The Making of a Marketer https://themakingofamarketer.buzzsprout.com en-us © 2025 The Making of a Marketer Welcome to “The Making of a Marketer”, where Andy Pondillo and Jess Nickerson dive into the journeys of all marketers. Tune in each week to learn marketing strategies from the c-suite, social media managers, business visionaries, influencers, entrepreneurs, designers, and more. Discover how you can leverage their insights to revolutionize your marketing.  Become a part of our community, join the conversation, and follow us. https://megaphone.imgix.net/podcasts/e24fb5bc-015b-11ee-94ce-8354dc75c1bc/image/Logo_2024.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress The Making of a Marketer https://themakingofamarketer.buzzsprout.com no episodic Strategies to revolutionize your marketing Jess Nickerson and Andy Pondillo Welcome to “The Making of a Marketer”, where Andy Pondillo and Jess Nickerson dive into the journeys of all marketers. Tune in each week to learn marketing strategies from the c-suite, social media managers, business visionaries, influencers, entrepreneurs, designers, and more. Discover how you can leverage their insights to revolutionize your marketing.  Become a part of our community, join the conversation, and follow us. Welcome to “The Making of a Marketer”, where Andy Pondillo and Jess Nickerson dive into the journeys of all marketers. Tune in each week to learn marketing strategies from the c-suite, social media managers, business visionaries, influencers, entrepreneurs, designers, and more. Discover how you can leverage their insights to revolutionize your marketing. 

Become a part of our community, join the conversation, and follow us.

]]> Jess Nickerson and Andy Pondillo themakingofamarketer@gmail.com The Making of a Marketer - Coachella Beliebers Have Jess and Andy become Beliebers? Let's recap the viral nature of Coachella and the marketing that has surrounded it in the last week. Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 17 Apr 2026 04:30:00 -0000 full Jess Nickerson and Andy Pondillo Have Jess and Andy become Beliebers? Let's recap the viral nature of Coachella and the marketing that has surrounded it in the last week. Learn more about your ad choices. Visit megaphone.fm/adchoices Have Jess and Andy become Beliebers? Let's recap the viral nature of Coachella and the marketing that has surrounded it in the last week.

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]]> 2042 The Making of a Marketer - Retaining Humanity in an AI World On today's podcast we face the robots head on, in a session around AI, humanity, and how we all work within it. Our guest Scott Zimmer, CEO of Answers From Me, will explain how his platform enables authors and experts to create their own AI agents that respond instantly to questions on their behalf, with the expert’s own unique knowledge and personality. If you ever wanted to build an agent, increase business results, and retain your human vibes along with it. This episode is for you! Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 31 Mar 2026 03:57:00 -0000 full Jess Nickerson and Andy Pondillo On today's podcast we face the robots head on, in a session around AI, humanity, and how we all work within it. Our guest Scott Zimmer, CEO of Answers From Me, will explain how his platform enables authors and experts to create their own AI agents that respond instantly to questions on their behalf, with the expert’s own unique knowledge and personality. If you ever wanted to build an agent, increase business results, and retain your human vibes along with it. This episode is for you! Learn more about your ad choices. Visit megaphone.fm/adchoices On today's podcast we face the robots head on, in a session around AI, humanity, and how we all work within it. Our guest Scott Zimmer, CEO of Answers From Me, will explain how his platform enables authors and experts to create their own AI agents that respond instantly to questions on their behalf, with the expert’s own unique knowledge and personality. If you ever wanted to build an agent, increase business results, and retain your human vibes along with it. This episode is for you!

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]]> 3355 no The Making of a Marketer - Crisis Communications & PR in 2026 In the midst of a McDonald's debate of communications strategy, there is no better time than now to enter the world of executive communications. From crisis comms to regular PR strategy, how are leaders thinking about this in 2026? More risk oriented video? Controlled comms? What is the balance of authenticity and safeness? To answer these questions we welcome Cyndee Woolley, MBA, APR, Founder of C2 Communications. Assisting in full-service public relations, community outreach, her agency ensures brands are seen in an impactful way. With over 25 years of communications mastery, we look forward to an in depth discussion today! Learn more about your ad choices. Visit megaphone.fm/adchoices Sat, 07 Mar 2026 03:33:00 -0000 full Jess Nickerson and Andy Pondillo In the midst of a McDonald's debate of communications strategy, there is no better time than now to enter the world of executive communications. From crisis comms to regular PR strategy, how are leaders thinking about this in 2026? More risk oriented video? Controlled comms? What is the balance of authenticity and safeness? To answer these questions we welcome Cyndee Woolley, MBA, APR, Founder of C2 Communications. Assisting in full-service public relations, community outreach, her agency ensures brands are seen in an impactful way. With over 25 years of communications mastery, we look forward to an in depth discussion today! Learn more about your ad choices. Visit megaphone.fm/adchoices In the midst of a McDonald's debate of communications strategy, there is no better time than now to enter the world of executive communications. From crisis comms to regular PR strategy, how are leaders thinking about this in 2026? More risk oriented video? Controlled comms? What is the balance of authenticity and safeness?

To answer these questions we welcome Cyndee Woolley, MBA, APR, Founder of C2 Communications. Assisting in full-service public relations, community outreach, her agency ensures brands are seen in an impactful way. With over 25 years of communications mastery, we look forward to an in depth discussion today!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3677 no The Making of a Marketer - The Ability Machine Happy Friday Podcast! On today's podcast join us for an inspiring episode as we welcome Tom Woodard to the program. Tom is Founder of On The Avenue, and The Ability Machine. Recently introducing the Ability Machine, Tom's creative studio is powered by neurodiverse talent and intentionally designed around adaptability. Discussing the mission, impact, and ability to build an agency around those with neurodivergence, we explore Tom's vision of ensuring all marketing talent is seen. Learn more about your ad choices. Visit megaphone.fm/adchoices Sat, 28 Feb 2026 03:56:00 -0000 full Jess Nickerson and Andy Pondillo Happy Friday Podcast! On today's podcast join us for an inspiring episode as we welcome Tom Woodard to the program. Tom is Founder of On The Avenue, and The Ability Machine. Recently introducing the Ability Machine, Tom's creative studio is powered by neurodiverse talent and intentionally designed around adaptability. Discussing the mission, impact, and ability to build an agency around those with neurodivergence, we explore Tom's vision of ensuring all marketing talent is seen. Learn more about your ad choices. Visit megaphone.fm/adchoices Happy Friday Podcast! On today's podcast join us for an inspiring episode as we welcome Tom Woodard to the program. Tom is Founder of On The Avenue, and The Ability Machine. Recently introducing the Ability Machine, Tom's creative studio is powered by neurodiverse talent and intentionally designed around adaptability. Discussing the mission, impact, and ability to build an agency around those with neurodivergence, we explore Tom's vision of ensuring all marketing talent is seen.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2617 no The Making of a Marketer - Design Thinking Bootcamp What does Design Thinking actually look like on a random Wednesday?We’re joined by Stanford d.school's Global Lead, Anja Svetina Nabergoj and Head of Learning Collaborations, Ariel Raz to unpack how they’re helping today's top leaders practice how we creatively think, decide, and lead. Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 27 Feb 2026 01:29:00 -0000 full Jess Nickerson and Andy Pondillo What does Design Thinking actually look like on a random Wednesday?We’re joined by Stanford d.school's Global Lead, Anja Svetina Nabergoj and Head of Learning Collaborations, Ariel Raz to unpack how they’re helping today's top leaders practice how we creatively think, decide, and lead. Learn more about your ad choices. Visit megaphone.fm/adchoices What does Design Thinking actually look like on a random Wednesday?We’re joined by Stanford d.school's Global Lead, Anja Svetina Nabergoj and Head of Learning Collaborations, Ariel Raz to unpack how they’re helping today's top leaders practice how we creatively think, decide, and lead.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2855 no The Making of a Marketer - Healing Zombie Brands w/ John Long Today we welcome Digitas North America Executive Creative Director, John Long to the program. Pioneering global creative strategy, and leading brands to greatness, John has taken up his next challenge as an author. His new book "Zombie Brands: How brands lost their humanity" was released this week. Today we discover how brands are learning, unlearning, and attempting to grow in this unique era of AI. Learn more about your ad choices. Visit megaphone.fm/adchoices Sat, 14 Feb 2026 04:54:00 -0000 full Jess Nickerson and Andy Pondillo Today we welcome Digitas North America Executive Creative Director, John Long to the program. Pioneering global creative strategy, and leading brands to greatness, John has taken up his next challenge as an author. His new book "Zombie Brands: How brands lost their humanity" was released this week. Today we discover how brands are learning, unlearning, and attempting to grow in this unique era of AI. Learn more about your ad choices. Visit megaphone.fm/adchoices Today we welcome Digitas North America Executive Creative Director, John Long to the program. Pioneering global creative strategy, and leading brands to greatness, John has taken up his next challenge as an author. His new book "Zombie Brands: How brands lost their humanity" was released this week. Today we discover how brands are learning, unlearning, and attempting to grow in this unique era of AI.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3046 no The Making of a Marketer - Super Bowl Recap Jess and Andy give their candid thought on the Super Bowl marketing for 2026. Who won, who lost, and how about some surprise takes? Our annual debrief is underway! Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 10 Feb 2026 03:28:00 -0000 full Jess Nickerson and Andy Pondillo Jess and Andy give their candid thought on the Super Bowl marketing for 2026. Who won, who lost, and how about some surprise takes? Our annual debrief is underway! Learn more about your ad choices. Visit megaphone.fm/adchoices Jess and Andy give their candid thought on the Super Bowl marketing for 2026. Who won, who lost, and how about some surprise takes? Our annual debrief is underway!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1922 no The Making of a Marketer - Challenging the Brand Will brands accept the challenge today, tomorrow, and deep into the future? As the landscape of branding changes we welcome John Gumas, President of Commit Agency. Today we find out what it is about a challenger brand" that brings out the best in marketers. Learn more about your ad choices. Visit megaphone.fm/adchoices Sat, 07 Feb 2026 16:19:00 -0000 full Jess Nickerson and Andy Pondillo Will brands accept the challenge today, tomorrow, and deep into the future? As the landscape of branding changes we welcome John Gumas, President of Commit Agency. Today we find out what it is about a challenger brand" that brings out the best in marketers. Learn more about your ad choices. Visit megaphone.fm/adchoices Will brands accept the challenge today, tomorrow, and deep into the future? As the landscape of branding changes we welcome John Gumas, President of Commit Agency. Today we find out what it is about a challenger brand" that brings out the best in marketers.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3721 no The Making of a Marketer - 2016 Edition Are we in 2026 or 2016? Jess and Andy talk about the 10 year trend that has swept the internet. Learn more about your ad choices. Visit megaphone.fm/adchoices Sat, 31 Jan 2026 03:00:00 -0000 full Jess Nickerson and Andy Pondillo Are we in 2026 or 2016? Jess and Andy talk about the 10 year trend that has swept the internet. Learn more about your ad choices. Visit megaphone.fm/adchoices Are we in 2026 or 2016? Jess and Andy talk about the 10 year trend that has swept the internet.

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]]> 1987 no The Making of a Marketer - The Art of Brand Partnerships Season 4 begins today! As we enter 2026, business, brand, and creative conversations collide. We welcome Founder, Talent Agent, and Strategic Advisor, Monique Sar to the program. As president of De Vitesse, Monique leads brands in the automotive sector with tailored growth strategies and brand development. Aside from De Vitesse, represents keynote speakers, athletes, and creators across the globe at BNC Speakers. Combining a marketing approach, with brand partnerships. Our theme this year centers around authenticity and the connective tissues bringing these together. Let the new season begin! Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 13 Jan 2026 05:35:00 -0000 full Jess Nickerson and Andy Pondillo Season 4 begins today! As we enter 2026, business, brand, and creative conversations collide. We welcome Founder, Talent Agent, and Strategic Advisor, Monique Sar to the program. As president of De Vitesse, Monique leads brands in the automotive sector with tailored growth strategies and brand development. Aside from De Vitesse, represents keynote speakers, athletes, and creators across the globe at BNC Speakers. Combining a marketing approach, with brand partnerships. Our theme this year centers around authenticity and the connective tissues bringing these together. Let the new season begin! Learn more about your ad choices. Visit megaphone.fm/adchoices Season 4 begins today! As we enter 2026, business, brand, and creative conversations collide. We welcome Founder, Talent Agent, and Strategic Advisor, Monique Sar to the program. As president of De Vitesse, Monique leads brands in the automotive sector with tailored growth strategies and brand development.

Aside from De Vitesse, represents keynote speakers, athletes, and creators across the globe at BNC Speakers. Combining a marketing approach, with brand partnerships. Our theme this year centers around authenticity and the connective tissues bringing these together. Let the new season begin!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3147 no The Making of a Marketer - Season 3 Roundup Jess and Andy wrap up 2025, season 3, and put a bow on the year that was. What should we expect in 2026 in the world of marketing? Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 18 Dec 2025 15:28:00 -0000 full Jess Nickerson and Andy Pondillo Jess and Andy wrap up 2025, season 3, and put a bow on the year that was. What should we expect in 2026 in the world of marketing? Learn more about your ad choices. Visit megaphone.fm/adchoices Jess and Andy wrap up 2025, season 3, and put a bow on the year that was. What should we expect in 2026 in the world of marketing?

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2406 no The Making of a Marketer - Mobile Marketing 101 On today's edition of the show we delve into the universe of mobile advertising and performance marketing. From new restrictions to an AI-driven ecosystem to nuances in human storytelling, how is this industry changing as we head into 2026? To assist we will be joined by Phoena Pang, VP of Global Partnerships at Mintegral. Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 12 Dec 2025 04:38:00 -0000 full Jess Nickerson and Andy Pondillo On today's edition of the show we delve into the universe of mobile advertising and performance marketing. From new restrictions to an AI-driven ecosystem to nuances in human storytelling, how is this industry changing as we head into 2026? To assist we will be joined by Phoena Pang, VP of Global Partnerships at Mintegral. Learn more about your ad choices. Visit megaphone.fm/adchoices On today's edition of the show we delve into the universe of mobile advertising and performance marketing. From new restrictions to an AI-driven ecosystem to nuances in human storytelling, how is this industry changing as we head into 2026? To assist we will be joined by Phoena Pang, VP of Global Partnerships at Mintegral.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2888 no The Making of a Marketer - Roundtable Screen Time & Our Youth On today's edition of the podcast, we present our first roundtable! Tackling the growing debate over children, screen time, and how it infuses into the world of digital/social media. We have accumulated an all-star lineup of guests to tackle an evolving discussion. Annie Rusthoven - Chief of Staff at Screen Sanity Steve Turney - Owner & Executive Director of the Mental Health Marketing Conference Elizabeth Hill - Learning Experience Designer at Berlitz CorporationKirk Eklund - Founder & Lead Consultant at Inkfish Debbie Schuitema - Director of New Teacher Development at Kentwood Public Schools Rob McNamara - Founding Partner Delta Developmental, Leadership Coach RobMcNamara.com Angelique Gierszewski - Licensed Clinical Social Worker at Pine Rest Christian Mental Health Services Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 25 Nov 2025 21:12:00 -0000 full Jess Nickerson and Andy Pondillo On today's edition of the podcast, we present our first roundtable! Tackling the growing debate over children, screen time, and how it infuses into the world of digital/social media. We have accumulated an all-star lineup of guests to tackle an evolving discussion. Annie Rusthoven - Chief of Staff at Screen Sanity Steve Turney - Owner & Executive Director of the Mental Health Marketing Conference Elizabeth Hill - Learning Experience Designer at Berlitz CorporationKirk Eklund - Founder & Lead Consultant at Inkfish Debbie Schuitema - Director of New Teacher Development at Kentwood Public Schools Rob McNamara - Founding Partner Delta Developmental, Leadership Coach RobMcNamara.com Angelique Gierszewski - Licensed Clinical Social Worker at Pine Rest Christian Mental Health Services Learn more about your ad choices. Visit megaphone.fm/adchoices On today's edition of the podcast, we present our first roundtable! Tackling the growing debate over children, screen time, and how it infuses into the world of digital/social media. We have accumulated an all-star lineup of guests to tackle an evolving discussion.

Annie Rusthoven - Chief of Staff at Screen Sanity

Steve Turney - Owner & Executive Director of the Mental Health Marketing Conference

Elizabeth Hill - Learning Experience Designer at Berlitz CorporationKirk Eklund - Founder & Lead Consultant at Inkfish

Debbie Schuitema - Director of New Teacher Development at Kentwood Public Schools

Rob McNamara - Founding Partner Delta Developmental, Leadership Coach RobMcNamara.com

Angelique Gierszewski - Licensed Clinical Social Worker at Pine Rest Christian Mental Health Services

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]]> 3330 no The Making of a Marketer - What Does Marketing Consistency Even Look Like? As marketers preach consistency, technique, and commitment, what does that even look like? How does a marketer become free against short and longterm KPIs? B2B LinkedIn Ads Strategist Jay Rathell returns to the program to help us find frame of mind in a paid world. Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 14 Nov 2025 03:53:00 -0000 full Jess Nickerson and Andy Pondillo As marketers preach consistency, technique, and commitment, what does that even look like? How does a marketer become free against short and longterm KPIs? B2B LinkedIn Ads Strategist Jay Rathell returns to the program to help us find frame of mind in a paid world. Learn more about your ad choices. Visit megaphone.fm/adchoices As marketers preach consistency, technique, and commitment, what does that even look like? How does a marketer become free against short and longterm KPIs? B2B LinkedIn Ads Strategist Jay Rathell returns to the program to help us find frame of mind in a paid world.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3508 yes The Making of a Marketer - Marketing "Freedom" On this Friday episode Jess and Andy discuss what it's like to be completely free creatively when developing marketing strategy. Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 07 Nov 2025 22:03:00 -0000 full Jess Nickerson and Andy Pondillo On this Friday episode Jess and Andy discuss what it's like to be completely free creatively when developing marketing strategy. Learn more about your ad choices. Visit megaphone.fm/adchoices On this Friday episode Jess and Andy discuss what it's like to be completely free creatively when developing marketing strategy.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2163 no The Making of a Marketer - Managing Expectations of the Unknown On today's episode we revisit our bosses series, welcoming Brandon Strange to the program. As a digital lead, director, and VP at Gow Media, Brandon partnered with Andy in his first years of social media. We will discuss what it was like managing unknown expectations around social in 2014? Building a podcast platform before podcasts were "in." And how is the video revolution changing Brandon's approach to media?Stay tuned for this inspiring episode and some insight into the early days of Andy's career! Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 09 Oct 2025 03:27:00 -0000 full Jess Nickerson and Andy Pondillo On today's episode we revisit our bosses series, welcoming Brandon Strange to the program. As a digital lead, director, and VP at Gow Media, Brandon partnered with Andy in his first years of social media. We will discuss what it was like managing unknown expectations around social in 2014? Building a podcast platform before podcasts were "in." And how is the video revolution changing Brandon's approach to media?Stay tuned for this inspiring episode and some insight into the early days of Andy's career! Learn more about your ad choices. Visit megaphone.fm/adchoices On today's episode we revisit our bosses series, welcoming Brandon Strange to the program. As a digital lead, director, and VP at Gow Media, Brandon partnered with Andy in his first years of social media. We will discuss what it was like managing unknown expectations around social in 2014? Building a podcast platform before podcasts were "in." And how is the video revolution changing Brandon's approach to media?Stay tuned for this inspiring episode and some insight into the early days of Andy's career!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3647 no The Making of a Marketer - Permission to LoFi Jess and Andy discuss the conundrum of companies being afraid to utilize LoFi video. Learn more about your ad choices. Visit megaphone.fm/adchoices Sat, 27 Sep 2025 04:58:00 -0000 full Jess Nickerson and Andy Pondillo Jess and Andy discuss the conundrum of companies being afraid to utilize LoFi video. Learn more about your ad choices. Visit megaphone.fm/adchoices Jess and Andy discuss the conundrum of companies being afraid to utilize LoFi video.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2221 no The Making of a Marketer - Promise Driven Marketing On today's episode we explore the idea of "Promise Driven Marketing." How does performance meet promise as we continue our season 3 theme of selling ideas. To assist we welcome Victor Kimble, Chief Marketing Officer of Preston Squire, to the program. Victor specializes in the art of delivering business results, while not losing his creative eye. For over 25 years he has brought promise driven marketing to the table for clients across the nation. We explore how growth and culture come together on this Monday episode! Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 16 Sep 2025 02:12:00 -0000 full Jess Nickerson and Andy Pondillo On today's episode we explore the idea of "Promise Driven Marketing." How does performance meet promise as we continue our season 3 theme of selling ideas. To assist we welcome Victor Kimble, Chief Marketing Officer of Preston Squire, to the program. Victor specializes in the art of delivering business results, while not losing his creative eye. For over 25 years he has brought promise driven marketing to the table for clients across the nation. We explore how growth and culture come together on this Monday episode! Learn more about your ad choices. Visit megaphone.fm/adchoices On today's episode we explore the idea of "Promise Driven Marketing." How does performance meet promise as we continue our season 3 theme of selling ideas. To assist we welcome Victor Kimble, Chief Marketing Officer of Preston Squire, to the program.

