Endless Coffee Cup: Digital Marketing Education https://www.sitelogicmarketing.com/category/podcast/ en 2022, SiteLogic To make it in digital marketing, we need grounded knowledge and systems that create order out of chaos. Marketers need confidence in their strategies, knowledge, and skills. Not only to do amazing and exceptional work, but to reduce stress (at work and at home) and achieve career success. I’m Matt Bailey, join me along with experts and contrarians who give you the tools to think about marketing clearly, logically, and analytically. Instead of being overwhelmed, we reduce the complexity of digital marketing to its essential simplicity, giving you a grounded, educational approach - building a solid and comprehensive knowledge that drives confidence. This is the Endless Coffee Cup. https://megaphone.imgix.net/podcasts/a2fac4a8-38d9-11eb-bf4c-1b678249b280/image/ECC-Matt-SQ.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress Endless Coffee Cup: Digital Marketing Education https://www.sitelogicmarketing.com/category/podcast/ no episodic Digital Marketing Education over Coffee Matt Bailey To make it in digital marketing, we need grounded knowledge and systems that create order out of chaos. Marketers need confidence in their strategies, knowledge, and skills. Not only to do amazing and exceptional work, but to reduce stress (at work and at home) and achieve career success. I’m Matt Bailey, join me along with experts and contrarians who give you the tools to think about marketing clearly, logically, and analytically. Instead of being overwhelmed, we reduce the complexity of digital marketing to its essential simplicity, giving you a grounded, educational approach - building a solid and comprehensive knowledge that drives confidence. This is the Endless Coffee Cup. To make it in digital marketing, we need grounded knowledge and systems that create order out of chaos. Marketers need confidence in their strategies, knowledge, and skills. Not only to do amazing and exceptional work, but to reduce stress (at work and at home) and achieve career success.

I’m Matt Bailey, join me along with experts and contrarians who give you the tools to think about marketing clearly, logically, and analytically. Instead of being overwhelmed, we reduce the complexity of digital marketing to its essential simplicity, giving you a grounded, educational approach - building a solid and comprehensive knowledge that drives confidence. This is the Endless Coffee Cup.

]]> Matt Bailey matt@sitelogic.com Mental Health for Social Media Managers https://www.sitelogicmarketing.com/podcast-socialmedia-mentalhealth/ Robbie Schneider joins Matt to discuss the challenges and strategies of managing social media in the healthcare sector. Robbie stresses the importance of planning time off, setting expectations within teams, and being intentional with social media content to add meaningful value rather than just frequent posts. We'll hear personal anecdotes about the struggle to detach from work communications, and practical steps to regain control over digital engagement and improve overall mental health. They'll also touch on the critical role of empathy in healthcare communications, navigating legal considerations, and how social media managers can prepare for and respond to real-time events like a newsroom. Most importantly, Robbie shares the impactful lessons and personal growth she experienced while writing her book, "Social Media Sanity and Your Guide to Mental Wellness for the Digital Marketer," exploring the balance between professional responsibilities and personal well-being. If you're in the industry or just curious about the behind-the-scenes of healthcare social media, this episode is packed with actionable advice and heartfelt stories to help you navigate this demanding field. Find Matt at SiteLogic Get Your Digital Skills Certification Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 03 Dec 2024 19:25:00 -0000 full 10 152 Matt Bailey Navigating the High-Stress World of Social Media Marketing Robbie Schneider joins Matt to discuss the challenges and strategies of managing social media in the healthcare sector. Robbie stresses the importance of planning time off, setting expectations within teams, and being intentional with social media content to add meaningful value rather than just frequent posts. We'll hear personal anecdotes about the struggle to detach from work communications, and practical steps to regain control over digital engagement and improve overall mental health. They'll also touch on the critical role of empathy in healthcare communications, navigating legal considerations, and how social media managers can prepare for and respond to real-time events like a newsroom. Most importantly, Robbie shares the impactful lessons and personal growth she experienced while writing her book, "Social Media Sanity and Your Guide to Mental Wellness for the Digital Marketer," exploring the balance between professional responsibilities and personal well-being. If you're in the industry or just curious about the behind-the-scenes of healthcare social media, this episode is packed with actionable advice and heartfelt stories to help you navigate this demanding field. Find Matt at SiteLogic Get Your Digital Skills Certification Learn more about your ad choices. Visit megaphone.fm/adchoices Robbie Schneider joins Matt to discuss the challenges and strategies of managing social media in the healthcare sector. Robbie stresses the importance of planning time off, setting expectations within teams, and being intentional with social media content to add meaningful value rather than just frequent posts.


We'll hear personal anecdotes about the struggle to detach from work communications, and practical steps to regain control over digital engagement and improve overall mental health.


They'll also touch on the critical role of empathy in healthcare communications, navigating legal considerations, and how social media managers can prepare for and respond to real-time events like a newsroom.


Most importantly, Robbie shares the impactful lessons and personal growth she experienced while writing her book, "Social Media Sanity and Your Guide to Mental Wellness for the Digital Marketer," exploring the balance between professional responsibilities and personal well-being.


If you're in the industry or just curious about the behind-the-scenes of healthcare social media, this episode is packed with actionable advice and heartfelt stories to help you navigate this demanding field.


Find Matt at SiteLogic

Get Your Digital Skills Certification

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3825 no Can Google Ads Survive? Matt welcomes Google Ads expert Sarah Steeman. With over 17 years of experience developing, managing, and optimizing paid search campaigns, Sarah shares valuable insights into the complexities and challenges of managing campaigns in today’s competitive environment. Having both seen the entrance of paid ads into Google's results, Matt & Sarah debate the balance of automation and human expertise. Sarah shares her journey from web development to SEO, and eventually paid search, giving listeners a unique perspective on the shift in digital advertising over the years. You'll learn about the increased role of AI in Google Ads, the impact on budgets, and the struggles small businesses face as they try to navigate the often-confusing landscape of digital advertising. Throughout the episode, Sarah emphasizes the importance of understanding Google’s algorithms, mastering data analysis, and maintaining a personal touch when it comes to client management. She also offers advice to those considering a career in paid search and how to stay ahead in an industry that’s constantly evolving. Whether you’re an experienced marketer or just starting, this episode is packed with tips on maximizing your advertising spend, keeping up with the latest Google Ads features, and understanding the impact of AI in paid search. Tune in to gain a deeper understanding of how to adapt to the ever-changing world of paid search. More about SiteLogic & Matt Bailey SiteLogic Learning: Learn SEO Meet Sarah Stemen Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 10 Oct 2024 21:20:00 -0000 full 10 151 Matt Bailey The Evolving Challenge of Paid Search Ads Matt welcomes Google Ads expert Sarah Steeman. With over 17 years of experience developing, managing, and optimizing paid search campaigns, Sarah shares valuable insights into the complexities and challenges of managing campaigns in today’s competitive environment. Having both seen the entrance of paid ads into Google's results, Matt & Sarah debate the balance of automation and human expertise. Sarah shares her journey from web development to SEO, and eventually paid search, giving listeners a unique perspective on the shift in digital advertising over the years. You'll learn about the increased role of AI in Google Ads, the impact on budgets, and the struggles small businesses face as they try to navigate the often-confusing landscape of digital advertising. Throughout the episode, Sarah emphasizes the importance of understanding Google’s algorithms, mastering data analysis, and maintaining a personal touch when it comes to client management. She also offers advice to those considering a career in paid search and how to stay ahead in an industry that’s constantly evolving. Whether you’re an experienced marketer or just starting, this episode is packed with tips on maximizing your advertising spend, keeping up with the latest Google Ads features, and understanding the impact of AI in paid search. Tune in to gain a deeper understanding of how to adapt to the ever-changing world of paid search. More about SiteLogic & Matt Bailey SiteLogic Learning: Learn SEO Meet Sarah Stemen Learn more about your ad choices. Visit megaphone.fm/adchoices Matt welcomes Google Ads expert Sarah Steeman. With over 17 years of experience developing, managing, and optimizing paid search campaigns, Sarah shares valuable insights into the complexities and challenges of managing campaigns in today’s competitive environment.

Having both seen the entrance of paid ads into Google's results, Matt & Sarah debate the balance of automation and human expertise. Sarah shares her journey from web development to SEO, and eventually paid search, giving listeners a unique perspective on the shift in digital advertising over the years.

You'll learn about the increased role of AI in Google Ads, the impact on budgets, and the struggles small businesses face as they try to navigate the often-confusing landscape of digital advertising.

Throughout the episode, Sarah emphasizes the importance of understanding Google’s algorithms, mastering data analysis, and maintaining a personal touch when it comes to client management. She also offers advice to those considering a career in paid search and how to stay ahead in an industry that’s constantly evolving.


Whether you’re an experienced marketer or just starting, this episode is packed with tips on maximizing your advertising spend, keeping up with the latest Google Ads features, and understanding the impact of AI in paid search. Tune in to gain a deeper understanding of how to adapt to the ever-changing world of paid search.


More about SiteLogic & Matt Bailey


SiteLogic Learning: Learn SEO


Meet Sarah Stemen

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3189 no Mastering Media Literacy in a Digital World https://www.sitelogicmarketing.com/podcast-media-di…ritical-thinking/ Matt Bailey welcomes back Nolan Higdon, a professor of history, media studies, and education. Nolan discusses his journey into media literacy. They discuss the state of digital literacy in education and how the U.S. lags behind Europe in integrating media literacy into schools, examining the challenges of decentralized systems, budget cuts, and corporate influence. The conversation shifts to free speech and the increasing polarization in the digital era. Nolan shares his perspective on why upholding free speech is vital, even when it involves defending views we disagree with. They also touch on the importance of teaching students to think critically about the media they consume. The episode highlights the growing relevance of certifications over traditional degrees, as well as the challenges universities face in preparing students for the real world. Nolan emphasizes the value of local journalism in media literacy, encouraging students to focus on local issues often overlooked in mainstream media. Finally, Matt and Nolan discuss the rise of platforms like Substack, which provide independent journalists with a space to share in-depth, algorithm-free content. Nolan shares his experience with Substack and how it has allowed him to reach a broader audience. The episode concludes with reflections on the impact of social media algorithms on free speech and the media landscape. Learn more about Matt Bailey at: SiteLogic Nolan Higdon's Substack: Learn Digital Marketing Skills at: Learn.SiteLogic.com Get Your Online Marketing Certification at: SiteLogic's OMCA Test Prep Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 05 Sep 2024 18:31:00 -0000 full 10 150 Matt Bailey The Essential Role of Critical Thinking in the Age of Misinformation Matt Bailey welcomes back Nolan Higdon, a professor of history, media studies, and education. Nolan discusses his journey into media literacy. They discuss the state of digital literacy in education and how the U.S. lags behind Europe in integrating media literacy into schools, examining the challenges of decentralized systems, budget cuts, and corporate influence. The conversation shifts to free speech and the increasing polarization in the digital era. Nolan shares his perspective on why upholding free speech is vital, even when it involves defending views we disagree with. They also touch on the importance of teaching students to think critically about the media they consume. The episode highlights the growing relevance of certifications over traditional degrees, as well as the challenges universities face in preparing students for the real world. Nolan emphasizes the value of local journalism in media literacy, encouraging students to focus on local issues often overlooked in mainstream media. Finally, Matt and Nolan discuss the rise of platforms like Substack, which provide independent journalists with a space to share in-depth, algorithm-free content. Nolan shares his experience with Substack and how it has allowed him to reach a broader audience. The episode concludes with reflections on the impact of social media algorithms on free speech and the media landscape. Learn more about Matt Bailey at: SiteLogic Nolan Higdon's Substack: Learn Digital Marketing Skills at: Learn.SiteLogic.com Get Your Online Marketing Certification at: SiteLogic's OMCA Test Prep Learn more about your ad choices. Visit megaphone.fm/adchoices Matt Bailey welcomes back Nolan Higdon, a professor of history, media studies, and education. Nolan discusses his journey into media literacy. They discuss the state of digital literacy in education and how the U.S. lags behind Europe in integrating media literacy into schools, examining the challenges of decentralized systems, budget cuts, and corporate influence.


The conversation shifts to free speech and the increasing polarization in the digital era. Nolan shares his perspective on why upholding free speech is vital, even when it involves defending views we disagree with. They also touch on the importance of teaching students to think critically about the media they consume.


The episode highlights the growing relevance of certifications over traditional degrees, as well as the challenges universities face in preparing students for the real world. Nolan emphasizes the value of local journalism in media literacy, encouraging students to focus on local issues often overlooked in mainstream media.


Finally, Matt and Nolan discuss the rise of platforms like Substack, which provide independent journalists with a space to share in-depth, algorithm-free content. Nolan shares his experience with Substack and how it has allowed him to reach a broader audience. The episode concludes with reflections on the impact of social media algorithms on free speech and the media landscape.


Learn more about Matt Bailey at: SiteLogic

Nolan Higdon's Substack:


Learn Digital Marketing Skills at: Learn.SiteLogic.com


Get Your Online Marketing Certification at: SiteLogic's OMCA Test Prep

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3626 no When to Fire Your SEO Agency In this episode of the Endless Coffee Cup podcast, we look into a critical but often overlooked topic in the world of digital marketing: when it's time to fire your SEO agency. Matt and Ashley tackle the telltale signs that your SEO company is holding back your business and what you should look for in a new partner. They discuss the core of search engine optimization (SEO), emphasizing that it's no longer just about rankings and backlinks. Have you ever asked these questions? What's the difference between activity and results in SEO reporting? How much of your reports do you understand? How many reported charts or metrics are simply irrelevant to your day-to-day marketing? Are you getting customized reports tied to your specific business goals? It comes down to the critical role of analytics and conversion optimization in modern SEO strategies. SEO companies that only focus on rankings without evaluating how users behave on your site are missing a huge part of the digital marketing equation. Its essential for your SEO efforts to drive conversions, not just traffic. SEO should always be integrated into your broader digital marketing strategy. Whether it's paid advertising, content marketing, or social media, SEO complements these efforts for maximum impact. If your agency isn’t collaborating with other areas of your marketing strategy, you might not be getting the full value from their services. Tune in to learn the red flags, key questions to ask, and how to ensure that your SEO agency is delivering meaningful results that align with your long-term business goals. This episode will give you the tools and insights you need to assess whether your SEO agency is a help or a hindrance in achieving success. Matt Bailey: SiteLogic Ashley Jones: MarCom Content by Ashley Learn how modern SEO works: Learn SEO Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 21 Aug 2024 17:00:00 -0000 full 10 149 Matt Bailey Do you need SEO or Marketing? The challenges of buying SEO services In this episode of the Endless Coffee Cup podcast, we look into a critical but often overlooked topic in the world of digital marketing: when it's time to fire your SEO agency. Matt and Ashley tackle the telltale signs that your SEO company is holding back your business and what you should look for in a new partner. They discuss the core of search engine optimization (SEO), emphasizing that it's no longer just about rankings and backlinks. Have you ever asked these questions? What's the difference between activity and results in SEO reporting? How much of your reports do you understand? How many reported charts or metrics are simply irrelevant to your day-to-day marketing? Are you getting customized reports tied to your specific business goals? It comes down to the critical role of analytics and conversion optimization in modern SEO strategies. SEO companies that only focus on rankings without evaluating how users behave on your site are missing a huge part of the digital marketing equation. Its essential for your SEO efforts to drive conversions, not just traffic. SEO should always be integrated into your broader digital marketing strategy. Whether it's paid advertising, content marketing, or social media, SEO complements these efforts for maximum impact. If your agency isn’t collaborating with other areas of your marketing strategy, you might not be getting the full value from their services. Tune in to learn the red flags, key questions to ask, and how to ensure that your SEO agency is delivering meaningful results that align with your long-term business goals. This episode will give you the tools and insights you need to assess whether your SEO agency is a help or a hindrance in achieving success. Matt Bailey: SiteLogic Ashley Jones: MarCom Content by Ashley Learn how modern SEO works: Learn SEO Learn more about your ad choices. Visit megaphone.fm/adchoices In this episode of the Endless Coffee Cup podcast, we look into a critical but often overlooked topic in the world of digital marketing: when it's time to fire your SEO agency.


Matt and Ashley tackle the telltale signs that your SEO company is holding back your business and what you should look for in a new partner. They discuss the core of search engine optimization (SEO), emphasizing that it's no longer just about rankings and backlinks.


Have you ever asked these questions?

  • What's the difference between activity and results in SEO reporting?
  • How much of your reports do you understand?
  • How many reported charts or metrics are simply irrelevant to your day-to-day marketing?
  • Are you getting customized reports tied to your specific business goals?


It comes down to the critical role of analytics and conversion optimization in modern SEO strategies. SEO companies that only focus on rankings without evaluating how users behave on your site are missing a huge part of the digital marketing equation. Its essential for your SEO efforts to drive conversions, not just traffic.


SEO should always be integrated into your broader digital marketing strategy. Whether it's paid advertising, content marketing, or social media, SEO complements these efforts for maximum impact. If your agency isn’t collaborating with other areas of your marketing strategy, you might not be getting the full value from their services.


Tune in to learn the red flags, key questions to ask, and how to ensure that your SEO agency is delivering meaningful results that align with your long-term business goals. This episode will give you the tools and insights you need to assess whether your SEO agency is a help or a hindrance in achieving success.


Matt Bailey: SiteLogic

Ashley Jones: MarCom Content by Ashley


Learn how modern SEO works: Learn SEO

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 4106 no Beat Burnout and Boost Productivity https://www.sitelogicmarketing.com/podcast-managingtime/ Matt welcomes Time Management Coach, Anna Dearmon Kornick. Anna shares strategies for setting boundaries and prioritizing tasks. We have fun looking at time management myths, as Anna debunks a few that you might believe! Learn how to get dopamine kicks from getting things done! If you’re feeling overwhelmed, Anna’s got the blueprint to help you regain control and spend your time on what truly matters. Don't miss it—take charge and transform your work-life balance today. Matt Bailey: https://sitelogicmarketing.com/ Anna Dearmon Kornick: https://annadkornick.com/ Learn Digital Marketing: https://Learn.SiteLogic.com Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 08 Aug 2024 18:30:00 -0000 full 10 148 Matt Bailey Time Management for Busy People Matt welcomes Time Management Coach, Anna Dearmon Kornick. Anna shares strategies for setting boundaries and prioritizing tasks. We have fun looking at time management myths, as Anna debunks a few that you might believe! Learn how to get dopamine kicks from getting things done! If you’re feeling overwhelmed, Anna’s got the blueprint to help you regain control and spend your time on what truly matters. Don't miss it—take charge and transform your work-life balance today. Matt Bailey: https://sitelogicmarketing.com/ Anna Dearmon Kornick: https://annadkornick.com/ Learn Digital Marketing: https://Learn.SiteLogic.com Learn more about your ad choices. Visit megaphone.fm/adchoices Matt welcomes Time Management Coach, Anna Dearmon Kornick. Anna shares strategies for setting boundaries and prioritizing tasks. We have fun looking at time management myths, as Anna debunks a few that you might believe!


Learn how to get dopamine kicks from getting things done! If you’re feeling overwhelmed, Anna’s got the blueprint to help you regain control and spend your time on what truly matters. Don't miss it—take charge and transform your work-life balance today.


Matt Bailey: https://sitelogicmarketing.com/

Anna Dearmon Kornick: https://annadkornick.com/


Learn Digital Marketing: https://Learn.SiteLogic.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3125 no Marketing with Empathy https://www.sitelogicmarketing.com/podcast-marketing-empathy/ Matt welcomes Sarah Panus, a content strategy consultant and the voice behind the "Marketing with Empathy" podcast. Sarah shares her process for identifying powerful content themes and provides actionable insights into creating consumer-centric content by leveraging empathy and data. Sarah discusses her three pillars for content strategy, which include an emphasis on consumer behavior. She highlights the importance of infusing personality and empathy into content, using various filters like SEO, data, human connections, and nostalgia. Together, Sarah and Matt dive deep into the intricacies of effective content creation. They explore the balance between empathy and authority in storytelling, the strategic use of data sources, and the essential practice of saying no to ideas that don't align with your brand's core pillars. Join us as we also delve into the practical aspects of content strategy, such as utilizing customer loyalty programs, segmenting lead lists, and prioritizing quality over quantity. Whether you're a seasoned marketer or just starting out, this episode is brimming with valuable insights and practical advice straight from industry experts. Learn Content Marketing: The Art and Science of Content Marketing with Social Media, SEO, and Analytics (sitelogic.com) Learn more about Matt Bailey & SiteLogic Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 29 Jul 2024 15:47:00 -0000 full 10 147 Matt Bailey How to Create Content that Clicks Matt welcomes Sarah Panus, a content strategy consultant and the voice behind the "Marketing with Empathy" podcast. Sarah shares her process for identifying powerful content themes and provides actionable insights into creating consumer-centric content by leveraging empathy and data. Sarah discusses her three pillars for content strategy, which include an emphasis on consumer behavior. She highlights the importance of infusing personality and empathy into content, using various filters like SEO, data, human connections, and nostalgia. Together, Sarah and Matt dive deep into the intricacies of effective content creation. They explore the balance between empathy and authority in storytelling, the strategic use of data sources, and the essential practice of saying no to ideas that don't align with your brand's core pillars. Join us as we also delve into the practical aspects of content strategy, such as utilizing customer loyalty programs, segmenting lead lists, and prioritizing quality over quantity. Whether you're a seasoned marketer or just starting out, this episode is brimming with valuable insights and practical advice straight from industry experts. Learn Content Marketing: The Art and Science of Content Marketing with Social Media, SEO, and Analytics (sitelogic.com) Learn more about Matt Bailey & SiteLogic Learn more about your ad choices. Visit megaphone.fm/adchoices Matt welcomes Sarah Panus, a content strategy consultant and the voice behind the "Marketing with Empathy" podcast. Sarah shares her process for identifying powerful content themes and provides actionable insights into creating consumer-centric content by leveraging empathy and data.

Sarah discusses her three pillars for content strategy, which include an emphasis on consumer behavior. She highlights the importance of infusing personality and empathy into content, using various filters like SEO, data, human connections, and nostalgia.

Together, Sarah and Matt dive deep into the intricacies of effective content creation. They explore the balance between empathy and authority in storytelling, the strategic use of data sources, and the essential practice of saying no to ideas that don't align with your brand's core pillars.

Join us as we also delve into the practical aspects of content strategy, such as utilizing customer loyalty programs, segmenting lead lists, and prioritizing quality over quantity. Whether you're a seasoned marketer or just starting out, this episode is brimming with valuable insights and practical advice straight from industry experts.


Learn Content Marketing: The Art and Science of Content Marketing with Social Media, SEO, and Analytics (sitelogic.com)


Learn more about Matt Bailey & SiteLogic

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3845 no AI, SEO and Google's Big Leak https://www.sitelogicmarketing.com/podcast-ai-seo-googleleak/ A few months after Google's "big leak," Matt and guest Ashley Jones discuss the fallout and conclusions. Needless to say there are some surprises, but for many in the SEO community - it is business as usual. It is still all about marketing your business - beyond Google. With Ashley, the discussion always comes back to content. Whether it’s link building or content creation, the emphasis should be on quality. Unique, well-thought-out content resonates more with users and achieves better SEO results than mass-produced, mediocre content – an important distinction in the age of AI. Good writing is born of good thinking. Ashley reminds us that while tools like SEO and AI are indispensable, they should never replace the unique touch and depth humans bring to content creation. Matt Bailey: https://www.sitelogicmarketing.com Learn SEO & Digital Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 12 Jul 2024 14:31:00 -0000 full 10 146 Matt Bailey AI and Creativity in Modern Marketing A few months after Google's "big leak," Matt and guest Ashley Jones discuss the fallout and conclusions. Needless to say there are some surprises, but for many in the SEO community - it is business as usual. It is still all about marketing your business - beyond Google. With Ashley, the discussion always comes back to content. Whether it’s link building or content creation, the emphasis should be on quality. Unique, well-thought-out content resonates more with users and achieves better SEO results than mass-produced, mediocre content – an important distinction in the age of AI. Good writing is born of good thinking. Ashley reminds us that while tools like SEO and AI are indispensable, they should never replace the unique touch and depth humans bring to content creation. Matt Bailey: https://www.sitelogicmarketing.com Learn SEO & Digital Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices A few months after Google's "big leak," Matt and guest Ashley Jones discuss the fallout and conclusions. Needless to say there are some surprises, but for many in the SEO community - it is business as usual. It is still all about marketing your business - beyond Google.


With Ashley, the discussion always comes back to content. Whether it’s link building or content creation, the emphasis should be on quality. Unique, well-thought-out content resonates more with users and achieves better SEO results than mass-produced, mediocre content – an important distinction in the age of AI.


Good writing is born of good thinking. Ashley reminds us that while tools like SEO and AI are indispensable, they should never replace the unique touch and depth humans bring to content creation.


Matt Bailey: https://www.sitelogicmarketing.com


Learn SEO & Digital Marketing



Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2827 yes The Future of Social Media Careers https://www.sitelogicmarketing.com/nism2024-socialmedia-careerstudy/ Matt Bailey tackles the intricacies of social media careers, mental health, and the ever-evolving landscape of digital marketing. Joined by Jennifer Radke, CEO of the National Institute of Social Media, they explore the findings of NISM's latest social media job study, the importance of ongoing education, and the impact of certification on career advancement.   The study reveals many challenges and rewards of working in social media; the mental health struggles faced by professionals, the complexities of measuring ROI, and the influence of personal bias on consumer behavior. Fundamental marketing problems of strategic planning, support, and compensation persist in this industry. But there are many external factors coming into play, such the growing backlash against social media and “influencers.”   Tune in as Jennifer and Matt provide invaluable insights into the professional and emotional landscape of social media roles, the necessity of community support, and the significance of continuous learning in staying ahead in a rapidly changing industry. Whether you're a seasoned social media strategist or just starting out, this episode offers a wealth of knowledge and practical advice to enhance your career and well-being in the digital marketing world.   SiteLogic SiteLogic Learning: Coached Courses on SEO, Analytics, Content, and Digital Marketing National Institute for Social Media Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 27 Jun 2024 16:28:00 -0000 full 10 145 Matt Bailey Social Media Marketing Career Development and Challenges Matt Bailey tackles the intricacies of social media careers, mental health, and the ever-evolving landscape of digital marketing. Joined by Jennifer Radke, CEO of the National Institute of Social Media, they explore the findings of NISM's latest social media job study, the importance of ongoing education, and the impact of certification on career advancement.   The study reveals many challenges and rewards of working in social media; the mental health struggles faced by professionals, the complexities of measuring ROI, and the influence of personal bias on consumer behavior. Fundamental marketing problems of strategic planning, support, and compensation persist in this industry. But there are many external factors coming into play, such the growing backlash against social media and “influencers.”   Tune in as Jennifer and Matt provide invaluable insights into the professional and emotional landscape of social media roles, the necessity of community support, and the significance of continuous learning in staying ahead in a rapidly changing industry. Whether you're a seasoned social media strategist or just starting out, this episode offers a wealth of knowledge and practical advice to enhance your career and well-being in the digital marketing world.   SiteLogic SiteLogic Learning: Coached Courses on SEO, Analytics, Content, and Digital Marketing National Institute for Social Media Learn more about your ad choices. Visit megaphone.fm/adchoices Matt Bailey tackles the intricacies of social media careers, mental health, and the ever-evolving landscape of digital marketing. Joined by Jennifer Radke, CEO of the National Institute of Social Media, they explore the findings of NISM's latest social media job study, the importance of ongoing education, and the impact of certification on career advancement.

 

The study reveals many challenges and rewards of working in social media; the mental health struggles faced by professionals, the complexities of measuring ROI, and the influence of personal bias on consumer behavior.


Fundamental marketing problems of strategic planning, support, and compensation persist in this industry. But there are many external factors coming into play, such the growing backlash against social media and “influencers.”

 

Tune in as Jennifer and Matt provide invaluable insights into the professional and emotional landscape of social media roles, the necessity of community support, and the significance of continuous learning in staying ahead in a rapidly changing industry.


Whether you're a seasoned social media strategist or just starting out, this episode offers a wealth of knowledge and practical advice to enhance your career and well-being in the digital marketing world.

 

SiteLogic

SiteLogic Learning: Coached Courses on SEO, Analytics, Content, and Digital Marketing

National Institute for Social Media

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3416 no Protecting Your Content https://www.sitelogicmarketing.com/podcast-legalcontracts/ Whether you're a freelancer, consultant, or a full-time employee, you'll deal with contracts that affect content ownership and how you can use what you create. Our guest, IP lawyer Sharon Toerek, highlights the critical elements every content creator needs to consider when drafting contracts, from intellectual property rights to defining deliverables, deadlines, and payment specifics. For those dealing with brand sponsorships, influencer agreements, or creating digital courses, Sharon explains the growing complexities of comparative advertising and the legalities of using memes and other pop culture references in marketing. Website: https://SiteLogic.com Learn SEO: Learn Search Engine Optimization Online (sitelogic.com) See all Coached Digital Marketing Courses: https://learn.sitelogic.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 13 Jun 2024 15:00:00 -0000 full 10 144 Matt Bailey Contracts, Copyrights, and Content Ownership Whether you're a freelancer, consultant, or a full-time employee, you'll deal with contracts that affect content ownership and how you can use what you create. Our guest, IP lawyer Sharon Toerek, highlights the critical elements every content creator needs to consider when drafting contracts, from intellectual property rights to defining deliverables, deadlines, and payment specifics. For those dealing with brand sponsorships, influencer agreements, or creating digital courses, Sharon explains the growing complexities of comparative advertising and the legalities of using memes and other pop culture references in marketing. Website: https://SiteLogic.com Learn SEO: Learn Search Engine Optimization Online (sitelogic.com) See all Coached Digital Marketing Courses: https://learn.sitelogic.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices Whether you're a freelancer, consultant, or a full-time employee, you'll deal with contracts that affect content ownership and how you can use what you create. Our guest, IP lawyer Sharon Toerek, highlights the critical elements every content creator needs to consider when drafting contracts, from intellectual property rights to defining deliverables, deadlines, and payment specifics.

For those dealing with brand sponsorships, influencer agreements, or creating digital courses, Sharon explains the growing complexities of comparative advertising and the legalities of using memes and other pop culture references in marketing.

Website: https://SiteLogic.com

Learn SEO: Learn Search Engine Optimization Online (sitelogic.com)

See all Coached Digital Marketing Courses: https://learn.sitelogic.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2992 Meet the New Analytics: Piwik PRO https://www.sitelogicmarketing.com/podcast-piwikpro/ Analytics is swiftly evolving, and staying ahead requires not just keeping up, but also understanding the challenges and opportunities this evolution creates. Enter Piwik PRO, a company that is no start-up, but an established analytics solution with a long history. By focusing on a privacy-centric model that adheres to EU's GDPR and HIPPA in the US, Piwik PRO has been able to gather a sizable market, which is increasing by the day. With Google's announcement to migrate everyone to change to GA4, I took the opportunity to research new analytics solutions. Very quickly, Piwik PRO established itself as a leading option, as it met my requirements for my business. I challenge anyone that is feeling frustrated with GA4 to do one thing first: write down your specific needs for analytics. What questions do you want to answer? Then, with that list, evaluate your options, such as Piwik PRO. You may find a solution that is easier to use, great customer support, and a clear focus on data security and privacy. SiteLogic SiteLogic Learning: Coached Courses on SEO, Analytics, Content, and Digital Marketing Piwik PRO Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 01 May 2024 17:00:00 -0000 full 10 142 Matt Bailey The Strategic Shift in Analytics: Piwik PRO's Approach to Data & Privacy Analytics is swiftly evolving, and staying ahead requires not just keeping up, but also understanding the challenges and opportunities this evolution creates. Enter Piwik PRO, a company that is no start-up, but an established analytics solution with a long history. By focusing on a privacy-centric model that adheres to EU's GDPR and HIPPA in the US, Piwik PRO has been able to gather a sizable market, which is increasing by the day. With Google's announcement to migrate everyone to change to GA4, I took the opportunity to research new analytics solutions. Very quickly, Piwik PRO established itself as a leading option, as it met my requirements for my business. I challenge anyone that is feeling frustrated with GA4 to do one thing first: write down your specific needs for analytics. What questions do you want to answer? Then, with that list, evaluate your options, such as Piwik PRO. You may find a solution that is easier to use, great customer support, and a clear focus on data security and privacy. SiteLogic SiteLogic Learning: Coached Courses on SEO, Analytics, Content, and Digital Marketing Piwik PRO Learn more about your ad choices. Visit megaphone.fm/adchoices Analytics is swiftly evolving, and staying ahead requires not just keeping up, but also understanding the challenges and opportunities this evolution creates.

Enter Piwik PRO, a company that is no start-up, but an established analytics solution with a long history. By focusing on a privacy-centric model that adheres to EU's GDPR and HIPPA in the US, Piwik PRO has been able to gather a sizable market, which is increasing by the day.

With Google's announcement to migrate everyone to change to GA4, I took the opportunity to research new analytics solutions. Very quickly, Piwik PRO established itself as a leading option, as it met my requirements for my business.

I challenge anyone that is feeling frustrated with GA4 to do one thing first: write down your specific needs for analytics. What questions do you want to answer?

Then, with that list, evaluate your options, such as Piwik PRO. You may find a solution that is easier to use, great customer support, and a clear focus on data security and privacy.


