StarKid Website - https://www.starkiduniverse.com/

In this episode of "Women Who Lead and Sell," hosts Kelly Quinn and Aliya Musa engage in an inspiring conversation with Yvonne Knapp, the CEO and founder of StarKid Universe. Yvonne shares her journey of creating a mindfulness platform designed for children, emphasizing the importance of self-soothing techniques and emotional well-being. The discussion delves into her unique background, including her transformative experience studying meditation with Buddhist monks, and how it shaped her mission to educate kids about mindfulness. Listeners will gain valuable insights into the challenges of launching a product, the significance of understanding customer needs, and the intricacies of fundraising. Yvonne's infectious enthusiasm and commitment to making a positive impact on children's lives make this episode a must-listen for aspiring female founders and anyone interested in the intersection of wellness and education.

HOST SOCIALS

Kelly Quinn - https://www.linkedin.com/in/caremetrics

Aliya Musa - https://www.linkedin.com/in/aliya-musa-ab209050/

Check out the Kinhub website here - https://www.kinhub.com/

In this episode of "Women Who Lead and Sell," hosts Kelly Quinn and Aliya Musa engage in a thought-provoking conversation with Dr. Erika Brodnock, MBE, a serial entrepreneur and expert in funding and finance.

Erika shares her journey from being a female founder facing skepticism from investors to becoming an advocate for diversity in the tech industry. The discussion delves into the persistent challenges female entrepreneurs face in securing funding, with a focus on the alarming statistic that only 2% of venture capital goes to all-female founded businesses.

Erika emphasizes the importance of mentorship, community support, and the need for both women and men to actively participate in changing the funding landscape. Listeners will gain valuable insights into practical steps female founders can take to navigate the funding maze, as well as the significance of building supportive networks and investing in one another's success.

HOST SOCIALS

Kelly Quinn

https://www.linkedin.com/in/caremetrics/

Aliya Musa

https://www.linkedin.com/in/aliya-musa-ab209050/

https://www.facebook.com/aliya.musa.5/

https://www.linkedin.com/in/kseniavotinova/?originalSubdomain=fr

HOST SOCIALS

Kelly Quinn

https://www.linkedin.com/in/caremetrics/

Aliya Musa

https://www.linkedin.com/in/aliya-musa-ab209050/

https://www.facebook.com/aliya.musa.5/

In this episode of "Women Who Lead and Sell," hosts Kelly Quinn and Aliya Musa engage in an inspiring conversation with Ksenia Votinova-Arnaud, a Russian entrepreneur who has successfully navigated the tech industry for 15 years. Living in Paris and married to a Frenchman, Ksenia shares her journey from a high-flying corporate job in luxury real estate to co-founding a thriving VPN service. The discussion delves into the importance of validating business ideas, the dynamics of co-founding partnerships, and the significance of building resilient businesses that can weather market changes.

Ksenia also emphasizes the value of community and collective confidence among female founders, offering practical insights on balancing motherhood with entrepreneurship. Tune in for a wealth of knowledge and encouragement for women looking to lead and succeed in their own ventures.

Follow Alana on Linkedin - https://www.linkedin.com/in/alanasparrow/

HOST SOCIALS

Kelly Quinn

https://www.linkedin.com/in/kellyquinnsales/

Aliya Musa

https://www.linkedin.com/in/aliya-musa-ab209050/

Did you know that branding is FAR more than just a logo and a colour scheme? In this episode of Women Who Lead and Sell. Aliya and Kelly talk all things BRAND with expert Alana Sparrow.

Alana walks us through all of the different factors that go into a brand ecosystem, as well as discussing the importance of empowering women to create a business that truly aligns with their core values!

Introbiz Website - https://introbiz.co.uk/

Follow Tracey on Linkedin - https://www.linkedin.com/in/traceymcurrell/

HOST SOCIALS

Kelly Quinn

https://www.linkedin.com/in/kellyquinnsales/

Aliya Musa

https://www.linkedin.com/in/aliya-musa-ab209050/

In this episode of "Women Who Lead & Sell," hosts Kelly and Aliya sit down with Tracey Currell, the "Connections Queen" and founder of Introbiz, to explore the art of networking and collaboration.

Tracey shares her journey from being a pushy salesperson to mastering the nuances of effective networking, emphasising the importance of building genuine relationships. She discusses her recent experience on a podcast cruise, where she forged valuable connections and collaborations, and offers practical tips for introverts looking to enhance their networking skills.

Listeners will gain insights into the power of serving others in networking, the significance of follow-up, and how to create meaningful connections that can lead to business growth.

Tracey's infectious energy and heart-centered approach make this episode a must-listen for anyone looking to improve their networking game.

KEY TAKEAWAYS

Networking Mindset : Approach networking with a mindset of serving others rather than focusing solely on what you can gain. Show genuine interest in others by asking open-ended questions and listening actively to their needs.

Collaboration Over Competition : Embrace collaboration with others in your field, as it can enhance your community and create mutual benefits. Look for partners who share similar values and target audiences to maximize the impact of your efforts.

Follow-Up Importance : Following up after networking events is crucial. Aim to connect within 24 to 48 hours to maintain the relationship and ensure that you remain memorable to those you meet

The discussion delves into the concept of "deconditioning," where Felice highlights the societal fears that often hold women back from expressing themselves authentically. Listeners will gain practical tips on overcoming these barriers, the significance of community support, and the power of storytelling in business. With a focus on building confidence and resilience, this episode is a call to action for women to embrace their loudness and make their voices heard.

KEY TAKEAWAYS

Empowerment Through Visibility : The mission of Loud Women is to help women elevate their visibility and confidence in business, encouraging them to promote themselves and share their stories without fear of judgment.

Deconditioning and Confidence Building : Many women face internalized fears and societal conditioning that hold them back from being visible. Addressing these fears through community support and self-reflection is crucial for personal and professional growth.

Community as a Support System : Building a supportive community is essential for women to share their experiences, gain confidence, and push back against societal norms that discourage them from being loud and assertive.

Felice Eyling: "Acceptance that it's going to happen, understanding it's not personal, getting that kind of 'you're not going to stop me' attitude is key."

