On the Road with Rick Currier https://foundryco.com/ontheroad en Copyright Foundry - All rights reserved. Join host Rick Currier as he embarks on a journey into the heart of B2B marketing through candid conversations with industry leaders, CEOs, agency heads, and tech marketers from a diverse array of backgrounds. "On the Road" is more than just a marketing podcast; it's a deep dive into the stories that shape the strategies and lives of those at the forefront of driving commercial growth through partnerships. In each episode, Rick uncovers not only the professional achievements but also the personal journeys and challenges faced by his guests. From career milestones to life's unpredictable moments, this show reveals the authentic human experiences behind professional success. You'll gain insights into how partnerships can fuel business growth, learn about cutting-edge marketing tools and strategies, and hear expert takes on market trends and audience dynamics. With nearly two decades of experience in tech marketing and a knack for engaging storytelling, Rick brings to light the tales and tactics that will help you enhance your career and propel your organization forward. Whether you're tuning in with a morning coffee or winding down with an evening cocktail, each episode promises to inform, inspire, and entertain. Join us on the road to discover how professional and personal insights can lead to extraordinary outcomes in the world of B2B marketin https://megaphone.imgix.net/podcasts/b0abd818-92bc-11ee-a7e7-23c005241ba2/image/3027bf2ce459f2bc3bbf7f4404835c3e.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress On the Road with Rick Currier https://foundryco.com/ontheroad no episodic Foundry Join host Rick Currier as he embarks on a journey into the heart of B2B marketing through candid conversations with industry leaders, CEOs, agency heads, and tech marketers from a diverse array of backgrounds. "On the Road" is more than just a marketing podcast; it's a deep dive into the stories that shape the strategies and lives of those at the forefront of driving commercial growth through partnerships. In each episode, Rick uncovers not only the professional achievements but also the personal journeys and challenges faced by his guests. From career milestones to life's unpredictable moments, this show reveals the authentic human experiences behind professional success. You'll gain insights into how partnerships can fuel business growth, learn about cutting-edge marketing tools and strategies, and hear expert takes on market trends and audience dynamics. With nearly two decades of experience in tech marketing and a knack for engaging storytelling, Rick brings to light the tales and tactics that will help you enhance your career and propel your organization forward. Whether you're tuning in with a morning coffee or winding down with an evening cocktail, each episode promises to inform, inspire, and entertain. Join us on the road to discover how professional and personal insights can lead to extraordinary outcomes in the world of B2B marketin Join host Rick Currier as he embarks on a journey into the heart of B2B marketing through candid conversations with industry leaders, CEOs, agency heads, and tech marketers from a diverse array of backgrounds. "On the Road" is more than just a marketing podcast; it's a deep dive into the stories that shape the strategies and lives of those at the forefront of driving commercial growth through partnerships.

In each episode, Rick uncovers not only the professional achievements but also the personal journeys and challenges faced by his guests. From career milestones to life's unpredictable moments, this show reveals the authentic human experiences behind professional success. You'll gain insights into how partnerships can fuel business growth, learn about cutting-edge marketing tools and strategies, and hear expert takes on market trends and audience dynamics.

With nearly two decades of experience in tech marketing and a knack for engaging storytelling, Rick brings to light the tales and tactics that will help you enhance your career and propel your organization forward. Whether you're tuning in with a morning coffee or winding down with an evening cocktail, each episode promises to inform, inspire, and entertain.

Join us on the road to discover how professional and personal insights can lead to extraordinary outcomes in the world of B2B marketin

]]> Foundry podcasts@foundryco.com Navigating Partner Marketing & Career Growth with Deanna McNulty What’s it really like to build partner marketing programs with tech giants like Microsoft—and then pivot into contract work on your own terms? Dena McNulty shares how she’s done both. In this episode, she talks about building scalable marketing programs, aligning with sales, navigating the shift to contract work, and why strong networks (and realistic expectations) matter more than ever. Wed, 09 Apr 2025 14:10:00 -0000 full Foundry What’s it really like to build partner marketing programs with tech giants like Microsoft—and then pivot into contract work on your own terms? Dena McNulty shares how she’s done both. In this episode, she talks about building scalable marketing programs, aligning with sales, navigating the shift to contract work, and why strong networks (and realistic expectations) matter more than ever. What’s it really like to build partner marketing programs with tech giants like Microsoft—and then pivot into contract work on your own terms? Dena McNulty shares how she’s done both. In this episode, she talks about building scalable marketing programs, aligning with sales, navigating the shift to contract work, and why strong networks (and realistic expectations) matter more than ever.

]]> 2312 no Scaling a Partner Ecosystem: Meaghan Moore on ServiceNow’s Growth Strategy How do you scale a partner ecosystem from just nine partners to nearly 3,000—and set sights on 10,000? Meaghan Moore, VP of Global Partner Marketing at ServiceNow, shares how the Partner Marketing Experience is driving growth, the role of AI in efficiency and personalization, and key takeaways from ServiceNow’s Sales Kickoff in Vegas. Plus, she talks about her 2025 focus: living with intention. Wed, 26 Mar 2025 16:20:00 -0000 full Foundry How do you scale a partner ecosystem from just nine partners to nearly 3,000—and set sights on 10,000? Meaghan Moore, VP of Global Partner Marketing at ServiceNow, shares how the Partner Marketing Experience is driving growth, the role of AI in efficiency and personalization, and key takeaways from ServiceNow’s Sales Kickoff in Vegas. Plus, she talks about her 2025 focus: living with intention. How do you scale a partner ecosystem from just nine partners to nearly 3,000—and set sights on 10,000? Meaghan Moore, VP of Global Partner Marketing at ServiceNow, shares how the Partner Marketing Experience is driving growth, the role of AI in efficiency and personalization, and key takeaways from ServiceNow’s Sales Kickoff in Vegas. Plus, she talks about her 2025 focus: living with intention.

]]> 1551 no The Story of DEMO: Behind the Scenes with CIO Host, Keith Shaw - OTR #039 This week, Rick sits down with Keith Shaw, Host and Video Content Producer at Foundry, to talk career pivots, tech demos, and the power of storytelling. From his days as a newspaper reporter to covering IT and robotics, Keith shares how he reinvented himself after the pandemic—jumping into content marketing and launching his own robotics site. They dive into the evolution of the Demo show, the art of making tech clear and compelling, and why real-world problem-solving wins over IT buyers. Plus, they explore the buzz around generative AI and how live demos could shake up IDG events. Don't miss this one! Tue, 11 Mar 2025 19:19:00 -0000 The Story of DEMO: Behind the Scenes with CIO Host, Keith Shaw full 1 39 Foundry This week, Rick sits down with Keith Shaw, Host and Video Content Producer at Foundry, to talk career pivots, tech demos, and the power of storytelling. From his days as a newspaper reporter to covering IT and robotics, Keith shares how he reinvented himself after the pandemic—jumping into content marketing and launching his own robotics site. They dive into the evolution of the Demo show, the art of making tech clear and compelling, and why real-world problem-solving wins over IT buyers. Plus, they explore the buzz around generative AI and how live demos could shake up IDG events. Don't miss this one! This week, Rick sits down with Keith Shaw, Host and Video Content Producer at Foundry, to talk career pivots, tech demos, and the power of storytelling. From his days as a newspaper reporter to covering IT and robotics, Keith shares how he reinvented himself after the pandemic—jumping into content marketing and launching his own robotics site. They dive into the evolution of the Demo show, the art of making tech clear and compelling, and why real-world problem-solving wins over IT buyers. Plus, they explore the buzz around generative AI and how live demos could shake up IDG events. Don't miss this one!

]]> 2431 Bridging Sales & Marketing: Leadership Lessons with Brian Bakstran - OTR #038 In this episode, Rick Currier sits down with Brian Bakstran, Board Member at CMO Alliance, to explore his career journey from sales to marketing leadership, including key roles at CA Technologies, NetApp, and Veeam. Brian shares insights from his time as an acting CMO, discussing the importance of aligning with sales, navigating global marketing challenges, and the power of mentorship. Rick and Brian also dive into the value of feedback, work-life balance, and the role of strong professional relationships in career growth. Wed, 26 Feb 2025 14:33:00 -0000 Bridging Sales & Marketing: Leadership Lessons with Brian Bakstran full 1 38 Foundry In this episode, Rick Currier sits down with Brian Bakstran, Board Member at CMO Alliance, to explore his career journey from sales to marketing leadership, including key roles at CA Technologies, NetApp, and Veeam. Brian shares insights from his time as an acting CMO, discussing the importance of aligning with sales, navigating global marketing challenges, and the power of mentorship. Rick and Brian also dive into the value of feedback, work-life balance, and the role of strong professional relationships in career growth. In this episode, Rick Currier sits down with Brian Bakstran, Board Member at CMO Alliance, to explore his career journey from sales to marketing leadership, including key roles at CA Technologies, NetApp, and Veeam. Brian shares insights from his time as an acting CMO, discussing the importance of aligning with sales, navigating global marketing challenges, and the power of mentorship. Rick and Brian also dive into the value of feedback, work-life balance, and the role of strong professional relationships in career growth.

