- The real cost of building a team: Why throwing $100 at someone won't cut it

- Strategy deep dive with insights from Empire Records' Ghazi on team expansion

- The Nipsey Hussle approach: A marathon, not a sprint, to hiring

- The financial implications: Balancing growth with the realities of payroll

- A controversial take on motivating yourself to succeed in business

Join our Patreon for exclusive content: https://www.patreon.com/nickyandmoose

What You Will Learn 

• How to brand yourself as an expert. 

• New methods to monetizing yourself 

• Branding lessons from the Formula One Netflix series. 

• How to have success from physical and digital products. 

How To Scale Your Business 

• Offer Free Courses
• Build A Community 
• Leveraging Content On Social Media Platforms
• Build Virtual Products

Formula 1 Lessons

• Storytelling is vital for connectivity to your audience!

• Formula 1 emphasized humanizing the sport by providing every aspect of the sport. 

Monetization Tips

• Actions can affect how people view and feel about a brand. Make sure your actions align with a brands mission and values. 

• Monetization can occur while building credibility along the way. Document your journey while remaining patient in the growth process. 

People Pay For…

• Accountability 
• Mindset
• Outcomes
• Consistent Programs

Questions 

1) Do you think social media provides false hope of success? How are approaching this stigma with your brand?

2) Does the creator match what the brand values ? 

3) Does your marketing match reality?

4) Do your products have the capability to build an audience?

Patreon

Nicky And Moose Patreon is now live!! Head over to https://www.patreon.com/nickyandmoose for all of the exclusive content to elevate your brand to the next level!

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

Join our Patreon to support the podcast and exclusive content every week https://www.patreon.com/nickyandmoose

Join our Patreon to support the podcast and exclusive content every week https://www.patreon.com/nickyandmoose 

Join our Patreon to support the podcast and exclusive content every week https://www.patreon.com/nickyandmoose

What You Will Learn

• The 80/20 Rule. 
• When to monetize your brand. 
• Breakdown Of Netflix Series Alexander 

“Your services aren’t for everyone. Lock in on your speciality & what makes you unique.”

Too Soon To Monetize?

• Don’t wait to sell your products! There are people who are ready to purchase what you offer. Build the expectation of people receiving from you with the audience you currently have.

• “Don’t get stuck with metaphorical training wheels on.” Take action with what you currently know & have. 

• Monetizing is a skill & mindset! Use your followers as a beginning phase to get practice & build confidence with selling to potential customers. 

• Pay attention to the background & context of people who are sharing information. Start up points from individuals can vary which create different perspectives. Find one that pertains to you. 

Monetizing Clarity Questions 

1) Are you in the business of content, or using content first your business? 

2) What audience are you speaking to?

3) What problem are you addressing?

4) What solution do you provide? Start small, with product solutions, to see how people respond to your services.

Your Brand Should Produce..

• Audience Growth
• Lead Generations
• Building Of Credibility 

Question Of The Week

1) Is Gary Vee’s platform on the decline because of no new content?

Patreon

Nicky And Moose Patreon is now live!! Head over to https://www.patreon.com/nickyandmoose for all of the exclusive content to elevate your brand to the next level!

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

Join our Patreon to support the podcast and exclusive content every week https://www.patreon.com/nickyandmoose

What You Will Learn

• How to balance producing free and paid content. 

• Pros & cons of Apple’s Vision Pro. 

• The mindset of being a founder of start ups. 

Creator Of The Week

Due to copyright issues, this segment will temporarily be on hold. 

Strategy For Combining Free & Paid Content

• Posting content on platforms such as YouTube or Instagram, are opportunities to speak on isolated topics. Those documented lessons will be available as free content that are scattered across your page. 

• Providing a course has more sequential order & organization. People will pay for structure! It makes an easier transition for consumers to have a transformation in their journey. 

• Does your products offer experiences that match promised outcomes?

• Don’t let fear stop you from posting consistently. 1% of your audience shouldn’t stop you from moving forward. There are people who need your knowledge & expertise!

Free Content Builds..

• Value. 

• Interest to have oversight provided for potential customers. 

• Trust in your words and what you provide. 

• Social proof of people who’ve gained success from your post.

You never know what stage people are in who encounter & engage with your content. Work to have products or services available for consumers who need them more readily than others. 

Question Of The Week

1. Which is more important when it comes to being successful. Commitment, discipline or consistency?

Patreon

Nicky And Moose Patreon is now live!! Head over to https://www.patreon.com/nickyandmoose for all of the exclusive content to elevate your brand to the next level!

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

Join our Patreon to support the podcast and exclusive content every week https://www.patreon.com/nickyandmoose

Here's a sneak peek of the wisdom bombs we're dropping:

- Anthony O'Neal's early misstep of not defining a clear brand vision

- The danger of becoming a "jack-of-all-trades" and diluting your brand identity

- Why your logo isn't your brand and what really constitutes your branding

- The peril of abandoning your branding strategies too hastily

- Understanding the long-term game of branding

Join our Patreon to support the podcast and exclusive content every week https://www.patreon.com/nickyandmoose

What You Will Learn

• Do you create for your audience or for yourself?
• How to be prepared for the unexpected. 
• How four hour workdays can be productive. 

Notion Calendar 

Notion has a new calendar feature that makes accomplishing your todo list more effectively. Condense your work to provide clarity for your mind & workspace. Learn more at Notion.so

Creator Of The Week

Allison Holker Boss is keeping Twitch’s legacy alive by expressing herself through forms of art. She positively expresses herself by dancing through the grieving process. 

Creating For Yourself Or Audiences?

• “Create what you want and the audience will come.” Consumers love authenticity. They can often tell when an individual is authentic or not. Stay true to your uniqueness. 

• Are you attached to other peoples opinion when creating? Trying to please everyone can become overwhelming in the planning process. The people who love your content regardless of what post should serve as inspiration to create freely. 

• Don’t blend the story you tell with how others story tell. Doing so losses originality.

• “Being lazy in creativity will water down your originality.” Spend time intentionally planning out your content. Organization and clarity is key for consistency & growth. 

P.L.A.Y Strategy 

Platform - Which platform are you using?

Leverage - What information are you sharing with the world?

Audience - Who’s your target market?

You - Are you creating content for you? Are you being authentic in creativity?

Question Of The Week

1) Are you in the business of content, or using content for your business?

Patreon

Nicky And Moose Patreon is now live!! Head over to https://www.patreon.com/nickyandmoose for all of the exclusive content to elevate your brand to the next level!

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

Join our Patreon to support the podcast and exclusive content every week https://www.patreon.com/nickyandmoose.

Nicky And Moose recommends creating unique value to stand out in a high-supply market to increase demand. Gradually increasing the price like Netflix is a good strategy, where customers do not feel the sudden impact of price increase. The focus should be on making the customers feel comfortable and adding value to justify the price increase. If the price is raised, the results of the service or product should also increase.

Watch the full episode: https://youtu.be/ZvRfxNBqkyY?si=kPXY9Rm4IlU8Pz-M

What You Will Learn

• How To Effectively Scale Your Business 
• Productivity Hacks
• Time Management Strategies
• Business Mindsets

Creator Of The Week

James & Fuhad

Group of guys who turn boring content into forms of entertainment. Be sure to check out their podcast for amazing content. 

Instagram - Shxtsnvids

How To Become More Productive

• When working to grow your brand, don’t fall into complacency! Look to make constant improvements along the journey as needed. 

• Pay attention to the competition around you. Not for comparison, but for innovation ideas & to stay current within your market. 

