Deep Dive into Agile Marketing https://marketingpodcasts.net/show/deep-dive-into-agile-marketing/ en Copyright 2024 All rights reserved. Agile marketing expert John Cass shares insights, interviews, and more in this podcast show all about agile marketing. Featuring interviews with brand marketers, John Cass discusses a number of case studies all about agile marketing. Plus, the show's new feature, round ups featuring podcast stringers who talk about new highlights from the agile marketing community. https://megaphone.imgix.net/podcasts/d70620d2-87fd-11ee-9269-776669008d0d/image/finally.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress Deep Dive into Agile Marketing https://marketingpodcasts.net/show/deep-dive-into-agile-marketing/ no episodic John Cass Agile marketing expert John Cass shares insights, interviews, and more in this podcast show all about agile marketing. Featuring interviews with brand marketers, John Cass discusses a number of case studies all about agile marketing. Plus, the show's new feature, round ups featuring podcast stringers who talk about new highlights from the agile marketing community. Agile marketing expert John Cass shares insights, interviews, and more in this podcast show all about agile marketing. Featuring interviews with brand marketers, John Cass discusses a number of case studies all about agile marketing. Plus, the show's new feature, round ups featuring podcast stringers who talk about new highlights from the agile marketing community.

]]> John Cass genejohncass@gmail.com Jessica Fewless - Deep Dive into Agile Marketing Podcast (Episode Thirty Three) In this episode of Deep Dive into Agile Marketing, John Cass speaks with Jessica Fewless, VP of Marketing and Partnerships at Inverta. They discuss ABM, AI, and the broader marketing landscape, with a particular focus on how agile marketing can transform the way teams operate. Their conversation highlights how agile practices can support and streamline the implementation of AI in marketing, ensuring teams adopt these tools effectively and sustainably. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 11 Feb 2026 00:00:00 -0000 Jessica Fewless - Deep Dive into Agile Marketing Podcast (Episode Thirty Three) full 33 John Cass In this episode of Deep Dive into Agile Marketing, John Cass speaks with Jessica Fewless, VP of Marketing and Partnerships at Inverta. They discuss ABM, AI, and the broader marketing landscape, with a particular focus on how agile marketing can transform the way teams operate. Their conversation highlights how agile practices can support and streamline the implementation of AI in marketing, ensuring teams adopt these tools effectively and sustainably. In this episode of Deep Dive into Agile Marketing, John Cass speaks with Jessica Fewless, VP of Marketing and Partnerships at Inverta. They discuss ABM, AI, and the broader marketing landscape, with a particular focus on how agile marketing can transform the way teams operate. Their conversation highlights how agile practices can support and streamline the implementation of AI in marketing, ensuring teams adopt these tools effectively and sustainably. Learn more about your ad choices. Visit megaphone.fm/adchoices In this episode of Deep Dive into Agile Marketing, John Cass speaks with Jessica Fewless, VP of Marketing and Partnerships at Inverta. They discuss ABM, AI, and the broader marketing landscape, with a particular focus on how agile marketing can transform the way teams operate. Their conversation highlights how agile practices can support and streamline the implementation of AI in marketing, ensuring teams adopt these tools effectively and sustainably.

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]]> 1440 no Christophe Martinot - Deep Dive into Agile Marketing Podcast (Episode Thirty Two) In this episode of Deep Dive into Agile Marketing, John Cass speaks with Christophe Martinot, CoFounder of Seeding Energy and Author of Spiral Up. They discuss Christophe's new book, and its benefits for companies, and teams, along with how agile influenced the concept and framework of the book. You can find out more about Christophe's new book at https://www.spiralingup.works/ Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 03 Feb 2026 13:02:00 -0000 Christophe Martinot - Deep Dive into Agile Marketing Podcast (Episode Thirty Two) full 32 John Cass In this episode of Deep Dive into Agile Marketing, John Cass speaks with Christophe Martinot, CoFounder of Seeding Energy and Author of Spiral Up. They discuss Christophe's new book, and its benefits for companies, and teams, along with how agile influenced the concept and framework of the book. You can find out more about Christophe's new book at https://www.spiralingup.works/ In this episode of Deep Dive into Agile Marketing, John Cass speaks with Christophe Martinot, CoFounder of Seeding Energy and Author of Spiral Up. They discuss Christophe's new book, and its benefits for companies, and teams, along with how agile influenced the concept and framework of the book. You can find out more about Christophe's new book at https://www.spiralingup.works/ Learn more about your ad choices. Visit megaphone.fm/adchoices In this episode of Deep Dive into Agile Marketing, John Cass speaks with Christophe Martinot, CoFounder of Seeding Energy and Author of Spiral Up. They discuss Christophe's new book, and its benefits for companies, and teams, along with how agile influenced the concept and framework of the book. You can find out more about Christophe's new book at https://www.spiralingup.works/

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]]> 2218 no Sheila Slick - Deep Dive into Agile Marketing Podcast (Episode Thirty One) In this episode of Deep Dive into Agile Marketing, John Cass speaks with Sheila Slick, Chief Technology Officer and Founder of PodtoBook.ai. . They discuss Sheila’s company and its product, which helps SMBs turn their expertise into full manuscripts. The conversation explores the impact of agile marketing on modern marketing work, the role of AI, and how PodtoBook.ai can empower any subject‑matter expert to become a book author. Sheila Slick, MS is a technology entrepreneur who learned to code at 36 and received NASA Space Apps Global Recognition (2013, 2016) for her educational apps. With over 25 years of business leadership experience and a Master's in Leadership from Embry-Riddle Aeronautical University, she founded PodToBook.ai after experiencing firsthand the challenge of turning podcast content into a book. As Past Chair of SCORE Volusia Flagler County (2021-2023), Sheila led a volunteer team that mentored over 720 small business owners annually, providing guidance to more than 1,000 entrepreneurs during her tenure. She has co-founded four businesses across multiple countries and is recognized as a Female Pioneer in Technology in Latin America. Sheila hosts "Milestone Moments in Business and Leadership," where she delivers practical insights to help entrepreneurs build momentum and achieve consistent progress. She is the author of "Momentum: Daily Practices to Build Your Business & Thrive," available on Amazon in both Kindle and paperback formats.  Stop letting your best content live in just one format. Visit PodToBook.com to discover how podcasters, coaches, and experts are building their authority with published books. To connect with Sheila visit: SheilaSlick.com Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 30 Jan 2026 15:04:00 -0000 Sheila Slick - Deep Dive into Agile Marketing Podcast (Episode Thirty One) full 31 John Cass In this episode of Deep Dive into Agile Marketing, John Cass speaks with Sheila Slick, Chief Technology Officer and Founder of PodtoBook.ai. . They discuss Sheila’s company and its product, which helps SMBs turn their expertise into full manuscripts. The conversation explores the impact of agile marketing on modern marketing work, the role of AI, and how PodtoBook.ai can empower any subject‑matter expert to become a book author. Sheila Slick, MS is a technology entrepreneur who learned to code at 36 and received NASA Space Apps Global Recognition (2013, 2016) for her educational apps. With over 25 years of business leadership experience and a Master's in Leadership from Embry-Riddle Aeronautical University, she founded PodToBook.ai after experiencing firsthand the challenge of turning podcast content into a book. As Past Chair of SCORE Volusia Flagler County (2021-2023), Sheila led a volunteer team that mentored over 720 small business owners annually, providing guidance to more than 1,000 entrepreneurs during her tenure. She has co-founded four businesses across multiple countries and is recognized as a Female Pioneer in Technology in Latin America. Sheila hosts "Milestone Moments in Business and Leadership," where she delivers practical insights to help entrepreneurs build momentum and achieve consistent progress. She is the author of "Momentum: Daily Practices to Build Your Business & Thrive," available on Amazon in both Kindle and paperback formats.  Stop letting your best content live in just one format. Visit ⁠PodToBook.com⁠ to discover how podcasters, coaches, and experts are building their authority with published books. To connect with Sheila visit: ⁠SheilaSlick.com⁠ In this episode of Deep Dive into Agile Marketing, John Cass speaks with Sheila Slick, Chief Technology Officer and Founder of PodtoBook.ai. . They discuss Sheila’s company and its product, which helps SMBs turn their expertise into full manuscripts. The conversation explores the impact of agile marketing on modern marketing work, the role of AI, and how PodtoBook.ai can empower any subject‑matter expert to become a book author. Sheila Slick, MS is a technology entrepreneur who learned to code at 36 and received NASA Space Apps Global Recognition (2013, 2016) for her educational apps. With over 25 years of business leadership experience and a Master's in Leadership from Embry-Riddle Aeronautical University, she founded PodToBook.ai after experiencing firsthand the challenge of turning podcast content into a book. As Past Chair of SCORE Volusia Flagler County (2021-2023), Sheila led a volunteer team that mentored over 720 small business owners annually, providing guidance to more than 1,000 entrepreneurs during her tenure. She has co-founded four businesses across multiple countries and is recognized as a Female Pioneer in Technology in Latin America. Sheila hosts "Milestone Moments in Business and Leadership," where she delivers practical insights to help entrepreneurs build momentum and achieve consistent progress. She is the author of "Momentum: Daily Practices to Build Your Business & Thrive," available on Amazon in both Kindle and paperback formats.  Stop letting your best content live in just one format. Visit PodToBook.com to discover how podcasters, coaches, and experts are building their authority with published books. To connect with Sheila visit: SheilaSlick.com Learn more about your ad choices. Visit megaphone.fm/adchoices In this episode of Deep Dive into Agile Marketing, John Cass speaks with Sheila Slick, Chief Technology Officer and Founder of PodtoBook.ai. . They discuss Sheila’s company and its product, which helps SMBs turn their expertise into full manuscripts. The conversation explores the impact of agile marketing on modern marketing work, the role of AI, and how PodtoBook.ai can empower any subject‑matter expert to become a book author.

Sheila Slick, MS is a technology entrepreneur who learned to code at 36 and received NASA Space Apps Global Recognition (2013, 2016) for her educational apps. With over 25 years of business leadership experience and a Master's in Leadership from Embry-Riddle Aeronautical University, she founded PodToBook.ai after experiencing firsthand the challenge of turning podcast content into a book.

As Past Chair of SCORE Volusia Flagler County (2021-2023), Sheila led a volunteer team that mentored over 720 small business owners annually, providing guidance to more than 1,000 entrepreneurs during her tenure. She has co-founded four businesses across multiple countries and is recognized as a Female Pioneer in Technology in Latin America.

