<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:media="http://search.yahoo.com/mrss/" xmlns:content="http://purl.org/rss/1.0/modules/content/">
  <channel>
    <atom:link href="https://feeds.megaphone.fm/copyarena" rel="self" type="application/rss+xml"/>
    <title>Copy Arena: The Podcast</title>
    <link>www.taniadakka.com</link>
    <language>en</language>
    <copyright>Tania Dakka</copyright>
    <description>Words. Emotion. Persuasion. And not being freaking vanilla. Pull up a barstool and let’s chat up how you can use copy to boost your sales and your business.</description>
    <image>
      <url>https://megaphone.imgix.net/podcasts/5310d92a-528f-11ec-a839-7748776fca04/image/CopyArenaOverlayArt.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress</url>
      <title>Copy Arena: The Podcast</title>
      <link>www.taniadakka.com</link>
    </image>
    <itunes:explicit>yes</itunes:explicit>
    <itunes:type>episodic</itunes:type>
    <itunes:subtitle></itunes:subtitle>
    <itunes:author>Tania Dakka</itunes:author>
    <itunes:summary>Words. Emotion. Persuasion. And not being freaking vanilla. Pull up a barstool and let’s chat up how you can use copy to boost your sales and your business.</itunes:summary>
    <content:encoded>
      <![CDATA[<p>Words. Emotion. Persuasion. And not being freaking vanilla. Pull up a barstool and let’s chat up how you can use copy to boost your sales and your business.</p>]]>
    </content:encoded>
    <itunes:owner>
      <itunes:name>Tania Dakka</itunes:name>
      <itunes:email>tania@taniadakka.com</itunes:email>
    </itunes:owner>
    <itunes:image href="https://megaphone.imgix.net/podcasts/5310d92a-528f-11ec-a839-7748776fca04/image/CopyArenaOverlayArt.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
    <itunes:category text="Business">
      <itunes:category text="Marketing"/>
    </itunes:category>
    <item>
      <title>Four Steps To Your Most Profitable Copy</title>
      <description>Coaches and consultants, sick of creating your courses and programs and WISHING they would sell better?? There's a solution. And it's not as hard as you think. Listen to this week's episode of Copy Arena to dig on these four steps I use to write profitable copy for my 6&amp;7-figure clients, so you can write your best copy EVAH and watch how your sales increase. The breakdown is inside...and in Cash-In, THE copywriting course for coaches &amp; consultants who want higher revenue. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 19 Apr 2023 15:03:00 -0000</pubDate>
      <itunes:title>Four Steps To Your Most Profitable Copy</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>3</itunes:season>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/8d9ab6de-8857-11ed-8464-cbbb2add2690/image/3b59bf.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>So You Can Make More Money From Your Programs</itunes:subtitle>
      <itunes:summary>Coaches and consultants, sick of creating your courses and programs and WISHING they would sell better?? There's a solution. And it's not as hard as you think. Listen to this week's episode of Copy Arena to dig on these four steps I use to write profitable copy for my 6&amp;7-figure clients, so you can write your best copy EVAH and watch how your sales increase. The breakdown is inside...and in Cash-In, THE copywriting course for coaches &amp; consultants who want higher revenue. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Coaches and consultants, sick of creating your courses and programs and WISHING they would sell better?? There's a solution. And it's not as hard as you think. Listen to this week's episode of Copy Arena to dig on these four steps I use to write profitable copy for my 6&amp;7-figure clients, so you can write your best copy EVAH and watch how your sales increase. The breakdown is inside...and in <a href="http://bit.ly/cashincopy">Cash-In, THE copywriting course for coaches &amp; consultants who want higher revenue</a>. </p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1066</itunes:duration>
      <itunes:explicit>yes</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[8d9ab6de-8857-11ed-8464-cbbb2add2690]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL5416652242.mp3?updated=1680355539" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Learn How to Stand Out In a Sea of Sameness and BLAH</title>
      <link>https://www.taniadakka.com</link>
      <description>Considering that every human that has access to the internet can now be seen and heard, there are BILLIONS of people all saying the same thing. Learn how your copy can make you STAND OUT so you don't get DROWNED OUT in a sea of sameness and BLAAHHHHHH. Because blending in means your ideal clients won't even notice you're there. Listen to this episode of Copy Arena to understand what YOU need to do to FINALLY get seen. Check out Cash-In a copywriting course for coaches and consultants who want to increase their sales with revenue-driving sales copy. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 12 Apr 2023 15:07:00 -0000</pubDate>
      <itunes:title>Copywriting That Will Help Your Ideal Clients Notice You</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>3</itunes:season>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/8d7e223a-8857-11ed-8464-cb8785b05e40/image/324e9b.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>Stand Out Or Get Drowned Out</itunes:subtitle>
      <itunes:summary>Considering that every human that has access to the internet can now be seen and heard, there are BILLIONS of people all saying the same thing. Learn how your copy can make you STAND OUT so you don't get DROWNED OUT in a sea of sameness and BLAAHHHHHH. Because blending in means your ideal clients won't even notice you're there. Listen to this episode of Copy Arena to understand what YOU need to do to FINALLY get seen. Check out Cash-In a copywriting course for coaches and consultants who want to increase their sales with revenue-driving sales copy. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Considering that every human that has access to the internet can now be seen and heard, there are BILLIONS of people all saying the same thing. Learn how your copy can make you STAND OUT so you don't get DROWNED OUT in a sea of sameness and BLAAHHHHHH. Because blending in means your ideal clients won't even notice you're there. Listen to this episode of Copy Arena to understand what YOU need to do to FINALLY get seen. <a href="https://bit.ly/cashincopy">Check out Cash-In a copywriting course for coaches and consultants who want to increase their sales with revenue-driving sales copy.</a> </p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1110</itunes:duration>
      <itunes:explicit>yes</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[8d7e223a-8857-11ed-8464-cb8785b05e40]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL9842777105.mp3?updated=1680355071" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>How to Bring Your FULL Self To Your Copy</title>
      <link>https://www.taniadakka.com</link>
      <description>Business owners, especially coaches and consultants, often struggle with bringing THEMSELVES to their copy. They end up pushing their readers away because they don't resonate with their brand or the program they're pitching. Bringing ALL of you to your copy can help change that. Check out the upcoming copywriting course for coaches &amp; consultants to learn how to write profitable, emotion-driven copy that hits them in the heart (and the wallet!)
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 05 Apr 2023 15:11:00 -0000</pubDate>
      <itunes:title>Write Copy That Is FULLY You</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>3</itunes:season>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:subtitle>Touch the Heart Of Your Reader...And Get the Yes</itunes:subtitle>
      <itunes:summary>Business owners, especially coaches and consultants, often struggle with bringing THEMSELVES to their copy. They end up pushing their readers away because they don't resonate with their brand or the program they're pitching. Bringing ALL of you to your copy can help change that. Check out the upcoming copywriting course for coaches &amp; consultants to learn how to write profitable, emotion-driven copy that hits them in the heart (and the wallet!)
