Build Your Bakery Podcast with Jonica Thompson | Turn Your Baking Skills into a Profitable Business! https://www.jonicasbakery.com en 2023-2025 Jonica Thompson, the founder of Jonica's Bakery, Inc., is here to help you make your bakery dreams a reality! In this podcast, she's sharing her 27 years of baking experience, offering practical advice on everything from naming your bakery to sourcing supplies and marketing effectively. Join Jonica each week, as we tackle the ins and outs of the bakery business. Whether you're starting from scratch or looking to level up, this podcast is your shortcut to start racking in the dough! Subscribe now and let's bake up some dreams together! https://megaphone.imgix.net/podcasts/aafb5150-4b72-11ee-bfd5-3f283f45c6ec/image/Untitled_design-146.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress Build Your Bakery Podcast with Jonica Thompson | Turn Your Baking Skills into a Profitable Business! https://www.jonicasbakery.com episodic Jonica Thompson Jonica Thompson, the founder of Jonica's Bakery, Inc., is here to help you make your bakery dreams a reality! In this podcast, she's sharing her 27 years of baking experience, offering practical advice on everything from naming your bakery to sourcing supplies and marketing effectively. Join Jonica each week, as we tackle the ins and outs of the bakery business. Whether you're starting from scratch or looking to level up, this podcast is your shortcut to start racking in the dough! Subscribe now and let's bake up some dreams together! Jonica Thompson, the founder of Jonica's Bakery, Inc., is here to help you make your bakery dreams a reality!

In this podcast, she's sharing her 27 years of baking experience, offering practical advice on everything from naming your bakery to sourcing supplies and marketing effectively. Join Jonica each week, as we tackle the ins and outs of the bakery business. Whether you're starting from scratch or looking to level up, this podcast is your shortcut to start racking in the dough!

Subscribe now and let's bake up some dreams together!

]]> Jonica Thompson Buildyourbakerypodcast@gmail.com 09: You’re Not Charging Enough—And It’s Costing You More Than You Know I’ve been there—spending hours baking and decorating only to realize I barely made anything… or worse, I paid someone to take that cake home. In this episode of the Build Your Bakery Podcast, I’m sharing what I wish I’d known earlier about pricing, profit, and why so many bakers stay stuck. We’re talking about the emotional and financial cost of undercharging and how it slowly drains your energy, your brand, and your ability to grow. I also explain why copying other bakers' prices or trying to be the “nice girl” doesn’t serve your business—and what to do instead. Here’s what I’ll walk you through: Why undercharging is so common—and so damaging What it’s actually costing you beyond money How to confidently raise your prices The steps to calculate what a product really costs you How to build in profit from the beginning and price based on value By the end of this episode, you’ll know how to run your numbers, adjust your pricing, and start making decisions that support a sustainable, profitable bakery business. Want more support as you grow your bakery? Here's where you can find me: Instagram: @howtostartabakerywith jonica Facebook Group: How to Start a Bakery with Jonica Join the Membership: Build Your Bakery – Get coaching, community, and resources to help you build a profitable, joyful baking business Get Free Resources Here Wed, 09 Jul 2025 18:43:00 -0000 full Jonica Thompson I’ve been there—spending hours baking and decorating only to realize I barely made anything… or worse, I paid someone to take that cake home. In this episode of the Build Your Bakery Podcast, I’m sharing what I wish I’d known earlier about pricing, profit, and why so many bakers stay stuck. We’re talking about the emotional and financial cost of undercharging and how it slowly drains your energy, your brand, and your ability to grow. I also explain why copying other bakers' prices or trying to be the “nice girl” doesn’t serve your business—and what to do instead. Here’s what I’ll walk you through: Why undercharging is so common—and so damaging What it’s actually costing you beyond money How to confidently raise your prices The steps to calculate what a product really costs you How to build in profit from the beginning and price based on value By the end of this episode, you’ll know how to run your numbers, adjust your pricing, and start making decisions that support a sustainable, profitable bakery business. Want more support as you grow your bakery? Here's where you can find me: Instagram: @howtostartabakerywith jonica Facebook Group: How to Start a Bakery with Jonica Join the Membership: Build Your Bakery – Get coaching, community, and resources to help you build a profitable, joyful baking business Get Free Resources Here I’ve been there—spending hours baking and decorating only to realize I barely made anything… or worse, I paid someone to take that cake home. In this episode of the Build Your Bakery Podcast, I’m sharing what I wish I’d known earlier about pricing, profit, and why so many bakers stay stuck.

