CMO Insights

Season 9. Episode 1: First 90 Days of a CMO, Elina Vilk, CMO, Hootsuite

Fri, 19 Jan 2024 16:35:00 -0000

Elina Vilk, CMO, Hootsuite, joins Jeff in this engaging discussion about how a new CMO should evaluate the organization and their marketing team. Elina discusses her framework which she calls the “4-C’s” including customer, company, culture, and competitors.

Discussion points include:

Understanding your customer

Building and acclimating to company culture

Building the right team and structure

Knowing your competitors and the market landscape

Connect with Elina Vilk - https://www.linkedin.com/in/elinavilk/

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Season 8. Episode 20: The Power of Generative AI, Nathan Schlaffer, Founder and CEO, MarketMate AI

Fri, 19 Jan 2024 16:26:00 -0000

In this interview with Nathan Schlaffer, founder and CEO of MarketMate, Nathan shares insights on how generative AI is revolutionizing B2B marketing. He shares the impact of AI on content creation, messaging, and personalization at scale and how his platform MarketMate AI can help marketers leverage generative AI to solve challenges.

Discussion points include:

AI’s Impact on Marketing

Content Creation

Messaging

Personalization Across Channels

Prompt Engineering

Generative AI for Marketing

Large Language Models

Connect with Nathan Schlaffer- https://www.linkedin.com/in/nathanschlaffer/

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Season 8. Episode 19: The Power of Experiential Marketing with Brook Jay, CEO and Founder, All Terrain Collective

Thu, 26 Oct 2023 12:00:00 -0000

In the fast-paced and ever-evolving marketing landscape, businesses need to adapt and find innovative ways to connect with their audiences. Enter experiential marketing - a dynamic approach that builds brand loyalty and creates impactful connections. In this episode of the CMO Insights podcast, the remarkable Brook Jay, CEO and Founder of All Terrain Collective, shares her expertise and experiences in the world of experiential marketing.

Discussion points include:

A Journey of Innovation
Lessons from 25 Years of Experience
The Power of Experiential Marketing
Navigating the Changing Landscape of Brand Loyalty
The Hybrid Collective Model

Connect with Brook Jay on LinkedIn - https://www.linkedin.com/in/brookjay/

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group - https://www.pedowitzgroup.com/

Get Jeff’s book ‘AI Revenue Architect’ - https://www.pedowitzgroup.com/resources/ai-revenue-architect/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Season 8. Episode 18: The Transformative Power of AI in Marketing with Carolyn Crandall, CMO & Forgepoint Capital Advisor

Mon, 02 Oct 2023 18:05:17 -0000

In a world where marketing is evolving at breakneck speed, staying ahead of the curve is vital for success. Enter artificial intelligence (AI), a technology that promises to revolutionize the way marketers work.

In this episode of the CMO Insights podcast, respected CMO and Forgepoint Capital Advisor, Carolyn Crandall, delves into the transformative potential of artificial intelligence in marketing. Discover how AI empowers marketers, unlocks their true potential, and revolutionizes messaging and positioning strategies.

Discussion points include:

Forging Ahead with Category Creation
Harnessing AI's Power to Stand Out
Elevating Customer Experiences with AI
Empowering Data-Driven Decision-Making with AI
Embarking on an AI-Driven Journey

Connect with Carolyn Crandall on LinkedIn - https://www.linkedin.com/in/cacrandall/

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group - https://www.pedowitzgroup.com/

Get Jeff’s book ‘AI Revenue Architect’ - https://www.pedowitzgroup.com/resources/ai-revenue-architect/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Season 8. Episode 17: Building a Brand in the Mental Wellness Space: Insights from an Underdog with Louise Troen, CMO, Reveri Health

Wed, 20 Sep 2023 12:00:00 -0000

In a world shaped by rapid technological advancements, marketing presents both exhilarating opportunities and formidable challenges. As the role of Chief Marketing Officer becomes increasingly pivotal, navigating the ever-changing landscape requires a deep understanding, adaptability, and the ability to drive results.

In this episode of CMO Insights, Louise Troen, the trailblazing Chief Marketing Officer of Reveri Health, discusses her unconventional path to the CMO role and offers invaluable insights for marketers venturing into the dynamic realm of mental health and wellness.

Discussion points include:

· The Power of the Underdog Spirit

· Harnessing Humility and Empowerment

· Cultivating Transparency for Growth

· Balancing Brand Building and Demand Generation

· Embracing Mistakes as Catalysts for Growth

· Navigating Uncharted Waters

Connect with Louise Troen on LinkedIn - https://www.linkedin.com/in/louise-troen-1895a235/

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group - https://www.pedowitzgroup.com/

Get Jeff’s book ‘AI Revenue Architect’ - https://www.pedowitzgroup.com/resources/ai-revenue-architect/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Season 8. Episode 16: Inspiring Change: Lessons in Leadership with Lauren Sallata, CMO, Ricoh North America

Thu, 14 Sep 2023 12:00:00 -0000

In today's business landscape, digital transformation has become more than just a buzzword; it's a necessity for companies looking to thrive in the digital age. In this episode of the CMO Insights podcast, Lauren Sallata, Chief Marketing Officer of Ricoh North America, discusses how she leads her company to embrace digital transformation and foster a culture of innovation and inclusion.

Discussion points include:

· A Digital-First Mindset

· Building a Culture of Excellence

· Embracing AI and Emerging Technologies

· Mentorship and Leadership Development

· Stepping Out of the Comfort Zone

Connect with Lauren Sallata on LinkedIn - https://www.linkedin.com/in/lsallata/

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group - https://www.pedowitzgroup.com/

Get Jeff’s book ‘AI Revenue Architect’ - https://www.pedowitzgroup.com/resources/ai-revenue-architect/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Season 8. Episode 15: From Data to Outcomes: The Art of Operationalizing Insights with Nikhil Behl, CMO, FICO

Wed, 30 Aug 2023 16:58:00 -0000

In a world dominated by data and technology, marketing has evolved into a complex blend of creativity, strategy, and data-driven decision-making.

In this episode of CMO Insights, Nikhil Behl, Chief Marketing Officer of FICO, discusses how FICO leverages data and technology to drive its marketing strategy and positively impact financial literacy. This conversation delves into the fascinating journey of FICO's data-driven marketing approach and sheds light on the power of applied intelligence in transforming industries.

Discussion points include:

The Power of FICO: Beyond the FICO Score
Embracing Digital Transformation
Amplifying the Brand
Activating the Organization
Accelerating Results
Empowering Financial Literacy Through Partnership
Getting Involved

Connect with Nikhil Behl - https://www.linkedin.com/in/nikhilbehl/

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Get Jeff's book 'AI Revenue Architect' - https://www.pedowitzgroup.com/resources/ai-revenue-architect/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Season 8. Episode 14: Mastering the Modern CMO Toolkit: AI, Data, and Cybersecurity with Norman Guadagno, CMO, Mimecast

Wed, 23 Aug 2023 17:31:10 -0000

In an era where data is the new gold and technology is driving unprecedented change, marketers are finding themselves at a crossroads between the allure of data-driven insights and the ever-important need to connect with customers on a human level. The challenge lies in striking the delicate balance between leveraging data and analytics for performance marketing while nurturing brand and emotional connections with customers. Norman Guadagno, Chief Marketing Officer of Mimecast, shares his insights on the evolving role of data-driven marketing.

Discussion points include:

The temptation of data-driven marketing
The hidden dangers of tunnel vision
Embracing AI for holistic insights
The role of marketers in cybersecurity
The path to becoming a CMO

Connect with Norman Guadagno - https://www.linkedin.com/in/normanguadagno/

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Get Jeff's book 'F the Funnel' - https://www.pedowitzgroup.com/resources/f-the-funnel/

Get Jeff's book 'AI Revenue Architect' - https://www.pedowitzgroup.com/resources/ai-revenue-architect/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Season 8. Episode 13: Navigating the Global E-commerce Landscape with Ted Rogers, CMO, Digital River

Fri, 14 Jul 2023 20:48:00 -0000

Global e-commerce has become a game-changer for businesses seeking to expand their reach and tap into new markets. To shed light on the intricacies of international expansion and the role of artificial intelligence (AI) in e-commerce, we bring you exclusive insights from Ted Rogers, Chief Marketing Officer at Digital River.

In this episode of CMO Insights, we'll delve into the challenges and opportunities associated with leveraging AI and localization for global e-commerce success. Discussion points include:

Unlocking New Markets
AI's Impact on E-commerce Experiences
Enhancing Personalization with AI
Navigating AI's Challenges
Localization and Tailored Experiences
The Direct-to-Consumer Paradigm
Data-Driven Decision Making and Focus

Connect with Ted Rogers - https://www.linkedin.com/in/tedrogers/

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Get Jeff's book 'F the Funnel' - https://www.pedowitzgroup.com/resources/f-the-funnel/

Get Jeff's book 'AI Revenue Architect' - https://www.pedowitzgroup.com/resources/ai-revenue-architect/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Season 8. Episode 12: Innovative Strategies in a Changing Landscape: Thomson Reuters’ Approach with David Carrel, CMO, Thomson Reuters

Mon, 26 Jun 2023 13:00:00 -0000

In today's rapidly evolving business landscape, companies are constantly adapting to meet the changing needs of their customers. One such company is Thomson Reuters (TR), a global leader in legal, tax, and risk solutions. David Carrel, the Chief Marketing Officer of Thomson Reuters, and Jeff discuss the company's ongoing transformation and the role of marketing in driving this change.

Discussion points include:

Driving innovation while aligning with the company's broader transformation goals.
Operating as an enterprise and centralizing marketing efforts while maintaining decentralization in key areas.
The challenges of balancing speed and traditional processes.
The team's enthusiastic response to the changes and their excitement about being on the cutting edge.
Embracing the concept of "increase clock speed" and being open to making mistakes and iterating along the way.

Connect with David Carrel - https://www.linkedin.com/in/david-carrel/

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Get Jeff's book 'F the Funnel' - https://www.pedowitzgroup.com/resources/f-the-funnel/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Season 8. Episode 11: Cutting Through the Clutter: Marketing Success in the Crowded Cybersecurity Industry with Meagen Eisenberg, CMO, Lacework

Fri, 16 Jun 2023 14:30:42 -0000

In a rapidly evolving digital landscape, cybersecurity has become paramount for every organization. With the increasing number of threats and the migration of workloads to the cloud, companies seek robust solutions to protect their environments. However, the cybersecurity market is crowded, making it challenging for businesses to differentiate themselves and capture the attention of their target audience.

On this episode of the CMO Insights Podcast, Meagen Eisenberg, Chief Marketing Officer of Lacework, discusses key strategies to cut through the clutter and succeed in marketing cybersecurity solutions.

Discussion points include:

· Understanding the market and differentiation

· Modernizing marketing in the security space

· Capturing attention in the age of short attention spans

· Targeted marketing and personalization

· The rebound of in-person events

· Assessing technology and embracing innovation

Connect with Meagen Eisenberg on LinkedIn - https://www.linkedin.com/in/meageneisenberg/

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group - https://www.pedowitzgroup.com/

Get Jeff's book 'F the Funnel' - https://www.pedowitzgroup.com/resources/f-the-funnel/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Season 8. Episode 10: Building Stronger Relationships: How Navy Federal Credit Union Puts Members First with Pam Piligian, CMO, Navy Federal Credit Union

Mon, 05 Jun 2023 19:31:00 -0000

Pam Piligian, CMO of Navy Federal Credit Union, and Jeff delve into the captivating world of innovation and empathy, exploring their profound impact on driving member-centric growth. With a focus on building strong relationships and understanding customer needs, Pam uncovers how organizations can leverage these powerful forces to enhance their strategies and foster sustainable growth.

