The Marketing Starter Podcast

Virtual & Hybrid Events are Here to Stay with Trish Knox

Thu, 04 Dec 2025 06:00:00 -0000

Trish Knox, founder of Virtual Creator Studio, shares her insights from 30 years of event marketing experience as to how virtual and hybrid events are here to stay and why they can be a marketer's greatest tool.

Connect with Trish at ⁠virtualcreatorstudio.com⁠ and on LinkedIn

Get Tim's book, The Marketing Starter on⁠⁠⁠⁠ ⁠⁠⁠Amazon⁠⁠⁠⁠⁠⁠⁠ and connect with Tim at⁠⁠⁠⁠ ⁠⁠⁠tnhines.com⁠⁠⁠⁠⁠⁠⁠ or on⁠⁠⁠⁠ ⁠⁠⁠LinkedIn⁠

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EPISODE 100 - Expanding Creativity by the Power of Being Present with Sarah Reuter

Fri, 22 Aug 2025 02:04:00 -0000

Celebrate our 100th episode as we explore the transformative power of mindfulness in creativity, featuring expert insights and Sarah Reuter's 3-step process to unlock your creative potential.

Connect with Sarah at experienceselevatedconsulting.com

Get Tim's book, The Marketing Starter on⁠⁠⁠ ⁠⁠⁠Amazon⁠⁠⁠⁠⁠⁠ and connect with Tim at⁠⁠⁠ ⁠⁠⁠tnhines.com⁠⁠⁠⁠⁠⁠ or on⁠⁠⁠ ⁠⁠⁠LinkedIn⁠

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Leveraging Experiential Education at Events with Alexandria Agresta

Wed, 06 Aug 2025 01:41:00 -0000

Alexandria Agresta, a TEDx speaker and DJ, who shares her journey of creativity and boldness. Discover the power of risk-taking and how embracing an entrepreneurial mindset can transform your career and life.

Connect with Alexandria ot alexandriaagresta.com⁠⁠

Get Tim's book, The Marketing Starter on⁠⁠ ⁠⁠⁠Amazon⁠⁠⁠⁠⁠ and connect with Tim at⁠⁠ ⁠⁠⁠tnhines.com⁠⁠⁠⁠⁠ or on⁠⁠ ⁠⁠⁠LinkedIn⁠

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Leveraging Events as a Demand Generation Channel with Chloe Richardson

Tue, 22 Jul 2025 14:29:00 -0000

Chloe Richardson shares how events can drive real business impact when measured beyond just leads. From stakeholder engagement to strategic planning and creative execution, they share actionable insights to elevate events as a powerful demand generation tool. Connect with Chloe on ⁠LinkedIn⁠⁠

Get Tim's book, The Marketing Starter on⁠ ⁠⁠⁠Amazon⁠⁠⁠⁠ and connect with Tim at⁠ ⁠⁠⁠tnhines.com⁠⁠⁠⁠ or on⁠ ⁠⁠⁠LinkedIn⁠

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How Starters Can Use Events as Growth Engines with Carly Silberstien

Tue, 08 Jul 2025 13:00:00 -0000

Carly Silberstein, founder of Cielle Group and a powerhouse entrepreneur who knows how to turn every event into an opportunity for authentic connection and lasting impact. We explore how to plan intentionally, create standout experiences, and actually measure success.

Connect with Carly at ciellegroup.co⁠ or on ⁠LinkedIn⁠

Get Tim's book, The Marketing Starter on ⁠⁠⁠Amazon⁠⁠⁠ and connect with Tim at ⁠⁠⁠tnhines.com⁠⁠⁠ or on ⁠⁠⁠LinkedIn⁠

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Designing for Emotional Engagement with Megan Zimmer

Tue, 17 Jun 2025 12:00:00 -0000

Megan Zimmer, Director of Strategy & Emotional Engagement at Deeply Human, joins Tim Hines to unpack the power of emotional engagement design—a strategy that blends storytelling, psychology, and intentional design to create meaningful brand and event experiences. Drawing from her theater background, Megan shares how understanding core emotions like safety, importance, and love can influence decision-making and loyalty. They explore the role of self-empathy, wellness, and technology in designing environments that feel welcoming and emotionally resonant.

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Stop Telling the Biggest Lie in Events in Jason Thomson

Sun, 15 Jun 2025 22:27:00 -0000

Canada's most outrageous man in events, Jason Thomson, unveiled the biggest mistake in the events industry.

Connect with Jason at speakupgetresults.com or on LinkedIn

Get Tim's book, The Marketing Starter on ⁠⁠Amazon⁠⁠ and connect with Tim at ⁠⁠tnhines.com⁠⁠ or on ⁠⁠LinkedIn⁠

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What You Can Learn from the Solo Plunge with Sasha Knipe

Tue, 20 May 2025 12:00:00 -0000

Experienced event marketer and CEO of The Event Collective, Saha Knipe, sat down to share her story, tips, and benefits of taking the solo plunge.

Connect with Sasha at ⁠event-collective.com

Get Tim's book, The Marketing Starter on ⁠Amazon⁠ and connect with Tim at ⁠tnhines.com⁠ or on ⁠LinkedIn

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Understanding Return on Emotion with Liz Lathan

Tue, 06 May 2025 12:00:00 -0000

The infamous Liz Lathan, Co-Founder of Club Ichi and of Community Factory, discusses the concept of Return on Emotion (ROE) in the events industry and her HAAAM framework.

Connect with Liz on LinkedIn or at Club Ichi

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Using Storytelling to Support Strategic Goals with Jason Koop

Tue, 22 Apr 2025 12:00:00 -0000

Passionate storyteller, Jason Koop who is the VP of Business Development for Canadian Special Events, shares why he's passionate about content and how it will continue to shape the future of B2B marketing across all sectors.