HOST SOCIALS

Kelly Quinn

https://www.linkedin.com/in/caremetrics/

Aliya Musa

https://www.linkedin.com/in/aliya-musa-ab209050/

https://www.facebook.com/aliya.musa.5/

With a focus on authenticity, perseverance, and the importance of profit, Ramona emphasizes the need for female founders to embrace their unique stories and connect emotionally with their audience.

Listeners will gain valuable insights into the realities of entrepreneurship, the significance of branding, and the power of collaboration, all while enjoying Ramona's infectious passion for food and community.

KEY TAKEAWAYS

Embrace Authenticity : Being honest and transparent about your journey and challenges is crucial. Sharing the real struggles of running a business can resonate deeply with others and foster genuine connections.

Prioritize Profit : While sales growth is exciting, it's essential to focus on profitability. Understanding your costs and ensuring that your business is financially sustainable is vital for long-term success.

Test and Iterate : Product testing is key to understanding what resonates with your audience. Whether it's food or services, gathering feedback through direct observation and interaction can guide product development and refinement.

BEST MOMENTS

"Act quickly. These things come all the time. Doing nothing extends it. You have to sort of say, this is not personal... It happened. And you just have to take it on the chin and move on."

"If you want to, like, you want to just lie down and go, you know what I mean? Because it's not like it was so clean sailing for the first eight years that suddenly this was just a blip in the euphoria."

HOST SOCIALS

Kelly Quinn

https://www.linkedin.com/in/caremetrics/ https://www.linkedin.com/in/caremetrics/

Aliya Musa

https://www.linkedin.com/in/aliya-musa-ab209050/

https://www.facebook.com/aliya.musa.5/ https://www.facebook.com/aliya.musa.5/

Drawing from her extensive experience in both legal and corporate environments, she emphasizes the need for leaders to break down tasks into manageable parts and to embrace uncertainty. The discussion highlights the significance of fostering a culture where team members feel safe to take ownership and make mistakes, ultimately leading to greater confidence and productivity. Listeners will gain valuable strategies for freeing up their time and enhancing their leadership skills, making this episode a must-listen for female founders and aspiring leaders.

Buy The Subtle Art of Leadership here - https://www.amazon.co.uk/Subtle-Art-Leadership-Strategic-Confidence-ebook/dp/B0FBHD5MQL

Connect with Amy Long - https://www.linkedin.com/in/amy-cornforth-long/

KEY TAKEAWAYS

Subtle Leadership : Effective leadership is defined by subtle, everyday actions rather than grand gestures. Building trust and credibility comes from how leaders treat their team members in small moments.

Breaking Down Tasks : Leaders should break down processes into smaller, manageable parts. This approach helps maintain momentum and allows team members to grasp their responsibilities more effectively, fostering a sense of ownership.

Embrace Uncertainty : Leaders need to become comfortable with uncertainty and allow team members to take ownership of tasks, even if they don't execute them in the same way the leader would. This builds confidence and frees up the leader's time.

BEST MOMENTS

"There's really no one but you to define how you're going to be as a leader. It's about the moments, not really the days and the weeks and the months."

"When you want to know how to empower your staff, give them real authority and ownership."

"You have to meet people where they are. You need to begin at that baseline of someone that moves at the slower speed."

HOST SOCIALS

Kelly Quinn

https://www.linkedin.com/in/caremetrics/

Aliya Musa

https://www.linkedin.com/in/aliya-musa-ab209050/

https://www.facebook.com/aliya.musa.5/

Aliya shares her frustrations and aspirations for developing an educational platform for female entrepreneurs, while Kelly emphasizes the significance of trust and collaboration in their partnership. Together, they explore the impact of their conversations on listeners and the broader community of female founders, encouraging a supportive environment for sharing ideas and experiences.

Tune in for an insightful discussion that highlights the emotional and intellectual aspects of entrepreneurship.

KEY TAKEAWAYS

Personal Growth Through Podcasting : Both hosts reflect on their personal growth journeys since starting the podcast, highlighting how the experience has pushed them out of their comfort zones and encouraged them to embrace public speaking and sharing their insights.

Mission to Empower Female Founders : The hosts emphasize their mission to support female founders in recognizing and running their businesses as legitimate enterprises. They aim to create a community where women can share experiences and learn from one another.

BEST MOMENTS

"I think a lot of female founders don't take themselves seriously. But that's our mission, right?"

"I genuinely think if you've got something that you're with, you've got to get out there."

HOST SOCIALS

Kelly Quinn

https://www.linkedin.com/in/caremetrics/

Aliya Musa

https://www.linkedin.com/in/aliya-musa-ab209050/

https://www.facebook.com/aliya.musa.5/

She introduces her unique five stages of visibility blueprint, which includes backstage preparation, leveraging social media, and stepping onto various stages to gain exposure. The conversation also touches on the significance of sharing personal stories and secondary messaging to connect with audiences authentically.

With a mix of humor and heartfelt anecdotes, Amanda inspires listeners to embrace their visibility and overcome the fears that often hold them back from achieving their goals.

KEY TAKEAWAYS

Mindset is Crucial for Visibility : Emphasising the importance of mindset, it's essential for individuals, especially female entrepreneurs, to overcome fears of judgment and self-doubt in order to raise their visibility and share their expertise.

Develop a Strong Message : Crafting a clear and concise message, or "nail it in eight," helps in effectively communicating what you do. This clarity is vital for making a memorable impression in networking and media opportunities.

Utilize Secondary Messaging : Sharing personal stories or unique aspects of your life can enhance your visibility. This "golden nugget" can differentiate you from others and create a deeper connection with your audience.

Engage with Local Media : When pitching to journalists, it's important to connect your story to current events or awareness days. This relevance increases the likelihood of media coverage and helps to position your initiative as timely and important.

Just Press Send (JFPS) : Overcoming perfectionist paralysis is key. Taking action, even if it's not perfect, is better than waiting for the ideal moment. Sharing your message and expertise can lead to significant opportunities and connections.

BEST MOMENTS

"If you're not shouting from the rooftops about what you do, then who is? Every person can actually get their own PR, and it's not this huge, oh my God, scary thing."

"You can get into the press about the golden nugget. It's the thing about you that makes you interesting and stand out from the crowd."

"The minute you raise your head above the parapet, you're going to get shot down. But if it is triggering you, it might be because you actually really want to do it."

