Beauty Business Matters

⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠

SPONSORSHIP

⁠https://www.phorest.com/⁠

⁠https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta⁠

This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/⁠

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

From High-Stakes Hustle to Heartfelt Success: Lisa Comber’s Entrepreneurial Odyssey

Mon, 16 Mar 2026 00:00:00 -0000

Ever wondered what it takes to build a beauty empire while navigating the most turbulent waves of personal loss and professional scrutiny? In this episode of Beauty Business Matters, host Susan Routledge sits down with the irrepressible Lisa Comber, a serial entrepreneur who has spent over 20 years turning grit into glamour. From her early days as a mobile technician in Gran Canaria to the helm of multiple high-performing salons and a regulated training academy, Lisa’s story is a masterclass in resilience.

We dive deep into the "messy middle" of business ownership—the sudden salon closures, the transition from solo therapist to team leader, and the grueling four-year battle with HMRC that threatened everything she built. Lisa shares with raw candor how she balanced the demands of a growing brand, Perfect 10, with the profound grief of losing her parents. Whether you are a budding therapist or a seasoned business owner, Lisa’s "Lisa-isms" and her relentless drive to be her own biggest cheerleader offer a grounded, witty, and deeply inspiring roadmap for anyone looking to master the beauty business.

SOCIALS & IMPORTANT LINKS

⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠

SPONSORSHIP

⁠https://www.phorest.com/⁠

⁠https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta⁠

This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/⁠

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

Stop Playing by the Rules: Unleashing Your Inner Business Maverick

Mon, 09 Mar 2026 00:00:00 -0000

If you feel like you’re doing everything “right” in your business but still feel completely disconnected from your results, you aren’t failing—you’re likely just wearing a mask that’s suffocating your success.

In this high-energy debut episode of Beauty Business Matters, host Susan Routledge sits down with the inimitable Shari Teigman, an international performance coach and creative strategist who splits her time between New York and the UK. Shari reveals the raw story behind the "Maverick" brand, moving from a high-stakes divorce and a "Stepford Wife" business model to becoming a powerhouse coach for elite entrepreneurs. This episode explores why authenticity is the ultimate competitive advantage and how to stop let the fear of success hold your business back.

SOCIALS & IMPORTANT LINKS

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

SPONSORSHIP

https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

Belonging by Design: The Future of Human-Centred Salons

Mon, 02 Mar 2026 00:00:00 -0000

In this deeply human follow-up conversation, Susan welcomes back Alex Belisle-Springer from Phorest, fresh from the 2026 Phorest Summit, to go further into what really matters as technology accelerates: care, connection, community, and belonging.

Alex reflects on the ripple effect of his unforgettable 2024 Phorest Summit keynote (no longer publicly available), sharing how personal storytelling can transform the way we lead teams, serve clients, and design experiences. Together, Susan and Alex explore how salons, spas, and clinics can be intentionally built around belonging, through everything from consultations and language to seating layouts, client notes, and the smallest “you remembered me” moments.

They also unpack how AI (when used well) can support human connection, giving teams more time and insight to deliver care without losing the warmth that makes this industry so powerful.

KEY TAKEAWAYS

Belonging doesn’t happen by accident, it must be designed. Alex shares how meaningful experiences require intentional structure, not “hoping for the best.”

AI should empower connection, not replace it. The most exciting tech improvements are the ones that reduce friction and help clients feel remembered.

Small details create massive loyalty. Remembering a client’s holiday, drink preference, or what matters to them builds trust faster than any marketing.

BEST MOMENTS

“I’m only starting to realise just how impactful it’s been… people still come up to me… and say it changed the way I interact with my kids, or with my clients.” “It has to be intentional. It has to be designed. You can’t just hope for the best.” “There’s so much power in sharing stories… understanding each other’s journey.”

SOCIALS & IMPORTANT LINKS

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

SPONSORSHIP

https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

Kitchen Formulas to 2,500 Salons: Tracey Tamaris on Science, Skin & Standing by Your Values

Mon, 23 Feb 2026 00:00:00 -0000

At just 23 years old, armed with a marketing degree and personal experience of sun damage, Tracey made a bold decision: bring a little-known South African brand called Environ to the UK.

What started as a spark of belief in Vitamin A, and products made in a plastic surgeon’s kitchen, became a global, science-led movement in skin health.

In this episode, Tracey shares:

How Environ was born from a mission to prevent skin cancer
The early days of fax machines, Yellow Pages cold calls, and trade show hustle
Why science must always trump hype
The real danger of discount culture and fake products
Why AI will never replace the skin professional
The power of protecting therapists and elevating the industry

This conversation is packed with wisdom for salon owners, therapists, brand founders, and anyone building a business rooted in purpose.

KEY TAKEAWAYS

Science Over Hype — Always

Tracey’s golden rule: don’t chase trends — chase evidence. Vitamin A wasn’t a fad. It was built on research dating back to the early 1900s.

“Always look at the science. Don’t look at the hype. Dig deeper. Ask the right questions.”

Start Before You’re Ready

No logistics knowledge. No exporting experience. No roadmap. Just belief.

“You can do that when you’re young. At 57, I don’t think I’d make that same decision!”

Sometimes naivety is your greatest asset.

Protect Your Core Community

When discounting threatened salon partners, Tracy made a principled (and costly) stand.

“We have a responsibility to support them. They can’t compete with big businesses discounting their brands.”

Business is about money — but it must go beyond money.

BEST MOMENTS

“I drove from London to Devon to see one person… and drove back again.” - Tracey

“He was the pioneer. The first Vitamin A skin care brand. The first antioxidant sunscreen.” - Tracey

“We wanted to protect the therapists. That was our mission from day one.” - Tracey

“We cry, we laugh, we’re amazed. The results therapists achieve are overwhelming.” - Tracey

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Celebrating a Decade: Reflections on Ten Years of Innovation and Community at Phorest

Mon, 16 Feb 2026 00:00:00 -0000

Susan interviews Alex Belisle Springer, the global content creator for Phorest Salon Software and co-host of the Phorest FM podcast. Alex shares his unique journey from a sound recording background to becoming a key figure in the beauty industry, highlighting his experiences at the recent Phorest Summit, which saw record attendance. The conversation delves into the evolution of the podcast, the importance of human connection, and the impact of storytelling in the industry. Alex reflects on his personal growth over the past decade with Phorest, the challenges faced during the pandemic, and the exciting future of the podcast as it aims to amplify community voices and foster connections across the globe.

KEY TAKEAWAYS

Personal Growth Through Adversity: The journey shared highlights how personal loss can lead to significant life changes, prompting individuals to reassess their career paths and seek new experiences, such as traveling and exploring new opportunities.

Importance of Community and Connection: The podcast emphasizes the value of human connection within the beauty industry, showcasing how sharing stories and experiences can foster relationships and support among professionals.

Evolution of Content Creation: The transition from a traditional marketing role to a focus on podcasting and educational content illustrates the adaptability required in the industry. The podcast has evolved to include diverse voices and stories, enhancing its relevance and reach.

Commitment to Education: The development of the Phorest Academy and various masterclasses reflects a dedication to providing valuable educational resources for salon owners and professionals, blending practical business insights with industry-specific knowledge.

BEST MOMENTS

"What I love is that the company has never lost that connection... it’s going to be a really special second episode that we do." - Susan

"In 2015, I got a call from my half sister... she said they were in a car accident and they didn’t make it." - Alex

I think podcasting would be a really good channel to add... it’s easy to just pop headphones in and multitask." - Alex

"I can just imagine you telling Ronan all of this and he'd just be like, yeah, he's just like... he just takes it all in his stride." - Susan

HOST BIO

Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognised among the top UK industry influencers for her passion and dedication.

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

SPONSOR

https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Unlocking Wealth: Lara Waldman's Journey from Struggle to Abundance

Mon, 09 Feb 2026 00:00:00 -0000

Susan welcomes Lara Waldman, the renowned wealth activator and author, to discuss her transformative journey from struggling actress to successful healer and wealth coach. Lara shares her personal experiences of overcoming depression, trauma, and financial challenges, emphasising the importance of listening to one's body and intuition. The conversation delves into the concept of manifestation mastery, exploring how to identify and clear blocks to wealth and abundance. Listeners will gain insights into the significance of feeling safe in their healing journey and the interconnectedness of various aspects of wealth, including financial, emotional, and spiritual well-being.

KEY TAKEAWAYS

Spiritual Awakening and Healing Journey: The journey into wealth creation began with a spiritual awakening at a young age, leading to a deep understanding of healing and energy work. This experience highlighted the importance of addressing emotional and mental health issues as foundational to creating wealth.

Visibility and Value Blocks: Many individuals, including those in the healing profession, struggle with visibility and undervaluing their services. Overcoming these blocks is crucial for personal and professional growth, as it allows individuals to confidently share their gifts and charge appropriately for their work.

Pain as a Pathway to Prosperity: Challenges and pain can serve as catalysts for growth. By navigating through difficulties, individuals can uncover deeper insights about themselves and their desires, ultimately leading to greater clarity and success in manifesting their goals.

Holistic Definition of Wealth: Wealth encompasses more than just financial abundance; it includes spiritual, emotional, and relational aspects. A balanced approach to wealth involves nurturing all areas of life, ensuring that financial success is accompanied by fulfillment and connection.

BEST MOMENTS

"I had a spiritual awakening when I was 18... I was really depressed... my body started shutting down and in that I started seeking." - Lara

"What I started to see and develop the skill of understanding how to transform any pain, problem, challenge or obstacle guided by your higher self." - Lara

"We can create very fast results... but I'm in the game of like long-term foundational wealth." - Lara

"If you're waiting for someone to apologize to you or someone to acknowledge what happened, it can leave you really stuck and devastated." - Susan

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Why WhatsApp is the New Email for Beauty Businesses | Paul Green

Mon, 02 Feb 2026 00:00:00 -0000

You wouldn’t ignore a client standing at your reception desk, yet so many businesses unknowingly ignore potential clients online. We are all glued to our phones, but are you actually reaching your customers where they spend their time?

Paul Green, a former commercial airline pilot turned marketing funnel expert, joins the show to dismantle the myth that automation makes you robotic. In fact, it might just be the most human thing you can do for your business.

We dive deep into why email open rates are plummeting while WhatsApp is seeing a massive 98% engagement rate. Paul shares his incredible pivot from the cockpit to the boardroom (via some Lego bricks) and explains why you no longer have to be the best business in town—you just have to be the fastest. If you are tired of chasing leads or feel guilty about not replying to messages at 9 pm, this conversation is the permission slip you need to start working smarter.

KEY TAKEAWAYS

The 5-Minute Rule: Responding to a new enquiry within five minutes makes you 100 times more likely to convert that lead into a paying customer. Speed is the new currency of trust.

Automation is Service: Just like an autopilot serves the passengers by freeing up the pilot, marketing automation serves your clients by giving them instant answers, regardless of the time of day.

The "Shoe Shop" Analogy: If a customer walked into a shop and no one greeted them, they would leave. Your website is the same; if you don't engage visitors immediately via chat or WhatsApp, they will bounce to a competitor.

WhatsApp vs. Email: With email open rates hovering around 20%, WhatsApp offers a direct, uncluttered line of communication that clients actually trust and check.

Confirmation, Not Discovery: By the time a client lands on your website, they have usually made their buying decision. They are simply looking for confirmation and a quick way to book.

MEMORABLE QUOTES

"You no longer have to be the best, you just have to be the fastest. The fastest wins every time."

"An autopilot serves passengers first and pilots second. We can use automation to serve the customer... to make the customer's life easier, better, more exclusive, and more VIP."

"People go to the high street when they’ve made their buying decision. All they’re looking for is confirmation."

"If you can respond within five minutes, you are 100 times more likely to turn them into a customer."

"It’s not about being a robot; it’s about being the most helpful person in the room."

GUEST LINKS

Paul Green & Client Funnels - clientfunnels.co.uk

SOCIALS & IMPORTANT LINKS

https://www.instagram.com/susan_routledge

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

This Podcast has been brought to you by Disruptive Media.

https://disruptivemedia.co.uk/

Empowering Wellness: Lara Morgan's Journey from Business Success to Mindful Living

Mon, 26 Jan 2026 00:00:00 -0000

Susan welcomes back entrepreneur Lara Morgan for a deep dive into the intersection of wellness, mental health, and entrepreneurship. Lara shares her journey from founding Pacific Direct to her current venture, Scented, which focuses on using fragrance to enhance well-being. The conversation explores the importance of mindfulness, the power of scent, and the role of personal experiences in shaping business ideas. Lara emphasises the significance of creating products that not only serve a purpose but also foster emotional connections, drawing on her own life lessons and the influence of her family. With insights on entrepreneurship, self-care, and the value of community, this episode is a rich resource for anyone looking to blend business with a meaningful mission.

KEY TAKEAWAYS

Wellness and Mental Health Focus: The discussion emphasises the importance of wellness and mental health, highlighting how products like scented balms can positively influence mindset and emotional well-being.

Serendipity in Business: The creation of the brand Centred was a result of serendipitous encounters and ideas, illustrating how unexpected opportunities can lead to meaningful business ventures.

Value of Experience Over Materialism: The conversation reflects a shift towards valuing experiences and personal connections over material possessions, advocating for a simpler, more meaningful lifestyle.

Empowerment and Confidence: There is a strong message about the importance of self-belief and empowerment, particularly for women in business, encouraging them to prioritise their needs and assert themselves in professional settings.

BEST MOMENTS

"I think maybe we've come too far in some cases where sometimes actually we do have to suck up that not every day is a happy day, not every day is a perfect day in life." - Lara

"The point is, is I want, in the end, a child to have, in their pencil case, an I-can-balm, an I-will-balm, not I-shant-balm." - Lara

"I think it's getting the concept over to someone and demonstrating, but also I think... it's the association with something like gummies gone, whereas with something like this, it associates you back to when you bought it." - Susan

"I want to do something that's affordable, accessible wellness to everybody so that somebody who needs a touch of kindness can afford it." - Lara

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Celebrity Facialist William Foley on Building a Beauty Empire

Mon, 19 Jan 2026 00:00:00 -0000

In this episode of Beauty Business Matters, Susan sits down with celebrity, multi-award-winning facialist William Foley to explore his inspiring journey through the beauty, aesthetics, and wellness industry.

From starting out in fitness and holistic therapy to working with global luxury brands like ESPA and Rodial, and now running his own highly successful clinic and skincare brand, William shares the real story behind building a standout career in a competitive industry.

They discuss the realities of spa life, working on counter in Harvey Nichols and Selfridges, navigating sales targets, entering and winning major industry awards, building a celebrity client base, and creating a simplified four-step skincare range focused on skin barrier health.

This is a powerful, honest conversation about ambition, resilience, personal branding, and staying true to your values in business.

KEY TAKEAWAYS

William began his career in fitness, wellbeing, and sports science before training in holistic therapy and beauty around 17 years ago.

His early career included working in spa environments, which opened his eyes to the physical demands of back to back massage treatments.

His first major role was with ESPA at Harvey Nichols in Manchester, where he received extensive brand training and entered the luxury retail world.

He was later recruited by Rodial into a national skin specialist role across Harvey Nichols, Harrods and Space NK.

Working on counter taught him high level consultation skills, communication, and how to work under retail sales targets.

BEST MOMENTS
“I had this thing in my head where I thought I want to get into working in a beautiful spa in the countryside. And this was my idea of what was happening in my mind. Wasn’t the truth.” - William

“I remember having my first spa job and they booked me in like 12 full bodies in the day. I was thinking I’m going to pass out.” - William “If you can sell in that kind of environment and sell high end in that environment then you know you’ve cracked it really.” - William
“It all looks glamorous but behind the scenes of what you’ve got to do, showing up for yourself and performing in clinic, it’s a monster in itself.” - William

HOST BIO

Susan founded and has grown her Advanced Skincare clinic of 35 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3.

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠

This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/⁠

Investing with Purpose: Lara Morgan's Mission to Change the World Through Entrepreneurship

Mon, 12 Jan 2026 00:00:00 -0000

Susan engages in an inspiring conversation with entrepreneur Lara Morgan, who shares her remarkable journey from founding Pacific Direct, a company that grew to a £20 million global enterprise, to her current role as an investor in various brands. Lara reflects on her unique upbringing, the influence of her entrepreneurial parents, and the lessons learned from her early experiences in business. She discusses the importance of resilience, personal connections in sales, and the value of having a focused business strategy. The episode also touches on Lara's commitment to making a positive impact in the world through her investments, particularly in wellness and mental health initiatives, showcasing her passion for innovation and community engagement.

KEY TAKEAWAYS

Resilience and Persistence: Building a business requires determination and the willingness to face rejection. The journey involves making numerous outreach attempts, with the understanding that success often comes after many failures.

Importance of Personal Connection: Engaging with customers through personal interactions is crucial. Relying solely on digital communication can hinder relationship-building and customer loyalty.

Focus on Niche and Expertise: Specialising in a specific area and becoming an expert can lead to greater success. Trying to cater to everyone can dilute a brand's identity and effectiveness.

Value of Team and Trust: A strong, trustworthy team is essential for business growth. Empowering employees and fostering a culture of collaboration can lead to better outcomes and loyalty.

BEST MOMENTS

"I started my own company when I was 23 because needs must. It was a 1991 recession, and I didn't even know what that was." - Lara

"You can't build a business without speaking to people, and you were always learning on the way." - Lara

"People hide behind emails and social media, but it's still not the same as speaking to someone and physically having a conversation." - Susan

"If you deliver on your promise and you're still willing to get your hands dirty, others will follow." - Lara

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠

This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/⁠

2026 Vision: Susan's Exciting Plans for Business and Life in Mallorca

Mon, 05 Jan 2026 00:00:00 -0000

Susan shares her exciting plans for 2026, including her move to Mallorca and the launch of a new mastermind program designed for salon and clinic owners looking to elevate their businesses. Susan discusses the importance of having a clear vision and strategy, emphasising the unique elements of her mastermind that combine one-on-one coaching with group collaboration. She explains her trademarked stable business formula, which focuses on creating a scalable and saleable business, and highlights the transformative results her clients have achieved. Listeners will gain insights into the significance of clarity in business, the benefits of community support, and how to create a business that aligns with their lifestyle and aspirations.

Podcast Offer to win £2000 worth of business support with Susan from this link

⁠https://marketing.susanroutledge.com/beautydirectormasterclass-waitlist⁠

KEY TAKEAWAYS

Vision First Approach: Establishing a clear vision is crucial for business success. Without it, businesses can become chaotic, and owners may struggle to articulate what they truly want.

Mastermind Program: A new mastermind program is being launched to support salon and clinic owners looking to elevate their businesses. This program combines one-on-one coaching, group sessions, and a structured framework to help participants achieve their unique business goals.

Stable Business Formula: The stable formula, which stands for Systems, Trust, Adaptability, Branding, Links, and Education, is designed to create a balanced and scalable business.

Work-Life Balance: The importance of creating a business that fits into one's lifestyle is emphasised. Business owners should not feel trapped by their businesses; instead, they should design their operations to allow for personal freedom and well-being.

BEST MOMENTS

"The mastermind is predominantly for salon owners, clinic owners, aesthetic clinic owners who have already created a business and want to take it to the next level." - Susan

"Without a vision, you're just creating chaos quite often. You need to have that clarity." - Susan

"You can literally create what you want. I work with a business where the salon owner works on their own, one week on, one week off." - Susan

"You are not your business. Your business has to be something that just funds your lifestyle and creates and enhances the life that you want to live." - Susan

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Celebrating 190 Years of Compassion: The Legacy of the Hair and Beauty Charity

Mon, 15 Dec 2025 00:00:00 -0000

https://hairandbeautycharity.org/

Susan is joined by Sarah Hashim and Natalie Merola from the Hair and Beauty Charity. They discuss the vital work the charity does to support individuals in the hair and beauty industry who are facing financial crises due to circumstances such as illness, domestic abuse, or homelessness. The conversation highlights the charity's commitment to not only assist the affected individuals but also to provide support for their children, ensuring they have a sense of normalcy during tough times. Sarah and Natalie share insights into the application process for assistance, the various fundraising efforts, and the importance of community support. With nearly 190 years of history, the charity continues to adapt and thrive, making a significant impact on the lives of those in need within the industry.

