -0000

Check out the first episode of the year with Dr. Peter Marks, Director of the Center for Biologics Evaluation and Research, FDA, and Jim Weiss, our Founder, and Chairman! Learn about how the US is evolving to living with an endemic, the role of communications for the FDA, and what's in store for the next generation of therapies.

Addressing the Omicron Variant: Dr. Monica Gandhi, Professor of Medicine, UCSF

Thu, 23 Dec 2021 21:10:31 -0000

As we head into the holiday season, there are a lot of questions and concerns about the Omicron variant. Dr. Monica Gandhi, Professor of Medicine at UCSF, joins the show to unpack the nuances of Omicron and share why she's optimistic about where we are in the pandemic.

Applying Lessons Learned from COVID-19: Dr. Scott Gottlieb, Former Commissioner, FDA

Thu, 16 Dec 2021 08:38:24 -0000

The year's final episode is here, and we saved the best for last! Dr. Scott Gottlieb, former FDA Commissioner, chats with Jim Weiss, our Founder & Chairman, about lessons learned from COVID-19, how variants will impact our future (i.e., JP Morgan 2022), and how we can prepare for the next pandemic.

Coming Out as LGBTQIA+: Beth Weiss, Global Head of Facilities, Real Chemistry & Jim Weiss, Founder & CEO, Real Chemistry

Thu, 28 Oct 2021 08:30:00 -0000

It's a family affair on this week's episode of the show! Our Global Head of Facilities, Beth Weiss, and Jim Weiss, our Founder, and CEO, join the show to chat about Beth's coming out journey and the importance of living as your authentic self.

Defining Market Access & Value: Amy Grogg, PharmD, Market Access and Value-Based Pricing Industry Leader

Thu, 14 Oct 2021 12:01:35 -0000

Curious about the basics of market access and value? Amy Grogg, PharmD, one of our CEO Advisory Board Members, joins the show to unpack all things market access and value. Plus, she dives into her appreciation of Green Day.

Ending Cancer as We Know It: Sung Poblete, President & CEO, Stand Up To Cancer

Thu, 07 Oct 2021 08:30:00 -0000

If Sung Poblete had one wish, it would be to put her company out of business because cancer as we know it is no more. The President & CEO of Stand Up to Cancer joins the show to discuss the mission of making every cancer patient a long-term survivor and shares her admiration of Rufus Wainwright.

Creating Change & Transformation in Healthcare: Maimah Karmo, President & CEO, Tigerlily Foundation

Thu, 02 Sep 2021 19:18:47 -0000

This week's guest is a true changemaker and force for good in healthcare. Maimah Karmo, President & CEO of the Tigerlily Foundation joins the show to discuss how she's advocating and driving actionable solutions in our industry. Plus, she shares her love of Michael Jackson’s Thriller album.

Incorporating Health Equity into Everything You Do: Mary Stutts, Chief Global Inclusion & Health Equity Officer, Real Chemistry

Thu, 05 Aug 2021 08:00:00 -0000

She’s back! Mary Stutts, Chief Global Inclusion & Health Equity Officer of Real Chemistry, joins the show again to discuss how to integrate health equity into everything you do.

Unlocking Siloed Health Data: Ardy Arianpour, CEO & Co-Founder, Seqster & Larry Mickelberg, Group President, Real Chemistry

Thu, 29 Jul 2021 09:00:00 -0000

Health data is medicine, according to Ardy Arianpour, CEO & Co-Founder of Seqster. Ardy is joined by Real Chemistry’s Larry Mickelberg to discuss how we can break down health data silos and what that would mean for the future of healthcare.

Celebrating the Extraordinary Minds of Health & Medicine: Marc Hodosh, Co-Creator, TEDMED & Founder & Co-Host, LIFE ITSELF with Dr. Sanjay Gupta

Fri, 23 Jul 2021 00:52:51 -0000

Co-Creator of TEDMED and Founder & Co-Host, LIFE ITSELF, with Dr. Sanjay Gupta, Marc Hodosh, joins the show to discuss his upcoming health conference and the genesis of TEDMED. Plus, he shares why he'd bring a CD with him on a deserted island.

Designing an Equitable Healthcare System: André Blackman, Onboard Health & Abby Hayes, Real Chemistry

Thu, 10 Jun 2021 14:14:04 -0000

We can’t undo 400 years of systemic racism in a week, creating equitable healthcare takes a movement not a moment. André Blackman, Founder & CEO of Onboard Health & Abby Hayes, Practice Leader of DE&I Engagement, Real Chemistry join this week’s episode to discuss designing an equitable healthcare system.

Introducing the Real Chemistry Podcast

Thu, 03 Jun 2021 08:00:00 -0000

New name, same ethos.

Celebrating Our Healthcare Heroes: Sandra Lindsay, Director of Patient Care - Critical Care, Long Island Jewish Medical Center/Northwell Health

Thu, 27 May 2021 08:00:00 -0000

It is an honor to have Sandra Lindsay, a critical care nurse, and the first person in the US to receive the COVID-19 vaccine join our show. As a healthcare hero, she opens up about her frontline experience and the importance of vaccinations, plus she discusses her appreciation of Bob Marley.

Ensuring Pancreatic Cancer Patients Can Thrive: Julie Fleshman, President & CEO, PanCAN

Thu, 13 May 2021 13:30:08 -0000

Doubling the survival rate of pancreatic cancer is an ambitious goal but a noble one. Julie Fleshman joins the show to discuss how her organization, PanCAN, is ensuring a world in which all pancreatic cancer patients will thrive.

Being a Change Driver: La Tonya Davis, Founder, Chief Hope Dealer & Podcast Host of The Breast Talk Ever

Thu, 06 May 2021 13:46:09 -0000

Host of The Breast Talk Ever podcast, Breast Cancer survivor, and committed change driver, La Tonya Davis joins this week’s show to share her truly inspiring story.

Solving Complex Problems in Cancer Care: Dr. Omolola Salako, Oncologist & Founder of Oncopadi

Thu, 29 Apr 2021 15:18:12 -0000

Dr. Omolola Salako, 5th Annual Grand Prize winner of the Astellas Oncology C3 Prize, joins the podcast to discuss her experience as an oncologist turned innovator and founder of a digital health tech startup. Learn about how she is working to empower patients in her home country of Nigeria.

Creating a Healthier World Through Communications: Terri Sanders, SVP of Enterprise Marketing and Communication, HIMSS & Jim Weiss, Founder & CEO, Real Chemistry

Thu, 15 Apr 2021 16:59:20 -0000

Healthcare is forever changed because of COVID-19. Terri Sanders of HIMSS and our Founder & CEO, Jim Weiss, share what innovations from the pandemic can shape the future of health.

The Renaissance of Digital Health: Dr. Michael Blum, Chief Digital Transformation Officer, UCSF Health

Thu, 25 Mar 2021 13:28:18 -0000

The use of digital tools is not the same as digital transformation, so what does this mean for healthcare? Dr. Michael Blum, Chief Digital Transformation Officer of UCSF Health, joins the show to discuss the digital health renaissance, the progress needed for our industry, plus he shares a pretty clever answer for the album he'd bring on a desert island.

Bringing Real Chemistry to SXSW: Hugh Forrest, Chief Programming Officer, SXSW & Jim Weiss, CEO/Founder, Real Chemistry

Thu, 11 Mar 2021 16:58:42 -0000

Real Chemistry Founder & CEO, Jim Weiss & Hugh Forrest, Chief Programming Officer of SXSW, discuss the innovative, future-thinking nature of SXSW, the excitement around #RealChemSXSW, and reminisce on the early days of the festival.

Storytelling & Transforming Healthcare Through Information & Technology: Karen Groppe, Senior Director of Strategic Communications, HIMSS

Thu, 11 Feb 2021 13:15:49 -0000

Telling stories of how information and tech can transform healthcare is essential for the entire ecosystem. Karen Groppe, Senior Director of Strategic Communications at HIMSS joins the show to discuss this, the importance of the whole message, and her love of Earth, Wind & Fire.

Making the World a Healthier Place with AI and Data: Mary Claire Duch, President of W2O pure & Jonathan Woodring, EVP & GM of IPM.ai

Thu, 04 Feb 2021 21:20:05 -0000

W2O recently acquired Swoop and IPM.ai to better equip our clients with tech-enabled solutions. This week, IPM.ai's Jonathan and W2O's Mary Claire Duch discuss our new partnership and the role tech-enablement plays in healthcare.

Making Choices to Stay Healthy: Jeff Dachis, Founder & CEO, One Drop

Thu, 28 Jan 2021 14:43:20 -0000

Empowering people with the right data to make healthy choices is the present and future of healthcare. Jeff Dachis, CEO & Founder of One Drop, discusses how the industry can make this happen and shares his appreciation of Led Zeppelin.

Allowing People to Bring their Authentic Selves to Work: Marcia Windross, Head of DE&I, W2O

Thu, 21 Jan 2021 15:25:55 -0000

Creating a workplace where people can bring their authentic selves to work leads to creativity and innovation. Our Head of DE&I, Marcia Windross discusses the importance of DE&I for companies and highlights National Mentoring Month and the impact of mentorship.

Standing Up Sanitizing Stations & Meeting a Need: Kelsey Carroll, Founder of Stand Up Stations

Thu, 17 Dec 2020 17:41:37 -0000

Necessity is the mother of invention — this certainly holds true for Kelsey Carroll, Founder of Stand Up Stations. Kelsey joins the show to discuss how her business launched during COVID-19 and how they've evolved their company over time.

Preventing, Detecting & Treating Colon Cancer: Brooks Bell, Colonoscopy Enthusiast & Board Member of the Colorectal Cancer Alliance

Thu, 10 Dec 2020 15:49:10 -0000

Colonoscopy Enthusiast & Colorectal Cancer Alliance Board Member, Brooks Bell, joins the show to share her colon cancer story. Plus, she discusses the importance of advocacy and ways we can all prevent, detect, and treat the third most common type of cancer.

Distinguishing Digital from Data: Jon Iwata, Executive Fellow at Yale School of Management & Former IBM SVP & Chief Brand Officer

Thu, 03 Dec 2020 14:42:34 -0000

Being digital and being data-driven are often conflated as the same, but they're not. This week's guest, Jon Iwata, Executive Fellow at Yale School of Management & Former IBM SVP & Chief Brand Officer, distinguishes between them. He also highlights the value both digital and data bring to the table and reaffirms the importance of the golden rule.

Giving Gratitude & Pausing to Reflect: Aaron Strout, CMO of W2O & Host of What2Know

Wed, 25 Nov 2020 14:59:28 -0000

Happy Thanksgiving eve! Aaron Strout, Host of What2Know & CMO of W2O, reflects on the topics, guests, and intentions of this year's episodes with the content producer of the podcast, Maya Ollie. Plus, you’ll hear, which guest is at the top of his wish list.

Giving Up Screens One Day a Week to Get Back Connection: Tiffany Shlain, Emmy-nominated Filmmaker, Founder of The Webby Awards & Author

Thu, 19 Nov 2020 17:15:02 -0000

Prioritizing mental health is important to your overall well-being, productivity, and happiness. Tiffany Shlain, Emmy-nominated Filmmaker, Author & Founder of The Webby Awards, shares the power of giving up screens one day a week.