Victor specializes in the art of delivering business results, while not losing his creative eye. For over 25 years he has brought promise driven marketing to the table for clients across the nation. We explore how growth and culture come together on this Monday episode!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 4357 no The Making of a Marketer - Friday Marketing Banter From risks to rewards. Jess and Andy recap the wild world of marketing over the past few weeks. Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 05 Sep 2025 20:53:00 -0000 full Jess Nickerson and Andy Pondillo From risks to rewards. Jess and Andy recap the wild world of marketing over the past few weeks. Learn more about your ad choices. Visit megaphone.fm/adchoices From risks to rewards. Jess and Andy recap the wild world of marketing over the past few weeks.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2155 no The Making of a Marketer - FYRE Returns On tonight's episode we welcome Coral View Beach Resort owner Heath Miller to the program. Heath is currently preparing to host the FYRE Coral Pop-Up at his resort. As the controversial FYRE brand makes a return from FYRE Festival, we're excited to learn what encouraged Heath to partner with the brand? Is Billy McFarland going to make a comeback? And how does this pop-up propel the Coral View Beach Resort? Join us on a journey of risk versus reward on a special evening episode! Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 28 Aug 2025 13:58:00 -0000 full Jess Nickerson and Andy Pondillo On tonight's episode we welcome Coral View Beach Resort owner Heath Miller to the program. Heath is currently preparing to host the FYRE Coral Pop-Up at his resort. As the controversial FYRE brand makes a return from FYRE Festival, we're excited to learn what encouraged Heath to partner with the brand? Is Billy McFarland going to make a comeback? And how does this pop-up propel the Coral View Beach Resort? Join us on a journey of risk versus reward on a special evening episode! Learn more about your ad choices. Visit megaphone.fm/adchoices On tonight's episode we welcome Coral View Beach Resort owner Heath Miller to the program. Heath is currently preparing to host the FYRE Coral Pop-Up at his resort. As the controversial FYRE brand makes a return from FYRE Festival, we're excited to learn what encouraged Heath to partner with the brand? Is Billy McFarland going to make a comeback? And how does this pop-up propel the Coral View Beach Resort?


Join us on a journey of risk versus reward on a special evening episode!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3368 yes The Making of a Marketer - Survival of the Email Marketers On today's podcast we welcome the Fresh Princess of Email Marketing, Liz Wilcox to the program! As a business owner Liz has built her subscription service to help marketers master email. Her monthly newsletter and template membership elevates their game as they craft lists and styles that could work for them. You may also know Liz from Survivor 46. Finishing in 4th place and lasting 25/26 days, Liz left a huge imprint on her season! We will discuss the intersections of Survivor, marketing, and email on this inspiring Wednesday episode. Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 21 Aug 2025 02:21:00 -0000 full Jess Nickerson and Andy Pondillo On today's podcast we welcome the Fresh Princess of Email Marketing, Liz Wilcox to the program! As a business owner Liz has built her subscription service to help marketers master email. Her monthly newsletter and template membership elevates their game as they craft lists and styles that could work for them. You may also know Liz from Survivor 46. Finishing in 4th place and lasting 25/26 days, Liz left a huge imprint on her season! We will discuss the intersections of Survivor, marketing, and email on this inspiring Wednesday episode. Learn more about your ad choices. Visit megaphone.fm/adchoices On today's podcast we welcome the Fresh Princess of Email Marketing, Liz Wilcox to the program! As a business owner Liz has built her subscription service to help marketers master email. Her monthly newsletter and template membership elevates their game as they craft lists and styles that could work for them.

You may also know Liz from Survivor 46. Finishing in 4th place and lasting 25/26 days, Liz left a huge imprint on her season! We will discuss the intersections of Survivor, marketing, and email on this inspiring Wednesday episode.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3825 no The Making of a Marketer - Summer of Sydney Sydney Sweeney discussion continues as her summer continues to heat up in the marketing world. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 11 Aug 2025 21:10:00 -0000 full Jess Nickerson and Andy Pondillo Sydney Sweeney discussion continues as her summer continues to heat up in the marketing world. Learn more about your ad choices. Visit megaphone.fm/adchoices Sydney Sweeney discussion continues as her summer continues to heat up in the marketing world.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1657 no The Making of a Marketer - The KPI of Building Community Are you asking your marketing team about the legacy they will leave, want to leave, or could collaborate to leave? In this episode Jess leads us into a new exercise to find the KPI of community. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 05 Aug 2025 02:08:00 -0000 full Jess Nickerson and Andy Pondillo Are you asking your marketing team about the legacy they will leave, want to leave, or could collaborate to leave? In this episode Jess leads us into a new exercise to find the KPI of community. Learn more about your ad choices. Visit megaphone.fm/adchoices Are you asking your marketing team about the legacy they will leave, want to leave, or could collaborate to leave? In this episode Jess leads us into a new exercise to find the KPI of community.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1941 The Making of a Marketer - Bosses, Risks, and Rewards On today's episode we welcome Andy's former boss Michael-David Reilly! Entrepreneur, Photographer, and Director of Marketing, MD has traversed a career of changes, triumphs, and teachings. We plan to cover a good deal of ground from old times to new media strategy to leading marketing in 2025. We will take a journey through the impressive career of MD and how he thinks about what is to come. Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 01 Aug 2025 21:21:00 -0000 full Jess Nickerson and Andy Pondillo On today's episode we welcome Andy's former boss Michael-David Reilly! Entrepreneur, Photographer, and Director of Marketing, MD has traversed a career of changes, triumphs, and teachings. We plan to cover a good deal of ground from old times to new media strategy to leading marketing in 2025. We will take a journey through the impressive career of MD and how he thinks about what is to come. Learn more about your ad choices. Visit megaphone.fm/adchoices On today's episode we welcome Andy's former boss Michael-David Reilly! Entrepreneur, Photographer, and Director of Marketing, MD has traversed a career of changes, triumphs, and teachings. We plan to cover a good deal of ground from old times to new media strategy to leading marketing in 2025. We will take a journey through the impressive career of MD and how he thinks about what is to come.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3858 no The Making of a Marketer - Halloween in July? Halloween in July, Christmas in October, ecommerce all year? Jess and Andy start their holiday talk, because the marketing world told us to! 🎃🎄 Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 22 Jul 2025 21:29:00 -0000 full Jess Nickerson and Andy Pondillo Halloween in July, Christmas in October, ecommerce all year? Jess and Andy start their holiday talk, because the marketing world told us to! 🎃🎄 Learn more about your ad choices. Visit megaphone.fm/adchoices Halloween in July, Christmas in October, ecommerce all year? Jess and Andy start their holiday talk, because the marketing world told us to! 🎃🎄

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2147 no The Making of a Marketer - Harnessing Purpose In a monumental 100th episode of the show we welcome back Marketing Healthcare Executive, and author, Melissa Fors Shackelford, MBA. Her new book "Harnessing Purpose A Marketer's Guide to Inspiring Connection" recently hit shelves, inspiring marketers to find their magic throughout their professional journey. From leadership conversations to creative craft to empowering your creative abilities, this book helps remind us as to why we got in this field. To celebrate, we look forward to discussing how our passions align with Melissa's book and what we can take away in learnings for our next 100 episodes! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 11 Jul 2025 20:28:00 -0000 full Jess Nickerson and Andy Pondillo In a monumental 100th episode of the show we welcome back Marketing Healthcare Executive, and author, Melissa Fors Shackelford, MBA. Her new book "Harnessing Purpose A Marketer's Guide to Inspiring Connection" recently hit shelves, inspiring marketers to find their magic throughout their professional journey. From leadership conversations to creative craft to empowering your creative abilities, this book helps remind us as to why we got in this field. To celebrate, we look forward to discussing how our passions align with Melissa's book and what we can take away in learnings for our next 100 episodes! Learn more about your ad choices. Visit megaphone.fm/adchoices In a monumental 100th episode of the show we welcome back Marketing Healthcare Executive, and author, Melissa Fors Shackelford, MBA. Her new book "Harnessing Purpose A Marketer's Guide to Inspiring Connection" recently hit shelves, inspiring marketers to find their magic throughout their professional journey. From leadership conversations to creative craft to empowering your creative abilities, this book helps remind us as to why we got in this field.


To celebrate, we look forward to discussing how our passions align with Melissa's book and what we can take away in learnings for our next 100 episodes!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 6091 no The Making of a Marketer - Cannes Experience On today's episode we explore all that was the 2025 Cannes Lions Festival with Tombras CCO Avinash Baliga. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 07 Jul 2025 20:34:00 -0000 full Jess Nickerson and Andy Pondillo On today's episode we explore all that was the 2025 Cannes Lions Festival with Tombras CCO Avinash Baliga. Learn more about your ad choices. Visit megaphone.fm/adchoices On today's episode we explore all that was the 2025 Cannes Lions Festival with Tombras CCO Avinash Baliga.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3322 no The Making of a Marketer - Cultural Relevance Defined Today we discuss the aspect of being culturally relevant in the marketing room and the professional world. How does the art of creativity and culture, find its way into an analytical room? To help us we welcome Elizabeth Behler ,SPCSHP SVP of Brand & Strategy, to the program. Over the course of her career Elizabeth has specialized in go-to-market strategies for Fortune 500 brands, ranging from Consumer Goods to Healthcare to Online Services. Getting the most out of her brands and bringing purpose to their marketing will be at the forefront of our creative discussion today! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 27 Jun 2025 03:27:00 -0000 full Jess Nickerson and Andy Pondillo Today we discuss the aspect of being culturally relevant in the marketing room and the professional world. How does the art of creativity and culture, find its way into an analytical room? To help us we welcome Elizabeth Behler ,SPCSHP SVP of Brand & Strategy, to the program. Over the course of her career Elizabeth has specialized in go-to-market strategies for Fortune 500 brands, ranging from Consumer Goods to Healthcare to Online Services. Getting the most out of her brands and bringing purpose to their marketing will be at the forefront of our creative discussion today! Learn more about your ad choices. Visit megaphone.fm/adchoices Today we discuss the aspect of being culturally relevant in the marketing room and the professional world. How does the art of creativity and culture, find its way into an analytical room? To help us we welcome Elizabeth Behler ,SPCSHP SVP of Brand & Strategy, to the program. Over the course of her career Elizabeth has specialized in go-to-market strategies for Fortune 500 brands, ranging from Consumer Goods to Healthcare to Online Services. Getting the most out of her brands and bringing purpose to their marketing will be at the forefront of our creative discussion today!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3542 yes The Making of a Marketer - 10 Year Reunion We are celebrating Jess Nickerson's 10 years at LinkedIn! But what does it mean to work at a company for 10 years, while still embracing creativity and growth? Today Andy Pondillo picks Jess's brain on a decade of success. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 10 Jun 2025 20:38:00 -0000 full Jess Nickerson and Andy Pondillo We are celebrating Jess Nickerson's 10 years at LinkedIn! But what does it mean to work at a company for 10 years, while still embracing creativity and growth? Today Andy Pondillo picks Jess's brain on a decade of success. Learn more about your ad choices. Visit megaphone.fm/adchoices We are celebrating Jess Nickerson's 10 years at LinkedIn! But what does it mean to work at a company for 10 years, while still embracing creativity and growth? Today Andy Pondillo picks Jess's brain on a decade of success.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1434 no The Making of a Marketer - Selling Unconventional Ideas Today we welcome the engaging, humorous, and original nick power! As Head of Marketing at Noun Project, Nick is not only a marketing leader but someone who brings his expertise at scale through his personal brand.Developing a popular post series, the "nick power LinkedIn takedown," Nick is rethinking the way algorithms and personal brands work on LinkedIn. We will look to explore his inspiration, what it means to sell nuanced ideas through LinkedIn, and what boundaries unconventional ideas have in today's marketing world? Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 28 May 2025 03:46:00 -0000 full Jess Nickerson and Andy Pondillo Today we welcome the engaging, humorous, and original nick power! As Head of Marketing at Noun Project, Nick is not only a marketing leader but someone who brings his expertise at scale through his personal brand.Developing a popular post series, the "nick power LinkedIn takedown," Nick is rethinking the way algorithms and personal brands work on LinkedIn. We will look to explore his inspiration, what it means to sell nuanced ideas through LinkedIn, and what boundaries unconventional ideas have in today's marketing world? Learn more about your ad choices. Visit megaphone.fm/adchoices Today we welcome the engaging, humorous, and original nick power! As Head of Marketing at Noun Project, Nick is not only a marketing leader but someone who brings his expertise at scale through his personal brand.Developing a popular post series, the "nick power LinkedIn takedown," Nick is rethinking the way algorithms and personal brands work on LinkedIn.


We will look to explore his inspiration, what it means to sell nuanced ideas through LinkedIn, and what boundaries unconventional ideas have in today's marketing world?

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3510 no The Making of a Marketer - Memorial Day Marketing Banter Jess and Andy lead us into Memorial Day Weekend discussing some of the things they've been hearing around marketing rooms lately Learn more about your ad choices. Visit megaphone.fm/adchoices Sat, 24 May 2025 05:29:00 -0000 full Jess Nickerson and Andy Pondillo Jess and Andy lead us into Memorial Day Weekend discussing some of the things they've been hearing around marketing rooms lately Learn more about your ad choices. Visit megaphone.fm/adchoices Jess and Andy lead us into Memorial Day Weekend discussing some of the things they've been hearing around marketing rooms lately

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2350 no The Making of a Marketer - The Art of Podcast Marketing Start your weekend off right with a little motivation and exploration around the world of Podcast Marketing with Casey Cheshire 🎤. As we learn more about what it takes to stand out. How are personal brands making themselves sizzle when it comes to the art of a podcast? Learn more about your ad choices. Visit megaphone.fm/adchoices Sat, 17 May 2025 04:18:00 -0000 full Jess Nickerson and Andy Pondillo Start your weekend off right with a little motivation and exploration around the world of Podcast Marketing with Casey Cheshire 🎤. As we learn more about what it takes to stand out. How are personal brands making themselves sizzle when it comes to the art of a podcast? Learn more about your ad choices. Visit megaphone.fm/adchoices Start your weekend off right with a little motivation and exploration around the world of Podcast Marketing with Casey Cheshire 🎤. As we learn more about what it takes to stand out. How are personal brands making themselves sizzle when it comes to the art of a podcast?

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3462 no The Making of a Marketer - Did I Sell My Soul for the Dream Job? On today's edition of the show we bring back a classic concept from earlier days of the podcast with our viral post series. We welcome Mary Kosearas. Mary's career spans more than 20 years, producing high quality content spanning from brands to celebrities. Working her way up the corporate ladder, and winning prominent awards, Mary has shown herself to be a leader in the world of creative marketing.Lending her expertise, we look to explore words sometimes unsaid in the marketing room. Our conversation today revolves around her viral post on LinkedIn about the current state of marketing rooms, creative fatigue, and reluctance to change. Today we learn about the challenges of today's marketing room while tackling difficult subjects head on! https://lnkd.in/ebjp_qYX Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 08 May 2025 02:30:00 -0000 full Jess Nickerson and Andy Pondillo On today's edition of the show we bring back a classic concept from earlier days of the podcast with our viral post series. We welcome Mary Kosearas. Mary's career spans more than 20 years, producing high quality content spanning from brands to celebrities. Working her way up the corporate ladder, and winning prominent awards, Mary has shown herself to be a leader in the world of creative marketing.Lending her expertise, we look to explore words sometimes unsaid in the marketing room. Our conversation today revolves around her viral post on LinkedIn about the current state of marketing rooms, creative fatigue, and reluctance to change. Today we learn about the challenges of today's marketing room while tackling difficult subjects head on! https://lnkd.in/ebjp_qYX Learn more about your ad choices. Visit megaphone.fm/adchoices On today's edition of the show we bring back a classic concept from earlier days of the podcast with our viral post series. We welcome Mary Kosearas.


Mary's career spans more than 20 years, producing high quality content spanning from brands to celebrities. Working her way up the corporate ladder, and winning prominent awards, Mary has shown herself to be a leader in the world of creative marketing.Lending her expertise, we look to explore words sometimes unsaid in the marketing room.

Our conversation today revolves around her viral post on LinkedIn about the current state of marketing rooms, creative fatigue, and reluctance to change. Today we learn about the challenges of today's marketing room while tackling difficult subjects head on!

https://lnkd.in/ebjp_qYX

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 4053 yes The Making of a Marketer - Speeding Up or Slowing Down The Big Picture It's a two episode week! Selling ideas have never felt better. Today we welcome Patrick Hardina, Senior Principal, Solutions, at Guild. We will dig deep into the strategy of selling through ideas. How do your balance an overarching narrative, with specific details? When do we just go for it with our experience, versus wait for the "right time?" Today we strive to come away with how marketers big pictures can better align with company's overall goals and objectives. Full of pitfalls, learnings, and important conversation! Learn more about your ad choices. Visit megaphone.fm/adchoices Sat, 26 Apr 2025 03:25:00 -0000 full Jess Nickerson and Andy Pondillo It's a two episode week! Selling ideas have never felt better. Today we welcome Patrick Hardina, Senior Principal, Solutions, at Guild. We will dig deep into the strategy of selling through ideas. How do your balance an overarching narrative, with specific details? When do we just go for it with our experience, versus wait for the "right time?" Today we strive to come away with how marketers big pictures can better align with company's overall goals and objectives. Full of pitfalls, learnings, and important conversation! Learn more about your ad choices. Visit megaphone.fm/adchoices It's a two episode week! Selling ideas have never felt better. Today we welcome Patrick Hardina, Senior Principal, Solutions, at Guild. We will dig deep into the strategy of selling through ideas. How do your balance an overarching narrative, with specific details? When do we just go for it with our experience, versus wait for the "right time?" Today we strive to come away with how marketers big pictures can better align with company's overall goals and objectives. Full of pitfalls, learnings, and important conversation!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3152 The Making of a Marketer - Sell Ideas With Experiences Jess Nickerson and Andy Pondillo continue their season 3 journey on learning how to sell ideas this afternoon. We welcome Tran Ha, Founder/Principal of Tiny Collaborative. Tran has lead design to fuel innovation, cultural transformation, audience development and business strategies for companies like L.L. Bean, Ford Moto Co., Reddit, and ABC News. What's the recipe for success and how do individual experiences help lead to selling ideas in your unique way? Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 24 Apr 2025 20:53:00 -0000 full Jess Nickerson and Andy Pondillo Jess Nickerson and Andy Pondillo continue their season 3 journey on learning how to sell ideas this afternoon. We welcome Tran Ha, Founder/Principal of Tiny Collaborative. Tran has lead design to fuel innovation, cultural transformation, audience development and business strategies for companies like L.L. Bean, Ford Moto Co., Reddit, and ABC News. What's the recipe for success and how do individual experiences help lead to selling ideas in your unique way? Learn more about your ad choices. Visit megaphone.fm/adchoices Jess Nickerson and Andy Pondillo continue their season 3 journey on learning how to sell ideas this afternoon.


