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    <title>Marketing Digital Health</title>
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    <description>Marketing digital health is complex — especially for VC-backed, virtual-first care companies. This show gives you advanced, real-world strategies to grow trusted brands, reach patients, and stay compliant. Each episode blends expert interviews and sharp commentary. Get the insights you need from the&amp;nbsp;Marketing Digital Health&amp;nbsp;podcast to lead in a rapidly evolving market.</description>
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      <title>Marketing Digital Health</title>
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    <itunes:author>Chris Madden</itunes:author>
    <itunes:summary>Marketing digital health is complex — especially for VC-backed, virtual-first care companies. This show gives you advanced, real-world strategies to grow trusted brands, reach patients, and stay compliant. Each episode blends expert interviews and sharp commentary. Get the insights you need from the&amp;nbsp;Marketing Digital Health&amp;nbsp;podcast to lead in a rapidly evolving market.</itunes:summary>
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      <![CDATA[<p>Marketing digital health is complex — especially for VC-backed, virtual-first care companies. This show gives you advanced, real-world strategies to grow trusted brands, reach patients, and stay compliant. Each episode blends expert interviews and sharp commentary. Get the insights you need from the&nbsp;Marketing Digital Health&nbsp;podcast to lead in a rapidly evolving market.</p>]]>
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    <itunes:owner>
      <itunes:name>Matchnode</itunes:name>
      <itunes:email>MatchnodeComeAlive@gmail.com</itunes:email>
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      <title>Final Reflections and Future Outlook</title>
      <description>In this episode, we zoom out to see how digital health expands access, scales impact, and reshapes care for underserved patients across the healthcare ecosystem.</description>
      <pubDate>Thu, 26 Feb 2026 10:00:00 -0000</pubDate>
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      <itunes:author>Chris Madden</itunes:author>
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      <itunes:summary>In this episode, we zoom out to see how digital health expands access, scales impact, and reshapes care for underserved patients across the healthcare ecosystem.</itunes:summary>
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        <![CDATA[<p>In this episode, we zoom out to see how digital health expands access, scales impact, and reshapes care for underserved patients across the healthcare ecosystem.</p>]]>
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      <title>Building and Leading Marketing Teams</title>
      <description>Discover how digital health leaders build marketing teams that scale by hiring intentionally, balancing creativity with rigor, and focusing on mission.</description>
      <pubDate>Thu, 19 Feb 2026 10:00:00 -0000</pubDate>
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      <itunes:author>Chris Madden</itunes:author>
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      <itunes:summary>Discover how digital health leaders build marketing teams that scale by hiring intentionally, balancing creativity with rigor, and focusing on mission.</itunes:summary>
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Discover how digital health leaders build marketing teams that scale by hiring intentionally, balancing creativity with rigor, and focusing on mission.</p>]]>
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      <title>Founder Stories in Digital Health</title>
      <description>Learn how digital health founders turn problems into scalable businesses by navigating regulations, addressing access gaps, and pursuing mission-driven growth.</description>
      <pubDate>Thu, 12 Feb 2026 10:00:00 -0000</pubDate>
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      <itunes:author>Chris Madden</itunes:author>
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      <itunes:summary>Learn how digital health founders turn problems into scalable businesses by navigating regulations, addressing access gaps, and pursuing mission-driven growth.</itunes:summary>
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        <![CDATA[<p>Learn how digital health founders turn problems into scalable businesses by navigating regulations, addressing access gaps, and pursuing mission-driven growth.</p>]]>
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      <title>Emerging Patient Expectations</title>
