Marketing Momentum for Agencies https://www.leadstosuccessglobal.com/ en-GB The Marketing Momentum for Agencies Podcast aims to empower agency and consultancy founders, and their teams, to grow their businesses through marketing and sales excellence. The podcast includes solo episodes and fantastic guest interviews. But whatever the episode, you are guaranteed to have ‘aha’ moments and actionable tips and advice highly relevant to your business. This BS and fluff-free zone helps you navigate the challenges and choppy waters of agency life. The content covers the full spectrum of lead gen, marketing, and sales; marketing strategy, getting in front of your audience, building trust and relationships with your audience, motivating them to take action, and maximising sales.. LinkedIn Marketing is a recurring theme. It provides inspiration, insight, wise counsel and opinions gained from 4 decades of marketing and sales experience. It will alert, inform, and empower you, talk about what works and what doesn’t and discuss what you can do, why you should consider it, and how to do it. https://megaphone.imgix.net/podcasts/b1feac08-4784-11f0-9f6f-d326873b8e78/image/24136116b333894c1b9523f7fa357462.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress Marketing Momentum for Agencies https://www.leadstosuccessglobal.com/ no episodic Tracey Burnett The Marketing Momentum for Agencies Podcast aims to empower agency and consultancy founders, and their teams, to grow their businesses through marketing and sales excellence. The podcast includes solo episodes and fantastic guest interviews. But whatever the episode, you are guaranteed to have ‘aha’ moments and actionable tips and advice highly relevant to your business. This BS and fluff-free zone helps you navigate the challenges and choppy waters of agency life. The content covers the full spectrum of lead gen, marketing, and sales; marketing strategy, getting in front of your audience, building trust and relationships with your audience, motivating them to take action, and maximising sales.. LinkedIn Marketing is a recurring theme. It provides inspiration, insight, wise counsel and opinions gained from 4 decades of marketing and sales experience. It will alert, inform, and empower you, talk about what works and what doesn’t and discuss what you can do, why you should consider it, and how to do it. Tracey Burnett podcast@disruptivemedia.co.uk Why Agencies That Build Real Human Relationships Will Win in the AI Era With Si Elliott. Many agencies risk damaging the very relationships that fuel their growth by becoming overly automated and distant. So in an AI-driven world, could human connection become the real competitive advantage? In this episode, strategic marketing leader and customer service expert, Si Elliott, explains why understanding human psychology still matters deeply in business and how behavioural science can help agencies build stronger client relationships, loyalty and trust. You’ll discover: Why most buying decisions happen subconsciously How human chemistry influences long-term client retention The behavioural biases shaping customer and client decisions Why agency culture and authentic storytelling matter more than ever How slowing down and gaining an outside perspective can unlock growth This conversation challenges the obsession with automation and reminds us that, ultimately, people remember how you make them feel. Learn More...       Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804.                             Si Elliott https://fabricx.agency.        https://www.linkedin.com/in/si-elliott/                                                            Buy 'Customer Experience Thinking https://mybook.to/CXThinking About Si Si Elliott is a strategic marketing leader, agency co-owner and customer experience specialist with more than 20 years’ experience helping brands build deeper customer relationships. As co-owner of creative agency Diversity and founder of behavioural science consultancy Fabricx, he combines customer psychology with practical strategy to create experiences that genuinely connect. An award-winning guest lecturer and advisor to leading universities, Si’s work sits at the intersection of digital progress and human connection. He believes that when businesses better understand how people think and behave, they build stronger relationships, better businesses and more meaningful long-term growth. About The Host     Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. Chapters 00:00 The Human Connection Crisis in Marketing  01:45 Efficiency vs. Empathy: What Agencies Risk Losing 04:30 The AI Trap and Avoiding the "Sea of Sameness"  06:15 Escaping the Short-Term Mindset: Why Pausing is Strategic  09:20 Measuring What Matters: Loyalty, Satisfaction, and the "Marriage" Model  13:45 The Agency Chemistry Test: How to Ensure a Perfect Client Match  17:15 Behavioural Science 101: Moving from Dr. Spock to Homer Simpson  20:45 The Paradox of Choice: Why Offering Fewer Services Wins More Clients  23:30 Marketing Your Own Agency: Cobblers' Children’s Shoes  26:50 The Line in the Sand: What to Automate and What to Keep Human 32:15 Creating "The Feels": How to Humanise Your Personal Brand  37:45 Emotional Support and Protecting Clients During Tough Times  43:20 The Future of Agencies: Servitude, Sustainability, and Specialism  48:15 Where to Find More: Customer Experience Thinking and Fabrics  Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes) Thu, 28 May 2026 00:00:00 -0000 full 66 Tracey Burnett Many agencies risk damaging the very relationships that fuel their growth by becoming overly automated and distant. So in an AI-driven world, could human connection become the real competitive advantage? In this episode, strategic marketing leader and customer service expert, Si Elliott, explains why understanding human psychology still matters deeply in business and how behavioural science can help agencies build stronger client relationships, loyalty and trust. You’ll discover: Why most buying decisions happen subconsciously How human chemistry influences long-term client retention The behavioural biases shaping customer and client decisions Why agency culture and authentic storytelling matter more than ever How slowing down and gaining an outside perspective can unlock growth This conversation challenges the obsession with automation and reminds us that, ultimately, people remember how you make them feel. Learn More...       Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804.                             Si Elliott https://fabricx.agency.        https://www.linkedin.com/in/si-elliott/                                                            Buy 'Customer Experience Thinking https://mybook.to/CXThinking About Si Si Elliott is a strategic marketing leader, agency co-owner and customer experience specialist with more than 20 years’ experience helping brands build deeper customer relationships. As co-owner of creative agency Diversity and founder of behavioural science consultancy Fabricx, he combines customer psychology with practical strategy to create experiences that genuinely connect. An award-winning guest lecturer and advisor to leading universities, Si’s work sits at the intersection of digital progress and human connection. He believes that when businesses better understand how people think and behave, they build stronger relationships, better businesses and more meaningful long-term growth. About The Host     Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. Chapters 00:00 The Human Connection Crisis in Marketing  01:45 Efficiency vs. Empathy: What Agencies Risk Losing 04:30 The AI Trap and Avoiding the "Sea of Sameness"  06:15 Escaping the Short-Term Mindset: Why Pausing is Strategic  09:20 Measuring What Matters: Loyalty, Satisfaction, and the "Marriage" Model  13:45 The Agency Chemistry Test: How to Ensure a Perfect Client Match  17:15 Behavioural Science 101: Moving from Dr. Spock to Homer Simpson  20:45 The Paradox of Choice: Why Offering Fewer Services Wins More Clients  23:30 Marketing Your Own Agency: Cobblers' Children’s Shoes  26:50 The Line in the Sand: What to Automate and What to Keep Human 32:15 Creating "The Feels": How to Humanise Your Personal Brand  37:45 Emotional Support and Protecting Clients During Tough Times  43:20 The Future of Agencies: Servitude, Sustainability, and Specialism  48:15 Where to Find More: Customer Experience Thinking and Fabrics  Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes) Many agencies risk damaging the very relationships that fuel their growth by becoming overly automated and distant. So in an AI-driven world, could human connection become the real competitive advantage? In this episode, strategic marketing leader and customer service expert, Si Elliott, explains why understanding human psychology still matters deeply in business and how behavioural science can help agencies build stronger client relationships, loyalty and trust.

You’ll discover:

Why most buying decisions happen subconsciously

How human chemistry influences long-term client retention

The behavioural biases shaping customer and client decisions

Why agency culture and authentic storytelling matter more than ever

How slowing down and gaining an outside perspective can unlock growth

This conversation challenges the obsession with automation and reminds us that, ultimately, people remember how you make them feel.

Learn More...      

Tracey Burnett

LinkedIn: linkedin.com/in/traceyburnett

Website: www.marketingmomentumforagencies.com

Book a call: calendly.com/tracey-burnett/triage

Email: tracey@leadstosuccessglobal.com

Phone: +44 7877 042 804.                             Si Elliott https://fabricx.agency.        https://www.linkedin.com/in/si-elliott/                                                            Buy 'Customer Experience Thinking https://mybook.to/CXThinking

About Si

Si Elliott is a strategic marketing leader, agency co-owner and customer experience specialist with more than 20 years’ experience helping brands build deeper customer relationships.

As co-owner of creative agency Diversity and founder of behavioural science consultancy Fabricx, he combines customer psychology with practical strategy to create experiences that genuinely connect.

An award-winning guest lecturer and advisor to leading universities, Si’s work sits at the intersection of digital progress and human connection. He believes that when businesses better understand how people think and behave, they build stronger relationships, better businesses and more meaningful long-term growth.

About The Host    

Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.

Chapters

00:00 The Human Connection Crisis in Marketing 

01:45 Efficiency vs. Empathy: What Agencies Risk Losing

04:30 The AI Trap and Avoiding the "Sea of Sameness" 

06:15 Escaping the Short-Term Mindset: Why Pausing is Strategic 

09:20 Measuring What Matters: Loyalty, Satisfaction, and the "Marriage" Model 

13:45 The Agency Chemistry Test: How to Ensure a Perfect Client Match 

17:15 Behavioural Science 101: Moving from Dr. Spock to Homer Simpson 

20:45 The Paradox of Choice: Why Offering Fewer Services Wins More Clients 

23:30 Marketing Your Own Agency: Cobblers' Children’s Shoes 

26:50 The Line in the Sand: What to Automate and What to Keep Human

32:15 Creating "The Feels": How to Humanise Your Personal Brand 

37:45 Emotional Support and Protecting Clients During Tough Times 

43:20 The Future of Agencies: Servitude, Sustainability, and Specialism 

48:15 Where to Find More: Customer Experience Thinking and Fabrics 

Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)


]]> 4488 How Agencies Can Open Doors with Elusive Prospects Using Relevance, Creativity and Intent Generic outreach is easy for prospects to ignore. In this episode, Tracey shares lessons from Stu Heinecke on how agencies can reach hard-to-reach prospects with more relevance, creativity and intent. Learn why better targeting, thoughtful messaging and more human follow-up can cut through when automated emails and bland LinkedIn messages are falling flat. A practical episode for agency owners who want more meaningful sales conversations with the right prospects. LEARN MORE Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804. Episodes mentioned: Stu Heinecke (Ep.24). ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes) CHAPTERS 00:00 Introduction: The Frustration of Agency Sales Outreach 04:30 Why Humor Works: Deeper Than Just Pictures 10:08 The Challenge: Reaching the Unreachable CEO 12:35 The Power of Audacity & Storytelling 14:42 The Gatekeeper Myth: Executive Assistants as Allies 15:56 Why Executive Assistants are Your Biggest Allies 21:09 Practical Takeaways for Agencies: Intentional Outreach 23:16 Depth Over Volume: Reaching Hard-to-Reach Prospects 24:52 Intentional Outreach: Sound Worth Listening To Wed, 20 May 2026 23:00:00 -0000 full 65 Tracey Burnett Generic outreach is easy for prospects to ignore. In this episode, Tracey shares lessons from Stu Heinecke on how agencies can reach hard-to-reach prospects with more relevance, creativity and intent. Learn why better targeting, thoughtful messaging and more human follow-up can cut through when automated emails and bland LinkedIn messages are falling flat. A practical episode for agency owners who want more meaningful sales conversations with the right prospects. LEARN MORE Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804. Episodes mentioned: Stu Heinecke (Ep.24). ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes) CHAPTERS 00:00 Introduction: The Frustration of Agency Sales Outreach 04:30 Why Humor Works: Deeper Than Just Pictures 10:08 The Challenge: Reaching the Unreachable CEO 12:35 The Power of Audacity & Storytelling 14:42 The Gatekeeper Myth: Executive Assistants as Allies 15:56 Why Executive Assistants are Your Biggest Allies 21:09 Practical Takeaways for Agencies: Intentional Outreach 23:16 Depth Over Volume: Reaching Hard-to-Reach Prospects 24:52 Intentional Outreach: Sound Worth Listening To Generic outreach is easy for prospects to ignore. In this episode, Tracey shares lessons from Stu Heinecke on how agencies can reach hard-to-reach prospects with more relevance, creativity and intent. Learn why better targeting, thoughtful messaging and more human follow-up can cut through when automated emails and bland LinkedIn messages are falling flat. A practical episode for agency owners who want more meaningful sales conversations with the right prospects.

LEARN MORE

Tracey Burnett

LinkedIn: linkedin.com/in/traceyburnett

Website: leadstosuccessglobal.com

Book a call: calendly.com/tracey-burnett/triage

Email: tracey@leadstosuccessglobal.com

Phone: +44 7877 042 804.

Episodes mentioned: Stu Heinecke (Ep.24).


ABOUT THE HOST

Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.

Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)


CHAPTERS

00:00 Introduction: The Frustration of Agency Sales Outreach

04:30 Why Humor Works: Deeper Than Just Pictures

10:08 The Challenge: Reaching the Unreachable CEO

12:35 The Power of Audacity & Storytelling

14:42 The Gatekeeper Myth: Executive Assistants as Allies

15:56 Why Executive Assistants are Your Biggest Allies

21:09 Practical Takeaways for Agencies: Intentional Outreach

23:16 Depth Over Volume: Reaching Hard-to-Reach Prospects

24:52 Intentional Outreach: Sound Worth Listening To


]]> 1588 How Agencies Can Win More Pitches Without Burning Out the Team Pitching can give you brilliant opportunities, but it can also drain time, money, energy and morale. In this episode, Tracey shares lessons from Marcus Elliott Brown on how agencies can qualify pitches more carefully, prepare with more discipline, rehearse properly and protect their teams from chaotic new business. A must-listen for agency owners who want to win better pitches without relying on all-nighters, panic and goodwill. LEARN MORE Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804. Episodes mentioned: Marcus Elliot Brown (Ep. 29) ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS 00:00 Introduction: The Dual Nature of Pitching in Agency Life 06:38 The Impact of Pitching on Existing Client Business & Margins 12:39 Why Agencies Still Overlook the Human Element in Pitching 18:08 The Importance of Team Presentation & Q&A Preparation 21:53 Key Lesson 4: Poor Pitching Damages Your Team's Well-being 25:48 The "Drama of Pitching" is a Sign of Poor Process, Not Pride 26:21 A Better Pitch Process Protects the Team as Well as Challenges Them 28:00 Why Pitching Goes Wrong: Optimism, Ego, Habit, and Fear 29:41 Actionable Steps: How to Pitch Differently and More Effectively 30:42 Conclusion: Be Selective, Structured, Prepared, and Protective 31:22 The Ultimate Challenge: Evaluate Your Agency's Pitching Process Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes) Wed, 13 May 2026 23:00:00 -0000 full 64 Tracey Burnett Pitching can give you brilliant opportunities, but it can also drain time, money, energy and morale. In this episode, Tracey shares lessons from Marcus Elliott Brown on how agencies can qualify pitches more carefully, prepare with more discipline, rehearse properly and protect their teams from chaotic new business. A must-listen for agency owners who want to win better pitches without relying on all-nighters, panic and goodwill. LEARN MORE Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804. Episodes mentioned: Marcus Elliot Brown (Ep. 29) ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS 00:00 Introduction: The Dual Nature of Pitching in Agency Life 06:38 The Impact of Pitching on Existing Client Business & Margins 12:39 Why Agencies Still Overlook the Human Element in Pitching 18:08 The Importance of Team Presentation & Q&A Preparation 21:53 Key Lesson 4: Poor Pitching Damages Your Team's Well-being 25:48 The "Drama of Pitching" is a Sign of Poor Process, Not Pride 26:21 A Better Pitch Process Protects the Team as Well as Challenges Them 28:00 Why Pitching Goes Wrong: Optimism, Ego, Habit, and Fear 29:41 Actionable Steps: How to Pitch Differently and More Effectively 30:42 Conclusion: Be Selective, Structured, Prepared, and Protective 31:22 The Ultimate Challenge: Evaluate Your Agency's Pitching Process Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes) Pitching can give you brilliant opportunities, but it can also drain time, money, energy and morale. In this episode, Tracey shares lessons from Marcus Elliott Brown on how agencies can qualify pitches more carefully, prepare with more discipline, rehearse properly and protect their teams from chaotic new business. A must-listen for agency owners who want to win better pitches without relying on all-nighters, panic and goodwill.

LEARN MORE

Tracey Burnett

LinkedIn: linkedin.com/in/traceyburnett

Website: leadstosuccessglobal.com

Book a call: calendly.com/tracey-burnett/triage

Email: tracey@leadstosuccessglobal.com

Phone: +44 7877 042 804.

Episodes mentioned: Marcus Elliot Brown (Ep. 29)


ABOUT THE HOST

Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.


CHAPTERS

00:00 Introduction: The Dual Nature of Pitching in Agency Life

06:38 The Impact of Pitching on Existing Client Business & Margins

12:39 Why Agencies Still Overlook the Human Element in Pitching

18:08 The Importance of Team Presentation & Q&A Preparation

21:53 Key Lesson 4: Poor Pitching Damages Your Team's Well-being

25:48 The "Drama of Pitching" is a Sign of Poor Process, Not Pride

26:21 A Better Pitch Process Protects the Team as Well as Challenges Them

28:00 Why Pitching Goes Wrong: Optimism, Ego, Habit, and Fear

29:41 Actionable Steps: How to Pitch Differently and More Effectively

30:42 Conclusion: Be Selective, Structured, Prepared, and Protective

31:22 The Ultimate Challenge: Evaluate Your Agency's Pitching Process



Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)

]]> 1991 How to Sell Agency Services Without Feeling Pushy or Salesy If selling agency services feels uncomfortable, this episode will help you rethink the whole sales conversation. Tracey shares practical lessons from Aleasha Bahr and Alice Heiman on how agency owners can sell with more confidence, ask better questions, avoid generic proposals, and build trust without sounding pushy or desperate. A useful episode for agencies that want better-fit clients, stronger sales conversations and a more natural approach to winning work. LEARN MORE Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804. Episodes mentioned: Alice Heiman (Ep.32), Aleasha Bahr (Ep.34) ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS 00:00 - The Discomfort of Sales 01:33 - The Black Sheep Method 4:50 - Authentic Sales Conversations 14:30 - The Importance of Quality Questions 30:00 - Improving Outreach and Messaging Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes) Thu, 07 May 2026 00:00:00 -0000 full Tracey Burnett If selling agency services feels uncomfortable, this episode will help you rethink the whole sales conversation. Tracey shares practical lessons from Aleasha Bahr and Alice Heiman on how agency owners can sell with more confidence, ask better questions, avoid generic proposals, and build trust without sounding pushy or desperate. A useful episode for agencies that want better-fit clients, stronger sales conversations and a more natural approach to winning work. LEARN MORE Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804. Episodes mentioned: Alice Heiman (Ep.32), Aleasha Bahr (Ep.34) ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS 00:00 - The Discomfort of Sales 01:33 - The Black Sheep Method 4:50 - Authentic Sales Conversations 14:30 - The Importance of Quality Questions 30:00 - Improving Outreach and Messaging Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes) If selling agency services feels uncomfortable, this episode will help you rethink the whole sales conversation. Tracey shares practical lessons from Aleasha Bahr and Alice Heiman on how agency owners can sell with more confidence, ask better questions, avoid generic proposals, and build trust without sounding pushy or desperate. A useful episode for agencies that want better-fit clients, stronger sales conversations and a more natural approach to winning work.

LEARN MORE

Tracey Burnett

LinkedIn: linkedin.com/in/traceyburnett

Website: leadstosuccessglobal.com

Book a call: calendly.com/tracey-burnett/triage

Email: tracey@leadstosuccessglobal.com

Phone: +44 7877 042 804.

Episodes mentioned: Alice Heiman (Ep.32), Aleasha Bahr (Ep.34)

ABOUT THE HOST

Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.

CHAPTERS

00:00 - The Discomfort of Sales

01:33 - The Black Sheep Method

4:50 - Authentic Sales Conversations

14:30 - The Importance of Quality Questions

30:00 - Improving Outreach and Messaging

Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)

]]> 2188 no How to Pursue Best Fit Agency Opportunities and Avoid Costly Mismatches A lot of agencies think they need more leads, more pitches and more conversations. But often the real problem is saying yes to the wrong opportunities. In this episode, I pull together lessons from past guests on bad-fit prospects, weak qualification, poor targeting and the real cost of chasing work that does not suit your agency. A practical episode on how to make better decisions, protect your time and focus on stronger-fit growth. LEARN MORE     Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804.                                 Episodes mentioned: Alice Heiman (Ep.32), Aleasha Bahr  (Ep.34) and Marcus Elliot Brown (Ep.29). About The Host      Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS: Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes) 01:40 - Qualification and the Power of Saying "No"07:15 - Defining Your "Anti-Audience"11:20 - The Financial Reality and Hidden Costs of Pitching15:30 - Smarter Outreach Strategies and Avoiding Desperation Thu, 30 Apr 2026 00:00:00 -0000 full 62 Tracey Burnett A lot of agencies think they need more leads, more pitches and more conversations. But often the real problem is saying yes to the wrong opportunities. In this episode, I pull together lessons from past guests on bad-fit prospects, weak qualification, poor targeting and the real cost of chasing work that does not suit your agency. A practical episode on how to make better decisions, protect your time and focus on stronger-fit growth. LEARN MORE     Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804.                                 Episodes mentioned: Alice Heiman (Ep.32), Aleasha Bahr  (Ep.34) and Marcus Elliot Brown (Ep.29). About The Host      Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS: Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes) 01:40 - Qualification and the Power of Saying "No"07:15 - Defining Your "Anti-Audience"11:20 - The Financial Reality and Hidden Costs of Pitching15:30 - Smarter Outreach Strategies and Avoiding Desperation A lot of agencies think they need more leads, more pitches and more conversations. But often the real problem is saying yes to the wrong opportunities.

In this episode, I pull together lessons from past guests on bad-fit prospects, weak qualification, poor targeting and the real cost of chasing work that does not suit your agency. A practical episode on how to make better decisions, protect your time and focus on stronger-fit growth.

LEARN MORE    

Tracey Burnett

LinkedIn: linkedin.com/in/traceyburnett

Website: leadstosuccessglobal.com

Book a call: calendly.com/tracey-burnett/triage

Email: tracey@leadstosuccessglobal.com

Phone: +44 7877 042 804.                                

Episodes mentioned: Alice Heiman (Ep.32), Aleasha Bahr  (Ep.34) and Marcus Elliot Brown (Ep.29).

About The Host     

Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.

CHAPTERS:

Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)


01:40 - Qualification and the Power of Saying "No"07:15 - Defining Your "Anti-Audience"11:20 - The Financial Reality and Hidden Costs of Pitching15:30 - Smarter Outreach Strategies and Avoiding Desperation

]]> 1843 People Powered Marketing: The Underrated Growth Lever for Agencies with Katie Street In this episode, marketing strategist Katie Street reveals how businesses can use people powered marketing to build trust and accelerate lead generation. Discover why B2B success hinges on authentic human connections, not just polished content. Katie shares how brands like HubSpot and PayPal transform marketing by putting people front and centre, creating influence and loyalty. Learn tactics like leveraging employee content and hosting events that even small teams can implement. Perfect for marketers ready to rethink their approach and differentiate through genuine relationships. LEARN MORE Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804.                                ABOUT KATIE/HOW TO CONNECT Katie Street is a bold, no-BS marketing strategist, speaker, and founder of Street Agency, helping brands like Shopify, Stripe, and Contentful turn marketing into real sales conversations. She hosts the Marketing in the Madness podcast (partnered with Shoptalk Europe), where she interviews the brightest minds in marketing, tech, and innovation to uncover what actually works. Katie is also a fierce advocate for women in marketing and tech, leading mentorship initiatives and helping elevate female voices on major industry stages. Through high-impact B2B events and people-powered, content-led marketing, she helps businesses cut through the noise, build trust, and create lasting relationships https://www.linkedin.com/in/katiestreet/  ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS 5:30 - Market Shifts & Big Brand Examples  11:15 - Overcoming Founder Reluctance  17:00 - Content Formats & "Stopping the Scroll"  22:30 - Integrating AI Without Losing Authenticity  Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes) Thu, 23 Apr 2026 00:00:00 -0000 full 61 Tracey Burnett In this episode, marketing strategist Katie Street reveals how businesses can use people powered marketing to build trust and accelerate lead generation. Discover why B2B success hinges on authentic human connections, not just polished content. Katie shares how brands like HubSpot and PayPal transform marketing by putting people front and centre, creating influence and loyalty. Learn tactics like leveraging employee content and hosting events that even small teams can implement. Perfect for marketers ready to rethink their approach and differentiate through genuine relationships. LEARN MORE Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804.                                ABOUT KATIE/HOW TO CONNECT Katie Street is a bold, no-BS marketing strategist, speaker, and founder of Street Agency, helping brands like Shopify, Stripe, and Contentful turn marketing into real sales conversations. She hosts the Marketing in the Madness podcast (partnered with Shoptalk Europe), where she interviews the brightest minds in marketing, tech, and innovation to uncover what actually works. Katie is also a fierce advocate for women in marketing and tech, leading mentorship initiatives and helping elevate female voices on major industry stages. Through high-impact B2B events and people-powered, content-led marketing, she helps businesses cut through the noise, build trust, and create lasting relationships https://www.linkedin.com/in/katiestreet/  ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS 5:30 - Market Shifts & Big Brand Examples  11:15 - Overcoming Founder Reluctance  17:00 - Content Formats & "Stopping the Scroll"  22:30 - Integrating AI Without Losing Authenticity  Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes) In this episode, marketing strategist Katie Street reveals how businesses can use people powered marketing to build trust and accelerate lead generation. Discover why B2B success hinges on authentic human connections, not just polished content. Katie shares how brands like HubSpot and PayPal transform marketing by putting people front and centre, creating influence and loyalty. Learn tactics like leveraging employee content and hosting events that even small teams can implement. Perfect for marketers ready to rethink their approach and differentiate through genuine relationships.

LEARN MORE

Tracey Burnett

LinkedIn: linkedin.com/in/traceyburnett

Website: leadstosuccessglobal.com

Book a call: calendly.com/tracey-burnett/triage

Email: tracey@leadstosuccessglobal.com

Phone: +44 7877 042 804.                               

ABOUT KATIE/HOW TO CONNECT

Katie Street is a bold, no-BS marketing strategist, speaker, and founder of Street Agency, helping brands like Shopify, Stripe, and Contentful turn marketing into real sales conversations.

She hosts the Marketing in the Madness podcast (partnered with Shoptalk Europe), where she interviews the brightest minds in marketing, tech, and innovation to uncover what actually works. Katie is also a fierce advocate for women in marketing and tech, leading mentorship initiatives and helping elevate female voices on major industry stages.

Through high-impact B2B events and people-powered, content-led marketing, she helps businesses cut through the noise, build trust, and create lasting relationships

https://www.linkedin.com/in/katiestreet/ 

ABOUT THE HOST

Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.

CHAPTERS

5:30 - Market Shifts & Big Brand Examples 

11:15 - Overcoming Founder Reluctance 

17:00 - Content Formats & "Stopping the Scroll" 

22:30 - Integrating AI Without Losing Authenticity 

Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)

]]> 3802 Agency Client Retention: How to Keep and Grow Clients A lot of agencies focus so hard on winning new business that they overlook one of the easiest routes to growth: the clients they already have. In this episode, I pull together lessons from past guests on why agencies lose clients, what clients actually complain about, and how better listening, communication, onboarding and proactivity can turn existing accounts into stronger, more profitable relationships. We get into why silence does not always mean satisfaction, why price is often not the real issue, and how client feedback can uncover new services and growth opportunities you might otherwise miss. If you want healthier agency growth, this is a useful reminder that retention is sales too. LEARN MORE   Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804.         Episodes mentioned: Remeny Armitage (Ep.36), Alice Heiman (Ep.32), Aleasha Bahr (Ep.34) and Marcus Elliot Brown (Ep.29).                           About The Host    Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS 02:20 - Uncovering What Clients Really Think  06:20 - The True Drivers of Client Churn & Moving Beyond Price 13:40 - Why Retention and Onboarding are Sales Functions  17:00 - The Hidden Cost of Over-Pitching  Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes) Thu, 16 Apr 2026 00:00:00 -0000 full 60 Tracey Burnett A lot of agencies focus so hard on winning new business that they overlook one of the easiest routes to growth: the clients they already have. In this episode, I pull together lessons from past guests on why agencies lose clients, what clients actually complain about, and how better listening, communication, onboarding and proactivity can turn existing accounts into stronger, more profitable relationships. We get into why silence does not always mean satisfaction, why price is often not the real issue, and how client feedback can uncover new services and growth opportunities you might otherwise miss. If you want healthier agency growth, this is a useful reminder that retention is sales too. LEARN MORE   Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804.         Episodes mentioned: Remeny Armitage (Ep.36), Alice Heiman (Ep.32), Aleasha Bahr (Ep.34) and Marcus Elliot Brown (Ep.29).                           About The Host    Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS 02:20 - Uncovering What Clients Really Think  06:20 - The True Drivers of Client Churn & Moving Beyond Price 13:40 - Why Retention and Onboarding are Sales Functions  17:00 - The Hidden Cost of Over-Pitching  Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes) A lot of agencies focus so hard on winning new business that they overlook one of the easiest routes to growth: the clients they already have.

In this episode, I pull together lessons from past guests on why agencies lose clients, what clients actually complain about, and how better listening, communication, onboarding and proactivity can turn existing accounts into stronger, more profitable relationships.

We get into why silence does not always mean satisfaction, why price is often not the real issue, and how client feedback can uncover new services and growth opportunities you might otherwise miss.

If you want healthier agency growth, this is a useful reminder that retention is sales too.

LEARN MORE  

Tracey Burnett

LinkedIn: linkedin.com/in/traceyburnett

Website: leadstosuccessglobal.com

Book a call: calendly.com/tracey-burnett/triage

Email: tracey@leadstosuccessglobal.com

Phone: +44 7877 042 804.        

Episodes mentioned:

Remeny Armitage (Ep.36),

Alice Heiman (Ep.32),

Aleasha Bahr (Ep.34)

and Marcus Elliot Brown (Ep.29).                          

About The Host   

Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.

CHAPTERS

02:20 - Uncovering What Clients Really Think 

06:20 - The True Drivers of Client Churn & Moving Beyond Price

13:40 - Why Retention and Onboarding are Sales Functions 

17:00 - The Hidden Cost of Over-Pitching 

Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)

]]> 2069 Why Running an Agency Gets Harder and To Make It Easier Running an agency is often harder than it looks from the outside and more than many people admit. In this episode, I pull together lessons from past guests who have built, scaled, or exited agencies to explore why agency life gets more difficult at certain stages and what smart founders do to make it easier. We get into what happens when referrals stop being enough, why markets change faster than agencies do, why growth stalls when there is no real commercial engine, and why the founder so often becomes the bottleneck. We also touch on the hidden cost of trying to carry too much alone. If you run an agency and growth feels slower, heavier or more complicated than it used to, this episode will help you step back, think more clearly, and focus on what may actually need to change. Draws on past conversations with Trenton Moss, Dominic Bonaker, James Rose and Jack Porter-Smith LEARN MORE   Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804.                    About The Host  Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS 01:43 - The myth that good work guarantees growth, featuring Trenton Moss 09:37 - Evolving your offer when the market moves, featuring Dominic Boneker 12:47 - Breaking through revenue growth ceilings, featuring James Rose 15:10 - The personal cost and loneliness of leadership, featuring Jack Porter-Smith Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes) Thu, 09 Apr 2026 00:00:00 -0000 full 59 Tracey Burnett Running an agency is often harder than it looks from the outside and more than many people admit. In this episode, I pull together lessons from past guests who have built, scaled, or exited agencies to explore why agency life gets more difficult at certain stages and what smart founders do to make it easier. We get into what happens when referrals stop being enough, why markets change faster than agencies do, why growth stalls when there is no real commercial engine, and why the founder so often becomes the bottleneck. We also touch on the hidden cost of trying to carry too much alone. If you run an agency and growth feels slower, heavier or more complicated than it used to, this episode will help you step back, think more clearly, and focus on what may actually need to change. Draws on past conversations with Trenton Moss, Dominic Bonaker, James Rose and Jack Porter-Smith LEARN MORE   Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804.                    About The Host  Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS 01:43 - The myth that good work guarantees growth, featuring Trenton Moss 09:37 - Evolving your offer when the market moves, featuring Dominic Boneker 12:47 - Breaking through revenue growth ceilings, featuring James Rose 15:10 - The personal cost and loneliness of leadership, featuring Jack Porter-Smith Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes) Running an agency is often harder than it looks from the outside and more than many people admit.

In this episode, I pull together lessons from past guests who have built, scaled, or exited agencies to explore why agency life gets more difficult at certain stages and what smart founders do to make it easier.

We get into what happens when referrals stop being enough, why markets change faster than agencies do, why growth stalls when there is no real commercial engine, and why the founder so often becomes the bottleneck. We also touch on the hidden cost of trying to carry too much alone.

If you run an agency and growth feels slower, heavier or more complicated than it used to, this episode will help you step back, think more clearly, and focus on what may actually need to change. Draws on past conversations with Trenton Moss, Dominic Bonaker, James Rose and Jack Porter-Smith

LEARN MORE  

Tracey Burnett

LinkedIn: linkedin.com/in/traceyburnett

Website: leadstosuccessglobal.com

Book a call: calendly.com/tracey-burnett/triage

Email: tracey@leadstosuccessglobal.com

Phone: +44 7877 042 804.                   

About The Host 

Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.

CHAPTERS

01:43 - The myth that good work guarantees growth, featuring Trenton Moss

09:37 - Evolving your offer when the market moves, featuring Dominic Boneker

12:47 - Breaking through revenue growth ceilings, featuring James Rose

15:10 - The personal cost and loneliness of leadership, featuring Jack Porter-Smith

Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)

]]> 1586 Can ChatGPT Replace a Marketing Manager? Building a Marketing Process with AI - Cary Weston Can ChatGPT replace a marketing manager? In this episode, Cary Weston shares how agencies and consultants can use AI to build a smarter marketing process, sharpen strategy, and save time and money without losing authenticity. We also explore practical ways to use ChatGPT, what still needs a human touch, and why common-sense marketing beats hype every time. LEARN MORE: Learn More...       Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804.     Cary Weston www.CaryWeston.com www.ChatGPTExperiment.com  https://www.linkedin.com/in/caryweston/ Developing a Marketing Project in ChatGPT - create a ready-to-go marketing partner to save hours, stay consistent, and connect more effectively with your audience. https://chatgptexperiment.com/samplemarketingproject/ (pw = 12345) ABOUT THE GUEST Cary Weston is a seasoned marketing professional offer coaching, consulting, and guidance. He is a founder and former partner in the Maine-based advertising and marketing firm, Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges.  He is a master at offering practical AI advice for business. ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS 02:30 - Common struggles for agency owners and the pressure of marketing. 05:35 - Addressing business anxiety surrounding the adoption of AI. 07:05 - Viewing AI as an ‘Amazing Intern’ rather than a magic bullet. 12:50 - Giving AI permission to act as an objective customer. 17:10 - Why business owners are often better marketers than they realise. 21:30 - Mid-episode break: sponsorship opportunities and lead generation. 25:40 - Moving from self-promotion to high-value educational content. 28:35 - Using AI as a brainstorming partner for major business decisions. 31:35 - The four-part framework for effective AI prompting. 36:00 - How to maintain an authentic voice in AI-generated content. 41:45 - Cary's experience exiting his agency and his life after ownership. Wed, 01 Apr 2026 23:00:00 -0000 full 58 Tracey Burnett Can ChatGPT replace a marketing manager? In this episode, Cary Weston shares how agencies and consultants can use AI to build a smarter marketing process, sharpen strategy, and save time and money without losing authenticity. We also explore practical ways to use ChatGPT, what still needs a human touch, and why common-sense marketing beats hype every time. LEARN MORE: Learn More...       Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804.     Cary Weston www.CaryWeston.com www.ChatGPTExperiment.com  https://www.linkedin.com/in/caryweston/ Developing a Marketing Project in ChatGPT - create a ready-to-go marketing partner to save hours, stay consistent, and connect more effectively with your audience. https://chatgptexperiment.com/samplemarketingproject/ (pw = 12345) ABOUT THE GUEST Cary Weston is a seasoned marketing professional offer coaching, consulting, and guidance. He is a founder and former partner in the Maine-based advertising and marketing firm, Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges.  He is a master at offering practical AI advice for business. ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS 02:30 - Common struggles for agency owners and the pressure of marketing. 05:35 - Addressing business anxiety surrounding the adoption of AI. 07:05 - Viewing AI as an ‘Amazing Intern’ rather than a magic bullet. 12:50 - Giving AI permission to act as an objective customer. 17:10 - Why business owners are often better marketers than they realise. 21:30 - Mid-episode break: sponsorship opportunities and lead generation. 25:40 - Moving from self-promotion to high-value educational content. 28:35 - Using AI as a brainstorming partner for major business decisions. 31:35 - The four-part framework for effective AI prompting. 36:00 - How to maintain an authentic voice in AI-generated content. 41:45 - Cary's experience exiting his agency and his life after ownership. Can ChatGPT replace a marketing manager? In this episode, Cary Weston shares how agencies and consultants can use AI to build a smarter marketing process, sharpen strategy, and save time and money without losing authenticity. We also explore practical ways to use ChatGPT, what still needs a human touch, and why common-sense marketing beats hype every time.

LEARN MORE:

Learn More...      

Tracey Burnett

LinkedIn: linkedin.com/in/traceyburnett

Website: leadstosuccessglobal.com

Book a call: calendly.com/tracey-burnett/triage

Email: tracey@leadstosuccessglobal.com

Phone: +44 7877 042 804.    

Cary Weston

www.CaryWeston.com

www.ChatGPTExperiment.com 

https://www.linkedin.com/in/caryweston/

Developing a Marketing Project in ChatGPT - create a ready-to-go marketing partner to save hours, stay consistent, and connect more effectively with your audience. https://chatgptexperiment.com/samplemarketingproject/ (pw = 12345)

ABOUT THE GUEST

Cary Weston is a seasoned marketing professional offer coaching, consulting, and guidance.

He is a founder and former partner in the Maine-based advertising and marketing firm, Sutherland Weston.

He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results.

His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges.  He is a master at offering practical AI advice for business.

ABOUT THE HOST

Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.

CHAPTERS

02:30 - Common struggles for agency owners and the pressure of marketing.

05:35 - Addressing business anxiety surrounding the adoption of AI.

07:05 - Viewing AI as an ‘Amazing Intern’ rather than a magic bullet.

12:50 - Giving AI permission to act as an objective customer.

17:10 - Why business owners are often better marketers than they realise.

21:30 - Mid-episode break: sponsorship opportunities and lead generation.

25:40 - Moving from self-promotion to high-value educational content.

28:35 - Using AI as a brainstorming partner for major business decisions.

31:35 - The four-part framework for effective AI prompting.

36:00 - How to maintain an authentic voice in AI-generated content.

41:45 - Cary's experience exiting his agency and his life after ownership.

]]> 3425 Podcasts for Brands: How to Build Trust Fast and Increase Brand Awareness Podcasting is not one-size-fits-all. In this episode, Neil Cowling explains how brands can use different podcast options strategically and cost-effectively to build awareness, strengthen authority and trust, and become a content engine. A practical conversation for any business thinking about how podcasting could fit into its wider growth strategy. Learn More...    LinkedIn: linkedin.com/in/traceyburnett  Website: leadstosuccessglobal.com  Book a call: calendly.com/tracey-burnett/triage  Email: tracey@leadstosuccessglobal.com  Get in touch with Neil Cowling  Phone: +44 7877 042 804.    https://www.linkedin.com/in/neilscowling Check out https://freshair.audio/ ABOUT THE GUEST Neil Cowling is a former BBC national radio producer and is now the founder of Fresh Air - the leading podcast agency for brands. He has worked on major events such as London 2012 and with some of the biggest names such as Sir David Attenborough. Now Fresh Air works for brands such as Barclays, L’Oreal and English Heritage. ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS 06:58 - Success Stories: Legal & General and Waitrose 14:02 - Podcasts as a Lead Generation Engine 21:32 - Determining the Ideal Podcast Length 28:03 - Measuring Podcast Success and ROI 33:28 - Alternatives to Starting Your Own Show 41:21 - How to Take the First Step ABOUT THE PODCAST Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes) Thu, 26 Mar 2026 00:00:00 -0000 full Tracey Burnett Podcasting is not one-size-fits-all. In this episode, Neil Cowling explains how brands can use different podcast options strategically and cost-effectively to build awareness, strengthen authority and trust, and become a content engine. A practical conversation for any business thinking about how podcasting could fit into its wider growth strategy. Learn More...    LinkedIn: linkedin.com/in/traceyburnett  Website: leadstosuccessglobal.com  Book a call: calendly.com/tracey-burnett/triage  Email: tracey@leadstosuccessglobal.com  Get in touch with Neil Cowling  Phone: +44 7877 042 804.    https://www.linkedin.com/in/neilscowling Check out https://freshair.audio/ ABOUT THE GUEST Neil Cowling is a former BBC national radio producer and is now the founder of Fresh Air - the leading podcast agency for brands. He has worked on major events such as London 2012 and with some of the biggest names such as Sir David Attenborough. Now Fresh Air works for brands such as Barclays, L’Oreal and English Heritage. ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS 06:58 - Success Stories: Legal & General and Waitrose 14:02 - Podcasts as a Lead Generation Engine 21:32 - Determining the Ideal Podcast Length 28:03 - Measuring Podcast Success and ROI 33:28 - Alternatives to Starting Your Own Show 41:21 - How to Take the First Step ABOUT THE PODCAST Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes) Podcasting is not one-size-fits-all. In this episode, Neil Cowling explains how brands can use different podcast options strategically and cost-effectively to build awareness, strengthen authority and trust, and become a content engine. A practical conversation for any business thinking about how podcasting could fit into its wider growth strategy.

Learn More...   

LinkedIn: linkedin.com/in/traceyburnett 

Website: leadstosuccessglobal.com 

Book a call: calendly.com/tracey-burnett/triage 

Email: tracey@leadstosuccessglobal.com 

Get in touch with Neil Cowling 

Phone: +44 7877 042 804.   

https://www.linkedin.com/in/neilscowling 
Check out https://freshair.audio/

ABOUT THE GUEST

Neil Cowling is a former BBC national radio producer and is now the founder of Fresh Air - the leading podcast agency for brands. He has worked on major events such as London 2012 and with some of the biggest names such as Sir David Attenborough. Now Fresh Air works for brands such as Barclays, L’Oreal and English Heritage.

ABOUT THE HOST

Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.

