Health Impressions: Authority, Acquisition, Retention https://www.tidalhealthgroup.com/podcast/ en Copyright 2025 All rights reserved. Welcome to Health Impressions: the show about Authority, Acquisition, and Retention. Hosted by Bryan Cush, Co-Founder of Tidal Health Group, a digital marketing agency specializing in healthcare. The show focuses on the cross sections of marketing, patient experience and product development. They explore strategies for providing high-quality care, enhancing patient experience and retention through cutting-edge technologies. They will be speaking with like-minded industry leaders who will be sharing their learnings and spilling some secrets too. https://megaphone.imgix.net/podcasts/a43c2f10-ecee-11ee-beca-5bf47190b88a/image/9ba62075a1734f2c50eb1644ef58908a.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress Health Impressions: Authority, Acquisition, Retention https://www.tidalhealthgroup.com/podcast/ yes episodic Bryan Cush Welcome to Health Impressions: the show about Authority, Acquisition, and Retention. Hosted by Bryan Cush, Co-Founder of Tidal Health Group, a digital marketing agency specializing in healthcare. The show focuses on the cross sections of marketing, patient experience and product development. They explore strategies for providing high-quality care, enhancing patient experience and retention through cutting-edge technologies. They will be speaking with like-minded industry leaders who will be sharing their learnings and spilling some secrets too. Welcome to Health Impressions: the show about Authority, Acquisition, and Retention. Hosted by Bryan Cush, Co-Founder of Tidal Health Group, a digital marketing agency specializing in healthcare.

The show focuses on the cross sections of marketing, patient experience and product development. They explore strategies for providing high-quality care, enhancing patient experience and retention through cutting-edge technologies. They will be speaking with like-minded industry leaders who will be sharing their learnings and spilling some secrets too.

]]> Bryan Cush media@tidalhealthgroup.com Beyond Chatbots: The New Era of Conversational Healthcare Websites Show notes: In this episode, Bryan Cush sits down with Teri Sun, Chief Strategy Officer at White Rhino, to explore how AI is transforming healthcare marketing. Teri explains how moving beyond static websites to dynamic, empathetic digital experiences can personalize patient journeys, using psychographic and emotional data to deliver clarity and trust. She also shares how AI is reshaping website development, making roles more interconnected and strategies more patient-focused. From real-time Personas to conversational websites, Teri envisions a future where healthcare digital experiences guide patients with tailored, supportive interactions at every step of their decision-making journey. Linkedin: https://www.linkedin.com/in/teribarrows/ Website: http://www.whiterhino.com Mon, 08 Dec 2025 14:43:00 -0000 full 2 11 Bryan Cush Show notes: In this episode, Bryan Cush sits down with Teri Sun, Chief Strategy Officer at White Rhino, to explore how AI is transforming healthcare marketing. Teri explains how moving beyond static websites to dynamic, empathetic digital experiences can personalize patient journeys, using psychographic and emotional data to deliver clarity and trust. She also shares how AI is reshaping website development, making roles more interconnected and strategies more patient-focused. From real-time Personas to conversational websites, Teri envisions a future where healthcare digital experiences guide patients with tailored, supportive interactions at every step of their decision-making journey. Linkedin: https://www.linkedin.com/in/teribarrows/ Website: http://www.whiterhino.com Show notes:

In this episode, Bryan Cush sits down with Teri Sun, Chief Strategy Officer at White Rhino, to explore how AI is transforming healthcare marketing. Teri explains how moving beyond static websites to dynamic, empathetic digital experiences can personalize patient journeys, using psychographic and emotional data to deliver clarity and trust.

She also shares how AI is reshaping website development, making roles more interconnected and strategies more patient-focused. From real-time Personas to conversational websites, Teri envisions a future where healthcare digital experiences guide patients with tailored, supportive interactions at every step of their decision-making journey.


Linkedin: https://www.linkedin.com/in/teribarrows/ 
Website: http://www.whiterhino.com

]]> 1567 Claim, Frame, Prove: Jason Barnard on Shaping Digital Brand Personas Show notes: In this episode, host Bryan Cush sits down with Jason Barnard for an eye-opening conversation on the powerful intersection of personal branding and digital algorithms. Together, they unpack how online personas can — and should — be intentionally designed to reflect and reinforce real-world credibility. Jason breaks down his signature framework, “Claim, Frame, and Prove,” which guides brands to take control of how they’re perceived by both AI systems and search engines. Drawing from Kalicube’s database of more than 9.4 billion data points, he explains how data-driven brand intelligence fuels visibility, trust, and authority in the digital landscape. Listeners will gain a deeper understanding of how to use SEO, AI, and digital brand strategy to not only rank higher but resonate stronger — transforming online perception into tangible business success. About the Guest: Jason Barnard is a serial entrepreneur, award-winning innovator, bestselling author and acclaimed keynote speaker. He’s the CEO and founder of Kalicube, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when million-dollar decisions are at stake. Linkedin: https://www.linkedin.com/in/jasonmbarnard/Website: https://jasonbarnard.com Mon, 10 Nov 2025 08:20:00 -0000 full Bryan Cush Show notes: In this episode, host Bryan Cush sits down with Jason Barnard for an eye-opening conversation on the powerful intersection of personal branding and digital algorithms. Together, they unpack how online personas can — and should — be intentionally designed to reflect and reinforce real-world credibility. Jason breaks down his signature framework, “Claim, Frame, and Prove,” which guides brands to take control of how they’re perceived by both AI systems and search engines. Drawing from Kalicube’s database of more than 9.4 billion data points, he explains how data-driven brand intelligence fuels visibility, trust, and authority in the digital landscape. Listeners will gain a deeper understanding of how to use SEO, AI, and digital brand strategy to not only rank higher but resonate stronger — transforming online perception into tangible business success. About the Guest: Jason Barnard is a serial entrepreneur, award-winning innovator, bestselling author and acclaimed keynote speaker. He’s the CEO and founder of Kalicube, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when million-dollar decisions are at stake. Linkedin: https://www.linkedin.com/in/jasonmbarnard/Website: https://jasonbarnard.com Show notes:

In this episode, host Bryan Cush sits down with Jason Barnard for an eye-opening conversation on the powerful intersection of personal branding and digital algorithms. Together, they unpack how online personas can — and should — be intentionally designed to reflect and reinforce real-world credibility.

Jason breaks down his signature framework, “Claim, Frame, and Prove,” which guides brands to take control of how they’re perceived by both AI systems and search engines. Drawing from Kalicube’s database of more than 9.4 billion data points, he explains how data-driven brand intelligence fuels visibility, trust, and authority in the digital landscape.

Listeners will gain a deeper understanding of how to use SEO, AI, and digital brand strategy to not only rank higher but resonate stronger — transforming online perception into tangible business success.


About the Guest:

Jason Barnard is a serial entrepreneur, award-winning innovator, bestselling author and acclaimed keynote speaker. He’s the CEO and founder of Kalicube, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when million-dollar decisions are at stake.

Linkedin: https://www.linkedin.com/in/jasonmbarnard/
Website: https://jasonbarnard.com

]]> 3360 From Search to Trust: How AI Is Changing the Patient Journey Show notes: On this episode, Bryan Cush sits down with Rob Klein, who brings decades of experience analyzing the ever-evolving healthcare sector, to explore the transformative role of AI in healthcare marketing. They discuss how emerging technologies are reshaping consumer interactions with hospital websites and influencing decision-making. Rob shares his perspective on building authentic brand messaging in an AI-driven world, outlining the shift from traditional keyword-focused strategies to more meaningful, content-led engagement. He emphasizes the balance between brand building and performance marketing, and the importance of connecting with consumers beyond transactional exchanges. Key topics include the challenges of creating transparent patient experiences, the power of consumer reviews in shaping brand perception, and tactical strategies for engaging Gen Z in healthcare storytelling. About the Guest: Rob Klein, Founder & CEO of Klein & Partners, is a nationally recognized leader in health care brand management and measurement; communications evaluation and measurement; and service line development, working with hospitals and health systems for 40 years. His focus on staying abreast with developments inside and outside of health care ensures strategic and tactical counsel well-beyond the numbers. Rob has a bachelor’s degree in marketing and a master’s degree in advertising from Michigan State University. He developed and teaches the SHSMD U online research class and has served on the SHSMD national board. Linkedin: https://www.linkedin.com/in/kleinbrandmanWebsite: www.kleinandpartners.com Mon, 06 Oct 2025 07:00:00 -0000 full Bryan Cush Show notes: On this episode, Bryan Cush sits down with Rob Klein, who brings decades of experience analyzing the ever-evolving healthcare sector, to explore the transformative role of AI in healthcare marketing. They discuss how emerging technologies are reshaping consumer interactions with hospital websites and influencing decision-making. Rob shares his perspective on building authentic brand messaging in an AI-driven world, outlining the shift from traditional keyword-focused strategies to more meaningful, content-led engagement. He emphasizes the balance between brand building and performance marketing, and the importance of connecting with consumers beyond transactional exchanges. Key topics include the challenges of creating transparent patient experiences, the power of consumer reviews in shaping brand perception, and tactical strategies for engaging Gen Z in healthcare storytelling. About the Guest: Rob Klein, Founder & CEO of Klein & Partners, is a nationally recognized leader in health care brand management and measurement; communications evaluation and measurement; and service line development, working with hospitals and health systems for 40 years. His focus on staying abreast with developments inside and outside of health care ensures strategic and tactical counsel well-beyond the numbers. Rob has a bachelor’s degree in marketing and a master’s degree in advertising from Michigan State University. He developed and teaches the SHSMD U online research class and has served on the SHSMD national board. Linkedin: https://www.linkedin.com/in/kleinbrandmanWebsite: www.kleinandpartners.com Show notes:

On this episode, Bryan Cush sits down with Rob Klein, who brings decades of experience analyzing the ever-evolving healthcare sector, to explore the transformative role of AI in healthcare marketing. They discuss how emerging technologies are reshaping consumer interactions with hospital websites and influencing decision-making.

Rob shares his perspective on building authentic brand messaging in an AI-driven world, outlining the shift from traditional keyword-focused strategies to more meaningful, content-led engagement. He emphasizes the balance between brand building and performance marketing, and the importance of connecting with consumers beyond transactional exchanges.

Key topics include the challenges of creating transparent patient experiences, the power of consumer reviews in shaping brand perception, and tactical strategies for engaging Gen Z in healthcare storytelling.

About the Guest:

Rob Klein, Founder & CEO of Klein & Partners, is a nationally recognized leader in health care brand management and measurement; communications evaluation and measurement; and service line development, working with hospitals and health systems for 40 years. His focus on staying abreast with developments inside and outside of health care ensures strategic and tactical counsel well-beyond the numbers. Rob has a bachelor’s degree in marketing and a master’s degree in advertising from Michigan State University. He developed and teaches the SHSMD U online research class and has served on the SHSMD national board.

