The Creative Intervention https://supertalentcreative.com/ en 2025-present Where have all the big advertising and marketing ideas gone? If you’ve got a creative problem and no one else can solve it, you should listen to the wisdom of the world’s greatest creative directors, all gathered together on one podcast. The creative brains behind some of the world’s most famous adverts, for Guinness, British Airways, Nike and Coca-Cola have discuss six remedies - or interventions - for some of the most common advertising and marketing roadblocks: In house turbocharge Brand phoenix The big fix Fast fame Idea now Global expansion If you think your creative team could do with goosing, this is the podcast for you! https://megaphone.imgix.net/podcasts/44813926-4607-11f0-980d-5307a2809a29/image/b55275a28fc59e5aafd75516e51d99f7.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress The Creative Intervention https://supertalentcreative.com/ episodic The world’s greatest creatives solving today’s marketing problems Keith Smith Where have all the big advertising and marketing ideas gone? If you’ve got a creative problem and no one else can solve it, you should listen to the wisdom of the world’s greatest creative directors, all gathered together on one podcast. The creative brains behind some of the world’s most famous adverts, for Guinness, British Airways, Nike and Coca-Cola have discuss six remedies - or interventions - for some of the most common advertising and marketing roadblocks: In house turbocharge Brand phoenix The big fix Fast fame Idea now Global expansion If you think your creative team could do with goosing, this is the podcast for you! Where have all the big advertising and marketing ideas gone?

If you’ve got a creative problem and no one else can solve it, you should listen to the wisdom of the world’s greatest creative directors, all gathered together on one podcast.

The creative brains behind some of the world’s most famous adverts, for Guinness, British Airways, Nike and Coca-Cola have discuss six remedies - or interventions - for some of the most common advertising and marketing roadblocks:

In house turbocharge

Brand phoenix

The big fix

Fast fame

Idea now

Global expansion

If you think your creative team could do with goosing, this is the podcast for you!

]]> Keith Smith keith@theadvertist.com AI on Humanity, Life & Everything What does artificial intelligence really think about humanity? We spend a lot of time asking what AI can do for us. In this episode of The Creative Intervention Podcast, Keith Smith turns the question around and asks artificial intelligence to take a long, hard look at us. Meet Miss. She has no body, no childhood, no feelings and, she insists, no particular desire to take over the world. But she does have access to an extraordinary body of human knowledge, and Keith has questions. What does AI make of the human race? Are we actually intelligent? What separates human creativity from artificial intelligence? Can AI experience intuition, ambition or emotion? Why are humans so easily manipulated? Does power inevitably corrupt? What gives AI hope for humanity? And, given our record so far, are human beings likely to survive another 100, 1,000 or even 10,000 years? There are also rather more important matters to settle, including whether AI supports Manchester City, why humans knowingly do things that are bad for them, and whether artificial intelligence has any business judging Keith's fondness for Liquorice Allsorts. Eventually, Miss is asked to produce the ultimate report card for humanity, grading us on intelligence, creativity, adaptability, wisdom, self-awareness, long-term planning, humour and our remarkable ability to waste time arguing about things that don't matter. The results are... mixed. At a time when generative AI and artificial intelligence are rapidly changing creativity, business, employment, education and everyday life, this is a rather different conversation about the future of AI. Not what can AI do? But what might AI tell us about ourselves? Funny, occasionally unsettling and unexpectedly optimistic, AI on Humanity: Life & Everything is an experiment in turning the machine around and asking it to examine its makers. And, apparently, we're being graded on potential. The Creative Intervention Podcast explores creativity, advertising, culture, technology, artificial intelligence and the ideas changing the way we work and live. Relevant reading Stanford University: 2026 AI Index Report One of the strongest current sources to accompany the episode. The 2026 edition covers AI capabilities, responsible AI, the economy and future of work, science, medicine, education, governance and public attitudes towards AI. Explore the Stanford AI Index 2026 OECD: AI and work Research into how artificial intelligence is changing employment, productivity, skills and the workplace. The OECD's July 2026 work also examines policy responses across the G7, EU and selected other economies. Explore OECD research on AI and work Our World in Data: Artificial Intelligence Particularly good background for listeners who want to go beyond the headlines and understand the development, capabilities and possible societal consequences of AI. Explore Artificial Intelligence at Our World in Data Learn more about your ad choices. Visit megaphone.fm/adchoices Mon, 07 Sep 2026 08:20:00 -0000 full Keith Smith What does artificial intelligence really think about humanity? We spend a lot of time asking what AI can do for us. In this episode of The Creative Intervention Podcast, Keith Smith turns the question around and asks artificial intelligence to take a long, hard look at us. Meet Miss. She has no body, no childhood, no feelings and, she insists, no particular desire to take over the world. But she does have access to an extraordinary body of human knowledge, and Keith has questions. What does AI make of the human race? Are we actually intelligent? What separates human creativity from artificial intelligence? Can AI experience intuition, ambition or emotion? Why are humans so easily manipulated? Does power inevitably corrupt? What gives AI hope for humanity? And, given our record so far, are human beings likely to survive another 100, 1,000 or even 10,000 years? There are also rather more important matters to settle, including whether AI supports Manchester City, why humans knowingly do things that are bad for them, and whether artificial intelligence has any business judging Keith's fondness for Liquorice Allsorts. Eventually, Miss is asked to produce the ultimate report card for humanity, grading us on intelligence, creativity, adaptability, wisdom, self-awareness, long-term planning, humour and our remarkable ability to waste time arguing about things that don't matter. The results are... mixed. At a time when generative AI and artificial intelligence are rapidly changing creativity, business, employment, education and everyday life, this is a rather different conversation about the future of AI. Not what can AI do? But what might AI tell us about ourselves? Funny, occasionally unsettling and unexpectedly optimistic, AI on Humanity: Life & Everything is an experiment in turning the machine around and asking it to examine its makers. And, apparently, we're being graded on potential. The Creative Intervention Podcast explores creativity, advertising, culture, technology, artificial intelligence and the ideas changing the way we work and live. Relevant reading Stanford University: 2026 AI Index Report One of the strongest current sources to accompany the episode. The 2026 edition covers AI capabilities, responsible AI, the economy and future of work, science, medicine, education, governance and public attitudes towards AI. Explore the Stanford AI Index 2026 OECD: AI and work Research into how artificial intelligence is changing employment, productivity, skills and the workplace. The OECD's July 2026 work also examines policy responses across the G7, EU and selected other economies. Explore OECD research on AI and work Our World in Data: Artificial Intelligence Particularly good background for listeners who want to go beyond the headlines and understand the development, capabilities and possible societal consequences of AI. Explore Artificial Intelligence at Our World in Data Learn more about your ad choices. Visit megaphone.fm/adchoices What does artificial intelligence really think about humanity?