We welcome Tran Ha, Founder/Principal of Tiny Collaborative. Tran has lead design to fuel innovation, cultural transformation, audience development and business strategies for companies like L.L. Bean, Ford Moto Co., Reddit, and ABC News. What's the recipe for success and how do individual experiences help lead to selling ideas in your unique way?

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2920 The Making of a Marketer - Challenger Branding Are you stepping up to the challenge with your brand marketing? On today's podcast we welcome an expert in just that. Dustin Artz, Co-Creator of Familiar Creatures, joins the program to discuss how he's leading brands strategically. From Crunch Fitness to Duke's Mayo, how has challenger branding accelerated these brands to new heights? Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 17 Apr 2025 02:04:00 -0000 full Jess Nickerson and Andy Pondillo Are you stepping up to the challenge with your brand marketing? On today's podcast we welcome an expert in just that. Dustin Artz, Co-Creator of Familiar Creatures, joins the program to discuss how he's leading brands strategically. From Crunch Fitness to Duke's Mayo, how has challenger branding accelerated these brands to new heights? Learn more about your ad choices. Visit megaphone.fm/adchoices Are you stepping up to the challenge with your brand marketing?


On today's podcast we welcome an expert in just that. Dustin Artz, Co-Creator of Familiar Creatures, joins the program to discuss how he's leading brands strategically. From Crunch Fitness to Duke's Mayo, how has challenger branding accelerated these brands to new heights?

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3792 yes The Making of a Marketer - Best Marketing Advice Ever Jess and Andy have some quick banter about the most important marketing advice you could get! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 11 Apr 2025 00:01:00 -0000 bonus Jess Nickerson and Andy Pondillo Jess and Andy have some quick banter about the most important marketing advice you could get! Learn more about your ad choices. Visit megaphone.fm/adchoices Jess and Andy have some quick banter about the most important marketing advice you could get!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1700 no The Making of a Marketer - Summertime Marketing Guide What types of marketing techniques can we expect this summer? Summer of chaos? Summer of uncertainty? Or how about a summer of conviction, wins, and creativity? What should brands lean in on more this summer as they go to market? Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 04 Apr 2025 20:57:00 -0000 full Jess Nickerson and Andy Pondillo What types of marketing techniques can we expect this summer? Summer of chaos? Summer of uncertainty? Or how about a summer of conviction, wins, and creativity? What should brands lean in on more this summer as they go to market? Learn more about your ad choices. Visit megaphone.fm/adchoices What types of marketing techniques can we expect this summer? Summer of chaos? Summer of uncertainty? Or how about a summer of conviction, wins, and creativity?


What should brands lean in on more this summer as they go to market?

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2126 no The Making of a Marketer - Dressing For Marketing Success On today's episode we dress for success! We welcome Catherine Cassidy, Founder & CEO of Boutique Box, to explore the paradigm shift she has created for women's clothing. Collaborating with emerging designers, creating quality clothing to meet the divers wants and needs of women. Her brand is leading the charge in creativity, with a true marketer at the helm. Join us for some selling ideas, marketing in fashion, and what does it take to challenge the status quo in 2025? Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 28 Mar 2025 21:34:00 -0000 full Jess Nickerson and Andy Pondillo On today's episode we dress for success! We welcome Catherine Cassidy, Founder & CEO of Boutique Box, to explore the paradigm shift she has created for women's clothing. Collaborating with emerging designers, creating quality clothing to meet the divers wants and needs of women. Her brand is leading the charge in creativity, with a true marketer at the helm. Join us for some selling ideas, marketing in fashion, and what does it take to challenge the status quo in 2025? Learn more about your ad choices. Visit megaphone.fm/adchoices On today's episode we dress for success!


We welcome Catherine Cassidy, Founder & CEO of Boutique Box, to explore the paradigm shift she has created for women's clothing. Collaborating with emerging designers, creating quality clothing to meet the divers wants and needs of women. Her brand is leading the charge in creativity, with a true marketer at the helm.


Join us for some selling ideas, marketing in fashion, and what does it take to challenge the status quo in 2025?

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2768 no The Making of a Marketer - Fyre Marketing Friday A Friday analysis as to what is Fyre (we mean fire) in the marketing industry this week. Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 07 Mar 2025 22:38:00 -0000 full Jess Nickerson and Andy Pondillo A Friday analysis as to what is Fyre (we mean fire) in the marketing industry this week. Learn more about your ad choices. Visit megaphone.fm/adchoices A Friday analysis as to what is Fyre (we mean fire) in the marketing industry this week.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2511 no The Making of a Marketer - Risk Taking by Design Risk Taking 101 - A topic that continues to come up in marketing rooms. On today's episode we welcome Executive Creative Director at Big Com, Shannon Harris. Exploring design thinking, we embrace Shannon's career in design and partnering with large brands. Driving results across multiple verticals such as healthcare, retail, CPG, and economic development, how has design intersected with business and risk? Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 26 Feb 2025 22:42:00 -0000 full Jess Nickerson and Andy Pondillo Risk Taking 101 - A topic that continues to come up in marketing rooms. On today's episode we welcome Executive Creative Director at Big Com, Shannon Harris. Exploring design thinking, we embrace Shannon's career in design and partnering with large brands. Driving results across multiple verticals such as healthcare, retail, CPG, and economic development, how has design intersected with business and risk? Learn more about your ad choices. Visit megaphone.fm/adchoices Risk Taking 101 - A topic that continues to come up in marketing rooms. On today's episode we welcome Executive Creative Director at Big Com, Shannon Harris.


Exploring design thinking, we embrace Shannon's career in design and partnering with large brands. Driving results across multiple verticals such as healthcare, retail, CPG, and economic development, how has design intersected with business and risk?

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2708 no The Making of a Marketer: Finding Your Niche w/ AJ Wilcox 📣 We are thrilled to welcome the one and only AJ Wilcox to the program this morning! Founder and CEO of B2Linked | LinkedIn Ads Performance Agency, Host of the LinkedIn Ads Show Podcast, and global speaker, AJ is everywhere when it comes to B2B. But how about B2B and beyond? During this episode we will take AJ back to his early days and learn about how he carved out his niche. We will explore the intersection of personal brand and business growth. Along with tackling everything in between, keeping to our season 3 theme of selling ideas. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 18 Feb 2025 21:38:00 -0000 full 3 7 Jess Nickerson and Andy Pondillo 📣 We are thrilled to welcome the one and only AJ Wilcox to the program this morning! Founder and CEO of B2Linked | LinkedIn Ads Performance Agency, Host of the LinkedIn Ads Show Podcast, and global speaker, AJ is everywhere when it comes to B2B. But how about B2B and beyond? During this episode we will take AJ back to his early days and learn about how he carved out his niche. We will explore the intersection of personal brand and business growth. Along with tackling everything in between, keeping to our season 3 theme of selling ideas. Learn more about your ad choices. Visit megaphone.fm/adchoices 📣 We are thrilled to welcome the one and only AJ Wilcox to the program this morning! Founder and CEO of B2Linked | LinkedIn Ads Performance Agency, Host of the LinkedIn Ads Show Podcast, and global speaker, AJ is everywhere when it comes to B2B.


But how about B2B and beyond? During this episode we will take AJ back to his early days and learn about how he carved out his niche. We will explore the intersection of personal brand and business growth. Along with tackling everything in between, keeping to our season 3 theme of selling ideas.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3340 The Making of a Marketer - Super Bowl Drama! Jess and Andy recap their thoughts on the Super Bowl ads from this past Sunday! Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 12 Feb 2025 23:15:00 -0000 bonus 3 6 Jess Nickerson and Andy Pondillo Jess and Andy recap their thoughts on the Super Bowl ads from this past Sunday! Learn more about your ad choices. Visit megaphone.fm/adchoices Jess and Andy recap their thoughts on the Super Bowl ads from this past Sunday!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2449 no The Making of a Marketer - Understanding the Social Media Community Every day we scroll through our feeds we learn more and more about the social media community. Where we've been, where we've gone, and where we're going. There was no book in our first 15 years, but maybe we're starting to write our chapters? Today we explore the ever changing social media landscape with experienced social pro Kassandra Quinn. Blending her PR background with over 15 years of social media experience she's someone who has seen it all and can lend a helping hand as to where we go next. Learn more about your ad choices. Visit megaphone.fm/adchoices Sat, 08 Feb 2025 05:40:00 -0000 full 3 5 Jess Nickerson and Andy Pondillo Every day we scroll through our feeds we learn more and more about the social media community. Where we've been, where we've gone, and where we're going. There was no book in our first 15 years, but maybe we're starting to write our chapters? Today we explore the ever changing social media landscape with experienced social pro Kassandra Quinn. Blending her PR background with over 15 years of social media experience she's someone who has seen it all and can lend a helping hand as to where we go next. Learn more about your ad choices. Visit megaphone.fm/adchoices Every day we scroll through our feeds we learn more and more about the social media community. Where we've been, where we've gone, and where we're going. There was no book in our first 15 years, but maybe we're starting to write our chapters?


Today we explore the ever changing social media landscape with experienced social pro Kassandra Quinn. Blending her PR background with over 15 years of social media experience she's someone who has seen it all and can lend a helping hand as to where we go next.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3433 no The Making of a Marketer - Exploring the Art of Strategy Today we welcome VP Account Service at Lewis Communications, Katie Peninger to discuss her unique path from Creative to Leadership. How do these worlds intersect and how can we lean more into selling our ideas at the highest level? Now streaming! Learn more about your ad choices. Visit megaphone.fm/adchoices Sat, 01 Feb 2025 03:41:00 -0000 full 3 4 Jess Nickerson and Andy Pondillo Today we welcome VP Account Service at Lewis Communications, Katie Peninger to discuss her unique path from Creative to Leadership. How do these worlds intersect and how can we lean more into selling our ideas at the highest level? Now streaming! Learn more about your ad choices. Visit megaphone.fm/adchoices Today we welcome VP Account Service at Lewis Communications, Katie Peninger to discuss her unique path from Creative to Leadership. How do these worlds intersect and how can we lean more into selling our ideas at the highest level?


Now streaming!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2890 The Making of a Marketer - Friday Feeling A burst of Friday energy, discussing what's burning on our marketing minds! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 24 Jan 2025 22:42:00 -0000 bonus 3 3 Jess Nickerson and Andy Pondillo A burst of Friday energy, discussing what's burning on our marketing minds! Learn more about your ad choices. Visit megaphone.fm/adchoices A burst of Friday energy, discussing what's burning on our marketing minds!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1604 The Making of a Marketer - Cats, Marketing, and Friday Spitballing Jess and Andy banter about 2025 marketing trends, while a new friend joins us! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 17 Jan 2025 21:57:00 -0000 bonus 3 2 Jess Nickerson and Andy Pondillo Jess and Andy banter about 2025 marketing trends, while a new friend joins us! Learn more about your ad choices. Visit megaphone.fm/adchoices Jess and Andy banter about 2025 marketing trends, while a new friend joins us!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1877 The Making of a Marketer - Selling Ideas in 2025 Welcome to season 3 of the program! We start our season off with a new/old idea that will be prevalent in 2025. The art of "selling ideas." When it comes to marketing our ideas are only as good as the idea of it being sold through. But how often has your idea been held up, stopped, or postponed for a later day? Today we work on the art of crafting these ideas in a way that can sizzle. To assist is Kirk Eklund, founder and Chief Curiosity Officer at Inkfish is a facilitator, coach, and designer who uses innovation tools for human challenges. Alongside Adam Weiler, Director of Design and Community Engagement at Flywheel, an all-inclusive neighborhood design firm specializing in development and policy support for housing at all price points. Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 09 Jan 2025 00:22:00 -0000 full 3 1 Jess Nickerson and Andy Pondillo Welcome to season 3 of the program! We start our season off with a new/old idea that will be prevalent in 2025. The art of "selling ideas." When it comes to marketing our ideas are only as good as the idea of it being sold through. But how often has your idea been held up, stopped, or postponed for a later day? Today we work on the art of crafting these ideas in a way that can sizzle. To assist is Kirk Eklund, founder and Chief Curiosity Officer at Inkfish is a facilitator, coach, and designer who uses innovation tools for human challenges. Alongside Adam Weiler, Director of Design and Community Engagement at Flywheel, an all-inclusive neighborhood design firm specializing in development and policy support for housing at all price points. Learn more about your ad choices. Visit megaphone.fm/adchoices Welcome to season 3 of the program!


We start our season off with a new/old idea that will be prevalent in 2025. The art of "selling ideas." When it comes to marketing our ideas are only as good as the idea of it being sold through. But how often has your idea been held up, stopped, or postponed for a later day? Today we work on the art of crafting these ideas in a way that can sizzle.


To assist is Kirk Eklund, founder and Chief Curiosity Officer at Inkfish is a facilitator, coach, and designer who uses innovation tools for human challenges. Alongside Adam Weiler, Director of Design and Community Engagement at Flywheel, an all-inclusive neighborhood design firm specializing in development and policy support for housing at all price points.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3029 no The Making of a Marketer: Holiday Madness & Future-Proofing 2025 Our last guest of season 2 is here! We welcome Panacea Financial Director of Paid Media, Bradley Klein, to the program. Boasting an array of experiences within ecommerce and holiday marketing, we will explore what do marketers really feel like during the holidays? Furthermore, we will take a look into the paid marketing landscape for 2025. What should be prioritizing, evaluating, and structuring for the coming new year? Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 19 Dec 2024 21:46:00 -0000 full 2 41 Jess Nickerson and Andy Pondillo Our last guest of season 2 is here! We welcome Panacea Financial Director of Paid Media, Bradley Klein, to the program. Boasting an array of experiences within ecommerce and holiday marketing, we will explore what do marketers really feel like during the holidays? Furthermore, we will take a look into the paid marketing landscape for 2025. What should be prioritizing, evaluating, and structuring for the coming new year? Learn more about your ad choices. Visit megaphone.fm/adchoices Our last guest of season 2 is here!


We welcome Panacea Financial Director of Paid Media, Bradley Klein, to the program. Boasting an array of experiences within ecommerce and holiday marketing, we will explore what do marketers really feel like during the holidays? Furthermore, we will take a look into the paid marketing landscape for 2025. What should be prioritizing, evaluating, and structuring for the coming new year?

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3082 The Making of a Marketer - Design’s Marketing Magic Winter is here, and so is the end of Season 2 of the program! To kick off the final month of our season, we welcome Principal of Applied Design, Brad Scott, to the program. Brad boasts an impressive career from his career beginnings as a Web Architect in the 90s to VP of Strategy of Consumer Products to developing brand and advising in the B2B space. Leading with a design philosophy, Brad brings creative energy and cause driven voice to the marketing room. How can design thinking play a larger role in your marketing conversations and what can we learn from these teachings? Stay tuned for more on today's episode! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 02 Dec 2024 23:48:00 -0000 full 2 40 Jess Nickerson and Andy Pondillo Winter is here, and so is the end of Season 2 of the program! To kick off the final month of our season, we welcome Principal of Applied Design, Brad Scott, to the program. Brad boasts an impressive career from his career beginnings as a Web Architect in the 90s to VP of Strategy of Consumer Products to developing brand and advising in the B2B space. Leading with a design philosophy, Brad brings creative energy and cause driven voice to the marketing room. How can design thinking play a larger role in your marketing conversations and what can we learn from these teachings? Stay tuned for more on today's episode! Learn more about your ad choices. Visit megaphone.fm/adchoices Winter is here, and so is the end of Season 2 of the program!


To kick off the final month of our season, we welcome Principal of Applied Design, Brad Scott, to the program. Brad boasts an impressive career from his career beginnings as a Web Architect in the 90s to VP of Strategy of Consumer Products to developing brand and advising in the B2B space. Leading with a design philosophy, Brad brings creative energy and cause driven voice to the marketing room. How can design thinking play a larger role in your marketing conversations and what can we learn from these teachings?


Stay tuned for more on today's episode!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3021 no The Making of a Marketer - Balancing Art and Science in Marketing 🦃 It's Thanksgiving week and we're dishing up a little marketing to start your Monday! Joining the show is Director of Strategic Planning - Head of US Brand Strategy at Gravity Global, Laura Forester. Boasting an award-winning career in both Social Media and PR, Laura is someone who has grown with the rise of digital media. Growing from a much earlier era of digital, where budgets were small and organic was the craze, she has seen this industry greatly change. Now leading a global team we will take an adventure on how these experiences have all come together. Exploring Laura's success we will focus on the dilemma of philosophical marketing versus scientific marketing. Is there a right mix? How are we still learning together? And how does Laura lead a global team to both show creativity and ROI in a proper manner. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 25 Nov 2024 20:46:00 -0000 full 2 39 Jess Nickerson and Andy Pondillo 🦃 It's Thanksgiving week and we're dishing up a little marketing to start your Monday! Joining the show is Director of Strategic Planning - Head of US Brand Strategy at Gravity Global, Laura Forester. Boasting an award-winning career in both Social Media and PR, Laura is someone who has grown with the rise of digital media. Growing from a much earlier era of digital, where budgets were small and organic was the craze, she has seen this industry greatly change. Now leading a global team we will take an adventure on how these experiences have all come together. Exploring Laura's success we will focus on the dilemma of philosophical marketing versus scientific marketing. Is there a right mix? How are we still learning together? And how does Laura lead a global team to both show creativity and ROI in a proper manner. Learn more about your ad choices. Visit megaphone.fm/adchoices 🦃 It's Thanksgiving week and we're dishing up a little marketing to start your Monday!


Joining the show is Director of Strategic Planning - Head of US Brand Strategy at Gravity Global, Laura Forester. Boasting an award-winning career in both Social Media and PR, Laura is someone who has grown with the rise of digital media. Growing from a much earlier era of digital, where budgets were small and organic was the craze, she has seen this industry greatly change. Now leading a global team we will take an adventure on how these experiences have all come together.


Exploring Laura's success we will focus on the dilemma of philosophical marketing versus scientific marketing. Is there a right mix? How are we still learning together? And how does Laura lead a global team to both show creativity and ROI in a proper manner.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3359 no The Making of a Marketer - Leveraging Swag to Build your Brand 👕 Branded merch and swag, we all have it right? But do we elevate our game in a way that sticks with consumers? On today's episode we are thrilled to welcome Amanda Hofman, Co-Founder & CEO of Go To Market - Custom Print-On-Demand Branded Merchandise. Specializing on creating print-on-demand merchandise for shops and businesses, Amanda is taking swag to a new level. In a world of digital, can swag can create a brand, a message, translate across mediums, and create conversation? What should we be thinking about when creating a message? How do we show up? How does swag mature for 2024? No dollar goes to waste in today's episode, let's have a discussion on what it means to create conversation! Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 14 Nov 2024 22:54:00 -0000 full 2 38 Jess Nickerson and Andy Pondillo 👕 Branded merch and swag, we all have it right? But do we elevate our game in a way that sticks with consumers? On today's episode we are thrilled to welcome Amanda Hofman, Co-Founder & CEO of Go To Market - Custom Print-On-Demand Branded Merchandise. Specializing on creating print-on-demand merchandise for shops and businesses, Amanda is taking swag to a new level. In a world of digital, can swag can create a brand, a message, translate across mediums, and create conversation? What should we be thinking about when creating a message? How do we show up? How does swag mature for 2024? No dollar goes to waste in today's episode, let's have a discussion on what it means to create conversation! Learn more about your ad choices. Visit megaphone.fm/adchoices 👕 Branded merch and swag, we all have it right? But do we elevate our game in a way that sticks with consumers?


