Greg Lav https://www.youtube.com/@GregLaVecchia en CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.My #1 passion is building brands that reimagine wellness.Started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).

Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done.

 Follow along.YSZzf8kLLinks:Instagram: https://www.instagram.com/greglav/ https://megaphone.imgix.net/podcasts/2d70cdb8-b448-11f1-9017-eb6a3aa44354/image/ba671c0a0cc9308962a11ee4bbf9e9f6.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress Greg Lav https://www.youtube.com/@GregLaVecchia no episodic Greg Lav CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.My #1 passion is building brands that reimagine wellness.Started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).

Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done.

 Follow along.YSZzf8kLLinks:Instagram: https://www.instagram.com/greglav/ CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.

My #1 passion is building brands that reimagine wellness.

Started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.

Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).

Bloom is on track to be valued for $ Billions.

Mission: Give people access to rooms they normally wouldn’t get into.

Serial entrepreneur, operator at heart, obsessed with product, brand, and community.

Born in New York → now building in Austin.

Still learning. Still building. Not even close to being done.

 Follow along.
YSZzf8kL

Links:
Instagram: https://www.instagram.com/greglav/

]]> Greg Lav wauntedlabrador7777@gmail.com You’re Not Ready for the Life You Want How do you become successful in your 20s and more importantly, how do you become the person capable of staying there?Most people are taught to look at success like a finish line. Make the money. Build the business. Get in shape. Buy the house. Hit the goal.I think that’s completely backwards.A goal is not a level you achieve. It’s a level you learn to live at. In this video, I break down what I’ve learned about ambition, discipline, entrepreneurship, self-development, and building a life capable of handling bigger and bigger goals.Because hitting the goal is only the beginning.I’ve been in the best shape of my life and lost it. I’ve been a great leader for 29 days and let one bad night damage the other 29. And when Bloom had its first million-dollar day, I had the opportunity to celebrate the win or reinvest it and use that milestone as a stepping stone toward something much bigger.Those experiences taught me that **success only compounds when you stop sabotaging it.This video is about building discipline that lasts, eliminating self-sabotage, creating accountability, developing routines that support your goals, and becoming the person capable of sustaining the success you're chasing.There is no single day where you finally “arrive.”You are constantly becoming the person capable of qualifying for the next level.And eventually, if you keep stacking the right decisions long enough, you realize the finish line was never the money, the body, the title, or even the business.The real finish line is becoming a permanent player in a game most people never realize they were allowed to play.If you’re ambitious, building a business, chasing financial freedom, trying to become more disciplined, or figuring out what you should be doing with your 20s, this video is for you.Follow the Generational Run:https://www.instagram.com/greglav/00:00 You’ve Been Lied to About Success01:42 Can You Actually Handle Your Goals?03:40 Why Achieving the Goal Changes Nothing05:20 One Bad Day Can Ruin Everything06:00 The Difference Between Good and Great08:06 Your Reputation Is Built on Your Worst Moments09:21 The 5 Things I Change Every Year11:51 The Accountability Hack That Changed Me13:58 Why You Need a Ritual Routine15:57 The Real Finish Line of Successsuccess in your 20s, how to be successful in your 20s, self discipline, how to become disciplined, how to stop self sabotage, achieving goals, entrepreneurship in your 20s, success mindset, personal development, daily routine for success, accountability, financial freedom, young entrepreneur advice#GregLav #Entrepreneurship #Success #SelfDiscipline #PersonalDevelopment Learn more about your ad choices. Visit megaphone.fm/adchoices Sat, 03 Oct 2026 08:00:00 -0000 full Greg Lav How do you become successful in your 20s and more importantly, how do you become the person capable of staying there?Most people are taught to look at success like a finish line. Make the money. Build the business. Get in shape. Buy the house. Hit the goal.I think that’s completely backwards.A goal is not a level you achieve. It’s a level you learn to live at. In this video, I break down what I’ve learned about ambition, discipline, entrepreneurship, self-development, and building a life capable of handling bigger and bigger goals.Because hitting the goal is only the beginning.I’ve been in the best shape of my life and lost it. I’ve been a great leader for 29 days and let one bad night damage the other 29. And when Bloom had its first million-dollar day, I had the opportunity to celebrate the win or reinvest it and use that milestone as a stepping stone toward something much bigger.Those experiences taught me that **success only compounds when you stop sabotaging it.This video is about building discipline that lasts, eliminating self-sabotage, creating accountability, developing routines that support your goals, and becoming the person capable of sustaining the success you're chasing.There is no single day where you finally “arrive.”You are constantly becoming the person capable of qualifying for the next level.And eventually, if you keep stacking the right decisions long enough, you realize the finish line was never the money, the body, the title, or even the business.The real finish line is becoming a permanent player in a game most people never realize they were allowed to play.If you’re ambitious, building a business, chasing financial freedom, trying to become more disciplined, or figuring out what you should be doing with your 20s, this video is for you.Follow the Generational Run:https://www.instagram.com/greglav/00:00 You’ve Been Lied to About Success01:42 Can You Actually Handle Your Goals?03:40 Why Achieving the Goal Changes Nothing05:20 One Bad Day Can Ruin Everything06:00 The Difference Between Good and Great08:06 Your Reputation Is Built on Your Worst Moments09:21 The 5 Things I Change Every Year11:51 The Accountability Hack That Changed Me13:58 Why You Need a Ritual Routine15:57 The Real Finish Line of Successsuccess in your 20s, how to be successful in your 20s, self discipline, how to become disciplined, how to stop self sabotage, achieving goals, entrepreneurship in your 20s, success mindset, personal development, daily routine for success, accountability, financial freedom, young entrepreneur advice#GregLav #Entrepreneurship #Success #SelfDiscipline #PersonalDevelopment Learn more about your ad choices. Visit megaphone.fm/adchoices How do you become successful in your 20s and more importantly, how do you become the person capable of staying there?

Most people are taught to look at success like a finish line. Make the money. Build the business. Get in shape. Buy the house. Hit the goal.

I think that’s completely backwards.

A goal is not a level you achieve. It’s a level you learn to live at.

In this video, I break down what I’ve learned about ambition, discipline, entrepreneurship, self-development, and building a life capable of handling bigger and bigger goals.

Because hitting the goal is only the beginning.

I’ve been in the best shape of my life and lost it. I’ve been a great leader for 29 days and let one bad night damage the other 29. And when Bloom had its first million-dollar day, I had the opportunity to celebrate the win or reinvest it and use that milestone as a stepping stone toward something much bigger.

Those experiences taught me that **success only compounds when you stop sabotaging it.

This video is about building discipline that lasts, eliminating self-sabotage, creating accountability, developing routines that support your goals, and becoming the person capable of sustaining the success you're chasing.

There is no single day where you finally “arrive.”

You are constantly becoming the person capable of qualifying for the next level.

And eventually, if you keep stacking the right decisions long enough, you realize the finish line was never the money, the body, the title, or even the business.

The real finish line is becoming a permanent player in a game most people never realize they were allowed to play.

If you’re ambitious, building a business, chasing financial freedom, trying to become more disciplined, or figuring out what you should be doing with your 20s, this video is for you.

Follow the Generational Run:
https://www.instagram.com/greglav/


00:00 You’ve Been Lied to About Success
01:42 Can You Actually Handle Your Goals?
03:40 Why Achieving the Goal Changes Nothing
05:20 One Bad Day Can Ruin Everything
06:00 The Difference Between Good and Great
08:06 Your Reputation Is Built on Your Worst Moments
09:21 The 5 Things I Change Every Year
11:51 The Accountability Hack That Changed Me
13:58 Why You Need a Ritual Routine
15:57 The Real Finish Line of Success

success in your 20s, how to be successful in your 20s, self discipline, how to become disciplined, how to stop self sabotage, achieving goals, entrepreneurship in your 20s, success mindset, personal development, daily routine for success, accountability, financial freedom, young entrepreneur advice

#GregLav #Entrepreneurship #Success #SelfDiscipline #PersonalDevelopment

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1598 no Your parents can’t teach you this Entrepreneurship has changed. The old playbook doesn’t work like it used to, and the next generation has an opportunity that didn’t exist even five years ago.I spent a few days in New York meeting founders, talking business, and getting around entrepreneurs building some of the fastest-growing brands in the country. We talked about what’s actually working in 2026: personal brands, influencer marketing, retail, speed over perfection, building the right team, and why your first idea probably won’t be your final destination.The biggest takeaway: you don’t need permission to start, and you’re not supposed to have it all figured out. Pick a playbook, take action, and evolve as you go.The arena is wide open. Your generation is officially in the game.Follow along on Instagram https://www.instagram.com/greglav00:00 The New Era of Entrepreneurship01:16 Speed Over Perfection02:59 Building With Alex Costa05:43 The Influencer Playbook07:22 You Just Have to Start09:53 The Next Generation Is Here10:32 The New Marketing Playbook11:53 Why Founder-Led Brands Win13:33 Your First Version Should Suck16:05 Pressure, Chaos and Growth21:15 The Road to 500 Million Cans Sold26:09 Taking on Monster and Red Bull Learn more about your ad choices. Visit megaphone.fm/adchoices Sat, 03 Oct 2026 07:00:00 -0000 full Greg Lav Entrepreneurship has changed. The old playbook doesn’t work like it used to, and the next generation has an opportunity that didn’t exist even five years ago.I spent a few days in New York meeting founders, talking business, and getting around entrepreneurs building some of the fastest-growing brands in the country. We talked about what’s actually working in 2026: personal brands, influencer marketing, retail, speed over perfection, building the right team, and why your first idea probably won’t be your final destination.The biggest takeaway: you don’t need permission to start, and you’re not supposed to have it all figured out. Pick a playbook, take action, and evolve as you go.The arena is wide open. Your generation is officially in the game.Follow along on Instagram https://www.instagram.com/greglav00:00 The New Era of Entrepreneurship01:16 Speed Over Perfection02:59 Building With Alex Costa05:43 The Influencer Playbook07:22 You Just Have to Start09:53 The Next Generation Is Here10:32 The New Marketing Playbook11:53 Why Founder-Led Brands Win13:33 Your First Version Should Suck16:05 Pressure, Chaos and Growth21:15 The Road to 500 Million Cans Sold26:09 Taking on Monster and Red Bull Learn more about your ad choices. Visit megaphone.fm/adchoices Entrepreneurship has changed. The old playbook doesn’t work like it used to, and the next generation has an opportunity that didn’t exist even five years ago.