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Business owners, especially coaches and consultants, often struggle with bringing THEMSELVES to their copy. They end up pushing their readers away because they don't resonate with their brand or the program they're pitching. Bringing ALL of you to your copy can help change that. Check out the upcoming <a href="https://www.bit.ly/cashincopy">copywriting course for coaches &amp; consultants</a> to learn how to write profitable, emotion-driven copy that hits them in the heart (and the wallet!)</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>806</itunes:duration>
      <itunes:explicit>yes</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[8d6685bc-8857-11ed-8464-d30cb741c09a]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL4375327128.mp3?updated=1680353469" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>What All the Hype In Copywriting About AI Really Means</title>
      <link>https://www.taniadakka.com</link>
      <description>Everybody and their brother in the copywriting industry have been talking about AI. I've kept mostly quiet about it because it is what it is. But I've recently shared my thoughts on what's going on and what will happen and how you HAVE to do things if you want AI to work for you. Find out more on this episode of Copy Arena.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Sat, 01 Apr 2023 12:33:53 -0000</pubDate>
      <itunes:title>My Two Cents About AI &amp; Copywriting</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>3</itunes:season>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/8d4f7228-8857-11ed-8464-9b9adc8d1c5d/image/9399f2.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>Will It Work For You</itunes:subtitle>
      <itunes:summary>Everybody and their brother in the copywriting industry have been talking about AI. I've kept mostly quiet about it because it is what it is. But I've recently shared my thoughts on what's going on and what will happen and how you HAVE to do things if you want AI to work for you. Find out more on this episode of Copy Arena.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Everybody and their brother in the copywriting industry have been talking about AI. I've kept mostly quiet about it because it is what it is. But I've recently shared my thoughts on what's going on and what will happen and how you HAVE to do things if you want AI to work for you. Find out more on this episode of Copy Arena.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>496</itunes:duration>
      <itunes:explicit>yes</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[8d4f7228-8857-11ed-8464-9b9adc8d1c5d]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL2011381268.mp3?updated=1680352822" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>What Not To Leave Out Of Your Copy</title>
      <link>https://www.taniadakka.com</link>
      <description>When it comes to shooting for next level sales with your launches in your coaching or consulting business, you are certain steps you need to take when crafting your sales pages. If you don't take all of these steps, you'll likely hinder your effort and throttle your revenue results. If you can avoid this mistake, your copy will be that pillar of sales that you hope it can be. For more on writing your own copy, check out Cash-In, my copywriting course for busy AF business wwners who want to write their way to higher profits.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Thu, 30 Mar 2023 19:50:00 -0000</pubDate>
      <itunes:title>What Not To Leave Out Of Your Copy</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>3</itunes:season>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/8d382f5a-8857-11ed-8464-47921ecd24a2/image/e7b145.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>When Shooting For Big Numbers In Your Launches, Do NOT Do This</itunes:subtitle>
      <itunes:summary>When it comes to shooting for next level sales with your launches in your coaching or consulting business, you are certain steps you need to take when crafting your sales pages. If you don't take all of these steps, you'll likely hinder your effort and throttle your revenue results. If you can avoid this mistake, your copy will be that pillar of sales that you hope it can be. For more on writing your own copy, check out Cash-In, my copywriting course for busy AF business wwners who want to write their way to higher profits.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>When it comes to shooting for next level sales with your launches in your coaching or consulting business, you are certain steps you need to take when crafting your sales pages. If you don't take all of these steps, you'll likely hinder your effort and throttle your revenue results. If you can avoid this mistake, your copy will be that pillar of sales that you hope it can be. For more on writing your own copy, check out <a href="www.bit.ly/cashincopy">Cash-In</a>, my copywriting course for busy AF business wwners who want to write their way to higher profits.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>918</itunes:duration>
      <itunes:explicit>yes</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[8d382f5a-8857-11ed-8464-47921ecd24a2]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL1584107723.mp3?updated=1680221139" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Jason Falls Drops By For a Special Chat About Cipio.Ai</title>
      <link>https://taniadakka.com</link>
      <description>Discover CIPIO.AI, the Marketing Podcast Network, and the steps that led to the establishment of the platform with the Copy Arena's special guest, Jason Falls. He sheds light on a tool that is helping businesses grow, CGI from Cipio.Ai and what he's up to with brands, the marketing landscape, and his book, Winfluence. Check out this week's episode and sign up for your own CGI account to try out Vibe Check and see how this tool can change how you create copy in your business.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Tue, 03 Jan 2023 11:53:00 -0000</pubDate>
      <itunes:title>Uncover New Tools To Help Make Your Business Better</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>3</itunes:episode>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/8d21783c-8857-11ed-8464-2f4b160a8f05/image/804380.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>Get The Deets On A Tool You Need In Your Business</itunes:subtitle>
      <itunes:summary>Discover CIPIO.AI, the Marketing Podcast Network, and the steps that led to the establishment of the platform with the Copy Arena's special guest, Jason Falls. He sheds light on a tool that is helping businesses grow, CGI from Cipio.Ai and what he's up to with brands, the marketing landscape, and his book, Winfluence. Check out this week's episode and sign up for your own CGI account to try out Vibe Check and see how this tool can change how you create copy in your business.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Discover CIPIO.AI, the <a href="https://marketingpodcasts.net/shows/">Marketing Podcast Network</a>, and the steps that led to the establishment of the platform with the Copy Arena's special guest, Jason Falls. He sheds light on a tool that is helping businesses grow, <a href="https://cim.cipio.ai/auth/sign-up/vibe-check">CGI</a> from Cipio.Ai and what he's up to with brands, the marketing landscape, and his book, <a href="https://jasonfalls.com/get-winfluence/">Winfluence</a>. Check out this week's episode and sign up for your own CGI account to try out Vibe Check and see how this tool can change how you create copy in your business.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1727</itunes:duration>
      <itunes:explicit>yes</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[8d21783c-8857-11ed-8464-2f4b160a8f05]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL1282154820.mp3?updated=1672747205" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Copy That Has The Power To Move Your Reader To Action</title>
      <link>https://www.taniadakka.com</link>
      <description>It's easy to talk about emotion-driven copy. But I came across an example of it, live, that you'll want to see if you struggle with understanding how to write and reap the rewards of deeply moving copy. This site brought me to tears. And made me a customer. You can impact your readers in that same way. I want to thank Midnight's Honor for the inspiration for today's episode. Please check out their site and all the amazing work they offer!
For more copy tips, join the Copy Arena on Facebook.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Sun, 11 Dec 2022 01:34:00 -0000</pubDate>
      <itunes:title>Copy That Has The Power To Move Your Reader To Action</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>3</itunes:season>
      <itunes:episode>1</itunes:episode>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/0ab5573e-9fa9-11ec-a00d-03f2f1af8acc/image/f71580.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>Tears And Sales</itunes:subtitle>
      <itunes:summary>It's easy to talk about emotion-driven copy. But I came across an example of it, live, that you'll want to see if you struggle with understanding how to write and reap the rewards of deeply moving copy. This site brought me to tears. And made me a customer. You can impact your readers in that same way. I want to thank Midnight's Honor for the inspiration for today's episode. Please check out their site and all the amazing work they offer!
For more copy tips, join the Copy Arena on Facebook.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>It's easy to talk about emotion-driven copy. But I came across an example of it, live, that you'll want to see if you struggle with understanding how to write and reap the rewards of deeply moving copy. This site brought me to tears. And made me a customer. You can impact your readers in that same way. I want to thank <a href="www.midnightshonor.com">Midnight's Honor</a> for the inspiration for today's episode. Please check out their site and all the amazing work they offer!</p><p>For more copy tips, join the <a href="https://www.facebook.com/groups/copyarena">Copy Arena on Facebook</a>.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1023</itunes:duration>
      <itunes:explicit>yes</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[0ab5573e-9fa9-11ec-a00d-03f2f1af8acc]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL5768747842.mp3?updated=1670722864" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>The Easy Way To Rate (&amp; Improve!) Your Own Copy</title>
      <link>https://www.taniadakka.com</link>
      <description>Use this quick self-assessment to help you decide if you can, indeed, improve your copy. I've broken copy down into 5 different categories and by knowing what's present in each one, you can tell how much improvement your copy could use to help you increase your conversions on your site, in your emails, or on social. For more on using emotion and persuasion to get people to say YES! to your products and programs, join the Copy Arena on Facebook. And for a detailed critique of your copy to help you start performing better right now, join the Copy Edge.

