Influence Global

300 Pieces Of Content, Only 10 Used, £1,000 For 19 Million Views | Ben Woollams

Sat, 25 Apr 2026 09:12:00 -0000

Gordon Glenister sits down with Ben Woollams, CEO and Founder of TrueRights, to discuss the crisis in digital rights across the creator economy. In this episode, Ben reveals how brands are overpaying for content they never use, while creators are being underpaid for content that drives millions of impressions. From his journey at Influencer.com to founding TrueRights, Ben breaks down why 6 out of 10 campaigns breach creator rights and what needs to change. Topics covered: ∙ What usage rights actually mean for creators and brands ∙ The Unilever case study that sparked TrueRights ∙ How TikTok’s AI tool Symphony is changing the game ∙ The future of digital rights and AI licensing Guest: Ben Woollams CEO and Founder, TrueRights LinkedIn: https://www.linkedin.com/in/benjamin-woollams-06a5329b/ Website: truerights.com Host: Gordon Glenister Founder and Chairman, Influence Global Follow Influence Global: Instagram: @influenceglobal_ LinkedIn: https://www.linkedin.com/company/influenceglobal1/

Follow Gordon:

Linkedin: https://www.linkedin.com/in/gordonmichaelglenister/

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S9 Ep21: Building Trust In The Creator Economy - Compliance, Certification And Safer Influencer Marketing Ft. Murphy Hopkins-Hubbard

Tue, 17 Mar 2026 00:00:00 -0000

In this episode of Influence Global, Gordon speaks with Murphy Hopkins Hubbard, CEO and founder of Stamp, about one of the biggest challenges in the creator economy: trust, compliance and creator protection. Murphy shares her background in social impact, finance and enterprise, and explains how that experience led her to build Stamp — a certification and toolkit designed to help creators, brands and agencies navigate influencer marketing more responsibly. The conversation explores the pressures creators face when operating largely alone, from online abuse and cancellation risk to the lack of legal, PR and compliance support that traditional media professionals often have behind them. Murphy outlines how Stamp helps solve these issues through a three-part process: self-assessment, bite-sized education through “Stamp School”, and in-depth auditing of creators’ content and conduct. Rather than relying only on vanity metrics, Stamp aims to provide a more objective and nuanced view of whether a creator is brand-safe, compliant and aligned with the values they present online. Gordon and Murphy also discuss the growing risks in regulated sectors such as finance, health, gambling and nutrition, where unqualified creators can cause real harm by sharing misleading advice. They debate the balance between enforcement and support, agreeing that while rules matter, creators also need easier access to the right guidance and tools. The episode highlights why trust infrastructure will become increasingly important as the influencer marketing industry matures — and why compliance, accountability and authenticity must become part of the creator ecosystem by default. Connect here with Murphy https://www.linkedin.com/in/murphy-hopkins-hubbard-7248b413a/

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S9 Ep20: Doctor Creators Share Their Amazing Journey Ft. Dr. Lydie & Dr. Hazal

Wed, 11 Mar 2026 17:10:00 -0000

Gordon is joined by London-based duo Dr. Lydie and Dr. Hazal — doctors, founders and twenty-something entrepreneurs—who met in 2017 while applying to medical school. Coming from low socioeconomic, state-school backgrounds, they bonded over the inequalities in access to guidance and decided to document their journey to help others navigate both getting into medical school and sustaining the demanding five-year degree. They share how that honest, “show the full picture” approach built a loyal community and translated into a successful creator business, including brand partnerships with names like Dell, Post Office (a trip to Turkey) and Philips. The conversation explores the upsides and pressures of social media, with their reminder that “the grass is greener wherever you water it” and the importance of digital detoxes for mental health. Hazel and Lydia also discuss getting into property investing early through disciplined saving and relentless learning. Finally, they look ahead: growing their podcast into a network for ambitious women, expanding property portfolios, and experimenting unapologetically throughout their twenties.

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S9 Ep19: Why Is Influencer Marketing So Big In Asia Ft. Sega Cheng

Tue, 17 Feb 2026 13:40:00 -0000

In this episode, host Gordon Glenister is joined by Sega Cheng, entrepreneur and founder of an AI-powered influencer marketing platform, for an in-depth discussion on how technology is transforming the creator economy. Sega shares her journey into influencer marketing and explains how the industry has evolved from ad-hoc creator partnerships into a data-driven discipline, particularly across Asian markets where scale and performance measurement are critical. A key theme of the conversation is the growing role of AI in influencer marketing. Sega explains how artificial intelligence can help brands identify the right creators, predict campaign performance, ensure brand safety, and move beyond superficial metrics such as follower counts. Instead, the focus is shifting towards engagement quality, audience relevance and long-term value. Gordon and Sega also explore the importance of authenticity and trust in creator relationships. They discuss why one-off campaigns are becoming less effective and how sustained partnerships between brands and creators can deliver stronger results and deeper community connections. Transparency, fair compensation and ethical use of data are highlighted as essential foundations for future growth.The episode concludes with a forward-looking view of the influencer marketing landscape, emphasising the need for smarter analytics, global best practices and a more sustainable, community-led approach as the creator economy continues to mature.

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S9 Ep18: How Influencer Creator Grew To An Audience Of Over 180k Ft. Charlie Hills

Tue, 27 Jan 2026 08:00:00 -0000

In this episode of the Influence Global Podcast, Gordon Glenister is joined by Charlie Hills, one of LinkedIn’s fastest-growing content creators. Charlie shares his journey from the intensity of a traditional nine-to-five role to taking the leap into full-time content creation, explaining the discipline, consistency and personal risk involved in making that transition. The conversation explores how Charlie built an audience of over 180,000 followers by focusing on authenticity, clear points of view and content that genuinely resonates, rather than chasing trends. He also discusses the growing role of AI in content creation and why human personality, quirks and lived experience will become even more valuable as synthetic content increases. Listeners will gain practical insights into personal branding, creator sustainability and why showing up as a real human is now a competitive advantage in the attention economy. Follow Charlie on LinkedIn https://www.linkedin.com/in/charlie-hills

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S9 Ep17: Creator-led Brands Will Be The Legacy Brands Of The Future Ft. Jennifer Powell

Tue, 20 Jan 2026 08:00:00 -0000

In this episode of the Influence Global Podcast, host Gordon Glenister speaks with pioneering talent manager and licensing specialist Jennifer Powell, Founder and CEO of Jennifer Powell Inc. Based in Los Angeles, Jennifer has been at the forefront of the creator economy since its infancy, having transitioned from a successful career in modelling agencies to becoming one of the first representatives of fashion bloggers. Jennifer shares how the earliest creators like Rumi Neely (Fashion Toast) unexpectedly drove product sell-outs in the late 2000s, and how she helped shift brands’ thinking—treating creators with the same commercial value as professional models. She explains how licensing has become one of the most powerful, scalable revenue streams for creators, often surpassing traditional brand deals, and why strategic management, legal support and long-term brand development are essential. From discovering creators via DMs, to negotiating global licensing deals, to guiding talent through product collaborations and multi-market launches, Jennifer gives a transparent look into what great talent management should look like—and the pitfalls creators must avoid. A standout case study includes her long-standing representation of Sincerely Jules, whose partnership with Billabong grew from simple Instagram posts to a multi-region fashion collection that reached Selfridges, Galleries Lafayette and major retailers across the US, Europe, Latin America and APAC. This is a must-listen for creators, agents, and brands wanting to understand licensing, product development, talent management best practice, and the real work behind building a creator into a global brand.

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S9 Ep16: The Risks and Realities Of AI For Influencers Ft. Max Corbridge

Tue, 13 Jan 2026 08:00:00 -0000

In this eye-opening episode of the Influence Global Podcast, host Gordon Glenister is joined by Max Corbridge, ethical hacker and founder of Secure Agentics, to unpack the rapidly growing risks that artificial intelligence poses to influencers, creators, brands and everyday users. Max discusses his decade-long career working with high-street banks, the UK government and major organisations to simulate cyber-attacks and strengthen defences. In recent years, his work has increasingly pivoted to AI-driven threats, where attackers now use autonomous agents, voice-cloning and deepfake technologies to scale scams at unprecedented speed. From major breaches such as the Jaguar Land Rover incident to AI-generated YouTube channels that convincingly mimic celebrity voices, Max explains why influencers are uniquely vulnerable—and what they must do to protect themselves, their reputation and their business. This episode is essential listening for creators, talent managers, agencies, marketers and brand partners who need to understand emerging risks in the AI era.

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S9 Ep15: Using Thought Leader Ads On LinkedIn Ft. Kristian Downer

Tue, 06 Jan 2026 08:00:00 -0000

In this episode of the Influence Global Podcast, host Gordon Glenister speaks with Kristian Downer, Director of Dowsocial Marketing, about how B2B businesses can use LinkedIn thought leader ads to become more visible, build trust and ultimately generate revenue. Kristian shares how he moved from a “portfolio career” and full-service agency into specialising in LinkedIn ads, why thought leader ads are such a powerful (and often more affordable) option for SMEs, and how using your personal profile in paid campaigns can open doors that traditional sales teams have been knocking on for years. They discuss what kind of content actually works as a thought leader ad (hint: it doesn’t look like an ad), what to absolutely avoid on LinkedIn, and how behind-the-scenes and more human content fits into the mix. Kristian also lifts the lid on his upcoming six-week Thought Leader Ads Bootcamp, designed to help business owners and marketers build, run and optimise their own campaigns without blowing the budget on agency fees.

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S9 Ep14: Creator IQ Marketing Head Shares Insights On The Creator Economy Ft. Brit Starr

Tue, 30 Dec 2025 08:00:00 -0000

In this episode of the Influence Global Podcast, host Gordon Glenister sits down with Brit Starr, the Head of Marketing at CreatorIQ, a leading influencer marketing and creator intelligence platform. Together, they explore the rapidly evolving creator economy, the shifting role of influencers, the importance of trust and authenticity, and how brands can successfully navigate today’s highly competitive digital landscape. Brit leads marketing at CreatorIQ, where she champions data-driven insights, creator partnerships, and the role of technology in scaling influencer marketing. With more than a decade working across digital communities and creator-led engagement, Brit offers a refined perspective on how brands can leverage influencer marketing.

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S9 Ep13: Why Creator Briefs And Contracts Are So Important Ft. Bunmi Jenfa

Tue, 23 Dec 2025 08:00:00 -0000

In this episode, Bunmi Jenfa, founder of The Fashion Law Edit shares practical, no-nonsense guidance on the realities of creator–brand relationships, with a strong focus on contracts, legal protection and professional negotiation. Drawing on deep operational experience in influencer marketing, she reframes creator work as a commercial service, not a casual collaboration, and explains why understanding contracts is now essential. Bunmi highlights that many creators still sign agreements without fully reading or questioning the terms, leaving them vulnerable to lost income, misuse of content or restrictive clauses that limit future opportunities. She outlines the most common mistakes creators make, including agreeing to overly broad usage rights, missing exclusivity restrictions, undervaluing deliverables and assuming contracts are non-negotiable. The episode breaks down the core components of a solid influencer contract, covering scope of work, payment terms, usage rights, exclusivity, cancellation clauses and content ownership. Particular emphasis is placed on licensing and copyright, where creators often give away long-term value without fair compensation. Bunmi also addresses legal compliance, moral clauses and reporting requirements, explaining how vague or poorly understood terms can create risk. Overall, the episode equips creators with a clear, grounded framework to protect themselves, negotiate confidently and approach brand partnerships with professionalism and long-term sustainability in mind.

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S9 Ep12: Gen Z Culture And The Future Of Social Influence Ft. ‘The Black Sparrow’ aka Anesu Malisa

Fri, 12 Dec 2025 15:04:00 -0000

This episode of the Influence Global Podcast features an insightful conversation between host Gordon Glenister and TikTok creator The Black Sparrow aka Anesu Malisa, centred on Gen Z culture, content creation, and the future of social influence. The discussion opens with a relaxed introduction before moving into Sparrow’s journey as a creator and his observations about digital behaviour, platforms, and audience dynamics. The conversation offers a real, unfiltered look at how young creators view digital influence today. Sparrow’s insights demonstrate how authenticity, experimentation, and understanding platform culture are crucial for modern creator success.

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S9 Ep11: Building Your Personal Brand On LinkedIn - The Best Strategies Shared Ft. Fatima Khan aka LinkedIn Tea

Wed, 19 Nov 2025 10:45:00 -0000

Gordon speaks with LinkedIn strategist and creator Fatima Khan about how she built the LinkedIn Tea brand and helps founders and professionals turn content into qualified leads. The conversation covers audience-first positioning, consistent posting, hooks that stop the scroll, storytelling that builds authority, smart use of DMs, and realistic expectations of the algorithm. Fatima shares practical steps for moving from “chasing views” to designing offers, CTAs and conversations that convert. Fatima Khan (LinkedIn Tea) — LinkedIn coach/strategist known for “spilling LinkedIn tea”: actionable insights on personal branding, community-led growth and lead generation for founders and operators. She advises to lean into video when it serves the point. Repurpose story-led clips; watch emerging creator incentives (00:20:33–00:20:50). Connect with Fatima here on Linkedin https://www.linkedin.com/in/fatima-rasheed-khan/

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S9 Ep10: Social Commerce Is The Future Ft. Dmitry Olerinskiy

Tue, 04 Nov 2025 08:00:00 -0000

Dmitry Olerinskiy, Digital Strategy Director, Decathlon. Decathlon’s Digital Evolution: How one of the world’s largest sports retailers is embracing digital strategy to enhance customer experience both online and in-store. Data-Driven Insights: The role of analytics and AI and influencer marketing in understanding consumer behaviour and tailoring product offerings. Omni-channel Strategy: Integrating physical retail with e-commerce to create seamless brand experiences. Leadership and Culture: Dmitry’s insights on driving innovation through culture, collaboration, and empowering teams. Key Takeaway: Digital transformation isn’t about technology alone — it’s about people, purpose, and progress. Dmitry emphasises the importance of agility, sustainability, and customer-centred thinking in shaping the future of retail.

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S9 Ep9: How Carlsberg Britvic Uses TikTok Affiliates And Creators To Drive Sales Ft. Rohan Kotecha

Tue, 28 Oct 2025 08:00:00 -0000

The E-commerce Evolution: Rowan discusses how Carlsberg has adapted to changing consumer habits and the rapid growth of online retail in the drinks industry. Digital Transformation: Insights into how Carlsberg integrates digital strategies across its brand portfolio to improve customer experience and operational efficiency. Influencer and Partnership Marketing: How Carlsberg leverages partnerships and storytelling to strengthen consumer engagement and brand loyalty. Sustainability and Purpose: The company’s focus on sustainable practices and responsible marketing. Future Trends: The potential of AI, personalisation, and data analytics in shaping the future of e-commerce within the drinks sector. Key Takeaway: Success in modern marketing comes from balancing heritage with innovation — staying true to brand values while embracing digital transformation and consumer-centric thinking.

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S9 Ep8: How Dell Leverages Its Employees As Ambassadors Ft. Anita Verma

Tue, 07 Oct 2025 08:30:00 -0000

Anita Verma is Senior Advisor at Dell Technologies. The discussion centres around employee influence, thought leadership, and how organisations can harness their people as authentic brand advocates. With over 25 years of experience in learning and development, she has successfully managed global programs, developed strategic partnerships, and created engaging content to drive a sales pipeline that serves all IT audiences, at all levels too. Anita is certified in Generative AI and Prompt Engineering and hold a National Diploma in Business Administration and Management from Richmond upon Thames College, and a Level 4 qualification in Adult Teaching from City & Guilds of London Art School. Trained by the Association of Talent Development, Boston, USA in the art of Creative Training Techniques under the instruction of Bob Pyke.

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S9 Ep7: Why IBM Leads The World In Employee Advocacy Ft. Nada Alkutbi

Wed, 24 Sep 2025 13:11:00 -0000

On the podcast today is Nada Alkutbi, she talks extensively about how IBM have leveraged their 200 IBMers to being real thought leaders in the business.

