If You Market

202#: Killer Buyer Personas, with Jim Kraus

Wed, 17 Jan 2024 04:17:00 -0000

On this episode of the If You Market podcast Jim Kraus talks with us about buyer personas and their ‘5 Rings of Insight’ process.

Jim is the President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights.

Learn more about your ad choices. Visit megaphone.fm/adchoices

201#: Build a Brand from Scratch, with Tim Partasevitch

Tue, 19 Dec 2023 10:00:00 -0000

On this episode of the If You Market podcast Tim Partasevitch talks with us about building a brand story and taking your customer on a journey where they are the hero.

Tim leads the marketing and growth teams at Juggl where he connects to ensure mutually-beneficial partnerships. Having a startup-mind, he's a huge fan of flexible remote work, networking events, and Chinese food.

Learn more about your ad choices. Visit megaphone.fm/adchoices

199#: A LinkedIn Paid Advertising How to, with Tanner Stolte

Thu, 07 Dec 2023 06:15:00 -0000

On this episode of the If You Market podcast Tanner Stolte shows us how to setup and win at LinkedIn advertising. He talks with us about click bidding, impressions, cost per lead, LinkedIn Lead Generation services, Hashtags phasing out, the LinkedIn Insight Tag, and much more.

Tanner Stolte is a certified marketing insider with LinkedIn. He focuses on B2B businesses that need to increase their share of voice on LinkedIn.

Learn more about your ad choices. Visit megaphone.fm/adchoices

200#: Creating Marketing Funnels with AI, with Tina Lorenz

Tue, 21 Nov 2023 08:00:00 -0000

On this episode of the If You Market podcast Tina Lorenz talks with us about using AI to create copy for email marketing funnels.

Tina Lorenz is an unlikely success story: a purple haired grandmother who

created a 7-figure business with no previous experience, when she was

already past 50.

Now she is known as the preeminent copywriting mentor, mindset shifter,

and transformational business coach, with a focused emphasis on training

entrepreneurs, coaches, and business owners to turn their words into

money with ChatGPT, high impact messaging & marketing funnels.

Learn more about your ad choices. Visit megaphone.fm/adchoices

198#: The 2023 Los Angeles B2B Marketing Expo, Best of Show Booths

Mon, 20 Nov 2023 11:00:00 -0000

On this episode of the If You Market podcast we interview booths we found to be the best at the B2B Marketing Expo in Los Angeles. Out criteria for a good booth was whether it was effective at drawing traffic that was likely to convert into business.

Learn more about your ad choices. Visit megaphone.fm/adchoices

197#: 3 Step Process to Emotional Audience Connection, with Ian Baer

Tue, 26 Sep 2023 10:00:00 -0000

On this episode of the If You Market podcast Ian Baer talks with us about the foundation of all successful marketing... audience connection. Emotional connection is key and Ian has a 3 layer Patent Pending process that applies to any brand that intends to be in business for a while. Ingest data, screen for psychographics with AI, align with the 10 emotions that positively impact purchasing (patent pending). Who is the swing vote for your product and how can you get them to choose you?

Ian Baer is the founder of Sooth and has developed a repeatable method that has helped many of the words biggest brands boost their marketing effectiveness.

Learn more about your ad choices. Visit megaphone.fm/adchoices

195#: Email Content Customers Love, with Monica Badiu

Tue, 29 Aug 2023 10:00:00 -0000

When was the last time you saw and email that made you say, "Wow, that's good"?

On this episode of the If You Market podcast Monica Badiu talks with us about email copywriting, email sequences, and the importance of writing copy that the customer might even enjoy. Email copywriting is a ever moving target with 'best practices' changing every week and every lead gen company claiming they have the magic words. Monica gives some tips on how she writes email copy that works for you because it works for the customer.

Learn more about your ad choices. Visit megaphone.fm/adchoices

193#: Clone the Owner, with Dean Mercado

Tue, 01 Aug 2023 10:00:00 -0000

Are you replaceable, should you be? Do you find yourself saying "If I only had 10 of me"?

On this episode of the If You Market podcast Dean Mercado talks with us about the "Clone the Owner Methodology" and techniques for replacing yourself piece by piece for better growth and a better life.

Dean Mercado is the Founder and CEO of Online Marketing Muscle® and #1 Best Selling Author of “The MINDstretch: 49 Inspiring Insights For Business Breakthroughs,” he’s a business coach, author, and speaker.

Learn more about your ad choices. Visit megaphone.fm/adchoices

191#: 5 keys to Funny and Effective Social Media Video Ads, with Kristina Clifford and Shelby Dash

Tue, 04 Jul 2023 10:00:00 -0000

What's your favorite commercial?

On this episode of the If You Market podcast Shelby Dash and Kristina Clifford share their 5 keys to making social media ads that work. It's all about videos and comedy as we discuss their techniques and process to create funny social ads.

Shelby Dash & Kristina Clifford, both professionally trained comedic actresses, started making comedy videos "just for fun" in 2015. What started out as a passion project turned into a career, when various brands & businesses started approaching them for custom video content. Suddenly, Take2Content was born! Although content creation is no longer just a hobby, Shelby & Kristina still bring that same sense of fun to every project they tackle, leaving their clients with something truly unique. They handle every aspect of production from ideation to editing; a one-stop shop for all of your video content needs.

Learn more about your ad choices. Visit megaphone.fm/adchoices

189#: Speaking IS Marketing, with Orly Amor

Tue, 06 Jun 2023 10:00:00 -0000

Does public speaking scare the crap out of you? It could do wonders for your marketing and career.

On this episode of the If You Market podcast we talk with Orly Amor about using public speaking as marketing, how to make it work for you and your company, and the process and benefits of making it a reality.

Orly Amor is the CEO of The Global Mentoring, Coaching and Publishing Center, is a professional public speaking coach working with authors, speakers, consultants, and entrepreneurs focusing helping speakers be more successful and make more $.

Learn more about your ad choices. Visit megaphone.fm/adchoices

188#: First Party Data and Events, with Jonathan Kazarian

Tue, 23 May 2023 10:00:00 -0000

How's your event game? Are you getting quality info that helps you sell?

On this episode of the If You Market podcast we talk with Jonathan Kazarian about the importance of 1st party data from events. This is actual direct interaction with your clients and prospects. We talk virtual events, in person events, the role of technology, and of course everything to do with collecting that event first party data.

Jonathan Kazarian is the Founder & CEO of Accelevents, a leading virtual and hybrid event management platform recently recognized by Inc. 5000 as one of the top 200 fastest-growing private companies in the US.

Learn more about your ad choices. Visit megaphone.fm/adchoices

183#: Marketing Thunderdome!!! Performance vs Brand, with Kamil Rextin

Tue, 14 Mar 2023 10:00:00 -0000

Does your marketing focus on brand or performance?

On this episode of the If You Market podcast we talk with Kamil Rextin about developing and promoting a brand vs marketing that results in Sales Qualified Leads and revenues.

Kamil is the General Manager of 42 Agency, a B2B Agency that helps SaaS companies scale Demand Generation & build RevOps infrastructure.

Learn more about your ad choices. Visit megaphone.fm/adchoices

182#: Belonging to the Brand, with Mark Schaefer

Tue, 28 Feb 2023 11:00:00 -0000

Do you have a brand community?

This week on the If You Market podcast we talk with the great Mark Schaefer about his latest book "Belonging to the Brand", value based communities, Chat GPT, and much more.

Mark Schaefer is the executive director of Schaefer Marketing Solutions and COO for B Squared Media. He is the author of several best-selling digital marketing book, an acclaimed keynote speaker, college educator, and business consultant. Mark also puts out the ‘Grow’ newsletter and some great events. His podcast, The Marketing Companion podcast, is among the top business podcasts in the world.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Vacation Happens

Tue, 14 Feb 2023 11:00:00 -0000

We're on vacation, but just in case your worried or miss the sound of our music....

Learn more about your ad choices. Visit megaphone.fm/adchoices

180#: Nurture Campaign Copy That Doesn't Suck, with Nick Poninski

Tue, 31 Jan 2023 11:00:00 -0000

How do you feel about the copy in your email campaigns?

This week on the If You Market podcast we talk with Nick Poninski about how to write emails for nurture campaigns. Nick gives advice on different techniques he has found to be particularly successful for ongoing cold email campaigns and loads of tips.

Nick Poninski is a Copywriting Expert for Course Creators and Author of the book, “Stop Struggling: Sell Your Course This Week, How To Write The Words To Get Your Course Sold In A Week”. He is also the Creator of the course: The 5 Minute Client Grabber.

Learn more about your ad choices. Visit megaphone.fm/adchoices

179#: Networking for Introverts, with Jevonya Allen

Tue, 17 Jan 2023 11:00:00 -0000

Are you an expert networker? Do you actively work on your networking skills?

This week on the If You Market podcast we talk with Jevonya Allen about networking for people that are terrified of networking. The techniques she shares work for extroverts as well, so listen up and let's give your networking skills an upgrade.

Jevonya is an author, business consultant, networking coach and the Founder of Twisted networking.

Learn more about your ad choices. Visit megaphone.fm/adchoices

178#: Virtual Assistants and Delegation, with Kristy Yoder

Tue, 03 Jan 2023 11:00:00 -0000

Ever curious about how virtual assistants work?

This week on the If You Market podcast we talk with Kristy Yoder about how to hire and manage virtual assistants. Part time, full time, specific skills, virtual assistants can handle it all, if you know how to manage them.

Kristy is the Founder and CEO of Smart VAs, a virtual assistant agency. She was born and raised in the Philippines and now living in Ohio. she grew her agency 10x within 3 months of hiring her first virtual assistant, and now has a team of over 70 virtual assistants.

Learn more about your ad choices. Visit megaphone.fm/adchoices

177#: Staying Connected with a Remote Marketing Team, with Drew Moffitt

Tue, 20 Dec 2022 11:00:00 -0000

What if you could combine the best parts of working from home and being in the office?

This week on the If You Market podcast we talk with Drew Moffitt about how to stay connected with remote marketing team and the Kumospace application. We also talk about meeting investors on yachts and whether this name is real or not.

Drew Moffitt currently leads marketing Kumospace, a Lightspeed Ventures portfolio company with more than $24 million in funding. He is a seasoned operator who has held the role of founder, corporate spin-off CEO, and head of marketing across a number of both B2B and B2C industries.

Learn more about your ad choices. Visit megaphone.fm/adchoices

176#: Attribution is Dead, Long Live Attribution, with Steffen Hedebrandt

Tue, 06 Dec 2022 11:00:00 -0000

Would you like to know which half of your marketing budget is wasted?

This week on the If You Market podcast we talk with Steffen Hedebrandt about lead attribution and how you can assure your content is leading to revenue.

Steffen Hedebrandt is a subject matter expert in connecting marketing activities with revenue. He is data-driven and loves all parts of scaling the commercial side of a business.

Learn more about your ad choices. Visit megaphone.fm/adchoices

175#: Customer Service as Content, with Brooke Sellas

Tue, 22 Nov 2022 11:00:00 -0000

Is your customer service helping your sales and marketing?

This week on the If You Market podcast we talk with Brooke Sellas about using your customer service to create marketing content and drive sales.

Brooke Sellas is the CEO & Founder of B Squared Media and Her marketing mantra is “Think Conversation, Not Campaign”, she wrote a book about it Conversations That Connect, she also teaches a Digital Marketing course at the University of California in Irvine.

Learn more about your ad choices. Visit megaphone.fm/adchoices

174#: Inbound Video Calls, with Aleks Gollu

Tue, 08 Nov 2022 11:00:00 -0000

How easy is it for people who want to buy from you to connect?

This week on the If You Market podcast we talk with Aleks Gollu about using inbound video calls to upgrade your marketing, customer service, and sales.

Aleks Gollu is the co-founder and CEO of 11Sight, an inbound video call and customer engagement platform.

Learn more about your ad choices. Visit megaphone.fm/adchoices

173#: A Gift For Marketers, Behavioral Science, with Nancy Harhut

Tue, 25 Oct 2022 10:00:00 -0000

Does your company strive to be something new and different or trusted?

Be the first to discover the If You Market Podcast, again, for the first time. We're new and edgy, or if that's not for your we have a long history of providing quality information for marketers. This week on the If You Market podcast we talk with Nancy Harhut about Behavioral Science in Marketing.

Nancy Harhut is passionate about the impact of behavioral science on marketing. The Chief Creative Officer of HBT Marketing, she's been called a "marketer's marketer," and named one of the 10 most fascinating people in B2B marketing.

Learn more about your ad choices. Visit megaphone.fm/adchoices

172: You Can Succeed at B2B Podcasting, with Tom Hunt

Tue, 11 Oct 2022 10:00:00 -0000

Is your podcast successful, and what does that even mean?

This week on the If You Market podcast we talk with Tom Hunt about B2B podcasting and how to be successful at it. It's not always money ROI, but you're not successful if you're not getting enough of some type of ROI to justify the expense. Guests, budgeting, consistency, getting listeners, production, editing, logistics and automation, and more.

Tom Hunt is the founder of Fame and co-founder of bCast, he starts and grows B2B businesses.