Copywriting is more than just words...it's a path to freedom.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Tue, 06 Dec 2022 23:26:00 -0000</pubDate>
      <itunes:title>Use This Simple Copywriting Rating System To Improve Your Copy</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>3</itunes:season>
      <itunes:episode>1</itunes:episode>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/0aa912da-9fa9-11ec-a00d-9742456cc035/image/5d8bb8.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>5 Categories of Copy</itunes:subtitle>
      <itunes:summary>Use this quick self-assessment to help you decide if you can, indeed, improve your copy. I've broken copy down into 5 different categories and by knowing what's present in each one, you can tell how much improvement your copy could use to help you increase your conversions on your site, in your emails, or on social. For more on using emotion and persuasion to get people to say YES! to your products and programs, join the Copy Arena on Facebook. And for a detailed critique of your copy to help you start performing better right now, join the Copy Edge.

Copywriting is more than just words...it's a path to freedom.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Use this quick self-assessment to help you decide if you can, indeed, improve your copy. I've broken copy down into 5 different categories and by knowing what's present in each one, you can tell how much improvement your copy could use to help you increase your conversions on your site, in your emails, or on social. For more on using emotion and persuasion to get people to say YES! to your products and programs, join the <a href="https://www.facebook.com/groups/copyarena">Copy Arena</a> on Facebook. And for a detailed critique of your copy to help you start performing better right now, join the <a href="https://www.legendmakercopy.com/CopyEdge">Copy Edge</a>.</p><p><br></p><p>Copywriting is more than just words...it's a path to freedom.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1109</itunes:duration>
      <itunes:explicit>yes</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[0aa912da-9fa9-11ec-a00d-9742456cc035]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL9916342421.mp3?updated=1670369679" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Top Tips To Get Readers To Take Action (Even If You're Not A Copywriter)</title>
      <link>https://www.taniadakka.com</link>
      <description>Check out this week's copy tips in this episode of Copy Arena: The Podcast. These are solutions to some of the most consistent mistakes I see made when business owners write their own copy. Use them to make sure your copy is copy that your readers will want to take action on so you can increase your conversions and your sales.

#copywritingtips #smallbusiness #coaches #sales #conversions #podcast #marketing
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Sun, 07 Aug 2022 13:27:00 -0000</pubDate>
      <itunes:title>Top Tips To Get Readers To Take Action</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>2</itunes:season>
      <itunes:episode>13</itunes:episode>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/0a9d0576-9fa9-11ec-a00d-2b2d93db39d3/image/EmailCopyArenaPodcastImage.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>Top Tips To Get Readers To Take Action (Even If You're Not A Copywriter)</itunes:subtitle>
      <itunes:summary>Check out this week's copy tips in this episode of Copy Arena: The Podcast. These are solutions to some of the most consistent mistakes I see made when business owners write their own copy. Use them to make sure your copy is copy that your readers will want to take action on so you can increase your conversions and your sales.

#copywritingtips #smallbusiness #coaches #sales #conversions #podcast #marketing
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Check out this week's copy tips in this episode of Copy Arena: The Podcast. These are solutions to some of the most consistent mistakes I see made when business owners write their own copy. Use them to make sure your copy is copy that your readers will want to take action on so you can increase your conversions and your sales.</p><p><br></p><p>#copywritingtips #smallbusiness #coaches #sales #conversions #podcast #marketing</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1255</itunes:duration>
      <itunes:explicit>yes</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[0a9d0576-9fa9-11ec-a00d-2b2d93db39d3]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL4066369460.mp3?updated=1659879216" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>How To Get Your Ideal Clients From Skipping Your Best Offers</title>
      <link>https://www.taniadakka.com/</link>
      <description>After all that market research, you've FINALLY built your BEST offer yet. And...nothing. You barely hit a 0.5% conversion. The problem? It may be more obvious than you think. Check out this week's episode to uncover the issue that may be getting your ideal clients to bounce instead of take action. You'll also discover THE exercise you need to do every time you write anything, to help boost the effectiveness of your copy. 
Come play the Copy Arena for more. www.facebook.com/groups/copyarena Or Join the Copy Edge for daily copy critiques www.legendmakercopy.com/copyedge
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Tue, 31 May 2022 23:14:43 -0000</pubDate>
      <itunes:title>Stop Your Ideal Clients From Skipping Your Best Offers</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>2</itunes:season>
      <itunes:episode>1</itunes:episode>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/0a8fd842-9fa9-11ec-a00d-73abec698e5f/image/22CopyArenaOverlayArt.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>An EASY Fix</itunes:subtitle>
      <itunes:summary>After all that market research, you've FINALLY built your BEST offer yet. And...nothing. You barely hit a 0.5% conversion. The problem? It may be more obvious than you think. Check out this week's episode to uncover the issue that may be getting your ideal clients to bounce instead of take action. You'll also discover THE exercise you need to do every time you write anything, to help boost the effectiveness of your copy. 
Come play the Copy Arena for more. www.facebook.com/groups/copyarena Or Join the Copy Edge for daily copy critiques www.legendmakercopy.com/copyedge
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>After all that market research, you've FINALLY built your BEST offer yet. And...nothing. You barely hit a 0.5% conversion. The problem? It may be more obvious than you think. Check out this week's episode to uncover the issue that may be getting your ideal clients to bounce instead of take action. You'll also discover THE exercise you need to do every time you write anything, to help boost the effectiveness of your copy. </p><p>Come play the Copy Arena for more. www.facebook.com/groups/copyarena Or Join the Copy Edge for daily copy critiques www.legendmakercopy.com/copyedge</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>911</itunes:duration>
      <itunes:explicit>yes</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[0a8fd842-9fa9-11ec-a00d-73abec698e5f]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL6003279640.mp3?updated=1654039214" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Easily Craft Sales Pages With Emotion</title>
      <link>https://www.taniadakka.com/</link>
      <description>Many people struggle with crafting sales pages that make money because they write from a place of fear and doubt. Listen to today's episode of the Copy Arena so you can start writing from THE place that will ignite your sales. It's easier than you think...if you take the time to do the work it takes. Also, hang around for the pro tip at the end to make your sales page writing almost effortless.
Join the Copy Arena on Facebook for more copy ass-kickery! www.facebook.com/groups/copyarena
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 23 May 2022 20:28:00 -0000</pubDate>
      <itunes:title>Easily Craft Sales Pages With Emotion</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>2</itunes:season>
      <itunes:episode>14</itunes:episode>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/8604d71a-dad8-11ec-b111-d3c95404f802/image/22CopyArenaOverlayArt.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>So Your Readers Become Buyers</itunes:subtitle>
      <itunes:summary>Many people struggle with crafting sales pages that make money because they write from a place of fear and doubt. Listen to today's episode of the Copy Arena so you can start writing from THE place that will ignite your sales. It's easier than you think...if you take the time to do the work it takes. Also, hang around for the pro tip at the end to make your sales page writing almost effortless.