90 Minute Focus Sprint - Perform 2x3 Times A Day

• Write out to-do list night before. 
• Turn off notifications from electronic devices. 
• Set timer for 90 minutes and intentionally work on your to do list. 
• Take 30-40 minute break. 
• Change scenery for your next 90 minutes. 
• “There’s work to be completed outside of meetings.” Time should be allotted for market analysis, research & completing task. 

3 Tips For Consistent Success

• Discontinue context switching. Eliminate going back and forth from different projects. Work on task that have similarity to get more completed. 

• Figure out when you’re most productive. Protect your work flow states at all cost. The success of your future depends on it. 

• Input a system or structure for your life that keeps you consistent. Consistency is vital for growth personally & in your business. 

1) What times of the day are you most productive? Do you work on important task during that time frame?

2) Are you taking advantage of your resources?

Question Of The Week 

1) When should hire a personal assistant? Are you spending too much time doing minimum wage activity? Trust proven individuals to help achieve goals you’ve set. 

Patreon

Nicky And Moose Patreon is now live!! Head over to https://www.patreon.com/nickyandmoose for all of the exclusive content to elevate your brand to the next level!

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

Join our Patreon to support the podcast and exclusive content every week https://www.patreon.com/nickyandmoose

What You Will Learn

• How To Grow Your Online Presence. 

• The Art Of “Stupid” Storytelling. 

• What Feel Good Productivity Looks Like. 

• Success Strategies For A Consistent Mindset. 

Nice Goals

• Near goals. The immediate next steps
• Input strategies that’ll make you successful 
• Control what you can in your process. 
• Energy! Provide high levels of energy in everything you do. 

When Time Blocking Is Needed 

1)For specific task you’re avoiding. 

2)When creating your to-do list. 

3)When scheduling and creating your work week. 

Creator Of The Week

Peyton and Cam are a dynamic duo that tells stories in a comedic “stupid” way.

To learn more about them, check out their Podcast You Should Know Podcast on streaming platforms.

Growing Your Online Presence

• There’s power in consistency. To increase your chances, schedule out as much as possible to avoid confusion & stagnation. 

• “You can’t control the outcome, but can control the output.” Work hard to stay focused on the process at hand. The results will come with consistency & patience. 

• Don’t think too much about your content you want to post. Don’t allow the opinions of others stop you from sharing creative content across platforms. 

• Nurture the growth that you’ve started with behind the scenes footage. Show your audience what it really means to accomplish what you’re teaching them. 

• “Think more about the positives outcomes than the negatives.”

• “Break goals down into smaller goals.” Gain momentum by achieving those first. 

1) What’s your committed output?

2) What distracts you from staying consistent?

Book Recommendations

1) Feel Good Productivity by Ali Abdaal. “Do more of what matters to you.”

2) The Diary Of A CEO by Steven Bartlett. “There’s importance in writing what you learn. Helps with implementation.”

Question Of The Week

1. Will you invest in ads or remain organic when growing your audience?

Patreon

Nicky And Moose Patreon is now live!! Head over to https://www.patreon.com/nickyandmoose for all of the exclusive content to elevate your brand to the next level!

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

Join our Patreon to support the podcast and exclusive content every week https://www.patreon.com/nickyandmoose

Discover invaluable insights like:

- The undeniable link between content volume and business opportunities

- Strategies for consistent content creation without the overwhelm

- Real-life examples of how content differentiates winners in the digital arena

Join our Patreon to support the podcast and exclusive content every week https://www.patreon.com/nickyandmoose

What You Will Learn

• Strategies for the upcoming new year. 
• Lessons from Netflix Leave The World Behind. 
• Breakdown of Kevin Hart & Chris Rock Netflix Special

Question Of The Week

1. Which avenue is better for business, having automation or personal touch?

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

Join our Patreon to support the podcast and exclusive content every week https://www.patreon.com/nickyandmoose

Don't get to be a part of our Patreon to support the podcast: https://www.patreon.com/nickyandmoose

What You Will Learn

• How to create a successful brand as an introvert!
• Does logic equal good decisions?
• Lessons from Beyoncé’s movie. 
• How to maintain the standard that’s created from your vision. 

Creator Of The Week

Sammysolo_ creates funny impersonation videos that represent different cultures

Personal Branding Tips For Introverts

• Associate your presence opulence. 

• There’s an advantage to not being active on social media. It creates natural element of surprise. Your audience reacts to your post more when doing so. 

• Make sure that your target audience is clear and strong. This will enhance your focus more!

• Challenge yourself to be socially active in spaces you’re in. Don’t be afraid to step out your comfort zone. 

• “Don’t let money be the reason you don’t do something.”

• Be genuine with yourself & the boundaries you’ve set. 

Question Of The Week

1. Should introverts post consistently or only when it’s convenient?

Patreon

Nicky And Moose Patreon is now live!! Head over to https://www.patreon.com/nickyandmoose for all of the exclusive content to elevate your brand to the next level!

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

In this talk, we delve into:

- Nipsey Hussle vision for The Marathon Store as a cultural hub

- The significance of offering exclusive products and experiences on-site

- Strategies for differentiating physical retail from digital platforms

- The importance of flagship locations in establishing a brand Mecca

Watch by clicking here

What You Will Learn

• Holiday gift ideas.

• Benefits of having community set ups.

• Lessons from the Mob communities. 

Question Of The Week

1) Is it better for brands to offer big discounts during holiday season or create interest with exclusive limited offer?

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

Key discussion points:

- Ghazi's take on the balance between regimen and creative freedom

- The role of discipline in achieving mastery in your niche

- When and how to introduce spontaneity into your business strategy

- Personal anecdotes from Nicky and Moose on finding their own balance

Watch the full episode by clicking here

What You Will Learn

• How to launch products strategically. 

• Lessons from Monopoly documentary. 

• If having launching strategies or not better fits your brand. 

“Show up for your community! They will show up for you when you have products available for purchase.”

“When you understand your purpose, it’s easier to stand against negativity.” 

Creator Of The Week

Eddie Cumberbatch makes videos of who he wants to work with, the problem they’re experiencing, and the solution to what would make them successful.

Instagram - EddieCumberb

Launching Products Strategically

1) Provide Audiences Time To Prepare For Purchases. 

• “Know who you are and what problem you solve.”
• Are you clear on what your niche is?
• How will customers lives be transformed after working with you?

2) Growing Your E-Commerce Brand Before Launching

• Doing a giveaway on your page.
• Gifting products to influencers to promote for you. 
• Creating an email waitlist to convert followers into A-List subscribers.

3) Documenting Your Process

• Establishes your personality an interest in your business. 
• Reveal your launch time. Be honest about the progress of where you are. 
• Post launch strategy is important to stay on your audiences mind. Stay diligent in posting after launching products. 
• What makes your product unique?

Kardashian Strategies

1) Prepare audience for what’s coming. Prices and coloring etc.. 

2) Retarget people who land on the page & product with paid ads setup. 

3)Have a sequence of emails to keep customers engaged. 

Question Of The Week

1. Would you rather build interest with a pre order campaign or introducing immediate sales. 

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

Click here to watch the full video

What You Will Learn

• Psychology of branding. 

• Creation of your own Chat GPT and business models that will earn money

• How to gain a competitive advantage psychologically against your competitors. 

Creator Of The Week

James Clement praises God with energy, passion & encouraging videos from his car. 

Instagram - @SimplyBelieveGod

TikTok - @SimplyBelieveGod

Subconscious Of Influence & Branding 

1) “Experiences Are Connected To Products”

• Create memorable experiences with someone to remember a certain product. Emotional attachments are opportunities to grow with people. 