HOST SOCIALS

Kelly Quinn

https://www.linkedin.com/in/caremetrics/ https://www.linkedin.com/in/caremetrics/

Aliya Musa

https://www.linkedin.com/in/aliya-musa-ab209050/

https://www.facebook.com/aliya.musa.5/ https://www.facebook.com/aliya.musa.5/

KEY TAKEAWAYS

Brain Dumping : To manage mental load effectively, start with a brain dump. Write down everything on your mind—tasks, worries, and commitments—without worrying about order. This helps clear mental clutter and allows for better prioritization.

Friday Planning : Instead of planning on Sunday nights, which can lead to stress, dedicate time on Fridays to organize the upcoming week. This allows for a more relaxed weekend and prepares you for a productive Monday.

Understanding Natural Rhythms : Recognize your own productivity patterns and schedule tasks according to when you are most alert and focused. Tailoring your work to align with your natural energy levels can enhance efficiency and reduce burnout.

Dopamine Hits from Task Completion : Breaking tasks into smaller, manageable actions can provide a sense of achievement and trigger dopamine release. This positive reinforcement can motivate continued productivity and help maintain a balanced mental state.

Body Doubling : Utilize the concept of body doubling, where working alongside others—either in person or virtually—can enhance focus and accountability. This collaborative approach can help mitigate distractions and create a supportive work environment.

BEST MOMENTS

"I tell them I create time, which can either make me sound really arrogant or like a Harry Potter kind of revamped version."

"I learned to prioritise very quickly what we all think of, that's really important, that needs doing."

"Time doesn't work like that anymore. COVID didn't care what time of the day it was." -

HOST SOCIALS

Kelly Quinn

https://www.linkedin.com/in/caremetrics/ https://www.linkedin.com/in/caremetrics/

Aliya Musa

https://www.linkedin.com/in/aliya-musa-ab209050/

https://www.facebook.com/aliya.musa.5/ https://www.facebook.com/aliya.musa.5/

Check out Ten2Two here - https://www.ten2two.org/

KEY TAKEAWAYS

Fractional Recruitment as a Solution : The concept of fractional recruitment addresses the needs of professional women who want to return to work but may not be able to commit to full-time roles. This model allows businesses to access skilled professionals for specific hours or projects, making it a flexible solution for both employers and employees.

Importance of Flexibility : The conversation emphasizes the growing acceptance of flexible working arrangements in the post-COVID landscape. Companies are increasingly recognizing that productivity can be maintained even when employees are not physically present in the office, leading to more hybrid working models.

B Corp Certification Benefits : Achieving B Corp certification demonstrates a commitment to social and environmental responsibility. It can enhance a company's reputation, attract like-minded clients, and create a positive workplace culture that appeals to a younger workforce that values purpose-driven businesses.

BEST MOMENTS

Jane O 'Gorman: "I wanted to step back in and do what I was doing before, but I realized that I didn't want to do it full time."

Kelly: "When you're a female founder and you have those values, it can be quite difficult to navigate finding those experts to advise you."

Jane O 'Gorman: "We were fresh and we were trying to persuade and trying to change and trying to encourage businesses to think differently."

HOST SOCIALS

Kelly Quinn

https://www.linkedin.com/in/caremetrics/

Aliya Musa

https://www.linkedin.com/in/aliya-musa-ab209050/

https://www.facebook.com/aliya.musa.5/

Tune in to discover how to cultivate a supportive network and unleash your potential in the entrepreneurial landscape.

KEY TAKEAWAYS

Embrace Your True Self: Aligning your business with your authentic self is crucial for achieving meaningful success. Being true to who you are can lead to greater fulfilment and a deeper connection with your audience.

Value of Risk: Taking risks is an essential part of entrepreneurship. Embracing discomfort can lead to growth and new opportunities, and it’s important to recognise that feeling uncomfortable often indicates you’re on the right path.

Community and Support: Building a supportive community is vital for female founders. Creating safe spaces where women can share their vulnerabilities and experiences fosters connection and encourages both personal and professional growth.

Storytelling and Authenticity: Sharing personal stories and experiences can resonate deeply with others. Authentic content that reflects your journey can help you stand out and attract the right audience on platforms such as LinkedIn.

Focus on Value Creation: Understanding and articulating the value you provide is key to attracting and retaining clients. It’s important to ensure your offerings genuinely meet the needs of your audience and deliver tangible results.

BEST MOMENTS

“I have this deep-rooted belief that it’s easier to go for it than not.” – Georgia

“You’re sitting on a goldmine, but it’s not just going to magically appear in front of you.” – Georgia

“If you’re not upsetting some people, if you’re not being controversial, then you’re not doing a good job.” – Georgia

“I think a lot of the time, if you’re struggling to think of what to write on LinkedIn, go and get some stories.” – Georgia

GEORGIA ST JOHN SMITH'S INFORMATION

https://sancti.co.uk/speaking-partnership https://www.linkedin.com/in/georgiastjohnsmith/?originalSubdomain=uk

instagram.com/georgiastjohnsmith/?hl=en

https://www.youtube.com/@georgiastjohn-smith4533/videos

HOST BIO

Women Who Lead and Sell is the go-to podcast for women who are deep in the world of business and ready to scale to seven figures—without getting stuck in the grind. If you're looking to systemise your sales so you can grow sustainably and free yourself up to focus on what truly drives you, this is for you.

For women deeply involved in business and ready to scale to seven figures without getting bogged down, "Women Who Lead and Sell" is the essential podcast. This podcast is for you if you want to systematize your sales for sustainable growth and free up your time to focus on your true passions.HOST SOCIALS

Kelly Quinn⁠⁠⁠⁠https://www.linkedin.com/in/caremetrics/⁠⁠⁠⁠Aliya Musa⁠⁠⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/aliya.musa.5/⁠⁠⁠⁠

This Podcast has been brought to you by Disruptive Media. 

Sarah honestly discusses the emotional challenges she faced, including panic attacks and feelings of worthlessness, and how these experiences fuelled her determination to create a better life for her son. Sarah looks back on her first venture, simply bows and chair covers a wedding business, and the innovative strategies she employed to overcome obstacles, such as identifying market gaps and forming partnerships with hotels.

Sarah talks about her latest project, Sam & Dusty, a British knitwear brand focused on sustainability and slow fashion — showcasing her commitment to meaningful and responsible business practices.

