The Mobile DJ Mastery Podcast

HOST BIO

With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Networking in Sin City: Lessons from the Mobile Entertainment Expo

Thu, 30 Apr 2026 00:00:00 -0000

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In this high-energy episode of the Mobile DJ Mastery Podcast, DJ2FOUR7 welcomes back DJ Matty F for a deep dive into his recent game-changing trip to Las Vegas for the Mobile Entertainment Expo (MEX). Matty F shares his firsthand experiences navigating the massive US conference scene, the powerful impact of networking with industry heavyweights, and the invaluable lessons he learned regarding speed of communication and marketing psychology.

KEY TAKEAWAYS

Speed is Currency: In the modern market, particularly with Gen Z and Gen X clients, failing to respond to an inquiry within minutes often means losing the booking entirely.

Leveraging AI for Admin: Matty F discusses using Sintra, an AI tool that creates "digital employees" tailored to your business data to handle everything from SEO audits to social media drafts and email responses.

The "Gift Card" Marketing Strategy: Instead of standard business cards, Matty F advocates for high-quality, embossed plastic cards labeled as $50 gift cards, which carry higher perceived value and are less likely to be discarded.

Understanding US vs. UK Margins: The episode highlights the stark difference in DJ pay between markets, noting that mid-tier US wedding DJs often command $3,500 to $4,500 for a full day.

Navigating US Business Logistics: Matty F details the rigorous process of expanding to the US, including registering an LLC, obtaining a Tax ID, and the long-term goal of securing a business Green Card.

BEST MOMENTS

"If you don't react quickly in responding back to these people... they're gone. They've moved on."

"I've now officially registered DJ Matty F Events in the US. It is a legitimate company... with a US bank account."

"It's not a business card; it's a gift card. The fact that there's money value to it actually holds people to keep that card."

"I've now got 12 digital friends that are helping me out... it's freed up my time to not constantly be checking on things."

"The US is huge, man. The opportunities over there are just... it's almost endless. It's infinite."

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This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Navigating Economic Chaos: Protecting Your DJ Business

Thu, 23 Apr 2026 00:00:00 -0000

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In this high-energy episode, DJ2FOUR7 dives deep into the real-world economic pressures hitting the DJ industry right now. With global uncertainties, skyrocketing inflation, and insane petrol prices, it’s time to take a hard look at the numbers behind your business. Plus, we tackle Shiny Object Syndrome head-on, reminding you that a brand-new controller won't let you charge more, and a true master can shell a party on a Numark Party Mix!

KEY TAKEAWAYS

Recalculate your travel distances: With fuel costs going through the roof, your old mileage formulas might be putting your gigs in the red. Review your numbers and try to prioritize more local bookings to keep travel expenses low.

Hold the line on your pricing: Avoid panic-discounting your rates just because inquiries might be slowing down. Discounting devalues your brand and is unfair to the clients who already paid your full rate.

Bundle services to add value: Instead of slashing your fee, take the unused gear sitting in your lockup and bundle it into your packages to give clients premium value.

Resist Shiny Object Syndrome: Do not buy new, expensive gear unless it guarantees a clear return on investment. You cannot charge a client more just because you upgraded your controller.

Audit your monthly expenses: Take a microscope to your business outgoings. Pause any unused subscriptions, lower unnecessary ad spends, and focus on free networking with other event suppliers to generate leads.

BEST MOMENTS

"We don't know where it's gonna go, we don't know what exactly is gonna happen, but we're in the trenches right about now."

"I'm looking at the way I've done my mileage and I'm like wait, hold on a minute, that doesn't make sense currently right now. I think I might be at a loss."

"Discounting I feel isn't fair for the people that have booked you before and paid the fee that you asked."

"Is there an ROI on it? Am I going to get a return on investment with a new DJ controller? And my business brain says no. You can't increase your price because you've given yourself a better controller."

"Currently right now, we need to slow down on all of those purchases because we don't know when the petrol prices are going down, man!"

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This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Parenting, Pubs, and Painting: Building a Creative Business from Scratch

Thu, 16 Apr 2026 00:00:00 -0000

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Today, we’re switching up the decks for some sketchpads as we welcome the incredibly talented Shan from Illustrations by Shan. We dive deep into her wild journey from pulling pints at the local pub and navigating lockdown furlough, to accidentally blowing up on Etsy and catching the eye of TV's Alice Beer. Shan gets real about the intense pressures of live illustrating at weddings, the hilarious requests she gets from guests, and the genuine struggle of balancing a booming weekend wedding business with parenting.

KEY TAKEAWAYS

Accidental Success Takes Serious Grind: Shan’s business started by gifting homemade art during COVID, but transitioning from working 35 hours at a pub to full-time illustrating took years of late nights, zero sleep, and relentless dedication.

The Best Decisions Require the Biggest Leaps: Leaving the safety net of a regular paycheck to pursue a creative business is terrifying. However, the worst-case scenario is simply going back to what you were doing before. You have to put all your eggs in one basket to give your business the 100% it deserves.

Live Event Art is High Pressure (But Highly Rewarding): Drawing live at a wedding is a totally different beast than studio work. It involves managing a crowded room, navigating bizarre requests, and battling pre-gig anxiety but the instant gratification and reactions from guests make it incredibly fulfilling.

Originality Always Wins: If you want to succeed in a creative field, don't just copy what others are doing. If you just replicate another artist's style, you will always be a step behind. You have to find your own unique flair and let your craft grow organically.

Tackling the Screen-Time Epidemic: Balancing parenting and business is tough enough without the modern battle of tech addiction. Shan shares her raw, honest journey of taking the tablets away from her kids, surviving the inevitable meltdowns, and forcing a "tech detox" to bring back creative, screen-free play.

BEST MOMENTS

"You only regret what you don't do. What's the worst that can happen? You fail, and you go back to what you was normally doing before."

"I've not got any hair! You've not given me any hair!... I have to tell them that they don't have any hair! What do you want from me?!"

"It takes a lot for you to put your happiness before your job because you have to be financially okay to be able to do that... and usually, you're not."

"If you're going to copy someone, you will never be the best at it; you will always be position six or seven."

"We took the tablets away... and it was a meltdown. But now, he's back playing with Lego. You've got to survive the detox!"

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This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

1 Year of Mobile DJ Mastery: Celebrating Our First Anniversary!

Thu, 09 Apr 2026 00:00:00 -0000

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In this massive milestone episode of the Mobile DJ Mastery podcast, DJ 2FOUR7 officially celebrates the show's first anniversary, which lands on April 5th. Reflecting on 12 solid months of weekly content creation, the episode traces the show's roots all the way back to a two-hour TikTok live stream known as The 247 Download Show.

KEY TAKEAWAYS

The Hustle is Real, But Unsustainable Alone: Producing a multi-platform podcast single-handedly for a full year is a monumental achievement, but true sustainability requires financial community support and eventually building a dedicated team to help carry the load.

Embrace Your Roots: The podcast's current format successfully evolved from an interactive, two-hour TikTok live session, proving that finding your perfect content medium takes time and constant experimentation.

Data Honesty Builds Trust: YouTube stands out as a preferred platform for creators because of its transparent metrics, allowing you to track authentic growth and community engagement without needing to gatekeep or artificially boost numbers.

Social Proof is Currency: For independent creators and DJs alike, public metrics—such as YouTube subscriber counts and five-star Apple Podcast reviews are absolutely crucial for demonstrating value and securing future sponsorships.

Leveling Up Requires Strategy: The show isn't just celebrating the past; it's actively building the future by introducing a new £15 Patreon tier for dedicated members and expanding the Level Up Live event to a two-day format in 2027.

BEST MOMENTS

"The game is changing. We haven't changed it yet... It's motion. But damn is it changing. I'm gassed."

"I'm not trying to do the dead podcast. And I listen to my own podcast guys... I'm listening to it as a listener. I'm being a listener. I'm trying to take myself out of it."

"The reason why I love YouTube the most is because you can see metrics... I never hide metrics, I never try to boost views or do anything like that. It is what it is."

"It is not feasible to currently keep this podcast running for another year... So this is the reason why I'm doing this and I'm saying to you guys for the present for the year to keep it going for sure we need public things to be seen for people to come in to support."

"If you want to level up and you want to be working on more international gigs and things of that nature, having a wedding planner on your side can make your job so much more easier."

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HOST BIO

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Selling Energy: How Shades of Sax Built a Wedding Empire

Thu, 02 Apr 2026 00:00:00 -0000

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In this episode, DJ2FOUR7 features a deep dive with Euan, better known to the industry as Shades of Sax. Euan shares his evolution from a primary school music teacher to a wedding entertainment powerhouse, receiving over 3,500 inquiries a year. The conversation explores the importance of high-energy performance, the specific branding choices that led to his "Shades" persona, and how he has effectively harnessed TikTok to dominate the market.

KEY TAKEAWAYS

Energy as the Core Product: The hosts and Euan emphasize that they aren't just playing music; they are in the business of selling high-level energy that transforms an event.

The Power of Branding: Euan’s persona, centered around his signature shiny jackets and sunglasses, was a deliberate choice to create a recognizable, professional brand.

TikTok as a Search Engine: While Instagram remains powerful, Euan notes that TikTok is increasingly used by couples as a search engine for wedding vendors, driving over 1,200 of his inquiries last year.

Professional Separation: Euan uses the "Disney" approach to setup, ensuring guests never see the "construction" phase of his gear, which maintains a sense of professional magic and status.

Work-Life Synergy: Working with his wife, Connie, allows for a shared vision, better content capture during events, and a support system that understands the demanding hours of the industry.

BEST MOMENTS

"I’m in the business of selling energy. You might as well call me Red Bull or British Gas."

"I felt like I became a different person when I had the shades on... I became this like energy animal."

"TikTok is becoming that search engine. If you want to find out what the top five things are, there will be a 30-second video... it's speed."

"I always say I started it... but someone else is going to do it six months down the line. The key is just to try to get ahead of that trend."

"I don’t want none of your guests seeing the setup. I call it Disney."

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HOST BIO

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Stop Calling Yourself a Luxury DJ If You Can't Back It Up

Thu, 26 Mar 2026 00:00:00 -0000

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In this episode, DJ2FOUR7 breaks down the fundamental differences between a standard booking and a true luxury experience, using hotel room upgrades as the perfect analogy. From surprise and delight factors to aesthetic perfection and truly understanding your client's vision, we chop up your comments to see what separates the professionals from the pretenders. Plus, we drop a quick reminder that early bird tickets for Level Up Live 2027 are out now!

KEY TAKEAWAYS

Luxury is about the entire experience, not just the music: Just like the difference between a standard hotel room and a luxury suite, a premium DJ offers an elevated, seamless experience that exceeds basic expectations from the very first interaction.

Aesthetics matter immensely: A luxury setup must be visually flawless, meaning high-quality equipment, matching audio-visual elements, and absolutely no messy wires showing.

The "Surprise and Delight" factor is crucial: True luxury means offering small, unexpected touches like personalized welcome gifts or custom touches that haven't been sitting out all day, that leave a lasting impression.

True luxury is fully all-inclusive: When a client is paying a luxury price tag, every single feature, from the mini-bar to the premium add-ons, should be included without them ever having to open their wallet again.

Let your service speak for itself: Slapping a "luxury" label on your business means nothing if the service doesn't match; it's always better to let the clients and your reputation do the talking rather than giving yourself unearned kudos.

BEST MOMENTS

"What is a luxury DJ? Luxury wedding DJ, luxury club DJ, just a luxurious DJ. What does that mean? What does the constitution, what are the things that make a luxurious DJ?"

"If it's luxury, I don't want to pay anything more. The price was luxury already."

"I don't label myself or try to give myself kudos when I deserve. Let the people judge you."

"What's a luxury DJ? No such thing. People just make up tags for the sake of it."

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This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Scaling Up: Mastering Multi-Op Management and Software Tools

Thu, 19 Mar 2026 00:00:00 -0000

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In this high-energy, live-audience episode of the Mobile DJ Mastery Podcast, Mandela sits down with a legendary panel of industry experts: CB, Tony Roberts, Lords DJ, and Ewen Lawrence. This deep dive explores the shift from bedroom DJing to elite wedding and corporate bookings, with a heavy emphasis on building an authentic personal brand.

KEY TAKEAWAYS

Niche Positioning: Scaling your business often requires "nicheing down"—being clear about what music you don't play to attract the specific clients who value your unique style.

Leverage Social Media Authenticity: Clients today often book DJs because they connect with their personality online, not just their mixing skills.

Pricing Psychology: Don't let your self-worth be determined by local low-cost competitors; if you offer a premium, unique experience, your prices should reflect that value.

Batching Content: To avoid social media burnout, record content in batches and use scheduling tools so you aren't tethered to your phone every day.

Organization is Professionalism: Using software tools to manage duplicates and metadata allows you to spend less time on library maintenance and more time on the performance.

BEST MOMENTS

"You only know what you know, and what you know is coming from a very small lens. If you speak to someone else, they can open your mind to so much more."

"Who’s to tell you that you’re not worth two grand as a DJ? If you build it and you’re consistent... the sky's the limit."

"Once you realize that no one cares and you're providing value, things get a lot better."

"My content isn't for everyone. I'm for a specific audience. I shave away all the clients I might not want."

"Network is your net worth. I wouldn’t be sitting here if it wasn’t for the fact that I DMed two or three years ago."

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HOST BIO

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Bunking the Main Slot: Why Management and Strategy Matter in DJing

Thu, 12 Mar 2026 00:00:00 -0000

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In this episode, DJ2FOUR7 sits down with the legendary Ewan Bass, an industry veteran with over four decades of experience in the UK DJ scene. Ewan takes us on a journey through his roots in the 1980s Essex nightclub circuit, sharing stories from iconic venues like Raquel's and the Gold Mine.

KEY TAKEAWAYS

The Power of the Warm-Up: Ewan emphasizes that the warm-up DJ is the backbone of a successful night; their job is to build atmosphere and "leave the good chocolates in the box" for the headliner.

Branding and Identity: Ewan explains how he developed the Ian Stewart moniker early in his career because club managers felt his real name was "too complicated" for flyers.

Strategic Career Pivots: Transitioning into club management allowed Ewan to understand the business side of nightlife, teaching him to view events from a holistic rather than purely musical perspective.

Adapting to the Market: During the pandemic, Ewan successfully pivoted by focusing on background music sets and building separate digital identities for his club and wedding brands to maintain a premium appeal.

Audience Psychology: Success at a wedding or a club isn't about just playing hits; it’s about "fishing" with background music to test what genres resonate with the crowd before the main set begins.

