Pretty Busy en A podcast by founder of Odd Muse London, Aimee Smale. https://megaphone.imgix.net/podcasts/eb3eb58e-365f-11f0-90c8-6376ba4545f8/image/81d395ccf0e245b8ff947b3f392e275d.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress Pretty Busy no episodic PodMuse A podcast by founder of Odd Muse London, Aimee Smale. A podcast by founder of Odd Muse London, Aimee Smale.

]]> Aimee Smale musemedia@oddmuse.co.uk Episode 5: A New York Minute with Josh Of course the first guest on Pretty Busy had to be Aimee's fiancé, Josh! This week Josh and Aimee reminisce on their year in New York, recounting a special collaboration with Bentley, their favourite places to eat around the city, and getting engaged... Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 23 Jun 2026 23:15:00 -0000 full PodMuse Of course the first guest on Pretty Busy had to be Aimee's fiancé, Josh! This week Josh and Aimee reminisce on their year in New York, recounting a special collaboration with Bentley, their favourite places to eat around the city, and getting engaged... Learn more about your ad choices. Visit megaphone.fm/adchoices Of course the first guest on Pretty Busy had to be Aimee's fiancé, Josh! This week Josh and Aimee reminisce on their year in New York, recounting a special collaboration with Bentley, their favourite places to eat around the city, and getting engaged...

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]]> 2415 Episode 4: Changing My Mind Aimee sits down for another solo episode this week to open up about what she's changed her mind on this year. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 16 Jun 2026 10:00:00 -0000 full PodMuse Aimee sits down for another solo episode this week to open up about what she's changed her mind on this year. Learn more about your ad choices. Visit megaphone.fm/adchoices Aimee sits down for another solo episode this week to open up about what she's changed her mind on this year.

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]]> 1612 Episode 3: The Odd Muse Brand Book Thank you for following along with Pretty Busy - we are only just getting started! In this episode Aimee discusses skincare, community, and unpacks secrets from the Odd Muse brand book. Pretty Busy, Lately https://aimeesmalex.substack.com/ Follow Pretty Busy on IG https://www.instagram.com/p/DYzNy33I8Xs/ Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 09 Jun 2026 11:11:00 -0000 full PodMuse Thank you for following along with Pretty Busy - we are only just getting started! In this episode Aimee discusses skincare, community, and unpacks secrets from the Odd Muse brand book. Pretty Busy, Lately https://aimeesmalex.substack.com/ Follow Pretty Busy on IG https://www.instagram.com/p/DYzNy33I8Xs/ Learn more about your ad choices. Visit megaphone.fm/adchoices Thank you for following along with Pretty Busy - we are only just getting started! In this episode Aimee discusses skincare, community, and unpacks secrets from the Odd Muse brand book.


Pretty Busy, Lately https://aimeesmalex.substack.com/

Follow Pretty Busy on IG https://www.instagram.com/p/DYzNy33I8Xs/

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]]> 2111 Episode 2: Log Off A Little Aimee talks about how her relationship with social media has changed, Substack articles, and her anxiety arout planning a wedding. Read 'Pretty Busy, Lately' https://aimeesmalex.substack.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 02 Jun 2026 11:00:00 -0000 full PodMuse Aimee talks about how her relationship with social media has changed, Substack articles, and her anxiety arout planning a wedding. Read 'Pretty Busy, Lately' https://aimeesmalex.substack.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices Aimee talks about how her relationship with social media has changed, Substack articles, and her anxiety arout planning a wedding.


Read 'Pretty Busy, Lately' https://aimeesmalex.substack.com/

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]]> 1814 Episode 1: Welcome to Pretty Busy https://www.instagram.com/prettybusypod/ Aimee shares what she's been up to for the last 6 months during her podcast hiatus and launches an exciting new project. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 26 May 2026 09:45:00 -0000 full PodMuse Aimee shares what she's been up to for the last 6 months during her podcast hiatus and launches an exciting new project. Learn more about your ad choices. Visit megaphone.fm/adchoices Aimee shares what she's been up to for the last 6 months during her podcast hiatus and launches an exciting new project.

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]]> 1534 Solo: I'm Engaged Aimee shares the exciting life update you've all been waiting for on this week's solo episode... Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 29 Jan 2026 21:04:00 -0000 full PodMuse Aimee shares the exciting life update you've all been waiting for on this week's solo episode... Learn more about your ad choices. Visit megaphone.fm/adchoices Aimee shares the exciting life update you've all been waiting for on this week's solo episode...