Learn more about your ad choices. Visit megaphone.fm/adchoices

171#: Do Your Leads Suck or Are You Not Using Them Right, with Kerry Cunningham

Tue, 27 Sep 2022 10:00:00 -0000

Are the leads weak or are you?

This week on the If You Market podcast we talk with Kerry Cunningham about the problem with individual leads and the importance of focusing on whole buying groups for identifying what prospects should be pursued and what really is a MQL.

Kerry Cunningham, has 25 years of experience in B2B demand generation and management spanning the gap between marketing and sales.

Learn more about your ad choices. Visit megaphone.fm/adchoices

170#: Start Stabilize & Scale your Business, with Natasha Davis

Tue, 13 Sep 2022 10:00:00 -0000

This week on the If You Market podcast we talk with Natasha Davis about how to Start, Stabilize, and Scale a business. From the 5 Ps of Marketing to PIMP it and RIP it Natasha shares valuable insights on making your business successful.

Learn more about your ad choices. Visit megaphone.fm/adchoices

169#: Search is King for B2B Ecommerce Success, with Robert Neumann

Tue, 30 Aug 2022 10:00:00 -0000

How many products in your ecommerce site? When people get there can they find what they want?

This week on the If You Market podcast we talk with Robert Neumann about B2B eCommerce and the importance of the user being able to find what they are looking for. Search speed, product specs, number of results returned, it all adds up to B2B eCommerce success or failure.

Robert Neumann is the Managing partner and CMO at CSS Commerce and has over 25 years of experience growing businesses as an engineer, financier, entrepreneur and board member.

Learn more about your ad choices. Visit megaphone.fm/adchoices

168#: Over Automation is Killing You, With Jon Ferrara

Tue, 16 Aug 2022 10:00:00 -0000

This week on the If You Market podcast we talk with Jon Ferrara about automation and how most companies using automation these days are using it wrong and overusing it.

Jon Ferrara is a serial entrepreneur and noted speaker about social, sales and marketing. His most recent endeavor is Nimble, a Simple CRM for Microsoft 365 & Google Workspace. Jon is best known as the co-founder of GoldMine Software Corp, one of the early pioneers in CRMs. He has been recognized by Forbes as one of the Top 10 Social CEOs, Top 10 Social Salespeople In The World, and Top 100 Marketing Influencers.

Learn more about your ad choices. Visit megaphone.fm/adchoices

167: Thought Leadership: Grow, Rent, or Buy, With Mark Raffan

Tue, 02 Aug 2022 10:00:00 -0000

This week on the If You Market podcast we talk with Mark Raffan about developing thought leadership in your company and when it right to develop it yourself, when you should rent a thought leader, and when you should buy one.

Mark Raffan is the Founder & CEO of Content Callout, a B2B content-creation agency. He’s also an expert in influence, persuasion, and negotiation and has coached executives and teams in some of the largest companies in the world.

Learn more about your ad choices. Visit megaphone.fm/adchoices

166: The 3 Growth Levers of Agile Strategy, With Simon Severino

Tue, 19 Jul 2022 10:00:00 -0000

This week on the If You Market podcast we talk with Simon Severino about agile strategy and how it can double companies revenues in 90 days. Simon presents 3 critical levers that can be focused on to take prospects from "we don't know you" to working with you faster than ever.

Simon Severino is a speaker, author, business coach and father of 3, and Austrian (he's not Austrian).

Learn more about your ad choices. Visit megaphone.fm/adchoices

165: FOCUSED Marketing, With Shawn Smajstrla

Tue, 05 Jul 2022 10:00:00 -0000

“Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” ~ John Wanamaker~

This week on the If You Market podcast we talk with Shawn Smajstrla about identifying the marketing you shouldn't be doing so you can focus on the marketing that best fits your needs and goals.

Shawn Smajstrla is a marketer who likes to consider himself more of a thinker and strategist. He has more than two decades of experience in content, including journalism, marketing, and communications.

Learn more about your ad choices. Visit megaphone.fm/adchoices

164: Win the Hour Win the Day, With Kris Ward

Tue, 21 Jun 2022 10:00:00 -0000

Are you a multitasking master? I hope not!

This week on the If You Market podcast we talk with Kris Ward about Personal Efficiency and her philosophy of Win The Hour Win The Day. She shares her secrets to having a fulfilling and effective work day with a heavy emphasis in infrastructure and logistics that get things done.

Kris Ward is a podcaster, coach, speaker, and team building and systems strategist.

Learn more about your ad choices. Visit megaphone.fm/adchoices

163: Email Marketing Basics pt2 and 3, With Kelsey Johnson

Tue, 07 Jun 2022 10:30:00 -0000

This week on the If You Market podcast we continue our conversation with Kelsey Johnson about Email Marketing. We have a lot more email content talk, as well as targeting/niching, email fails, subject lines, the email preview, email dark mode, dynamic content, what the future holds for email, and more.

Kelsey Johnson is the Product Marketing Manager at AWeber, one of the world’s leading email automation platforms. She specializes in helping entrepreneurs and side hustlers make more sales in less time through the power of automation, effective subject lines and email copy, landing page design, and eCommerce tools. Kelsey wants to help everyone with a business find simple, affordable, and effective ways to make more money.

Learn more about your ad choices. Visit megaphone.fm/adchoices

162: Email Marketing Basics pt1, With Kelsey Johnson

Tue, 24 May 2022 10:00:00 -0000

How's your email game?

This week on the If You Market podcast we talk with Kelsey Johnson about Email Marketing. There are so many things to consider with email marketing, so in this episode we start with the basics. Email newsletters, keeping your list clean and deliverable, engagement, getting specific with content, and more. Keep an eye out for part 2 where we continue our conversation on email marketing.

Kelsey Johnson is the Product Marketing Manager at AWeber, one of the world’s leading email

automation platforms. She specializes in helping entrepreneurs and side hustlers make more

sales in less time through the power of automation, effective subject lines and email copy,

landing page design, and eCommerce tools. Kelsey wants to help everyone with a business

find simple, affordable, and effective ways to make more money.

Learn more about your ad choices. Visit megaphone.fm/adchoices

161: Sales & Marketing CRM Collaboration Done Right, With Wes Schaeffer

Tue, 10 May 2022 10:00:00 -0000

How many CRMs do you know of an do you have the right CRM for your Sales and your Marketing?

This week on the If You Market podcast we talk with Wes Schaeffer about how many CRMs there are, the importance of having the right CRM for all departments, and how the CRM on the tip of your tongue is probably the wrong one.

Wes "the Sales Whisperer" Schaeffer is the host of “The Sales Podcast” where he rehabilitates sales managers and business owners to succeed through ‘human’ use of technology, most importantly CRMs.

Learn more about your ad choices. Visit megaphone.fm/adchoices

160#: Marketing as a Non-Marketer, with Michael Osborne

Tue, 26 Apr 2022 10:00:00 -0000

The majority of marketers are not formally trained in marketing.

This week on the If You Market podcast we talk with Michael Osborne about BBQ, Oregon Trail and how to successfully market as a non-marketer.

Michael Osborne is an executive with SaaS and enterprise sales, technology services, team leadership and motivational strengths. Results oriented with proven consistency. Focus has been predominantly software technologies. Very experienced negotiator with incredible drive and desire to win.

Learn more about your ad choices. Visit megaphone.fm/adchoices

159#: Virtual Event, Who Cares?, with Julius Solaris

Tue, 12 Apr 2022 10:00:00 -0000

Are your virtual events underwhelming?

This week on the If You Market podcast we talk with Julius Solaris about Virtual Events, why no one cares about your virtual events, and what you can do about it. We cover the explosion of event tech, how to attract attendees, VR and the Metaverse and much more.

Julius Solaris is an event industry expert with a focus on event technology, hybrid, virtual and onsite events. He is currently VP of Marketing Strategy, Events at Hopin, the fastest-growing European company of all time.

Previously he has been the founder and editor in chief of EventMB. Started in 2007, EventMB is the number one online platform for event professionals. EventMB was acquired in 2019 by Skift, the largest and most influential travel media company worldwide.

Julius has been named one of the most influential individuals in the meetings industry by many magazines and media for the past 10 years. in 2020, his online events have been attended by over 60,000 event professionals.

Learn more about your ad choices. Visit megaphone.fm/adchoices

158#: Conversation Automation and Commerce, with Paul Ace

Tue, 29 Mar 2022 10:00:00 -0000

Are your customer interactions convenient for your customer?

This week on the If You Market podcast we talk with Paul Ace about Conversational Commerce. It's all about using automation to provide an efficient balance of human and human like experience. Customer journey flows, sales and marketing funnels, SMS, Messenger bots and much more.

Paul Ace is the CEO of Amplify C-Com. Amplify C-Com helps 7 figure high ticket course creators break through their glass ceiling to generate an extra six figures+ in new revenue using conversational commerce ( what the cool kids call C-Com)

Learn more about your ad choices. Visit megaphone.fm/adchoices

157#: Inside Out Marketing, Forget About Your Customers, with Tim Parkin

Tue, 15 Mar 2022 10:00:00 -0000

Does your marketing focus on your Customers?

This week on the If You Market podcast we talk with Tim Parkin about Inside Out Marketing. What's Inside Out Marketing? It's about waste, and addressing internal issues before you focus on the customer. It's about processes, and people that allow you to have a solid foundation for growth.

Tim Parkin is a global consultant, advisor, and coach to marketing executives of many world-renowned brands. He specializes in helping marketing teams optimize performance, accelerate growth, and maximize their results.

Learn more about your ad choices. Visit megaphone.fm/adchoices

156#: Should You be Making Data-Driven Decisions?, with Nick Amabile

Tue, 01 Mar 2022 11:00:00 -0000

When did you last make a decision that made you say, now that was a decision based on the data?

This week on the If You Market podcast we talk with Nick Amabile about Data-Driven Decisions. Understanding the context so you can train your instincts to make decisions quickly when necessary and knowing how to make data-driven decisions. Office Space, Berenstain Bears, Scar Face, Moneyball, Princess Bride, Hitchhikers Guide to the Galaxy, AI, the 'Data' Pronoun, and more.

Nick Amabile (pronounced: AM-uh-beel) is the CEO of DAS42, a US data analytics consulting firm that helps companies make better decisions, faster. Founded in 2015, DAS42 is comprised of data analysts, scientists, business professionals, and engineers who provide end-to-end data services—including data strategy, tech stack integrations, application implementation, and enterprise analytics training.

Learn more about your ad choices. Visit megaphone.fm/adchoices

155#: How to Win, on Purpose, with Jose Palomino

Tue, 15 Feb 2022 11:00:00 -0000

You aren’t going to change the world, and that’s okay.

This week on the If You Market podcast we talk with Jose Palomino about how to win by focusing on business growth instead of trying to change the world. So many companies lofty ambitions get in the way of success. They want to be flashy and conquer the world but they don’t have the fundamentals down.

Jose Palomino is the CEO of Value Prop Interactive where he helps mid-market B2B companies struggling with sales growth win more and better business, even in commoditizing markets.

Learn more about your ad choices. Visit megaphone.fm/adchoices

154#: Using ABM to Target SMB, with Lokesh Dave

Tue, 01 Feb 2022 11:00:00 -0000

What's the smallest company ABM can be effective with?

This week on the If You Market podcast we talk with Lokesh Dave about using ABM to target the SMB market and how you can replicate ABM practices you would use to target enterprise companies to target SMBs. More churn, easier close, lower value, Lokesh covers all the plusses and minuses and how to build an ABM approach for SMBs.

Lokesh Dave is an ex-programmer, he worked at companies such as Microsoft and Zynga for close to 15 years - learning to build large systems that scale to many millions of users. He is now the founder of Enlyft, where he's looking to leverage the power of big data and AI to transform how B2B companies go-to-market .

Learn more about your ad choices. Visit megaphone.fm/adchoices

153#: Why Brand Doesn't Matter, With Paul Cowan

Tue, 18 Jan 2022 12:00:00 -0000

Are you wasting time and resources on "Brand"?

Brand is what happens when your busy doing other things. This week on the If You Market podcast we talk with Paul Cowan about Brand, and why it probably isn't something you should worry about. Paul believes most if not all companies should focus on providing a great customer experience and be obsessive about serving their customers. The brand will come naturally, as long as you have a good product and solve a problem you don't need a megaphone to tell people what they should think about you.

Paul Cowan is not your run-of-the-mill marketing guy. Over a 20+ year career, he’s held leadership positions at large corporations, then left them to launch startups from scratch. He’s marketed phones, food, booze, toys, and SaaS products and he’s created award-winning viral ad campaigns. Now as CMO of FreshBooks, he’s using his unique skill set to help over 30 million people save time billing, and collect billions of dollars.

Learn more about your ad choices. Visit megaphone.fm/adchoices

152#: Insert joke here, Humor in Copywriting

Tue, 04 Jan 2022 19:32:16 -0000

Brand or Bland?

This week on the If You Market podcast we talk with Dan Nelken about humor in copywriting. We talk about the merits of using humor and Dan gives us 6 specific techniques for using humor in your copywriting. We also discuss Jack in the Box, Progressive Insurance, Laughy Taffy, the Lone Ranger, company personality, and One Flew Over the Cuckoo's Nest. It's a perfect combination of humor and technique, it's peanut butter and .