We’re talking about the emotional and financial cost of undercharging and how it slowly drains your energy, your brand, and your ability to grow. I also explain why copying other bakers' prices or trying to be the “nice girl” doesn’t serve your business—and what to do instead.

Here’s what I’ll walk you through:

  • Why undercharging is so common—and so damaging

  • What it’s actually costing you beyond money

  • How to confidently raise your prices

  • The steps to calculate what a product really costs you

  • How to build in profit from the beginning and price based on value

By the end of this episode, you’ll know how to run your numbers, adjust your pricing, and start making decisions that support a sustainable, profitable bakery business.


Want more support as you grow your bakery? Here's where you can find me:

]]> 1351 no 08: Expanding Your Product Line Wed, 17 Jul 2024 05:00:00 -0000 full 2 1 Jonica Thompson 519 no 07: Team Building - Hiring and Training Staff This week's episode is all about team building. Building your team is the most important thing you'll do as a bakery business owner. I'm sharing my tips from job roles, hiring best practices, how to create a positive work environment, and so much more. How to Start a Bakery Facebook Page: https://www.facebook.com/howtostartabakerywithjonica The Build Your Bakery website: https://buildyourbakerywithjonica.com/ To Join the Build Your Bakery Membership: https://buildyourbakerywithjonica.com/a/pf_preview?id=4bf11f4b-96a1-4e64-aa15-19e7fb5480cc Wed, 11 Oct 2023 09:00:00 -0000 Team Building - Hiring and Training Staff full 1 7 Jonica Thompson This week's episode is all about team building. Building your team is the most important thing you'll do as a bakery business owner. I'm sharing my tips from job roles, hiring best practices, how to create a positive work environment, and so much more. This week's episode is all about team building. Building your team is the most important thing you'll do as a bakery business owner. I'm sharing my tips from job roles, hiring best practices, how to create a positive work environment, and so much more. How to Start a Bakery Facebook Page: https://www.facebook.com/howtostartabakerywithjonica The Build Your Bakery website: https://buildyourbakerywithjonica.com/ To Join the Build Your Bakery Membership: https://buildyourbakerywithjonica.com/a/pf_preview?id=4bf11f4b-96a1-4e64-aa15-19e7fb5480cc This week's episode is all about team building. Building your team is the most important thing you'll do as a bakery business owner. I'm sharing my tips from job roles, hiring best practices, how to create a positive work environment, and so much more.


How to Start a Bakery Facebook Page:

https://www.facebook.com/howtostartabakerywithjonica


The Build Your Bakery website:

https://buildyourbakerywithjonica.com/


To Join the Build Your Bakery Membership:

https://buildyourbakerywithjonica.com/a/pf_preview?id=4bf11f4b-96a1-4e64-aa15-19e7fb5480cc