Sheila hosts "Milestone Moments in Business and Leadership," where she delivers practical insights to help entrepreneurs build momentum and achieve consistent progress. She is the author of "Momentum: Daily Practices to Build Your Business & Thrive," available on Amazon in both Kindle and paperback formats. 

Stop letting your best content live in just one format.

Visit PodToBook.com to discover how podcasters, coaches, and experts are building their authority with published books.

To connect with Sheila visit: SheilaSlick.com


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]]> 2241 no Frank Days - Deep Dive into Agile Marketing Podcast (Episode Thirty) In this episode of Deep Dive into Agile Marketing, John Cass speaks with Frank Days, fractional CMO, and longtime user of agile marketing.  We explore how CMOs can navigate the fast‑changing world of AI in marketing. Frank shares his journey in experimenting hands‑on with AI coding agents. Check out both the podcast and Frank’s new Substack post where he explains why “vibecoding” — describing what you want and letting AI build it — is reshaping the role of marketing leaders. https://vibecodingcmo.substack.com/p/why-a-blog-about-vibecoding-for-cmos Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 11 Dec 2025 01:49:00 -0000 Frank Days - Deep Dive into Agile Marketing Podcast (Episode Thirty) full 30 John Cass In this episode of Deep Dive into Agile Marketing, John Cass speaks with Frank Days, fractional CMO, and longtime user of agile marketing.  We explore how CMOs can navigate the fast‑changing world of AI in marketing. Frank shares his journey in experimenting hands‑on with AI coding agents. Check out both the podcast and Frank’s new Substack post where he explains why “vibecoding” — describing what you want and letting AI build it — is reshaping the role of marketing leaders. ⁠https://vibecodingcmo.substack.com/p/why-a-blog-about-vibecoding-for-cmos⁠ In this episode of Deep Dive into Agile Marketing, John Cass speaks with Frank Days, fractional CMO, and longtime user of agile marketing.  We explore how CMOs can navigate the fast‑changing world of AI in marketing. Frank shares his journey in experimenting hands‑on with AI coding agents. Check out both the podcast and Frank’s new Substack post where he explains why “vibecoding” — describing what you want and letting AI build it — is reshaping the role of marketing leaders. https://vibecodingcmo.substack.com/p/why-a-blog-about-vibecoding-for-cmos Learn more about your ad choices. Visit megaphone.fm/adchoices In this episode of Deep Dive into Agile Marketing, John Cass speaks with Frank Days, fractional CMO, and longtime user of agile marketing.  We explore how CMOs can navigate the fast‑changing world of AI in marketing. Frank shares his journey in experimenting hands‑on with AI coding agents. Check out both the podcast and Frank’s new Substack post where he explains why “vibecoding” — describing what you want and letting AI build it — is reshaping the role of marketing leaders. https://vibecodingcmo.substack.com/p/why-a-blog-about-vibecoding-for-cmos

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]]> 1257 no Andrea Fryrear - Deep Dive into Agile Marketing Podcast (Episode Twenty Nine) In this episode of Deep Dive into Agile Marketing, host John Cass speaks with Andrea Fryrear, CEO and Founder of AgileSherpa, an agile marketing coaching company. Andrea and John explore the impact of AI on agile marketing coaching and marketing in general. Andrea Fryrear is CEO and co-founder of AgileSherpas. She specializes in organizational design and executive coaching, but now spends most of her time focused on the vision, culture, and strategy of AgileSherpas.Prior to co-founding AgileSherpas, Andrea spent over a decade in marketing. Her roles included content strategist, content marketer, project manager, and editorial assistant for both brands and agencies. Once she discovered Agile ways of working, however, she dove in and has never looked back. Andrea is one of the co-authors of the ICAgile Marketing Agility curriculum, as well as two books on marketing agility: Mastering Marketing Agility and Death of a Marketer. She holds numerous Agile certifications, including Certified Agile Leader (CAL-1), Certified Professional in Leading with Agility (ICP-LEA), Certified Agile Coach (ICP-ACC), Advanced Product Owner (A-CSPO), Scrum@Scale Practitioner, Certified Professional in Marketing Agility (ICP-MKG), ICAgile Certified Instructor, and Certified Scrum Master (CSM). Her non-Agile achievements include a Bachelor’s degree in English from Austin College and a Master’s degree in Women’s Studies from Oxford University. Although once referred to as “The Beyonce of Agile Marketing,” Andrea does spend time away from her kanban board occasionally. Her favorite pastimes are camping, skiing, and hiking in her adopted Colorado home, ideally followed by a local microbrew and a British mystery novel. Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 20 Nov 2025 13:46:00 -0000 Andrea Fryrear - Deep Dive into Agile Marketing Podcast (Episode Twenty Nine) full 29 John Cass In this episode of Deep Dive into Agile Marketing, host John Cass speaks with Andrea Fryrear, CEO and Founder of AgileSherpa, an agile marketing coaching company. Andrea and John explore the impact of AI on agile marketing coaching and marketing in general. In this episode of Deep Dive into Agile Marketing, host John Cass speaks with Andrea Fryrear, CEO and Founder of AgileSherpa, an agile marketing coaching company. Andrea and John explore the impact of AI on agile marketing coaching and marketing in general. Andrea Fryrear is CEO and co-founder of AgileSherpas. She specializes in organizational design and executive coaching, but now spends most of her time focused on the vision, culture, and strategy of AgileSherpas.Prior to co-founding AgileSherpas, Andrea spent over a decade in marketing. Her roles included content strategist, content marketer, project manager, and editorial assistant for both brands and agencies. Once she discovered Agile ways of working, however, she dove in and has never looked back. Andrea is one of the co-authors of the ICAgile Marketing Agility curriculum, as well as two books on marketing agility: Mastering Marketing Agility and Death of a Marketer. She holds numerous Agile certifications, including Certified Agile Leader (CAL-1), Certified Professional in Leading with Agility (ICP-LEA), Certified Agile Coach (ICP-ACC), Advanced Product Owner (A-CSPO), Scrum@Scale Practitioner, Certified Professional in Marketing Agility (ICP-MKG), ICAgile Certified Instructor, and Certified Scrum Master (CSM). Her non-Agile achievements include a Bachelor’s degree in English from Austin College and a Master’s degree in Women’s Studies from Oxford University. Although once referred to as “The Beyonce of Agile Marketing,” Andrea does spend time away from her kanban board occasionally. Her favorite pastimes are camping, skiing, and hiking in her adopted Colorado home, ideally followed by a local microbrew and a British mystery novel. Learn more about your ad choices. Visit megaphone.fm/adchoices In this episode of Deep Dive into Agile Marketing, host John Cass speaks with Andrea Fryrear, CEO and Founder of AgileSherpa, an agile marketing coaching company. Andrea and John explore the impact of AI on agile marketing coaching and marketing in general. Andrea Fryrear is CEO and co-founder of AgileSherpas. She specializes in organizational design and executive coaching, but now spends most of her time focused on the vision, culture, and strategy of AgileSherpas.
Prior to co-founding AgileSherpas, Andrea spent over a decade in marketing. Her roles included content strategist, content marketer, project manager, and editorial assistant for both brands and agencies. Once she discovered Agile ways of working, however, she dove in and has never looked back.


Andrea is one of the co-authors of the ICAgile Marketing Agility curriculum, as well as two books on marketing agility: Mastering Marketing Agility and Death of a Marketer. She holds numerous Agile certifications, including Certified Agile Leader (CAL-1), Certified Professional in Leading with Agility (ICP-LEA), Certified Agile Coach (ICP-ACC), Advanced Product Owner (A-CSPO), Scrum@Scale Practitioner, Certified Professional in Marketing Agility (ICP-MKG), ICAgile Certified Instructor, and Certified Scrum Master (CSM).


Her non-Agile achievements include a Bachelor’s degree in English from Austin College and a Master’s degree in Women’s Studies from Oxford University.


Although once referred to as “The Beyonce of Agile Marketing,” Andrea does spend time away from her kanban board occasionally. Her favorite pastimes are camping, skiing, and hiking in her adopted Colorado home, ideally followed by a local microbrew and a British mystery novel.

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]]> 2247 no Todd Baylor - Deep Dive into Agile Marketing Podcast (Episode Twenty Eight) In this episode of Deep Dive into Agile Marketing, host John Cass speaks with Todd Baylor, a former software engineer turned business growth strategist and creator of AgileBD™. Todd shares insights on account-based marketing (ABM) and the role of AI in business development, while he and John explore how agile principles can empower sales and marketing teams to make the most of emerging technologies. Todd Baylor is a software engineer by trade. He led software development teams, programs and organizations in government and commercial markets, before focusing full-time on business growth. Todd developed AgileBD™... To empower business growth teams and individuals over processes To relentlessly deliver compelling value propositions throughout the deal cycle To transform growth organizations by applying Agile techniques to business development, capture and proposal management.  Todd helps companies develop concise, visual, and compelling value propositions ─ from marketing through formal proposals. He enables change agents at all levels of business growth organizations to raise win rates, reduce bid costs, and drive transformation. Bid teams have applied AgileBD™ to win $12B in contract awards. Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 16 Oct 2025 17:45:00 -0000 Todd Baylor - Deep Dive into Agile Marketing Roundup Podcast (Episode Twenty Eight) full 28 John Cass In this episode of Deep Dive into Agile Marketing, host John Cass speaks with Todd Baylor, a former software engineer turned business growth strategist and creator of AgileBD™. Todd shares insights on account-based marketing (ABM) and the role of AI in business development, while he and John explore how agile principles can empower sales and marketing teams to make the most of emerging technologies. In this episode of Deep Dive into Agile Marketing, host John Cass speaks with Todd Baylor, a former software engineer turned business growth strategist and creator of AgileBD™. Todd shares insights on account-based marketing (ABM) and the role of AI in business development, while he and John explore how agile principles can empower sales and marketing teams to make the most of emerging technologies. Todd Baylor is a software engineer by trade. He led software development teams, programs and organizations in government and commercial markets, before focusing full-time on business growth. Todd developed AgileBD™... To empower business growth teams and individuals over processes To relentlessly deliver compelling value propositions throughout the deal cycle To transform growth organizations by applying Agile techniques to business development, capture and proposal management.  Todd helps companies develop concise, visual, and compelling value propositions ─ from marketing through formal proposals. He enables change agents at all levels of business growth organizations to raise win rates, reduce bid costs, and drive transformation. Bid teams have applied AgileBD™ to win $12B in contract awards. Learn more about your ad choices. Visit megaphone.fm/adchoices In this episode of Deep Dive into Agile Marketing, host John Cass speaks with Todd Baylor, a former software engineer turned business growth strategist and creator of AgileBD™. Todd shares insights on account-based marketing (ABM) and the role of AI in business development, while he and John explore how agile principles can empower sales and marketing teams to make the most of emerging technologies. Todd Baylor is a software engineer by trade. He led software development teams, programs and organizations in government and commercial markets, before focusing full-time on business growth. Todd developed AgileBD™...