BEST MOMENTS

"I can turn a bad playlist around, but I can’t take the stairs."

"The warm-up set taught me how to build a dancefloor... you couldn't have it full when the main DJ came on, but you had to keep them interested."

"I thought I was some sort of superstar when I left the clubs, and clearly I wasn't. I didn't get one single job offer."

"You’ve got to learn to pivot. You’ve got to change what you’re doing based on the situation."

"We stand there on the happiest day of a couple's life... they have a dream, and we get to deliver it."

OUR SOCIAL LINKS

HOST BIO

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

High Heels and Heavy Speakers: Breaking Barriers as a Female DJ

Thu, 05 Mar 2026 00:00:00 -0000

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In this episode,DJ2FOUR7, we sit down with Lauren, a powerhouse mobile DJ and personal trainer from Dorset, UK. Lauren shares her unconventional journey from being a garage-music-obsessed teen in Southeast London to managing copyrights at major record labels like EMI and eventually mastering the decks in Dubai.

KEY TAKEAWAYS

Foundational Knowledge Matters: Lauren’s background as a drummer and her immersion in the London garage scene gave her a rhythmic edge that made learning to beat-match intuitive.

The Physical Hustle is Real: Mobile DJing is "graft." Being physically fit (especially having deadlifting strength) is a significant advantage when loading and setting up heavy PA systems solo.

Business Over Snobbery: While staying true to your musical roots is important, successful mobile DJs learn to adapt to their audience, turning "cheesy" requests into fun moments without losing their professional edge.

The Power of Community: Local DJ WhatsApp groups and meetups are invaluable for sharing leads, technical advice, and moral support.

Marketing Your Niche: If you want specific types of gigs, post that content. Clients will hire you based on the vibe they see on your social media.

BEST MOMENTS

"I didn't just decide one day I wanted to be a DJ... I'd already done the groundwork. I was already a selector for my friends."

"Being able to deadlift is probably one of the better things that helps me get heavy gear off the floor."

"As a DJ, your job is to create and curate the moments on the dance floor... picking the right music for them that they didn't even know they needed."

"You’re running a business here. It’s not just 'la la la.' It’s graft."

"If you don't want to play Abba, don't post Abba."

OUR SOCIAL LINKS

HOST BIO

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Post-Event Deep Dive: Insights from Level Up Live

Thu, 26 Feb 2026 00:00:00 -0000

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In this episode, DJ2FOUR7 debriefs the inaugural Level Up Live event. He talked about the incredible energy and community spirit that filled the room, and the positive feedback we've received from attendees. We also share some of the key takeaways from the event's sessions, including tips on social media strategy, client consultations, and streamlining business workflows.

KEY TAKEAWAYS

Community over Competition: The importance of building a supportive and collaborative community within the DJ industry.

Consistency is Key: The value of maintaining a consistent social media presence, even if it's just two posts a week.

The Power of Video Consultations: Transitioning from phone calls to video consultations (like Zoom or Google Meet) to build rapport and trust with potential clients.

Streamlining Your Workflow: The benefits of using a CRM to manage inquiries, contracts, and client communication efficiently.

Step-by-Step Growth: The importance of taking small, manageable steps towards your goals, rather than trying to do everything at once.

BEST MOMENTS

"Rome was not built in a day, and I really, really, really want you to take your time."

"Bite-size is the way things work. When you get overwhelmed, don't take overwhelm because sometimes overwhelm can actually stop action."

"The best way for success, in my opinion, is small steps. It's not big leaps and jumps."

"Marketing is marketing. If a hundred people can see you, if a thousand people can see you, as long as people are seeing you, you're more chance to be getting those bookings."

"Step by step is how we get everywhere."

OUR SOCIAL LINKS

HOST BIO

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

The Final Countdown to Level Up Live

Thu, 19 Feb 2026 00:00:00 -0000

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In this episode, DJ2FOUR7,is gearing up for the biggest event in our community’s history: Level Up Live. With only days to go, we take you behind the curtain to discuss the Surprise and Delight moments planned for attendees, including a full JBL speaker shootout and exclusive networking sessions.

KEY TAKEAWAYS

The "5 Questions" Rule: Every attendee should arrive with five specific business challenges or questions. Level Up Live is designed for proactive learning, not just passive listening.

Sell the Sizzle, Not the Steak: Focusing solely on the "equipment"is a mistake. To command higher prices, you must sell the "sizzle": the atmosphere, the emotion, and the professional experience.

Sustainable Business Growth: Raising prices isn't about greed; it’s about having the capital to reinvest in your business, equipment, and personal well-being to ensure long-term sustainability.

Community Over Competition: The event features DJs from all over the UK. By sharing knowledge with peers outside your local area, you foster a supportive network that benefits the entire industry.

Surprise and Delight: Inspired by the "extra chips at the bottom of the McDonald's bag," the event aims to over-deliver on value, teaching DJs how to apply this same principle to wow their own clients.

BEST MOMENTS

"You cannot grow a flower in a dark room. You grow a flower where there's sunlight and water, and that’s what we’re about—putting sunlight and water on our people so we can grow."

"It’s not about egos; it’s about business. And business works with numbers."

"The real magic happens in the meetups... it's the real-time human connection that I believe makes real change."

"Charge more, but offer a better service. Improve your business so it's better for you, but most importantly, for your clients."

"Leave the egos at your house. If you've got one, leave it in the car. Come with your open mind and open heart, ready to listen and ready to learn."

OUR SOCIAL LINKS

HOST BIO

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

From £500 to £2,000: Transforming Your DJ Business with Scott Duran

Thu, 12 Feb 2026 00:00:00 -0000

In this episode, DJ2FOUR7 welcomes Scott Duran to dive deep into the often controversial topic of pricing within the DJ industry. They explore the current pricing landscape for mobile DJs in the UK, advocating a shift towards higher standards and rates, specifically targeting £2,000 for evening wedding DJ services.

KEY TAKEAWAYS

Pricing Standards: The discussion emphasizes the need for DJs to raise their pricing standards, aiming to charge around £2,000 for an evening wedding DJ service.

Branding and Investment: A strong brand presence is crucial for DJs aiming to charge higher rates. Investing in professional branding, including logos and websites

High-Quality Social Media Presence: Consistent and high-quality social media content is vital. DJs should focus on producing glossy, engaging visuals that showcase their energy and style,

Client Management Systems: Utilizing a high-end client relationship management (CRM) system can enhance the client experience. Features like digital contracts and easy payment options can streamline the booking process and make it more appealing for clients.

Understanding Client Priorities: DJs should recognize that clients prioritize different aspects of their wedding. By understanding what is most important to the couple—whether it's food, music, or venue—they can better position their services and pricing to meet client expectations.

BEST MOMENTS

"For a party or a wedding in the UK, you can expect to pay a mobile DJ anywhere from 250 to 700 pounds."

"As an industry, we should be working towards a price of two thousand pounds for an evening wedding DJ service."

"If you can't do something yourself to a very, very high standard, invest in it."

"When you go to a plumber's website or something that's not really that exciting, some DJs have a plumber-type website."

"If you're going to be that level of DJ, you need to be able to offer easy ways to pay."

OUR SOCIAL LINKS

HOST BIO

The Power of Community: Finding Support and Inspiration on TikTok with Jules Vick

Thu, 05 Feb 2026 00:00:00 -0000

In this episode, DJ2FOUR7 welcomes the vibrant and talented DJ Jules Vic, known for her infectious energy and love for house music. They dive deep into Jules' inspiring journey from a music enthusiast to a DJ, discussing her introduction to house music, the pivotal moment that led her to start DJing, and the supportive community she found on TikTok.

KEY TAKEAWAYS

Community and Support: Engaging with the DJ community on platforms like TikTok can provide valuable support and encouragement, especially for beginners. Many experienced DJs are willing to help newcomers, fostering a positive learning environment.

Importance of Education: Taking structured courses, such as those offered by Crossfader, can significantly enhance a DJ's skills. These courses break down complex concepts into manageable lessons, making it easier for beginners to learn and progress.

Overcoming Limiting Beliefs: The journey into DJing can challenge societal norms and personal limiting beliefs about age and capability. Embracing the opportunity to learn and grow, regardless of when one starts, can lead to fulfilling experiences.

First Gig Experience: The first live performance can be a pivotal moment for a DJ, igniting a passion for the craft. The excitement of playing music for an audience and the connection with them can solidify the desire to pursue DJing further.

Navigating Challenges: Technical issues and personal confidence can pose challenges for new DJs. However, learning to manage these obstacles is part of the growth process, and each experience contributes to becoming a more skilled and confident performer.

BEST MOMENTS

"I think what Jaz has achieved in the last three years from starting to DJ to where she is now is a journey."

"I was always the person at the parties going, have you heard of this track?"

"I think a lot of people my age are going to resonate with some of this." Vick

"I realized by then it was mid to late nineties and I'd missed the Summer of Love, Acid House movement."

"I just feel like you were born to be a DJ."

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HOST BIO

Crafting a Unique Sound: How Robin Taylor Blends Vocals and Saxophone

Thu, 29 Jan 2026 00:00:00 -0000

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https://www.instagram.com/robyntaylorofficial/

In this episode, DJ2FOUR7 welcomes the talented Robin Taylor, a dynamic vocalist and saxophonist known for her electrifying performances. The conversation dives into Robin's musical journey, starting from her childhood karaoke sessions with her mother to her rise as a sought-after performer. Robin shares her unique approach to music, emphasizing her self-taught skills and the importance of following one's instincts.

KEY TAKEAWAYS

Origin of Musical Passion: The guest's love of music began at a young age, inspired by her mother's karaoke sessions, which led her to perform and create dance routines with her sister.

Self-Taught Skills: Despite never studying music formally, the guest has developed her singing and saxophone skills through practice and personal exploration, emphasizing the importance of feeling and creativity over theoretical knowledge.

Impact of Social Media: The guest experienced significant growth in her following and bookings through social media, particularly Instagram, highlighting it as a powerful tool for exposure and connection in the music industry.

Unique Personal Branding: The guest emphasizes the importance of having a distinct style and presence, which helps her stand out in a crowded market. She transitioned from wearing a saxophonist hat to a halo crown to establish a unique identity.

Collaboration with DJs: Working with DJs can enhance live performances through energy exchange and cooperation, but the guest also points out common pitfalls, such as poor communication and a lack of professionalism.

BEST MOMENTS

"Robin Taylor is a wicked double threat. Not only is she amazing on vocals, and her voice is something different, but she's also a sax player."

"I think the best musicians don't know all of the rules... Music comes from inside. Do you know what I mean?"

"I was like, I just want to be sitting there one day in the living room and just be like... And it fizzled."

"Instagram is literally like, it's just the best free advertising. It reaches everyone you need it to."

"I always tell people, when it comes to you and your style, be bold and stick to it."

CHECK OUT ROBYN TAYLOR ON INSTAGRAM

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HOST BIO

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

Cracking the Social Media Code: Hooks, Viral Hacks, and DJ Branding With Dan Ross

Thu, 22 Jan 2026 00:00:00 -0000

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In this high-energy episode, DJ2FOUR7 is joined by Dan Ross, a mobile DJ and software innovator, to discuss the intersection of personal branding, social media strategy, and business efficiency. Dan shares his recent journey of building a personal brand from scratch, revealing the psychological and technical "hooks" that allowed him to gain thousands of followers in just 25 days.

KEY TAKEAWAYS

The Power of the New Page: Starting a fresh social media page can actually be more effective than using an old one, as it prevents disinterested friends and family from "poisoning" your initial engagement metrics with the algorithm.

The Three Pillars of a Hook: To capture a viewer on TikTok or Instagram Reels, you need three elements in the first second: a strong text hook, a viral movement, and engaging speech.

Ditch the Corporate Identity: People on social media want to connect with a person, not a company. Using a clear headshot and a personal name can significantly increase engagement compared to a generic business logo.

Unified Business Management: Many DJs lose money and time by juggling multiple expensive, disconnected platforms for sales and music planning. Consolidating these into one DJ-specific system increases professionalism and workflow.

The "I/Me" Test for Websites: A common marketing mistake is making website copy all about yourself. By auditing your site to ensure you aren't overusing "I" and "Me," you shift the focus to how you fit into the client's dream event.

BEST MOMENTS

"Social media is a beast... if you give me food (content), I will produce you eyes. If you stop, I’ll give you back to crumbs again."

"You don't want to sell the steak; the steak is what you do. You want to sell the sizzle... sizzle sells more than the steak."

"I'm so open to taking anything that any other club has done and maybe we completely rip it off and just put a Saints badge on it. Steal with pride."

"If it didn't get enough views, guess what? Nobody saw. So there's no harm in trying again tomorrow."

"CRM is actually the wrong term for what Planning Beats is... this is a bit of an event planning place."

OUR SOCIAL LINKS

https://www.skool.com/mobile-dj-mastery-5105/about?ref=564d494d5288499dbe1b44afd5c3f503

HOST BIO

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

Routine is the Game: 5 AM Mornings and Global Residencies with DJ CeeB

Thu, 15 Jan 2026 00:00:00 -0000

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https://www.instagram.com/djcee_b/

In this episode, DJ2FOUR7 sits down with DJCEEB, a DJ, producer, and entrepreneur whose journey defines the term "relentless drive". DJCEEB provides a deep dive into the technical side of the craft, sharing his specialized systems for organizing Serato music libraries through automation and the specific Serato DJ Pro features that can transform a standard set into a professional performance.

KEY TAKEAWAYS

The Power of Focused Practice: CeeB's journey began with a tiny Hercules controller and hours of practice after college, proving that gear matters far less than persistence.
The High-Value Low-Pressure Gig: One of CeeB’s best strategies for beginners was starting in local gyms. It allowed him to play in front of people for hours without the pressure of a dance floor, building the confidence needed for clubs.
Strategic Networking: CeeB didn't wait for agencies to find him. He used Google Maps to identify every bar and club in his radius and sent personalized Facebook messages to every manager.
Workflow and OCD: For CeeB, consistency is king. He maintains a specific "OCD" ritual for his setup—including setting every EQ knob to 12 o'clock—to eliminate nerves and create a predictable performance environment.
The 5 AM Advantage: To balance a day job, a DJ career, and content creation, CeeB utilizes the "quiet hours" of 5:00 AM to 9:00 AM to work on his business without distraction.

BEST MOMENTS

"If you’re a DJ and you haven’t seen this guy's content... you’re not a DJ."

"I had to buy an expensive-ish controller to make sure I went ahead with it. I had to invest to make sure I stuck at it."