]]> 2942 no 06: It's OK to Pivot! We all have those moments in business that completely knock the winds out of our sails. If you haven't had a change to your business plan, or something that's knocked you off your feet a little bit or set you back, get ready for it: it's just part of life. It's part of business. So today, we are talking about pivoting in business. How to Start a Bakery Facebook Page: https://www.facebook.com/howtostartabakerywithjonica The Build Your Bakery website: https://buildyourbakerywithjonica.com/ To Join the Build Your Bakery Membership: https://buildyourbakerywithjonica.com/a/pf_preview?id=4bf11f4b-96a1-4e64-aa15-19e7fb5480cc Wed, 04 Oct 2023 10:00:00 -0000 It's OK to Pivot! full 1 6 Jonica Thompson We all have those moments in business that completely knock the winds out of our sails. If you haven't had a change to your business plan, or something that's knocked you off your feet a little bit or set you back, get ready for it: it's just part of life. It's part of business. So today, we are talking about pivoting in business. We all have those moments in business that completely knock the winds out of our sails. If you haven't had a change to your business plan, or something that's knocked you off your feet a little bit or set you back, get ready for it: it's just part of life. It's part of business. So today, we are talking about pivoting in business. How to Start a Bakery Facebook Page: https://www.facebook.com/howtostartabakerywithjonica The Build Your Bakery website: https://buildyourbakerywithjonica.com/ To Join the Build Your Bakery Membership: https://buildyourbakerywithjonica.com/a/pf_preview?id=4bf11f4b-96a1-4e64-aa15-19e7fb5480cc We all have those moments in business that completely knock the winds out of our sails. If you haven't had a change to your business plan, or something that's knocked you off your feet a little bit or set you back, get ready for it: it's just part of life. It's part of business. So today, we are talking about pivoting in business.


How to Start a Bakery Facebook Page:

https://www.facebook.com/howtostartabakerywithjonica


The Build Your Bakery website:

https://buildyourbakerywithjonica.com/


To Join the Build Your Bakery Membership:

https://buildyourbakerywithjonica.com/a/pf_preview?id=4bf11f4b-96a1-4e64-aa15-19e7fb5480cc

]]> 665 no 05: How Important is Your Packaging? Your packaging plays a big role in your branding and your business success. In this episode, Jonica is sharing tips and considerations for your packaging from branding, materials and sustainability, labeling requirements, and more. How to Start a Bakery Facebook Page: https://www.facebook.com/howtostartabakerywithjonica The Build Your Bakery website: https://buildyourbakerywithjonica.com/ To Join the Build Your Bakery Membership: https://buildyourbakerywithjonica.com/a/pf_preview?id=4bf11f4b-96a1-4e64-aa15-19e7fb5480cc Wed, 27 Sep 2023 10:00:00 -0000 How Important is Your Packaging? full 1 5 Jonica Thompson Your packaging plays a big role in your branding and your business success. In this episode, Jonica is sharing tips and considerations for your packaging from branding, materials and sustainability, labeling requirements, and more. Your packaging plays a big role in your branding and your business success. In this episode, Jonica is sharing tips and considerations for your packaging from branding, materials and sustainability, labeling requirements, and more. How to Start a Bakery Facebook Page: https://www.facebook.com/howtostartabakerywithjonica The Build Your Bakery website: https://buildyourbakerywithjonica.com/ To Join the Build Your Bakery Membership: https://buildyourbakerywithjonica.com/a/pf_preview?id=4bf11f4b-96a1-4e64-aa15-19e7fb5480cc Your packaging plays a big role in your branding and your business success. In this episode, Jonica is sharing tips and considerations for your packaging from branding, materials and sustainability, labeling requirements, and more.



How to Start a Bakery Facebook Page:

https://www.facebook.com/howtostartabakerywithjonica


The Build Your Bakery website:

https://buildyourbakerywithjonica.com/


To Join the Build Your Bakery Membership:

https://buildyourbakerywithjonica.com/a/pf_preview?id=4bf11f4b-96a1-4e64-aa15-19e7fb5480cc