Nada Alkutbi, recently appointed as Global Social Media Strategy and Orchestration manager at IBM, has been working in digital and social media for over ten years. Nada leads the social media strategy across 16 markets and shares her experience and best practices on leading social advocacy programmes across countries and cultures. https://www.linkedin.com/in/nadaalkutbi/

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S9 Ep6: Global Head Influencer Shares Campaign Successes With 6m Organic Reach Ft. Christophe Tavlaridis

Wed, 10 Sep 2025 09:13:00 -0000

Christophe Tavlaridis is a seasoned professional in social media and digital marketing with extensive experience across various industries. Currently serving as the Global Social Media & Influence Marketing Manager at Groupe SEB since September 2019, Christophe leads social media strategies for brands such as Tefal, Rowenta, Krups, and Seb. Previous roles include consultant digital at H&F Consulting, social media manager at public actif, and web marketing manager at the Office de Tourisme de Leucate. Notable achievements encompass enhancing digital strategies for prominent clients, executing large-scale events, and developing comprehensive social media plans. Christophe holds multiple degrees, including a Master 2 in Ingénierie Touristique and a professional certificate in culinary arts from L'atelier des Chefs.

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S9 Ep4: How To Get Paid As A Speaker All Over The World Ft. Orly Amor

Tue, 02 Sep 2025 10:07:00 -0000

The speaker coach Orly Amor shares her wisdom on the Influence Global Podcast. Orly Amor grew up believing that knowledge is meant to be shared. After launching five companies and discovering firsthand how challenging it can be for experts to turn their insights into income, she made it her mission to help others do exactly that. Armed with an MBA, a JD, and certifications in human behavior analysis, Orly spent 27+ years building a system that catapults authors, coaches, speakers, and entrepreneurs from simply “having a message” to making a six-figure income by sharing it. Along the way, she also founded the You Are My Light Foundation & Trust, devoted to rescuing and empowering victims of human trafficking—because for Orly, “success” has always meant using your gifts to change lives. Find out more here https://meetorlyamor.com/

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S9 Ep3: How Merck Life Sciences Uses Chat GPT To Support Employee Influence Ft. Guillem Cardenal

Thu, 21 Aug 2025 07:32:00 -0000

After some years developing websites and interactive and digital marketing projects, Guillem joined Merck in 2009, and he has been always related to digital marketing projects on the business side. Since 2020 Guillem has been driving the Social Selling initiative for Merck Life Science, focusing on Social Scouting with LinkedIn Sales Navigator, Social Listening and Employee Advocacy, to help Sales teams be more effective by using social channels to uncover new business opportunities. His work with using Chat CPT to support employee content has been truly inspiring with some great results. Folllow him on Linkedin for more https://www.linkedin.com/in/guillemcardenal/

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S9 Ep5: Getting 1 Million Views On Your First Few TikToks - How Did He Do It Ft. Anthony Hui

Thu, 14 Aug 2025 13:37:00 -0000

In this episode we talk about what it’s like to be a content creator with Anthony Hui. He is a content creator and social media manager who focuses on making content that actually resonates with and connects people. He has grown his own TikTok to 50k+ followers, created viral videos with millions of views, and worked with brands like Trip.com, the Premier League, and most recently, Suno, where his video surpassed 3M views. Whether he is in front of the camera or managing strategy behind-the-scenes, he brings a mix of creativity, data-awareness, and a genuine ‘feel’ for culture and community. Find out more from Anthony here https://www.linkedin.com/in/anthony-h-0a584b263/ and on his TikTok account www.tiktok.com/@ant_on_knee

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S9 Ep2: The Changing Face Of Travel With Global Comms Leader Ft. Perla Bloom

Tue, 05 Aug 2025 07:00:00 -0000

Perla Bloom is a dynamic global marketing strategy leader, passionate about the intersection of tech, creativity, and culture. She builds brands, creates connected experiences for audiences that solve a problem to reach specific objectives and is a sought-after international speaker at industry events and on podcasts. She currently leading comms planning for innovation and entertainment at Expedia Group, and before that was at EA Games writing global marketing strategies for iconic games like Battlefield, The Sims, Need for Speed and many more. She also has expertise spanning various sectors, from FMCG to fintech, to Luxury and writes a newsletter that decodes cultural signals shaping brands and tech called ‘Culture Meets What’s Next'. Whatever the project she has worked on, she is always committed to providing fully integrated, truly creative campaigns, that touch the cultural entities significant to her audiences, with a focus on innovative digital multi touchpoint experiences, more recently involving emerging tech such as AI. Connect with her on LinkedIn https://www.linkedin.com/in/perlabloom/

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S9 Ep1: How Workplace Giant Workday Uses Its Employees As Authentic Storytellers Ft. Stu Hazell

Fri, 01 Aug 2025 13:43:00 -0000

Stuart (Stu) Hazell is an award-winning global leader in employer branding and recruitment marketing, known for blending strategic creativity with data‑driven impact. With 15 years of experience across digital and traditional marketing roles at companies like CA Technologies, IBM, and Workday, he’s built employer brands that truly resonate across global talent markets.

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S8 Ep21: How Panasonic’s Toughbook Created An Employee Brand Ambassador Program Ft. Birgit Raes

Tue, 15 Jul 2025 08:43:00 -0000

Birgit Raes a top sales enablement specialist for Panasonic's Toughbook brand shares how they created a really targeted ambassador program with 5 of their existing successful online experts by focusing on 5 key target clients. The razor sharp focus which wasn’t about massive likes or shares but a but about drilling down to 25 accounts across 5 people was so successful that they have 22 meetings booked with this key list of targets. Listen to how they did it. And if you want to connect with Birgit here is her details https://www.linkedin.com/in/thepinkprofessional/

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S8 Ep20: How To Generate £40,000 With Less Than 100 YouTube Subscribers Ft. Matt Hughes

Tue, 10 Jun 2025 08:52:00 -0000

Matt Hughes is not a YouTube sensation, this is true, but he does know how to create videos and he knows how to strategically launch your channel to make money from day one, that’s how he was able to generate £40,000 from YouTube with less than 1000 subscribers. With his video company he travelled the world creating video for huge brands through to small businesses, he understood how to get the most out of the equipment you have, whether that’s an iPhone or a Mirrorless camera with detachable lenses, He knows YouTubers who have built their channels to 100,000 subscribers with just their mobile phones. Teaching business owners how to create video has been his job for almost 10 years and he can use that skill, expertise and experience to help you fast track your video production and get you started on the same journey as me, as he cements his place on YouTube. Find Matt on Linkiedin on his own website Also Matt is the founder of TubeFest an event not to be missed.

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S8 Ep19: Is Search Dead? Leading Expert Says No Ft. Sam Dunning

Tue, 03 Jun 2025 07:00:00 -0000

Founder of The Breaking B2B agency and podcast Sam Dunning shares his amazing insights on what b2b marketers can do to leverage better conversions through search.

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S8 Ep18: B2B Top LinkedIn Voice Marketers Perspective Ft. Archana Dhankar

Wed, 28 May 2025 08:49:00 -0000

Top Linkedin voice and marketing influencer Archana talks about her journey. Archana Dhankar is a seasoned B2B marketing professional with deep expertise in marketing transformation and AI implementation. Her recent speaking engagements have covered various topics, including AI in content creation and future-ready skills. She brings a practical, results-oriented approach to helping organisations navigate the challenges and opportunities of AI adoption.

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S8 Ep17: How To Turn One Viral Moment Into A Long-Term Career Ft. Ella D’Souza & Greta Quintini

Wed, 28 May 2025 08:34:00 -0000

Ella D’Souza & Greta Quintini, the powerhouse duo behind Shalla—a female-founded agency that’s redefining what it means to manage and grow talent in today’s creator economy. In just two years, they’ve scaled Shalla from five clients to over 50 creators by doing what few agencies truly know how to do: build social media stars from the ground up. From niche voices to digital powerhouses with 5M+ followers, they help talent go beyond virality to build lasting, meaningful careers.

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S8 Ep16: Cannes Lions The Biggest Advertising Festival Ft. Ed Davidson

Thu, 08 May 2025 14:32:00 -0000

Ed Davidson is the Chief Growth Officer for the Cannes LIONS Festival. With huge global audiences and record numbers of entries for the prestigious Cannes LIONS awards, this year the team are focused on growing a larger creator audience and Ed tells how thats happening. Ed is most excited by new intersections between creativity, brands, entertainment and technology while also passionate about creating high-performing teams. As the Chief Growth Officer for LIONS, Ed is focused on creating and implementing a sustainable and long-term growth strategy in line with the LIONS vision. If you want to follow Ed on Linkedin - connect here https://www.linkedin.com/in/ed-davidson-184ab938/

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S8 Ep15: Why Streaming Is The Future For Content Creators Ft. Bonnie Bruderer

Tue, 22 Apr 2025 07:00:00 -0000

We talk on our podcast today with Bonnie Bruderer about streaming platforms as the opportunity for so many creators. As the CEO of BINGE Networks, Bonnie has been leading the streaming distribution and licensing industry for over nine years, helping filmmakers and producers get their projects placed and monetised on all major streaming platforms, such as Tubi, ROKU, Apple TV, Amazon, and more. With her extensive background in online marketing, online advertising, and public relations, she has developed a turnkey solution that offers licensing, distribution, and syndication services for any film or TV show, with fast and proven results. Bonnie's mission is to support and empower video creators and filmmakers to reach their audiences and generate revenue from their content, without the hassle and complexity of dealing with streaming networks, agents, and aggregators. she has leveraged my deep relationships and expertise in the industry to negotiate thousands of licensing deals and generate millions in revenue for our clients. She is also a certified corporate performance coach from Columbia University, a business marketing strategist, a renowned speaker, a branding consultant, and a four-time author, with multiple awards and honours for her entrepreneurial and leadership achievements. I am passionate about sharing my knowledge and insights with others, and she has been featured on NBC, ABC, FOX, The New Morning Show, and other high-profile media outlets. Find Bonnie on https://www.linkedin.com/in/bingenetworks/

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S8 Ep13: The Power of YouTube Ft. Matt Throne

Tue, 15 Apr 2025 08:24:00 -0000

Matt Throne has been immersed in the YouTube space full-time for over five years. He began by working alongside his brother, one of the platform’s top sports gaming creators, before building his own channel as a basketball commentary YouTuber. Now, Matt has launched his latest venture, Throne University, a high-impact YouTube growth cohort designed to help online entrepreneurs succeed on the platform. Find him in Linkedin https://www.linkedin.com/in/matt-throne-76057a138/

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S8 Ep14: Why More Creators Are Developing Their Own Brands Ft. Jennifer Glen

Tue, 01 Apr 2025 12:59:00 -0000

Social media has propelled countless creators to stardom, but an increasing number are looking beyond platform-driven revenue streams to build lasting businesses. With the unpredictability of algorithm adjustments and platforms' shifting priorities, diversification is key—leading many influencers to partner with investors, agencies and brands to launch their own ventures. Unlike traditional startups, creators have a built-in advantage: they deeply understand their audiences. With access to real-time engagement data and firsthand insight into what resonates, they are uniquely positioned to develop products and services that authentically connect and sell. Jennifer Glen, General Manager, Americas at Squad, talks about how this trend is reshaping the business landscape? She shares real-world examples, from Alex Cooper’s Unwell to influencers she works with directly like @whatsgabycookin (1M followers), who turned her platform into a thriving company.

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S8 Ep12: How Illustrator And Content Creator Catherine Kay Created A Great Ecommerce Brand

Tue, 18 Mar 2025 09:54:00 -0000

Since 2015 Catherine Kay has been documenting and developing her journey as a freelance illustrator, and slowly over those years have been building the wonderful world of Katnipp. And now she has a small studio by the sea in the North east of England, where she, her husband Dean and his brother Mike work hard to get all these adorable characters & creations out there and hopefully put a smile on faces! Katnipp is the heart and soul of their brand, inspired by Catherine. Just like Catherine, Katnipp embodies creativity, passion, and whimsy in every product. See https://katnipp.com/ for more information

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S8 Ep11: Trends In 2025 With Grin CEO Ryan Debenham And Agency Expert Scarlette Tidy

Tue, 04 Mar 2025 09:13:00 -0000

Ryan Debenham is the President of GRIN—the world’s first and leading Creator Management platform. He built his career starting as a software engineer, eventually leading AI and Data Analytics at Qualtrics, contributing to its $8 billion acquisition by SAP. Ryan then served as CTO for Route, helping drive revenue to $100M in just four years. He joined GRIN as the CTO overseeing product and engineering, later being promoted to President and leading all daily operations. Based in Salt Lake City, Ryan is a former amateur professional snowboarder, avid outdoor enthusiast, and father of four. He finds balance in the mountains, enjoys trail running, mountain biking, skiing, and snowboarding. He has a passion for personal growth and mindfulness and enjoys deep conversations about life and the universe. As a committed father and seasoned leader, he loves connecting on leadership strategy, management, product innovation, and how to find harmony between life and work.

Scarlette Tidy is an influencer marketing expert who helped launch Fenty Beauty by Rihanna, one of the most successful beauty brand debuts of all time. She went on to lead influencer strategy for LVMH’s Kendo Brands, including Olehenriksen, where she helped doubled the business through viral, award-winning campaigns. In 2020, Scarlette founded Sure Thing Consulting, a boutique social and influencer marketing agency that has launched & worked with brands such as Fenty Hair, Zillow, Hotel Lobby Candle, and multiple beauty brands through strategic influencer partnerships, viral content, and brand storytelling. She is also a lecturer at USC and USF, sharing her expertise on influencer marketing, social strategy, and brand-building in today’s digital landscape.

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S8 Ep10: How Desperados Used 70 Influencers With 30 Million Follower Reach Ft. Ligia Patrocinio

Tue, 11 Feb 2025 16:52:00 -0000

In this episode we talk with the global head of Desperados beer brand, Ligia Patrocinio. They are running a campaign 70 influencers with a combined audience of 30million. Ligia talks about the campaign to connect with the latin vibe of music particularly drums and how this is connecting with the audience on a global scale. The campaign could be a test blueprint for more brands in Heineken to add influencers into the mix of their major campaigns. The episode was sponsored by Dragonfly. If you want to connect with Ligia https://www.linkedin.com/in/ligia-patrocinio-89019aa/

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S8 Ep8: Why Keeping A Healthy Fitness And Diet Regime Is Essential For Creatives And Entrepreneurs Ft. Dan Corbett

Tue, 28 Jan 2025 08:00:00 -0000

In this episode we talk to Daniel Corbett who is an award winning personal trainer, advanced nutritionist, and mentor with 25 years of experience in health and fitness. From winning European bodybuilding titles to starring on Channel 4, he has dedicated his life to helping others transform. With expertise in nutrition, supplements, and gut health, Daniel has combined science and experience to completely transform his clients’ lives with a permanent solution that has improved their health and happiness. We discuss the importance of creators and entrepreneurs having a healthy lifestyle. Have a look at how he can help you too

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S8 Ep9: The Real Impact Of The TikTok Ban - 170m Users Ft. Jonathan Futa

Tue, 21 Jan 2025 14:29:00 -0000

In this episode we talk with Jonathan Futa who is a co-founder of Group RFZ, a research firm specialising in influencer marketing measurement. His primary focus is utilising the latest technology to develop new products and methodologies. Prior to starting Group RFZ, Jonathan worked on political and corporate campaigns around the world managing ad testing and strategic research projects. Group RFZ conducted research into users and creator knowledge around the pending TikTok Ban due to come into place on the 19th January 2025. We talk in detail about the impact on the 170 million users and the billions of advertising revenue at stake as well as the millions of companies that will lose sales revenue as a result. The concerns over national security with the Chinese owners Byte Dance we discuss and the emerging Rednote platform. if you want to find out more follow Jonathan on LinkedIn do so here https://www.linkedin.com/in/jonathanfuta/

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S8 Ep7: Why Immersive Events Are Storming Ft. Damian Norman

Thu, 16 Jan 2025 10:33:00 -0000

Damian Norman, is the Director of Immersive Events at the ExCeL in the Royal Docks, London.

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S8 Ep6: Animaj Kids Entertainment Franchise Founder Has 270m Viewers Ft. Gregory Dray

Tue, 07 Jan 2025 09:30:00 -0000

Gregory Dray is the Co-Founder of Animaj, a next-generation, digital-first media company that owns, manages and delivers engaging and premium brands to kids and families everywhere. Launched in May 2022, Animaj identifies the highest-quality independent IPs with solid awareness and engagement with kids that have yet to become global hits; buys and federates them; and uses a digital-first approach, leveraging data, technology, and distribution capabilities to transform them into multi-platform global franchises. From series and movies to L&M deals; location-based experiences to content distribution across 100+ platforms worldwide (incl. YouTube, Netflix, Prime Video, Disney+, Max, RAI, Clan, ABC Australia, Roku, Youku), the company’s brands live everywhere kids and families are, all at once. To bring this vision to life, Animaj has so far raised €100 million, building a portfolio of 3 owned-and-operated IPs: the iconic and award-winning Pocoyo, leading digital-native brands Kidibli and HeyKids; as well as Rabbids, a partnership with Ubisoft Entertainment. Animaj’s lead investor is Left Lane Capital, a US-based, global venture capital and growth equity firm investing in high-growth internet and consumer technology companies that are fundamental to the lives of customers. With 20+ years of experience in the international media industry, Greg has built a remarkable track record of driving growth in global and rapidly evolving environments. He is recognized as an effective leader and operator, having successfully run both creative/content engines and business operations within major media/tech companies such as Google/YouTube, Lagardère Group, and Time Warner.