On today's episode we are thrilled to welcome Amanda Hofman, Co-Founder & CEO of Go To Market - Custom Print-On-Demand Branded Merchandise. Specializing on creating print-on-demand merchandise for shops and businesses, Amanda is taking swag to a new level. In a world of digital, can swag can create a brand, a message, translate across mediums, and create conversation? What should we be thinking about when creating a message? How do we show up? How does swag mature for 2024?


No dollar goes to waste in today's episode, let's have a discussion on what it means to create conversation!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2931 no The Making of a Marketer - Scariest Marketing Moments 🎃 🎃 Join us for a special Halloween edition of the program as we discuss the scariest things we've faced as marketers. Joining our haunted house is Product and GTM Strategy leader Tom Ventimiglia, boasting over 18 years of experience in the world of marketing. With many marketing stories to tell, and tales that will leave your keyboard sweating we will see where this episode takes us. 🏚️ Happy Halloween! 🦇 Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 31 Oct 2024 20:58:00 -0000 full 2 37 Jess Nickerson and Andy Pondillo 🎃 Join us for a special Halloween edition of the program as we discuss the scariest things we've faced as marketers. Joining our haunted house is Product and GTM Strategy leader Tom Ventimiglia, boasting over 18 years of experience in the world of marketing. With many marketing stories to tell, and tales that will leave your keyboard sweating we will see where this episode takes us. 🏚️ Happy Halloween! 🦇 Learn more about your ad choices. Visit megaphone.fm/adchoices 🎃 Join us for a special Halloween edition of the program as we discuss the scariest things we've faced as marketers. Joining our haunted house is Product and GTM Strategy leader Tom Ventimiglia, boasting over 18 years of experience in the world of marketing.


With many marketing stories to tell, and tales that will leave your keyboard sweating we will see where this episode takes us.


🏚️ Happy Halloween! 🦇

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3452 no The Making of a Marketer - Innovation in Health and Wellness 📣 On today's program we take a journey into innovation across the Health and Wellness sector with Rootine CEO and Founder Rachel Soper Sanders. Blending technology, data, and health, we are excited to hear about how the intersection of these worlds can create a successful product? Furthermore we will explore the journey Rachel has taken as a founder and the marketing drivers for a startup. Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 24 Oct 2024 03:26:00 -0000 full 2 36 Jess Nickerson and Andy Pondillo 📣 On today's program we take a journey into innovation across the Health and Wellness sector with Rootine CEO and Founder Rachel Soper Sanders. Blending technology, data, and health, we are excited to hear about how the intersection of these worlds can create a successful product? Furthermore we will explore the journey Rachel has taken as a founder and the marketing drivers for a startup. Learn more about your ad choices. Visit megaphone.fm/adchoices 📣 On today's program we take a journey into innovation across the Health and Wellness sector with Rootine CEO and Founder Rachel Soper Sanders.


Blending technology, data, and health, we are excited to hear about how the intersection of these worlds can create a successful product? Furthermore we will explore the journey Rachel has taken as a founder and the marketing drivers for a startup.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3124 no The Making of a Marketer - Impacting Lives as a Marketing Executive We are excited to have an important conversation this afternoon with President and CMO of Cactus, Jeff Graham. Jeff boasts a range of marketing expertise as a former college instructor, Account Director, Managing Director, and SVP. Now as CMO, Jeff is impacting lives at the highest of highs. On the heels of hashtag #WorldMentalHealthDay, we're excited to learn more about the Cactus campaign for Man Therapy. During this project, Jeff led initiatives branding the world's first brand and digital wellbeing platform dedicated to men's health. Leading to over 1,000,000 visitors, Jeff is on the forefront of creating real impact with marketing strategy. We will discuss what it means to be an agency diving into this space, what this cause means to Cactus, and an overlook of the current agency landscape. Learn more about your ad choices. Visit megaphone.fm/adchoices Sat, 12 Oct 2024 03:17:00 -0000 full 2 35 Jess Nickerson and Andy Pondillo We are excited to have an important conversation this afternoon with President and CMO of Cactus, Jeff Graham. Jeff boasts a range of marketing expertise as a former college instructor, Account Director, Managing Director, and SVP. Now as CMO, Jeff is impacting lives at the highest of highs. On the heels of hashtag #WorldMentalHealthDay, we're excited to learn more about the Cactus campaign for Man Therapy. During this project, Jeff led initiatives branding the world's first brand and digital wellbeing platform dedicated to men's health. Leading to over 1,000,000 visitors, Jeff is on the forefront of creating real impact with marketing strategy. We will discuss what it means to be an agency diving into this space, what this cause means to Cactus, and an overlook of the current agency landscape. Learn more about your ad choices. Visit megaphone.fm/adchoices We are excited to have an important conversation this afternoon with President and CMO of Cactus, Jeff Graham.


Jeff boasts a range of marketing expertise as a former college instructor, Account Director, Managing Director, and SVP. Now as CMO, Jeff is impacting lives at the highest of highs. On the heels of hashtag

#WorldMentalHealthDay, we're excited to learn more about the Cactus campaign for Man Therapy. During this project, Jeff led initiatives branding the world's first brand and digital wellbeing platform dedicated to men's health.


Leading to over 1,000,000 visitors, Jeff is on the forefront of creating real impact with marketing strategy. We will discuss what it means to be an agency diving into this space, what this cause means to Cactus, and an overlook of the current agency landscape.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3686 no The Making of a Marketer - Marketing Champagne Toast 🍾 Jess Nickerson and Andy Pondillo finish off the week with a toast to the week that was and the marketing adventures that came with it! Learn more about your ad choices. Visit megaphone.fm/adchoices Sat, 28 Sep 2024 03:47:00 -0000 full 2 34 Jess Nickerson and Andy Pondillo Jess Nickerson and Andy Pondillo finish off the week with a toast to the week that was and the marketing adventures that came with it! Learn more about your ad choices. Visit megaphone.fm/adchoices Jess Nickerson and Andy Pondillo finish off the week with a toast to the week that was and the marketing adventures that came with it!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1867 no The Making of a Marketer - How-To Gen Z Your Brand Dealing with a stale brand? Needing to Gen Z-ify your content? You aren't the only one! On today's podcast we speak with SVP Kate Rush Sheehy, of GSD&M, about her approach to modernizing brands. From consumer brands to travel, we will take a journey across her multi-vertical expertise and the learnings she has given back to the marketing industry. Oh and maybe a Halloween marketing question or two because Andy can't resist! 🎃 Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 20 Sep 2024 01:58:00 -0000 full 2 33 Jess Nickerson and Andy Pondillo Dealing with a stale brand? Needing to Gen Z-ify your content? You aren't the only one! On today's podcast we speak with SVP Kate Rush Sheehy, of GSD&M, about her approach to modernizing brands. From consumer brands to travel, we will take a journey across her multi-vertical expertise and the learnings she has given back to the marketing industry. Oh and maybe a Halloween marketing question or two because Andy can't resist! 🎃 Learn more about your ad choices. Visit megaphone.fm/adchoices Dealing with a stale brand? Needing to Gen Z-ify your content? You aren't the only one!


On today's podcast we speak with SVP Kate Rush Sheehy, of GSD&M, about her approach to modernizing brands. From consumer brands to travel, we will take a journey across her multi-vertical expertise and the learnings she has given back to the marketing industry.


Oh and maybe a Halloween marketing question or two because Andy can't resist! 🎃

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3250 no The Making of a Marketer - The Marketing of Data Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 23 Aug 2024 04:39:00 -0000 full 2 32 Jess Nickerson and Andy Pondillo Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3061 no The Making of a Marketer - #AgencyLife in 24 On today's show we delve deep into the wild world of digital performance marketing! Agency Life = rapid agency changes in 2024. How are the top companies staying ahead? Today Phil Case, President and Chief Client Officer of Max Connect Digital joins the show to give his take on the ever changing landscape. From maximizing KPIs to client retention to agency culture, we're going to take a journey through the modern agency approach. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 13 Aug 2024 03:13:00 -0000 full 2 31 Jess Nickerson and Andy Pondillo On today's show we delve deep into the wild world of digital performance marketing! Agency Life = rapid agency changes in 2024. How are the top companies staying ahead? Today Phil Case, President and Chief Client Officer of Max Connect Digital joins the show to give his take on the ever changing landscape. From maximizing KPIs to client retention to agency culture, we're going to take a journey through the modern agency approach. Learn more about your ad choices. Visit megaphone.fm/adchoices On today's show we delve deep into the wild world of digital performance marketing!


Agency Life = rapid agency changes in 2024. How are the top companies staying ahead? Today Phil Case, President and Chief Client Officer of Max Connect Digital joins the show to give his take on the ever changing landscape. From maximizing KPIs to client retention to agency culture, we're going to take a journey through the modern agency approach.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3115 The Making of a Marketer - Olympics Marketing Breakdown Jess and Andy give us their take on Olympics marketing. Winners, losers, and are we thinking about Olympics marketing all wrong? Here are some on the spot opinions on this Friday! Learn more about your ad choices. Visit megaphone.fm/adchoices Sun, 11 Aug 2024 02:33:00 -0000 full 2 29 Jess Nickerson and Andy Pondillo Jess and Andy give us their take on Olympics marketing. Winners, losers, and are we thinking about Olympics marketing all wrong? Here are some on the spot opinions on this Friday! Learn more about your ad choices. Visit megaphone.fm/adchoices Jess and Andy give us their take on Olympics marketing. Winners, losers, and are we thinking about Olympics marketing all wrong? Here are some on the spot opinions on this Friday!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2105 no The Making of a Marketer - Entertainment Marketing Across the Globe 🎙️ Have you every wondered what it would be like to be a marketer working with the largest brands in entertainment and sports? Take a POV into this exciting world of marketing today GLOW creative agency Managing Partner, Mike Molnar. With over 25 years of experience in marketing and advertising, Mike has seen this industry shape, shift, reform, and turn into the empire it is today. But that is not without tests. As many of us know both streaming platforms, professional sports leagues, they have their ups and downs. With change comes opportunity. In today's podcast we look to Mike's leadership to explain how he has succeeded in this festive industry. What makes it pop? And how is GLOW leading the conversation? Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 23 Jul 2024 21:03:00 -0000 full 2 28 Jess Nickerson and Andy Pondillo 🎙️ Have you every wondered what it would be like to be a marketer working with the largest brands in entertainment and sports? Take a POV into this exciting world of marketing today GLOW creative agency Managing Partner, Mike Molnar. With over 25 years of experience in marketing and advertising, Mike has seen this industry shape, shift, reform, and turn into the empire it is today. But that is not without tests. As many of us know both streaming platforms, professional sports leagues, they have their ups and downs. With change comes opportunity. In today's podcast we look to Mike's leadership to explain how he has succeeded in this festive industry. What makes it pop? And how is GLOW leading the conversation? Learn more about your ad choices. Visit megaphone.fm/adchoices 🎙️ Have you every wondered what it would be like to be a marketer working with the largest brands in entertainment and sports? Take a POV into this exciting world of marketing today GLOW creative agency Managing Partner, Mike Molnar.


With over 25 years of experience in marketing and advertising, Mike has seen this industry shape, shift, reform, and turn into the empire it is today. But that is not without tests. As many of us know both streaming platforms, professional sports leagues, they have their ups and downs. With change comes opportunity.


In today's podcast we look to Mike's leadership to explain how he has succeeded in this festive industry. What makes it pop? And how is GLOW leading the conversation?

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2992 The Making of a Marketer - Rising in the World of AI 🤖 On today's episode we're venturing into the wild world of AI. From new technologies to new duties to new learnings, AI is rapidly changing the way marketing teams operate. Joining us is Co-Founder of Direqt, Nick Martin. Nick brought his company to life in 2017, embracing AI several years back. Direqt is a conversational AI platform that allows companies to build, brand, and grow their own chatbots. Trusted by more than 75 of the world's biggest brands, Direqt is showing tremendous growth. Leading the AI conversation, we're excited to discuss with Nick what it means to do AI the right way in 2024! Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 18 Jul 2024 19:04:00 -0000 full 2 27 Jess Nickerson and Andy Pondillo 🤖 On today's episode we're venturing into the wild world of AI. From new technologies to new duties to new learnings, AI is rapidly changing the way marketing teams operate. Joining us is Co-Founder of Direqt, Nick Martin. Nick brought his company to life in 2017, embracing AI several years back. Direqt is a conversational AI platform that allows companies to build, brand, and grow their own chatbots. Trusted by more than 75 of the world's biggest brands, Direqt is showing tremendous growth. Leading the AI conversation, we're excited to discuss with Nick what it means to do AI the right way in 2024! Learn more about your ad choices. Visit megaphone.fm/adchoices 🤖 On today's episode we're venturing into the wild world of AI.


From new technologies to new duties to new learnings, AI is rapidly changing the way marketing teams operate. Joining us is Co-Founder of Direqt, Nick Martin. Nick brought his company to life in 2017, embracing AI several years back. Direqt is a conversational AI platform that allows companies to build, brand, and grow their own chatbots. Trusted by more than 75 of the world's biggest brands, Direqt is showing tremendous growth.


Leading the AI conversation, we're excited to discuss with Nick what it means to do AI the right way in 2024!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3227 no The Making of a Marketer - Andy's Radio Airchecks... 12 Years Later Jess and Andy take a trip down memory lane and grade Andy's old radio demo reels. How would Andy have revisited his 21-year-old safe as a marketer, and how surprised is Jess by Andy's old ways? 😂 Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 11 Jul 2024 20:49:00 -0000 full 2 27 Jess Nickerson and Andy Pondillo Jess and Andy take a trip down memory lane and grade Andy's old radio demo reels. How would Andy have revisited his 21-year-old safe as a marketer, and how surprised is Jess by Andy's old ways? 😂 Learn more about your ad choices. Visit megaphone.fm/adchoices Jess and Andy take a trip down memory lane and grade Andy's old radio demo reels. How would Andy have revisited his 21-year-old safe as a marketer, and how surprised is Jess by Andy's old ways? 😂

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2596 no The Making of a Marketer - Book Club: New Happy It's day 3 of our summer tour! ☀️ 📖 We resume our book club episodes with bestselling author Stephanie Harrison. Stephanie recently released "New Happy: Getting Happiness Right in a World That's Got It Wrong." This book is a step-by-step guide to building the life you want, and reexamining what it means to be happy? The process of unwinding "old happy" and the societal pressures around the topic. Additionally we will learn about Stephanie's company The New Happy. Founded in 2018, her approach to happiness blends both science in philosophy in the pursuit of happiness. Working with companies across the world we will discover what is inspiring professionals to maximize their potential both at work and at home. Looking forward to a motivational afternoon and important discussion! Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 26 Jun 2024 20:42:00 -0000 full 2 26 Jess Nickerson and Andy Pondillo It's day 3 of our summer tour! ☀️ 📖 We resume our book club episodes with bestselling author Stephanie Harrison. Stephanie recently released "New Happy: Getting Happiness Right in a World That's Got It Wrong." This book is a step-by-step guide to building the life you want, and reexamining what it means to be happy? The process of unwinding "old happy" and the societal pressures around the topic. Additionally we will learn about Stephanie's company The New Happy. Founded in 2018, her approach to happiness blends both science in philosophy in the pursuit of happiness. Working with companies across the world we will discover what is inspiring professionals to maximize their potential both at work and at home. Looking forward to a motivational afternoon and important discussion! Learn more about your ad choices. Visit megaphone.fm/adchoices It's day 3 of our summer tour! ☀️


📖 We resume our book club episodes with bestselling author Stephanie Harrison. Stephanie recently released "New Happy: Getting Happiness Right in a World That's Got It Wrong." This book is a step-by-step guide to building the life you want, and reexamining what it means to be happy? The process of unwinding "old happy" and the societal pressures around the topic.


Additionally we will learn about Stephanie's company The New Happy. Founded in 2018, her approach to happiness blends both science in philosophy in the pursuit of happiness. Working with companies across the world we will discover what is inspiring professionals to maximize their potential both at work and at home.


Looking forward to a motivational afternoon and important discussion!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3490 no The Making of a Marketer - Executive Masterclass in 2024 We're continuing day 2 of our hashtag #SummerTour ☀️ with a masterclass in the realm of executive leadership. We're welcoming Michael Miller, Founder of Consiglieri, to discuss his impressive journey as a Creative Director and beyond. Michael boasts a whopping 20+ years of experience working with the nation's top brands such as Delta Airlines, Apple, Lucasfilm, and AT&T (among others). Michael served as the Vice President of Marketing at T-Mobile, where he founded their internal agency TMO Studios. Nowadays Michael is consulting fellow marketing executives with Consiglieri. We're excited to embrace the discussion today in learning what drives the modern marketing executive, and how Michael is best shaping the future for his partners. If you're a rising leader, you won't want to miss this one! Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 26 Jun 2024 03:31:00 -0000 full 2 25 Jess Nickerson and Andy Pondillo We're continuing day 2 of our hashtag #SummerTour ☀️ with a masterclass in the realm of executive leadership. We're welcoming Michael Miller, Founder of Consiglieri, to discuss his impressive journey as a Creative Director and beyond. Michael boasts a whopping 20+ years of experience working with the nation's top brands such as Delta Airlines, Apple, Lucasfilm, and AT&T (among others). Michael served as the Vice President of Marketing at T-Mobile, where he founded their internal agency TMO Studios. Nowadays Michael is consulting fellow marketing executives with Consiglieri. We're excited to embrace the discussion today in learning what drives the modern marketing executive, and how Michael is best shaping the future for his partners. If you're a rising leader, you won't want to miss this one! Learn more about your ad choices. Visit megaphone.fm/adchoices We're continuing day 2 of our hashtag #SummerTour ☀️ with a masterclass in the realm of executive leadership. We're welcoming Michael Miller, Founder of Consiglieri, to discuss his impressive journey as a Creative Director and beyond.


Michael boasts a whopping 20+ years of experience working with the nation's top brands such as Delta Airlines, Apple, Lucasfilm, and AT&T (among others). Michael served as the Vice President of Marketing at T-Mobile, where he founded their internal agency TMO Studios.


Nowadays Michael is consulting fellow marketing executives with Consiglieri. We're excited to embrace the discussion today in learning what drives the modern marketing executive, and how Michael is best shaping the future for his partners.


If you're a rising leader, you won't want to miss this one!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3779 The Making of a Marketer - Youth Advertising w/ SuperAwesome ☀️ Three podcasts in three days? Welcome to our first episode of our summer tour! Today we welcome Afton Thatcher and Katie Goldstein as we continue our discussion on youth marketing. They are leading the discussion on hosting a social media safe space for our youth at SuperAwesome. Trusted by over 300 brands, SuperAwesome provides solutions for safe youth advertising across social, gaming, and more! In today's discussion we will learn about the evolutions of youth marketing and making social media a happy and safe place. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 25 Jun 2024 13:58:00 -0000 full 2 24 Jess Nickerson and Andy Pondillo ☀️ Three podcasts in three days? Welcome to our first episode of our summer tour! Today we welcome Afton Thatcher and Katie Goldstein as we continue our discussion on youth marketing. They are leading the discussion on hosting a social media safe space for our youth at SuperAwesome. Trusted by over 300 brands, SuperAwesome provides solutions for safe youth advertising across social, gaming, and more! In today's discussion we will learn about the evolutions of youth marketing and making social media a happy and safe place. Learn more about your ad choices. Visit megaphone.fm/adchoices ☀️ Three podcasts in three days? Welcome to our first episode of our summer tour!


