Next Generation Design

Bringing New Innovations to Market with Maestro Product Design

Tue, 01 Apr 2025 09:00:00 -0000

How do you create world-class products that seamlessly blend form, function, and user experience? What role do experience-driven design, sustainability, and digital twin technology play in shaping modern product design?

In this episode of the Next Generation Design Podcast, host Greg Arnot sits down with Joe Moak, Founder and Chief Engineer at Maestro Product Design and Senior Product Architect at Meta. Together, they explore the intricate world of experience-driven product design, the evolution of engineering tools, and the balance between innovation and manufacturability.

Joe shares his journey from a curious young engineer inspired by a Sony Handycam to leading groundbreaking design projects at Apple and beyond. He discusses how Maestro helps clients across industries—from consumer products to medical devices—achieve high-quality, high-volume production while staying true to their design vision.

They also dive deep into the power of Siemens NX, the role of digital twins in product development, and how new technologies like immersive design are revolutionizing the way engineers approach problem-solving.

Whether you're a seasoned engineer, a product designer, or just fascinated by the future of design and manufacturing, this episode is packed with insights that will expand your perspective on the next era of engineering.

What You’ll Learn in this Episode:

What is Maestro Product Design, and how does it approach engineering? (1:30)
The balance between design vision and manufacturability (5:40)
How Joe was introduced to CAD and NX (8:15)
Advice for new CAD learners (8:50)
The experience-driven design process at Maestro Product Design (10:35)
The benefits of leveraging NX CAD at Maestro (12:55)
How will industrial design, product development, and sustainability evolve? (20:10)
Trends in the evolution of industrial design and product development (24:10)
Advice for aspiring engineers and startup founders (25:40)

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Enabling Sustainability With Digital Twins

Tue, 18 Mar 2025 09:00:00 -0000

Prioritizing sustainability is crucial to the future of our planet. For Siemens Digital industries, a core element of that strategy is to empower people from within the company to think about sustainability as a part of their everyday work, whether they're working in a procurement department or designing the next release of software.

Join me, Greg Arnot, on this episode of Next Generation Design. Today, I welcome Eryn Devola, the Head of Sustainability for Siemens Digital Industries to talk to us about the various sustainability initiatives underway.

In this episode, you will learn about why we as consumers should care about sustainability, collective intelligence, and why the concept of customer zero is so important.

What You’ll Learn in this Episode:

The shifting trends in sustainability (04:36)
What Siemens is doing to help their customers develop more sustainable products (08:28)
How regulations affect Siemens customer sustainability, goals, and strategy (14:22)
Siemens’ strategy to ensure sustainability is a focus in academic engineering education (15:41)
How the digital twin can help companies meet sustainability requirements (17:06)

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Driving Sustainability in Design: Insights from Nexpirit and Phoenix Contact

Tue, 04 Mar 2025 10:00:00 -0000

How can sustainability become an enabler rather than a burden? What role does digital transformation, lifecycle management, and environmental data play in modern product design?

In this episode of the Next Generation Design Podcast, host Greg Arnot speaks with Lucas Dann, Mechanical Engineer & Managing Director at Nexpirit, and Lennart Gorholt, Senior Project Manager at Phoenix Contact Group. Together, they explore how sustainability can be seamlessly integrated into the design process, how companies can leverage Siemens’ NX and Teamcenter to track and optimize environmental footprints, and why waiting for "perfect data" is no longer an excuse to delay action.

Lucas and Lennart share insights into how digital tools empower engineers to measure sustainability impacts early in product design, how Phoenix Contact developed an automated system for CO₂ footprint calculations, and the real-world impact of shifting sustainability efforts "left" in the design cycle.

Whether you're an engineer, product designer, or business leader, this episode will change how you think about sustainability in the context of digital design and lifecycle management.

What You’ll Learn in this Episode:

What Nexpirit does and how it integrates sustainability into PLM (07:00)
How Phoenix Contact balances sustainability, cost, and technical requirements (11:25)
How to integrate product design with sustainability (14:00)
The value of NX Sustainability Impact Analysis for product design (15:15)
How Nexpirit was involved in the development of the NX Sustainability Impact Analysis product (21:05)
How does Phoenix Contact handle the calculation of environmental product declarations? (26:10)
Future Technologies in sustainable development (30:55)
How Phoenix Contact empowers employees to make sustainability a daily priority (37:25)
Practical steps for startups and small businesses to integrate sustainability into product design (41:55)

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Digitalizing the Construction industry with Building Information Modeling (BIM)

Tue, 18 Feb 2025 10:00:00 -0000

Building information modeling—or BIM—is a collaborative process that is changing the way construction projects are planned, built, and operated. Within the commercial real estate industry, it creates the perfect foundation for building a Digital Twin.

Join me, Greg Arnot, your new host of Siemens Next Generation Design. Today, I welcome Thomas Reimann, Innovation Technology and Sustainability Expert at Siemens Real Estate and Derek England, NX Product Manager at Siemens Digital Industries Software to discuss integrating the BIM model with shop floor layout.

In this episode, you will learn more about the power of collaboration with BIM, how Siemens Commercial Real Estate incorporates Digital Twin technology, and what we can look forward to seeing in the future with regards to integrating virtual reality into the BIM workflow.

What You’ll Learn in this Episode:

How Siemens Commercial Real Estate utilizes BIM (03:44)
An overview of the BIM and shop floor design and collaboration workflow (06:10)
The challenges that have arisen connecting BIM and mechanical CAD (07:25)
What has been learned from the SRE collaboration (22:14)
Siemens’ plans to improve NX for BIM collaboration (23:14)

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Voyaging to the moon: Rocket design with Firefly Aerospace

Tue, 04 Feb 2025 11:00:00 -0000

How do you design a rocket capable of reaching the moon? What role do AI and sustainability play in shaping the future of aerospace?

In this episode of the Next Generation Design Podcast, host Greg Arnot interviews Morgan Feanny and Drew Summers, two engineers from Firefly Aerospace, to explore the exciting world of rocket design and space transportation.

Morgan and Drew from Firefly Aerospace take us behind the scenes of their design process—from whiteboard sketches to fully engineered rockets. Learn how they leverage advanced tools like Siemens’ NX and Teamcenter to iterate quickly and bring complex structures to life.

They also reveal their thoughts on the role of AI in aerospace engineering, the significance of sustainability in rocket development, and the push for reusable rockets to lower costs and minimize environmental impact. The engineers also share insights on the future of space travel, the challenges of scaling rocket designs, and how the private space sector is driving a new era of exploration.

Whether you're an aerospace enthusiast or curious about the intersection of design and technology, this episode is packed with insights that will fuel your imagination about the next frontier.

What You’ll Learn in this Episode:

What is Firefly Aerospace, and what do they do? (1:05)
Using CAD software and Siemens NX in aerospace design (6:50)
What are the challenges engineers face daily in the design process at Firefly Aerospace? (11:15)
The future of sustainability in aerospace design and engineering (26:35)
The future role of the industrial metaverse and immersive engineering in rocket design (34:15)
How does Firefly Aerospace use AI in the design process (38:40)
What does the future of design look like? (43:35)

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Digital Engineering Modular Aircraft at AERALIS

Tue, 21 Jan 2025 11:00:00 -0000

AERALIS is an innovator in the military jet market working toward developing the world's first modular military aircraft system. With one common core fuselage in combination with different wing, engine, power plant pod, empennage, and cockpit configurations, an AERALIS aircraft is able to fly different missions and have different performance characteristics with a single system.

Join me, Greg Arnot on this episode of Next Generation Design. Today, I welcome two AERALIS engineers to the show: Charlie Jones, Digital Lead and Digital Program Manager and Callum Watson, Lead PLM and Design Tools Engineer.

In this episode, you will learn more about how the aerospace industry is growing and evolving at an incredible rate, how AERALIS implements its AERSIDE philosophy, and the “secret sauce” for AERALIS when it comes to overcoming design challenges.

What You’ll Learn in this Episode:

The importance and usefulness of the Digital Thread (06:43)
The advantages of Model Based System Engineering (09:50)
How AERALIS utilizes Siemens digital tools (12:46)
A breakdown of the design process at AERALIS (17:07)
Some of the design challenges currently facing the aerospace industry (18:53)

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Designing Formula SAE Cars with Rensselaer Motorsport

Tue, 07 Jan 2025 11:00:00 -0000

Rensselaer Motorsport is an engineering club at Rensselaer Polytechnic Institute in Troy, New York made up of a group of dedicated students who attend weekly meetings to help engineer, conceive, design, and fabricate formula-style cars.