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S8 Ep5: How Bloggers And Creators Can Monetise Their Content Ft. Jillian Leslie

Tue, 17 Dec 2024 08:46:00 -0000

In this episode we talk with Jillian Leslie, an entrepreneur with a wealth of experience, having built multiple 7-figure online businesses and host of The Blogger Genius Podcast, which has close to 1 million downloads. She’s the co-founder of MiloTree, a software company that’s helps thousands of bloggers, creators, coaches, and entrepreneurs monetise through selling digital products. On her podcast, she regularly interviews industry experts and shares actionable strategies to build thriving online businesses. You can visit her at www.milotree.com

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S8 Ep4: HypeAuditor CEO Talks About AI In The Creator Economy Ft. Alexander Frolov

Wed, 11 Dec 2024 09:44:00 -0000

In this episode we talk AI with Alexander Frolov who is the co-founder and CEO of HypeAuditor, a company that emerged from his vision to shape the future of the Creator Economy through transparency and data-driven insights. Recognising the potential of influencer marketing, Alex aimed to make it accessible, fair, and effective by creating a platform that helps brands connect with the most authentic influencers. We talk about a recent study with the Branded Content Marketing Association on how influencers are using and about some of their concerns. Find out more www.hypeauditor.com or direct to Alex https://www.linkedin.com/in/alex-hype/

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S8 Ep3: Hospitality Entrepreneur Brings Entertainment To Your Home Ft. Antoine Melon

Tue, 19 Nov 2024 09:27:00 -0000

In this episode we talk with Antoine Melon the co-founder of HOMETAINMENT. With over 30 years of international experience in launching and managing renowned restaurants and luxury hotels, Antoine Melon, has perfected "L'Art de recevoir," or the art of hosting. His career spans an impressive portfolio of high-end establishments, from Six Senses and Mandarin Oriental to Conran Restaurants, where he has developed a deep understanding of hospitality, ambiance, and exceptional service. Antoine’s expertise lies in creating unforgettable experiences, merging refined hospitality with unique, personalised touches that make every event memorable. After relocating to London, Antoine brought his global experience to iconic venues such as Soho House and Artfarm (part of the prestigious Hauser & Wirth art gallery), where he continued to elevate the art of hosting in innovative and engaging ways. With HOMETAINMENT, Antoine’s vision is to bring the luxury and exclusivity of high-end hospitality into the comfort of private homes or the office. Through a carefully curated network of vetted expert chefs, bartenders, and entertainers, HOMETAINMENT provides clients with unique, tailored experiences, embodying Antoine’s philosophy of creating "Living Memories."

Antoine’s dedication to hospitality excellence and his deep passion for “L’Art de recevoir” make HOMETAINMENT an industry leader in bespoke home entertainment and event experiences. Find our more at www.hometainment.com

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S8 Ep2: How Does Wix Leverage B2B Influencers Ft. Sarah Adam

Tue, 12 Nov 2024 10:49:00 -0000

In this epiosde we talk to the Head of Marketing Partnerships and Influencer Marketing at Wix, Sarah Adam. Sarah has over 10 years experience in various B2C and B2B SaaS Marketing roles, from PR, Field Marketing and Content to Partner Marketing and Influencer Marketing. Sarah is focusing on Wix's new end-to-end web creation platform for Agencies and Enterprises, called Wix Studio.

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S8 Ep1: Social Commerce Is Worth A Staggering £16bn For Retail Brands Ft. Ed Wilson

Mon, 11 Nov 2024 14:58:00 -0000

In this episode we talk with Retail and Ecommerce Partnerships Manager at Tiktok, Ed Wilson. The UK Social Commerce sector is worth £16bn to retailers and more of us are now using Tiktok not just to be entertained but as discovery and search. We talk about how some up and coming brands have done so well like https://madebymitchell.co.uk/ and https://plouise.co.uk/ but also the mainsteam brands like M&S have leaned into influencer marketing well https://www.tiktok.com/business/en-GB/inspiration/creative-ads-marks-and-spencer-tiktok-production-fashion-creativeexchange?ab_version=experiment_2&agp_template_id=7400238737994547218

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S7 Ep21: Top Japanese Creative Director On Why Creativity Is So Important Ft. Yoshihiro Yagi

Thu, 31 Oct 2024 09:29:00 -0000

In this episode executive director for global advertising giant Dentsu, Yoshihiro Yagi talks about the importance of creativity and art in advertising campaigns noting Grand Prix award winner Pocky the Gift. For more information please visit https://www.instagram.com/yoshihiro_yagi/

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S7 Ep20: Podcast Advertising Is Exploding Says Top CEO Ft. Edward Fuller

Wed, 23 Oct 2024 10:07:00 -0000

Edward Fuller is a passionate marketer with an entrepreneurial spirit and data-led outlook. He is the founder and CEO of Media Bodies, a global, award-winning influencer marketing agency. For over a decade, they have specialised in developing methodologies and models that use data-led insights to generate scalable ROI on influencer campaigns. Their expertise across YouTube, Podcasts, Instagram, TikTok, Twitch, and Community campaigns has been sought after by some of the biggest brands across the world including air up, Emma Sleep, Hello Fresh, Bandai Namco, Zynga, Mytona. In this episode we talk about the power of podcast advertising and influencer marketing for all its performance AND branding benefits. Edward showers us with stats and case studies which will astound you. One of them is 63% of listeners in a recent survey said they trust a podcast host more than another influencer Find out more about Media Bodies here https://mediabodies.com/

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S7 Ep19: In Conversation With Rory Sutherland - "Inventors or Marketers?"

Tue, 17 Sep 2024 10:23:00 -0000

In this special episode titled "Inventors or Marketers?" we look at back at some the best ads over the years with the legend that is Rory Sutherland. In this live podcast recording, Gordon Glenister host of the Influence Global Podcast, author of influencer marketing strategy and founder of the Influencer division of the Branded Content Marketing Association interviews the legendary advertising guru that is Rory Sutherland. The talk celebrated the most influential advertising campaigns over the last 40 years and asked the question "were the creatives behind them great marketers or awesome inventors".The event took place at Home Grown Private Members Club in London.

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S7 Ep18: The Tinder of Influencer Marketing Ft. Sarah Saffari

Fri, 13 Sep 2024 09:18:00 -0000

In this episode we talk about how to build longterm campaigns with influencers and not the quick short term campaigns that don’t always yield the results that brands so easily search for. Our guest Sarah Saffari is an entrepreneur and business leader who runs a boutique influencer marketing agency, InfluencerNexus, specialised in matchmaking between brands and influencers. She has worked with various organisations, from CPG brands, fashion, and hospitality, to technology innovators seeking to disrupt their market. InfluencerNexus helps B2C brands drive awareness, engagement, and conversions through cohesive influencer marketing campaigns across channels.

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S7 Ep17: Personal Brand Is Your Marketing Strategy In An AI World Ft. Vladimer Botsvadze

Fri, 23 Aug 2024 11:07:00 -0000

In this episode we talk about how to build your personal brand in an AI world with Vladimer Botsvadze. Ranked as the No.1 Global Marketing, Social Media, and Retail Thought Leader by Thinkers360 with 130,000 followers across his social media channels, his contributions to marketing have had a global impact, making him one of the most influential keynote speakers, advisory board members, start-up advisors, and thought leaders in the industry. Vladimer has been described as ''a pioneer across the globe'' by Exeleon Magazine. He is an Executive Judge at the Gartner Marketing and Communication Awards. Vladimer serves on the Advisory Council of the Harvard Business Review and the Advisory Board of the United Artificial Intelligence Institute. His expertise is trusted by the American Marketing Association. Vladimer has been featured in Forbes, Bloomberg, Yahoo Finance, Irish Tech News, and World Biz Magazine. Moreover, he mentors start-ups at the UCLA Anderson School of Management, UCL Innovation and Enterprise, Abu Dhabi SME Hub, and Plug and Play Tech Center EMEA. He is a member of the CMO Council and mentors students at the University of Westminster. He sets the highest standards for marketing and delivers extraordinary results. With a reputation for driving transformational change and traveling the world delivering keynote speeches, Vladimer has spoken at the Global Marketing Summit and the Asia Retail Summit.

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S7 Ep15: Building Your Personal Brand - Starts With A Great Image Ft. Kersten Luts

Tue, 06 Aug 2024 08:41:00 -0000

Kersten Luts is the host of the Camera Shake Podcast but also a professional portrait photographer. So we are talking today about why your personal photo tells a thousand words, and the importance of getting a stock library to help build and grow your influence. Find out more from Kersten here

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S7 Ep16: Podcast Interview Marketing - What Is It? Ft. Tom Schwab

Thu, 25 Jul 2024 16:01:00 -0000

In this episode we unveil the growing phenomenon of podcast marketing. Founder of the Interview Valet, Tom Schwab literally wrote the book on podcast guesting. He says blogs don't work anymore but getting yourself featured on podcasts is a great way to build your brand. Now with a team of 22 employees across Europe and America the business has grown rapidly over the last 9 years. Often called the called the Godfather of podcast guesting, talks about his strategy at conferences all over the world. He is delighted to share some of them with us on the show You can find more about Interview Valet here http://www.interviewvalet.com/InfluenceGlobal

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S7 Ep14: How To Create Awesome Video Content Ft. Dan Barker

Tue, 16 Jul 2024 07:00:00 -0000

Dan Barker is a former aerospace engineer who now runs a video production company focused on helping manufacturers. After picking up a camera in 2012 to help with his wife's business, he realised how much he enjoyed photography. Making time to teach himself about photography and business while working full-time in aerospace engineering, he gradually began to pick up paying clients. Video production soon became a large part of the offering and is now the main focus of the business. The ability to craft messages and stories with video is appealing to any marketer. His book, Manufacturers Video Content Goldmine, shows manufacturers how much potential there is within their business to create engaging video content and help position themselves as experts within their industry. His team create high-end video for manufacturers and advise on how best to utilise video in their marketing and across the business.

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S7 Ep13: Find Your Passion Says Global Wildlife Photograher And Entrepreneur Ft. Roie Galitz

Tue, 09 Jul 2024 08:03:00 -0000

Roie Galitz (born 1980) is an award-winning, NYC based, wildlife photographer and entrepreneur. For over a decade, he has been exploring and documenting our planet’s wildlife and nature, from the Arctic to the Antarctic. His intimate and innovative work (BBC, Nat Geo) gets great exposure worldwide, millions of views and frequent appearances in the media. It was presented in local and international exhibitions, featured in exclusive magazines and honored with over 70 international awards, including the prestigious Picture of the Year for reportage of Science and Natural History. With equal passion and commitment, Roie is acting as a Greenpeace ambassador and engaging in conservation work around the globe. His video and still photography is a strong testimony to the struggle of the majestic animals he meets throughout his expedition, under the threats of climate change . To help protect them, he shares their stories in fascinating talks. He is recognized for his talks at the United Nations HQ, the NYC Climate Week and TEDx talks in Helsinki University, Glasgow and Wexford alongside global conventions everywhere. In his homeland of Israel, Roie is a leading figure in the field of photography and was named to The Marker's magazine 40 under 40 list. He shares his knowledge and passion with tens of thousands of photography lovers at the establishments he founded: Galitz School of Photography; largest photography school in Israel (founded 2007), Phototeva Expeditions; one of the world’s top 10 photography expeditions companies (Founded 2010), Composition Magazine; Israel’s most popular photography magazine (Founded 2009), and the Annual Israeli Photography Convention (Founded 2008). Roie is an Explorer, member of the Explorers Club and is a board member of the Israeli Nature and Heritage Foundation

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S7 Ep12: The Best Side Hustle - Property Development Ft. Ritchie Clapson

Tue, 02 Jul 2024 07:00:00 -0000

In this episode we talk with influential property developer Ritchie Clapson about how to make that side hustle really turn to gold. With 43% of Brits saying they have a side hustle, we talk in depth how we can create one as a property developer.

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S7 Ep11: What It's Like Inside A Music Talent Agency Ft. Mark Adams

Fri, 28 Jun 2024 08:38:00 -0000

Mark Adams is the Founder & CEO of Blinding Talent, a UK-based Artist Development, Digital Marketing and Creative Services agency. With an entertainment industry career spanning nearly 3 decades across music, print media, radio and TV, Mark’s personal career highlights have included producing video formats with Spotify and YouTube alongside playing a key role in breaking artists in the UK market through prioritised TV and Radio support and innovative programming strands. These artists include: All Time Low, Anne Marie, Dua Lipa, Ed Sheeran, George Ezra, My Chemical Romance, Pink, Rag’n’Bone Man, Tom Grennan, Years & Years, and many more. Mark is now using his network and experience, with a hand-picked team to nurture new artists and support them in preparing for their big break.

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S7 Ep10: How Did The Influencer Marketing Industry Start Ft. Danielle Wiley

Tue, 18 Jun 2024 08:26:00 -0000

Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy. Prior to founding Sway, Danielle ran social strategy for Edelman’s Chicago-based digital group. Recognizing a need to professionalize and streamline the process for connecting influencers with brands, she founded Sway Group in June of 2011. Danielle has been featured in AdWeek, AdAge, TechCrunch, Digiday, VentureBeat, MediaPost, Marketing Land and PR Daily. She has also spoken at numerous industry conferences including BlogHer, iMedia, SXSW, CES and the SMX Search Marketing Expo.

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S7 Ep9: How To Achieve $12m Sales In A Year On Tiktok Shop Ft. Matt 'Dappz' McGuckin

Tue, 11 Jun 2024 07:00:00 -0000

Matt 'Dappz' McGuckin is the Founder of Dappz Sports, the largest cross platform sports and entertainment media company in the trading cards and signed memorabilia hobby. Dappz is a true sports fan who’s had sports at the epicenter of his entire life. His grandfather was a scout for the New York Jets, so he and his family were very much a football family. As the visionary and creator behind Dappz Sports, Dappz has taken his passion for sports cards and his passion for entertainment to new heights. Recognising the resurgence of the trading card market in 2019, Dappz seized the opportunity to showcase the value of sports cards and memorabilia through delivering a 24/7 online live-shop experience for some of the largest fandoms in the world. Early success and an ever-growing fanbase has since led to the establishment of the Dappz Sports brand as the industry leader in the trading card hobby. At the helm of Dappz Sports, Dappz aims to demonstrate the true entertainment value trading cards brings. He is also an advocate for mental and physical health. He remains passionate about keeping a personal growth mindset, and is always seeking positive methods that help him and his team thrive. In 2023 his livestreams on Tiktok generated $12m in sales.

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S7 Ep8: PR Bets Big On AI, But Will It Work Says PR Week Editor Ft. John Harrington

Tue, 04 Jun 2024 07:00:00 -0000

John Harrington is an experienced journalist with more than two decades in the trade media, latterly writing about the communications industry. A graduate of the City University Newspaper Journalism course, his career started at pub and drinks industry magazine The Morning Advertiser before moving to the wider hospitality and leisure sector at M&C Report (now MCA). John joined PRWeek in 2014 as deputy editor and has been UK editor for almost five years. He plays a key role in major PRWeek projects, including the UK Top 150 agencies rankings, the Power Book and the Pay Gaps Project with People Like Us, as well as overseeing much of the title's output on a daily and weekly basis. John also contributes to PRWeek's Beyond the Noise and Noise in Brief podcasts and is a regular chair and panel host at PRWeek conferences throughout the year. In this episode we talk about the trends affecting the PR industry, the challenge for journalists and the use of AI.

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S7 Ep7: 90m Global Influencers Now Earn $100k Per Annum Ft. William Soulier

Tue, 28 May 2024 07:00:00 -0000

Entrepreneur and expert marketeer, William has over 10 years experience in the luxury, fashion & hospitality industries. Graduating for ESSEC Business School and Imperial College, he started out his career at LVMH and now runs talent marketing house, Talent Village. He is a thought leader on the topics of strategic marketing and the creator economy contributing to publications such as The Drum & Forbes, and public speaker at Adweek & Influencer Marketing Show among others.