• What will remind you of a certain item?

• Create positive reactions when opportunities avail themselves. 

2) Color Psychology 

• “90% of purchases are dependent on colors of brand.”

• What color resonates with your brand?

• Do you pay attention to color when it comes to products?

• Whats intentionally & subconsciously being communicated to your audience?

3) Packaging Of Products 

• “Luxury products are harder to open.” The quality of the packaging increases the chance of keeping the box it came in. Brands can continue to market themselves with visuals of the boxes. 

• Is there an experience when unboxing new items you receive or provide to customers?

4) Impulse Buying

• Setting store up strategically. 

• Placement of pricing throughout the store. 

• Companies want you to spend more time within the store. 

5) Grocery Store Manipulation

• Stores are intentional with their layout with hopes of you spending more money.

• Stay focused to avoid buying items you don’t need!

• Do you find yourself grabbing more items than you intend to when shopping?

Brand Brainstorming

1) Have you thought about psychological concepts for your brand? 

2) What is your brand most known for? Creating experiences or a certain aesthetic?

3) Are you intentional with your set up for your brand?

Question Of The Week

1. Which has more impact on your loyalty to a brand, emotional connection or the aesthetics of it?

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

Watch the full video by clicking here

What You Will Learn

• Business marketing strategies. 

• Business lessons from Netflix shows. 

• What to consider to make your business sustainable. 

• Business ideas for 2024

Creator Of The Week

Brian Xu

A creative influencer who combines humor and truth in videos. Check out his videos on his Instagram page!

Instagram - @Bri_Xu

Tips For Monetizing Your Business Plan

• Stand out amongst your competitors. Perform benchmarking research to gather insight on what your target audience is looking for. Use that data to make informed decisions. 

• Do you have revenue models in place for your ideas and business?

• Are you comfortable with who you’re investing with? “All money isn’t good money.”

• Which generation is your product for?

• Create & offer different tiers for your products. Provide customers with options. 

• Create products that are reusable.  

Question Of The Week

1. Would you start you business as a side hustle or as full time commitment from the beginning? 

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

Watch the full episode by clicking here

What You Will Learn

• How to turn your ideas into monetization. 

• Strategies on scaling your business. 

• Creating brand awareness. 

Creator Of The Week

Justin Owens

Entrepreneur that inspires others with leadership, creativity and high energy!

Instagram - newageceo

Personal Brand Monetization 

1) Ideas 

• Proximity Bias - Too close to something to see its true value. 

• Share what you currently have with the world. Your ideas have significant value. It may be helpful to bring outside help to facilitate your ideas. 

• Are you too close to your ideas that cause you to overthink them?

2) Market Niche 

• “Market your signals first, then sell.”

• Market your products effectively with consistency and creativity to gain interest and traction to your brand. 

• It’s important to collect data from your audience to make educated decisions moving forward. 

3) Selection Of Audience 

• Cater to people that will pay for solutions to their problem. 

• Understand the value you bring to potential customers. Research your markets range for compensation & see how you compare. 

• How scalable are the services you provide? 

• Perspective is important in gaining or retaining customers. “Pick your audience correctly.”

• What Will bring the best Return On Investment for your brand?

4) Product 

Gift - Something that you can give audience members away for free.

Product For Prospects - Product or service that engages your audience. 

Core Offering - Main service or product you offer.  

Product For Clients - An extended & more intimate journey with clients from your products or services. 

• Package your gifts in a professional way to attract, gain & retain customers. 

Book Recommendations 

• Over Subscribe by Daniel Priestley

Question Of The Week

1. During the holiday season, which is important? Brand awareness or sales?

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

Watch the full episode: click here

What You Will Learn

• The necessity of new launches in your business.

• How to gain trust from your audience. 

• Work life balance perspectives from  David Beckham’s docuseries. 

• Pros & cons of creativity.

• How to convert views into sales. 

Nicky & Moose Tips

• “Be consistently great instead of having scattered greatness.”

• Find ways to challenge yourself in your business and brand. “It becomes beneficial for you and your audience.”

• Present information in different ways. This strategy keeps your audience engaged. 

• “Have people work on the information they received during the event instead of at home.” Provide listeners with higher opportunity of applying concepts they just learned. 

• Find healthy ways to balance work & personal life. 

Creator Of The Week

Vivian Tu provides valuable information on how to become rich! She uses high energy creative videos that keeps viewers engaged and focused on principles she teaches. Find Creative ways to advertise! 

Instagram : YourRichBff

How To Convert Views To Sales

Chris Do

• What are 20 things that you know in depth that people will pay you to learn it?

• Spend time writing it out. Practice articulating that to others when submitting proposals. Build structure with supporting information. 

• “Don’t undermine the importance of being good at something.” 

Brandon Carter 

Schedule your content creating schedule out to have clarity, focus and time saved. 

Brandon’s Schedule Recomendation

• Film on Monday. 
• Edit on Tuesday
• Create thumbnails Wednesday
• Upload schedule for videos on Thursday. 

Stephen G Pope 

• Can you relate to your audience?That is a way to build trust & credibility with them. 

• “Stand on what you believe in with surety in your words.” Be confident on your position of expertise 

Shopify

”Produce content, have a call to action, then more content.”

1) Why do customers need your product?

2) How do add value to your audience with your information and or services?

Bonus - Gary Vee

• “Consistent content is king.” 

• What does your audience like the most? Study & use your data analytics to drive your decisions moving forward. 

Question Of The Week

1. Should a brand position itself as exclusive & premium, or accessible & mass market? 

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

Watch the full video by clicking here

Watch the full video by clicking here

What You Will Learn

• Oprah’s tips for success. 
• Information on obtaining business space. 
• Nicky and Moose thoughts on Drake’s new & previous albums. 

Creator Of The Week

Matt Gray

Helps people grow their personal brand and grow their community. He does this with animated videos that keep you  engaged while learning valuable information.

Oprah Tips For Growing Your Brand

1) Self Assess

• Figure out what you’re called to do in life. Use your job as a temporary time until you find your purpose in life is. 

• Strategically move forward! Use your job to build towards what you eventually want to do. 

2)Having Control

• Hire your own staff versus outsourcing outsiders gives you more control of what you’d like to do. 
• Continue to work to establish the vision you want. 

3) Maximize Your Strategy 

• Maximize your content production and output. Create a schedule that will allow you to be consistent in creating and posting content. 

• “Knowing what you don’t want to do, leads you to what you want to do.” 

4) What’s Your Story?

• “Narrate your own story!” You can tell your story the best. 

• How are you displaying information using the platform that you have?

• “There is power in your decision making.”

Question Of The Week

1. Should business focus more on customer retention or customer acquisition in the early stages of growth?

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

Watch the full video by clicking here

What You Will Learn

• How To Build a Fan Base With Interactive Content.

• Lessons From Tom Brady Interview.

• Lessons from Forbes Top Content Creators. 

Creator Of The Week

Drea Okeke

Makes Nigerian videos that engage with people in a comical an informative way. Her positive energy electrifies any environment she’s in with interactive skits. 

Instagram : Drea_KnowsBest

How To Build A Fanbase: Forbes List

1) Khaby

Instagram : Khaby00

• Don’t care about your following count over the 
• Approach every task with genuine excellence 
• Love, passion, hard work

2) Rhett & Link

Instagram : Mythical

• Listening an understanding what your audience needs. 
• Make content that’s true to your vision. Work to ensure content is receivable for your audience. 
• Remain consistent despite not seeing results right away. 

3) Druski 

Instagram : Druski

• Remain consistent
• Get started and keep going despite any failures experienced. 
• “Run your own race.”
• What’s your frequency/formula for consistency?