CHAPTERS

06:58 - Success Stories: Legal & General and Waitrose

14:02 - Podcasts as a Lead Generation Engine

21:32 - Determining the Ideal Podcast Length

28:03 - Measuring Podcast Success and ROI

33:28 - Alternatives to Starting Your Own Show

41:21 - How to Take the First Step


ABOUT THE PODCAST

Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)


]]> 3716 Is Agency Success Worth Risking Your Life? A Founder’s True Story of Strain and Survival Agency success can look brilliant from the outside. But behind the scenes, it can be far messier than most founders admit. In this vulnerable episode, Jack Porter-Smith talks openly about the hidden side of agency growth: loneliness, team pressure, financial and legal stress, and health breakdown. He shares what was really happening inside his business when the numbers looked strong, why vulnerability made him a better leader, and why founders need more support than they normally get Jack also reflects on the health crisis that nearly cost him his life & forced him to exit his agency and what he believes now about ambition, success, family and staying alive long enough to enjoy what you’ve built. LEARN MORE …                                                                                                                                                                LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com  Contact Jack Porter-Smith on LinkedIn: https://www.linkedin.com/in/jackportersmith/ or via email,  jack@inflectivgroup.com https://www.inflectivgroup.com/ and jackportersmith.com ABOUT THE GUEST Jack Porter-Smith is an agency founder, speaker, advisor and partner at Inflectiv Group. After starting in PPC in 2006, he launched his Toronto-based agency in 2013 and scaled it to an 8-figure revenue and 7 figure profit within seven years. He later joined Google’s Agency Executive Council, toured the Americas speaking with Google, headlined industry conferences, and published three books. After exiting his agency in 2024 due to health issues, Jack now advises agencies on growth, leadership and values-led decision-making. ABOUT THE HOST About The Host  Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS 05:00 - Confronting the Isolation of the Sole Leader 09:58 - The Power of Vulnerability in Leadership 15:00 - Building a Culture of Trust and Accountability 20:30 - Protecting Company Values: A Case Study on Racism 26:00 - Lessons from Leadership Failures: The Pay Raise Incident 34:51 – The Impact of Legal Chaos on Agency Stability 40:00 – Health Crisis: When the Body Demands a Stop 45:10 – Life After Exit: Redefining Identity and Balance ABOUT THE PODCAST Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes) Thu, 19 Mar 2026 00:00:00 -0000 full 56 Tracey Burnett Agency success can look brilliant from the outside. But behind the scenes, it can be far messier than most founders admit. In this vulnerable episode, Jack Porter-Smith talks openly about the hidden side of agency growth: loneliness, team pressure, financial and legal stress, and health breakdown. He shares what was really happening inside his business when the numbers looked strong, why vulnerability made him a better leader, and why founders need more support than they normally get Jack also reflects on the health crisis that nearly cost him his life & forced him to exit his agency and what he believes now about ambition, success, family and staying alive long enough to enjoy what you’ve built. LEARN MORE …                                                                                                                                                                LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com  Contact Jack Porter-Smith on LinkedIn: https://www.linkedin.com/in/jackportersmith/ or via email,  jack@inflectivgroup.com https://www.inflectivgroup.com/ and jackportersmith.com ABOUT THE GUEST Jack Porter-Smith is an agency founder, speaker, advisor and partner at Inflectiv Group. After starting in PPC in 2006, he launched his Toronto-based agency in 2013 and scaled it to an 8-figure revenue and 7 figure profit within seven years. He later joined Google’s Agency Executive Council, toured the Americas speaking with Google, headlined industry conferences, and published three books. After exiting his agency in 2024 due to health issues, Jack now advises agencies on growth, leadership and values-led decision-making. ABOUT THE HOST About The Host  Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS 05:00 - Confronting the Isolation of the Sole Leader 09:58 - The Power of Vulnerability in Leadership 15:00 - Building a Culture of Trust and Accountability 20:30 - Protecting Company Values: A Case Study on Racism 26:00 - Lessons from Leadership Failures: The Pay Raise Incident 34:51 – The Impact of Legal Chaos on Agency Stability 40:00 – Health Crisis: When the Body Demands a Stop 45:10 – Life After Exit: Redefining Identity and Balance ABOUT THE PODCAST Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes) Agency success can look brilliant from the outside. But behind the scenes, it can be far messier than most founders admit.

In this vulnerable episode, Jack Porter-Smith talks openly about the hidden side of agency growth: loneliness, team pressure, financial and legal stress, and health breakdown. He shares what was really happening inside his business when the numbers looked strong, why vulnerability made him a better leader, and why founders need more support than they normally get

Jack also reflects on the health crisis that nearly cost him his life & forced him to exit his agency and what he believes now about ambition, success, family and staying alive long enough to enjoy what you’ve built.

LEARN MORE …

                                                                                                                                                               LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Got a question? Give me a call: 0044 7877 042 804

Book a call: https://calendly.com/tracey-burnett/triage

Email: tracey@leadstosuccessglobal.com  Contact Jack Porter-Smith on LinkedIn: https://www.linkedin.com/in/jackportersmith/

or via email,  jack@inflectivgroup.com

https://www.inflectivgroup.com/ and jackportersmith.com

ABOUT THE GUEST

Jack Porter-Smith is an agency founder, speaker, advisor and partner at Inflectiv Group. After starting in PPC in 2006, he launched his Toronto-based agency in 2013 and scaled it to an 8-figure revenue and 7 figure profit within seven years. He later joined Google’s Agency Executive Council, toured the Americas speaking with Google, headlined industry conferences, and published three books.

After exiting his agency in 2024 due to health issues, Jack now advises agencies on growth, leadership and values-led decision-making.

ABOUT THE HOST

About The Host  Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.

CHAPTERS

05:00 - Confronting the Isolation of the Sole Leader

09:58 - The Power of Vulnerability in Leadership

15:00 - Building a Culture of Trust and Accountability

20:30 - Protecting Company Values: A Case Study on Racism

26:00 - Lessons from Leadership Failures: The Pay Raise Incident

34:51 – The Impact of Legal Chaos on Agency Stability

40:00 – Health Crisis: When the Body Demands a Stop

45:10 – Life After Exit: Redefining Identity and Balance

ABOUT THE PODCAST

Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)

]]> 4721 From Webinar to Keynote: Using Speaking to Market and Grow Your Agency with Jack Porter-Smith Public speaking scares a lot of people. But if you want a faster way to build trust, stand out and win better-fit clients, this episode is worth your time. I’m joined by Jack Porter-Smith, who used speaking to help grow his agency to eight-figure revenue and seven-figure profit. We unpack why speaking can build authority faster than cold outreach, attract better clients, and become a real growth lever for your agency. Jack also shares how to structure a talk, avoid common mistakes, and sell without sounding pushy. Learn More...      Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 Jack Porter-Smith LinkedIn: linkedin.com/in/jackportersmith Email: jack@inflectivgroup.com Websites: inflectivgroup.com | jackportersmith.com Book: https://www.amazon.co.uk/Sixty-Seconds-Glory-Selling-Predictable/dp/B0FD7Z92VJ/ ABOUT THE GUEST Jack Porter-Smith is an agency founder, speaker, advisor and partner at Inflectiv Group. After starting in PPC in 2006, he launched his Toronto-based agency in 2013 and scaled it to an 8-figure revenue and 7 figure profit within seven years. He later joined Google’s Agency Executive Council, toured the Americas speaking with Google, headlined industry conferences, and published three books. After exiting his agency in 2024 due to health issues, Jack now advises agencies on growth, leadership and values-led decision-making. ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines. Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations. Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies. Away from work, she’s passionate about food and health.       CHAPTERS 04:30 - Defining Glossophobia 06:50 - The Authority of ‘The Flesh’ 14:40 - Developing the ‘Showman’ Persona 20:10 - Handling Feedback and Negativity 34:50 - Health and Balance in Business 39:21 - 10 Blocks to Advertising Greatness 50:41 - Standing Out Online ABOUT THE PODCAST Marketing Momentum for Agencies is the podcast for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Through straight-talking solo episodes and high-calibre guest interviews, you’ll get practical frameworks, hard-won lessons, and ideas you can implement immediately to win attention, build trust, and convert opportunities. This podcast is one of the top 5% most popular shows out of 3,603,425 podcasts globally, ranked by Listen Notes. Thu, 12 Mar 2026 00:00:00 -0000 full 55 Tracey Burnett Public speaking scares a lot of people. But if you want a faster way to build trust, stand out and win better-fit clients, this episode is worth your time. I’m joined by Jack Porter-Smith, who used speaking to help grow his agency to eight-figure revenue and seven-figure profit. We unpack why speaking can build authority faster than cold outreach, attract better clients, and become a real growth lever for your agency. Jack also shares how to structure a talk, avoid common mistakes, and sell without sounding pushy. Learn More...      Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 Jack Porter-Smith LinkedIn: linkedin.com/in/jackportersmith Email: jack@inflectivgroup.com Websites: inflectivgroup.com | jackportersmith.com Book: https://www.amazon.co.uk/Sixty-Seconds-Glory-Selling-Predictable/dp/B0FD7Z92VJ/ ABOUT THE GUEST Jack Porter-Smith is an agency founder, speaker, advisor and partner at Inflectiv Group. After starting in PPC in 2006, he launched his Toronto-based agency in 2013 and scaled it to an 8-figure revenue and 7 figure profit within seven years. He later joined Google’s Agency Executive Council, toured the Americas speaking with Google, headlined industry conferences, and published three books. After exiting his agency in 2024 due to health issues, Jack now advises agencies on growth, leadership and values-led decision-making. ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines. Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations. Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies. Away from work, she’s passionate about food and health.       CHAPTERS 04:30 - Defining Glossophobia 06:50 - The Authority of ‘The Flesh’ 14:40 - Developing the ‘Showman’ Persona 20:10 - Handling Feedback and Negativity 34:50 - Health and Balance in Business 39:21 - 10 Blocks to Advertising Greatness 50:41 - Standing Out Online ABOUT THE PODCAST Marketing Momentum for Agencies is the podcast for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Through straight-talking solo episodes and high-calibre guest interviews, you’ll get practical frameworks, hard-won lessons, and ideas you can implement immediately to win attention, build trust, and convert opportunities. This podcast is one of the top 5% most popular shows out of 3,603,425 podcasts globally, ranked by Listen Notes. Public speaking scares a lot of people. But if you want a faster way to build trust, stand out and win better-fit clients, this episode is worth your time.

I’m joined by Jack Porter-Smith, who used speaking to help grow his agency to eight-figure revenue and seven-figure profit. We unpack why speaking can build authority faster than cold outreach, attract better clients, and become a real growth lever for your agency.

Jack also shares how to structure a talk, avoid common mistakes, and sell without sounding pushy.

Learn More...      Tracey Burnett

LinkedIn: linkedin.com/in/traceyburnett

Website: leadstosuccessglobal.com

Book a call: calendly.com/tracey-burnett/triage

Email: tracey@leadstosuccessglobal.com

Phone: +44 7877 042 804

Jack Porter-Smith

LinkedIn: linkedin.com/in/jackportersmith

Email: jack@inflectivgroup.com

Websites: inflectivgroup.com | jackportersmith.com

Book: https://www.amazon.co.uk/Sixty-Seconds-Glory-Selling-Predictable/dp/B0FD7Z92VJ/

ABOUT THE GUEST

Jack Porter-Smith is an agency founder, speaker, advisor and partner at Inflectiv Group. After starting in PPC in 2006, he launched his Toronto-based agency in 2013 and scaled it to an 8-figure revenue and 7 figure profit within seven years. He later joined Google’s Agency Executive Council, toured the Americas speaking with Google, headlined industry conferences, and published three books.

After exiting his agency in 2024 due to health issues, Jack now advises agencies on growth, leadership and values-led decision-making.

ABOUT THE HOST

Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines.

Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations.

Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies.

Away from work, she’s passionate about food and health.      

CHAPTERS

04:30 - Defining Glossophobia

06:50 - The Authority of ‘The Flesh’

14:40 - Developing the ‘Showman’ Persona

20:10 - Handling Feedback and Negativity

34:50 - Health and Balance in Business

39:21 - 10 Blocks to Advertising Greatness

50:41 - Standing Out Online

ABOUT THE PODCAST

Marketing Momentum for Agencies is the podcast for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks.

Through straight-talking solo episodes and high-calibre guest interviews, you’ll get practical frameworks, hard-won lessons, and ideas you can implement immediately to win attention, build trust, and convert opportunities.

This podcast is one of the top 5% most popular shows out of 3,603,425 podcasts globally, ranked by Listen Notes.

]]> 4040 When Teams Drift, Your Clients' Notice: The Offsite Fix Agencies Shouldn't Ignore with Alex Berresford In this episode, Tracey Burnett and Alex Berresford discuss the significance of company off-sites for agencies, emphasising their role in enhancing team connection, morale, client retention, and overall effectiveness. They explore the signs that indicate a need for an off-site and how to plan effective company off-sites that yield measurable outcomes. The conversation also covers the ideal frequency, creative uses for an offsite, and how to measure their return on investment. Alex shares insights on common concerns for first-time off-site planners and highlights the marketing opportunities that arise during these events. If you want a stronger team, better delivery, and clients who feel the difference and stay, press play. CHAPTERS 01:41 - The Challenge of Remote Work 02:54 - Early Warning Signs of Burnout 03:57 - The Financial Case for Offsites 07:44 - Designing an Effective Agenda 09:25 - Maximising ROI 12:53 - The Minimum Viable Offsite 16:21 - Content and Marketing Learn More...                                                                                                                                                                 LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com   Contact Alex Berresford on LinkedIn: https://www.linkedin.com/in/aaberresford/  or via email,  alex@companyoffsites.co.uk Check out the website: www.companyoffsites.co.uk ABOUT THE GUEST Alex Berresford is Co-Founder of Company Offsites, along with Alex Dawson. Together they bring 5 years of experience of planning team building events, retreats and offsites with some of the largest UK businesses. Both founders are marketing experts and have worked with over 500+ different businesses on B2B marketing techniques, building relationships and networks over the years. Combining their experience in the industry, with the realisation that companies need effective spaces to nurture team connections, they firmly believe that Company Offsites is the most powerful venue listing site for attracting companies that want to take their teams away on retreats and offsites, in the UK. ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines. Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations.           Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies.         Away from work, she’s passionate about food and health.        ABOUT THE PODCAST Marketing Momentum for Agencies is the podcast for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Through straight-talking solo episodes and high-calibre guest interviews, you’ll get practical frameworks, hard-won lessons, and ideas you can implement immediately to win attention, build trust, and convert opportunities. This podcast is one of the top 5% most popular shows out of 3,603,425 podcasts globally, ranked by Listen Notes.  Thu, 05 Mar 2026 00:00:00 -0000 full 54 Tracey Burnett In this episode, Tracey Burnett and Alex Berresford discuss the significance of company off-sites for agencies, emphasising their role in enhancing team connection, morale, client retention, and overall effectiveness. They explore the signs that indicate a need for an off-site and how to plan effective company off-sites that yield measurable outcomes. The conversation also covers the ideal frequency, creative uses for an offsite, and how to measure their return on investment. Alex shares insights on common concerns for first-time off-site planners and highlights the marketing opportunities that arise during these events. If you want a stronger team, better delivery, and clients who feel the difference and stay, press play. CHAPTERS 01:41 - The Challenge of Remote Work 02:54 - Early Warning Signs of Burnout 03:57 - The Financial Case for Offsites 07:44 - Designing an Effective Agenda 09:25 - Maximising ROI 12:53 - The Minimum Viable Offsite 16:21 - Content and Marketing Learn More...                                                                                                                                                                 LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com   Contact Alex Berresford on LinkedIn: https://www.linkedin.com/in/aaberresford/  or via email,  alex@companyoffsites.co.uk Check out the website: www.companyoffsites.co.uk ABOUT THE GUEST Alex Berresford is Co-Founder of Company Offsites, along with Alex Dawson. Together they bring 5 years of experience of planning team building events, retreats and offsites with some of the largest UK businesses. Both founders are marketing experts and have worked with over 500+ different businesses on B2B marketing techniques, building relationships and networks over the years. Combining their experience in the industry, with the realisation that companies need effective spaces to nurture team connections, they firmly believe that Company Offsites is the most powerful venue listing site for attracting companies that want to take their teams away on retreats and offsites, in the UK. ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines. Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations.           Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies.         Away from work, she’s passionate about food and health.        ABOUT THE PODCAST Marketing Momentum for Agencies is the podcast for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Through straight-talking solo episodes and high-calibre guest interviews, you’ll get practical frameworks, hard-won lessons, and ideas you can implement immediately to win attention, build trust, and convert opportunities. This podcast is one of the top 5% most popular shows out of 3,603,425 podcasts globally, ranked by Listen Notes.  In this episode, Tracey Burnett and Alex Berresford discuss the significance of company off-sites for agencies, emphasising their role in enhancing team connection, morale, client retention, and overall effectiveness. They explore the signs that indicate a need for an off-site and how to plan effective company off-sites that yield measurable outcomes. The conversation also covers the ideal frequency, creative uses for an offsite, and how to measure their return on investment. Alex shares insights on common concerns for first-time off-site planners and highlights the marketing opportunities that arise during these events. If you want a stronger team, better delivery, and clients who feel the difference and stay, press play.

CHAPTERS

01:41 - The Challenge of Remote Work

02:54 - Early Warning Signs of Burnout

03:57 - The Financial Case for Offsites

07:44 - Designing an Effective Agenda

09:25 - Maximising ROI

12:53 - The Minimum Viable Offsite

16:21 - Content and Marketing

Learn More...                                                                                                                                                                 LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Got a question? Give me a call: 0044 7877 042 804

Book a call: https://calendly.com/tracey-burnett/triage

Email: tracey@leadstosuccessglobal.com  

Contact Alex Berresford on LinkedIn: https://www.linkedin.com/in/aaberresford/

 or via email,  alex@companyoffsites.co.uk

Check out the website: www.companyoffsites.co.uk

ABOUT THE GUEST

Alex Berresford is Co-Founder of Company Offsites, along with Alex Dawson.

Together they bring 5 years of experience of planning team building events, retreats and offsites with some of the largest UK businesses.

Both founders are marketing experts and have worked with over 500+ different businesses on B2B marketing techniques, building relationships and networks over the years.

Combining their experience in the industry, with the realisation that companies need effective spaces to nurture team connections, they firmly believe that Company Offsites is the most powerful venue listing site for attracting companies that want to take their teams away on retreats and offsites, in the UK.

ABOUT THE HOST

Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines.

Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations.

          Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies.

        Away from work, she’s passionate about food and health.       

ABOUT THE PODCAST

Marketing Momentum for Agencies is the podcast for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks.

Through straight-talking solo episodes and high-calibre guest interviews, you’ll get practical frameworks, hard-won lessons, and ideas you can implement immediately to win attention, build trust, and convert opportunities.

This podcast is one of the top 5% most popular shows out of 3,603,425 podcasts globally, ranked by Listen Notes. 

]]> 1969 Agency Growth Has Got Harder: Here’s What Smart Agency Founders Do Next If you run an agency and you’re feeling burnt out, growth is slow, or you’re wondering what the next chapter looks like… this episode is for you. Because right now, a lot of agency founders are doing good work with good clients and still finding that growth feels harder than it used to. The usual options (scale harder, sell up, or just keep pushing) don’t feel that appealing. My guest is James Rose, Founder & CEO of Inflective Group, a ‘new breed’ holding company that takes minority stakes in established, profitable independent agencies, to build shared scale while founders retain independence. We unpack what ‘founder-friendly minority investment’ actually means, why it’s different from traditional holding companies or private equity, and what it looks like day-to-day when you’re part of a group but still running your agency. We also delve into what’s really happening in the agency market right now - the fatigue, the longer sales cycles, the pricing pressure, and where James sees the market going over the next five years. In this episode, you’ll learn: Why the jump from £2m to £5m is a very different game The common reasons agency growth stalls  What founders should do next when they feel stuck Why a fractional CFO and an advisory board can offer clarity and aid faster growth James’s view on outbound sales, sales enablement, and why founder-led sales is often the fastest lever in a tough market. If you want more clarity and a smarter way to think about growth without losing control or compromising culture, press play. CHAPTERS 2:48 - Defining ‘Founder-Friendly’ Investment 5:12 - Value Beyond Capital 8:11 - Current Trends and Market Fatigue 10:14 - Avoiding the ‘Shiny Object" Syndrome 15:53 - Why Growth Stalls 20:12 - Advice for ‘Stuck’ Founders 22:18 - Pitfalls of Traditional Exits Learn More... LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com   Contact James Rose on LinkedIn: https://www.linkedin.com/in/jamesroseequitypartners/  or via email,  james@inflectivgroup.com. Check out the website:https://www.inflectivgroup.com/  James Rose is the Founder & CEO of Inflectiv Group, an investment platform backing the top 1% of independent agencies through genuinely founder-friendly minority partnerships. In the past 12 months, Inflectiv has acquired equity in four established agencies across podcast production, brand strategy, activation, and market research. Before launching Inflectiv, James scaled multiple founder-led businesses, including leading commercial growth at a video agency from £0.5m to £7m over five years, and advising numerous high-growth companies on go-to-market strategy, productisation, and revenue acceleration. Having seen firsthand how hard it is to scale an agency — and how difficult it can be to translate growth into meaningful enterprise value — James built Inflectiv to give founders a smarter way to grow without losing control or compromising culture. About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines. Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations. Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies. Thu, 26 Feb 2026 00:00:00 -0000 full 53 Tracey Burnett If you run an agency and you’re feeling burnt out, growth is slow, or you’re wondering what the next chapter looks like… this episode is for you. Because right now, a lot of agency founders are doing good work with good clients and still finding that growth feels harder than it used to. The usual options (scale harder, sell up, or just keep pushing) don’t feel that appealing. My guest is James Rose, Founder & CEO of Inflective Group, a ‘new breed’ holding company that takes minority stakes in established, profitable independent agencies, to build shared scale while founders retain independence. We unpack what ‘founder-friendly minority investment’ actually means, why it’s different from traditional holding companies or private equity, and what it looks like day-to-day when you’re part of a group but still running your agency. We also delve into what’s really happening in the agency market right now - the fatigue, the longer sales cycles, the pricing pressure, and where James sees the market going over the next five years. In this episode, you’ll learn: Why the jump from £2m to £5m is a very different game The common reasons agency growth stalls  What founders should do next when they feel stuck Why a fractional CFO and an advisory board can offer clarity and aid faster growth James’s view on outbound sales, sales enablement, and why founder-led sales is often the fastest lever in a tough market. If you want more clarity and a smarter way to think about growth without losing control or compromising culture, press play. CHAPTERS 2:48 - Defining ‘Founder-Friendly’ Investment 5:12 - Value Beyond Capital 8:11 - Current Trends and Market Fatigue 10:14 - Avoiding the ‘Shiny Object" Syndrome 15:53 - Why Growth Stalls 20:12 - Advice for ‘Stuck’ Founders 22:18 - Pitfalls of Traditional Exits Learn More... LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com   Contact James Rose on LinkedIn: https://www.linkedin.com/in/jamesroseequitypartners/  or via email,  james@inflectivgroup.com. Check out the website:https://www.inflectivgroup.com/  James Rose is the Founder & CEO of Inflectiv Group, an investment platform backing the top 1% of independent agencies through genuinely founder-friendly minority partnerships. In the past 12 months, Inflectiv has acquired equity in four established agencies across podcast production, brand strategy, activation, and market research. Before launching Inflectiv, James scaled multiple founder-led businesses, including leading commercial growth at a video agency from £0.5m to £7m over five years, and advising numerous high-growth companies on go-to-market strategy, productisation, and revenue acceleration. Having seen firsthand how hard it is to scale an agency — and how difficult it can be to translate growth into meaningful enterprise value — James built Inflectiv to give founders a smarter way to grow without losing control or compromising culture. About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines. Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations. Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies. If you run an agency and you’re feeling burnt out, growth is slow, or you’re wondering what the next chapter looks like… this episode is for you.

Because right now, a lot of agency founders are doing good work with good clients and still finding that growth feels harder than it used to. The usual options (scale harder, sell up, or just keep pushing) don’t feel that appealing.

My guest is James Rose, Founder & CEO of Inflective Group, a ‘new breed’ holding company that takes minority stakes in established, profitable independent agencies, to build shared scale while founders retain independence. We unpack what ‘founder-friendly minority investment’ actually means, why it’s different from traditional holding companies or private equity, and what it looks like day-to-day when you’re part of a group but still running your agency.

We also delve into what’s really happening in the agency market right now - the fatigue, the longer sales cycles, the pricing pressure, and where James sees the market going over the next five years.

In this episode, you’ll learn:

Why the jump from £2m to £5m is a very different game

The common reasons agency growth stalls 

What founders should do next when they feel stuck

Why a fractional CFO and an advisory board can offer clarity and aid faster growth

James’s view on outbound sales, sales enablement, and why founder-led sales is often the fastest lever in a tough market.

If you want more clarity and a smarter way to think about growth without losing control or compromising culture, press play.

CHAPTERS

2:48 - Defining ‘Founder-Friendly’ Investment

5:12 - Value Beyond Capital

8:11 - Current Trends and Market Fatigue

10:14 - Avoiding the ‘Shiny Object" Syndrome

15:53 - Why Growth Stalls

20:12 - Advice for ‘Stuck’ Founders

22:18 - Pitfalls of Traditional Exits


Learn More...

LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Got a question? Give me a call: 0044 7877 042 804

Book a call: https://calendly.com/tracey-burnett/triage

Email: tracey@leadstosuccessglobal.com  

Contact James Rose on LinkedIn: https://www.linkedin.com/in/jamesroseequitypartners/  or via email,  james@inflectivgroup.com.

Check out the website:https://www.inflectivgroup.com/ 

James Rose is the Founder & CEO of Inflectiv Group, an investment platform backing the top 1% of independent agencies through genuinely founder-friendly minority partnerships. In the past 12 months, Inflectiv has acquired equity in four established agencies across podcast production, brand strategy, activation, and market research.

Before launching Inflectiv, James scaled multiple founder-led businesses, including leading commercial growth at a video agency from £0.5m to £7m over five years, and advising numerous high-growth companies on go-to-market strategy, productisation, and revenue acceleration.

Having seen firsthand how hard it is to scale an agency — and how difficult it can be to translate growth into meaningful enterprise value — James built Inflectiv to give founders a smarter way to grow without losing control or compromising culture.

About The Host

Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines.

Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations.

Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies.

]]> 2272 How to Keep Prospects Engaged on Sales Calls (and Win More Yeses) Sales calls don’t only fail because you didn’t pitch well. They fail because the prospect isn’t engaged, and if they’re not engaged, they’re not moving. Simple as that.  In this episode, I’m sharing the approach I’ve built over decades and 7,000+ introductory and sales meetings, the practical framework that helps you walk into calls over-prepared, relevant, and memorable… without sounding rehearsed or 'salesy'  You’ll hear how to: - do the kind of pre-call research that instantly builds rapport (because it shows you actually care)  - run a structured, natural conversation where they talk 80% of the time, and you still lead the call  - ask deeper questions so prospects say “I never thought about that” (the fastest way to stand out)  - close with control and confidence using simple but effective questions - win when decisions are made by a buying committee, not just the one person you are talking to If you want prospects leaning forward instead of clock-watching, and you want your next sales call to feel like a proper conversation, not a performance, listen in now. If this episode has been of interest,  a good episode to complement it is 'How to Build Relationships with Prospects and Make More Sales - Episode 5 CHAPTERS 00:45 - The Three Pillars of a Successful Prospect Fit 03:07 - The 80/20 Rule of Sales Conversations 09:42 - Creative Ways to Deliver Your Pitch 15:46 - To Slide or Not to Slide? The Role of Visual Aids 17:48 - Using Body Language to Build Trust Sponsor: Wix Studio Learn More... LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com  About The Host                                                                                                      Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines.                                                                                                                                                                           Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations.           Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies.         Away from work, she’s passionate about food and health. Thu, 19 Feb 2026 00:00:00 -0000 full 52 Tracey Burnett Sales calls don’t only fail because you didn’t pitch well. They fail because the prospect isn’t engaged, and if they’re not engaged, they’re not moving. Simple as that.  In this episode, I’m sharing the approach I’ve built over decades and 7,000+ introductory and sales meetings, the practical framework that helps you walk into calls over-prepared, relevant, and memorable… without sounding rehearsed or 'salesy'  You’ll hear how to: - do the kind of pre-call research that instantly builds rapport (because it shows you actually care)  - run a structured, natural conversation where they talk 80% of the time, and you still lead the call  - ask deeper questions so prospects say “I never thought about that” (the fastest way to stand out)  - close with control and confidence using simple but effective questions - win when decisions are made by a buying committee, not just the one person you are talking to If you want prospects leaning forward instead of clock-watching, and you want your next sales call to feel like a proper conversation, not a performance, listen in now. If this episode has been of interest,  a good episode to complement it is 'How to Build Relationships with Prospects and Make More Sales - Episode 5 CHAPTERS 00:45 - The Three Pillars of a Successful Prospect Fit 03:07 - The 80/20 Rule of Sales Conversations 09:42 - Creative Ways to Deliver Your Pitch 15:46 - To Slide or Not to Slide? The Role of Visual Aids 17:48 - Using Body Language to Build Trust Sponsor: Wix Studio Learn More... LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com  About The Host                                                                                                      Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines.                                                                                                                                                                           Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations.           Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies.         Away from work, she’s passionate about food and health. Sales calls don’t only fail because you didn’t pitch well.

They fail because the prospect isn’t engaged, and if they’re not engaged, they’re not moving. Simple as that. 

In this episode, I’m sharing the approach I’ve built over decades and 7,000+ introductory and sales meetings, the practical framework that helps you walk into calls over-prepared, relevant, and memorable… without sounding rehearsed or 'salesy' 

You’ll hear how to:

- do the kind of pre-call research that instantly builds rapport (because it shows you actually care) 

- run a structured, natural conversation where they talk 80% of the time, and you still lead the call 

- ask deeper questions so prospects say “I never thought about that” (the fastest way to stand out) 

- close with control and confidence using simple but effective questions

- win when decisions are made by a buying committee, not just the one person you are talking to

If you want prospects leaning forward instead of clock-watching, and you want your next sales call to feel like a proper conversation, not a performance, listen in now.

If this episode has been of interest,  a good episode to complement it is 'How to Build Relationships with Prospects and Make More Sales - Episode 5

CHAPTERS

00:45 - The Three Pillars of a Successful Prospect Fit

03:07 - The 80/20 Rule of Sales Conversations

09:42 - Creative Ways to Deliver Your Pitch

15:46 - To Slide or Not to Slide? The Role of Visual Aids

17:48 - Using Body Language to Build Trust


Sponsor: Wix Studio

Learn More...

LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Got a question? Give me a call: 0044 7877 042 804

Book a call: https://calendly.com/tracey-burnett/triage

Email: tracey@leadstosuccessglobal.com 

About The Host                                                                                                      Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines.                                                                                                                                                                

          Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations.

          Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies.

        Away from work, she’s passionate about food and health.

]]> 1336 Get More Leads With Better Marketing: 7 Fixes To Improve Your Pipeline Sales slow? Pipeline dripping instead of flowing? You’re not alone.  Around 80% of marketing services agencies struggle to win consistent new business. In this episode, I break down seven reasons leads aren’t coming in, and the practical fixes that rebuild momentum. We cover why referrals dry up, the ‘look what we do’ messaging trap, inconsistent marketing, why lead gen is a whole company function, how to use LinkedIn properly, why outsourcing often backfires, and why posting content alone won’t convert into sales. If you want a pipeline you can rely on, without gimmicks, press play. And if you’re ready to start filling your pipeline, book a no-charge Marketing & Sales Assessment call (link in the show notes). Sponsor: Wix Studio CHAPTERS 01:14 - The Reality of the ‘Long Burn’ 04:20 - The ‘Jar’ Problem in Messaging 08:25 - Leveraging Internal Strengths 10:45 - Beating the LinkedIn Algorithm 14:39 - The Pitfalls of Outsourced Lead Gen 16:20 - The 12-Month Investment Rule Learn More… LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines. Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations. Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies.         Away from work, she’s passionate about food and health. Thu, 12 Feb 2026 00:00:00 -0000 full 51 Tracey Burnett Sales slow? Pipeline dripping instead of flowing? You’re not alone.  Around 80% of marketing services agencies struggle to win consistent new business. In this episode, I break down seven reasons leads aren’t coming in, and the practical fixes that rebuild momentum. We cover why referrals dry up, the ‘look what we do’ messaging trap, inconsistent marketing, why lead gen is a whole company function, how to use LinkedIn properly, why outsourcing often backfires, and why posting content alone won’t convert into sales. If you want a pipeline you can rely on, without gimmicks, press play. And if you’re ready to start filling your pipeline, book a no-charge Marketing & Sales Assessment call (link in the show notes). Sponsor: Wix Studio CHAPTERS 01:14 - The Reality of the ‘Long Burn’ 04:20 - The ‘Jar’ Problem in Messaging 08:25 - Leveraging Internal Strengths 10:45 - Beating the LinkedIn Algorithm 14:39 - The Pitfalls of Outsourced Lead Gen 16:20 - The 12-Month Investment Rule Learn More… LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines. Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations. Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies.         Away from work, she’s passionate about food and health. Sales slow? Pipeline dripping instead of flowing? You’re not alone.  Around 80% of marketing services agencies struggle to win consistent new business.

In this episode, I break down seven reasons leads aren’t coming in, and the practical fixes that rebuild momentum. We cover why referrals dry up, the ‘look what we do’ messaging trap, inconsistent marketing, why lead gen is a whole company function, how to use LinkedIn properly, why outsourcing often backfires, and why posting content alone won’t convert into sales.

If you want a pipeline you can rely on, without gimmicks, press play.

And if you’re ready to start filling your pipeline, book a no-charge Marketing & Sales Assessment call (link in the show notes).

Sponsor: Wix Studio

CHAPTERS

01:14 - The Reality of the ‘Long Burn’

04:20 - The ‘Jar’ Problem in Messaging

08:25 - Leveraging Internal Strengths

10:45 - Beating the LinkedIn Algorithm

14:39 - The Pitfalls of Outsourced Lead Gen

16:20 - The 12-Month Investment Rule

Learn More…

LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Got a question? Give me a call: 0044 7877 042 804

Book a call: https://calendly.com/tracey-burnett/triage

Email: tracey@leadstosuccessglobal.com

About The Host

Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines.

Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations.

Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies.

        Away from work, she’s passionate about food and health.

]]> 1213 Authentic AI Content: How to Make It Sound Like You If your AI-written content feels a bit… off, you’re probably not imagining it. Audiences can smell bland, generic 'AI slop' a mile away and it doesn’t build trust, authority, or leads. This episode of the Marketing Momentum for Agencies podcast covers how to use AI as a partner so your content still sounds exactly like you without a hint of AI! You’ll get a simple, practical framework to brief AI properly: define the expert, get crystal-clear on your goal, describe the reader, feed it your voice, and refine the output without losing authenticity. And if you’re ready to stop posting content that gets ignored, book a no-charge Marketing & Sales Assessment call (link in the show notes). Sponsor: Wix Studio CHAPTERS 03:04 - The Content Recipe 08:33 - The Role of AI 09:29 - Improving Your Content for 2026 Learn More... LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines. Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations. Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies. Away from work, she’s passionate about food and health. Thu, 05 Feb 2026 00:00:00 -0000 full 50 Tracey Burnett If your AI-written content feels a bit… off, you’re probably not imagining it. Audiences can smell bland, generic 'AI slop' a mile away and it doesn’t build trust, authority, or leads. This episode of the Marketing Momentum for Agencies podcast covers how to use AI as a partner so your content still sounds exactly like you without a hint of AI! You’ll get a simple, practical framework to brief AI properly: define the expert, get crystal-clear on your goal, describe the reader, feed it your voice, and refine the output without losing authenticity. And if you’re ready to stop posting content that gets ignored, book a no-charge Marketing & Sales Assessment call (link in the show notes). Sponsor: Wix Studio CHAPTERS 03:04 - The Content Recipe 08:33 - The Role of AI 09:29 - Improving Your Content for 2026 Learn More... LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines. Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations. Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies. Away from work, she’s passionate about food and health. If your AI-written content feels a bit… off, you’re probably not imagining it. Audiences can smell bland, generic 'AI slop' a mile away and it doesn’t build trust, authority, or leads.

This episode of the Marketing Momentum for Agencies podcast covers how to use AI as a partner so your content still sounds exactly like you without a hint of AI!

You’ll get a simple, practical framework to brief AI properly: define the expert, get crystal-clear on your goal, describe the reader, feed it your voice, and refine the output without losing authenticity.

And if you’re ready to stop posting content that gets ignored, book a no-charge Marketing & Sales Assessment call (link in the show notes). Sponsor: Wix Studio

CHAPTERS

03:04 - The Content Recipe

08:33 - The Role of AI

09:29 - Improving Your Content for 2026


Learn More...

LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Got a question? Give me a call: 0044 7877 042 804

Book a call: https://calendly.com/tracey-burnett/triage

Email: tracey@leadstosuccessglobal.com

About The Host

Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines.

Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations.

Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies.

Away from work, she’s passionate about food and health.

]]> 699 Pre-Pipeline, Pipeline, Post-Pipeline: How to Follow Up and Lead the Sale In this conversation, Tracey Burnett discusses the intricacies of managing a sales pipeline, emphasising the importance of follow-up strategies that build relationships and trust. She outlines three critical phases of the pipeline: pre-pipeline, pipeline, and post-pipeline, and provides actionable insights on how to effectively navigate each stage. The conversation highlights the need for understanding prospects' perspectives, qualifying leads, and maintaining relationships even after a project is lost. Ultimately, the focus is on leading the sales process rather than merely chasing opportunities. CHAPTERS 04:09 - Cringey 'Just Checking In' Messages vs. Value-Led Follow-Up 06:14 - Follow-Up Is About Leading, Not Chasing 08:18 - The Three Phases of Pipeline Most Agencies Ignore 10:23 - Pre-Pipeline: Winning Trust Before a Project Exists 12:28 - Qualification, Ideal Clients, and Avoiding the Wrong Leads 14:32 - Decision Makers, Stakeholders, and Selling in the Light 16:37 - Diagnosis vs. Order-Taking: Acting Like the Expert 18:42 - How to Lead Follow-Up in Pre-Pipeline, Pipeline, and Post-Pipeline 20:46 - Leading Better in Tough Markets: Fixing a Cracked Pipeline Learn More... LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com  About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines.           Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations.           Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies.         Away from work, she’s passionate about food and health. Thu, 29 Jan 2026 00:00:00 -0000 full 49 Tracey Burnett In this conversation, Tracey Burnett discusses the intricacies of managing a sales pipeline, emphasising the importance of follow-up strategies that build relationships and trust. She outlines three critical phases of the pipeline: pre-pipeline, pipeline, and post-pipeline, and provides actionable insights on how to effectively navigate each stage. The conversation highlights the need for understanding prospects' perspectives, qualifying leads, and maintaining relationships even after a project is lost. Ultimately, the focus is on leading the sales process rather than merely chasing opportunities. CHAPTERS 04:09 - Cringey 'Just Checking In' Messages vs. Value-Led Follow-Up 06:14 - Follow-Up Is About Leading, Not Chasing 08:18 - The Three Phases of Pipeline Most Agencies Ignore 10:23 - Pre-Pipeline: Winning Trust Before a Project Exists 12:28 - Qualification, Ideal Clients, and Avoiding the Wrong Leads 14:32 - Decision Makers, Stakeholders, and Selling in the Light 16:37 - Diagnosis vs. Order-Taking: Acting Like the Expert 18:42 - How to Lead Follow-Up in Pre-Pipeline, Pipeline, and Post-Pipeline 20:46 - Leading Better in Tough Markets: Fixing a Cracked Pipeline Learn More... LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com  About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines.           Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations.           Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies.         Away from work, she’s passionate about food and health. In this conversation, Tracey Burnett discusses the intricacies of managing a sales pipeline, emphasising the importance of follow-up strategies that build relationships and trust. She outlines three critical phases of the pipeline: pre-pipeline, pipeline, and post-pipeline, and provides actionable insights on how to effectively navigate each stage. The conversation highlights the need for understanding prospects' perspectives, qualifying leads, and maintaining relationships even after a project is lost. Ultimately, the focus is on leading the sales process rather than merely chasing opportunities.

CHAPTERS

04:09 - Cringey 'Just Checking In' Messages vs. Value-Led Follow-Up

06:14 - Follow-Up Is About Leading, Not Chasing

08:18 - The Three Phases of Pipeline Most Agencies Ignore

10:23 - Pre-Pipeline: Winning Trust Before a Project Exists

12:28 - Qualification, Ideal Clients, and Avoiding the Wrong Leads

14:32 - Decision Makers, Stakeholders, and Selling in the Light

16:37 - Diagnosis vs. Order-Taking: Acting Like the Expert

18:42 - How to Lead Follow-Up in Pre-Pipeline, Pipeline, and Post-Pipeline

20:46 - Leading Better in Tough Markets: Fixing a Cracked Pipeline


Learn More...

LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Got a question? Give me a call: 0044 7877 042 804

Book a call: https://calendly.com/tracey-burnett/triage

Email: tracey@leadstosuccessglobal.com 

About The Host

Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines.

          Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations.

          Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies.

        Away from work, she’s passionate about food and health.

]]> 1291 LinkedIn Reach Is Down. Here’s How Agencies Can Still Generate Leads in 2026 LinkedIn reach is down and for agency founders and new-business teams, it couldn’t have come at a worse time. But here’s the truth: reach was never the metric that brought in clients. In this solo episode, Tracey breaks down what’s changed on LinkedIn in the last 6–12 months, including the shift toward relevance, expertise, and conversation depth and why generic, 'topic-hopping' content is being downgraded. You’ll learn what the platform rewards now, the biggest mistakes creators are making, and a practical system to generate leads consistently in 2026. Inside, you’ll get: - What’s really driving content distribution now  - The old LinkedIn rules that are killing your reach and credibility - How to align your profile and content so LinkedIn improves your content reach - A simple framework for writing posts people save, not just skim - Why comments are the most underrated lead-gen tool and how to optimise your feed to make it easier - How to prospect without spamming: targeted outreach, smart DMs, and using Sales Navigator as a research tool              Learn More...                                                                                                                                                                 LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com  CHAPTERS 00:54 The Algorithm Shift: Relevance over Recency 02:30 Format Changes: Why Carousels and Stories Are Winning 09:37 Is Your Strategy Actually Working? (Consultation Offer) 15:47 The Secret Weapon: Comments as Lead Generation 31:06 The Long-Term Game: Consistency and Relationships ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines.                                                                                                                                                                           Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations.           Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies.         Away from work, she’s passionate about food and health. Thu, 22 Jan 2026 00:00:00 -0000 full 48 Tracey Burnett LinkedIn reach is down and for agency founders and new-business teams, it couldn’t have come at a worse time. But here’s the truth: reach was never the metric that brought in clients. In this solo episode, Tracey breaks down what’s changed on LinkedIn in the last 6–12 months, including the shift toward relevance, expertise, and conversation depth and why generic, 'topic-hopping' content is being downgraded. You’ll learn what the platform rewards now, the biggest mistakes creators are making, and a practical system to generate leads consistently in 2026. Inside, you’ll get: - What’s really driving content distribution now  - The old LinkedIn rules that are killing your reach and credibility - How to align your profile and content so LinkedIn improves your content reach - A simple framework for writing posts people save, not just skim - Why comments are the most underrated lead-gen tool and how to optimise your feed to make it easier - How to prospect without spamming: targeted outreach, smart DMs, and using Sales Navigator as a research tool              Learn More...                                                                                                                                                                 LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com  CHAPTERS 00:54 The Algorithm Shift: Relevance over Recency 02:30 Format Changes: Why Carousels and Stories Are Winning 09:37 Is Your Strategy Actually Working? (Consultation Offer) 15:47 The Secret Weapon: Comments as Lead Generation 31:06 The Long-Term Game: Consistency and Relationships ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines.                                                                                                                                                                           Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations.           Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies.         Away from work, she’s passionate about food and health. LinkedIn reach is down and for agency founders and new-business teams, it couldn’t have come at a worse time. But here’s the truth: reach was never the metric that brought in clients.

In this solo episode, Tracey breaks down what’s changed on LinkedIn in the last 6–12 months, including the shift toward relevance, expertise, and conversation depth and why generic, 'topic-hopping' content is being downgraded. You’ll learn what the platform rewards now, the biggest mistakes creators are making, and a practical system to generate leads consistently in 2026.

Inside, you’ll get:

- What’s really driving content distribution now 

- The old LinkedIn rules that are killing your reach and credibility

- How to align your profile and content so LinkedIn improves your content reach

- A simple framework for writing posts people save, not just skim

- Why comments are the most underrated lead-gen tool and how to optimise your feed to make it easier

- How to prospect without spamming: targeted outreach, smart DMs, and using Sales Navigator as a research tool             

Learn More...                                                                                                                                                                 LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Got a question? Give me a call: 0044 7877 042 804

Book a call: https://calendly.com/tracey-burnett/triage

Email: tracey@leadstosuccessglobal.com 

CHAPTERS

00:54 The Algorithm Shift: Relevance over Recency

02:30 Format Changes: Why Carousels and Stories Are Winning

09:37 Is Your Strategy Actually Working? (Consultation Offer)

15:47 The Secret Weapon: Comments as Lead Generation

31:06 The Long-Term Game: Consistency and Relationships

ABOUT THE HOST

Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines.                                                                                                                                                                

          Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations.

          Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies.

        Away from work, she’s passionate about food and health.

]]> 2090 Agency Success Stories: The Patterns That Actually Drive Growth Five agency owners. Five different journeys. And yet the same growth ingredients kept showing up, loud and clear. In this solo episode, I distil the key lessons from my Agency Success Stories interviews with Trenton Moss, Gilad Bechar, Damon Burton, Jaye Cowle and Dominic Bonnaker. This isn’t a recap. It’s a practical playbook. You’ll hear the patterns that separate agencies that scale (and stay sane) from those that stay busy, chaotic, and stuck: - Why hope, referrals and being good at what you do aren’t a pipeline - What real positioning looks like when the market gets tougher - The commercial awareness and boundaries that protect profit - The business visibility and systems that stop you flying blind - Why culture, leadership and consistency do more heavy lifting for growth than talent And at the end, I’ll let you know exactly which episode to listen to next, depending on what you’re struggling with, or want to know about, right now — pipeline, profitability, positioning, resilience, or consistent marketing. If you want real-world agency growth lessons you can actually apply this week, press play, and then go binge the rest of the series. Chapters 00:00 The Uncomfortable Truth About Agency Planning 02:41 Common Growth Ingredients for Agencies 03:09 Hope is Not a Pipeline 07:23 Positioning and Differentiation 13:32 The Importance of Commercial Awareness 17:01 Systems for Business Visibility 20:32 The Role of Company Culture 23:31 Consistency in Marketing and Selling 33:02 The Playbook for Agency Success About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines. Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations. Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies. Outside work, she’s passionate about food and health. Learn More... LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book Email: tracey@leadstosuccessglobal.com Thu, 15 Jan 2026 00:00:00 -0000 full 47 Tracey Burnett Five agency owners. Five different journeys. And yet the same growth ingredients kept showing up, loud and clear. In this solo episode, I distil the key lessons from my Agency Success Stories interviews with Trenton Moss, Gilad Bechar, Damon Burton, Jaye Cowle and Dominic Bonnaker. This isn’t a recap. It’s a practical playbook. You’ll hear the patterns that separate agencies that scale (and stay sane) from those that stay busy, chaotic, and stuck: - Why hope, referrals and being good at what you do aren’t a pipeline - What real positioning looks like when the market gets tougher - The commercial awareness and boundaries that protect profit - The business visibility and systems that stop you flying blind - Why culture, leadership and consistency do more heavy lifting for growth than talent And at the end, I’ll let you know exactly which episode to listen to next, depending on what you’re struggling with, or want to know about, right now — pipeline, profitability, positioning, resilience, or consistent marketing. If you want real-world agency growth lessons you can actually apply this week, press play, and then go binge the rest of the series. Chapters 00:00 The Uncomfortable Truth About Agency Planning 02:41 Common Growth Ingredients for Agencies 03:09 Hope is Not a Pipeline 07:23 Positioning and Differentiation 13:32 The Importance of Commercial Awareness 17:01 Systems for Business Visibility 20:32 The Role of Company Culture 23:31 Consistency in Marketing and Selling 33:02 The Playbook for Agency Success About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines. Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations. Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies. Outside work, she’s passionate about food and health. Learn More... LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book Email: tracey@leadstosuccessglobal.com Five agency owners. Five different journeys. And yet the same growth ingredients kept showing up, loud and clear.

In this solo episode, I distil the key lessons from my Agency Success Stories interviews with Trenton Moss, Gilad Bechar, Damon Burton, Jaye Cowle and Dominic Bonnaker. This isn’t a recap. It’s a practical playbook.

You’ll hear the patterns that separate agencies that scale (and stay sane) from those that stay busy, chaotic, and stuck:

- Why hope, referrals and being good at what you do aren’t a pipeline

- What real positioning looks like when the market gets tougher

- The commercial awareness and boundaries that protect profit

- The business visibility and systems that stop you flying blind

- Why culture, leadership and consistency do more heavy lifting for growth than talent

And at the end, I’ll let you know exactly which episode to listen to next, depending on what you’re struggling with, or want to know about, right now — pipeline, profitability, positioning, resilience, or consistent marketing.

If you want real-world agency growth lessons you can actually apply this week, press play, and then go binge the rest of the series.

Chapters

00:00 The Uncomfortable Truth About Agency Planning

02:41 Common Growth Ingredients for Agencies

03:09 Hope is Not a Pipeline

07:23 Positioning and Differentiation

13:32 The Importance of Commercial Awareness

17:01 Systems for Business Visibility

20:32 The Role of Company Culture

23:31 Consistency in Marketing and Selling

33:02 The Playbook for Agency Success

About The Host

Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines.

Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations.

Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies.

Outside work, she’s passionate about food and health.

Learn More... LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Got a question? Give me a call: 0044 7877 042 804

Book a call: https://bit.ly/leadstosuccess-book

Email: tracey@leadstosuccessglobal.com

]]> 2349 Why Consistent Marketing Beats Talent Alone in Agency Growth. Dominic Bonaker In this conversation, Dominic Bonaker emphasizes the importance of practical experience in sales, particularly through cold calling, as opposed to theoretical knowledge gained from books. He advocates for embracing discomfort and learning from mistakes as a crucial part of personal and professional growth. CHAPTERS Introduction and Background
- 00:00:00 Pivoting the Business Model
- 00:03:00 The Role of AI and Data
- 00:09:00 Marketing Strategies and Client Relations
- 00:15:00 Advice for Agency Founders
- 00:21:00 ABOUT THE GUEST Dominic Bonaker is the Founder and CEO of Lunar. A data reporting and insights company working with marketing agencies to give their clients better data and clearer next steps. Throughout his time at Lunar he has taken the company from a WordPress agency and pivoted into a successful data and insights company that is now working for clients in 5 countries. LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin https://lunarwp.co.uk/free-data-report/ https://www.linkedin.com/in/dominic-bonaker// Thu, 18 Dec 2025 00:00:00 -0000 full 46 Tracey Burnett In this conversation, Dominic Bonaker emphasizes the importance of practical experience in sales, particularly through cold calling, as opposed to theoretical knowledge gained from books. He advocates for embracing discomfort and learning from mistakes as a crucial part of personal and professional growth. CHAPTERS Introduction and Background
- 00:00:00 Pivoting the Business Model
- 00:03:00 The Role of AI and Data
- 00:09:00 Marketing Strategies and Client Relations
- 00:15:00 Advice for Agency Founders
- 00:21:00 ABOUT THE GUEST Dominic Bonaker is the Founder and CEO of Lunar. A data reporting and insights company working with marketing agencies to give their clients better data and clearer next steps. Throughout his time at Lunar he has taken the company from a WordPress agency and pivoted into a successful data and insights company that is now working for clients in 5 countries. LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin https://lunarwp.co.uk/free-data-report/ https://www.linkedin.com/in/dominic-bonaker// In this conversation, Dominic Bonaker emphasizes the importance of practical experience in sales, particularly through cold calling, as opposed to theoretical knowledge gained from books. He advocates for embracing discomfort and learning from mistakes as a crucial part of personal and professional growth.


CHAPTERS

Introduction and Background
- 00:00:00

Pivoting the Business Model
- 00:03:00

The Role of AI and Data
- 00:09:00

Marketing Strategies and Client Relations
- 00:15:00

Advice for Agency Founders
- 00:21:00


ABOUT THE GUEST

Dominic Bonaker is the Founder and CEO of Lunar. A data reporting and insights company working with marketing agencies to give their clients better data and clearer next steps. Throughout his time at Lunar he has taken the company from a WordPress agency and pivoted into a successful data and insights company that is now working for clients in 5 countries.


LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Got a question? Give me a call: 0044 7877 042 804

Book a call: https://bit.ly/leadstosuccess-book

Email: tracey@leadstosuccessglobal.com

Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales

Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin

https://lunarwp.co.uk/free-data-report/

https://www.linkedin.com/in/dominic-bonaker//

]]> 4389 From 40% Client Loss to £3M+: How Jaye Cowle Built a Resilient Agency in a Tough Market If you’re feeling the squeeze right now with a slower pipeline, cost-cutting clients, AI noise everywhere, this episode is for you. In this episode of “Agency Success Stories. The Inside Track”, I’m joined by Jaye Cowle, founder of performance agency Launch, who has grown her business from high six figures to multi-million revenue in a tough market. We get into: Why so many agencies are “successful despite themselves” The mindset she leans on when the numbers look scary and the practical actions to take when the pipeline is looking empty The unsexy but vital bits you need to run a successful agency : How she builds a people-first, performance-obsessed culture that clients trust and where the team is happy If you want to build and run a secure and successful agency that can handle hard times and still grow, plug in and take notes from Jaye. CHAPTERS 1:20 The COVID Comeback 6:35 Marketing in a Choppy Market 13:17 Navigating The Human Element in Business 20:18 The Power of Mindset 43:16 Surviving COVID With Strong Financial Systems 53:43 The Cancer Diagnosis & Business Impact ABOUT THE GUEST Jaye Cowle is the Founder and CEO of Launch, a performance marketing agency that grows ecommerce and travel brands. Over the past 13 years, she's helped businesses break through growth plateaus by rebalancing short-term performance with long-term brand building, proving you don't have to sacrifice ROAS to build sustainable growth. Launch works with marketing leaders who need a smarter approach to create demand, not just capture it. She's also built Launch on the belief that happy teams deliver better results and the agency's growth and client successes proves it. VALUABLE RESOURCES LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book Email: tracey@leadstosuccessglobal.com. Connect with Jaye: https://www.linkedin.com/in/jayecowle/ and https://launchonline.co.uk/ Thu, 11 Dec 2025 00:00:00 -0000 full Tracey Burnett If you’re feeling the squeeze right now with a slower pipeline, cost-cutting clients, AI noise everywhere, this episode is for you. In this episode of “Agency Success Stories. The Inside Track”, I’m joined by Jaye Cowle, founder of performance agency Launch, who has grown her business from high six figures to multi-million revenue in a tough market. We get into: Why so many agencies are “successful despite themselves” The mindset she leans on when the numbers look scary and the practical actions to take when the pipeline is looking empty The unsexy but vital bits you need to run a successful agency : How she builds a people-first, performance-obsessed culture that clients trust and where the team is happy If you want to build and run a secure and successful agency that can handle hard times and still grow, plug in and take notes from Jaye. CHAPTERS 1:20 The COVID Comeback 6:35 Marketing in a Choppy Market 13:17 Navigating The Human Element in Business 20:18 The Power of Mindset 43:16 Surviving COVID With Strong Financial Systems 53:43 The Cancer Diagnosis & Business Impact ABOUT THE GUEST Jaye Cowle is the Founder and CEO of Launch, a performance marketing agency that grows ecommerce and travel brands. Over the past 13 years, she's helped businesses break through growth plateaus by rebalancing short-term performance with long-term brand building, proving you don't have to sacrifice ROAS to build sustainable growth. Launch works with marketing leaders who need a smarter approach to create demand, not just capture it. She's also built Launch on the belief that happy teams deliver better results and the agency's growth and client successes proves it. VALUABLE RESOURCES LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book Email: tracey@leadstosuccessglobal.com. Connect with Jaye: https://www.linkedin.com/in/jayecowle/ and https://launchonline.co.uk/ If you’re feeling the squeeze right now with a slower pipeline, cost-cutting clients, AI noise everywhere, this episode is for you.

In this episode of “Agency Success Stories. The Inside Track”, I’m joined by Jaye Cowle, founder of performance agency Launch, who has grown her business from high six figures to multi-million revenue in a tough market.

We get into:

Why so many agencies are “successful despite themselves”

The mindset she leans on when the numbers look scary and the practical actions to take when the pipeline is looking empty

The unsexy but vital bits you need to run a successful agency :

How she builds a people-first, performance-obsessed culture that clients trust and where the team is happy

If you want to build and run a secure and successful agency that can handle hard times and still grow, plug in and take notes from Jaye.

CHAPTERS

1:20 The COVID Comeback

6:35 Marketing in a Choppy Market

13:17 Navigating The Human Element in Business

20:18 The Power of Mindset

43:16 Surviving COVID With Strong Financial Systems

53:43 The Cancer Diagnosis & Business Impact


ABOUT THE GUEST

Jaye Cowle is the Founder and CEO of Launch, a performance marketing agency that grows ecommerce and travel brands. Over the past 13 years, she's helped businesses break through growth plateaus by rebalancing short-term performance with long-term brand building, proving you don't have to sacrifice ROAS to build sustainable growth. Launch works with marketing leaders who need a smarter approach to create demand, not just capture it. She's also built Launch on the belief that happy teams deliver better results and the agency's growth and client successes proves it.

VALUABLE RESOURCES

LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Got a question? Give me a call: 0044 7877 042 804

Book a call: https://bit.ly/leadstosuccess-book

Email: tracey@leadstosuccessglobal.com.

Connect with Jaye: https://www.linkedin.com/in/jayecowle/ and https://launchonline.co.uk/

]]> 4930 Value, Reputation, Results: How Damon Burton Achieved Multi Million Agency Growth The third in the limited series, ‘Agency Success Stories. The Inside Track.  Most agencies chase leads, pump money into ads, and still feel like they’re pushing uphill. Damon Burton built SEO National into a multi-million agency without ads, without cold outreach, and without sacrificing his sanity. In this episode, Damon shares how he: Turned a side project into an in-demand SEO agency built on results and reputation Uses simple systems, clear positioning and a ‘no chasing’ rule to attract the right clients Thinks about SEO and AI now and what really matters over the next few years Retains and attracts clients  If you want a calmer, more profitable agency that clients come looking for, this conversation will give you a very different playbook for growth. CHAPTERS 0:31: Introduction of Damon Burton 6:38: The story of outranking a billion-dollar company (ABC/The Bachelor) 14:04: The pivotal decision to document processes (SOPs) 17:34: The value of writing 'Outrank' 28:50: The impact of AI/ChatGPT on SEO LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book Email: tracey@leadstosuccessglobal.com  Damon Burton www.linkedin.com/damonburton www.SEONational.com SEO Book: https://www.freeseobook.com/get-outrank Nearly twenty years ago, this husband and father of three beat a billion dollar company by outranking their website on Google. Since then, he knew he was onto something and went on to author a best selling SEO book, and build an international search engine marketing company that’s worked with Tony Robbins, Russell Brunson, NBA teams, and Inc 5000 & Shark Tank featured businesses. In the two decades+ of running a global team, Burton can speak on how to manage a remote team, as well as dedicating time to family and balancing it all; encouraging his team to prioritize family-first, too. Since founding his company SEO National in 2007, he has been featured in publications including Entrepreneur Magazine, Forbes, BuzzFeed and USA Weekly, and has helped high-profile clients make more in a month than they used to in a year. Thu, 04 Dec 2025 00:00:00 -0000 full 44 Tracey Burnett The third in the limited series, ‘Agency Success Stories. The Inside Track.  Most agencies chase leads, pump money into ads, and still feel like they’re pushing uphill. Damon Burton built SEO National into a multi-million agency without ads, without cold outreach, and without sacrificing his sanity. In this episode, Damon shares how he: Turned a side project into an in-demand SEO agency built on results and reputation Uses simple systems, clear positioning and a ‘no chasing’ rule to attract the right clients Thinks about SEO and AI now and what really matters over the next few years Retains and attracts clients  If you want a calmer, more profitable agency that clients come looking for, this conversation will give you a very different playbook for growth. CHAPTERS 0:31: Introduction of Damon Burton 6:38: The story of outranking a billion-dollar company (ABC/The Bachelor) 14:04: The pivotal decision to document processes (SOPs) 17:34: The value of writing 'Outrank' 28:50: The impact of AI/ChatGPT on SEO LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book Email: tracey@leadstosuccessglobal.com  Damon Burton www.linkedin.com/damonburton www.SEONational.com SEO Book: https://www.freeseobook.com/get-outrank Nearly twenty years ago, this husband and father of three beat a billion dollar company by outranking their website on Google. Since then, he knew he was onto something and went on to author a best selling SEO book, and build an international search engine marketing company that’s worked with Tony Robbins, Russell Brunson, NBA teams, and Inc 5000 & Shark Tank featured businesses. In the two decades+ of running a global team, Burton can speak on how to manage a remote team, as well as dedicating time to family and balancing it all; encouraging his team to prioritize family-first, too. Since founding his company SEO National in 2007, he has been featured in publications including Entrepreneur Magazine, Forbes, BuzzFeed and USA Weekly, and has helped high-profile clients make more in a month than they used to in a year. The third in the limited series, ‘Agency Success Stories. The Inside Track.  Most agencies chase leads, pump money into ads, and still feel like they’re pushing uphill. Damon Burton built SEO National into a multi-million agency without ads, without cold outreach, and without sacrificing his sanity.

In this episode, Damon shares how he:

Turned a side project into an in-demand SEO agency built on results and reputation

Uses simple systems, clear positioning and a ‘no chasing’ rule to attract the right clients

Thinks about SEO and AI now and what really matters over the next few years

Retains and attracts clients 

If you want a calmer, more profitable agency that clients come looking for, this conversation will give you a very different playbook for growth.

CHAPTERS

0:31: Introduction of Damon Burton

6:38: The story of outranking a billion-dollar company (ABC/The Bachelor)

14:04: The pivotal decision to document processes (SOPs)

17:34: The value of writing 'Outrank'

28:50: The impact of AI/ChatGPT on SEO


LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Got a question? Give me a call: 0044 7877 042 804

Book a call: https://bit.ly/leadstosuccess-book

Email: tracey@leadstosuccessglobal.com 

Damon Burton

www.linkedin.com/damonburton www.SEONational.com

SEO Book: https://www.freeseobook.com/get-outrank

Nearly twenty years ago, this husband and father of three beat a billion dollar company by outranking their website on Google. Since then, he knew he was onto something and went on to author a best selling SEO book, and build an international search engine marketing company that’s worked with Tony Robbins, Russell Brunson, NBA teams, and Inc 5000 & Shark Tank featured businesses.

In the two decades+ of running a global team, Burton can speak on how to manage a remote team, as well as dedicating time to family and balancing it all; encouraging his team to prioritize family-first, too.

Since founding his company SEO National in 2007, he has been featured in publications including Entrepreneur Magazine, Forbes, BuzzFeed and USA Weekly, and has helped high-profile clients make more in a month than they used to in a year.

]]> 5227 What It Really Takes to Scale an Agency: Inside World-Renowned Moburst with Gilad Bechar Have you ever fired big-name clients or let go of 80% of your team… on purpose?                                             In this episode of the series 'Agency Success Stories - The Inside Track', I sit down with Gilad Bechar, founder & CEO of world-renowned, mobile-first growth agency Moburst, with clients including Google, YouTube, Uber, Dropbox, Samsung, and more. On the outside, Moburst looks like the dream: global brands, awards, acquisitions. But Gilad takes us behind the scenes to the messy middle: the year they were quietly bleeding cash, and the brutal decisions that followed. Firing big brand clients and cutting the team from 50 to 12 so the agency could survive and the painful reset that led to 230% YOY growth and then triple digit growth using startups as a lab to test ideas fast before rolling them out to giants like Google and Samsung. If you’re an agency or consultancy founder wrestling with profit, positioning, visibility, or the pressure to ‘go bigger’, this conversation is a very real look at what it actually takes to scale an agency that lasts. CHAPTERS The Uncomfortable Truth: Losing Money and Finding the Leak 00:00:44 Moburst Today: A Dynamic Digital Transformation Agency 00:08:16 Building Authority: Conferences, Relationships, and Pipeline 00:17:34 The Digital Strategy: Automating vs. Human Connection 00:36:58 What Makes a Good Acquisition? 00:48:47 90-Day Plan & Final Advice 00:54:19 ABOUT THE GUEST Gilad Bechar is the visionary founder and CEO of Moburst, a world-renowned, mobile-first digital agency that has become a trusted growth partner to some of the most recognizable tech brands on the planet. Over the last eleven years, Gilad has scaled Moburst into a global powerhouse, working with industry leaders such as Google, YouTube, Uber, Discovery, Robinhood, Playtika, Dropbox, and Samsung to unlock breakthrough results in user acquisition, retention, and mobile innovation. With more than 14 years of hands-on experience in brand management, media strategy, consultancy, and startup ecosystems, Gilad is a force in digital marketing. He combines creative ingenuity with deep technical insight. His approach to full-funnel mobile growth is comprehensive, encompassing strategy and creative content as well as performance marketing, product optimization, and growth hacking. His ability to see around corners sets Gilad apart. He identifies the trends, tools, and tactics that give brands a strategic edge in a saturated digital landscape. ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines. Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations. Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies. Outside work, she’s passionate about food and health. LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book Email: tracey@leadstosuccessglobal.com                    Connect with Gilad Bechar: https://www.linkedin.com/in/begilad/ https://www.moburst.com/ Thu, 27 Nov 2025 00:00:00 -0000 full 43 Tracey Burnett Have you ever fired big-name clients or let go of 80% of your team… on purpose?                                             In this episode of the series 'Agency Success Stories - The Inside Track', I sit down with Gilad Bechar, founder & CEO of world-renowned, mobile-first growth agency Moburst, with clients including Google, YouTube, Uber, Dropbox, Samsung, and more. On the outside, Moburst looks like the dream: global brands, awards, acquisitions. But Gilad takes us behind the scenes to the messy middle: the year they were quietly bleeding cash, and the brutal decisions that followed. Firing big brand clients and cutting the team from 50 to 12 so the agency could survive and the painful reset that led to 230% YOY growth and then triple digit growth using startups as a lab to test ideas fast before rolling them out to giants like Google and Samsung. If you’re an agency or consultancy founder wrestling with profit, positioning, visibility, or the pressure to ‘go bigger’, this conversation is a very real look at what it actually takes to scale an agency that lasts. CHAPTERS The Uncomfortable Truth: Losing Money and Finding the Leak 00:00:44 Moburst Today: A Dynamic Digital Transformation Agency 00:08:16 Building Authority: Conferences, Relationships, and Pipeline 00:17:34 The Digital Strategy: Automating vs. Human Connection 00:36:58 What Makes a Good Acquisition? 00:48:47 90-Day Plan & Final Advice 00:54:19 ABOUT THE GUEST Gilad Bechar is the visionary founder and CEO of Moburst, a world-renowned, mobile-first digital agency that has become a trusted growth partner to some of the most recognizable tech brands on the planet. Over the last eleven years, Gilad has scaled Moburst into a global powerhouse, working with industry leaders such as Google, YouTube, Uber, Discovery, Robinhood, Playtika, Dropbox, and Samsung to unlock breakthrough results in user acquisition, retention, and mobile innovation. With more than 14 years of hands-on experience in brand management, media strategy, consultancy, and startup ecosystems, Gilad is a force in digital marketing. He combines creative ingenuity with deep technical insight. His approach to full-funnel mobile growth is comprehensive, encompassing strategy and creative content as well as performance marketing, product optimization, and growth hacking. His ability to see around corners sets Gilad apart. He identifies the trends, tools, and tactics that give brands a strategic edge in a saturated digital landscape. ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines. Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations. Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies. Outside work, she’s passionate about food and health. LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book Email: tracey@leadstosuccessglobal.com                    Connect with Gilad Bechar: https://www.linkedin.com/in/begilad/ https://www.moburst.com/ Have you ever fired big-name clients or let go of 80% of your team… on purpose?                                            

In this episode of the series 'Agency Success Stories - The Inside Track', I sit down with Gilad Bechar, founder & CEO of world-renowned, mobile-first growth agency Moburst, with clients including Google, YouTube, Uber, Dropbox, Samsung, and more.

On the outside, Moburst looks like the dream: global brands, awards, acquisitions. But Gilad takes us behind the scenes to the messy middle: the year they were quietly bleeding cash, and the brutal decisions that followed. Firing big brand clients and cutting the team from 50 to 12 so the agency could survive and the painful reset that led to 230% YOY growth and then triple digit growth using startups as a lab to test ideas fast before rolling them out to giants like Google and Samsung.

If you’re an agency or consultancy founder wrestling with profit, positioning, visibility, or the pressure to ‘go bigger’, this conversation is a very real look at what it actually takes to scale an agency that lasts.


CHAPTERS

The Uncomfortable Truth: Losing Money and Finding the Leak

  • 00:00:44

Moburst Today: A Dynamic Digital Transformation Agency

  • 00:08:16

Building Authority: Conferences, Relationships, and Pipeline

  • 00:17:34

The Digital Strategy: Automating vs. Human Connection

  • 00:36:58

What Makes a Good Acquisition?

  • 00:48:47

90-Day Plan & Final Advice

  • 00:54:19

ABOUT THE GUEST

Gilad Bechar is the visionary founder and CEO of Moburst, a world-renowned, mobile-first digital agency that has become a trusted growth partner to some of the most recognizable tech brands on the planet. Over the last eleven years, Gilad has scaled Moburst into a global powerhouse, working with industry leaders such as Google, YouTube, Uber, Discovery, Robinhood, Playtika, Dropbox, and Samsung to unlock breakthrough results in user acquisition, retention, and mobile innovation.

With more than 14 years of hands-on experience in brand management, media strategy, consultancy, and startup ecosystems, Gilad is a force in digital marketing. He combines creative ingenuity with deep technical insight. His approach to full-funnel mobile growth is comprehensive, encompassing strategy and creative content as well as performance marketing, product optimization, and growth hacking.

His ability to see around corners sets Gilad apart. He identifies the trends, tools, and tactics that give brands a strategic edge in a saturated digital landscape.

ABOUT THE HOST

Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines.

Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations.

Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies. Outside work, she’s passionate about food and health.

LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Got a question? Give me a call: 0044 7877 042 804

Book a call: https://bit.ly/leadstosuccess-book Email: tracey@leadstosuccessglobal.com                    Connect with Gilad Bechar: https://www.linkedin.com/in/begilad/ https://www.moburst.com/

]]> 5496 People Skills, Commercial Awareness, Genius New Business: Trenton Moss's Agency Success Thirteen years of easy inbound… then silence, no new business for six months. Trenton Moss didn’t chase more leads; he built ICP communities that created no-pitch, huge wins, trained his team to lead clients, developed commercial awareness within the team, and added real accountability for himself. This is a playbook for founders who want resilience over roulette, and revenue without the circus. This is the first of a mini series, 'Agency Success Stories: The Inside Track'. CHAPTERS Introduction and Early Days - 00:00:00 Motivation and Starting the Agency - 00:02:18 Content Marketing and Growth - 00:05:50 Building Company Culture - 00:15:02 Client Leadership Program - 00:17:14 Challenges and Resilience - 00:29:36 Advisory Board and External Accountability - 00:41:38 Expanding into the US Market - 00:48:58 Reflections and Future Insights - 00:53:02 ABOUT THE GUEST Trenton Moss built one of the UK’s first UX agencies from scratch, scaled it to £3m, sold it and lived to tell the tale. Then he wrote a bestselling book and started helping agency teams be brilliant with clients. He puts his agency’s success down to one thing - making everyone a leader. As CEO, he built a culture of trust, empowerment and high performance. And it worked. Now at Team Sterka, he helps agency teams lead with more impact - strengthening client relationships, handling tough conversations and growing revenue by up to 35%. What sets Trenton apart is his mix of emotional intelligence and commercial nous, shaped by his experience as a qualified executive coach and former Samaritan. In 2023, he took his kids backpacking across Asia and Africa for six months. He survived hunting in Tanzania, paint fights in India and leech attacks in Borneo. ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines. Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations. Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies. Outside work, she’s passionate about food and health. LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin Thu, 20 Nov 2025 00:00:00 -0000 full 42 Tracey Burnett Thirteen years of easy inbound… then silence, no new business for six months. Trenton Moss didn’t chase more leads; he built ICP communities that created no-pitch, huge wins, trained his team to lead clients, developed commercial awareness within the team, and added real accountability for himself. This is a playbook for founders who want resilience over roulette, and revenue without the circus. This is the first of a mini series, 'Agency Success Stories: The Inside Track'. CHAPTERS Introduction and Early Days - 00:00:00 Motivation and Starting the Agency - 00:02:18 Content Marketing and Growth - 00:05:50 Building Company Culture - 00:15:02 Client Leadership Program - 00:17:14 Challenges and Resilience - 00:29:36 Advisory Board and External Accountability - 00:41:38 Expanding into the US Market - 00:48:58 Reflections and Future Insights - 00:53:02 ABOUT THE GUEST Trenton Moss built one of the UK’s first UX agencies from scratch, scaled it to £3m, sold it and lived to tell the tale. Then he wrote a bestselling book and started helping agency teams be brilliant with clients. He puts his agency’s success down to one thing - making everyone a leader. As CEO, he built a culture of trust, empowerment and high performance. And it worked. Now at Team Sterka, he helps agency teams lead with more impact - strengthening client relationships, handling tough conversations and growing revenue by up to 35%. What sets Trenton apart is his mix of emotional intelligence and commercial nous, shaped by his experience as a qualified executive coach and former Samaritan. In 2023, he took his kids backpacking across Asia and Africa for six months. He survived hunting in Tanzania, paint fights in India and leech attacks in Borneo. ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines. Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations. Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies. Outside work, she’s passionate about food and health. LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin Thirteen years of easy inbound… then silence, no new business for six months. Trenton Moss didn’t chase more leads; he built ICP communities that created no-pitch, huge wins, trained his team to lead clients, developed commercial awareness within the team, and added real accountability for himself.

This is a playbook for founders who want resilience over roulette, and revenue without the circus. This is the first of a mini series, 'Agency Success Stories: The Inside Track'.

CHAPTERS

Introduction and Early Days

- 00:00:00

Motivation and Starting the Agency

- 00:02:18

Content Marketing and Growth

- 00:05:50

Building Company Culture

- 00:15:02

Client Leadership Program

- 00:17:14

Challenges and Resilience

- 00:29:36

Advisory Board and External Accountability

- 00:41:38

Expanding into the US Market

- 00:48:58

Reflections and Future Insights

- 00:53:02

ABOUT THE GUEST

Trenton Moss built one of the UK’s first UX agencies from scratch, scaled it to £3m, sold it and lived to tell the tale. Then he wrote a bestselling book and started helping agency teams be brilliant with clients. He puts his agency’s success down to one thing - making everyone a leader. As CEO, he built a culture of trust, empowerment and high performance. And it worked. Now at Team Sterka, he helps agency teams lead with more impact - strengthening client relationships, handling tough conversations and growing revenue by up to 35%. What sets Trenton apart is his mix of emotional intelligence and commercial nous, shaped by his experience as a qualified executive coach and former Samaritan. In 2023, he took his kids backpacking across Asia and Africa for six months. He survived hunting in Tanzania, paint fights in India and leech attacks in Borneo.

ABOUT THE HOST

Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines.

Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations.

Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies. Outside work, she’s passionate about food and health.

LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Got a question? Give me a call: 0044 7877 042 804

Book a call: https://bit.ly/leadstosuccess-book

Email: tracey@leadstosuccessglobal.com

Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales

Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin

]]> 4061 Father, Fighter, Founder, Designer: Chris Flynn on Saving Aria What would you do if your child’s life depended on money, not science? Aria Flynn is four years old and one-in-8-billion: she has a unique LONP1 mitochondrial mutation with no UK NHS treatment path. Her parents, Chris and Adriana, are looking for solutions. They know exactly where to go to get Aria the help she needs when they have the necessary funds. In this conversation, Chris (founder of Flynn Product Design) shares Aria’s story, and the plan that could change her trajectory: drug repurposing now, ASO development next, and gene therapy in the longer term. The blocker? Funding. If you’re in the ideas business - creatives, founders, producers, researchers, philanthropists - this episode is your brief. We’re looking for: • Introductions to labs, foundations, or major donors • Creative ideas to reach the people who can move millions • Media opportunities to amplify Aria’s story And time matters. CHAPTERS 1 Introduction and Aria's Story
- 00:00:00 2 Understanding Aria's Condition
- 00:03:00 3 Challenges with the NHS
- 00:09:00 4 Global Treatment Options
- 00:15:00 5 The Role of Community Support
- 00:21:00 6 Call to Action and Future Hopes
- 00:27:00 ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines. Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations. Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production, and UX specialists, as well as leadership, HR, and interior design consultancies. Outside work, she’s passionate about food and health. LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book Email: tracey@leadstosuccessglobal.com Donate to Aria: https://www.justgiving.com/campaign/solesurvivor Learn about LONP1: https://www.curelonp1.com/ curelonp1@gmail.com Connect with Chris: https://www.linkedin.com/in/flynnproductdesign/ Thu, 13 Nov 2025 00:00:00 -0000 full 41 Tracey Burnett What would you do if your child’s life depended on money, not science? Aria Flynn is four years old and one-in-8-billion: she has a unique LONP1 mitochondrial mutation with no UK NHS treatment path. Her parents, Chris and Adriana, are looking for solutions. They know exactly where to go to get Aria the help she needs when they have the necessary funds. In this conversation, Chris (founder of Flynn Product Design) shares Aria’s story, and the plan that could change her trajectory: drug repurposing now, ASO development next, and gene therapy in the longer term. The blocker? Funding. If you’re in the ideas business - creatives, founders, producers, researchers, philanthropists - this episode is your brief. We’re looking for: • Introductions to labs, foundations, or major donors • Creative ideas to reach the people who can move millions • Media opportunities to amplify Aria’s story And time matters. CHAPTERS 1 Introduction and Aria's Story
- 00:00:00 2 Understanding Aria's Condition
- 00:03:00 3 Challenges with the NHS
- 00:09:00 4 Global Treatment Options
- 00:15:00 5 The Role of Community Support
- 00:21:00 6 Call to Action and Future Hopes
- 00:27:00 ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines. Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations. Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production, and UX specialists, as well as leadership, HR, and interior design consultancies. Outside work, she’s passionate about food and health. LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book Email: tracey@leadstosuccessglobal.com Donate to Aria: https://www.justgiving.com/campaign/solesurvivor Learn about LONP1: https://www.curelonp1.com/ curelonp1@gmail.com Connect with Chris: https://www.linkedin.com/in/flynnproductdesign/ What would you do if your child’s life depended on money, not science?

Aria Flynn is four years old and one-in-8-billion: she has a unique LONP1 mitochondrial mutation with no UK NHS treatment path. Her parents, Chris and Adriana, are looking for solutions. They know exactly where to go to get Aria the help she needs when they have the necessary funds. In this conversation, Chris (founder of Flynn Product Design) shares Aria’s story, and the plan that could change her trajectory: drug repurposing now, ASO development next, and gene therapy in the longer term. The blocker? Funding.

If you’re in the ideas business - creatives, founders, producers, researchers, philanthropists - this episode is your brief. We’re looking for:

• Introductions to labs, foundations, or major donors

• Creative ideas to reach the people who can move millions

• Media opportunities to amplify Aria’s story

And time matters.


CHAPTERS

1 Introduction and Aria's Story
- 00:00:00

2 Understanding Aria's Condition
- 00:03:00

3 Challenges with the NHS
- 00:09:00

4 Global Treatment Options
- 00:15:00

5 The Role of Community Support
- 00:21:00

6 Call to Action and Future Hopes
- 00:27:00


ABOUT THE HOST

Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines.

Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations.

Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production, and UX specialists, as well as leadership, HR, and interior design consultancies. Outside work, she’s passionate about food and health.

LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Got a question? Give me a call: 0044 7877 042 804

Book a call: https://bit.ly/leadstosuccess-book

Email: tracey@leadstosuccessglobal.com

Donate to Aria: https://www.justgiving.com/campaign/solesurvivor

Learn about LONP1: https://www.curelonp1.com/ curelonp1@gmail.com

Connect with Chris: https://www.linkedin.com/in/flynnproductdesign/


]]> 2179 Position • Profile • Prospect: A Human Playbook for Predictable Pipeline Growth In this episode, Tracey Burnett talks about reducing the reliance on networking and referrals, and how to effectively use human to human, personalised outreach. She emphasises the importance of having a clear target audience to enhance marketing effectiveness and how to gain control over sales and revenue. LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book  Email: tracey@leadstosuccessglobal.com  Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales  Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin Thu, 06 Nov 2025 00:00:00 -0000 full 40 Tracey Burnett In this episode, Tracey Burnett talks about reducing the reliance on networking and referrals, and how to effectively use human to human, personalised outreach. She emphasises the importance of having a clear target audience to enhance marketing effectiveness and how to gain control over sales and revenue. LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book  Email: tracey@leadstosuccessglobal.com  Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales  Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin In this episode, Tracey Burnett talks about reducing the reliance on networking and referrals, and how to effectively use human to human, personalised outreach. She emphasises the importance of having a clear target audience to enhance marketing effectiveness and how to gain control over sales and revenue.

LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Got a question? Give me a call: 0044 7877 042 804

Book a call: https://bit.ly/leadstosuccess-book 

Email: tracey@leadstosuccessglobal.com 

Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales 

Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin

]]> 783 Turn Goals into Clients: How Agencies Build Predictable Pipeline Random acts of marketing won’t build a pipeline. Tracey shows you how to turn clear business goals into clients—by knowing your numbers first. You’ll map projected revenue from existing clients and referrals, track real conversion points (inbound, outreach, proposals, wins, lifetime value), and decide whether your targets are realistic with your current resources. We’ll also cover smart levers: repositioning, repackaging services, adjusting fees, and crafting a brand story that beats “sea of same” sameness. Strategy before tactics. Predictable over hopeful. Listen in and make growth a choice, not a wish. LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin Thu, 30 Oct 2025 00:00:00 -0000 full 39 Tracey Burnett Random acts of marketing won’t build a pipeline. Tracey shows you how to turn clear business goals into clients—by knowing your numbers first. You’ll map projected revenue from existing clients and referrals, track real conversion points (inbound, outreach, proposals, wins, lifetime value), and decide whether your targets are realistic with your current resources. We’ll also cover smart levers: repositioning, repackaging services, adjusting fees, and crafting a brand story that beats “sea of same” sameness. Strategy before tactics. Predictable over hopeful. Listen in and make growth a choice, not a wish. LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin Random acts of marketing won’t build a pipeline. Tracey shows you how to turn clear business goals into clients—by knowing your numbers first. You’ll map projected revenue from existing clients and referrals, track real conversion points (inbound, outreach, proposals, wins, lifetime value), and decide whether your targets are realistic with your current resources. We’ll also cover smart levers: repositioning, repackaging services, adjusting fees, and crafting a brand story that beats “sea of same” sameness. Strategy before tactics. Predictable over hopeful. Listen in and make growth a choice, not a wish.


LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Got a question? Give me a call: 0044 7877 042 804

Book a call: https://bit.ly/leadstosuccess-book

Email: tracey@leadstosuccessglobal.com

Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales

Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin

]]> 751 Unlocking Social Media ROI: The 3C Framework In this episode, Tracey Burnett talks to Andrew Jenkins, CEO of Volterra, discussing the complexities of measuring social media ROI through the three Cs: Community, Content, and Conversion. They explore the importance of authenticity, the role of AI in enhancing creativity, and the significance of personal branding on platforms like LinkedIn. The conversation emphasizes the need for consistency in content creation and the importance of understanding the customer journey to effectively leverage social media for business success. CHAPTERS 00:00 Introduction to Social Media ROI 09:44 The Importance of Community in Social Media 19:47 Building Trust and Engagement on Social Media 29:57 The Balance of Personal and Professional Content 30:35 The Power of Serendipitous Connections 32:04 Automation vs. Autopilot in AI Usage 34:26 Leveraging AI for Content Creation 39:06 Maximizing LinkedIn Company Pages 45:00 Creating Content Efficiently with Leaders 46:31 Consistency is Key for LinkedIn Success 51:14 Setting Realistic Expectations with Clients 57:02 Essential Tools for Social Media Management LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book  Email: tracey@leadstosuccessglobal.com  Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales  Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin Connect with Andrew:https://www.linkedin.com/in/andrewjjenkins/ Buy the Book, Social Media Marketing for Business - https://volterradigital.com/book/  The Low Production High Value Show: https://open.spotify.com/show/38Yn9gdwLtm3jwkLHC1e0a?si=53ae2de85220490b Wed, 22 Oct 2025 23:00:00 -0000 full 38 Tracey Burnett In this episode, Tracey Burnett talks to Andrew Jenkins, CEO of Volterra, discussing the complexities of measuring social media ROI through the three Cs: Community, Content, and Conversion. They explore the importance of authenticity, the role of AI in enhancing creativity, and the significance of personal branding on platforms like LinkedIn. The conversation emphasizes the need for consistency in content creation and the importance of understanding the customer journey to effectively leverage social media for business success. CHAPTERS 00:00 Introduction to Social Media ROI 09:44 The Importance of Community in Social Media 19:47 Building Trust and Engagement on Social Media 29:57 The Balance of Personal and Professional Content 30:35 The Power of Serendipitous Connections 32:04 Automation vs. Autopilot in AI Usage 34:26 Leveraging AI for Content Creation 39:06 Maximizing LinkedIn Company Pages 45:00 Creating Content Efficiently with Leaders 46:31 Consistency is Key for LinkedIn Success 51:14 Setting Realistic Expectations with Clients 57:02 Essential Tools for Social Media Management LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book  Email: tracey@leadstosuccessglobal.com  Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales  Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin Connect with Andrew:https://www.linkedin.com/in/andrewjjenkins/ Buy the Book, Social Media Marketing for Business - https://volterradigital.com/book/  The Low Production High Value Show: https://open.spotify.com/show/38Yn9gdwLtm3jwkLHC1e0a?si=53ae2de85220490b In this episode, Tracey Burnett talks to Andrew Jenkins, CEO of Volterra, discussing the complexities of measuring social media ROI through the three Cs: Community, Content, and Conversion. They explore the importance of authenticity, the role of AI in enhancing creativity, and the significance of personal branding on platforms like LinkedIn. The conversation emphasizes the need for consistency in content creation and the importance of understanding the customer journey to effectively leverage social media for business success.


CHAPTERS

00:00 Introduction to Social Media ROI

09:44 The Importance of Community in Social Media

19:47 Building Trust and Engagement on Social Media

29:57 The Balance of Personal and Professional Content

30:35 The Power of Serendipitous Connections

32:04 Automation vs. Autopilot in AI Usage

34:26 Leveraging AI for Content Creation

39:06 Maximizing LinkedIn Company Pages

45:00 Creating Content Efficiently with Leaders

46:31 Consistency is Key for LinkedIn Success

51:14 Setting Realistic Expectations with Clients

57:02 Essential Tools for Social Media Management


LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Got a question? Give me a call: 0044 7877 042 804

Book a call: https://bit.ly/leadstosuccess-book 

Email: tracey@leadstosuccessglobal.com 

Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales 

Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin

Connect with Andrew:https://www.linkedin.com/in/andrewjjenkins/

Buy the Book, Social Media Marketing for Business - https://volterradigital.com/book/ 

The Low Production High Value Show: https://open.spotify.com/show/38Yn9gdwLtm3jwkLHC1e0a?si=53ae2de85220490b

]]> 3794 Stop Marketing Harder. Start Marketing Smarter In this episode of the Marketing Momentum for Agencies podcast, Tracey Burnett discusses how to market smarter by focusing on clarity and trust rather than simply increasing the volume of marketing efforts. She emphasises the importance of clear messaging, building trust through consistency, and preparing for leads effectively. The conversation highlights the need for agencies to create a seamless client journey and to ensure that their marketing efforts are aligned with their overall messaging and branding. CHAPTERS 00:00 Introduction to Marketing Smarter 02:45 The Importance of Clarity in Marketing 05:03 Building Trust Through Consistency 07:58 Creating a Cohesive Messaging Strategy 10:22 Preparing for Leads and Sales 13:11 Conclusion and Call to Action LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin Wed, 15 Oct 2025 23:00:00 -0000 full 37 Tracey Burnett In this episode of the Marketing Momentum for Agencies podcast, Tracey Burnett discusses how to market smarter by focusing on clarity and trust rather than simply increasing the volume of marketing efforts. She emphasises the importance of clear messaging, building trust through consistency, and preparing for leads effectively. The conversation highlights the need for agencies to create a seamless client journey and to ensure that their marketing efforts are aligned with their overall messaging and branding. CHAPTERS 00:00 Introduction to Marketing Smarter 02:45 The Importance of Clarity in Marketing 05:03 Building Trust Through Consistency 07:58 Creating a Cohesive Messaging Strategy 10:22 Preparing for Leads and Sales 13:11 Conclusion and Call to Action LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin In this episode of the Marketing Momentum for Agencies podcast, Tracey Burnett discusses how to market smarter by focusing on clarity and trust rather than simply increasing the volume of marketing efforts. She emphasises the importance of clear messaging, building trust through consistency, and preparing for leads effectively. The conversation highlights the need for agencies to create a seamless client journey and to ensure that their marketing efforts are aligned with their overall messaging and branding.