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B2B Influencer Marketing From Global Giant Nokia Ft. Zsuzsanna Blau

Fri, 24 May 2024 07:00:00 -0000

In partnership with Influencity we talk to Zsuzsanna Blau the global head of digital demand and campaigns at Nokia. Based in Budapest, Zsuzsanna is a top digital voice on Linkedin and regularly speaks at marketing conferences. In this episode she talks about how Nokia uses key opinion formers and influencers in the b2b space.

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Influencer Gifting At Scale Ft. Tom Higgins

Thu, 23 May 2024 07:00:00 -0000

In partnership with Influencity we talk to Tom Higgins the co-founder of leading Influencer gifting agency Gifta. In this episode we talk about the power of using gifting and getting influencers to authentically post content and to do it at scale. Tom talks openly about some of the amazing campaigns they have run and what goes on behind the scenes the logistics and the amazing results achieved by gifting.

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Running Global Influencer Campaigns With Multi-Lingual Teams Ft. Iñigo Rivero Angulo

Wed, 22 May 2024 07:00:00 -0000

In partnership with Influencity we talk to Inigo Rivero the CEO of the House of Marketers, a rapidly growing global Tiktok agency. In order to service multiple markets and global campaigns Inigo realised the importance of having multi-lingual teams. As an ex Tiktok employee he talks at length about the opportunties for brands to embrace Tiktok influencer marketing.

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Sofa, So Good: Cracking The Code Of Furniture Influencer Marketing Ft. Lauren Hannifan

Tue, 21 May 2024 07:00:00 -0000

In partnership with Influencity we talk to Lauren who is the head of brand at leading sofa brand Snug. Snug realised the power of using influencers as advocates and started initially gifting sofas in return for influencers sharing their stories. Snug have now a really defined influencer program managed internally and Lauren shares the amazing story of how the brand was created

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Top PR Expert Talks About The Changing Face Of The PR World Ft. Nick Ede

Mon, 20 May 2024 07:00:00 -0000

In partnership with Influencity we talk to Nick Ede a multi-award-winning Charity Campaigner, Brand and Popular Culture Expert and TV presenter. Nick currently is co-host of Hello! High Street Hits with www.hellomagazine.com and host of Sunday Lunch with Nick Ede on www.charitable.radio. Nick has over 15 years of TV experience and is currently regular expert on GMB on ITV, `The Royal Agenda on Royalty TV and The Royal Box for Yahoo! with an audience of over 2 million. In this episode we talk about the changing face of public relations.

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S7 Ep6: Top AI Expert Talks About The Phenomenon For The Creator Economy Ft. David Berkowitz

Mon, 13 May 2024 13:09:00 -0000

David Berkowitz is the founder of the AI Marketers Guild, the FOAF.pro fractional CXO network, and the 4,000-member Serial Marketers community. Previously, he held marketing and strategy leadership roles with omnichannel ad tech platform Mediaocean, video production marketplace Storyhunter, social listening firm Sysomos, Publicis agency MRY, and Dentsu agency 360i. He has contributed more than 600 columns to outlets such as Advertising Age, MediaPost, VentureBeat, and Adweek, and he has spoken at more than 400 events globally. He lives in New York City right in the shadow of the Empire State Building.

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S7 Ep5: Amazing Story Of Dragons Den Star Who Has Become An Allergy Influencer Ft. Julianne Ponan

Wed, 08 May 2024 15:16:00 -0000

Julianne is a pioneer in the free-from world. She was diagnosed with severe anaphylaxis at two years old, she has multiple allergies to all peanuts, treenuts, sesame, chickpeas and more. She is the founder and CEO of Creative Nature a Top 14 allergen free brand, through her own experiences and challenges living with allergies she focused on Creative Nature to be at the forefront of ‘free from’ innovation, pushing the boundaries and launching a range of free from foods with good nutrition from baking to snacks! In recognition of her outstanding contributions to business, exports, and aiding individuals with allergies, Julianne was honoured with an MBE in the New Year's Kings Honours in 2023. Creative Nature has grown from strength to strength driving change for free-from food in the aviation industry, launching products on board Virgin Atlantic and more. The brand is also into Sainsbury’s, Ocado, Co-op, Asda, Tesco exports to 16 countries including the UAE.

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S7 Ep4: The Journey Of A Young Food Blogger Launching Influencer Platform Invyted Ft. Asti Wagner

Tue, 30 Apr 2024 07:37:00 -0000

From sushi spots to italian gems, Asti Wagner has always loved indulging in the extensive London food scene and finding the best hidden gems in the city. With a camera roll filled with food, she decided to share her experiences on Instagram through a page called @eatwithast, of which only her close friends followed, which grew from less than 500 followers to over 10,000 within one year. Fast forward to December 2023. Over 800 posts and a combined following of over 50,000 followers, @eatwithast continues to grow with a powerful presence on Instagram and TikTok, sharing the latest hotspots in London and beyond. Arranging collaborations with PR agencies and brands became long and tiring so she founded Invyted - an influencer marketing platform to streamline influencer collaborations across multiple industries. Asti's first-hand experience enabled her to identify and tackle all the frustrations influencers and brands face and solve these problems through a simple mobile app.

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S7 Ep3: Getting Culture Right In A Talent Agency Sets The Agenda For Growth Ft. Emilio Arciniega

Tue, 23 Apr 2024 07:41:00 -0000

Outreach Agency is a fast-growing digital talent management agency, founded by husband-and-wife duo Emilio and Amy Arciniega in 2020. After working in the Influencer Marketing industry on the brand partnerships side and seeing a monumental range in the quality of talent management that content creators were receiving, Emilio and Amy decided to launch their own talent management division. Our agency philosophy is "treat everyone how we would want to be treated” and whilst we are growing quickly, we believe this needs to be at a sustainable level that doesn’t compromise on our promise to deliver best-in-class talent management services to our roster. We do this by ensuring our Talent Managers’ rosters remain small so that each Manager is focussing on and representing an average of five creators (the industry average from our research is 10 talent per Talent Manager within most of our competitors) which enables them to dedicate unprecedented time and resource into the talent they work with. We are committed to providing a unique and exceptional experience to our talent, as well as our clients. We work with our creators as a team to ensure their careers are as lucrative and have as much longevity as possible. We recognise that different talent has different goals, and therefore deserves a personalised service bespoke to their own ambitions which may cover different revenue streams e.g. brand collaborations, merchandise, podcasting, product launches, publishing and more. As a family-run agency, Emilio and Amy encourage an emphasis on putting the people we work with first. They are passionate about building strong relationships with clients and talent and are committed to delivering an excellent level of service to everyone we work with at Outreach Agency, whether the talent on our roster or our brand and agency clients. We value the importance of working in a way that is transparent, honest, and respectful and feel that in an industry that is so dominated by online communication, a personal touch can go a long way.

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S7 Ep2: From Start Up To Multi-Million Dollar Influencer Agency - How They Did It Ft. Brad Hoos

Tue, 16 Apr 2024 07:14:00 -0000

Brad Hoos is the CEO of The Outloud Group, a high-growth 70-person influencer marketing agency. Outloud works across digital platforms to create & execute influencer campaigns to deliver measurable results for their brand partners. A proven innovator, Brad and the Outloud team work across a number of brands including Grubhub, SimpliSafe, Athletic Greens, Keeps, and KiwiCo. Published in Forbes and featured on Cheddar, when Brad is not knee-deep in the creator universe, there’s a good chance he’s skiing, hiking, or watching college football.

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S6 Ep14: Celebrating Women In Influencer Marketing Ft. Jessy Grossman

Tue, 09 Apr 2024 09:16:00 -0000

Jessy Grossman is a long time entrepreneur in the digital media space. She's passionate about supporting women in business and being at the forefront of innovation. She’s been quoted in the New York Times (again here), Forbes and was awarded a spot in the “Influencer Top 50” by Talking Influence. In less than two years she created one of the fastest growing influencer talent agencies in the country. Amidst unprecedented growth, she sold the multi-six-figure agency and pivoted to focus on her long-time passion project: Women in Influencer Marketing (better known as WIIM). Founded in 2017, WIIM is the premiere professional organization for those who work with influencers. The community offers networking and new business opportunities, career services, continuous education and so much more. Jessy also does consulting, advising and influencer marketing recruiting through her consultancy Tribe Monday. You can find inspiring stories and more about Jessy on the WIIM Podcast. Check out iamwiim.com and tribemonday.com for more information.

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S7 Ep1: How Top Tiktok Creator Made His Name In The Agency World With Comedy Ft. Rob Mayhew

Sat, 30 Mar 2024 10:14:00 -0000

Rob Mayhew is Creative Director at Digital Innovations Agency Gravity Road. Rob has over 20 years experience working at many of London’s top agencies. Using his skills as a stand-up comedian, Rob found his ability to shine a light on the agency world with his funny sketches soon earned him over 140k followers on TikTok and 90K followers on LinkedIn and is one of the most shared individuals on ad lands Teams chats and work WhatsApp groups. The Drum called Rob “Adlands favourite social media star”.

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S6 Ep17: Social Media Leadership And Building Social Capital Ft. Aaron Templer

Wed, 20 Mar 2024 11:21:00 -0000

Aaron Templer is a first-time author and 20+ year marketing leader with a music problem. He is the Founder and Strategist of a full-service brand and marketing firm, Three Over Four, and is involved with the American Marketing Association as a past chapter president, professional instructor, and Past President of its Professional Chapters Council. He's a percussionist in various projects around Denver. Some call him the Gora Dhol Wallah.

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S6 Ep16: The Goal Setter - Why We All Need Goals To Run Our Lives Ft. Debra Eckerling

Tue, 27 Feb 2024 09:39:00 -0000

Goal strategist Debra Eckerling is on a mission to change goal culture in and out of the workplace. She is the award-winning author of Your Goal Guide and founder of the D*E*B METHOD® system of goal-setting simplified. A speaker, consultant, and workshop leader, Debra offers personal and professional planning, content development, event strategy, and team-building for executives, entrepreneurs, consultants, and companies. Debra has spoken on stages for TEDx, Innovation Women, SCORE LA, and more, and is the host of #GoalChatLive aka The DEB Show and the Taste Buds with Deb podcast. Connect with Deb on LinkedIn or learn more about her at TheDEBMethod.com.

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S6 Ep15: The Evolution Of Influencer Marketing Ft. James Erskine

Fri, 16 Feb 2024 10:06:00 -0000

James Erskine is the Group CEO of ROCKET, specialising in telling brand’s story through creating, producing and marketing content to a children’s, youth and parent focused audience. Branded content, content marketing, advertiser funded programming, brand funded partnerships, integrated sponsorships, call it what you want, James has created, produced, managed and distributed it across all media over the last 12 years in media, marketing and communications. Over that time he's worked on hundreds of campaigns and integrated advertising, sponsorship, PR and promotional activity. The campaigns he's worked on have launched products, increased basket size, won awards, driven subscription, encouraged data capture, demonstrated CRM and always demonstrated a solid return on investment.

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S6 Ep13: What Makes The Perfect Brand Partnership - Coty Influencer Lead & Top Agent Discuss

Tue, 30 Jan 2024 08:54:00 -0000

This episode features Grace Fung (Influencer Marketing & Comms Lead at COTY) and Kay Ganesh (Co-Founder of Hypesight). COTY is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, colour cosmetics, and skin and body care. COTY is the global leader in fragrance and number three in colour cosmetics. COTY’s products are sold in over 150 countries around the world. COTY and its brands are committed to a range of social causes as well as seeking to minimise its impact on the environment. COTY is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.

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S6 Ep12: Influencer Marketing Campaigns Are Becoming More Performance Led Ft. Charlotte Lake

Tue, 23 Jan 2024 08:52:00 -0000

Our guest today is Charlotte Lake. Charlotte began her career over 15 years ago within the broadcast industry working in advertising for Channel 5 before transitioning into Talent Management. It was here, looking after the likes of Meghan Markle, Lily Cole and Bob Geldof, to name but a few, that Charlotte discovered the huge potential in pairing the right talent with the right brands in order to help them thrive. And in 2017, Project X was born! Charlotte and Co-Founder Caren of Caren Agency wanted to create an agency that gave brands an unbiased view of the marketplace, helping to pair them with talent that would answer their specific wants and needs and connect them to the right audiences, at scale. Over the last 6 years, Project X has gone from strength to strength launching and scaling the influencer marketing channel for brands including, Oddbox, Skin + Me and allplants, in order to deliver exponential growth!

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S6 Ep11: Why Toastmasters Could Help You Improve Your Public Speaking Ft. Nick Ronald

Tue, 16 Jan 2024 16:49:00 -0000

Nick Ronald is a Division Director at Toastmasters International, a not-for-profit organisation that has provided communication and leadership skills since 1924 through a worldwide network of clubs. There are more than 400 clubs and 10,000 members in the UK and Ireland. Members follow a structured educational programme to gain skills and confidence in public and impromptu speaking, chairing meetings and time management. To find your nearest club, visit www.toastmasters.org

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S6 Ep10: Pearl & Dean CEO Says Cinema Creates More Attention For Brand Advertising

Tue, 19 Dec 2023 09:39:00 -0000

As CEO as one of the inconic advertising media companies, Pearl and Dean, Kathryn Jacob extols the benefits of why cinema is still a highly effective advertising medium. Kathryn sits on the Development Board of RADA and The Council and Board of the Advertising Association, and also where she is the board lead on inclusion work across the whole of our sector. She is the President of SAWA, which represents screen advertising companies worldwide, bringing together expertise and knowledge. She is also the very proud Chair of HOME Manchester, an iconic arts venue. This is a truly inspiring interview.

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S6 Ep9: Influencer Campaign With 400% Growth In Visitor Traffic Ft. Lucy Robertson

Tue, 05 Dec 2023 14:50:00 -0000

Lucy Robertson heads up the marketing team at SEEN Connects, a global creator and social agency connecting the right people to the right brands, including Nike, Panasonic, LVMH and eBay. A strategic thinker & experienced creative, Lucy loves nothing more than getting under the skin of a brand to understand how to deliver results. Lucy forged her career working for agencies such as Edelman and We Are Social where she was agency lead for brands such as Netflix, HP and LEGO. In this episide we talk about successful influencer campaigns not least of all one with retail brand Very which saw a 400% increase in Unique Visitors

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S6 Ep8: Global Restauranteur Talks About The Value Of Human Connection Ft. Will Guidara

Tue, 14 Nov 2023 15:08:00 -0000

Will Guidara is an inspirational speaker, but he is famous for being a Michelin Star restauranteur and the author of best selling book Unreasonable Hospitality. In it he talks about why we should apply the skills we have learnt in hospitality to all sorts of businesses. A relentless pursuit of customer service, Will talks about how be bought a new role - the Dreamweavers into his business which transformed his business into an iconic brand. Now running a business called Thank-you, he is an international speaker and host of his annual conference aptly named Thank-you.

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S6 Ep7: Podcast Guesting Strategies Ft. Josef Schinwald

Tue, 07 Nov 2023 09:54:00 -0000

Josef Schinwald is a podcast guesting strategist and founder of the Podcast PR & Booking Agency Guest Experts On Air. Their mission is to book experts, thought leaders, solo-preneurs, authors, speakers, and brands on world-class podcasts. His talents in Public Relations, Media, and Marketing made him the Associate Publisher & Vice-president of a hemisphere newspaper in 16 countries, and a professor at three universities and got him interviews on more than 50 TV shows. He has worked with Wall Street Journal and New York Times' #1 ranked bestsellers, thought leaders, and gurus in marketing, business, and spirituality.

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S6 Ep6: Why Trust Is Essential As A Broadcaster Ft. Martine Croxall

Tue, 10 Oct 2023 16:21:00 -0000

Martine Croxall is a seasoned BBC TV and radio presenter, interviewer, conference host, debate moderator and presentation skills coach. She has fronted BBC News for many years and in todays episode we talk about her life as someone in the public eye and why trust is an integral part of influence.

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S6 Ep5: How To Measure Influencer Campaigns And Brand Lift Ft. Adam Rossow

Tue, 26 Sep 2023 11:03:37 -0000

Adam is a co-founder of Group RFZ, a digital measurement firm focused on the influencer marketing space. Utilising brand lift research and other methodologies, he helps brands and agencies get past vanity metrics and understand exactly how their marketing programs are impacting the way consumers think, feel and act. Adam counts 20 years of working in market research, marketing and PR, including advising hundreds of clients on how to test, create and optimize their marketing and communications. Group RFZ was founded with a similar charge in mind – to give the marketing suite the tools and insights they need to be successful. Adam previously co-founded iModerate, an online research firm and, during the shift from offline to online, he helped agencies navigate this new landscape.