]]> 2473 2025 Enterprise AI Priorities and State of the CIO with John Gallant - OTR #037 Join Rick Currier and John Gallant as they explore how AI is reshaping the CIO landscape. Discover why 80% of companies plan to deepen their AI investments, the critical steps CIOs must take to adapt, and how actionable, role-specific content can make all the difference. Plus, hear insights on how vendors can go beyond products to truly support their customers and drive impactful results. Wed, 12 Feb 2025 16:20:57 -0000 2025 Enterprise AI Priorities and State of the CIO with John Gallant full 1 37 Foundry Join Rick Currier and John Gallant as they explore how AI is reshaping the CIO landscape. Discover why 80% of companies plan to deepen their AI investments, the critical steps CIOs must take to adapt, and how actionable, role-specific content can make all the difference. Plus, hear insights on how vendors can go beyond products to truly support their customers and drive impactful results. Join Rick Currier and John Gallant as they explore how AI is reshaping the CIO landscape. Discover why 80% of companies plan to deepen their AI investments, the critical steps CIOs must take to adapt, and how actionable, role-specific content can make all the difference. Plus, hear insights on how vendors can go beyond products to truly support their customers and drive impactful results.

]]> 2593 no Creating Impact Through Partner Marketing with Kate Canestrari of Red Hat - OTR036 Join Rick as he sits down with Kate Canestrari to discuss her career journey from sales to leading Red Hat's global partner marketing. Kate shares insights into the importance of understanding partners’ businesses, collaborating on marketing strategies, and the launch of Red Hat’s new global partner program, which standardizes incentives and aligns efforts. Plus, Kate offers her perspective on navigating challenges in virtualization and AI, the value of advisory councils, and how she balances work and family life with clarity, focus, and strong relationships. Wed, 29 Jan 2025 14:37:26 -0000 Creating Impact Through Partner Marketing with Kate Canestrari of Red Hat full 1 36 Foundry Join Rick as he sits down with Kate Canestrari to discuss her career journey from sales to leading Red Hat's global partner marketing. Kate shares insights into the importance of understanding partners’ businesses, collaborating on marketing strategies, and the launch of Red Hat’s new global partner program, which standardizes incentives and aligns efforts. Plus, Kate offers her perspective on navigating challenges in virtualization and AI, the value of advisory councils, and how she balances work and family life with clarity, focus, and strong relationships. Join Rick as he sits down with Kate Canestrari to discuss her career journey from sales to leading Red Hat's global partner marketing. Kate shares insights into the importance of understanding partners’ businesses, collaborating on marketing strategies, and the launch of Red Hat’s new global partner program, which standardizes incentives and aligns efforts. Plus, Kate offers her perspective on navigating challenges in virtualization and AI, the value of advisory councils, and how she balances work and family life with clarity, focus, and strong relationships.

]]> 2121 no Lessons from the Road: Top 2024 Guest Advice with Hondo Lewis - OTR #035 Rick Currier and Hondo Lewis kick off the year by reflecting on powerful lessons from past guests like Dan Kessler, Amy Catalano, and Brett Hana. From building trust and embracing authenticity to balancing work and personal well-being, they share actionable advice to inspire growth and meaningful connections. Tune in for tips on kindness, calculated risks, and making space for what matters most. Wed, 15 Jan 2025 05:10:00 -0000 Lessons from the Road: Top 2024 Guest Advice with Hondo Lewis full 1 35 Foundry Rick Currier and Hondo Lewis kick off the year by reflecting on powerful lessons from past guests like Dan Kessler, Amy Catalano, and Brett Hana. From building trust and embracing authenticity to balancing work and personal well-being, they share actionable advice to inspire growth and meaningful connections. Tune in for tips on kindness, calculated risks, and making space for what matters most. Rick Currier and Hondo Lewis kick off the year by reflecting on powerful lessons from past guests like Dan Kessler, Amy Catalano, and Brett Hana. From building trust and embracing authenticity to balancing work and personal well-being, they share actionable advice to inspire growth and meaningful connections. Tune in for tips on kindness, calculated risks, and making space for what matters most.

]]> 4055 no Behind the Scenes of Partner Marketing Success with Honora Handley of AWS and Mike Finnerty of Foundry - OTR #034 https://foundryco.com/tools-for-marketers/on-the-road-live-at-aws-reinvent/ Tune in for a special episode live from AWS re:Invent, as host Rick Currier talks with Honora Handley (AWS) and Mike Finnerty (Foundry) about trust, flexibility, and strategic planning in partner programs. They explore AWS’s customer-first approach, Foundry’s data-driven content, and how generative AI boosts personalization—driving an 84% response increase. Learn how listening, adapting, and leveraging new tech can transform marketing strategies. Wed, 18 Dec 2024 05:10:00 -0000 Behind the Scenes of Partner Marketing Success with Honora Handley of AWS and Mike Finnerty of Foundry full 1 34 Foundry Tune in for a special episode live from AWS re:Invent, as host Rick Currier talks with Honora Handley (AWS) and Mike Finnerty (Foundry) about trust, flexibility, and strategic planning in partner programs. They explore AWS’s customer-first approach, Foundry’s data-driven content, and how generative AI boosts personalization—driving an 84% response increase. Learn how listening, adapting, and leveraging new tech can transform marketing strategies. Tune in for a special episode live from AWS re:Invent, as host Rick Currier talks with Honora Handley (AWS) and Mike Finnerty (Foundry) about trust, flexibility, and strategic planning in partner programs. They explore AWS’s customer-first approach, Foundry’s data-driven content, and how generative AI boosts personalization—driving an 84% response increase. Learn how listening, adapting, and leveraging new tech can transform marketing strategies.

]]> 2137 no Inside NetApp’s Growth Strategy with Business Leader and CMO Gabie Boko - OTR #033 In this episode of On the Road with Rick Currier, Gabie Boko, CMO of NetApp, shares her inspiring journey from contemplating law school to thriving in tech marketing. Gabie discusses how understanding customer needs and leveraging data are key to driving transformation in the industry. She delves into NetApp’s Intelligent Data Infrastructure (IDI) strategy, which integrates cloud and data solutions to support AI and security workloads. Gabie also offers invaluable advice for marketers, stressing the importance of balancing tactical execution with strategic contributions, fostering internal collaboration, and setting realistic expectations. Tune in to hear how marketers can focus on metrics, maintain agility, and build trust with customers to create meaningful partnerships. Wed, 04 Dec 2024 05:10:00 -0000 Inside NetApp’s Growth Strategy with Business Leader and CMO Gabie Boko full 1 33 Foundry In this episode of On the Road with Rick Currier, Gabie Boko, CMO of NetApp, shares her inspiring journey from contemplating law school to thriving in tech marketing. Gabie discusses how understanding customer needs and leveraging data are key to driving transformation in the industry. She delves into NetApp’s Intelligent Data Infrastructure (IDI) strategy, which integrates cloud and data solutions to support AI and security workloads. Gabie also offers invaluable advice for marketers, stressing the importance of balancing tactical execution with strategic contributions, fostering internal collaboration, and setting realistic expectations. Tune in to hear how marketers can focus on metrics, maintain agility, and build trust with customers to create meaningful partnerships. In this episode of On the Road with Rick Currier, Gabie Boko, CMO of NetApp, shares her inspiring journey from contemplating law school to thriving in tech marketing. Gabie discusses how understanding customer needs and leveraging data are key to driving transformation in the industry. She delves into NetApp’s Intelligent Data Infrastructure (IDI) strategy, which integrates cloud and data solutions to support AI and security workloads. Gabie also offers invaluable advice for marketers, stressing the importance of balancing tactical execution with strategic contributions, fostering internal collaboration, and setting realistic expectations. Tune in to hear how marketers can focus on metrics, maintain agility, and build trust with customers to create meaningful partnerships.

