Attribution Marketing Podcast

#73 Phillip Rivers Talks Marketing Strategies and Talent Acquisition

Fri, 11 Oct 2024 23:06:00 -0000

In this episode of the Attribution Marketing Podcast powered by LeadsRX, host welcomes marketing and sales expert Philip Rivers. Philip shares his journey from launching a clothing brand to founding a jewelry business, and eventually, an email marketing agency. He delves into the significance of email marketing, emphasizing its continued effectiveness despite changes in digital landscapes. He breaks down key email marketing strategies, including lead capture, automations, and campaign hygiene. Philip also discusses the challenges of attribution in marketing due to privacy changes from tech giants. Furthermore, he explains his latest venture in recruiting overseas talent for businesses, highlighting the advantages of outsourcing for small and medium enterprises. To connect with Philip and explore talent outsourcing, visit TalentHQ.co or find him on Twitter (now X) at @thePhilRivers.

#72 Jon Morris on Growing a Top Digital Marketing Agency from Scratch

Mon, 03 Jun 2024 01:20:00 -0000

In this episode of the Attribution Marketing Podcast, we chat with Jon Morris, founder of RISE Interactive, who shares his incredible journey of building one of the world's largest independent digital marketing agencies. Starting from humble beginnings with a $10,000 prize from a business competition, Jon grew RISE Interactive into a powerhouse with $40 million in revenue and 250 employees. He delves into the critical strategies for running a successful agency, the importance of focusing on key performance indicators, and how clients can maximize their agency relationships. Jon also provides insights from his failures and successes, offering valuable lessons for agency owners and business leaders. Tune in to discover Jon's secrets to achieving phenomenal growth and maintaining a high-performing team.

#71 Unlocking the Power of Storytelling in Branding with Deevo Tindal

Mon, 27 May 2024 04:28:00 -0000

#70 Unlocking the Power of Press Releases with Mickie Kennedy

Sun, 24 Mar 2024 17:20:00 -0000

#69 Maximizing Digital Marketing Success: Insights from Fizzi Media's Jason Fisico

Sat, 16 Mar 2024 22:03:00 -0000

#68 Rachel Hernandez breaks down how to leverage content and SEO within an AI driven digital world

Thu, 29 Feb 2024 00:14:00 -0000

In this episode of the Attribution Marketing podcast by LeadsRx, we discuss with Rachel Hernandez, Director of Brand Strategy at Next Net Media, various aspects of digital marketing, particularly focusing on content creation, SEO, and the evolving landscape of online visibility.

Rachel shares her marketing journey, emphasizing her background in content creation and the evolution of storytelling in the digital era. We discuss the importance of brand identity and authenticity in content marketing, especially for enterprises navigating the digital space. We also touch on the impact of AI on SEO strategies, highlighting the significance of topical authority and adapting to changes in search algorithms.

Moreover, Rachel talks through the impending changes with the elimination of third-party cookies and advocates for a shift towards first-party data for retargeting efforts. Rachel underscores the importance of agility in adapting to these changes and optimizing marketing strategies accordingly.

#67 Michael Kaminsky from Recast Talks Through How Brands Can Grow With Marketing Mix Modeling

Mon, 07 Aug 2023 01:28:00 -0000

#66 Jon MacDonald Explains How to Improve Conversions And Why GA4 Will Not Be Enough

Sat, 24 Jun 2023 00:40:00 -0000

#65 Brian Kotlyar From Hightouch Explains Why Your Martech Stack is Not the Answer to Your Growth Problem

Thu, 08 Jun 2023 21:14:43 -0000

#64 Sergey and Andrew of Epom discuss the future of ad tech and emerging trends within the advertising landscape

Fri, 12 May 2023 17:37:00 -0000

#63 How To Track Accurate Attribution With A Complicated Marketing Mix

Sat, 25 Mar 2023 19:52:48 -0000

#62 Dennis Kelly Automates Direct Mail Marketing Through Postalytics

Thu, 23 Feb 2023 04:25:00 -0000

#61 Guide to Attribution in 2023 Explained

Tue, 31 Jan 2023 23:49:00 -0000

We're gonna look at some of the marketing challenges that are facing all marketers in 2023. What that impact will have on your marketing, some opportunities to look forward to, and finally, how to succeed.

