They graciously offered heartbreaking stories of racial oppression and discrimination both in the tech field and their personal lives, helping me unpack and uncomfortably face the dark truth that racism is still at large all around us.

VIEW ALL SHOW NOTES + RESOURCES

• The hidden dark side of racial inequality that still exists in the corporate tech field
• Why listening, empathy, and identity politics are the keys to inspiring activism
• How would-be white allies can take an active role in helping to eradicate racial injustice and inequality (it’s easier than you think)

• White Fragility: Why It’s So Hard for White People to Talk About Racism by Robin DiAngelo
• 13 Ways of Looking at a Black Man by Henry Louis Cates
• “13th” - Netflix documentary on the criminalization of African Americans and the US prison industry

• Call your lawmakers with the free 5 Calls App
• Join the Digital Analytics Association’s Anti-Racism Committee with Mary by sending an email to info at daa dot org.
• Self-educate with anti-racism books and movies, and fact-checked news sources like the Winno App

• Mary: Gurubound Website and LinkedIn
• Pierre: Zimana Analytics Blog and LinkedIn

I don’t know anyone who has worked so tirelessly to create awareness and help others navigate the multiple crises of 2020, and I couldn’t pass up the chance to capture his deep wisdom.

In this episode, Dominick shares his most powerful stories and tools for staying cool and reframing the adversity (and opportunity) offered by the Year 2020.

>> VIEW SHOW NOTES + RESOURCES

• The critical reflection question he asks all of his mindset workshop students
• How learning to hold space for others can help them move through their pain
• The light and dark side of forced positivity on others
• A tearfully moving story of how a woman made peace with her child’s life-threatening illness
• The simplest and most powerful tool to look at adversity with fresh eyes

• Design Your Future: 3 Simple Steps to Stop Drifting and Take Command of Your Life
• Dominick’s Great Man Mastermind retreat
• _Man’s Search for Meaning _by Victor Frankl
• Indistractable by Nir Eyal

• Contact him for his 5 Ways to Fortify Your Inner Foundation workshop
• The Great Man Within Podcast
• Dominick’s LinkedIn

Mitch Grasso is the Founder/CEO of Beautiful.AI - predictive presentation software that will revolutionize how people build beautiful visual documents.

I’ve used it personally and after being seriously impressed with its intuitive interface and adherence to presentation design best practices, I actually considered switching tools of choice!

In this episode, Mitch shares the journey of creating an amazing tool designed to take the design guesswork out so you can focus on your story.

And the only presentation tool I plan on using besides PowerPoint!

• What makes Beautiful.ai easier than PowerPoint other online presentation tools
• What the “AI” part of the name means (hint: predictive design decisions!)
• How its slide design best practices helps you avoid the dreaded “slideument”

• Beautiful.ai
• My Beautiful.ai guest post on 6 Effective Presentation Techniques Inspired by Marie Kondo
• Nancy Duarte’s Data Story, Resonate, slide:ology
• Dangers of the “Slideument” by Garr Reynolds
• My LinkedIn article on job openings for data analytics, data science, and digital marketing

It's a sample of my flagship online course on presentation delivery.

For the complete data presentation rockstar blueprint, enroll in the Data Presentation + Storytelling Boot Camp and start creating the impact, influence, and data career you deserve.

To view the show notes, resources, and request your free Virtual Meeting Pre-Flight Checklist and Kickoff Superhero Script, visit LeaPica.com/055.

The 3 Tips for Rocking Your Virtual Presentations include:

1. How to build a home office fortress
2. How to upgrade your online presentation station
3. How to master your virtual conference room and audience

Links mentioned in this episode:

• The Webaround Chair Background
• Multimedia Hub for USB-C Connection
• Multimedia Hub for USB Connection
• 35 Hilarious Quarantine Call Zoom Fails

The WiA conference is becoming an increasingly popular and highly respected annual event that gathers cutting-edge female data science and analytics expert speakers and hundreds of practitioner attendees.

I’ll be delivering a 6-hour masterclass at the conference so if you’d like to meet me and level up your game, register today!

• Who should read his latest data storytelling book and what they’ll be able to do after
• What makes WiA different than other women-focused events
• Who’s topping the list of their kick-ass, exclusively all-female speaker lineup
• Why male professionals are highly encouraged to attend in support
• All about the 6-Hour Data Storytelling Masterclass workshop I’ll be delivering!

• Women in Analytics Conference
• The WiA Conference Scholarship
• How to cast your vote in the Data Viz Competition
• Attend my Data Storytelling Masterclass workshop
• The Google Analytics Women in Analytics Twitter List

To view the show notes & resources for this episode, visit LeaPica.com/054.

Brent stopped by the show to discuss his new book, Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals. It’s one of the most comprehensive reads on the subject I’ve found to date, and dives deepest into the role of narrative arc structure in data presentation (often the most vital, missing ingredient!)

• Who should read his latest data storytelling book and what they’ll be able to do after
• How to avoid the communication and ethical pitfalls of common “data forgeries”
• A deep dive into narrative arc structure, a vital missing ingredient from many presentations
• How to use analogies and metaphors to explain complex and technical concepts
• Successful strategies for effecting change in an organization’s data democratization process

• Storytelling with Data: Let’s Practice by Brent Dykes
• Storytelling with Data: A Data Visualization Guide for Business Professionals by Brent Dykes
• Brent’s original PowerPoint Ninja blog
• My blog post on slope graphs
• Catherine Madden, Illustrator
• Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte
• Steve Wexler

• Twitter
• LinkedIn

To view the show notes & resources for this episode, visit LeaPica.com/053.

Cole Nussbaumer Knaflic is the CEO and Founder of Storytelling with Data, a company providing workshops and presentations that teach the basics of data visualization and how to tell compelling stories with data through theory, practical application, and clearly articulated and demonstrated lessons.

She is the author of Storytelling with Data: A Data Visualization Guide for Business Professionals and her newest book, Storytelling with Data: Let's Practice .

She is also the host of the Storytelling With Data podcast and this year, her company launched a Storytelling with Data community, an online community where you can practice in a low risk setting.

