Joining us today to answer this question is Evan Steele, Founder and CEO of rater8, the healthcare industry's leader in online reputation management. With 25 years of expertise in healthcare technology, Evan is here to shed light on the increasing influence of reviews and ratings on individuals' healthcare decisions. He emphasizes the significance of maintaining a strong and balanced online presence to set yourself apart. Additionally, he discusses the importance of the synergy between reputational SEO and traditional SEO, and how creating valuable, engaging content can enhance your search visibility.

Tune in to discover strategies for optimizing your online presence, gaining an edge on Google, and increasing patient engagement!

[00:01 - 06:30] Promoting Your Business with Patient-Generated Content

[06:31 - 08:46] Best Practices with The 4 R’s: Ratings, Review, Recency, and Responses

[08:47 - 14:36] Pairing Reputational SEO and Traditional SEO to Increase Visibility

[14:37 - 21:01] Leveraging Technology and Championing Hands-On Service to Win Customers 

[21:02 - 26:48] How to Track Your Growth with rater8 and GA4

[26:49 - 29:45] Wrapping Up!

Want to connect with Evan? Follow him on LinkedIn. Visit rater8’s website at https://rater8.com/ or email them at info@rater8.com.

Key Quotes:

"Unhappy, peeved patients are far more likely to go home and post. When you're like, oh, I love this doctor. The last thing on my mind is coming home and posting a review. But if I'm really upset, I'm going to post that one-star review.” - Evan Steele

“Patients tend to just kind of look for bad things if all they see is good things online, so you want to create a balanced online reputation.” - Evan Steele

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What We Do

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Leave a Rating & Review for Other Listeners!

I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.

The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.

Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.

Thanks for listening. Justin & Kelley Knott

Let’s dive into different tips to grow your practice and make it more attractive to your patients!

[00:01 – 05:00] Let’s meet Dr. Ginger!

[05:01 – 12:40] Dr. Ginger’s perspective on Post-Covid

• Dr. Ginger shared her point of view about the pandemic.
• Before and still now people put much prior into outsourcing things.
• Barriers between doctors and patients.
• The role of social media.
• Easy target - Healthcare field.
• A massive shift in the market.
• You should understand your patients and what they truly need.
• Emotional face: confidence, pain relief, stability, security, etc.
• Establish relationships with patients.

[12:41 – 25:35] Making your Practice More Attractive to Patients

• Dr. Ginger talks about the old and new approach to address marketing.
• The insight of old and young doctors.
• Leadership - Tools and assets to bring a business.
• Marketing campaign and budget.
• Having a scientific mind in marketing.
• It has to be trackable.
• It has to come back.
• It has to show a result.
• It’s not an experiment or donation.
• Tracking side with clients in the healthcare niche.
• Communication factor.
• Be really aware of your numbers to set up projections.
• Referral system: private practice acquisition.

[25:42 – 33:07] Closing Segment

• Advice on growing practice in 2022. 
• Physicians expectations from their involvement in growing the practice.
• Think about things that need improvement, and things we need to stop doing.
• Use your own charts and files.
• Internal marketing program.
• Who you should communicate with.
• Who your ideal patient is.
• How to connect with Dr. Ginger.
• Links are available below.
• Final words 
• Stay tuned for more. Links available below.

Tweetable Quotes:

“All the marketing I’ve ever recommended to do is direct response, if I cannot track it, if I don’t know what is coming from, we don't do it.” - Ginger Bratzel

“They don't need to be doing a thousand things, they need to do 4, 5, a few things, and if you see it is not working, take the time and energy, even if you are doing it for free because that’s the most precious currency you have.” - Ginger Bratzel

Resources Mentioned: 

• GingerBratzel.com 

Want to connect with Dr. Ginger? You can find her and follow her on LinkedIn and Facebook. You can also contact her at 405-225-0254. Don’t forget to check out her website https://gingerbratzel.com/ to learn more about getting new clients and grow your business!

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Please support the podcast by leaving a Review

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• Kelley LinkedIn
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What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Dr. Kupferman is an oral and maxillofacial surgeon in Los Angeles, California. He is the founding physician of LACOMS (Los Angeles’s premier Oral and Maxillofacial Surgery Center) where he first pioneered the use of Virtual Assistants.

Dr. Shaye is a Gastroenterology Specialist in Beverly Hills, CA. He is a co-founder of Gastroenterology Associates of Beverly Hills, one of the Beverly Hills area’s leading Gastroenterology practices, where he first pioneered the use of Virtual Assistants. 

Stay tuned until the end to know more about Medical Virtual Assistance, and how it started to be used with great effectiveness to grow practices! 

[00:01 – 10:57] Medical Virtual Assistance

• I introduce our guests Dr. Steven Kupferman and Dr. Omid Shaye.
• Bio
• Dr.Kupferman and Dr. Shaye provide a bit of background.
• How they introduce virtual assistance.
• The benefits of this practice in the medical field.
• Patients' satisfaction.
• How they started finding remote employees.

[10:58 – 15:06] Why the Philippines?

• Dr. Shaye talks about the advantages of working with people from the Philippines.
• There is a Healthcare oriented culture.
• Nurses are really committed to the medical field.
• The qualities and training of the virtual.
• The transition to work remotely.

[15:07 – 25:41] MEDVA - Medical & Dental Virtual Assistant

• Dr. Kupferman provides information about the company they have founded.
• Different ways virtual assistance can be used.
• How doctor offices can benefit from remote employees.
• Implement training programs for all virtual assistants.
• Help offices and medical centers think out of the box: What can they do to leverage MEDVA?
• Dr. Shaye mentions how MEDVA deals with HIPAA, Security, and access in the EMR.
• There is a security firewall to prevent security breaches and HIPAA violations.
• Virtual assistants go to extensive training.

[25:42 – 31:23] Closing Segment

• How to connect with Dr. Kupferman and Dr. Omid Shaye. 
• Links are available below.
• Final words 
• Stay tuned for more. Links available below.

 Tweetable Quotes:

“There is a cultural and work ethic benefit there. My virtual staff are the most dedicated employees I’ve ever had.They are really committed, they are excited about being part of our practice.They are incredibly hard-working” - Omid Shaye

“I was able to interact and access my remote staff better and faster than the staff that were actually in my office… Here, I just clicked on zoom and they were on my screen within seconds” - Steven Kupferman.

Resources Mentioned: 

• MEDVA - Medical & Dental Virtual Assistants

Want to connect with Dr. Kupferman and Dr.Omid Shaye? You can find and follow them on LinkedIn. Check out their website https://medva.com/how-it-works/ to learn more about virtual assistance! 

Subscribe & Leave a Review

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Please support the podcast by leaving a Review

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What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

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Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Dive right into the episode with Dr. Dasa and let’s unpack his story and how he was able to impact the world of medicine by first creating his voice.

[00:01 – 02:38] Taking on Unique Experiences by Diving into the Deep End

• I introduce our guest Dr. Vinod Dasa
• Bio 
• Dr. Dasa gives a bit of background
• Education, residency and fellowship 
• Recruited to help rebuild after Hurricane Katrina 
• Learning unique lessons while on the field 

[02:39 – 14:19] Introducing an Enhanced Recovery Model for All Practices

• Dr. Dasa breaks down how he achieves opioid free knee replacement
• Changing from regional to spinal anesthesia
• A move closer to the adductor canal block 
• How using the technology iovera has helped in the surgical space
• Paying attention to details in the patients post-op 
• The process of going opioid free in mid-2020
• There is a path to enhanced pain control for any field 
• How Dr. Dasa helps other doctors around the country innovate 

[14:20 – 26:32] Changing Medicine Starts with Creating Your Voice

• Dr. Dasa gives advice for busy physicians looking to diversify their careers
• You have to broaden your skill set
• You have a unique opportunity to leverage your assets
• Different ways you can finance your ideas 
• Leverage you relationships
• Start getting your name out there
• Leverage social media to share thoughts 
• People need to know who you are, where you are, how you think
• How Dr. Dasa has built up his thought leadership

[26:33 – 30:42] Closing Segment

• Connect with other innovations from Dr. Dasa
• SIGHT Medical - driving optimal performance in the OR
• Doc.Social - Healthcare connected
• Links below 
• How to connect with Dr. Dasa
• Links below 
• Final words 
• Stay tuned for more. Links available below.