KEY TAKEAWAYS

Overcoming Adversity: The journey of building a business often involves facing significant challenges, such as bankruptcy and personal struggles. Embracing these experiences can lead to resilience and success.

Importance of Reflection: Taking time to reflect on personal experiences, strengths, and weaknesses is crucial for growth. Conducting a SWOT analysis on oneself can help clarify goals and identify areas for improvement.

Value of Accountability: Charging clients a reasonable fee for services ensures they have "skin in the game," which increases their commitment to the process and helps them achieve better results.

Creating Meaningful Businesses: Building a business that aligns with personal values and priorities can lead to a more fulfilling entrepreneurial journey. It's essential to design a business that fits around one's life rather than the other way around.

Embracing Slow Growth: The concept of slow growth and thoughtful decision-making in business can lead to more sustainable practices. This approach encourages patience and reflection, allowing for a deeper connection to the work being done.

BEST MOMENTS

Sarah Pittendrigh: "I always do have that vision of the sand timer, of how much can you get done before the sand runs out, you know? Will you get a few flips of the sand timer or do you just get one shot at it?"

Sarah Pittendrigh: "I think if I hadn't been a mum, that would have never happened. It was purely driven by the motivation of being a mum and not wanting my son to lose his home."

Sarah Pittendrigh : "I charge what I felt I wanted to charge... It's an amount of money that someone's not going to want to waste."

Aliya: "It's lovely to hear stories of you can create a business that is almost like therapy for you... it's your business and it is an extension of who you are."

Kelly: "I just love the way you kind of brought stuff to you. You created it around your life. You created it around your priorities."

SARAH PITTENDRIGH INFORMATION

https://www.simplybowsandchaircovers.co.uk/

https://sarahpittendrigh.com/

https://www.instagram.com/sarahpittendrigh/

https://www.youtube.com/@sarahpittendrigh

@samanddusty

https://www.instagram.com/samanddustyknitwear/

https://www.facebook.com/people/Sam-and-Dusty-Knitwear/61578290373890/

HOST BIO

Women Who Lead and Sell is the go-to podcast for women who are deep in the world of business and ready to scale to seven figures—without getting stuck in the grind. If you're looking to systemise your sales so you can grow sustainably and free yourself up to focus on what truly drives you, this is for you.

For women deeply involved in business and ready to scale to seven figures without getting bogged down, "Women Who Lead and Sell" is the essential podcast. This podcast is for you if you want to systematize your sales for sustainable growth and free up your time to focus on your true passions.HOST SOCIALS

Kelly Quinn⁠⁠⁠https://www.linkedin.com/in/caremetrics/⁠⁠⁠Aliya Musa⁠⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠⁠⁠⁠⁠⁠https://www.facebook.com/aliya.musa.5/⁠⁠⁠

This Podcast has been brought to you by Disruptive Media. 

KEY TAKEAWAYS

Understanding Channel Partnerships: Channel partnerships involve enabling other businesses to sell your product on your behalf, creating a "force multiplier" for sales efforts. This approach can significantly scale a business by leveraging the networks and resources of partner companies.

Empathy in Selling: When selling ideas or products, it's crucial to have empathy and understand the needs of your audience, whether they are family, team members, or potential customers. This understanding can lead to better buy-in and more effective communication.

Iterative Idea Communication: It's important to communicate ideas in a step-by-step manner, guiding others from the initial concept to the final vision. This helps prevent overwhelm and ensures that everyone is on the same page, facilitating better collaboration and understanding.

Leveraging Technology for Scaling: Female founders should be cautious about their tech stack, opting for established tools that offer integrations and long-term support. Automation tools, like Zapier, can streamline processes and reduce manual work, allowing for more efficient scaling of services.

Continuous Innovation and Curiosity: Embracing a mindset of curiosity and problem-solving is essential for entrepreneurs. Engaging with potential customers early on to validate ideas can lead to better products and services, while also fostering a culture of innovation within the business.

BEST MOMENTS

"Channel partnerships have to do with selling... you're enabling your partners to sell on your behalf."

"I think it requires the same type of ingenuity and opportunity identification and persuasion skills and passion and creativity."

"You need to remember the people you're communicating to are brand new to the idea."

"I think taking an Occam's razor approach and being very careful about the tools you adopt is important."

"There's always like another candy store in a locker to start."

DORIAN KOMINEK INFORMATION

https://www.linkedin.com/in/drkominek/?originalSubdomain=ca

http://www.dorianrkominek.com/

http://http/thesect.ca

HOST SOCIALS

Kelly Quinn

⁠https://www.linkedin.com/in/caremetrics/⁠

Aliya Musa

⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠

⁠https://www.facebook.com/aliya.musa.5/⁠

Aliya recounts her unexpected entry into law, driven by a determination to defy gender stereotypes, and her subsequent transition into various business ventures, including a successful chiropractic centre.

Kelly reflects on her early entrepreneurial experiences, starting from a young age, and the lessons learned through her diverse roles in financial services and marketing.

Together, they explore the importance of resilience, the value of listening to customers, and the significance of effective marketing in driving business success.

KEY TAKEAWAYS

Embrace Your Journey: Aliya & Kelly talk about the importance of understanding and sharing their personal journeys in entrepreneurship, highlighting that every experience contributes to their current success.

Value of Early Experiences: The early entrepreneurial experiences, such as winning a business competition at a young age, can shape one's future career path and instill a strong work ethic and business acumen.

Importance of Customer Care: Building strong relationships with customers and being responsive to their needs is crucial for business success. Listening to feedback and adapting services accordingly can lead to long-term contracts and customer loyalty.

Navigating Challenges: Setbacks, such as economic downturns, are common in business. Resilience and the ability to pivot are essential for overcoming obstacles and achieving growth.

Marketing as the Engine of Business: Effective marketing is portrayed as the foundation for generating sales. Understanding the distinction between marketing and sales can help entrepreneurs create a sustainable business model that attracts and retains customers.