KEY TAKEAWAYS

Purpose of the Charity: The Hair and Beauty Charity provides financial assistance and support to individuals in the hair and beauty industry who are facing personal hardships, such as domestic abuse, illness, or homelessness.

Support for Families: In addition to helping individuals, the charity also supports their children by providing pocket money, school holiday costs, and gifts for birthdays and Christmas, ensuring that children feel as normal as possible during difficult times.

Funding Sources: The charity relies on corporate sponsorships, donations of surplus stock from industry partners, and fundraising events, such as raffles and exhibitions, to generate the funds necessary to support its beneficiaries.

Application Process: Individuals can apply for assistance through a detailed application process, which is reviewed confidentially. Help can often be provided quickly, sometimes as soon as the next day after a case is presented.

BEST MOMENTS

"We help professionally trained industry people... when they come to us in financial crisis." - Natalie

"It's really when someone has been in our industry and then for no fault of their own can't work for them." - Sarah

"We provide supermarket vouchers... to take that stress off families." - Natalie

"I think we're the best kept industry secret... we need to reach beauticians in salons, in towns, in, you know, everywhere throughout the UK." - Sarah

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

The King of Sterilisation: Elevating Hygiene Standards in the Beauty Industry with Artur Szelwach

Mon, 08 Dec 2025 00:00:00 -0000

Susan welcomes Artur Szelwach, affectionately dubbed the "king of sterilisation." The discussion delves into the critical yet often overlooked topic of sterilisation in the beauty industry. Arta shares his journey into the world of sterilisation, highlighting the importance of hygiene and safety standards in salons. They explore the differences between sterilisation and disinfection, the effectiveness of various sterilisation methods, and the innovative design of the ProClaves, which not only ensures safety but also serves as an aesthetically pleasing feature in salons. The episode emphasises the need for beauty businesses to adopt higher standards of sterilisation to stand out in a competitive market, ultimately enhancing client trust and safety.

KEY TAKEAWAYS

Importance of Sterilisation: Sterilisation is crucial in the beauty industry to ensure the safety of clients and staff. It goes beyond basic disinfection, as some bacteria can survive standard cleaning processes.

Autoclave Benefits: The ProClaves is designed to be aesthetically pleasing and compact, allowing it to be displayed in salons rather than hidden away. It offers effective sterilisation while being cost-effective in terms of water usage.

Client Education: Showing clients sterilised tools in pouches and explaining the sterilisation process can enhance trust and loyalty. Clients appreciate knowing that their safety is prioritized.

Training and Standards: There is a need for ongoing education in sterilisation practices within the beauty industry. Training programs can help professionals understand the importance of proper sterilisation and how to implement it effectively.

BEST MOMENTS

"I think not only for, you know, the purpose of anyone from the industry, this is going to be hugely beneficial, but as well just in general." - Susan

"The difference is between most of the time, actually, we've seen people think that disinfection is the most official way to remove all of these bacteria, viruses from the businesses." - Artur

"To be sure that we are following the correct procedure and obviously to feel 100% safe, the solution is only sterilisation." - Susan

"I think that having like, and being able to prove that you've got these sterilisation processes in place is one way of like really making you stand out above the others." - Susan

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Breaking Barriers: How Helen Portman-Brookes is Revolutionising Support for Small Beauty Brands

Mon, 01 Dec 2025 00:00:00 -0000

Susan Routledge welcomes Helen Portman Brooks, known as the Beauty Brand Connector. Helen shares her unique journey from beauty therapist to freelance business development manager and trainer, highlighting her passion for connecting smaller brands with industry professionals who need their products. The conversation delves into Helen's early career, her transition into sales, and the importance of community and collaboration within the beauty industry. She emphasises the significance of trusting one's instincts and the value of surrounding oneself with supportive peers. Listeners will gain insights into the evolving landscape of beauty entrepreneurship and the importance of personalised approaches in business development.

KEY TAKEAWAYS

Trust Your Instincts: It's important to listen to your gut feelings when making career decisions. Following your instincts can lead to unexpected and fulfilling paths.

Embrace Community: Surrounding yourself with a supportive network is crucial. Collaboration and connection with others in the industry can provide valuable insights and encouragement.

Flexibility in Business: The ability to adapt and be flexible in your work schedule allows for a better work-life balance. It's essential to prioritise personal time while managing business responsibilities.

Tailored Business Solutions: Each salon or beauty business is unique, and it's vital to customise solutions based on their specific needs rather than adhering to a one-size-fits-all approach.

BEST MOMENTS "I think trusting your gut instinct is a big one... It's all just been, you know, I've turned left instead of turning right. You know, I should have been turning right every time and I've gone left for some reason and it's worked." - Helen

"I always like to say, you know, there's enough work for everyone. You can help everyone... It's just, and, you know, you can help everyone." - Susan

"I think there's more of a pull back to being connected with people than ever before. And people are really needing it more, more so than ever." - Helen

"I want it to be a success for the brand, for the business and for my own brand as well. So it's really important that we get it right." - Helen

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Breaking the Stigma: Why the Beauty Industry Must Support Clients Facing Cancer

Mon, 24 Nov 2025 00:00:00 -0000

Susan sits down with Sarah, a resilient entrepreneur and cancer survivor, to discuss her remarkable journey through the beauty industry and her battle with ovarian cancer. Sarah shares her experiences of starting a mobile beauty business at just 19, the challenges she faced during the COVID-19 pandemic, and the life-altering diagnosis that forced her to re-evaluate her priorities. As they delve into the importance of mindset, self-care, and the power of slowing down, Sarah emphasises the significance of listening to one's body and the transformative impact of meditation and visualisation. With a focus on helping others navigate their own health journeys, Sarah now offers coaching and holistic treatments, aiming to empower individuals facing cancer and stress. This episode is a heartfelt reminder of the strength of the human spirit and the importance of nurturing both mental and physical well-being.

KEY TAKEAWAYS

Slowing Down is Essential: Taking time to slow down and breathe is crucial for mental and physical well-being. It allows individuals to become present and avoid getting lost in overwhelming thoughts or stress.

Mindset Matters: Identifying with wellness rather than illness is vital. The messages we tell ourselves can significantly impact our health, and maintaining a positive mindset can aid in healing.

Importance of Self-Love: Practicing self-love and self-validation is necessary for overall health. It's important to prioritize personal well-being and recognise when to take a step back for self-care.

Holistic Approaches to Health: Integrating practices such as meditation, breathwork, and touch therapy can help reset the nervous system and improve immune function, benefiting both mental and physical health.

BEST MOMENTS

"COVID for me was a bit of a lifesaver... I was in fight flight... I was very much in my masculine energy. It was just life, you know? That was how it was." - Sarah

"You do have to listen to your body because I think if you don't, your body at some point will stop you." - Susan

"I see having cancer now as my greatest gift... it really taught me how to live life differently." - Sarah

"96% of salons will turn people away when they're actually facing a cancer diagnosis... How shit is it when you need someone to go into a salon and say, can I have a massage?" - Sarah

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Navigating the Beauty Business: Insights and Advice from BIAE Chair Vicky Hendry

Mon, 17 Nov 2025 00:00:00 -0000

Susan welcomes Vicky Hendry, the chair of the British Institute and Association of Electrolysis (BIAE) and owner of the clinic Face Up. They delve into Vicki's extensive career in the beauty industry, exploring her journey from her early days in beauty therapy to her current role in promoting electrolysis, a treatment that has been around for 150 years. Vicki shares her insights on the importance of continuous professional development, the challenges faced during the COVID-19 pandemic, and the rewarding nature of electrolysis in transforming clients' lives. The conversation highlights the significance of professional bodies in maintaining high standards within the industry and offers valuable advice for practitioners, emphasising the need to trust one's instincts, continually review business practices, and value one's expertise.

KEY TAKEAWAYS

Electrolysis as a Lifelong Career: Electrolysis has been a significant part of the beauty industry for 150 years, yet it is not included in standard beauty therapy curricula. This highlights the need for ongoing education and specialisation in this field.

Personal Journey and Adaptability: The journey into the beauty industry can be non-linear, with many professionals, like Vicky, transitioning through various roles before finding their niche. This adaptability is a unique aspect of the beauty industry, allowing individuals to explore different paths.

Importance of Professional Development: Continuous professional development (CPD) is crucial for practitioners. Membership in professional bodies, such as the BIAE, provides access to resources, training, and a supportive community, which can enhance skills and knowledge.

Client-Centered Approach: Electrolysis can significantly impact clients' lives, especially those dealing with unwanted hair. Practitioners should focus on building a partnership with clients, understanding their needs, and providing tailored advice to improve treatment outcomes.

BEST MOMENTS

"I think it's the sort of industry that very often people stumble into or discover." - Vicky

"Electrolysis is something that is life-changing to a client, patient and also for a practitioner is something that is so worthwhile and satisfying to do." - Susan

"Always pay attention to your gut. It really isn't wrong." - Vicky

"I decided to move premises, which was a horrendous experience... but it was a case of, oh my God, what next?" - Vicky

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

The Art of Precision: How Creativity Enhances Susanne Webb's Skin Blemish Removal Techniques

Mon, 10 Nov 2025 00:00:00 -0000

Susan welcomes Susanne Webb from the Skin Blemish Removal Clinic, who shares her remarkable journey in the beauty industry. With over 30 years of experience, Susanne discusses her unique approach to business, thriving without social media and relying solely on local magazine advertisements and word-of-mouth referrals. She delves into her passion for advanced cosmetic procedures, emphasising the life-changing impact her work has on clients struggling with skin blemishes. The conversation also touches on the importance of seeking advice, believing in oneself, and the joy of giving back to the community through school visits. Listeners will be inspired by Susanne's dedication, artistic flair, and the personal connections she fosters with her clients.

KEY TAKEAWAYS

Success Without Social Media: Building a thriving business without relying on social media is possible. Instead, utilising traditional advertising methods, such as local magazines, can effectively attract clients.

Personal Connection: Establishing a personal connection with clients through direct communication, such as phone calls, allows for a better understanding of their needs and creates a more comfortable environment for discussing sensitive issues.

Passion for Specialisation: Focusing on a specific area of expertise, such as advanced cosmetic procedures, can lead to greater success and fulfillment in one's career. This specialisation can also help in building a loyal client base.

Value of Advice: Seeking and valuing advice from experienced individuals in the industry is crucial. Listening to others' insights can provide valuable guidance and help navigate challenges in business.

BEST MOMENTS

"I don't do any social media whatsoever, and I never have. The only way that I actually advertise my business is through a little magazine." - Susanne

"I believe that electrolysis was the foundation to all of my next steps, because without electrolysis, you haven't got the finesse and dexterity of your fingers." - Susanne "It's amazing how that has... worked phenomenally in your favour, hasn't it? And now you've got like a wait list for the work that you do." - Susan

"If you can say that I change people's lives, it's not really me, it's the technique. Very, very often changes people's lives." - Susanne

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Behind the Scenes of Professional Beauty: Insights from Industry Leaders and Innovators

Mon, 03 Nov 2025 00:00:00 -0000

Susan brings together insightful clips from various guests, highlighting their unique journeys and experiences in the beauty industry. The episode features David Alpert from IIAA, who shares the inspiring story of how he and Tracy built their skincare brand, Environ, from humble beginnings in South Africa to becoming a significant player in the UK market. Vicky Ross discusses the importance of mindset and the impact of stress on our lives, while Jaxon Feeley offers a powerful perspective on navigating transitions and vulnerability, particularly in challenging environments. Nergish Wadia Austin emphasises the significance of high standards in the beauty industry, drawing from her extensive experience at Harrods. Finally, Samuel and Samantha Sweet from Sweet Squared share their journey of building a successful business rooted in customer care and community.

KEY TAKEAWAYS

Journey of Entrepreneurship: David Alpert shares the story of how he and Tracy started their business in the UK with very little money and no connections, emphasising the importance of determination and resilience in building a successful company from humble beginnings.

Mindset and Stress Management: Vicky Ross discusses the difference between eustress (positive stress) and distress (negative stress), highlighting the importance of focusing on solutions rather than worrying about problems. She emphasises that stress is often a future-oriented emotion and encourages listeners to be present and proactive.

Vulnerability and Connection: Jaxon Feeley reflects on his experience transitioning in a male-dominated prison environment, stressing the significance of having difficult conversations and being open about vulnerabilities. He believes that sharing personal struggles can foster understanding and connection among individuals facing their own challenges.

BEST MOMENTS

"We like to think of the people that work there as part of the family and the people that we work with externally as part of our community." - David

"Stress is an emotion of the future. If you could spatially place it, why do you not pay attention to it in this moment?" - Vicky

"Whenever you go through a transition in life, it doesn’t just affect you; it affects everyone around you." - Jaxon

"Education in the industry is critical. It’s ongoing education that sets the standards." - Nergish

"I wanted people to call and feel like they were getting a bit of love and respect." Samuel

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Celebrating a Year of Transformation: Highlights from Beauty Business Matters' Anniversary Episode

Mon, 27 Oct 2025 00:00:00 -0000

In this special anniversary episode of Beauty Business Matters, Susan reflects on a year filled with inspiring stories and valuable insights from industry experts. The episode features highlights from interviews with notable guests such as Arif Isikgun, who shares his transformative journey in the beauty industry, and Josh Yardley, whose first client was Princess Diana. Listeners will also hear from Pauls Clipsham about the resilience of salon owners during the pandemic, and Mark Maloney discusses the evolution of Professional Beauty. The episode culminates with a look back at the very first guest, Ronan Percival from Phorest Software, who emphasises the importance of passion and innovation in business.

KEY TAKEAWAYS

Diverse Journeys in the Beauty Industry: Each guest shared unique experiences and paths within the beauty industry, highlighting that there are many ways to succeed and grow, whether through retail, education, or entrepreneurship.

Resilience During Challenges: The impact of the pandemic was a common theme, with many guests discussing how they adapted and found opportunities for growth during difficult times, emphasising the importance of resilience in the beauty business.

Importance of Customer Relationships: Building strong relationships with clients is crucial in the beauty industry. The bond formed between beauty therapists and clients is unique and essential for business success.

BEST MOMENTS

"I fell in love with the art of transformation. Beauty products make you feel a certain way, and I wanted to find natural solutions instead of going down the route of medication." - Arif

"My first ever customer was a new fancy club called the Harbour Club in Chelsea, and Princess Diana was the first number one member. That gave me a little bit of leverage." - Josh

"Lockdown was so tough for so many people. And yet, for me, it's the best thing that ever happened. It gave me time to reflect and magnified my business direction." - Paula

"At its best, the salon sector has a real care about their customers and their teams, combined with savvy business practices. We need to shout that more." - Mark

"If you're in love with the business, you're going to be more enthusiastic and willing to improve it. That energy attracts customers and motivates your team." - Ronan

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Practical AI Tips for Entrepreneurs: Marnie Wills' Guide to Enhancing Your Business Operations

Sun, 19 Oct 2025 23:00:00 -0000

Susan welcomes AI strategist Marnie Wills, an expert in the field of artificial intelligence and its applications in business. Marnie shares her inspiring journey from being an international athlete to becoming a successful entrepreneur and AI strategist. The conversation delves into the transformative power of AI, discussing practical ways to leverage AI tools like ChatGPT and Jasper for business growth and efficiency. Marnie emphasises the importance of using AI as a collaborative partner rather than a mere tool, encouraging listeners to create personalised AI systems that enhance their productivity. With actionable tips and insights, this episode is a must-listen for anyone looking to navigate the evolving landscape of AI in their industry.

KEY TAKEAWAYS

AI as a Second Brain: Utilise AI tools like ChatGPT not just as a writing assistant but as a second brain that can help brainstorm ideas, generate content, and provide insights based on your expertise and input.

Creating AI Projects: Set up specific AI projects tailored to your needs. This involves organising relevant documents and providing clear instructions to the AI, which can enhance its ability to assist you effectively.

Continuous Learning: Embrace a mindset of continuous learning and adaptation. Regularly engage with AI tools, listen to podcasts, and explore new features to stay updated on the rapidly evolving landscape of AI technology.

Collaboration with AI: Approach AI as a collaborator rather than a replacement. By working alongside AI, you can enhance your creativity and efficiency, allowing it to handle repetitive tasks while you focus on strategic decision-making.

BEST MOMENTS

"I think it's really important that we ask our large language model... what your perspective is, or any stories related to an outcome that it's told you to write about." - Marnie

"AI content is expected. So I don't think that's an issue, but I think you would probably agree, you don't want to read boring AI stuff all the time." - Marnie

"I think learning from someone who is a true expert, who can like sort of be ahead of that curve kind of thing, is just so valuable." - Susan

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

Connect with Marnie - https://www.linkedin.com/in/marnie-wills-entrepreneur?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

https://stan.store/business_with_ai_strategist

Download Free Resources -

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Behind the Scenes of Electrolysis: Insights into Treating Complex Skin Conditions and Building Client Trust

Sun, 12 Oct 2025 23:00:00 -0000

Susan welcomes Natalie Jackson, the 2025 Professional Beauty Electrologist of the Year at NJ Skin Clinic. Natalie shares her inspiring journey into the world of electrolysis, detailing her initial reluctance towards the discipline during her training in beauty therapy, which began in 1989. As she recounts her experiences, Natalie highlights the transformative power of advanced cosmetic procedures and the profound impact they can have on clients' self-esteem. The conversation delves into the evolution of her career, from working in a salon to establishing her own business, and the challenges she faced along the way, including balancing motherhood with her professional aspirations. With a focus on the importance of specialisation and high standards in the beauty industry, Natalie discusses her commitment to continuous learning and her passion for helping others.

KEY TAKEAWAYS

Journey into Electrolysis: Natalie's career in beauty therapy began in 1989, where she initially struggled with electrolysis but eventually fell in love with the profession, particularly the impact it had on clients' self-esteem.

Specialisation and Expertise: Over the years, Natalie has specialized in advanced cosmetic procedures, particularly in electrolysis, which has become increasingly popular as an alternative to laser treatments. Her focus on this niche has established her as a trusted expert in the field.

Client Impact: The transformative effect of her work on clients is a significant motivator for Natalie. She shared poignant stories of clients whose self-esteem improved dramatically after receiving treatment for conditions that affected their appearance.

BEST MOMENTS

"I think when you become good at something, you then start to love it, you know, and that's what happened." - Natalie "Electrolysis is one of beauty's best kept secrets, you know, it's such a skill." - Natalie "It's finding someone that's hard because there aren't many of us that have done that advanced training or have the years of experience." - Susan

"I think specialising, it's like a secret power, really. It's scary to do, but you can't live your life for other people." - Natalie

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Decoding Personality and Connection: The Universal Colour Language of IMA with Founder James Knight

Sun, 05 Oct 2025 23:00:00 -0000

DESCRIPTION Susan welcomes the incredibly special guest James Knight, the founder of IMA, a universal colour-based language designed to help people connect and understand one another better. Celebrating 50 years since its founding, James shares the fascinating origin story of iMA, which grew from his time at the Dale Carnegie organization and his desire to effectively "look at things from the other person's point of view". He breaks down the four IMA High Colours (Blue, Green, Red, and Yellow) and how identifying a person's core colour is the key to their systematic comfort zone, influencing their thinking, decisions, emotions, and expectations. Discover how IMA, despite its simplicity, is a powerful tool with global reach for building peak performance teams, enhancing relationships, and reducing stress by helping people connect with the 75% of the world on a different "wavelength".