Tweetable Quotes:

“Enhanced pain control, enhanced recovery without the need for opioids and narcotics... It’s out there… I promise you, if you can do it for knee replacements, you can do it for just about anything.” - Dr. Vinod Dasa

“I think physicians have to think and broaden their skill set beyond just the exam room or the OR… Physicians are in a very unique position, they can leverage a lot of different assets to their benefit.” - Dr. Vinod Dasa

“That’s why I think that digital platforms are huge to create a voice and create an identity… We have a voice and we have a seat at the table.” - Dr. Vinod Dasa

Resources Mentioned: 

• SIGHT Medical
• Doc.Social

Want to connect with Dr. Dasa? You can find him on LinkedIn and Doc.Social. Teach, heal and discover by visiting https://www.lsuhs.edu/ and learning more. 

Subscribe & Leave a Review

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Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

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Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

You don’t want to miss out on gems in this episode. Tune in and learn effective non-verbal communication tips that will help you advance in any healthcare profession. 

[00:01 – 02:31] Uncovering the Patterns of Non-Verbal Communication

• I introduce our guest Shelly O’Donovan
• Bio 
• Shelly gives a bit of background around her expertise
• Finding patterns within politics
• Training healthcare professionals in those patterns 

[02:32 – 16:00] Effective Non-Verbal Communication Tips in Healthcare

• Shelly shares some fundamental tips to engage with patients 
• Make sure to address the patient right away
• Eye contact is key 
• Resources that help physicians refocus and connect better with the patient
• Using open body language 
• Take a deep breath before even meeting the patient 
• Relaxed and calm vocal tones are as important as the words
• Building a relationship with the front desk 
• From how you walk through the door 
• Avoiding negative non-verbals 
• Opening up the body language of the other person
• Increased micro expressions to enhance energy output 
• Using ornaments - changing your appearance 
• Shelly dives deeper into utilizing micro-expressions
• Pulling out who you really are
• Voice tone naturally follows our facial expressions

[16:02 – 26:29] Using Non-Verbal Communication to Build Trust

• Tips for physicians to motivate their staff 
• Using your hands more to communicate 
• Over communicate 
• Show that you yourself trust your staff
• Using non-verbals within a sales perspective
• Keeping your eye on the other person 
• Pivot based on the other person's body language
• What Shelly teaches students about navigating Zoom
• Get your hands into the camera 
• The importance of lighting 
• Look right into the camera 
• Record yourself to see what you do when you speak 
• Building your own confidence 
• Learn your own habits 
• Make tweaks slowly during low stakes moments

[26:30 – 28:44] Closing Segment

• How to connect with Shelly
• Links below 
• Final words 
• Stay tuned for more. Links available below.

Tweetable Quotes:

“Just being in the moment with that patient for a minute before you open up the chart… that’s a big game changer, and that really makes a difference in building that trust.” - Shelly O'Donovan 

“Speak from a place of passion… it keeps the other person really engaged.” - Shelly O’Donovan 

“Using your hands; that is a trust indicator… You want to subconsciously see my hands so you can know whether we’re friends or we’re foes.” - Shelly O’Donovan

Resources Mentioned: 

• Paul Ekman Group - Micro Expressions

Want to connect with Shelly? You can find her on LinkedIn and Twitter. Go visit https://authenticinfluencegroup.com/ and start illuminating your message!

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Let’s jump into the episode with Dr. Schwegman as he explains why referral based practices should focus on digital marketing and how to do it effectively.

[00:01 – 05:09] From 45,000 ft High to 45 ft Below

• I introduce our guest Dr. Schwegman 
• Dr. Schwegman gives some background on his venture into Hyperbarics
• Started as an academic emergency physician 
• Aviation medicine 
• The leap to sub-specializing in Hyperbaric medicine 
• Navigating the transition into a private practice 
• The challenge of running the marketing piece 
• The importance of educating others
• Being under a critical lens - evidence based medicine

[05:10 – 14:14] Why Referral Based Practices Should Focus on Digital Marketing

• We need to change what we do 
• Referrals in and referrals back out 
• A difficult area to get referrals in 
• Dr. Schwegman’s view on the changes in the patient journey 
• Recognizing the limits of your practice 
• We had no choice but to evolve 
• Using digital marketing to educate potential customers 
• Getting directly to patients 
• Hiring experts to help and guide Physicians
• Subverting mental energy costs 
• The big wins it gives Physicians 

[14:15 – 24:11] Bringing in Outside Help to Make Your Practice Successful

• Patient point of care - using a documentary as marketing 
• A deeper look at the life changing effects of hyperbarics 
• Collecting your most powerful stories 
• How Dr. Schwegman shares the practice of Hyperbaric Medicine with the world
• Helping people get set up without the pitfalls 
• All the unique elements that need to be put in place 
• The benefits of getting a consultant 

[24:12 – 35:54] Closing Segment

• How to connect with Dr. Schwegman
• Links below 
• Final words 
• Stay tuned for more. Links available below.

Tweetable Quotes:

“Learning the medicine wasn’t the hard part, it was putting all the pieces together so that you could run a successful practice, and doing so in a manner that always puts patients first.” - Dr. David Schwegman

“If we don’t have to keep repeating the same thing day in and day out, that’s a huge win for us… If we’re able to be more efficient by not having to spend as much time educating patients, then we can actually help more people.” - Dr. David Schwegman

Want to connect with Dr. Schwegman? Go visit https://hbomdga.com/ to learn how you can get in touch. 

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

[00:01 – 06:20] You are Always Leading and Influencing Someone

• I introduce our guest Dr. Jimmy Knott
• My father in law and expert
• Learn a bit more about Dr. Knott
• Relationship with leadership 
• Current activities and focuses 
• Understanding leadership 
• You may be a leader even if you don’t know 
• Leadership isn’t always down 
• It is also across and up

[06:21 – 20:18] Leading Up: How Physician Liaisons Can Lead Their Physicians

• How this concept of leading up can apply to liaisons 
• The importance of leading yourself first 
• Figure out how to add value 
• Ask the right questions
• How to communicate with your superiors 
• You need to provide honest feedback
• Say the things they don’t want to hear 
• Building trust through regular communication
• Being prepared to face your boss
• You are on the front lines 
• Confront reality 
• Make great decisions through engagement 

[20:19 – 29:44] Set Expectations with Quality Questions 

• The importance of preparing questions 
• There’s no way to learn without questions 
• ‘What does success look like to you’ 
• How to navigate two different Physicians 
• Credibility = influence 
• Four questions/items to go through in a meeting 
• 1. What is going well? 
• 2. What is broken? 
• 3. Getting clarity on something specific 
• 4. What’s missing/needed? 
• Regular meetings are critical to productivity 

[29:45 – 35:54] Closing Segment

• Hitting the highlights of our conversation
• Lead up
• Build trust! 
• Communicate frequently 
• Anticipate the future and needs for your leader 
• How to connect with Dr. Knott
• Links below 
• Final thoughts
• Stay tuned for more. Links available below.

Resources Mentioned: 

• Leadership Sessions
• It’s All About Leadership - Dr. Jimmy Knott

Want to learn more about Dr. Knott? Connect on Twitter, LinkedIn, and Facebook. Make sure to go to https://jimmyknott.com/ to upskill your leadership. 

Subscribe & Leave a Review

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Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Bryan Oram is the AVP of Sales Enterprise at Podium - an incredibly powerful platform that helps local businesses get connected with their community to create conversions through communication. 

[00:01 – 04:01] Patients Are Looking to Engage with You

• I introduce our guest Bryan Oram
• Background  
• The future of patient engagement is on the rise and it’s changing.
• Engagement is on the rise
• Digital engagement is becoming much more important

[04:02 – 18:15] The Future of Patient Engagement

• Higher conversion rates through SMS and digital outreach 
• People want to leave reviews 
• It needs to be convenient 
• How Bryan integrates text messaging into the patient experience 
• A comparison between text and emailing
• Email - 20% open rate
• Texting - 97% open rate
• The impact of reviews and your online rating
• Podium’s effects on payment processing 
• Predictions on the future of engagement
• Telehealth is not going anywhere
• How communication is changing

[18:17 – 25:39] Changing with the Challenges

• How large organizations are handling telehealth
• Creating a ‘frictionless experience’
• Handling the frustrations of competition 
• Why Podium? 
• Bryan shares his biggest challenges to get to where he is 
• The challenge of transforming organizations
• Centralizing your engagement through Podium 

[25:40 – 28:59] Closing Segment

• HIPAA compliant communication
• How to connect with Bryan
• Links below 
• The evaluation process
• Final thoughts
• Stay tuned for more. Links available below.

Tweetable Quotes:

“The entire patient journey is something that needs to be thought through with a digital lens… It is critical to optimize for it.” - Bryan Oram

“Email gets about a 20% open rate… When you compare that to text messages, text messages get about a 98% open rate… and again I can't stress enough how important reviews are.” - Bryan Oram

“Effective communication pre and post-visit is going to become more important and more digital than ever before.” - Bryan Oram

Want to learn more about Bryan? Connect on LinkedIn or email bryan.oram@podium.com. Be sure to check out https://www.podium.com/v9/ and get every resource you need to make your business win through engagement!