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]]> 1399 Stefanie Sword-Williams: Make Yourself Noticeable Entrepreneur, author and international public speaker Stefanie Sword-Williams sits down with Aimee to talk about her new book Career Comedown. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 21 Jan 2026 19:08:00 -0000 full PodMuse Entrepreneur, author and international public speaker Stefanie Sword-Williams sits down with Aimee to talk about her new book Career Comedown. Learn more about your ad choices. Visit megaphone.fm/adchoices Entrepreneur, author and international public speaker Stefanie Sword-Williams sits down with Aimee to talk about her new book Career Comedown.

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]]> 3510 Solo: New Year, New Aimee Aimee sits down for a solo episode to reflect on business in 2025 and shares her plans for 2026! Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 15 Jan 2026 14:19:00 -0000 full PodMuse Aimee sits down for a solo episode to reflect on business in 2025 and shares her plans for 2026! Learn more about your ad choices. Visit megaphone.fm/adchoices Aimee sits down for a solo episode to reflect on business in 2025 and shares her plans for 2026!

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]]> 1641 Marina Larroude: Founding Larroude This week, Aimee sits down with founder of Larroude, Marina Larroude. Before founding Larroude, Marina was the former fashion director at Teen Vogue, and VP fashion director at Barneys New York. Marina shares how Larroude is on track to become a 9 figure business in under 5 years. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 07 Jan 2026 17:47:00 -0000 full PodMuse This week, Aimee sits down with founder of Larroude, Marina Larroude. Before founding Larroude, Marina was the former fashion director at Teen Vogue, and VP fashion director at Barneys New York. Marina shares how Larroude is on track to become a 9 figure business in under 5 years. Learn more about your ad choices. Visit megaphone.fm/adchoices This week, Aimee sits down with founder of Larroude, Marina Larroude. Before founding Larroude, Marina was the former fashion director at Teen Vogue, and VP fashion director at Barneys New York. Marina shares how Larroude is on track to become a 9 figure business in under 5 years.

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]]> 2765 Solo: Fear Is Your Fuel Merry Christmas Eve! This week, PodMuse brings you a short solo episode as Aimee debriefs the last few weeks of Q4 and answers a couple of questions from the muses. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 24 Dec 2025 21:00:00 -0000 full PodMuse Merry Christmas Eve! This week, PodMuse brings you a short solo episode as Aimee debriefs the last few weeks of Q4 and answers a couple of questions from the muses. Learn more about your ad choices. Visit megaphone.fm/adchoices Merry Christmas Eve! This week, PodMuse brings you a short solo episode as Aimee debriefs the last few weeks of Q4 and answers a couple of questions from the muses.

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]]> 1174 Ruthie Friedlander: You Are The Company You Keep Aimee sits down with Ruthie Friedlander, NYC-based writer, editor, and founder of At Large Agency. Spanning almost two decades, Ruthie has spent much of her career at Chanel, The Row, In Style, and Elle Magazine. In this episode, Ruthie and Aimee talk about the nuance of confidence, the changing landscape of digital advertising, and how the inventory of your best work is a reflection of the company you keep. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 17 Dec 2025 18:34:00 -0000 full PodMuse Aimee sits down with Ruthie Friedlander, NYC-based writer, editor, and founder of At Large Agency. Spanning almost two decades, Ruthie has spent much of her career at Chanel, The Row, In Style, and Elle Magazine. In this episode, Ruthie and Aimee talk about the nuance of confidence, the changing landscape of digital advertising, and how the inventory of your best work is a reflection of the company you keep. Learn more about your ad choices. Visit megaphone.fm/adchoices Aimee sits down with Ruthie Friedlander, NYC-based writer, editor, and founder of At Large Agency. Spanning almost two decades, Ruthie has spent much of her career at Chanel, The Row, In Style, and Elle Magazine. In this episode, Ruthie and Aimee talk about the nuance of confidence, the changing landscape of digital advertising, and how the inventory of your best work is a reflection of the company you keep.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3600 Abby Price: Founding Abbode "Failure is not an option"; This week, Aimee sits down with Abby Price, founder of NYC-based custom embroidery brand Abbode. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 10 Dec 2025 18:32:00 -0000 full PodMuse "Failure is not an option"; This week, Aimee sits down with Abby Price, founder of NYC-based custom embroidery brand Abbode. Learn more about your ad choices. Visit megaphone.fm/adchoices "Failure is not an option"; This week, Aimee sits down with Abby Price, founder of NYC-based custom embroidery brand Abbode.

