Live From ... HCIC https://touchpoint.health/shows/live-from-hcic/ en 2024 Live From...HCIC is a podcast series bringing you front-row insights from the healthcare industry's brightest minds. This twelve-part series delves into the heart of the trends impacting health systems with leading experts, senior executives, and thought leaders, as recorded live at the HealthCare Internet Conference in November 2023. This series is brought to you by Greystone.Net, Bowstring Studios, and Touch Point Media. Listen in as we hear from industry leaders on the latest innovative strategies and efforts that are shaping our industry. https://megaphone.imgix.net/podcasts/7d096a82-d0d0-11ee-b3d4-df01c97637e8/image/podcast_cover_art_-_3000_x_3000_1.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress Live From ... HCIC https://touchpoint.health/shows/live-from-hcic/ no episodic Touch Point Media Live From...HCIC is a podcast series bringing you front-row insights from the healthcare industry's brightest minds. This twelve-part series delves into the heart of the trends impacting health systems with leading experts, senior executives, and thought leaders, as recorded live at the HealthCare Internet Conference in November 2023. This series is brought to you by Greystone.Net, Bowstring Studios, and Touch Point Media. Listen in as we hear from industry leaders on the latest innovative strategies and efforts that are shaping our industry. Live From...HCIC is a podcast series bringing you front-row insights from the healthcare industry's brightest minds. This twelve-part series delves into the heart of the trends impacting health systems with leading experts, senior executives, and thought leaders, as recorded live at the HealthCare Internet Conference in November 2023. This series is brought to you by Greystone.Net, Bowstring Studios, and Touch Point Media. Listen in as we hear from industry leaders on the latest innovative strategies and efforts that are shaping our industry.

]]> Touch Point Media hello@touchpoint.health Season 2, Episode 8: Elevating the Voice of the Community: Selima Khan on Communication, Collaboration & Change Selima Khan, a senior healthcare marketing and communications executive, joins Live from HCIC 2024 to spotlight the critical role of marketing leaders as connectors and collaborators. She explores how health systems can better listen to their communities—through data, social insights, and operational channels—and transform that knowledge into meaningful action. From addressing access and mental health to social determinants of health, Selima emphasizes the power of collective problem-solving. This conversation is a masterclass in why marketers must step up as strategic leaders in cross-functional partnerships, especially during times of transformation. Fri, 13 Jun 2025 11:00:00 -0000 full Touch Point Media Selima Khan, a senior healthcare marketing and communications executive, joins Live from HCIC 2024 to spotlight the critical role of marketing leaders as connectors and collaborators. She explores how health systems can better listen to their communities—through data, social insights, and operational channels—and transform that knowledge into meaningful action. From addressing access and mental health to social determinants of health, Selima emphasizes the power of collective problem-solving. This conversation is a masterclass in why marketers must step up as strategic leaders in cross-functional partnerships, especially during times of transformation. Selima Khan, a senior healthcare marketing and communications executive, joins Live from HCIC 2024 to spotlight the critical role of marketing leaders as connectors and collaborators. She explores how health systems can better listen to their communities—through data, social insights, and operational channels—and transform that knowledge into meaningful action. From addressing access and mental health to social determinants of health, Selima emphasizes the power of collective problem-solving. This conversation is a masterclass in why marketers must step up as strategic leaders in cross-functional partnerships, especially during times of transformation.

]]> 428 no Season 2, Episode 7: The Expanding Digital Experience: Ben Dillon on Strategy, Complexity & Consumer Expectations In this episode of Live from HCIC 2024, Ben Dillon, CEO of Geonetric, unpacks the evolving complexity of digital experience in healthcare. As health systems grow through mergers and consumer expectations skyrocket, the traditional digital strategies no longer suffice. Ben discusses why websites remain foundational but must now be complemented by personalized tools, AI-powered search, and external brand visibility. He also explores the organizational challenges—politics, governance, and prioritization—that often block progress. If you’re wrestling with where to focus your digital strategy next, this episode provides the clarity and strategic grounding you need. Thu, 12 Jun 2025 13:47:00 -0000 full Touch Point Media In this episode of Live from HCIC 2024, Ben Dillon, CEO of Geonetric, unpacks the evolving complexity of digital experience in healthcare. As health systems grow through mergers and consumer expectations skyrocket, the traditional digital strategies no longer suffice. Ben discusses why websites remain foundational but must now be complemented by personalized tools, AI-powered search, and external brand visibility. He also explores the organizational challenges—politics, governance, and prioritization—that often block progress. If you’re wrestling with where to focus your digital strategy next, this episode provides the clarity and strategic grounding you need. In this episode of Live from HCIC 2024, Ben Dillon, CEO of Geonetric, unpacks the evolving complexity of digital experience in healthcare. As health systems grow through mergers and consumer expectations skyrocket, the traditional digital strategies no longer suffice. Ben discusses why websites remain foundational but must now be complemented by personalized tools, AI-powered search, and external brand visibility. He also explores the organizational challenges—politics, governance, and prioritization—that often block progress. If you’re wrestling with where to focus your digital strategy next, this episode provides the clarity and strategic grounding you need.