Join me, Greg Arnot, on this episode of Next Generation Design. Today, I welcome Elliot Wilk and Levi Hlavac, two dual-major aerospace and mechanical engineering students at RPI that are part of Rensselaer Motorsport.

In this episode, you will learn how members of Rensselaer Motorsport manage a balance between their coursework and the demands of the club, why CAD is such an incredibly important tool for them, and how NX aids in their complex design process.

What You’ll Learn in this Episode:

The challenges faced when getting cars from concept to finished product (06:31)
Why Rensselaer Motorsport chose NX as their CAD software of choice (12:04)
Why design-integrated simulation so important in the racing and automotive industry (19:49)
The importance of using connected software products like NX and Simcenter simulation (21:33)
Advice for those who are just starting out learning CAD (25:47)
How AI and the quest for sustainability might influence the future of automotive design (29:41)

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Driving Innovation with SaaS: NX X for Product Design

Tue, 17 Dec 2024 10:00:00 -0000

SaaS is here to stay!

Since 2017, the SaaS (Software as a Service) industry has expanded by more than 500%, with projections estimating the global market will reach around ten trillion dollars by 2030.

The rise of SaaS has been nothing short of revolutionary in the tech industry. Over the past decade, businesses of all sizes have embraced SaaS solutions to streamline operations, reduce costs, and scale more effectively. Looking ahead, the momentum shows no signs of slowing down. This growth reflects not just the technological advancements but also the evolving needs of modern businesses, as SaaS continues to play an increasingly integral role in the digital transformation of organizations worldwide.

In this episode, Greg Arnot interviews Tom Spangler, a Product Marketing Manager from Siemens, to discuss the transition to Software as a Service (SaaS), the cloud, and the benefits of Siemens’ NX X solution. Tom provides in-depth insights into how cloud technology impacts design software, the advantages of using SaaS, and why Siemens is embracing this future-forward approach. They also dive into NX X's user-centric features, licensing options, and its unique advantages over traditional on-premises solutions.

What You’ll Learn in this Episode:

What is SaaS, cloud streaming, and cloud licensing? (02:00)
What challenges are driving companies to the cloud, and how is SaaS helping them overcome these issues? (04:35)
Why is Siemens offering SaaS products? (05:50)
What’s the difference between on-prem NX and NX X? (07:30)
What companies are using NX X? (15:40)
What the future holds for Siemens, SaaS products and NX X? (18:10)

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AI-Powered CAD: Enhancing Design Efficiency & Engineering Productivity with Siemens’ NX

Tue, 03 Dec 2024 10:00:00 -0000

How are AI, LLM, and machine learning reshaping the future of CAD and mechanical design? What advancements can we expect in product development with the rise of AI-driven solutions?

In this episode of the Next Generation Design Podcast, host Greg Arnot sits down with Shirish More, Senior Technical Product Manager for NX Architecture, AI, and PLM SaaS transformation, and Scott Felber, Senior Technical Product Manager from the NX Customer Success marketing team. They delve into how AI is revolutionizing the CAD landscape, transforming traditional design practices, and driving new levels of efficiency and innovation in engineering workflows.

Shirish and Scott discuss the evolving landscape of AI in mechanical design, from automating repetitive tasks to integrating advanced capabilities like generative design and real-time simulation. Discover how Siemens is leveraging AI and large language models to improve user interactions and deliver cutting-edge solutions within the NX suite, to empower designers to work smarter and bring products to market faster.

Find out how Siemens ensures data security while implementing AI, and how their approach allows companies to harness the power of AI without compromising intellectual property. Plus, hear about the impact of personalization in CAD software and how AI is creating a more intuitive, user-friendly design environment.

What You’ll Learn in this Episode:

What makes AI, machine learning (ML), and deep learning different? (2:00)

How does Siemens harness AI without compromising IP security? (4:45)

How Siemens integrates AI into NX to enhance productivity and user experience (6:50)

Will AI replace engineering jobs? (15:10)

The future of AI generative design and conversational interfaces in CAD software (17:25)

AI features within NX and how they will evolve (22:10)

AI’s role in NX Molded Part Designer (27:45)

Resources Mentioned:

Siemens NX Tips & Tricks Blog

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From Concept to Creation: The Importance of Openness in Siemens Software

Tue, 19 Nov 2024 10:00:00 -0000

Why would Siemens license its cutting-edge software to competitors? How does this unusual approach benefit both Siemens and its customers?

In this episode of the Next Generation Design podcast, host Greg Arnot speaks with Jon Rimmer and Graeme McBean from Siemens Digital Industries Software about the critical role of openness in software development. They discuss Siemens' unique licensing strategy, which encourages collaboration with competitors, creating an open ecosystem that supports seamless integration across platforms.

Jon and Graeme dive into Siemens’ initiatives that foster this openness, including the Code of PLM Openness, and explore how PLM components like Parasolid and JT facilitate data interoperability and cross-platform collaboration. By examining Siemens’ approach to “coopetition,” they explain how licensing software to competitors can be crucial to ensuring customer success.

Whether you're interested in the future of open software in the digital industries or curious about Siemens' innovative business strategy, this episode provides a fascinating look into a new model of software development.

What You’ll Learn in this Episode:

Why is software openness important to customers? (05:20)
Siemens’ commitment to Openness and the Code of PLM Openness. (07:40)
How does NX software embrace openness to support customer access? (10:10)
Openness’ influence on the digital thread and the digital twin (13:30)
Exploring Siemens Open Tools’ portfolio, product insights, and customers. (14:40)
What roles do JT and Parasolid XT play in Siemens’ openness strategy? (22:30)

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Immersive Engineering: Revolutionizing the future of product design with Siemens and Sony

Tue, 05 Nov 2024 10:00:00 -0000

What does the next generation of product design look like in a world where the digital and physical merge? What role does immersive technology play in enhancing design processes?

In this episode of the Next Generation Design Podcast, host Greg Arnot speaks with Ben Widdowson, Head of Marketing for Immersive Engineering at Siemens NX, and Henry Kondo, leading Sony's XR and 3D display business. They explore the exciting collaboration between Siemens and Sony, unveiling new developments in immersive engineering and the industrial metaverse.

Ben and Henry share insights into the evolution of design processes—moving from traditional methods to cutting-edge immersive environments where engineers can interact with 3D models in real time. Learn how the Siemens NX Immersive Designer and Sony’s XR head-mounted display are breaking new ground in engineering workflows, enabling faster decision-making, and enhancing the digital twin experience.

Discover the potential of these immersive tools to reshape industries, reduce prototyping costs, and provide a more intuitive, human-scale approach to product design. Plus, hear how this collaboration is expected to inspire the next generation of engineers by making the design process more interactive and exciting.

What You’ll Learn in this Episode:

How has visualization in product design software evolved over time? (2:30)
What are the Industrial Metaverse and Immersive Engineering and their importance in modern design. (4:20)
How Sony and Siemens launched the NX Immersive Designer and XR headset collaboration (7:10)
What are VR, AR, and MR, and how is Sony’s XR different? (11:35)
The benefits of working with Sony XR and Siemens NX (17:00)
What impact will the Sony-Siemens partnership have on engineering workflows? (21:10)
How Oracle Red Bull Racing will leverage NX Immersive Designer and the Sony XR HMD (30:30)
How does the market rate Sony XR vs Apple and Meta head-mounted displays (32:00)

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Sony XR Head-mounted display

A Student’s Journey in CAD and 3D Modeling

Tue, 13 Jun 2023 09:00:00 -0000

There is a significant discrepancy between how academia prepares students and what the industry expects them to do when they graduate. To close that gap, new design and manufacturing techniques must be introduced to students as early as possible. Academia should also strive to ensure students are being taught how to use the tools currently used by prospective employers.

I’m your host, Jennifer Piper, and today I’m joined by Leah Griesmer, a third-year mechanical engineering student at the University of Cincinnati. Leah has an interest in additive manufacturing and 3D modeling and plans to get into product design after graduation.

In this episode, you will learn about the benefits of learning CAD software, specifically NX before entering the workforce. You will also get to hear about Leah’s positive experience with NX highlighting its user-friendly interface, CAE capabilities, and seamless integration with other CAD software. Additionally, you will find Leah's insights as she provides valuable perspectives for aspiring designers and highlights the exciting possibilities in the world of product design.

What You’ll Learn in this Episode:

How Leah got into product design (01:39)
How the university curriculum has prepared her for a career in product design (03:24)
The process of designing a product (05:24)
The benefits of creating a digital mockup (07:02)
Leah’s experience working with Siemens' NX (10:17)
The Role of AI and machine learning in Product Design (15:31)

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Siemens' Design Solutions for Startups and Small & Medium Businesses

Wed, 31 May 2023 10:00:00 -0000

Many startups encounter obstacles in their quest for rapid success. Lengthy development cycles and various challenges impede their progress. This is why Siemens is dedicated to addressing these issues and enhancing the startup journey.