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]]> 3120 Solo: I'm Looking For A CEO Join Aimee for her first episode back in New York after a busy season of travelling, preparing for the holidays, and opening a new store on Bond Street in London. Aimee talks about what she is looking for when hiring another leader for her global brand Odd Muse London. Enjoy! Follow @podmusepodcast on Instagram for weekly guest announcements, updates, clips, and for the chance to get involved with future episodes. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 03 Dec 2025 10:40:00 -0000 full PodMuse Join Aimee for her first episode back in New York after a busy season of travelling, preparing for the holidays, and opening a new store on Bond Street in London. Aimee talks about what she is looking for when hiring another leader for her global brand Odd Muse London. Enjoy! Follow @podmusepodcast on Instagram for weekly guest announcements, updates, clips, and for the chance to get involved with future episodes. Learn more about your ad choices. Visit megaphone.fm/adchoices Join Aimee for her first episode back in New York after a busy season of travelling, preparing for the holidays, and opening a new store on Bond Street in London. Aimee talks about what she is looking for when hiring another leader for her global brand Odd Muse London. Enjoy!


Follow @podmusepodcast on Instagram for weekly guest announcements, updates, clips, and for the chance to get involved with future episodes.



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]]> 1947 Settling Into The City: Aimee's New York Update In this solo episode, Aimee sits down from Odd Muse’s New York store to share an honest update on life in the city. From navigating the move and settling into a new routine, to the highs, challenges, and little moments that make New York feel like home, Aimee takes you behind the scenes of this exciting chapter. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 03 Sep 2025 07:32:00 -0000 full PodMuse In this solo episode, Aimee sits down from Odd Muse’s New York store to share an honest update on life in the city. From navigating the move and settling into a new routine, to the highs, challenges, and little moments that make New York feel like home, Aimee takes you behind the scenes of this exciting chapter. Learn more about your ad choices. Visit megaphone.fm/adchoices In this solo episode, Aimee sits down from Odd Muse’s New York store to share an honest update on life in the city. From navigating the move and settling into a new routine, to the highs, challenges, and little moments that make New York feel like home, Aimee takes you behind the scenes of this exciting chapter.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1942 no Hiring & Scaling As A First Time Founder In this week’s episode, Aimee opens up about Odd Muse’s scariest moments to date. Aimee shares the setbacks that shaped her journey as a founder. She reflects on what these challenges taught her, and how she plans to avoid them in the future. So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We'd love to hear your thoughts for future episodes, join us on TikTok ⁠⁠⁠⁠⁠⁠@podmuse⁠⁠⁠⁠⁠⁠ Instagram ⁠⁠⁠⁠⁠⁠@oddmuselondon⁠⁠⁠⁠⁠⁠ for any PodMuse questions. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 27 Aug 2025 08:00:00 -0000 full PodMuse In this week’s episode, Aimee opens up about Odd Muse’s scariest moments to date. Aimee shares the setbacks that shaped her journey as a founder. She reflects on what these challenges taught her, and how she plans to avoid them in the future. So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We'd love to hear your thoughts for future episodes, join us on TikTok ⁠⁠⁠⁠⁠⁠@podmuse⁠⁠⁠⁠⁠⁠ Instagram ⁠⁠⁠⁠⁠⁠@oddmuselondon⁠⁠⁠⁠⁠⁠ for any PodMuse questions. Learn more about your ad choices. Visit megaphone.fm/adchoices In this week’s episode, Aimee opens up about Odd Muse’s scariest moments to date. Aimee shares the setbacks that shaped her journey as a founder. She reflects on what these challenges taught her, and how she plans to avoid them in the future.

So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We'd love to hear your thoughts for future episodes, join us on TikTok ⁠⁠⁠⁠⁠⁠@podmuse⁠⁠⁠⁠⁠⁠ Instagram ⁠⁠⁠⁠⁠⁠@oddmuselondon⁠⁠⁠⁠⁠⁠ for any PodMuse questions.


Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2848 no I made the brand.. Now What? This week on PodMuse, we’re diving into life beyond the title of 'founder.' Aimee explores what it means to be known for the brand you built-and what happens when you’re ready to evolve beyond it. She opens up about balancing family life with building a business, the personal challenges she’s faced since launching, and what she’s hoping to reconnect with this year in New York. So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We'd love to hear your thoughts for future episodes, join us on TikTok ⁠⁠⁠⁠⁠@podmuse⁠⁠⁠⁠⁠ Instagram ⁠⁠⁠⁠⁠@oddmuselondon⁠⁠⁠⁠⁠ for any PodMuse questions. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 20 Aug 2025 08:00:00 -0000 full PodMuse This week on PodMuse, we’re diving into life beyond the title of 'founder.' Aimee explores what it means to be known for the brand you built-and what happens when you’re ready to evolve beyond it. She opens up about balancing family life with building a business, the personal challenges she’s faced since launching, and what she’s hoping to reconnect with this year in New York. So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We'd love to hear your thoughts for future episodes, join us on TikTok ⁠⁠⁠⁠⁠@podmuse⁠⁠⁠⁠⁠ Instagram ⁠⁠⁠⁠⁠@oddmuselondon⁠⁠⁠⁠⁠ for any PodMuse questions. Learn more about your ad choices. Visit megaphone.fm/adchoices This week on PodMuse, we’re diving into life beyond the title of 'founder.'

Aimee explores what it means to be known for the brand you built-and what happens when you’re ready to evolve beyond it. She opens up about balancing family life with building a business, the personal challenges she’s faced since launching, and what she’s hoping to reconnect with this year in New York.

So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We'd love to hear your thoughts for future episodes, join us on TikTok ⁠⁠⁠⁠⁠@podmuse⁠⁠⁠⁠⁠ Instagram ⁠⁠⁠⁠⁠@oddmuselondon⁠⁠⁠⁠⁠ for any PodMuse questions.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2712 no Building a Brand 101: A Step-by-Step Approach This week, Aimee takes the mic solo for the very first time. In this special episode, she walks you through her personal 9-step framework for building a successful brand- from finding your purpose to standing out in a crowded market. Whether you're just starting out or looking to level up, this episode is packed with actionable insights. So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We'd love to hear your thoughts for future episodes, join us on TikTok ⁠⁠⁠⁠@podmuse⁠⁠⁠⁠ Instagram ⁠⁠⁠⁠@oddmuselondon⁠⁠⁠⁠ for any PodMuse questions. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 13 Aug 2025 10:33:00 -0000 full PodMuse This week, Aimee takes the mic solo for the very first time. In this special episode, she walks you through her personal 9-step framework for building a successful brand- from finding your purpose to standing out in a crowded market. Whether you're just starting out or looking to level up, this episode is packed with actionable insights. So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We'd love to hear your thoughts for future episodes, join us on TikTok ⁠⁠⁠⁠@podmuse⁠⁠⁠⁠ Instagram ⁠⁠⁠⁠@oddmuselondon⁠⁠⁠⁠ for any PodMuse questions. Learn more about your ad choices. Visit megaphone.fm/adchoices This week, Aimee takes the mic solo for the very first time.

In this special episode, she walks you through her personal 9-step framework for building a successful brand- from finding your purpose to standing out in a crowded market. Whether you're just starting out or looking to level up, this episode is packed with actionable insights.