Using Data to Help People Do More, Feel Better & Live Longer: Sara Hughes, SVP & Head of Biostatistics, GSK

Thu, 12 Nov 2020 14:50:19 -0000

The importance of data and statistics in the healthcare industry cannot be overstated. Sara Hughes, SVP & Head of Biostatistics at GSK joins the show to discuss the role of data in health, and shares how leveraging statistics can create a healthier world.

Health Citizenship & the 2020 Election: Jane Sarasohn-Kahn, Health Economist, Author & Advisor, THINK-Health and Health Populi Blog

Thu, 05 Nov 2020 16:01:15 -0000

Jane Sarasohn-Kahn, Author, Health Economist & Advisor, rejoins the show and her message about health citizenship could not be timelier. She unpacks the 2020 Election, key trends, COVID-19, and what this all potentially means for healthcare.

Investing in Women: Jesse Draper, Founder & General Partner, Halogen Ventures

Thu, 22 Oct 2020 13:17:57 -0000

Welcome back, Jesse Draper, Founder & General Partner of Halogen Ventures! Jesse joins the show to discuss her recent, viral Medium article, plus she shares the importance of investing in women and unpacks why this is an opportunity, not a charity.

Changing Society by Playing Fair: Eve Rodsky, New York Times Best-Selling Author & Keynote Speaker

Thu, 15 Oct 2020 19:18:33 -0000

Eve Rodsky, NYT Best-Selling Author and Keynote Speaker, shares how changing society for the better starts in our homes. Learn practical ways that couples can play fair and create equity for one another, plus she shares her one wish for the world.

Bridging the Gap Between Hollywood and Healthcare: Matt Lalin & Jared Weiss, Founders and Managing Partners of starpower

Thu, 08 Oct 2020 13:07:19 -0000

Earlier this week we announced starpower is a part of the W2O team! W2O Global President, Jennifer Gottlieb, chats with starpower Founders and Managing Partners, Matt Lalin and Jared Weiss, to discuss why we made our long-standing partnership official, the power of influencer marketing, and how we will continue to be first at what's next in healthcare.

Empowering Health Systems with Technology: Hemant Taneja, Founder of Commure, Managing Director of General Cataylst & Author

Thu, 01 Oct 2020 13:59:18 -0000

Hemant Taneja, Investor, Entrepreneur, and Author joins the show to discuss the importance of health assurance, shares why tech shouldn't disrupt health and reminisces over Bob Marley.

Using Ideas Beyond Medicine to Impact Cancer: Daniella Koren, 2019 Innovation Prize Winner of the C3 Prize and CEO of Arches Technology

Thu, 24 Sep 2020 17:21:34 -0000

Daniella Koren, CEO and founder of Arches Technology, joins the show to share her experience as a past winner of the Astellas Oncology’s C3 Prize, her expertise as an entrepreneur and how others can apply for the C3 Prize before the application window closes on September 28, 2020. Daniella also discusses how Arches Technology developed MyCareCompass, a digital patient education, and engagement program, to help people impacted by cancer navigate everyday care by providing relevant information and evidence-based education in an easy-to-understand format, one step at a time.

Creating Agile Drug Development for Pandemics: Gareth Griffiths, Professor of Clinical Trials at University of Southampton & Saye Khoo, Professor of Pharmacology & Therapeutics at University of Liverpool

Fri, 18 Sep 2020 00:57:43 -0000

Redesigning conventional drug development to function efficiently during COVID-19 and other pandemics is essential. Professor Gareth Griffiths and Professor Saye Khoo explain how their platform, AGILE, is designed to do this necessary work.

Understanding a Value-Based Care Healthcare System: Guy D’Andrea, Founder & Managing Partner, Discern Health

Thu, 20 Aug 2020 16:28:59 -0000

Guy D’Andrea, Founder & Managing Partner of Discern Health (a W2O company), outlines the fundamentals of value-based healthcare, he discusses Discern and W2O's recent partnership and shares his love of U2.

Creating a Playbook for Data Privacy: Dan Linton, Global Data Privacy Officer, W2O

Thu, 13 Aug 2020 20:12:11 -0000

W2O’s Global Privacy Officer, Dan Linton, joins the show to discuss how our recent survey serves as a data privacy playbook for healthcare companies, how our findings were impacted by COVID-19, and what this research means for the healthcare industry as a whole.

Start Where You Are, Use What You Have, Do What You Can: Amberly Lago, Motivational Speaker & Best-Selling Author

Thu, 30 Jul 2020 19:54:55 -0000

Amberly Lago, Motivational Speaker & Best-Selling Author, joins the show to share her life story, a story of true resilience. Learn how you can start where you are, use what you have, and do what you can.

Using Your Voice to Ignite Change: Mary Stutts, SVP of Corporate Relations, Sumitovant BioPharma & Founder of The Center for Excellence in Life

Thu, 23 Jul 2020 16:21:29 -0000

Mary Stutts, SVP of Corporate Relations, Sumitovant BioPharma & Founder of The Center for Excellence in Life shares how we achieve health equity, why she founded The Center for Excellence in Life, and the importance of using your voice.

A Salesman and a Farmer’s Son Walk into a Creative Agency: Frank Mazzola Co-Global Chief Creative Officer of 21GRAMS and Tom Richards, Co-Global Chief Creative Officer of 21GRAMS

Thu, 16 Jul 2020 19:22:45 -0000

Frank Mazzola and Tom Richards, Co-Global Chief Creative Officers of 21GRAMS are this week's guests of What2Know. The two discuss Tom's recent appointment to the 21GRAMS’ team and the importance of bringing thoughtful creativity into healthcare.

In Honor of Miles Hall: Taun Hall, Co-Founder of the Miles Hall Foundation

Thu, 02 Jul 2020 12:20:48 -0000

On June 2nd 2019, Miles Hall was in a mental crisis. When his family called law enforcement for help, he was shot and killed by the Walnut Creek Police. Taun Hall, Miles' mother and Co-Founder of the Miles Hall Foundation, shares his story.

Caring for Patients with Cultural Humility: Monica Gandhi, MD, MPH, San Francisco Co-Chair, AIDS Conference 2020

Tue, 30 Jun 2020 12:17:56 -0000

Physicians treating patients from marginalized communities must practice cultural humility. Dr. Monica Gandhi, SF Co-Chair for the AIDS 2020 Conference, discusses this on our latest episode of What2Know. She also shares lessons from the HIV pandemic that apply to the COVID-19 pandemic, and she discusses this year's AIDS 2020 Conference.

Championing Health Equity for All: Cynthia Carey-Grant, Oakland Co-Chair, AIDS 2020 Conference

Thu, 25 Jun 2020 14:19:12 -0000

Health equity is at the forefront of the COVID-19 conversation. Cynthia Carey-Grant, Oakland Co-Chair for the AIDS 2020 Conference joins the show to discuss health disparities within marginalized communities. She also shares the parallels between HIV and the coronavirus and highlights what she's looking forward to during this year's virtual conference.

Transforming the Lives of People Living with Neuromuscular Diseases: Lynn O'Connor Vos, President & CEO, Muscular Dystrophy Association

Mon, 22 Jun 2020 10:30:00 -0000

Jennifer Gottlieb, W2O Global President, and Muscular Dystrophy Association (MDA) Board Member chats with Lynn O'Connor Vos, President & CEO of the MDA. The two discuss how the MDA has pivoted amid COVID-19 and how the MDA is transforming the lives of people with neuromuscular diseases.

Transforming an Organization Amid COVID-19: Jeff Davidson, Co-Founder & Co-CEO of Camp Gladiator

Thu, 28 May 2020 13:31:25 -0000

Jeff Davidson, Co-Founder & Co-CEO of Camp Gladiator, discusses how the fitness platform has adjusted to COVID-19 and shares key organizational learnings gleaned during the pandemic.

Championing Cultural Competency in Healthcare: Eloiza Domingo, Executive Director and Global Head of Engagement, Diversity & Inclusion of Astellas Pharma US

Thu, 21 May 2020 12:50:19 -0000

Creating cultural competency within healthcare organizations is key for patients. Eloiza Domingo of Astellas Pharma US discusses the importance of cultural competency within the industry and unpacks how diversity and inclusion improves patient outcomes.

Understanding COVID-19: Dr. Sir Michael Jacobs, Infectious Diseases Physician & Clinical Director of Infection, Royal Free Hospital

Thu, 14 May 2020 13:45:42 -0000

Dr. Sir Michael Jacobs, Infectious Diseases Physician & Clinical Director of Infection at the Royal Free Hospital outlines what is being learned about COVID-19 and how these learnings impact treatment.

Battling COVID-19 from the Frontlines: Joseph Habboushe MD, Emergency Physician at NYU & CEO of MDCalc

Thu, 07 May 2020 20:03:41 -0000

Dr. Joseph Habboushe, Emergency Medicine Physician at NYU and CEO of MDCalc, shares his experience of combating COVID-19 from the ground in NYC.

Embracing Change in Order to Grow: Bryan Specht, Group President of Transformation, Consumer Activation & Marketing at W2O

Mon, 04 May 2020 17:59:19 -0000

W2O’s newest team member, Bryan Specht is this week's guest on What2Know. He chats about his new role at W2O, the uberization of healthcare, and key lessons learned amid COVID-19.

Purposefully Scaling, Innovating & Increasing Accessibility to Proprietary Healthcare Data: Adam Cossman, Audun Utengen, and Seth Duncan of W2O

Thu, 23 Apr 2020 13:32:57 -0000

W2O recently acquired Symplur to strengthen and scale data for smarter healthcare decision making. Our own Adam Cossman, Audun Utengen, and Seth Duncan discuss what this looks like for our clients, how we've partnered to combat COVID-19 and the power of social data within the industry.

Communicating Thoughtfully During COVID-19: Ellen Gerstein, Head of Content & Employee Advocacy at Pfizer and Wendy Carhart, Managing Director at W2O

Wed, 15 Apr 2020 13:26:00 -0000

During COVID-19, it's essential for organizations to communicate effectively to their key stakeholders, particularly their employees. Ellen Gerstein, Head of Content & Employee Advocacy at Pfizer, and Managing Director of W2O, Wendy Carhart, discuss best practices for organizations to follow.

Taking Action Against the Coronavirus: Dilawar Syed, President & CEO, Lumiata

Thu, 02 Apr 2020 13:26:23 -0000

There are actions our leaders and society can take to combat the coronavirus. Dilawar Syed, President & CEO of Lumiata, discusses steps to fight COVID-19, he shares the role government is playing, plus he unpacks how AI can be part of the solution.

Making Sense of the Coronavirus: Angela Rasmussen, PhD, Associate Research Scientist, Columbia University Mailman School of Public Health

Thu, 12 Mar 2020 12:44:26 -0000

Dr. Angela Rasmussen, Associate Research Scientist at Columbia University Mailman School of Public Health, discusses misconceptions around the corona virus, the importance of investment in public health, and what we all can do about COVID 19.

