Joanna Wiebe - Copywriting & Marketing

"Make our copy shorter" is really, truly, horribly bad direction

Sun, 01 Nov 2026 13:56:00 -0000

Myth: Copy should be as short as humanly possible.

Fact: Copy should use as few words as required to get the prospect to say yes.

Most CXOs are pretty certain that copy is supposed to be super-short. That's why we have six-word headlines... supported by single-sentence subheads... followed by an extremely optimistic and also short call to action.

Look, there's a time and a place for short copy. But short copy is not the goal. THE CONVERSION is the goal. And yes you can convert with short-ish copy. But the fact is... at some point, your prospect needs to hear REAL INFORMATION about what they're gonna get from your product... why they should advocate for your product with other decision makers... and much more.

That means at some point you're going to have to write longer copy. Not for the sake of going long. But for the sake of strong conversion rates.

This lesson is a sample of my flagship program Copy School. When you're ready to take conversion copywriting seriously, and get more leads and sales at scale (without guessing), join us here: https://copyhackers.com/copy-school-by-copyhackers/

---

TOOLS WE USE TO GROW OUR BUSINESS
💻 WP Engine: Hosting for WordPress → https://www.wqwln8trk.com/2Q9ZXCBFD/TZ3X1FRR/

OUR MOST POPULAR COURSES
🧠 10x Web Copy → https://copyhackers.com/10x-web-copy/
🤑 10x Emails → https://10xemails.com/get-it-now/
👩🏼‍💻 Freelancing School → https://freelancingschool.com/
👀 Master of AI Copy → https://copyhackers.com/master-of-ai-copy/

CONNECT WITH ME
📸 Instagram: https://instagram.com/copyhackers
👨‍💻 Linkedin: https://www.linkedin.com/in/jwiebe/
🌍 My website / blog: https://www.copyhackers.com/

---

This channel exists to show people of all skill levels how to find their message, transform it into customer-facing copy and optimize the helsinki outta its performance. You'll find that what we teach is based in proven, repeatable practices and is not for people who want to make a quick buck "as a writer." Copywriting is the beating heart of the world's most effective marketing - so abandon all expectations of rushing it. Take it seriously. We'll show you how.

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to optimize your button copy

Sat, 31 Oct 2026 17:56:00 -0000

Do you optimize your button copy?

Some people call it microcopy, but there's nothing micro about the copy for the site of conversion.
Here’s the thing: You cannot convert online without clicking one or more buttons. So even though your button copy is only a few words, you have to choose those words intentionally.

That means understanding the difference between a call to action and a call to value.
And knowing when and where they should be used.

This tutorial will show you everything to consider before you write your button copy and more importantly, how to give button copy the mad respect it deserves.

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Jo is on Substack!
➡ https://joannawiebe.substack.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

In 2025, everyone's got an opinion. Here's how to ignore them in your copy.

Fri, 30 Oct 2026 21:56:00 -0000

You get to choose whom you write copy for. You can't write for everyone - that doesn't work, full stop. So you have to choose someone. A group. Or an individual in a group.

So who do you choose? Who do you picture when you're writing copy?

Most people will say "My target market" or "My persona."

Cool... but really? In reality, most people are ACTUALLY writing for that one grouch who keeps challenging everything you put out. That could be an internal person, like a cringe member of your or your client's team. Or it could be a vocal jack-a** on social media who feels alive when they're tearing your work down.

You get to choose to write for them. Or to write for someone else. Someone like... the person Jo describes in this video.

This lesson is a sample of my flagship program Copy School. When you're ready to take conversion copywriting seriously, and get more leads and sales at scale (without guessing), join us here: https://copyhackers.com/copy-school-by-copyhackers/

---

TOOLS WE USE TO GROW OUR BUSINESS
💻 WP Engine: Hosting for WordPress → https://www.wqwln8trk.com/2Q9ZXCBFD/TZ3X1FRR/

OUR MOST POPULAR COURSES
🧠 10x Web Copy → https://copyhackers.com/10x-web-copy/
🤑 10x Emails → https://10xemails.com/get-it-now/
👩🏼‍💻 Freelancing School → https://freelancingschool.com/
👀 Master of AI Copy → https://copyhackers.com/master-of-ai-copy/

CONNECT WITH ME
📸 Instagram: https://instagram.com/copyhackers
👨‍💻 Linkedin: https://www.linkedin.com/in/jwiebe/
🌍 My website / blog: https://www.copyhackers.com/

---

This channel exists to show people of all skill levels how to find their message, transform it into customer-facing copy and optimize the helsinki outta its performance. You'll find that what we teach is based in proven, repeatable practices and is not for people who want to make a quick buck "as a writer." Copywriting is the beating heart of the world's most effective marketing - so abandon all expectations of rushing it. Take it seriously. We'll show you how.

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to Decide if You Should Niche or Specialize - Copyhackers

Fri, 30 Oct 2026 01:56:00 -0000

Are you a copywriter wondering if you should niche or specialize?

What's the difference...

...and which will get you more clients [you love and can retain and get referrals from] faster?

Join Joanna Wiebe for this episode of Tutorial Tuesdays for the discussion every freelance copywriter has to have at least, y'know, once a week: to niche or to specialize?

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Learn more about your ad choices. Visit megaphone.fm/adchoices

That Feature You're Writing About? It Does Something Different for Everyone...

Thu, 29 Oct 2026 05:56:00 -0000

X Feature Does Y x A

Y is what y'all think it does. It's what you come up with in message maps and brief freelancers on. Everyone from product to success agrees that X feature does Y.

But Y is different for each customer you're trying to convert.

Consider when Y = saves time. "X feature saves time." You write it on your website. You support it with good testimonials and a demo. You make it clear that, yes, X feature does in fact save time.

But the response is 🦗🦗🦗.

What's going on? You forgot about the "A" factor, where A = what your reader brings to the conversation. An overworked person may see time savings as creating space for more work to be dumped on their plate. For them, A = getting stuck in an endless dump of more work. So now the message they're seeing is "X feature saves time so I can suffer under more crappy work."

You won't know what A equals for your prospect until you 1) interview or survey them and 2) run user tests. Then you can optimize your message to ensure Y doesn't introduce a weird A.

In this video, Joanna Wiebe - the original conversion copywriter and creator of Copy School - shares an insight into how customers think that reshaped how she writes copy... including messaging outcomes when not everyone wants the same outcome. Watch this if you're struggling with your conversion rate or even product adoption.

This lesson is a sample of my flagship program Copy School. When you're ready to take conversion copywriting seriously, and get more leads and sales at scale (without guessing), join us here: https://copyhackers.com/copy-school-by-copyhackers/

---

TOOLS WE USE TO GROW OUR BUSINESS
💻 WP Engine: Hosting for WordPress → https://www.wqwln8trk.com/2Q9ZXCBFD/TZ3X1FRR/

OUR MOST POPULAR COURSES
🧠 10x Web Copy → https://copyhackers.com/10x-web-copy/
🤑 10x Emails → https://10xemails.com/get-it-now/
👩🏼‍💻 Freelancing School → https://freelancingschool.com/
👀 Master of AI Copy → https://copyhackers.com/master-of-ai-copy/

CONNECT WITH ME
📸 Instagram: https://instagram.com/copyhackers
👨‍💻 Linkedin: https://www.linkedin.com/in/jwiebe/
🌍 My website / blog: https://www.copyhackers.com/

---

This channel exists to show people of all skill levels how to find their message, transform it into customer-facing copy and optimize the helsinki outta its performance. You'll find that what we teach is based in proven, repeatable practices and is not for people who want to make a quick buck "as a writer." Copywriting is the beating heart of the world's most effective marketing - so abandon all expectations of rushing it. Take it seriously. We'll show you how.

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to write a web page for the four primary decision-making types - Copyhackers

Wed, 28 Oct 2026 09:56:00 -0000

Learn how to write a web page that speaks to all four primary decision-making types, each of whom use the same pages very differently. You need to write and design pages for the variety of prospects coming to your site because people make decisions and consume content differently. I will describe each type of decision maker and show you how to design your web page to speak to all of them.

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey Copywriters! Permission Granted to Ignore Notes from This Team

Tue, 27 Oct 2026 13:56:00 -0000

We're team players! But that doesn't mean everyone has a say in what we do.

After 20+ years in copywriting, marketing and leadership, Joanna Wiebe - the original conversion copywriter - has spotted ways to tell useful feedback from... crap. In this video, she shares the one group in an org that she never, ever listens to... not because she doesn't love everyone on that team, but because they're focused on an entirely different metric than copywriters should be focused on.

If you want to avoid burning out... keep this team away from the creative team.

This lesson is a sample of my flagship program Copy School. When you're ready to take conversion copywriting seriously, and get more leads and sales at scale (without guessing), join us here: https://copyhackers.com/copy-school-by-copyhackers/

---

TOOLS WE USE TO GROW OUR BUSINESS
💻 WP Engine: Hosting for WordPress → https://www.wqwln8trk.com/2Q9ZXCBFD/TZ3X1FRR/

OUR MOST POPULAR COURSES
🧠 10x Web Copy → https://copyhackers.com/10x-web-copy/
🤑 10x Emails → https://10xemails.com/get-it-now/
👩🏼‍💻 Freelancing School → https://freelancingschool.com/
👀 Master of AI Copy → https://copyhackers.com/master-of-ai-copy/

CONNECT WITH ME
📸 Instagram: https://instagram.com/copyhackers
👨‍💻 Linkedin: https://www.linkedin.com/in/jwiebe/
🌍 My website / blog: https://www.copyhackers.com/

---

This channel exists to show people of all skill levels how to find their message, transform it into customer-facing copy and optimize the helsinki outta its performance. You'll find that what we teach is based in proven, repeatable practices and is not for people who want to make a quick buck "as a writer." Copywriting is the beating heart of the world's most effective marketing - so abandon all expectations of rushing it. Take it seriously. We'll show you how.

