https://nielseniq.com/global/en/landing-page/niq-need-to-know-podcast/ en © 2023 Nielsen Consumer LLC. All Rights Reserved You tell us what you need to know about, as a growing CPG brand -- our subject matter experts will respond. In this podcast series we'll dig into topics and challenges that CPG brands tell us are top of mind. Listen to get timely consumer insights, guidance and expert analysis on what you need to do to support growth for your brands.  Get related insights here. https://megaphone.imgix.net/podcasts/88eb4156-16b1-11ee-8f3e-2be47da0828c/image/N2K_thumbnail_2.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress https://nielseniq.com/global/en/landing-page/niq-need-to-know-podcast/ no episodic NIQ SMEs talk solutions to your biggest challenges in CPG NIQ You tell us what you need to know about, as a growing CPG brand -- our subject matter experts will respond. In this podcast series we'll dig into topics and challenges that CPG brands tell us are top of mind. Listen to get timely consumer insights, guidance and expert analysis on what you need to do to support growth for your brands.  Get related insights here. You tell us what you need to know about, as a growing CPG brand -- our subject matter experts will respond. In this podcast series we'll dig into topics and challenges that CPG brands tell us are top of mind. Listen to get timely consumer insights, guidance and expert analysis on what you need to do to support growth for your brands.  Get related insights here.

]]> NielsenIQ Victoria.vasquez@nielseniq.com https://nielseniq.com/global/en/landing-page/need-to-know/ Understanding Gen Z's values, motivations and diversity is key to unlocking growth and brand loyalty for manufacturers and retailers -- join us for a look at our latest report on the wealthiest generation to come. Get the Spend Z report here. Fri, 09 Aug 2024 14:39:00 -0000 Consumer Behavior the "Spend Z" edition full 2 6 NIQ Unpacking the values and motivations of Gen Z Understanding Gen Z's values, motivations and diversity is key to unlocking growth and brand loyalty for manufacturers and retailers -- join us for a look at our latest report on the wealthiest generation to come. Get the Spend Z report here. Understanding Gen Z's values, motivations and diversity is key to unlocking growth and brand loyalty for manufacturers and retailers -- join us for a look at our latest report on the wealthiest generation to come. Get the Spend Z report here.

]]> 1496 https://nielseniq.com/global/en/landing-page/need-to-know/ What macro and micro changes are meaningful to shoppers; and what role does innovation play when it comes to meeting the needs of key consumer segments. Mon, 03 Jun 2024 14:37:00 -0000 full 2 5 NIQ Explore the macro and micro impacts that make meaningful change in shopper behavior What macro and micro changes are meaningful to shoppers; and what role does innovation play when it comes to meeting the needs of key consumer segments. What macro and micro changes are meaningful to shoppers; and what role does innovation play when it comes to meeting the needs of key consumer segments.

]]> 1029 https://nielseniq.com/global/en/landing-page/need-to-know/ In this episode our Managing Director of U.S. National Accounts discusses shifting consumer behavior: from couponing to lifestyle choices -- see where you might find stability and a path forward as a CPG brand leader. Mon, 22 Apr 2024 03:20:00 -0000 Shoppers Under Pressure: Finding Stability in Change full 2 1 NIQ Examine the impacts of shifting consumer behavior, from couponing to lifestyles. In this episode our Managing Director of U.S. National Accounts discusses shifting consumer behavior: from couponing to lifestyle choices -- see where you might find stability and a path forward as a CPG brand leader. In this episode our Managing Director of U.S. National Accounts discusses shifting consumer behavior: from couponing to lifestyle choices -- see where you might find stability and a path forward as a CPG brand leader.

]]> 712 We took your questions on pricing and promotion live! Our data experts answered everything from rising retail prices to post trade promotion analysis. Check out what brands like yours needed to know. Have other questions for our team? Visit niq.com/n2k to get in touch. Wed, 30 Aug 2023 21:30:00 -0000 Questions from our clients on Pricing and Promotion full NIQ Live Q&A with our Pricing and Promotion experts We took your questions on pricing and promotion live! Our data experts answered everything from rising retail prices to post trade promotion analysis. Check out what brands like yours needed to know. Have other questions for our team? Visit niq.com/n2k to get in touch. We took your questions on pricing and promotion live! Our data experts answered everything from rising retail prices to post trade promotion analysis. Check out what brands like yours needed to know. Have other questions for our team? Visit niq.com/n2k to get in touch.

]]> 1897 https://nielseniq.com/global/en/news-center/2023/niq-need-to-know-podcast-episode-2-crafting-effective-promotions/ Join Bianca Piluso, VP of Analytics, for a look back at the state of promotions pre-covid and what we can learn from it to craft a better informed -- and better for your bottom-line-- trade promotion strategy. Tue, 01 Aug 2023 14:00:00 -0000 Crafting Effective Promotions full 1 2 NIQ Crafting Effective Promotions in a Post-Covid Era Join Bianca Piluso, VP of Analytics, for a look back at the state of promotions pre-covid and what we can learn from it to craft a better informed -- and better for your bottom-line-- trade promotion strategy. Join Bianca Piluso, VP of Analytics, for a look back at the state of promotions pre-covid and what we can learn from it to craft a better informed -- and better for your bottom-line-- trade promotion strategy.

]]> 340 https://nielseniq.com/global/en/news-center/2023/niq-need-to-know-podcast-episode-1-balancing-sales-margins/ In this episode, Bianca Piluso VP of Analytics digs into current market trends, the interplay between sales and margins and just how much you need to know about pricing elasticity models in order to gain share. Fri, 14 Jul 2023 19:00:00 -0000 What CPG Brands Need to Know About Balancing Sales & Margins full 1 1 NIQ Just how much you need to know to balance sales and margins In this episode, Bianca Piluso VP of Analytics digs into current market trends, the interplay between sales and margins and just how much you need to know about pricing elasticity models in order to gain share. In this episode, Bianca Piluso VP of Analytics digs into current market trends, the interplay between sales and margins and just how much you need to know about pricing elasticity models in order to gain share.

]]> 529 https://nielseniq.com/global/en/landing-page/niq-need-to-know-podcast/ Recently, NielsenIQ did a poll on what CPG manufacturers need to know right now. This podcast series will discuss key topics such as price and promotion analytics, specifically how to balance sales vs margin. Listen to this podcast series to help identify key models in growing your margin, unit shares and much more. Fri, 07 Jul 2023 12:00:00 -0000 NIQ Need to Know trailer 1 NIQ What CPG manufacturers need to know right now? Recently, NielsenIQ did a poll on what CPG manufacturers need to know right now. This podcast series will discuss key topics such as price and promotion analytics, specifically how to balance sales vs margin. Listen to this podcast series to help identify key models in growing your margin, unit shares and much more. Recently, NielsenIQ did a poll on what CPG manufacturers need to know right now. This podcast series will discuss key topics such as price and promotion analytics, specifically how to balance sales vs margin. Listen to this podcast series to help identify key models in growing your margin, unit shares and much more.

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