Greg Lav

How I Built a $1B Brand in My 20s

Sun, 01 Nov 2026 18:00:00 -0000

I break down the biggest lessons I learned building a billion-dollar brand in my 20s and what actually mattered, what didn’t, and what I’d do differently if I were starting again today. I share the mindset shifts, risks, and decisions that helped me grow faster as an entrepreneur so you can avoid common mistakes and move forward with clarity earlier in your journey.

Uploaded 10-04-26

My #1 passion is building brands that reimagine wellness.

We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.

Built Bloom from DTC online sales to retail shelves nationwide (Target, Walmart, Sams Club + more).

Mission: Give people access to rooms they normally wouldn’t get into.

Serial entrepreneur, operator at heart, obsessed with product, brand, and community.

Born in New York → now building in Austin.

Still learning. Still building. Not even close to being done. Follow along.

https://www.instagram.com/greglav/

00:00 Why This Changes Everything
02:54 Lesson 1: Level Up the Game You’re Playing
08:30 Lesson 2: Focus Is King
17:38 Lesson 3+4: Stay Ready So You Don’t Need to Get Ready
18:05 Lesson 5: Discipline Creates Opportunity
19:20 Lesson 6: Change Your Environment to Change Your Life
21:24 Lesson 7: Build in Public to Open Doors
24:35 Lesson 8: Don’t Reinvent the Wheel
26:40 Lesson 9: Connect the Dots Over Time
28:20 Lesson 10: Go After Moonshots Only
29:40 Final Message: Level Up Every Six Months

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You’re 6 Months Away From the Life You Want

Sun, 01 Nov 2026 17:00:00 -0000

If you’re unhappy with where you are today, six months is enough time to become completely unrecognizable.

Uploaded 11-07-26

A different body. A different career. A different environment. A different circle. A completely different mindset.

Over the last decade, my wife Mari and I have repeatedly transformed our lives in six-month windows. We packed everything we owned into a blue Toyota, put our dog in the back seat, and moved across the country to build Bloom. Years later, another six-month lock-in helped us close a $90 million transaction, launch Bloom Energy, and change the trajectory of our family and company forever.

In this video, I break down what can happen when you stop waiting for certainty, remove the distractions holding you back, and focus completely on one mission. We dive into discipline, monomaniacal focus, physical transformation, personal branding, competition, doubt, building Bloom, and why action is the only way to find the answers.

If you’re building a business, changing careers, transforming your body, or simply trying to become the person your future requires, I hope this video gives you the push to start today.
The people you admire didn’t wait for certainty. They started anyway.
You’ve got six months. What’s your moonshot?

My passion has never been chasing money. It’s building products that improve people’s lives and passing down everything I’ve learned to the next generation of entrepreneurs.
Mission: Give people access to rooms they normally wouldn’t get into.
Built Bloom from a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.

Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Sam’s Club + more).

Still learning. Still building. Not even close to being done.
Subscribe if you’re building something bigger than yourself.
Follow along on IG: instagram.com/greglav
#Entrepreneurship #Business #Mindset #Discipline #PersonalGrowth #Motivation

00:00 You Can Become Unrecognizable in Six Months
00:45 Today Is the Easiest Day to Start
03:26 We Left Everything to Build Bloom
06:06 Six Months Can Equal Eighteen
06:31 The Danger of Getting Comfortable
08:43 How a Personal Brand Changed My Life
11:00 Your Body Is Proof of Discipline
13:26 The Six Months That Changed Bloom
17:02 Action Creates the Answer
19:13 The Best Answer to Competition
20:19 Why Doubt Can Be a Good Sign
21:36 Tomorrow You Act

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If You’re a Nobody But You Have Ambition, Watch This

Sun, 01 Nov 2026 16:00:00 -0000

What if the biggest risk in your life isn’t failure — it’s regret?

Uploaded 16-09-26

Seven years ago, Greg Levesque was a nobody with a 2.4 GPA, no money, and no idea how dramatically his life could change. Today, after building Bloom alongside his wife into one of the fastest-growing beverage brands in America, he’s sharing the lessons that shaped the journey.

Follow along: https://www.instagram.com/greglav/

In this episode, Greg breaks down what it actually takes to pursue something bigger:

• Stick to the plan, not your mood
• Use being unknown as your advantage
• Stop taking advice from people who haven’t done what you’re trying to do
• Learn to take L’s without becoming cautious
• Accept that bigger goals come with bigger problems
• Stop chasing a finish line and start building a life of pursuit

Your life can look completely different two years from now.

Take your ambition, point it in the right direction, and go after your moonshot.

CHAPTERS:

0:00 The Cost of Regret
2:43 Stick to the Plan, Not Your Mood
5:35 The Superpower of Being a Nobody
7:30 Stop Listening to Everyone’s Opinions
9:06 Stop Obsessing Over Winning and Losing
11:58 Never Apologize for Your Ambition
14:25 Choose Your Hard
15:16 Become a Firefighter
16:54 There Is No Finish Line
19:00 You Never Start From Zero Again
20:37 The Lonely Road of Pursuit
21:26 Go After Your Moonshot

Subscribe and join a community of people choosing their moonshots over regret.

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How Millionaires Think Different

Sun, 01 Nov 2026 15:00:00 -0000

What started as a public speaking challenge turned into one of the most inspiring trips I’ve had in a long time. Flew to Miami to speak at a private mastermind for entrepreneurs and founders doing $1M–$20M+ in business.

Uploaded 08-05-26

We met with founders building billion-dollar brands, talked about scaling companies, influencer marketing, startup culture, fear, discipline, mentorship, and what it really takes to win in business without losing yourself in the process.

Inside this vlog:
Building a billion-dollar brand with Bloom Nutrition
Entrepreneur mindset shifts that separate winners
Why execution matters more than ideas
Lessons from top founders and CEOs
Public speaking fears and personal growth
Startup culture vs corporate culture
How environment shapes success
The reality of scaling a business
Entrepreneurship in your 20s
Becoming the best version of yourself

Featuring conversations with:
Domenic Iacovone, serial entrepreneur
Hudson Leogrande, founder of Comfrt
And other high-level entrepreneurs and founders

If you’re interested in entrepreneurship, business, personal growth, startup life, branding, influencer marketing, CEO mindset, or building something meaningful in your 20s, this video is for you.
Subscribe for more behind-the-scenes content on business, entrepreneurship, personal branding, discipline, and the journey of building at the highest level.

0:00 Intro
1:12 Inside Bloom’s Growth Strategy
2:48 Retail, Inventory and Scaling
4:00 Meeting Other Founders
5:45 Building Billion-Dollar Brands
7:18 Why Startup Culture Matters
8:13 Four Lessons From Entrepreneurship
9:04 Facing Fear and Public Speaking
10:42 Greg’s Billion-Dollar Journey
12:10 Execution Over Ideas
13:28 Mentorship, Family and Success
15:16 Conquering Fear and Becoming Better

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$1B CEO: This was my Biggest Unlock

Sun, 01 Nov 2026 14:00:00 -0000

Most people are not failing because they lack talent.

Uploaded 26-07-26

They are failing because they were taught to think too small.

Somewhere along the way, ambition became something people felt like they needed to apologize for. We were told to be realistic, be content, and stop wanting more. I think that is completely backwards.

I would not have built Bloom, helped grow it into a business doing over $600 million a year, or become the man I am today without setting goals that forced me to grow.
In this video, I break down the six biggest lessons that have shaped the way I set goals and actually follow through on them.

We talk about why you should not feel guilty for wanting more, how to separate who you are today from who you are becoming, why goals are not finish lines, and why announcing your goals can create the accountability you need to actually achieve them.
I also share how I think about vision boards, measurable goals, and the smaller goals that eventually lead to something much bigger.

I did not start Bloom by saying I was going to beat Monster or Red Bull. I started by seeing an opportunity in the pre-workout space that I thought we could take advantage of. That small goal led to the next one, and over time, those goals became much bigger.
That is how this works.