"When I’m in that zone, it’s like I’m in the booth on my own and there is no one else in the room."

"Most DJs are introverts. We’re people that like to sit at home, chill, and play music... then next thing you know, we're in front of thousands of people."

"No one cares what you look like on stage... they care about the music. No one is saying 'I liked his set, but I didn't like his voice.'"

TO CONNECT WITH DJCEEB

OUR SOCIAL LINKS

https://www.skool.com/mobile-dj-mastery-5105/about?ref=564d494d5288499dbe1b44afd5c3f503

HOST BIO

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

Unlocking DJ Success: Strategies for Building Your Brand and Boosting Social Media Presence in 2026

Thu, 08 Jan 2026 00:00:00 -0000

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In this episode, DJ 2FOUR7 reflect on key insights and highlights from the previous year, setting the stage for a successful 2026. DJ2FOUR7 emphasises the importance of social media for DJs, sharing personal anecdotes about overcoming anxiety and the challenges of creating content. The episode also touches on the significance of charging appropriately for services, investing in professional help, and the benefits of day hosting to enhance business offerings.

KEY TAKEAWAYS

Embrace Social Media: Utilising social media is crucial for DJs to build their brand and connect with potential clients. It's important to find ways to create content that feels natural.
Overcoming Anxiety: Many DJs experience anxiety when it comes to filming themselves or sharing content. It's essential to recognise that most people are focused on their own lives and are not as concerned about what you post.
Setting Realistic Goals: Instead of overwhelming yourself with the need to post frequently, aim for gradual improvement. For example, if you posted three times a month last year, aim for six this year.
Charge Accordingly: DJs should evaluate their pricing structures and ensure they are charging what their services are worth. Understanding the costs associated with equipment and services can help justify higher rates and improve business sustainability.
Invest in Your Business: As DJs grow, it's important to invest in professional services, such as website design and branding, rather than relying solely on DIY methods.

BEST MOMENTS

"Social media is how I've built who and what I am today."

"Forget what you think other people may think of you, because people don't really care as much as you think they care."

"Stop doing DIY. The biggest changes I've made to my business have come from investing money into others to do something properly."

"If you're not on social media, you're going to be left behind. It's as simple as that."

"Never be afraid to charge a bit more... always push that boundary."

OUR SOCIAL LINKS

https://www.skool.com/mobile-dj-mastery-5105/about?ref=564d494d5288499dbe1b44afd5c3f503

HOST BIO

Merry Christmas from Mobile DJ Mastery: Celebrating with Family and Friends

Thu, 25 Dec 2025 00:00:00 -0000

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In this special Christmas edition of the Mobile DJ Mastery podcast, DJ2FOUR7 shares more than just holiday cheer and his favourite festive drink (pineapple juice and Ray & Nephew rum). DJ2FOUR7 unveils a major evolution for the brand: the launch of the School Academy, an official online community designed to provide structured education and direct support for DJs worldwide. DJ2FOUR7 discusses his mission to change the industry by moving away from the "solo" mindset and toward a collaborative, supportive environment.

KEY TAKEAWAYS

Introduction of the School Academy: A new online platform where DJs can access free community discussions, structured classrooms, and paid subscribers can receive specialised "homework" and sessions to refine their craft.
Level Up Live Event: Final details on the upcoming live event featuring industry legends like Lords DJ, DJ CB, and Tony Roberts, where attendees are encouraged to bring their top business questions for direct feedback.
Return on Investment (ROI) Focus: 2-4 guarantees that anyone who completes their tailored mentoring courses will see a 5x return on their investment within three months.
Shifting Industry Culture: A core goal for the next year is to reduce the "ego" often found in the club scene and foster a "joined-up" community among mobile DJs where advice and wins are shared freely.
Personal Growth & Strategy: The episode emphasises that success in DJing is 80% business management (cash flow, taxes, client management) and only 20% performance.

BEST MOMENTS

"I’m making a space where it doesn't have to be like that... I believe in change; I believe change is possible."

"If you take any one of my courses... as long as you complete, you will make five times whatever it is that you have paid."

"My number one goal is to level up the whole industry. I want to see less negativity from some of the older DJs and see the younger DJs networking."

"Success as a mobile DJ is 80% running and managing your business... the things we don't talk about when it comes to DJing."

"Next year, we are going to change the game for you and for everyone else that’s listening."

OUR SOCIAL LINKS

HOST BIO

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

The High Cost of Inactivity: A DJ's Cautionary Tale

Thu, 18 Dec 2025 00:00:00 -0000

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In this episode, host 2fo shares a cautionary tale about a fellow DJ whose career has been put on hold due to a freak injury. The story serves as a stark reminder of the physical demands of the DJ profession and the importance of maintaining physical fitness and health to ensure longevity in the industry.

KEY TAKEAWAYS

Physical Health is Business Health: Your ability to perform is directly tied to your physical well-being. An injury doesn't just affect your health; it stops your income.
The Danger of Low Activity: Even if you feel "fit as a fiddle," a lack of regular physical activity can leave your body unprepared for the sudden, high-impact movements often required during load-ins and performances.
Longevity Requires Preparation: Implementing a routine of stretching and regular exercise (like 10,000 steps a day or a sport like badminton) can significantly reduce the risk of injury.
Hydration and Recovery: Simple habits like drinking electrolyte water and dedicated stretching sessions after gigs are crucial for recovery, especially during busy periods with back-to-back bookings.
Visibility and Connection: Beyond health, 2fo emphasizes the importance of being visible on social media. Letting clients see your face and hear your voice builds a connection that "speakers and lights" alone cannot achieve.

BEST MOMENTS

"If your body says to you 'no,' you can't do anything. You can't support yourself, you can't support your family, you're letting clients down."

"People buy people. People don't buy speakers and lights when they're buying DJs. So, talk on your camera."

"The body took it as a shock... if you go from you haven't done anything all day and then you do something intense, that can have a problem."

"We can talk about all this business growth, all these great things... but if your body says 'no,' you can't do anything."

"Your body needs to be used to activity... so your body needs to be used to those types of things."

OUR SOCIAL LINKS

HOST BIO

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

Transforming Rejection into Opportunity: Lord Strikes Me's Inspiring DJ Story

Thu, 11 Dec 2025 00:00:00 -0000

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https://www.instagram.com/lordzdj/

In this episode, DJ2FOUR8 dives deep into an inspiring conversation with DJ Lords, a prominent figure in the DJ community with over 350,000 followers on Instagram. DJLords shares his experience working at Tesco during lockdown, highlighting the importance of resilience and hard work in pursuing one's passion. They also touch on the strategies that helped him grow his brand on social media, including the pivotal moment when a mix featuring Rihanna went viral, propelling him into the spotlight.

KEY TAKEAWAYS

Persistence in the Face of Rejection: The journey to becoming a successful DJ often involves facing numerous rejections. It's crucial to remain determined and continue pursuing opportunities, even when the odds seem stacked against you.
Importance of Routine and Health: Establishing a consistent morning routine, including exercise, can significantly impact mindset and productivity.
Leveraging Social Media for Growth: Utilising platforms like Instagram and TikTok can be a game-changer for DJs looking to build their brand. Consistent posting and engaging content can lead to significant follower growth and increased visibility in the industry.
Adaptability During Challenges: The pandemic forced many DJs to adapt by seeking alternative employment, such as working at Tesco. This experience not only provided financial support but also offered valuable life lessons and a renewed appreciation for their craft.
Creating Unique Content: Finding a personal style and approach to content creation is vital. Experimenting with different formats, such as quick mixes or themed series, can help capture audience interest and differentiate oneself in a crowded market.

BEST MOMENTS

"So there's a chance that you guys will probably already know this guy and he has agreed to come on this pod and share how he has got to get to where he is today."

"I think for me, it's like, if you really want something, you will just go for it and you'll just stick at it no matter what."

"I was always working. I was always a full-time DJ. I've never done any other job other than that."

"I was literally risking my job as well doing that, you know, because like when you pick like people shopping, you get timed."

"I went from 4,000 followers to then over 100, 200,000 followers, just like that. It was honestly unreal."

CHECK OUT LORDZ DJ ON INSTAGRAM

ALSO ON TIKTOK

https://www.tiktok.com/@lordzdj

OUR SOCIAL LINKS

HOST BIO

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

Unlocking Social Media Success: How Brendan Went Viral with His DJ Content

Thu, 04 Dec 2025 00:00:00 -0000

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In this episode, DJ2FOUR7 sits down with Brendan of Advantage DJs. Brendan shares his personal story, tracing his path from a childhood music enthusiast to a highly successful wedding DJ boasting an impressive following of over 40,000 on Instagram.

The discussion explores the vital role of social media in the modern DJ landscape. Brendan opens up about his evolution from traditional DJ setups to integrating contemporary technology, specifically the FLX4 controller.

KEY TAKEAWAYS

Embrace Social Media for Growth: Utilising platforms like Instagram and TikTok can significantly enhance a DJ's visibility and lead to more bookings.
Focus on Performance and Engagement: Being an entertainer is crucial in the DJ industry. Moving around, engaging with the crowd, and creating a lively atmosphere can set a DJ apart from others who may lack charisma.
Learn from Experience: Recording and reviewing performances can help DJs identify areas for improvement. Self-critique allows for growth in technical skills and stage presence, leading to a more polished performance.
Networking and Collaboration: Building relationships with other DJs and vendors can lead to opportunities and referrals. Sharing knowledge and resources within the DJ community fosters a supportive environment that benefits everyone.
Quality Over Equipment: Success in DJing is not solely dependent on high-end equipment. Skill, creativity, and the ability to connect with the audience are far more important than the gear used.

BEST MOMENTS

"If you think work is abundant, you're 100% correct. So you choose which one you want to believe in and which one's going to benefit you."

"I feel like one of the biggest things I had to improve on in recent years was to be just more of a showman, like move around more."

"It's never the gear that makes the DJ. It's all about what you do."

"I started experimenting with short-form content, probably a little bit too late, let's be honest."

"Going viral isn't always the same; you can go viral for the wrong reason."

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HOST BIO

Making the Leap: Transitioning from Part-Time to Full-Time DJing

Thu, 27 Nov 2025 00:00:00 -0000

Bulletproof Your Business: Managing Debt, Contracts, and Mental Health for DJ Success

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In this episode, DJ2FOUR7 dives into the transformative journey from being a part-time DJ to making the leap into full-time DJing. DJ2FOUR7 shares personal experiences and insights, emphasising the importance of professionalism, time management, and financial planning. DJ2FOUR7 also recounts his own story of leaving a stable job to pursue his passion for DJing, illustrating the challenges and rewards of taking that bold step.

KEY TAKEAWAYS

Time Management is Crucial: Transitioning from part-time to full-time DJing requires reclaiming time that may be spent on non-essential activities like gaming or binge-watching shows.
Evaluate Your Finances: Before making the jump to full-time, it's important to assess your spending habits and subscriptions. Cutting unnecessary expenses can help create a financial cushion that supports the transition.
Professionalism Matters: Establishing a professional approach to your DJ business, including contracts, email communication, and proper paperwork, can set you apart from competitors and enhance client trust.
The Importance of a Support System: Engaging with a community of DJs and attending events like Level Up Live can provide valuable insights, networking opportunities, and strategies to help navigate the challenges of running a DJ business.
Embrace the Jump: Leaping full-time DJing involves a degree of faith in your abilities and the willingness to take risks. It's important to prepare adequately but also to be ready to adapt and learn from the experience.

BEST MOMENTS

"The jump is a move I feel someone has to do, especially when they want to go from part-time DJ to full-time DJ."

"Time is the most important commodity anyone on this earth has; some people think money is more important, but I disagree."

"When you're cutting your prices and bringing things down for people you don't know, this is not... McDonald's doesn't do that."

"You want to try to replace your income, obviously, which makes sense. You want to try to get close to about 70% of what it is that you used to earn."

"Nothing's easy, guys. When I bring these experts on to speak about their stories, I like to bring them on because we're all different and we all do things differently."

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HOST BIO

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

Bulletproof Your Business: Managing Debt, Contracts, and Mental Health for DJ Success

Thu, 20 Nov 2025 00:00:00 -0000

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https://www.instagram.com/tonykroberts/

In this episode, DJ2FOUR7 discusses the story of how Tony Roberts, the man behind the Show Me Love brand, evolved his hobby business from a local pub gig to a major entertainment company, highlighting the importance of branding, diversification, and persistence in the music industry. Tony strongly advocates for the "health is wealth" philosophy, emphasising that the physical demands of being a DJ require an active lifestyle for career longevity.

KEY TAKEAWAYS

A Strong Brand is Essential for Longevity and Expansion: Tony's "Show Me Love" brand grew from a single pub gig into a successful company by focusing on an appealing music niche.
DJ Longevity Requires Prioritising Health and Fitness: The mobile and club DJ industry is physically demanding; maintaining an active lifestyle and focusing on health is critical to managing the physical rigours of consistent bookings, avoiding burnout, and ensuring a long career.
Adversity Can Force Positive Transformation: Following severe financial and personal stress during the lockdown, Tony realised he needed a major lifestyle shift, leading to a gastric sleeve operation and a commitment to running.
The Music Industry Requires Multiple Income Streams and Backup: Tony emphasises the risk of having "all your eggs in one basket" and the necessity of having personal backups for equipment.
The Transition to Full-Time DJing Requires Smart Financial Planning: To transition from a day job to full-time DJing, aspiring professionals should calculate how much a day job earns per month.

BEST MOMENTS

"If you love what you do, you never work a day in your life."

"The body will hold what the voice cannot speak."

"Dream, believe, achieve. If you are dreaming of it, you need to take action, you need to change something in your life."

"You've got to make sure you've got a decent controller on there, if not, make them pay to fly your controller out there... You want to be confident with your setup when you're somewhere."

"If you can even get one or two bookings a month at a decent wage... it is achievable."

CHECK OUT TONY ROBERTS ON INSTAGRAM

OUR SOCIAL LINKS

HOST BIO

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

Six-Figure System: How Tartan Entertainment Built a Bulletproof Mobile DJ Multi-Op

Thu, 13 Nov 2025 00:00:00 -0000

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https://www.instagram.com/euanlawrence/

In this return episode of Mobile DJ Mastery, DJ2FOUR7 is joined by Euan Lawrence of Tartan Entertainment, who has scaled his mobile DJ business into a six-figure multi-op powerhouse. Yuan shares his journey of building a monster company by prioritizing his DJs and creating a bulletproof business model that ensures service quality and financial sustainability, even after a massive, unexpected VAT bill hit.