KEY TAKEAWAYS

IMA is a universal colour-based language created by James Knight to help people connect and communicate more effectively.
The system was born from James's early career at Dale Carnegie, where he sought a way to apply the principle of "look at things from the other person's point of view".
Despite 8 billion people on the planet, there are only four "comfort zones," or IMA High Colours, which determine a person's most comfortable way of thinking, deciding, and managing emotions.
The acronym IMA stands for Identify the colour, Modify the message, and Adapt the treatment (or Appreciate the differences).
The beauty industry is noted to have a high tendency of High Blue individuals due to their nurturing side and brilliance in being great listeners and devoted friends.

BEST MOMENTS

"My job was to organize classes for the Dale Carnegie courses for their public speaking course... Rule number one of How to Win Friends and Influence People is to become genuinely interested in others."

"Although there are some now 8 billion people on the planet, there are not 8 billion comfort zones. There are only four..."

"People tell me the reason they like I'm a is because it's simple, but it goes deep. It's got universal applications and it's got a global reach to it as well."

"The bad news is, 6 billion people on the planet are on a different wavelength than us. And when people are different, they have trouble connecting..."

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

The Science of Skin: Understanding Corneotherapy and Its Impact on Epidermal Function

Sun, 28 Sep 2025 23:00:00 -0000

Susan welcomes Maria Rylett-Byrd, a renowned corneotherapy consultant, to discuss the fascinating world of corneotherapy and its significance in skin health. Maria explains that corneotherapy focuses on preserving the epidermis and its function, emphasizing the importance of protecting the skin barrier. She shares her journey from traditional beauty therapy to specializing in skin health, highlighting the evolution of the industry and the need for a holistic approach to skincare. The conversation delves into the origins of corneotherapy, its scientific foundations, and the role of education in empowering therapists to make informed decisions for their clients. Maria also discusses her role as Madam Chair of the International Association for Applied Corneotherapy and the importance of community in advancing this field.

KEY TAKEAWAYS

Understanding Corneotherapy: Corneotherapy focuses on the skin's outer layer, the epidermis, and aims to preserve its function and barrier. It emphasises the importance of maintaining healthy corneocytes, which are essential for skin barrier integrity.

Holistic Approach to Skin Health: A holistic perspective is crucial in treating skin issues. Factors such as gut health, stress, and topical treatments all play a role in skin conditions, and addressing the root causes is essential for effective treatment.

Community and Support: Building a community of like-minded professionals is vital for advancing corneotherapy. The establishment of associations and networks helps therapists connect, share knowledge, and support each other in their practice.

BEST MOMENTS

"It does seem to be moving generally more towards that... health and wellness... rather than just being like treatment focused." - Susan

"If you can't justify the action, then maybe the skin doesn't need it in the first place. So it becomes a whole, it puts the power back into the therapist's hands." - Maria

"The whole ethos is about caring for skin the right way, intelligently. So actually it's for every skin." - Maria

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Mindset and Management: Stephanie's Path to Understanding Numbers and Client Relationships

Sun, 21 Sep 2025 23:00:00 -0000

Susan sits down with Stephanie Podmore, the owner of Escape Beauty and Skin, to explore her unique journey into entrepreneurship. Stephanie shares her transition from aspiring sports professional to successful salon owner, detailing the challenges she faced, including navigating motherhood and the impact of COVID-19 on her business. The conversation delves into the importance of understanding financials, nurturing client relationships, and fostering a supportive team environment. Stephanie emphasises the significance of involving her staff in decision-making and how this approach has led to a thriving business culture. With insights on personal growth and resilience, this episode is a testament to the power of passion and dedication in the beauty industry.

KEY TAKEAWAYS

Understanding Numbers is Crucial: Gaining a clear understanding of financial metrics and margins is essential for running a successful business. This knowledge helps in making informed decisions about pricing and managing expenses.

Nurturing Client Relationships: Building strong rapport with clients is vital. Providing personalised experiences, such as offering upgrades or thoughtful gestures, enhances client satisfaction and loyalty.

Team Involvement in Decision-Making: Involving team members in business decisions fosters a sense of ownership and responsibility. This collaborative approach not only boosts morale but also aligns individual goals with the overall objectives of the business.

Adaptability and Mindset: Embracing change and maintaining a positive mindset during challenging times is important. Learning from experiences and being open to new strategies can lead to growth and improvement.

BEST MOMENTS

"I would hate for someone to work for me that didn't want to be there." - Stephanie

"I never went to uni in the end. I did my level two and my level three." - Stephanie

"I honestly, up until when I left, I had a bit of a tricky birth with Bonnie." - Stephanie

"It's really not healthy for someone to stay with you if they've got aspirations to do something." - Susan

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Transforming Aftercare: Why Hypo21 is Essential for Aesthetic Treatments and Everyday Use

Mon, 15 Sep 2025 06:36:00 -0000

Susan welcomes Nikki Madani, the founder of Hypo21, a revolutionary skincare product that has garnered acclaim across the beauty industry. Nikki shares her unique journey from a successful career in dentistry to creating a product that addresses the need for effective aftercare in aesthetic treatments. With a background in dental nursing and a passion for entrepreneurship, Nikki discusses the science behind Hypo21, which utilizes hypochlorous acid, a natural compound produced by our own bodies, to promote healing and protect the skin. The conversation delves into the extensive research and development process that led to the creation of Hypo21, its various applications for skin conditions, and its suitability for all ages, including babies. Nikki emphasises the importance of using professional-grade products and shares insights on how Hypo21 can enhance skincare routines and support overall skin health. This episode is a must-listen for anyone interested in innovative skincare solutions and the entrepreneurial spirit behind them.

KEY TAKEAWAYS

Background in Dentistry: Nikki transitioned from a successful career in dentistry, where she worked her way up from a dental nurse to practice management, to the beauty industry, driven by a desire to create effective aftercare products for aesthetic treatments.

Hypo21 Product Development: The idea for Hypo21 emerged from Nikki's experience in dental aesthetics, where she noticed a lack of aftercare solutions for procedures like Botox and fillers. This led to the development of a unique hypochlorous acid formulation that is safe and effective for skin healing.

Unique Filtration System: Hypo21's formulation is distinguished by its unique filtration system, which took five years to develop. This system ensures the product remains pure and stable without the addition of harmful chemicals, making it suitable for various skin conditions and even for use on babies.

BEST MOMENTS

"I wanted to create something that the dental world could give or aesthetic world could give as an aftercare." - Nikki

"I just love the fact that you are supporting and helping everyone so well as well." - Susan

"Hypochlorous is what our own white blood cells produce to protect and heal us on the inside." - Nikki

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

Website: www.hypo21.co.uk

Phone: 01923 222296

WhatsApp: 07710 885 916

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Building a Brand: The Secrets Behind Rebecca Elsden's Rise to a Bestselling Author and Award Finalist

Sun, 07 Sep 2025 23:00:00 -0000

Susan interviews Rebecca Elsden, the first author featured since the release of the bestselling book "Beauty and the Best 3." Rebecca shares her inspiring journey in the beauty industry, starting from her childhood passion for beauty to overcoming challenges in her career, including the impact of the pandemic on her business. She discusses her transition from working in salons to establishing her own successful clinic, ReSkin, and emphasises the importance of being proud of one's achievements. The conversation highlights the significance of social media in building a brand, the value of continuous learning, and the drive to push beyond comfort zones to achieve success.

KEY TAKEAWAYS

Embrace Challenges: Being thrown into challenging situations can lead to rapid learning and growth. Real-world experience often teaches more than formal education.

Passion and Specialisation: Finding a specific area of passion within the beauty industry, such as skin care, can lead to greater fulfillment and success. Specialising allows for deeper expertise and better service.

Utilise Social Media Effectively: Engaging with clients through social media, especially live videos, can significantly enhance visibility and connection. Consistency and authenticity in content can build trust and attract new clients.

Celebrate Achievements: It's important to acknowledge and promote personal and business achievements, such as awards and recognitions. This not only boosts confidence but also helps in standing out in a competitive market.

BEST MOMENTS

"If you can't be proud of yourself, how do you expect anyone else to be proud of yourself?" - Rebecca

"I think sometimes when you are thrown in, it is the best way." - Rebecca

"You’ve got to be proud of yourself for where you’ve got to." - Rebecca

"I think it’s about organisation. If anything teaches you to be organised, it’s having twins." - Rebecca

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Building a Legacy: How to Create a Brand That Lasts Beyond You

Sun, 31 Aug 2025 23:00:00 -0000

Susan welcomes brand and vision expert Jojo Smith from CreativSAS. The conversation dives deep into the critical distinction between "brand" and "branding," emphasising that true branding goes beyond visuals to encompass values, personality, and emotional connection. Jojo shares her inspiring backstory, detailing her journey from the corporate world to becoming a successful entrepreneur, and highlights the importance of self-awareness and authenticity in building a lasting brand. The episode also explores how businesses can create a sense of belonging for their teams and clients, ultimately leading to a more sustainable and impactful brand legacy. With a mix of personal anecdotes and practical advice, Jojo's passion for branding shines through, making this episode a must-listen for anyone looking to elevate their business.

KEY TAKEAWAYS

Understanding Brand vs. Branding: There is a crucial distinction between a brand and branding. A brand encompasses the core values, beliefs, and personality of a business, while branding refers to the visual elements like logos, colors, and fonts. Many people mistakenly equate the two, thinking that having a logo means they have a brand.

The Importance of Self-Awareness: Self-awareness is essential for business owners. Many believe they are self-aware, but statistics show that only 15% actually are. Understanding one's own values and beliefs is critical for building a strong brand and connecting with clients.

Creating a Brand Experience: A successful brand must engage all five senses and evoke emotions. The experience a client has with a brand is what keeps them coming back, making it vital for businesses to create an environment that feels welcoming and authentic.

A child goes into care every 15 minutes!

BEST MOMENTS

"So many businesses make that mistake. They dress themselves how they think they should be rather than how they could be." - Jojo

"Your brand will absolutely eradicate any competition. It doesn't matter if you do exactly the same service; it's how you make them feel." - Jojo

"You hear a lot of like, you know, come together and make the values as a team. Do you agree with that or does that person need to have those values?" - Susan

"If you don't love yourself, how can you expect any other clients, team, suppliers to?" - Jojo

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

https://www.instagram.com/creativsas/

https://www.creativsas.co.uk/

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Profit First: Jo Simpson's Secrets to Financial Success in the Beauty Industry

Sun, 24 Aug 2025 23:00:00 -0000

Susan welcomes her dear friend Jo Simpson, a financial expert and founder of the Financial Growth Academy. Jo shares her unexpected journey into the world of finance, emphasising the importance of understanding money as a tool for personal wealth generation. The conversation delves into Jo's experiences in the beauty and fashion industries, her approach to bookkeeping, and the significance of building a supportive team. They discuss the challenges faced by beauty business owners, including pricing strategies and the importance of selling products effectively. Jo also highlights her commitment to creating a safe space for clients to ask questions without feeling judged, and she shares insights on her current personal development challenge, the 75 Hard, which aims to foster consistency and growth. This episode is packed with valuable advice for entrepreneurs looking to thrive in their businesses while maintaining a healthy work-life balance.

KEY TAKEAWAYS

Understanding Finances: Many business owners struggle with financial concepts, but it's essential to view finances as a means to understand and manage money effectively. Simplifying financial discussions can empower clients to make informed decisions.

Building Relationships: Establishing a strong relationship with clients is crucial. Providing real-time support and being approachable helps clients feel comfortable discussing their financial concerns, fostering a supportive environment.

Profit First Methodology: The Profit First approach emphasizes allocating money into specific categories to ensure business owners pay themselves first and manage their expenses effectively. This method can be tailored to different industries, including beauty, to optimize financial health.

Importance of Consistency: Consistency in business practices, such as regular financial reviews and client engagement, is key to success. Implementing structured routines can help business owners stay on track and achieve their goals.

BEST MOMENTS

"I always say to people now, do you like money? Well, think of it as money. That's all it is." - Jo

"I want my clients to generate more personal wealth out of their business." - Jo

"I never want anybody to feel stupid, or that there's no question is stupid." - Jo

"You should be the best paid person in your business." - Jo

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Celebrating 70 Years of Beauty: The Legacy of Mary Haworth Beauty Culture

Sun, 17 Aug 2025 23:00:00 -0000

DESCRIPTION
Susan sits down with Verity and Lauren from Mary Haworth Beauty Culture, a family-run UK salon with a 70-year legacy, potentially the country’s oldest. They explore the inspiring history of the salon, founded by Verity’s grandmother, a pioneering female entrepreneur in the 1950s. Verity and Lauren share stories of her innovative spirit, the evolution of beauty treatments, and the importance of strong team culture. The discussion highlights the salon’s commitment to quality and client care, the introduction of new services, and plans to celebrate the anniversary with community events.

KEY TAKEAWAYS

Legacy of Mary Howarth Beauty Culture: Founded in 1955, the salon has evolved over 70 years, maintaining a focus on everyday women and exceptional client care.
Family Involvement: Multi-generational leadership ensures the salon’s values and culture are preserved, with Verity and Lauren continuing the family tradition.
Community and Client Relationships: Long-lasting client connections are central, strengthened through events and local collaborations.
Adaptation and Growth: The salon embraces new trends, treatments, and technologies while preserving core services like electrolysis, facials, and manicures. Continuous learning keeps them relevant in the industry.

BEST MOMENTS

"My Nana opened in 1955, aiming to deliver beauty treatments for the normal woman. She had a real way with her; her professionalism was up there." – Verity
"I realized while on maternity leave that I had all these ideas on how we can take the business into the future. I feel excited." – Lauren
"She wanted to give, which our industry is that. She realized she was helping them and did a lot of treatments for no charge." – Verity
"It's important to stay relevant in order to move the business forward. Even the smallest idea can help propel things and bring new clients." – Lauren

HOST BIO
Susan Routledge has over 38 years of experience in the beauty industry as a multi-award-winning salon owner, international business consultant, speaker, and awards judge. She founded the Beauty Directors Club, the “Salon Success Freedom” online program, and her 36-year-old clinic in Co. Durham, now the largest independent beauty salon in Northeast England. Creator of the STABLE business formula and author of The Little Book of Client Retention and Beauty And the Best 1 & 2, Susan serves on the BABTAC Professional Board and PHAB Service Stars advisory board, shaping the global beauty industry.

USEFUL LINKS
Website: ⁠https://susanroutledge.com⁠
Instagram: ⁠https://www.instagram.com/susan_routledge/⁠
TikTok: ⁠https://www.tiktok.com/@beautybusinessmatters⁠
Podcast Chapters: ⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠

SPONSOR
Phorest: ⁠https://www.phorest.com/⁠
Form: ⁠https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta⁠

Brought to you by Disruptive Media: ⁠https://disruptivemedia.co.uk/⁠

The Art of Storytelling: How to Engage Readers with Bite-Sized Narratives

Mon, 11 Aug 2025 00:00:00 -0000

Susan welcomes Andrew Priestley, an executive coach and seasoned publisher, to discuss the transformative power of storytelling in the beauty industry. With over 14 years of friendship and collaboration, Susan and Andrew delve into the success of the "Beauty and the Best" book series, highlighting how it empowers non-writers to share their unique journeys and insights. Andrew shares his extensive background in publishing and coaching, emphasizing the importance of concise storytelling and the impact of real, candid narratives. The conversation also touches on the role of AI in writing, the challenges of authorship, and the innovative methods Andrew employs to help authors craft engaging stories.

KEY TAKEAWAYS

Multi-Author Books as a Platform: The concept of multi-author books allows individuals from various backgrounds to share their unique stories and expertise, making it accessible for non-writers to contribute and gain recognition in their fields.

Engaging Storytelling: Successful books, particularly in the Beauty and the Best series, focus on concise, engaging narratives that can be read in a short time, making them appealing to busy readers who prefer bite-sized content.

AI as a Tool, Not a Replacement: While AI can assist in generating ideas and content, it should not replace the authentic voice and personal experiences of the author. There are risks of copyright infringement when using AI-generated content without proper editing and personalisation.

Effective Communication: The importance of clear and relatable communication is emphasised, as it helps authors connect with their audience. Writing in a conversational tone can make complex topics more digestible and engaging.

BEST MOMENTS

Andrew: "AI for me is in publishing, is still a real gray zone. At the moment, it's a case of, I know I can, but should I?"

Susan: "I always think everyone's... the planet's full of billions of people, all with a totally different story."

Andrew: "The thing I love about the Beauty and the Best series is it's real hand on heart. It's really candid and honest."

Andrew: "When AI started, it had something like 15 billion connections on the internet. Currently, it's something like 625 billion connections."

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://amzn.eu/d/hTf4WDq - Launch Offer 99p!

⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠

This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/⁠

Building Confidence Through Training: The Key to Employee Engagement and Business Success

Mon, 04 Aug 2025 00:00:00 -0000

In this episode of Beauty Business Matters, host Susan welcomes Marianne Page, a systems and training expert with over 27 years of experience at McDonald’s, to talk all things team building, leadership, and the systems that make a beauty business thrive.

Marianne shares her journey from corporate life to becoming a sought-after speaker and consultant, revealing what really drives employee engagement, retention, and growth in the beauty and service industries. Together, she and Susan dive into the power of creating “sticky systems”, proven structures that help you hire the right people, train them effectively, and ensure processes are actually followed.

They explore how culture, not just compensation, drives performance. From onboarding to ongoing feedback, Marianne explains how business owners can create confident, self-sufficient teams that feel truly valued. Plus, Susan highlights the common pitfalls salon owners face when documenting systems that no one ends up using.

Whether you're a salon owner, clinic manager, or any service-based entrepreneur, this episode offers actionable insights for building a high-performing team, creating a supportive culture, and scaling sustainably.

KEY TAKEAWAYS

Hiring the right people is just the start — consistent, quality training and feedback are what build lasting confidence and loyalty in your team.

Financial incentives alone don’t retain staff. Employees stay where they feel supported, seen, and like they’re part of something bigger.

Marianne outlines four key system types: sexy systems (marketing), security systems (finance), service systems (delivery), and sticky systems (team development). Without sticky systems, the rest fall apart.

Performance reviews aren’t about critique — they’re tools for clarity, confidence, and connection between business owners and their teams.

BEST MOMENTS

“Hiring the right people, giving them that level of training, and then giving them feedback is what builds confidence.” – Marianne
“Most people work in a business to feel part of it. That’s what engages them, feeling valued.” – Marianne
“If you want to engage people, give them all the training you can to help them feel confident, and then really challenge them.” – Marianne
“So many owners document their systems, only to find no one is following them. That’s where sticky systems come in.” – Susan

Susan Routledge is a multi-award-winning salon owner, beauty industry consultant, and founder of the Beauty Directors Club. With over 38 years in the industry, she’s the creator of the STABLE business formula, author of The Little Book of Client Retention, and a leading voice for sustainable business growth. Susan also serves on BABTAC’s Professional Board and the advisory panel for PHAB Service Stars.

Connect with Susan:
susanroutledge.com
@susan_routledge
@beautybusinessmatters on TikTok
Free Chapters – Beauty and the Best

mariannepage.com
mariannespeaks.co.uk
LinkedIn | Facebook

Phorest Salon Software
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Produced by Disruptive Media

Empowering Women in Beauty: Azra Riaz on Breaking Barriers and Inspiring Future Generations

Mon, 28 Jul 2025 00:00:00 -0000

Susan interviews Azra Riaz, owner of Liberties Hair Beauty and Aesthetics in Bradford, who shares her remarkable 32-year journey in the beauty industry. Once an aspiring lawyer, Azra opens up about her pivot to beauty entrepreneurship, the cultural challenges she faced as an Asian woman in a stigmatized field, and the unwavering support from her family that helped her succeed.

She reflects on her evolution from salon owner to educator, the steady growth of her business, and a recent milestone—celebrating a major refurbishment with an event attended by local dignitaries and businesses. Azra highlights the power of community collaboration, the value of continuous learning, and the passion needed to thrive in the beauty world. This episode is packed with inspiration for both new and experienced beauty professionals.

KEY TAKEAWAYS

Passion and Purpose:
The beauty industry often draws those passionate about uplifting others. The joy of seeing a client’s transformation fuels long-term commitment to the craft.