I spent a few days in New York meeting founders, talking business, and getting around entrepreneurs building some of the fastest-growing brands in the country. We talked about what’s actually working in 2026: personal brands, influencer marketing, retail, speed over perfection, building the right team, and why your first idea probably won’t be your final destination.

The biggest takeaway: you don’t need permission to start, and you’re not supposed to have it all figured out. Pick a playbook, take action, and evolve as you go.

The arena is wide open. Your generation is officially in the game.

Follow along on Instagram
https://www.instagram.com/greglav


00:00 The New Era of Entrepreneurship
01:16 Speed Over Perfection
02:59 Building With Alex Costa
05:43 The Influencer Playbook
07:22 You Just Have to Start
09:53 The Next Generation Is Here
10:32 The New Marketing Playbook
11:53 Why Founder-Led Brands Win
13:33 Your First Version Should Suck
16:05 Pressure, Chaos and Growth
21:15 The Road to 500 Million Cans Sold
26:09 Taking on Monster and Red Bull

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2078 no Become Unbreakable Entrepreneurship doesn’t make you unbreakable. The pressure does.In this video, I share the lessons that built Bloom and the hard mistakes that nearly broke us: why comfort kills urgency, how to build a business that can survive a hit, why your work today may not pay off for 6–12 months, and when you need to stop asking for answers and become your own mentor.You don’t become unbreakable by avoiding hard seasons. You become unbreakable by facing them, learning from them, and building a stronger foundation every time.If you’re building a business, chasing a bigger life, or trying to become the person capable of handling your goals this one is for you.My name is Greg LaVecchia. I’m the CEO and co-founder of Bloom. My goal with this channel is to pass the baton to the next generation of entrepreneurs.If you’re building a business, changing careers, transforming your body, or simply trying to become the person your future requires, I hope this video gives you the push to start today.The people you admire didn’t wait for certainty. They started anyway.You’ve got six months. What’s your moonshot?My passion has never been chasing money. It’s building products that improve people’s lives and passing down everything I’ve learned to the next generation of entrepreneurs.Mission: Give people access to rooms they normally wouldn’t get into.Built Bloom from a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Still learning. Still building. Not even close to being done.Subscribe if you’re building something bigger than yourself.Follow along on IG: instagram.com/greglav#Entrepreneurship #Business #Mindset #Discipline #PersonalGrowth #motivation 0:00 Becoming Unbreakable1:10 Choose Your Hard2:36 The Danger of Comfort3:35 Creating Urgency Through Pressure5:20 Becoming the Person Who Can Handle Your Goals7:11 Why Results Take 6–12 Months9:54 Building a Business That Can Take a Hit13:26 Stop Thinking. Start Deploying.19:06 Why Fast Feedback Wins21:22 You Never Start From Zero23:41 Your Real Competition26:40 Make Moves Nobody Sees Coming29:30 It’s Okay to Want More Learn more about your ad choices. Visit megaphone.fm/adchoices Sat, 03 Oct 2026 06:00:00 -0000 full Greg Lav Entrepreneurship doesn’t make you unbreakable. The pressure does.In this video, I share the lessons that built Bloom and the hard mistakes that nearly broke us: why comfort kills urgency, how to build a business that can survive a hit, why your work today may not pay off for 6–12 months, and when you need to stop asking for answers and become your own mentor.You don’t become unbreakable by avoiding hard seasons. You become unbreakable by facing them, learning from them, and building a stronger foundation every time.If you’re building a business, chasing a bigger life, or trying to become the person capable of handling your goals this one is for you.My name is Greg LaVecchia. I’m the CEO and co-founder of Bloom. My goal with this channel is to pass the baton to the next generation of entrepreneurs.If you’re building a business, changing careers, transforming your body, or simply trying to become the person your future requires, I hope this video gives you the push to start today.The people you admire didn’t wait for certainty. They started anyway.You’ve got six months. What’s your moonshot?My passion has never been chasing money. It’s building products that improve people’s lives and passing down everything I’ve learned to the next generation of entrepreneurs.Mission: Give people access to rooms they normally wouldn’t get into.Built Bloom from a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Still learning. Still building. Not even close to being done.Subscribe if you’re building something bigger than yourself.Follow along on IG: instagram.com/greglav#Entrepreneurship #Business #Mindset #Discipline #PersonalGrowth #motivation 0:00 Becoming Unbreakable1:10 Choose Your Hard2:36 The Danger of Comfort3:35 Creating Urgency Through Pressure5:20 Becoming the Person Who Can Handle Your Goals7:11 Why Results Take 6–12 Months9:54 Building a Business That Can Take a Hit13:26 Stop Thinking. Start Deploying.19:06 Why Fast Feedback Wins21:22 You Never Start From Zero23:41 Your Real Competition26:40 Make Moves Nobody Sees Coming29:30 It’s Okay to Want More Learn more about your ad choices. Visit megaphone.fm/adchoices Entrepreneurship doesn’t make you unbreakable.

The pressure does.

In this video, I share the lessons that built Bloom and the hard mistakes that nearly broke us: why comfort kills urgency, how to build a business that can survive a hit, why your work today may not pay off for 6–12 months, and when you need to stop asking for answers and become your own mentor.

You don’t become unbreakable by avoiding hard seasons. You become unbreakable by facing them, learning from them, and building a stronger foundation every time.

If you’re building a business, chasing a bigger life, or trying to become the person capable of handling your goals this one is for you.

My name is Greg LaVecchia. I’m the CEO and co-founder of Bloom. My goal with this channel is to pass the baton to the next generation of entrepreneurs.

If you’re building a business, changing careers, transforming your body, or simply trying to become the person your future requires, I hope this video gives you the push to start today.
The people you admire didn’t wait for certainty. They started anyway.
You’ve got six months. What’s your moonshot?

My passion has never been chasing money. It’s building products that improve people’s lives and passing down everything I’ve learned to the next generation of entrepreneurs.

Mission: Give people access to rooms they normally wouldn’t get into.
Built Bloom from a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.

Still learning. Still building. Not even close to being done.
Subscribe if you’re building something bigger than yourself.
Follow along on IG: instagram.com/greglav
#Entrepreneurship #Business #Mindset #Discipline #PersonalGrowth #motivation


0:00 Becoming Unbreakable
1:10 Choose Your Hard
2:36 The Danger of Comfort
3:35 Creating Urgency Through Pressure
5:20 Becoming the Person Who Can Handle Your Goals
7:11 Why Results Take 6–12 Months
9:54 Building a Business That Can Take a Hit
13:26 Stop Thinking. Start Deploying.
19:06 Why Fast Feedback Wins
21:22 You Never Start From Zero
23:41 Your Real Competition
26:40 Make Moves Nobody Sees Coming
29:30 It’s Okay to Want More

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2249 no Inside Bloom CEO’s Private Home Gym Welcome to my $1 million dollar private home gym. This space isn’t just about lifting it about staying sharp, healthy, and locked in while building business and life. I’m walking you through my favorite equipment, how I actually use it day to day, and why taking care of your body pays off way beyond fitness.You’ll see everything from strength gear to recovery tools like my hyperbaric chamber, red light sauna, cold plunge, and what’s basically turned into a full wellness sanctuary in the backyard. If you’re into fitness, wellness, entrepreneurship, or high-performance routines, this is a real look behind the scenes. If you’re interested in business, brand building, or the intersection of retail and digital influence, this one gives a practical look at how decisions actually get made.#MarketingStrategy #InfluencerMarketing #BusinessGrowth #CEOInsights #greglav CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.My #1 passion is building brands that reimagine wellness.We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.https://www.instagram.com/greglav/ Learn more about your ad choices. Visit megaphone.fm/adchoices Sat, 03 Oct 2026 05:00:00 -0000 full Greg Lav Welcome to my $1 million dollar private home gym. This space isn’t just about lifting it about staying sharp, healthy, and locked in while building business and life. I’m walking you through my favorite equipment, how I actually use it day to day, and why taking care of your body pays off way beyond fitness.You’ll see everything from strength gear to recovery tools like my hyperbaric chamber, red light sauna, cold plunge, and what’s basically turned into a full wellness sanctuary in the backyard. If you’re into fitness, wellness, entrepreneurship, or high-performance routines, this is a real look behind the scenes. If you’re interested in business, brand building, or the intersection of retail and digital influence, this one gives a practical look at how decisions actually get made.#MarketingStrategy #InfluencerMarketing #BusinessGrowth #CEOInsights #greglav CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.My #1 passion is building brands that reimagine wellness.We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.https://www.instagram.com/greglav/ Learn more about your ad choices. Visit megaphone.fm/adchoices Welcome to my $1 million dollar private home gym. This space isn’t just about lifting it about staying sharp, healthy, and locked in while building business and life. I’m walking you through my favorite equipment, how I actually use it day to day, and why taking care of your body pays off way beyond fitness.