Connect with Jason on LinkedIn and check out Canadian Special Events

Get Tim's book, The Marketing Starter on Amazon and connect with Tim at tnhines.com or on LinkedIn

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Common Mistakes in Event Marketing with Zach Barney

Tue, 08 Apr 2025 12:00:00 -0000

Zach Barney, Co-founder and CEO at Mobly, discusses the common mistakes made in event marketing strategies from start to finish including lead acquisition, and who the heck should even be at your booth!

Connect with Zach on Linkedin or at getmobly.com

Get Tim's book, The Marketing Starter on Amazon and connect with Tim at tnhines.com or on LinkedIn

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Using Content and KPIs to Build a Human Program with Tahira Endean

Tue, 25 Mar 2025 12:41:00 -0000

Head of Program at IMEX, Tahira Endean, is the author of two books, Intentional Event Design: Our Professional Opportunity and Our KPI is Joy: How Live Events Catalyze Happiness, Productivity and Trust. She’s a self-described curious event designer and shares how we can leverage content and KPIs to build a more human marketing program

Get Tahira's books on Amazon.

Get Tim's book, The Marketing Starter on Amazon and connect with Tim at tnhines.com or on LinkedIn

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Leverage Events as a Demand Gen Channel with Ashley Ronkowski

Tue, 11 Mar 2025 12:14:00 -0000

Ashley Ronkowski, founder and CEO of Arrange & Engage, makes her case for how events can be one of your most valuable marketing channels.

Connect with Ashley on LinkedIn and at arrange-and-engage.com

Get Tim's book, The Marketing Starter on Amazon and connect with Tim at tnhines.com or on LinkedIn

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Creating and Leveraging Storylines with Heather Long

Tue, 25 Feb 2025 13:00:00 -0000

From start to finish, your story arc is the key to marketing and production success. Heather Long, Co-owner at Purpl Octopus and EPS Events shares how our stories create moments that wholistically live on beyond the event.

Connect with Heather on LinkedIn and at eliteproductionservices.com.

Get Tim's book, The Marketing Starter on Amazon and connect with Tim at tnhines.com or on LinkedIn

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The Power of Building Communities with Connie Cay-Santos

Tue, 11 Feb 2025 16:48:00 -0000

Starter, Connie Cay-Santos, believes that no good initiative and be sustained without a strong community behind it. She is a highly decorated event prof and entrepreneur who has dedicated her career to building communities and breaking traditional barriers.

Connect with Connie on LinkedIn and at cayvii.com

Get Tim's book, The Marketing Starter on Amazon and connect with Tim at tnhines.com or on LinkedIn

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Leveraging Wellness Strategy to Drive ROI with David T Stevens

Tue, 28 Jan 2025 13:00:00 -0000

David T Stevens is a 20-year veteran planner, PCMA Northern CA's President-Elect, and 6-time Fittest Male #EventProf. Folks in the industry know him as the wellness guy and on this episode, he sits down to share how a good wellness strategy can drive ROI for marketing and event production.

Connect with David at olympianmeeting.com, on LinkedIn, and on the Return on Wellness podcast.

Get Tim's book, The Marketing Starter on Amazon and connect with Tim at tnhines.com or on LinkedIn

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Leveraging the Planner as a Marketing Resource with Paul Tramonte

Tue, 14 Jan 2025 17:23:00 -0000

Paul Tramonte, Principal Event Designer of Paul Tramonte Events, shared how marketers can use their event planners as a resource to better market before and after the event or meeting.

Connect with Paul at paultramonteevents.com or on LinkedIn

Get Tim's book, The Marketing Starter on Amazon and connect with Tim at tnhines.com or on LinkedIn

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Using Immersiveness to Invoke an Emotional Response with Jenny Maxwell

Tue, 10 Dec 2024 13:40:00 -0000

Founder of Planning Diva and Occasionally Fabulous Events, author of the book Entertaining with Purpose, CMO at MiHi Entertainment Jenny Maxwell sat down to share how her experiences in the events industry have led her to create immersive experiences for events and marketing.

Connect with Jenny on LinkedIn and at planningdiva.com

Get Tim's book, The Marketing Starter on Amazon

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Unlocking the Power of Category Creation with Michael Lowe

Tue, 26 Nov 2024 13:20:00 -0000

Award-winning B2B content and marketing leader, Micheal Lowe, sat down to share his perspective on category creation, and the powers that marketing started can unlock when doing so.

Connect with Michael on LinkedIn

Get Tim's book, The Marketing Starter on Amazon

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The Value of the Repeatable Framework with Sue Mysko

Tue, 12 Nov 2024 13:31:00 -0000

Do you have a simple marketing framework that is repeatable and scalable? Well, you should! Fractional CMO and long-time marketing leader, Sue Mysko, shares he framework on building a flexible and scalable marketing strategy.

Connect with Liz on and at fractionalpowerhouse.com

Get Tim's book, The Marketing Starter on Amazon

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How Deep Customer Understanding Leads to More Innovation with Liz Tassey

Tue, 22 Oct 2024 12:00:00 -0000

When we truly understand who our customer is, only then will we unlock the innovation that we require to solve their problems. 20-year marketing leader and, Fractional CMO, Liz Tassey, shares her insights on deeply understanding customer value.

Connect with Liz on LinkedIn

Get Tim's book, The Marketing Starter on Amazon

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Become a Master of the Organic Growth with Ryan Ward

Tue, 08 Oct 2024 12:20:00 -0000

Ryan Ward is the cofounder of Rex Marketing & CX, where he helps early-stage startups and health tech companies grow their organic traffic using SEO strategies, content marketing, UX design, and CRO. In this episode, he shares how marketers can master the art of

organic growth from a head of growth perspective.

Connect with Ryan on LinkedIn and check out Rex Marketing & CX and get that free strategy call!

