Brand Intelligence https://www.intelligencebank.com/brand-intelligence-podcast en 2023 IntelligenceBank Join visionary CMOs, Brand Managers and other marketing leaders as they pull back the curtain on the globe’s most iconic brands. Brought to you by IntelligenceBank, the Brand Intelligence podcast is your passport to understanding how brand gurus wield effective brand strategies to create demand, build customer loyalty and dominate markets.  The Ultimate Brand Strategy Podcast Looking for the best brand strategy podcast? Brand Intelligence delivers unrivaled insights, strategies, and conversations with marketing trailblazers. Each episode features candid interviews with luminaries who will explore the intersection of art and science as they unveil their playbook on crafting compelling brand narratives, navigating the ever-evolving digital landscape, and defying industry norms to emerge victorious. Looking for a top CMO podcast? Whether you're already a CMO or just aspiring to be one, our guests reveal how to create a unique brand identity and an effective brand strategy. Further, learn how to maintain brand integrity, achieve marketing compliance and harness the magnetic power of branding for unbeatable differentiation. Looking for a top Marketing podcast? Join us as we discuss how an effective brand strategy helps drive pipeline and revenue while lowering your cost of acquisition.  Learn more at intelligencebank.com/podcast/ https://megaphone.imgix.net/podcasts/cfffe730-4114-11ee-927d-b78e1923a916/image/6a59ecb32e9557e36e30d99bc0f3e43c.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress Brand Intelligence https://www.intelligencebank.com/brand-intelligence-podcast no episodic An IntelligenceBank Podcast IntelligenceBank Join visionary CMOs, Brand Managers and other marketing leaders as they pull back the curtain on the globe’s most iconic brands. Brought to you by IntelligenceBank, the Brand Intelligence podcast is your passport to understanding how brand gurus wield effective brand strategies to create demand, build customer loyalty and dominate markets.  The Ultimate Brand Strategy Podcast Looking for the best brand strategy podcast? Brand Intelligence delivers unrivaled insights, strategies, and conversations with marketing trailblazers. Each episode features candid interviews with luminaries who will explore the intersection of art and science as they unveil their playbook on crafting compelling brand narratives, navigating the ever-evolving digital landscape, and defying industry norms to emerge victorious. Looking for a top CMO podcast? Whether you're already a CMO or just aspiring to be one, our guests reveal how to create a unique brand identity and an effective brand strategy. Further, learn how to maintain brand integrity, achieve marketing compliance and harness the magnetic power of branding for unbeatable differentiation. Looking for a top Marketing podcast? Join us as we discuss how an effective brand strategy helps drive pipeline and revenue while lowering your cost of acquisition.  Learn more at intelligencebank.com/podcast/ Join visionary CMOs, Brand Managers and other marketing leaders as they pull back the curtain on the globe’s most iconic brands. Brought to you by IntelligenceBank, the Brand Intelligence podcast is your passport to understanding how brand gurus wield effective brand strategies to create demand, build customer loyalty and dominate markets. 

The Ultimate Brand Strategy Podcast

Looking for the best brand strategy podcast? Brand Intelligence delivers unrivaled insights, strategies, and conversations with marketing trailblazers. Each episode features candid interviews with luminaries who will explore the intersection of art and science as they unveil their playbook on crafting compelling brand narratives, navigating the ever-evolving digital landscape, and defying industry norms to emerge victorious.

Looking for a top CMO podcast? Whether you're already a CMO or just aspiring to be one, our guests reveal how to create a unique brand identity and an effective brand strategy. Further, learn how to maintain brand integrity, achieve marketing compliance and harness the magnetic power of branding for unbeatable differentiation.

Looking for a top Marketing podcast? Join us as we discuss how an effective brand strategy helps drive pipeline and revenue while lowering your cost of acquisition. 

Learn more at intelligencebank.com/podcast/

]]> IntelligenceBank podcasts@posterboymedia.com.au 2026 Content Marketing Trends Report: Expert Discussion Marketing teams are producing more content than ever, with output up 85% year over year. But compliance teams have not kept pace, creating a growing gap that is reshaping how organizations manage risk, brand, and workflows.   In this episode of the Brand Intelligence Podcast, William Tyree sits down with Alex Hubbard, VP of Product and AI at IntelligenceBank, to unpack the biggest insights from the 2026 Content Trends Report. Drawing on aggregated platform data and real customer conversations, they explore what is really changing inside modern marketing and compliance teams. They discuss: Why content production and data volume are accelerating, especially with AI and video The operational strain on compliance teams and how leading organizations are adapting The shift from compliance as a final review step to compliance embedded across the workflow How synthetic media, AI-generated content, and evolving regulations are introducing new risks Why brand compliance is becoming more complex across regions, teams, and channels The role of DAM as a decisioning layer and AI control center How metadata is becoming foundational for scalable compliance automation The new roles emerging in marketing, including AI workflow and operations leaders This conversation offers a clear view of where marketing, compliance, and AI are heading, and what teams need to rethink now to keep up. Download the full report here: https://intelligencebank.com/content-marketing-trends-report/ Wed, 18 Mar 2026 20:57:00 -0000 full IntelligenceBank Marketing teams are producing more content than ever, with output up 85% year over year. But compliance teams have not kept pace, creating a growing gap that is reshaping how organizations manage risk, brand, and workflows.   In this episode of the Brand Intelligence Podcast, William Tyree sits down with Alex Hubbard, VP of Product and AI at IntelligenceBank, to unpack the biggest insights from the 2026 Content Trends Report. Drawing on aggregated platform data and real customer conversations, they explore what is really changing inside modern marketing and compliance teams. They discuss: Why content production and data volume are accelerating, especially with AI and video The operational strain on compliance teams and how leading organizations are adapting The shift from compliance as a final review step to compliance embedded across the workflow How synthetic media, AI-generated content, and evolving regulations are introducing new risks Why brand compliance is becoming more complex across regions, teams, and channels The role of DAM as a decisioning layer and AI control center How metadata is becoming foundational for scalable compliance automation The new roles emerging in marketing, including AI workflow and operations leaders This conversation offers a clear view of where marketing, compliance, and AI are heading, and what teams need to rethink now to keep up. Download the full report here: https://intelligencebank.com/content-marketing-trends-report/ Marketing teams are producing more content than ever, with output up 85% year over year. But compliance teams have not kept pace, creating a growing gap that is reshaping how organizations manage risk, brand, and workflows.  

In this episode of the Brand Intelligence Podcast, William Tyree sits down with Alex Hubbard, VP of Product and AI at IntelligenceBank, to unpack the biggest insights from the 2026 Content Trends Report. Drawing on aggregated platform data and real customer conversations, they explore what is really changing inside modern marketing and compliance teams.

They discuss:

  • Why content production and data volume are accelerating, especially with AI and video
  • The operational strain on compliance teams and how leading organizations are adapting
  • The shift from compliance as a final review step to compliance embedded across the workflow
  • How synthetic media, AI-generated content, and evolving regulations are introducing new risks
  • Why brand compliance is becoming more complex across regions, teams, and channels
  • The role of DAM as a decisioning layer and AI control center
  • How metadata is becoming foundational for scalable compliance automation
  • The new roles emerging in marketing, including AI workflow and operations leaders

This conversation offers a clear view of where marketing, compliance, and AI are heading, and what teams need to rethink now to keep up.

Download the full report here: https://intelligencebank.com/content-marketing-trends-report/


]]> 1726 no How ASX Reshaped Market Confidence How do you rebuild confidence in one of the world’s most scrutinized financial markets? In this episode of the Brand Intelligence Podcast, William Tyree speaks with Theresa Lintvelt and Alex Skelton from the Australian Securities Exchange (ASX) about the strategy behind their award-winning “Capital with Confidence” campaign. At a time when global IPO activity had slowed and market narratives had turned negative, the ASX marketing team set out to shift perception and remind audiences of the exchange’s underlying strength as a listings destination.  They discuss how the campaign used powerful statistics, audience-specific messaging and data-driven insights to reach founders, bankers, lawyers and investors influencing IPO decisions. The team also shares how close collaboration between marketing and the listings sales team helped turn complex financial data into compelling creative, and why those insights became the backbone of the campaign. You’ll also hear how the campaign performed, including a 270% increase in website traffic and strong adoption of campaign messaging by the sales team, who began using the creative in their own pitches.   Fri, 06 Mar 2026 19:58:00 -0000 full IntelligenceBank How do you rebuild confidence in one of the world’s most scrutinized financial markets? In this episode of the Brand Intelligence Podcast, William Tyree speaks with Theresa Lintvelt and Alex Skelton from the Australian Securities Exchange (ASX) about the strategy behind their award-winning “Capital with Confidence” campaign. At a time when global IPO activity had slowed and market narratives had turned negative, the ASX marketing team set out to shift perception and remind audiences of the exchange’s underlying strength as a listings destination.  They discuss how the campaign used powerful statistics, audience-specific messaging and data-driven insights to reach founders, bankers, lawyers and investors influencing IPO decisions. The team also shares how close collaboration between marketing and the listings sales team helped turn complex financial data into compelling creative, and why those insights became the backbone of the campaign. You’ll also hear how the campaign performed, including a 270% increase in website traffic and strong adoption of campaign messaging by the sales team, who began using the creative in their own pitches.   How do you rebuild confidence in one of the world’s most scrutinized financial markets?


In this episode of the Brand Intelligence Podcast, William Tyree speaks with Theresa Lintvelt and Alex Skelton from the Australian Securities Exchange (ASX) about the strategy behind their award-winning “Capital with Confidence” campaign. At a time when global IPO activity had slowed and market narratives had turned negative, the ASX marketing team set out to shift perception and remind audiences of the exchange’s underlying strength as a listings destination. 


They discuss how the campaign used powerful statistics, audience-specific messaging and data-driven insights to reach founders, bankers, lawyers and investors influencing IPO decisions. The team also shares how close collaboration between marketing and the listings sales team helped turn complex financial data into compelling creative, and why those insights became the backbone of the campaign.


You’ll also hear how the campaign performed, including a 270% increase in website traffic and strong adoption of campaign messaging by the sales team, who began using the creative in their own pitches.  

]]> 1768 no How are Marketers using GenAI? Generative AI has moved from curiosity to operational reality — reshaping how marketing teams research, create, review, and deliver content. But beyond the headlines and product demos, the real story is unfolding inside organizations adapting at different speeds and in different ways. In this episode of the Brand Intelligence Podcast, we gather perspectives from marketing, brand, creative, and strategy leaders who are putting AI into practice. The conversation spans industries and disciplines, offering a candid look at how AI is influencing work today — and what still firmly belongs in human hands. Guests share: Where AI is delivering immediate value, from research and summarization to asset development and compliance-ready creative How teams are using AI to reclaim time and focus on work that requires nuance, empathy, and strategy New creative applications, including synthetic video, demographic adjustments, and rapid visual production Governance and ethical considerations, especially for regulated industries The tension between efficiency and authenticity — and how leaders are navigating it Why strategy, storytelling, and empathy remain uniquely human skills, even as AI accelerates execution The result is a grounded, pragmatic view of AI’s impact across modern marketing: what’s working, what’s emerging, and what still requires human intuition and craft. Whether you’re leading an AI initiative or simply trying to keep up with the pace of change, this episode provides a thoughtful, real-world look at where marketing innovation is headed next. Sun, 11 Jan 2026 08:00:00 -0000 full IntelligenceBank Generative AI has moved from curiosity to operational reality — reshaping how marketing teams research, create, review, and deliver content. But beyond the headlines and product demos, the real story is unfolding inside organizations adapting at different speeds and in different ways. In this episode of the Brand Intelligence Podcast, we gather perspectives from marketing, brand, creative, and strategy leaders who are putting AI into practice. The conversation spans industries and disciplines, offering a candid look at how AI is influencing work today — and what still firmly belongs in human hands. Guests share: Where AI is delivering immediate value, from research and summarization to asset development and compliance-ready creative How teams are using AI to reclaim time and focus on work that requires nuance, empathy, and strategy New creative applications, including synthetic video, demographic adjustments, and rapid visual production Governance and ethical considerations, especially for regulated industries The tension between efficiency and authenticity — and how leaders are navigating it Why strategy, storytelling, and empathy remain uniquely human skills, even as AI accelerates execution The result is a grounded, pragmatic view of AI’s impact across modern marketing: what’s working, what’s emerging, and what still requires human intuition and craft. Whether you’re leading an AI initiative or simply trying to keep up with the pace of change, this episode provides a thoughtful, real-world look at where marketing innovation is headed next. Generative AI has moved from curiosity to operational reality — reshaping how marketing teams research, create, review, and deliver content. But beyond the headlines and product demos, the real story is unfolding inside organizations adapting at different speeds and in different ways.