]]> 422 no Season 2: Episode 6: Disrupting Traditional Healthcare: Matt Gove on the Rise of Direct-to-Consumer Care Matt Gove, Chief Marketing Officer at QuickMD and former marketing leader at Summit Health and Piedmont Healthcare, joins Live from HCIC 2024 to discuss the explosive growth of direct-to-consumer healthcare. He shares insights on how telehealth is reshaping patient expectations, why health systems need to rethink their digital strategies, and what traditional providers can learn from disruptors in the space. With telehealth adoption accelerating and patients demanding more convenience, this conversation is a wake-up call for healthcare marketers looking to stay ahead of the curve. Wed, 21 May 2025 20:12:00 -0000 full Touch Point Media Matt Gove, Chief Marketing Officer at QuickMD and former marketing leader at Summit Health and Piedmont Healthcare, joins Live from HCIC 2024 to discuss the explosive growth of direct-to-consumer healthcare. He shares insights on how telehealth is reshaping patient expectations, why health systems need to rethink their digital strategies, and what traditional providers can learn from disruptors in the space. With telehealth adoption accelerating and patients demanding more convenience, this conversation is a wake-up call for healthcare marketers looking to stay ahead of the curve. Matt Gove, Chief Marketing Officer at QuickMD and former marketing leader at Summit Health and Piedmont Healthcare, joins Live from HCIC 2024 to discuss the explosive growth of direct-to-consumer healthcare. He shares insights on how telehealth is reshaping patient expectations, why health systems need to rethink their digital strategies, and what traditional providers can learn from disruptors in the space. With telehealth adoption accelerating and patients demanding more convenience, this conversation is a wake-up call for healthcare marketers looking to stay ahead of the curve.

]]> 470 no Season 2: Episode 5: The Future of Telehealth & Consumer-Driven Care: Andy Chang on Meeting Patient Demand Telehealth has transformed from an emergency solution to a preferred mode of care, but what comes next? Andy Chang, Chief Marketing Officer at UChicago Medicine, joins Live from HCIC 2024 to discuss the evolving role of virtual care. He unpacks how consumer expectations are reshaping telehealth adoption, the importance of interoperability in digital health, and what health systems must do to compete with direct-to-consumer telehealth providers. If you’re navigating the next phase of digital health, Andy’s insights will help you rethink your strategy. Mon, 12 May 2025 14:54:00 -0000 full Touch Point Media Telehealth has transformed from an emergency solution to a preferred mode of care, but what comes next? Andy Chang, Chief Marketing Officer at UChicago Medicine, joins Live from HCIC 2024 to discuss the evolving role of virtual care. He unpacks how consumer expectations are reshaping telehealth adoption, the importance of interoperability in digital health, and what health systems must do to compete with direct-to-consumer telehealth providers. If you’re navigating the next phase of digital health, Andy’s insights will help you rethink your strategy. Telehealth has transformed from an emergency solution to a preferred mode of care, but what comes next? Andy Chang, Chief Marketing Officer at UChicago Medicine, joins Live from HCIC 2024 to discuss the evolving role of virtual care. He unpacks how consumer expectations are reshaping telehealth adoption, the importance of interoperability in digital health, and what health systems must do to compete with direct-to-consumer telehealth providers. If you’re navigating the next phase of digital health, Andy’s insights will help you rethink your strategy.

]]> 528 no Season 2: Episode 4: The Evolution of Healthcare Marketing Data: Laura Lee Jones on Consumer Insights & Strategy On Live from HCIC 2024, Laura Lee Jones, CEO of LionShare, discusses the critical role of data in modern healthcare marketing. She explores how health systems can use first-party data to drive consumer engagement, refine marketing strategies, and deliver truly personalized experiences. Laura Lee shares best practices for leveraging CRM and CDP platforms, along with insights on shifting from transactional marketing to long-term consumer relationship management. If you want to future-proof your healthcare marketing strategy, this episode is essential listening. Video podcast found here: https://youtu.be/URx-Zuu2OMA?si=fi8F-jX1yYsgg_CZ Thu, 17 Apr 2025 20:15:00 -0000 full Touch Point Media On Live from HCIC 2024, Laura Lee Jones, CEO of LionShare, discusses the critical role of data in modern healthcare marketing. She explores how health systems can use first-party data to drive consumer engagement, refine marketing strategies, and deliver truly personalized experiences. Laura Lee shares best practices for leveraging CRM and CDP platforms, along with insights on shifting from transactional marketing to long-term consumer relationship management. If you want to future-proof your healthcare marketing strategy, this episode is essential listening. Video podcast found here: https://youtu.be/URx-Zuu2OMA?si=fi8F-jX1yYsgg_CZ On Live from HCIC 2024, Laura Lee Jones, CEO of LionShare, discusses the critical role of data in modern healthcare marketing. She explores how health systems can use first-party data to drive consumer engagement, refine marketing strategies, and deliver truly personalized experiences. Laura Lee shares best practices for leveraging CRM and CDP platforms, along with insights on shifting from transactional marketing to long-term consumer relationship management. If you want to future-proof your healthcare marketing strategy, this episode is essential listening.


Video podcast found here: https://youtu.be/URx-Zuu2OMA?si=fi8F-jX1yYsgg_CZ

]]> 489 no Season 2: Episode 3: Personalization in Healthcare Marketing: Val Lopez on Moving Beyond the Buzzword Val Lopez, VP of Marketing Operations at Baptist Health South Florida, joins Live from HCIC 2024 to break down the realities of implementing personalization in healthcare. From the challenges of HIPAA compliance to the practical use of behavioral signals for one-to-one marketing, Val shares lessons learned from Baptist Health’s multi-year personalization journey. He introduces the concept of “tummy time”—a crawl-before-you-walk approach to personalization—and explains how healthcare organizations can start small and scale their strategies effectively. If you’re looking to make personalization a reality in your health system, this episode is packed with actionable insights. Fri, 04 Apr 2025 13:29:00 -0000 full Touch Point Media Val Lopez, VP of Marketing Operations at Baptist Health South Florida, joins Live from HCIC 2024 to break down the realities of implementing personalization in healthcare. From the challenges of HIPAA compliance to the practical use of behavioral signals for one-to-one marketing, Val shares lessons learned from Baptist Health’s multi-year personalization journey. He introduces the concept of “tummy time”—a crawl-before-you-walk approach to personalization—and explains how healthcare organizations can start small and scale their strategies effectively. If you’re looking to make personalization a reality in your health system, this episode is packed with actionable insights. Val Lopez, VP of Marketing Operations at Baptist Health South Florida, joins Live from HCIC 2024 to break down the realities of implementing personalization in healthcare. From the challenges of HIPAA compliance to the practical use of behavioral signals for one-to-one marketing, Val shares lessons learned from Baptist Health’s multi-year personalization journey. He introduces the concept of “tummy time”—a crawl-before-you-walk approach to personalization—and explains how healthcare organizations can start small and scale their strategies effectively. If you’re looking to make personalization a reality in your health system, this episode is packed with actionable insights.