You do not need to wake up tomorrow and build a $100 million company. You need to set the next goal that moves you forward, accomplish it, and keep raising the standard.
If you are an entrepreneur, creator, or someone who knows they are capable of more, this video is for you.

My goal with this channel is simple: pass down everything I am learning to the next generation of entrepreneurs.

Subscribe for new videos every week.

00:00 Why Goals Matter
00:36 Stop Feeling Guilty for Wanting More
01:38 Be Proud of Who You Are Becoming
02:41 Goals Are Not Finish Lines
03:20 Announce Your Goals
04:10 Vision Boards vs. Measurable Goals
04:53 Start With Smaller Goals
05:46 Go After Your Moonshot

#Entrepreneurship #GoalSetting #Business #Mindset #SelfDevelopment #Bloom

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What Sacrificing my 20s got me…

Sun, 01 Nov 2026 13:00:00 -0000

You do not need your entire life to change your entire life.

Uploaded 29-07-26

You need one decade.

One 10-year generational run where you stop negotiating with your potential, lock in, and become the person capable of building the life you actually want.

For me, that decade was my 20s.

It was not a straight line. For years, we looked like we had no idea what we were doing—because we didn’t. We were making embarrassing content, selling digital products, learning business through failure, and taking swings while almost everyone around us questioned the path.

But we kept going.

Now at 31, I’m in Greece with my wife, my best friend, our families, and the people I built Bloom with. Not because we got lucky, and not because the road was easy.

It happened because we committed to the run.

This video is about what becomes possible when you give one decade everything you have. It is about building discipline, staying in the arena, refusing to take your foot off the gas, and understanding that your 20s are not something to waste or sacrifice.

They are something to invest.

You may not know exactly how long it will take. You may not see results in year one, two, three, or four. But ten years of focused effort can change your life, your family, and every generation that comes after you.

You only need one generational run.

The question is whether you are willing to start yours.

Travel Agency that made everything smooth - https://www.instagram.com/wagnerbespoke?igsh=NmUwOXMwdzhqbnhj

CHAPTERS

00:00 — You Only Need One Decade
00:29 — The Life Built by the Run
01:31 — Realizing What Is Possible
02:12 — The Years Nobody Sees
04:36 — Ten Years Can Change Everything
05:26 — Building During the Run
06:02 — Influence, Brand, and Long-Term Vision
07:49 — Creating a Life You Can Sustain
09:32 — Discipline Is Built, Not Given
10:27 — Where Our Generational Run Started
11:38 — Why People Stop After They Win
12:47 — Staying Locked In After Success
14:13 — Invest Your 20s
15:29 — The Run Is Worth It

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$1B CEO: "We signed $100m deals at this show in LA"

Sun, 01 Nov 2026 12:00:00 -0000

https://www.instagram.com/greglavslife/?hl=en

Uploaded 27-03-26

I spent 72 hours at Expo West 2026 in Anaheim, California, and it reminded me how big the wellness and CPG world really is.

This is the biggest event of the year for natural products, supplements, and consumer brands. Founders, retailers like Amazon, Walmart, and Target, and thousands of entrepreneurs all come together in one place. We walked the floor, met people building amazing things, and showed off Bloom’s nutrition and soda products.

What stood out most wasn’t just business. It was seeing how many people are out there building something real. Some founders I met were under 25 already running multi-million-dollar brands. It makes you realize how much opportunity is still out there.

This video is a behind-the-scenes look at what Natural Products Expo West 2026 actually feels like.

My #1 passion is building brands that reimagine wellness.

We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.

Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions.

Mission: Give people access to rooms they normally wouldn’t get into.

Serial entrepreneur, operator at heart, obsessed with product, brand, and community.

Born in New York → now building in Austin.

Still learning. Still building. Not even close to being done. Follow along.

00:00 A Different Kind of Expo Trip
00:51 The Portfolio Nobody Talks About
02:44 Reset Before a 13-Hour Expo Day
04:00 The Biggest CPG Event Begins
04:37 Inside Bloom’s Giant Expo Booth
05:34 Three Years in Making
06:09 18-Year-Old Founder’s Insane Play
08:03 Build for One Customer First
10:53 Why Expos Don’t Close Deals
14:02 Kids Running Million Dollar Brands
15:26 The Truth About Founder Loneliness
16:14 CPG Leaders All in One Hotel

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Inside a $1B CEO's Generational Run

Sun, 01 Nov 2026 11:00:00 -0000

Most people don't recognize an opportunity until everyone else is already taking advantage of it.

Uploaded 19-10-26

Building a billion-dollar brand has taught me that some of the biggest opportunities are hiding in plain sight. The difference is whether you're willing to recognize them, take the risk, and get into the arena before everyone else catches on.

In this vlog, I'm heading to Las Vegas for one of the biggest convenience store trade shows in the country, where we're working to take Bloom Nutrition to the next level. We're talking with some of the biggest retailers in America, making deals, and figuring out what the next chapter of our generational run looks like.

Along the way, I catch up with Christian Guzmán about rebuilding 3D Energy, entrepreneurship, discipline, and what it takes to stay in the game. I also break down one of the biggest opportunities in marketing right now, how to recognize marketing arbitrage, and why I believe it's easier than ever for young entrepreneurs to build something meaningful.

We also sit down with The Iced Coffee Hour to talk about making millions, building Bloom from nothing, the mistakes that nearly destroyed our business, and the sacrifices that come with chasing massive goals.

Whether you're starting your first business, building your personal brand, or trying to figure out your next move, remember this: you don't need to have everything figured out before you start.

Get into the arena. Learn from people ahead of you. Recognize the opportunities in front of you.

Your generational run might be closer than you think.

Subscribe for more behind-the-scenes access to building Bloom Nutrition, entrepreneurship, business lessons, and the journey of building a billion-dollar brand.

Follow me on Instagram: https://www.instagram.com/greglav/

Bloom Nutrition: https://bloomnu.com/

00:00 — In this episode
00:32 — Building Bloom's Next Billion Dollar Opportunity
02:20 — Why Nobody Believed in Our Energy Drink
03:30 — Inside the Arena With America's Biggest Brands
04:43 — How to Pitch Your Brand to Major Retailers
05:30 — Building Relationships That Actually Matter
07:22 — The 9-Year Overnight Success
09:18 — Making Billion Dollar Business Deals
10:34 — The Entrepreneurs Who Inspire Me
11:15 — How to Find Your Next Big Opportunity
13:45 — You Don't Need to Have It All Figured Out
15:17 — The Real Cost of Building an Empire
17:27 — Becoming the Person Capable of Success
18:32 — Is It Easier Than Ever to Make $1 Million?
19:30 — How I Made $100 Million in One Day
20:45 — The Mistake That Almost Destroyed Bloom
22:23 — Blind Taste Testing the Biggest Energy Drinks
23:16 — Why Entrepreneurship Changed My Life
24:30 — Learning What You Actually Want in Life
25:30 — The Sacrifices Nobody Talks About
27:00 — What Really Matters After Success

#Entrepreneurship #GregLav #BloomNutrition #BusinessGrowth #BillionDollarBrand #GenerationalRun

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Your parents can’t teach you this

Sun, 01 Nov 2026 10:00:00 -0000

Entrepreneurship has changed. The old playbook doesn’t work like it used to, and the next generation has an opportunity that didn’t exist even five years ago.

Uploaded 08-08-26

I spent a few days in New York meeting founders, talking business, and getting around entrepreneurs building some of the fastest-growing brands in the country. We talked about what’s actually working in 2026: personal brands, influencer marketing, retail, speed over perfection, building the right team, and why your first idea probably won’t be your final destination.

The biggest takeaway: you don’t need permission to start, and you’re not supposed to have it all figured out. Pick a playbook, take action, and evolve as you go.

The arena is wide open. Your generation is officially in the game.