Linkedin: https://www.linkedin.com/in/kleinbrandman
Website: www.kleinandpartners.com

]]> 2505 HIPAA and the Health Tech Hustle: Lessons from Eliyah Finkelstein Show notes: In this episode, host Bryan Cush speaks with Eliyah Finkelstein, co-founder of Vitalsphere Digital, about his journey from general app development to building impactful healthcare technology. Eliyah shares how Vitalsphere simplifies outdated systems to create user-friendly, HIPAA-compliant tools that improve patient care and streamline operations. They discuss the challenges of health tech, the importance of design for patients and caregivers, and standout projects—including a $300 million acquisition and collaborations with nonprofits like Pathways.org and Serum.org. Eliyah also offers insight into his development philosophy: in-house teams, senior engineers, and high-quality execution. About the Guest: Eliyah Finkelstein is the co-founder and CEO of Vitalsphere Digital, a software development agency focusing on healthcare technology. With over 15 years of experience in web and mobile app development, technical project management, and digital strategy, Eliyah has been committed to helping healthcare companies navigate the digital landscape. Linkedin: https://www.linkedin.com/in/eliyah-finkelstein-5a19b055/Website: https://vitalsphere.digital Mon, 22 Sep 2025 07:00:00 -0000 full Bryan Cush Show notes: In this episode, host Bryan Cush speaks with Eliyah Finkelstein, co-founder of Vitalsphere Digital, about his journey from general app development to building impactful healthcare technology. Eliyah shares how Vitalsphere simplifies outdated systems to create user-friendly, HIPAA-compliant tools that improve patient care and streamline operations. They discuss the challenges of health tech, the importance of design for patients and caregivers, and standout projects—including a $300 million acquisition and collaborations with nonprofits like Pathways.org and Serum.org. Eliyah also offers insight into his development philosophy: in-house teams, senior engineers, and high-quality execution. About the Guest: Eliyah Finkelstein is the co-founder and CEO of Vitalsphere Digital, a software development agency focusing on healthcare technology. With over 15 years of experience in web and mobile app development, technical project management, and digital strategy, Eliyah has been committed to helping healthcare companies navigate the digital landscape. Linkedin: https://www.linkedin.com/in/eliyah-finkelstein-5a19b055/Website: https://vitalsphere.digital Show notes:

In this episode, host Bryan Cush speaks with Eliyah Finkelstein, co-founder of Vitalsphere Digital, about his journey from general app development to building impactful healthcare technology. Eliyah shares how Vitalsphere simplifies outdated systems to create user-friendly, HIPAA-compliant tools that improve patient care and streamline operations.

They discuss the challenges of health tech, the importance of design for patients and caregivers, and standout projects—including a $300 million acquisition and collaborations with nonprofits like Pathways.org and Serum.org. Eliyah also offers insight into his development philosophy: in-house teams, senior engineers, and high-quality execution.


About the Guest:

Eliyah Finkelstein is the co-founder and CEO of Vitalsphere Digital, a software development agency focusing on healthcare technology. With over 15 years of experience in web and mobile app development, technical project management, and digital strategy, Eliyah has been committed to helping healthcare companies navigate the digital landscape.

Linkedin: https://www.linkedin.com/in/eliyah-finkelstein-5a19b055/
Website: https://vitalsphere.digital

]]> 2818 How Precina Health Built a Brand on Outcomes, Not Just Appointments Show notes: In this episode, Bryan Cush sits down with Dr. John Oberg, founder of Precina Health, to discuss how his team is transforming chronic disease care—especially for type 2 diabetes—through a highly personalized, tech-driven model. Dr. Oberg shares how his background and vision led to a 98% success rate in improving patient outcomes by focusing on the human side of medicine while integrating AI to reduce inefficiencies. The conversation covers how meeting patients where they are—both emotionally and practically—can drive real change, and how even techniques from FBI negotiations are being used to improve patient engagement. About the Guest: John Oberg is a founder, CEO, board director, advisor, professor, and investor known for guiding organizations through growth, conflict, and change. He co-founded Precina Health with Dr. Dustyn Williams, where they developed a breakthrough approach to treating Type 2 Diabetes. Previously, John founded Sedera, an Austin-based medical cost-sharing company that ranked #193 on the Inc. 500. He currently serves on the boards of OnlineMedEd and Health Admins, and advises major institutions through his firm, John Oberg Advisory. He holds a doctorate in Social Work from USC and an MBA in Policy & Planning and Technology Management from the University of New Mexico. He is also an adjunct professor at USC. With over 30 years of experience, John has led teams of 1,000+, authored patents, and launched multiple companies. Born and raised in Los Angeles, he now lives in Austin with his family. He enjoys outdoor activities, SCUBA diving, golf, and holds a second-degree black belt in orthodox karate. Mon, 08 Sep 2025 13:19:00 -0000 full Bryan Cush Show notes: In this episode, Bryan Cush sits down with Dr. John Oberg, founder of Precina Health, to discuss how his team is transforming chronic disease care—especially for type 2 diabetes—through a highly personalized, tech-driven model. Dr. Oberg shares how his background and vision led to a 98% success rate in improving patient outcomes by focusing on the human side of medicine while integrating AI to reduce inefficiencies. The conversation covers how meeting patients where they are—both emotionally and practically—can drive real change, and how even techniques from FBI negotiations are being used to improve patient engagement. About the Guest: John Oberg is a founder, CEO, board director, advisor, professor, and investor known for guiding organizations through growth, conflict, and change. He co-founded Precina Health with Dr. Dustyn Williams, where they developed a breakthrough approach to treating Type 2 Diabetes. Previously, John founded Sedera, an Austin-based medical cost-sharing company that ranked #193 on the Inc. 500. He currently serves on the boards of OnlineMedEd and Health Admins, and advises major institutions through his firm, John Oberg Advisory. He holds a doctorate in Social Work from USC and an MBA in Policy & Planning and Technology Management from the University of New Mexico. He is also an adjunct professor at USC. With over 30 years of experience, John has led teams of 1,000+, authored patents, and launched multiple companies. Born and raised in Los Angeles, he now lives in Austin with his family. He enjoys outdoor activities, SCUBA diving, golf, and holds a second-degree black belt in orthodox karate. Show notes:

In this episode, Bryan Cush sits down with Dr. John Oberg, founder of Precina Health, to discuss how his team is transforming chronic disease care—especially for type 2 diabetes—through a highly personalized, tech-driven model. Dr. Oberg shares how his background and vision led to a 98% success rate in improving patient outcomes by focusing on the human side of medicine while integrating AI to reduce inefficiencies. The conversation covers how meeting patients where they are—both emotionally and practically—can drive real change, and how even techniques from FBI negotiations are being used to improve patient engagement.


About the Guest:

John Oberg is a founder, CEO, board director, advisor, professor, and investor known for guiding organizations through growth, conflict, and change. He co-founded Precina Health with Dr. Dustyn Williams, where they developed a breakthrough approach to treating Type 2 Diabetes.

Previously, John founded Sedera, an Austin-based medical cost-sharing company that ranked #193 on the Inc. 500. He currently serves on the boards of OnlineMedEd and Health Admins, and advises major institutions through his firm, John Oberg Advisory. He holds a doctorate in Social Work from USC and an MBA in Policy & Planning and Technology Management from the University of New Mexico. He is also an adjunct professor at USC.

With over 30 years of experience, John has led teams of 1,000+, authored patents, and launched multiple companies. Born and raised in Los Angeles, he now lives in Austin with his family. He enjoys outdoor activities, SCUBA diving, golf, and holds a second-degree black belt in orthodox karate.

]]> 2407 How to Grow Your Medical Practice Without Growing Your Payroll In this episode, host Bryan Cush sits down with Bob Lachance to explore how Virtual Assistants (VAs) are revolutionizing the way medical practices run and grow. Known for helping businesses boost efficiency, Bob shares how VAs are solving one of healthcare’s biggest pain points: hiring and retaining talent. The conversation covers how VAs can handle everything from front desk coordination and billing to SEO and social media—allowing in-house staff to focus on high-value work. Bob explains how VAs can drive patient acquisition through smarter marketing, while also helping practices stay competitive with a stronger digital presence. He also breaks down how VAs are seamlessly integrated into medical teams, including how AI tools help them match a doctor’s voice and communication style. Bob and Bryan discuss the cost savings and operational benefits of outsourcing, and why more healthcare organizations are turning to VAs as a scalable, long-term solution. Packed with actionable insights, this episode offers a fresh look at how virtual staffing is changing the game for modern medical practices Mon, 25 Aug 2025 12:44:00 -0000 full 2 6 Bryan Cush In this episode, host Bryan Cush sits down with Bob Lachance to explore how Virtual Assistants (VAs) are revolutionizing the way medical practices run and grow. Known for helping businesses boost efficiency, Bob shares how VAs are solving one of healthcare’s biggest pain points: hiring and retaining talent. The conversation covers how VAs can handle everything from front desk coordination and billing to SEO and social media—allowing in-house staff to focus on high-value work. Bob explains how VAs can drive patient acquisition through smarter marketing, while also helping practices stay competitive with a stronger digital presence. He also breaks down how VAs are seamlessly integrated into medical teams, including how AI tools help them match a doctor’s voice and communication style. Bob and Bryan discuss the cost savings and operational benefits of outsourcing, and why more healthcare organizations are turning to VAs as a scalable, long-term solution. Packed with actionable insights, this episode offers a fresh look at how virtual staffing is changing the game for modern medical practices In this episode, host Bryan Cush sits down with Bob Lachance to explore how Virtual Assistants (VAs) are revolutionizing the way medical practices run and grow. Known for helping businesses boost efficiency, Bob shares how VAs are solving one of healthcare’s biggest pain points: hiring and retaining talent.

The conversation covers how VAs can handle everything from front desk coordination and billing to SEO and social media—allowing in-house staff to focus on high-value work. Bob explains how VAs can drive patient acquisition through smarter marketing, while also helping practices stay competitive with a stronger digital presence.

He also breaks down how VAs are seamlessly integrated into medical teams, including how AI tools help them match a doctor’s voice and communication style. Bob and Bryan discuss the cost savings and operational benefits of outsourcing, and why more healthcare organizations are turning to VAs as a scalable, long-term solution.

Packed with actionable insights, this episode offers a fresh look at how virtual staffing is changing the game for modern medical practices

]]> 1396 Empathy in Healthcare: Keeping It Human In this episode, host Bryan Cush sits down with Kirsten Lecky, Executive Vice President of Insights and Growth at WG Content, to explore the power of empathy in healthcare marketing. As AI, data, and technology continue to reshape the industry, they discuss why keeping the human element at the forefront is more important than ever. Kirsten shares her expertise on balancing technical efficiency with authentic, empathetic communication, emphasizing how storytelling and relationship-building lead to better outcomes and stronger trust—both within organizations and with patients. She also offers a fresh perspective on how AI can be leveraged as a tool for empathy, rather than a replacement for it, ensuring that technology enhances rather than diminishes human connection. Together, Bryan and Kirsten break down practical strategies for fostering an empathetic culture, from internal communication to patient engagement. They also tackle the fine balance between being found versus being chosen, revealing how healthcare marketers can create SEO-driven content that still feels personal, genuine, and patient-focused. Mon, 11 Aug 2025 09:00:00 -0000 full 2 5 Bryan Cush In this episode, host Bryan Cush sits down with Kirsten Lecky, Executive Vice President of Insights and Growth at WG Content, to explore the power of empathy in healthcare marketing. As AI, data, and technology continue to reshape the industry, they discuss why keeping the human element at the forefront is more important than ever. Kirsten shares her expertise on balancing technical efficiency with authentic, empathetic communication, emphasizing how storytelling and relationship-building lead to better outcomes and stronger trust—both within organizations and with patients. She also offers a fresh perspective on how AI can be leveraged as a tool for empathy, rather than a replacement for it, ensuring that technology enhances rather than diminishes human connection. Together, Bryan and Kirsten break down practical strategies for fostering an empathetic culture, from internal communication to patient engagement. They also tackle the fine balance between being found versus being chosen, revealing how healthcare marketers can create SEO-driven content that still feels personal, genuine, and patient-focused. In this episode, host Bryan Cush sits down with Kirsten Lecky, Executive Vice President of Insights and Growth at WG Content, to explore the power of empathy in healthcare marketing. As AI, data, and technology continue to reshape the industry, they discuss why keeping the human element at the forefront is more important than ever.


Kirsten shares her expertise on balancing technical efficiency with authentic, empathetic communication, emphasizing how storytelling and relationship-building lead to better outcomes and stronger trust—both within organizations and with patients. She also offers a fresh perspective on how AI can be leveraged as a tool for empathy, rather than a replacement for it, ensuring that technology enhances rather than diminishes human connection.