SiteLogic

SiteLogic Learning: Coached Courses on SEO, Analytics, Content, and Digital Marketing

Piwik PRO

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2914 no AI, Generative Works, and Copyright Laws https://www.sitelogicmarketing.com/podcast-ai-copyright/ If you use AI to generate content, but that content plagiarizes someone else's work - can you be held liable? We answer that question and more with intellectual property attorney, Sharon Toerek. As AI technology evolves at breakneck speed, so do the complexities around the ownership of AI-generated content. We cover the difference between copyright and registered copyrights, and the rights of content creators and their works. Sharon outlines the implications of using AI tools in our creative endeavors. How much can you rely on AI if you plan on protecting your work? Also, can you trust AI not to plagiarize from other protected works? Don't miss Sharon's valuable framework for ensuring your intellectual property is protected. Plus, we'll tackle how international copyright enforcement poses challenges for creators and why social media sharing isn't as straightforward as it seems. So grab your coffee and join us as we dissect the legal intricacies that could save you time and money, and learn why human judgment is irreplaceable in our ever-advancing digital world. All this and more on this episode of the Endless Coffee Cup. Learn Digital Marketing with our personalized, coached courses: https://learn.sitelogic.com/ Meet Matt Bailey: https://www.sitelogicmarketing.com/about/ Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 17 Apr 2024 15:09:00 -0000 full 10 142 Matt Bailey Protect your creative works and avoid AI-based infringement on other works. If you use AI to generate content, but that content plagiarizes someone else's work - can you be held liable? We answer that question and more with intellectual property attorney, Sharon Toerek. As AI technology evolves at breakneck speed, so do the complexities around the ownership of AI-generated content. We cover the difference between copyright and registered copyrights, and the rights of content creators and their works. Sharon outlines the implications of using AI tools in our creative endeavors. How much can you rely on AI if you plan on protecting your work? Also, can you trust AI not to plagiarize from other protected works? Don't miss Sharon's valuable framework for ensuring your intellectual property is protected. Plus, we'll tackle how international copyright enforcement poses challenges for creators and why social media sharing isn't as straightforward as it seems. So grab your coffee and join us as we dissect the legal intricacies that could save you time and money, and learn why human judgment is irreplaceable in our ever-advancing digital world. All this and more on this episode of the Endless Coffee Cup. Learn Digital Marketing with our personalized, coached courses: https://learn.sitelogic.com/ Meet Matt Bailey: https://www.sitelogicmarketing.com/about/ Learn more about your ad choices. Visit megaphone.fm/adchoices If you use AI to generate content, but that content plagiarizes someone else's work - can you be held liable? We answer that question and more with intellectual property attorney, Sharon Toerek.

As AI technology evolves at breakneck speed, so do the complexities around the ownership of AI-generated content. We cover the difference between copyright and registered copyrights, and the rights of content creators and their works.

Sharon outlines the implications of using AI tools in our creative endeavors. How much can you rely on AI if you plan on protecting your work? Also, can you trust AI not to plagiarize from other protected works?

Don't miss Sharon's valuable framework for ensuring your intellectual property is protected. Plus, we'll tackle how international copyright enforcement poses challenges for creators and why social media sharing isn't as straightforward as it seems.

So grab your coffee and join us as we dissect the legal intricacies that could save you time and money, and learn why human judgment is irreplaceable in our ever-advancing digital world. All this and more on this episode of the Endless Coffee Cup.


Learn Digital Marketing with our personalized, coached courses: https://learn.sitelogic.com/

Meet Matt Bailey: https://www.sitelogicmarketing.com/about/

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3033 How Will Google's SGE Results Affect the Industry? https://www.sitelogicmarketing.com/podcast-google-sge/ John Shehata joins me on the latest edition of the Endless Coffee Cup podcast. We look into the impact of search generative experiences, AI, and the changing landscape for publishers. Here are the key takeaways from our conversation: 1. Artificial Intelligence and SGE Impact on Publishers Publishers are seeing a shift in their revenue streams due to Google's focus on AI-generated content, especially affecting ad revenue and display ads. To counter these challenges, publishers are exploring alternative revenue models, such as subscriptions, commerce revenue, and building direct relationships with users. 2. The Changing Landscape for Publishers The industry is experiencing significant shifts, and publishers need to adapt to new methods and tools to stay ahead of trending topics and seize opportunities effectively. Real-time SEO tools, like Newsdash, are helping publishers identify missed opportunities and low-hanging fruits, aiding them in creating content that resonates and drives traffic. 3. The Future of Publishing and SEO As publishers navigate through these transformative times, the next 5-10 years will be crucial in shaping the future of the industry. Direct relationships with users, leveraging email marketing, and tracking Google Discover feeds are becoming essential strategies for publishers to build and retain their audience. John and I explored these topics, shedding light on the challenges and opportunities for publishers in an ever-evolving digital landscape. Grab a cup of coffee and join us on this episode of the Endless Coffee Cup. More about Matt Bailey Watch the Endless Coffee Cup on YouTube Become an OMCA Certified Marketer Explore Our Digital Marketing Masterclasses Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 19 Mar 2024 17:31:00 -0000 full 10 141 Matt Bailey The Impact of Google's SGE Experiment John Shehata joins me on the latest edition of the Endless Coffee Cup podcast. We look into the impact of search generative experiences, AI, and the changing landscape for publishers. Here are the key takeaways from our conversation: 1. Artificial Intelligence and SGE Impact on Publishers Publishers are seeing a shift in their revenue streams due to Google's focus on AI-generated content, especially affecting ad revenue and display ads. To counter these challenges, publishers are exploring alternative revenue models, such as subscriptions, commerce revenue, and building direct relationships with users. 2. The Changing Landscape for Publishers The industry is experiencing significant shifts, and publishers need to adapt to new methods and tools to stay ahead of trending topics and seize opportunities effectively. Real-time SEO tools, like Newsdash, are helping publishers identify missed opportunities and low-hanging fruits, aiding them in creating content that resonates and drives traffic. 3. The Future of Publishing and SEO As publishers navigate through these transformative times, the next 5-10 years will be crucial in shaping the future of the industry. Direct relationships with users, leveraging email marketing, and tracking Google Discover feeds are becoming essential strategies for publishers to build and retain their audience. John and I explored these topics, shedding light on the challenges and opportunities for publishers in an ever-evolving digital landscape. Grab a cup of coffee and join us on this episode of the Endless Coffee Cup. More about Matt Bailey Watch the Endless Coffee Cup on YouTube Become an OMCA Certified Marketer Explore Our Digital Marketing Masterclasses Learn more about your ad choices. Visit megaphone.fm/adchoices John Shehata joins me on the latest edition of the Endless Coffee Cup podcast. We look into the impact of search generative experiences, AI, and the changing landscape for publishers. Here are the key takeaways from our conversation:

1. Artificial Intelligence and SGE Impact on Publishers

  • Publishers are seeing a shift in their revenue streams due to Google's focus on AI-generated content, especially affecting ad revenue and display ads.
  • To counter these challenges, publishers are exploring alternative revenue models, such as subscriptions, commerce revenue, and building direct relationships with users.

2. The Changing Landscape for Publishers

  • The industry is experiencing significant shifts, and publishers need to adapt to new methods and tools to stay ahead of trending topics and seize opportunities effectively.
  • Real-time SEO tools, like Newsdash, are helping publishers identify missed opportunities and low-hanging fruits, aiding them in creating content that resonates and drives traffic.

3. The Future of Publishing and SEO

  • As publishers navigate through these transformative times, the next 5-10 years will be crucial in shaping the future of the industry.
  • Direct relationships with users, leveraging email marketing, and tracking Google Discover feeds are becoming essential strategies for publishers to build and retain their audience.


John and I explored these topics, shedding light on the challenges and opportunities for publishers in an ever-evolving digital landscape. Grab a cup of coffee and join us on this episode of the Endless Coffee Cup.


More about Matt Bailey

Watch the Endless Coffee Cup on YouTube

Become an OMCA Certified Marketer

Explore Our Digital Marketing Masterclasses

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1647 no SEO is Changing...But How? https://www.sitelogicmarketing.com/podcast-seo-ai/ SEO is Changing...But How? Welcome to the Endless Coffee Cup podcast, where we freshly brewed insights on Digital Marketing. Matt Bailey is joined by long-time industry friend and SEO expert, Greg Jarboe. In the latest espresso shot of wisdom, Matt and Greg dive deep into SEO's evolving landscape, from leveraging news links and press releases to the subtleties of keywords and how they are used by audiences. Greg presents his content marketing matrix, a tool crucial for audience-tailored strategies. They unpacked the importance of marketing and market research in SEO. So if you're looking to keep pace with the relentless changes and optimize your online presence, stir in these tips and let your strategy percolate to success. Thank you for tuning in, and don't forget to share and rate this blend for more robust conversations. Keep brewing excellence! Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 05 Mar 2024 15:37:00 -0000 full 10 140 Matt Bailey SEO, AI, Google and the coming SERP Disruptions SEO is Changing...But How? Welcome to the Endless Coffee Cup podcast, where we freshly brewed insights on Digital Marketing. Matt Bailey is joined by long-time industry friend and SEO expert, Greg Jarboe. In the latest espresso shot of wisdom, Matt and Greg dive deep into SEO's evolving landscape, from leveraging news links and press releases to the subtleties of keywords and how they are used by audiences. Greg presents his content marketing matrix, a tool crucial for audience-tailored strategies. They unpacked the importance of marketing and market research in SEO. So if you're looking to keep pace with the relentless changes and optimize your online presence, stir in these tips and let your strategy percolate to success. Thank you for tuning in, and don't forget to share and rate this blend for more robust conversations. Keep brewing excellence! Learn more about your ad choices. Visit megaphone.fm/adchoices SEO is Changing...But How?


Welcome to the Endless Coffee Cup podcast, where we freshly brewed insights on Digital Marketing. Matt Bailey is joined by long-time industry friend and SEO expert, Greg Jarboe.

In the latest espresso shot of wisdom, Matt and Greg dive deep into SEO's evolving landscape, from leveraging news links and press releases to the subtleties of keywords and how they are used by audiences. Greg presents his content marketing matrix, a tool crucial for audience-tailored strategies. They unpacked the importance of marketing and market research in SEO.

So if you're looking to keep pace with the relentless changes and optimize your online presence, stir in these tips and let your strategy percolate to success. Thank you for tuning in, and don't forget to share and rate this blend for more robust conversations.

Keep brewing excellence!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3948 no How to Stay Safe and Sane in Social Media Marketing https://www.sitelogicmarketing.com/podcast-social-media-careers/ Social Media Marketing Careers: What to Expect We dive into the ever-spinning world of social media marketing—where timing is everything, and evergreen is king. We discussed how repurposing content not only keeps your feed fresh but educates and engages your audience. Repurpose with Purpose: Jennifer and Matt dissect the art of breathing new life into evergreen content. Discover ways to serve your audience effectively with timeless treasures in your content vault. Community & Collaboration: We highlight the invaluable benefits of joining a network like NISM, where social media marketers unite for support, learning, and professional growth. Education, Empathy, and Evolution: This episode serves up a blend of insights on the importance of digital literacy, addressing mental health in the industry, and embracing the ceaseless tide of change inherent to social media. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 20 Feb 2024 15:31:00 -0000 Behind the Screen: Social Media Marketing Careers full 10 139 Matt Bailey Social Media Marketing Careers: What to Expect We dive into the ever-spinning world of social media marketing—where timing is everything, and evergreen is king. We discussed how repurposing content not only keeps your feed fresh but educates and engages your audience. Repurpose with Purpose: Jennifer and Matt dissect the art of breathing new life into evergreen content. Discover ways to serve your audience effectively with timeless treasures in your content vault. Community & Collaboration: We highlight the invaluable benefits of joining a network like NISM, where social media marketers unite for support, learning, and professional growth. Education, Empathy, and Evolution: This episode serves up a blend of insights on the importance of digital literacy, addressing mental health in the industry, and embracing the ceaseless tide of change inherent to social media. Learn more about your ad choices. Visit megaphone.fm/adchoices Social Media Marketing Careers: What to Expect

We dive into the ever-spinning world of social media marketing—where timing is everything, and evergreen is king. We discussed how repurposing content not only keeps your feed fresh but educates and engages your audience.

  • Repurpose with Purpose: Jennifer and Matt dissect the art of breathing new life into evergreen content. Discover ways to serve your audience effectively with timeless treasures in your content vault.
  • Community & Collaboration: We highlight the invaluable benefits of joining a network like NISM, where social media marketers unite for support, learning, and professional growth.
  • Education, Empathy, and Evolution: This episode serves up a blend of insights on the importance of digital literacy, addressing mental health in the industry, and embracing the ceaseless tide of change inherent to social media.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3414 no The SEO Industry Stinks https://www.sitelogicmarketing.com/podcast-what-is-seo/ Matt delves into the controversial and often misunderstood world of Search Engine Optimization (SEO). He reflects on his own journey and the evolution of SEO, addressing the criticism it often receives. He discusses the divide in the industry between those who focus solely on rankings and short-term tactics, and those who take a holistic approach, optimizing for user experience, business goals, and long-term success. Matt questions whether it's time for a split in the industry and invites listeners to join the conversation. Tune in to gain a deeper understanding of the intricacies of SEO and how it can truly benefit businesses. Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 09 Feb 2024 17:13:00 -0000 Rethinking SEO: A Holistic Approach to Website Optimization for Business Growth full 10 138 Matt Bailey Matt delves into the controversial and often misunderstood world of Search Engine Optimization (SEO). He reflects on his own journey and the evolution of SEO, addressing the criticism it often receives. He discusses the divide in the industry between those who focus solely on rankings and short-term tactics, and those who take a holistic approach, optimizing for user experience, business goals, and long-term success. Matt questions whether it's time for a split in the industry and invites listeners to join the conversation. Tune in to gain a deeper understanding of the intricacies of SEO and how it can truly benefit businesses. Learn more about your ad choices. Visit megaphone.fm/adchoices Matt delves into the controversial and often misunderstood world of Search Engine Optimization (SEO).

He reflects on his own journey and the evolution of SEO, addressing the criticism it often receives. He discusses the divide in the industry between those who focus solely on rankings and short-term tactics, and those who take a holistic approach, optimizing for user experience, business goals, and long-term success.

Matt questions whether it's time for a split in the industry and invites listeners to join the conversation. Tune in to gain a deeper understanding of the intricacies of SEO and how it can truly benefit businesses.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1459 no Goal-Setting for Personal and Professional Growth https://www.sitelogicmarketing.com/podcast-goalsintoreality/ Deb Eckerling is a goal-setting enthusiast who believes in the importance of rethinking your life and making plans all year round. She is the author of the "The D*E*B Method: Goal Setting Simplified" and encourages people to embrace change and create the happy, fulfilled lives they deserve, regardless of the time of year. Whether facing unexpected curveballs or seeking intentional change, Deb's mission is to help people navigate life's challenges and opportunities. With her practical approach to goal setting, Deb provides valuable tools and support for anyone looking to make positive changes in their lives. Join us as we discuss the power of visualization, the significance of creating mission and vision statements, as well as the impact of the pandemic on personal growth and goal setting. We also reflect on the notion of career paths not always following a linear plan, unexpected opportunities, and finding joy in what we do. So grab your favorite mug, sit back, and let's dive into the art of setting and achieving meaningful goals for the year ahead. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 30 Jan 2024 14:30:00 -0000 full 10 137 Matt Bailey Transforming Goals Into Reality Deb Eckerling is a goal-setting enthusiast who believes in the importance of rethinking your life and making plans all year round. She is the author of the "The D*E*B Method: Goal Setting Simplified" and encourages people to embrace change and create the happy, fulfilled lives they deserve, regardless of the time of year. Whether facing unexpected curveballs or seeking intentional change, Deb's mission is to help people navigate life's challenges and opportunities. With her practical approach to goal setting, Deb provides valuable tools and support for anyone looking to make positive changes in their lives. Join us as we discuss the power of visualization, the significance of creating mission and vision statements, as well as the impact of the pandemic on personal growth and goal setting. We also reflect on the notion of career paths not always following a linear plan, unexpected opportunities, and finding joy in what we do. So grab your favorite mug, sit back, and let's dive into the art of setting and achieving meaningful goals for the year ahead. Learn more about your ad choices. Visit megaphone.fm/adchoices Deb Eckerling is a goal-setting enthusiast who believes in the importance of rethinking your life and making plans all year round. She is the author of the "The D*E*B Method: Goal Setting Simplified" and encourages people to embrace change and create the happy, fulfilled lives they deserve, regardless of the time of year.

Whether facing unexpected curveballs or seeking intentional change, Deb's mission is to help people navigate life's challenges and opportunities. With her practical approach to goal setting, Deb provides valuable tools and support for anyone looking to make positive changes in their lives.

Join us as we discuss the power of visualization, the significance of creating mission and vision statements, as well as the impact of the pandemic on personal growth and goal setting. We also reflect on the notion of career paths not always following a linear plan, unexpected opportunities, and finding joy in what we do. So grab your favorite mug, sit back, and let's dive into the art of setting and achieving meaningful goals for the year ahead.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3277 no Challenges Faced by Social Media Marketing Pofessionals https://www.sitelogicmarketing.com/podcast-socialmediaanxiety/ Mary Czarnecki joins Matt for an insightful and lively discussion on the challenges and opportunities for Social Media Marketing Professionals. They review the Hootsuite 2023 Social Media Career Report and explore the struggles faced by social media managers, including feeling underappreciated, lacking mentorship, and experiencing a talent exodus within organizations. Of course, this impacts the mental health and job satisfaction, but also highlights the joy and potential for growth within the field. Matt and Mary evaluate the evolving role of social media professionals, the need for intention and problem-based approaches, and the increasing trend of professionals considering entrepreneurial ventures due to unmet needs within organizations. They also discuss the importance of effective communication, measuring impact, and the influence of prior career backgrounds on success in the field. Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 18 Jan 2024 21:28:00 -0000 full 9 136 Matt Bailey Social Media Professional Anxiety? Mary Czarnecki joins Matt for an insightful and lively discussion on the challenges and opportunities for Social Media Marketing Professionals. They review the Hootsuite 2023 Social Media Career Report and explore the struggles faced by social media managers, including feeling underappreciated, lacking mentorship, and experiencing a talent exodus within organizations. Of course, this impacts the mental health and job satisfaction, but also highlights the joy and potential for growth within the field. Matt and Mary evaluate the evolving role of social media professionals, the need for intention and problem-based approaches, and the increasing trend of professionals considering entrepreneurial ventures due to unmet needs within organizations. They also discuss the importance of effective communication, measuring impact, and the influence of prior career backgrounds on success in the field. Learn more about your ad choices. Visit megaphone.fm/adchoices Mary Czarnecki joins Matt for an insightful and lively discussion on the challenges and opportunities for Social Media Marketing Professionals.

They review the Hootsuite 2023 Social Media Career Report and explore the struggles faced by social media managers, including feeling underappreciated, lacking mentorship, and experiencing a talent exodus within organizations.

Of course, this impacts the mental health and job satisfaction, but also highlights the joy and potential for growth within the field. Matt and Mary evaluate the evolving role of social media professionals, the need for intention and problem-based approaches, and the increasing trend of professionals considering entrepreneurial ventures due to unmet needs within organizations. They also discuss the importance of effective communication, measuring impact, and the influence of prior career backgrounds on success in the field.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3115 Lessons on Customer-Driven Acquisition and Scaling a Business In this second conversation about Michael's book, Backward Entrepreneur: From Idea to $20 Million" , we dive into the crucial pillars of customer acquisition, scaling a business, the pitfalls of VC funding, and the necessity of understanding customer motivations for successful product development. Michael shares a unique process for customer-driven acquisition, emphasizing the importance of validation before investing significant resources. We conclude by addressing the art of exiting a business, with valuable insights into timing, goal-setting, and preparing for potential buyers Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 03 Jan 2024 20:43:00 -0000 full 9 135 Matt Bailey From Scaling Challenges to Successful Exits In this second conversation about Michael's book, Backward Entrepreneur: From Idea to $20 Million" , we dive into the crucial pillars of customer acquisition, scaling a business, the pitfalls of VC funding, and the necessity of understanding customer motivations for successful product development. Michael shares a unique process for customer-driven acquisition, emphasizing the importance of validation before investing significant resources. We conclude by addressing the art of exiting a business, with valuable insights into timing, goal-setting, and preparing for potential buyers Learn more about your ad choices. Visit megaphone.fm/adchoices In this second conversation about Michael's book, Backward Entrepreneur: From Idea to $20 Million" , we dive into the crucial pillars of customer acquisition, scaling a business, the pitfalls of VC funding, and the necessity of understanding customer motivations for successful product development. Michael shares a unique process for customer-driven acquisition, emphasizing the importance of validation before investing significant resources. We conclude by addressing the art of exiting a business, with valuable insights into timing, goal-setting, and preparing for potential buyers

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3890 yes AI Prompts for Humans https://www.sitelogicmarketing.com/podcast-human-aiprompts/ Do you prompt people with the same level of detail as AI? Matt explores the important issue of effectively communicating instructions to human employees and coworkers. Drawing parallels between the meticulous care given to developing AI prompts and the lack of attention to human instruction, Matt discusses how clear and comprehensive communication could significantly impact workplace productivity and employee well-being. Tune in as we uncover the critical role of communication in maximizing human potential within organizations. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 06 Dec 2023 15:36:00 -0000 full 9 134 Matt Bailey Leverage Detailed AI Prompts to Improve Human Productivity and Team Effectiveness Do you prompt people with the same level of detail as AI? Matt explores the important issue of effectively communicating instructions to human employees and coworkers. Drawing parallels between the meticulous care given to developing AI prompts and the lack of attention to human instruction, Matt discusses how clear and comprehensive communication could significantly impact workplace productivity and employee well-being. Tune in as we uncover the critical role of communication in maximizing human potential within organizations. Learn more about your ad choices. Visit megaphone.fm/adchoices Do you prompt people with the same level of detail as AI?

Matt explores the important issue of effectively communicating instructions to human employees and coworkers.

Drawing parallels between the meticulous care given to developing AI prompts and the lack of attention to human instruction, Matt discusses how clear and comprehensive communication could significantly impact workplace productivity and employee well-being.

Tune in as we uncover the critical role of communication in maximizing human potential within organizations.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 864 no From Mayan Predictions to Technological Convergence: Reflecting on 2012's Significance https://www.sitelogicmarketing.com/podcast-2012/ From Mayan Predictions to Technological Convergence: Reflecting on 2012's Significance We go back to the year 2012, a year that was associated with doomsday prophecies, but in reality, brought about significant changes that have shaped our modern world. I explore the convergence of three groundbreaking technologies and the impact they had on our daily lives. Starting with the smartphone, adding in cheap data plans, and the Facebook app, 2012 marked a turning point in the way we communicate, connect, and interact with each other. However, with these advances came unforeseen consequences, profound social divides, the rise of shallow influencers, the lack of real conversations, and the power of profit-driven algorithms designed to keep us glued to our screens. As a conclusion, I also address the role of responsibility, both for individuals and parents, in navigating this digital era. So grab your favorite mug, and lets reflect on the strange convergence of circumstance of 2012. Learn more about your ad choices. Visit megaphone.fm/adchoices Sat, 18 Nov 2023 12:18:00 -0000 full 8 133 Matt Bailey How 2012 Transformed Society's Interconnectedness From Mayan Predictions to Technological Convergence: Reflecting on 2012's Significance We go back to the year 2012, a year that was associated with doomsday prophecies, but in reality, brought about significant changes that have shaped our modern world. I explore the convergence of three groundbreaking technologies and the impact they had on our daily lives. Starting with the smartphone, adding in cheap data plans, and the Facebook app, 2012 marked a turning point in the way we communicate, connect, and interact with each other. However, with these advances came unforeseen consequences, profound social divides, the rise of shallow influencers, the lack of real conversations, and the power of profit-driven algorithms designed to keep us glued to our screens. As a conclusion, I also address the role of responsibility, both for individuals and parents, in navigating this digital era. So grab your favorite mug, and lets reflect on the strange convergence of circumstance of 2012. Learn more about your ad choices. Visit megaphone.fm/adchoices From Mayan Predictions to Technological Convergence: Reflecting on 2012's Significance

We go back to the year 2012, a year that was associated with doomsday prophecies, but in reality, brought about significant changes that have shaped our modern world.

I explore the convergence of three groundbreaking technologies and the impact they had on our daily lives. Starting with the smartphone, adding in cheap data plans, and the Facebook app, 2012 marked a turning point in the way we communicate, connect, and interact with each other.

However, with these advances came unforeseen consequences, profound social divides, the rise of shallow influencers, the lack of real conversations, and the power of profit-driven algorithms designed to keep us glued to our screens.

As a conclusion, I also address the role of responsibility, both for individuals and parents, in navigating this digital era. So grab your favorite mug, and lets reflect on the strange convergence of circumstance of 2012.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 736 no Overcome Your Fears of Speaking and Presentation https://www.sitelogicmarketing.com/podcast-overcome-speaking-anxiety/ Elevating Your Public Speaking Skills and Embracing Authenticity Matt sits down with former news anchor Kerry Barrett to delve into the world of public speaking, overcoming fears, and embracing authenticity. What surprises people is that Kerry had, and still has anxiety about speaking in front of people! How does a news anchor learn to overcome this fear and become a successful video communication coach? Authenticity is a theme that runs throughout the discussion. Drawing from her experiences in the news industry, Kerry recounts her realization that she could navigate any challenge that arose on live TV, ultimately leading to a transformative change in her career. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 31 Oct 2023 17:26:54 -0000 full 8 132 Matt Bailey Overcoming Stage Fright: Lessons From A News Anchor About Dealing With Video Anxiety Elevating Your Public Speaking Skills and Embracing Authenticity Matt sits down with former news anchor Kerry Barrett to delve into the world of public speaking, overcoming fears, and embracing authenticity. What surprises people is that Kerry had, and still has anxiety about speaking in front of people! How does a news anchor learn to overcome this fear and become a successful video communication coach? Authenticity is a theme that runs throughout the discussion. Drawing from her experiences in the news industry, Kerry recounts her realization that she could navigate any challenge that arose on live TV, ultimately leading to a transformative change in her career. Learn more about your ad choices. Visit megaphone.fm/adchoices Elevating Your Public Speaking Skills and Embracing Authenticity

Matt sits down with former news anchor Kerry Barrett to delve into the world of public speaking, overcoming fears, and embracing authenticity.

What surprises people is that Kerry had, and still has anxiety about speaking in front of people! How does a news anchor learn to overcome this fear and become a successful video communication coach?

Authenticity is a theme that runs throughout the discussion. Drawing from her experiences in the news industry, Kerry recounts her realization that she could navigate any challenge that arose on live TV, ultimately leading to a transformative change in her career.


Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3706 no Cultivating a Culture of Learning: Strategies for Engagement in Employer Training https://www.sitelogicmarketing.com/podcast-employer-training/ Monique Russell returns to the Endless Coffee Cup to share her insights on the power of up-skilling and re-skilling, and how it can lead to growth, differentiation, and improved workplace dynamics. We explore the importance of creating a culture of learning and the role that leadership plays in modeling desired behaviors. Monique also highlights the value of disruptive thinking to assess true goals and outcomes. From the digital transformation of organizations to the rise of entrepreneurship within corporate roles, we delve into the changing landscape of the corporate workspace. Monique shares incredible perspectives on cross-functional training, knowledge retention, and leveraging historical data. Beyond that, we discuss the impact of the pandemic on workplace dynamics and the need for organizations to prioritize the health and well-being of their employees. Ultimately, the role of learning and development professionals in changing as they need to partner with individuals who understand the science of learning and how it can transform organizations. Join us as we explore the power of learning, the importance of strategy beyond the corporate organization, and the role of technology in an ever-changing workplace. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 17 Oct 2023 13:00:00 -0000 full 9 131 Matt Bailey Unlocking Potential and Improving Workplace Dynamics Through Employer Training Monique Russell returns to the Endless Coffee Cup to share her insights on the power of up-skilling and re-skilling, and how it can lead to growth, differentiation, and improved workplace dynamics. We explore the importance of creating a culture of learning and the role that leadership plays in modeling desired behaviors. Monique also highlights the value of disruptive thinking to assess true goals and outcomes. From the digital transformation of organizations to the rise of entrepreneurship within corporate roles, we delve into the changing landscape of the corporate workspace. Monique shares incredible perspectives on cross-functional training, knowledge retention, and leveraging historical data. Beyond that, we discuss the impact of the pandemic on workplace dynamics and the need for organizations to prioritize the health and well-being of their employees. Ultimately, the role of learning and development professionals in changing as they need to partner with individuals who understand the science of learning and how it can transform organizations. Join us as we explore the power of learning, the importance of strategy beyond the corporate organization, and the role of technology in an ever-changing workplace. Learn more about your ad choices. Visit megaphone.fm/adchoices Monique Russell returns to the Endless Coffee Cup to share her insights on the power of up-skilling and re-skilling, and how it can lead to growth, differentiation, and improved workplace dynamics.

We explore the importance of creating a culture of learning and the role that leadership plays in modeling desired behaviors. Monique also highlights the value of disruptive thinking to assess true goals and outcomes. From the digital transformation of organizations to the rise of entrepreneurship within corporate roles, we delve into the changing landscape of the corporate workspace.

Monique shares incredible perspectives on cross-functional training, knowledge retention, and leveraging historical data. Beyond that, we discuss the impact of the pandemic on workplace dynamics and the need for organizations to prioritize the health and well-being of their employees. Ultimately, the role of learning and development professionals in changing as they need to partner with individuals who understand the science of learning and how it can transform organizations.

Join us as we explore the power of learning, the importance of strategy beyond the corporate organization, and the role of technology in an ever-changing workplace.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3124 no Backward Entrepreneur https://www.sitelogicmarketing.com/backward-entrepreneur/ I sit down with long-time friend and business associate Michael Stebbins to interview him about his new book, Backward Entrepreneur. Together, we explore the concept of shaping your business around your natural tendencies and the power of customer feedback. Mike has "been there, done that" by taking multiple businesses from idea, to growth, to acquisition! Learn the "real-world advice" that the textbooks don't tell you. Michael shares valuable insights, drawing on personal experiences and successful strategies. From understanding customer needs to creating adaptable business models, get ready to gain practical tips and inspiration to take your entrepreneurial journey to new heights. So grab a cup of coffee and join us as we uncover the secrets of the backward entrepreneur! Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 03 Oct 2023 14:00:00 -0000 full 8 130 Matt Bailey Real Advice About Starting, Managing, and Growing Your Business I sit down with long-time friend and business associate Michael Stebbins to interview him about his new book, Backward Entrepreneur. Together, we explore the concept of shaping your business around your natural tendencies and the power of customer feedback. Mike has "been there, done that" by taking multiple businesses from idea, to growth, to acquisition! Learn the "real-world advice" that the textbooks don't tell you. Michael shares valuable insights, drawing on personal experiences and successful strategies. From understanding customer needs to creating adaptable business models, get ready to gain practical tips and inspiration to take your entrepreneurial journey to new heights. So grab a cup of coffee and join us as we uncover the secrets of the backward entrepreneur! Learn more about your ad choices. Visit megaphone.fm/adchoices I sit down with long-time friend and business associate Michael Stebbins to interview him about his new book, Backward Entrepreneur. Together, we explore the concept of shaping your business around your natural tendencies and the power of customer feedback. Mike has "been there, done that" by taking multiple businesses from idea, to growth, to acquisition! Learn the "real-world advice" that the textbooks don't tell you.

Michael shares valuable insights, drawing on personal experiences and successful strategies. From understanding customer needs to creating adaptable business models, get ready to gain practical tips and inspiration to take your entrepreneurial journey to new heights.

So grab a cup of coffee and join us as we uncover the secrets of the backward entrepreneur!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3073 no Yesterday's Social Media News https://www.sitelogicmarketing.com/podcast-socialmedia-yesterday/ Dive deep into the latest developments in the ever-evolving world of social media. Joined by regular guest Greg Jarboe, we explore the revolutionary changes happening on YouTube, from the introduction of shorts to the rise of new content creators. We dissect the decline of Twitter, its impact on advertisers, and question the branding change to "X". Threads came on strong, but finished weak. Reddit had a revolution, but it's over now. Google Analytics forced a change on everybody - who's happy? Don't miss this, but connected TV is a major player in the content competition. And who is bigger? Netflix or YouTube? As always, we give our opinions on data analytics, digital marketing, and navigating the ever-changing social media landscape. So grab your favorite cup of coffee and join us for another episode of the Endless Coffee Cup. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 06 Sep 2023 14:40:41 -0000 full 9 129 Matt Bailey News in the Social Media space has become a daily change. Greg and Matt try to make sense of the latest changes and happenings. Dive deep into the latest developments in the ever-evolving world of social media. Joined by regular guest Greg Jarboe, we explore the revolutionary changes happening on YouTube, from the introduction of shorts to the rise of new content creators. We dissect the decline of Twitter, its impact on advertisers, and question the branding change to "X". Threads came on strong, but finished weak. Reddit had a revolution, but it's over now. Google Analytics forced a change on everybody - who's happy? Don't miss this, but connected TV is a major player in the content competition. And who is bigger? Netflix or YouTube? As always, we give our opinions on data analytics, digital marketing, and navigating the ever-changing social media landscape. So grab your favorite cup of coffee and join us for another episode of the Endless Coffee Cup. Learn more about your ad choices. Visit megaphone.fm/adchoices Dive deep into the latest developments in the ever-evolving world of social media.

Joined by regular guest Greg Jarboe, we explore the revolutionary changes happening on YouTube, from the introduction of shorts to the rise of new content creators.

We dissect the decline of Twitter, its impact on advertisers, and question the branding change to "X".

Threads came on strong, but finished weak. Reddit had a revolution, but it's over now. Google Analytics forced a change on everybody - who's happy?

Don't miss this, but connected TV is a major player in the content competition.

And who is bigger? Netflix or YouTube?

As always, we give our opinions on data analytics, digital marketing, and navigating the ever-changing social media landscape. So grab your favorite cup of coffee and join us for another episode of the Endless Coffee Cup.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3141 no Unlocking Transformation: Communication Skills for Personal and Professional Growth https://www.sitelogicmarketing.com/podcast-professional-communication/ We dive deep into the art of effective communication. Our guest, Monique Russell, is an expert in teaching, training, speaking, and coaching individuals to communicate more effectively at work and at home. With her wealth of experience, Monique focuses on helping leaders keep top talent engaged, fulfilled, and motivated. She shares insights on how to connect with others, understand communication styles, delegate effectively, and navigate intercultural communication. We discuss the challenges teachers face in implementing comprehensive communication instruction, and how debate clubs in schools can help develop critical thinking skills. One of the key takeaways from our episode is the importance of being comfortable with discomfort. Monique explores how addressing internal noise, such as fear of judgment, can dramatically enhance communication effectiveness. Grab a cup of coffee and join the conversation! Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 25 Aug 2023 17:06:07 -0000 full 9 128 Matt Bailey Strategies for Engaging and Motivating Through Effective Communication We dive deep into the art of effective communication. Our guest, Monique Russell, is an expert in teaching, training, speaking, and coaching individuals to communicate more effectively at work and at home. With her wealth of experience, Monique focuses on helping leaders keep top talent engaged, fulfilled, and motivated. She shares insights on how to connect with others, understand communication styles, delegate effectively, and navigate intercultural communication. We discuss the challenges teachers face in implementing comprehensive communication instruction, and how debate clubs in schools can help develop critical thinking skills. One of the key takeaways from our episode is the importance of being comfortable with discomfort. Monique explores how addressing internal noise, such as fear of judgment, can dramatically enhance communication effectiveness. Grab a cup of coffee and join the conversation! Learn more about your ad choices. Visit megaphone.fm/adchoices We dive deep into the art of effective communication.