Support Networks Matter:
Family and professional communities play a vital role. Groups like the Beauty Directors Club provide encouragement, guidance, and valuable connections.

Lifelong Learning:
The beauty field is ever-changing. Staying current through training and education is essential for both salon owners and their teams.

Community Collaboration:
Partnering with local businesses strengthens community ties and adds value to events and promotions, creating win-win opportunities.

BEST MOMENTS

Azra: “It’s more of a hobby then… it’s the enjoyment—seeing that smile and transformation in every client… it really shows in your work.”

Azra: “In business, you're often so blinkered… but having a community is like having your own family.”

Azra: “Clients aren’t just coming in for a treatment… you’re part of their journey, their support.”

Susan: “Collaboration is the way to grow… there are enough clients for everyone. Sharing knowledge is powerful.”

HOST BIO

Susan Routledge is a highly respected figure in the beauty industry with over 38 years of experience. A multi-award-winning salon owner and international business consultant, she’s recognized as one of the top UK beauty industry influencers.

Known for her warm and light-hearted style, Susan is a global speaker, respected awards judge, and founder of the Beauty Directors Club, a membership hub offering expert business support to salon, spa, and clinic owners.

She is the creator of the Salon Success Freedom online program and founder of one of Northeast England’s largest independent salons, in business for over 36 years. Her STABLE business formula is trademarked, and she’s the author of bestselling titles including The Little Book of Client Retention and Beauty and the Best Volumes 1 and 2.

Susan sits on the BABTAC Professional Board and the PHAB Service Stars Advisory Board, working to elevate standards across the beauty industry.

susanroutledge.com
Instagram: @susan_routledge
TikTok: @beautybusinessmatters

Beauty and the Best Chapters

Instagram: @libertesbradford
Facebook: @libertes.bradford
TikTok: @libertesbradford
Website: www.libertes.co.uk
Email: info@libertes.co.uk

Building Confidence and Value: Jo Serrant's Insights on Pricing and Client Relationships in the Beauty Industry

Mon, 21 Jul 2025 00:00:00 -0000

Susan welcomes Jo Serrant, the founder of Skin and Soul and the Skin and Soul Academy. Jo shares her inspiring journey from a young beauty therapy student in Yorkshire to a successful practitioner and educator in Berkshire. She discusses her passion for massage techniques, the evolution of her business model, and the importance of mindset in elevating one's career in the beauty industry. Jo emphasizes the significance of understanding energy in treatments and how it can transform client experiences. Listeners will gain insights into Jo's innovative approach to facials and massage, her collaboration with sales trainer Arif, and her aspirations for future training programs that focus on holistic practices. This episode is a must-listen for beauty professionals looking to elevate their skills and business.

KEY TAKEAWAYS

Transitioning from Beauty Therapy to Specialization: The journey began with a foundation in beauty therapy, but over time, the focus shifted towards specializing in massage and holistic treatments, leading to the creation of unique signature treatments that combine various techniques.

Mindset and Confidence: . Building confidence through training, mentorship, and understanding one's value can lead to better pricing strategies and a more fulfilling practice.

Adapting Business Models: The evolution of business models is crucial. Moving from a larger salon to a boutique-style setup allowed for more flexibility and a better work-life balance, demonstrating the importance of adapting to personal and professional changes.

Holistic Approach to Treatments: Integrating energy work and a holistic perspective into treatments can enhance the client experience.

BEST MOMENTS

"I realized that I was just about taking minimum wage... I was done doing six hours worth of just massaging. I love massage, but I don't want to do it all day every day." - Jo

"I always believe there isn't anything that ever goes wrong. I think it's just you learn from it." - Susan

"I think a lot of therapists don't realize... once you know your muscles, your fascia, your circulation, you understand your lymphatics, you really understand the face and how it's made up, the anatomy and physiology, you are allowed to make your own treatment." - Jo

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

SPONSOR

https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Innovative Approaches to Client Care: Integrating AI and Neuroscience in Therapeutic Practices

Mon, 14 Jul 2025 00:00:00 -0000

Susan Routledge engages in a deep and insightful conversation with applied neuroscientist and hypnotherapist Louise Baker. They explore the fascinating intersection of neuroscience and the beauty industry, delving into topics such as the power of touch, the importance of breathwork, and the impact of mental health on overall well-being. Louise shares her extensive experience working with cancer patients and her innovative approaches to enhancing therapeutic practices in beauty therapy. The discussion also touches on the significance of community, nutrition, movement, and sleep in maintaining brain health.

KEY TAKEAWAYS

Importance of Touch and Breathwork: The power of touch and breathwork is crucial in therapeutic practices, especially in the beauty industry. Understanding how these elements affect the brain can enhance client experiences and outcomes.

Five Pillars of Brain Health: Brain health is supported by five key pillars: nutrition, movement, sleep, community, and mental health. Each pillar plays a vital role in maintaining cognitive function and overall well-being.

Community and Connection: Building a supportive community is essential for mental health, particularly for beauty therapists who often work in isolation. Engaging with like-minded individuals can provide emotional support and reduce feelings of loneliness.

Impact of Sleep on Cognitive Function: Quality sleep is critical for brain health, as it allows the brain to clear out toxins and process emotions. Poor sleep can lead to cognitive issues such as brain fog and impaired decision-making.

BEST MOMENTS

Louise Baker: "One of the areas that I've spent a lot of time focusing on, which is really, really special for the beauty industry, is the power of touch."

Susan Routledge: "When I did my training in beauty therapy, we were taught, you know, like someone's going through cancer treatment, you don't treat them... Amanda thought, well, you know, why? And looking at that, it can be done."

Louise Baker: "If you eat well, that's fantastic... but actually, it's not just about the big bits we eat, but we've also got to think about the bacteria and the microbes that we are consuming."

Louise Baker: "When you don't eat well... it's your brain, you're starving. So when you think, I can't think straight in the afternoon, look to what you ate for lunch."

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

Louisebakeruk@me.com

07714711262

https://joinvital.ai

https://whileiwait.uk

https://on.soundcloud.com/NHqFvBXgLvuIjLUP8W

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Unlocking the Secrets of Effective Selling: Insights from Arif Isikgun's Journey in the Beauty Business

Mon, 07 Jul 2025 00:00:00 -0000

Susan welcomes back Arif Isikgun, a global sales trainer who has made significant strides in the beauty industry. They reflect on their journey since their first meeting over two years ago, discussing the importance of retail in beauty and how it often takes a backseat to treatments. Arif shares insights from his award-winning books, "Shine" and "StorySeller," emphasizing the power of storytelling in sales and the necessity of building authentic connections with clients. The conversation delves into common challenges faced by therapists, such as fear of rejection and money mindset, while offering practical advice on how to transform client interactions into meaningful sales opportunities.

KEY TAKEAWAYS

Embrace Retail as a Core Element: Retail should not be viewed as a secondary aspect of the beauty industry. It is essential for enhancing treatment results and providing clients with the best possible outcomes.
Build Authentic Connections: Establishing a genuine relationship with clients is crucial. Engaging in meaningful conversations during consultations helps therapists understand client needs and fosters trust, making clients more likely to purchase recommended products.
Overcome Fear of Rejection: Many therapists hesitate to sell due to fear of rejection. It's important to shift the mindset from fearing objections to viewing them as opportunities for dialogue.
Utilize Storytelling in Sales: Effective selling involves storytelling that connects emotionally with clients. By sharing personal experiences and the benefits of products, therapists can create a compelling narrative that encourages clients to invest in their skincare journey.

BEST MOMENTS

"Retail is sales and sales is communication, and that is how you create the most amazing customer journey." - Arif I
"The consultation is the most important part. It's like getting the most expensive moisturiser in the world, but not ensuring that your skin is prepped first." - Arif
"If you are a therapist and you've just recommended products, and they say no, instantly that makes you feel, 'Why did I bother?'" - Arif
"You have to wait for the client to create an objection before we put an objection in our mind." - Susan

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://marketing.susanroutledge.com/beauty-and-the-best-chapters
SPONSOR

https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Celebrating Excellence: Insights into the Scratch Stars Awards and the Nail Olympia Competitions

Mon, 30 Jun 2025 00:00:00 -0000

Susan sits down with Helena Biggs, the editorial director of Scratch magazine, to explore the vibrant and innovative world of the nail industry. With over 22 years of experience, Helena shares her journey from a multimedia journalism graduate to a key figure in beauty journalism, discussing the evolution of Scratch magazine and its impact on the nail sector. The conversation delves into the importance of standards, regulation, and the need for nail professionals to promote their skills and qualifications. Helena emphasizes the value of competitions and awards, such as the Scratch Stars Awards, as platforms for recognition and professional growth.

KEY TAKEAWAYS

Industry Growth and Opportunities: The nail industry is vibrant and innovative, with significant growth potential, especially in international markets. Scratch Magazine has seen an increase in US subscribers.

Importance of Standards and Regulation: The UK nail industry is currently unregulated, which poses challenges for maintaining high standards.

Value of Competitions and Awards: Participating in competitions like Nail Olympia and the Scratch Stars Awards can significantly enhance a nail technician's skills and profile.

Pricing and Value Perception: Nail technicians are encouraged to charge their worth, as many clients may not understand the value of their skills and training.

BEST MOMENTS

"I think now that our industry has made moves in aesthetics with regard to licensing and stricter controls... Unfortunately, I think nails are quite far down the list." - Helena

"The responsibility is twofold. Ultimately it's down to the beauty professional to shout about their accreditation... and it's up to the consumer to ask the right questions." - Helena

"I think most people would go to a salon and look to see whether it's clean and tidy... but it's of course beyond that." - Susan

"Competitions are really valuable... It's all about working on your timings, working on your accuracy, bettering your skills." - Helena

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Behind the Mic: Susan Routledge Shares Her Journey in Podcasting and the Beauty Industry

Mon, 23 Jun 2025 00:00:00 -0000

Susan is interviewed by Ryan, who takes the opportunity to delve into Susan's experiences and insights gained from hosting over 40 episodes of the podcast. They discuss the joy Susan finds in connecting with industry leaders and sharing valuable knowledge with her audience, emphasizing the importance of community and collaboration in the beauty industry. Susan reflects on her journey from conducting interviews during the COVID-19 lockdown to becoming a recognized figure at industry events, highlighting her growth in confidence and skills. The conversation also touches on her effective time management strategies and her passion for helping salon owners unlock their true potential.

KEY TAKEAWAYS

Passion for Learning and Sharing: The podcast host emphasizes the importance of sharing knowledge within the beauty industry, believing that even a small takeaway from each episode can inspire listeners to grow and aspire to new heights.

Building Connections: The podcast has fostered new relationships and connections, both with guests and listeners, highlighting the value of networking and collaboration in the beauty business.

Confidence Through Experience: Engaging in podcasting and interviews has significantly boosted the host's confidence in front of the camera, showcasing personal growth through new experiences.

Effective Time Management: The host manages a busy schedule by segmenting tasks and utilizing travel time for productivity, demonstrating the importance of organization in balancing multiple responsibilities.

BEST MOMENTS

"I always think there is so much knowledge out there in our industry... even if someone just takes one small thing away, then I'm happy." - Susan

"I think our industry is better, it is still a little bit guarded... there is enough work for everyone." - Susan

"I do feel that it is something that I just enjoy so much... I have seen a change in me where I feel a lot more confident in front of a camera now." - Susan

"You seem to be someone who is very keen on sharing information... that seems to me to be the main message from Beauty Business Matters." - Ryan

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://marketing.susanroutledge.com/beauty-and-the-best-chapters
SPONSOR

https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

The Synergy of Science and Beauty: Amanda's Unique Approach to Skincare

Sun, 15 Jun 2025 23:00:00 -0000

In this inspiring podcast episode, Susan interviews the remarkable Amanda Pearson who shares her unique journey through the beauty and pharmaceutical industries. Initially trained as a beauty therapist, she transitioned into a successful career in cardiology before returning to her roots in beauty after a career break to raise her children. The conversation delves into her experiences of building a thriving skin clinic, the importance of education in the industry, and the emotional connections she forms with her clients. Amanda emphasizes the significance of specialization and thorough training, urging aspiring beauty professionals to find their niche and invest in their education.

KEY TAKEAWAYS

Passion for Skin Health: The journey emphasizes the importance of being passionate about skin health and the emotional impact it has on clients.

Education and Specialisation: There is a strong belief in the necessity of thorough education and specialization within the beauty industry.

Client Relationships: Building strong relationships with clients is essential. Regular follow-ups and personalized consultations help ensure clients are using products correctly and maintaining their skin health, which fosters trust and loyalty.

Holistic Approach: A holistic approach to skincare is advocated, which includes not only topical treatments but also nutritional advice and lifestyle changes.

BEST MOMENTS

"I think it's really sad if people go to work and don't thoroughly enjoy what they're doing. Everybody's got their speciality, so I would always encourage people to pick that speciality and follow their dream." - Amanda

"If you want to be a skin specialist, which is fabulous and the best job in the world, go away and do the learning and do it because everyone can do it." - Amanda

"I always say to them, you know, you could have the fanciest facial in the world, but if you're going to go home and use a baby wipe and lay in the sun, then we're going to go backwards." - Amanda

"It's very easy to put that first in your body and your mind and everything second to that. And your body eventually will go like, I've had enough. I'm stopping you now." - Susan

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

https://www.instagram.com/skin_revolution_uk?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Balancing Content and Controversy: Insights from Professional Beauty's Head Editor

Sun, 08 Jun 2025 23:00:00 -0000

Susan sits down with Eve Oxbury, head of editorial for Professional Beauty and Aesthetic Medicine, to explore her extensive background and multifaceted role in the beauty industry. With over 20 years of experience, Eve shares insights into her journey from journalism to beauty, the evolution of the industry, and the significant changes she has witnessed, particularly in aesthetics and the rise of solo operators. The conversation delves into the challenges and opportunities of content creation in a digital-first world, the importance of human connection in an increasingly automated landscape, and the value of networking at industry events.

KEY TAKEAWAYS

Diverse Role of an Editor: The role of an editor has evolved significantly, encompassing not just writing and editing but also overseeing digital content, social media, and event programming.

Industry Changes: There has been a notable shift in the beauty industry towards aesthetic treatments, with more beauty therapists offering advanced services.

Content Strategy: The approach to content creation involves balancing trending topics with foundational business advice. Metrics from online engagement help guide content decisions, but there is also a focus on maintaining quality and authority in the information provided.

Importance of Networking and Education: Events have shifted to emphasize education and networking, with a growing recognition that these aspects are just as crucial as product sales.

BEST MOMENTS

"I think probably the rise of the aesthetic side of the industry... partly due to profit potential, really. There is a really strong profit potential with a lot of that." - Eve

"I always think, though, that we have it a little bit harder than sort of like the hair side, because our equipment is quite expensive, isn't it?" - Susan

"I think the way we promote the event has changed a lot... we really are pushing the education side, the networking side, the people side of it." - Eve

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

Email eve.o@thepbgroup.com

Instagram professionalbeauty.uk

SPONSOR

https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Building a Beauty Empire: The Evolution of Zoe Threadgold from Therapist to Distributor

Sun, 01 Jun 2025 23:00:00 -0000

Susan welcomes Zoe Threadgold, a seasoned beauty professional with a remarkable journey in the industry. From starting her career in a local salon to becoming a solo operator and skin specialist, Zoe has now ventured into the realm of distribution with the innovative Neurotris microcurrent device. The conversation delves into Zoe's early experiences in beauty education, the challenges of managing a salon while raising a family, and her transition to a home salon. They discuss the evolution of beauty treatments, the importance of training, and the unique technology behind the Neurotris device, which adapts to individual skin needs. Zoe shares insights on the current state of the beauty industry, the significance of personal connections in client relationships, and her vision for the future of beauty therapy.

KEY TAKEAWAYS

Diverse Career Paths in Beauty: The beauty industry offers various career opportunities, from working in salons to becoming a solo operator or even a distributor of beauty equipment.

Importance of Training and Experience: Gaining experience by working with a team after training is crucial. It helps new professionals build confidence and develop their skills in a supportive environment before venturing out on their own.

Adaptation to Industry Changes: The beauty industry is constantly evolving, with new technologies and treatments emerging. Professionals need to stay informed and adapt to these changes to provide the best services to their clients.

Client-Centric Approach: Building strong relationships with clients and understanding their needs is essential. Providing personalized treatments and maintaining open communication can lead to better client satisfaction and loyalty.

BEST MOMENTS

"I discovered the Neutris device and thought, well, I'll try this. We're at home. I had clients asking, what can I do at home?" - Zoe

"I always like to say, you know, there's not many industries where you can be anywhere in the world working." - Susan

"The difference with this machine, it's got the ability to read your skin's impedance to the current, which means that it's working with the skin it's working on." - Zoe

"It's just a time where you became more resourceful... think, right, what can I do?" - Susan

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

The Power of Consistency: Insights from Theresa's 400-episode Podcast Journey

Sun, 25 May 2025 23:00:00 -0000

Theresa Heath-Warren welcomes a remarkable guest, who shares her inspiring journey from corporate marketing to becoming one of the UK's top influencers in the industry. The conversation delves into the challenges and triumphs of starting a business as a single parent, the importance of consistency in content creation, and the power of storytelling in marketing. They discuss the nuances of email marketing, the role of AI in content creation, and the significance of understanding one's unique voice in business. With insights on navigating the beauty industry and the value of personal connection, this episode is a treasure trove for beauty salon and clinic owners, as well as entrepreneurs looking to carve their own paths.

KEY TAKEAWAYS

Embrace Courage Over Confidence: It's essential to have the courage to start new ventures, such as creating content or launching a business, even if you lack confidence initially.

Consistency is Key: Establishing a regular schedule for content creation, whether it's a podcast or email newsletters, helps build an audience and keeps you accountable.

Personal Connection in Communication: Writing emails or creating content should feel personal and conversational. Addressing your audience as if you're speaking to one individual can enhance engagement and relatability.

Utilize AI Thoughtfully: AI tools can assist in content creation, but it's crucial to input your unique voice and perspective. Using AI to refine your ideas rather than generate them from scratch can help maintain authenticity.

BEST MOMENTS

"It was never planned and there was no strategy. It was mainly winging it, but somehow it got me to where I am." - Theresa

"You have to have the courage first. So don’t wait for confidence. You’re not going to have it because you have no experience of doing it."- Theresa

"If you can go online, you’re doing a service to the people watching. It’s not about you; it’s about them."- Theresa

"Sometimes getting thrown in at the deep end is the best way, isn’t it?" - Susan

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://www.instagram.com/teresa_heathwareing/

https://teresaheathwareing.com/

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

SPONSOR

https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

How to Safeguard Your Innovations in the Beauty Sector

Sun, 18 May 2025 23:00:00 -0000

Susan engages in a captivating conversation with Liz, a seasoned expert in intellectual property law, particularly within the beauty industry. They reflect on their long-standing friendship and Liz's impressive journey from a science background to becoming a leading IP lawyer. The discussion delves into the importance of protecting intellectual property for businesses, especially in the rapidly evolving beauty sector, where branding, trademarks, copyrights, and patents play crucial roles. Liz shares valuable insights on how entrepreneurs can safeguard their innovations and navigate the complexities of IP law, emphasizing the need for strategic planning and expert guidance.

KEY TAKEAWAYS

Importance of Intellectual Property (IP): Understanding and protecting intellectual property is crucial for businesses, especially in the beauty industry, as it can significantly impact brand value and market presence.

Types of IP Protection: Key forms of IP protection include trademarks (for brand names and logos), copyrights (for creative works like photographs and written content), patents (for innovative products and formulations), and licensing (for allowing others to use your IP).

Proactive IP Strategy: Businesses should consider trademarking and protecting their IP from the outset, especially in the age of social media where brands can quickly gain global recognition.

Data Protection Awareness: With the implementation of GDPR, businesses must be vigilant about data protection, ensuring that client information is securely managed and that there are clear agreements regarding data ownership, especially when employing self-employed practitioners.