Join the Copy Arena on Facebook for more copy ass-kickery! www.facebook.com/groups/copyarena
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Many people struggle with crafting sales pages that make money because they write from a place of fear and doubt. Listen to today's episode of the Copy Arena so you can start writing from THE place that will ignite your sales. It's easier than you think...if you take the time to do the work it takes. Also, hang around for the pro tip at the end to make your sales page writing almost effortless.</p><p>Join the Copy Arena on Facebook for more copy ass-kickery! www.facebook.com/groups/copyarena</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1031</itunes:duration>
      <itunes:explicit>yes</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[8604d71a-dad8-11ec-b111-d3c95404f802]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL6071587937.mp3?updated=1653339331" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>How to Make Your Copy Work For You Without Being a Copywriter</title>
      <link>https://www.taniadakka.com/</link>
      <description>Some business owners work hard to learn the art and science of copywriting that converts. However, that can create a problem rather than a solution. Check out this week's episode to uncover why there's a better way than trying to learn a whole new trade alongside doing what you do best. Find out how you can use this technique to your advantage and create big sales without a copywriter or becoming one. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Thu, 14 Apr 2022 19:35:53 -0000</pubDate>
      <itunes:title>Copy Success Without Being a Copywriter</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>2</itunes:season>
      <itunes:episode>11</itunes:episode>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/0a83a32e-9fa9-11ec-a00d-b7a647b73823/image/22CopyArenaOverlayArt.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>How To Mess Up &amp; Still Make Big Money</itunes:subtitle>
      <itunes:summary>Some business owners work hard to learn the art and science of copywriting that converts. However, that can create a problem rather than a solution. Check out this week's episode to uncover why there's a better way than trying to learn a whole new trade alongside doing what you do best. Find out how you can use this technique to your advantage and create big sales without a copywriter or becoming one. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Some business owners work hard to learn the art and science of copywriting that converts. However, that can create a problem rather than a solution. Check out this week's episode to uncover why there's a better way than trying to learn a whole new trade alongside doing what you do best. Find out how you can use this technique to your advantage and create big sales without a copywriter or becoming one. </p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>772</itunes:duration>
      <itunes:explicit>yes</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[0a83a32e-9fa9-11ec-a00d-b7a647b73823]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL4152089048.mp3?updated=1649965357" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>The Pitfall Of Writing Copy From Instinct Alone</title>
      <link>https://www.taniadakka.com/</link>
      <description>In this week's episode, I get down and dirty with one conversion-killing tactic that many business owners make when writing their copy from pure heart or instinct, When corrected, this mistake can explode conversions by increasing trust and establishing emotional bonds. Join the Copy Arena for more tips &amp; tricks on writing profitable, emotional copy for your business.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Tue, 05 Apr 2022 01:27:34 -0000</pubDate>
      <itunes:title>The Pitfall Of Writing Copy From Instinct Alone</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>2</itunes:season>
      <itunes:episode>10</itunes:episode>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/0a7774b4-9fa9-11ec-a00d-eb77a6686a5e/image/22CopyArenaOverlayArt.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>And How to Avoid This Profit-Endangering Mistake</itunes:subtitle>
      <itunes:summary>In this week's episode, I get down and dirty with one conversion-killing tactic that many business owners make when writing their copy from pure heart or instinct, When corrected, this mistake can explode conversions by increasing trust and establishing emotional bonds. Join the Copy Arena for more tips &amp; tricks on writing profitable, emotional copy for your business.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>In this week's episode, I get down and dirty with one conversion-killing tactic that many business owners make when writing their copy from pure heart or instinct, When corrected, this mistake can explode conversions by increasing trust and establishing emotional bonds. Join the <a href="https://www.facebook.com/groups/copyarena">Copy Arena</a> for more tips &amp; tricks on writing profitable, emotional copy for your business.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>669</itunes:duration>
      <itunes:explicit>yes</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[0a7774b4-9fa9-11ec-a00d-eb77a6686a5e]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL8717351498.mp3?updated=1649122465" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Speed Up Your Success With Copy</title>
      <link>https://www.taniadakka.com/</link>
      <description>When you're not true to YOU, this is what happens. And what you can do about it if you fall into that trap. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Sat, 05 Feb 2022 15:04:11 -0000</pubDate>
      <itunes:title>Speed Up Your Success With Copy</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>2</itunes:season>
      <itunes:episode>1</itunes:episode>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/35974228-8695-11ec-a564-f734503500f8/image/22CopyArenaOverlayArt.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>Pushing Away Prospects That Don't Fit</itunes:subtitle>
      <itunes:summary>When you're not true to YOU, this is what happens. And what you can do about it if you fall into that trap. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>When you're not true to YOU, this is what happens. And what you can do about it if you fall into that trap. </p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>705</itunes:duration>
      <itunes:explicit>yes</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[35974228-8695-11ec-a564-f734503500f8]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL6299541521.mp3?updated=1644073895" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>What To Do When Your Ideal Clients Don't "See" You</title>
      <link>https://www.taniadakka.com/</link>
      <description>When your ideal clients don't respond to your content, fix this disconnect to make yourself visible. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Tue, 01 Feb 2022 20:13:10 -0000</pubDate>
      <itunes:title>What To Do When Your Ideal Clients Don't "See" You</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>2</itunes:season>
      <itunes:episode>7</itunes:episode>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/121bb636-839c-11ec-831b-a334d0a46d9b/image/22CopyArenaOverlayArt.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>What To Do When Your Ideal Clients Don't "See" You</itunes:subtitle>
      <itunes:summary>When your ideal clients don't respond to your content, fix this disconnect to make yourself visible. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>When your ideal clients don't respond to your content, fix this disconnect to make yourself visible. </p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>612</itunes:duration>
      <itunes:explicit>yes</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[121bb636-839c-11ec-831b-a334d0a46d9b]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL5625026470.mp3?updated=1643746988" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Do You Even Need a Copywriter?</title>
      <link>https://www.taniadakka.com/</link>
      <description>Not every business needs a copywriter. Listen to Episode 6 to find out if your business is one of those or if you actually do need a copywriter.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Sun, 23 Jan 2022 20:43:00 -0000</pubDate>
      <itunes:title>Do You Even Need a Copywriter?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>2</itunes:season>
      <itunes:episode>6</itunes:episode>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/da75bab6-7c8d-11ec-924e-a70613cef094/image/22CopyArenaOverlayArt.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>Signs you may not need one</itunes:subtitle>
      <itunes:summary>Not every business needs a copywriter. Listen to Episode 6 to find out if your business is one of those or if you actually do need a copywriter.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Not every business needs a copywriter. Listen to Episode 6 to find out if your business is one of those or if you actually do need a copywriter.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>629</itunes:duration>
      <itunes:explicit>yes</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[da75bab6-7c8d-11ec-924e-a70613cef094]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL7216639887.mp3?updated=1642971224" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>The Solution For Getting More Sales</title>
      <link>https://www.taniadakka.com/</link>
      <description>Can you sell without sales pages? Yes! But this quick tip explains why you shouldn't...
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Fri, 14 Jan 2022 11:53:00 -0000</pubDate>
      <itunes:title>The Solution For Getting More Sales</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>2</itunes:season>
      <itunes:episode>5</itunes:episode>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/d8553ad6-7530-11ec-8a0e-ab8e49fcda93/image/CopyArenaOverlayArt.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>Why You DO Need a Sales Page</itunes:subtitle>
      <itunes:summary>Can you sell without sales pages? Yes! But this quick tip explains why you shouldn't...