Today we welcome Afton Thatcher and Katie Goldstein as we continue our discussion on youth marketing. They are leading the discussion on hosting a social media safe space for our youth at SuperAwesome. Trusted by over 300 brands, SuperAwesome provides solutions for safe youth advertising across social, gaming, and more!


In today's discussion we will learn about the evolutions of youth marketing and making social media a happy and safe place.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3583 no The Making of a Marketer - Marketing Moneyball Do you play Marketing Moneyball? Are certain channels being overlooked or underlooked? Following up on a recent article written by Dr Grace Kite on Marketing Week, Jess Nickerson and Andy Pondillo give their take on constructing an efficient media mix. https://www.marketingweek.com/think-of-your-media-mix-like-moneyball-if-you-want-to-find-success/ Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 06 Jun 2024 20:23:00 -0000 full 2 22 Jess Nickerson and Andy Pondillo Do you play Marketing Moneyball? Are certain channels being overlooked or underlooked? Following up on a recent article written by Dr Grace Kite on Marketing Week, Jess Nickerson and Andy Pondillo give their take on constructing an efficient media mix. https://www.marketingweek.com/think-of-your-media-mix-like-moneyball-if-you-want-to-find-success/ Learn more about your ad choices. Visit megaphone.fm/adchoices Do you play Marketing Moneyball? Are certain channels being overlooked or underlooked? Following up on a recent article written by Dr Grace Kite on Marketing Week, Jess Nickerson and Andy Pondillo give their take on constructing an efficient media mix.


https://www.marketingweek.com/think-of-your-media-mix-like-moneyball-if-you-want-to-find-success/

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2557 no The Making of a Marketer - Eliminating Creator Cringe in '24 Personal branding is all the hype in 2024. But do you still feel the cringe? Is the cringe really a thing? Jess Nickerson and Andy Pondillo give their advice after a year of being in the game. Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 31 May 2024 20:43:00 -0000 full 2 22 Jess Nickerson and Andy Pondillo Personal branding is all the hype in 2024. But do you still feel the cringe? Is the cringe really a thing? Jess Nickerson and Andy Pondillo give their advice after a year of being in the game. Learn more about your ad choices. Visit megaphone.fm/adchoices Personal branding is all the hype in 2024. But do you still feel the cringe? Is the cringe really a thing?


Jess Nickerson and Andy Pondillo give their advice after a year of being in the game.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1678 no The Making of a Marketing - Marketing to our Younger Generation On today's show we welcome our first guest to our marketing to youth series. Duncan Campbell, as Content Acquisition Manager at Roblox, leads us through how his company has become one of the top entertainment platforms for users under 18. With that usage we explore the nuances and responsibilities in marketing to our youth. A platform driven by community, Duncan will help us understand the do's, don'ts and learnings of this unique marketing sector. Let's learn together as we kick off our series this afternoon! Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 23 May 2024 21:25:00 -0000 full 2 20 Jess Nickerson and Andy Pondillo On today's show we welcome our first guest to our marketing to youth series. Duncan Campbell, as Content Acquisition Manager at Roblox, leads us through how his company has become one of the top entertainment platforms for users under 18. With that usage we explore the nuances and responsibilities in marketing to our youth. A platform driven by community, Duncan will help us understand the do's, don'ts and learnings of this unique marketing sector. Let's learn together as we kick off our series this afternoon! Learn more about your ad choices. Visit megaphone.fm/adchoices On today's show we welcome our first guest to our marketing to youth series.

Duncan Campbell, as Content Acquisition Manager at Roblox, leads us through how his company has become one of the top entertainment platforms for users under 18. With that usage we explore the nuances and responsibilities in marketing to our youth. A platform driven by community, Duncan will help us understand the do's, don'ts and learnings of this unique marketing sector.

Let's learn together as we kick off our series this afternoon!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3013 no The Making of a Marketer - Youth Advertising Series Tee Up Jess and Andy introduce a new series in which they will take an in-depth look into marketing for our youth. Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 17 May 2024 19:25:00 -0000 full 2 20 Jess Nickerson and Andy Pondillo Jess and Andy introduce a new series in which they will take an in-depth look into marketing for our youth. Learn more about your ad choices. Visit megaphone.fm/adchoices Jess and Andy introduce a new series in which they will take an in-depth look into marketing for our youth.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2121 no The Making of a Marketer - SURREAL's Unreal Campaign Strategy Jess Nickerson and Andy Pondillo analyze SURREAL's campaign where they emphasize a few stats they aren't proud of! 😂 Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 10 May 2024 02:03:00 -0000 full 2 19 Jess Nickerson and Andy Pondillo Jess Nickerson and Andy Pondillo analyze SURREAL's campaign where they emphasize a few stats they aren't proud of! 😂 Learn more about your ad choices. Visit megaphone.fm/adchoices Jess Nickerson and Andy Pondillo analyze SURREAL's campaign where they emphasize a few stats they aren't proud of! 😂

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1202 no The Making of a Marketer - Defining Growth for the 2024 Agency Model 📊 On today's podcast we're talking growth strategy in the agency world. 🌎 From performance marketing to evolving clients to trust exercises. How are agencies able to both grow and retain clients? Is there a method to working through the performance KPI madness? President at Luquire, Stephanie Spicer, helps us answer these questions through her career journey. Spanning 12+ years at the agency, Stephanie has been a leader in growth strategy and the pivots necessary to keep Luquire on top of their game. From big brand implementation to custom solutions, Stephanie will take us through her journey to leading clients the right way. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 01 May 2024 20:55:00 -0000 full 2 18 Jess Nickerson and Andy Pondillo 📊 On today's podcast we're talking growth strategy in the agency world. 🌎 From performance marketing to evolving clients to trust exercises. How are agencies able to both grow and retain clients? Is there a method to working through the performance KPI madness? President at Luquire, Stephanie Spicer, helps us answer these questions through her career journey. Spanning 12+ years at the agency, Stephanie has been a leader in growth strategy and the pivots necessary to keep Luquire on top of their game. From big brand implementation to custom solutions, Stephanie will take us through her journey to leading clients the right way. Learn more about your ad choices. Visit megaphone.fm/adchoices 📊 On today's podcast we're talking growth strategy in the agency world. 🌎

From performance marketing to evolving clients to trust exercises. How are agencies able to both grow and retain clients? Is there a method to working through the performance KPI madness? President at Luquire, Stephanie Spicer, helps us answer these questions through her career journey.

Spanning 12+ years at the agency, Stephanie has been a leader in growth strategy and the pivots necessary to keep Luquire on top of their game. From big brand implementation to custom solutions, Stephanie will take us through her journey to leading clients the right way.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3686 The Making of a Marketer - Talent Showcase w/ George Trakas Our talent showcase continues with veteran sales pro and marketer George Trakas! With experiences across the tech sphere at LinkedIn, Sprinklr, and Asana, George focuses on passion as his guiding light to successful partnerships. During our conversation we will look to dive deeper into his magic as a consultant bringing large corporate teams together for a common goal. Furthermore, as a dual-citizen of the USA and Greece, what can we learn as marketers from having unique experiences across the world? We're excited to hear more from George and what his next moves are in the world of marketing! Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 25 Apr 2024 20:20:00 -0000 full 2 17 Jess Nickerson and Andy Pondillo Our talent showcase continues with veteran sales pro and marketer George Trakas! With experiences across the tech sphere at LinkedIn, Sprinklr, and Asana, George focuses on passion as his guiding light to successful partnerships. During our conversation we will look to dive deeper into his magic as a consultant bringing large corporate teams together for a common goal. Furthermore, as a dual-citizen of the USA and Greece, what can we learn as marketers from having unique experiences across the world? We're excited to hear more from George and what his next moves are in the world of marketing! Learn more about your ad choices. Visit megaphone.fm/adchoices Our talent showcase continues with veteran sales pro and marketer George Trakas!


With experiences across the tech sphere at LinkedIn, Sprinklr, and Asana, George focuses on passion as his guiding light to successful partnerships. During our conversation we will look to dive deeper into his magic as a consultant bringing large corporate teams together for a common goal. Furthermore, as a dual-citizen of the USA and Greece, what can we learn as marketers from having unique experiences across the world?


We're excited to hear more from George and what his next moves are in the world of marketing!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2979 no The Making of a Marketer - Getting Hired in Digital For today's short-form episode we piggyback on some of the learnings from our talent showcase of the last two weeks. What are some of the common traits about hiring in the digital media world? Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 19 Apr 2024 17:26:00 -0000 full 2 16 Jess Nickerson and Andy Pondillo For today's short-form episode we piggyback on some of the learnings from our talent showcase of the last two weeks. What are some of the common traits about hiring in the digital media world? Learn more about your ad choices. Visit megaphone.fm/adchoices For today's short-form episode we piggyback on some of the learnings from our talent showcase of the last two weeks. What are some of the common traits about hiring in the digital media world?

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2198 no The Making of a Marketer - Talent Showcase - W/ Susan Waldes On our second installment of our Talent Showcase we welcome Growth and Google Strategy expert, Susan Waldes, to the program. Boasting over 25 years of experience, Susan is an OG of the Google Marketing landscape. Scaling her expertise, Susan has succeeded in leadership roles at the director and President level. Most recently as President of Five Mill, Susan is one of Andy's former managers who had a significant impact in his career. We might have a story or two to tell! 😂 Today we highlight Susan's amazing contributions to the digital landscape, agency world, and forecast her next big plays in the digital industry. Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 12 Apr 2024 21:04:00 -0000 full 2 15 Jess Nickerson and Andy Pondillo On our second installment of our Talent Showcase we welcome Growth and Google Strategy expert, Susan Waldes, to the program. Boasting over 25 years of experience, Susan is an OG of the Google Marketing landscape. Scaling her expertise, Susan has succeeded in leadership roles at the director and President level. Most recently as President of Five Mill, Susan is one of Andy's former managers who had a significant impact in his career. We might have a story or two to tell! 😂 Today we highlight Susan's amazing contributions to the digital landscape, agency world, and forecast her next big plays in the digital industry. Learn more about your ad choices. Visit megaphone.fm/adchoices On our second installment of our Talent Showcase we welcome Growth and Google Strategy expert, Susan Waldes, to the program.


Boasting over 25 years of experience, Susan is an OG of the Google Marketing landscape. Scaling her expertise, Susan has succeeded in leadership roles at the director and President level. Most recently as President of Five Mill, Susan is one of Andy's former managers who had a significant impact in his career. We might have a story or two to tell! 😂


Today we highlight Susan's amazing contributions to the digital landscape, agency world, and forecast her next big plays in the digital industry.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3607 no The Making of a Marketer - Talent Showcase w/ Anthony Yepez Jess Nickerson and Andy Pondillo are excited highlight the top digital talent open to work across the LinkedIn sphere. Giving our guests a unique forum we will learn what drives them, recap the digital career they've constructed, and what their next play looks like. To start we're featuring Social Media Director Anthony Yepez. Anthony's career takes him back to 2009 when he got into the social media game in the infancy stages. Since, he has risen in his career supporting fitness brands such as Spartan Race, Bodybuilding.com, Orangetheory Fitness. Showcasing mastery on the organic, paid, and management side of social media, Anthony also boasts a huge presence amongst social media manager communities on LinkedIn. Stay tuned for an exciting conversation and insight into one of the top talents on the market! Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 03 Apr 2024 20:53:00 -0000 full 2 13 Jess Nickerson and Andy Pondillo Jess Nickerson and Andy Pondillo are excited highlight the top digital talent open to work across the LinkedIn sphere. Giving our guests a unique forum we will learn what drives them, recap the digital career they've constructed, and what their next play looks like. To start we're featuring Social Media Director Anthony Yepez. Anthony's career takes him back to 2009 when he got into the social media game in the infancy stages. Since, he has risen in his career supporting fitness brands such as Spartan Race, Bodybuilding.com, Orangetheory Fitness. Showcasing mastery on the organic, paid, and management side of social media, Anthony also boasts a huge presence amongst social media manager communities on LinkedIn. Stay tuned for an exciting conversation and insight into one of the top talents on the market! Learn more about your ad choices. Visit megaphone.fm/adchoices Jess Nickerson and Andy Pondillo are excited highlight the top digital talent open to work across the LinkedIn sphere. Giving our guests a unique forum we will learn what drives them, recap the digital career they've constructed, and what their next play looks like.

To start we're featuring Social Media Director Anthony Yepez. Anthony's career takes him back to 2009 when he got into the social media game in the infancy stages. Since, he has risen in his career supporting fitness brands such as Spartan Race, Bodybuilding.com, Orangetheory Fitness. Showcasing mastery on the organic, paid, and management side of social media, Anthony also boasts a huge presence amongst social media manager communities on LinkedIn.

Stay tuned for an exciting conversation and insight into one of the top talents on the market!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3143 The Making of a Marketer - Finding Your Brand Voice in 2024 What does it mean to find your brand voice in 2024 and how is it changing in the agency world? From the traditional side to the digital side, it's becoming more important to embrace our connected world. Where do we start? We tackle this subject with co-founder and CEO of JOAN Creative and JOAN Studios, Lisa Clunie. Her expertise has led to development of these two companies that have up-leveled brands such as Google, FitBit, and Virgin Hotels, among many others. JOAN has won awards such as Campaign Magazine's Independent Agency of the Year, along with AdWeek's Small Agency of the Year. As an award winning agency founder, how is Lisa viewing the future and what advice does she give when it comes to agencies marketing for themselves? We're looking forward to our discussion this afternoon! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 29 Mar 2024 19:54:00 -0000 full 2 13 Jess Nickerson and Andy Pondillo What does it mean to find your brand voice in 2024 and how is it changing in the agency world? From the traditional side to the digital side, it's becoming more important to embrace our connected world. Where do we start? We tackle this subject with co-founder and CEO of JOAN Creative and JOAN Studios, Lisa Clunie. Her expertise has led to development of these two companies that have up-leveled brands such as Google, FitBit, and Virgin Hotels, among many others. JOAN has won awards such as Campaign Magazine's Independent Agency of the Year, along with AdWeek's Small Agency of the Year. As an award winning agency founder, how is Lisa viewing the future and what advice does she give when it comes to agencies marketing for themselves? We're looking forward to our discussion this afternoon! Learn more about your ad choices. Visit megaphone.fm/adchoices What does it mean to find your brand voice in 2024 and how is it changing in the agency world? From the traditional side to the digital side, it's becoming more important to embrace our connected world. Where do we start?


We tackle this subject with co-founder and CEO of JOAN Creative and JOAN Studios, Lisa Clunie. Her expertise has led to development of these two companies that have up-leveled brands such as Google, FitBit, and Virgin Hotels, among many others. JOAN has won awards such as Campaign Magazine's Independent Agency of the Year, along with AdWeek's Small Agency of the Year.


As an award winning agency founder, how is Lisa viewing the future and what advice does she give when it comes to agencies marketing for themselves? We're looking forward to our discussion this afternoon!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3164 The Making of a Marketer - Branding on the Move What does branding on the move feel like? Jess Nickerson and Andy Pondillo discuss how a few live moments can turn into a volume of impactful posts for your content calendar. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 25 Mar 2024 15:53:00 -0000 full 2 12 Jess Nickerson and Andy Pondillo What does branding on the move feel like? Jess Nickerson and Andy Pondillo discuss how a few live moments can turn into a volume of impactful posts for your content calendar. Learn more about your ad choices. Visit megaphone.fm/adchoices What does branding on the move feel like? Jess Nickerson and Andy Pondillo discuss how a few live moments can turn into a volume of impactful posts for your content calendar.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1513 no The Making of a Marketer - Lead by Design Are you kicking the tires on a personal branding strategy but unsure of where to start? When building a new company or program, sometimes there's no choice but to start! We welcome Founder & Chief Consultant of Lead by Design Lab, LaToya Jordan, to the program. Lead by Design Lab specializes in a human-centered coaching program crafted for executives looking to up-level their leadership skills. In our conversation we will explore how LaToya built this program at the end of 2019 into what it is today. But more specifically how did she market herself when building a program from scratch? Is there a blueprint to the personal branding game, or was it a journey she learned throughout the process? What does it take for someone to find their inner creativity to make it happen? Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 12 Mar 2024 21:06:00 -0000 full 2 11 Jess Nickerson and Andy Pondillo Are you kicking the tires on a personal branding strategy but unsure of where to start? When building a new company or program, sometimes there's no choice but to start! We welcome Founder & Chief Consultant of Lead by Design Lab, LaToya Jordan, to the program. Lead by Design Lab specializes in a human-centered coaching program crafted for executives looking to up-level their leadership skills. In our conversation we will explore how LaToya built this program at the end of 2019 into what it is today. But more specifically how did she market herself when building a program from scratch? Is there a blueprint to the personal branding game, or was it a journey she learned throughout the process? What does it take for someone to find their inner creativity to make it happen? Learn more about your ad choices. Visit megaphone.fm/adchoices Are you kicking the tires on a personal branding strategy but unsure of where to start? When building a new company or program, sometimes there's no choice but to start!

We welcome Founder & Chief Consultant of Lead by Design Lab, LaToya Jordan, to the program.

Lead by Design Lab specializes in a human-centered coaching program crafted for executives looking to up-level their leadership skills. In our conversation we will explore how LaToya built this program at the end of 2019 into what it is today. But more specifically how did she market herself when building a program from scratch? Is there a blueprint to the personal branding game, or was it a journey she learned throughout the process? What does it take for someone to find their inner creativity to make it happen?

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3812 The Making of a Marketer - Risky Campaign SZN It's risky campaign season on today's show! We dissect some of the riskier campaigns of the last decade and give their take on what went right and what went wrong? We also elaborate on what it means to take a "risk" in today's marketing culture and how they'd control the implementation across digital platforms. Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 29 Feb 2024 04:57:00 -0000 full 2 10 Jess Nickerson and Andy Pondillo It's risky campaign season on today's show! We dissect some of the riskier campaigns of the last decade and give their take on what went right and what went wrong? We also elaborate on what it means to take a "risk" in today's marketing culture and how they'd control the implementation across digital platforms. Learn more about your ad choices. Visit megaphone.fm/adchoices It's risky campaign season on today's show!


We dissect some of the riskier campaigns of the last decade and give their take on what went right and what went wrong? We also elaborate on what it means to take a "risk" in today's marketing culture and how they'd control the implementation across digital platforms.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1653 no The Making of a Marketer - Becoming the Agency of the Year Have you ever wondered if you could start your own marketing company? How would you run it? How risky would it be? How do you live out your creative dreams and scale to the highest of highs? We explore this topic with Co-Founder and CEO of Battery, Anson Sowby. Anson's leadership has led Battery to becoming a 3-time Ad Age Agencies of the Year. From working his way up as a marketer to running an agency that has done work for companies such as Netflix and Epic Games, we're excited to hear about his path. Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 23 Feb 2024 22:01:00 -0000 full 2 9 Jess Nickerson and Andy Pondillo Have you ever wondered if you could start your own marketing company? How would you run it? How risky would it be? How do you live out your creative dreams and scale to the highest of highs? We explore this topic with Co-Founder and CEO of Battery, Anson Sowby. Anson's leadership has led Battery to becoming a 3-time Ad Age Agencies of the Year. From working his way up as a marketer to running an agency that has done work for companies such as Netflix and Epic Games, we're excited to hear about his path. Learn more about your ad choices. Visit megaphone.fm/adchoices Have you ever wondered if you could start your own marketing company? How would you run it? How risky would it be? How do you live out your creative dreams and scale to the highest of highs?


