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    <title>HCIC Next</title>
    <link>http://touchpoint.health/shows/hcic-next</link>
    <language>en</language>
    <copyright>touch point media © 2020. All rights reserved.</copyright>
    <description>HCIC Next is a podcast focusing on how digital marketing leaders are reshaping marketing and the healthcare industry. This podcast series shares information about the innovations that are happening today in digital marketing and helps you understand how to apply what has worked in other health systems across the country to your very own organization.</description>
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      <title>HCIC Next</title>
      <link>http://touchpoint.health/shows/hcic-next</link>
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    <itunes:subtitle></itunes:subtitle>
    <itunes:author>touch point media</itunes:author>
    <itunes:summary>HCIC Next is a podcast focusing on how digital marketing leaders are reshaping marketing and the healthcare industry. This podcast series shares information about the innovations that are happening today in digital marketing and helps you understand how to apply what has worked in other health systems across the country to your very own organization.</itunes:summary>
    <content:encoded>
      <![CDATA[<p>HCIC Next is a podcast focusing on how digital marketing leaders are reshaping marketing and the healthcare industry. This podcast series shares information about the innovations that are happening today in digital marketing and helps you understand how to apply what has worked in other health systems across the country to your very own organization.</p>]]>
    </content:encoded>
    <itunes:owner>
      <itunes:name>Greystone.net &amp; touch point media</itunes:name>
      <itunes:email>hello@touchpoint.health</itunes:email>
    </itunes:owner>
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    <itunes:category text="Business">
      <itunes:category text="Marketing"/>
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    <item>
      <title> Does Your Content Spark Joy?</title>
      <description>In the final installment of season one tune in to hear from Brooke Hess and Emily Stieber of the Henry Ford Health System present, "Does Your Content Spark Joy? The Powerful Magic of Tidying Up Your Social Strategy." This session was captured at the 2019 Healthcare Internet Conference in Orlando, FL.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Tue, 07 Apr 2020 09:00:00 -0000</pubDate>
      <itunes:title> Does Your Content Spark Joy?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>10</itunes:episode>
      <itunes:author>touch point media</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>In the final installment of season one tune in to hear from Brooke Hess and Emily Stieber of the Henry Ford Health System present, "Does Your Content Spark Joy? The Powerful Magic of Tidying Up Your Social Strategy." This session was captured at the 2019 Healthcare Internet Conference in Orlando, FL.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>In the final installment of season one tune in to hear from Brooke Hess and Emily Stieber of the Henry Ford Health System present, "Does Your Content Spark Joy? The Powerful Magic of Tidying Up Your Social Strategy." This session was captured at the 2019 Healthcare Internet Conference in Orlando, FL.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2851</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
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      <enclosure url="https://traffic.megaphone.fm/TPMEDIA5120764462.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Your Website is Not Your Digital Front Door</title>
      <description>"Your Website is Not Your Digital Front Door: How to Prepare for Discoverability in a Voice-First Landscape," presented by Carrie Liken from Yext was originally captured at the 2019 Healthcare Internet Conference in Orlando FL.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Tue, 31 Mar 2020 09:00:00 -0000</pubDate>
      <itunes:title>Your Website is Not Your Digital Front Door</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>9</itunes:episode>
      <itunes:author>touch point media</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>"Your Website is Not Your Digital Front Door: How to Prepare for Discoverability in a Voice-First Landscape," presented by Carrie Liken from Yext was originally captured at the 2019 Healthcare Internet Conference in Orlando FL.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>"Your Website is Not Your Digital Front Door: How to Prepare for Discoverability in a Voice-First Landscape," presented by Carrie Liken from Yext was originally captured at the 2019 Healthcare Internet Conference in Orlando FL.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
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      <itunes:duration>2903</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
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    <item>
      <title>Empowering Nursing Staff to Use Social Media</title>
      <description>Tune in and hear from Lee Aase and Audrey Laine Seymour of the Mayo Clinic present, "Empowering Nursing Staff to Use Social Media." This session was originally captured at the 2019 Healthcare Internet Conference in Orlando, FL.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Tue, 24 Mar 2020 09:00:00 -0000</pubDate>
      <itunes:title>Empowering Nursing Staff to Use Social Media</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>8</itunes:episode>