You’ll see everything from strength gear to recovery tools like my hyperbaric chamber, red light sauna, cold plunge, and what’s basically turned into a full wellness sanctuary in the backyard. If you’re into fitness, wellness, entrepreneurship, or high-performance routines, this is a real look behind the scenes.

If you’re interested in business, brand building, or the intersection of retail and digital influence, this one gives a practical look at how decisions actually get made.

#MarketingStrategy #InfluencerMarketing #BusinessGrowth #CEOInsights #greglav

CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.

My #1 passion is building brands that reimagine wellness.

We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.

Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions.

Mission: Give people access to rooms they normally wouldn’t get into.

Serial entrepreneur, operator at heart, obsessed with product, brand, and community.

Born in New York → now building in Austin.

Still learning. Still building. Not even close to being done. Follow along.

https://www.instagram.com/greglav/

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1150 no $1B CEO: 8 rules I wish I knew in my 20s Most people don’t have an ambition problem. They have a focus problem.They’re busy, constantly starting new things, chasing cheap dopamine, saying yes to everything, and wondering why nothing is compounding.A real generational run is built differently.It’s built by learning how to say no. Studying people who are already winning. Doing what you said you were going to do. Staying consistent long enough for your routines to compound. Chasing fulfillment instead of instant validation. And having the patience to stop restarting every six months.In this video, I’m breaking down some of the biggest lessons I’ve learned over the last decade of building Bloom and pursuing my own moonshot.We get into focus, discipline, consistency, productivity, routines, delayed gratification, learning from other entrepreneurs, and why so many ambitious people stay stuck even though they feel like they’re working all the time.If you’re in your 20s or 30s building a business, growing a brand, trying to become an entrepreneur, or simply trying to become more disciplined and productive, this is for you.The biggest lesson: your life is going to compound in the direction of what you repeatedly do. Make sure you’re consistent with the right things.Follow along here:https://www.instagram.com/greglav/This is business and life strategy for founders, entrepreneurs, brand builders, ecommerce operators, creators, and anyone chasing real long-term growth. We cover how to stay focused, build discipline, improve productivity, create better routines, avoid cheap dopamine, learn from successful entrepreneurs, stay consistent, and build something meaningful over a long enough period of time for it to compound.My name is Greg Lav. I’m the CEO and co-founder of Bloom. I’m making these videos to pass down the lessons I’ve had to learn the hard way so the next generation of entrepreneurs can be further ahead in their own ten-year journey.Subscribe if you’re on your own generational run.00:00 — Why your “moonshot” matters02:56 — Learn to say no05:53 — Learn from example08:44 — Don’t LARP someone’s life today. Study what got them there.10:00 — Do what you say you’re going to do11:35 — Consistency is key12:45 — You are the result of your routines16:39 — Chase real dopamine18:44 — Stop starting new things21:36 — Hard work still wins Learn more about your ad choices. Visit megaphone.fm/adchoices Sat, 03 Oct 2026 04:00:00 -0000 full Greg Lav Most people don’t have an ambition problem. They have a focus problem.They’re busy, constantly starting new things, chasing cheap dopamine, saying yes to everything, and wondering why nothing is compounding.A real generational run is built differently.It’s built by learning how to say no. Studying people who are already winning. Doing what you said you were going to do. Staying consistent long enough for your routines to compound. Chasing fulfillment instead of instant validation. And having the patience to stop restarting every six months.In this video, I’m breaking down some of the biggest lessons I’ve learned over the last decade of building Bloom and pursuing my own moonshot.We get into focus, discipline, consistency, productivity, routines, delayed gratification, learning from other entrepreneurs, and why so many ambitious people stay stuck even though they feel like they’re working all the time.If you’re in your 20s or 30s building a business, growing a brand, trying to become an entrepreneur, or simply trying to become more disciplined and productive, this is for you.The biggest lesson: your life is going to compound in the direction of what you repeatedly do. Make sure you’re consistent with the right things.Follow along here:https://www.instagram.com/greglav/This is business and life strategy for founders, entrepreneurs, brand builders, ecommerce operators, creators, and anyone chasing real long-term growth. We cover how to stay focused, build discipline, improve productivity, create better routines, avoid cheap dopamine, learn from successful entrepreneurs, stay consistent, and build something meaningful over a long enough period of time for it to compound.My name is Greg Lav. I’m the CEO and co-founder of Bloom. I’m making these videos to pass down the lessons I’ve had to learn the hard way so the next generation of entrepreneurs can be further ahead in their own ten-year journey.Subscribe if you’re on your own generational run.00:00 — Why your “moonshot” matters02:56 — Learn to say no05:53 — Learn from example08:44 — Don’t LARP someone’s life today. Study what got them there.10:00 — Do what you say you’re going to do11:35 — Consistency is key12:45 — You are the result of your routines16:39 — Chase real dopamine18:44 — Stop starting new things21:36 — Hard work still wins Learn more about your ad choices. Visit megaphone.fm/adchoices Most people don’t have an ambition problem. They have a focus problem.

They’re busy, constantly starting new things, chasing cheap dopamine, saying yes to everything, and wondering why nothing is compounding.

A real generational run is built differently.

It’s built by learning how to say no. Studying people who are already winning. Doing what you said you were going to do. Staying consistent long enough for your routines to compound. Chasing fulfillment instead of instant validation. And having the patience to stop restarting every six months.

In this video, I’m breaking down some of the biggest lessons I’ve learned over the last decade of building Bloom and pursuing my own moonshot.

We get into focus, discipline, consistency, productivity, routines, delayed gratification, learning from other entrepreneurs, and why so many ambitious people stay stuck even though they feel like they’re working all the time.

If you’re in your 20s or 30s building a business, growing a brand, trying to become an entrepreneur, or simply trying to become more disciplined and productive, this is for you.

The biggest lesson: your life is going to compound in the direction of what you repeatedly do. Make sure you’re consistent with the right things.

Follow along here:
https://www.instagram.com/greglav/

This is business and life strategy for founders, entrepreneurs, brand builders, ecommerce operators, creators, and anyone chasing real long-term growth. We cover how to stay focused, build discipline, improve productivity, create better routines, avoid cheap dopamine, learn from successful entrepreneurs, stay consistent, and build something meaningful over a long enough period of time for it to compound.

My name is Greg Lav. I’m the CEO and co-founder of Bloom. I’m making these videos to pass down the lessons I’ve had to learn the hard way so the next generation of entrepreneurs can be further ahead in their own ten-year journey.

Subscribe if you’re on your own generational run.

00:00 — Why your “moonshot” matters
02:56 — Learn to say no
05:53 — Learn from example
08:44 — Don’t LARP someone’s life today. Study what got them there.
10:00 — Do what you say you’re going to do
11:35 — Consistency is key
12:45 — You are the result of your routines
16:39 — Chase real dopamine
18:44 — Stop starting new things
21:36 — Hard work still wins

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1876 no What Sacrificing my 20s got me… You do not need your entire life to change your entire life.You need one decade.One 10-year generational run where you stop negotiating with your potential, lock in, and become the person capable of building the life you actually want.For me, that decade was my 20s.It was not a straight line. For years, we looked like we had no idea what we were doing—because we didn’t. We were making embarrassing content, selling digital products, learning business through failure, and taking swings while almost everyone around us questioned the path.But we kept going.Now at 31, I’m in Greece with my wife, my best friend, our families, and the people I built Bloom with. Not because we got lucky, and not because the road was easy.It happened because we committed to the run.This video is about what becomes possible when you give one decade everything you have. It is about building discipline, staying in the arena, refusing to take your foot off the gas, and understanding that your 20s are not something to waste or sacrifice.They are something to invest.You may not know exactly how long it will take. You may not see results in year one, two, three, or four. But ten years of focused effort can change your life, your family, and every generation that comes after you.You only need one generational run.The question is whether you are willing to start yours.Travel Agency that made everything smooth - https://www.instagram.com/wagnerbespoke?igsh=NmUwOXMwdzhqbnhjCHAPTERS00:00 — You Only Need One Decade00:29 — The Life Built by the Run01:31 — Realizing What Is Possible02:12 — The Years Nobody Sees04:36 — Ten Years Can Change Everything05:26 — Building During the Run06:02 — Influence, Brand, and Long-Term Vision07:49 — Creating a Life You Can Sustain09:32 — Discipline Is Built, Not Given10:27 — Where Our Generational Run Started11:38 — Why People Stop After They Win12:47 — Staying Locked In After Success14:13 — Invest Your 20s15:29 — The Run Is Worth It Learn more about your ad choices. Visit megaphone.fm/adchoices Sat, 03 Oct 2026 03:00:00 -0000 full Greg Lav You do not need your entire life to change your entire life.You need one decade.One 10-year generational run where you stop negotiating with your potential, lock in, and become the person capable of building the life you actually want.For me, that decade was my 20s.It was not a straight line. For years, we looked like we had no idea what we were doing—because we didn’t. We were making embarrassing content, selling digital products, learning business through failure, and taking swings while almost everyone around us questioned the path.But we kept going.Now at 31, I’m in Greece with my wife, my best friend, our families, and the people I built Bloom with. Not because we got lucky, and not because the road was easy.It happened because we committed to the run.This video is about what becomes possible when you give one decade everything you have. It is about building discipline, staying in the arena, refusing to take your foot off the gas, and understanding that your 20s are not something to waste or sacrifice.They are something to invest.You may not know exactly how long it will take. You may not see results in year one, two, three, or four. But ten years of focused effort can change your life, your family, and every generation that comes after you.You only need one generational run.The question is whether you are willing to start yours.Travel Agency that made everything smooth - https://www.instagram.com/wagnerbespoke?igsh=NmUwOXMwdzhqbnhjCHAPTERS00:00 — You Only Need One Decade00:29 — The Life Built by the Run01:31 — Realizing What Is Possible02:12 — The Years Nobody Sees04:36 — Ten Years Can Change Everything05:26 — Building During the Run06:02 — Influence, Brand, and Long-Term Vision07:49 — Creating a Life You Can Sustain09:32 — Discipline Is Built, Not Given10:27 — Where Our Generational Run Started11:38 — Why People Stop After They Win12:47 — Staying Locked In After Success14:13 — Invest Your 20s15:29 — The Run Is Worth It Learn more about your ad choices. Visit megaphone.fm/adchoices You do not need your entire life to change your entire life.