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to Track Your Email Campaigns in Google Analytics - Copyhackers

Mon, 26 Oct 2026 17:56:00 -0000

Jill Quick is going to take us all from attributionally challenged to UTM-confident. UTM parameters are tags you add to a URL so that, when someone clicks that URL, data about the click gets tracked in Google Analytics.

And that tracking is important whether you're a digital marketer, an in-house copywriter or a freelance copywriter because:

If your work is generating revenue for your business BUT your UTMs are set up to attribute revenue to all the wrong things - or not at all - then that work you're doing may look like it's costing the business... when it's actually making the business money.

Want to learn the tips and tricks of writing emails that convert? Check out our Email Copywriting playlist here -
https://youtube.com/playlist?list=PLnfaOpPSsCZYQNFn6R8QaBG8-GDZd8-Io&si=-wfx2vpQRgvK2nCy

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Jo is on Substack!
➡ https://joannawiebe.substack.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Aspiration and ambition are POWERFUL motivators in your messaging

Sun, 25 Oct 2026 21:56:00 -0000

This lesson is a sample of my flagship program Copy School. When you're ready to take conversion copywriting seriously, and get more leads and sales at scale (without guessing), join us here: https://copyhackers.com/copy-school-by-copyhackers/

---

TOOLS WE USE TO GROW OUR BUSINESS
💻 WP Engine: Hosting for WordPress → https://www.wqwln8trk.com/2Q9ZXCBFD/TZ3X1FRR/

OUR MOST POPULAR COURSES
🧠 10x Web Copy → https://copyhackers.com/10x-web-copy/
🤑 10x Emails → https://10xemails.com/get-it-now/
👩🏼‍💻 Freelancing School → https://freelancingschool.com/
👀 Master of AI Copy → https://copyhackers.com/master-of-ai-copy/

CONNECT WITH ME
📸 Instagram: https://instagram.com/copyhackers
👨‍💻 Linkedin: https://www.linkedin.com/in/jwiebe/
🌍 My website / blog: https://www.copyhackers.com/

---

This channel exists to show people of all skill levels how to find their message, transform it into customer-facing copy and optimize the helsinki outta its performance. You'll find that what we teach is based in proven, repeatable practices and is not for people who want to make a quick buck "as a writer." Copywriting is the beating heart of the world's most effective marketing - so abandon all expectations of rushing it. Take it seriously. We'll show you how.

Learn more about your ad choices. Visit megaphone.fm/adchoices

If You Think Your Headlines Suck, They Do. Steal the Techniques of the Pros 👀

Sun, 25 Oct 2026 01:56:00 -0000

In this tutorial, you will learn why you should write headlines last, not first, and why you should write 50 headlines, not just 1.

This episode of Tutorial Tuesdays is a total refresher on how to write headlines that actually work. By which I mean they don't just sit there lifelessly on the page, doing nothing* and taking up valuable real estate. Instead, they capture attention and help to build legit interest in your brand, your product, your offer and more....

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Learn more about your ad choices. Visit megaphone.fm/adchoices

Trying to Break into a Market with a Known Leader? Try This Value Proposition Formula

Sat, 24 Oct 2026 05:56:00 -0000

Stuck on your homepage headline? Try this formula for a stellar value proposition.

The who-specific value proposition is great if you’re trying to break into a market or category that already has a leader. If you know who your early adopters will be, tailor your who-specific value prop to them. Then, once you cross the chasm to bigger markets and seek out broader adoption, you can modify your value prop at that time, if the market needs you to.

This lesson is a sample of my flagship program Copy School. When you're ready to take conversion copywriting seriously, and get more leads and sales at scale (without guessing), join us here: https://copyhackers.com/copy-school-by-copyhackers/

---

TOOLS WE USE TO GROW OUR BUSINESS
💻 WP Engine: Hosting for WordPress → https://www.wqwln8trk.com/2Q9ZXCBFD/TZ3X1FRR/

OUR MOST POPULAR COURSES
🧠 10x Web Copy → https://copyhackers.com/10x-web-copy/
🤑 10x Emails → https://10xemails.com/get-it-now/
👩🏼‍💻 Freelancing School → https://freelancingschool.com/
👀 Master of AI Copy → https://copyhackers.com/master-of-ai-copy/

CONNECT WITH ME
📸 Instagram: https://instagram.com/copyhackers
👨‍💻 Linkedin: https://www.linkedin.com/in/jwiebe/
🌍 My website / blog: https://www.copyhackers.com/

---

This channel exists to show people of all skill levels how to find their message, transform it into customer-facing copy and optimize the helsinki outta its performance. You'll find that what we teach is based in proven, repeatable practices and is not for people who want to make a quick buck "as a writer." Copywriting is the beating heart of the world's most effective marketing - so abandon all expectations of rushing it. Take it seriously. We'll show you how.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Copywriting Newbie? Stop Collecting "Tricks" - Unlock Wins with THIS

Fri, 23 Oct 2026 09:56:00 -0000

New to copywriting?
Are you still trying to figure out this conversion copywriting thing?

In this tutorial, conversion copywriter, Joanna Wiebe, teaches you her 3-part conversion copywriting process so you can finally get it right!

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Learn more about your ad choices. Visit megaphone.fm/adchoices

Could Your Next High-Converting Message Be Buried on Your Website?

Thu, 22 Oct 2026 13:56:00 -0000

After testing COUNTLESS value propositions as homepage headlines, we finally found the winner... and it was buried in a teensy tiny testimonial on some random page of our client's site.

The value your next customer needs to hear about is the value your best customers have told you about. So... why aren't you using your testimonials to generate new messaging and copy?

This lesson is a sample of my flagship program Copy School. When you're ready to take conversion copywriting seriously, and get more leads and sales at scale (without guessing), join us here: https://copyhackers.com/copy-school-by-copyhackers/

---

TOOLS WE USE TO GROW OUR BUSINESS
💻 WP Engine: Hosting for WordPress → https://www.wqwln8trk.com/2Q9ZXCBFD/TZ3X1FRR/

OUR MOST POPULAR COURSES
🧠 10x Web Copy → https://copyhackers.com/10x-web-copy/
🤑 10x Emails → https://10xemails.com/get-it-now/
👩🏼‍💻 Freelancing School → https://freelancingschool.com/
👀 Master of AI Copy → https://copyhackers.com/master-of-ai-copy/

CONNECT WITH ME
📸 Instagram: https://instagram.com/copyhackers
👨‍💻 Linkedin: https://www.linkedin.com/in/jwiebe/
🌍 My website / blog: https://www.copyhackers.com/

---

This channel exists to show people of all skill levels how to find their message, transform it into customer-facing copy and optimize the helsinki outta its performance. You'll find that what we teach is based in proven, repeatable practices and is not for people who want to make a quick buck "as a writer." Copywriting is the beating heart of the world's most effective marketing - so abandon all expectations of rushing it. Take it seriously. We'll show you how.

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to Optimize Your Proposal Process

Wed, 21 Oct 2026 17:56:00 -0000

Why do you need to optimize your proposal process?
Y’know that knot in your stomach when you get a new lead…
but you almost instantly worry they’re going to discover something about you that drives them away… Y’know, that you’re a total imposter…
Well, consider this: If they didn’t want to hire you, those leads wouldn’t contact you in the first place. Which brings us to your job: validating that they were right to come to you in the first place.
And you do that by optimizing your proposal process.
Not just your proposal.
But the whole freakin’ process.
Learn how to optimize your proposal process right here!

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Jo is on Substack!
➡ https://joannawiebe.substack.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

How To Articulate Your Thoughts More Clearly Than 99% of People

Tue, 20 Oct 2026 21:56:00 -0000

These are the seven powerful techniques to help you communicate like the top 1%. Learn how to command attention, build trust, and get people to say yes by using strategies like 'resting rich face,' mirroring, and precise speaking. Discover how to always be in a selling mindset, the importance of over-preparation, the benefits of standing out, and becoming an expert in your field. Watch this video to change the way people listen to and respond to you.

📕 Get the book 👉 https://copyhkr.com/book-preorder

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to personalize a page in 15 minutes (with Brennan Dunn)

Tue, 20 Oct 2026 01:56:00 -0000

The frustrating thing about writing a website is that you have to write for some generic "visitor."
That home page headline you've rewritten 600,000 times has to work for... everyone.
And the way you organize your features on your tour page or your products on your catalogue page --- that's also gotta work for everyone.
Except, of course, it doesn't.
You don't actually need to use generic messages across your site.
You could, instead, try your hand at personalization.
Come meet Brennan.
He's a personalization pro.
In this Tutorial Tuesday, Brennan will walk us through a 15-min "how to personalize a page" hands-on tutorial. So you can overcome any intimidation you may feel and start driving personalization initiatives for your team or clients.

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Jo is on Substack!
➡ https://joannawiebe.substack.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

The Day You Stop Chasing Original Ideas, Everything Changes.

Mon, 19 Oct 2026 05:56:00 -0000

💻 We differentiate brands: https://thedifferentiated.com/

Discover why originality is overrated and learn the four strategies that successful brands like Google, Starbucks, and TikTok used to win. Joanna, a millionaire copywriter, explains how better branding, superior products, strategic positioning, and bold brand voices can help you dominate your market without an original idea. This video breaks down the 'pioneer's curse' and demonstrates how to thrive by building on proven concepts.

📕 Pre-order the book: https://copyhkr.com/book-preorder
▶️ Go deep and become an expert: https://copyhkr.com/copy-school

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to grow your list with quizzes... part 2 (with Dawn Petrin)

Sun, 18 Oct 2026 09:56:00 -0000

Part 2 of our "Grow Your List with Quizzes" series happens here.

You'll see a whopping SIX hacks to optimize your quizzes. So you can grow your email list wicked fast.

And more importantly: So those new subscribers are actually primed to hear from you... and buy from you.