In this episode of the Brand Intelligence Podcast, we gather perspectives from marketing, brand, creative, and strategy leaders who are putting AI into practice. The conversation spans industries and disciplines, offering a candid look at how AI is influencing work today — and what still firmly belongs in human hands.


Guests share:

  • Where AI is delivering immediate value, from research and summarization to asset development and compliance-ready creative

  • How teams are using AI to reclaim time and focus on work that requires nuance, empathy, and strategy

  • New creative applications, including synthetic video, demographic adjustments, and rapid visual production

  • Governance and ethical considerations, especially for regulated industries

  • The tension between efficiency and authenticity — and how leaders are navigating it

  • Why strategy, storytelling, and empathy remain uniquely human skills, even as AI accelerates execution



The result is a grounded, pragmatic view of AI’s impact across modern marketing: what’s working, what’s emerging, and what still requires human intuition and craft.


Whether you’re leading an AI initiative or simply trying to keep up with the pace of change, this episode provides a thoughtful, real-world look at where marketing innovation is headed next.

]]> 823 no What's Your Walkout Song? Every episode of the Brand Intelligence Podcast begins with a deceptively simple question: If you were walking out on stage to give a keynote, what would your walkout song be? It’s a moment that instantly humanizes our guests and sets the tone for the conversation that follows. Over time, this tradition has become a listener favorite — a personality test, a mood check, and a creative warm-up all in one. In this compilation episode, we bring together the full playlist: Songs that pump guests up when nerves hit Anthems tied to personal resilience and growth Music that reflects professional chapters, cultural roots, or creative identity Unexpected emotional picks tied to family, life events, and memories And yes… even a few wonderfully embarrassing favorites Whether you’re building a personal brand, leading a team, or simply curious what fuels today’s marketing and creative minds, this episode offers a joyful, candid look at the humans behind the strategies. Sun, 14 Dec 2025 08:00:00 -0000 full IntelligenceBank Every episode of the Brand Intelligence Podcast begins with a deceptively simple question: If you were walking out on stage to give a keynote, what would your walkout song be? It’s a moment that instantly humanizes our guests and sets the tone for the conversation that follows. Over time, this tradition has become a listener favorite — a personality test, a mood check, and a creative warm-up all in one. In this compilation episode, we bring together the full playlist: Songs that pump guests up when nerves hit Anthems tied to personal resilience and growth Music that reflects professional chapters, cultural roots, or creative identity Unexpected emotional picks tied to family, life events, and memories And yes… even a few wonderfully embarrassing favorites Whether you’re building a personal brand, leading a team, or simply curious what fuels today’s marketing and creative minds, this episode offers a joyful, candid look at the humans behind the strategies. Every episode of the Brand Intelligence Podcast begins with a deceptively simple question: If you were walking out on stage to give a keynote, what would your walkout song be?

It’s a moment that instantly humanizes our guests and sets the tone for the conversation that follows. Over time, this tradition has become a listener favorite — a personality test, a mood check, and a creative warm-up all in one.

In this compilation episode, we bring together the full playlist:

  • Songs that pump guests up when nerves hit
  • Anthems tied to personal resilience and growth
  • Music that reflects professional chapters, cultural roots, or creative identity
  • Unexpected emotional picks tied to family, life events, and memories
  • And yes… even a few wonderfully embarrassing favorites

Whether you’re building a personal brand, leading a team, or simply curious what fuels today’s marketing and creative minds, this episode offers a joyful, candid look at the humans behind the strategies.

]]> 556 no Turning Heritage into a Competitive Edge In a market crowded with acronyms and parity messaging, GMHBA needed to stand out without straying from its values. In this episode, Helen Stevens, Chief Marketing Officer at GMHBA, joins William Tyree to reveal how the team reimagined a 90-year-old brand to compete with national players — and win. Helen discusses how the campaign “Caring Since 1934” turned a local origin story into a modern brand advantage, using authenticity and craft to cut through a cluttered category. She also shares how creative storytelling and disciplined measurement worked hand-in-hand to deliver major gains in recall, consideration, and customer connection. This conversation explores the intersection of brand strategy, creative execution, and marketing effectiveness — and why genuine purpose still sets brands apart. Learn more about GMHBA at http://gmhba.com.au/. Sun, 30 Nov 2025 08:00:00 -0000 full IntelligenceBank In a market crowded with acronyms and parity messaging, GMHBA needed to stand out without straying from its values. In this episode, Helen Stevens, Chief Marketing Officer at GMHBA, joins William Tyree to reveal how the team reimagined a 90-year-old brand to compete with national players — and win. Helen discusses how the campaign “Caring Since 1934” turned a local origin story into a modern brand advantage, using authenticity and craft to cut through a cluttered category. She also shares how creative storytelling and disciplined measurement worked hand-in-hand to deliver major gains in recall, consideration, and customer connection. This conversation explores the intersection of brand strategy, creative execution, and marketing effectiveness — and why genuine purpose still sets brands apart. Learn more about GMHBA at http://gmhba.com.au/. In a market crowded with acronyms and parity messaging, GMHBA needed to stand out without straying from its values. In this episode, Helen Stevens, Chief Marketing Officer at GMHBA, joins William Tyree to reveal how the team reimagined a 90-year-old brand to compete with national players — and win.

Helen discusses how the campaign “Caring Since 1934” turned a local origin story into a modern brand advantage, using authenticity and craft to cut through a cluttered category. She also shares how creative storytelling and disciplined measurement worked hand-in-hand to deliver major gains in recall, consideration, and customer connection.

This conversation explores the intersection of brand strategy, creative execution, and marketing effectiveness — and why genuine purpose still sets brands apart.

Learn more about GMHBA at http://gmhba.com.au/.

]]> 1660 Modern Identity, Enduring Heart After four decades as one of Australia’s most recognizable brands, Priceline Pharmacy faced a familiar challenge: how to evolve without erasing what made it iconic. In this episode, Sophie Harris, Senior Manager of Brand at Priceline Pharmacy, joins host William Tyree to unpack how the team brought a beloved heritage brand into the modern era. Sophie shares the thinking behind their new brand promise — “The Heart of Health and Beauty” — and how her team balanced emotion and credibility to craft a tone of voice that resonates across health and beauty audiences. She also explains the unique complexity of rebranding within a franchise model and how Priceline empowered store partners to become champions of the new brand. From strategy to rollout, this episode offers an inside look at evolving a legacy brand with purpose — and what it takes to make a rebrand land across hundreds of locations, teams, and touch points. Learn more about Priceline Pharmacy at https://www.priceline.com.au/. Subscribe to the Brand Intelligence podcast on your favorite platforms: Mon, 24 Nov 2025 16:43:00 -0000 full IntelligenceBank After four decades as one of Australia’s most recognizable brands, Priceline Pharmacy faced a familiar challenge: how to evolve without erasing what made it iconic. In this episode, Sophie Harris, Senior Manager of Brand at Priceline Pharmacy, joins host William Tyree to unpack how the team brought a beloved heritage brand into the modern era. Sophie shares the thinking behind their new brand promise — “The Heart of Health and Beauty” — and how her team balanced emotion and credibility to craft a tone of voice that resonates across health and beauty audiences. She also explains the unique complexity of rebranding within a franchise model and how Priceline empowered store partners to become champions of the new brand. From strategy to rollout, this episode offers an inside look at evolving a legacy brand with purpose — and what it takes to make a rebrand land across hundreds of locations, teams, and touch points. Learn more about Priceline Pharmacy at https://www.priceline.com.au/. Subscribe to the Brand Intelligence podcast on your favorite platforms: After four decades as one of Australia’s most recognizable brands, Priceline Pharmacy faced a familiar challenge: how to evolve without erasing what made it iconic. In this episode, Sophie Harris, Senior Manager of Brand at Priceline Pharmacy, joins host William Tyree to unpack how the team brought a beloved heritage brand into the modern era.

Sophie shares the thinking behind their new brand promise — “The Heart of Health and Beauty” — and how her team balanced emotion and credibility to craft a tone of voice that resonates across health and beauty audiences. She also explains the unique complexity of rebranding within a franchise model and how Priceline empowered store partners to become champions of the new brand.

From strategy to rollout, this episode offers an inside look at evolving a legacy brand with purpose — and what it takes to make a rebrand land across hundreds of locations, teams, and touch points.

Learn more about Priceline Pharmacy at https://www.priceline.com.au/.

Subscribe to the Brand Intelligence podcast on your favorite platforms:

]]> 1414 no Fast Pivots, Stronger Impact In this episode of the Brand Intelligence Podcast, host William Tyree sits down with Dimi, Head of Marketing and Brand at Helia, to discuss how her team navigated one of the most dramatic market shifts in recent years. When the Australian government expanded the Home Guarantee Scheme — eliminating income caps, increasing property price limits, and taking on the role of insurer — Helia’s marketing team suddenly faced a massive disruption. Their campaign, already in-market, needed to be completely rethought. Within just two weeks, Dimi and his team flipped the strategy, shifted the messaging, and found a way to turn challenge into opportunity. Dimi shares how Helia leaned into authenticity by spotlighting real mortgage brokers as campaign heroes — telling their stories in their own words, and in the process, winning over skeptics while creating buzz across the industry. He walks through the research and creative process that produced “LMI Lets Me In,” a concept that moved brokers from awareness to advocacy by reframing Lenders Mortgage Insurance as an enabler, not a last resort. This is a story about resilience, authenticity, and differentiation — showing how Helia seized a disruptive policy shift as a moment to stand out and connect more deeply with both brokers and customers. Fri, 31 Oct 2025 17:51:00 -0000 full IntelligenceBank In this episode of the Brand Intelligence Podcast, host William Tyree sits down with Dimi, Head of Marketing and Brand at Helia, to discuss how her team navigated one of the most dramatic market shifts in recent years. When the Australian government expanded the Home Guarantee Scheme — eliminating income caps, increasing property price limits, and taking on the role of insurer — Helia’s marketing team suddenly faced a massive disruption. Their campaign, already in-market, needed to be completely rethought. Within just two weeks, Dimi and his team flipped the strategy, shifted the messaging, and found a way to turn challenge into opportunity. Dimi shares how Helia leaned into authenticity by spotlighting real mortgage brokers as campaign heroes — telling their stories in their own words, and in the process, winning over skeptics while creating buzz across the industry. He walks through the research and creative process that produced “LMI Lets Me In,” a concept that moved brokers from awareness to advocacy by reframing Lenders Mortgage Insurance as an enabler, not a last resort. This is a story about resilience, authenticity, and differentiation — showing how Helia seized a disruptive policy shift as a moment to stand out and connect more deeply with both brokers and customers. In this episode of the Brand Intelligence Podcast, host William Tyree sits down with Dimi, Head of Marketing and Brand at Helia, to discuss how her team navigated one of the most dramatic market shifts in recent years.