CHAPTERS

00:00 Introduction to Marketing Smarter

02:45 The Importance of Clarity in Marketing

05:03 Building Trust Through Consistency

07:58 Creating a Cohesive Messaging Strategy

10:22 Preparing for Leads and Sales

13:11 Conclusion and Call to Action


LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Got a question? Give me a call: 0044 7877 042 804

Book a call: https://bit.ly/leadstosuccess-book

Email: tracey@leadstosuccessglobal.com

Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales

Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin

]]> 1003 Turn Clients Into Advocates: A Practical Playbook for Client Retention & Growth What if your next big growth opportunity isn’t in winning new clients but keeping the ones you already have? In this episode of Marketing Momentum for Agencies, I talk with Remeny Armitage, founder of Brilliant & Human, who has spent 20+ years helping agencies uncover what their clients really think and turning that insight into loyalty, advocacy, and profit. We talk about: - The three biggest mistakes that quietly kill client relationships - How one agency went from 22% to 77% client satisfaction - Why price isn’t why you’re losing pitches and what actually is - The art of onboarding, expectation-setting, and being human in a digital world This is your no-fluff guide to client retention, packed with stories, humour, and actionable ideas you can use right away. CHAPTERS 00:00 The Importance of Client Retention 02:52 Understanding Client Advocacy 05:28 Proactive Client Engagement Strategies 08:16 The Scope of Client Advocacy Services 11:09 Challenges in Client Relationships 13:56 Transformational Impact of Client Feedback 16:30 Building Human Relationships with Clients 19:16 The Role of Communication in Client Retention 22:10 Best Practices for Onboarding Clients 24:38 Addressing Client Expectations 27:20 The Role of AI in Client Relationships 30:03 Final Thoughts on Client Advocacy ABOUT THE GUEST Remeny Armitage is the founder of Brilliant & Human, which she started in 2017 with a mission to humanise business. With nearly two decades of in-house agency experience behind her, she now helps agencies strengthen client relationships, improve performance, and grow with confidence by uncovering what clients really think. She is also the author of the Agency–Client Benchmark Report, a major piece of research based on interviews with agency leaders and clients, exploring the gaps between what agencies believe and what clients truly think and want. ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines. Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations. Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies. Outside work, she’s passionate about food and health. LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin The Agency - Client Benchmark Report, download at www.brilliantandhuman.com Connect with Remeny at https://www.linkedin.com/in/remeny/ Wed, 08 Oct 2025 23:00:00 -0000 full 36 Tracey Burnett What if your next big growth opportunity isn’t in winning new clients but keeping the ones you already have? In this episode of Marketing Momentum for Agencies, I talk with Remeny Armitage, founder of Brilliant & Human, who has spent 20+ years helping agencies uncover what their clients really think and turning that insight into loyalty, advocacy, and profit. We talk about: - The three biggest mistakes that quietly kill client relationships - How one agency went from 22% to 77% client satisfaction - Why price isn’t why you’re losing pitches and what actually is - The art of onboarding, expectation-setting, and being human in a digital world This is your no-fluff guide to client retention, packed with stories, humour, and actionable ideas you can use right away. CHAPTERS 00:00 The Importance of Client Retention 02:52 Understanding Client Advocacy 05:28 Proactive Client Engagement Strategies 08:16 The Scope of Client Advocacy Services 11:09 Challenges in Client Relationships 13:56 Transformational Impact of Client Feedback 16:30 Building Human Relationships with Clients 19:16 The Role of Communication in Client Retention 22:10 Best Practices for Onboarding Clients 24:38 Addressing Client Expectations 27:20 The Role of AI in Client Relationships 30:03 Final Thoughts on Client Advocacy ABOUT THE GUEST Remeny Armitage is the founder of Brilliant & Human, which she started in 2017 with a mission to humanise business. With nearly two decades of in-house agency experience behind her, she now helps agencies strengthen client relationships, improve performance, and grow with confidence by uncovering what clients really think. She is also the author of the Agency–Client Benchmark Report, a major piece of research based on interviews with agency leaders and clients, exploring the gaps between what agencies believe and what clients truly think and want. ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines. Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations. Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies. Outside work, she’s passionate about food and health. LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin The Agency - Client Benchmark Report, download at www.brilliantandhuman.com Connect with Remeny at https://www.linkedin.com/in/remeny/ What if your next big growth opportunity isn’t in winning new clients but keeping the ones you already have?

In this episode of Marketing Momentum for Agencies, I talk with Remeny Armitage, founder of Brilliant & Human, who has spent 20+ years helping agencies uncover what their clients really think and turning that insight into loyalty, advocacy, and profit.

We talk about:

- The three biggest mistakes that quietly kill client relationships

- How one agency went from 22% to 77% client satisfaction

- Why price isn’t why you’re losing pitches and what actually is

- The art of onboarding, expectation-setting, and being human in a digital world

This is your no-fluff guide to client retention, packed with stories, humour, and actionable ideas you can use right away.


CHAPTERS

00:00 The Importance of Client Retention

02:52 Understanding Client Advocacy

05:28 Proactive Client Engagement Strategies

08:16 The Scope of Client Advocacy Services

11:09 Challenges in Client Relationships

13:56 Transformational Impact of Client Feedback

16:30 Building Human Relationships with Clients

19:16 The Role of Communication in Client Retention

22:10 Best Practices for Onboarding Clients

24:38 Addressing Client Expectations

27:20 The Role of AI in Client Relationships

30:03 Final Thoughts on Client Advocacy


ABOUT THE GUEST

Remeny Armitage is the founder of Brilliant & Human, which she started in 2017 with a mission to humanise business. With nearly two decades of in-house agency experience behind her, she now helps agencies strengthen client relationships, improve performance, and grow with confidence by uncovering what clients really think. She is also the author of the Agency–Client Benchmark Report, a major piece of research based on interviews with agency leaders and clients, exploring the gaps between what agencies believe and what clients truly think and want.


ABOUT THE HOST

Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines.

Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations.

Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies. Outside work, she’s passionate about food and health.

LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Got a question? Give me a call: 0044 7877 042 804

Email: tracey@leadstosuccessglobal.com

Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales

Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin

The Agency - Client Benchmark Report, download at www.brilliantandhuman.com

Connect with Remeny at https://www.linkedin.com/in/remeny/

]]> 2986 Boosting Your LinkedIn Post Visibility In this episode, Tracey Burnett delves into the intricacies of the LinkedIn algorithm, sharing insights from recent research to help listeners enhance their post visibility and engagement. She discusses common pitfalls that can hinder reach, such as emoji overload and engagement bait, and offers practical strategies for creating engaging content. Tracey emphasizes the importance of authenticity and building genuine connections on LinkedIn, encouraging listeners to focus on clarity and consistency in their posts. CHAPTERS 00:00 Understanding the LinkedIn Algorithm 02:32 Maximizing Post Visibility 05:16 Engagement Strategies for LinkedIn 07:36 Building Authentic Connections on LinkedIn CONTACT DETAILS LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin Wed, 01 Oct 2025 23:00:00 -0000 full 35 Tracey Burnett In this episode, Tracey Burnett delves into the intricacies of the LinkedIn algorithm, sharing insights from recent research to help listeners enhance their post visibility and engagement. She discusses common pitfalls that can hinder reach, such as emoji overload and engagement bait, and offers practical strategies for creating engaging content. Tracey emphasizes the importance of authenticity and building genuine connections on LinkedIn, encouraging listeners to focus on clarity and consistency in their posts. CHAPTERS 00:00 Understanding the LinkedIn Algorithm 02:32 Maximizing Post Visibility 05:16 Engagement Strategies for LinkedIn 07:36 Building Authentic Connections on LinkedIn CONTACT DETAILS LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin In this episode, Tracey Burnett delves into the intricacies of the LinkedIn algorithm, sharing insights from recent research to help listeners enhance their post visibility and engagement. She discusses common pitfalls that can hinder reach, such as emoji overload and engagement bait, and offers practical strategies for creating engaging content. Tracey emphasizes the importance of authenticity and building genuine connections on LinkedIn, encouraging listeners to focus on clarity and consistency in their posts.


CHAPTERS

00:00

Understanding the LinkedIn Algorithm

02:32

Maximizing Post Visibility

05:16

Engagement Strategies for LinkedIn

07:36

Building Authentic Connections on LinkedIn


CONTACT DETAILS

LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Got a question? Give me a call: 0044 7877 042 804

Email: tracey@leadstosuccessglobal.com

Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales

Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin

]]> 725 Selling Authentically, Pressure-Free Sales with Aleasha Bahr In this episode, Tracey Burnett speaks with sales strategist Aleasha Bahr about the Black Sheep Sales Method, which emphasizes authentic selling without pressure or sleaze. Aleasha shares insights on how to create high-converting sales conversations, the importance of objection prevention, and the role of proposals in the sales process. They discuss when founders should step back from sales, the significance of client retention, and how to build a sales culture in growing companies. The conversation emphasises the importance of communicating value over price and the need to identify your ideal audience to enhance sales outcomes. CHAPTERS 00:00 Introduction to Authentic Sales Strategies 00:59 Understanding the Black Sheep Sales Method 03:48 The Importance of Authenticity in Sales Conversations 07:08 Creating High-Converting Sales Conversations 11:42 Objection Prevention vs. Handling 13:19 The Role of Proposals in Sales 15:35 When to Step Back from Sales as a Founder 23:50 The Importance of Retention in Sales 30:21 Building a Sales Culture in Growing Companies 37:54 Communicating Value Over Price 39:17 Identifying Your Anti-Audience GUEST BIO Aleasha Bahr is the world's #1 authority on Black Sheep Sales. As a sales strategy and messaging expert with 15 years of experience, her proven method has helped sell tens of millions in offers - without acting like a douchebag.   Her approach ditches mainstream sales tactics and helps clients convert up to 80% of leads without pressure or pretending to be someone else. LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com  Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales  Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin  Aleasha Bahr - www.linkedin.com/in/aleashabahr Book: https://blacksheepsalesbook.com Wed, 24 Sep 2025 23:00:00 -0000 full 34 Tracey Burnett In this episode, Tracey Burnett speaks with sales strategist Aleasha Bahr about the Black Sheep Sales Method, which emphasizes authentic selling without pressure or sleaze. Aleasha shares insights on how to create high-converting sales conversations, the importance of objection prevention, and the role of proposals in the sales process. They discuss when founders should step back from sales, the significance of client retention, and how to build a sales culture in growing companies. The conversation emphasises the importance of communicating value over price and the need to identify your ideal audience to enhance sales outcomes. CHAPTERS 00:00 Introduction to Authentic Sales Strategies 00:59 Understanding the Black Sheep Sales Method 03:48 The Importance of Authenticity in Sales Conversations 07:08 Creating High-Converting Sales Conversations 11:42 Objection Prevention vs. Handling 13:19 The Role of Proposals in Sales 15:35 When to Step Back from Sales as a Founder 23:50 The Importance of Retention in Sales 30:21 Building a Sales Culture in Growing Companies 37:54 Communicating Value Over Price 39:17 Identifying Your Anti-Audience GUEST BIO Aleasha Bahr is the world's #1 authority on Black Sheep Sales. As a sales strategy and messaging expert with 15 years of experience, her proven method has helped sell tens of millions in offers - without acting like a douchebag.   Her approach ditches mainstream sales tactics and helps clients convert up to 80% of leads without pressure or pretending to be someone else. LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com  Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales  Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin  Aleasha Bahr - www.linkedin.com/in/aleashabahr Book: https://blacksheepsalesbook.com In this episode, Tracey Burnett speaks with sales strategist Aleasha Bahr about the Black Sheep Sales Method, which emphasizes authentic selling without pressure or sleaze. Aleasha shares insights on how to create high-converting sales conversations, the importance of objection prevention, and the role of proposals in the sales process. They discuss when founders should step back from sales, the significance of client retention, and how to build a sales culture in growing companies. The conversation emphasises the importance of communicating value over price and the need to identify your ideal audience to enhance sales outcomes.


CHAPTERS

00:00 Introduction to Authentic Sales Strategies

00:59 Understanding the Black Sheep Sales Method

03:48 The Importance of Authenticity in Sales Conversations

07:08 Creating High-Converting Sales Conversations

11:42 Objection Prevention vs. Handling

13:19 The Role of Proposals in Sales

15:35 When to Step Back from Sales as a Founder

23:50 The Importance of Retention in Sales

30:21 Building a Sales Culture in Growing Companies

37:54 Communicating Value Over Price

39:17 Identifying Your Anti-Audience

GUEST BIO

Aleasha Bahr is the world's #1 authority on Black Sheep Sales. As a sales strategy and messaging expert with 15 years of experience, her proven method has helped sell tens of millions in offers - without acting like a douchebag.   Her approach ditches mainstream sales tactics and helps clients convert up to 80% of leads without pressure or pretending to be someone else.

LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Got a question? Give me a call: 0044 7877 042 804

Email: tracey@leadstosuccessglobal.com 

Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales 

Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin 

Aleasha Bahr - www.linkedin.com/in/aleashabahr

Book: https://blacksheepsalesbook.com

]]> 3032 Business Development: How to Win Big by Focusing Small Prospecting shouldn’t feel like spinning plates. Yet too many agencies waste hours blasting out generic LinkedIn messages, chasing hundreds of 'leads' that never convert. The truth? More prospects don’t equal more sales. They equal more noise, more wasted time, and fewer wins. In this episode, Tracey Burnett shares her proven '20 Prospect Rule', a focused, account-based approach that helps you build genuine relationships and win better clients. Tracey explains why cutting your bloated list down to 20 dream companies creates clarity, consistency, and results. She also shares creative, audacious outreach examples from sending prospects £1m to custom-fitted shirts and doves! If you want to book more meetings, win more clients, and stop wasting time on dead-end outreach, this episode gives you the recipe for smarter prospecting. CHAPTERS 00:00 The Power of Focused Prospecting 02:37 The 20 Prospect Rule 05:42 Creative Outreach Strategies 08:31 Building Meaningful Relationships ABOUT THE HOST Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Websites: www.leadstosuccessglobal.com www.marketingmomentumforagencies.com Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. www.Wixstudio.com/ Wed, 17 Sep 2025 23:00:00 -0000 full 33 Tracey Burnett Prospecting shouldn’t feel like spinning plates. Yet too many agencies waste hours blasting out generic LinkedIn messages, chasing hundreds of 'leads' that never convert. The truth? More prospects don’t equal more sales. They equal more noise, more wasted time, and fewer wins. In this episode, Tracey Burnett shares her proven '20 Prospect Rule', a focused, account-based approach that helps you build genuine relationships and win better clients. Tracey explains why cutting your bloated list down to 20 dream companies creates clarity, consistency, and results. She also shares creative, audacious outreach examples from sending prospects £1m to custom-fitted shirts and doves! If you want to book more meetings, win more clients, and stop wasting time on dead-end outreach, this episode gives you the recipe for smarter prospecting. CHAPTERS 00:00 The Power of Focused Prospecting 02:37 The 20 Prospect Rule 05:42 Creative Outreach Strategies 08:31 Building Meaningful Relationships ABOUT THE HOST Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Websites: www.leadstosuccessglobal.com www.marketingmomentumforagencies.com Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. www.Wixstudio.com/ Prospecting shouldn’t feel like spinning plates. Yet too many agencies waste hours blasting out generic LinkedIn messages, chasing hundreds of 'leads' that never convert. The truth? More prospects don’t equal more sales. They equal more noise, more wasted time, and fewer wins.

In this episode, Tracey Burnett shares her proven '20 Prospect Rule', a focused, account-based approach that helps you build genuine relationships and win better clients.

Tracey explains why cutting your bloated list down to 20 dream companies creates clarity, consistency, and results. She also shares creative, audacious outreach examples from sending prospects £1m to custom-fitted shirts and doves!

If you want to book more meetings, win more clients, and stop wasting time on dead-end outreach, this episode gives you the recipe for smarter prospecting.

CHAPTERS

00:00 The Power of Focused Prospecting

02:37 The 20 Prospect Rule

05:42 Creative Outreach Strategies

08:31 Building Meaningful Relationships


ABOUT THE HOST

Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett

Got a question? Give me a call: 0044 7877 042 804

Email: tracey@leadstosuccessglobal.com

Websites: www.leadstosuccessglobal.com

www.marketingmomentumforagencies.com

Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. www.Wixstudio.com/

]]> 850 Increase Your Sales with Effective Sales Strategies and Brilliant Tactics - Alice Heiman In this episode, I am talking to Alice Heiman, the number one authority on what CEOs need to know about sales about the gamechangers in sales, mending a faltering sales process, the importance of mindset, the role of the CEO in sales, and bringing the creativity back into sales to make it fun for you and to increase your sales success. In short, how to revolutionise your sales! CHAPTERS 00:00 Introduction to Sales Dynamics 05:33 The CEO's Role in Sales 11:13 Sales Prevention: The CEO's Mindset 16:45 Overcoming Sales Challenges in Modern Times 27:22 Targeting the Right Customers 33:20 Utilizing Intent Data for Sales 41:28 Building Consistency in Sales Practices 46:41 Integrating AI in Sales Effectively 53:00 Understanding Your Customer Deeply ABOUT THE GUEST As Chief Sales Energizer, Alice is internationally known for her expertise in elevating sales to increase valuation for companies with a B2B sale that have exceptional growth potential. Spending her time strategizing with CEOs, company leaders and their sales leadership to build the strategies that find new business and grow existing accounts is her passion. She's also the host of the popular podcast, Sales Talk for CEOs. Alice also serves on the board of several growing companies to energize and elevate their sales. Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Websites: www.leadstosuccessglobal.com www.marketingmomentumforagencies.com Sales Talk for CEOs Podcast - https://aliceheiman.com/podcast/ https://www.linkedin.com/in/aliceheiman/ Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. www.Wixstudio.com/ Wed, 10 Sep 2025 23:00:00 -0000 full 32 Tracey Burnett In this episode, I am talking to Alice Heiman, the number one authority on what CEOs need to know about sales about the gamechangers in sales, mending a faltering sales process, the importance of mindset, the role of the CEO in sales, and bringing the creativity back into sales to make it fun for you and to increase your sales success. In short, how to revolutionise your sales! CHAPTERS 00:00 Introduction to Sales Dynamics 05:33 The CEO's Role in Sales 11:13 Sales Prevention: The CEO's Mindset 16:45 Overcoming Sales Challenges in Modern Times 27:22 Targeting the Right Customers 33:20 Utilizing Intent Data for Sales 41:28 Building Consistency in Sales Practices 46:41 Integrating AI in Sales Effectively 53:00 Understanding Your Customer Deeply ABOUT THE GUEST As Chief Sales Energizer, Alice is internationally known for her expertise in elevating sales to increase valuation for companies with a B2B sale that have exceptional growth potential. Spending her time strategizing with CEOs, company leaders and their sales leadership to build the strategies that find new business and grow existing accounts is her passion. She's also the host of the popular podcast, Sales Talk for CEOs. Alice also serves on the board of several growing companies to energize and elevate their sales. Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Websites: www.leadstosuccessglobal.com www.marketingmomentumforagencies.com Sales Talk for CEOs Podcast - https://aliceheiman.com/podcast/ https://www.linkedin.com/in/aliceheiman/ Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. www.Wixstudio.com/ In this episode, I am talking to Alice Heiman, the number one authority on what CEOs need to know about sales about the gamechangers in sales, mending a faltering sales process, the importance of mindset, the role of the CEO in sales, and bringing the creativity back into sales to make it fun for you and to increase your sales success. In short, how to revolutionise your sales!

CHAPTERS

00:00 Introduction to Sales Dynamics

05:33 The CEO's Role in Sales

11:13 Sales Prevention: The CEO's Mindset

16:45 Overcoming Sales Challenges in Modern Times

27:22 Targeting the Right Customers

33:20 Utilizing Intent Data for Sales

41:28 Building Consistency in Sales Practices

46:41 Integrating AI in Sales Effectively

53:00 Understanding Your Customer Deeply


ABOUT THE GUEST

As Chief Sales Energizer, Alice is internationally known for her expertise in elevating sales to increase valuation for companies with a B2B sale that have exceptional growth potential. Spending her time strategizing with CEOs, company leaders and their sales leadership to build the strategies that find new business and grow existing accounts is her passion. She's also the host of the popular podcast, Sales Talk for CEOs. Alice also serves on the board of several growing companies to energize and elevate their sales.


Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Got a question? Give me a call: 0044 7877 042 804

Email: tracey@leadstosuccessglobal.com Websites: www.leadstosuccessglobal.com www.marketingmomentumforagencies.com Sales Talk for CEOs Podcast - https://aliceheiman.com/podcast/ https://www.linkedin.com/in/aliceheiman/ Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. www.Wixstudio.com/














]]> 4013 Crafting Digital Dreams and Happy Clients with Wix Studio If you are a website designer, or aspiring website designer, then this episode is for you. Tracey Burnett speaks with Karima Williams, the owner of Dreamworth and Co, about her journey in website design and digital marketing. Karima shares her passion for transforming digital spaces. She explains her preference for Wix Studio over other platforms, highlighting its ease of use, functionality, and support. The conversation also covers the benefits of Wix Studio for both designers and clients, including email automation, video hosting, and community resources. Karima emphasises the importance of sharing work and building connections in the industry, and she offers insights into becoming a Wix Legend Partner and the advantages it brings. CHAPTERS 00:00 Karima's Journey to Dreamworth 03:48 Challenges of Entrepreneurship 05:34 Passion for Website Design 09:38 Why Choose Wix Studio? 12:04 Wix Studio's Functionality and Features 15:39 Support and Hosting in Wix Studio 17:18 Email Automation and Marketing 19:21 Video Hosting and Training Resources 23:54 Community and Collaboration 28:46 Becoming a Wix Legend Partner 32:14 Benefits for Designers and Clients 37:46 High Leverage Actions for Designers 42:00 Special Offers and Closing Thoughts GUEST BIO Karima Williams is the owner of Dreamworth and Company formerly known as Dreamworth PR, Philadelphia's leading digital marketing and web design agency. With a passion for elevating online ventures in photography, coaching, and wellness, she specializes in transforming digital spaces into thriving business assets. Since founding Dreamworth  2017, Karima has become a Certified Wix Legend Partner, successfully launching over 100 Wix websites that reflect her commitment to digital innovation. In July 2024, she earned a SEMrush certification for Crafting a Winning SEO Strategy: A Guide for In-House Marketers.  Outside of her work, Karima enjoys active involvement in her church through services and Bible study, and she treasures quality time with family and friends. Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Websites: www.leadstosuccessglobal.com www.marketingmomentumforagencies.com Karima Williams - https://www.linkedin.com/in/karimawilliams/ Link for any Wix website template using code: MM2025 for up to $200 USD off at https://www.dreamworth.co/website-templates Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. www.Wixstudio.com/ Wed, 03 Sep 2025 23:00:00 -0000 full 31 Tracey Burnett If you are a website designer, or aspiring website designer, then this episode is for you. Tracey Burnett speaks with Karima Williams, the owner of Dreamworth and Co, about her journey in website design and digital marketing. Karima shares her passion for transforming digital spaces. She explains her preference for Wix Studio over other platforms, highlighting its ease of use, functionality, and support. The conversation also covers the benefits of Wix Studio for both designers and clients, including email automation, video hosting, and community resources. Karima emphasises the importance of sharing work and building connections in the industry, and she offers insights into becoming a Wix Legend Partner and the advantages it brings. CHAPTERS 00:00 Karima's Journey to Dreamworth 03:48 Challenges of Entrepreneurship 05:34 Passion for Website Design 09:38 Why Choose Wix Studio? 12:04 Wix Studio's Functionality and Features 15:39 Support and Hosting in Wix Studio 17:18 Email Automation and Marketing 19:21 Video Hosting and Training Resources 23:54 Community and Collaboration 28:46 Becoming a Wix Legend Partner 32:14 Benefits for Designers and Clients 37:46 High Leverage Actions for Designers 42:00 Special Offers and Closing Thoughts GUEST BIO Karima Williams is the owner of Dreamworth and Company formerly known as Dreamworth PR, Philadelphia's leading digital marketing and web design agency. With a passion for elevating online ventures in photography, coaching, and wellness, she specializes in transforming digital spaces into thriving business assets. Since founding Dreamworth  2017, Karima has become a Certified Wix Legend Partner, successfully launching over 100 Wix websites that reflect her commitment to digital innovation. In July 2024, she earned a SEMrush certification for Crafting a Winning SEO Strategy: A Guide for In-House Marketers.  Outside of her work, Karima enjoys active involvement in her church through services and Bible study, and she treasures quality time with family and friends. Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Websites: www.leadstosuccessglobal.com www.marketingmomentumforagencies.com Karima Williams - https://www.linkedin.com/in/karimawilliams/ Link for any Wix website template using code: MM2025 for up to $200 USD off at https://www.dreamworth.co/website-templates Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. www.Wixstudio.com/ If you are a website designer, or aspiring website designer, then this episode is for you. Tracey Burnett speaks with Karima Williams, the owner of Dreamworth and Co, about her journey in website design and digital marketing. Karima shares her passion for transforming digital spaces. She explains her preference for Wix Studio over other platforms, highlighting its ease of use, functionality, and support. The conversation also covers the benefits of Wix Studio for both designers and clients, including email automation, video hosting, and community resources. Karima emphasises the importance of sharing work and building connections in the industry, and she offers insights into becoming a Wix Legend Partner and the advantages it brings.

CHAPTERS

00:00 Karima's Journey to Dreamworth

03:48 Challenges of Entrepreneurship

05:34 Passion for Website Design

09:38 Why Choose Wix Studio?

12:04 Wix Studio's Functionality and Features

15:39 Support and Hosting in Wix Studio

17:18 Email Automation and Marketing

19:21 Video Hosting and Training Resources

23:54 Community and Collaboration

28:46 Becoming a Wix Legend Partner

32:14 Benefits for Designers and Clients

37:46 High Leverage Actions for Designers

42:00 Special Offers and Closing Thoughts

GUEST BIO

Karima Williams is the owner of Dreamworth and Company formerly known as Dreamworth PR, Philadelphia's leading digital marketing and web design agency. With a passion for elevating online ventures in photography, coaching, and wellness, she specializes in transforming digital spaces into thriving business assets. Since founding Dreamworth  2017, Karima has become a Certified Wix Legend Partner, successfully launching over 100 Wix websites that reflect her commitment to digital innovation. In July 2024, she earned a SEMrush certification for Crafting a Winning SEO Strategy: A Guide for In-House Marketers.  Outside of her work, Karima enjoys active involvement in her church through services and Bible study, and she treasures quality time with family and friends.

Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Got a question? Give me a call: 0044 7877 042 804

Email: tracey@leadstosuccessglobal.com

Websites: www.leadstosuccessglobal.com

www.marketingmomentumforagencies.com

Karima Williams - https://www.linkedin.com/in/karimawilliams/

Link for any Wix website template using code: MM2025 for up to $200 USD off at https://www.dreamworth.co/website-templates

Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. www.Wixstudio.com/

]]> 3083 AI in Marketing: Transforming Strategies for the Digital Age AI is changing the marketing landscape. Tracey Burnett speaks with Chris Bolton, a marketing expert and founder of Diviner agency. They discuss this evolving landscape of marketing, particularly the impact of AI and the importance of brand differentiation. Chris shares insights on agency growth strategies, the significance of client reviews when trust is more important than ever and introduces his new platform, Prompt Reviews, designed to help businesses gather and manage reviews effectively. The conversation emphasises the need for agencies to adapt to changes in consumer behaviour and the digital marketing environment. CHAPTERS 00:00 Navigating the Changing Marketing Landscape 02:35 The Evolution of Chris Bolton's Career 04:35 The Impact of AI on Marketing Strategies 07:07 SEO vs. Paid Advertising: Making the Right Choice 10:11 The Importance of Brand Differentiation 12:42 Building Trust in Marketing 15:33 Positioning and Passion in Agency Growth 18:08 The Secret Sauce of Diviner.agency 20:56 Key Elements for Agency Success 25:26 Embracing AI in Agency Operations 28:33 The Shift to Fractional Work Models 29:01 The Importance of Client Reviews 34:47 Leveraging Technology for Review Management 40:52 The Challenges of Building an App 45:41 Optimizing Your Google Business Profile ABOUT THE GUEST Chris Bolton has been working at the intersection of brand and digital for over 20 years. First as an SEO strategist at a music startup and then as an executive at a 26 person creative agency that he grew with his brother. In 2024, with the media and marketing environment changing so rapidly, he felt he could be more nimble on his own and founded Diviner, a digital strategy consultancy. More recently, he launched Prompt Reviews, the only review management platform that helps customers and clients write, and publish reviews. Both efforts are focused on helping small businesses win in an environment where the cards are often stacked against them. Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Websites: www.leadstosuccessglobal.com www.marketingmomentumforagencies.com Chris Bolton -  https://www.linkedin.com/in/chris-bolton-a7b146a/ https://promptreviews.app https://diviner.agency Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. www.Wixstudio.com/ Wed, 27 Aug 2025 23:00:00 -0000 full 30 Tracey Burnett AI is changing the marketing landscape. Tracey Burnett speaks with Chris Bolton, a marketing expert and founder of Diviner agency. They discuss this evolving landscape of marketing, particularly the impact of AI and the importance of brand differentiation. Chris shares insights on agency growth strategies, the significance of client reviews when trust is more important than ever and introduces his new platform, Prompt Reviews, designed to help businesses gather and manage reviews effectively. The conversation emphasises the need for agencies to adapt to changes in consumer behaviour and the digital marketing environment. CHAPTERS 00:00 Navigating the Changing Marketing Landscape 02:35 The Evolution of Chris Bolton's Career 04:35 The Impact of AI on Marketing Strategies 07:07 SEO vs. Paid Advertising: Making the Right Choice 10:11 The Importance of Brand Differentiation 12:42 Building Trust in Marketing 15:33 Positioning and Passion in Agency Growth 18:08 The Secret Sauce of Diviner.agency 20:56 Key Elements for Agency Success 25:26 Embracing AI in Agency Operations 28:33 The Shift to Fractional Work Models 29:01 The Importance of Client Reviews 34:47 Leveraging Technology for Review Management 40:52 The Challenges of Building an App 45:41 Optimizing Your Google Business Profile ABOUT THE GUEST Chris Bolton has been working at the intersection of brand and digital for over 20 years. First as an SEO strategist at a music startup and then as an executive at a 26 person creative agency that he grew with his brother. In 2024, with the media and marketing environment changing so rapidly, he felt he could be more nimble on his own and founded Diviner, a digital strategy consultancy. More recently, he launched Prompt Reviews, the only review management platform that helps customers and clients write, and publish reviews. Both efforts are focused on helping small businesses win in an environment where the cards are often stacked against them. Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Websites: www.leadstosuccessglobal.com www.marketingmomentumforagencies.com Chris Bolton -  https://www.linkedin.com/in/chris-bolton-a7b146a/ https://promptreviews.app https://diviner.agency Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. www.Wixstudio.com/ AI is changing the marketing landscape. Tracey Burnett speaks with Chris Bolton, a marketing expert and founder of Diviner agency. They discuss this evolving landscape of marketing, particularly the impact of AI and the importance of brand differentiation. Chris shares insights on agency growth strategies, the significance of client reviews when trust is more important than ever and introduces his new platform, Prompt Reviews, designed to help businesses gather and manage reviews effectively. The conversation emphasises the need for agencies to adapt to changes in consumer behaviour and the digital marketing environment.

CHAPTERS

00:00 Navigating the Changing Marketing Landscape

02:35 The Evolution of Chris Bolton's Career

04:35 The Impact of AI on Marketing Strategies

07:07 SEO vs. Paid Advertising: Making the Right Choice

10:11 The Importance of Brand Differentiation

12:42 Building Trust in Marketing

15:33 Positioning and Passion in Agency Growth

18:08 The Secret Sauce of Diviner.agency

20:56 Key Elements for Agency Success

25:26 Embracing AI in Agency Operations

28:33 The Shift to Fractional Work Models

29:01 The Importance of Client Reviews

34:47 Leveraging Technology for Review Management

40:52 The Challenges of Building an App

45:41 Optimizing Your Google Business Profile

ABOUT THE GUEST

Chris Bolton has been working at the intersection of brand and digital for over 20 years. First as an SEO strategist at a music startup and then as an executive at a 26 person creative agency that he grew with his brother.

In 2024, with the media and marketing environment changing so rapidly, he felt he could be more nimble on his own and founded Diviner, a digital strategy consultancy. More recently, he launched Prompt Reviews, the only review management platform that helps customers and clients write, and publish reviews. Both efforts are focused on helping small businesses win in an environment where the cards are often stacked against them.

Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett

Got a question? Give me a call: 0044 7877 042 804

Email: tracey@leadstosuccessglobal.com

Websites: www.leadstosuccessglobal.com

www.marketingmomentumforagencies.com

Chris Bolton -  https://www.linkedin.com/in/chris-bolton-a7b146a/

https://promptreviews.app

https://diviner.agency

Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. www.Wixstudio.com/

]]> 3572 How to Prepare For, and Win More Pitches - Marcus Elliott Brown In this engaging conversation, Marcus Brown shares his journey from a successful career in communication to founding The Great Pitch Company. Marcus offers valuable insights and practical advice for agencies, to improve their pitching strategies and overall success. He discusses the challenges agencies face in pitching, the importance of emotional connections, and the need for thorough preparation and rehearsals. The conversation also explores the mental health aspects of pitching and the importance of involving the entire team in business development. CHAPTERS 00:00 Introduction and Podcast Success 02:43 Marcus Brown's Journey to The Great Pitch Company 05:17 Understanding The Great Pitch Company 07:50 Challenges in Creative Pitches 10:37 The Pitch Process and Client Engagement 12:57 Preparing for a Winning Pitch 15:39 The Importance of Rehearsals 18:21 Emotional Connection in Pitches 20:44 Prospecting and Qualification Strategies 23:20 Advice for Smaller Agencies 26:10 Mental Health in Pitching 28:23 Final Thoughts and Agency Health Check ABOUT THE GUEST Marcus Brown, Global CEO of The Great Pitch Company, is known as the 'pitch winner', having won some of the toughest pitches in the business during a business development career at some of the world's most prestigious agencies (Saatchi & Saatchi, WPP, Publicis Groupe). In 2018, he founded The Great Pitch Company, specialising in business development, and has rapidly become globally recognised as the experts that independent agencies, networks, or holding companies turn to when looking to win pitches/repitches, both now and over the long term, and achieve profitable business growth. The Great Pitch Company offers a complimentary business development health check for agencies on a first-come, first-served basis. The health check is based on The Great Wheel of Fortune, a proprietary strategic approach used to evaluate an agency's priorities across three Power Growth Drivers: 'existing business', 'marketing', and 'new business'. To apply, please email Marcus@thegreatpitchcompany.com. CONTACT DETAILS Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Websites: www.leadstosuccessglobal.com www.marketingmomentumforagencies.com Marcus Elliot Brown - https://www.linkedin.com/in/marcuselliottbrown/ Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Wixstudio.com/ Thu, 21 Aug 2025 00:00:00 -0000 full 29 Tracey Burnett In this engaging conversation, Marcus Brown shares his journey from a successful career in communication to founding The Great Pitch Company. Marcus offers valuable insights and practical advice for agencies, to improve their pitching strategies and overall success. He discusses the challenges agencies face in pitching, the importance of emotional connections, and the need for thorough preparation and rehearsals. The conversation also explores the mental health aspects of pitching and the importance of involving the entire team in business development. CHAPTERS 00:00 Introduction and Podcast Success 02:43 Marcus Brown's Journey to The Great Pitch Company 05:17 Understanding The Great Pitch Company 07:50 Challenges in Creative Pitches 10:37 The Pitch Process and Client Engagement 12:57 Preparing for a Winning Pitch 15:39 The Importance of Rehearsals 18:21 Emotional Connection in Pitches 20:44 Prospecting and Qualification Strategies 23:20 Advice for Smaller Agencies 26:10 Mental Health in Pitching 28:23 Final Thoughts and Agency Health Check ABOUT THE GUEST Marcus Brown, Global CEO of The Great Pitch Company, is known as the 'pitch winner', having won some of the toughest pitches in the business during a business development career at some of the world's most prestigious agencies (Saatchi & Saatchi, WPP, Publicis Groupe). In 2018, he founded The Great Pitch Company, specialising in business development, and has rapidly become globally recognised as the experts that independent agencies, networks, or holding companies turn to when looking to win pitches/repitches, both now and over the long term, and achieve profitable business growth. The Great Pitch Company offers a complimentary business development health check for agencies on a first-come, first-served basis. The health check is based on The Great Wheel of Fortune, a proprietary strategic approach used to evaluate an agency's priorities across three Power Growth Drivers: 'existing business', 'marketing', and 'new business'. To apply, please email Marcus@thegreatpitchcompany.com. CONTACT DETAILS Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Websites: www.leadstosuccessglobal.com www.marketingmomentumforagencies.com Marcus Elliot Brown - https://www.linkedin.com/in/marcuselliottbrown/ Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Wixstudio.com/ In this engaging conversation, Marcus Brown shares his journey from a successful career in communication to founding The Great Pitch Company. Marcus offers valuable insights and practical advice for agencies, to improve their pitching strategies and overall success. He discusses the challenges agencies face in pitching, the importance of emotional connections, and the need for thorough preparation and rehearsals. The conversation also explores the mental health aspects of pitching and the importance of involving the entire team in business development.

CHAPTERS

00:00 Introduction and Podcast Success

02:43 Marcus Brown's Journey to The Great Pitch Company

05:17 Understanding The Great Pitch Company

07:50 Challenges in Creative Pitches

10:37 The Pitch Process and Client Engagement

12:57 Preparing for a Winning Pitch

15:39 The Importance of Rehearsals

18:21 Emotional Connection in Pitches

20:44 Prospecting and Qualification Strategies

23:20 Advice for Smaller Agencies

26:10 Mental Health in Pitching

28:23 Final Thoughts and Agency Health Check

ABOUT THE GUEST

Marcus Brown, Global CEO of The Great Pitch Company, is known as the 'pitch winner', having won some of the toughest pitches in the business during a business development career at some of the world's most prestigious agencies (Saatchi & Saatchi, WPP, Publicis Groupe).

In 2018, he founded The Great Pitch Company, specialising in business development, and has rapidly become globally recognised as the experts that independent agencies, networks, or holding companies turn to when looking to win pitches/repitches, both now and over the long term, and achieve profitable business growth.

The Great Pitch Company offers a complimentary business development health check for agencies on a first-come, first-served basis. The health check is based on The Great Wheel of Fortune, a proprietary strategic approach used to evaluate an agency's priorities across three Power Growth Drivers: 'existing business', 'marketing', and 'new business'. To apply, please email Marcus@thegreatpitchcompany.com.

CONTACT DETAILS

Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett

Got a question? Give me a call: 0044 7877 042 804

Email: tracey@leadstosuccessglobal.com

Websites:

www.leadstosuccessglobal.com www.marketingmomentumforagencies.com

Marcus Elliot Brown - https://www.linkedin.com/in/marcuselliottbrown/

Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Wixstudio.com/

]]> 3891 Step-by-Step Guide to Creating Custom GPTs for Agencies with Dan Sanchez In this engaging episode, we welcome back Dan Sanchez to explore the fascinating world of Custom GPTs. Discover how these tailored AI models can revolutionize your workflow by automating repetitive tasks and enhancing creativity. Dan shares his expertise on setting up Custom GPTs, offering step-by-step guidance and real-world applications that can benefit marketers and entrepreneurs alike. This episode provides the insights you need to harness the power of Custom GPTs effectively. Tune in to unlock new possibilities with AI-driven innovation. CHAPTERS 01:01: Exploring Custom GPTs with Dan Sanchez 11:44: Leveraging AI for Content Creation and Process Optimisation 16:12: Efficient Podcast Episode Packaging with AI 24:51: Creating a Custom GPT for Podcast Episode Packaging 29:51: Creating Effective Thumbnail Guidelines for Podcasts 37:08: Creative Uses for Custom GPTs in Marketing and Business ABOUT THE GUEST Dan Sanchez is a marketer, educator, and podcast host who helps marketing teams figure out where AI fits, and where it doesn’t. He’s known for breaking down complex ideas into practical strategies and for asking the questions most people are too busy to ask. Through his podcast The AI-Driven Marketer, Dan shares real-world experiments, smart workflows, and honest conversations about what it actually takes to thrive as a marketer in the age of AI. CONTACT DETAILS Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com www.leadstosuccessglobal.com Contact Dan Sanchez at www.danchez.com and https://www.linkedin.com/in/digitalmarketingdan/ Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Visit Wixstudio.com Wed, 13 Aug 2025 23:00:00 -0000 full 28 Tracey Burnett In this engaging episode, we welcome back Dan Sanchez to explore the fascinating world of Custom GPTs. Discover how these tailored AI models can revolutionize your workflow by automating repetitive tasks and enhancing creativity. Dan shares his expertise on setting up Custom GPTs, offering step-by-step guidance and real-world applications that can benefit marketers and entrepreneurs alike. This episode provides the insights you need to harness the power of Custom GPTs effectively. Tune in to unlock new possibilities with AI-driven innovation. CHAPTERS 01:01: Exploring Custom GPTs with Dan Sanchez 11:44: Leveraging AI for Content Creation and Process Optimisation 16:12: Efficient Podcast Episode Packaging with AI 24:51: Creating a Custom GPT for Podcast Episode Packaging 29:51: Creating Effective Thumbnail Guidelines for Podcasts 37:08: Creative Uses for Custom GPTs in Marketing and Business ABOUT THE GUEST Dan Sanchez is a marketer, educator, and podcast host who helps marketing teams figure out where AI fits, and where it doesn’t. He’s known for breaking down complex ideas into practical strategies and for asking the questions most people are too busy to ask. Through his podcast The AI-Driven Marketer, Dan shares real-world experiments, smart workflows, and honest conversations about what it actually takes to thrive as a marketer in the age of AI. CONTACT DETAILS Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com www.leadstosuccessglobal.com Contact Dan Sanchez at www.danchez.com and https://www.linkedin.com/in/digitalmarketingdan/ Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Visit Wixstudio.com In this engaging episode, we welcome back Dan Sanchez to explore the fascinating world of Custom GPTs. Discover how these tailored AI models can revolutionize your workflow by automating repetitive tasks and enhancing creativity. Dan shares his expertise on setting up Custom GPTs, offering step-by-step guidance and real-world applications that can benefit marketers and entrepreneurs alike. This episode provides the insights you need to harness the power of Custom GPTs effectively. Tune in to unlock new possibilities with AI-driven innovation.