Our guest, Monique Russell, is an expert in teaching, training, speaking, and coaching individuals to communicate more effectively at work and at home.

With her wealth of experience, Monique focuses on helping leaders keep top talent engaged, fulfilled, and motivated. She shares insights on how to connect with others, understand communication styles, delegate effectively, and navigate intercultural communication.

We discuss the challenges teachers face in implementing comprehensive communication instruction, and how debate clubs in schools can help develop critical thinking skills.

One of the key takeaways from our episode is the importance of being comfortable with discomfort. Monique explores how addressing internal noise, such as fear of judgment, can dramatically enhance communication effectiveness.

Grab a cup of coffee and join the conversation!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3502 no Pressing Pause on Social Media https://www.sitelogicmarketing.com/podcast-socialslowdown/ Beyond the Algorithm: Navigating the Mental Health Aspect of Social Media Marketing Meg Casebolt, author of 'Social Slowdown' joins me to discuss the pressures faced by creators and consumers alike. FOMO The constant need to stay ahead of trends and conform to the algorithm, combined with the distractions and interruptions of social media notifications, can take a toll on focus and productivity. We also explore the addictive nature of social media, the craving for dopamine and novelty experiences, and the surface-level conversations it often promotes. Real Conversations In contrast, our love for podcasts stems from their ability to foster deeper conversations, exploration of various topics, and more nuanced perspectives. We feature real stories from content creators and business owners who have reevaluated their social media strategies, discuss the pitfalls of focusing solely on vanity metrics, and the importance of aligning your business model with your desired content and audience behavior. It is OK to press pause? Join us as we navigate the ever-changing landscape of social media, question its effectiveness in achieving specific goals, and explore alternative strategies for reaching your target audience. It's time for a social slowdown on the Endless Coffee Cup podcast! Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 09 Aug 2023 17:35:00 -0000 full 8 127 Matt Bailey An Interview with Meg Casebolt, Author of "Social Slowdown" Beyond the Algorithm: Navigating the Mental Health Aspect of Social Media Marketing Meg Casebolt, author of 'Social Slowdown' joins me to discuss the pressures faced by creators and consumers alike. FOMO The constant need to stay ahead of trends and conform to the algorithm, combined with the distractions and interruptions of social media notifications, can take a toll on focus and productivity. We also explore the addictive nature of social media, the craving for dopamine and novelty experiences, and the surface-level conversations it often promotes. Real Conversations In contrast, our love for podcasts stems from their ability to foster deeper conversations, exploration of various topics, and more nuanced perspectives. We feature real stories from content creators and business owners who have reevaluated their social media strategies, discuss the pitfalls of focusing solely on vanity metrics, and the importance of aligning your business model with your desired content and audience behavior. It is OK to press pause? Join us as we navigate the ever-changing landscape of social media, question its effectiveness in achieving specific goals, and explore alternative strategies for reaching your target audience. It's time for a social slowdown on the Endless Coffee Cup podcast! Learn more about your ad choices. Visit megaphone.fm/adchoices Beyond the Algorithm: Navigating the Mental Health Aspect of Social Media Marketing


Meg Casebolt, author of 'Social Slowdown' joins me to discuss the pressures faced by creators and consumers alike.


FOMO

The constant need to stay ahead of trends and conform to the algorithm, combined with the distractions and interruptions of social media notifications, can take a toll on focus and productivity. We also explore the addictive nature of social media, the craving for dopamine and novelty experiences, and the surface-level conversations it often promotes.

Real Conversations

In contrast, our love for podcasts stems from their ability to foster deeper conversations, exploration of various topics, and more nuanced perspectives. We feature real stories from content creators and business owners who have reevaluated their social media strategies, discuss the pitfalls of focusing solely on vanity metrics, and the importance of aligning your business model with your desired content and audience behavior.

It is OK to press pause?

Join us as we navigate the ever-changing landscape of social media, question its effectiveness in achieving specific goals, and explore alternative strategies for reaching your target audience. It's time for a social slowdown on the Endless Coffee Cup podcast!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3029 no The Cost of Growing Food: Sustainable Agriculture Marketing https://www.sitelogicmarketing.com/podcast-agriculture-marketing/ Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 27 Jul 2023 14:52:22 -0000 full 8 126 Matt Bailey Crops, Brands, and Foods in Agriculture Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3257 no How to Advance Your Marketing Career https://www.sitelogicmarketing.com/podcast-marketingcareer-nism/ In this episode of Endless Coffee Cup, Matt Bailey and guest Jennifer Radke tackled the topic of certifications in marketing and social media. Here are 3 key takeaways from the conversation: - Social media management requires specific platform knowledge and clear communication skills, along with a strategic approach. Assigning tasks to an intern or focusing solely on frequency rather than message can hinder growth and maturity. - Data is crucial for decision-making, but marketers need to use language that appeals to C Suite goals beyond vanity metrics like likes and views. Clear definitions of key metrics can avoid confusion and ensure accurate reporting. - Certification provides a common vocabulary and standards of practice for marketers, enabling better communication and uniformity in language understood by a wider population. Certification processes use psychometrics to ensure fairness and accuracy. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 12 Jul 2023 06:33:10 -0000 full 8 125 Matt Bailey Digital and Social Media Marketing Certifications Establish Your Confidence and Credibility In this episode of Endless Coffee Cup, Matt Bailey and guest Jennifer Radke tackled the topic of certifications in marketing and social media. Here are 3 key takeaways from the conversation: - Social media management requires specific platform knowledge and clear communication skills, along with a strategic approach. Assigning tasks to an intern or focusing solely on frequency rather than message can hinder growth and maturity. - Data is crucial for decision-making, but marketers need to use language that appeals to C Suite goals beyond vanity metrics like likes and views. Clear definitions of key metrics can avoid confusion and ensure accurate reporting. - Certification provides a common vocabulary and standards of practice for marketers, enabling better communication and uniformity in language understood by a wider population. Certification processes use psychometrics to ensure fairness and accuracy. Learn more about your ad choices. Visit megaphone.fm/adchoices In this episode of Endless Coffee Cup, Matt Bailey and guest Jennifer Radke tackled the topic of certifications in marketing and social media.

Here are 3 key takeaways from the conversation:

- Social media management requires specific platform knowledge and clear communication skills, along with a strategic approach. Assigning tasks to an intern or focusing solely on frequency rather than message can hinder growth and maturity.

- Data is crucial for decision-making, but marketers need to use language that appeals to C Suite goals beyond vanity metrics like likes and views. Clear definitions of key metrics can avoid confusion and ensure accurate reporting.

- Certification provides a common vocabulary and standards of practice for marketers, enabling better communication and uniformity in language understood by a wider population. Certification processes use psychometrics to ensure fairness and accuracy.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3391 no Google's Antagonistic Relationship with Publishers https://www.sitelogicmarketing.com/podcast-publishers-google/ Google v Publishers In this episode, we delve into the ongoing competition between publishers and bloggers, focusing on Google's role in this dynamic relationship. Google's new AI-driven results will use publisher-based content, but not deliver those visits to publisher websites. We discuss how publishers are now beginning to understand the importance of giving readers what they desire. However, resistance to change persists within some publishing houses. To combat high labor costs, many publishers are turning to AI as a productivity tool. AI can be utilized to personalize content and provide hyper-focused information to users. It enables the creation of personalized publications or apps that cater to specific interests or niches. But how do we balance hyper-personalization with the need for community and broader interests? That's a key question we explore, discussing privacy regulations, consent for tracking and data collection, and the role of customer data platforms in managing consent and personalization. As we navigate the complexities of ad revenue and subscriber revenue, we discuss the challenges publishers face in implementing paywalls without compromising user experience. Throughout the episode, we emphasize the need for publishers to prioritize the reader experience over ad revenue. We share personal frustrations with excessive ads on mobile devices and reflect on the evolution of publishing, from traditional book publishing to niche areas with tailored publications. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 28 Jun 2023 16:15:45 -0000 full 8 124 Matt Bailey Why do publishers continue to play by Google's rules? Google v Publishers In this episode, we delve into the ongoing competition between publishers and bloggers, focusing on Google's role in this dynamic relationship. Google's new AI-driven results will use publisher-based content, but not deliver those visits to publisher websites. We discuss how publishers are now beginning to understand the importance of giving readers what they desire. However, resistance to change persists within some publishing houses. To combat high labor costs, many publishers are turning to AI as a productivity tool. AI can be utilized to personalize content and provide hyper-focused information to users. It enables the creation of personalized publications or apps that cater to specific interests or niches. But how do we balance hyper-personalization with the need for community and broader interests? That's a key question we explore, discussing privacy regulations, consent for tracking and data collection, and the role of customer data platforms in managing consent and personalization. As we navigate the complexities of ad revenue and subscriber revenue, we discuss the challenges publishers face in implementing paywalls without compromising user experience. Throughout the episode, we emphasize the need for publishers to prioritize the reader experience over ad revenue. We share personal frustrations with excessive ads on mobile devices and reflect on the evolution of publishing, from traditional book publishing to niche areas with tailored publications. Learn more about your ad choices. Visit megaphone.fm/adchoices Google v Publishers

In this episode, we delve into the ongoing competition between publishers and bloggers, focusing on Google's role in this dynamic relationship. Google's new AI-driven results will use publisher-based content, but not deliver those visits to publisher websites.

We discuss how publishers are now beginning to understand the importance of giving readers what they desire. However, resistance to change persists within some publishing houses. To combat high labor costs, many publishers are turning to AI as a productivity tool. AI can be utilized to personalize content and provide hyper-focused information to users. It enables the creation of personalized publications or apps that cater to specific interests or niches.

But how do we balance hyper-personalization with the need for community and broader interests?

That's a key question we explore, discussing privacy regulations, consent for tracking and data collection, and the role of customer data platforms in managing consent and personalization.

As we navigate the complexities of ad revenue and subscriber revenue, we discuss the challenges publishers face in implementing paywalls without compromising user experience. Throughout the episode, we emphasize the need for publishers to prioritize the reader experience over ad revenue. We share personal frustrations with excessive ads on mobile devices and reflect on the evolution of publishing, from traditional book publishing to niche areas with tailored publications.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3154 no Father's Day: Work-Life Balance as a Father and Entreprenuer https://www.sitelogicmarketing.com/podcast-fathersday/ "How Can You have Work-Life Balance and Be Successful As An Entrepreneur? I was asked this question when interviewed by a publication for Father's day. They asked for "wisdom from an inspirational dad." Well, Socrates said, “the only true wisdom is in knowing that you know nothing.” I would say that quote best describes my role attempting to integrate my role as a father into my professional endeavors. There have been a lot of hard lessons along the way, and I am still learning. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 14 Jun 2023 19:59:29 -0000 full 8 123 Matt Bailey Reflections on Being a Dad on Father's Day "How Can You have Work-Life Balance and Be Successful As An Entrepreneur? I was asked this question when interviewed by a publication for Father's day. They asked for "wisdom from an inspirational dad." Well, Socrates said, “the only true wisdom is in knowing that you know nothing.” I would say that quote best describes my role attempting to integrate my role as a father into my professional endeavors. There have been a lot of hard lessons along the way, and I am still learning. Learn more about your ad choices. Visit megaphone.fm/adchoices "How Can You have Work-Life Balance and Be Successful As An Entrepreneur?

I was asked this question when interviewed by a publication for Father's day. They asked for "wisdom from an inspirational dad."

Well, Socrates said, “the only true wisdom is in knowing that you know nothing.” I would say that quote best describes my role attempting to integrate my role as a father into my professional endeavors.

There have been a lot of hard lessons along the way, and I am still learning.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 763 no Technology in the Classroom: Should Big Tech Be Involved In Your Child's Education? https://www.sitelogicmarketing.com/podcast-classroom-tech/ How Big Tech Gets Into Your Kid's Classrooms If your child is in school, then you've probably had to deal with Chromebooks, Google Classroom, and other Big Tech based resources used by your school. But have you given it thought about the implications of allowing Big Tech - in this altruistic role - access to your kids? Nolan Higdon joins Matt again to discuss the role of Big Tech in education. Fresh off of his latest book, Media & Me; A Guide to Critical Media Literacy for Young People, Nolan discusses how tech companies are able to break the corporate barrier to education. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 06 Jun 2023 15:55:23 -0000 full 8 122 Matt Bailey How Big Tech Gets Into Your Kid's Classroom How Big Tech Gets Into Your Kid's Classrooms If your child is in school, then you've probably had to deal with Chromebooks, Google Classroom, and other Big Tech based resources used by your school. But have you given it thought about the implications of allowing Big Tech - in this altruistic role - access to your kids? Nolan Higdon joins Matt again to discuss the role of Big Tech in education. Fresh off of his latest book, Media & Me; A Guide to Critical Media Literacy for Young People, Nolan discusses how tech companies are able to break the corporate barrier to education. Learn more about your ad choices. Visit megaphone.fm/adchoices How Big Tech Gets Into Your Kid's Classrooms

If your child is in school, then you've probably had to deal with Chromebooks, Google Classroom, and other Big Tech based resources used by your school. But have you given it thought about the implications of allowing Big Tech - in this altruistic role - access to your kids?

Nolan Higdon joins Matt again to discuss the role of Big Tech in education. Fresh off of his latest book, Media & Me; A Guide to Critical Media Literacy for Young People, Nolan discusses how tech companies are able to break the corporate barrier to education.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2905 no What Does it Take to Be a Rockstar CMO? https://www.sitelogicmarketing.com/podcast-cmo/ Matt welcomes fellow Marketing Podcast Network associate, Ian Truscott, host of Rockstar CMO podcast. Ian talks about the challenges of building marketing teams and the importance of developing people to be successful. He answers questions about what he looks for in new hires, the personalities and skills to be part of a team, and how to evaluate the strengths and weaknesses of a marketing team. Interested in getting advice for your next career move? Either as a seasoned veteran or a newbie to the industry, Ian gives great advice in preparing for your career. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 23 May 2023 18:01:00 -0000 full 9 121 Matt Bailey What goes into developing digital marketing teams? Hear how CMO's think when hiring, training, and managing for strategic success Matt welcomes fellow Marketing Podcast Network associate, Ian Truscott, host of Rockstar CMO podcast. Ian talks about the challenges of building marketing teams and the importance of developing people to be successful. He answers questions about what he looks for in new hires, the personalities and skills to be part of a team, and how to evaluate the strengths and weaknesses of a marketing team. Interested in getting advice for your next career move? Either as a seasoned veteran or a newbie to the industry, Ian gives great advice in preparing for your career. Learn more about your ad choices. Visit megaphone.fm/adchoices Matt welcomes fellow Marketing Podcast Network associate, Ian Truscott, host of Rockstar CMO podcast.

Ian talks about the challenges of building marketing teams and the importance of developing people to be successful. He answers questions about what he looks for in new hires, the personalities and skills to be part of a team, and how to evaluate the strengths and weaknesses of a marketing team.

Interested in getting advice for your next career move? Either as a seasoned veteran or a newbie to the industry, Ian gives great advice in preparing for your career.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3027 no Primal Branding: How Brands Build Passionate Fans https://www.sitelogicmarketing.com/podcast-primal-branding/ Patrick Hanlon has consulted with the worlds biggest brands (including the UN) and he shares what all of the big brands have in common. Based largely on his book, Primal Branding, he shares the seven elements of a brand; creation story, creed, icons, rituals, sacred words, nonbelievers, and a leader. In this interview with Patrick, we break down the elements and how they work together as a system that can be developed, improved, measured and predictive. He explains how traditional marketing is broken and branding must bridge the emotional and rational part of our brain to be effective. Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 11 May 2023 16:22:45 -0000 full 8 119 Matt Bailey An Interview with Patrick Hanlon about the essential elements of successful branding Patrick Hanlon has consulted with the worlds biggest brands (including the UN) and he shares what all of the big brands have in common. Based largely on his book, Primal Branding, he shares the seven elements of a brand; creation story, creed, icons, rituals, sacred words, nonbelievers, and a leader. In this interview with Patrick, we break down the elements and how they work together as a system that can be developed, improved, measured and predictive. He explains how traditional marketing is broken and branding must bridge the emotional and rational part of our brain to be effective. Learn more about your ad choices. Visit megaphone.fm/adchoices Patrick Hanlon has consulted with the worlds biggest brands (including the UN) and he shares what all of the big brands have in common. Based largely on his book, Primal Branding, he shares the seven elements of a brand; creation story, creed, icons, rituals, sacred words, nonbelievers, and a leader.

In this interview with Patrick, we break down the elements and how they work together as a system that can be developed, improved, measured and predictive. He explains how traditional marketing is broken and branding must bridge the emotional and rational part of our brain to be effective.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2505 no Cultivating a Book Reading Habit https://www.sitelogicmarketing.com/podcast-books/ In this episode I'm sharing about my frustration with digital media and why I am returning the the best long-form content: books. In doing so, I am going through my bookshelf to find the books that have made the biggest impact on my digital marketing career. I'll tell you why they made such an impact on me and why they are still relevant - even decades after they were published. One of my favorite books, which still influences how I approach marketing and media, was published long before the modern internet. Yet the lessons and cultural insights predict our current media-influenced isolation and divisiveness. Why? Because it explores how our humanity is shaped by the tools we create. You'll notice that this is the thread that ties these books together and why they hold a place of prominence on my bookshelf. Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 04 May 2023 16:26:00 -0000 full 8 118 Matt Bailey Books that impacted and shaped my digital marketing career. In this episode I'm sharing about my frustration with digital media and why I am returning the the best long-form content: books. In doing so, I am going through my bookshelf to find the books that have made the biggest impact on my digital marketing career. I'll tell you why they made such an impact on me and why they are still relevant - even decades after they were published. One of my favorite books, which still influences how I approach marketing and media, was published long before the modern internet. Yet the lessons and cultural insights predict our current media-influenced isolation and divisiveness. Why? Because it explores how our humanity is shaped by the tools we create. You'll notice that this is the thread that ties these books together and why they hold a place of prominence on my bookshelf. Learn more about your ad choices. Visit megaphone.fm/adchoices In this episode I'm sharing about my frustration with digital media and why I am returning the the best long-form content: books. In doing so, I am going through my bookshelf to find the books that have made the biggest impact on my digital marketing career. I'll tell you why they made such an impact on me and why they are still relevant - even decades after they were published.

One of my favorite books, which still influences how I approach marketing and media, was published long before the modern internet. Yet the lessons and cultural insights predict our current media-influenced isolation and divisiveness. Why? Because it explores how our humanity is shaped by the tools we create. You'll notice that this is the thread that ties these books together and why they hold a place of prominence on my bookshelf.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1339 no Are Social Media Skills Overrated? https://www.sitelogicmarketing.com/socialmedia-overrated/ "Social media is the most overrated skill by businesses, marketers say" According to MarketingWeek's 2023 Career and Salary Survey. What makes social media such an easy target? Why are social media skills considered "overrated" by marketers? Business demands for social media marketers are at an all-time high, and the most in-demand skills according to LinkedIn's 2023 in-Demand Skills Report. So why don't marketers and businesses see eye-to-eye on this skill? Matt breaks down recent articles and research about digital marketing skills. He explains why some are considered overrated, and why some will never be overrated. In fact, the skill that didn't make the list of being overrated...may surprise you. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 25 Apr 2023 18:04:00 -0000 full 8 117 Matt Bailey Marketers Rate Social Media Skills as being the "Most Overrated" by businesses. "Social media is the most overrated skill by businesses, marketers say" According to MarketingWeek's 2023 Career and Salary Survey. What makes social media such an easy target? Why are social media skills considered "overrated" by marketers? Business demands for social media marketers are at an all-time high, and the most in-demand skills according to LinkedIn's 2023 in-Demand Skills Report. So why don't marketers and businesses see eye-to-eye on this skill? Matt breaks down recent articles and research about digital marketing skills. He explains why some are considered overrated, and why some will never be overrated. In fact, the skill that didn't make the list of being overrated...may surprise you. Learn more about your ad choices. Visit megaphone.fm/adchoices "Social media is the most overrated skill by businesses, marketers say"

According to MarketingWeek's 2023 Career and Salary Survey. What makes social media such an easy target? Why are social media skills considered "overrated" by marketers?

Business demands for social media marketers are at an all-time high, and the most in-demand skills according to LinkedIn's 2023 in-Demand Skills Report. So why don't marketers and businesses see eye-to-eye on this skill?

Matt breaks down recent articles and research about digital marketing skills. He explains why some are considered overrated, and why some will never be overrated. In fact, the skill that didn't make the list of being overrated...may surprise you.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1069 no Public Information and Crisis Communications https://www.sitelogicmarketing.com/pio-crisis/ My good friend, Christine Townsend, has probably one of the most interesting backgrounds in communications. Not only a police officer herself, but she served as the Head of Corporate Communications for the City of London Police - during some of the most watched events in the city's history; Trials, bombings and the Olympics! We dive into the unique challenges of Public Information Officers (PIO's) and the role that they play as the intermediary between the stakeholders that they serve, the government and the people. Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 21 Apr 2023 01:02:00 -0000 full 8 116 Matt Bailey Public information officials deal with challenges from the public and within their organizations. Get an inside look at the life of PIO. My good friend, Christine Townsend, has probably one of the most interesting backgrounds in communications. Not only a police officer herself, but she served as the Head of Corporate Communications for the City of London Police - during some of the most watched events in the city's history; Trials, bombings and the Olympics! We dive into the unique challenges of Public Information Officers (PIO's) and the role that they play as the intermediary between the stakeholders that they serve, the government and the people. Learn more about your ad choices. Visit megaphone.fm/adchoices My good friend, Christine Townsend, has probably one of the most interesting backgrounds in communications. Not only a police officer herself, but she served as the Head of Corporate Communications for the City of London Police - during some of the most watched events in the city's history; Trials, bombings and the Olympics!

We dive into the unique challenges of Public Information Officers (PIO's) and the role that they play as the intermediary between the stakeholders that they serve, the government and the people.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3227 no When to NOT Communicate! https://www.sitelogicmarketing.com/podcast-tiny-giants-communicate/ We present an episode of Tiny Giants where host, T Adeola interviews Matt about his role in digital marketing. For long-time listeners, T Adeola may sound familiar - that's because he's been a guest on a number of episodes. If you haven't heard them, then we highly suggest that you check them out! T recently started the Tiny Giants podcast, so Matt wants to help out and give T some exposure. Go subscribe to Tiny Giants and add it to your podcast subscriptions! Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 11 Apr 2023 17:25:00 -0000 full 8 115 Matt Bailey A podcast swap with Tiny Giants We present an episode of Tiny Giants where host, T Adeola interviews Matt about his role in digital marketing. For long-time listeners, T Adeola may sound familiar - that's because he's been a guest on a number of episodes. If you haven't heard them, then we highly suggest that you check them out! T recently started the Tiny Giants podcast, so Matt wants to help out and give T some exposure. Go subscribe to Tiny Giants and add it to your podcast subscriptions! Learn more about your ad choices. Visit megaphone.fm/adchoices We present an episode of Tiny Giants where host, T Adeola interviews Matt about his role in digital marketing. For long-time listeners, T Adeola may sound familiar - that's because he's been a guest on a number of episodes. If you haven't heard them, then we highly suggest that you check them out!

T recently started the Tiny Giants podcast, so Matt wants to help out and give T some exposure. Go subscribe to Tiny Giants and add it to your podcast subscriptions!


Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1619 no AI is the Genie...What's Your Wish? https://www.sitelogicmarketing.com/podcast-ai-genie/ AI is the genie in the lamp. It can grant wishes - but be careful how you state your wish! Just like the literal genie, AI can give you what you want, but probably not the way you want it. It is all in HOW you ask your question, or make your wish. I've now tried over 100 AI-powered programs and applications. Of this, I found 5-7 that were impressive - but none that were as impressive as ChatGPT itself! I found plenty that were a waste of time. Just because AI is being promoted as part of the program, doesn't mean that it is good. In fact, it failed most of the time. I find the common reasons where AI performs well, and where it fails - and it's all in how you ask. Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 06 Apr 2023 16:20:00 -0000 full 8 114 Matt Bailey After trying more than 100 AI applications, what's the verdict on the possibilities and realities of AI? AI is the genie in the lamp. It can grant wishes - but be careful how you state your wish! Just like the literal genie, AI can give you what you want, but probably not the way you want it. It is all in HOW you ask your question, or make your wish. I've now tried over 100 AI-powered programs and applications. Of this, I found 5-7 that were impressive - but none that were as impressive as ChatGPT itself! I found plenty that were a waste of time. Just because AI is being promoted as part of the program, doesn't mean that it is good. In fact, it failed most of the time. I find the common reasons where AI performs well, and where it fails - and it's all in how you ask. Learn more about your ad choices. Visit megaphone.fm/adchoices AI is the genie in the lamp. It can grant wishes - but be careful how you state your wish! Just like the literal genie, AI can give you what you want, but probably not the way you want it. It is all in HOW you ask your question, or make your wish.

I've now tried over 100 AI-powered programs and applications. Of this, I found 5-7 that were impressive - but none that were as impressive as ChatGPT itself! I found plenty that were a waste of time. Just because AI is being promoted as part of the program, doesn't mean that it is good. In fact, it failed most of the time.

I find the common reasons where AI performs well, and where it fails - and it's all in how you ask.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1623 no How a Mix of Journalism, Anthropology, Mistakes, and History Creates a Good SEO https://www.sitelogicmarketing.com/podcast-old-seo/ Two Old Journalists Turned SEO's Fellow Marketing Podcast Network host, Seth Goldstein, joins Matt to catch up on the industry. Hear how they both come from journalism background and how it influenced their path into Search Engine Optimization. They have a wide-ranging conversation about the history of SEO, current search algorithms, search technology, AI, and human anthropology. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 14 Mar 2023 17:20:22 -0000 full 8 113 Matt Bailey Matt is joined by fellow Marketing Podcast Network host, Seth Goldstein, as they talk about the changes in the SEO industry over the years. Two Old Journalists Turned SEO's Fellow Marketing Podcast Network host, Seth Goldstein, joins Matt to catch up on the industry. Hear how they both come from journalism background and how it influenced their path into Search Engine Optimization. They have a wide-ranging conversation about the history of SEO, current search algorithms, search technology, AI, and human anthropology. Learn more about your ad choices. Visit megaphone.fm/adchoices Two Old Journalists Turned SEO's

Fellow Marketing Podcast Network host, Seth Goldstein, joins Matt to catch up on the industry. Hear how they both come from journalism background and how it influenced their path into Search Engine Optimization. They have a wide-ranging conversation about the history of SEO, current search algorithms, search technology, AI, and human anthropology.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2689 no LinkedIn's 2023 Most In-Demand Job Skills Report https://www.sitelogicmarketing.com/podcast-2023skillsindemand/ The LinkedIn 2023 Most In-Demand Job Skills report came out a few weeks ago, and it is full of interesting facts, findings, and insights. Matt breaks down the hiring and skills trends as they appear in the report. Implications are clear for job candidates - it's not the hard skills or education that get you noticed. People skills are clearly valued, and gaining in value. However, it is also clear from the report that employers may not know what they are asking for. When an employer lists social media or digital marketing as a requirement...what skills are they really looking for? Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 07 Mar 2023 15:44:00 -0000 full 8 112 Matt Bailey What are the critical skills in today's digital marketing workplace? The LinkedIn 2023 Most In-Demand Job Skills report came out a few weeks ago, and it is full of interesting facts, findings, and insights. Matt breaks down the hiring and skills trends as they appear in the report. Implications are clear for job candidates - it's not the hard skills or education that get you noticed. People skills are clearly valued, and gaining in value. However, it is also clear from the report that employers may not know what they are asking for. When an employer lists social media or digital marketing as a requirement...what skills are they really looking for? Learn more about your ad choices. Visit megaphone.fm/adchoices The LinkedIn 2023 Most In-Demand Job Skills report came out a few weeks ago, and it is full of interesting facts, findings, and insights. Matt breaks down the hiring and skills trends as they appear in the report. Implications are clear for job candidates - it's not the hard skills or education that get you noticed. People skills are clearly valued, and gaining in value.

However, it is also clear from the report that employers may not know what they are asking for. When an employer lists social media or digital marketing as a requirement...what skills are they really looking for?

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1480 no The Nuance of Marketing the News: Digital Marketing for Publishers Long-time friend John Shehata stops by the Endless Coffee Cup Podcast to talk about his experience in Media and Publishing, with an emphasis on SEO. Having worked for Disney/ABC and then CondeNast for the past 11 years, John brings a unique viewpoint to the digital marketing world, and shows that SEO is still a driving, dynamic force for anyone wanting to build sustainable growth. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 22 Feb 2023 13:10:00 -0000 full 8 111 Matt Bailey An interview with Johns Shehata, an innovator in international news and media Long-time friend John Shehata stops by the Endless Coffee Cup Podcast to talk about his experience in Media and Publishing, with an emphasis on SEO. Having worked for Disney/ABC and then CondeNast for the past 11 years, John brings a unique viewpoint to the digital marketing world, and shows that SEO is still a driving, dynamic force for anyone wanting to build sustainable growth. Learn more about your ad choices. Visit megaphone.fm/adchoices Long-time friend John Shehata stops by the Endless Coffee Cup Podcast to talk about his experience in Media and Publishing, with an emphasis on SEO. Having worked for Disney/ABC and then CondeNast for the past 11 years, John brings a unique viewpoint to the digital marketing world, and shows that SEO is still a driving, dynamic force for anyone wanting to build sustainable growth.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3056 no How to Get Hired: Certification, Education, or Experience? https://www.sitelogicmarketing.com/podcast-howtogethired-experience/ What are employers looking for in the Digital Marketing Industry? Education, Certification, Experience, or Attitude? And how can you get experience if you are just beginning your digital marketing career? Matt explores some of the things that you can do - today - that will increase your value and "hire-ability." Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 15 Feb 2023 14:27:49 -0000 full 8 110 Matt Bailey Employers are looking for more than you think, and these aren't things taught in school. What are employers looking for in the Digital Marketing Industry? Education, Certification, Experience, or Attitude? And how can you get experience if you are just beginning your digital marketing career? Matt explores some of the things that you can do - today - that will increase your value and "hire-ability." Learn more about your ad choices. Visit megaphone.fm/adchoices What are employers looking for in the Digital Marketing Industry? Education, Certification, Experience, or Attitude? And how can you get experience if you are just beginning your digital marketing career? Matt explores some of the things that you can do - today - that will increase your value and "hire-ability."

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 835 no Marketing: Space, Technology, and Life in the UAE https://www.sitelogicmarketing.com/podcast-uaespace/ Fellow MPN podcaster Izzy House interviews Matt about his experiences in the UAE. The UAE is a young nation, having recently celebrated it's 51st anniversary, yet it is one of the global leaders in space. Matt Bailey and Izzy House talk about this exciting program, as Matt has been living in the UAE for the past few months. Matt relates some of his experiences, with Izzy adding the background and technology aspects to this amazing and innovative space program. We also look at the marketing of these programs and how successful they have been in inspiring a young nation to achieve so much. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 07 Feb 2023 08:12:26 -0000 full 8 109 Matt Bailey Fellow MPN podcaster, Izzy House, stops by to interview Matt about his experiences in the UAE. Fellow MPN podcaster Izzy House interviews Matt about his experiences in the UAE. The UAE is a young nation, having recently celebrated it's 51st anniversary, yet it is one of the global leaders in space. Matt Bailey and Izzy House talk about this exciting program, as Matt has been living in the UAE for the past few months. Matt relates some of his experiences, with Izzy adding the background and technology aspects to this amazing and innovative space program. We also look at the marketing of these programs and how successful they have been in inspiring a young nation to achieve so much. Learn more about your ad choices. Visit megaphone.fm/adchoices Fellow MPN podcaster Izzy House interviews Matt about his experiences in the UAE. The UAE is a young nation, having recently celebrated it's 51st anniversary, yet it is one of the global leaders in space. Matt Bailey and Izzy House talk about this exciting program, as Matt has been living in the UAE for the past few months.

Matt relates some of his experiences, with Izzy adding the background and technology aspects to this amazing and innovative space program. We also look at the marketing of these programs and how successful they have been in inspiring a young nation to achieve so much.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3242 no What Can We Really Expect from AI? https://www.sitelogicmarketing.com/podcast-fact-fiction-ai/ What can we really expect with Ai? Will it replace humans? Will it take over the world? With the recent hype and excitement about ChatGPT and AI, Matt talks with an AI expert, Cal Al-Dubaib, about the realities (and limitations) of AI technology. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 24 Jan 2023 08:16:00 -0000 full 8 108 Matt Bailey With the recent hype and excitement about ChatGPT and AI, I chat with an AI expert about the realities (and limitations) of AI technology. What can we really expect with Ai? Will it replace humans? Will it take over the world? With the recent hype and excitement about ChatGPT and AI, Matt talks with an AI expert, Cal Al-Dubaib, about the realities (and limitations) of AI technology. Learn more about your ad choices. Visit megaphone.fm/adchoices What can we really expect with Ai? Will it replace humans? Will it take over the world?

With the recent hype and excitement about ChatGPT and AI, Matt talks with an AI expert, Cal Al-Dubaib, about the realities (and limitations) of AI technology.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2903 no Reporting from the 1 Billion Followers Summit, Dubai https://www.sitelogicmarketing.com/podcast-billion-follower/ Follow the adventures of Greg Jarboe and Matt Bailey as they take on Dubai and attend the 1 Billion Follower Summit! After attending and speaking at conferences for the past 15 years, we finally get the chance to sit back and watch one of the most amazing conferences we've ever seen! However, this was not a business-as-usual conference. Greg explains that while most conferences are about getting "butts-in-seats," this approach was very different, starting with the application process to attend the conference! One of the best part was seeing our past students now leading and speaking on panels and leading the conversations! Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 10 Jan 2023 15:50:00 -0000 full 8 107 Matt Bailey Greg Jarboe and Matt Bailey ventured to Dubai to attend the 1 Billion Follower Summit. Follow the adventures of Greg Jarboe and Matt Bailey as they take on Dubai and attend the 1 Billion Follower Summit! After attending and speaking at conferences for the past 15 years, we finally get the chance to sit back and watch one of the most amazing conferences we've ever seen! However, this was not a business-as-usual conference. Greg explains that while most conferences are about getting "butts-in-seats," this approach was very different, starting with the application process to attend the conference! One of the best part was seeing our past students now leading and speaking on panels and leading the conversations! Learn more about your ad choices. Visit megaphone.fm/adchoices Follow the adventures of Greg Jarboe and Matt Bailey as they take on Dubai and attend the 1 Billion Follower Summit! After attending and speaking at conferences for the past 15 years, we finally get the chance to sit back and watch one of the most amazing conferences we've ever seen!