]]> 2191 no Mastering B2B Influencer Marketing with Corporate Bro’s Ross Pomerantz - OTR #032 In this episode, Rick Currier sits down with Ross Pomerantz, aka Corporate Bro, to discuss his unexpected journey from a tech sales career at Oracle to becoming a full-time content creator. Ross shares the story behind his viral satirical videos about tech sales, which launched him into the world of social media influencing, speaking, and investing. He opens up about the challenges of balancing content creation with business demands, including running a newsletter, managing an investment group, and staying true to his authentic voice. Ross also delves into the evolving world of influencer marketing, offering insights on how sales professionals can leverage humor, vulnerability, and personal branding to build lasting connections. Tune in for a candid conversation about navigating the modern business landscape while staying real, relevant, and relatable. Wed, 20 Nov 2024 05:10:00 -0000 Mastering B2B Influencer Marketing with Corporate Bro’s Ross Pomerantz full 1 32 Foundry In this episode, Rick Currier sits down with Ross Pomerantz, aka Corporate Bro, to discuss his unexpected journey from a tech sales career at Oracle to becoming a full-time content creator. Ross shares the story behind his viral satirical videos about tech sales, which launched him into the world of social media influencing, speaking, and investing. He opens up about the challenges of balancing content creation with business demands, including running a newsletter, managing an investment group, and staying true to his authentic voice. Ross also delves into the evolving world of influencer marketing, offering insights on how sales professionals can leverage humor, vulnerability, and personal branding to build lasting connections. Tune in for a candid conversation about navigating the modern business landscape while staying real, relevant, and relatable. In this episode, Rick Currier sits down with Ross Pomerantz, aka Corporate Bro, to discuss his unexpected journey from a tech sales career at Oracle to becoming a full-time content creator. Ross shares the story behind his viral satirical videos about tech sales, which launched him into the world of social media influencing, speaking, and investing. He opens up about the challenges of balancing content creation with business demands, including running a newsletter, managing an investment group, and staying true to his authentic voice. Ross also delves into the evolving world of influencer marketing, offering insights on how sales professionals can leverage humor, vulnerability, and personal branding to build lasting connections. Tune in for a candid conversation about navigating the modern business landscape while staying real, relevant, and relatable.

]]> 3019 no How to navigate the AI marketing craze with Intel's CMO, Brett Hannath - OTR #031 Tune in for an inspiring conversation with Brett Hanath, CMO of Intel, as he shares his journey in reshaping Intel's marketing strategy for a bold, business-focused future. In this episode, Brett dives into the pivotal shift from consumer to B2B marketing, highlighting why AI inference is the real game-changer. He also reveals how aligning with Intel’s product roadmap and collaborating with hyperscalers like AWS is transforming the tech giant’s approach to partnerships and innovation. Get an inside look at how Brett’s vision for balancing creativity with operational excellence, while staying grounded in authentic messaging keeps Intel's brand both relevant and impactful. Whether you're a marketer, tech enthusiast, or just curious about the inner workings of an industry leader, this episode is packed with valuable insights you won’t want to miss! Wed, 06 Nov 2024 05:10:00 -0000 How to navigate the AI marketing craze with Intel's CMO, Brett Hannath full 1 26 Foundry Tune in for an inspiring conversation with Brett Hanath, CMO of Intel, as he shares his journey in reshaping Intel's marketing strategy for a bold, business-focused future. In this episode, Brett dives into the pivotal shift from consumer to B2B marketing, highlighting why AI inference is the real game-changer. He also reveals how aligning with Intel’s product roadmap and collaborating with hyperscalers like AWS is transforming the tech giant’s approach to partnerships and innovation. Get an inside look at how Brett’s vision for balancing creativity with operational excellence, while staying grounded in authentic messaging keeps Intel's brand both relevant and impactful. Whether you're a marketer, tech enthusiast, or just curious about the inner workings of an industry leader, this episode is packed with valuable insights you won’t want to miss! Tune in for an inspiring conversation with Brett Hanath, CMO of Intel, as he shares his journey in reshaping Intel's marketing strategy for a bold, business-focused future. In this episode, Brett dives into the pivotal shift from consumer to B2B marketing, highlighting why AI inference is the real game-changer. He also reveals how aligning with Intel’s product roadmap and collaborating with hyperscalers like AWS is transforming the tech giant’s approach to partnerships and innovation.


Get an inside look at how Brett’s vision for balancing creativity with operational excellence, while staying grounded in authentic messaging keeps Intel's brand both relevant and impactful. Whether you're a marketer, tech enthusiast, or just curious about the inner workings of an industry leader, this episode is packed with valuable insights you won’t want to miss!

]]> 4109 no Unlocking Success with Creativity and Data: Vinita Srivalsan’s Strategy at Couchbase - OTR #030 This week, Rick is joined by Vinita Srivalsan, who shares her journey in partner marketing and her role as the VP of Partner and Alliance Marketing at Couchbase. She highlights the excitement of working with partners like AWS and Infosys, and how these collaborations create value. Vinita also discusses her son’s tech journey, building a successful party app out of high school, and the balance between entrepreneurship and education. She shares insights on cultural influences in global marketing and the importance of creativity in driving success. Wed, 16 Oct 2024 04:10:00 -0000 Unlocking Success with Creativity and Data: Vinita Srivalsan’s Strategy at Couchbase full 1 7 Foundry This week, Rick is joined by Vinita Srivalsan, who shares her journey in partner marketing and her role as the VP of Partner and Alliance Marketing at Couchbase. She highlights the excitement of working with partners like AWS and Infosys, and how these collaborations create value. Vinita also discusses her son’s tech journey, building a successful party app out of high school, and the balance between entrepreneurship and education. She shares insights on cultural influences in global marketing and the importance of creativity in driving success. This week, Rick is joined by Vinita Srivalsan, who shares her journey in partner marketing and her role as the VP of Partner and Alliance Marketing at Couchbase. She highlights the excitement of working with partners like AWS and Infosys, and how these collaborations create value. Vinita also discusses her son’s tech journey, building a successful party app out of high school, and the balance between entrepreneurship and education. She shares insights on cultural influences in global marketing and the importance of creativity in driving success.

]]> 2229 no Align Event and Digital Strategies Like a Pro: Insights from Etienne Katz - OTR #029 Rick Currier sits down with Etienne Katz, the Global Head of Events at IDG, during the CIO 100 Symposium and Awards ceremony. They discuss the role of events in connecting CIOs, tech marketers, and vendors, while also exploring how event strategies can enhance broader marketing campaigns. Etienne shares insights on the importance of integrating digital and in-person experiences for impactful business decisions, providing tips for aligning event marketing with enterprise goals. Wed, 02 Oct 2024 04:10:00 -0000 Align Event and Digital Strategies Like a Pro: Insights from Etienne Katz full 1 29 Foundry Rick Currier sits down with Etienne Katz, the Global Head of Events at IDG, during the CIO 100 Symposium and Awards ceremony. They discuss the role of events in connecting CIOs, tech marketers, and vendors, while also exploring how event strategies can enhance broader marketing campaigns. Etienne shares insights on the importance of integrating digital and in-person experiences for impactful business decisions, providing tips for aligning event marketing with enterprise goals. Rick Currier sits down with Etienne Katz, the Global Head of Events at IDG, during the CIO 100 Symposium and Awards ceremony. They discuss the role of events in connecting CIOs, tech marketers, and vendors, while also exploring how event strategies can enhance broader marketing campaigns. Etienne shares insights on the importance of integrating digital and in-person experiences for impactful business decisions, providing tips for aligning event marketing with enterprise goals.

]]> 2199 no How to Market to Enterprise CIOs: Expert Tips from Lee Rennick of CIO Leadership Live - #028 This week Rick Currier sits down with Lee Rennick, Executive Director of CIO Communities and host of CIO Leadership Live, at the CIO 100 Symposium in Colorado Springs. They discuss the evolving challenges CIOs are facing, the slower-than-anticipated adoption of AI, and the critical role of data in driving tech innovation. Lee also highlights how marketers can better connect with CIOs through targeted, personalized strategies that cut through the clutter. Packed with actionable insights, this episode is a must-listen for anyone looking to engage tech leaders and understand the shifting landscape of digital transformation. Thu, 19 Sep 2024 04:10:00 -0000 How to Market to Enterprise CIOs: Expert Tips from Lee Rennick of CIO Leadership Live full 1 28 Foundry This week Rick Currier sits down with Lee Rennick, Executive Director of CIO Communities and host of CIO Leadership Live, at the CIO 100 Symposium in Colorado Springs. They discuss the evolving challenges CIOs are facing, the slower-than-anticipated adoption of AI, and the critical role of data in driving tech innovation. Lee also highlights how marketers can better connect with CIOs through targeted, personalized strategies that cut through the clutter. Packed with actionable insights, this episode is a must-listen for anyone looking to engage tech leaders and understand the shifting landscape of digital transformation. This week Rick Currier sits down with Lee Rennick, Executive Director of CIO Communities and host of CIO Leadership Live, at the CIO 100 Symposium in Colorado Springs. They discuss the evolving challenges CIOs are facing, the slower-than-anticipated adoption of AI, and the critical role of data in driving tech innovation. Lee also highlights how marketers can better connect with CIOs through targeted, personalized strategies that cut through the clutter. Packed with actionable insights, this episode is a must-listen for anyone looking to engage tech leaders and understand the shifting landscape of digital transformation.