Get Tim's book, The Marketing Starter on Amazon

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Marketing and the 4-Stages of Revenue with Valerie Cobb

Tue, 24 Sep 2024 13:00:00 -0000

CEO of Revenue NorthStar and a fractional Chief Revenue Officer, Valerie Cobb shares her 4-stages of revenue and how marketers can play along with CROs.

Connect with Valerie on Linkedin

Get Tim's book, The Marketing Starter on Amazon

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How Starters Can Leverage Research with Randi Lee

Tue, 10 Sep 2024 12:30:00 -0000

Research is not boring when it comes to the success of your business! It's essential to any successful product launch or marketing program and Randi Lee, product marketing and marketing research expert, shares her strategies.

Connect with Rand on LinkedIn or on Intro

Get Tim's book, The Marketing Starter on Amazon

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Strategy & Tactics to Build Your First Team with Kyle Hamer

Fri, 30 Aug 2024 00:57:00 -0000

Kyle Hamer is a revenue innovator in the B2B SaaS space with more than 20+ years of experience in sales, marketing, and operations and knows a thing or two about being the first marketer and having to build a winning team.

Connect with Kyle on LinkedIn

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Leveraging Customer Research in GTM Planning with Ryan Paul Gibson

Tue, 13 Aug 2024 11:20:00 -0000

Ryan Paul Gibson founder of ContentLift.Io, shares why marketing starters must position their offerings with a qualitative research approach for a successful GTM plan.

Connect with Ryan at contentlift.io

Get Tim's book, The Marketing Starter on Amazon

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Driving Demand Orientation with Angla Lee

Tue, 23 Jul 2024 13:00:00 -0000

Angela Lee, founder of Formation Marketing, shares why marketing starters need to be demand-oriented vs lead-oriented to succeed with CEOs.

Connect with Angela at formation-marketing.co

Get Tim's book, The Marketing Starter on Amazon

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How Knowledge of Departmental Challenges Makes you Better with Uana Coccoloni

Tue, 09 Jul 2024 11:00:00 -0000

From getting started at Apple, to working with startups for over 15 years, Uana Coccoloni has mastered how to maintain a helicopter view within the organization and understand how marketing can contribute to solving departmental challenges.

Connect with Uana at uanacoccoloni.com

Get Tim's book, The Marketing Starter on Amazon

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Leveraging Forgotten Marketing Channels with Phil Goodhart

Tue, 25 Jun 2024 13:53:00 -0000

Believe it or not, direct mail isn't dead! Neither is TV, radio, or any other forgotten channel in this age of digital marketing. Phil Goodhart, fractional CMO and marketing leader, shares how marketing starters can stand out with old-school channels of marketing.

Connect with Phil on Linkedin

Get Tim's book, The Marketing Starter on Amazon

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Balancing the Strategic and the Creative with Chris Greene

Tue, 11 Jun 2024 13:18:00 -0000

Marketing starters have many challenges and balancing being strategic and creative may take the top spot. Chris Green, fCMO and founder of Maverick & Co., sat down to share how he approaches working with startups and scale-ups to lead the way while coming up with fresh ideas.

Connect with Chris on LinkedIn and at maverickandco.io

Get Tim's book, The Marketing Starter on Amazon

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Marketing-Led Forecasting with Lindsey Breitwieser

Wed, 29 May 2024 19:15:00 -0000

Just like a weatherman, marketing starters must be able to properly forecast where the business is heading in order to build strategies that work. Lindsey Breitwieser has mastered just that and she shares her tactics in this episode

Connect with Dana on LinkedIn or at thecmolab.co

Get Tim's book, The Marketing Starter on Amazon

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Implementing Multi-Channel as a Team of One with Dana Salman

Mon, 13 May 2024 11:00:00 -0000

B2B full lifecycle marketing leader, Dana Salman, shares how she tackles doing all things multi-channel as a team of one and how to make it successful. From planning, to tactics, to hiring; she's done it all.

Connect with Dana at danasalman.com

Get Tim's book, The Marketing Starter on Amazon

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Distilling Customer Insights into Actionable Objectives with Oliver Osborne

Tue, 30 Apr 2024 11:30:00 -0000

Agency founder, event marketer, and customer whisperer, Oliver Osborne, shared his take on how to capture, understand and take action with customer insights.

Connect with Oliver on LInkedIn or ohcool.ca

Get Tim's book, The Marketing Starter on Amazon

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How Marketers Can Use AI to Power Their Brands with with Dorothea Bozicolona-Volpe

Tue, 16 Apr 2024 14:17:00 -0000

Dorothea Bozicolona-Volpe, founder of Social Espionage, shares how marketers must be mindful and heed caution when deploying AI. She shares how AI leads to great efficiencies, but less great for authenticity.

Connect with Dorothea at

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Elevate Marketing's Role within the Organization with Aaron Branson

Tue, 02 Apr 2024 13:00:00 -0000

Founder of RevUp Marketing and thought leader, Aaron Branson shares why marketers must be focused on elevating their role within the organization by working on the CEO/CMO relationship, focusing on OKRs, and setting clear attribution pathways.

Connect with Aaron on LinkedIn and check out RevUp Marketing at revup.marketing

Get Tim's book, The Marketing Starter on Amazon

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Thinking Outside the Campaign and About the Business with Danielle Johnson

Tue, 26 Mar 2024 13:24:00 -0000

Boss marketing founder and once upon a time, my boss at a digital marketing agency, Danielle Johnson shares her take on how marketers need to look at the bigger picture about the business and not just the marketing campaign.

Connect with Danielle and ASYMM Digital at asymmdigital.com

Get Tim's book, The Marketing Starter on Amazon

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Why Events Should be #1 in Your GTM with Evan Babbins

Tue, 12 Mar 2024 12:00:00 -0000

Event manager and planner extraordinaire, Event Manager at Intuit, Evan Babbins, shares why he believes events are back and are the most important marketing channel in 2024 and beyond.