Dan Nelken is the "Chief Creative Ding-Dong" at Nelken Creative. He's a freelance copywriter and creative director in Vancouver, Canada. His work has appeared in award shows nationally, internationally, and on his mother’s fridge. He has worked for some of the most creative ad agencies in Canada, some of the world's largest brands, and for start-ups who have collectively gone on to raise billions. He has an above average sense of humor and he's an expert copywriter.

P.S. Dan didn't write this, it would have been better if he did.

Learn more about your ad choices. Visit megaphone.fm/adchoices

151#: Walled Gardens vs Owned Marketing

Tue, 21 Dec 2021 11:00:00 -0000

Should you create your own markets or use curated 'Walled Garden' audiences?

This week on the If You Market podcast we talk with Dave Fink about the amazing power of owning your audience vs the advantages of being part of curated Walled Garden channels. Dave and host Sky Cassidy talk about the amazing power of open marketplace marketing where you own your audience, like physical mail, email and phones, and the convenience and speed to market provided by platforms like Facebook (Meta), google ads, and LinkedIn.

Dave Fink thinks the best kept secret in marketing is hiding where you least expect it — your mailbox. Over a 20-year career he’s generated hundreds of millions of dollars in ad revenue, powered viral sensations like Dollar Shave Club, and helped launch celebrity startups for Jessica Simpson, Mary-Kate and Ashley Olsen, and Kate Bosworth. Now as founder and CEO of Postie, he’s out to reinvent direct mail marketing for a digital world.

Learn more about your ad choices. Visit megaphone.fm/adchoices

150#: How Topic Clustering Optimizes Content at Scale

Tue, 07 Dec 2021 11:00:00 -0000

Is your content competing with itself for attention?

This week on the If You Market podcast we talk with Skyler Reeves about creating marketing content that doesn't compete internally and how to figure out what content to create first. It's about clustering keywords to not bid against yourself in the SEO auction, knowing what content topics are the highest priority, and optimizing the traffic you get from your content. Clustering helps you know what content to focus on first for the best results and what keywords need content vs a paid ad.

Meet Skyler Reeves. As a CEO & Founder of Ardent Growth, he helps B2B SaaS brands find a clear path to content marketing ROI through leveraging data, machine learning, and creativity.

Learn more about your ad choices. Visit megaphone.fm/adchoices

149#: European B2B Lead Generation in the Age of GDPR

Tue, 23 Nov 2021 11:00:00 -0000

Do you know everything you need to about GDPR?

This week on the If You Market podcast we talk with Byron Crowell about how to generate leads in the European Union under GDPR data privacy laws. It's not just lead generation though, GDPR may be required whether you're doing lead gen in Europe or not. We discuss the various aspects of compliance and both the positives and negatives of GDPR on business.

Byron Crowell is the CEO & Founder of Solution Publishing - After growing up in Tampa and playing college football at VMI, Byron ventured West and spent 20 years in the heart of the technology startup scene. In 1999, he built the first internet-based mystery shopping company, co-founded RetailEyes in 2002 which was sold to a UK-based conglomerate in 2011. However, his first business love has always been B2B marketing and technology via Solution Publishing which he founded in 2001. Since moving his family back to Tampa, Byron is on a mission to bring west coast venture startup energy and experience to his hometown. He also loves the Buccaneers and Lightning and is an active youth hockey supporter.

Learn more about your ad choices. Visit megaphone.fm/adchoices

148#: Marketing to Software Engineers, with Karl Hughes

Tue, 09 Nov 2021 12:00:00 -0000

Are you part of the cultural world your audience lives in?

This week on the If You Market podcast we talk with Karl Hughes about marketing to software engineers and other audiences that have their own culture. We discuss the marketer as a sociologist, Maslow's hierarchy of marketing needs, Sacagawea, and being immersed or part of a culture enough to communicate your message as one of them.

Karl is a former software engineer and CTO turned writer. He's currently the CEO of Draft.dev where he leads a team of 120+ writers, editors, and content specialists to produce technical content for technology companies who want to reach software developers.

Learn more about your ad choices. Visit megaphone.fm/adchoices

147#: How Data Standards Drive Marketing Performance, with Verl Allen

Tue, 26 Oct 2021 10:00:00 -0000

What are your biggest data issues? Verl is betting it's organization and standardization.

This week on the If You Market podcast we talk with Verl Allen about the importance and impact of having data standards. We discuss the need for a common language in Marketing data, how companies are letting less and less data out to 3rd parties, data privacy, and much more.

Verl brings 20+ years of experience helping brands transform digitally while at Ancestry, Omniture and Adobe. During this time he helped accelerate the emergence and growth of SaaS applications within the enterprise while leading strategy and corp dev at Omniture and Adobe Experience Cloud. In 2018, he joined Claravine to address the emerging opportunity to support these same brands to address the growing challenge of data quality that was inhibiting their ability to derive the promised returns from their software and other digital investments.

Learn more about your ad choices. Visit megaphone.fm/adchoices

146#: Planning for Privacy-First Marketing, with Quimby Melton

Tue, 12 Oct 2021 10:00:00 -0000

How concerned are you about the effects of data privacy on your marketing?

This week on the If You Market podcast we talk with Quimby Melton about Data Privacy and Planning for Privacy-First Marketing. We touch on GDPR and CCPA, the ethics and philosophy of data privacy, and the direct impact of all of this on your marketing.

Quimby Melton is the co-founder and CEO of Confection. He's responsible for financing, strategic positioning, business development efforts, and day-to-day operations.

Learn more about your ad choices. Visit megaphone.fm/adchoices

145#: Revenue Rules or Revenue Rules!, with Cody Ward

Tue, 28 Sep 2021 10:00:00 -0000

How much attention does your Marketing department give to Revenues?

This week on the If You Market podcast we talk with Cody Ward about the need for marketing to focus on Revenues as the most important metric.

Cody is the Sr. Director, Demand Generation Marketing at Connexiom where he specializes in using marketing to generate pipeline and accelerate revenue for VC and PE backed hypergrowth SaaS companies.

Learn more about your ad choices. Visit megaphone.fm/adchoices

144#: Automation from Lead to Sale, with Pieter K de Villiers

Tue, 14 Sep 2021 10:00:00 -0000

What do you do to make sure leads don't fall through the cracks?

This week on the If You Market podcast we talk with Pieter K de Villiers about the importance of having automated processes to assure once a lead is generated it is properly handled through to the sale.

Pieter is a small business systems & automation expert and the co-founder and CEO of Macanta software where he works with business owners to design, systematize and automate their business.

Learn more about your ad choices. Visit megaphone.fm/adchoices

143#: MarTech for Personalization and Growth, with Dan McGaw

Tue, 31 Aug 2021 10:00:00 -0000

This week on the If You Market podcast we talk with Dan McGaw about using MarTech to help grow your business. We talk about what to avoid, what you really need, what we have to look forward to in MarTech, and much more.

Dan is a MarTech expert, CXL instructor, award-winning entrepreneur, speaker, CEO of analytics and marketing technology consultancy McGaw.io, and a United States Ambassador of Entrepreneurship. Dan also finds time to be a 500 Startups Mentor, started Orlando’s first business accelerator, and at the age of 13 started one of the first online booking companies for the EDM space.

Learn more about your ad choices. Visit megaphone.fm/adchoices

142#: Turn-Off Experiments, with Jeff Pedowitz

Tue, 17 Aug 2021 11:00:00 -0000

How much marketing is too much marketing? This week on the If You Market podcast we talk with Jeff Pedowitz about the importance of experimenting in your marketing and how turning off some of your marketing from time to time can be good.

Jeff, is the author of “F The Funnel: A New Way To Engage Customers & Grow Revenue, and President/CEO of The Pedowitz Group, and He hosts a weekly podcast, CMO Insights.

Learn more about your ad choices. Visit megaphone.fm/adchoices

141#: Unicorns are Alive and Entrepreneurship is Dying, with Elizabeth MacBride and Seth Lavine

Tue, 03 Aug 2021 11:00:00 -0000

We're great at entrepreneurship in America, right?

This week on the If You Market podcast we talk with Elizabeth MacBride and Seth Lavine about their new book "The New Builders: Face to Face With the True Future of Builders". We talk about the problems entrepreneurs face today, the infatuation with unicorns vs small business, who the modern entrepreneurs are, and it gets a little controversial.

Elizabeth MacBride is Co-Author of The New Builders, Founder at Times of Entrepreneurship, a Speaker, and Small Business Advocate. She is also a Journalist-in-Residence at the MIT Legatum Center for Development and Entrepreneurship.

Seth Lavine is Co-author of The New Builders: Face to Face with the True Future of Business and Managing Director at Foundry Group, a Boulder CO based early stage venture capital firm.

Learn more about your ad choices. Visit megaphone.fm/adchoices

40#: Insta B2B Marketing?, with Neil Patel

Tue, 20 Jul 2021 11:00:00 -0000

Is your company on Instagram?

This week on the If You Market podcast we talk with Neil Patel about Instagram for B2B Marketing. Neil believes Instagram is currently undervalued as a paid platform and can give great reach with it's live streaming. We take you all the way from my non existent knowledge of Instagram to Neil's expertise.

Neil Patel is is a New York Times bestselling author, recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. His marketing blog generates over 4 million visitors per month, the Marketing School podcast generates over 1 million listens per month, YouTube channel (about marketing) has over 31 million views and 765,000 subscribers, 1 million Facebook fans, and 372,000 Twitter followers.

Learn more about your ad choices. Visit megaphone.fm/adchoices

139#: How to Know if Your Company Should Quit Social Media, with Meg Atteberry

Tue, 06 Jul 2021 11:00:00 -0000

How much time a week do you spend on social media for business?

This week on the If You Market podcast we talk with Meg Atteberry about reevaluating your business relationship with social media (quitting social). What do you get from social, maybe it's now for everyone?

Meg is a full-time content writer and SEO queen at Copywriting with Fox. Her mission is to help women stop hustling on socials and start selling passively with SEO-rich copy that magnetizes their ideal client. She also runs Fox in the Forest, the most popular Colorado travel blog on the web.

Learn more about your ad choices. Visit megaphone.fm/adchoices

138#: Pulling off Micro Events, with Jonathan Conelias

Tue, 29 Jun 2021 11:00:00 -0000

What's the most fun you've ever had at a business event?

From wine tasting and succulent maintenance to drag queen bingo and drunk yoga, this week on the If You Market podcast we talk with Jonathan Conelias about pulling off awesome micro events and how it can be a big win for your company.

Jon Conelias is the CEO of ReElivate. Jon has been a CFO and Operator for the past 15 years of marketplace companies focused on both B2B and B2C channels.

Learn more about your ad choices. Visit megaphone.fm/adchoices

137#: MarTech Simplification, with David Campbell

Tue, 22 Jun 2021 08:00:00 -0000

What MarTechs actually make your job easier?

This week on the If You Market podcast we talk with David Campbell about the maturing of MarTech and how it's actually starting to simplify marketers jobs instead of just giving more platforms to learn and toil with. David believes the core of MarTech is consolidating but the peripheral MarTech is all integrating and AI is being used everywhere for real automation wherever possible. Save time, reduce friction, reduce waste, gain productivity.

David is the Vice President of Product Marketing at SugarCRM. With over 30 years of experience in software, technology and product marketing, David has successfully conceived, developed, launched and campaigned multiple, industry-leading products and services in a variety of markets.

Learn more about your ad choices. Visit megaphone.fm/adchoices

136#: Funnels are Weak and Lazy, with Ziv Raviv

Tue, 15 Jun 2021 08:00:00 -0000

Does your company have an effective lead party?

This week on the If You Market podcast we talk with Ziv Raviv about the funnel and why it is a bad metaphor for your Marketing, Sales, and business process in general. Ziv provides an alternative way of looking at the process from initial marketing to client management that provides more guidance than a funnel and helps to create effective processes that lead to more leads and more sales.

Ziv Raviv is the founder and CEO of Daily Cookie. He has built 6 businesses in micro niches that are generating hundreds of thousands of dollars every year. He launched 5 money-making podcasts and is a father of three amazing kids.

Learn more about your ad choices. Visit megaphone.fm/adchoices

135#: "Launching" on Social Media, with Sherane Chen

Tue, 08 Jun 2021 08:00:00 -0000

How to you use Social Media when launching something new?

This week on the If You Market podcast we talk with Sherane Chen about launching a product (or company) on social media. In possibly one of the most 'take away' packed episodes we've ever had Sherane takes us through all the key foundational element to consider when launching on social. This episode is both not what you expected and everything you hope it will be. Whether you're launching a company or promoting on social media for the first time Sherane lays out how they repeatedly find success for their clients at Unstoppable Entrepreneur.

Sherane is the marketing team lead at Unstoppable Entrepreneur. Before joining the dream team at UE, she owned a digital marketing agency for restaurants and offered reputation management, photography, graphic design, training manuals, social media management and influencer marketing. She thrives at building relationships and converting leads to sales.

Learn more about your ad choices. Visit megaphone.fm/adchoices

134#: Ethical Marketing, with Cristina DiGiacomo

Tue, 01 Jun 2021 08:00:00 -0000

Does "Ethics" ever come up in your marketing meetings?