KEY TAKEAWAYS

Prioritize DJ Pay for Service Quality: Yuan ensures his DJs are paid the full fee they quote upfront, which is then factored into the client's final price. This eliminates the motivation for DJs to underperform or no-show and guarantees client satisfaction.

VAT is a Serious Business Reality: The transition to the VAT threshold should be viewed seriously. Yuan learned the hard way that not correctly budgeting for the 20% VAT (after hitting the turnover threshold) required using his entire personal earnings, stressing the need for immediate, professional financial structuring.

Perception is Key for Conversion: Yuan's brand focuses on high-end, high-quality content (showcasing unique moments and energy) on social media. This strong, consistent visual identity allows them to convert clients quickly, who often decide to book within a minute and a half of viewing the content.

Multi-Ops Should Not Promise Guarantees: When running a multi-op, it is crucial not to guarantee the contractors' work, as this would require a full-time employment structure. Tartan Entertainment operates with independent contractors who are paid for the gigs they deliver.

Don't Be Afraid to Innovate and Learn: Tartan Entertainment's success comes from constantly innovating moments (like unique DJ battles, live musicians, and themed sets) and learning from other DJs' successful ideas (like the DJ battle concept) to create a unique and highly desirable service.

BEST MOMENTS

"My objective was to pay the DJs what they asked for... This way, they are guaranteed to get what they paid for and the DJ is not sitting there going, 'I wish I was getting paid more.'"

"Success is actually your own demise."

"I had to use all of my own personal earnings to pay that bill."

"Turnover is vanity, profit is sanity."

"The DJ in us will never, never, never, never die."

TO CONNECT WITH EUAN

https://www.instagram.com/wearetartan/

OUR SOCIAL LINKS

HOST BIO

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

The Lookalike Life: 150 Inquiries, Will Smith, and the Power of the Unexpected Media Exposure

Thu, 06 Nov 2025 00:00:00 -0000

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https://www.instagram.com/willsmithdouble

In this electrifying episode, we switch things up to welcome Shad, a professional Will Smith lookalike and performer who unexpectedly became a highly sought-after mobile DJ and entertainer in the wedding industry. Shad shares his incredible journey, starting from his days as a South London sound system DJ, evolving into a lookalike gig that landed him over 150 inquiries from a single TV appearance on Don't Tell the Bride.

KEY TAKEAWAYS

Seize Every Opportunity: Shad emphasizes that unexpected opportunities, even if they make you nervous, should always be taken, as you never know where they might lead.
The Power of Short Media Exposure: A brief appearance on the TV show Don't Tell the Bride generated over 150 inquiries, booking him out for years, and demonstrating the massive impact of targeted media exposure.
From Hobby to Hustle: His love for DJing as part of the South London sound system "Smooth Cut" provided him with the performance and crowd-commanding skills that were essential for his later success as an entertainer.
Professional Humility is Key: Despite his celebrity-adjacent work, Shad stresses the importance of staying humble and grounded, a value reinforced by his continued work as a train driver.
The Journey to Greatness Requires Consistent Action: He learned that success is not guaranteed by merely wishing for it ("believe and receive"), but by consistent action and not giving up, even if the rewards aren't immediate.

BEST MOMENTS

"If you get an opportunity in life, if something lands on your door... I always say when some things come, certain opportunities, take them."

"You've got to be able to command a room... The DJing skills that I learned helped me go forward with other things that I do today."

"The best thing about [meeting Will Smith] is... he now knows that I exist and do what I do, and I'm thankful for what he's enabled me to do."

"I always say to anyone else: it's meant to be, it will be... Just keep the faith and put in the work, be consistent."

"If you come out of your comfort zone... It's a good thing. That feeling is the feeling you should feel where, 'I have to do this. I have to.”

TO CONNECT WITH SHAD

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This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Beat Matching, Limiters, and Learning: Part 2 with Daryl from Sweet Vibe Events

Thu, 30 Oct 2025 00:00:00 -0000

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https://www.sweetvibeevents.co.uk/meettheteam https://www.instagram.com/sweetvibeevents/

In this episode, DJ 2FOUR7 welcomes back Daryl from Sweet Vibe Events for the highly anticipated second part of their discussion.Daryl passionately argues that the skill is the basic, entry-level requirement for a DJ, and modern technology, including sync buttons and visual track grids, leaves no excuse not to master it.

KEY TAKEAWAYS

Beat Matching is a Basic Requirement. The fundamental skill of beat matching is the "basic, entry-level requirement" for a DJ, essential for creating seamless transitions and maintaining the momentum and energy of the dance floor.

Mastering the Fundamentals is Now Easier: Modern DJ technology, including sync buttons, beat grids, and AI software, makes it easier than ever to learn to mix, meaning there are no excuses for not being able to practice and master the skill.

The Seamless Mix Prevents "Momentum Loss". Customers notice when a DJ plays a track, fades it out, and then has a pause before starting the next track, as this stop-start transition kills the vibe and momentum of the party.

Sound Limiters and Poor In-House Systems Cause Problems Venue-imposed sound limiters and quiet, inadequate in-house sound systems often make it impossible for DJs to deliver the high-energy party their clients expect, leading to a loss of atmosphere and frustration.

Value and Confidence Dictate Price Daryl's experience shows that a DJ's price can significantly increase—from £500 to over £1,000—by adding more services (all-day bookings, MCing) and by converting a client's "want" for a specific DJ into a "need".

BEST MOMENTS

"You're not just playing music, are you? There's an art to it... otherwise you are essentially a glorified jukebox."

"The second you stop that track, you've lost it."

"You can't tell me that you haven't got the time to rehearse mixing... for 20 minutes a day in the evening, rather than sitting there scrolling on Instagram."

"Most people that go, 'I thought that was what DJs did.' I'm like, 'No, no, no, go through the comments.'"

"If you're converting every single person you speak to, you're too cheap."

TO CONNECT WITH DARYL

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This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Level Up Your DJ Business: Google, TikTok, and the Social Media SEO Goldmine

Wed, 22 Oct 2025 23:00:00 -0000

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In this episode, DJ2FOUR7 dives into the latest updates in social media and their implications for mobile DJs and entrepreneurs. With a focus on the upcoming Level Up Live 2026 event, he emphasises the importance of optimising social media presence for better visibility and inquiries. DJ2FOUR7 shares valuable insights on effective hashtag usage, the significance of video content, and the rising influence of TikTok as a search engine.

KEY TAKEAWAYS

Google is Featuring Social Media in Search Results: Google is now heavily integrating platforms like Instagram and TikTok into general search results, offering a massive free opportunity for DJs and entrepreneurs to get found by people looking for a service, even if they aren't searching directly on the social platform.

The "3 to 5 Minute" Rule is Gold: The most crucial factor for social media SEO and ranking on Google is the amount of time someone spends on your page.

Video is Non-Negotiable (Even Silent Video): Both TikTok and Google prioritise video content. The host highly recommends using captions or on-screen text for all videos, as over 38% of users watch content silently.

Adopt a Targeted Hashtag Strategy: Avoid saturating your posts with dozens of random hashtags, such as #FYP. Instead, use a maximum of three highly relevant hashtags that are relevant to the content.

Focus on Visibility (Dual-Post if Necessary): It's best to master one platform (Instagram or TikTok), but being visible across multiple platforms is better than striving for perfection on just one.

BEST MOMENTS

"Time is more important than engagement. If someone comes on and spends a lot of time on your page, it's more important than any likes, any shares, any comments."

"The algorithm now becomes your free employee."

"If you want to make it easier... something is better than nothing."

"We are doing this event for you to make sure you can level up and be better than you were this year."

"You only learn something or you win. You only learn something new or you win."

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This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Beyond the Plaque: Why Continuous Improvement is the Real Prize

Thu, 16 Oct 2025 00:00:00 -0000

In this episode, Mike Readings and 2FOUR7 engage in a comprehensive discussion about the DJ industry. They share personal experiences and offer insights on a range of crucial topics, including mental health, the power of networking, and the transformative impact of technology.

The conversation explores the challenges encountered during the COVID-19 pandemic, underscoring the importance of continuous improvement and cultivating strong client relationships. They delve into how innovation can elevate client interactions and emphasize the necessity of collaboration within the DJ community. A key takeaway from the episode is the significance of expanding networking efforts beyond local confines.

KEY TAKEAWAYS

The DJ Network is Crucial for Growth: Having a small, trusted network of fellow DJs provides accountability, support, and a space for open and transparent business discussions, which is essential for elevation and overcoming difficult times.
Prioritise the Client Experience (and Yourself): A high-level, interactive client presentation (like using OBS in Zoom calls) creates an impressive first impression, but it must be backed up by excelling at the wedding itself.
Continuous Improvement Trumps Awards: While professional accolades are nice, the real motivation and measure of success is the relentless drive to improve the business, as chasing the next level is more satisfying than the win itself.

Physical and Mental Health Directly Impacts Business: Maintaining physical fitness (such as adhering to a strict gym routine with accountability) is paramount for handling the demanding schedule of a high-volume mobile DJ, leading to better energy, reduced physical strain, and improved mental clarity.

Seek Industry-Specific Feedback: To truly level up, be prepared to accept brutally honest criticism from those within the industry, as outside friends and family may not have the expertise to provide valuable, actionable advice.

BEST MOMENTS

"The DJ Network is an individual network just for you. It's not a network that all DJs are a part of."

"I know there's going to be some major gems that you can take from this episode. So let's not dilly-dally. Let's get into this one."

"I am absolutely pumped, but my wife, she was scared, like massively... I had to do something I hated to prove to my wife that I'm going to make this DJ work."

"I thought to myself, if I'm going to create a successful business, I'm never going to get this opportunity again. So, I thought, how can I take advantage of this time?"

"My mindset was more about keep pushing, keep pushing, keep pushing, keep pushing. And this is what's pushing me."

OUR SOCIAL LINKS

patreon.com/MobileDJMastery

HOST BIO

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Anxiety to Adrenaline: Inside the Mind of Club DJ Ray

Wed, 08 Oct 2025 23:00:00 -0000

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LEVEL UP LIVE DJ EDUCATION DAY IS ON SUNDAY 22nd FEB 2026, SAVE THAT DATE, MORE INFO COMING SOON

In this episode, DJ2FOUR7 sits down with Ray the DJ, a full-time club DJ in London, to explore her unconventional path to success. Ray shares how she overcame extreme shyness and a challenging job market to leave her corporate marketing career. She details the crucial role of building a strong personal brand and securing high-value, repeat event bookings to escape the low pay of traditional club residencies.

KEY TAKEAWAYS

Personal Brand is Income Insurance: Ray emphasises that her success is built on a strong personal brand, which allows her to charge significantly higher fees than what traditional clubs offer. People come out specifically "for you."
Events Over Residencies (for now): She avoids low-paying, traditional club residencies and instead focuses on securing repeat, high-fee event bookings. This strategy allows her to earn more money in less time, sometimes doing multiple sets in a single day.
Authenticity Sells: Ray advises DJs to be themselves, "find your niche," and avoid copying others. Authenticity is key to creating a presence that cannot be easily replaced by other DJs.
The DJ's 'Endorphin Chase': Both Ray and the host admit they are constantly "chasing" the high adrenaline and euphoria of getting a massive crowd reaction (jumping or singing). This drive pushes them to consistently deliver a nine or ten out of ten performance.
Professionalism Over Panic: Ray highlights the importance of professionalism, exemplified by fixing technical errors (like a broken deck setup or no headphones) without involving or stressing out the promoter, thereby securing trusted repeat business.

BEST MOMENTS

"I promise you, I don't like being sent out of attention."

"In London, you need to be rich. I'm telling you that. You need to make whatever money you need to make."

"I would say to focus on your personal brand... that is going to be your saving grace."

"If I drop the fader and everybody shouts the song back at you, that is literally, I imagine that's what people who take crack feel like."

"If you haven't gone through the trenches, there's stuff that you haven't learned, the stuff that you haven't experienced."

OUR SOCIAL LINKS

patreon.com/MobileDJMastery

HOST BIO

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Empowering Female DJs: DJ Crystallise's Journey from Aspiring Artist to Award-Winning Entrepreneur

Thu, 02 Oct 2025 23:00:00 -0000

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LEVEL UP LIVE DJ EDUCATION DAY IS ON SUNDAY 22nd FEB 2026, SAVE THAT DATE, MORE INFO COMING SOON

In this episode, DJ2FOUR7 welcomes DJ Crystallise shares her inspiring journey as a female DJ, highlighting her achievements and the challenges she faced in a male-dominated industry. From her early aspirations in secondary school to becoming a resident DJ for Hackney Moves and leading the award-winning Reggae Aerobics brand, Crystallise emphasises the importance of inclusivity and accessibility in the DJing world.

KEY TAKEAWAYS

Importance of Inclusivity: Reggae Aerobics is designed to be inclusive, welcoming participants of all fitness levels and backgrounds, ensuring that everyone can join in regardless of their physical abilities.
Networking and Word of Mouth: A significant portion of opportunities in the DJing and fitness industry comes from networking and word-of-mouth referrals.
Investing in Equipment: Starting with affordable equipment, such as a small DJ controller, can help aspiring DJs test their interest in the craft before making larger investments.
Adaptability and Resilience: The challenges posed by the COVID-19 pandemic required a shift in approach for many businesses, including Reggae Aerobics. Adapting to new circumstances and finding ways to reconnect with clients is crucial for long-term success.
Leveraging Unique Skills: Combining different skills, such as DJing and fitness instruction, can create unique opportunities. This multifaceted approach can help secure residencies and participation in various events, enhancing visibility and brand recognition.

BEST MOMENTS

"If you want to learn it, you will learn it. It's like learning another language."

"I call myself a musical chef, innit? That's what I am when it comes to DJing."

"The aim of Reggae Aerobics is that I've kind of taken from going to other dance classes... and making sure that people, everyone can get involved."

"You need to have a mode of transport... if you haven't got a set of wheels, you can incorporate that in."

"95% of my clientele and the work that I get is through word of mouth."

CHECK OUT DJ CHRYSTILIZE ON INSTA

https://www.instagram.com/chrystilizedj/

Contact her for any of the links mentioned in the episode.

OUR SOCIAL LINKS

HOST BIO

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Unlocking Your Unique Selling Point: The Key to More Bookings and Higher Rates for DJs

Fri, 26 Sep 2025 00:00:00 -0000

In this episode, DJ2FOUR7 dives into the crucial topic of Unique Selling Points (USPs) and their significance in securing more bookings and increasing rates as a DJ. DJ2FOUR7 emphasizes the importance of understanding what sets you apart from other DJs in the market, sharing personal anecdotes and examples from previous guests to illustrate how unique attributes can enhance your brand.