Connect with Evan on LinkedIn

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Bring New Products to Market as a Small Team with Ali Hanyaloglu

Mon, 04 Mar 2024 12:00:00 -0000

Expert product marketer, VP of Product Marketing at Amplience, and all-around good guy Ali Hanyaloglu, shares how he has stepped up to get organized and bring new products to market with a small and scrappy team

Connect with Ali on LinkedIn

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Building and Maintaining Brand Trust with Bryan Kramer

Thu, 15 Feb 2024 07:00:00 -0000

The 'father of H2H,' TED Speaker, and world-renowned marketer, Bryan Kramer joined me to discuss building trust in a increasing distrusting world.

Connect with Bryan at bryankramer.com

Get Bryan's book, There is No B2B or B2C: It's Human to Human #H2H on Amazon

Get Tim's book, The Marketing Starter on Amazon

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How Marketers Can Build Trust with Content with Steve MacDonald

Tue, 16 Jan 2024 14:10:00 -0000

Former CMO at an international social media university and CMO of a Hollywood startup, Steve MacDonald shares why believes that content is at the core of building trust with your audience.

Connect with Steve at contentstrategies.io or on LinkedIn

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How Being Distinctive is More Valuable than Different with Bryan Law

Thu, 04 Jan 2024 13:35:00 -0000

CMO at ZoomInfo, Bryan Law, has a significant background and has worked with large tech companies lie Salesforce, Tablau, and Google. He shares some interesting thoughts on why distinction is greater than differentiation in marketing

Connect with Bryan on LinkedIn.

Get Tim's book, The Marketing Starter, on Amazon

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What Marketers Should Know about Customer Experience with Dan Gingis

Tue, 28 Nov 2023 14:00:00 -0000

The Experience Maker, Dan Gingis, shares his take on what marketers should know about customer experience and how important it is to everything they do.

Connect with Dan at dangingiss.com and get his book on Amazon.

Get Tim's book, The Marketing Starter, on Amazon

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Why Evangelism Should be Part of Your Marketing Playbook with Ethan Beute

Mon, 20 Nov 2023 20:15:00 -0000

Ethan Buete drops in to discuss how human communications, experiences, demand gen, and trust are a few of the things that chief evangelists focus on to help the marketing playbook.

Connect with Ethan at chiefevangelist.com or on LinkedIn and get his book on Amazon

Get Tim's book, The Marketing Starter, on Amazon

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How to harness the power of Anti-PR with Karla Jo Helms

Thu, 26 Oct 2023 12:00:00 -0000

Karla Jo Helms, Founder & CEO at JOTO PR Disruptors and host of the Disruption Interruption Podcast, shares her take on PR should be causative and not reactive, even in a crisis to own your marketing starter narrative.

Connect with Karla at jotopr.com and disruptioninterruption.com

Get Tim's book, The Marketing Starter, on Amazon

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Be the Glue Man and Hold it Together with Craig Kessler

Wed, 11 Oct 2023 12:00:00 -0000

Be the person who influences cross-functional teams and makes an impact. That's what Craig Kessler, Senior Product Marketing Manager at Industrial Scientific, believes. He shares how clear communication is the key to taking the lead in a marketing starter role.

Connect with Craig on LinkedIn

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How Marketers can Leverage Referrals to Get Started with Michael Cole

Wed, 27 Sep 2023 12:00:00 -0000

Referrals are a bit of give and take, but if you have true believers in what you do - partners, customers, employees - your referral channel has real potential. Michael Cole, SVP of Marketing at Everflow, shares his insights on building a strong referral program from the ground up.

Connect with Michael on LinkedIn or at michael@everflow.io

Get Tim's book, The Marketing Starter, on Amazon

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Create and Impact with a Limited Marketing Budget with Henry Adaso

Fri, 22 Sep 2023 01:29:08 -0000

Budgets are like an orange, you gotta squeeze til the last drop to make a lasting impact. Henry Adaso, Head of Marketing at CEMEX USA, shares his tips on how entrepreneurial-minded marketers should go about managing their budgets.

Connect with Henry at henryadaso.com and get The Art of Messaging on Amazon.

Get Tim's book, The Marketing Starter, on Amazon

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Be a More End-to-End Marketer with Lauren Fitzhugh

Tue, 29 Aug 2023 12:00:00 -0000

Whole-brain marketer, Lauren Fitzhugh, Head of Marketing at Ledger Investing, shares her take on how the starter-minded, end-to-end marketer can succeed in the fast-paced marketing game.

Connect with Lauren on LinkedIn

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Ways Marketers and Product Can Work Together Better with Manan Modi

Tue, 08 Aug 2023 11:00:00 -0000

What came first... product, marketing, or the egg? Manan Modi product guru and author of his new book The Startup Product Manager, shares his take on how marketers and product managers can collaborate to make great things happen around a solid vision.

Connect with Manan at mananmodi.com

Get Tim's book, The Marketing Starter, on Amazon

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How Marketers Must Think Downstream first Before Architecting with Suresh Balasubramanian

Tue, 25 Jul 2023 12:00:00 -0000

Suresh is the CMO at Meridian Link and he unpacks how whatever marketers do upstream can help them be more successful downstream in their campaign planning.

Connect with Suresh on LinkedIn

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From Marketing Novice to CMO with Michael Robin

Tue, 11 Jul 2023 14:54:00 -0000

Michael Robin, VP of Marketing at Significo, CEO of Team CMO, and creator of the CMO Show shares what it takes to get from novice to CMO by building trust and focusing on revenue.