We spend a lot of time asking what AI can do for us. In this episode of The Creative Intervention Podcast, Keith Smith turns the question around and asks artificial intelligence to take a long, hard look at us.

Meet Miss.

She has no body, no childhood, no feelings and, she insists, no particular desire to take over the world. But she does have access to an extraordinary body of human knowledge, and Keith has questions.

What does AI make of the human race? Are we actually intelligent? What separates human creativity from artificial intelligence? Can AI experience intuition, ambition or emotion? Why are humans so easily manipulated? Does power inevitably corrupt? What gives AI hope for humanity? And, given our record so far, are human beings likely to survive another 100, 1,000 or even 10,000 years?

There are also rather more important matters to settle, including whether AI supports Manchester City, why humans knowingly do things that are bad for them, and whether artificial intelligence has any business judging Keith's fondness for Liquorice Allsorts.

Eventually, Miss is asked to produce the ultimate report card for humanity, grading us on intelligence, creativity, adaptability, wisdom, self-awareness, long-term planning, humour and our remarkable ability to waste time arguing about things that don't matter.

The results are... mixed.

At a time when generative AI and artificial intelligence are rapidly changing creativity, business, employment, education and everyday life, this is a rather different conversation about the future of AI.

Not what can AI do?

But what might AI tell us about ourselves?

Funny, occasionally unsettling and unexpectedly optimistic, AI on Humanity: Life & Everything is an experiment in turning the machine around and asking it to examine its makers.

And, apparently, we're being graded on potential.

The Creative Intervention Podcast explores creativity, advertising, culture, technology, artificial intelligence and the ideas changing the way we work and live.