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Can you sell without sales pages? Yes! But this quick tip explains why you shouldn't...</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>614</itunes:duration>
      <itunes:explicit>yes</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[d8553ad6-7530-11ec-8a0e-ab8e49fcda93]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL5218829849.mp3?updated=1642162025" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Ensure the Profitability of Your Sales Pages</title>
      <link>https://www.taniadakka.com/</link>
      <description>Publish a sales page that's going to make you money out of the gate, rather than publishing one that hasn't been through this step...that forces you to doubt your own product or program.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Thu, 30 Dec 2021 21:03:00 -0000</pubDate>
      <itunes:title>Ensure the Profitability of Your Sales Pages</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>2</itunes:season>
      <itunes:episode>1</itunes:episode>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/52b924dc-69b4-11ec-b1fc-8b04f690fa0a/image/CopyArenaOverlayArt.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>One Simple Step You Don't Want To Overlook</itunes:subtitle>
      <itunes:summary>Publish a sales page that's going to make you money out of the gate, rather than publishing one that hasn't been through this step...that forces you to doubt your own product or program.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Publish a sales page that's going to make you money out of the gate, rather than publishing one that hasn't been through this step...that forces you to doubt your own product or program.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>823</itunes:duration>
      <itunes:explicit>yes</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[52b924dc-69b4-11ec-b1fc-8b04f690fa0a]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL2667704676.mp3?updated=1640898674" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Fish Sandwich Copy</title>
      <link>https://www.taniadakka.com/</link>
      <description>Create a more profitable 2022 when you do this with your copy from now on.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 22 Dec 2021 00:14:00 -0000</pubDate>
      <itunes:title>Fish Sandwich Copy</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>2</itunes:season>
      <itunes:episode>2</itunes:episode>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/2a0781ac-62be-11ec-a5aa-57e5fc90e42b/image/CopyArenaOverlayArt.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>The ONE Thing You Need To Do For 2022</itunes:subtitle>
      <itunes:summary>Create a more profitable 2022 when you do this with your copy from now on.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Create a more profitable 2022 when you do this with your copy from now on.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>554</itunes:duration>
      <itunes:explicit>yes</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[2a0781ac-62be-11ec-a5aa-57e5fc90e42b]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL2140027705.mp3?updated=1640133543" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>3 Fallacies That Can Ruin Your Copy</title>
      <link>https://taniadakka.com/</link>
      <description>These are three fallacies heard being spread around the web regarding copy this week. Avoid them and give your copy a fighting chance to actually convert for you.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Fri, 17 Dec 2021 00:32:00 -0000</pubDate>
      <itunes:title>3 Fallacies That Can Ruin Your Copy</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>2</itunes:season>
      <itunes:episode>1</itunes:episode>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/b1de0c04-5ed1-11ec-9f40-2b3822f78809/image/CopyArenaOverlayArt.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>And how to avoid them</itunes:subtitle>
      <itunes:summary>These are three fallacies heard being spread around the web regarding copy this week. Avoid them and give your copy a fighting chance to actually convert for you.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>These are three fallacies heard being spread around the web regarding copy this week. Avoid them and give your copy a fighting chance to actually convert for you.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>377</itunes:duration>
      <itunes:explicit>yes</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[b1de0c04-5ed1-11ec-9f40-2b3822f78809]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL8840783593.mp3?updated=1640133558" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Finding your brand voice</title>
      <link>https://www.taniadakka.com/</link>
      <description>Discover the mistake so many business owners make when trying to uncover their brand voice and what to do instead.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 08 Dec 2021 14:22:00 -0000</pubDate>
      <itunes:title>Finding your brand voice</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>23</itunes:episode>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/6fdb155a-582c-11ec-80a9-4717d8c75e5b/image/CopyArenaOverlayArt.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>How to uncover your own magnetic brand voice</itunes:subtitle>
      <itunes:summary>Discover the mistake so many business owners make when trying to uncover their brand voice and what to do instead.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Discover the mistake so many business owners make when trying to uncover their brand voice and what to do instead.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>397</itunes:duration>
      <itunes:explicit>yes</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[6fdb155a-582c-11ec-80a9-4717d8c75e5b]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL8364505104.mp3?updated=1640133579" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Don’t Assume the Obvious in Your Copy</title>
      <link>https://anchor.fm/copyarena/episodes/Ep-22-Dont-Assume-the-Obvious-in-Your-Copy-eso8u8</link>
      <description>Your reader isn’t in your head. Use these tricks to make sure your reader sees what you need them to see. Join the Copy Arena www.facebook.com/groups/copyarena
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Tue, 16 Mar 2021 18:39:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>22</itunes:episode>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/53e86296-528f-11ec-8a12-67e06311d2d6/image/4603473-1589062847715-b6e246cbae0b1.jpg?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>Your reader isn’t in your head. Use these tricks to make sure your reader sees what you need them to see. Join the Copy Arena www.facebook.com/groups/copyarena </itunes:subtitle>
      <itunes:summary>Your reader isn’t in your head. Use these tricks to make sure your reader sees what you need them to see. Join the Copy Arena www.facebook.com/groups/copyarena
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Your reader isn’t in your head. Use these tricks to make sure your reader sees what you need them to see. Join the Copy Arena www.facebook.com/groups/copyarena</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>401</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[18b582bd-25d4-4a04-b090-0bdf331fd96d]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL2151501450.mp3?updated=1640133594" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Why your copywriter can’t get your copy right </title>
      <link>https://anchor.fm/copyarena/episodes/Why-your-copywriter-cant-get-your-copy-right-eqg4vh</link>
      <description>Uncover what stands between you and stellar copy that converts. Join the Copy Arena to jam on emotion, persuasion and getting the YES! www.facebook.com/groups/copyarena
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Tue, 16 Feb 2021 16:14:09 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>21</itunes:episode>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/54210f88-528f-11ec-8a12-8f1d73580a80/image/4603473-1589062847715-b6e246cbae0b1.jpg?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>Uncover what stands between you and stellar copy that converts. Join the Copy Arena to jam on emotion, persuasion and getting the YES! www.facebook.com/groups/copyarena
</itunes:subtitle>
      <itunes:summary>Uncover what stands between you and stellar copy that converts. Join the Copy Arena to jam on emotion, persuasion and getting the YES! www.facebook.com/groups/copyarena
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[Uncover what stands between you and stellar copy that converts. Join the Copy Arena to jam on emotion, persuasion and getting the YES! www.facebook.com/groups/copyarena
<p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>524</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[d45a70d2-3ad8-408b-9fc6-fcd5be1d5fe4]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL5549804391.mp3?updated=1638353918" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Winning with subpar copy</title>
      <link>https://anchor.fm/copyarena/episodes/Winning-with-subpar-copy-eplcs9</link>
      <description>How do some people kill it even though their copy isn’t “perfect”? Join the Copy Arena to get your questions answered www.facebook.com/groups/CopyArena 
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Fri, 29 Jan 2021 16:52:59 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>20</itunes:episode>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/545ece04-528f-11ec-8a12-6722a4f856b5/image/4603473-1589062847715-b6e246cbae0b1.jpg?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>How do some people kill it even though their copy isn’t “perfect”? Join the Copy Arena to get your questions answered www.facebook.com/groups/CopyArena 