4) Drea

Instagram : Drea_KnowsBest

• Build a strong community! 
• Relate, engage, then pour into their needs. 
• Creating a safe space for your followers. That opens up opportunities for brands to be in front of your audience that’s valued. 

Forbes Top Creators Insights

1. https://youtu.be/ZCoqDryAASc?si=yi2ezOIxxw0NRa3M
2. https://youtu.be/KyliduvxYVo?si=YjtLsAuCc4tFBr7c

Question Of The Week

1. When building your brand, Would you start with creating short or long term content?

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

In this episode, we discuss various aspects of trust-building in personal branding and online presence. From the importance of showcasing qualifications to sharing solutions instead of dwelling on problems, we cover it all. Whether you're a content creator, entrepreneur, or simply looking to connect with your audience, this discussion is packed with valuable insights.

Watch the full episode by clicking here

Watch the full video here

What You Will Learn

• Importance of marketing and branding. 

• How to find your niche & make your brand successful.  

• How to sustain your niche.

Creator Of The Week

Willie Moore Jr. 

A talented radio host personality who has intense & transparent conversations on his podcast platform. He is also a speaker who inspires people to achieve success on all levels. 

How To Identify Your Niche

1) Get started! 

• Your niche will emerge afterwards. Identify your target audience and begin completing the necessary work. 

2) Five Questions To Consider For Your Niche

• Digital friendly?
• Does it have competition?
• What’s the size of audience?
• What’s the popularity of search?
• Does it have long term potential? Do the necessary research to determine the longevity. 

3) Be Specific!

• Narrow down your demographic you’d like to target. 
• Develop a solution to fix a problem. 

4) Know Your Competition

• Complete a competitor research analysis. 
• Identify & understand the strengths of others to find an edge in your lane. 

Niche Questions

1. Is it worth your time?
2. Can you monetize your niche?

Question Of The Week

1. Is it better to partner with friends on a business, or outsource someone?

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

Watch the full video: Click Here

What You Will Learn

• Netflix documentary hidden gems.

• Top five mistakes to avoid in building a successful brand.

• What having a balanced team looks like.

Creator Of The Week

Fat Joe

He has remained consistent and persistent in actions that market his product. His strategic plan of gaining visibility for the release of his Terror Squad Air Force Ones was a great success. Remain confident & patient in your marketing process.

Top 5 Mistakes To Avoid

1) Not writing down the vision & direction for your brand. 

2) Not Narrowing Down Your Niche To Stand Out. 

• Build trust within your community and followers.
• Avoid brand confusion by specifying your area of expertise.

3) Build Brands, Not Visuals. 

• Creating a logo, website, and social pages are a great start for brand growth. The next step is define the audience and differences, analyze your competitors & craft your message to grow your brand.
• Create a sellable solution! Explain the value that you bring with researched statistics that support your solution. 

4) Giving Up On Strategies Too Quickly!

• Stay patient!
• Finding what works for your brand growth can will result in trial and error.
• Stay dedicated & committed to the process. 

5) Branding = Long Term Building

• A brand is what you’re known for. 
• Marketing captures the attention of people.
• Capturing attention turns into customers. 
• “Your brand is what people think of you when they see your logo or hear a phrase.”

Question Of The Day 

• Which is more important for brand & business success, a strong team or brilliant ideas? 

Questions 

1) Is your creativity drained out? Are you drained in your creative process? 

2) Can you find the strength to keep moving forward despite experiencing failures?

3) Are you asking the right questions to see if an idea is feasible?

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

Watch the full episode by clicking here

What You Will Learn

• Recap of Invest Fest.

• How to thrive in environments with abundance of opportunities. 

• Five business strategies for brand growth.

• How to network yourself effectively.

Creator Of The Week 

North13 media team captures key moments from powerful, influential & successful people. 

They intentionally create & share clips that will be shared on social media. 

Brand Takeaways 

• Make connections that go beyond digital experiences with people who support you. 

• Make sure that your presence at events are welcoming! Create an experience that’s unforgettable. 

• Engage with people who have interest in your brand. Being faithful over few is important in growing a community in your brand. 

• Publish your video content on the platforms you have. Market yourself to get as much exposure as possible. 

• Showcase who you are with videos! This strategy displays your personality & opportunity to have audiences feel more connected to you. 

• You have power to shift people’s beliefs with your perspective. How you say things matter!

• Build different types of content. People value your mindset & inspiration that’s provided to them. 

Questions 

1) Do you mirror who you are online in person?

2) How are you connecting with the people that follow you? 

3) How do you stand out in the midst of busy environments around you?

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

Watch the full episode here

What You Will Learn

• How to set yourself apart in your industry.

• How to market effectively with what you currently have. 

• Marketing & distribution strategies. 

• Knowing when to adjust along the journey. 

• Where to place your focus in business. 

• How to gain social proof. 

Jabari’s Takeaways

• Having a solid journalism background builds confidence for interviewing skills. 

• Seek collaboration opportunities with big platforms to build your experience & exposure. 

• Remain consistent despite not earning money in the early stages of your journey.  

• Find your niche in an industry and make your perspective unique. Create an element of surprise for your audience.

• Don’t be afraid to share your dreams and visions with people! You never know who can help you reach your goal.

• Stand confidently in the value & services you provide. Dare to be different.

Questions

1) Are you intentionally building your audience with strategy and distribution?

2) How do you want your events to look? 

3) What experience do you want to provide for your customers? What’s the story behind the experience you want to convey. 

4) Does your landing page have incentives for customers to communicate with you? 

• Discount rate on product.
• Access to exclusive membership group.
• Ability to purchase something first.

Socials

Instagram - Jabari

Event Page Instagram - RNBonly

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

Watch the video version by clicking here

What You Will Learn

• Life of micro influencer. 
• How to start a marketplace. 
• The mindset needed to sustain a marketplace. 
• Building brand awareness. 
• Business strategies. 
• How to effectively use crowdfunding. 

Jordyn’s Gems 

• “Learn, grow and evolve.” Network with people that can help you excel in your niche. 

• Timing is important along your journey. Remain patient while being proactive in your actions. 

• There’s opportunities to receive compensation as a creator! 16 billion dollars was dispersed to the creators economy. 

• Be intentional with your actions & focus. 

• Identify an understand key problems while providing a solution that’s worth paying for. 

• Have brand loyalty instead of brand hoping. Show your audience what you believe in with consistency. 

Be Intentional With

• Actions
• Selection Of Your Team 
• Setting Goals 

Book Recommendations 

• Arlan Hamilton - It’s About Damn Time
• Deepak Chopra - The Seven Laws Of Spiritual Success

Questions 

1) Are you true to the brand you’re representing 

2) Can you break down your idea into action steps?

Socials

• Personal Instagram - Jordyndagoat

• Business Instagram- ForefrontAtl

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

Watch this by clicking here

What You Will Learn

• How to strategically grow your brand. 

• Applying transferable skills you possess. 

• Business strategies that require patience. 

• Ways to grow your following organically. 

Black Bread Company Takeaways 

• Spend time researching your craft. 

• Don’t be afraid to reject offers you receive. Evaluate them thoroughly to determine if it fits your brand needs. 

• “Know what you know. Know what you don’t know.” Be honest with yourself about the knowledge you currently have. 

• Have physical products to showcase to potential investors and customers. Position yourself to make the next right decision. 

• Protect your brand! Don’t allow companies to take control of your products in collaborations.

• Know when to scale back and focus on something specific. 

Strategies To Grow Brand Organically

• Direct to consumer sales. Using Shopify. 