BEST MOMENTS

"I forged my National Insurance card and age then, and I won a contract with Barclays Bank." - Kelly

"I think the pain from school really came from lessons and not being able to kind of get why everything was academic." - Kelly

"I realised that I probably I'm a sort of frustrated business person." - Aliya

"I learned an awful lot from him. And we started our first business together, which was a healthcare business." - Aliya

"I think people get very confused about sales and marketing because it's talked about like that, sales and marketing." - Aliya

HOST BIO

Women Who Lead and Sell is the go-to podcast for women who are deep in the world of business and ready to scale to seven figures—without getting stuck in the grind. If you're looking to systemise your sales so you can grow sustainably and free yourself up to focus on what truly drives you, this is for you.

For women deeply involved in business and ready to scale to seven figures without getting bogged down, "Women Who Lead and Sell" is the essential podcast. This podcast is for you if you want to systematize your sales for sustainable growth and free up your time to focus on your true passions.

HOST SOCIALS

Kelly Quinn⁠⁠⁠https://www.linkedin.com/in/caremetrics/⁠⁠⁠Aliya Musa⁠⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠⁠⁠⁠⁠⁠https://www.facebook.com/aliya.musa.5/⁠⁠⁠

This Podcast has been brought to you by Disruptive Media. 

KEY TAKEAWAYS

Embrace Progress Over Perfection: It's important to put ideas out into the world and refine them later. Waiting for perfection can lead to missed opportunities and regrets.

Visibility Equals Impact: Being visible is not about ego; it's about making a positive impact on others. Sharing experiences and insights can inspire and help others in their journeys.

Diversity of Thought is Crucial: Bringing together individuals with different backgrounds and perspectives leads to better problem-solving and innovation. This diversity can significantly enhance a company's performance.

Individuality in the Workplace: Allowing employees to express their individuality, whether through attire or personal expression, fosters a more comfortable and productive work environment. Happy employees are better contributors.

Leadership is Evolving: Effective leadership requires continuous evolution and adaptation. Leaders should strive to create a supportive environment that encourages open communication and collaboration among team members.

BEST MOMENTS

"I think it's really important to do that. And I think particularly after COVID, a lot of people really started to look at their work-life balance." - Kirsty

"It's about progress, not perfection. Put it out there and get it right later." - Kirsty

"If you are only recruiting 50% of the population to fill your skills gap, you're missing out on the other 50% who can come in with that diversity of thought." - Kirsty

"It's not about you, it's about them. It's about what they want to get out of it." - Aliya

"You can't build those relationships if you're not putting yourself out there." - Kirsty

KIRSTY DAVIES- CHINNOCK INFORMATION

https://kirstydavieschinnock.com/

https://www.linkedin.com/in/kirstydaviespps/?originalSubdomain=uk

HOST SOCIALS

Kelly Quinn

⁠https://www.linkedin.com/in/caremetrics/⁠

Aliya Musa

⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠

⁠https://www.facebook.com/aliya.musa.5/⁠

KEY TAKEAWAYS

Creating a Safe Space: The personal training business focuses on providing a supportive environment where clients can ask questions and make mistakes without fear of judgement.

Energetic Coaching Style: The approach is centred around being a cheerleader for clients, encouraging them to believe in their potential and celebrating their efforts rather than just their achievements.

Community Building: Emphasis is placed on fostering a strong community within the gym, where milestones are celebrated collectively, enhancing motivation and connection among members.

Target Market Identification: The ideal client is someone who may not currently have a gym membership but has the disposable income and desire to invest in their health — often seeking a supportive environment to start their fitness journey.

Experimentation and Adaptation: The process of building the brand involves trying new ideas, such as celebrating milestones with balloons and goodie bags, and being open to adjusting strategies based on what resonates with the community.

BEST MOMENTS

“I realised that what I offered them was a safe space to ask questions, get things wrong, have someone... I totally believe in people.”

“I’m looking for the person who’s sat in their office, probably about to order Deliveroo from their phone.”

“I want to celebrate people, and I want people to celebrate everyone... how can that translate to create a community inside a gym?”

“You can never be sure, can you, until you try it.”

“The fact that you turned up and you tried — that’s ten points. That’s what I care most about.”

ALEX BULL INFORMATION

https://studio-tarw.com/

https://www.linkedin.com/in/alexbull-studiotarw/?originalSubdomain=uk

https://www.instagram.com/thisisalexbull/?hl=en-gb

HOST BIO

Women Who Lead and Sell is the go-to podcast for women who are deep in the world of business and ready to scale to seven figures—without getting stuck in the grind. If you're looking to systemise your sales so you can grow sustainably and free yourself up to focus on what truly drives you, this is for you.

For women deeply involved in business and ready to scale to seven figures without getting bogged down, "Women Who Lead and Sell" is the essential podcast. This podcast is for you if you want to systematize your sales for sustainable growth and free up your time to focus on your true passions.

HOST SOCIALS

Kelly Quinn⁠⁠https://www.linkedin.com/in/caremetrics/⁠⁠

Aliya Musa⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠⁠⁠⁠https://www.facebook.com/aliya.musa.5/⁠⁠

This Podcast has been brought to you by  Disruptive Media. 

KEY TAKEAWAYS

Understanding Burnout: Burnout is often misunderstood and can manifest in various ways, including emotional, behavioral, and physical symptoms. It's crucial for individuals, especially female founders, to recognise the signs of burnout in themselves and their teams.

Impact of Modern Life: The pressures of modern life, including constant connectivity and societal expectations, contribute significantly to burnout. The normalisation of over-functioning and the hustle culture can lead to unsustainable work practices.

Community and Vulnerability: Building a supportive community of fellow female founders can help combat feelings of loneliness and isolation. Sharing vulnerabilities and experiences with others who understand the challenges of entrepreneurship can foster connection and support.

Systemic Issues: Burnout is not solely an individual problem; it is influenced by systemic factors within organisations and society. The pressure to constantly improve and achieve can lead to a cycle of overwork and depletion if not addressed at a systemic level.

Prioritising Wellness: Emphasising wellness over relentless growth is essential. Founders should focus on creating a business environment that nurtures well-being, allowing for deeper connections and a more sustainable approach to success.