]]> 522 no Season 2, Episode 2: Beyond the Digital Front Door Beyond the Digital Front Door: Chris Pace Challenges the Future of Consumer-Centric Healthcare Access Chris Pace, VP of Digital Marketing at Banner Health and a newly inducted member of the Healthcare Internet Hall of Fame, joins Live from HCIC 2024 to challenge the way healthcare organizations think about digital access. He critiques the outdated "digital front door" model, advocating for a more connected, consumer-driven approach that aligns with how people actually seek care. From integrating data seamlessly across call centers, websites, and marketing efforts to leveraging a Customer Data Platform (CDP) for true personalization, Chris shares a bold vision for the future of digital healthcare experiences. If you’re looking for a fresh perspective on digital transformation, this conversation is a must-listen. Wed, 19 Mar 2025 14:50:00 -0000 full Touch Point Media Beyond the Digital Front Door: Chris Pace Challenges the Future of Consumer-Centric Healthcare Access Chris Pace, VP of Digital Marketing at Banner Health and a newly inducted member of the Healthcare Internet Hall of Fame, joins Live from HCIC 2024 to challenge the way healthcare organizations think about digital access. He critiques the outdated "digital front door" model, advocating for a more connected, consumer-driven approach that aligns with how people actually seek care. From integrating data seamlessly across call centers, websites, and marketing efforts to leveraging a Customer Data Platform (CDP) for true personalization, Chris shares a bold vision for the future of digital healthcare experiences. If you’re looking for a fresh perspective on digital transformation, this conversation is a must-listen. Beyond the Digital Front Door: Chris Pace Challenges the Future of Consumer-Centric Healthcare Access


Chris Pace, VP of Digital Marketing at Banner Health and a newly inducted member of the Healthcare Internet Hall of Fame, joins Live from HCIC 2024 to challenge the way healthcare organizations think about digital access. He critiques the outdated "digital front door" model, advocating for a more connected, consumer-driven approach that aligns with how people actually seek care. From integrating data seamlessly across call centers, websites, and marketing efforts to leveraging a Customer Data Platform (CDP) for true personalization, Chris shares a bold vision for the future of digital healthcare experiences. If you’re looking for a fresh perspective on digital transformation, this conversation is a must-listen.

]]> 404 no Season 2, Episode 1: Unlocking the Power of Audio Marketing Anna Clement Explores Digital Audio's Untapped Potential in Healthcare In this episode of Live from HCIC 2024, Anna Clement, Head of Industry for Sirius XM Media's Healthcare Vertical, dives into the evolving role of audio marketing in healthcare. While consumers spend 31% of their media time with audio, healthcare marketers allocate less than 2% of their budgets to this powerful medium. Anna discusses the opportunities digital audio presents, the shift from traditional radio to hyper-personalized streaming content, and how healthcare organizations can leverage AI-driven targeting and dynamic ad insertions to connect with audiences in a more engaging way. If you’ve overlooked audio as a marketing channel, this episode will change your perspective. Thu, 06 Mar 2025 12:00:00 -0000 full 2 1 Touch Point Media Anna Clement Explores Digital Audio's Untapped Potential in Healthcare In this episode of Live from HCIC 2024, Anna Clement, Head of Industry for Sirius XM Media's Healthcare Vertical, dives into the evolving role of audio marketing in healthcare. While consumers spend 31% of their media time with audio, healthcare marketers allocate less than 2% of their budgets to this powerful medium. Anna discusses the opportunities digital audio presents, the shift from traditional radio to hyper-personalized streaming content, and how healthcare organizations can leverage AI-driven targeting and dynamic ad insertions to connect with audiences in a more engaging way. If you’ve overlooked audio as a marketing channel, this episode will change your perspective. Anna Clement Explores Digital Audio's Untapped Potential in Healthcare

In this episode of Live from HCIC 2024, Anna Clement, Head of Industry for Sirius XM Media's Healthcare Vertical, dives into the evolving role of audio marketing in healthcare. While consumers spend 31% of their media time with audio, healthcare marketers allocate less than 2% of their budgets to this powerful medium. Anna discusses the opportunities digital audio presents, the shift from traditional radio to hyper-personalized streaming content, and how healthcare organizations can leverage AI-driven targeting and dynamic ad insertions to connect with audiences in a more engaging way. If you’ve overlooked audio as a marketing channel, this episode will change your perspective.