Marketing departments either can't afford to think about ethics, or can't afford not to. This week on the If You Market podcast we talk with Cristina DiGiacomo about Ethics in Marketing. Cancel Culture, Purpose-Washing, Simon Sinek, Dan Price, PR, Means Justifying Ends, Judgement, and more.

They call her the “Notorious CDG”. Cristina DiGiacomo is the host of the Wise Up podcast, and the founder of MorAlchemy where she inspires leaders to rise above the challenges of the working world by harnessing the power of Philosophy.

Learn more about your ad choices. Visit megaphone.fm/adchoices

133#: Who Cares About Big Tech & Privacy Anyway, with Jory Des Jardins

Tue, 25 May 2021 08:00:00 -0000

How much of your personal data do you still own?

This week on the If You Market podcast we talk with Jory Des Jardins about data privacy, Big Tech, Cambridge Analytica, the google cookie sunset, how Bill Gates can fix social media, and the potential of 0 party data.

Jory is the CMO at the @ Company where they work to put control of online data into the hands of the people. She’s also a VC in Residence at the W fund where she works to get resources to talented underfunded founders.

Learn more about your ad choices. Visit megaphone.fm/adchoices

132#: Cumulative Advantage, with Mark Schaefer

Tue, 18 May 2021 08:00:00 -0000

How do you get from snowflake to avalanche?

This week on the If You Market podcast we talk with Mark Schaefer about his new book Cumulative Advantage and how to build momentum when your a small struggling business. From idea, to action, to social proof and success.

Learn more about your ad choices. Visit megaphone.fm/adchoices

131#: Relationship Building for SMBs, with John Vuong

Tue, 11 May 2021 08:00:00 -0000

This week on the If You Market podcast we talk with John Vuong about how his company builds relationships to win more business and how SMBs can do the same.

John Vuong is the owner and founder of Local SEO Search, a boutique agency from Toronto, Canada. He helps small and medium-sized businesses rank on Google and dominate their local market.

Learn more about your ad choices. Visit megaphone.fm/adchoices

130#: Live Where You Vacation, with Emily Bron

Tue, 04 May 2021 08:00:00 -0000

What's stopping you from living where you vacation? This week on the If You Market podcast we talk with Emily Bron about the newfound freedom of movement for many people who can suddenly work remotely, from any city, any country they want. People used to move for their work, now you can move for your life.

After years of living and working in 4 different countries on 3 continents, 3 immigrations and several changes in professional directions Emily Bron realized that she would like to create a new life chapter full of passion, health, and purpose, so she created an International Lifestyle Consulting company.

Learn more about your ad choices. Visit megaphone.fm/adchoices

129#: Trust, with Dr. Yoram Solomon

Tue, 27 Apr 2021 08:00:00 -0000

This week on the If You Market podcast we talk with Dr. Yoram Solomon about Trust. One of the most underrated parts of marketing and what makes or breaks you brand. Yoram gives some insight into how trust works and how to make sure you have it. He also provides the most honest acronym you've ever heard.

Dr. Yoram Solomon is a TRUST researcher, keynote speaker, and the author of The Book of Trust, and 13 other books. He served at the Israeli Defense Forces 35th Airborne, where he learned firsthand how important trust is.

Learn more about your ad choices. Visit megaphone.fm/adchoices

128#: How Agencies Can Consistently Close the Big Deals, with Christian Banach

Tue, 20 Apr 2021 08:00:00 -0000

This week on the If You Market podcast we talk with Christian Banach about how agencies can consistently close big deals and stay off the Revenue Rollercoaster. We cover their PROPEL system for consistent and effective prospecting, did I mention consistent?

Christian Banach (Ba-Knock) helps agencies get off the revenue rollercoaster and land 6- and 7-figure opportunities predictably. Over the last 20 years, he's been an agency owner, sales team leader, and new business director working with small and large agencies across marketing disciplines.

Learn more about your ad choices. Visit megaphone.fm/adchoices

127#: Marketing a Professional Service Company, with Sean Campbell

Tue, 13 Apr 2021 08:00:00 -0000

This week on the If You Market podcast we talk with Sean Campbell about the specific challenges and techniques for successfully Marketing a Professional Service Company. What makes Professional services different, the social mistake, and the 'Age of narrow'. Sean is the CEO of Cascade Insights where he mentors companies on how to seize opportunities in the B2B technology sector.

Learn more about your ad choices. Visit megaphone.fm/adchoices

126#: Landing Page Optimization, with Ross Kimbarovsky

Tue, 06 Apr 2021 08:00:00 -0000

This week on the If You Market podcast we talk with Ross Kimbarovsky about optimizing your landing pages. Ross Gives his 15 insights for effective landing pages. Ross Kimbarovsky has founded multiple companies, Including Crowdspring where he is the CEO, and wears shorts to work. Crowdspring is a marketplace where more than 220,000 experienced freelancers help agencies, small businesses, entrepreneurs, and non-profits with high-quality custom design and company naming services.

Learn more about your ad choices. Visit megaphone.fm/adchoices

125#: The Google Featured Snippet, with Brandon Leibowitz

Tue, 30 Mar 2021 08:00:00 -0000

This week on the If You Market podcast we talk with Brandon Leibowitz about how to get the Google Featured Snippet with your SEO. We also dig into the importance of H1 & H2 tags on your site, getting the Google FAQ, and we interrogate Brandon until he cracks and gives up some SEO secrets. Brandon is an SEO realist and has been helping small to medium-sized businesses get more traffic to their websites ultimately converting to clients, sales, and leads for the past fourteen years.

Learn more about your ad choices. Visit megaphone.fm/adchoices

124#: Conversion Consistency, with Daniel Burstein

Tue, 23 Mar 2021 08:00:00 -0000

This week on the If You Market podcast we talk with Daniel Burstein about lead conversion and the important of consistency. We go through the MECLABS heuristic (equation) for conversion in detail and end up bleeping more out than in any episode ever. Daniel is the Senior Director of Content & Marketing at MarketingSherpa and MECLABS institute. He is also a speaker and moderator at live events and on webinars.

Learn more about your ad choices. Visit megaphone.fm/adchoices

123#: Show Me the Happiness, with David Meltzer

Tue, 16 Mar 2021 08:00:00 -0000

This week on the If You Market podcast we talk with David Meltzer about his mission to empower over a Billion people to be happy. We also talk a little Jerry Maguire, purpose marketing, marketing segmentation, and Dr. Pimple Popper. David is the Co-Founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh (“Lee”) Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire.

Learn more about your ad choices. Visit megaphone.fm/adchoices

122#: Can You Market It?, with Scott Carson

Tue, 09 Mar 2021 09:00:00 -0000

This week on the If You Market podcast we talk with Scott Carson about Having a Marketing First Mindset. Scott believes you only have a product and a company if you can market it, and if you can market something effectively that alone can be a company. He’s known as Scott Carson the note guy, he’s an investor, entrepreneur, marketer and podcast host.

Learn more about your ad choices. Visit megaphone.fm/adchoices

121#: Pricing and the 4 P's of Marketing, with Per Sjofors

Tue, 02 Mar 2021 09:00:00 -0000

This week on the If You Market podcast we talk with Per Sjofors (not a typo, 'Pair Showforse') about Pricing and the 4 P's of Marketing; Product, Place, Promotion, and Price. Per shares his insights for pricing adjustments that can immediately increase marketing success. Prior to Sjofors & Partners, Per had more than 25 years of executive management experience where he gained an appreciation for the importance of optimal pricing.

Learn more about your ad choices. Visit megaphone.fm/adchoices

120#: Preventing Audience Abuse, with Keith Bailey

Tue, 23 Feb 2021 09:00:00 -0000

This week on the If You Market podcast...we talk with Keith Bailey about how to prevent unintentional audience abuse....with effective storytelling.... in presentations, emails, social posts,... everywhere you market. Keith is the founder of Articulated Intelligence where he help prevent business professionals from committing unintentional audience abuse by enhancing a personal brands ability to be a better storyteller for Impact, Profit and Fun.

Learn more about your ad choices. Visit megaphone.fm/adchoices

119#: Protecting Your Brand with Copyright & Trademark, with Jason Webb

Tue, 16 Feb 2021 09:00:00 -0000

This week on the If You Market podcast we talk with Jason Webb about copyright and trademark protections, what can go wrong, why he left cancer research and physics to be a patent lawyer, and his personal connection to the king that started it all. Jason Webb is a Partner and intellectual property attorney at Pearson Butler. He has a Bachelors of Science in Applied Physics and Computational Modeling from Brigham Young University where he assisted in experimental laser physics and cancer research.

Learn more about your ad choices. Visit megaphone.fm/adchoices

118#: Finding ROI in Podcasts, with Michael Greenberg

Tue, 09 Feb 2021 09:00:00 -0000

This week on the If You Market podcast we talk with Michael Greenberg about podcasting and how companies can find an ROI somewhere in the podcast industry. He gives podcast ROI secrets that are so good our audio mysteriously cuts out during some tips. Michael Greenberg, CEO of Call For Content, and author of the B2B Podcast Playbook.

Learn more about your ad choices. Visit megaphone.fm/adchoices

117#: Leveraging Data for Maximum Results, with Tricia Benn

Tue, 02 Feb 2021 09:00:00 -0000

This week on the If You Market podcast Tricia Benn joins us to talk about Data Based Decision making and how to leverage information to maximize business performance. Tricia Benn is a partner and Chief Community Officer of the C-Suite Network and General Manager of The Hero Club, an invitation-only membership organization for CEOs, founders, and investors.

Learn more about your ad choices. Visit megaphone.fm/adchoices

116#: Doing More With Partnerships, with Amanda Nielsen

Tue, 26 Jan 2021 09:00:00 -0000

This week on the If You Market podcast Amanda Nielsen joins us to talk about the magic of Partnerships, the different types and how to make them successful. Amanda, is the Partner Enrollment Manager at FormStack. She also does Demand Generation Consulting, public speaking and, possibly most importantly is huge dog lover.

Learn more about your ad choices. Visit megaphone.fm/adchoices

115#: CRM Solution... or Problem, with Jeroen Corthout

Tue, 19 Jan 2021 09:00:00 -0000

Do you use a CRM Solution, or would you describe it as a CRM problem? On this episode of the If You Market podcast we talk with Jeroen Corthout about why CRMs are so critical to a business and why they so often go unused. How to find the right CRM for your team, how to use it, and how to get buy in from sales. Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, mostly popular with agencies and fast growing startup companies.

Learn more about your ad choices. Visit megaphone.fm/adchoices

114#: What happens to Marketing if Google is broken up? with Matt Berman

Tue, 12 Jan 2021 09:00:00 -0000

Sometimes you need the navy and sometimes you need pirates. This week on the If You Market podcast with talk with Matt Berman about the Google antitrust lawsuit and what it means for marketers. Matt is the president of the digital marketing agency Emerald Digital.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#113: Bat Faced Boy Has 8 Inch Ears and other Words That Sell, with Paul Ross

Tue, 05 Jan 2021 09:00:00 -0000

When I snap my fingers you will awake...you will listen to this podcast...and you will learn. On this episode of the If You Market podcast Paul Ross talks with us about how to adjust your wording to tap into your audiences subconscious and turbocharge your results. The magic 2 word combinations, and how to put the puzzle together and let your audience put in the last piece. Paul Ross is an author, speaker, trainer, Master Hypnotist, and Master Practitioner Of Neuro Linguistic Programming.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#112: Presentation Skills, with Elizabeth Bachman

Tue, 29 Dec 2020 09:00:00 -0000

Everyone benefits from good presentation skills. On this episode of the If You Market podcast we talk with Elizabeth Bachman about the keys and tricks to both presenting yourself and giving presentations. Elizabeth is a professional speaker, presentation skills trainer, and host of the Speakers Who Get Results podcast.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#111: Pricing is Everything, with Shannyn Lee

Tue, 22 Dec 2020 09:00:00 -0000

How do you set pricing, and why? This one detail can affect your revenues and success more than any other. This week Shannyn Lee joins us and we dig into everything you need to know about pricing. Shannyn spent a decade in marketing and communications for a number of Fortune 500 companies, before moving on to a leadership role at Seattle design firm and on to Win Without Pitching.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#110: Acquisition Marketing, with Brian Mac Mahon

Tue, 15 Dec 2020 09:00:00 -0000

If your planning on selling your business you need hear what Brian Mac Mahon has to say on this weeks episode of the If You Market podcast. Marketing your product and your band is one thing, but you need to be marketing your business to potential buyers and that's something else. Brian is the owner of Expert DOJO, the largest peer to peer Startup peak performance academy in the world. He’s worked with over 500 early stage startups providing investment, foundation, showcasing, influence, and commu

Learn more about your ad choices. Visit megaphone.fm/adchoices

#109: Maximum Video Marketing, with Daniel Glickman

Tue, 08 Dec 2020 09:00:00 -0000

This week on the If You Market podcast we talk with Daniel Glickman about video marketing. What more can I say, Daniel is a pro and is well known for dispensing a torrent of practical marketing advice. He doesn't disappoint. Daniel is the CMO of Wave.video and chief operator of the CMOconfessions blog, podcast, and newsletter.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#108: Be Unforgettable, with Amber Kemmis