I’m your host, Jennifer Piper, and today I’m joined by Jeff Shagena, the SMB Product Manager for NX Product Engineering Software at Siemens Digital Industries Software. Jeff will help us understand the various CAD offerings and programs of Siemens for startups, students, and small to medium-sized businesses (SMBs).

In this episode, you will learn more about the Siemens Mechanical Product Design bundle, and NX Cloud Connected products, which allow users to access NX software through the cloud, facilitating easy product acquisition and scaling. You will also get to hear more about the concept of continuous release, which involves regular major releases and monthly updates, enabling users to easily obtain the latest features and bug fixes at their convenience.

What You’ll Learn in this Episode:

Benefits of value-based licensing for SMB customers (3:58)
How value-based licensing works (5:02)
The benefits of the Siemens mechanical design offering (6:29)
Siemens Xcelerator for Startups (10:16)
Cloud and SaaS offerings from NX design team (15:29)

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How NX CAD Meets the Needs of Small and Medium Businesses

Tue, 16 May 2023 10:00:00 -0000

It is no news that the COVID-19 pandemic has hit small and medium businesses hard. But the good news is that a snapback has been observed in SMB after it has faded. The pandemic has accelerated the adoption of the comprehensive digital twin concept among SMBs, making it important to stay connected as much as possible.

I’m your host, Jennifer Piper, and today I’m joined by Jeff Shagena, the SMB Product Manager for NX Product Engineering Software at Siemens Digital Industries Software.

In this episode, Jeff will help us understand the state of the SMB CAD market, especially after the pandemic. You will get to learn about the trends that are driving changes in this market, with the first being digital transformation. You will also hear more about Siemens' future vision for NX and how it is adapting to fit the needs of SMBs – which includes improving awareness of the software and its packaging options, investing in tools like the Discovery Center, and focusing on innovation in areas like AI and machine learning.

What You’ll Learn in this Episode:

Trends in the SMB market and the impact of the COVID-19 pandemic (1:18)
How Siemens’ NX fits the needs of the SMB industry (6:27)
Cloud-based solution for SMBs (11:37)
Efforts made to make it easier to learn and use NX (17:22)
The future of NX (22:15)

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Inside the Design and Manufacturing Processes at Piper Aircraft

Tue, 02 May 2023 09:00:00 -0000

Computer-Aided Design (CAD) systems allow engineers, architects, and other design professionals to deliver numerous drawings quickly and accurately during the planning and design phase. And just like in other industries, the use of CAD in the aerospace industry is vital for the successful creation of innovative airplane designs and functionality.

I’m your host, Jennifer Piper, and today I’m joined by Michael O'Shea, the Lead Structural Design Engineer of the Product Development IPT at Piper Aircraft. He will be talking to us about the design and manufacturing processes at Piper Aircraft.

In this episode, he will help us understand his role as a lead structural design engineer and his day-to-day work, which involves a lot of CAD modeling with Siemens' NX. You will learn about the design and manufacturing processes at Piper Aircraft and the impact of the COVID-19 pandemic on the aerospace industry and how Piper Aircraft adapted to new demands, including the move towards electric and autonomous aircraft.

What You’ll Learn in this Episode:

The design process at Piper Aircraft (4:45)
How Siemens' NX helps Piper Aircraft keep up with the increasing product complexities in the industry (9:21)
The challenges in aerospace and defense, and how simulation and visualization tools help in the design process (11:32)
Piper’s Halo safety system (13:51)
The impact of the COVID-19 pandemic on the aerospace industry and how Piper Aircraft adapted to new demands (15:00)

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Integrating Siemens Software and Tools in Education

Thu, 27 Apr 2023 14:23:22 -0000

The products of modern engineering enterprises are characterized by high complexity and precision. Furthermore, to produce competitive products it is required to provide a short time for design and the introduction of new products as well as the modifications of products already produced. Such a problem cannot be solved without the use of modern software both for design and technological preparation of production and for engineering analysis.

I’m your host, Jennifer Piper, and today I’m joined by Dr. Sam Anand, a professor and industry expert with 35 years of experience in advanced and digital manufacturing. Sam is also the director of the Siemens Simulation Center and co-director of the Industry 4.0 Institute at the University of Cincinnati.

In this episode, he will help us understand the impact of the Siemens Simulation Technology Center on engineering education and research at the University. You will get to learn about Sam’s expertise and experiences in teaching digital manufacturing and design to students at the university level. And you will also hear more about using Siemens software and tools in the curriculum and the focus on solving real industrial problems through simulation.

What You’ll Learn in this Episode:

How Dr. Sam Anand started his career in engineering (2:12)
The impact of the Siemens Simulation Technology Center on engineering education and research at the University of Cincinnati (12:43)
How the Siemens Simulation Technology Center is being utilized in teaching and research at the University of Cincinnati (17:02)
The key concepts emphasized in the courses that use Siemens’ NX software, and how they are taught to the students (18:18)
Other government and industrial projects that utilize Siemens’ NX software to develop digital manufacturing and design (29:03)

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The Magic of Software as a Service (SaaS)

Tue, 04 Apr 2023 09:00:00 -0000

Adopting new technologies allows businesses to expand their capabilities and keep up with the competition. However, new technology can sometimes become too difficult to maintain, requiring extra costs to run securely. To solve this problem, companies are now offering their software products as a service, eliminating the need for customers to perform tasks such as installing, updating, and security.

I’m your host, Jennifer Piper, and today I’m joined by Paul Brown, Senior Marketing Director at Siemens Digital Industries Software. He’ll help us understand what software as a service (SaaS) is and why it has become popular among companies.

In this episode, you’ll learn about the benefits of SaaS to companies and users. You’ll also learn about the different products that Siemens offers as SaaS, including the most recent addition. Additionally, Paul will share his views on the future of SaaS and why it should not be seen as a replacement for desktop solutions.

What You’ll Learn in this Episode:

Why companies are adopting SaaS (01:29)
Why Siemens started availing products as SaaS (04:47)
The different products that Siemens offers as SaaS (06:47)
The Future of SaaS (14:25)
Siemens new SaaS product (15:27)

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Designing For Speed using NX CAD

Tue, 21 Mar 2023 10:00:00 -0000

Building an efficient and fast car starts in the design phase. That is why companies make tremendous investments in building a talented design team and equipping them with the best design tools. One organization that has mastered the art of using digital tools to design, test, and validate models is the Oracle Red Bull Racing.

I’m your host, Jennifer Piper, and today I’m joined by Daniel Watkins, Head of CAD and PLM at Oracle Red Bull Racing. He’ll help us understand the process of designing a championship-worthy Formula One car. He’ll also help us understand the role that is played by digital tools such as Siemens’ NX in the design process.

In this episode, you’ll learn why the Oracle Red Bull racing team relies so much on Siemens’ NX and their biggest challenges in designing and improving their car. Additionally, Daniel will dispel a common myth regarding how cars and drivers are managed.

What You’ll Learn in this Episode:

How Oracle Red Bull Formula One team has changed over the last decade (03:03)
The steps involved in designing their car (03:37)
The suite of Siemens tools the team uses in the design process (08:32)
The role played by the digital twin in a car’s design process (12:06)
The biggest challenges when designing a Formula One car (18:32)
The driver’s contribution to the car’s design (26:44)

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The Benefits of Modular Construction

Tue, 07 Mar 2023 11:00:00 -0000

The construction industry is facing a labor shortage challenge that is expected to worsen in years to come. This has motivated more companies and governments to explore modular construction, which is faster and solves the labor shortage problem. Additionally, companies in this space have digitized the design process to make it more efficient and affordable.

I’m your host, Jennifer Piper, and today I’m joined by Derek England, NX Product Manager for AEC and BIM at Siemens Digital Industries Software. He’ll help us understand modular construction and its impact on the industry. He’ll also help us understand the role of Siemens NX in this relatively new field.

In this episode, you’ll learn the factors that have led to the rise of modular construction. You’ll also learn about the two types of modular construction and the benefits of each. Lastly, you’ll hear about the benefits of using the digital twin in the building design process.

What You’ll Learn in this Episode:

The meaning of modular construction (03:19)
Why modular construction is appealing to customers (04:33)
Problems solved by modular construction (07:07)
How the digital twin helps modular construction (10:14)
Derek describes his experience visiting a modular construction factory (15:01)
Modular construction barriers (22:22)

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Collaboration and Coordination of BIM Tools in the AEC Sphere

Tue, 21 Feb 2023 10:00:00 -0000

In complex construction projects, changes are bound to happen many times before completion. While some changes can be made in isolation, others will impact many other project components. That’s why a general contractor needs a design-sharing system that can inform sub-contractors when an approved change calls for a design change on their end.