You need one decade.

One 10-year generational run where you stop negotiating with your potential, lock in, and become the person capable of building the life you actually want.

For me, that decade was my 20s.

It was not a straight line. For years, we looked like we had no idea what we were doing—because we didn’t. We were making embarrassing content, selling digital products, learning business through failure, and taking swings while almost everyone around us questioned the path.

But we kept going.

Now at 31, I’m in Greece with my wife, my best friend, our families, and the people I built Bloom with. Not because we got lucky, and not because the road was easy.

It happened because we committed to the run.

This video is about what becomes possible when you give one decade everything you have. It is about building discipline, staying in the arena, refusing to take your foot off the gas, and understanding that your 20s are not something to waste or sacrifice.

They are something to invest.

You may not know exactly how long it will take. You may not see results in year one, two, three, or four. But ten years of focused effort can change your life, your family, and every generation that comes after you.

You only need one generational run.

The question is whether you are willing to start yours.


Travel Agency that made everything smooth - https://www.instagram.com/wagnerbespoke?igsh=NmUwOXMwdzhqbnhj



CHAPTERS

00:00 — You Only Need One Decade
00:29 — The Life Built by the Run
01:31 — Realizing What Is Possible
02:12 — The Years Nobody Sees
04:36 — Ten Years Can Change Everything
05:26 — Building During the Run
06:02 — Influence, Brand, and Long-Term Vision
07:49 — Creating a Life You Can Sustain
09:32 — Discipline Is Built, Not Given
10:27 — Where Our Generational Run Started
11:38 — Why People Stop After They Win
12:47 — Staying Locked In After Success
14:13 — Invest Your 20s
15:29 — The Run Is Worth It

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1250 no Bloom’s CEO Did It - Why Not You? Great Conversation with the guys at @SweatEquityPodcast Go check out the teams latest episode!CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.My #1 passion is building brands that reimagine wellness.Target Call Here : https://www.instagram.com/reel/DSi3zlrDfiA/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA%3D%3DWe started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.https://www.instagram.com/greglav/ Learn more about your ad choices. Visit megaphone.fm/adchoices Sat, 03 Oct 2026 02:00:00 -0000 full Greg Lav Great Conversation with the guys at @SweatEquityPodcast Go check out the teams latest episode!CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.My #1 passion is building brands that reimagine wellness.Target Call Here : https://www.instagram.com/reel/DSi3zlrDfiA/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA%3D%3DWe started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.https://www.instagram.com/greglav/ Learn more about your ad choices. Visit megaphone.fm/adchoices Great Conversation with the guys at @SweatEquityPodcast Go check out the teams latest episode!

CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.

My #1 passion is building brands that reimagine wellness.

Target Call Here : https://www.instagram.com/reel/DSi3zlrDfiA/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA%3D%3D

We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.

Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions.

Mission: Give people access to rooms they normally wouldn’t get into.

Serial entrepreneur, operator at heart, obsessed with product, brand, and community.

Born in New York → now building in Austin.

Still learning. Still building. Not even close to being done. Follow along.

https://www.instagram.com/greglav/

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1289 no I promised myself i’d own this I promised myself I’d own this one day… and today it finally happened.In this episode, I take delivery of one of the most iconic cars ever made — the Mercedes-Benz SLS AMG Black Series. This moment is more than just picking up a car. It’s about keeping promises to yourself, staying disciplined, and putting in the work even when nobody is watching.From the first time I saw this car to the moment the keys hit my hand, this has been years in the making. If you’re building something, chasing a goal, or trying to level up your life or business, this one’s for you.Nothing about this journey is overnight. But if you stay consistent, the things you once dreamed about eventually become real. follow along- https://www.instagram.com/greglav/Subscribe for more videos about entrepreneurship, discipline, business, and the journey of building something meaningful.#Entrepreneurship #businessjourney #MercedesSLS #AMG #SuccessMindset #CarDelivery 00:00 Car Delivery Day00:35 Renntech Tune Power01:08 Black Series History ️01:31 SLS Black Series Specs01:51 Car Journey02:43 Market Value Insight03:27 Driving Experience ️03:55 Modern Car Contrast04:32 Daily Business Tasks04:51 Community Gratitude Learn more about your ad choices. Visit megaphone.fm/adchoices Sat, 03 Oct 2026 01:00:00 -0000 full Greg Lav I promised myself I’d own this one day… and today it finally happened.In this episode, I take delivery of one of the most iconic cars ever made — the Mercedes-Benz SLS AMG Black Series. This moment is more than just picking up a car. It’s about keeping promises to yourself, staying disciplined, and putting in the work even when nobody is watching.From the first time I saw this car to the moment the keys hit my hand, this has been years in the making. If you’re building something, chasing a goal, or trying to level up your life or business, this one’s for you.Nothing about this journey is overnight. But if you stay consistent, the things you once dreamed about eventually become real. follow along- https://www.instagram.com/greglav/Subscribe for more videos about entrepreneurship, discipline, business, and the journey of building something meaningful.#Entrepreneurship #businessjourney #MercedesSLS #AMG #SuccessMindset #CarDelivery 00:00 Car Delivery Day00:35 Renntech Tune Power01:08 Black Series History ️01:31 SLS Black Series Specs01:51 Car Journey02:43 Market Value Insight03:27 Driving Experience ️03:55 Modern Car Contrast04:32 Daily Business Tasks04:51 Community Gratitude Learn more about your ad choices. Visit megaphone.fm/adchoices I promised myself I’d own this one day… and today it finally happened.
In this episode, I take delivery of one of the most iconic cars ever made — the Mercedes-Benz SLS AMG Black Series. This moment is more than just picking up a car. It’s about keeping promises to yourself, staying disciplined, and putting in the work even when nobody is watching.

From the first time I saw this car to the moment the keys hit my hand, this has been years in the making. If you’re building something, chasing a goal, or trying to level up your life or business, this one’s for you.
Nothing about this journey is overnight. But if you stay consistent, the things you once dreamed about eventually become real.

follow along-
https://www.instagram.com/greglav/

Subscribe for more videos about entrepreneurship, discipline, business, and the journey of building something meaningful.
#Entrepreneurship #businessjourney #MercedesSLS #AMG #SuccessMindset #CarDelivery

00:00 Car Delivery Day
00:35 Renntech Tune Power
01:08 Black Series History ️
01:31 SLS Black Series Specs
01:51 Car Journey
02:43 Market Value Insight
03:27 Driving Experience ️
03:55 Modern Car Contrast
04:32 Daily Business Tasks
04:51 Community Gratitude

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 485 no The Raw Founder Conversations You Never See I take you behind the scenes while we’re in LA building Bloom in real time. Visiting other founders like ⁨@George.Heaton⁩ the founder of REPRESENT and founders of @based breaking down what’s actually driving growth right now. I talk through how we scaled from a niche women’s fitness pre-workout into a national energy drink and soda platform, why speed to market beats perfect packaging, and how TikTok creators, Amazon strategy, and partnerships are fueling momentum. I also share how I think about choosing product categories, hiring people stronger than me, building stress tolerance through fitness, and why your environment matters more than you think as a founder. This is the real operating mindset behind how we built Bloom into a $100M+ wellness platform.My #1 passion is building brands that reimagine wellness.We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.00:00 What I’d Tell Myself 10 Years Ago00:31 The Rule That Built Bloom Faster00:48 Inside a Private Jet Work Trip02:05 Why Private Travel Changes Output02:48 The Amazon Move Changing Everything03:20 Why TikTok Is Exploding for Bloom04:30 Packaging Mistakes Founders Make05:10 The Logo Trick That Builds Brands07:02 Buying the Right Gift as a Founder08:42 Touring a Founder’s LA Headquarters10:07 Picking Categories That Actually Win11:25 How We Bootstrapped to $180M12:20 Hire People Smarter Than You13:20 The Truth About “Growth Hacks”15:15 Start Small, Then Scale Massive17:05 Becoming #1 on Amazon (For Real)18:09 Fitness Built My Stress Advantage18:44 Best Cities for Entrepreneurs20:55 Your Environment Shapes Your Future21:05 The New Bloom Pop Strategy22:10 Building a Brand Your Family Uses Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 02 Oct 2026 22:30:00 -0000 full Greg Lav I take you behind the scenes while we’re in LA building Bloom in real time. Visiting other founders like ⁨@George.Heaton⁩ the founder of REPRESENT and founders of @based breaking down what’s actually driving growth right now. I talk through how we scaled from a niche women’s fitness pre-workout into a national energy drink and soda platform, why speed to market beats perfect packaging, and how TikTok creators, Amazon strategy, and partnerships are fueling momentum. I also share how I think about choosing product categories, hiring people stronger than me, building stress tolerance through fitness, and why your environment matters more than you think as a founder. This is the real operating mindset behind how we built Bloom into a $100M+ wellness platform.My #1 passion is building brands that reimagine wellness.We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.00:00 What I’d Tell Myself 10 Years Ago00:31 The Rule That Built Bloom Faster00:48 Inside a Private Jet Work Trip02:05 Why Private Travel Changes Output02:48 The Amazon Move Changing Everything03:20 Why TikTok Is Exploding for Bloom04:30 Packaging Mistakes Founders Make05:10 The Logo Trick That Builds Brands07:02 Buying the Right Gift as a Founder08:42 Touring a Founder’s LA Headquarters10:07 Picking Categories That Actually Win11:25 How We Bootstrapped to $180M12:20 Hire People Smarter Than You13:20 The Truth About “Growth Hacks”15:15 Start Small, Then Scale Massive17:05 Becoming #1 on Amazon (For Real)18:09 Fitness Built My Stress Advantage18:44 Best Cities for Entrepreneurs20:55 Your Environment Shapes Your Future21:05 The New Bloom Pop Strategy22:10 Building a Brand Your Family Uses Learn more about your ad choices. Visit megaphone.fm/adchoices I take you behind the scenes while we’re in LA building Bloom in real time. Visiting other founders like ⁨@George.Heaton⁩ the founder of REPRESENT and founders of @based breaking down what’s actually driving growth right now.