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Jo is on Substack!
➡ https://joannawiebe.substack.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

The Top 7 Content Strategies To Get Ahead of Everyone Else

Sat, 17 Oct 2026 13:56:00 -0000

Build on what we cover in this video with this free video kit - get it here 👇

Content Strategy for Personal Brands: https://joannawiebe.co/advantage

And if you're ready to make actual money off your personal brand (which is kinduv the whole point in building a platform), then work with me here 👇

The Six Fix: https://joannawiebe.co/mastermind

Okay, now what the Helsinki am I covering in this video? *Modern* content strategy. Most of what we've learned about content strategy was either

a) made in 2012 to cover all things SEO and link building, or

b) made in 2026 and focused 100% on Instagram.

You 👏 need 👏 ...not that stuff.

Let the rest of the world scatter their content strategy efforts across 300 channels, 5000 messages and a bunch of offers that look like they're $100M offers on paper... but bring in about $2.

Look, you haven't heard much from me before OR you've never heard from me and you're like, "What do you even know about it?" I know about marketing that produces results. So that's what this video is based on. Marketing that produces results. All based on working in content and copy with tons of startups and some bigger names you might have heard of like:

- Google
- Shopify
- Canva
- Adobe
- AWS

The thing about content, copy and strategy - all of which we cover in this video - is that they are some of the least expensive, highest leverage opportunities in business today. So you don't have to be Google to have a stellar content strategy that actually sticks the landing today. Watch this video, and then...

Watch this video next because it builds on it:
https://www.youtube.com/watch?v=G4jMW7zapoQ

--------------------------------

📣 It's Time to Do This: https://docs.google.com/document/d/1qg4G22aHGmDmY4PvMrFyLlH3Pbx9WvosPDNr3U-flrI/edit?tab=t.0
▶️ Get More Videos on Strategy for Personal Brands: https://joannawiebe.co/advantage

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to Write Compliant Facebook Ad Copy that Converts - Copyhackers

Fri, 16 Oct 2026 17:56:00 -0000

So, your client comes to you with this problem: “Our Facebook ads – ummm, they suck.”

Campaigns falling apart.

Ads way more expensive than they should be.

Crappy click-throughs.

You could look at everything about their ads. Tear them apart, from top to bottom.

Or you could make your life easy. And go straight to…

…well to exactly the place we’re going to show you in this Tutorial Tuesday.

In this live Tutorial, Joanna Wiebe sits down with Wahida Lakhani to demonstrate a quick Facebook ad copy optimization technique you can apply immediately – for your ads and your clients’ – to help turn poor-performing campaigns around.

Without wasting time and energy.

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Learn more about your ad choices. Visit megaphone.fm/adchoices

You Are A Better Writer Than AI. (Yes, You.)

Thu, 15 Oct 2026 21:56:00 -0000

📖 Write killer copy fast 👉 https://copyhkr.com/cc-for-beginners

Discover why replacing human writing with AI is failing for many, and learn how to leverage AI to become a superhuman performer. This video reveals five essential rules for collaborating effectively with AI tools like Claude, ChatGPT, and Consensus GPT. By sharing insights on uploading work to AI, firing your research team, using AI as a critic, reframing your role, and applying the 75/50 rule, this guide equips writers to significantly improve their craft and productivity. Ideal for professional writers and content creators looking to thrive in the age of AI.

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to validate your (or your client's) copy

Thu, 15 Oct 2026 01:56:00 -0000

When you start the conversion copywriting process with voice-of-customer (VOC) data…and when you walk your clients through that VOC before presenting your copy… you don’t typically get push-back on your copy.

But sometimes.

Ah sometimes.

Sometimes you do.

In this live Tutorial, conversion copywriter Joanna Wiebe shows you one simple method she and the other copywriters at CH Agency use to validate their messages with customers before presenting copy to their clients. It’s how they totally banish “yeah but” and “I don’t like” and “well our web developer thinks” from copy reviews.

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Jo is on Substack!
➡ https://joannawiebe.substack.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

The Top 1% Think on Paper. Here's How To Do It.

Wed, 14 Oct 2026 05:56:00 -0000

Discover six key principles to transform your thinking and sharpen your mind by thinking on paper. In this video, you'll learn why most people struggle to learn faster, the importance of externalizing thoughts, and how different methods, like drawing and handwriting, can improve memory retention and cognitive function. Through actionable steps, including synthesizing your thoughts and using private writing to expose truths, this guide equips you with practical tools to enhance your intelligence and wisdom. Ideal for those looking to elevate their cognitive skills and make better decisions.

📕 Pre-order the book: https://copyhkr.com/book-preorder
▶️ Go deep and become an expert: https://copyhkr.com/copy-school

Learn more about your ad choices. Visit megaphone.fm/adchoices

Adding emotion to your proposal

Tue, 13 Oct 2026 09:56:00 -0000

In today's Tutorial Tuesday, you're going to see:

1) How important it is to tap into emotion in your proposals,
2) That you need to spend more words than you'd think and
3) How Joanna writes "emotional proposals."

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Jo is on Substack!
➡ https://joannawiebe.substack.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

How To Become a Top 1% Author, Copywriter, or Communicator

Mon, 12 Oct 2026 13:56:00 -0000

Learn the seven key principles to transform your writing from amateur to professional in record time. Discover why most people fail to improve, the power of rewriting, how to shift your identity to a writer, and techniques to avoid cliches. The video also covers the importance of cutting unnecessary content, joining writing communities, and effectively using AI as a tool, not a replacement. Finally, it emphasizes the significance of daily writing and avoiding comparisons to others. Ideal for anyone looking to enhance their writing skills and achieve greater engagement and clarity.

📕 Pre-order the book: https://copyhkr.com/book-preorder
▶️ Go deep and become an expert: https://copyhkr.com/copy-school

Learn more about your ad choices. Visit megaphone.fm/adchoices

Creating and selling product packages, with Prerna Malik - Copyhackers

Sun, 11 Oct 2026 17:56:00 -0000

Prerna runs a badass copy business and sells tens of thousands in copy packages. She's sold 'em to course creators galore and to the likes of Pat Flynn. She's going to walk us through:

1) Resistance! Why a world of copywriters and consultants foolishly hate on copy packages
2) How she's stacked up business-stabilizing influxes of cash with smart copy packages clients rush to buy
3) The mistakes you might be making today with your packaged services (she sees service businesses make these all the time)
4) A framework for creating your own packages... so you can avoid costly mistakes

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Learn more about your ad choices. Visit megaphone.fm/adchoices

The Psychology of Storytelling That Will Change Your Life

Sat, 10 Oct 2026 21:56:00 -0000

Hit this page after you've watched the video👇
https://thebigsmall.co/

"Storytelling" is a buzzword, but it doesn't have to be. The best brands are natural storytellers in that they craft narratives potential customers understand - storytelling is all about landing in the prospect's imagination and then staying there.

If you want to do that, this video is for you.

You won't waste your time on basic principles like the Hero's Journey. We're gonna get into the really cool stuff that will set your brand apart, like:

🔮 predictive processing
🌎 the establishing shot
🎨 illustrative words
💪 Chekhov's gun
👿 creating a compelling villain
🍭 the sugarcoating principle

Armed with a storyteller's way of thinking, you can rock any boardroom you're in. It's just the start. We've got more, so 🔔 subscribe to always get the latest. And then:

📕 Get the book on finding a story worth telling: https://copysellingbook.com/book
▶️ Train your team on this stuff: https://copyhkr.com/copy-school

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to get paid to write proposals - Copyhackers

Sat, 10 Oct 2026 01:56:00 -0000

Val Geisler will share her cure for the common proposal. Val's an in-demand email copywriter. Last year, she worked her butt off in The 10x Freelance Copywriter and built her authority like a champ... and now she's running a fast-growing email agency with clients like Podia and Beacon.

In today's live tutorial, she'll show us:

How she's "charged for proposals" by replacing proposals with paid audits
The steps she takes to prep for and actually conduct audits
How she uses her post-audit recap call to pitch her services

Val will even share how she uses audits to know if she should walk away from future work with a client.

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Learn more about your ad choices. Visit megaphone.fm/adchoices

Use Words Like This To Make Anyone Respect you

Fri, 09 Oct 2026 05:56:00 -0000

📕 Buy the book: https://copysellingbook.com/
▶️ Get copy clients, produce killer copy: https://cs.copyhackers.com/

Discover seven powerful strategies to command respect through effective communication. See how to become an authority in any room with tactics like the Challenger Paradox, frame control, strategic silence, precision in language, the authority face, the certainty gradient, and the total package. These techniques will help you ask impactful questions, set conversation frames, use silence to your advantage, speak with precision, maintain a confident posture, and ensure your non-verbal cues align with your words. Master these methods and elevate your presence in both professional and personal interactions.

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to raise your rates, with Amy Posner

Thu, 08 Oct 2026 09:56:00 -0000

In today’s tutorial, marketing strategist and conversion-focused copywriter, Amy Posner will walk us through:
How and when to raise your rates
Why it’s necessary, and even expected, that you raise your rates
How break the cycle of "Feast or Famine"
How to create multiple revenue streams

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Jo is on Substack!
➡ https://joannawiebe.substack.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

How To Use Persuasion To Drastically Change Your Life

Wed, 07 Oct 2026 13:56:00 -0000

Persuasion is the key to transforming your life and career. In this video, learn about the five levels of persuasive writing from a marketing expert who has helped brands generate over $500 million and who has a graduate degree in online persuasion. Discover the journey from a junior salesperson to a master storyteller, encompassing techniques like focusing on customer benefits, using cognitive biases and money words, managing decision-making processes, and utilizing powerful storytelling. Understand how these strategies can shift your approach and significantly enhance your persuasive writing ability.