We explore this topic with Co-Founder and CEO of Battery, Anson Sowby. Anson's leadership has led Battery to becoming a 3-time Ad Age Agencies of the Year. From working his way up as a marketer to running an agency that has done work for companies such as Netflix and Epic Games, we're excited to hear about his path.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3307 no The Making of a Marketer - 🏈 Wins and Losses from Super Bowl LVIII Ads Jess and Andy have an unscripted breakdown of last night's Super Bowl ads. Who won, who lost, and who can utilize their Super Bowl ad splash to carry out success in 2024? Let's also talk a little music. Usher, Ludacris, Taylor Swift sightings, and what happened to the rumored Justin Bieber guest appearance? Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 12 Feb 2024 23:01:00 -0000 full 2 8 Jess Nickerson and Andy Pondillo Jess and Andy have an unscripted breakdown of last night's Super Bowl ads. Who won, who lost, and who can utilize their Super Bowl ad splash to carry out success in 2024? Let's also talk a little music. Usher, Ludacris, Taylor Swift sightings, and what happened to the rumored Justin Bieber guest appearance? Learn more about your ad choices. Visit megaphone.fm/adchoices Jess and Andy have an unscripted breakdown of last night's Super Bowl ads. Who won, who lost, and who can utilize their Super Bowl ad splash to carry out success in 2024?

Let's also talk a little music. Usher, Ludacris, Taylor Swift sightings, and what happened to the rumored Justin Bieber guest appearance?

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2693 no The Making of a Marketer - Finding Your Voice in Thought Leadership Thought leadership has become the trending B2B social media topics in 2024. With such a wide spectrum of content, strategies, and styles, the book is being written daily. LinkedIn Senior Leader and Top Voice, Amber Naslund, joins the podcast to discuss her rise in this space. Through authenticity, consistency, and vulnerability, Amber has inspired thousands with her honest words. What got her going on the platform, and what can we learn from her journey? Prepare to be inspired this afternoon as we explore what it means to make an impact as a thought leader. Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 08 Feb 2024 22:39:00 -0000 full 2 7 Jess Nickerson and Andy Pondillo Thought leadership has become the trending B2B social media topics in 2024. With such a wide spectrum of content, strategies, and styles, the book is being written daily. LinkedIn Senior Leader and Top Voice, Amber Naslund, joins the podcast to discuss her rise in this space. Through authenticity, consistency, and vulnerability, Amber has inspired thousands with her honest words. What got her going on the platform, and what can we learn from her journey? Prepare to be inspired this afternoon as we explore what it means to make an impact as a thought leader. Learn more about your ad choices. Visit megaphone.fm/adchoices Thought leadership has become the trending B2B social media topics in 2024. With such a wide spectrum of content, strategies, and styles, the book is being written daily.

LinkedIn Senior Leader and Top Voice, Amber Naslund, joins the podcast to discuss her rise in this space. Through authenticity, consistency, and vulnerability, Amber has inspired thousands with her honest words. What got her going on the platform, and what can we learn from her journey?

Prepare to be inspired this afternoon as we explore what it means to make an impact as a thought leader.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3603 no The Making of a Marketer - Book Club "Britney Spears The Woman in Me" 📚 On today's book club episode Jess and Andy review their recent read "Britney Spears The Woman in Me." In this book Britney Spears is able to tell her story for this first time. From her rise to fame, romances, and conservatorship. Analyzing this book from a marketing perspective, we will tackle the aspect of how certain people are marketed, sometimes negatively, unfairly, and potentially beyond their control. We explore the importance of authenticity and the dangers of what could happen when we let others steal this from us in the marketing room. How is Britney's story relevant to the modern day marketing techniques. We look to explore a variation of topics soon! Learn more about your ad choices. Visit megaphone.fm/adchoices Sat, 03 Feb 2024 01:34:00 -0000 full 2 6 Jess Nickerson and Andy Pondillo 📚 On today's book club episode Jess and Andy review their recent read "Britney Spears The Woman in Me." In this book Britney Spears is able to tell her story for this first time. From her rise to fame, romances, and conservatorship. Analyzing this book from a marketing perspective, we will tackle the aspect of how certain people are marketed, sometimes negatively, unfairly, and potentially beyond their control. We explore the importance of authenticity and the dangers of what could happen when we let others steal this from us in the marketing room. How is Britney's story relevant to the modern day marketing techniques. We look to explore a variation of topics soon! Learn more about your ad choices. Visit megaphone.fm/adchoices 📚 On today's book club episode Jess and Andy review their recent read "Britney Spears The Woman in Me." In this book Britney Spears is able to tell her story for this first time. From her rise to fame, romances, and conservatorship.

Analyzing this book from a marketing perspective, we will tackle the aspect of how certain people are marketed, sometimes negatively, unfairly, and potentially beyond their control. We explore the importance of authenticity and the dangers of what could happen when we let others steal this from us in the marketing room.

How is Britney's story relevant to the modern day marketing techniques. We look to explore a variation of topics soon!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2484 no The Making of a Marketer - Art of Driving Business Growth We welcome CEO and Founder of Digital Clarity, Reggie James, to the program. 🎨 Our theme centers around the art that is business growth. As a leader of a digital agency, Reggie is tasked with providing digital solutions that yield ROI over everything. But how do you build trust with a client to allow an agency to both test and succeed? What are the pillars of the agency to client relationship that allow for longterm success? If you're someone looking to learn about the nuances of the agency to client relationship this episode is for you! Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 25 Jan 2024 19:19:00 -0000 full 1 5 Jess Nickerson and Andy Pondillo We welcome CEO and Founder of Digital Clarity, Reggie James, to the program. 🎨 Our theme centers around the art that is business growth. As a leader of a digital agency, Reggie is tasked with providing digital solutions that yield ROI over everything. But how do you build trust with a client to allow an agency to both test and succeed? What are the pillars of the agency to client relationship that allow for longterm success? If you're someone looking to learn about the nuances of the agency to client relationship this episode is for you! Learn more about your ad choices. Visit megaphone.fm/adchoices We welcome CEO and Founder of Digital Clarity, Reggie James, to the program. 🎨 Our theme centers around the art that is business growth.

As a leader of a digital agency, Reggie is tasked with providing digital solutions that yield ROI over everything. But how do you build trust with a client to allow an agency to both test and succeed? What are the pillars of the agency to client relationship that allow for longterm success?

If you're someone looking to learn about the nuances of the agency to client relationship this episode is for you!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3269 no The Making of a Marketer - Erasing Stigmas in Healthcare Marketing 🎙️ We're looking forward to exploring the depths of healthcare marketing on this episode! We welcome Melissa Fors Shackelford, MBA, healthcare marketing executive and board director that has led marketing at such brands as Optum, Hazelden Betty Ford and Express Scripts. In 2020 Melissa was the recipient of the Women's Health Leadership TRUST Award. The TRUST Awards celebrate Minnesota women and companies that are helping the healthcare industry advance boldly into the future. Our focus on this episode is to evaluate the stigmas that are attached to healthcare marketing and the deep impact they have on audiences. How has Melissa made it part of her career mission to lead change in this industry, and how is the marketing industry doing as a whole? Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 22 Jan 2024 15:10:00 -0000 full 2 4 Jess Nickerson and Andy Pondillo 🎙️ We're looking forward to exploring the depths of healthcare marketing on this episode! We welcome Melissa Fors Shackelford, MBA, healthcare marketing executive and board director that has led marketing at such brands as Optum, Hazelden Betty Ford and Express Scripts. In 2020 Melissa was the recipient of the Women's Health Leadership TRUST Award. The TRUST Awards celebrate Minnesota women and companies that are helping the healthcare industry advance boldly into the future. Our focus on this episode is to evaluate the stigmas that are attached to healthcare marketing and the deep impact they have on audiences. How has Melissa made it part of her career mission to lead change in this industry, and how is the marketing industry doing as a whole? Learn more about your ad choices. Visit megaphone.fm/adchoices 🎙️ We're looking forward to exploring the depths of healthcare marketing on this episode! We welcome Melissa Fors Shackelford, MBA, healthcare marketing executive and board director that has led marketing at such brands as Optum, Hazelden Betty Ford and Express Scripts. In 2020 Melissa was the recipient of the Women's Health Leadership TRUST Award. The TRUST Awards celebrate Minnesota women and companies that are helping the healthcare industry advance boldly into the future.

Our focus on this episode is to evaluate the stigmas that are attached to healthcare marketing and the deep impact they have on audiences. How has Melissa made it part of her career mission to lead change in this industry, and how is the marketing industry doing as a whole?

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3089 no The Making of a Marketer - Secret Sauce for Marketing Leaders in '24 We welcome Starbucks Group Manager, Global CPG Brand & Innovation Strategy, Katherine Cobb to the show! Jess and Andy explore how Katherine leads at one of the biggest brands in the world with creativity and gratitude. From product marketing to experiential marketing to seasonal planning, we will see how the magic all comes together! Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 16 Jan 2024 21:45:00 -0000 full 2 3 Jess Nickerson and Andy Pondillo We welcome Starbucks Group Manager, Global CPG Brand & Innovation Strategy, Katherine Cobb to the show! Jess and Andy explore how Katherine leads at one of the biggest brands in the world with creativity and gratitude. From product marketing to experiential marketing to seasonal planning, we will see how the magic all comes together! Learn more about your ad choices. Visit megaphone.fm/adchoices We welcome Starbucks Group Manager, Global CPG Brand & Innovation Strategy, Katherine Cobb to the show!


Jess and Andy explore how Katherine leads at one of the biggest brands in the world with creativity and gratitude. From product marketing to experiential marketing to seasonal planning, we will see how the magic all comes together!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3375 The Making of a Marketer - 2023 Marketing Lookback 🎊 On our New Year episode Jess and Andy kick off 2024 with a 2023 year in review! We will revisit trends that caught our eye in 2023, where they are headed, and dare we say a few bold predictions for the year to come? Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 05 Jan 2024 21:33:00 -0000 full 2 2 Jess Nickerson and Andy Pondillo 🎊 On our New Year episode Jess and Andy kick off 2024 with a 2023 year in review! We will revisit trends that caught our eye in 2023, where they are headed, and dare we say a few bold predictions for the year to come? Learn more about your ad choices. Visit megaphone.fm/adchoices 🎊 On our New Year episode Jess and Andy kick off 2024 with a 2023 year in review! We will revisit trends that caught our eye in 2023, where they are headed, and dare we say a few bold predictions for the year to come?

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2106 no The Making of a Marketer - Distilling the CMO and Marketer Relationship 🎙️ Season 2 of the program is set to kick off! Joining us is Clark Barron, Founder and CEO of Demand Gen Therapy. Clark strives for authenticity on his platform, boasting a podcast the brings real marketing back to real marketers. His LinkedIn posts have drawn quite the interest from the digital marketing crowd and offer a unique perspective only Clark can provide. We're excited to welcome his wisdom and guidance as we address tougher topics. For our session we focus on the POV of the CMO and marketing team (or lack there of) relationship. We dive deep exploring elephants 🐘 in the room, cracks deep within the surface, and is there a resolution both sides can strive to find in 2024? Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 22 Dec 2023 19:59:00 -0000 full 2 1 Jess Nickerson and Andy Pondillo 🎙️ Season 2 of the program is set to kick off! Joining us is Clark Barron, Founder and CEO of Demand Gen Therapy. Clark strives for authenticity on his platform, boasting a podcast the brings real marketing back to real marketers. His LinkedIn posts have drawn quite the interest from the digital marketing crowd and offer a unique perspective only Clark can provide. We're excited to welcome his wisdom and guidance as we address tougher topics. For our session we focus on the POV of the CMO and marketing team (or lack there of) relationship. We dive deep exploring elephants 🐘 in the room, cracks deep within the surface, and is there a resolution both sides can strive to find in 2024? Learn more about your ad choices. Visit megaphone.fm/adchoices 🎙️ Season 2 of the program is set to kick off!


Joining us is Clark Barron, Founder and CEO of Demand Gen Therapy. Clark strives for authenticity on his platform, boasting a podcast the brings real marketing back to real marketers. His LinkedIn posts have drawn quite the interest from the digital marketing crowd and offer a unique perspective only Clark can provide. We're excited to welcome his wisdom and guidance as we address tougher topics.


For our session we focus on the POV of the CMO and marketing team (or lack there of) relationship. We dive deep exploring elephants 🐘 in the room, cracks deep within the surface, and is there a resolution both sides can strive to find in 2024?

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3620 no The Making of a Marketer - Season 1 Recap 🎁 Jess Nickerson and Andy Pondillo wrap up season 1 of the program and preview us for what is in store for next season! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 08 Dec 2023 20:24:00 -0000 full 1 36 Jess Nickerson and Andy Pondillo 🎁 Jess Nickerson and Andy Pondillo wrap up season 1 of the program and preview us for what is in store for next season! Learn more about your ad choices. Visit megaphone.fm/adchoices 🎁 Jess Nickerson and Andy Pondillo wrap up season 1 of the program and preview us for what is in store for next season!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1933 The Making of a Marketer - Gratitude in Leadership Today we welcome Aaron Fung. Working across tech, Aaron is a pioneer in supporting business leaders, career coaching, growth strategy, and inclusion and diversity. His background and expertise in helping people discover career clarity has led Aaron to his current roles as the Co-President, Midwest Chapter at Ascend Midwest and a Career Coach at CoachingAF. For today's program we are excited to discuss how expressing gratitude can make you more influential and respected. How does Aaron bring this to the table in his leadership roles? What can our future leaders take away from the conversation? Get to know Aaron better and join us for this meaningful episode! Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 04 Dec 2023 15:06:00 -0000 full 1 35 Jess Nickerson and Andy Pondillo Today we welcome Aaron Fung. Working across tech, Aaron is a pioneer in supporting business leaders, career coaching, growth strategy, and inclusion and diversity. His background and expertise in helping people discover career clarity has led Aaron to his current roles as the Co-President, Midwest Chapter at Ascend Midwest and a Career Coach at CoachingAF. For today's program we are excited to discuss how expressing gratitude can make you more influential and respected. How does Aaron bring this to the table in his leadership roles? What can our future leaders take away from the conversation? Get to know Aaron better and join us for this meaningful episode! Learn more about your ad choices. Visit megaphone.fm/adchoices Today we welcome Aaron Fung. Working across tech, Aaron is a pioneer in supporting business leaders, career coaching, growth strategy, and inclusion and diversity. His background and expertise in helping people discover career clarity has led Aaron to his current roles as the Co-President, Midwest Chapter at Ascend Midwest and a Career Coach at CoachingAF.


For today's program we are excited to discuss how expressing gratitude can make you more influential and respected. How does Aaron bring this to the table in his leadership roles? What can our future leaders take away from the conversation? Get to know Aaron better and join us for this meaningful episode!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2595 yes The Making of a Marketer - Combining Brainpower 101 On this episode we give thanks to those who have collaborated with us and helped us in our career journeys. Andy invites former coworker and current Brand Manager at Boncom, Valerie Evans, onto the program to discuss their journey 3+ years ago. Together they were tasked with learning LinkedIn, a new vertical, and writing styles during a pandemic. How did they collaborate successfully and how did it shape their careers for today? Stay tuned for a career learning story that can inspire all of us in the marketing world! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 17 Nov 2023 22:56:00 -0000 full 1 34 Jess Nickerson and Andy Pondillo On this episode we give thanks to those who have collaborated with us and helped us in our career journeys. Andy invites former coworker and current Brand Manager at Boncom, Valerie Evans, onto the program to discuss their journey 3+ years ago. Together they were tasked with learning LinkedIn, a new vertical, and writing styles during a pandemic. How did they collaborate successfully and how did it shape their careers for today? Stay tuned for a career learning story that can inspire all of us in the marketing world! Learn more about your ad choices. Visit megaphone.fm/adchoices On this episode we give thanks to those who have collaborated with us and helped us in our career journeys. Andy invites former coworker and current Brand Manager at Boncom, Valerie Evans, onto the program to discuss their journey 3+ years ago. Together they were tasked with learning LinkedIn, a new vertical, and writing styles during a pandemic. How did they collaborate successfully and how did it shape their careers for today?

Stay tuned for a career learning story that can inspire all of us in the marketing world!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3417 no The Making of a Marketer: Eliminating Black Friday Junk Ads! Has your social media feed become a lot of junk or a lot of white noise around the holidays? 🎁 Andy puts on his professor hat this afternoon and sees if he can work with Jess to develop a repeatable #BlackFriday marketing plan, that breaks through the boring! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 10 Nov 2023 02:08:00 -0000 full 1 33 Jess Nickerson and Andy Pondillo Has your social media feed become a lot of junk or a lot of white noise around the holidays? 🎁 Andy puts on his professor hat this afternoon and sees if he can work with Jess to develop a repeatable #BlackFriday marketing plan, that breaks through the boring! Learn more about your ad choices. Visit megaphone.fm/adchoices Has your social media feed become a lot of junk or a lot of white noise around the holidays? 🎁


Andy puts on his professor hat this afternoon and sees if he can work with Jess to develop a repeatable #BlackFriday marketing plan, that breaks through the boring!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2134 no The Making of a Marketer - The Making of Event Magic 🎩 We welcome back Owner and Executive Director of the Mental Health Marketing Conference, Steve Turney! Following the success of the 2023 edition of the conference Steve is back into planning mode for the next cycle. From inspiring mental health conversation to marketing strategies in the industry, this conference is certainly special. Let's take a look back at what went right, what went great, and what Steve learned from this year's event? Additionally, we will explore what it takes to create an event of this magnitude. Is there a how-to guide on event creation? What marketing skills does someone need to possess in this world? Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 26 Oct 2023 01:24:01 -0000 full 1 32 Jess Nickerson and Andy Pondillo We welcome back Owner and Executive Director of the Mental Health Marketing Conference, Steve Turney! Following the success of the 2023 edition of the conference Steve is back into planning mode for the next cycle. From inspiring mental health conversation to marketing strategies in the industry, this conference is certainly special. Let's take a look back at what went right, what went great, and what Steve learned from this year's event? Additionally, we will explore what it takes to create an event of this magnitude. Is there a how-to guide on event creation? What marketing skills does someone need to possess in this world? Learn more about your ad choices. Visit megaphone.fm/adchoices We welcome back Owner and Executive Director of the Mental Health Marketing Conference, Steve Turney!

Following the success of the 2023 edition of the conference Steve is back into planning mode for the next cycle. From inspiring mental health conversation to marketing strategies in the industry, this conference is certainly special. Let's take a look back at what went right, what went great, and what Steve learned from this year's event?

Additionally, we will explore what it takes to create an event of this magnitude. Is there a how-to guide on event creation? What marketing skills does someone need to possess in this world?

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3516 The Making of a Marketer - Book Club "Sitting Pretty" 📚We're back this afternoon with our Marketers Book Club! 📚 Jess Nickerson and Andy Pondillo will be joined by author, designer, and educator Susie Wise. Together we conduct a book club review of "Sitting Pretty" authored by Rebekah G. Taussig. During this discussion we take a look at how Rebekah challenges typical views of disability and how we can truly connect to really make this world a better place. We expand on her thought leadership skills around disability and how she captivates her audience with authenticity. Rebekah challenges the status quo of marketing and communications through her personal lens. How can we relate this book to our day to day. What thoughts does it bring out? This and more on our second book club episode! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 20 Oct 2023 04:04:00 -0000 full 1 31 Jess Nickerson and Andy Pondillo 📚We're back this afternoon with our Marketers Book Club! 📚 Jess Nickerson and Andy Pondillo will be joined by author, designer, and educator Susie Wise. Together we conduct a book club review of "Sitting Pretty" authored by Rebekah G. Taussig. During this discussion we take a look at how Rebekah challenges typical views of disability and how we can truly connect to really make this world a better place. We expand on her thought leadership skills around disability and how she captivates her audience with authenticity. Rebekah challenges the status quo of marketing and communications through her personal lens. How can we relate this book to our day to day. What thoughts does it bring out? This and more on our second book club episode! Learn more about your ad choices. Visit megaphone.fm/adchoices 📚We're back this afternoon with our Marketers Book Club! 📚


Jess Nickerson and Andy Pondillo will be joined by author, designer, and educator Susie Wise. Together we conduct a book club review of "Sitting Pretty" authored by Rebekah G. Taussig.