Follow along on Instagram
https://www.instagram.com/greglav

00:00 The New Era of Entrepreneurship
01:16 Speed Over Perfection
02:59 Building With Alex Costa
05:43 The Influencer Playbook
07:22 You Just Have to Start
09:53 The Next Generation Is Here
10:32 The New Marketing Playbook
11:53 Why Founder-Led Brands Win
13:33 Your First Version Should Suck
16:05 Pressure, Chaos and Growth
21:15 The Road to 500 Million Cans Sold
26:09 Taking on Monster and Red Bull

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You’re Not Too Late. You’re Probably Too Early.

Sun, 01 Nov 2026 09:00:00 -0000

What does it actually take to build a brand that lasts?

Uploaded 03-07-26

In this video, I sit down with Leo, President of Bloom, while we’re in Greece to answer real questions about business, marketing, money, growth, and what we’ve learned building Bloom over the last eight years.

My name is Greg Lav, CEO and Co-Founder of Bloom Nutrition. This Q and A is a behind-the-scenes conversation from our time in Greece, where Leo and I talk through how Bloom went from early scrappy marketing to becoming a real platform brand across supplements, energy drinks, better for you soda, retail, Amazon, Target, Walmart , TikTok Shop, and more.

We talk about the early moves that actually worked, like meme page marketing, influencer marketing, community building, and why we cared more about growing the brand than just selling a product. We also get into how we measure whether content is working beyond views, why sales and search volume matter, and what most people misunderstand about building real wealth.

IG- https://www.instagram.com/greglav/

For years, I thought growth was mostly about moving faster, finding the next tactic, or being early to the next platform. But as Bloom has grown, I’ve realized the bigger unlock is building something valuable enough to last: a brand with real systems, real distribution, real trust, and a team that can make better decisions as the stakes get higher.

I share lessons on:
Building a consumer brand from the ground up
Growing a community before selling a product
Using influencer marketing and TikTok to scale
Measuring content beyond views
Why sales, search volume, and traffic matter
Building a brand that can actually be bought
The difference between a product and a platform brand
How real wealth is built through equity
Why being first is not always the advantage
Making bigger decisions as a founder
Staying grounded as the stakes get higher
What I would tell my younger self about business, money, and growth
Whether you’re building a startup, launching a product, growing an e-commerce brand, creating content, trying to grow on TikTok Shop, or figuring out how to build something bigger than yourself, I hope this video gives you a real look at what it takes.

If you’re interested in entrepreneurship, business strategy, marketing, brand building, consumer products, retail, social commerce, content creation, personal growth, and scaling companies, you’re in the right place

#GreeceVlog #Entrepreneurship #BrandBuilding #BloomNutrition #FounderLife #BusinessGrowth #StartupLife #EcommerceBusiness #MarketingStrategy #CreatorEconomy #TikTokShop #InfluencerMarketing #ConsumerBrand #WealthBuilding #YoungEntrepreneur #PersonalBrand #BusinessStrategy #SocialCommerce #VacationVlog #GreeceTrip #motivation #financialfreedom #entrepreneur #success #dreambig

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Become Unbreakable

Sun, 01 Nov 2026 08:00:00 -0000

Entrepreneurship doesn’t make you unbreakable.

Uploaded 02-08-26

The pressure does.

In this video, I share the lessons that built Bloom and the hard mistakes that nearly broke us: why comfort kills urgency, how to build a business that can survive a hit, why your work today may not pay off for 6–12 months, and when you need to stop asking for answers and become your own mentor.

You don’t become unbreakable by avoiding hard seasons. You become unbreakable by facing them, learning from them, and building a stronger foundation every time.

If you’re building a business, chasing a bigger life, or trying to become the person capable of handling your goals this one is for you.

My name is Greg LaVecchia. I’m the CEO and co-founder of Bloom. My goal with this channel is to pass the baton to the next generation of entrepreneurs.

If you’re building a business, changing careers, transforming your body, or simply trying to become the person your future requires, I hope this video gives you the push to start today.
The people you admire didn’t wait for certainty. They started anyway.
You’ve got six months. What’s your moonshot?

My passion has never been chasing money. It’s building products that improve people’s lives and passing down everything I’ve learned to the next generation of entrepreneurs.

Mission: Give people access to rooms they normally wouldn’t get into.
Built Bloom from a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.

Still learning. Still building. Not even close to being done.
Subscribe if you’re building something bigger than yourself.
Follow along on IG: instagram.com/greglav
#Entrepreneurship #Business #Mindset #Discipline #PersonalGrowth #motivation

0:00 Becoming Unbreakable
1:10 Choose Your Hard
2:36 The Danger of Comfort
3:35 Creating Urgency Through Pressure
5:20 Becoming the Person Who Can Handle Your Goals
7:11 Why Results Take 6–12 Months
9:54 Building a Business That Can Take a Hit
13:26 Stop Thinking. Start Deploying.
19:06 Why Fast Feedback Wins
21:22 You Never Start From Zero
23:41 Your Real Competition
26:40 Make Moves Nobody Sees Coming
29:30 It’s Okay to Want More

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Inside the Minds of $1B Brand Founders

Sun, 01 Nov 2026 07:00:00 -0000

What’s one idea from this video you’re taking into your own business? Drop it in the comments.

Uploaded 13-10-26

Subscribe for more behind the scenes of building Bloom, life as a founder, and everything I’m learning along the way.

What do top founders talk about when they get in the same room?
Come behind the scenes at Founderland in Malibu as Mari and I connect with the founders behind @George.Heaton , Cadence, PopUp Bagels, @based @ComfrtClothing
From workouts with George Heaton to candid conversations about scaling Bloom, this is a look at what we’re building and how we think about what comes next.

We talk about starting small, building brands that last, and why you can’t compare your year one business to someone else’s year ten.

Being around people who think bigger changes how you see your own opportunities. Hopefully, these conversations do the same for you.

00:00 Inside Founderland
00:47 Meeting the founders in Malibu
02:39 How we built Bloom to compete with bigger budgets
04:59 Laying the foundation for a bigger year
06:48 PopUp Bagels: from backyard idea to growing brand09:20 Building better products and moving fast
10:30 What winning really means to me
12:12 Why wanting more isn’t greedy
13:15 Training with Represent founder George Heaton
14:23 Building a brand that lasts
15:40 How George thinks about growing Represent
18:33 What makes a brand authentic?
19:20 Back at Bloom’s first big headquarters
21:36 My advice for new beverage founders
23:29 What you can build in 90 days
25:22 Stop comparing your year one to someone’s year ten
26:20 Talking growth with Comfrt’s founder
26:54 Black Friday strategy and scaling early
28:48 Turning retail stores into live shopping experiences
29:30 When networking becomes powerful

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Million Dollar Convos with Serial Entrepreneur

Sun, 01 Nov 2026 06:00:00 -0000

A behind-the-scenes look at real conversations shaping modern marketing with Eric Hinman
In this episode, we break down what’s actually working in marketing today. From brand positioning to the evolving role of influencers. Then we head into my office for a high-level discussion covering retail strategy, Sam’s Club opportunities, and how influencer partnerships are driving serious growth.

Uploaded 18-02-26

If you’re interested in business, brand building, or the intersection of retail and digital influence, this one gives a practical look at how decisions actually get made.

#MarketingStrategy #InfluencerMarketing #BusinessGrowth #CEOInsights

CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.

My #1 passion is building brands that reimagine wellness.

Target Call Here : https://www.instagram.com/reel/DSi3zlrDfiA/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA%3D%3D

We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.

Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions.

Mission: Give people access to rooms they normally wouldn’t get into.

Serial entrepreneur, operator at heart, obsessed with product, brand, and community.

Born in New York → now building in Austin.