• Follow the hashtags for your brands. Keep up with people who buy your products. 

• Email marketing. 

• Digital billboards. 

• Remain creative in marketing schemes 

Branding Business Inspirations

1. 50 Cent
2. Rick Ross - A Perfect Day To Boss Up. 
3. Deeper Than The Brand Discord
4. Think & Grow Rich by Napoleon Hill

Socials

Website - BlackBreadCo.com

Instagram - TheBlackBreadCo

Podcast - The Black Bread Show

Community - Black Bread University

Questions 

1) Do you have a core mission for your brand? 

2) Have you spent enough time researching what your brand needs to be successful? 

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

Watch the full episode by clicking here.

What You Will Learn

• The power of influence. 

• When & how to take your brand global. 

• How to take your personal brand serious. 

• When to create your own platform.

What’s Poppin!

Nicky discusses the riot from Kai Cenat’s live giveaway event. Thousands of people showed up after announcing the location of the event on his Twitch account.

Mindful Takeaways

• Influence has power. 

• “Deeper connections are made with influencers who show up on a consistent basis.”

• Don’t devalue your influence to your community an audience. 

• Don’t fear that no one will show up. Prepare for the just in case. 

Moose discusses the launch of Forefront by CEO Jordyn Weaver. This social shopping app was designed to help Black brands and products become household names and supported all across the globe. 

• Combines technology and social media. 

• No algorithm. 

• Follow & interact with favorite brands. 

• Can make commission as an ambassador. 

Creator Of The Week

ECruseOfficial

E Cruse is a food content creator that provides humorous commentary! He also makes music as well. Be sure to check out his Instagram page at Ecruseofficial

Blueprint - Owning & Building Your Own Platform 

• “Don’t give people power to cut your voice off.”

• Leverage other platform opportunities with the business side along with gaining more followers. 

• Understand The Business Model of What You’re Creating. 

• Make opportunities for people to interact with your brand from a monetary side. 

• Build around exposure & awareness 

• Don’t lose people interested in your brand because you don’t have a next step. Provide solutions for people who want to support your brand. 

Business Models 

• Patreon
• Merchandise 
• Courses
• Digital products (ebooks)
• Community 
• Podcast
• Newsletter 

Taking Your Brand Global 

• Use social media platforms to reach other countries. 

• Wiser decisions come from making educated decisions. Study your metrics. 

• Understand how the global market operates. 

• Collaborate with influencers that can spread your brand in different countries.

• Don’t introduce your brand prematurely. Prepare as much as possible before introducing your brand globally. 

This Or That - Is being liked stopping you from starting your personal brand? 

• Be authentic on your platform!

1) Would you rather be liked or be effective?

2) Do you care about peoples opinions too much? Are they compromising your beliefs and who you are?

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

Watch the full video: https://www.youtube.com/live/U7vayAgDOv8?feature=share

What You Will Learn

• How to make money with content using X. 

• How Twitter has rebranded themselves. 

• The importance marketing and how it plays a role in product success. 

• How to prepare your business for unexpected growth. 

What’s Poppin!

Nicky highlights a new stream of content creation income with X, formerly known as Twitter. 

Requirements To Make Money With Content. 

• 500 followers 

• Subscribe to Twitter blue or verified organization. 

• Have 15 million impressions in a three month time span

Moose speaks on Warner Brothers marketing strategy for the movie Barbie. The company spent more money in marketing than producing the movie. 

• Drive traffic to your company or product with various forms of marketing. Everyone receives differently. 

Creator Of The Week

Damien’s Corner 

Damien displays fatherhood in a positive way by showing the world positive videos he creates with his daughter. He shows examples of being present in his child’s life with nurturing words & affirmations while she rides a bike. 

Tik Tok - Damiens Corner

Blueprint - Rebranding For Businesses & Brands

• Rebranding changes the culture. 

• Allot time for changes to take place with significant changes being made to your brand. Remain consistent and persistent in conveying your brands new perspective. 

• Avoid creating brand confusion with the lack of clarity, vision and focus. 

Things To Consider

1) Are you engaging your audience with your rebranding ideas? 

2) Does your audience trust your leadership? 

3) Are you making changes with your audience in mind? 

Questions 

1) Integrating everything on one platform a good thing? 

2) What are thoughts on Twitters rebranding?

This Or That - Is Going Viral A Good Thing?

“Don’t start a business that you’re not ready to have blown up.”

Work to have all aspects of your business set up when posting. 

• Payment systems
• Website
• Email systems
• Inventory

Questions 

1) Would your business be able to handle a sudden increase of demands?

2)Are you excited about serving the few supporters that you currently have?

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

Watch the full episode by clicking here

What You Will Learn

• The status of Threads

• How to add value to a corporation. 

• How to launch a business or another brand on top of your brand. 

What’s Poppin! 

Nicky talks about the status of Threads and how the usage rate has declined in consecutive weeks. 

Did You Know

• Twitter has 230 million active users?

• Threads has a million users downloading the app? 

• You can make six figures tweeting on Twitter. 

Moose highlights the discipline needed in order to be prepared for opportunities you want. He uses the American Inter Miami Soccer team as an example in their pursuit of Lionel Messi for four years, who has increased their overall value. 

Would you invest three years to make your one big move?

Creator Of The Week 

Brock Johnson is an Instagram Coach who creates helpful quality content. 

Brock’s Focal Points For Growth

• Niche down. You can’t appease everyone.

• Be honest with your content. 

• Share your real values, opinions and beliefs. 

• Be yourself!

Blueprint - Launching Businesses Or Brands Based Off Personal Brands

• Establish great relationships to build a trusted company. 

• People will follow if you can show success from a previous product, experience or brand.

• Building credibility takes consistent content creating for your audience. 

• Leverage the momentum that you’ve created! Look for effective ways to gain new opportunities. 

Steps For Crrating Additional Brands

1. Build personal brand first. 
2. Have brand alignment with additional brand or business. 
3. Be intentional with creating and posting content. 

What traction & interest does your brand currently have?

This Or That - Are We Being Pimped On Social Media?

What are your thoughts on the current state of social media marketing use?

• Use social media tools strategically to gain an empowering advantage. 

• Take advantage of the free tools that’s available for use. 

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

To dive deeper into these topics and gain valuable insights, be sure to watch the full video

What You Will Learn

• The system to creating content

• Prime day marketing tactics

• How to grow on social media 

• How to become a one person business

What’s Poppin!

Nicky discusses Chat Gpt’s competitor Claude.ai. Claude offers code interpreting for free along with the ability to have larger data inputs. Their information is also more updated from the year 2023.

Moose highlights the marketing tactics from Amazon’s Prime day. They accumulated 12.7 billion in sales from two days. 

Amazon’s Marketing Strategy

• Host an annual event that includes with pre sale & inside looks of deals. 

• Build anticipation from your audience.

• Partner with influencers to bring more awareness to their products. 

Creator Of The Week

ItsRikiP

Riki P is an insider who provides the latest information on hip hop. His content included exclusive videos, pictures an interviews from your favorite artist.

Instagram : ItsRikiP

Blueprint - Social Media & One Person Business. 

Dankoe Philosophy 

• Think of social media as a public note taking system to showcase your thoughts & opinions on your skills an interest. Lessons learned through life. 

• Social media is the new society. Personal brands are people of the society. 

• Distribute lessons from your lens.  

• New ways of learning is from  internet content and courses.  

1) What are your thoughts on Dankoe’s perspective? 

2) Do you believe your reactions & perspectives have value?