Swimming to Fight Cancer: Rob Butcher, President & CEO, Swim Across America

Thu, 27 Feb 2020 17:04:00 -0000

We took a short break, but we’re back! This week, Rob Butcher, President & CEO of Swim Across America joins the show. He shares the importance of funding cancer research, discusses how his organization raises money to support research, plus he gives two solid book recommendations.

Encouraging Clinical Trial Participation: Ken Getz, Deputy Director & Research Professor at Tufts Center for the Study of Drug Development

Tue, 24 Dec 2019 14:20:23 -0000

Conducting clinical trials properly is essential for participation. Ken Getz, Deputy Director & Research Professor at Tufts Center for the Study of Drug Development, discusses how to design clinical trials well and he shares how technology has changed the industry.

Confronting Racial Bias and Disparities in Healthcare: Nikole Hannah-Jones, Investigative Reporter of The New York Times Magazine and Creator of The 1619 Project

Thu, 19 Dec 2019 14:33:37 -0000

Nikole Hannah Jones, Investigative Reporter at The New York Times Magazine and Creator of The 1619 Project, discusses racial inequities within healthcare and shares her perspective on what it will take to reverse these biases.

Investing in Medical Devices: Dennis McWilliams, Venture Partner of Santé Ventures & Managing Director of SparkMed Advisors

Thu, 12 Dec 2019 11:38:37 -0000

Investing in medical devices involves a critical eye for innovation and a passion for making the world a healthier place. Dennis McWilliams of Santé Ventures and SparkMed Advisors dives into this, he predicts the future of healthcare, plus he gives his 6,200-page book recommendation.

Building Inclusive Workplaces for Women: Brooke Bullen, Group Director of W2O, Abby Hayes, Managing Director of W2O and Jennifer Shaugnessy, Managing Director of W2O

Thu, 21 Nov 2019 13:50:54 -0000

WSJ Women in the Workplace is an event that brings together business leaders to have a real conversation about how managers, executives and companies can be better at building inclusive workplaces. Brooke Bullen, Group Director of W2O, Abby Hayes, Managing Director of W2O and Jennifer Shaugnessy, Managing Director of W2O, share key learnings from the event.

Meet the Man Behind the Mic: Aaron Strout, Chief Marketing Officer of W2O and Host of What2Know

Thu, 14 Nov 2019 13:28:07 -0000

Ready to get to know the man behind the mic? Host of What2Know and W2O CMO, Aaron Strout is this week's guest. He chats with Lisa Kalfus, VP of Marketing at Wente, about all things marketing and about the mentors who have impacted him profoundly. Plus, he shares two stellar book recs.

Marching For Our Lives: Ariel Hobbs, Board Member of March For Our Lives, Lauren Hogg, Co-Founder of March For Our Lives & Delaney Tarr, Co-Founder of March For Our Lives

Thu, 07 Nov 2019 01:01:31 -0000

Delaney Tarr, Lauren Hogg, Co-Founders of March For Our Lives, and Board Member, Ariel Hobbs join us this week. They chat about leveraging social media to create a movement, they open up about the challenges of activism, plus share some of their favorite albums.

Making Space for Diversity & Inclusion: Dr. Michael Lomax, President & CEO, United Negro College Fund

Thu, 31 Oct 2019 12:54:59 -0000

Making space for diversity and inclusion is critical in every industry. Dr. Michael Lomax, President & CEO of the United Negro College Fund, discusses this, the impact of UNCF’s work, and his affinity for bel canto-style opera.

Delivering an Actionable & Personalized Healthcare Experience: Carina Edwards, CEO, Quil Health

Thu, 17 Oct 2019 13:02:13 -0000

Meeting patients where they are, through actionable and personalized healthcare experiences, is essential for both them and their caregivers. Carina Edwards, CEO of Quil Health, dives into this, the power of tech within health, and her life as a secret introvert.

Empowering Girls: Diana Kapp, Writer, Journalist & Author of Girls Who Run the World

Thu, 10 Oct 2019 13:53:48 -0000

This week's guest, Diana Kapp, discusses her book "of Girls Who Run the World", unpacks how we all can contribute to real progress for women, and delves into the purpose behind her recent open-letter to Forbes.

Establishing Health Citizenship: Jane Sarasohn-Kahn, Author, Health Economist & Advisor of THINK-Health

Thu, 19 Sep 2019 14:52:37 -0000

Establishing health citizenship is critical for better health outcomes, according to this week’s guest. Jane Sarasohn-Kahn, Author, Health Economist & Advisor of THINK-Health discusses key trends in health consumerism, health economics, and her latest book.

Creating the World’s Greatest Internship: Paulo Simas, Chief Creative Officer of W2O and Trevor Hubbard, CEO & Executive Creative Director of Butchershop

Thu, 22 Aug 2019 12:57:33 -0000

Building the World's Greatest Internship requires collaboration and creativity. Paulo Simas, Chief Creative Officer of W2O and Trevor Hubbard, CEO & Executive Creative Director of Butchershop, discuss building the ideal internship.

Embodying Fearlessness as an Executive: Robin Toft, Author and CEO & Founder, Toft Group

Thu, 15 Aug 2019 12:27:48 -0000

Being an elite executive demands bravery. Author and CEO & Founder of Toft Group, Robin Toft, unpacks how execs can learn to be fearless. Plus, she shares why diversity and gender inclusion is sound for business, and discusses her latest book.

Storytelling and Standing Up to Cancer: Katie Couric, Award-Winning Journalist & Cancer Advocate

Wed, 31 Jul 2019 22:50:15 -0000

This week on What2Know, Katie Couric, award-winning Journalist and Cancer Advocate, joins the show to cover an array of topics. During this episode she discusses her company, her passion for supporting cancer caregivers, and even examines the evolution of news.

Exploring the Future of Immuno-Oncology: Dr. James P. Allison, Nobel Prize Winner & Jill O’Donell-Tormey, CEO of Cancer Research Institute

Sun, 23 Jun 2019 21:15:00 -0000

Cancer has afflicted all of us in some way, shape or another. Dr. James P. Allison, Nobel Prize Winner and Jill O-Donell-Tormey, CEO of Cancer Reasearch Institute, dive deep into the past, present and future state of immuno-oncology – a form of cancer treatment that uses the body’s own immune system to fight this horrible disease.

Giving Youth their Moon Shot: Nancy Conrad, Founder & Chairman, Conrad Foundation

Thu, 13 Jun 2019 12:16:18 -0000

Giving youth their moon shot is best for our future. Nancy Conrad, Founder and Chairman of the Conrad Foundation, discusses the role the Conrad Challenge plays in helping youth design the future, she discusses her late husband, Pete Conrad, former NASA Astronaut, plus she shares her life motto.

Investing in Organizational Relevance: Gary Grates, Principal, W2O

Fri, 07 Jun 2019 17:06:00 -0000

Relevance is the new reputation. Gary Grates, W2O's Principal, dives into the importance of relevance, he dissects the unique position it plays in healthcare, and he discusses how W2O is partnering with clients to prioritize their organizational relevance.

Making the World a Healthier Place Through Marketing Communications: Jim Weiss, Founder & CEO of W2O, Jennifer Gottlieb, President of W2O, and Brian Murphy, VP of New Mountain Capital

Thu, 30 May 2019 12:36:51 -0000

We recently announced our partnership with New Mountain Capital. This partnership will accelerate the continued growth and scale of the firm, so we're able to continue to meet the evolving needs of our clients. On this week's episode, Jim Weiss, Founder & CEO of W2O, Jennifer Gottlieb, President of W2O, and Brian Murphy, VP of New Mountain Capital, share how we are working together to make the world a healthier place through marketing communications.

Looking Beyond Treatment to Improve the Cancer Care Journey: Bill Rancic, Entrepreneur & Mark Reisenauer, SVP of Oncology at Astellas Pharma

Thu, 23 May 2019 15:22:40 -0000

Looking beyond treatment is key to improving the cancer care journey. This week Entrepreneur Bill Rancic and Astellas Pharma's Oncology SVP Mark Reisenauer, discuss the challenges of being a caregiver and why they are excited about Astellas Oncology’s C3 Prize, a global challenge that aims to address the complexities of the cancer journey by funding the best ideas in cancer care beyond medicine.

Lowering Drug Costs to Create Better Healthcare Outcomes: David Henka, CEO, ActiveRADAR

Thu, 09 May 2019 17:04:41 -0000

Part of creating better healthcare outcomes requires lowering drug costs. David Henka, CEO at ActiveRADAR, shares the role his company is playing in this, discusses the importance of reference pricing, plus he shares his connection to The Happiest Place on Earth.

Humanizing the Patient/Doctor Relationship: Blake McKinney, MD, Chief Medical Officer, CirrusMD & President, CirrusMD Provider Network

Thu, 02 May 2019 12:58:25 -0000

Creating a patient experience that is instant, ongoing, and relational is the future of healthcare. Blake McKinney, MD, Chief Medical Officer of CirrusMD and President of CirrusMD Provider Network discusses telemedicine, the future of industry, and Les Miserables.

Investing in Healthcare and Technology: Lisa Suennen, Lead of Manatt Ventures, Group Leader of Digital & Technology Group, Manatt, Phelps & Phillips, LLP

Fri, 26 Apr 2019 13:26:40 -0000

Investing in healthcare and technology is critical for building a healthier world. Lisa Suennen of Venture Valkyrie and Manatt, Phelps & Phillips, LLP, unpacks what this looks like, predicts the future of health and tech, plus she shares her connection to four-leaf clovers.

Incorporating Technology into Your Wellness & Wellbeing: Jeremiah Owyang, Founding Partner & Industry Analyst, Kaleido Insights

Thu, 11 Apr 2019 12:39:43 -0000

He’s back! Jeremiah Owyang, Founding Partner & Industry Analyst of Kaleido Insights, rejoins What2Know to discuss the inevitable relationship between tech and healthcare. He also divulges how tech is reshaping health, forecasts the future of the industry, plus he shares his current favorite reads.

Learn more about Modern Wellbeing.

Harnessing AI to Better Healthcare: Eric Topol, MD, EVP of Scripps Research, Author

Thu, 04 Apr 2019 12:26:27 -0000

Implementing AI into healthcare, when done in the appropriate way, can positively impact the industry greatly. Eric Topol, MD, EVP of Scripps Research and Author, discusses introducing AI to healthcare, his book "Deep Medicine", and shares what he'd like to change in healthcare.

Making an Investment in the Future: Stephen Ibaraki, Serial Entrepreneur, Futurist, and Investor

Thu, 28 Mar 2019 12:51:51 -0000

If we invest in the future, in the right ways, we can make the world a better place for all. Stephen Ibaraki, Serial Entrepreneur, Futurist, and Investor, dives into this further on this week’s episode. Plus, he discusses technology’s relationship to healthcare, the aging population, and a new book he's particularly excited about.

Designing Products to Create a Healthier World: ck Andrade, PhD, Director of Product Management, Philips

Thu, 21 Mar 2019 22:59:34 -0000

Designing a good product in healthcare ultimately can lead to a healthier world. ck Andrade, PhD, Director of Product Management, Philips, discusses the part she plays in her current role and forecasts her vision for the future of healthcare. Plus, you won't believe what she does in her spare time.