Discussion points include:

The importance of purpose
Aligning values and building relationships
Operationalizing purpose
Challenges and opportunities
The changing landscape
Building the right team

Join Pam and Jeff as they embark on an enlightening journey that highlights the importance of empathy and innovation in achieving member-centric growth, offering practical insights and strategies to drive success in today's dynamic landscape.

Connect with Pam Piligian - https://www.linkedin.com/in/pam-piligian-324582/

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Get Jeff's book 'F the Funnel' - https://www.pedowitzgroup.com/resources/f-the-funnel/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Season 8. Episode 9: The New Era of Content Operations: AI as the Ultimate Wingman for Marketers with Ed Breault, CMO, Aprimo

Tue, 16 May 2023 19:00:00 -0000

"AI won't replace us, it will elevate us!" Ed Breault, CMO at Aprimo, sheds light on the transformative power of AI in content operations. By embracing AI, radical transparency, and continuous growth, marketers can unlock their full potential and redefine the future of the industry. It's time to adapt and thrive!

In today's fast-paced business landscape, companies must constantly evolve to stay ahead of the curve. The integration of AI-powered technologies in content operations is proving to be a game-changer for organizations looking to manage their content supply chain efficiently. In a recent interview, Ed Breault, CMO at Aprimo, shared his insights on how the company is leveraging AI, the importance of radical transparency, and advice for fellow CMOs navigating the rapidly evolving landscape.

Discussion points include:

Aprimo, an AI-powered content operations platform, aims to help marketers manage the entire content supply chain by combining people, processes, systems, and data.
To adapt to the rapidly evolving AI landscape, CMOs should lean in, adopt, and embrace new technologies, using them as tools for growth and advancement.
Radical transparency, exemplified through accessible OKRs (Objectives and Key Results) and communication channels, fosters a culture of collaboration and connection within an organization.
AI should be viewed as a co-pilot or support system, augmenting human capabilities rather than as a threat to job security.
Staying uncomfortable and embracing change are key to personal and professional growth, allowing individuals to push their boundaries and achieve more continuously.

The insights shared by Ed Breault provide a valuable perspective on the role of AI in content operations and its potential to transform the marketing landscape. By embracing new technologies, fostering a culture of radical transparency, and continually pushing personal and professional boundaries, individuals and organizations alike can thrive in an ever-changing business environment. As we move forward, we must view AI as a co-pilot that enhances human capabilities, ultimately enabling us to focus on what truly makes us human and unlocking new avenues for growth and success.

Connect with Ed Breault - https://www.linkedin.com/in/edmundbreault/

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Get Jeff's book 'F the Funnel' - https://www.pedowitzgroup.com/resources/f-the-funnel/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Season 8. Episode 8: Marketing as a Revenue Center with Monu Kalsi, VP of Marketing, CNO Financial Group

Fri, 17 Mar 2023 21:23:00 -0000

Monu Kalsi, Vice President of Marketing, CNO Financial Group, joins Jeff in this engaging discussion about marketing as a profit center and the significant disruptive forces for marketing leaders. Monu shares how he drives performance by deeply understanding the company's roadmap, building the right team, and creating the marketing strategy to get revenue results.

Discussion points include:

Building the right team and structure
The importance of understanding how your company makes money
Balancing technology and strategy
The imperative of data-driven decision-making
Embracing artificial intelligence (AI) and other disruptive forces

Connect with Monu Kalsi - https://www.linkedin.com/in/kalsi/

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Season 8. Episode 7: Part 2 - The best and worst of technology: Scott Brinker, VP Platform Ecosystem at Hubspot

Wed, 11 Jan 2023 05:00:00 -0000

In Part 2 of a 2-part series, Jeff talks with Scott Brinker about the proliferation of technology and how to navigate the landscape for marketing and sales teams.

Discussion points include:

The rise of sales tech
The healthy tension between marketing and sales
Gartner's next prediction on marketing's reporting structure
Marketing and sales collaborating and 'attribution'
Scott's opinion on upcoming trends
Open ai and GPT-3 and GPT-4

Connect with Scott Brinker at https://chiefmartec.com/

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Season 8. Episode 6: Part 1 - The best and worst of technology: Scott Brinker, VP Platform Ecosystem at Hubspot / Editor at chiefmartec.com

Wed, 28 Dec 2022 05:00:00 -0000

In Part 1 of a 2-part series, Jeff talks with Scott Brinker about the proliferation of technology and how to navigate the every growing landscape.

Discussion points include:

Managing your tech stack and aligning with your strategy
The current role of ai in marketing and tools like Jasper.ai and GPT-3
Integrating with your core CRM or MAP
Martech and the cloud data warehouse layer
The 90/10 business rule
Gartner predicted the growth of marketing tech

Connect with Scott Brinker at https://chiefmartec.com/

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Season 8. Episode 5: Selling Front stage and Back stage: Mike Kunkle, VP Sales Effectiveness Services, SPARXiQ

Wed, 14 Dec 2022 05:00:00 -0000

If you are in Sales, do not miss this one! In this episode, Jeff dives into successful sales effectiveness thought leader, speaker and author Mike Kunkle who is currently VP Sales Effectiveness Services at SPARXiQ

Sales effectiveness is Mike's passion and you can hear it in his voice. In today's climate, sales has been really slow to adapt and evolve compared to the buyers. The buyers, by in large, are not pleased with the selling model. Listen as Mike addresses how outdated sales models are underserving the customer and what sales can do to engage better with the customer by aligning with marketing for better enablement.

Key discussion points:

Transactional vs consultative selling models
How to get into alignment with the buyer
Digital solution rooms
Front stage selling and Back stage selling
Marketing personas and COINOPS to support sales
The 12 building blocks of sales enablement

Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikekunkle/

Improve your sales results with Mike and team:

- Provide sales training that gets results

- Train sales managers to coach effectively

- Implement The Building Blocks of Sales Enablement

-Sales enablement course -https://www.goffwd.com/blocks/

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Season 8. Episode 4: What the customer expects: Shep Hyken, Customer Service and CX Expert, Shepard Presentations

Wed, 30 Nov 2022 05:00:00 -0000

In this episode, Jeff talks 'all things Customer' with Shep Hyken, Customer Service and CX Expert . Shep is a New York Times and Wall Street Journal Best-Selling Author. Shep's passion for the customer has lead to an extremely successful career including multiple books and in-demand speaking engagements.

Shepard Presentations, LLC was started in August 1983. As a customer service speaker and author, Shep Hyken helps companies build loyal relationships with their customers and employees.

Key take-aways from this discussion include:

Shep's six-step process for defining the client
The problem with technology is not the technology
The role of AI and the customer
The best personality/mentality for customer service and sales folks
The three parts to being a great sales person
The best way to cut down on customer churn

"Great service is mistakes handled well" - Shep Hyken

Connect with Shep on LinkedIn https://www.linkedin.com/in/shephyken/

Connect with Jeff on LinkedIn https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Season 8. Episode 3: Sources of Influence: Rand Fishkin, CEO, Sparktoro

Wed, 16 Nov 2022 05:00:00 -0000

In this episode, Jeff checks in with longtime friend Rand Fishkin, CEO of Sparktoro, the fast growing audience research tool.

Sparktoro launched in April 2020. They could have pulled back but forged ahead as planned, and that decision paid off big!

Without going the venture capital route, Sparktoro became profitable in just six months! Sparktoro allows users to discover and target sources of influence that align to their audience - including where they hang out, who they follow, and what they're listening to/watching. Users can get started for Free at: https://sparktoro.com/

Key conversation pointers include:

Sparktoro's 'chill work' model
How to question the audience the right way
What product leaders can do better when engaging with the audience
The real job of product and marketing leaders
Sparktoro's slimmed down content strategy
Marketing through your sources of influence

Connect with Jeff on LinkedIn https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/

Follow and connect with Rand at https://www.linkedin.com/in/randfishkin/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Season 8. Episode 2: ABM, ABX and AI: Jon Miller, CMO, Demandbase

Wed, 02 Nov 2022 04:00:00 -0000

In this episode old friends Jeff and Jon Miller explore current challenges and the path ahead for marketing and marketers from the lens of ABM, ABX and AI.

An industry leader, you might recall that Jon Miller is cofounder at Engagio and Marketo! He knows a thing or two.

This packed discussion touches on:

The value of ABM and ABX to get more results
Why sales and marketing struggle with systems
How companies are missing the mark with ABM
The problem with marketing picking top accounts
The problem with how departments are measured
Why you want to be a soccer team
Getting poked by a spear doesn't feel so good
The evolving role of AI and the future role of marketers
What's next for Demandbase
Jon's love for yoga is a real thing

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Season 8. Episode 1: Power up your SMB's sales and marketing: Kirsten Markson, CMO, Keap

Wed, 19 Oct 2022 04:00:00 -0000

In this episode Jeff and Kirsten dive into the evolution of Keap (formerly Infusionsoft) and its core capabilities of serving and helping small businesses grow with easy to use products, templates and tools that train SMB's on becoming sales and marketing experts.

Keap is a $100M ARR start-up that brings the power of marketing and sales automation to SMBs.

This lively discussion touches on:

The 'coach voice' Keap aims to provide
How Kirsten manages her team's tech stack
Working with Influencers
Plays and tools built into the Keap automation platform
Keap's content strategy
Keap's talent strategy

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Season 7. Episode 20: The Digital CMO: Bonnie Habyan, CMO, X-Caliber Capital

Wed, 05 Oct 2022 04:00:00 -0000

In this episode, Jeff and Bonnie Habyan, CMO, X-Caliber Capital explore the opportunities and challenges of being a CMO in real estate finance.

Discussion points include:

Adding a human touch to finance
Leveraging the use of video
How digital has elevated the role of the CMO
The many hats of the modern day CMO
LinkedIn, culture and video meeting fatigue

They pack a lot into 20 minutes!

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Season 7. Episode 19: The RevOps Difference: Todd Lebo, CEO, Ascend2

Mon, 18 Jul 2022 04:00:00 -0000

In this episode Jeff and Todd Lebo, CEO of Ascend2, explore the RevOps research report conducted for The Pedowitz Group. Get answers to what IS and is NOT RevOps. What teams need to be aligned for a successful RevOps model and how to get started.

Get the full RevOps Difference research report here :

https://www.pedowitzgroup.com/resources/revops-research/

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Season 7. Episode 18: The Culture Cure: Nikole Rose, President & CMO, Mojo Media Labs

Tue, 19 Apr 2022 04:00:00 -0000

In this episode, Jeff and Nikole Rose, President & CMO, Mojo Media Labs explore how her consulting firm developed a unique company culture that drives growth and everything they do.