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Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
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What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Dr. Tim Tollestrup, MD is a General Surgery Specialist in Los Vegas, NV and has over 20 years of experience in the medical field. He is a pain focused peripheral nerve surgeon, with extensive training in this largely unknown field. Apart from his practice he is an avid educator and has co-authored several medical articles focusing on peripheral nerve related topics, including one that appeared in the Journal of Reconstructive Microsurgery. He graduated from University Of Utah School Of Medicine medical school in 2001.

[00:01 – 04:11] Getting People to Know You Know Something Different

• I introduce our guest Tim Tollestrup MD
• Some background  
• The uniqueness of Tim’s practice 
• 3 total practitioners world-wide 
• Educating people on something so under the radar

[04:12 – 18:24] Generating New Specialty Surgery Patients via Video Marketing

• Tim’s intro into his video marketing strategy
• No other option
• Educating patients directly 
• Benefits of video
• The importance of patient testimonials
• Rising above conventional means of advertising 

[18:25 – 28:51] Finding the Perfect Fit for Your Practice 

• The types of patients who are a perfect fit 
• How peripheral myopathy affects so many people
• Referral sources 
• The challenges and lack of information in this field
• Advice on building relationships with a liaison 
• 4 types of people to look out for

[28:52 – 33:40] Closing Segment

• How to connect with Tim
• Links below 
• The evaluation process
• Final thoughts
• Stay tuned for more. Links available below.

Tweetable Quotes:

“I just found myself banging my head against the wall trying to get doctors to understand what it is that I did, number one, and number two - who would be appropriate referral patients to send me.” - Tim Tollestrup, MD

“I realized, pretty quickly, that patients who have these problems get it, immediately. When you start talking to them about what they’re experiencing, they get it… So I realized I had to take this message directly to patients.” - Tim Tollestrup, MD

Want to learn more about Tim? Connect on YouTube and Facebook. Are you right for a procedure with Dr. Tollestrup? Find out by emailing patients@tollestrupmd.com to start your evaluation. Check out https://nevadanervesurgery.org/ and see how he is leading his field online.

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Please support the podcast by leaving a Review

Connect with us on social media:

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What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Michael David Chapman is Founder of the LeadIn Social team; an experienced group of very proficient individuals who are excited to see people's business and influence grow. He provides entrepreneurs and business leaders a human alternative to automated or bot-driven lead generation and appointment setting services. Michael does this by helping business owners use LinkedIn to extend their reach and grow their business.

[00:01 – 03:55] How to Start Your LinkedIn Journey

• I introduce our guest Michael David Chapman 
• Some background 
• 3 ways to win your LinkedIn journey 
• Running ads 
• Content marketing with engagement 
• Direct outreach 

[03:56 – 17:30] Using Sales Navigator to Outreach Effectively 

• Michael talks about sales navigator
• Using outreach effectively  
• Knocking on the digital door
• The 3 gates
• How physicians look at sales
• Not pitching, but building connections 
• Reaching your target audience

[17:31 – 32:10] The Numbers Matter

• Michael talks about how he got started and found success
• A giver’s game
• Consistent GOOD content
• Create and contribute to community groups
• Why the numbers really do matter 
• Getting rid of the ‘vanity’ out of vanity numbers
• Michaels thoughts and recommendations on the Linkedin changes

[32:11 – 36:12] Closing Segment

• How to connect with Michael
• Links below 
• Final thoughts
• Stay tuned for more. Links available below.

Tweetable Quotes:

“The ability to knock on someone’s digital door, not pitch them, bring them something of value over the long run; that’s the equivalent of you knocking on my door trying to sell me something versus throwing a flyer in my yard hoping that I see it.” - Michael David Chapman

Resources Mentioned:

• LinkedIn Sales Navigator

Want to learn more about Michael? Connect on LinkedIn and Twitter. Check out http://www.leadin.group/social/ and start building your connections.

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Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Let’s dive in and gain some valuable tips on improving your patient’s social media engagement. We’ll take a look at first growing a loyal follower base in the simplest way possible and then some winning strategies that will optimize your content and overall results. 

[00:01 – 02:41] The Value in Social Media

• Let’s talk all things social media! 
• Today’s topic - Tips to improve patient social media engagement 
• There is real value in upping your social media game but it takes planning

[02:42 – 11:33] How to Grow a Loyal Audience 

• The key is consistency 
• Step 1 - Put a face to it
• Step 2 - Post engaging and educating content 
• Step 3 - Plan and optimize - it’s time to connect

[11:34 – 18:51] Tips to Improve Patient Social Media Engagement

• Logistics - seeding new likes and running offers ads
• Making it easy for your customer avatar to engage 
• Join in with the conversations that excite you 
• Example of Justin’s campaign 
• Leave your content with questions 

[18:52 – 22:59] Closing Segment

• Don’t be afraid to get your team involved
• The Big Idea Approach
• Final thoughts
• Stay tuned for more.
• Like and comment for a chance to win a free consultation 

Tweetable Quotes:

“It offers a lot of tools when it comes to marketing, a great way to connect and most importantly really put yourself out there as that thought leader - that expert, and grow that brand; but it all starts with engagement.” - Kelley Knott

“Don’t feel overwhelmed, and don’t give up. It’s all about consistency and growing your network…” - Kelley Knott

Subscribe & Leave a Review

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Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

John Lin MD, is a leader in the field of Urology. After working in entertainment business management with a Beverly Hills financial firm and founding a computer consulting business, he pursued a career in medicine at Saint Louis University School of Medicine where he graduated with a Distinction in Research. He initially practiced in Lake Havasu City and was awarded Physician of the Year in Lake Havasu City in 2004. His expertise has even led him to become an advisor for google health.

[00:01 – 02:50] Leveraging Social Media to Build a Happy Practice

• I introduce our guest Dr. John Lin
• How Dr. Lin leverages social media and built a network

[02:51 – 11:46] The Success of Your Patients and You

• How Dr. Lin started out - exploring options against better judgement 
• Building a successful practice for successful patients
• The reputation process - you have control over the reviews
• Resources to help capture reviews 

[11:47 – 26:33] Get Known, Create Content 

• Dr. Lin talks about loving what you do and building on it 
• Making it easy for patients to engage - remove the friction
• Do you need to be a social media marketing expert?
• Dr. Lin’s story and experience 
• Don’t focus on selling but education 
• Ways to build know, like, and trust

[26:34 – 39:11] The Most Powerful Medical Asset 

• The value of supporting the people in your community 
• Major things to avoid and be aware of as a urologist 
• Dr. Lin provides examples of successful review content curation
• Happy leader, happy office, happy patients 

[39:12 – 44:08] Closing Segment

• Dr. Lin’s advice on creating content 
• How to connect with Dr. Lin
• Links below 
• Final thoughts
• Stay tuned for more. Links available below.

Tweetable Quotes:

“Everyone says to go one way, I like to explore the other options… concentrate on things you REALLY enjoy doing.” - Dr. John Lin

“We value a couple of things, one is money, and two is time. So Anyway you can make it easy for patients to engage with you… that’s what you want to do, and that’s all about removing friction to access your practice.” - Dr. John Lin

 “Patients are not going to buy your product or service unless they know you, they like you, and trust you.” - Dr. John Lin

Resources Mentioned:

• Rater8
• The Thrive Urology Practice Facebook Group

Want to learn more about Dr. Lin? Connect on LinkedIn and Check out https://sunriseurology.com/care-team/your-provider/ and reach out. 

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Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

So when it comes to marketing strategies, where do you start and how do you do it right? Dive into this episode to learn all about what to do, what to avoid, and effective ways to get it done in your Medical Spa marketing.

[00:01 – 02:42] Your Success is Tied to Your Marketing

• Welcome to the 50th episode special! 
• Today’s topic - Medical Spa marketing strategies.
• How your social media ties directly to your success as a Med Spa

[02:43 – 21:18] Leverage Your Platform, Curate Your Content

• The most successful platforms we see work, and why
• Practical tips and tools that can help you narrow down and reach your audience
• The importance of content and the processes that will work best for you
• “The big idea process” - distributing your content effectively 
• Value first, sell later

[21:19 – 41:54] Building Rapport with Your Consumers

• Reviews are critical - how to build your reputation 
• Winning the ‘onsite SEO’ game
• When everything is in place, it’s time to re-market correctly
• Don’t marry before you date
• Navigating cold and warm audiences

[41:55 – 45:53] Closing Segment

• Make sure to track all your results
• Final thoughts
• Stay tuned for more. Links available below.