]]> 2120 no Waleed Rashid on leveraging resilience to build strong partnerships at Acquia - OTR #027 In this episode Waleed Rashid delves into his unique journey from Afghanistan to leading partnerships at Acquia. He shares insights from his diverse background, including running a mining company and managing complex partnerships. Waleed emphasizes the importance of trust, transparency, and relationship-building in both personal and professional life. Throughout the conversation, he reflects on how his varied experiences have shaped his approach to success in business and beyond. Wed, 04 Sep 2024 04:10:00 -0000 Waleed Rashid on leveraging resilience to build strong partnerships at Acquia full 1 27 Foundry In this episode Waleed Rashid delves into his unique journey from Afghanistan to leading partnerships at Acquia. He shares insights from his diverse background, including running a mining company and managing complex partnerships. Waleed emphasizes the importance of trust, transparency, and relationship-building in both personal and professional life. Throughout the conversation, he reflects on how his varied experiences have shaped his approach to success in business and beyond. In this episode Waleed Rashid delves into his unique journey from Afghanistan to leading partnerships at Acquia. He shares insights from his diverse background, including running a mining company and managing complex partnerships. Waleed emphasizes the importance of trust, transparency, and relationship-building in both personal and professional life. Throughout the conversation, he reflects on how his varied experiences have shaped his approach to success in business and beyond.

]]> 3858 no Global Insights: Kristin Gower on B2B Marketing and Leadership - OTR #026 In this episode Rick Currier sits down with Kristin Gower, Global President of B2B at Essence Mediacom, to discuss her remarkable career journey and insights into the world of B2B marketing. Kristin shares her experiences living and working around the globe, the influence of her background in organizational psychology on her current role, and the growing need for partnerships due to trends like video content, E commerce, and AI. They also delve into the latest Essence Mediacom state of B2B media report, and Kristin's advice for personal and professional growth. Plus, hear about Kristin’s experience at Cannes Lions and her thoughts on the future of marketing. Tune in for a conversation filled with valuable takeaways for anyone in the tech marketing space! Wed, 21 Aug 2024 04:10:00 -0000 Global Insights: Kristin Gower on B2B Marketing and Leadership full 1 26 Foundry In this episode Rick Currier sits down with Kristin Gower, Global President of B2B at Essence Mediacom, to discuss her remarkable career journey and insights into the world of B2B marketing. Kristin shares her experiences living and working around the globe, the influence of her background in organizational psychology on her current role, and the growing need for partnerships due to trends like video content, E commerce, and AI. They also delve into the latest Essence Mediacom state of B2B media report, and Kristin's advice for personal and professional growth. Plus, hear about Kristin’s experience at Cannes Lions and her thoughts on the future of marketing. Tune in for a conversation filled with valuable takeaways for anyone in the tech marketing space! In this episode Rick Currier sits down with Kristin Gower, Global President of B2B at Essence Mediacom, to discuss her remarkable career journey and insights into the world of B2B marketing. Kristin shares her experiences living and working around the globe, the influence of her background in organizational psychology on her current role, and the growing need for partnerships due to trends like video content, E commerce, and AI. They also delve into the latest Essence Mediacom state of B2B media report, and Kristin's advice for personal and professional growth. Plus, hear about Kristin’s experience at Cannes Lions and her thoughts on the future of marketing.


Tune in for a conversation filled with valuable takeaways for anyone in the tech marketing space!

]]> 1491 no From Banking to Tech: Tanguy Le Roux on Navigating Change and Delivering Marketing Results - OTR #025 This week, Rick is joined by Tanguy Le Roux, Global Head of Partner Marketing at HCL Software. Listen in as Tanguy shares his career journey from banking in France to tech marketing in NYC, emphasizing partner marketing success, customer relationships, and the importance of presentation quality. He discusses how leveraging banking skills in tech and taking data-driven risks has led to professional success. Together, they highlight the need to adapt to different work styles and cultures to avoid misunderstandings in the workplace. Wed, 07 Aug 2024 04:10:00 -0000 From Banking to Tech: Tanguy Le Roux on Navigating Change and Delivering Marketing Results full 1 25 Foundry This week, Rick is joined by Tanguy Le Roux, Global Head of Partner Marketing at HCL Software. Listen in as Tanguy shares his career journey from banking in France to tech marketing in NYC, emphasizing partner marketing success, customer relationships, and the importance of presentation quality. He discusses how leveraging banking skills in tech and taking data-driven risks has led to professional success. Together, they highlight the need to adapt to different work styles and cultures to avoid misunderstandings in the workplace. This week, Rick is joined by Tanguy Le Roux, Global Head of Partner Marketing at HCL Software. Listen in as Tanguy shares his career journey from banking in France to tech marketing in NYC, emphasizing partner marketing success, customer relationships, and the importance of presentation quality. He discusses how leveraging banking skills in tech and taking data-driven risks has led to professional success. Together, they highlight the need to adapt to different work styles and cultures to avoid misunderstandings in the workplace.

]]> 2674 no The State of Partner Marketing- OTR #024 In this episode, we dive deep into Foundry’s latest research on partner marketing within the technology industry. Our goal is to provide you with actionable insights that can help shape your marketing efforts for maximum impact. Join us as we unpack the key findings from the survey, share valuable insights from past guests and practical advice that will help you enhance your partner marketing efforts and drive greater success. Whether you’re just starting out or looking to refine your existing strategy, this episode is packed with essential information you won’t want to miss. Wed, 24 Jul 2024 13:45:00 -0000 The State of Partner Marketing full 1 27 Foundry In this episode, we dive deep into Foundry’s latest research on partner marketing within the technology industry. Our goal is to provide you with actionable insights that can help shape your marketing efforts for maximum impact. Join us as we unpack the key findings from the survey, share valuable insights from past guests and practical advice that will help you enhance your partner marketing efforts and drive greater success. Whether you’re just starting out or looking to refine your existing strategy, this episode is packed with essential information you won’t want to miss. In this episode, we dive deep into Foundry’s latest research on partner marketing within the technology industry. Our goal is to provide you with actionable insights that can help shape your marketing efforts for maximum impact.


Join us as we unpack the key findings from the survey, share valuable insights from past guests and practical advice that will help you enhance your partner marketing efforts and drive greater success. Whether you’re just starting out or looking to refine your existing strategy, this episode is packed with essential information you won’t want to miss.

]]> 1881 no Inside Google Cloud: Aimee Catalano on Building a Partner Marketing Powerhouse - OTR #023 Join Rick Currier and Aimee Catalano as they explore partner marketing at Google Cloud. Aimee shares her journey in building a successful global partner marketing organization and overcoming challenges as a woman in tech. Discover best practices for partner relationships, career development, and embracing AI in marketing. Tune in for insights on promoting diversity, overcoming unconscious bias, and leading with kindness. Wed, 10 Jul 2024 04:10:00 -0000 Inside Google Cloud: Aimee Catalano on Building a Partner Marketing Powerhouse full 1 23 Foundry Join Rick Currier and Aimee Catalano as they explore partner marketing at Google Cloud. Aimee shares her journey in building a successful global partner marketing organization and overcoming challenges as a woman in tech. Discover best practices for partner relationships, career development, and embracing AI in marketing. Tune in for insights on promoting diversity, overcoming unconscious bias, and leading with kindness. Join Rick Currier and Aimee Catalano as they explore partner marketing at Google Cloud. Aimee shares her journey in building a successful global partner marketing organization and overcoming challenges as a woman in tech. Discover best practices for partner relationships, career development, and embracing AI in marketing. Tune in for insights on promoting diversity, overcoming unconscious bias, and leading with kindness.