So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We'd love to hear your thoughts for future episodes, join us on TikTok ⁠⁠⁠⁠@podmuse⁠⁠⁠⁠ Instagram ⁠⁠⁠⁠@oddmuselondon⁠⁠⁠⁠ for any PodMuse questions.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1308 no From Start Up to Super Food: PerfectTed Unpacked This week on the podcast, Aimee is joined by PerfectTed co-founder Marisa Poster to talk all things matcha. Marisa shares the inspiring story behind building one of the UK’s leading matcha brands, the matcha latte that almost made it to market, and the last-minute pitch that landed her a deal with none other than Steven Bartlett on Dragon’s Den. So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We'd love to hear your thoughts for future episodes, join us on TikTok ⁠⁠⁠⁠@podmuse⁠⁠⁠⁠ Instagram ⁠⁠⁠⁠@oddmuselondon⁠⁠⁠⁠ for any PodMuse questions. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 06 Aug 2025 08:00:00 -0000 full PodMuse This week on the podcast, Aimee is joined by PerfectTed co-founder Marisa Poster to talk all things matcha. Marisa shares the inspiring story behind building one of the UK’s leading matcha brands, the matcha latte that almost made it to market, and the last-minute pitch that landed her a deal with none other than Steven Bartlett on Dragon’s Den. So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We'd love to hear your thoughts for future episodes, join us on TikTok ⁠⁠⁠⁠@podmuse⁠⁠⁠⁠ Instagram ⁠⁠⁠⁠@oddmuselondon⁠⁠⁠⁠ for any PodMuse questions. Learn more about your ad choices. Visit megaphone.fm/adchoices This week on the podcast, Aimee is joined by PerfectTed co-founder Marisa Poster to talk all things matcha.

Marisa shares the inspiring story behind building one of the UK’s leading matcha brands, the matcha latte that almost made it to market, and the last-minute pitch that landed her a deal with none other than Steven Bartlett on Dragon’s Den.

So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We'd love to hear your thoughts for future episodes, join us on TikTok ⁠⁠⁠⁠@podmuse⁠⁠⁠⁠ Instagram ⁠⁠⁠⁠@oddmuselondon⁠⁠⁠⁠ for any PodMuse questions.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3660 no Pressure Makes Diamonds: The Fashion Show That Nearly Killed Us In this episode, Aimee dives into the reality behind the phrase 'pressure makes diamonds.' From pulling off a full fashion show in just six weeks to launching a New York pop-up store at lightning speed, she shares the behind-the-scenes chaos and creativity it takes to make big things happen fast. Expect candid stories, lessons learned, and the unfiltered truth about what it’s really like to operate under pressure-and why sometimes, that’s exactly where the magic happens. So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We'd love to hear your thoughts for future episodes, join us on TikTok ⁠⁠@podmuse⁠⁠ Instagram ⁠⁠@oddmuselondon⁠⁠ for any PodMuse questions. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 30 Jul 2025 08:00:00 -0000 full PodMuse In this episode, Aimee dives into the reality behind the phrase 'pressure makes diamonds.' From pulling off a full fashion show in just six weeks to launching a New York pop-up store at lightning speed, she shares the behind-the-scenes chaos and creativity it takes to make big things happen fast. Expect candid stories, lessons learned, and the unfiltered truth about what it’s really like to operate under pressure-and why sometimes, that’s exactly where the magic happens. So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We'd love to hear your thoughts for future episodes, join us on TikTok ⁠⁠@podmuse⁠⁠ Instagram ⁠⁠@oddmuselondon⁠⁠ for any PodMuse questions. Learn more about your ad choices. Visit megaphone.fm/adchoices In this episode, Aimee dives into the reality behind the phrase 'pressure makes diamonds.' From pulling off a full fashion show in just six weeks to launching a New York pop-up store at lightning speed, she shares the behind-the-scenes chaos and creativity it takes to make big things happen fast.

Expect candid stories, lessons learned, and the unfiltered truth about what it’s really like to operate under pressure-and why sometimes, that’s exactly where the magic happens.


So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We'd love to hear your thoughts for future episodes, join us on TikTok ⁠⁠@podmuse⁠⁠ Instagram ⁠⁠@oddmuselondon⁠⁠ for any PodMuse questions.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2307 no Success, Setback and Starting Over: The story of a £35 Million Business in 7 years On this week's episode Aimee sits down with Luxe Collective founder Ben Gallagher to talk through the highs and lows of running a self funded business. They dive into what it's really like working with family, the break in that cost thousands and the closure of his first business. So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We'd love to hear your thoughts for future episodes, join us on TikTok ⁠⁠@podmuse⁠⁠ Instagram ⁠⁠@oddmuselondon⁠⁠ for any PodMuse questions. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 23 Jul 2025 06:00:00 -0000 full PodMuse On this week's episode Aimee sits down with Luxe Collective founder Ben Gallagher to talk through the highs and lows of running a self funded business. They dive into what it's really like working with family, the break in that cost thousands and the closure of his first business. So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We'd love to hear your thoughts for future episodes, join us on TikTok ⁠⁠@podmuse⁠⁠ Instagram ⁠⁠@oddmuselondon⁠⁠ for any PodMuse questions. Learn more about your ad choices. Visit megaphone.fm/adchoices On this week's episode Aimee sits down with Luxe Collective founder Ben Gallagher to talk through the highs and lows of running a self funded business.