      <description>Discover how patient expectations are shaping the redesign of health systems’ access and automation across digital and in-person care.</description>
      <pubDate>Thu, 05 Feb 2026 10:00:00 -0000</pubDate>
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      <itunes:summary>Discover how patient expectations are shaping the redesign of health systems’ access and automation across digital and in-person care.</itunes:summary>
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        <![CDATA[<p>Discover how patient expectations are shaping the redesign of health systems’ access and automation across digital and in-person care.</p>]]>
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      <title>Hospital Innovations and Systems Marketing</title>
      <description>Digital-first hospitals are outpacing the competition. Listen in for insights into using design, digital tools, and AI to win patients and facilitate care.</description>
      <pubDate>Thu, 29 Jan 2026 10:00:00 -0000</pubDate>
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      <itunes:summary>Digital-first hospitals are outpacing the competition. Listen in for insights into using design, digital tools, and AI to win patients and facilitate care.</itunes:summary>
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        <![CDATA[<p>Digital-first hospitals are outpacing the competition. Listen in for insights into using design, digital tools, and AI to win patients and facilitate care.</p>]]>
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      <itunes:duration>1468</itunes:duration>
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      <title>Consent-Based Infrastructure and Technical Shifts</title>
      <description>Discover how consent-based infrastructure is reshaping digital health marketing, patient trust, and growth with Adam Putterman and Jessica Holton.</description>
      <pubDate>Thu, 22 Jan 2026 10:00:00 -0000</pubDate>
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      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Discover how consent-based infrastructure is reshaping digital health marketing, patient trust, and growth with Adam Putterman and Jessica Holton.</itunes:summary>
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        <![CDATA[<p>Discover how consent-based infrastructure is reshaping digital health marketing, patient trust, and growth with Adam Putterman and Jessica Holton.</p>]]>
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      <itunes:duration>1796</itunes:duration>
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      <title>AI’s Impact on Health Marketing</title>
      <description>Learn how AI is reshaping health marketing’s automation, content, and patient experience —and where human judgement remains key—from health system leaders.</description>
      <pubDate>Thu, 15 Jan 2026 10:00:00 -0000</pubDate>
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      <itunes:author>Chris Madden</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/058ae424-f1ab-11f0-868c-1f014f3df5ef/image/915309ca7f594af6bd3e5ab64c894a8b.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Learn how AI is reshaping health marketing’s automation, content, and patient experience —and where human judgement remains key—from health system leaders.</itunes:summary>
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        <![CDATA[<p>
Learn how AI is reshaping health marketing’s automation, content, and patient experience —and where human judgement remains key—from health system leaders.</p>]]>
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      <itunes:duration>2280</itunes:duration>
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      <title>Legal-Marketing Collaboration</title>
      <description>Discover how marketing and legal teams collaborate to unlock compliant growth in digital health with Kaitlyn O’Connor, Rebecca Gwilt, and Chris Turitzin.</description>
      <pubDate>Thu, 08 Jan 2026 10:00:00 -0000</pubDate>
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      <itunes:author>Chris Madden</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/81f311f2-ec93-11f0-915e-d72d8e8d86c1/image/88ae358da162a18858f152cb46467fce.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Discover how marketing and legal teams collaborate to unlock compliant growth in digital health with Kaitlyn O’Connor, Rebecca Gwilt, and Chris Turitzin.</itunes:summary>
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        <![CDATA[<p>Discover how marketing and legal teams collaborate to unlock compliant growth in digital health with Kaitlyn O’Connor, Rebecca Gwilt, and Chris Turitzin.