]]> 2974 no Creating a global movement: Asher Mathew on the success of Partnership Leaders - OTR #022 In this episode, Rick Currier and Asher Mathew discuss the tech industry in the Bay Area, Asher's move from Pakistan to San Jose, and the value of partnership leadership. Asher highlights building a tech professional community and the evolving role of Chief Partner Officers. The episode also covers partner-led growth and collaboration with companies like HubSpot and Salesforce. Wed, 26 Jun 2024 14:18:00 -0000 Creating a global movement: Asher Mathew on the success of Partnership Leaders full 1 23 Foundry In this episode, Rick Currier and Asher Mathew discuss the tech industry in the Bay Area, Asher's move from Pakistan to San Jose, and the value of partnership leadership. Asher highlights building a tech professional community and the evolving role of Chief Partner Officers. The episode also covers partner-led growth and collaboration with companies like HubSpot and Salesforce. In this episode, Rick Currier and Asher Mathew discuss the tech industry in the Bay Area, Asher's move from Pakistan to San Jose, and the value of partnership leadership. Asher highlights building a tech professional community and the evolving role of Chief Partner Officers. The episode also covers partner-led growth and collaboration with companies like HubSpot and Salesforce.

]]> 3031 no Securing the Mobile Frontier: Stephen Banda on Lookout's Cybersecurity Innovations - OTR #021 This week, Rick is joined by Stephen Banda, Director of Partner Marketing at Lookout. Tune in as they explore cybersecurity and managed service providers (MSPs), including Lookout's evolution from consumer to enterprise mobile and cloud security. Learn about their partner marketing approach and strategies for optimizing security solutions. Wed, 19 Jun 2024 04:10:00 -0000 Securing the Mobile Frontier: Stephen Banda on Lookout's Cybersecurity Innovations full 1 21 Foundry This week, Rick is joined by Stephen Banda, Director of Partner Marketing at Lookout. Tune in as they explore cybersecurity and managed service providers (MSPs), including Lookout's evolution from consumer to enterprise mobile and cloud security. Learn about their partner marketing approach and strategies for optimizing security solutions. This week, Rick is joined by Stephen Banda, Director of Partner Marketing at Lookout. Tune in as they explore cybersecurity and managed service providers (MSPs), including Lookout's evolution from consumer to enterprise mobile and cloud security. Learn about their partner marketing approach and strategies for optimizing security solutions.

]]> 2247 no From corporate to agency startup: Jess White’s journey to partner marketing mastery - OTR #020 Join Rick Currier as he welcomes Jess White founder of Vigor. Listen in as she shares her journey from corporate roles to agency founder, highlighting partner marketing challenges, best practices, and success stories. Don’t miss this engaging discussion that emphasizes the importance of customized strategies and understanding partners' unique value propositions.   Wed, 05 Jun 2024 04:10:00 -0000 From corporate to agency startup: Jess White’s journey to partner marketing mastery full 1 20 Foundry Join Rick Currier as he welcomes Jess White founder of Vigor. Listen in as she shares her journey from corporate roles to agency founder, highlighting partner marketing challenges, best practices, and success stories. Don’t miss this engaging discussion that emphasizes the importance of customized strategies and understanding partners' unique value propositions.   Join Rick Currier as he welcomes Jess White founder of Vigor. Listen in as she shares her journey from corporate roles to agency founder, highlighting partner marketing challenges, best practices, and success stories.

Don’t miss this engaging discussion that emphasizes the importance of customized strategies and understanding partners' unique value propositions.  

]]> 2041 no The state of B2B advertising with Brandon Friesen - OTR #019 Join Rick and Brandon Friesen, CEO of Just Global, as they discuss the latest trends in B2B marketing. Brandon shares his journey from tech editor to agency president and discusses the importance of upper funnel engagement and long-term growth strategies. They explore the impact of AI-generated content on marketing and the necessity of a human touch. Tune in for insights on connecting data for better marketing insights and leveraging AI responsibly. Wed, 22 May 2024 04:10:00 -0000 The state of B2B advertising with Brandon Friesen full 1 19 Foundry Join Rick and Brandon Friesen, CEO of Just Global, as they discuss the latest trends in B2B marketing. Brandon shares his journey from tech editor to agency president and discusses the importance of upper funnel engagement and long-term growth strategies. They explore the impact of AI-generated content on marketing and the necessity of a human touch. Tune in for insights on connecting data for better marketing insights and leveraging AI responsibly. Join Rick and Brandon Friesen, CEO of Just Global, as they discuss the latest trends in B2B marketing. Brandon shares his journey from tech editor to agency president and discusses the importance of upper funnel engagement and long-term growth strategies. They explore the impact of AI-generated content on marketing and the necessity of a human touch. Tune in for insights on connecting data for better marketing insights and leveraging AI responsibly.

]]> 2171 no Top tips to engage enterprise tech buyers with Andrea D'Amato - OTR #018 In this week’s episode, Rick is joined by Andrea D'Amato, Chief Revenue Officer at Foundry. Listen in as they discuss how to engage your customers with effective content marketing strategies, including exclusive insights from Foundry’s 10th annual Customer Engagement study. Learn about the challenges and opportunities in content marketing, such as the potential of generative AI and the importance of educational content for IT decision-makers. Gain valuable perspectives on event marketing trends and strategies, including the role of virtual and face-to-face events in today's marketing landscape.  Wed, 15 May 2024 04:10:00 -0000 Top tips to engage enterprise tech buyers with Andrea D'Amato full 1 18 Foundry In this week’s episode, Rick is joined by Andrea D'Amato, Chief Revenue Officer at Foundry. Listen in as they discuss how to engage your customers with effective content marketing strategies, including exclusive insights from Foundry’s 10th annual Customer Engagement study. Learn about the challenges and opportunities in content marketing, such as the potential of generative AI and the importance of educational content for IT decision-makers. Gain valuable perspectives on event marketing trends and strategies, including the role of virtual and face-to-face events in today's marketing landscape.  In this week’s episode, Rick is joined by Andrea D'Amato, Chief Revenue Officer at Foundry. Listen in as they discuss how to engage your customers with effective content marketing strategies, including exclusive insights from Foundry’s 10th annual Customer Engagement study. Learn about the challenges and opportunities in content marketing, such as the potential of generative AI and the importance of educational content for IT decision-makers. Gain valuable perspectives on event marketing trends and strategies, including the role of virtual and face-to-face events in today's marketing landscape. 

]]> 2798 no From field to partner: marketing transformation insights with Jenny Jarrad - OTR #017 Join host Rick Currier as he explores the dynamic world of tech marketing with Jennifer Jarrad, Partner Marketing Director at Elastic. Discover Jennifer’s journey from G-Tech Technologies to leading innovative marketing strategies at Elastic. Explore topics like search analytics, observability, and partner marketing's challenges and opportunities in the B2B tech space. Gain insights into the future of marketing and the importance of human connection in virtual settings. Wed, 01 May 2024 04:10:00 -0000 From field to partner: marketing transformation insights with Jenny Jarrad full 1 17 Foundry Join host Rick Currier as he explores the dynamic world of tech marketing with Jennifer Jarrad, Partner Marketing Director at Elastic. Discover Jennifer’s journey from G-Tech Technologies to leading innovative marketing strategies at Elastic. Explore topics like search analytics, observability, and partner marketing's challenges and opportunities in the B2B tech space. Gain insights into the future of marketing and the importance of human connection in virtual settings. Join host Rick Currier as he explores the dynamic world of tech marketing with Jennifer Jarrad, Partner Marketing Director at Elastic. Discover Jennifer’s journey from G-Tech Technologies to leading innovative marketing strategies at Elastic. Explore topics like search analytics, observability, and partner marketing's challenges and opportunities in the B2B tech space.

Gain insights into the future of marketing and the importance of human connection in virtual settings.

]]> 3066 no The analyst advantage: uplevel your marketing strategy with Zoe Crowder - OTR #016 Join Rick Currier as he sits down with Zoe Crowder, Group Vice President at IDC's custom solutions group. Together, they explore the world of market research and IDC, discussing topics such as AI trends, partner marketing strategies, and content creation for lead generation. From  insights on integrating analysts into marketing campaigns to the importance of empathy in sales and marketing, this episode offers engaging conversation filled with practical advice and thought-provoking perspectives. Wed, 24 Apr 2024 04:10:00 -0000 The analyst advantage: uplevel your marketing strategy with Zoe Crowder full 1 16 Foundry Join Rick Currier as he sits down with Zoe Crowder, Group Vice President at IDC's custom solutions group. Together, they explore the world of market research and IDC, discussing topics such as AI trends, partner marketing strategies, and content creation for lead generation. From  insights on integrating analysts into marketing campaigns to the importance of empathy in sales and marketing, this episode offers engaging conversation filled with practical advice and thought-provoking perspectives. Join Rick Currier as he sits down with Zoe Crowder, Group Vice President at IDC's custom solutions group. Together, they explore the world of market research and IDC, discussing topics such as AI trends, partner marketing strategies, and content creation for lead generation.