Other discussion gems include:

The Right person, Right seat principle
Signs of a bad culture
The ROWE work style model
Why Costco separates the apples
The Martech myth

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Season 7. Episode 17: Marketing from the inside out: Tim Parkin, President of Parkin Consulting

Thu, 07 Apr 2022 04:00:00 -0000

In this episode, Jeff and Tim Parkin, President of Parkin Consulting explore Tim's his career journey from first wanted to be a magician, but didn't like late night, to gaming, to coding and eventually creating a leading a digital marketing firm.

The long list of topics and concepts discussed include:

Marketing from the inside out
A formula for defining Performance
Toxic teammates and Talent
Hiring your own customers.

Connect with Jeff on LinkedIn https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Season 7. Episode 16: The Science of Swag: Cord Himelstein, VP Digital Marketing at Halo Brand Solutions

Wed, 16 Mar 2022 04:00:00 -0000

In this episode Jeff catches up with Cord Himelstein, VP Digital Marketing at Halo on how Halo helps brands strategically implement swag, B2B influencers and helping brands tell their stories creatively with merch. Oh, and their love of the Dallas Cowboys.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Season 7. Episode 15: Benchmarks are B.S.: Kristi Melani, CMO at Telesign

Thu, 24 Feb 2022 05:00:00 -0000

In this episode, Kristi Melani, Chief Marketing Officer at Telesign shares how she uses benchmarks, why they can become a problem and how they should be better utilized. She also shares her thoughts on whether or not Marketing is an art or science, math in marketing, customer success and some career lessons learned.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Season 7. Episode 14: M&A Masterclass: Ashley Estilette, Chief Marketing Officer at Mitratech

Wed, 26 Jan 2022 05:00:00 -0000

In this episode, Ashley Estilette, Chief Marketing Officer at Mitratech shares how her company has handled 8 acquisitions in 2021 and the challenges characteristic of M&A including branding, servicing various customers and staffing.

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Season 7. Episode 13: The DTX Framework: Scott McAllister, CMO CGO at Padawan Ventures

Wed, 19 Jan 2022 05:00:00 -0000

In this episode, Scott McAllister, CMO CGO at Padawan Ventures shares what digital transformation means in today's business framework, the challenges organizations face to adopt digital change and some best practices to institutionalize digital transformational change.

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Season 7. Episode 12: The Doctor is In: Neil Cohen, Marketing Therapist

Wed, 12 Jan 2022 05:00:00 -0000

In this episode, Neil Cohen, Marketing Therapist shares how his career evolved into the role of Marketing Therapist and what that means. Neil specializes in helping companies get out of their own way to find their focus and then translate that focus into an actionable marketing and sales program that gets results.

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Season 7. Episode 11: Bridging the Talent Gap: Yuri Kruman, CEO, HR Talent & Systems Consulting

Wed, 05 Jan 2022 05:00:00 -0000

In this episode, Yuri Kruman, CEO, HR Talent & Systems Consulting shares his perspective on the state of HR, the great resignation, and challenges sales and marketing execs are facing today.

Yes, 'It's a mess'! But Yuri has practical tactics and solutions for how execs can retool, pivot and re-align efforts for both the company and employee.

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Season 7. Episode 10: Mobile Marketing: Stephanie Cox, VP Sales and Marketing, Lumavate

Wed, 22 Dec 2021 05:00:00 -0000

In this episode, Stephanie Cox, VP Sales & Marketing at Lumavate shares how marketers are using Lumavate to create apps without coding to engage external and internal customers, Stephanie shares how mobile led the way to her career growth, lessons learned, and provides key insights on attribution, and getting sales and marketing teams working together,

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Season 7. Episode 9: Direct Mail to Digital: Chris Panebianco, CMO, Bankers Healthcare Group

Fri, 17 Dec 2021 05:00:00 -0000

In this episode, Chris Panebianco, CMO, Bankers Healthcare Group, a Financial Services company, shares how he evolved his mail only marketing strategy from 20K a month to over 20 Million a month digitally. Chris also shares how he approaches the key pillars of Brand, Demand, Experience and Talent.

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Season 7. Episode 8: Work Your Way: Milena Oliveira, SVP & CMO, Transportation and Electronics Business Group, 3M

Wed, 08 Dec 2021 05:00:00 -0000

In this episode, Jeff and Milena Oliveira, SVP & CMO, Transportation and Electronics Business Group, 3M, explore her rise from 3M intern to her now career spanning 20 years with 3M. They discuss how 3M takes a customer first approach in digital, brand affinity and meeting the customer where they are; how 3M is experimenting with VR, AR, and AI.

Milena also shares 3M's work flexibility 'Work your Way' model which empowers employees to work when and where they work best. This is a game changer folks!

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Season 7. Episode 7: Breaking the Glass Ceiling: Cindy Zhou, Chief Marketing Officer of LogRhythm

Tue, 03 Nov 2020 05:00:00 -0000

In this episode, Cindy Zhou, Chief Marketing Officer of LogRhythm shares her insights on how to provide more opportunities for women and minorities in the fields of technology and Cybersecurity. Cindy has spearheaded numerous programs at LogRhythm to increase education, engagement and career advancement.

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Season 7. Episode 6: The Ethan Allen Transformation: Rodney Hutton, Chief Marketing Officer of Ethan Allen Global

Tue, 27 Oct 2020 04:00:00 -0000

In this episode, Rodney Hutton, Chief Marketing Officer of Ethan Allen Global, shares how this traditional furniture company has digitally transformed in the COVID-19 pandemic. Using technology as a catalyst, the company is creating online furniture experiences, becoming more customer centric and overhauling the way consumers purchase. Rodney also shares inspirational stories about how he overcame discrimination and stacked odds to become one of the most successful brand and retail marketers in the world today.

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Season 7. Episode 5: It's all about Hustle. Ramon Ray, Founder of SmartHustle.com

Tue, 20 Oct 2020 04:00:00 -0000

In this episode, Ramon Ray, Founder of SmartHustle.com, best-selling author, global speaker and lover of burnt pancakes shares his insights on how hustle and entrepreneurship go hand in hand. Ramon gets candid and discusses his life as a Black man in America and how mentors played a key role in shaping the man he is today.

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#csuiteradio

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Season 7. Episode 3: Data and Accountability, Thomas Been

Wed, 14 Oct 2020 12:09:00 -0000

Thomas Been talks about using data to provide the current experience for the customer, evolving and providing a leading platform for the digital business, and Marketing becoming more accountable in business and digital marketing.

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Season 7. Episode 4: Minority is the Majority, Neil Wu Becker, Chief Marketing Officer of Behavox

Wed, 14 Oct 2020 12:09:00 -0000

In this episode, Neil Wu Becker, Chief Marketing Officer of Behavox shares his own personal journey of growth as Taiwanese American, starting in journalism and eventually moving to marketing and now the board room. He highlights the success and amazing diversity of Behavox, which has 150 employees from 43 different countries.

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Season 5. Episode 9: Who Owns the Customer? : Tiziana Barrow, Founder and CMO of Tilagia

Wed, 07 Oct 2020 21:12:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Tiziana Barrow, Founder and CMO of Tilagia.

Tiziana talks about:

The importance of focusing on the customer journey and customer ownership
Creating pertinent, relevant content that addresses the problems of your customers
The challenges of creating a partnership between marketing and sales

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Season 5. Episode 19: Nuanced Technophile : Michael Bailey, Vice President of Marketing Operations for Fleetcor

Wed, 23 Sep 2020 15:53:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Michael Bailey, Vice President of Marketing Operations for Fleetcor.

Michael talks about

How data has evolved to become the most important part of tracking marketing revenue success
Taking a very nuanced approach when it comes to building out their MarTech stack
The importance of being a technophile with a constant curiosity to be successful as a marketer in today’s digital climate.

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Season 5. Episode 18: Customer Portfolio Management : Ruth Stevens President, eMarketing Strategy

Wed, 23 Sep 2020 15:36:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Ruth Stevens, President of eMarketing Strategy.

Ruth talks about:

Teaching a course about using data to manage the customer base of a firm like a financial asset
The trend of more conservative buying behavior in B2B marketing
Executing account-based marketing within sales and marketing environments

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Season 5. Episode 17: The Collaboration Paradox : Sal Patalano, Chief Revenue Officer, Lenovo Software

Wed, 23 Sep 2020 15:20:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Sal Patalano Chief Revenue Officer of Lenovo Software.

Sal talks about:

The definition and function of a Chief Revenue Officer and the role Sal plays
Erasing the traditional line between Sales and Marketing
Why collaboration isn’t working anymore

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Season 5. Episode 16: The Three A's, Karen Steele, CMO at LeanData

Wed, 23 Sep 2020 14:48:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Karen Steele, CMO at LeanData.

Karen talks about:

The complications of taking a company from public to private and the importance of keeping a customer focus
Building customer intimacy through the three A’s – advocacy, advisory and adoption
The challenges faced by a smaller company in a niche market and how she works to overcome them

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Season 5. Episode 15: The Empathy Gap : Michelle Huff, CMO, UserTesting

Wed, 23 Sep 2020 14:48:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Michelle Huff, CMO of UserTesting

Michelle talks about Focusing on the empathy gap and the customer journey,

Brands building a connection with emotion and why most companies do not focus on their existing customers as much as they should.

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Season 5. Episode 13: Fearless : Christine Nurnberger, CMO of Bottomline Technologies

Wed, 23 Sep 2020 14:46:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Christine Nurnberger, CMO of Bottomline Technologies.

Christine talks about:

Being fearless and how that attitude helps her with her team
Deploying new technology that increased pipeline and doubled leads without increasing budget
The importance of traditional events and building relationships

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Season 5. Episode 11: Marketing Symphony : Kira Mondrus, CMO at QASymphony.

Wed, 23 Sep 2020 14:16:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Kira Mondrus, CMO at QASymphony.

Kira talks about:

How she built a marketing team from the ground up and what skills she looked for in her team members
Streamlining their MarTech stack with a centralized business function that owns the stack, eliminating redundancy
The challenges associated with becoming a global company

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Season 5. Episode 12: Customer Lifetime Value : Shane Lennon from @VirtualCMO

Wed, 23 Sep 2020 14:16:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Shane Lennon from @VirtualCMO.

Shane talks about:

Not only aligning sales and marketing but also aligning with the product team
Focusing on the customer as a product goes to market and studying the customer life cycle journey
The lifetime value of customers and how we can continuously to deliver value to them

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Season 5. Episode 10: Quality Over Quantity : Kirk Crenshaw, CMO of Traackr

Wed, 23 Sep 2020 13:47:00 -0000

This week’s guest on CMO Insights is Kirk Crenshaw, CMO of Traackr.

Kirk talks about:

The next big trends in marketing: Strong ABM strategies and a more empathetic understanding of the customer journey
Becoming a partner to the customer and driving that thinking in sales and MarTech as well
Why quality (not quantity) changes everything about your raw leads and SQLs

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Season 5. Episode 8: Talent Optimization, Jake Sorofman, CMO of Pendo

Wed, 23 Sep 2020 13:01:00 -0000

In this episode, Jeff talks with Jake Sorofman, CMO of Pendo.

Highlights include:

How marketing has become more data driven and technology reliant
Talent acquisition and multi-channel attribution as the biggest challenges in a fast growing company
The critical need for a single person to own the MarTech stack

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Season 5. Episode 7: Biometric Marketing, Al Silvestri, Partner and CMO at COFFEE Labs

Wed, 23 Sep 2020 12:50:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Al Silvestri, Partner and CMO at COFFEE Labs.