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S6 Ep4: The Tech Sector Is Rife With B2B Influencers Says Shelia Flavell CBE, techUK President

Tue, 19 Sep 2023 08:33:11 -0000

Sheila Flavell CBE is President of techUK and has over 31 years experience in the global tech sector. She is a dynamic business leader who has a passion for enhancing diversity in the workplace and creating exciting careers for the next generation of digital talent. She played an integral role in FDM’s flotation on AIM in 2005 and was a key instigator of the management buy-out of the Group in 2010 and the subsequent listing onto the main FTSE Market in 2014. Sheila’s knowledge of the sector has been crucial in driving FDM’s global expansion programme, taking them into the FTSE250. She spearheads the ‘Global Women in Tech’ campaign and created FDM’s hugely successful Returners Programme. Sheila is President of TechUK and member of the Government’s Digital Skills Council. She has won numerous awards during her career for services to the tech industry and was recognised in the 2020 New Year’s Honours list with ‘Commander Of The Order Of The British Empire’ (CBE) for her services to gender equality in IT and the employment of graduates and returners.

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S6 Ep3: How To Make Great Podcast Ft. Bernard Achampong

Fri, 15 Sep 2023 09:01:57 -0000

Bernard creates content, initiatives and products that help organisations and people meet their diversity goals, grow their businesses, find and develop new talent and improve their processes. He has spent over 30 years in the culture and media sector, working for some of the world's foremost media organisations, including the BBC and Premier Media Group, earning himself six Sony Radio Academy Awards and a prestigious Rose d'Or nomination. He is the founder of leading digital content brand Unedited - working with companies as diverse as Audible, Ford, Spotify and Havas London. Bernard is an astute and reliable mentor providing guidance, inspiration and strategies to allow those he works with to fulfil their potential. He guides future leaders to be more emotionally intelligent and self-aware - referring to these as superpowers. Bernard's legacy is raising the next generation of young leaders - particularly those from minority backgrounds. One of his favourite sayings for young leaders is, "I don't have to move out of my chair for you to have your seat.”

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S6 Ep2: How To Grow Your Instagram Audience To 1M Views In 90 Days

Tue, 22 Aug 2023 09:47:00 -0000

Do you want to MAKE AN IMPACT but you're STRUGGLING to grow on social? Are you frustrated with endless content creation for NO RESULTS? Do you want to create a FULL TIME INCOME as a social media INFLUENCER? If that's you, we're here to CHANGE THAT. At Social Boom we've helped hundreds of coaches, creators and consultants like you grow with a proven step-by-step, ZERO GUESSWORK system to increase your following and client base FAST. We take literally anyone in ANY NICHE (that's you) from tired out to trending FAST. We've done it for marketers, mindset coaches, music producers, personal trainers, martial artists, carpenters, photographers and much much more and we're making new influencers every day. AND we deliver the HIGHEST ENERGY, IMPACT and ACTION TAKING workshops and live events you've ever seen! If you're READY to be the AUTHORITY in your niche, teach your teams to DOMINATE social or bring FIRE to your next event, here's how to get started.

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S6 Ep1: Businesses That Don't Embrace AI Will Disappear Says Global Marketing Influencer

Tue, 01 Aug 2023 15:08:00 -0000

Vladimer Botsvadze is a world-renowned, multi-award-winning, digital transformation and social media influencer, Fortune 500 consultant, thought leader, futurist, professor, keynote speaker, startup advisor, C-suite mentor, and media personality, who has always been at the forefront of fast-paced industries. He has more than 15 years of international experience in marketing and innovation with a proven track record of guiding executives and top brands worldwide to initiate change, drive growth, and position brands as market leaders in their industries. Vladimer is currently ranked as the No. 1 Global Marketing Thought Leader by Thinkers360. He has been featured in Forbes, Bloomberg, Yahoo Finance, Irish Tech News, and other media outlets. He's been invited by Asia Retail Summit, Digital Talk Forum, and Startup Grind as a speaker. He is trusted by the American Marketing Association and he is a career mentor at the University of Westminster.

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S5 Ep21: We Talk Strategy With Leading Brand Global Strategist Ft. JP Castlin

Wed, 19 Jul 2023 15:43:00 -0000

JP Castlin is a globally renowned expert in strategy, leadership and applied complexity science, who has been dubbed 'a member of the Mount Rushmore of strategic management' and one of the industry’s 'most important voices'. He is the creator of the ABCDE framework for strategy under uncertainty, an author, and a columnist. His career began as a lawyer specializing in mergers and acquisitions (M&A) before moving into the world of corporate governance and ultimately strategy. He soon rose to international fame as one of the leading new thinkers in strategic management, providing a critical eye and a groundbreaking view of the firm rooted in anthro-complexity.

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S5 Ep20: What Its Like Being A Dog Influencer Ft. Miley Jo

Wed, 12 Jul 2023 09:56:00 -0000

Miley Jo is a successful influencer and fashion runway model. She loves her lifestyle. It's filled with positivity and fun for her. When I first began Miley Jo's Facebook Account and then Instagram, it was just for fun. I enjoy photography and she has a love for dressing up and posing. Being the center of attention is natural to her. The fashion world opened up quickly. Which led her to being in NYFW and LAFW with designer Anthony Rubio. She was already doing some influencing, product for post. She continued influencing, and moving forward in the fashion world. As she gained more success in the fashion world her following grew as well. Along with more opportunities in both fashion and influencing. Offers of paid influencing, not just products. Miley Jo is published in several fashion magazines each month. She has also been published in America's Top Dog Model Magazine, Paw Prints. She won the title of Finalist for America's Top Dog Model 2021. She has been in well-known mags from the media at fashion week, such as Elle, Harper's Bazaar, and more. Recently filmed for a few tv shows, news, and documentaries during fashion week. With her extensive experience in the fashion world, it has only helped her become a bigger and better influencer. She is notable for her fashion and influencing. She influences both pet products and human products. I never dreamed her modeling and love of fashion would go this far. As well as influencing and promoting high quality items that she gets to enjoy and share with her friends and followers. I believe creativity with marketing plays a big role in influencing, standing out, being different. We put an emphasis on creativity and keep it fun. Always moving forward with an open mind and willingness to negotiate. Knowing when to say no. I will not promote a company or product that I personally would not buy or use. Nor will I take on a project without getting all details, including rate. Many do not realize how much time, effort, and energy is put into influencing and promoting products and companies. While maintaining a healthy balance and providing the best experience for both us and the companies/people we work with. We freelance and work with several influencer companies. Every experience is unique and we continue to grow and learn.

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S5 Ep19: Aquarius Creative Influencer Agency Founders Become Reality TV Stars

Thu, 22 Jun 2023 14:49:00 -0000

Amy Moore and Kirsten Cameron became reality TV stars from launching their influencer marketing agency Aquarius Creative based in Glasgow, Scotland. The two talk about the ups and downs of running their agency and working with some of the biggest creatives in Scotland. Including @meganowelsh and @abbieblyth

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S5 Ep18: Why It's Worthwhile Working With Green Influencers

Fri, 09 Jun 2023 10:54:00 -0000

Ben and Ciara the founders of Going Green Media company talk about their journey of creating a sustainable creator agency. Ben a keen videographer and photographer started taking pictures of amazing buildings that were seen to be sustainable met up with vegan advocate Ciara also a keen advocate of avoiding food waste. The pair share stories of brand partnerships and why brands can work really effectively with green influencers.

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S5 Ep17: Founder Of Disabled Influencer Agency Talks Influence Ft. Martyn Sibley

Wed, 24 May 2023 10:33:49 -0000

Martyn works at the intersection of business, technology and leadership to drive change for a fully inclusive world. Starting one of the first lived experience blogs in 2009, he's created high quality content, built online communities and started multiple businesses. Growing up with a physical disability, he's faced many personal challenges, and successfully chased down many dreams! From working in London, to driving a car with his hands, scuba diving, and being engaged to his soul mate. His mantra is 'Everything is possible'! After gaining a degree in economics and a master's in marketing, Martyn started his career at a charity for disability rights. Following his love of blogging and social media, he quickly became a disabled influencer (regularly appearing in the UK's disability power 100 list), plus working in media and tourism for social change. He's a published author (Everything is Possible - Travel Memoir), an international speaker, media spokesperson, appeared in the LinkedIn TV ad in 2021, and has published many blogs, vlogs and podcasts. In particular he livestreamed 'The Daily Sib' in the first months of the pandemic, interviewing a wide range of disabled people and disability ally's. Disability Horizons was the first disability magazine to utilise online content and social media. Created alongside his friend Srin Madipalli, its given a voice to disabled people like never before. Even 12 years after launching it continues to publish educational and entertaining information by disabled people, for disabled people. Accomable, also co-founded with Srin, disrupted the accessible accommodation industry and was acquired by Airbnb in 2017. Most recently in partnership with the Goat agency (global leaders in influencer marketing) Martyn started the award winning Purple Goat agency. In just three years they're working with multinational companies and the best disabled content creators, giving representation to disabled people in advertising like never before.

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S5 Ep16: Middle East Broadcaster Talks About The MENA Influencer Landscape

Tue, 09 May 2023 09:20:00 -0000

Talking with one of Dubai's top media personalities and the host of the 1billion follower summit - Nouf Al Katheeri - @smileynouf

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S5 Ep15: Over 30% Of Brand Revenue Will Come From Influencer Marketing, FT. Rishabh Jain

Wed, 26 Apr 2023 12:55:50 -0000

Rishabh Jain is the co-founder and CEO of FERMÀT Commerce, the network powering distributed e-commerce, built to enable creators to embed brand direct shopping experiences on their own sites. Prior to that he was an executive at LiveRamp (NYSE:RAMP), where he led the new business teams, successfully launching 3 new businesses inside of LiveRamp. Before LiveRamp he co-founded 2 startups, one in solar energy, and the other in laboratory data sharing. He graduated Summa Cum Laude from UPenn with degrees from Wharton and the Engineering school, a Masters in Physics from Imperial College London, and a PhD in Materials Science from MIT.

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S5 Ep14: Top Metaverse Influencer Unveils What The Metaverse Really Is

Tue, 21 Mar 2023 08:48:00 -0000

Sharad Agarwal is the Chief Metaverse Officer of Cyber Gear. He started the first digital agency in the Middle East, Cyber Gear at cyber-gear.com in 1996. In 2010, Cyber Gear started offering AI, Big data and other Fourth Industrial revolution technologies at cyber-gear.ai. In 2019, Sharad launched ONLYwebinars.com, which hosts corporate and community webinars and podcasts (ONLYpodcasts.io) for a global audience. Cyber Gear entered the metaverse space in 2021 and is offering solutions in the areas of Web3 and NFTs at cyber-gear.io. Sharad’s latest ventures are Meta Shapers community at meta-shapers.com, and Meet the Metapreneur at meetthemetapreneur.com. Sharad has interviewed impact leaders, Vishen Lakhiani, Founder of Mindvalley and Dalia Feldheim, author of ‘Dare To Lead Like A Girl’ at impactleaders.io. Sharad joined the World's Top 200 Business & Technology Innovators Powerlist announced by engatica. Sharad is also a Speaker at many international conferences on topics related to Metaverse and Web3.

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S5 Ep13: Greenland's Top Influencer Shares Her Story Ft. Qupanuk Olsen

Wed, 15 Mar 2023 11:39:05 -0000

In this episode we interview Qupanuk Olsen, Greenland's biggest influencer with a thriving TikTok and YouTube channel. She talks about the wonders of this amazing country that has less than 60,000 inhabitants. Q and I talk about some of her videos that have reached millions of views and everything from what Greenlander's eat, to the weather, the way of life and so much more - Her links are below:-

https://www.tiktok.com/@qsgreenland

https://www.facebook.com/qsgreenland

https://www.instagram.com/qsgreenland/

https://www.youtube.com/channel/UC9TyctkYTsRUmCX138l6Dug

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S5 Ep12: Content Is King For Top Lifestyle And Travel Influencer ft. Milissa Grande

Tue, 21 Feb 2023 09:02:18 -0000

Milissa Grande is a top lifestyle influencer from Canada and shares her story on how she has worked with top travel brands but says she's picky about who she works with. its all about the story and quality content.

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S5 Ep11: Understanding The Creative Process From Brand To Influencer Activation Ft. Jess Flack

Tue, 14 Feb 2023 16:31:16 -0000

Jess Flack is the CEO and founder of top influencer agency and has an amazing team. In this episode we discuss the process of working with creators and brands and why the devil is in the detail when it comes to communication.

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S5 Ep10: Livestreaming Is The Future - And Who Is The Lipstick King?

Tue, 07 Feb 2023 09:15:43 -0000

Erica Yang is the founder and CEO of Real Hype Creative, an Innovation Agency for Creatives and Brands. Erica, was an established Wall Street investment banker before she went into the entertainment world and started her film production and celebrity agency. Her success allowed her to expand and launch Real Hype Creative, an Innovation agency (TikTok parent company ByteDance is an investor), who is disrupting the world of Web3, E-Commerce Live Streaming, Influencer marketing and TikTok Matrix. With offices in LA and Shanghai, Real Hype is bringing future-shaping digital creation models overseas to grow brands and celebrities, including Steve Aoki, Akon, and Segway, just to name a few. Through the power of creative short video content, influencers, and e-commerce live streaming, her agency, Real Hype, is a 'one-stop shop' for global brand marketing, utilising the most cutting-edge technology from Web3, NFTs, Virtual Influencers, the metaverse, and more.

Website: RealHypeCreative.com

Instagram: @realhypecreative

LinkedIn: Real Hype Creative

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S5 Ep9: Data Still Rules In The Influencer Space ft. Nisarg Shah

Tue, 31 Jan 2023 10:34:00 -0000

Nisarg Shah is the Co-Founder & CEO of Affable.ai. Affable is building an AI platform to help brands run highly effective influencer marketing campaigns. Using the power of Big Data and Machine Learning, Affable helps brands like H&M, Lenovo, and Nespresso as well as eCommerce brands like BlendJet engage with the most authentic and relevant influencers. At Affable, Nisarg works closely with marketers helping them to use the data and insights to plan and measure their influencer marketing strategy. Affable is backed by Prime Venture Partners, Decacorn Capital, SG Innovate, and Entrepreneur First. In this episode we talk about how data still rules the influencer space and how its making it even more attractive for brands to invest in

Affable: https://www.affable.ai

Link to newsletter: https://bit.ly/ubm-ss

LinkedIn: https://www.linkedin.com/in/nisarg259/

Twitter: https://twitter.com/Nisarg259

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S5 Ep8: Why Gifting To Influencers Is The Way To Go Ft. Zak Stahlsmith

Tue, 17 Jan 2023 17:03:57 -0000

Zak Stahlsmith is the founder of Apexdrop an influencer marketing agency that specialises in managing gifting campaigns at scale. Apexdrop works with emerging and fashionable brands like WearPact, Fount, Dermalogica, and Jon Josef, as well as consumer brands like Dropps, Abby +Finn, and Derma-E affordably In this episode we dive into the benefits of gifting campaigns with nano and micro influencers. Follow Zak on LinkedIn

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S5 Ep7: How Jägermeister Works With Influencers ft. Christian Stindt

Tue, 20 Dec 2022 10:02:00 -0000

Christian Stindt is the Marketing Director at Mast-Jägermeister UK, the third largest spirits brand in the UK for the on-trade. He and his team are on a mission to give consumers the best nights of their lives, and to show them that Jägermeister tastes best when consumed as an ice cold shot at -18°C. He has over ten-years experience in the spirits industry and has managed a variety of markets in Europe including Spain, Italy, The Netherlands, Turkey and more in commercial and marketing roles. Chris mentions collaborations with 474 and influencer agency Raptor

You can follow Christian on LinkedIn

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S5 Ep6: From Creator To Running An Award Winning Agency ft. Beckii Flint

Tue, 13 Dec 2022 10:44:44 -0000

Beckii Flint is Director and Co-Founder of Pepper Studio, an award winning boutique influencer marketing agency. A 'veteran' Influencer herself, Beckii has been creating content online since the age of 12. Her first-hand experiences of the process behind the content gives a invaluable insight into the needs of all parties involved when running influencer marketing campaigns. Raised in the Isle of Man, she moved to London in 2016 to work at an influencer tech start-up, and co-founded Pepper Studio in the Spring of 2019. In 2021 she was recognised as one of Forbes '30 Under 30'. Formerly, Beckii created content online under the name Beckii Cruel, and began on YouTube creating dance videos to Japanese pop music. These videos went viral, and saw a career performing in Japan in her early teens, and a feature documentary on BBC3 in 2010 (Beckii: Superstar at 14). She regularly contributes fascinating industry insights on topical events in the news, including BBC Radio 4 Today Programme and 5 Live Wake Up To Money. She spoke in the House of Lords to give evidence to an inquiry into influencer marketing in 2017, and gave evidence to the Department for Media, Culture, and Sport (DCMS) inquiry into influencer culture in 2021.