]]> 567 Episode 12: Dean Browell on Behavioral Insights in Healthcare Marketing In Episode 12 of "Live from HCI 2023," Dean Browell, Chief Behavioral Officer at Feedback, brings a fresh perspective to healthcare marketing with his unique blend of behavioral science and social media expertise. With 14 years at Feedback, Dean emphasizes the importance of understanding patient and workforce experiences through social listening, going beyond mere brand mentions to an anthropological study of conversations. He stresses the need for healthcare organizations to move away from navel-gazing and towards truly understanding the lived experiences of those they serve. Dean's approach challenges healthcare marketers to critically evaluate how their brand is perceived and discussed in public forums, ultimately aligning their value proposition with the real experiences of patients and staff. This podcast is a must-listen for those seeking to deepen their understanding of modern healthcare marketing strategies. Fri, 17 May 2024 11:00:00 -0000 full 1 12 Touch Point Media Elevating Brand Perception through Social Listening In Episode 12 of "Live from HCI 2023," Dean Browell, Chief Behavioral Officer at Feedback, brings a fresh perspective to healthcare marketing with his unique blend of behavioral science and social media expertise. With 14 years at Feedback, Dean emphasizes the importance of understanding patient and workforce experiences through social listening, going beyond mere brand mentions to an anthropological study of conversations. He stresses the need for healthcare organizations to move away from navel-gazing and towards truly understanding the lived experiences of those they serve. Dean's approach challenges healthcare marketers to critically evaluate how their brand is perceived and discussed in public forums, ultimately aligning their value proposition with the real experiences of patients and staff. This podcast is a must-listen for those seeking to deepen their understanding of modern healthcare marketing strategies. In Episode 12 of "Live from HCI 2023," Dean Browell, Chief Behavioral Officer at Feedback, brings a fresh perspective to healthcare marketing with his unique blend of behavioral science and social media expertise. With 14 years at Feedback, Dean emphasizes the importance of understanding patient and workforce experiences through social listening, going beyond mere brand mentions to an anthropological study of conversations. He stresses the need for healthcare organizations to move away from navel-gazing and towards truly understanding the lived experiences of those they serve. Dean's approach challenges healthcare marketers to critically evaluate how their brand is perceived and discussed in public forums, ultimately aligning their value proposition with the real experiences of patients and staff. This podcast is a must-listen for those seeking to deepen their understanding of modern healthcare marketing strategies.

]]> 1230 Episode 11: Harnessing AI in Healthcare Marketing In Episode 11 of "Live from HCIC 2023," James Gardner, Director at OHO Interactive, explores the promising role of generative AI in healthcare marketing. James, with a background in both consumer and healthcare marketing, shares insights on how AI, particularly in content creation, can boost productivity and effectiveness in marketing communications. He discusses the balance between excitement and caution in adopting AI, emphasizing its potential to enhance marketing efforts while acknowledging the need for careful consideration of pitfalls. James provides practical examples, such as the use of Grammarly Go for writing assistance and Zoom AI for meeting efficiency, illustrating AI's transformative impact on healthcare marketing tasks. This episode is a valuable resource for healthcare marketers looking to harness AI's capabilities to optimize their strategies and workflows. Fri, 10 May 2024 11:00:00 -0000 full 1 11 Touch Point Media James Gardner's Practical Guide to AI Tools and Strategies In Episode 11 of "Live from HCIC 2023," James Gardner, Director at OHO Interactive, explores the promising role of generative AI in healthcare marketing. James, with a background in both consumer and healthcare marketing, shares insights on how AI, particularly in content creation, can boost productivity and effectiveness in marketing communications. He discusses the balance between excitement and caution in adopting AI, emphasizing its potential to enhance marketing efforts while acknowledging the need for careful consideration of pitfalls. James provides practical examples, such as the use of Grammarly Go for writing assistance and Zoom AI for meeting efficiency, illustrating AI's transformative impact on healthcare marketing tasks. This episode is a valuable resource for healthcare marketers looking to harness AI's capabilities to optimize their strategies and workflows. In Episode 11 of "Live from HCIC 2023," James Gardner, Director at OHO Interactive, explores the promising role of generative AI in healthcare marketing. James, with a background in both consumer and healthcare marketing, shares insights on how AI, particularly in content creation, can boost productivity and effectiveness in marketing communications. He discusses the balance between excitement and caution in adopting AI, emphasizing its potential to enhance marketing efforts while acknowledging the need for careful consideration of pitfalls. James provides practical examples, such as the use of Grammarly Go for writing assistance and Zoom AI for meeting efficiency, illustrating AI's transformative impact on healthcare marketing tasks. This episode is a valuable resource for healthcare marketers looking to harness AI's capabilities to optimize their strategies and workflows.

]]> 1316 Episode 10: Uniting Digital Strategy in Healthcare In Episode 10 of "Live from HCIC 2023," Rose Glenn, Chief Communications and Marketing Officer at Michigan Medicine, shares her extensive experience in integrating digital strategies into healthcare marketing. With over 30 years in executive roles, Rose discusses the evolution from isolated departmental websites to a unified digital presence, emphasizing the importance of collaboration across departments, especially between marketing and IT. She highlights the pivotal role of data and user experience research in driving strategic decisions and the necessity of change management in digital transformation. Rose's approach demonstrates how marketing in healthcare can significantly impact patient engagement and operational efficiency by focusing on a unified digital strategy and the importance of adapting to evolving technological trends. Fri, 03 May 2024 11:00:00 -0000 full 1 10 Touch Point Media Rose Glenn’s Journey at Michigan Medicine In Episode 10 of "Live from HCIC 2023," Rose Glenn, Chief Communications and Marketing Officer at Michigan Medicine, shares her extensive experience in integrating digital strategies into healthcare marketing. With over 30 years in executive roles, Rose discusses the evolution from isolated departmental websites to a unified digital presence, emphasizing the importance of collaboration across departments, especially between marketing and IT. She highlights the pivotal role of data and user experience research in driving strategic decisions and the necessity of change management in digital transformation. Rose's approach demonstrates how marketing in healthcare can significantly impact patient engagement and operational efficiency by focusing on a unified digital strategy and the importance of adapting to evolving technological trends. In Episode 10 of "Live from HCIC 2023," Rose Glenn, Chief Communications and Marketing Officer at Michigan Medicine, shares her extensive experience in integrating digital strategies into healthcare marketing. With over 30 years in executive roles, Rose discusses the evolution from isolated departmental websites to a unified digital presence, emphasizing the importance of collaboration across departments, especially between marketing and IT. She highlights the pivotal role of data and user experience research in driving strategic decisions and the necessity of change management in digital transformation. Rose's approach demonstrates how marketing in healthcare can significantly impact patient engagement and operational efficiency by focusing on a unified digital strategy and the importance of adapting to evolving technological trends.