CHAPTERS

01:01: Exploring Custom GPTs with Dan Sanchez

11:44: Leveraging AI for Content Creation and Process Optimisation

16:12: Efficient Podcast Episode Packaging with AI

24:51: Creating a Custom GPT for Podcast Episode Packaging

29:51: Creating Effective Thumbnail Guidelines for Podcasts

37:08: Creative Uses for Custom GPTs in Marketing and Business

ABOUT THE GUEST

Dan Sanchez is a marketer, educator, and podcast host who helps marketing teams figure out where AI fits, and where it doesn’t. He’s known for breaking down complex ideas into practical strategies and for asking the questions most people are too busy to ask. Through his podcast The AI-Driven Marketer, Dan shares real-world experiments, smart workflows, and honest conversations about what it actually takes to thrive as a marketer in the age of AI.

CONTACT DETAILS

Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett

Got a question? Give me a call: 0044 7877 042 804

Email: tracey@leadstosuccessglobal.com www.leadstosuccessglobal.com

Contact Dan Sanchez at www.danchez.com and https://www.linkedin.com/in/digitalmarketingdan/

Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Visit Wixstudio.com

]]> 3043 Boost Your Agency's Productivity with AI Agents - Here's How In this episode, we dive into the transformative world of AI agents and their pivotal role in marketing automation. Join us as Dan Sanchez, an AI marketing strategist, unravels the complexities of AI agents, explaining how they streamline workflows, enhance productivity, and revolutionize marketing strategies. Discover practical steps to set up AI agents and explore their potential to autonomously handle tasks, bridging gaps in traditional automation with intelligent solutions. Whether you're a seasoned marketer or new to AI, this episode offers actionable insights to elevate your marketing game. Tune in to learn how AI agents can take the load off your team and drive efficiency in your marketing efforts. CHAPTERS 00:00 Introduction to AI-Driven Marketing 00:57 Dan's Journey into Digital Marketing 04:18 Launching Solo Scaled: Helping Solopreneurs 06:27 Understanding AI Agents 11:19 Practical Applications of AI Agents in Sales and Marketing 23:26 Getting Started with AI Agents 25:44 The Importance of Play in Learning AI 26:49 Establishing Control and Safeguards with AI 28:34 Editing and Refining AI-Generated Content 30:45 Iterating Workflows for Better AI Output 33:49 Training AI: Lessons from Internships 34:12 Understanding AI's Memory: Short-term vs Long-term 41:42 Expanding AI's Role in Marketing and Lead Generation 45:50 Anticipating the Future: ChatGPT-5 and Beyond ABOUT THE GUEST Dan Sanchez is a marketer, educator, and podcast host who helps marketing teams figure out where AI fits, and where it doesn’t. He’s known for breaking down complex ideas into practical strategies and for asking the questions most people are too busy to ask. Through his podcast The AI-Driven Marketer, Dan shares real-world experiments, smart workflows, and honest conversations about what it actually takes to thrive as a marketer in the age of AI. CONTACT DETAILS Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com www.leadstosuccessglobal.com Contact Dan Sanchez at www.danchez.com and https://www.linkedin.com/in/digitalmarketingdan/ Free tool: https://go.danchez.com/instapost Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Visit Wixstudio.com Wed, 06 Aug 2025 23:00:00 -0000 full 27 Tracey Burnett In this episode, we dive into the transformative world of AI agents and their pivotal role in marketing automation. Join us as Dan Sanchez, an AI marketing strategist, unravels the complexities of AI agents, explaining how they streamline workflows, enhance productivity, and revolutionize marketing strategies. Discover practical steps to set up AI agents and explore their potential to autonomously handle tasks, bridging gaps in traditional automation with intelligent solutions. Whether you're a seasoned marketer or new to AI, this episode offers actionable insights to elevate your marketing game. Tune in to learn how AI agents can take the load off your team and drive efficiency in your marketing efforts. CHAPTERS 00:00 Introduction to AI-Driven Marketing 00:57 Dan's Journey into Digital Marketing 04:18 Launching Solo Scaled: Helping Solopreneurs 06:27 Understanding AI Agents 11:19 Practical Applications of AI Agents in Sales and Marketing 23:26 Getting Started with AI Agents 25:44 The Importance of Play in Learning AI 26:49 Establishing Control and Safeguards with AI 28:34 Editing and Refining AI-Generated Content 30:45 Iterating Workflows for Better AI Output 33:49 Training AI: Lessons from Internships 34:12 Understanding AI's Memory: Short-term vs Long-term 41:42 Expanding AI's Role in Marketing and Lead Generation 45:50 Anticipating the Future: ChatGPT-5 and Beyond ABOUT THE GUEST Dan Sanchez is a marketer, educator, and podcast host who helps marketing teams figure out where AI fits, and where it doesn’t. He’s known for breaking down complex ideas into practical strategies and for asking the questions most people are too busy to ask. Through his podcast The AI-Driven Marketer, Dan shares real-world experiments, smart workflows, and honest conversations about what it actually takes to thrive as a marketer in the age of AI. CONTACT DETAILS Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com www.leadstosuccessglobal.com Contact Dan Sanchez at www.danchez.com and https://www.linkedin.com/in/digitalmarketingdan/ Free tool: https://go.danchez.com/instapost Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Visit Wixstudio.com In this episode, we dive into the transformative world of AI agents and their pivotal role in marketing automation. Join us as Dan Sanchez, an AI marketing strategist, unravels the complexities of AI agents, explaining how they streamline workflows, enhance productivity, and revolutionize marketing strategies. Discover practical steps to set up AI agents and explore their potential to autonomously handle tasks, bridging gaps in traditional automation with intelligent solutions. Whether you're a seasoned marketer or new to AI, this episode offers actionable insights to elevate your marketing game. Tune in to learn how AI agents can take the load off your team and drive efficiency in your marketing efforts.

CHAPTERS

00:00 Introduction to AI-Driven Marketing

00:57 Dan's Journey into Digital Marketing

04:18 Launching Solo Scaled: Helping Solopreneurs

06:27 Understanding AI Agents

11:19 Practical Applications of AI Agents in Sales and Marketing

23:26 Getting Started with AI Agents

25:44 The Importance of Play in Learning AI

26:49 Establishing Control and Safeguards with AI

28:34 Editing and Refining AI-Generated Content

30:45 Iterating Workflows for Better AI Output

33:49 Training AI: Lessons from Internships

34:12 Understanding AI's Memory: Short-term vs Long-term

41:42 Expanding AI's Role in Marketing and Lead Generation

45:50 Anticipating the Future: ChatGPT-5 and Beyond

ABOUT THE GUEST

Dan Sanchez is a marketer, educator, and podcast host who helps marketing teams figure out where AI fits, and where it doesn’t. He’s known for breaking down complex ideas into practical strategies and for asking the questions most people are too busy to ask. Through his podcast The AI-Driven Marketer, Dan shares real-world experiments, smart workflows, and honest conversations about what it actually takes to thrive as a marketer in the age of AI.

CONTACT DETAILS

Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Got a question? Give me a call: 0044 7877 042 804

Email: tracey@leadstosuccessglobal.com

www.leadstosuccessglobal.com

Contact Dan Sanchez at www.danchez.com and https://www.linkedin.com/in/digitalmarketingdan/

Free tool: https://go.danchez.com/instapost

Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Visit Wixstudio.com

]]> 3469 Twelve Frank, Actionable Tips and Advice To Improve Your LinkedIn Lead Gen Struggling to get visibility and leads from LinkedIn? Tracey Burnett, a LinkedIn specialist shares 12 actionable tips for improving LinkedIn lead generation and visibility. The discussion emphasises the importance of differentiation, engagement over impressions, consistency in content creation, and leveraging LinkedIn's features effectively. Tracey offers insights on how to build authentic connections, the risks of lead generation automation, and the benefits of newsletters for increased visibility. The episode concludes with a reminder to invest time and effort into building a strong LinkedIn presence but to remember that quantity of content is more important than quantity. CHAPTERS 00:00 Introduction to LinkedIn Lead Generation 02:35 Building Genuine Connections 05:18 Content Strategy and Engagement 07:54 Leveraging LinkedIn Tools and Features 10:58 Final Thoughts and Call to Action CONTACT TRACEY Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Podcast website: www.marketingmomentumforagencies.com Wed, 30 Jul 2025 23:00:00 -0000 full 26 Tracey Burnett Struggling to get visibility and leads from LinkedIn? Tracey Burnett, a LinkedIn specialist shares 12 actionable tips for improving LinkedIn lead generation and visibility. The discussion emphasises the importance of differentiation, engagement over impressions, consistency in content creation, and leveraging LinkedIn's features effectively. Tracey offers insights on how to build authentic connections, the risks of lead generation automation, and the benefits of newsletters for increased visibility. The episode concludes with a reminder to invest time and effort into building a strong LinkedIn presence but to remember that quantity of content is more important than quantity. CHAPTERS 00:00 Introduction to LinkedIn Lead Generation 02:35 Building Genuine Connections 05:18 Content Strategy and Engagement 07:54 Leveraging LinkedIn Tools and Features 10:58 Final Thoughts and Call to Action CONTACT TRACEY Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Podcast website: www.marketingmomentumforagencies.com Struggling to get visibility and leads from LinkedIn? Tracey Burnett, a LinkedIn specialist shares 12 actionable tips for improving LinkedIn lead generation and visibility. The discussion emphasises the importance of differentiation, engagement over impressions, consistency in content creation, and leveraging LinkedIn's features effectively. Tracey offers insights on how to build authentic connections, the risks of lead generation automation, and the benefits of newsletters for increased visibility. The episode concludes with a reminder to invest time and effort into building a strong LinkedIn presence but to remember that quantity of content is more important than quantity.

CHAPTERS

00:00

Introduction to LinkedIn Lead Generation

02:35

Building Genuine Connections

05:18

Content Strategy and Engagement

07:54

Leveraging LinkedIn Tools and Features

10:58

Final Thoughts and Call to Action

CONTACT TRACEY

Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Podcast website: www.marketingmomentumforagencies.com

]]> 995 Follow or Connect on LinkedIn Is there a benefit of having 6 million LinkedIn followers like Gary Vaynerchuk? Find out in this episode, where Tracey Burnett talks about the critical differences between followers and connections on LinkedIn, how to build the numbers, and emphasises the importance of each in building meaningful relationships for networking, lead generation and thought leadership. She shares insights on how to effectively use LinkedIn to enhance visibility and engagement, while also providing actionable strategies for growing a valuable network. CHAPTERS: 00:00 Understanding LinkedIn: Followers vs Connections 05:13 The Importance of Connections in Networking 11:08 Strategies for Building a Valuable Network Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Podcast website: www.marketingmomentumforagencies.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Visit wix.com/studio Wed, 23 Jul 2025 23:00:00 -0000 full 25 Tracey Burnett Is there a benefit of having 6 million LinkedIn followers like Gary Vaynerchuk? Find out in this episode, where Tracey Burnett talks about the critical differences between followers and connections on LinkedIn, how to build the numbers, and emphasises the importance of each in building meaningful relationships for networking, lead generation and thought leadership. She shares insights on how to effectively use LinkedIn to enhance visibility and engagement, while also providing actionable strategies for growing a valuable network. CHAPTERS: 00:00 Understanding LinkedIn: Followers vs Connections 05:13 The Importance of Connections in Networking 11:08 Strategies for Building a Valuable Network Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Podcast website: www.marketingmomentumforagencies.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Visit wix.com/studio Is there a benefit of having 6 million LinkedIn followers like Gary Vaynerchuk? Find out in this episode, where Tracey Burnett talks about the critical differences between followers and connections on LinkedIn, how to build the numbers, and emphasises the importance of each in building meaningful relationships for networking, lead generation and thought leadership. She shares insights on how to effectively use LinkedIn to enhance visibility and engagement, while also providing actionable strategies for growing a valuable network.

CHAPTERS:

00:00 Understanding LinkedIn: Followers vs Connections

05:13 The Importance of Connections in Networking

11:08 Strategies for Building a Valuable Network



Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Podcast website: www.marketingmomentumforagencies.com

Got a question? Give me a call: 0044 7877 042 804

Email: tracey@leadstosuccessglobal.com

Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Visit wix.com/studio

]]> 1012 How to Get a Meeting with Anyone: A Revolution in Human Driven Prospecting Have you ever wondered what would happen if you sent a live pigeon to a Fortune 500 CEO to get a meeting? Or would you like to know about a unique approach to land your dream meetings where response rates have exceeded 300% and ROI soars into the millions of per cent, even with senior people in large businesses? If the answer to those questions is a resounding yes, listen in. Tracey Burnett and Stu Heinecke explore unconventional strategies for getting meetings with high-profile individuals. They discuss the importance of audacity, creativity, and personalisation in outreach efforts, as well as the evolving landscape of sales and marketing in the age of AI. Through engaging anecdotes, highly successful campaigns and practical advice, they highlight how to navigate gatekeepers effectively, avoid spammy tactics, and leverage unique marketing to achieve impressive response rates. It is not only enjoyable, but it’s likely to change the trajectory of your business. CHAPTERS: 00:00 Introduction and Background 01:02 Audacious Strategies for Getting Meetings 05:54 The Cost-Effectiveness of Contact Marketing 11:57 Avoiding Spammy Outreach 15:01 The Power of Personalization in Marketing 22:19 Navigating Gatekeepers and Executive Assistants 28:04 The Role of Creativity in Sales 30:37 Adapting to AI and Digital Changes 36:00 Real-World Applications of Audacity 40:00 Mindset Shifts for Business Owners 41:33 Stories of Audacity in Action 48:00 Final Thoughts and Key Takeaways BEST QUOTES "If you would, open the box carefully, and inside the box is a pigeon." "The thing that's different about contact marketing is that the cost per effort can range wildly." "I think of them as talent scouts or maybe vice president of access." "If you write a letter that accompanies whatever it is you're doing. Nobody's going to find that very interesting." "You should be embracing AI wholeheartedly and approach it with just a daily enormous dose of curiosity." ABOUT THE GUEST: Stu Heinecke is a Wall Street Journal cartoonist, twice nominated Hall of Fame marketer and bestselling author. His latest book, the updated edition of ‘How to Get a Meeting with Anyone’, has been named one of the top 64 sales books of all time, and the #1 sales book ever written on prospecting. Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Podcast website: www.marketingmomentumforagencies.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Visit wix.com/studio Get the first chapter of ‘How to Get a Meeting with Anyone for free at https://stuheinecke.com/ Connect with Stu https://www.linkedin.com/in/stuheinecke/ Wed, 16 Jul 2025 23:00:00 -0000 full 24 Tracey Burnett Have you ever wondered what would happen if you sent a live pigeon to a Fortune 500 CEO to get a meeting? Or would you like to know about a unique approach to land your dream meetings where response rates have exceeded 300% and ROI soars into the millions of per cent, even with senior people in large businesses? If the answer to those questions is a resounding yes, listen in. Tracey Burnett and Stu Heinecke explore unconventional strategies for getting meetings with high-profile individuals. They discuss the importance of audacity, creativity, and personalisation in outreach efforts, as well as the evolving landscape of sales and marketing in the age of AI. Through engaging anecdotes, highly successful campaigns and practical advice, they highlight how to navigate gatekeepers effectively, avoid spammy tactics, and leverage unique marketing to achieve impressive response rates. It is not only enjoyable, but it’s likely to change the trajectory of your business. CHAPTERS: 00:00 Introduction and Background 01:02 Audacious Strategies for Getting Meetings 05:54 The Cost-Effectiveness of Contact Marketing 11:57 Avoiding Spammy Outreach 15:01 The Power of Personalization in Marketing 22:19 Navigating Gatekeepers and Executive Assistants 28:04 The Role of Creativity in Sales 30:37 Adapting to AI and Digital Changes 36:00 Real-World Applications of Audacity 40:00 Mindset Shifts for Business Owners 41:33 Stories of Audacity in Action 48:00 Final Thoughts and Key Takeaways BEST QUOTES "If you would, open the box carefully, and inside the box is a pigeon." "The thing that's different about contact marketing is that the cost per effort can range wildly." "I think of them as talent scouts or maybe vice president of access." "If you write a letter that accompanies whatever it is you're doing. Nobody's going to find that very interesting." "You should be embracing AI wholeheartedly and approach it with just a daily enormous dose of curiosity." ABOUT THE GUEST: Stu Heinecke is a Wall Street Journal cartoonist, twice nominated Hall of Fame marketer and bestselling author. His latest book, the updated edition of ‘How to Get a Meeting with Anyone’, has been named one of the top 64 sales books of all time, and the #1 sales book ever written on prospecting. Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Podcast website: www.marketingmomentumforagencies.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Visit wix.com/studio Get the first chapter of ‘How to Get a Meeting with Anyone for free at https://stuheinecke.com/ Connect with Stu https://www.linkedin.com/in/stuheinecke/ Have you ever wondered what would happen if you sent a live pigeon to a Fortune 500 CEO to get a meeting?

Or would you like to know about a unique approach to land your dream meetings where response rates have exceeded 300% and ROI soars into the millions of per cent, even with senior people in large businesses?

If the answer to those questions is a resounding yes, listen in.

Tracey Burnett and Stu Heinecke explore unconventional strategies for getting meetings with high-profile individuals. They discuss the importance of audacity, creativity, and personalisation in outreach efforts, as well as the evolving landscape of sales and marketing in the age of AI. Through engaging anecdotes, highly successful campaigns and practical advice, they highlight how to navigate gatekeepers effectively, avoid spammy tactics, and leverage unique marketing to achieve impressive response rates.

It is not only enjoyable, but it’s likely to change the trajectory of your business.

CHAPTERS:

00:00

Introduction and Background

01:02

Audacious Strategies for Getting Meetings

05:54

The Cost-Effectiveness of Contact Marketing

11:57

Avoiding Spammy Outreach

15:01

The Power of Personalization in Marketing

22:19

Navigating Gatekeepers and Executive Assistants

28:04

The Role of Creativity in Sales

30:37

Adapting to AI and Digital Changes

36:00

Real-World Applications of Audacity

40:00

Mindset Shifts for Business Owners

41:33

Stories of Audacity in Action

48:00

Final Thoughts and Key Takeaways

BEST QUOTES

"If you would, open the box carefully, and inside the box is a pigeon."

"The thing that's different about contact marketing is that the cost per effort can range wildly."

"I think of them as talent scouts or maybe vice president of access."

"If you write a letter that accompanies whatever it is you're doing. Nobody's going to find that very interesting."

"You should be embracing AI wholeheartedly and approach it with just a daily enormous dose of curiosity."

ABOUT THE GUEST:

Stu Heinecke is a Wall Street Journal cartoonist, twice nominated Hall of Fame marketer and bestselling author. His latest book, the updated edition of ‘How to Get a Meeting with Anyone’, has been named one of the top 64 sales books of all time, and the #1 sales book ever written on prospecting.






Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Podcast website: www.marketingmomentumforagencies.com

Got a question? Give me a call: 0044 7877 042 804

Email: tracey@leadstosuccessglobal.com

Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Visit wix.com/studio

Get the first chapter of ‘How to Get a Meeting with Anyone for free at https://stuheinecke.com/

Connect with Stu https://www.linkedin.com/in/stuheinecke/

]]> 3764 How Strategic Thought Leadership Can Transform Your Marketing and Sales In this conversation, Chris McNeil discusses the concept of strategic thought leadership, emphasizing its importance in today's marketing landscape. He explains how it differs from traditional thought leadership by focusing on audience engagement and the creation of value. CHAPTERS 00:00 Introduction to Strategic Thought Leadership 05:37 Defining Thought Leadership for Small Business Owners 08:40 AI's Role in Thought Leadership 11:17 Creativity and Innovation in Thought Leadership 14:10 Differentiating Through Thought Leadership 17:12 The Nine Building Blocks of Thought Leadership 19:45 Real-World Application of Thought Leadership 22:49 The Future of Thought Leadership and AI 30:34 Understanding Decision-Making in Sales 32:41 The Balance of Personal Branding and Thought Leadership 34:04 The Importance of Front-End Work 36:04 The Hard Work of Thinking 37:38 Embracing Strategic Thought Leadership 38:23 Tailored Client Engagement Strategies 39:50 Navigating the Digital Landscape 41:42 The Impact of Seth Godin's Ideas 43:30 Transforming Email Marketing 46:34 The Creative Side of Thought Leadership 47:28 Common Mistakes in Thought Leadership 49:47 The Human Element in Business ABOUT THE GUEST Chris McNeil is a Strategic Thought Leadership coach, consultant, and trainer  who is pioneering a new discipline of marketing - Strategic Thought Leadership, or STL.  As the creator of the Thaut Process and the upcoming Thaut App, Chris helps agency leaders, consultants, and business innovators develop original frameworks that shape market thinking and establish new category leadership. Through his podcast, Thought Leadership Studio, and his consulting work, he’s on a mission to empower businesses to authentically lead their markets to fresh perspectives that build profits.    Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Podcast website: www.marketingmomentumforagencies.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Visit wix.com/studio Claim your Free introduction to Chris's upcoming book at https://strategicthoughtleadership.com Connect with Chris: https://www.linkedin.com/in/chris-mcneil-chs/ Wed, 09 Jul 2025 23:00:00 -0000 full 23 Tracey Burnett In this conversation, Chris McNeil discusses the concept of strategic thought leadership, emphasizing its importance in today's marketing landscape. He explains how it differs from traditional thought leadership by focusing on audience engagement and the creation of value. CHAPTERS 00:00 Introduction to Strategic Thought Leadership 05:37 Defining Thought Leadership for Small Business Owners 08:40 AI's Role in Thought Leadership 11:17 Creativity and Innovation in Thought Leadership 14:10 Differentiating Through Thought Leadership 17:12 The Nine Building Blocks of Thought Leadership 19:45 Real-World Application of Thought Leadership 22:49 The Future of Thought Leadership and AI 30:34 Understanding Decision-Making in Sales 32:41 The Balance of Personal Branding and Thought Leadership 34:04 The Importance of Front-End Work 36:04 The Hard Work of Thinking 37:38 Embracing Strategic Thought Leadership 38:23 Tailored Client Engagement Strategies 39:50 Navigating the Digital Landscape 41:42 The Impact of Seth Godin's Ideas 43:30 Transforming Email Marketing 46:34 The Creative Side of Thought Leadership 47:28 Common Mistakes in Thought Leadership 49:47 The Human Element in Business ABOUT THE GUEST Chris McNeil is a Strategic Thought Leadership coach, consultant, and trainer  who is pioneering a new discipline of marketing - Strategic Thought Leadership, or STL.  As the creator of the Thaut Process and the upcoming Thaut App, Chris helps agency leaders, consultants, and business innovators develop original frameworks that shape market thinking and establish new category leadership. Through his podcast, Thought Leadership Studio, and his consulting work, he’s on a mission to empower businesses to authentically lead their markets to fresh perspectives that build profits.    Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Podcast website: www.marketingmomentumforagencies.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Visit wix.com/studio Claim your Free introduction to Chris's upcoming book at https://strategicthoughtleadership.com Connect with Chris: https://www.linkedin.com/in/chris-mcneil-chs/ In this conversation, Chris McNeil discusses the concept of strategic thought leadership, emphasizing its importance in today's marketing landscape. He explains how it differs from traditional thought leadership by focusing on audience engagement and the creation of value.

CHAPTERS

00:00

Introduction to Strategic Thought Leadership

05:37

Defining Thought Leadership for Small Business Owners

08:40

AI's Role in Thought Leadership

11:17

Creativity and Innovation in Thought Leadership

14:10

Differentiating Through Thought Leadership

17:12

The Nine Building Blocks of Thought Leadership

19:45

Real-World Application of Thought Leadership

22:49

The Future of Thought Leadership and AI

30:34

Understanding Decision-Making in Sales

32:41

The Balance of Personal Branding and Thought Leadership

34:04

The Importance of Front-End Work

36:04

The Hard Work of Thinking

37:38

Embracing Strategic Thought Leadership

38:23

Tailored Client Engagement Strategies

39:50

Navigating the Digital Landscape

41:42

The Impact of Seth Godin's Ideas

43:30

Transforming Email Marketing

46:34

The Creative Side of Thought Leadership

47:28

Common Mistakes in Thought Leadership

49:47

The Human Element in Business

ABOUT THE GUEST

Chris McNeil is a Strategic Thought Leadership coach, consultant, and trainer  who is pioneering a new discipline of marketing - Strategic Thought Leadership, or STL. 

As the creator of the Thaut Process and the upcoming Thaut App, Chris helps agency leaders, consultants, and business innovators develop original frameworks that shape market thinking and establish new category leadership. Through his podcast, Thought Leadership Studio, and his consulting work, he’s on a mission to empower businesses to authentically lead their markets to fresh perspectives that build profits. 

 

Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Podcast website: www.marketingmomentumforagencies.com

Got a question? Give me a call: 0044 7877 042 804

Email: tracey@leadstosuccessglobal.com

Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Visit wix.com/studio

Claim your Free introduction to Chris's upcoming book at https://strategicthoughtleadership.com

Connect with Chris: https://www.linkedin.com/in/chris-mcneil-chs/

]]> 3552 Accelerating B2B Sales - A Framework for More Meetings, Better Follow-Up, and Predictable Results If you would love to find more prospects, get more sales meetings booked and make more sales, this episode is for you. In this episode Tracey Burnett is talking to Chaz Horn, a sales, marketing, and mindset strategist, author of The B2B Blueprint to Predictable Sales, and founder of Mastery of B2B Sales. He helps entrepreneurs move from selling to serving using his TTABS framework, which aligns sales and marketing into one seamless process, to help his clients generate 40K+ meetings and onboard over 12,000 clients. Chaz shares his transformative journey from being the worst salesperson to becoming a successful leader in B2B sales. Did you know that only 3% of the people you are reaching through your marketing are actually in the market to buy, so how can you get then to raise their hand - Chaz gives you the answer. He also covers how to come at sales from a service angle rather than the less effective direct sales approach. The lively conversation covers ghosting, following up effectively with prospects, how you need both strategy and tactics to win at sales, and how the conversations you have with yourself can impact on your sales figures. Chaz has plenty of great, simple processes to share, that you can use immediately, to get a call booked and sales confirmed, how to drill down in a conversation to get the in depth information you need to support a prospect best and make a sale, how to handle sales calls, move the prospect effortlessly to take the next step - and so much more! CHAPTERS 00:00 From Worst to Best: Chaz's Sales Journey 03:02 The Power of Mindset in Sales 05:56 Bridging the Gap: Sales and Marketing Alignment 09:07 Understanding the Sales Process: The Importance of Systems 11:55 Transforming Lives Through Sales 15:11 The Five Keys to Predictable Sales Growth 18:02 Emotional Intelligence in Sales 21:00 Leadership and Culture in Sales 23:50 Visibility and Attracting Prospects 26:55 Content Strategy for Sales Success 35:23 Maximizing LinkedIn for Lead Generation 39:46 Effective Communication Strategies on LinkedIn 44:09 The Call to Client Framework 51:44 Handling Ghosting and Follow-Up Strategies 59:33 Mindset and Visibility for Sales Success ABOUT THE GUEST Chaz Horn is a sales, marketing, and mindset strategist, author of The B2B Blueprint to Predictable Sales, and founder of Mastery of B2B Sales. He helps entrepreneurs move from selling to serving—using his TTABS framework, which aligns sales and marketing into one seamless process, to help his clients generate 40K+ meetings and onboard over 12,000 clients. With a faith-driven, service-first approach, Chaz empowers B2B leaders to grow predictably, collaborate strategically, and create meaningful impact without burnout through leverage. ABOUT THE HOST Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Podcast website: www.marketingmomentumforagencies.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Visit wix.com/studio https://www.linkedin.com/in/chaz-horn/ Complimentary access to Chaz's book - The B2B Blueprint To Predictable Sales https://chazhorn.com/the-b2b-blueprint-to-predictable-sales Wed, 02 Jul 2025 23:00:00 -0000 full 22 Tracey Burnett If you would love to find more prospects, get more sales meetings booked and make more sales, this episode is for you. In this episode Tracey Burnett is talking to Chaz Horn, a sales, marketing, and mindset strategist, author of The B2B Blueprint to Predictable Sales, and founder of Mastery of B2B Sales. He helps entrepreneurs move from selling to serving using his TTABS framework, which aligns sales and marketing into one seamless process, to help his clients generate 40K+ meetings and onboard over 12,000 clients. Chaz shares his transformative journey from being the worst salesperson to becoming a successful leader in B2B sales. Did you know that only 3% of the people you are reaching through your marketing are actually in the market to buy, so how can you get then to raise their hand - Chaz gives you the answer. He also covers how to come at sales from a service angle rather than the less effective direct sales approach. The lively conversation covers ghosting, following up effectively with prospects, how you need both strategy and tactics to win at sales, and how the conversations you have with yourself can impact on your sales figures. Chaz has plenty of great, simple processes to share, that you can use immediately, to get a call booked and sales confirmed, how to drill down in a conversation to get the in depth information you need to support a prospect best and make a sale, how to handle sales calls, move the prospect effortlessly to take the next step - and so much more! CHAPTERS 00:00 From Worst to Best: Chaz's Sales Journey 03:02 The Power of Mindset in Sales 05:56 Bridging the Gap: Sales and Marketing Alignment 09:07 Understanding the Sales Process: The Importance of Systems 11:55 Transforming Lives Through Sales 15:11 The Five Keys to Predictable Sales Growth 18:02 Emotional Intelligence in Sales 21:00 Leadership and Culture in Sales 23:50 Visibility and Attracting Prospects 26:55 Content Strategy for Sales Success 35:23 Maximizing LinkedIn for Lead Generation 39:46 Effective Communication Strategies on LinkedIn 44:09 The Call to Client Framework 51:44 Handling Ghosting and Follow-Up Strategies 59:33 Mindset and Visibility for Sales Success ABOUT THE GUEST Chaz Horn is a sales, marketing, and mindset strategist, author of The B2B Blueprint to Predictable Sales, and founder of Mastery of B2B Sales. He helps entrepreneurs move from selling to serving—using his TTABS framework, which aligns sales and marketing into one seamless process, to help his clients generate 40K+ meetings and onboard over 12,000 clients. With a faith-driven, service-first approach, Chaz empowers B2B leaders to grow predictably, collaborate strategically, and create meaningful impact without burnout through leverage. ABOUT THE HOST Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Podcast website: www.marketingmomentumforagencies.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Visit wix.com/studio https://www.linkedin.com/in/chaz-horn/ Complimentary access to Chaz's book - The B2B Blueprint To Predictable Sales https://chazhorn.com/the-b2b-blueprint-to-predictable-sales If you would love to find more prospects, get more sales meetings booked and make more sales, this episode is for you.

In this episode Tracey Burnett is talking to Chaz Horn, a sales, marketing, and mindset strategist, author of The B2B Blueprint to Predictable Sales, and founder of Mastery of B2B Sales. He helps entrepreneurs move from selling to serving using his TTABS framework, which aligns sales and marketing into one seamless process, to help his clients generate 40K+ meetings and onboard over 12,000 clients.

Chaz shares his transformative journey from being the worst salesperson to becoming a successful leader in B2B sales.

Did you know that only 3% of the people you are reaching through your marketing are actually in the market to buy, so how can you get then to raise their hand - Chaz gives you the answer.

He also covers how to come at sales from a service angle rather than the less effective direct sales approach.

The lively conversation covers ghosting, following up effectively with prospects, how you need both strategy and tactics to win at sales, and how the conversations you have with yourself can impact on your sales figures.

Chaz has plenty of great, simple processes to share, that you can use immediately, to get a call booked and sales confirmed, how to drill down in a conversation to get the in depth information you need to support a prospect best and make a sale, how to handle sales calls, move the prospect effortlessly to take the next step - and so much more!

CHAPTERS

00:00 From Worst to Best: Chaz's Sales Journey

03:02 The Power of Mindset in Sales

05:56 Bridging the Gap: Sales and Marketing Alignment

09:07 Understanding the Sales Process: The Importance of Systems

11:55 Transforming Lives Through Sales

15:11 The Five Keys to Predictable Sales Growth

18:02 Emotional Intelligence in Sales

21:00 Leadership and Culture in Sales

23:50 Visibility and Attracting Prospects

26:55 Content Strategy for Sales Success

35:23 Maximizing LinkedIn for Lead Generation

39:46 Effective Communication Strategies on LinkedIn

44:09 The Call to Client Framework

51:44 Handling Ghosting and Follow-Up Strategies

59:33 Mindset and Visibility for Sales Success


ABOUT THE GUEST

Chaz Horn is a sales, marketing, and mindset strategist, author of The B2B Blueprint to Predictable Sales, and founder of Mastery of B2B Sales. He helps entrepreneurs move from selling to serving—using his TTABS framework, which aligns sales and marketing into one seamless process, to help his clients generate 40K+ meetings and onboard over 12,000 clients. With a faith-driven, service-first approach, Chaz empowers B2B leaders to grow predictably, collaborate strategically, and create meaningful impact without burnout through leverage.

ABOUT THE HOST

Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Podcast website: www.marketingmomentumforagencies.com

Got a question? Give me a call: 0044 7877 042 804

Email: tracey@leadstosuccessglobal.com

Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Visit wix.com/studio

https://www.linkedin.com/in/chaz-horn/

Complimentary access to Chaz's book - The B2B Blueprint To Predictable Sales https://chazhorn.com/the-b2b-blueprint-to-predictable-sales

]]> 4427 Why Most Agencies Miss Out on Easy New Business Wins and How a CRM Can Help Is your agency still juggling spreadsheets? Wondering if a CRM is really worth the time and trouble? In this episode Tracey Burnett chats with Rob Manne, founder of Inflectiv.co, about the real-world power of CRM systems for creative and marketing agencies. Rob draws on decades of agency and sales experience to reveal: - Why most agencies miss out on easy growth (and how to fix it) - How to move beyond “random acts of marketing” to a repeatable, data-driven process - The right (and wrong) ways to use newsletters, lead magnets, and nurture sequences - Creative strategies for building and managing relationships without losing your personal touch - How both big and small agencies can use CRM insights to win more pitches and keep clients coming back Whether you’re a solo founder or managing a growing team, you’ll walk away with practical, no-nonsense tips for using tech to supercharge your sales, marketing, and client retention. Ready to stop guessing and start growing? Tune in and get inspired! Chapters 00:00 Rob's Journey in Marketing and Sales 05:21 The Importance of Data in Marketing 12:15 The Role of Newsletters in Marketing 24:33 The Value of CRM for Small Agencies 30:03 Leveraging CRM for Business Development 35:10 Lessons from Big Agencies for Small Agencies 40:02 Creative Approaches to New Business Development 50:31 Leveraging Existing Clients for Growth 58:08 Final Thoughts on Technology and Growth About Rob Manne As the Founder of Inflectiv, Rob partners with growing companies who are frustrated that their website, marketing, and sales investments aren’t translating into revenue. Inflectiv implements and optimizes HubSpot and other growth platforms to enhance productivity, convert customers faster, and generate data for better forecasting, decision-making, and ROI. Prior to Inflectiv, Rob was an award-winning marketing communications and sales practitioner at Interbrand, Edelman, Rogers, and Cohn & Wolfe. Rob is based in Toronto, Canada, has two teenage daughters, and loves washing dishes. Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Podcast website: www.marketingmomentumforagencies.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Rob Manne - https://www.linkedin.com/in/robmanne/ Link to Free HubSpot diagnostic - https://inflectiv.co/free-hubspot-diagnostic/ Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Visit wix.com/studio Fri, 27 Jun 2025 15:25:00 -0000 full 21 Tracey Burnett Is your agency still juggling spreadsheets? Wondering if a CRM is really worth the time and trouble? In this episode Tracey Burnett chats with Rob Manne, founder of Inflectiv.co, about the real-world power of CRM systems for creative and marketing agencies. Rob draws on decades of agency and sales experience to reveal: - Why most agencies miss out on easy growth (and how to fix it) - How to move beyond “random acts of marketing” to a repeatable, data-driven process - The right (and wrong) ways to use newsletters, lead magnets, and nurture sequences - Creative strategies for building and managing relationships without losing your personal touch - How both big and small agencies can use CRM insights to win more pitches and keep clients coming back Whether you’re a solo founder or managing a growing team, you’ll walk away with practical, no-nonsense tips for using tech to supercharge your sales, marketing, and client retention. Ready to stop guessing and start growing? Tune in and get inspired! Chapters 00:00 Rob's Journey in Marketing and Sales 05:21 The Importance of Data in Marketing 12:15 The Role of Newsletters in Marketing 24:33 The Value of CRM for Small Agencies 30:03 Leveraging CRM for Business Development 35:10 Lessons from Big Agencies for Small Agencies 40:02 Creative Approaches to New Business Development 50:31 Leveraging Existing Clients for Growth 58:08 Final Thoughts on Technology and Growth About Rob Manne As the Founder of Inflectiv, Rob partners with growing companies who are frustrated that their website, marketing, and sales investments aren’t translating into revenue. Inflectiv implements and optimizes HubSpot and other growth platforms to enhance productivity, convert customers faster, and generate data for better forecasting, decision-making, and ROI. Prior to Inflectiv, Rob was an award-winning marketing communications and sales practitioner at Interbrand, Edelman, Rogers, and Cohn & Wolfe. Rob is based in Toronto, Canada, has two teenage daughters, and loves washing dishes. Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Podcast website: www.marketingmomentumforagencies.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Rob Manne - https://www.linkedin.com/in/robmanne/ Link to Free HubSpot diagnostic - https://inflectiv.co/free-hubspot-diagnostic/ Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Visit wix.com/studio Is your agency still juggling spreadsheets? Wondering if a CRM is really worth the time and trouble? In this episode Tracey Burnett chats with Rob Manne, founder of Inflectiv.co, about the real-world power of CRM systems for creative and marketing agencies.

Rob draws on decades of agency and sales experience to reveal:

- Why most agencies miss out on easy growth (and how to fix it)

- How to move beyond “random acts of marketing” to a repeatable, data-driven process

- The right (and wrong) ways to use newsletters, lead magnets, and nurture sequences

- Creative strategies for building and managing relationships without losing your personal touch

- How both big and small agencies can use CRM insights to win more pitches and keep clients coming back

Whether you’re a solo founder or managing a growing team, you’ll walk away with practical, no-nonsense tips for using tech to supercharge your sales, marketing, and client retention.

Ready to stop guessing and start growing? Tune in and get inspired!

Chapters

00:00

Rob's Journey in Marketing and Sales

05:21

The Importance of Data in Marketing

12:15

The Role of Newsletters in Marketing

24:33

The Value of CRM for Small Agencies

30:03

Leveraging CRM for Business Development

35:10

Lessons from Big Agencies for Small Agencies

40:02

Creative Approaches to New Business Development

50:31

Leveraging Existing Clients for Growth

58:08

Final Thoughts on Technology and Growth

About Rob Manne

As the Founder of Inflectiv, Rob partners with growing companies who are frustrated that their website, marketing, and sales investments aren’t translating into revenue.

Inflectiv implements and optimizes HubSpot and other growth platforms to enhance productivity, convert customers faster, and generate data for better forecasting, decision-making, and ROI.

Prior to Inflectiv, Rob was an award-winning marketing communications and sales practitioner at Interbrand, Edelman, Rogers, and Cohn & Wolfe.

Rob is based in Toronto, Canada, has two teenage daughters, and loves washing dishes.


Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Podcast website: www.marketingmomentumforagencies.com

Got a question? Give me a call: 0044 7877 042 804

Email: tracey@leadstosuccessglobal.com Rob Manne - https://www.linkedin.com/in/robmanne/ Link to Free HubSpot diagnostic - https://inflectiv.co/free-hubspot-diagnostic/

Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Visit wix.com/studio

]]> 4077 Get Your Sales Mojo Back & Captivate Your Most Important Prospects. In this episode, Tracey delves into the critical role of sales in driving business growth for marketing agencies. With a focus on the current challenges agency owners face, including declining profits and low confidence, Tracey encourages listeners to rethink their approach to lead generation and sales. Tracey emphasises the importance of creativity and personalisation in outreach, advocating for a shift from mass marketing to a more targeted, human-to-human strategy.  KEY TAKEAWAYS Agency owners need to adopt a more positive mindset towards sales and new business activities, as many are currently feeling demotivated and overwhelmed by challenges such as increased competition and longer sales cycles. A differentiated proposition significantly impacts conversion rates. Agencies that can articulate what makes them unique are more likely to convert leads into clients. Emphasising personalised outreach over mass marketing is crucial. Building genuine relationships and understanding the specific needs of potential clients can lead to more effective engagement. To stand out, agencies should think outside the box when reaching out to prospects. Unique and personalised approaches, such as sending thoughtful gifts or tailored messages, can capture attention and foster connections. Regularly measuring and analysing marketing and sales activities is essential for improvement. Consistency in outreach efforts and a commitment to a well-defined strategy can lead to better results over time. BEST MOMENTS "If what you're doing at the moment isn't giving you the leads and new clients you need, then it's time to do something different to think outside of the box." "The one thing that has the biggest impact on conversion rates is how clearly differentiated your proposition is." "The goal has to be to fill those coffers so you can rest easier." "You need to be creative in our approach, surprising and captivating our prospects." "You don't need to be better. You need to be different."  HOST BIO Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't. Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience. Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY. She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results. Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Podcast website: www.marketingmomentumforagencies.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Visit wix.com/studio This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/ Thu, 19 Jun 2025 00:00:00 -0000 full 20 Tracey Burnett In this episode, Tracey delves into the critical role of sales in driving business growth for marketing agencies. With a focus on the current challenges agency owners face, including declining profits and low confidence, Tracey encourages listeners to rethink their approach to lead generation and sales. Tracey emphasises the importance of creativity and personalisation in outreach, advocating for a shift from mass marketing to a more targeted, human-to-human strategy.  KEY TAKEAWAYS Agency owners need to adopt a more positive mindset towards sales and new business activities, as many are currently feeling demotivated and overwhelmed by challenges such as increased competition and longer sales cycles. A differentiated proposition significantly impacts conversion rates. Agencies that can articulate what makes them unique are more likely to convert leads into clients. Emphasising personalised outreach over mass marketing is crucial. Building genuine relationships and understanding the specific needs of potential clients can lead to more effective engagement. To stand out, agencies should think outside the box when reaching out to prospects. Unique and personalised approaches, such as sending thoughtful gifts or tailored messages, can capture attention and foster connections. Regularly measuring and analysing marketing and sales activities is essential for improvement. Consistency in outreach efforts and a commitment to a well-defined strategy can lead to better results over time. BEST MOMENTS "If what you're doing at the moment isn't giving you the leads and new clients you need, then it's time to do something different to think outside of the box." "The one thing that has the biggest impact on conversion rates is how clearly differentiated your proposition is." "The goal has to be to fill those coffers so you can rest easier." "You need to be creative in our approach, surprising and captivating our prospects." "You don't need to be better. You need to be different."  HOST BIO Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't. Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience. Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY. She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results. Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Podcast website: www.marketingmomentumforagencies.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Visit wix.com/studio This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/ In this episode, Tracey delves into the critical role of sales in driving business growth for marketing agencies. With a focus on the current challenges agency owners face, including declining profits and low confidence, Tracey encourages listeners to rethink their approach to lead generation and sales. Tracey emphasises the importance of creativity and personalisation in outreach, advocating for a shift from mass marketing to a more targeted, human-to-human strategy. 


KEY TAKEAWAYS

  • Agency owners need to adopt a more positive mindset towards sales and new business activities, as many are currently feeling demotivated and overwhelmed by challenges such as increased competition and longer sales cycles.

  • A differentiated proposition significantly impacts conversion rates. Agencies that can articulate what makes them unique are more likely to convert leads into clients.

  • Emphasising personalised outreach over mass marketing is crucial. Building genuine relationships and understanding the specific needs of potential clients can lead to more effective engagement.

  • To stand out, agencies should think outside the box when reaching out to prospects. Unique and personalised approaches, such as sending thoughtful gifts or tailored messages, can capture attention and foster connections.

  • Regularly measuring and analysing marketing and sales activities is essential for improvement. Consistency in outreach efforts and a commitment to a well-defined strategy can lead to better results over time.