Together, Bryan and Kirsten break down practical strategies for fostering an empathetic culture, from internal communication to patient engagement. They also tackle the fine balance between being found versus being chosen, revealing how healthcare marketers can create SEO-driven content that still feels personal, genuine, and patient-focused.

]]> 1846 The Future of Healthcare SEO: Riding the AI Wave In this episode, Bryan Cush interviews Dale Bertrand, CEO of Fire and Spark, to discuss purpose-driven SEO and how healthcare organizations can leverage authority and engagement to meet Google’s high standards. They explore strategies to future-proof SEO in the age of AI and evolving consumer search behavior. Bertrand highlights the importance of showcasing authority signals and fostering engagement to improve rankings, while Cush emphasizes brand amplification as a key to digital marketing success. The conversation also delves into Google's rigorous standards for medical content, the rise of zero-click searches, and the transformative impact of AI on SEO. Packed with actionable insights, this episode is a must-listen for healthcare marketers navigating the fast-changing SEO landscape. Mon, 28 Jul 2025 05:00:00 -0000 full 2 4 Bryan Cush In this episode, Bryan Cush interviews Dale Bertrand, CEO of Fire and Spark, to discuss purpose-driven SEO and how healthcare organizations can leverage authority and engagement to meet Google’s high standards. They explore strategies to future-proof SEO in the age of AI and evolving consumer search behavior. Bertrand highlights the importance of showcasing authority signals and fostering engagement to improve rankings, while Cush emphasizes brand amplification as a key to digital marketing success. The conversation also delves into Google's rigorous standards for medical content, the rise of zero-click searches, and the transformative impact of AI on SEO. Packed with actionable insights, this episode is a must-listen for healthcare marketers navigating the fast-changing SEO landscape. In this episode, Bryan Cush interviews Dale Bertrand, CEO of Fire and Spark, to discuss purpose-driven SEO and how healthcare organizations can leverage authority and engagement to meet Google’s high standards. They explore strategies to future-proof SEO in the age of AI and evolving consumer search behavior.

Bertrand highlights the importance of showcasing authority signals and fostering engagement to improve rankings, while Cush emphasizes brand amplification as a key to digital marketing success. The conversation also delves into Google's rigorous standards for medical content, the rise of zero-click searches, and the transformative impact of AI on SEO. Packed with actionable insights, this episode is a must-listen for healthcare marketers navigating the fast-changing SEO landscape.


]]> 2609 The Last Mile: Why 81% of Healthcare Leads Never Convert In this episode, Bryan Cush discusses transformative approaches in healthcare marketing and patient engagement with Jessica Walker, CEO of CareSherpa. Walker shares her insights on bridging the gap between patient interest and appointment booking, emphasizing the critical "last mile" of healthcare as a consumer journey. This conversation explores the challenges faced by healthcare providers in converting leads to appointments, revealing how much potential revenue is lost due to inefficiencies in this process. The episode delves into strategies to rectify these gaps, such as mystery shopping and understanding patient inquiries through the lens of consumer behavior. Walker stresses the importance of treating patients like consumers, emphasizing the need for effective communication and understanding of the patient's journey. They discuss how traditional healthcare approaches must adapt to ensure a seamless consumer experience, using strategic touchpoints and technology to prevent potential revenue leaks and improve patient satisfaction. Mon, 14 Jul 2025 08:00:00 -0000 full Bryan Cush In this episode, Bryan Cush discusses transformative approaches in healthcare marketing and patient engagement with Jessica Walker, CEO of CareSherpa. Walker shares her insights on bridging the gap between patient interest and appointment booking, emphasizing the critical "last mile" of healthcare as a consumer journey. This conversation explores the challenges faced by healthcare providers in converting leads to appointments, revealing how much potential revenue is lost due to inefficiencies in this process. The episode delves into strategies to rectify these gaps, such as mystery shopping and understanding patient inquiries through the lens of consumer behavior. Walker stresses the importance of treating patients like consumers, emphasizing the need for effective communication and understanding of the patient's journey. They discuss how traditional healthcare approaches must adapt to ensure a seamless consumer experience, using strategic touchpoints and technology to prevent potential revenue leaks and improve patient satisfaction. In this episode, Bryan Cush discusses transformative approaches in healthcare marketing and patient engagement with Jessica Walker, CEO of CareSherpa. Walker shares her insights on bridging the gap between patient interest and appointment booking, emphasizing the critical "last mile" of healthcare as a consumer journey. This conversation explores the challenges faced by healthcare providers in converting leads to appointments, revealing how much potential revenue is lost due to inefficiencies in this process.

The episode delves into strategies to rectify these gaps, such as mystery shopping and understanding patient inquiries through the lens of consumer behavior. Walker stresses the importance of treating patients like consumers, emphasizing the need for effective communication and understanding of the patient's journey. They discuss how traditional healthcare approaches must adapt to ensure a seamless consumer experience, using strategic touchpoints and technology to prevent potential revenue leaks and improve patient satisfaction.


]]> 2305 From Authority to Growth: Turning Online Presence into Patients In this episode, host Bryan Cush is joined by Evan Steele, Founder and CEO of Rater8, as they delve into the nuances of online reputation and authority in the health sector. The discussion opens with Evan introducing Rater8 and his extensive background in healthcare IT. As a leader in reputation management, Evan emphasizes the importance of maintaining an excellent online presence to enhance patient trust and engagement. The central theme of the episode lies in differentiating between web authority and reputation authority in healthcare. Evan explains that while they may overlap, each requires distinct strategies to optimize them. He delves into the mechanics of how Google's algorithm evaluates online reputation, stressing the significance of frequent patient reviews, high star ratings, and active engagement through responding to reviews. This ecosystem not only impacts the SEO of healthcare providers' websites but can also heavily influence patient acquisition. The episode touches on how tools like Google Maps are integral in establishing a practice’s online presence and how careful management of listings can lead to increased patient trust and engagement. Mon, 30 Jun 2025 08:00:00 -0000 full 2 2 Bryan Cush In this episode, host Bryan Cush is joined by Evan Steele, Founder and CEO of Rater8, as they delve into the nuances of online reputation and authority in the health sector. The discussion opens with Evan introducing Rater8 and his extensive background in healthcare IT. As a leader in reputation management, Evan emphasizes the importance of maintaining an excellent online presence to enhance patient trust and engagement. The central theme of the episode lies in differentiating between web authority and reputation authority in healthcare. Evan explains that while they may overlap, each requires distinct strategies to optimize them. He delves into the mechanics of how Google's algorithm evaluates online reputation, stressing the significance of frequent patient reviews, high star ratings, and active engagement through responding to reviews. This ecosystem not only impacts the SEO of healthcare providers' websites but can also heavily influence patient acquisition. The episode touches on how tools like Google Maps are integral in establishing a practice’s online presence and how careful management of listings can lead to increased patient trust and engagement. In this episode, host Bryan Cush is joined by Evan Steele, Founder and CEO of Rater8, as they delve into the nuances of online reputation and authority in the health sector. The discussion opens with Evan introducing Rater8 and his extensive background in healthcare IT. As a leader in reputation management, Evan emphasizes the importance of maintaining an excellent online presence to enhance patient trust and engagement.


The central theme of the episode lies in differentiating between web authority and reputation authority in healthcare. Evan explains that while they may overlap, each requires distinct strategies to optimize them. He delves into the mechanics of how Google's algorithm evaluates online reputation, stressing the significance of frequent patient reviews, high star ratings, and active engagement through responding to reviews. This ecosystem not only impacts the SEO of healthcare providers' websites but can also heavily influence patient acquisition. The episode touches on how tools like Google Maps are integral in establishing a practice’s online presence and how careful management of listings can lead to increased patient trust and engagement.


]]> 2480 Healthcare Branding Essentials with Saul Marquez In this episode, host Bryan Cush engages with Saul Marquez, CEO of Outcomes Rocket, as they delve into the nuances of brand strategy in healthcare. Through their conversation, they unpack the intersection of corporate experience and entrepreneurship, emphasizing the pivotal role that strategy plays in achieving impactful marketing outcomes. Saul shares his journey from a fruitful career in medical devices to launching Outcomes Rocket, underlining the importance of having clear brand messaging and understanding the personas of your target audience. This discussion is rich with insights into how effective brand marketing can drive performance, conversion, and retention within the healthcare and health tech sectors. Saul elaborates on the foundational elements of a robust brand strategy, including the necessity of constructing a concise brand house consisting of promises, attributes, and pillars. On the tactical level, he advises on leveraging both qualitative and quantitative data to optimize web conversions and overall marketing performance. He also touches on the significance of learning from mentors, the essential practice of mindfulness, and accepting personal challenges to overcome entrepreneurial fears. Mon, 16 Jun 2025 08:00:00 -0000 full 2 1 Bryan Cush In this episode, host Bryan Cush engages with Saul Marquez, CEO of Outcomes Rocket, as they delve into the nuances of brand strategy in healthcare. Through their conversation, they unpack the intersection of corporate experience and entrepreneurship, emphasizing the pivotal role that strategy plays in achieving impactful marketing outcomes. Saul shares his journey from a fruitful career in medical devices to launching Outcomes Rocket, underlining the importance of having clear brand messaging and understanding the personas of your target audience. This discussion is rich with insights into how effective brand marketing can drive performance, conversion, and retention within the healthcare and health tech sectors. Saul elaborates on the foundational elements of a robust brand strategy, including the necessity of constructing a concise brand house consisting of promises, attributes, and pillars. On the tactical level, he advises on leveraging both qualitative and quantitative data to optimize web conversions and overall marketing performance. He also touches on the significance of learning from mentors, the essential practice of mindfulness, and accepting personal challenges to overcome entrepreneurial fears. In this episode, host Bryan Cush engages with Saul Marquez, CEO of Outcomes Rocket, as they delve into the nuances of brand strategy in healthcare. Through their conversation, they unpack the intersection of corporate experience and entrepreneurship, emphasizing the pivotal role that strategy plays in achieving impactful marketing outcomes. Saul shares his journey from a fruitful career in medical devices to launching Outcomes Rocket, underlining the importance of having clear brand messaging and understanding the personas of your target audience.

This discussion is rich with insights into how effective brand marketing can drive performance, conversion, and retention within the healthcare and health tech sectors. Saul elaborates on the foundational elements of a robust brand strategy, including the necessity of constructing a concise brand house consisting of promises, attributes, and pillars. On the tactical level, he advises on leveraging both qualitative and quantitative data to optimize web conversions and overall marketing performance. He also touches on the significance of learning from mentors, the essential practice of mindfulness, and accepting personal challenges to overcome entrepreneurial fears.