KEY TAKEAWAYS

Identify Your Unique Selling Point (USP): Understanding what makes you unique in the DJ market is crucial for attracting more bookings and justifying higher rates. Research other DJs to see what sets you apart.
Leverage Social Media and Reviews: Use platforms like TikTok and Instagram to analyze competitors and gather insights. Additionally, review feedback from clients to identify recurring themes that highlight your strengths.
Engage with Suppliers and Industry Professionals: Talk to photographers, venue staff, and other suppliers who see various DJs. They can provide valuable insights into what makes you stand out compared to others.
Be Authentic and Original: Avoid copying others' styles. Instead, draw inspiration from them and adapt it to create something original that reflects your brand, ensuring consistency and authenticity.
Implement Small Changes for Big Impact: Sometimes, minor adjustments to your offerings or marketing strategies can significantly enhance your appeal. Look for simple, cost-effective ways to add value to your services.

BEST MOMENTS

"Before you can get more bookings and earn more money, there's something that we need to look at first."

"If you don't know what your USP is, I would like you to go on social media... look at some other DJs around you."

"Copying someone is not a USP, it's copying. There's a total difference between that."

"Once you find your USP, you can then use that in your sales, your marketing, all your different things."

"If you're speaking to someone and they ever say to you, why am I paying this price? You can say, I think it's because of these things."

OUR SOCIAL LINKS

https://www.instagram.com/djpetesherriff/

HOST BIO

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Tales From The Turntables: DJ Pete Sheriff Shares His Early Days

Thu, 18 Sep 2025 00:00:00 -0000

In this episode, DJ2FOUR7 dives deep into the fascinating journey of seasoned DJ Pete Sheriff, who shares his extensive experiences from the world of DJing. Starting from his childhood fascination with music and dance, Pete recounts how he transitioned from breakdancing to DJing, sparked by a chance to play at a friend's birthday party. Pete reflects on the evolution of his career, including memorable gigs at iconic venues like Busy Lizzy's and Kaleidoscope in Birmingham. Pete emphasizes the importance of being aware of one's audience, the significance of networking, and the unpredictable nature of the entertainment industry.

KEY TAKEAWAYS

Early Influences: The journey into DJing often starts with early interests and influences, such as childhood toys or family members involved in music, which can spark a lifelong passion for the craft.
Networking and Opportunities: Building relationships and being friendly can lead to unexpected opportunities in the DJing world. Many gigs come from word-of-mouth recommendations and connections made during performances.
Adaptability in DJing: Successful DJs must be versatile and able to cater to diverse audiences. Understanding the importance of playing a variety of music genres helps keep the crowd engaged and ensures the venue's success.
Learning from Experiences: Every gig, whether successful or challenging, provides valuable lessons. It's crucial to reflect on experiences and recognize how they shape one's career trajectory.
Performance Style: Engaging with the audience is key. A DJ's ability to connect with the crowd, whether through music selection or personal interaction, can significantly impact their reputation and success in the industry.

BEST MOMENTS

"I always had an interest in music. My very first Christmas gift was a thing called a Frisco Disco."

"You never know who's watching and you never know who you're talking to."

"I was doing it for the laugh of it, but then that got me noticed."

"If there's a circumstance that you cannot control, step out of it. Do not engage."

"He could play a record and he could let the record fade out in the middle of a busy bar."

CHECK OUT PETE SHERIFF ON IG

OUR SOCIAL LINKS

patreon.com/MobileDJMastery

HOST BIO

Building Rapport: How Daytime Hosting Transforms Wedding Experiences

Thu, 11 Sep 2025 00:00:00 -0000

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THE DJ EDUCATION DAY IS ON SUNDAY 22nd FEB 2026, SAVE THAT DATE, MORE INFO COMING SOON

In this episode of the Mobile DJ Mastery podcast, DJ2FOUR7 welcomes the seasoned DJ and wedding host Pat Mulligan, who shares his extensive journey in the mobile DJ industry. From his early days of running a pretend radio station to working in major nightclubs and eventually transitioning into mobile DJing, Pat offers valuable insights into the importance of hosting at events. Pat discusses how adding hosting services can significantly enhance a DJ's business in terms of engagement and profitability.

KEY TAKEAWAYS

Importance of Hosting: Incorporating hosting into a DJ business can significantly increase earnings and enhance clients' overall experience. Hosting allows DJs to engage more with guests, leading to a more memorable event.
Networking with Competitors: Building relationships with competitors can be beneficial. Sharing referrals and supporting each other can create a positive network that helps everyone succeed, as there is often more than enough work.
Value of Continuous Learning: Engaging in conversations and learning from others in the industry can provide valuable insights and ideas. Every interaction has the potential to offer at least one takeaway that can improve one's business.
Daytime Hosting Benefits: Offering daytime hosting services can lead to higher earnings and a more fulfilling work experience. Building rapport with guests during the day can enhance the evening's entertainment, making it feel more personal and engaging.
Apprenticeship Opportunities: There is potential for creating structured apprenticeship programs in the DJ and hosting industry, which can provide training and qualifications for new entrants.

BEST MOMENTS

"Hosting can add to your business massively."

"I was obsessed with radio more than anything else."

"If you need that in order to work, that's something you need to turn off."

"It's the difference between doing 170 gigs a year and maybe doing 130 gigs or 120 gigs a year."

"It's the difference in real terms between 40 grand a year and 70 grand a year."

CHECK OUT PAT MULLIGAN ON INSTAGRAM

https://www.instagram.com/patmulligan/

OUR SOCIAL LINKS

https://www.patreon.com/c/MobileDJMaster

HOST BIO

From Pirate Radio to Multi-Op Mastery: Dave’s DJ Journey

Thu, 04 Sep 2025 00:00:00 -0000

In this episode, DJ2FOUR7 sits down with Dave from Fox and Braces to unpack the highs and lows of running a multi-op DJ business. From hustling on pirate radio stations with his mum driving him to 4 a.m. sets to building a reputation in an old-school garage, Dave shares his journey, the realities of scaling beyond solo gigs, and what it really takes to succeed as a multi-op DJ.

KEY TAKEAWAYS

Scaling a DJ business often starts with necessity — rejecting gigs can lead to exploring multi-op models.
Networking is crucial — a strong DJ community means work is always flowing, but availability can still be a bottleneck.
Old school garage shaped a generation of DJs — with different eras defining what “old school” really means.
Support networks matter — Dave’s mum driving him to pirate radio shows at 4am highlights the unseen sacrifices behind success.

Perception in music is generational — what one DJ calls “old school garage” may be totally different for another.

BEST MOMENTS

“When I’m rejecting work, that’s effort wasted — so why not build a team to take it on?”

“Where I grew up, you were either a DJ or an MC. That was just standard.”

“I looked about 10 at 16, so I had no chance of getting into clubs.”

“My mum used to drive me to pirate radio stations at 4 in the morning — that’s real support.”

“Everyone has their own version of old school garage — for me it was Tough Jam, PSG, CKP, the underground sound.”

SUPPORT THE PODCAST to keep it alive

patreon.com/MobileDJMastery

THE DJ EDUCATION DAY IS ON SUNDAY 22nd FEB 2026, SAVE THAT DATE, MORE INFO COMING SOON

TO CONNECT WITH DAVE

https://www.instagram.com/foxandbraces/

OUR SOCIAL LINKS

https://dj2four7.com/

https://www.instagram.com/dj2four7/

https://www.instagram.com/mobiledjmastery/

https://www.tiktok.com/@2four7dj

HOST BIO

With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Event News and Why Networks Matter

Thu, 28 Aug 2025 00:00:00 -0000

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Summary

In this episode, the host discusses the upcoming DJ event aimed at fostering community and networking among mobile DJs. Emphasising the importance of a DJ network, the host encourages listeners to participate by providing feedback on event topics and sharing their locations. The event is set for February 22, 2026, and aims to create a supportive environment for DJs to learn and grow together. The host expresses a passion for improving the perception of mobile DJs and invites listeners to engage actively in shaping the event.

Takeaways

A DJ network is crucial for success in the mobile DJ business.
Networking events provide valuable real-time connections.
The upcoming event is scheduled for February 22, 2026.
Community input is essential for tailoring the event's content.
Feedback on topics will help shape the event's agenda.
The event aims to create a supportive and intimate atmosphere.
Engagement with the community is a priority for the host.
The perception of mobile DJs needs to be improved.
Listeners are encouraged to share their locations for event planning.
Patreon support is vital for sustaining the podcast and events.

Chapters

00:00 Introduction to the Event

00:52 The Importance of a DJ Network

03:01 Event Details and Date Announcement

04:18 Seeking Community Input for the Event

10:41 Gathering Feedback and Suggestions

13:00 Building a Community and Engagement

14:58 Changing the Perception of Mobile DJs

18:19 Call to Action for Participation

19:49 Supporting the Podcast and Future Content

MY SOCIAL LINKS

https://www.patreon.com/c/MobileDJMaster

HOST BIO

With over 20 years of experience in the entertainment industry, DJ 2FOUR7 brings a wealth of expertise to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.

The Dj Concensus

Fri, 22 Aug 2025 10:45:00 -0000

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Summary

In this episode, we delve into the 2024 DJ consensus data collected from 15,000 DJs, exploring key insights into demographics, income levels, DJ types, and the evolving landscape of DJing. The conversation emphasises the importance of data analytics for DJs to make informed decisions about their careers. We discuss the significant presence of hobbyist DJs, the financial realities of the profession, and the aspirations of DJs in the industry. Additionally, we touch on the importance of live streaming, social media presence, and the tools and software that DJs are using today. The episode concludes with a motivational message encouraging DJs to aim high and take actionable steps towards their goals.

THE DJ EDUCATION DAY IS ON SUNDAY 22nd FEB 2026, SAVE THAT DATE, MORE NEWS COMING SOON

Takeaways

Data analytics is crucial for DJs to make informed decisions.
The majority of DJs are hobbyists, with 40% earning nothing from DJing.
Income levels vary significantly, with 25% earning between 25k-50k.
Mobile DJs are a growing segment in the industry.
Live streaming is becoming increasingly popular among DJs.
House music remains the most popular genre among DJs.
DJ pools are essential for accessing new music.
Instagram is the most effective social media platform for DJs.
DJs should aim high and set ambitious goals for their careers.
Continuous learning and adaptation are key to success in DJing.

Chapters

02:46 Understanding DJ Demographics

05:21 Exploring Gender Representation in DJing

18:13 Future Aspirations of DJs

28:17 The DJ Landscape: Aspirations and Realities

30:55 The Rise of Live Streaming in DJing

33:12 Understanding DJ Skill Levels and Learning Paths

51:56 Dream Big: Setting Goals in DJing

55:26 MDM_END_SEQ_AE002.mp4

MY SOCIAL LINKS

https://www.patreon.com/c/MobileDJMaster

HOST BIO

With over 20 years of experience in the entertainment industry, DJ 2FOUR7 brings a wealth of expertise to this podcast. DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

From Mobile To Club: Scott Dewing's DJ Journey

Fri, 22 Aug 2025 10:43:00 -0000

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Summary

In this episode of the Mobile DJ Mastery podcast, host 2FOUR7 welcomes Scott Dewing, a seasoned DJ, to discuss his journey into the DJing world, the transition from mobile to club DJing, and the importance of beat matching. Scott shares insights on building a unique DJ setup, the challenges of managing equipment, and strategies for securing bookings. The conversation emphasises the significance of diversifying income streams and the evolving landscape of the DJ industry. In this conversation, Scott Dewing shares his insights on branding, advertising, and the DJ industry. He emphasises the importance of creating a strong brand identity and understanding the return on investment (ROI) from advertising platforms. Scott discusses the challenges of navigating the competitive DJ market and the significance of innovative marketing strategies. He also highlights the value of collaboration among DJs and the need for unique experiences to attract clients. Finally, Scott provides practical advice on rebuilding a DJ business from scratch, focusing on quality equipment and effective networking.

CHECK OUT SCOTT DEWING ON INSTAGRAM

https://www.instagram.com/djscottdewing/

Takeaways

Scott Dewing started DJing, influenced by his uncle, a mobile DJ.
He transitioned from mobile DJing to club DJing at 18.
Beat matching was a skill he learned later in his career.
Scott emphasises the importance of understanding the business side of DJing.
He created a unique DJ booth but struggled to manage it.
Networking with other DJs helped him grow his career.
Instagram and venue recommendations are key sources of bookings.
Diversifying income streams is crucial for DJ success.
Scott believes in creating unique setups to stand out.
The DJ industry is evolving, and adaptability is essential. Branding is everything you put out into the world.
Evaluate your advertising platforms for effectiveness.
Understanding ROI is crucial for business growth.
It's easier to attract clients when you position yourself uniquely.
Collaboration among DJs can lead to mutual growth.
Innovative marketing strategies can set you apart.
Creating unique experiences enhances your brand's appeal.
Investing in quality equipment is essential for reliability.
Building a following quickly can be achieved through social media.
Networking with other DJs can open new opportunities.

Chapters

02:31 Transitioning to Club DJing

05:32 Learning the Business of DJing

17:33 The DJ Booth Experience

18:08 The Evolution of DJ Equipment

36:13 Evaluating Advertising Platforms

42:00 Investing in Value: The DJ's Perspective

52:42 Starting Over: A DJ's Roadmap to Success

01:09:35 MDM_END_SEQ_AE002.mp4

MY SOCIAL LINKS

https://www.instagram.com/amber_sax_/

HOST BIO

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Girl Power on Stage: Amber Sacks Shares Her Experiences as a Female Saxophonist

Thu, 07 Aug 2025 00:00:00 -0000

In this episode, DJ2FOUR7 sits down with talented saxophonist Amber Sax, who shares her journey into the world of music and the challenges she faces as a female performer. Amber recounts her early inspirations, her rigorous training at prestigious music schools, and her transition into the wedding and events scene. Amber reveals some shocking experiences with DJs, including instances of disrespect and unreasonable demands, highlighting the importance of collaboration and mutual respect in the industry.

KEY TAKEAWAYS

Collaboration is Key: When working with other musicians, such as saxophonists, it's essential to foster a collaborative environment.
Communication Matters: Establishing clear communication before an event is crucial. Saxophonists should reach out to DJs to discuss logistics, such as plugging in equipment, to ensure a smooth performance.
Respect and Professionalism: Both DJs and musicians should treat each other with respect. Negative experiences, such as being charged to plug in or being dismissed, can create a hostile working environment.
Social Media Presence: Building a personal brand through social media is vital for musicians. Consistent posting and engagement can lead to more opportunities and bookings, as seen in Amber's experience with her rise in the industry.
Safety Awareness: Female performers, in particular, should be aware of their safety while working in nightlife settings. It's important to have support systems in place, such as having someone wait for them after gigs.