Tweetable Quotes:

“The most important thing to have in mind is - plan ahead; especially in content creation, on the video side, a month in advance.” - Justin Knott

“This is about to be your explosion and dominance on injectables online with social media…”- Kelley Knott

“Focus on educating and providing value to patients 90% of the time.” - Justin Knott

Resources Mentioned:

• Google Analytics
• Call Tracking Metrics
• Episode: How to Track Marketing Campaigns 

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Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott 

Now that you’ve set your mind around it, the next question is, how do you start? You’re in luck! Because today Dr. Andrew Tisser joins us to give us tips and guide us towards the process.

[00:01 – 04:09] Physician Burnout

• Who is Dr. Andrew Tisser?
• Andrew talks about his podcast, Talk2MeDoc
• Andrew on physician career burnout.

[04:10 – 16:18] Go Out and Set Your Own Course

• You create the career that you like. It’s not going to be handed to you.
• If you’re in it for money, then you’re on the wrong career path.
• Andrew discusses that entrepreneurship is not for everyone.
• Figure out your “why, what, and how?”

[16:19 – 30:47] Getting Started

• Andrew talks about how he started pursuing the career that he loves
• Building your personal brand
• Andrew’s advice for the people saying they don’t have the time
• Creating content and Andrew’s opinions on the different social media platforms
• Starting your own podcast? Andrew shares tips on how to build your audience.

[30:48 – 33:40] Closing Segment

• Final thoughts
• Reach out to Andrew. Links available below.

Tweetable Quotes:

“You’re supposed to not be unhappy when you get out of training.” – Andrew Tisser

“You need to create a career that you like. It’s not just going to be handed to you.” – Andrew Tisser

For more information about Andrew and his podcast, visit his website at https://www.andrewtisserdo.com/. Follow him on Facebook, Instagram, LinkedIn, Twitter, and YouTube.

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Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

[00:01 – 06:51] Sabrina’s Story

• Sabrina talks about her background
• Sabrina on constantly feeling the need to prove herself

[06:52 – 24:09] Performance, Productivity, and Time

• Avoid physician burnout! Sabrina discusses how you can once again start moving forward.
• How to become unstuck? Change your mindset towards using your time!
• The Different Time Zones
• Desire
• Distraction
• Disinterest
• Debt

[24:10 – 28:25] Organizations and Their People 

• The roles and responsibilities of organizations to avoid their people’s burnout

[28:26 – 32:33] Closing Segment

• Sabrina discusses her specialty and how you can avail her services
• Ways to contact her available below.
• Final thoughts for the listeners

Tweetable Quotes:

“Nothing in life [is] actually better without change, and change is what most of us resist.” – Sabrina Runbeck

“I actually believe all of you deserve to have more precious time to enjoy everything you have accomplished and have that DOUBLE WIN in your career and your life and feel powerful and passionate at the same time.” – Sabrina Runbeck

Resources Mentioned:

• www.sabrinarunbeck.com/blueprint

Learn more about Sabrina and her services at https://sabrinarunbeck.com/.

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Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

[00:01 – 09:03] What is Text Request?

• Kenneth explains what they do at Text Request
• Improving patient engagement through text messaging
• SMS and its adoption across different age brackets

[09:04 – 14:02] HIPAA Compliance

• Is HIPAA a concern with text messaging use for marketing?

[14:03 – 25:39] Leverage Text Messaging

• We discuss the ways on how you can leverage text messaging in marketing initiatives
• Areas where you can use text messaging in the patient life cycle

[25:40 – 30:27] Closing Segment

• Using text messaging in the patient life cycle to improve the patient’s journey
• Connect with Kenneth. Links available below.

Tweetable Quotes:

“People aren’t going to unlearn convenience, and these digital communications have become incredibly convenient for a lot of people.” – Kenneth Burke

Resources Mentioned:

• HIPAA – Health Insurance Portability and Accountability

You can connect with Kenneth on LinkedIn or send him an email at kenneth@textrequest.com. Sign up for Text Request at https://www.textrequest.com/

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Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

[00:01 – 14:03] Find Your Brand

• What does Jared Johnson do?
• Podcaster, marketing consultant, content creator
• Jared explains what Branding is
• How to build your Brand
• Personal branding and organizational branding

[14:04 – 23:32] Brand Engagement

• Jared shares tips and advice on how to increase your brand engagement
• The power of social media
• Differentiate yourself from your competition
• Look into the lens of a patient

[23:33 – 36:52] Digital Marketing and Branding

• We talk about Digital Marketing
• Where digital marketing and branding should meet
• Social media and content creation

[36:53 – 42:11] Closing Segment

• Jared talks about his podcast, Healthcare Rap
• Quick plug to https://shift.health/, a healthcare Content Network.
• Get in touch with Jared. Links available below.

Tweetable Quotes:

“What are you branding? Are you branding yourself as a provider, or are you part of a group that you want to provide? And the answer is not the same for everybody.” – Jared Johnson

“In my mind, brand engagement is what gets people to care about your brand.” – Jared Johnson

You can get in touch with Jared through LinkedIn, Twitter, or at https://shift.health/

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Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

In this episode, we dive into Scott’s process as a content creator, atypical healthcare topic points, emerging technologies, present and historical healthcare trends.

[00:01 – 23:08] Behind the Scene of Content Creation

• Scott talks about his content creation process
• Keep things fresh
• Scott’s advice for people looking to start a podcast
• Creativity – your willingness to do what others won’t
• Do your homework – research your areas of improvement

[23:09 – 42:26] Changing the System

• Scott shares his view on people studying the medical system
• Changing people’s view that ‘healthcare = payment.’
• The evolution of healthcare
• Questions you should be asking and looking for

[42:27 – 53:56] Closing Segment

• The more we share, the more value we get back
• We do a recap on the takeaways for today’s episode
• Invest in personal growth and self-improvement
• Find your true authentic self
• Final thoughts

Tweetable Quotes:

“Just go out there and start doing it.” – Scott E. Burgess

You can connect with Scott on LinkedIn or you can visit his website to learn more about him.

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Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Our guests for today are Brenda Messick and Marcus Bullock. They are expert Medical Practice Administrators, and together they combine over 40 years of experience.

In this episode, we talk about their backgrounds and work as Practice Admins. They share tips, strategies, and advice that blossomed from their experiences throughout their career. Indeed, they are unseen heroes that hold essential roles in their practice’s success.

[00:01 – 01:03] Opening Segment

• Our guests, Brenda Messick and Marcus Bullock introduces themselves

[01:04 – 17:50] Medical Practice Admins

• Brenda and Marcus talk about their backgrounds and how they found themselves working as Medical Practice Administrators
• They talk about their roles as Practice Administrators
• Advice from one admin to another – Brenda and Marcus shares tips from their 40+ years of combined experience

[17:51 – 24:23] Education and Networking

• We discuss why there is a need for continued education and expanding your network

[24:24 – 30:11] Connecting People and Bringing Value

• Brenda and Marcus talk about how they identify people, clients, and other physicians that could bring value to their physicians.

[30:12 – 34:46] Medical Group Management Association

• Are you interested in joining the Medical Group Management Association? Marcus discusses how you can apply!
• Brenda talks about the value of joining the MGMA.

[34:47 – 38:50] The Spring Conference

• We talk about the most anticipated conference for physicians, liaisons, and practice administrators.
• Where, when, and how you can join!

[38:51 – 49:10] Marketing

• Marketing the Practice – how to become more effective

[49:11 – 01:04:23] Question & Answer

• We exchange questions about our personal lives, work, and other topics
• Marketing health plans
• What is a Physician Liaison?

[01:04:24 – 01:07:30] Closing Segment

• Final thoughts
• Connect with Brenda and Marcus. Links available below.

Tweetable Quotes:

“The administrator will succeed if they have the support of the physicians.” – Brenda Messick

Get in touch with Brenda:

• LinkedIn: https://www.linkedin.com/in/brendamessick2008/

Get in touch with Marcus:

• LinkedIn: https://www.linkedin.com/in/marcus-bullock-2592359/

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Please support the podcast by leaving a Review

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• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

But we should never forget that we can never please our clients every single time. There will always be positive and negative feedback, but sometimes there are toxic reviews for no reason at all, with just the goal to taint or ruin your image.

So, in this episode, we tackle how we can remove those dreaded negative Google reviews.