When the Australian government expanded the Home Guarantee Scheme — eliminating income caps, increasing property price limits, and taking on the role of insurer — Helia’s marketing team suddenly faced a massive disruption. Their campaign, already in-market, needed to be completely rethought. Within just two weeks, Dimi and his team flipped the strategy, shifted the messaging, and found a way to turn challenge into opportunity.


Dimi shares how Helia leaned into authenticity by spotlighting real mortgage brokers as campaign heroes — telling their stories in their own words, and in the process, winning over skeptics while creating buzz across the industry. He walks through the research and creative process that produced “LMI Lets Me In,” a concept that moved brokers from awareness to advocacy by reframing Lenders Mortgage Insurance as an enabler, not a last resort.


This is a story about resilience, authenticity, and differentiation — showing how Helia seized a disruptive policy shift as a moment to stand out and connect more deeply with both brokers and customers.


]]> 1660 no Redefining Multicultural Marketing In this episode of the Brand Intelligence Podcast, host William Tyree speaks with Jessica Germain, VP of Marketing at My Code, about the company’s bold and award-winning rebrand. Originally founded as H Code, a Hispanic-focused digital media platform, MyCode expanded its reach to include Black, AAPI, and LGBTQ audiences while adding new offerings such as research, a creative studio, and a robust creator network. But as consumer identity and cultural affinities grew more complex, the company recognized the need for a brand that reflected intersectionality and spoke to the full spectrum of modern culture. Jessica shares how the rebrand positioned MyCode as a culture marketing platform that helps brands decode cultural shifts, develop authentic storytelling, and direct campaigns to the right communities. She explains why timing was critical, how the market was evolving, and what it takes to shift from demographic targeting to cultural connection. This conversation highlights the strategic thinking, creativity, and market awareness behind a successful rebrand — and shows how MyCode is helping major brands like Sephora and the NFL connect with growth audiences in powerful new ways. Learn more about My Code Media at https://mycodemedia.com/ Mon, 20 Oct 2025 14:00:00 -0000 full IntelligenceBank In this episode of the Brand Intelligence Podcast, host William Tyree speaks with Jessica Germain, VP of Marketing at My Code, about the company’s bold and award-winning rebrand. Originally founded as H Code, a Hispanic-focused digital media platform, MyCode expanded its reach to include Black, AAPI, and LGBTQ audiences while adding new offerings such as research, a creative studio, and a robust creator network. But as consumer identity and cultural affinities grew more complex, the company recognized the need for a brand that reflected intersectionality and spoke to the full spectrum of modern culture. Jessica shares how the rebrand positioned MyCode as a culture marketing platform that helps brands decode cultural shifts, develop authentic storytelling, and direct campaigns to the right communities. She explains why timing was critical, how the market was evolving, and what it takes to shift from demographic targeting to cultural connection. This conversation highlights the strategic thinking, creativity, and market awareness behind a successful rebrand — and shows how MyCode is helping major brands like Sephora and the NFL connect with growth audiences in powerful new ways. Learn more about My Code Media at https://mycodemedia.com/ In this episode of the Brand Intelligence Podcast, host William Tyree speaks with Jessica Germain, VP of Marketing at My Code, about the company’s bold and award-winning rebrand.

Originally founded as H Code, a Hispanic-focused digital media platform, MyCode expanded its reach to include Black, AAPI, and LGBTQ audiences while adding new offerings such as research, a creative studio, and a robust creator network. But as consumer identity and cultural affinities grew more complex, the company recognized the need for a brand that reflected intersectionality and spoke to the full spectrum of modern culture.

Jessica shares how the rebrand positioned MyCode as a culture marketing platform that helps brands decode cultural shifts, develop authentic storytelling, and direct campaigns to the right communities. She explains why timing was critical, how the market was evolving, and what it takes to shift from demographic targeting to cultural connection.

This conversation highlights the strategic thinking, creativity, and market awareness behind a successful rebrand — and shows how MyCode is helping major brands like Sephora and the NFL connect with growth audiences in powerful new ways.

Learn more about My Code Media at https://mycodemedia.com/

]]> 1244 no Capturing a City’s Energy Through Design In this episode of Brand Intelligence, host William Tyree talks with Shanmathy of the Baltimore Development Corporation about Made in Baltimore, an award-winning campaign that reimagined a biannual lookbook as a storytelling platform for the city’s makers. What started as a catalog evolved into a lifestyle-magazine experience, showcasing more than 65 local businesses across fashion, food, home goods, and wellness. Shanmathy explains how Baltimore’s mural culture inspired the campaign’s bold, immersive aesthetic, how the team built it in just three months, and why authenticity was central to its success. Along the way, she shares the challenges of coordinating dozens of creatives, the surprising feedback from retailers, and her perspective on using AI as a tool while keeping design rooted in originality. This conversation highlights how design can capture the spirit of a city, strengthen community, and elevate local economies. Learn more about Made in Baltimore at https://madeinbaltimore.org/ Mon, 06 Oct 2025 14:00:00 -0000 full IntelligenceBank In this episode of Brand Intelligence, host William Tyree talks with Shanmathy of the Baltimore Development Corporation about Made in Baltimore, an award-winning campaign that reimagined a biannual lookbook as a storytelling platform for the city’s makers. What started as a catalog evolved into a lifestyle-magazine experience, showcasing more than 65 local businesses across fashion, food, home goods, and wellness. Shanmathy explains how Baltimore’s mural culture inspired the campaign’s bold, immersive aesthetic, how the team built it in just three months, and why authenticity was central to its success. Along the way, she shares the challenges of coordinating dozens of creatives, the surprising feedback from retailers, and her perspective on using AI as a tool while keeping design rooted in originality. This conversation highlights how design can capture the spirit of a city, strengthen community, and elevate local economies. Learn more about Made in Baltimore at https://madeinbaltimore.org/ In this episode of Brand Intelligence, host William Tyree talks with Shanmathy of the Baltimore Development Corporation about Made in Baltimore, an award-winning campaign that reimagined a biannual lookbook as a storytelling platform for the city’s makers.


What started as a catalog evolved into a lifestyle-magazine experience, showcasing more than 65 local businesses across fashion, food, home goods, and wellness. Shanmathy explains how Baltimore’s mural culture inspired the campaign’s bold, immersive aesthetic, how the team built it in just three months, and why authenticity was central to its success.


Along the way, she shares the challenges of coordinating dozens of creatives, the surprising feedback from retailers, and her perspective on using AI as a tool while keeping design rooted in originality.


This conversation highlights how design can capture the spirit of a city, strengthen community, and elevate local economies.


Learn more about Made in Baltimore at https://madeinbaltimore.org/


]]> 1065 no Branding with Purpose In this episode of The Brand Intelligence Podcast, host William Tyree sits down with Rebecca Brown, VP of Marketing, Annabelle Pike, Director of Community Health Engagement, and Creative Director Andy McLeroy to explore the story behind Baptist Health’s centennial campaign. Instead of a typical anniversary celebration, Baptist Health marked 100 years with 100 days of service, engaging 250 staff across Kentucky and Southern Indiana to partner with 88 community agencies. From blood drives to baby supply donations, the initiative combined marketing, community engagement, and human impact in powerful ways—resulting in measurable service outcomes, award-winning creative, and unforgettable personal stories. The team shares how they transformed a milestone into a movement, the creative process behind the campaign, and why storytelling and service are inseparable in modern healthcare marketing. They also reflect on results, lessons learned, and how generative AI is shaping their future campaigns. Tune in for a conversation about branding, community, and the power of turning anniversaries into action. Mon, 22 Sep 2025 16:00:00 -0000 full IntelligenceBank In this episode of The Brand Intelligence Podcast, host William Tyree sits down with Rebecca Brown, VP of Marketing, Annabelle Pike, Director of Community Health Engagement, and Creative Director Andy McLeroy to explore the story behind Baptist Health’s centennial campaign. Instead of a typical anniversary celebration, Baptist Health marked 100 years with 100 days of service, engaging 250 staff across Kentucky and Southern Indiana to partner with 88 community agencies. From blood drives to baby supply donations, the initiative combined marketing, community engagement, and human impact in powerful ways—resulting in measurable service outcomes, award-winning creative, and unforgettable personal stories. The team shares how they transformed a milestone into a movement, the creative process behind the campaign, and why storytelling and service are inseparable in modern healthcare marketing. They also reflect on results, lessons learned, and how generative AI is shaping their future campaigns. Tune in for a conversation about branding, community, and the power of turning anniversaries into action. In this episode of The Brand Intelligence Podcast, host William Tyree sits down with Rebecca Brown, VP of Marketing, Annabelle Pike, Director of Community Health Engagement, and Creative Director Andy McLeroy to explore the story behind Baptist Health’s centennial campaign.


Instead of a typical anniversary celebration, Baptist Health marked 100 years with 100 days of service, engaging 250 staff across Kentucky and Southern Indiana to partner with 88 community agencies. From blood drives to baby supply donations, the initiative combined marketing, community engagement, and human impact in powerful ways—resulting in measurable service outcomes, award-winning creative, and unforgettable personal stories.


The team shares how they transformed a milestone into a movement, the creative process behind the campaign, and why storytelling and service are inseparable in modern healthcare marketing. They also reflect on results, lessons learned, and how generative AI is shaping their future campaigns.


Tune in for a conversation about branding, community, and the power of turning anniversaries into action.

]]> 2071 no Clarity in Healthcare Marketing In this episode of Brand Intelligence, host William Tyree talks with Jennifer Lazarz, Director of Marketing at Medical Informatics Corp, about how her team tackled brand and asset management challenges in one of the world’s most highly regulated industries: healthcare. Wed, 10 Sep 2025 16:33:00 -0000 full IntelligenceBank In this episode of Brand Intelligence, host William Tyree talks with Jennifer Lazarz, Director of Marketing at Medical Informatics Corp, about how her team tackled brand and asset management challenges in one of the world’s most highly regulated industries: healthcare. In this episode of Brand Intelligence, host William Tyree talks with Jennifer Lazarz, Director of Marketing at Medical Informatics Corp, about how her team tackled brand and asset management challenges in one of the world’s most highly regulated industries: healthcare.