Al talks about:

Using data gathered from biometrics to define optimism and understand risk tolerance
Rethinking content based on data gathered from crowds in real time
The radical changes marketing will go through in the next few years

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Season 5. Episode 6: Point vs. Platform, Randy Frisch, CMO and President of Uberflip

Wed, 23 Sep 2020 12:06:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Randy Frisch, CMO and President of Uberflip.

Randy talks about:

How Marketing is now responsible for accelerating pipeline
The importance of understanding which content channels are most effective
The difference between point solutions and platforms in the MarTech landscape

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Season 5. Episode 5: Simplifying Complexity, Michele Chambers, former CMO of Anaconda.

Wed, 23 Sep 2020 11:55:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Michele Chambers, former CMO of Anaconda.

Michele talks about:

Developing high value content that truly targets your audience
The importance of keeping the customer experience simple
Using MarTech to drive the demand generation engine

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Season 5. Episode 4: Brand and Demand: Lisa Agona, CMO of Ensono

Wed, 23 Sep 2020 11:46:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with CMO Insights is Lisa Agona, CMO of Ensono.

Lisa talks about:

Strategies for rebuilding and launching a new brand
Building a marketing team from the ground up through trusted contractors and agencies
How the marketing field has changed over time and what that means for women in the field

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Season 5. Episode 3: Putting in the Work, Jeanne Hopkins, Executive Vice President and CMO for Ipswitch

Tue, 22 Sep 2020 23:05:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Jeanne Hopkins, Executive Vice President and CMO for Ipswitch.

Jeanne talks about;

The changing role of of marketing and the CMO’s role over the past 14 years
How putting in the work with sales and marketing to align will improve results in the short and long term
Her words of advice to up-and-coming CMO’s.

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Season 5. Episode 2: It's All About Strategy, Alexandra Shapiro, CMO

Tue, 22 Sep 2020 22:57:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Alexandra Shapiro.

Alexandra discusses;

The fundamental belief that marketing strategy and business strategy must be aligned tightly
How her team puts into practice and operationalizes customer experience
The multiple uses technology provides marketing to achieve goals and drive business

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Season 5. Episode 1: The Shift to ABM, Cynthia Gumbert, SVP of Marketing and Analytics at Quick Base

Tue, 22 Sep 2020 22:21:00 -0000

This week’s guest on CMO Insights is Cynthia Gumbert, SVP of Marketing and Analytics at Quick Base.

Cynthia shares;

How Quickbase is focusing on Account Based Marketing initiatives
How her team is looking at every piece of the customer journey to improve the customer experience
The challenge of having a diverse audience set and still provide the right content at the right time.

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Season 4. Episode 19: Blockchain Marketing, Akbar Jaffer, CMO at ZorroSign Inc.

Tue, 22 Sep 2020 21:43:00 -0000

In this episode of CMO Insights, Jeff sits down with Akbar Jaffer, CMO at ZorroSign, Inc., to talk about how ZorroSign is capitalizing on blockchain technology, the growth of measurable metrics and revenue marketing and the need for verifiable documents in today's economy.

About Akbar Jaffer

Akbar brings over 20 years of innovation and enterprise software industry experience, managing multimillion-dollar solutions selling into worldwide SMB and large enterprises. Akbar specializes in innovation trends and practices, revenue engineering, marketing technology, technology products, and growth strategies.

Akbar currently serves as Chief Marketing Officer and a board member of ZorroSign, Inc., He serves as the founding Chairperson for the SF Bay Area chapter of the Internet Marketing Association. Akbar holds several patents in the enterprise software technology space. Akbar also authors PointOfIntersection.org, a blog about innovation where technology and humanities meet.

He holds a Bachelor of Science degree in Mathematics & Computer Science from the University of Illinois Urbana-Champaign, MBA from the Kellogg School of Management, and has completed advanced studies in Internet marketing and Social Media strategies from the University of California, Irvine.

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Season 4. Episode 18: Collision Course - The Ultimate Customer Experience : Julie Roehm, Chief Experience Officer and CMO at ABRA Auto Body and Glass

Tue, 22 Sep 2020 21:22:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Julie Roehm, Chief Experience Officer and CMO at ABRA Auto Body and Glass.

Julie talks about:

What makes a great customer experience – making it personal instead of generic
Mapping the customer journey in the collision industry
The future of driving (and marketing) and what it means for ABRA’s customers

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Season 4. Episode 17: Sexism and Ageism, Shira Abel, CEO of Hunter & Bard

Tue, 22 Sep 2020 21:11:00 -0000

On this episode of CMO Insights, Jeff Pedowitz sits down with Shira Abel, CEO of Hunter & Bard.

They talk about the role PR plays in marketing as a generator of thought leadership and a method of spreading the word in a different way. They also discuss sexism and ageism in the industry.

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Season 4. Episode 16: Revenue X : Jason Katz - Vice President of App and Digital Marketing for Houghton Mifflin Harcourt

Tue, 22 Sep 2020 21:00:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Jason Katz, Vice President of App and Digital Marketing for Houghton Mifflin Harcourt.

Jason discusses

The transformation of marketing within an organization, moving to a revenue growth driving function
How this change is being driven from within the marketing organization vs. the overall business
How his department balances a team of generalists and specialists to implement their marketing initiatives.

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Season 4. Episode 15: Riches in Niches : Peg Miller, Vice President of Marketing for Tax Guard.

Tue, 22 Sep 2020 20:52:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Peg Miller, Vice President of Marketing for Tax Guard.

Peg talks about

Marketing to a tight niche which requires focus on middle of the funnel more than top of funnel for leads
Working closely with sales to develop marketing that drives conversions and closing those conversions to actual customers
The importance of her small marketing team to be willing to learn new innovations and stay agile in their approach.

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Season 4. Episode 14: ABM and Defeating the Frankenstack : Heidi Bullock, CMO at Engagio.

Tue, 22 Sep 2020 20:51:00 -0000

Note: DemandBase acquired Engagio in 2020 and we wrote about its impact on the ABM space.

In this episode of CMO Insights, Jeff Pedowitz sits down with Heidi Bullock, CMO at Engagio.

Heidi talks about:

How Engagio is helping prospects build a foundation in account based marketing
Building a thoughtful, well-rounded team that can work innovatively and still meet the business goals of the organization
The dangers of building a Frankenstack in your MarTech

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Season 4. Episode 13: Secrets from a Sales Pro : Patrick Giusti, Head of Sales and Marketing at Mad Street Den

Tue, 22 Sep 2020 19:41:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Patrick Giusti, Head of Sales and Marketing at Mad Street Den.

Patrick talks about:

The challenges of running a startup and how new technology helps
What it takes to run Sales and Marketing at the same time and how he keeps the two departments aligned
What makes a salesperson successful

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Season 4. Episode 12: All in Alignment : Nicole Wojno, CMO at UNserIQ.

Tue, 22 Sep 2020 19:02:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Nicole Wojno, CMO at UserIQ.

talks about:

The difference between being customer focused and customer service oriented
Finding strength in a focused, diverse team
Building a robust MarTech stack that helps Marketing and Sales align

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Season 4. Episode 11: Small to Large - Lessons Learned Working with Different Sized Companies and Markets : Kirby Wadsworth, CMO at Illusive Networks.

Tue, 22 Sep 2020 18:43:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Kirby Wadsworth, CMO at Illusive Networks.

Kirby talks about:

How technology has allowed Marketing to focus on individuals rather than large groups of people with similarities
The differences between hiring for a large company and a small company
The challenges associated with claiming a space in the security market landscape

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Season 4. Episode 10: Trickle-Down Culture : Chandar Pattabhiram, CMO at Coupa Software.

Tue, 22 Sep 2020 18:34:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Chandar Pattabhiram, CMO at Coupa Software.

Chandar talks about:

The trickle-down aspect of company culture — it starts with the leadership
The importance of remembering to appeal to emotion in B2B marketing
The ABM perspective and the importance of building long term relationships

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Season 4. Episode 9: Michelin Star Marketing : Eva Tsai, CMO at Algolia.

Tue, 22 Sep 2020 18:09:00 -0000

This week’s guest on CMO Insights is Eva Tsai, CMO at Algolia.

talks about:

Approaching marketing from an engineer’s perspective and the importance of analytics
Michelin Star Marketing and how AI can help marketers anticipate their customers’ needs
The importance of resourcefulness and the ability to learn new skill sets as a marketer

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Season 4. Episode 8: Old School is New School : Martin Mongiello, CMO and General Manager for the U.S. Presidential Culinary Museum

Tue, 22 Sep 2020 17:56:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Martin Mongiello, CMO and General Manager for the U.S. Presidential Culinary Museum.

Martin talks about:

The importance of building meaningful relationships with your customers
Why it is a mistake to go “all digital” with your marketing campaigns
Creating interactive dialogues on your social media platforms

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Season 4. Episode 7: Innovation Insights : Steven Cook, Contributing Editor, CMO.com by Adobe

Tue, 22 Sep 2020 16:47:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Steven Cook, Contributing Editor, CMO.com by Adobe.

Steven talks about:

His inspiration behind his book, Insights on Impact Innovators, and how it has developed over time
The absolutely essential nature of culture when it comes to building a company
The consumer as the ultimate disruptor in the marketplace

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Season 4. Episode 6: Bringing it all Together : Scott Vaughan, CMO of Integrate.

Tue, 22 Sep 2020 16:47:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Scott Vaughan, CMO of Integrate.

talks about:

Marketing’s ability to pull storytelling and revenue marketing together with the customer journey
The challenges of acquiring resources and using them creatively
Successfully sorting through the cluttered MarTech landscape

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Season 4. Episode 5: Rise of the Chief Marketing Technologist : John Kottcamp, Chief Marketing Technologist and CMO at Tahzoo

Tue, 22 Sep 2020 13:38:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with John Kottcamp, Chief Marketing Technologist and CMO at Tahzoo.

John talks about:

The definition and scope of a Chief Marketing Technologist’s role
Personalization and the ability to dynamically deliver relevant content to specific customers
The challenges associated with aligning Sales and Marketing and how technology can help

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Season 4. Episode 4: Spring into Marketing Science : Will Wiegler, Senior Vice President and CMO of SpringCM

Tue, 22 Sep 2020 13:26:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Will Wiegler, Senior Vice President and CMO of SpringCM .

Will talks about:

How marketing is a blend of art and science and how marketing is moving closer to science by becoming more measurable
The business of marketing: delivering products and services both internally and externally
Taking advantage of the MarTech revolution and keeping your tech stack simple

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Season 4. Episode 3: What's Yext - Digital Knowledge Management : Jeffrey Rohrs, CMO of Yext

Tue, 22 Sep 2020 13:17:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Jeffrey Rohrs, CMO of Yext.

Jeffrey talks about:

The key attributes needed for marketers: flexibility, initiative, teamwork, and motivation
A new category that Yext has created called “Digital Knowledge Management”
The importance of educating prospects and industry analysts on what Yext is and what it can do for them

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Season 4. Episode 2: The DTX Change Impact : Alison Murdock, CMO at SocialChorus.

Tue, 22 Sep 2020 12:09:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Alison Murdock, CMO at SocialChorus.