I talk through how we scaled from a niche women’s fitness pre-workout into a national energy drink and soda platform, why speed to market beats perfect packaging, and how TikTok creators, Amazon strategy, and partnerships are fueling momentum.

I also share how I think about choosing product categories, hiring people stronger than me, building stress tolerance through fitness, and why your environment matters more than you think as a founder. This is the real operating mindset behind how we built Bloom into a $100M+ wellness platform.

My #1 passion is building brands that reimagine wellness.

We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.

Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions.

Mission: Give people access to rooms they normally wouldn’t get into.

Serial entrepreneur, operator at heart, obsessed with product, brand, and community.

Born in New York → now building in Austin.

Still learning. Still building. Not even close to being done. Follow along.

00:00 What I’d Tell Myself 10 Years Ago
00:31 The Rule That Built Bloom Faster
00:48 Inside a Private Jet Work Trip
02:05 Why Private Travel Changes Output
02:48 The Amazon Move Changing Everything
03:20 Why TikTok Is Exploding for Bloom
04:30 Packaging Mistakes Founders Make
05:10 The Logo Trick That Builds Brands
07:02 Buying the Right Gift as a Founder
08:42 Touring a Founder’s LA Headquarters
10:07 Picking Categories That Actually Win
11:25 How We Bootstrapped to $180M
12:20 Hire People Smarter Than You
13:20 The Truth About “Growth Hacks”
15:15 Start Small, Then Scale Massive
17:05 Becoming #1 on Amazon (For Real)
18:09 Fitness Built My Stress Advantage
18:44 Best Cities for Entrepreneurs
20:55 Your Environment Shapes Your Future
21:05 The New Bloom Pop Strategy
22:10 Building a Brand Your Family Uses

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1792 no If You’re a Nobody But You Have Ambition, Watch This What if the biggest risk in your life isn’t failure — it’s regret?Seven years ago, Greg Levesque was a nobody with a 2.4 GPA, no money, and no idea how dramatically his life could change. Today, after building Bloom alongside his wife into one of the fastest-growing beverage brands in America, he’s sharing the lessons that shaped the journey.Follow along: https://www.instagram.com/greglav/In this episode, Greg breaks down what it actually takes to pursue something bigger:• Stick to the plan, not your mood• Use being unknown as your advantage• Stop taking advice from people who haven’t done what you’re trying to do• Learn to take L’s without becoming cautious• Accept that bigger goals come with bigger problems• Stop chasing a finish line and start building a life of pursuitYour life can look completely different two years from now.Take your ambition, point it in the right direction, and go after your moonshot.CHAPTERS:0:00 The Cost of Regret2:43 Stick to the Plan, Not Your Mood5:35 The Superpower of Being a Nobody7:30 Stop Listening to Everyone’s Opinions9:06 Stop Obsessing Over Winning and Losing11:58 Never Apologize for Your Ambition14:25 Choose Your Hard15:16 Become a Firefighter16:54 There Is No Finish Line19:00 You Never Start From Zero Again20:37 The Lonely Road of Pursuit21:26 Go After Your MoonshotSubscribe and join a community of people choosing their moonshots over regret. Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 02 Oct 2026 08:00:00 -0000 full Greg Lav What if the biggest risk in your life isn’t failure — it’s regret?Seven years ago, Greg Levesque was a nobody with a 2.4 GPA, no money, and no idea how dramatically his life could change. Today, after building Bloom alongside his wife into one of the fastest-growing beverage brands in America, he’s sharing the lessons that shaped the journey.Follow along: https://www.instagram.com/greglav/In this episode, Greg breaks down what it actually takes to pursue something bigger:• Stick to the plan, not your mood• Use being unknown as your advantage• Stop taking advice from people who haven’t done what you’re trying to do• Learn to take L’s without becoming cautious• Accept that bigger goals come with bigger problems• Stop chasing a finish line and start building a life of pursuitYour life can look completely different two years from now.Take your ambition, point it in the right direction, and go after your moonshot.CHAPTERS:0:00 The Cost of Regret2:43 Stick to the Plan, Not Your Mood5:35 The Superpower of Being a Nobody7:30 Stop Listening to Everyone’s Opinions9:06 Stop Obsessing Over Winning and Losing11:58 Never Apologize for Your Ambition14:25 Choose Your Hard15:16 Become a Firefighter16:54 There Is No Finish Line19:00 You Never Start From Zero Again20:37 The Lonely Road of Pursuit21:26 Go After Your MoonshotSubscribe and join a community of people choosing their moonshots over regret. Learn more about your ad choices. Visit megaphone.fm/adchoices What if the biggest risk in your life isn’t failure — it’s regret?

Seven years ago, Greg Levesque was a nobody with a 2.4 GPA, no money, and no idea how dramatically his life could change. Today, after building Bloom alongside his wife into one of the fastest-growing beverage brands in America, he’s sharing the lessons that shaped the journey.

Follow along: https://www.instagram.com/greglav/

In this episode, Greg breaks down what it actually takes to pursue something bigger:

• Stick to the plan, not your mood
• Use being unknown as your advantage
• Stop taking advice from people who haven’t done what you’re trying to do
• Learn to take L’s without becoming cautious
• Accept that bigger goals come with bigger problems
• Stop chasing a finish line and start building a life of pursuit

Your life can look completely different two years from now.

Take your ambition, point it in the right direction, and go after your moonshot.

CHAPTERS:

0:00 The Cost of Regret
2:43 Stick to the Plan, Not Your Mood
5:35 The Superpower of Being a Nobody
7:30 Stop Listening to Everyone’s Opinions
9:06 Stop Obsessing Over Winning and Losing
11:58 Never Apologize for Your Ambition
14:25 Choose Your Hard
15:16 Become a Firefighter
16:54 There Is No Finish Line
19:00 You Never Start From Zero Again
20:37 The Lonely Road of Pursuit
21:26 Go After Your Moonshot

Subscribe and join a community of people choosing their moonshots over regret.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1741 no $1B CEO: This was my Biggest Unlock Most people are not failing because they lack talent.They are failing because they were taught to think too small.Somewhere along the way, ambition became something people felt like they needed to apologize for. We were told to be realistic, be content, and stop wanting more. I think that is completely backwards.I would not have built Bloom, helped grow it into a business doing over $600 million a year, or become the man I am today without setting goals that forced me to grow.In this video, I break down the six biggest lessons that have shaped the way I set goals and actually follow through on them.We talk about why you should not feel guilty for wanting more, how to separate who you are today from who you are becoming, why goals are not finish lines, and why announcing your goals can create the accountability you need to actually achieve them.I also share how I think about vision boards, measurable goals, and the smaller goals that eventually lead to something much bigger.I did not start Bloom by saying I was going to beat Monster or Red Bull. I started by seeing an opportunity in the pre-workout space that I thought we could take advantage of. That small goal led to the next one, and over time, those goals became much bigger.That is how this works.You do not need to wake up tomorrow and build a $100 million company. You need to set the next goal that moves you forward, accomplish it, and keep raising the standard.If you are an entrepreneur, creator, or someone who knows they are capable of more, this video is for you.My goal with this channel is simple: pass down everything I am learning to the next generation of entrepreneurs.Subscribe for new videos every week.00:00 Why Goals Matter00:36 Stop Feeling Guilty for Wanting More01:38 Be Proud of Who You Are Becoming02:41 Goals Are Not Finish Lines03:20 Announce Your Goals04:10 Vision Boards vs. Measurable Goals04:53 Start With Smaller Goals05:46 Go After Your Moonshot#Entrepreneurship #GoalSetting #Business #Mindset #SelfDevelopment #Bloom Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 02 Oct 2026 07:00:00 -0000 full Greg Lav Most people are not failing because they lack talent.They are failing because they were taught to think too small.Somewhere along the way, ambition became something people felt like they needed to apologize for. We were told to be realistic, be content, and stop wanting more. I think that is completely backwards.I would not have built Bloom, helped grow it into a business doing over $600 million a year, or become the man I am today without setting goals that forced me to grow.In this video, I break down the six biggest lessons that have shaped the way I set goals and actually follow through on them.We talk about why you should not feel guilty for wanting more, how to separate who you are today from who you are becoming, why goals are not finish lines, and why announcing your goals can create the accountability you need to actually achieve them.I also share how I think about vision boards, measurable goals, and the smaller goals that eventually lead to something much bigger.I did not start Bloom by saying I was going to beat Monster or Red Bull. I started by seeing an opportunity in the pre-workout space that I thought we could take advantage of. That small goal led to the next one, and over time, those goals became much bigger.That is how this works.You do not need to wake up tomorrow and build a $100 million company. You need to set the next goal that moves you forward, accomplish it, and keep raising the standard.If you are an entrepreneur, creator, or someone who knows they are capable of more, this video is for you.My goal with this channel is simple: pass down everything I am learning to the next generation of entrepreneurs.Subscribe for new videos every week.00:00 Why Goals Matter00:36 Stop Feeling Guilty for Wanting More01:38 Be Proud of Who You Are Becoming02:41 Goals Are Not Finish Lines03:20 Announce Your Goals04:10 Vision Boards vs. Measurable Goals04:53 Start With Smaller Goals05:46 Go After Your Moonshot#Entrepreneurship #GoalSetting #Business #Mindset #SelfDevelopment #Bloom Learn more about your ad choices. Visit megaphone.fm/adchoices Most people are not failing because they lack talent.