However, this was not a business-as-usual conference. Greg explains that while most conferences are about getting "butts-in-seats," this approach was very different, starting with the application process to attend the conference! One of the best part was seeing our past students now leading and speaking on panels and leading the conversations!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3639 no How Should You Start Your Digital Marketing Career? https://www.sitelogicmarketing.com/podcast-digitalmarketingcareeradvice/ From all of the teaching and training courses I have in digital marketing, I get a lot of career-oriented questions. Today’s question: I am just starting out in my digital marketing career, and I want to be a freelancer and eventually start my own agency, what career advice would you give me? That is a great question, and a lot of people ask this, which is why I want to address it in the podcast. However, I'm not going to give an answer that you would expect? There is a value to working for other companies. Yes, you'll learn valuable skills and other methods of marketing. But you'll also learn the most valuable thing: experience. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 20 Dec 2022 19:22:25 -0000 full 7 106 Matt Bailey Should you start your digital marketing career as a freelancer? Or, should you go work for a brand, business, or agency? From all of the teaching and training courses I have in digital marketing, I get a lot of career-oriented questions. Today’s question: I am just starting out in my digital marketing career, and I want to be a freelancer and eventually start my own agency, what career advice would you give me? That is a great question, and a lot of people ask this, which is why I want to address it in the podcast. However, I'm not going to give an answer that you would expect? There is a value to working for other companies. Yes, you'll learn valuable skills and other methods of marketing. But you'll also learn the most valuable thing: experience. Learn more about your ad choices. Visit megaphone.fm/adchoices From all of the teaching and training courses I have in digital marketing, I get a lot of career-oriented questions.

Today’s question: I am just starting out in my digital marketing career, and I want to be a freelancer and eventually start my own agency, what career advice would you give me?

That is a great question, and a lot of people ask this, which is why I want to address it in the podcast. However, I'm not going to give an answer that you would expect?

There is a value to working for other companies. Yes, you'll learn valuable skills and other methods of marketing. But you'll also learn the most valuable thing: experience.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1353 no Is Certification Better than a Degree in Digital Marketing? https://www.sitelogicmarketing.com/podcast-certification-degree/ What's the value of a certification? I teach over a hundred classes a year. I've seen the spectrum of seasoned marketers and those just embarking on their careers. The backgrounds are as diverse as any occupation could be. Marketing is such a broad subject, and it attracts people with a wide variety of skills and experiences. From journalism to rocket science. From design to copyrighting, programming to music. but with this wide variety of experiences and backgrounds, how can you validate what people really know? Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 15 Dec 2022 19:18:13 -0000 full 7 105 Matt Bailey What's the Value of Certification in Digital Marketing? Some hiring managers say that they are considering certifications more than degrees! What's the value of a certification? I teach over a hundred classes a year. I've seen the spectrum of seasoned marketers and those just embarking on their careers. The backgrounds are as diverse as any occupation could be. Marketing is such a broad subject, and it attracts people with a wide variety of skills and experiences. From journalism to rocket science. From design to copyrighting, programming to music. but with this wide variety of experiences and backgrounds, how can you validate what people really know? Learn more about your ad choices. Visit megaphone.fm/adchoices What's the value of a certification?

I teach over a hundred classes a year. I've seen the spectrum of seasoned marketers and those just embarking on their careers. The backgrounds are as diverse as any occupation could be. Marketing is such a broad subject, and it attracts people with a wide variety of skills and experiences. From journalism to rocket science. From design to copyrighting, programming to music. but with this wide variety of experiences and backgrounds, how can you validate what people really know?

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1139 no Marketing the Metaverse https://www.sitelogicmarketing.com/podcast-marketing-the-metaverse/ The Metaverse is in all of the headlines, but to describe what it is - that's another story. Just as the internet evolved into HTML and browsers, so the shift into immersive technologies will challenge marketers, content creators, brands and just about anyone else who wants to reach people. But is Meta's vision what we really want? Do we really want to have a virtual coffee with someone while wearing a 500 gram headset? 500 grams is the weight of a hedgehog! Or, to be more precice - a little more than a pound. Will we attend virtual conferences, Zoom showed us that we would attend meetings - if we had to... What is hype, what do people actually want, and what are some tangible promises of the Metaverse? Come along for the conversation as Raquelle Zuzarte gives us a guided tour of what we can expect in Web 3.0. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 07 Dec 2022 17:41:00 -0000 full 7 104 Matt Bailey The Metaverse is coming, but what is it? The Metaverse is in all of the headlines, but to describe what it is - that's another story. Just as the internet evolved into HTML and browsers, so the shift into immersive technologies will challenge marketers, content creators, brands and just about anyone else who wants to reach people. But is Meta's vision what we really want? Do we really want to have a virtual coffee with someone while wearing a 500 gram headset? 500 grams is the weight of a hedgehog! Or, to be more precice - a little more than a pound. Will we attend virtual conferences, Zoom showed us that we would attend meetings - if we had to... What is hype, what do people actually want, and what are some tangible promises of the Metaverse? Come along for the conversation as Raquelle Zuzarte gives us a guided tour of what we can expect in Web 3.0. Learn more about your ad choices. Visit megaphone.fm/adchoices The Metaverse is in all of the headlines, but to describe what it is - that's another story. Just as the internet evolved into HTML and browsers, so the shift into immersive technologies will challenge marketers, content creators, brands and just about anyone else who wants to reach people.

But is Meta's vision what we really want? Do we really want to have a virtual coffee with someone while wearing a 500 gram headset? 500 grams is the weight of a hedgehog! Or, to be more precice - a little more than a pound. Will we attend virtual conferences, Zoom showed us that we would attend meetings - if we had to...

What is hype, what do people actually want, and what are some tangible promises of the Metaverse? Come along for the conversation as Raquelle Zuzarte gives us a guided tour of what we can expect in Web 3.0.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3022 no Why Don't We Teach History of Digital Marketing? https://www.sitelogicmarketing.com/podcast-teaching-history/ Those that don't learn from history are doomed to repeat it. So why don't we emphasize learning history, especially in this fast-moving, ever-changing world of digital media? I am amazed at how many people who are excited about Metaverse, but have never heard about Second Life. Without history, without the context of history and the lessons we learn, then all new technology is in a vacuum - absent of any lessons we can learn from the past! The more our culture uses and relies on social platforms, the more we need to have a deeper understanding of the impact and past lessons of these platforms. Until then, we will be always be "users." Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 29 Nov 2022 15:41:06 -0000 full 7 103 Matt Bailey I'm amazed that the world of digital media, social media and technology tends to be taught without any historical context. Those that don't learn from history are doomed to repeat it. So why don't we emphasize learning history, especially in this fast-moving, ever-changing world of digital media? I am amazed at how many people who are excited about Metaverse, but have never heard about Second Life. Without history, without the context of history and the lessons we learn, then all new technology is in a vacuum - absent of any lessons we can learn from the past! The more our culture uses and relies on social platforms, the more we need to have a deeper understanding of the impact and past lessons of these platforms. Until then, we will be always be "users." Learn more about your ad choices. Visit megaphone.fm/adchoices Those that don't learn from history are doomed to repeat it.

So why don't we emphasize learning history, especially in this fast-moving, ever-changing world of digital media? I am amazed at how many people who are excited about Metaverse, but have never heard about Second Life. Without history, without the context of history and the lessons we learn, then all new technology is in a vacuum - absent of any lessons we can learn from the past!

The more our culture uses and relies on social platforms, the more we need to have a deeper understanding of the impact and past lessons of these platforms. Until then, we will be always be "users."

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1111 no 7 Digital Marketing Skills: Skill #7 - Presentation https://www.sitelogicmarketing.com/podcast-7skills-7presentation/ The ability to stand in front of people and relate data, information, a pitch, or any type of persuasive content is one of the most highly prized skills in an organization. Yet this valuable and prized skill is not taught! Yes, it can be learned and it can be improved. Speaking in front of others does not have to be a scary experience! However, for some reason, marketers - the ones that study audiences and develop creative, emotionally connected messages to motivate action...when they present internally, default to a left-bran presentation of charts, graphs, and data tables. How does this marketing-ability change so dramatically when resenting in-house? Matt presents the 4 levels of reporting data and information and how marketers can not only improve their credibility, but also their effectiveness when communicating to managers and the C-suite. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 22 Nov 2022 15:00:00 -0000 full 7 101 Matt Bailey Why do marketers use right-brain tactics to reach and persuade an audience, but give boring presentations full of charts, graphs, and data tables? Because they don't treat internal audiences like customers! The ability to stand in front of people and relate data, information, a pitch, or any type of persuasive content is one of the most highly prized skills in an organization. Yet this valuable and prized skill is not taught! Yes, it can be learned and it can be improved. Speaking in front of others does not have to be a scary experience! However, for some reason, marketers - the ones that study audiences and develop creative, emotionally connected messages to motivate action...when they present internally, default to a left-bran presentation of charts, graphs, and data tables. How does this marketing-ability change so dramatically when resenting in-house? Matt presents the 4 levels of reporting data and information and how marketers can not only improve their credibility, but also their effectiveness when communicating to managers and the C-suite. Learn more about your ad choices. Visit megaphone.fm/adchoices The ability to stand in front of people and relate data, information, a pitch, or any type of persuasive content is one of the most highly prized skills in an organization. Yet this valuable and prized skill is not taught! Yes, it can be learned and it can be improved. Speaking in front of others does not have to be a scary experience!

However, for some reason, marketers - the ones that study audiences and develop creative, emotionally connected messages to motivate action...when they present internally, default to a left-bran presentation of charts, graphs, and data tables. How does this marketing-ability change so dramatically when resenting in-house? Matt presents the 4 levels of reporting data and information and how marketers can not only improve their credibility, but also their effectiveness when communicating to managers and the C-suite.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1006 no How Do You Create Social Media Content for the Biggest Show in the World? https://www.sitelogicmarketing.com/podcast-expo2020/ My good friend, Mohtab Arabiat had the amazing opportunity to manage one of the world's biggest events. Still named Expo 2020, it was delayed for a year (for obvious reasons) and took place for 6 months from October 2021 to March 2022, drawing more than 24 million visitors to the expo, and an equal 24 million to the online portal! Mohtab managed the social media team, and they produced an average of 200 content posts a week! That's 28/day - a rate of more than 1 post per hour for 6 months! And that's just the start of the amazing stories from this event. Listen in to hear the challenges of managing, marketing, and producing the social media content for a long-term, worldwide event. Expo 2020 Dubai Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 08 Nov 2022 15:15:00 -0000 full 7 102 Matt Bailey Mohtab Arabiat managed the social media team at the largest world-wide event in 2021. Hear the challenges and victories of managing a 6-month global event! My good friend, Mohtab Arabiat had the amazing opportunity to manage one of the world's biggest events. Still named Expo 2020, it was delayed for a year (for obvious reasons) and took place for 6 months from October 2021 to March 2022, drawing more than 24 million visitors to the expo, and an equal 24 million to the online portal! Mohtab managed the social media team, and they produced an average of 200 content posts a week! That's 28/day - a rate of more than 1 post per hour for 6 months! And that's just the start of the amazing stories from this event. Listen in to hear the challenges of managing, marketing, and producing the social media content for a long-term, worldwide event. Expo 2020 Dubai Learn more about your ad choices. Visit megaphone.fm/adchoices My good friend, Mohtab Arabiat had the amazing opportunity to manage one of the world's biggest events. Still named Expo 2020, it was delayed for a year (for obvious reasons) and took place for 6 months from October 2021 to March 2022, drawing more than 24 million visitors to the expo, and an equal 24 million to the online portal!

Mohtab managed the social media team, and they produced an average of 200 content posts a week! That's 28/day - a rate of more than 1 post per hour for 6 months! And that's just the start of the amazing stories from this event.

Listen in to hear the challenges of managing, marketing, and producing the social media content for a long-term, worldwide event.


Expo 2020 Dubai


Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2879 no 7 Digital Marketing Skills: Skill #6 - Asking Questions https://www.sitelogicmarketing.com/podcast-7-skills-questions/ Question are the best tool we have for accessing information, yet this skill is most likely the most underutilized and under-valued skill of all. Why? Because questions can be bothersome. Questioning can be perceived as subversive, and questions create accountability. Let's face it: Questioning is dangerous! In organizations where questions are discouraged, poorer decisions are made, and there is less accountability. Questions lead to discovery, they lead to improvement, they lead to understanding. Developing a skill in question-asking naturally creates an atmosphere of testing, curiosity, and value. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 26 Oct 2022 17:48:41 -0000 full 7 99 Matt Bailey According to Neil Postman, "question-asking is the single greatest tool humans have" yet it seems to be one of the most underutilized and under-valued skills in the workplace today. Question are the best tool we have for accessing information, yet this skill is most likely the most underutilized and under-valued skill of all. Why? Because questions can be bothersome. Questioning can be perceived as subversive, and questions create accountability. Let's face it: Questioning is dangerous! In organizations where questions are discouraged, poorer decisions are made, and there is less accountability. Questions lead to discovery, they lead to improvement, they lead to understanding. Developing a skill in question-asking naturally creates an atmosphere of testing, curiosity, and value. Learn more about your ad choices. Visit megaphone.fm/adchoices Question are the best tool we have for accessing information, yet this skill is most likely the most underutilized and under-valued skill of all. Why? Because questions can be bothersome. Questioning can be perceived as subversive, and questions create accountability. Let's face it: Questioning is dangerous!

In organizations where questions are discouraged, poorer decisions are made, and there is less accountability. Questions lead to discovery, they lead to improvement, they lead to understanding. Developing a skill in question-asking naturally creates an atmosphere of testing, curiosity, and value.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 942 no Marketing to Affluent Hispanics https://www.sitelogicmarketing.com/podcast-affluent-hispanic/ The beauty of America has always been its cultural diversity. There is much that we can learn from each other and celebrate among each other. Gabriella Alcantara-Diaz joins me at the conclusion of Hispanic Heritage month to discuss the evolving, culturally diverse landscape. The Hispanic community is becoming increasingly affluent, which has significant implications in economic growth, lifestyle preferences, entrepreneurs, and community identity. Gabriella shares her exciting #CultureRunsDeep campaign which highlights the impact culture in Latin communities, small businesses, and corporate openness. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 18 Oct 2022 16:26:08 -0000 full 7 100 Matt Bailey Shifting demographics show that markers (and the companies they represent) need to be aware of the increasing affluence within the communities and cultures around them. The beauty of America has always been its cultural diversity. There is much that we can learn from each other and celebrate among each other. Gabriella Alcantara-Diaz joins me at the conclusion of Hispanic Heritage month to discuss the evolving, culturally diverse landscape. The Hispanic community is becoming increasingly affluent, which has significant implications in economic growth, lifestyle preferences, entrepreneurs, and community identity. Gabriella shares her exciting #CultureRunsDeep campaign which highlights the impact culture in Latin communities, small businesses, and corporate openness. Learn more about your ad choices. Visit megaphone.fm/adchoices The beauty of America has always been its cultural diversity. There is much that we can learn from each other and celebrate among each other. Gabriella Alcantara-Diaz joins me at the conclusion of Hispanic Heritage month to discuss the evolving, culturally diverse landscape. The Hispanic community is becoming increasingly affluent, which has significant implications in economic growth, lifestyle preferences, entrepreneurs, and community identity.

Gabriella shares her exciting #CultureRunsDeep campaign which highlights the impact culture in Latin communities, small businesses, and corporate openness.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3818 no The History of Search Engines https://www.sitelogicmarketing.com/podcast-search-engines/ Barry Schwartz has been reporting on search and search engines since 2003, and is one of the most recognizable personalities in the industry. As the founder of Search Engine Roundtable, he's developed a reputation for his in-depth reporting of all things search. When looking for anything about Google or search technology, you'll find Barry's articles. Barry and I met at the SES conferences in the early 2000's and it was a fun conversation to catch up and get his perspective on the SEO industry, Google, and the major changes over the past 20 years. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 04 Oct 2022 15:18:04 -0000 full 7 98 Matt Bailey Catching up with Barry Schwartz, founder of Search Engine Roundtable and editor of Search Engine Land. Barry Schwartz has been reporting on search and search engines since 2003, and is one of the most recognizable personalities in the industry. As the founder of Search Engine Roundtable, he's developed a reputation for his in-depth reporting of all things search. When looking for anything about Google or search technology, you'll find Barry's articles. Barry and I met at the SES conferences in the early 2000's and it was a fun conversation to catch up and get his perspective on the SEO industry, Google, and the major changes over the past 20 years. Learn more about your ad choices. Visit megaphone.fm/adchoices Barry Schwartz has been reporting on search and search engines since 2003, and is one of the most recognizable personalities in the industry. As the founder of Search Engine Roundtable, he's developed a reputation for his in-depth reporting of all things search. When looking for anything about Google or search technology, you'll find Barry's articles.

Barry and I met at the SES conferences in the early 2000's and it was a fun conversation to catch up and get his perspective on the SEO industry, Google, and the major changes over the past 20 years.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2932 no 7 Digital Marketing Skills: Skill #5 - Business Acumen https://www.sitelogicmarketing.com/podcast-7-skills-that-never-go-out-of-style-5-business/ In this single shot episode, Matt compares the popularity and emphasis on trends to the skills that are in demand, and have always been in demand. Both employers and job seekers can build powerful, sustainable marketing teams when they focus on the essential skills, rather than the current or "next" tactic. In this episode, Matt brings his #5 skill, Business Acumen I share a few examples of how business acumen and marketing principles are critical to success. Too many times, we equate "digital marketing knowledge" with experience, or even basic business knowledge! But the two couldn't be further apart. My best analysts were ones that focused on increasing profitability – not visits. They looked for things that inhibited the user experience and tied them to revenue and profitability, not engagement. They understood that what happens in the CRM was just as critical to business success as the SEO. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 28 Sep 2022 16:43:00 -0000 full 7 97 Matt Bailey You can’t escape the fundamentals of business and marketing just because you play in the digital playground. In this single shot episode, Matt compares the popularity and emphasis on trends to the skills that are in demand, and have always been in demand. Both employers and job seekers can build powerful, sustainable marketing teams when they focus on the essential skills, rather than the current or "next" tactic. In this episode, Matt brings his #5 skill, Business Acumen I share a few examples of how business acumen and marketing principles are critical to success. Too many times, we equate "digital marketing knowledge" with experience, or even basic business knowledge! But the two couldn't be further apart. My best analysts were ones that focused on increasing profitability – not visits. They looked for things that inhibited the user experience and tied them to revenue and profitability, not engagement. They understood that what happens in the CRM was just as critical to business success as the SEO. Learn more about your ad choices. Visit megaphone.fm/adchoices In this single shot episode, Matt compares the popularity and emphasis on trends to the skills that are in demand, and have always been in demand. Both employers and job seekers can build powerful, sustainable marketing teams when they focus on the essential skills, rather than the current or "next" tactic.

In this episode, Matt brings his #5 skill, Business Acumen

I share a few examples of how business acumen and marketing principles are critical to success. Too many times, we equate "digital marketing knowledge" with experience, or even basic business knowledge! But the two couldn't be further apart.

My best analysts were ones that focused on increasing profitability – not visits. They looked for things that inhibited the user experience and tied them to revenue and profitability, not engagement. They understood that what happens in the CRM was just as critical to business success as the SEO.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1010 no Government Communications & Marketing https://www.sitelogicmarketing.com/podcast-government-communications/ Government communications and public information has a lot in common with marketing, as it aims to inform, educate and persuade the public. In this delightful conversation with National Association of Government Communicators (NAGC) president, Tabitha Clark, we explore the role of communicators in local governments. It's a different form, but still marketing as they must create, distribute, and measure the content they produce for the press, the public, and private industry. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 20 Sep 2022 16:02:43 -0000 full 7 96 Matt Bailey Public information and government communications are marketing as they inform, educate, and persuade the public. Government communications and public information has a lot in common with marketing, as it aims to inform, educate and persuade the public. In this delightful conversation with National Association of Government Communicators (NAGC) president, Tabitha Clark, we explore the role of communicators in local governments. It's a different form, but still marketing as they must create, distribute, and measure the content they produce for the press, the public, and private industry. Learn more about your ad choices. Visit megaphone.fm/adchoices Government communications and public information has a lot in common with marketing, as it aims to inform, educate and persuade the public. In this delightful conversation with National Association of Government Communicators (NAGC) president, Tabitha Clark, we explore the role of communicators in local governments. It's a different form, but still marketing as they must create, distribute, and measure the content they produce for the press, the public, and private industry.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3233 no 7 Digital Marketing Skills: Skill #4 - User Experience https://www.sitelogicmarketing.com/podcast-7-skills-that-never-go-out-of-style-4-userexperience/ A website is never done. This is the disconnect between website development and marketing. Your agency or designer may want to sign off and say it is done, but in reality – it should always be tested, improved, and adapted to your audience. Otherwise, you’ll miss out on sales, leads, registrations – whatever your goal. The skill of User Experience (UX) and User Interface (UI) – are not only a critical skill now but will be in great demand in the future as more people in more places rely on digital interfaces to conduct nearly all of their affairs online. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 14 Sep 2022 18:29:44 -0000 full 7 95 Matt Bailey Marketing is great, giving people a great experience with and from your marketing is even better. A website is never done. This is the disconnect between website development and marketing. Your agency or designer may want to sign off and say it is done, but in reality – it should always be tested, improved, and adapted to your audience. Otherwise, you’ll miss out on sales, leads, registrations – whatever your goal. The skill of User Experience (UX) and User Interface (UI) – are not only a critical skill now but will be in great demand in the future as more people in more places rely on digital interfaces to conduct nearly all of their affairs online. Learn more about your ad choices. Visit megaphone.fm/adchoices A website is never done. This is the disconnect between website development and marketing.

Your agency or designer may want to sign off and say it is done, but in reality – it should always be tested, improved, and adapted to your audience. Otherwise, you’ll miss out on sales, leads, registrations – whatever your goal.

The skill of User Experience (UX) and User Interface (UI) – are not only a critical skill now but will be in great demand in the future as more people in more places rely on digital interfaces to conduct nearly all of their affairs online.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1304 no Let's Get Nice! https://www.sitelogicmarketing.com/podcast-nice/ Let's Get Nice! Dave Delaney, CEO of FutureForth, joins the show to discuss his book, the ROI of Nice. Dave conducts training and workshops at companies around the world, enhancing communication and workplace happiness - by teaching how to be nice. Dave gives us his NICE method for managing or working within teams, and we debate the work from home, return to office, and hybrid options in light of efficiency and teamwork. For listeners of the Endless Coffee Cup Podcast, use the discount code: NICECOFFEE to download Dave's book for FREE, The ROI of Being Nice at www.nicemethod.us, Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 07 Sep 2022 16:13:46 -0000 full 7 94 Matt Bailey Create happy teams and better employees by being nice. Let's Get Nice! Dave Delaney, CEO of FutureForth, joins the show to discuss his book, the ROI of Nice. Dave conducts training and workshops at companies around the world, enhancing communication and workplace happiness - by teaching how to be nice. Dave gives us his NICE method for managing or working within teams, and we debate the work from home, return to office, and hybrid options in light of efficiency and teamwork. For listeners of the Endless Coffee Cup Podcast, use the discount code: NICECOFFEE to download Dave's book for FREE, The ROI of Being Nice at www.nicemethod.us, Learn more about your ad choices. Visit megaphone.fm/adchoices Let's Get Nice!

Dave Delaney, CEO of FutureForth, joins the show to discuss his book, the ROI of Nice. Dave conducts training and workshops at companies around the world, enhancing communication and workplace happiness - by teaching how to be nice. Dave gives us his NICE method for managing or working within teams, and we debate the work from home, return to office, and hybrid options in light of efficiency and teamwork.

For listeners of the Endless Coffee Cup Podcast, use the discount code: NICECOFFEE to download Dave's book for FREE, The ROI of Being Nice at www.nicemethod.us,

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3468 no 7 Digital Marketing Skills: Skill #3 - Analytics https://www.sitelogicmarketing.com/podcast-7-skills-that-never-go-out-of-style-analytics/ At the beginning of each analytics training, I ask the group their questions about analytics, and the answers are surprising similar: What data is important? Can I trust the data? How do I turn data into actions or insights? How can we get past basic reports and find something meaningful? What surprises me even more is that these are very foundational questions about analytics. So, what is involved in becoming a data-centric organization? What skills do marketers need to excel at analytics? Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 16 Aug 2022 17:32:39 -0000 full 7 93 Matt Bailey What makes analytics the most feared, yet the most in-demand training request for marketers? Matt breaks down the 3 critical areas of analytics that are necessary for marketers to be effective. At the beginning of each analytics training, I ask the group their questions about analytics, and the answers are surprising similar: What data is important? Can I trust the data? How do I turn data into actions or insights? How can we get past basic reports and find something meaningful? What surprises me even more is that these are very foundational questions about analytics. So, what is involved in becoming a data-centric organization? What skills do marketers need to excel at analytics? Learn more about your ad choices. Visit megaphone.fm/adchoices At the beginning of each analytics training, I ask the group their questions about analytics, and the answers are surprising similar:

  • What data is important?
  • Can I trust the data?
  • How do I turn data into actions or insights?
  • How can we get past basic reports and find something meaningful?


What surprises me even more is that these are very foundational questions about analytics. So, what is involved in becoming a data-centric organization? What skills do marketers need to excel at analytics?

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1347 no Marketing Space: The Final Frontier https://www.sitelogicmarketing.com/podcast-marketing-space/ Professed "Space Nerd," Izzy House joins the podcast to talk about the exciting realm of space and how she is working with companies to tell their stories to the public. We maybe know a tiny fraction of what is happening in space, as the launches get the media attention, but Izzy helps to market the research, development, manufacturing, and medical breakthroughs that are happening as a result of space exploration. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 09 Aug 2022 18:56:04 -0000 full 7 92 Matt Bailey Over 70 countries have entered the space race. Marketing will become critical as more companies compete for business, investors, and contracts. Izzy is on a mission to spread that word and educate the public on the remarkable potential and current activities happening in the skies above us. Professed "Space Nerd," Izzy House joins the podcast to talk about the exciting realm of space and how she is working with companies to tell their stories to the public. We maybe know a tiny fraction of what is happening in space, as the launches get the media attention, but Izzy helps to market the research, development, manufacturing, and medical breakthroughs that are happening as a result of space exploration. Learn more about your ad choices. Visit megaphone.fm/adchoices Professed "Space Nerd," Izzy House joins the podcast to talk about the exciting realm of space and how she is working with companies to tell their stories to the public. We maybe know a tiny fraction of what is happening in space, as the launches get the media attention, but Izzy helps to market the research, development, manufacturing, and medical breakthroughs that are happening as a result of space exploration.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3548 no Google Search Ads: Losing Keywords and Control https://www.sitelogicmarketing.com/podcast-googleads-keywords/ We examine the recent changes and moves within Google Search Ads, from changing keyword targeting to automatic Smart Ads to dealing with recommended "upgrades" to the account. We look at what real account improvements involve and compare these to Google's recommendations. There is some Google bashing, but it is also countered by the honest appraisal that Paid Search Ads is still one of the most effective methods of reaching a targeting audience! Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 26 Jul 2022 14:40:33 -0000 full 7 90 Matt Bailey Google keeps changing the game for search ads. With increased automation and decreased transparency, has Google earned the trust to have more control over our campaings? We examine the recent changes and moves within Google Search Ads, from changing keyword targeting to automatic Smart Ads to dealing with recommended "upgrades" to the account. We look at what real account improvements involve and compare these to Google's recommendations. There is some Google bashing, but it is also countered by the honest appraisal that Paid Search Ads is still one of the most effective methods of reaching a targeting audience! Learn more about your ad choices. Visit megaphone.fm/adchoices We examine the recent changes and moves within Google Search Ads, from changing keyword targeting to automatic Smart Ads to dealing with recommended "upgrades" to the account.

We look at what real account improvements involve and compare these to Google's recommendations. There is some Google bashing, but it is also countered by the honest appraisal that Paid Search Ads is still one of the most effective methods of reaching a targeting audience!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 4347 no 7 Digital Marketing Skills: Skill #2 - Writing https://www.sitelogicmarketing.com/podcast-7-skills-writing/ Writing is one of the fundamental skills of human communication. Online, writers are challenged by the unavoidable nuances digital media. Content must be concise, arranged for speedy consumption, and presented to impatient users and search engine spiders. Do you want to guarantee yourself a skill that'll never go out of style? Sharpen your writing skills to create quality content that answers questions, guides action, and persuades . Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 20 Jul 2022 12:16:30 -0000 full 7 90 Matt Bailey The most powerful skill is persuasion. Creating content that moves people to action is a superpower. Writing is one of the fundamental skills of human communication. Online, writers are challenged by the unavoidable nuances digital media. Content must be concise, arranged for speedy consumption, and presented to impatient users and search engine spiders. Do you want to guarantee yourself a skill that'll never go out of style? Sharpen your writing skills to create quality content that answers questions, guides action, and persuades . Learn more about your ad choices. Visit megaphone.fm/adchoices Writing is one of the fundamental skills of human communication. Online, writers are challenged by the unavoidable nuances digital media. Content must be concise, arranged for speedy consumption, and presented to impatient users and search engine spiders.

Do you want to guarantee yourself a skill that'll never go out of style? Sharpen your writing skills to create quality content that answers questions, guides action, and persuades .

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1016 no Defining Social Media Marketing, Part 3! Social Commerce, Advertising & Analytics https://www.sitelogicmarketing.com/podcast-defining-social-media-part3/ Long time friends Matt Bailey and Greg Jarboe are partnering on an upcoming book from Wiley, "Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification." The core of the book is defining each area of digital marketing and outlining the critical skills and knowledge necessary to achieve the OMCA Certification. Of course, when Matt and Greg get together, there are no lack of stories, statistics, and sarcasm. Enjoy part 3 as Greg and Matt wrap up this series by covering social media marketing analytics and KPI's, social selling, social media advertising and Part 3 of "Defining Social Media Marketing" covers: Social Commerce and China's astounding numbers Single's Day Reputation Management & Crisis Communications US Air Force and Social Media Response Elon and Twitter, again Social Media Advertising YouTube ad campaigns Social Media audience targeting Social Media marketing analytics Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 12 Jul 2022 15:29:00 -0000 full 7 89 Matt Bailey Greg Jarboe and Matt Bailey complete their discusssion of the Social Media Marketing landscape - as it is today! Who knows what tomorrow will bring? Long time friends Matt Bailey and Greg Jarboe are partnering on an upcoming book from Wiley, "Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification." The core of the book is defining each area of digital marketing and outlining the critical skills and knowledge necessary to achieve the OMCA Certification. Of course, when Matt and Greg get together, there are no lack of stories, statistics, and sarcasm. Enjoy part 3 as Greg and Matt wrap up this series by covering social media marketing analytics and KPI's, social selling, social media advertising and Part 3 of "Defining Social Media Marketing" covers: Social Commerce and China's astounding numbers Single's Day Reputation Management & Crisis Communications US Air Force and Social Media Response Elon and Twitter, again Social Media Advertising YouTube ad campaigns Social Media audience targeting Social Media marketing analytics Learn more about your ad choices. Visit megaphone.fm/adchoices Long time friends Matt Bailey and Greg Jarboe are partnering on an upcoming book from Wiley, "Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification." The core of the book is defining each area of digital marketing and outlining the critical skills and knowledge necessary to achieve the OMCA Certification.

Of course, when Matt and Greg get together, there are no lack of stories, statistics, and sarcasm. Enjoy part 3 as Greg and Matt wrap up this series by covering social media marketing analytics and KPI's, social selling, social media advertising and

Part 3 of "Defining Social Media Marketing" covers:

  • Social Commerce and China's astounding numbers
  • Single's Day
  • Reputation Management & Crisis Communications
  • US Air Force and Social Media Response
  • Elon and Twitter, again
  • Social Media Advertising
  • YouTube ad campaigns
  • Social Media audience targeting
  • Social Media marketing analytics

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 5425 no 7 Digital Marketing Skills: Skill #1 - Media Literacy https://www.sitelogicmarketing.com/podcast-7skills-1literacy/ In this series, I am explaining the 7 digital media skills that will never go out of style. I am doing this series, as there are many job postings that focus on the applicant knowing tactics. However, when looking at the purpose of the tactics, the skills are what enable people to adopt, refine, and adapt tactics according to the need. Knowing how to do this requires skills that are beyond the tactical application and are based in strategic maturity. The first digital marketing skill that’ll never go out of style is digital and media literacy. Or, as I like to call it, Media Maturity. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 05 Jul 2022 20:01:00 -0000 full 7 88 Matt Bailey An ability to quickly judge and synthesize information that is presented in the media without being swayed by sensationalism. This skill equips a person to objectively critique information presented in media by evaluating the author, publication, content, style, and presentation. In this series, I am explaining the 7 digital media skills that will never go out of style. I am doing this series, as there are many job postings that focus on the applicant knowing tactics. However, when looking at the purpose of the tactics, the skills are what enable people to adopt, refine, and adapt tactics according to the need. Knowing how to do this requires skills that are beyond the tactical application and are based in strategic maturity. The first digital marketing skill that’ll never go out of style is digital and media literacy. Or, as I like to call it, Media Maturity. Learn more about your ad choices. Visit megaphone.fm/adchoices In this series, I am explaining the 7 digital media skills that will never go out of style. I am doing this series, as there are many job postings that focus on the applicant knowing tactics. However, when looking at the purpose of the tactics, the skills are what enable people to adopt, refine, and adapt tactics according to the need. Knowing how to do this requires skills that are beyond the tactical application and are based in strategic maturity.