In this video, Alison talks about:

Digital transformation and the importance of communicating the change internally
Educating your market — raising awareness that there is a problem and letting people know what’s possible
The use of predictive technologies to optimize Sales cadence

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Season 4. Episode 1: Personalization at Scale : Ben Lazar, Chief Marketing and Product Officer of Payspan

Tue, 22 Sep 2020 11:56:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Ben Lazar, Chief Marketing and Product Officer of Payspan.

Ben talks about:

Personalization at scale and how difficult it is to do right
Achieving higher value in your messaging by looking at how your customer engages their customer
The impact that AI will have on the future of marketing

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Season 6. Episode 14: Making a Difference in a Digital World : David Reske, Founder and President of Nowspeed.

Mon, 21 Sep 2020 18:50:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with David Reske, Founder and President of Nowspeed.

talks about:

Using digital marketing to make a difference in the world
Adapting to the rapid shifts in the digital marketing universe as technology has advanced
The next big trends – AI and big data

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Season 6. Episode 13: Lean and Mean: Charlene Farside, CMO at Advise

Mon, 21 Sep 2020 18:30:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Charlene Farside, CMO at Advisen.

They discuss the challenge of keeping up with the demands of the market when resources are lean, the need for problem solving skills on their team and prioritizing investments in MarTech.

About Charlene Farside

Charlene Farside is Executive Vice President and Chief Marketing Officer at Advisen. She is responsible for linking the innovations of Advisen’s businesses to the customer experience to build the global Advisen brand, create awareness and advocacy, and drive customer preference for the brand through every channel, every day.

In this role, Charlene oversees the global marketing strategy for Advisen and its products, including digital and inbound marketing, creative development, marketing technology, sponsorships, media, and external and internal communications.

Prior to joining Advisen as Chief Marketing Officer in 2013, Charlene was Vice President of Marketing for catastrophe modeling firm EQECAT. She has spent more than half of her career serving the commercial insurance industry and has repositioned organizations and brands, and developed businesses in new international markets.

Charlene holds an MBA in Marketing from University of Phoenix and a BS in Marketing from Thomas Edison State University

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Season 6. Episode 12: Lessons from Lessonly: Kyle Lacy, VP of Marketing at Lessonly

Mon, 21 Sep 2020 17:51:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Kyle Lacy, VP of Marketing at Lessonly.

Kyle talks about:

Strategic priorities in the customer journey
Positioning and messaging in the market
Remaining agile in the use of business processes

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Season 6. Episode 10: Creating Culture: David Green, Director of Marketing at LeadCrunch

Mon, 21 Sep 2020 17:34:00 -0000

This week’s guest on CMO Insights is David Green, Director of Marketing at LeadCrunch.

David talks about:

Using big data and AI to better understand the customer journey
The importance of building a good company culture
Account Based Marketing and other major changes in the marketing world in recent years

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Season 6. Episode 5: Marketing Caffeine: Mike Westgate, VP of Marketing at Briggo

Mon, 21 Sep 2020 17:15:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Mike Westgate, VP of Marketing at Briggo.

Mike talks about:

Connected Coffee – connecting people digitally to their coffee, enhancing the coffee experience through technology
Location based marketing and leveraging location based data
Scaling to new markets with a small (3-person) marketing team

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Season 6. Episode 3: Experts Exchange

Mon, 21 Sep 2020 17:03:00 -0000

At the B2B Marketing Exchange, The Pedowitz Group CEO Jeff Pedowitz sits down with three marketing leaders to discuss their perspective and share insights into strategic priorities for the year ahead, trends impacting shote ability to engage buying teams at key accounts, new tools and solutions they are testing or deploying, and plans for building and guiding the modern marketing organization.

Featuring Jeanne Hopkins - Ipswitch, Chinstine Nurnberger - Bottomline Technologies, Ken Wincko - Workwave.

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Season 6. Episode 1: Thunder from Down Under: Andy Mcfarlene

Mon, 21 Sep 2020 17:00:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Andy McFarlane

Andy discussed the radically changing Telco market, Telstra's transformation and what it takes to build an enterprise B2B marketing capability in a legacy B2C business.

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Season 3. Episode 20: Account Based Personas : Ardath Albee, CEO of Marketing Interactions

Sun, 20 Sep 2020 23:34:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Ardath Albee, CEO of Marketing Interactions.

talks about:

Texting – a new trend for her company in 2018 – and how it contributes to big data
The importance of personas in Account Based Marketing
Learning the language of the business

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Season 3. Episode 19: Tradeshow Relevance : Paul Johnson, Chief Product and Marketing Officer for Displayit

Sun, 20 Sep 2020 23:13:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Paul Johnson, Chief Product and Marketing Officer for Displayit

Paul discusses the tradeshow industry as it stands today, the important role they still play in a company's overall marketing strategy and trends affecting the industry.

About Paul Johnson

In 2014, Displayit brought Paul Johnson on board as the head of the Marketing Advantage team. Paul is responsible for determining clients’ needs, ensuring that Displayit has the right products and services to satisfy those needs, and making it easy for Clients to decide what to buy. Displayit is an ecommerce company that makes trade show exhibits at their 70,000 square-foot headquarters near Atlanta, Georgia, and ships all over the United States. Since 2014, Displayit has organically doubled its business.

After working in numerous sales roles - from account manager to vice president of sales and marketing - Paul discovered that true sales success is achieved with a healthy marriage of effective product management and smart marketing. Thus, he began his unending pursuit of the “question behind the question,” developing a knack for hearing what others aren’t saying, connecting the dots, and helping people make decisions that solve their problems.

Previously, Paul Johnson worked with Oracle (Siebel Systems), ADP, AkzoNobel, and several smaller firms.

Paul has a degree in electrical engineering. He once rebuilt a manual transmission all by himself, and only had 4 parts left over!

Paul Johnson was a founding director of the Technology Association of Georgia, and co-founder of the Technology Marketing Association. He is an accomplished writer, author of 2 books. In addition, Paul’s advice has appeared in numerous publications including the Atlanta Journal Constitution, Selling Power Magazine and Sales and Marketing Management. He is past president of the National Speakers Association Georgia State Chapter.

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Season 3. Episode 18: Insights on Technology Management : Chris Spears, Chief Marketing Technology Officer for Arke

Sun, 20 Sep 2020 23:03:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Chris Spears, Chief Marketing Technology Officer for Arke.

Chris discusses how

Integrating technology requires a plan, process and forethought for true implementation
Minimally viable data is an important term for his internal team when it comes to metrics and analytics
Procurement of technology and project management are two different functions that need to be connected.

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Season 3. Episode 17: Three Pillars : Armen Najarian, Chief Marketing Technology Officer for ThreatMetrix

Sun, 20 Sep 2020 22:53:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Armen Najarian, Chief Marketing Technology Officer for ThreatMetrix.

Armen shares

How he thinks of himself as a business person and spends a lot of time with the CFO
The importance of delegation, communication and choosing the right things to focus on
His philosophy on the three pillars of people, process, and technology.

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Season 3. Episode 16: In the Black : Bob Canaway, Chief Marketing Technology Officer for Black Duck Software.

Sun, 20 Sep 2020 22:37:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Bob Canaway, Chief Marketing Technology Officer for Black Duck Software.

Bob discusses

The importance of understanding how and when a customer is introduced to your product/service
The need to have a business analyst perspective on his marketing team
Why asking the right questions during the software demo stage is critical to ensure it will fulfill the promise for your organization.

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Season 3. Episode 15: All in on ABM : Peter Herbert, Vice President of Marketing with VersionOne

Sun, 20 Sep 2020 22:30:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Peter Herbert, Vice President of Marketing with VersionOne.

They made the decision 18 months ago to transform how they did marketing and adopt Account-Based Marketing (ABM).

As a company, they moved from a transaction model to one where they focused on the Global 2000 organizations that would use the company’s software to do enterprise-wide transformation. As part of the VersionOne marketing transformation, they employed ABM.

In Peter’s own words: “We’ve employed ABM to help us target our efforts more effectively, personalize [messaging] and have more success with our ideal customer profile.” When asked what the results of adopting ABM was, Peter replied “Our specific ABM effort where we went through the whole process to select accounts, get alignment with sales, change our marketing stack, and transition all of our campaigns to this new mode; we are about 6 months into it, we converted 20% of our top 100 accounts into the pipeline, and we’re currently sourcing about two thirds of the new business.”

Other topics he addresses in this 15 minute video include the reasons why he made the switch to ABM, what processes had to change, what technology stack he adopted to help, and what metrics and KPI changes he had to make.

Peter Herbert has nearly 20 years’ experience in strategic marketing and corporate communications including demand generation, public relations, corporate product positioning, content strategy, and channel development for both global and emerging technology companies.

VersionOne helps companies succeed with Agile software development and they specialize in helping some of the largest organizations in the world scale agile successfully across their entire organizations and succeed with agile transformation.

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Season 3. Episode 14: Content Crisis Prevention : Marvin Mason, CMO at the Crisis Prevention Institute (CPI)

Sun, 20 Sep 2020 22:23:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Marvin Mason, CMO at the Crisis Prevention Institute (CPI)

Marvin built a marketing team largely around the process of content marketing. In his own words: “The idea here is to publish relevant, helpful, interesting content that causes people to seek us out as solutions providers, and if we can get involved in the conversations they are having, and provide them helpful resources, we are a natural go-to place.”

Marvin’s team does a lot of work around personas and buying journeys as well as use PPC to test what new content is helpful. He also encouraged his team to get content marketing certifications. The end result is that CPI has seen a 180% increase in leads, with up to 8% of those coming from Facebook alone.

CPI is an education training organization that focuses on training for those who have a duty to care for others. When behavior can become a challenge, they teach techniques to help read and understand the behavior to help de-escalate it and hopefully prevent situations from becoming risky or dangerous for the care provider or the person being cared for.

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Season 3. Episode 13: Changing the Channel : Jennifer Anaya, Vice President of Marketing for North America at Ingram Micro

Sun, 20 Sep 2020 22:18:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Jennifer Anaya, Vice President of Marketing for North America at Ingram Micro.

Ingram Micro is the largest global technology distributor. In this role Jennifer is changing the dialog about marketing in the IT channel in inspiring new and unconventional ways for Ingram Micro and their business partners to go to market. Her responsibilities include developing the branding market strategies and services that generate measurable business results.

Additionally, Jennifer is responsible for leading and managing the daily operation of agency Ingram Micro, an $80 million marketing services and event agency. Oversight of Ingram Micro’s global partner community called Trust X Alliance and also the companies regional SMB Alliance community.

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Season 3. Episode 12: Marketing Operations Enables the Revenue Center : David Lewis, CEO of DemandGen.

Sun, 20 Sep 2020 22:00:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with David Lewis, CEO of DemandGen.

David discusses

How more and more companies are adding a marketing operations function to their business model
The pressure on marketing as a department to become a revenue center vs. a cost center
The ever-expanding role data is taking when it comes to driving marketing initiatives.

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Season 3. Episode 11: Marketing at Scale : Ryan Hollenbeck, Senior Vice President of Global Marketing for Verint Systems

Sun, 20 Sep 2020 21:50:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Ryan Hollenbeck, Senior Vice President of Global Marketing for Verint Systems.

Ryan talks about

How marketing has changed and evolved as an industry and department over the past 20+ years
The challenges and the opportunities of working with a global sales team
And what he and his team are being held accountable for within the company.