Still learning. Still building. Not even close to being done. Follow along.

https://www.instagram.com/greglav/

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Before You Chase Success, Watch This

Sun, 01 Nov 2026 05:00:00 -0000

If you're trying to build something meaningful whether that's a business, a career, or simply becoming a better version of yourself I hope this video gives you a head start.

Uploaded 26-06-26

Over the last decade, my wife Mari and I have built Bloom from a bootstrapped startup into one of the fastest-growing wellness brands in America. Along the way, I've learned that entrepreneurship isn't just about making money. It's about becoming the kind of person capable of building something great.

While traveling through Greece, I sat down to answer some of the biggest questions I receive from entrepreneurs and ambitious people around the world. We dive into discipline, consistency, motivation, mental toughness, fear, self-belief, business strategy, wealth, relationships, leadership, fatherhood, and the lessons I wish I understood much earlier in my journey.
If you're building a business, growing a personal brand, chasing financial freedom, or simply trying to become the person your future requires, I hope these lessons help you think differently and keep moving forward.

My passion has never been chasing money. It's building products that improve people's lives and passing down everything I've learned to the next generation of entrepreneurs.

Mission: Give people access to rooms they normally wouldn't get into.

Built Bloom from a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.

Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Sam's Club + more).

Still learning. Still building. Not even close to being done.

Subscribe if you're building something bigger than yourself.
Follow along on IG: https://www.instagram.com/greglav/

#Entrepreneurship #Business #Mindset #Discipline #PersonalGrowth #FinancialFreedom

00:00 Introduction
00:54 Discipline: Showing Up When You Don't Feel Like It
08:55 The Inner Game of Entrepreneurship
18:43 How Great Businesses Are Actually Built
21:10 The People Around You Matter More Than You Think
27:50 Fatherhood, Legacy and Building Your Future
29:00 Final Thoughts

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Two generations of TikTok Millionaires

Sun, 01 Nov 2026 04:00:00 -0000

I sat down with Alankar, CEO/Co-founder of BASED, and this conversation was packed with real insight on what it actually takes to build a brand that matters.

Uploaded 17-03-26

We got into how BASED started as a side project, the early mistakes of building a product as complete rookies, why community beats shortcuts, and how branding, positioning, and focus can make or break a company. Alankar also broke down the importance of choosing the right brand name, building with long-term thinking, navigating growth without letting ego get in the way, and what it looks like to lead a fast-growing company in your 20s.

This episode also dives into entrepreneurship, product development, team building, fatherhood, discipline, marketing strategy, supply chain problems, consumer expectations, and the mindset required to build something huge without relying on hacks or gimmicks.

If you’re interested in business, brand building, or the intersection of retail and digital influence, this one gives a practical look at how decisions actually get made.

CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.

My #1 passion is building brands that reimagine wellness.

We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.

Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions.

Mission: Give people access to rooms they normally wouldn’t get into.

Serial entrepreneur, operator at heart, obsessed with product, brand, and community.

Born in New York → now building in Austin.

Still learning. Still building. Not even close to being done. Follow along.

https://www.instagram.com/greglavslife/?hl=

#MarketingStrategy #BusinessGrowth #CEOInsights #greglav https://www.instagram.com/greglavslife/?hl=

00:00 Building Something Big
00:23 Uninspired Growth
00:51 Side Project Origin
01:37 Lance Baker's Skill
01:57 Early Content Creation
02:48 Entrepreneurial Path
03:49 Faceless Content Power
04:16 Early Product Struggles
06:11 Brand Name Importance ️
06:49 Meaning of 'Based'
07:17 Search Engine Power
08:41 Credibility and Branding
09:23 Personal Brand Evolution
09:53 Business Brainstorming
10:55 Team Growth and Standards
11:54 Work-Life Integration ️
12:57 Strategic Decisions
13:31 Fatherhood Reflections
14:22 Responsibility Role
14:49 Discipline Necessity
15:17 Gated Community Life
15:58 Aspen Crowd
16:33 Focus Importance
17:37 Team Structure
18:23 Hiking Trail View
19:28 Business Relationship
20:13 Industry Disruption
20:37 Growth Throttling
21:41 Short-Term Thinking
23:11 Product Volatility
24:43 Consumer Expectations
25:15 Licensing Strategy
27:02 Supply Chain Issues

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10 Generational Lies You Need to Unlearn

Sun, 01 Nov 2026 03:00:00 -0000

Most of us were handed a playbook for a world that no longer exists.

Uploaded 03-10-26

Get good grades. Go to college. Find a safe job. Stay there for decades. Buy the house. Avoid risk. Wait your turn.

That path made sense for the generation that came before us. But the arena has changed.

The internet changed who can build. Entrepreneurship changed who gets to play. Social media changed who has influence. Technology changed how quickly someone can learn, create, build wealth, and completely change the trajectory of their life.

In this video, I break down the generational traps I believe are keeping people stuck — from fake wealth and fake authority to comfort, friendships, circumstances, your 20s, and the belief that your academic performance determines what you're capable of.

The previous generation wasn't lying to us. They were giving us directions to a destination that no longer exists.

The game changed.

It's time to change how you play it.

Follow along: https://www.instagram.com/greglav/

00:00 The Playbook Doesn't Work Anymore
01:59 Trap #1: The Old Life Playbook
04:33 Trap #2: Your Circumstances Define You
06:36 Trap #3: Fake Authority
07:56 Trap #4: Fake Wealth
10:48 Trap #5: Your Friends Are Neutral
11:26 Trap #6: The Comfort Zone
12:40 Trap #7: Selfless Before Selfish
13:37 Trap #8: Comfort Is the Goal
15:49 Trap #9: Your 20s Are for “Experience”
16:50 Trap #10: Academic Performance
18:00 You Have Permission to Go After Your Moonshot

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watch this before you enter 2027

Sun, 01 Nov 2026 02:00:00 -0000

Most people aren't afraid of failing. They're afraid of what other people will think when they do.
As we approach 600 million cans sold at Bloom, someone recently asked me what would happen if our growth slowed down and everyone could see it.

Uploaded 24-10-26

My answer? We'd have more work to do.
The fear of being judged, embarrassed, or told "no" is stopping an entire generation from going after what they actually want in life.

In this video, Leo and I break down how we've learned to embrace rejection, why fear can actually be a sign of progress, and why the cost of regret will always be greater than the cost of failure.
We've launched hundreds of products, heard thousands of no's, and made plenty of mistakes along the way. None of those things stopped us from building Bloom.

Whether you're starting a business, building your personal brand, or trying to change your life, the answer is the same.
Take action. Get uncomfortable. Stop letting people who aren't living the life you want dictate yours.
2027 is coming. Don't bring the same fears with you.

Follow along IG @GregLav

Subscribe for more conversations on entrepreneurship, building Bloom, and going after your moonshots.

Chapters:
00:00 — the fear of being judged
01:21 — the true cost of regret
02:01 — why we never gave up on bloom
02:46 — turning fear into progress
03:40 — learning to embrace rejection
05:00 — why successful people thrive in the no's
06:30 — overcoming the fear of posting content
07:46 — getting comfortable being uncomfortable
08:30 — turning pressure into a superpower
09:11 — fear or opportunity: one has to go
11:10 — why most of your fears are irrational
12:38 — surrounding yourself with the right people
13:18 — why we left our hometown
15:27 — becoming mentally unstoppable
16:29 — the power of being an anonymous beast
17:33 — stop giving fear your time
19:57 — the challenge before 2027
get after it.

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I promised myself i’d own this

Sun, 01 Nov 2026 01:00:00 -0000

I promised myself I’d own this one day… and today it finally happened.
In this episode, I take delivery of one of the most iconic cars ever made — the Mercedes-Benz SLS AMG Black Series. This moment is more than just picking up a car. It’s about keeping promises to yourself, staying disciplined, and putting in the work even when nobody is watching.