BEST MOMENTS

"When we're over-functioning, we're often not aware that we're doing that because we've normalised that way of functioning. It's not optimal." - Jayne

"People throw the term burnout around and we have a rather fixed view of that. But what you've brought in there is a nuanced journey through burnout." - Aliya

"Burnout is essentially stress that's been ongoing, but hasn't been managed. There are contributing factors to burnout that's not always solely about the individual." - Jayne

"We want to have connections with people that we see outside of the four walls where we live, and workplaces often are those for people." - Kelly

"If we don't change the systems that people go back into after burnout, they'll only just burn out again because we keep putting the pressure on." - Jayne

JAYNE MORRIS https://amzn.eu/d/6ykTvei https://www.jaynemorris.com

HOST BIO

Women Who Lead and Sell is the go-to podcast for women who are deep in the world of business and ready to scale to seven figures—without getting stuck in the grind. If you're looking to systemise your sales so you can grow sustainably and free yourself up to focus on what truly drives you, this is for you.

For women deeply involved in business and ready to scale to seven figures without getting bogged down, "Women Who Lead and Sell" is the essential podcast. This podcast is for you if you want to systematize your sales for sustainable growth and free up your time to focus on your true passions.

HOST SOCIALS

Kelly Quinn⁠⁠https://www.linkedin.com/in/caremetrics/⁠⁠Aliya Musa⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠⁠⁠⁠https://www.facebook.com/aliya.musa.5/⁠⁠

This Podcast has been brought to you by Disruptive Media. 

KEY MOMENTS

Self-Leadership is Crucial: Mastering self-leadership and maintaining a positive mindset are essential for entrepreneurs before they can effectively sell their products or services.

The Importance of Community: Building a local community and connecting with like-minded individuals can provide invaluable support and accountability, helping to navigate the challenges of entrepreneurship.

Pivoting is Key: The concept of "never give up" should be balanced with the ability to pivot. Entrepreneurs should remain open to changing their approach if something isn’t working, rather than stubbornly persisting in a failing strategy.

Focus on Systems for Scalability: Establishing solid systems and processes is vital for creating a business that can operate independently of the owner. This foundation is necessary before considering scaling or expanding the business.

Seek Relevant Mentorship: Finding mentors who have successfully navigated similar paths is crucial. Learning from those who have achieved what you aspire to can provide practical insights and guidance tailored to your specific goals.

BEST MOMENTS

"I may not make decisions very spontaneously, but once I have made the decision, I'm not looking back." - Antra

"The more valuable you are for your business, the less valuable your business is." - Antra

"Never give up does not mean never give up banging the wall; it means keep your senses open and look for a door around the corner." - Antra

"You must not lose your sanity and yourself in the process of growing anything." - Kelly

"Find somebody who has done exactly what you want to do and filter their advice through your own lens." - Antra

ANTRA GETZOFF INFORMATION

https://www.facebook.com/antra.getzoff/

https://de.linkedin.com/in/antragetzoff

https://www.collectiveinkbooks.com/o-books/authors/antra-getzoff

https://www.instagram.com/antra.getzoff/

HOST SOCIALS

https://www.linkedin.com/company/women-who-lead-and-sell-consulting

https://womenwholeadandsell.com/

https://www.instagram.com/womenwholeadandsell/

Kelly Quinn

⁠https://www.linkedin.com/in/caremetrics/⁠

Aliya Musa

⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠

⁠https://www.facebook.com/aliya.musa.5/

⁠

This Podcast has been brought to you by Disruptive Media. ⁠⁠https://disruptivemedia.co.uk/⁠⁠

KEY TAKEAWAYS

Purpose-Driven Success: Discovering and aligning with your purpose is crucial for success. Taking time to reflect on personal values and goals can lead to a more fulfilling career path.

Transitioning from Corporate to Entrepreneurship: Moving from a corporate role to entrepreneurship involves embracing risks and seeking financial freedom, flexibility, and the ability to design a life that aligns with personal passions.

Importance of Team Dynamics: Building an effective team is essential for scaling a business. Leaders should focus on hiring the best talent, maintaining professional boundaries, and being prepared to have difficult conversations when necessary.

Valuing Yourself and Your Offerings: Many women struggle with self-valuation and pricing their services. Continuous personal development, practice, and positive self-talk are vital for building confidence in negotiations and sales.

Navigating Digital Noise: In a crowded digital landscape, it's important to maintain clarity and focus. Founders should prioritise their time and energy effectively, leveraging social media without letting it overwhelm their core business activities.

BEST MOMENTS

Jeanette: "You can only create a life by design if you're clear on your why and what's important to you."

Jeanette: "If you do not build the best team around you, you are seriously restricting your ability to scale up."

Kelly: "I think a lot of female founders have trouble valuing themselves and asking for that money."

Jeanette: "Selling is serving. If you've got an amazing product or knowledge that's going to help someone else, then it can make a difference to people."

Jeanette: "Every day is a school day. The more you step up, the more you grow your business, you're just going to have bigger numbers and bigger problems to deal with."

JEANETTE LINFOOT INFORMATION

https://www.jeannettelinfootassociates.com/

https://www.linkedin.com/in/jeannettelinfoot/?originalSubdomain=uk

https://www.instagram.com/jeannette.linfoot/?hl=en

HOST SOCIALS

https://www.linkedin.com/company/women-who-lead-and-sell-consulting

https://womenwholeadandsell.com/

https://www.instagram.com/womenwholeadandsell/

Kelly Quinn

⁠https://www.linkedin.com/in/caremetrics/⁠

Aliya Musa

⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠

⁠https://www.facebook.com/aliya.musa.5/⁠

This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/⁠

KEY TAKEAWAYS

Quality Over Quantity: Targeted, high-value content beats mass production. Focus on your ideal audience’s needs to build loyalty.

Authenticity & Relatability: Sharing personal stories and struggles helps creators foster trust and meaningful engagement.

Future Pacing & Visualisation: Help your audience imagine their desired success to inspire action and commitment.

Balancing Value & Sales: Deliver insights that demonstrate expertise while confidently positioning your paid offers.

Audience Feedback Matters: Actively listen to comments, questions, and feedback to refine your content and strengthen community ties.