]]> 1162 no Crafting a Winning Brand for a Residential Community In this episode of Brand Intelligence, host William Tyree sits down with Vinay Raja, Creative & Digital Director at AVJennings, to unpack the award-winning branding campaign behind the Somerton residential community in Melbourne. With a rich history dating back to 1932, AV Jennings has long been a cornerstone of Australia’s property development landscape - but standing out in a crowded market takes more than just legacy. Vinay shares how his team drew inspiration from Somerton’s equine roots to create a bold, distinctive identity that resonates with modern homebuyers. From navigating local competition to balancing heritage with forward-thinking design, this campaign is a great example of thoughtful community branding. Discover how AV Jennings leveraged storytelling, stakeholder collaboration, and strategic visual elements to win a Brandie Award, and why good branding is just as critical as the product itself. Tune in for insights on the creative process behind Somerton’s vibrant, horse-inspired branding, and how it sets the community apart in a crowded suburban market. We’ll explore why emotional connection often outweighs logic in real estate branding, and how to strike the right balance between honoring history and designing for the future. If you’re a compliance, marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.intelligencebank.com Learn more about AVJennings at https://www.avjennings.com.au/ Subscribe to the Brand Intelligence podcast on your favorite platforms: Tue, 15 Jul 2025 16:47:00 -0000 full IntelligenceBank In this episode of Brand Intelligence, host William Tyree sits down with Vinay Raja, Creative & Digital Director at AVJennings, to unpack the award-winning branding campaign behind the Somerton residential community in Melbourne. With a rich history dating back to 1932, AV Jennings has long been a cornerstone of Australia’s property development landscape - but standing out in a crowded market takes more than just legacy. Vinay shares how his team drew inspiration from Somerton’s equine roots to create a bold, distinctive identity that resonates with modern homebuyers. From navigating local competition to balancing heritage with forward-thinking design, this campaign is a great example of thoughtful community branding. Discover how AV Jennings leveraged storytelling, stakeholder collaboration, and strategic visual elements to win a Brandie Award, and why good branding is just as critical as the product itself. Tune in for insights on the creative process behind Somerton’s vibrant, horse-inspired branding, and how it sets the community apart in a crowded suburban market. We’ll explore why emotional connection often outweighs logic in real estate branding, and how to strike the right balance between honoring history and designing for the future. If you’re a compliance, marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.intelligencebank.com Learn more about AVJennings at https://www.avjennings.com.au/ Subscribe to the Brand Intelligence podcast on your favorite platforms: In this episode of Brand Intelligence, host William Tyree sits down with Vinay Raja, Creative & Digital Director at AVJennings, to unpack the award-winning branding campaign behind the Somerton residential community in Melbourne. With a rich history dating back to 1932, AV Jennings has long been a cornerstone of Australia’s property development landscape - but standing out in a crowded market takes more than just legacy.

Vinay shares how his team drew inspiration from Somerton’s equine roots to create a bold, distinctive identity that resonates with modern homebuyers. From navigating local competition to balancing heritage with forward-thinking design, this campaign is a great example of thoughtful community branding. Discover how AV Jennings leveraged storytelling, stakeholder collaboration, and strategic visual elements to win a Brandie Award, and why good branding is just as critical as the product itself.

Tune in for insights on the creative process behind Somerton’s vibrant, horse-inspired branding, and how it sets the community apart in a crowded suburban market. We’ll explore why emotional connection often outweighs logic in real estate branding, and how to strike the right balance between honoring history and designing for the future.

If you’re a compliance, marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.intelligencebank.com

Learn more about AVJennings at https://www.avjennings.com.au/

Subscribe to the Brand Intelligence podcast on your favorite platforms:

]]> 1499 no How AI is Reshaping Marketing and Compliance Marketing teams are creating 70% more content thanks to AI, but can your compliance and brand review processes keep up? In this episode, we explore how AI is reshaping the creative process, brand governance, and what the next two years could look like for marketing and compliance teams. From AI-first content tools to the rise of AI agents that are redefining brand tone and content reviews, we cover what marketing leaders need to know now. We’ll also break down the key differences between Generative AI and Deterministic AI, and what each means for compliance workflows, while offering practical insights on how teams are future-proofing their operations and budgets in an AI-first world. Join Wyatt Bales, CCO at Bluprintx; Eric Reichel, SVP of Customer Success at IntelligenceBank; and William Tyree, Chief Marketing Officer at IntelligenceBank, for a forward-looking conversation that every marketing, brand, and compliance leader should hear. Mon, 07 Jul 2025 20:08:00 -0000 full IntelligenceBank Marketing teams are creating 70% more content thanks to AI, but can your compliance and brand review processes keep up? In this episode, we explore how AI is reshaping the creative process, brand governance, and what the next two years could look like for marketing and compliance teams. From AI-first content tools to the rise of AI agents that are redefining brand tone and content reviews, we cover what marketing leaders need to know now. We’ll also break down the key differences between Generative AI and Deterministic AI, and what each means for compliance workflows, while offering practical insights on how teams are future-proofing their operations and budgets in an AI-first world. Join Wyatt Bales, CCO at Bluprintx; Eric Reichel, SVP of Customer Success at IntelligenceBank; and William Tyree, Chief Marketing Officer at IntelligenceBank, for a forward-looking conversation that every marketing, brand, and compliance leader should hear. Marketing teams are creating 70% more content thanks to AI, but can your compliance and brand review processes keep up?


In this episode, we explore how AI is reshaping the creative process, brand governance, and what the next two years could look like for marketing and compliance teams. From AI-first content tools to the rise of AI agents that are redefining brand tone and content reviews, we cover what marketing leaders need to know now. We’ll also break down the key differences between Generative AI and Deterministic AI, and what each means for compliance workflows, while offering practical insights on how teams are future-proofing their operations and budgets in an AI-first world.


Join Wyatt Bales, CCO at Bluprintx; Eric Reichel, SVP of Customer Success at IntelligenceBank; and William Tyree, Chief Marketing Officer at IntelligenceBank, for a forward-looking conversation that every marketing, brand, and compliance leader should hear.

]]> 2714 no Compliance in Chaos Fast-moving policy shifts in Washington are creating confusion for compliance teams. What’s truly changing? What’s political theater? And where is your real risk? In this episode, Matt Kelly, CEO of Radical Compliance and former Editor of Compliance Week, joins William Tyree, CMO of IntelligenceBank, to unpack the latest developments and cut through the noise. Together, they break down how political posturing, shifting enforcement priorities, and real regulatory threats are shaping the landscape for U.S. compliance leaders. You’ll hear insights on whether compliance budgets and headcounts are at risk, if regulatory enforcement is easing or simply evolving, and which agencies continue to matter most as risk rises. If you oversee marketing compliance, this conversation will give your team the clarity it needs to stay proactive—not reactive. If you’re a compliance, marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com Learn more about Radical Compliance at https://www.radicalcompliance.com/   Fri, 09 May 2025 20:29:00 -0000 full IntelligenceBank Fast-moving policy shifts in Washington are creating confusion for compliance teams. What’s truly changing? What’s political theater? And where is your real risk? In this episode, Matt Kelly, CEO of Radical Compliance and former Editor of Compliance Week, joins William Tyree, CMO of IntelligenceBank, to unpack the latest developments and cut through the noise. Together, they break down how political posturing, shifting enforcement priorities, and real regulatory threats are shaping the landscape for U.S. compliance leaders. You’ll hear insights on whether compliance budgets and headcounts are at risk, if regulatory enforcement is easing or simply evolving, and which agencies continue to matter most as risk rises. If you oversee marketing compliance, this conversation will give your team the clarity it needs to stay proactive—not reactive. If you’re a compliance, marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com Learn more about Radical Compliance at https://www.radicalcompliance.com/   Fast-moving policy shifts in Washington are creating confusion for compliance teams. What’s truly changing? What’s political theater? And where is your real risk? In this episode, Matt Kelly, CEO of Radical Compliance and former Editor of Compliance Week, joins William Tyree, CMO of IntelligenceBank, to unpack the latest developments and cut through the noise. Together, they break down how political posturing, shifting enforcement priorities, and real regulatory threats are shaping the landscape for U.S. compliance leaders.


You’ll hear insights on whether compliance budgets and headcounts are at risk, if regulatory enforcement is easing or simply evolving, and which agencies continue to matter most as risk rises. If you oversee marketing compliance, this conversation will give your team the clarity it needs to stay proactive—not reactive.

If you’re a compliance, marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com

Learn more about Radical Compliance at https://www.radicalcompliance.com/

 

]]> 2745 no An Award-Winning Brand Refresh In this episode of The Brand Intelligence Podcast, host William Tyree sits down with Sam Brown, Creative Director at Affirm, to discuss the company’s award-winning brand refresh. Sam shares the strategy behind Affirm’s brand refresh, the importance of authenticity in branding, and how their rebrand earned them a Brandie Award for “Best Rebrand or Brand Update” in FinTech. From internal roadshows to color psychology, we pull back the curtain on what it takes to successfully evolve a brand in a competitive space. Tune in for expert insights, creative inspiration, and a behind-the-scenes look at one of the most striking brand updates in finance! If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com Learn more about Affirm at https://www.affirm.com/ Thu, 13 Mar 2025 17:12:00 -0000 full IntelligenceBank In this episode of The Brand Intelligence Podcast, host William Tyree sits down with Sam Brown, Creative Director at Affirm, to discuss the company’s award-winning brand refresh. Sam shares the strategy behind Affirm’s brand refresh, the importance of authenticity in branding, and how their rebrand earned them a Brandie Award for “Best Rebrand or Brand Update” in FinTech. From internal roadshows to color psychology, we pull back the curtain on what it takes to successfully evolve a brand in a competitive space. Tune in for expert insights, creative inspiration, and a behind-the-scenes look at one of the most striking brand updates in finance! If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com Learn more about Affirm at https://www.affirm.com/ In this episode of The Brand Intelligence Podcast, host William Tyree sits down with Sam Brown, Creative Director at Affirm, to discuss the company’s award-winning brand refresh. Sam shares the strategy behind Affirm’s brand refresh, the importance of authenticity in branding, and how their rebrand earned them a Brandie Award for “Best Rebrand or Brand Update” in FinTech. From internal roadshows to color psychology, we pull back the curtain on what it takes to successfully evolve a brand in a competitive space. Tune in for expert insights, creative inspiration, and a behind-the-scenes look at one of the most striking brand updates in finance!


If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com


Learn more about Affirm at https://www.affirm.com/

]]> 1334 no Transforming Perceptions In this episode of the Brand Intelligence Podcast, we dive into the strategic overhaul of Utah Valley University’s image through its award-winning "A Place for You" campaign, which earned them a Brandie Award for Best Rebrand in the Public University sector. William Tyree speaks with UVU's marketing and design leaders, Matt Serrao, John Kung, and Jody Birch, to explore the transformation from a local community college image to Utah’s largest, multifaceted university. Join us as we uncover how UVU’s team tackled the challenge of shifting long-standing perceptions and building a cohesive brand identity across various university stakeholders. Learn how their multi-channel approach—with everything from billboards to bus ads—has amplified UVU’s presence and appeal to prospective students, faculty, and donors alike. Discover the insights behind integrating real student stories and creating meaningful connections through a university-wide “brand roadshow.” This episode is packed with lessons in stakeholder alignment, creative storytelling, and the power of brand transformation at scale. If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com Learn more about Utah Valley University at https://www.uvu.edu/ Wed, 19 Feb 2025 16:00:00 -0000 Transforming Perceptions full IntelligenceBank Transforming Perceptions: How Utah Valley University Built a Cohesive Brand Identity In this episode of the Brand Intelligence Podcast, we dive into the strategic overhaul of Utah Valley University’s image through its award-winning "A Place for You" campaign, which earned them a Brandie Award for Best Rebrand in the Public University sector. William Tyree speaks with UVU's marketing and design leaders, Matt Serrao, John Kung, and Jody Birch, to explore the transformation from a local community college image to Utah’s largest, multifaceted university. Join us as we uncover how UVU’s team tackled the challenge of shifting long-standing perceptions and building a cohesive brand identity across various university stakeholders. Learn how their multi-channel approach—with everything from billboards to bus ads—has amplified UVU’s presence and appeal to prospective students, faculty, and donors alike. Discover the insights behind integrating real student stories and creating meaningful connections through a university-wide “brand roadshow.” This episode is packed with lessons in stakeholder alignment, creative storytelling, and the power of brand transformation at scale. If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com Learn more about Utah Valley University at https://www.uvu.edu/ In this episode of the Brand Intelligence Podcast, we dive into the strategic overhaul of Utah Valley University’s image through its award-winning "A Place for You" campaign, which earned them a Brandie Award for Best Rebrand in the Public University sector. William Tyree speaks with UVU's marketing and design leaders, Matt Serrao, John Kung, and Jody Birch, to explore the transformation from a local community college image to Utah’s largest, multifaceted university.