#60 Kazuki Ohta of Treasure Data on Customer Data Platforms

Fri, 16 Dec 2022 21:15:54 -0000

Kazuki Ohta has been a pioneer in the big data space as well as the open source space. On todays’ episode we are going to tap him for his expertise and knowledge about how to deal with an ever growing challenge of consumer privacy marketing data, and most importantly, what you can do with all that information to be more successful in your marketing and advertising spend.

#59 Bryan Barletta of Sounds Profitable on Effective Podcast Marketing

Tue, 27 Sep 2022 18:10:46 -0000

Bryan Barletta, a seasoned professional with over 13 years in the ad technology space, talks to us today about Sounds Profitable, insightful content and which ad reads work best.

#58 Amanda Dixon of We Are Barney Discusses What Makes a Great Marketing Agency

Mon, 12 Sep 2022 20:12:00 -0000

Amanda Dixon explains how her firm evaluates agencies and identifies their strengths and weaknesses. If you are looking to scale your agency, or learn what it takes to get your agency sold, then this episode is for you. Along they way Amanda articulates the changes to the marketing landscape and the industry as a whole.

#57 Cookie Deprecation, Privacy Regulation and its Effect on Marketing Explained.

Mon, 05 Sep 2022 19:38:23 -0000

On this episode we are going to be breaking down the concepts of cookie deprecation, privacy regulations and their effect on marketing. I will be helping you learn a little bit about what you can do to overcome these challenges.We’re going to explain what a cookie is and explain the differences between first party and third party data. We’re gonna cover the changes that apple has made in the past several years, as well as some of the changes that are likely to come in the future.Most importantly this episode is focused on what you can do to “future proof” your marketing efforts regardless of the technology or regulatory changes that are on the horizon.

#56 Pete Housley of Unbounce on Marketing in a Downturn Economy

Sun, 31 Jul 2022 22:45:00 -0000

Pete Housley gave a speech four or five years back titled “How Data Saved My Life,” alluding to how he had a few battles in boardrooms with CEOs asking why marketing was not performing. “I would say, excuse me, I’ve got all the data here and you’re just wrong,” Pete said.

As the fairly new CMO of Unbounce (which is the parent company of LeadsRx), he is excited for the opportunity to help businesses and entrepreneurs improve marketing performance with its landing page building technology. And now that LeadsRx and its multi-touch attribution solution are also under the Unbounce wing, he is happy to join the company “in a time when digital marketers hopefully need us most.”

In this episode, Pete pulls from his years of marketing experience – including stints at Proctor & Gamble, two of the biggest department store chains in Canada, the largest internet dating site in Canada, an online men’s clothing store, restaurant chains, and more – to talk about how to market in a downturn economy.

He talks about being a CMO and managing through past recessions, why multi-touch attribution analytics are so critical to understanding marketing performance, customer lifetime value (LTV), customer acquisition costs (CAC), cost per clicks, COVID, inflation, new marketing channels like CTV, and more.

Here’s a related blog on using the right tools to market during a recession, and an Unbounce recession marketing survival toolkit.

#55 Facebook Ads Are Dead? Why You Might Be Struggling and How to Improve

Sat, 02 Jul 2022 21:01:32 -0000

In this episode we break down the specific reasons why your facebook campaigns may be struggling today - and might continue to struggle in the future. If you have any questions on this topic or need help with getting the most out of your facebook campaigns visit leadsrx.com for a demonstration.

#54 E-Commerce Attribution and How it Can Improve Your Sales

Wed, 29 Jun 2022 02:47:15 -0000

#53 Lewis Rothkopf on Measuring What Marketing is Working and Why

Mon, 30 May 2022 18:16:00 -0000

#52 Leif Welch on OTT/CTV Advertising and Attribution

Mon, 09 May 2022 16:28:00 -0000

#51 Justin Bowen of The Great American Home Store Goes Omni-Channel and Full-Funnel with Attribution

Wed, 20 Apr 2022 05:27:18 -0000

Justin Bowen had a major impact on the success of The Great American Home store by implementing a modern and robust marketing department - centered around analytics, data and attribution.

#50 Calvin Lathan from Hybrid Media Services on Measuring Radio and Podcast Advertising for Performance

Thu, 07 Apr 2022 20:10:20 -0000

#49 Pierre Bouvard from Cumulus and Westwood One Covers Audio Advertising Performance

Thu, 17 Mar 2022 07:00:00 -0000

#48 Broadcast Attribution with Brent Lightfoot from iHeart Media

Fri, 25 Feb 2022 08:00:00 -0000

#47 What is Marketing Attribution and What Are the Benefits?