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S5 Ep5: Live Stream Video Techniques ft. Michael Forrest

Tue, 06 Dec 2022 09:18:00 -0000

Michael Forrest is a creator from London, UK. He runs Squares TV, a destination where you can find his Apps, technical help and inspiration for indie live video producers. In this episode we discuss video production - how to avoid a lengthy edit process and 'perform' videos live, whilst maintaining a certain level of production value. We also discuss the differences between solo live production vs the complexity of more traditional media. For more information see https://squares.tv

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S5 Ep4: What Is An Educational Influencer? ft. Chris Platt

Tue, 08 Nov 2022 07:59:52 -0000

Chris Platt is head of content for THE Campus Live events series. He has more than 10 years of experience working in a variety of sectors, including education, law and events. After starting his career as a primary school teacher, he moved into the events industry, working both in the UK and overseas. Before joining THE, he developed his skills in the charity sector, leading all educational projects for Vauxhall City Farm, London. In this episode we talk about influencers in the educational sector.

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S5 Ep3: Global No.1 Fintech Influencer ft. Spiros Margaris

Tue, 25 Oct 2022 07:43:00 -0000

On today's episode we talk with Spiros Margaris, ranked Global No. 1 Fintech Influencer by Onalytica (2022/2020/2018) and Global No. 1 Finance Influencer by Refinitiv (Thomson Reuters). Spiros is a venture capitalist (Margaris Ventures), futurist, keynote speaker, and board member. He is a senior advisor to – and investor in – several companies in the fintech, insurtech, cybersecurity, healthcare, and AI sectors. Two of the fintech start-ups he has advised have become unicorns (with valuations of over $1 billion). Spiros is the first international influencer to achieve 'The Triple Crown' (No. 1 International FinTech, Blockchain, and AI influencer) ranking by Onalytica. In 2021, Onalytica named him 'The Key Opinion Leader' in Fintech. That year, MarkTechPost included him, for the third time, in a list of the 'Top Artificial Intelligence Influencers to Follow'. In 2022, Onalytica ranked him again as the No. 1 Global FinTech Influencer, while Refinitiv (Thomson Reuters) ranked him as the No. 1 Finance Influencer.

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S5 Ep2: We Need To Get A Bigger Boat ft. Dr Ivan Misner Founder Of BNI

Tue, 11 Oct 2022 08:01:33 -0000

Dr. Ivan Misner is the Founder & Chief Visionary Officer of BNI, the world’s largest business networking organisation. Founded in 1985, the organisation now has over 10,800 chapters in 77 countries. Each year, BNI passes on millions of referrals resulting in billions of dollars worth of business for its members. He is a New York Times Bestselling author who has written 27 books including his latest books – Who’s in Your Room? He is also a columnist for Entrepreneur.com and has been a University Professor as well as a member of the Board of Trustees for the University of La Verne. Called the “Father of Modern Networking” by both Forbes and CNN, Dr. Misner is considered to be one of the world’s leading experts on business networking and has been a keynote speaker for major corporations and associations throughout the world. He has been featured in the L.A. Times, Wall Street Journal, and New York Times, as well as numerous TV and radio shows including CNN, the BBC, and The Today Show on NBC. In today's episode we talk about how the BNI journey started and why its as successful as its ever been. Among his many awards, he has been named “Humanitarian of the Year” by the Red Cross and has been the recipient of the John C. Maxwell Leadership Award. He is proud that he and his late wife, Elisabeth, are the Co-Founders of the BNI Charitable Foundation. They also reached “empty nester” status after happily raising their three children. Oh, and in his spare time he is also an amateur magician and a black belt in karate.

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S5 Ep1: How To Turn The ALWAYS ON Button On

Fri, 30 Sep 2022 10:11:52 -0000

As the founder and CEO of SheSpeaks Inc., Aliza Freud has built the largest, most diverse community of female consumers and influencers in America with a network reach of more than 250 million people per month and growing. Along with her team, she helps brands like Hershey's, Prudential, Kraft, Reckitt Benckiser, Coca-Cola and others create and amplify authentic influencer content powered by insights. Aliza considers it her mission to amplify women’s voices across all media – digital, social, mobile, and, through her own podcast, How She Does It. In SheSpeaks, Aliza has created a platform that inspires women to express their creativity, ideas and opinions and provides them endless opportunities to expand their personal influence and build their own profitable businesses along the way. Find out more at http://www.shespeaksinc.com/

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S4 Ep21: How To Achieve REAL Impact Using Audio

Tue, 13 Sep 2022 08:40:42 -0000

In this episode we talk to Paul Cranwell about the power of Audio in advertising, particularly for creators. There are some great sound clips to listen to in the episode and Paul and I talk about how the right audio content can make a big impact. Paul is a partnership and business development specialist with over 25-years of experience leading teams in digital, traditional media and advertising, in both media owner and marketing agency positions. Now working for Adtonos, Paul’s relationship development experience is both UK and global, focusing on sales development, marketing, operations, and spanning digital enterprise, media, advertising, commercial radio, advertising agency and e-commerce. His successful track record has included Director positions with some of the UK’s leading radio stations – in key markets, such as Manchester, Birmingham and Nottingham, as well as one of the UK’s leading audio agencies Radio Works/Maple Street Studios (London). Check out https://www.linkedin.com/in/4collaboration/

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S4 Ep20: Top Lifestyle Influencer Farah Sattaur Tells Her Story

Fri, 02 Sep 2022 08:09:00 -0000

Farah Sattaur is a successful lifestyle influencer who shot to fame on the TV series 'Ex On The Beach'. Farah part Filipino and Guyanese has worked with many fashion and beauty brands and tells her story of what its been like over the last 6-years to be a content creator. She recently launched her new make-up brand True Beauty. Follow Farah on Instagram https://www.instagram.com/farahsattaur/

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S4 Ep19: The Wonderful World Of Pet Influencers With Layla Flaherty

Tue, 16 Aug 2022 13:23:52 -0000

Layla Flaherty is the Founder and CEO of Urban Paws UK a pet modelling and influencer agency. She shares her insights on all sorts of pets she represents for campaigns. It's not just cats and dogs that create amazing engagement for brands, but horses, hedgehogs, birds and many more. So whether it's Willow, Walter, Tony or Snowdon they are all available for hire. Most of the content tends to be reels, Layla says, but brands not associated with pets realise the amazing social reach these pets have which is why they work with her. For more information on Urban Paws check out https://www.urbanpawsuk.com/

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S4 Ep18: Global Thought Leader With Over 4m LinkedIn Followers Talks About The Growth Of B2B Influence

Tue, 02 Aug 2022 15:23:54 -0000

Founder and CEO of Trinity Consulting, Anthony J James is a global leading influencer in the B2B sector. In 2020 he had 1.6m followers on his LinkedIn profile the only platform he works on and now has over 4m followers. His innovation video content is truly inspiring. In 2020 he launched Influencer Active which is a leading B2B Influencer marketplace for thought leaders, speakers, business experts with at least 30k followers on their LinkedIn profile. Anthony doesn't see himself as an influencer, a term much aligned in his view but a thought leader and specialist in technology and creativity. Find out more here https://marketplace.influencer-active.com/

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S4 Ep17: Tiktok Sensation And Cream Tea Expert Talks About Why Her Listeners Want To Adopt Her

Tue, 19 Jul 2022 08:02:00 -0000

One of the funniest Podcasts I have ever done with Jane Malyon whose wonderful wit and entertaining story will have you gripped. She is the owner of a brilliant niche business selling Afternoon teas and has written a book about the quintessential Scone. Her Tiktok videos have attracted millions of views and some have had over 3,000 comments of which Jane has responded to. Her standout English accent is the perfect match for the products she sells and many of her American audiences want to adopt her. You can follow Jane on Tiktok https://www.tiktok.com/@afternoonteajane

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S4 Ep16: Ukrainian Lifestyle Influencer Talks About The Importance Of Sharing Facts And News Stories

Tue, 05 Jul 2022 08:28:00 -0000

Armed with civil engineering and journalism/communications degrees, Iryna Fedchenko, the Ukrainian lifestyle influencer speaks 4 languages: Ukrainian, Russian, Spanish and English. She has built a strong online audience with more than 1,2 million followers in Latin America and USA regions. As a YouTube creator with over 800k subscribers, Iryna is a digital ambassador for high-end lifestyle brands like Toyota, Hyundai, Maria Oliver, Binance and others. During her career she has hosted on TV, several major sports events, including, the Winter Olympics in 2014, FIFA Confederation Cup in 2017 and FIFA World Cup in 2018 on networks like Televisa Deportes, Imagen Television and ESPN. Since 2020 Iryna has been a coach for other digital entrepreneurs and gives speeches on media at conferences about how to create impact as an influencer. She stands for immigrant and refugee rights. In this interview she shares the importance that content creators have in sharing opinions and important global news stories as well as her own personal journey at becoming an influencer Follow her on Instagram here https://www.instagram.com/iryna_fedchenko/

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S4 Ep15: Global Influencer Scott Eddy Shares His Story And Talks Personal Branding

Tue, 21 Jun 2022 08:16:39 -0000

After 10 years in investment banking, Scott moved overseas and lived in Europe and Asia for 17 years. While living in Bangkok, he started the first digital agency in Southeast Asia, and it remained the largest in the region for 5 years. After selling the agency and spending some time in Europe while building his personal brand, he now travels full-time while consulting and building brand strategy for the tourism and hospitality industries. Also, in his free time, he is the TV host for the travel series on Lifetime Television called Video Globetrotter. Scott talks about how he has embraced brand partnerships as a content creator.

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S4 Ep14: How Creators Can Monetise What They Do

Wed, 08 Jun 2022 09:02:00 -0000

Head of Creator Success at global influencer monetisation platform LTK, Johan Kristensson, talks about his decade in the industry and shares creator best practices for optimising earnings.. Check our more from LTK here https://creator.shopltk.com/apply/home

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S4 Ep13: Empowering Women From The Bedroom To The Boardroom

Tue, 24 May 2022 08:04:00 -0000

In 2005 there was nowhere women could go to feel in control and explore their sexuality in a safe environment, so Emma Sayle created Killing Kittens. Killing Kittens has grown in to a fierce army of over 180,000 sexually liberated people around the world. Through events hosted from London to New York, Venice to Sydney and a global online community platform. Global press regularly pronounces Emma as a leader in female sexual liberation and empowerment. Hear her fascinating story in this latest episode.

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S4 Ep12: Keynote Speaker And Mentalist Duncan Stevens Talks About The Power Of Influence

Tue, 10 May 2022 14:42:00 -0000

Duncan Stevens is a keynote speaker and mentalist, specialising in the power of influence. Duncan not only speaks to businesses up and down the country about behavioural change, but as an expert mentalist he is able to demonstrate this as he does with me on the show. Duncan also has a great book (https://www.amazon.com/Effective-Influence-Based-Experiments-Explained/dp/1838379940) and a showreel should you want to book him as a speaker.

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S4 Ep11: How Creators Can Turn Followers Into Customers - Dave Perry Talks E-Commerce

Mon, 25 Apr 2022 10:11:34 -0000

Dave Perry is the CEO of a new e-commerce partnership network that over 30K Shopify brands have joined, providing over 320M visitors a month. GetCarro.com helps brands gain attention, sales, and new customers by partnering with other brands in the network. "The goal is to keep users on your store adding all the things they need directly into your cart. Carro provides all the other products they want that you don't currently sell." says Perry. Before Carro, Sony PlayStation acquired Perry's last company Gaikai to establish leadership in the future of streaming video games from the Cloud. This service is called PlayStation Now. Prior to this, Perry was the Co-Founder & Chief Creative Officer of Acclaim Entertainment, helping introduce 'free-to-play' gaming to the western markets. Disney acquired Acclaim. Before that, Perry founded the game development company Shiny Entertainment based in Laguna Beach, CA. Shiny was first acquired by Interplay to capture the rights to Earthworm Jim, then again by Atari, to obtain the rights to the games based on Warner's Matrix movies. After 39 years in the business, Perry remains one of the best-known video game industry veterans, with multiple #1 hits and the Develop - Development Legend award.

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Ep4 S10: Clash Founder P.J. Leimgruber On How Creators Can Monetise More Of Their Content

Tue, 12 Apr 2022 09:14:00 -0000

P.J. Leimgruber is a serial entrepreneur, investor, and lecturer at the University of Southern California. He has built and scaled multiple venture-backed businesses and currently leads Clash as Co-Founder and CEO. In this episode we talk about the different ways creators can make money out of their content and not just rely on brand partnerships but memberships, donations and developing a fan base. Outside of work, he is a father, music aficionado, and DJ.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

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S4 Ep9: Find Out Why Marc Jarrett Runs Over 200 WhatsApp Groups

Tue, 29 Mar 2022 08:24:24 -0000

Marc Jarrett is a professional networker and currently manages over 200 WhatsApp groups. But he started his career in the financial industry - he was a banker and futures broker. Marc has also spent a lot of time in the telecoms sector. He acts now as a business matchmaker. He connects his members with each other through relevant opportunities. Business boils down to people and trust, he says - building human connections first then, building business is second. The audience is global. He knows all of his 'tribe' that are all professionally vetted. He doesn't want any 'bad actors' in there. One of his members was looking for a bodyguard in South Africa, Marc flipped the enquiry to his personal protection group and within a day - someone was hired to fulfil the role. Listen to more of what Marc has to say about this fascinating network.

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S4 Ep8: Shannon Walker Talks About The Influencer Pay Gap And Supporting Campaign Diversity

Tue, 15 Mar 2022 10:17:00 -0000

Shannon Walker is the founder of agency Social Disruption and is a passionate and multi-disciplined communications specialist. She has worked with major brands like Liberty London, where she launched their Influencer Marketing department as well as luxury fragrance brands such as Cartier, Bvlgari, Jimmy Choo, Elie Saab, Alaïa and Issey Miyake. Shannon has enjoyed a seven-year career at the forefront of disruptive Digital PR strategies that have achieved triple percentage YOY revenue growth and increased brand rankings for B2C businesses. Wanting to create more purpose through her profession, Shannon's mission is to help drive industry change around diversity and meaningful communications to reinforce positive and uplifting online environments. In this episode we talked about the disparity of pay for some creators of colour and what we can do as an industry to resolve it. We also discuss brands like Nike that are leading the way in inclusion and others that have embraced stamping out racism as part of their marketing campaigns.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

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S4 Ep7: Qianna Smith Bruneteau Founder Of The American Influencer Council Talks About Creator Support

Tue, 01 Mar 2022 09:18:00 -0000

Qianna is an impressive passionate supporter of creators and is the founder of the American Influencer Council. She talks about the importance of setting standards and supporting creators in their journey with the mentor programme. A lot of creators that start out have no real business acumen and need particular help with financial and legal advice. They have become small businesses. She talks about the trends that will face the industry and her passion for virtual headsets.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

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London Fashion Week Special: Why Fashion Influencers Are The New Retailers - Ft. Anisa Sojka

Mon, 21 Feb 2022 08:01:49 -0000

Anisa a very successful content creator mostly on Instagram and Tiktok focusing entirely on hair content. She shares tips tricks and ideas on styling and what products are best suited to different types of hair and has a highly engaged audience. She gets loads of feedback from her followers about how products have worked for them and even sometimes when it hasn't worked. This feedback is hugely valuable for brands. She has even launched a new range with Juliet Angus from Ladies of London. https://www.shopltk.com/explore/anisasojka #LTKeurope #ShopLTK

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

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London Fashion Week Special: Why Fashion Influencers Are The New Retailers - Ft. Josie LDN

Sun, 20 Feb 2022 16:41:00 -0000

Josie is one of the 'old-timers' of the influencer industry having started her online journey over 10 years ago - it all started when she was working in the marketing department of Mulberry. She was also studying at university and her lecturer asked if she could help some of the younger students and explain her job. She was asked over and over again the same questions so she decided to put it on the internet - her blog was born - Fashion Mumbler - she is an avid mumbler she says. She started on Twitter then moved to creating her own YouTube Channel. Josie also got involved in the pop-up shop event hosted by LTK in London last year and she shares her experiences of this. Consumers are so time poor and if they can find someone that is able to help them make the right choices then why wouldnt they do that. And if you find an influencers' style you resonate with then it makes it so easy for you. 99% of people follow influencers because they like the person as a whole. https://www.shopltk.com/explore/josieldn #LTKeurope #ShopLTK