System Of Creating Content

• Research
• Perspective
• Thoughts
• Experiences

How To Monetize Your Personal Brand 

1) Learn & sell a skill. 

2) Become a value creator. Gain interest , gather a perspective, then create content for distribution. 

3) One Person Business. 

• Goals. What are you leading people towards?

• Problems. Create content on potential roadblocks. 

• Systems. Create a product on how they can solve problems faster. 

• Benefits. Market why they should care about your message. 

Brand Takeaways

• Prioritize learning. Avoid being predictable & becoming stale in your presentation. 

• “People want to engage with brands that are going somewhere.”

• Always strive to reach new heights. 

• “You don’t have to worry about consistency when your doing something you’re passionate about.”

This or That - Social Media Growth Perspectives 

1) Do you have a limit on how much you want to grow on social media? 

2) How do you want your brand to be positioned?

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

Watch the full video by Clicking Here

What You Will Learn

• What is Threads, and how we can use it.

• Is your business ready for scaling?

• How to differentiate yourself from competition. 

• How to successfully leverage your content. 

What’s Poppin!

Nicky breaks down what Threads is. It offers opportunities to grow & converse with your followers. Your reach will also not be suppressed, making it easy & accessible to connect with everyone you follow. 

Moose highlighted the business model  of a comedy creator & Co founder of Creator Clash. Their company lost money because of people streaming the fights illegally, which affected their goal to donate to charities. 

Is scaling always the best approach? Will your niche be successful in scaling?

Creator Of The Week

Nick Rich

Nick produces insightful & helpful content on graphic design & Ai tools. He also provides inspiration to become the best creator you can be through his unique storytelling. 

Instagram: JustNickRich

Blueprint For Success - New Instagram Feature Threads 

• “Be the change you want to see.” 

• Identify & fix gaps the gaps in your current market. Look for ways to solve problems by providing effective solutions.  

• Study your competition closely. Look to see what works well and doesn’t. From there you can add your own style that’ll make you stand out. 

• Don’t become complacent with your creativity or growth. Self assess your progress often to know how you stand against your competition. 

Leveraging Content Successfully

• Showcase what you can do effectively with content. Use different forms of posting to keep your audience engaged. 

1. Stories
2. Post
3. Reels

• Show that your an expert in your niche with confidence and consistency with your post. Be sure to use the right song & hashtags. 

This Or That - Bad Self Care?

How do you view self care on Tik Tok? Do you see it being negative or refreshing?

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

Full Video: Click Here

What You Will Learn

• How to optimize your Instagram broadcast channel for engagement. 

• Mr. Beast keys to brand success. 

• Influencer marketing replacing traditional ads?

• Difference between Mass appeal & niche focus. 

What’s Poppin!

Nicky discusses how to maximize the most of your Instagram broadcast channel.

1. Go deeper into a specific topic. 
2. Customize the name and look of your page. 
3. Make your first message count. First impressions are lasting impressions. 
4. Promote the channel. 
5. Create content in different formats. 
6. Keep them engaged. 

Moose discusses how Russel Brunson completed the first flight to make space tourism a reality. Marketing to a specific market for pre sale allows funding to become lucrative. “Everything you build today will be experienced in the moment.”

Would you go to space?

Creator Of The Week

Justin Moore - Creator and CEO of Creator Wizard 

Helps creators monetize monetize their brand through brand deals and sponsorships. He has accumulated 5 million dollars of brand deals himself. 

Instagram - JustinMooretfam

Blueprint For Success - Power Of Focus For Brand Success. 

• Focus on important task that will elevate your brand. 

• Remain consistent in your actions that support the success of your goals. 

• High level of production takes commitment and intentional focus 

Mr. Beast 3 Focal Points

• Health 
• Passion 
• Business

Questions 

Does your current focus reflect your goals?

Do you love what you do?

This Or That? Mass Appeal or Niche Focus?

1) Do you rely on the actions of  numbers of what’s successful or what comes natural to you for?

2) Are you looking to stand out in your niche?

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

In this Creator Ave, we'll dive deep into the challenges many of us face when it comes to content creation - from creative blocks and time constraints to the nagging habit of overthinking each piece of content. More importantly, we'll share valuable strategies and tips to overcome these hurdles and make your content creation goal not only achievable but enjoyable too!

Watch the video version: https://www.youtube.com/live/4pKXbyjfmHA?feature=share

What You Will Learn

• Creative strategies on marketing and releasing products.

• When’s the appropriate time to relinquish control in business. 

• The success story of Ai influencer Mr. Grateful 

• Creating brand funnels with Ai

• Understanding how to use Chat GPT in depth. 

What’s Poppin! - Drake’s Strategy Release of Poetry Book & Album

Nicky - Think of creative ways to market your content & merchandise. Taking one product to market another product generates interest amongst people who support your brand. 

Moose - Hillary Super takes over the CEO position of Rihanna’s Fenty brand. “A self aware leader knows when to relinquish control.”

Creator Of The Week 

Theresa Van Dam

Brings a spin to sharing services and products. She has great advertising strategies that engages people with comical & educational skits.

Instagram - Theresa Van Dam

TikTok - Theresa Van Dam

Blueprint For Success - Mr. Grateful’s Ai Success. 

Mr. Grateful provides valuable information on the Rebel Road Show. Check out the full interview here! https://youtu.be/p6EPrZv52QE

• Do you know the identity of your brand? 

• Give Chat GPT as much information as possible. Use that data to create new content. Enter the analytics  results to Chat GPT to receive new feedback for continuous growth. 

Use Chat GPT For 

• Video scripts 
• Captions
• Posting times from analytics provided
• Ebooks
• Blogs
• Landing page
• To help build a business 
• Standard Operating Procedures 

Moose’s Reminders For Adding Value

• Look to fill voids and gaps in peoples businesses. 

• Help people scale with connections you have. 

This Or That - Money Or Subscribers?

1. Would you rather have $1 million dollars or 10 million subscribers? What’s the reasoning for your answer?

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

Click here for the video version

What You’ll Learn

• How starting a YouTube channel right now is beneficial

• How to make money from company products

• Crumbl Cookie’s marketing and content strategies

• How to reinvent your brand

What’s Poppin! - Great Time To Be A Content Creator?

• Lowered requirements to start monetizing from YouTube. 

• Opportunities for small creators to start, grow or expand their business and brand. 

• Having good business partners makes your exit easier when it’s time to sell. 

Creator Of The Week

Hope & Kadero

Instagram - Everydaywithhk

Hope & Kadero post authentic & genuine content that show balance between trends and the realities of life. Their ultimate goal is to inspire healthy relationships with love and laughter. 

Blueprint For Success - How To Monetize Your Influence & Brand

Crumbl Cookie’s Marketing & Social Media Strategies 

• Develop a great Social Media Strategy. 

• Leverage what each platform is geared towards. Each platform has different post strategies that are successful. 

• Pay attention to current trends to tailor your post towards relevancy. 

• Each platform needs a different content strategy plan. 

• Weekly drops with menu changes. This strategy builds interest and retains customers. 

• Remain consistent in the quality of content you produce. 

• Launch content at same time every week. 

• Leverage the reviews you get from users with sharing their story,  post or comments. 

• Stand on what you believe in!

Does your content encourage people to share it?

Monetizing Your Influence

• Use key words in your post from SEO to gain more visibility. 

• Affiliate marketing with companies. 

• Don’t overlook things that require organizational structure. 

• Rewardful allows you to set up an affiliate program for your business. 

This Or That - Finding Your Lane

Moose 

• “Don’t turn what you love into labor.”

• Stay true to what people know you for. 