Fri, 11 Feb 2022 04:23:51 -0000

Host Lucas Sommer discusses what marketing attribution is all about and the benefits marketers can expect when doing attribution correctly.

#46 Matthew Chevallard on Fashion, Entrepreneurship and Branding

Sun, 30 Jan 2022 08:00:00 -0000

#45 Jim Maresh On Building a Wine Brand With Great Product and Publicity

Sun, 09 Jan 2022 22:59:00 -0000

#44 Hide My Email, Mail Privacy Protection, iCloud Private Relay: iOS 15 Breakdown

Tue, 21 Dec 2021 22:58:57 -0000

#43 Tracking Mobile App Advertising and In-App Events

Tue, 21 Dec 2021 22:53:14 -0000

#42 Navigating The New Data Policies For Data Privacy

Wed, 24 Nov 2021 20:02:00 -0000

#41 How iOS 15 Impacts E-mail Marketing

Wed, 24 Nov 2021 19:51:48 -0000

#40 Dr. Miami and Rosy Zion Explain HIPAA Compliance and the Customer Journey

Mon, 25 Oct 2021 23:12:01 -0000

#39 The Importance of Personalization in Performance Marketing with Selle Evans

Mon, 11 Oct 2021 21:07:18 -0000

#38 CEO Stu Crum Explains How the Customer Experience Impacts Marketing

Mon, 27 Sep 2021 23:24:48 -0000

#37 Masc Medical Talks Healthcare Recruiting And Marketing Attribution

Tue, 14 Sep 2021 21:34:59 -0000

#36 Debbie Horwitz from Kreative Kontent Talks Authenticity in Marketing

Mon, 30 Aug 2021 02:33:56 -0000

#35 Deepa Garg Talks Performance Marketing and Finding Your Purpose

Mon, 26 Jul 2021 07:00:00 -0000

Deepa Garg, from Prosperity Digital Marketplace, talks about purpose driven marketing and using that as the foundation for your entire customer journey. Through her role in various non-profit and for-profit organizations Deepa has driven marketing performance by keeping these multi-channel marketing strategies in mind.

#34 Paul Deraval Talks Marketing Reports And The Importance Of Knowing Your Customers Data

Mon, 12 Jul 2021 16:12:52 -0000

Paul Deraval took his background in web design, web applications and software development, along with experience angel investing in a startup digital agency, to found NinjaCat, which provides marketing teams with an all-in-one platform to store, report, monitor, and analyze marketing performance data at scale.

In this episode, he talks about how that agency experience created a “light bulb” moment of helping agencies – or any marketer, really – tackle the challenge of proving to their clients the value their services provide to them. Greatly improved client reporting became his mission and the mission of his company.

Paul discusses his 8-year journey with building and perfecting NinjaCat and talks about, among other things:

· Using marketing analytics and data derived therefrom to monitor marketing effectiveness, hit client goals, analyze data (including from attribution), and optimize return on ad spend

· Helping agencies, NinjaCat’s core client profile, bring data to life with storytelling

· Using NinjaCat’s superpower of “wherever this marketing data lives in, in all these different silos, we can ingest that data wrangle that data, harmonize it, normalize it so that you can tell any data story you want.”

· Helping marketers get the data right so it can properly be aggregated

· Emphasizing the importance of having a data strategy up front, though NinjaCat can help if you have not strategized properly, if at all

Listen to the episode for this and many more great insights from Paul.

#33 Cristina Mas On Building Her Own Agency And Utilizing Influencer Marketing For Your Brand

Mon, 28 Jun 2021 20:44:25 -0000

On today's episode, we have Cristina Mas from C I M consulting. One of the leading marketing creative and public relations firms in south Florida. Cristina has worked with brands from all around the country and all around the world. To get more out of that creative push and creative messaging.

#32 Bryan Lozano on Transitioning to 1st Party Data

Tue, 01 Jun 2021 06:09:00 -0000

Bryan Lozano from LeadsRx discusses how to transition to a first party ecosystem for your data. As third party cookies are depreciated, and consumer privacy continues to be protected, the need to collect first party data from your customers is now more important than ever.

#31 Noz Urbina On Content Marketing and Building Trusted Relationships with Customers

Sun, 16 May 2021 05:09:00 -0000

Visit http://bit.ly/ox-leadsrx for your chance to win free tickets to this years https://omnichannelx.digital/ conference.

On today's episode, we have Nas Urbina who is a globally recognized leader in the field of content strategy and customer experience. He literally wrote the book on content strategy for organizations.