  • To empower business growth teams and individuals over processes
  • To relentlessly deliver compelling value propositions throughout the deal cycle
  • To transform growth organizations by applying Agile techniques to business development, capture and proposal management. 

Todd helps companies develop concise, visual, and compelling value propositions ─ from marketing through formal proposals. He enables change agents at all levels of business growth organizations to raise win rates, reduce bid costs, and drive transformation. Bid teams have applied AgileBD™ to win $12B in contract awards.

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]]> 2512 no Stacey Ackerman - Deep Dive into Agile Marketing Podcast (Episode Twenty Seven) In this episode of Deep Dive into Agile Marketing, host John Cass interviews Stacey Ackerman—agile marketing leader, and global speaker and regular contributor on agile marketing for Forbes and MarTech. Stacey talks about her recent experiences using AI for marketing, and both explore how agile can help marketers to navigate the impacts of AI. Stacey Ackerman is a well-known agile marketing leader. She founded and ran her own consultancy for more than a decade, and has been a global speaker and regular contributor on agile marketing for Forbes and MarTech. Stacey has worked with several clients, including MetLife, Premier Health, Vizient and more improve marketing agility and operations. In her most recent role as Head of Marketing, she incorporated agile and AI to scale her small in-house team. Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 09 Oct 2025 21:24:00 -0000 Stacey Ackerman - Deep Dive into Agile Marketing Podcast (Episode Twenty Seven) full 27 John Cass In this episode of Deep Dive into Agile Marketing, host John Cass interviews Stacey Ackerman—agile marketing leader, and global speaker and regular contributor on agile marketing for Forbes and MarTech. Stacey talks about her recent experiences using AI for marketing, and both explore how agile can help marketers to navigate the impacts of AI. In this episode of Deep Dive into Agile Marketing, host John Cass interviews Stacey Ackerman—agile marketing leader, and global speaker and regular contributor on agile marketing for Forbes and MarTech. Stacey talks about her recent experiences using AI for marketing, and both explore how agile can help marketers to navigate the impacts of AI. Stacey Ackerman is a well-known agile marketing leader. She founded and ran her own consultancy for more than a decade, and has been a global speaker and regular contributor on agile marketing for Forbes and MarTech. Stacey has worked with several clients, including MetLife, Premier Health, Vizient and more improve marketing agility and operations. In her most recent role as Head of Marketing, she incorporated agile and AI to scale her small in-house team. Learn more about your ad choices. Visit megaphone.fm/adchoices In this episode of Deep Dive into Agile Marketing, host John Cass interviews Stacey Ackerman—agile marketing leader, and global speaker and regular contributor on agile marketing for Forbes and MarTech. Stacey talks about her recent experiences using AI for marketing, and both explore how agile can help marketers to navigate the impacts of AI. Stacey Ackerman is a well-known agile marketing leader. She founded and ran her own consultancy for more than a decade, and has been a global speaker and regular contributor on agile marketing for Forbes and MarTech. Stacey has worked with several clients, including MetLife, Premier Health, Vizient and more improve marketing agility and operations. In her most recent role as Head of Marketing, she incorporated agile and AI to scale her small in-house team.

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]]> 1458 no Scott Brinker - Deep Dive into Agile Marketing Podcast (Episode Twenty Six) In this episode of Deep Dive into Agile Marketing, host John Cass interviews Scott Brinker—martech pioneer and co-author of The New Automation Mindset. They explore how AI is reshaping agile marketing, enabling faster experimentation, smarter execution, and a renewed focus on marketing fundamentals. Scott Brinker,  dubbed the "godfather of martech" by AdAge, has been analyzing martech and its impact on marketing organizations for more than 17 years as the editor of the chiefmartec blog. Previously, he served as VP platform ecosystem at HubSpot, building their app partner program to over 2,000 technology partners. Before that he was co-founder and CTO of ion interactive, a pioneering no-code platform for creating interactive content. He authored the best-selling book Hacking Marketing and co-authored the recent best-seller The New Automation Mindset. Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 25 Sep 2025 16:37:00 -0000 Scott Brinker - Deep Dive into Agile Marketing Podcast (Episode Twenty Six) full 26 John Cass In this episode of Deep Dive into Agile Marketing, host John Cass interviews Scott Brinker—martech pioneer and co-author of The New Automation Mindset. They explore how AI is reshaping agile marketing, enabling faster experimentation, smarter execution, and a renewed focus on marketing fundamentals. In this episode of Deep Dive into Agile Marketing, host John Cass interviews Scott Brinker—martech pioneer and co-author of The New Automation Mindset. They explore how AI is reshaping agile marketing, enabling faster experimentation, smarter execution, and a renewed focus on marketing fundamentals. Scott Brinker,  dubbed the "godfather of martech" by AdAge, has been analyzing martech and its impact on marketing organizations for more than 17 years as the editor of the chiefmartec blog. Previously, he served as VP platform ecosystem at HubSpot, building their app partner program to over 2,000 technology partners. Before that he was co-founder and CTO of ion interactive, a pioneering no-code platform for creating interactive content. He authored the best-selling book Hacking Marketing and co-authored the recent best-seller The New Automation Mindset. Learn more about your ad choices. Visit megaphone.fm/adchoices In this episode of Deep Dive into Agile Marketing, host John Cass interviews Scott Brinker—martech pioneer and co-author of The New Automation Mindset. They explore how AI is reshaping agile marketing, enabling faster experimentation, smarter execution, and a renewed focus on marketing fundamentals. Scott Brinker,  dubbed the "godfather of martech" by AdAge, has been analyzing martech and its impact on marketing organizations for more than 17 years as the editor of the chiefmartec blog. Previously, he served as VP platform ecosystem at HubSpot, building their app partner program to over 2,000 technology partners. Before that he was co-founder and CTO of ion interactive, a pioneering no-code platform for creating interactive content. He authored the best-selling book Hacking Marketing and co-authored the recent best-seller The New Automation Mindset.


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]]> 1488 no Dr. Garry Blair - Deep Dive into Agile Marketing Roundup Podcast (Episode Twenty Five) In this episode of The Deep Dive into Agile Marketing podcast, we hear from our roving marketing reporter, Dr. Garry Blair of Manchester, UK—a research fellow at the Institute of Professional Development—who shares highlights from his paper on delivering agile marketing projects. Dr. Garry Blair is an experienced practitioner and academic. He has worked at Manchester Metropolitan University, Keele University and for INPD (a partner of the University of Chester, delivering Executive Education). His main subjects are Technology Management, Project Management and Business Management. He is also a Reviewer for the Journal of Productive Discourse and a member of the Editorial Board for the New Perspective: Journal of Business and Economics and the IRJPMC as well as Editor-in-Chief for The Global Journal of Academic Discourse in Management GB. Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 12 Sep 2025 16:27:00 -0000 Dr. Garry Blair - Deep Dive into Agile Marketing Roundup Podcast (Episode Twenty Five) full 25 John Cass In this episode of The Deep Dive into Agile Marketing podcast, we hear from our roving marketing reporter, Dr. Garry Blair of Manchester, UK—a research fellow at the Institute of Professional Development—who shares highlights from his paper on delivering agile marketing projects. In this episode of The Deep Dive into Agile Marketing podcast, we hear from our roving marketing reporter, Dr. Garry Blair of Manchester, UK—a research fellow at the Institute of Professional Development—who shares highlights from his paper on delivering agile marketing projects. Dr. Garry Blair is an experienced practitioner and academic. He has worked at Manchester Metropolitan University, Keele University and for INPD (a partner of the University of Chester, delivering Executive Education). His main subjects are Technology Management, Project Management and Business Management. He is also a Reviewer for the Journal of Productive Discourse and a member of the Editorial Board for the New Perspective: Journal of Business and Economics and the IRJPMC as well as Editor-in-Chief for The Global Journal of Academic Discourse in Management GB. Learn more about your ad choices. Visit megaphone.fm/adchoices In this episode of The Deep Dive into Agile Marketing podcast, we hear from our roving marketing reporter, Dr. Garry Blair of Manchester, UK—a research fellow at the Institute of Professional Development—who shares highlights from his paper on delivering agile marketing projects.


Dr. Garry Blair is an experienced practitioner and academic. He has worked at Manchester Metropolitan University, Keele University and for INPD (a partner of the University of Chester, delivering Executive Education). His main subjects are Technology Management, Project Management and Business Management. He is also a Reviewer for the Journal of Productive Discourse and a member of the Editorial Board for the New Perspective: Journal of Business and Economics and the IRJPMC as well as Editor-in-Chief for The Global Journal of Academic Discourse in Management GB.