BEST MOMENTS

"If what you're doing at the moment isn't giving you the leads and new clients you need, then it's time to do something different to think outside of the box."

"The one thing that has the biggest impact on conversion rates is how clearly differentiated your proposition is."

"The goal has to be to fill those coffers so you can rest easier."

"You need to be creative in our approach, surprising and captivating our prospects."

"You don't need to be better. You need to be different." 

HOST BIO

Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't.

Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience.

Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY.

She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results.

Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Podcast website: www.marketingmomentumforagencies.com

Got a question? Give me a call: 0044 7877 042 804

Email: tracey@leadstosuccessglobal.com

Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Visit wix.com/studio

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/


]]> 1401 Stand out or Lose Out - The Power of Specialisation https://omny.fm/shows/marketing-momentum-for-agencies/stand-out-or-lose-out-the-power-of-specialisation In this episode, Tracey Burnett dives deep into the single most powerful lever for agency growth: specialisation. Whether you call it niching, positioning, or differentiation, this is about carving out a space in the market where your agency isn’t just another option, you are the option. Find out why agencies with a clear specialism grow 2.5x faster than generalists and can command fees up to 40% higher. You’ll hear the hard-hitting stats: agencies that specialise see, on average, a 26% increase in overall fee income and gross profits soaring above 61%. But more importantly, you’ll get practical, actionable steps for defining your niche, sharpening your positioning, and building a reputation that makes your agency one of only a few that your perfect prospects consider. By the end of this episode, you’ll be inspired and equipped to review just how unique your agency really is and ready to take bold steps to stand out in a crowded market. Don’t let your agency get lost in the crowd. Tune in and learn how to stand out, or risk missing out. KEY TAKEAWAYS Specialising in a specific niche or market is crucial for agencies to stand out among competitors. It allows them to be seen as the go-to option rather than just another choice. Agencies that define their specialisation grow two and a half times faster than generalists and can command fees up to 40% higher. Specialisation leads to increased overall fee income and gross profit. Defining the target audience is essential. This includes analysing demographics, psychographics, and purchasing behaviours to tailor services effectively. Identifying proprietary processes, unique methodologies, and zones of expertise helps agencies differentiate themselves from competitors and adds value to their offerings. Founders often struggle to see their own blind spots regarding specialisation. Seeking outside opinions can provide valuable insights and help clarify positioning in the market. BEST MOMENTS "If you try to talk to everyone, your message is going to get diluted. It becomes a bit vanilla, and nobody really craves vanilla."  "Agencies with a clear specialisation or specialism grow two and a half times faster than generalists and they command fees up to 40% higher." "Specialising isn't about limiting yourself; it's about making yourself irreplaceable." "There's a bakery in Paris that only makes gluten-free vegan croissants. That's the power of specialisation." "Fortune favours the focused." HOST BIO Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't. Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience. Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY. She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results. Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Podcast website: www.marketingmomentumforagencies.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Visit wix.com/studio This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/ Grow Your Business: https://www.leadstosuccessglobal.com/ Wed, 11 Jun 2025 23:00:00 -0000 Stand out or Lose Out - The Power of Specialisation full 19 Tracey Burnett In this episode, Tracey Burnett dives deep into the single most powerful lever for agency growth: specialisation. Whether you call it niching, positioning, or differentiation, this is about carving out a space in the market where your agency isn’t just another option, you are the option. Find out why agencies with a clear specialism grow 2.5x faster than generalists and can command fees up to 40% higher. You’ll hear the hard-hitting stats: agencies that specialise see, on average, a 26% increase in overall fee income and gross profits soaring above 61%. But more importantly, you’ll get practical, actionable steps for defining your niche, sharpening your positioning, and building a reputation that makes your agency one of only a few that your perfect prospects consider. By the end of this episode, you’ll be inspired and equipped to review just how unique your agency really is and ready to take bold steps to stand out in a crowded market. Don’t let your agency get lost in the crowd. Tune in and learn how to stand out, or risk missing out. KEY TAKEAWAYS Specialising in a specific niche or market is crucial for agencies to stand out among competitors. It allows them to be seen as the go-to option rather than just another choice. Agencies that define their specialisation grow two and a half times faster than generalists and can command fees up to 40% higher. Specialisation leads to increased overall fee income and gross profit. Defining the target audience is essential. This includes analysing demographics, psychographics, and purchasing behaviours to tailor services effectively. Identifying proprietary processes, unique methodologies, and zones of expertise helps agencies differentiate themselves from competitors and adds value to their offerings. Founders often struggle to see their own blind spots regarding specialisation. Seeking outside opinions can provide valuable insights and help clarify positioning in the market. BEST MOMENTS "If you try to talk to everyone, your message is going to get diluted. It becomes a bit vanilla, and nobody really craves vanilla."  "Agencies with a clear specialisation or specialism grow two and a half times faster than generalists and they command fees up to 40% higher." "Specialising isn't about limiting yourself; it's about making yourself irreplaceable." "There's a bakery in Paris that only makes gluten-free vegan croissants. That's the power of specialisation." "Fortune favours the focused." HOST BIO Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't. Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience. Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY. She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results. Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Podcast website: www.marketingmomentumforagencies.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Visit wix.com/studio This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/ Grow Your Business: https://www.leadstosuccessglobal.com/ In this episode, Tracey Burnett dives deep into the single most powerful lever for agency growth: specialisation. Whether you call it niching, positioning, or differentiation, this is about carving out a space in the market where your agency isn’t just another option, you are the option.

Find out why agencies with a clear specialism grow 2.5x faster than generalists and can command fees up to 40% higher. You’ll hear the hard-hitting stats: agencies that specialise see, on average, a 26% increase in overall fee income and gross profits soaring above 61%. But more importantly, you’ll get practical, actionable steps for defining your niche, sharpening your positioning, and building a reputation that makes your agency one of only a few that your perfect prospects consider.

By the end of this episode, you’ll be inspired and equipped to review just how unique your agency really is and ready to take bold steps to stand out in a crowded market.

Don’t let your agency get lost in the crowd. Tune in and learn how to stand out, or risk missing out.

KEY TAKEAWAYS

  • Specialising in a specific niche or market is crucial for agencies to stand out among competitors. It allows them to be seen as the go-to option rather than just another choice.

  • Agencies that define their specialisation grow two and a half times faster than generalists and can command fees up to 40% higher. Specialisation leads to increased overall fee income and gross profit.

  • Defining the target audience is essential. This includes analysing demographics, psychographics, and purchasing behaviours to tailor services effectively.

  • Identifying proprietary processes, unique methodologies, and zones of expertise helps agencies differentiate themselves from competitors and adds value to their offerings.

  • Founders often struggle to see their own blind spots regarding specialisation. Seeking outside opinions can provide valuable insights and help clarify positioning in the market.

BEST MOMENTS

"If you try to talk to everyone, your message is going to get diluted. It becomes a bit vanilla, and nobody really craves vanilla." 

"Agencies with a clear specialisation or specialism grow two and a half times faster than generalists and they command fees up to 40% higher."

"Specialising isn't about limiting yourself; it's about making yourself irreplaceable."

"There's a bakery in Paris that only makes gluten-free vegan croissants. That's the power of specialisation."

"Fortune favours the focused."

HOST BIO

Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't.

Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience.

Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY.

She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results.

Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Podcast website: www.marketingmomentumforagencies.com

Got a question? Give me a call: 0044 7877 042 804

Email: tracey@leadstosuccessglobal.com

Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Visit wix.com/studio

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Grow Your Business: https://www.leadstosuccessglobal.com/

]]> 897 How Agencies Can Use LinkedIn Newsletters to Boost Credibility, Visibility, and New Clients https://omny.fm/shows/marketing-momentum-for-agencies/how-agencies-can-use-linkedin-newsletters-to-boost-credibility-visibility-and-new-clients Ready to cut through the LinkedIn noise, build your agency’s credibility, and land right in your ideal clients’ inboxes? In this solo episode, Tracey Burnett pulls back the curtain on one of the most powerful and underused tools to bring you new clients: LinkedIn Newsletters. She breaks down exactly what a LinkedIn Newsletter is, why it’s a total no-brainer for agencies, and how you can use it to boost your authority, visibility, and even your Google ranking. She shares practical tips, creative content ideas, and the practical steps to launch your own newsletter without the overwhelm or faff. Whether you want to nurture leads, repurpose your best content, or become a thought leader in your niche, this episode is packed with actionable advice and insider tricks you won’t want to miss. By the time you get to the end of this episode you will be champing at the bit to start at least one! KEY TAKEAWAYS LinkedIn newsletters allow you to reach your audience directly through their email inboxes and notifications, making it easier to build relationships and stay top of mind with prospects and clients. You can use LinkedIn newsletters to share a variety of content types, including educational articles, behind-the-scenes insights, curated resources, and promotional announcements, catering to both personal and company branding. Newsletters can generate leads more effectively than standard LinkedIn posts, as they are indexed by search engines and can include multiple calls to action with links, driving traffic to your website or services. Establishing a consistent publishing schedule (weekly, bi-weekly, or monthly) is crucial for success. Writing in a genuine, relatable voice helps to connect with your audience and build trust. LinkedIn provides metrics on newsletter performance, such as email open rates and subscriber growth, allowing you to gauge engagement and tailor future content to better meet your audience's interests. BEST MOMENTS "By the time you get to the end of this episode, I believe that you'll be so motivated that you're gonna be champing at the bit to start at least one newsletter." "Newsletters let you build authority in your area of expertise, and it gains trust without you having to be salesy." "You can share your expertise. You can write as much as you like. This is one place that you could do it and do it really well." "When you launch your newsletter, LinkedIn invites your existing first connection network to subscribe. So you're not starting from zero." "LinkedIn newsletters are hands down one of the best ways to build relationships, build your visibility and credibility, and gain new leads." HOST BIO Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't. Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience. Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY. She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results. Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Podcast website: www.marketingmomentumforagencies.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin  This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/ Grow Your Business: https://www.leadstosuccessglobal.com/ Wed, 04 Jun 2025 23:00:00 -0000 How Agencies Can Use LinkedIn Newsletters to Boost Credibility, Visibility, and New Clients full 18 Tracey Burnett Ready to cut through the LinkedIn noise, build your agency’s credibility, and land right in your ideal clients’ inboxes? In this solo episode, Tracey Burnett pulls back the curtain on one of the most powerful and underused tools to bring you new clients: LinkedIn Newsletters. She breaks down exactly what a LinkedIn Newsletter is, why it’s a total no-brainer for agencies, and how you can use it to boost your authority, visibility, and even your Google ranking. She shares practical tips, creative content ideas, and the practical steps to launch your own newsletter without the overwhelm or faff. Whether you want to nurture leads, repurpose your best content, or become a thought leader in your niche, this episode is packed with actionable advice and insider tricks you won’t want to miss. By the time you get to the end of this episode you will be champing at the bit to start at least one! KEY TAKEAWAYS LinkedIn newsletters allow you to reach your audience directly through their email inboxes and notifications, making it easier to build relationships and stay top of mind with prospects and clients. You can use LinkedIn newsletters to share a variety of content types, including educational articles, behind-the-scenes insights, curated resources, and promotional announcements, catering to both personal and company branding. Newsletters can generate leads more effectively than standard LinkedIn posts, as they are indexed by search engines and can include multiple calls to action with links, driving traffic to your website or services. Establishing a consistent publishing schedule (weekly, bi-weekly, or monthly) is crucial for success. Writing in a genuine, relatable voice helps to connect with your audience and build trust. LinkedIn provides metrics on newsletter performance, such as email open rates and subscriber growth, allowing you to gauge engagement and tailor future content to better meet your audience's interests. BEST MOMENTS "By the time you get to the end of this episode, I believe that you'll be so motivated that you're gonna be champing at the bit to start at least one newsletter." "Newsletters let you build authority in your area of expertise, and it gains trust without you having to be salesy." "You can share your expertise. You can write as much as you like. This is one place that you could do it and do it really well." "When you launch your newsletter, LinkedIn invites your existing first connection network to subscribe. So you're not starting from zero." "LinkedIn newsletters are hands down one of the best ways to build relationships, build your visibility and credibility, and gain new leads." HOST BIO Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't. Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience. Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY. She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results. Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Podcast website: www.marketingmomentumforagencies.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin  This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/ Grow Your Business: https://www.leadstosuccessglobal.com/ Ready to cut through the LinkedIn noise, build your agency’s credibility, and land right in your ideal clients’ inboxes? In this solo episode, Tracey Burnett pulls back the curtain on one of the most powerful and underused tools to bring you new clients: LinkedIn Newsletters.

She breaks down exactly what a LinkedIn Newsletter is, why it’s a total no-brainer for agencies, and how you can use it to boost your authority, visibility, and even your Google ranking. She shares practical tips, creative content ideas, and the practical steps to launch your own newsletter without the overwhelm or faff.

Whether you want to nurture leads, repurpose your best content, or become a thought leader in your niche, this episode is packed with actionable advice and insider tricks you won’t want to miss. By the time you get to the end of this episode you will be champing at the bit to start at least one!

KEY TAKEAWAYS

  • LinkedIn newsletters allow you to reach your audience directly through their email inboxes and notifications, making it easier to build relationships and stay top of mind with prospects and clients.

  • You can use LinkedIn newsletters to share a variety of content types, including educational articles, behind-the-scenes insights, curated resources, and promotional announcements, catering to both personal and company branding.

  • Newsletters can generate leads more effectively than standard LinkedIn posts, as they are indexed by search engines and can include multiple calls to action with links, driving traffic to your website or services.

  • Establishing a consistent publishing schedule (weekly, bi-weekly, or monthly) is crucial for success. Writing in a genuine, relatable voice helps to connect with your audience and build trust.

  • LinkedIn provides metrics on newsletter performance, such as email open rates and subscriber growth, allowing you to gauge engagement and tailor future content to better meet your audience's interests.

BEST MOMENTS

"By the time you get to the end of this episode, I believe that you'll be so motivated that you're gonna be champing at the bit to start at least one newsletter."

"Newsletters let you build authority in your area of expertise, and it gains trust without you having to be salesy."

"You can share your expertise. You can write as much as you like. This is one place that you could do it and do it really well."

"When you launch your newsletter, LinkedIn invites your existing first connection network to subscribe. So you're not starting from zero."

"LinkedIn newsletters are hands down one of the best ways to build relationships, build your visibility and credibility, and gain new leads."

HOST BIO

Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't.

Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience.

Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY.

She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results.

Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Podcast website: www.marketingmomentumforagencies.com

Got a question? Give me a call: 0044 7877 042 804

Email: tracey@leadstosuccessglobal.com

Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin 

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Grow Your Business: https://www.leadstosuccessglobal.com/

]]> 1116 A Super Connector's Innovative Guide to Networking, Today & The Future https://omny.fm/shows/marketing-momentum-for-agencies/a-super-connectors-innovative-guide-to-networking-today-the-future In this episode, Tracey Burnett is joined by Mike Adams, the Networking King, serial networker, super connector, and founder of IntroStars, which helps millions of people make, and receive, high value business introductions and monetise every successful referral. With IntroStars, Mike is reimagining what it means to make introductions that really matter. We talk about the best networking strategies, the shifts that you can make to improve your networking experience so that you enjoy the process, and the importance of developing your communication and networking skills. Mike also talks about how he went from super shy to super connector and his journey from working at major companies like Zoom and Apple to the founder of IntroStars. Traditional lead generation methods are becoming so much less effective and the new trend of spamming fueled by AI simply does not work. And the answer to lead generation is nurturing real relationships, generating warm referrals and introductions from real people. It can be a real business growth game changer.                                                                                                                                                                                    Connect with Mike Adams on LinkedIn: www.linkedin.com/in/supermike Sign up for Introstars.com with the code, GETPAID4INTROS and save $99/£95 a month KEY TAKEAWAYS Approach networking events with the mindset of having fun and helping others rather than focusing solely on closing deals or finding customers. This shift can lead to more genuine connections and enjoyable experiences. The importance of human connections and trust in networking cannot be replaced by AI. Warm introductions from trusted individuals are more valuable than cold outreach, especially in a world increasingly filled with AI-generated communications. A strong personal brand is crucial for successful networking. This includes having a well-crafted LinkedIn profile that highlights how you help others, sharing success stories, and engaging in content marketing to establish yourself as an industry expert. Implementing paid referral programs can revolutionise lead generation for marketers and agencies. By incentivising others to provide warm referrals, businesses can create a steady stream of potential clients without relying on ineffective cold outreach. BEST MOMENTS "My typical mindset when I go to a networking event is to leave the door open, to be serendipitous, let chance happen." "It's not so much about who they are in terms of what they do as a job, it's more about who they know." "I grew up as a super shy, nerdy kid. I was not a super networker." "The biggest issue for marketers and salespeople is lead generation." "If you go to a networking event with the mindset that you're there to potentially find a customer, you will fail miserably." About Mike Adams Mike has been to more than 1,000 networking events in London, and some people call him “The Networking King”, with 30,000 connections on LinkedIn. Mike is a super connector, and loves to introduce relevant people to each other.  Connect with Mike Adams on LinkedIn: www.linkedin.com/in/supermike Sign up for Introstars.com with the code, GETPAID4INTROS and save $99/£95 a month Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Podcast website: www.marketingmomentumforagencies.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Find out if you are ready to get leads from LinkedIn https://this.leadstosuccessglobal.com/linkedin This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/ Grow Your Business: https://www.leadstosuccessglobal.com/ Wed, 28 May 2025 23:00:00 -0000 A Super Connector's Innovative Guide to Networking, Today & The Future full 17 Tracey Burnett In this episode, Tracey Burnett is joined by Mike Adams, the Networking King, serial networker, super connector, and founder of IntroStars, which helps millions of people make, and receive, high value business introductions and monetise every successful referral. With IntroStars, Mike is reimagining what it means to make introductions that really matter. We talk about the best networking strategies, the shifts that you can make to improve your networking experience so that you enjoy the process, and the importance of developing your communication and networking skills. Mike also talks about how he went from super shy to super connector and his journey from working at major companies like Zoom and Apple to the founder of IntroStars. Traditional lead generation methods are becoming so much less effective and the new trend of spamming fueled by AI simply does not work. And the answer to lead generation is nurturing real relationships, generating warm referrals and introductions from real people. It can be a real business growth game changer.                                                                                                                                                                                    Connect with Mike Adams on LinkedIn: www.linkedin.com/in/supermike Sign up for Introstars.com with the code, GETPAID4INTROS and save $99/£95 a month KEY TAKEAWAYS Approach networking events with the mindset of having fun and helping others rather than focusing solely on closing deals or finding customers. This shift can lead to more genuine connections and enjoyable experiences. The importance of human connections and trust in networking cannot be replaced by AI. Warm introductions from trusted individuals are more valuable than cold outreach, especially in a world increasingly filled with AI-generated communications. A strong personal brand is crucial for successful networking. This includes having a well-crafted LinkedIn profile that highlights how you help others, sharing success stories, and engaging in content marketing to establish yourself as an industry expert. Implementing paid referral programs can revolutionise lead generation for marketers and agencies. By incentivising others to provide warm referrals, businesses can create a steady stream of potential clients without relying on ineffective cold outreach. BEST MOMENTS "My typical mindset when I go to a networking event is to leave the door open, to be serendipitous, let chance happen." "It's not so much about who they are in terms of what they do as a job, it's more about who they know." "I grew up as a super shy, nerdy kid. I was not a super networker." "The biggest issue for marketers and salespeople is lead generation." "If you go to a networking event with the mindset that you're there to potentially find a customer, you will fail miserably." About Mike Adams Mike has been to more than 1,000 networking events in London, and some people call him “The Networking King”, with 30,000 connections on LinkedIn. Mike is a super connector, and loves to introduce relevant people to each other.  Connect with Mike Adams on LinkedIn: www.linkedin.com/in/supermike Sign up for Introstars.com with the code, GETPAID4INTROS and save $99/£95 a month Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Podcast website: www.marketingmomentumforagencies.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Find out if you are ready to get leads from LinkedIn https://this.leadstosuccessglobal.com/linkedin This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/ Grow Your Business: https://www.leadstosuccessglobal.com/ In this episode, Tracey Burnett is joined by Mike Adams, the Networking King, serial networker, super connector, and founder of IntroStars, which helps millions of people make, and receive, high value business introductions and monetise every successful referral. With IntroStars, Mike is reimagining what it means to make introductions that really matter.

We talk about the best networking strategies, the shifts that you can make to improve your networking experience so that you enjoy the process, and the importance of developing your communication and networking skills. Mike also talks about how he went from super shy to super connector and his journey from working at major companies like Zoom and Apple to the founder of IntroStars. Traditional lead generation methods are becoming so much less effective and the new trend of spamming fueled by AI simply does not work. And the answer to lead generation is nurturing real relationships, generating warm referrals and introductions from real people. It can be a real business growth game changer.                                                                                                                                                                                    Connect with Mike Adams on LinkedIn: www.linkedin.com/in/supermike

Sign up for Introstars.com with the code, GETPAID4INTROS and save $99/£95 a month

KEY TAKEAWAYS

  • Approach networking events with the mindset of having fun and helping others rather than focusing solely on closing deals or finding customers. This shift can lead to more genuine connections and enjoyable experiences.

  • The importance of human connections and trust in networking cannot be replaced by AI. Warm introductions from trusted individuals are more valuable than cold outreach, especially in a world increasingly filled with AI-generated communications.

  • A strong personal brand is crucial for successful networking. This includes having a well-crafted LinkedIn profile that highlights how you help others, sharing success stories, and engaging in content marketing to establish yourself as an industry expert.

  • Implementing paid referral programs can revolutionise lead generation for marketers and agencies. By incentivising others to provide warm referrals, businesses can create a steady stream of potential clients without relying on ineffective cold outreach.

BEST MOMENTS

"My typical mindset when I go to a networking event is to leave the door open, to be serendipitous, let chance happen."

"It's not so much about who they are in terms of what they do as a job, it's more about who they know."

"I grew up as a super shy, nerdy kid. I was not a super networker."

"The biggest issue for marketers and salespeople is lead generation."

"If you go to a networking event with the mindset that you're there to potentially find a customer, you will fail miserably."

About Mike Adams

Mike has been to more than 1,000 networking events in London, and some people call him “The Networking King”, with 30,000 connections on LinkedIn. Mike is a super connector, and loves to introduce relevant people to each other. 

Connect with Mike Adams on LinkedIn: www.linkedin.com/in/supermike

Sign up for Introstars.com with the code, GETPAID4INTROS and save $99/£95 a month

Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Podcast website: www.marketingmomentumforagencies.com

Got a question? Give me a call: 0044 7877 042 804

Email: tracey@leadstosuccessglobal.com

Find out if you are ready to get leads from LinkedIn

https://this.leadstosuccessglobal.com/linkedin

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Grow Your Business: https://www.leadstosuccessglobal.com/

]]> 3075 Lead Generation Automation - The Best Route to Generate Leads? https://omny.fm/shows/marketing-momentum-for-agencies/lead-generation-automation-the-best-route-to-generate-leads In this episode of the Marketing Momentum for Agencies podcast, Tracey Burnett discusses the pros and cons of automating your lead generation, the part it can play in the sales process, and whether you should use this software at all. She emphasises the importance of human to human relationship building in marketing while acknowledging the role of the range of marketing automation tools available. The episode covers various aspects of lead generation, including the necessity of a solid sales process, data quality, and the significance of understanding the audience. Tracey also highlights the need for a high level of personalisation in marketing efforts to foster credibility, trust and genuine relationships with clients. KEY TAKEAWAYS Emphasising the importance of building and nurturing relationships over relying solely on lead generation automation. Personal connections are crucial for long-term success, especially for businesses offering high-fee services. Many lead generation automation tools can violate platform rules (like LinkedIn), risking account suspension or deletion. It's essential to be aware of the potential consequences before using such tools. Effective lead generation requires high-quality data. Scraping data from platforms like LinkedIn necessitates careful cleaning to avoid sending unprofessional messages that could damage credibility. Segmenting your audience and personalising communication based on their interests and behaviours can significantly enhance engagement and effectiveness in lead generation efforts. Before implementing automation, agencies should develop a clear marketing strategy and understand their audience's needs. This foundational work is critical to ensure that any automation efforts align with business goals and deliver meaningful results. BEST MOMENTS "In my opinion, this blanket mass messaging leads to bland, uninspiring, poor communication that's unlikely to resonate with anyone." "You need a good plan and a process. Your data quality is absolutely key." "If lead generation automation doesn't sound like it's for you, there is a case for genuine human-to-human personalisation." "Many businesses want results quickly, but we need to take the best route." "Only deeper human-to-human relationships can drive business success." HOST BIO Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't. Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience. Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY. She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results. LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Podcast website: www.marketingmomentumforagencies.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Find out if you are ready to get leads from LinkedIn  https://this.leadstosuccessglobal.com/linkedin  This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/ Grow Your Business: https://www.leadstosuccessglobal.com/ Wed, 21 May 2025 23:00:00 -0000 Lead Generation Automation - The Best Route to Generate Leads? full 16 Tracey Burnett In this episode of the Marketing Momentum for Agencies podcast, Tracey Burnett discusses the pros and cons of automating your lead generation, the part it can play in the sales process, and whether you should use this software at all. She emphasises the importance of human to human relationship building in marketing while acknowledging the role of the range of marketing automation tools available. The episode covers various aspects of lead generation, including the necessity of a solid sales process, data quality, and the significance of understanding the audience. Tracey also highlights the need for a high level of personalisation in marketing efforts to foster credibility, trust and genuine relationships with clients. KEY TAKEAWAYS Emphasising the importance of building and nurturing relationships over relying solely on lead generation automation. Personal connections are crucial for long-term success, especially for businesses offering high-fee services. Many lead generation automation tools can violate platform rules (like LinkedIn), risking account suspension or deletion. It's essential to be aware of the potential consequences before using such tools. Effective lead generation requires high-quality data. Scraping data from platforms like LinkedIn necessitates careful cleaning to avoid sending unprofessional messages that could damage credibility. Segmenting your audience and personalising communication based on their interests and behaviours can significantly enhance engagement and effectiveness in lead generation efforts. Before implementing automation, agencies should develop a clear marketing strategy and understand their audience's needs. This foundational work is critical to ensure that any automation efforts align with business goals and deliver meaningful results. BEST MOMENTS "In my opinion, this blanket mass messaging leads to bland, uninspiring, poor communication that's unlikely to resonate with anyone." "You need a good plan and a process. Your data quality is absolutely key." "If lead generation automation doesn't sound like it's for you, there is a case for genuine human-to-human personalisation." "Many businesses want results quickly, but we need to take the best route." "Only deeper human-to-human relationships can drive business success." HOST BIO Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't. Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience. Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY. She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results. LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Podcast website: www.marketingmomentumforagencies.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Find out if you are ready to get leads from LinkedIn  https://this.leadstosuccessglobal.com/linkedin  This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/ Grow Your Business: https://www.leadstosuccessglobal.com/ In this episode of the Marketing Momentum for Agencies podcast, Tracey Burnett discusses the pros and cons of automating your lead generation, the part it can play in the sales process, and whether you should use this software at all. She emphasises the importance of human to human relationship building in marketing while acknowledging the role of the range of marketing automation tools available. The episode covers various aspects of lead generation, including the necessity of a solid sales process, data quality, and the significance of understanding the audience. Tracey also highlights the need for a high level of personalisation in marketing efforts to foster credibility, trust and genuine relationships with clients.

KEY TAKEAWAYS

  • Emphasising the importance of building and nurturing relationships over relying solely on lead generation automation. Personal connections are crucial for long-term success, especially for businesses offering high-fee services.

  • Many lead generation automation tools can violate platform rules (like LinkedIn), risking account suspension or deletion. It's essential to be aware of the potential consequences before using such tools.

  • Effective lead generation requires high-quality data. Scraping data from platforms like LinkedIn necessitates careful cleaning to avoid sending unprofessional messages that could damage credibility.

  • Segmenting your audience and personalising communication based on their interests and behaviours can significantly enhance engagement and effectiveness in lead generation efforts.

  • Before implementing automation, agencies should develop a clear marketing strategy and understand their audience's needs. This foundational work is critical to ensure that any automation efforts align with business goals and deliver meaningful results.

BEST MOMENTS

"In my opinion, this blanket mass messaging leads to bland, uninspiring, poor communication that's unlikely to resonate with anyone."

"You need a good plan and a process. Your data quality is absolutely key."

"If lead generation automation doesn't sound like it's for you, there is a case for genuine human-to-human personalisation."

"Many businesses want results quickly, but we need to take the best route."

"Only deeper human-to-human relationships can drive business success."

HOST BIO

Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't.

Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience.

Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY.

She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results.

LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Podcast website: www.marketingmomentumforagencies.com

Got a question? Give me a call: 0044 7877 042 804

Email: tracey@leadstosuccessglobal.com

Find out if you are ready to get leads from LinkedIn  https://this.leadstosuccessglobal.com/linkedin 

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Grow Your Business: https://www.leadstosuccessglobal.com/

]]> 1231 Leveraging your Employees Skills to Increase Your Sales Success https://omny.fm/shows/marketing-momentum-for-agencies/leveraging-your-employees-skills-to-increase-your-sales-success In this episode, Tracey Burnett shares valuable insights on how agencies can effectively resource their business development efforts by leveraging existing employees. With over three decades of experience in lead generation, marketing, and sales, Tracey discusses the common challenges agencies face in generating new business and explores four key options for addressing these issues. He emphasises the untapped potential of current staff as a cost-effective and authentic source of marketing support, outlining five essential strategies to maximise their involvement.  KEY TAKEAWAYS Utilise the untapped potential of your current staff for business development. Involving employees from various departments can enhance brand visibility and create a collaborative marketing effort. Clearly outline each employee's role in the marketing strategy and incorporate these responsibilities into their job descriptions. This ensures consistency and commitment to the marketing efforts. Make sure employees understand what's in it for them by participating in marketing activities. Highlight opportunities for personal branding, networking, and potential career advancement. Equip employees with the necessary training, guidelines, and tools to succeed in their marketing roles. This builds their confidence and enhances the overall effectiveness of the marketing strategy. Develop a clear marketing strategy that includes defined goals, target audiences, and messaging. Regular meetings and feedback loops among team members can foster motivation and generate new content ideas. BEST MOMENTS "Your team is your biggest cost, and it has untapped potential. So how can you unlock that to up-level your marketing?" "Sales can be a thankless task, so they need all the help you can give them." "Having more people involved in promoting the business can significantly enhance your brand visibility and engagement in an authentic and cost-effective way." "If you go down this route of utilising your internal resource, it needs to be set up well with everyone's full support from top to bottom." "Approximately 1% of company page content is seen in your newsfeed, so that, by definition, is very limiting." HOST BIO Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't. Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience. Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY. She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results. Podcast: Click here to subscribe LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/ Grow Your Business: https://www.leadstosuccessglobal.com/ Wed, 14 May 2025 23:00:00 -0000 Leveraging your Employees Skills to Increase Your Sales Success full 15 Tracey Burnett In this episode, Tracey Burnett shares valuable insights on how agencies can effectively resource their business development efforts by leveraging existing employees. With over three decades of experience in lead generation, marketing, and sales, Tracey discusses the common challenges agencies face in generating new business and explores four key options for addressing these issues. He emphasises the untapped potential of current staff as a cost-effective and authentic source of marketing support, outlining five essential strategies to maximise their involvement.  KEY TAKEAWAYS Utilise the untapped potential of your current staff for business development. Involving employees from various departments can enhance brand visibility and create a collaborative marketing effort. Clearly outline each employee's role in the marketing strategy and incorporate these responsibilities into their job descriptions. This ensures consistency and commitment to the marketing efforts. Make sure employees understand what's in it for them by participating in marketing activities. Highlight opportunities for personal branding, networking, and potential career advancement. Equip employees with the necessary training, guidelines, and tools to succeed in their marketing roles. This builds their confidence and enhances the overall effectiveness of the marketing strategy. Develop a clear marketing strategy that includes defined goals, target audiences, and messaging. Regular meetings and feedback loops among team members can foster motivation and generate new content ideas. BEST MOMENTS "Your team is your biggest cost, and it has untapped potential. So how can you unlock that to up-level your marketing?" "Sales can be a thankless task, so they need all the help you can give them." "Having more people involved in promoting the business can significantly enhance your brand visibility and engagement in an authentic and cost-effective way." "If you go down this route of utilising your internal resource, it needs to be set up well with everyone's full support from top to bottom." "Approximately 1% of company page content is seen in your newsfeed, so that, by definition, is very limiting." HOST BIO Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't. Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience. Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY. She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results. Podcast: Click here to subscribe LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/ Grow Your Business: https://www.leadstosuccessglobal.com/ In this episode, Tracey Burnett shares valuable insights on how agencies can effectively resource their business development efforts by leveraging existing employees. With over three decades of experience in lead generation, marketing, and sales, Tracey discusses the common challenges agencies face in generating new business and explores four key options for addressing these issues. He emphasises the untapped potential of current staff as a cost-effective and authentic source of marketing support, outlining five essential strategies to maximise their involvement. 

KEY TAKEAWAYS

  • Utilise the untapped potential of your current staff for business development. Involving employees from various departments can enhance brand visibility and create a collaborative marketing effort.

  • Clearly outline each employee's role in the marketing strategy and incorporate these responsibilities into their job descriptions. This ensures consistency and commitment to the marketing efforts.

  • Make sure employees understand what's in it for them by participating in marketing activities. Highlight opportunities for personal branding, networking, and potential career advancement.

  • Equip employees with the necessary training, guidelines, and tools to succeed in their marketing roles. This builds their confidence and enhances the overall effectiveness of the marketing strategy.

  • Develop a clear marketing strategy that includes defined goals, target audiences, and messaging. Regular meetings and feedback loops among team members can foster motivation and generate new content ideas.

BEST MOMENTS

"Your team is your biggest cost, and it has untapped potential. So how can you unlock that to up-level your marketing?"

"Sales can be a thankless task, so they need all the help you can give them."

"Having more people involved in promoting the business can significantly enhance your brand visibility and engagement in an authentic and cost-effective way."

"If you go down this route of utilising your internal resource, it needs to be set up well with everyone's full support from top to bottom."

"Approximately 1% of company page content is seen in your newsfeed, so that, by definition, is very limiting."

HOST BIO

Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't.

Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience.

Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY.

She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results.

Podcast: Click here to subscribe

LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Got a question? Give me a call: 0044 7877 042 804

Email: tracey@leadstosuccessglobal.com

Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales

Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Grow Your Business: https://www.leadstosuccessglobal.com/

]]> 1216 Six Reasons Why You Are Not Getting Leads From LinkedIn https://omny.fm/shows/marketing-momentum-for-agencies/six-reasons-why-you-are-not-getting-leads-from-linkedin In this episode of the Marketing Momentum for Agencies podcast, Tracey Burnett discusses the key reasons why businesses struggle to generate leads on LinkedIn. She emphasises the importance of having a quality 1st connections network, understanding your target audience, maintaining visibility, creating engaging content, and building genuine relationships rather than focusing solely on sales. Tracey provides actionable insights and strategies to improve lead generation efforts on LinkedIn, encouraging listeners to refine their approach to networking and content creation. KEY TAKEAWAYS Having a large number of connections on LinkedIn is not as valuable as having a smaller network of high-quality connections that include your ideal clients. Focus on building a relevant network to enhance engagement and visibility. A broad target audience can hinder business growth. It's essential to define a specific audience to tailor your messaging and content effectively, making it easier for prospects to recognise your expertise. To build trust and attract leads, ensure that you and your business are visible to the right people. This includes optimising your LinkedIn profile with relevant keywords and actively engaging with your connections and industry influencers. Posting content that resonates with your audience is crucial for gaining engagement. Understand what your audience wants to read about and create a diverse content plan that includes educational, promotional, and opinion posts. Treat your LinkedIn connections as valuable resources. Engage with them through conversations, offer value, and build relationships rather than immediately pushing for sales. This approach fosters trust and can lead to future opportunities. BEST MOMENTS "The size and the quality of your network is important. This will have an impact on the traction of your content and the visibility in searches done by people who are looking for businesses like yours." "If your first connections are of good quality and you write quality content specifically for your audience, they see it, find value in it and interact with it." "You wouldn't shake hands with somebody at a networking event, say hello to them, and then walk out the door. So why would you do that on LinkedIn?" "If you're not getting the engagement, there is a disconnect somewhere, which you need to figure out." "LinkedIn is about building relationships, human to human, offering value, giving first." HOST BIO Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't. Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience. Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY. She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results. Podcast: Click here to subscribe LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin Grow Your Business: https://www.leadstosuccessglobal.com/ Wed, 07 May 2025 23:00:00 -0000 Six Reasons Why You Are Not Getting Leads From LinkedIn full 14 Tracey Burnett In this episode of the Marketing Momentum for Agencies podcast, Tracey Burnett discusses the key reasons why businesses struggle to generate leads on LinkedIn. She emphasises the importance of having a quality 1st connections network, understanding your target audience, maintaining visibility, creating engaging content, and building genuine relationships rather than focusing solely on sales. Tracey provides actionable insights and strategies to improve lead generation efforts on LinkedIn, encouraging listeners to refine their approach to networking and content creation. KEY TAKEAWAYS Having a large number of connections on LinkedIn is not as valuable as having a smaller network of high-quality connections that include your ideal clients. Focus on building a relevant network to enhance engagement and visibility. A broad target audience can hinder business growth. It's essential to define a specific audience to tailor your messaging and content effectively, making it easier for prospects to recognise your expertise. To build trust and attract leads, ensure that you and your business are visible to the right people. This includes optimising your LinkedIn profile with relevant keywords and actively engaging with your connections and industry influencers. Posting content that resonates with your audience is crucial for gaining engagement. Understand what your audience wants to read about and create a diverse content plan that includes educational, promotional, and opinion posts. Treat your LinkedIn connections as valuable resources. Engage with them through conversations, offer value, and build relationships rather than immediately pushing for sales. This approach fosters trust and can lead to future opportunities. BEST MOMENTS "The size and the quality of your network is important. This will have an impact on the traction of your content and the visibility in searches done by people who are looking for businesses like yours." "If your first connections are of good quality and you write quality content specifically for your audience, they see it, find value in it and interact with it." "You wouldn't shake hands with somebody at a networking event, say hello to them, and then walk out the door. So why would you do that on LinkedIn?" "If you're not getting the engagement, there is a disconnect somewhere, which you need to figure out." "LinkedIn is about building relationships, human to human, offering value, giving first." HOST BIO Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't. Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience. Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY. She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results. Podcast: Click here to subscribe LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin Grow Your Business: https://www.leadstosuccessglobal.com/ In this episode of the Marketing Momentum for Agencies podcast, Tracey Burnett discusses the key reasons why businesses struggle to generate leads on LinkedIn. She emphasises the importance of having a quality 1st connections network, understanding your target audience, maintaining visibility, creating engaging content, and building genuine relationships rather than focusing solely on sales. Tracey provides actionable insights and strategies to improve lead generation efforts on LinkedIn, encouraging listeners to refine their approach to networking and content creation.

KEY TAKEAWAYS

  • Having a large number of connections on LinkedIn is not as valuable as having a smaller network of high-quality connections that include your ideal clients. Focus on building a relevant network to enhance engagement and visibility.

  • A broad target audience can hinder business growth. It's essential to define a specific audience to tailor your messaging and content effectively, making it easier for prospects to recognise your expertise.

  • To build trust and attract leads, ensure that you and your business are visible to the right people. This includes optimising your LinkedIn profile with relevant keywords and actively engaging with your connections and industry influencers.

  • Posting content that resonates with your audience is crucial for gaining engagement. Understand what your audience wants to read about and create a diverse content plan that includes educational, promotional, and opinion posts.

  • Treat your LinkedIn connections as valuable resources. Engage with them through conversations, offer value, and build relationships rather than immediately pushing for sales. This approach fosters trust and can lead to future opportunities.

BEST MOMENTS

"The size and the quality of your network is important. This will have an impact on the traction of your content and the visibility in searches done by people who are looking for businesses like yours."

"If your first connections are of good quality and you write quality content specifically for your audience, they see it, find value in it and interact with it."

"You wouldn't shake hands with somebody at a networking event, say hello to them, and then walk out the door. So why would you do that on LinkedIn?"

"If you're not getting the engagement, there is a disconnect somewhere, which you need to figure out."

"LinkedIn is about building relationships, human to human, offering value, giving first."

HOST BIO

Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't.

Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience.

Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY.

She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results.

Podcast: Click here to subscribe

LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Got a question? Give me a call: 0044 7877 042 804

Email: tracey@leadstosuccessglobal.com

Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales

Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin

Grow Your Business: https://www.leadstosuccessglobal.com/

]]> 1186 Why Internal Roles Matter in Agency Growth https://omny.fm/shows/marketing-momentum-for-agencies/why-internal-roles-matter-in-agency-growth In this conversation, Harv shares his journey from training in design to an operations leader, discussing the challenges and insights he has gained along the way. He emphasises the importance of internal roles within agencies, the struggles of freelancing, and the impact of impostor syndrome. The conversation also explores the power of podcasting as a marketing tool, sharing insights from Harv's experiences hosting his own podcast. Harv Nagra is a former agency operations director and currently head of brand comms at Scoro. KEY TAKEAWAYS Well-managed projects and nurturing client relationships are essential for business development. Smooth operations are crucial for maintaining client satisfaction and retention. Agencies often start in a chaotic, startup mode but can evolve into a more structured operation. Implementing effective processes and systems is key to achieving this maturity. Agencies should recognise the importance of hiring internal roles, such as HR and operations, to support growth. Relying solely on billable roles can hinder efficiency and overall business development. Many professionals experience imposter syndrome, especially when transitioning to new roles or starting freelance work. Building a personal brand and sharing knowledge through platforms like LinkedIn can help overcome these feelings. Launching a podcast can be an effective marketing tool, allowing for the creation of valuable content that can be repurposed across various platforms. Consistency and audience engagement are crucial for success in podcasting. BEST MOMENTS "I think problem-solving is the other thing. So not just for myself, but seeing that the work that I do is able to unlock problems for other people so that they can work efficiently." "There comes a point where you're preventing people from doing their best work, because you're not hiring these roles that could actually do that thing that you need done really, really well." "Unless you're doing it on a regular basis, it's like a rolling stone that gathers moss. Consistency in marketing is key." "You have to remember that your job is to work on strategic initiatives. If you're spending all your time firefighting other people's issues, then you're running out of time." "It's very satisfying to solve problems for other people, but it's also important to protect your own time." HOST BIO Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't. Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience. Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY. She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results. LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales  Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin Scoro software: https://bit.ly/3GydctZ Harv LinkedIn:https://www.linkedin.com/in/harvnagra// The Handbook Podcast: https://linktr.ee/handbookpodcast Grow Your Business: https://www.leadstosuccessglobal.com/ Wed, 30 Apr 2025 23:00:00 -0000 Why Internal Roles Matter in Agency Growth full 13 Tracey Burnett In this conversation, Harv shares his journey from training in design to an operations leader, discussing the challenges and insights he has gained along the way. He emphasises the importance of internal roles within agencies, the struggles of freelancing, and the impact of impostor syndrome. The conversation also explores the power of podcasting as a marketing tool, sharing insights from Harv's experiences hosting his own podcast. Harv Nagra is a former agency operations director and currently head of brand comms at Scoro. KEY TAKEAWAYS Well-managed projects and nurturing client relationships are essential for business development. Smooth operations are crucial for maintaining client satisfaction and retention. Agencies often start in a chaotic, startup mode but can evolve into a more structured operation. Implementing effective processes and systems is key to achieving this maturity. Agencies should recognise the importance of hiring internal roles, such as HR and operations, to support growth. Relying solely on billable roles can hinder efficiency and overall business development. Many professionals experience imposter syndrome, especially when transitioning to new roles or starting freelance work. Building a personal brand and sharing knowledge through platforms like LinkedIn can help overcome these feelings. Launching a podcast can be an effective marketing tool, allowing for the creation of valuable content that can be repurposed across various platforms. Consistency and audience engagement are crucial for success in podcasting. BEST MOMENTS "I think problem-solving is the other thing. So not just for myself, but seeing that the work that I do is able to unlock problems for other people so that they can work efficiently." "There comes a point where you're preventing people from doing their best work, because you're not hiring these roles that could actually do that thing that you need done really, really well." "Unless you're doing it on a regular basis, it's like a rolling stone that gathers moss. Consistency in marketing is key." "You have to remember that your job is to work on strategic initiatives. If you're spending all your time firefighting other people's issues, then you're running out of time." "It's very satisfying to solve problems for other people, but it's also important to protect your own time." HOST BIO Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't. Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience. Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY. She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results. LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales  Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin Scoro software: https://bit.ly/3GydctZ Harv LinkedIn:https://www.linkedin.com/in/harvnagra// The Handbook Podcast: https://linktr.ee/handbookpodcast Grow Your Business: https://www.leadstosuccessglobal.com/ In this conversation, Harv shares his journey from training in design to an operations leader, discussing the challenges and insights he has gained along the way. He emphasises the importance of internal roles within agencies, the struggles of freelancing, and the impact of impostor syndrome.