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Season 3. Episode 10: The Changing Role of Marketing Healthcare : Suzanne Sawyer, Vice President and Chief Marketing Officer for Penn Health Systems

Sun, 20 Sep 2020 21:42:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Suzanne Sawyer, Vice President and Chief Marketing Officer for Penn Health Systems.

Suzanne discusses

The changing role of marketing over the years and especially in healthcare marketing
How to balance being a customer-centric organization with the need to ensure personal information is secure
The importance of developing a roadmap with meaningful data, not just a mashup of data

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Season 3. Episode 9: The Wizard of Moz: Rand Fishkin, Co-Founder of Moz.

Sun, 20 Sep 2020 21:29:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Rand Fishkin, Co-Founder of Moz. He launched SparkToro in 2020, after this interview was conducted.

Rand talks about:

The importance of marketing, sales, social and all areas of digital collaborating together to create greater results
Why focusing on the few things your company does well is better for content strategy vs. trying to do everything all the time
Doing the necessary research on your target audience to ensure your content is getting in front of the right people at the right time.

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Season 3. Episode 8: Global and Nimble : Greg Gibbons, SVP of Communications at Siemens Corporation

Sun, 20 Sep 2020 21:03:00 -0000

This week’s guest on CMO Insights is Greg Gibbons, SVP of Communications at Siemens Corporation.

Greg discusses;

Providing a full spectrum of marketing services for diverse business groups throughout a large company
Globalizing the marketing function and building resources across markets
The challenge of being nimble in today’s technological age and driving a strategy of digitalization

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Season 3. Episode 7: Rapid Growth in a Niche Market : Mandira Mehra, CMO at MRI Software

Sun, 20 Sep 2020 20:51:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Mandira Mehra, CMO at MRI Software.

Mandira talks about:

Managing rapid growth in their niche market
Repositioning their brand and identity
Embracing change to leverage greater growth

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Season 3. Episode 6: Six Sigma and Customer Centricity: Steven Bonacorsi, President of International Standard for Lean Six Sigma.

Sun, 20 Sep 2020 20:20:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Steven Bonacorsi, President of International Standard for Lean Six Sigma.

Steven talks about:

The history and growth of Lean Six Sigma, a customer/data driven methodology
The process of adopting Lean Six Sigma
The benefits of Lean Six Sigma over other methods

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Season 3. Episode 5: On Target : John Steinert, CMO of TechTarget.

Sun, 20 Sep 2020 20:15:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with John Steinert, CMO of TechTarget.

John talks about:

Focusing on the strategy of balancing short term needs/results with long term performance
Why marketing does not own the customer journey and has not earned the right to manage the customer experience
How marketing has evolved over time to be more measurable and to run like a business

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Season 3. Episode 4: The M&A Effect: Julie Knight Ludvigson, CMO of Topia

Sun, 20 Sep 2020 20:10:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Julie Knight Ludvigson, CMO of Topia.

Julie talks about:

The fractured ecosystem of comprehensive global mobility management
The challenges of rebranding a company after a recent merge
The importance of messaging/positioning (making sure everyone is telling the same story) as primary KPIs

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Season 3. Episode 3: Engaging the Challenge : Robby Gulri, Chief Talent Officer at ENGAGE Talent.

Sun, 20 Sep 2020 20:05:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Robby Gulri, Chief Talent Officer at ENGAGE Talent.

Robby talks about:

The key attributes they look for in their team members, as well as the attributes their customers are looking for
The enormous challenge of keeping up with the ever-evolving MarTech landscape
The biggest challenges many companies face in the marketing universe today

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Season 3. Episode 2: Thinking Global. Acting Local : Shane Elliot, VP Global LSS Marketing at Agilent Technologies

Sun, 20 Sep 2020 20:00:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Shane Elliot, VP Global LSS Marketing at Agilent Technologies.

Shane talks about:

The big challenges for large, global companies like Agilent Technologies
The need to transform to stay ahead of ever-evolving customer needs
Creating and curating localized content while maintaining global consistency and efficiency

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Season 7. Episode 2: The Technology Factor : Brennan Andrews, Marketing Director, Dart Bank

Sun, 20 Sep 2020 19:57:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Brennan Andrews, Marketing Director, Dart Bank

Brennan Andrews talks about:

The different ways you can use technology to reach your customers. Succeeding in the marketing world while having a small team and limited resources. The importance of training your team and empowering them to make decisions.

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Season 7. Episode 1: Data-Driven, Market-Driven : Debbie Umbach, VP of Marketing, BitSight Technologies

Sun, 20 Sep 2020 19:57:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Debbie Umbach, VP of Marketing, BitSight Technologies

Debbie Umbach talks about Using data to measure and track success. Her focus on being market-driven over being product, sales or customer-driven.Her past career in engineering and how it has impacted her marketing career.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

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Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/

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Season 4: Episode 20: Brand and Media Innovation in the Digital Age : Melanie

Sun, 20 Sep 2020 19:47:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Melanie talks about:

Studying behaviors of users and customers. Measuring marketing initiatives and overall trends. Brand innovation and media innovation during the growing digital age.

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Season 6. Episode 2: Equity and Growth : James Thomas, CMO of Solium Capital Inc.

Sun, 20 Sep 2020 19:45:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with James Thomas, CMO of Solium Capital Inc.

They discuss how different companies think about equity and how it drives company growth. Equity management software and how Solium’s platform solves problems for both small and large companies. Using data and information to show how marketing impacts the business.

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Season 6. Episode 11: Emergency Marketing : Christopher Tarantino, CEO and Founder of Epicenter Media & Training

Sun, 20 Sep 2020 19:43:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Christopher Tarantino, CEO, and Founder of Epicenter Media & Training talks about:

Marketing for emergencies and crisis communications. Bridging the gap of what a communicator already knows with new communication styling. Educating companies on marketing approaches to use on social media during a crisis

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Season 6. Episode 20: Accounting for Value

Sun, 20 Sep 2020 19:34:08 -0000

Ryan talks about:

The changes taking place in the accounting space with technology. Value-added services. Personas.

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Season 6. Session 16: Building a Customer-Centric Company: Sterling Snow, CRO, Divvy

Sun, 20 Sep 2020 19:27:00 -0000

Sterling talks about Building your product around your customer. The importance of becoming a company that aligns the sales and marketing teams. Creating a customer experience for the customer throughout the whole life cycle and not just the beginning.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/

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Season 5. Episode 20: Measuring CX: Tiffany Sieve, VP Marketing of Demand Gen, Paycor

Sun, 20 Sep 2020 19:21:00 -0000

In this episode, Tiffany Sieve, VP Marketing of Demand Gen at Paycor talks about Integrating new technology to support Paycor’s marketing strategy, Measuring the customer experience and Paycor’s journey to becoming Revenue Marketers.

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Season 6. Episode 4: The AI Revolution

Sun, 20 Sep 2020 19:17:48 -0000

Scott talks about Using chat bots to help sales internally. Spending more on customer acquisition costs due to the long term value of their customers. How AI is revolutionizing transactions

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Season 6. Episode 8: Emotional Connection

Sun, 20 Sep 2020 19:14:06 -0000

Katrina talks about Importance of emotionally connecting with the audience. Demand Generation’s future and running marketing like a business. Using technology to help prove how marketing is effecting and driving revenue

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Season 5. Episode 14: Sage Advice: Ron McMurtrie, EVP Customer Marketing, Sage

Sun, 20 Sep 2020 19:11:00 -0000

In this episode, Ron McMurtrie EVP Customer Marketing at Sage talks about Selling software to companies in different markets. Unifying the digital MarTech stack and creating a service layer. He also dives into the marketing challenges of having 3 million customers.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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Season 6. Episode 9: Marketing Leadership in a Changing World

Sun, 20 Sep 2020 19:08:42 -0000

Tifenn talks about Marketing becoming more business oriented. Becoming an effective leader in the business and marketing world. The process of not only managing managers but managing leaders.

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Season 6. Episode 6: Measurable MarTech

Sun, 20 Sep 2020 19:06:31 -0000

Dana talks about the overwhelming amount of Martech. Creating an effective marketing team. Marketing changing over the years and becoming measurable.

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Season 6. Episode 15: Differentiation and Segmentation

Sun, 20 Sep 2020 19:03:26 -0000

Megan talks about making sure you have a differentiated message and a brand presence. ABM and taking a focused approach to ensure that you are hitting your targeted accounts. Knowing what the target profile customer looks like and focusing on marketing activities you are invested in.

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Season 6. Episode 17: Insights to the Customer Journey

Sun, 20 Sep 2020 19:01:00 -0000

Gaidar talks about The ever-growing and super connected marketing world. The marketer’s role is changing and evolving due to marketing technology. Gaining key insights by focusing on the customer journey from the customer’s perspective.

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Season 6. Episode 7: Authenticity

Sun, 20 Sep 2020 18:59:36 -0000

Mark talks about:The importance of creating and developing trusting relationships with your customers.Operationalizing the customer experience and creating a personal experience.The importance of being personal, authentic and transparent in marketing.

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Season 6. Episode 18: Building a Winning Team: Nnamdi Nwoke, Head of Demand Generation at GreenSky

Sun, 20 Sep 2020 18:57:00 -0000

In this episode, Jeff and Nnamdi talk about the T-Shaped marketer,

Important attributes to look for when hiring and building a team.

Growing a marketing team and the necessity of mentoring and empathy.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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Season 1. Episode 20: Creating the ABM Category : Peter Isaacson, CMO of Demandbase

Sun, 20 Sep 2020 18:46:00 -0000

This week’s guest on CMO Insights is Peter Isaacson, CMO of Demandbase.

In this episode, Peter talks about:

Category creation: facing but also embracing competition in the market.
Identifying ABM (Account-Base Marketing) as the category they wanted to create.
How the role of marketing is going to change as AI comes into its own.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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Season 1. Episode 19: No More Random Acts of Marketing

Sun, 20 Sep 2020 18:34:07 -0000

In this episode of CMO Insights, Jeff interviews Lisa Cole, Corporate VP and CMO of Huron. Lisa talks about what it's like to move from consulting to the client side. She also discusses shifting the mindset of marketers and eliminating "random acts of marketing" and focusing on the customer journey.

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Season 1. Episode 18: Nothing Bizarre About It

Sun, 20 Sep 2020 18:02:01 -0000

In Emily’s role she delivers high impact demand generation campaigns to turn prospects into customers as well as effective client retention and upsell programs. She is also responsible for delivering a cohesive customer experience across the Bazaarvoice journey and her main goal is to maximize revenue.

Learn how Emily grows their pipeline and revenue by differentiating Bazaarvoice from their competition using moderation services and how she addresses the challenges of running a lifecycle marketing team by using a variety of tools from the revenue marketing stack including marketing automation and CRM software.

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Season 1. Episode 17: Super Bowl Marketer Takes on the Staffing Industry

Sun, 20 Sep 2020 17:48:18 -0000

Recently we spoke with Lauren Pasquale, Vice President of Marketing at Fastaff and US Nursing. She parlayed a 21 year career in sports marketing to apply digital marketing innovation at her current job with a mission to engage talented nurses in urgent and crucial travel assignments nationwide while fostering a best in class culture for her employees. From Super Bowls to the Olympics to staffing, Lauren has done it all and brought the digital startup mentality everywhere she serves.