</itunes:subtitle>
      <itunes:summary>How do some people kill it even though their copy isn’t “perfect”? Join the Copy Arena to get your questions answered www.facebook.com/groups/CopyArena 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[How do some people kill it even though their copy isn’t “perfect”? Join the Copy Arena to get your questions answered www.facebook.com/groups/CopyArena 
<p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>395</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[29885c97-3b42-4dd4-b988-e76981ee9f60]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL9362962061.mp3?updated=1638353918" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>The 9 Essential Phases of Sales Page Writing</title>
      <link>https://anchor.fm/copyarena/episodes/Ep-19-The-9-Essential-Phases-of-Sales-Page-Writing-eosnhc</link>
      <description>Create sales pages that are compelling and convert when you have pushed your copy through the 9 essential phases of sales page writing. Join the FREE copywriting group, the Copy Arena, for more https://www.facebook.com/groups/copyarena/
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Tue, 12 Jan 2021 21:49:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>19</itunes:episode>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/54ae63ba-528f-11ec-8a12-6fb976937981/image/4603473-1589062847715-b6e246cbae0b1.jpg?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>Create sales pages that are compelling and convert when you have pushed your copy through the 9 essential phases of sales page writing. Join the FREE copywriting group, the Copy Arena, for more https://www.facebook.com/groups/copyarena/</itunes:subtitle>
      <itunes:summary>Create sales pages that are compelling and convert when you have pushed your copy through the 9 essential phases of sales page writing. Join the FREE copywriting group, the Copy Arena, for more https://www.facebook.com/groups/copyarena/
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Create sales pages that are compelling and convert when you have pushed your copy through the 9 essential phases of sales page writing. Join the FREE copywriting group, the Copy Arena, for more https://www.facebook.com/groups/copyarena/</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1161</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[bc7767d3-dae2-4c81-84d3-546e37bfd46f]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL2738208319.mp3?updated=1640133616" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Use the words that matter</title>
      <link>https://anchor.fm/copyarena/episodes/Ep-18-Use-the-words-that-matter-eok5uc</link>
      <description>Spin this and learn how NOT to address your ideal clients in your copy. Join the Copy Arena on Facebook and learn how to get them to say yes.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 06 Jan 2021 10:58:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>18</itunes:episode>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/54efff3c-528f-11ec-8a12-4be737c645be/image/4603473-1589062847715-b6e246cbae0b1.jpg?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>Spin this and learn how NOT to address your ideal clients in your copy. Join the Copy Arena on Facebook and learn how to get them to say yes. </itunes:subtitle>
      <itunes:summary>Spin this and learn how NOT to address your ideal clients in your copy. Join the Copy Arena on Facebook and learn how to get them to say yes.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Spin this and learn how NOT to address your ideal clients in your copy. Join the Copy Arena on Facebook and learn how to get them to say yes.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>334</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[e3632122-a87d-445c-abbe-e7d5b992a667]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL9020179520.mp3?updated=1640133634" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Get Your Sales Copy Right</title>
      <link>https://anchor.fm/copyarena/episodes/Get-Your-Sales-Copy-Right-eobnnu</link>
      <description>A brief lesson on how to craft sales copy, how to sold my wolves on new music, and an end of the year kick in the pants for next year
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Tue, 29 Dec 2020 23:46:17 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>17</itunes:episode>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/552c212e-528f-11ec-8a12-e3530d010fcf/image/4603473-1589062847715-b6e246cbae0b1.jpg?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>A brief lesson on how to craft sales copy, how to sold my wolves on new music, and an end of the year kick in the pants for next year
</itunes:subtitle>
      <itunes:summary>A brief lesson on how to craft sales copy, how to sold my wolves on new music, and an end of the year kick in the pants for next year
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[A brief lesson on how to craft sales copy, how to sold my wolves on new music, and an end of the year kick in the pants for next year
<p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>699</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[09b9337a-dbf7-443b-a59c-92eae1a9279c]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL4429845724.mp3?updated=1638353919" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Frank Kern turned $1.88 into $630K (and why you care!)</title>
      <link>https://anchor.fm/copyarena/episodes/Frank-Kern-turned-1-88-into-630K-and-why-you-care-em2ec7</link>
      <description>In this episode, why Frank Kern turning $1.88 into $630K matters to you, how https://igknightedbusinessfreedom.com/ AND the www.legendmakercopy.com/666 can help you be your own Post-Creative Strategist (coined by Gary Vaunerchuk this week) and how that helps your business get more eyes and sales.

Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Thu, 05 Nov 2020 14:51:33 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>16</itunes:episode>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/556df3ec-528f-11ec-8a12-1b0f9fbd10df/image/4603473-1589062847715-b6e246cbae0b1.jpg?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>&lt;p&gt;In this episode, why Frank Kern turning $1.88 into $630K matters to you, how https://igknightedbusinessfreedom.com/ AND the www.legendmakercopy.com/666 can help you be your own Post-Creative Strategist (coined by Gary Vaunerchuk this week) and how that helps your business get more eyes and sales.&lt;/p&gt;
</itunes:subtitle>
      <itunes:summary>In this episode, why Frank Kern turning $1.88 into $630K matters to you, how https://igknightedbusinessfreedom.com/ AND the www.legendmakercopy.com/666 can help you be your own Post-Creative Strategist (coined by Gary Vaunerchuk this week) and how that helps your business get more eyes and sales.

Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>In this episode, why Frank Kern turning $1.88 into $630K matters to you, how https://igknightedbusinessfreedom.com/ AND the www.legendmakercopy.com/666 can help you be your own Post-Creative Strategist (coined by Gary Vaunerchuk this week) and how that helps your business get more eyes and sales.</p>
<p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>493</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[a2b15303-47eb-4338-a1c4-b4952f60c1fd]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL9433580610.mp3?updated=1638353920" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>How to FINALLY start your copy</title>
      <link>https://anchor.fm/copyarena/episodes/How-to-FINALLY-start-your-copy-elb8p2</link>
      <description>Stuck in your head? Here’s why and what to do about it so you can FINALLY start writing your copy. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Tue, 20 Oct 2020 19:47:46 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>15</itunes:episode>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/55ad4be6-528f-11ec-8a12-0bb900118f3f/image/4603473-1589062847715-b6e246cbae0b1.jpg?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>Stuck in your head? Here’s why and what to do about it so you can FINALLY start writing your copy. 
</itunes:subtitle>
      <itunes:summary>Stuck in your head? Here’s why and what to do about it so you can FINALLY start writing your copy. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[Stuck in your head? Here’s why and what to do about it so you can FINALLY start writing your copy. 
<p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>416</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[f5f042fd-6b65-4678-8ede-459c2abb290e]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL4826440624.mp3?updated=1638353920" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>How to find your voice</title>
      <link>https://anchor.fm/copyarena/episodes/How-to-find-your-voice-ekplc5</link>
      <description>Copy coaching is less what you need. Instead follow these steps to uncover your voice. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Thu, 08 Oct 2020 20:09:34 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>14</itunes:episode>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/55e76a24-528f-11ec-8a12-4b091a425603/image/4603473-1589062847715-b6e246cbae0b1.jpg?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>Copy coaching is less what you need. Instead follow these steps to uncover your voice. 
</itunes:subtitle>
      <itunes:summary>Copy coaching is less what you need. Instead follow these steps to uncover your voice. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[Copy coaching is less what you need. Instead follow these steps to uncover your voice. 