BEST MOMENTS

“You have to be very specific, laser-targeted on who your ideal customers are and really speak to them.” – Kally

“People crave the real stuff, not vulnerability for the sake of vulnerability.” – Kally

“You have to get okay with making more money, with wanting to sell.” – Kally

“When your audience feels seen, heard, and understood, they are more likely to pull out their wallet.” – Kally

EPISODE RESOURCES

https://gr.linkedin.com/in/kallyvolonaki

https://kallyvol.substack.com/

HOST SOCIALS

https://www.linkedin.com/company/women-who-lead-and-sell-consulting

https://womenwholeadandsell.com/

https://www.instagram.com/womenwholeadandsell/

Kelly Quinn

https://www.linkedin.com/in/caremetrics/

Aliya Musa

https://www.linkedin.com/in/aliya-musa-ab209050/

This podcast is brought to you by Disruptive Media n https://disruptivemedia.co.uk/

KEY TAKEAWAYS

Understanding the "Why": When starting a business, it's crucial to define the vision and purpose behind it. Focusing on what you want to create and why it matters can help align your efforts and overcome obstacles.

Targeting the Right Audience: Identifying and understanding your ideal client is essential. Tailoring your messaging and offerings to meet the specific needs and desires of this audience can significantly enhance your chances of success.

Valuing Your Worth: Many women tend to undervalue their services and struggle with pricing. It's important to recognise the value you provide and set prices that reflect that worth, rather than underpricing out of fear or insecurity.

Embracing Failure as a Learning Opportunity: Failure is a natural part of the entrepreneurial journey. Viewing setbacks as learning experiences can foster resilience and encourage continuous growth and improvement.

Creating Supportive Environments: Building networks and communities of like-minded individuals can provide the encouragement and resources needed to thrive. Engaging with supportive peers can help combat self-doubt and inspire confidence in pursuing business goals.

BEST MOMENTS

Toni Eastwood: "Women were much more risk averse than their male counterparts... they were very insecure and worried about... not good enoughness stuff."

Toni Eastwood: "It's not about that academic business plan. It is really the why, why are you doing it? And what is it that you really want to create?"

Toni Eastwood: "I think you're right. It's like getting real clarity on, okay, what is it my client wants, how much do I want to charge for this?"

Kelly: "I really do want to put money in... for the first time, I really want to factor money in."

Toni Eastwood: "If you want that, you've got to work hard at it. Every day isn't going to be easy and every day you're not going to be happy."

GUEST INFORMATION:

https://www.instagram.com/tonieastwood_obe/

https://uk.linkedin.com/in/tonieastwoodobe

https://quantumvantage.co.uk/

HOST SOCIALS

Kelly Quinn

https://www.linkedin.com/in/caremetrics/

Aliya Musa

https://www.linkedin.com/in/aliya-musa-ab209050/

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

KEY TAKEAWAYS

Focus on Passion Over Profit: Building a business should stem from what you enjoy and are passionate about, rather than solely focusing on financial gain. This approach can lead to unexpected success and fulfilment.

Value Yourself and Your Work: Setting appropriate pricing for services is crucial. If you don’t value your expertise, potential clients won’t either. Doubling prices can lead to increased demand and commitment from clients.

Commitment from Clients: Encouraging clients to commit financially upfront can enhance their engagement and results. This approach shifts the focus from transactional interactions to meaningful, long-term relationships.

Integrity in Product Development: When creating products, especially in the health and wellness industry, it’s essential to prioritise quality and integrity over profit margins. This commitment can differentiate your brand in a saturated market.

Education as a Marketing Tool: Providing valuable educational content helps build trust and loyalty among clients. By informing potential customers about the benefits of your products and the science behind them, you can create a strong customer base that understands and appreciates your offerings.

BEST MOMENTS

"I think I've always focused on what am I good at, what do I want to do, what can I contribute, what do I enjoy, and do that until it makes me some money."

"If you don't value yourself, no one else will."

"I realized that I had a certain amount of inquiries for my work... but still, things were only chugging along."

"We both kind of said, well, there's not anything we'd 100% endorse."

"To do it in a way where there you go, there are our fees... and now we can just focus on you and your body."

HOST SOCIALS

Kelly Quinn

⁠https://www.linkedin.com/in/caremetrics/⁠

Aliya Musa

⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠

⁠https://www.facebook.com/aliya.musa.5/⁠

KEY TAKEAWAYS

Human Connection in Communication: In an age of overwhelming information and AI-generated content, effective communication requires a human touch. It's essential to translate data into meaningful messages that resonate with others, making the information relevant and engaging.

Lived Experience Matters: Authentic communication is rooted in personal experiences. Sharing stories and insights from one's own journey adds depth and relatability to the message, making it more impactful and memorable.

Adapting to Change: The business landscape is constantly evolving, and founders must be willing to pivot and adapt their strategies based on market needs. Listening to clients and understanding their requirements is crucial for creating valuable offerings.

The Importance of Clarity: Clear and concise communication is vital for leadership. Organisations should strive for "diamond clear" messaging that articulates their purpose and vision effectively, ensuring that everyone involved understands and can convey that message.

Building Relationships: Successful communication and business growth stem from building genuine relationships. Engaging with clients and stakeholders on a personal level fosters trust and loyalty, which are essential for long-term success.

BEST MOMENTS

Sarah Lloyd-Hughes: "If we've got all the information we could possibly need, it becomes much less useful than it used to be. We need to become way more skilful at cutting through the noise."

Sarah Lloyd-Hughes: "We need to translate information and data to people to make it relevant to them, to make it meaningful to them."

Kelly: "You've got to think about it as a movie. It's got to be paced right. It's got to create the emotion. It's got to have the clarity."

Sarah Lloyd-Hughes: "The reason why we work with people is not speed. It's not even necessarily the quality of what's on paper. It can be, but it has to come from human experience."

Sarah Lloyd-Hughes: "We have to connect that back down to what are people saying they need, because that in the end is what people are going to buy."

HOST SOCIALS

Kelly Quinn

https://www.linkedin.com/in/caremetrics/

Aliya Musa

https://www.linkedin.com/in/aliya-musa-ab209050/

KEY TAKEAWAYS

Understanding Psychological Safety: Psychological safety is about creating an environment where individuals feel safe to express their thoughts, ask questions, and take risks without fear of negative consequences. It is essential for fostering innovation and high performance within teams.

Role of Leaders and Team Members: While leaders play a crucial role in setting the tone for psychological safety, it is a shared responsibility among all team members. Everyone has the agency to contribute to a psychologically safe environment, regardless of their position.