]]> 1001 no 04: Should You Build a Wholesale or Retail Bakery Business? In this episode, we are talking about the difference between building a wholesale or retail bakery business, from the advantages and disadvantages of each to the key components to consider when making this decision. Jonica has some pretty strong opinions about this - so grab a cup of coffee and a notebook and let's dig in! How to Start a Bakery Facebook Page: https://www.facebook.com/howtostartabakerywithjonica The Build Your Bakery website: https://buildyourbakerywithjonica.com/ To Join the Build Your Bakery Membership: https://buildyourbakerywithjonica.com/a/pf_preview?id=4bf11f4b-96a1-4e64-aa15-19e7fb5480cc Wed, 20 Sep 2023 10:00:00 -0000 Should You Build a Wholesale or Retail Bakery Business? full 1 4 Jonica Thompson In this episode, we are talking about the difference between building a wholesale or retail bakery business, from the advantages and disadvantages of each to the key components to consider when making this decision. Jonica has some pretty strong opinions about this - so grab a cup of coffee and a notebook and let's dig in! In this episode, we are talking about the difference between building a wholesale or retail bakery business, from the advantages and disadvantages of each to the key components to consider when making this decision. Jonica has some pretty strong opinions about this - so grab a cup of coffee and a notebook and let's dig in! How to Start a Bakery Facebook Page: https://www.facebook.com/howtostartabakerywithjonica The Build Your Bakery website: https://buildyourbakerywithjonica.com/ To Join the Build Your Bakery Membership: https://buildyourbakerywithjonica.com/a/pf_preview?id=4bf11f4b-96a1-4e64-aa15-19e7fb5480cc In this episode, we are talking about the difference between building a wholesale or retail bakery business, from the advantages and disadvantages of each to the key components to consider when making this decision. Jonica has some pretty strong opinions about this - so grab a cup of coffee and a notebook and let's dig in!



How to Start a Bakery Facebook Page:

https://www.facebook.com/howtostartabakerywithjonica


The Build Your Bakery website:

https://buildyourbakerywithjonica.com/


To Join the Build Your Bakery Membership:

https://buildyourbakerywithjonica.com/a/pf_preview?id=4bf11f4b-96a1-4e64-aa15-19e7fb5480cc

]]> 772 no 03: Finding Your Niche - How to Stand Out in the Bakery World You may have heard the expression "The Riches are in the Niches" - and it's true! In this episode, Jonica is talking all about finding your niche for your bakery business. Running a bakery can be competitive, and it's important to stand out. Today, learn about common bakery niches, how to find niche markets for your business, the benefits and challenges of a niche focus, and so much more. How to Start a Bakery Facebook Page: https://www.facebook.com/howtostartabakerywithjonica The Build Your Bakery website: https://buildyourbakerywithjonica.com/ To Join the Build Your Bakery Membership: https://buildyourbakerywithjonica.com/a/pf_preview?id=4bf11f4b-96a1-4e64-aa15-19e7fb5480cc Wed, 13 Sep 2023 07:15:00 -0000 Finding Your Niche: How to Stand Out in the Bakery World full 1 3 Jonica Thompson You may have heard the expression "The Riches are in the Niches" - and it's true! In this episode, Jonica is talking all about finding your niche for your bakery business. Running a bakery can be competitive, and it's important to stand out. Today, learn about common bakery niches, how to find niche markets for your business, the benefits and challenges of a niche focus, and so much more. You may have heard the expression "The Riches are in the Niches" - and it's true! In this episode, Jonica is talking all about finding your niche for your bakery business. Running a bakery can be competitive, and it's important to stand out. Today, learn about common bakery niches, how to find niche markets for your business, the benefits and challenges of a niche focus, and so much more. How to Start a Bakery Facebook Page: https://www.facebook.com/howtostartabakerywithjonica The Build Your Bakery website: https://buildyourbakerywithjonica.com/ To Join the Build Your Bakery Membership: https://buildyourbakerywithjonica.com/a/pf_preview?id=4bf11f4b-96a1-4e64-aa15-19e7fb5480cc You may have heard the expression "The Riches are in the Niches" - and it's true! In this episode, Jonica is talking all about finding your niche for your bakery business. Running a bakery can be competitive, and it's important to stand out. Today, learn about common bakery niches, how to find niche markets for your business, the benefits and challenges of a niche focus, and so much more.