The community is highly engaging and members have the opportunity to give and receive feedback and engage in conversations with others.

In this episode, Cole shares the wisdom of her book which is packed with real-world data examples, business scenarios, and brainstorming exercises.

In This Episode, You'll Learn…

• How Cole's passion for making meaning out of data came to be.
• All about Cole's latest book, Storytelling with Data: Let's Practice .
• The five-phase SWD storytelling model to nail your data stories every time
• How to apply classical narrative structure in a business context
• How to help your audience with transitions between the data they are familiar with and the data they need to know.

How to Keep Up with Cole:

• ●● Twitter
• ●● LinkedIn
• ●● Storytelling with Data Blog

People, Blogs, and Resources Mentioned:

• ●● Storytelling with Data: Let's Practice by Cole Nussbaumer Knaflic
• ●● Storytelling with Data: A Data Visualization Guide for Business Professionals by Cole Nussbaumer Knaflic
• ●● Stephanie Evergreen.
• ●● Catherine Madden, Illustrator
• ●● Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte
• ●●

I also express my undying gratitude for your continuing support as my listener, and share how I'll be working even harder to get to know you in 2020.

Links mentioned in this episode:

• Blog post for this episode
• My Data Presentation + Storytelling Bootcamp online course
• My private workshops

This podcast is powered by ZenCast.fm

Nancy is a communication expert and as a persuasion specialist and she has she cracked the code for effectively incorporating story into business communications.

She has been a speaker at a number of Fortune 500 companies and counts 8 of the top 10 brands in her firm's clientele.

She is the author of six books and today, she shares a wealth of information about her brand new book, DataStory: Explain Data and Inspire Action Through Story.

Tune in to this episode where Nancy shares amazing and actionable tips and tricks for storytelling in data, reaching stakeholders and communicating effectively with the executive suite while also sharing about her new book and some of the mind-blowing concepts she introduces.

In This Episode, You'll Learn…

• The importance of being able to not only understanding data, but also to communicate the findings effectively with your audience using storytelling.
• Best practices for getting seen as a leader and inspiration to others in your workplace.
• The three acts of telling your data story.
• How stakeholders and people in the executive suite think and how you can best reach them in a positively efficient way.

How to Keep Up with Nancy:

• Twitter
• LinkedIn

People, Blogs, and Resources Mentioned:

• DataStory: Explain Data and Inspire Action Through Story by Nancy Duarte
• Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte
• Slideology: The Art and Science of Creating Great Presentations by Nancy Duarte
• Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice by Russell Brunson
• Jeff Weiner
• My new webinar, "How to Present Compelling Data Stories in PowerPoint and Become the In-Demand Source for Insights {Without Putting People to Sleep}"

To view the show notes & resources for this episode, visit LeaPica.com/050 .

If you're looking for a way to create and interpret charts accurately and in integrity, this interview is for you.

Alberto is a celebrated visualization educator, designer, and consultant. He is the Knight Chair in Visual Journalism at the School of Communications of the University of Miami and he is also the director of visualization program at UM's Center for Computational Science.

He is also the author of two other data viz Bibles The Truthful Art, and The Functional Art.

In this episode, Alberto Cairo provides his unmatched wisdom on chart creation and interpretation. He debunks the myth of "a picture speaks a thousand words" when it comes to visualization and shares how to create charts that are as close to the truth as possible.

In This Episode, You'll Learn…

• What Alberto's new book explores the different positive and negative influences that charts have on our perception of truth.
• What he believes was at the root of #SharpieGate and many other media-fueled debacles over data viz
• His thoughts about the myths of charts and how to think about them differently.
• How no statement we make is absolutely true and what we can do to try and move toward the truth end of the spectrum.
• The importance of expressing your level of confidence in facts you are presenting, but to also understand there may be other interpretations.
• The "Me" Factor and how you can use it to make your visualizations more engaging to your audience.
• Ecological fallacy and amalgamation paradoxes that should become part of a general knowledge.

People, Resources, & Links Mentioned

• How Charts Lie: Getting Smarter about Visual Information by Alberto Cairo
• The Truthful Art: Data, Charts, and Maps for Communication by Alberto Cairo
• Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations by Scott Berinato
• The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Lifeby Mark Manson
• Spurious Correlations by Tyler Vigen
• Mistakes Were Made (but Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts by Carol Tavris
• Thinking Fast and Slowby Daniel Kahneman
• INZight
• Settlers of Catan Board Game

How to Keep Up with Alberto:

Carlos Gil is an international keynote speaker and award winning digital storyteller with over a decade of experience leading social media strategies for global brands.

He is the author of the upcoming book, The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI set to release in October and you can pre-order your copy now.

In this episode, Carlos provides insight around humanizing your brand. His experience on relating to audiences through storytelling and authentically engaging on social media will leave you in awe.

I found myself being blown away multiple times with new concepts and ideas that are easily implemented and impactful.

In This Episode, You'll Learn…

• How Carlos dropped out of high school at 17, got his GED, started his career in banking, and then moved into the dynamic presenter and CEO he is today.
• What he sees as his hero story and why.
• All about his new book, why he believes in the importance of humanizing your brand, and some of the best nuggets of wisdom you will discover when you read it.
• Why you need to stop selling on social media and start engaging.
• Both Carlos and my pet peeves around presentations and slides.
• The three marketing tools that have changed his life.

People, Resources, & Links Mentioned

• Preorder "The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI" by Carlos Gil
• Carlos's voluminous Youtube channel
• "The Only Skill that Matter: The Proven Methodology to Read Faster, Remember More, and Become a SuperLearner" by Jonathan Levi
• Get on a special waitlist for my first book, releasing in November2020!
• DigitalSummitBoston
• Rand Fishkin, creator of Sparktoro
• Lilmiquela, the Instagram account of a robot
• Gary Vaynerchuk
• Seth Godin
• Grammarly

As a matter of fact, MIT Technology Review dubbed him the "prophet of habit forming technology."

He is an active investor in habiforming technology such as Eventbrite and Refresh.io and has a popular and long-standing blog at nirandfar.com.