Employing a Holistic Approach for Health and Wellness: Sweta Vikram, Author and Wellness Entrepreneur

Thu, 28 Feb 2019 13:57:30 -0000

When it comes to health and wellness, a holistic and customized approach is required. Sweta Vikram, bestselling Author and Wellness Entrepreneur, discusses this, predicts the future of the wellness space, and shares her love of Ol' Blue Eyes.

Innovating in Healthcare with Social Media: Julissa Viana, Global Social Media Lead, Celgene Corporation

Thu, 21 Feb 2019 19:15:45 -0000

It's not only possible but necessary to use social media to innovate in healthcare. Julissa Viana, Global Social Media Lead at Celgene Corporation, discusses how companies can make this a reality, she unpacks the power of data, forecasts where the industry is headed in five years, and reveals her true personality.

Cultivating Innovation in Healthcare: Chetan Parekh, Associate Brand Director & Innovation Portfolio Leader, P&G Ventures

Thu, 14 Feb 2019 15:12:11 -0000

Nurturing innovation requires intelligence, partnership, and patience. Chetan Parekh, Associate Brand Director & Innovation Portfolio Leader of P&G Ventures, discusses how this relates to healthcare, the opportunity to innovate for the aging population, and his exercise hack.

Driving Change in Healthcare Transportation: Dan R. Trigub, Head of Business Development, Uber Health

Thu, 07 Feb 2019 18:29:44 -0000

Democratizing healthcare transportation is crucial for patients' quality of care and quality of life. Dan R. Trigub, Head of Business Development for Uber Health, discusses this, HIMSS 2019 trends, his love of EDM, and how being a first-generation American has shaped him.

Covering Healthcare: Zachary Tracer, Healthcare Editor of Business Insider

Thu, 31 Jan 2019 20:40:14 -0000

Reporting on healthcare well is key because it is something that touches us all. Zachary Tracer, Healthcare Editor of Business Insider, discusses this, how the industry is refashioning itself, his past life as a photojournalist, and being a Deadhead.

Simplifying Access to Healthcare: Marcus Osborne, VP of Health & Wellness Transformation, Walmart

Thu, 24 Jan 2019 15:11:05 -0000

Granting easier access to healthcare means healthier individuals who are engaged in their well-being. Marcus Osborne, VP of Health & Wellness Transformation at Walmart, dives into this, bringing a consumer-centric approach to healthcare, where healthcare is headed in the next 10 years, and his favorite band from across the pond.

Bettering Healthcare Through Data and Government: Mona Siddiqui, MD, MPH, Chief Data Officer, US Department of Health & Human Services

Thu, 17 Jan 2019 17:09:24 -0000

Strengthening healthcare through data and government is a delicate and rewarding balance. During this year’s J.P. Morgan Healthcare Conference, Mona Siddiqui MD, MPH, Chief Data Officer of the US Department of Health and Human Services, sat down to discuss this, in-home patient care, the power of data, Giacomo Puccini, and the time she swam with sharks.

Leading with the Digital Experience in Healthcare: Florian Otto, CEO & Co-Founder, Cedar

Thu, 10 Jan 2019 19:33:24 -0000

Bringing a digital-first experience to healthcare is now the expectation. CEO of Cedar, Florian Otto, discusses how the industry must progress, the future of patient billing, and his days as a pharmacy delivery boy.

Innovating in Healthcare Through Partnership: Rowan Chapman, PhD, Head of Johnson & Johnson Innovation, California

Thu, 20 Dec 2018 14:27:55 -0000

Partnership is critical when it comes to innovating in healthcare. Rowan Chapman, PhD, Head of Johnson & Johnson Innovation, California, understands this implicitly. She discusses JNJ's commitment to innovation and steps everyone can take to innovate. Plus, she shares how hiking across a glacier changed her entire perspective.

Cultivating an Audience Using Social Media: Alex Aiono, Musician

Thu, 13 Dec 2018 14:31:09 -0000

Building your audience on social media is all about listening to your audience and executing. It sounds simple, but many brands, organizations, and individuals still struggle to make this happen. This week’s guest, musician Alex Aiono, does not. Amassing nearly 1 billion views on Youtube, Alex, has become a master of social strategy. He discusses how to build your audience on social media, the importance of individual channel strategy, and being a hopeless romantic

Creating the Path for Accessible Healthcare: Robbie Cape, CEO & Co-Founder, 98point6

Thu, 06 Dec 2018 17:57:42 -0000

Bringing primary care to all requires commitment to accessibility and the marrying of health and technology. This week’s guest, Robbie Cape, CEO and Co-Founder of 98point6, discusses the future of health, telemedicine, and AR. Plus, he dives into the music that drives his kids crazy and his love of knitting.

Taking Advantage of AI and Machine Intelligence: John Fennelly, CEO of Lionbridge

Thu, 29 Nov 2018 16:05:45 -0000

Leveraging AI, machine intelligence, language translation, and localization can have tremendous benefits for our society. CEO of Lionbridge, John Fennelly, discusses this, the industry’s future, Jefferson Airplane, and his new pup.

Disrupting Healthcare: Matthew Holt, Health 2.0, SMACK.Health, and The Health Care Blog

Thu, 15 Nov 2018 17:03:25 -0000

This week’s guest, Matthew Holt, wears many hats from Co-Chair of Health 2.0 to President of SMACK.Health. Why? To disrupt healthcare in order to strengthen it. He shares how this is done, the future of data and pricing, the greatest invention from the last 50 years, and his love for Queen.

Fixing America’s Primary Care Shortage: Andrew Allison, Head of Next Generation Clinic Enterprise Strategy, Aetna

Thu, 08 Nov 2018 20:18:11 -0000

Resolving America’s primary care shortage is complex but feasible. This week’s guest, Andrew Allison, Head of Next Generation Clinic Enterprise Strategy at Aetna, discusses how this can be done, telemedicine, goals for 2020 and his current athletic passion.

Bettering Healthcare Through Information and Technology: Steve Wretling, Chief Technology and Innovation Officer, HIMSS

Thu, 01 Nov 2018 19:23:02 -0000

Using health IT to influence healthcare for the better is the future of the industry. This week’s guest, Steve Wretling, Chief Technology and Innovation Officer of HIMSS, discusses the future of industry, including virtual hospitals and the union of data and health, plus his affinity for cooking and love of The Police.

Advocating for Health Equity: Stephen Lockhart, M.D. PhD, Chief Medical Officer of Sutter Health

Thu, 25 Oct 2018 15:55:43 -0000

We all have a role to play in health equity and it’s time we all do our part in making it a reality. This week’s guest, Stephen Lockhart, M.D. PhD, Chief Medical Officer of Sutter Health, shares action steps, the future of the industry, the role technology will play, and his love of Miles Davis.

Supporting Early Stage Immunotherapy Research to Fuel Breakthroughs in Cancer Treatment: Jill O'Donnell-Tormey, Ph.D., CEO & Director of Scientific Affairs, Cancer Research Institute

Thu, 18 Oct 2018 15:50:41 -0000

Cancer Research Institute is a pioneer in using immunotherapy to treat cancer. This week’s guest, Jill O’Donnell-Tormey, Ph.D., CEO and Director of Scientific Affairs, discusses the future of oncology research, the upcoming CRI Awards Gala, what it’s like working alongside a Nobel Prize winner, and her love of baking.

Strengthening America’s Healthcare: Matt Menning, Director of IHMI Engagement, American Medical Association

Thu, 11 Oct 2018 20:33:29 -0000

Integrating across people, tools, and systems is the key to bettering US #healthcare. Matt Menning, Director of IHMI Engagement at American Medical Association, expands on this idea in this week’s episode. Plus he discusses data, Obamacare, and an obscure band from the seventies he believes everyone should know.

Bettering Healthcare Through Technology: Tanvi Vattikuti Abbhi, Co-Founder, Veta Health

Fri, 05 Oct 2018 21:23:42 -0000

Improving healthcare through technology is both our reality and future. This week’s guest Tanvi Vattikuti Abbhi, Co-Founder of Veta Health, not only understands this challenge, but fully embraces. Tanvi dives into this, how to effectively use data, fitness wearables, and Britney Spears.

Providing Better Healthcare Through Early Intervention: Jason Alderman, Chief Communications Officer, Clover Health

Thu, 27 Sep 2018 20:23:18 -0000

Early intervention is essential to providing better healthcare according to this week’s guest, Jason Alderman, Chief Communications Officer of Clover Health. Jason dives into this, the role of comms professionals in healthcare (and beyond), and relives his days as a child actor.

“Unlearning” to Reimagine Health Care: Rasu Shrestha, Chief Innovation Officer of UPMC and EVP of UPMC Enterprises

Thu, 20 Sep 2018 15:51:18 -0000

Reimagining health care will require an active unlearning of stoic frameworks. As an industry, we should challenge ourselves to unlearn older paradigms in order to create a better system for the future. Rasu Shrestha, Chief Innovation Officer of UPMC and EVP of UPMC Enterprises, dives into this, gene editing, AI, and Sting.

Redefining PR: Aarti Shah, COO, Senior Editor, and Head of Strategic Partnerships of The Holmes Report

Thu, 13 Sep 2018 20:37:31 -0000

Redefining PR is essential for the industry to move forward. Aarti Shah, COO, Senior Editor, and Head of Strategic Partnerships at The Holmes Report discusses this and how PR influences behavior. Plus, she shares how she spent her recent sabbatical and her favorite Josh Ritter album.

Marketing in Healthcare with Empathy: Larry Dobrow, Senior Editor, MM&M

Fri, 07 Sep 2018 20:54:07 -0000

Communicating as a human being rather than a marketer is paramount in healthcare. As an industry, implementing empathy within our communications, will only build stronger communities, systems, and connections. This week’s guest Larry Dobrow, Senior Editor of MM&M, discusses this, the Red Sox, and the Boss.

Leveraging Data in Healthcare: Seth Duncan, Chief Analytics Officer, W2O

Thu, 30 Aug 2018 22:13:48 -0000

Analytics powers everything we do at W2O. Perhaps no one understands this better than our Chief Analytics Officer, Seth Duncan. Seth dives into how W2O is able to leverage analytics for our clients, the future tech will play in healthcare, and The Beatles.

Showcasing Some of Our Favorite Episodes

Fri, 24 Aug 2018 01:36:17 -0000

Our producer, Blaire Clause, reflects on some of her favorite episodes from the past year and a half. She includes clips of key soundbites from entrepreneurs and experts in the healthcare, technology, and consumer industries. See more at w2ogroup.com/what2know

Preventing Terrorism: Fred Burton, Chief Security Officer of Stratfor and Author

Thu, 16 Aug 2018 14:31:57 -0000

Understanding and stopping terrorism requires a multifaceted approach, this week’s guest understands this first hand. Fred Burton, Chief Security Officer of Stratfor, and Author, shares what it takes to counter acts of terror, books that inspire him, and The Boss.