Nicky

• Reinvent yourself when needed. 

• Adjust your brand strategy dependent upon what’s current. 

• Find current articles on your niche to increase content. 

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

Listen to the full episode on YouTube: Link

“Show up when you show up!” - Marshall

Marshall’s Successful Tips

• Remain patient along the process. 

• Produce consistently at a high level. 

• Operate with integrity. 

• Analyze & track your progress for self assessing. 

• Manage your time to increase your productivity. 

Logos Should Be

• Simple
• Versatile 
• Memorable 
• Timeless 
• Appropriate 
• Embroidered Easily

Framework To Make Six Figures

1) Clarify Your Mission, Goals & Vision. Self asses skills, interest and what clients need. Break down steps needed to make significant progress. 

2) Set Up Your Business & Systems

• Setting up a CRM. Dubsado or Honeybook. 
• Professional email

3) Clarify Marketing & Messaging

• Who values what you do?
• Who has the resources to pay you what you’re worth?

4) Present Yourself As A Premium Service Provider. 

• Social media
• Website
• Marketing 
• Email
• Consultations

5) Creating Packages 

• Create different point structures for clients. 

6) Develop A Six Figure Process 

• Beginning to end detailed format. 
• Client portal
• Set expectations 
• Define everything upfront 

7) Relaunching 

• Doing the 6 steps as a premium service provider. 

Marshall’s Tools Recommendations For Designers 

• Wix
• Midjourney
• Photoshop Beta Generator Fill
• Dubsado
• Honeybook

Time For A Website?

1. Does your business call for it?
2. Having a website shows what value you bring. 

Book Recommendations

1) Burn Your Portfolio - Michael Janda

2) Pocket Full Of Do - Chris Do

3) Oversubscribed - Daniel Priestley

4) Creative Strategy & The Business Of Design - Douglas Davis

5) Win Without Pitching Manifesto - Blair Enns

Socials

Instagram - Marshall Fox

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

Full video: https://www.youtube.com/live/oTxSH-SzXHo?feature=share

Sponsored by Deeper Than The Brand

What You Will Learn

• Branding Vs Rebranding 
• Skills For Full Time Content Creating
• What Collaborations With Creators Looks Like
• Strategies To Grow Your Brand

What’s Poppin!

Nicky shares her thoughts on how Vidiq has an advantage over ChatGPT. Vidiq has the ability to write detailed scripts for YouTube primarily. You can also create and download videos for B-roll from the voiceovers produced with this game changing Ai tool. To learn more, visit the website with the link below. 

https://vidiq.com/nickyandmoose/

Moose shares how Adidas made 170 million in revenue from leftover Yeezy products even after his antics were viewed bad in the publics eye. He also shares the importance of assessing the risk of collaborating with creators that can provide high revenue. 

Creator Of The Week

Corey B. 

Corey repurposes entertaining side by side videos about food combinations! Check out his videos that generate high amounts of views on his platforms below.

Instagram - Corey B

Tik Tok - Corey B

Blueprint For Success - Rebranding Or Evolving? 

Rebranding Changes

• Audience 
• Message
• Values & Beliefs

Focus Strategy For Your Brand

• Visibility
• Make target audience clearer
• Strong brand message
• Content 
• Distribution 
• Refined messaging

Necessities For Full-Time Content Creating

• Product development. Need transactions. 
• Storytelling and branding marketing. How does your brand differentiate from competitors?
• Know how to sell & convert services into sales. 
• How to speak effectively to your audience. 
• Leadership. Where are you leading your audience? 
• Have fun with it!

This Or That - Can You Teach Success?

Questions

1) Do you believe you can teach success?

2) What are your thoughts on the mindset of a successful brand being duplicated?

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

For those who may not be familiar, the 80-20 rule is a principle that states that roughly 80% of effects come from 20% of causes. In other words, a small amount of effort can often lead to a disproportionately large impact.

As creators, we can use this principle to our advantage by focusing our efforts on the most impactful 20% of our work. This can help us to maximize our success and get the most out of our creative efforts.

In this video, we'll be exploring some practical ways that creators can use the 80-20 rule to improve their work and achieve their goals. We'll also be sharing some success stories from creators who have used the 80-20 rule to take their careers to the next level.

Key Takeaways:

1. Partnerships and Collaborations: The hosts emphasize the value of partnerships as a way to build a team. They highlight that partnerships can be as effective as traditional hiring and stress the importance of finding people who align with your vision and are reliable.
2. Clear Communication and Responsibility: Nicky and Moose discuss the significance of clear communication within a team. They emphasize the importance of taking responsibility for mistakes and avoiding blame-shifting. Stepping up and admitting errors creates a supportive and productive team dynamic.
3. Finding the Right Team Members: The hosts discuss key attributes to consider when selecting team members, such as reliability, alignment with the brand's values, and a balanced focus on both community and business. They also mention the potential of joining existing teams if building your own proves challenging.

Tune in to this episode to gain valuable insights on team-building strategies that can accelerate personal brand and business growth.

Key Points:

1. The Power of Branding
2. The Significance of a Sustainable Business Model
3. The Role of Content and Audience Engagement

Creator Ave is sponsored by Deeper Than The Brand

What You Will Learn

• How To Understand & Calculate Value

• Business Strategy Thoughts 

• How To Build A Business Portfolio

• Building Successful Partnerships

• Providing Businesses New Perspectives

Creator Of The Week

Jabari Johnson - “Make the barrier to entry low.”

Grammy Award Winning Artist shares gems of how to successfully enter the space of hosting live events.

Blueprint For Success - When Or When Not To Leverage. 

• Work with people that you can trust. Place them in positions where they can succeed. 

• Have something to bring to the table instead of looking for a handout. 

Work For Hire

• You can invest, build your likeness, & partner with successful movements. 

• Team up with people who can put you in rooms to have bigger opportunities down the road. 

• Approach opportunities with a long term mindset. 

Proof Of Concept

• Leverage in opportunities that can teach you something. 

• “Value that’s gained is not always monetary.”

• Bring forth expertise in an area that’s gathered from experience & overcoming trials. 

Personal Necessities For Business  

• Having a competitive advantage
• Upscaling your business
• Adding new skills
• Innovation 
• Working on your craft consistently

Questions 

1) Is transparency apart of your conversations pertaining to leverage?

2) How are you utilizing present moments to grow in your life?

3) Are you measuring value within yourself and opportunities correctly? 

4) What work have you done that can justify your asking price? Can you articulate your reasoning fluently?

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

Creator Ave is sponsored by Deeper Than The Brand

What You Will Learn

• How to create content consistently.  

• When to repurpose content.

• How to monetize your voice. 

George’s Takeaways

• Turn your pain into power. 
• Use upbringings as a source of motivation and direction. 
• Find your avenue & lane in 
• Stay true to yourself  
• Have a longevity mindset with your actions. Think ahead!
• “Trial and error is your content!” Use your experiences as teaching pints for others.
• You create longevity by being intentional. 
• Find out what works, and keep pushing forward! Take advantage of your breakthroughs. 
• Money hungry sacrifices the vision. 
• “You can’t spend time watching someone live the life you want.”

Will-Set Mindset

• Passionate
• Perfecting your craft
• Not being content 
• Investing
• Chasing the gift
• Pursuing everything that God has for you. 

Content Scheduling 

• Build platform with consistent posting. 

• Create content months out at a time. Twelve to Thirty-six months in advance. 

• Pay attention to the analytics and trends before they happen. 