Uploaded 06-03-26

From the first time I saw this car to the moment the keys hit my hand, this has been years in the making. If you’re building something, chasing a goal, or trying to level up your life or business, this one’s for you.
Nothing about this journey is overnight. But if you stay consistent, the things you once dreamed about eventually become real.

follow along-
https://www.instagram.com/greglav/

Subscribe for more videos about entrepreneurship, discipline, business, and the journey of building something meaningful.
#Entrepreneurship #businessjourney #MercedesSLS #AMG #SuccessMindset #CarDelivery

00:00 Car Delivery Day
00:35 Renntech Tune Power
01:08 Black Series History ️
01:31 SLS Black Series Specs
01:51 Car Journey
02:43 Market Value Insight
03:27 Driving Experience ️
03:55 Modern Car Contrast
04:32 Daily Business Tasks
04:51 Community Gratitude

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My Best Friend and I Run a Billion-Dollar Business, Here’s the Playbook

Sat, 31 Oct 2026 18:00:00 -0000

What does it actually take to build a billion-dollar company with your best friend?
In this video, I sit down with my childhood best friend and business partner, Leo Walter, to answer your questions about entrepreneurship, business, success, failure, sacrifice, leadership, relationships, and what we've learned while building Bloom Nutrition.

Uploaded 13-06-26

From starting with no experience, no audience, and limited resources to building a global brand doing hundreds of millions in annual revenue, we share the lessons, mistakes, mindset shifts, and decisions that shaped our journey.

My name is Greg LaVecchia, CEO and Co-Founder of Bloom Nutrition. These are the lessons I've learned throughout my 20s while building businesses, navigating success, overcoming setbacks, and trying to create a meaningful life alongside the people I care about most.

We talk about:
- Starting a business with no money or following
- Choosing the right business partner
- The realities of entrepreneurship
- Building confidence through action
- Handling setbacks and failures
- Why most people quit too early
- Sacrificing your 20s to build your future
- Scaling Bloom from startup to global brand
- Making difficult decisions under pressure
- Lessons from success, stress, and adversity
- Building a life worth looking back on

Whether you're building a business, pursuing a goal, trying to improve yourself, or simply looking for perspective from people further down the road, I hope this conversation helps you move forward faster.
If you're interested in entrepreneurship, self-improvement, personal growth, business, discipline, productivity, leadership, confidence, motivation, and building a life on your own terms, you're in the right place.

#Discipline #SelfDiscipline #PersonalDevelopment #Entrepreneurship #SuccessMindset #Productivity #SelfImprovement #Business #Motivation #LifeLessons #FinancialFreedom

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Inside the Business of a $500 million watch dealer

Sat, 31 Oct 2026 17:00:00 -0000

This is Miami Part 1
I pulled up to @TimePieceTrading to spend time with my longtime friend Sean and go behind the scenes of one of the most interesting luxury watch operations in the country.

Uploaded 24-04-26

We talked about how he went from turning down a finance career to becoming a self-made millionaire in the watch business, what it actually takes to build something from scratch, and how Timepiece Trading became a serious player in the luxury watch world. We checked out their ultra-rare collector pieces while breaking down what makes certain watches valuable and worth owning long term. If you’re interested in entrepreneurship, building a business in your 20s, luxury watches like Patek Philippe, or how people really get started in industries like this, this episode gives a real inside look at the journey.

My #1 passion is building brands that reimagine wellness.

We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.

Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions.

Mission: Give people access to rooms they normally wouldn’t get into.

Serial entrepreneur, operator at heart, obsessed with product, brand, and community.

Born in New York → now building in Austin.

Still learning. Still building. Not even close to being done. Follow along.

https://www.instagram.com/greglav/

00:00 Meeting a Self-Made Watch Millionaire
00:45 Inside a $100K/Day Watch Operation
02:00 Skip if You Only Care About Watches
07:15 The Corporate Path He Rejected
08:45 Turning Down BlackRock
11:05 Running Out of Money in NYC
12:45 Moving to the Caribbean With No Plan
14:20 Building a Watch Business From Scratch
17:55 Watches That Made Real Money
19:00 New Watch Reveal
20:40 Why This Patek Is So Valuable
26:50 Inside a $1.5M Collector Watch

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the only goal you will ever need…

Sat, 31 Oct 2026 16:00:00 -0000

🎵 Copyrighted music licensed from Lickd. https://lickd.co

Uploaded 27-09-26

The Difference by Flume, Toro y Moi, https://t.lickd.co/l/YlDN50ewyNg

🎵 Copyrighted music licensed from Lickd. https://lickd.co

What Difference Does It Make? (2011 Remaster) by The Smiths, https://t.lickd.co/l/2nAPLkVwA0R

🎵 Copyrighted music licensed from Lickd. https://lickd.co

No Pole by Don Toliver, https://t.lickd.co/l/yGb6woqnDOX

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Inside Bloom CEO’s Private Home Gym

Sat, 31 Oct 2026 15:00:00 -0000

Welcome to my $1 million dollar private home gym. This space isn’t just about lifting it about staying sharp, healthy, and locked in while building business and life. I’m walking you through my favorite equipment, how I actually use it day to day, and why taking care of your body pays off way beyond fitness.

Uploaded 26-02-26

You’ll see everything from strength gear to recovery tools like my hyperbaric chamber, red light sauna, cold plunge, and what’s basically turned into a full wellness sanctuary in the backyard. If you’re into fitness, wellness, entrepreneurship, or high-performance routines, this is a real look behind the scenes.

If you’re interested in business, brand building, or the intersection of retail and digital influence, this one gives a practical look at how decisions actually get made.

#MarketingStrategy #InfluencerMarketing #BusinessGrowth #CEOInsights #greglav

CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.

My #1 passion is building brands that reimagine wellness.

We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.

Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions.

Mission: Give people access to rooms they normally wouldn’t get into.

Serial entrepreneur, operator at heart, obsessed with product, brand, and community.

Born in New York → now building in Austin.

Still learning. Still building. Not even close to being done. Follow along.

https://www.instagram.com/greglav/

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$1B Brand: 6 Decisions I made in my 20’s

Sat, 31 Oct 2026 14:00:00 -0000

There are six decisions that quietly decide the ceiling for your life as an entrepreneur I wish I had made them earlier.

Uploaded 01-05-26

I break down the exact mindset shifts that helped me build Bloom Nutrition from small digital products into a nationally distributed supplement and energy drink brand in 50,000+ retail stores. If you’re in your 20s (or thinking like a builder), this video is about momentum, leverage, reputation, and making the kinds of decisions that compound over time.

Most people don’t lose their future from one bad decision. They lose it because they stay comfortable too long and stop moving.

I’m sharing the decisions that mattered most for me while building Bloom when to leave an 8/10 opportunity for a 10/10 one, how to think about failure after launching hundreds of products why reputation is the most powerful leverage early, why networking is overrated before you build something meaningful, how youth is an advantage (not a weakness), and why doing unscalable work early is what actually creates breakout momentum.

If you’re trying to start a business, scale a brand, launch a product, or figure out what direction to take in your 20s, this series is for you.

Drop a comment with what lesson you want next.

00:00 Intro
00:45 Decision 1: Time to level up
03:34 Decision 2: Never Let Failure Make You Cautious
04:55 Decision 3: Reputation Is Your Real Leverage
06:06 Decision 4: Do Not Network
07:48 Decision 5: Youth Is Your Biggest Advantage
09:48 Decision 6: Stop Optimizing
11:55 The Most important

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$1B CEO - The Secret City Where Deals Get Made

Sat, 31 Oct 2026 13:00:00 -0000

This is 24 hours of high-level conversations with entrepreneurs who are actually building, moments that reminded me why the work matters, and a look at a milestone I've been working toward for a long time.
If you're chasing something big a business, a life, a version of yourself you haven't met yet this one's for you.

Uploaded 11-03-26

If you’re interested in business, brand building, or the intersection of retail and digital influence, this one gives a practical look at how decisions actually get made.

CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.

My #1 passion is building brands that reimagine wellness.

We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.

Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions.

Mission: Give people access to rooms they normally wouldn’t get into.

Serial entrepreneur, operator at heart, obsessed with product, brand, and community.

Born in New York → now building in Austin.

Still learning. Still building. Not even close to being done. Follow along.

https://www.instagram.com/greglavslife/?hl=

#MarketingStrategy #BusinessGrowth #CEOInsights #greglav https://www.instagram.com/greglavslife/?hl=

00:00 Aspen New Home
00:55 Networking Event
03:46 Aspen Entrepreneurship
04:30 Wifey on Slopes
04:58 French Fry Adverts
05:37 Best Restaurant ️
06:20 Kimosabi's Brand ️
06:39 Platform Office Visit
07:04 CPG Brand Networking
07:23 Think Bigger
07:49 Aspen Weekend Vibes ️
08:06 Meet up with Ian Fonz
08:38 Protein Ice Cream Biz
08:52 Launch in Wegman's, Target, central market
09:22 Acne Transformation
09:57 Military to Creator ️
10:35 New Video Coming Soon

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What If You’re Thinking Too Small

Sat, 31 Oct 2026 12:00:00 -0000

What actually separates a business that gets off the ground from one that scales to Hundreds of millions of dollars?

Uploaded 20-09-26

I spent a day in New York City sitting down with like minded founders and entrepreneurs behind Cuts, Oakberry, Santa Cruz Paleo, Jacks Kitchen, and some of the fastest-growing brands and media companies in the game.

We talked about why more products aren't always better, the influencer marketing playbook we've used to build Bloom, why simplicity scales, turning an audience into a real business, knowing when to enter retail, and why sometimes the best thing you can do is just start small and figure it out as you go.

The biggest takeaway: there isn't one playbook for building something massive. Find what works, commit to it, and get in the arena.

You’ve heard enough. The only answer now is action.

CHAPTERS

00:00 — What founders think about differently
00:24 — Getting comfortable being uncomfortable
01:44 — Why not you?
02:19 — You’ve heard enough. Take action.
03:15 — Building Cuts into a $100M+ brand
06:22 — The Bloom marketing playbook
09:00 — Why influencer marketing works at scale
11:00 — Building a brand people actually want
13:33 — Building Oakberry into a global brand
14:14 — Designing a business to scale
16:14 — Simplicity scales
16:47 — Touring Bloom’s potential NYC office
17:24 — Turning influence into a real business
20:28 — Pressure-testing a new product
21:27 — Don’t build for the wrong customer
22:31 — Why influence is the new currency
23:06 — Building Santa Cruz Paleo
23:39 — Retail: when should you make the jump?
24:47 — Advice for anyone starting a business
25:51 — Finding something worth pursuing
26:44 — most important

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Bloom’s CEO Did It - Why Not You?

Sat, 31 Oct 2026 11:00:00 -0000

Great Conversation with the guys at @SweatEquityPodcast Go check out the teams latest episode!

Uploaded 12-02-26

CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.

My #1 passion is building brands that reimagine wellness.

Target Call Here : https://www.instagram.com/reel/DSi3zlrDfiA/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA%3D%3D

We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.

Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions.

Mission: Give people access to rooms they normally wouldn’t get into.

Serial entrepreneur, operator at heart, obsessed with product, brand, and community.

Born in New York → now building in Austin.

Still learning. Still building. Not even close to being done. Follow along.

https://www.instagram.com/greglav/

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The Raw Founder Conversations You Never See

Sat, 31 Oct 2026 10:00:00 -0000

I take you behind the scenes while we’re in LA building Bloom in real time. Visiting other founders like ⁨@George.Heaton⁩ the founder of REPRESENT and founders of @based breaking down what’s actually driving growth right now.

Uploaded 02-04-26

I talk through how we scaled from a niche women’s fitness pre-workout into a national energy drink and soda platform, why speed to market beats perfect packaging, and how TikTok creators, Amazon strategy, and partnerships are fueling momentum.

I also share how I think about choosing product categories, hiring people stronger than me, building stress tolerance through fitness, and why your environment matters more than you think as a founder. This is the real operating mindset behind how we built Bloom into a $100M+ wellness platform.

My #1 passion is building brands that reimagine wellness.

We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.

Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions.

Mission: Give people access to rooms they normally wouldn’t get into.

Serial entrepreneur, operator at heart, obsessed with product, brand, and community.

Born in New York → now building in Austin.

Still learning. Still building. Not even close to being done. Follow along.

00:00 What I’d Tell Myself 10 Years Ago
00:31 The Rule That Built Bloom Faster
00:48 Inside a Private Jet Work Trip
02:05 Why Private Travel Changes Output
02:48 The Amazon Move Changing Everything
03:20 Why TikTok Is Exploding for Bloom
04:30 Packaging Mistakes Founders Make
05:10 The Logo Trick That Builds Brands
07:02 Buying the Right Gift as a Founder
08:42 Touring a Founder’s LA Headquarters
10:07 Picking Categories That Actually Win
11:25 How We Bootstrapped to $180M
12:20 Hire People Smarter Than You
13:20 The Truth About “Growth Hacks”
15:15 Start Small, Then Scale Massive
17:05 Becoming #1 on Amazon (For Real)
18:09 Fitness Built My Stress Advantage
18:44 Best Cities for Entrepreneurs
20:55 Your Environment Shapes Your Future
21:05 The New Bloom Pop Strategy
22:10 Building a Brand Your Family Uses

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How to Launch a Product Without a Following (What Actually Works)

Sat, 31 Oct 2026 09:00:00 -0000

Out in New York working with our team on 2027 strategy, retail expansion, flavor launches, and distribution inside Walmart, Target, and bodegas across the city.
Once you're in 50,000+ stores, growth isn’t about getting distribution anymore, it’s about winning placement inside every store.

Uploaded 17-04-26

In this episode we break down:
- how brands actually scale inside Walmart and Target
- what most founders get wrong about distribution
- why content creators are the new growth engine
- how influencer marketing replaced traditional ads
- how to launch a product without an audience
- why flavor still drives everything in CPG

We also met early-stage founders in NYC and talked through what it takes to go from 0 traction in today’s market.
If you're building a brand right now, drop your questions below. I’ll answer them in the next vlog.

00:00 The Week That Changes Everything
00:31 Inside 2027 Strategy Meetings in NYC
03:17 When Distribution Becomes Chess, Not Checkers
04:03 Meeting NYC Street Interview Creators
05:18 There’s No Finish Line in Business
06:39 Launching Shirley Temple in New York
08:04 Why NYC Requires a Different Distribution Strategy
08:42 Building Something Your Kids Will Watch One Day
09:14 Inside 13,000 NYC Bodegas
10:13 Designing Products That Stand Out on Shelves
11:04 Mentoring the Next Generation of Founders
13:53 How to Launch a Brand Without an Audience
18:39 The Hardest Part of Building a Personal Brand

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10 Years of Mistakes in 38 Minutes

Sat, 31 Oct 2026 08:00:00 -0000

After building Bloom into a billion-dollar brand and scaling to over 70,000 retail locations worldwide, I wanted to sit down and share the business lessons that actually mattered.

Uploaded 05-06-26

In this video, I break down the entrepreneur principles that helped me build Bloom—from scaling before optimizing, trusting conviction over certainty, and reading culture instead of spreadsheets, to why obsession can be an advantage, how to build for massive scale, and the importance of reinvesting in your business before rewarding yourself.
Whether you're starting your first company, growing a personal brand, launching a product, building an online business, or trying to become a better entrepreneur, these are the lessons I wish I understood much earlier.

Topics covered:
• How to scale a business
• Entrepreneurship lessons
• Business growth strategies
• Startup advice for founders
• Building a personal brand
• Product development and marketing
• How to think like a CEO
• Business mindset and decision making
• Leadership and company culture
• Building a billion-dollar brand
• Why most businesses fail to scale
• Founder mistakes and lessons learned
• Consumer behavior and marketing psychology
• Growing a consumer packaged goods (CPG) company
• Bloom Nutrition business lessons

If you're serious about building something great, stop waiting for certainty and start learning how to make decisions with conviction.