The first digital marketing skill that’ll never go out of style is digital and media literacy. Or, as I like to call it, Media Maturity.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1195 no Defining Social Media Marketing, Part 2! Content Marketing, Influencers, & Audiences https://www.sitelogicmarketing.com/podcast-defining-social-media-2/ Long time friends Matt Bailey and Greg Jarboe are partnering on an upcoming book from Wiley, "Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification." The core of the book is defining each area of digital marketing and outlining the critical skills and knowledge necessary to achieve the OMCA Certification. Of course, when Matt and Greg get together, there are no lack of stories, statistics, and sarcasm. Enjoy part 2 of this delightful romp through our modern social media age. Part 2 of "Defining Social Media Marketing" covers: Kim Kardashian Social Media as a content distribution platform History of Social Media channels Loss of distinctive characteristics among platforms WordPress and Blogging Connected TV and YouTube Ted Turner and old movies Elon Musk and Twitter Donald Trump and TikTok Creating your own platform and using social media marketing to build it! Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 29 Jun 2022 16:31:00 -0000 full 7 87 Matt Bailey What is Social Media Marketing? What are the core competencies for marketers in this discipline? Long time friends Matt Bailey and Greg Jarboe are partnering on an upcoming book from Wiley, "Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification." The core of the book is defining each area of digital marketing and outlining the critical skills and knowledge necessary to achieve the OMCA Certification. Of course, when Matt and Greg get together, there are no lack of stories, statistics, and sarcasm. Enjoy part 2 of this delightful romp through our modern social media age. Part 2 of "Defining Social Media Marketing" covers: Kim Kardashian Social Media as a content distribution platform History of Social Media channels Loss of distinctive characteristics among platforms WordPress and Blogging Connected TV and YouTube Ted Turner and old movies Elon Musk and Twitter Donald Trump and TikTok Creating your own platform and using social media marketing to build it! Learn more about your ad choices. Visit megaphone.fm/adchoices Long time friends Matt Bailey and Greg Jarboe are partnering on an upcoming book from Wiley, "Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification." The core of the book is defining each area of digital marketing and outlining the critical skills and knowledge necessary to achieve the OMCA Certification.

Of course, when Matt and Greg get together, there are no lack of stories, statistics, and sarcasm. Enjoy part 2 of this delightful romp through our modern social media age.

Part 2 of "Defining Social Media Marketing" covers:

  • Kim Kardashian
  • Social Media as a content distribution platform
  • History of Social Media channels
  • Loss of distinctive characteristics among platforms
  • WordPress and Blogging
  • Connected TV and YouTube
  • Ted Turner and old movies
  • Elon Musk and Twitter
  • Donald Trump and TikTok
  • Creating your own platform and using social media marketing to build it!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3806 no 7 Digital Marketing Skills That'll Never Go Out of Style https://www.sitelogicmarketing.com/podcast-7digitalmarketingskills/ In this single shot episode, Matt compares the popularity and emphasis on trends to the skills that are in demand, and have always been in demand. Both employers and job seekers can build powerful, sustainable marketing teams when they focus on the essential skills, rather than the current or "next" tactic. Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 24 Jun 2022 17:09:00 -0000 full 7 86 Matt Bailey What's trending next year? You won't have to worry if you have the skills to handle it. In this single shot episode, Matt compares the popularity and emphasis on trends to the skills that are in demand, and have always been in demand. Both employers and job seekers can build powerful, sustainable marketing teams when they focus on the essential skills, rather than the current or "next" tactic. Learn more about your ad choices. Visit megaphone.fm/adchoices In this single shot episode, Matt compares the popularity and emphasis on trends to the skills that are in demand, and have always been in demand. Both employers and job seekers can build powerful, sustainable marketing teams when they focus on the essential skills, rather than the current or "next" tactic.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 1143 no Defining Social Media Marketing, Part 1. Channels, Platforms, & Changing Rules https://www.sitelogicmarketing.com/podcast-defining-social-media/ Long time friends Matt Bailey and Greg Jarboe are partnering on an upcoming book from Wiley, "Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification. As a major part of digital marketing, social media becomes the most difficult to define. Greg and Matt discuss the definitive practices in social media, and define the difference between core skills and changing tactics. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 14 Jun 2022 20:30:00 -0000 full 7 85 Matt Bailey What is Social Media? What are the core competencies for marketers in this discipline? Long time friends Matt Bailey and Greg Jarboe are partnering on an upcoming book from Wiley, "Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification. As a major part of digital marketing, social media becomes the most difficult to define. Greg and Matt discuss the definitive practices in social media, and define the difference between core skills and changing tactics. Learn more about your ad choices. Visit megaphone.fm/adchoices Long time friends Matt Bailey and Greg Jarboe are partnering on an upcoming book from Wiley, "Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification. As a major part of digital marketing, social media becomes the most difficult to define. Greg and Matt discuss the definitive practices in social media, and define the difference between core skills and changing tactics.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3881 no Single Shot: Everything is FAKE! https://www.sitelogicmarketing.com/podcast-everything-is-fake/ We live in a (digital) world of fakes, frauds, and filters. From inflated user counts, to clickbait headlines and filtered influencers, how can we know what is true? Growing up, we said that we "had to see it to believe it." Later it became "trust, but verify." Unfortunately, in this age the mantra is "assume everything is false, until proven otherwise." Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 09 Jun 2022 19:24:00 -0000 full 7 84 Matt Bailey Images, videos, headlines, follower counts, filters - How do we know what is real anymore? We live in a (digital) world of fakes, frauds, and filters. From inflated user counts, to clickbait headlines and filtered influencers, how can we know what is true? Growing up, we said that we "had to see it to believe it." Later it became "trust, but verify." Unfortunately, in this age the mantra is "assume everything is false, until proven otherwise." Learn more about your ad choices. Visit megaphone.fm/adchoices We live in a (digital) world of fakes, frauds, and filters.

From inflated user counts, to clickbait headlines and filtered influencers, how can we know what is true? Growing up, we said that we "had to see it to believe it." Later it became "trust, but verify." Unfortunately, in this age the mantra is "assume everything is false, until proven otherwise."

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 964 no Podcasting as Counter-Narrative: The Podcasters Dilemma https://www.sitelogicmarketing.com/podcast-podcaster-dilemma/ Podcasting enables voices to be heard. Podcasting is naturally anti-establishment, as it enables under-represented peoples to be heard. Though this medium, listeners can easily access a variety of viewpoints, sources, and opinions without restriction. In many cases, podcasts offer alternative views than are presented in traditional news and entertainment media. The stories and information provided are from those actually living the life, directly experiencing oppression, or presenting a specific cultural context. This type of content rarely makes the "Big Media," but provides immediate, personal access to the listeners.  Get the real stories from those living them. Drs. Nolan Higdon and Nicholas Baham III connect contemporary podcasting to the broader history of the use of radio technology in the service of anti-colonial struggle and revolution. By organizing the book’s analysis of decolonization through podcasting via three distinct activities—interrogation and critique, counter-narrative, and call to action—the authors create a lens through which they analyze and evaluate the decolonizing potential of new podcasts. The book also critiques the threat to the decolonizing efforts of some modern podcasts by the growing phenomena of surveillance capitalism. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 01 Jun 2022 16:56:06 -0000 full 7 83 Matt Bailey Podcasting is naturally anti-establishment, as it enables under-represented peoples to be heard. Though this medium, listeners can easily access a variety of viewpoints, sources, and opinions without restriction. Podcasting enables voices to be heard. Podcasting is naturally anti-establishment, as it enables under-represented peoples to be heard. Though this medium, listeners can easily access a variety of viewpoints, sources, and opinions without restriction. In many cases, podcasts offer alternative views than are presented in traditional news and entertainment media. The stories and information provided are from those actually living the life, directly experiencing oppression, or presenting a specific cultural context. This type of content rarely makes the "Big Media," but provides immediate, personal access to the listeners.  Get the real stories from those living them. Drs. Nolan Higdon and Nicholas Baham III connect contemporary podcasting to the broader history of the use of radio technology in the service of anti-colonial struggle and revolution. By organizing the book’s analysis of decolonization through podcasting via three distinct activities—interrogation and critique, counter-narrative, and call to action—the authors create a lens through which they analyze and evaluate the decolonizing potential of new podcasts. The book also critiques the threat to the decolonizing efforts of some modern podcasts by the growing phenomena of surveillance capitalism. Learn more about your ad choices. Visit megaphone.fm/adchoices Podcasting enables voices to be heard.

Podcasting is naturally anti-establishment, as it enables under-represented peoples to be heard. Though this medium, listeners can easily access a variety of viewpoints, sources, and opinions without restriction. In many cases, podcasts offer alternative views than are presented in traditional news and entertainment media. The stories and information provided are from those actually living the life, directly experiencing oppression, or presenting a specific cultural context. This type of content rarely makes the "Big Media," but provides immediate, personal access to the listeners. 

Get the real stories from those living them.

Drs. Nolan Higdon and Nicholas Baham III connect contemporary podcasting to the broader history of the use of radio technology in the service of anti-colonial struggle and revolution. By organizing the book’s analysis of decolonization through podcasting via three distinct activities—interrogation and critique, counter-narrative, and call to action—the authors create a lens through which they analyze and evaluate the decolonizing potential of new podcasts. The book also critiques the threat to the decolonizing efforts of some modern podcasts by the growing phenomena of surveillance capitalism.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3646 no Single Shot: Why a Podcast? https://www.sitelogicmarketing.com/podcast-singleshot-82/ In the single shot episodes, Matt will respond to listener questions, comment on past guests, and bring up news beyond the headlines. In this single shot episode, Matt talks about online engagement, the nature of podcasting as a medium, and answers a listener questions about podcasting in both personal and data terms. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 24 May 2022 17:00:02 -0000 full 7 82 Matt Bailey The Nature of Content and Engagement In the single shot episodes, Matt will respond to listener questions, comment on past guests, and bring up news beyond the headlines. In this single shot episode, Matt talks about online engagement, the nature of podcasting as a medium, and answers a listener questions about podcasting in both personal and data terms. Learn more about your ad choices. Visit megaphone.fm/adchoices In the single shot episodes, Matt will respond to listener questions, comment on past guests, and bring up news beyond the headlines.

In this single shot episode, Matt talks about online engagement, the nature of podcasting as a medium, and answers a listener questions about podcasting in both personal and data terms.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 840 Let's Agree to Disagree https://www.sitelogicmarketing.com/podcast-agree-disagree/ Nolan Higdon and Mickey Huff are the featured guests as they bring us commentary on their new book, "Let's Agree to Disagree: A Critical Thinking Guide to Communication, Conflict Management and Critical Media Literacy." The book is part textbook, part guidebook, and full of inspirational examples of people who made an effort to listen, learn, and create communication rather than disagree and walk away. Huff and Hidgon challenge us to step away from these external forces, develop critical thinking skills, and engage with others. By providing examples and clear steps to create dialogue, they show us that our democracy is dependent upon the everyday citizenry to engage and understand. We must participate to make a difference. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 17 May 2022 16:45:00 -0000 full 7 81 Matt Bailey How to Build Bridges Instead of Walls Nolan Higdon and Mickey Huff are the featured guests as they bring us commentary on their new book, "Let's Agree to Disagree: A Critical Thinking Guide to Communication, Conflict Management and Critical Media Literacy." The book is part textbook, part guidebook, and full of inspirational examples of people who made an effort to listen, learn, and create communication rather than disagree and walk away. Huff and Hidgon challenge us to step away from these external forces, develop critical thinking skills, and engage with others. By providing examples and clear steps to create dialogue, they show us that our democracy is dependent upon the everyday citizenry to engage and understand. We must participate to make a difference. Learn more about your ad choices. Visit megaphone.fm/adchoices Nolan Higdon and Mickey Huff are the featured guests as they bring us commentary on their new book, "Let's Agree to Disagree: A Critical Thinking Guide to Communication, Conflict Management and Critical Media Literacy." The book is part textbook, part guidebook, and full of inspirational examples of people who made an effort to listen, learn, and create communication rather than disagree and walk away.

Huff and Hidgon challenge us to step away from these external forces, develop critical thinking skills, and engage with others. By providing examples and clear steps to create dialogue, they show us that our democracy is dependent upon the everyday citizenry to engage and understand. We must participate to make a difference.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 4065 no The Key to Business Success: Networking https://www.sitelogicmarketing.com/podcast-the-value-of-networking/ I sit down for virtual coffee with LeTip CEO, Kim Marie Branch-Petit to discuss the value of networking. If I could point to one piece of advice that I would give to any business, entrepreneur, salesperson, student - or anyone who wants to further their career, it's to build a network. Networking tends to be dismissed, as we have social networks that can extend your reach all over the world. However, there is a value to getting to know a group of people and building relationships with mentors, coaches, co-workers, and others who can provide a substantial boost to your career. But, you have to be willing to put in the meantime commitment that is needed. The three words that will ring in my head forever. People do business with people that they like, know, and trust. Actively building a network of trusted people that you can help and can help you is one of the most important things that you can do for your career. Don't dismiss an opportunity to build a life-long friendship that may also come back to help you someday. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 03 May 2022 14:52:37 -0000 full 7 80 Matt Bailey One of the most imprtant factors of success in business and careeers is networking. Create a network of people that you like, know, and trust and you'll see a lifetime of benefits! I sit down for virtual coffee with LeTip CEO, Kim Marie Branch-Petit to discuss the value of networking. If I could point to one piece of advice that I would give to any business, entrepreneur, salesperson, student - or anyone who wants to further their career, it's to build a network. Networking tends to be dismissed, as we have social networks that can extend your reach all over the world. However, there is a value to getting to know a group of people and building relationships with mentors, coaches, co-workers, and others who can provide a substantial boost to your career. But, you have to be willing to put in the meantime commitment that is needed. The three words that will ring in my head forever. People do business with people that they like, know, and trust. Actively building a network of trusted people that you can help and can help you is one of the most important things that you can do for your career. Don't dismiss an opportunity to build a life-long friendship that may also come back to help you someday. Learn more about your ad choices. Visit megaphone.fm/adchoices I sit down for virtual coffee with LeTip CEO, Kim Marie Branch-Petit to discuss the value of networking. If I could point to one piece of advice that I would give to any business, entrepreneur, salesperson, student - or anyone who wants to further their career, it's to build a network.

Networking tends to be dismissed, as we have social networks that can extend your reach all over the world. However, there is a value to getting to know a group of people and building relationships with mentors, coaches, co-workers, and others who can provide a substantial boost to your career. But, you have to be willing to put in the meantime commitment that is needed.

The three words that will ring in my head forever. People do business with people that they like, know, and trust. Actively building a network of trusted people that you can help and can help you is one of the most important things that you can do for your career. Don't dismiss an opportunity to build a life-long friendship that may also come back to help you someday.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 4339 no Avoid Burnout and Increase Productivity https://www.sitelogicmarketing.com/podcast-avoid-burnout/ For any business professional, burnout can be just around the corner. There are many warning signs, but we seem to be able to suppress them, ignore them, and make excuses. Dr. Tomi Mitchell walks us through some of those signs, which can’t be ignored. Not only will burnout reduce your productivity, but it will also affect your performance, your attitude, and relationships. Recognize burnout early, and you can avoid it and the bigger problems that come as a result. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 19 Apr 2022 18:06:54 -0000 full 7 79 Matt Bailey Slow Down - Enjoy Life. Get your work life in line with the rest of your life and find a happy place. For any business professional, burnout can be just around the corner. There are many warning signs, but we seem to be able to suppress them, ignore them, and make excuses. Dr. Tomi Mitchell walks us through some of those signs, which can’t be ignored. Not only will burnout reduce your productivity, but it will also affect your performance, your attitude, and relationships. Recognize burnout early, and you can avoid it and the bigger problems that come as a result. Learn more about your ad choices. Visit megaphone.fm/adchoices For any business professional, burnout can be just around the corner. There are many warning signs, but we seem to be able to suppress them, ignore them, and make excuses.

Dr. Tomi Mitchell walks us through some of those signs, which can’t be ignored. Not only will burnout reduce your productivity, but it will also affect your performance, your attitude, and relationships. Recognize burnout early, and you can avoid it and the bigger problems that come as a result.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3601 Memes: The Perfect Brain Hack https://www.sitelogicmarketing.com/podcast-memes-propaganda/ Matt interviews Adjunct Instructor and PdD student Joshua Nieubuurt about his research into Internet Memes. His research paper, Internet Memes: Leaflet Propaganda of the Digital Age caught our attention. We break down what makes memes so effective, and how they engage our brains on multiple levels. There were some audio connection issues early in the episode, your patience is appreciated! Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 05 Apr 2022 17:11:49 -0000 full 7 7 Matt Bailey Memes are sub-conscious thought bombs. They are modern propaganda wrapped in pop-culture, tribal-insider humor. Matt interviews Adjunct Instructor and PdD student Joshua Nieubuurt about his research into Internet Memes. His research paper, Internet Memes: Leaflet Propaganda of the Digital Age caught our attention. We break down what makes memes so effective, and how they engage our brains on multiple levels. There were some audio connection issues early in the episode, your patience is appreciated! Learn more about your ad choices. Visit megaphone.fm/adchoices Matt interviews Adjunct Instructor and PdD student Joshua Nieubuurt about his research into Internet Memes. His research paper, Internet Memes: Leaflet Propaganda of the Digital Age caught our attention. We break down what makes memes so effective, and how they engage our brains on multiple levels.

There were some audio connection issues early in the episode, your patience is appreciated!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3469 Thinking of Starting a Business? Don't Wait! https://www.sitelogicmarketing.com/podcast-starting-business/ Starting a business right now is not only a great idea, more people are doing it than ever before! Business Coach, Mary Czarnecki, joins Matt to talk about the changing face of entrepreneurship in these amazing times. Matt and Mary provide practical steps of researching, preparing, and developing your own business. Mary provides the questions that potential start-ups need to ask and the guidance that many of us wish we had when we started. The technology today provides amazing resources and opportunities for entrepreneurs at very low costs, compared with decades past. So if you are thinking about starting up, research what's available to you that will make your life as a business owner easier and more efficient. Then, don't be afraid of failures. You won't be perfect, and that's OK. Jump in! Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 22 Mar 2022 15:54:00 -0000 full 7 6 Matt Bailey Stop dreaming and take action with these practical steps to starting your own business. Starting a business right now is not only a great idea, more people are doing it than ever before! Business Coach, Mary Czarnecki, joins Matt to talk about the changing face of entrepreneurship in these amazing times. Matt and Mary provide practical steps of researching, preparing, and developing your own business. Mary provides the questions that potential start-ups need to ask and the guidance that many of us wish we had when we started. The technology today provides amazing resources and opportunities for entrepreneurs at very low costs, compared with decades past. So if you are thinking about starting up, research what's available to you that will make your life as a business owner easier and more efficient. Then, don't be afraid of failures. You won't be perfect, and that's OK. Jump in! Learn more about your ad choices. Visit megaphone.fm/adchoices Starting a business right now is not only a great idea, more people are doing it than ever before!

Business Coach, Mary Czarnecki, joins Matt to talk about the changing face of entrepreneurship in these amazing times. Matt and Mary provide practical steps of researching, preparing, and developing your own business. Mary provides the questions that potential start-ups need to ask and the guidance that many of us wish we had when we started.

The technology today provides amazing resources and opportunities for entrepreneurs at very low costs, compared with decades past. So if you are thinking about starting up, research what's available to you that will make your life as a business owner easier and more efficient.

Then, don't be afraid of failures. You won't be perfect, and that's OK. Jump in!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3742 no Why Doesn't Anyone Talk About the Long Tail Anymore? https://www.sitelogicmarketing.com/podcast-longtailux/ When Google removed keyword referral data from analytics in Sept 2013, the SEO industry took a big hit. You can debate about the merits of this move, as many have. I certainly did - I hated it, and still do. What Google did was effectively transform the SEO industry. Without seeing how nuances of wording and phrases affected behavior, it was now a blind strategy to reach the right people with the right content. When I read an article from LongTailUX's Millie Davis, 'Why no one talks about the LongTail anymore'. I was brought back to my happier keyword days. We started up a conversation about the article and it eventually led to this podcast with LongtailUX, Co-founder Andreas Dzumla. Andreas is a former Googler who learned the power of the long tail during his time at Google and applied it to many other businesses. Enjoy this conversation as we extol the amazing world of the long tail and how it can and should be mined for organic rankings. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 09 Mar 2022 17:13:08 -0000 full 7 5 Matt Bailey Is the keyword "Long Tail" irrelevant and extinct, or is it alive and well to those who know how to use it? When Google removed keyword referral data from analytics in Sept 2013, the SEO industry took a big hit. You can debate about the merits of this move, as many have. I certainly did - I hated it, and still do. What Google did was effectively transform the SEO industry. Without seeing how nuances of wording and phrases affected behavior, it was now a blind strategy to reach the right people with the right content. When I read an article from LongTailUX's Millie Davis, 'Why no one talks about the LongTail anymore'. I was brought back to my happier keyword days. We started up a conversation about the article and it eventually led to this podcast with LongtailUX, Co-founder Andreas Dzumla. Andreas is a former Googler who learned the power of the long tail during his time at Google and applied it to many other businesses. Enjoy this conversation as we extol the amazing world of the long tail and how it can and should be mined for organic rankings. Learn more about your ad choices. Visit megaphone.fm/adchoices When Google removed keyword referral data from analytics in Sept 2013, the SEO industry took a big hit. You can debate about the merits of this move, as many have. I certainly did - I hated it, and still do.

What Google did was effectively transform the SEO industry. Without seeing how nuances of wording and phrases affected behavior, it was now a blind strategy to reach the right people with the right content.

When I read an article from LongTailUX's Millie Davis, 'Why no one talks about the LongTail anymore'. I was brought back to my happier keyword days. We started up a conversation about the article and it eventually led to this podcast with LongtailUX, Co-founder Andreas Dzumla.

Andreas is a former Googler who learned the power of the long tail during his time at Google and applied it to many other businesses. Enjoy this conversation as we extol the amazing world of the long tail and how it can and should be mined for organic rankings.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3020 no Turn the Tide on Programatic Ad Fraud with Analytics https://www.sitelogicmarketing.com/podcast-fraud-analytics3/ Dr Augustine Fou, Ad Fraud expert, joins Matt once again to talk about the increasing awareness of ad fraud. Nearly every day there are reports and articles detailing how ad fraud funnels millions of dollars away from publishers and supports everything from hate speech to international espionage. Dr. Fou provides actionable steps that you can take - using your own analytics - to spot fraud and wasteful spending. Sit back as he provides a cold dose of reality that counters the wishful rainbows and unicorns world of programmatic advertising. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 22 Feb 2022 15:33:00 -0000 full 7 4 Matt Bailey The tide is turning on the wasteful and invasive blight of programmatic ad fraud. Dr Augustine Fou, Ad Fraud expert, joins Matt once again to talk about the increasing awareness of ad fraud. Nearly every day there are reports and articles detailing how ad fraud funnels millions of dollars away from publishers and supports everything from hate speech to international espionage. Dr. Fou provides actionable steps that you can take - using your own analytics - to spot fraud and wasteful spending. Sit back as he provides a cold dose of reality that counters the wishful rainbows and unicorns world of programmatic advertising. Learn more about your ad choices. Visit megaphone.fm/adchoices Dr Augustine Fou, Ad Fraud expert, joins Matt once again to talk about the increasing awareness of ad fraud. Nearly every day there are reports and articles detailing how ad fraud funnels millions of dollars away from publishers and supports everything from hate speech to international espionage.

Dr. Fou provides actionable steps that you can take - using your own analytics - to spot fraud and wasteful spending. Sit back as he provides a cold dose of reality that counters the wishful rainbows and unicorns world of programmatic advertising.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3412 no Creating Arabic Influencers https://www.sitelogicmarketing.com/podcast-arabic-influencers/ Creating Arabic Influencers Meet Rashid Al Awadhi, who is leading New Media Academy in Dubai to transform the Arabic region through digital skills and developing influencers. But it's not the typical "influencer" that you might think. They've developed influencers who are changing the region in areas of women's rights, economics, sport, environment, and many other areas.  Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 08 Feb 2022 17:10:00 -0000 full 7 3 Matt Bailey Arabic is spoken by 300-400 million people in 25 countries, yet is only 2% of the content online. Hear how the UAE is building influencers for this generation! Creating Arabic Influencers Meet Rashid Al Awadhi, who is leading New Media Academy in Dubai to transform the Arabic region through digital skills and developing influencers. But it's not the typical "influencer" that you might think. They've developed influencers who are changing the region in areas of women's rights, economics, sport, environment, and many other areas.  Learn more about your ad choices. Visit megaphone.fm/adchoices Creating Arabic Influencers

Meet Rashid Al Awadhi, who is leading New Media Academy in Dubai to transform the Arabic region through digital skills and developing influencers. But it's not the typical "influencer" that you might think. They've developed influencers who are changing the region in areas of women's rights, economics, sport, environment, and many other areas. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3461 no Marketing's Meaningless Language Problem https://www.sitelogicmarketing.com/podcast-marketing-language-problem/ Matt brings these observations to Linguist and Educator, Norah Jones, to get an outsider's view of what happens to language when there is no shared meaning or context. Norah introduces educational concepts that are critical to the business success, such as negotiation of meaning. Listen in as we examine the language that is used so flippantly in marketing, and how someone outside of marketing responds to traditional marketing-speak phrases. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 26 Jan 2022 16:15:40 -0000 full 7 2 Matt Bailey Marketing has a language problem. Most of our words and phrase are completely meaningless. Matt brings these observations to Linguist and Educator, Norah Jones, to get an outsider's view of what happens to language when there is no shared meaning or context. Norah introduces educational concepts that are critical to the business success, such as negotiation of meaning. Listen in as we examine the language that is used so flippantly in marketing, and how someone outside of marketing responds to traditional marketing-speak phrases. Learn more about your ad choices. Visit megaphone.fm/adchoices Matt brings these observations to Linguist and Educator, Norah Jones, to get an outsider's view of what happens to language when there is no shared meaning or context. Norah introduces educational concepts that are critical to the business success, such as negotiation of meaning. Listen in as we examine the language that is used so flippantly in marketing, and how someone outside of marketing responds to traditional marketing-speak phrases.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 4498 no So You Want To Be an Entrepreneur? https://www.sitelogicmarketing.com/?p=13766&preview=true Long-time agency owners Sue Grabowski and Matt Bailey have a conversation about the work they love. Having owned agencies for more than a decade, they've made mistakes and would change a lot of things. But, what's the one thing neither would change? Going out on their own. So, what does a first time entrepreneur need to know about starting a business and marketing? How about learning to manage what you love instead of actually doing what you love? Sit back with a cup of coffee and listen in. Just a word of warning, you might need to get a few refills in this extended-length conversation! Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 12 Jan 2022 18:30:00 -0000 full 7 1 Matt Bailey There have been more Google searches for "start a business" than "find a job." What are the upsodes and downsides of starting your own thing? Long-time agency owners Sue Grabowski and Matt Bailey have a conversation about the work they love. Having owned agencies for more than a decade, they've made mistakes and would change a lot of things. But, what's the one thing neither would change? Going out on their own. So, what does a first time entrepreneur need to know about starting a business and marketing? How about learning to manage what you love instead of actually doing what you love? Sit back with a cup of coffee and listen in. Just a word of warning, you might need to get a few refills in this extended-length conversation! Learn more about your ad choices. Visit megaphone.fm/adchoices Long-time agency owners Sue Grabowski and Matt Bailey have a conversation about the work they love. Having owned agencies for more than a decade, they've made mistakes and would change a lot of things.

But, what's the one thing neither would change? Going out on their own.

So, what does a first time entrepreneur need to know about starting a business and marketing? How about learning to manage what you love instead of actually doing what you love?

Sit back with a cup of coffee and listen in. Just a word of warning, you might need to get a few refills in this extended-length conversation!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 6113 no Google Ads: Search and Display https://www.sitelogicmarketing.com/podcast-googleads-search/ Matt talks with Google Ads expert Brad Geddes about the recent changes to Google Ads. Increasingly, advertising is becoming more complex, creating difficult choices for SMB's. Budgets, technology, confusing language, and G4 or Universal?!? Who can handle all of this? This is why we talk to Brad. Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 09 Dec 2021 13:35:00 -0000 full 6 20 Matt Bailey Google Ads is a powerful, but challenging advertising channel. What does it take to create successful campaigns? I asked Brad Geddes of BGTheory to explain. Matt talks with Google Ads expert Brad Geddes about the recent changes to Google Ads. Increasingly, advertising is becoming more complex, creating difficult choices for SMB's. Budgets, technology, confusing language, and G4 or Universal?!? Who can handle all of this? This is why we talk to Brad. Learn more about your ad choices. Visit megaphone.fm/adchoices Matt talks with Google Ads expert Brad Geddes about the recent changes to Google Ads. Increasingly, advertising is becoming more complex, creating difficult choices for SMB's. Budgets, technology, confusing language, and G4 or Universal?!?

Who can handle all of this? This is why we talk to Brad.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3795 no Black Friday and Email Marketing: The Most Wonderful Time of the (Marketing) Year https://www.sitelogicmarketing.com/podcast-holiday-emails/ Many retailers make 50-75% of their revenue in the last 2 weeks of November and first weeks of December. Email is the cornerstone marketing tool for retailers as they ramp up efforts to reach customer, gain new customers, and increase sales. Email Marketing guru Jeanne Jennings shares holiday email marketing practices along with a few tactics that might surprise you. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 16 Nov 2021 14:00:00 -0000 full 6 19 Matt Bailey Email and the Holidays - that time of the year when every mailbox is full of gift ideas! How does an Email Marketer prepare for the holidays? Many retailers make 50-75% of their revenue in the last 2 weeks of November and first weeks of December. Email is the cornerstone marketing tool for retailers as they ramp up efforts to reach customer, gain new customers, and increase sales. Email Marketing guru Jeanne Jennings shares holiday email marketing practices along with a few tactics that might surprise you. Learn more about your ad choices. Visit megaphone.fm/adchoices Many retailers make 50-75% of their revenue in the last 2 weeks of November and first weeks of December. Email is the cornerstone marketing tool for retailers as they ramp up efforts to reach customer, gain new customers, and increase sales. Email Marketing guru Jeanne Jennings shares holiday email marketing practices along with a few tactics that might surprise you.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3985 no Do You Have A Realistic Customer Journey? https://www.sitelogicmarketing.com/podcast-customer-journey/ What does it take to build a real-world customer journey?  After reading a well-known source that claimed that people "don't just wake up and decide to buy," Matt takes issue with the formulaic and template-driven journey. Because people really do wake up and buy things without traveling the marketer's well-planned journey. Mary Czarnecki joins in to provide practical advice about the development and considerations of building realistic and usable customer journeys. Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 22 Oct 2021 05:05:39 -0000 full 6 18 Matt Bailey Evaluate Your Customer Journey for Fun and Profit! What does it take to build a real-world customer journey?  After reading a well-known source that claimed that people "don't just wake up and decide to buy," Matt takes issue with the formulaic and template-driven journey. Because people really do wake up and buy things without traveling the marketer's well-planned journey. Mary Czarnecki joins in to provide practical advice about the development and considerations of building realistic and usable customer journeys. Learn more about your ad choices. Visit megaphone.fm/adchoices What does it take to build a real-world customer journey? 

After reading a well-known source that claimed that people "don't just wake up and decide to buy," Matt takes issue with the formulaic and template-driven journey. Because people really do wake up and buy things without traveling the marketer's well-planned journey. Mary Czarnecki joins in to provide practical advice about the development and considerations of building realistic and usable customer journeys.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3763 no The Rich Value of Multiculturalism https://www.sitelogicmarketing.com/podcast-multicultural/ Multiculturalism is not just a good idea in marketing, but good practice in life to understand and relate to the rich experiences brought by other cultures. In marketing, we can be very tone-deaf with messaging if we haven't considered or researched our message with other cultures and their values.  Understanding the needs, attitudes, and values of others enables you to create, market, and build a better product for a wider audience. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 29 Sep 2021 15:25:00 -0000 full 6 18 Matt Bailey Multiculturalism is not just a good idea in marketing, but good practice in life to understand and relate to the rich experiences brought by other cultures. Multiculturalism is not just a good idea in marketing, but good practice in life to understand and relate to the rich experiences brought by other cultures. In marketing, we can be very tone-deaf with messaging if we haven't considered or researched our message with other cultures and their values.  Understanding the needs, attitudes, and values of others enables you to create, market, and build a better product for a wider audience. Learn more about your ad choices. Visit megaphone.fm/adchoices Multiculturalism is not just a good idea in marketing, but good practice in life to understand and relate to the rich experiences brought by other cultures. In marketing, we can be very tone-deaf with messaging if we haven't considered or researched our message with other cultures and their values. 

Understanding the needs, attitudes, and values of others enables you to create, market, and build a better product for a wider audience.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3796 no Why is SEO so Undervalued? https://www.sitelogicmarketing.com/podcast-undervalued-seo/ Greg Jarboe joins Matt to talk about the "undervaluing" of SEO. Both long-time experts see search engines providing the bulk of visits to websites through analytics. Yet, despite the evidence, companies are spending more and applying more resources to social media and new unproven platforms! Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 14 Sep 2021 18:53:09 -0000 full 6 17 Matt Bailey For most companies, search is by far the best source of visits. So why are companies more pouring time and resources into building 3rd party platforms rather than their own property? Greg Jarboe joins Matt to talk about the "undervaluing" of SEO. Both long-time experts see search engines providing the bulk of visits to websites through analytics. Yet, despite the evidence, companies are spending more and applying more resources to social media and new unproven platforms! Learn more about your ad choices. Visit megaphone.fm/adchoices Greg Jarboe joins Matt to talk about the "undervaluing" of SEO. Both long-time experts see search engines providing the bulk of visits to websites through analytics. Yet, despite the evidence, companies are spending more and applying more resources to social media and new unproven platforms!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3745 no Privacy, Data Ownership, & Google Analytics https://www.sitelogicmarketing.com/podcast-privacy-data-analytics/ Stéphane Hamel has given data and privacy a lot of thought, If you are concerned about data and privacy issues, then listen in as Stéphane outlines critical ownership issues of data and the consumer expectation of privacy. In the last half of the show, Matt and Stéphane discuss the problems with Google's G4 Analytics rollout and development. Does Google really know their audience? Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 24 Aug 2021 12:58:51 -0000 full 6 16 Matt Bailey Analytics Guru Stéphane Hamel joins Matt to discuss privacy, data and Google's G4 Analytics Stéphane Hamel has given data and privacy a lot of thought, If you are concerned about data and privacy issues, then listen in as Stéphane outlines critical ownership issues of data and the consumer expectation of privacy. In the last half of the show, Matt and Stéphane discuss the problems with Google's G4 Analytics rollout and development. Does Google really know their audience? Learn more about your ad choices. Visit megaphone.fm/adchoices Stéphane Hamel has given data and privacy a lot of thought, If you are concerned about data and privacy issues, then listen in as Stéphane outlines critical ownership issues of data and the consumer expectation of privacy.