Join us as we uncover how UVU’s team tackled the challenge of shifting long-standing perceptions and building a cohesive brand identity across various university stakeholders. Learn how their multi-channel approach—with everything from billboards to bus ads—has amplified UVU’s presence and appeal to prospective students, faculty, and donors alike. Discover the insights behind integrating real student stories and creating meaningful connections through a university-wide “brand roadshow.” This episode is packed with lessons in stakeholder alignment, creative storytelling, and the power of brand transformation at scale.

If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com

Learn more about Utah Valley University at https://www.uvu.edu/

]]> 2282 Changing the Narrative on Insurance In this episode of the Brand Intelligence Podcast, host William Tyree sits down with Dimi Bartolillo, Head of Marketing and Brand at Helia, for an in-depth conversation about Helia’s innovative campaign to reshape the perception of lender’s mortgage insurance (LMI). Helia recently won the Brandie Award for the best brand campaign in the insurance sector, and Dimi shares the story behind this success. Tune in as Dimi discusses how Helia tackled the complex narrative around mortgage insurance, making it approachable and impactful through real-life stories, data-driven storytelling, and a commitment to financial well-being. This episode explores the campaign’s B2B and consumer angles, and Dimi’s insights on crafting meaningful brand experiences that resonate with audiences, even in a heavily regulated industry. Don’t miss this look behind the scenes at how marketing innovation and brand storytelling are driving change in financial services. If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com Learn more about Helia at https://helia.com.au/ Wed, 08 Jan 2025 19:14:00 -0000 Changing the Narrative on Insurance full IntelligenceBank How Award-Winning Brand Campaigns Get Pitched and Executed to Perfection In this episode of the Brand Intelligence Podcast, host William Tyree sits down with Dimi Bartolillo, Head of Marketing and Brand at Helia, for an in-depth conversation about Helia’s innovative campaign to reshape the perception of lender’s mortgage insurance (LMI). Helia recently won the Brandie Award for the best brand campaign in the insurance sector, and Dimi shares the story behind this success. Tune in as Dimi discusses how Helia tackled the complex narrative around mortgage insurance, making it approachable and impactful through real-life stories, data-driven storytelling, and a commitment to financial well-being. This episode explores the campaign’s B2B and consumer angles, and Dimi’s insights on crafting meaningful brand experiences that resonate with audiences, even in a heavily regulated industry. Don’t miss this look behind the scenes at how marketing innovation and brand storytelling are driving change in financial services. If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com Learn more about Helia at https://helia.com.au/ In this episode of the Brand Intelligence Podcast, host William Tyree sits down with Dimi Bartolillo, Head of Marketing and Brand at Helia, for an in-depth conversation about Helia’s innovative campaign to reshape the perception of lender’s mortgage insurance (LMI). Helia recently won the Brandie Award for the best brand campaign in the insurance sector, and Dimi shares the story behind this success.

Tune in as Dimi discusses how Helia tackled the complex narrative around mortgage insurance, making it approachable and impactful through real-life stories, data-driven storytelling, and a commitment to financial well-being. This episode explores the campaign’s B2B and consumer angles, and Dimi’s insights on crafting meaningful brand experiences that resonate with audiences, even in a heavily regulated industry. Don’t miss this look behind the scenes at how marketing innovation and brand storytelling are driving change in financial services.

If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com

Learn more about Helia at https://helia.com.au/

]]> 1423 How to Rebrand After an Acquisition What does it take to successfully rebrand a company after strategic acquisitions? In this episode of the Brand Intelligence Podcast, host William Tyree sits down with Leanne Franco, VP of Communications at Wyloo, to explore the company’s award-winning rebranding journey. Wyloo, a leader in critical minerals for the clean energy transition, successfully unified several acquisitions under one global brand, earning recognition with a Brandie Award in the minerals and natural resources sector. Leanne shares insights into the creative process behind the rebrand, including the choice of a bold orange color palette and mining-related motifs that reflect Wyloo's commitment to exploration and sustainability. She highlights how employee engagement was crucial in bringing the brand to life, making them true ambassadors through initiatives like branded swag and social media activations. Listen as William and Leanne discuss the balance between brand governance and creativity, the challenge of rebranding on a tight timeline, and how Wyloo's brand stands out in a competitive industry with its focus on innovation and decarbonization. This episode is packed with valuable takeaways for anyone interested in brand strategy and employee-driven brand success. If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com Learn more about Wyloo at https://wyloo.com/ Thu, 24 Oct 2024 17:27:00 -0000 How to Rebrand After an Acquisition full IntelligenceBank How to Rebrand After an Acquisition: Wyloo’s Unified Brand for Clean Energy What does it take to successfully rebrand a company after strategic acquisitions? In this episode of the Brand Intelligence Podcast, host William Tyree sits down with Leanne Franco, VP of Communications at Wyloo, to explore the company’s award-winning rebranding journey. Wyloo, a leader in critical minerals for the clean energy transition, successfully unified several acquisitions under one global brand, earning recognition with a Brandie Award in the minerals and natural resources sector. Leanne shares insights into the creative process behind the rebrand, including the choice of a bold orange color palette and mining-related motifs that reflect Wyloo's commitment to exploration and sustainability. She highlights how employee engagement was crucial in bringing the brand to life, making them true ambassadors through initiatives like branded swag and social media activations. Listen as William and Leanne discuss the balance between brand governance and creativity, the challenge of rebranding on a tight timeline, and how Wyloo's brand stands out in a competitive industry with its focus on innovation and decarbonization. This episode is packed with valuable takeaways for anyone interested in brand strategy and employee-driven brand success. If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com Learn more about Wyloo at https://wyloo.com/ What does it take to successfully rebrand a company after strategic acquisitions? In this episode of the Brand Intelligence Podcast, host William Tyree sits down with Leanne Franco, VP of Communications at Wyloo, to explore the company’s award-winning rebranding journey. Wyloo, a leader in critical minerals for the clean energy transition, successfully unified several acquisitions under one global brand, earning recognition with a Brandie Award in the minerals and natural resources sector.

Leanne shares insights into the creative process behind the rebrand, including the choice of a bold orange color palette and mining-related motifs that reflect Wyloo's commitment to exploration and sustainability. She highlights how employee engagement was crucial in bringing the brand to life, making them true ambassadors through initiatives like branded swag and social media activations.

Listen as William and Leanne discuss the balance between brand governance and creativity, the challenge of rebranding on a tight timeline, and how Wyloo's brand stands out in a competitive industry with its focus on innovation and decarbonization. This episode is packed with valuable takeaways for anyone interested in brand strategy and employee-driven brand success.

If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com

Learn more about Wyloo at https://wyloo.com/

]]> 1778 Marketing Leaders Reveal Their Walkout Songs On The Brand Intelligence Podcast, we have the privilege of sitting down with some of the brightest minds behind the world’s most innovative brands. One of our traditions is asking each guest, "If you were about to give a keynote speech, what would be your walkout music?" In this episode, co-host William Tyree takes you on a musical journey through a curated montage of those inspiring and unforgettable tracks. Listen as some of Marketing’s brightest minds reveal their songs and why they are so significant. Spoiler alert: some of the surprising picks include Weezer’s “Hash Pipe,” The Greatest Showman’s This is Me and Tame Impala’s New Person, Same Old Mistakes. Whether you're a longtime listener or new to the show, this episode will leave you motivated, and who knows—you might even find your own new walkout anthem! Tune in to celebrate the power of branding, creativity, and the unique personalities behind the brands you love. If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com Tue, 08 Oct 2024 19:27:00 -0000 Marketing Leaders Reveal Their Walkout Songs full IntelligenceBank Marketing Leaders Reveal Their Walkout Songs On The Brand Intelligence Podcast, we have the privilege of sitting down with some of the brightest minds behind the world’s most innovative brands. One of our traditions is asking each guest, "If you were about to give a keynote speech, what would be your walkout music?" In this episode, co-host William Tyree takes you on a musical journey through a curated montage of those inspiring and unforgettable tracks. Listen as some of Marketing’s brightest minds reveal their songs and why they are so significant. Spoiler alert: some of the surprising picks include Weezer’s “Hash Pipe,” The Greatest Showman’s This is Me and Tame Impala’s New Person, Same Old Mistakes. Whether you're a longtime listener or new to the show, this episode will leave you motivated, and who knows—you might even find your own new walkout anthem! Tune in to celebrate the power of branding, creativity, and the unique personalities behind the brands you love. If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com On The Brand Intelligence Podcast, we have the privilege of sitting down with some of the brightest minds behind the world’s most innovative brands. One of our traditions is asking each guest, "If you were about to give a keynote speech, what would be your walkout music?"

In this episode, co-host William Tyree takes you on a musical journey through a curated montage of those inspiring and unforgettable tracks. Listen as some of Marketing’s brightest minds reveal their songs and why they are so significant. Spoiler alert: some of the surprising picks include Weezer’s “Hash Pipe,” The Greatest Showman’s This is Me and Tame Impala’s New Person, Same Old Mistakes.

Whether you're a longtime listener or new to the show, this episode will leave you motivated, and who knows—you might even find your own new walkout anthem!

Tune in to celebrate the power of branding, creativity, and the unique personalities behind the brands you love.

If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com

]]> 529 AI, Creativity and the Future of Brand Marketing How can AI revolutionize marketing without losing the creative spark that drives brand success? In this episode of Brand Intelligence Podcast, William Tyree and Tessa Court sit down with Bridget Cleary, CEO of Big Red X, a division of one of Australia’s largest independent agencies, Big Red Communications Group. Bridget shares how Big Red X integrates AI and automation to deliver scalable, efficient marketing solutions while maintaining the creativity that drives brand success. From developing a proprietary AI-powered brand operating system to navigating resistance to AI adoption, Bridget offers deep insights into the evolving role of technology in marketing. Tune in to learn how AI is transforming the industry without replacing the human touch, and why creativity remains at the heart of brand excellence. If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com Learn more about Big Red Group at https://www.brx.com.au/ Tue, 01 Oct 2024 01:38:00 -0000 AI, Creativity and the Future of Brand Marketing full IntelligenceBank AI, Creativity, and the Future of Brand Marketing: How Big Red X is Revolutionizing the Industry How can AI revolutionize marketing without losing the creative spark that drives brand success? In this episode of Brand Intelligence Podcast, William Tyree and Tessa Court sit down with Bridget Cleary, CEO of Big Red X, a division of one of Australia’s largest independent agencies, Big Red Communications Group. Bridget shares how Big Red X integrates AI and automation to deliver scalable, efficient marketing solutions while maintaining the creativity that drives brand success. From developing a proprietary AI-powered brand operating system to navigating resistance to AI adoption, Bridget offers deep insights into the evolving role of technology in marketing. Tune in to learn how AI is transforming the industry without replacing the human touch, and why creativity remains at the heart of brand excellence. If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com Learn more about Big Red Group at https://www.brx.com.au/ How can AI revolutionize marketing without losing the creative spark that drives brand success? In this episode of Brand Intelligence Podcast, William Tyree and Tessa Court sit down with Bridget Cleary, CEO of Big Red X, a division of one of Australia’s largest independent agencies, Big Red Communications Group. Bridget shares how Big Red X integrates AI and automation to deliver scalable, efficient marketing solutions while maintaining the creativity that drives brand success. From developing a proprietary AI-powered brand operating system to navigating resistance to AI adoption, Bridget offers deep insights into the evolving role of technology in marketing. Tune in to learn how AI is transforming the industry without replacing the human touch, and why creativity remains at the heart of brand excellence.