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]]> 1124 no Jonathan Wasserman - Agile Marketing and AI - Deep Dive into Agile Marketing Podcast (Episode Twenty Four) On this episode of The Deep Dive into Agile Marketing podcast, I sit down with Jonathan Wasserman, a seasoned expert in pharmaceutical marketing, to explore how AI is reshaping both the marketing landscape and the pharma industry. Together, we dig into the big questions: Is AI simply another tool in the tech stack, or is it pushing us to fundamentally rethink how marketing functions—especially in agile environments? We also examine how AI is accelerating agility, enhancing impact, and changing the way marketers plan, execute, and adapt. It’s a timely conversation for anyone navigating the intersection of innovation and strategy. Jonathan Wasserman,  a former Director of Sales and Marketing & Pharma Marketing Expert, who has a range of experiences across several industries, including pharmaceuticals, diagnostics, animal health, and software. In addition to marketing and sales roles at several pharmaceutical companies, including Pharmascience, Ivax, Alcon, Zoetis, and Pfizer, Jonathan held roles in senior management at Oceanwide and Descartes in the software industry, and served as General Manager of EURO RSCG, a pharmaceutical advertising agency in Montreal. Jonathan holds a Bachelor of Arts & Science in Life Science and a Master of Business Administration from Queen’s University. He believes strongly in continuous learning and graduated  in 2024 with a Master of Science degree at the University of Hull (UK) in Digital Transformation.  Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 03 Sep 2025 14:11:00 -0000 Jonathan Wasserman - Agile Marketing and AI - Deep Dive into Agile Marketing Podcast (Episode Twenty Four) full 24 John Cass On this episode of The Deep Dive into Agile Marketing podcast, I sit down with Jonathan Wasserman, a seasoned expert in pharmaceutical marketing, to explore how AI is reshaping both the marketing landscape and the pharma industry. Together, we dig into the big questions: Is AI simply another tool in the tech stack, or is it pushing us to fundamentally rethink how marketing functions—especially in agile environments? On this episode of The Deep Dive into Agile Marketing podcast, I sit down with Jonathan Wasserman, a seasoned expert in pharmaceutical marketing, to explore how AI is reshaping both the marketing landscape and the pharma industry. Together, we dig into the big questions: Is AI simply another tool in the tech stack, or is it pushing us to fundamentally rethink how marketing functions—especially in agile environments? We also examine how AI is accelerating agility, enhancing impact, and changing the way marketers plan, execute, and adapt. It’s a timely conversation for anyone navigating the intersection of innovation and strategy. Jonathan Wasserman,  a former Director of Sales and Marketing & Pharma Marketing Expert, who has a range of experiences across several industries, including pharmaceuticals, diagnostics, animal health, and software. In addition to marketing and sales roles at several pharmaceutical companies, including Pharmascience, Ivax, Alcon, Zoetis, and Pfizer, Jonathan held roles in senior management at Oceanwide and Descartes in the software industry, and served as General Manager of EURO RSCG, a pharmaceutical advertising agency in Montreal. Jonathan holds a Bachelor of Arts & Science in Life Science and a Master of Business Administration from Queen’s University. He believes strongly in continuous learning and graduated  in 2024 with a Master of Science degree at the University of Hull (UK) in Digital Transformation.  Learn more about your ad choices. Visit megaphone.fm/adchoices On this episode of The Deep Dive into Agile Marketing podcast, I sit down with Jonathan Wasserman, a seasoned expert in pharmaceutical marketing, to explore how AI is reshaping both the marketing landscape and the pharma industry. Together, we dig into the big questions: Is AI simply another tool in the tech stack, or is it pushing us to fundamentally rethink how marketing functions—especially in agile environments?

We also examine how AI is accelerating agility, enhancing impact, and changing the way marketers plan, execute, and adapt. It’s a timely conversation for anyone navigating the intersection of innovation and strategy. Jonathan Wasserman,  a former Director of Sales and Marketing & Pharma Marketing Expert, who has a range of experiences across several industries, including pharmaceuticals, diagnostics, animal health, and software. In addition to marketing and sales roles at several pharmaceutical companies, including Pharmascience, Ivax, Alcon, Zoetis, and Pfizer, Jonathan held roles in senior management at Oceanwide and Descartes in the software industry, and served as General Manager of EURO RSCG, a pharmaceutical advertising agency in Montreal. Jonathan holds a Bachelor of Arts & Science in Life Science and a Master of Business Administration from Queen’s University. He believes strongly in continuous learning and graduated  in 2024 with a Master of Science degree at the University of Hull (UK) in Digital Transformation. 




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]]> 1512 no Deep Dive into Agile Marketing Podcast with Erica Korman (Episode Twenty Three) The Deep Dive into Agile Marketing Podcast features my interview and discussion with Erica Korman, a professional marketer at brands about her years of experience leading transformational change in digital and agile B2B marketing and talk about how AI is impacting agile for marketing. Erica Korman is a B2B marketing leader with 10+ years experience scaling SaaS companies both large and small. In the past six years leading marketing teams, Erica orchestrated an agile team transformation to drive measurable outcomes through strategic ABM and demand generation programs. She is passionate about agile methodologies that connect teams to higher organizational purposes. Connect with her on LinkedIn: https://www.linkedin.com/in/erica-korman/ Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 30 Jul 2025 12:19:00 -0000 Deep Dive into Agile Marketing Podcast with Erica Korman (Episode Twenty Three) full 23 John Cass The Deep Dive into Agile Marketing Podcast features my interview and discussion with Erica Korman, a professional marketer at brands about her years of experience leading transformational change in digital and agile B2B marketing and talk about how AI is impacting agile for marketing. The Deep Dive into Agile Marketing Podcast features my interview and discussion with Erica Korman, a professional marketer at brands about her years of experience leading transformational change in digital and agile B2B marketing and talk about how AI is impacting agile for marketing. Erica Korman is a B2B marketing leader with 10+ years experience scaling SaaS companies both large and small. In the past six years leading marketing teams, Erica orchestrated an agile team transformation to drive measurable outcomes through strategic ABM and demand generation programs. She is passionate about agile methodologies that connect teams to higher organizational purposes. Connect with her on LinkedIn: https://www.linkedin.com/in/erica-korman/ Learn more about your ad choices. Visit megaphone.fm/adchoices The Deep Dive into Agile Marketing Podcast features my interview and discussion with Erica Korman, a professional marketer at brands about her years of experience leading transformational change in digital and agile B2B marketing and talk about how AI is impacting agile for marketing.

Erica Korman is a B2B marketing leader with 10+ years experience scaling SaaS companies both large and small. In the past six years leading marketing teams, Erica orchestrated an agile team transformation to drive measurable outcomes through strategic ABM and demand generation programs. She is passionate about agile methodologies that connect teams to higher organizational purposes. Connect with her on LinkedIn: https://www.linkedin.com/in/erica-korman/


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]]> 1832 no Deep Dive into Agile Marketing Round up Podcast with Emre Enver Uçar (Episode Twenty Two) The Deep Dive into Agile Marketing Podcast Round up features insights into the LinkedIn Group for Agile Marketing, and Emre Uçar’s stringer report on the Agile Marketing in Turkey. If you’d like to submit a round up report contact the podcast host. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 07 May 2025 00:09:00 -0000 Deep Dive into Agile Marketing Round up Podcast with Emre Enver Uçar (Episode Twenty Two) full 22 John Cass The Deep Dive into Agile Marketing Podcast Round up features insights into the LinkedIn Group for Agile Marketing, and Emre Uçar’s stringer report on the Agile Marketing in Turkey. If you’d like to submit a round up report contact the podcast host. The Deep Dive into Agile Marketing Podcast Round up features insights into the LinkedIn Group for Agile Marketing, and Emre Uçar’s stringer report on the Agile Marketing in Turkey. If you’d like to submit a round up report contact the podcast host. Learn more about your ad choices. Visit megaphone.fm/adchoices The Deep Dive into Agile Marketing Podcast Round up features insights into the LinkedIn Group for Agile Marketing, and Emre Uçar’s stringer report on the Agile Marketing in Turkey. If you’d like to submit a round up report contact the podcast host.

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]]> 616 no Deep Dive into Agile Marketing Round up Podcast with Pam Ashby (Episode Twenty One) The Deep Dive into Agile Marketing Podcast Round up features insights into the LinkedIn Group for Agile Marketing, Pam Ashby’s stringer report on the Business Agility Conference UK, and the latest news about the Boston Agile Marketing Meetup. If you’d like to submit a round up report contact the podcast host. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 21 Oct 2024 20:30:00 -0000 Deep Dive into Agile Marketing Round up Podcast with Pam Ashby (Episode Twenty One) full 21 John Cass The Deep Dive into Agile Marketing Podcast Round up features insights into the LinkedIn Group for Agile Marketing, Pam Ashby’s stringer report on the Business Agility Conference UK, and the latest news about the Boston Agile Marketing Meetup. If you’d like to submit a round up report contact the podcast host. The Deep Dive into Agile Marketing Podcast Round up features insights into the LinkedIn Group for Agile Marketing, Pam Ashby’s stringer report on the Business Agility Conference UK, and the latest news about the Boston Agile Marketing Meetup. If you’d like to submit a round up report contact the podcast host. Learn more about your ad choices. Visit megaphone.fm/adchoices The Deep Dive into Agile Marketing Podcast Round up features insights into the LinkedIn Group for Agile Marketing, Pam Ashby’s stringer report on the Business Agility Conference UK, and the latest news about the Boston Agile Marketing Meetup. If you’d like to submit a round up report contact the podcast host.

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]]> 950 no Deep Dive into Agile Marketing Round up Podcast (Episode Twenty) The Deep Dive into Agile Marketing Podcast Round up features insights into the LinkedIn Group for Agile Marketing, Jonathan Wasserman’s stringer report on the pharmaceutical industry, and a clip from Dzmitry Hryb. If you’d like to submit a round up report contact the podcast host. Learn more about your ad choices. Visit megaphone.fm/adchoices Sat, 27 Jul 2024 18:25:00 -0000 Deep Dive into Agile Marketing Round up Podcast full 20 John Cass The Deep Dive into Agile Marketing Podcast Round up features insights into the LinkedIn Group for Agile Marketing, Jonathan Wasserman’s stringer report on the pharmaceutical industry, and a clip from Dzmitry Hryb. If you’d like to submit a round up report contact the podcast host. The Deep Dive into Agile Marketing Podcast Round up features insights into the LinkedIn Group for Agile Marketing, Jonathan Wasserman’s stringer report on the pharmaceutical industry, and a clip from Dzmitry Hryb. If you’d like to submit a round up report contact the podcast host. Learn more about your ad choices. Visit megaphone.fm/adchoices The Deep Dive into Agile Marketing Podcast Round up features insights into the LinkedIn Group for Agile Marketing, Jonathan Wasserman’s stringer report on the pharmaceutical industry, and a clip from Dzmitry Hryb. If you’d like to submit a round up report contact the podcast host.

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]]> 872 no Dzmitry Hryb on agile marketing and Deviniti (Episode Nineteen) Interview with Dzmitry Hryb, who is a strategic marketing leader and advisor, he has been working at Deviniti for the last six and half years. About his management of marketing and campaigns using agile marketing, a great case study on the use of agile for marketing teams. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 17 Jul 2024 04:00:00 -0000 Dzmitry Hryb on agile marketing and Deviniti (Episode Nineteen) full 19 John Cass Interview with Dzmitry Hryb, who is a strategic marketing leader and advisor, he has been working at Deviniti for the last six and half years. About his management of marketing and campaigns using agile marketing, a great case study on the use of agile for marketing teams. Learn more about your ad choices. Visit megaphone.fm/adchoices Interview with Dzmitry Hryb, who is a strategic marketing leader and advisor, he has been working at Deviniti for the last six and half years. About his management of marketing and campaigns using agile marketing, a great case study on the use of agile for marketing teams.