Tue, 01 Dec 2020 09:00:00 -0000

Is it a Tide Commercial?, no it's Amber Kemmis on the If You Market podcast talking about the psychology of Unforgettable Marketing. Amber shares the techniques, tricks, and psychology to making your marketing and brand unforgettable. Amber Kemmis is the VP of Client Services at the inbound marketing agency SmartBug Media.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#107: ABM for Manufacturers, with Jeff White

Tue, 24 Nov 2020 09:00:00 -0000

Marketing is a bit different for manufacturing, but ABM is how they have always done it. On this episode of the If You Market podcast Jeff White of Kula partners talks with us about the specifics of applying ABM in manufacturing companies. Jeff is the co-founder of Kula Partners, an agency that specializes in helping manufacturers digitally transform their marketing and sales.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#106: How and Why to Write a Book, with Michelle Vandepas

Tue, 17 Nov 2020 09:00:00 -0000

Most books don't make a profit, because they aren't supposed to. On this episode of the If You Market podcast Michelle Vandepas talks about how and why B2B marketers should write a book and how to make sure your book doesn't get fed to the fishes. Michelle is an entrepreneur, book publisher, TED talk speaker, and lives in the Colorado mountains with her family, 2 dogs and 40 goldfish.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#105: How to Manage an Agency Relationship, with Garrett Mehrguth

Tue, 10 Nov 2020 09:00:00 -0000

Marketing agencies don't fail, people fail to use them properly or hire the right agency. If an agency is a tool you need to know what the right tool is for your needs, how to find it, and how to use it. This week we talk with Garrett Mehrguth about marketing agencies. The hiring process, when, why and how to use an agency, and how to get the most out of yours. Garrett is the co-founder and CEO of Directive, a performance marketing agency for software companies.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#104: Slicing and Dicing your leads, with Keith Perhac

Tue, 03 Nov 2020 09:00:00 -0000

Sales is right, some of your leads are worthless, but others are worth-more. In this episode of the If You Market podcast Keith Perhac gets out the lead measuring tape and shows us how to identify your best and worst lead sources. It's all about identifying and maximizing the channels and metrics that are giving you the best results. Keith is the host of the podcast Data Beats Opinion and founder of SegMetrics, which he built from his own frustrations when trying to track and measure leads.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#103: SHOW ME THE MONEY, Be Your Own Agent, with Tony Vlahos

Tue, 27 Oct 2020 08:00:00 -0000

Don't let your career be something that happens to you. Tony Vlahos is the Chief Storyteller at ExecuNet and an avid boot wearer. On this episode of the If You Market podcast Tony shares the techniques you can use to proactively assure you get the most out of your career. ExecuNet specializes in helping get executives to the next stage in their careers. They offer Vice Presidents and C-Suite leaders a proven approach for getting interviews and offers.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#102: Building Your Marketing A Team, with Tracey Ellis

Tue, 20 Oct 2020 08:00:00 -0000

This week we talk with Tracey Ellis of Leadous about Building a Marketing Teams, the key skills to look for, what to hire for and what to outsource, pitfalls to avoid, everything you need to know to put a marketing team together that gets the job done. Tracey, is the CEO of Leadous, a lead generation and marketing automation company out of Minnesota.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#101: Is AMP The Future of Email?, with Jill Fanslau

Tue, 13 Oct 2020 08:00:00 -0000

Jill Fanslau, rhymes with coleslaw, knows something about email that you don't. This week on the If You Market podcast we talk with Jill Fanslau about AMP for email. What is AMP for email?, lucky for you we've made a full podcast to fill you in. Jill has 12+ years of content creation, product development, and marketing leadership. She also has the inside scoop on the biggest thing in email since email.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#100: They're All Cold Calls, with Wendy Weiss

Tue, 06 Oct 2020 08:00:00 -0000

Many companies have shifted cold calling to the marketing department with SDRs and BDRs, and that's good for marketing. On this episode of the If You Market podcast Wendy Weiss shares her processes for effective cold calling and how when done properly it's not the nightmare you think it is. Wendy, is known as The Queen of Cold Calling™. She is the President at ColdCallingResults.com, an author, speaker, and sales coach.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#99: Marketing Automation Unleashed, with Casey Cheshire

Tue, 29 Sep 2020 08:00:00 -0000

Automation, Automation, Automation. How do you get it done and get it to actually help you close more business. Casey Cheshire joins us to show how marketing automation is used to help sales close more deals, create better customer experiences, and provide reporting to show how marketing is impacting end sales. Casey is a marine, the Founder & CMO of the Salesforce Pardot consulting group Cheshire Impact, host of the Hard Corps Marketing podcast, and the author of “Marketing Automation Unleashed”

Learn more about your ad choices. Visit megaphone.fm/adchoices

#98: Shhhhhhhh, Word of Mouth Marketing, with Daniel Lemin

Tue, 22 Sep 2020 08:00:00 -0000

You're the people that... The oldest form of marketing, word of mouth, is overlooked by too many marketers. You may think you have word of mouth marketing, but do you actively work on it, or are you hoping by having a good product people will spread the word? Daniel Lemin is a tech startup co-founder, operations and marketing leader, and has 20 years of experience working for major global organizations. He is also a best selling author and speaker.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#97: Who Works for Who & How to Work Together, with Michael Gordon

Tue, 15 Sep 2020 08:00:00 -0000

How do you set it up so when things get tough, and people in sales are missing their quotas, it doesn't result in finger pointing between sales and marketing? On this episode of the If You Market podcast we talk with Michael Gordon about Sales and Marketing alignment and how to use accountability to keep Sales and Marketing working as a team. Michael is the President of Sandler Training in Calabasas California and brings over 15 years of real-world sales, training, coaching and management experience.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#96: Don't Market Snow to Eskimos, with Bill Cates

Tue, 08 Sep 2020 08:00:00 -0000

Is your marketing relevant to your customers, or are you marketing snow to Eskimos? On this episode of the If You Market podcast we talk with Bill Cates about how to target and market to your audience in ways that make you not relevant-ish but radically relevant. We cover the basics, strategies, tactics, and more. It's all about how to narrow your target enough to provide relevant messaging. Bill Cates, is a referral marketing expert at Referral Coach International.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#95: Marketing Automation that Drives Sales, with Jason Rockman

Tue, 01 Sep 2020 08:00:00 -0000

Today's Don Draper of B2B Marketing uses technology to better serve more people through intelligent automation, and his name is Jason Rockman. In this episode of the If You Market podcast we discuss marketing automation technology, how to get started, and the keys to Marketing Automation success. Jason has almost twenty years of agency experience with a strong emphasis on consumer brands like Home Depot, Coca-Cola, AMC Theatres, and MillerCoors.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#94: Quick SEO, with Matthew Woodward

Tue, 25 Aug 2020 08:00:00 -0000

Don't let the Costa Rica hammock life fool you, Matthew Woodward is serious about SEO, he demands full control, and he provides results. In this episode of the If You Market podcast Matthew provides a string of things you can do in 20 minutes to drastically improve the leads and sales you get from search engine traffic. Matthew is a prolific blogger focusing for nearly a decade on helping businesses increase traffic and profits mainly through Search Engine Optimization.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#93: Sales Enablement Checklist, with Jen Spencer

Tue, 18 Aug 2020 08:00:00 -0000

What if marketing didn't help sales? Jen Spencer believes marketing works for sales and along with lead generation marketing needs to be practicing sales enablement. What's that mean? In this episode of the If you Market Podcast Jen gives us the steps and steps and processes to maximize marketing's impact on sales. As Vice President of Sales and Marketing, Jen Spencer leads SmartBug’s sales, marketing, and brand strategy.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#92: Personal ABM, with Kristina Jaramillo

Tue, 11 Aug 2020 08:00:00 -0000

There's more than one type of ABM. Today's ABM is usually martech based and done in mass. On this episode of the If You Market podcast Kristina Jaramillo talks with us about real ABM, that's old school retro and highly effective Personal ABM. Kristina Jaramillo, President of Personal ABM and Partner at Stop the Sales Drop, helps marketers increase their influence over revenue with a personal account-based approach that wins, protects and expands status quo accounts.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#91: Your Name Sucks, with Alexandra Watkins

Tue, 04 Aug 2020 08:00:00 -0000

Is your company or product name hurting your bottom line? Alexandra Watkins is one of a handful of naming experts and shares her tips on what to do and not do in naming and how to make your customers smile instead of scratch their heads in confusion, or worse. Alexandra Watkins is Chief Executive Boss Lady of Eat My Words, a branding firm. For more than a decade, she and her firm have created love-at-first sight brand names for clients including Amazon, Google, Frito-Lay, and Disney.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#90: How to Be a Podcast Guest, with Kelly Glover

Tue, 28 Jul 2020 08:00:00 -0000

Have you heard of this podcasting thing? I heard it's a big deal. Kelly Glover is obsessed with podcasts and personal branding and comes on to coach us all on how to get booked on podcasts. On this episode she lets us know how to get booked, how to preform once you're booked, and what to do after. Kelly, is the founder of The Talent Squad a company that helps you get booked as a guest on relevant podcasts.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#89: 3 Steps to Journey Mapping, with Jim Tincher

Tue, 21 Jul 2020 08:00:00 -0000

Journey mappers are the cartographers of marketing. You don't create the journey, you discover it. This week on the If You Market Podcast we talk with Jim Tincher about Journey Mapping. Jim, is the Journey Mapper-In Chief at ‘Heart of the Customer’, Jim’s entire career has centered around customer experience and creating customer loyalty. He is an author, keynote speaker, and the 2nd person in the world to be certified as a customer experience professional.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#88: Avoid the Check the Box Mentality, with Allen Adamson

Tue, 14 Jul 2020 08:00:00 -0000

Is your Marketing good enough? Allen Adamson says to stop thinking good enough is good enough, you must do something great. This week we talk with Co-Founder and Managing Partner of Metaforce, Allen Adamson, about how to avoid the check the box mentality. Allen is also NYU Stern Adjunct Professor of Marketing, and the author of multiple books on marketing.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#87: Elevator Pitches That WOW, with Chala Dincoy

Tue, 07 Jul 2020 08:00:00 -0000

Chala Dincoy of Repositioner joins the show to teach us how to create effective elevator pitches that win business. She shares the 3 parts to an effective elevator pitch, what not to do, and so much more. Chala is the CEO and Founder of The Repositioning Expert, where she helps companies change their messaging to attract more customers. She’s the author of Gentle Marketing, and How To Win Friends the Way Apple Wins Customers and is regularly featured on ABC, NBC, CBS, and Fox.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#86: What is Intent Data Anyway?, with Tukan Das

Tue, 30 Jun 2020 08:00:00 -0000

This week on the If You Market podcast we talk about Intent Data with Tukan Das. What is intent Data, how does it work, everything you've always wanted to know about Intent Data and how to use it to better identify what companies to pursue. Tukan is the CEO of intent data company LeadSift where they mine Intelligence from Unstructured Public Web Data to help Organizations better engage their Customers, Also known as “intent data”.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#85: B2B Influencer Marketing, with Tom Pick

Tue, 23 Jun 2020 08:00:00 -0000

This week on the If You Market podcast we talk about B2B Influencer Marketing with Tom Pick. Tom Pick is a B2B Tech Digital marketing Consultant and owner at Webbiquity. He speaks and blogs in the areas of B2B brand awareness, search marketing, social, content strategy and yes influencer marketing.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#84: The Balancing Act of Bad News, with Tim O'Brien

Tue, 16 Jun 2020 08:00:00 -0000

As an expert in Crisis PR Tim O'Brien knows where the skeletons are, how they got there, and what to do about it. On this episode of the If You Market podcast we talk about when and how to panic, steps to managing a crisis, different types of crisis, and much more. If your CEO is tweeting at 2am you might need Brian and you definitely need to listen to this episode.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#83: Video in Email: Get More Personal, with Ethan Beute

Tue, 09 Jun 2020 08:00:00 -0000

Ethan Beute believes you are better in person, and he's working hard to make you better in person by email. In this episode of the If You Market podcast we talk with Ethan about BomBom's video in email product and the value of personal communication even when using impersonal channels like email. Ethan is the Chief Evangelist at BombBomb, the co-author of Rehumanize Your Business, and host of The Customer Experience Podcast.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#82: 7 Steps to Methodical Growth, with Laura Patterson

Tue, 02 Jun 2020 08:00:00 -0000

Laura Patterson comes on the show to talk about her latest book, Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth. Some companies are happy where they are, but if you have plans to grow your business then listen up. Laura is the president of VisionEdge Marketing, and is recognized as one of the pioneers and authorities in Marketing Performance Management.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#81: Organic Influencer Marketing, with Morgan Kling

Tue, 26 May 2020 08:00:00 -0000

Morgan Kling, CEO of CloutHQ, comes on to talk about influencer marketing and how to get influencers working with you, organically. Morgan Kling created CloutHQ, the first public influencer database in September of 2018 with the idea of creating a space for brands of all sizes the ability to find and connect with influencers.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#80: Why Unicorns Are Bad, with Brian Mac Mahon