Connect with Michael on LinkedIn or at Team CMO

Get Tim's book, The Marketing Starter, on Amazon

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Building the Foundation Before the GTM with Garrett Jestice

Tue, 06 Jun 2023 11:00:00 -0000

Fractional CMO, leadership coach, Garrett Jestice, shares his tips on how marketers can successfully build their foundations before they go to market.

Connect with Garrett on LinkedIn or his website preludemarketing.com

Get Tim's book, The Marketing Starter, on Amazon

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Embracing Ambiguity with Hema Thanki

Wed, 17 May 2023 06:00:00 -0000

Being comfortable with the unknown is something that marketing starters must embrace and Hema Thanki, EMEA Product Marketing leader at Segment, dives into how she has done this working for B2B startups and well-known brands like L’Oréal and Philips, and the Amazon Alexa team.

Connect with Hema on LinkedIn and Twitter.

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Building Your Marketing like a Swiss Army Knife with Airon White

Fri, 05 May 2023 03:13:20 -0000

Airon White, Manager of Product Marketing at BigCommerce, shares her take on how marketing starters can build our teams to function like a Swiss Army Knife by doing many things while also doing them well.

Connect with Airon on LinkedIn

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Making the Leap from Individual Contributor to Leader with Megan Pratt

Wed, 19 Apr 2023 11:00:00 -0000

Fractional product marketing leader and consultant, Megan Pratt, shares her tips on how marketing leaders can grow from individual contributors to leaders.

Connect with Megan on LinkedIn or her site productmarketinghouse.com

Get her PMM Foundations Deck HERE

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Know Yourself to Understand if a Pivot is Right for You with Cece Lee

Tue, 04 Apr 2023 04:00:00 -0000

Cece Lee is the CMO at Enable Us, has led multiple product marketing organizations, and specializes in building and growing new product marketing initiatives in high-growth markets. In this episode, she shares her experience getting to know herself and how she learned to pivot in her marketing career.

Connect with Cece on LinkedIn

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Leveraging Your Quick Wits with Impact Marketing with Kent Lewis

Fri, 24 Mar 2023 01:02:57 -0000

CMO, speaker, and author on digital marketing & entrepreneurship, Kent Lewis, shares his unique ideas around Impact Marketing and how we can leave a lasting impression.

Connect with Kent on LinkedIn or on Twitter @kentklewis

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Perfectionism is the Enemy of the Starter with Amy Rosenberg

Wed, 08 Mar 2023 05:00:00 -0000

Amy Rosenberg, the founder of PR agency, Veracity, author, and podcaster, shares how to set aside the quest for perfection for the better interest of getting things done.

Connect with Patty at Veracityagency and listen to her show, PR Talk Podcast on MPN and get her book on Amazon.

Get Tim's book, The Marketing Starter, on Amazon

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Marketers Should Think of Themselves as the Product with Patty K

Tue, 21 Feb 2023 05:00:00 -0000

It may not be easy at times for marketers to differentiate themselves, but Patty K tells us how. Patty is a marketing consultant & messaging specialist, e-learning specialist, and failed

stand-up comic and author of the book You-Shaped Business: Authentic Marketing for Solo-Entrepreneurs.

Connect with Patty at pattyk.com and get her book on Amazon

Get Tim's book, The Marketing Starter, on Amazon

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Removing Tension Between Building and Delivering Results with Robin Daniels

Tue, 07 Feb 2023 05:00:00 -0000

Robin Daniels Is a 3x CMOE and has spent more than 20 years in marketing leadership roles at Salesforce, Box, LinkedIn, Matterport, and WeWork. Robin has done 2.5 IPOs and is now an advisor to fast-growing companies around the world where he helps them bridge the gap between building and results

Connect with Robin on LinkedIn

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Your Unique Selling Proposition Makes You Irresistible to the Media with Mickie Kennedy

Tue, 24 Jan 2023 05:00:00 -0000

Ever wonder how you can get more attention from the media? Mickie Kenney, founder of E-Releases says that you need to focus on your unique selling proposition (USP).

Connect with Mickie at ereleases.com

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Selling (Marketing) Through Service with Drew Neisser

Wed, 11 Jan 2023 06:00:00 -0000

Drew Neisser, Founder of Renegade and CMO Huddles, author of the new book Renegade Marketing, named LinkedIn Top Voices Marketing 2022 shares his CATS framework and how marketers can sell through service.

Check out CMO Huddles

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The Power of Building Your Personal Brand with Dilya Abushayeva

Tue, 29 Nov 2022 06:00:00 -0000

Founder of Mavuus, Dilya is a strategic marketing professional with 15+ years of experience in various industries and shares her takes on the importance of building your personal brand.

Connect with Dilya and get more info on the master class at Mavuus.com and go.mavuus.com/masterclass.

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Things You Should do to Achieve Marketing Operational Excellence with Heather McLeod

Wed, 09 Nov 2022 06:00:00 -0000

What is the sexiest part of marketing? Did you guess operations?! Heather McLeod, CMO at Authority Brands thinks so, and she has some great tips to share with the marketing world on how we can better operationalize what we do.

Connect with Heather on LinkedIn and check out open positions on Authority Brand's website.

Get Tim's new book, The Marketing Starter, on Amazon.

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The Future of Marketing in a Pro-Sumer Age with Jon Wuebben

Wed, 26 Oct 2022 01:10:00 -0000

Jon Wuebben is the Founder & CEO of Content Launch, keynote speaker, author, and foremost expert in prosumerism which he dives into within this episode.

Connect with Jon at contentlaunch.com and get his book on Amazon.

Get Tim's new book, The Marketing Starter, on Amazon.

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How to Leverage the Power of a Fractional CMO with Brett Shcklar

Tue, 11 Oct 2022 05:00:00 -0000

Brett is the founder and Managing Partner of Grow Powerful where he places fractional CMO's, so he knows all about how to leverage the power of a fractional CMO.