Foundational Elements for SMEs: Small and medium enterprises (SMEs) should focus on clear communication of purpose, open conversations about help and mistakes, and fostering equality and inclusion. These elements help create a supportive atmosphere conducive to psychological safety.

Curiosity, Humility, and Empathy: To cultivate psychological safety for oneself and others, individuals should practice curiosity about their team members, demonstrate humility by sharing their own vulnerabilities, and show empathy in their interactions. These values help build trust and openness.

Impact of Psychological Safety: Organisations that successfully implement psychological safety can experience significant improvements in performance, such as reduced time from ideation to execution of projects. This leads to a more agile and responsive business environment, enhancing overall effectiveness.

BEST MOMENTS

Rachel Cashman: "Psychological safety is about how we set the conditions for people to be able to ask questions, to be curious, to challenge the status quo, to take a risk, to innovate, without the sense that doing so will mean they will be harmed."

Rachel Cashman: "It's not about saying, you know, we disagree, even though it's good to disagree. That's about harnessing that collective intelligence."

Rachel Cashman: "As a woman who is leading their own business, it can be hard to ask for help. You might be fearful about taking risks, but you might not want to admit certain things because you've been burned in the past."

Rachel Cashman: "If you're working in a really small team, you're in a start-up business... that doesn't mean that you can't do that with your colleagues."

HOST SOCIALS

Kelly Quinn

https://www.linkedin.com/in/caremetrics/

Aliya Musa

https://www.linkedin.com/in/aliya-musa-ab209050/

https://www.facebook.com/aliya.musa.5/

KEY TAKEAWAYS

Surround Yourself with Supportive Networks: Building a strong network of supportive individuals is crucial for success, especially for female founders. Having the right people around can provide guidance and encouragement during challenging times.

Prioritise Personal Well-being: It's essential to remember that personal health and well-being should come first. Taking time to pause and reflect can lead to better decision-making and overall fulfilment in both personal and professional life.

Embrace Your Unique Path: Success does not have to conform to societal norms or expectations. It's important to define what success means to you personally and to pursue it in a way that aligns with your values and lifestyle.

Learn from Experiences: Every business journey comes with its challenges and lessons. Embracing failures and learning from them can lead to growth and a better understanding of what works for you and your business.

Shift Your Perspective on Money: Viewing money as a tool for freedom rather than just a goal can change how you approach business. Focusing on what you truly want to achieve can lead to a more fulfilling and balanced life.

BEST MOMENTS

Helen: "Every time we hit a certain milestone... it reminded me how amazing things can come from such small beginnings."

Kelly: "I think I associate that with like mega, like mega eight-figure people... But when I meet certain women, there's something like, it's like an indomitable spirit."

Helen: "I think you have to remember that your business is important... but I believe everything starts with you."

Aliya: "Over a third of businesses in the UK is set up by women, and we get 2% of the funding."

Helen: "I was trying to start a family at that time... and that extra pressure that I had externally from the business did have an impact."

HOST SOCIALS

Kelly Quinn

https://www.linkedin.com/in/caremetrics/

Aliya Musa

https://www.linkedin.com/in/aliya-musa-ab209050/

KEY TAKEAWAYS

Commitment to Vision: Going all in on your vision is crucial for success. Believing in your method and staying committed, even during challenging times, can lead to significant breakthroughs and growth in your business.

Importance of Community: Building a supportive community, whether through free resources or group coaching, can help potential clients feel more comfortable and ready to commit to your program. This fosters trust and encourages engagement.

Simplifying Processes: Focus on creating clear, structured methodologies that guide clients from their current state to their desired outcomes. This clarity helps clients understand the value of your offerings and increases their likelihood of success.

Feedback Mechanisms: Implementing systems for regular feedback allows clients to track their progress and receive guidance. This not only enhances their experience but also helps you refine your approach based on their needs.

Niche Focus and Consistency: Identifying and honing in on your ideal client and their specific needs is essential. Consistently delivering value through targeted content and maintaining a streamlined approach to marketing and sales can lead to sustainable growth.

BEST MOMENTS

"You have to believe in it to your core because it's hard. Like it is so hard building a business." - Kitty Blomfield

"I think entrepreneurship, like being an entrepreneur is like self-development on crack." - Kitty Blomfield

"If you're not so rooted to your why, it's just too easy to give up." - Kitty Blomfield

"I would try and keep it as simple as possible. Don't do everything because you'll just be shit at everything." - Kitty Blomfield

"It's like simplifying it, picking one platform, and just keep going all in on that funnel." - Aliya

HOST SOCIALS

Kelly Quinn

https://www.linkedin.com/in/caremetrics/

Aliya Musa

https://www.linkedin.com/in/aliya-musa-ab209050/

https://www.facebook.com/aliya.musa.5/

KEY TAKEAWAYS

Instant Belief Change: The program focuses on quickly transforming limiting beliefs that hold individuals back, particularly for female founders on their scaling journey. The method combines techniques from neuro-repatterning and nervous system testing to ensure effective and rapid belief change.

Beliefs and Behaviour Connection: Beliefs significantly influence behaviours, thoughts, and feelings. Understanding and changing these beliefs can lead to improved actions and outcomes in both personal and professional contexts.

Shame as a Barrier: Many women in business experience shame related to their identity and capabilities. This shame can manifest as a belief that they are not good enough or that wanting more for themselves is selfish, which can hinder their growth and success.

Leadership Dynamics: Female leaders often struggle with balancing their nurturing instincts with the need for authoritative leadership. Establishing clear agreements about roles and relationships within teams can help mitigate resentment and improve workplace dynamics.

Mindset for Scaling: The beliefs that have helped individuals reach their current level of success may not be sufficient for future growth. Emphasising the importance of mindset and personal development is crucial for overcoming plateaus and achieving higher levels of success in business.

BEST MOMENTS

"I was frustrated that I could see my beliefs affecting my behaviour, yet it took me more than 20 minutes to change them." - Emily

"Shame is the number one underlying thread that women experience in business." - Emily

"Beliefs are at play in that theory of mind where you have this concept of self, things are true and not true for you about yourself, others, life and the world." - Emily

"What must I believe to be behaving in that way in order to get those results?" - Aliya

HOST SOCIALS

Kelly Quinn

https://www.linkedin.com/in/caremetrics/

Aliya Musa

https://www.linkedin.com/in/aliya-musa-ab209050/