How to Start a Bakery Facebook Page:

https://www.facebook.com/howtostartabakerywithjonica


The Build Your Bakery website:

https://buildyourbakerywithjonica.com/


To Join the Build Your Bakery Membership:

https://buildyourbakerywithjonica.com/a/pf_preview?id=4bf11f4b-96a1-4e64-aa15-19e7fb5480cc

]]> 849 no 02: 15 Things You Need to Start Your Bakery - Part 2 Welcome back to Episode 2 of the Build Your Bakery Podcast, where Jonica is sharing the rest of the top 15 things you need to build your bakery business. Don't miss Part 1 in the previous episode and download the full checklist from https://buildyourbakerywithjonica.com/ How to Start a Bakery Facebook Page: https://www.facebook.com/howtostartabakerywithjonica The Build Your Bakery website: https://buildyourbakerywithjonica.com/ To Join the Build Your Bakery Membership: https://buildyourbakerywithjonica.com/a/pf_preview?id=4bf11f4b-96a1-4e64-aa15-19e7fb5480cc Wed, 13 Sep 2023 07:10:00 -0000 15 Things You Need to Start Your Bakery - Part 2 full 1 2 Jonica Thompson Welcome back to Episode 2 of the Build Your Bakery Podcast, where Jonica is sharing the rest of the top 15 things you need to build your bakery business. Don't miss Part 1 in the previous episode and download the full checklist from https://buildyourbakerywithjonica.com/ Welcome back to Episode 2 of the Build Your Bakery Podcast, where Jonica is sharing the rest of the top 15 things you need to build your bakery business. Don't miss Part 1 in the previous episode and download the full checklist from https://buildyourbakerywithjonica.com/ How to Start a Bakery Facebook Page: https://www.facebook.com/howtostartabakerywithjonica The Build Your Bakery website: https://buildyourbakerywithjonica.com/ To Join the Build Your Bakery Membership: https://buildyourbakerywithjonica.com/a/pf_preview?id=4bf11f4b-96a1-4e64-aa15-19e7fb5480cc Welcome back to Episode 2 of the Build Your Bakery Podcast, where Jonica is sharing the rest of the top 15 things you need to build your bakery business. Don't miss Part 1 in the previous episode and download the full checklist from https://buildyourbakerywithjonica.com/


How to Start a Bakery Facebook Page:

https://www.facebook.com/howtostartabakerywithjonica


The Build Your Bakery website:

https://buildyourbakerywithjonica.com/


To Join the Build Your Bakery Membership:

https://buildyourbakerywithjonica.com/a/pf_preview?id=4bf11f4b-96a1-4e64-aa15-19e7fb5480cc

]]> 1419 no 01: 15 Things You Need to Start Your Bakery - Part 1 In the first-ever episode of the Build Your Bakery Podcast, Jonica is sharing 7 of the 15 things you need to start your bakery. From researching legal requirements in your state to developing your business plan, logo, brand kit, and name, and so much more. Tune in to Episode 2 for the rest of the top 15 things you need to start your bakery business and download the full checklist from https://buildyourbakerywithjonica.com/ How to Start a Bakery Facebook Page: https://www.facebook.com/howtostartabakerywithjonica The Build Your Bakery website: https://buildyourbakerywithjonica.com/ To Join the Build Your Bakery Membership: https://buildyourbakerywithjonica.com/a/pf_preview?id=4bf11f4b-96a1-4e64-aa15-19e7fb5480cc Wed, 13 Sep 2023 07:05:00 -0000 15 Things You Need to Start Your Bakery - Part 1 full 1 1 Jonica Thompson In the first-ever episode of the Build Your Bakery Podcast, Jonica is sharing 7 of the 15 things you need to start your bakery. From researching legal requirements in your state to developing your business plan, logo, brand kit, and name, and so much more. Tune in to Episode 2 for the rest of the top 15 things you need to start your bakery business and download the full checklist from https://buildyourbakery.com/ In the first-ever episode of the Build Your Bakery Podcast, Jonica is sharing 7 of the 15 things you need to start your bakery. From researching legal requirements in your state to developing your business plan, logo, brand kit, and name, and so much more. Tune in to Episode 2 for the rest of the top 15 things you need to start your bakery business and download the full checklist from https://buildyourbakerywithjonica.com/ How to Start a Bakery Facebook Page: https://www.facebook.com/howtostartabakerywithjonica The Build Your Bakery website: https://buildyourbakerywithjonica.com/ To Join the Build Your Bakery Membership: https://buildyourbakerywithjonica.com/a/pf_preview?id=4bf11f4b-96a1-4e64-aa15-19e7fb5480cc In the first-ever episode of the Build Your Bakery Podcast, Jonica is sharing 7 of the 15 things you need to start your bakery. From researching legal requirements in your state to developing your business plan, logo, brand kit, and name, and so much more. Tune in to Episode 2 for the rest of the top 15 things you need to start your bakery business and download the full checklist from https://buildyourbakerywithjonica.com/