BEST MOMENTS

"I think it's great to find your groove in that sort of way. I worked for a number of bigger law firms and then set up on my own in 2007." - Liz

"What I love about your company is that nothing seems too small. Every client matters, and your money's just as good to me as it is coming from a big brand." - Susan

"You need to trademark from the get-go... Social media's changed everything. You put a brand onto YouTube, and it can become a global phenomenon really quickly." - Liz

"Copyright protects the physical expression of something... So, for example, a photograph, a piece of music, a piece of software, a piece of written work." - Liz

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Seven Minutes to Success: Amanda's Daily PR Routine for Busy Entrepreneurs

Sun, 11 May 2025 23:00:00 -0000

Susan welcomes PR expert Amanda Fitzgerald, known for her ability to help businesses gain major visibility. Amanda shares her inspiring journey into the world of public relations, starting from her early experiences in her mother's bead business to launching her own ventures. The conversation delves into the importance of PR as an essential business life skill, emphasizing how it can elevate a brand's credibility and attract clients. Amanda offers practical tips for getting started with PR, including the significance of crafting a compelling pitch and the value of local press coverage.

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Use your special coupon code: BEAUTY7 at checkout to watch this masterclass for JUST £7!

https://www.amandafitzgerald.co.uk/AwardPR

KEY TAKEAWAYS

Importance of PR as a Business Skill: Understanding how to promote oneself and one's business through public relations is essential for all entrepreneurs, regardless of their industry.

Local Press as a Starting Point: For those new to PR, starting with local publications can be beneficial. Gaining recognition in local media can lead to opportunities in national press, as journalists often look for local stories.

Preparation is Key: Having a PR toolkit ready, including professional photos and a well-crafted press release template, can streamline the process of pitching to the media.

BEST MOMENTS

"Getting publicity even for a CEO all the way down to absolute beginner is an essential business life skill. You need to know how to self-promote." - Amanda

"I think a lot of it just procrastinates and thinking what you should do." -Susan

"Whenever you're pitching yourself to the press, think about the reader, the viewer, or the listener, not just you, the business owner."- Amanda

"The power of PR is amazing at raising your profile, so it shouldn't be overlooked."- Amanda

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

http://www.amandapr.com/

SPONSOR

https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Charity and Community: The Launch of Elite Probes' First Fundraising Event at the Gherkin

Sun, 04 May 2025 23:00:00 -0000

Susan sits down with Gilian Huntley, the founder and director of Elite Probes, to discuss her inspiring journey in the beauty industry. Gilian shares how the COVID-19 lockdown prompted her to innovate in the field of blemish removal, leading to the development of specialized probes for treating various benign skin blemishes. The conversation delves into the evolution of training in this area, the profitability of blemish removal treatments, and the growing recognition of this niche within the beauty sector. Additionally, they discuss Gilian's recent initiatives, including sponsoring the first award for blemish removal at Professional Beauty and organizing a charity event at the iconic Gherkin in London, aimed at raising awareness and funds for skin cancer prevention.

LINKS TO GUEST

Instagram - @eliteprobes

Tiktok - @eliteprobes
www.eliteprobes.co.uk

07399397903

Charity Event

https://www.eliteprobes.co.uk/skcin-charity-and-educational-events

KEY TAKEAWAYS

Origin of Elite Probes: The idea for Elite Probes emerged during the lockdown when the founder recognized a gap in the market for effective blemish treatments, particularly after the NHS stopped funding such procedures.

Training and Qualifications: Unlike traditional electrolysis training, which required extensive qualifications, new training programs now allow beauty therapists with a Level 3 qualification or relevant medical background to specialize in blemish removal without needing prior electrolysis training.

Profitability of Blemish Removal: Blemish removal treatments are highly profitable, with therapists able to recoup their investment in training and equipment within weeks.

Collaboration with Medical Professionals: There is a growing trend of referrals from GPs to trained therapists for blemish removal, as many patients prefer quicker, non-invasive treatments compared to long wait times for dermatologists.

BEST MOMENTS

"I realized that the products that we were using hadn't been changed, hadn't been updated. The blemishes that we were getting in were getting bigger and bigger." - Gilian

"I think one of the misconceptions is that you used to have to have your full electrolysis qualification... But you can actually train without having an electrolysis qualification now." - Susan

"When you look at how much you can charge for a blemish and how long it takes you to do it... you could make that back in two to three weeks." - Gilian

The public are quite liking coming to us therapists as opposed to a medical GP doctor... We have got a very natural caring nature because of what we do." - Gilian

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

Jaxon Feeley Discusses Confidence, Social Media, and Personal Growth

Sun, 27 Apr 2025 23:00:00 -0000

Susan welcomes her friend Jaxon Feeley, a former prison officer who transitioned while working in a male prison. Jaxon shares his inspiring journey of authenticity and resilience, discussing the challenges he faced during his transition and how he used his experiences to educate others. The conversation delves into the importance of difficult conversations, the impact of social media, and the power of vulnerability in connecting with others. Jaxon also reflects on his work in the media, including his appearances on TV shows like "Hunted" and "Banged Up," and his aspirations to become a leading voice for authenticity in the UK. With humour and heartfelt insights, this episode highlights the significance of living true to oneself and the transformative power of sharing one's story.

KEY TAKEAWAYS

Authenticity and Resilience: The journey of transitioning and personal growth emphasizes the importance of living authentically and being resilient in the face of challenges.

Impact of Vulnerability: Engaging in difficult conversations and being open about personal struggles can foster understanding and connection, even in challenging environments like a male prison.

Social Media as a Tool for Growth: Utilizing social media as a platform for self-expression and documentation can serve as a powerful personal development tool.

Navigating Change: Transitioning from structured environments, such as the prison service, to self-employment can be daunting.

BEST MOMENTS

"I started to try and build a platform to educate as many people as possible around the topic, around transitioning, both with gender and in life." - Jaxon

"If you can allow yourself and those closest to you to take the piss out of your biggest insecurities, no one in this world can touch you."- Jaxon

"I think the thing is, when something's out of someone's comfort zone, the fear is that like, someone only like, we'll just not talk about it kind of thing." - Susan

"I believe that if it can change, well, you know, you heard me, one voice can change the world."- Jaxon

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

SPONSOR

https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta

How Elegant Touch Became the UK Professional Beauty Large Salon of the Year

Sun, 20 Apr 2025 23:00:00 -0000

Susan welcomes Dan and Anna Inglis, directors of Elegant Touch, who recently achieved the remarkable feat of winning the UK Professional Beauty Large Salon of the Year award on their first attempt. The episode delves into their inspiring journey, from Anna's early passion for beauty and her initial foray into the industry to the couple's strategic growth of their salon, which now boasts a team of 12. They discuss the challenges they faced during the pandemic, the importance of maintaining high standards, and the unique touches that set their salon apart. Listeners will gain insights into their award application process, the significance of teamwork, and how they balance their thriving business with family life. This episode is a testament to the power of passion, resilience, and the pursuit of excellence in the beauty industry.

KEY TAKEAWAYS

Passion for the Beauty Industry: Anna has had a long-standing passion for the beauty industry, starting from a young age and continuing through her education and career.

Team Development and Growth: The couple emphasizes the importance of building a strong team. They have successfully grown their team from one to twelve members, utilizing a mix of experienced therapists and apprenticeships to ensure quality and consistency in service.

Recognition and Awards: Entering and winning industry awards, such as the UK Professional Beauty Large Salon of the Year, has been a significant milestone for Elegant Touch.

Work-Life Balance: The importance of maintaining a work-life balance is highlighted, especially after experiencing a health scare.

BEST MOMENTS

"I chose hair, childcare and beauty, and beauty was the one that I absolutely loved." - Anna

"I said yeah go on then, I'll come and see you, forget paying those sorts of fees." - Dan

"I think it was a reset for us. I feel like we've never been stronger since then." - Anna

"We've looked after people very well from day one. The way Anna looks after them and the empathy that you show them." - Dan

www.eleganttouchuk.co.uk

Instagram- elegant_touch_beauty

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

Choosing Your Equipment - 20 Ways To Make The Right Choice

Tue, 15 Apr 2025 23:00:00 -0000

In today's episode, Susan shares valuable insights on how to choose the right equipment for your beauty business. She outlines 20 essential considerations to ensure that your investment meets client demand and enhances your services. From understanding the reasons behind your purchase to conducting thorough research on suppliers, equipment standards, and market saturation, this episode serves as a comprehensive guide for beauty professionals looking to make informed decisions that will ultimately drive their business to success.

KEY TAKEAWAYS

Before purchasing equipment, ensure there is genuine demand from clients rather than buying based on personal desire. Conduct surveys or take pre-deposits to gauge interest.
Investigate the equipment's standards, such as ISO accreditation and patents. Look for recommendations from industry peers and verify the supplier's reputation and history.
Assess the level of support provided by the supplier, including customer service and training options. Consider the costs associated with training and whether it includes ongoing support for new team members.
Analyze the return on investment by understanding treatment costs, pricing strategies, and potential resale value. Explore funding options or grants available for purchasing equipment.
Ensure the equipment has been tried and tested, ideally through demonstrations at trade shows. Look for genuine before-and-after results to confirm its effectiveness before making a purchase.

BEST MOMENTS

"First of all, why do you want that piece of equipment? Is it just that you want that piece of equipment, or is it that you've got demand from your clients for it?"

"Look for recommendations as well. Do you know anyone else who's had that piece of equipment? Look at the results that they've got from it."

"What kind of support are you gonna get with this system? Is it gonna be you just buy it, you're left to your own devices?"

"Look at the resale value as well. If you decide in two years' time that you want to sell that piece of equipment, what's the resale value likely to look at?"

"It is so tempting just to jump in to buy a piece of equipment, but it's a relationship that you're building with that supplier."

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

SPONSOR

Creating Change: Practical Tips for Managing Stress and Enhancing Productivity

Mon, 14 Apr 2025 00:00:00 -0000

Susan welcomes back mindset expert Vicky Ross to discuss the current unrest in the beauty industry amidst economic changes. As the episode coincides with Susan's birthday and the launch of season two, Vicky shares her extensive experience in Neuro-Linguistic Programming (NLP) and offers valuable insights on managing overwhelm and resetting one's mindset. The conversation delves into the importance of awareness, the stories we tell ourselves, and practical strategies for prioritizing tasks and maintaining mental well-being. Vicky emphasizes the significance of daily rituals, gratitude, and intention-setting to navigate challenges effectively, making this episode a must-listen for anyone looking to thrive in their business and personal life.

KEY TAKEAWAYS

Understanding Overwhelm: Overwhelm is often a result of taking on too many tasks within a limited time frame.

The Importance of Awareness: Self-awareness is crucial in managing thoughts and emotions. By understanding what drives our behaviours and beliefs, we can better navigate challenges and reset our mindset when feeling overwhelmed.

Communication and Perception: The way we communicate with ourselves and others significantly impacts our perceptions.

Daily Rituals and Intentions: Establishing daily rituals, such as setting intentions and practicing gratitude, can help create a positive mindset. Taking time to reflect on what we want to achieve each day can lead to more focused and productive outcomes.

BEST MOMENTS

"If people don't understand themselves and haven't raised an awareness about their thinking, their feelings, and their actions, then everything goes haywire." -Vicky

"Overwhelm is typically when people are doing something they think is really important for them and they don't quite know how to do it."- Vicky

"What has to be true in you to do that to yourself? Why do you have the need to put five or six complex tasks on your plate?" - Vicky

"When someone doesn't stop, your body will stop you." - Susan

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://www.vickyross.com

info@vickyross.com

https://www.vickyross.com/awakening-serenity - code: serenity25

SPONSOR

Making the Most of Trade Shows

Tue, 08 Apr 2025 23:00:00 -0000

In this episode, Susan shares valuable insights on how salon and clinic owners can maximize their experience at trade shows. Addressing common misconceptions about the value of these events, Susan emphasizes the importance of preparation, including creating an agenda, researching exhibitors, and engaging with key suppliers. Susan highlights the benefits of networking, attending educational demonstrations, and even entering competitions for a chance to win valuable prizes.

KEY TAKEAWAYS

Create an agenda before attending a trade show to maximize your time. Research exhibitors, education sessions, and demonstrations to ensure you make the most of your visit.
Use the opportunity to meet and network with key suppliers. Building relationships can lead to valuable insights about new products and trends in the industry.
Before the show, survey your clients to understand their interests and needs. This will help you make informed decisions about which products or equipment to explore and potentially invest in.
Wear appropriate footwear and clothing that allows you to navigate the show comfortably while still looking professional for meetings and negotiations.
Enter competitions at the trade show, as there may be fewer entries than expected. Winning can provide significant rewards, and it’s a great way to engage with the event.

BEST MOMENTS

"Your clients are so, so knowledgeable now that they expect you to be on your A game all the time."

"Make sure that you are doing all of your market research beforehand, talking to your clients about what you are hoping to see at the show."

"It's a great time as well if you are planned, you're turning up there very professional, it's a great time to do some great negotiating."

"Although that sounds like it's, you know, great fun, it's a great time to be networking because networking is a huge part of being at a trade show."

"Make sure that you see what competitions are on and enter those competitions as well."

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

SPONSOR

How to Become a Trusted Advisor in the Beauty Industry and Boost Your Income

Sun, 06 Apr 2025 23:00:00 -0000

Susan welcomes Pete Scott from the Sales Spotlight Academy, who shares his insights on transforming the beauty industry by empowering therapists and salon owners to charge what they are truly worth. With a background that spans from personal training on cruise ships to consulting for various industries, Pete discusses the importance of effective consultations and the psychology behind selling high-value services. He emphasizes the need for therapists to shift their mindset from commoditized treatments to offering genuine transformations for clients, ultimately positioning themselves as trusted advisors. Throughout the conversation, Pete provides practical strategies for overcoming limiting beliefs and enhancing client relationships, making this episode a must-listen for anyone in the beauty business looking to elevate their practice and increase their revenue.

KEY TAKEAWAYS

Transformational Selling: The focus should be on helping clients achieve real change and transformation rather than just selling treatments.

Consultation Importance: A well-structured consultation is crucial for success in the beauty industry. Asking the right questions can lead to deeper conversations, allowing clients to realize the value of long-term investments in their beauty and wellness.

Mindset Shift: Many therapists and salon owners limit themselves by assuming clients won't pay higher prices. It's essential to challenge these beliefs and recognize that clients often want to invest in their well-being when they see the value in the service offered.

Team Empowerment: For salon owners, it's vital to support and empower their teams through training and practice.

BEST MOMENTS

"If a client walked into your business tomorrow and said, 'Here's £10,000,' not one therapist has said they wouldn't take the money. They all reply, 'I would figure it out.'" - Pete

"You always say it is down to the consultation. And of course, it very much is." - Susan

"Clients want to buy. They want you to be their trusted advisor. They love the idea of saying, 'my skin advisor.'"- Pete

"The less you charge, the more clients will pay for the product. The more they pay, the more they pay for you."- Pete

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://www.facebook.com/pete.scott.sales

Instagram: @petejscott
TikTok: @petejscott
www.youtube.com/petescott

Why Can't My Team Sell When I Can

Tue, 01 Apr 2025 23:00:00 -0000

In this episode, Susan addresses a common concern among salon and clinic owners: why their teams struggle to sell products as effectively as they do. Susan emphasises the trust clients place in owners and explores deeper issues that may hinder team sales, such as money mindset and product knowledge. She offers practical strategies for improving retail success, including the importance of understanding client needs, using appropriate language, and implementing a seven-day money-back guarantee to boost confidence in selling.

KEY TAKEAWAYS

Clients tend to trust salon and clinic owners more than their staff, which can impact sales. It's important for team members to build their own rapport and trust with clients.
Team members may perceive products as expensive, especially if they are not using them themselves. Addressing their money mindset and educating them on the value of professional products can help improve sales.
Therapists should use the same language as clients when discussing products. Listening to clients' concerns and addressing them with appropriate solutions can enhance the selling process.
Providing education on the products and offering a money-back guarantee can boost therapists' confidence in selling. This approach reassures clients and encourages them to try new products.
Understanding what clients are running out of and what they truly need is crucial. Therapists should focus on providing solutions that align with clients' perceptions of their skin needs, ensuring a cohesive treatment experience.

BEST MOMENTS

"Clients will always see you as the key person in that business and will trust you the most."

"If your team aren't selling, then quite often it is a money mindset thing where you may want to do some work with your team around their money mindset."

"Clients will always find money for whatever they see value in."

"It's a form of discrimination if you've got therapists who are constantly thinking, 'Oh, my clients can't afford this' and they are prejudging their clients."

"Skincare and cosmetics are no longer luxuries to clients. Now they are just commodities."

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

SPONSOR

Cruising Through Careers: Rachel Howard Shares Her Adventures on the High Seas of Beauty

Sun, 30 Mar 2025 23:00:00 -0000

Susan welcomes Rachael Howard from Beauty Within, a seasoned professional with nearly 20 years of experience in the beauty industry. Rachael shares her inspiring journey, which began with aspirations of becoming a nurse before transitioning into beauty therapy after discovering her passion for holistic treatments. She recounts her experiences working on cruise ships, teaching in the Middle East, and her return to the UK, where she established her own beauty business. Throughout the conversation, Rachel emphasizes the importance of education, personal connections with clients, and the evolving nature of the beauty industry.

KEY TAKEAWAYS

Diverse Career Paths: The beauty industry offers a wide range of career opportunities, allowing individuals to explore various roles, from nursing to teaching and working on cruise ships.

Importance of Passion: Finding a job that you love is crucial for long-term satisfaction and success. The journey in the beauty industry can be fulfilling when driven by passion, as it leads to a more enjoyable work environment and better client relationships.

Continuous Education: Staying informed and educated about industry trends, products, and techniques is essential.

Client Relationships: Building strong relationships with clients is key. Understanding their needs and being empathetic to their situations can enhance the client experience and foster loyalty, as clients often become friends over time.

BEST MOMENTS

"I always wanted to go into nursing... I failed it, unfortunately, due to the maths. Not very good on the maths side of things." - Rachael

"When I look back now, that person was still on that oily range for like five years. Why? It wasn't working." - Rachael

"I just think it just shows that, like, you can just do anything that you want in our industry." - Susan

"You never know what's going on in someone's life... if you react back the same way to someone, then it just accelerates it." - Rachael

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

beautywithindurham@aol.co.uk

Local Collaborations vs Social Media

Wed, 26 Mar 2025 00:00:00 -0000

In this episode, Susan discusses the importance of local collaborations for salon and clinic owners looking to build their client base. While acknowledging the role of social media for visibility, she notes that personal connections and local partnerships can yield quicker results. Susan also shares insights from her experience at the Beauty Directors Club Business Bootcamp in Malta, where she explored over 30 collaboration strategies with various local businesses.

KEY TAKEAWAYS

While social media is important for visibility, building personal connections through local collaborations can be more effective for growing a client base in the beauty industry.
Before pursuing local collaborations, it's crucial to clarify what you want to be known for (e.g., skincare expert or nail technician) to direct your efforts effectively.
There are numerous local businesses and organisations to collaborate with, such as slimming clubs, jewellers, travel agents, and corporate clients, which can help expand your reach and client base.
When collaborating, consider offering competitions, discounts, or gift vouchers that not only attract new clients but also encourage them to share their positive experiences with others.
Develop a strategy for collaborations, ensuring you understand the benefits for both your business and your partners. Regularly assess the effectiveness of these collaborations to maximise their impact.

BEST MOMENTS

"I always think that social media has a great place, but to me, it's more for visibility rather than being in a room or personally speaking to someone."

"When you are going to collaborate locally, you need to first of all think about what the benefit is, what benefit it's going to have to your business."

"If you want to be known as the local skincare expert, then that is where you need to be putting all of your strength and focus."

"With slimming clubs, you could offer to run competitions with them. Part of the competition is someone wins a gift voucher or a gift bag."

"It's just having those ideas to be in front of people at the right time as well."