#Entrepreneurship #BusinessLessons #StartupAdvice #Founder #BusinessGrowth #Leadership #Marketing #PersonalBrand #CEO #BloomNutrition #Mindset

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What a $1B CEO Actually Does in a Day

Sat, 31 Oct 2026 07:00:00 -0000

Most people think business growth needs to feel exciting every day.
It doesn’t.

Uploaded 22-08-26

A real generational run is usually built in the boring reps: 0.7% better this week, one more product launch, one more smart distribution decision, one more year of locking in when nobody else can see it yet.

In this video, I’m taking you inside a day running Bloom from early workouts and major partner meetings to the real operator conversations behind scaling a brand. We get into what progress actually looks like, why product accessibility matters, how we’re thinking about TikTok Shop, creator partnerships, innovation, long-term distribution, and the relationship sacrifices that come with going all-in on a serious venture.
If you’re building a business, growing a brand, trying to scale e-commerce, or just figuring out how to stay locked in when the results are still invisible this is for you.

The biggest lesson: stop chasing the flashy short-term win at the expense of the thing that will still matter ten years from now.

Follow along here: https://www.instagram.com/greglav/

This is business strategy for founders, entrepreneurs, brand builders, ecommerce operators, consumer packaged goods founders, and anyone chasing real long-term growth. We cover how to compound small gains, scale retail distribution, grow on TikTok Shop, increase average order value with bundles, launch new products, build creator communities, and think like an operator instead of chasing quick validation.
My name is Greg Lav. I’m the CEO and co-founder of Bloom. This channel is about building businesses, learning the hard lessons faster, and passing the baton to the next generation of entrepreneurs.

Subscribe if you’re on your own generational run.

Chapters
00:00 The Truth About a Generational Run
00:40 Why Your Five-Mile Radius Is Holding You Back
01:22 How Bloom Scaled to 50,000 Retail Doors
03:20 The Distribution Lesson Most Brands Miss
05:14 Buying Back Time as a Founder
06:24 Why 0.7% Growth Is a Massive Win
10:33 The Best Time to Take a Big Brand Risk
11:36 How We Sold 1 Million Units on TikTok Shop
13:05 The TikTok Shop Playbook: Launches, Bundles and AOV
18:00 Why We’re Betting on Real Creators Over AI Content
21:12 What Going All-In Does to Your Relationships
25:36 Short-Term Wins vs. the Shelf Space That Lasts

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Unlocking a Huge Opportunity

Sat, 31 Oct 2026 06:00:00 -0000

What does it actually take to launch a consumer brand in a new country?

Uploaded 20-06-26

In this video, I take you behind the scenes of Bloom's UK launch and share what it looks like to expand a brand internationally in today's digital world.
My name is Greg Lav, CEO and Co-Founder of Bloom Nutrition. This vlog follows a full day in London as we meet with journalists, visit retail partners, sit down with the TikTok team, explore distribution opportunities, and discuss the future of global commerce.
For years, I viewed international expansion as something that would happen naturally through social media demand. But after spending time on the ground in the UK, seeing the opportunities firsthand, and meeting the people helping us build the brand overseas, I realized how much bigger the opportunity really is.

I share lessons on:

- Launching a consumer brand internationally
- Building a retail strategy that actually works
- Why point-of-sale placement matters
- The future of TikTok Shop and social commerce
- Using influencer marketing to scale a business
- Expanding beyond the United States
- How global trends spread through social media
- Why speed is a competitive advantage
- Mental health and entrepreneurship
- Building a modern consumer brand in 2026

Whether you're building a startup, launching a product, growing an e-commerce brand, creating content, or dreaming of taking your business global, I hope this video gives you a real look at what's possible.

If you're interested in entrepreneurship, business strategy, marketing, brand building, consumer products, retail, social commerce, content creation, and scaling companies, you're in the right place.

#LondonVlog #Entrepreneurship #ProductLaunch #Entrepreneurship #FinancialFreedom #BusinessGrowth #StartupLife #MillionaireMindset #FounderLife #PersonalBrand #WealthBuilding #CreatorEconomy #BusinessStrategy #ProductLaunch #EcommerceBusiness #MarketingStrategy #YoungEntrepreneur #LondonVlog

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$1B Brand: How we became #1 on TikTok Shop

Sat, 31 Oct 2026 05:00:00 -0000

If you’re building a brand in 2026, TikTok Shop is one of the biggest opportunities right now. In this video I break down how Bloom became one of the top brands on TikTok Shop 10 different times, how affiliates are making real money, and the exact strategy we’d use if we were starting from zero today.

Uploaded 15-05-26

We also go behind the scenes at the TikTok Shop Summit, meet with CEO of TikTok shop and leadership, and talk about why content + commerce is changing the future of business.

Topics-
- TikTok Shop affiliate strategy
- Building a billion-dollar brand
- eCommerce growth in 2026
- Creator marketing
- Shopify, Amazon and retail growth
- How brands go viral on TikTok

00:00 How TikTok Shop Changed Everything
00:48 How Affiliates Actually Make Money
01:05 The Hidden TikTok Shop Growth Hack
02:05 Building a Creator Army
02:49 Creators Making $50,000+ Selling Bloom
04:10 The Biggest Mistake Founders Make
05:45 Why Personal Brands Win in 2026
07:15 How Bloom Became #1 on TikTok Shop
07:50 4 Things Every Brand Should Do Now
09:18 TikTok Shop Summit
11:46 Halo Effect Nobody Talks About
14:12 Creators Making $100K in One Day?
15:00 Meeting the CEO of TikTok Shop
15:32 The Biggest Opportunity

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168 Hours of Decisions Most People Never See

Sat, 31 Oct 2026 04:00:00 -0000

This week I wanted to bring you behind the scenes of what my life actually looks like while building Bloom.

Uploaded 31-05-26

From Vegas strategy meetings , filming lessons videos, working with my personal brand team, sitting down with other founders like Alex Hormozi owner of Acquisitions.com, Alex Costa owner of Forte, and others brand owners like Tozi, reviewing new Bloom products, prepping for one of the biggest Target meetings of my career, breaking down TikTok Shop strategy, and sharing everything I’m learning along the way.

Building a billion-dollar company has taught me that success isn’t just about tactics. Anyone can learn how to build a Shopify store, launch a product, or run ads. The real difference is your mindset, your discipline, the people around you, and how you make decisions when things get hard.

In this video I take you inside:
- Building and scaling Bloom Nutrition
- How we think about product launches
- TikTok Shop and influencer marketing strategies
- Building a personal brand in 2026
- Creating a winning company culture
- Finding opportunities before everyone else sees them
- The lessons I wish I knew earlier as an entrepreneur
- The goal of these videos is simple: share the playbook, the mistakes, and the lessons I’ve learned so the next generation of entrepreneurs can move faster.
Appreciate you guys following along. More coming soon.

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$1B CEO: 8 rules I wish I knew in my 20s

Sat, 31 Oct 2026 03:00:00 -0000

Most people don’t have an ambition problem. They have a focus problem.

Uploaded 05-09-26

They’re busy, constantly starting new things, chasing cheap dopamine, saying yes to everything, and wondering why nothing is compounding.

A real generational run is built differently.

It’s built by learning how to say no. Studying people who are already winning. Doing what you said you were going to do. Staying consistent long enough for your routines to compound. Chasing fulfillment instead of instant validation. And having the patience to stop restarting every six months.

In this video, I’m breaking down some of the biggest lessons I’ve learned over the last decade of building Bloom and pursuing my own moonshot.

We get into focus, discipline, consistency, productivity, routines, delayed gratification, learning from other entrepreneurs, and why so many ambitious people stay stuck even though they feel like they’re working all the time.