📕 Pre-order the book: https://copyhkr.com/book-preorder
▶️ Go deep and become an expert: https://copyhkr.com/copy-school

Learn more about your ad choices. Visit megaphone.fm/adchoices

What even is "conversion copywriting"... and why does your team need it?

Tue, 06 Oct 2026 17:56:00 -0000

Joanna Wiebe coined the phrase "conversion copywriting" in 2011, and it's been the foundation of Copyhackers ever since.

In this tutorial, Jo breaks down the very foundations of conversion copywriting to get you started on your journey toward becoming the most profitable person in the room.

Click here to subscribe ➡ https://www.youtube.com/@joanna-wiebe?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Learn more about your ad choices. Visit megaphone.fm/adchoices

How I Went From Broke to Rich By Learning To Write

Mon, 05 Oct 2026 21:56:00 -0000

📕 Buy the book: https://copysellingbook.com/
▶️ Get copy clients, produce killer copy: https://cs.copyhackers.com/

A copywriter shares how she went from growing up in a trailer park and earning $28,000/year to making $4M/year by following seven principles: kill your ego, make smart moves with what you have, get close to high earners to expand what you believe is possible, do the thing you’re most scared of, validate ideas fast (including a $20K eBook launch in five days), say yes to small opportunities that compound into bigger ones, and scale knowledge through products like Copy School to break the hourly ceiling and reach multiple seven-figure launches.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Why good copy performs badly - Copyhackers

Mon, 05 Oct 2026 01:56:00 -0000

So your client pulls open her Google Analytics dashboard… shares her screen… and launches into these hard, hard questions about the thing you dread most:

“Any idea why your copy isn’t increasing our conversion rates?”

Nooooooo!

Sometimes the problem IS the copy. Or the strategy. Or the offer. Other times… it’s none of those things. Instead, it can SOMETIMES be a problem with how the data is being reported and/or interpreted.

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Learn more about your ad choices. Visit megaphone.fm/adchoices

Use These Words To Be Seen as Powerful, Respected, and Worth Listening To

Sun, 04 Oct 2026 05:56:00 -0000

If you want to be seen as powerful and worth listening to, you need control of your words. In this episode, a copywriter with 20 years of experience breaks down five skills that create an unfair advantage: catchy phrasing (the 4 traits behind memorable lines), order of revelation (how sequencing changes persuasion), preemptive disqualification (“stealing thunder” to build trust), anti-hype language (understatement that raises credibility), and bucket brigades (micro-curiosity that keeps people reading).

📕 Pre-order the book: https://copyhkr.com/book-preorder
▶️ Go deep and become an expert: https://copyhkr.com/copy-school

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to Find Voice of Customer Data Fast: The Super Speedy VOC Formula - Copyhackers

Sat, 03 Oct 2026 09:56:00 -0000

Are you struggling to find voice of customer data for your copywriting research?

In this tutorial, Joanna Wiebe shares a formula that replaces hours of research with about 5 minutes on Google.

Ready to see how it works?

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Learn more about your ad choices. Visit megaphone.fm/adchoices

How To Make Millions From Your Writing

Fri, 02 Oct 2026 13:56:00 -0000

📕 Buy the book: https://copysellingbook.com/
▶️ Get copy clients, produce killer copy: https://cs.copyhackers.com/

Most writers stay broke because they sell time instead of solving measurable business problems. In this episode, a writing expert with 20+ years of experience breaks down seven writing careers that can generate serious income: channel strategist, messaging/brand strategist, copywriter, strategic content writer, CEO ghostwriter, newsletter writer, and screenwriter (with a smart financial foundation). Learn how retainers, performance bonuses, messaging systems, conversion-driven copy, and audience-building newsletters turn writing into revenue—and why staying in the game long enough is the real screenwriting advantage.

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to prevent copy reviews from going off the rails

Thu, 01 Oct 2026 17:56:00 -0000

Struggle to keep copy reviews on track?

Tired of your client’s nephew marking up your copy – or everyone in your organization diving into your copy with “just a few edits”?

There’s a way to stop all that before it even starts. Weeks before you present your copy, you should present a “Messaging Recommendations Report (MRR).” “Why?”, you ask. Because inside that MRR, you’ll share everything your client needs to feel super-ific-ally confident about moving forward with the writing phase.

Like walking them through the research you did, reminding them of the goals of the project, showing them the voice-of-customer highlights that will shape your copy and getting aligned on voice. AND, an MRR will guide YOU as you write.

So life gets waaay easier.

In this Tutorial, conversion copywriter Joanna Wiebe walks you through her process for creating a Messaging Recommendations Report for clients like Prezi and GitPrime. So you too can prevent copy reviews from going off the rails.

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Learn more about your ad choices. Visit megaphone.fm/adchoices

Words That SELL (Psychology-Backed)

Wed, 30 Sep 2026 21:56:00 -0000

Grab a spot in our copywriting training to get this stuff spot on! 👇
https://cs.copyhackers.com/

Look, once you work on your copy, everything gets better. Selling is easier. Revenue is bigger. But here's the thing...

Copy isn't wordsmithing.

It's tapping into how the brain decides.

I've worked with huge brands like Shopify and Canva... and tiny brands that then sold to huge brands like Google and Zillow. And across it ALL I have seen the nine psychological writing triggers that work across the three parts of the funnel:

TOFU: Framing, identity matching, and fluency to hold attention

MOFU: Unique mechanisms, believable claims (“typically atypical”), and boring objection-killers to build plausibility

BOFU: Choice framing, transparent trade-offs, and one big proof point (“big proof, small bite”) to help prospects confidently say yes.

📕 Buy the book: https://copysellingbook.com/
🤓 Audit your team: https://copysellers.co/

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to organize your voice-of-customer data - Copyhackers

Wed, 30 Sep 2026 01:56:00 -0000

You’ve mastered the customer interview but now you’re looking to do something meaningful with the data, right? But what … and how?

In this Tutorial, conversion copywriter, Joanna Wiebe, welcomes guest, Nikki Elbaz who walks you through tips on how to organize your VOC data post-interview… so it’s actually useful when you write.

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing in 2026: How To Get Customers To Chase You

Tue, 29 Sep 2026 05:56:00 -0000

Become a Masterful Marketer with Jo's Coaching:
https://masterful.co/

Social media chat and AI tools like GPT have changed search.

Old marketing strategies are outdated. We're seeing five writing trends working better than ever. Watch the video to see all five and:

✅ Dig into the rise of personal-brand ghostwriting
✅ Create your own “visibility trinity”
✅ Know when to use AI and when to rely on human storytelling skill
✅ What everyone on LinkedIn means by “invisible marketing”
✅ How to use AI summaries - and how to beat them
✅ A repurposing strategy for Reddit and Medium

---------------------

📕 Buy the book: https://copysellingbook.com/
▶️ Get copy clients, produce killer copy: https://cs.copyhackers.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to get more subscribers with Bob Sparkins

Mon, 28 Sep 2026 09:56:00 -0000

Are you terrified by all the work required to craft a “funnel” – who has time?! Have you been putting off creating a real funnel – where do you even start?! Do you already have a funnel in place but want another path to move people into it?

In this Tutorial conversion copywriter, Joanna Wiebe welcomes Leadpages’ Bob Sparkins, who shows you how to make a new lead magnet in just TEN minutes!

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Learn more about your ad choices. Visit megaphone.fm/adchoices

The Psychology of Building a Personal Brand People Beg To Buy From

Sun, 27 Sep 2026 13:56:00 -0000

I made this Personal Brand Builder kit for you - get it here 👇

Free Tool Kit: https://joannawiebe.co/pbbk

And if you're ready to make actual money off your personal brand (which is kinduv the whole point in building a platform), then work with me here 👇

The Six Fix: https://joannawiebe.co/mastermind

Okay, now what the Helsinki am I covering in this video? Juuuuust the heart and soul of your business: the six principles used by top 1% personal brands to become impossible to ignore and turn attention into income. I mean, it's why I'm on YouTube and it's why I'm on Instagram now too - and it's why I've got a big ol' book coming out in July. PERSONAL FREAKING BRANDING IS MONEY IN THE BANK!

Which is why in this video we're talkin' ✅ overcoming your fear of being seen by using an alter ego (like Beyoncé’s Sasha Fierce) and ✅ reframing “I’m not charismatic” as a lack of practice and ✅ identifying a single, specific superpower and ✅ focusing on one or two channels to become unmissable.

You're going to see one of my very favorite things: how to build a tribe through shared language, rituals, and identity markers...

Which leads to my absolute favorite topic for new and challenger brands today: "Build a church, not a trade school." 👈 You heard it here first, and I'll show you what I mean. But to be clear we have a bigger, richer video on this exact subject coming... so make sure you subscribe to this channel so you get notified when it's live.

If you love it, you'll also love:
https://www.youtube.com/watch?v=AU8Sl1xXtY8

--------------------------------

📣 It's Time to Do This: https://docs.google.com/document/d/1qg4G22aHGmDmY4PvMrFyLlH3Pbx9WvosPDNr3U-flrI/edit?tab=t.0
▶️ Get More Videos on Personal Brand Building: https://joannawiebe.co/pbbk

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to be creative with your conversion copy

Sat, 26 Sep 2026 17:56:00 -0000

So the whole thing with conversion copywriting is this... There’s a process. A repeatable process. With frameworks. And formulas. And a user-first approach. And all that great science-y stuff.

As an engineer builds a bridge, so a conversion copywriter writes copy.

Just as some bridges are more beautiful than others, some copy - precisely engineered - reads more beautifully than other copy.

In this Tutorial Joanna Wiebe, the original conversion copywriter will show you how to be creative with your conversion copy.

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Jo is on Substack!
➡ https://joannawiebe.substack.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

12 Books You Need To Read To Get Smarter in 2026

Fri, 25 Sep 2026 21:56:00 -0000

Aaaaaand I left off this book but am fixing that now! 👇

https://copysellingbook.com/

👆my new book! grab a copy!