[00:01 – 12:41] What You Can Do To Remove Google Reviews

• Justin and Kelly walk us through the different actions you can take on how to remove reviews on Google My Business.
• Flag (inappropriate/inflammatory/toxic) reviews for a potential removal
• Address the customer’s issue so they can edit or remove it
• Tweet the Google Small Business Team (@GoogleSmallBiz)
•  Submit a formal legal request to Google
• Manage your reviews tool for Google My Business
• How to Build Positive Reviews:
• Note: consumers/patients are seven times more likely to leave a negative review, and most of the time don’t bother to leave positive reviews even if they had an amazing experience.

[12:42 – 14:33] Closing Segment

• Final thoughts and call to action

Tweetable Quotes:

“The best way to proactively push against negative reviews is by proactively building positive ones.” – Justin Knott

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Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Dr. Lacey founded The Scope Of Practice website as well as the podcast. His goal is to help physicians learn how to manage their businesses successfully and master their personal finances.

In this episode, we talk about how to increase clinical efficiencies so physicians can have more time to take care of their patients and themselves.

[00:01 – 11:10] Opening Segment

• We introduce the guest and topic for today, Brent Lacey MD.
• Dr. Lacey talks about the factors you should be focused on to increase your Clinical Efficiency.
• Life hacks from Dr. Lacey himself!

[11:11 – 27:36] Increasing Clinical Efficiencies

• How to increase efficiency with using your EMR System
• Best practices that will reduce your time in facing the system
• Training your staff – skills, and knowledge that your staff needs.
• Assigning staff to specific roles

[27:37 – 35:36] Other Areas of Improvement

• Patient Reviews: be intentional with collecting and catering to patient feedback
• Leveraging Physician Liaisons
• Building relationships with referring providers

[35:37 – 38:49] Closing Segment

• Final thoughts and call to action
• Find out more about Dr. Lacey. Links below

Tweetable Quote: 

“The most important person in the office is the patient.” – Dr. Brent Lacey

Learn more about Dr. Lacey on https://www.thescopeofpractice.com/. You can also grab free resources and listen to his podcast on his website. Download his 10-Day Simple Clinic Makeover eBook at www.thescopeofpractice.com/clinicmakeover.

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Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
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What We Do

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Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

[00:01 – 07:23] Opening Segment

• We introduce the guest and topic for today, Dr. Jimmy Knott
• Jimmy talks a bit about his background
• What is the role of leadership?
• In this day and age, there are not many good role models in terms of leadership.

[07:24 – 21:42] What Makes A Good Leader 

• Traits leaders worth following have
• We want people to follow us because they want to, not because they have to
• Integrity and Leadership
• Exceptional Competence
• Connecting with people

[21:43 – 25:42] From One Leader To Another

• Jimmy’s advice for the leaders of today
• Things to keep in mind
• Lead yourself well.
• Learn more about Jimmy. Links below
• Final thoughts

Tweetable Quotes:

“We want people to let us influence them. We want people to follow us not because they have to, [but] because they want to.” – Dr. Jimmy Knott

“To connect with people, they have to trust you and to trust you, they really have to feel like they know you, and to know you means you’ve got to be willing to be vulnerable and transparent with who you are.” – Dr. Jimmy Knott

Learn more about Jimmy at www.jimmyknott.com you can also grab a copy of his book “Lord, Teach Us to Pray” on Amazon. You can get in touch with him by sending him an email at jimmy@jimmyknott.com  

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Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
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What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

If you’re a physician looking to start your own business but don’t know how and where to start, then you’re in the right place. In this episode, we talk about Physician Entrepreneurship. We also discuss all things related to becoming a physician entrepreneur, talking and sharing tips that will help you build and start your dream business.

[00:01 – 03:38] Opening Segment

• We introduce the guest and topic for today
• Arlen talks about his background
• His career path to being a physician

[03:39 – 21:54] Physician Entrepreneurship 

• Physician Entrepreneurship 101
• Arlen’s advice for physicians pursuing entrepreneurship
• Arlen gives an analogy between fishing and starting a business
• The most common issues physicians face in the entrepreneurial world
• Arlen talks about their mission at the Society of Physician Entrepreneurs (SOPE)
• The 3 Myths Physicians have to Address
• Intellectual properties and being an employee

[21:55 – 40:18] The Transition

• Interested in transitioning careers? Listen as Arlen talks about the fundamentals of starting your own brand!
• Questions to ask yourself
• Telling your story
• Building your personal brand
• Skills you should practice
• The mindset
• The difference between a Mentor, Coach, and a Sponsor

[40:19 – 43:30] Closing Segment

• Final words of wisdom
• Get in touch with Dr. Arlen. Links below.

Tweetable Quotes:

“Examine the why first, the what, and then the how in that order.” – Arlen Meyers

“You got to put the right fly on the hook, and you got to keep throwing the hook in the water. If you don’t, you’re not gonna catch a fish.” – Arlen Meyers

“The skills you should practice are listen, learn, lead.” – Arlen Meyers

Learn more about becoming a Physician Entrepreneur at www.sopenet.org 

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Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
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What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

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Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

[00:01 – 08:43] Opening Segment

• We introduce the topic of today
• Should you hire a full-time or part-time liaison? 
• Kelley explains when and why you should invest in a full-time liaison
• The salary – how much is just?

[08:43 – 22:41] Qualifications

• Kelley talks about the key qualifications you need to look for in a physician liaison
• Skills, traits, talents, and personality
• Having part-time liaisons
• Kelley discusses what makes a physician liaison successful
• Kelley explains what she means by “earning your way back”

[22:42 – 26:55] Physician Liaison Marketing

• Kelley’s advice on how you can be successful in hiring a physician liaison
• Liaisons and systems
• Kelley talks about physician liaison programs

[26:56 – 33:02] Closing Segment

• Kelley gives a recap of the episode
• Final thoughts for the listeners

Tweetable Quotes:

“If you have come from any background as long as you fit the mold with your personality, you’re a good fit for the practice and the physicians, I’m ready to train them.” – Kelley Knott

“The more time a physician liaison spends with a physician. The better the liaison.” – Kelley Knott

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Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

[00:01 – 08:46] What is CuraMedix?

• I welcome our guest, Elise Hamann
• Elise introduces herself
• She discusses what CuraMedix is all about
• We talk about insurance
• Healthcare getting more and more expensive every year
• Patients being more open to investing in healthcare

[08:47 – 22:16] Marketing Medical Devices

• Telling the story behind the device
• Believe in the technology – be willing to use the device on yourself, family, and friends
• The 3 Sides to Marketing Medical Devices
• Consistently put out content about your devices
• Educate people on what and how your devices can help them

[22:17 – 28:30] Boosting Your Google Ranks

• We talk about Google Ads and other major Ads platforms
• Search Engine Optimization

[28:31 – 30:56] Closing Segment

• Final thoughts
• Connect with Elise. Links below.

Tweetable Quotes:

“You don’t have to sell, [but] you do have to educate [your patients].” – Elise Hamann

Get in touch with Elise on https://www.curamedix.com/ 

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Please support the podcast by leaving a Review

Connect with us on social media:

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What We Do

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Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

[00:01 – 08:49] What is SEO? 

• I introduce the topic of today’s episode.
• What is Search Engine Optimization (SEO)?
• Optimizing your website to perform better in search engines (i.e., Google)
• The process of doing Local SEO for our clients
• Honing in on improving their rankings from a 15 to 20-mile radius around their practice locations
• Google My Business
• Links (backlinks, citations, etc.)
• Paid SEO

[08:50 – 28:42] What Affects SEO?

• Components that affect search results and the manner of how patients search
• Searches that patients make:
• Condition specific
• Treatment specific
• Provider specific
• Provider specialty
• Who are you as a practice?
• Justin talks about Google My Business
• Setting up your profile and integrating your Google My Business to your website
• Reviews and its role in Local SEO

[28:43 – 37:39] Listings

• Citations and Physician Directories and why they matter
• Listings management platforms
• The FOUR Major Components in your website to increase your local SEO rankings
• An individual page that includes your specialty and location
• Individual pages for your Medical Practitioners
• Don’t fall victim to the dreaded list of services
• If you want to rank well, you need well thought out content on the things you do

[37:40 – 42:28] Closing Segment

• Make sure you have a call tracking tool
• You can hire a professional to help you with your SEO
• Final thoughts

Tweetable Quotes:

“You want to make sure when somebody is searching for you. They’re gonna find those listings – that all those listings are super accurate. And the more accuracy we have and more unification across all of those major directories, the better we’re gonna perform actually with our Google My Business.” – Justin Knott

“Doing [SEO] right [will] give you a huge leg up from all other local competition and will help you continue to grow in visibility and rank better for the things that you do as a practice or a provider.” – Justin Knott

Resources Mentioned:

• Google My Business

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Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
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What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

[00:01 – 09:08] Google Ads

• What are Google Ads & PPC?
• Nick talks about how Google Ads function at a higher level.

