The Art of Sway

Episode 64: The Art of Sway + Maverick Mindshare: The Ultimate Guide to Influencer Campaign Briefs

Mon, 11 May 2026 10:00:00 -0000

This episode explores the art and science of briefing creators effectively. Danielle Wiley and Casey Benedict discuss best practices, common pitfalls, and innovative strategies for crafting impactful briefs that inspire creativity and ensure campaign success.

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Episode 63: The Art of Sway + Maverick Mindshare: The Hidden Costs of Influencer Gifting and Gamification

Mon, 04 May 2026 10:00:00 -0000

This episode explores the evolving landscape of influencer marketing, focusing on the trend of brands trying to get free content from influencers through schemes like gifting and gamification. It critically examines the implications for influencers, brands, and the industry at large, emphasizing the importance of fair compensation and authentic community building.

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Episode 62: The Art of Sway + Maverick Mindshare: The Hidden Layers of Influencer Campaigns: Managers, Brokers, and Creators

Mon, 27 Apr 2026 17:06:00 -0000

This episode revisits the evolving landscape of influencer management, exploring the complexities of working with managers, brokers, and creators. It offers insights into communication best practices, managing relationships, and navigating industry shifts to optimize campaign success.

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Episode 61: The Art of Sway + Maverick Mindshare: Measuring Success in Influencer Marketing: Beyond Vanity Metrics

Mon, 20 Apr 2026 16:48:00 -0000

This episode explores the evolving landscape of influencer marketing, focusing on measurement, accountability, and the industry's readiness for new standards. Danielle Wiley and Casey Benedict share insights on how to effectively measure success, the importance of qualitative data, and the future of influencer marketing in a data-driven world.

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Episode 60: The Art of Sway + Maverick Mindshare: Streamlining Influencer Marketing with AI: Challenges and Solutions

Mon, 13 Apr 2026 10:00:00 -0000

This conversation explores the current state of AI in content moderation, influencer marketing, and data analysis, highlighting the gaps, challenges, and potential for AI to streamline processes while emphasizing the importance of human oversight.

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Episode 59: The Art of Sway + Maverick Mindshare: The Truth About Casting in Influencer Marketing

Mon, 06 Apr 2026 10:00:00 -0000

In this episode, Danielle Wiley and Casey Benedict explore the misconceptions and terminology in influencer marketing, focusing on the problematic use of 'casting' and its implications. They discuss industry nuances, the shift from influencer to creator, and the importance of authentic content creation.

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Episode 58: The Art of Sway + Maverick Mindshare: The Future of AI in Influencer Marketing: Opportunities and Risks

Mon, 16 Mar 2026 10:00:00 -0000

In this engaging conversation, Danielle Wiley and Jon Crowley explore the implications of AI-generated videos and avatars in marketing and influencer culture. They discuss the potential for disruption, ethical concerns, and the future of content creation in a world increasingly driven by AI technology.

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Episode 57: The Art of Sway + Maverick Mindshare: The Future of Influencer Marketing: Beyond the Buzz

Mon, 09 Mar 2026 10:00:00 -0000

In this engaging conversation, Danielle Wiley and Casey Benedict dissect the evolving landscape of influencer marketing, analyzing recent industry debates, Unilever's influencer strategies, and the true value of influencer content in modern marketing ecosystems.

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Episode 56: The Art of Sway + Maverick Mindshare: Mastering Influencer Campaigns: Avoiding Common Snafus

Mon, 02 Mar 2026 11:00:00 -0000

This episode dives into common snafus in influencer marketing, focusing on deadlines, communication, and contractual misunderstandings. Hosts Casey and Danielle share real-world examples and practical insights to help brands and influencers navigate these challenges effectively.

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Episode 55: The Art of Sway + Maverick Mindshare: The Bright Side of Influencer Marketing: Embracing Positivity

Mon, 23 Feb 2026 11:00:00 -0000

In the fast-paced world of influencer marketing, it’s easy to get bogged down by the negative noise. But what if we shifted our focus to the positive changes and opportunities emerging within this space? In this post, we’ll explore several uplifting insights from a recent conversation with industry experts Danielle Wiley and Casey Benedict, highlighting the breakthroughs and benefits of influencer marketing today.

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Episode 54: The Art of Sway + Maverick Mindshare: The Influencer Marketing Debate: Is It Dead?

Mon, 16 Feb 2026 11:00:00 -0000

In this conversation, Danielle Wiley and Casey Benedict explore the evolving landscape of influencer marketing, discussing its current state, misconceptions, and the transition from influencers to creators. They delve into the challenges faced by the industry, the importance of authenticity, and the need for adaptation in marketing strategies. The discussion also touches on the impact of AI and the necessity for genuine connections in influencer partnerships, concluding with a commitment to focus on positive aspects in future conversations.

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Episode 53: The Art of Sway + Maverick Mindshare: Influencer Ambassador Programs: Are They Worth It?

Mon, 09 Feb 2026 11:00:00 -0000

In this conversation, Danielle Wiley and Casey Benedict explore the complexities of influencer marketing, particularly focusing on the effectiveness and pitfalls of long-term ambassador programs. They discuss the importance of understanding brand needs, the balance between one-off campaigns and long-term partnerships, and the significance of building relationships with influencers. The dialogue emphasizes that while ambassador programs can be beneficial, they are not necessary for every brand and can lead to challenges if not approached thoughtfully. The speakers advocate for a more nuanced understanding of influencer marketing strategies, encouraging brands to consider their unique circumstances before committing to long-term contracts.

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Episode 52: The Art of Sway + Maverick Mindshare: Do Influencer Tiers Still Matter?

Mon, 26 Jan 2026 11:00:00 -0000

In this conversation, Danielle Wiley and Casey Benedict explore the complexities of influencer marketing, discussing various aspects such as the differences between platforms like YouTube and TikTok, the importance of content quality, and the challenges of influencer compensation. They delve into the metrics that matter, the nuances of influencer tiers, and the impact of brand trust on influencer partnerships. The discussion highlights the evolving landscape of digital marketing and the strategies that can lead to successful campaigns.

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Episode 51: The Art of Sway + Maverick Mindshare: Horror Stories from the Influencer Trenches

Mon, 19 Jan 2026 11:00:00 -0000

In this conversation, Danielle Wiley and Casey Benedict explore the complexities of influencer marketing, focusing on the challenges posed by influencer contracts and the often tumultuous relationships between agencies and influencers. They share personal horror stories from their experiences, highlighting the importance of professionalism, clear communication, and the role of talent managers in navigating these relationships. The discussion emphasizes the need for accountability and the impact of negative experiences on agency operations, while also hinting at the potential for future discussions on the topic.

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Episode 50: The Art of Sway + Maverick Mindshare: Contracts and Ethics in Influencer Marketing

Mon, 12 Jan 2026 11:00:00 -0000

In this conversation, Danielle Wiley and Casey Benedict discuss the complexities of influencer marketing, particularly focusing on contractual obligations and the ethical considerations surrounding influencer partnerships. They reflect on the importance of professionalism, the different standards applied to influencers compared to traditional media, and the need for brands to foster positive relationships with influencers. The discussion also touches on the evolving nature of social media algorithms and the implications for content longevity.

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Episode 49: The Art of Sway + Maverick Mindshare: Navigating Influencer Marketing Holiday Challenges

Mon, 15 Dec 2025 11:00:00 -0000

In this conversation, Danielle Wiley and Casey Benedict reflect on the challenges and strategies of marketing during the holiday season. They discuss the importance of timing in launching campaigns, the dynamics of influencer relationships, and the impact of budget constraints on marketing strategies. The conversation emphasizes the need for creativity under pressure and the value of agency expertise in navigating these complexities, especially during a busy time of year.

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Episode 48: The Art of Sway + Maverick Mindshare: 2026 Influencer Marketing Predictions

Mon, 08 Dec 2025 11:00:00 -0000

In this conversation, Danielle Wiley and Casey Benedict discuss the challenges of year-end client demands, the evolving landscape of marketing predictions for 2026, and the importance of creative concepts in influencer marketing. They explore the shift towards lo-fi content, the rise of creators building their own communities, and the anticipated comeback of long-form content. The discussion also touches on the trend of social-first product drops and the need for brands to adapt to these changes in the marketing ecosystem.

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Episode 47: The Art of Sway + Maverick Mindshare: Gratitude and Reflection: A Thanksgiving Special

Mon, 24 Nov 2025 11:00:00 -0000

In this engaging conversation, Casey Benedict and Danielle Wiley reflect on gratitude, the impact of social media on parenting, and the evolution of their careers. They discuss the importance of community, continuous learning, and the relationships they've built in the marketing industry. The conversation also touches on their Thanksgiving traditions, highlighting the joy of culinary experiences and family gatherings.