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

SPONSOR

Building Trust in Beauty: Josh Yardley's Journey in the Beauty Industry

Mon, 24 Mar 2025 00:00:00 -0000

Susan sits down with industry veteran Josh Yardley from The Smart Group. They delve into Josh's extensive background in retail and beauty, discussing his journey from working with major retailers to founding a successful business that supplies advanced beauty equipment. Josh shares insights on the importance of understanding consumer needs, the evolving relationship between beauty and medical aesthetics, and the significance of education and trust in the beauty industry. He emphasizes the necessity for salon owners to adapt to market demands, manage client expectations, and create personalised treatment journeys. The conversation also highlights the role of technology and marketing in enhancing salon services, ultimately aiming to elevate client care and business success.

KEY TAKEAWAYS

Understanding the Beauty Industry: The beauty industry is evolving, with a significant overlap between beauty and medical aesthetics.

Importance of Customer Relationships: Building trust between beauty therapists and clients is crucial. The unique bond formed during treatments can lead to higher customer retention and satisfaction, emphasizing the need for therapists to be well-trained and confident in their services.

Market Research and Product Development: Successful product offerings in the beauty industry require thorough market research to understand consumer needs.

Education and Training: Continuous education for both therapists and consumers is vital. Providing comprehensive training and resources helps ensure that therapists can deliver high-quality services, while educating consumers about treatment options fosters informed decision-making.

BEST MOMENTS

"The relationship between a beauty therapist and a customer is really extraordinarily different from anything else... within an hour, a bond is formed of trust. And that is that beauty." - Josh

"If we can make it not painful, then we can make it really super fast, which then makes it affordable." - Josh

"I think education is such a huge thing now for the shows. I can see a big change over the last few years."- Susan

"If you're not prepared to tell us how do we get better and we want to be better every day." - Josh

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

http://the-smartgroup.co.uk/

mailto:info@the-smartgroup.co.uk

How I Raise My Profile

Wed, 19 Mar 2025 00:00:00 -0000

In this midweek episode, Susan shares valuable insights on how salon and clinic owners can raise their profiles through the act of giving back. She emphasises the importance of community involvement, highlighting various ways to engage with local charities, schools, and colleges. Susan discusses the benefits of organising charity events, participating in local fairs, and offering mentorship to students, all of which can enhance one's reputation in the beauty industry.

KEY TAKEAWAYS

Participating in local charity events or sponsoring them can significantly raise your profile in the community. Being visible at these events helps build a positive reputation.
Working with local colleges and schools by giving talks or supporting events not only inspires the next generation but also allows you to connect with potential future employees.
Hosting your own charity events, such as themed balls or challenges, can create a buzz around your business and enhance your reputation while supporting a good cause.
Getting involved in industry boards or panels allows you to contribute positively to the industry, share your insights, and establish yourself as a thought leader.
Offering your time to help at trade shows, especially for smaller suppliers or charities, can provide valuable networking opportunities and insights into the industry while giving back to the community.

BEST MOMENTS

"Giving back doesn't cost anything. And it is just such a great way to get a great reputation in the industry."

"If you are involved with your local colleges, it does mean that you can cherry pick the best students to come and work with you in the future."

"Rather than having a moan and a groan about what you think's wrong in the industry, do something positive about it."

"We had a competition where the children had to draw what they thought our beauty salon would be like inside."

"Even if it's just an hour, it makes such a difference."

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

SPONSOR

Crisis Management to Capturing Moments

Mon, 17 Mar 2025 00:00:00 -0000

Susan sits down with Amanda Hutchinson from AKP Branding Stories to explore the fascinating journey of brand photography. Amanda shares her unique background in crisis management and how it shaped her meticulous attention to detail in photography. The conversation delves into the transition from wedding photography to brand photography, highlighting the importance of planning and preparation for successful shoots. Amanda discusses the significance of professional brand photography in today's digital landscape, the psychology of colours, and how to create a cohesive visual identity.

KEY TAKEAWAYS

Transition from Crisis Management to Photography: Amanda transitioned from a career in crisis management, where she dealt with emergencies for corporate clients, to brand photography.

Understanding Client Comfort: Amanda prioritizes understanding her clients' insecurities about their appearance. By asking about specific features they may be self-conscious about, she can adjust poses and angles to ensure they feel good about the final images.

Brand Photography vs. Casual Photos: While casual photos taken with smartphones can be useful for content creation, professional brand photography is essential for high-quality images that convey a polished and trustworthy brand image.

Colour Psychology in Branding: The choice of colours in clothing for photoshoots is crucial. Amanda explains that colours can influence perceptions and emotions, and while clients may want to wear their brand colours.

BEST MOMENTS

"Photography was my creative outlet because every day I was thinking, what's the worst that could happen? The wedding photography was like the polar opposite of me spending my weekends photographing people in love." - Amanda

"If you can plan and prepare for that situation, you feel more confident because you know what to expect." - Amanda

"A brand photographer brings all of that whereas a friend with a camera may not have that marketing and psychology side of it." - Amanda

"It's just something magical when everyone's all together... I'm very proud of Beauty Directors Club and what we've created." - Susan

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

www.akpbrandingstories.co.uk

www.instagram.com/akpbrandingstories

https://akpbrandingstories.co.uk/work-with-me

Should I Take a Booking Fee?

Wed, 12 Mar 2025 00:00:00 -0000

In this episode, Susan addresses a common question among clinic and salon owners: whether to implement a booking fee or a deposit system. She explains the differences between the two and advocates for a booking fee as a more effective deterrent against last-minute cancellations and no-shows. Susan emphasises the importance of planning, consistency, and clear terms and conditions when introducing a booking fee. She shares practical strategies for encouraging clients to respect appointments, such as creating a sense of scarcity and using a booking system that requires a fee for certain clients.

KEY TAKEAWAYS

A booking fee is a fixed amount held for the duration of a client's treatment, while a deposit is typically refundable or deducted from the treatment cost. Implementing a book and fee can help deter last-minute cancellations.
It's essential to educate clients about the value of their appointments and the impact of cancellations on the business. Clients need to understand that their time is valuable and that last-minute cancellations can disrupt operations.
Building value in clients' eyes can be achieved by creating a sense of scarcity. If clients believe appointments are limited, they are more likely to respect their bookings and avoid cancellations.
Once a booking fee system is in place, it must be applied consistently across all clients. Clear terms and conditions should be established to avoid confusion and ensure clients understand the policy.
Implementing a system that automatically requires a booking fee for clients with a history of cancellations can help manage no-shows. Additionally, offering flexibility, such as allowing clients to retain their booking fee if they find someone to take their appointment, can soften the impact of cancellations.

BEST MOMENTS

"A client who pays a deposit, that's something you would normally expect to get back or taken off the cost of your treatment."

"As soon as a client is out of the clinic without their next appointments booked in, you're in no man's land."

"It's amazing how it works as a deterrent. All of a sudden, she could come for that appointment."

"You need to plan it all properly. Be consistent! It has to be consistent, not just for certain clients."

"If a client knows that they've got to pay more money the next time they come in, they're just going to go to a competitor."

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

SPONSOR

Building a Brand with Heart: The Sweet Squared Story of Passion and Purpose

Mon, 10 Mar 2025 00:00:00 -0000

Susan Routledge welcomes the dynamic duo, Samuel and Samantha Sweet of Sweet Squared, for their first duet podcast. The conversation delves into their inspiring journey in the beauty industry, starting from their early careers to the establishment of Sweet Squared. They share personal anecdotes about their initial experiences, the challenges of building a brand, and the importance of education in the nail and beauty sectors. The episode highlights their commitment to elevating industry standards, fostering a culture of love and respect, and their involvement in charitable initiatives that support professionals in the hair and beauty community. With a blend of humour and heartfelt insights, Samuel and Samantha reflect on their passion for the industry and the values that drive their business.

KEY TAKEAWAYS

Passion for Education: Both Samuel and Samantha emphasize the importance of education in the beauty industry.

Customer-Centric Approach: Sweet Squared prioritizes the needs and experiences of their customers.

Adaptability and Growth: The journey of Sweet Squared showcases their ability to adapt to changes in the market, such as diversifying their product offerings and shifting from traditional trade shows to more personalized in-field events that foster deeper connections with professionals.

Commitment to Industry Standards: The founders are dedicated to elevating the standards of the beauty industry.

BEST MOMENTS

"I discovered that the nail industry was significantly more artistically rewarding to me. There was so much to learn, and the feeling of transforming somebody was really rewarding." - Samuel

"I always loved dealing with people. My skill was making people feel good about what they do." - Samantha

"We wanted to stay true to our values and do things differently. We didn't want to be a transactional company." - Samuel

"Our mission isn't to sell a bunch of products; it's to elevate the state of the industry as a whole."- Samantha

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

Why I Started The Podcast

Wed, 05 Mar 2025 00:00:00 -0000

In today's midweek episode, Susan shares what motivated her to start this podcast. Reflecting on her extensive experience in the beauty industry, Susan recounts how the onset of the COVID-19 pandemic prompted her to connect with salon and clinic owners through interviews, providing vital information during a time of uncertainty. She also discusses the evolution of her initiatives, including the successful 'Beauty and the Best' books and the popular Beauty Roundup events, which foster community and learning among beauty professionals.

KEY TAKEAWAYS

Creating a podcast was a natural next step for Susan, after years of experience in the beauty industry.
The onset of the COVID-19 pandemic prompted Susan to start interviewing other salon owners to provide valuable information and support during a time of uncertainty.
Initiatives like the Beauty Directors Club and the Beauty Roundup events were established to foster community, share experiences, and inspire salon owners, highlighting the importance of collaboration over competition.
Susan achieved bestseller status with her book 'Beauty and the Best', which showcased a collection of stories from industry professionals.

BEST MOMENTS

"I thought a great thing to do would be to try and bring the right people who could help with things like furlough and all the things that everyone was in total confusion about."

"The Beauty Roundup events have been absolutely phenomenal. You can see all of the 'aha' moments where someone thinks, 'wow, I could do that.'"

"I had been thinking about doing a podcast for so, so long. I decided that I would go with the largest podcast company in the UK."

"It's just been such a fabulous journey. We've had fabulous CEOs of companies like Ronan from Forrest, David Alpert from IIAA."

"The messages that I get as well have just been overwhelming to get beautiful feedback about how inspiring everyone's finding the podcast."

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

SPONSOR

Manifesting Success: The Secrets Behind Susan Routledge's Award-Winning Salon and Business Ventures

Mon, 03 Mar 2025 00:00:00 -0000

Host Susan Routledge shares her personal journey in the beauty industry, reflecting on her early fascination with makeup and hair, the challenges she faced while starting her own business, and the profound impact of her father's sudden passing. Susan discusses her evolution from a home-based beauty service to owning a successful salon, winning prestigious awards, and eventually stepping back to focus on helping other salon owners through her initiatives like the Beauty Directors Club. She also highlights her passion for education, networking, and the importance of community within the industry.

KEY TAKEAWAYS

Passion for Beauty: From a young age, there was a strong fascination with the beauty industry, leading to a lifelong commitment to pursuing a career in beauty therapy and hairdressing.

Overcoming Challenges: The journey included significant challenges, such as the loss of a parent and the realisation that the initial business was built to impress rather than fulfill personal passion.

Continuous Learning and Growth: Emphasizing the importance of education, the individual pursued teaching qualifications and refresher courses, which ultimately contributed to the success of the salon and the ability to help others in the industry.

Community and Support: The establishment of the Beauty Directors Club highlights the value of community in the beauty industry, providing a platform for salon owners to connect, share experiences, and support one another.

BEST MOMENTS

"I always think if you're going to dream, you may as well dream big." - Susan

"I just wish I'd stopped." - Susan

"I realized that like this business I'd built up wasn't really the business that I wanted." - Susan

"I think there's so much help out there and learning from each other is definitely the way forwards." - Susan

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://www.city-retreat.com/

From Factory to Fabulous: Lesley Castor's Inspiring Journey in the Beauty Industry

Mon, 24 Feb 2025 00:00:00 -0000

Susan Routledge interviews Lesley Castor, the founder of the multi-award-winning City Retreat salon chain. Lesley shares her fascinating journey into the beauty industry, starting from her unconventional beginnings in a factory to becoming a successful salon owner. She discusses the challenges she faced in the early years of her business, the importance of creating a positive team culture, and her commitment to delivering exceptional client experiences. Listeners will gain valuable insights into the beauty industry, including tips on location selection, team building, and maintaining high standards. Lesley also reflects on her passion for the industry and the significance of awards in showcasing her salon's achievements.

KEY TAKEAWAYS

Importance of Location: Choosing a salon location with high foot traffic is crucial for attracting clients. A

Building a Strong Team Culture: Establishing a positive and supportive team culture is essential.

Passion and Determination: A genuine passion for the beauty industry and a strong work ethic are vital for overcoming challenges.

Continuous Learning and Adaptation: The beauty industry is ever-evolving, and staying updated with trends and techniques is important.

BEST MOMENTS

"I think it was being together all day and all night I thought I need to do something for myself here."- Lesley

"You can see how now you've developed that as a big thing in your business. Your team are absolutely fabulous and I know that is so important to you." - Susan

"I just wanted to make sure that the client doesn't come out feeling like that and what can we add to the treatment that makes it that little bit more special."- Lesley

"If you've got a dream, then follow it, but stick to your vision. Don't get sidetracked. Don't compromise."- Lesley

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

Achieving Excellence: How PHAB Service Stars is Transforming the Hair and Beauty Landscape

Mon, 17 Feb 2025 00:00:00 -0000

Susan sits down with Nergish Wadia-Austin, the founder of PHAB Service Stars, to discuss her remarkable journey in the hair and beauty industry. Nergish shares her unique background, starting from her education in India and Hong Kong to managing the largest salon in the world at Harrods. The conversation delves into the importance of maintaining high standards in the industry and how the PHAB Service Stars program serves as a benchmark for excellence, helping professionals excel and gain recognition. Nergish emphasizes the significance of ongoing education, customer care, and the impact of high standards on business success. This episode is a must-listen for anyone looking to elevate their practice and understand the value of striving for excellence in the beauty sector.

KEY TAKEAWAYS

Importance of Standards: High standards in the beauty and hair industry are crucial for success.
FAB Service Stars: The PHAB Service Stars program, which stands for Performance in Hair and Beauty, serves as a benchmark for salons and professionals to measure their performance against industry norms.
Continuous Education: Ongoing education and training are essential in the beauty industry.
Recognition and Motivation: Achieving a PHAB Service Star is akin to winning a prestigious award, providing recognition that motivates professionals to maintain high standards and encourages others in the salon to aspire to similar excellence.

BEST MOMENTS

"PHAB is spelled P-H-A-B, and that stands for Performance in Hair and Beauty. It's a service star to compare to for people who are striving to be the best." - Nergish

"I always liken it to a Michelin star. It's going to that level above, like you say, above what the average is." - Susan

"The beauty about standards is they don't cost anything. It's pure dedication that does that. Pure dedication and wanting to excel."- Nergish

"The PHAB service star can't be bought; it has to be earned."- Nergish

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

From Coco Chanel to Modern Awareness: The Evolution of Tanning and Skin Health

Mon, 10 Feb 2025 00:00:00 -0000

Susan Routledge welcomes Marie Tudor, CEO of the Karen Clifford Skin Cancer Charity and Masced Training. They discuss the vital importance of early detection of skin cancer and the accessible training offered to beauty professionals and the general public for just £20. Marie shares her journey with the charity, highlighting the impact of education on skin cancer prevention and the role beauty industry professionals play in saving lives. The conversation also delves into the history of tanning, the significance of skin health awareness, and the charity's initiatives in schools and communities.

KEY TAKEAWAYS

Importance of Early Detection: The training provided by the charity focuses on the early detection of skin cancer, which can significantly save lives.

Affordable Training: The training is offered at a low cost of £20, making it accessible for individuals in the beauty industry and beyond.

Impact of Education: The charity emphasizes that 90% of skin cancers are preventable, highlighting the importance of education in reducing skin cancer rates.

Community Engagement: The charity has developed programs for schools and nurseries to educate children about sun safety, aiming to instil healthy habits from a young age.

BEST MOMENTS

"We discovered that 90% of skin cancers are preventable, so we decided to focus on education and working with at-risk and influential audiences." - Marie

"I know that we have saved clients' lives through your training, so I cannot thank you enough." - Susan

"The beauty industry has such a powerful role to play because they're actually saving the NHS money." -Marie

"If a child gets sunburned under adolescence, it doubles your chances of getting melanoma later in life." - Marie

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

USEFUL LINKS

https://www.skcin.org/

Creating Killer Content: Leveraging AI for Authentic Social Media Engagement

Mon, 03 Feb 2025 00:00:00 -0000

Susan Routledge welcomes her friend and business mentor, Tony Bache, known for her expertise in scaling seven-figure businesses. The conversation delves into the transformative role of AI in the beauty industry, exploring how it can streamline operations and enhance marketing strategies for salons. Tony shares her extensive experience with AI tools, including ChatGPT, and discusses the importance of maintaining a human touch in client interactions. They also touch on effective social media strategies, emphasizing the need for authentic content that resonates with audiences.

KEY TAKEAWAYS

Human Connection is Irreplaceable: In the beauty industry, the personal touch and connection with clients are crucial.

Content Quality Over Quantity: Instead of posting frequently with generic content, focus on creating fewer, high-quality posts that resonate with your audience.

Utilize AI for Ideation: AI can be a valuable resource for brainstorming content ideas and drafting posts.

Engagement and Community Building: Actively engage with local businesses and your audience on social media.

BEST MOMENTS

"I think it's like, for me, it's like the fact it's an accelerator, it's an amplifier... what else could have you spent that time on?" - Toni

"If you're in the beauty industry, probably your least favourite thing to do is all of the admin... that's the stuff that's going to be automated." - Toni

"I think we are in such a fortunate industry where... human contact and the connection that we have with clients, you're never going to be replaced with that." - Susan

"You need to be the flamingo in the sea of seagulls. If you want people to actually see your stuff, it's got to be a bit different." - Toni

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

Six Skills a Business Owner Requires

Mon, 27 Jan 2025 00:00:00 -0000

Susan Routledge engages in an insightful conversation with leadership expert Sue Ingram, who shares her extensive experience in helping beauty business owners enhance their leadership skills. The discussion revolves around the six essential leadership skills necessary for success in the beauty industry, including the importance of having a clear vision, understanding different personality types, and the value of coaching individuals. Sue emphasizes the need for curiosity in managing clients and teams, as well as the significance of involving staff in decision-making processes to foster a collaborative environment.

KEY TAKEAWAYS

Importance of Vision: Business owners need to have a clear vision of who they are, what they deliver, and what differentiates them from competitors.

Understanding Personality Types: Recognizing and adapting to different personality types is crucial for effective communication and teamwork. This skill allows business owners to connect with clients and manage diverse teams effectively.

Coaching Skills: Developing coaching skills is essential for getting the best out of individuals, whether they are team members or clients. Helping others feel good about themselves enhances their performance and satisfaction.

Inclusion in Decision-Making: Involving team members in decision-making fosters a sense of ownership and accountability. This approach prevents a parent-child dynamic and encourages a collaborative work environment.

BEST MOMENTS

"If you put out wishy-washy, you get wishy-washy. You'll get clients who don't turn up on time. You'll get clients who don't know what treatment they want." - Susan

"Curiosity has to be number one. When someone buys, why are they buying? When someone doesn't buy, why are they not buying?" - Sue

"You need to have a vision. You need to know who you are, what you're delivering, and what makes you different from the business down the road." - Sue

"I always think you can teach someone skills, but how they present themselves and their attitude is really, really important." - Susan

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

Navigating ADHD: Sarah Abel's Strategies for Success in Business and Life

Mon, 20 Jan 2025 00:00:00 -0000

Susan sits down with Sarah Abel, author of "The Power of Funding in the Hair and Beauty Business." Sarah shares her incredible journey from being a Saturday girl in a hair salon to securing over six million pounds in government funding for hair and beauty businesses. The conversation delves into her personal experiences, including her challenges with ADHD and how she has developed techniques to manage it while growing her business. Listeners will be inspired by Sarah's resilience, her insights on the importance of education and strategic partnerships, and her passion for helping others succeed in the industry.