[09:09 – 32:38] Strategy Development

• Establish your patient personas first
• Think like a patient (what type of keywords will they be searching for?)
• Stay away from Google Smart Campaigns (it’s a great way to lose money)
• The key elements in search ads
• What makes a good landing page?
• Targeting and Retargeting 
• Choosing the right budget 

[32:39 – 37:27] Potential Problems to be Aware of

• Nick talks about potential problems when marketing medical and health-related services you should know about

[37:28 – 43:31] Tracking Your Campaigns

• The different strategies you can use to track your campaigns
• Call tracking
• Google Tag Manager
• Hire the appropriate professionals

[43:32 - 46:12] Closing Segment

• Check out our previous episodes featuring Nick and ways to connect with him. See the links below.
• Final thoughts and gratitude
• Have a Happy Holiday!

Tweetable Quotes:

“You should stay away from choosing the smart campaigns that google offers.” – Nick LaIuppa

“You want to tell people exactly what it is you offer and how they can get it as soon as possible.” – Nick LaIuppa

Resources Mentioned:

• Google Tag Manager
• Pay-Per-Click (PPC) definition
• Patient Convert Podcast Ep. 126 – w/ Nick LaIuppa
• Patient Convert Podcast Ep. 136 – w/ Nick LaIuppa

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Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

[00:01 – 10:02] Opening Segment

• The Basics of Social Advertising
• What social platforms are you going to utilize?
• How to choose the right platform for you
• What are your target customers/clients/patients?
• Define who your audience is and tailor a strategy fit for them

[10:03 – 27:45] Search vs. Social

• Nick talks about the difference between “Social” and “Search.”
• How will it affect your platform?
• Finding your audience on social networks
• Appropriate marketing for different types of audiences
• Cold and warm audiences
• Analyzing the performance of your Ads

[27:46 – 44:26] Level Up Your Ads

• The Different Ad Types
• What types of Ads work well?
• Anything that would be valuable to your customer makes a good lead generator
• Webinars, pdfs, quizzes, free consultations, etc.
• Do as many videos as you can in your advertisements
• User-generated contents

[44:27 – 49:23] Tracking Your Campaigns

• The different strategies you can use to track your campaigns
• Phone calls
• Form submissions
• Book appointments 
• The importance of following on your leads

[49:24 – 59:44] Closing Segment

• When 30% of your leads get converted to sales, the 70% now know you the next time they encounter you.
• Build upon that and continue your nurturing sequence
• Final thoughts
• Connect with Nick. See the links below.

Tweetable Quotes:

“There’s no way that us or any marketing company can guarantee results or tell you within a week you’re gonna get this many leads because the reality is nobody knows.” – Nick LaIuppa

“Your Ad needs to sell somebody and needs to catch your attention, and it needs to sell them.” – Nick LaIuppa

Resources Mentioned:

• Patient Convert Podcast Ep. 126 with Nick LaIuppa

You can connect with Nick on Linkedin, Instagram, Facebook, Twitter, and Youtube or visit his website https://nicklaiuppa.com/

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

[00:01 – 12:28] What is Backlinking?

• I introduce the topic of today
• A little bit of background about Backlinking
• Justin explains what is Backlinking
• It’s essentially going through a process to improve the rankings and visibility of your website.
• What is a ‘Backlink’?
• The importance of Backlinking to your healthcare marketing strategy
• Essential to the long-term success of your program
• It builds trust core or trust authority for your website
• Is there bad backlinking marketing or spam?
• How to identify good and bad backlinking
• Always undergo a backlinking audit

[12:29 – 20:55] The Difference Backlinking Makes

• Justin talks about the advantages of leveraging backlinking
• Shares tips on how to improve the backlinks to your website
• Should you hire an agency?
• Things you can do on your own
• Haro (Help A Reporter Out)
• Guesting on Podcasts
• Guest Blogging

[20:56 – 27:05] Investing in Marketing

• When is the right time to focus on backlinking marketing?
• Justin leaves us with some things to think about backlinking:
• Get it on your radar as far as something you want to focus on
• It doesn’t need to be overwhelming
• Monitor your backlink process
• Do a backlink audit for your website
• If you’re not sure how to start, hire an agency to get help

Tweetable Quotes:

“At the end of the day, Google is in the search experience game. And what I mean by that is they want to get every search right and as accurate as possible and give you the best experience possible every time that you go on there and do a search.” – Justin Knott

“Make sure that you do have a backlink building as part of your long-term strategy.” – Justin Knott

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

[00:01 – 05:13] Opening Segment

• We introduce the topic of this episode
• What is physician liaison marketing?
• Physicians don’t like interruptions
• Kelley talks about the roles of liaisons

[05:14 – 18:33] Growing Physician Referrals During COVID

• Content strategies that liaisons can do to help grow a physician’s referrals
• Encouraging physician involvement in helpful video resources
• Answering common FAQs. 
• Patient-focused contents
• Leverage social media to connect with other liaisons and physicians
• Good and bad practices when building your network
• Learn what your physician wants

 Tweetable Quotes:

“Physicians generally don’t like interruptions because they feel like they are being sold to and not served.” – Kelley Knott

“One of the biggest values you can bring is your network.” – Kelley Knott

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

[00:01 – 03:25] How to Create a Healthcare Content Marketing Strategy

• We introduce the topic of today
• We give a little bit of background about the topic
• Content creation 101
• What type of content should you be creating?
• What’s the right type for you?
• How to best market your services
• The 3 most popular contents today
• Videos
• Website content/blogs
• Podcasts

[03:26 – 12:56] Choosing the Right Type of Content

• Think about the questions your patients ask you on a day-to-day basis
• We talk about Google Ads and Google Planner
• Observe what strategies you used are working best
• Consistency is key

[12:57 – 26:16] Authentic, Engaging and Boosting Your Google Ranks

• Keep your content authentic and engaging 
• Be relatable and create AHA! Moments
• Hear Justin and Kelley’s tips on how they create their content and keep it engaging for users
• Search Engine Optimization tips
• Justin’s recommended content structures
• The value of FAQs

[26:17 – 33:00] Guest Opportunities

• Boosting your presence by guesting opportunities on podcasts
• HARO – Help a Reporter Out
• Impostor Syndrome is real

Tweetable Quotes:

“The key to content being successful is consistency and consistency is gonna come down to what you’re capable of doing on a regular basis to provide value for your audience.” – Kelley Knott

“Pick a medium that you are comfortable being consistent with and that fits your kind of lifestyle.” – Justin Knott

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

[00:01 – 11:04] Opening Segment

• We introduce the topic of today
• We give a little bit of background of our journey
• We have been happily married since 2016
• Started the agency while dating
• Kelley talks about her background
• Comes from a healthcare family background
• Got her first job as a physician liaison 
• Create a huge network in Atlanta of hundreds of physicians
• Justin shares about his background
• Studied Finance and Investments
• Worked for an early-stage Investment company in Orlando
• Met Kelley and dive deeper into marketing

[11:05 – 18:09] The Start of Our Agency Business 

• Justin uses his entrepreneurial skill to put the ideas into practice
• Kelley was passionate about physician outreach while Justin was taking the range of digital landscape
• We talk about Physicians Liaison University 
• Training platform to support physicians liaisons 
• Physicians Outreach Solution 
• Kelley talks about Intrepy Healthcare Marketing
• The full-service healthcare marketing solution when it comes to digital solutions
• Justin talks about Kelleys personal brand which is kelleyknott.com
• Focused on the thought-leadership and liaison standpoint
• Healthcare marketing advice
• We talk about what’s coming out next year in our companies

[18:10 – 27:04] Patient-Centric Marketing Program in Intrepy Healthcare Marketing

• Justin talks about the Patient-Centric Marketing Program
• How do we attract, engage and convert patient
• Helping physicians to connect with patients in better ways
• Justin talks about the services that we offer especially in the digital marketing side
• Every service is different based on the sub-specialty of clients
• We talk about the team members of Intrepy

[27:05 – 31:44] Our Contracts with Clients

• We choose our clients very carefully
• Develop long term partnerships and affiliations
• When you partner with us, your property is your property
• Everything that we develop for you is your property 
• 6 months contract length to prove our word and values
• Being transparent about our data

[31:45 – 39:19] Closing Segment

• Kelley gives some advice for healthcare marketer and partners who works together 
• Justin shares some realizations about their journey
• We talk about the big difference since when we started 
• Final words

Tweetable Quotes:

“Remember to pick your clients, it’s important that they’ve invested as much as you’ve invested, you don’t have to just say yes to everyone. ” – Justin and Kelley Knott 

“It’s really rewarding to work in Healthcare marketing but we have to be willing to work hard and not be afraid of failing. ” – Justin and Kelley Knott

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

In today’s episode, we will be talking about 6 steps to build a personal brand for physicians and how individual physicians market themselves at hospitals or large private practice. This topic is a common pain point for many physicians and doctors, especially when they come out of fellowship and residency, so they don’t have to rely so much on the hospital system or the private practice to carve out their own space. 