How to Start a Bakery Facebook Page:

https://www.facebook.com/howtostartabakerywithjonica


The Build Your Bakery website:

https://buildyourbakerywithjonica.com/


To Join the Build Your Bakery Membership:

https://buildyourbakerywithjonica.com/a/pf_preview?id=4bf11f4b-96a1-4e64-aa15-19e7fb5480cc

]]> 1065 no Coming Soon: Build Your Bakery Podcast with Jonica Hi, I'm Jonica Thompson, the founder of Jonica's Bakery, Inc., and I'm here to help you make your bakery dreams a reality! In the "Build Your Bakery Podcast," I'll share my 27 years of baking experience, offering practical advice on everything from naming your bakery to sourcing supplies and marketing effectively. Join me each week, starting September 13th, as we tackle the ins and outs of the bakery business. Whether you're starting from scratch or looking to level up, this podcast is your shortcut to racking in the dough! Subscribe now and let's bake up some dreams together! How to Start a Bakery Facebook Page: https://www.facebook.com/howtostartabakerywithjonica The Build Your Bakery website: https://buildyourbakerywithjonica.com/ To Join the Build Your Bakery Membership: https://buildyourbakerywithjonica.com/a/pf_preview?id=4bf11f4b-96a1-4e64-aa15-19e7fb5480cc Mon, 04 Sep 2023 22:40:00 -0000 Coming Soon: Build Your Bakery Podcast with Jonica trailer 1 Jonica Thompson Join me each week, starting September 13th, as we tackle the ins and outs of the bakery business. Whether you're starting from scratch or looking to level up, this podcast is your shortcut to racking in the dough! Hi, I'm Jonica Thompson, the founder of Jonica's Bakery, Inc., and I'm here to help you make your bakery dreams a reality! In the "Build Your Bakery Podcast," I'll share my 27 years of baking experience, offering practical advice on everything from naming your bakery to sourcing supplies and marketing effectively. Join me each week, starting September 13th, as we tackle the ins and outs of the bakery business. Whether you're starting from scratch or looking to level up, this podcast is your shortcut to racking in the dough! Subscribe now and let's bake up some dreams together! How to Start a Bakery Facebook Page: https://www.facebook.com/howtostartabakerywithjonica The Build Your Bakery website: https://buildyourbakerywithjonica.com/ To Join the Build Your Bakery Membership: https://buildyourbakerywithjonica.com/a/pf_preview?id=4bf11f4b-96a1-4e64-aa15-19e7fb5480cc Hi, I'm Jonica Thompson, the founder of Jonica's Bakery, Inc., and I'm here to help you make your bakery dreams a reality!

In the "Build Your Bakery Podcast," I'll share my 27 years of baking experience, offering practical advice on everything from naming your bakery to sourcing supplies and marketing effectively.

Join me each week, starting September 13th, as we tackle the ins and outs of the bakery business. Whether you're starting from scratch or looking to level up, this podcast is your shortcut to racking in the dough!

Subscribe now and let's bake up some dreams together!


How to Start a Bakery Facebook Page: https://www.facebook.com/howtostartabakerywithjonica

The Build Your Bakery website: https://buildyourbakerywithjonica.com/

To Join the Build Your Bakery Membership: https://buildyourbakerywithjonica.com/a/pf_preview?id=4bf11f4b-96a1-4e64-aa15-19e7fb5480cc

]]> 134 no