Author of two books, the bestseller "Hooked: How to Build Habit Forming Products" and the newly released "Indistractable: How to Control Your Attention and Choose Your Life"

And in this episode, Nir Eyal, provides insight into habit-forming presentations, the psychology that makes some apps so successful, and how to use that information for making an impact to your audience.

He shares his wisdom about the three parts of a habit, the external triggers that other people have studied and written about, and the internal triggers he has studied, especially around escaping discomfort.

In This Episode, You'll Learn…

• How Nir's fascination with the psychology behind why people do what they do began around middle school.
• His experience with writing the book "Hooked."
• The distinction between addiction and habit-forming and why it is important to distinguish between them.
• The basic psychology of internal and external triggersWhat motivates all of human desire.
• Why identifying a pain point is crucial for presentation success.
• Nir's new book, "Indistractable," what it is about and why it is important.
• His unique insight about how to create an indistractable presentation audience

People, Resources, & Links Mentioned

• Hooked: How to Build Habit-Forming Products by Nir Eyal
• Indistractable: How to Control Your Attention and Choose Your Life by Nir Eyal and Julie Li
• Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear
• The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
• Joey Asher, author of the "What's In It For You?" concept.
• Science and Human Behavior by BF Skinner
• The Subtle Art of Not Giving a F*ck by Mark Manson
• Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen by Christopher McDougall

How to Keep Up with Nir:

• Twitter
• LinkedIn
• Nir's blog

To view the show

John is a highly experienced digital marketing strategist and consultant with special expertise in developing SEO campaigns, PPC campaigns, Google analytics, technical website auditing, web analytics implementation, and custom conversion tracking.

His passion for growing business by improving their customer acquisition with creative approaches along with thorough research and analysis. He works as a Senior Manager of SEO and Analytics at Beacon Digital and also does his own work as an Independent Contractor focusing on search and analytics for many different industries.

In this episode, John and I discuss my Inspired Insights Data Storytelling Bootcamp class, where he was one of my first students.

He shares valuable insight into how he used this training to improve his client relationships and stabilize his retention. And he even gave me some fresh ideas for new training resources!

In This Episode, You'll Learn…

• How John's love of SEO started with a YouTube video.
• The emphasis he places on not just sharing information with his clients, but making it actionable as well.
• How my course helped him shift his reports to help his clients understand the data.
• His favorite checklist from my course, and his dream checklist.
• The improvements he has seen with his clients and how his clients are now able to use the data more efficiently.
• John's goals over the next year.

How to Keep Up with John:

• ●● Twitter
• ●● LinkedIn
• ●● johnreinesch.com
• ●● beacondigital.com

Other Resources:

• Lea's Data Presentation + Storytelling Bootcamp online course
• Lea's Google Sheets Bar Graph Detox.

To view the show notes & resources for this episode, visit LeaPica.com/046 .

What is it, you might ask? How to present split and AB testing and conversion rate optimization results!

Valerie is passionate about data and she leverages her enthusiasm to help stakeholders make smarter decisions and mitigate the risks that come with digital experimentation and optimization.

As the optimization director at Search Discovery, she gets to spend her days crafting evidence-based hypothesis libraries and utilizing advanced AI testing platforms.

Valerie is easily one of my favorite success stories and I am proud to present her as my latest superstar in my Women in Analytics spotlight.

In this episode, Valerie discusses how to pass the test on presenting test results. More specifically, she answers several of my burning questions and shares her approach to building stories, dialing it all down, and working to really move the needle for her clients.

In This Episode, You’ll Learn…

• How learning to present data effectively propelled her from nearly quitting her job in market research to testing and conversion rate optimization management.
• What makes CRO different for her
• How she uses analogies to make her data more relatable to the audience.
• How to incorporate her “diet hypothesis statement.”
• How Valerie uses “if, then, because” statements and interactions to reach the audience.

How to Keep Up with Valerie:

• Twitter
• LinkedIn

People, Blogs, and Resources Mentioned:

• Tim Wilson
• Valerie’s ConversionXL Live 2019 Presenting Test Results session recap.
• Join Valerie and many others at Conversion Jam in October 2019.
• A/B Testing by Google, free course on Udacity.

To view the show notes & resources for this episode, visit LeaPica.com/045.

Besides publishing more than twenty whitepapers on digital analytics, he is a frequent speaker and in 2012, he won the Digital Analytics Association Award for Excellence and The Most Influential Industry Contributor.

He is the host of the Measurement Minute podcast and is the creator of the Semphonic Xchange Digital Analytics Conference, now known as Digital Analytics Hub.

In this episode, Gary shares his valuable insights on presenting data, the importance of listening, and exceptional strategies for communicating complex models..

In This Episode, You'll Learn…

• How Gary's strengths have always been measuring marketing effectiveness, but not presenting that measurement
• His surprisingly love of challenging audience questions.
• The one effective trick Gary uses to turn presentation fear around
• Lea's valuable insight into the importance of visual tools when presenting.
• Lea's on-the-spot analysis of Gary's PowerPoint, one of the biggest moments on the PBM podcast!
• The important benefits of having a senior advocate in your court
• Gary's valuable advice about working on the things that scare you

Gary's Upgrade:

• "It doesn't matter how good your presentation looks if you don't have something important to say. Many analysts don't have the courage to disagree with the client. No one likes delivering bad news, but you have to be willing to put yourself out there sometimes."

How to Keep Up with Gary:

• Twitter
• LinkedIn
• Digital Mortar
• The Measurement Minute Podcast

People, Books, and Resources Mentioned:

• Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizationsby Scott Berinato
• Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School by John Medina
• Listen to my interview with Scott Berinato.
• Listen to my interview with Dustin Mathews.
• Olivia Mitchell's Presenting by Boxes framework
• Lea's Appea

In his role as a certified webinar rockstar, Tim has given over 1,000 live webinars for companies like Leadpages, Social Media Examiner, Smart Marketer, Drip, and many more. He has helped his clients earn over $12 million in revenue.

Also, he is a professional voice actor so you might have actually heard his voice on NBC, The Weather Channel, Jimmy Kimmel, on Audible, or...as the intro on my podcast!