From  insights on integrating analysts into marketing campaigns to the importance of empathy in sales and marketing, this episode offers engaging conversation filled with practical advice and thought-provoking perspectives.

]]> 2541 no The partner marketing success metric framework with Dean Wootton - OTR #015 Join Rick Currier for another dynamic episode as he converses with Dean Wootten, a partner marketing professional at Pure Storage. Discover Dean's journey from sales and distribution to his current role, where he navigates the complexities of partner relationships and marketing strategies in the data storage industry. Explore Dean's unique approach to measuring success and fostering communities in B2B marketing, and gain insights on overcoming challenges with confidence and innovation. Tune in for a captivating discussion packed with valuable advice and industry expertise. Wed, 10 Apr 2024 14:20:00 -0000 The partner marketing success metric framework with Dean Wootton full 1 15 Foundry Join Rick Currier for another dynamic episode as he converses with Dean Wootten, a partner marketing professional at Pure Storage. Discover Dean's journey from sales and distribution to his current role, where he navigates the complexities of partner relationships and marketing strategies in the data storage industry. Explore Dean's unique approach to measuring success and fostering communities in B2B marketing, and gain insights on overcoming challenges with confidence and innovation. Tune in for a captivating discussion packed with valuable advice and industry expertise. Join Rick Currier for another dynamic episode as he converses with Dean Wootten, a partner marketing professional at Pure Storage. Discover Dean's journey from sales and distribution to his current role, where he navigates the complexities of partner relationships and marketing strategies in the data storage industry. Explore Dean's unique approach to measuring success and fostering communities in B2B marketing, and gain insights on overcoming challenges with confidence and innovation.

Tune in for a captivating discussion packed with valuable advice and industry expertise.

]]> 2285 Achieve more with less and shine in tough times with Raj Rammohan - OTR #014 This week, Rick is joined by Raj Rammohan, VP of Partner Marketing and Alliances at Foundry. This episode explores how to overcome marketing challenges and maximize resources in the EMEA region. Raj's firsthand experiences, including navigating the 2008 recession and thriving in partner marketing with a global perspective, offer invaluable insights into achieving remarkable results despite resource constraints. From the importance of face-to-face events in building trust to the complexities of partner marketing collaboration, Raj illuminates key strategies for success in a diverse market landscape. Wed, 03 Apr 2024 04:10:00 -0000 Achieve more with less and shine in tough times with Raj Rammohan full 1 14 Foundry This week, Rick is joined by Raj Rammohan, VP of Partner Marketing and Alliances at Foundry. This episode explores how to overcome marketing challenges and maximize resources in the EMEA region. Raj's firsthand experiences, including navigating the 2008 recession and thriving in partner marketing with a global perspective, offer invaluable insights into achieving remarkable results despite resource constraints. From the importance of face-to-face events in building trust to the complexities of partner marketing collaboration, Raj illuminates key strategies for success in a diverse market landscape. This week, Rick is joined by Raj Rammohan, VP of Partner Marketing and Alliances at Foundry. This episode explores how to overcome marketing challenges and maximize resources in the EMEA region. Raj's firsthand experiences, including navigating the 2008 recession and thriving in partner marketing with a global perspective, offer invaluable insights into achieving remarkable results despite resource constraints.

From the importance of face-to-face events in building trust to the complexities of partner marketing collaboration, Raj illuminates key strategies for success in a diverse market landscape.

]]> 3102 no Empowering women in technology with marketing guru, Clarissa Gent - OTR #013 Join Rick Currier in London with special guest Clarissa Gent, a trailblazer in partner marketing at AWS, as they explore career growth and empowerment. Clarissa details her career journey, emphasizing the pivotal role of mentorship and supporting women in tech. From her beginnings as an individual contributor to leading commercial-focused initiatives, Clarissa's story underscores the importance of resilience and skill diversification in navigating the tech industry. Tune in for an in-depth exploration of success, leadership, and the transformative power of diversity in tech. Wed, 27 Mar 2024 04:10:00 -0000 Empowering women in technology with marketing guru, Clarissa Gent full 1 13 Foundry Join Rick Currier in London with special guest Clarissa Gent, a trailblazer in partner marketing at AWS, as they explore career growth and empowerment. Clarissa details her career journey, emphasizing the pivotal role of mentorship and supporting women in tech. From her beginnings as an individual contributor to leading commercial-focused initiatives, Clarissa's story underscores the importance of resilience and skill diversification in navigating the tech industry. Tune in for an in-depth exploration of success, leadership, and the transformative power of diversity in tech. Join Rick Currier in London with special guest Clarissa Gent, a trailblazer in partner marketing at AWS, as they explore career growth and empowerment. Clarissa details her career journey, emphasizing the pivotal role of mentorship and supporting women in tech. From her beginnings as an individual contributor to leading commercial-focused initiatives, Clarissa's story underscores the importance of resilience and skill diversification in navigating the tech industry.

Tune in for an in-depth exploration of success, leadership, and the transformative power of diversity in tech.

]]> 3669 no Partner Marketing through the eyes of a startup veteran, Angela Salerno - OTR #011 Join Rick Currier and special guest Angela Salerno, Sr. Director of WW Partner Marketing at Cribl for another captivating episode of On the Road. From reliving honeymoon adventures to discussing the intricacies of startup marketing, the duo navigates topics like understanding the full business apparatus, the importance of partner engagement and UX, and the challenges faced in the startup marketing landscape. As the conversation unfolds, they explore strategies for effective partner marketing, touching on partner portals, UX optimization, and the significance of leaving space for fun in professional endeavors. With plans for relaunching partner portals and measuring partner satisfaction, Angela shares her excitement for mutual growth and expansion with partners, creating an episode that serves up a delightful mix of industry wisdom and personal stories. Wed, 13 Mar 2024 04:10:00 -0000 Partner Marketing through the eyes of a startup veteran, Angela Salerno full 1 11 Foundry Join Rick Currier and special guest Angela Salerno, Sr. Director of WW Partner Marketing at Cribl for another captivating episode of On the Road. From reliving honeymoon adventures to discussing the intricacies of startup marketing, the duo navigates topics like understanding the full business apparatus, the importance of partner engagement and UX, and the challenges faced in the startup marketing landscape. As the conversation unfolds, they explore strategies for effective partner marketing, touching on partner portals, UX optimization, and the significance of leaving space for fun in professional endeavors. With plans for relaunching partner portals and measuring partner satisfaction, Angela shares her excitement for mutual growth and expansion with partners, creating an episode that serves up a delightful mix of industry wisdom and personal stories. Join Rick Currier and special guest Angela Salerno, Sr. Director of WW Partner Marketing at Cribl for another captivating episode of On the Road. From reliving honeymoon adventures to discussing the intricacies of startup marketing, the duo navigates topics like understanding the full business apparatus, the importance of partner engagement and UX, and the challenges faced in the startup marketing landscape.

As the conversation unfolds, they explore strategies for effective partner marketing, touching on partner portals, UX optimization, and the significance of leaving space for fun in professional endeavors. With plans for relaunching partner portals and measuring partner satisfaction, Angela shares her excitement for mutual growth and expansion with partners, creating an episode that serves up a delightful mix of industry wisdom and personal stories.

]]> 2911 How communities are helping B2B marketers succeed with Richard O'Connor - OTR #012 Join us as we chat with Richard O'Connor, CEO of B2B Marketing-Propolis, about the impact of B2B marketing communities. From tea culture to career paths, leadership, and marketing's evolving role, gain actionable insights and strategic perspectives from industry leader Richard O'Connor. Tune in for practical advice on driving business growth and building authentic connections. Wed, 13 Mar 2024 04:10:00 -0000 How communities are helping B2B marketers succeed with Richard O'Connor full 1 12 Foundry Join us as we chat with Richard O'Connor, CEO of B2B Marketing-Propolis, about the impact of B2B marketing communities. From tea culture to career paths, leadership, and marketing's evolving role, gain actionable insights and strategic perspectives from industry leader Richard O'Connor. Tune in for practical advice on driving business growth and building authentic connections. Join us as we chat with Richard O'Connor, CEO of B2B Marketing-Propolis, about the impact of B2B marketing communities. From tea culture to career paths, leadership, and marketing's evolving role, gain actionable insights and strategic perspectives from industry leader Richard O'Connor.