Improving Healthcare Through Data: Sean Duffy, Co-Founder & CEO, Omada Health

Thu, 09 Aug 2018 15:40:10 -0000

Leveraging data to improve patient outcomes is key to the future of healthcare, this week's guest understands this implicitly. Sean Duffy, Co-Founder & CEO of Omada Health, discusses all things digital health, The Animal Collective, and you'll never guess which world record he broke in college.

Connecting Healthcare & Technology: Dr. Leonard Y. Lee, Chief of Cardiothoracic Surgery at Robert Wood Johnson University Hospital, Professor

Thu, 02 Aug 2018 14:29:26 -0000

Healthcare and technology undoubtedly are closely tied. Their relation to one another will undoubtedly be the key in each industries future. Dr. Leonard Y. Lee, Chief of Cardiothoracic Surgery at Robert Wood Johnson University Hospital and Professor, discusses the connection between health and tech, the American Heart Association, and jazz.

Designing the Future: Bob Johansen, Author, Distinguished Fellow of the Institute for the Future

Thu, 26 Jul 2018 15:27:07 -0000

How will our health impact our lifestyle? What role will video games play? Bob Johansen, Distinguished Fellow of the Institute for the Future and Author, discusses all things related to the future, his latest book, and his recent love of Arcade Fire and Imagine Dragons.

Empowering People to Lead Healthy Lives: Glen Tullman, CEO, Livongo

Thu, 19 Jul 2018 14:13:56 -0000

Keeping people healthy and making it a seamless process is essential in today’s healthcare system. Glen Tullman, CEO of Livongo, understands this implicitly, and is focused on empowering people to live their lives on the go, despite their chronic condition. He shares his wealth of knowledge, the role we can play, plus his passion for tea and Bruce Springsteen.

Serving Both Masters: Creating Valuable Content for Brands and Audiences | Otto Bell, Chief Creative Officer, CNN’s Courageous

Thu, 12 Jul 2018 14:25:07 -0000

Producing content that adds value for both brands and audiences is an absolute must. Otto Bell, Chief Creative Officer of CNN’s Courageous, shares how to serve both masters, his obsession behind the periodic table, and his love of Van Morrison.

Loving Your Brand: Adam Rosenberg, Brand Engagement Manager of PR & Digital Content, Kingsford Charcoal

Thu, 05 Jul 2018 15:51:13 -0000

Advocating for your brand is a labor of love, but a labor that is worthwhile. Kingsford Charcoal's Brand Engagement Manager of PR and Digital Content, Adam Rosenberg, shares how he’s worked to understand the brands he has been a part of, and how that’s made him an advocate. Also, he dives into baseball, what he personally likes to grill, and Pearl Jam.

Writing the New Story of Healthcare: Karen Ignagni, CEO & President, EmblemHealth

Thu, 28 Jun 2018 16:03:12 -0000

How is healthcare evolving and being reshaped? Karen Ignagni, CEO & President of EmblemHealth, lends her expertise, shares her favorite place to get her news, and why she loves America’s pastime so much.

Preparing for the Future of Public Health: Rajeev Venkayya, President, Takeda Pharmaceutical, Global Vaccine Business

Thu, 21 Jun 2018 22:25:18 -0000

The future of vaccines and public health is rapidly approaching. What does this mean for healthcare organizations and for the general public? Rajeev Venkayya, President of Takeda Pharmaceutical’s Global Vaccine Business, gives an overarching view of the public health industry and action steps we all can take to ensure public health is optimal for the greater good.

Marketing in the Ever-Changing World of Tech: Alyson Griffin, VP of Global Brand & Thought Leadership, Intel Corporation

Thu, 14 Jun 2018 18:52:39 -0000

Marketing in the world of tech takes agility, a mastery of technology, and a deep understanding of audience. This week Alyson Griffin, VP of Global Brand & Thought Leadership at Intel Corporation, unpacks how to do this well, how the world of tech has evolved, and her love of Nirvana.

Championing for Good: Adrian Adams, CEO, Aralez Pharmaceuticals Inc.

Thu, 07 Jun 2018 17:17:58 -0000

Everyone can do their part and get involved for social good. Whether you work for a non-profit or partner alongside an organization to support a cause, we all have a role to play in making the world a better place. Adrian Adams, CEO of Aralez Pharmaceuticals Inc. and this year’s Chairman of the American Heart Association’s Heart Ball joins host Aaron Strout. Adrian discusses ways we can all get involved to do good, the American Heart Association, and The Eagles.

Impacting the World of Work: Marcus Sawyerr, President, Adecco Group X

Thu, 31 May 2018 17:33:44 -0000

Providing flexibility for employees is necessary in today's modern workplace. Marcus Sawyerr, President of Adecco Group X shares the various ways companies can provide this flexibility, the books that are currently inspiring him, and Taekwondo…all in a killer British accent.

Solving the Hunger Crisis, the World’s Dumbest Problem: Komal Ahmad, CEO & Founder of Copia

Thu, 24 May 2018 14:24:28 -0000

Did you know we waste over 365 million pounds of food every day? Did you know there’s something you can do about it? CEO of Copia, Komal Ahmad, is on a mission to solve the world’s dumbest problem, hunger. Komal sits down with host, Aaron Strout, to discuss the logistics behind the hunger crisis, how we all can play a role in solving this issue, and the books that inspire her. Plus, she recommends a video that we guarantee will make you smile.

Striking a Chord: Using Music to Effect Social Change | Chuck Leavell, Keyboardist of The Rolling Stones and Co-Founder of the Mother Nature Network

Thu, 17 May 2018 20:57:16 -0000

No doubt music has the ability to make us feel and empathize, because of this it can actually effect change. Chuck Leavell, Keyboardist for the Rolling Stones, Co-Founder of Mother Nature Network, and Author dives into this more with host, Aaron Strout, plus he discusses his love for the environment and dog training.

Debunking the Mysteries, Myths & Fears Behind Science: Seema Kumar, Vice President, Innovation, Global Health, and Policy Communication, Johnson & Johnson Innovation

Thu, 10 May 2018 20:31:15 -0000

The public perception of science has shifted over time – what once inspired, now can instill fear and distrust. It’s imperative that we reclaim the narrative back to the heart of what science can be: hopeful and human. This week Seema Kumar, Vice President, Innovation, Global Health, and Policy Communication at Johnson & Johnson Innovation chats with guest host, Greg Matthews, Managing Director, Healthcare Analytics Innovation at W2O, about how this looks, what JNJ Innovation is doing about it, and the King Pop.

Building a Customer-Centric Brand, Pete Blackshaw, Head of Digital Innovation & Service Models, Nestle

Thu, 03 May 2018 19:01:01 -0000

What does it mean to actually have a brand that is customer-centric? Pete Blackshaw, Head of Digital Innovation & Service Models at Nestle, discusses this, avocado farming, and indie music.

Building Mutually Beneficial Business Relationships: Ahmad Nassar, President, NFL Players Inc.

Thu, 26 Apr 2018 21:13:42 -0000

Whether it’s an in-store appearance or nationwide ad campaign – an athlete’s career is ultimately a business. This week Ahmad Nassar, President of NFL Players Inc., chats about building mutually beneficial relationships between players and the NFL, the future of tech in sports, plus you won’t believe who used to be his law school professor.

Doing Good Through Sports: Sue Petersen, Executive Director, Giants Community Fund

Thu, 19 Apr 2018 19:44:49 -0000

Doing good not only feels good, but it’s the right thing to do. This week Sue Petersen, Executive Director of the Giants Community Fund discusses the importance of doing social good, how organizations can do this well, and some pretty stellar Mel Brooks’ movies.

Ty Shay, CMO of Norton and Lifelock at Symantec: Embracing Accountability as a Marketer

Thu, 12 Apr 2018 16:40:56 -0000

Marketers must be accountable to their customers, goals, and revenue in order to succeed. This week Ty Shay, CMO of Norton and Lifelock at Symantec discusses accountability steps for marketers, why he’s a Houston Rockets fan, and his love for the 80s.

Joelle Kaufman, CMO, Dynamic Signal: Communicating with Your Company’s Most Valuable Asset, Your People

Thu, 05 Apr 2018 18:59:06 -0000

The most valuable asset to an organization is its people – that’s why communicating with them well is imperative to the health of a company. This week Joelle Kaufman, CMO of Dynamic Signal, chats with host Aaron Strout about employee comms strategy, the value employees add to a business & The Boss.

Cheers to Jennifer Gottlieb, President of W2O & Hall of Femme Inductee!

Mon, 02 Apr 2018 12:04:35 -0000

On this week’s special episode, W2O President Jenn Gottlieb joins Aaron Strout to discuss the DNA of our firm, her partnership alongside CEO Jim Weiss, what it means to a Hall of Femme Inductee, and her impressive knowledge of auto parts.

Ray Kerins, SVP & Head of Communications of Government Relations & Policy, Bayer US: Being Authentic

Thu, 29 Mar 2018 20:06:33 -0000

In today’s world, authenticity cannot simply be a buzzword within your company’s mission statement, it must permeate every aspect of your business. On this week’s episode Ray Kerins discusses how Bayer has remained authentic through various initiatives, why authenticity matters to stakeholders, and of course, his collegiate cheerleading career.

Black Pistol Fire: Economics, The Great White North, and Rock & Roll

Thu, 22 Mar 2018 20:02:25 -0000

Rock band, Black Pistol Fire, sits down with host Aaron Strout before performing at our GeekACue event. The duo discusses all things rock and roll, plus reveal who has a secret tattoo and who has a degree in economics.

Dr. Victoria Romero, Chief Scientist, Next Century Corporation: Applying Cognitive Psychology and Data Science to Counter Fear-Based Marketing, Extremism and Terrorism

Thu, 15 Mar 2018 22:36:22 -0000

Dr. Victoria Romero discusses how the understanding of cognitive psychology paired with data science plays a key role in a very important topic - combating fear-based marketing, extremism, and terrorism. She shares detail into her work as Chief Scientist at New Century Corporation, where she helps counter influence messaging from criminal and terror organizations – especially within youth and teens.

Linette Lopez, Senior Finance Correspondent, Business Insider: Navigating the Ever-Changing World of Journalism

Thu, 08 Mar 2018 19:15:52 -0000

Journalism has changed in many ways over the past couple of years. From topics to reporting, the industry has evolved and with it so has its reporters, editors and everyone in between. This week Linette Lopez, Senior Finance Correspondent at Business Insider discusses the world of journalism, the stories that excite her, and the Boston Red Sox.

Suhail A. Khan, Director of External Affairs, Microsoft: Bridging the Gap Between Faith, Tech & Politics

Thu, 01 Mar 2018 22:15:20 -0000

In order to build common ground, we must start from a place of respect. In this day and age, regardless of your faith or politics, it’s imperative that we come to the table willing to listen and to empathize. This week’s guest, Suhail A. Khan, Director of External Affairs at Microsoft, shares how issues and solutions regarding faith and politics impact our society and the world of technology.

Highlighting some of our Favorites in Celebration of our One Year Anniversary

Thu, 22 Feb 2018 19:14:33 -0000

In celebration of one year since first launching the show, we curated some of our favorite clips from previous episodes. They cover a range of topics from tips to raising capital, global trends, how to best leverage social channels and more!