KEY TAKEAWAYS

Importance of Education and Training: The guest emphasizes the significance of education in the hair and beauty sector. She established a training academy to provide apprenticeships and upskill individuals, highlighting the need for robust training programs to enhance industry standards.

Securing Funding: Over six million pounds in government funding was secured through a proactive approach to identifying various funding opportunities. The guest's curiosity and networking skills played a crucial role in discovering and accessing these financial resources.

Building Strategic Partnerships: Collaborations and strategic partnerships are essential for business growth. The guest advocates for win-win relationships, where both parties benefit, which can lead to increased opportunities and resources.

BEST MOMENTS

"I was very good at seeing the picture of what they wanted... I was good at finding funding." - Sarah

"I think people don't stick at things long enough for them to work. I was definitely stuck at things long enough to make it happen." - Sarah

"You must have been thinking, oh my God, this woman's coming over to me again." - Susan

USEFUL LINKS

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

Building a Beauty Empire: Katie Lowndes Discusses Her Role in Elemis' Australian Expansion

Mon, 13 Jan 2025 00:00:00 -0000

Susan Routledge sits down with Katie Lowndes, a former therapist from the northeast of England who has carved out an impressive career in the beauty industry. Now based in Melbourne, Australia, Katie shares her remarkable journey from working as a therapist to becoming a key figure in Elemis, where she has played a pivotal role in building distribution in Australia and New Zealand. The conversation delves into Katie's experiences on cruise ships, her transition into training and management, and her passion for continuous learning and personal development. With valuable insights on sales, team dynamics, and the importance of asking the right questions, this episode is packed with golden nuggets for anyone looking to thrive in the beauty business.

KEY TAKEAWAYS

Embrace Continuous Learning: Always seek opportunities to learn and grow, whether through formal education, training, or personal development. This mindset can lead to new career paths and enhance your skills.

Value Feedback: Be open to receiving feedback from others, whether it's from colleagues, mentors, or clients. Listening and reflecting on this feedback can help you identify areas for improvement and personal growth.

Utilize Questions in Sales: Effective consultation and sales hinge on asking the right questions. Engaging clients with thoughtful inquiries allows you to understand their needs better and tailor your recommendations accordingly.

BEST MOMENTS

"Questions are your biggest ally... If you just took the time and actually genuinely asked what's going on and what do you use, they feel amazing because someone's listened to them." - Katie

"Sales has left till the very last end thing... But it has to be where not only asking questions, but listening to the answers as well." - Susan

"Don't be scared to invest money... Sometimes people are scared to address things that could really make a big difference." - Katie

USEFUL LINKS

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

From Dreams to Reality: The Inspiring Journey of Environ Skincare with David Alpert

Mon, 06 Jan 2025 00:00:00 -0000

Susan Routledge interviews David Alpert from IIAA and Environ, celebrating the remarkable 30-year journey of their family-owned business. David shares insights into the company's humble beginnings, the challenges faced while establishing Environ Skincare, and the innovative strategies that propelled their success, particularly during the 2008 recession. The conversation delves into the importance of training, the evolving landscape of the skincare industry, and the vital role of skincare professionals in delivering results-driven care.

KEY TAKEAWAYS

Entrepreneurial Journey: The company started over 30 years ago with founders Tracy and David arriving in the UK with no connections or money.

Community and Family Business: Despite being perceived as a large corporate entity, the company remains privately owned and operates as a family business.

Value of Training and Expertise: Continuous training and education are crucial for skincare professionals.

Impact of Economic Conditions: The 2008 recession was a turning point for the company, as they chose to invest in growth while competitors were cutting back.

BEST MOMENTS

"We often joke that we've been a 30-year overnight success. It took a lot of hard work, sweat, and tears, but we could see that we were making progress." - David

"It's just so lovely to know the story behind it. All those like, you know, jumping in a car and just like having some products in a car." - Susan

"During a downturn, what you need to do is show value for money. And value for money has absolutely nothing to do with price." - David

"What we're starting to understand is that actually the importance of the work that you guys are doing is vastly underestimated in terms of the impact." - David

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

Networking and Inspiration: Discovering the Beauty Roundup Events

Wed, 18 Dec 2024 00:00:00 -0000

In today's episode, Susan addresses two frequently sought after initiatives: the Beauty Directors Club and the Beauty Roundup events. She explains that the Beauty Directors Club, established in 2018, is a private membership for established beauty salon and skin clinic owners, fostering a supportive community focused on business excellence. Susan highlights the club's achievements, including collaborations for charity and the creation of bestselling books that inspired the Beauty Roundup events. These events, held in various cities, feature inspiring stories from members and provide valuable networking opportunities, all while promoting business growth and community engagement.

KEY TAKEAWAYS

This is a private membership created in 2018 for established beauty salon and skin clinic owners, aimed at providing a supportive platform to celebrate successes and tackle challenges in the beauty business.
Members of the Beauty Directors Club benefit from a close-knit community that fosters collaboration, mentorship, and shared learning experiences, including weekly sessions with industry experts and social discussions.
These events were inspired by the success of the bestselling books written by members and serve as networking opportunities where salon owners can share their business insights and learn from each other.
The Beauty Directors Club is involved in charitable efforts, including setting up business loans for aspiring salon owners in developing countries and participating in fundraising activities for the Hair and Beauty Charity.
Beauty Roundup events are two-hour sessions held during exhibitions, featuring inspiring speakers and valuable networking opportunities, along with goodie bags and a prize draw to enhance the attendee experience.

BEST MOMENTS

"Beauty Directors Club is a private membership that I created back in 2018 for exclusively for established beauty salon and skin clinic owners."

"It's quite hard to explain, because we are such a close network, and so supportive, but it is as well where we are all striving to take our business to a whole new level."

"We've also collaborated together to raise money for charities. It's lovely because then it's like a loan that they pay back then we help someone else."

"What we've brought together as well is the networking event. Everyone says that they get so inspired by listening to everyone else."

"The events are two hours long and then we always have fantastic goodie bags as well because the suppliers always are so, so supportive."

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

SPONSOR

Behind the Scenes of Professional Beauty: The Art of Event Management with Mark Maloney

Mon, 16 Dec 2024 00:00:00 -0000

Susan Routledge sits down with Mark Maloney, the CEO and founder of Professional Beauty Magazine and Trade Exhibitions. They delve into the origins of Mark's company, discussing the challenges faced during its early years, including a lack of profit for the first seven years. Mark shares insights on the evolution of the beauty industry, emphasizing the importance of community and collaboration among salon owners and therapists. The conversation highlights the significance of education, the impact of recent economic changes, and the growing demand for advanced treatments.

KEY TAKEAWAYS

Industry Evolution: The beauty industry has transformed significantly over the years, becoming more democratic and inclusive, with a diverse range of professionals and clients engaging in beauty treatments.

Importance of Community: Building relationships within the industry is crucial. Salon owners and therapists often support one another.

Value of Education and Events: Events like trade shows and educational sessions are vital for professional growth.

Challenges and Adaptability: The industry faces challenges such as rising costs and economic pressures, but these can also lead to innovation and adaptation.

BEST MOMENTS

"The salon sector, beauty and hair, but particularly beauty, have a real care about their customers as their teams. And as well as some very savvy business people." - Mark

"I always think, you know, clients, if you get your branding right and get your ethos and what your business is about, right and show your expertise, clients are attracted to that." - Susan

"I think there'll be even more of a move to results-driven treatments and advanced treatments. I think that's still happening." - Mark

"I always like to say, fill in the application. It's like it's one of the best business plans you'll do." - Susan

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://mag.professionalbeauty.co.uk/

The Hidden Dangers of Discounting: Why It Might Hurt Your Salon's Reputation

Wed, 11 Dec 2024 00:00:00 -0000

In this episode, Susan broaches the topic of discounting in the salon and clinic industry. While she acknowledges that discounts can sometimes attract new clients, she emphasises the potential pitfalls of relying on them as a marketing strategy. Susan shares insights on how deep discounting can devalue treatments and harm a salon's reputation, urging owners to focus on retaining existing clients instead. She offers alternative strategies, such as using add-ons and planning promotions around popular treatments, while also highlighting the importance of understanding the reasons behind client retention issues.

KEY TAKEAWAYS

Discounting should be approached with caution and not be a regular part of marketing strategies, as it can devalue services and lead clients to expect lower prices.
Instead of offering discounts to attract new clients, salon owners should focus on understanding and addressing the reasons behind client attrition to retain existing clients.
Offering add-ons to popular treatments can be a more effective strategy than discounting less popular services, encouraging clients to try new treatments without devaluing existing ones.
Any discounts or promotions should be carefully planned and have a clear rationale, such as a new treatment launch or a special occasion, to maintain the perceived value of services.
Salon owners can collaborate with suppliers to obtain products for promotions or events, which can help create excitement and engagement without incurring additional costs.

BEST MOMENTS

"I'm not saying never discount, but it has to be very, very carefully planned and not something that is just part of your marketing structure."

"Discounts can inadvertently show a client that you can afford to do the treatment at a far lesser price, or else why would you be doing the discount?"

"It's far easier to make past clients raving fans again with just a little bit of TLC rather than constantly chasing new business."

"Instead of thinking of discounts, use add-ons instead. A far better idea is to run a promotion on a busier treatment, linking it to an add-on."

"Always have a reason around it, but always as well, plan ahead, so make sure that you're proactive rather than reactive."

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://www.instagram.com/susan_routledge/SPONSOR

From Police Officer to Beauty Advocate: Amy Bates Shares Her Journey and Mission with Beauty Rebellion

Mon, 09 Dec 2024 00:00:00 -0000

Susan welcomes Amy Bates, a transformative figure in the beauty industry and founder of Beauty Rebellion. Amy shares her fascinating career journey, from her early days as a police officer to becoming a successful bridal hair and makeup artist, and ultimately focusing on body image and inclusion within the beauty sector. The conversation delves into the significant impact of societal standards on body image, the challenges faced by various underrepresented groups, and the importance of creating an inclusive environment in salons and spas.

KEY TAKEAWAYS

Career Evolution: The journey from being a police officer to a successful career in the beauty industry highlights the importance of following one's passion and the continuous evolution of professional paths.

Body Image Awareness: There is a significant need to address body image issues within the beauty industry.

Inclusion and Accessibility: Many individuals, including those with disabilities or different body types, face barriers when accessing beauty services.

Business Benefits of Inclusivity: Embracing body positivity and inclusivity can lead to increased client retention, referrals, and overall profitability.

BEST MOMENTS

"If you don't love what you do, it's very, very hard to stay in a good place mentally with it." - Amy

"We live in a society where the size of your body is really important... and there's so much negative emotion and anger towards bigger bodies." - Amy

"You are very right about the images when you just sort of think about it." - Susan

"Businesses that are actively inclusive are 33% more likely to outperform businesses that are not inclusive." - Amy

SPONSOR

https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta

HOST BIO

Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive.

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

SPONSOR

Are You Sabotaging Your Salon's Financial Health? Discover the Truth

Wed, 04 Dec 2024 00:00:00 -0000

In today's episode, Susan explores the critical topic of cash flow management for salon owners. She emphasises the importance of mindset and effective business systems in maintaining financial health. Susan challenges listeners to reflect on their attitudes towards money and encourages them to take responsibility for their current financial situations. By sharing insights on visualisation, goal setting, and the power of positive thinking, she inspires salon owners to shift their focus from scarcity to abundance.

KEY TAKEAWAYS

A positive money mindset is crucial for salon owners. Focusing on abundance rather than lack can significantly impact financial outcomes.
Salon owners must take 100% responsibility for their current financial situation. How they perceive and handle their circumstances can lead to either success or mediocrity.
Imagining what it would be like to have a financial boost (like £30,000) can help salon owners set goals and create actionable plans to achieve them.
To maintain cash flow, it's essential to establish and refine business systems and processes that support financial health and growth.
Regularly writing down goals and dreams, along with actionable steps to achieve them, can help salon owners stay focused on their vision and create a roadmap for success.

BEST MOMENTS

"Are you killing your salon cash flow? Because sadly, I think a lot of you are."

"If you haven't changed your mindset, there's about a 90% chance that you'd end up in the same financial situation as you started with."

"You have to take 100% responsibility for your current situation."

"If you are just carrying on doing the same things, you are going to get the same results."

"Keep dreaming, keep writing everything down, and hopefully that £30,000 is going to be sitting in your bank account."

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.USEFUL LINKS

https://www.instagram.com/susan_routledge/SPONSOR

The Art of Self-Discovery: How to Trust Yourself and Embrace Change

Mon, 02 Dec 2024 00:00:00 -0000

In this episode of "Beauty Business Matters," Susan Routledge welcomes back the dynamic Vicky Ross for a deep dive into personal transformation and the power of mindset. Building on their previous conversation, they explore actionable steps for listeners to create the future they desire, emphasizing the importance of living life on one's own terms. Vicky shares her extensive background in NLP, hypnotherapy, and coaching, along with techniques to help individuals articulate their goals and overcome the fears and conditioning that often hold them back. The discussion highlights the significance of gratitude, the art of writing future letters, and the necessity of aligning one's mindset with their aspirations.

KEY TAKEAWAYS

Living Life on Your Terms: It's essential to identify what you truly want in life and to pursue it without being hindered by societal expectations or fears.

The Power of Future Letters: Writing a future letter can help individuals visualize their goals and aspirations.

Gratitude as a High-Vibrational Energy: Practicing gratitude daily can significantly shift one's mindset and energy.

Mindset and Attitude: The way you approach life—your attitude—can determine your success.

Self-Trust and Authenticity: Trusting your instincts and being true to yourself is vital for personal and professional growth.

BEST MOMENTS

"The biggest thing... is the person that they are today does not have the life that they want in the future. So to have that future, there's a different person living there." - Vicky

"I think it is that you're doing what's predictable or what is expected of you... a lot really, really struggle with being specific on what they want."- Susan

"The unconscious mind cannot process the negative... when you say I don't want to be broke, the only thing that your brain can process is I want to be broke."- Vicky

"Everything in your life is an extension of you. If you are in alignment... it doesn't matter what you do, it will work."- Vicky

SOCIAL & IMPORTANT LINK
www.vickyross.com

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

SPONSOR

https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta

HOST BIO

Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant.

Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive.

She founded and has grown her clinic for 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She created the trademarked STABLE business formula and is the author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1 and 2.

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Creating Irresistible Gift Vouchers: From Eye-Catching Displays to Goodie Bags

Wed, 27 Nov 2024 00:00:00 -0000

In this episode, Susan explores the vital role of gift vouchers in salon businesses, especially during the holiday season. She shares six effective strategies to maximize gift voucher sales, emphasising the importance of year-round promotion and eye-catching displays. Susan highlights the growing gift voucher market, worth £9 billion in the UK, and discusses how salons can attract clients by creating attractive gift packages, offering gift wrapping, and implementing wish lists.

KEY TAKEAWAYS

Gift vouchers should be part of the conversation with clients throughout the year, not just during the holiday season. This consistent engagement can help increase sales.
Create attractive displays for gift vouchers in the salon to ensure they are visible and appealing to clients. This can significantly boost interest and sales.
Enhance the appeal of gift vouchers by including goodie bags with samples or small products. This adds value and makes the gift more special.
Implement a wish list system for regular clients, allowing them to express their preferences. This can help gift-givers choose the right voucher or product, increasing the likelihood of sales.
When clients redeem gift vouchers, they often spend more than the voucher amount. Use this opportunity to upsell additional products or services, maximizing revenue.

BEST MOMENTS

"The gift voucher market in the UK has doubled in the last decade and it's now worth £9 billion. That is absolutely huge."

"50 to 60% of all gift voucher sales are made in that final push towards Christmas. So it's crucial that you have your gift vouchers displayed."

"Statistically, men normally spend around about 12% more per gift card as well. So guys are a great one because they don't relish normally like shopping."

"If you can make it into something where it's just a nice little gift package, that just makes that gift that little bit more special."

"57% of gift voucher recipients spend over and above the voucher amount. So, obviously, when someone's got a gift voucher, that is the ideal time to upsell."

USEFUL LINKS

SPONSOR

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

From Soldier to Skincare: Andrea Simpson's Inspiring Journey in the Beauty Industry

Mon, 25 Nov 2024 00:00:00 -0000

In this episode of "Beauty Business Matters," Susan Routledge sits down with Andrea Simpson, a remarkable beauty therapist and mentor, to discuss her unconventional journey from the British Army to the beauty industry. Andrea shares her inspiring story of transformation, detailing her experiences in various roles, including her time as a national trainer for prestigious spas and her successful establishment of a skincare centre. The conversation delves into the importance of personal connection with clients, the power of touch, and the significance of tailored treatments. Andrea also highlights her achievements, including her recognition as an advanced therapist in the Fab Service Stars and her new venture, The Facial Mentor, where she aims to empower other therapists to elevate their practices. This episode is filled with valuable insights and golden nuggets for anyone in the beauty industry looking to enhance their client experience and business success.

KEY TAKEAWAYS

Personal Connection is Essential: Building a strong connection with clients is crucial.

Holistic Approach to Treatments: Treatments should not be viewed as isolated events. Instead, they should be part of a continuous journey that includes personalized consultations, home care recommendations, and follow-ups to ensure clients achieve the best results.

Manifestation and Opportunity: The importance of manifesting one's goals and being open to opportunities is highlighted.

Education and Mentorship: Continuous learning and sharing knowledge with others in the industry is vital.

Exceptional Customer Service: Striving for excellence in customer service, akin to the standards of luxury brands, can set a business apart.

BEST MOMENTS

"I always want to know that whatever I'm doing for your skin today, if I bumped into you 20 to 30 years down the line, that I look at you and I know for a fact that I've done everything with the best integrity."

"You were a victim of your own success. The hours that you were working weren't sustainable."

"It's never just a facial. Every decision I make, every brand I work with, every treatment I do, all my clients, anything... those five little words are everything."

"Listening is everything. I watch people's body language... it takes it to another dimension completely."

"I think it gives sometimes the opportunity to come out of the industry and some people to probably change careers that they would never maybe have done before."

SPONSOR

https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

Creating a Magnetic Salon: Tips for Enhancing Your Reputation to Attract Great Therapists

Wed, 20 Nov 2024 00:00:00 -0000

In this episode, Susan addresses a common concern among salon owners: how to attract and employ the right therapists. She emphasizes the importance of being specific in recruitment efforts and maintaining relationships with former employees, as they may return after realizing their new choices weren't ideal. Susan shares her proven recruitment process, which includes initial Zoom interviews, team involvement in trade testing, and a structured selection process to assess candidates' skills and confidence. She also highlights the significance of building a strong reputation and engaging with local colleges to create a magnet for top talent.

KEY TAKEAWAYS

Maintaining relationships with ex-employees can lead to their return, as they may realize their new choices were not ideal. Keeping in touch can facilitate easier reintegration into the salon.
Clearly define the qualities and skills you are looking for in potential employees. A well-defined job specification attracts the right candidates and helps avoid wishy-washy applications.
Build a strong reputation through awards, social media presence, and engagement with local colleges. This makes your salon a desirable place for therapists to work.
Encourage your current team and clients to recommend potential candidates. They may know talented therapists looking for new opportunities or those who are moving into the area.
Use a multi-step selection process that includes initial Zoom interviews, trade testing by team members, and self-assessment of skills. This helps ensure that the chosen candidate is both competent and a good fit for the team.

BEST MOMENTS

"I think if you put out wishy-washy, you get wishy-washy."

"Always stay in touch because quite often a therapist will think that it's going to be so great to be working on their own or going somewhere else."

"For you to attract the best therapist to employ, really you need to be a magnet for them."

"Make sure that everywhere your reputation just shines."

"If you're trying to recruit in haste, then it's the wrong way to do it."