The conversation also explores the power of podcasting as a marketing tool, sharing insights from Harv's experiences hosting his own podcast. Harv Nagra is a former agency operations director and currently head of brand comms at Scoro.


KEY TAKEAWAYS

  • Well-managed projects and nurturing client relationships are essential for business development. Smooth operations are crucial for maintaining client satisfaction and retention.

  • Agencies often start in a chaotic, startup mode but can evolve into a more structured operation. Implementing effective processes and systems is key to achieving this maturity.

  • Agencies should recognise the importance of hiring internal roles, such as HR and operations, to support growth. Relying solely on billable roles can hinder efficiency and overall business development.

  • Many professionals experience imposter syndrome, especially when transitioning to new roles or starting freelance work. Building a personal brand and sharing knowledge through platforms like LinkedIn can help overcome these feelings.

  • Launching a podcast can be an effective marketing tool, allowing for the creation of valuable content that can be repurposed across various platforms. Consistency and audience engagement are crucial for success in podcasting.

BEST MOMENTS

"I think problem-solving is the other thing. So not just for myself, but seeing that the work that I do is able to unlock problems for other people so that they can work efficiently."

"There comes a point where you're preventing people from doing their best work, because you're not hiring these roles that could actually do that thing that you need done really, really well."

"Unless you're doing it on a regular basis, it's like a rolling stone that gathers moss. Consistency in marketing is key."

"You have to remember that your job is to work on strategic initiatives. If you're spending all your time firefighting other people's issues, then you're running out of time."

"It's very satisfying to solve problems for other people, but it's also important to protect your own time."

HOST BIO

Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't.

Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience.

Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY.

She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results.

LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Got a question? Give me a call: 0044 7877 042 804

Email: tracey@leadstosuccessglobal.com

Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales 

Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin

Scoro software: https://bit.ly/3GydctZ

Harv LinkedIn:https://www.linkedin.com/in/harvnagra//

The Handbook Podcast: https://linktr.ee/handbookpodcast

Grow Your Business: https://www.leadstosuccessglobal.com/

]]> 2761 What 40 Years Taught Me About Success: Eight Principles That Work https://omny.fm/shows/marketing-momentum-for-agencies/what-40-years-taught-me-about-success-eight-principles-that-work In this episode, Tracey Burnett shares what she has learnt from my career over the decades - her failures, disappointments, mistakes, skills, and experience of running her own business to create eight success principles that will offer you her wisdom and advice about how you can achieve greater levels of success. These principles emphasise the importance of setting non-negotiable goals, maintaining consistency, being authentic, striving for excellence, embracing grit and resilience, nurturing relationships, staying curious, serving others, and prioritising health. Each principle is explored in depth, providing actionable insights for listeners to apply in their own marketing agencies and personal growth. KEY TAKEAWAYS Establishing clear, non-negotiable goals is essential for personal and professional growth. Accountability partners can help maintain focus and motivation. Achieving exceptional success requires consistent effort and perseverance. Embracing the learning process, even when faced with challenges, is crucial for improvement. Staying true to oneself fosters genuine connections with others. Authenticity resonates with audiences and is vital for building trust and relationships. Overcoming obstacles is a natural part of the journey to success. Developing grit and resilience allows individuals to learn from challenges and maintain long-term focus on their goals. Maintaining physical and mental well-being is fundamental for sustained success. A healthy mind and body enhance clarity, energy, and overall effectiveness in both personal and professional endeavours. BEST MOMENTS "The trouble with not having a goal is that you could spend your life running up and down the field and never actually score." "Excellence is sustainable. It helps you to stand out in a crowded environment, in this crowded field that we all work in in business." "Grit entails working hard to overcome challenges, maintain effort and interest over time, despite your failures, adversities and plateaus in progress." "Curiosity is often associated with as an excessive trait in young children, but I've embraced being curious or nosy." "Health is the ultimate advantage, especially today when we live in a society that's largely unhealthy." HOST BIO Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't. Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience. Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY. She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results. Podcast: Click here to subscribe LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin Grow Your Business: https://www.leadstosuccessglobal.com/ Wed, 23 Apr 2025 23:00:00 -0000 What 40 Years Taught Me About Success: Eight Principles That Work full 12 Tracey Burnett In this episode, Tracey Burnett shares what she has learnt from my career over the decades - her failures, disappointments, mistakes, skills, and experience of running her own business to create eight success principles that will offer you her wisdom and advice about how you can achieve greater levels of success. These principles emphasise the importance of setting non-negotiable goals, maintaining consistency, being authentic, striving for excellence, embracing grit and resilience, nurturing relationships, staying curious, serving others, and prioritising health. Each principle is explored in depth, providing actionable insights for listeners to apply in their own marketing agencies and personal growth. KEY TAKEAWAYS Establishing clear, non-negotiable goals is essential for personal and professional growth. Accountability partners can help maintain focus and motivation. Achieving exceptional success requires consistent effort and perseverance. Embracing the learning process, even when faced with challenges, is crucial for improvement. Staying true to oneself fosters genuine connections with others. Authenticity resonates with audiences and is vital for building trust and relationships. Overcoming obstacles is a natural part of the journey to success. Developing grit and resilience allows individuals to learn from challenges and maintain long-term focus on their goals. Maintaining physical and mental well-being is fundamental for sustained success. A healthy mind and body enhance clarity, energy, and overall effectiveness in both personal and professional endeavours. BEST MOMENTS "The trouble with not having a goal is that you could spend your life running up and down the field and never actually score." "Excellence is sustainable. It helps you to stand out in a crowded environment, in this crowded field that we all work in in business." "Grit entails working hard to overcome challenges, maintain effort and interest over time, despite your failures, adversities and plateaus in progress." "Curiosity is often associated with as an excessive trait in young children, but I've embraced being curious or nosy." "Health is the ultimate advantage, especially today when we live in a society that's largely unhealthy." HOST BIO Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't. Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience. Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY. She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results. Podcast: Click here to subscribe LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin Grow Your Business: https://www.leadstosuccessglobal.com/ In this episode, Tracey Burnett shares what she has learnt from my career over the decades - her failures, disappointments, mistakes, skills, and experience of running her own business to create eight success principles that will offer you her wisdom and advice about how you can achieve greater levels of success. These principles emphasise the importance of setting non-negotiable goals, maintaining consistency, being authentic, striving for excellence, embracing grit and resilience, nurturing relationships, staying curious, serving others, and prioritising health. Each principle is explored in depth, providing actionable insights for listeners to apply in their own marketing agencies and personal growth.

KEY TAKEAWAYS

  • Establishing clear, non-negotiable goals is essential for personal and professional growth. Accountability partners can help maintain focus and motivation.

  • Achieving exceptional success requires consistent effort and perseverance. Embracing the learning process, even when faced with challenges, is crucial for improvement.

  • Staying true to oneself fosters genuine connections with others. Authenticity resonates with audiences and is vital for building trust and relationships.

  • Overcoming obstacles is a natural part of the journey to success. Developing grit and resilience allows individuals to learn from challenges and maintain long-term focus on their goals.

  • Maintaining physical and mental well-being is fundamental for sustained success. A healthy mind and body enhance clarity, energy, and overall effectiveness in both personal and professional endeavours.

BEST MOMENTS

"The trouble with not having a goal is that you could spend your life running up and down the field and never actually score."

"Excellence is sustainable. It helps you to stand out in a crowded environment, in this crowded field that we all work in in business."

"Grit entails working hard to overcome challenges, maintain effort and interest over time, despite your failures, adversities and plateaus in progress."

"Curiosity is often associated with as an excessive trait in young children, but I've embraced being curious or nosy."

"Health is the ultimate advantage, especially today when we live in a society that's largely unhealthy."

HOST BIO

Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't.

Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience.

Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY.

She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results.

Podcast: Click here to subscribe

LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Got a question? Give me a call: 0044 7877 042 804

Email: tracey@leadstosuccessglobal.com

Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales

Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin

Grow Your Business: https://www.leadstosuccessglobal.com/

]]> 1167 Unlocking LinkedIn: Strategies for Success and What to Avoid with the Relentlessly Helpful Linkedin Specialist, John Espirian https://omny.fm/shows/marketing-momentum-for-agencies/011-mma In this conversation, John Espirian and Tracey Burnett discuss the importance of building genuine LinkedIn connections, the risks of automation, and the value of LinkedIn Premium services. John emphasises the effectiveness of LinkedIn newsletters for visibility and engagement, and provides actionable strategies for generating leads and enhancing content engagement. In this conversation, John and Tracey discuss the nuances of effective communication on LinkedIn, emphasising the importance of balancing storytelling with educational content. They explore common pitfalls on the platform, the significance of choosing the right social media strategy, and the evolving role of AI in professional networking. At its core, this episode is a call for ethical, sustainable marketing. John and Tracey remind us that success on LinkedIn isn’t about quick wins—it’s about showing up, adding value, and playing the long game. KEY TAKEAWAYS Prioritise authentic first-level connections on LinkedIn over simply increasing follower counts. Engaging in meaningful conversations through direct messages can lead to stronger relationships and potential business opportunities. Using automation tools for sending connection requests or messages can violate LinkedIn's rules and risk account suspension. Engagement pods, where users artificially inflate post visibility by agreeing to like and comment on each other's content, are also discouraged as they lead to low-value interactions. Ensure your LinkedIn profile clearly communicates your value proposition and expertise. A well-optimised profile is crucial for attracting potential clients and leads. Different types of content resonate differently with audiences. Testing various formats, such as text-only posts, images, videos, and polls, can help identify what generates the most engagement. Newsletters on LinkedIn can be an effective way to reach subscribers who have opted in to receive your content. They offer a platform for long-form content that can be indexed by search engines, increasing visibility and potential leads. BEST MOMENTS "If you do anything that could look to others as though it is automated, that's probably not a good thing." "I always give people the analogy, it's like signing up for a networking event. You've got to get in amongst it and connect with people." "The big numbers alone aren't enough. I think relationships are where it's at." "You want your post to grab people's attention, optimising the first few lines of your post is crucial." "I think it's a really confusing term. Some people use them as an ad, solely to sell that course." HOST BIO Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't. Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience. Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY. She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results. Podcast: Click here to subscribe LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin Free chapters of Content DNAhttps://espirian.co.uk/content-dna-chapters/ LinkedIn Conference https://uplift-live.com/ Espresso+ Community https://ltsgl--espirian.thrivecart.com/espresso-yearly/ Grow Your Business: https://www.leadstosuccessglobal.com/ Wed, 16 Apr 2025 23:00:00 -0000 Unlocking LinkedIn: Strategies for Success and What to Avoid with the Relentlessly Helpful Linkedin Specialist, John Espirian full 11 Tracey Burnett In this conversation, John Espirian and Tracey Burnett discuss the importance of building genuine LinkedIn connections, the risks of automation, and the value of LinkedIn Premium services. John emphasises the effectiveness of LinkedIn newsletters for visibility and engagement, and provides actionable strategies for generating leads and enhancing content engagement. In this conversation, John and Tracey discuss the nuances of effective communication on LinkedIn, emphasising the importance of balancing storytelling with educational content. They explore common pitfalls on the platform, the significance of choosing the right social media strategy, and the evolving role of AI in professional networking. At its core, this episode is a call for ethical, sustainable marketing. John and Tracey remind us that success on LinkedIn isn’t about quick wins—it’s about showing up, adding value, and playing the long game. KEY TAKEAWAYS Prioritise authentic first-level connections on LinkedIn over simply increasing follower counts. Engaging in meaningful conversations through direct messages can lead to stronger relationships and potential business opportunities. Using automation tools for sending connection requests or messages can violate LinkedIn's rules and risk account suspension. Engagement pods, where users artificially inflate post visibility by agreeing to like and comment on each other's content, are also discouraged as they lead to low-value interactions. Ensure your LinkedIn profile clearly communicates your value proposition and expertise. A well-optimised profile is crucial for attracting potential clients and leads. Different types of content resonate differently with audiences. Testing various formats, such as text-only posts, images, videos, and polls, can help identify what generates the most engagement. Newsletters on LinkedIn can be an effective way to reach subscribers who have opted in to receive your content. They offer a platform for long-form content that can be indexed by search engines, increasing visibility and potential leads. BEST MOMENTS "If you do anything that could look to others as though it is automated, that's probably not a good thing." "I always give people the analogy, it's like signing up for a networking event. You've got to get in amongst it and connect with people." "The big numbers alone aren't enough. I think relationships are where it's at." "You want your post to grab people's attention, optimising the first few lines of your post is crucial." "I think it's a really confusing term. Some people use them as an ad, solely to sell that course." HOST BIO Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't. Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience. Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY. She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results. Podcast: Click here to subscribe LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin Free chapters of Content DNAhttps://espirian.co.uk/content-dna-chapters/ LinkedIn Conference https://uplift-live.com/ Espresso+ Community https://ltsgl--espirian.thrivecart.com/espresso-yearly/ Grow Your Business: https://www.leadstosuccessglobal.com/ In this conversation, John Espirian and Tracey Burnett discuss the importance of building genuine LinkedIn connections, the risks of automation, and the value of LinkedIn Premium services. John emphasises the effectiveness of LinkedIn newsletters for visibility and engagement, and provides actionable strategies for generating leads and enhancing content engagement. In this conversation, John and Tracey discuss the nuances of effective communication on LinkedIn, emphasising the importance of balancing storytelling with educational content. They explore common pitfalls on the platform, the significance of choosing the right social media strategy, and the evolving role of AI in professional networking. At its core, this episode is a call for ethical, sustainable marketing. John and Tracey remind us that success on LinkedIn isn’t about quick wins—it’s about showing up, adding value, and playing the long game.

KEY TAKEAWAYS

  • Prioritise authentic first-level connections on LinkedIn over simply increasing follower counts. Engaging in meaningful conversations through direct messages can lead to stronger relationships and potential business opportunities.

  • Using automation tools for sending connection requests or messages can violate LinkedIn's rules and risk account suspension. Engagement pods, where users artificially inflate post visibility by agreeing to like and comment on each other's content, are also discouraged as they lead to low-value interactions.

  • Ensure your LinkedIn profile clearly communicates your value proposition and expertise. A well-optimised profile is crucial for attracting potential clients and leads.

  • Different types of content resonate differently with audiences. Testing various formats, such as text-only posts, images, videos, and polls, can help identify what generates the most engagement.

  • Newsletters on LinkedIn can be an effective way to reach subscribers who have opted in to receive your content. They offer a platform for long-form content that can be indexed by search engines, increasing visibility and potential leads.

BEST MOMENTS

"If you do anything that could look to others as though it is automated, that's probably not a good thing."

"I always give people the analogy, it's like signing up for a networking event. You've got to get in amongst it and connect with people."

"The big numbers alone aren't enough. I think relationships are where it's at."

"You want your post to grab people's attention, optimising the first few lines of your post is crucial."

"I think it's a really confusing term. Some people use them as an ad, solely to sell that course."

HOST BIO

Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't.

Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience.

Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY.

She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results.

Podcast: Click here to subscribe

LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Got a question? Give me a call: 0044 7877 042 804

Email: tracey@leadstosuccessglobal.com

Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales

Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin

Free chapters of Content DNAhttps://espirian.co.uk/content-dna-chapters/

LinkedIn Conference https://uplift-live.com/

Espresso+ Community https://ltsgl--espirian.thrivecart.com/espresso-yearly/

Grow Your Business: https://www.leadstosuccessglobal.com/

]]> 3883 Seven Proven Strategies to Generate Leads and Attract Clients https://omny.fm/shows/marketing-momentum-for-agencies/010-seven-proven-strategies-to-generate-leads-and-attract-clients In this episode, and today I am covering a topic key to your agency’s survival -  finding new business. I identify seven reasons why enquiries are not coming in at the desired rate and I am going to give you some solutions to each one. These are proven strategies that I have used for my own business and my client's businesses. KEY TAKEAWAYS Relying solely on referrals can lead to inconsistent revenue. It's essential to proactively develop a marketing strategy that includes various lead generation methods rather than waiting for referrals to come in. Focus your marketing messaging on what you can deliver for your ideal clients rather than just showcasing your work. Understanding and addressing the needs of your target audience will help you connect better with potential clients. Inconsistent marketing and sales activities can hinder visibility and momentum. Establish a realistic marketing plan that can be executed consistently over time to ensure you remain top of mind for prospects. Involve everyone in the agency in the marketing efforts. Each team member can contribute to lead generation and client engagement, which can enhance the overall effectiveness of your marketing strategy. Utilise LinkedIn effectively by engaging with your network, posting valuable content, and building relationships. A well-thought-out LinkedIn strategy is crucial for visibility and generating leads in the B2B space. BEST MOMENTS "Around 80% of marketing services agencies struggle to find new business. Is that you? If it is, sit tight. We're going to talk about how you can improve your new business skills." "Prospective clients want to be reassured that you're a good fit for them personally and for their business." "The way to be consistent is to be practical and realistic in your planning and understand that results take time." "Outsourcing can often result in missed opportunities and mistakes and a lack of any real relationship building, which is essential to your success." "It's not just about visibility, it's about your audience really understanding who you are, both as a person and as a business." HOST BIO Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't. Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience. Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY. She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results. Podcast: Click here to subscribe LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin Grow Your Business: https://www.leadstosuccessglobal.com/ Wed, 09 Apr 2025 23:00:00 -0000 Seven Proven Strategies to Generate Leads and Attract Clients full 10 Tracey Burnett In this episode, and today I am covering a topic key to your agency’s survival -  finding new business. I identify seven reasons why enquiries are not coming in at the desired rate and I am going to give you some solutions to each one. These are proven strategies that I have used for my own business and my client's businesses. KEY TAKEAWAYS Relying solely on referrals can lead to inconsistent revenue. It's essential to proactively develop a marketing strategy that includes various lead generation methods rather than waiting for referrals to come in. Focus your marketing messaging on what you can deliver for your ideal clients rather than just showcasing your work. Understanding and addressing the needs of your target audience will help you connect better with potential clients. Inconsistent marketing and sales activities can hinder visibility and momentum. Establish a realistic marketing plan that can be executed consistently over time to ensure you remain top of mind for prospects. Involve everyone in the agency in the marketing efforts. Each team member can contribute to lead generation and client engagement, which can enhance the overall effectiveness of your marketing strategy. Utilise LinkedIn effectively by engaging with your network, posting valuable content, and building relationships. A well-thought-out LinkedIn strategy is crucial for visibility and generating leads in the B2B space. BEST MOMENTS "Around 80% of marketing services agencies struggle to find new business. Is that you? If it is, sit tight. We're going to talk about how you can improve your new business skills." "Prospective clients want to be reassured that you're a good fit for them personally and for their business." "The way to be consistent is to be practical and realistic in your planning and understand that results take time." "Outsourcing can often result in missed opportunities and mistakes and a lack of any real relationship building, which is essential to your success." "It's not just about visibility, it's about your audience really understanding who you are, both as a person and as a business." HOST BIO Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't. Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience. Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY. She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results. Podcast: Click here to subscribe LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin Grow Your Business: https://www.leadstosuccessglobal.com/ In this episode, and today I am covering a topic key to your agency’s survival -  finding new business. I identify seven reasons why enquiries are not coming in at the desired rate and I am going to give you some solutions to each one. These are proven strategies that I have used for my own business and my client's businesses.

KEY TAKEAWAYS

  • Relying solely on referrals can lead to inconsistent revenue. It's essential to proactively develop a marketing strategy that includes various lead generation methods rather than waiting for referrals to come in.

  • Focus your marketing messaging on what you can deliver for your ideal clients rather than just showcasing your work. Understanding and addressing the needs of your target audience will help you connect better with potential clients.

  • Inconsistent marketing and sales activities can hinder visibility and momentum. Establish a realistic marketing plan that can be executed consistently over time to ensure you remain top of mind for prospects.

  • Involve everyone in the agency in the marketing efforts. Each team member can contribute to lead generation and client engagement, which can enhance the overall effectiveness of your marketing strategy.

  • Utilise LinkedIn effectively by engaging with your network, posting valuable content, and building relationships. A well-thought-out LinkedIn strategy is crucial for visibility and generating leads in the B2B space.

BEST MOMENTS

"Around 80% of marketing services agencies struggle to find new business. Is that you? If it is, sit tight. We're going to talk about how you can improve your new business skills."

"Prospective clients want to be reassured that you're a good fit for them personally and for their business."

"The way to be consistent is to be practical and realistic in your planning and understand that results take time."

"Outsourcing can often result in missed opportunities and mistakes and a lack of any real relationship building, which is essential to your success."

"It's not just about visibility, it's about your audience really understanding who you are, both as a person and as a business."

HOST BIO

Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't.

Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience.

Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY.

She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results.

Podcast: Click here to subscribe

LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Got a question? Give me a call: 0044 7877 042 804

Email: tracey@leadstosuccessglobal.com

Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales

Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin

Grow Your Business: https://www.leadstosuccessglobal.com/

]]> 1196 Insights from the 2025 Benchpress Research for UK Marketing Agencies https://omny.fm/shows/marketing-momentum-for-agencies/insights-from-the-2025-benchpress-research-for-uk-marketing-agencies In today's episode, Tracey takes a look at the recently released 2025 Benchpress Research, which uncovers critical insights about UK agencies earning under one million pounds. She discusses the challenges faced by agency owners, including rising redundancies, falling hourly rates, and cash flow issues.  KEY TAKEAWAYS Agencies should prioritise measuring and improving their gross profit rather than just revenue. A significant number of agencies (32%) are missing out on vital insights by not tracking GP, which is crucial for sustainability. While 95% of agencies are utilising AI for various functions, it's important to maintain the unique tone and voice of the agency. AI can save time and money, but agencies should not pass these savings onto clients and must ensure the quality of AI-generated content. The main struggles for agency owners include winning new business (41%), being stuck working in the business rather than on it (23%), and cash flow issues (16%). These challenges are often interconnected, creating a vicious cycle that needs to be addressed. Successful agencies are focusing on specialisation, moving out of London for better profitability, and shifting to retainer or subscription models. Agencies with a clear niche see significant increases in fee income and gross profit. High confidence levels correlate with better performance. Building a culture of confidence within the agency, celebrating small wins, and focusing on unique value propositions can lead to improved outcomes and business growth. BEST MOMENTS "Agencies that are achieving 50% gross profit or higher are thriving while those who don't measure GP, shockingly 32% of agencies are missing out on vital insights." "AI is great because it saves us all time and therefore money, but don't pass those savings on to the client. You should get the benefit of your initiative." "The best performing agencies are doubling down on initial specialism, moving out of London to boost profitability, investing in marketing, social proof, and LinkedIn engagement." "Ghosting and unqualified leads are the two biggest frustrations for agency owners responding to the bench press research." "Specialisation drives growth and profitability, and agencies with a clear niche see a 26% plus increase in fee income and a gross profit of 61% or more." HOST BIO Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't. Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience. Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY. She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results. Podcast: Click here to subscribe LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin Grow Your Business: https://www.leadstosuccessglobal.com/ Wed, 02 Apr 2025 23:00:00 -0000 Insights from the 2025 Benchpress Research for UK Marketing Agencies full 9 Tracey Burnett In today's episode, Tracey takes a look at the recently released 2025 Benchpress Research, which uncovers critical insights about UK agencies earning under one million pounds. She discusses the challenges faced by agency owners, including rising redundancies, falling hourly rates, and cash flow issues.  KEY TAKEAWAYS Agencies should prioritise measuring and improving their gross profit rather than just revenue. A significant number of agencies (32%) are missing out on vital insights by not tracking GP, which is crucial for sustainability. While 95% of agencies are utilising AI for various functions, it's important to maintain the unique tone and voice of the agency. AI can save time and money, but agencies should not pass these savings onto clients and must ensure the quality of AI-generated content. The main struggles for agency owners include winning new business (41%), being stuck working in the business rather than on it (23%), and cash flow issues (16%). These challenges are often interconnected, creating a vicious cycle that needs to be addressed. Successful agencies are focusing on specialisation, moving out of London for better profitability, and shifting to retainer or subscription models. Agencies with a clear niche see significant increases in fee income and gross profit. High confidence levels correlate with better performance. Building a culture of confidence within the agency, celebrating small wins, and focusing on unique value propositions can lead to improved outcomes and business growth. BEST MOMENTS "Agencies that are achieving 50% gross profit or higher are thriving while those who don't measure GP, shockingly 32% of agencies are missing out on vital insights." "AI is great because it saves us all time and therefore money, but don't pass those savings on to the client. You should get the benefit of your initiative." "The best performing agencies are doubling down on initial specialism, moving out of London to boost profitability, investing in marketing, social proof, and LinkedIn engagement." "Ghosting and unqualified leads are the two biggest frustrations for agency owners responding to the bench press research." "Specialisation drives growth and profitability, and agencies with a clear niche see a 26% plus increase in fee income and a gross profit of 61% or more." HOST BIO Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't. Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience. Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY. She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results. Podcast: Click here to subscribe LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin Grow Your Business: https://www.leadstosuccessglobal.com/ In today's episode, Tracey takes a look at the recently released 2025 Benchpress Research, which uncovers critical insights about UK agencies earning under one million pounds. She discusses the challenges faced by agency owners, including rising redundancies, falling hourly rates, and cash flow issues. 

KEY TAKEAWAYS

  • Agencies should prioritise measuring and improving their gross profit rather than just revenue. A significant number of agencies (32%) are missing out on vital insights by not tracking GP, which is crucial for sustainability.

  • While 95% of agencies are utilising AI for various functions, it's important to maintain the unique tone and voice of the agency. AI can save time and money, but agencies should not pass these savings onto clients and must ensure the quality of AI-generated content.

  • The main struggles for agency owners include winning new business (41%), being stuck working in the business rather than on it (23%), and cash flow issues (16%). These challenges are often interconnected, creating a vicious cycle that needs to be addressed.

  • Successful agencies are focusing on specialisation, moving out of London for better profitability, and shifting to retainer or subscription models. Agencies with a clear niche see significant increases in fee income and gross profit.

  • High confidence levels correlate with better performance. Building a culture of confidence within the agency, celebrating small wins, and focusing on unique value propositions can lead to improved outcomes and business growth.

BEST MOMENTS

"Agencies that are achieving 50% gross profit or higher are thriving while those who don't measure GP, shockingly 32% of agencies are missing out on vital insights."

"AI is great because it saves us all time and therefore money, but don't pass those savings on to the client. You should get the benefit of your initiative."

"The best performing agencies are doubling down on initial specialism, moving out of London to boost profitability, investing in marketing, social proof, and LinkedIn engagement."

"Ghosting and unqualified leads are the two biggest frustrations for agency owners responding to the bench press research."

"Specialisation drives growth and profitability, and agencies with a clear niche see a 26% plus increase in fee income and a gross profit of 61% or more."

HOST BIO

Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't.

Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience.

Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY.

She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results.

Podcast: Click here to subscribe

LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Got a question? Give me a call: 0044 7877 042 804

Email: tracey@leadstosuccessglobal.com

Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales

Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin

Grow Your Business: https://www.leadstosuccessglobal.com/

]]> 847 Alex Berresford Interview - Serial Entrepreneur on Starting & Growing Businesses, Sales Conversion and Client Success https://omny.fm/shows/marketing-momentum-for-agencies/alex-berresford-interview-serial-entrepreneur-on-s In this episode, Tracey interviews Alex Berresford, a sales conversion expert and the head of the client success team at ConversionWise. Alex shares insights into the remarkable growth of ConversionWise over the past six years, emphasising the importance of niching down and building monthly recurring revenue. He discusses his approach to managing client relationships and his account management team, highlighting the significance of trust and open communication. KEY TAKEAWAYS ConversionWise experienced significant growth by niching down to specialise in landing pages, which helped establish their reputation as the go-to experts in that area. Success in both client management and team dynamics relies heavily on building trust and strong relationships. Understanding individual personalities and fostering a supportive environment can lead to better performance and client satisfaction. Embracing failures as learning opportunities is essential for growth. Acknowledging mistakes and using them to improve future strategies can lead to better outcomes in business. Utilising direct outreach through platforms like LinkedIn and personal phone calls can yield positive results in client acquisition. Personal connections and timely follow-ups can enhance engagement and build rapport. Investing in team-building experiences, such as corporate retreats, can be more cost-effective than hiring new employees. Focusing on employee satisfaction and retention can lead to a more cohesive and productive team. BEST MOMENTS "The biggest thing is that MRR side of things, that's where we really saw growth." "I think the best thing I've learned is to have good conversations, build relationships, and things come off the back of that." "It's completely okay to mess it up and get it wrong. It's such a good learning opportunity to get it right the next time around." "I think that once you've got that foundation, you can build off of that." "If you know what people are looking for it's free, and it's amazing, and it works." HOST BIO Tracey Burnett has decades of experience in lead generation, marketing and sales. She is highly skilled with decades of in-depth experience in lead gen, marketing and sales, and a broad knowledge of business growth gained over decades. She has an innate knowing of what works and, more importantly, what doesn't. After spending 8 years in corporate marketing and advertising at Unilever & Barclays and 3 years in a top design consultancy in business development and account management at Director level, she started her own consultancy over 3 decades ago, working mainly with designer owned marketing services agencies. She is a lover of LinkedIn and clocked up over 6000 hours mastering this platform. She also specialises in go-to-market strategy, from uncovering & communicating their authentic uniqueness to implementation and team support. Her consultancy has worked with the UK government's marketing and communications agency, creative led, video production and UX agencies, and HR and interior design consultancies. Podcast: Click here to subscribe LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales  Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin Alex's Website: www.companyoffsites.co.uk Connect with Alex on LinkedIn: https://www.linkedin.com/in/aaberresford/ Grow Your Business: https://www.leadstosuccessglobal.com/ Thu, 27 Mar 2025 00:00:00 -0000 Alex Berresford Interview - Serial Entrepreneur on Starting & Growing Businesses, Sales Conversion and Client Success full 8 Tracey Burnett In this episode, Tracey interviews Alex Berresford, a sales conversion expert and the head of the client success team at ConversionWise. Alex shares insights into the remarkable growth of ConversionWise over the past six years, emphasising the importance of niching down and building monthly recurring revenue. He discusses his approach to managing client relationships and his account management team, highlighting the significance of trust and open communication. KEY TAKEAWAYS ConversionWise experienced significant growth by niching down to specialise in landing pages, which helped establish their reputation as the go-to experts in that area. Success in both client management and team dynamics relies heavily on building trust and strong relationships. Understanding individual personalities and fostering a supportive environment can lead to better performance and client satisfaction. Embracing failures as learning opportunities is essential for growth. Acknowledging mistakes and using them to improve future strategies can lead to better outcomes in business. Utilising direct outreach through platforms like LinkedIn and personal phone calls can yield positive results in client acquisition. Personal connections and timely follow-ups can enhance engagement and build rapport. Investing in team-building experiences, such as corporate retreats, can be more cost-effective than hiring new employees. Focusing on employee satisfaction and retention can lead to a more cohesive and productive team. BEST MOMENTS "The biggest thing is that MRR side of things, that's where we really saw growth." "I think the best thing I've learned is to have good conversations, build relationships, and things come off the back of that." "It's completely okay to mess it up and get it wrong. It's such a good learning opportunity to get it right the next time around." "I think that once you've got that foundation, you can build off of that." "If you know what people are looking for it's free, and it's amazing, and it works." HOST BIO Tracey Burnett has decades of experience in lead generation, marketing and sales. She is highly skilled with decades of in-depth experience in lead gen, marketing and sales, and a broad knowledge of business growth gained over decades. She has an innate knowing of what works and, more importantly, what doesn't. After spending 8 years in corporate marketing and advertising at Unilever & Barclays and 3 years in a top design consultancy in business development and account management at Director level, she started her own consultancy over 3 decades ago, working mainly with designer owned marketing services agencies. She is a lover of LinkedIn and clocked up over 6000 hours mastering this platform. She also specialises in go-to-market strategy, from uncovering & communicating their authentic uniqueness to implementation and team support. Her consultancy has worked with the UK government's marketing and communications agency, creative led, video production and UX agencies, and HR and interior design consultancies. Podcast: Click here to subscribe LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales  Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin Alex's Website: www.companyoffsites.co.uk Connect with Alex on LinkedIn: https://www.linkedin.com/in/aaberresford/ Grow Your Business: https://www.leadstosuccessglobal.com/ In this episode, Tracey interviews Alex Berresford, a sales conversion expert and the head of the client success team at ConversionWise. Alex shares insights into the remarkable growth of ConversionWise over the past six years, emphasising the importance of niching down and building monthly recurring revenue. He discusses his approach to managing client relationships and his account management team, highlighting the significance of trust and open communication.

KEY TAKEAWAYS

  • ConversionWise experienced significant growth by niching down to specialise in landing pages, which helped establish their reputation as the go-to experts in that area.

  • Success in both client management and team dynamics relies heavily on building trust and strong relationships. Understanding individual personalities and fostering a supportive environment can lead to better performance and client satisfaction.

  • Embracing failures as learning opportunities is essential for growth. Acknowledging mistakes and using them to improve future strategies can lead to better outcomes in business.

  • Utilising direct outreach through platforms like LinkedIn and personal phone calls can yield positive results in client acquisition. Personal connections and timely follow-ups can enhance engagement and build rapport.

  • Investing in team-building experiences, such as corporate retreats, can be more cost-effective than hiring new employees. Focusing on employee satisfaction and retention can lead to a more cohesive and productive team.

BEST MOMENTS

"The biggest thing is that MRR side of things, that's where we really saw growth."

"I think the best thing I've learned is to have good conversations, build relationships, and things come off the back of that."

"It's completely okay to mess it up and get it wrong. It's such a good learning opportunity to get it right the next time around."

"I think that once you've got that foundation, you can build off of that."

"If you know what people are looking for it's free, and it's amazing, and it works."

HOST BIO

Tracey Burnett has decades of experience in lead generation, marketing and sales.

She is highly skilled with decades of in-depth experience in lead gen, marketing and sales, and a broad knowledge of business growth gained over decades. She has an innate knowing of what works and, more importantly, what doesn't.

After spending 8 years in corporate marketing and advertising at Unilever & Barclays and 3 years in a top design consultancy in business development and account management at Director level, she started her own consultancy over 3 decades ago, working mainly with designer owned marketing services agencies.

She is a lover of LinkedIn and clocked up over 6000 hours mastering this platform. She also specialises in go-to-market strategy, from uncovering & communicating their authentic uniqueness to implementation and team support.

Her consultancy has worked with the UK government's marketing and communications agency, creative led, video production and UX agencies, and HR and interior design consultancies.

Podcast: Click here to subscribe

LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Got a question? Give me a call: 0044 7877 042 804

Email: tracey@leadstosuccessglobal.com

Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales 

Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin

Alex's Website: www.companyoffsites.co.uk

Connect with Alex on LinkedIn: https://www.linkedin.com/in/aaberresford/

Grow Your Business: https://www.leadstosuccessglobal.com/

]]> 2185 How To Effectively Engage Prospects and Close Deals During Calls https://omny.fm/shows/marketing-momentum-for-agencies/how-to-effectively-engage-prospects-and-close-deal In this episode, we’re diving into a topic that will increase your sales success rate with your prospects. I am going to share the experience I have gained over the decades doing more than 7000  introductory and sales meetings with prospects. And, of course, making sales effectively. I will talk about how to bring prospects to a meeting highly engaged and motivated to work with you. KEY TAKEAWAYS Conduct thorough research on the prospect's company, industry, and individual roles before the meeting. This preparation helps build rapport and positions you as a knowledgeable partner. Aim for a two-way conversation where the prospect talks 80% of the time. This approach not only gathers valuable information but also fosters a friendly atmosphere that can lead to a successful partnership. Instead of a rigid script, utilize a sales call framework with key questions that help assess fit and commitment. This allows for a more natural conversation while ensuring all necessary topics are covered. Differentiate yourself from competitors by providing insights and suggestions that the prospect may not have considered. This positions you as a strategic partner rather than just a service provider. Pay attention to body language during video calls. Sitting up straight, maintaining eye contact, and using hand gestures can enhance engagement and the perceived value of your message. BEST MOMENTS "The more knowledge and information you have, the better. It builds rapport quickly because it impresses the prospect." "The purpose of the conversation is for you both to decide if your agency is a fit for their project or account, and if you are a fit for each other." "It's better to be over-prepared than under-prepared." "The sheer amount of effort that you've gone to in finding out about them... this is always my go-to, always." "People won't make a decision based on the brilliance of your slide deck. They're going to make a decision based on how they feel emotionally about you." HOST BIO Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't. Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience. Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY. She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results. Podcast: Click here to subscribe LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin Grow Your Business: https://www.leadstosuccessglobal.com/ Thu, 20 Mar 2025 00:00:00 -0000 How To Effectively Engage Prospects and Close Deals During Calls full 7 Tracey Burnett In this episode, we’re diving into a topic that will increase your sales success rate with your prospects. I am going to share the experience I have gained over the decades doing more than 7000  introductory and sales meetings with prospects. And, of course, making sales effectively. I will talk about how to bring prospects to a meeting highly engaged and motivated to work with you. KEY TAKEAWAYS Conduct thorough research on the prospect's company, industry, and individual roles before the meeting. This preparation helps build rapport and positions you as a knowledgeable partner. Aim for a two-way conversation where the prospect talks 80% of the time. This approach not only gathers valuable information but also fosters a friendly atmosphere that can lead to a successful partnership. Instead of a rigid script, utilize a sales call framework with key questions that help assess fit and commitment. This allows for a more natural conversation while ensuring all necessary topics are covered. Differentiate yourself from competitors by providing insights and suggestions that the prospect may not have considered. This positions you as a strategic partner rather than just a service provider. Pay attention to body language during video calls. Sitting up straight, maintaining eye contact, and using hand gestures can enhance engagement and the perceived value of your message. BEST MOMENTS "The more knowledge and information you have, the better. It builds rapport quickly because it impresses the prospect." "The purpose of the conversation is for you both to decide if your agency is a fit for their project or account, and if you are a fit for each other." "It's better to be over-prepared than under-prepared." "The sheer amount of effort that you've gone to in finding out about them... this is always my go-to, always." "People won't make a decision based on the brilliance of your slide deck. They're going to make a decision based on how they feel emotionally about you." HOST BIO Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't. Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience. Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY. She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results. Podcast: Click here to subscribe LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin Grow Your Business: https://www.leadstosuccessglobal.com/ In this episode, we’re diving into a topic that will increase your sales success rate with your prospects.

I am going to share the experience I have gained over the decades doing more than 7000  introductory and sales meetings with prospects. And, of course, making sales effectively. I will talk about how to bring prospects to a meeting highly engaged and motivated to work with you.

KEY TAKEAWAYS

  • Conduct thorough research on the prospect's company, industry, and individual roles before the meeting. This preparation helps build rapport and positions you as a knowledgeable partner.

  • Aim for a two-way conversation where the prospect talks 80% of the time. This approach not only gathers valuable information but also fosters a friendly atmosphere that can lead to a successful partnership.

  • Instead of a rigid script, utilize a sales call framework with key questions that help assess fit and commitment. This allows for a more natural conversation while ensuring all necessary topics are covered.

  • Differentiate yourself from competitors by providing insights and suggestions that the prospect may not have considered. This positions you as a strategic partner rather than just a service provider.

  • Pay attention to body language during video calls. Sitting up straight, maintaining eye contact, and using hand gestures can enhance engagement and the perceived value of your message.

BEST MOMENTS

"The more knowledge and information you have, the better. It builds rapport quickly because it impresses the prospect."

"The purpose of the conversation is for you both to decide if your agency is a fit for their project or account, and if you are a fit for each other."

"It's better to be over-prepared than under-prepared."

"The sheer amount of effort that you've gone to in finding out about them... this is always my go-to, always."

"People won't make a decision based on the brilliance of your slide deck. They're going to make a decision based on how they feel emotionally about you."

HOST BIO

Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't.

Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience.

Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY.

She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results.