[00:01 – 06:39] Opening Segment

• We introduce the topic of today
• We give a little bit background of the topic
• One out of three physicians ask, “What can I do to stand out in my practice/ hospital?”
• How to pull the patient digitally?
• Independence of the physicians
• Direct relationship with the patient
• We talk about our agency Intrepy Healthcare Marketing
• Starting it on the base of physicians liaison
• Physician outreach marketing
• Physician digital marketing
• Creating Physician Independence 
• Be aware of the protocols and procedures
• Ask your healthcare system 
• May take a personal investment 
• Time cost
•  6 Steps to Build Up Personal Brand for Physicians

[06:40 – 11:24] Google yourself

• Get a feel of your ecosystem and reputation
• Asking patients for reviews
• Individual listing platform
• Great opportunity for visibility as well as mistakes 

[11:25 – 18:09] Physician Outreach and Marketing 

• Build relationships with your local healthcare community
• Walk into the door and introduce yourself
• Cold Call
• Learn a lot more about your community

[18:10 – 22:09] Branding Yourself As an Individual 

• Build your own individual branding style as a specialist
• Develop a blog for your own personal brand
• Create a legacy for yourself in the space
• Get a direct connection with the patients
• Check the protocols and procedures to your healthcare system 

[22:10 – 28:20] Develop Thought Leadership as a Physician

• Technologies made it a lot easier nowadays
• Patients are more in tune with their healthcare journey and look for the information 
• Creating content consistently 
• Consider what you want out of it
• Decide what platform and medium suits you
• What matters with videos
• Audio and lighting
• Meet the quantity and quality

[28:21 – 30:04] Host Webinars and Facebook Live 

• Reach your potential patients online
• Reaching other physicians and specialists
• Build more credibility in the community 
• Personal connect professionals

[30:05 – 31:44] Collaborate with Other Professionals 

• Increase each other’s network 
• Build a bigger community through connections 
• Get your name out there to get featured
• Build referral relationships

[31:45 – 34:10] Closing Segment

• We run through all of the steps 
• Final words

Tweetable Quotes:

“Physician outreach and marketing would allow professionals to build relationships with their local healthcare community and learn a lot more about your community.” – Justin and Kelley Knott

“Collaboration with other professionals is important to increase each other’s network.” – Justin and Kelley Knott  

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

In today’s episode, Ben explains the importance of having an IT provider specializing in medical IT and the role IT solutions play for your marketing and physician referral development. Ben also shares his experiences as a physician liaison and leaves us with actionable advice on how to improve your network and connection with other physician liaisons.

[00:01 – 08:39] Opening Segment

• I introduce the guest, Benjamin Blake
• Ben gives a bit of background about himself
• Sales and marketing manager for an IT company for Medical Practices
• Ben shares his journey into the healthcare industry
• How he got into healthcare marketing
• Became a physician liaison
• Pillars of marketing
• Online marketing
• Internal marketing
• External marketing
• Referral or shoe leather marketing

[08:40 – 20:32] Technology & IT Infrastructures

• How Ben’s experience as a physician liaison has guided his career in healthcare
• The technology side in medical practices are often being overlooked
• Ben talks about the history of Systeem Medical
• Shortcomings in healthcare’s IT space
• Systeem Medical’s role in the Healthcare Industry
• Underutilized parts of the Electronic Medical Records (EMRs)
• Reporting
• Patient Portal
• Telemedicine

[20:33 – 27:58] Security Measures

• Medical Practices should focus on the following:
• IT Providers – must specialize in medical IT
• Phishing emails
• Publishing too much information online
• HIPAA SRA
• KnowBe4

[27:59 – 33:41] Improving Patient Experience

• Healthcare marketing combined with IT solutions
• Physician referrals

[33:42 – 40:51] Closing Segment

• Ben gives physician liaisons excellent advice on how they can better connect with other liaisons on the field.
• Don’t be afraid to say hello.
• Show how you can provide value.
• Every practice needs a HIPAA SRA done at least annually.
• Here’s a free offer from Ben for your medical IT assessment! See below on how you can avail.

Tweetable Quotes:

“As a physician liaison, the tactics and once you get it can be applied to really any specialty in any medical practice and any location at any size.” – Ben Blake

“Making actions based on data is crucial but can really lead to long-term success.” – Ben Blake

“With LinkedIn and social media and how easy it is to find people. You need to not be afraid to go out there and reach out to them and say hello and then provide value to them.” – Ben Blake

Resources Mentioned:

• Top Practices
• HIPAA SRA
• KnowBe4

To get the free medical IT assessment offer from Ben and Systeem Medical, visit their website https://systeem-medical.com/ or you can call Ben on his mobile 469 573 4810.

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Kim joins us today to discuss how you can improve your Google rankings by employing the tips and strategies she’ll share with us on this episode.

[00:01 – 12:20] Opening Segment

• Kim Rodgers talks about her role in Medtronic
• The biggest issues providers are facing when connecting with patients
• The role that a practitioner’s website plays
• How to know if your website is effective
• The value of Google Analytics
• Geolocation and Important Conversion Metrics 
• Kim’s recommendations for better Search Engine Optimization
• Google yourself – do some research
• Consistency

[12:21 – 17:57] Increase Traffic to Your Business

• Kim talks about Google My Business
• Your gateway to being found locally through local search
• The more you can fill-out and complete, the better you’re going to perform

[17:58 – 23:38] Reputation is Everything

• We talk about the importance of REVIEWS to your business
• Help patients decide if you’re the one they are looking for
• Good reviews increase patient confidence and attract more consumers
• Negative reviews help you grow as a business
• Leverage software and technology

[23:39 – 30:25] Let Your Voice Be Heard

• Kim talks about how providers can effectively get their voice out to the world
• Social Media presence
• Create a website that points back to the institution where they practice
• Make sure that your field of expertise is showcased

[30:26 – 38:59] Closing Segment

• Kim talks about the resources Medtronic provides to answer their clients’ questions and help them navigate the waters of healthcare evolution
• Focus on how you’re being represented online
• Create the foundation of your “house.”
• Kim answers: How are you staying engaged during COVID with your team?

Tweetable Quotes:

“Reviews to me are very important because it shows that you’re real. It also is an extension of someone else’s experience and it’s building an advocacy for you.” – Kim Rodgers

“The last thing you want is for them to find you and get to your website and not feel confident that they’ve clicked that link and found the right person.” – Kim Rodgers

Resources Mentioned:

• Google Analytics
• Google My Business
• Search Engine Optimization Definition

You can connect with Kim on LinkedIn. Visit their website https://www.medtronic.com/us-en/index.html

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Let’s dive into Matthew’s story of how physicians can better market themselves and bring in the ideal patients.

Things you will learn in this episode:

[00:01 – 07:21] The Importance of Healthcare Marketing

• We introduce our guest, Matthew Scott
• Matthew gives a little bit of back story about himself
• Business Agency Owner
• United States Army Veteran
• We talk about why we created this podcast
• Matthew talks about the importance of the healthcare marketing industry
• Patient-centric approach
• Difference between patients and consumers
• “The Money Pit” that doctors have to avoid

[07:22 – 17:52] What Makes Healthcare Marketing Different

• Difference between a healthcare marketing agency and a traditional marketing agency
• How do you deal with physicians that are nervous and hesitant about working with another agency?
• “I give them our belief, our methodology.”
• Build a patient experience around trust
• Matthew digs deeper into the “onboarding process.”
• Doctors must understand that patients are focused on perspective, process, and protocol.
• What does a great patient experience look like, sound like, and feel like?