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]]> 1751 no An Interview with Peter Eggleston of GE Healthcare - Episode Eighteen https://marketingpodcasts.net/2023/05/episode-eighteen-an-interview-with-peter-eggleston-of-ge-healthcare/ In this episode, we talk with Peter Eggleston, Global Product Marketing Director, Radiology IT at GE Healthcare. Pete talks about the phased release development process in product marketing, where the system is a waterfall process, and where there are instances Pete's team can use agile thinking and processes. Pete is the head of global product marketing for enterprise imaging solutions at GE Healthcare. With over 30 years’ experience in bringing innovative products to market, Peter has held various sales and marketing leadership positions throughout the high-tech industry, including CMO of SBR Health, SVP at Aptus Health (Medscape), CEO at AdME, and VP of sales & marketing for Sonic Network. He has served as a faculty member for Northeastern University and the Rochester Institute of Technology, anchored two AI-related columns in imaging industry magazines, has published over 40 papers and articles related to imaging and AI, and served on the board of directors and technical advisory boards for companies and organizations throughout the New England area. Peter holds a bachelor’s degree in electrical engineering and Master of Computer Science with thesis on AI-based imaging. About Your Host: John Cass John has more than 30 years of marketing and digital marketing experience. Working at SDL, 48hourprint.com, Forrester, Portent Interactive, and ideaLaunch. A pioneer in the corporate blogging industry. John is the author of Strategies and Tools for Corporate Blogging, published in 2007. Past President of the Boston Chapter of the American Marketing Association. Chair of #SprintZero, and part of the leadership team for #SprintTwo. The effort to update the marketing community’s agile marketing manifesto. Follow John on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 22 May 2023 18:22:00 -0000 An Interview with Peter Eggleston of GE Healthcare - Episode Eighteen full 18 John Cass In this episode, we talk with Peter Eggleston, Global Product Marketing Director, Radiology IT at GE Healthcare. Pete talks about the phased release development process in product marketing, where the system is a waterfall process, and where there are instances Pete's team can use agile thinking and processes. Pete is the head of global product marketing for enterprise imaging solutions at GE Healthcare. With over 30 years’ experience in bringing innovative products to market, Peter has held various sales and marketing leadership positions throughout the high-tech industry, including CMO of SBR Health, SVP at Aptus Health (Medscape), CEO at AdME, and VP of sales & marketing for Sonic Network. He has served as a faculty member for Northeastern University and the Rochester Institute of Technology, anchored two AI-related columns in imaging industry magazines, has published over 40 papers and articles related to imaging and AI, and served on the board of directors and technical advisory boards for companies and organizations throughout the New England area. Peter holds a bachelor’s degree in electrical engineering and Master of Computer Science with thesis on AI-based imaging. About Your Host: John Cass John has more than 30 years of marketing and digital marketing experience. Working at SDL, 48hourprint.com, Forrester, Portent Interactive, and ideaLaunch. A pioneer in the corporate blogging industry. John is the author of Strategies and Tools for Corporate Blogging, published in 2007. Past President of the Boston Chapter of the American Marketing Association. Chair of #SprintZero, and part of the leadership team for #SprintTwo. The effort to update the marketing community’s agile marketing manifesto. Follow John on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices In this episode, we talk with Peter Eggleston, Global Product Marketing Director, Radiology IT at GE Healthcare. Pete talks about the phased release development process in product marketing, where the system is a waterfall process, and where there are instances Pete's team can use agile thinking and processes.


Pete is the head of global product marketing for enterprise imaging solutions at GE Healthcare. With over 30 years’ experience in bringing innovative products to market, Peter has held various sales and marketing leadership positions throughout the high-tech industry, including CMO of SBR Health, SVP at Aptus Health (Medscape), CEO at AdME, and VP of sales & marketing for Sonic Network. He has served as a faculty member for Northeastern University and the Rochester Institute of Technology, anchored two AI-related columns in imaging industry magazines, has published over 40 papers and articles related to imaging and AI, and served on the board of directors and technical advisory boards for companies and organizations throughout the New England area. Peter holds a bachelor’s degree in electrical engineering and Master of Computer Science with thesis on AI-based imaging.


About Your Host: John Cass


John has more than 30 years of marketing and digital marketing experience. Working at SDL, 48hourprint.com, Forrester, Portent Interactive, and ideaLaunch. A pioneer in the corporate blogging industry. John is the author of Strategies and Tools for Corporate Blogging, published in 2007. Past President of the Boston Chapter of the American Marketing Association. Chair of #SprintZero, and part of the leadership team for #SprintTwo. The effort to update the marketing community’s agile marketing manifesto.


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]]> 1354 no Anthony Coppedge on Agile Marketing at IBM - Episode Seventeen https://marketingpodcasts.net/2023/03/episode-seventeen-an-interview-with-anthony-coppedge-of-ibm/ In this episode, we talk with Anthony Coppedge, Principal Agile Digital Sales Global Transformation Lead at IBM. Anthony gives an update on the agile marketing program at IBM and takes us on a journey though his career with agile marketing. Anthony Coppedge leads the vision, strategy, and execution for how business agility is infused in Global Digital Sales at IBM. Most of his focus is on strategy, iterative work prioritization, and coaching leaders, managers, and teams on delivering outcomes over outputs. He's a pioneer in leading the transformative work of Agile Selling to create value for prospects and clients instead of traditional sales methods of extracting value from clients. Anthony relishes the chance to sabotage mediocrity. He fuels his heart by mentoring others and being in authentic community. Anthony values empathetic leadership, has an odd penchant for Oxford commas, and Chips Deluxe cookies taste so good the tiny Keebler Elves should be taken seriously. About Your Host: John Cass John has more than 30 years of marketing and digital marketing experience. Working at SDL, 48hourprint.com, Forrester, Portent Interactive, and ideaLaunch. A pioneer in the corporate blogging industry. John is the author of Strategies and Tools for Corporate Blogging, published in 2007. Past President of the Boston Chapter of the American Marketing Association. Chair of #SprintZero, and part of the leadership team for #SprintTwo. The effort to update the marketing community’s agile marketing manifesto. Follow John on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 30 Mar 2023 01:01:00 -0000 An Interview with Anthony Coppedge of IBM - Episode Seventeen full 17 John Cass In this episode, we talk with Anthony Coppedge, Principal Agile Digital Sales Global Transformation Lead at IBM. Anthony gives an update on the agile marketing program at IBM and takes us on a journey though his career with agile marketing. Anthony Coppedge leads the vision, strategy, and execution for how business agility is infused in Global Digital Sales at IBM. Most of his focus is on strategy, iterative work prioritization, and coaching leaders, managers, and teams on delivering outcomes over outputs. He's a pioneer in leading the transformative work of Agile Selling to create value for prospects and clients instead of traditional sales methods of extracting value from clients. Anthony relishes the chance to sabotage mediocrity. He fuels his heart by mentoring others and being in authentic community. Anthony values empathetic leadership, has an odd penchant for Oxford commas, and Chips Deluxe cookies taste so good the tiny Keebler Elves should be taken seriously. About Your Host: John Cass John has more than 30 years of marketing and digital marketing experience. Working at SDL, 48hourprint.com, Forrester, Portent Interactive, and ideaLaunch. A pioneer in the corporate blogging industry. John is the author of Strategies and Tools for Corporate Blogging, published in 2007. Past President of the Boston Chapter of the American Marketing Association. Chair of #SprintZero, and part of the leadership team for #SprintTwo. The effort to update the marketing community’s agile marketing manifesto. Follow John on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices In this episode, we talk with Anthony Coppedge, Principal Agile Digital Sales Global Transformation Lead at IBM. Anthony gives an update on the agile marketing program at IBM and takes us on a journey though his career with agile marketing.


Anthony Coppedge leads the vision, strategy, and execution for how business agility is infused in Global Digital Sales at IBM. Most of his focus is on strategy, iterative work prioritization, and coaching leaders, managers, and teams on delivering outcomes over outputs. He's a pioneer in leading the transformative work of Agile Selling to create value for prospects and clients instead of traditional sales methods of extracting value from clients.


Anthony relishes the chance to sabotage mediocrity. He fuels his heart by mentoring others and being in authentic community. Anthony values empathetic leadership, has an odd penchant for Oxford commas, and Chips Deluxe cookies taste so good the tiny Keebler Elves should be taken seriously.


About Your Host: John Cass


John has more than 30 years of marketing and digital marketing experience. Working at SDL, 48hourprint.com, Forrester, Portent Interactive, and ideaLaunch. A pioneer in the corporate blogging industry. John is the author of Strategies and Tools for Corporate Blogging, published in 2007. Past President of the Boston Chapter of the American Marketing Association. Chair of #SprintZero, and part of the leadership team for #SprintTwo. The effort to update the marketing community’s agile marketing manifesto.


Follow John on LinkedIn

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]]> 3244 no Mark Hanoteau on Agile Marketing at Evalueserve - Episode Sixteen: https://marketingpodcasts.net/2023/02/episode-sixteen-an-interview-with-mark-hanoteau/ In this episode, we talk with Mark Hanoteau, Group Manager - Financial Services Evalueserve, based in Chile. Mark talks about his work in using agile marketing with his team and clients around the world. As well as diving into depth on what several of the values from the agile marketing manifesto mean to him. Mark Hanoteau is a principal consultant for Marketing Analytics and Agile Coach for Evalueserve. He has specialized in Marketing Science since 2011 where a focus of his key work has been experimental design and campaign measurement, providing these services for Financial Services and Retail institutions. About Your Host: John Cass John Cass is an expert at building content production and social media relationship systems for brands and agencies. He has worked at several companies where he's managed the development of content strategies and their execution. In addition, he has supporting experience in Technical SEO, user experience, marketing automation, and conversation optimization for the web. Follow John on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices Sat, 18 Feb 2023 20:28:00 -0000 An Interview with Mark Hanoteau - Episode Sixteen full 16 John Cass In this episode, we talk with Mark Hanoteau, Group Manager - Financial Services Evalueserve, based in Chile. Mark talks about his work in using agile marketing with his team and clients around the world. As well as diving into depth on what several of the values from the agile marketing manifesto mean to him. Mark Hanoteau is a principal consultant for Marketing Analytics and Agile Coach for Evalueserve. He has specialized in Marketing Science since 2011 where a focus of his key work has been experimental design and campaign measurement, providing these services for Financial Services and Retail institutions. About Your Host: John Cass John Cass is an expert at building content production and social media relationship systems for brands and agencies. He has worked at several companies where he's managed the development of content strategies and their execution. In addition, he has supporting experience in Technical SEO, user experience, marketing automation, and conversation optimization for the web. Follow John on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices In this episode, we talk with Mark Hanoteau, Group Manager - Financial Services Evalueserve, based in Chile. Mark talks about his work in using agile marketing with his team and clients around the world. As well as diving into depth on what several of the values from the agile marketing manifesto mean to him.