BEST MOMENTS

"I couldn't believe it... I had to tell her, no, you need to bring that to the pod because I refuse to believe that there's DJs out there."

"I think it's a great thing that I am female. I do think people look at a female saxophonist and want to book it for their events."

"He sort of went off on one and said that he normally charges the sax players like a hundred pounds to plug their mic in."

"If I haven't got an opportunity right now, it's because the time isn't right. Everyone is on their own path."

"You have to take accountability for the gigs you aren't getting through. It's not on anyone else."

CHECK OUT AMBER SAX ON INSTAGRAM

OUR SOCIAL LINKS

HOST BIO

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Mastering Consultation Calls: Transforming Cold Leads into Hot Bookings for Mobile DJs

Wed, 30 Jul 2025 23:00:00 -0000

In this episode, DJ2FOUR7 dives deep into the art of consultation calls, sharing essential tips and strategies to help DJs secure bookings effectively. From the importance of using video conferencing tools like Zoom to create a personal connection to the significance of asking the right questions to understand client needs. DJ2FOUR7 also discusses the value of mirroring client vibes, providing expert advice, and knowing when to decline bookings that don't align with one's strengths.

KEY TAKEAWAYS

Establish a Comfortable Atmosphere: Begin consultation calls with light, casual conversation to help both you and the client feel at ease.
Utilise Video Calls: Conduct consultations via video platforms like Zoom or Google Meet to gauge the client's vibe and body language.
Ask Probing Questions: Instead of waiting for clients to ask questions, take the initiative to ask them about the specifics of their event.
Provide Honest Recommendations: Be transparent about what services the client may not need. This builds trust and shows that you prioritise their best interests over simply making a sale.
Identify Client Preferences: Discuss music styles and guest dynamics to better understand the event's atmosphere. Knowing what the client and their guests enjoy will help you deliver a more personalised and successful experience.

BEST MOMENTS

"My advice, which your next step from there would be is to invite them onto a free consultation call."

"You've got to remember, think of it as like you're on your first date... first impressions matter."

"You want to come across like the expert that you are and you've done this before."

"Good customer service always wins... if I went to Tesla and they referred me to go to BMW, I would refer back to Tesla."

"If you feel uncomfortable, guys, don't do it... Listen to your gut."

OUR SOCIAL LINKS

https://www.instagram.com/euanlawrence

HOST BIO

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Destination Weddings and Networking: Euan Lawrence's Secrets to Expanding His DJ Empire Globally

Thu, 24 Jul 2025 00:00:00 -0000

In this episode of the Mobile DJ Mastery Podcast, DJ2FOUR7 welcomes Euan Lawrence from Tartan Entertainment as he shares his inspiring journey from nightclub promoter to a successful wedding DJ and entrepreneur. Euan discusses the pivotal moments that shaped his career, including his initial foray into DJing, the challenges he faced, and the innovative strategies he employed to grow his business. Euan highlights the importance of networking, social media, and investing in high-quality content, which led to remarkable opportunities, including a feature on a Times Square billboard.

KEY TAKEAWAYS

Networking is Crucial: Building relationships within the DJ and wedding industry can lead to significant opportunities, including high-profile gigs and destination weddings.
Invest in Quality Content: Creating high-quality videos and marketing materials can set a business apart from competitors. Investing in professional videography helped establish a strong brand presence and attract more clients.
Adapt and Evolve: Transitioning from nightclub DJing to corporate and wedding events requires adaptability. Embracing new opportunities and being open to change can lead to growth and success in different markets.
Leverage Social Media: Utilizing social media effectively can enhance visibility and attract clients. Engaging content, such as showcasing unique experiences (e.g., a video in Times Square)
Streamline Operations: Implementing tools like Studio Ninja can significantly improve efficiency in managing bookings, contracts, and client communications.

BEST MOMENTS

"I was a nightclub promoter, right? That's how it started. And, um, guy came to me, he was opening a bar and he's like, Oh, I need some DJ."

"I just straight up lied to the guy's face. I was like, yeah, I'm a DJ. I mean, I'd never DJ'd in my life."

"The key thing to take from all that rambling was, if anyone's even still listening, is the investment."

"Perception, mate. Cost me $50 to get your video on Times Square?"

"It's all been through people that have known me, seen me in clubs maybe before, seen me do weddings now, trust the reputation."

EUAN LAWRENCE Instagram

TARTAN ENTERTAINMENT Instagram

https://www.instagram.com/wearetartan

OUR SOCIAL LINKS

https://www.instagram.com/venxm.music

HOST BIO

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

State of Play: How Fun and Flow Fuel's DJ Venom's Creative Process in DJing and Production

Thu, 17 Jul 2025 00:00:00 -0000

In this episode DJ 2FOUR7 welcomes DJ Venom, who shares his unique journey from music production to mobile DJing and ultimately stepping away from the mobile DJ scene. Venom discusses his early influences, including the Neptunes, and how his passion for music led him to explore DJing as a hobby. He recounts his experiences with a wedding agency, the challenges of long drives to gigs, and the importance of finding joy in the creative process.

KEY TAKEAWAYS

Importance of Reviews and Feedback: The podcast emphasizes the significance of receiving reviews and feedback from listeners, as it helps motivate and support the continuation of the podcast.
Journey from Production to DJing: The guest shares their journey starting with music production, influenced by artists like Pharrell and the Neptunes, before transitioning into DJing as a way to stay connected to music after feeling constrained by commercial production demands.
State of Play in Creativity: The concept of being in a "state of play" is highlighted as crucial for creativity, allowing artists to explore and experiment without the pressure of perfection, leading to more authentic and enjoyable performances.
Challenges of Mobile DJing: The guest discusses the challenges faced in mobile DJing, including long drives to gigs, the pressure of performing for diverse crowds, and the physical toll it can take.
Safety and Well-being: The conversation touches on the importance of prioritizing safety and well-being as a DJ, particularly regarding the risks associated with late-night driving and the need to set boundaries to avoid exhaustion and potential danger.

BEST MOMENTS

"Those reviews mean the world to me, guys. When I'm reading, I haven't got a lot in there, but when I read the few that's there, I'm like, wow, this is a good thing."

"I either had to be a commercial artist or, or like not... I was like, nah, I like it, but not for you."

"I was just running through all the tunes and everyone's catching a wave when it's their turn, you know."

"I said, my ego is not set up like that. There's no way."

"You have to do things to safeguard yourself, whether it's coffee, whether it's chewing gum, whether it's overnight stay."

Check out Venxm on Instagram

Also, check out Dalston Radio

https://www.instagram.com/dalstonradiolive

For live DJ lessons, check out

https://www.instagram.com/ontherisedjacademy

OUR SOCIAL LINKS

https://www.instagram.com/sweetvibeevents/

HOST BIO

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

From Youth Club Dreams to DJ Stardom: Daryl's Journey in the Music Industry

Thu, 10 Jul 2025 00:00:00 -0000

In this episode of the podcast, DJ2FOUR7 welcomes the award-winning DJ Daryl from Sweet Vibes, who shares his inspiring journey into the world of DJing. From his early fascination with mixing at a youth club to becoming a sought-after wedding DJ, Daryl discusses the evolution of his career, the challenges he faced, and the importance of energy and engagement in entertaining crowds.

KEY TAKEAWAYS

Early Inspiration: The journey into DJing began at a young age, around 11 or 12, when the individual was captivated by the atmosphere and excitement of a youth club's DJ booth, leading to a passion for mixing and performing.
Transition to Weddings: After initially focusing on club and bar gigs, the decision was made to return to weddings for a more stable income, recognizing that the wedding industry offered better financial opportunities compared to the unpredictable nature of club gigs.
Energy and Engagement: Maintaining high energy and engagement during performances is crucial. The importance of being animated and lively is emphasized, as it enhances the overall experience for guests and contributes to the success of events.
Networking and Competition: Moving to a new area (Essex) presented challenges in establishing connections and navigating a competitive environment. The approach taken was to build relationships and stand out by providing exceptional service and energy.
Utilizing Social Media: The use of social media, particularly Instagram, is highlighted as a key marketing tool. Creating personalized content, such as GIFs, can enhance visibility and engagement.

BEST MOMENTS

"I don't rate a lot, a lot, a lot of DJs. I don't. I'm being fully honest, fully transparent with you lot."

"When I laugh, I cry. And this guy just somehow has me in stitches, man."

"I was like, this is mad. This is so good. It's like when you drop in a tune... that gave me a buzz."

"You cannot be stood walking around with a face like a slapped arse. It just don't go, it don't match at all."

"If you act yourself and enjoy and have a good time... it will do you the world of good in any business."

GUESTS LINKS

OUR SOCIAL LINKS

HOST BIO

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Raising the Bar: The Importance of Investing in Your DJ Setup

Wed, 02 Jul 2025 23:00:00 -0000

In this episode of the Mobile DJ Mastery Podcast, DJ2FOUR7 dives into the critical topic of investing in oneself and one's business as a mobile DJ. Through a compelling story about a friend's experience at a school prom, DJ2FOUR7 highlights the importance of having the right equipment and setup for events, emphasising that every gig is essentially an audition for future bookings. DJ2FOUR7 encourages DJs to reinvest their earnings into better gear and services, stressing that professionalism and quality are key to building a successful DJ business.

Thanks to DJ NIBBLER for this show's story

https://www.instagram.com/djnibbler/

KEY TAKEAWAYS

Invest in Your Business: It's crucial to reinvest profits back into your DJ business to improve equipment and services.
Set Standards for Equipment: Using inadequate sound equipment, such as small speakers for large venues, can damage your reputation. It's essential to have the right gear that meets the demands of the event and audience size.
Every Gig is an Audition: Treat every performance as an opportunity to showcase your skills. Positive experiences can lead to referrals and future bookings, while poor setups and performance can harm your reputation.
Adapt to Your Audience: When working with younger clients, traditional marketing methods like business cards may not be effective. Instead, utilise social media platforms like Instagram and TikTok to connect and engage with potential clients.
Professionalism Matters: Arriving dressed appropriately and maintaining good customer service is vital. Poor etiquette, such as leaving auto-mixes running or dressing casually for formal events, can negatively impact your business and client perception.

BEST MOMENTS

"Guys, mobile DJ mastery. Yeah. We need to start setting some standards. And this one I'm talking about is no way near a standard."

"Every single gig is an audition. 99% of the time if you're good at what you do, you will get a recommendation or a referral from every single event you do."

"If you're one of those people and your setup isn't all that, invest into your business by getting some support from another company that makes you look good."

"Bad news travels fast. If you had your Instagram up during that gig, you're stuffed. That Instagram, people black, that was that whack DJ from the prom."

"Investing into yourself and your business is crucial. Reinvesting in your business and not taking profit for a while is probably the only way you're going to be able to lose your daytime job."
OUR SOCIAL LINKS

https://www.instagram.com/tonykroberts/

HOST BIO

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Mastering the Art of Event Management: How Tony Balances DJing and Family Life

Wed, 25 Jun 2025 23:00:00 -0000

In this episode, DJ 2FOUR7 welcomes Tony Roberts. They dive deep into the world of event management and the intricacies of being a successful DJ. With a rich background in music stemming from his parents' singing careers, Tony shares his journey from a young singer to a multi-talented performer who juggles DJing, singing, and managing a busy schedule of bookings.

KEY TAKEAWAYS

Importance of Management: Having a manager is crucial for handling bookings and inquiries, especially when dealing with a high volume of events. This allows for better organisation and ensures that the performer can focus on delivering quality performances.
Unique Selling Proposition (USP): Combining multiple talents, such as DJing and singing, can set a performer apart in a competitive market. This versatility can attract more bookings and create memorable experiences for clients.
Engagement with the Audience: Successfully managing the energy and vibe of an event involves reading the crowd and adjusting the performance accordingly. This includes knowing when to elevate the energy and when to bring it down, ensuring a dynamic experience.
Booking Strategy: Clients need to book entertainment well in advance, especially for popular performers. Early inquiries can secure desired dates and prevent disappointment as schedules fill up quickly.
Flexibility and Adaptability: Being able to adapt to different types of events and audiences is vital. This includes understanding the demographics of the crowd and tailoring the performance to suit their preferences, whether it's a wedding, corporate event, or a club night.

BEST MOMENTS

"When you start to get really, really busy, you're going to need a way of managing your bookings."

"I can literally be playing a song. I can drop out the bass line... and everyone's going mad."

"If you're expecting to get champagne for orange juice money, you ain't going to get it."

"There's millions of brides getting married on a daily basis in the UK. There's enough pie for everybody."

"You've got to be able to just switch it on, you know, and both, I know you're very similar to me in that respect."

Tony’s Links:

https://www.tonyrobertsmusic.co.uk/

https://www.tiktok.com/@tonykroberts?_t=8sPOFJdci7V&_r=1&fbclid=PAZXh0bgNhZW0CMTEAAadlpGKX1eD12mB25ytHtIVMGT-kN5ZIKztDpTEub72ojxPiJ-wwceRIS3si_Q_aem_giHVNJpbKoBiHV4JuLf32Q

OUR SOCIAL LINKS

https://www.instagram.com/gloucestershirediscos?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

HOST BIO

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

From Hobbyist to Professional: Dan's Journey in the DJ Industry and the Power of Community

Wed, 04 Jun 2025 23:00:00 -0000

In this episode of the Mobile DJ Mastery Podcast, DJ2FOUR7 welcomes Dan from the National Association of Disc Jockeys (NADJ). They dive into the importance of DJ associations and how they can significantly benefit DJs by providing essential resources like public liability insurance, educational opportunities, and community support. The conversation highlights Dan's journey from starting his own DJ business at the age of 13 to becoming an active member of the NADJ committee.

KEY TAKEAWAYS

Value of DJ Associations: Joining a DJ association, such as the National Association of Disc Jockeys (NADJ), provides essential benefits like public liability insurance at a lower cost compared to general providers, along with access to industry-specific resources and support.
Community and Networking: Associations foster a sense of community among DJs, allowing members to connect, share experiences, and collaborate on events or educational opportunities, which can enhance their skills and business practices.
Educational Opportunities: NADJ aims to offer various educational events, including online courses and workshops, to help DJs improve their business acumen, marketing strategies, and technical skills, thereby increasing their value in the industry.
Member Involvement: The success of the association relies on active participation from its members. Those interested in contributing can volunteer their skills or organise local meetups, which can help strengthen the community and provide valuable networking opportunities.
Transparency and Growth Goals: The association is focused on modernising its operations and increasing membership value through clear goals, such as improving educational offerings and engaging in public campaigns to educate potential clients about the importance of hiring qualified DJs.