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Episode 46: The Art of Sway + Maverick Mindshare:Can We Not? Influencer Marketing Requests That Need to Go

Mon, 17 Nov 2025 11:00:00 -0000

In the ever-evolving landscape of influencer marketing, certain practices have become outdated and ineffective. On this week's podcast episode, industry experts Danielle Wiley and Casey Benedict candidly discuss the trends and requests they wish would disappear from the influencer marketing realm. Their insights shed light on the importance of adapting to new consumer behaviors and the need for brands to trust their agencies for strategic guidance.

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Episode 45: The Art of Sway + Maverick Mindshare: Who Owns the Content? Let’s Talk Usage Rights

Mon, 27 Oct 2025 10:00:00 -0000

In this conversation, Danielle Wiley and Casey Benedict explore the evolving landscape of influencer marketing, particularly focusing on content usage rights and the complexities of influencer contracts. They discuss the historical context of content ownership, the current trends in pricing and usage rights, and the importance of effective collaboration between brands and influencers to achieve successful marketing outcomes.

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Episode 44: The Art of Sway + Maverick Mindshare: Roundup of Lessons Learned from the Second NIIMBUS Summit

Mon, 20 Oct 2025 10:00:00 -0000

In this conversation, Danielle Wiley and Casey Benedict discuss the recent NIIMBUS conference, focusing on key insights from keynote speaker Sarah Watson, the challenges of navigating the influencer marketing landscape, and the importance of metrics and team dynamics. They explore creative approaches to influencer campaigns and the complexities of budgeting and RFPs in the industry.

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Episode 43: The Art of Sway + Maverick Mindshare: Keep, Kill, Evolve: An Influencer Marketing Game

Mon, 13 Oct 2025 10:00:00 -0000

In this engaging conversation, Danielle and Casey explore the evolution of influencer marketing, the impact of AI on podcasting, and the nostalgic reflection on past marketing strategies. They discuss the decline of Twitter parties, the rise of affiliate marketing, and the nuances of influencer relationships, including crisis communications and the transition from bloggers to paid spokespeople. The conversation wraps up with thoughts on the future of blogging and the importance of long-form content.

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Episode 42: The Art of Sway + Maverick Mindshare: Fans vs. Fit: Removing Bias in Influencer Recruitment

Mon, 06 Oct 2025 10:00:00 -0000

In this week's conversation, Danielle and Casey explore the complexities of influencer marketing, focusing on the importance of understanding parasocial relationships, authenticity, and the challenges of client expectations. They discuss how influencer crushes can cloud judgment in recruitment, the role of trust in influencer effectiveness, and the need for diverse influencer selection. The conversation also touches on the regulatory aspects of authenticity and the dangers of aspirational marketing, concluding with insights on improving client relationships and decision-making processes.

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Episode 41: The Art of Sway + Maverick Mindshare: Experiential Marketing: Engaging Gen Z in Real Life

Mon, 29 Sep 2025 10:00:00 -0000

In this conversation, Danielle and Casey explore the evolving landscape of marketing to Gen Z, emphasizing the importance of in-person connections and experiential marketing. They discuss how brands can facilitate real-world interactions, understand the cultural context of Gen Z, and the role of community in building brand loyalty. The discussion highlights the shift from high-production marketing to more authentic, lo-fi experiences that resonate with younger audiences.

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Episode 40: The Art of Sway + Maverick Mindshare: AI and Influencer and Affiliate - What a Mess!

Mon, 22 Sep 2025 10:00:00 -0000

In this conversation, Danielle and Casey explore the nuances of authenticity in conversations, the impact of AI on influencer marketing, and the misconceptions surrounding influencer effectiveness. They discuss the importance of community and human touch in marketing strategies, share personal experiences, and reflect on the future of influencer marketing in the age of AI.

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Episode 39: The Art of Sway + Maverick Mindshare: The Rise of Full-Time Creators on LinkedIn

Mon, 15 Sep 2025 10:00:00 -0000

In this conversation, Danielle and Casey discuss the rise of full-time creators, the challenges posed by algorithms on platforms like LinkedIn, and the impact of rage bait on engagement. They explore the distinction between creators and influencers, the importance of authenticity in content creation, and the pressures of maintaining personal integrity while navigating the demands of social media. The discussion highlights the complexities of content creation in a digital landscape increasingly dominated by professional creators and the strategies needed to stand out.

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Episode 38: The Art of Sway + Maverick Mindshare: Navigating Influencer Marketing: Agency vs. In-House

Mon, 08 Sep 2025 10:00:00 -0000

In this conversation, Danielle and Casey discuss the pros and cons of hiring an influencer marketing agency versus managing influencer marketing in-house. They explore various factors that influence this decision, including brand size, expertise, and cost-effectiveness. The discussion emphasizes the value of agency services in navigating the complexities of influencer marketing and the potential benefits of collaboration between in-house teams and agencies.

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Episode 37: The Art of Sway + Maverick Mindshare: Influencer Marketing Ambassadorships - A Double-Edged Sword

Mon, 01 Sep 2025 10:00:00 -0000

In this conversation, Danielle and Casey explore the complexities of influencer marketing, focusing on the challenges and benefits of ambassadorships versus one-off collaborations. They discuss the importance of ethics in social media, the dynamics of long-term relationships, and the role of data in making informed decisions. The conversation also touches on the realities of seasonal campaigns and the cost implications of managing influencer relationships in-house. Overall, the discussion emphasizes the need for brands to build genuine connections with influencers while navigating the evolving landscape of social media marketing.

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Episode 36: The Art of Sway + Maverick Mindshare: Is Influencer Pricing Really a Black Box?

Mon, 25 Aug 2025 10:00:00 -0000

In this conversation, Danielle and Casey explore the complexities of influencer marketing, particularly focusing on pricing standards, agency fees, and the challenges of transparency in the industry. They discuss the 'black box' nature of influencer compensation, the discrepancies in agency fees, and the emotional dynamics involved in negotiations. The conversation emphasizes the need for better understanding and standardization in influencer marketing practices, while also highlighting the role of agencies in navigating these challenges.

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Episode 35: The Art of Sway + Maverick Mindshare: Fresh, New, Back to School Vibes in the Influencer Marketing World

Mon, 18 Aug 2025 10:00:00 -0000

In this episode, Danielle and Casey reflect on the transition into fall and the upcoming Q4, discussing the evolving landscape of influencer marketing. They explore trends, the importance of community engagement, and the impact of lo-fi content. The conversation also touches on the challenges of niche influencer marketing and the decision-making processes brands face when allocating budgets for influencer campaigns. As they look ahead, they invite listener input for future episodes and emphasize the ongoing relevance of influencer marketing in today's digital landscape.

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Episode 34: The Art of Sway + Maverick Mindshare: Takeaways from the Ad Age Small Agency Conference

Mon, 04 Aug 2025 10:00:00 -0000

In this conversation, Danielle and Casey discuss their experiences at the Ad Age Small Agency Conference, focusing on the evolving definitions of independent agencies, the importance of female agency owners, and the implications of private equity in the agency landscape. They also delve into a debate on agency structures, contrasting traditional employment models with freelance-based approaches, and explore the role of AI in creative processes. Personal anecdotes and reflections on networking highlight the significance of community in the industry.

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Episode 33: The Art of Sway + Maverick Mindshare: In-House Influence: A New Face of Brand Content

Mon, 14 Jul 2025 10:00:00 -0000

In this conversation, Danielle and Casey discuss the trend of brands hiring in-house influencers to create content. They explore the implications of this trend on authenticity, the evolution of content creation, and the role of technology in making content production more accessible. They also touch on the concept of employee influencers and how brands can leverage their expertise. The discussion highlights the importance of understanding the distinction between influencers and creators and how brands can navigate their relationships with both to enhance their marketing strategies.

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Episode 32: The Art of Sway + Maverick Mindshare: Unpacking Uncomfortable Truths in Influencer Marketing

Mon, 07 Jul 2025 10:00:00 -0000

In this conversation, Danielle and Casey explore the uncomfortable truths surrounding influencer marketing, discussing the evolution from long-form to short-form content, the maturation of influencer content, and the challenges faced by brands and agencies in the current landscape. They emphasize the importance of authenticity, the changing perceptions of followers, and the necessity of strategic thinking in influencer partnerships.

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Episode 31: The Art of Sway + Maverick Mindshare: Navigating the Buzz: Influencer Marketing After Cannes & VidCon

Mon, 30 Jun 2025 10:00:00 -0000

In this conversation, Danielle and Casey reflect on the recent Cannes and VidCon events and discuss the evolving landscape of influencer marketing. They explore the distinction between creators and influencers, the importance of creator briefs, and the dynamics of long-term partnerships versus one-off collaborations. The discussion also touches on the challenges brands face in managing influencer relationships and the necessity of having a knowledgeable agency to navigate these complexities. Through case studies and personal insights, they emphasize the need for clear communication and strategic alignment between brands and influencers to achieve successful marketing outcomes.