In this episode, Tim shares some of his most top-secret tips and tricks for creating webinars that convert customers. He shares his journey from being asked to do his first webinar with only one day notice to being the dynamic webinar presence he is today.

Also, he explains the importance of authenticity and care for impacting your audience.

In This Episode, You'll Learn…

• How Tim fell into the webinar world on accident while working at LeadPages, which began with him having a one-day notice to prepare and present his first webinar.
• His secret ingredients for successful webinars including different things he sees happening now and what should be done instead.
• The real secret that there isn't actually a secret, just the importance of valuing people.
• How important it is for people to focus on their Live presentation AND their follow-up.
• The emphasis he places on making sure all audience members leave with something, even if they can't afford to pay or are not going to buy.
• How being transparent, real, honest, and open influence conversions.
• His mindset around sales and responsibility for sharing your special skill set with the world.
• The story of his highest converting webinar, and how being human made a difference.
• His favorite and least favorite metrics for analyzing webinar success.

How to Keep Up with Tim:

• ●● Twitter
• ●● LinkedIn
• ●● com
• ●● com
• ●● com

Other Resources:

• Leadpages.
• John Lee Dumas.
• Clay Collins.
• Russell Brunson
• Clickfunnels.
• Greg Hickman.

To view the show notes & resources for this episode, visit LeaPica.com/043 .

In the nineties, he co-founded a website traffic tracking and reporting software service called Sitegauge, which he sold to Kohlberg Kravis and Roberts in 2000. His experience has helped him develop a mind for the stakeholder and a keen focus on the importance of viewing data from every possible perspective.

In this episode, Aaron breaks down the most essential questions data analysts must ask to ensure their data presentations meet their stakeholders' needs. He explains the importance of collaborative experiences with a diverse array of people and shares the "3 what's" his mentor taught him for thorough data interpretation.

In This Episode, You'll Learn…

• How Aaron fell into the data world on accident, like many of us, and his early business endeavors.
• His views on the massive amount of data available and the real struggles companies are facing.
• How he sees data viz as an important part of the discovery process.
• His belief that the best insights come from a collaborative process and how his company ensures working together.
• The 3 What's that he learned from his mentor and how he uses those questions to thoroughly comb through data.
• How he keeps stakeholder mindset in the forefront of everything he does.

Aaron's Upgrade:

• Power Tip: "Try to look at the data through the lens of the consumer of that data and consider how they will interpret it. And, title your slides with the conclusion you want people to come to."

How to Keep Up with Aaron:

• Twitter
• LinkedIn
• Hero Digital

To view the show notes & resources for this episode, visit LeaPica.com/042 .

Digital practitioners have to give and receive feedback on data presentations and other work every day.

But how often do we feel like our hard work has been ripped to shreds?

And how does that affect the outcome of the actual presentation, when tempers are running high and rapport is running low?

After studying Non-Violent Communication for two years, I realized there was a more effective way to deliver feedback that makes people WANT to use your suggestions.

It's called The Conscious Critique, leveraging a method to A.S.S.E.S.S. other's work in a mindful, kind, and productive way.

My A.S.S.E.S.S. critique method will help you keep the peace and create a communication culture of feedback without fear.

To download the Conscious Critique Script Cheat Sheet, visit LeaPica.com/CritiqueScript

His book and curriculum for students, Reality Check, is taught in 400 high schools around the country and he is the host of the amazing SpeakerLab which is a podcast that focuses on speaker training and interviews with speakers who will help you grow your business.

In this episode, Grant shares a wealth of information and tools for people who want to successfully start or grow their speaking career. The wisdom he shares is helpful to anyone who wants to learn how to be proactive in their personal and professional growth.

In This Episode, You'll Learn…

• How he moved from knowing he wanted to be a speaker to where he is today.
• His journey from speaking to teaching others how to be a speaker.
• The three questions he always challenges people to think about when they want to start a speaking career.
• The importance of having a niche to help you build your business foundation and being proactive when looking for speaking gigs.
• The value he places on having a good website and demo video to showcase your work.
• His processes and the tool he uses to determine how much to charge at speaking events.

People, Resources, & Links Mentioned

• Booked & Paid To Speak Training Course by Grant Baldwin
• "Reality Check" by Grant Baldwin
• The Speaker Lab Podcast
• Tony Robbins
• Gary Vaynerchuk
• Lea's Demo Video
• Grant's Demo Video
• Rode Microphones
• Speaker Fee Calculator
• HighRise CRM Software
• HubSpot Free CRM Software
• PipeDrive CRM Software
• Grant's Free Speaking Workshop

How to Kee

She co-hosts a bi-weekly podcast you may know called The Digital Analytics Power Hour on All Things Analytics. She is a strong advocate for gender and cultural diversity, organizational mentoring, and networking.

And in this episode, Moe breaks down presentations by sharing her journey from stage fright to successful presenting. She talks about the people who inspired her, the tools she uses to engage the audience and work with the performance jitters, and the skills she has gained in reframing the "Imposter Syndrome" into success.

In This Episode, You'll Learn…

• How she was able to overcome performance anxiety to give presenting a chance.
• The people who inspired her to jump into the data and analytics world.
• Why she goes back to watch her performances and how she uses those videos to become an even stronger presenter.
• How she moved from creating powerpoints to writing memos.
• Who her biggest inspirations are and why they are significant.
• How she reduces the potential for color to improperly influence her interpretations of data.

People, Resources, & Links Mentioned

• Conversion Hotel 2018.
• Inspiring Insights Data Storytelling Boot Camp.
• Institute of Analytics Professionals Australia.
• Learn more about Michael Helbling.
• Learn more about Michele Kiss.
• Listen to my interview with Tim Wilson.
• Listen to my interview with Simo Ahava.
• Listen to my interview with Jim Sterne.
• Listen to my interview with Eric Feinberg.
• Amy Cuddy's Ted Talk on Body Language.
• Jeff Bezo's Memo System.
• McKinsey-Style Business Presentations.
• Learn more about Matt Gershoff.
• Learn more about Dona Wong.

How to Keep Up with Moe:

He is President of MineThatData, where he helps Executives at Retail and Online brands understand how their customers interact with merchandise, advertising, and channels.