]]> 1245 Episode 9: Revolutionizing Healthcare SEO In Episode 9 of "Live from HCIC 2023," Martha van Berkel, CEO and co-founder of Schema App, shares her insights on optimizing web content for search engines and the emerging relevance of AI in this domain. With a background in enterprise technology at companies like Cisco, Martha delves into the intricacies of schema markup – a method of making web content more understandable to search engines. She explains how this technique, developed by major search engines, acts like a translation layer between human language and machine understanding, enhancing the visibility and relevance of healthcare content online. The episode also touches on the significant role of large language models and knowledge graphs in reducing data hallucinations and making correct inferences, crucial for the future of digital marketing in healthcare. Martha's expertise offers a compelling look into the rapidly evolving landscape of SEO and AI, emphasizing their combined potential to revolutionize how healthcare information is accessed and understood. Fri, 26 Apr 2024 11:00:00 -0000 full 1 9 Touch Point Media Martha van Berkel on Schema Markup and AI In Episode 9 of "Live from HCIC 2023," Martha van Berkel, CEO and co-founder of Schema App, shares her insights on optimizing web content for search engines and the emerging relevance of AI in this domain. With a background in enterprise technology at companies like Cisco, Martha delves into the intricacies of schema markup – a method of making web content more understandable to search engines. She explains how this technique, developed by major search engines, acts like a translation layer between human language and machine understanding, enhancing the visibility and relevance of healthcare content online. The episode also touches on the significant role of large language models and knowledge graphs in reducing data hallucinations and making correct inferences, crucial for the future of digital marketing in healthcare. Martha's expertise offers a compelling look into the rapidly evolving landscape of SEO and AI, emphasizing their combined potential to revolutionize how healthcare information is accessed and understood. In Episode 9 of "Live from HCIC 2023," Martha van Berkel, CEO and co-founder of Schema App, shares her insights on optimizing web content for search engines and the emerging relevance of AI in this domain. With a background in enterprise technology at companies like Cisco, Martha delves into the intricacies of schema markup – a method of making web content more understandable to search engines. She explains how this technique, developed by major search engines, acts like a translation layer between human language and machine understanding, enhancing the visibility and relevance of healthcare content online. The episode also touches on the significant role of large language models and knowledge graphs in reducing data hallucinations and making correct inferences, crucial for the future of digital marketing in healthcare. Martha's expertise offers a compelling look into the rapidly evolving landscape of SEO and AI, emphasizing their combined potential to revolutionize how healthcare information is accessed and understood.

]]> 1330 Episode 8: Embracing Change in Healthcare Marketing In Episode 8 of "Live from HCIC 2023," David Feinberg, Sr. Vice President, Chief Marketing and Communications Officer, Mount Sinai Health System, delves into the dynamic world of social media and AI in healthcare marketing. With over 40 years in the field, David recounts early resistance to social media within healthcare organizations and its evolution into a crucial communication tool. He discusses the transformative impact of AI on content creation, from generating initial drafts of physician profiles to creating engaging images, emphasizing AI's role in enhancing productivity and creativity. David's experience highlights the importance of adapting to new technologies while maintaining the essence of healthcare communication - trust, accuracy, and authoritative content. This episode offers a seasoned perspective on the intersection of traditional healthcare marketing principles with modern digital tools, illustrating the ongoing evolution of healthcare communication strategies. Fri, 19 Apr 2024 11:00:00 -0000 full 1 8 Touch Point Media David Feinberg’s Insights on Social Media and AI Integration In Episode 8 of "Live from HCIC 2023," David Feinberg, Sr. Vice President, Chief Marketing and Communications Officer, Mount Sinai Health System, delves into the dynamic world of social media and AI in healthcare marketing. With over 40 years in the field, David recounts early resistance to social media within healthcare organizations and its evolution into a crucial communication tool. He discusses the transformative impact of AI on content creation, from generating initial drafts of physician profiles to creating engaging images, emphasizing AI's role in enhancing productivity and creativity. David's experience highlights the importance of adapting to new technologies while maintaining the essence of healthcare communication - trust, accuracy, and authoritative content. This episode offers a seasoned perspective on the intersection of traditional healthcare marketing principles with modern digital tools, illustrating the ongoing evolution of healthcare communication strategies. In Episode 8 of "Live from HCIC 2023," David Feinberg, Sr. Vice President, Chief Marketing and Communications Officer, Mount Sinai Health System, delves into the dynamic world of social media and AI in healthcare marketing. With over 40 years in the field, David recounts early resistance to social media within healthcare organizations and its evolution into a crucial communication tool. He discusses the transformative impact of AI on content creation, from generating initial drafts of physician profiles to creating engaging images, emphasizing AI's role in enhancing productivity and creativity. David's experience highlights the importance of adapting to new technologies while maintaining the essence of healthcare communication - trust, accuracy, and authoritative content. This episode offers a seasoned perspective on the intersection of traditional healthcare marketing principles with modern digital tools, illustrating the ongoing evolution of healthcare communication strategies.