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

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London Fashion Week Special: Why Fashion Influencers Are The New Retailers - Ft. Louisa Hatt

Sat, 19 Feb 2022 09:17:11 -0000

Edinburgh based influencer Louisa Hatt sees her role as educating her audience. We build a level of trust with our audience and thats why more consumers come to us for advice. My following isn't particularly huge but I do have a high level of engagement. I will only will promote and share pieces I feel strongly about. Its a more efficient way to shop - you love what they wear and believe what they say. She talks about humanising the brand. She has worked with @farfetch and more recently @netaporter. Now she has worked with the brand for more than 5 times and as time has passed - there tends not to be a brief it's more about doing your own thing and it always goes down a storm with followers. Louisa also will often go and find ideal clothes for her followers, if she has posted a question on one of her posts. This has worked really well she says. She trawls the internet to find items she likes and would buy and brings this to her audience.and they really appreciate that with lots of positive comments. It's almost a diluted version of a styling service. Louisa also talks about how she worked with an English heritage brand and some of the comments were amazing, like I wouldnt have even thought about buying this brand if it wasn't for you. Some of her diverse followers said I had never seen myself in this brand and its really great to see you here. https://www.shopltk.com/explore/louisahatt #LTKeurope #ShopLTK

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

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London Fashion Week Special: Why Fashion Influencers Are The New Retailers - Ft. Mollie Campsie

Fri, 18 Feb 2022 09:52:30 -0000

Mollie Campsie talks about selling online as a creator. People say I am quite seamless in the way I sell she says. Not everyone is a size 6 or size 8, and if they are a larger size they don't know where to shop. A lot of people say I am quite refreshing - it's not all glitzy - I love solving those little problems in my life - comfort can takeover from style. Mollie talks about the value of the 'feedback loop' on social media being like no other - she gets qualitative feedback form her audience. There are discussions on her posts and YouTube channel. She also gets this on the LTK - the analytics are so granular - what really does work and what doesn't. She talks about why some campaigns can be a 'bit messy' with so many discounts 50% off here, there is only a small amount of space we have on their feed.. What would convert me would covert other people she says. Old fashioned features and benefits can work well too and as an ex-telesales operator Mollie brings back some of those experiences. A fascinating conversation #LTKeurope #ShopLTK https://www.shopltk.com/explore/molliecampsie

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

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London Fashion Week Special: Why Fashion Influencers Are The New Retailers - Ft. Nadia Anya

Thu, 17 Feb 2022 07:23:21 -0000

Fashion and lifesytle content creator Nadia Anya shares her experiences of why influencers are the new retailers and talks about how she styles products and why consumers are turning to influencers they resonate with. Nadia promotes timeless and classic fashion but has also ventured into content and beauty, skincare and lifestyle. Nadia has been on the LTK shopping platform for over 5-years and her audience are used to visiting her shop. Content creators like Nadia have been able to curate styles and products they like and made it so much easier for people to shop. It can be overwhelming to go into some shops because there is so much to chose from, we have narrowed it down for them she says. Nadia talks about the experience when LTK brought the creators together in an Oxford Street pop-up event where they were able to meet their fans. She said to see giant posters of us in the shops helped create so much more awareness. https://www.shopltk.com/explore/nadiaanya__ #ShopLTK #LTKeurope

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

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S4 Ep5: Co-Founder Of Channel Mum Niki Herring Talks About Mum Bloggers

Tue, 15 Feb 2022 09:56:00 -0000

Channel Mum is a UK based community of Mummy creators - co-founded by Niki Herring - and has been around over 7-years when there were just a few Mummy bloggers around and particularly on YouTube. So this was a revolution that started. Mums wanted advice and support. Are Mums better communicators - are they better at sharing deeper emotional stories that resonate with audiences? Niki has a huge amount of knowledge about her subject. She also talks about how to approach creators - know who your talking to and do your research. Find out what Niki has to say.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

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S4 Ep6: Dan Snow Explains Why History Is Not A Niche But A Highly Targeted Opportunity For Brands To Engage

Tue, 01 Feb 2022 09:42:00 -0000

TV broadcaster, podcaster and history 'geek' Dan Snow shares his passion for this huge subject and why brands can do well to connect with this audience. Dan talks about the constraints he had at dealing with TV commissioning editors and being restricted to share his dream of bringing historical strories to a global audience. His highly acclaimed podcast gets over 1 million listens a month. Dan also shares the excitement of his latest adventure reliving the famous explorer Ernest Shackleton. He will be sharing content on all platforms and loves being able to share stories directly with his audience. He refers himself as one of the traditional influencers of his time. His Great-great grandfather was British Prime Minister David Lloyd-George and he even made a documentary about his life, even if this wasn't popular with every member of the family. Such an insightful interview and a must listen episode.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

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S4 Ep4: In Conversation With Carlos Gil, International Speaker And Author of the End of Marketing

Tue, 18 Jan 2022 09:36:00 -0000

Carlos Gil is the author of The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI, an international keynote speaker and award-winning digital storyteller. He has over a decade of experience leading social media strategy for global brands including LinkedIn. Carlos talks about the value of using social media as a 'listening platform' to understand what your audience is talking about.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

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S4 Ep3: Ryan Bares From IBM Tells Us How The Tech Giant Works With Influencers

Tue, 04 Jan 2022 10:19:00 -0000

Ryan Bares joins us today who is the global influencer and advocacy lead and tech giant IBM. IBM has successfully engaged a number of its employees in an IBMer programme to share content as well as reaching out to tech thought leaders who have created content on podcasts, white papers and brought attendees along to their global event.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

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S4 Ep2: Reality TV Star And Model Luise Hasse Tells Her Story

Tue, 21 Dec 2021 09:48:00 -0000

Luise Hasse is a model, presenter, TV reality star, micro influencer and shares her story about why getting exposure on TV is the best way to boost your personal brand. Luise is also creating an e-commerce start up brand. If that wasn't enough she is a linguist, speaking Latvian and German as well as English She has appeared in the world's tallest fashion show and a business challenge show both yet to aired on TV. She has already appeared on a show called Eating With My Ex. She said it was quite an upsetting time but she got some great feedback post-show. Luise also talks about her brand partnerships.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

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S4 Ep1: Why Having A Clear Purpose Helps Define Who You Are

Tue, 07 Dec 2021 10:26:00 -0000

Amy Rowlinson is the host of the successful podcast called 'Focus on Why', but it wasn't the first one Amy hosted. She used to run a property podcast but then at the beginning of lockdown her business partner suggested they stop it. As it happens it was the best thing she did, because Amy had been talking a lot about purpose within business so this transition was a natural one. Amy speaks at all sorts of events on her key subject and is an active member of the Professional Speakers Association. She is also an active volunteer from the Olympic Games to cricket and has won an OSCAs award presented to her by Michael Vaughan at Lords Cricket for her services to Cricket. Her influence was also apparent with a tragic accident that affected her son, having to have emergency brain surgery within hours of playing a game of rugby. A very personal post that followed she put on LinkedIn has attracted over 150,000 views. Amy says what I have seen from that is the power of sharing a message. Listen in to this heart-warming interview.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

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S3 Ep21: How To Find Influencers With CEO Of Social Publi, Ismael Ed-Qudsi

Tue, 23 Nov 2021 09:59:00 -0000

Ismael El-Qudsi is the founder and CEO of Influencer marketing platform Social Publi. Like many PR agencies in the early days of influencer marketing they realised having huge excel files kept updated with influencer data was a huge challenge. In addition to that Ismael says not everyone has a PayPal account. Social Publi works in 35 countries and many of the campaigns running are between 50-200 influencers at the same time so having a proper management tool is essential. Social Publi have over 300,000 influencers signed up to their platform and therefore the data is being driven by the recipients. Ismael shares more of his insights on this great podcast.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

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S3 Ep19: How To Work With Micro-Influencers, David Morneau Of InBeat Explains All

Tue, 16 Nov 2021 11:21:00 -0000

David Morneau is the CEO of US based Inbeat agency - specialising in micro-influencers. Micro-influencers can create great value for your investment, they often don't have agents. The brand fit with the influencer relationship is so important. David talks about how to budget for campaigns. Could you run a pilot to see how they engage with perhaps a free product. Understanding how to create an effective ROI is still a challenge for some. Phoneloops is a brand who have 1,000 ambassadors in place, they can 'ship' them because it's a low cost product. It would be different if it was a higher value product.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

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S3 Ep20: Gautam Ganglani, Influencer, Thought Leader And Global Events Organiser

Tue, 26 Oct 2021 07:50:00 -0000

How does a global event organiser and speaker management service run events in a challenging 18 month period? Gautam Ganglani ran 100 webinars last year just to stay connected to his global audience and to build value with no commercial return he says. Traditionally he represented authors and not all of these make great online speakers so it was a big learning experience. The skill set required for trainers is very different for speakers with 1,000 people. Gautam talks about some amazing events he managed with Stephen Covey. Diversity and inclusion have been major topics. Technology, strategy, gaining trust and anything in the communication space. Strategy in particular has been a major topic, hear more from Gautam in this enlightening episode. Thought leaders are providing content online. One of the best examples is Marshall Goldsmith where he provided all of his slides that can be copied and shared. He was the highest paid and most booked speaker by Right Selection.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

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S3 Ep18: Fashion And Fitness Content Creator Rowan Row With 1.4m Followers On Instagram Shares His Story

Tue, 12 Oct 2021 07:55:29 -0000

Fashion and fitness content creator Rowan Row shares his story from when he came over from Romania not being able to speak the language but now works with global brands like Sony and Aston Martin. Rowan even had his Instagram account hacked and nearly lost everything, yet he has been resilient, consistent and smart with the way in which he has grown his brand into a full time career. Now he has over 1.4m followers on Instagram and a further 1.5m on YouTube. Moving to other platforms like Tiktok would require even more time he says. He has lots of advice for people starting out and for those developing content. Check out his content on Instagram @rowanrow

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

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S3 Ep17: Global Ambassador, Author And Speaker Madeleine Black Talks About Changing Behaviour For Sensitive Subjects

Tue, 28 Sep 2021 08:39:17 -0000

In this episode, I am joined by global ambassador, speaker and author, the amazing Madeleine Black who shares her own horrific story when she was gang raped at the age of 13 and suffered unimaginable trauma. It took years of personal healing to be able to know when the time was right to decide to talk openly about this. Madeleine refers to herself as the Courage Cultivator and is an inpsiration to millions of women all over the world. After growing up with a burden no teenager should ever have to shoulder, she had the heart to carry out the best revenge plan of all; leading a fulfilling and happy life. For Madeleine, forgiveness was the key. True forgiveness takes genuine effort. It takes a real desire to understand those who have done us so much harm. It is the ultimate act of courage. Listen to this amazing heartfelt interview.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

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S3 Ep16: What Is The Value Of Human To Human Connection - Founder Of Warm Welcome Shares His Story

Tue, 14 Sep 2021 08:53:56 -0000

In this episode we hear from the serial entrepreneur and founder of Warm Welcome, David Jay. David is one of the top photo journalists in the world, has been featured in the top 100 tech and innovation influencers by Intercon and an international speaker. We discuss community and human-to-human connection through the power of personalised video. David talks about your network being your NETWORTH. Take a listen to this highly engaging episode.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

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S3 Ep15: Entrepreneur Regi Cash Shares His Insight On Working With Gaming Influencers

Tue, 31 Aug 2021 09:16:08 -0000

In this episide we speak to the founder of 3BLACKDOT Regi Cash. 3BLACKDOT is an influencer-driven digital studio focused on the entertainment intersection between gaming and lifestyle. They're vertically integrated to conceive and produce digital content, merch, events, films, games and books. They partner with digital influencers to drive massive audiences to engage with both established and startup brands/IP. As gaming specialists, Regi also talks about some of the great creators in the space and why they are so successful.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

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S3 Ep14: Livestream Shopping Is Expanding Hugely; We Speak To Video Coach Dexter Moscow

Tue, 17 Aug 2021 09:37:34 -0000

In this episode we are talking livestream shopping with Dexter Moscow, video coach and author of Stand Up and Sell. Dexter has worked with many well known brands and been a former guest presenter for many years on the shopping channel QVC, a brand that now generates over $9bn in revenue. Big E-commerce platforms like Amazon and Alibaba have realised the value of influencers not as mere promoters but highly successful sales drivers. In 2020 Alibaba said it was recruiting 3m influencers, 100k in the first year and Amazon too have requested similar numbers to launch their Amazon influencer programme. Dexter talks about some of the qualities it takes to be a good sales person in a live environment. Some influencers like BeautybyCarla now promote themselves as Amazon Influencers, so what does the future hold for this rapidly growing area. I started by asking Dexter about how he started out in his career.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

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S3 Ep13: Mummy Blogger Helen Wills Talks About Major Brand Collaborations

Tue, 03 Aug 2021 09:42:03 -0000

In this episode we hear from Helen Wills who started her blog Actually Mummy in 2011. This was when she realised that talking to the four walls and a baby was never going to be enough. Since then she has earned a reputation as a professional and innovative writer, crafting stories and video for high profile brand campaigns such as Mark Warner, Universal Studios, Heinz and Tefal. Now a full time blogger, podcaster and presenter, Helen’s work has also led to some high profile speaking opportunities at Parliament, and with the BBC, which she says are the best part of her job! Check out Helen's podcast Teenage Kicks on all podcast platforms.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

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S3 Ep12: Futurist Jeremy Scrivens Shares His Insights On The Social Room - Innovation Is The Future To Engage Employees

Tue, 20 Jul 2021 08:17:26 -0000

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA is joined by futurist Jeremy Scrivens as they talk about the future of work. Jeremy, based in Melbourne Australia, is passionate about embracing and unlocking employee potential through collaboration and innovation. He is a sought after speaker, transformation facilitator, culture catalyst and future of leadership coach. Jeremy has been recognised as one of the top 15 global influencers around #futureofwork by Silicon Republic and recognised by Onalytica in their global top 100 #futureofwork. He started by telling us a little about his background and more importantly his passion for the Social Room.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

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S3 Ep11: Mark Willams AKA Mr LinkedIn Shares His Secrets Of How LinkedIn Really Works

Tue, 06 Jul 2021 09:41:20 -0000

Mark Williams AKA 'Mr LinkedIn' joins Gordon Glenister, Global Head of Influencer Marketing at the BCMA, for this insightful look at the LinkedIn platform. Mark talks about the common mistakes that people make on the platform and what sort of content is resonating well with examples of Simon Bourne AKA the 'Shoe Guy' who sold premium high quality shoes but used engaging 'behind-the-scenes' storytelling to build his audience. Mark also talks about the challenges many organisations and indviduals face with the change in the algorithms, how by using relevant engagement and why commenting on articles is better than sharing others. There are loads more really useful tips so do check out this episode.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

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S3 Ep10: Podcasts Are Making A Big Difference To Wellness & Fitness Coaches & Influencers

Tue, 22 Jun 2021 10:36:26 -0000

David Perez is the host of the Audience Coach and specialises in helping coaches in the wellness and fitness industry in creating podcasts. David talks about some of the issues they face from poor audio content talking about very broad topics and a lack of strategy and measure the results. The number of podcasts in this sector has exploded since April 2020 and particularly around mental wellbeing. @lizmoody and @rachlmansfield have been some of the great success strories. David shares other examples in this insightful episode.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

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S3 Ep9: How Charities Are Working With Influencers

Tue, 08 Jun 2021 08:00:24 -0000

Flora Noble Digital Influencer manager at Oxfam talks about how influencers have been a growing part of the Oxfam communication strategy Many charities dont have a dedicated influencer marketing specialist and so having a dedicated person to develop these influencer relationships has been critical. Oxfam have a national campaign called #SecondhandSeptember which is aimed at helping create awareness for donated goods. Flora talks about how many of the influencers they partnered with had very positive comments from their followers about coming on the journey with them. And so working in this slightly different way the warmth that was coming through you from the engagement you cant really pay for. Influencers were invited into the Oxfam superstore where they have ethical sourced products, hub for the online shop. We were able to give them a back end tour a bit like a behind the scenes which made amazing content creation she says Find out more what Flora has to say.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

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S3 Ep8: How To Find Influencers With Authentic Engagement

Tue, 25 May 2021 07:49:34 -0000

Fake followers and fraudulent activity have been an issue for the influencer marketing industry. In this episode we discuss with one of the leading fraud detection influencer platforms, Hype Auditor how you can work with the right influencers and avoid those with high levels of fake following. CEO Alexander Frolov also shares his thoughts on engagement pods, artificial intelligence, and trends around technology affecting this rapidly growing industry.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

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S3 Ep7: A Deep Dive Into The Difference Between An Influencer And A Person Of Influence

Tue, 11 May 2021 08:12:58 -0000

Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with influencer marketing veteran Jason Falls about promoting excellence in influencer marketing. 'PR man' Jason talks about some of the changes in the sector, including a decline in trust of traditional media and people turning to social media for entertainment and news. Jason talks about our 'circle of influence' and how anyone can be an influencer and the job of a marketer to find these people of influence. In his book, WINFLUENCE, Jason defines the difference between an influencer and a person of influence. An influencer has an audience, however, they may not be influential if they dont engage with them.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

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S3 Ep6: How Purecane Developed Its Brand Identity With Influencers And Reach Over 12% Engagement

Wed, 05 May 2021 14:32:45 -0000

Founder of MG Empower, a global influencer agency, Maira Genovese, talks about how she helped Amaris create a new sweetener brand solely using influencers, first in Brazil and then in the US. This exercise involved taking a variety of influencers for a 5 day brand development retreat with brand experts onsite and involving the influencers audiences in the whole process. The engagement from the followers was tremendous but there were incredible insights that helped refine ideas for this exciting new brand. The future opportutnies for co-creation of brands with influencers are endless, find out more about this amazing success story. You can also find more information in the case study page: https://mgempower.com/work/purecane/

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

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S3 Ep5: US Lawyer Robert Freund Shares The Latest FTC Guidelines On Influencer Marketing

Fri, 30 Apr 2021 12:05:44 -0000

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks to specialist influencer marketing legal expert Robert Freund shares his insights on the latest changes to the FTC guidelines and what brands and agencies should include in influencer agreements. We also discuss some of the impacts on legal cases and the fines imposed by organisations who don't comply.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

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S3 Ep4: Top Drinks Brand Chivas Regal Explain How They Embrace Influencer Marketing

Thu, 22 Apr 2021 08:10:49 -0000

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with Martin Jaskolowski, Global Head of Advertising and Digital at Pernod-Ricard. They discuss how the Chivas Regal whisky brand has used influencers to enhance its major advertising campaign. They talk about some of the types of content that has really resonated with the audiences from distillery visits to working with mixologists. They talk in detail about how you measure effective brand campaigns - reach or engagement?