Ashley Wellington-Fahey, CEO & Founder, The Relish: Scoring Big with Female Sports Fans

Thu, 15 Feb 2018 22:06:02 -0000

Ashley Wellington-Fahey, CEO & Founder of The Relish is a bonafide sports fan who had an unmet need and did something about it. This week she chats with Aaron Strout about connecting with female sports fans, creating authentic content and athletes who are impressing her on and off the field.

Bob Pearson, Vice Chair & Chief Innovation Officer, W2O: Thinking Like an Innovator

Thu, 08 Feb 2018 19:46:52 -0000

This week’s guest is our own Chief Innovation Officer Bob Pearson. Host, Aaron Strout, picks his brain about innovation, his latest book on counter-terrorism, SXSW, and the Yankees. Plus, discover what books he’s reading and why he loves Dave Matthews Band.

Jaime Punishill, CMO, Lionbridge: Employing Change Effectively, Mastering Language Translation & Guns N’ Roses

Thu, 01 Feb 2018 21:15:02 -0000

Jaime Punshill, CMO of Lionbridge can discuss just about anything. Whether it’s political science, being a catalyst for organizational change, mastering language translation or Guns N’ Roses. He dives into this and more with host Aaron Strout.

Jaimy Szymanski, Industry Analyst & Founding Partner, Kaleido Insights: Applying Disruptive Technology to Retail

Thu, 25 Jan 2018 16:21:44 -0000

Every industry is rapidly evolving due to the technology we have available and retail is no exception. Jaimy Szymanski, Industry Analyst & Founding Partner of Kaleido Insights, sits down with host, Aaron Strout, on the heels of NRF to discuss how tech is impacting retail and how these trends apply to other B2C industries. Plus, we discuss Kidz Bop and Shovels & Rope.

David Kirkpatrick, CEO & Founder of Techonomy, Author & Journalist: Valuing the Influence of Technology

Thu, 18 Jan 2018 19:06:52 -0000

Host Aaron Strout chats with CEO & Founder of Techonomy, Author & Journalist, David Kirkpatrick. They dive into the influence and reach of tech, David's book, The Facebook Effect, and W2O's and Techonomy's new partnership.

Jonathan Bush, CEO & Co-Founder, athenahealth: Designing a Frictionless Healthcare System

Thu, 11 Jan 2018 19:17:01 -0000

Removing the friction from healthcare would ultimately provide value for patients and doctors. Jonathan Bush, CEO & Co-Founder of Athenahealth shares why this matters and how his organization is contributing. Plus, we dive into AI and Nathaniel Rateliff & The Night Sweats.

For additional insight, check out his book, "Where Does it Hurt".

Chef Aarón Sánchez: Keeping Content Fresh and Authentic on Social Media

Thu, 04 Jan 2018 22:55:09 -0000

Aarón Sánchez is an award-winning chef, a judge on FOX’s hit culinary competition series MASTERCHEF, cookbook author and philanthropist! How does he have time master social media, jam out to Prince and write poetry? He shares with host Aaron Strout.

Celebrating the Past Year and Looking Ahead – Thanks for Listening!

Thu, 28 Dec 2017 20:47:37 -0000

Aaron Strout, CMO of W2O and host of this podcast, reflects on the past year and highlights some of his favorite episodes. He also hints at some new exciting events coming up in 2018 in celebration of the new year. Happy Holidays! As always, please send in any ideas for speakers or topics you’d like to hear more on.

David Ewing Duncan, Author, NPR Correspondent, The Daily Beast Columnist & CEO of ARC Fusion: Uniting the Potential of Life Sciences, Health & Tech

Thu, 21 Dec 2017 16:48:47 -0000

The life sciences field is exciting and rapidly evolving. This week Author of When I’m 164, Chief Correspondent at NPR , Columnist at The Daily Beast), and CEO of ARC Fusion, David Ewing Duncan, discusses what’s exciting in the field, how using life sciences, health and tech can extend life and what that means.

Cong Ding, Investor, Comcast Ventures: Forging a Path in Early Stage Tech & Venture Capitalism

Thu, 14 Dec 2017 16:12:20 -0000

Comcast Ventures Investor Cong Ding understands what it takes to carve out space in early technology and venture capitalism industries. She shares her perspective and insight with host Aaron Strout. Plus, you’ll see how she feels about Pirates of the Caribbean and Taylor Swift.

Michael Marinello, SVP of Strategic Communications, Turner: Adapting Content for Current Consumer Habits

Thu, 07 Dec 2017 17:47:07 -0000

Michael Marinello, SVP of Strategic Communications at Turner shares the challenges that traditional media platforms face as streaming habits have changed due to technology and how to adapt.

Dawoon Kang, Co-Founder, COO & Head of Marketing of Coffee Meets Bagel: Building Authentic Connections Through Technology

Thu, 30 Nov 2017 22:11:29 -0000

Host Aaron Strout chats with Co-Founder, COO & Head of Marketing of Coffee Meets Bagel, Dawoon Kang. The two discuss how the dating app enables users to build authentic connections with strangers.

Shawn Goodman, Head of Global Oncology, Corporate Communications | Impacting the Future of Cancer Research: Takeda Pharmaceuticals International Co.

Thu, 16 Nov 2017 22:40:12 -0000

Shawn Goodman, Head of Global Oncology Corporate Communications discusses his career journey and touches on a very important topic - the future of cancer research.

Ann Handley, Author, Chief Content Officer of Marketing Profs: Creating Content That Matters to Your Audience:

Fri, 10 Nov 2017 02:02:41 -0000

Ann Handley, Author and Chief Content Officer of Marketing Profs chats about the privilege of marketing, how to create value for your audience, and the importance of creating great content. Plus, we got the scoop on her latest book project and her thoughts on flying.

Janica Alvarez, CEO & Co-Founder, Naya Health: Improving Nutritional Health Through Health Tech Data

Thu, 02 Nov 2017 17:29:35 -0000

CEO & Co-Founder of Naya Health, Janica Alvarez, discusses how her company is improving nutrition through their health tech products (breast pumps & smart bottles).

Whurley (William Hurley), Chairman, Author, Blogger: Explaining Quantum Computing to Babies

Thu, 26 Oct 2017 16:19:59 -0000

What do quantum computing & building organizations have in common? This week's quest is well-versed in both! Whurley shares his expertise with host Aaron Strout.

Chris Noessel, Author & Global Design Practice Lead of IBM: Understanding Agentive Tech’s Impact on the World | Ep 34

Thu, 19 Oct 2017 20:49:57 -0000

Author & Global Design Practice Lead of IBM, Travel & Transportation, Chris Noessel & host Aaron Strout geek out over design, AI & agentive technology.

Sahil Jain, CEO & Co-Founder of AdStage: Understanding the Future of Advertising | Ep. 33

Thu, 12 Oct 2017 21:34:08 -0000

CEO & Co-Founder of AdStage, Sahil Jain, understands the pulse of digital advertising. On this week’s episode he discusses where digital has been, the current state of digital and where he sees it headed in the future.

Recap and a Look to What’s Ahead – Thanks for Listening!

Thu, 05 Oct 2017 17:04:36 -0000

Host Aaron Strout looks back at the last 32 episodes and highlights some of the most notable speakers and topics, and hints at what’s to come.

Please send in questions or speakers you would like to hear from on the show, and we encourage you to give feedback via an Itunes review. Thanks for listening!

Erik Murnighan, President, The International Culinary Center: Infusing Social Media & Technology into Culinary Experiences

Fri, 29 Sep 2017 00:52:03 -0000

Leveraging social media and technology has proven to be highly impactful for the culinary industry. Erik Murnighan, President of The International Culinary Center chats about the plethora of ways food has benefited from the evolution of tech & social.

Kim L. Hunter, Founder & CEO of The LAGRANT Foundation: Elevating Diversity to Strengthen Business

Thu, 21 Sep 2017 19:14:22 -0000

Kim L. Hunter (Founder & Managing Partner of KLH & Associates + President & CEO of LAGRANT COMMUNICATIONS) noticed a major issue in our industry and decided to do something about it. Kim is also the founder & CEO of the LAGRANT Foundation, an org. that addresses the lack of diversity in the advertising, marketing and public relations fields. He shares how prioritizing diversity strengthens organizations and enables stronger ideas for clients.

Jeremiah Owyang, Founder of Crowd Companies: Operationalizing Corporate Innovation | Ep. 30

Thu, 14 Sep 2017 23:11:25 -0000

Digital has forced every industry to adapt, change and innovate. From automotive to music, corporations are being pushed to be creative like never before. This week’s guest, Jeremiah Owyang, Founder of Crowd Companies, discusses how top organizations are operationalizing innovation and what steps companies need to take in order to ensure they are not left behind.

Combating Cancer With Data, Tech & Life Sciences with John Hinshaw, EVP & Chief Customer Officer, HPE & John Orwin, Board Member, Retrophin, Seattle Genetics & Array BioPharma| Ep. 29

Thu, 07 Sep 2017 14:23:13 -0000

The use of data, technology and life sciences have proven to essential to the fight against cancer. This week Aaron Strout chats with John Hinshaw, Board Member of DocuSign, The Bank of New York Mellon, and the National Academy Foundation and John A. Orwin, Board Member of Seattle Genetics, Retrophin, and Array BioPharma to discuss this balancing act.

Jessica Mega, M.D., M.P.H., Chief Medical Officer, Verily (Google's Life Sciences arm): Shaping the Future of Medicine

Thu, 31 Aug 2017 15:39:26 -0000

Chief Medical Officer of Verily (Google's Life Sciences arm), Jessica Mega, M.D., M.P.H., chats with Aaron Strout on what it will take for the healthcare industry to define the future of medicine.

Navigating Crisis Comms With Karen Boyd (City of Oakland), Karen Terrill (Media Survival Group), Michelle Guido (Orlando Police Dept.), Sgt. Wanda Miglio (Orlando Police Dept) | Ep 27

Thu, 24 Aug 2017 16:44:35 -0000

Karen Boyd (Communications Director, City of Oakland), Karen Terrill (President, Media Survival Group), Michelle Guido (PIO, Orlando Police Dept.), and Sgt. Wanda Miglio (PIO, Orlando Police Dept.) sit down with Aaron Strout to discuss how empathy and strategy work together in crisis communications.

Adam Klein, Winner of Survivor: Championing for Good and Pursuing Your Dreams | Ep 26

Thu, 17 Aug 2017 20:20:54 -0000

Adam Klein, winner of Survivor, has always believed in the power of championing for good while pursuing your dreams. From managing a homeless shelter to fighting cancer through a campaign inspired by his mother (#LiveLikeSusie), he understands no goal is out of reach. Learn more about the #LiveLikeSusie campaign.

ZZ Ward, Musician: Reaching Your Audience Authentically Through Social Media | Ep 25

Thu, 10 Aug 2017 16:25:48 -0000

Musician, ZZ Ward, has used social media (particularly Instagram) to connect with her audience. From sharing her lack of love of early mornings to what it’s like to travel across two continents in three 3 days, ZZ’s fans have authentic and direct access. She discusses how this has helped shape her relationship with fans.