Tue, 19 May 2020 08:00:00 -0000

Brian Mac Mahon has started an X-Man like school for startups called Expert DOJO. He's an Irishman in Silicon Beach, on this episode of The If You Market Podcast he shares his thoughts on startups, venture capitalism, and why Unicorns are terrible. Brian Mac Mahon is the owner of Expert DOJO, the largest peer to peer Startup peak performance academy in the world. He’s worked with over 500 early stage startups providing investment, foundation, showcasing, influence, and community.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#79: How to Own Your Career, with Darryl Praill

Tue, 12 May 2020 08:00:00 -0000

If you want to advance in your career listen to this episode twice. If you plan to stay in an entry level position listen three times. Darryl gives such an impressive amount of actionable career advice it's hard to believe he's only the second most notable Praill. Office politics, interviewing, recruiters, impostor syndrome, Darryl covers it all. Darryl is the CMO at sales engagement platform VanillaSoft. He has raised funding, taken companies public, and held executive roles in enterprise companies.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#78: The Role of A.I. in Marketing, with Louis Rosenberg

Tue, 05 May 2020 08:00:00 -0000

Their Swarm A.I. model predicted the Superfecta at the Kentucky Derby at 540 to 1 odds. Making a fortune at gambling is great, but Louis Rosenberg and Unanimous A.I. are focused on using their unique form of A.I. for marketing. Dr. Rosenberg shares what his company is up to and how it applies to your marketing. Dr. Louis Rosenberg is the Founder and CEO of Unanimous AI, an artificial intelligence company that amplifies the intelligence of human groups using algorithms modeled after swarms in nature.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#77: LinkedIn in the Time of COVID19, with Anthony Blatner

Tue, 28 Apr 2020 08:00:00 -0000

This is our silver lining COVID19 episode and we're talking with LinkedIn expert Anthony Blatner about how to execute LinkedIn marketing now and in the future. Anthony delivers more actionable advice than we've ever had on the show and will have you scrambling to take full advantage of LinkedIn. Anthony Blatner is the founder of Modern Media, a top LinkedIn Advertising agency.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#76: What's the Cheese Report, with John Wall

Tue, 21 Apr 2020 08:00:00 -0000

John Wall, of the Marketing Over Coffee Podcast comes on the show and they talk about his podcast, company, new book, AI and Machine learning, a little corona virus, and much more. John is a partner at the data science consulting firm ‘Trust Insights’, he is also the producer and co-host on the Marketing over Coffee podcast, has been profiles in Forbes, Inc, CBS and the associated press for his marketing acumen, he is the author of the Marketing Over Coffee Playbook and B2B Marketing Confession

Learn more about your ad choices. Visit megaphone.fm/adchoices

#75: Simple B2B Persona Execution, with Ardath Albee

Tue, 14 Apr 2020 08:00:00 -0000

Ardath Albee comes on the show and teaches us all about creating and executing B2B marketing personas. So practical it's a must listen, all about creating the persona so you can execute the right content to the right audience. Ardath Albee is CEO and B2B Marketing Strategist of her firm, Marketing Interactions. She helps companies with complex sales develop personas and persona-driven content marketing strategies to turn prospects into buyers and convince customers to stay.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#74: Practical AI for B2B Marketing, with Guy Yalif

Tue, 07 Apr 2020 08:00:00 -0000

Will AI save us or destroy us? AI expert and CEO of Intellimize joins us on the If You Market podcast to discuss practical use of AI in B2B marketing, but of course there's some terminator talk as well. Guy Yalif has been putting AI into the hands of marketers for the past several years as Co-founder and CEO of Intellimize. He graduated summa cum laude from Princeton University in Mechanical and Aerospace Engineering and was an Arjay Miller Scholar at the Stanford Graduate School of Business.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#73: MarTech Spotlight, Website Conversion Optimization with Hushly

Tue, 31 Mar 2020 08:00:00 -0000

This week on the If You Market podcast James Kessinger, CMO at Hushly, gives us a demo of their Website Conversion Optimization platform. James is an experienced marketing executive with a 20+ year career with leadership roles in corporate marketing, product marketing, services marketing, field and partner marketing. In his current role as CMO at Hushly, James is responsible for defining, building, and executing on all marketing, PR, go-to-market, and partnership programs.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#72: Brand Equals Trust, with Mitch Duckler

Tue, 24 Mar 2020 08:00:00 -0000

This week on the If You Market podcast we talk with Mitch Duckler of the brand marketing agency FullSurge about brand and the four means of identifying a brand positioning that's truly differentiated. Mitch is a brand strategy consultant with over 25 years of line management and business consulting experience, and author of Amazon.com best-selling book, The Indispensable Brand.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#71: The Art of The Call, with Amanda Puppo

Tue, 17 Mar 2020 08:00:00 -0000

Is cold calling dead, what about SDRs? This week on the If You Market podcast it's all about lead generation with SDR cold calls. Amanda Puppo shares her experience running a cold calling agency for over 10 years. Amanda founded MarketReach at 26 and has been helping companies set appointments through cold calling ever since.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#70: Never Go With Your Gut, with Gleb Tsipursky

Tue, 10 Mar 2020 08:30:00 -0000

When was the last time you relied on 10,000 year old information for your decision making? On this episode of the If You Market podcast Gleb Tsipursky explains the difference between your gut instincts, learned behavior,and information based decision making, and how override your caveman brain and make better decisions. Known as the Disaster Avoidance Expert, Dr. Gleb Tsipursky is the CEO of the consulting, coaching, and training firm, Disaster Avoidance Experts.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#69: Your Brand will Live or Die Based on The Story You Tell, With Maury Rogow

Tue, 03 Mar 2020 09:00:00 -0000

Maury Rogow comes on to discuss storytelling and using video to convey your brand's story. It's all about launching brands, telling your ultimate story and getting more sales. Maury tells us how to move your brand from nice-to-have to must have. Maury, is the CEO of Rip Media Group, a multimedia marketing agency that uses video storytelling to build brand awareness. He is currently launching a self service video service.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#68: The Most Human Company Wins, With Mark Schaefer

Tue, 25 Feb 2020 08:15:00 -0000

Mark Schaefer joins us in the If You Market podcast. Mark shows us how today's marketing is causing the largest civil rebellion in the history of the world, and it's a rebellion against marketing. His new book Marketing Rebellion, the concept of human centered marketing, and his belief that the most human company will win. Mark W. Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at grow — one of the top five marketing blogs of the world.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#67: ABM is B2B, with Sangram Vajre

Tue, 18 Feb 2020 09:30:00 -0000

Sangram Vajre of Terminus comes on to discuss his new book "ABM is B2B". We talk about all things ABM including why B2B doesn't have to be boring, how and why Sangram let go of his CMO title, and why every company should hire a comedian and take more risks in their marketing. Sangram is a 2x Author, including his latest book ABM is B2B, Co-founder at Terminus, host of the FlipMyFunnel Podcast, and the Godfather of ABM.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#66: Webinars for Lead Generation, with Agnes Jozwiak

Tue, 11 Feb 2020 08:30:00 -0000

This week on the If You Market podcast we talk with Agnes Jozwiak about using webinars to generate leads and assist your sales team. At the time of this recording she was the Marketing Director at ClickMeeting and she has since taken a position as the Senior Product Marketing Manager at Spartez Software. We talk with Agnes about the webinar "flywheel" and the importance of all the webinar parts you don't see.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#65: Agile Marketing, with Andrea Fryrear

Tue, 28 Jan 2020 09:00:00 -0000

What's Agile Marketing? If you don't know you betta ask somebody, or just listen to this episode. Andrea Fryrear joins us to discuss all things Agile Marketing. Andrea Fryrear is the co-founder of AgileSherpas, the world's leading Agile marketing training organization, where she works with marketing teams of all shapes and sizes to transform their marketing operations. She's the author of Death of a Marketer, which talks about marketing’s troubled past and charts a course to a more agile future.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#64: Speed - Marketing to the 'NOW' Generation, with Francisco Serrano

Tue, 14 Jan 2020 09:00:00 -0000

Francisco Serrano, CEO of 121 Corp, joins us to talk about Marketing to the 'NOW' Generation. Francisco Serrano is a skilled branding specialist with over twenty years of experience in mid-to-large-sized organizations. He’s worked in corporate and product development, brand strategy and brand architecture, packaging and POS design, as well as in video and web development.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#63: How's Your Company Culture, with Chris Dyer

Tue, 31 Dec 2019 09:00:00 -0000

Chris Dyer comes on to discuss Company Culture. Whether your culture is bad or okay Chris tells us how to recognize culture issues and what to do about it. Chris is the Founder and CEO of PeopleG2, a background check company that has appeared on the Inc. 5000 list of the Fastest Growing Companies three times. He is the author of the award winning book, The Power of Company Culture and the host of TalentTalk, a podcast about hiring and promoting talent.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#62: Growth Driven Marketing, with Mike Faherty

Tue, 17 Dec 2019 09:00:00 -0000

This week on the If You Market Podcast we speak with Mike Faherty, CEO of ProSales Connection, about Growth Driven Marketing. Mike gives us his 4 levers for Growth and we talk about the fastest path to revenues and how to improve the middle of the funnel.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#61: The Importance of Product Market Fit, with Michael Collins

Tue, 10 Dec 2019 09:00:00 -0000

Michael Collins joins us to discuss Product Market Fit. If you want to be customer-centric you must first have a product that people want, and be able to identify those people. Michael is the Vice President of Marketing at Connected2Fiber, a SaaS startup focused on developing location intelligence solutions for the connectivity industry. Michael has over 10 years of practical experience in successfully planning and executing marketing and growth initiatives for both startups and Fortune 500 enterprises

Learn more about your ad choices. Visit megaphone.fm/adchoices

#60: The Convergence of TV and Digital, with Kenneth Kinney

Tue, 26 Nov 2019 10:15:00 -0000

We spoke with Kenneth (the shark) Kinney of Ai Media Group about The convergence of TV and digital. We get into the importance of attribution in video, what 5G will mean for the evolution of video marketing and what you can expect in the next 5 years. Yes, Kenneth loves sharks, but he is also a creative marketer, growth executive, consultant, and speaker. He is passionate about lead generation, leveraging data in omni-channel strategies, driving growth, Digital Marketing, and Advanced TV.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#59: The Non-Marketing Side of Marketing, with Meg Goetsch

Tue, 19 Nov 2019 09:00:00 -0000

Meg Goetsch, Sales Strategy and Operations Lead at AWS, joins us on the If You Market podcast to talk about the non-marketing side of marketing and about how revenues, operations, and other non-marketing campaign aspects of the marketing department (and connected departments) affect marketing and are an important part of marketing success. All the stuff that when handled properly allows the marketing people to focus on creating great experiences and telling stories.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#58: Outbound Marketing & SDRs, with Aaron Ross

Tue, 05 Nov 2019 09:00:00 -0000

This week on the If You Market podcast we talk with the inventor of the sales assembly line, Aaron Ross, about Outbound Marketing and SDRs. Aaron Ross, author of the award-winning, bestselling book Predictable Revenue, has been teaching companies how to double or triple (or more) new sales since he helped Salesforce add an extra $100M+. Now he’s turned his attention to building the software platform that will power the next wave of Cold Calling 2.0 teams.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#57: Your Website Redesign Will Fail, with Brian Massey

Tue, 22 Oct 2019 08:00:00 -0000

This week on the If You Market podcast we talk with Brian Massey about website redesign, why your redesign will likely fail and how to build a successful website. Brian Massey calls himself a Conversion Scientist™ and he has the lab coat to prove it. The company he founded in 2007, Conversion Sciences, was one of the first agencies focused exclusively on website optimization and he has learned what works on the web through thousands of website tests.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#56: Common ABM Mistakes, with Kate Athmer

Tue, 08 Oct 2019 08:00:00 -0000

If You Market podcast guest Kate Athmer discusses ABM Mistakes. ABM has been the hot marketing practice for a while now, but many of us are still making some simple mistakes in how we execute it. Kate is the Sr. Director of Growth Marketing and Sales Development at Bombora, the leading provider of B2B intent data for sales and marketing teams. Outside her career, she's also an Amazon best-selling author, speaker, gin enthusiast, and national champion coxswain.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#55: B2SB Marketing, with Dan Gliatta

Tue, 24 Sep 2019 08:30:00 -0000

Dan Gliatta, CEO of Cargo comes on the If You Market podcast to talk about B2SB Marketing (Business to Small Business Marketing). Small businesses make up over 99% of US businesses but many large businesses don't understand how to market to them. Also many of these businesses are owned by millennials, yep a lot o "M" word talk in this one. Dan, is an expert in the Business to Small Business space coining the term B2SB Marketing.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#54: The Continuous Connected Company, with Tom O'Malley

Tue, 10 Sep 2019 08:30:00 -0000

This week on the If You Market podcast we talk with Tomas O'Malley of Currnt about their take on the Customer Advisory Board and the importance of the Continuous Connected Company. Exactly what is a "Continuous Connected Company" and why does host Sky Cassidy think Currnt's process is the next secret fishing hole for B2B marketing.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#53: Know Your Enemy, with Eric Hawes

Tue, 27 Aug 2019 08:30:00 -0000

This week on the If You Market podcast we talk with Eric Hawes about Competitive Analysis and how it affects the product development and product launch. Among other bits of wisdom Eric says how you fit in a market comes down to price, value, and trust. Eric Hawes is an industry leader in Product Line Management, Merchandising, Sourcing & Development, Innovation, Ecommerce and Professional League Licensing within all apparel and accessory soft-good categories.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#52: 5 Step Product Launch Process, with Yoni Solomon

Tue, 13 Aug 2019 08:00:00 -0000

Yoni Solomon is Head of Product Marketing at G2 (formerly G2 Crowd). We talk about the importance of Product Marketing and Yoni gives us his 5 step product launch process. Yoni has spent nearly a decade launching and enabling new products, features, partnerships, and acquisitions for Chicago's top SaaS companies, including: Vibes ($45M raised in 2016), and PowerReviews (#49 on Deloitte's Fast 500, #1 in Chicago).