]]> 3016 Navigating the Challenges of Healthcare Branding and Authority https://healthimpressions.podbean.com/e/navigating-the-challenges-of-healthcare-branding-and-authority/ Show notes: In this episode, hosts Bryan and Jay invite Dean Browell, a researcher and strategist at Discover Feedback, to dissect the intricacies of healthcare consumer behavior. Dean specializes in applying ethnography online to decode decision-making processes in the healthcare industry. Listen in as Dean delves into the challenges of healthcare research and the vital importance of assessing available data for decision-makers. He advocates for a holistic approach that combines quantitative and qualitative insights to gain a profound understanding of consumer behavior. Dean questions the relevance of Net Promoter Scores (NPS) and encourages a deeper exploration of the gap between consumer statements and actions. He emphasizes understanding brand perception from the consumer's perspective. Join us to uncover the intricacies of healthcare consumer behavior and its impact on industry decision-making.   About the guest: Dean Browell leads Feedback’s research as resident PhD with a passion for how generations interact online. His work can be seen across many industries including tourism, automotive, retail, healthcare, and education. Dean served for six years as a Board Member of the Society for Healthcare Strategy & Market Development (SHSMD) and is the President of the Board of Directors for The Poe Museum. A co-author of the book Don't You Forget About Gen X, Dean teaches Social Media Research at Virginia Commonwealth University's School of Business and is a co-founder of the cultural education project Hidden In Plain Site.   Learn more about Dean Browell: LinkedIn - https://www.linkedin.com/in/deanbrowell Website - https://discoverfeedback.com/   Learn more about Jay Parkinson, MD: LinkedIn - https://www.linkedin.com/in/parkinsonjay/ Website - https://www.sanabenefits.com/    Learn more about Bryan Cush, MS: LinkedIn - https://www.linkedin.com/in/bryancush/   Learn more about Tidal Health Group: Website - https://www.tidalhealthgroup.com/ LinkedIn - https://www.linkedin.com/company/tidal-health-group YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q Instagram - https://www.instagram.com/tidalhealthgroup/ Facebook - https://www.facebook.com/TidalHealthGroup/ Mon, 23 Oct 2023 12:00:00 -0000 Navigating the Challenges of Healthcare Branding and Authority full 10 Bryan Cush Show notes: In this episode, hosts Bryan and Jay invite Dean Browell, a researcher and strategist at Discover Feedback, to dissect the intricacies of healthcare consumer behavior. Dean specializes in applying ethnography online to decode decision-mak... Show notes: In this episode, hosts Bryan and Jay invite Dean Browell, a researcher and strategist at Discover Feedback, to dissect the intricacies of healthcare consumer behavior. Dean specializes in applying ethnography online to decode decision-making processes in the healthcare industry. Listen in as Dean delves into the challenges of healthcare research and the vital importance of assessing available data for decision-makers. He advocates for a holistic approach that combines quantitative and qualitative insights to gain a profound understanding of consumer behavior. Dean questions the relevance of Net Promoter Scores (NPS) and encourages a deeper exploration of the gap between consumer statements and actions. He emphasizes understanding brand perception from the consumer's perspective. Join us to uncover the intricacies of healthcare consumer behavior and its impact on industry decision-making.   About the guest: Dean Browell leads Feedback’s research as resident PhD with a passion for how generations interact online. His work can be seen across many industries including tourism, automotive, retail, healthcare, and education. Dean served for six years as a Board Member of the Society for Healthcare Strategy & Market Development (SHSMD) and is the President of the Board of Directors for The Poe Museum. A co-author of the book Don't You Forget About Gen X, Dean teaches Social Media Research at Virginia Commonwealth University's School of Business and is a co-founder of the cultural education project Hidden In Plain Site.   Learn more about Dean Browell: LinkedIn - https://www.linkedin.com/in/deanbrowell Website - https://discoverfeedback.com/   Learn more about Jay Parkinson, MD: LinkedIn - https://www.linkedin.com/in/parkinsonjay/ Website - https://www.sanabenefits.com/    Learn more about Bryan Cush, MS: LinkedIn - https://www.linkedin.com/in/bryancush/   Learn more about Tidal Health Group: Website - https://www.tidalhealthgroup.com/ LinkedIn - https://www.linkedin.com/company/tidal-health-group YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q Instagram - https://www.instagram.com/tidalhealthgroup/ Facebook - https://www.facebook.com/TidalHealthGroup/ Show notes:

In this episode, hosts Bryan and Jay invite Dean Browell, a researcher and strategist at Discover Feedback, to dissect the intricacies of healthcare consumer behavior. Dean specializes in applying ethnography online to decode decision-making processes in the healthcare industry. Listen in as Dean delves into the challenges of healthcare research and the vital importance of assessing available data for decision-makers. He advocates for a holistic approach that combines quantitative and qualitative insights to gain a profound understanding of consumer behavior. Dean questions the relevance of Net Promoter Scores (NPS) and encourages a deeper exploration of the gap between consumer statements and actions. He emphasizes understanding brand perception from the consumer's perspective. Join us to uncover the intricacies of healthcare consumer behavior and its impact on industry decision-making.

 

About the guest:

Dean Browell leads Feedback’s research as resident PhD with a passion for how generations interact online. His work can be seen across many industries including tourism, automotive, retail, healthcare, and education. Dean served for six years as a Board Member of the Society for Healthcare Strategy & Market Development (SHSMD) and is the President of the Board of Directors for The Poe Museum. A co-author of the book Don't You Forget About Gen X, Dean teaches Social Media Research at Virginia Commonwealth University's School of Business and is a co-founder of the cultural education project Hidden In Plain Site.

 

Learn more about Dean Browell:

LinkedIn - https://www.linkedin.com/in/deanbrowell

Website - https://discoverfeedback.com/

 

Learn more about Jay Parkinson, MD:

LinkedIn - https://www.linkedin.com/in/parkinsonjay/

Website - https://www.sanabenefits.com/ 

 

Learn more about Bryan Cush, MS:

LinkedIn - https://www.linkedin.com/in/bryancush/

 

Learn more about Tidal Health Group:

Website - https://www.tidalhealthgroup.com/

LinkedIn - https://www.linkedin.com/company/tidal-health-group

YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q

Instagram - https://www.instagram.com/tidalhealthgroup/

Facebook - https://www.facebook.com/TidalHealthGroup/

]]> 3122 yes EEATing Up Credibility: Navigating Healthcare SEO with Lily Ray https://healthimpressions.podbean.com/e/eating-up-credibility-navigating-healthcare-seo-with-lily-ray/ Show notes: Hosted by Bryan and Jay, this episode welcomes special guest Lily Ray, a digital marketing expert. Tune in as Lily delves into Google's EEAT guidelines—Experience, Expertise, Authoritativeness, Trustworthiness—and their vital role in the healthcare industry. Lily decodes how Google's algorithms lean on its Knowledge Graph to gauge content credibility. In healthcare, where accurate information is paramount, EEAT takes center stage. Discover how Google prioritizes trusted sources like Mayo Clinic and CDC for health-related searches. The trio explores challenges faced by smaller healthcare players in search visibility. Lily's advice? Forge a digital presence through personal websites, optimized profiles, and social media to establish credibility. Lily predicts Google's focus on individual experts, while spotlighting the ascendancy of video via platforms like YouTube and TikTok in healthcare marketing.   About the guest: Lily Ray is the Sr. Director, SEO & Head of Organic Research at Amsive Digital, where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high-impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, e-commerce, b2b, and CPG sites. She loves diving into algorithm updates, assessing quality issues, and solving technical SEO mysteries.   Learn more about Lily Ray: Website - https://lilyray.nyc/ LinkedIn - https://www.linkedin.com/in/lily-ray/ Facebook - https://www.facebook.com/lilyraynyc/ IG - https://www.instagram.com/lilyraynyc/ Twitter - https://twitter.com/lilyraynyc   Learn more about Jay Parkinson, MD: LinkedIn - https://www.linkedin.com/in/parkinsonjay/ Website - https://www.sanabenefits.com/    Learn more about Bryan Cush, MS: LinkedIn - https://www.linkedin.com/in/bryancush/   Learn more about Tidal Health Group: Website - https://www.tidalhealthgroup.com/ LinkedIn - https://www.linkedin.com/company/tidal-health-group YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q Instagram - https://www.instagram.com/tidalhealthgroup/ Facebook - https://www.facebook.com/TidalHealthGroup/ We would greatly appreciate your feedback or if you have an interested guest, please don't hesitate to reach out to us via email at: media@tidalhealthgroup.com Mon, 09 Oct 2023 12:00:00 -0000 EEATing Up Credibility: Navigating Healthcare SEO with Lily Ray full 9 Bryan Cush Show notes: Hosted by Bryan and Jay, this episode welcomes special guest Lily Ray, a digital marketing expert. Tune in as Lily delves into Google's EEAT guidelines—Experience, Expertise, Authoritativeness, Trustworthiness—and their vital role in the ... Show notes: Hosted by Bryan and Jay, this episode welcomes special guest Lily Ray, a digital marketing expert. Tune in as Lily delves into Google's EEAT guidelines—Experience, Expertise, Authoritativeness, Trustworthiness—and their vital role in the healthcare industry. Lily decodes how Google's algorithms lean on its Knowledge Graph to gauge content credibility. In healthcare, where accurate information is paramount, EEAT takes center stage. Discover how Google prioritizes trusted sources like Mayo Clinic and CDC for health-related searches. The trio explores challenges faced by smaller healthcare players in search visibility. Lily's advice? Forge a digital presence through personal websites, optimized profiles, and social media to establish credibility. Lily predicts Google's focus on individual experts, while spotlighting the ascendancy of video via platforms like YouTube and TikTok in healthcare marketing.   About the guest: Lily Ray is the Sr. Director, SEO & Head of Organic Research at Amsive Digital, where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high-impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, e-commerce, b2b, and CPG sites. She loves diving into algorithm updates, assessing quality issues, and solving technical SEO mysteries.   Learn more about Lily Ray: Website - https://lilyray.nyc/ LinkedIn - https://www.linkedin.com/in/lily-ray/ Facebook - https://www.facebook.com/lilyraynyc/ IG - https://www.instagram.com/lilyraynyc/ Twitter - https://twitter.com/lilyraynyc   Learn more about Jay Parkinson, MD: LinkedIn - https://www.linkedin.com/in/parkinsonjay/ Website - https://www.sanabenefits.com/    Learn more about Bryan Cush, MS: LinkedIn - https://www.linkedin.com/in/bryancush/   Learn more about Tidal Health Group: Website - https://www.tidalhealthgroup.com/ LinkedIn - https://www.linkedin.com/company/tidal-health-group YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q Instagram - https://www.instagram.com/tidalhealthgroup/ Facebook - https://www.facebook.com/TidalHealthGroup/ We would greatly appreciate your feedback or if you have an interested guest, please don't hesitate to reach out to us via email at: media@tidalhealthgroup.com Show notes:

Hosted by Bryan and Jay, this episode welcomes special guest Lily Ray, a digital marketing expert. Tune in as Lily delves into Google's EEAT guidelines—Experience, Expertise, Authoritativeness, Trustworthiness—and their vital role in the healthcare industry. Lily decodes how Google's algorithms lean on its Knowledge Graph to gauge content credibility. In healthcare, where accurate information is paramount, EEAT takes center stage. Discover how Google prioritizes trusted sources like Mayo Clinic and CDC for health-related searches. The trio explores challenges faced by smaller healthcare players in search visibility. Lily's advice? Forge a digital presence through personal websites, optimized profiles, and social media to establish credibility. Lily predicts Google's focus on individual experts, while spotlighting the ascendancy of video via platforms like YouTube and TikTok in healthcare marketing.

 

About the guest:

Lily Ray is the Sr. Director, SEO & Head of Organic Research at Amsive Digital, where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high-impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, e-commerce, b2b, and CPG sites. She loves diving into algorithm updates, assessing quality issues, and solving technical SEO mysteries.