Mark Stouse, CEO, Proof: Running Large-Scale Cause and Effect Analysis to Support Businesses | Ep. 24

Thu, 03 Aug 2017 17:13:42 -0000

Mark Stouse, CEO of Proof recognizes the power of data and its necessity to any organization. On this week’s episode he discusses how to accurately prove cause and effect, but more importantly, the value that adds to a business.

Jonathan H. Corr, President & CEO, Ellie Mae: Mastering the Balancing Act of High Tech & High Touch Customer Experiences | Ep. 23

Thu, 27 Jul 2017 18:22:58 -0000

Jonathan H. Corr, President & CEO of Ellie Mae, has seen the evolution of the mortgage business. Even though technology has changed the way the mortgage industry operates, Jonathan understands that customers value high touch experiences just as much as high tech experiences. On this week’s episode, he discusses this notion and the upcoming Ellie Mae Classic, a charity golf tournament that supports Bay area charities that our firm is also excited to support!

Joanne Pasternack, VP Community Relations & Exec. Director, Warriors Community Foundation Shares: Growing Corporate Social Responsibility at Scale | Ep 22

Thu, 20 Jul 2017 19:14:33 -0000

Joanne Pasternack, VP Community Relations, Exec. Director, Warriors Community Foundation has dedicated her career to helping businesses and organizations serve their communities. On this week's episode she shares why organizations value corporate social responsibility, what it takes to scale initiatives, and what value these initiatives bring to communities.

Learn more about the Warriors Community Foundation here: http://www.nba.com/warriors/foundation/

Stephanie Cathcart, Global Head of External Affairs, GE Oil & Gas: Understanding How to be an Effective B2B Communicator with Aaron Strout | Ep. 21

Thu, 13 Jul 2017 14:49:12 -0000

Stephanie Cathcart, Global Head of External Affairs, GE Oil & Gas, sits down Aaron Strout to discuss the multiple facets of B2B marketing. From crisis to comms to the importance of innovation, they discuss what it means to be an effective B2B communicator. Stephanie even recaps her experience working on a national political campaign. Plus you'll never guess Who is one of Stephanie's favorite bands.

Colonel William Reeder Jr. Identifies Key Traits of Effective Leadership and Recaps His Journey as a POW with Aaron Strout| Ep. 20

Thu, 06 Jul 2017 15:18:27 -0000

Colonel William Reeder Jr. chats with Aaron Strout about how to effectively lead and what makes an exceptional leader. Through his time in the military (including being a POW during the Vietnam war), Colonel Reeder recognizes how attitude effects outcome. Hear more about his remarkable journey.

Tracy DiNunzio, Founder & CEO of Tradesy Creating a Collaborative Economy for Women in the World of Tech with Aaron Strout

Thu, 29 Jun 2017 18:43:47 -0000

Tracy DiNunzio, Founder & CEO of Tradesy, chats with host Aaron Strout about navigating the venture capitalism space. Tracy dives into the advantages and challenges of being a woman in tech, the importance of diversity and inclusion, and how ultimately understanding how to sell to herself helped her sell her brand.

John Battelle, Author, CEO & Co-Founder, NewCo: Rethinking our Relationship With Data, Information and Technology

Thu, 15 Jun 2017 19:05:00 -0000

John Battelle, author, CEO & Co-Founder of NewCo chats with Aaron Strout about how we marketers, communicators, and consumers should responsibly navigate our relationship with information. In order to innovate during an age where data and information are accessible like never before, it is key to recognize how information, data, advertising and UX are making the world smaller and more dynamic. Listen to find out more.

Joseph Jaffe, Entrepreneur and Author|Exploring Best Practices to Innovate and Disrupt in the Digital Age Ep 16

Thu, 08 Jun 2017 14:47:54 -0000

Joseph Jaffe, CEO/Co-founder of Evol8tion (startupsforbrands.com) and author, sits down with Bob Pearson, Chief Innovation Officer of W2O Group, to discuss the steps organizations and individuals should consider to successfully innovate in a rapidly changing digital world. He references his experience working with an array of clients from start-ups to some of the world’s leading brands, and pinpoints how technology plays a key role in successful growth.

Check out his latest book, Z.E.R.O.: Zero Paid Media as the New Marketing Model, which dissects the marketing model, putting an emphasis on owned assets and entrepreneurship here: https://www.amazon.com/Z-R-Media-Marketing-Model/dp/1118801156

Jennifer Farmer, MD of Communications, PICO National Networking: Exploring how the Power of Language Can Impact Communications | Ep 15

Thu, 01 Jun 2017 15:21:15 -0000

Jennifer Farmer, MD of Communications for PICO National Networking, public speaker and book author, chats with Aaron Strout on she how she uses the power of language to effectively speak out on social issues. She also discusses her experience working through social justice campaigns within the Ohio Senate, Ohio House of Representatives, and Former President Barack Obama.

If you’d like key takeaways from the National Summit on Strategic Communications - which Jennifer spoke at and where this was recorded -you can view them on W2O Group’s blog here: http://w2o.to/2rQITEw.

Mark McKinnon, Exec Producer of Showtime’s: Crafting Successful Political Campaigns and TV shows Through Storytelling | Ep 14

Thu, 25 May 2017 15:00:04 -0000

Mark Mckinnon, political advisor, communications strategist, and exec producer of Showtime’s, The Circus, sits down with Aaron Strout to discuss how he’s leveraged storytelling as an approach to lead successful political campaigns. He also walks through how the show, The Circus: Inside the Greatest Political Show on Earth, came to fruition.

This episode was recorded at the National Summit in Strategic Communications. If you’d like key takeaways from that event, which Mark spoke at, you can view them on W2O Group’s blog here: http://w2o.to/2rQITEb

For more information, contact us at info@w2ogroup.com.

Jim Weiss, CEO & Founder, W2O Group: Understanding the 7 Traits of Effective Entrepreneurial Employees | Ep 13

Thu, 18 May 2017 14:25:59 -0000

Jim Weiss, CEO of W2O Group, chats with Aaron Strout about his journey since starting and growing the firm, what inspires him, and what characteristics he looks for in employees that embody the “entrepreneurial spirit” of the company. Listen in to learn more.

To hear more detail, view the talk he gave at the National Summit on Strategic Communications on periscope here: http://w2o.to/2qp1bhk

View Jim’s blog post with accompanying visuals here: http://w2o.to/2qsRgW5

Marta Newhart, VP of Global Communications, Johnson Controls: Managing Communications, Growth and Corporate Reputation for Customers, Shareholders and Employees Globally| Ep 12

Thu, 11 May 2017 22:15:32 -0000

Marta Newhart, VP of Global Communications at Johnson Controls, chats with Aaron Strout about managing communication across a large, global organization. The impact of social media has changed how brands communicate with customers, shareholders and employees, which means marketers and communicators must always be ready to pivot. Take a listen to learn more!

See more at w2ogroup.com/what2know

Hugh Forrest, Chief Programming Officer, SXSW Interactive Festival: Curating Content, Thought Leaders, Creativity and Emerging Trends through the SXSW Interactive Festival | Ep 11

Thu, 04 May 2017 16:32:07 -0000

Hugh Forrest, Chief Programming Officer of the SXSW Interactive Festival, chats with Aaron Strout about his 28 year tenure with the organization, it’s evolution, impact on the community, and plans for the future. He even shares some inside scoop on his interaction with President Barack Obama and First Lady Michelle Obama. Listen to find out more.

*Note: The band Hugh refers to is "CarSick Cars", not "Go Car Go". You can listen to their full album here: https://www.youtube.com/watch?v=Q5eEJLdtAqU

See more at w2ogroup.com/what2know

Jesse Draper, Founder, Halogen Ventures & Host: Investing in Female Entrepreneurs, Platforms for Thought Leadership and the Power of Curiosity | Ep 10

Thu, 27 Apr 2017 16:36:47 -0000

Jesse Draper, Founder of Halogen Ventures and Creator/Host of Emmy-nominated series, “The Valley Girl Series” sits down with W2O CMO, Aaron Strout, to discuss her journey in investing in women entrepreneurs and how her curiosity and exposure to technology from an early age shaped her career. She’s a 4th generation investor who is passionate about investing in female-founded consumer technology companies and is a big fan of one of the greatest bands of all time. Take a listen to find out more!

See more at w2ogroup.com/what2know

Jory Des Jardins, Entrepreneur: The Importance of Great Content, Empowering Women Entrepreneurs and the Power of Networking | Ep 09

Thu, 20 Apr 2017 21:01:05 -0000

Jory Des Jardins, entrepreneur, and W2O Group CMO, Aaron Strout, sit down to discuss how she successfully built a network to empower female leaders and entrepreneurs through BlogHer, her current involvement with SheWorx, and how she thinks content has evolved online. She also mentions other inspiring female leaders including Daina Middleton, former executive at Twitter and author of “Grace Meets Grit: How to Bring Out the Remarkable, Courageous Leader Within”.

Jory joined Jan Ryan, Partner at Capital Factory, at W2O Group’s Movers & Shapers event during SXSW 2017 to discuss how female founders and investors tend to think. View that talk here: http://w2o.to/2oOQaVo

For more information, contact us at info@w2ogroup.com.

See more at w2ogroup.com/what2know

Max Ventilla, Founder and CEO, AltSchool: Applying Technology to Build Businesses and Scalability

Thu, 13 Apr 2017 18:11:10 -0000

Max Ventilla, Founder and CEO of AltSchool sits down with W2O Group CMO, Aaron Strout, to discuss how he leverages technology to build businesses, his experience working at Google, and how he’s dedicated his career to improving education through Altschool.

Chris Redlitz, venture capitalist, Founder, Transmedia Capital: Forging a Path to Entrepreneurship Through Passion, Investment and Perseverance | Ep. 07

Wed, 05 Apr 2017 17:33:26 -0000

Chris Redlitz, venture capitalist and founder of Transmedia Capital, sits down with Aaron Strout to discuss how he followed his passions and persevered to become a successful entrepreneur. He also partnered with his wife to start The Last Mile, an organization designed to prepare incarcerated individuals for successful reentry through business and technology training.

Brian Monahan, Head of Vertical Strategy, Pinterest: Cultivating Platforms for Knowledge Sharing, Idea Curation, and Marketing Strategies| Ep. 06

Thu, 30 Mar 2017 22:01:13 -0000

Brian Monahan, Head of Vertical Strategy at Pinterest, chats with Aaron Strout about his reason for co-founding NewCo with John Battelle, the power of knowledge sharing/idea curation, and various marketing strategies he practices at Pinterest.

Haroon K. Ullah, Author, Scholar, Member of U.S. Department of State: Exploring Five Global Trends Impacting Business | Ep. 05

Thu, 23 Mar 2017 21:08:21 -0000

Haroon K. Ullah, author, scholar and a member of the Secretary of State’s Policy Planning staff, sits down with W2O Group Vice Chairman, Bob Pearson, to discuss how the intersection of technology, politics and international relations leads to discoveries of trends that often debunk myths that we have about global issues. He touches on surprising trends related to how ISIS recruits, why their narrative is positive and he also gives us a deeper look into his most recent book, The Bargain from the Bazaar.