Although I'm allllways finding new books to obsess over - including "The Road Less Stupid," which is my new favorite - these are the 12 books that significantly improved my thinking and led to ideas that made me millions: $15M in my training business, and $15M in my agency.

Quick notes:

✅ Influence is amazing because it is based in studies, which drives better ideas for marketers!

✅ Zero to One gets you thinking about building category-defining “secrets”

✅ Great Leads is the one book that, when I see it on your shelf, I feel 100% aligned with you...

✅ Thinking, Fast and Slow will make you a genius

We're also gonna talk about reading books together. For example, The Challenger Sale + Way of the Wolf = challenge prospects while keeping conversations on track. Also Who Not How +10x Is Easier Than 2x + The Gap and the Gain = a system for hiring help, aiming bigger and measuring progress.

Also some fun ones in there. And I don't think you'll expect my #1 fave...

📚📚📚📚
Get the library here:
https://www.amazon.ca/shop/therealjoannawiebe/media/1HD7SFWD19F7D
📚📚📚

The entrepreneurs / consultants I coach read a new book each month, as part of our standards of working together. Join us here: https://joannawiebe.co/mastermind

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to Wireframe Web Copy - Copyhackers

Fri, 25 Sep 2026 01:56:00 -0000

“Wireframing should be a huge part of every online Copywriter’s process…” - Joanna Wiebe

Jo gets asked about wireframing all the time... it’s a big ol’ topic.

In this Tutorial, Joanna Wiebe will show you her wireframing process and how she presents her wireframed landing pages to clients.

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Learn more about your ad choices. Visit megaphone.fm/adchoices

How I’d Learn Marketing FAST in 2026

Thu, 24 Sep 2026 05:56:00 -0000

The Become-a-Marketing-Genius extras are right here - don't skip them. 👇

All Stellar Marketing Starts with This:
https://cs.copyhackers.com/

If you are even remotely hungry to be a fantastic marketer, the career opportunities are endless. In this video, I'm breaking down for you the six-step plan I'd follow TODAY to rebuild a seven-figure marketing career from zero... by thinking like a CMO. Even if it feels like you're a million miles from being a CEO. Trust me: there's so much room for you in the marketing world.

I've worked with incredible brands like Shopify, Canva, Bitly and AWS - and I've seen that you'll crack marketing and become in-demand if you:

⭐️ Talk confidently about performance marketing (optimizing what exists) vs growth marketing (expanding what’s possible)...

⭐️ Use AI as a strategist for pressure-testing ideas rather than producing generic copy...

⭐️ Live in the world of “answer engine optimization” --- the new SEO is earning AI citations, not clicks, with Wikipedia, Reddit, and YouTube as key sources...

⭐️ Specialize like a MOFO! Everyone loves to say generalists will own the future as "ai line managers"... but 1) holy crap that sounds boring and 2) specialization has always been where the money is at, and all AI slop points to one thing: specialization is also where the money WILL BE at...

⭐️ Master messages and copywriting -- they feel like the thing AI is conquering, but overuse of AI is proving that, to help brands stand out, marketers need to get wildly good at the words customers see...

------------------------

Resources people typically ask for 🎉

📚 Mastermind with Jo: https://thebigsmall.co/
📕 Order Jo's book: https://copysellingbook.com/book
▶️ Message like a champ: https://copyhkr.com/copy-school

Learn more about your ad choices. Visit megaphone.fm/adchoices

SEO copywriting and gifts from Google

Wed, 23 Sep 2026 09:56:00 -0000

Notice how some people like to make SEO 10,000,000x harder than it is? Dave Collins is not one of those people. You'll meet him in this tutorial where he gives us 20 mins of magic on SEO gems like: How to be amorous with Analytics
How to be cool in Chrome
How to get cosy in Console
And how to get gifts from Google
All with zilch complexity. And in a British accent.

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Jo is on Substack!
➡ https://joannawiebe.substack.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

If You Don't Understand Recombination, You Don't Understand Creativity

Tue, 22 Sep 2026 13:56:00 -0000

You can be a Rich Creative, BTW (free videos here show you how) 👇

https://joannawiebe.co/full-toolkit

Look, you don't need 20 years of experience in a creative field to challenge the idea that creativity is something you’re born with. It only takes being stuck one time to know creativity isn't a "natural" gift...

You've seen time and again that you can generate creativity like you can generate a product on an assembly line. And if that doesn't sound great to you, have you never struggled with being in a rut? If I was like, "Hey, come up with some creative ideas for our YouTube channel to get more views," would you be like, "Oh, easy, gotcha, here you go"??? Sometimes we need HELP being creative! That's 100% okay.

I made you this video to show you:

👉 A simple seven-step approach to help you come up with ideas more consistently

👉 The concept of “recombination" (and how everyone from Ernest Hemingway to Steve Jobs used it)

👉 The “black ball” constraint that brings sharper, more focused ideas

We're talking about "the overlap,” divergent thinking, borrowing to find originality, retraining your attention, the BBB framework, idea evolution, creative surface areas and The Overnight Method. if you want to be creative or you want to find your creativity again, this video shows you how in under 13 mins.

-------------------------------------

HAVE A CREATIVE TEAM?
We run workshops to help creatives have bigger, better, measurable impact in organizations. DM us here to start the conversation: https://www.instagram.com/therealjoannawiebe/

-------------------------------------
If you're ready to make more money selling your creativity, I've outlined how we can work together here:
https://joannawiebe.co/mastermind

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to build long-lasting relationships with your prospects - Copyhackers

Mon, 21 Sep 2026 17:56:00 -0000

Pestering people broadly doesn’t work… you need to have a precise formula that’s constructed in the right configuration to be effective.
Not enough or too much can tip the scales against you.

Believe it or not, there’s an art and a science to pestering your prospects in order to build honest, genuine, long-lasting relationships.

In this tutorial, copywriter Karine Bengualid teaches you an effective strategy to build authentic relationships with your network.

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Learn more about your ad choices. Visit megaphone.fm/adchoices

The Secret Ways To Sell ANYTHING As A Creative

Sun, 20 Sep 2026 21:56:00 -0000

Creatives, these "Sell to Their Imagination" extras are right here - don't skip them. 👇

Free Kit for Creative Consultants:
https://joannawiebe.co/rich

How to Sell at Scale:
https://copyhkr.com/copy-school

What you'll see in this episode is how Joanna (Jo) Wiebe - a creator with over 20 years in the creative field - explains that the brain doesn’t adopt entirely new ideas, but new versions of ideas it already holds.

She shows how Marlboro used this to sell cigarettes in the 1960s as advertising regulations tightened and health concerns grew. Instead of pitching cigarettes directly, Marlboro aimed to trigger emotion before the rules caught up by borrowing an existing cultural character: the American cowboy. She breaks down how the cowboy myth - rugged, self-reliant, stoic, and defined by the open frontier and resistance to control - was already embedded in millions of minds, and how Marlboro simply attached its brand to that mythology with imagery of a man on a horse under a wide open sky.

You can do the same for your own brand. Find the idea in your prospect's head, and attach your brand to it.

----------------------------

📕 Listen to Jo's book: https://geni.us/copysellingbook
▶️ Follow Jo on Instagram: https://www.instagram.com/therealjoannawiebe

----------------------------

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to write a long-form sales page using survey data

Sun, 20 Sep 2026 01:56:00 -0000

Anna Bolton, a fab conversion copywriter who recently wrote a long-form sales page for Copyhackers, shares her step-by-step process for filling the page with VOC. In this live tutorial, you'll see how Anna writes long-form sales pages using survey data.

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Jo is on Substack!
➡ https://joannawiebe.substack.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Steal This $15M Strategy For Courses, Workshops, and Retainers

Sat, 19 Sep 2026 05:56:00 -0000

The Sell-Your-Expertise extras are right here - don't skip them. 👇
https://joannawiebe.co/mastermind

Watch: How to Get Noticed and Build Your Personal Brand:
https://www.youtube.com/watch?v=G4jMW7zapoQ&t=2s

Most creators and consultants are stuck at $7K months. In this video, seven-figure consultant Joanna Wiebe (Jo) shares a six-step masterclass for selling expertise through high-ticket engagements - which is exactly what she's done (and doing) as she builds on her $15M business. Pay attention to the “expertise ladder” to see where you're on it - it's really about repositioning access to expertise, not improving talent.

In this video, you'll learn:
- Why AI has weakened traditional course economics and what to sell instead
- How to sell workshops that command $20,000+ for two days
- The diagnostic sales tool Jo uses to close clients (and sell on stage!)
- How to “land and expand” by overdelivering in engagements to generate referrals across networks.

Plus, learn why your current mental anchoring when you're quoting is bass-ackwards... plus upgrade your network to raise your ceiling... and target an ICP that actually values you.

------------------------

Resources people typically ask for 🎉

📚 Mastermind with Jo: https://joannawiebe.co/mastermind
📕 Pre-order Jo's book: https://copyhkr.com/book-preorder
▶️ Message like a champ: https://copyhkr.com/copy-school

------------------------

If you're ready to make more money selling your expertise, I've outlined how we can work together here:
https://copyhkr.com/one-pager

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to shift the way you think about money - Copyhackers

Fri, 18 Sep 2026 09:56:00 -0000

Tarzan Kay is back to talk about all things money for: Freelance copywriters Solopreneurs Small business owners, like tech startup founders and digital guru-types, and Anyone thinking of becoming any of those things.

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Learn more about your ad choices. Visit megaphone.fm/adchoices

The 6 Types of "Jack-Of-All-Trades" People That Make Millions

Thu, 17 Sep 2026 13:56:00 -0000

You're a multi-hyphenate --- what do you do with that? Start here 👇

https://cs.copyhackers.com/ = how to become a copywriter

Yes, a copywriter! Here's why having too many interests could make you one of the best copywriters of our time. See, in this video, you're learning about the six archetypes of people with quote-unquote too many interests. Each one of them actually maps to the exact cognitive profile of a great conversion copywriter. Check out just three of the six to see what I mean:

👀 If you're a Master of Synthesis, you can rock psych + design + data, all of which killer copywriters do daily...