#30 Frans Riemersma of MarTechTribe discusses software selection secrets at the enterprise level

Fri, 30 Apr 2021 05:48:14 -0000

In this episode we have Frans Riemersma, who is the number one MarTech influencer in the Netherlands, and a thought leader all throughout Europe. He's passionate about marketing technology and for decades he's been designing technology stacks for companies like HP Adidas. Audi Unilever, Phillips, Ikea, and everything in between. Frans explains how years of marketing, software development and consulting have lead him to a software selection process which works. Learn how to avoid costly mistakes selection the wrong vendors and how to get the right people in the room to make the decision.

Connect with Frans on LinkedIn and on martechtribe.com.

#29 Podcast Advertising, Digital Ad Insertion and Tracking Performance - Daryl Battaglia of Triton Digital

Tue, 13 Apr 2021 08:00:00 -0000

The burgeoning podcast industry presents an interesting opportunity for not only typical direct response, DTC businesses who have been taking advantage of the exposure for some time, but traditional brands and multimedia advertisers and the traditional mega agencies that represent them are looking to reach these audio platform audiences as well. So says Daryl Battaglia, SVP, Market Development & Strategy at Triton Digital.

While podcasting is still a new and emerging medium, dynamic ad insertion is a huge benefit to advertisers wanting to reach listeners of new program, as well as evergreen content that someone could download and listen to months or years after the episode originally aired.

Battaglia talks about measuring podcast ad effectiveness, the increasing supply of podcast content that keeps coming and adds to the advertising inventory, the Spotify effect (or lack thereof) on the podcasting industry, and more in this episode.

#28 Influencer Marketing and Attribution with Kyle Hjelmeseth of G and B Digital Management

Fri, 02 Apr 2021 20:00:00 -0000

Kyle is an industry pioneer pushing forward a lot of the new strategies and tactics in influencer marketing. And we've brought him on the show to talk about how influencer marketing can be applied to enterprise businesses, as well as direct to consumer businesses, B2B businesses, and everything in between.

https://www.linkedin.com/in/kylehjelmeseth/

https://www.instagram.com/kylehjelmeseth/?hl=en

https://gb-dm.com/team

#27 B2B Content Marketing and Attribution with Margie Agin

Sun, 21 Mar 2021 17:57:18 -0000

It is so common and so difficult, for companies to not understand what's working and what's not - or not even have a methodology for figuring that out. We have to know what is working because businesses need to actually care about driving from the opportunity stage to a closed won stage.

#26 The CLOSER outbound sales formula from LeadRoll.co and Tyler Kemp

Wed, 24 Feb 2021 06:56:15 -0000

#25 B2B Marketing Secrets from Ruth Stevens

Fri, 05 Feb 2021 21:00:00 -0000

Learn from guest Ruth Stevens as she breaks down critical lessons in B2B marketing. These tried and true lessons are even more important in todays B2B marketing landscape.

#24 The Future of Content Writing with Jeff Coyle and MarketMuse

Tue, 19 Jan 2021 09:31:59 -0000

#23 Common Automotive Marketing Mistakes to Avoid

Sun, 10 Jan 2021 08:29:00 -0000

Sarah Carnes and Matt Stoffel from 9 Clouds explain some of the common automotive marketing mistakes they see automotive dealers making day in and day out.

#22 The Evolution of Radio Attribution with Radio Active Media

Mon, 21 Dec 2020 00:44:44 -0000

Jeff Pollak and Anne Marie Broast from Radio Active Media break down how radio has evolved to compete against digital advertising products - by utilizing attribution.

Advertisers from all industries are demanding measurement and performance metrics to help justify their ad spend on any particular channel - this requires multi-touch attribution, the next evolution of radio.

Learn from Jeff and Anne Marie as they explain how vanity numbers and text messages aren't telling the whole story - radio builds relationships, is a much more intimate channel and not with attribution, its effectiveness can be properly attributed.

#21 Bill King from Frase.io on Content Optimization, SEO and Attribution

Mon, 14 Dec 2020 07:05:34 -0000

Bill King talks about Frase.io and it's content optimization software - and how the search engine optimization (SEO) game has changed dramatically over the past few years. No longer will a volume of content work, you need to have the most competitive article - the best answer - to the query if you how to rank. Bill discusses the four key pillars to a solid content marketing strategy:

Informational queries - what is x
Commercial queries - companies for x
Transactional queries - reviews for company x
Navigational/branded queries - company x pricing

If you want to learn how to have your content compete in today's landscape, listen to this episode from Bill King and Frase.io.