They are failing because they were taught to think too small.

Somewhere along the way, ambition became something people felt like they needed to apologize for. We were told to be realistic, be content, and stop wanting more. I think that is completely backwards.

I would not have built Bloom, helped grow it into a business doing over $600 million a year, or become the man I am today without setting goals that forced me to grow.
In this video, I break down the six biggest lessons that have shaped the way I set goals and actually follow through on them.

We talk about why you should not feel guilty for wanting more, how to separate who you are today from who you are becoming, why goals are not finish lines, and why announcing your goals can create the accountability you need to actually achieve them.
I also share how I think about vision boards, measurable goals, and the smaller goals that eventually lead to something much bigger.

I did not start Bloom by saying I was going to beat Monster or Red Bull. I started by seeing an opportunity in the pre-workout space that I thought we could take advantage of. That small goal led to the next one, and over time, those goals became much bigger.
That is how this works.

You do not need to wake up tomorrow and build a $100 million company. You need to set the next goal that moves you forward, accomplish it, and keep raising the standard.
If you are an entrepreneur, creator, or someone who knows they are capable of more, this video is for you.

My goal with this channel is simple: pass down everything I am learning to the next generation of entrepreneurs.

Subscribe for new videos every week.

00:00 Why Goals Matter
00:36 Stop Feeling Guilty for Wanting More
01:38 Be Proud of Who You Are Becoming
02:41 Goals Are Not Finish Lines
03:20 Announce Your Goals
04:10 Vision Boards vs. Measurable Goals
04:53 Start With Smaller Goals
05:46 Go After Your Moonshot

#Entrepreneurship #GoalSetting #Business #Mindset #SelfDevelopment #Bloom

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 535 no Million Dollar Convos with Serial Entrepreneur A behind-the-scenes look at real conversations shaping modern marketing with Eric HinmanIn this episode, we break down what’s actually working in marketing today. From brand positioning to the evolving role of influencers. Then we head into my office for a high-level discussion covering retail strategy, Sam’s Club opportunities, and how influencer partnerships are driving serious growth.If you’re interested in business, brand building, or the intersection of retail and digital influence, this one gives a practical look at how decisions actually get made.#MarketingStrategy #InfluencerMarketing #BusinessGrowth #CEOInsightsCEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.My #1 passion is building brands that reimagine wellness.Target Call Here : https://www.instagram.com/reel/DSi3zlrDfiA/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA%3D%3DWe started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.https://www.instagram.com/greglav/ Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 02 Oct 2026 06:00:00 -0000 full Greg Lav A behind-the-scenes look at real conversations shaping modern marketing with Eric HinmanIn this episode, we break down what’s actually working in marketing today. From brand positioning to the evolving role of influencers. Then we head into my office for a high-level discussion covering retail strategy, Sam’s Club opportunities, and how influencer partnerships are driving serious growth.If you’re interested in business, brand building, or the intersection of retail and digital influence, this one gives a practical look at how decisions actually get made.#MarketingStrategy #InfluencerMarketing #BusinessGrowth #CEOInsightsCEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.My #1 passion is building brands that reimagine wellness.Target Call Here : https://www.instagram.com/reel/DSi3zlrDfiA/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA%3D%3DWe started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.https://www.instagram.com/greglav/ Learn more about your ad choices. Visit megaphone.fm/adchoices A behind-the-scenes look at real conversations shaping modern marketing with Eric Hinman
In this episode, we break down what’s actually working in marketing today. From brand positioning to the evolving role of influencers. Then we head into my office for a high-level discussion covering retail strategy, Sam’s Club opportunities, and how influencer partnerships are driving serious growth.

If you’re interested in business, brand building, or the intersection of retail and digital influence, this one gives a practical look at how decisions actually get made.

#MarketingStrategy #InfluencerMarketing #BusinessGrowth #CEOInsights

CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.

My #1 passion is building brands that reimagine wellness.

Target Call Here : https://www.instagram.com/reel/DSi3zlrDfiA/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA%3D%3D

We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.

Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions.

Mission: Give people access to rooms they normally wouldn’t get into.

Serial entrepreneur, operator at heart, obsessed with product, brand, and community.

Born in New York → now building in Austin.

Still learning. Still building. Not even close to being done. Follow along.

https://www.instagram.com/greglav/

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1159 no $1B CEO - The Secret City Where Deals Get Made This is 24 hours of high-level conversations with entrepreneurs who are actually building, moments that reminded me why the work matters, and a look at a milestone I've been working toward for a long time.If you're chasing something big a business, a life, a version of yourself you haven't met yet this one's for you.If you’re interested in business, brand building, or the intersection of retail and digital influence, this one gives a practical look at how decisions actually get made.CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.My #1 passion is building brands that reimagine wellness.We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.https://www.instagram.com/greglavslife/?hl=#MarketingStrategy #BusinessGrowth #CEOInsights #greglav https://www.instagram.com/greglavslife/?hl=00:00 Aspen New Home00:55 Networking Event03:46 Aspen Entrepreneurship04:30 Wifey on Slopes04:58 French Fry Adverts05:37 Best Restaurant ️06:20 Kimosabi's Brand ️06:39 Platform Office Visit07:04 CPG Brand Networking07:23 Think Bigger07:49 Aspen Weekend Vibes ️08:06 Meet up with Ian Fonz08:38 Protein Ice Cream Biz08:52 Launch in Wegman's, Target, central market09:22 Acne Transformation09:57 Military to Creator ️10:35 New Video Coming Soon Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 02 Oct 2026 05:00:00 -0000 full Greg Lav This is 24 hours of high-level conversations with entrepreneurs who are actually building, moments that reminded me why the work matters, and a look at a milestone I've been working toward for a long time.If you're chasing something big a business, a life, a version of yourself you haven't met yet this one's for you.If you’re interested in business, brand building, or the intersection of retail and digital influence, this one gives a practical look at how decisions actually get made.CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.My #1 passion is building brands that reimagine wellness.We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.https://www.instagram.com/greglavslife/?hl=#MarketingStrategy #BusinessGrowth #CEOInsights #greglav https://www.instagram.com/greglavslife/?hl=00:00 Aspen New Home00:55 Networking Event03:46 Aspen Entrepreneurship04:30 Wifey on Slopes04:58 French Fry Adverts05:37 Best Restaurant ️06:20 Kimosabi's Brand ️06:39 Platform Office Visit07:04 CPG Brand Networking07:23 Think Bigger07:49 Aspen Weekend Vibes ️08:06 Meet up with Ian Fonz08:38 Protein Ice Cream Biz08:52 Launch in Wegman's, Target, central market09:22 Acne Transformation09:57 Military to Creator ️10:35 New Video Coming Soon Learn more about your ad choices. Visit megaphone.fm/adchoices This is 24 hours of high-level conversations with entrepreneurs who are actually building, moments that reminded me why the work matters, and a look at a milestone I've been working toward for a long time.
If you're chasing something big a business, a life, a version of yourself you haven't met yet this one's for you.

If you’re interested in business, brand building, or the intersection of retail and digital influence, this one gives a practical look at how decisions actually get made.

CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.

My #1 passion is building brands that reimagine wellness.

We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.

Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions.

Mission: Give people access to rooms they normally wouldn’t get into.

Serial entrepreneur, operator at heart, obsessed with product, brand, and community.

Born in New York → now building in Austin.

Still learning. Still building. Not even close to being done. Follow along.

https://www.instagram.com/greglavslife/?hl=

#MarketingStrategy #BusinessGrowth #CEOInsights #greglav https://www.instagram.com/greglavslife/?hl=

00:00 Aspen New Home
00:55 Networking Event
03:46 Aspen Entrepreneurship
04:30 Wifey on Slopes
04:58 French Fry Adverts
05:37 Best Restaurant ️
06:20 Kimosabi's Brand ️
06:39 Platform Office Visit
07:04 CPG Brand Networking
07:23 Think Bigger
07:49 Aspen Weekend Vibes ️
08:06 Meet up with Ian Fonz
08:38 Protein Ice Cream Biz
08:52 Launch in Wegman's, Target, central market
09:22 Acne Transformation
09:57 Military to Creator ️
10:35 New Video Coming Soon