<p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>512</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[9f6db083-7021-4e63-9d65-fb7df1ec02dd]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL7875450508.mp3?updated=1638353921" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>When to use “write like you talk”</title>
      <link>https://anchor.fm/copyarena/episodes/When-to-use-write-like-you-talk-ekbppc</link>
      <description>One of the most conventional pieces of copy advice I always heard was “write like you talk”. But it doesn’t always work. Give this episode a listen to find out why and when you should and should not use it. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Tue, 29 Sep 2020 17:40:27 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>13</itunes:episode>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/562652fc-528f-11ec-8a12-bbfcb80446c1/image/4603473-1589062847715-b6e246cbae0b1.jpg?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>One of the most conventional pieces of copy advice I always heard was “write like you talk”. But it doesn’t always work. Give this episode a listen to find out why and when you should and should not use it. 
</itunes:subtitle>
      <itunes:summary>One of the most conventional pieces of copy advice I always heard was “write like you talk”. But it doesn’t always work. Give this episode a listen to find out why and when you should and should not use it. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[One of the most conventional pieces of copy advice I always heard was “write like you talk”. But it doesn’t always work. Give this episode a listen to find out why and when you should and should not use it. 
<p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>411</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[cee6fe60-1a3e-44bd-afc0-9c2dc402b6a5]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL8178878714.mp3?updated=1638353921" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Tap into real emotion with this exercise </title>
      <link>https://anchor.fm/copyarena/episodes/Tap-into-real-emotion-with-this-exercise-ejq06k</link>
      <description>Without emotion, you don’t get sales. Use this exercise to tap into the right emotions for your audience. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Thu, 17 Sep 2020 21:55:42 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>12</itunes:episode>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/5663379e-528f-11ec-8a12-1b9c9e71e83d/image/4603473-1589062847715-b6e246cbae0b1.jpg?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>Without emotion, you don’t get sales. Use this exercise to tap into the right emotions for your audience. 
</itunes:subtitle>
      <itunes:summary>Without emotion, you don’t get sales. Use this exercise to tap into the right emotions for your audience. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[Without emotion, you don’t get sales. Use this exercise to tap into the right emotions for your audience. 
<p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>515</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[936711e9-a7d7-4e5b-a13b-cc29049dcfb7]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL9268593081.mp3?updated=1638353921" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>How to get effective feedback on your copy</title>
      <link>https://anchor.fm/copyarena/episodes/How-to-get-effective-feedback-on-your-copy-eivih7</link>
      <description>There’s a right way and a wrong way to get feedback on your copy. The wrong way can get you results you don’t want. Listen now to see how to get better results with better feedback. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Tue, 01 Sep 2020 14:31:34 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>11</itunes:episode>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/569fc362-528f-11ec-8a12-2343bb0ee9fa/image/4603473-1589062847715-b6e246cbae0b1.jpg?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>There’s a right way and a wrong way to get feedback on your copy. The wrong way can get you results you don’t want. Listen now to see how to get better results with better feedback. 
</itunes:subtitle>
      <itunes:summary>There’s a right way and a wrong way to get feedback on your copy. The wrong way can get you results you don’t want. Listen now to see how to get better results with better feedback. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[There’s a right way and a wrong way to get feedback on your copy. The wrong way can get you results you don’t want. Listen now to see how to get better results with better feedback. 
<p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>444</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[fc09f33d-8ee6-46b7-a513-5f83597ef2f0]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL7768974166.mp3?updated=1638353922" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>What it means to build your legend</title>
      <link>https://anchor.fm/copyarena/episodes/What-it-means-to-build-your-legend-eio6r9</link>
      <description>Legends are not only those doing the big, epic work. They are you and they are me. Take a listen to uncover how you can express that in your copy. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Thu, 27 Aug 2020 15:18:53 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>10</itunes:episode>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/56f49ec8-528f-11ec-8a12-a7d93cc4642a/image/4603473-1589062847715-b6e246cbae0b1.jpg?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>Legends are not only those doing the big, epic work. They are you and they are me. Take a listen to uncover how you can express that in your copy. 
</itunes:subtitle>
      <itunes:summary>Legends are not only those doing the big, epic work. They are you and they are me. Take a listen to uncover how you can express that in your copy. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[Legends are not only those doing the big, epic work. They are you and they are me. Take a listen to uncover how you can express that in your copy. 
<p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>535</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[07f2c1e0-e25d-4e90-b472-9e6048bcdb58]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL1103085731.mp3?updated=1638353922" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>A Fatal Copy Mistake and It’s Fix </title>
      <link>https://anchor.fm/copyarena/episodes/A-Fatal-Copy-Mistake-and-Its-Fix-eie6gc</link>
      <description>This is one of the most common mistakes business owners make when writing their copy and it is a sales killer. The good news is there’s an easy fix for it. https://www.taniadakka.com/the-sales-copy-blog/copy-benefits-mistake
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Thu, 20 Aug 2020 21:05:02 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>9</itunes:episode>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/572f0f40-528f-11ec-8a12-8b7ab676e0f9/image/4603473-1589062847715-b6e246cbae0b1.jpg?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>This is one of the most common mistakes business owners make when writing their copy and it is a sales killer. The good news is there’s an easy fix for it. https://www.taniadakka.com/the-sales-copy-blog/copy-benefits-mistake
</itunes:subtitle>
      <itunes:summary>This is one of the most common mistakes business owners make when writing their copy and it is a sales killer. The good news is there’s an easy fix for it. https://www.taniadakka.com/the-sales-copy-blog/copy-benefits-mistake
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[This is one of the most common mistakes business owners make when writing their copy and it is a sales killer. The good news is there’s an easy fix for it. https://www.taniadakka.com/the-sales-copy-blog/copy-benefits-mistake
<p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>403</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[e03c56c2-4003-4105-9674-c4548a08d516]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL4887900805.mp3?updated=1638353924" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Don’t put it off, start your copy here...</title>
      <link>https://anchor.fm/copyarena/episodes/Dont-put-it-off--start-your-copy-here-ei397f</link>
      <description>Before you put off waiting for the Muse to show up, try this jumping off point to help you nail the one thing your get your reader to say yes. https://www.taniadakka.com/the-sales-copy-blog/how-to-start-your-copy-when-you-dont-know-where-to-start
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Thu, 13 Aug 2020 12:07:52 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>8</itunes:episode>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/5767b340-528f-11ec-8a12-df6acb73895b/image/4603473-1589062847715-b6e246cbae0b1.jpg?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>Before you put off waiting for the Muse to show up, try this jumping off point to help you nail the one thing your get your reader to say yes. https://www.taniadakka.com/the-sales-copy-blog/how-to-start-your-copy-when-you-dont-know-where-to-start
</itunes:subtitle>
      <itunes:summary>Before you put off waiting for the Muse to show up, try this jumping off point to help you nail the one thing your get your reader to say yes. https://www.taniadakka.com/the-sales-copy-blog/how-to-start-your-copy-when-you-dont-know-where-to-start
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[Before you put off waiting for the Muse to show up, try this jumping off point to help you nail the one thing your get your reader to say yes. https://www.taniadakka.com/the-sales-copy-blog/how-to-start-your-copy-when-you-dont-know-where-to-start
<p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>335</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[d611b8a2-fc7d-4389-a708-765b35868b57]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL3013572626.mp3?updated=1638353923" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>How to Make Your Readers Think You’re Reading Their Minds </title>
      <link>https://anchor.fm/copyarena/episodes/How-to-Make-Your-Readers-Think-Youre-Reading-Their-Minds-ehav58</link>
      <description>Skirting around issues will impact your sales. Avoiding objections will turn buyers off. In this episode, you will learn how to find and present your readers with their objections, so they’ll feel like you were reasoning their minds. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 27 Jul 2020 23:36:44 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>7</itunes:episode>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/57a1b57c-528f-11ec-8a12-c7e9980afd4f/image/4603473-1589062847715-b6e246cbae0b1.jpg?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>Skirting around issues will impact your sales. Avoiding objections will turn buyers off. In this episode, you will learn how to find and present your readers with their objections, so they’ll feel like you were reasoning their minds. 