 

Learn more about Lily Ray:

Website - https://lilyray.nyc/

LinkedIn - https://www.linkedin.com/in/lily-ray/

Facebook - https://www.facebook.com/lilyraynyc/

IG - https://www.instagram.com/lilyraynyc/

Twitter - https://twitter.com/lilyraynyc

 

Learn more about Jay Parkinson, MD:

LinkedIn - https://www.linkedin.com/in/parkinsonjay/

Website - https://www.sanabenefits.com/ 

 

Learn more about Bryan Cush, MS:

LinkedIn - https://www.linkedin.com/in/bryancush/

 

Learn more about Tidal Health Group:

Website - https://www.tidalhealthgroup.com/

LinkedIn - https://www.linkedin.com/company/tidal-health-group

YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q

Instagram - https://www.instagram.com/tidalhealthgroup/

Facebook - https://www.facebook.com/TidalHealthGroup/

We would greatly appreciate your feedback or if you have an interested guest, please don't hesitate to reach out to us via email at:
media@tidalhealthgroup.com

]]> 2323 yes The Evolution of Consumer-Centered Experiences in Healthcare https://healthimpressions.podbean.com/e/the-evolution-of-consumer-centered-experiences-in-healthcare/ Show Notes: Join hosts Bryan Cush and Jay Parkinson with guest Jared Johnson, a 30-year healthcare marketing veteran and host of Healthcare Rap podcast, as they discuss the importance of meeting evolving consumer expectations in healthcare. Jared highlights the shift from consumer choices to expectations, the demand for consumer-friendly options, and the role of accessibility, availability, and visibility. He also stresses the value of virtual care in simplifying healthcare for consumers without burdening providers. Discover how consumer-centered experiences shape healthcare's future. About the Guest: Part consultant and part thought leader, Jared is one of the most influential voices working to accelerate the digital transformation of healthcare. When something new comes around, he’s the one who checks it out, which might explain why he frequently finds himself on the forefront of digital engagement. Jared is a digital transformation consultant, rapping keynote speaker, prolific content creator, #DigitalHealth Top 100 Influencer, host of the Healthcare Rap Podcast, and author of Connect the Docs: Put Digital Health Into Practice. When he isn’t playing digital hipster (he was podcasting before it was cool, or so he tells himself), he can be found running obstacle course races or hiking the Grand Canyon. Learn more about Jared Johnson: LinkedIn - https://www.linkedin.com/in/jaredjohnson/ Website - https://shiftforwardhealth.com/ Learn more about Jay Parkinson, MD: LinkedIn - https://www.linkedin.com/in/parkinsonjay/ Website - https://www.sanabenefits.com/  Learn more about Bryan Cush, MS: LinkedIn - https://www.linkedin.com/in/bryancush/ Learn more about Tidal Health Group: Website - https://www.tidalhealthgroup.com/ LinkedIn - https://www.linkedin.com/company/tidal-health-group YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q Instagram - https://www.instagram.com/tidalhealthgroup/ Facebook - https://www.facebook.com/TidalHealthGroup/ We would greatly appreciate your feedback or if you have an interested guest, please don't hesitate to reach out to us via email at: media@tidalhealthgroup.com Mon, 25 Sep 2023 12:00:00 -0000 The Evolution of Consumer-Centered Experiences in Healthcare full 8 Bryan Cush Show Notes:Join hosts Bryan Cush and Jay Parkinson with guest Jared Johnson, a 30-year healthcare marketing veteran and host of Healthcare Rap podcast, as they discuss the importance of meeting evolving consumer expectations in healthcare. Jared high... Show Notes: Join hosts Bryan Cush and Jay Parkinson with guest Jared Johnson, a 30-year healthcare marketing veteran and host of Healthcare Rap podcast, as they discuss the importance of meeting evolving consumer expectations in healthcare. Jared highlights the shift from consumer choices to expectations, the demand for consumer-friendly options, and the role of accessibility, availability, and visibility. He also stresses the value of virtual care in simplifying healthcare for consumers without burdening providers. Discover how consumer-centered experiences shape healthcare's future. About the Guest: Part consultant and part thought leader, Jared is one of the most influential voices working to accelerate the digital transformation of healthcare. When something new comes around, he’s the one who checks it out, which might explain why he frequently finds himself on the forefront of digital engagement. Jared is a digital transformation consultant, rapping keynote speaker, prolific content creator, #DigitalHealth Top 100 Influencer, host of the Healthcare Rap Podcast, and author of Connect the Docs: Put Digital Health Into Practice. When he isn’t playing digital hipster (he was podcasting before it was cool, or so he tells himself), he can be found running obstacle course races or hiking the Grand Canyon. Learn more about Jared Johnson: LinkedIn - https://www.linkedin.com/in/jaredjohnson/ Website - https://shiftforwardhealth.com/ Learn more about Jay Parkinson, MD: LinkedIn - https://www.linkedin.com/in/parkinsonjay/ Website - https://www.sanabenefits.com/  Learn more about Bryan Cush, MS: LinkedIn - https://www.linkedin.com/in/bryancush/ Learn more about Tidal Health Group: Website - https://www.tidalhealthgroup.com/ LinkedIn - https://www.linkedin.com/company/tidal-health-group YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q Instagram - https://www.instagram.com/tidalhealthgroup/ Facebook - https://www.facebook.com/TidalHealthGroup/ We would greatly appreciate your feedback or if you have an interested guest, please don't hesitate to reach out to us via email at: media@tidalhealthgroup.com Show Notes:
Join hosts Bryan Cush and Jay Parkinson with guest Jared Johnson, a 30-year healthcare marketing veteran and host of Healthcare Rap podcast, as they discuss the importance of meeting evolving consumer expectations in healthcare. Jared highlights the shift from consumer choices to expectations, the demand for consumer-friendly options, and the role of accessibility, availability, and visibility. He also stresses the value of virtual care in simplifying healthcare for consumers without burdening providers. Discover how consumer-centered experiences shape healthcare's future.

About the Guest:
Part consultant and part thought leader, Jared is one of the most influential voices working to accelerate the digital transformation of healthcare. When something new comes around, he’s the one who checks it out, which might explain why he frequently finds himself on the forefront of digital engagement. Jared is a digital transformation consultant, rapping keynote speaker, prolific content creator, #DigitalHealth Top 100 Influencer, host of the Healthcare Rap Podcast, and author of Connect the Docs: Put Digital Health Into Practice. When he isn’t playing digital hipster (he was podcasting before it was cool, or so he tells himself), he can be found running obstacle course races or hiking the Grand Canyon.

Learn more about Jared Johnson:

LinkedIn - https://www.linkedin.com/in/jaredjohnson/

Website - https://shiftforwardhealth.com/

Learn more about Jay Parkinson, MD:

LinkedIn - https://www.linkedin.com/in/parkinsonjay/

Website - https://www.sanabenefits.com/ 

Learn more about Bryan Cush, MS:

LinkedIn - https://www.linkedin.com/in/bryancush/

Learn more about Tidal Health Group:

Website - https://www.tidalhealthgroup.com/

LinkedIn - https://www.linkedin.com/company/tidal-health-group

YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q

Instagram - https://www.instagram.com/tidalhealthgroup/

Facebook - https://www.facebook.com/TidalHealthGroup/

We would greatly appreciate your feedback or if you have an interested guest, please don't hesitate to reach out to us via email at:
media@tidalhealthgroup.com

]]> 2575 yes Putting Patients First: Customization and Personalization in Healthcare https://healthimpressions.podbean.com/e/putting-patients-first-customization-and-personalization-in-healthcare/ Show notes: In this episode, hosts Bryan and Jay welcome guest speaker Dr. Zeev Neuwirth to discuss the importance of putting patients first and embracing customization in healthcare. Dr. Neuwirth emphasizes the need to recognize individual patient needs, moving away from a one-size-fits-all approach. He highlights successful examples of specialized clinics for seniors and women's health. The conversation also explores the potential of virtual care and digital solutions for personalized and accessible healthcare. Dr. Neuwirth  suggests healthcare can learn from industries like Amazon in terms of personalization and advocates for seamless integration of new digital solutions into traditional healthcare systems.   About the Guest: Dr. Zeev Neuwirth is a healthcare executive with over 15 years of clinical practice and over 15 years of experience in clinical operations, process improvement, population health & Innovation. In August 2017, Dr. Neuwirth launched an award winning healthcare podcast entitled, Creating a New Healthcare, with over 150 episodes posted to date. In 2019, Dr. Neuwirth published his first book, Reframing Healthcare - A Roadmap for Creating Disruptive Change, which achieved #1 status on Amazon in the category of Hospital & Health Policy. In Sept 2023, Dr. Neuwirth published, Beyond The Walls - the Megatrends, Movements & Market Disruptors Transforming American Healthcare which achieved #1 status on Amazon in the category of Hospital Administration. Zeev is an alum of Tufts University and the University of Pennsylvania School of Medicine, and received a Masters in Healthcare Management from the Harvard School of Public Health. He is a popular lecturer at both the Harvard School of Public Health and the Yale School of Public Health.   Learn more about Dr. Zeev Neuwirth: Website: https://www.reframehealthcare.org/ LinkedIn: https://www.linkedin.com/in/zeevneuwirth/ Order his book: Amazon Link   Learn more about Jay Parkinson, MD: LinkedIn - https://www.linkedin.com/in/parkinsonjay/ Website - https://www.sanabenefits.com/    Learn more about Bryan Cush, MS: LinkedIn - https://www.linkedin.com/in/bryancush/   Learn more about Tidal Health Group: Website - https://www.tidalhealthgroup.com/ LinkedIn - https://www.linkedin.com/company/tidal-health-group YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q Instagram - https://www.instagram.com/tidalhealthgroup/ Facebook - https://www.facebook.com/TidalHealthGroup/ Mon, 11 Sep 2023 12:00:00 -0000 Putting Patients First: Customization and Personalization in Healthcare full 7 Bryan Cush Show notes: In this episode, hosts Bryan and Jay welcome guest speaker Dr. Zeev Neuwirth to discuss the importance of putting patients first and embracing customization in healthcare. Dr. Neuwirth emphasizes the need to recognize individual patient n... Show notes: In this episode, hosts Bryan and Jay welcome guest speaker Dr. Zeev Neuwirth to discuss the importance of putting patients first and embracing customization in healthcare. Dr. Neuwirth emphasizes the need to recognize individual patient needs, moving away from a one-size-fits-all approach. He highlights successful examples of specialized clinics for seniors and women's health. The conversation also explores the potential of virtual care and digital solutions for personalized and accessible healthcare. Dr. Neuwirth  suggests healthcare can learn from industries like Amazon in terms of personalization and advocates for seamless integration of new digital solutions into traditional healthcare systems.   About the Guest: Dr. Zeev Neuwirth is a healthcare executive with over 15 years of clinical practice and over 15 years of experience in clinical operations, process improvement, population health & Innovation. In August 2017, Dr. Neuwirth launched an award winning healthcare podcast entitled, Creating a New Healthcare, with over 150 episodes posted to date. In 2019, Dr. Neuwirth published his first book, Reframing Healthcare - A Roadmap for Creating Disruptive Change, which achieved #1 status on Amazon in the category of Hospital & Health Policy. In Sept 2023, Dr. Neuwirth published, Beyond The Walls - the Megatrends, Movements & Market Disruptors Transforming American Healthcare which achieved #1 status on Amazon in the category of Hospital Administration. Zeev is an alum of Tufts University and the University of Pennsylvania School of Medicine, and received a Masters in Healthcare Management from the Harvard School of Public Health. He is a popular lecturer at both the Harvard School of Public Health and the Yale School of Public Health.   Learn more about Dr. Zeev Neuwirth: Website: https://www.reframehealthcare.org/ LinkedIn: https://www.linkedin.com/in/zeevneuwirth/ Order his book: Amazon Link   Learn more about Jay Parkinson, MD: LinkedIn - https://www.linkedin.com/in/parkinsonjay/ Website - https://www.sanabenefits.com/    Learn more about Bryan Cush, MS: LinkedIn - https://www.linkedin.com/in/bryancush/   Learn more about Tidal Health Group: Website - https://www.tidalhealthgroup.com/ LinkedIn - https://www.linkedin.com/company/tidal-health-group YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q Instagram - https://www.instagram.com/tidalhealthgroup/ Facebook - https://www.facebook.com/TidalHealthGroup/ Show notes:

In this episode, hosts Bryan and Jay welcome guest speaker Dr. Zeev Neuwirth to discuss the importance of putting patients first and embracing customization in healthcare. Dr. Neuwirth emphasizes the need to recognize individual patient needs, moving away from a one-size-fits-all approach. He highlights successful examples of specialized clinics for seniors and women's health. The conversation also explores the potential of virtual care and digital solutions for personalized and accessible healthcare. Dr. Neuwirth  suggests healthcare can learn from industries like Amazon in terms of personalization and advocates for seamless integration of new digital solutions into traditional healthcare systems.