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Episode 30: The Art of Sway + Maverick Mindshare: Understanding the Impact of Influencer Marketing Campaigns

Mon, 23 Jun 2025 10:00:00 -0000

In this conversation, Danielle and Casey explore the complexities of influencer marketing, focusing on the importance of metrics beyond just vanity numbers. They discuss the evolution of these metrics, the significance of relationships in influencer campaigns, and the insights that can be gained from analyzing campaign performance. The conversation emphasizes the need for a deeper understanding of the creative strategies involved in influencer marketing and the role of communication within organizations to ensure successful campaigns. They also touch on the shift towards solution selling in influencer marketing and the impact of technology on the industry.

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Episode 29: The Art of Sway + Maverick Mindshare: The Evolution of our Social Media Careers

Mon, 16 Jun 2025 10:00:00 -0000

In this conversation, Danielle and Casey explore the evolution of influencer marketing, discussing the challenges and changes in business models, the impact of social media trends, and the importance of community building in the digital space. They reflect on their experiences in the industry, including memorable campaigns and the shift from traditional influencer engagement methods to more innovative approaches.

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Episode 28: The Art of Sway + Maverick Mindshare: The Future of Advertising: Creative Over Targeting

Mon, 09 Jun 2025 10:00:00 -0000

In this conversation, Danielle and Casey discuss the evolving landscape of advertising, particularly the shift from traditional demographic targeting to a focus on creative content that resonates with audiences. They explore the role of influencer marketing, the differences between lo-fi and hi-fi content, and the impact of celebrities in advertising. The discussion highlights the importance of creating tailored content for different audiences and the future of marketing strategies in a rapidly changing digital environment.

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Episode 27: The Art of Sway + Maverick Mindshare: KPIs: From Impressions to Meaningful Metrics

Mon, 02 Jun 2025 10:00:00 -0000

In this conversation, Danielle and Casey explore the intricacies of the sales funnel through the lens of influencer marketing. They discuss the importance of awareness at the top of the funnel, the evolution of KPIs from impressions to video views, and the significance of building trust with consumers. The dialogue also touches on the necessity of brand lift studies, the challenges posed by legacy marketing systems, and the emotional connections that drive consumer behavior. Ultimately, they emphasize the need for a balanced approach that integrates both awareness and conversion strategies in marketing campaigns.

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Episode 26: The Art of Sway + Maverick Mindshare: The Future of Influencer Marketing Post-Captiv8 Acquisition

Mon, 26 May 2025 10:00:00 -0000

In this conversation, Danielle and Casey discuss the recent acquisition of Captiv8 by Publicis Groupe, exploring the implications for the influencer marketing industry. They delve into the role of technology, the importance of quality content, and the challenges faced by creators in the evolving landscape. The discussion also touches on the impact of AI, the need for high-touch agencies, and the balance between innovation and consolidation in the industry.

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Episode 25: The Art of Sway + Maverick Mindshare: Small Agencies vs. Big Firms: The Battle for Relevance

Mon, 19 May 2025 11:00:00 -0000

In this engaging conversation, Casey and Danielle explore the complexities of influencer marketing, discussing the necessity and implications of having creative teams within agencies. They delve into the cost versus value debate surrounding creative directors, the importance of collaboration among different marketing agencies, and the operational excellence required in influencer marketing. The discussion also touches on the challenges faced by small, independent agencies in a competitive landscape dominated by larger firms, emphasizing the unique value that boutique agencies bring to the table. Additionally, they address the human element in influencer marketing and the potential pitfalls of relying on AI in this space.

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Episode 24: The Art of Sway + Maverick Mindshare: A Very Shocking Conference Panel Takeaway

Mon, 12 May 2025 10:00:00 -0000

In this conversation, Danielle and Casey discuss the challenges and dynamics of influencer marketing, particularly in the context of recent trends, ethical considerations, and the impact of algorithms on content performance. They explore the Revolve class action lawsuit as a case study in consumer accountability and the importance of transparency in sponsored content. The discussion also touches on the need for long-form content and community building, as well as the shifting expectations around influencer performance metrics.

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Episode 23: The Art of Sway + Maverick Mindshare: Navigating Influencer Marketing: Process and Tactics

Mon, 05 May 2025 10:00:00 -0000

In this conversation, Danielle and Casey delve into the intricacies of influencer marketing, focusing on the processes and tactics that underpin successful campaigns. They discuss the dynamics of working with global agencies, the importance of vetting influencers, and the challenges of client approval processes. The conversation highlights the significance of communication and understanding client needs, as well as the role of sample influencers in the proposal process. Through their insights, they explore how to navigate the complexities of influencer marketing while ensuring client satisfaction and campaign success.

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Episode 22: The Art of Sway + Maverick Mindshare: The One Where We Ask: What Makes a Good Client?

Mon, 28 Apr 2025 10:00:00 -0000

In this conversation, Danielle and Casey discuss the characteristics of good and bad clients, emphasizing the importance of communication, feedback, and collaboration in client relationships. They share personal experiences and insights on how to foster better partnerships and the value of understanding clients' business dynamics. The discussion also touches on the role of influencer marketing and the need for agencies to navigate client expectations effectively.

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Episode 21: The Art of Sway + Maverick Mindshare: The Non-Negotiables That Every Brand Deserves from Their Influencer Marketing Agency

Mon, 14 Apr 2025 10:00:00 -0000

In this conversation, Danielle and Casey discuss the essential non-negotiables for brands when hiring influencer marketing agencies. They explore the importance of transparency in agency fees, the need for agencies to deliver on promises, and the significance of having a knowledgeable team behind the agency. The discussion also touches on the challenges faced by the industry and the expectations brands should have from their agencies.

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Episode 20: The Art of Sway + Maverick Mindshare: The Nimbus Innovation Summit: A New Era of Collaboration

Mon, 07 Apr 2025 10:00:00 -0000

In this conversation, Danielle and Casey discuss their experiences at the Nimbus Innovation Summit, focusing on the importance of collaboration in influencer marketing, the challenges of pricing and measurement, and the emotional dynamics involved in negotiations. They emphasize the need for support and resources in the industry, the significance of job satisfaction, and the value of in-person connections. The discussion highlights the evolving landscape of influencer marketing and the shared experiences of professionals in the field.

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The Art of Sway + Maverick Mindshare Episode 19: The Evolution of Influencer Events

Mon, 31 Mar 2025 10:00:00 -0000

In this conversation, Danielle and Casey explore the evolution and significance of influencer events in marketing. They discuss the shift from large, extravagant gatherings to more intimate, meaningful experiences that foster genuine connections between brands and influencers. The duo emphasizes the importance of creating engaging, accessible events that provide value to participants while also addressing the challenges brands face in measuring the success of these initiatives. They highlight the need for a strategic approach to influencer engagement that prioritizes community building and long-term relationships over short-term metrics.

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Episode 18: Are Influencers the New Face of Product Entrepreneurship?

Mon, 24 Mar 2025 10:00:00 -0000

In this conversation, Danielle and Casey discuss the evolving landscape of the creator economy, emphasizing the shift from mere influence to entrepreneurship among creators. They explore the pressures placed on influencers to launch their own brands, the misconceptions surrounding influencer value, and the need for brands to support influencers in their marketing efforts. The discussion highlights the challenges and expectations faced by influencers in a rapidly changing digital marketplace.

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Episode 17: The Art of Sway + Maverick Mindshare: Unilever's 20X Investment: A Game Changer?

Mon, 17 Mar 2025 10:00:00 -0000

In this episode, Danielle and Casey discuss the recent announcement by Unilever to significantly increase their investment in influencer marketing. They explore the implications of this bold move, the operational challenges it presents, and the potential role of AI in influencer marketing. The conversation also touches on the current economic climate and how it may affect marketing strategies moving forward.

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Episode 16: The Art of Sway + Maverick Mindshare: The Intersection of Algorithms and Content Strategy

Mon, 03 Mar 2025 11:00:00 -0000

In this conversation, Danielle and Casey explore the intersection of social media management and influencer marketing, discussing the importance of understanding algorithms, trends, and audience engagement. They emphasize the value of expertise in creating effective marketing strategies and the need for authentic connections in the industry. The discussion also touches on the challenges of navigating client expectations and the evolving landscape of social media.