If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com


Learn more about Big Red Group at https://www.brx.com.au/

]]> 1805 The Role of Thought Leadership in Brand Positioning How can a thought leadership program help launch an award-winning book and podcast, help define brand positioning and influence revenue? In this episode of the Brand Intelligence Podcast, William Tyree, CMO of IntelligenceBank, sits down with Alex Lamascus, Director of Thought Leadership at Workato to talk about their recent brand campaign that won them a IntelligenceBank 2024 Brandie Award. Alex dives deep into “The New Automation Mindset” and talks about how impactful the program has been.  The integrated launch campaign, which included social media, PR, sales enablement, webinars, bespoke events, and even a podcast, played a crucial role in propelling the book to bestseller status on USA Today, The Wall Street Journal, and Publisher’s Weekly. With coverage from top-tier media outlets like Fast Company, Nasdaq, Ad Age, and ABC News, the "Automation Mindset" program has not only garnered significant attention but also made a substantial impact on Workato’s business, influencing the sales pipeline, improving win rates, and accelerating deal closures. Join us as we explore the strategies behind this award-winning campaign and how it has set a new standard in brand leadership and market influence. If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com Learn more about Workato at https://www.workato.com/ Wed, 04 Sep 2024 01:08:00 -0000 The Role of Thought Leadership in Brand Positioning full IntelligenceBank The Role of Thought Leadership in Brand Positioning and Revenue Generation How can a thought leadership program help launch an award-winning book and podcast, help define brand positioning and influence revenue? In this episode of the Brand Intelligence Podcast, William Tyree, CMO of IntelligenceBank, sits down with Alex Lamascus, Director of Thought Leadership at Workato to talk about their recent brand campaign that won them a IntelligenceBank 2024 Brandie Award. Alex dives deep into “The New Automation Mindset” and talks about how impactful the program has been.  The integrated launch campaign, which included social media, PR, sales enablement, webinars, bespoke events, and even a podcast, played a crucial role in propelling the book to bestseller status on USA Today, The Wall Street Journal, and Publisher’s Weekly. With coverage from top-tier media outlets like Fast Company, Nasdaq, Ad Age, and ABC News, the "Automation Mindset" program has not only garnered significant attention but also made a substantial impact on Workato’s business, influencing the sales pipeline, improving win rates, and accelerating deal closures. Join us as we explore the strategies behind this award-winning campaign and how it has set a new standard in brand leadership and market influence. If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com Learn more about Workato at https://www.workato.com/ How can a thought leadership program help launch an award-winning book and podcast, help define brand positioning and influence revenue? In this episode of the Brand Intelligence Podcast, William Tyree, CMO of IntelligenceBank, sits down with Alex Lamascus, Director of Thought Leadership at Workato to talk about their recent brand campaign that won them a IntelligenceBank 2024 Brandie Award. Alex dives deep into “The New Automation Mindset” and talks about how impactful the program has been. 


The integrated launch campaign, which included social media, PR, sales enablement, webinars, bespoke events, and even a podcast, played a crucial role in propelling the book to bestseller status on USA Today, The Wall Street Journal, and Publisher’s Weekly. With coverage from top-tier media outlets like Fast Company, Nasdaq, Ad Age, and ABC News, the "Automation Mindset" program has not only garnered significant attention but also made a substantial impact on Workato’s business, influencing the sales pipeline, improving win rates, and accelerating deal closures.


Join us as we explore the strategies behind this award-winning campaign and how it has set a new standard in brand leadership and market influence.


If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com


Learn more about Workato at https://www.workato.com/

]]> 2848 AI-Powered Compliance Still doing manual marketing compliance reviews? You won’t be after hearing how compliance teams are using AI to get the work done 30x faster. will IntelligenceBank's acquisition of Red Marker revolutionize AI content compliance for regulated industries? In this episode of the Brand Intelligence Podcast, join co-hosts Tessa Court, CEO of IntelligenceBank, William Tyree, CMO of IntelligenceBank and Mark Wood, General Manager of Growth at Red Marker to explore the synergies between the two companies and how their combined capabilities will provide unparalleled compliance checking solutions for regulated industries. We'll discuss the growing importance of AI in marketing compliance, the challenges companies face with manual review processes, and the incredible benefits of automating these checks. Learn how AI can save time, ensure consistency, and improve content velocity, helping brands maintain compliance and avoid hefty fines. We'll also touch on the global trends in regulatory expectations and how businesses can stay ahead by leveraging advanced AI tools. Whether you're a marketer, compliance officer, or just curious about the future of AI in business, this episode is packed with valuable insights and practical advice. If you’re a CMO or brand manager looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com Thu, 08 Aug 2024 16:34:00 -0000 AI-Powered Compliance full IntelligenceBank AI-Powered Compliance: Revolutionizing Content Management Still doing manual marketing compliance reviews? You won’t be after hearing how compliance teams are using AI to get the work done 30x faster. will IntelligenceBank's acquisition of Red Marker revolutionize AI content compliance for regulated industries? In this episode of the Brand Intelligence Podcast, join co-hosts Tessa Court, CEO of IntelligenceBank, William Tyree, CMO of IntelligenceBank and Mark Wood, General Manager of Growth at Red Marker to explore the synergies between the two companies and how their combined capabilities will provide unparalleled compliance checking solutions for regulated industries. We'll discuss the growing importance of AI in marketing compliance, the challenges companies face with manual review processes, and the incredible benefits of automating these checks. Learn how AI can save time, ensure consistency, and improve content velocity, helping brands maintain compliance and avoid hefty fines. We'll also touch on the global trends in regulatory expectations and how businesses can stay ahead by leveraging advanced AI tools. Whether you're a marketer, compliance officer, or just curious about the future of AI in business, this episode is packed with valuable insights and practical advice. If you’re a CMO or brand manager looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com Still doing manual marketing compliance reviews? You won’t be after hearing how compliance teams are using AI to get the work done 30x faster. will IntelligenceBank's acquisition of Red Marker revolutionize AI content compliance for regulated industries?

In this episode of the Brand Intelligence Podcast, join co-hosts Tessa Court, CEO of IntelligenceBank, William Tyree, CMO of IntelligenceBank and Mark Wood, General Manager of Growth at Red Marker to explore the synergies between the two companies and how their combined capabilities will provide unparalleled compliance checking solutions for regulated industries.

We'll discuss the growing importance of AI in marketing compliance, the challenges companies face with manual review processes, and the incredible benefits of automating these checks. Learn how AI can save time, ensure consistency, and improve content velocity, helping brands maintain compliance and avoid hefty fines. We'll also touch on the global trends in regulatory expectations and how businesses can stay ahead by leveraging advanced AI tools. Whether you're a marketer, compliance officer, or just curious about the future of AI in business, this episode is packed with valuable insights and practical advice.

If you’re a CMO or brand manager looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com

]]> 1867 MarTech Stack Consolidation Is less truly more when it comes to your MarTech stack? In this episode of the Brand Intelligence Podcast, join co-hosts Tessa Court, CEO of IntelligenceBank and William Tyree, CMO of IntelligenceBank, as they reveal how a consolidated MarTech stack can lead to significant productivity gains and enhanced brand compliance. They dive into real-life examples and discuss the importance of a unified platform for content collaboration, reviews, and distribution. Whether you're a marketing leader seeking to boost your team's efficiency or interested in the latest marketing technology trends, this episode offers valuable insights If you’re a CMO or brand manager looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com Tue, 23 Jul 2024 17:15:00 -0000 MarTech Stack Consolidation full IntelligenceBank Streamline Success: The Power of MarTech Stack Consolidation for Maximizing Marketing Efficiency with Tessa Court, CEO of IntelligenceBank and William Tyree, CMO of IntelligenceBank Is less truly more when it comes to your MarTech stack? In this episode of the Brand Intelligence Podcast, join co-hosts Tessa Court, CEO of IntelligenceBank and William Tyree, CMO of IntelligenceBank, as they reveal how a consolidated MarTech stack can lead to significant productivity gains and enhanced brand compliance. They dive into real-life examples and discuss the importance of a unified platform for content collaboration, reviews, and distribution. Whether you're a marketing leader seeking to boost your team's efficiency or interested in the latest marketing technology trends, this episode offers valuable insights If you’re a CMO or brand manager looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com Is less truly more when it comes to your MarTech stack? In this episode of the Brand Intelligence Podcast, join co-hosts Tessa Court, CEO of IntelligenceBank and William Tyree, CMO of IntelligenceBank, as they reveal how a consolidated MarTech stack can lead to significant productivity gains and enhanced brand compliance. They dive into real-life examples and discuss the importance of a unified platform for content collaboration, reviews, and distribution. Whether you're a marketing leader seeking to boost your team's efficiency or interested in the latest marketing technology trends, this episode offers valuable insights


If you’re a CMO or brand manager looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com

]]> 1277 Mastering Dynamic Web Development with Josh Koenig Ever wondered how professional web teams can navigate the ever-changing digital landscape with finesse? Join us in this thought-provoking podcast episode as Josh Koenig, Co-Founder & Chief Strategy Officer of Pantheon, delves into the strategies and mindsets that can elevate web development practices. From challenging the notion of static platforms to exploring the transformative potential of AI, Josh offers invaluable insights for optimizing workflows, enhancing user experiences, and driving digital innovation. Tune in to discover how to stay ahead in the dynamic world of web development. If you’re a CMO or brand manager looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com     Learn more about Pantheon at https://pantheon.io/ Thu, 27 Jun 2024 17:04:00 -0000 Mastering Dynamic Web Development with Josh Koenig full IntelligenceBank Shifting Mindsets: Optimizing Web Development with Josh Koenig, Co-Founder & Chief Strategy Officer - Pantheon Ever wondered how professional web teams can navigate the ever-changing digital landscape with finesse? Join us in this thought-provoking podcast episode as Josh Koenig, Co-Founder & Chief Strategy Officer of Pantheon, delves into the strategies and mindsets that can elevate web development practices. From challenging the notion of static platforms to exploring the transformative potential of AI, Josh offers invaluable insights for optimizing workflows, enhancing user experiences, and driving digital innovation. Tune in to discover how to stay ahead in the dynamic world of web development. If you’re a CMO or brand manager looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com     Learn more about Pantheon at https://pantheon.io/ Ever wondered how professional web teams can navigate the ever-changing digital landscape with finesse? Join us in this thought-provoking podcast episode as Josh Koenig, Co-Founder & Chief Strategy Officer of Pantheon, delves into the strategies and mindsets that can elevate web development practices. From challenging the notion of static platforms to exploring the transformative potential of AI, Josh offers invaluable insights for optimizing workflows, enhancing user experiences, and driving digital innovation. Tune in to discover how to stay ahead in the dynamic world of web development.