Ways To Monetize Your Voice

• Speaking Engagements 
• YouTube
• TikTok 
• Voice Overs
• Apple/Spotify Stream Royalties

Beat Selection Process For Videos

• YouTube or Beatstars

• Instrumentals with no copyright allows you to monetize videos on YouTube. 

Three Book Recommendations 

• Change Your Brain, Change Your Life by Daniel Amen. 
• Business For Dummies. 
• Criminal Justice Books. 

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

Takeaways:

1. Building a winning social media content strategy involves finding your brand's personality and style, researching what works in your industry, and adding your own unique spin to stand out from the crowd.
2. Trial and error is an important part of content creation, and it's important to be willing to try new things and take feedback from your audience.
3. Social media is a free platform, but it's also pay-to-play, and running ads can help increase brand awareness and set you up for retargeting in the future.

Creator Ave is sponsored by Deeper Than The Brand

What You Will Learn

• Ai tools that complete your task automatically. 

• Perspective on Kevin Durant’s lifetime Nike deal. 

• How to survive a content creating recession. 

• When to take a break from creating. 

What’s Poppin!

Nicky shares Ai tools that will take your goals and complete them for you.   Those Ai resources are AgentGPT & God Mode. 

Agent GPT - https://agentgpt.reworkd.ai/

God Mode - https://godmode.space/

Moose shares his perspective on KD getting a lifetime deal with Nike. He encourages you to be authentically you! There are no certain personalities that are exclusive to brand deals. He also emphasizes that owners should take care of their talent. 

Creator Of The Week

Roberto Nickson provides consistent value on Ai & content creating. He also breaks down the analytics of short videos across social media platforms and provides helpful information for content creators.

Instagram - rpnickson

Blueprint For Success - How To Survive Content Creating Recession

• Figure out ways to keep momentum going for monetization. 

• Shift your focus from making money to creating content with passion. Focus on the execution it takes to make money

Successful Mindset

• Don’t worry if people will like your content or not. Focus on providing value for people who find value in your content. Remain faithful over few!

Which Model Fits Your Online Purpose 

• Brand partnerships as an influencer. 

• Business person driving traffic to your business using social media 

Content Must-Haves 

• Deliver value 
• Call to actions 
• Community feel 

Brand Must Haves

• Email list. 

• Text messaging marketing

• Ability to build relationships with genuine interactions with your community. 

This Or That - Taking A Break From Content Creating?

What are your thoughts on taking breaks?

• Stay present in day to day activities!

• Take care of yourself in order to keep caring for your supporters. 

• Taking time to reset allows intentional though with providing better experiences for your community. 

Taking Breaks Provide

• Organization 
• Clarity 
• Perspective 
• Direction

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

COURAGE… Yep, that’s it. While we could have said something that sounds super deep, the truth is that finding the courage to deal with the rejection of growing a brand is critical! 

So there you have it, this episode is dedicated to exactly that.

What You Will Learn

• How to repurpose content using Ai
• How to stick to your vision despite outside opinions
• How to stand out as a new brand
• When to start a brand and build a community 

What’s Poppin!

Nicky shares two Ai tools for the best way to repurpose your audio and video clips with Castmagic & Opus Clip.

Castmagic: Automate all the tedious work that comes in editing and post production and say hello to your new best content editor.

Opus Clip: Opus Clip is a generative AI video tool that repurposes long videos into shorts in one click.

Moose discusses Space X recent launch of the starship rocket. He dives into how personal brand meets mainstream media. “A failure in someone’s eyes can still be a success for you.” Keep the right perspective in what your attempting to accomplish. 

Creator Of The Week

George White

Motivational speaker that brings high energy to his videos with music that sets the tone! Check out his videos on Instagram!

• iamgeorgewhitethespeaker

Blueprint For Success - Bobby Hundreds Brand Creatives

“Intentionally try to stand out.”

Bobby’s Brand Must Haves 

• Stories 
• Content
• Community
• Culture
• Relationships 

How To Stand Out?

• Story behind product. Establishes a connection with consumers. Increases chance of support. 

• Successful collaborations. Strategic partnerships with other companies will help your brands image. 

• Fully embrace who you are. Your message has power to set people free when operating in great courage!

• Provide great experiences & events for your community. 

• Look to fill gaps in your industry. If it doesn’t exist, that’s your opportunity to create that need. 

This Or That - “If You Can’t Beat Them, Join Them.”

Do you agree with this statement?

Moose - “Self evaluate before making the move.” Take ownership of where you currently are in business or personal matters. 

Nicky - Teaming up provides more resources an opportunities for successful collaborations. 

• Trade practices with successful business owners to enhance your own. 

Ai Tools Your Brand Needs!

1) https://www.castmagic.io/?via=nicky

2) https://www.opus.pro/?utm_source=thisisnickys&code=IAMNICKY

Brand Partnerships

We are now accepting brand partnerships! If you’d like to have your brand featured on an episode, please email Nicky at Nicky@DeeperThanTheBrand.com

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

Creator Ave is sponsored by Deeper Than The Brand

1. Don't create a brand solely based on passion: Passion is important, but it's essential to have a long-term plan and think about whether your passion can be a scalable business or if it's just a seasonal project.
2. Separate your personal identity from your brand: It's crucial to maintain a balance between who you are and what you do. Avoid letting your brand define your self-worth or dictate your mental health.
3. Don't put off creating a culture for your brand: Be intentional about defining the culture of your brand and don't let past experiences dictate the norm. Seek out what feels right for your brand and don't be afraid to break the mold.

Additional tips include knowing your audience, tailoring your strategies to different demographics, and being authentic in your brand representation

Creator Ave is sponsored by Deeper Than The Brand

What You Will Learn

• Meaning Of Meta Verified
• Logistics Of Steph Curry’s Lifetime Brand Deal
• How To Grow Team, Leaders & Community. 
• How To Organically Grow Your Brand. 

What’s Poppin! Meta Blue Check Verifications. 

Nicky breaks down the differences of Meta (Facebook & Instagram) and Twitter purchase verifications. Some of the benefits include reaching more audiences, establishing a presence on social media, and interacting with other creators with exclusive stickers. Are you going to invest in becoming Meta Verified? 

Moose highlights Steph Curry’s lifetime deal with Under Armour. Resources, distribution & collaboration with with strategic partners makes it easier to focus on the task at hand! A great supportive system simplifies the process for productivity. 

Creator Of The Week

Justin Phillips, co founder of Support Black Colleges, provides e-commerce buyers with resources to successfully start and sustain their business. Whether it’s online or in store, you’ll have access to the same advantages as the biggest companies in your niche. 

Instagram - Justin Phillips

Blueprint For Success - Growing Your Audience 

Process 

• Love the process of what you do! 

• Look to make an impact amongst your current audience. 

• “Process starts at zero.” Don’t look for the big numbers right away. Focus on who’s currently present while improving your craft. 

Owning

• Have a relationship and serve the people within your community. 

• Create an experience people would enjoy. 

Takeaways 

• Don’t compare your journey with others. 

• Don’t expect everyone to grasp your concepts right away. Remain patient & consistent! 

• Use social media to build audience before moving to different platforms such as Mighty Networks, Circle SO, or Kajabi. 

This Or That - Different Ways to Develop A Team

1. Developing Your Current Team. 
2. Recruiting The Right Talent. 

“Make your company the place that people grow the most.”

• Building talent from scratch produces a special bond and loyalty. 

• Hiring the right talent is beneficial for time management & efficiency in task. 

• Make sure your team is running on one accord with understanding the brands mission. Set the tone early!

Questions

• How do you cater to your current audience?

• Would you rather develop or hire the right talent? 

• What relationships and character development systems would you have set for your team?

Listener Perks

1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!