</itunes:subtitle>
      <itunes:summary>Skirting around issues will impact your sales. Avoiding objections will turn buyers off. In this episode, you will learn how to find and present your readers with their objections, so they’ll feel like you were reasoning their minds. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[Skirting around issues will impact your sales. Avoiding objections will turn buyers off. In this episode, you will learn how to find and present your readers with their objections, so they’ll feel like you were reasoning their minds. 
<p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>541</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[7d44cf1a-67ec-4cc9-8a1e-62cee621e185]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL5607764036.mp3?updated=1638353924" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>They lost the sale because...</title>
      <link>https://anchor.fm/copyarena/episodes/They-lost-the-sale-because-eh3869</link>
      <description>When you follow the rabbit hole and you don’t see what you’re looking for, you bounce instead of buy. Check out today’s episode and find out why...and how to stop your readers from doing the same.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Wed, 22 Jul 2020 13:43:45 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>6</itunes:episode>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/57df9324-528f-11ec-8a12-43b3439f4b8b/image/4603473-1589062847715-b6e246cbae0b1.jpg?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>When you follow the rabbit hole and you don’t see what you’re looking for, you bounce instead of buy. Check out today’s episode and find out why...and how to stop your readers from doing the same.
</itunes:subtitle>
      <itunes:summary>When you follow the rabbit hole and you don’t see what you’re looking for, you bounce instead of buy. Check out today’s episode and find out why...and how to stop your readers from doing the same.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[When you follow the rabbit hole and you don’t see what you’re looking for, you bounce instead of buy. Check out today’s episode and find out why...and how to stop your readers from doing the same.
<p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>382</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[c3c57060-3eba-490f-ad83-0f77262aba0a]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL5352837121.mp3?updated=1638353924" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Creating Authority Without Accolades</title>
      <link>https://anchor.fm/copyarena/episodes/Creating-Authority-Without-Accolades-ego89j</link>
      <description>Boost your sales and your authority (even if you don’t have accolades) when you use these three techniques to craft your copy. Here’s the workshop if you want help writing your own authority-boosting bio! www.legendmakercopy.com/authors
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Tue, 14 Jul 2020 18:07:56 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>5</itunes:episode>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/581fea96-528f-11ec-8a12-2b751fc3bf0a/image/4603473-1589062847715-b6e246cbae0b1.jpg?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>Boost your sales and your authority (even if you don’t have accolades) when you use these three techniques to craft your copy. Here’s the workshop if you want help writing your own authority-boosting bio! www.legendmakercopy.com/authors
</itunes:subtitle>
      <itunes:summary>Boost your sales and your authority (even if you don’t have accolades) when you use these three techniques to craft your copy. Here’s the workshop if you want help writing your own authority-boosting bio! www.legendmakercopy.com/authors
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[Boost your sales and your authority (even if you don’t have accolades) when you use these three techniques to craft your copy. Here’s the workshop if you want help writing your own authority-boosting bio! www.legendmakercopy.com/authors
<p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>418</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[f73ab00c-6fad-4b1c-9a99-fba01f02a445]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL9129298255.mp3?updated=1638353925" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>The Differentiating Factor in Your Copy</title>
      <link>https://anchor.fm/copyarena/episodes/The-Differentiating-Factor-in-Your-Copy-egg7lh</link>
      <description>What you can do to get past your “copy flaws”. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Thu, 09 Jul 2020 00:22:43 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>4</itunes:episode>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/585aeee8-528f-11ec-8a12-0bc0ac3edac2/image/4603473-1589062847715-b6e246cbae0b1.jpg?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>What you can do to get past your “copy flaws”. 
</itunes:subtitle>
      <itunes:summary>What you can do to get past your “copy flaws”. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[What you can do to get past your “copy flaws”. 
<p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>299</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[57698f56-780c-483e-963c-7c71f32cddd0]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL1233633366.mp3?updated=1638353925" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>A Habit That Wrecks the Flow of Copy</title>
      <link>https://anchor.fm/copyarena/episodes/A-Habit-That-Wrecks-the-Flow-of-Copy-eesi7p</link>
      <description>This is a habit that many people have, but can be fixed by separating the two jobs of writing and editing. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 01 Jun 2020 23:20:23 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>3</itunes:episode>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/5895ab64-528f-11ec-8a12-b7e223dcd524/image/4603473-1589062847715-b6e246cbae0b1.jpg?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>This is a habit that many people have, but can be fixed by separating the two jobs of writing and editing. 
</itunes:subtitle>
      <itunes:summary>This is a habit that many people have, but can be fixed by separating the two jobs of writing and editing. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[This is a habit that many people have, but can be fixed by separating the two jobs of writing and editing. 
<p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>412</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[689130b4-f4cc-4271-8fe6-16ab46a9bed3]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL7074125226.mp3?updated=1638353925" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Start Your Copy By Taking Stock</title>
      <link>https://anchor.fm/copyarena/episodes/Start-Your-Copy-By-Taking-Stock-eejshj</link>
      <description>Get over the pain of trying to figure out where to start writing your copy with this stock checklist
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Tue, 26 May 2020 22:11:50 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>2</itunes:episode>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/58d30b8a-528f-11ec-8a12-e7a5a942f5ea/image/4603473-1589062847715-b6e246cbae0b1.jpg?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>Get over the pain of trying to figure out where to start writing your copy with this stock checklist
</itunes:subtitle>
      <itunes:summary>Get over the pain of trying to figure out where to start writing your copy with this stock checklist
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[Get over the pain of trying to figure out where to start writing your copy with this stock checklist
<p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>598</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[e7577b45-f77a-4b46-8005-22c8e8232f00]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL2013122407.mp3?updated=1638353926" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>The Key to Effective Copywriting</title>
      <link>https://anchor.fm/copyarena/episodes/The-Key-to-Effective-Copywriting-ee5al9</link>
      <description>When you tap into this vein, your copywriting will flow like butter for your business. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Sat, 16 May 2020 22:07:06 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>1</itunes:episode>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/59188624-528f-11ec-8a12-b3a7a793f0da/image/4603473-1589062847715-b6e246cbae0b1.jpg?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle>When you tap into this vein, your copywriting will flow like butter for your business. 
</itunes:subtitle>
      <itunes:summary>When you tap into this vein, your copywriting will flow like butter for your business. 
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[When you tap into this vein, your copywriting will flow like butter for your business. 
<p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>549</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[0c8c8a67-1e9c-4b23-b0c2-eb16aa127362]]></guid>
      <enclosure url="https://pscrb.fm/rss/p/traffic.megaphone.fm/MPNL9956409609.mp3?updated=1638353926" length="0" type="audio/mpeg"/>
    </item>
  </channel>
</rss>