👀 If you're a Pattern Hunter, you see the system behind every funnel and the throughlines in voice-of-customer data, which means you can find the message and stick the landing...

👀 If you're a Talent Stacker -- I mean, Scott Adams is THE copywriter origin story.

Copywriting isn't just a place multi-passionate people can go. It's arguably the only commercial discipline that pays you more the more domains you can hold at once.

Look, if you're remotely curious about finding your way as a conversion copywriter - who works with tons of brands selling tons of products to tons of audiences (all of which YOU GET TO BE INTERESTED IN!), start with this book and see if it fits with your, ahem, interests:

https://copysellingbook.com/

-----------------------------------

People also love this:

📚 Mastermind with Jo: https://joannawiebe.co/mastermind
📕 Pre-order Jo's book: https://copyhkr.com/book-preorder
▶️ Go deep and become an expert: https://copyhkr.com/copy-school

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to script a sales video - Copyhackers

Wed, 16 Sep 2026 17:56:00 -0000

In this Tutorial, conversion copywriter Joanna Wiebe welcomes Ry Schwartz as he shows you, step-by-step, how the team at Copyhackers writes scripts for sales page videos that are responsible for some of the biggest launches in the last 10 years.

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Learn more about your ad choices. Visit megaphone.fm/adchoices

Success Comes When You Stop "Waiting To Be Ready"

Tue, 15 Sep 2026 21:56:00 -0000

The "Start Anyway" extras are right here - you're gonna want these! 👇

When You Want to Leave Your Job to Start Your Own Thing:
https://joannawiebe.co/pbbk

When You Want to Make Your Freelance Biz Much Bigger:
https://copyhkr.com/one-pager

When I'm running workshops with companies, without fail, the star student in the session will come up to me privately and say, "Jo, how do I do what you do?" And I say EVERYTHING I'm going to share with you in this video, including:

👉 Start because you're not ready to - that'll shake the cobwebs out!

👉 Start now because every day you wait is a day you forget you want this and can do it...

👉 Starting now - instead of waiting - is a skill you're going to need IN SPADES when you finally start doing the thing you've been thinking of (because every day is a new start to a new something)...

❌ No one is going to give you permission to start --- you are the only one who can do that.

If you don't feel ready to start that project, business or creative idea, this video will show you how to begin anyway... and why waiting to feel "ready" is actively killing your best work at possibly the best moment to do that work IN YOUR LIFE.

------------------------

Resources people typically ask for 🎉

📚 Wanna surround yourself with go-getters? Go get it: https://copyhkr.com/one-pager
📕 Wanna write a book? I wrote a book: https://copyhkr.com/book-preorder
▶️ Wanna change careers? Try copywriting: https://copyhkr.com/copy-school

------------------------

If you're ready to build your thing, I've put together a ton of resources for you here:
https://joannawiebe.co/full-toolkit

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to script a sales video (Part 3) - Copyhackers

Tue, 15 Sep 2026 01:56:00 -0000

So, you’ve learned the whats and hows of sales page videos… scripting the big idea, breaking the inertia and beginning the transformation, but, when in your video scripts should you be saying what?

When should you message the discount…
When should you message the value prop…
When should you compare to competitors…
When should you list the ways to use the solution you’re selling?
When?

In this Tutorial, Ry Schwartz answers these when questions to reveal how the Copyhackers’s team keeps the momentum going in the third sales video to build trust, confidence and excitement leading into a launch.

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Learn more about your ad choices. Visit megaphone.fm/adchoices

How Social Media Hooks Hack Your Brain

Mon, 14 Sep 2026 05:56:00 -0000

The "How to Hook" proof is here, so check this out too 👇
https://www.instagram.com/therealjoannawiebe/

In this video, I break down why most videos lose viewers in the first 5 seconds and how to fix it with better hooks - based not on trends but on PROVEN old-school direct response copywriting. Yup, old-school DR stuff... as in what junk mail can teach us about hooking people TODAY.

You will see exactly 🚨 how to:

✅ Build a “super hook” that carries the whole video
✅ Layer in mini-hooks to keep attention
✅ Strengthen every opener with clearer payoff, real tension, and specific bait.

And this is killer 👇
You'll get a simple test for spotting weak hooks... confirmation that viral formats are not a long-term strategy... and super-quick checks to keep hooks feeling fresh across YouTube, Instagram, and TikTok.

THE PROOF IT WORKS: Here's the gold...

We’ve generated 2.2M views on YouTube in the last six months, and we’re averaging 5.3M views a month on YouTube, with only 3 months of focusing on hooks!

The hooking strategy you’ll learn in this video has directly led to our growth, so you have got to watch to the end. Best 14 mins you'll spend. And when you're like "oh hot damn yup," then you'll wanna do one of these three things:

📚 Get coached by me: https://copyhkr.com/one-pager
📕 Buy my book: https://copysellingbook.com/
▶️ Take it beyond hooks - convert those 👀 into 💰: https://copyhkr.com/copy-school

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to script a sales video - Part 2 - Copyhackers

Sun, 13 Sep 2026 09:56:00 -0000

You’ve learned how Copyhackers scripts their first sideways sales page video to convey the big-idea, the big opportunity.

Now you’re wondering, ‘What about that first practical step to achieve the transformation promised?’.

Wonder no more…

Join the Copyhackers’s crew for this Tutorial, featuring Ry Schwartz, to learn the skills you’re about to teach… the 0 to 30 mile per hour skill sharpener to create the best script for your second sales video.

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Learn more about your ad choices. Visit megaphone.fm/adchoices

How To Never Feel Awkward Ever Again

Sat, 12 Sep 2026 13:56:00 -0000

If you've ever frozen mid-conversation, walked away from a networking event replaying every awkward pause, or wondered why small talk feels like a chore you can't escape, this video will show you how to master the art of conversation, and why the people who seem effortlessly charming aren't just "naturals."

I break down the 7 strategies I use to turn shallow small talk into real connection, handle high-stakes career conversations (like asking for a raise or promotion), and walk into any room without freezing. Great conversation isn't about talking more. It's about entering the other person's world, so every interaction, from a casual intro to a critical negotiation, becomes a bridge instead of a hurdle.

💬 Comment on the conversation situation that trips you up most.
🔔 Subscribe for more on communication and confidence.

📚 Mastermind with me: https://joannawiebe.co/mastermind
📕 Buy my book: https://copysellingbook.com/
▶️ Go deep and become an expert: https://copyhkr.com/copy-school

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to come up with breakthrough blog post topics - Copyhackers

Fri, 11 Sep 2026 17:56:00 -0000

Do you struggle to come up with blog post topics that are exciting and stand out from what already out there? Joanna walks you through how to take really basic, potentially dull AF ideas, like myths about A/B testing, and turn them into blog posts that actually say something different.

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Learn more about your ad choices. Visit megaphone.fm/adchoices

Why Less Interesting People Get More Attention Than You

Thu, 10 Sep 2026 21:56:00 -0000

If you've ever walked into a room and instantly felt smaller, wondered whether the person across the table is actually buying what you're saying, or replayed a meeting trying to figure out where you lost them, this video will show you how to read any room you walk into, and how to project confidence before you ever open your mouth. I break down the 7 body language shifts I use to command a room, decode what people are really thinking, and build instant trust with clients, coworkers, and anyone whose respect I want to earn, because body language isn't about tricks or posing, it's the unspoken half of every conversation, and once you can read it and use it, you stop guessing how you're landing and start steering the room.

💬 Comment the body language habit you're working on breaking.
🔔 Subscribe for more on communication, confidence, and influence.

📖 Grab my book, *The Copy Selling System*, for more on crafting a message that actually convinces.

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to Use Conditional Messaging in Emails - Copyhackers

Thu, 10 Sep 2026 01:56:00 -0000

Are you looking for a way to make your emails more relevant?

In this tutorial, Joanna Wiebe walks you through the essentials of using conditional messaging to do just that.

What your subscriber sees (or doesn't see) in an email is more within your control than you might believe when you sit down to write an email that works for everyone.

Allow us to introduce you to the beauty of conditional messaging.

Want to learn the tips and tricks of writing emails that convert? Check out our Email Copywriting playlist here -
https://youtube.com/playlist?list=PLnfaOpPSsCZYQNFn6R8QaBG8-GDZd8-Io&si=-wfx2vpQRgvK2nCy

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Learn more about your ad choices. Visit megaphone.fm/adchoices

The #1 Secret To Staying Calm In The Chaos

Wed, 09 Sep 2026 05:56:00 -0000

If you've ever felt your chest tighten before a hard conversation, spiraled after harsh feedback, or watched your composure crumble right when you needed it most, this video will show you how to stay calm under any pressure and why "just breathe" advice never actually works. I break down the brain hacks I use to stop a panic spiral, handle ego-bruising criticism, and lead with clarity when everything's on fire.

Staying calm isn't about ignoring stress. It's about building a buffer so nothing can knock you off center, not a client tearing apart your work, not a comment section, not a team crisis.

💬 Comment the situation that triggers you most at work.
🔔 Subscribe for more on resilience and staying grounded.

📚 Mastermind with me: https://joannawiebe.co/mastermind
📕 Buy my book: https://copysellingbook.com/
▶️ Go deep and become an expert: https://copyhkr.com/copy-school

Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you ready for a virtual assistant (VA)?

Tue, 08 Sep 2026 09:56:00 -0000

In this Tutorial, we’ve brought in VA Sandra Booker to give you a quick run-down of:

1) Unexpected ways she's saved many a butt over the years,
2) how you can find a VA that'll fit what YOU need (even if you're not sure what that is),
3) tips for vetting a VA (so you don't get a, um, dud)
and
4) how to make the most of your VA once you've got one.