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Episode 15: The Art of Sway + Maverick Mindshare: Navigating the AI Landscape in Influencer Marketing

Mon, 24 Feb 2025 11:00:00 -0000

In this conversation, Danielle and Casey explore the implications of AI in influencer marketing, discussing the absurdity of AI influencers, the ethical considerations of using deep fakes, and the potential impact of AI-driven agencies on the industry. They also delve into the evolving landscape of SEO and marketing in the age of AI, emphasizing the importance of creativity and chaos in maintaining authenticity and connection in marketing efforts.

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Episode 14: The Art of Sway + Maverick Mindshare: Creator Economy Insights from the Big Game

Mon, 17 Feb 2025 11:00:00 -0000

In this conversation, Danielle Wiley and Casey Benedict discuss the cultural impact of the Super Bowl, particularly focusing on the Doritos ad campaign that invited creators to submit commercials. They critique the implications for the creator economy, emphasizing the need for fair compensation and the importance of nurturing talent. The discussion also touches on the challenges brands face in bridging generational gaps in marketing and the potential for learning from past missteps in creator collaborations.

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Episode 13: The Art of Sway + Maverick Mindshare: Navigating the Creator Economy: Insights from Recent Events

Mon, 10 Feb 2025 11:00:00 -0000

In this conversation, Danielle Wiley and Casey Benedict discuss their experiences at recent marketing events, focusing on the Creator Economy Live and the Women's Agency Ownership Summit. They explore the dynamics of networking, the challenges faced in influencer marketing, and the misconceptions surrounding the ease of influencer campaigns. The discussion highlights the importance of understanding audience perceptions of sponsored content, the complexities of long-term partnerships, and the need for effective performance measurement in influencer marketing. They also differentiate between influencer and affiliate marketing, emphasizing the unique strategies required for each.

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Episode 12: The Art of Sway + Maverick Mindshare: Influencers vs. Creators. The Showdown

Mon, 03 Feb 2025 11:00:00 -0000

In this conversation, Danielle and Casey explore the nuanced differences between influencers and creators, discussing their roles in marketing and the implications for brands. They delve into the evolving language around these terms, the importance of trust and expertise in influencer marketing, and how aspirational marketing plays a role in consumer behavior. The discussion highlights the value of understanding these distinctions for effective marketing strategies.

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Episode 11: The Art of Sway + Maverick Mindshare: Navigating Overwhelm in a Chaotic World

Mon, 27 Jan 2025 11:00:00 -0000

In this conversation, Danielle and Casey discuss the overwhelming nature of current events and the impact on their work in social media and influencer marketing. They explore the challenges of navigating a rapidly changing digital landscape, the importance of building trust with clients, and the need for safe spaces within professional communities. They emphasize the value of connection, the cyclical nature of social media trends, and the necessity of finding purpose and joy amidst chaos.

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Episode 10: The Art of Sway + Maverick Mindshare: The Future of Influencer Marketing in a Post-TikTok World

Mon, 20 Jan 2025 12:00:00 -0000

In this conversation, Danielle Wiley and Tracie Nall discuss the recent instability surrounding TikTok, particularly in light of the current ban. They explore the implications for clients and creators, the challenges of shifting to alternative platforms like Instagram and YouTube, and the impact on influencer marketing strategies. The discussion highlights the importance of adapting to the changing social media landscape while ensuring that both clients and creators are supported during this transition.

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Episode 9: The Art of Sway + Maverick Mindshare: Analyzing the Benefits (and the limits!) of Influencer Marketing Platforms

Mon, 13 Jan 2025 12:00:00 -0000

In this conversation, Danielle Wiley and Casey Benedict explore the complexities of influencer marketing, discussing the spectrum of platforms available, the importance of human oversight in vetting influencers, and the role of technology in boosting content and reporting metrics. They emphasize that while platforms can streamline processes, the human element remains crucial for effective influencer marketing campaigns.

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Episode 8: The Art of Sway + Maverick Mindshare: Navigating the Influencer Landscape: Lessons from 2024

Mon, 06 Jan 2025 12:00:00 -0000

In this episode, Danielle Wiley and Casey Benedict reflect on the year 2024, discussing the challenges and successes in influencer marketing. They share personal experiences with influencer collaborations, emphasizing the importance of communication, professionalism, and creativity. The conversation highlights the need for influencers to establish clear communication styles, navigate exclusivity and usage fees thoughtfully, and engage proactively with brands. The hosts encourage influencers to take their roles seriously and foster professional relationships to enhance their careers.

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Episode 7: The Art of Sway + Maverick Mindshare: B2B Influencer Marketing: The New Frontier on LinkedIn (but does it have to be?)

Mon, 16 Dec 2024 11:00:00 -0000

In this conversation, Danielle Wiley and Casey Benedict discuss the chaotic nature of the holiday season for parents, the potential ban on TikTok and its implications for marketing, the emergence of B2B influencers on LinkedIn, and the challenges faced in B2B influencer marketing. They explore the complexities of influencer partnerships, the importance of authenticity, and the need for best practices in this evolving landscape.

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Episode 6: The Art of Sway + Maverick Mindshare: The Challenges, Complexities, and Outright Deception of Influencer Agency Fees

Mon, 09 Dec 2024 11:00:00 -0000

In this conversation, Danielle Wiley and Casey Benedict discuss the complexities surrounding influencer agency fees, including the lack of consensus on what these fees should be, the evolution of transparency in the industry, and the challenges of negotiating fees while maintaining proprietary knowledge. They also touch on the growing importance of influencer marketing as a legitimate part of the marketing mix and the issues of dishonesty and double dipping within the industry. In this conversation, Casey Benedict and Danielle Wiley discuss the complexities of pricing models in influencer marketing, emphasizing the need for transparency and clear communication with clients. They explore the challenges of scope creep, the differences between annual engagements and campaign-based projects, and the emotional aspects of client-agency relationships. The discussion highlights the importance of agency expertise in navigating these challenges and ensuring fair pricing for both clients and influencers.

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Episode 5: The Art of Sway + Maverick Mindshare: Engagement Rates: A Moving Target

Mon, 25 Nov 2024 15:51:00 -0000

In this episode, Danielle Wiley and Casey Benedict discuss the relevance of engagement rates in influencer marketing. They explore the declining trends in engagement metrics, the challenges of communication between agencies and clients, and the complexities of calculating engagement rates. The conversation also touches on the limitations of engagement rates as a sole metric for success and the importance of understanding consumer sentiment through various forms of engagement. They conclude by emphasizing the need for brand lift studies to provide deeper insights into campaign effectiveness and hint at future discussions on data in influencer marketing.

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Episode 4: The Art of Sway + Maverick Mindshare: Is Influencer Marketing About Awareness or Performance?

Mon, 11 Nov 2024 11:00:00 -0000

In this conversation, Danielle Wiley and Casey Benedict explore the evolving landscape of influencer marketing, focusing on the tension between performance metrics and brand awareness. They discuss the historical context of influencer marketing, the importance of understanding consumer behavior, and the challenges faced by agencies in meeting client expectations. The conversation highlights the need for a balanced approach that values both awareness and conversion, while also addressing the unique challenges influencers face in content creation. The speakers emphasize the importance of technology in refining metrics and the necessity of adapting strategies for traditional brands in a digital-first world.

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Episode 3: The Art of Sway + Maverick Mindshare: Celebrities vs. Influencers: Understanding the Divide

Mon, 04 Nov 2024 11:00:00 -0000

In this episode, Danielle Wiley and Casey Benedict explore the distinctions between celebrities and influencers, discussing how their backgrounds influence marketing strategies. They delve into the complexities of working with each type, emphasizing the importance of trust and authenticity in influencer marketing. The conversation also touches on the evolving landscape of influencer marketing, the significance of building long-term relationships, and the need for brands to adapt their strategies accordingly. Finally, they engage the audience in selecting future topics for discussion.

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Episode 2: The Art of Sway + Maverick Mindshare: Talent Managers in the Influencer Space. Friends or Foes?

Mon, 28 Oct 2024 10:00:00 -0000

In this episode, Danielle Wiley and Casey Benedict celebrate Danielle's birthday while discussing the latest trends in influencer marketing, particularly focusing on Instagram's carousel feature and its implications for brands and influencers. They explore the evolution of influencer marketing, the challenges faced by student athletes in the NIL landscape, and the complexities surrounding talent management in the influencer space. The conversation highlights the need for authenticity in influencer marketing and the importance of understanding the value of talent managers while navigating the industry.

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Episode 1: The Art of Sway + Maverick Mindshare: The Role of Influencers in Politics

Mon, 21 Oct 2024 10:00:00 -0000

In this inaugural episode of the new season of 'The Art of Sway', hosts Danielle Wiley and Casey Benedict share their backgrounds, how they met, and their experiences in the influencer marketing space. They discuss the evolution of influencer marketing, the upcoming Niimbus Conference, and the growing role of influencers in political discourse. The conversation also touches on the challenges of balancing brand expectations with influencer creativity and authenticity, as well as the implications of influencers becoming politically vocal.