During this discussion we take a look at how Rebekah challenges typical views of disability and how we can truly connect to really make this world a better place. We expand on her thought leadership skills around disability and how she captivates her audience with authenticity. Rebekah challenges the status quo of marketing and communications through her personal lens. How can we relate this book to our day to day. What thoughts does it bring out?


This and more on our second book club episode!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3201 The Making of a Marketer - Marketing Solutions 101 Come whiteboard with us to build a better marketing strategy on this mini episode! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 22 Sep 2023 01:41:34 -0000 bonus 1 30 Jess Nickerson and Andy Pondillo Come whiteboard with us to build a better marketing strategy on this mini episode! Learn more about your ad choices. Visit megaphone.fm/adchoices Come whiteboard with us to build a better marketing strategy on this mini episode!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1391 The Making of a Marketer - Marketing for IPO The more we talk about marketing, the more layers we discover. There are so many different levels to this field, and all have their unique learnings. In this episode Jess and Andy discuss the nuances to marketing for an IPO, gaining investors, and building brand messaging that will resonate down the line. We're excited to welcome Josh Marshall Communications Director at Intuitive Machines, to explain how he is scaling his company to success. Intuitive Machines is a space company providing products and services to support sustained human exploration to the Moon, Mars, and beyond. From our desk to the Moon, how does Josh stand out in making the mission come to reality? More on this episode! Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 14 Sep 2023 02:40:00 -0000 full 1 29 Jess Nickerson and Andy Pondillo The more we talk about marketing, the more layers we discover. There are so many different levels to this field, and all have their unique learnings. In this episode Jess and Andy discuss the nuances to marketing for an IPO, gaining investors, and building brand messaging that will resonate down the line. We're excited to welcome Josh Marshall Communications Director at Intuitive Machines, to explain how he is scaling his company to success. Intuitive Machines is a space company providing products and services to support sustained human exploration to the Moon, Mars, and beyond. From our desk to the Moon, how does Josh stand out in making the mission come to reality? More on this episode! Learn more about your ad choices. Visit megaphone.fm/adchoices The more we talk about marketing, the more layers we discover. There are so many different levels to this field, and all have their unique learnings. In this episode Jess and Andy discuss the nuances to marketing for an IPO, gaining investors, and building brand messaging that will resonate down the line.


We're excited to welcome Josh Marshall Communications Director at Intuitive Machines, to explain how he is scaling his company to success. Intuitive Machines is a space company providing products and services to support sustained human exploration to the Moon, Mars, and beyond.


From our desk to the Moon, how does Josh stand out in making the mission come to reality? More on this episode!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3186 The Making of a Marketer - Marketing AMA Jess Nickerson and Andy Pondillo have their first #AMA session with a fully unscripted episode! Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 31 Aug 2023 21:08:00 -0000 full 1 28 Jess Nickerson and Andy Pondillo Jess Nickerson and Andy Pondillo have their first #AMA session with a fully unscripted episode! Learn more about your ad choices. Visit megaphone.fm/adchoices Jess Nickerson and Andy Pondillo have their first #AMA session with a fully unscripted episode!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2559 The Making of a Marketer - Entrepreneurial Spirit What happens when marketing, sales, business, and leadership all collide? We call that entrepreneurship! On this episode we explore the creative mind of David Schneider, CEO of Shortlist, to discuss his entrepreneurial journey. Leading growth at Shortlist, David's company specializes in SEO, website development, and content mastery. What does it take to operate successfully in today's climate? What is a day to day like for a CEO? And for our future entrepreneurs out there, what are the steps to success? Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 23 Aug 2023 21:21:00 -0000 full Jess Nickerson and Andy Pondillo What happens when marketing, sales, business, and leadership all collide? We call that entrepreneurship! On this episode we explore the creative mind of David Schneider, CEO of Shortlist, to discuss his entrepreneurial journey. Leading growth at Shortlist, David's company specializes in SEO, website development, and content mastery. What does it take to operate successfully in today's climate? What is a day to day like for a CEO? And for our future entrepreneurs out there, what are the steps to success? Learn more about your ad choices. Visit megaphone.fm/adchoices What happens when marketing, sales, business, and leadership all collide? We call that entrepreneurship!

On this episode we explore the creative mind of David Schneider, CEO of Shortlist, to discuss his entrepreneurial journey. Leading growth at Shortlist, David's company specializes in SEO, website development, and content mastery. What does it take to operate successfully in today's climate? What is a day to day like for a CEO? And for our future entrepreneurs out there, what are the steps to success?

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3360 The Making of a Marketer - Crafting Ideascience I'm sure we can all think of a list of our creative ideas that are stuck somewhere on a back burner that have never seen the finish line. Building a new program or product can be challenging! So what does it take to unlock your ultimate inner creativity in a way that can best support your audience? On this episode we welcome Stoked Senior Directors Joshua Ruff and Marcus Hollinger. We discuss how they have combining efforts to develop "Idea Science" and what it will take to launch at Stoked this fall. Additionally, we will explore all of what Idea Science has to offer, with the unique ability to explore the creativity of musicians and tie it back into our marketing world! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 18 Aug 2023 19:41:00 -0000 full 1 26 Jess Nickerson and Andy Pondillo I'm sure we can all think of a list of our creative ideas that are stuck somewhere on a back burner that have never seen the finish line. Building a new program or product can be challenging! So what does it take to unlock your ultimate inner creativity in a way that can best support your audience? On this episode we welcome Stoked Senior Directors Joshua Ruff and Marcus Hollinger. We discuss how they have combining efforts to develop "Idea Science" and what it will take to launch at Stoked this fall. Additionally, we will explore all of what Idea Science has to offer, with the unique ability to explore the creativity of musicians and tie it back into our marketing world! Learn more about your ad choices. Visit megaphone.fm/adchoices I'm sure we can all think of a list of our creative ideas that are stuck somewhere on a back burner that have never seen the finish line. Building a new program or product can be challenging! So what does it take to unlock your ultimate inner creativity in a way that can best support your audience?


On this episode we welcome Stoked Senior Directors Joshua Ruff and Marcus Hollinger. We discuss how they have combining efforts to develop "Idea Science" and what it will take to launch at Stoked this fall. Additionally, we will explore all of what Idea Science has to offer, with the unique ability to explore the creativity of musicians and tie it back into our marketing world!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3698 The Making of a Marketer - Summertime Madness Have you been experiencing "Summertime Madness" with your seasonal marketing? As the temperatures stay warm, summertime marketing is in full swing for the month of August. (It's not time for pumpkin spice quite yet) In this episode we discuss the nuances of seasonal marketing Zain Bidiwala. A digital and social media veteran, Zain has excelled in developing seasonal campaigns across Hilton Hotels, Visit Houston, and NBG Home. From driving engagement to big dollars, Zain will help us tackle Summertime Madness. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 07 Aug 2023 21:41:00 -0000 full Jess Nickerson and Andy Pondillo Have you been experiencing "Summertime Madness" with your seasonal marketing? As the temperatures stay warm, summertime marketing is in full swing for the month of August. (It's not time for pumpkin spice quite yet) In this episode we discuss the nuances of seasonal marketing Zain Bidiwala. A digital and social media veteran, Zain has excelled in developing seasonal campaigns across Hilton Hotels, Visit Houston, and NBG Home. From driving engagement to big dollars, Zain will help us tackle Summertime Madness. Learn more about your ad choices. Visit megaphone.fm/adchoices Have you been experiencing "Summertime Madness" with your seasonal marketing? As the temperatures stay warm, summertime marketing is in full swing for the month of August. (It's not time for pumpkin spice quite yet)

In this episode we discuss the nuances of seasonal marketing Zain Bidiwala. A digital and social media veteran, Zain has excelled in developing seasonal campaigns across Hilton Hotels, Visit Houston, and NBG Home. From driving engagement to big dollars, Zain will help us tackle Summertime Madness.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3567 The Making of a Marketer - Marketing Done Disney Jess Nickerson and Andy Pondillo are back at it as we begin our heavily awaited Theme Park Marketing series! 🎢 To begin the series travel blogger and Emmy Nominated TV News Reporter Lindsey Henry, joins the program. Boasting travel to 49 countries and 7 continents, Lindsey is an expert on everything travel! During her journeys she has specialized in providing travel tips and tricks for those going to Disney parks. In this episode we tackle marketing power that is Disney and how bloggers can combine efforts with the Disney magic. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 25 Jul 2023 21:33:00 -0000 full 1 24 Jess Nickerson and Andy Pondillo Jess Nickerson and Andy Pondillo are back at it as we begin our heavily awaited Theme Park Marketing series! 🎢 To begin the series travel blogger and Emmy Nominated TV News Reporter Lindsey Henry, joins the program. Boasting travel to 49 countries and 7 continents, Lindsey is an expert on everything travel! During her journeys she has specialized in providing travel tips and tricks for those going to Disney parks. In this episode we tackle marketing power that is Disney and how bloggers can combine efforts with the Disney magic. Learn more about your ad choices. Visit megaphone.fm/adchoices Jess Nickerson and Andy Pondillo are back at it as we begin our heavily awaited Theme Park Marketing series! 🎢

To begin the series travel blogger and Emmy Nominated TV News Reporter Lindsey Henry, joins the program. Boasting travel to 49 countries and 7 continents, Lindsey is an expert on everything travel! During her journeys she has specialized in providing travel tips and tricks for those going to Disney parks. In this episode we tackle marketing power that is Disney and how bloggers can combine efforts with the Disney magic.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3899 The Making of a Marketer - B2B Mythbusters Andy is joined by guest host and B2B mastermind Dani Safar! We're excited to bring Dani to the show to learn about the nuances of the B2B industry, what it's like to manage millions of B2B dollars, and are marketers supposed to be sales people too? Finally, we will take a trip down "Attribution Lane" as we mythbust what a B2B marketer does and does not do when it comes to ROI. Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 06 Jul 2023 00:39:00 -0000 full 1 23 Jess Nickerson and Andy Pondillo Andy is joined by guest host and B2B mastermind Dani Safar! We're excited to bring Dani to the show to learn about the nuances of the B2B industry, what it's like to manage millions of B2B dollars, and are marketers supposed to be sales people too? Finally, we will take a trip down "Attribution Lane" as we mythbust what a B2B marketer does and does not do when it comes to ROI. Learn more about your ad choices. Visit megaphone.fm/adchoices Andy is joined by guest host and B2B mastermind Dani Safar!


We're excited to bring Dani to the show to learn about the nuances of the B2B industry, what it's like to manage millions of B2B dollars, and are marketers supposed to be sales people too? Finally, we will take a trip down "Attribution Lane" as we mythbust what a B2B marketer does and does not do when it comes to ROI.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3805 The Making of a Marketer - 360 Marketing From Brand to Employment The show returns for an exciting afternoon chat today with guest co-host Chris Malin! In this episode we are exploring the world of brand marketing and its intersection into employment marketing. Additionally, "big tech" still holds an aura. But what does that aura mean in 2023 and beyond? We dive into Chris's experiences across Google, eBay, and Apple to answer these questions. Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 23 Jun 2023 20:13:54 -0000 full 1 22 Jess Nickerson and Andy Pondillo The show returns for an exciting afternoon chat today with guest co-host Chris Malin! In this episode we are exploring the world of brand marketing and its intersection into employment marketing. Additionally, "big tech" still holds an aura. But what does that aura mean in 2023 and beyond? We dive into Chris's experiences across Google, eBay, and Apple to answer these questions. Learn more about your ad choices. Visit megaphone.fm/adchoices The show returns for an exciting afternoon chat today with guest co-host Chris Malin!

In this episode we are exploring the world of brand marketing and its intersection into employment marketing. Additionally, "big tech" still holds an aura. But what does that aura mean in 2023 and beyond? We dive into Chris's experiences across Google, eBay, and Apple to answer these questions.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3684 The Making of a Marketer - Candidate Experience POV As we move into our next few weeks we will be giving Jess some much deserved time off as she welcomes her second child! Back by popular demand and filling in this week is Brooke Tichenor, Founder & Coach at Interview Ally. Following an enlightening discussion a few weeks ago, Andy explores the modern candidate and employer market with Brooke. What are candidates saying right now? How can companies rebound their marketing approach following layoffs? How about personal experiences from both Brooke and Andy in their journeys? What still sticks with them today? Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 14 Jun 2023 20:39:00 -0000 full 1 21 Jess Nickerson and Andy Pondillo As we move into our next few weeks we will be giving Jess some much deserved time off as she welcomes her second child! Back by popular demand and filling in this week is Brooke Tichenor, Founder & Coach at Interview Ally. Following an enlightening discussion a few weeks ago, Andy explores the modern candidate and employer market with Brooke. What are candidates saying right now? How can companies rebound their marketing approach following layoffs? How about personal experiences from both Brooke and Andy in their journeys? What still sticks with them today? Learn more about your ad choices. Visit megaphone.fm/adchoices As we move into our next few weeks we will be giving Jess some much deserved time off as she welcomes her second child! Back by popular demand and filling in this week is Brooke Tichenor, Founder & Coach at Interview Ally.


Following an enlightening discussion a few weeks ago, Andy explores the modern candidate and employer market with Brooke. What are candidates saying right now? How can companies rebound their marketing approach following layoffs? How about personal experiences from both Brooke and Andy in their journeys? What still sticks with them today?

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3430 The Making of a Marketer - Book Club "Jogging" In our inaugural #MakingMarketersBookClub, Jess Nickerson and Andy Pondillo will have a different kind of podcast for us. “Jogging: A Physical Fitness Program for All Ages” was published in 1967, and co-authored by William J Bowerman. You may also know Bowerman as the co-founder of Nike. In this book, the authors detail the early findings of health benefits from jogging that would later support the running boom of the 1970s and 1980s. The team analyzes this from a marketing lens, with how powerful data and research assisted in constructing a Nike empire. Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 08 Jun 2023 02:36:00 -0000 full 1 20 Jess Nickerson and Andy Pondillo In our inaugural #MakingMarketersBookClub, Jess Nickerson and Andy Pondillo will have a different kind of podcast for us. “Jogging: A Physical Fitness Program for All Ages” was published in 1967, and co-authored by William J Bowerman. You may also know Bowerman as the co-founder of Nike. In this book, the authors detail the early findings of health benefits from jogging that would later support the running boom of the 1970s and 1980s. The team analyzes this from a marketing lens, with how powerful data and research assisted in constructing a Nike empire. Learn more about your ad choices. Visit megaphone.fm/adchoices In our inaugural #MakingMarketersBookClub, Jess Nickerson and Andy Pondillo will have a different kind of podcast for us.


“Jogging: A Physical Fitness Program for All Ages” was published in 1967, and co-authored by William J Bowerman. You may also know Bowerman as the co-founder of Nike. In this book, the authors detail the early findings of health benefits from jogging that would later support the running boom of the 1970s and 1980s.


The team analyzes this from a marketing lens, with how powerful data and research assisted in constructing a Nike empire.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2462 The Making of a Marketer - Mental Health Awareness Month Advocacy Jess and Andy explore marketing around #MentalHealthAwarenessMonth. Assisting the conversation will be Executive Director of the Mental Health Marketing Conference, Steve Turney.Steve boasts an incredible combination of skills ranging from marketing to sales over a course of a 20 year career. Leading the Mental Health Marketing Conference, Steve's mission educates mental health, behavioral health and addiction treatment marketers, executives, providers about consumer marketing that helps them to reach more people.For this very important conversation the duo digs deeper into how companies can join the mental health conversation and the nuances of this style of marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 25 May 2023 01:00:00 -0000 The Making of a Marketer - Mental Health Awareness Month Advocacy full 1 19 Jess Nickerson and Andy Pondillo Jess and Andy explore marketing around #MentalHealthAwarenessMonth. Assisting the conversation will be Executive Director of the Mental Health Marketing Conference, Steve Turney.Steve boasts an incredible combination of skills ranging from marketing to sales over a course of a 20 year career. Leading the Mental Health Marketing Conference, Steve's mission educates mental health, behavioral health and addiction treatment marketers, executives, providers about consumer marketing that helps them to reach more people.For this very important conversation the duo digs deeper into how companies can join the mental health conversation and the nuances of this style of marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices Jess and Andy explore marketing around #MentalHealthAwarenessMonth. Assisting the conversation will be Executive Director of the Mental Health Marketing Conference, Steve Turney.

Steve boasts an incredible combination of skills ranging from marketing to sales over a course of a 20 year career. Leading the Mental Health Marketing Conference, Steve's mission educates mental health, behavioral health and addiction treatment marketers, executives, providers about consumer marketing that helps them to reach more people.

For this very important conversation the duo digs deeper into how companies can join the mental health conversation and the nuances of this style of marketing.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3892 no The Making of a Marketer - How Can Marketers Attract Top Candidates? Our Employment Branding series continues Brooke Tichenor!Founder & Coach at Interview Ally, Brooke's business assists job candidates in their interview skills, resume services, and coaching to navigate their career journey.In this episode we explore the mind of a job candidate and how Employment Marketing applies to them. The complexity of the candidate journey, what we can learn from the candidate, and how are marketers able to attract the top candidates? Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 17 May 2023 18:00:00 -0000 The Making of a Marketer - How Can Marketers Attract Top Candidates? full 1 18 Jess Nickerson and Andy Pondillo Our Employment Branding series continues Brooke Tichenor!Founder & Coach at Interview Ally, Brooke's business assists job candidates in their interview skills, resume services, and coaching to navigate their career journey.In this episode we explore the mind of a job candidate and how Employment Marketing applies to them. The complexity of the candidate journey, what we can learn from the candidate, and how are marketers able to attract the top candidates? Learn more about your ad choices. Visit megaphone.fm/adchoices Our Employment Branding series continues Brooke Tichenor!

Founder & Coach at Interview Ally, Brooke's business assists job candidates in their interview skills, resume services, and coaching to navigate their career journey.

In this episode we explore the mind of a job candidate and how Employment Marketing applies to them. The complexity of the candidate journey, what we can learn from the candidate, and how are marketers able to attract the top candidates?

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3434 no The Making of a Marketer - Employment Branding in Real Life On this QuickCast episode, we continue our Employment Brand series. Jess Nickerson and Andy Pondillo will discuss their personal journeys in this unique category of branding along with previewing some exciting life updates! Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 11 May 2023 18:00:00 -0000 The Making of a Marketer - Employment Branding in Real Life full 1 17 Jess Nickerson and Andy Pondillo On this QuickCast episode, we continue our Employment Brand series. Jess Nickerson and Andy Pondillo will discuss their personal journeys in this unique category of branding along with previewing some exciting life updates! Learn more about your ad choices. Visit megaphone.fm/adchoices On this QuickCast episode, we continue our Employment Brand series. Jess Nickerson and Andy Pondillo will discuss their personal journeys in this unique category of branding along with previewing some exciting life updates!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2234 no The Making of a Marketer - Employer Branding 101 This week kicks off our Employer Brand series, with Chris Malin! Chris is a marketer who built the employment marketing program at Google and has focused on that work at Rivian and most recently BenchSci.Chris boasts an amazing marketing career, spanning over 20 years working with Apple, eBay, and Google, among others. An expert in Employer Branding, Chris specializes in creating experiences for brands that meet candidates where they are in their journey. How can marketing and HR come together to create an Employer Brand experience that scales? How can we not only scale but attract the best candidates in the market with our brand? Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 04 May 2023 19:00:00 -0000 The Making of a Marketer - Employer Branding 101 full 1 16 Jess Nickerson and Andy Pondillo This week kicks off our Employer Brand series, with Chris Malin! Chris is a marketer who built the employment marketing program at Google and has focused on that work at Rivian and most recently BenchSci.Chris boasts an amazing marketing career, spanning over 20 years working with Apple, eBay, and Google, among others. An expert in Employer Branding, Chris specializes in creating experiences for brands that meet candidates where they are in their journey. How can marketing and HR come together to create an Employer Brand experience that scales? How can we not only scale but attract the best candidates in the market with our brand? Learn more about your ad choices. Visit megaphone.fm/adchoices This week kicks off our Employer Brand series, with Chris Malin! Chris is a marketer who built the employment marketing program at Google and has focused on that work at Rivian and most recently BenchSci.