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

SPONSOR

How to Hack Your Brain for Success with Vicky Ross

Mon, 18 Nov 2024 00:00:00 -0000

In this episode of "Beauty Business Matters," Susan engages in a captivating conversation with personal development expert Vicky Ross, exploring the intricate relationship between our brain's functioning and achieving success. Vicky shares her multifaceted approach to transformation, emphasising the importance of understanding beliefs and paradigms that shape our behaviours. The discussion delves into the science of brainwaves, illustrating how our early experiences influence our adult lives and decision-making processes. Listeners will gain insights into the significance of being specific about their goals, the impact of emotional patterns, and the necessity of self-awareness in breaking free from limiting beliefs.

KEY TAKEAWAYS

Understanding Paradigms and Beliefs: Paradigms, which are formed from early experiences and observations, significantly influence our behaviour and decision-making.

Brainwave Development Stages: The brain undergoes different developmental stages from birth through adolescence, transitioning from delta waves (suggestibility) to theta (creativity and exploration) and finally to beta waves (conscious thought). T

The Importance of Consciousness: A significant portion of the population operates unconsciously, reacting to life rather than proactively shaping it.

Emotional Addictions: People can become addicted to their emotional states, whether positive or negative. This addiction can drive behaviours that reinforce limiting beliefs and paradigms.

The Role of Stress and Self-Care: Chronic stress can lead to physical and emotional issues. Taking time for self-care and mindfulness is vital for maintaining well-being and preventing burnout.

BEST MOMENTS

"The precursor to change... you have to know what it is that has happened, how it happened, so that you know how the system works to be able to then go and change the system." - Vicky

"I always say, so what do you want, what's your future, what do you want to achieve? and quite happily tell me what they don't want and go back over." - Susan

"If you weren't born with it, it means you've learned it. And that's great because if you learn something, you can unlearn it and learn something different." - Vicky

"We are not taught to think about our thinking. It's a huge topic and it should be a number one necessary life skill." - Vicky

"You have got to listen to your body as well. You've got to listen to the signs." - Susan

SPONSOR

https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

www.vickyross.com

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

SPONSOR

Are Awards a Fix? - Insights from 13 Years of Beauty Awards

Wed, 13 Nov 2024 00:00:00 -0000

In this episode, Susan tackles the provocative question of if awards are actually a 'fix'. Drawing from her extensive experience as a judge for various beauty industry awards, she emphasizes the rigorous process behind award selection and the importance of distinguishing genuine awards from marketing gimmicks. Susan encourages listeners to view the award application process as an opportunity for self-reflection and celebration of business achievements.

KEY TAKEAWAYS

Not all awards are legitimate; it's important to differentiate between genuine awards and those that are merely marketing tools. Consider whether you feel deserving of the award based on your efforts and achievements.
Filling out an award application can serve as a valuable exercise in self-reflection for your business. It encourages you to highlight your accomplishments and recognize the progress you've made.
Decide whether to keep your award application private or to share it with clients and stakeholders. Sharing can elevate your business's status and create excitement around your participation.
The judging of awards involves a significant commitment of time and effort, including thorough reviews of applications, deliberation calls, and sometimes site visits. This process ensures that deserving businesses are recognized.
If you become a finalist or win an award, prepare a press release and a list of contacts to share the news. This proactive approach helps maintain visibility and leverage the recognition for your business, even if you only reach the finalist stage.

BEST MOMENTS

"Awards, are they a fix? And normally, I think when I get something as abrupt as that, I think the person sending the question in does think that they are a fix."

"If you haven't entered awards or you haven't judged before, you don't realize how much work goes into it."

"It's a great process to actually fill in an application form for an award because it really makes you look at your business from a different angle."

"If you do become a finalist, that's great because then you can really, really go to town, tell everyone."

"Make sure that at every point you've got a press release because it becomes old news very, very quickly."

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

SPONSOR

From One Treatment Room to Multi-Site Success: Sara Shoemark's Inspiring Journey in the Beauty Industry

Mon, 11 Nov 2024 00:00:00 -0000

In this episode of "Beauty Business Matters," Susan Routledge sits down with the inspiring Sara Shoemark, founder of the multi-award-winning Glow Salons. Sara shares her journey from a young beauty therapy student to a successful salon owner with multiple locations. The conversation delves into her experiences in the beauty industry, the importance of training and supporting her team, and the little things that set salons apart in a competitive market. They discuss the significance of creating a welcoming environment for clients, the value of communication, and the power of flexibility in the workplace. Sara also highlights her commitment to continuous learning and development, both for herself and her team, while sharing insights on managing a multi-site business effectively. This episode is a treasure trove of inspiration and practical advice for anyone in the beauty industry.

KEY TAKEAWAYS

Emphasis on Personal Connection: Simple gestures like using a client's name, offering a warm welcome, or providing small comforts can significantly enhance the customer experience.

Importance of Training and Development: Offering opportunities for professional development not only helps retain staff but also ensures high-quality service for clients.

Flexibility in Work Environment: Providing flexible working hours and understanding individual team members' needs can lead to a happier workforce.

Learning from Experiences: Both positive and negative experiences in the industry can provide valuable lessons.

Community and Support: Maintaining connections with former team members and supporting their journeys fosters a sense of community.

BEST MOMENTS

"I always say I was never the best therapist but I was the only one. So I became extremely popular because there was no one else around." - Sara

"I always think as well, Susan, does it matter when they're in work as long as they're fully booked?"- Susan

"It's those small things that those clients see... It's a smile, it's feeling welcome, it's somebody just taking a moment to look up at you."- Sara

"I always say to my team, you know, the thing is, if something happens, just say. It doesn't matter. It's real, isn't it?" - Susan

"I do need to... get back into training as well... to keep my teams motivated and progressing with me." - Sara

SPONSOR

https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://marketing.susanroutledge.com/blueprint-masterclass

SPONSOR

Empowering Your Team: Training Tips for Effective Product Recommendations

Wed, 06 Nov 2024 00:00:00 -0000

In this midweek episode, Susan addresses the pressing issue of declining retail sales in salons. Susan emphasises that while clients are still purchasing products, salon owners must take responsibility for understanding why their sales are down. Susan offers practical advice, including the importance of communication with team members and clients, implementing a seven-day money-back guarantee, and ensuring that staff are well-trained in product recommendations.

KEY TAKEAWAYS

Client Engagement: If retail sales are down, it's essential to communicate with your team and clients to understand their needs and preferences.
Proactive Reordering: Implement a system to track when clients are likely to run out of products. Reach out to them before they run out to encourage reordering.
Training and Education: Ensure your team is well-trained in product recommendations. Emphasise that retail sales are just as important as treatments.
Money-Back Guarantee: Consider offering a seven-day money-back guarantee on products.
Product Re-evaluation: Regularly assess the products you offer to ensure they meet client needs. Conduct surveys or discussions with clients about their preferences and what they are currently using to identify potential gaps in your offerings.

BEST MOMENTS

"If your retail sales are down, then I think, you know, the book stops with you. You need to address what is going on."

"If a client has bought some products from you, you should have a rough estimate of when those products are going to run out."

"It takes a lot for a client to actually take your advice, leave the salon, go online, look that product up, buy it online."

"We are selling things that those clients are still going to be buying. And that's why marketing's there, to get in front of people."

"If you really think that your clients aren't liking your products, are they the right products for you?"

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://marketing.susanroutledge.com/blueprint-masterclass

SPONSOR

From Hairdressing to Aesthetics: Andrew Hansford's Unconventional Journey in the Beauty Industry

Mon, 04 Nov 2024 00:00:00 -0000

In this captivating episode of "Beauty Business Matters," Susan sits down with the remarkable Andrew Hansford, a seasoned expert in the skincare and aesthetics industry. Andrew shares his unique journey, from his early days in hairdressing to his unexpected 14-year stint in Bermuda and a modelling career that exposed him to the darker sides of the beauty world.

The conversation delves into Andrew's transition into education and his passion for empowering others in the industry through his ACH group and aesthetic teachings. With a focus on the importance of knowledge and evidence-based practices, Andrew discusses the evolution of beauty treatments, the significance of combination therapies, and the exciting advancements in regenerative medicine.

KEY TAKEAWAYS

Diverse Career Journey: Andrew's career began in hairdressing, which led him to Bermuda and eventually to modelling in California.

Importance of Education: Andrew emphasises the significance of education in the beauty industry, advocating for a comprehensive understanding of skincare and aesthetic treatments.

Combination Therapies: The discussion highlights the effectiveness of combining various aesthetic treatments to achieve superior results.

Regenerative Medicine: There is a growing trend towards regenerative treatments in the aesthetics field, which focus on long-term skin health rather than temporary solutions like injectables.

ACH Group Resource: Andrew's ACH Group serves as a valuable resource for skincare knowledge, offering a wealth of information that is accessible and unbiased.

BEST MOMENTS

"I think life takes you on some random path sometimes. And I've always been the kind of person that just kind of ran with it." - Andrew

"Regenerative medicine is absolutely... there's a massive need. People who know their stuff are on board with that already." - Andrew

"I think you bridge that gap that was missing in the industry... your knowledge, it's just, it's enthralling." - Susan

"Combination therapies are various therapies, individual and together, that loads of people use. But the beauty industry especially, they're taught never to mix and match." - Andrew

"If it doesn't come with evidence, then bye-bye." - Andrew

SPONSOR

https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://marketing.susanroutledge.com/blueprint-masterclass

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From Basement to Brilliance: Paula Clipsham's Inspiring Salon Transformation Journey

Mon, 28 Oct 2024 00:00:00 -0000

In this episode, Susan interviews the multi-award-winning salon owner Paula Clipsham, who shares her remarkable journey from a small basement salon to a thriving business with a dedicated team. Paula discusses the challenges she faced as a salon owner, particularly during the pandemic, and how she transformed her vision into reality by expanding her salon and fostering a supportive team environment.

KEY TAKEAWAYS

The journey of a salon owner can be isolating, and having a supportive network, such as Salon Success Freedom and Beauty Directors Club, can provide motivation and guidance during challenging times.
Starting from a small, basement salon, the transformation into a larger, beautifully designed space was driven by a clear vision and the determination to create an environment that reflects high standards in the beauty industry.
A successful salon relies on a strong team. By fostering a culture of trust and allowing team members to take control.
Building personal connections with clients and showcasing the salon's personality through social media can enhance client loyalty and engagement.
The salon owner emphasizes the importance of ongoing training and development for the team and staying updated with industry trends.

BEST MOMENTS

"I always knew that I wouldn't be happy working for someone else. So as soon as I qualified, I started doing mobile treatments."

"Being a salon owner can be a really lonely place. You don't really fit in with your team because there has to be some kind of boundary."

"Lockdown was so tough for so many people and yet for me, it's the best thing that ever happened."

"I want my team to earn as much as they possibly can. They work hard and they train hard."

"It's waking up in the morning and wanting to come to work and feeling part of it that always sits far higher than money."

SPONSOR

https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

https://marketing.susanroutledge.com/blueprint-masterclass

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Unlocking Salon Success: The Essential Role of the CEO in Your Beauty Business

Tue, 22 Oct 2024 23:00:00 -0000

In this episode Susan shares her extensive experience in the beauty industry, having run her award-winning clinic for over 36 years. Susan addresses a key question from Beauty Directors Club member Verity Davies about the most important aspect of running a successful beauty salon. Susan emphasizes the significance of the salon owner as the CEO, highlighting the need for self-care, effective systems, and a balanced approach to managing clients, cash, assets, and team dynamics. Susan introduces her trademarked formula, "STABLE," which focuses on creating robust systems, building trust, ensuring adaptability, establishing a strong brand, fostering valuable links, and prioritizing education.

KEY TAKEAWAYS

The most crucial aspect of running a successful beauty salon is the owner’s mindset and ability to step back from the day-to-day operations.
A successful salon requires a balance among four key areas: clients, cash, assets, and team. Disruption in any of these areas can lead to financial losses.
The acronym "STABLE" represents the foundational elements necessary for a robust business: Systems, Trust, Adaptability, Branding, Links, and Education.
Regularly assessing and improving business practices is vital. The process involves breaking down existing structures and rebuilding them to enhance efficiency and effectiveness.
Engaging with a community of like-minded salon owners can provide valuable insights and support. Programs and memberships, such as the Beauty Directors Club.

BEST MOMENTS

"You are not your business. It just needs to be your lucrative, profitable friend that you can leave, go away and it'll still work for you."

"The first thing I would say is as a CEO of the business that you need to look after yourself."

"If a key team member leaves, there's something in place straight away, rather than it being a flat panic of trying to recruit."

"Every area of your business needs to have systems in place."

"You need to know exactly what's going on in the business before you try and rebuild these building blocks to make it rock solid."

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

https://marketing.susanroutledge.com/blueprint-masterclass

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Transforming Beauty Sales: Insights from Global Retail Trainer Arif Isikgun

Sun, 20 Oct 2024 23:00:00 -0000

In this episode, Susan welcomes Arif Isikgun, a leading global retail sales trainer with extensive experience in the beauty industry. Arif shares his inspiring journey from aspiring doctor to top sales trainer, emphasizing his passion for beauty and the transformative power of skincare products. Arif provides valuable insights on how therapists can enhance their confidence and communication skills, ultimately leading to increased retail sales and improved client satisfaction.

KEY TAKEAWAYS

Sales should be viewed as a conversation rather than a transaction. Building rapport and emotional connections with clients is essential for successful retail.
Physical touch, such as applying products on the back of a client's hand or gently touching their arm, can significantly increase the likelihood of a sale.
When discussing products, it's more effective to emphasize what the product will do for the client rather than detailing its ingredients.
Stopping mid-treatment to address specific client concerns and demonstrating how to use products can enhance the client experience. This personalized approach shows that the therapist is attentive to the client's needs.
Monitoring retail sales metrics against treatment performance is crucial for understanding business growth. Using software like Phorest can help salon owners track individual team member performance and overall sales trends.

BEST MOMENTS

"If you genuinely feel that these products are going to transform your client for the better... then they should be leaving with those products."

"Retail sales is such a huge integral part... you can't quite understand how therapists can sell treatments for hundreds of pounds yet they can't sell a cream that's going to last two, three months."

"Human beings purchase from an emotional level... any purchase we make comes from an emotional place."

"Don't be afraid to stop the treatment mid-treatment and talk to your client about the issues that they are really concerned with."

"It's just taking that new element of like it doesn't have to be done a certain way... this is just such a gentler way to do it and it works."

SPONSOR

https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

https://marketing.susanroutledge.com/blueprint-masterclass

SPONSOR

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Transforming Utopia: How Strategic Changes and Team Empowerment Revitalized a Beauty Clinic

Sun, 20 Oct 2024 23:00:00 -0000

In this episode, Susan sits down with Stefania Rossi, the owner of Utopia Advanced Skin Care and Beauty Clinic in Hornchurch. They reflect on their decade-long journey together, discussing Stefania's transformation of a failing salon into a multi-award-winning business. Stefania shares her insights on recruitment, emphasizing the need for employers to present themselves as desirable workplaces and to be proactive in their hiring processes. Stefania's story is both inspiring and informative for anyone in the beauty business.

KEY TAKEAWAYS

The journey of turning Utopia Advanced Skin Care from a discount-driven, failing salon into a multi-award-winning clinic involved strategic changes, including removing discounts.
Building a strong team culture was crucial. The focus was on making team members feel like they had a stake in the business, which led to increased motivation and retention.
Utilizing salon software, such as Phorest, allowed for better data collection and analysis, enabling informed decisions about treatment times, and pricing.
A structured recruitment process is essential. By defining the ideal candidate profile and having a clear recruitment plan.
Ongoing training and development for both the team and management are vital in the beauty industry.

BEST MOMENTS

"I came out from a very different background from a corporate world... I bought Utopia, which came with its own challenges, and it was the best choice of my life."

"Once we took the discounts out straight away, that was really where we started to unfold what was actually going on inside."

"Winning that particular award... was a massive credit to my team. It was this is you guys, you know."

"It's a process. That's all it is. It's like stripping your business back, looking at what you've got and then building it back from there."

"Recruitment becomes a reactive process... when we rush and we make mistakes and we run around and we employ the wrong people."

SPONSOR

https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

GUEST LINKS

https://www.instagram.com/stefaniarossirecruitment/

https://www.stefaniarossi.co.uk/

USEFUL LINKS

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

https://marketing.susanroutledge.com/blueprint-masterclass

An Introduction: What is Beauty Business Matters?

Sun, 20 Oct 2024 23:00:00 -0000

In this Introductory episode Susan a seasoned beauty industry professional with over 36 years of experience, introduces listeners to the podcast's mission of empowering beauty business professionals. With a multi-award-winning beauty clinic owner and business consultant background, Susan shares her passion for helping salon owners thrive.

KEY TAKEAWAYS

The podcast is designed for beauty business professionals who want to thrive in the beauty industry.
With over 36 years in the beauty industry, including 15 years as a business consultant and mentor.
The podcast will feature weekly interviews with successful salon owners and supplier CEOs.
Susan encourages listeners to engage by submitting topics or questions for discussion.
Beyond the podcast, there are online business programs and a membership club (Beauty Directors Club) aimed at helping established salon owners elevate their businesses.

BEST MOMENTS

"If you are a beauty business professional and you want to have a thriving business, then this is the podcast for you."

"I have been in the beauty industry for over 36 years as a multi-award winning beauty clinic owner."

"We started doing network events where we took really successful salon owners to share their insights with other salon owners."

"In Beauty Business Matters, you can expect weekly interviews with top supplier CEOs and salon owners who've really taken their businesses to a whole new level."

"I'd love to hear from you. So if you're ready to take your business to a whole new level, then hit the subscribe button."

DESCRIPTION

"Beauty Business Matters" is an essential podcast for ambitious beauty salon and skin clinic professionals. Host Susan Routledge delves into the heart of industry success, interviewing global business experts, outstanding beauty professionals, and leading CEOs from skincare, beauty, and aesthetic equipment companies. Each episode uncovers invaluable insights on thriving in the dynamic and competitive beauty market. From cutting-edge trends to time-tested strategies, listeners gain practical knowledge to elevate their businesses. Whether you're a seasoned owner or an aspiring entrepreneur, this podcast delivers the expertise needed to stay ahead in the ever-evolving beauty industry. Tune in to transform your passion into a flourishing enterprise and join the ranks of beauty's elite.

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

SPONSOR

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From Dreams to Reality: The Inspiring Journey of Ronan Perceval and Phorest Software

Sun, 20 Oct 2024 23:00:00 -0000

In the inaugural episode, Susan welcomes Ronan Perceval from Phorest Software, marking a significant reunion after 12 years since their first meeting. Susan and Ronan discuss the challenges salon owners face, the importance of enthusiasm and energy in business, and how innovative solutions like text message reminders transformed the industry. They also touch on the evolution of salon practices, the impact of technology, and the significance of fostering a positive company culture.

KEY TAKEAWAYS

The journey of Forrest Software began with a genuine love for the salon industry, highlighting the importance of enthusiasm and energy in driving business success.
The foundation of Forrest was built on identifying and solving specific problems faced by salon owners, such as appointment no-shows and marketing challenges.
Successful salon owners exhibit a willingness to learn and adapt, which is crucial for growth.
Establishing clear values within a business helps attract like-minded individuals and fosters a positive work environment.
Events like the Forrest Summit create opportunities for salon owners to connect and share experiences.

BEST MOMENTS

"I want to tell us a little bit about the phorest journey. Everyone starts with a wild dream and one customer, and then it's what happens from there."

"I fell in love with the industry... People were coming in, really looking forward to coming in. This was like the highlight of their day or week."

"We found out that was the first ever SMS promotion ever in the world for her beauty salon. But we didn't know that at the time."

"What are some of the things that you see that make that big difference and that big shift between a salon that's just coasting along and the ones that are flying?"

"If you lose that, I think the soul of your business kind of goes out."

HOST BIO

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://marketing.susanroutledge.com/beauty-and-the-best-chapters

https://marketing.susanroutledge.com/blueprint-masterclass

SPONSOR