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Episode 20: The Art of Sway + ICYMI: TikTok's Whee App: A Return to the Original Instagram?

Mon, 24 Jun 2024 10:00:00 -0000

This week's conversation covered several topics, including Instagram's new Close Friends Live feature, TikTok's new app for sharing with close friends, Instagram's dashboard for marketers, news from the Cannes festival, and the rise of positive influencers and the #HopeCore movement. The conversation also included personal recommendations for a bagel shop and a documentary about the first black Barbie doll.

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Episode 19: The Art of Sway + ICYMI: YouTube's A/B Testing and AI-Powered Ads

Mon, 17 Jun 2024 10:00:00 -0000

This week's conversation covers updates and news from various social media platforms, including YouTube, TikTok, LinkedIn, and Instagram. Danielle and Lia discuss YouTube's new A/B testing feature for thumbnails and the use of AI to determine the best-performing ads. They also talk about TikTok's focus on music and its testing of visual search for shopping. The conversation touches on LinkedIn's updates to its newsletter feature, including improved comment visibility and email notifications. Lastly, they discuss Instagram's emphasis on messaging and the importance of shares as a metric for success. The hosts also express frustration with misleading advice shared in the New York Times regarding influencer marketing and the need for disclosure. They end the conversation by sharing what influenced them, including the search for a quality mahjong set and a food review of Century City Mall.

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Episode 18: The Art of Sway + ICYMI: Is ByteDance Really Working on a U.S. Copy of the TikTok App?

Mon, 10 Jun 2024 10:00:00 -0000

This week's conversation covers updates from Instagram, TikTok, and Facebook. Instagram is testing unskippable ads in the feed and Reels drafts that can be sent for feedback. TikTok is rumored to be working on a US copy of the app, and they have confirmed the introduction of streaks. Facebook is actively targeting Gen Z users by improving feed ranking, focusing on reels, and enhancing payments to creators. They have seen an increase in Gen Z users on the platform. Additionally, X has announced that they are allowing adult content on their platform.

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Episode 17: The Art of Sway + ICYMI: Confusion on Instagram, TikTok Streaks, Discord Disappointment, and Brand Reactions (or not) from Chanel and Chipotle

Mon, 03 Jun 2024 10:00:00 -0000

In this episode, Danielle and Lia discuss Instagram’s mixed messages, TikTok’s legal updates and the introduction of Streaks, some very disappointing news from Discord, and the reactions, or lack thereof, from Chanel and Chipotle in response to influencer feedback. They also share their recent influences, including a new cookbook and Australian fashion inspo.

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Episode 16: The Art of Sway + ICYMI: TweetDeck for Threads, New Features Brewing on Instagram, LOOOONG TikToks, and Changes at Reddit and Google

Mon, 20 May 2024 10:00:00 -0000

In this episode, Danielle and Lia discuss the new TweetDeck-like tool on Threads, multiple product tests on Instagram, extended video length (60 minutes!) on TikTok, AMA updates on Reddit, and changes in Google search results. They also share their recent influences, including a reality show-inspired email marketing course and the hot new collaboration between Gap and Doen.

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Episode 15: The Art of Sway + ICYMI: Meta's New Verified for Business Packages, TikTok Collaborations, YouTube's AI-Generated Video Ideas, and Lots of Drama in the Music and Ad Space!

Mon, 13 May 2024 10:00:00 -0000

This week, Danielle and Lia discuss various topics including Meta's new Verified for Business packages, Instagram's recommendation to keep Reels under 90 seconds, TikTok's new collaboration feature, YouTube's AI-generated video ideas. Apple's controversial iPad ad, and the joy of catalog shopping. They highlight the importance of giving creators the tools to amplify their message, the confusion around video length on different platforms, and the need for brands to understand their audience and stay true to their brand values.

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Episode 14: The Art of Sway + ICYMI: A Busy Week! Exciting Updates from Instagram, TikTok's Surprise Announcement, and a Very Smart New Ad Format from YouTube

Mon, 06 May 2024 10:00:00 -0000

This week, Danielle and Lia dive into the latest updates on Instagram, including changes to the ranking of Reels recommendations and the introduction of new stickers in Stories. They also discuss TikTok's agreement with UMG and the introduction of pause ads on YouTube.

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Episode 13: The Art of Sway + ICYMI: How Brands and Agencies Should Prepare for a Possible TikTok Departure, Meta News, and How Chick-Fil-A Missed the Boat

Sun, 28 Apr 2024 20:07:00 -0000

This week, Danielle and Lia cover everything that both brands and agencies embarking on TikTok need to know in light of it potentially going away. They also chat through some of the latest Meta news, have a mini-debate about the Chick-Fil-A creator controversy and, of course, share the latest things they were influenced to buy. (Hint: this week’s picks are both delicious AND adventurous.)

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Episode 12: The Art of Sway + ICYMI: Dispatches from Coachella, Celeb Programs Ignoring FTC Disclosure, AirChat is Coming on Strong, and Best Practices for Brands Engaging with their Community

Mon, 22 Apr 2024 10:00:00 -0000

This week, Danielle and Lia dive into the news coming out of Coachella, debate whether FTC disclosures are needed for certain celebrity campaigns, touch base on the buzz around AirChat, and talk through best practices for brands working to build their communities online.

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Episode 11: The Art of Sway + ICYMI: Fun updates from Instagram, Shopping on YouTube, A New App from TikTok, and Lia's recap of Social Media Week

Mon, 15 Apr 2024 10:00:00 -0000

This week, Danielle and Lia talk through platform updates from Instagram. Messenger and Notes are both getting some upgrades. They also chat about YouTube's new focus on shopping and TikTok Notes - a brand new, photo-based app from TikTok that is coming soon. You will also hear all about Lia's whirlwind trip to New York for Social Media Week.

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Episode 10: The Art of Sway + ICYMI: Updates from the Creator Economy Summit including lots of chatter about TikTok Shop and the Power of Community

Mon, 08 Apr 2024 10:00:00 -0000

This week, Danielle and Lia catch up following Lia's week away. She fills us in on what went down during her trip to the White House (yes! that White House!) and then does a deep dive into everything she learned at this week's Creator Economy Summit hosted by The Information. We talk about the TikTok ban, what's new with TikTok Shop, AI developments, and the power of community.

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Episode 9: The Art of Sway + ICYMI: LinkedIn is Testing a Dedicated Video Feed, The Relationship between Size and Engagement, YouTube Shorts Check-In, and IG Carousels

Mon, 01 Apr 2024 10:00:00 -0000

This week, Danielle and guest host Nilam Patel dive into LinkedIn’s newest format test and the discrepancy between size and engagement rates on Instagram and TikTok. They also chat about YouTube Shorts and Instagram’s continued focus on Carousels. And this week’s “what were you influenced” segment is one of the best ever - you will never believe what Nilam was influenced to buy!

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Episode 8: The Art of Sway + ICYMI: Tik Tok's Wooing Businesses, Poking, LinkedIn Puzzles & the ANA Media Conference

Mon, 25 Mar 2024 10:00:00 -0000

This week, Danielle and Lia dive into the latest updates from TikTok, many of which seem tailor-made to woo brands back into their good graces. They also revisit poking on Facebook - who knew that was still a thing?! Finally, Danielle gives an update on some of the interesting trends she learned about at the ANA Media Conference in Orlando.

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Episode 7: The Art of Sway + ICYMI: TikTok Ban, Photo Resurgence, Reddit Pro, and CTV Offerings

Mon, 18 Mar 2024 10:00:00 -0000

Join us for a quick update on the latest social media trends! This week, we continue our discussions about TikTok’s potential ban. We also explore exciting platform updates, including Instagram’s extended carousel feature and TikTok’s new photo-sharing app. We also discuss Reddit Pro and its potential for niche B2B brands. Lastly, we ponder why more brands have yet to embrace Connected TV (CTV) offerings despite their proven effectiveness.

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Episode 6: The Art of Sway + ICYMI: TikTok Tensions, Platform Outages, and Brand Trip Tales

Mon, 11 Mar 2024 10:00:00 -0000

Join us as we unpack the latest social media news! In this episode, we discuss the possibility of TikTok getting banned and why the recent Meta outage reminds us not to put all your eggs in one platform basket. Plus, we'll dive into Instagram's newfound focus on direct messages and Tarte's recent brand trip. Tune in for our take on it all!