Learn more about your ad choices. Visit megaphone.fm/adchoices

#51: You're Not Special, You're a Commodity, with Amir Bormand

Tue, 30 Jul 2019 08:00:00 -0000

You think you're special? ... Your not special, you're a commodity. We all start out as commodities, you have to work hard to become special. Amir Bormand talks about how to make a commodity special. Amir is the Co-Founder of California based recruiting firm Elevano. While Elevano may have their own techniques and niche, the recruiting industry behaves like a commodity, and I bet your industry does to. Amir Teaches us, the proper marketing can create separation and success in a commodity industry.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#50: Not Your Grandpa's Affiliate Marketing, with Jamie Birch

Tue, 16 Jul 2019 08:00:00 -0000

This week we talk with Jamie Birch of JebCommerce about Affiliate Marketing. If all you know about Affiliate Marketing is its bad reputation, it's time to look again. Early versions of Affiliate marketing were a playground for fraud, but modern Affiliate Marketing technologies have eliminated these issues and turned Affiliate Marketing into a full commission lead and sales generation machine.

Learn more about your ad choices. Visit megaphone.fm/adchoices

49: F#CK Content Marketing, with Randy Frisch

Tue, 02 Jul 2019 08:00:00 -0000

This week I discuss Content Marketing one on one with Randy Frisch. Randy is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience.

Learn more about your ad choices. Visit megaphone.fm/adchoices

48: Brand Identity Impact, with Rani Sweis

Tue, 18 Jun 2019 08:00:00 -0000

This week we talk with Rani Sweis, CEO of AtticSalt Branding about the importance of Brand Identity. Rani's background in acting gives him unique insight on the similarities between character development and brand identity and how otherwise similar companies can have drastically different advertising outcomes based on the brand, or character, they have established. We also find out his favorite ice cream is peanut-butter chocolate.

Learn more about your ad choices. Visit megaphone.fm/adchoices

47: The Customer Journey, with Laura Patterson

Tue, 11 Jun 2019 08:00:00 -0000

This week we talk with Laura Patterson about the Customer Journey. Spoiler alert, you don't get to decide what it is, but you can identify the journeys for the customers you want. A wise person once said, "You can't, and won't, catch a bear with a mouse trap or a mouse with a bear trap".

Learn more about your ad choices. Visit megaphone.fm/adchoices

46: Product Marketing is Underappreciated, with Greg Powell

Tue, 04 Jun 2019 08:30:00 -0000

Product Marketing is The Glue That Holds Your Company Together. It connects your brand, your product, and your marketing but is frequently misunderstood. Neglecting product marketing is the number one way smart people fail. Join the If You Market podcast as we discuss Product Marketing in all it's glory with Greg Powell, Head of Brand and Product Marketing at Fundbox.

Learn more about your ad choices. Visit megaphone.fm/adchoices

45: Integrated Marketing Strategy, with Amy Wang

Tue, 21 May 2019 08:00:00 -0000

On this episode of the If You Market podcast we talk with Amy Wang about Integrated Marketing Campaigns. Amy covers everything from the basics to specific tips for getting the best ROI. We also touch on Costco food, Sean Connery impersonations, and naval blockades. Amy is the Marketing Operations Manager at People.ai and previously worked in demand generation and marketing operations at OpenGov and H2O.ai. She's a Marketo and Salesforce certified administrator.

Learn more about your ad choices. Visit megaphone.fm/adchoices

44: Demand Generation Simplified, with Jack Kosakowski

Tue, 07 May 2019 08:00:00 -0000

This week on the If You Market podcast we have Jack Kosakowski, CEO of Creation Agency, on to talk about simplifying demand generation. Jack shares the demand generation techniques he developed, thanks to his hatred of cold calling, while in sales and drops too many quotable lines to fit on the IYM magazine cover. He has some great insights on lead generation, especially for companies just starting out or with an underdeveloped brand, and gives his thoughts on getting back to basics.

Learn more about your ad choices. Visit megaphone.fm/adchoices

43.5: MarTech West 2019 Interviews - Bonus Episode

Tue, 30 Apr 2019 07:30:00 -0000

In this special bonus episode of the If You Market podcast we have interviews from the MarTech West conference that took place April 3-5 in San Jose, California. We ask attendees and vendors 3 questions. What MarTech from the show interests them most? What does their company do? What problem would they like to see a MarTech solve?

Learn more about your ad choices. Visit megaphone.fm/adchoices

43: The CUSTOMER ADVOCACY is Always Right, with Meaghan Sullivan

Tue, 23 Apr 2019 08:00:00 -0000

This week on the If You Market podcast we talk with Meaghan Sullivan, Senior Customer Marketing Manager at BetterCloud, about Customer Advocacy and why it's always a good idea. #ifyoumarket Meaghan Sullivan started her career off in Sales operations and Inside sales at NetApp and Cloudera. Her years in sales taught her the importance of building relationships with her customers that go beyond closing the sale and hitting her numbers.

Learn more about your ad choices. Visit megaphone.fm/adchoices

42: The Customer Powered Company, with Mark Organ

Tue, 09 Apr 2019 08:00:00 -0000

This week on the If You Market podcast we talk to Mark Organ about Customer Powered Companies and how to be one. Mark encourages everyone to take customers to dinner, create a space for customers to be part of your company and more.

Learn more about your ad choices. Visit megaphone.fm/adchoices

41: Account Based Marketing, with John Dering

Tue, 26 Mar 2019 08:00:00 -0000

This week on the If You Market podcast we visit the Demandbase headquarters in San Francisco and speak with John Dering of Demandbase about Account Based Marketing. John is A seasoned Account-Based Marketer, and helps fellow marketers to achieve success by focusing on the actions that drive business growth. As Sr. Director of ABM Technology and Strategy at Demandbase, John oversees the marketing tech stack while refining the ABM strategy that has made Demandbase the leader in Account-Based Marketing

Learn more about your ad choices. Visit megaphone.fm/adchoices

40: Stop Wasting Content, with Alex Navarro

Tue, 12 Mar 2019 22:44:00 -0000

This week on the If You Market podcast we speak with Alex Navarro of Edison on Main about Content Repurposing and how to get the most out of your content.Alex Navarro, Founder at Edison on Main, is an award-winning branding expert, a Hubspot and Google AdWords certified digital marketer, and the founder of Edison on Main - where you can find marketing toolkits that teach entrepreneurs how to grow their email lists and social media followers, get found on Google, increase leads, and sell more.

Learn more about your ad choices. Visit megaphone.fm/adchoices

39: Content Delivery, with Laura Hall

Tue, 26 Feb 2019 21:12:00 -0000

This week on the If You Market podcast we speak with Laura Hall of SalesLoft about Content Delivery and how not to be quietly good. Laura Hall is the Senior Manager of Marketing Communications and Content at SalesLoft. She spent the first half of her career in sales before moving into sales effectiveness consulting and finally, marketing strategy. Laura holds an MBA from the Georgia Institute of Technology and a "retiree" jacket from Atlanta's roller derby league.

Learn more about your ad choices. Visit megaphone.fm/adchoices

38: Startup Marketing, with Ryan O'Hara

Wed, 13 Feb 2019 18:07:00 -0000

This week on the If You Market podcast we speak with Ryan O'Hara of LeadIQ about Sartup Marketing. Ryan has a wealth of knowledge with tons of takeaways on startup marketing techniques and philosophies that lead to success. Ryan specializes in branding, business development, prospecting, and coaching people on how to make good digital first impressions. He also mentors two accelerators, The Iron Yard and The Alpha Loft, and hosts The Prospecting Podcast.

Learn more about your ad choices. Visit megaphone.fm/adchoices

37: Digital Marketing, Art or Science?, with Vicky Sarmiento

Wed, 30 Jan 2019 04:40:00 -0000

This week on the If You Market podcast we speak with Vicky Sarmiento of Feedmob about Digital Marketing. We also manage to talk a lot about startups, marketing education, and Vicky shares some of her biggest mistakes in Digital Marketing. Vicky is a digital marketing and communications expert with a decade of experience in the B2B and social impact space. Vicky is currently the Marketing Manager at Feedmob, where she spearheads branding, content and digital campaign strategies for the company.

Learn more about your ad choices. Visit megaphone.fm/adchoices

36: Content Marketing to Fuel Demand Generation, with Kelley Noblet

Tue, 15 Jan 2019 09:00:00 -0000

This week on the If You Market podcast we speak with Kelley Noblet of Skillsoft about Content Marketing and how to make sure it is fueling demand generation. Kelley goes over the process from content concept generation, through creation, and all the way to distribution. Kelley Noblet is responsible for the strategy and execution of content marketing for Skillsoft in the North American region. Prior to her role in content marketing, Kelley spent over 10 years managing demand generation programs.

Learn more about your ad choices. Visit megaphone.fm/adchoices

35: Happy New Year!

Tue, 01 Jan 2019 08:30:00 -0000

This week on the If You Market podcast we're keeping it short and sweet for the New Year and thank all of our guests from 2018 and the listeners. Here's to an awesome 2019.

Learn more about your ad choices. Visit megaphone.fm/adchoices

34: Working Remotely, with Lisette Sutherland

Tue, 18 Dec 2018 08:30:00 -0000

This week on the If You Market podcast we speak with Lisette Sutherland of Collaboration Superpowers about both managing remote workers and working remotely. Lisette also shares her least favorite video conference software and much more. Lisette Sutherland is a remote-working German-born American living in the Netherlands who is totally jazzed by the fact that it’s possible to work from anywhere. In fact, it’s not just possible; it’s completely, productively workable – if you do it right.

Learn more about your ad choices. Visit megaphone.fm/adchoices

33: Are You Solving Problems or Pushing a Product, with Patrick McFadden

Tue, 04 Dec 2018 08:30:00 -0000

This week on the If You Market podcast we speak with Patrick McFadden about effective sales and marketing by solving your clients problems. Patrick shares his approach as a business consultant, as well as the top issues he sees when clients bring him in, three actions marketing needs to be doing to help sales, and much more. Patrick McFadden is Founder at Indispensable Marketing, a small business marketing firm that takes a process approach to increase visibility and make your phone ring.

Learn more about your ad choices. Visit megaphone.fm/adchoices

32: How to Develop LinkedIn Thought Leadership, with Rachel Simon

Tue, 20 Nov 2018 08:40:24 -0000

This week on the If You Market podcast we speak with Rachel Simon, CEO and Founder of Connect The Dots Digital. We discuss techniques for developing yourself as a thought leader on LinkedIn. Rachel works with company founders, subject matter experts and executives to expand their network and develop themselves as thought-leaders while increasing trust with their buyers, resulting in an overall impact in revenue.

Learn more about your ad choices. Visit megaphone.fm/adchoices

31: MarTech Won't Save you, with Scott Brinker

Tue, 06 Nov 2018 08:01:00 -0000

This week on the If You Market podcast we speak with Scott Brinker of ChiefMartech.com and HubSpot about MarTech. If you don't know Scott Brinker then your probably also wondering what MarTech is, and what your listening to, and what a podcast is. :) Scott publishes the chiefmartec.com blog, programs the MarTech conference, and wrote the book Hacking Marketing. He is VP platform ecosystem at HubSpot and was previously the co-founder of ion interactive.

Learn more about your ad choices. Visit megaphone.fm/adchoices

30: The Resurgence of Experiential Marketing, with Laurel Mintz

Tue, 23 Oct 2018 07:00:00 -0000

This week on the If You Market podcast we speak with Laurel Mintz of Elevate My Brand about the Resurgence of Experiential Marketing. It's all about offline and out of the office marketing. Laurel has created an agency family serving both startups and blue chip global brands like Verizon Digital Media Group, PAW Patrol and Zendesk. Laurel’s favorite saying is FIOGID. Figure it out, get it done. And that’s exactly what’s brought the agency top talent and accolades since 2009. #IfYouMarket #B2BMarke

Learn more about your ad choices. Visit megaphone.fm/adchoices

29: Epic PR Fails & Successes, with Karla Jo Helms

Tue, 09 Oct 2018 19:00:00 -0000

This week on the If You Market podcast we have a special episode with our new co-host Karla Jo Helms, where we lavish praise on her as co-host and have some fun talking about epic PR fails. Also successes, but let's be honest everyone wants to hear about the fails. #IfYouMarket #B2BMarketing

Learn more about your ad choices. Visit megaphone.fm/adchoices

28: How to Create Social Media Thought Leadership, with Jasmine Sandler

Tue, 25 Sep 2018 19:00:00 -0000

This week on the If You Market podcast we talk with Jasmine Sandler about how to be B2B famous. It's all about turning yourself into a B2B thought leader and influencer. Jasmine is the Founder and CEO of JS Media and Agent-cy Online Marketing, and is considered by Google, LinkedIn and other key Internet Marketing organizations as a Top B2B Digital marketing thought-leader. #IfYouMarket #B2BMarketing

Learn more about your ad choices. Visit megaphone.fm/adchoices

27: How to Make Engaging Campaigns for Boring Products, with Marc Rappin

Mon, 10 Sep 2018 23:57:00 -0000

This week on the If You Market podcast we introduce our new co-host, Karla Jo Helms of JoTo PR, and we talk with Marc Rappin about the keys to B2B marketing with a boring product. If your product isn't sexy on it's own you can still connect it to something that resonates with your audience. #ifyoumarket #B2BMarketing

Learn more about your ad choices. Visit megaphone.fm/adchoices

26: Women in Marketing, with Erica Lanyon

Tue, 28 Aug 2018 07:30:00 -0000

Erica Lanyon, VP of Marketing at SourceDay, is back on the If You Market podcast this week to discuss Women in Marketing. We talk about getting raises and promotions, bias in the workplace, mentorship, when to get out, and my love hate relationship with the Ice Breakers Gum Unicorn commercial.