Podcast: Click here to subscribe

LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Got a question? Give me a call: 0044 7877 042 804

Email: tracey@leadstosuccessglobal.com

Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales

Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin

Grow Your Business: https://www.leadstosuccessglobal.com/

]]> 1270 Tracey Burnett - Your Podcast Host, Her Story https://omny.fm/shows/marketing-momentum-for-agencies/tracey-burnett-your-podcast-host-her-story In this very first episode of the Marketing Momentum for Agencies Podcast, Tracey talks you through her marketing journey over the last few decades and the stories along the way. Her expertise lies in developing strategies that help identify and package the unique qualities of marketing and creative agencies, attracting high-quality prospects and accelerating sales. With a deep understanding of business growth dynamics and a track record of significant successes, she is passionate about helping agencies thrive in competitive markets KEY TAKEAWAYS Sales and negotiation are essential skills in both business and life. Early experiences in sales roles helped develop resilience and valuable skills that are applicable in guiding clients today. Identifying and understanding the pain points and needs of clients is crucial. A successful marketing strategy involves having a clear message and a unique proposition that resonates with the target audience. Achieving exceptional results in marketing and sales requires consistent effort over time, similar to the commitment needed for physical fitness. Quick fixes and shortcuts are not effective for sustainable success. Extensive experience in various roles, from working in corporate marketing to running a consultancy, provides a wealth of knowledge that can be leveraged to support agency founders in their business development efforts. Establishing a unique market position and clear differentiation from competitors is vital. This involves creating a compelling message that attracts prospects and encourages them to engage with the business. BEST MOMENTS "Sales and negotiation is the number one skill that we all need in business and life today." "I had a vision that I was going to be able to work three days a week and become a lady of leisure for the rest of the week." "I believe in avoiding the quick fix mindset and get rich quick shortcuts in favour of consistent action taken over the long term." "This is going to be a BS and fluff-free zone, and it aims to help you navigate the challenges and choppy waters of agency life." "I aim to empower agency and consultancy founders and their teams to grow their businesses through excellence in marketing and sales." HOST BIO Tracey Burnett has decades of experience in lead generation, marketing and sales. She is highly skilled with decades of in-depth experience in lead gen, marketing and sales, and a broad knowledge of business growth gained over decades. She has an innate knowing of what works and, more importantly, what doesn't. After spending 8 years in corporate marketing and advertising at Unilever & Barclays and 3 years in a top design consultancy in business development and account management at Director level, she started her own consultancy over 3 decades ago, working mainly with designer owned marketing services agencies. She is a lover of LinkedIn and clocked up over 6000 hours mastering this platform. She also specialises in go-to-market strategy, from uncovering & communicating their authentic uniqueness to implementation and team support. Her consultancy has worked with the UK government's marketing and communications agency, creative led, video production and UX agencies, and HR and interior design consultancies. Podcast: Click here to subscribe LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales  Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin Grow Your Business: https://www.leadstosuccessglobal.com/ Thu, 13 Mar 2025 00:00:00 -0000 Tracey Burnett - Your Podcast Host, Her Story full 1 Tracey Burnett In this very first episode of the Marketing Momentum for Agencies Podcast, Tracey talks you through her marketing journey over the last few decades and the stories along the way. Her expertise lies in developing strategies that help identify and package the unique qualities of marketing and creative agencies, attracting high-quality prospects and accelerating sales. With a deep understanding of business growth dynamics and a track record of significant successes, she is passionate about helping agencies thrive in competitive markets KEY TAKEAWAYS Sales and negotiation are essential skills in both business and life. Early experiences in sales roles helped develop resilience and valuable skills that are applicable in guiding clients today. Identifying and understanding the pain points and needs of clients is crucial. A successful marketing strategy involves having a clear message and a unique proposition that resonates with the target audience. Achieving exceptional results in marketing and sales requires consistent effort over time, similar to the commitment needed for physical fitness. Quick fixes and shortcuts are not effective for sustainable success. Extensive experience in various roles, from working in corporate marketing to running a consultancy, provides a wealth of knowledge that can be leveraged to support agency founders in their business development efforts. Establishing a unique market position and clear differentiation from competitors is vital. This involves creating a compelling message that attracts prospects and encourages them to engage with the business. BEST MOMENTS "Sales and negotiation is the number one skill that we all need in business and life today." "I had a vision that I was going to be able to work three days a week and become a lady of leisure for the rest of the week." "I believe in avoiding the quick fix mindset and get rich quick shortcuts in favour of consistent action taken over the long term." "This is going to be a BS and fluff-free zone, and it aims to help you navigate the challenges and choppy waters of agency life." "I aim to empower agency and consultancy founders and their teams to grow their businesses through excellence in marketing and sales." HOST BIO Tracey Burnett has decades of experience in lead generation, marketing and sales. She is highly skilled with decades of in-depth experience in lead gen, marketing and sales, and a broad knowledge of business growth gained over decades. She has an innate knowing of what works and, more importantly, what doesn't. After spending 8 years in corporate marketing and advertising at Unilever & Barclays and 3 years in a top design consultancy in business development and account management at Director level, she started her own consultancy over 3 decades ago, working mainly with designer owned marketing services agencies. She is a lover of LinkedIn and clocked up over 6000 hours mastering this platform. She also specialises in go-to-market strategy, from uncovering & communicating their authentic uniqueness to implementation and team support. Her consultancy has worked with the UK government's marketing and communications agency, creative led, video production and UX agencies, and HR and interior design consultancies. Podcast: Click here to subscribe LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales  Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin Grow Your Business: https://www.leadstosuccessglobal.com/ In this very first episode of the Marketing Momentum for Agencies Podcast, Tracey talks you through her marketing journey over the last few decades and the stories along the way. Her expertise lies in developing strategies that help identify and package the unique qualities of marketing and creative agencies, attracting high-quality prospects and accelerating sales. With a deep understanding of business growth dynamics and a track record of significant successes, she is passionate about helping agencies thrive in competitive markets

KEY TAKEAWAYS

  • Sales and negotiation are essential skills in both business and life. Early experiences in sales roles helped develop resilience and valuable skills that are applicable in guiding clients today.

  • Identifying and understanding the pain points and needs of clients is crucial. A successful marketing strategy involves having a clear message and a unique proposition that resonates with the target audience.

  • Achieving exceptional results in marketing and sales requires consistent effort over time, similar to the commitment needed for physical fitness. Quick fixes and shortcuts are not effective for sustainable success.

  • Extensive experience in various roles, from working in corporate marketing to running a consultancy, provides a wealth of knowledge that can be leveraged to support agency founders in their business development efforts.

  • Establishing a unique market position and clear differentiation from competitors is vital. This involves creating a compelling message that attracts prospects and encourages them to engage with the business.

BEST MOMENTS

"Sales and negotiation is the number one skill that we all need in business and life today."

"I had a vision that I was going to be able to work three days a week and become a lady of leisure for the rest of the week."

"I believe in avoiding the quick fix mindset and get rich quick shortcuts in favour of consistent action taken over the long term."

"This is going to be a BS and fluff-free zone, and it aims to help you navigate the challenges and choppy waters of agency life."

"I aim to empower agency and consultancy founders and their teams to grow their businesses through excellence in marketing and sales."

HOST BIO

Tracey Burnett has decades of experience in lead generation, marketing and sales.

She is highly skilled with decades of in-depth experience in lead gen, marketing and sales, and a broad knowledge of business growth gained over decades. She has an innate knowing of what works and, more importantly, what doesn't.

After spending 8 years in corporate marketing and advertising at Unilever & Barclays and 3 years in a top design consultancy in business development and account management at Director level, she started her own consultancy over 3 decades ago, working mainly with designer owned marketing services agencies.

She is a lover of LinkedIn and clocked up over 6000 hours mastering this platform. She also specialises in go-to-market strategy, from uncovering & communicating their authentic uniqueness to implementation and team support.

Her consultancy has worked with the UK government's marketing and communications agency, creative led, video production and UX agencies, and HR and interior design consultancies.

Podcast: Click here to subscribe

LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Got a question? Give me a call: 0044 7877 042 804

Email: tracey@leadstosuccessglobal.com

Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales 

Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin

Grow Your Business: https://www.leadstosuccessglobal.com/

]]> 980 Will Taylor, Workflow. Exceptionally Happy Clients & Increasing Referrals with a New Unique Creative Management Tool https://omny.fm/shows/marketing-momentum-for-agencies/will-taylor-workflow-exceptionally-happy-clients-i In today's episode, I talk with Will about this innovative software, Workflow, that can help to blow the socks off your clients - figuratively not literally - exciting them to the point where they not only want to stay with the agency but they refer others too. As a multiple-time agency founder, he gives us insight into growth and exiting. KEY TAKEAWAYS Workflow is designed to enhance client experience by centralising feedback and collaboration, making it easier for agencies to engage clients and ensure their satisfaction. The software aims to replace multiple tools (like project management and feedback tools) with a single, user-friendly platform, reducing costs and streamlining operations for agencies. Before building the software, extensive conversations with agency owners were conducted to understand their pain points, emphasising the importance of being customer-led in product development. For service-based businesses, focusing on a specific niche and becoming the best in that area is essential. Building relationships with key decision-makers in large organisations can lead to long-term contracts and stability. Both in service and software marketing, experimenting with different messages and approaches is vital. This iterative process helps refine offerings based on real customer feedback and market needs. BEST MOMENTS "Unfortunately, you can't just give them your first draft and then they'll be happy with it. There's this big challenge to work together with clients to build the best product." "I mean, who doesn't want a simpler life these days?" "What you can do is this can be your published space where you share work that is ready for the client to see." "The first piece is clients love it, because they get to really engage with the work. It's really simple. It's really easy." "You know, you just said it really, you hit the nail on the head, which is, yes, it is important when it's software because there's so much riding on getting that right." HOST BIO Tracey Burnett has decades of experience in lead generation, marketing and sales. She is highly skilled with decades of in-depth experience in lead gen, marketing and sales, and a broad knowledge of business growth gained over decades. She has an innate knowing of what works and, more importantly, what doesn't. After spending 8 years in corporate marketing and advertising at Unilever & Barclays and 3 years in a top design consultancy in business development and account management at Director level, she started her own consultancy over 3 decades ago, working mainly with designer owned marketing services agencies. She is a lover of LinkedIn and clocked up over 6000 hours mastering this platform. She also specialises in go-to-market strategy, from uncovering & communicating their authentic uniqueness to implementation and team support. Her consultancy has worked with the UK government's marketing and communications agency, creative led, video production and UX agencies, and HR and interior design consultancies. Podcast: Click here to subscribe LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales  Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin Check out Workflow here: https://www.workflow.design/tracey    Connect with Will on LinkedIn. https://www.linkedin.com/in/wrftaylor/ Grow Your Business: https://www.leadstosuccessglobal.com/ Thu, 13 Mar 2025 00:00:00 -0000 Will Taylor, Workflow. Exceptionally Happy Clients & Increasing Referrals with a New Unique Creative Management Tool full 4 Tracey Burnett In today's episode, I talk with Will about this innovative software, Workflow, that can help to blow the socks off your clients - figuratively not literally - exciting them to the point where they not only want to stay with the agency but they refer others too. As a multiple-time agency founder, he gives us insight into growth and exiting. KEY TAKEAWAYS Workflow is designed to enhance client experience by centralising feedback and collaboration, making it easier for agencies to engage clients and ensure their satisfaction. The software aims to replace multiple tools (like project management and feedback tools) with a single, user-friendly platform, reducing costs and streamlining operations for agencies. Before building the software, extensive conversations with agency owners were conducted to understand their pain points, emphasising the importance of being customer-led in product development. For service-based businesses, focusing on a specific niche and becoming the best in that area is essential. Building relationships with key decision-makers in large organisations can lead to long-term contracts and stability. Both in service and software marketing, experimenting with different messages and approaches is vital. This iterative process helps refine offerings based on real customer feedback and market needs. BEST MOMENTS "Unfortunately, you can't just give them your first draft and then they'll be happy with it. There's this big challenge to work together with clients to build the best product." "I mean, who doesn't want a simpler life these days?" "What you can do is this can be your published space where you share work that is ready for the client to see." "The first piece is clients love it, because they get to really engage with the work. It's really simple. It's really easy." "You know, you just said it really, you hit the nail on the head, which is, yes, it is important when it's software because there's so much riding on getting that right." HOST BIO Tracey Burnett has decades of experience in lead generation, marketing and sales. She is highly skilled with decades of in-depth experience in lead gen, marketing and sales, and a broad knowledge of business growth gained over decades. She has an innate knowing of what works and, more importantly, what doesn't. After spending 8 years in corporate marketing and advertising at Unilever & Barclays and 3 years in a top design consultancy in business development and account management at Director level, she started her own consultancy over 3 decades ago, working mainly with designer owned marketing services agencies. She is a lover of LinkedIn and clocked up over 6000 hours mastering this platform. She also specialises in go-to-market strategy, from uncovering & communicating their authentic uniqueness to implementation and team support. Her consultancy has worked with the UK government's marketing and communications agency, creative led, video production and UX agencies, and HR and interior design consultancies. Podcast: Click here to subscribe LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales  Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin Check out Workflow here: https://www.workflow.design/tracey    Connect with Will on LinkedIn. https://www.linkedin.com/in/wrftaylor/ Grow Your Business: https://www.leadstosuccessglobal.com/ In today's episode, I talk with Will about this innovative software, Workflow, that can help to blow the socks off your clients - figuratively not literally - exciting them to the point where they not only want to stay with the agency but they refer others too. As a multiple-time agency founder, he gives us insight into growth and exiting.

KEY TAKEAWAYS

  • Workflow is designed to enhance client experience by centralising feedback and collaboration, making it easier for agencies to engage clients and ensure their satisfaction.

  • The software aims to replace multiple tools (like project management and feedback tools) with a single, user-friendly platform, reducing costs and streamlining operations for agencies.

  • Before building the software, extensive conversations with agency owners were conducted to understand their pain points, emphasising the importance of being customer-led in product development.

  • For service-based businesses, focusing on a specific niche and becoming the best in that area is essential. Building relationships with key decision-makers in large organisations can lead to long-term contracts and stability.

  • Both in service and software marketing, experimenting with different messages and approaches is vital. This iterative process helps refine offerings based on real customer feedback and market needs.

BEST MOMENTS

"Unfortunately, you can't just give them your first draft and then they'll be happy with it. There's this big challenge to work together with clients to build the best product."

"I mean, who doesn't want a simpler life these days?"

"What you can do is this can be your published space where you share work that is ready for the client to see."

"The first piece is clients love it, because they get to really engage with the work. It's really simple. It's really easy."

"You know, you just said it really, you hit the nail on the head, which is, yes, it is important when it's software because there's so much riding on getting that right."

HOST BIO

Tracey Burnett has decades of experience in lead generation, marketing and sales.

She is highly skilled with decades of in-depth experience in lead gen, marketing and sales, and a broad knowledge of business growth gained over decades. She has an innate knowing of what works and, more importantly, what doesn't.

After spending 8 years in corporate marketing and advertising at Unilever & Barclays and 3 years in a top design consultancy in business development and account management at Director level, she started her own consultancy over 3 decades ago, working mainly with designer owned marketing services agencies.

She is a lover of LinkedIn and clocked up over 6000 hours mastering this platform. She also specialises in go-to-market strategy, from uncovering & communicating their authentic uniqueness to implementation and team support.

Her consultancy has worked with the UK government's marketing and communications agency, creative led, video production and UX agencies, and HR and interior design consultancies.

Podcast: Click here to subscribe

LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Got a question? Give me a call: 0044 7877 042 804

Email: tracey@leadstosuccessglobal.com

Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales 

Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin

Check out Workflow here: https://www.workflow.design/tracey   

Connect with Will on LinkedIn. https://www.linkedin.com/in/wrftaylor/

Grow Your Business: https://www.leadstosuccessglobal.com/

]]> 3828 How To Build Relationships with Prospects and Make More Sales https://omny.fm/shows/marketing-momentum-for-agencies/how-to-build-relationships-with-prospects-and-make In this episode, I am going to give you lots of insight and easy to apply advice, and my own process, on how to engage cold prospects and keep in touch with them without being boring or cheesy, AND give value to build trust and relationships. KEY TAKEAWAYS Implement a pre-framing strategy that combines personalised, value-driven touchpoints to keep prospects engaged and build trust without coming across as salesy or spammy. Tailor your outreach efforts to each prospect by using a menu of personalized touchpoint ideas that reflect genuine interest in their needs and challenges. Actively engage with prospects on social media platforms like LinkedIn by liking, commenting, and sharing relevant insights to maintain visibility and foster relationships. Offer valuable resources, such as articles, quizzes, or insights related to their industry or interests, to keep prospects informed and engaged throughout the sales process. After meetings or calls, continue to nurture the relationship by sending follow-up messages, sharing relevant content, and maintaining communication to enhance the likelihood of conversion. BEST MOMENTS "You need what I call a pre-framing strategy, a strategy leading you to the ultimate goal of gaining them as a client." "Personalisation shows you have a genuine interest in them, that you're making the effort and it avoids the spammy mass market outreach that everyone hates." "By combining these strategies, delivering value through content, leveraging multiple touch points, personalising interactions and staying authentic, you can nurture those relationships effectively without sounding cheesy or spammy." "The idea is that you're positioning yourself as an expert, as an authority, reinforcing your uniqueness as a business and proving yourself to be a valuable partner." "It's better to do more people that perhaps won't be involved in the process rather than leave out people that are." HOST BIO Tracey Burnett has decades of experience in lead generation, marketing and sales. She is highly skilled with decades of in-depth experience in lead gen, marketing and sales, and a broad knowledge of business growth gained over decades. She has an innate knowing of what works and, more importantly, what doesn't. After spending 8 years in corporate marketing and advertising at Unilever & Barclays and 3 years in a top design consultancy in business development and account management at Director level, she started her own consultancy over 3 decades ago, working mainly with designer owned marketing services agencies. She is a lover of LinkedIn and clocked up over 6000 hours mastering this platform. She also specialises in go-to-market strategy, from uncovering & communicating their authentic uniqueness to implementation and team support. Her consultancy has worked with the UK government's marketing and communications agency, creative led, video production and UX agencies, and HR and interior design consultancies. Podcast: Click here to subscribe LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales  Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin Grow Your Business: https://www.leadstosuccessglobal.com/ Thu, 13 Mar 2025 00:00:00 -0000 How To Build Relationships with Prospects and Make More Sales full 5 Tracey Burnett In this episode, I am going to give you lots of insight and easy to apply advice, and my own process, on how to engage cold prospects and keep in touch with them without being boring or cheesy, AND give value to build trust and relationships. KEY TAKEAWAYS Implement a pre-framing strategy that combines personalised, value-driven touchpoints to keep prospects engaged and build trust without coming across as salesy or spammy. Tailor your outreach efforts to each prospect by using a menu of personalized touchpoint ideas that reflect genuine interest in their needs and challenges. Actively engage with prospects on social media platforms like LinkedIn by liking, commenting, and sharing relevant insights to maintain visibility and foster relationships. Offer valuable resources, such as articles, quizzes, or insights related to their industry or interests, to keep prospects informed and engaged throughout the sales process. After meetings or calls, continue to nurture the relationship by sending follow-up messages, sharing relevant content, and maintaining communication to enhance the likelihood of conversion. BEST MOMENTS "You need what I call a pre-framing strategy, a strategy leading you to the ultimate goal of gaining them as a client." "Personalisation shows you have a genuine interest in them, that you're making the effort and it avoids the spammy mass market outreach that everyone hates." "By combining these strategies, delivering value through content, leveraging multiple touch points, personalising interactions and staying authentic, you can nurture those relationships effectively without sounding cheesy or spammy." "The idea is that you're positioning yourself as an expert, as an authority, reinforcing your uniqueness as a business and proving yourself to be a valuable partner." "It's better to do more people that perhaps won't be involved in the process rather than leave out people that are." HOST BIO Tracey Burnett has decades of experience in lead generation, marketing and sales. She is highly skilled with decades of in-depth experience in lead gen, marketing and sales, and a broad knowledge of business growth gained over decades. She has an innate knowing of what works and, more importantly, what doesn't. After spending 8 years in corporate marketing and advertising at Unilever & Barclays and 3 years in a top design consultancy in business development and account management at Director level, she started her own consultancy over 3 decades ago, working mainly with designer owned marketing services agencies. She is a lover of LinkedIn and clocked up over 6000 hours mastering this platform. She also specialises in go-to-market strategy, from uncovering & communicating their authentic uniqueness to implementation and team support. Her consultancy has worked with the UK government's marketing and communications agency, creative led, video production and UX agencies, and HR and interior design consultancies. Podcast: Click here to subscribe LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales  Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin Grow Your Business: https://www.leadstosuccessglobal.com/ In this episode, I am going to give you lots of insight and easy to apply advice, and my own process, on how to engage cold prospects and keep in touch with them without being boring or cheesy, AND give value to build trust and relationships.

KEY TAKEAWAYS

  • Implement a pre-framing strategy that combines personalised, value-driven touchpoints to keep prospects engaged and build trust without coming across as salesy or spammy.

  • Tailor your outreach efforts to each prospect by using a menu of personalized touchpoint ideas that reflect genuine interest in their needs and challenges.

  • Actively engage with prospects on social media platforms like LinkedIn by liking, commenting, and sharing relevant insights to maintain visibility and foster relationships.

  • Offer valuable resources, such as articles, quizzes, or insights related to their industry or interests, to keep prospects informed and engaged throughout the sales process.

  • After meetings or calls, continue to nurture the relationship by sending follow-up messages, sharing relevant content, and maintaining communication to enhance the likelihood of conversion.

BEST MOMENTS

"You need what I call a pre-framing strategy, a strategy leading you to the ultimate goal of gaining them as a client."

"Personalisation shows you have a genuine interest in them, that you're making the effort and it avoids the spammy mass market outreach that everyone hates."

"By combining these strategies, delivering value through content, leveraging multiple touch points, personalising interactions and staying authentic, you can nurture those relationships effectively without sounding cheesy or spammy."

"The idea is that you're positioning yourself as an expert, as an authority, reinforcing your uniqueness as a business and proving yourself to be a valuable partner."

"It's better to do more people that perhaps won't be involved in the process rather than leave out people that are."

HOST BIO

Tracey Burnett has decades of experience in lead generation, marketing and sales.

She is highly skilled with decades of in-depth experience in lead gen, marketing and sales, and a broad knowledge of business growth gained over decades. She has an innate knowing of what works and, more importantly, what doesn't.

After spending 8 years in corporate marketing and advertising at Unilever & Barclays and 3 years in a top design consultancy in business development and account management at Director level, she started her own consultancy over 3 decades ago, working mainly with designer owned marketing services agencies.

She is a lover of LinkedIn and clocked up over 6000 hours mastering this platform. She also specialises in go-to-market strategy, from uncovering & communicating their authentic uniqueness to implementation and team support.

Her consultancy has worked with the UK government's marketing and communications agency, creative led, video production and UX agencies, and HR and interior design consultancies.

Podcast: Click here to subscribe

LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Got a question? Give me a call: 0044 7877 042 804

Email: tracey@leadstosuccessglobal.com

Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales 

Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin

Grow Your Business: https://www.leadstosuccessglobal.com/

]]> 1222 Tim Perry Interview - Growing an Agency Successfully Internationally Across Specialisms & Training Creatives to Support the Sales Function https://omny.fm/shows/marketing-momentum-for-agencies/tim-perry-interview-growing-an-agency-successfully In this episode, we talk to Tim Perry who grew his agency, Webb DeVlam, geographically and across specialisms. Tim gives the insider track on the highs and lows of being an agency founder, especially overcoming those growing pains to get the agency to the phenomenal heights it finally reached. And finally, Tim gives us the low down on why it is a fantastic investment to provide your creatives with commercial training.  Let's face it getting all hands on the pump and contributing to the marketing effort can only be a win-win for all parties KEY TAKEAWAYS Expanding beyond a narrow focus can lead to significant growth. This includes diversifying services and moving upstream to offer strategic insights alongside executional design work. Developing commercial skills among creatives is crucial. These skills enhance their value to the agency and contribute to business development, client relationships, and understanding profitability. Agencies should clearly articulate their value proposition and positioning to avoid being pigeonholed into a single service. This can help attract new clients who are open to a broader range of services. Maintaining strong relationships with clients is essential for repeat business. Agencies should proactively engage with clients, offering value and staying top of mind between projects. A focused marketing approach is more effective than spreading efforts too thin. Agencies should choose one main channel to excel in and support it with additional channels, ensuring consistency and quality in their outreach. BEST MOMENTS "What separates the really successful from everybody else is rarely the quality of your work output. What makes the most difference is what I call commercial skills." "It's really interesting that you said the growth has come from doing the complete opposite to that." "We realised that the perception that our clients and prospects had of us was down to us. It was down to our positioning and our articulation of our value proposition." "You need to call in the right people and have those people love you because they're going to be the best clients." "If your business development's not working as an agency, then nothing else really matters." HOST BIO Tracey Burnett has decades of experience in lead generation, marketing and sales. She is highly skilled with decades of in-depth experience in lead gen, marketing and sales, and a broad knowledge of business growth gained over decades. She has an innate knowing of what works and, more importantly, what doesn't. After spending 8 years in corporate marketing and advertising at Unilever & Barclays and 3 years in a top design consultancy in business development and account management at Director level, she started her own consultancy over 3 decades ago, working mainly with designer owned marketing services agencies. She is a lover of LinkedIn and clocked up over 6000 hours mastering this platform. She also specialises in go-to-market strategy, from uncovering & communicating their authentic uniqueness to implementation and team support. Her consultancy has worked with the UK government's marketing and communications agency, creative led, video production and UX agencies, and HR and interior design consultancies. Podcast: Click here to subscribe LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales  Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin Tim Perry Website: www.tp-consulting.co.uk Book a call with Tim: https://calendly.com/tim-tp-consulting Connect with Tim on LinkedIn: https://www.linkedin.com/in/tim-perry-consulting/  Grow Your Business: https://www.leadstosuccessglobal.com/ Thu, 13 Mar 2025 00:00:00 -0000 Tim Perry Interview - Growing an Agency Successfully Internationally Across Specialisms & Training Creatives to Support the Sales Function full 6 Tracey Burnett In this episode, we talk to Tim Perry who grew his agency, Webb DeVlam, geographically and across specialisms. Tim gives the insider track on the highs and lows of being an agency founder, especially overcoming those growing pains to get the agency to the phenomenal heights it finally reached. And finally, Tim gives us the low down on why it is a fantastic investment to provide your creatives with commercial training.  Let's face it getting all hands on the pump and contributing to the marketing effort can only be a win-win for all parties KEY TAKEAWAYS Expanding beyond a narrow focus can lead to significant growth. This includes diversifying services and moving upstream to offer strategic insights alongside executional design work. Developing commercial skills among creatives is crucial. These skills enhance their value to the agency and contribute to business development, client relationships, and understanding profitability. Agencies should clearly articulate their value proposition and positioning to avoid being pigeonholed into a single service. This can help attract new clients who are open to a broader range of services. Maintaining strong relationships with clients is essential for repeat business. Agencies should proactively engage with clients, offering value and staying top of mind between projects. A focused marketing approach is more effective than spreading efforts too thin. Agencies should choose one main channel to excel in and support it with additional channels, ensuring consistency and quality in their outreach. BEST MOMENTS "What separates the really successful from everybody else is rarely the quality of your work output. What makes the most difference is what I call commercial skills." "It's really interesting that you said the growth has come from doing the complete opposite to that." "We realised that the perception that our clients and prospects had of us was down to us. It was down to our positioning and our articulation of our value proposition." "You need to call in the right people and have those people love you because they're going to be the best clients." "If your business development's not working as an agency, then nothing else really matters." HOST BIO Tracey Burnett has decades of experience in lead generation, marketing and sales. She is highly skilled with decades of in-depth experience in lead gen, marketing and sales, and a broad knowledge of business growth gained over decades. She has an innate knowing of what works and, more importantly, what doesn't. After spending 8 years in corporate marketing and advertising at Unilever & Barclays and 3 years in a top design consultancy in business development and account management at Director level, she started her own consultancy over 3 decades ago, working mainly with designer owned marketing services agencies. She is a lover of LinkedIn and clocked up over 6000 hours mastering this platform. She also specialises in go-to-market strategy, from uncovering & communicating their authentic uniqueness to implementation and team support. Her consultancy has worked with the UK government's marketing and communications agency, creative led, video production and UX agencies, and HR and interior design consultancies. Podcast: Click here to subscribe LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales  Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin Tim Perry Website: www.tp-consulting.co.uk Book a call with Tim: https://calendly.com/tim-tp-consulting Connect with Tim on LinkedIn: https://www.linkedin.com/in/tim-perry-consulting/  Grow Your Business: https://www.leadstosuccessglobal.com/ In this episode, we talk to Tim Perry who grew his agency, Webb DeVlam, geographically and across specialisms. Tim gives the insider track on the highs and lows of being an agency founder, especially overcoming those growing pains to get the agency to the phenomenal heights it finally reached.

And finally, Tim gives us the low down on why it is a fantastic investment to provide your creatives with commercial training.  Let's face it getting all hands on the pump and contributing to the marketing effort can only be a win-win for all parties

KEY TAKEAWAYS

  • Expanding beyond a narrow focus can lead to significant growth. This includes diversifying services and moving upstream to offer strategic insights alongside executional design work.

  • Developing commercial skills among creatives is crucial. These skills enhance their value to the agency and contribute to business development, client relationships, and understanding profitability.

  • Agencies should clearly articulate their value proposition and positioning to avoid being pigeonholed into a single service. This can help attract new clients who are open to a broader range of services.

  • Maintaining strong relationships with clients is essential for repeat business. Agencies should proactively engage with clients, offering value and staying top of mind between projects.

  • A focused marketing approach is more effective than spreading efforts too thin. Agencies should choose one main channel to excel in and support it with additional channels, ensuring consistency and quality in their outreach.

BEST MOMENTS

"What separates the really successful from everybody else is rarely the quality of your work output. What makes the most difference is what I call commercial skills."

"It's really interesting that you said the growth has come from doing the complete opposite to that."

"We realised that the perception that our clients and prospects had of us was down to us. It was down to our positioning and our articulation of our value proposition."

"You need to call in the right people and have those people love you because they're going to be the best clients."

"If your business development's not working as an agency, then nothing else really matters."

HOST BIO

Tracey Burnett has decades of experience in lead generation, marketing and sales.

She is highly skilled with decades of in-depth experience in lead gen, marketing and sales, and a broad knowledge of business growth gained over decades. She has an innate knowing of what works and, more importantly, what doesn't.

After spending 8 years in corporate marketing and advertising at Unilever & Barclays and 3 years in a top design consultancy in business development and account management at Director level, she started her own consultancy over 3 decades ago, working mainly with designer owned marketing services agencies.

She is a lover of LinkedIn and clocked up over 6000 hours mastering this platform. She also specialises in go-to-market strategy, from uncovering & communicating their authentic uniqueness to implementation and team support.

Her consultancy has worked with the UK government's marketing and communications agency, creative led, video production and UX agencies, and HR and interior design consultancies.

Podcast: Click here to subscribe

LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Got a question? Give me a call: 0044 7877 042 804

Email: tracey@leadstosuccessglobal.com

Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales 

Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin

Tim Perry Website: www.tp-consulting.co.uk

Book a call with Tim: https://calendly.com/tim-tp-consulting

Connect with Tim on LinkedIn: https://www.linkedin.com/in/tim-perry-consulting/ 

Grow Your Business: https://www.leadstosuccessglobal.com/

]]> 4233 How UK Agencies are Performing & How to Improve Sales Success https://omny.fm/shows/marketing-momentum-for-agencies/how-uk-agencies-are-performing-how-to-improve-sale I have recently read the BenchPress research commissioned by The Wow Company & it has stimulated some thoughts that I am sharing with you today. I will talk about specialisation, niche, and under-resourced agencies and address these. Working in lead gen, the strengths and weaknesses of agency marketing, and some advice on that. KEY TAKEAWAYS A significant portion of agencies (18%) do not measure their sales and marketing activities, which hinders their ability to understand what works and what doesn't. Regular measurement is crucial for effective marketing and business growth. Only 17% of agencies have a clear specialisation or niche, making it difficult for them to stand out and attract leads. Specialising can lead to higher fees, easier marketing, and a stronger competitive position. Many agencies are under-resourced in their marketing and sales functions, with 50% lacking sufficient personnel dedicated to new business. This often results in founders spending too much time on marketing tasks instead of focusing on their core competencies. The most effective channels for generating leads include referrals, in-person networking, LinkedIn, and online networking. Agencies should develop strategies to enhance their presence in these areas to increase lead generation. A substantial number of agencies (20%) do not have a marketing plan in place. To achieve growth, agencies must invest time and resources into a comprehensive marketing strategy and ensure that all team members are involved in the process. BEST MOMENTS "18% of respondents don't measure their sales and marketing activity at all. If you don't know what's working, then your marketing isn't gonna be as effective as it could be." "The more specialised you are, the more you can charge and the easier your marketing is gonna be." "50% of agencies are definitely under-resourced when it comes to the marketing and sales function." "The cold, hard truth is that business growth is not easy, and most owners do not get into this to be a marketer." "The path to lasting success is to take massive action or massive, consistent, relentless action." HOST BIO Tracey Burnett has decades of experience in lead generation, marketing and sales. She is highly skilled with decades of in-depth experience in lead gen, marketing and sales, and a broad knowledge of business growth gained over decades. She has an innate knowing of what works and, more importantly, what doesn't. After spending 8 years in corporate marketing and advertising at Unilever & Barclays and 3 years in a top design consultancy in business development and account management at Director level, she started her own consultancy over 3 decades ago, working mainly with designer owned marketing services agencies. She is a lover of LinkedIn and clocked up over 6000 hours mastering this platform. She also specialises in go-to-market strategy, from uncovering & communicating their authentic uniqueness to implementation and team support. Her consultancy has worked with the UK government's marketing and communications agency, creative led, video production and UX agencies, and HR and interior design consultancies. Podcast: Click here to subscribe LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales  Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin Grow Your Business: https://www.leadstosuccessglobal.com/ Thu, 13 Mar 2025 00:00:00 -0000 How UK Agencies are Performing & How to Improve Sales Success full 2 Tracey Burnett I have recently read the BenchPress research commissioned by The Wow Company & it has stimulated some thoughts that I am sharing with you today. I will talk about specialisation, niche, and under-resourced agencies and address these. Working in lead gen, the strengths and weaknesses of agency marketing, and some advice on that. KEY TAKEAWAYS A significant portion of agencies (18%) do not measure their sales and marketing activities, which hinders their ability to understand what works and what doesn't. Regular measurement is crucial for effective marketing and business growth. Only 17% of agencies have a clear specialisation or niche, making it difficult for them to stand out and attract leads. Specialising can lead to higher fees, easier marketing, and a stronger competitive position. Many agencies are under-resourced in their marketing and sales functions, with 50% lacking sufficient personnel dedicated to new business. This often results in founders spending too much time on marketing tasks instead of focusing on their core competencies. The most effective channels for generating leads include referrals, in-person networking, LinkedIn, and online networking. Agencies should develop strategies to enhance their presence in these areas to increase lead generation. A substantial number of agencies (20%) do not have a marketing plan in place. To achieve growth, agencies must invest time and resources into a comprehensive marketing strategy and ensure that all team members are involved in the process. BEST MOMENTS "18% of respondents don't measure their sales and marketing activity at all. If you don't know what's working, then your marketing isn't gonna be as effective as it could be." "The more specialised you are, the more you can charge and the easier your marketing is gonna be." "50% of agencies are definitely under-resourced when it comes to the marketing and sales function." "The cold, hard truth is that business growth is not easy, and most owners do not get into this to be a marketer." "The path to lasting success is to take massive action or massive, consistent, relentless action." HOST BIO Tracey Burnett has decades of experience in lead generation, marketing and sales. She is highly skilled with decades of in-depth experience in lead gen, marketing and sales, and a broad knowledge of business growth gained over decades. She has an innate knowing of what works and, more importantly, what doesn't. After spending 8 years in corporate marketing and advertising at Unilever & Barclays and 3 years in a top design consultancy in business development and account management at Director level, she started her own consultancy over 3 decades ago, working mainly with designer owned marketing services agencies. She is a lover of LinkedIn and clocked up over 6000 hours mastering this platform. She also specialises in go-to-market strategy, from uncovering & communicating their authentic uniqueness to implementation and team support. Her consultancy has worked with the UK government's marketing and communications agency, creative led, video production and UX agencies, and HR and interior design consultancies. Podcast: Click here to subscribe LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales  Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin Grow Your Business: https://www.leadstosuccessglobal.com/ I have recently read the BenchPress research commissioned by The Wow Company & it has stimulated some thoughts that I am sharing with you today. I will talk about specialisation, niche, and under-resourced agencies and address these. Working in lead gen, the strengths and weaknesses of agency marketing, and some advice on that.

KEY TAKEAWAYS

  • A significant portion of agencies (18%) do not measure their sales and marketing activities, which hinders their ability to understand what works and what doesn't. Regular measurement is crucial for effective marketing and business growth.

  • Only 17% of agencies have a clear specialisation or niche, making it difficult for them to stand out and attract leads. Specialising can lead to higher fees, easier marketing, and a stronger competitive position.

  • Many agencies are under-resourced in their marketing and sales functions, with 50% lacking sufficient personnel dedicated to new business. This often results in founders spending too much time on marketing tasks instead of focusing on their core competencies.

  • The most effective channels for generating leads include referrals, in-person networking, LinkedIn, and online networking. Agencies should develop strategies to enhance their presence in these areas to increase lead generation.

  • A substantial number of agencies (20%) do not have a marketing plan in place. To achieve growth, agencies must invest time and resources into a comprehensive marketing strategy and ensure that all team members are involved in the process.

BEST MOMENTS

"18% of respondents don't measure their sales and marketing activity at all. If you don't know what's working, then your marketing isn't gonna be as effective as it could be."

"The more specialised you are, the more you can charge and the easier your marketing is gonna be."

"50% of agencies are definitely under-resourced when it comes to the marketing and sales function."

"The cold, hard truth is that business growth is not easy, and most owners do not get into this to be a marketer."

"The path to lasting success is to take massive action or massive, consistent, relentless action."

HOST BIO

Tracey Burnett has decades of experience in lead generation, marketing and sales.

She is highly skilled with decades of in-depth experience in lead gen, marketing and sales, and a broad knowledge of business growth gained over decades. She has an innate knowing of what works and, more importantly, what doesn't.

After spending 8 years in corporate marketing and advertising at Unilever & Barclays and 3 years in a top design consultancy in business development and account management at Director level, she started her own consultancy over 3 decades ago, working mainly with designer owned marketing services agencies.

She is a lover of LinkedIn and clocked up over 6000 hours mastering this platform. She also specialises in go-to-market strategy, from uncovering & communicating their authentic uniqueness to implementation and team support.

Her consultancy has worked with the UK government's marketing and communications agency, creative led, video production and UX agencies, and HR and interior design consultancies.

Podcast: Click here to subscribe

LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Got a question? Give me a call: 0044 7877 042 804

Email: tracey@leadstosuccessglobal.com

Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales 

Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin

Grow Your Business: https://www.leadstosuccessglobal.com/

]]> 879 Get onto Page 1 of Google by Optimising Your LinkedIn Profile https://omny.fm/shows/marketing-momentum-for-agencies/get-onto-page-1-of-google-by-optimising-your-linke A little-known fact is that Google LOVES LinkedIn. And most people only dream of getting onto Page 1 of Google without paying for ads. In this episode, I am going to talk you through how you can significantly increase your chances of getting onto page one of Google and also high up in LinkedIn searches to increase the number of inbound leads you get - for free! KEY TAKEAWAYS Ensure your LinkedIn profile is fully complete, including customising your URL, adding a professional photo, and crafting a compelling headline that communicates your value. Use the About section to demonstrate your understanding of prospects' needs, highlight your unique offerings, and include a clear call to action, rather than simply listing your qualifications. The banner should convey results or pose questions that resonate with your target audience, while the headline should be keyword-rich and engaging to attract attention in search results. Actively seek testimonials from colleagues, clients, and suppliers to enhance your credibility on LinkedIn. Providing testimonials for others can often lead to receiving them in return. Use the Featured section to showcase your best content and services, and optimise the Experience section with relevant keywords to improve search visibility and provide a comprehensive view of your professional background. BEST MOMENTS "Google loves LinkedIn. So you're gonna find that if your profile's been optimised, you stand a fantastic chance of getting onto page one." "Don't waste your LinkedIn profile. Instead, focus on dropping those value bombs so visitors to your profile can learn something that's important to them." "Profiles with 100% completeness rank higher in searches, so try and complete all the sections." "In your About section, use the first few lines to drive them to click the See More button and read more." "Social proof is vital. So redouble your efforts to get more testimonials on LinkedIn." HOST BIO Tracey Burnett has decades of experience in lead generation, marketing and sales. She is highly skilled with decades of in-depth experience in lead gen, marketing and sales, and a broad knowledge of business growth gained over decades. She has an innate knowing of what works and, more importantly, what doesn't. After spending 8 years in corporate marketing and advertising at Unilever & Barclays and 3 years in a top design consultancy in business development and account management at Director level, she started her own consultancy over 3 decades ago, working mainly with designer owned marketing services agencies. She is a lover of LinkedIn and clocked up over 6000 hours mastering this platform. She also specialises in go-to-market strategy, from uncovering & communicating their authentic uniqueness to implementation and team support. Her consultancy has worked with the UK government's marketing and communications agency, creative led, video production and UX agencies, and HR and interior design consultancies. Podcast: Click here to subscribe LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales  Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin Grow Your Business: https://www.leadstosuccessglobal.com/ Thu, 13 Mar 2025 00:00:00 -0000 Get onto Page 1 of Google by Optimising Your LinkedIn Profile full 3 Tracey Burnett A little-known fact is that Google LOVES LinkedIn. And most people only dream of getting onto Page 1 of Google without paying for ads. In this episode, I am going to talk you through how you can significantly increase your chances of getting onto page one of Google and also high up in LinkedIn searches to increase the number of inbound leads you get - for free! KEY TAKEAWAYS Ensure your LinkedIn profile is fully complete, including customising your URL, adding a professional photo, and crafting a compelling headline that communicates your value. Use the About section to demonstrate your understanding of prospects' needs, highlight your unique offerings, and include a clear call to action, rather than simply listing your qualifications. The banner should convey results or pose questions that resonate with your target audience, while the headline should be keyword-rich and engaging to attract attention in search results. Actively seek testimonials from colleagues, clients, and suppliers to enhance your credibility on LinkedIn. Providing testimonials for others can often lead to receiving them in return. Use the Featured section to showcase your best content and services, and optimise the Experience section with relevant keywords to improve search visibility and provide a comprehensive view of your professional background. BEST MOMENTS "Google loves LinkedIn. So you're gonna find that if your profile's been optimised, you stand a fantastic chance of getting onto page one." "Don't waste your LinkedIn profile. Instead, focus on dropping those value bombs so visitors to your profile can learn something that's important to them." "Profiles with 100% completeness rank higher in searches, so try and complete all the sections." "In your About section, use the first few lines to drive them to click the See More button and read more." "Social proof is vital. So redouble your efforts to get more testimonials on LinkedIn." HOST BIO Tracey Burnett has decades of experience in lead generation, marketing and sales. She is highly skilled with decades of in-depth experience in lead gen, marketing and sales, and a broad knowledge of business growth gained over decades. She has an innate knowing of what works and, more importantly, what doesn't. After spending 8 years in corporate marketing and advertising at Unilever & Barclays and 3 years in a top design consultancy in business development and account management at Director level, she started her own consultancy over 3 decades ago, working mainly with designer owned marketing services agencies. She is a lover of LinkedIn and clocked up over 6000 hours mastering this platform. She also specialises in go-to-market strategy, from uncovering & communicating their authentic uniqueness to implementation and team support. Her consultancy has worked with the UK government's marketing and communications agency, creative led, video production and UX agencies, and HR and interior design consultancies. Podcast: Click here to subscribe LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales  Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin Grow Your Business: https://www.leadstosuccessglobal.com/ A little-known fact is that Google LOVES LinkedIn. And most people only dream of getting onto Page 1 of Google without paying for ads. In this episode, I am going to talk you through how you can significantly increase your chances of getting onto page one of Google and also high up in LinkedIn searches to increase the number of inbound leads you get - for free!

KEY TAKEAWAYS

  • Ensure your LinkedIn profile is fully complete, including customising your URL, adding a professional photo, and crafting a compelling headline that communicates your value.

  • Use the About section to demonstrate your understanding of prospects' needs, highlight your unique offerings, and include a clear call to action, rather than simply listing your qualifications.

  • The banner should convey results or pose questions that resonate with your target audience, while the headline should be keyword-rich and engaging to attract attention in search results.

  • Actively seek testimonials from colleagues, clients, and suppliers to enhance your credibility on LinkedIn. Providing testimonials for others can often lead to receiving them in return.

  • Use the Featured section to showcase your best content and services, and optimise the Experience section with relevant keywords to improve search visibility and provide a comprehensive view of your professional background.

BEST MOMENTS

"Google loves LinkedIn. So you're gonna find that if your profile's been optimised, you stand a fantastic chance of getting onto page one."

"Don't waste your LinkedIn profile. Instead, focus on dropping those value bombs so visitors to your profile can learn something that's important to them."

"Profiles with 100% completeness rank higher in searches, so try and complete all the sections."

"In your About section, use the first few lines to drive them to click the See More button and read more."

"Social proof is vital. So redouble your efforts to get more testimonials on LinkedIn."

HOST BIO

Tracey Burnett has decades of experience in lead generation, marketing and sales.

She is highly skilled with decades of in-depth experience in lead gen, marketing and sales, and a broad knowledge of business growth gained over decades. She has an innate knowing of what works and, more importantly, what doesn't.

After spending 8 years in corporate marketing and advertising at Unilever & Barclays and 3 years in a top design consultancy in business development and account management at Director level, she started her own consultancy over 3 decades ago, working mainly with designer owned marketing services agencies.

She is a lover of LinkedIn and clocked up over 6000 hours mastering this platform. She also specialises in go-to-market strategy, from uncovering & communicating their authentic uniqueness to implementation and team support.

Her consultancy has worked with the UK government's marketing and communications agency, creative led, video production and UX agencies, and HR and interior design consultancies.

Podcast: Click here to subscribe

LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Got a question? Give me a call: 0044 7877 042 804

Email: tracey@leadstosuccessglobal.com

Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales 

Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin

Grow Your Business: https://www.leadstosuccessglobal.com/

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