Ryan Leslie, Singer & CEO, Smartphone: Creating Deeper Relationships with Your Fans Through SuperPhone

Thu, 16 Mar 2017 21:29:17 -0000

Grammy- nominated singer & CEO of Superphone, Ryan Leslie, sits down with W2O Group CMO, Aaron Strout, to discuss how he gained deeper intelligence about his fans through the power of his phone. He even gives away his phone number – find out why!

Deborah Hopkins, Former CEO, Citi Ventures: Driving Change in Your Organization

Thu, 09 Mar 2017 16:26:30 -0000

Former Chief Innovation Officer and CEO of Citi Ventures, Deborah Hopkins, sits down with Aaron Strout, CMO of W2O Group, to talk about how to successfully drive change in large organizations, overcome challenges in the workplace and empower members of your team.

Chris Satchell, Exec VP & Chief Product Officer, Comcast: Geeking Out Over Digital Devices, AI and More| Ep 02

Fri, 03 Mar 2017 00:48:38 -0000

Executive Vice President & Chief Product Officer of Comcast, Chris Satchell chats with Aaron Strout, CMO of W2O Group, to discuss his role at both Comcast and Nike, product marketing, delivering great experiences to customers, the power of voice activation, AI machine learning and more!

Tyler Florence, Celebrity Chef: Cooking Up Amazing Content and Audience Engagement | Ep. 01

Thu, 23 Feb 2017 00:13:34 -0000

Celebrity chef, Tyler Florence, sits down with Aaron Strout, CMO of W2O Group, to discuss his content creation process, upcoming cook books, and his successful journey to becoming one of the Food Networks's brightest TV stars. He's known for walking folks through the steps to a tasty, home-cooked meal and now he shares how he delivers some of his best content yet.

The Real Chemistry Podcast

The Big C in Cancer Care: Culture - Live from SXSW 2025

Gen AI in Healthcare: Preserving the Human Touch - Live from SXSW 2025

Health Citizenship and the Evolution of Technology and Healthcare: Jane Sarasohn-Kahn, Health Economist

Embracing the Power of RNAi Therapeutics: Akshay Vaishnaw, Alnylam Pharmaceuticals

Cannesplaining Healthcare: Creating Award-Worthy Work through Insight and Originality

Cannesplaining Healthcare: Emphasizing the Importance of Creativity in Healthcare with Genentech Chief Marketing Officer, Dr. Erica Taylor

Cannesplaining Healthcare: Improving Patient Experiences Through Creativity & Innovation With President of Cannes Lions 2024 Pharma Jury, Collette Douaihy

The Art & Science of Cancer Care: A Holistic Approach

Fighting Health Worker Burnout with Privacy-Safe AI: Live from SXSW 2024

Cancer 2034: Innovations That Are Shaping the Face of Cancer - Live from SXSW 2024

Partnering to Unlock Hope for the Future of Cancer Care: Live from SXSW 2024

Advancing Medical Communications by Combining Data, Creativity and Human Expertise: Suzanne Jacobs, Real Chemistry & Trina Stonner, Avant Healthcare

Caregiving and Cancer Prevention: Dr. Karen Knudsen, The American Cancer Society & Jim Weiss, Real Chemistry

Using Generative AI to Bring New Perspectives to Medical Problem Solving: Peter Lee, Microsoft & Brandon Pletsch, Real Chemistry

Enhancing Healthcare Consistency Through AI: Ajit Singh, Artiman Ventures

Reshaping the Medical Communications World through AI: Jason Gardner, SVP, Head of Medical, Real Chemistry

Requiring Transparency and Value-Based Care in the Pharmaceutical Industry: John O'Brien, National Pharmaceutical Council

Tackling Health Disinformation in the AI and Digital Age: Dr. Geeta Nayyar, Author, Dead Wrong

Valuing Empathy to Ensure Patient-Centered Healthcare Strategies: Javeria Shahab, 21GRAMS, a part of Real Chemistry

Informing Public Health Decisions with Data and Science: Sue Desmond-Hellmann, M.D., Council of Advisors on Science and Technology

Pioneering Public-Private Partnerships to Tackle Complex Health Issues: Dr. Julie Gerberding, FNIH, Dr. Jay Bradner, FNIH & Jim Weiss, Real Chemistry

Analyzing the Impact of Data and Technology on Healthcare Commercialization: Mark Martin, Houlihan Lokey & Jim Weiss, Real Chemistry

Developing Innovative Digital Medicine Solutions that Address Real Pain Points: Jennifer Goldsack, Digital Medicine Society

Addressing Liver Health through Collaboration and Innovation: Donna Cryer, Global Liver Institute

Exploring Space as the Next Frontier for Biopharma R&D: Maureen Haverty, Seraphim Space/Generation Space

Transforming How Patients Manage Chronic Conditions: Waqaas Al-Siddiq, Biotricity

Using Effective Communication to Build Strong Bridges: Sally Susman, Pfizer & Jim Weiss, Real Chemistry

Delivering Personalized Care for Chronic Health Conditions: Live from SXSW 2023 with Lee Shapiro

Generative AI: Oh God What Now?: Live from SXSW 2023

Becoming a Change Agent through Impactful Disruption: Live from SXSW 2023 with GSK’s Alison Woo

A Day in the Life of a Biopharmaceutical Leader: Live from SXSW 2023

Innovating Data Approaches for Clinical Trial Recruitment: Live from SXSW 2023

Understanding Trends to Shape our Future Normal: Rohit Bhargava, Founder & Chief Trend Curator, Non-Obvious Company

Changing the Relationship of Underserved Populations with Clinical Trials: Dr. Keolu Fox, Co-Founder, Native BioData Consortium & Assistant Professor, University of California, San Diego

Building a Community of Caregivers: Andrew Parker, CEO & Founder, Papa

Addressing a New Wave of Healthcare Challenges: Annalisa Jenkins, Compass Pathways & Jim Weiss, Real Chemistry

Breaking Down Healthcare Industry Barriers: Chas Bountra, PhD, Pro Vice-Chancellor for Innovation & Professor for Translational Medicine, University of Oxford & Jim Weiss, Founder & CEO, Real Chemistry

Democratizing Access to Healthcare: Pranam Ben, Founder & CEO, The Garage

Building the Future of HEOR: Christopher Boone, PhD, VP & Global Head of HEOR, AbbVie

Improving Patient Care through Better Data Interoperability: Frank Harvey, CEO, Surescripts

Harnessing the Human Approach: Harpreet Sood, MD, VP, Primary Care & Clinical Partnerships, Huma

Simplifying Medicine with Technology: Matt Titus, VP & Chief Commercial Officer, epocrates

Advocating for Patients: Elle Cole, Founder of Cleverly Changing, Patient Advocate & Author

Assessing the State of COVID-19: Monica Gandhi MD, MPH, Professor of Medicine, UCSF

Investing in Marketing & Analytics: Mark Stouse, Chairman & CEO, Proof

Advancing Health Equity: Mary Stutts, Chief Global Health Equity & Inclusion Officer, Real Chemistry

Addressing Aging: Juliette Han, PhD, COO & CFO, Cambrian BioPharma

Accelerating the American Cancer Society’s Mission: Alice Lin Pomponio, Managing Director, BrightEdge Fund

Accelerating Diversity & Inclusion: Marcus Sawyerr, Founder & CEO, EQ Community

Revolutionizing Neurodiagnostics and Brain Therapeutics: Mary Lou Jepsen, Ph.D., CEO & Founder, Openwater

Keeping the Biomedical Innovation System Humming: Peter Kolchinsky, Ph.D., Biotech Investor, Scientist & Author

Making Health Care Approachable: Dr. Geeta Nayyar, Chief Medical Officer, Salesforce

Honoring and Celebrating Caregivers: Alexandra Drane, CEO & Co-Founder, ARCHANGELS

Fighting Hate for Good: Jonathan Greenblatt, CEO & National Director, Anti-Defamation League

Putting Patients, Caregivers, and Community at the Center: Sally Schaeffer, VP of Community Engagement Strategy, Real Chemistry

Electing Scientific and Health Care Leaders during Turbulent Times: Shaughnessy Naughton, Founder/President of 314 Action

Evolving the ASCO Experience: Real Chemistry Experts Dissect Trends Driving the Future of Medical Congresses

Understanding Current Risks, Treatments, and Prevention of COVID-19: Dr. Monica Gandhi (UCSF/ San Francisco General Hospital) and Jim Weiss (Real Chemistry Founder and Chairman)

Disrupting the Social Media World: Talking Elon Musk’s Twitter Deal with Chuck Hemann, Anke Knospe, and Jurgen Castro

Liberating Menstruators from Painful & Messy Periods: Lauren Wang, Founder & CEO, The Flex Company

Looking Toward the Future: Shankar Narayanan, CEO, Real Chemistry

Living with an Endemic & the Future of Health Care: Peter Marks M.D., PhD., Director of CBER, FDA

Addressing the Omicron Variant: Dr. Monica Gandhi, Professor of Medicine, UCSF

Applying Lessons Learned from COVID-19: Dr. Scott Gottlieb, Former Commissioner, FDA

Coming Out as LGBTQIA+: Beth Weiss, Global Head of Facilities, Real Chemistry & Jim Weiss, Founder & CEO, Real Chemistry

Defining Market Access & Value: Amy Grogg, PharmD, Market Access and Value-Based Pricing Industry Leader

Ending Cancer as We Know It: Sung Poblete, President & CEO, Stand Up To Cancer

Creating Change & Transformation in Healthcare: Maimah Karmo, President & CEO, Tigerlily Foundation

Incorporating Health Equity into Everything You Do: Mary Stutts, Chief Global Inclusion & Health Equity Officer, Real Chemistry

Unlocking Siloed Health Data: Ardy Arianpour, CEO & Co-Founder, Seqster & Larry Mickelberg, Group President, Real Chemistry

Celebrating the Extraordinary Minds of Health & Medicine: Marc Hodosh, Co-Creator, TEDMED & Founder & Co-Host, LIFE ITSELF with Dr. Sanjay Gupta

Designing an Equitable Healthcare System: André Blackman, Onboard Health & Abby Hayes, Real Chemistry

Introducing the Real Chemistry Podcast

Celebrating Our Healthcare Heroes: Sandra Lindsay, Director of Patient Care - Critical Care, Long Island Jewish Medical Center/Northwell Health

Ensuring Pancreatic Cancer Patients Can Thrive: Julie Fleshman, President & CEO, PanCAN

Being a Change Driver: La Tonya Davis, Founder, Chief Hope Dealer & Podcast Host of The Breast Talk Ever

Solving Complex Problems in Cancer Care: Dr. Omolola Salako, Oncologist & Founder of Oncopadi

Creating a Healthier World Through Communications: Terri Sanders, SVP of Enterprise Marketing and Communication, HIMSS & Jim Weiss, Founder & CEO, Real Chemistry

The Renaissance of Digital Health: Dr. Michael Blum, Chief Digital Transformation Officer, UCSF Health

Advancing Medical Communications by Combining Data, Creativity and Human Expertise: Suzanne Jacobs, Real Chemistry & Trina Stonner, Avant Healthcare