BEST MOMENTS

"Did you know that there's something out there for all of us that we can sign up to after this pod and then we are sorted?"

"It's a member's organisation. So as a DJ, you can join up and really benefit from various different bits that we'll get into later in the podcast."

"I think to myself, like, what if when I started DJing... I would have loved to have started something back then, because what would it be now?"

"Egos are left at the door when you enter the room."

"You're putting money in a pot that can give back to you as a member; that is the key thing."

DAN'S LINKS

https://www.nadj.org.uk/

OUR SOCIAL LINKS

HOST BIO

The Power of Recommendations: How to Stand Out as a Solo DJ

Wed, 28 May 2025 23:00:00 -0000

In this episode of The Mobile DJ Mastery Podcast, DJ2FOUR7 dives into the competitive landscape that solo DJs face, particularly in the wedding industry. DJ2FOUR7 emphasises the importance of understanding who your competitors are, including in-house DJs, DJ agencies, and recommended suppliers. DJ2FOUR7 shares personal experiences and insights on how to stand out in a crowded market, encouraging DJs to leverage their unique styles and consistently engage with their audience online.

KEY TAKEAWAYS:

Understanding Competition: Solo DJs face competition from in-house DJs, DJ agencies, and recommended suppliers. Recognising these competitors is crucial for strategising how to secure more bookings.
Importance of Recommendations: Recommendations from clients and venues are vital for gaining new bookings. They serve as free advertising and can significantly increase the likelihood of securing gigs.
Leveraging Social Media: A strong social media presence is essential for DJs to stand out against competitors. Consistent posting and engaging content can help attract potential clients and showcase a DJ's unique style.
Niche Down Your Offerings: As DJs grow in their careers, it's important to specialise in certain genres or styles rather than trying to cater to all types of events. This helps in building a strong brand and attracting the right clientele.
Setting Higher Standards: There is a push to raise the average fees for mobile DJs in the UK. By improving the quality of service and marketing efforts, DJs can aim to increase their rates and elevate the industry standards.

BEST MOMENTS

"If you're a solo op DJ, if you're the type of DJ who gets your own bookings, this is going to be, I'm talking to you 100%."

"Recommendations are some of the best work... they do the work for you and you didn't pay, major key."

"Your first opponent is going to be the in-house DJ... they might be just a DJ or they might be the DJ and they do something else."

"I want to see 450 to 1,000 pounds. That's what I want to see... the work that we do, the things that we put in."

"You can beat all three of these guys, all three of the competition guys with your social media."

OUR SOCIAL LINKS

https://www.instagram.com/djterronmurray/

HOST BIO

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

From Drummer to DJ: Teron's Journey into Mobile DJing and Agency Success

Wed, 21 May 2025 23:00:00 -0000

In this episode of the Mobile DJ Mastery Podcast, DJ2FOUR7 welcomes Teron, a seasoned mobile DJ with eight years of experience. The two dive into Teron's journey from playing drums in a function band to establishing himself as a successful mobile DJ. They discuss the importance of social media, particularly Instagram and TikTok, in securing bookings and building a personal brand. Teron shares valuable insights on working with DJ agencies, including tips for getting noticed and the significance of showcasing one's unique style.

KEY TAKEAWAYS

Building Your Brand: Incorporating unique elements, such as a signature hat or a specific style of dress, can help DJs stand out and create a recognisable brand. This differentiation can attract more clients and make a lasting impression.
Utilising Social Media: Instagram serves as an effective platform for DJs to showcase their work and connect with potential clients. Tagging venues in posts can increase visibility and lead to more bookings.
Agency Engagement: When seeking representation from agencies, it's important to present a professional portfolio that includes photos and DJ mixes. Understanding the terms of engagement.
Diversifying Services: Offering additional services, such as percussion or live music elements, can enhance the overall experience for clients and set a DJ apart from competitors.
Balancing Work and Family: Finding quality time with family amidst a busy DJ schedule is essential. Engaging in activities with loved ones before gigs can help maintain a healthy work-life balance.

BEST MOMENTS

"I thought to myself, why not actually turn it into something I can earn money out of and provide it as a service to wedding clients or corporate clients as well."

"Instagram is where it's at. I look at it like an online CV."

"Don't sleep on TikTok. I've been getting a couple of bookings from TikTok."

"I found that, like, at the beginning, when I actually joined one or two agencies, I had to actually remove the branding off my laptop."

"Make sure you mix it up and put yourself out there and don't be afraid of your style and be you."

CHECK OUT TERRON MURRAY ON INSTAGRAM

OUR SOCIAL LINKS

HOST BIO

With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.

Mastering the DJ Contract: Essential Elements Every Mobile DJ Needs

Wed, 14 May 2025 23:00:00 -0000

In this episode of the Mobile DJ Mastery Podcast, DJ2FOUR7 dives into the essential components of a DJ contract, emphasising its importance for mobile DJS transitioning into public work. Building on previous episodes that covered basic equipment and securing initial bookings, the discussion highlights seven key elements that should be included in a contract, such as the parties involved, services offered, payment terms, and cancellation policies.

KEY TAKEAWAYS

Importance of a DJ Contract: Having a contract is essential for DJs to protect themselves and clarify the terms of their services. It serves as a legal document that outlines responsibilities, payment terms, and conditions, ensuring both parties are on the same page.
Key Elements of a Contract: A basic DJ contract should include the names of the parties involved, the services being provided, payment terms, liabilities and responsibilities, terms and conditions, cancellation and refund policies, and a space for signatures.
Unique Package Naming: Instead of using common terms like "bronze, silver, and gold" for service packages, DJs are encouraged to create unique names that reflect their brand and differentiate their offerings from competitors.
Handling Cancellations and Refunds: DJs should have a clear policy regarding cancellations and refunds, outlining what happens if they cannot fulfil a booking. This helps build trust with clients and provides clarity on expectations.
Digital Signatures and Ease of Use: Utilising digital platforms for contract signing is crucial in modern business practices. It simplifies the process for clients and increases the likelihood of securing bookings by making it easy for them to sign contracts.

BEST MOMENTS

"Today, we're going to discuss a major key, what is necessary for all DJs."

"When it comes to DJing and paperwork, a lot of the time, the things that we're having we technically don't want to use."

"If you haven't got a contract, I'm going to talk about seven basic points and things that should be inside your contract."

"You don't want to be working for someone for seven, eight, 10, 12, sometimes 15 hours. And if there's no food in there, technically by law, if they don't feed you, that's on you."

"I always think it's good to go to the person, whether it's the person's birthday, whether it's the person's graduation, and say, look, man, this person over there is being rude."

OUR SOCIAL LINKS

https://www.instagram.com/kelly_mac_content_creator/

HOST BIO

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Capturing Moments: The Art and Science of Event Content Creation with Kelly Mack

Wed, 07 May 2025 23:00:00 -0000

In this engaging podcast episode, DJ2FOUR7 welcomes content creator Kelly Mac to discuss the ins and outs of content creation. Kelly shares their journey of how they met through a mutual connection and delves into Kelly's evolution as a content creator, highlighting her passion for capturing moments at events, particularly in the music and DJ scene.

KEY TAKEAWAYS

The Importance of Content Creation: Content creation is essential for building a brand and engaging with an audience.
Personal Journey and Passion: The journey into content creation often stems from personal interests and experiences.
Understanding Your Niche: Identifying and focusing on a specific niche, such as events and music, can help content creators stand out.
Value of Professionalism: The difference between a casual content creator and a professional lies in the attention to detail, storytelling ability, and post-production work.
Pricing and Value Perception: Setting appropriate pricing for content creation services is crucial. The guest discussed her pricing strategy, emphasising that the value provided goes beyond the hours spent at an event.

BEST MOMENTS

"I think there's some questions and things that you lot have been asking. And I thought, who is best to bring on, apart from a content creator?"

"I remember going into this room, and he'd literally be putting this, you know, the film into this water, and I'd be like, wow, this is amazing."

"I love being able to watch, capture moments for people and something for them to then keep. And events are all about that, they're celebrations."

"You have to be a certain type of person to be able to do that. I think you've probably got to be a people's person, first and foremost."

"I will charge £100 an hour, for example, right, which people might go, Oh, that sounds quite a lot. But my job doesn't start until the moment I leave."

CHECK OUT KELLY ON INSTAGRAM

OUR SOCIAL LINKS

HOST BIO

Lessons Learned: How a Wedding Gig Almost Cost Me My Life

Wed, 30 Apr 2025 23:00:00 -0000

In this gripping episode of the Mobile DJ Mastery Podcast, DJ2FOUR7 shares a harrowing personal story about a near-death experience while driving home from a wedding gig in Liverpool. After a long day of setting up a grand DJ rig and successfully merging diverse cultural music styles at the event, the host faces the dangers of fatigue on the motorway. As he recounts the adrenaline-fueled drive, he emphasises the importance of proper setup times, charging for travel and accommodation, and the value of having an assistant to help manage the workload and ensure safety.

KEY TAKEAWAYS

Setup Efficiency: Aim to set up your DJ rig within 45 minutes to maintain professionalism and ensure a smooth event. A quick setup allows for better recommendations and future bookings.
Travel and Accommodation Costs: Always charge for travel and accommodation if the event is over 100 miles away. This ensures that you are compensated for your time and expenses, which can be significant for long-distance gigs.
Importance of Assistance: Having an assistant can significantly improve your efficiency during setup and breakdown, as well as help capture content for marketing purposes.
Stay Alert While Driving: If you find yourself getting tired on the road, take proactive measures to stay awake, such as pulling over to rest or engaging in conversation with someone on the phone. Safety should always be a priority.
Content Creation: Consistently create and share content from your events. This not only helps in marketing your services but also keeps your audience engaged and showcases your work effectively.

BEST MOMENTS

"If it wasn't for one person, I probably wouldn't be here today, guys. I probably wouldn't be here today."

"Your setup needs to be set up in a reasonable time. If you're going to have this big, fancy, massive setup... 45 minutes is the maximum time you want to be doing, man, setting up and breaking down."

"I fell asleep twice on the motorway. He said, 'Nah, bruv, that's dangerous.'"

"Content is king because it can help with your consistency... if someone else can get it for you, you are in the shot doing what you do."

"If you die, the clients gave you the price, so you didn't have to do that."

OUR SOCIAL LINKS

HOST BIO

Unlocking Profit Potential: Danny from Double Impact Shares Secrets to Effective Upselling for Mobile DJs

Wed, 23 Apr 2025 23:00:00 -0000

In this episode of the Mobile DJ Mastery Podcast, DJ2FOUR7 welcomes Danny from Double Impact Events. With over 28 years in the entertainment industry, Danny shares his journey from being "Disco Danny" to establishing a successful events company. Danny emphasises the importance of adding upsells to existing packages, such as uplighting and photo booths, to significantly increase revenue. Danny also discusses his experience during the pandemic, how he adapted his business model, and the power of social media in building a following.

KEY TAKEAWAYS

Importance of Upselling: Adding upsells to existing DJ packages can significantly increase revenue. For example, introducing uplighting as an additional service can enhance the overall package and attract more clients.
Branding Transition: Transitioning from a personal brand (like "Disco Danny") to a more professional name (like "Double Impact Events") can elevate the perception of the business and attract higher-end clients.
Diverse Offerings: Expanding service offerings beyond just DJing, such as photo booths, draping, and uplighting, can create multiple revenue streams and make the business more appealing to clients.
Market Research and Pricing Strategy: Understanding the competition and pricing services slightly lower can help secure more bookings. Offering bundled services at a reasonable price encourages clients to choose your services over others.
Adaptability and Resilience: The ability to pivot during challenging times, such as the COVID-19 pandemic, by diversifying income sources (like starting a window cleaning business) and managing finances wisely is crucial for long-term success in the entertainment industry.

BEST MOMENTS

"There's one thing that we can do to make more money almost instantly and that's adding upsells to the current packages that you already offer."

"I was charging at the time, 150 quid for my disco... and he charged £250 to light the room."

"I believe everybody deserves the right to party and have a celebration."

"If your budget is very, very, very small, then you can have a speaker, a stand, a gig bar, and a lead to plug your phone in."

"You need to start documenting your job and your life."

OUR SOCIAL LINKS

HOST BIO

Creating a Supportive DJ Community: Sharing Bookings, Music, and Experiences

Wed, 16 Apr 2025 23:00:00 -0000

In this episode of The Mobile DJ Mastery Podcast, DJ 2FOUR7 emphasizes the importance of building a small network of like-minded DJs, highlighting how such connections can significantly enhance a DJ's career. DJ 2FOUR7 discusses the benefits of sharing bookings, supporting one another, and exchanging valuable insights and music. DJ 2FOUR7 also addresses the negative impact of trolling within the DJ community and advocates for unity and collaboration over competition.

KEY TAKEAWAYS

Build a Small DJ Network: Every DJ should establish a small network of at least two other DJs to share bookings, support, and ideas. This network can help enhance your business and provide a sense of community.
Share Bookings and Recommendations: When unable to take a booking, recommend your network members to clients. This not only helps your peers but also maintains good customer service and can lead to reciprocal recommendations.
Support and Learning: Having a network allows DJs to share experiences, struggles, and successes. This support system can provide valuable insights and learning opportunities that can enhance your skills and business.
Avoid Competition Mentality: Shift your mindset from viewing other DJs as competition to seeing them as potential collaborators. This can lead to shared resources, ideas, and ultimately, more business opportunities.
Engage in Physical Meetups: Attend DJ events and meetups to connect with other DJs in person. Building relationships in real life can strengthen your network and lead to more meaningful collaborations and support.

BEST MOMENTS

"Every single DJ must have a really small network of other DJs... you're looking for three of you."

"One of the worst things as a DJ is getting bookings and then throwing them out into the ether."

"Don't throw them out to the winner. Don't just be like, oh, I'm not available and hope you find a DJ."

"The only people that think about competition are people that are scared."

"Having that network is so powerful in so many ways, not only with bookings, but when it comes to support."

OUR SOCIAL LINKS

https://www.instagram.com/afaron_gordon/

HOST BIO

Unlocking The Secrets From a Talent Agent: Insights from Afaron Gordon

Wed, 09 Apr 2025 23:00:00 -0000

In this episode of the Mobile DJ Mastery Podcast, DJ 2FOUR7 welcomes Afaron Gordon to dive deep into the world of talent agencies with a seasoned talent agent. Afaron shares valuable insights on the importance of branding, marketing, and legalities such as public liability insurance and PAT testing. Afaron emphasize the need for DJs to showcase their skills through engaging visual content rather than traditional audio mixes, and they discuss the significance of setting appropriate pricing structures for different types of events.