Tune in for practical advice on driving business growth and building authentic connections.

]]> 3175 no Partner led growth with SugarCRM Co-Founder, Clint Oram - OTR #010 In this episode Rick is joined by Clint Oram, SugarCRM founder and host of the Fuel Growth podcast. Clint shares how his fascinating journey from bar backing, bouncing, radio DJ'ing and public speaking led him to start a tech company. The conversation unfolds to explore the origins of the Fuel Growth podcast, inspired by Clint's lifelong fascination with company growth and his father's entrepreneurial journey. They delve into SugarCRM's founding story, navigating mergers and acquisitions, and becoming a partner-driven company. The discussion highlights the evolving role of partners, the impact of AI on customer needs, and the future integration of Generative AI. Wed, 06 Mar 2024 05:10:00 -0000 Partner led growth with SugarCRM Co-Founder, Clint Oram full 1 10 Foundry In this episode Rick is joined by Clint Oram, SugarCRM founder and host of the Fuel Growth podcast. Clint shares how his fascinating journey from bar backing, bouncing, radio DJ'ing and public speaking led him to start a tech company. The conversation unfolds to explore the origins of the Fuel Growth podcast, inspired by Clint's lifelong fascination with company growth and his father's entrepreneurial journey. They delve into SugarCRM's founding story, navigating mergers and acquisitions, and becoming a partner-driven company. The discussion highlights the evolving role of partners, the impact of AI on customer needs, and the future integration of Generative AI. In this episode Rick is joined by Clint Oram, SugarCRM founder and host of the Fuel Growth podcast. Clint shares how his fascinating journey from bar backing, bouncing, radio DJ'ing and public speaking led him to start a tech company. The conversation unfolds to explore the origins of the Fuel Growth podcast, inspired by Clint's lifelong fascination with company growth and his father's entrepreneurial journey. They delve into SugarCRM's founding story, navigating mergers and acquisitions, and becoming a partner-driven company. The discussion highlights the evolving role of partners, the impact of AI on customer needs, and the future integration of Generative AI.

]]> 3423 no Breaking down partner marketing and the story behind the podcast with Rachael Ferranti - OTR #009 Join Rick and Rachael Ferranti, VP of Marketing at Foundry, for a captivating exploration of personal and professional growth, partner marketing 101, and the power of authentic relationships. Rachael shares her career journey from culinary beginnings as a grill master to her evolution into marketing leadership. The conversation dives into the nuances of partner marketing programs, the art of storytelling in B2B, and an exciting inside look into the story behind the podcast. Wed, 28 Feb 2024 05:10:00 -0000 Breaking down partner marketing and the story behind the podcast with Rachael Ferranti full 1 9 Foundry Join Rick and Rachael Ferranti, VP of Marketing at Foundry, for a captivating exploration of personal and professional growth, partner marketing 101, and the power of authentic relationships. Rachael shares her career journey from culinary beginnings as a grill master to her evolution into marketing leadership. The conversation dives into the nuances of partner marketing programs, the art of storytelling in B2B, and an exciting inside look into the story behind the podcast. Join Rick and Rachael Ferranti, VP of Marketing at Foundry, for a captivating exploration of personal and professional growth, partner marketing 101, and the power of authentic relationships. Rachael shares her career journey from culinary beginnings as a grill master to her evolution into marketing leadership.

The conversation dives into the nuances of partner marketing programs, the art of storytelling in B2B, and an exciting inside look into the story behind the podcast.

]]> 3625 Elevating through stories: the key to distinction and marketing results, revealed by Matt Berry - OTR #008 Join Rick in discussion with Matt Berry, CEO at Conversion Marketing, for expert tips on simplifyling and clarifying company stories for effective communication. Drawing on his experience in Journalism, PR, and time at IBM, Matt underscores the significance of thought leadership, education, and storytelling to differentiate a company in the market. Wed, 21 Feb 2024 05:10:00 -0000 Elevating through stories: the key to distinction and marketing results, revealed by Matt Berry full 1 8 Foundry Join Rick in discussion with Matt Berry, CEO at Conversion Marketing, for expert tips on simplifyling and clarifying company stories for effective communication. Drawing on his experience in Journalism, PR, and time at IBM, Matt underscores the significance of thought leadership, education, and storytelling to differentiate a company in the market. Join Rick in discussion with Matt Berry, CEO at Conversion Marketing, for expert tips on simplifyling and clarifying company stories for effective communication.

Drawing on his experience in Journalism, PR, and time at IBM, Matt underscores the significance of thought leadership, education, and storytelling to differentiate a company in the market.

]]> 3644 no Winning Formulas for Marketing Alignment: Insights from Dan Kessler - OTR #007 In this episode, Rick sits down with Dan Kessler, a seasoned professional with experience at the forefront of global campaigns. Starting in the campaigns team and transitioning to partner marketing, Dan shares insights into the challenges of navigating the diverse world of partnerships. The duo discusses the impact of the pandemic on relationship building, the importance of internal collaboration, and the metrics that drive success. Join the conversation as they explore the dynamics of growth, adaptability, and the value of connecting the dots in one's career. Wed, 14 Feb 2024 05:10:00 -0000 Winning Formulas for Marketing Alignment: Insights from Dan Kessler full 1 7 Foundry In this episode, Rick sits down with Dan Kessler, a seasoned professional with experience at the forefront of global campaigns. Starting in the campaigns team and transitioning to partner marketing, Dan shares insights into the challenges of navigating the diverse world of partnerships. The duo discusses the impact of the pandemic on relationship building, the importance of internal collaboration, and the metrics that drive success. Join the conversation as they explore the dynamics of growth, adaptability, and the value of connecting the dots in one's career. In this episode, Rick sits down with Dan Kessler, a seasoned professional with experience at the forefront of global campaigns. Starting in the campaigns team and transitioning to partner marketing, Dan shares insights into the challenges of navigating the diverse world of partnerships. The duo discusses the impact of the pandemic on relationship building, the importance of internal collaboration, and the metrics that drive success.

Join the conversation as they explore the dynamics of growth, adaptability, and the value of connecting the dots in one's career.

]]> 2420 no Sr. Director of Sales Hondo Lewis on navigating the top partner marketing challenges and opportunities at his time at Foundry - OTR #006 This episode offers a rich exploration of the importance of communication, understanding partnership goals, and the timeless mantra that 'Content is King’. Rick sits down with Hondo Lewis, Foundry’s Sr. Director of Sales, as he shares his remarkable journey from Bay Area band life to a leading figure in Partner Marketing at Foundry. Hondo reflects on his experiences, from selling newspaper ads to cultivating global B2B relationships. Tune in now to explore the core components of successful partner marketing programs, the dynamics of scaling partnerships, and the nuances of driving digital engagements. Wed, 31 Jan 2024 05:00:00 -0000 Sr. Director of Sales Hondo Lewis on navigating the top partner marketing challenges and opportunities at his time at Foundry full 1 6 Foundry This episode offers a rich exploration of the importance of communication, understanding partnership goals, and the timeless mantra that 'Content is King’. Rick sits down with Hondo Lewis, Foundry’s Sr. Director of Sales, as he shares his remarkable journey from Bay Area band life to a leading figure in Partner Marketing at Foundry. Hondo reflects on his experiences, from selling newspaper ads to cultivating global B2B relationships. Tune in now to explore the core components of successful partner marketing programs, the dynamics of scaling partnerships, and the nuances of driving digital engagements. This episode offers a rich exploration of the importance of communication, understanding partnership goals, and the timeless mantra that 'Content is King’. Rick sits down with Hondo Lewis, Foundry’s Sr. Director of Sales, as he shares his remarkable journey from Bay Area band life to a leading figure in Partner Marketing at Foundry. Hondo reflects on his experiences, from selling newspaper ads to cultivating global B2B relationships.

Tune in now to explore the core components of successful partner marketing programs, the dynamics of scaling partnerships, and the nuances of driving digital engagements.