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Episode 5: The Art of Sway + ICYMI: Instagram Stop Motion Excitement, A Possible Facebook Creator Boom, and The Shadowy Side of Gossip Forums

Mon, 04 Mar 2024 11:00:00 -0000

Step into the world of social media with the latest episode! We're both very excited about the new stop-motion feature on Instagram Carousels - will it sizzle or fizzle? Plus, Facebook's enticing offers for creators have us reminiscing about the past. But hold onto your seats because not all that glitters is gold. We're also unpacking the mixed feelings surrounding Karat's new compensation tracking feature and shining a light on the shadowy side of influencer gossip forums.

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Episode 4: The Art of Sway + ICYMI: Snapshots & Shopping: Navigating TikTok's New Era and Pinterest's Innovations

Mon, 26 Feb 2024 11:00:00 -0000

In this episode, we unpack TikTok's shift to prioritize photos and its implications. We spotlight Pinterest as our Platform of the Week, exploring its unique blend of streaming shows, shopping, and Amazon Live integration. Plus, we discuss the trend of creator retirements and dive into the viral sensation 'Who TF Did I Marry' on TikTok. Tune in for all the latest insights and discussions.

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Episode 3: The Art of Sway + ICYMI: Tackling TikTok Feuds and Political Buzz

Mon, 19 Feb 2024 11:00:00 -0000

Join us as we dissect the intersection of creator culture and brand controversies, from accusations of TikTok concept theft to the evolving landscape of political messaging on social media platforms. With insights from legal experts and analysis of YouTube's latest updates, this episode navigates the fast-paced world of digital trends and controversies.

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Episode 2: The Art of Sway + ICYMI: Digital Dynamics: Creator vs. Celebrity, AI Labeling, Snapchat Shifts, and TikTok Controversy

Mon, 12 Feb 2024 11:00:00 -0000

Join us as we navigate the latest trends in digital marketing and social media. We weigh the impact of Super Bowl spots featuring creators versus A-list celebs, question Meta's ability to label AI-generated images effectively, and discuss Snapchat's move to distance itself from social media. Plus, we delve into the TikTok controversy uncovered by Taylor Lorenz. Tune in for insights into the ever-evolving landscape of online platforms.

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Episode 1: The Art of Sway + ICYMI - Will TikTok's "Boost" Turn Your Phone Sideways?

Mon, 05 Feb 2024 11:00:00 -0000

In this week’s episode, Danielle and Lia bring you their perspective on how the theme of 2024 seems to be “unhinged”, big changes coming to TikTok, how platform loyalty is a thing of the past, and how a company called Rembrand is allowing creators to use AI for product placement in their videos.

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Episode 49: Caroline Dettman: Pioneering Gender Equality in Modern Marketing

Mon, 27 Nov 2023 10:00:00 -0000

Join host Danielle Wiley for an illuminating chat with Caroline Dettman, a true marketing powerhouse and champion for gender equity. Get ready for a conversation that takes you behind the scenes of Caroline's inspiring journey from aspiring lawyer to a leader in the marketing world. From her innovative work at Have Her Back to her commitment to elevating women's voices at The Female Quotient, Caroline stands out as an influential leader in the industry — and she also touches on the complexities of being a working mom during the pandemic, the effects of remote work on parenting, and the crucial role of workplace flexibility for parents. This episode is a must-listen for anyone interested in stories of change, women's progress in business, and true workplace equality.

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Episode 48: Field to Feed: Ali Cox on Amplifying Agri-Stories in the Digital Realm

Mon, 13 Nov 2023 10:00:00 -0000

From Farm to TikTok: Join Danielle Wiley and Ali Cox as they explore the fascinating digital evolution of agricultural marketing. Discover the forward-thinking strategies brands use on platforms like DoorDash and TikTok — and learn about why understanding the story behind our food not only enhances its value for consumers, but also encourages them to invest more and truly savor each bite. Tune in for a treat both marketers and food lovers will appreciate, in this episode that serves up a blend of modern tactics and age-old farming traditions.

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Episode 47: Work-Life Balance and Fair Pay: Lessons from Jessy Grossman of WIIM

Mon, 06 Nov 2023 10:00:00 -0000

How can discussing pay rates openly lead to more effective influencer marketing campaigns? Tune in for a dynamic conversation with Jessy Grossman, the successful entrepreneur behind WIIM (Women in Influencer Marketing); a community committed to empowering women in the influencer marketing industry. Jessy is a vocal proponent for salary transparency, and she joins host Danielle Wiley to explore how this effort enables decision-makers to negotiate better deals in influencer partnerships. In addition to covering Danielle's experiences in achieving work-life balance as a business owner, the conversation dives into Jessy's dedicated efforts through WIIM to uplift women in both business and influencer marketing spheres. Don't miss this outstanding conversation that sheds light on the evolving dynamics of work, pay, and influence in the digital age!

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Episode 46: The Hidden Power of Personality: 'Brand Whisperer' Naomi Gora's Explosive Approach to Brand Building

Mon, 30 Oct 2023 10:00:00 -0000

Join host Danielle Wiley and ‘Brand Whisperer’ Naomi Gora, as they explore the surprisingly influential role of personality assessment tools when it comes to sharpening leadership skills and solving workplace conflicts. Whether you’re an INFJ or an ESFP, or something else entirely, discover why it matters in the grand scheme of things. Find out how heightened self-awareness can lead to better communication, collaboration, and a thriving workplace environment — especially during challenging times.

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Episode 45: Reebok's Renaissance: Connor Altier on Brand Influence and Responsibility

Mon, 23 Oct 2023 10:00:00 -0000

In this episode, Host Danielle Wiley and Reebok’s Head of Global Brand Strategy Connor Altier discuss the modern dynamics of brand influence, particularly spotlighting Reebok's novel concept aimed at challenging the trend of 'deadstocking' among Gen Z. They also explore the exciting realm of Name, Image, and Likeness (NIL) in the college sports domain, tapping into the potential of micro-influencers and local hero athletes. Don’t miss Connor’s expert insights on how brands can pivot towards sustainability while maintaining a strong influential presence! Discover how Reebok is tackling these challenges, and what it means for the sportswear industry to combine influence with realness and social responsibility.

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Episode 44: ‘Momfluenced’ Sara Petersen Unpacks Motherhood in the Influencer Age: Myths, Roles, and Realities

Mon, 16 Oct 2023 10:00:00 -0000

Join the ‘momfluencer’ conversation with our expert guest Sara Petersen, as we explore the intricate — and often fraught — world of mom influencers. Sara shares her unique perspective on maternal myths, the changing dynamics of influence in today’s digital era, and the lesser-talked-about realm of dad influencers. Tune in as we uncover how the phases of motherhood drive specific content interests, as well as how the early days of mom blogging have transformed into today’s influencer culture. Expect juicy insights, a bit of controversy, and a fresh take on the age-old tales of motherhood in today’s Insta-crazy times.

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Episode 43: Cooking Up Success: Navigating the Evolving World of Food Media with Sally from Ekus Group

Mon, 09 Oct 2023 09:00:00 -0000

Explore the hidden ingredients that shape the world of cookbook publishing with host Danielle Wiley and her guest Sally Ekus from Ekus Group. Sally is a prominent literary agent in the culinary world, and her refreshing transparency in the publishing industry brings a candid perspective on book advances, behind-the-scenes editorial work, and the (often confusing!) role of an agent. Join the conversation as they unpack the dynamic evolution of food media, from timeless cookbook publishing to the new age of social media influencers. Delve into the intersection of influence and authenticity — and find out how a robust online presence and journalistic integrity come together to create a winning recipe for cookbook success.

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Episode 42: Beyond the Game & ‘Gram: Brandon Saho Talks Mental Wellness in Influencer Cultures and Sports

Mon, 02 Oct 2023 09:00:00 -0000

Don’t miss this thought-provoking discussion with host Danielle Wiley and Brandon Saho, a former sports reporter turned mental health advocate and content creator. Together, they take on a timely and relevant topic: the shifting landscape of mental health awareness in sports and the influencer realm. From the changing attitudes towards athletes' mental well-being to the complexities of college athletes managing the pressures of Name, Image, and Likeness (NIL) opportunities, this conversation offers valuable insights into nurturing mental wellness within industries driven by influence and visibility.

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Episode 41: The Remote Revolution: Grammarly's Erica Alioto on Modern Leadership and Communication

Mon, 25 Sep 2023 09:00:00 -0000

Join host Danielle Wiley and her guest Erica Alioto, Global Head of People at Grammarly, as they explore the changing landscapes of remote work, modern leadership, and communication. This episode digs deep into solutions for the challenges of the virtual workspace, from fostering intentional communication to mastering the art of timely feedback. Plus, how businesses can maintain authenticity during trying times like layoffs and the continued importance of written communication in an age of evolving norms. Don't miss these invaluable insights tailor-made for today's dynamic work environments!