I’m your host, Jennifer Piper, and today I’m joined by Derek England, NX Product Manager for AEC and BIM at Siemens Digital Industries Software. He’ll help us understand the design review challenge in the AEC industry and the impact it's having. He’ll also share how NX from Siemens DISW and the digital twins address the challenges faced by the industry.

In this episode, you’ll learn how data and design silos impact construction projects and what can be done to eliminate them. You’ll find out about the problems that come with a single-file approach, and you’ll hear how NX improves collaboration and ultimately simplifies the design review processes.

What You’ll Learn in this Episode:

The purpose of a design review (03:58)
Why it isn't easy to collaborate and coordinate design reviews (05:27)
How NX simplifies design reviews (08:01)
The role of the digital twin in design reviews (10:57)
How a single-file approach hinders collaboration (11:35)
How the BIM collaboration space might look like in the next five years (16:24)

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Integrating the Metaverse and BIM CAD tools into the AEC BIM Industry

Tue, 07 Feb 2023 10:00:00 -0000

Technology has drastically transformed how construction is undertaken from the planning to the building stages. Today, you can see how a house will look in 3D and even create different design variations before its built. However, the cost of construction and the efficiency of the process hasn’t changed much with the introduction of such sophisticated technologies.

I’m your host, Jennifer Piper, and today I’m joined by Derek England, NX Product Manager for AEC and BIM at Siemens Digital Industries Software. He’ll help understand the current trends in the AEC industry and the impact they are having. He’ll also help us understand how NX from DISW addresses the challenges faced by the industry.

In this episode, you’ll learn why the construction industry lags in per-person productivity improvement. You’ll also learn about some of the latest technologies introduced in the AEC industry and the gaps they are expected to fill. Additionally, you’ll hear about how the digital twin is applied in the AEC industry.

What You’ll Learn in this Episode:

Challenges facing the construction industry (02:47)
Latest innovations in the construction industry (03:25)
How Metaverse impacts the construction industry (04:55)
Best practices that the construction industry can learn from other industries (09:39)
A use case that makes NX from DISW stand out (17:17)
How integrated multi-discipline Building Information Modeling (BIM) works with the digital twin (21:53)

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Designing In The Cloud

Tue, 07 Dec 2021 10:00:00 -0000

The pandemic presented unique challenges that no organization could have foreseen and prepared for. One of the main challenges was continuing with normal business activities with zero or limited employees in the business premises. By leveraging cloud solutions that enable employees to work remotely, many companies were able to increase their overall productivity and security without any increase in operations costs.

I’m your host, Jennifer Piper, and today I’m joined by Boris Raskin, Product Manager at Siemens for NX Cloud Products. And, Gauhar Junnarkar, Product Manager in Microsoft Azure High-Performance Computing. They’ll help us understand the cloudification trend and how Siemens NX has leveraged it.

In this episode, you’ll learn about Siemens NX on Microsoft Azure and the benefits that it offers over the desktop application. You’ll also learn about the cloudification trend and the challenges that transitioning companies are facing. Additionally, you’ll hear about what the future holds for cloud services and cloud-native applications.

What You’ll Learn in this Episode:

Why engineering and manufacturing companies transitioning their operations to the cloud (02:21)
The challenges that companies looking to transition to the cloud are facing (04:29)
The benefits of transitioning to the cloud (06:15)
Why the cloud solution performs better than on-premise solution (08:56)
The benefits of having Siemens NX on Microsoft Azure (15:09)
How Siemens NX on Azure leverages the continuous release features (17:39)
How the cloud will evolve in the future (19:22)

Resources

Configure and deploy Siemens NX via a personal Azure Virtual Desktop

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Siemens NX: A Designer’s Perspective

Tue, 02 Nov 2021 10:00:27 -0000

Specialization was a concept that was reserved for the most sensitive industries, such as the medical industry. However, technological advancement and the rise of specialized software platforms have led to a need for specialization in other areas such as the product design field. This has also been motivated by the need to create the most compelling and accurate design for marketing or testing purposes.

I’m your host, Jennifer Piper, and today I’m joined by Magnus Skogsfjord, a freelance designer who’s worked with prominent brands such as CISCO. He’s used Siemens NX for several years and will be sharing his experience with the design software. He’ll also be sharing with us what his favorite features are and where he feels there is a need for improvement.

In this episode, you’ll learn about the current trends in the CAD and mechanical design field. You’ll also learn about the challenges faced by designers as well as companies as they seek to improve the quality of their designs. Lastly, we’ll touch on what the future holds for the product design field and what it’ll take to get there.

What You’ll Learn in this Episode:

Current trends in mechanical design and product visualization (03:54)
The increased need of specialization in particular segments (06:21)
The cause of increased use of computer-generated imagery (CGI) (10:23)
Design challenges that companies are facing and how technology is addressing them (13:54)
What the future holds for computer-aided design (CAD) and mechanical design (16:28)
How COVID-19 changed the perspective of working from an office. (20:35)

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The Current State of the Electronics and Semiconductor Industry

Tue, 05 Oct 2021 09:00:00 -0000

The advancement of technologies such as 5G, VR, and AI has introduced another dimension for companies to compete on. These technologies were non-existent in the consumer market just two decades ago; back then, companies only had to deal with complexity related to customers’ need for customization. Manufacturers are now embracing solutions such as digital twins and virtual simulations to profitably accommodate complexities brought on by these advancements.

I’m your host, Jennifer Piper, and today I’m joined by three guests from Siemens Digital Industries Software. They are, Craig Armenti, Director of Electronics Solutions, Nick Daumann, Senior Marketing Coordinator, and Alan D. Porter, Vice President, Electronics & Semiconductor Industry. They’ll help us understand the current state of the electronics and semiconductors industry.

In this episode, you’ll hear about the trends that are taking place in the industry and how they are impacting electronics design and manufacture. You’ll also hear about the role of mechanical design solutions in electronics design. Lastly, we’ll discuss the impact that digitalization is having on the industry and what we can expect to see from it in the near future.

Some Questions I Ask:

What are the challenges that the electronics and semiconductor industry is facing? (07:31)
Do you have any challenges that are related to resilience? (09:29)
Did the pandemic have any impact on the electronics and semiconductor industry? (22:20)
What should we expect to see coming up in the electronics and semiconductor industry? (24:37)
What do you think we’ll see in the area of flexible engineering in the future? (28:29)

What You’ll Learn in this Episode:

Trends in the electronics and semiconductor industry today (03:02)
The impact on government regulations on the electronics industry (10:37)
The importance of mechanical design in electronics design and development (12:12)
The role of simulation in electronics design and manufacture (17:24)
Role of AI in the electronics design process (26:02)

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The Impact of Visualization on the Manufacturing Industry | with Ben Widdowson and Gavin McCambridge

Tue, 14 Sep 2021 09:00:00 -0000

Visualization makes it possible to view new product designs before the first prototype is created. This makes it easier for customers to understand what they’ll get once the production starts and it also gives them an opportunity to recommend changes to their product at no cost. As the need for customization continues to increase product complexity, visualization is providing a soft landing for manufacturers.

Today’s guests are Ben Widdowson, Head Of Marketing at Siemens Digital Industries Software, and Gavin McCambridge, Creative Team Manager at Siemens Digital Industries Software. The two experts will help us understand the important role that visualization plays in product design and development.

In this episode, you’ll hear about how visualization has changed the process of product design and prototype development. We also discuss the rise of VR and the impact that it is having on the manufacturing industry. Lastly, you’ll learn about the benefits and challenges that come with the adoption of visualization solutions.

Some Questions I Ask:

What does visualization mean to you? (01:27)
Does taking visualization to an immersive space add more value? (03:38)
Have you seen VR affect how teams work remotely? (06:06)
What is the biggest benefit of working in an integrated environment? (11:41)
What are the benefits of a program like Appearance Management? (16:28)
How does animation help manufacturers? (19:34)
What do you see as the future of visualization? (22:20)

What You’ll Learn in this Episode:

The meaning of virtual reality as it relates to visualization (03:13)
The benefits of regularly using VR in the industry (05:19)
The industries leading in the use of VR (06:37)
The biggest barrier to adopting VR for industrial companies (07:22)
The process of visualization customization (09:37)
The key elements for effective visualization (13:17)
How to work with animation when you don’t have a powerful GPU running them (21:26)

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Uncovering the Changes Happening in the Heavy Machinery Industry | with Hendrik Lange and Tom Spangler

Tue, 03 Aug 2021 09:00:47 -0000

In today’s fast-moving world, change is inevitable for any business that wishes to remain relevant. For growth-oriented companies, change presents an opportunity to build sustainable products as well as meet more of their customers’ needs. The heavy machinery industry is adopting changes in the design and development of their product to meet the demand in customers’ needs and comply with tighter regulations.