KEY TAKEAWAYS

Importance of Branding and Marketing: DJs should focus on building a strong personal brand and effective marketing strategies. This includes having a consistent social media presence that showcases live performances and audience engagement, rather than just audio mixes.
Legal Requirements: DJs must have public liability insurance and a PAT test certificate for their equipment. These legalities are crucial for working with venues, especially post-COVID, as many venues now require proof of these certifications.
Unique Selling Proposition: DJs should strive to differentiate themselves by offering unique experiences, such as collaborations with other musicians or incorporating live instruments into their sets.
Pricing Strategy: DJS need to have tiered pricing based on the type of event (corporate, private, etc.). Having a single price for all events can undervalue their services.
Content Creation: Regularly producing visual content, such as videos of live performances or engaging social media posts, is vital. This not only helps in marketing but also provides potential clients with a clear idea of the DJ's style and capabilities, making it easier for them to make booking decisions.

BEST MOMENTS

"I thought, why not bring on a talent agent and find out what do they want from DJs?"

"I realized I could do A&R. I could be a music producer, do music for film. There’s so much more I can do."

"I kind of stayed away from DJs mainly because, A, I don't think they know how to brand themselves properly."

"Don't send me a mixtape. No one cares about the audio. I need to see you mixing in that video."

"Today's price is not yesterday's price. When you join the agency now, what your undercut price is, we immediately double it."

GUEST SOCIALS

https://www.instagram.com/mmtauk/

https://linktr.ee/momentummusictalentagency?fbclid=PAZXh0bgNhZW0CMTEAAadPI8jpyWZHCjiWw74qXJaEHegTJlcfBtZSQfjg3eCOJiYIa0fazQHiTPE1lw_aem_KGG0nxv5wKKdrIAAHApJGQ

OUR SOCIAL LINKS

HOST BIO

Unlocking Your DJ Potential: Strategies for Securing Your First Bookings

Wed, 02 Apr 2025 23:00:00 -0000

In this episode of the Mobile DJ Mastery Podcast, DJ 2FOUR7 dives into the essential topic of securing bookings as a mobile DJ. Drawing from personal experiences, DJ 2FOUR7 shares valuable insights on how to get started, including the importance of creating content through free gigs to build credibility and showcase skills. Listeners will learn practical tips on pricing their services, the necessity of collecting deposits, and strategies for marketing themselves effectively. Whether you're a seasoned DJ or just starting, this episode offers actionable advice to help grow your business and secure those coveted bookings.

KEY TAKEAWAYS

Start with Free Gigs for Content: Offering your DJ services for free at local events or friends' parties can help you gain valuable content (videos and pictures) that showcases your skills, which is essential for marketing yourself.
Utilize Social Media Effectively: Choose a primary social media platform (like Instagram or TikTok) to consistently post your content. Ensure that your branding is uniform across platforms to make it easier for potential clients to find you.
Focus on Video Content: Videos are more impactful than pictures when promoting your DJ services. They allow potential clients to see your skills in action, making it easier for them to decide to book you.
Set a Minimum Charge for Gigs: When starting out, aim to charge between £250 and £500 for your first paid gig. This reflects the investment you've made in your equipment and helps ensure that you can cover any potential damages.
Collect Deposits: Always collect a deposit when booking gigs to secure your commitment and reduce the risk of cancellations. This helps ensure that you are compensated for your time and effort, even if the client decides to cancel later.

BEST MOMENTS

"One of the hardest things was getting like your first booking, you know, your first thing under your belt so you can start to get going."

"If you've got some kind of proof for you to do what you do, it's much more easier for you to market, for you to sell yourself."

"Offering your services for free... there's a low chance they're going to say no, because it's no skin off their back."

"The minimum you should charge... is between 250 and 500 pounds. This is the minimum."

"When you get that first message... make sure you celebrate. I'm always a big fan of celebrating all your achievements."

OUR SOCIAL LINKS

HOST BIO

Mastering Social Media: 5 Essential Tips for DJs to Boost Engagement and Bookings

Wed, 02 Apr 2025 23:00:00 -0000

In this episode of the Mobile DJ Mastery Podcast, DJ 2FOUR7 shares five essential tips for leveraging social media to enhance your DJ business. Starting with the importance of focusing on one social media platform to avoid spreading yourself too thin, the discussion emphasizes the need for clarity in your online presence by showcasing who you are and what you offer. DJ 2FOUR7 highlights the significance of consistency in posting, engaging with followers, and showcasing your unique qualities as a DJ. Additionally, a 30-day challenge is introduced, encouraging listeners to post daily content to better understand their audience and improve engagement.

KEY TAKEAWAYS

Focus on One Social Media Platform: Instead of trying to manage multiple social media accounts at once, concentrate on growing one platform first.
Showcase Your Identity: Make it clear who you are and what you offer on your social media profiles. Use photos or videos of yourself to create a personal connection with your audience, as this helps them relate to you better.
Consistency is Key: Regularly post content to keep your audience engaged and to signal to social media algorithms that you are an active user. This can lead to increased visibility and engagement with your posts.
Highlight Your Unique Selling Point: Identify what makes you different from other DJs and showcase that in your content. Whether it's your style, personality, or approach, emphasizing your uniqueness can help you stand out in a crowded market.
Engage with Your Audience: Respond to comments and interact with your followers to foster a sense of community. Engaging with others not only builds relationships but also helps improve your visibility on social media platforms.

BEST MOMENTS

"One of my first, first, first tips would always be to pick one social media, grow on that social media and then we can start looking at other social medias."

"If I come to your page and I can see it's a DJ or I can see that there's something that you offer, but I can't see the person behind it, I find it hard to connect."

"When it comes to posting regular, obviously with the different platforms, they've got loads of different styles. Bare minimum, I don't recommend this, but the bare minimum, guys, is the pictures."

"If you keep listening to this podcast, my plan longterm is to get rid of that voice. Because all that voice does is stop us from winning."

"For the next 30 days, you're going to post one post every day. For the next 30 days, you're going to post one post every single day without fail."

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Mastering the Basics: Essential Cables Every DJ Should Know

Wed, 02 Apr 2025 23:00:00 -0000

In this episode of Mobile DJ Mastery, DJ 2FOUR7 dives into the essential terminology and types of cables that every aspiring DJ should know. From standard headphone jacks to microphone cables, USB connections, and RCA outputs, the discussion covers the various cables used to connect DJ equipment and ensure smooth performances. DJ 2FOUR7 emphasizes the importance of understanding these terms, especially when dealing with contracts and venue requirements. This informative episode aims to equip DJs with the knowledge they need to navigate their gear confidently and effectively.

KEY TAKEAWAYS

Understanding Cable Terminology: It's essential for beginners to familiarize themselves with the different types of cables and their functions, such as headphone jacks, microphone cables, and USB connections, to effectively communicate and meet venue requirements.
Headphone and Microphone Cables: Standard headphones typically use a quarter-inch jack for DJ equipment, while microphones often utilize a quarter-inch mono jack and XLR connections. Knowing the difference between stereo and mono cables is crucial for proper audio setup.
USB Connections: The transition from USB-B to USB-C is significant in modern DJ equipment. USB-C is becoming the new standard, allowing for compatibility with various controllers and laptops, while USB-B is becoming outdated.
RCA Cables: RCA cables, also known as phono cables, are commonly used to connect DJ controllers to speakers. Understanding their use is important for setting up sound systems, especially for those starting with basic equipment.
XLR and DMX Cables: XLR cables are widely used in the music industry for audio connections, while DMX cables are used for controlling lighting fixtures. Knowing the distinction between these cables is important for effective equipment management during events.

BEST MOMENTS

"When you see those two black rings on any jack, that means that is a stereo socket. Stereo means that it's going to have split sound, a left and a right."

"If you look at the quarter inch jack on that, can you see how that's got one ring on it? It's only got one black ring. So this one means it's a mono cable."

"This is called your XLR. This is the most used cable in the music industry because it's the one that connects all the speakers."

"Don't listen to those people that's like, you need, you need, you need. Those kinds of people just slow you down."

"If you're connecting lights together, you're going to be using something like this. The same rules apply as it did for sound."

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The Ultimate Guide to Mobile DJ Equipment: What You Need to Get Started

Wed, 02 Apr 2025 23:00:00 -0000

In the inaugural episode of the Mobile DJ Mastery Podcast, DJ 2FOUR7 dives into the essentials of starting a mobile DJ business. DJ 2FOUR7 shares his journey and the challenges he faced when entering the industry, aiming to equip newcomers with the knowledge and confidence to succeed. Additionally, DJ 2FOUR7 discusses the necessity of public liability insurance and PAT testing to ensure professionalism and safety in various venues.

KEY TAKEAWAYS

Essential Equipment for Mobile DJing: To start as a mobile DJ, you need a solid setup that includes a laptop (preferably a MacBook Pro from 2018 or newer), a controller (like the FLX4), a microphone (ideally a Shure SM58), and quality speakers.
Importance of a DJ Booth: Having a dedicated booth is crucial for professionalism. It allows you to set up your equipment at the right height, preventing back pain and ensuring a more organized appearance at events.
Lighting Considerations: Good lighting is essential for creating an engaging atmosphere. Uplights are recommended as a first purchase because they are compact, battery-powered, and can effectively illuminate a space, making it safer for guests.
Necessary Paperwork: Before taking bookings, it's important to have public liability insurance and a PAT test certificate. These documents protect you and the venue in case of accidents and ensure that your equipment is safe to use.
Community and Continuous Learning: The podcast emphasizes the importance of sharing knowledge within the DJ community. By learning from each other and raising the average wage for mobile DJs, individuals can improve their businesses and the industry as a whole.

BEST MOMENTS

"I am on a mission to be the best that I can be, a mobile DJ master. And I'm hoping I can bring you guys along with me on the journey."

"A rig is basically your DJ set up, the things that you bring in your car, your van... it's everything you have when you sell it all up and it's ready to go."

"When it comes to speakers, I would say, once again, we're talking entry, entry, entry stuff. Secondhand is definitely going to be the way to go."

"Public liability insurance is something that you must have... if you haven't set up your equipment right or you've got something that's too high... there's a possibility that someone can get hurt."

"I want to raise the average wage of a mobile DJ... the work that we do, it's not easy... we do so, so, so much more than that."

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HOST BIO

Respect on the Dance Floor: Lessons Learned from a Rowdy Gig

Wed, 02 Apr 2025 23:00:00 -0000

In this episode of the podcast, DJ 2FOUR7 introduces a new segment called "Story Time," where he shares a personal experience from a challenging DJ gig that nearly escalated into a fight. He recounts the events leading up to the incident, including a corporate Christmas party where he faced disrespect from a drunken attendee demanding specific music. DJ 2FOUR7 reflects on the lessons learned from the experience, emphasizing the importance of maintaining professionalism, the dangers of discounting services, and the need for clear communication in high-pressure situations.

KEY TAKEAWAYS

Avoid Discounts: Accepting lower fees can lead to disrespectful treatment and negative experiences. It's important to stick to your pricing to maintain the value of your service.
Maintain Professionalism: Keeping your cool in challenging situations is crucial. A moment of lost temper can overshadow your professionalism and affect how others perceive you.
Understand Client Behavior: Recognize that intoxicated clients may act out of character. It's essential to manage interactions with them carefully and not take their behavior personally.
Know Your Rights: Having clear clauses in your contract regarding abuse and the right to terminate services can protect you in difficult situations. Always ensure you are legally covered.
Communicate Clearly: If issues arise, it's important to communicate clearly with the client about expectations and boundaries. Providing warnings and seeking resolution can help avoid escalation.

BEST MOMENTS

"What you're paying for is what you saw... You're not just paying for a DJ, you're paying for what you saw and you want that to happen again."

"I thought it was fine. I thought it was okay. Anyway, there comes a point when the woman who booked me comes out... she is also intoxicated."

"When the guy said that, I haven't heard these kind of terminologies since I was in college... I literally, I saw red and I grabbed the guy by his shirt."

"One of the most important ones for me was keep your cool. I lost my cool guys for about eight seconds."

"Discounting your price, sometimes you don't know what you're getting yourself into... the respect just wasn't there from the get-go."

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From Hobbyist to Headliner: DJ Grounded's Inspiring Journey into the DJ Scene

Wed, 02 Apr 2025 23:00:00 -0000

In this exciting episode of the Mobile DJ Mastery Podcast, DJ 2FOUR7 welcomes DJ Grounded, a rising star in the DJ scene who began her journey just 18 months ago. Grounded shares her inspiring story of how a childhood love for music evolved into a passion for DJing, leading her to take on professional bookings. The conversation delves into her experiences with different DJ controllers, the importance of networking, and her first international gig in Gran Canaria. Listeners will gain valuable insights into the challenges and triumphs of starting a DJ career, as well as tips on building a personal brand and growing an online presence.

KEY TAKEAWAYS

Networking is Essential: Building connections is crucial for DJs, as demonstrated by the guest's experience of securing her first international booking through networking at a local event.
Start with Entry-Level Equipment: Investing in an affordable, entry-level controller allows new DJs to learn the basics without a significant financial commitment. The guest began with the Numark Party Mix 2, which served her well during her initial learning phase.
Upgrade Strategically: As skills develop and opportunities arise, upgrading to a more advanced controller can enhance performance. The guest transitioned from the Numark Party Mix 2 to the Numark NS4 FX and eventually to the Pioneer FLX6, considering features and long-term benefits.
Embrace Learning from Mistakes: Technical difficulties and challenges are part of the learning process. The guest's first booking involved issues with connecting her controller, but these experiences contributed to her growth and confidence as a DJ.
Branding Matters: Having a consistent brand presence is important for DJs. The guest emphasizes the significance of branding in her own business and recognizes the need to apply similar principles to her DJing career for better recognition and opportunities.

BEST MOMENTS

"I wanted something that wasn't a very big investment... if I learned a bit about it and decided it's not for me, then it wouldn't be a big loss."

"If you don't kind of put yourself out there and let people know what you can do, what you want to do, and what your skill set is, then they're not going to know."

"The more that I promote it and people use my booking code to secure their booking, the more I get paid basically."

"I think the importance of branding and having a succinct brand message... is something I definitely want to improve on."

"Networking is the major key. If there's something that you want to do, you have to go."

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