]]> 1322 Episode 7: Decoding AI in Healthcare In the seventh episode of "Live from HCIC 2023," Sujal Raju from Enqbator discusses the complex landscape of Artificial Intelligence (AI) in healthcare. With over 25 years of experience, Sujal offers insights into the evolution and integration of AI in various sectors, emphasizing its significant presence in everyday technology like airline pricing and digital advertising. The podcast delves into the hype surrounding AI, addressing common misconceptions and fears, particularly in healthcare applications. Sujal highlights the need for regulatory frameworks and responsible AI utilization, underscoring its potential for efficiency and innovation in healthcare. This episode provides a balanced perspective on AI, discussing both the challenges and opportunities it presents in transforming healthcare services and patient experiences. Fri, 12 Apr 2024 11:00:00 -0000 full 1 7 Touch Point Media Sujal Raju’s Balanced Perspective on Innovation and Regulation In the seventh episode of "Live from HCIC 2023," Sujal Raju from Enqbator discusses the complex landscape of Artificial Intelligence (AI) in healthcare. With over 25 years of experience, Sujal offers insights into the evolution and integration of AI in various sectors, emphasizing its significant presence in everyday technology like airline pricing and digital advertising. The podcast delves into the hype surrounding AI, addressing common misconceptions and fears, particularly in healthcare applications. Sujal highlights the need for regulatory frameworks and responsible AI utilization, underscoring its potential for efficiency and innovation in healthcare. This episode provides a balanced perspective on AI, discussing both the challenges and opportunities it presents in transforming healthcare services and patient experiences. In the seventh episode of "Live from HCIC 2023," Sujal Raju from Enqbator discusses the complex landscape of Artificial Intelligence (AI) in healthcare. With over 25 years of experience, Sujal offers insights into the evolution and integration of AI in various sectors, emphasizing its significant presence in everyday technology like airline pricing and digital advertising. The podcast delves into the hype surrounding AI, addressing common misconceptions and fears, particularly in healthcare applications. Sujal highlights the need for regulatory frameworks and responsible AI utilization, underscoring its potential for efficiency and innovation in healthcare. This episode provides a balanced perspective on AI, discussing both the challenges and opportunities it presents in transforming healthcare services and patient experiences.

]]> 1261 no Episode 6: Kelly Faley on Transforming Digital Marketing in Healthcare In Episode 6 of the "Live from HCIC 2023" podcast, Kelly Faley, Vice President of Digital Experience at Sharp Health Care, delves into the evolution of digital marketing in healthcare. With 32 years at Sharp, Kelly recounts the journey from humble beginnings in digital as a small, unsanctioned project to its current role as a vital operational tool. She highlights the significant shift from a marketing-focused approach to an operational one, emphasizing the importance of website reliability and functionality for patient communication, especially during crises. Kelly also discusses the development of a collaborative model between marketing and IT, focusing on shared goals, clear role definitions, and mutual respect. This episode offers a comprehensive view of how digital strategies in healthcare have matured, becoming integral to both marketing and operational efficiency. Fri, 05 Apr 2024 11:00:00 -0000 full 1 6 Touch Point Media A Journey from Side Project to Operational Necessity In Episode 6 of the "Live from HCIC 2023" podcast, Kelly Faley, Vice President of Digital Experience at Sharp Health Care, delves into the evolution of digital marketing in healthcare. With 32 years at Sharp, Kelly recounts the journey from humble beginnings in digital as a small, unsanctioned project to its current role as a vital operational tool. She highlights the significant shift from a marketing-focused approach to an operational one, emphasizing the importance of website reliability and functionality for patient communication, especially during crises. Kelly also discusses the development of a collaborative model between marketing and IT, focusing on shared goals, clear role definitions, and mutual respect. This episode offers a comprehensive view of how digital strategies in healthcare have matured, becoming integral to both marketing and operational efficiency. In Episode 6 of the "Live from HCIC 2023" podcast, Kelly Faley, Vice President of Digital Experience at Sharp Health Care, delves into the evolution of digital marketing in healthcare. With 32 years at Sharp, Kelly recounts the journey from humble beginnings in digital as a small, unsanctioned project to its current role as a vital operational tool. She highlights the significant shift from a marketing-focused approach to an operational one, emphasizing the importance of website reliability and functionality for patient communication, especially during crises. Kelly also discusses the development of a collaborative model between marketing and IT, focusing on shared goals, clear role definitions, and mutual respect. This episode offers a comprehensive view of how digital strategies in healthcare have matured, becoming integral to both marketing and operational efficiency.

]]> 1292 no Episode 5: Humanizing Healthcare Technology In Episode 5 of the "Live from HCIC 2023" podcast, Ed Marx, a seasoned health system executive, shares his unique perspective on healthcare technology and patient experience. Drawing from his personal journey, which includes a transition from a janitor to a health system board member, Ed emphasizes the importance of empathy, patient-centric culture, and service-oriented approaches in healthcare. He highlights how technology, while crucial, is not the sole determinant of a good patient experience but an enabler that must be aligned with empathetic care and seamless service delivery. Ed's insights underscore the necessity of integrating technology with a human touch to transform patient care, a vision that has guided his illustrious career in healthcare leadership. This episode offers invaluable lessons on the holistic approach required to elevate patient care in the digital age. Fri, 29 Mar 2024 11:00:00 -0000 full 1 5 Touch Point Media Ed Marx’s Vision for Empathy-Driven Patient Care In Episode 5 of the "Live from HCIC 2023" podcast, Ed Marx, a seasoned health system executive, shares his unique perspective on healthcare technology and patient experience. Drawing from his personal journey, which includes a transition from a janitor to a health system board member, Ed emphasizes the importance of empathy, patient-centric culture, and service-oriented approaches in healthcare. He highlights how technology, while crucial, is not the sole determinant of a good patient experience but an enabler that must be aligned with empathetic care and seamless service delivery. Ed's insights underscore the necessity of integrating technology with a human touch to transform patient care, a vision that has guided his illustrious career in healthcare leadership. This episode offers invaluable lessons on the holistic approach required to elevate patient care in the digital age. In Episode 5 of the "Live from HCIC 2023" podcast, Ed Marx, a seasoned health system executive, shares his unique perspective on healthcare technology and patient experience. Drawing from his personal journey, which includes a transition from a janitor to a health system board member, Ed emphasizes the importance of empathy, patient-centric culture, and service-oriented approaches in healthcare. He highlights how technology, while crucial, is not the sole determinant of a good patient experience but an enabler that must be aligned with empathetic care and seamless service delivery. Ed's insights underscore the necessity of integrating technology with a human touch to transform patient care, a vision that has guided his illustrious career in healthcare leadership. This episode offers invaluable lessons on the holistic approach required to elevate patient care in the digital age.