Today’s guests are Hendrik Lange, an industry leader with over 25 years of experience and Tom Spangler, a senior marketing manager at Siemens who has almost 30 years of experience in CAD and PLM. Siemens has been at the forefront of developing solutions that solve problems faced by the industry.

In this episode, you’ll hear about the changes that the heavy machinery industry is going through to meet the ever-growing needs. We’ll talk about the cause of these changes as well as the new tools and strategies that are being employed to implement them.

Some Questions I Ask:

What is the industry doing to adapt to new demands? (4:46)
How is the industry’s move towards digitization affecting globalization and what are the trends emerging from it? (9:59)
What are the challenges resulting from globalization? (14:05)
What areas have been impacted by the complexity caused by embedded electronics and increased variations among different systems? (16:53)
What are some of the themes and trends resulting from building sustainable, economical, and eco-friendly machines? (23:54)

What You’ll Learn in this Episode:

The need for an integrated electrical design platform (8:02)
How the industry’s constant changes affect workers (16:32)
How electromechanical design platforms solve complexity challenges (21:39)
How weight reduction impacts sustainability (27:40)
How the pandemic affected the industry (30:43)

Connect with Hendrik Lange

Connect with Tom Spangler

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A Mouseless Vision of the Future | with Stephan Odörfer of 4tiitoo

Tue, 06 Jul 2021 09:00:00 -0000

Every day, we’re inching closer and closer to the type of “future” we see in the movies. Cars can drive themselves and we can command playlists and order groceries with voice commands. Taking us one step closer is a device from technology company 4tiitoo that allows us to actually move things with our eyes.

Today’s guest is Stephan Odörfer, Co-founder at 4tiitoo, a technology company based in Munich, Germany. They’ve pioneered a mouseless technology that’s propelled by a nudge and controlled by the eye movement of the user. Not only is it reducing repetitive motion and ergonomic strain, but it’s also increasing efficiency for workers.

In this episode, you’ll hear how this revolutionary technology is operated in the workplace and some less conventional uses that are gaining traction. We talk about why better communication from human to computer is necessary, and the importance of AI and data collection as technology improves over time. You’ll also hear a few interesting predictions for a vision-focused future.

Some Questions I Ask:

What trends are you seeing as we move from the old school type input devices towards the digital workplace? (5:15)
Why is ergonomics important to address while operating a mouse? (7:12)
Is artificial intelligence built into the technology? (16:12)
Are there ever any times when the technology does something that you don't want it to do? (22:40)
What's one of the most fun applications you've seen for implementing this technology? (34:42)

What You’ll Learn in this Episode:

How the concept of better communication between humans and computers materialized for the company (3:07)
Which industries are using this technology to their benefit (8:25)
How the technology is useful in the workplace (12:08)
The role vision will play in the future (30:32)
How data helps improve the technology over time (38:22)

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The Future of Electric Flight with Bye Aerospace

Tue, 01 Jun 2021 09:00:23 -0000

Despite the safety record of commercial aviation, realistically, we’re actually stepping into relics of the 1960s every time we board a plane. The technology of flight, from the deafening engines to the high fuel consumption, is all based upon knowledge and capabilities of a bygone era. If we’re ordering our groceries with the help of voice-activated robots and driving cars with barely-audible engines, isn’t it time for the aircraft we use to get a face-lift as well?

Aside from the argument that it’s long overdue, there are other, more pressing, considerations too. Fuel consumption, noise, and environmental impact, to name a few. Electrification has benefits to offer in each of those categories, but before we’re able to board battery-operated commercial jets, we need to understand how electric fits into the bigger picture within aviation. Both the industry and consumers at large need to understand the technology, and we need to train pilots how to operate these cleaner, more modern machines.

Today’s guest is George Bye, Founder of Bye Aerospace. His background as a military pilot and in the private sector for big aviation players like Boeing led him to start his own forward-thinking aviation company. Also joining us today is Jim Forrester, Director of Design Engineering for Bye Aerospace. He’ll share the design details that factor into electric-powered aircraft, and the advanced methods of digital design that get planes off the paper and into the air.

In this episode, you’ll hear about the early days of trying to sell the concept of electric flight when the technology seemed unthinkable. You’ll learn how an electric plane operates, how design is affected by the battery, and the urgent need for trained pilots in the coming years. We’ll also cover the long-term benefits of flying electric in terms of cost, energy consumption, and the decreased environmental impact.

Some Questions I Ask:

Where does aviation fit into today's economy and why is it important? (3:53)
What kinds of reactions were you getting during early presentations of electric technology? (10:08)
How do we benefit from electric aviation? (11:35)
How might electric aviation affect how pilots are trained in the future? (20:54)
Can electric planes hold the same amount of weight as traditional aircraft? (27:04)
How do you see the aerospace industry evolving? (47:03)

What You’ll Learn in this Episode:

Why change is needed in the industry (4:46)
A vision for the future of electric (7:33)
How the electric eFlyer aircraft works (13:25)
The urgent need for trained pilots (24:15)
Answers about electric flight safety (30:17)
Using the digital twin to design an aircraft (36:32)

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Understanding AI: How Artificial Intelligence is Revolutionizing Design

Tue, 04 May 2021 09:00:00 -0000

What comes to mind when you think about artificial intelligence? It’s a broad question that requires a bit of a deep dive to answer with any level of precision. As AI becomes an increasingly prominent fixture across a wide variety of industries, it’s never been more important to understand what AI actually means, and how it can fit into your business model.

Today’s guests are Shirish More, Product Manager at Siemens Digital Industries Software, and Paul Brown, Senior Marketing Director at Siemens PLM Software. Shirish is responsible for NX architecture, and he brings 20 years of experience in mechanical product development, customization, testing, and deployment. On the marketing side, Paul brings his background as an engineer to the global development and sales teams.

In this episode, we’ll start by defining what’s really meant when we use the term artificial intelligence, specifically relative to design, and where that meets with and deviates from machine learning. We’ll hear about 2 different models used to roll out this new technology, and what benefits it could provide in terms of productivity, product quality, and data collection.

Some Questions I Ask:

How would you define artificial intelligence, also referred to as AI? (2:32)
Does AI fit into the overall product development strategy? (3:53)
How do you approach AI from the customer perspective? (6:44)
Can you define the “out-of-the-box” model? (15:50)
How do artificial intelligence and machine learning tie in with the Industry 4.0 message? (22:13)
What are the most exciting AI-driven capabilities? (24:39)

What You’ll Learn in this Episode:

How machine learning relates to AI (3:12)
The benefits of collected data to businesses (5:02)
How NX CAD leverages machine learning (8:34)
The basics behind the NX Voice Command Assistant (13:57)
How AI and machine learning are advancing (20:14)
Connections between AI and virtual reality (26:16)

Connect with Shirish More:

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How Simulation Software is Changing the Marine Industry

Tue, 06 Apr 2021 09:00:00 -0000

Ship building is just as important today as it has been throughout history. Whether it’s shipping goods across continents, or speed racing yachts across vast expanses of ocean, it’s always been a thriving industry globally. Getting those ships on the water and determining the details of these vessels, however, is becoming more complex.

This increasing complexity calls for a different approach to building if companies want to keep costs manageable. Intelligent simulation software has been a game-changer, helping companies save time and money.

Today’s guests, joining us from Siemens NX, are Kelvin Juarbe, Senior Technical Product Manager, Ken Sears, Director of Strategic Technology, and Jerry Braganza, Product Manager. They have their finger on the pulse of current marine industry trends, and some great perspective on the future of ship building.

In this episode, we’re taking a deep dive into the current trends driving the marine industry, and exploring how simulation software is disrupting the status quo. As the industry is required to focus more on sustainability and fuel efficiency, the need for technology to support that has never been greater. We’ll talk about how companies are using simulation, how it’s making cooperation and collaboration more efficient, and the impressive cost benefits of the simulation-first approach.

Some Questions I Ask:

Is the industry leaning into more social responsibility? (4:01)
Which marine business segments does Siemens work with today? (7:30)
How easy has it been for the marine market to adopt a simulation approach? (15:51)
How is Siemens helping to shape the digital evolution within the maritime industry? (22:42)
Do you think that pandemic changes any of the future technologies that they'll be using in the marine industry? (25:10)

What You’ll Learn in this Episode:

The four big trends in the modern shipbuilding industry (2:42)
Why leisure boat segments are such a lucrative market today (10:15)
How Siemens design software helped build a racing boat for America’s Cup (12:57)
How different building materials affect fuel efficiency and weight (17:52)
The cost benefits of starting with a simulation (21:29)

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Shaking up Sketch: How Siemens NX Sketch Software is Easing the User Experience and Increasing Productivity

Tue, 02 Mar 2021 11:00:03 -0000

We’ve come a long way from the early days of pencil and paper sketching in the design process. Smart software has allowed designers to create more accurate sketches with greater efficiency. Traditional CAD programs have clearly made things easier for users, but for too long, there wasn’t much coming from developers to disrupt sketch software. In the fast-moving world of technology, it seemed like CAD users were getting left behind.

Designers had pain points that weren’t being addressed, so the team at Siemens NX set out to find a better way. They wanted to remove constraints, make software simpler to use, and decrease the overall learning curve. Where do you start when you’re reimagining software that hasn’t budged since the 1980s, and how do you solve the usability issues that designers are facing?

Today’s guests are Jeff Shagena and Mike Yoder from the product engineering team on NX Design Software. Mike is a 23-year veteran here at Siemens and he’s currently responsible for NX Product Management. Jeff has been with us for 3 years now, starting as an intern and eventually taking on the role of Product Manager for small and medium businesses at NX Software.

In this episode, Jeff and Mike will talk about the concepts that shaped the new NX Sketch software, and how it works to remove constraints for users. They’ll also talk about what makes the new sketcher stand out from other CAD software on the market, and how it drastically increases designer productivity.

Some Questions I Ask:

Why is Sketch such an important part of the design process? (1:38)
How has sketching changed over the years? (4:02)
How did NX change things across the industry? (7:13)
What role does artificial intelligence play in this new software? (13:39)
What’s up next for sketch technology? (28:55)
How do you make the upgrade process easy for customers? (30:59)

What You’ll Learn in this Episode:

How the solver simplifies the user experience (8:59)
What NX set out to solve for designers (10:11)
How NX increases productivity (14:33)
How the benefits of the software trickle down (18:36)
Recent software changes users can expect (19:48)

Connect with Jeff Shagena:

Connect with Mike Yoder:

Email: michael.yoder@siemens.com

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Design Goes Digital for America’s Cup 2021 with Max Starr of INEOS UK

Tue, 02 Feb 2021 11:00:31 -0000

Designing a floating vessel is already a challenge because design and construction need to happen on land before the boat ever hits the water to be tested. Naturally, the process of tweaking and re-design happens as necessary, and eventually, you end up with a functional design that floats on water.

Joining us today is Max Starr from INEOS Team UK. His team has the exciting task of designing a yacht for this year’s America’s Cup, an international race scheduled to take place in New Zealand in March.

The America’s Cup has a unique twist. The winner gets to make up the rules for the following race. Those rules can be related to anything from design specs to process to a multitude of other restrictions. The challenge for 2021? No physical testing of the vessel. This is where the digital twin swoops in to save the day.

In this episode, Max goes in depth about the processes involved in designing a powerful, aerodynamic racing yacht. He describes the planning phase and the important role of digital software, particularly for this year's race. We’ll also get an insider's perspective on how a race of such magnitude is organized and executed, and how teams continually up the ante in order to stay competitive.

Some Questions I Ask:

Could you give us a bit of background on the America’s Cup? (3:08)
How many countries participate in the race? (6:35)
What design features are you working on for the upcoming race? (10:06)
Where does the design process start? (13:34)
How useful is the digital twin throughout this process? (21:31)
What kinds of prototyping technology are effective in building a boat of this scale? (26:11)
Did the pandemic have any effect on the progress of your design and construction? (34:35)

What You’ll Learn in this Episode:

How Max ended up at INEOS (0:58)
Who makes the rules for the race (4:39)
Challenges presented as designs change for each race (7:44)
One interesting challenge added to this year’s race (11:48)
How the digital twin is used (15:13)
The role of virtual reality in the design phase (23:46)
Lessons learned once the boat finally hits the water (31:03)

Connect with Max Starr:

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From 2D to 3D: Leading the Industry in Model-Based Definition Innovation

Fri, 15 Jan 2021 11:00:23 -0000

Innovation is in our blood here at Siemens. And nowhere is that more apparent than in our creation and modernization of Model-based Definition. We’ve been in the driver's seat since the early '90s through a series of leadership roles, and we were proud to be the first CAD vendor proactively engaging in 3D annotation.

With so many firsts in this category, we thought it would be a great opportunity to bring one of our experts on the podcast to help us understand the complexities of model-based design, and why our preeminent role in this technology is so special.

Today’s guest is Dave Wingrave, Product Manager at Siemens Digital Industries Software within the Product Engineering Software Division. He’s been with Siemens for 28 years and counting, having held various roles that have brought him in contact with customers around the globe. He helps decision-makers in various industries optimize their investment and work towards achieving their productivity goals.

In this episode, we’re exploring Model-based Definition, the history of this ground-breaking technology at Siemens, and the benefit it brings to the customers who use it. We'll also touch on Model-based Enterprise and learn how the reuse of Model-based Definition adds value to customers.

Some Questions I Ask:

What benefits are there for reusing Model-based Definition? (2:54)
What are some examples of the limitations of 2D drawings? (7:31)
Which specific industries are adopting MBD? (9:55)
What’s an example of a customer effectively using this approach? (10:25)
How do you define Model-based Enterprise? (11:57)
What lessons have you learned from how new software is deployed? (14:53)
Where do you see MBD going in three to five years? (17:22)

What You’ll Learn in this Episode:

An explanation of Model-based Definition (1:37)
How Model-based Definition fits into the overall strategy at Siemens (3:23)
The 4 categories of model-based design customers (5:40)
One specific industry problem that’s solved with 3D MBD (7:53)
How the customer benefits from Model-based Enterprise (13:21)
The implementation solutions created to ease the process for customers (18:07)

Connect with Dave Wingrave:

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Future Vision of Technology with Paul Brown, Siemens Digital Industries Software

Tue, 01 Dec 2020 11:00:48 -0000

There has never been a bigger drive towards collaboration through software than right now. Throughout 2020, companies across the globe have required high-level tools that ease communication and maintain productivity as workforces have largely shifted from the shared office to the home office. The COVID-19 outbreak has made Zoom a household name, signaling that the demand for software-based connectivity between teams has never been stronger.

Joining us today is Paul Brown, lead of the Product Engineering Marketing team at Siemens Digital Industries Software. His team is responsible for the NX product line and helping customers use these technologies to innovate their businesses. Paul has designed products for more than 30 years in the computer-ready design and manufacturing and engineering space.

In this episode, we’ll talk about some of the unique connectivity challenges this year has introduced, and how NX software has answered that call for customers. We’ll also dive into the most recent capabilities of the software and how companies are using it, and Paul will share his vision for the future of the design industry.

Some Questions I Ask:

What are you seeing in terms of growth in electronics and the need for software integration? (2:08)
What does the increased use of the software tell us about the way people are using this technology? (7:55)
How has business been affected by the events of this year? (9:28)
What new capabilities and enhancements can we expect to see coming in the space of model-based definition and the model-based enterprise? (13:51)
What benefits are you seeing from the newest sketch capabilities? (16:31)
Is the algorithmic modeling capability, leveraging some of the Mendix capabilities? (22:27)

What You’ll Learn in this Episode:

How companies are using generative design (3:36)
The ways in which technology has adapted through the COVID-19 outbreak (6:23)
Visions for the future of the design industry (10:09)
Current challenges in the adoption of this technology (15:07)
How algorithmic modeling works (19:29)
Growth prospects for NX software (23:02)

Connect with Paul Brown:

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Medical Device Industry Deep Dive

Tue, 03 Nov 2020 11:00:55 -0000

The medical device industry holds a lot of potential for any organization offering solutions for their uniquely complex hurdles. Whether it’s a software solution that helps streamline an often lengthy multidisciplinary design process or the intelligent construction of an anatomical device through additive manufacturing, the sky is truly the limit.

Our guests today are Nick Daumann, Jim Thompson, and Ryan Bauer. Nick’s background includes a stint as Product Marketing Manager for cybersecurity products in Aerospace & Defense, and product leadership responsibilities within the fiber optic communications industry. He joined Siemens two years ago as Senior Marketing Coordinator for NX Design Product Marketing. Jim has spent 30 years in the engineering software business, more than 20 of those years here, at Siemens. His focus is on the medical device and pharmaceutical industries and he’s currently with our Industry Strategy Group, responsible for global strategy. Ryan has joined Siemens this year as Director of Medical Device & Pharmaceutical Solutions and has spent most of his career leading R&D groups.

Today, we’re taking a look at the medical device industry, and with the insight and expertise of our guests today, we’ll gain an understanding of the particular challenges the industry faces, how we’re meeting those challenges, and the unique opportunities that exist therein.

Some Questions I Ask:

What trends are you seeing in the medical device industry? (3:27)
What trends are taking place in the area of medical equipment? (8:22)
How do you factor the variety of needs in relation to economic factors into the design process? (11:06)
How is Siemens addressing some of these industry challenges? (11:45)
Are you seeing an increase in the use of additive manufacturing? (17:48)
Is the increased use of additive having an effect on costs? (20:28)
What does the near future look like for the medical device design industry? (28:04)

What You’ll Learn in This Episode:

Why globalization is driving the need for a single software solution (4:02)
How technology can help countries like China who are experiencing a shortage of trained medical professionals (6:01)
How we can approach and scale delivery issues in healthcare (9:27)
The challenges of anatomical design (13:26)
How additive manufacturing has matured to meet the specific needs of the medical device industry (15:48)
How a single software solution helps productivity (23:49)
Why regulators are pushing for more simulation-driven design (28:47)

Connect with Nick Daumann:

Connect with Jim Thompson:

Connect with Ryan Bauer:

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Industrial Machinery

Tue, 06 Oct 2020 10:00:34 -0000

The next generation of design requires that industries adopt a forward-thinking, futuristic approach. We have to think not only about what could make existing machines better and faster, but also about how systems and processes could be streamlined and how efficiency can be increased. Forward-thinking is increasingly important in the digital age. Digitalization allows us to put our ideas into action through digital twins. We don’t have to commit to costly hardware because we’re able to take digital test drives before we buy.

Today I’m talking to Scott Felber, a Product Engineering Software Marketing Manager with Siemens Digital Industries Software. His role is to help customers understand how NX software can be utilized in the vast world of industrial machinery.

In this episode, Scott explains how interdisciplinary collaboration during the digital design process can ensure that the machinery of the future works for everyone. We’ll also talk about how the digital twin can catch potential crashes virtually, saving time and money.

Keeping costs down and increasing efficiency are important to customers operating within industrial manufacturing. The digital design phase is key in achieving these goals, saving time and money not only when a machine is physically operating on the floor, but throughout the design process as well.

Some Questions I Ask:

What is a holistic design approach? (2:43)
How are PLCs and Controllers influencing the design process? (3:51)
What role does the digital twin play in the industrial machinery design process? (6:16)
How are you managing to keep machine technology software current for customers? (8:09)
What are the benefits of reusing data? (11:43)
What current trends are you seeing in machine commissioning? (14:45)
Where should customers start who are wanting to implement this technology? (20:00)
How are cloud-based solutions being utilized? (22:33)

What You’ll Learn in This Episode:

Three of the most important changes that need to take place over the next few years, in order to progress toward the next generation of industrial machinery operations (1:52)
How one company was able to cut machine development time by 50% (4:41)
The full scope of the digital twin (6:49)
How collaborative design management works (10:18)
The difference between assemble to order and configure to order (13:27)
Why virtual commissioning saves time and money (16:32)
How augmented reality and virtual reality solutions are being applied (24:01)

Connect With Jennifer Piper:

Connect with Scott Felber:

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Immersive Visualization

Tue, 08 Sep 2020 10:00:00 -0000

Design processes within the digital space are evolving every day. Living in such a fast-paced and advanced world leaves little room for error within engineering and manufacturing spaces, so it’s imperative that designers are utilizing the best and most efficient forms of tech.

Joining me on today’s episode to discuss the strides being made within the Immersive Visualisation space are Senior Executives at Siemens Digital Industries, Patti Longwinter, Tod Parrella and Dave Hutchinson! We discuss the fascinating industry of visualization technology and how it can be used to communicate designs more effectively while they’re still in development.

We also dive into the different types of digital realities, spanning from Virtual to Augmented, how industries outside of tech and engineering have benefited from the use of these products, and how they have integrated with early marketing design data.

To learn more, tune in to Episode 9 of Next Generation Design!

Some Questions I Ask:

What is ‘General Visualization’ and how does it work? (3:10)
Why do you think visualization is so important for design? (5:01)
How can people approach design while implementing Immersive technology? (11:09)
What is the most innovative feature of the Visualization technology? (12:37)
Does the accuracy waver depending on the Visualization solutions available? (13:33)
Tod, do you have any experiences to share as a Product Designer? (14:38)
Dave, could you talk about how early marketing design data integrates with Visualization technology? (23:20)
Are there other departments within organizations outside of engineering that would also be benefiting from this technology? (25:02)

In This Episode You Will Learn:

The three aspects of ‘General Visualization’ (3:15)
How Virtual Reality is helping engineers better comprehend and communicate their own designs (5:33)
The main benefit of using visualization (6:48)
The industries that are benefiting the most from visualization (8:27)
How industries outside of tech are utilizing Visualization technology (9:34)
Tod’s experience as a Design Engineer overseeing Industrial Design and conceptualization processes (15:03)
When Visualization became critical to Tod’s industry (16:19)
Why Tod believes that Visualization spans across the simulation world (19:06)
Dave’s breakdown of each of the digital realities (20:21)

Connect With Jennifer Piper:

Connect With Patti Longwinter:

Connect With Tod Parrella:

Connect With Dave Hutchinson:

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The Process and Evolution of Additive Manufacturing

Tue, 04 Aug 2020 10:00:00 -0000

In order for a product to physically manifest from its origins on the drawing board, a lot of work needs to happen. That usually means a lot of trial and error, which translates to time, money, and physical materials that often end up being discarded. Additive Manufacturing aims to change that process, from the ground up.

Through digital design, build preparation, and tool creation, additive manufacturing finds solutions using a highly advanced process of simulation. Today, we’re learning more about this industrialized manufacturing process, and it’s serendipitous abilities in helping to protect first responders and Covid-19 patients.

In today’s episode, we talk to three guests who help us understand how additive manufacturing works at the industrial level. Tod Parrella joins us from the NX Design team, where he handles Industry and Design Product Management. Tom van ‘t Erve works in NX Additive Manufacturing Build Preparation and is responsible for software development and build preparation. And finally, Boris Lauber joins us from NX Additive Manufacturing Simulation where he is responsible for the tools used in the simulation process. We discuss everything that goes into additive manufacturing at the industrial level from each of their departmental perspectives.

Some Questions I Ask:

What are some examples of additive manufacturing production during this health crisis? (3:29)
How does simulation work? (6:28)
What is the product digital twin? (7:34)
Once the simulation has proven successful, how does the design department enter the equation? (12:34)
Which industries are starting to see the benefits of additive manufacturing technology? (15:21)

In This Episode, You’ll Learn:

The difference between 3D printing and additive manufacturing (4:56)
How the production team adapts to new information and applies it to their process (8:23)
Why the interconnection between teams is critical (10:18)
A recent additive manufacturing success story (13:18)
How added benefits can arise without expectation (14:29)

Connect with Tod Parrella:

Siemens Thought Leadership

Connect with Tom van ‘t Erve:

You Tube: Siemens Software

Connect with Boris Lauber:

Print First Time Right Online Seminar

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Aerospace Deep Dive

Tue, 07 Jul 2020 10:00:13 -0000

Today I’m joined by two experts in the Design and Product Development industry, Derek England, NX Product Manager at Siemens Digital Industries, and John O’Connor, Director of Marketing and Product Strategy.

As the design industry evolves, so too do the complexities that arise within product innovation. The Aerospace and Defense field is just one example of how iterations within new technology can play a part in both advancing and limiting these creations.

In this episode, we take a deep dive into the world of Aerospace design, review key trends that John and Derek have seen as product innovators, as well as discuss how emerging technology and design approaches are influencing the manufacturing process. We also talk about how younger designers are utilizing newer technologies and how their methods differentiate from engineers in older demographics.

For further insight into this discussion and to learn more about the work that John and Derek do at Siemens, tune in to Episode 7 of Next Generation Design!