Connect with Brett at growpowerful.io and on LinkedIn.

Get Tim's new book, The Marketing Starter, on Amazon.

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Marketers Must Exert More Influence in Shaping the Internal Brand with Mark Mears

Tue, 20 Sep 2022 05:00:00 -0000

Mark Mears speaker, CGO at Leaf growth ventures, and author of the new book, The Purposeful Growth Revolution, shares why it is imperative for marketers to be more influential in shaping the internal brand.

Connect with Mark and get his book at markamears.com.

Get Tim's new book, The Marketing Starter, on Amazon.

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Be Present Online Without Burning Out with Seth Goldstein

Fri, 09 Sep 2022 04:34:21 -0000

After extreme burnout, Seth Goldstein returned to school to get his web design certificate and started Goldstein Media. Today he's the host popular podcast, Entrepreneur's Enigma, and editor of Marketing Junto a newsletter, and fellow member of MPN.

Connect with Seth on LinkedIn.

Get Tim's new book, The Marketing Starter on Amazon.

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The BIGGEST Mistake Marketers Can Make with Laura Rubenstein

Tue, 23 Aug 2022 02:14:25 -0000

Coach Laura Rubinstein is an award-winning social media and marketing strategist, certified hypnotherapist, speaker and bestselling author of the book Social Media Myths BUSTED: The Small Business Guide To Online Revenue. She graciously shares her take on the biggest mistake that marketers can make and should avoid.

Connect with Laura at laurarubenstein.com and get her book on Amazon.

Get Tim's new book, The Marketing Starter on Amazon.

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Use Entrepreneurial Thinking to Navigate New Market Dynamics with Scott Vaughan

Thu, 11 Aug 2022 23:04:07 -0000

CMO, marketing advisor, Gartner CMO Council member, speaker, and writer, Scott Vaughan shares his tips on how marketers can use entrepreneurial thinking to stay ahead of B2B market dynamics.

Connect with Scott on LinkedIn

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Marketing From the Ground Up Without Existing Data with Clayton Pritchard

Tue, 26 Jul 2022 20:48:11 -0000

Instagram foodie and Head of Marketing at Momentum, Clayton Pritchard shares his best bites on how to build marketing from the ground up without having any data to back it up.

Connect with Clayton at instagram.com/thebobanerd.

Get Tim's new book, The Marketing Starter on Amazon.

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Create a Simplified Strategy that Allows for a Multi-Channel Approach with Steph Weber

Tue, 12 Jul 2022 05:18:00 -0000

Steph is a brand coach and marketing strategist that helps entrepreneurs create authority brands in their industry. She shares her insights on influencers and how creating a simple strategy will make setting up your channels easier and more successful.

Connect with Steph at theweberco.com.

Get Tim's new book, The Marketing Starter on Amazon.

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Marketing with the Younger Generations with Allie Danziger

Tue, 28 Jun 2022 20:44:00 -0000

Allie Danziger, the founder of Ampersand, a leader in the Houston marketing scene, and an expert in multi-generational workforces shares her strategies to capitalize on the energy of Gen Z's as they take over the workforce.

Connect with Allie at ampersandpro.com.

Get Tim's new book, The Marketing Starter on Amazon.

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Marketers Must Learn to be More CRO-Centric with Warren Zenna

Thu, 16 Jun 2022 16:29:00 -0000

Marketers and revenue leaders have always butted heads, but in today's more analytical world, they need to learn to come together and share mutual respect. Warren Zenna, founder of CRO Collective shares his perspective on building and maintaining this very important bridge.

Connect with Warren at thecrocollective.com.

Get Tim's new book, The Marketing Starter on Amazon.

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How to be More Prospect Centric with Kevin Freidberg

Thu, 02 Jun 2022 22:07:02 -0000

More often than not, we make our websites and other marketing materials about us instead of the customer or prospect. Kevin Freidberg, certified story brand guide and award-wining copywriter has some ways we can overcome this.

Connect with Kevin at 7secondwebsites.com

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How Today's Marketers can Succeed with Influencers with Neal Shaffer

Tue, 17 May 2022 21:26:25 -0000

Neal Shaffer, Digital & Social Media Marketing Consultant, Speaker, Fractional CMO & Author of many books including The Age of Influence, sat down to share his insights on how we can use influences to win in today's marketplace and how can be influencers ourselves.

Connect with Neal at nealschaffer.com.

Get Neal's book on Amazon.

Get Tim's new book, The Marketing Starter on Amazon.

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Master the Skill of Recognizing the Problem with Lynn Tickner

Tue, 03 May 2022 04:00:00 -0000

Lynn Tickner, Story Brand Guide, brand naming master, and founder of Ink & Key shares how entrepreneurial marketers can master the skill of recognizing the problem when getting started.

Connect with Lynn at Ink & Key.

Get Tim's new book, The Marketing Starter on Amazon.

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Going from Guerilla to Growth with Dave Taylor

Wed, 20 Apr 2022 21:09:12 -0000

Utah Business Magazines’ CXO of the year and marketing mentor, Dave Taylor shares how marketing starters can go from the scrappy, guerilla mentality to one of scale and growth.

Connect with Dave on LInkedIn.

Get Tim's new book, The Marketing Starter on Amazon.

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Why Every Marketing Department Should Act Like an Agency with Taylor Ryan

Tue, 05 Apr 2022 04:00:00 -0000

International keynote speaker, entrepreneur, Startup Junkie (just like me), mentor and 6-time Co-Founder including his current agency, Klint Marketing, Taylor Ryan sits down to share the winning tactics internal marketing departments can glean from the agency mentality.

Connect with Taylor at klintmarketing.com

Get Tim's new book, The Marketing Starter on Amazon.

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The Marketing Starter Book is Now Available!