Mark Hanoteau is a principal consultant for Marketing Analytics and Agile Coach for Evalueserve. He has specialized in Marketing Science since 2011 where a focus of his key work has been experimental design and campaign measurement, providing these services for Financial Services and Retail institutions.


About Your Host: John Cass


John Cass is an expert at building content production and social media relationship systems for brands and agencies. He has worked at several companies where he's managed the development of content strategies and their execution. In addition, he has supporting experience in Technical SEO, user experience, marketing automation, and conversation optimization for the web.


Follow John on LinkedIn

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]]> 1655 no Stacey Ackerman and Michael Seaton - Episode Fifteen https://marketingpodcasts.net/2022/08/episode-fifteen-an-interview-with-stacey-ackerman-and-micheal-seaton/ Stacy and Michael have led an industry-driven effort to develop the Agile Marketing Navigator. Bringing the marketing community together to create a flexible, adaptable, and customizable framework for marketers, by marketers. The hope is that the framework can be used to navigate agile marketing implementations. Stacey Ackerman is a well-known thought leader in the agile software and agile marketing communities. For nearly a decade, she has successfully transformed traditionally-run companies into cultures and teams that embrace agility. She’s a regular contributor on agile marketing for MarTech and speaks at global agile conferences, including multiple years at the Global Scrum Gathering. Ackerman co-trained alongside Mike Cohn, agile guru and co-founder of the Scrum Alliance and Agile Alliance, for several years. She also helped launch a global agile community, Agile Mentors, where she brought together thousands of agile practitioners for learning and collaboration. Ackerman was on the leadership team for the revised Agile Marketing Manifesto in 2021. Most recently, she co-founded Agile Marketing Navigator, a flexible framework for implementing agile marketing. Michael Seaton, President, Level C Digital, has an extensive background leading digital marketing strategy and transformation at some of Canada’s largest and most respected brands in Financial Services, Not-For-Profit, and Government. His “why” stems from a passion for developing better, smarter marketers and teams, enabling new skills and practices essential for modern marketing success. Michael authored and instructs Agile Marketing at the University of Toronto as well as the Digital Marketing Strategy & Management certificate program at UofT. He is past Co-Chair, Digital Analytics Association (Canada)and past Board of Directors with American Marketing Association (AMA-Toronto); Canadian Marketing Association (CMA); Association of Internet Marketing & Sales (AIMS); and Advisory Board, Ted Rogers School of Business at Ryerson University. About Your Host: John Cass John Cass is an expert at building content production and social media relationship systems for brands and agencies. He has worked at several companies where he's managed the development of content strategies and their execution. In addition, he has supporting experience in Technical SEO, user experience, marketing automation, and conversation optimization for the web. Follow John on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 29 Aug 2022 01:46:00 -0000 An interview with Stacey Ackerman and Michael Seaton - Episode Fifteen full 15 John Cass Stacy and Michael have led an industry-driven effort to develop the Agile Marketing Navigator. Bringing the marketing community together to create a flexible, adaptable, and customizable framework for marketers, by marketers. The hope is that the framework can be used to navigate agile marketing implementations. Stacey Ackerman is a well-known thought leader in the agile software and agile marketing communities. For nearly a decade, she has successfully transformed traditionally-run companies into cultures and teams that embrace agility. She’s a regular contributor on agile marketing for MarTech and speaks at global agile conferences, including multiple years at the Global Scrum Gathering. Ackerman co-trained alongside Mike Cohn, agile guru and co-founder of the Scrum Alliance and Agile Alliance, for several years. She also helped launch a global agile community, Agile Mentors, where she brought together thousands of agile practitioners for learning and collaboration. Ackerman was on the leadership team for the revised Agile Marketing Manifesto in 2021. Most recently, she co-founded Agile Marketing Navigator, a flexible framework for implementing agile marketing. Michael Seaton, President, Level C Digital, has an extensive background leading digital marketing strategy and transformation at some of Canada’s largest and most respected brands in Financial Services, Not-For-Profit, and Government. His “why” stems from a passion for developing better, smarter marketers and teams, enabling new skills and practices essential for modern marketing success. Michael authored and instructs Agile Marketing at the University of Toronto as well as the Digital Marketing Strategy & Management certificate program at UofT. He is past Co-Chair, Digital Analytics Association (Canada)and past Board of Directors with American Marketing Association (AMA-Toronto); Canadian Marketing Association (CMA); Association of Internet Marketing & Sales (AIMS); and Advisory Board, Ted Rogers School of Business at Ryerson University. About Your Host: John Cass John Cass is an expert at building content production and social media relationship systems for brands and agencies. He has worked at several companies where he's managed the development of content strategies and their execution. In addition, he has supporting experience in Technical SEO, user experience, marketing automation, and conversation optimization for the web. Follow John on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices Stacy and Michael have led an industry-driven effort to develop the Agile Marketing Navigator. Bringing the marketing community together to create a flexible, adaptable, and customizable framework for marketers, by marketers. The hope is that the framework can be used to navigate agile marketing implementations.


Stacey Ackerman is a well-known thought leader in the agile software and agile marketing communities. For nearly a decade, she has successfully transformed traditionally-run companies into cultures and teams that embrace agility. She’s a regular contributor on agile marketing for MarTech and speaks at global agile conferences, including multiple years at the Global Scrum Gathering. Ackerman co-trained alongside Mike Cohn, agile guru and co-founder of the Scrum Alliance and Agile Alliance, for several years. She also helped launch a global agile community, Agile Mentors, where she brought together thousands of agile practitioners for learning and collaboration. Ackerman was on the leadership team for the revised Agile Marketing Manifesto in 2021. Most recently, she co-founded Agile Marketing Navigator, a flexible framework for implementing agile marketing.


Michael Seaton, President, Level C Digital, has an extensive background leading digital marketing strategy and transformation at some of Canada’s largest and most respected brands in Financial Services, Not-For-Profit, and Government. His “why” stems from a passion for developing better, smarter marketers and teams, enabling new skills and practices essential for modern marketing success.


Michael authored and instructs Agile Marketing at the University of Toronto as well as the Digital Marketing Strategy & Management certificate program at UofT.


He is past Co-Chair, Digital Analytics Association (Canada)and past Board of Directors with American Marketing Association (AMA-Toronto); Canadian Marketing Association (CMA); Association of Internet Marketing & Sales (AIMS); and Advisory Board, Ted Rogers School of Business at Ryerson University.


About Your Host: John Cass


John Cass is an expert at building content production and social media relationship systems for brands and agencies. He has worked at several companies where he's managed the development of content strategies and their execution. In addition, he has supporting experience in Technical SEO, user experience, marketing automation, and conversation optimization for the web.


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]]> 2653 no Mitra Roknabadi and Lydia Kirby Interview on Agile Marketing - Episode Fourteen https://marketingpodcasts.net/2021/09/episode-fourteen-an-interview-with-mitra-roknabadi-and-lydia-kirby/ Mitra Roknabadi is Vice President and Global Head of Marketing at OpenFin, the financial industry’s operating system. In this role, she's responsible for OpenFin brand, marketing, events, and media relations. Ms. Roknabadi's marketing and community building efforts at OpenFin have been instrumental in establishing the company as a leader in collaboration and enabling innovation across the industry. In 2016, she led the company's launch of FinJS, OpenFin’s flagship event series for technologists and business heads, which has hosted thousands of professionals in cities including New York, London, Chicago, Toronto, Stockholm and Amsterdam. Before joining OpenFin, Ms. Roknabadi worked in the gaming industry, retail industry, and at two NYC-based startups. Lydia Kirby is Client Delivery Director at Bright, an agile marketing consultancy. Lydia has been implementing agile marketing principles over the last 7 years, using agile ways of working to inspire people to act differently, be curious and use data to transform marketing whilst delivering business outcomes. Working primarily with B2B tech, consulting and professional services. Embracing the mantra of continuous improvement, you’ll find Lydia taking the stage and joining Podcasts to share the hard won learnings of B2B marketing, embracing failures to learn and deliver successful marketing programmes. About Your Host: John Cass John Cass is an expert at building content production and social media relationship systems for brands and agencies. He has worked at several companies where he's managed the development of content strategies and their execution. In addition, he has supporting experience in Technical SEO, user experience, marketing automation, and conversation optimization for the web. Follow John on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 13 Sep 2021 21:00:00 -0000 An interview with Mitra Roknabadi and Lydia Kirby - Episode Fourteen full 14 John Cass Mitra Roknabadi is Vice President and Global Head of Marketing at OpenFin, the financial industry’s operating system. In this role, she's responsible for OpenFin brand, marketing, events, and media relations. Ms. Roknabadi's marketing and community building efforts at OpenFin have been instrumental in establishing the company as a leader in collaboration and enabling innovation across the industry. In 2016, she led the company's launch of FinJS, OpenFin’s flagship event series for technologists and business heads, which has hosted thousands of professionals in cities including New York, London, Chicago, Toronto, Stockholm and Amsterdam. Before joining OpenFin, Ms. Roknabadi worked in the gaming industry, retail industry, and at two NYC-based startups. Lydia Kirby is Client Delivery Director at Bright, an agile marketing consultancy. Lydia has been implementing agile marketing principles over the last 7 years, using agile ways of working to inspire people to act differently, be curious and use data to transform marketing whilst delivering business outcomes. Working primarily with B2B tech, consulting and professional services. Embracing the mantra of continuous improvement, you’ll find Lydia taking the stage and joining Podcasts to share the hard won learnings of B2B marketing, embracing failures to learn and deliver successful marketing programmes. About Your Host: John Cass John Cass is an expert at building content production and social media relationship systems for brands and agencies. He has worked at several companies where he's managed the development of content strategies and their execution. In addition, he has supporting experience in Technical SEO, user experience, marketing automation, and conversation optimization for the web. Follow John on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices Mitra Roknabadi is Vice President and Global Head of Marketing at OpenFin, the financial industry’s operating system. In this role, she's responsible for OpenFin brand, marketing, events, and media relations. Ms. Roknabadi's marketing and community building efforts at OpenFin have been instrumental in establishing the company as a leader in collaboration and enabling innovation across the industry. In 2016, she led the company's launch of FinJS, OpenFin’s flagship event series for technologists and business heads, which has hosted thousands of professionals in cities including New York, London, Chicago, Toronto, Stockholm and Amsterdam. Before joining OpenFin, Ms. Roknabadi worked in the gaming industry, retail industry, and at two NYC-based startups.