He is known for many things, including his optimizing catalog marketing budget, e-mail personalization via segmentation, persona development, and most importantly, his five-year sales forecasts that accurately project where a business is headed given its strategic choices. He has been interviewed by the New York Times, the Boston Globe, and Forbes.

Kevin's blog is one of the most widely read in the marketing industry, with approximately ten-thousand monthly followers, subscribers, and website/blog visitors.

In this episode, Kevin explains the different ways he builds trust with his audiences, and he also breaks down his self-created Stakeholder Quadrant formula that helps him tailor his presentations to meet the needs of all of his audience members.

In This Episode, You'll Learn…

• How his early career choices taught him the value of creating and presenting information in a way that is different from anyone else.
• His "tidbits" method for taking open-ended questions and helping companies make changes in small and easier to implement doses.
• The catastrophe that changed the course of his career and helped him rethink his approach to data and presenting.
• How he creates trust with his clients and why it is important.
• His method for catering his presentations to address the majority and minority in his audiences.
• The wise advice he would share to his career beginner self.

People, Resources, & Links Mentioned

• "Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices that Matter)" by Garr Reynolds
• "Information Dashboard Design: Displaying Data for At-a-Glance Monitoring" by Stephen Few
• "Now You See It: Simple Visualization Techniques for Quantitative Analysis" by Stephen Few
• "Talk Like Ted: The 9 Public Speaking Secrets of the World's Top Minds" by Carmine Gallo
• "Resonate: Present Visual Stories that Transform Audiences" by Nancy Duarte
• "The Quick and Easy Way to Effective Public Speaking" by Dale Carnegie

You've poured your blood and sweat into presenting your invaluable analytical insights and ideas. But come presentation day, they make comments and ask questions that bring you nothing but tears.

Constant interruptions, asking the same questions, do they do this on purpose??

What if I told you there was a GOOD REASON why they say these things? And that the reason wasn't to undermine your authority or make you look the fool in front of your colleagues?

If you want to probe deeper into the frustrating table talk at your presentations, this is the episode for you. We're going to take a little detour from data viz to explore an unexpected side of data presentation: effective communication and corporate psychology.

And in this episode, I apply Tony Robbins's "Six Human Needs" framework to presenting, putting a whole new spin on communication and meeting the needs of your audiences and stakeholders.

No special guest this time; this one's just between you and me.

• How some of the most frustrating, head-scratching, eye-rolling questions and comments are actually rooted in perceived unmet needs
• The invaluable toolset I use for how to decode what your stakeholders are actually saying without saying it.
• How Abraham Maslow's Hierarchy of Needs can help you make an even bigger impact.
• How to apply Tony Robbins' Six Human Needs Framework to your presentations and all other areas of your life.
• How to use to 6 Human Needs profile to your advantage in building solid work relationships.
• Tools and tricks to help you apply the Six Human Needs Framework to your specific audience.

• Learn more about Tony Robbins.
• Listen to my interview with Evan LaPointe.
• Read the 6 Basic Needs that Make Us Tick article.
• Learn more about Stacey Martino of Relationship Development.
• Learn more about the DAA Women in Analytics Mentorship Program.
• Contact me to sign up for my brand new Virtual Live Web Class.
• Digital Analytics Hub.

• LeaPica.com
• LinkedIn
• Twitter

To view the show notes & resources for this episode, visit LeaPica.com/036 .

Allison is a highly successful serial entrepreneur who has founded three companies. She uses her understanding of the value of each and every customer to help companies build customer equity naturally.

Allison is passionate and experienced in analysis, which allows her to see future trends and relate them back to the tactical moves her clients need to make today.

• How Allison moved from a degree in Journalism to being a founder of three companies and a celebrated speaker in the digital analytics industry.
• How she uses Social Proof to encourage her audience to let down their guards and gain their trust.
• Her skill in watching people’s feet to determine their engagement with her presentations, and how she uses humor at set intervals, to help her audience stay engaged.
• Her thoughts on data puke being her biggest pet peeve.
• How she builds rapport within her presentation to help her audience find similarities and connect with her message.
• How grit and relationships have helped her achieve success as a notable woman in the digital analytics field. People, Resources, & Links Mentioned
• Eric Feinberg
• Dan McCarthy
• Avinash Kaushik
• June Dershewitz
• Gary Angel
• Toastmasters International
• Customer Experience Professionals Association

• Ambition Data
• Customer Equity Accelerator Podcast
• E-mail
• LinkedIn
• Twitter

To view the show notes & resources for this episode, visit LeaPica.com/034.

Simo Ahava is a recognized expert with a cult-like following on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. He is the Senior Data Advocate at Reaktor and also writes a popular blog on all things Google Analytics and Google Tag Manager development. Google has appointed him as a Google Developer Expert.

Simo is especially interested in the interface between marketing and development, and his focus is on increasing awareness, skills, and critical thinking around data. And in this episode, Simo brings his extensive knowledge of website development, along with ideas for achieving an integrated marketer / developer ecosystem by dropping silo’s and labels, and advice for presenting and growing by observing and taking risks.

• How Simo’s website development journey began when he was 12 or 13 years old and built his first website.
• His methods for shaping his presentations around the knowledge of his current audience, and his emphasis on ensuring he speaks at a level that educates and also inspires growth.
• His views on authority being earned by actions instead of granted by title.
• How we are all hybrid beings and the importance of workplaces dropping labels and silo’s to allow for integrated work.
• His ideas for changing incentives from encouraging individual performance, and instead motivating everyone working toward a common goal.
• The importance of giving presentations for the purpose of knowledge sharing, and how and when not to deliver a sales pitch.
• His advice about taking the good advice from the people you respect, but to also take intelligent risks.

• Learn more about Matt Gershoff.
• Learn more about Cole Nussbaumer Knaflic.* Code Academy.* Scrum Alliance Website.
• GitHub.

How to Keep Up with Simo:* www.simoahava.com

• LinkedIn
• Twitter

To view the show notes & resources for this episode, visit LeaPica.com/033.