In the last half of the show, Matt and Stéphane discuss the problems with Google's G4 Analytics rollout and development. Does Google really know their audience?


Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3982 no Therapy for Marketers https://www.sitelogicmarketing.com/podcast-therapy-for-marketers/ Mary Czarnecki joins me to talk about issues that marketers face. As we both train for the Association of National Advertisers, we see a lot of similar issues in marketing departments across the spectrum. We've found that most of the problems are not unique! In fact, the vast majority of problems, frustrations, and difficulties are universal experiences. So lay back on the couch with a cup of coffee and listen in to a bit of therapy. Things will get better! Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 10 Aug 2021 14:39:00 -0000 full 6 15 Matt Bailey We're all in this together, as many of a marketer's problems are universal. Mary Czarnecki joins me to talk about issues that marketers face. As we both train for the Association of National Advertisers, we see a lot of similar issues in marketing departments across the spectrum. We've found that most of the problems are not unique! In fact, the vast majority of problems, frustrations, and difficulties are universal experiences. So lay back on the couch with a cup of coffee and listen in to a bit of therapy. Things will get better! Learn more about your ad choices. Visit megaphone.fm/adchoices Mary Czarnecki joins me to talk about issues that marketers face. As we both train for the Association of National Advertisers, we see a lot of similar issues in marketing departments across the spectrum.

We've found that most of the problems are not unique! In fact, the vast majority of problems, frustrations, and difficulties are universal experiences.

So lay back on the couch with a cup of coffee and listen in to a bit of therapy. Things will get better!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3643 no Google's Page Experience Algorithm Update https://www.sitelogicmarketing.com/podcast-google-cwv-update/ Google’s new update hit in May, Core Web Vitals or Page Experience. This update focuses more on technical aspects of the site than content. However, at the same time, Google discontinued AMP, in which publishers had to invest heavily to maintain their presence in the search results. These changes will strain the Google-publisher relationship even further. Even more, because of the technical nature of the update, many businesses are simply unable to do much to accommodate this. Either legacy code that can’t be changed or 3rd party Content Management Systems that all have their own nuances, it is mainly on them to accommodate this update.  But is Google's influence waning? Many signs point to an industry that is tired of being forced to react to Google's decisions and whims. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 20 Jul 2021 13:00:00 -0000 full 6 14 Matt Bailey Google's 800 pound tactics that force the industry to react. Google’s new update hit in May, Core Web Vitals or Page Experience. This update focuses more on technical aspects of the site than content. However, at the same time, Google discontinued AMP, in which publishers had to invest heavily to maintain their presence in the search results. These changes will strain the Google-publisher relationship even further. Even more, because of the technical nature of the update, many businesses are simply unable to do much to accommodate this. Either legacy code that can’t be changed or 3rd party Content Management Systems that all have their own nuances, it is mainly on them to accommodate this update.  But is Google's influence waning? Many signs point to an industry that is tired of being forced to react to Google's decisions and whims. Learn more about your ad choices. Visit megaphone.fm/adchoices Google’s new update hit in May, Core Web Vitals or Page Experience. This update focuses more on technical aspects of the site than content.

However, at the same time, Google discontinued AMP, in which publishers had to invest heavily to maintain their presence in the search results. These changes will strain the Google-publisher relationship even further.

Even more, because of the technical nature of the update, many businesses are simply unable to do much to accommodate this. Either legacy code that can’t be changed or 3rd party Content Management Systems that all have their own nuances, it is mainly on them to accommodate this update. 

But is Google's influence waning? Many signs point to an industry that is tired of being forced to react to Google's decisions and whims.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3983 no 6 SEO Myths that Won't Go Away https://www.sitelogicmarketing.com/podcast-seo-myths/ T. Osinubi joins Matt to work through some of these myths, as they attempt to explain the reasoning behind them, and whey they don't work. They make a few attempts to consider why these myths might be still alive, but in the end they do what they do best and provide common sense views about how to optimize and develop websites for rankings. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 07 Jul 2021 15:21:25 -0000 full 6 13 Matt Bailey SEO can be confusing, but it isn't helped by people and agencies that perpetuate these myths as legitimate tactics. T. Osinubi joins Matt to work through some of these myths, as they attempt to explain the reasoning behind them, and whey they don't work. They make a few attempts to consider why these myths might be still alive, but in the end they do what they do best and provide common sense views about how to optimize and develop websites for rankings. Learn more about your ad choices. Visit megaphone.fm/adchoices T. Osinubi joins Matt to work through some of these myths, as they attempt to explain the reasoning behind them, and whey they don't work. They make a few attempts to consider why these myths might be still alive, but in the end they do what they do best and provide common sense views about how to optimize and develop websites for rankings.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 4223 no Ancient Philosophy and Modern Marketing - What Can We Learn? https://www.sitelogicmarketing.com/podcast-philosophy-marketing/ What can we, as modern marketers and advertisers leaning into the 21st century, learn from Ancient philosophy? We have a lot to learn, according to Industrial Philosopher, Christina DiGiacomo. With 20 years in advertising and 10 years studying Practical Philosophy, she brings a fresh approach from history to solving the many issues that we face today. Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 17 Jun 2021 16:10:18 -0000 full 6 12 Matt Bailey Over 2,000 years ago, Aristotle taught how to persuade people in his book, Rhetoric and Poetics. Nothing much has changed. What can we, as modern marketers and advertisers leaning into the 21st century, learn from Ancient philosophy? We have a lot to learn, according to Industrial Philosopher, Christina DiGiacomo. With 20 years in advertising and 10 years studying Practical Philosophy, she brings a fresh approach from history to solving the many issues that we face today. Learn more about your ad choices. Visit megaphone.fm/adchoices What can we, as modern marketers and advertisers leaning into the 21st century, learn from Ancient philosophy? We have a lot to learn, according to Industrial Philosopher, Christina DiGiacomo. With 20 years in advertising and 10 years studying Practical Philosophy, she brings a fresh approach from history to solving the many issues that we face today.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2903 Influencer "Minor Leagues" - Celebrity Over Authority https://www.sitelogicmarketing.com/schaefer-influencers/ Matt interviews Mark Schaefer about his recent article, "Emphasis on celebrity over authority is blowing up influencer strategy." Mark explains how influencers are made up of the top tier of celebrities, then the next tier of authorities or content experts. Finally, the "minor leagues" which is made up of aspiring influencers. However, aspiring influencers are adept at curating their celebrity, but not their expertise or authority in any specific content. Will this limit their commercial viability or the ability of an advertiser to find a relevant partner? Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 01 Jun 2021 14:00:00 -0000 full 6 11 Matt Bailey An interview with Mark Schaefer about the new generation of influencers and their impact on influence marketing. Matt interviews Mark Schaefer about his recent article, "Emphasis on celebrity over authority is blowing up influencer strategy." Mark explains how influencers are made up of the top tier of celebrities, then the next tier of authorities or content experts. Finally, the "minor leagues" which is made up of aspiring influencers. However, aspiring influencers are adept at curating their celebrity, but not their expertise or authority in any specific content. Will this limit their commercial viability or the ability of an advertiser to find a relevant partner? Learn more about your ad choices. Visit megaphone.fm/adchoices Matt interviews Mark Schaefer about his recent article, "Emphasis on celebrity over authority is blowing up influencer strategy."

Mark explains how influencers are made up of the top tier of celebrities, then the next tier of authorities or content experts. Finally, the "minor leagues" which is made up of aspiring influencers.

However, aspiring influencers are adept at curating their celebrity, but not their expertise or authority in any specific content. Will this limit their commercial viability or the ability of an advertiser to find a relevant partner?

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2933 How to Ask Good Questions https://www.sitelogicmarketing.com/podcast-how-to-ask-questions/ Matt Bailey talks with linguist and educator, Norah Jones about the importance and value of learning to ask questions. Questions enable us to give voice to our curiosity and “tap into humanity.” Unfortunately, in too many environments (home, school, work) we are discouraged from asking questions, as they delay meetings, challenge assumptions, or create additional work. Questions can be seen as disruptive or challenging, yet they create clearer definitions, develop learning and understanding, and enable innovative approaches to solve problems. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 18 May 2021 13:49:02 -0000 full 6 10 Matt Bailey Neil Postman said that question question-asking is the single greatest tool that humans have. Yet why do we not teach and encourage this valuable skill? Matt Bailey talks with linguist and educator, Norah Jones about the importance and value of learning to ask questions. Questions enable us to give voice to our curiosity and “tap into humanity.” Unfortunately, in too many environments (home, school, work) we are discouraged from asking questions, as they delay meetings, challenge assumptions, or create additional work. Questions can be seen as disruptive or challenging, yet they create clearer definitions, develop learning and understanding, and enable innovative approaches to solve problems. Learn more about your ad choices. Visit megaphone.fm/adchoices Matt Bailey talks with linguist and educator, Norah Jones about the importance and value of learning to ask questions. Questions enable us to give voice to our curiosity and “tap into humanity.”

Unfortunately, in too many environments (home, school, work) we are discouraged from asking questions, as they delay meetings, challenge assumptions, or create additional work.

Questions can be seen as disruptive or challenging, yet they create clearer definitions, develop learning and understanding, and enable innovative approaches to solve problems.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 4247 no Trust and the Digital Economy https://www.sitelogicmarketing.com/podcast-value-trust/ John Marshall joins Matt to follow up on his previous appearance on Endless Coffee Cup, where he talked about his new book, Free is Bad. They talk about the reception of the book and the prevailing opinions about online privacy. John shares about his upcoming series of videos, “Can I Trust It?” which brings up another line of discussion about the value of trust in the Digital Economy. With social media suffering failures, hacks, scrapes, and investigations weekly, how do you know who or what to trust? Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 27 Apr 2021 13:50:48 -0000 Trust and the Digital Economy full 6 9 Matt Bailey In an internet full of fakes, frauds, and fiction, who or what can we trust? John Marshall joins Matt to follow up on his previous appearance on Endless Coffee Cup, where he talked about his new book, Free is Bad. They talk about the reception of the book and the prevailing opinions about online privacy. John shares about his upcoming series of videos, “Can I Trust It?” which brings up another line of discussion about the value of trust in the Digital Economy. With social media suffering failures, hacks, scrapes, and investigations weekly, how do you know who or what to trust? Learn more about your ad choices. Visit megaphone.fm/adchoices John Marshall joins Matt to follow up on his previous appearance on Endless Coffee Cup, where he talked about his new book, Free is Bad. They talk about the reception of the book and the prevailing opinions about online privacy.

John shares about his upcoming series of videos, “Can I Trust It?” which brings up another line of discussion about the value of trust in the Digital Economy. With social media suffering failures, hacks, scrapes, and investigations weekly, how do you know who or what to trust?

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3695 Is Education Necessary for Digital Marketing? https://www.sitelogicmarketing.com/podcast-outta-context/ Many in the digital marketing industry think that a formal education is unnecessary. T. Adeola Osinubi not only disagrees with that thought but is also taking action to remedy the situation.  In his book, Straight Outta Context, he explains how he was taken in by bad actors who were more than happy to take his money and teach outdated, questionable and even dangerous techniques to gain rankings in Google.  It wasn’t until he enrolled into a degree program that he learned the marketing principles, formal approaches, and industry best practices. He now teaches others not to be taken in by the “just Google it” crowd as an alternative to education. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 13 Apr 2021 14:29:12 -0000 Is Education Necessary for Digital Marketing? full 6 8 Matt Bailey An Interview with T. Adeola Osinubi about his experiences and his new book, "Straight Outta Context" Many in the digital marketing industry think that a formal education is unnecessary. T. Adeola Osinubi not only disagrees with that thought but is also taking action to remedy the situation.  In his book, Straight Outta Context, he explains how he was taken in by bad actors who were more than happy to take his money and teach outdated, questionable and even dangerous techniques to gain rankings in Google.  It wasn’t until he enrolled into a degree program that he learned the marketing principles, formal approaches, and industry best practices. He now teaches others not to be taken in by the “just Google it” crowd as an alternative to education. Learn more about your ad choices. Visit megaphone.fm/adchoices Many in the digital marketing industry think that a formal education is unnecessary. T. Adeola Osinubi not only disagrees with that thought but is also taking action to remedy the situation. 

In his book, Straight Outta Context, he explains how he was taken in by bad actors who were more than happy to take his money and teach outdated, questionable and even dangerous techniques to gain rankings in Google.

 It wasn’t until he enrolled into a degree program that he learned the marketing principles, formal approaches, and industry best practices. He now teaches others not to be taken in by the “just Google it” crowd as an alternative to education.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3890 Google's "Smart Campaigns" Aren't So Smart https://www.sitelogicmarketing.com/podcast-googlesmartcampaigns/ Matt and Ashley evaluate the beginner advertiser experience on Google Ads. Called "Smart Campaigns," new advertisers signing up for Google Ads search ads are being treated to a “training-wheel” experience, according to Matt. Matt and Ashley look at the set-up process through the eyes of a new advertiser and find too many areas where the instructions are unclear, incomplete, or simply unavailable.   So why are new advertisers being forced into this format? It has everything to do with Google’s machine learning. To start their Smart Campaign, advertisers must allow Google to make changes to their ad headlines, ad copy, keywords, and keyword matching. Google is striving to make the ad experience purely automated, but it doesn’t seem ready for prime time just yet. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 30 Mar 2021 16:46:00 -0000 Google's "Smart Campaigns" Aren't So Smart full 6 7 Matt Bailey Why do Google Ads "Smart Campaigns" remove important tools and reports? Matt and Ashley evaluate the beginner advertiser experience on Google Ads. Called "Smart Campaigns," new advertisers signing up for Google Ads search ads are being treated to a “training-wheel” experience, according to Matt. Matt and Ashley look at the set-up process through the eyes of a new advertiser and find too many areas where the instructions are unclear, incomplete, or simply unavailable.   So why are new advertisers being forced into this format? It has everything to do with Google’s machine learning. To start their Smart Campaign, advertisers must allow Google to make changes to their ad headlines, ad copy, keywords, and keyword matching. Google is striving to make the ad experience purely automated, but it doesn’t seem ready for prime time just yet. Learn more about your ad choices. Visit megaphone.fm/adchoices Matt and Ashley evaluate the beginner advertiser experience on Google Ads.

Called "Smart Campaigns," new advertisers signing up for Google Ads search ads are being treated to a “training-wheel” experience, according to Matt. Matt and Ashley look at the set-up process through the eyes of a new advertiser and find too many areas where the instructions are unclear, incomplete, or simply unavailable.  

So why are new advertisers being forced into this format? It has everything to do with Google’s machine learning. To start their Smart Campaign, advertisers must allow Google to make changes to their ad headlines, ad copy, keywords, and keyword matching. Google is striving to make the ad experience purely automated, but it doesn’t seem ready for prime time just yet.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 5455 no Influence, Not Influencers https://www.sitelogicmarketing.com/podcast-influence-not-influencers/ Jason Falls joins Matt to discuss the power of influence in marketing, rather than the emphasis on influencers. Most of what is called influencer marketing misses the mark, according to Jason, as it focuses on the wrong things.  Gaining partners that align with your message and your objectives are much more important. Jason points us in the right direction with his 4 methods of creating and measuring influence from his latest book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 16 Mar 2021 20:57:07 -0000 full 6 6 Matt Bailey Influencer Marketing has captured the attention of many, but building your business takes more more than getting an influencer. Jason Falls joins Matt to discuss the power of influence in marketing, rather than the emphasis on influencers. Most of what is called influencer marketing misses the mark, according to Jason, as it focuses on the wrong things.  Gaining partners that align with your message and your objectives are much more important. Jason points us in the right direction with his 4 methods of creating and measuring influence from his latest book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand. Learn more about your ad choices. Visit megaphone.fm/adchoices Jason Falls joins Matt to discuss the power of influence in marketing, rather than the emphasis on influencers. Most of what is called influencer marketing misses the mark, according to Jason, as it focuses on the wrong things.  Gaining partners that align with your message and your objectives are much more important. Jason points us in the right direction with his 4 methods of creating and measuring influence from his latest book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3914 no How to Create Amazing Content on YouTube https://www.sitelogicmarketing.com/podcast-youtube-creators/ Greg Jarboe joins Matt again to follow-up on their earlier conversation about YouTube’s Secret Sauce. In this episode, they dive into further aspects of creating great content, which is a simple formula: Get better every day. The best advice is to avoid the “silver bullet” mentality (put everything into one video with the intent and purpose to go viral) and to methodically create, assess, learn, and create more. The headlines might be full of overnight sensations and viral stories, but the consistently amazing video producers are ones that have been working hard; perfecting their approach based on analytics, response rates, and feedback.  Greg shares stories that will motivate you to find your own story and to tell it with creative flair. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 02 Mar 2021 15:15:49 -0000 How to Create Amazing Content on YouTube full 6 5 Matt Bailey Increase views, extend watch time, and create share-ability in your videos Greg Jarboe joins Matt again to follow-up on their earlier conversation about YouTube’s Secret Sauce. In this episode, they dive into further aspects of creating great content, which is a simple formula: Get better every day. The best advice is to avoid the “silver bullet” mentality (put everything into one video with the intent and purpose to go viral) and to methodically create, assess, learn, and create more. The headlines might be full of overnight sensations and viral stories, but the consistently amazing video producers are ones that have been working hard; perfecting their approach based on analytics, response rates, and feedback.  Greg shares stories that will motivate you to find your own story and to tell it with creative flair. Learn more about your ad choices. Visit megaphone.fm/adchoices Greg Jarboe joins Matt again to follow-up on their earlier conversation about YouTube’s Secret Sauce. In this episode, they dive into further aspects of creating great content, which is a simple formula: Get better every day.

The best advice is to avoid the “silver bullet” mentality (put everything into one video with the intent and purpose to go viral) and to methodically create, assess, learn, and create more. The headlines might be full of overnight sensations and viral stories, but the consistently amazing video producers are ones that have been working hard; perfecting their approach based on analytics, response rates, and feedback. 

Greg shares stories that will motivate you to find your own story and to tell it with creative flair.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3752 no Email Isn't Going Anywhere! https://www.sitelogicmarketing.com/podcast-emailrocks/ Join us as Email expert Jeanne Jennings shares her email insights, practical advice for marketers, keys to grow your list and engage your customers. Email is “the rich old grandmother” as Jeanne explains. Far from being a tired and predictable medium, Email is a dynamic nurturing and loyalty-building platform that still provides the best ROI in the business. Even more, it can be optimized to build even more ROI for those who are willing to invest time, effort, and development of their lists. Relevancy is the key to the game, and Email provides a solid basis for any business to grow. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 16 Feb 2021 21:07:36 -0000 Email Isn't Going Anywhere! full 6 4 Matt Bailey Email is the steady, reliable channel that marketers dismiss at their own risk. Join us as Email expert Jeanne Jennings shares her email insights, practical advice for marketers, keys to grow your list and engage your customers. Email is “the rich old grandmother” as Jeanne explains. Far from being a tired and predictable medium, Email is a dynamic nurturing and loyalty-building platform that still provides the best ROI in the business. Even more, it can be optimized to build even more ROI for those who are willing to invest time, effort, and development of their lists. Relevancy is the key to the game, and Email provides a solid basis for any business to grow. Learn more about your ad choices. Visit megaphone.fm/adchoices Join us as Email expert Jeanne Jennings shares her email insights, practical advice for marketers, keys to grow your list and engage your customers.

Email is “the rich old grandmother” as Jeanne explains. Far from being a tired and predictable medium, Email is a dynamic nurturing and loyalty-building platform that still provides the best ROI in the business. Even more, it can be optimized to build even more ROI for those who are willing to invest time, effort, and development of their lists. Relevancy is the key to the game, and Email provides a solid basis for any business to grow.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3921 no Exploring Our Primal Brain https://www.sitelogicmarketing.com/podcast-primal-brain Unleash Your Primal Brain Matt interviews Time Ash ahead of the release of his book, “Unleash Your Primal Brain.” Tim Ash is one of the industry’s leading experts on conversion optimization. He has used his education and background in Cognitive Science and Computer Engineering to distinguish his approach. Matt & Tim discuss how evolutionary psychology explains many of the behaviors that users exhibit and how marketers can adapt many of these principles into their campaigns. Seemingly subtle cues can greatly influence people’s choices and behavior.  Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 02 Feb 2021 17:48:00 -0000 Exploring Our Primal Brain full 6 3 Matt Bailey How Evolutionary Psychology and Behavioral Science Inform Our Choices and Behavior. Unleash Your Primal Brain Matt interviews Time Ash ahead of the release of his book, “Unleash Your Primal Brain.” Tim Ash is one of the industry’s leading experts on conversion optimization. He has used his education and background in Cognitive Science and Computer Engineering to distinguish his approach. Matt & Tim discuss how evolutionary psychology explains many of the behaviors that users exhibit and how marketers can adapt many of these principles into their campaigns. Seemingly subtle cues can greatly influence people’s choices and behavior.  Learn more about your ad choices. Visit megaphone.fm/adchoices Unleash Your Primal Brain

Matt interviews Time Ash ahead of the release of his book, “Unleash Your Primal Brain.”

Tim Ash is one of the industry’s leading experts on conversion optimization. He has used his education and background in Cognitive Science and Computer Engineering to distinguish his approach.

Matt & Tim discuss how evolutionary psychology explains many of the behaviors that users exhibit and how marketers can adapt many of these principles into their campaigns. Seemingly subtle cues can greatly influence people’s choices and behavior. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3350 YouTube's Secret Sauce https://www.sitelogicmarketing.com/podcast-youtube-sauce/ YouTube is dominated by creators, instructors, and seemingly everyday people. As opposed to major media platforms such as AppleTV, Netflix, Amazon, and others, YouTube has enabled people to create and develop content that is consumed by audiences around the world. How were creators able to grasp and develop this platform, while the brands lagged behind? Even today, only a handful of brands create consistently good content on YouTube and use it effectively in their marketing strategy. Author, lecturer, industry expert Greg Jarboe joins Matt to talk about the power and influence of YouTube. From the beginnings of curated video to the explosion of content that is uploaded every day, Greg provides the essential ingredients to engage and enchant audiences through video. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 19 Jan 2021 15:57:43 -0000 full 6 2 Matt Bailey How to Reach, Engage and Enchant Audiences with Video Marketing YouTube is dominated by creators, instructors, and seemingly everyday people. As opposed to major media platforms such as AppleTV, Netflix, Amazon, and others, YouTube has enabled people to create and develop content that is consumed by audiences around the world. How were creators able to grasp and develop this platform, while the brands lagged behind? Even today, only a handful of brands create consistently good content on YouTube and use it effectively in their marketing strategy. Author, lecturer, industry expert Greg Jarboe joins Matt to talk about the power and influence of YouTube. From the beginnings of curated video to the explosion of content that is uploaded every day, Greg provides the essential ingredients to engage and enchant audiences through video. Learn more about your ad choices. Visit megaphone.fm/adchoices YouTube is dominated by creators, instructors, and seemingly everyday people. As opposed to major media platforms such as AppleTV, Netflix, Amazon, and others, YouTube has enabled people to create and develop content that is consumed by audiences around the world.

How were creators able to grasp and develop this platform, while the brands lagged behind? Even today, only a handful of brands create consistently good content on YouTube and use it effectively in their marketing strategy.

Author, lecturer, industry expert Greg Jarboe joins Matt to talk about the power and influence of YouTube. From the beginnings of curated video to the explosion of content that is uploaded every day, Greg provides the essential ingredients to engage and enchant audiences through video.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3817 B2B Virtual Selling Skills Fall Short https://www.sitelogicmarketing.com/podcast-b2b-virtual-selling/ In large part, B2B sellers have not developed virtual selling skills. A recent survey showed that the B2B virtual selling process is broken - but it is not because of the technology! Rather, when virtual presentations remove the sizzle, buyers don't see much substance. In the world of B2B sales, personality, charm, and instincts tend to rule the day and win customer's hearts and minds. However, when forced to move to virtual meetings and presentations, many salespeople have simply fallen flat. Despite the challenges, the inability to transition to a virtual selling format has set back many salespeople, but it isn't because of the technology! A recent eMarketer survey showed that there are some issues with using technology and managing a virtual meeting. Of the top Virtual Selling Mistakes in this list, responsiveness, preparation, presentation skills, and writing skills are noted as being consistent mistakes displayed by sellers. While the pandemic isn't to blame for a lack of these skills, it does expose the B2B sales experience. These issues didn't just appear, but they have become more noticeable and harder to hide. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 05 Jan 2021 15:43:00 -0000 B2B Virtual Selling Skills Fall Short full 6 1 Matt Bailey Exposed by the Pandemic, B2B Virtual Selling Skills Fall Short In large part, B2B sellers have not developed virtual selling skills. A recent survey showed that the B2B virtual selling process is broken - but it is not because of the technology! Rather, when virtual presentations remove the sizzle, buyers don't see much substance. In the world of B2B sales, personality, charm, and instincts tend to rule the day and win customer's hearts and minds. However, when forced to move to virtual meetings and presentations, many salespeople have simply fallen flat. Despite the challenges, the inability to transition to a virtual selling format has set back many salespeople, but it isn't because of the technology! A recent eMarketer survey showed that there are some issues with using technology and managing a virtual meeting. Of the top Virtual Selling Mistakes in this list, responsiveness, preparation, presentation skills, and writing skills are noted as being consistent mistakes displayed by sellers. While the pandemic isn't to blame for a lack of these skills, it does expose the B2B sales experience. These issues didn't just appear, but they have become more noticeable and harder to hide. Learn more about your ad choices. Visit megaphone.fm/adchoices In large part, B2B sellers have not developed virtual selling skills. A recent survey showed that the B2B virtual selling process is broken - but it is not because of the technology! Rather, when virtual presentations remove the sizzle, buyers don't see much substance.

In the world of B2B sales, personality, charm, and instincts tend to rule the day and win customer's hearts and minds. However, when forced to move to virtual meetings and presentations, many salespeople have simply fallen flat. Despite the challenges, the inability to transition to a virtual selling format has set back many salespeople, but it isn't because of the technology!

A recent eMarketer survey showed that there are some issues with using technology and managing a virtual meeting. Of the top Virtual Selling Mistakes in this list, responsiveness, preparation, presentation skills, and writing skills are noted as being consistent mistakes displayed by sellers. While the pandemic isn't to blame for a lack of these skills, it does expose the B2B sales experience. These issues didn't just appear, but they have become more noticeable and harder to hide.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 4324 no The Myth of Micro-Targeting https://traffic.libsyn.com/secure/sitelogic/ECC_050_.mp3 Early this year, Dutch publisher Nederlandse Publieke Omroep stopped using third-party cookies and went to contextual-only advertising on their network of websites. In doing so, they saw a 62% increase in ad revenue compared to the prior year! Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 22 Dec 2020 20:22:00 -0000 The Myth of Micro-Targeting full 5 50 Matt Bailey Killing Cookies Could Save the Publishing Industry Early this year, Dutch publisher Nederlandse Publieke Omroep stopped using third-party cookies and went to contextual-only advertising on their network of websites. In doing so, they saw a 62% increase in ad revenue compared to the prior year! Learn more about your ad choices. Visit megaphone.fm/adchoices Early this year, Dutch publisher Nederlandse Publieke Omroep stopped using third-party cookies and went to contextual-only advertising on their network of websites. In doing so, they saw a 62% increase in ad revenue compared to the prior year!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3854 no Online News, Clickbait, and Digital Literacy Nolan Higdon, author of The Anatomy of Fake News, joins Matt again to talk about the post-election analysis of clickbait, fake news, and issues of digital literacy. This conversation reaches into many related facets, such as critical thinking, content marketing, ad fraud, and logical fallacies. Listen in to hear why Matt speculates that the “straw-man” fallacy no longer exists. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 08 Dec 2020 06:00:00 -0000 full 49 Matt Bailey Nolan Higdon, author of The Anatomy of Fake News, joins Matt again to talk about the post-election analysis of clickbait, fake news, and issues of digital literacy. This conversation reaches into many related facets, such as critical thinking, content marketing, ad fraud, and logical fallacies. Listen in to hear why Matt speculates that the “straw-man” fallacy no longer exists. Learn more about your ad choices. Visit megaphone.fm/adchoices Nolan Higdon, author of The Anatomy of Fake News, joins Matt again to talk about the post-election analysis of clickbait, fake news, and issues of digital literacy. This conversation reaches into many related facets, such as critical thinking, content marketing, ad fraud, and logical fallacies. Listen in to hear why Matt speculates that the “straw-man” fallacy no longer exists.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3343 no Free is Bad https://traffic.libsyn.com/secure/sitelogic/ECC048_FreeIsBad.mp3 Have you ever stopped to think about all of the “free” things that you use every day? Email, Search, Web Browsers, Social Media, Apps, News & Information all cost money, and they have to be paid for somehow. By using these, you are not the customer. The advertiser is the customer, and because of this relationship, the makers of these products answer to the advertisers, not to you. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 24 Nov 2020 15:59:00 -0000 Free is Bad full 5 48 Matt Bailey How the Free Web Hurts Privacy, Truth and Democracy Have you ever stopped to think about all of the “free” things that you use every day? Email, Search, Web Browsers, Social Media, Apps, News & Information all cost money, and they have to be paid for somehow. By using these, you are not the customer. The advertiser is the customer, and because of this relationship, the makers of these products answer to the advertisers, not to you. Learn more about your ad choices. Visit megaphone.fm/adchoices Have you ever stopped to think about all of the “free” things that you use every day? Email, Search, Web Browsers, Social Media, Apps, News & Information all cost money, and they have to be paid for somehow. By using these, you are not the customer. The advertiser is the customer, and because of this relationship, the makers of these products answer to the advertisers, not to you.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 9110 no Marketing Lacks Empathy in a Pandemic https://traffic.libsyn.com/secure/sitelogic/ECC_Marketing_Covid.mp3 Are marketers and marketing media ignoring the economic realities of the pandemic? At the time of this recording, the United States unemployment rate is 7.9% with 10.7 million jobs lost since the start of the lockdowns. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 27 Oct 2020 14:38:00 -0000 Marketing Lacks Empathy in a Pandemic full 5 47 Matt Bailey Are Marketers and Marketing Media Ignoring the Realities? Are marketers and marketing media ignoring the economic realities of the pandemic? At the time of this recording, the United States unemployment rate is 7.9% with 10.7 million jobs lost since the start of the lockdowns. Learn more about your ad choices. Visit megaphone.fm/adchoices Are marketers and marketing media ignoring the economic realities of the pandemic? At the time of this recording, the United States unemployment rate is 7.9% with 10.7 million jobs lost since the start of the lockdowns.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3241 no How to Spot FAKE News https://traffic.libsyn.com/secure/sitelogic/ECC_Higdon-MediaLiteracy_V2.mp3 In this podcast, an interview with Nolan Higdon, author of The Anatomy of Fake News. Matt interviews Author Nolan Higdon about his recent book, The Anatomy of FAKE News. In a lively discussion, Nolan covers the historical roots of fake news (further back than you might imagine) and the features of fake news that make it so dangerous. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 13 Oct 2020 15:07:00 -0000 How to Spot FAKE NEWS full 5 46 Matt Bailey An Interview with Nolan Higdon, Author of The Anatomy of FAKE NEWS In this podcast, an interview with Nolan Higdon, author of The Anatomy of Fake News. Matt interviews Author Nolan Higdon about his recent book, The Anatomy of FAKE News. In a lively discussion, Nolan covers the historical roots of fake news (further back than you might imagine) and the features of fake news that make it so dangerous. Learn more about your ad choices. Visit megaphone.fm/adchoices In this podcast, an interview with Nolan Higdon, author of The Anatomy of Fake News. Matt interviews Author Nolan Higdon about his recent book, The Anatomy of FAKE News. In a lively discussion, Nolan covers the historical roots of fake news (further back than you might imagine) and the features of fake news that make it so dangerous.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3960 no Searching for Keywords https://traffic.libsyn.com/secure/sitelogic/ECC_Keywords.mp3 Keywords are the foundation for digital marketing. They provide in-depth marketing data of searcher intent, word associations, and buying factors. So why is this important tool so overlooked? And why is Google slowly taking keyword data away? Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 28 Sep 2020 14:27:00 -0000 Searching for Keywords full 5 45 Matt Bailey Don't Overlook This Powerful Marketing Tool Keywords are the foundation for digital marketing. They provide in-depth marketing data of searcher intent, word associations, and buying factors. So why is this important tool so overlooked? And why is Google slowly taking keyword data away? Learn more about your ad choices. Visit megaphone.fm/adchoices Keywords are the foundation for digital marketing. They provide in-depth marketing data of searcher intent, word associations, and buying factors. So why is this important tool so overlooked? And why is Google slowly taking keyword data away?