Tue, 29 Mar 2022 13:50:00 -0000

It's finally here! Today, you can pick up your copy of my new book, The Marketing Starter: How an Entrepreneurial Spirit Will Make You a More Savvy Marketer in paperback and kindle on Amazon. Just search for it and you'll find it. You can also get more information at themarketingstarter.com.

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The Marketing Starter Book Releases March 29!

Tue, 22 Mar 2022 17:54:00 -0000

Get your copy at https://amzn.to/3tPPMaN

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Level Out to Eliminate Feast or Famine in Your Marketing with Illise Benun

Tue, 15 Mar 2022 05:00:00 -0000

In marketing there are a lot of highs and a lot of lows. Illise Benun, business coach, author of 7 books, and founder of Marketing Mentor, shares her tips for surviving the modern day marketing roller coaster.

Connect with Illise at marketing-mentor.com.

Get Tim's new book, The Marketing Starter on Amazon.

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Leading and Internal Marketing Transformation with Tom Daly

Wed, 02 Mar 2022 03:05:00 -0000

Tom Daly shares how marketers can lead transformation within their organizations. He is a digital marketing pioneer who has worked for UPS and Coca Cola and been recognized as Mobile Marketing Association’s mobile marketer of the year and Business Insider’s 30 Most Creative People in Mobile Advertising.

Connect with Tom at relevantventures.com.

Get Tim's new book, The Marketing Starter on Amazon.

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How the Power of Marketing Can Be Used for Good or Evil with Sherilyn Shackell

Tue, 15 Feb 2022 21:00:00 -0000

Sherilyn Shackell, speaker and founder of the Marketing Academy shares her perspective on the unique power that marketing and communication professionals have over the world and how that power can be wielded for good or evil. Sherilyn is also also the Chartered Institute of Marketing’s special contribution to marketing award recipient and identified as one of the UK’s vision 100 by Adobe.

Connect with Sherilyn here and check out the Marketing Academy.

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Physically Active Marketers are Better Marketers with Karen Freberg

Tue, 01 Feb 2022 23:00:00 -0000

A new year, a new marketing you! Karen Freberg, professor, author, keynote speaker, and former collegiate athlete shares how physical activity will help marketers stay sharp and ultimately more creative and better at what they do.

Get Karen's book here.

Connect with Karen here.

Get Tim's new book, The Marketing Starter on Amazon.

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Unleashing Our Primal Marketing Brains with Tim Ash

Tue, 18 Jan 2022 06:00:00 -0000

Marketers must recognize how our primal brains instinctively control our decision making. Tim Ash helps us to how to understand our primal brains and unpack neuro marketing. Tim is an International speaker, marketing trainer, author of the book Unleash Your Primal Brain and also a Forbes Top-10 Online Marketing Expert.

Get Tim's book here.

Connect with Tim here.

Get Tim Hines' new book, The Marketing Starter on Amazon.

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Make the Functional Areas of the Business Work Together with Alicia Tillman

Tue, 04 Jan 2022 06:00:00 -0000

Its time to flip the script and make functional areas of the business work for you! Forbes most influential CMO, Alicia Tillman shares how marketers can wield this tremendous power. Alicia is the CMO at Capitolis and former CMO at SAP, board director and keynote speaker.

Connect with Alicia on LinkedIn & Twitter

Get Tim's new book, The Marketing Starter on Amazon.

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How Marketers Can Better Leverage Their Personal Brands with Dorothea Bozicolona-Volpe

Wed, 01 Dec 2021 01:00:00 -0000

When you're a marketer, your personal brand is about so much more than just you. Social media marketing expert, coach, and TEDx speaker, Dorothea Bozicolona-Volpe shares her perspective on how to leverage your personal brand to serve as an ambassador of your business.

Connect with Dorothea at socialespionage.com and watch her TEDx Talk.

Get Tim's new book, The Marketing Starter on Amazon.

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Making Marketing a More Strategic Part of an Organization with Denise Court

Wed, 17 Nov 2021 14:00:00 -0000

Marketing starters never sit quietly on the sideline - they take charge and own the strategy! In order to make an impact on our organizations, we must strive to be a more strategic part of our organization and Denise Court, 7x marketing exec and founder of Launch Yeti Marketing, shows us how.

Connect with Denise at launchyeti.com and on Twitter @fullcourt.

Get Tim's new book, The Marketing Starter on Amazon.

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How Marketers can Manage Up with a 30,000 Foot View with Daniel Tomcala

Tue, 02 Nov 2021 05:00:00 -0000

Communication should come naturally to marketers, but this isn't always so easy at the 30k foot view. Daniel Tomcala, Head of Marketing a Minit, speaker, startup founder, and global marketer shares his secrets to how marketers can manage up, better communicate, and collaborate with company leadership.

Connect with Daniel on LinkedIn.

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How Marketers Can Better Leverage Technology with Scott Brinker

Wed, 20 Oct 2021 02:00:00 -0000

In order to be decisive in the ever-changing MarTech game, marketers must pay more attention to the customer behavior and decide was is relevant to decide what tools you need to adopt. Scott Brinker, Scott is the VP of Platform Ecosystems at Hubspot, Editor and Chief of MarTec blog, and author of Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative, shares his perspective.

Connect with Scott at cheifmartec.com and get his book, Hacking Marketing on Amazon.

Get Tim's new book, The Marketing Starter on Amazon.

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Unblurring the Lines Between Marketing and Sales with Chris Walker

Mon, 04 Oct 2021 07:00:00 -0000

Speaker, podcaster, CEO at Refine Labs, Chris Walker holds nothing back in helping us to unblur the lines between marketing and sales. Marketers need to focus on educating and building brands in creative ways and MUST work for companies who believe the same way to thrive.

Connect with Chris at refinelabs.com and check out the State of Demand Gen podcast on Apple, Google, and Spotify.