      <itunes:author>touch point media</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Tune in and hear from Lee Aase and Audrey Laine Seymour of the Mayo Clinic present, "Empowering Nursing Staff to Use Social Media." This session was originally captured at the 2019 Healthcare Internet Conference in Orlando, FL.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Tune in and hear from Lee Aase and Audrey Laine Seymour of the Mayo Clinic present, "Empowering Nursing Staff to Use Social Media." This session was originally captured at the 2019 Healthcare Internet Conference in Orlando, FL.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>1677</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
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    <item>
      <title> Using Data Analytics to Inform and Optimize Your Website Redesign</title>
      <description>"Using Data Analytics to Inform and Optimize Your Website Redesign," is a session that was captured in Orlando, FL at the Healthcare Internet Conference in the fall of 2019. Tune in and hear from experts Travis Waters of Vanderbilt University Medical Center and Christopher Riegger from Modea.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Tue, 17 Mar 2020 09:00:00 -0000</pubDate>
      <itunes:title> Using Data Analytics to Inform and Optimize Your Website Redesign</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>7</itunes:episode>
      <itunes:author>touch point media</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>"Using Data Analytics to Inform and Optimize Your Website Redesign," is a session that was captured in Orlando, FL at the Healthcare Internet Conference in the fall of 2019. Tune in and hear from experts Travis Waters of Vanderbilt University Medical Center and Christopher Riegger from Modea.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>"Using Data Analytics to Inform and Optimize Your Website Redesign," is a session that was captured in Orlando, FL at the Healthcare Internet Conference in the fall of 2019. Tune in and hear from experts Travis Waters of Vanderbilt University Medical Center and Christopher Riegger from Modea.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2224</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
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    <item>
      <title>Tips To Help Optimize Your Digital User Experience</title>
      <description>"Let's Talk Taxonomy Panel: Tips To Help Optimize Your Digital User Experience," was captured in the fall of 2019 at the Healthcare Internet Conference in Orlando, FL. In this session you will hear from Neal Linkon from CHW, Jackie Martin of Branch Strategy, Mike Walsh from Nationwide Children's and Aaron Watkins from Johns Hopkins Medicine. The panel was facilitated by Rachelle Montano of the Purple Wave Group.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Tue, 10 Mar 2020 09:00:00 -0000</pubDate>
      <itunes:title>Tips To Help Optimize Your Digital User Experience</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>6</itunes:episode>
      <itunes:author>touch point media</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>"Let's Talk Taxonomy Panel: Tips To Help Optimize Your Digital User Experience," was captured in the fall of 2019 at the Healthcare Internet Conference in Orlando, FL. In this session you will hear from Neal Linkon from CHW, Jackie Martin of Branch Strategy, Mike Walsh from Nationwide Children's and Aaron Watkins from Johns Hopkins Medicine. The panel was facilitated by Rachelle Montano of the Purple Wave Group.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>"Let's Talk Taxonomy Panel: Tips To Help Optimize Your Digital User Experience," was captured in the fall of 2019 at the Healthcare Internet Conference in Orlando, FL. In this session you will hear from Neal Linkon from CHW, Jackie Martin of Branch Strategy, Mike Walsh from Nationwide Children's and Aaron Watkins from Johns Hopkins Medicine. The panel was facilitated by Rachelle Montano of the Purple Wave Group.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2946</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[948f8794-49cb-11ea-81f1-f3396987d941]]></guid>
      <enclosure url="https://traffic.megaphone.fm/TPMEDIA4495184345.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title> How Thinking Smaller in Digital Channels Yields Bigger Growth</title>
      <description>This session, "How Thinking Smaller in Digital Channels Yields Bigger Growth," was originally captured at the 2019 Healthcare Internet Conference in Orlando, FL. Presenting you will hear from Sharon Line Clary of AdventHealth, Jason Brown from BPD and Tyler Ford from Optum.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Tue, 03 Mar 2020 10:00:00 -0000</pubDate>
      <itunes:title> How Thinking Smaller in Digital Channels Yields Bigger Growth</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>5</itunes:episode>
      <itunes:author>touch point media</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>This session, "How Thinking Smaller in Digital Channels Yields Bigger Growth," was originally captured at the 2019 Healthcare Internet Conference in Orlando, FL. Presenting you will hear from Sharon Line Clary of AdventHealth, Jason Brown from BPD and Tyler Ford from Optum.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>This session, "How Thinking Smaller in Digital Channels Yields Bigger Growth," was originally captured at the 2019 Healthcare Internet Conference in Orlando, FL. Presenting you will hear from Sharon Line Clary of AdventHealth, Jason Brown from BPD and Tyler Ford from Optum.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>3194</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[18cfa878-49cb-11ea-9f63-9397197bd9be]]></guid>
      <enclosure url="https://traffic.megaphone.fm/TPMEDIA4113801587.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title> Secrets of a Hospital Video Gone Viral: Insider Tips for Getting Your Message to Millions</title>