Fastaff finds high acuity nurses in urgent and crucial situations around the country using a database of nurses that marketing helps the firm build. Their biggest challenge is in finding nurses with the right skills, and so we asked her how marketing helps with this challenge. Lauren shared that marketing is taking advantage of some amazing big data technologies such as Oracle Eloqua and Tableau. By using these tools to segment the audience, learn more about them, mirror the behavior of your most highly engaged nurses, and make predictions about what others are likely to do Fastaff is able to attract and recruit great nurses. She also shared that nurses are a highly influential audience, which presents itself as a great opportunity to leverage social media, encourage them to talk to each other, and for Fastaff to practice social listening and observe trends using their social CRM.

Some other questions we posed to Lauren during our 14-minute interview included:

What is your approach to training your marketing team?
Where does content fit in the mix of things you do?
What types of business outcomes is marketing creating?
What other advice do you have for CMOs as they start their digital transformation?

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Season 1. Episode 16: Secrets of Building 120M Followers

Sun, 20 Sep 2020 17:27:17 -0000

When you realize that Saul Leal, General Manager at FamilyShare Network, has developed a following of 120 million people, you might conclude that he would be a great source of advice on content strategy…and you would be right. Saul took time out recently to record an interview with Jeff Pedowitz. Jeff asked him if the skill sets of the content marketing team were changing and how he trained and prepared his 4000 contributors. The answer was very illuminating.

“Most of our employees are statistical oriented, more mathematical oriented, more numbers oriented. Most of our employees are not journalists…even though we create anywhere from 600 to 1200 media posts a day. None of our content creators are actually journalists even though articles are a big piece of our assets. The reason we set it up this way is because at this point in the maturity cycle it is all about understanding the audience. And the best way to understand the audience is through behavior, and through their natural behavior as they engage with the content, as they “like”, as they comment, as they share. And that behavior is what drives our content strategy. So as a content strategist you have to be more statistical, more mathematical, you are understanding that behavior through the numbers of the audience. That is a change from 10 years ago. The time response from social media is very quick. This is an important concept I want to share with you. What social media has brought to us at FamilyShare is that within 20 seconds, sometimes even less than that, I know if a piece of content works or doesn’t work. I know if a piece of content is going to become viral or not within a minute, and if it doesn’t go viral I know what content doesn’t work, and if it goes viral I know what pieces of content do work. Now I can create a whole table based on the behavioral feedback of the audience and that provides feedback and trains my contributors, and I can make a normal contributor become a super writer, a super author, that can create viral content constantly.”

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Season 1. Episode 15: Building a Testing Culture

Sun, 20 Sep 2020 17:12:54 -0000

Edwin Choi is a fanatical A/B tester, lover of analytics data and digital marketing enthusiast. He is passionate about digital marketing, online media and bridging the gap between psychology retail.

Edwin is currently the VP of Marketing at Mobovida and CellularOutfitter.com, a leading online retailer and vertically integrated “fast fashion” mobile accessory brand. Mobovida is a direct-to-consumer mobile accessory brand embodying the progressive 24/7 lifestyle of our digital generation.

Achieved 500% growth in 4 years
Built one of the country’s leading, award winning digital marketing teams from scratch
Established a heavily data-oriented, testing based culture
Built and/or led the business intelligence, purchasing and merchandising teams

In this podcast, Edwin chats with The Pedowitz Group CEO, Jeff Pedowitz, about what it takes to foster a “testing” culture and how to build a successful marketing team.

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Season 1. Episode 14: The T-Shaped Marketer

Sun, 20 Sep 2020 17:03:44 -0000

Recently we asked Mike Volpe, former CMO for HubSpot, about what skills and attributes he looked for in hiring modern marketers as he helped grow the firm from 5 people to over 900 people. He shared that in the beginning they hired generalists, people with a broad base of skills. But as HubSpot started to scale they started to look for specialists, people with a deep level of expertise in a specific area.

They also looked for what he called “T shaped people”.

These are people with a deep level of expertise in one area, but also a broad understanding of marketing. For example, in hiring a pure content person, or a PR person, they looked for those people to be well versed in what a funnel looks like, and how the various stages of the funnel relate to each other.

Mike Volpe is a successful entrepreneur and startup executive with expertise in marketing, business development, strategy, and lead generation for Cloud, SAAS and B2B software. Mike is currently a member of the Board of Directors of both Attend and Repsly. Previously he was CMO for HubSpot where he joined as employee #5 and grew the company to over 900 people. He also grew the company from around a dozen beta customers to over 15,000 customers in over 90 countries and $100 Million in revenue.

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Season 1. Episode 13: Brand and Demand

Sun, 20 Sep 2020 16:57:37 -0000

Michael is an accomplished author, key note speaker and recognized top business content and social media marketer. He is a passionate evangelist for customer centric marketing that drives real business results.

In this episode, Michael examines several topics, including how the role of content is dramatically changing as it relates to driving demand and how it is forcing brands to really think about how to utilize content to effectively meet the needs of their audience as proposed to meeting the needs of their business.

Michael also discusses how he encourages CMOs to address one of their biggest challenges, finding the right people who have the talent and the modern marketing skills for their marketing organizations. Part of what CMOs are struggling with are finding the folks that can do both right and left-brain thinking. The thinkers and doers, art and science, engineers that can also paint pictures.

We can do creative programs and also demonstrate the measureable success of those things. Or as Mike Volpe, former CMO of Hubspot calls it, “D.A.R.C”, the digital analytical people who understand reach and conversion with content.

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Season 1. Episode 12: Building a Content Revenue Machine

Sun, 20 Sep 2020 16:51:04 -0000

Since 2007 the Content Marketing Institute has become the leading resource for what is now considered the content marketing industry. Joe Pulizzi, Founder and CEO of CMI, is the industry’s top evangelist, traveling the globe educating brands and marketers on how to become a content first organization.

In 2011 CMI launched its flagship conference, Content Marketing World, and in just 6 years has grown attendance from just over 600 to more than 3600 marketers from 50 countries. Earlier this year, Content Marketing Institute was purchased by UBM, one of the world’s largest B2B event organizers.

In this episode of CMO Insights, Jeff Pedowitz, CEO of The Pedowitz Group, talks with Joe about the current state of content and how organizations can improve this area of marketing to drive more business. Watch to learn Joe’s take on:

The role of content as it relates to demand generation and what’s required to allow content to be successful
Developing a smarter strategy to create more effective content and why less can definitely be more with content development
What skills your marketing department needs to consider to go beyond marketing and become a media outlet for your audience
Technology and what really needs to happen before you purchase another piece of software for your marketing team
Keeping measurement of content focused on four key areas to move your business and your bottom line forward

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Season 1. Episode 11: The Content Skill Gap

Sun, 20 Sep 2020 16:42:02 -0000

Steve Farnsworth, CMO at The Steveology Group, shared his thoughts on the changing role of marketers in a recent video interview with Jeff Pedowitz. Jeff asked if marketing executives were changing how they organized their teams around content. Steve replied: “Not yet, unfortunately, not as much as I think will happen. When you look at small organizations doing content, while they have the flexibility and agility to do it, they don’t tend to have the skill sets, maturity or the bandwidth to pull it all together. In the big organizations they tend to fall into this thing where they have experts; they hired experts in their fields. And so the PR person tends to focus on the PR stuff, and the social media person focuses on the social media stuff and so on. Even the editor who does a lot of the content isn’t tying what they do, based on the analytics, into the revenue goals. So its not quite coming together yet and I think its a challenge. You are going to see more flat organizations, and organizations that are less siloed because everybody is being judged on the same outcome and being forced to work more in groups. We still have a long ways to go in blending the art and science of marketing.”

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Season 1: Episode 10: MarTech Master: Scott Brinker, Chiefmartech.com

Sat, 19 Sep 2020 21:33:00 -0000

In this episode, Scott Brinker discusses major trends in modern marketing and the categories that are extremely hot including content marketing, predictive analytics and attribution.

Scott is head of the chief marketing technologist blog, chiefmartec.com since 2008. The website covers the intersection of marketing and technology and the effects of that intersection on marketing strategy, management and culture.

As co-founder and CTO at ion interactive Scott is responsible for overall business management strategy with two co-founders, and he leads day-to-day product development and technical operations with a team of software engineers, designers and marketing technologists.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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Season 1. Episode 9: Scaling the Marketing Nation, Sanjay Dholaki, former CMO of Marketo

Sat, 19 Sep 2020 17:11:00 -0000

Learn how Sanjay Dholaki, former CMO of Marketo, addressed his biggest challenge, scaling the growth of the company and the difficulties he faced growing and scaling the team, growing and scaling their footprint in the market, and in new markets overall.

In addition to driving pipeline, demand generation and revenue for Marketo and being a key partner to sales, Sanjay was also responsible for extending Marketo’s thought leadership, driving overall marketing operations, developing business segments, and expanding the reach of the companies solutions partner ecosystem in the customer network.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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Season 1. Episode 8: The Revenue Marketing Journey: Ana Perez, Vice President of Marketing, Health and Benefits for Aon Hewitt

Sat, 19 Sep 2020 17:10:00 -0000

Jeff Pedowitz sits down with Ana Perez, Vice President of Marketing, Health and Benefits for Aon Hewitt.

Ana talks about the challenges of moving from a traditional marketing operation to a revenue marketing organization and more!

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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Season 1. Episode 7: Disruptive Marketing: Aden Andrus of Marketing for Disruptive Advertising

Sat, 19 Sep 2020 17:06:00 -0000

Tune in as Jeff Pedowitz talks with Aden Andrus, Director of Marketing for Disruptive Advertising. Aden shares how going deep with their persona work and really focusing on value drives the marketing initiatives they implement.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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Season 1. Episode 6: Bridging the Talent Gap, Rich Wellins, Senior Vice President of Marketing for Development Dimensions International(DDI)

Sat, 19 Sep 2020 16:31:00 -0000

On this episode of CMO Insights Jeff Pedowitz sits down with Rich Wellins, Senior Vice President of Marketing for Development Dimensions International(DDI).

Rich discusses how a company that works in the talent management market is adjusting their own talent needs to stay on top of demand generation marketing skills.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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Season 1. Episode 5: Clean Data, Healthy Revenue: Stephanie Meyer, CMO of Connecture

Sat, 19 Sep 2020 16:28:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Stephanie Meyer, CMO of Connecture joins Jeff on CMO Insights to talk about marketing in the healthcare industry and the importance of a clean database.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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Season 1. Episode 4: The Big Lever - Relevance: Allen Gannett, Founder and CEO of TrackMaven

Sat, 19 Sep 2020 13:57:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Allen Gannett, Founder and CEO of TrackMaven – an integrated marketing analytics platform.

He had some interesting things to say about aggressive lead scoring, organizing sales and marketing, and process. He also shared how their whole idea of bringing together all types of disparate analytic needs that customers have, social analytics, content marketing analytics, news monitoring, web analytics, and giving it to them in one place has differentiated them from their competitors.

Allen shared that “the big lever that we use in our sales and marketing is relevance. And whenever we are marketing to someone, the more relevant we can get throughout that process, the better the experience is going to be for them, and the more value we are going to deliver.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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Season 1. Episode 3: Sticky Branding, Sticky Revenue: Jeremy Miller, Marketing and Business Development

Sat, 19 Sep 2020 13:42:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with marketing executive Jeremy Miller, For Jeremy Miller, branding is deeply personal. After watching his family’s business nearly hit rock bottom, he and his family were forced to take a long hard look at the way the company was run and at the industry as a whole.