He is the Co-Founder and CEO of Loves Data, a digital analytics and online advertising agency. He is also the author of Learning Google AdWords and Google Analytics, a practical step-by-step guide that teaches how to use Google AdWords and Google Analytics together or separately.

Benjamin was personally invited by Google to become a Google Certified Trainer for Google AdWords and Google Analytics and he was actually the first Google Certified Trainer outside of the United States.

In this episode, Benjamin will share his extensive knowledge of analytics, advertising, and also his tips for creating and keeping audience attention during presentations.

**In This Episode, You’ll Learn…

• How Benjamin’s career interests moved from Graphic Design to Analytics Consultancy.
• How his Google Analytics and Adwords book is designed to take complex information and make it clear and concise for his readers.
• His tips for creating custom reports for email campaigns.
• His favorite part of his book, where he moved beyond explaining what a report means, and instead gives actionable tips for utilizing his advice.
• How he sets up his presentations to help his audience know why they are there and what value he is going to deliver to the audience.

**How to Keep Up with Benjamin:

• www.benjaminmangold.com
• Benjamin’s YouTube Channel
• Benjamin on LinkedIn
• Benjamin on Twitter

To view the show notes & resources for this episode, visit LeaPica.com/032.

And in this episode, Evan brings his deep experience as an analyst intermingled with rare neuroscience angle that will help you build trust and innovate in presenting your insights right away!

In This Episode, You’ll Learn…

• How Evan learned to persuade and inspire using psychology-based presentation practices
• How many and what kind of recommendations to present to build stakeholder trust
• How to identify your presentation blind spots and collaborate with others to repair them
• How studying the structure of music theory can clue you into effective data storytelling*T ips for presenting aggregate numbers and calculations that set the stage for deeper dives

Resources & Links Mentioned

• Made to Stick by Chip Heath & Dan Heath
• Carl Jung Cognitive Function Tests
• Myers-Briggs Type Indicator
• Presentation templates on Envato’s Graphic River
  • “Dunkirk”

How to Keep Up with Evan:

• Evan’s YouTube Channel
• LinkedIn
• Twitter

To view the show notes & resources for this episode, visit LeaPica.com/031

Today, Seer is home to over 100 employees across Philadelphia and San Diego. As Seer’s Director of Digital Strategy, Wil develops strategies and innovations to help clients build traffic and make money. His methods have shaped the search industry worldwide, and he speaks regularly at marketing conferences across the globe.

And, bar none, he is absolutely at the top of my list in professional speakers who lay down the law on stage.

And in this episode, Wil drops jaw-dropping strategies for really leveling up your presentation game with mindset shifts I’ll take with me for life!

In This Episode, You’ll Learn…

• How Wil grew into presenting professionally and what he learned along the way
• Why you have to sell your insights as a digital analyst or marketer to demonstrate your value
• Why approaching your audience from a service mindset, not selling, is crucial to winning them over
• His biggest pet peeves in conference presentations (don’t start talking about yourself first!)
• How he’s working on his own growth area of finding super fresh and interesting content
• Crazy valuable tips to measure and benchmark your performance as a pro speaker

How to Follow Wil:

• Bio on SEER Interactive
• Wil’s YouTube Channel
• LinkedIn
• Twitter

To view the show notes & resources for this episode, visit LeaPica.com/030.

Dustin also gives a sneak peek at his awesome book titled “The NO B.S. Guide To Powerful Presentations: How To Sell ANYTHING With Webinars & Online Media, Speeches & Seminars”.

And in this episode, Dustin gives super-actionable tips on how to make the products you sell, the ideas you create, and the insights you analyze completely irresistible to your audience to inspire massive action.

In This Episode, You’ll Learn…

• How someone who purposefully evaded public speaking classes went on to become a world-renowned presentation coach
• Why his book is written for any presenter interested selling themselves (even if they’re not selling a product!)
• How his Irresistible Offer Architecture is about never offering just one thing at a time
• His concept of presentation choreography - the key steps to take before, during, and after a business presentation or webinar
• Why assigning an advocate to introduce you as presenter is mission critical
• Super critical steps to take to maximize the effectiveness of product webinars
• Neat tricks to stand out to your stakeholders such as video presentation teasers

And in this episode, Dustin discusses with me what moves people during a really impactful talk.

How to Follow Dustin:Dustin’s websiteSpeaking EmpireLinkedInTwitter

To view the show notes & resources for this episode, visit LeaPica.com/029.

After delivering talks at close to thirty conferences and workshops, I’ve begun to notice the same three questions bubble up again and again. What are the top three questions I get asked at every event? They are:

1. Where do I find good sources of presentation imagery?
2. How do I create effective presentation handouts in addition to great live slides?
3. How do I make my stubborn work culture adopt your presentation principles?

• Why and how to use powerful and relevant real life imagery in your presentations
• The best sources of free and paid high-quality stock photography and illustrations
• Why I believe presentation handouts are the root cause of corporate meeting malaise
• My personal system for creating effective presentation handouts and still rocking your live slides
• How the Six Human Needs framework can help you overcome cultural roadblocks in pushing presentation change through your organization

• Unsplash
• Pexels
• Pixabay
• Gratisography
• Deposit Photos
• Bigstock Photo
• AppSumo
• Vince Vaughn’s Unfinished Business Stock Photos
  • Correction: NOT Horrible Bosses
• My Effective Presentation Handouts system
• Tony Robbin’s Six Human Needs Framework
• GraphicRiver by Envato

Full Show Notes at LeaPica.com/028

Sally is also the host of the This Moved Me Podcast where she interviews the leading experts of presentation prowess in a conversational intimate setting.

In This Episode, You’ll Learn…

• How to create moving moments in small or internal meetings
• Why using creative energy can make presentations more meaningful
• Tactics to take an objective look at the ebb and flow of a presentation and how to incorporate those elements into a usable presentation template
• How storytelling can break down the wall between the presenter and the audience and create an important connection

And in this episode, Sally discusses with me what moves people during a really impactful talk.

To view the show notes & resources for this episode, visit LeaPica.com/027.

Jonathan was named a “visualization thought leader” by AllAnalytics in 2013 and his brand new book, Better Presentations: A Guide for Scholars, Researchers, and Wonks is designed to help presenters of scholarly or data-intensive content develop clear, sophisticated, and visually captivating presentations. And it’s one of my favorite new data presentation reads for 2017!