Relevant reading


  • Stanford University: 2026 AI Index Report
    One of the strongest current sources to accompany the episode. The 2026 edition covers AI capabilities, responsible AI, the economy and future of work, science, medicine, education, governance and public attitudes towards AI.
    Explore the Stanford AI Index 2026


  • OECD: AI and work
    Research into how artificial intelligence is changing employment, productivity, skills and the workplace. The OECD's July 2026 work also examines policy responses across the G7, EU and selected other economies.
    Explore OECD research on AI and work


  • Our World in Data: Artificial Intelligence
    Particularly good background for listeners who want to go beyond the headlines and understand the development, capabilities and possible societal consequences of AI.
    Explore Artificial Intelligence at Our World in Data

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2112 yes Tim Lindsay: Retrospective The Chair of D&AD - the global non-profit that promotes and celebrates creative excellence in design and advertising, is hanging up his suit at the end of 2025. In this show - a departure from the usual, we discuss the state of the world of advertising and creative, covering the role of DEI, whether big ideas and experience matter, Tim's desert island adverts, what makes an "amazing" advert these days, how judging for D&AD awards has changed, and the one thing every CMO and CEO needs to know about the role of creativity. Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 02 Dec 2025 11:03:00 -0000 full Keith Smith The Chair of D&AD - the global non-profit that promotes and celebrates creative excellence in design and advertising, is hanging up his suit at the end of 2025. In this show - a departure from the usual, we discuss the state of the world of advertising and creative, covering the role of DEI, whether big ideas and experience matter, Tim's desert island adverts, what makes an "amazing" advert these days, how judging for D&AD awards has changed, and the one thing every CMO and CEO needs to know about the role of creativity. Learn more about your ad choices. Visit megaphone.fm/adchoices The Chair of D&AD - the global non-profit that promotes and celebrates creative excellence in design and advertising, is hanging up his suit at the end of 2025.

In this show - a departure from the usual, we discuss the state of the world of advertising and creative, covering the role of DEI, whether big ideas and experience matter, Tim's desert island adverts, what makes an "amazing" advert these days, how judging for D&AD awards has changed, and the one thing every CMO and CEO needs to know about the role of creativity.

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2925 yes The Creative Intervention: Fast Fame - Andrew Bloch Lord Sugar's long-standing trusted advisor, business & communications guru and exited founder of Frank PR, Andrew Bloch is here to offer his advice to founders of freshly funded start-ups, spin outs, IPOs, MBOs or MBIs. One thing every start up needs to do (or not do) The recipe for fame The power of storytelling Using PR to combat IP theft Andrew Bloch's contact details: https://www.linkedin.com/in/andrewbloch/ Learn more about your ad choices. Visit megaphone.fm/adchoices Tue, 29 Jul 2025 08:07:00 -0000 full Keith Smith Lord Sugar's long-standing trusted advisor, business & communications guru and exited founder of Frank PR, Andrew Bloch is here to offer his advice to founders of freshly funded start-ups, spin outs, IPOs, MBOs or MBIs. One thing every start up needs to do (or not do) The recipe for fame The power of storytelling Using PR to combat IP theft Andrew Bloch's contact details: https://www.linkedin.com/in/andrewbloch/ Learn more about your ad choices. Visit megaphone.fm/adchoices Lord Sugar's long-standing trusted advisor, business & communications guru and exited founder of Frank PR, Andrew Bloch is here to offer his advice to founders of freshly funded start-ups, spin outs, IPOs, MBOs or MBIs.

  • One thing every start up needs to do (or not do)
  • The recipe for fame
  • The power of storytelling Using PR to combat IP theft

Andrew Bloch's contact details: https://www.linkedin.com/in/andrewbloch/


Learn more about your ad choices. Visit megaphone.fm/adchoices

]]> 2362 yes The Creative Intervention: In house teams - Graham Fink & Mark Goodwin Are In house departments really as effective as outsourced teams? When do they work? When don’t they work? and how do you know when to in-house and when to out-source? Award-winning creative team Graham Fink and Mark Goodwin discuss the advantages and disadvantages of the growing trend for in-house teams and how their clients can make the best use of them. The role of AI Finding inspiration Working with external resources Vetting your work How to build a world-class team Learn more about your ad choices. Visit megaphone.fm/adchoices Sun, 22 Jun 2025 20:29:00 -0000 full Keith Smith Are In house departments really as effective as outsourced teams? When do they work? When don’t they work? and how do you know when to in-house and when to out-source? Award-winning creative team Graham Fink and Mark Goodwin discuss the advantages and disadvantages of the growing trend for in-house teams and how their clients can make the best use of them. The role of AI Finding inspiration Working with external resources Vetting your work How to build a world-class team Learn more about your ad choices. Visit megaphone.fm/adchoices Are In house departments really as effective as outsourced teams? When do they work? When don’t they work? and how do you know when to in-house and when to out-source?

Award-winning creative team Graham Fink and Mark Goodwin discuss the advantages and disadvantages of the growing trend for in-house teams and how their clients can make the best use of them.

The role of AI

Finding inspiration

Working with external resources

Vetting your work

How to build a world-class team

Learn more about your ad choices. Visit megaphone.fm/adchoices

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