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3736 no Is the Sales Funnel Dead? https://traffic.libsyn.com/secure/sitelogic/SalesFunnel.mp3 Is the Traditional Sales Funnel an Effective Tool in Modern Digital Marketing? Is it it dying because sales and marketing can’t agree? Many marketers are not able to track leads beyond the hand-off to sales, which prevents them from measuring the quality of those leads. Learn how breaking down silos, corporate politics and walled data is critical for the modern selling process. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 02 Sep 2020 16:40:00 -0000 Is the Sales Funnel Dead? full 5 44 Matt Bailey Is the Traditional Sales Funnel an Effective Tool in Modern Digital Marketing?  Is the Traditional Sales Funnel an Effective Tool in Modern Digital Marketing? Is it it dying because sales and marketing can’t agree? Many marketers are not able to track leads beyond the hand-off to sales, which prevents them from measuring the quality of those leads. Learn how breaking down silos, corporate politics and walled data is critical for the modern selling process. Learn more about your ad choices. Visit megaphone.fm/adchoices Is the Traditional Sales Funnel an Effective Tool in Modern Digital Marketing? Is it it dying because sales and marketing can’t agree? Many marketers are not able to track leads beyond the hand-off to sales, which prevents them from measuring the quality of those leads. Learn how breaking down silos, corporate politics and walled data is critical for the modern selling process.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3358 no Decoding Google https://traffic.libsyn.com/secure/sitelogic/ECC_Decoding_Google_SEO_Studies.mp3 Can we trust studies that claim to decode Google? Many SEO companies employ tests and studies to understand the nuances of Google's algorithm. However, are these studies valid or do they have any statistical significance? Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 13 Aug 2020 16:03:00 -0000 Can we really decode Google? full 5 43 Matt Bailey Can we trust studies that claim to decode Google? Can we trust studies that claim to decode Google? Many SEO companies employ tests and studies to understand the nuances of Google's algorithm. However, are these studies valid or do they have any statistical significance? Learn more about your ad choices. Visit megaphone.fm/adchoices Can we trust studies that claim to decode Google? Many SEO companies employ tests and studies to understand the nuances of Google's algorithm. However, are these studies valid or do they have any statistical significance?

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 5374 no The Amazing World of Ad Fraud https://traffic.libsyn.com/secure/sitelogic/ECC_Dr_Augustine_Fou_Ad_Fraud.mp3 My guest is Dr Augustine Fou, an Ad Fraud expert. If you don’t follow his updates and content on LinkedIn, then I highly recommend that you do, as it will simply blow your mind how much ad spend is wasted on bots, inflated views, and networks of fraudulent websites. Grab your coffee, sit back and strap in for this wild ride into the world of ad fraud, some things may shock you, so be careful not to spit out your coffee on your keyboard! Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 02 Jul 2020 16:49:00 -0000 The Amazing World of Ad Fraud full 5 42 Matt Bailey A recent ISBA Programmatic Supply Chain Transparency Study – found no transparency and that 15% of ad spend simply “disappears” into the system, without a trace. Only about 50 cents of every dollar of programmatic spend goes to the publisher As... My guest is Dr Augustine Fou, an Ad Fraud expert. If you don’t follow his updates and content on LinkedIn, then I highly recommend that you do, as it will simply blow your mind how much ad spend is wasted on bots, inflated views, and networks of fraudulent websites. Grab your coffee, sit back and strap in for this wild ride into the world of ad fraud, some things may shock you, so be careful not to spit out your coffee on your keyboard! Learn more about your ad choices. Visit megaphone.fm/adchoices My guest is Dr Augustine Fou, an Ad Fraud expert. If you don’t follow his updates and content on LinkedIn, then I highly recommend that you do, as it will simply blow your mind how much ad spend is wasted on bots, inflated views, and networks of fraudulent websites. Grab your coffee, sit back and strap in for this wild ride into the world of ad fraud, some things may shock you, so be careful not to spit out your coffee on your keyboard!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3865 no The Need for Digital Literacy https://traffic.libsyn.com/secure/sitelogic/The_Need_for_Digital_Literacy.mp3 Matt and Ashley met up and recorded a socially-distanced podcast a few weeks ago. Of course, the conversation turned to the overwhelming amount of fake news surrounding COVID-19. But beyond fake news, there is a substantial problem in people’s ability to discern what is true and what is false information online.  Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 10 Jun 2020 13:33:00 -0000 The Need for Digital Literacy full 5 41 Matt Bailey Develop a personal toolset for evaluating information Matt and Ashley met up and recorded a socially-distanced podcast a few weeks ago. Of course, the conversation turned to the overwhelming amount of fake news surrounding COVID-19. But beyond fake news, there is a substantial problem in people’s ability to discern what is true and what is false information online.  Learn more about your ad choices. Visit megaphone.fm/adchoices Matt and Ashley met up and recorded a socially-distanced podcast a few weeks ago. Of course, the conversation turned to the overwhelming amount of fake news surrounding COVID-19. But beyond fake news, there is a substantial problem in people’s ability to discern what is true and what is false information online. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 5536 no How to Create Effective Online Learning Courses https://traffic.libsyn.com/secure/sitelogic/EffectiveOnlineLearning.mp3 Classes are moving online! But is that a good thing? Many are complaining that instructors don’t know how to use the technology, and it might be leaving a bad impression of online/distance learning. Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 09 Apr 2020 15:06:00 -0000 How to Create Effective Online Learning Courses full 5 40 Matt Bailey What does it take to create an effective online learning experience? Classes are moving online! But is that a good thing? Many are complaining that instructors don’t know how to use the technology, and it might be leaving a bad impression of online/distance learning. Learn more about your ad choices. Visit megaphone.fm/adchoices Classes are moving online! But is that a good thing? Many are complaining that instructors don’t know how to use the technology, and it might be leaving a bad impression of online/distance learning.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3262 no Calculating the Return on Training https://traffic.libsyn.com/secure/sitelogic/ECC39_Stebbins-Training.mp3 How does a training manager measure the effectiveness of their training? There are significant obstacles. Most notably competing priorities, lack of data, or simply not knowing where to start. Beyond that, what type of assessments should be used to show that the training was effective?  Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 02 Apr 2020 16:09:00 -0000 How do you measure business training? full 5 39 Matt Bailey How do you measure business training? How does a training manager measure the effectiveness of their training? There are significant obstacles. Most notably competing priorities, lack of data, or simply not knowing where to start. Beyond that, what type of assessments should be used to show that the training was effective?  Learn more about your ad choices. Visit megaphone.fm/adchoices How does a training manager measure the effectiveness of their training? There are significant obstacles. Most notably competing priorities, lack of data, or simply not knowing where to start. Beyond that, what type of assessments should be used to show that the training was effective? 

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2622 no Master Personal Presence Through Your Webcam https://traffic.libsyn.com/secure/sitelogic/Webcam-presence.mp3 As the world events have forced us to do business through the internet, the only external personal interaction is through our webcams. In this episode, Stewart Bewley joins Matt to talk about how we can master our personal presence through the webcam. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 25 Mar 2020 16:50:00 -0000 Master Personal Presence Through Your Webcam full 5 38 Matt Bailey How to improve your webcam meetings As the world events have forced us to do business through the internet, the only external personal interaction is through our webcams. In this episode, Stewart Bewley joins Matt to talk about how we can master our personal presence through the webcam. Learn more about your ad choices. Visit megaphone.fm/adchoices As the world events have forced us to do business through the internet, the only external personal interaction is through our webcams. In this episode, Stewart Bewley joins Matt to talk about how we can master our personal presence through the webcam.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2066 no Tap Into Neuromarketing https://traffic.libsyn.com/secure/sitelogic/37-Neuromarketing.mp3 Did you know that there is a part of your brain that makes decisions quicker than your rational, logical thought? Your unconscious mind reacts quickly to stimulus, which then influences our reactions and rational thinking. For years, advertisers have known and realized that there are techniques that tap into the unconscious mind faster and more effectively than traditional, rational approaches. Chances are, you are swayed by neuromarketing techniques nearly every day, and you don’t even realize it. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 18 Mar 2020 19:41:00 -0000 Tap Into Neuromarketing full 5 37 Matt Bailey How advertising influences our brain Did you know that there is a part of your brain that makes decisions quicker than your rational, logical thought? Your unconscious mind reacts quickly to stimulus, which then influences our reactions and rational thinking. For years, advertisers have known and realized that there are techniques that tap into the unconscious mind faster and more effectively than traditional, rational approaches. Chances are, you are swayed by neuromarketing techniques nearly every day, and you don’t even realize it. Learn more about your ad choices. Visit megaphone.fm/adchoices Did you know that there is a part of your brain that makes decisions quicker than your rational, logical thought? Your unconscious mind reacts quickly to stimulus, which then influences our reactions and rational thinking. For years, advertisers have known and realized that there are techniques that tap into the unconscious mind faster and more effectively than traditional, rational approaches. Chances are, you are swayed by neuromarketing techniques nearly every day, and you don’t even realize it.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 4089 no Don't Go Chasing Algorithms https://traffic.libsyn.com/secure/sitelogic/36-ChasingAlgorithms.mp3 In this episode, Matt and Ashley discuss Google’s latest major algorithm update, Algorithm Bert.  Here’s the interesting part: There is nothing that anyone performing search engine optimization can do to optimize for this algorithm. However, if you have been regularly publishing helpful information to educate your audience and provide helpful content, you’ll probably benefit.  Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 20 Feb 2020 19:30:00 -0000 full 5 36 Matt Bailey What to do when Google changes the search algorithm In this episode, Matt and Ashley discuss Google’s latest major algorithm update, Algorithm Bert.  Here’s the interesting part: There is nothing that anyone performing search engine optimization can do to optimize for this algorithm. However, if you have been regularly publishing helpful information to educate your audience and provide helpful content, you’ll probably benefit.  Learn more about your ad choices. Visit megaphone.fm/adchoices In this episode, Matt and Ashley discuss Google’s latest major algorithm update, Algorithm Bert. 

Here’s the interesting part: There is nothing that anyone performing search engine optimization can do to optimize for this algorithm. However, if you have been regularly publishing helpful information to educate your audience and provide helpful content, you’ll probably benefit. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3891 no Defining Content Marketing https://traffic.libsyn.com/secure/sitelogic/ECC_Content_Marketing.mp3 Content marketing is a huge buzzword, but what it stands for really isn’t all that new. Strip away the buzz and you have attention-grabbing content. That’s it. As every piece of content, it’s about leveraging marketing channels in a smart and strategic way to make sure that content gets in front of the right people at the right time. So, what is content marketing truly at its core, and why is there so much hype? Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 13 Dec 2019 18:00:00 -0000 Defining Content Marketing full 5 35 Matt Bailey Content marketing is a huge buzzword, but what it stands for really isn’t all that new. Strip away the buzz and you have attention-grabbing content. That’s it. As every piece of content, it’s about leveraging marketing channels in a smart and... Content marketing is a huge buzzword, but what it stands for really isn’t all that new. Strip away the buzz and you have attention-grabbing content. That’s it. As every piece of content, it’s about leveraging marketing channels in a smart and strategic way to make sure that content gets in front of the right people at the right time. So, what is content marketing truly at its core, and why is there so much hype? Learn more about your ad choices. Visit megaphone.fm/adchoices Content marketing is a huge buzzword, but what it stands for really isn’t all that new. Strip away the buzz and you have attention-grabbing content. That’s it. As every piece of content, it’s about leveraging marketing channels in a smart and strategic way to make sure that content gets in front of the right people at the right time. So, what is content marketing truly at its core, and why is there so much hype?

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3730 no Investigating Influencer Marketing https://traffic.libsyn.com/secure/sitelogic/ECC_Influencers.mp3 Influencer Marketing has heated up over the past years as one of the latest, shiniest objects in marketing. But does it deliver? Matt and Ashley delve into this topic and provide examples of influencer marketing done well and done poorly. Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 05 Sep 2019 14:53:00 -0000 Investigating Influencer Marketing full 4 34 Matt Bailey Does Influencer Marketing Live Up to the Hype? Influencer Marketing has heated up over the past years as one of the latest, shiniest objects in marketing. But does it deliver? Matt and Ashley delve into this topic and provide examples of influencer marketing done well and done poorly. Learn more about your ad choices. Visit megaphone.fm/adchoices Influencer Marketing has heated up over the past years as one of the latest, shiniest objects in marketing. But does it deliver? Matt and Ashley delve into this topic and provide examples of influencer marketing done well and done poorly.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3854 no Business Planning https://traffic.libsyn.com/secure/sitelogic/33-BusinessPlanning.mp3 By nature, the majority of business owners are not marketers. As such, many see taking time to think about marketing the same as going to the dentist. In a recent study, 86% of business owners prefer to spend their time on activities other than marketing! Of course, marketing plans go out the window when stuff it’s the fan. As boxer Mike Tyson famously said, “everyone has a plan until they get hit in the mouth.” When things get tight, busy, or stressful, the plan goes out the window and people rely on their intuition. Ashley Schweigert joins Matt to talk about the importance of planning your marketing. Matt & Ashley break down the most important elements of marketing and how business owners can approach marketing with the least amount of pain possible. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 09 Jul 2019 16:24:00 -0000 Business Planning full 4 33 Matt Bailey 50% of business owners do not have a marketing plan for 2019. By nature, the majority of business owners are not marketers. As such, many see taking time to think about marketing the same as going to the dentist. In a recent study, 86% of business owners prefer to spend their time on activities other than marketing! Of course, marketing plans go out the window when stuff it’s the fan. As boxer Mike Tyson famously said, “everyone has a plan until they get hit in the mouth.” When things get tight, busy, or stressful, the plan goes out the window and people rely on their intuition. Ashley Schweigert joins Matt to talk about the importance of planning your marketing. Matt & Ashley break down the most important elements of marketing and how business owners can approach marketing with the least amount of pain possible. Learn more about your ad choices. Visit megaphone.fm/adchoices By nature, the majority of business owners are not marketers. As such, many see taking time to think about marketing the same as going to the dentist. In a recent study, 86% of business owners prefer to spend their time on activities other than marketing!

Of course, marketing plans go out the window when stuff it’s the fan. As boxer Mike Tyson famously said, “everyone has a plan until they get hit in the mouth.” When things get tight, busy, or stressful, the plan goes out the window and people rely on their intuition.

Ashley Schweigert joins Matt to talk about the importance of planning your marketing. Matt & Ashley break down the most important elements of marketing and how business owners can approach marketing with the least amount of pain possible.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 4623 no Straight Talk about Google Ads https://traffic.libsyn.com/secure/sitelogic/32-GoogleAds-Talk.mp3 Ashley Schweigert returns to talk through the many details of setting up a Google Ads account. From targeting keywords, understanding keyword match types, setting budgets and then dealing with the Quality Score. There is a lot to unpack when it comes to Google Ads, and Matt and Ashley attempt to help people navigate through the confusing layers of setting up a campaign. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 23 Apr 2019 19:10:00 -0000 Straight Talk about Google Ads full 4 32 Matt Bailey Google Ads can be Frustrating Ashley Schweigert returns to talk through the many details of setting up a Google Ads account. From targeting keywords, understanding keyword match types, setting budgets and then dealing with the Quality Score. There is a lot to unpack when it comes to Google Ads, and Matt and Ashley attempt to help people navigate through the confusing layers of setting up a campaign. Learn more about your ad choices. Visit megaphone.fm/adchoices Ashley Schweigert returns to talk through the many details of setting up a Google Ads account. From targeting keywords, understanding keyword match types, setting budgets and then dealing with the Quality Score. There is a lot to unpack when it comes to Google Ads, and Matt and Ashley attempt to help people navigate through the confusing layers of setting up a campaign.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3915 no Digital Accessibility Matters https://traffic.libsyn.com/secure/sitelogic/31-AccessibilityMatters.mp3 Kim Krause-Berg joins Matt to talk about recent developments in Accessibility. Past court rulings put websites in the same class as a commercial business; they have to accommodate and provide for anyone to access their store just as much as their website. Fortunately, accessibility is just good business practice. Why would you limit the people that would purchase or access your information? Many times, adding accessible features enhances the experience for all users. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 09 Apr 2019 14:07:00 -0000 Digital Accessibility Matters full 4 31 Matt Bailey How Accessibility Creates A Better Experience for Everyone Kim Krause-Berg joins Matt to talk about recent developments in Accessibility. Past court rulings put websites in the same class as a commercial business; they have to accommodate and provide for anyone to access their store just as much as their website. Fortunately, accessibility is just good business practice. Why would you limit the people that would purchase or access your information? Many times, adding accessible features enhances the experience for all users. Learn more about your ad choices. Visit megaphone.fm/adchoices Kim Krause-Berg joins Matt to talk about recent developments in Accessibility. Past court rulings put websites in the same class as a commercial business; they have to accommodate and provide for anyone to access their store just as much as their website. Fortunately, accessibility is just good business practice. Why would you limit the people that would purchase or access your information? Many times, adding accessible features enhances the experience for all users.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3646 no What are the Marketing Skills of the Future? https://traffic.libsyn.com/secure/sitelogic/30-FutureSkills.mp3 Preparing Marketers for the Age of Automation Michael Stebbins, Chairman of OMCP, joins Matt to discuss the skills of the 21st Century Marketer. Michael brings data from the 2019 OMCP Role Delineation Study conducted earlier this year, as well as interviews with hiring managers. Though the study is not published yet, the finding support the trends that Matt sees in the field: Soft Skills are increasingly in demand! Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 05 Mar 2019 17:32:00 -0000 What are the Marketing Skills of the Future? full 4 30 Matt Bailey Preparing Marketers for the Age of Automation Preparing Marketers for the Age of Automation Michael Stebbins, Chairman of OMCP, joins Matt to discuss the skills of the 21st Century Marketer. Michael brings data from the 2019 OMCP Role Delineation Study conducted earlier this year, as well as interviews with hiring managers. Though the study is not published yet, the finding support the trends that Matt sees in the field: Soft Skills are increasingly in demand! Learn more about your ad choices. Visit megaphone.fm/adchoices Preparing Marketers for the Age of Automation Michael Stebbins, Chairman of OMCP, joins Matt to discuss the skills of the 21st Century Marketer. Michael brings data from the 2019 OMCP Role Delineation Study conducted earlier this year, as well as interviews with hiring managers. Though the study is not published yet, the finding support the trends that Matt sees in the field: Soft Skills are increasingly in demand!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 4108 no Have SEO Best Practices Changed? https://traffic.libsyn.com/secure/sitelogic/29-SEOChanges.mp3 Longtime associate Ashley Schweigert joins Matt to talk SEO. Recently, Matt ran across a training video that claimed that SEO Best Practices have changed over the years, and he has some dispute with that claim. Join Matt and Ashley as they discuss what HASN'T changed over the years in SEO! Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 20 Feb 2019 18:44:00 -0000 Have SEO Best Practices Changed? full 4 29 Matt Bailey Search Engines Change, but do Best Practices? Longtime associate Ashley Schweigert joins Matt to talk SEO. Recently, Matt ran across a training video that claimed that SEO Best Practices have changed over the years, and he has some dispute with that claim. Join Matt and Ashley as they discuss what HASN'T changed over the years in SEO! Learn more about your ad choices. Visit megaphone.fm/adchoices Longtime associate Ashley Schweigert joins Matt to talk SEO. Recently, Matt ran across a training video that claimed that SEO Best Practices have changed over the years, and he has some dispute with that claim. Join Matt and Ashley as they discuss what HASN'T changed over the years in SEO!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 4194 no Make the Perfect Pitch https://traffic.libsyn.com/secure/sitelogic/28-PreparedPitch.mp3 Sue and Matt wonder if social media and networking technology has reduced the value - and the effort- of making a good pitch. Especially pitches made through Email and LinkedIn Requests. Matt believes that the bar is so low right now that any personalization or research will pay off dividends. What would the business world look like if every pitch relied on research and personalization rather than default messages, cheesy LinkedIn pick-up lines or obvious mass connection requests? Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 06 Feb 2019 18:37:00 -0000 Make the Perfect Pitch full 4 28 Matt Bailey or at least a prepared one. Sue and Matt wonder if social media and networking technology has reduced the value - and the effort- of making a good pitch. Especially pitches made through Email and LinkedIn Requests. Matt believes that the bar is so low right now that any personalization or research will pay off dividends. What would the business world look like if every pitch relied on research and personalization rather than default messages, cheesy LinkedIn pick-up lines or obvious mass connection requests? Learn more about your ad choices. Visit megaphone.fm/adchoices Sue and Matt wonder if social media and networking technology has reduced the value - and the effort- of making a good pitch. Especially pitches made through Email and LinkedIn Requests. Matt believes that the bar is so low right now that any personalization or research will pay off dividends. What would the business world look like if every pitch relied on research and personalization rather than default messages, cheesy LinkedIn pick-up lines or obvious mass connection requests?

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 5144 no Find Your True Voice https://traffic.libsyn.com/secure/sitelogic/27-FindingYourVoice.mp3 Matt is joined by Stewart Bewley of Amplify. Stewart helps people to find their true voice. Stewart talks about the power of speaking with “your true voice” and the confidence that it brings to you as the speaker. With non-verbal being the majority of how we communicate, it is so important to focus our expressions, bodies, and intonation along with the content of what we are speaking. Stewart ends the podcast by walking us through his initial three-step process for speaking: Posture, Breathing, and Voice. I guarantee you’ll want to follow these steps as Stewart presents them, and see for yourself how effective it is! Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 15 Jan 2019 19:13:00 -0000 full 4 27 Matt Bailey Matt is joined by Stewart Bewley of . Stewart helps people to find their true voice. Stewart talks about the power of speaking with “your true voice” and the confidence that it bring to you as the speaker. With non-verbal being the majority of how... Matt is joined by Stewart Bewley of Amplify. Stewart helps people to find their true voice. Stewart talks about the power of speaking with “your true voice” and the confidence that it brings to you as the speaker. With non-verbal being the majority of how we communicate, it is so important to focus our expressions, bodies, and intonation along with the content of what we are speaking. Stewart ends the podcast by walking us through his initial three-step process for speaking: Posture, Breathing, and Voice. I guarantee you’ll want to follow these steps as Stewart presents them, and see for yourself how effective it is! Learn more about your ad choices. Visit megaphone.fm/adchoices Matt is joined by Stewart Bewley of Amplify. Stewart helps people to find their true voice.

Stewart talks about the power of speaking with “your true voice” and the confidence that it brings to you as the speaker. With non-verbal being the majority of how we communicate, it is so important to focus our expressions, bodies, and intonation along with the content of what we are speaking.

Stewart ends the podcast by walking us through his initial three-step process for speaking: Posture, Breathing, and Voice. I guarantee you’ll want to follow these steps as Stewart presents them, and see for yourself how effective it is!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3204 no Selling Social Media https://traffic.libsyn.com/secure/sitelogic/26-SellingSocialMedia.mp3 Sue Grabowski joins Matt to discuss how to approach social media. With all of the negative press about social media, trends and attitudes are changing quickly. So, how can businesses react and approach this dynamic, yet volatile channel? Facebook’s changes have exposed social media for what they are - ad platforms! because they have to make money, their product is people. Of course, people’s data is a significant means to target - and get highly targeted! Finally, how do you create a content strategy that incorporates these dynamic changes, but yet provides valuable information to your customers?  Sue and Matt explore practical uses of social media and challenges to agencies providing social media services. Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 20 Sep 2018 19:10:00 -0000 full 3 26 Matt Bailey How can businesses react and approach this dynamic, yet volatile channel? Sue Grabowski joins Matt to discuss how to approach social media. With all of the negative press about social media, trends and attitudes are changing quickly. So, how can businesses react and approach this dynamic, yet volatile channel? Facebook’s changes have exposed social media for what they are - ad platforms! because they have to make money, their product is people. Of course, people’s data is a significant means to target - and get highly targeted! Finally, how do you create a content strategy that incorporates these dynamic changes, but yet provides valuable information to your customers?  Sue and Matt explore practical uses of social media and challenges to agencies providing social media services. Learn more about your ad choices. Visit megaphone.fm/adchoices Sue Grabowski joins Matt to discuss how to approach social media.

With all of the negative press about social media, trends and attitudes are changing quickly. So, how can businesses react and approach this dynamic, yet volatile channel?

Facebook’s changes have exposed social media for what they are - ad platforms! because they have to make money, their product is people. Of course, people’s data is a significant means to target - and get highly targeted!

Finally, how do you create a content strategy that incorporates these dynamic changes, but yet provides valuable information to your customers? 

Sue and Matt explore practical uses of social media and challenges to agencies providing social media services.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 6967 no A Digital Marketing Trainer's Playbook https://traffic.libsyn.com/secure/sitelogic/25-TrainingPlaybook.mp3 Matt and audience favorite Mike Stebbins get together and of course, talk training. The passion to train and help organizations is clear as they their behind-the-scenes stories as trainers. Get a few tricks of the trade and hear how trainers can be effective - beyond their material.  Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 02 Aug 2018 18:03:00 -0000 A Digital Marketing Trainer's Playbook full 3 25 Matt Bailey Get an inside look into the world of a digital marketing trainer.  Matt and audience favorite Mike Stebbins get together and of course, talk training. The passion to train and help organizations is clear as they their behind-the-scenes stories as trainers. Get a few tricks of the trade and hear how trainers can be effective - beyond their material.  Learn more about your ad choices. Visit megaphone.fm/adchoices Matt and audience favorite Mike Stebbins get together and of course, talk training. The passion to train and help organizations is clear as they their behind-the-scenes stories as trainers. Get a few tricks of the trade and hear how trainers can be effective - beyond their material. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 4037 no Disrupting Sports https://traffic.libsyn.com/secure/sitelogic/24-DisruptingSports.mp3 Matt and Jim discuss the shifting landscapes of technology and how it affects sport marketing. Data has become the new frontier of fan measurement and marketing. They discuss how the fan experience has changed dramatically with the rise of e-sports leagues, immediate video highlights and in-game experiences. Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 01 Jun 2018 17:27:00 -0000 Disrupting Sports full 3 24 Matt Bailey We go back to the subject of sport marketing, as Jim Kadlecek returns to join Matt in the studio to discuss disruption in sports. Beyond the playing field, there are enormous events that are shifting the landscape of sport. The biggest is not only the... Matt and Jim discuss the shifting landscapes of technology and how it affects sport marketing. Data has become the new frontier of fan measurement and marketing. They discuss how the fan experience has changed dramatically with the rise of e-sports leagues, immediate video highlights and in-game experiences. Learn more about your ad choices. Visit megaphone.fm/adchoices Matt and Jim discuss the shifting landscapes of technology and how it affects sport marketing. Data has become the new frontier of fan measurement and marketing. They discuss how the fan experience has changed dramatically with the rise of e-sports leagues, immediate video highlights and in-game experiences.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3873 no High Fidelity https://traffic.libsyn.com/secure/sitelogic/23-HighFidelity.mp3 In this episode, Ben joins Matt again as they discuss something that is very dear to many of us - Music. How do we value music? Our value of music has changed as the medium of music has changed. From large vinyl records that were difficult to transport to CD’s, MP3’s and now streaming music services, music has become more portable, but less tangible. Because of that, our value of music and how much we are willing to pay has diminished as well. Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 06 Apr 2018 18:22:01 -0000 High Fidelity: Do We Care About the Quality of Our Music? full 3 23 Matt Bailey How has Music Technology has changed our thinking about music? In this episode, Ben joins Matt again as they discuss something that is very dear to many of us - Music. How do we value music? Our value of music has changed as the medium of music has changed. From large vinyl records that were difficult to transport to CD’s, MP3’s and now streaming music services, music has become more portable, but less tangible. Because of that, our value of music and how much we are willing to pay has diminished as well. Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 4417 no Sensational Headlines https://traffic.libsyn.com/secure/sitelogic/SensationalHeadlines.mp3 Matt and Ben read through the latest marketing headlines and discuss the reality behind the articles. They point out blatant contradictions from the same writers or publishers and guide you as to how to insulate yourself from over-hyped sensationalism.  Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 21 Nov 2017 16:57:44 -0000 #21 Sensationalized Headlines full 2 21 Matt Bailey Read past the headlines to find the truth! Matt and Ben read through the latest marketing headlines and discuss the reality behind the articles. They point out blatant contradictions from the same writers or publishers and guide you as to how to insulate yourself from over-hyped sensationalism.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3283 no Profitable Testing https://traffic.libsyn.com/secure/sitelogic/20-ProfitableTesting.mp3 Kim and Matt continue the conversation from the last show, as they delve into further testing and usability concepts. While the obstacles to good usability are well documented, Kim and Matt work through the common objections, difficulties and solutions. While suggesting testing plans and constant reviews, they maintain the focus on the bottom line of testing - improved business. It all comes down to making your website easy to use. If it is easy, people will do more and your business will benefit. Sit back and listen to the instruction, the advice and experiences of two people that have been in the website business for over 20 years - each! We’re sure that you’ll learn something that will benefit your business or that you can put into practice - immediately! Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 18 Oct 2017 16:18:00 -0000 full 2 20 Matt Bailey You can't afford to neglect usability testing. Kim and Matt continue the conversation from the last show, as they delve into further testing and usability concepts. While the obstacles to good usability are well documented, Kim and Matt work through the common objections, difficulties and solutions. While suggesting testing plans and constant reviews, they maintain the focus on the bottom line of testing - improved business. It all comes down to making your website easy to use. If it is easy, people will do more and your business will benefit. Sit back and listen to the instruction, the advice and experiences of two people that have been in the website business for over 20 years - each! We’re sure that you’ll learn something that will benefit your business or that you can put into practice - immediately! Learn more about your ad choices. Visit megaphone.fm/adchoices Kim and Matt continue the conversation from the last show, as they delve into further testing and usability concepts.

While the obstacles to good usability are well documented, Kim and Matt work through the common objections, difficulties and solutions. While suggesting testing plans and constant reviews, they maintain the focus on the bottom line of testing - improved business. It all comes down to making your website easy to use. If it is easy, people will do more and your business will benefit.

Sit back and listen to the instruction, the advice and experiences of two people that have been in the website business for over 20 years - each! We’re sure that you’ll learn something that will benefit your business or that you can put into practice - immediately!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3501 no Usable Websites https://traffic.libsyn.com/secure/sitelogic/19-UsableWebsites.mp3 In the second of four episodes featuring usability guru Kim Krause-Berg, Matt and Kim talk about the types of usability tests and what they are intended to show. You'll hear about the power of a persona walk-thru, be introduced to "heuristics," and learn the value of a task-based test to evaluate your website. Of course, you'll also hear plenty of real-world examples as we go along. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 20 Sep 2017 19:14:00 -0000 Usable Websites full 2 19 Matt Bailey How Should You Test Your Website? In the second of four episodes featuring usability guru Kim Krause-Berg, Matt and Kim talk about the types of usability tests and what they are intended to show. You'll hear about the power of a persona walk-thru, be introduced to "heuristics," and learn the value of a task-based test to evaluate your website. Of course, you'll also hear plenty of real-world examples as we go along. Learn more about your ad choices. Visit megaphone.fm/adchoices In the second of four episodes featuring usability guru Kim Krause-Berg, Matt and Kim talk about the types of usability tests and what they are intended to show. You'll hear about the power of a persona walk-thru, be introduced to "heuristics," and learn the value of a task-based test to evaluate your website. Of course, you'll also hear plenty of real-world examples as we go along.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3247 no Usable Expectations https://traffic.libsyn.com/secure/sitelogic/18-UsableExpectations.mp3 Sometimes the simplest of changes can increase your website's effectiveness. Matt Bailey interviews Kim Krause-Berg in the latest installment of his Endless Coffee Cup podcast. Kim is a recognized industry expert on usability testing. In our conversation you'll hear dozens of ideas to improve your online business! Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 24 Aug 2017 19:13:00 -0000 Usable Expectations full 2 18 Matt Bailey Small Changes, Big Results Sometimes the simplest of changes can increase your website's effectiveness. Matt Bailey interviews Kim Krause-Berg in the latest installment of his Endless Coffee Cup podcast. Kim is a recognized industry expert on usability testing. In our conversation you'll hear dozens of ideas to improve your online business! Learn more about your ad choices. Visit megaphone.fm/adchoices Sometimes the simplest of changes can increase your website's effectiveness. Matt Bailey interviews Kim Krause-Berg in the latest installment of his Endless Coffee Cup podcast. Kim is a recognized industry expert on usability testing. In our conversation you'll hear dozens of ideas to improve your online business!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 4042 no Marketing Sports https://traffic.libsyn.com/secure/sitelogic/17-MarketingSports.mp3 In this episode, Matt welcomes Jim Kadlecek to the show. Jim teaches Sports Marketing at Mount Union University and has been in the business of sports his entire career. If you have ever been curious about sport is marketed off the field, then this show will be a treat! There is a significant difference in marketing a product that may do well, or may fail miserably. Sports is one of the only products that people are passionate about, regardless of the “success” of the product. So, how do you market a product like this? Even more in-depth, Jim opens up the sports world and shows how the team operations and the profitability of a team comes down to the marketing of the franchise. Even teams that don’t perform well on the field can be successful in reaching fans, selling seats and sponsorships.   Grab a cup of coffee and join Matt and Jim in this great discussion on Sports Marketing.   The coffee for this podcast is a Costa Rican Tarrazu Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 01 Aug 2017 18:46:00 -0000 full 2 17 Matt Bailey In this episode, Matt welcomes Jim Kadlecek to the show. Jim teaches Sports Marketing at Mount Union University and has been in the business of sports his entire career. If you have ever been curious about sport is marketed off the field, then this... In this episode, Matt welcomes Jim Kadlecek to the show. Jim teaches Sports Marketing at Mount Union University and has been in the business of sports his entire career. If you have ever been curious about sport is marketed off the field, then this show will be a treat! There is a significant difference in marketing a product that may do well, or may fail miserably. Sports is one of the only products that people are passionate about, regardless of the “success” of the product. So, how do you market a product like this? Even more in-depth, Jim opens up the sports world and shows how the team operations and the profitability of a team comes down to the marketing of the franchise. Even teams that don’t perform well on the field can be successful in reaching fans, selling seats and sponsorships.   Grab a cup of coffee and join Matt and Jim in this great discussion on Sports Marketing.   The coffee for this podcast is a Costa Rican Tarrazu Learn more about your ad choices. Visit megaphone.fm/adchoices In this episode, Matt welcomes Jim Kadlecek to the show. Jim teaches Sports Marketing at Mount Union University and has been in the business of sports his entire career.

If you have ever been curious about sport is marketed off the field, then this show will be a treat! There is a significant difference in marketing a product that may do well, or may fail miserably. Sports is one of the only products that people are passionate about, regardless of the “success” of the product. So, how do you market a product like this?

Even more in-depth, Jim opens up the sports world and shows how the team operations and the profitability of a team comes down to the marketing of the franchise. Even teams that don’t perform well on the field can be successful in reaching fans, selling seats and sponsorships.

 

Grab a cup of coffee and join Matt and Jim in this great discussion on Sports Marketing.