And in this episode, Jonathan discusses with me strategies for delivering clear, sophisticated, and visually captivating presentations.

To view the show notes & resources for this episode, visit LeaPica.com/026.

Garr Reynolds is the Elvis Presley of the presentation world, a wildly popular speaker, and the author of the award-winning and best-selling presentation book, Presentation Zen, which is considered by many to be the bible of stellar presenting.

Garr’s contribution has been a pivotal force in my entire presentation career and philosophy and it was an honor and privilege to interview him.

Garr is the expert in teaching that there is a better way to reach your audience through simplicity and storytelling, and provides the tools to confidently design and deliver successful presentations.

And in this episode, Garr hashes it out with me on how to take a dry presentation and reinvigorate the material in totally fresh ways that will make it memorable and resonate with the audience.

To view the show notes & resources for this episode, visit LeaPica.com/025.

How to Follow Garr:

• Presentation Zen Blog
• LinkedIn
• Twitter

Justin helps analytics practitioners get the most out of their Google Analytics investment, has written three Google Analytics books, and is the author behind the mastermind behind the Analytics Talk blog. He has presented across the globe and uses a presentation style that is authoritative, approachable and easy to understand.

And in this episode, Justin hashes it out with me on how to become an indispensable Google Analytics rockstar. And best of all, it was great to see what a fun, approachable guy he is. We had a blast!

To view the show notes & resources for this episode, visit LeaPica.com/024.

How to Follow Justin:

• Analytics Talk Blog
• Twitter
• LinkedIn

Cole Nussbaumer Knaflic has always had a penchant for turning data into pictures and into stories. She’s honed her data visualization skills over the past decade through analytical roles in banking, private equity, and most recently at Google, where she developed and taught a course on communicating effectively with data.

I first discovered her as a teacher during the TechChange Data Visualization Course with Ann K. Emery, and was instantly hooked on her balanced, pragmatic, yet not dogmatic approach to practical data storytelling.

Today she helps organizations become more effective recently published Amazon.com category bestseller through her blog, Storytelling with Data, and her acclaimed workshops. She recently published a data visualization book, an Amazon category best-seller, Storytelling with Data.

And in this episode, Cole dishes on insights into data visualization and practical applications on how to communicate effectively with data.

To view the show notes & resources for this episode, visit LeaPica.com/023.

How to Follow Cole:

• Storytelling with Data Blog
• Twitter
• LinkedIn

Together they are releasing a brand new book on winning the Google Analytics game called Google Analytics Breakthrough: From Zero to Business Impact. It is massively thorough and an actionable guide to maximizing the value from the world’s most ubiquitous analytics platform and debuts on September 19th on Amazon.

And in this episode, Feras and Eric hash it out with me on how to improve clients ROI by implementing and launching successful analytics strategies.

In This Episode, You’ll Learn…

• How to empower the practitioner to prepare for their role as communicator by depending less on verbiage and moving towards more succinct visuals
• Why it’s critical to understand what is important to your stakeholders and their business before presenting data
• Why telling a story with your data can be a powerful tool that can provide context to your audience and make data more understandable
• How to establish quick wins and persuade your stakeholders by using the power of improvement and the basic principles of conversion optimization

How to Follow Feras & Eric:

• E-Nor Blog
• Twitter: Feras (@ferasa) & Eric (@ericfettman)
• LinkedIn: Feras & Eric

Zach and Chris Gemignani are the brain trust behind Juice Analytics, a company dedicated to helping organizations learn the language of their data and very good friends of mine.

They are authors of one of my favorite data presentation books called Data Fluency, one of my most frequently recommended books for my training workshop students. Data Fluency is a practical and

They are also creators of JuiceBox, a new kind of tool for visualizing enterprise data in the form of stories, not data dumps. It’s an elegant solution for walking important business owners through the story of their data in a truly digestible format while freeing analysts up to focus on deep-dive analysis that will make big impacts on the business.

And in this episode, Zach and Chris hash it out with me on the top ways analysts can bring their A-game to the conference room table by presenting insights that meet their stakeholders where they are in extracting maximum value from their analytics investment.

To view the show notes & resources for this episode, visit LeaPica.com/021.

How to Follow Zach & Chris:

• Juice Analytics
• Twitter
• LinkedIn: Zach & Chris

Oscar Santolalla of the Time to Shine Podcast is an engineer turned public speaking trainer who happens to excel at teaching service providers how to deliver killer product demos.

This is a supremely important service for the digital analytics and marketing industry, considering that technology services is the lifeblood of our practice.

And in this episode, Oscar brings his unique framework for planning, creation and preparation for a product demo that will turn prospects into raving fans.

Oscar is launching an Indiegogo campaign to fund a brand new book on this topic, called “Create and Deliver a Killer Product Demo”. Please support this great project, which closes on June 10th!

In this episode, you’ll learn:

• The most effective structure of a killer product demonstration
• The right kind of pre-work before you begin to create your demo
• The importance of analyzing your audience’s needs and desires
• How many times you need to rehearse your demo (it’s more than you think!)
• How to avoid the most common pitfalls during product demos
• How to help fund his new book, “Create and Deliver Killer Product Demos” on Indiegogo by June 10th!

To view the show notes & resources for this episode, visit LeaPica.com/020.

How to Follow Oscar:

• Time to Shine Podcast
• Twitter
• LinkedIn

Depth of Knowledge. The Periodic Table of Google Analytics. The Jumpstart Podcast.

These are all resources created by Google Analytics / PPC guru / dear friend Jeff Sauer of Jeffalytics, one of the most authoritative and actionable measure blogs in the space.

He also routinely delivers his extensive expertise to worldwide audiences and is a sought-after speaker on the analytics conference circuit.

And in this episode, he brings his pragmatic philosophy on creating stakeholders that truly believe in your work and careers that fulfill your aspirations.