#20 Attribution for SaaS Products + How to Win on Pinterest - David Christopher of Tailwind

Mon, 30 Nov 2020 08:00:00 -0000

David Christopher discusses his three stages of Attribution growth - and how it impacted Tailwind’s ability to sign up and convert new customers Here are the stages:

Stage One:

Build a monster spreadsheet

Troubles with last click and first click

Tracking leads, signups, upgrades and advocacy

Lack of buy in and internal adoption

Stage Two:

Get channel owners to buy in to attribution data

Upgrading to Weighted Multi Touch via LeadsRx

Better data, more realistic, more accurate

Action items and Insights embraced by the team

Stage Three:

How to use content attribution to correlate to upgrades

How to rewire the whole marketing engine

Branded ads and attribution

Customer lifetime value

Democratization of data

Along the way we cover how Tailwind helps you get the most out of your Pinterest advertising campaigns.

#19 Advertising Intelligence and Multi-Touch Attribution - Ryan Hansen Founder of LumenAd

Mon, 23 Nov 2020 08:00:00 -0000

#18 The Truth About Podcast Attribution | Bryan Barletta of Sounds Profitable

Sat, 14 Nov 2020 06:21:00 -0000

Podcast consumption is growing – and so are podcast ad budgets.

Podcast ads are unique when it comes to attribution – part digital, part broadcast, part i’ll download this now, but listen to it later.”

Bryan Barletta of SoundsProfitable.com (a great source for podcast industry news), discusses how the podcast adverting industry works – and how you can make it work for you.

Topics include:

Spotify’s uniquely dominate “Walled Garden” (since recording this episode, they announced the acquisition of Megaphone)
How to approach podcast advertising for what it is, not trying to treat it like digital
What metrics are possible in podcast advertising
The dominance of host read advertising
The future of podcast advertising tech

#17 Nick Heitz from Twitch Explains Ad Performance at the Enterprise Level

Sat, 31 Oct 2020 17:31:18 -0000

Nick Heitz from Twitch discusses how enterprise advertisers use branded content to influence consumer perception. The most effective campaigns were omni-channel platform first strategies where one piece of creative is customized for each platform where that messaging lives.

Nick believes the trend will be for brands to move to subscription models to learn more about their customers and to build their own value - rather than building audiences on other platforms (social media). Creator and community driven platforms - Pelaton, TikTok, Twitch - have a much stronger value proposition to their customers and their advertisers.

Quality advertisers are trying to add to the platform’s experience and audience - rather than to absorb people’s time or disrupt them into taking action. As Nick says, “Meet your consumers where they are, rather than interrupting them.”

#16: Legal Marketing and Case Acquisition with Spencer Aronfeld

Sun, 25 Oct 2020 06:21:00 -0000

Spencer Aronfeld breaks down how he started his law firm over 30 years ago - and build it's brand with authenticity and trust. As a Miami personal injury attorney, Spencer has consistently used content marketing, SEO and targeted advertising to grow his practice.

#15: Organic Content Marketing and Customer Experience | Preston Clark of Law Insider

Sat, 10 Oct 2020 18:29:00 -0000

#14 Customer Experience, Multi-Touch Campaigns and SalesForce with Alex Yackery of Venture Solar

Fri, 02 Oct 2020 21:19:52 -0000

Alex Yackery of Venture Solar breaks down how he grew his organization to become one of the best solar companies in the North East region. Venture Solar has deployed more than 20 different marketing channels ranging from radio and TV to kiosks in supermarkets, but across all channels several elements were critical to their tremendous growth:

The Customer Journey: The company focused on the entire customer journey and invested in each step along the way. All touchpoints with the customer reinforced the brand promise and built both awareness and trust.
The Customer Experience: The marketing team's job wasn't over once a lead was secured - instead the business iterated and improved on all touchpoints from the first digital click to the follow up after installation. Referrals and positive reviews delivered increased growth rates and inbound lead flow.
Measurement and Attribution: All campaigns received unique tracking links, phone numbers and metrics so that the source of leads, and ultimately closed deals, was known. By incorporating both the cost of those campaigns, and the revenue from closed deals, the business was able to scale customer acquisition profitably.