 

About the Guest:

Dr. Zeev Neuwirth is a healthcare executive with over 15 years of clinical practice and over 15
years of experience in clinical operations, process improvement, population health & Innovation. In August 2017, Dr. Neuwirth launched an award winning healthcare podcast entitled, Creating a New Healthcare, with over 150 episodes posted to date. In 2019, Dr. Neuwirth published his first book, Reframing Healthcare - A Roadmap for Creating Disruptive Change, which achieved #1 status on Amazon in the category of Hospital & Health Policy. In Sept 2023, Dr. Neuwirth published, Beyond The Walls - the Megatrends, Movements & Market Disruptors Transforming American Healthcare which achieved #1 status on Amazon in the category of Hospital Administration. Zeev is an alum of Tufts University and the University of Pennsylvania School of Medicine, and received a Masters in Healthcare Management from the Harvard School of Public Health. He is a popular lecturer at both the Harvard School of Public Health and the Yale School of Public Health.

 

Learn more about Dr. Zeev Neuwirth:

Website: https://www.reframehealthcare.org/

LinkedIn: https://www.linkedin.com/in/zeevneuwirth/

Order his book: Amazon Link

 

Learn more about Jay Parkinson, MD:

LinkedIn - https://www.linkedin.com/in/parkinsonjay/

Website - https://www.sanabenefits.com/ 

 

Learn more about Bryan Cush, MS:

LinkedIn - https://www.linkedin.com/in/bryancush/

 

Learn more about Tidal Health Group:

Website - https://www.tidalhealthgroup.com/

LinkedIn - https://www.linkedin.com/company/tidal-health-group

YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q

Instagram - https://www.instagram.com/tidalhealthgroup/

Facebook - https://www.facebook.com/TidalHealthGroup/

]]> 2267 yes Staying Relevant in Healthcare: Audience Understanding, Marketing Process, and Brand Building https://healthimpressions.podbean.com/e/staying-relevant-in-healthcare-audience-understanding-marketing-process-and-brand-building/ Show Notes: In this episode, Bryan Cush interviews Jerry Hobbs, a seasoned healthcare marketer with over 30 years of experience. Jerry is the co-founder and CEO of Prairie Dog, a healthcare marketing agency that specializes in creating market-oriented strategies for healthcare organizations.Jerry and Bryan discuss the importance of market orientation, the power of ignorance, and the marketing process. They also delve into the diagnosis strategy tactic, the importance of understanding the human problem behind the business problem, and the need for creativity in healthcare marketing. Additionally, they touch on the impact of COVID-19 on healthcare marketing and the rise of telemedicine, the future of the industry, and the value of staying relevant to consumers. About the guest: Jerry Hobbs is the president and co-founder of Prairie Dog, a health care marketing group headquartered in Kansas City. Prairie Dog has consulted with more than 250 health systems, hospitals and healthcare organizations, working in all but five states. Prior to Prairie Dog, Jerry led strategy and marketing at a large Midwest health system. He also served as the service line director of a nationally-recognized women’s health service line. Jerry is a respected strategist and frequent speaker in the healthcare category. He earned an MBA from the University of Kansas. Learn more about Jerry Hobbs: LinkedIn - https://www.linkedin.com/in/jerry-hobbs-aa87294/ Twitter - @hobbs_jerry Website - pdog.com Learn more about Bryan Cush, MS: LinkedIn - https://www.linkedin.com/in/bryancush/ Learn more about Tidal Health Group: Website - https://www.tidalhealthgroup.com/ LinkedIn - https://www.linkedin.com/company/tidal-health-group YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q Instagram - https://www.instagram.com/tidalhealthgroup/ Facebook - https://www.facebook.com/TidalHealthGroup/ We would greatly appreciate your feedback or if you have an interested guest, please don't hesitate to reach out to us via email at: media@tidalhealthgroup.com Mon, 28 Aug 2023 12:50:54 -0000 Staying Relevant in Healthcare: Audience Understanding, Marketing Process, and Brand Building full 6 Bryan Cush Show Notes:In this episode, Bryan Cush interviews Jerry Hobbs, a seasoned healthcare marketer with over 30 years of experience. Jerry is the co-founder and CEO of Prairie Dog, a healthcare marketing agency that specializes in creating market-oriented... Show Notes: In this episode, Bryan Cush interviews Jerry Hobbs, a seasoned healthcare marketer with over 30 years of experience. Jerry is the co-founder and CEO of Prairie Dog, a healthcare marketing agency that specializes in creating market-oriented strategies for healthcare organizations.Jerry and Bryan discuss the importance of market orientation, the power of ignorance, and the marketing process. They also delve into the diagnosis strategy tactic, the importance of understanding the human problem behind the business problem, and the need for creativity in healthcare marketing. Additionally, they touch on the impact of COVID-19 on healthcare marketing and the rise of telemedicine, the future of the industry, and the value of staying relevant to consumers. About the guest: Jerry Hobbs is the president and co-founder of Prairie Dog, a health care marketing group headquartered in Kansas City. Prairie Dog has consulted with more than 250 health systems, hospitals and healthcare organizations, working in all but five states. Prior to Prairie Dog, Jerry led strategy and marketing at a large Midwest health system. He also served as the service line director of a nationally-recognized women’s health service line. Jerry is a respected strategist and frequent speaker in the healthcare category. He earned an MBA from the University of Kansas. Learn more about Jerry Hobbs: LinkedIn - https://www.linkedin.com/in/jerry-hobbs-aa87294/ Twitter - @hobbs_jerry Website - pdog.com Learn more about Bryan Cush, MS: LinkedIn - https://www.linkedin.com/in/bryancush/ Learn more about Tidal Health Group: Website - https://www.tidalhealthgroup.com/ LinkedIn - https://www.linkedin.com/company/tidal-health-group YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q Instagram - https://www.instagram.com/tidalhealthgroup/ Facebook - https://www.facebook.com/TidalHealthGroup/ We would greatly appreciate your feedback or if you have an interested guest, please don't hesitate to reach out to us via email at: media@tidalhealthgroup.com Show Notes:
In this episode, Bryan Cush interviews Jerry Hobbs, a seasoned healthcare marketer with over 30 years of experience. Jerry is the co-founder and CEO of Prairie Dog, a healthcare marketing agency that specializes in creating market-oriented strategies for healthcare organizations.Jerry and Bryan discuss the importance of market orientation, the power of ignorance, and the marketing process. They also delve into the diagnosis strategy tactic, the importance of understanding the human problem behind the business problem, and the need for creativity in healthcare marketing. Additionally, they touch on the impact of COVID-19 on healthcare marketing and the rise of telemedicine, the future of the industry, and the value of staying relevant to consumers.

About the guest:
Jerry Hobbs is the president and co-founder of Prairie Dog, a health care marketing group headquartered in Kansas City. Prairie Dog has consulted with more than 250 health systems, hospitals and healthcare organizations, working in all but five states. Prior to Prairie Dog, Jerry led strategy and marketing at a large Midwest health system. He also served as the service line director of a nationally-recognized women’s health service line. Jerry is a respected strategist and frequent speaker in the healthcare category. He earned an MBA from the University of Kansas.

Learn more about Jerry Hobbs:

LinkedIn - https://www.linkedin.com/in/jerry-hobbs-aa87294/

Twitter - @hobbs_jerry

Website - pdog.com

Learn more about Bryan Cush, MS:

LinkedIn - https://www.linkedin.com/in/bryancush/

Learn more about Tidal Health Group:

Website - https://www.tidalhealthgroup.com/

LinkedIn - https://www.linkedin.com/company/tidal-health-group

YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q

Instagram - https://www.instagram.com/tidalhealthgroup/

Facebook - https://www.facebook.com/TidalHealthGroup/

We would greatly appreciate your feedback or if you have an interested guest, please don't hesitate to reach out to us via email at:
media@tidalhealthgroup.com

]]> 3249 yes Unveiling the Broken Healthcare System: Empowering Patients Through Consumer-Centric Strategies https://healthimpressions.podbean.com/e/unveiling-the-broken-healthcare-system-empowering-patients-through-consumer-centric-strategies/ Show notes: Join Bryan Cush and Jay Parkinson in this captivating podcast episode as they interview Bethany Hale, a seasoned marketer with a strong background in consumer-focused industries. The conversation centers around the imperative of being consumer-first, with a particular focus on the healthcare industry. Bethany sheds light on the broken state of the US healthcare system and the intricate nature of the industry that poses challenges to prioritizing consumers. She emphasizes the paramount importance of understanding the needs and pain points of patients, while also stressing the significance of collaboration within the healthcare ecosystem to ensure the optimal patient experience. Bethany shares her personal journey, including her experience at Cedar, a health tech platform that tackled the issue of confusing and painful billing experiences for patients. Listeners gain valuable insights into the complexities of the healthcare industry and the critical role of consumer-centric approaches in providing effective and enjoyable experiences for both patients and healthcare providers. About the Guest: An award-winning expert creating resonant health-tech brands and impactful full stack marketing programs, Bethany Hale is currently the Chief Marketing Officer at tech-enabled insurance broker, Newfront. Bethany brings more than 25 years of experience across marketing strategy, brand development, digital marketing, and demand generation to this role. Prior to Newfront, Bethany served as Chief Marketing Officer for health-tech platform, Cedar, leading the company through several funding rounds and an acquisition, while supporting ARR growth of more than 8x over 3+ years. She’s a creative storyteller and thought leader who has worked with notable brands including IBM (Watson Health), American Express, Samsung Electronics, Pfizer, Adobe, and Microsoft. She’s also advised several start-up healthcare companies. Bethany earned an M.B.A. from Columbia Business School and a B.A. in Journalism from Michigan State University. She lives with her daughter and french bulldog in Brooklyn, NY and she fills her free time practicing new plant-based recipes and touring art galleries. Learn more about Bethany Hale, MBA: https://www.linkedin.com/in/bethany-hale-mba/ Learn more about Jay Parkinson, MD: LinkedIn - https://www.linkedin.com/in/parkinsonjay/ Website - https://www.sanabenefits.com/  Learn more about Bryan Cush, MS: LinkedIn - https://www.linkedin.com/in/bryancush/ Learn more about Tidal Health Group: Website - https://www.tidalhealthgroup.com/ LinkedIn - https://www.linkedin.com/company/tidal-health-group YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q Instagram - https://www.instagram.com/tidalhealthgroup/ Facebook - https://www.facebook.com/TidalHealthGroup/ We would greatly appreciate your feedback or if you have an interested guest, please don't hesitate to reach out to us via email at: media@tidalhealthgroup.com Mon, 14 Aug 2023 14:14:17 -0000 Unveiling the Broken Healthcare System: Empowering Patients Through Consumer-Centric Strategies full 5 Bryan Cush Show notes:Join Bryan Cush and Jay Parkinson in this captivating podcast episode as they interview Bethany Hale, a seasoned marketer with a strong background in consumer-focused industries. The conversation centers around the imperative of being cons... Show notes: Join Bryan Cush and Jay Parkinson in this captivating podcast episode as they interview Bethany Hale, a seasoned marketer with a strong background in consumer-focused industries. The conversation centers around the imperative of being consumer-first, with a particular focus on the healthcare industry. Bethany sheds light on the broken state of the US healthcare system and the intricate nature of the industry that poses challenges to prioritizing consumers. She emphasizes the paramount importance of understanding the needs and pain points of patients, while also stressing the significance of collaboration within the healthcare ecosystem to ensure the optimal patient experience. Bethany shares her personal journey, including her experience at Cedar, a health tech platform that tackled the issue of confusing and painful billing experiences for patients. Listeners gain valuable insights into the complexities of the healthcare industry and the critical role of consumer-centric approaches in providing effective and enjoyable experiences for both patients and healthcare providers. About the Guest: An award-winning expert creating resonant health-tech brands and impactful full stack marketing programs, Bethany Hale is currently the Chief Marketing Officer at tech-enabled insurance broker, Newfront. Bethany brings more than 25 years of experience across marketing strategy, brand development, digital marketing, and demand generation to this role. Prior to Newfront, Bethany served as Chief Marketing Officer for health-tech platform, Cedar, leading the company through several funding rounds and an acquisition, while supporting ARR growth of more than 8x over 3+ years. She’s a creative storyteller and thought leader who has worked with notable brands including IBM (Watson Health), American Express, Samsung Electronics, Pfizer, Adobe, and Microsoft. She’s also advised several start-up healthcare companies. Bethany earned an M.B.A. from Columbia Business School and a B.A. in Journalism from Michigan State University. She lives with her daughter and french bulldog in Brooklyn, NY and she fills her free time practicing new plant-based recipes and touring art galleries. Learn more about Bethany Hale, MBA: https://www.linkedin.com/in/bethany-hale-mba/ Learn more about Jay Parkinson, MD: LinkedIn - https://www.linkedin.com/in/parkinsonjay/ Website - https://www.sanabenefits.com/  Learn more about Bryan Cush, MS: LinkedIn - https://www.linkedin.com/in/bryancush/ Learn more about Tidal Health Group: Website - https://www.tidalhealthgroup.com/ LinkedIn - https://www.linkedin.com/company/tidal-health-group YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q Instagram - https://www.instagram.com/tidalhealthgroup/ Facebook - https://www.facebook.com/TidalHealthGroup/ We would greatly appreciate your feedback or if you have an interested guest, please don't hesitate to reach out to us via email at: media@tidalhealthgroup.com Show notes:
Join Bryan Cush and Jay Parkinson in this captivating podcast episode as they interview Bethany Hale, a seasoned marketer with a strong background in consumer-focused industries. The conversation centers around the imperative of being consumer-first, with a particular focus on the healthcare industry. Bethany sheds light on the broken state of the US healthcare system and the intricate nature of the industry that poses challenges to prioritizing consumers. She emphasizes the paramount importance of understanding the needs and pain points of patients, while also stressing the significance of collaboration within the healthcare ecosystem to ensure the optimal patient experience. Bethany shares her personal journey, including her experience at Cedar, a health tech platform that tackled the issue of confusing and painful billing experiences for patients. Listeners gain valuable insights into the complexities of the healthcare industry and the critical role of consumer-centric approaches in providing effective and enjoyable experiences for both patients and healthcare providers.