Lydia Kirby is Client Delivery Director at Bright, an agile marketing consultancy. Lydia has been implementing agile marketing principles over the last 7 years, using agile ways of working to inspire people to act differently, be curious and use data to transform marketing whilst delivering business outcomes. Working primarily with B2B tech, consulting and professional services. Embracing the mantra of continuous improvement, you’ll find Lydia taking the stage and joining Podcasts to share the hard won learnings of B2B marketing, embracing failures to learn and deliver successful marketing programmes.


About Your Host: John Cass


John Cass is an expert at building content production and social media relationship systems for brands and agencies. He has worked at several companies where he's managed the development of content strategies and their execution. In addition, he has supporting experience in Technical SEO, user experience, marketing automation, and conversation optimization for the web.


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]]> 1197 no Ackley Gaskin II on Agile Marketing at TD Bank - Episode Thirteen https://marketingpodcasts.net/2021/05/episode-thirteen-an-interview-with-ackley-gaskin-ii/ Ackley Gaskin II is Senior Manager, Innovation & Business Solutions at TD Bank in Toronto Canada. He leads a team of Product Owners responsible for agile pods which drive the strategic innovation roadmap for the Bank's Real-Estate Secured and Unsecured Leading. Previously Mr. Gaskin lead upskilling of digital marketing practices for TD. Adapting, coaching, and training agile principles and practices across Marketing and partners to support the Bank's digital transformation and always-on digital marketing activities at scale. We talk with Mr. Gaskin about his experiences with agile marketing in the two roles. About Your Host: John Cass John Cass is an expert at building content production and social media relationship systems for brands and agencies. He has worked at several companies where he's managed the development of content strategies and their execution. In addition, he has supporting experience in Technical SEO, user experience, marketing automation, and conversation optimization for the web. Follow John on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices Sat, 01 May 2021 03:24:00 -0000 An interview with Ackley Gaskin II at TD Bank - Episode Thirteen full 13 John Cass Ackley Gaskin II is Senior Manager, Innovation & Business Solutions at TD Bank in Toronto Canada. He leads a team of Product Owners responsible for agile pods which drive the strategic innovation roadmap for the Bank's Real-Estate Secured and Unsecured Leading. Previously Mr. Gaskin lead upskilling of digital marketing practices for TD. Adapting, coaching, and training agile principles and practices across Marketing and partners to support the Bank's digital transformation and always-on digital marketing activities at scale. We talk with Mr. Gaskin about his experiences with agile marketing in the two roles. About Your Host: John Cass John Cass is an expert at building content production and social media relationship systems for brands and agencies. He has worked at several companies where he's managed the development of content strategies and their execution. In addition, he has supporting experience in Technical SEO, user experience, marketing automation, and conversation optimization for the web. Follow John on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices Ackley Gaskin II is Senior Manager, Innovation & Business Solutions at TD Bank in Toronto Canada. He leads a team of Product Owners responsible for agile pods which drive the strategic innovation roadmap for the Bank's Real-Estate Secured and Unsecured Leading. Previously Mr. Gaskin lead upskilling of digital marketing practices for TD. Adapting, coaching, and training agile principles and practices across Marketing and partners to support the Bank's digital transformation and always-on digital marketing activities at scale. We talk with Mr. Gaskin about his experiences with agile marketing in the two roles.


About Your Host: John Cass


John Cass is an expert at building content production and social media relationship systems for brands and agencies. He has worked at several companies where he's managed the development of content strategies and their execution. In addition, he has supporting experience in Technical SEO, user experience, marketing automation, and conversation optimization for the web.


Follow John on LinkedIn

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]]> 1056 no Ghassan Sultan of TECHNIA and Lydia Kirby of Bright Innovation - Episode Twelve https://marketingpodcasts.net/2021/03/episode-twelve-an-interview-with-ghassan-sultan-and-lydia-kirby/ For the second episode of 2021, John interviews Ghassan Sultan and Lydia Kirby about their agile marketing journey. Ghassan is the Chief Marketing Officer at TECHNIA; a major global software and services company.  Lydia is a B2B Tech Marketing Specialist, Agile Marketing Consultant, as well as the Client Delivery Director for Bright Innovation -- UK’s leading agile marketing consultancy. Her goal is to inspire people to act differently, be curious and use data to transform marketing whilst delivering business outcomes.  Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 29 Mar 2021 13:59:00 -0000 An interview with Ghassan Sultan and Lydia Kirby - Episode Twelve full 12 John Cass For the second episode of 2021, John interviews Ghassan Sultan and Lydia Kirby about their agile marketing journey. Ghassan is the Chief Marketing Officer at TECHNIA; a major global software and services company. Lydia is a B2B Tech Marketing Specialist, Agile Marketing Consultant, as well as the Client Delivery Director for Bright Innovation -- UK’s leading agile marketing consultancy. Her goal is to inspire people to act differently, be curious and use data to transform marketing whilst delivering business outcomes. For the second episode of 2021, John interviews Ghassan Sultan and Lydia Kirby about their agile marketing journey. Ghassan is the Chief Marketing Officer at TECHNIA; a major global software and services company.  Lydia is a B2B Tech Marketing Specialist, Agile Marketing Consultant, as well as the Client Delivery Director for Bright Innovation -- UK’s leading agile marketing consultancy. Her goal is to inspire people to act differently, be curious and use data to transform marketing whilst delivering business outcomes.  Learn more about your ad choices. Visit megaphone.fm/adchoices For the second episode of 2021, John interviews Ghassan Sultan and Lydia Kirby about their agile marketing journey.


Ghassan is the Chief Marketing Officer at TECHNIA; a major global software and services company. 


Lydia is a B2B Tech Marketing Specialist, Agile Marketing Consultant, as well as the Client Delivery Director for Bright Innovation -- UK’s leading agile marketing consultancy. Her goal is to inspire people to act differently, be curious and use data to transform marketing whilst delivering business outcomes. 

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]]> 1408 no Travis Arnold - The early days of agile marketing - Episode Eleven https://marketingpodcasts.net/2021/03/episode-eleven-an-interview-with-travis-arnold/ For the first episode of 2021, John interviews Travis Arnold about the intersection of marketing and design. Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 29 Mar 2021 13:58:00 -0000 An interview with Travis Arnold - Episode Eleven full 11 John Cass For the first episode of 2021, John interviews Travis Arnold about the intersection of marketing and design. Ghassan is the Chief Marketing Officer at TECHNIA; a major global software and services company. Lydia is a B2B Tech Marketing Specialist, Agile Marketing Consultant, as well as the Client Delivery Director for Bright Innovation -- UK’s leading agile marketing consultancy. Her goal is to inspire people to act differently, be curious and use data to transform marketing whilst delivering business outcomes. For the first episode of 2021, John interviews Travis Arnold about the intersection of marketing and design. Learn more about your ad choices. Visit megaphone.fm/adchoices For the first episode of 2021, John interviews Travis Arnold about the intersection of marketing and design.


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]]> 1823 no Kaycee Kalpin of Premier Inc and Stacey Ackerman of Agilify Coaching and Training - Episode Ten https://marketingpodcasts.net/2020/12/episode-ten-an-interview-with-kaycee-kalpin-and-stacey-ackerman/ For the last episode of 2020, John interviews Kaycee Kalpin and Stacey Ackerman about the state of Agile Marketing. Kaycee is Head of Strategic Marketing for Premier Inc., a role in which she leads brand and marketing across the entire enterprise. Kaycee also provides strategic guidance and vision for business growth, digital modernization, competitive differentiation, and best-in-class customer experiences. Stacey Ackerman is the founder of Agilify Coaching and Training, an organization with a mission to bring marketing into the 21st century through Agile Marketing. Stacey is passionate about helping marketing organizations around the world learn how Agile Marketing can help them cut through the red tape and rapidly deliver high-quality campaigns.  Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 21 Dec 2020 21:48:00 -0000 Episode Ten: An interview with Kaycee Kalpin and Stacey Ackerman full 10 John Cass For the last episode of 2020, John interviews Kaycee Kalpin and Stacey Ackerman about the state of Agile Marketing. Kaycee is Head of Strategic Marketing for Premier Inc., a role in which she leads brand and marketing across the entire enterprise. Kaycee also provides strategic guidance and vision for business growth, digital modernization, competitive differentiation, and best-in-class customer experiences. Stacey Ackerman is the founder of Agilify Coaching and Training, an organization with a mission to bring marketing into the 21st century through Agile Marketing. Stacey is passionate about helping marketing organizations around the world learn how Agile Marketing can help them cut through the red tape and rapidly deliver high-quality campaigns. For the last episode of 2020, John interviews Kaycee Kalpin and Stacey Ackerman about the state of Agile Marketing. Kaycee is Head of Strategic Marketing for Premier Inc., a role in which she leads brand and marketing across the entire enterprise. Kaycee also provides strategic guidance and vision for business growth, digital modernization, competitive differentiation, and best-in-class customer experiences. Stacey Ackerman is the founder of Agilify Coaching and Training, an organization with a mission to bring marketing into the 21st century through Agile Marketing. Stacey is passionate about helping marketing organizations around the world learn how Agile Marketing can help them cut through the red tape and rapidly deliver high-quality campaigns.  Learn more about your ad choices. Visit megaphone.fm/adchoices For the last episode of 2020, John interviews Kaycee Kalpin and Stacey Ackerman about the state of Agile Marketing.


Kaycee is Head of Strategic Marketing for Premier Inc., a role in which she leads brand and marketing across the entire enterprise. Kaycee also provides strategic guidance and vision for business growth, digital modernization, competitive differentiation, and best-in-class customer experiences.


Stacey Ackerman is the founder of Agilify Coaching and Training, an organization with a mission to bring marketing into the 21st century through Agile Marketing. Stacey is passionate about helping marketing organizations around the world learn how Agile Marketing can help them cut through the red tape and rapidly deliver high-quality campaigns. 