]]> 1251 no Episode 4: Transforming Healthcare Marketing with Data and Value-Based Care In Episode 4 of the "Live from HCIC 2023" podcast, Daphne Tam from Southwestern Health Resources discusses the innovative approaches to healthcare marketing within a value-based care system. Daphne emphasizes the shift from traditional healthcare marketing to a more integrated, patient-centric model that leverages data and predictive analytics to improve patient outcomes and manage care more effectively. Through strategic patient education and the provision of resources to healthcare providers, she illustrates how marketing efforts contribute to reducing emergency department visits and overall healthcare costs, while also improving quality scores. This insightful episode offers a deep dive into how data-driven marketing can support operational goals and enhance patient care in today's healthcare landscape. Fri, 22 Mar 2024 11:00:00 -0000 full 1 4 Touch Point Media Insights from Daphne Tam In Episode 4 of the "Live from HCIC 2023" podcast, Daphne Tam from Southwestern Health Resources discusses the innovative approaches to healthcare marketing within a value-based care system. Daphne emphasizes the shift from traditional healthcare marketing to a more integrated, patient-centric model that leverages data and predictive analytics to improve patient outcomes and manage care more effectively. Through strategic patient education and the provision of resources to healthcare providers, she illustrates how marketing efforts contribute to reducing emergency department visits and overall healthcare costs, while also improving quality scores. This insightful episode offers a deep dive into how data-driven marketing can support operational goals and enhance patient care in today's healthcare landscape. In Episode 4 of the "Live from HCIC 2023" podcast, Daphne Tam from Southwestern Health Resources discusses the innovative approaches to healthcare marketing within a value-based care system. Daphne emphasizes the shift from traditional healthcare marketing to a more integrated, patient-centric model that leverages data and predictive analytics to improve patient outcomes and manage care more effectively. Through strategic patient education and the provision of resources to healthcare providers, she illustrates how marketing efforts contribute to reducing emergency department visits and overall healthcare costs, while also improving quality scores. This insightful episode offers a deep dive into how data-driven marketing can support operational goals and enhance patient care in today's healthcare landscape.

]]> 1281 no Episode 3: Elevating Healthcare Marketing In "Live from HCIC 2023," Kathy Smith, Chief Marketing and Digital Officer at Roper St. Francis Healthcare, outlines her strategic approach to transforming marketing within the healthcare space. With over 20 years of experience, Kathy emphasizes the need for integrating a data-driven mindset, leveraging brand studies, and adopting digital maturity to shape organizational decisions and consumer interactions. Her initiative in conducting a comprehensive digital maturity assessment and implementing patient-centric technologies like online scheduling and patient engagement tools has positioned Roper St. Francis Healthcare as a leader in operational efficiency and market presence. Kathy's story offers invaluable insights into the role of marketing in enhancing brand reputation and operational excellence within health systems. Fri, 15 Mar 2024 11:00:00 -0000 full 1 3 Touch Point Media Kathy Smith's Data-Driven Strategy at Roper St. Francis In "Live from HCIC 2023," Kathy Smith, Chief Marketing and Digital Officer at Roper St. Francis Healthcare, outlines her strategic approach to transforming marketing within the healthcare space. With over 20 years of experience, Kathy emphasizes the need for integrating a data-driven mindset, leveraging brand studies, and adopting digital maturity to shape organizational decisions and consumer interactions. Her initiative in conducting a comprehensive digital maturity assessment and implementing patient-centric technologies like online scheduling and patient engagement tools has positioned Roper St. Francis Healthcare as a leader in operational efficiency and market presence. Kathy's story offers invaluable insights into the role of marketing in enhancing brand reputation and operational excellence within health systems. In "Live from HCIC 2023," Kathy Smith, Chief Marketing and Digital Officer at Roper St. Francis Healthcare, outlines her strategic approach to transforming marketing within the healthcare space. With over 20 years of experience, Kathy emphasizes the need for integrating a data-driven mindset, leveraging brand studies, and adopting digital maturity to shape organizational decisions and consumer interactions. Her initiative in conducting a comprehensive digital maturity assessment and implementing patient-centric technologies like online scheduling and patient engagement tools has positioned Roper St. Francis Healthcare as a leader in operational efficiency and market presence. Kathy's story offers invaluable insights into the role of marketing in enhancing brand reputation and operational excellence within health systems.

]]> 1235 Episode 2: Fostering a Culture of Care in Healthcare In the second episode of "Live from HCIC 2023," Dan Dunlop, Co-Owner, Principal of Jennings a recent inductee into the Healthcare Internet Hall of Fame, engages in a candid conversation about the transformative power of nurturing cultures within healthcare organizations. As a seasoned healthcare marketer and strategist, Dan underlines the importance of shifting from a traditionally corporate, almost militaristic approach to one that emphasizes care and support, particularly in the context of employee retention and recruitment. He shares personal anecdotes, including his own health scare, to underscore the urgency of this cultural shift. Dan argues for a "language of love" in healthcare, advocating for patient-centered care and authentic communication, which he believes should be the new norm in the industry. This insightful podcast episode not only celebrates Dan's contributions to the field but also challenges health system leaders to reimagine their approach to healthcare delivery and marketing. Fri, 08 Mar 2024 12:00:00 -0000 full 1 2 Touch Point Media Dan Dunlop's Vision of Leadership and Marketing In the second episode of "Live from HCIC 2023," Dan Dunlop, Co-Owner, Principal of Jennings a recent inductee into the Healthcare Internet Hall of Fame, engages in a candid conversation about the transformative power of nurturing cultures within healthcare organizations. As a seasoned healthcare marketer and strategist, Dan underlines the importance of shifting from a traditionally corporate, almost militaristic approach to one that emphasizes care and support, particularly in the context of employee retention and recruitment. He shares personal anecdotes, including his own health scare, to underscore the urgency of this cultural shift. Dan argues for a "language of love" in healthcare, advocating for patient-centered care and authentic communication, which he believes should be the new norm in the industry. This insightful podcast episode not only celebrates Dan's contributions to the field but also challenges health system leaders to reimagine their approach to healthcare delivery and marketing. In the second episode of "Live from HCIC 2023," Dan Dunlop, Co-Owner, Principal of Jennings a recent inductee into the Healthcare Internet Hall of Fame, engages in a candid conversation about the transformative power of nurturing cultures within healthcare organizations. As a seasoned healthcare marketer and strategist, Dan underlines the importance of shifting from a traditionally corporate, almost militaristic approach to one that emphasizes care and support, particularly in the context of employee retention and recruitment. He shares personal anecdotes, including his own health scare, to underscore the urgency of this cultural shift. Dan argues for a "language of love" in healthcare, advocating for patient-centered care and authentic communication, which he believes should be the new norm in the industry. This insightful podcast episode not only celebrates Dan's contributions to the field but also challenges health system leaders to reimagine their approach to healthcare delivery and marketing.