About the Guest:
An award-winning expert creating resonant health-tech brands and impactful full stack marketing programs, Bethany Hale is currently the Chief Marketing Officer at tech-enabled insurance broker, Newfront. Bethany brings more than 25 years of experience across marketing strategy, brand development, digital marketing, and demand generation to this role. Prior to Newfront, Bethany served as Chief Marketing Officer for health-tech platform, Cedar, leading the company through several funding rounds and an acquisition, while supporting ARR growth of more than 8x over 3+ years. She’s a creative storyteller and thought leader who has worked with notable brands including IBM (Watson Health), American Express, Samsung Electronics, Pfizer, Adobe, and Microsoft. She’s also advised several start-up healthcare companies.

Bethany earned an M.B.A. from Columbia Business School and a B.A. in Journalism from Michigan State University. She lives with her daughter and french bulldog in Brooklyn, NY and she fills her free time practicing new plant-based recipes and touring art galleries.

Learn more about Bethany Hale, MBA: https://www.linkedin.com/in/bethany-hale-mba/

Learn more about Jay Parkinson, MD:

LinkedIn - https://www.linkedin.com/in/parkinsonjay/

Website - https://www.sanabenefits.com/ 

Learn more about Bryan Cush, MS:

LinkedIn - https://www.linkedin.com/in/bryancush/

Learn more about Tidal Health Group:

Website - https://www.tidalhealthgroup.com/

LinkedIn - https://www.linkedin.com/company/tidal-health-group

YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q

Instagram - https://www.instagram.com/tidalhealthgroup/

Facebook - https://www.facebook.com/TidalHealthGroup/

We would greatly appreciate your feedback or if you have an interested guest, please don't hesitate to reach out to us via email at:
media@tidalhealthgroup.com

]]> 3312 yes Transforming Patient Care: Nurturing Journeys Beyond the Appointment https://healthimpressions.podbean.com/e/transforming-patient-care-nurturing-journeys-beyond-the-appointment/ Join hosts Bryan and Jay as they discover a world of care journeys and patient experiences in an engaging podcast episode featuring Teri Sun, Chief Strategy Officer at White Rhino. With a background in neuroscience and psychology, Teri provides valuable insights into the significance of emotional support and effective communication in healthcare. Together, they explore strategies to enhance communication, address information retention challenges, and optimize patient experiences. They delve into the impact of personalization in healthcare marketing on care journeys and unravel the keys to revolutionizing patient experiences. Tune in to this enlightening discussion and gain valuable perspectives on improving healthcare communication.   Learn more about Teri Sun: LinkedIn - https://www.linkedin.com/in/teribarrows/ Website - https://www.whiterhino.com/   Learn more about Jay Parkinson, MD: LinkedIn - https://www.linkedin.com/in/parkinsonjay/ Website - https://www.sanabenefits.com/   Learn more about Bryan Cush, MS: LinkedIn - https://www.linkedin.com/in/bryancush/   Learn more about Tidal Health Group: Website - https://www.tidalhealthgroup.com/ LinkedIn - https://www.linkedin.com/company/tidal-health-group YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q Instagram - https://www.instagram.com/tidalhealthgroup/ Facebook - https://www.facebook.com/TidalHealthGroup/   We would greatly appreciate your feedback or if you have an interested guest, please don't hesitate to reach out to us via email at: media@tidalhealthgroup.com Tue, 01 Aug 2023 12:00:00 -0000 Transforming Patient Care: Nurturing Journeys Beyond the Appointment full 4 Bryan Cush Join hosts Bryan and Jay as they discover a world of care journeys and patient experiences in an engaging podcast episode featuring Teri Sun, Chief Strategy Officer at White Rhino. With a background in neuroscience and psychology, Teri provides valua... Join hosts Bryan and Jay as they discover a world of care journeys and patient experiences in an engaging podcast episode featuring Teri Sun, Chief Strategy Officer at White Rhino. With a background in neuroscience and psychology, Teri provides valuable insights into the significance of emotional support and effective communication in healthcare. Together, they explore strategies to enhance communication, address information retention challenges, and optimize patient experiences. They delve into the impact of personalization in healthcare marketing on care journeys and unravel the keys to revolutionizing patient experiences. Tune in to this enlightening discussion and gain valuable perspectives on improving healthcare communication.   Learn more about Teri Sun: LinkedIn - https://www.linkedin.com/in/teribarrows/ Website - https://www.whiterhino.com/   Learn more about Jay Parkinson, MD: LinkedIn - https://www.linkedin.com/in/parkinsonjay/ Website - https://www.sanabenefits.com/   Learn more about Bryan Cush, MS: LinkedIn - https://www.linkedin.com/in/bryancush/   Learn more about Tidal Health Group: Website - https://www.tidalhealthgroup.com/ LinkedIn - https://www.linkedin.com/company/tidal-health-group YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q Instagram - https://www.instagram.com/tidalhealthgroup/ Facebook - https://www.facebook.com/TidalHealthGroup/   We would greatly appreciate your feedback or if you have an interested guest, please don't hesitate to reach out to us via email at: media@tidalhealthgroup.com Join hosts Bryan and Jay as they discover a world of care journeys and patient experiences in an engaging podcast episode featuring Teri Sun, Chief Strategy Officer at White Rhino. With a background in neuroscience and psychology, Teri provides valuable insights into the significance of emotional support and effective communication in healthcare. Together, they explore strategies to enhance communication, address information retention challenges, and optimize patient experiences. They delve into the impact of personalization in healthcare marketing on care journeys and unravel the keys to revolutionizing patient experiences. Tune in to this enlightening discussion and gain valuable perspectives on improving healthcare communication.

 

Learn more about Teri Sun:

LinkedIn - https://www.linkedin.com/in/teribarrows/

Website - https://www.whiterhino.com/

 

Learn more about Jay Parkinson, MD:

LinkedIn - https://www.linkedin.com/in/parkinsonjay/

Website - https://www.sanabenefits.com/

 

Learn more about Bryan Cush, MS:

LinkedIn - https://www.linkedin.com/in/bryancush/

 

Learn more about Tidal Health Group:

Website - https://www.tidalhealthgroup.com/

LinkedIn - https://www.linkedin.com/company/tidal-health-group

YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q

Instagram - https://www.instagram.com/tidalhealthgroup/

Facebook - https://www.facebook.com/TidalHealthGroup/

 

We would greatly appreciate your feedback or if you have an interested guest, please don't hesitate to reach out to us via email at:

media@tidalhealthgroup.com

]]> 2764 yes Survey Uncovers Counterintuitive Insights on Role of Online Reviews in Healthcare https://healthimpressions.podbean.com/e/survey-uncovers-counterintuitive-insights-on-role-of-online-reviews-in-healthcare/ Join co-hosts Bryan Cush and Jay Parkinson as they delve into the latest healthcare consumer habits and trends with Reed Mollins, Senior VP of Digital Services at Press Ganey, in this episode. The conversation covers the rise of online research as the primary source for healthcare providers, the impact of friction on patient experience ratings, and the role of the Chief Experience Officer (CXO) in healthcare institutions. With the trend survey results indicating that Generation Z prioritizes ease of scheduling and after-hours availability, the discussion emphasizes the importance of healthcare providers adapting to meet the preferences and needs of this new generation of patients. This trend also reflects the growing consumerization of healthcare, where patients increasingly expect a retail-like experience. Learn more about Reed Mollins: https://www.linkedin.com/in/reedmollins/ https://www.pressganey.com/ https://www.linkedin.com/company/press-ganey-associates/ Learn more about Jay Parkinson, MD: LinkedIn - https://www.linkedin.com/in/parkinsonjay/ Website - https://www.sanabenefits.com/   Learn more about Bryan Cush, MS: LinkedIn - https://www.linkedin.com/in/bryancush/   Learn more about Tidal Health Group: Website - https://www.tidalhealthgroup.com/ LinkedIn - https://www.linkedin.com/company/tidal-health-group YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q Instagram - https://www.instagram.com/tidalhealthgroup/ Facebook - https://www.facebook.com/TidalHealthGroup/ We would greatly appreciate your feedback or if you have an interested guest, please don't hesitate to reach out to us via email at: media@tidalhealthgroup.com  Fri, 14 Jul 2023 18:59:29 -0000 Survey Uncovers Counterintuitive Insights on Role of Online Reviews in Healthcare full 1 3 Bryan Cush Join co-hosts Bryan Cush and Jay Parkinson as they delve into the latest healthcare consumer habits and trends with Reed Mollins, Senior VP of Digital Services at Press Ganey, in this episode. The conversation covers the rise of online research as th... Join co-hosts Bryan Cush and Jay Parkinson as they delve into the latest healthcare consumer habits and trends with Reed Mollins, Senior VP of Digital Services at Press Ganey, in this episode. The conversation covers the rise of online research as the primary source for healthcare providers, the impact of friction on patient experience ratings, and the role of the Chief Experience Officer (CXO) in healthcare institutions. With the trend survey results indicating that Generation Z prioritizes ease of scheduling and after-hours availability, the discussion emphasizes the importance of healthcare providers adapting to meet the preferences and needs of this new generation of patients. This trend also reflects the growing consumerization of healthcare, where patients increasingly expect a retail-like experience. Learn more about Reed Mollins: https://www.linkedin.com/in/reedmollins/ https://www.pressganey.com/ https://www.linkedin.com/company/press-ganey-associates/ Learn more about Jay Parkinson, MD: LinkedIn - https://www.linkedin.com/in/parkinsonjay/ Website - https://www.sanabenefits.com/   Learn more about Bryan Cush, MS: LinkedIn - https://www.linkedin.com/in/bryancush/   Learn more about Tidal Health Group: Website - https://www.tidalhealthgroup.com/ LinkedIn - https://www.linkedin.com/company/tidal-health-group YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q Instagram - https://www.instagram.com/tidalhealthgroup/ Facebook - https://www.facebook.com/TidalHealthGroup/ We would greatly appreciate your feedback or if you have an interested guest, please don't hesitate to reach out to us via email at: media@tidalhealthgroup.com  Join co-hosts Bryan Cush and Jay Parkinson as they delve into the latest healthcare consumer habits and trends with Reed Mollins, Senior VP of Digital Services at Press Ganey, in this episode. The conversation covers the rise of online research as the primary source for healthcare providers, the impact of friction on patient experience ratings, and the role of the Chief Experience Officer (CXO) in healthcare institutions. With the trend survey results indicating that Generation Z prioritizes ease of scheduling and after-hours availability, the discussion emphasizes the importance of healthcare providers adapting to meet the preferences and needs of this new generation of patients. This trend also reflects the growing consumerization of healthcare, where patients increasingly expect a retail-like experience.

Learn more about Reed Mollins:

https://www.linkedin.com/in/reedmollins/

https://www.pressganey.com/

https://www.linkedin.com/company/press-ganey-associates/

Learn more about Jay Parkinson, MD:

LinkedIn - https://www.linkedin.com/in/parkinsonjay/
Website - https://www.sanabenefits.com/   Learn more about Bryan Cush, MS:
LinkedIn - https://www.linkedin.com/in/bryancush/  

Learn more about Tidal Health Group:

Website - https://www.tidalhealthgroup.com/

LinkedIn - https://www.linkedin.com/company/tidal-health-group

YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q

Instagram - https://www.instagram.com/tidalhealthgroup/

Facebook - https://www.facebook.com/TidalHealthGroup/

We would greatly appreciate your feedback or if you have an interested guest, please don't hesitate to reach out to us via email at:

media@tidalhealthgroup.com 

]]> 3289 yes Understanding User Journey and Appointment Drop-off in Healthcare Marketing https://healthimpressions.podbean.com/e/understanding-user-journey-and-appointment-drop-off-in-healthcare-marketing/ In this episode, Bryan & Jay speak with Marc Needham, Chief Growth Officer at Combinaut, about healthcare marketing and patient acquisition. Marc shares insights on common problems in healthcare marketing and how his platform helps marketers track the effectiveness of their efforts by analyzing the digital user journey. They dive into the data from a Doctor Finder experience to show the importance of understanding where users drop off and creating a better user experience. Learn more about Marc Needham: https://www.linkedin.com/in/marcneedham/  https://www.sparkle.health/ https://www.sparkle.health/match https://www.linkedin.com/company/combinaut/ Learn more about Jay Parkinson, MD: LinkedIn - https://www.linkedin.com/in/parkinsonjay/ Website - https://www.sanabenefits.com/   Learn more about Bryan Cush, MS: LinkedIn - https://www.linkedin.com/in/bryancush/   Learn more about Tidal Health Group: Website - https://www.tidalhealthgroup.com/ LinkedIn - https://www.linkedin.com/company/tidal-health-group YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q Instagram - https://www.instagram.com/tidalhealthgroup/ Facebook - https://www.facebook.com/TidalHealthGroup/   We would greatly appreciate your feedback or if you have an interested guest, please don't hesitate to reach out to us via email at: media@tidalhealthgroup.com  Fri, 14 Jul 2023 18:56:41 -0000 Understanding User Journey and Appointment Drop-off in Healthcare Marketing full 1 2 Bryan Cush In this episode, Bryan & Jay speak with Marc Needham, Chief Growth Officer at Combinaut, about healthcare marketing and patient acquisition. Marc shares insights on common problems in healthcare marketing and how his platform helps marketers trac... In this episode, Bryan & Jay speak with Marc Needham, Chief Growth Officer at Combinaut, about healthcare marketing and patient acquisition. Marc shares insights on common problems in healthcare marketing and how his platform helps marketers track the effectiveness of their efforts by analyzing the digital user journey. They dive into the data from a Doctor Finder experience to show the importance of understanding where users drop off and creating a better user experience. Learn more about Marc Needham: https://www.linkedin.com/in/marcneedham/  https://www.sparkle.health/ https://www.sparkle.health/match https://www.linkedin.com/company/combinaut/ Learn more about Jay Parkinson, MD: LinkedIn - https://www.linkedin.com/in/parkinsonjay/ Website - https://www.sanabenefits.com/   Learn more about Bryan Cush, MS: LinkedIn - https://www.linkedin.com/in/bryancush/   Learn more about Tidal Health Group: Website - https://www.tidalhealthgroup.com/ LinkedIn - https://www.linkedin.com/company/tidal-health-group YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q Instagram - https://www.instagram.com/tidalhealthgroup/ Facebook - https://www.facebook.com/TidalHealthGroup/   We would greatly appreciate your feedback or if you have an interested guest, please don't hesitate to reach out to us via email at: media@tidalhealthgroup.com  In this episode, Bryan & Jay speak with Marc Needham, Chief Growth Officer at Combinaut, about healthcare marketing and patient acquisition. Marc shares insights on common problems in healthcare marketing and how his platform helps marketers track the effectiveness of their efforts by analyzing the digital user journey. They dive into the data from a Doctor Finder experience to show the importance of understanding where users drop off and creating a better user experience.

Learn more about Marc Needham:

https://www.linkedin.com/in/marcneedham/ 

https://www.sparkle.health/

https://www.sparkle.health/match

https://www.linkedin.com/company/combinaut/

Learn more about Jay Parkinson, MD:

LinkedIn - https://www.linkedin.com/in/parkinsonjay/
Website - https://www.sanabenefits.com/   Learn more about Bryan Cush, MS:
LinkedIn - https://www.linkedin.com/in/bryancush/

 

Learn more about Tidal Health Group:

Website - https://www.tidalhealthgroup.com/

LinkedIn - https://www.linkedin.com/company/tidal-health-group

YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q

Instagram - https://www.instagram.com/tidalhealthgroup/

Facebook - https://www.facebook.com/TidalHealthGroup/

 

We would greatly appreciate your feedback or if you have an interested guest, please don't hesitate to reach out to us via email at:

media@tidalhealthgroup.com 

]]> 3138 yes Reimagining the Dental Experience: A Consumer-First Approach to Healthcare https://healthimpressions.podbean.com/e/reimagining-the-dental-experience-a-consumer-first-approach-to-healthcare/ In this podcast episode, Bryan & Jay speak with Matt Fitzgerald, the Chief Marketing Officer of Tend, and discuss the challenges of patient acquisition in the healthcare industry and how patient expectations are increasing due to technological improvements and increased investment. Matt also emphasizes the importance of understanding consumer loyalty in healthcare. Matt explains his passion for healthcare and his desire to make a positive impact through his work at Tend, which aims to modernize and improve the dental experience. The conversation also touches on the importance of leading with the consumer and patient in healthcare.   Learn more about Matt Fitzgerald: LinkedIn - https://www.linkedin.com/in/matthew-fitzgerald-93b13bb/ Tend - https://www.hellotend.com/ Learn more about Jay Parkinson, MD: LinkedIn - https://www.linkedin.com/in/parkinsonjay/ Website - https://www.sanabenefits.com/   Learn more about Bryan Cush, MS: LinkedIn - https://www.linkedin.com/in/bryancush/ Learn more about Tidal Health Group: Website - https://www.tidalhealthgroup.com/ LinkedIn - https://www.linkedin.com/company/tidal-health-group YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q Instagram - https://www.instagram.com/tidalhealthgroup/ Facebook - https://www.facebook.com/TidalHealthGroup/   We would greatly appreciate your feedback or if you have an interested guest, please don't hesitate to reach out to us via email at: media@tidalhealthgroup.com    Fri, 14 Jul 2023 15:02:13 -0000 Reimagining the Dental Experience: A Consumer-First Approach to Healthcare full 1 1 Bryan Cush In this podcast episode, Bryan & Jay speak with Matt Fitzgerald, the Chief Marketing Officer of Tend, and discuss the challenges of patient acquisition in the healthcare industry and how patient expectations are increasing due to technological im... In this podcast episode, Bryan & Jay speak with Matt Fitzgerald, the Chief Marketing Officer of Tend, and discuss the challenges of patient acquisition in the healthcare industry and how patient expectations are increasing due to technological improvements and increased investment. Matt also emphasizes the importance of understanding consumer loyalty in healthcare. Matt explains his passion for healthcare and his desire to make a positive impact through his work at Tend, which aims to modernize and improve the dental experience. The conversation also touches on the importance of leading with the consumer and patient in healthcare.   Learn more about Matt Fitzgerald: LinkedIn - https://www.linkedin.com/in/matthew-fitzgerald-93b13bb/ Tend - https://www.hellotend.com/ Learn more about Jay Parkinson, MD: LinkedIn - https://www.linkedin.com/in/parkinsonjay/ Website - https://www.sanabenefits.com/   Learn more about Bryan Cush, MS: LinkedIn - https://www.linkedin.com/in/bryancush/ Learn more about Tidal Health Group: Website - https://www.tidalhealthgroup.com/ LinkedIn - https://www.linkedin.com/company/tidal-health-group YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q Instagram - https://www.instagram.com/tidalhealthgroup/ Facebook - https://www.facebook.com/TidalHealthGroup/   We would greatly appreciate your feedback or if you have an interested guest, please don't hesitate to reach out to us via email at: media@tidalhealthgroup.com    In this podcast episode, Bryan & Jay speak with Matt Fitzgerald, the Chief Marketing Officer of Tend, and discuss the challenges of patient acquisition in the healthcare industry and how patient expectations are increasing due to technological improvements and increased investment. Matt also emphasizes the importance of understanding consumer loyalty in healthcare. Matt explains his passion for healthcare and his desire to make a positive impact through his work at Tend, which aims to modernize and improve the dental experience. The conversation also touches on the importance of leading with the consumer and patient in healthcare.

 

Learn more about Matt Fitzgerald:

LinkedIn - https://www.linkedin.com/in/matthew-fitzgerald-93b13bb/

Tend - https://www.hellotend.com/


Learn more about Jay Parkinson, MD:

LinkedIn - https://www.linkedin.com/in/parkinsonjay/
Website - https://www.sanabenefits.com/   Learn more about Bryan Cush, MS:
LinkedIn - https://www.linkedin.com/in/bryancush/


Learn more about Tidal Health Group:

Website - https://www.tidalhealthgroup.com/

LinkedIn - https://www.linkedin.com/company/tidal-health-group

YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q

Instagram - https://www.instagram.com/tidalhealthgroup/

Facebook - https://www.facebook.com/TidalHealthGroup/

 

We would greatly appreciate your feedback or if you have an interested guest, please don't hesitate to reach out to us via email at:

media@tidalhealthgroup.com 

 

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