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 913 no How I Built a $1B Brand in My 20s I break down the biggest lessons I learned building a billion-dollar brand in my 20s and what actually mattered, what didn’t, and what I’d do differently if I were starting again today. I share the mindset shifts, risks, and decisions that helped me grow faster as an entrepreneur so you can avoid common mistakes and move forward with clarity earlier in your journey.My #1 passion is building brands that reimagine wellness.We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from DTC online sales to retail shelves nationwide (Target, Walmart, Sams Club + more). Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.https://www.instagram.com/greglav/00:00 Why This Changes Everything 02:54 Lesson 1: Level Up the Game You’re Playing08:30 Lesson 2: Focus Is King17:38 Lesson 3+4: Stay Ready So You Don’t Need to Get Ready18:05 Lesson 5: Discipline Creates Opportunity19:20 Lesson 6: Change Your Environment to Change Your Life21:24 Lesson 7: Build in Public to Open Doors24:35 Lesson 8: Don’t Reinvent the Wheel26:40 Lesson 9: Connect the Dots Over Time28:20 Lesson 10: Go After Moonshots Only29:40 Final Message: Level Up Every Six Months Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 02 Oct 2026 04:00:00 -0000 full Greg Lav I break down the biggest lessons I learned building a billion-dollar brand in my 20s and what actually mattered, what didn’t, and what I’d do differently if I were starting again today. I share the mindset shifts, risks, and decisions that helped me grow faster as an entrepreneur so you can avoid common mistakes and move forward with clarity earlier in your journey.My #1 passion is building brands that reimagine wellness.We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from DTC online sales to retail shelves nationwide (Target, Walmart, Sams Club + more). Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.https://www.instagram.com/greglav/00:00 Why This Changes Everything 02:54 Lesson 1: Level Up the Game You’re Playing08:30 Lesson 2: Focus Is King17:38 Lesson 3+4: Stay Ready So You Don’t Need to Get Ready18:05 Lesson 5: Discipline Creates Opportunity19:20 Lesson 6: Change Your Environment to Change Your Life21:24 Lesson 7: Build in Public to Open Doors24:35 Lesson 8: Don’t Reinvent the Wheel26:40 Lesson 9: Connect the Dots Over Time28:20 Lesson 10: Go After Moonshots Only29:40 Final Message: Level Up Every Six Months Learn more about your ad choices. Visit megaphone.fm/adchoices I break down the biggest lessons I learned building a billion-dollar brand in my 20s and what actually mattered, what didn’t, and what I’d do differently if I were starting again today. I share the mindset shifts, risks, and decisions that helped me grow faster as an entrepreneur so you can avoid common mistakes and move forward with clarity earlier in your journey.

My #1 passion is building brands that reimagine wellness.

We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.

Built Bloom from DTC online sales to retail shelves nationwide (Target, Walmart, Sams Club + more).

Mission: Give people access to rooms they normally wouldn’t get into.

Serial entrepreneur, operator at heart, obsessed with product, brand, and community.

Born in New York → now building in Austin.

Still learning. Still building. Not even close to being done. Follow along.

https://www.instagram.com/greglav/

00:00 Why This Changes Everything
02:54 Lesson 1: Level Up the Game You’re Playing
08:30 Lesson 2: Focus Is King
17:38 Lesson 3+4: Stay Ready So You Don’t Need to Get Ready
18:05 Lesson 5: Discipline Creates Opportunity
19:20 Lesson 6: Change Your Environment to Change Your Life
21:24 Lesson 7: Build in Public to Open Doors
24:35 Lesson 8: Don’t Reinvent the Wheel
26:40 Lesson 9: Connect the Dots Over Time
28:20 Lesson 10: Go After Moonshots Only
29:40 Final Message: Level Up Every Six Months

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2220 no How to Launch a Product Without a Following (What Actually Works) Out in New York working with our team on 2027 strategy, retail expansion, flavor launches, and distribution inside Walmart, Target, and bodegas across the city.Once you're in 50,000+ stores, growth isn’t about getting distribution anymore, it’s about winning placement inside every store.In this episode we break down:- how brands actually scale inside Walmart and Target- what most founders get wrong about distribution- why content creators are the new growth engine- how influencer marketing replaced traditional ads- how to launch a product without an audience- why flavor still drives everything in CPGWe also met early-stage founders in NYC and talked through what it takes to go from 0 traction in today’s market.If you're building a brand right now, drop your questions below. I’ll answer them in the next vlog.00:00 The Week That Changes Everything00:31 Inside 2027 Strategy Meetings in NYC03:17 When Distribution Becomes Chess, Not Checkers04:03 Meeting NYC Street Interview Creators05:18 There’s No Finish Line in Business06:39 Launching Shirley Temple in New York08:04 Why NYC Requires a Different Distribution Strategy08:42 Building Something Your Kids Will Watch One Day09:14 Inside 13,000 NYC Bodegas 10:13 Designing Products That Stand Out on Shelves11:04 Mentoring the Next Generation of Founders13:53 How to Launch a Brand Without an Audience18:39 The Hardest Part of Building a Personal Brand Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 02 Oct 2026 03:00:00 -0000 full Greg Lav Out in New York working with our team on 2027 strategy, retail expansion, flavor launches, and distribution inside Walmart, Target, and bodegas across the city.Once you're in 50,000+ stores, growth isn’t about getting distribution anymore, it’s about winning placement inside every store.In this episode we break down:- how brands actually scale inside Walmart and Target- what most founders get wrong about distribution- why content creators are the new growth engine- how influencer marketing replaced traditional ads- how to launch a product without an audience- why flavor still drives everything in CPGWe also met early-stage founders in NYC and talked through what it takes to go from 0 traction in today’s market.If you're building a brand right now, drop your questions below. I’ll answer them in the next vlog.00:00 The Week That Changes Everything00:31 Inside 2027 Strategy Meetings in NYC03:17 When Distribution Becomes Chess, Not Checkers04:03 Meeting NYC Street Interview Creators05:18 There’s No Finish Line in Business06:39 Launching Shirley Temple in New York08:04 Why NYC Requires a Different Distribution Strategy08:42 Building Something Your Kids Will Watch One Day09:14 Inside 13,000 NYC Bodegas 10:13 Designing Products That Stand Out on Shelves11:04 Mentoring the Next Generation of Founders13:53 How to Launch a Brand Without an Audience18:39 The Hardest Part of Building a Personal Brand Learn more about your ad choices. Visit megaphone.fm/adchoices Out in New York working with our team on 2027 strategy, retail expansion, flavor launches, and distribution inside Walmart, Target, and bodegas across the city.
Once you're in 50,000+ stores, growth isn’t about getting distribution anymore, it’s about winning placement inside every store.

In this episode we break down:
- how brands actually scale inside Walmart and Target
- what most founders get wrong about distribution
- why content creators are the new growth engine
- how influencer marketing replaced traditional ads
- how to launch a product without an audience
- why flavor still drives everything in CPG

We also met early-stage founders in NYC and talked through what it takes to go from 0 traction in today’s market.
If you're building a brand right now, drop your questions below. I’ll answer them in the next vlog.

00:00 The Week That Changes Everything
00:31 Inside 2027 Strategy Meetings in NYC
03:17 When Distribution Becomes Chess, Not Checkers
04:03 Meeting NYC Street Interview Creators
05:18 There’s No Finish Line in Business
06:39 Launching Shirley Temple in New York
08:04 Why NYC Requires a Different Distribution Strategy
08:42 Building Something Your Kids Will Watch One Day
09:14 Inside 13,000 NYC Bodegas
10:13 Designing Products That Stand Out on Shelves
11:04 Mentoring the Next Generation of Founders
13:53 How to Launch a Brand Without an Audience
18:39 The Hardest Part of Building a Personal Brand

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2188 no What a $1B CEO Actually Does in a Day Most people think business growth needs to feel exciting every day.It doesn’t.A real generational run is usually built in the boring reps: 0.7% better this week, one more product launch, one more smart distribution decision, one more year of locking in when nobody else can see it yet.In this video, I’m taking you inside a day running Bloom from early workouts and major partner meetings to the real operator conversations behind scaling a brand. We get into what progress actually looks like, why product accessibility matters, how we’re thinking about TikTok Shop, creator partnerships, innovation, long-term distribution, and the relationship sacrifices that come with going all-in on a serious venture.If you’re building a business, growing a brand, trying to scale e-commerce, or just figuring out how to stay locked in when the results are still invisible this is for you.The biggest lesson: stop chasing the flashy short-term win at the expense of the thing that will still matter ten years from now. Follow along here: https://www.instagram.com/greglav/This is business strategy for founders, entrepreneurs, brand builders, ecommerce operators, consumer packaged goods founders, and anyone chasing real long-term growth. We cover how to compound small gains, scale retail distribution, grow on TikTok Shop, increase average order value with bundles, launch new products, build creator communities, and think like an operator instead of chasing quick validation.My name is Greg Lav. I’m the CEO and co-founder of Bloom. This channel is about building businesses, learning the hard lessons faster, and passing the baton to the next generation of entrepreneurs.Subscribe if you’re on your own generational run.Chapters00:00 The Truth About a Generational Run00:40 Why Your Five-Mile Radius Is Holding You Back01:22 How Bloom Scaled to 50,000 Retail Doors03:20 The Distribution Lesson Most Brands Miss05:14 Buying Back Time as a Founder06:24 Why 0.7% Growth Is a Massive Win10:33 The Best Time to Take a Big Brand Risk11:36 How We Sold 1 Million Units on TikTok Shop13:05 The TikTok Shop Playbook: Launches, Bundles and AOV18:00 Why We’re Betting on Real Creators Over AI Content21:12 What Going All-In Does to Your Relationships25:36 Short-Term Wins vs. the Shelf Space That Lasts Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 02 Oct 2026 02:00:00 -0000 full Greg Lav Most people think business growth needs to feel exciting every day.It doesn’t.A real generational run is usually built in the boring reps: 0.7% better this week, one more product launch, one more smart distribution decision, one more year of locking in when nobody else can see it yet.In this video, I’m taking you inside a day running Bloom from early workouts and major partner meetings to the real operator conversations behind scaling a brand. We get into what progress actually looks like, why product accessibility matters, how we’re thinking about TikTok Shop, creator partnerships, innovation, long-term distribution, and the relationship sacrifices that come with going all-in on a serious venture.If you’re building a business, growing a brand, trying to scale e-commerce, or just figuring out how to stay locked in when the results are still invisible this is for you.The biggest lesson: stop chasing the flashy short-term win at the expense of the thing that will still matter ten years from now. Follow along here: https://www.instagram.com/greglav/This is business strategy for founders, entrepreneurs, brand builders, ecommerce operators, consumer packaged goods founders, and anyone chasing real long-term growth. We cover how to compound small gains, scale retail distribution, grow on TikTok Shop, increase average order value with bundles, launch new products, build creator communities, and think like an operator instead of chasing quick validation.My name is Greg Lav. I’m the CEO and co-founder of Bloom. This channel is about building businesses, learning the hard lessons faster, and passing the baton to the next generation of entrepreneurs.Subscribe if you’re on your own generational run.Chapters00:00 The Truth About a Generational Run00:40 Why Your Five-Mile Radius Is Holding You Back01:22 How Bloom Scaled to 50,000 Retail Doors03:20 The Distribution Lesson Most Brands Miss05:14 Buying Back Time as a Founder06:24 Why 0.7% Growth Is a Massive Win10:33 The Best Time to Take a Big Brand Risk11:36 How We Sold 1 Million Units on TikTok Shop13:05 The TikTok Shop Playbook: Launches, Bundles and AOV18:00 Why We’re Betting on Real Creators Over AI Content21:12 What Going All-In Does to Your Relationships25:36 Short-Term Wins vs. the Shelf Space That Lasts Learn more about your ad choices. Visit megaphone.fm/adchoices Most people think business growth needs to feel exciting every day.
It doesn’t.