[17:53 – 25:39] Branding vs. Marketing

• What is the difference between branding and marketing? And why is it important to have the difference communicated to physicians?
• Matthew gives a comparison of branding and marketing
• Giving physicians a voice

[25:40 – 40:52] Working with FEED

• Things for physicians to consider when working with Matthew
• Awareness
• Focus on the message to be communicated
• Become the specialist of their specialty
• Matthew shares a recent trend in healthcare marketing
• Clarifying the meaning of agency and what we can bring to the table

[40:53 – 49:55] Pathfinder Movement

• Shout out to all the pathfinders in the healthcare marketing field
• People want to work with you because they find value in you.
• Matthew reflects on the future opportunities for this industry
• Matthew’s final thoughts for the listeners
• Connect with Matthew online. See below for the links

Tweetable Quotes:

“What does a great patient experience look like, sound like, and feel like? And if the doctors listening to this just took that into consideration and then wrapped it in a patient onboarding system if you will, they are so much further ahead.” – Matthew Scott

“If you can start off with a strategic understanding of how to authentically differentiate yourself in the mindset of patients, you will learn to attract more ideal patients.” – Matthew Scott

Resources Mentioned:

• FEED. The Agency

You can connect with Matthew on LinkedIn and Facebook. Visit their website to know more about FEED. The Agency

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Let’s dive into Ken’s story of how CTCA leads the industry in patient-centric marketing.

Things you will learn in this episode:

[00:01 – 02:18] Opening Segment

• We introduce our guest, Ken Chaplin
• Ken talks about his journey and what led him to Cancer Treatment Center America
• Over 25 years in marketing-related capacities
• Worked at The Walt Disney Company for 11 years
• Started at Burbank and was able to take on a few overseas assignments

[02:19 – 14:48] Transition to a Different Side of the Marketing World

• What makes healthcare marketing different from other industries?
• Ken talks about how their team works their way through the various departments in their organization while staying engaged with consumers and providers
• Ken tells us about how they tailor their marketing strategies based on their consumers
• Shares the core foundation of what CTCA was built on
• The Mother Standard: Giving the care that you deserve

[14:49 – 21:18] Switching Gears in CTCA’s Marketing

• Ken talks about the measures they are taking to make their services easier to find and readily available online.
• Focusing on the “paid search world.”
• Video marketing
• Direct communication with consumers
• Building a data structure

[21:19 – 29:54] Physician Relations

• How CTCA is building their physician referral relationships in this COVID-19 situation
• Working with the local community
• In a network with the insurance providers
• Continued communication with patients and physicians
• How CTCA can be an outlet for communities that need help
• Patient empowerment
• Use of the Zoom App and other platforms to stay connected, spread information, and for constant communication

[29:55 – 40:31] Telehealth

• Ken talks about his forecasts on the biggest changes the healthcare industry will face in the upcoming months
• Adaptation of Telehealth
• What do you want your legacy to be?
• For the industry: continuing to reinvent myself and stay an innovative leading influencer in the market
• To my team: be someone that can help develop my team
• To the consumers: continue to provide information to reach consumers so that we can help them
• Connect with Ken and Cancer Treatment Centers of American online!

Tweetable Quotes: 

“What we are just trying to say is, ‘Hey, there are options, and you can, to your point, take your treatment, take your journey, and control it yourself.’ Be empowered to make those decisions. You have a partner, and you have a partner who’s going to deliver you with a power of a plan to get you the treatment you need certainly.” – Ken Chaplin

Resources Mentioned

• Cancer Treatment Centers of America
• Zoom App
• LinkedIn
• Biweekly Webcasts via Facebook Live with Dr. Pat Basu
• Telehealth

You can connect with Ken on LinkedIn or Twitter. Click here to visit Cancer Treatment Centers of America’s website to learn more about cancer treatments, research, and resources.

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Let’s dive into Nick’s story of how to avoid common digital advertising mistakes to get the results you are looking for.

Things you will learn in this episode:

[00:01 - 14:15] Advertising Too Soon 

• We introduce our guest, Nick LaIuppa.
• Nick talks about common digital advertising mistakes. 
• Nick talks about the fear of advertising too soon and how to avoid it. 
• Create patient personas
• Not properly visualizing and laying out your funnel
• Not training staff on process
• No specificity - trying a shotgun blast approach
• Not building out specific landing pages for each type of ad 

[14:16 - 19:47] The Lack of Transparency 

• Nick talks about the importance of transparency when it comes to understanding your AdWords marketing. 
• Most marketing agencies lack transparency and refuse to grant their clients access to their own assets and data 

[19:46 - 27:23] Not Properly Tracking Your Program and Reporting 

• What metrics do you need to focus on?
• We talk about another common mistake; not properly tracking your program and reporting 
• Nick mentions his top 4 metrics to keep track of:
• conversions
• conversion rate
• click-through rate
• cost
• How often should you look at them?
• What do you use to track?

[27:24 - 37:26] Leads Dying ON the Vine

• Nick talks about what it means to let “leads die on the vine.” 
•  Not putting them in a nurture sequence  
• The most expensive and cheap advertising 
• Email nurture sequencing. 
• What retargeting means 

[37:27 - 47:24] Picking the Wrong Platform and Bailing Too Soon

• Nick gives us the key points in choosing the right platform to advertise on. 
• Understanding who your customer is 
• Nick sheds some light on bailing too soon when you’re investing in ads. 
• How much time does it actually take to get results?

Tweetable Quotes: 

“The way that I always go about recommending the ad platform is first understanding who their customer is.” - Nick LaIuppa 

“If you ever get in touch with a marketing person or an agency that is telling you they can guarantee your results, that's a red flag.” - Nick LaIuppa

Resources mentioned in the episode:

• Conversion Rate Definition 
• Retargeting Definition
• Menopause Definition
• Intrepy Healthcare Marketing
• Physician Liaison University

You can connect with Nick on Linkedin, Instagram, Facebook, Twitter, and Youtube or visit his website https://nicklaiuppa.com/

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Let’s jump into Steven’s interview where we focus on helping the healthcare community learn how to use LinkedIn as an effective tool for marketing.

Things you will learn in this episode:

[00:01 - 04:28] Opening Segment

• We introduce the guest, Steven Perchikov to the show
• Steven talks about his career background and how he got into the entrepreneurial world 
• • He has a sales consultancy in a LinkedIn agency called Art Of Sales Academy. See below for the link.
  • He helps b2b businesses generate more opportunities and sales
• Steven shares some of the outreach strategies to develop an outbound system.

[04:29 - 14:42] Positioning Yourself on LinkedIn For Success

• What about LinkedIn makes it so different when it comes to social media marketing?
• • Steven explains the main differentiator of LinkedIn compared to other platforms is that it is a place where businesses hang out exclusively, and it’s the highest value social networking platform that anyone can leverage. 
• How do you structure a really good hook when selling or using direct outreach and messaging on LinkedIn?
• • Steven shares with us the different personality types and different strategies in building community and increasing engagement with clients. 
• What are some of your advice for people getting started on LinkedIn? 
• • Listen to Steven’s valuable advice for people like you who want to optimize their professional business profile on LinkedIn.  
  • Start building your list. 
  • The fastest track to getting appointments on your calendar 

[14:43 - 20:58] How LinkedIn and Email Outreach Go Hand in Hand 

• What makes LinkedIn so unique compared to other social media platforms as far as connecting and direct cold outreach? 

• Steven addresses how valuable LinkedIn is when it comes to building customers' trust to get their emails.

[20: 29 - 30:33- ] Building a Pipeline and Leveraging the Power of LinkedIn

• If you're going after 50 to 100 connections a day? Is it worth it? 
• • Steven provides a proven test for why connections they send without a message perform better than the ones with. 
• The importance of LinkedIn is social selling
• Steven shares insight as to how the healthcare world is utilizing LinkedIn more as their marketing strategy especially during this time of COVID. 

[30:34 - 35:39] LinkedIn Sales Course 

• Steven and Kelly talk about the LinkedIn Sales Course and preview what they are working on that will be coming out. 
• What is your advice for anyone deciding to start their LinkedIn journey?
• • Steven gives the greatest advice to startups like you that you don't want to miss!

Tweetable Quotes: 

“The difference between cold email to someone versus an opt-in, where you're actually nurturing someone to some date to get emails. That's a huge difference” - Steven Perchikov 

“Breaking patterns of what people are used to. And being relevant are two great ways to improve connection rates” -Steven Perchikov 

Resources mentioned in the episode:

• Steven Perchikov
• Art Of Sales Academy
•  Jeff Wiener founder of LinkedIn
• Intrepy Healthcare Marketing
• Physician Liaison University

You can connect with Steven on Linkedin, and Facebook or visit his website https://www.artofsalesacademy.com/

Subscribed Yet? Now you can!

Subscribe to the Patient Convert Podcast and never miss a new episode!

Subscribe for emails or using your favorite podcast app via: Email, Apple Podcasts, Google Play, Spotify, Stitcher or visit my website https://kelleyknott.com/ 

Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram  

What We Do

Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing

Check out our physician liaison training platform – Physician Liaison University

Leave a Rating & Review for Other Listeners!

I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.

The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.

Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.

Thanks for listening. Kelley Knott

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott