Podcast Perspectives

Will Podcasts Survive the YouTube Era? With Emma Sweet, Libby Absten, Carly Baker, and Chris Boniello

Tue, 14 Apr 2026 07:00:00 -0000

Recorded live at SXSW 2026 in Austin, TX, "Will Podcasts Survive the YouTube Era". Join YouTube Global Product Activation Manager Emma Sweet, Podcast Nation Director of Strategic Growth and Partnerships Libby Absten, HubSpot Head of Media Partnerships Carly Baker, and The Podglomerate VP of Production Services Chris Boniello in conversation.

They discuss the difficulties and possibilities of creators and advertisers adapting to the video space, as well as the technical aspects of video production. They also go beyond YouTube to TikTok, Instagram, LinkedIn, Spotify and Apple Podcasts.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods

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So Everyone Has a Podcast. Should They? Bryan Barletta, Nadine Robinson, Harry Morton, and Jeff Umbro Weigh In

Tue, 07 Apr 2026 07:00:00 -0000

Recorded live at SXSW 2026 in Austin, TX, this third special episode of Podcast Perspectives is a high-level panel called So Everyone Has a Podcast. Should They? Our conversation includes Sounds Profitable founder Bryan Barletta, Podcast Nation co-founder Nadine Robinson, Lower Street founder Harry Morton, and Podglomerate founder and CEO Jeff Umbro.

We discuss when it makes sense for people to create (own), guest (visit), or buy ads on podcasts (rent). With our live audience split 50-50 between marketers and podcasters, we also cover how to properly invest both time and money into the audio space.

I’m on all the socials @JeffUmbro

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How to Buy in Podcasting in 2026: Leaders at Bumper, Ad Results Media, and Crooked Media Talk Ads, Agencies, and AI

Tue, 31 Mar 2026 07:00:00 -0000

Recorded live at Podcast Movement at SXSW 2026 in Austin, TX, this second special episode of Podcast Perspectives brings together three voices from across the podcast advertising world, with Bumper’s Jonas Woost, Ad Results Media’s Taylor Bradbury, and Crooked Media’s Giancarlo Bizzarro.

With a combination of publishers, buyers, and data, we break down why brands should invest in podcasting, how publishers and agencies approach ad buying differently, and how to leverage data and AI to drive smarter podcast ad strategies.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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The Evolution of Podcasts in 2026: Audacy's Leah Reis-Dennis, Acast's Greg Glenday, and Libsyn's Brendan Monaghan on Monetization, AI, and Video

Thu, 26 Mar 2026 07:00:00 -0000

In this special episode of Podcast Perspectives recorded live at Podcast Movement at SXSW on March 13, 2026 in Austin, TX with Audacy's Leah Reis-Dennis, Acast's Greg Glenday, and Libsyn's Brendan Monaghan. Together, we dig into how podcasters are actually making money in 2026, what AI means (and doesn’t mean) for creators, how video is changing the business, where global growth is really happening, and how consolidation and M&A are reshaping the industry from the inside. With a mix of hard numbers, candid war stories, and some friendly debate about what counts as a real podcast, this live episode offers a front‑row look at how three major platforms are thinking about the next evolution of podcasting.

I’m on all the socials @JeffUmbro

The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts.

Whether you’re just beginning or a seasoned podcaster, we offer what you need.

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Founder and CEO of The Radcast Network Ryan Alford on Podcast Audiences, Deals, and Distribution

Tue, 10 Mar 2026 07:00:00 -0000

Ryan Alford is the founder and CEO of The Radcast Network and host of Right About Now, a top business and marketing podcast in the US. We talk about his early career running agencies and helping major brands with production and marketing, and how it led to him building his own systems for ad sales, repurposing content, and driving audience growth through his own podcast and eventually his own network. Ryan also shares how he’s growing audiences and what he’s learned about starting and scaling a podcast network.
You can find Ryan on all the socials or at ryanalford.com.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods

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Former NPR, Apple, Wondery, and Netflix Development Exec N’Jeri Eaton on Why Certain Podcasts Work

Tue, 24 Feb 2026 08:00:00 -0000

N’Jeri Eaton is the CEO of Type C Studios, where she advises major brands as a development and programming consultant. We discuss her career as a podcast and audio executive, leading programming and content strategy at NPR, Apple Podcasts, Netflix, and Wondery. N’Jeri reveals what makes a compelling pitch, how to reach diverse audiences, and the challenges of budget constraints. She also shares how Type C Studios was founded and the consulting work it provides across podcast marketing and production.

You can find N’Jeri on LinkedIn or at typecstudios.com.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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2025 Chelsea Film Festival: Building Communities Through Podcasts

Tue, 10 Feb 2026 08:00:00 -0000

Part of The Reel Magic Hour series for the Chelsea Film Festival:
BUILDING COMMUNITIES THROUGH PODCASTS
Moderator: Chris Boniello (VP, Production Services, The Podglomerate)
Speakers: Chris Bannon (former SVP, Head of Global Audio, Condé Nast), Dan McCoy (Founder & Co-Host, The Flop House podcast), Stuart Wellington (Co-Host, The Flop House podcast), Ilana Levine (Host of the weekly podcast Little Known Facts), Ryan Donovan Purcell (Lecturer, Fordham University, Creator and Host of Soundscapes NYC)
The Power of Podcasts as a Community-Building Medium
• Podcasts as an intimate and consistent storytelling form.
• How the voice or video driven nature of podcasts creates a sense of trust and
authenticity.
• Podcasts as a platform for niche communities.
• Increasing convergence of audio and video podcasting.

The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods

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Sound Picture Founder and Producer Justin McGoldrick on Adapting Podcast IP for Film and TV

Tue, 27 Jan 2026 08:00:00 -0000

Justin McGoldrick is the founder and producer at Sound Picture, a production company that helps podcasters and musicians adapt their work for film and television. We discuss Justin’s career journey, including roles at WME, MGM, Sony Pictures, Illumination Entertainment, and Gimlet Media, both before and after it was acquired by Spotify. He highlights notable screen adaptations at Gimlet, including the adaptations of hit podcasts Homecoming and Dolores Roach. Justin also walks through taking the leap from audio to screen, collaborating with audio creators, writers, directors and actors.

You can find Justin on LinkedIn or at soundpicture.co.

I’m on all the socials @JeffUmbro

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ART19 Head of Partnerships and Strategy Andy Slater on Podcast Ads and Partnerships

Tue, 13 Jan 2026 08:00:00 -0000

Andy Slater is the Head of Partnerships and Strategy at ART19, Amazon’s podcast hosting and monetization platform. Andy recalls the evolution of audio sales from the ‘90s to now, from radio to podcasting. We discuss Andy’s career at WFAN, iHeartRadio, Midroll, and Audacy, how to best understand advertiser needs in podcasting, and the challenges of selling audio at scale in the Amazon ecosystem.

You can find Andy on LinkedIn.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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From Script to Success: Production Secrets from Trophy-Winning Podcast

Tue, 23 Dec 2025 08:00:00 -0000

In this powerhouse session presented by The Podglomerate's Chris Boniello and the New York Festivals Radio Awards, you'll hear directly from NYF Radio Awards-winning, chart-topping podcast teams from NPR, CBC, and Boston Globe Media. Hear stellar insights on how to pitch and plan a podcast series, what you should know about incorporating video into your production process, and the nitty-gritty of how to find and craft a story that will captivate audiences everywhere.

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Introducing: Origin Stories

Tue, 16 Dec 2025 08:00:00 -0000

Sharing a new podcast from Campside Media called Origin Stories, about the creative process and the craft of writing and reporting. Each episode drills down on a single work. What inspired it? How was it created, and why? What kind of challenges and hurdles cropped up along the way? And above all, what can the rest of us learn from the guest’s creative process?
In this episode, Matt talks to Dan Taberski about his podcast “Hysterical,” which centers on a strange illness that afflicted a group of girls in the New York town of LeRoy. Dan discusses his reporting and outlining approach and the importance of treating subjects (and their stories) with care and respect.
You can listen to more episodes of Origin Stories at https://link.mgln.ai/podcastperspectives

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The Podcast Attribution Landscape: What Creators, Marketers, and Advertisers Need to Know in 2026

Tue, 09 Dec 2025 08:00:00 -0000

When Spotify shut down Chartable in late 2024, it left a void in podcast attribution technology that the industry scrambled to fill. One year later, the dust has settled—and the new landscape looks dramatically different for podcasters, marketers, and advertisers.
In this powerhouse session presented by The Podglomerate, you'll hear directly from Ilana Susnow (Head of Podcast Marketing and Audience Growth for Bloomberg Podcasts), Matt Shapo (Director of Digital Audio and Video at IAB), Cameron Hendrix (co-founder and CEO of Magellan AI), and Rebecca Dalby (VP of Demand at Triton Digital).
Dive deep into today's podcast attribution ecosystem and explore how platforms like Magellan.ai, Podscribe, Podtrac, Swap.fm, and Spotify's Megaphone are reshaping measurement and tracking, from pricing and capacity to actual capabilities – and limitations – of their tools.
Whether you're a podcaster looking to prove ROI, a marketer looking to track success of cross-promotions, or an advertiser seeking better campaign insights, this session will give you the strategic intelligence you need to navigate the post-Chartable world.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods

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How to Level Up Your Podcast Monetization Strategy

Tue, 25 Nov 2025 08:00:00 -0000

From sponsor dollars to listener loyalty, podcast ad reads can make or break your monetization strategy. But what separates an ad that gets renewed from one that gets dropped after a single campaign?
In this exclusive – and free – fireside chat, discover the secrets of crafting successful ad reads that advertisers actually want to rebook with Alec Trunley (Brand Partnerships at RedCircle) and Dan Christo (COO at The Podglomerate). Alec helps top-tier advertisers scale host-read ads across hundreds of shows, and Dan has helped unlock over $2 million for The Podglomerate's monetization clients.
This deep-dive session reveals the advertiser perspective that most creators never see – giving you the competitive edge to transform your ad reads from one-time deals into recurring revenue streams.
Join us to learn:
What makes your ad read irresistible to sponsors
How advertisers evaluate your ad’s performance behind-the-scenes
Which metrics actually matter for securing future campaigns
Most common mistakes when delivering sponsored content

I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods

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Podcast Predictions for 2026 from 22 Industry Experts

Tue, 18 Nov 2025 08:00:00 -0000

2025 in Podcasting: A Year of Reckoning
2025 was a year of big shifts and even bigger headlines. We saw companies close, new ventures launch, and familiar players rebrand or pivot. Video podcasts continued to grow, bringing shows to streaming platforms, theaters, and even the Golden Globes stage. Revenue models evolved, AI loomed large, and creators explored new ways to connect with audiences, from premium content to live events and derivative IP.
Despite all the change, the podcasting community remains vibrant, and many companies reported record revenues. Optimism is high, and opportunities for creators are abundant—whether you’re experimenting with video, exploring new formats, or building the next breakout show. Our guests had some thoughts of their own.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods

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Bumper Co-Founder Dan Misener on the Death of the Download

Tue, 28 Oct 2025 07:00:00 -0000

Dan Misener is the co-founder of Bumper, a podcast data and growth company. Dan joins the show to share ways to grow podcasts, including identifying when you have a marketing vs editorial problem, the importance of properly tracking audience engagement, and how the innovative Bumper Dashboard packages and provides show statistics across several platforms. He also explains how we can use download metrics in a future-facing way and how AI is reshaping listener behavior.

You can find Dan on LinkedIn and at wearebumper.com.

I’m on all the socials @JeffUmbro

(00:00) Introduction (00:45) Starting in Radio (02:14) From Production to Podcast Data (05:19) Bumper: A Podcast Data and Growth Company (05:47) Balance of Ads and Content (07:56) What to Ask Podcast Creators Who Want Growth (09:49) The Bumper Dashboard (13:15) Death of the Download Metric (17:56) Downloads as a Currency (21:55) The Ideal World of Ad Buying (26:22) Verified Impressions (31:07) Who Is Using the Bumper Dashboard (36:21) Metrics to Show Podcast Health (39:23) AI in Podcast Data Measurement (42:40) Conclusion and Final Thoughts

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Boston Globe Head of Audio Kristin Nelson on Integrating Audio Into the Newsroom

Tue, 14 Oct 2025 07:00:00 -0000

Kristin Nelson is Head of Audio at the Boston Globe. The newspaper has become a leader in the audio space with podcasts like Love Letters, Gladiator, Murder in Boston, and their new Spotlight: Snitch City. Kristin breaks down the Globe’s audio strategy, how they integrate their podcast team and newsroom, monetization strategies that incorporate ads as well as their traditional newspaper subscription model, and continue to produce audio IP for film and television.

You can find Kristin on LinkedIn and her work at bostonglobe.com.

I’m on all the socials @JeffUmbro

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Podcast Veteran Lex Friedman on the Podcast Industry's Evolution

Tue, 30 Sep 2025 07:00:00 -0000

Podcast industry veteran Lex Friedman is the founder of Lex Friedman Consulting where he works with creators, advertisers, platforms, and brands as a strategic consultant. Lex joins the show to discuss the challenges and triumphs as a former executive at Midroll, Art19, and Wondery, shares insights into the changing landscape of podcast advertising, and the hilarity of being confused with fellow podcast veteran Lex Fridman. He also provides a cautiously optimistic take on where the industry is headed.
You can find Lex on LinkedIn or at lexfriedman.com/consulting
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods

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How to Get Your Podcast Reviewed by the Media

Tue, 16 Sep 2025 07:00:00 -0000

From traditional news outlets to podcast newsletters, there are dozens of publications writing about podcasting today. But how do you get your podcast on their desks and featured by Vulture, The Guardian, NPR, and beyond?

In this exclusive – and free – webinar, learn the secrets of pitching your podcast to the press with Joni Deutsch (The Podglomerate's SVP of Marketing and Audience Development) and Alice Florence Orr (Managing Editor of Podcast Review).

Joni is an award-winning audio professional and NPR veteran. For the past 15 years, Joni has cultivated robust relationships with both legacy and new media, generating major publicity opportunities for a wide range of podcasts across radio, television, print, and digital outlets. As someone who has both received and sent pitches throughout her career, she reveals just what it takes to successfully pitch your podcast to journalists, from choosing the best angle to finding the right contact details.

Alice has been a podcast critic for nearly 8 years, covering new shows and "Best of" lists for Podcast Review and other major outlets, including the Irish Independent and BBC Radio. As the industry has matured, she has noticed common mistakes that many podcasters make when pitching their shows. She's here to explain what she looks for in a pitch, from cover art to evocative descriptions.

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AdLarge Media CEO Cathy Csukas on Ad Tech and Women in Audio

Tue, 02 Sep 2025 07:00:00 -0000

Cathy Csukas is the CEO and co-founder of AdLarge Media and the fwd. network. AdLarge is an independent audio ad sales firm that for the last decade has shaped how advertisers, networks, and creators navigate the world of podcast and digital audio monetization. The fwd. network is a more recent initiative to deliver content by and for female audiences. Cathy discusses the evolution of AdLarge into an all-in-one audio network, their early work monetizing shows like Ashley Flowers’ Crime Junkie, their cutting-edge approach to advertising technology, and how her leadership style fosters an innovative company culture.
You can find Cathy on LinkedIn, AdLarge.com, and thefwd.network.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods

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Condé Nast Head of Global Audio Chris Bannon on Audio Innovation in Legacy Media

Tue, 19 Aug 2025 07:00:00 -0000

Chris Bannon is the Head of Global Audio at media giant Condé Nast, home to hit shows from The New Yorker, Wired, Vogue, and more. Chris discusses his remarkable audio career from public radio to podcasting, which includes roles at Midroll and Stitcher before joining Condé Nast. We go through his experience first managing podcasts at WNYC in 2004 and the massive success of The New Yorker’s Pulitzer-winning podcast In the Dark as it gets ready for a new season. Chris also discusses the importance of live shows and the teamwork involved behind Condé Nast’s global audio network.

You can find Chris on LinkedIn.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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Audacy Head of Podcasts Leah Reis-Dennis on Making Major Deals in Audio

Tue, 05 Aug 2025 07:00:00 -0000

Leah Reis-Dennis is the Head of Podcasts at Audacy, the second-largest radio company in the US. Leah joins the show to share her unique path to podcasts, including leading content and partnerships at Himalaya and working in business development at Stitcher and SiriusXM before landing at Audacy, where she oversees content, partnerships, and marketing for over 300 shows. We discuss Audacy’s partnership with PAVE and Tenderfoot, the benefits of working in both podcasts and broadcast, and Audacy's experience with M&A, specifically Cadence13, Podcorn, and Pineapple Street Studios. Leah also provides insights into future trends for podcasters and podcast business models, and details Audacy’s plans for growth in podcasts and radio.

You can find Leah at audacy.com or on LinkedIn.

I’m on all the socials @JeffUmbro

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Cloud10 Media CEO Sim Sarna on Building a Powerhouse Network

Tue, 22 Jul 2025 07:00:00 -0000

Sim Sarna is the founder and CEO of Cloud10 Media, a rapidly growing podcast network ranked among the top 15 by Triton Digital. Sim joins the show to discuss his path from independent film producer to building a leading podcast network, the critical role of network support in production and marketing, and how Cloud10 helps creators at every stage. We also dive into the evolution of celebrity podcasts, the surge of video in podcasting, and new revenue models transforming the business. Sim shares insights on building sustainable show growth, what makes certain podcasts break out, and why collaboration and adaptability remain central to Cloud10’s success. Plus, he offers candid advice for new podcasters and reflects on how teaching at USC continues to shape his vision for the future of the audio industry.

You can find Sim on LinkedIn.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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PodX CEO Patrick Svensk on Building a Global Podcast Federation

Tue, 08 Jul 2025 07:00:00 -0000

Patrick Svensk is CEO of PodX, what he calls a global podcast federation consisting of 13 companies from 8 different countries. He joins the show to discuss the importance of IP in entertainment, differences between the international podcast market compared to the US market, and PodX's recent acquisition of Lemonada. Patrick and I also look at his origins as a TV and film producer and how it led him to work in the audio industry.

You can find Patrick on LinkedIn or on podxgroup.com.

I’m on all the socials @JeffUmbro

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Case Study (Part 2): How to Grow Audience and Sustainable Revenue with NHPR Podcasts

Tue, 01 Jul 2025 07:00:00 -0000

New Hampshire Public Radio is home to both acclaimed limited-run podcasts like the ground-breaking investigation Bear Brook and duPont-Columbia Award winner The 13th Step, as well as chart-topping “always on” series like Outside/In and Civics 101. But it took a great deal of strategic marketing, audience development, and revenue generation efforts for NHPR to get to this level of sustainable podcast success and impact.

If you’re interested in elevating your on-demand audio strategy in the wake of the “2024 podcast election,” then join The Podglomerate and NHPR for the second session of our two-part case study series as we explore the resiliency of NHPR’s podcasts.

We’ll share our playbook for how successful and sustainable podcasts are marketed, financed, and distributed, not to mention how to activate your owned and internal channels for audience growth success. Whether you’re a journalist wanting to jump into the audio field or a network looking to scale your podcasts, this session is a must-attend. Be prepared for actionable tactics – as well as common mistakes to avoid – to kickstart your podcast plans.

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Case Study (Part 1): Navigating Threats to Journalism with NHPR’s The 13th Step Podcast

Tue, 24 Jun 2025 07:00:00 -0000

Join The Podglomerate and NHPR for this first session of our two-part case study series as we explore the resiliency of NHPR’s podcasts, including: The comprehensive and years-long production planning and editorial process behind The 13th Step.

How NHPR navigated and overcame challenges to its podcast reporting, including physical threats, vandalism, and legal pressures.
Key lessons learned from NHPR maintaining journalistic integrity while ensuring staff safety.
The guiding principle of NHPR’s Document team and how “taking the time to tell the whole story leads to bigger impact”
Designed for newsroom leaders and journalists looking to build – and strengthen – their podcast reporting strategy, this interactive session will provide actionable insights for developing sustainable workflows and support systems for audio journalism.

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Adopter Media SVP of Client Services Adam McNeil on the Math Problem Behind Podcast Ads

Tue, 10 Jun 2025 07:00:00 -0000

Adam McNeil is SVP of Client Services at Adopter Media. He joins the show to discuss the intricacies of podcast advertising, the advantages of dynamic ad insertion versus baked-in ads, and experiences with ad buys for smaller podcasts. Adam and I also explore the risks of YouTube ads and the future of podcast advertising.

You can find Adam on LinkedIn, at adopter.media, or The Roast newsletter theroast.beehiiv.com

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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The Making of an Award Winning Podcast

Tue, 27 May 2025 07:00:00 -0000

Take a listen to a special session from Podcast Movement Evolutions 2025:

What does it take to create an award-winning podcast in 2025? From understanding today’s awards landscape to crafting editorial excellence, this evocative session will provide strategic insights to help your show stand out from the crowd. With observations and advice on how to take home gold from David Sirota, investigative journalist and host of award-winning podcast Master Plan, Jeff Umbro, CEO of The Podglomerate and The Signal Awards General Manager Jemma Rose Brown.

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AIR Webinar: What Audio Producers Really Need to Know About Video Podcasting

Tue, 20 May 2025 07:00:00 -0000

If you’re curious about venturing into the world of video podcasting, then join AIR and The Podglomerate for a can’t miss panel discussion featuring real experts from the worlds of YouTube and Spotify.
Moderated by The Podglomerate's VP of Production Services Chris Boniello (who has 14 years of Emmy- and The Webby Awards-winning video and audio expertise), this panel discussion will include insights from:

- Spotify's Senior Partner Manager Yih Lee

- DCP Entertainment founder/CEO Chris Colbert

- The Upload Club founder/CEO Hayley Rose Danick

Whether you're unsure about video or ready to hit record, this free webinar will provide the guidance you need to successfully navigate the transition (or addition) of video podcasting.

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NASA Program Lead for Audio and Podcasts Katie Konans on Connecting NASA to the Outside World

Tue, 13 May 2025 07:00:00 -0000

Katie Konans is the Program Lead for Audio and Podcasts at NASA. She joins the podcast to discuss NASA’s growing audio strategy, including how to make complex science accessible, the need for community engagement, and the future of NASA’s audio programming. Katie and I discuss the success of NASA’s Curious Universe, as well as the rest of their audio portfolio, and how to inspire the next generation of space enthusiasts.

You can find Katie on LinkedIn, or you can head to NASA.gov/podcasts.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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Audioboom CEO Stuart Last on Quarterly Earnings and the Future of Podcasting

Tue, 29 Apr 2025 07:00:00 -0000

Stuart Last is the CEO of Audioboom, a leading global podcast network which supports more than 8,000 podcasters, delivers more than 100 million downloads per month, and has put more than $250,000,000 into podcasters pockets to date. He joins the podcast to discuss the future of podcasting, Audioboom’s remarkable growth, and monetization strategies for podcasters through Spotify’s Partner Program. Stuart and I also talk about the importance of prioritizing independent creators as well as consolidation across the podcast industry.

You can find Stuart on LinkedIn, and you can find your next listen at audioboom.com.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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Creating Podcasts for Kids: Lynn Kestin Sessler

Tue, 15 Apr 2025 07:00:00 -0000

How do you develop audio content for children?

Lynn Kestin Sessler is a Peabody, Webby, and Parents’ Choice Award-winning producer with extensive experience in children’s media, having worked with Nickelodeon, PBS, and Sesame Street. She joins the podcast to discuss the unique aspects of creating audio shows for kids, strategies for integrating podcasts into children’s routines, and the potential for kids’ podcasts to expand brand reach. Lynn talks about her storied career, starting as a production assistant at Nickelodeon, producing for Shalom Sesame Street, and working on the classic children’s game show Where in the World is Carmen Sandiego.

You can find Lynn on LinkedIn.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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Podcasting with Purpose: Multitude’s Amanda McLoughlin

Tue, 01 Apr 2025 07:00:00 -0000

How a former teenage YouTuber became a leader in the podcast industry.

Amanda McLoughlin is the CEO of Multitude and co-host of the podcasts Spirits, Join the Party, and Attach Your Résumé. Amanda joins the podcast to discuss the keys to long-term podcast success, the importance of community, and her transition from being a YouTuber to a podcaster in 2015. She also highlights Multitude’s mission to support indie podcasters in ad sales, production services, and sustainable business practices. Amanda and I discuss the challenges and misconceptions with video content, essential skills that independent creators should have and the value of consistent content creation. Amanda also emphasizes the importance of creators understanding the financial system in podcasting, specifically through Spotify and YouTube.

You can find Amanda on LinkedIn or at multitude.productions.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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Building a Media Empire: Ballen Studios’ Nick Witters

Wed, 19 Mar 2025 07:00:00 -0000

What does it take to manage top names in podcasting and YouTube?

Nick Witters is the CEO of Ballen Studios, the new media company best known for the MrBallen YouTube channel. Nick joins the podcast to share his insights on content creation, business growth, and strategic partnerships in YouTube, podcasting, and other media ventures. He recounts his unique career path from the U.S. Air Force to entertainment law, from working in the WME mailroom to co-founding Ballen Studios with John Allen, a former Navy SEAL known as MrBallen. Nick and I explore his role in expanding Ballen Studios from YouTube to podcasts, his challenges in transitioning between media, and his experience managing YouTube sensation Mr. Beast.

You can find Nick at ballenstudios.com or on LinkedIn.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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A Legacy Comedy Podcast Network Shifts to Video with Forever Dog’s Joe Cilio

Wed, 05 Mar 2025 08:00:00 -0000

How can you grow your podcast company in the wake of bigger media companies like Spotify?

Joe Cilio is co-founder and CEO of Forever Dog Productions, a prominent podcast production company known for alt comedy. He joins the podcast to share the origins and evolution of Forever Dog, the success of launching shows like Bowen Yang’s “Las Culturistas,” and the company’s shift to video podcasting. Joe talks about Forever Dog Productions’ success with founding drag queen network MOM, or Moguls of Media, and also failures like its gen-Z oriented network, Eve. We discuss Forever Dog’s investment in infrastructure, talent retention, and building a supportive production, marketing, and distribution environment.

You can find Forever Dog Productions at foreverdogpodcasts.com and MOM at everybodysaymom.com.

Joe is on LinkedIn at Joseph Cilio.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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Unlocking Podcast Legalities: Klaris Law’s Alexia Bedat

Wed, 19 Feb 2025 08:00:00 -0000

How can you protect the podcast that you own?

Alexia Bedat is a lawyer and partner at Klaris Law, leading its podcast and audio team. She joins the podcast to share her expert insights on the evolving legal landscape of podcasting. Alexia discusses the significance of negotiating clear contracts, especially in the growing areas of video and social media. She and I also explore protecting IP, understanding fair use, and managing legal budgets. Alexia’s transparency and in-depth knowledge provide invaluable guidance for new and experienced podcast owners.

You can find Alexia at klarislaw.com or on social media at Alexia Bedat.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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Finding Your Audience: Sounds Profitable's Tom Webster

Wed, 05 Feb 2025 08:00:00 -0000

How do you grow your podcast audience?

Tom Webster is a partner at Sounds Profitable and has spent over 25 years researching audio. He joins the podcast to discuss his new book, “The Audience is Listening.” Tom shares his insights into understanding and developing podcast audiences, He and I explore listener behaviors, the challenges of monetizing smaller shows, and what metrics should be looked at to gauge success. Tom also describes the growing trend of video content in the podcasting world.

You can find Tom at soundsprofitable.com and a print or audio copy of his book at audienceislisteningbook.com.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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Introducing The Podcast Advertising Playbook

Wed, 29 Jan 2025 08:00:00 -0000

This week on the podcast, we’re excited to share an episode from The Podcast Advertising Playbook, hosted by Heather Osgood, founder and CEO of True Native Media.

In this episode, Heather sits down with Maggie Beyer, Associate Director, Digital Media at Veritone One, to discuss the future of podcast advertising and how emerging technologies are reshaping the way brands engage with audiences. Maggie shares insights into the growing role of artificial intelligence in content creation, audience targeting, and campaign measurement.

They explore how data-driven strategies are becoming essential for advertisers looking to optimize their campaigns and improve performance. Maggie also dives into the latest trends in podcast advertising and how brands can stay ahead in this rapidly evolving space.

Listeners will walk away with insights on:

How AI is transforming podcast advertising and content creation.
The importance of data-driven strategies for effective targeting and campaign optimization.
Key trends and innovations in podcast advertising that brands need to know.

Want to hear more episodes of The Podcast Advertising Playbook? Explore the show here: https://www.podcastadvertisingplaybook.com/

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From Impact to Acquisition: Wonder Media Network Co-Founder and ACast SVP of Development Shira Atkins

Wed, 22 Jan 2025 08:00:00 -0000

What will Wonder Media Network look like after its acquisition by Acast?

Co-founder of Wonder Media Network Shira Atkins joins the podcast to discuss the history and growth of WMN and its acquisition by Acast. Shira discusses Wonder’s early challenges in monetization and distribution and how the company adapted to find success. Shira and I also talk about WMN’s mission of amplifying underrepresented voices and how that will continue at Acast. She explains how they’ve balanced mission-driven content with commercial projects, how the Acast acquisition can lead to global expansion, but will also help Acast establish a larger US footprint, and her thoughts on the collaborative spirit within the podcasting community.

You can find Shira on LinkedIn at Shira Atkins or at acast.com.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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Podcast Marketing 101 with The Podglomerate and The Webby Awards

Wed, 15 Jan 2025 08:00:00 -0000

What’s in the “secret marketing sauce” for podcasts from Netflix and PBS to hit the top of the charts, reach target audiences, and win coveted awards? Whether you’re interested in launching a podcast or want to scale up your current show’s audience growth strategy, today’s episode is for you.

Last month, The Podglomerate co-hosted a special Podcast Marketing 101 webinar with The Webby Awards, the annual competition that has been named “the internet’s highest honor” by The New York Times. This virtual event was hosted by The Webby Awards’ General Manager Nick Borenstein – who, fun fact, is the award-winning producer for the hit podcast Missing Richard Simmons! And it featured Webby Award-winning judge and our very own SVP of Marketing & Audience Development Joni Deutsch, who shared an exclusive look at The Podglomerate's tried-and-true playbook for optimized podcast publicity, marketing, cross-promotions, app features, and paid acquisition. They also discussed the science of awards submissions and how to strengthen your entry to increase the chances of bringing home a trophy.

The 2025 Webby Awards entry period closes on February 7, so be sure to get your entry in asap if you want to see your podcast recognized for being the best in its field. Head to webbyawards.com, where you can also learn more about becoming a Webby Awards judge. Tell them The Podglomerate sent you.

To find more about The Podglomerate:

– Show Page: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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The Business Side of Podcasting: Insights from Room Tone's Co-Founder Ben Riskin

Wed, 08 Jan 2025 08:00:00 -0000

Are podcast creators overlooking some business aspects of a growing industry?

Ben Riskin, co-founder of Room Tone, joins me to discuss his advisory firm, which focuses on podcasting's business development side. We explore Ben’s journey from lawyer to podcast producer to professional services. He also elaborates on Room Tone’s three tiers of strategy consulting, business development, and project representation, as well as its new subscription channel Selects, which preserves and promotes archived audio works.

You can find Ben on LinkedIn under Ben Riskin or you can head to roomtone.fm. Selects can be found on the Apple Podcast Channel or via Supportcast at selects.supportingcast.fm.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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How to Create a Podcast Interview That Doesn’t Suck Featuring Jeff Umbro, Fatima Zaidi, Jennifer Moss, Annalise Nielsen, and Quincy de Vries

Wed, 01 Jan 2025 08:00:00 -0000

In this special episode we're bringing you a panel from Podcast Movement 2024 featuring our own CEO and Founder, Jeff Umbro!

We’ve all tuned into awkward interviews – maybe the guest wasn’t prepped correctly, maybe the host went too far off-script – either way, they can be entertaining to watch, but when you’re in the hot seat it’s a completely different story.

To help make sure your podcast interview is memorable (for the right reasons), Fatima Zaidi (Founder/CEO of Quill) and her co-host Quincy de Vries (Senior Producer at Quill) brought together experts in audio – including The Podglomerate’s own Founder and CEO Jeff Umbro, as well as JAR Audio’s co-founder and Chief Creative Officer Jennifer Moss and Lower Street’s Head of Strategy and Development Annalise Nielsen – to share their tried and true tips for guest sourcing, interview prep, question planning, and promo asset creation.

Learn more about Podcast Movement at podcastmovement.com.

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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Stop Paying for Audience: Master The Power of Organic Marketing Featuring Joni Deutsch, Christy Mirabel, Lauren Passell, Pierre Bouvard, and Odile Beniflah

Wed, 25 Dec 2024 08:00:00 -0000

In this special episode we're bringing you a panel from Podcast Movement 2024 featuring our own SVP of Podcast Marketing and Audience Development, Joni Deutsch!

Paid marketing isn’t the only way to grow a show. Discover the immense value of non-paid strategies to grow your audience. Join Ausha’s Odile Beniflah and her panel of top podcast marketing experts – including The Podglomerate’s Joni Deutsch, The Podcast Academy’s Christy Mirabal, Tink Media’s Lauren Passell, and Cumulus Media/Westwood One’s Pierre Bouvard – as they reveal essential organic growth tactics that don’t cost a dime. They highlight the power of organic marketing for long-term, sustainable growth and engagement. This is your chance to learn from the best in the industry and boost your podcast to new heights. Discover how to build your podcast audience naturally and effectively, ensuring a loyal and engaged listenership.

Learn more about Podcast Movement at podcastmovement.com.

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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Introducing: Feed the Queue

Wed, 18 Dec 2024 08:00:00 -0000

In today’s episode, we’re sharing an episode of Feed the Queue, the ultimate podcast discovery podcast from Tink Media, the award-winning podcast marketing and PR company. If you’ve experienced the struggle of finding new podcasts, then you’ll love Feed the Queue! It’s a podcast dedicated to sharing new and unique podcasts with you. Each episode features a different podcast and gives you a chance to listen to a show you might not have known about before.

On this special episode of Feed the Queue, the Tink Media team held a panel discussion about the bold claims that ‘podcasting is dead’. Moderated by Wil Williams, and featuring Anne Baird, Shreya Sharma, and Lauren Passell, they share the positive and promising trends they’re seeing in the industry as podcasting evolves.

Listen to more Feed the Queue at https://tinkmedia.co/feed-the-queue

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Where to Start With Advertising Attribution in Podcasting with Pete Birsinger and Cameron Hendrix

Wed, 04 Dec 2024 08:00:00 -0000

Podcast advertising is unique in the world of advertising. Impact can be challenging to gauge and Chartable, a leading product in this space, is sunsetting.

To understand the world of ad performance and measurement now, I’m joined in this episode by Pete Birsinger, the founder and CEO of Podscribe, and Cameron Hendrix, founder and CEO of Magellan AI. Both companies measure how effective podcast ads are using prefix and pixel technology, allowing you to see how many people heard your podcast ad and how many purchased your product on a website. Pete, Cameron, and I discuss the effectiveness of podcast ads, and how Podscribe discovered a podcast download behavior issue resulting from an Apple iOS update.

To learn more about Pete and Podscribe, you can visit http://podscribe.com/ or find Peter Birsinger on LinkedIn. For more information on Cameron and Magellan AI, visit https://www.magellan.ai/ and find Cameron on LinkedIn.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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Introducing The Sound Off Podcast: Jeff Umbro

Wed, 27 Nov 2024 08:00:00 -0000

In this episode of The Sound Off Podcast, Podcast Perspectives host (and The Podglomerate's CEO/Founder) Jeff Umbro discusses his transition from book publicist to podcasting, highlighting The Podglomerate's evolution since 2017. He emphasizes the importance of podcast promotion, noting that cross-promos are effective but should not be the sole strategy. Jeff also shares his insights on video's role in podcasting, noting its potential for discovery and engagement. Additionally, Jeff addresses the complexities of monetizing podcasts, including the challenges of dynamic ad insertion and the need for fair CPMs. The conversation concludes with Jeff's plans to develop a dashboard for better data tracking and his ongoing client projects, including "Master Plan" and "A Fine Mess."

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Predictions and Retrospectives with 19 Podcast Industry Leaders

Wed, 20 Nov 2024 08:00:00 -0000

As we look towards the New Year, we’ve gathered some of the brightest minds in podcasting to reflect on a transformative year. From indie creators to network executives, our guests share their most humbling lessons, unexpected wins, and the moments that made them rethink everything. Plus, they reveal what’s keeping them up at night – and what’s getting them excited – as we head into 2025.

Guests include:

Chris Peterson of DWNLOAD Media
Fatima Zaidi of Quill Inc and CoHost
Sharon Taylor of Triton Digital
Bradley Davis of Podchaser
Amber Smith of iHeartMedia
Eric Barnett of Supporting Cast
Brady Sadler of Double Elvis
Michele Cobb of The Podcast Academy
Jessica Cordova Kramer of Lemonada Media
Matt Shapo of the IAB
Ross Adams of Acast
Will Pearson of iHeartMedia
Dusty Weis of Podcamp Media
Lisa Laporte of TWiT.tv
Odile Beniflah of Ausha
Chris Colbert of DCP Entertainment
Harry Morton of Lower Street
Bryan Barletta of Sounds Profitable
Molly Barton of Realm

Vote for Podcast Perspectives for "Best Creativity & Marketing Podcast" at The Webby Awards. Vote by April 17: VOTE HERE

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

Show Page: https://listen.podglomerate.com/show/podcast-perspectives/

Transcript: https://listen.podglomerate.com/show/podcast-perspectives

YouTube: https://www.youtube.com/@Podglomeratepods

Email: listen@thepodglomerate.com

Twitter: @podglomerate

Instagram: @podglomeratepods

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How has iHeart Reigned Supreme? with Will Pearson

Wed, 13 Nov 2024 08:00:00 -0000

How has iHeartMedia reigned supreme in podcasting?

Will Pearson, president of iHeartPodcasts, joins me to discuss how curiosity and collaboration have shaped his career and approach to creative development. From starting Mental Floss to holding executive roles at HowStuffWorks and now iHeart, we explore how Will and his team at iHeart have put the spotlight on underrepresented voices, the role that iHeart’s radio network plays in podcast development, his opinions on brand collaborations and marketing strategies, and why he makes time to co-host his show, Part-Time Genius, each week.

You can find Will on LinkedIn or you can head to iheart.com and check out their podcasts.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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The Audio Intrapreneur with Molly Barton of Realm

Wed, 30 Oct 2024 07:00:00 -0000

Are audiobooks the key to landing big-time clients like Marvel and DC Comics? My guest, Molly Barton, Realm's co-founder and CEO, has done just that. She dove into the world of audio after leaving her job at Penguin Random House to co-found Serial Box, an audio story company that reimagined what an audiobook could be. In 2021, Serial Box was rebranded as Realm, and Molly and her team are now devoted to creating podcasts for clients like Marvel and DC. We discuss her episodic approach to audiobooks, how she approaches client partnerships, and the strategy behind the acquisitions of Lipstick & Vinyl and Pinna.

You can follow Molly Barton on LinkedIn or check out Realm.fm.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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The Journey to CEO with Gretta Cohn of Pushkin Industries

Wed, 16 Oct 2024 07:00:00 -0000

Gretta Cohn, CEO of Pushkin Industries, has had a fascinating career path, from cellist for Cursive and Bright Eyes to intern at the Village Voice, to producer at WNYC and Earwolf, to founding her own company. We discuss what she's learned throughout her career, her experience founding the production company Transmitter in 2017, her feelings about the 2022 acquisition by Pushkin, and what her day-to-day has been like since her 2023 promotion to Pushkin's CEO. We also discuss the company's recent integration of podcasts and audiobooks and how she collaborates with Pushkin founders Malcolm Gladwell and Jacob Weisberg.

You can follow Gretta Cohn on LinkedIn or check out Pushkin.fm.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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The Importance of Story with Hyperfixed’s Alex Goldman

Wed, 02 Oct 2024 13:01:00 -0000

How does it feel to go from being a podcast co-host to the owner of a brand-new podcast venture? My guest, Alex Goldman, host and creator of Hyperfixed, shares his experience of taking the big leap to podcast ownership. We discuss his previous show, Reply All, how he's built his new business with a lean team, the role Supporting Cast subscribers play in story development, and why he turns to Kurt Vonnegut for inspiration.

You can listen to Hyperfixed now wherever you get your podcasts or at Hyperfixedpod.com.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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The Wild West of Podcast Development with WaitWhat’s Leital Molad

Wed, 18 Sep 2024 07:00:00 -0000

What’s the next frontier of podcasting? My guest, Leital Molad, the Head of Podcasts at WaitWhat and podcast trailblazer, has some answers. We discuss her approach to developing groundbreaking shows, like Paul McCartney’s A Life in Lyrics and A Slight Change of Plans. I also get her thoughts on AI – including her insight into WaitWhat’s Listener’s Bill of Rights in the Age of AI and their new show, Pioneers of AI.

You can find Leital Molad online at LinkedIn, and you can also find her on waitwhat.com.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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Navigating the Evolution of Ads with TWiT.tv’s Lisa Laporte

Wed, 04 Sep 2024 07:00:00 -0000

How do you create a meaningful podcast advertising campaign in today's market?

In this episode, I’m talking with Lisa, CEO of TWiT.tv. She's led the company for 16 years and has witnessed many ebbs and flows, especially when it comes to ad sales.

Lisa and I talk about the range of podcast advertising options, her approach to sales partnerships, and how the pandemic continues to impact sales. She also shares the story of how she convinced her partner to start calling “netcasts” podcasts.

You can find Lisa Laporte online. She's pretty active on Twitter and LinkedIn, and you can also find her at the TWiT.tv website.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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Panel: Community in Audio with Jemma Rose Brown, Davy Gardner, and Chioke I’Anson

Wed, 21 Aug 2024 07:00:00 -0000

Podcasts are intimate. Listening to them is often a solitary experience, and although fandoms emerge, building community within the industry can be a challenge.

In this episode, I’m talking with three guests who have extensive experience developing community in the podcast world through festivals and awards: Jemma Rose Brown, general manager of the Signal Awards; Davy Gardner, head of Tribeca Audio at the Tribeca Festival, and Chioke I’Anson, founder of the Resonate Podcast Festival. Together, we discuss how to translate audio works in physical spaces, the importance of recognition, and how they foster collaboration and inclusion at their events.

To learn more about Jemma Rose Brown and the Signal Awards, visit jemmarosebrown.com and signalaward.com. For further information on Davy Gardner and Tribeca, visit davygardner.com and tribecafilm.com/festival/audio-storytelling. More info on Chioke I’Anson and the Resonate Podcast Festival are at resonatepodfest.com and chiokeianson.com. You can find Jason on LinkedIn or Twitter.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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The Hitmaker with Wavland’s Jason Hoch

Wed, 07 Aug 2024 07:30:00 -0000

What do wrestling and podcasting have in common? Jason Hoch, who ran WWE’s digital team during the early social media days and is now a leading podcast producer.

In this episode, I talk with Jason, now the CEO and Chief Creative Officer at Wavland.

Jason and I chat about his experience at the WWE, what it was like to work at HowStuffWorks on the hit podcast Atlanta Monster, and with Taylor Sheridan on the TV adaptation of Boomtown starring Billy Bob Thornton.

To learn more about Wavland, visit wavland.media. You can find Jason on LinkedIn or Twitter.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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The Client Whisperer with Pod People’s Rachael King

Wed, 24 Jul 2024 07:30:00 -0000

The podcast industry, like all media and entertainment, is undergoing a course correction.

In this episode, I speak with Rachael King, CEO of Pod People. Rachael and I chat about podcast marketing strategies, team building advice, her latest predictions for the future, and why her first question to client has nothing to do with podcasts.

To learn more about Pod People, visit podpeople.com. Rachael is on all the socials, just Google her name.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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From Private Equity to Podcasting with Blanchard House’s Hassan Chaudhry

Wed, 10 Jul 2024 07:00:00 -0000

Storytelling podcasts are a unique subsection of podcasting, and one with many obstacles and challenges to overcome.

In this episode, I’m talking with Hassan Chaudhry, head of partnerships and strategy at Blanchard House, a UK-based independent podcast company which focuses on storytelling. Hassan is the former director of business and strategy with HBO.

Hassan and I chat about his experience at Blanchard House, his beginnings as an investment banker, his career progression at HBO, and the world of companion podcasting and its similarity to DVD extras.

To learn more about Blanchard House, visit blanchard-house.com. Hassan is on LinkedIn.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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The Power of Predictive Podcast Analytics with Flightpath’s Sean Howard

Wed, 26 Jun 2024 07:30:00 -0000

The podcast world is growing rapidly, and podcasters can fall behind without a glimpse of the future. Predictive analytics have become vital for podcasts to survive and flourish.

In this episode, I’m talking with Sean Howard, the founder and CEO of Flightpath, a predictive analytics platform for podcasting. He’s also the founder of Fable and Folly, which is a network of fiction podcasts.

Sean and I chat about his predictive dashboard, the data that goes into Flightpath, stories from Sean’s past, and hints about the podcast industry’s future.

To learn more about Flightpath, visit flightpath.fm. Sean is on LinkedIn.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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Cinematic Sound Design with Garrett Tiedemann of Campside Media

Wed, 12 Jun 2024 07:00:00 -0000

On today’s episode we’re doing something different: Chris Boniello, the Podglomerate’s VP of Production Services, is taking over the host seat to discuss the production side of podcasting. He chats with Garrett Tiedemann, Mix Engineer and Sound Designer at Campside Media.

This year, Garrett was nominated for ‘Best Production and Sound Design’ at the Ambies for his work on Chameleon: Dr. Dante. The series is hosted by Sam Mullins and follows the life of the prolific American hypnotist and fraudster, Ronald Dante.

Garrett explains how he engineered the Dr. Dante series, the challenges it posed, and the design principles he used to overcome those challenges.

You can find Chameleon: Dr. Dante wherever you get your podcasts. Garrett is on LinkedIn and Twitter @whitewhalepod. For more from Chris you can find him on LinkedIn and Twitter @ChrisBoniello.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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Bringing SEO to Podcasting with Ausha’s Odile Beniflah

Wed, 29 May 2024 07:00:00 -0000

There are many unknowns when it comes to podcast marketing. This is because ‘podcast marketers’ are often podcasters who become marketers, rather than professional marketers who got into podcasting.

In this episode, I’m speaking with someone from the latter category: Odile Beniflah, Head of US at Ausha. Ausha is a podcast hosting platform with an integrated suite of podcast marketing tools.

Odile and I chat about the essentials of podcast marketing: creating a website, social media, metadata, search engine optimization, and how Ausha was made to help podcasters with all of these things.

To learn more about Ausha you can visit ausha.co. Odile is on LinkedIn and Twitter @obeniflah.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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The State of Acast with CEO Ross Adams

Wed, 15 May 2024 14:30:00 -0000

Since its founding in 2014, Acast has become a global, publicly-traded company. Their business has touched many facets of the podcasting landscape – from building a hosting platform used by more than 125,000 podcasts to acquiring companies like Pippa, RadioPublic, and Podchaser. Acast also launched and shuttered its own app.

In this episode, Acast’s CEO Ross Adams joins me to discuss the company’s history, their strategy moving forward, and how Acast has become the podcast company with the most global downloads, according to Podtrac.

To learn more about Ross you can find him on LinkedIn.

I’m on all the socials @JeffUmbro.

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

Learn more about your ad choices. Visit megaphone.fm/adchoices

Should Podcasters Care About the IAB?

Wed, 01 May 2024 07:30:00 -0000

The Interactive Advertising Bureau (IAB) can be a confusing organization for the podcasting industry. They’re an influential player that many recognize by name, but it's not often clear to the everyday podcaster what they actually do.

The IAB’s main objective is to develop and establish the ‘rules and regulations of podcasting’ – namely determining how we measure key metrics within the industry, such as 'what is a download'. The determinations that they make can have enormous trickle-down effects in the industry.

In this episode I speak with the IAB Director of Audio and Video Matt Shapo, who walks me through the intricacies of the organization's mandates. Matt explains how the IAB’s rules get made, what their goals are for podcasting, and why everyone in the industry should care about what they do.

To find more about the IAB’s role in podcasting, you can visit iab.com/podcasts. You can find Matt on LinkedIn.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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Mission-Driven Development with Wonder Media Network’s Emily Rudder

Wed, 17 Apr 2024 07:30:00 -0000

Wonder Media Network was founded in 2018 to “introduce empathy into politics, business, and culture.” Since then, they’ve grown into a sizable independent network, creating award-winning originals and branded series for clients.

To walk me through the secrets to Wonder Media’s success, I talk with their Head of Development, Emily Rudder. Emily has been at Wonder since 2019, and has held a variety of roles from production to marketing. Emily shares Wonder Media’s history, her approach to development for shows at all stages, and the network's monetization strategy in 2024.

To find more from Wonder Media Network you can visit their website wondermedianetwork.com. You can find Emily online on LinkedIn or Twitter @EmRuddz.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

Learn more about your ad choices. Visit megaphone.fm/adchoices

Slate’s Most Profitable Year Ever with VP of Audio Alicia Montgomery

Wed, 03 Apr 2024 07:30:00 -0000

The 27-year-old Slate Magazine just had its most profitable year ever, and it credits podcasting for much of its success. Slate has been publishing podcasts since the 2005 launch of Political Gabfest, and they’ve built on that success ever since. Today, they have dozens of successful shows, a thriving subscription business in Slate Plus, and they recently acquired Death, Sex & Money from WNYC.

To learn how Slate achieved this, I’m chatting with Alicia Montgomery, their Vice President of Audio. Alicia was a public radio veteran before moving to Slate in 2020, where she now leads their content strategy. Alicia walks me through Slate’s history in podcasting, the strategy which led them to this moment, and their future in audio.

You can find Alicia online on LinkedIn and Twitter @AMontgomery_998. For more from Slate you can visit their website slate.com where they have all their print and audio content.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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Building a Podcasting Cooperative with Maximum Fun CEO Bikram Chatterji

Wed, 20 Mar 2024 07:30:00 -0000

In March of 2023 the podcast agency Maximum Fun announced the company would convert to a worker-owned model. At the same time, Maximum Fun’s founder, Jesse Thorn, would be stepping down as CEO after nearly 20 years at the company (though would still work at MaxFun).

On this episode, I'm checking in with their current CEO Bikram Chatterji to see how things are going. Bikram and I discuss why the company made this move, what it means to be a worker-owner, and the implications that the new model has on Maximum Fun’s business and Culture.

For more from Maximum Fun you can visit their website maximumfun.org. Between March 18 and March 29, 2024 they are running their annual listener fund drive. If you’re interested in donating you can visit maximumfun.org/join. You can find Bikram on LinkedIn or Twitter @chattbot.

I’m on all the socials @JeffUmbro

If you want to learn more about Maximum Fun and other cooperatives in podcasting:

MaxFun’s website: https://maximumfun.org/co-op/

Recode Media podcast with Jesse Thorn: https://open.spotify.com/episode/2mdaW9qFFpr4nrvyyA36is

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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Tenderfoot TV in 2024 with CEO Donald Albright

Wed, 06 Mar 2024 08:30:00 -0000

Since the launch of Up and Vanished Season 1 in 2016, Tenderfoot TV has steadily grown into one of the most impactful companies in the podcast industry.

To explain how Tenderfoot TV got to where it is today, CEO Donald Albright joins me to talk about Tenderfoot’s unique approach to podcast marketing, how they leveraged the success of Up and Vanished to develop partnerships across the industry, and how they’re measuring success in 2024.

You can find more from Tenderfoot TV at their website tenderfoot.tv and check out the Season 4 of Up and Vanished wherever you get your podcasts. Donald is on LinkedIn and Twitter @dalbright03.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

Learn more about your ad choices. Visit megaphone.fm/adchoices

The Bull Case for Podcasting with DWNLOAD Media’s Chris Peterson

Wed, 21 Feb 2024 08:00:00 -0000

Chris Peterson is betting big on the podcast industry in 2024. The ex-iHeart executive founded DWNLOAD Media, a podcast roll-up aimed at buying and operationalizing existing podcast companies to compete with the giants in the space. He’s currently in the early stages of development, pitching investors and audio companies on the idea.

To promote his venture, Chris recently released the 2024 DWNLOAD Report, a white paper arguing that podcasting is undervalued and will continue to grow. Chris and I dive deep into the arguments he makes in the report, clarifying why he’s so bullish on podcasting, and how DWNLOAD media would help create a sustainable and thriving industry.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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Running a Small but Mighty Podcast Operation with Podcamp Media’s Dusty Weis

Wed, 07 Feb 2024 08:00:00 -0000

Today I’m chatting with Dusty Weis, Founder and President of the B2B podcast production company Podcamp Media. Podcamp is a small but mighty firm based in Wisconsin. They largely works with companies, brands, and trade associations also based in the Midwest. Dusty does for brands what typically takes a whole team – from conceptualizing to producing shows for his clients.

Dusty's background is in radio, where he began his career as a journalist and producer. He saw firsthand how the industry weathered the enormous contraction caused by the 2008 crash.

Dusty walks me through his history in the radio industry and what podcasters can learn from it. We also chat about why he moved into B2B podcasting, his approach to production, and how he leverages his original show Lead Balloon to bring in new business.

To find more from Dusty you can visit podcampmedia.com, follow him on Twitter @dustyweis, and check out his original series Lead Balloon, a podcast about PR disasters.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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QCODE Media’s Steve Wilson on Bringing “Prestige” to Fiction Podcasts

Wed, 10 Jan 2024 08:00:00 -0000

The antiquated radio drama is making a comeback, now rebranded as “fiction podcasts,” and agencies like QCODE Media are leading the way in making these shows marquee programming. Their production is up there with the best, the artwork has the iconic look of an HBO original, and they’ve cast A-list Hollywood stars like Rami Malek, Kerry Washington, and Matthew McConaughey, to name a few.

To find out why and how QCODE is investing big on fiction podcasts, today I’m chatting with their Chief Strategy Officer, Steve Wilson. Steve is a veteran of the podcast industry. He spent 15 years at Apple, where he was one of the first (and for a time only) employees at Apple Podcasts. In 2020 he moved to QCODE where he now directs their strategy.

On this episode Steve walks me through what production looks like in the fiction podcasts space, the opportunities presented to the genre via derivative IP, and his take on the state of the industry. To find more from QCODE you can visit their website qcodemedia.com. You can find Steven on Twitter @StephenWilson.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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The State of the Audiobook Industry

Wed, 03 Jan 2024 08:00:00 -0000

Today we’re shifting our focus away from podcasts and toward its sister industry: audiobooks. While the explosive growth of podcasting has dominated headlines in the audio world, the audiobooks market has slowly and steadily grown alongside it. Today, the international audiobook industry can claim $5 billion in revenue, while podcasting boasts around $2 billion.

So how did this happen? What can we in podcastland learn from our colleagues in audiobooks? And how will the two industries blend and collaborate in the future? To cover all this today we have a panel from all levels of the audiobook industry:

– Michele Cobb, Publisher of AudioFile Magazine, a publication which reviews audiobooks. She’s also the Executive Director of the Audio Publishers Association (APA).

– Landon Beach, an independent author who’s worked with narrators Scott Brick and Suzanne Elise Freeman to adapt his novels into audiobooks. His most recent titles are Blue Hour Sanction and Narrator.

– Sean McManus, President of Dreamscape Media, an independent audiobook publisher. He’s also the president of the APA.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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Double Elvis’s Brady Sadler and the Business Behind Disgraceland

Wed, 20 Dec 2023 08:00:00 -0000

Music and podcasting, in many ways, are a natural combo. Today, they’re often even consumed on the same platform. The music podcast subgenre is brimming with opportunity for interesting new collaborations, formats, and technologies. The result: this niche within podcasting is producing some of the most innovative projects out there.

Today I’m chatting with Brady Sadler, co-founder and CEO of Double Elvis, a podcast agency at the forefront of this subgenre. Brady co-founded Double Elvis with his partner Jake Brennan, host and producer of the hit Disgraceland. Now they and their team produce a suite of shows about the music industry and pop culture.

On this episode we get into the mechanics behind Double Elvis’s production, how they approach co-productions, and the unique challenges and opportunities of making podcasts about popular (and very legally protected) music.

To see what Brady and Double Elvis are working on you can check out their website doubleelvis.com

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

Learn more about your ad choices. Visit megaphone.fm/adchoices

Why Audacy’s Jenna Weiss-Berman is Optimistic About the Podcast Industry

Wed, 13 Dec 2023 08:00:00 -0000

2023 has been a tough year for a lot of people in the podcast industry. Years of investment in the space looks to be slowing down, and dozens of companies are reeling because of it. It’s clear to most that the business side of podcasting will have to be more intentional moving forward.

To discuss this transition, I’m speaking with Jenna Weiss-Berman, Head of Podcasts at Audacy. Jenna has seen it all in podcasting, from her beginnings in public radio, to co-founding the wildly successful Pineapple Street Studios, and now working as the Head of Podcasts at one of the largest global audio distributors. Her voice carries a lot of weight in the industry.

Despite some of the rough indicators we’re seeing, Jenna maintains an optimistic vision for the industry. Like me, she loves podcasts, and in her senior position is finding ways to make them sustainably and at-scale. In our conversation she explains how she’s going about that, the challenges in doing so, and what a sustainable podcast industry could look like.

To find more from Jenna you can find her on Twitter @WBJenna or see what she’s up to at Audacy at audacy.com.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

Learn more about your ad choices. Visit megaphone.fm/adchoices

Studio Ochenta CEO Lory Martinez on Adapting Podcasts for an International Market

Wed, 06 Dec 2023 08:00:00 -0000

Like the rest of the world, podcasting is becoming a global business. However here in the Anglophone world, we don’t hear much about what’s going on in other podcasting markets like LATAM, India, China, let alone create content to serve these markets.

Folks like Lory Martinez, founder and CEO of Studio Ochenta, are here to help bridge that gap. Studio Ochenta is a multilingual podcast agency currently operating in 27 languages, both creating original series and working with clients on adaptations.

In our conversation Lory and I cover a lot of ground: how her team “adapts” shows rather than “translating them,” the state of podcasting in some of the major language markets, and why the English-speaking podcast world should be paying attention to all this.

To check out what Lory and her team are up to, you can visit their website ochentastudio.com.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

Learn more about your ad choices. Visit megaphone.fm/adchoices

Magnificent Noise’s Eric Nuzum on Covering Audio as an Industry Insider

Wed, 29 Nov 2023 08:00:00 -0000

Eric Nuzum has been on the front lines of the audio industry for more than 20 years. He was the man who helped NPR move into the podcast space, before heading to Audible to lead their original podcast development. Today, he is a co-founder of Magnificent Noise, a boutique production agency for huge brands. On top of his production and consulting work, he also writes about the audio industry in his newsletter, The Audio Insurgent.

Eric and I chat about his coverage of the audio industry, his thoughts on the state of broadcasting and podcasting, and how he and his team at Magnificent Noise produce award-winning shows for their clients.

To find more about Magnificent Noise you can visit their website magnificentnoise.com. You can also follow Eric’s newsletter The Audio Insurgent on Substack.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

Learn more about your ad choices. Visit megaphone.fm/adchoices

Quill and CoHost’s Fatima Zaidi on the Future of Distributing Branded Podcasts

Wed, 15 Nov 2023 08:00:00 -0000

How do you reach your target audience? While this is a challenge for all podcasters, it’s especially important in the branded podcast space, where it’s often not always obvious who your listener is, let alone how to make a show they’d want to listen to.

Quill and CoHost founder and CEO Fatima Zaidi is tackling this challenge. Quill is a branded podcast agency that produces, distributes and markets shows for Fortune 500 companies. CoHost is a podcast hosting platform (and recently a prefix) that provides analytics specifically designed for brands.

To learn more about CoHost you can visit their website cohostpodcasting.com and you can find Quill at quillpodcasting.com. You can find Fatima on Twitter @zaidiafatima.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

Learn more about your ad choices. Visit megaphone.fm/adchoices

Sounds Profitable’s Bryan Barletta on Building an Audio Industry

Wed, 08 Nov 2023 08:00:00 -0000

As the podcast space grows, it’s becoming clear that many in the audio industry are not on the same page about a few key things: standard rules and regulations, how we measure success, even basic terms and definitions.

In 2020 Bryan Barletta founded Sounds Profitable – a company committed to setting the course of the audio business by creating free educational materials, research, and connecting different players in the industry. Today I’m chatting with Bryan about what they’ve been up to recently, what exactly the “future of the audio business” should look like, and relevant changes in Apple Podcasts from iOS 17.

To learn more about Sounds Profitable and sign up for their industry newsletters, you can find them at soundsprofitable.com

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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Lemonada Media CEO Jessica Cordova Kramer on the State of the Network

Wed, 01 Nov 2023 07:00:00 -0000

Lemonada Media launched as a brand new podcast network with just one show in 2019. Just four years later, they've grown into a network of nearly 50 podcasts known for pumping out audio hits – Wiser Than Me with Julia Louis-Dreyfus, Last Day, Believe Her, and more. Keen observers will also notice their innovative partnerships, like the Lemonada Book Club made in collaboration with Apple Books.

Today I’m checking in with Lemonada’s co-founder and CEO Jessica Cordova Kramer about the state of the network, their strategies for making audio hits, and her thoughts on the industry at large.

To find more from Lemonada Media you can visit their website lemonadamedia.com or find them on all the socials at Lemonada Media.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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HubSpot’s Jonathan Barshop on Podcast Growth and Doing Video Right

Wed, 25 Oct 2023 07:00:00 -0000

In 2021 HubSpot made a surprising move to acquire The Hustle, a newsletter along with the My First Million podcast. The Hustle and MFM eventually became the base of what today is the HubSpot Podcast Network, an audio unit within HubSpot aimed at funneling sales towards their other more lucrative products. The network has greatly expanded over the last two years, today boasting dozens of shows and millions of monthly downloads.

One of the players helping the network’s meteoric growth is Sr. Growth Marketer Jonathan Barshop. On Twitter, Jonathan constantly shares the ways he’s growing the shows on the HubSpot Podcast Network– from relatively novel approaches like listener giveaways to tried-and-true cross-promotional strategies.

On this episode Jonathan and I get deep into how he’s thinking about podcast growth. We also spend some time chatting about video podcasting, an area where HubSpot is seeing a lot of success.

To find more from Jonathan you can follow him on Twitter @bar5hop, where he shares some incredibly useful insights on podcast growth.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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iHeartMedia’s Amber Smith on What is Ruby?

Wed, 18 Oct 2023 07:00:00 -0000

This year the podcasting giant iHeartMedia launched a new division called Ruby, which works exclusively to create and amplify podcasts for brands. To understand why iHeart made this move and what Ruby is up to, today I’m chatting with Ruby’s Director of Audience Development, Amber Smith.

Amber has an eclectic background in the audio world, working as a producer at SiriusXM and a manager of podcast partnerships at Pandora after SiriusXM acquired the platform, all before landing in audience development at iHeartMedia. Today, she works to grow iHeart’s branded content, which includes shows from huge companies like Max, IBM, Mattressfirm, and many more.

To learn more about what Ruby is doing you can visit their website ruby.iheart.com. You can find Amber on LinkedIn.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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Media War & Peace’s Evan Shapiro on Podcasting in the Media Universe

Wed, 11 Oct 2023 07:00:00 -0000

Evan Shapiro writes the newsletter “Media War and Peace” where he maps out the state of the media industry using data visualization models. He’s also a professor at NYU and used to work in podcast and television development at IFC Sundance and NBC Universal’s Seeso.

This background allows him to have a comprehensive view of the podcast industry from a global perspective, and how it’s situated in the broader media environment. It also allows him to know from experience how to make a successful and sustainable podcast. This all made for a really interesting conversation with Evan, where we unpack his career and what it’s taught him about the audio industry at large.

You can find more from Evan online at his Substack: Media War & Peace. He’s very active on LinkedIn, andmakes a podcast with his daughter, Jamie Shapiro, called Cancel Culture.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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DCP Entertainment’s Chris Colbert on How Podcasting Can Move Past Lip Service

Wed, 04 Oct 2023 07:00:00 -0000

In 2017 after stints at SiriusXM and Audacy, Chris Colbert founded his own podcast agency, DCP Entertainment. DCP defines itself as a media platform for underrepresented voices, including people of color, women, the LGBTQ+ community, and other overlooked communities. Fast forward to today and DCP works with some of the biggest brands in the world, including State Farm, Dell, Acast, and creates some of the largest shows in the industry.

In this episode, we chat with Chris about why he left his senior position at SiriusXM, the very concrete ways in which DCP elevates underrepresented voices in the podcast industry, and the ways that DCP is innovating in the podcast space.

To learn more about DCP and what they’re working on you can visit them at www.dcpofficial.com. You can find Chris on LinkedIn where he is very active.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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Alex Goldman, Amrita Khalid, and Rachael King on the Past, Present, and Future of the Podcast Industry

Wed, 27 Sep 2023 07:00:00 -0000

Is the podcast industry at the end of an era? The beginning of a new one? Or are we just seeing the natural ups and downs of a developing market? Today’s episode collects a panel of industry experts to weigh in on this discourse by taking a step back and looking at the entire podcast industry through its past, present, and future.

The panel includes:

– Amrita Khalid, reporter at The Verge and writer at Hot Pod, one of the largest newsletters covering the audio industry.

– Alex Goldman, formerly a producer and co-host of Gimlet’s Reply All, now a freelancer spending a lot of time thinking and writing about the state of the industry.

– Rachael King, CEO and founder of Pod People, a full-service podcast production agency.

Jeff is on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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The Washington Post's Lillian Cunningham: From "Presidential" to "Field Trip"

Wed, 20 Sep 2023 07:00:00 -0000

The Washington Post’s Lillian Cunningham produced, wrote, and hosted one of the Washington Post’s first podcasts: Presidential, a series about the history of the American presidents. Despite the show being Lillian and The Post’s first audio project, it was an immediate hit. Since then, Lillian has gone on to produce and host three more narrative series for The Post, including Constitutional, Moonrise, and most recently Field Trip, a series about the messy past and uncertain future of America’s national parks.

In this episode, Jeff speaks with Lillian about Field Trip and how she goes about telling the sweeping stories, how The Post’s audio unit has developed since Presidential, and the current landscape of history podcasting. As a bonus, we also hear some audio from a 2017 interview Jeff conducted with Lillian for another podcast.

To find more from Lillian, you can go to her website https://lilliancunningham.com or find her podcasts Presidential, Constitutional, Moonrise, and Field Trip wherever you get your podcasts. I’m on Twitter @JeffUmbro

The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or looking to bring a popular show to the next level, we offer what you need.

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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All Things Comedy's Russell Weissman on Operationalizing a Podcast Network

Wed, 13 Sep 2023 07:00:00 -0000

In 2017 Russell Weissman joined All Things Comedy as an early employee, and was recently promoted to COO. He’s been a key figure in guiding the company’s growth. Today All Things Comedy is one of the largest podcast networks in the world, and by any measure can be considered a media company that spans well beyond podcasting. And yet! They still maintain the original indie / co-op foundation the company was founded on.

Russell and I cover a lot of ground in this conversation, including All Things Comedy’s approach to working with artists and developing IP, how to develop a brand identity for a media network with dozens of shows, and the current role podcasting plays in the lives of comedians.

To learn more about All Things Comedy you can find them at allthingscomedy.com. You can reach out to Russell on LinkedIn.

I’m on all the socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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Podchaser's Bradley Davis on Building the IMDB of Podcasts

Wed, 06 Sep 2023 07:00:00 -0000

Back in 2017 Bradley Davis and a small team founded Podchaser, a company that has since become a leading database for podcast discovery – it’s widely been called the “IMDB of podcasting.”

Jeff and Bradley discuss Podchaser’s use-cases for podcast listeners and producers, the so-called “podcast discovery problem,” and Acast’s 2022 acquisition of the startup.

You can learn more about Podchaser at https://www.podchaser.com/ and find Bradley on Twitter @beradleydavis.

Jeff is on social @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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NHPR's Rebecca Lavoie on An Opportunity for Public Radio

Wed, 30 Aug 2023 07:00:00 -0000

Recently there’s been a lot of chatter around the public radio in podcasting discourse. Joining Jeff to break it all down is Rebecca Lavoie, Director of On-Demand Audio at New Hampshire Public Radio. Rebecca has been with NHPR for 10 years, but is also familiar with the commercial side of the industry through her work with Netflix and Partners in Crime Media, the audio company she runs with her husband.

Rebecca breaks down how the public radio space works: how stations make money, their relationship with NPR, and most importantly: why they might be uniquely positioned to make industry-leading podcasts.

You can find Rebecca @reblavoie on Twitter or check out The 13th Step and Bear Brook Season 2 wherever you get your podcasts.

Jeff is on all socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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Lower Street's Harry Morton on A New Kind of B2B Podcasting

Wed, 23 Aug 2023 07:00:00 -0000

For many, “B2B podcasting” conjures up some bleak images: 45-minute pitches on a vaguely defined product, buzzword-filled conversations in an exec-filled Zoom call, or the dreaded infomercial-style podcast. Here to change that is today’s guest, Harry Morton. In 2017, Harry founded Lower Street Media, a podcast services company for enterprise companies, agencies and startups. Lower Street produces award-winning podcasts for brands of all sizes.

Jeff and Harry chat about what actually makes podcasts an effective marketing tool, the lessons he’s learned from traditional narrative shows, and how Lower Street markets itself in a crowded landscape of podcast agencies.

You can find Harry @podcastharry on Twitter or on LinkedIn where he’s very active.

Jeff is on all socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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Supporting Cast's Eric Barnett on Monetizing Audio: Ads, Subscriptions, and Audiobooks

Wed, 16 Aug 2023 07:00:00 -0000

While most podcasters rely on advertising to fund their operations, a successful strategy isn’t always guaranteed. In recent years many podcasters have tried to focus on alternative revenue streams, such as premium subscription feeds.

Eric Barnett is here to walk us through these alternatives. Eric is the Director of Sales and Marketing at Supporting Cast, a company that provides subscription platforms for some of the biggest players in the audio world – NPR, Wondery, Pushkin, etc. He spends his days working with these partners to ensure that Supporting Cast provides them with a subscription platform perfectly tailored to their audience.

Before coming to Supporting Cast, Eric spent 7 years engrossed in the audiobook market at Findaway, an audiobook distribution platform that was recently acquired by Spotify.

In this conversation, we cover the different subscription models Supporting Cast uses, how creators succeed with premium subscriptions, and the recent integration between audiobooks and RSS technology.

If you want to learn more about Supporting Cast visit their website www.supportingcast.fm.

You can reach out to Eric at eric.barnett@supportingcast.fm.

Jeff is on all socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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Triton Digital's Sharon Taylor on What Podcast Hosting Companies Actually Do

Wed, 09 Aug 2023 07:00:00 -0000

The RSS feed is now a 20 year-old technology, and has remained largely static in that period – a simple way to distribute audio on the internet. But with constantly evolving methods of distribution, analytics, and monetization in the fragmented podcast ecosystem, it’s become increasingly difficult to create all-in-one solutions for creators to host their podcasts. To parse the challenges of keeping RSS up-to-date in a fast-moving industry, I’m speaking with my friend Sharon Taylor.

Sharon is the SVP Podcast Strategy & Product Operations at Triton Digital, where she oversees Omny Studio. With over 65,000 podcasts and billions of monthly downloads, Omny is one of the largest podcast hosting platforms in the world. Omny is a platform specifically tailored for the enterprise podcast market, meaning they work with some of the biggest audio distributors in the world – Cumulus, Audacy, CNN, All Thing Comedy, Warner Media, and many more.

Omny is owned by the digital audio technology company, Triton Digital, which itself has been nested under the iHeartMedia umbrella since its 2021 acquisition.

In our conversation, Sharon and I discuss how modern hosting platforms work under the hood, the (very exciting!) regulations and standards around measuring user data, and how platforms like Omny stay competitive in a crowded market.

If you want to learn more about Omny Studio or Triton Digital, you can find them at www.OmnyStudio.com or www.TritonDigital.com. Triton is also on social media @TritonDigital (X, LinkedIn, Facebook) or @Triton_Digital (Instagram).

You can find Sharon Taylor on LinkedIn.

Jeff is on all socials @JeffUmbro

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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Introducing Podcast Perspectives

Thu, 27 Jul 2023 13:28:00 -0000

Podcast Perspectives helps you understand the ever-changing podcast industry. Hosted by Jeff Umbro, founder and CEO of The Podglomerate, a podcast services agency focused on production, audience growth, and monetization for some of the biggest podcasts in the world, this show speaks to leaders in the podcast space through longform interviews and panel discussions. The goal is to walk through not only the important news and issues of the day in the podcast landscape, but also to go deep on the topics that podcasters need to know today.

Produced by The Podglomerate.

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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