A real generational run is usually built in the boring reps: 0.7% better this week, one more product launch, one more smart distribution decision, one more year of locking in when nobody else can see it yet.

In this video, I’m taking you inside a day running Bloom from early workouts and major partner meetings to the real operator conversations behind scaling a brand. We get into what progress actually looks like, why product accessibility matters, how we’re thinking about TikTok Shop, creator partnerships, innovation, long-term distribution, and the relationship sacrifices that come with going all-in on a serious venture.
If you’re building a business, growing a brand, trying to scale e-commerce, or just figuring out how to stay locked in when the results are still invisible this is for you.

The biggest lesson: stop chasing the flashy short-term win at the expense of the thing that will still matter ten years from now.

Follow along here: https://www.instagram.com/greglav/

This is business strategy for founders, entrepreneurs, brand builders, ecommerce operators, consumer packaged goods founders, and anyone chasing real long-term growth. We cover how to compound small gains, scale retail distribution, grow on TikTok Shop, increase average order value with bundles, launch new products, build creator communities, and think like an operator instead of chasing quick validation.
My name is Greg Lav. I’m the CEO and co-founder of Bloom. This channel is about building businesses, learning the hard lessons faster, and passing the baton to the next generation of entrepreneurs.

Subscribe if you’re on your own generational run.

Chapters
00:00 The Truth About a Generational Run
00:40 Why Your Five-Mile Radius Is Holding You Back
01:22 How Bloom Scaled to 50,000 Retail Doors
03:20 The Distribution Lesson Most Brands Miss
05:14 Buying Back Time as a Founder
06:24 Why 0.7% Growth Is a Massive Win
10:33 The Best Time to Take a Big Brand Risk
11:36 How We Sold 1 Million Units on TikTok Shop
13:05 The TikTok Shop Playbook: Launches, Bundles and AOV
18:00 Why We’re Betting on Real Creators Over AI Content
21:12 What Going All-In Does to Your Relationships
25:36 Short-Term Wins vs. the Shelf Space That Lasts

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2027 no Two generations of TikTok Millionaires I sat down with Alankar, CEO/Co-founder of BASED, and this conversation was packed with real insight on what it actually takes to build a brand that matters.We got into how BASED started as a side project, the early mistakes of building a product as complete rookies, why community beats shortcuts, and how branding, positioning, and focus can make or break a company. Alankar also broke down the importance of choosing the right brand name, building with long-term thinking, navigating growth without letting ego get in the way, and what it looks like to lead a fast-growing company in your 20s.This episode also dives into entrepreneurship, product development, team building, fatherhood, discipline, marketing strategy, supply chain problems, consumer expectations, and the mindset required to build something huge without relying on hacks or gimmicks.If you’re interested in business, brand building, or the intersection of retail and digital influence, this one gives a practical look at how decisions actually get made.CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.My #1 passion is building brands that reimagine wellness.We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.https://www.instagram.com/greglavslife/?hl=#MarketingStrategy #BusinessGrowth #CEOInsights #greglav https://www.instagram.com/greglavslife/?hl=00:00 Building Something Big00:23 Uninspired Growth00:51 Side Project Origin01:37 Lance Baker's Skill01:57 Early Content Creation02:48 Entrepreneurial Path03:49 Faceless Content Power04:16 Early Product Struggles06:11 Brand Name Importance ️06:49 Meaning of 'Based'07:17 Search Engine Power08:41 Credibility and Branding09:23 Personal Brand Evolution09:53 Business Brainstorming10:55 Team Growth and Standards11:54 Work-Life Integration ️12:57 Strategic Decisions13:31 Fatherhood Reflections14:22 Responsibility Role14:49 Discipline Necessity15:17 Gated Community Life15:58 Aspen Crowd16:33 Focus Importance17:37 Team Structure18:23 Hiking Trail View19:28 Business Relationship20:13 Industry Disruption20:37 Growth Throttling21:41 Short-Term Thinking23:11 Product Volatility24:43 Consumer Expectations25:15 Licensing Strategy27:02 Supply Chain Issues Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 02 Oct 2026 01:00:00 -0000 full Greg Lav I sat down with Alankar, CEO/Co-founder of BASED, and this conversation was packed with real insight on what it actually takes to build a brand that matters.We got into how BASED started as a side project, the early mistakes of building a product as complete rookies, why community beats shortcuts, and how branding, positioning, and focus can make or break a company. Alankar also broke down the importance of choosing the right brand name, building with long-term thinking, navigating growth without letting ego get in the way, and what it looks like to lead a fast-growing company in your 20s.This episode also dives into entrepreneurship, product development, team building, fatherhood, discipline, marketing strategy, supply chain problems, consumer expectations, and the mindset required to build something huge without relying on hacks or gimmicks.If you’re interested in business, brand building, or the intersection of retail and digital influence, this one gives a practical look at how decisions actually get made.CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.My #1 passion is building brands that reimagine wellness.We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.https://www.instagram.com/greglavslife/?hl=#MarketingStrategy #BusinessGrowth #CEOInsights #greglav https://www.instagram.com/greglavslife/?hl=00:00 Building Something Big00:23 Uninspired Growth00:51 Side Project Origin01:37 Lance Baker's Skill01:57 Early Content Creation02:48 Entrepreneurial Path03:49 Faceless Content Power04:16 Early Product Struggles06:11 Brand Name Importance ️06:49 Meaning of 'Based'07:17 Search Engine Power08:41 Credibility and Branding09:23 Personal Brand Evolution09:53 Business Brainstorming10:55 Team Growth and Standards11:54 Work-Life Integration ️12:57 Strategic Decisions13:31 Fatherhood Reflections14:22 Responsibility Role14:49 Discipline Necessity15:17 Gated Community Life15:58 Aspen Crowd16:33 Focus Importance17:37 Team Structure18:23 Hiking Trail View19:28 Business Relationship20:13 Industry Disruption20:37 Growth Throttling21:41 Short-Term Thinking23:11 Product Volatility24:43 Consumer Expectations25:15 Licensing Strategy27:02 Supply Chain Issues Learn more about your ad choices. Visit megaphone.fm/adchoices I sat down with Alankar, CEO/Co-founder of BASED, and this conversation was packed with real insight on what it actually takes to build a brand that matters.

We got into how BASED started as a side project, the early mistakes of building a product as complete rookies, why community beats shortcuts, and how branding, positioning, and focus can make or break a company. Alankar also broke down the importance of choosing the right brand name, building with long-term thinking, navigating growth without letting ego get in the way, and what it looks like to lead a fast-growing company in your 20s.

This episode also dives into entrepreneurship, product development, team building, fatherhood, discipline, marketing strategy, supply chain problems, consumer expectations, and the mindset required to build something huge without relying on hacks or gimmicks.

If you’re interested in business, brand building, or the intersection of retail and digital influence, this one gives a practical look at how decisions actually get made.

CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.

My #1 passion is building brands that reimagine wellness.

We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.

Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions.

Mission: Give people access to rooms they normally wouldn’t get into.

Serial entrepreneur, operator at heart, obsessed with product, brand, and community.

Born in New York → now building in Austin.

Still learning. Still building. Not even close to being done. Follow along.

https://www.instagram.com/greglavslife/?hl=

#MarketingStrategy #BusinessGrowth #CEOInsights #greglav https://www.instagram.com/greglavslife/?hl=


00:00 Building Something Big
00:23 Uninspired Growth
00:51 Side Project Origin
01:37 Lance Baker's Skill
01:57 Early Content Creation
02:48 Entrepreneurial Path
03:49 Faceless Content Power
04:16 Early Product Struggles
06:11 Brand Name Importance ️
06:49 Meaning of 'Based'
07:17 Search Engine Power
08:41 Credibility and Branding
09:23 Personal Brand Evolution
09:53 Business Brainstorming
10:55 Team Growth and Standards
11:54 Work-Life Integration ️
12:57 Strategic Decisions
13:31 Fatherhood Reflections
14:22 Responsibility Role
14:49 Discipline Necessity
15:17 Gated Community Life
15:58 Aspen Crowd
16:33 Focus Importance
17:37 Team Structure
18:23 Hiking Trail View
19:28 Business Relationship
20:13 Industry Disruption
20:37 Growth Throttling
21:41 Short-Term Thinking
23:11 Product Volatility
24:43 Consumer Expectations
25:15 Licensing Strategy
27:02 Supply Chain Issues

Learn more about your ad choices. Visit megaphone.fm/adchoices

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