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Episode 40: Crossroads and Corner Bookstores - Meagan Francis Goes Beyond ‘The Mom Hour’

Mon, 18 Sep 2023 09:00:00 -0000

Join Meagan Francis, The Mom Hour podcast host and entrepreneur, as she takes us on a remarkable journey characterized by transformation and tenacity. Transitioning from a dynamic career in radio broadcasting to her present-day endeavor of establishing a bookstore amidst the picturesque terrain of Michigan's Upper Peninsula, Meagan's story exemplifies the true essence of resilience and personal reinvention. With reflections on her successes, missteps, and the power of adaptability, this conversation will inspire you to consider the endless potential for reinvention in your own life.

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Episode 39: The Making Co Revolution: Championing Small Creators and Diverse Voices with Jen Joyce

Mon, 11 Sep 2023 09:00:00 -0000

Want to know more about the intersection of social media and creativity in building vibrant, inclusive communities? Dive into this engaging conversation with Jen Joyce, Head of Marketing at Making, the groundbreaking social marketplace app for makers, crafters, and artists. From the rise of small creators to the influence of celebrity crafters, the power of social media in championing women and BIPOC-owned businesses, and the internet's role as a third space for expanding connections amidst a pandemic, Jen explores it all. This fun discussion, peppered with personal guilty pleasures and a shared love for creative hobbies, underlines the value of community, diversity, and creativity in the rapidly evolving maker space.

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Episode 38: Effective Influencer Marketing Resources for Every Brand: A Deep Dive with Katie Stoller

Mon, 04 Sep 2023 09:00:00 -0000

Unlock the secrets of successful influencer marketing with guest Katie Stoller, an experienced marketer and author of the "Influencer Insider Guide.” Get ready for expert tips, strategies, and real-life stories on harnessing the power of influencers to grow your brand — plus practical advice and inspiring insights for building genuine relationships online.

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Episode 37: Navigating the Intersection of Technology, Culture, and Influence with Dr. Marcus Collins

Mon, 28 Aug 2023 12:35:00 -0000

Join Dr. Marcus Collins — award-winning marketer, cultural translator, and author — as he takes us on a fascinating journey into how brands can navigate and influence cultural currents. We explore the intersection of technology and human behavior, the concept of cultural identity and how it influences our worldview, and much more. (Plus, get ready for a twist as we uncover how a Kansas City pork manufacturer ingeniously leveraged streetwear giant Supreme for a jaw-dropping marketing moment!) Finally, don't miss out on intriguing insights into Marcus's role in running digital strategy for none other than Beyoncé herself.

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Episode 36: Breaking Barriers: Navigating Career & Motherhood with Leslie Forde's ‘Mom’s Hierarchy of Needs’

Mon, 17 Jul 2023 09:00:00 -0000

When you’re consumed by the constant high-demand tasks of motherhood, how can you also focus on self-care, pursue your passions, and thrive in the career you love? Leslie Forde, founder and CEO of “Mom’s Hierarchy of Needs” highlights the complicated intersection between job, personal life, and motherhood — while sharing her revolutionary advice for influencing the pecking order of how things get done.

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Episode 35: Leadership Skills & Emotional Intelligence: Cheri Alexander's Mentorship Magic

Mon, 10 Jul 2023 09:00:00 -0000

Want to unlock the secrets of leadership and personal growth from a top expert in emotional intelligence and digital learning? Step into the world of Cheri Alexander, a powerhouse former C-suite executive now rocking the world of education.. Gain exclusive insights into her unique mentorship approach, which empowers over 250,000 Coursera students and is further amplified through her faculty role at the University of Michigan Ross School of Business. Cheri also shares her expert wisdom on harnessing people skills, the art of adaptability in the corporate realm, and the ever-crucial mantra of embracing change.

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Episode 34: Positive Psychology: How to Beat Stress & Experience More Joy with Dr. Michele M. Tugade

Mon, 26 Jun 2023 09:00:00 -0000

Could the secret to overcoming stress in our complex world lie in the mastery of positive emotions? Esteemed psychologist and researcher Dr. Michele M. Tugade shares her fascinating insights on the transformative power of positive emotions. A renowned authority in the field of Positive Psychology, Dr. Tugade reveals how actively embracing joy, gratitude, and optimism can improve coping mechanisms, reduce stress, and contribute to overall well-being.

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Episode 33: Shifting the Narrative: Selene Yeager on How We Talk About Menopause

Mon, 19 Jun 2023 09:00:00 -0000

Can we finally have an elevated conversation around menopause? Let’s ditch the taboos and misconceptions in favor of straight talk that actually helps women embrace the power of change. Health and fitness expert Selene Yeager, famously known as the 'Fit Chick’, shares how women can keep crushing their goals throughout every age and stage.

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Episode 32: Wall Poster Memories: Deep-Diving into Nostalgia with the Pop Culture Preservation Society

Mon, 12 Jun 2023 09:00:00 -0000

Are you all set for a nostalgic joyride? Join the funny and charming hosts from “The Pop Culture Preservation Society” as we discuss the often-silly influences from past and present, the powerful role of nostalgia in fostering connection and joy, and the (surprising!) importance of preserving cherished memories in today’s ever-changing cultural landscape.

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Episode 31: Innovations in Shoppable Content: A Conversation with Bridget Fahrland from Edelman

Mon, 05 Jun 2023 09:00:00 -0000

Shoppable content and ‘shoppability’ is red-hot right now, but how can brands uncover best-practice strategies that truly move the needle? Bridget Fahrland from Edelman’s Connected Commerce offering reveals the secrets to creating engaging, frictionless e-commerce journeys that use influence to close the deal.

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Episode 30: Influencing Women's Approach to Fitness with Dr. Michelle Segar, Author of ‘The Joy Choice’

Mon, 29 May 2023 09:00:00 -0000

Too often, women’s approach to fitness is driven by weight loss goals, and is it any wonder this isn’t a sustainable and healthy mindset? Michelle Segar, award-winning health researcher and author of ‘The Joy Choice’ helps unpack the ways women can redefine our approach to fitness, with a focus on self-care rather than punishment.

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Episode 29: Moms & Influence: The Power of Authentic Representation with Christina Soletti from Ergobaby

Mon, 22 May 2023 09:00:00 -0000

Aren’t we all officially tired of picture-perfect (and wholly unrealistic) depictions of parenthood? This conversation features Christina Soletti from Ergobaby, who shares her insider perspectives on the lasting brand power of authentic representation among moms.

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Episode 28: The Sweet Side of Influence: How Leslie Polizzotto from The Doughnut Project Masters the Art of Sway for Ongoing Brand Success

Mon, 15 May 2023 09:00:00 -0000

Want to know how Instagram, flavor innovations, and eye-catching brand collabs all add up to a delicious recipe for marketing success? Leslie Polizzotto from The Doughnut Project shares her uniquely effective strategies for using influence to keep customers lining up for more.

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Episode 27: Breaking Age Barriers: Insights from Influencer, Yogi, and CEO Lorraine Ladish on Overcoming Ageism in Media and Marketing

Mon, 08 May 2023 09:00:00 -0000

Anyone else tired of ageism in media and marketing? In this episode, experience the powerful perspective of influencer/yogi/CEO Lorraine Ladish, who has a unique message on how we can change the narrative & create a more inclusive society for all ages.

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Episode 26: Wordle Editor Tracy Bennett on Influence and Puzzles

Mon, 01 May 2023 09:00:00 -0000

Why in the Wordle do we need more diversity and representation in puzzle games? Wordle editor and New York Times puzzle editor Tracy Bennett helps us understand the important connections between influence and puzzles — and how makers can provide a more engaging and meaningful experience for players.

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Episode 25: Strategies for Positive Impact by Rocking the Boat Nonprofit Founder, Adam Green

Mon, 17 Apr 2023 09:00:00 -0000

What can an award-winning youth development nonprofit from the South Bronx teach us about influence? Rocking the Boat’s founder Adam Green shares his unique strategies for engaging and empowering young people through experiential learning, community building, and collaboration.

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Episode 24: Own It: Christy Hiler's Leadership Journey and Fighting Equity Gaps in Advertising Ownership

Mon, 10 Apr 2023 09:00:00 -0000

In the United States, 40% of businesses are owned by women — but ad agency ownership by women is just 0.5%!? In this episode, we dig into uncovering major industry equity gaps with Christy Hiler, agency owner and co-founder of Own It, a research-driven community working to see more women step into the position of ownership.

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Episode 23: Primal Branding Secrets: Insider Tips from Author Patrick Hanlon

Mon, 03 Apr 2023 09:00:00 -0000

Want to hear about a modern method for successfully building authentic brand narratives — that’s actually been around for tens of thousands of years? Author Patrick Hanlon shares insider tips from his iconic book Primal Branding, which has become required reading at YouTube.