If you’re a CMO or brand manager looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com    


Learn more about Pantheon at https://pantheon.io/

]]> 2626 Content Marketing Trends Report What are winning marketing teams doing now and where are they headed ? In this episode of the Brand Intelligence Podcast, join co-hosts Tessa Court, CEO of IntelligenceBank and William Tyree, CMO of IntelligenceBank as they discuss IntelligecenBank’s new Content Marketing Trends Report. The report and the conversation covers topics surrounding utilizing AI in marketing to increase efficiency, demand for video, general content creation trends, marketing budget trends and more. We also dive deep into why “brand is king” and why your brand is more than the sum of its parts. This conversation gives a fantastic insight and a “behind the scenes” looks at how modern markers think, using amalgamated data from 800,000 users in 55 countries. If you’re a CMO or brand manager looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com  Thu, 30 May 2024 16:58:00 -0000 Content Marketing Trends Report full IntelligenceBank Unveiling the Future of Marketing: Digging into Content Marketing Trend Data with Tessa Court, CEO of IntelligenceBank and William Tyree, CMO of IntelligenceBank What are winning marketing teams doing now and where are they headed ? In this episode of the Brand Intelligence Podcast, join co-hosts Tessa Court, CEO of IntelligenceBank and William Tyree, CMO of IntelligenceBank as they discuss IntelligecenBank’s new Content Marketing Trends Report. The report and the conversation covers topics surrounding utilizing AI in marketing to increase efficiency, demand for video, general content creation trends, marketing budget trends and more. We also dive deep into why “brand is king” and why your brand is more than the sum of its parts. This conversation gives a fantastic insight and a “behind the scenes” looks at how modern markers think, using amalgamated data from 800,000 users in 55 countries. If you’re a CMO or brand manager looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com  What are winning marketing teams doing now and where are they headed ? In this episode of the Brand Intelligence Podcast, join co-hosts Tessa Court, CEO of IntelligenceBank and William Tyree, CMO of IntelligenceBank as they discuss IntelligecenBank’s new Content Marketing Trends Report. The report and the conversation covers topics surrounding utilizing AI in marketing to increase efficiency, demand for video, general content creation trends, marketing budget trends and more. We also dive deep into why “brand is king” and why your brand is more than the sum of its parts.


This conversation gives a fantastic insight and a “behind the scenes” looks at how modern markers think, using amalgamated data from 800,000 users in 55 countries.


If you’re a CMO or brand manager looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com 

]]> 1925 Don't Gamble with Marketing Compliance with Chris Yates How do you leverage technology to help streamline marketing compliance in one of the most regulated industries? In this episode of the Brand Intelligence Podcast, host William Tyree, CMO of IntelligenceBank sits down with Chris Yates, head of Marketing Operations at Tabcorp to uncover how Tabcorp leverages technology to automate creative approvals, streamline processes, and accelerate speed to market while ensuring regulatory compliance across multiple jurisdictions. Tune in to learn about the power of personalized marketing and the role of AI in enhancing customer experiences while maintaining responsible gambling practices. From navigating regulatory complexities to fostering a culture of continuous improvement, Chris provides valuable insights into the evolving landscape of marketing operations in the gaming and wagering industry.  If you’re a CMO or brand manager looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com     Learn more about Tabcorp at https://www.tabcorp.com.au/ Thu, 16 May 2024 16:46:00 -0000 Don't Gamble with Marketing Compliance with Chris Yates full IntelligenceBank Betting Big: Navigating Marketing Compliance in the Sports Betting Arena with Chris Yates, Head of Marketing Operations - Tabcorp How do you leverage technology to help streamline marketing compliance in one of the most regulated industries? In this episode of the Brand Intelligence Podcast, host William Tyree, CMO of IntelligenceBank sits down with Chris Yates, head of Marketing Operations at Tabcorp to uncover how Tabcorp leverages technology to automate creative approvals, streamline processes, and accelerate speed to market while ensuring regulatory compliance across multiple jurisdictions. Tune in to learn about the power of personalized marketing and the role of AI in enhancing customer experiences while maintaining responsible gambling practices. From navigating regulatory complexities to fostering a culture of continuous improvement, Chris provides valuable insights into the evolving landscape of marketing operations in the gaming and wagering industry.  If you’re a CMO or brand manager looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com     Learn more about Tabcorp at https://www.tabcorp.com.au/ How do you leverage technology to help streamline marketing compliance in one of the most regulated industries? In this episode of the Brand Intelligence Podcast, host William Tyree, CMO of IntelligenceBank sits down with Chris Yates, head of Marketing Operations at Tabcorp to uncover how Tabcorp leverages technology to automate creative approvals, streamline processes, and accelerate speed to market while ensuring regulatory compliance across multiple jurisdictions. Tune in to learn about the power of personalized marketing and the role of AI in enhancing customer experiences while maintaining responsible gambling practices.


From navigating regulatory complexities to fostering a culture of continuous improvement, Chris provides valuable insights into the evolving landscape of marketing operations in the gaming and wagering industry. 


If you’re a CMO or brand manager looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com    


Learn more about Tabcorp at https://www.tabcorp.com.au/

]]> 1373 Unleashing the power of brand marketing with Paul Siedle How does one of Australia’s largest banks make the most out of their brand and brand assets? In this episode, Paul Siedle, Head of Brand Identity at ANZ, talks about their open door policy when it comes to their brand, allowing all of their 60,000+ employees to access their brand assets via their IntelligenceBank BrandHub platform, in order to “make it easy to do the right thing” when it comes to creating and using their brand assets. This conversation dives deeper into brand management as Paul explains how ANZ teaches new employees by explaining the background and goal around the “why” before getting into the “how” and “what”. This ties into the idea Paul outlines in that if you have clear principles set up around the brand, that will only help with proper brand usage, allowing them the ability to cater to a lot of different needs and have continual improvement. Lastly, Paul talks about his own path into brand management and some suggestions to those who are interested in going down that path in their career. If you’re a CMO or brand manager looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com     Learn more about ANZ at https://www.anz.com.au/personal/ Wed, 03 Apr 2024 17:40:00 -0000 Unleashing the power of brand marketing with Paul Siedle full IntelligenceBank Access your brand full potential by empowering your staff with Paul Siedle, Head of Brand Identity at ANZ How does one of Australia’s largest banks make the most out of their brand and brand assets? In this episode, Paul Siedle, Head of Brand Identity at ANZ, talks about their open door policy when it comes to their brand, allowing all of their 60,000+ employees to access their brand assets via their IntelligenceBank BrandHub platform, in order to “make it easy to do the right thing” when it comes to creating and using their brand assets. This conversation dives deeper into brand management as Paul explains how ANZ teaches new employees by explaining the background and goal around the “why” before getting into the “how” and “what”. This ties into the idea Paul outlines in that if you have clear principles set up around the brand, that will only help with proper brand usage, allowing them the ability to cater to a lot of different needs and have continual improvement. Lastly, Paul talks about his own path into brand management and some suggestions to those who are interested in going down that path in their career. If you’re a CMO or brand manager looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com     Learn more about ANZ at https://www.anz.com.au/personal/ How does one of Australia’s largest banks make the most out of their brand and brand assets? In this episode, Paul Siedle, Head of Brand Identity at ANZ, talks about their open door policy when it comes to their brand, allowing all of their 60,000+ employees to access their brand assets via their IntelligenceBank BrandHub platform, in order to “make it easy to do the right thing” when it comes to creating and using their brand assets.

This conversation dives deeper into brand management as Paul explains how ANZ teaches new employees by explaining the background and goal around the “why” before getting into the “how” and “what”. This ties into the idea Paul outlines in that if you have clear principles set up around the brand, that will only help with proper brand usage, allowing them the ability to cater to a lot of different needs and have continual improvement.

Lastly, Paul talks about his own path into brand management and some suggestions to those who are interested in going down that path in their career.

If you’re a CMO or brand manager looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com    

Learn more about ANZ at https://www.anz.com.au/personal/

]]> 1208 Creativity in healthcare marketing with Euan Ferguson What does high-impact marketing look like in one of the world’s most highly regulated industries? In this episode of the Brand Intelligence podcast, our host William Tyree, CMO of IntelligenceBank, sits down with Euan Ferguson, Marketing Operations & Planning for Medibank, as he shares insights into his role in marketing operations, highlighting the importance of making it easier for marketers to focus on creativity by removing barriers and ensuring compliance. The conversation touches on the role of the compliance team, collaboration with legal, clinical, and product teams, and the overall focus on customer experience. Discover the unique aspects of Medibank's brand, grounded in the purpose of "better health for better lives." Euan reflects on personal experiences with the brand, emphasizing the loyalty and trust it instills in customers. Mon, 11 Mar 2024 16:52:00 -0000 Creativity in healthcare marketing with Euan Ferguson full 1 7 IntelligenceBank The importance of marketing compliance and governance in the healthcare industry, and the challenges of balancing creativity with regulatory guidelines. What does high-impact marketing look like in one of the world’s most highly regulated industries? In this episode of the Brand Intelligence podcast, our host William Tyree, CMO of IntelligenceBank, sits down with Euan Ferguson, Marketing Operations & Planning for Medibank, as he shares insights into his role in marketing operations, highlighting the importance of making it easier for marketers to focus on creativity by removing barriers and ensuring compliance. The conversation touches on the role of the compliance team, collaboration with legal, clinical, and product teams, and the overall focus on customer experience. Discover the unique aspects of Medibank's brand, grounded in the purpose of "better health for better lives." Euan reflects on personal experiences with the brand, emphasizing the loyalty and trust it instills in customers. What does high-impact marketing look like in one of the world’s most highly regulated industries? In this episode of the Brand Intelligence podcast, our host William Tyree, CMO of IntelligenceBank, sits down with Euan Ferguson, Marketing Operations & Planning for Medibank, as he shares insights into his role in marketing operations, highlighting the importance of making it easier for marketers to focus on creativity by removing barriers and ensuring compliance. The conversation touches on the role of the compliance team, collaboration with legal, clinical, and product teams, and the overall focus on customer experience.

Discover the unique aspects of Medibank's brand, grounded in the purpose of "better health for better lives." Euan reflects on personal experiences with the brand, emphasizing the loyalty and trust it instills in customers.

]]> 1993 Cutting through the noise with Ian Faison How can you go from zero to 1.1 million podcast listeners? How can branded content and product placement tie together to reshape the narrative for your customers? To find out, join Ian Faison, CEO of Caspian Studios and William Tyree, CMO of IntelligenceBank to hear how Ian has created some of the world’s most-streamed business podcasts by uniting the idea of branded content and storytelling to satisfy both the listeners and companies he works with. This episode of the Brand Intelligence podcast is a treasure trove of facts and advice that every brand manager should be privy to, as it dives deep into the intricacies of B2B podcasts, the art of well crafted branded content and the strategic significance of media in today’s competitive marketing landscape. Wed, 20 Dec 2023 18:49:00 -0000 Cutting through the noise with Ian Faison full 1 6 IntelligenceBank Unlocking the Power of B2B Marketing and Branded Content with Ian Faison, CEO - Caspian Studios How can you go from zero to 1.1 million podcast listeners? How can branded content and product placement tie together to reshape the narrative for your customers? To find out, join Ian Faison, CEO of Caspian Studios and William Tyree, CMO of IntelligenceBank to hear how Ian has created some of the world’s most-streamed business podcasts by uniting the idea of branded content and storytelling to satisfy both the listeners and companies he works with. This episode of the Brand Intelligence podcast is a treasure trove of facts and advice that every brand manager should be privy to, as it dives deep into the intricacies of B2B podcasts, the art of well crafted branded content and the strategic significance of media in today’s competitive marketing landscape. How can you go from zero to 1.1 million podcast listeners? How can branded content and product placement tie together to reshape the narrative for your customers? To find out, join Ian Faison, CEO of Caspian Studios and William Tyree, CMO of IntelligenceBank to hear how Ian has created some of the world’s most-streamed business podcasts by uniting the idea of branded content and storytelling to satisfy both the listeners and companies he works with.