]]> 3240 no VP Global Partner Marketing Melissa Nacerino of Zscaler on career growth and the four pillars of driving marketing results - OTR #005 Join Rick in a captivating discussion with Melissa Nacerino, VP Global Partner Marketing at Zscaler, as she unveils her unique journey from politics to partner marketing. Tune in to discover her bold leap into the tech realm, adeptly building channels and nurturing essential relationships across varied landscapes. Melissa reflects on leading global teams and embracing the non-linear trajectory of her career. Don't miss out as she imparts valuable insights on harnessing brand awareness, engagement, and enablement for impactful pipeline growth. Wed, 17 Jan 2024 05:00:00 -0000 VP Global Partner Marketing Melissa Nacerino of Zscaler on career growth and the four pillars of driving marketing results full 1 Foundry Join Rick in a captivating discussion with Melissa Nacerino, VP Global Partner Marketing at Zscaler, as she unveils her unique journey from politics to partner marketing. Tune in to discover her bold leap into the tech realm, adeptly building channels and nurturing essential relationships across varied landscapes. Melissa reflects on leading global teams and embracing the non-linear trajectory of her career. Don't miss out as she imparts valuable insights on harnessing brand awareness, engagement, and enablement for impactful pipeline growth. Join Rick in a captivating discussion with Melissa Nacerino, VP Global Partner Marketing at Zscaler, as she unveils her unique journey from politics to partner marketing. Tune in to discover her bold leap into the tech realm, adeptly building channels and nurturing essential relationships across varied landscapes. Melissa reflects on leading global teams and embracing the non-linear trajectory of her career.

Don't miss out as she imparts valuable insights on harnessing brand awareness, engagement, and enablement for impactful pipeline growth.

]]> 3285 no Enterprise Consulting Director John Gallant of Foundry on the state of the tech buying market - OTR #004 In this episode, Rick is joined by John Gallant, the Enterprise Consulting Director at Foundry. Together, they unravel the intricacies of partner marketing, exploring common challenges faced by marketers in the field. From scaling programs globally to striking the delicate balance between global consistency and local relevance, Rick and John pull back the curtain on the strategies required to navigate the ever-evolving world of tech buying. Wed, 03 Jan 2024 05:00:00 -0000 Enterprise Consulting Director John Gallant of Foundry on the state of the tech buying market full 1 4 Foundry In this episode, Rick is joined by John Gallant, the Enterprise Consulting Director at Foundry. Together, they unravel the intricacies of partner marketing, exploring common challenges faced by marketers in the field. From scaling programs globally to striking the delicate balance between global consistency and local relevance, Rick and John pull back the curtain on the strategies required to navigate the ever-evolving world of tech buying. In this episode, Rick is joined by John Gallant, the Enterprise Consulting Director at Foundry. Together, they unravel the intricacies of partner marketing, exploring common challenges faced by marketers in the field.

From scaling programs globally to striking the delicate balance between global consistency and local relevance, Rick and John pull back the curtain on the strategies required to navigate the ever-evolving world of tech buying.

]]> 3056 no Sr. Partner Marketing Manager Ani Hagopian on her rise to Microsoft and the secret to becoming a successful Partner Marketer - OTR #003 Join us in this captivating episode as we sit down with Ani Hagopian, Senior Partner Marketing Manager at Microsoft, to unravel the inspiring story of her rise to one of the tech industry's giants. Ani shares her personal journey, from the early days of her career to the pivotal moments that led her to Microsoft's forefront. Tune in for exclusive insights, advice, and the behind-the-scenes details of what it takes to make it in the competitive world of technology marketing. Wed, 20 Dec 2023 15:13:00 -0000 Sr. Partner Marketing Manager Ani Hagopian on her rise to Microsoft and the secret to becoming a successful Partner Marketer full 1 3 Foundry Join us in this captivating episode as we sit down with Ani Hagopian, Senior Partner Marketing Manager at Microsoft, to unravel the inspiring story of her rise to one of the tech industry's giants. Ani shares her personal journey, from the early days of her career to the pivotal moments that led her to Microsoft's forefront. Tune in for exclusive insights, advice, and the behind-the-scenes details of what it takes to make it in the competitive world of technology marketing. Join us in this captivating episode as we sit down with Ani Hagopian, Senior Partner Marketing Manager at Microsoft, to unravel the inspiring story of her rise to one of the tech industry's giants. Ani shares her personal journey, from the early days of her career to the pivotal moments that led her to Microsoft's forefront.

Tune in for exclusive insights, advice, and the behind-the-scenes details of what it takes to make it in the competitive world of technology marketing.

]]> 2662 no Dir. Global Partner Marketing Maisa Fernandez of ServiceNow on how to take risks and win big in tech marketing - OTR #002 In this episode, Rick sits down with Maisa Fernandez, Director of Global Partner Marketing at ServiceNow, to delve into the world of tech marketing and how taking risks can lead to big wins. Maisa shares her wealth of experience, revealing how her professional journey led her to Partner Marketing. Networking plays a pivotal role in any marketing endeavor, and Maisa provides expert tips on how to effectively expand your marketing network. Rick and Maisa discuss the power of face-to-face interactions in the partner marketing ecosystem, highlighting its role in building trust and rapport. Furthermore, this episode delves into the intricacies of the partner marketing ecosystem at ServiceNow, offering listeners a rare glimpse into the inner workings of this innovative tech company. Wed, 06 Dec 2023 13:00:00 -0000 Dir. Global Partner Marketing Maisa Fernandez of ServiceNow on how to take risks and win big in tech marketing full 1 2 Foundry In this episode, Rick sits down with Maisa Fernandez, Director of Global Partner Marketing at ServiceNow, to delve into the world of tech marketing and how taking risks can lead to big wins. Maisa shares her wealth of experience, revealing how her professional journey led her to Partner Marketing. Networking plays a pivotal role in any marketing endeavor, and Maisa provides expert tips on how to effectively expand your marketing network. Rick and Maisa discuss the power of face-to-face interactions in the partner marketing ecosystem, highlighting its role in building trust and rapport. Furthermore, this episode delves into the intricacies of the partner marketing ecosystem at ServiceNow, offering listeners a rare glimpse into the inner workings of this innovative tech company. In this episode, Rick sits down with Maisa Fernandez, Director of Global Partner Marketing at ServiceNow, to delve into the world of tech marketing and how taking risks can lead to big wins. Maisa shares her wealth of experience, revealing how her professional journey led her to Partner Marketing. Networking plays a pivotal role in any marketing endeavor, and Maisa provides expert tips on how to effectively expand your marketing network. Rick and Maisa discuss the power of face-to-face interactions in the partner marketing ecosystem, highlighting its role in building trust and rapport. Furthermore, this episode delves into the intricacies of the partner marketing ecosystem at ServiceNow, offering listeners a rare glimpse into the inner workings of this innovative tech company.

]]> 3387 no VP Global Partner Marketing Carlos Roman of Okta shares the framework for building a successful partner marketing organization - OTR #001 Welcome to the very first episode of our new podcast designed specifically for partner marketers. In this exciting installment, our host Rick Currier, the VP of US Sales & Partner Marketing at Foundry, is joined by Carlos Roman, the VP Global Partner Marketing at Okta. Together, they provide invaluable insights into the framework for building a successful partner marketing organization. Carlos, with his extensive experience in the field, dives deep into the strategies that can help partner marketers cut through the noise and position their organizations for unparalleled success. Join us as Rick and Carlos break down the complexities of partner marketing and offer valuable guidance on how to navigate this rapidly evolving landscape. Mon, 04 Dec 2023 21:35:00 -0000 VP Global Partner Marketing Carlos Roman of Okta shares the framework for building a successful partner marketing organization full 1 1 Foundry Welcome to the very first episode of our new podcast designed specifically for partner marketers. In this exciting installment, our host Rick Currier, the VP of US Sales & Partner Marketing at Foundry, is joined by Carlos Roman, the VP Global Partner Marketing at Okta. Together, they provide invaluable insights into the framework for building a successful partner marketing organization. Carlos, with his extensive experience in the field, dives deep into the strategies that can help partner marketers cut through the noise and position their organizations for unparalleled success. Join us as Rick and Carlos break down the complexities of partner marketing and offer valuable guidance on how to navigate this rapidly evolving landscape. Welcome to the very first episode of our new podcast designed specifically for partner marketers. In this exciting installment, our host Rick Currier, the VP of US Sales & Partner Marketing at Foundry, is joined by Carlos Roman, the VP Global Partner Marketing at Okta. Together, they provide invaluable insights into the framework for building a successful partner marketing organization. Carlos, with his extensive experience in the field, dives deep into the strategies that can help partner marketers cut through the noise and position their organizations for unparalleled success.

Join us as Rick and Carlos break down the complexities of partner marketing and offer valuable guidance on how to navigate this rapidly evolving landscape.

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