They dive into what it's really like working with family, the break in that cost thousands and the closure of his first business.

So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We'd love to hear your thoughts for future episodes, join us on TikTok ⁠⁠@podmuse⁠⁠ Instagram ⁠⁠@oddmuselondon⁠⁠ for any PodMuse questions.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 4355 no Inside Manufacturing: What They Don’t Tell You About Red Flags (Until It’s Too Late) On this week’s episode of PodMuse,  Aimee dives into the world of manufacturing- from the perspective of a startup founder navigating production for the very first time to scaling with trusted partners. Discussing the questions you should be asking as a first time brand and the red flags no one talks about when manufacturing. So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We'd love to hear your thoughts for future episodes, join us on TikTok ⁠@podmuse⁠ Instagram ⁠@oddmuselondon⁠ for any PodMuse questions. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 16 Jul 2025 08:15:00 -0000 full PodMuse On this week’s episode of PodMuse,  Aimee dives into the world of manufacturing- from the perspective of a startup founder navigating production for the very first time to scaling with trusted partners. Discussing the questions you should be asking as a first time brand and the red flags no one talks about when manufacturing. So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We'd love to hear your thoughts for future episodes, join us on TikTok ⁠@podmuse⁠ Instagram ⁠@oddmuselondon⁠ for any PodMuse questions. Learn more about your ad choices. Visit megaphone.fm/adchoices On this week’s episode of PodMuse,  Aimee dives into the world of manufacturing- from the perspective of a startup founder navigating production for the very first time to scaling with trusted partners. Discussing the questions you should be asking as a first time brand and the red flags no one talks about when manufacturing.

So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We'd love to hear your thoughts for future episodes, join us on TikTok ⁠@podmuse⁠ Instagram ⁠@oddmuselondon⁠ for any PodMuse questions.


Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2276 no She Was Offered £33K to Go Blonde! And, That’s Not Even the Worst Part Isobel Lorna is a British luxury lifestyle content creator and the founder of Voir Social, a TikTok-focused creative agency based in London. With over 1.6 million followers across TikTok and Instagram, she’s known for creating viral, value-driven content that blends authenticity with aspiration. After growing her own platforms, Isobel launched Voir Social to help brands and creators succeed on TikTok using her unique approach embracing what she calls being “abnormal” and true to personality. Her focus on consistent, video-first content and strategic creativity has positioned her as a leading voice in the creator economy. So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We'd love to hear your thoughts for future episodes, join us on TikTok ⁠@podmuse⁠ Instagram ⁠@oddmuselondon⁠ for any PodMuse questions. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 09 Jul 2025 08:00:00 -0000 full PodMuse Isobel Lorna is a British luxury lifestyle content creator and the founder of Voir Social, a TikTok-focused creative agency based in London. With over 1.6 million followers across TikTok and Instagram, she’s known for creating viral, value-driven content that blends authenticity with aspiration. After growing her own platforms, Isobel launched Voir Social to help brands and creators succeed on TikTok using her unique approach embracing what she calls being “abnormal” and true to personality. Her focus on consistent, video-first content and strategic creativity has positioned her as a leading voice in the creator economy. So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We'd love to hear your thoughts for future episodes, join us on TikTok ⁠@podmuse⁠ Instagram ⁠@oddmuselondon⁠ for any PodMuse questions. Learn more about your ad choices. Visit megaphone.fm/adchoices Isobel Lorna is a British luxury lifestyle content creator and the founder of Voir Social, a TikTok-focused creative agency based in London. With over 1.6 million followers across TikTok and Instagram, she’s known for creating viral, value-driven content that blends authenticity with aspiration. After growing her own platforms, Isobel launched Voir Social to help brands and creators succeed on TikTok using her unique approach embracing what she calls being “abnormal” and true to personality. Her focus on consistent, video-first content and strategic creativity has positioned her as a leading voice in the creator economy.

So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We'd love to hear your thoughts for future episodes, join us on TikTok ⁠@podmuse⁠ Instagram ⁠@oddmuselondon⁠ for any PodMuse questions.



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