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]]> 1302 no Episode Nine: An Interview with Jim Ewel https://marketingpodcasts.net/2020/11/episode-nine-an-interview-with-jim-ewel/ In episode nine of the Deep Dive into Agile Marketing, John Cass interviews Jim Ewel about his new book, "The Six Disciplines of Agile Marketing." They discuss how the six disciplines lend themselves to four key shifts in culture, what it was like to publish a book during the COVID-19 pandemic, the lessons Jim hopes readers learn from his book, and what agile marketing looks like in 2020. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 18 Nov 2020 05:49:00 -0000 Episode Nine: An Interview with Jim Ewel full 9 John Cass In episode nine of the Deep Dive into Agile Marketing, John Cass interviews Jim Ewel about his new book, "The Six Disciplines of Agile Marketing." They discuss how the six disciplines lend themselves to four key shifts in culture, what it was like to publish a book during the COVID-19 pandemic, the lessons Jim hopes readers learn from his book, and what agile marketing looks like in 2020. In episode nine of the Deep Dive into Agile Marketing, John Cass interviews Jim Ewel about his new book, "The Six Disciplines of Agile Marketing." They discuss how the six disciplines lend themselves to four key shifts in culture, what it was like to publish a book during the COVID-19 pandemic, the lessons Jim hopes readers learn from his book, and what agile marketing looks like in 2020. Learn more about your ad choices. Visit megaphone.fm/adchoices In episode nine of the Deep Dive into Agile Marketing, John Cass interviews Jim Ewel about his new book, "The Six Disciplines of Agile Marketing." They discuss how the six disciplines lend themselves to four key shifts in culture, what it was like to publish a book during the COVID-19 pandemic, the lessons Jim hopes readers learn from his book, and what agile marketing looks like in 2020.

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]]> 1343 no The Basics of Agile Marketing with Nina Rachetta at 3M - Episode Eight https://marketingpodcasts.net/2020/09/episode-eight-the-basics-of-agile-marketing-with-nina-rachetta/ Nina Rachetta returns to the podcast to discuss the basics of agile marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 30 Sep 2020 05:09:00 -0000 Episode Eight: The Basics of Agile Marketing with Nina Rachetta full 8 John Cass Nina Rachetta returns to the podcast to discuss the basics of agile marketing. Nina Rachetta returns to the podcast to discuss the basics of agile marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices Nina Rachetta returns to the podcast to discuss the basics of agile marketing.

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]]> 1381 no An Interview with Giannina Rachetta on Agile Marketing at 3M - Episode Seven https://marketingpodcasts.net/2020/07/episode-seven-an-interview-with-giannina-rachetta-agile-marketing-at-3m/ In Episode Seven, John Cass interviews Giannina Rachetta, Product Marketing Manager at 3M about agile marketing Learn more about your ad choices. Visit megaphone.fm/adchoices Fri, 03 Jul 2020 22:18:00 -0000 Episode Seven: Agile Marketing at 3M with Giannina Rachetta full 7 John Cass In Episode Seven, John interviews Giannina Rachetta, Product Marketing Manager at 3M. In Episode Seven, John Cass interviews Giannina Rachetta, Product Marketing Manager at 3M about agile marketing Learn more about your ad choices. Visit megaphone.fm/adchoices In Episode Seven, John Cass interviews Giannina Rachetta, Product Marketing Manager at 3M about agile marketing

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]]> 2033 no An Interview with Amy Luethmers on agile marketing - Episode Six https://marketingpodcasts.net/2020/04/episode-six-an-interview-with-amy-luethmers/ In episode six of the Deep Dive into Agile Marketing podcast, John Cass interviews Amy Luethmers, Chief Marketing Officer at University of Wisconsin-Stout. They discuss what it's like to implement an Agile transformation at a higher education institution, what it's like to train colleagues from other departments about the benefits of Agile, and how her team's transformation also turned the marketing department into a true team; rather than functioning as creative services. Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 16 Apr 2020 01:43:00 -0000 An Interview with Amy Luethmers - Episode Six full 6 John Cass In episode six of the Deep Dive into Agile Marketing podcast, John Cass interviews Amy Luethmers, Chief Marketing Officer at University of Wisconsin-Stout. They discuss what it's like to implement an Agile transformation at a higher education institution, what it's like to train colleagues from other departments about the benefits of Agile, and how her team's transformation also turned the marketing department into a true team; rather than functioning as creative services. In episode six of the Deep Dive into Agile Marketing podcast, John Cass interviews Amy Luethmers, Chief Marketing Officer at University of Wisconsin-Stout. They discuss what it's like to implement an Agile transformation at a higher education institution, what it's like to train colleagues from other departments about the benefits of Agile, and how her team's transformation also turned the marketing department into a true team; rather than functioning as creative services. Learn more about your ad choices. Visit megaphone.fm/adchoices In episode six of the Deep Dive into Agile Marketing podcast, John Cass interviews Amy Luethmers, Chief Marketing Officer at University of Wisconsin-Stout. They discuss what it's like to implement an Agile transformation at a higher education institution, what it's like to train colleagues from other departments about the benefits of Agile, and how her team's transformation also turned the marketing department into a true team; rather than functioning as creative services.

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]]> 1227 no Andrew Burrows on Agile Marketing at IBM - Episode Five https://marketingpodcasts.net/2020/02/episode-five-an-interview-with-andrew-burrows/ In episode 5, John interviews Andrew Burrows, an Agile Marketing leader at IBM.  Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 27 Feb 2020 04:40:00 -0000 An Interview with Andrew Burrows - Episode Five full 5 John Cass In episode 5, John interviews Andrew Burrows, an Agile Marketing leader at IBM. In episode 5, John interviews Andrew Burrows, an Agile Marketing leader at IBM.  Learn more about your ad choices. Visit megaphone.fm/adchoices In episode 5, John interviews Andrew Burrows, an Agile Marketing leader at IBM. 

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]]> 2154 no An Interview with Seema Sheth-Voss - Episode Four https://marketingpodcasts.net/2019/12/episode-four-an-interview-with-seema-sheth-voss/ In episode four, Jeff interviews Seema Sheth-Voss, the Vice President of Product Marketing at Devo.  Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 19 Dec 2019 06:01:00 -0000 Episode Four: An Interview with Seema Sheth-Voss full 4 John Cass In episode four, Jeff interviews Seema Sheth-Voss, the Vice President of Product Marketing at Devo. In episode four, Jeff interviews Seema Sheth-Voss, the Vice President of Product Marketing at Devo.  Learn more about your ad choices. Visit megaphone.fm/adchoices In episode four, Jeff interviews Seema Sheth-Voss, the Vice President of Product Marketing at Devo. 

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]]> 1044 no An Interview with Jeff Clark of Forrester Research - Episode Three: https://marketingpodcasts.net/2019/09/episode-three-an-interview-with-jeff-clark/ In episode three, John interviews Jeff Clark, who is the Research Director for Marketing Operations Strategies at Forrester.  Learn more about your ad choices. Visit megaphone.fm/adchoices Thu, 19 Sep 2019 04:39:00 -0000 Episode Three: An Interview with Jeff Clark full 3 John Cass In episode three, John interviews Jeff Clark, who is the Research Director for Marketing Operations Strategies at Forrester. In episode three, John interviews Jeff Clark, who is the Research Director for Marketing Operations Strategies at Forrester.  Learn more about your ad choices. Visit megaphone.fm/adchoices In episode three, John interviews Jeff Clark, who is the Research Director for Marketing Operations Strategies at Forrester. 

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]]> 2539 no An Interview with Jayson Gehri on Agile Marketing at IBM - Episode Two https://marketingpodcasts.net/2019/09/episode-two-an-interview-with-jayson-gehri/ Jayson Gehri is currently a worldwide marketing leader for a $3bn+ business that includes the Db2 brand within the IBM Analytics software group. He leads a team of cross-functional marketers responsible for the strategy, plan and execution of a global marketing program to support these products. As part of the role, h is also leading a transformation to agile marketing within his team to drive better market responsiveness and outcomes. Learn more about your ad choices. Visit megaphone.fm/adchoices Sun, 01 Sep 2019 04:00:00 -0000 Episode Two: An Interview with Jayson Gehri full 2 John Cass Jayson Gehri is currently a worldwide marketing leader for a $3bn+ business that includes the Db2 brand within the IBM Analytics software group. He leads a team of cross-functional marketers responsible for the strategy, plan and execution of a global marketing program to support these products. As part of the role, h is also leading a transformation to agile marketing within his team to drive better market responsiveness and outcomes. Jayson Gehri is currently a worldwide marketing leader for a $3bn+ business that includes the Db2 brand within the IBM Analytics software group. He leads a team of cross-functional marketers responsible for the strategy, plan and execution of a global marketing program to support these products. As part of the role, h is also leading a transformation to agile marketing within his team to drive better market responsiveness and outcomes. Learn more about your ad choices. Visit megaphone.fm/adchoices Jayson Gehri is currently a worldwide marketing leader for a $3bn+ business that includes the Db2 brand within the IBM Analytics software group. He leads a team of cross-functional marketers responsible for the strategy, plan and execution of a global marketing program to support these products. As part of the role, h is also leading a transformation to agile marketing within his team to drive better market responsiveness and outcomes.

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]]> 1264 no An Interview with Alan Belniak - Episode 1 https://marketingpodcasts.net/2019/08/episode-one-an-interview-with-alan-belniak/ Welcome to the Deep Dive into Agile Marketing! This podcast series is produced by the Business Agility Institute and hosted by John Cass. In this first episode, John interviews Alan Belniak. Alan shares his experience drawing from a decade of B2B tech companies and describes himself as an all-in consumer and practitioner of social media, content marketing, and online community activity to help create, enhance, and truly connect a business to prospects or customers. Don't miss this exciting first episode from the Deep Dive into Agile Marketing!  Learn more about your ad choices. Visit megaphone.fm/adchoices Wed, 14 Aug 2019 02:52:00 -0000 Episode 1: An Interview with Alan Belniak full 1 1 John Cass Welcome to the Deep Dive into Agile Marketing! This podcast series is produced by the Business Agility Institute and hosted by John Cass. In this first episode, John interviews Alan Belniak. Alan shares his experience drawing from a decade of B2B tech companies and describes himself as an all-in consumer and practitioner of social media, content marketing, and online community activity to help create, enhance, and truly connect a business to prospects or customers. Don't miss this exciting first episode from the Deep Dive into Agile Marketing! Welcome to the Deep Dive into Agile Marketing! This podcast series is produced by the Business Agility Institute and hosted by John Cass. In this first episode, John interviews Alan Belniak. Alan shares his experience drawing from a decade of B2B tech companies and describes himself as an all-in consumer and practitioner of social media, content marketing, and online community activity to help create, enhance, and truly connect a business to prospects or customers. Don't miss this exciting first episode from the Deep Dive into Agile Marketing!  Learn more about your ad choices. Visit megaphone.fm/adchoices Welcome to the Deep Dive into Agile Marketing! This podcast series is produced by the Business Agility Institute and hosted by John Cass. In this first episode, John interviews Alan Belniak. Alan shares his experience drawing from a decade of B2B tech companies and describes himself as an all-in consumer and practitioner of social media, content marketing, and online community activity to help create, enhance, and truly connect a business to prospects or customers.


Don't miss this exciting first episode from the Deep Dive into Agile Marketing! 

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