This episode of the Brand Intelligence podcast is a treasure trove of facts and advice that every brand manager should be privy to, as it dives deep into the intricacies of B2B podcasts, the art of well crafted branded content and the strategic significance of media in today’s competitive marketing landscape.

]]> 2310 Understanding Employer Branding with Ashley Herd What does employer branding and managers have in common? In this episode of the Brand Intelligence podcast, Ashley Herd, Founder of Manager Method talks to host Tessa Court about what employer branding is, why it's important, and how companies and managers can do a better job at it. Ashley also sheds light on why internal employee happiness can make a marketable difference in the way your company is perceived to the outside world. This episode is full of facts and advice that every manager and brand owner should know, and will change the way you look at employee relationships and how they directly effect your companies brand image. Thu, 14 Dec 2023 17:13:00 -0000 Understanding Employer Branding with Ashley Herd full 1 5 IntelligenceBank The importance of employer branding and why brand positioning and employee communication is so critical. What does employer branding and managers have in common? In this episode of the Brand Intelligence podcast, Ashley Herd, Founder of Manager Method talks to host Tessa Court about what employer branding is, why it's important, and how companies and managers can do a better job at it. Ashley also sheds light on why internal employee happiness can make a marketable difference in the way your company is perceived to the outside world. This episode is full of facts and advice that every manager and brand owner should know, and will change the way you look at employee relationships and how they directly effect your companies brand image. What does employer branding and managers have in common? In this episode of the Brand Intelligence podcast, Ashley Herd, Founder of Manager Method talks to host Tessa Court about what employer branding is, why it's important, and how companies and managers can do a better job at it. Ashley also sheds light on why internal employee happiness can make a marketable difference in the way your company is perceived to the outside world. This episode is full of facts and advice that every manager and brand owner should know, and will change the way you look at employee relationships and how they directly effect your companies brand image.

]]> 1614 The importance of DAM, Metadata and AI with John Horodyski If you have ever wondered what a winning metadata strategy looks like, join this conversation featuring John Horodyski, Executive Director at Salt Flats as he talks with Tessa Court and William Tyree through the in’s and out’s of metadata. John takes us on a deep dive into the world of metadata, the unsung hero of content organization. He highlights how the proper application of metadata can significantly enhance accessibility, searchability, and overall workflow efficiency when dealing with digital assets. John demystifies how metadata can revolutionize the way we catalog, find, and utilize our digital resources. Tune in as John takes us on a journey through the intricacies of metadata, the indispensability of digital asset management, and the transformative power of artificial intelligence. Whether you're a marketer, a content strategist, or someone who's simply curious about the forces shaping the digital world, this episode is a must-listen. Mon, 13 Nov 2023 23:04:00 -0000 The importance of DAM, Metadata and AI with John Horodyski full 1 3 IntelligenceBank The importance of digital asset management, metadata and AI in the world of branding. If you have ever wondered what a winning metadata strategy looks like, join this conversation featuring John Horodyski, Executive Director at Salt Flats as he talks with Tessa Court and William Tyree through the in’s and out’s of metadata. John takes us on a deep dive into the world of metadata, the unsung hero of content organization. He highlights how the proper application of metadata can significantly enhance accessibility, searchability, and overall workflow efficiency when dealing with digital assets. John demystifies how metadata can revolutionize the way we catalog, find, and utilize our digital resources. Tune in as John takes us on a journey through the intricacies of metadata, the indispensability of digital asset management, and the transformative power of artificial intelligence. Whether you're a marketer, a content strategist, or someone who's simply curious about the forces shaping the digital world, this episode is a must-listen. If you have ever wondered what a winning metadata strategy looks like, join this conversation featuring John Horodyski, Executive Director at Salt Flats as he talks with Tessa Court and William Tyree through the in’s and out’s of metadata. John takes us on a deep dive into the world of metadata, the unsung hero of content organization. He highlights how the proper application of metadata can significantly enhance accessibility, searchability, and overall workflow efficiency when dealing with digital assets. John demystifies how metadata can revolutionize the way we catalog, find, and utilize our digital resources. Tune in as John takes us on a journey through the intricacies of metadata, the indispensability of digital asset management, and the transformative power of artificial intelligence. Whether you're a marketer, a content strategist, or someone who's simply curious about the forces shaping the digital world, this episode is a must-listen.

]]> 2454 Branding what you can’t see with Tom Kehoe What’s brand strategy like at a multi-billion dollar global brand? Find out as we chat with Univar’s Tom Kehoe, Head of Creative Services and Digital Communications. Listen as Tom reveals his secret weapons to B2B marketing where creativity meets chemistry, where marketing strategy transcends the tangible, and where values steer the ship. Tom Kehoe and host Tessa Court are your guides on this captivating journey, and you won't want to miss a moment of it. As a bonus, listen as Tom reveals how he uses IntelligenceBank to conquer the intricacies and legalities of marketing compliance in a highly regulated market.  Fri, 06 Oct 2023 22:17:00 -0000 Branding what you can’t see with Tom Kehoe full 1 3 IntelligenceBank Building a brand around something most people will never see with Tom Kehoe, Head of Creative Services and Digital Communications at Univar Solutions What’s brand strategy like at a multi-billion dollar global brand? Find out as we chat with Univar’s Tom Kehoe, Head of Creative Services and Digital Communications. Listen as Tom reveals his secret weapons to B2B marketing where creativity meets chemistry, where marketing strategy transcends the tangible, and where values steer the ship. Tom Kehoe and host Tessa Court are your guides on this captivating journey, and you won't want to miss a moment of it. As a bonus, listen as Tom reveals how he uses IntelligenceBank to conquer the intricacies and legalities of marketing compliance in a highly regulated market.  What’s brand strategy like at a multi-billion dollar global brand? Find out as we chat with Univar’s Tom Kehoe, Head of Creative Services and Digital Communications. Listen as Tom reveals his secret weapons to B2B marketing where creativity meets chemistry, where marketing strategy transcends the tangible, and where values steer the ship. Tom Kehoe and host Tessa Court are your guides on this captivating journey, and you won't want to miss a moment of it. As a bonus, listen as Tom reveals how he uses IntelligenceBank to conquer the intricacies and legalities of marketing compliance in a highly regulated market. 

]]> 1955 Ag Marketing & Branding with Georgia Beattie Marketing strategies and challenges in the highly competitive (and highly-regulated) food and commodities industry are revealed as IntelligenceBank CEO Tessa Court discovers the amazing go-to-market journey of Georgia Beattie, CEO of Bulla Farms and Mushroom Saloon. Georgia discusses how she began her journey at age 28 exporting wine to China, and how that evolved into her most current ventures in the world of agriculture and mushroom farming. This conversation will uncover some amazing nuggets of information around how to brand and market in her highly competitive space. Georgia also goes over how IntelligenceBank has helped her marketing strategy and efforts by making her marketing team compete with the much larger companies in the space. If you are a fan of mushrooms, brand marketing, a good David and Goliath story, or just want to hear an amazing journey of an entrepreneur, this episode will be sure to entice your taste buds and grow your understanding of agriculture marketing. Tue, 26 Sep 2023 17:50:00 -0000 Ag Marketing & Branding with Georgia Beattie full 1 2 IntelligenceBank Dig into the world of agricultural marketing and branding with Georgia Beattie, CEO at Bulla Park Marketing strategies and challenges in the highly competitive (and highly-regulated) food and commodities industry are revealed as IntelligenceBank CEO Tessa Court discovers the amazing go-to-market journey of Georgia Beattie, CEO of Bulla Farms and Mushroom Saloon. Georgia discusses how she began her journey at age 28 exporting wine to China, and how that evolved into her most current ventures in the world of agriculture and mushroom farming. This conversation will uncover some amazing nuggets of information around how to brand and market in her highly competitive space. Georgia also goes over how IntelligenceBank has helped her marketing strategy and efforts by making her marketing team compete with the much larger companies in the space. If you are a fan of mushrooms, brand marketing, a good David and Goliath story, or just want to hear an amazing journey of an entrepreneur, this episode will be sure to entice your taste buds and grow your understanding of agriculture marketing. Marketing strategies and challenges in the highly competitive (and highly-regulated) food and commodities industry are revealed as IntelligenceBank CEO Tessa Court discovers the amazing go-to-market journey of Georgia Beattie, CEO of Bulla Farms and Mushroom Saloon. Georgia discusses how she began her journey at age 28 exporting wine to China, and how that evolved into her most current ventures in the world of agriculture and mushroom farming. This conversation will uncover some amazing nuggets of information around how to brand and market in her highly competitive space. Georgia also goes over how IntelligenceBank has helped her marketing strategy and efforts by making her marketing team compete with the much larger companies in the space. If you are a fan of mushrooms, brand marketing, a good David and Goliath story, or just want to hear an amazing journey of an entrepreneur, this episode will be sure to entice your taste buds and grow your understanding of agriculture marketing.

]]> 1974 The Power of Sports Marketing with Lani Evans Marketers, don’t miss this episode of Brand Intelligence as IntelligenceBank CEO Tessa Court and Lani Evans chat about what it’s like to land your dream job in sports marketing, which for Lani has come in the form of F1’s Australian Grand Prix. Join Lani and Tessa as they talk about why they like hiring marketers from the agency world, F1 brand management, brand strategy, creative ways to use social media, how to earn customer loyalty and much more. Lani also discusses how she uses IntelligenceBank to maintain brand compliance and improve productivity. If you’re a CMO or brand manager looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com     Learn more about the Australian Grand Prix at https://www.grandprix.com.au/  Fri, 22 Sep 2023 04:10:00 -0000 The Power of Sports Marketing with Lani Evans full 1 1 IntelligenceBank Formula 1 Brand Marketing and Landing Your Dream Job with Lani Evans, Head of Brand at Australian Grand Prix Corporation Marketers, don’t miss this episode of Brand Intelligence as IntelligenceBank CEO Tessa Court and Lani Evans chat about what it’s like to land your dream job in sports marketing, which for Lani has come in the form of F1’s Australian Grand Prix. Join Lani and Tessa as they talk about why they like hiring marketers from the agency world, F1 brand management, brand strategy, creative ways to use social media, how to earn customer loyalty and much more. Lani also discusses how she uses IntelligenceBank to maintain brand compliance and improve productivity. If you’re a CMO or brand manager looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com     Learn more about the Australian Grand Prix at https://www.grandprix.com.au/  Marketers, don’t miss this episode of Brand Intelligence as IntelligenceBank CEO Tessa Court and Lani Evans chat about what it’s like to land your dream job in sports marketing, which for Lani has come in the form of F1’s Australian Grand Prix. Join Lani and Tessa as they talk about why they like hiring marketers from the agency world, F1 brand management, brand strategy, creative ways to use social media, how to earn customer loyalty and much more. Lani also discusses how she uses IntelligenceBank to maintain brand compliance and improve productivity.

If you’re a CMO or brand manager looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com    

Learn more about the Australian Grand Prix at https://www.grandprix.com.au/ 

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