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Episode 22: Influencer Talent Manager Johanna Voss De-mystifies the Influencer Management Space

Mon, 27 Mar 2023 09:00:00 -0000

Ever wondered what an influencer talent manager does, or what it’s like for brands to work with them? Johanna B. Voss represents multicultural female talent in the influencer space, and shares her insider scoop on best-practice approaches — and how to deal with the inevitable bad apples out there.

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Episode 21: Creating Rewarding Work Environments with Emotional Intelligence and Engagement: Insights from Dr. Sanchez-Burks

Mon, 20 Mar 2023 09:00:00 -0000

Disruption of the status quo and unprecedented levels of stress have led to teams on the brink of burnout: what’s the solution? Behavioral scientist and University of Michigan professor Dr. Jeffrey Sanchez-Burks shares his unique advice for using emotional intelligence and engagement to create more rewarding and effective work environments.

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Episode 20: Maximizing NIL Opportunities: Tips from Sports Marketing Expert Nicholas Lord, CEO of NOCAP for Engaging Student Athletes

Mon, 13 Mar 2023 09:00:00 -0000

Student athletes are transforming the influencer marketing space, but how can brands put their best foot forward with NIL deals? Sports marketing expert and NOCAP CEO Nicholas Lord shares his tips for high-engagement student athlete name, image, and likeness (NIL) strategies in 2023.

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Episode 19: Expert Insights on Inclusive Brand Marketing: Kimberley McArthur Explores Critical Multicultural Marketing Nuances

Mon, 06 Mar 2023 10:00:00 -0000

How can today’s brands authentically celebrate target consumer cultures — without the cringe-inducing appropriation we see way too often? Cultural engagement strategist/inclusive marketing expert Kimberley McArthur helps identify the critical nuances of culture and identity that help drive positive brand engagement.

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Episode 18: Influence Marketing with Podcaster and Influence Champion Jason Falls

Mon, 27 Feb 2023 10:00:00 -0000

What happens if today’s brands stop thinking of influencer marketing, and focus on *influence* marketing instead? Award-winning influence and digital marketing strategist Jason Falls reveals the surprising power move of taking the “R” out of influencer.

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Episode 17: Sarah Penna, Patreon’s Head of Creator Partnerships Digs into Creator Economy Challenges

Mon, 20 Feb 2023 10:00:00 -0000

Social media platforms in chaos, creators dependent on algorithms for monetization — there’s got to be a better way! Patreon’s Head of Creator Partnerships, Sarah Penna, digs into the challenges with our current creator economy and shares her best advice for long-term creator success.

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Episode 16: Gaming Influencer David Abrams Shares Insights on Connections and Affiliate Marketing

Mon, 13 Feb 2023 14:33:22 -0000

David Abrams (aka CheapyD) is the owner and founder of Cheap Ass Gamer, a popular website that established his cult status in the gaming world back in 2003. In this episode, discover David’s tips for using influence to connect with the unique, diverse communities of gaming fans — and the long-running power of affiliate marketing.

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Episode 15: UCLA Adjunct Professor Lia Haberman Shares Insights on Today’s Creator Economy

Mon, 06 Feb 2023 10:00:00 -0000

Are “influencers” just in it for the money, while “creators” have more noble artistic pursuits? Fractional CMO and Influencer/social marketing expert Lia Haberman helps shed light on today’s complicated creator economy issues, including why public disdain for the term ‘influencer’ is often rooted in misogyny.

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Episode 14: Ari Weinzweig on Leadership and the Zingerman’s Community of Businesses

Mon, 30 Jan 2023 10:00:00 -0000

Zingerman’s CEO, Ari Weinzweig, shares his best advice on leadership and committing to brand greatness by honoring humanity. Find out why staying humble is a *crucial* (and too often missing!) element in today’s business environments, and why everyone needs to make their own ‘revolutions of dignity’ in the workplace and home.

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Episode 13: Eventbrite’s Sophie Vershbow Spills Her Social Media Strategy Secrets

Mon, 23 Jan 2023 10:00:00 -0000

Eventbrite’s social media lead, Sophie Vershbow, shares her insider info on what it takes for brands to succeed on today’s busy platforms. Learn about the two most important metrics *everyone* should be keeping an eye on in 2023, as well as the single biggest social mistake brands keep making — despite mounting evidence that it’s a bad idea.

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Episode 12: Ferrara Candy Company’s Brian Camen, Talks Influencer Compensation and Standardizing Rates

Mon, 14 Nov 2022 10:00:00 -0000

When it comes to influencer pricing, most brands are still asking, how much should we pay? And is there a way to standardize influencer rates as an industry? Listen to our conversation with Brian Camen, Senior Director of Media, Content, and Public Relations at the Ferrara Candy Company as we talk about what goes into determining influencer compensation and whether standardizing payments may be possible for marketers in the future.

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Episode 11: Wendi Aarons on Growing Older (and Better) in I’m Wearing Tunics Now

Mon, 07 Nov 2022 14:30:00 -0000

Award-winning humor writer Wendi Aarons shares the joys and stumbles she's experienced on her road to self acceptance in her latest book, I’m Wearing Tunics Now. Learn how what started in the early days of blogging has transitioned to her second act in life where she is unapologetically realizing her dreams through her career as an author.

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Episode 10: Ziad Ahmed, CEO of JUV, talks the impact of GenZ on Social Media

Mon, 31 Oct 2022 09:00:00 -0000

Ziad Ahmed is a 23 year old entrepreneur. He is the CEO of JUV Consulting, a Generation Z consultancy that works with clients to help them understand young people. He is also a founder of Redefy, a youth-run nonprofit committed to furthering equality. Ziad speaks often on the power of his generation and seeks to use his influence to impact marketing to GenZ.

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Episode 9: Stephanie Ramirez, Lyft Digital Strategist, at the Intersection of Data and Culture

Mon, 24 Oct 2022 09:00:00 -0000

In Episode 9, Danielle Wiley speaks with Stephanie Ramirez, Senior Digital Strategist for Lyft. They dive into the challenges of being a social media manager, especially within the context of appealing to diverse and varied audiences. You can also hear Stephanie's take on which metrics are most impactful when it comes to analyzing the success of social media initiatives.

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Episode 8: Karen Walrond on the Pursuit of Activism and Finding True Joy

Mon, 17 Oct 2022 09:00:00 -0000

Shared nostalgia over old-school blogging, pursuing true activism without sacrificing joy, and why we’re wired to be of service — plus, how to hold personal boundaries online while remaining authentic.

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Episode 7: Phoebe Bain, Founder of Marketing Brew, Talks Influencer Pay Equity

Mon, 10 Oct 2022 11:15:00 -0000

Snapchat’s viability as an influencer platform, why we all miss coffee cup photos, and Tumblr re-entering the chat thanks to Elon Musk (?!). Plus, who’s being left out of the equal pay conversation for creators.

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Episode 6: Josh ‘Bones’ Murphy on his Latest Documentary Film for Patagonia

Mon, 03 Oct 2022 09:00:00 -0000

An award-winning filmmaker’s unique (and delightful!) take on using visual storytelling to influence people into action, and choosing to motivate through hope as opposed to fear. Plus, how streaming’s democratization of storytelling truly boosts Patagonia’s charitable brand mission, and why modern platform metrics help de-mystify purposeful brand advocacy.

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Episode 5: Caleb Gardner on the One Key Strategy for Digital Disruption

Mon, 26 Sep 2022 09:00:00 -0000

Sparking positive change from within, the ONE key strategy for brands trying to manage a wild market, and the danger of brands staying silent on important issues.

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Episode 4: Rebecca Woolf, Author of All of This: A Memoir of Death and Desire

Mon, 19 Sep 2022 09:00:00 -0000

Ditching taboos and shame with award-winning parenting/life blogger turned authenticity media maven Rebecca Woolf. How can we push boundaries in the pursuit of truth and connection?

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Episode 3: Jared Watson, NYU Professor, Talks About the Future of CGI Influencers

Mon, 12 Sep 2022 09:00:00 -0000

Studying influencers’ effectiveness, the surprising power of parasocial relationships, and how we REALLY feel about those CGI influencers. Don’t miss this great talk with Jared Watson, NYU Assistant Professor of Marketing.

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Episode 2: Trendspotting and Gen Z according to Lynn Casey

Mon, 29 Aug 2022 09:00:00 -0000

Does Katniss from The Hunger Games REALLY tell us everything we need to know about Gen Z? Join us as we chat with trend expert, brand builder, and empathetic futurist Lynn Casey.

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Episode 1: Mary Nice Talks Gender Conditioning in the Workplace

Thu, 25 Aug 2022 09:00:00 -0000

Our inaugural episode with creator/consultant Mary Nice dives into everything from TikTok’s unique vibe to oh-so-tricky ways gender conditioning can influence women in the workplace.

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