 

The coffee for this podcast is a Costa Rican Tarrazu

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3957 no Social Handshakes https://traffic.libsyn.com/secure/sitelogic/16-SocialHandshakes.mp3 Matt welcomes Jason Bruckner, Social Media Manager at Sanctuary Marketing Group. Matt and Jason share about what makes a great Social Media Campaign. Matt and Jason both share about campaigns they’ve worked on as well as campaigns that have their attention as an example of great execution. They talk about the common elements that come together to develop, define and execute a strategy. They wrap up a discussion about how to working market in the Social Media world, offer different views of content as examples, and look to the future as to “what’s next."  Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 18 May 2017 18:48:00 -0000 full 2 16 Matt Bailey A Social Conversion about Social Media Matt welcomes Jason Bruckner, Social Media Manager at Sanctuary Marketing Group. Matt and Jason share about what makes a great Social Media Campaign. Matt and Jason both share about campaigns they’ve worked on as well as campaigns that have their attention as an example of great execution. They talk about the common elements that come together to develop, define and execute a strategy. They wrap up a discussion about how to working market in the Social Media world, offer different views of content as examples, and look to the future as to “what’s next."  Learn more about your ad choices. Visit megaphone.fm/adchoices Matt welcomes Jason Bruckner, Social Media Manager at Sanctuary Marketing Group. Matt and Jason share about what makes a great Social Media Campaign. Matt and Jason both share about campaigns they’ve worked on as well as campaigns that have their attention as an example of great execution. They talk about the common elements that come together to develop, define and execute a strategy. They wrap up a discussion about how to working market in the Social Media world, offer different views of content as examples, and look to the future as to “what’s next." 

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3832 no Entrepreneurial Analysis https://traffic.libsyn.com/secure/sitelogic/EntrepreneurialAnalysis.mp3 Michael Stebbins of OMCP.org joins Matt again to discuss business ideas, starting businesses and the entrepreneurial world. You'll hear helpful advice and steps to evaluating ideas throughout this podcast, along with a healthy dose of real-life stories and accounts from both Matt and Mike. They cover a lot of ground - everything from how entrepreneurs seer the world, to deciding which ideas to groom. Of course, they cover marketing and how it affects their decisions and views of business opportunities. Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 10 Mar 2017 21:30:00 -0000 full 2 15 Matt Bailey So you have a business idea..... Michael Stebbins of OMCP.org joins Matt again to discuss business ideas, starting businesses and the entrepreneurial world. You'll hear helpful advice and steps to evaluating ideas throughout this podcast, along with a healthy dose of real-life stories and accounts from both Matt and Mike. They cover a lot of ground - everything from how entrepreneurs seer the world, to deciding which ideas to groom. Of course, they cover marketing and how it affects their decisions and views of business opportunities. Learn more about your ad choices. Visit megaphone.fm/adchoices Michael Stebbins of OMCP.org joins Matt again to discuss business ideas, starting businesses and the entrepreneurial world. You'll hear helpful advice and steps to evaluating ideas throughout this podcast, along with a healthy dose of real-life stories and accounts from both Matt and Mike.

They cover a lot of ground - everything from how entrepreneurs seer the world, to deciding which ideas to groom. Of course, they cover marketing and how it affects their decisions and views of business opportunities.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 4922 no 2016 Holiday Marketing Round-Up https://traffic.libsyn.com/secure/sitelogic/SingleServe-Holiday.mp3 Holiday Marketing Trends After the billions of dollars spent each day in the 2016 Holiday season, what were the big winners and losers in terms of marketing? It may surprise you. Some older, channels have become incredibly reliable at producing an incredible ROI. Some new channels have not lived up to the promise. In a different format, Matt provided a "single serving" of content, as he is busy working in the studio producing a new SEO course. In getting away from the busy-ness of the course, he sat down to give a wrap-up exclusively for his podcast subscribers.     Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 15 Feb 2017 15:51:00 -0000 full 2 14 Matt Bailey A quick look back at Holiday Marketing Trends Holiday Marketing Trends After the billions of dollars spent each day in the 2016 Holiday season, what were the big winners and losers in terms of marketing? It may surprise you. Some older, channels have become incredibly reliable at producing an incredible ROI. Some new channels have not lived up to the promise. In a different format, Matt provided a "single serving" of content, as he is busy working in the studio producing a new SEO course. In getting away from the busy-ness of the course, he sat down to give a wrap-up exclusively for his podcast subscribers.     Learn more about your ad choices. Visit megaphone.fm/adchoices Holiday Marketing Trends

After the billions of dollars spent each day in the 2016 Holiday season, what were the big winners and losers in terms of marketing? It may surprise you. Some older, channels have become incredibly reliable at producing an incredible ROI. Some new channels have not lived up to the promise.

In a different format, Matt provided a "single serving" of content, as he is busy working in the studio producing a new SEO course. In getting away from the busy-ness of the course, he sat down to give a wrap-up exclusively for his podcast subscribers.

 

 

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2477 no Training Programs https://traffic.libsyn.com/secure/sitelogic/TrainingPrograms.mp3 In this conversation, Michael and I dig into the competencies required for digital marketing. We discuss training practices, standards, and core skills necessary for this industry. How does one go about developing a standard competency for a young industry? Most of the digital marketing skills have between 15-5 years of accepted skills, and some have yet to be formalized. We discuss the importance of companies assessing employee skills and knowledge in order to enhance their teams and reach their marketing goals. Michael brings up many of the methods of evaluating new hires and what hiring managers seek out in new employees. Have you ever wondered what hiring interview questions have to do with the job? You may be surprised at how seemingly irrelevant questions provide insight into the character and thinking of a new hire. Whether you are a hiring manager, marketing manager, or looking to enhance your personal skills, this conversation will provide insight into the hiring process, knowledge assessments, and more. You can find out more about OMCP Certifications and Training programs at OMCP.org Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 20 Jan 2017 18:16:00 -0000 full 2 13 Matt Bailey How do you evaluate, train and retain employees? In this conversation, Michael and I dig into the competencies required for digital marketing. We discuss training practices, standards, and core skills necessary for this industry. How does one go about developing a standard competency for a young industry? Most of the digital marketing skills have between 15-5 years of accepted skills, and some have yet to be formalized. We discuss the importance of companies assessing employee skills and knowledge in order to enhance their teams and reach their marketing goals. Michael brings up many of the methods of evaluating new hires and what hiring managers seek out in new employees. Have you ever wondered what hiring interview questions have to do with the job? You may be surprised at how seemingly irrelevant questions provide insight into the character and thinking of a new hire. Whether you are a hiring manager, marketing manager, or looking to enhance your personal skills, this conversation will provide insight into the hiring process, knowledge assessments, and more. You can find out more about OMCP Certifications and Training programs at OMCP.org Learn more about your ad choices. Visit megaphone.fm/adchoices In this conversation, Michael and I dig into the competencies required for digital marketing. We discuss training practices, standards, and core skills necessary for this industry.

How does one go about developing a standard competency for a young industry? Most of the digital marketing skills have between 15-5 years of accepted skills, and some have yet to be formalized. We discuss the importance of companies assessing employee skills and knowledge in order to enhance their teams and reach their marketing goals.

Michael brings up many of the methods of evaluating new hires and what hiring managers seek out in new employees. Have you ever wondered what hiring interview questions have to do with the job? You may be surprised at how seemingly irrelevant questions provide insight into the character and thinking of a new hire.

Whether you are a hiring manager, marketing manager, or looking to enhance your personal skills, this conversation will provide insight into the hiring process, knowledge assessments, and more.

You can find out more about OMCP Certifications and Training programs at OMCP.org

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]]> 3625 no Marketing Standards https://traffic.libsyn.com/secure/sitelogic/11-MarketingStandards.mp3 This is the first of three podcasts with my friend Michael Stebbins, or "Silicon Valley Guy" as I tend to call him. Mike and I go back many years in the digital marketing industry, and our paths converged years ago. We both have a passion for teaching people, and Mike has pioneered multiple ways to do just that. After his teaching company, MarketMotive, was acquired by SimpliLearn, Mike's new passion is developing a standardized certification for digital marketing competencies. Mike walks us through the difficulties of creating standards for a young industry, especially one that tends to be seen as the "wild west." You can find out more about OMCP (Online Marketing Certified Professional) at OMCP.org. The certification is being used for the digital marketing curriculum at multiple universities, and multiple levels of certification are available for anyone who desires to take the test. In addition, many worldwide brands and Fortune 500 companies have hiring managers on the board off OMCP and consult on the training and certification standards.   Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 08 Dec 2016 21:35:00 -0000 full 1 12 Matt Bailey My conversation with Mike Stebbins, founder of OMCP This is the first of three podcasts with my friend Michael Stebbins, or "Silicon Valley Guy" as I tend to call him. Mike and I go back many years in the digital marketing industry, and our paths converged years ago. We both have a passion for teaching people, and Mike has pioneered multiple ways to do just that. After his teaching company, MarketMotive, was acquired by SimpliLearn, Mike's new passion is developing a standardized certification for digital marketing competencies. Mike walks us through the difficulties of creating standards for a young industry, especially one that tends to be seen as the "wild west." You can find out more about OMCP (Online Marketing Certified Professional) at OMCP.org. The certification is being used for the digital marketing curriculum at multiple universities, and multiple levels of certification are available for anyone who desires to take the test. In addition, many worldwide brands and Fortune 500 companies have hiring managers on the board off OMCP and consult on the training and certification standards.   Learn more about your ad choices. Visit megaphone.fm/adchoices This is the first of three podcasts with my friend Michael Stebbins, or "Silicon Valley Guy" as I tend to call him. Mike and I go back many years in the digital marketing industry, and our paths converged years ago. We both have a passion for teaching people, and Mike has pioneered multiple ways to do just that.

After his teaching company, MarketMotive, was acquired by SimpliLearn, Mike's new passion is developing a standardized certification for digital marketing competencies. Mike walks us through the difficulties of creating standards for a young industry, especially one that tends to be seen as the "wild west."

You can find out more about OMCP (Online Marketing Certified Professional) at OMCP.org. The certification is being used for the digital marketing curriculum at multiple universities, and multiple levels of certification are available for anyone who desires to take the test. In addition, many worldwide brands and Fortune 500 companies have hiring managers on the board off OMCP and consult on the training and certification standards.

 

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3307 no Measuring Usability https://traffic.libsyn.com/secure/sitelogic/Measuring_Usability.mp3 My brother Ben joins me again to talk about analytics, testing, and usability. I ask Ben to provide specific "where to start" advice for anyone wishing to improve their business through user experience. We discuss analytics to start, but we move quickly into the areas of user testing. We talk about low-cost, highly efficient methods to improve the website experience, increase conversions, and find problems. The point Ben makes is that most testing does not have to start with analytics, rather it should start by simply working through the website and discovering problems. Of course, we relate plenty of our examples from working together and talk about how the simplest tests provided the greatest amount of results. Those companies didn't need data scientists or Big Data, rather they simply needed to see the experience from the user's point of view. Doing so, drastically increased their revenue. Finally, we leave you with practical steps to take for testing your own business' website. Our infamous "Mom Test," task-based user testing and gathering data are explained for you. As always - thank you so much for listening! Please drop us a line if you have found the podcast to be helpful, inspiring or if we have simply provided a bit of valuable info.         Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 01 Nov 2016 15:50:00 -0000 full 1 11 Matt Bailey Improve Your Business with Practical Tests My brother Ben joins me again to talk about analytics, testing, and usability. I ask Ben to provide specific "where to start" advice for anyone wishing to improve their business through user experience. We discuss analytics to start, but we move quickly into the areas of user testing. We talk about low-cost, highly efficient methods to improve the website experience, increase conversions, and find problems. The point Ben makes is that most testing does not have to start with analytics, rather it should start by simply working through the website and discovering problems. Of course, we relate plenty of our examples from working together and talk about how the simplest tests provided the greatest amount of results. Those companies didn't need data scientists or Big Data, rather they simply needed to see the experience from the user's point of view. Doing so, drastically increased their revenue. Finally, we leave you with practical steps to take for testing your own business' website. Our infamous "Mom Test," task-based user testing and gathering data are explained for you. As always - thank you so much for listening! Please drop us a line if you have found the podcast to be helpful, inspiring or if we have simply provided a bit of valuable info.         Learn more about your ad choices. Visit megaphone.fm/adchoices My brother Ben joins me again to talk about analytics, testing, and usability. I ask Ben to provide specific "where to start" advice for anyone wishing to improve their business through user experience.

We discuss analytics to start, but we move quickly into the areas of user testing. We talk about low-cost, highly efficient methods to improve the website experience, increase conversions, and find problems. The point Ben makes is that most testing does not have to start with analytics, rather it should start by simply working through the website and discovering problems.

Of course, we relate plenty of our examples from working together and talk about how the simplest tests provided the greatest amount of results. Those companies didn't need data scientists or Big Data, rather they simply needed to see the experience from the user's point of view. Doing so, drastically increased their revenue.

Finally, we leave you with practical steps to take for testing your own business' website. Our infamous "Mom Test," task-based user testing and gathering data are explained for you.

As always - thank you so much for listening! Please drop us a line if you have found the podcast to be helpful, inspiring or if we have simply provided a bit of valuable info.

 

 

 

 

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 4698 no Targeted Analytics https://traffic.libsyn.com/secure/sitelogic/10-TargetedAnalytics.mp3 In this episode, my brother, Ben Bailey, drops by and joins me in a conversation about analytics. Ben is a well-known analyst in his own right. He has consulted with some of the world's biggest brands, as well as with Analytics companies. And (as I tell people) he may be my brother, but he is the best analyst I've ever worked with. The discussion centers around a recent eMarketer survey on measurement and cross-device attribution. This article exposes a dramatic disconnect between marketing priorities and capabilities of both very simple and very complex issues. From simple conversation tracking to complex multi-device matching. Ben brings his perspectives on data, targeting, and Google Analytics. Do you know how much information about you and your browsing behavior is available to companies? Beyond that, Ben informs us of other targeting data, of which you may not be aware, is used to personalize ads and website content specifically for you. We discuss some of the limitations of Google Analytics, but also the benefits of this free service. Ben answers the question of how to know when you've "outgrown" Google Analytics as a service and need to upgrade to a paid analytics solution. If you would like to know more about Ben, you can visit him at 2nd Beach Strategy.   Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 11 Oct 2016 17:19:00 -0000 full 1 10 Matt Bailey Targeting, Tracking and Marketing Analytics In this episode, my brother, Ben Bailey, drops by and joins me in a conversation about analytics. Ben is a well-known analyst in his own right. He has consulted with some of the world's biggest brands, as well as with Analytics companies. And (as I tell people) he may be my brother, but he is the best analyst I've ever worked with. The discussion centers around a recent eMarketer survey on measurement and cross-device attribution. This article exposes a dramatic disconnect between marketing priorities and capabilities of both very simple and very complex issues. From simple conversation tracking to complex multi-device matching. Ben brings his perspectives on data, targeting, and Google Analytics. Do you know how much information about you and your browsing behavior is available to companies? Beyond that, Ben informs us of other targeting data, of which you may not be aware, is used to personalize ads and website content specifically for you. We discuss some of the limitations of Google Analytics, but also the benefits of this free service. Ben answers the question of how to know when you've "outgrown" Google Analytics as a service and need to upgrade to a paid analytics solution. If you would like to know more about Ben, you can visit him at 2nd Beach Strategy.   Learn more about your ad choices. Visit megaphone.fm/adchoices In this episode, my brother, Ben Bailey, drops by and joins me in a conversation about analytics. Ben is a well-known analyst in his own right. He has consulted with some of the world's biggest brands, as well as with Analytics companies. And (as I tell people) he may be my brother, but he is the best analyst I've ever worked with.

The discussion centers around a recent eMarketer survey on measurement and cross-device attribution. This article exposes a dramatic disconnect between marketing priorities and capabilities of both very simple and very complex issues. From simple conversation tracking to complex multi-device matching.

Ben brings his perspectives on data, targeting, and Google Analytics. Do you know how much information about you and your browsing behavior is available to companies? Beyond that, Ben informs us of other targeting data, of which you may not be aware, is used to personalize ads and website content specifically for you.

We discuss some of the limitations of Google Analytics, but also the benefits of this free service. Ben answers the question of how to know when you've "outgrown" Google Analytics as a service and need to upgrade to a paid analytics solution.

If you would like to know more about Ben, you can visit him at 2nd Beach Strategy.

 

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 4429 no Just Rhetoric https://traffic.libsyn.com/secure/sitelogic/9-JustRhetoric.mp3 So - What is Rhetoric? You may have heard politicians dismiss each other’s ideas as “just rhetoric,” but do we really know what rhetoric is?  Sue joins me as we explore our rhetorical roots and survey Aristotle’s work. Written more than 2,000 years ago, his book provides a systemized development of persuasion and how to engage an audience. Going back to our college days, we discuss how rhetoric is alive and well today, how it is used in business and politics, and how to understand when it is being employed.  Dive in with us as we examine this great work and how it informs marketing and persuasion in today’s marketplace. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 04 Oct 2016 17:18:00 -0000 full 1 9 Matt Bailey So - What is Rhetoric? So - What is Rhetoric? You may have heard politicians dismiss each other’s ideas as “just rhetoric,” but do we really know what rhetoric is?  Sue joins me as we explore our rhetorical roots and survey Aristotle’s work. Written more than 2,000 years ago, his book provides a systemized development of persuasion and how to engage an audience. Going back to our college days, we discuss how rhetoric is alive and well today, how it is used in business and politics, and how to understand when it is being employed.  Dive in with us as we examine this great work and how it informs marketing and persuasion in today’s marketplace. Learn more about your ad choices. Visit megaphone.fm/adchoices So - What is Rhetoric? You may have heard politicians dismiss each other’s ideas as “just rhetoric,” but do we really know what rhetoric is? 

Sue joins me as we explore our rhetorical roots and survey Aristotle’s work. Written more than 2,000 years ago, his book provides a systemized development of persuasion and how to engage an audience. Going back to our college days, we discuss how rhetoric is alive and well today, how it is used in business and politics, and how to understand when it is being employed. 

Dive in with us as we examine this great work and how it informs marketing and persuasion in today’s marketplace.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 4566 no Communication Art https://traffic.libsyn.com/secure/sitelogic/8-Communication_Art.mp3 Sue joins me again as we explore the modern difficulties of communicating through electronic media. What makes it so difficult and how does it create so many miscommunications? We explore the science behind human communications and how electronic media exploits the worst of communication’s faults. However, we also try to identify means of dealing with electronic communication and overcoming its nuances to make both life and business better.  Some of the issues we talk through in this episode: What is the purpose of Email? How can we use it more effectively? What expectations do you have of others, and are you setting for yourself? When is texting for work acceptable? Who can text you and why? Of course, the conversation takes another level up as soon as we talk about the place of humor in electronic communication. In a word, no.  Finally, we talk through practical steps to improve your communications in email, text, and social media. Hopefully, these steps can help you be more effective and aware of the inherent issues in electronic communication.  Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 12 Sep 2016 18:01:00 -0000 full 1 8 Matt Bailey It's not what you said, it's how you said it. Sue joins me again as we explore the modern difficulties of communicating through electronic media. What makes it so difficult and how does it create so many miscommunications? We explore the science behind human communications and how electronic media exploits the worst of communication’s faults. However, we also try to identify means of dealing with electronic communication and overcoming its nuances to make both life and business better.  Some of the issues we talk through in this episode: What is the purpose of Email? How can we use it more effectively? What expectations do you have of others, and are you setting for yourself? When is texting for work acceptable? Who can text you and why? Of course, the conversation takes another level up as soon as we talk about the place of humor in electronic communication. In a word, no.  Finally, we talk through practical steps to improve your communications in email, text, and social media. Hopefully, these steps can help you be more effective and aware of the inherent issues in electronic communication.  Learn more about your ad choices. Visit megaphone.fm/adchoices Sue joins me again as we explore the modern difficulties of communicating through electronic media. What makes it so difficult and how does it create so many miscommunications?

We explore the science behind human communications and how electronic media exploits the worst of communication’s faults. However, we also try to identify means of dealing with electronic communication and overcoming its nuances to make both life and business better. 

Some of the issues we talk through in this episode:

  • What is the purpose of Email? How can we use it more effectively?
  • What expectations do you have of others, and are you setting for yourself?
  • When is texting for work acceptable?
  • Who can text you and why?

Of course, the conversation takes another level up as soon as we talk about the place of humor in electronic communication. In a word, no. 

Finally, we talk through practical steps to improve your communications in email, text, and social media. Hopefully, these steps can help you be more effective and aware of the inherent issues in electronic communication. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 4809 no Scotland Tour https://traffic.libsyn.com/secure/sitelogic/7-ScottishSubmarines.mp3 In this episode, Matt is on his "UK Speaking Tour.” One of the highlights of his time in the UK is meeting up with one of his best friends in the business, Brian Mathers.  Brian is one of the most respected marketing voices in the Scottish business community. He regularly teaches seminars around the country and consults with businesses about their online marketing.  Brian spent over 20 years in the Royal Navy. He explains how he translated his experience of navigating submarines to navigating websites and businesses.  Just as an aside, the air conditioning in this venue was running a full blast. It makes the sound a bit sketchy, as it may sound like the building is ready to launch at a few points. In this episode, Brian is drinking tea, Matt is drinking the "conference coffee." Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 08 Sep 2016 17:11:00 -0000 full 1 7 Matt Bailey A talk with Scotland's Brian Mathers about Scotland's business community In this episode, Matt is on his "UK Speaking Tour.” One of the highlights of his time in the UK is meeting up with one of his best friends in the business, Brian Mathers.  Brian is one of the most respected marketing voices in the Scottish business community. He regularly teaches seminars around the country and consults with businesses about their online marketing.  Brian spent over 20 years in the Royal Navy. He explains how he translated his experience of navigating submarines to navigating websites and businesses.  Just as an aside, the air conditioning in this venue was running a full blast. It makes the sound a bit sketchy, as it may sound like the building is ready to launch at a few points. In this episode, Brian is drinking tea, Matt is drinking the "conference coffee." Learn more about your ad choices. Visit megaphone.fm/adchoices In this episode, Matt is on his "UK Speaking Tour.” One of the highlights of his time in the UK is meeting up with one of his best friends in the business, Brian Mathers. 

Brian is one of the most respected marketing voices in the Scottish business community. He regularly teaches seminars around the country and consults with businesses about their online marketing. 

Brian spent over 20 years in the Royal Navy. He explains how he translated his experience of navigating submarines to navigating websites and businesses.  Just as an aside, the air conditioning in this venue was running a full blast. It makes the sound a bit sketchy, as it may sound like the building is ready to launch at a few points. In this episode, Brian is drinking tea, Matt is drinking the "conference coffee."

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 4027 no Life Experience https://traffic.libsyn.com/secure/sitelogic/LifeExperience.mp3 Matt and Sue are often asked to speak to university students and provide career advice. We both found the college experience built a foundation to do many things in life, and not just a single career. Those experiences centered around specific classes or subjects, and we both attribute our love of rhetoric to our professor, Dr. Kim Phipps. We answer frequent questions we receive in this episode, such as: What is valuable about the college/university experience today? What skills do two business owners think are the most important?  How did college/university prepare us for what we do today? How do you know when it is time to go out on your own? How do you prepare for starting your own business?  We get a little personal in talking through some of our job history, stress of starting a business and how to survive a start-up.  Issues of credit, office space, taxes, hiring, making payroll and the wonderful memories of a cat walking in front of the camera during a webinar come up in our start-up experiences. We invite you to listen in on one of our more candid and personal discussions on the subject of owning a business and managing success, failure and personal fulfillment.   Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 30 Aug 2016 15:15:00 -0000 full 1 6 Matt Bailey How Did You Find Your Place in Life? Matt and Sue are often asked to speak to university students and provide career advice. We both found the college experience built a foundation to do many things in life, and not just a single career. Those experiences centered around specific classes or subjects, and we both attribute our love of rhetoric to our professor, Dr. Kim Phipps. We answer frequent questions we receive in this episode, such as: What is valuable about the college/university experience today? What skills do two business owners think are the most important?  How did college/university prepare us for what we do today? How do you know when it is time to go out on your own? How do you prepare for starting your own business?  We get a little personal in talking through some of our job history, stress of starting a business and how to survive a start-up.  Issues of credit, office space, taxes, hiring, making payroll and the wonderful memories of a cat walking in front of the camera during a webinar come up in our start-up experiences. We invite you to listen in on one of our more candid and personal discussions on the subject of owning a business and managing success, failure and personal fulfillment.   Learn more about your ad choices. Visit megaphone.fm/adchoices Matt and Sue are often asked to speak to university students and provide career advice. We both found the college experience built a foundation to do many things in life, and not just a single career. Those experiences centered around specific classes or subjects, and we both attribute our love of rhetoric to our professor, Dr. Kim Phipps. We answer frequent questions we receive in this episode, such as:

  • What is valuable about the college/university experience today?
  • What skills do two business owners think are the most important? 
  • How did college/university prepare us for what we do today?
  • How do you know when it is time to go out on your own?
  • How do you prepare for starting your own business?

 We get a little personal in talking through some of our job history, stress of starting a business and how to survive a start-up.  Issues of credit, office space, taxes, hiring, making payroll and the wonderful memories of a cat walking in front of the camera during a webinar come up in our start-up experiences. We invite you to listen in on one of our more candid and personal discussions on the subject of owning a business and managing success, failure and personal fulfillment.  

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 4559 no Advertising Words https://traffic.libsyn.com/secure/sitelogic/5-AdvertisingWords.mp3 Words are central to this episode. How words are used, interpreted and abused. Words are powerful influencers and invite us to participate, or words can be repelling - pushing us away. Our discussion starts from Agency practices; the evolving “advertiser” from Mad Men to today. Creative processes, design, and review structures have to change with the commoditization of many typical agency practices. A particular side conversation erupts when we bring up the type of advertising that attempt to be relevant to anyone at any time. For example, we examine attempts by major brands attempting to make themselves relevant as a Mother’s Day option. You may have some to contribute as well. Learn more about your ad choices. Visit megaphone.fm/adchoices Sat, 06 Aug 2016 19:25:00 -0000 full 1 5 Matt Bailey The words we choose and how we use them Words are central to this episode. How words are used, interpreted and abused. Words are powerful influencers and invite us to participate, or words can be repelling - pushing us away. Our discussion starts from Agency practices; the evolving “advertiser” from Mad Men to today. Creative processes, design, and review structures have to change with the commoditization of many typical agency practices. A particular side conversation erupts when we bring up the type of advertising that attempt to be relevant to anyone at any time. For example, we examine attempts by major brands attempting to make themselves relevant as a Mother’s Day option. You may have some to contribute as well. Learn more about your ad choices. Visit megaphone.fm/adchoices Words are central to this episode. How words are used, interpreted and abused. Words are powerful influencers and invite us to participate, or words can be repelling - pushing us away. Our discussion starts from Agency practices; the evolving “advertiser” from Mad Men to today. Creative processes, design, and review structures have to change with the commoditization of many typical agency practices. A particular side conversation erupts when we bring up the type of advertising that attempt to be relevant to anyone at any time. For example, we examine attempts by major brands attempting to make themselves relevant as a Mother’s Day option. You may have some to contribute as well.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 4235 no Shiny Things https://traffic.libsyn.com/secure/sitelogic/4-ShinyThings.mp3 Shiny Things Headlines dominate the early part of the show, as we begin with a study that reveals that the majority of Fortune 500 marketers are looking for the next “silver bullet” market shifting technology.  This serves up the rest of the show as we talk about why people tend to get distracted by shiny things. We then move into one of the shiniest things - the Internet of Things! We also move into how smartphone technology has influenced our behavior, millennial behavior, and parenting behavior. Has technology caused us to disconnect from people while we are connecting to things? Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 01 Aug 2016 19:53:00 -0000 full 1 4 Matt Bailey What distracts us? Shiny Things Headlines dominate the early part of the show, as we begin with a study that reveals that the majority of Fortune 500 marketers are looking for the next “silver bullet” market shifting technology.  This serves up the rest of the show as we talk about why people tend to get distracted by shiny things. We then move into one of the shiniest things - the Internet of Things! We also move into how smartphone technology has influenced our behavior, millennial behavior, and parenting behavior. Has technology caused us to disconnect from people while we are connecting to things? Learn more about your ad choices. Visit megaphone.fm/adchoices Shiny Things Headlines dominate the early part of the show, as we begin with a study that reveals that the majority of Fortune 500 marketers are looking for the next “silver bullet” market shifting technology.  This serves up the rest of the show as we talk about why people tend to get distracted by shiny things. We then move into one of the shiniest things - the Internet of Things! We also move into how smartphone technology has influenced our behavior, millennial behavior, and parenting behavior. Has technology caused us to disconnect from people while we are connecting to things?

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 3615 no In-valuable Content? https://traffic.libsyn.com/secure/sitelogic/content_conundrum.mp3 The nature of online marketing has forced a dramatic increase in content. Everyone has become a publisher, as content drives views, shares, and even rankings. But what has this produced? Matt and Sue cover headlines that attempt to assign a value to content, describe reader behavior, and assign responsibility for measurement.   A variety of content models are covered, and the discussion ultimately comes down to one important factor - what was the payoff? Did it deliver what the reader wanted? Of course, when two Journalism majors get together, a discussion about the importance of writing will always come up.  Any comments about content? Please leave us a note in the comments, or drop us a line through the contact form. We’d love to know what you think!  Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 19 Jul 2016 17:32:00 -0000 full 1 3 Matt Bailey Has the increase of Content Marketing cheapened content? The nature of online marketing has forced a dramatic increase in content. Everyone has become a publisher, as content drives views, shares, and even rankings. But what has this produced? Matt and Sue cover headlines that attempt to assign a value to content, describe reader behavior, and assign responsibility for measurement.   A variety of content models are covered, and the discussion ultimately comes down to one important factor - what was the payoff? Did it deliver what the reader wanted? Of course, when two Journalism majors get together, a discussion about the importance of writing will always come up.  Any comments about content? Please leave us a note in the comments, or drop us a line through the contact form. We’d love to know what you think!  Learn more about your ad choices. Visit megaphone.fm/adchoices The nature of online marketing has forced a dramatic increase in content. Everyone has become a publisher, as content drives views, shares, and even rankings. But what has this produced? Matt and Sue cover headlines that attempt to assign a value to content, describe reader behavior, and assign responsibility for measurement.  

A variety of content models are covered, and the discussion ultimately comes down to one important factor - what was the payoff? Did it deliver what the reader wanted? Of course, when two Journalism majors get together, a discussion about the importance of writing will always come up. 

Any comments about content? Please leave us a note in the comments, or drop us a line through the contact form. We’d love to know what you think! 

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 4489 no Marketing Authenticity https://traffic.libsyn.com/secure/sitelogic/Marketing_Authenticity.mp3 What makes Marketing Authentic? Matt and Sue attempt to get a handle on the latest buzzword and break it down into how marketers should approach authenticity.  Does Authenticity mean accurate? Truthful? Caring? Personal? Let’s dig into the meanings and implications of authenticity. However, this leads us into other areas of marketing and provide some honest introspection on what marketing really is, and what it attempts to do in persuading us to purchase products. Yes, we’re going to get a bit cynical at times, as we are talking about the base elements of marketing and the methods of persuasion that billion-dollar multi-national corporations use to make their products “authentic.”   Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 11 Jul 2016 19:46:00 -0000 full 1 2 Matt Bailey What does it mean to be authentic in your marketing? What makes Marketing Authentic? Matt and Sue attempt to get a handle on the latest buzzword and break it down into how marketers should approach authenticity.  Does Authenticity mean accurate? Truthful? Caring? Personal? Let’s dig into the meanings and implications of authenticity. However, this leads us into other areas of marketing and provide some honest introspection on what marketing really is, and what it attempts to do in persuading us to purchase products. Yes, we’re going to get a bit cynical at times, as we are talking about the base elements of marketing and the methods of persuasion that billion-dollar multi-national corporations use to make their products “authentic.”   Learn more about your ad choices. Visit megaphone.fm/adchoices What makes Marketing Authentic? Matt and Sue attempt to get a handle on the latest buzzword and break it down into how marketers should approach authenticity.  Does Authenticity mean accurate? Truthful? Caring? Personal? Let’s dig into the meanings and implications of authenticity. However, this leads us into other areas of marketing and provide some honest introspection on what marketing really is, and what it attempts to do in persuading us to purchase products. Yes, we’re going to get a bit cynical at times, as we are talking about the base elements of marketing and the methods of persuasion that billion-dollar multi-national corporations use to make their products “authentic.”

 

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 5765 no Sexy Data https://traffic.libsyn.com/secure/sitelogic/EndlessCoffeeCup-01.mp3 Matt & Sue talk about how clients and agencies look at activity as a metric, rather than results. The headlines lead us into areas of client expectations and asking better questions about your target market.  Matt loses his mind over a headline about "Big Data” which brings us into a discussion about data, customers and customer relationships. Of course, 'Sexy Data’ comes up as the alternative to Big Data and Small Data. What do you think makes data sexy?  Referrals, client & customer relationships dominate the rest of the discussion. Why do businesses spend more time on customer acquisition rather than developing the customer relationships that they already have? For this episode, Matt & Sue are both drinking the local “House Blend.” Sue takes cream, Matt drinks it black.  Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 30 Jun 2016 19:19:00 -0000 full 1 1 Matt Bailey What Are You Measuring? The Place of Data in Marketing Matt & Sue talk about how clients and agencies look at activity as a metric, rather than results. The headlines lead us into areas of client expectations and asking better questions about your target market.  Matt loses his mind over a headline about "Big Data” which brings us into a discussion about data, customers and customer relationships. Of course, 'Sexy Data’ comes up as the alternative to Big Data and Small Data. What do you think makes data sexy?  Referrals, client & customer relationships dominate the rest of the discussion. Why do businesses spend more time on customer acquisition rather than developing the customer relationships that they already have? For this episode, Matt & Sue are both drinking the local “House Blend.” Sue takes cream, Matt drinks it black.  Learn more about your ad choices. Visit megaphone.fm/adchoices Matt & Sue talk about how clients and agencies look at activity as a metric, rather than results. The headlines lead us into areas of client expectations and asking better questions about your target market.  Matt loses his mind over a headline about "Big Data” which brings us into a discussion about data, customers and customer relationships. Of course, 'Sexy Data’ comes up as the alternative to Big Data and Small Data. What do you think makes data sexy?  Referrals, client & customer relationships dominate the rest of the discussion. Why do businesses spend more time on customer acquisition rather than developing the customer relationships that they already have? For this episode, Matt & Sue are both drinking the local “House Blend.” Sue takes cream, Matt drinks it black. 

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