Get Tim's new book, The Marketing Starter on Amazon.

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Meeting Modern Sales Team Expectations with Catherine Brown

Tue, 21 Sep 2021 06:00:00 -0000

Today's sales teams expect so much more than the basic MQL from today's tech-enabled marketers. Catherine Brown, author of the best selling book How Good Humans Sell, dishes out how marketers can partner with sales teams to deliver the USQL (ultra sales qualified lead).

Connect with Catherine at extraboldsales.com

Get her book, How Good Humans Sell: The Proven Path to B2B Sales Success on Amazon

Get Tim's new book, The Marketing Starter on Amazon.

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Win by Being More Human with Mark Shaefer

Wed, 08 Sep 2021 12:00:00 -0000

We must learn to be more human in our approach to marketing to tame today's rebellious customers and Mark Shaefer, one of the world's leading marketing futurists, speaker, podcaster, and author of many books including The Marketing Rebellion and Cumulative Advantage, breaks it all down for us.

Connect with Mark at businessesgrow.com

Get his books on Amazon

Get Tim's new book, The Marketing Starter on Amazon.

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Have Some Emotion in Your Pitch with Mike Moyer

Tue, 24 Aug 2021 12:00:00 -0000

Pitching is at the core of every campaign and marketers need to have their emotionally-charged pitch locked in. Mike Moyer, speaker, entrepreneurship teacher, founder of Fair and Square Ventures, and author of the famous book, Slicing Pie, shares with marketers that we need to care about our products to sell them.

Connect with Mike at slicingpie.com or pitch.ninja

Get Tim's new book, The Marketing Starter on Amazon.

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Master the Mindset of an Invaluable Marketer with Maya Grossman

Tue, 10 Aug 2021 12:00:00 -0000

Marketers must learn to master the mindset of an invaluable employee if they want to survive. On this episode, Maya Grossman, blogger, speaker, podcast host, and best-selling author with her new book, Invaluable: Master the 10 Skills You Need to Skyrocket Your Career, spills all her tips.

Connect with Maya at mayagrossman.com

Get Tim's new book, The Marketing Starter on Amazon.

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How to Learn a New Business with Courtney Beasley

Wed, 28 Jul 2021 12:00:00 -0000

The ability to learn a new business imperative to your success as a marketer - we all have to at some point in our careers. Courtney, CMO at United Way of Greenville County and Founder of The Co-Be agency, shares her secrets on how to move fast and break things.

Connect with her at thecobeagency.com

Get Tim's new book, The Marketing Starter on Amazon.

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Ditch the Ego and Be More Authentic with Ryan Foland

Tue, 13 Jul 2021 13:00:00 -0000

Authenticity is the secret sauce for us all to be better marketers. Ryan Foland, global keynote speaker, author of the book Ditch the Act: Reveal the Surprising Power of the Real You for Greater Success, and 4x TEDx speaker shares how successful people do everyone else can, but no one else does. We also coined a new definition of TAM.

Connect with Ryan at ryan.online

Get Tim's new book, The Marketing Starter on Amazon.

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The Art of Persistence with Rafael Gordon

Tue, 22 Jun 2021 13:00:00 -0000

Rahfael Gordon, CEO of Madison + Park agency, author, keynote speaker, serial entrepreneur, and global leadership advisor show us how he overflows with the power of persistence to achieve all his dapper greatness.

Connect with Rah at rahgor.com

Get Tim's new book, The Marketing Starter on Amazon.

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The Customer Centric Renaissance with Michael Solomon

Tue, 08 Jun 2021 13:00:00 -0000

Michael Solomon, professor, speaker, and author of the book The New Chameleons: How to Connect with Consumers Who Defy Categorization, unveils out how relationship building with customers leads to success.

Connect with Michael at michaelsolomon.com

Get Tim's new book, The Marketing Starter on Amazon.

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Fostering Brand Leadership with Tony Wessling

Tue, 25 May 2021 13:00:00 -0000

Tony Wessling, founder of Chromium Group and author of The Powers: Ten Factors for Building an Exponentially More Powerful Brand, divulged his insights on how brands can lead the world by being visionaries.

Connect with Tony at chromium.group

Get Tim's new book, The Marketing Starter on Amazon.

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Building a Scrappy Team with Rebecca Biestman

Tue, 11 May 2021 08:00:00 -0000

Rebecca Biestman, CMO of tech giant Reputation, shares what it takes to build a smart, scrappy and sensational team from the ground up. Hint: it all starts with trust.

Find Rebecca on LinkedIn

Get Tim's new book, The Marketing Starter on Amazon.

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Networking Your Way to Success with Scott Eddy

Tue, 11 May 2021 07:00:00 -0000

Citizen of the world and king of social media, Scott Eddy unveiled his tactics on how to build relationships by doing things that truly make you happy.

Find Scott at mrscotteddy.com and anywhere on social @MrScottEddy

Get Tim's new book, The Marketing Starter on Amazon.

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Starting a Story Brand with Beth Carr

Tue, 11 May 2021 06:00:00 -0000

Founder, Creative Director of Brand, Design and Messaging with Fortified Branding, Beth Carr, shares how marketers can get started creating a more impactful brand identity.

Beth has a gift for our Marketing Starter audience to begin fortifying your message with a key component: The Elevator Pitch. Click the link here to learn the 3-part formula to create your persuasive elevator pitch to get more business.

Connect with Beth at fortifiedbranding.com

Get Tim's new book, The Marketing Starter on Amazon

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Welcome to the Marketing Starter Podcast

Tue, 11 May 2021 05:00:00 -0000

Just a quick hello to introduce the podcast to you! Are you a marketer with an entrepreneurial spirit? WE WANT TO HEAR FROM YOU! Shoot me a note at tnhines@gmail.com.

Get Tim's new book, The Marketing Starter on Amazon.

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