]]> 1235 no Episode 1: Digital Evolution in Healthcare Marketing In the inaugural episode of "Live from HCIC 2023," Paul Matsen, Chief Marketing and Communications Officer of the Cleveland Clinic shares his journey from a non-healthcare background into his role as CMO, emphasizing the importance of digital evolution in healthcare marketing. Paul discusses the significant growth in digital engagement at Cleveland Clinic, from internet overhauls to content marketing strategies that have catapulted the organization to over a billion online sessions annually. With a focus on integrating paid, owned, and earned channels, Paul highlights the Clinic's commitment to becoming a digital-first enterprise. They also discuss leveraging AI for content creation, marketing efficiencies, and the adaptation to global audience needs, as showcased by the Clinic's expansion into the London healthcare market. This podcast offers a glimpse into how a leading healthcare institution embraces technology and content to maintain its authority in the healthcare industry and continuously evolves its marketing strategies to meet the challenges of the digital age. Fri, 01 Mar 2024 12:00:00 -0000 full Touch Point Media Insights from Cleveland Clinic's CMO Paul Matsen on Mastering Global Engagement and AI Integration In the inaugural episode of "Live from HCIC 2023," Paul Matsen, Chief Marketing and Communications Officer of the Cleveland Clinic shares his journey from a non-healthcare background into his role as CMO, emphasizing the importance of digital evolution in healthcare marketing. Paul discusses the significant growth in digital engagement at Cleveland Clinic, from internet overhauls to content marketing strategies that have catapulted the organization to over a billion online sessions annually. With a focus on integrating paid, owned, and earned channels, Paul highlights the Clinic's commitment to becoming a digital-first enterprise. They also discuss leveraging AI for content creation, marketing efficiencies, and the adaptation to global audience needs, as showcased by the Clinic's expansion into the London healthcare market. This podcast offers a glimpse into how a leading healthcare institution embraces technology and content to maintain its authority in the healthcare industry and continuously evolves its marketing strategies to meet the challenges of the digital age. In the inaugural episode of "Live from HCIC 2023," Paul Matsen, Chief Marketing and Communications Officer of the Cleveland Clinic shares his journey from a non-healthcare background into his role as CMO, emphasizing the importance of digital evolution in healthcare marketing. Paul discusses the significant growth in digital engagement at Cleveland Clinic, from internet overhauls to content marketing strategies that have catapulted the organization to over a billion online sessions annually. With a focus on integrating paid, owned, and earned channels, Paul highlights the Clinic's commitment to becoming a digital-first enterprise. They also discuss leveraging AI for content creation, marketing efficiencies, and the adaptation to global audience needs, as showcased by the Clinic's expansion into the London healthcare market. This podcast offers a glimpse into how a leading healthcare institution embraces technology and content to maintain its authority in the healthcare industry and continuously evolves its marketing strategies to meet the challenges of the digital age.

]]> 1322 no Coming Soon: Live From ... HCIC Coming soon from Grestone.Net, Bowstring.tv and Touch Point Media, "Live From…HCIC" is a podcast series bringing you front-row insights from the healthcare industry’s brightest minds. This twelve-part series delves into the heart of the trends impacting health systems with leading experts, senior executives, and thought leaders, as recorded live at the HealthCare Internet Conference in November 2023. This series is brought to you by Greystone.Net, Bowstring.tv, and Touch Point Media. Listen in as we hear from industry leaders on the latest innovative strategies and efforts that are shaping our industry. Wed, 21 Feb 2024 15:53:48 -0000 full Touch Point Media Coming soon from Grestone.Net, Bowstring.tv and Touch Point Media, "Live From…HCIC" is a podcast series bringing you front-row insights from the healthcare industry’s brightest minds. This twelve-part series delves into the heart of the trends impacting health systems with leading experts, senior executives, and thought leaders, as recorded live at the HealthCare Internet Conference in November 2023. This series is brought to you by Greystone.Net, Bowstring.tv, and Touch Point Media. Listen in as we hear from industry leaders on the latest innovative strategies and efforts that are shaping our industry. Coming soon from Grestone.Net, Bowstring.tv and Touch Point Media, "Live From…HCIC" is a podcast series bringing you front-row insights from the healthcare industry’s brightest minds. This twelve-part series delves into the heart of the trends impacting health systems with leading experts, senior executives, and thought leaders, as recorded live at the HealthCare Internet Conference in November 2023. This series is brought to you by Greystone.Net, Bowstring.tv, and Touch Point Media. Listen in as we hear from industry leaders on the latest innovative strategies and efforts that are shaping our industry.

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