Learn more about your ad choices. Visit megaphone.fm/adchoices

25: You Want The PR? You Can't Handle The PR!!! with Karla Jo Helms

Tue, 14 Aug 2018 05:31:00 -0000

This week we talked to Karla Jo Helms of JOTO PR. Karla Jo is the Chief Evangelist and Anti-PR Strategist for JoTo PR. Her Public Relations agency specializes in B2B and handles both crisis management and brand development PR. We discuss general B2B PR, fake news, information overload, how PR is measured, and how it sets the stage for sales and marketing. #B2B #IfYouMarket

Learn more about your ad choices. Visit megaphone.fm/adchoices

23: Why More of Your Business Should be Referrals

Tue, 17 Jul 2018 14:50:00 -0000

This week we speak with Bill Cates of Referral Coach International about how to get more referral business. Bill helps professionals and businesses multiply their best clients through more compelling messaging, referrals, and personal introductions. He was inducted into the Professional Speakers Hall of Fame in 2010, so you know he always brings his A game.

Learn more about your ad choices. Visit megaphone.fm/adchoices

22: What You Don't Know About Webinars Could Kill You, with Daniel Waas of GoToWebinar

Tue, 03 Jul 2018 06:45:00 -0000

We week on the If You Market podcast Daniel Waas gives us a peek into GoToWebinar's upcoming webinar marketplace and we discuss all things webinar. Did I mention Webinar? If you're concerned your webinars are putting valuable viewers to sleep, or if you just want to have better webinars, you need to hear what Daniel has to say. We also discuss his mild infatuation with the Hoff, deep infatuation with B2B marketing, and much more.

Learn more about your ad choices. Visit megaphone.fm/adchoices

21: The SDR Experiment, with Adam Schoenfeld

Tue, 19 Jun 2018 07:39:00 -0000

Cold calling is usually the job of the newest least experienced team members. We talked with Adam Schoenfeld, CEO of Siftrock, about developing an SDR team and his experiment getting in the trenches as an SDR.

Learn more about your ad choices. Visit megaphone.fm/adchoices

20: The Importance of Aligning Sales & Marketing, with Erica Lanyon

Tue, 05 Jun 2018 07:22:00 -0000

This week on the If You Market podcast we talk with the VP of Marketing at SourceDay, Erica Lanyon, about the importance of aligning sales & marketing. With a “get it done” attitude, Erica is great at juggling multiple priorities and evaluating situations from every possible angle.

Learn more about your ad choices. Visit megaphone.fm/adchoices

19: How to Build Influencer Relationships, with Jaxson Khan

Tue, 22 May 2018 00:49:00 -0000

In this episode of the If You Market podcast we talk with Jaxson Khan about building influencer relationships, finding the right influencers for you, and how to approach and maintain relationships with influencers. Jaxson Khan is the Head of Marketing at Nudge.ai, a relationship intelligence platform that helps businesses find and grow the right relationships to drive revenue.

Learn more about your ad choices. Visit megaphone.fm/adchoices

18: Site Search with Stephen Zakur

Wed, 09 May 2018 07:24:00 -0000

In this episode of the If You Market podcast we discuss Site Search with Stephen Zakur. Site Search is often overlooked causing a substantial percentage of many companies SEO and brand investment to slip through the cracks. Stephen Zakur is the CEO of Solosegment, a Site Search analytics company. He has been building and leading technology organizations for twenty years. Steve’s business philosophy is best summarized by a shamelessly stolen phrase: Think Big, Start Small, Go Fast.

Learn more about your ad choices. Visit megaphone.fm/adchoices

17: Upstream Marketing with Laura Patterson

Mon, 23 Apr 2018 19:00:00 -0000

In this episode of the Elephant Test we discuss upstream and downstream marketing with Laura Patterson. Downstream marketing will have to wait for another time, our focus on this episode was all upstream. Laura is the President of VisionEdge Marketing. She spent 20 years in the industry before co-founding VisionEdge Marketing in 1999, including 14 years at Motorola, where she held a variety of roles ultimately serving as Director of Customer Marketing and Brand Strategy.

Learn more about your ad choices. Visit megaphone.fm/adchoices

16: B2B Data with Ruth Stevens

Tue, 10 Apr 2018 21:31:00 -0000

In this episode with talk with Ruth Stevens about all things B2B data, Data sources, Uses and Hygiene.

Learn more about your ad choices. Visit megaphone.fm/adchoices

15: Top of Funnel Digital Marketing w/ Jordan Mason

Tue, 27 Mar 2018 13:00:00 -0000

In this episode we discuss top of funnel lead generation with Jordan Mason. Jordan is the digital marketing manager for Marchex, a call analytics company. We focus mainly on SEM and content, with some discussion of SEO, email marketing, social media and retargeting.

Learn more about your ad choices. Visit megaphone.fm/adchoices

14: Marketing Automation w/ Ali Jawin

Tue, 13 Mar 2018 14:00:00 -0000

Ali Jawin is the Global Marketing Automation Manager at Risk Methods, a global company that helps manufacturers of all sizes protect their supply chain from risk. She is responsible for providing best practices guidance, marketing systems management, enabling technical infrastructure and reporting and analytics for all marketing functions.

Learn more about your ad choices. Visit megaphone.fm/adchoices

13: Growth Marketing w/ Brandon Redlinger

Tue, 27 Feb 2018 00:05:00 -0000

Brandon has a very diverse background as an athlete, teacher, health and wellness coach, top sales performer, and now the Director of Growth Marketing at Engagio. Here is his contact info: Email: Brandon@Engagio.com Personal Twitter @Brandon_Lee_09 Company Twitter: @Engagio Personal LinkedIn: https://www.linkedin.com/in/brandonredlinger Company LinkedIn: https://www.linkedin.com/company/6417884/ URL: www.engagio.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

12: Email Content Best Practices w/ Laura Lopuch

Mon, 12 Feb 2018 20:27:00 -0000

Laura Lopuch is an email conversion engineer. She helps startups and SaaS companies attract new leads via outreach emails and convert free trial users into paying customers. A storytelling approach is what she swears by for emails. So they’re gotta-take-action persuasive.

Learn more about your ad choices. Visit megaphone.fm/adchoices

11: Customer Feedback w/ Jeremy Bieger

Tue, 30 Jan 2018 00:32:00 -0000

Jeremy Bieger is Co-Founder and CEO of Pulse Insights, a company devoted to customer feedback. He has a background of excellence in leading teams and products to success. One thing that helps him get out of bed daily is his love and passion to build things, ranging from businesses to side projects.

Learn more about your ad choices. Visit megaphone.fm/adchoices

10: Meeting Maker Campaigns w/ Laura Beasley

Tue, 16 Jan 2018 07:57:00 -0000

In this episode Laurie Beasley describes Meeting Maker Campaigns. These are campaigns targeted at key accounts, which are comprised of multiple touches that often include a dimensional direct mail campaign, email campaign and detailed teleprospecting effort.

Learn more about your ad choices. Visit megaphone.fm/adchoices

9: Hiring the Right Marketing Team w/ Jamie Crosbie, part 2

Wed, 03 Jan 2018 06:13:00 -0000

Part 2 of our conversation with Jamie Crosbie on hiring a marketing team.

Learn more about your ad choices. Visit megaphone.fm/adchoices

8: Hiring the Right Marketing Team w/ Jamie Crosbie

Wed, 06 Dec 2017 18:41:32 -0000

Hiring decides so much of your team’s success for the future, so make sure you are hiring right. On episode eight of the elephant test Jamie Crosbie joins us to tell us how to find, interview, and hire the right kind of people for a quality marketing team.

Learn more about your ad choices. Visit megaphone.fm/adchoices

7: Multitouch Marketing Makes the Difference w/ Terry Hedden

Tue, 21 Nov 2017 01:08:00 -0000

How many touches does it take to break through? What kind of touches make the biggest difference? The more you leverage that multi-touch campaign concept, according to Terry Hedden, the more your ROI will go up. Terry is the CEO of Marketopia and is passionate about helping IT B2B companies grow through multi-touch marketing strategies and campaigns. We spoke with him at length about what multi-touch marketing looks like and how why your company can’t afford to not invest in this proven strategy.

Learn more about your ad choices. Visit megaphone.fm/adchoices

6: Why Employee Engagement Is Just As Important As Your Customer Experience w/ Charles Rogel

Mon, 23 Oct 2017 19:32:00 -0000

Marketing and employee engagement aren’t exactly known to go hand-in-hand.

But they should.

Your employee engagement is intertwined with your customer experience, which often begins with your marketing team.

Our guest today on The Elephant Test was Charles Rogel, CEO of DecisionWise. While his company literally wrote the book on employee engagement, Charles takes it one step further to show how engaged employees are the best brand ambassadors your marketing team could ask for.

Here’s some of the great insights Charles shared with us on why employee engagement is so important to your customer experience and how you can start to build that engagement today.

Learn more about your ad choices. Visit megaphone.fm/adchoices

5: Why Webinars Are (Still) Awesome w/ Mike Agron

Tue, 26 Sep 2017 20:45:00 -0000

Why would people want to outsource anything (including webinars)?

Because they don’t have the resources, or because they simply want to have the peace of mind that there’s somebody out there that’s going to take responsibility for a task or solution.

That’s the philosophy that Mike Agron took everywhere he went, from Apple to Oracle and eventually to his role as CEO of WebAttract. It became a natural way for him to organize his business.

In this episode, Mike shares what led to his passion for webinars and makes a compelling case for why high-quality webinars should be near the top of the list of enduringly successful marketing strategies.

Check out WebAttract’s ebook “WebinarReady” here.

You can also download their Ultimate Planning Checklist, see their work, or learn about webinar best practices.

Find a breakdown of this episode here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

4: Digital Marketing in the Zone w/ David Reske

Tue, 26 Sep 2017 15:18:00 -0000

In this episode we talk to David Reske, Founder and President of Nowspeed Marketing.

Learn more about your ad choices. Visit megaphone.fm/adchoices

3: What Marketers Do (And Don’t) Need to Know About Artificial Intelligence w/ Mike Moran

Mon, 25 Sep 2017 19:05:00 -0000

“Whether you’re scared or not about AI is mostly a personality test.” - Mike Moran

The onset of incredibly sophisticated artificial intelligence is inevitable. People on both sides of the coin—panic and relief—are predicting the same reality, they just have different perspectives on what that means for them.

Today, we’re focusing on what AI means for marketers. To learn that, we interviewed Mike Moran, author, professional speaker, and consultant on digital marketing. Mike has a wealth of experience in content marketing and AI, and he shared his thoughts on what marketers actually need to know about machine learning and what’s better left ignored.

Some places to check out:

Mike’s Vimeo

His book, Outside-In Marketing

His LinkedIn profile

The Biznology blog

Converseon.com and SoloSegment.com, places where you can see AI-infused marketing solutions happening now.

Learn more about your ad choices. Visit megaphone.fm/adchoices

2: Account-Based Marketing: What It Is, What It Isn’t, and How to Get Started w/ Charlie Liang

Mon, 25 Sep 2017 14:00:00 -0000

Account-based marketing, at its essence, is looking at accounts first.

Not leads. Not individuals. Accounts.

In this episode we talk to Charlie Liang, Director of Marketing at Engagio and someone who lives and breathes ABM every day. If you were unclear about exactly what ABM is, you won’t be after listening to this one. And for those of you who are ABM veterans, get ready to learn some things, too.

Be sure to check out Engagio.com/orchestration for Engagio’s Marketing Orchestration Playbook.

Find a breakdown of this episode here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

1: Data, Dashboards, and why Marketing should always be in the room w/ Laura Patterson

Mon, 25 Sep 2017 13:00:00 -0000

On this episode of The Elephant Test, we sat down with Laura Patterson of VisionEdge Marketing to talk about dashboards, data, and why marketing should always be in the room. As a marketing professional, it can often times feel like you’re an afterthought. Decisions are made without you, or you’re left out of meetings entirely. It can be really easy to feel like the caboose of the train, rather than the engine.

Learn more about your ad choices. Visit megaphone.fm/adchoices