#13 High Volume Creative - How to Find Out What Works With Social Media Advertising

Mon, 28 Sep 2020 20:00:00 -0000

#12 How Digital Agencies Can Include "Broadcast" to Be Truly Full-Service and Omni-Channel

Thu, 24 Sep 2020 19:46:00 -0000

#11 The Marketing Technology Landscape with Scott Brinker

Thu, 17 Sep 2020 00:21:00 -0000

#10 The Truth About Broadcast and Digital Ad Performance

Thu, 10 Sep 2020 22:27:00 -0000

#9 Richard Brauns on Automotive Advertising

Fri, 04 Sep 2020 08:00:00 -0000

Broadcast advertising works, and no industry puts it to better use than automotive sales. “The consumer is not in charge of how and when something is broadcast over the airwaves,” says Richard Brauns, Senior Partner at JKR Automotive Advertising & Marketing, one of the top automotive-only ad agencies helping 110 dealerships nationwide.

Brauns, who has auto dealership sales and marketing in his blood and who was a client before he bought the agency, joins LeadsRx Marketing Director Lucas Sommer as a guest on Episode 8 of the Attribution Marketing Podcast. They discuss the impact the COVID-19 pandemic had on the automotive industry, why used car values skyrocketed in 2020, how little auto dealerships have changed over the years, and why broadcast continues to be the No. 1 driver of traffic to auto dealer websites and showrooms – up to 70% lift with good, strong campaigns.

Dealer and car manufacturer radio and TV advertising is all about branding, Brauns said. He cited his 20-something daughter who doesn’t own a TV, uses paid music streaming apps to avoid all advertising, and who uses he and his wife’s Netflix account (again, no ads). While pursuing her master’s degree in Birmingham, Alabama – home to several car dealers JKR represents – she kept saying to her friends “those are my dad’s ads” she was hearing.

#8 Matt Finn of MarketForce Discusses Marketing in Europe

Fri, 28 Aug 2020 13:00:00 -0000

Featuring Matt Finn, Senior Manager of Strategy and Business Development at MarketForce, a full-service global digital marketing agency focused on ecommerce performance. Finn sheds light on what it takes to market successfully in the EU, which can be tricky as each country has its own nuances. While sometimes lifting and shifting brand campaigns from North America can be effective, more so in the United Kingdom, that may not work in Germany or France.

#7 Media Buying Success with Scott Stewart of VMC Media

Mon, 24 Aug 2020 08:00:00 -0000

#6 Jeff Cohen on How to Crush Amazon Advertising

Mon, 10 Aug 2020 15:00:00 -0000

In this episode we interview Jeff Cohen of SellerLabs.com on the ins and outs of Amazon advertising. Unlike other digital ad networks like Google and Facebook, Amazon has a direct connection between the ad and the conversion. This allows for a host of new strategies to be deployed in this pay to play environment.

#5 Pierre Bouvard - The Truth About Media for DTC

Mon, 13 Jul 2020 13:49:00 -0000

Direct-to-consumer brands should undoubtedly consider broadcast as an effective marketing channel, says Pierre Bouvard, Chief Insights Officer of Westwood One. In this episode, he reveals insights from the second annual Westwood One-LeadsRx Direct-to-Consumer Media Attribution and Awareness Report that found radio and TV delivered 7 times the lift of Google and Facebook during the study time period.

Broadcast is a vital tool for creating brand awareness and, Pierre shares, the more brand-building you do, the easier lower-funnel actions become. After all, the job of advertising is to remind consumers of brands so when they are ready to act and buy, they remember your brand, and TV and radio are ideal for doing so, he adds. Enjoy this episode and see the Westwood One blog and LeadsRx blog that unpack the study a bit further.

There were several other articles mentioned in this episode that are great follow up resources to review.

#4 Peter Shankman - Listening to Your Customers

Wed, 08 Jul 2020 19:58:00 -0000

Peter Shankman, founder of HARO and serial entrepreneur, discusses how listening your customers is still a tried and true way of optimizing your customer's experience.

#3 Customer Centric Marketing

Mon, 15 Jun 2020 15:00:00 -0000

In this episode we discuss the importance of keeping the customer at the center of everything you do. With customer centric marketing, your prospects have a better experience reaching their goal and your organization experiences a lower cost per acquisition.

#2 How to Get Actionable Data From Your Marketing Campaigns

Mon, 08 Jun 2020 15:00:00 -0000

In this episode we will cover the variety of data available to marketers and highlight what data is important to keep an eye on.

#1 Podcast Overview

Mon, 01 Jun 2020 15:00:00 -0000