</p>]]>
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      <itunes:duration>2733</itunes:duration>
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    <item>
      <title>Happy New Year!</title>
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      <pubDate>Thu, 01 Jan 2026 10:00:00 -0000</pubDate>
      <itunes:episodeType>bonus</itunes:episodeType>
      <itunes:author>Chris Madden</itunes:author>
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        <![CDATA[]]>
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      <itunes:duration>20</itunes:duration>
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    <item>
      <title>Merry Christmas!</title>
      <description></description>
      <pubDate>Thu, 25 Dec 2025 10:00:00 -0000</pubDate>
      <itunes:episodeType>bonus</itunes:episodeType>
      <itunes:author>Chris Madden</itunes:author>
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      <itunes:duration>18</itunes:duration>
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      <title>Navigating State-Level Fragmentation</title>
      <description>Learn how to scale digital health state by state by navigating privacy laws, licensing, and insurance with Rebecca Gwilt, Jessica Holton, and Ankit Gupta.</description>
      <pubDate>Thu, 18 Dec 2025 10:00:00 -0000</pubDate>
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      <itunes:author>Chris Madden</itunes:author>
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      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Learn how to scale digital health state by state by navigating privacy laws, licensing, and insurance with Rebecca Gwilt, Jessica Holton, and Ankit Gupta.</itunes:summary>
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        <![CDATA[<p>Learn how to scale digital health state by state by navigating privacy laws, licensing, and insurance with Rebecca Gwilt, Jessica Holton, and Ankit Gupta.</p>]]>
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      <itunes:duration>1421</itunes:duration>
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      <title>Privacy and Compliance in Marketing</title>
      <description>Learn how digital health teams protect privacy, stay compliant, and still market effectively with Rebecca Gwilt, Adam Putterman, and Marina Carvalho Alves.</description>
      <pubDate>Thu, 11 Dec 2025 10:00:00 -0000</pubDate>
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      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Learn how digital health teams protect privacy, stay compliant, and still market effectively with Rebecca Gwilt, Adam Putterman, and Marina Carvalho Alves.</itunes:summary>
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        <![CDATA[<p>Learn how digital health teams protect privacy, stay compliant, and still market effectively with Rebecca Gwilt, Adam Putterman, and Marina Carvalho Alves.</p>]]>
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      <itunes:duration>1473</itunes:duration>
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      <title>B2B2C Growth Models in Digital Health</title>
      <description>Discover tactics for B2B2C growth in digital health—from referrals to partnerships to activation—with Chris Turitzin and Nate Purpura.</description>
      <pubDate>Thu, 04 Dec 2025 10:00:00 -0000</pubDate>
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      <itunes:summary>Discover tactics for B2B2C growth in digital health—from referrals to partnerships to activation—with Chris Turitzin and Nate Purpura.</itunes:summary>
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        <![CDATA[<p>Discover tactics for B2B2C growth in digital health—from referrals to partnerships to activation—with Chris Turitzin and Nate Purpura.</p>]]>
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      <itunes:duration>1355</itunes:duration>
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      <title>Happy Thanksgiving!</title>
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      <pubDate>Thu, 27 Nov 2025 10:00:00 -0000</pubDate>
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      <itunes:author>Chris Madden</itunes:author>
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      <itunes:duration>24</itunes:duration>
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      <title>Partnerships for Growth</title>
      <description>Learn to forge partnerships that deliver service, reach, and growth with Clay Holderman, Joe Cannon, Kali Arduini Ihde, and Nate Purpura.</description>
      <pubDate>Thu, 20 Nov 2025 10:00:00 -0000</pubDate>
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      <itunes:author>Chris Madden</itunes:author>
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      <itunes:summary>Learn to forge partnerships that deliver service, reach, and growth with Clay Holderman, Joe Cannon, Kali Arduini Ihde, and Nate Purpura.</itunes:summary>
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        <![CDATA[<p>Learn to forge partnerships that deliver service, reach, and growth with Clay Holderman, Joe Cannon, Kali Arduini Ihde, and Nate Purpura.</p>]]>
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      <title>Email Marketing for Digital Health</title>
      <description>Learn how automation, data, and smart creative turn email into healthcare’s most reliable growth channel with BetterAve founder Jessica Best.</description>
      <pubDate>Thu, 13 Nov 2025 10:00:00 -0000</pubDate>
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      <pubDate>Thu, 09 Oct 2025 09:00:00 -0000</pubDate>
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      <pubDate>Thu, 02 Oct 2025 09:00:00 -0000</pubDate>
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      <pubDate>Thu, 04 Sep 2025 11:00:00 -0000</pubDate>
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