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Learn more about your ad choices. Visit megaphone.fm/adchoices

What to ask for from your clients

Mon, 07 Sep 2026 16:51:25 -0000

The conversion copywriting process always begins with research and discovery. Some research you’ll do on your own. And some research you’ll collect from your clients – in the form of reports, analyses, data lists, etc. If you want to know what to ask your clients for at the start of a project, this Tutorial Tuesday is for you.

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Jo is on Substack!
➡ https://joannawiebe.substack.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Watch This Before You Burn Out Creatively

Mon, 07 Sep 2026 15:12:51 -0000

Here’s the promised **cheatsheet** for 7 systems creative pros need👇
https://copysellingbook.com/cheatsheet-cp

Look - if you've ever stared at a blank page waiting for inspiration to show up or finished a creative project feeling more drained than proud……. or if you’ve watched your output drop the harder you tried to push through… I’m here to validate what you’ve suspected:

It’s not your fault.

Creative pros are expected to produce new genius - on demand - from scratch by the hour.

It can feel like you’re only as good as your last video / illustration / email copy.

The result is burnout. But it doesn’t have to be.

When you watch this video, I’ll show you (and the people who review your work!) how to create more without burning out, using systems instead of willpower. I’ve been a creative professional for more than 20 years - from agencies to in-house to running multiple agencies serving clients like Shopify, Canva and Resident. So I’ve learned - and trained other creative pros and their teams - to create more without burning out. I’ll show you:

✅ The 4 frameworks I use to triple my creative output

✅ The Disney-inspired DRC loop

✅ The "Floors in the Skyscraper" method for explosive production

✅ The love-hate litmus test for spotting breakthrough work

AND:

✅ The system made just for copywriters — The Copyselling System.

Get copies of the book “The Copyselling System” for yourself or your team: https://copysellingbook.com/

And if you’re a creative pro watching this… and you wish your team would watch it… take the lead! Send this video around to them, and invite a conversation / lunch ‘n’ learn to come up with ways to produce stronger creative thanks to intentional systems + creative operations. (We can help!)

💬 Comment the part of your creative process that drains you the most.
🔔 Subscribe for more on creative systems, output and avoiding burnout.

📚 Mastermind with me: https://joannawiebe.co/mastermind
📕 Buy my book: https://copysellingbook.com/
▶️ Go deep and become an expert: https://copyhkr.com/copy-school

Learn more about your ad choices. Visit megaphone.fm/adchoices

YouTube Changed My Life. Copy What I Did To Change Yours in 90 Days

Mon, 07 Sep 2026 13:56:00 -0000

Grab the interactive Business Builder Roadmap here 👇

https://joannawiebe.co/roadmap

Great, now if you've ever watched another creator blow up while your channel sits at the same subscriber count… I’ve been there. If you’ve talked yourself out of starting because you think you're too old or too late… I’ve been there. If you’ve felt stuck between your 9-to-5 and chasing something bigger… I have been there too! I made this video to show you exactly how to start and grow a YouTube channel in 2026 IN SPITE OF all the reasons you think you shouldn’t (or couldn’t).

In it, I break down the 7 lessons I'd tell my former self after spinning my wheels for 7 years and then gaining 65,000+ subscribers in 90 days, including:

👍 why your day job is actually your secret weapon and

🤖 the exact content machine I'd build if I started today.

Get started now because YouTube isn't just a creator platform - it's the most underrated career insurance policy you can invest in.

💬 Comment what's stopping you from hitting publish on your first video.
🔔 Subscribe for more on building a personal brand that actually pays off.

📚 Mastermind with me: https://joannawiebe.co/mastermind
📕 Buy my book: https://copysellingbook.com/
▶️ Go deep and become an expert: https://copyhkr.com/copy-school

Learn more about your ad choices. Visit megaphone.fm/adchoices

Fix these 5 things in your copy to look more pro stat

Mon, 07 Sep 2026 13:34:17 -0000

No matter what kind of copywriting potential you have, the first time(s) you sit down to actually pen an actual work of conversion copywriting genius – not just to talk about it or think about it – you are likely to make one or two really simple mistakes in your copy. Or maybe even five. And any of these five mistakes can signal pretty fast to the people reading your copy that you are soooo new at this.

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Jo is on Substack!
➡ https://joannawiebe.substack.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

How To Build an Attention Span So Good It Feels Illegal

Mon, 07 Sep 2026 11:55:42 -0000

I’ve led the meetings where decisions were made about how to capture, hold and refuse to release YOUR limited attention. And now I’m spilling what YOU need to know about the manipulations that smart, well-paid marketers are engineeering to distract you from your very own LIFE…

This is critical training for you because, if you've ever opened your phone to check one thing and resurfaced 40 minutes later… sat down to do deep work only to feel a phantom itch to check notifications every two minutes… or ended a "busy" day with nothing important actually finished… you know that forces beyond your control are getting in your way.

In this video, I’ll show you how to fix your attention span and focus better than 99% of people. I break down the 5 countermeasures I use to fight back against the:

🐭 variable rewards,

😰 near-miss loops, and

🪝re-entry hooks that billion-dollar product teams engineer into your apps on purpose…

Because a short attention span isn’t permanent. But no one is going to fix it for you. If you want to write the book, make the film, finish the training or get the promotion, you need to modify your habits starting now. I’ll show you how.

💬 Comment the app or habit that steals the most focus from your day.
🔔 Subscribe for more on deep work, focus and reclaiming your attention.

📚 Mastermind with me: https://joannawiebe.co/mastermind
📕 Buy my book: https://copysellingbook.com/
▶️ Go deep and become an expert: https://copyhkr.com/copy-school

Learn more about your ad choices. Visit megaphone.fm/adchoices

Top 10 KPIs for conversion copywriters

Mon, 07 Sep 2026 10:17:08 -0000

If you go into fight-flight-or-freeze mode when someone brings up bounce rates, drill-down reports or campaign attribution, know this: Google Analytics (GA) is actually every conversion copywriter’s ally. You can’t do your job well without it. And your team / clients can’t measure how badass you are at your job without it. GA is only scary if you don’t know what you’re looking at…

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Jo is on Substack!
➡ https://joannawiebe.substack.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to win enough clients for a whole year with a single blog post - Copyhackers

Mon, 07 Sep 2026 08:38:34 -0000

Can you win enough clients for a year…with a single blog post? One freelancer did. And she’s sharing how she did it today in a brand new Tutorial Tuesdays.

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Learn more about your ad choices. Visit megaphone.fm/adchoices

Vibe Coding With Lovable (Full Tutorial)

Mon, 07 Sep 2026 07:00:00 -0000

Check out the generator I built here:

https://copysellingbook.com/unique-mechanism

I’ve paid developers and development agencies $10K+ to code small apps like the generator I built with Lovable in this video. It’s out-of-control easy.

If you’re a creative - like a copywriter - who’s struggled to bring your vision to life for the client, vibe coding with Lovable makes it so easy. Produce a client portal, a webinar funnel, a detailed client intake form, a quiz - or a generator like I did. This video will show you how any creative professional can vibe code a real web app using Lovable, in under an hour, with zero coding experience.

I walk through the 8 steps I used to build a working lead-magnet app for my new book, like:

✅ writing prompts like a product spec

✅ iterating in small feedback loops

✅ locking down security

✅ QA'ing before you publish

Because vibe coding isn't just a trend - it's quietly replacing entire web teams, and the people who learn it now are the ones shipping ideas while everyone else is still getting quotes.

💬 Comment what you'd build first if you knew it'd only take an hour.
🔔 Subscribe for more on shipping stronger ideas faster as a creative.

📚 Mastermind with me: https://joannawiebe.co/mastermind
📕 Buy my book: https://copysellingbook.com/
▶️ Go deep and become an expert: https://copyhkr.com/copy-school

Learn more about your ad choices. Visit megaphone.fm/adchoices

5 Secrets Used By The Most Interesting Brands In The World

Mon, 07 Sep 2026 05:21:25 -0000

Use this link to book a call about your challenger brand:
https://joannawiebe.co/contact

Some of the world’s biggest brands aren’t interesting - but the challengers eating market share absolutely are. If you’ve struggled with building an interesting brand - for yourself or your business - this video will break down what to do and how… without resorting to gimmicks or trying too hard.

Watch this vide to the end to see how I break down the 5 secrets behind unforgettable people and brands, using examples from Duolingo, Goop, Apple, and Patagonia. Plus, the psychology that makes them stick (the Von Restorff, Zeigarnik, pratfall, and Marmite effects). Because being liked is what forgettable brands and forgettable people aim for. Being interesting is the free, unfair advantage almost nobody has the guts to actually use.

Need help finding the courage to be really interesting and build your brand? Book a conversation with our team:
https://joannawiebe.co/contact

Find your brand voice and message👇
https://cs.copyhackers.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to Grow Your Mailing List with Quizzes - Copyhackers

Mon, 07 Sep 2026 03:42:51 -0000

Would you like a fun way to grow your mailing list?

In this Tutorial, quiz funnel strategist Chanti Zak sits down with Joanna Wiebe and walks you through her most beloved tricks, secrets and techniques for quiz magic (i.e. How to come up with quiz topics, how to tell good ideas from bad, and how to structure your quiz so you get more leads).

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Learn more about your ad choices. Visit megaphone.fm/adchoices

This Will Make Any Personal Brand Explode in 2026

Mon, 07 Sep 2026 02:04:17 -0000

Stop sounding like your competitors or - worse - like nobody at all! Go here 👇
https://copyhackers.com/challenger-voice/

And to train your copywriters so they nail this stuff, go here 👇
https://geni.us/copysellingbook

HERE’S WHAT’S UP: The brands you love have a voice, even if you aren’t sure what it is or how to describe it. And if you run growth or marketing at a challenger brand, your voice can be your highest-impact opportunity. But a stellar voice is NOT the result of a few adjectives on an unread sheet of paper.