Chris boasts an amazing marketing career, spanning over 20 years working with Apple, eBay, and Google, among others. An expert in Employer Branding, Chris specializes in creating experiences for brands that meet candidates where they are in their journey. How can marketing and HR come together to create an Employer Brand experience that scales? How can we not only scale but attract the best candidates in the market with our brand?

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3728 no The Making of a Marketer - Learning LinkedIn From Facebook 🎯 Leads, conversions, attribution, assisted conversions... oh my!Jess and Andy take a deep dive into the world of paid media with Jay Rathell. Senior Paid Social Specialist at Noodle, Jay specializes in the art of blending LinkedIn and Facebook media buying strategy within higher education. His approach brings together copy, creative, and in-platform mastery together, in a modernized 2023 approach.During our conversation we explore what is success from platform to platform? How can paid marketers go beyond a lead and play the long game? Most importantly, we want to explore how he transitioned to LinkedIn mastery from Facebook and how others can do the same as well. Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 28 Apr 2023 01:00:00 -0000 The Making of a Marketer - Learning LinkedIn From Facebook full 1 15 Jess Nickerson and Andy Pondillo 🎯 Leads, conversions, attribution, assisted conversions... oh my!Jess and Andy take a deep dive into the world of paid media with Jay Rathell. Senior Paid Social Specialist at Noodle, Jay specializes in the art of blending LinkedIn and Facebook media buying strategy within higher education. His approach brings together copy, creative, and in-platform mastery together, in a modernized 2023 approach.During our conversation we explore what is success from platform to platform? How can paid marketers go beyond a lead and play the long game? Most importantly, we want to explore how he transitioned to LinkedIn mastery from Facebook and how others can do the same as well. Learn more about your ad choices. Visit megaphone.fm/adchoices 🎯 Leads, conversions, attribution, assisted conversions... oh my!

Jess and Andy take a deep dive into the world of paid media with Jay Rathell. Senior Paid Social Specialist at Noodle, Jay specializes in the art of blending LinkedIn and Facebook media buying strategy within higher education. His approach brings together copy, creative, and in-platform mastery together, in a modernized 2023 approach.

During our conversation we explore what is success from platform to platform? How can paid marketers go beyond a lead and play the long game? Most importantly, we want to explore how he transitioned to LinkedIn mastery from Facebook and how others can do the same as well.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3167 no The Making of a Marketer - Fitting Sustainability Into Marketing As Earth Day approaches we celebrate sustainability across the marketing world. But sustainability as a business initiative goes well beyond one day.Jess and Andy welcome Founder & CEO of Swagger, Stacy Takeuchi. Stacy's company works with businesses to elevate their swag choices. Combining style, taste, with sustainability Swagger is making a difference in the gifting game.In this episode we explore Stacy's drive to create Swagger and how other businesses can learn from her vision. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 19 Apr 2023 19:00:00 -0000 The Making of a Marketer - Fitting Sustainability Into Marketing full 1 14 Jess Nickerson and Andy Pondillo As Earth Day approaches we celebrate sustainability across the marketing world. But sustainability as a business initiative goes well beyond one day.Jess and Andy welcome Founder & CEO of Swagger, Stacy Takeuchi. Stacy's company works with businesses to elevate their swag choices. Combining style, taste, with sustainability Swagger is making a difference in the gifting game.In this episode we explore Stacy's drive to create Swagger and how other businesses can learn from her vision. Learn more about your ad choices. Visit megaphone.fm/adchoices As Earth Day approaches we celebrate sustainability across the marketing world. But sustainability as a business initiative goes well beyond one day.

Jess and Andy welcome Founder & CEO of Swagger, Stacy Takeuchi. Stacy's company works with businesses to elevate their swag choices. Combining style, taste, with sustainability Swagger is making a difference in the gifting game.

In this episode we explore Stacy's drive to create Swagger and how other businesses can learn from her vision.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3089 no The Making of a Marketer - Through the Eyes of the CRO On this episode Jess and Andy conclude the C-Level series with a CRO Feature! Joining the podcast will is Supratim Biswas, CRO of WiredScore.With over 25 years of experience, Supratim brings global expertise to the CRO role as a leader in growth strategy, sales enablement, and revenue operations.The theme of the series continues to be alignment. We dig deeper into the relationship between marketing, sales, and C-Suite teams. Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 14 Apr 2023 17:00:00 -0000 The Making of a Marketer - Through the Eyes of the CRO full 1 13 Jess Nickerson and Andy Pondillo On this episode Jess and Andy conclude the C-Level series with a CRO Feature! Joining the podcast will is Supratim Biswas, CRO of WiredScore.With over 25 years of experience, Supratim brings global expertise to the CRO role as a leader in growth strategy, sales enablement, and revenue operations.The theme of the series continues to be alignment. We dig deeper into the relationship between marketing, sales, and C-Suite teams. Learn more about your ad choices. Visit megaphone.fm/adchoices On this episode Jess and Andy conclude the C-Level series with a CRO Feature! Joining the podcast will is Supratim Biswas, CRO of WiredScore.

With over 25 years of experience, Supratim brings global expertise to the CRO role as a leader in growth strategy, sales enablement, and revenue operations.

The theme of the series continues to be alignment. We dig deeper into the relationship between marketing, sales, and C-Suite teams.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3541 no The Making of a Marketer - Through the Eyes of the CMO The C-Suite series continues! This week Jess and Andy take a look into the mind of an emerging CMO, Marcus Hollinger. As CMO of Reach Records and Co-Founder of Portrait Coffee, Marcus boasts an array of experiences revolving around the business of creativity.  Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 07 Apr 2023 02:00:00 -0000 The Making of a Marketer - Through the Eyes of the CMO full 1 12 Jess Nickerson and Andy Pondillo The C-Suite series continues! This week Jess and Andy take a look into the mind of an emerging CMO, Marcus Hollinger. As CMO of Reach Records and Co-Founder of Portrait Coffee, Marcus boasts an array of experiences revolving around the business of creativity.  Learn more about your ad choices. Visit megaphone.fm/adchoices The C-Suite series continues! This week Jess and Andy take a look into the mind of an emerging CMO, Marcus Hollinger. As CMO of Reach Records and Co-Founder of Portrait Coffee, Marcus boasts an array of experiences revolving around the business of creativity. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3169 no The Making of a Marketer - Through the Eyes of the CEO We are back with a special Monday edition of the show! This week we kick off our CXO series starting with Parker Gates. The co-founder and former CEO of Stoked, Parker helps us take a journey down the road of how a CEO views marketing through their eyes. More importantly, what is marketing success and what do CXO's want from marketing as a whole? Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 28 Mar 2023 00:00:00 -0000 The Making of a Marketer - Through the Eyes of the CEO full 1 11 Jess Nickerson and Andy Pondillo We are back with a special Monday edition of the show! This week we kick off our CXO series starting with Parker Gates. The co-founder and former CEO of Stoked, Parker helps us take a journey down the road of how a CEO views marketing through their eyes. More importantly, what is marketing success and what do CXO's want from marketing as a whole? Learn more about your ad choices. Visit megaphone.fm/adchoices We are back with a special Monday edition of the show! This week we kick off our CXO series starting with Parker Gates. The co-founder and former CEO of Stoked, Parker helps us take a journey down the road of how a CEO views marketing through their eyes. More importantly, what is marketing success and what do CXO's want from marketing as a whole?

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3266 no The Making of a Marketer - Innovating With Multiple Hats Jess and Andy welcome Harrison Wheeler. As a multi-faceted digital mind, Harrison is both a Sr. Design Manager at LinkedIn and podcast host of the popular Technically Speaking program: https://lnkd.in/g4Dci52G.Awarded on the ADPList100 Most Impactful Mentors, Harrison is coming off an exceptional 2022. We explore his depths of knowledge in design, podcasting, and personal branding! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 17 Mar 2023 00:00:00 -0000 The Making of a Marketer - Innovating With Multiple Hats full 1 10 Jess Nickerson and Andy Pondillo Jess and Andy welcome Harrison Wheeler. As a multi-faceted digital mind, Harrison is both a Sr. Design Manager at LinkedIn and podcast host of the popular Technically Speaking program: https://lnkd.in/g4Dci52G.Awarded on the ADPList100 Most Impactful Mentors, Harrison is coming off an exceptional 2022. We explore his depths of knowledge in design, podcasting, and personal branding! Learn more about your ad choices. Visit megaphone.fm/adchoices Jess and Andy welcome Harrison Wheeler. As a multi-faceted digital mind, Harrison is both a Sr. Design Manager at LinkedIn and podcast host of the popular Technically Speaking program: https://lnkd.in/g4Dci52G.

Awarded on the ADPList100 Most Impactful Mentors, Harrison is coming off an exceptional 2022. We explore his depths of knowledge in design, podcasting, and personal branding!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3553 no The Making of a Marketer - Every Day Social Media On today's episode we welcome rising LinkedIn star Jacob Shipley to the program. As one of the most influential creators in the social media consulting space, we dig into his day to day mastery of the LinkedIn feed. What can a daily social media approach do for our personal brands or what can we learn from his strategy for business plays? Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 09 Mar 2023 21:00:00 -0000 The Making of a Marketer - Every Day Social Media full 1 9 Jess Nickerson and Andy Pondillo On today's episode we welcome rising LinkedIn star Jacob Shipley to the program. As one of the most influential creators in the social media consulting space, we dig into his day to day mastery of the LinkedIn feed. What can a daily social media approach do for our personal brands or what can we learn from his strategy for business plays? Learn more about your ad choices. Visit megaphone.fm/adchoices On today's episode we welcome rising LinkedIn star Jacob Shipley to the program. As one of the most influential creators in the social media consulting space, we dig into his day to day mastery of the LinkedIn feed. What can a daily social media approach do for our personal brands or what can we learn from his strategy for business plays?

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2989 no The Making of a Marketer - Standing Out on the LinkedIn Feed Jess and Andy explore the world of personal branding via LinkedIn.We welcome one of the most inspiring LinkedIn minds in the business, Courtney Johnson to the program. In our convo we look to see how she built her personal brand on LinkedIn, across other digital channels, and how these skills have translated across social media partnerships. Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 03 Mar 2023 00:00:00 -0000 The Making of a Marketer - Standing Out on the LinkedIn Feed full 1 8 Jess Nickerson and Andy Pondillo Jess and Andy explore the world of personal branding via LinkedIn.We welcome one of the most inspiring LinkedIn minds in the business, Courtney Johnson to the program. In our convo we look to see how she built her personal brand on LinkedIn, across other digital channels, and how these skills have translated across social media partnerships. Learn more about your ad choices. Visit megaphone.fm/adchoices Jess and Andy explore the world of personal branding via LinkedIn.

We welcome one of the most inspiring LinkedIn minds in the business, Courtney Johnson to the program. In our convo we look to see how she built her personal brand on LinkedIn, across other digital channels, and how these skills have translated across social media partnerships.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3309 no The Making of a Marketer - Paid Media Across the Socialverse in 2023 Jess and Andy discuss the ultimate conference topic: "omnichannel marketing."To assist we welcome expert in the field, Brad Klein of Five Mill, who has over a decade of experience mastering the algorithms across several digital channels.From #iOS14Life to creative strategy to finding video mastery in a TikTok world this episode will cover the modern strategy of channel blending and how you can utilize it on your feeds tomorrow. Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 24 Feb 2023 02:00:00 -0000 The Making of a Marketer - Paid Media Across the Socialverse in 2023 full 1 7 Jess Nickerson and Andy Pondillo Jess and Andy discuss the ultimate conference topic: "omnichannel marketing."To assist we welcome expert in the field, Brad Klein of Five Mill, who has over a decade of experience mastering the algorithms across several digital channels.From #iOS14Life to creative strategy to finding video mastery in a TikTok world this episode will cover the modern strategy of channel blending and how you can utilize it on your feeds tomorrow. Learn more about your ad choices. Visit megaphone.fm/adchoices Jess and Andy discuss the ultimate conference topic: "omnichannel marketing."

To assist we welcome expert in the field, Brad Klein of Five Mill, who has over a decade of experience mastering the algorithms across several digital channels.

From #iOS14Life to creative strategy to finding video mastery in a TikTok world this episode will cover the modern strategy of channel blending and how you can utilize it on your feeds tomorrow.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3500 no The Making of a Marketer - Super Bowl Special Andy and Jess break down the Super Bowl ads from last Sunday. We're talking winners, surprises, and how about that Rihanna halftime show?Additionally we're excited to welcome Erik Petersen, Senior Director of Brand and Advertising at Workday, to the show. He will be discusses the development of their Super Bowl spot and how Workday will carry the momentum of this phenomenal ad throughout 2023! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 17 Feb 2023 02:00:00 -0000 The Making of a Marketer - Super Bowl Special full 1 6 Jess Nickerson and Andy Pondillo Andy and Jess break down the Super Bowl ads from last Sunday. We're talking winners, surprises, and how about that Rihanna halftime show?Additionally we're excited to welcome Erik Petersen, Senior Director of Brand and Advertising at Workday, to the show. He will be discusses the development of their Super Bowl spot and how Workday will carry the momentum of this phenomenal ad throughout 2023! Learn more about your ad choices. Visit megaphone.fm/adchoices Andy and Jess break down the Super Bowl ads from last Sunday. We're talking winners, surprises, and how about that Rihanna halftime show?

Additionally we're excited to welcome Erik Petersen, Senior Director of Brand and Advertising at Workday, to the show. He will be discusses the development of their Super Bowl spot and how Workday will carry the momentum of this phenomenal ad throughout 2023!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3378 no The Making of a Marketer - Social Media Calendar Class On this episode of The Making of a Marketer our theme takes us to the world of content and editorial calendar building. We explore the needs for companies to stay on top of their game. Jess Nickerson and I will be joined by digital content expert Jessica Hilberman for another fantastic discussion at our marketing roundtable. Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 10 Feb 2023 23:00:00 -0000 The Making of a Marketer - Social Media Calendar Class full 1 5 Jess Nickerson and Andy Pondillo On this episode of The Making of a Marketer our theme takes us to the world of content and editorial calendar building. We explore the needs for companies to stay on top of their game. Jess Nickerson and I will be joined by digital content expert Jessica Hilberman for another fantastic discussion at our marketing roundtable. Learn more about your ad choices. Visit megaphone.fm/adchoices On this episode of The Making of a Marketer our theme takes us to the world of content and editorial calendar building. We explore the needs for companies to stay on top of their game. Jess Nickerson and I will be joined by digital content expert Jessica Hilberman for another fantastic discussion at our marketing roundtable.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2841 no The Making of a Marketer - Autobidding Crash Course! 🤖 Manual bids, autobids, search vs. social and bidding technology in general. How does it all work and why is it important to our LinkedIn journey?🆕 In the newest episode of The Making of a Marketer, Jess and Andy welcome LinkedIn Account Executive Patrick Scotkovsky to discuss to evolution of autobidding. Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 02 Feb 2023 22:00:00 -0000 The Making of a Marketer - Autobidding Crash Course! full 1 4 Jess Nickerson and Andy Pondillo 🤖 Manual bids, autobids, search vs. social and bidding technology in general. How does it all work and why is it important to our LinkedIn journey?🆕 In the newest episode of The Making of a Marketer, Jess and Andy welcome LinkedIn Account Executive Patrick Scotkovsky to discuss to evolution of autobidding. Learn more about your ad choices. Visit megaphone.fm/adchoices 🤖 Manual bids, autobids, search vs. social and bidding technology in general. How does it all work and why is it important to our LinkedIn journey?

🆕 In the newest episode of The Making of a Marketer, Jess and Andy welcome LinkedIn Account Executive Patrick Scotkovsky to discuss to evolution of autobidding.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2976 no The Making of a Marketer - Architecting a Measurement Strategy 🤔 Conversions, tags, look back windows, offline conversions? Oh my!🎙️ On this episode of The Making of a Marketer, Jess and Andy will be discuss the ever changing landscape of measurement as it relates to digital marketing. To assist, the team welcomes LinkedIn Sr. Measurement Analytics Partner Diana Luo as a special guest! Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 26 Jan 2023 21:00:00 -0000 The Making of a Marketer - Architecting a Measurement Strategy full 1 3 Jess Nickerson and Andy Pondillo 🤔 Conversions, tags, look back windows, offline conversions? Oh my!🎙️ On this episode of The Making of a Marketer, Jess and Andy will be discuss the ever changing landscape of measurement as it relates to digital marketing. To assist, the team welcomes LinkedIn Sr. Measurement Analytics Partner Diana Luo as a special guest! Learn more about your ad choices. Visit megaphone.fm/adchoices 🤔 Conversions, tags, look back windows, offline conversions? Oh my!

🎙️ On this episode of The Making of a Marketer, Jess and Andy will be discuss the ever changing landscape of measurement as it relates to digital marketing. To assist, the team welcomes LinkedIn Sr. Measurement Analytics Partner Diana Luo as a special guest!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2429 no The Making of a Marketer - Audience Network Fact vs. Fiction To start the new year Jess and Andy discuss the world of social media Audience Networks. A little fact vs. fiction, now vs. then and creative strategy to round out techniques you can apply to the LinkedIn Audience Network. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 25 Jan 2023 15:00:00 -0000 The Making of a Marketer - Audience Network Fact vs. Fiction full 1 1 Jess Nickerson and Andy Pondillo To start the new year Jess and Andy discuss the world of social media Audience Networks. A little fact vs. fiction, now vs. then and creative strategy to round out techniques you can apply to the LinkedIn Audience Network. Learn more about your ad choices. Visit megaphone.fm/adchoices To start the new year Jess and Andy discuss the world of social media Audience Networks. A little fact vs. fiction, now vs. then and creative strategy to round out techniques you can apply to the LinkedIn Audience Network.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1860 no The Making of a Marketer - Brand, Brand, and more Brand! This week we are talking the most debated and potentially the most important marketing topic. It's none other than branding! Branding on LinkedIn, branding wins from our past, and what is brand in the 2023 game of social media? To assist we are joined by LinkedIn branding expert Derek Yueh. A Partnership Lead at the B2B Institute.  Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 25 Jan 2023 15:00:00 -0000 The Making of a Marketer - Brand, Brand, and more Brand! full 1 2 Jess Nickerson and Andy Pondillo This week we are talking the most debated and potentially the most important marketing topic. It's none other than branding! Branding on LinkedIn, branding wins from our past, and what is brand in the 2023 game of social media? To assist we are joined by LinkedIn branding expert Derek Yueh. A Partnership Lead at the B2B Institute.  Learn more about your ad choices. Visit megaphone.fm/adchoices This week we are talking the most debated and potentially the most important marketing topic. It's none other than branding! Branding on LinkedIn, branding wins from our past, and what is brand in the 2023 game of social media? To assist we are joined by LinkedIn branding expert Derek Yueh. A Partnership Lead at the B2B Institute. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

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