In this episode, you’ll learn:

• How to channel your passion and transfer that energy to your audience
• Why every talk should end with a blueprint for the audience's next steps
• The key to building analytics teams with complementary skills that leverage strengths
• How to confidently defeat Imposter Syndrome during presentations
• Why you need to find an internal champion for your work as an analyst

To view the show notes & resources for this episode, visit LeaPica.com/019.

How to Follow Jeff:

• Jeffalytics Blog
• Twitter
• LinkedIn
• SlideShare

He routinely dominates industry conference presentation leaderboards, offering a dynamic mix of gripping storytelling and practical approaches for killing it at your analytics career.

And during this session, he brings his absolute best-kept strategies for delivering internal and external presentations that create indispensability and propel careers forward.

In this episode, you’ll learn:

• How to apply the P.I.C.A. methodology to create a viz that supports your insight
• How choosing the right chart type is crucial to understanding your data
• The in’s and out’s of using a small multiples chart to show trending between segments
• How to use color to strategically emphasize your big message
• How you can submit your own troublesome charts and sneaky slides for a free video podcast visualization renovation!

To view the show notes & resources for this episode, visit <LeaPica.com/017>.

How to Follow Adam:

• Adam’s Blog on Analytics Demystified
• Adam on Twitter and LinkedIn
• Get up close and personal with Adam on the Measure Slack Channel

She sent in a doozy of a viz; a dual axis bar / line chart showing the revenue monthly trend, growth and projected targets for four digital marketing channels.

To view the companion video tutorial and resources for this episode, visit LeaPica.com/016.

In This Episode, You’ll Learn:

• How to apply the P.I.C.A. methodology to create a viz that supports your insight
• How choosing the right chart type is crucial to understanding your data
• The in’s and out’s of using a small multiples chart to show trending between segments
• How to use color to strategically emphasize your big message
• How you can submit your own troublesome charts and sneaky slides for a free video podcast visualization renovation!

I’ve always been a bit of a productivity junkie (let’s be honest, I’m just technically lazy.) Discovering my first keyboard shortcuts was a transformative moment indeed, and since then I've crusaded to get my valuable time back by creating a productive work environment.

Here are my 5 best tips for staying productive when you’re burning the midnight oil on your next presentation!

In This Episode, You’ll Learn:

• The real cost of constant workplace interruptions on our daily productivity
• How to stem the tide of external noise like your phone, email and social media
• The best tools for keeping your productivity plan on track
• The importance of taking breaks and working movement into your workday
• Strategies for communicating the value of your time and setting expectations

To view the show notes and resources for this episode, visit LeaPica.com/014.

I also offer a very special gift from the heart to my beloved listeners. It's my way of showing my gratitude to you for supporting the show and allowing me to serve you every day in presenting data with impact. You won't hear this anywhere else!

Visit the show notes page at LeaPica.com/012. Catch you on the flip side! Namaste -

How to follow the DAPH boys:

• Tim: Tim’s Blog & @tgwilson on Twitter
• Michael: @mymo on Twitter
• Jim: @jim_cain on Twitter

If you liked what you heard, I would love if you could leave me a rating or review in iTunes. Ratings & reviews are extremely appreciated and very important in the rankings algorithm. Thank you!

You may know her as the face and voice of the insanely popular Google Analytics Academy course on Google Tag Manager (which over 100,000 people have watched!). And, she travels all over the world speaking to analysts who want to make the most of google analytics.In fact,

I had the pleasure of interviewing Krista on location during our speaking stint at the LovesData Analytics Conference in...Australia! Krista shares her story of professional growth as an industry speaker and her unorthodox methods for prepping to take the big stage.

You'll find the Show Notes & resources for this episode at LeaPica.com/009

How to Follow Krista:

Read Krista’s blog @ www.BloggerChica.com

Krista on Twitter: @KristaSeiden

Today’s submission comes courtesy of Donal Phipps (@DonalPhipps). He sent in a variety of different slides, but one in particular caught my attention.

It was a dual-axis stacked bar chart showing voice-of-customer survey responses with website traffic. He stated a very clear objective for the viz which was a great start, but the chart fell a bit short in fulfilling its duty as his insight wingman. This episode shows you how I applied the PICA methodology to find the real story and create a viz that sends it home.

And now, it’s your turn. Go to LeaPica.com/Makeover to submit your charts or slides for a free video makeover!

Today's Sponsor:

KeyRocket is a keyboard shortcut training software program that has propelled my Excel and PowerPoint productivity. It's like having a personal sports coach show you every way to save precious time through keyboard shortcuts you've never seen.

Visit <LeaPica.com/008> to request access to my personal key that will fully unlock a trial verson of KeyRocket for 14 days!

The meeting invitation.

With these tips, you’ll learn how to create meeting invites that set the “stage” for a super productive meeting. Let’s take back our meetings and create opportunities for progress, not pits of boredom and valuable wasted time!

The show notes that accompany this episode are here: LeaPica.com/006. Be sure to download my free meeting invitation template to supercharge your invite's effectiveness.

If you like what you've heard, I would so appreciate a rating or review here in iTunes. Ratings & reviews help boost the rankings of the show, and help others like yourself find this great content. Thank you!

If you’re like me, you’ve struggled with how to get your data message across to your clients and stakeholders in a way that gets absorbed, remembered and acted upon. Jim gives you a blueprint for the mindset that will help you break through those blocks and really get ahead. He’s a master of clear, hard-hitting analogies that explain why he’s one of the “clearest thinkers around” according to Seth Godin.

The show notes that accompany this episode are here: LeaPica.com/005

If you like what you've heard, I would so appreciate a rating or review here in iTunes. Ratings & reviews help boost the rankings of the show, and help others like yourself find this great content. Thank you!

PLEASE NOTE: There is a video that accompanies this episode, which you can view on the Show Notes page at LeaPica.com/004.

Follow Tim on Twitter at @tgwilson, read his blog at Analytics Demystified and listen to his own podcast, The Digital Analytics Power Hour!

The show notes that accompany this episode are here: LeaPica.com/003

PLEASE NOTE: The show notes that accompany this episode are here: LeaPica.com/002. NOT at /003, as I erroneously mentioned in the show. Sorry for the confusion!

The show notes that accompany this episode are here: LeaPica.com/001