Look, if you've ever written website / email / ad copy that sounds exactly like your competitor's… felt like your brand blends into every other one in your industry… or watched someone with a weaker offer or product win because their voice is instantly recognizable and yours isn't…

…this video will show you how to find your brand voice and articulate it better than 99% of people.

Watch to see how I break down the 6 steps I use to build a voice that becomes an uncopyable moat, including:

✅ the "lineup test" that reveals whether your copy is category wallpaper,

✅ why the strongest brand voices are modeled on a specific person (think Ryan Reynolds for Mint Mobile) instead of built by committee, and

✅ how to find the fight your brand is actually willing to pick.

Because your brand voice isn't a style choice you make after the logo. It is in fact the one decision that shapes every decision that follows.

Upgrade your brand-voice skills here 👇
https://cs.copyhackers.com/courses/master-of-brand-voice

💬 Comment the brand voice you can spot in a lineup without seeing the logo.
🔔 Subscribe for more on branding, messaging, and building something customers actually recognize.

Learn more about your ad choices. Visit megaphone.fm/adchoices

The 4 Productized Services to sell now as a Freelance Copywriter - Copyhackers

Mon, 07 Sep 2026 00:25:42 -0000

Joanna Wiebe will show you 4 different packages / productized services you can add to your website T'DAY. Including what those packages are. How much you should charge for each. Which parts of Copy School to use to deliver them fast, without guessing. And how to set them up to sell on your website.

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Learn more about your ad choices. Visit megaphone.fm/adchoices

Likes into leads on social media

Sun, 06 Sep 2026 22:47:08 -0000

We've brought in social pro Michael Patterson to share all things lead gen on social media. Michael will answer all of the things you need to know, like:
- What content to give away to attract leads
- How to find conversations you should be involved in
- How to interact in convos that hint at a need you can relieve
- What to write in you bio (so followers become leads)

Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1

Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

Join the Waitlist for Freelancing School
➡ https://freelancingschool.com/

Watch The Foundations of Conversion Copywriting for free here:
➡ https://copyschool.co/

Follow us on Insta!
➡ https://instagram.com/copyhackers

Jo is on Substack!
➡ https://joannawiebe.substack.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Start Building Brands Like an Iconic Founder

Sun, 06 Sep 2026 21:08:34 -0000

Go here to take the founder-led brand assessment 👇
https://joannawiebe.co/style-assessment

Personal brands are such a huge topic right now - on LinkedIn, Instagram and YouTube - and if it’s got you thinking about YOUR brand as a founder / entrepreneur, be glad this video found you.

Because if you've ever poured money into ads that didn't convert…

watched your company's Instagram sit at the same follower count for months…

or noticed competitors with worse products winning because their founder shows up online and yours doesn't…

then this video will show you how to build a founder-led brand that makes customers chase you in 2026 and all the way through 2027+. In it, I break down the 5 founder-led brand types working right now, with examples from Glossier, Basecamp, Dollar Shave Club, Gymshark, and Patagonia. These brands have created not just loyal but RABID fan bases… in ways the strangely named “brands” selling on Amazon right now just never can.

Your job as the founder is to grow the business. And like never before, YOU can grow the business by being YOU, publicly. Think about it. In an interweb flooded with AI slop… in a tough economy where people are being careful with where they put their money… and with all the faceless companies, consumers and businesses alike are not simply buying products, services or solutions today. They are 100% buying the people behind those solutions.

They can buy BECAUSE of you.

You can be the Oprah or Walt Disney of your space. Watch the video to see how.

💬 Comment which of the 5 founder-led brand types fits you best.
🔔 Subscribe for branding and marketing that wins.
📕 Get a copy of my book: https://www.amazon.com/Copyselling-System-Formula-Maximizing-Revenue-ebook/dp/B0FXBKCHFS

We work with founder-led brands and founders. Start with this assessment: https://joannawiebe.co/style-assessment

Learn more about your ad choices. Visit megaphone.fm/adchoices

How To ACTUALLY Build a Cult-Like Following (Copy Iconic Brands)

Sun, 06 Sep 2026 19:30:00 -0000

“Like a cult” means LIKE one… not actually one. If you want to use humans’ tribal, vision-craving purposes for good (like Berkshire Hathaway, Apple, Oura, etc), start here 👇

https://joannawiebe.co/cult-playbook

And you really should want this for your brand. After all, you've watched businesses with lesser products and absolutely no vision steal market share from you or from other brands you love. You’ve also wondered what you’re missing that some of these lasting, beloved brands have nailed. The answer:

You need a congregation that believes in you.

In this video, will show you how to build that — how to make anyone believe in you using the 6 belief triggers cult leaders and cult-like brands use to command devotion.

I break down each one, from defining a shared "devil" worth fighting to building rituals and in-group language that turn customers into believers, using examples from Apple, Patagonia, and Berkshire Hathaway alongside the cult leaders who mastered these tactics (and don’t deserve to own them!).

Belief in you is the most powerful force a leader can wield. And once you can manufacture it on purpose, you can change your career, your business — your life. If you’re a $20M - $50M business ready to figure this stuff out, book a consult 👇
https://joannawiebe.co/consultation

💬 Comment the brand or leader you'd follow anywhere (and why).
🔔 Subscribe for more on personal branding, influence, and building belief.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Joanna Wiebe - Copywriting & Marketing

"Make our copy shorter" is really, truly, horribly bad direction

How to optimize your button copy

In 2025, everyone's got an opinion. Here's how to ignore them in your copy.

How to Decide if You Should Niche or Specialize - Copyhackers

That Feature You're Writing About? It Does Something **Different** for Everyone...

How to write a web page for the four primary decision-making types - Copyhackers

Hey Copywriters! Permission Granted to Ignore Notes from This Team

How to Track Your Email Campaigns in Google Analytics - Copyhackers

Aspiration and ambition are POWERFUL motivators in your messaging

If You Think Your Headlines Suck, They Do. Steal the Techniques of the Pros 👀

Trying to Break into a Market with a Known Leader? Try This Value Proposition Formula

Copywriting Newbie? Stop Collecting "Tricks" - Unlock Wins with THIS

Could Your Next High-Converting Message Be Buried on Your Website?

How to Optimize Your Proposal Process

How To Articulate Your Thoughts More Clearly Than 99% of People

How to personalize a page in 15 minutes (with Brennan Dunn)

The Day You Stop Chasing Original Ideas, Everything Changes.

How to grow your list with *quizzes*... part 2 (with Dawn Petrin)

The Top 7 Content Strategies To Get Ahead of Everyone Else

How to Write Compliant Facebook Ad Copy that Converts - Copyhackers

You Are A Better Writer Than AI. (Yes, You.)

How to validate your (or your client's) copy

The Top 1% Think on Paper. Here's How To Do It.

Adding emotion to your proposal

How To Become a Top 1% Author, Copywriter, or Communicator

Creating and selling product packages, with Prerna Malik - Copyhackers

The Psychology of Storytelling That Will Change Your Life

How to get paid to write proposals - Copyhackers

Use Words Like This To Make Anyone Respect you

How to raise your rates, with Amy Posner

How To Use Persuasion To Drastically Change Your Life

What even is "conversion copywriting"... and why does your team need it?

How I Went From Broke to Rich By Learning To Write

Why good copy performs badly - Copyhackers

Use These Words To Be Seen as Powerful, Respected, and Worth Listening To

How to Find Voice of Customer Data Fast: The Super Speedy VOC Formula - Copyhackers

How To Make Millions From Your Writing

How to prevent copy reviews from going off the rails

Words That SELL (Psychology-Backed)

How to organize your voice-of-customer data - Copyhackers

Marketing in 2026: How To Get Customers To Chase You

How to get more subscribers with Bob Sparkins

The Psychology of Building a Personal Brand People Beg To Buy From

How to be creative with your conversion copy

12 Books You Need To Read To Get Smarter in 2026

How to Wireframe Web Copy - Copyhackers

How I’d Learn Marketing FAST in 2026

SEO copywriting and gifts from Google

If You Don't Understand Recombination, You Don't Understand Creativity

How to build long-lasting relationships with your prospects - Copyhackers

The Secret Ways To Sell ANYTHING As A Creative

How to write a long-form sales page using survey data

Steal This $15M Strategy For Courses, Workshops, and Retainers

How to shift the way you think about money - Copyhackers

The 6 Types of "Jack-Of-All-Trades" People That Make Millions

How to script a sales video - Copyhackers

Success Comes When You Stop "Waiting To Be Ready"

How to script a sales video (Part 3) - Copyhackers

How Social Media Hooks Hack Your Brain

How to script a sales video - Part 2 - Copyhackers

How To Never Feel Awkward Ever Again

How to come up with breakthrough blog post topics - Copyhackers

Why Less Interesting People Get More Attention Than You

How to Use Conditional Messaging in Emails - Copyhackers

The #1 Secret To Staying Calm In The Chaos

Are you ready for a virtual assistant (VA)?

What to ask for from your clients

Watch This Before You Burn Out Creatively

YouTube Changed My Life. Copy What I Did To Change Yours in 90 Days

Fix these 5 things in your copy to look more pro stat

How To Build an Attention Span So Good It Feels Illegal

Top 10 KPIs for conversion copywriters

How to win enough clients for a whole year with a single blog post - Copyhackers

Vibe Coding With Lovable (Full Tutorial)

5 Secrets Used By The Most Interesting Brands In The World

How to Grow Your Mailing List with Quizzes - Copyhackers

This Will Make Any Personal Brand Explode in 2026

The 4 Productized Services to sell now as a Freelance Copywriter - Copyhackers

Likes into leads on social media

That Feature You're Writing About? It Does Something Different for Everyone...

How to grow your list with quizzes... part 2 (with Dawn Petrin)