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

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S3 Ep3: Influencer Marketing Entrepreneur And Founder Of Billion Dollar Boy Edward East Tells His Story

Thu, 15 Apr 2021 09:53:16 -0000

Entrepreneur Edward East talks about why he created the Billion Dollar Boy brand. Edward talks a lot about his personal journey. It all started in 2014 when the industry was almost a passing trend and now have a great team culture. Influencer marketing has been able to create production at scale at home. "Surround yourself with people who have those experiences" Edward says. Having the right team is absolutely vital and the CEO role is more of a support function with your team driving the change. Edward talks about exciting innovations with personalised content and what the future looks like.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

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S3 Ep2: Working With Influencers Helped EA Games Get Half A Million To A New Game Reveal

Tue, 30 Mar 2021 08:11:36 -0000

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks about the gaming industry and how content creators can make a huge difference to the launch of a new game. Kelvin Cery who is Vice President of Client Development and Brand Partnerships of BEN Entertainment Group and Jonathan Dodd, Manager of Global Creator Partnerships of Electronic Arts. The BEN group have had a longstanding partnership with EA and they're also proud winners of the Streamy's Influencer Agency of the Year due to its ground breaking AI technology. We talk about the impact the creators had on a product reveal which almost topped half a million viewers and half a billion minutes watched in less than 24 hours.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

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S3 Ep1: Pitch Influence Winner And Coffee Vlogger QuantumCaza Shares His Story

Tue, 23 Mar 2021 08:44:30 -0000

Pitch Influence winner Alfie AKA QuantumCaza who is a Caffeinated Content Creator tells his story including the ups and downs of what it was like in his early childhood. He wanted to create video content that included animations. Animation is one of the biggest storytelling tools and so he commissioned an animator to tell part of his story. Alfie talks about the importance of having a niche when creating content and that’s why he chose coffee. “There is no such thing as bad experience – you are going to learn from it”. An active networker, Alfie misses events and talks about isolation and how content creators have been impacted by the pandemic.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

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S2, Ep21: What's It Like to Run An Influencer Talent Agency

Fri, 05 Mar 2021 11:29:44 -0000

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, speaks with Danny Lowney, who is the Managing Director of Sixteenth Talent who talks about what it's like to run an influencer marketing talent agency. Danny explains the role the team in commercialising opportunities from the traditional publishing deal to more expansive co-created product. He talks about top YouTuber, Gabriel Sey and how they are repositioning him as a Dad in the fitness space creating a whole new audience for him. Also, how creating a new stationery brand with Jack Edwards proved extremely successful. Danny starts by telling me a little about what the agency does.

@dannylowney
www.sixteenth.co
Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

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S2, Ep20: Apprentice Contestant & Founder Of Moxiloves Beauty, Pamela Laird Talks About Working With Influencers

Tue, 09 Feb 2021 16:00:00 -0000

In the episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, speaks to Pamela Laird apprentice contestant and founder of Irish Beauty brand Moxi Loves. She talks about her passion for beauty and nail products and how Instagram and...

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S2, Ep19: In Conversation With Sophie Clark From Talkwalker

Thu, 21 Jan 2021 09:00:00 -0000

In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks with Sophie Clark, Marketing Lead for social analytics platform, Talkwalker, the leading insights platform. Sophie shares the key findings from in-depth research...

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S2, Ep18: In Conversation With Jeanette Okwu, Founder of Beyond Influence

Fri, 08 Jan 2021 13:00:00 -0000

In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks with the Founder of Beyond Influence an influencer marketing platform. Jeanette has over 10-years experience in the industry and shares her views on the way the...

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S2, Ep17: In Conversation With Karyn Spencer, CMO of Global Influencer Agency Whalar

Fri, 08 Jan 2021 13:00:00 -0000

In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks to the super impressive Karyn Spencer recently appointed CMO of the influencer marketing agency Whalar. Karyn has had an amazing career as a talent manager to...

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S2, Ep16: Haem Roy – President of BCMA Canada talks about branded content and influencer marketing in Canada

Tue, 15 Dec 2020 10:00:00 -0000

In this episode edition, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks to Haem Roy, who is the President of BCMA in Canada. I wanted to get a different perspective from other countries on what sort of trends are impacting...

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S2, Ep15: The Growth In Consumer Ambassador Programmes Ft. Paul Archer

Tue, 15 Dec 2020 10:00:00 -0000

Paul Archer, CEO and founder of brand advocacy platform Duel talks with Gordon Glenister, Global Head of Branded Content at the BCMA, about the growth in consumer ambassador programmes. Brands are realising that campaigns that involve consumer advocates...

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S2, Ep14: What Does It Cost To Hire An Influencer

Thu, 26 Nov 2020 09:00:00 -0000

Influencer agency boss Mark Dandy, Founder of Captivate Influence, talks about how much an influencer campaign costs. He tells Gordon Glenister, Global Head of Influencer Marketing at the BCMA that there are many variables in attributing cost to an...

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S2, Ep13: Why Being A Thought Leader Is The New Influencer Ft. Warren Cass

Thu, 26 Nov 2020 08:00:00 -0000

We hear from trainer and speaker, Warren Cass as he talks to Gordon Glenister, Global Head of Influencer Marketing at the BCMA, about what it takes to be a thought leader. Who is really answering the questions of their audience? Warren talks about the...

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S2, Ep12: How Influencer Marketing In The Travel Industry Has Changed

Mon, 16 Nov 2020 09:00:00 -0000

2020 was a difficult year for many in the travel industry. In this engaging interview Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with content creator Charlie Wild from the Travel Project and also from global influencer...

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S2, Ep11: How To Get 24m Views On Your Channel – Tik Tok Star Sherice Banton

Mon, 16 Nov 2020 09:00:00 -0000

Sherice Banton is a Tik Tok comedy star with over 1.7m fans on her channel. Her success has been around comedy sketches. One of her most successful projects was creating a single story spread over 11 Tik Tok videos and it 'blew-up' to over 24m views....

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S2-E10: How To Tackle Sensitive Subjects

Mon, 12 Oct 2020 12:00:00 -0000

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, speaks to Sophie Crowther, Head of Talent (Asia Pacific) at top global agency Brave Bison to discuss how to manage campaigns tackling sensitive issues. Sophie talks about...

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S2-E9: Influencer Marketing Trends - Impact Of Covid-19

Wed, 09 Sep 2020 09:00:00 -0000

Leading influencer specialist Andrew Kamphey, editor of Influence Weekly shares his insights on the influencer market, and still believes the industry is worth $50bn.Kampney is also the creator of Creatorscape, a unique insight into the key players in...

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S2-E7: How Influencers Can Protect Themselves

Fri, 07 Aug 2020 07:00:00 -0000

All sorts of things can go wrong in an influencer marketing campaign. So whether it’s IP theft, failure to disclose, defamation and a lot more. In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, discusses some of the...

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S2-E6: Getting Diversity Right

Thu, 06 Aug 2020 10:00:00 -0000

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with Eric Dahan the CEO of leading influencer agency Open Influence and discusses why brands need to ensure they work with a diverse group of talent on campaigns....

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S2-E8: Creativity Is Alive And Kicking

Thu, 06 Aug 2020 10:00:00 -0000

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, is joined by CEO Mary Keane Dawson of leading influencer agency Takumi along with top content creator and artist Shaadow Sefiroth and together discuss the importance...

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S2-E5: Food For Thought - In Conversation With Katy Coffield Of Foodie Tribe

Thu, 16 Jul 2020 10:00:00 -0000

Katy Coffield is the CEO and founder of the Foodie Tribe and runs a successful influencer marketing agency dedicated to food. Hear her fascinating story and why working with food influencers can be good for your brand. Katy shares some of the tips it...

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S2-E4: In Conversation With Amber Doig-Thorne

Thu, 16 Jul 2020 08:00:00 -0000

In this episode we speak to Amber Doig-Thorne who is a highly successful actress, presenter and content creator. Amber talks openly about her experiences as a content creator, the brands she has worked with and the lessons she learnt along the...

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S2-E3: How Do You Ensure Your Campaign Is Legal Across Europe – In Conversation With Lucas Boudet

Mon, 15 Jun 2020 11:00:00 -0000

The European Advertising Standards Alliance (EASA) represents all the leading advertising government bodies in Europe. In this episode we hear from Director General Lucas Boudet on their work in making sure advertising standards are upheld. We also...

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S2-E2: In Conversation With Photographer's Rebecca Spencer & Latoya Lovell

Mon, 15 Jun 2020 10:00:00 -0000

Getting the right shot is never easy, we discuss some of the ups and downs of working as an influencer photographer. We talk to Rebecca Spencer & Latoya Lovell about the type of cameras to work with and what makes a great shoot but equally, what...

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S2-E1: PR & Influencer Marketing

Wed, 03 Jun 2020 10:00:00 -0000

PR and Influencer marketing are often intertwined, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with Director General of the Public Relations & Communications Association (PRCA), Francis Ingham about his take on the PR...

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S1-E21: Influencer Marketing On Tik Tok

Mon, 18 May 2020 11:00:00 -0000

Top Tik Tok star Laura Edwards talks to Gordon Glenister, Global Head of Influencer Marketing at the BCMA, about the growth of Tik Tok and how important it will be for brands to engage new audiences. @gordonglenister@laurbubbleProduced by Neil Whiteside...

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S1-E20: Virtual Influencer Marketing

Mon, 18 May 2020 11:00:00 -0000

Head of strategy at Live & Breathe and Founder of Virtual Influencer Agency Dudley Nevill-Spencer talks with Gordon Glenister, Global Head of Influencer Marketing at the BCMA about the growth of the virtual...

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S1-E18: The Rules Of Influencer Marketing

Tue, 05 May 2020 13:00:00 -0000

In this episode we hear about the rules of advertising practices in the influencer marketing industry – Gordon Glenister, Global Head of Influencer Marketing at the BCMA (www.thebcma.info) talks with Emma Smith, Copy Advice Manager at Committee of...

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S1-E19: Worklife Balance In Lockdown

Tue, 05 May 2020 13:00:00 -0000

In this episode we hear about life in lockdown – Gordon Glenister, Global Head of Influencer Marketing at the BCMA (www.thebcma.info) talks with Influencers Anthea Biggs and John Adams aka Dad Blog UK who talk about home schooling and their work-life...

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S1-E17: The Magic Of Influence

Tue, 28 Apr 2020 10:00:00 -0000

In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA (www.thebcma.info) talks to top female magician and star or Britains Got Talent, Josephine Lee (@josephineleeofficial) on how the entertainment industry is being creative...

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S1-E16: Keeping Fit And Healthy In The Lockdown

Wed, 22 Apr 2020 13:00:00 -0000

Influencers, James Middleton and Rob Eades talk about keeping fit and healthy in the lockdown. These top content creators have found newly engaged audiences with their online fitness routines #fitness #influencer #contentcreator #stayfit #eatwell ...

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S1-E15: Influencer Marketing In Challenging Times

Mon, 06 Apr 2020 10:00:00 -0000

More discussion on the impact of the Covid-19 outbreak on the influencer market.In this episode, host Gordon Glenister, Global Head of Influencer Marketing, talks with Rich Keith, a BCMA Board member and CEO of Fourth Floor Creative.Produced by Neil...

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S1-E14: Impact Of Coronavirus On Influencer Marketing

Fri, 03 Apr 2020 09:00:00 -0000

In this episode host Gordon Glenister, BCMA's Global Head of Influencer Marketing, discusses the impact of the Coronavirus lockdown with Jess Markwood – Content & Strategy Director at The Fifth. Produced by Neil Whiteside at freedom:ONE

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S1-E13: Influencer Marketing In China

Fri, 27 Mar 2020 10:00:00 -0000

In this feature-length episode, host Gordon Glenister, Global Head of Influencer Marketing at the BCMA, compares and contrasts the Influencer Marketing Industry in China with Elijah Whaley, Chief Marketing Officer at Parklu. Produced by Neil Whiteside...

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S1-E12: High Profile & Luxury Brands

Fri, 28 Feb 2020 11:00:00 -0000

In this episode we get expert insight into the use of Influencers with high profile & luxury brands.We hear from Monika Shulz of Zurich Insurance and Rachel Clay of Matter of Form.Hosted by Gordon Glenister, Global Head of Influencer Marketing,...

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S1-E11: Meet The Major Players: Tom Augenthaler

Fri, 07 Feb 2020 09:00:00 -0000

Over the next few episodes we’ll be meeting some of the major players in the Influencer Marketing world

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S1-E10: Meet The Influencers

Wed, 22 Jan 2020 10:00:00 -0000

We meet three members of the Council Of Influencers from the BCMA

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S1-E9: The Role Of The Influencer With Luxury Brands

Mon, 23 Dec 2019 11:00:00 -0000

In this episode of 'Influence' we look at the role of the influencer in the luxury brands sector

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S1-E8: The Role Of Influencers In Politics

Mon, 25 Nov 2019 11:00:00 -0000

The role of influencers in political campaigns

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S1-E7: What Influencers Really Want - Exclusive Research

Mon, 07 Oct 2019 14:00:00 -0000

In this episode we look at the reults of a recent BCMA/Whalar survey of Influencers

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S1-E6: How Influencers Work With Brands

Mon, 07 Oct 2019 12:00:00 -0000

In this episode we’ll be looking at how talent works with brands

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S1-E5: Influencer Marketing In The USA

Mon, 16 Sep 2019 14:00:00 -0000

We look at the Influencer market in the United States of America

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S1-E4: Both Ends Of The Influencer Spectrum

Fri, 16 Aug 2019 11:00:00 -0000

In this episode we look at both ends of the Influencer market

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S1-E3: Essential Legal Advice For Influencers

Mon, 08 Jul 2019 12:00:00 -0000

In this episode we examine the legal aspects of being an influencer

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S1-E2:The Pressures Of Influencer Marketing

Mon, 24 Jun 2019 09:00:00 -0000

Examining the pressures on mental health that being in the public eye can bring

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S1-E1:The World Of The Micro Influencer

Mon, 13 May 2019 09:00:00 -0000

Influence is the global podcast that shines a spotlight on the Influencer Marketing industry

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