Jeremy realized it wasn’t his company’s sales people or marketing processes that were failing, it was their brand. This caused him to regroup, revamp, and rebrand the business. And within a year the company turned the corner and rocketed into growth mode.

That experience inspired Jeremy to embark on a decade-long study of how companies grow recognizable, memorable brands – what he calls Sticky Brands.

Jeremy works with companies to develop branding and marketing strategies that make them stand out and drive sales. He is a sought after keynote speaker. Jeremy’s blend of humor, stories and actionable ideas will inspire you and your audience to innovate and grow a Sticky Brand.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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Season 1. Episode 2: Metrics that Matter: Carol Meyers, CMO of Rapid7.

Sat, 19 Sep 2020 13:35:00 -0000

In this episode, Carol Meyers, CMO of Rapid7 talks about:

Today’s marketer has to be willing to talk about measuring marketing results with various stakeholders
Ensuring your marketing team is focused on all areas of the funnel is critical for customer success
Technology plays a major role on her marketing team, especially when it comes to collaboration

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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Season 1. Episode 1: Relationships Build Revenue: Brian Carroll

Sat, 19 Sep 2020 13:11:00 -0000

In this episode Jeff Pedowitz sits down with Brian Carroll, speaker, author and lead generation consultant while Brian was still in his role as Chief Evangelist with MECLABS Institute.

Brian shares the importance of taking an education first approach with marketing and sales; that solving your client’s problems is critical to building a bridge and subsequently to creating a revenue relationship.

Using technology to isolate key events that show triggers of how an audience member moves through their buyers’ journey is key to creating the right content at the right time for the right people. Behavioral knowledge has increasingly become an important part of the marketing process and plays an integral role in technology acquisition.

The future of marketing requires a new set of skills for marketing professionals. And the most important thing that people need to develop as a skill is really an understanding of how to put their customer first.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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Season 3. Episode 1: Balancing the Revenue Scale : Steve Schley, Vice President of Global Marketing for KrolLDiscovery

Fri, 18 Sep 2020 18:16:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Steve Schley, Vice President of Global Marketing for KrolLDiscovery. Steve discusses the challenges and opportunities of managing a global team while still driving toward a revenue marketing operations model.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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Season 2. Episode 20: The Multi-Dimensional Marketer : Brad Gillespie, Chief Marketing Officer for Octiv

Fri, 18 Sep 2020 18:09:00 -0000

In this episode of CMO Insights, Jeff Pedowitz talks to Brad Gillespie, Chief Marketing Officer for Octiv. Brad breaks down how his marketing team uses skills from various disciplines to work with sales, product and finance within the company to grow business opportunities. Learn how Octiv approaches Account-Based Marketing and how persona and buyer's journey are key to this strategy.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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Season 2. Episode 19: Back to Basics. Slowing Down to Speed Up : Wes Durow, Chief Marketing Officer for Mitel

Fri, 18 Sep 2020 18:05:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Wes Durow, Chief Marketing Officer for Mitel. Wes discusses the importance of going back to the basics in today's fast-moving digital marketing landscape and more!

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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Season 2. Episode 18: The Digital Enterprise - Integrating Every Department : Leo Tucker, Senior VP of Global Marketing for PGi

Fri, 18 Sep 2020 18:02:00 -0000

In this episode of CMO Insights Jeff Pedowitz talks with Leo Tucker, Senior VP of Global Marketing for PGi. Leo shares how digital has integrated all areas of the organization allowing for more collaboration and partnership.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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Season 2. Episode 17: Marketing Boss - Running Like a Business : Caren Cioffi, Sr. Vice President and General Manager of Digital Marketing, Brightcove

Fri, 18 Sep 2020 17:57:00 -0000

Caren Cioffi has been with Brightcove since the very beginning when they launched over ten years ago. Jeff Pedowitz talks with Caren about her journey and how Brightcove is running its marketing department like a business.

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Season 2. Episode 16: An Inside View to Customer Centricity: Tracy Eiler, Chief Marketing Officer at InsideView

Fri, 18 Sep 2020 17:54:00 -0000

In this episode of CMO Insights, Jeff Pedowitz talks with Tracy Eiler, Chief Marketing Officer at InsideView to get her take on what is needed for today's marketing professional to stay competitive and how small changes to the process can make it easier for sale and marketing to put the customer first.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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Season 2. Episode 15: Big Data. Big Revenue : Michael Bailey, Vice President of Marketing for Fleetcor

Fri, 18 Sep 2020 17:48:00 -0000

In this episode of CMO Insights, Jeff Pedowitz talks with Michael Bailey, Vice President of Marketing for Fleetcor. Learn how Fleetcor is using big data to learn more about their customers and increase their revenue along the way.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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Season 2. Episode 14: Fortiva Fortunes: Teresa Caro, Senior Vice President for Fortiva

Fri, 18 Sep 2020 17:37:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Teresa Caro, Senior Vice President for Fortiva. Teresa shares how the lifecycle of sales, marketing and business operations all need to be considered when developing revenue marketing objectives.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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Season 2. Episode 13: Building to Scale at a Billion Dollar Company : Dan Brown, VP of Marketing Operations for Verint

Fri, 18 Sep 2020 17:28:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Dan Brown, VP of Marketing Operations for Verint, shares how he has developed a marketing operations organization within this billion-dollar global company.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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Season 2. Episode 12: Talent Inc. and The Startup Paradox: Diego Lomanto, Chief Marketing Officer for Talent Inc.,

Fri, 18 Sep 2020 17:24:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Diego Lomanto, Chief Marketing Officer for Talent Inc. , joins Jeff Pedowitz in this episode of CMO Insights. Diego shares the unique challenges as well as the opportunities he and his marketing team face as part of a startup company.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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Season 2. Episode 11: It's All About Revenue: Ken Robinson, Chief Marketing Officer for ProSites

Fri, 18 Sep 2020 17:10:00 -0000

Revenue marketing is becoming a much more common and prevalent approach for CMO's in today's digital economy. Ken Robinson, Chief Marketing Officer for ProSites sits down with Jeff Pedowitz to share how revenue and metrics are critical to his marketing team's success.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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Season 2. Episode 10: GE and The Modern Buyer: Shonodeep Modak, Chief Marketing Officer

Fri, 18 Sep 2020 17:00:00 -0000

It's a unique challenge to run the marketing department of a large business unit in one of the world's biggest companies. Shonodeep Modak, Chief Marketing Officer for GE Industrial Solutions Energy Connections is not only up for this challenge, but in this interview with Jeff Pedowitz, shares how understanding your buyer and what they need for solutions is key to business today.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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Season 2. Episode 9: Going All In-Bound: Kerry Langstaff, Chief Marketing Officer for Xignite

Fri, 18 Sep 2020 16:54:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Kerry Langstaff, Chief Marketing Officer for Xignite.

Kerry shares her journey from being the sole marketing professional on the start up team four years ago to now building a revenue marketing department. Hear how she has taken marketing efforts to be 100% inbound and how Xignite is using technology to fuel those efforts.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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Season 2. Episode 8: From Goliath to David - How One Marketing Executive Learned to Scale: Jennifer Haney-Crowe Vice President of Marketing for Forecast5 Analytics

Fri, 18 Sep 2020 16:38:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Jennifer Haney-Crowe, Vice President of Marketing for Forecast5 Analytics joins Jeff Pedowitz on CMO Insights. Jennifer talks about her transition from a large, global enterprise to a young, smaller company and how this change has provided opportunities to stretch her marketing muscles. From ideation, to marketing technology and the skills of her small, but talented team, Jennifer shares how change is exciting for her and the company.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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Season 2. Episode 7: The Eisenberg Effect : Meagen Eisenberg, CMO for MongoDB

Fri, 18 Sep 2020 16:18:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Meagen Eisenberg, CMO for MongoDB. In her two years with the company, she has doubled the size of her marketing team, learning important and necessary skill sets that fill in gaps to create a whole, cohesive unit.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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Season 2. Episode 6: Second City and the Impact of Technology: Marilyn Cox VP of Marketing and CRM for The Second City

Fri, 18 Sep 2020 16:08:00 -0000

Moving from the world of B2B technology to an entertainment and training company may sound like a pretty big leap. But Marilyn Cox VP of Marketing and CRM for The Second City shares with host Jeff Pedowitz that her move from enterprise tech to entertainment is a lot closer than you may realize. Marilyn shares how The Second City is taking on a more holistic approach to their marketing as they go deeper with technology to provide a more unified experience with customers, audience members, and partners.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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Season 2. Episode 5: The CMO's Dilemma: Brian Kardon, CMO at Fuze

Fri, 18 Sep 2020 15:55:00 -0000

CMO Insights brings you another great interview as Brian Kardon, CMO at Fuze, joins Jeff Pedowitz to talk about the ever-changing role of the CMO. Brian shares his viewpoint on how the role of marketing has changed within companies; how data, measurement and an understanding of various tools are necessary for today's marketing professional.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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Season 2. Episode 4: ABM for a Digital Economy: Christelle Flahaux, former VP of Marketing for Domo

Fri, 18 Sep 2020 15:43:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Christelle Flahaux, former VP of Marketing for Domo, to talk marketing, technology, analytics and so much more! Learn how Domo is "all in" with Account-Based Marketing and how marketing technology is the way of doing business for this company in the digital economy.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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Season 2. Episode 3: The Citrix Transformation: Tim Minahan, Chief Marketing Officer for Citrix.

Fri, 18 Sep 2020 15:37:00 -0000

Jeff Pedowitz sits down with Citrix Tim Minahan, Chief Marketing Officer for Citrix.

In this interview Tim shares how he is helping Citrix transform beyond IT and helping other lines of business achieve their business outcomes. He talks about the multi-faceted elements of transformation that included technology, culture and people.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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Season 2. Episode 2: The New Sales Approach: Dario Priolo, CMO for Sales Performance International

Fri, 18 Sep 2020 15:10:00 -0000

In this episode of CMO Insights, Jeff Pedowitz interviews Dario Priolo, CMO for Sales Performance International.

Dario discusses how technology has changed they way they deliver training to their sales clients and how implementing ABM has been a game changer for the organization.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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Season 2. Episode 1: The Revenue Marketing Mindset, Gary S. Mullen, Vice President of Marketing

Fri, 18 Sep 2020 15:06:00 -0000

The second season of CMO Insights kicks off with Gary S. Mullen, Vice President of Marketing for Globalscape, a leader in secure data exchange solutions. TPG CEO Jeff Pedowitz talks with Gary about how his marketing team has evolved to include a revenue marketing mindset critical to stay ahead in today's ever-changing landscape.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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Season 6. Episode 19: Scaling in the Cloud, Peter Smails, CMO of Imanis Data

Sun, 10 Nov 2019 23:00:00 -0000

In this episode of CMO Insights, Jeff Pedowitz sits down with Peter Smails CMO of Imanis Data talks about Traditional data and how the cloud has changed data, Creating a market and creating awareness. The importance of driving awareness in the market and leveraging Marketo and Salesforce.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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CMO Insights: Trailer

Sun, 23 Jun 2019 21:55:00 -0000

Operationalize the customer experience by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.

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