      <description>From the 2019 Healthcare Internet Conference is this session titled, "Secrets of a Hospital Video Gone Viral: Insider Tips for Getting Your Message to Millions." Presented by Lindsay Kurs of Seattle Children's and Kim Griffis from Healthcare Video Edge.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Tue, 25 Feb 2020 10:00:00 -0000</pubDate>
      <itunes:title> Secrets of a Hospital Video Gone Viral: Insider Tips for Getting Your Message to Millions</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>4</itunes:episode>
      <itunes:author>touch point media</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>From the 2019 Healthcare Internet Conference is this session titled, "Secrets of a Hospital Video Gone Viral: Insider Tips for Getting Your Message to Millions." Presented by Lindsay Kurs of Seattle Children's and Kim Griffis from Healthcare Video Edge.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>From the 2019 Healthcare Internet Conference is this session titled, "Secrets of a Hospital Video Gone Viral: Insider Tips for Getting Your Message to Millions." Presented by Lindsay Kurs of Seattle Children's and Kim Griffis from Healthcare Video Edge.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>3252</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[1dbd3540-49ca-11ea-afa3-3788f53a8698]]></guid>
      <enclosure url="https://traffic.megaphone.fm/TPMEDIA7959320483.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title> Discovering the Right Blend of Digital Advertising and Social Media in Healthcare</title>
      <description>Listen in as Emily Hartzog from the Chartwell Agency and Jake Myers from Gatehouse Media present, "Discovering the Right Blend of Digital Advertising and Social Media in Healthcare," recorded at the 2019 Healthcare Internet Conference.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Tue, 18 Feb 2020 10:00:00 -0000</pubDate>
      <itunes:title> Discovering the Right Blend of Digital Advertising and Social Media in Healthcare</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>3</itunes:episode>
      <itunes:author>touch point media</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Listen in as Emily Hartzog from the Chartwell Agency and Jake Myers from Gatehouse Media present, "Discovering the Right Blend of Digital Advertising and Social Media in Healthcare," recorded at the 2019 Healthcare Internet Conference.
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Listen in as Emily Hartzog from the Chartwell Agency and Jake Myers from Gatehouse Media present, "Discovering the Right Blend of Digital Advertising and Social Media in Healthcare," recorded at the 2019 Healthcare Internet Conference.</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2863</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[16853af8-49c9-11ea-9dc1-0f40911aa115]]></guid>
      <enclosure url="https://traffic.megaphone.fm/TPMEDIA2748463079.mp3" length="0" type="audio/mpeg"/>
    </item>
    <item>
      <title>Integrate Data into Your Health Content Strategies</title>
      <description>Listen in as Nathan David and​ Amanda Todorovich from the Cleveland Clinic present from HCIC 2019 their session titled, "Integrate Data into Your Health Content Strategies."
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Tue, 11 Feb 2020 10:00:00 -0000</pubDate>
      <itunes:title>Integrate Data into Your Health Content Strategies</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>2</itunes:episode>
      <itunes:author>touch point media</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>Listen in as Nathan David and​ Amanda Todorovich from the Cleveland Clinic present from HCIC 2019 their session titled, "Integrate Data into Your Health Content Strategies."
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Listen in as Nathan David and​ Amanda Todorovich from the Cleveland Clinic present from HCIC 2019 their session titled, "Integrate Data into Your Health Content Strategies."</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>3141</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <guid isPermaLink="false"><![CDATA[585af46a-479c-11ea-93cf-3bd9eafe2b1d]]></guid>
      <enclosure url="https://traffic.megaphone.fm/TPMEDIA9407780865.mp3" length="0" type="audio/mpeg"/>
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    <item>
      <title> Delivering on the Promise of an Empowered Digital Experience</title>
      <description>The episode you are about to hear was originally captured at the 2019 HCIC conference in Orlando FL. Tune in and hear Jeremy Rogers from IU Health and Brian Gresh from Loyal present their session titled, " Delivering on the Promise of an Empowered Digital Experience."
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>
      <pubDate>Mon, 03 Feb 2020 13:02:00 -0000</pubDate>
      <itunes:title> Delivering on the Promise of an Empowered Digital Experience</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>1</itunes:episode>
      <itunes:author>touch point media</itunes:author>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>The episode you are about to hear was originally captured at the 2019 HCIC conference in Orlando FL. Tune in and hear Jeremy Rogers from IU Health and Brian Gresh from Loyal present their session titled, " Delivering on the Promise of an Empowered Digital Experience."
Learn more about your ad choices. Visit megaphone.fm/adchoices</itunes:summary>
      <content:encoded>
        <![CDATA[<p>The episode you are about to hear was originally captured at the 2019 HCIC conference in Orlando FL. Tune in and hear Jeremy Rogers from IU Health and Brian Gresh from Loyal present their session titled, " Delivering on the Promise of an Empowered Digital Experience."</p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>]]>
      </content:encoded>
      <itunes:duration>2907</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
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