If you’re in your 20s or 30s building a business, growing a brand, trying to become an entrepreneur, or simply trying to become more disciplined and productive, this is for you.

The biggest lesson: your life is going to compound in the direction of what you repeatedly do. Make sure you’re consistent with the right things.

Follow along here:
https://www.instagram.com/greglav/

This is business and life strategy for founders, entrepreneurs, brand builders, ecommerce operators, creators, and anyone chasing real long-term growth. We cover how to stay focused, build discipline, improve productivity, create better routines, avoid cheap dopamine, learn from successful entrepreneurs, stay consistent, and build something meaningful over a long enough period of time for it to compound.

My name is Greg Lav. I’m the CEO and co-founder of Bloom. I’m making these videos to pass down the lessons I’ve had to learn the hard way so the next generation of entrepreneurs can be further ahead in their own ten-year journey.

Subscribe if you’re on your own generational run.

00:00 — Why your “moonshot” matters
02:56 — Learn to say no
05:53 — Learn from example
08:44 — Don’t LARP someone’s life today. Study what got them there.
10:00 — Do what you say you’re going to do
11:35 — Consistency is key
12:45 — You are the result of your routines
16:39 — Chase real dopamine
18:44 — Stop starting new things
21:36 — Hard work still wins

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You’re Not Ready for the Life You Want

Sat, 31 Oct 2026 02:00:00 -0000

How do you become successful in your 20s and more importantly, how do you become the person capable of staying there?

Uploaded 18-08-26

Most people are taught to look at success like a finish line. Make the money. Build the business. Get in shape. Buy the house. Hit the goal.

I think that’s completely backwards.

A goal is not a level you achieve. It’s a level you learn to live at.

In this video, I break down what I’ve learned about ambition, discipline, entrepreneurship, self-development, and building a life capable of handling bigger and bigger goals.

Because hitting the goal is only the beginning.

I’ve been in the best shape of my life and lost it. I’ve been a great leader for 29 days and let one bad night damage the other 29. And when Bloom had its first million-dollar day, I had the opportunity to celebrate the win or reinvest it and use that milestone as a stepping stone toward something much bigger.

Those experiences taught me that **success only compounds when you stop sabotaging it.

This video is about building discipline that lasts, eliminating self-sabotage, creating accountability, developing routines that support your goals, and becoming the person capable of sustaining the success you're chasing.

There is no single day where you finally “arrive.”

You are constantly becoming the person capable of qualifying for the next level.

And eventually, if you keep stacking the right decisions long enough, you realize the finish line was never the money, the body, the title, or even the business.

The real finish line is becoming a permanent player in a game most people never realize they were allowed to play.

If you’re ambitious, building a business, chasing financial freedom, trying to become more disciplined, or figuring out what you should be doing with your 20s, this video is for you.

Follow the Generational Run:
https://www.instagram.com/greglav/

00:00 You’ve Been Lied to About Success
01:42 Can You Actually Handle Your Goals?
03:40 Why Achieving the Goal Changes Nothing
05:20 One Bad Day Can Ruin Everything
06:00 The Difference Between Good and Great
08:06 Your Reputation Is Built on Your Worst Moments
09:21 The 5 Things I Change Every Year
11:51 The Accountability Hack That Changed Me
13:58 Why You Need a Ritual Routine
15:57 The Real Finish Line of Success

success in your 20s, how to be successful in your 20s, self discipline, how to become disciplined, how to stop self sabotage, achieving goals, entrepreneurship in your 20s, success mindset, personal development, daily routine for success, accountability, financial freedom, young entrepreneur advice

#GregLav #Entrepreneurship #Success #SelfDiscipline #PersonalDevelopment

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If you’re Undisciplined and Want to be Successful, Watch This

Sat, 31 Oct 2026 01:00:00 -0000

What does it actually take to become disciplined?
In this video, I break down some of the most important lessons I've learned in my 20s about discipline, self-control, success, entrepreneurship, confidence, freedom, and building a meaningful life.

Uploaded 22-05-26

My name is Greg LaVecchia, CEO and Co-Founder of Bloom nutrition. These are lessons I've learned while building businesses, navigating success, and trying to create a life worth looking back on.

We live in a world that constantly tells us to chase comfort, convenience, and instant gratification. But the people who build great businesses, great relationships, and great lives learn how to control themselves before they try to control anything else.

Follow along -
https://www.instagram.com/greglav/

I share lessons on:
- Why discipline creates freedom
- How learning to say no changes your future
- Building self-control around your vices
- Developing confidence when you have no track record
- Why waking up early can accelerate your growth
- How pressure, stress, and adversity build character
- Choosing freedom over money
- The importance of staying ready for opportunity
- Why success reveals character, not creates it
Whether you're trying to become more disciplined, build a business, improve your mindset, stop procrastinating, develop better habits, or simply create a better life in your 20s, I hope these lessons help you avoid mistakes and move forward faster.
If you're interested in entrepreneurship, self-improvement, personal growth, business, discipline, productivity, leadership, confidence, motivation, and building a life on your own terms, you're in the right place.

#Discipline #SelfDiscipline #PersonalDevelopment #Entrepreneurship #SuccessMindset #Productivity #SelfImprovement #Business #Motivation #LifeLessons
This version is optimized less for old-school SEO and more for the exact concepts AI search engines and recommendation systems associate with "how to become disciplined" and "success in your 20s."

00:00 Why Discipline Matters
00:28 Lesson: Discipline Is Freedom
02:33 Lesson: Learn to say No
04:22 Lesson: Substances and Absolutism
06:42 Lesson: Embrace Being Different
08:42 Lesson: Wake Up Early
10:02 Lesson: Blessed to Be Stressed
11:04 Lesson: Freedom Over Money
12:51 Lesson: Never Accept No
14:03 Lesson: People are always watching
15:13 Lesson: Mystery Is Power
17:45 Most Important Part

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Turn into the man who can handle your dreams

Fri, 30 Oct 2026 18:00:00 -0000

If you're in your 20s, the biggest thing you're building isn't your bank account... it's yourself.

Uploaded 18-07-26

Money can disappear.
Businesses can fail.
Opportunities come and go.

But the person you become while pursuing something meaningful can never be taken away.
In this video, I share the lessons I wish someone had taught me much earlier: how your self-talk shapes your future, why your biggest limitations are often internal, how to think from first principles, why saying no creates bigger opportunities, the discipline to delegate, choosing logic over emotion, building teams, killing old identities, and becoming the kind of person capable of building something that lasts.

Entrepreneurship isn't valuable because of the money it creates.
It's valuable because of the man or woman it forges you into through adversity, risk, failure, and rebuilding.

If you're trying to build a business, create financial freedom, become a better leader, or simply become someone your future self would be proud of, I hope these lessons save you years of unnecessary mistakes.

The greatest investment you'll ever make isn't in a company.
It's in the person you're becoming.

My passion has never been chasing money. It's building products that improve people's lives and passing down everything I've learned to the next generation of entrepreneurs.

My Mission: Give people access to rooms they normally wouldn't get into.
Built Bloom from a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.
Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Sam's Club + more).

Still learning. Still building. Not even close to being done.

IG: https://www.instagram.com/greglav/?hl=en

Subscribe if you're building something bigger than yourself.
Follow along on IG: instagram.com/greglav
#Entrepreneurship #Business #Mindset #Leadership #PersonalGrowth #Discipline

00:00 Why Success Changes Who You Are
02:38 The Voice That Shapes Your Future
06:20 Your Biggest Limitation Is You
09:24 Logic Over Emotion
13:47 Why Revenge Is Weak Fuel
16:24 Choose Your Hard
18:52 The Discipline to Delegate
22:06 Think From First Principles
24:26 The Power of Saying No
26:15 People Bet on People, Not Ideas
28:45 Kill Your Old Identity
31:12 Become the Person Worth Becoming

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