In This Episode You Will Learn:

Insights from John O’Connor on the Aerospace industry (2:33)
How Siemens Digital Industries is helping customers become more flexible (3:59)
How emerging companies are structuring their operations (6:15)
A deep dive on product complexity (7:43)
How Derek is using a generative design approach in 3D printing (9:33)
The introduction of composites in aviation (11:40)
Issues that arise when creating new products (13:58)
How NX integration has improved collaboration (21:28)
A look into workforce demographics and how it is affecting businesses (23:41)
How young designers are utilizing Virtual Reality and approaching collaboration (27:49)
Evolutions within the Aerospace supply chain (29:54)

Connect With Jennifer Piper:

Connect With John O’Connor:

Connect With Derek England:

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Collaborative Design Management

Tue, 02 Jun 2020 10:00:00 -0000

The world of Collaborative Design Management is vast and we’ve only hit the tip of the iceberg in what can be done with these processes.

In this episode I’m joined by Gary Lindsay, Product Manager at Siemens Digital Industries. We discuss what Collaborative Design Management is all about, how it’s been integrated into its field, as well as some emerging and evolving trends within the space.

The area of Design is one that encourages its engineers to adapt to the world around them. Finding ways to implement targeted practices that are diverse and separate from traditional methods is the most effective way we can engage our consumers and ensure we are staying up to date as creators.

If you’re interested to learn more about this ever-growing industry and get some well-rounded insights from an expert in the field, then have a listen to Episode 6 of Next Generation Design!

Some Questions I Ask:

Could you define what Collaborative Design Management is? (2:11)
Where are you seeing this technology being adopted in other industries? (9:21)
Where do you see Collaborative Design Management going in the future? (21:13)
How can my listeners connect with you and the Siemens team for more information on this topic? (24:18)

In This Episode You Will Learn:

Background on how Gary Lindsay ended up in the Data Management space (0:41)
How to facilitate the concept of reusing in the Collaborative Design space (6:51)
Examples of design trends & How they have evolved (10:38)
A breakdown of Change Management and communication (11:39)
Ways to start implementing Change Management into your business (15:00)

Connect With Jennifer Piper:

Connect With Gary Lindsay:

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Generative Design & Integrated Validation

Tue, 05 May 2020 10:00:20 -0000

Generative Design is a relatively new concept in the engineering and manufacturing space. As product innovators have become more comfortable with the idea of artificial intelligence integrating into their workplace, we’ve seen how far their capabilities have grown.

In this episode, I’m joined by Siemens Executives Tod Parrella, Product Manager for NX Design and Boris Lauber, Product Manager at Additive Manufacturing Simulation. We discuss what Generative Design entails, how human interaction has influenced the use of AI systems, as well as the possibilities and predictions we have for how it will be optimized in the future.

It’s an exciting world we live in and the scope of possibilities that these design practices will offer is boundless. If you’re interested in learning more, tune into Episode 5 of Next Generation Design!

Some Questions I Ask:

What does Generative Design mean? (0:45)
What are the risks and benefits in using a Generative Design approach? (5:28)
What are the different ways this technology is being leveraged? (12:51)
Why would a company be driven to consider Siemens and NX over others currently on the market? (15:24)
How does Siemens theme of ‘Today Meets Tomorrow’ tie in with Generative Engineering? (20:45)
What are some of the possibilities for future function and capability of Generative Engineering? (22:30)
What is the one suggestion you have for companies who aren’t yet leveraging this technology in their process? (24:41)

In This Episode You Will Learn:

How Generative Design plays a role in company work flow (2:56)
How design methodologies have shifted as a result of Generative Design (3:36)
Optimization and leveraging of Generative Design (4:12)
The importance of engineers in the design process (7:19)
How Generative Design approaches have given engineers success in the past (8:25)
How system performance is optimized due to Generative Design (12:59)
How Generative Design will assist with innovation in the design process (19:19)
How human interaction integrates with Generative Design (22:49)

Connect With Jennifer Piper:

Connect With Boris Lauber:

Connect With Tod Parrella:

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Automotive Deep Dive

Tue, 07 Apr 2020 10:00:43 -0000

If you grew up watching the cartoon, “The Jetsons”, then flying cars, minimal traffic, and drones don’t seem so far away, anymore.

But how will these vehicles look like? What will they be capable of doing? And more importantly, when will we be driving them?

In today’s episode, Tom takes us on an automotive deep-dive into the trends in designing the future of the world’s transportation. We discuss the challenges that car manufacturers are facing when designing AVs, but also the advantages and the opportunities that come with having an autonomous vehicle at hand.

Tom Spangler has extensive experience in the PLM and automotive industries due to working at both the OEM and supplier levels. He joined Ford Motor Company in 1993 as a designer and was part of the Visteon spin-off in 2000. At Visteon, he worked in a variety of roles, from design to IT, to data management, as well as coordinating the outsourcing of CAD work. Tom joined Siemens in 2008 as a marketing manager, and in that role, he has created and contributed to multiple product launches, marketing campaigns, and collateral creation.

Tune in, to take a drive with Tom, who unpacks the trends in the current automotive design space.

Some Questions I Ask:

When you talk about this area of electrification, how far do you see some of these topics actually coming to fruition? (02:30)
Can you talk a little bit to the audience about some of the trends and themes that you’re seeing in light-weighting? (19:07)
I know a lot of software companies are now moving to the Cloud. Are you seeing people in the automotive industry doing this? (26:05)
Can you talk a bit about the benefits of the continuous release strategy and how customers are adopting this? (27:19)

In This Episode, You Will Learn:

The opportunities provided by the autonomous driving vehicles. (05:48)
The importance of finding potential issues as early as you can in your design manufacturing cycle. (07:16)
The reasons why AVs are going to increase vehicle utilization and what the challenges are around this topic. (11:55)
The role of AI and IoT in the incorporation of modern features in the design of AVs. (14:18)
What generative engineering is and its importance in product design. (21:03)
The advantages of additive manufacturing. (23:21)

Connect with Tom:

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Modeling Environment

Tue, 03 Mar 2020 11:00:19 -0000

If there’s anything we’ve learned so far, it’s that the design process is extensive.

It’s not as simple as illustrating 3D drawing on a tablet and watching them come to life. Designing in the digital space calls for something a lot more advanced than that.

In this podcast series, we’ve seen how Siemens’s digital industry software presents its vision and strategy for NX, with its key message of breaking down barriers to innovation. In this episode, Tod Perrella and Mike Yoder explain the ins and outs of how Siemens is creating groundbreaking software to optimize productivity.

Tune in to learn about how Siemens is changing modeling environments and design workflows for the better.

Some Questions I Ask:

Why is a productive modeling environment for CAD important to your customers? (3:04)
How does NX’s end-to-end workflow strategy actually help? (10:24)
What are customers looking for in their software tools to help them be more innovative? (18:01)
Does the workflow of a productive modeling environment vary across industries? (25:08)

In This Episode, You Will Learn:

How NX specifically addresses customer workflows. (3:10)
About NX’s recent investments that will improve productivity. (4:18)
Why Siemens shifted from a traditional release process to continuous release. (8:32)
What makes NX stand out from the competition. (11:53)

Resources:

NX Design Community

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Electromechanical Design

Wed, 05 Feb 2020 11:00:36 -0000

Technology is the future—but the future is now.

Technology is everywhere. Wherever there’s a source of electrical power, there’s tech involved. Behind every piece of technology, there are engineers responsible for its creation.

One of those engineers is Siemens’s Dave Walker, an electromechanical engineer at Siemens. He’s part of the equation creating the plethora of technology we have today. Dave and I talk about what electromechanical design actually is, why technology is evolving so rapidly, and what the future holds.

Even when this rapid digital evolution seems overwhelming, we’re curious to know what could possibly come next.

Tune in to get a peek at what the future of electromechanical design looks like.

Some Questions I Ask:

Can you define “electromechanical design” is? (1:57)
Will we ever reach a point where there’s too much technology? (6:53)
What industries are impacted most by electromechanical design today? (8:23)

In This Episode, You Will Learn:

How electromechanical design relates to the next generation of design at Siemens. (2:11).
How electronics have evolved through the digital era. (4:10)
What the future of electromechanical design looks like. (11:53)

Connect with Dave Walker:

Resources:

Siemens PLM Software

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What is the Next Generation of Design

Wed, 08 Jan 2020 11:00:10 -0000

The digital world is here.

Digitization and other technological developments are rapidly transforming the way the world works. In the design industry, even the high-level manufacturing process has become irrelevant in today’s society.

The exponential growth and change in technology are keeping Siemens on its toes, too. That’s why today I’m talking with Paul Brown, the Senior Marketing Director at Siemens. We discuss the industry trends evolving at breakneck speed, the future of CAD technology, and what the future holds for the next generation of design.

Tune in to keep up with the industry and peek into the future of design technology.

Some Questions I Ask:

What does the term “next generation of design” mean from a Siemens perspective? (2:25)
What are the key elements to help drive productivity? (8:56)
How does adaptive user interface work? (11:19)
What are you most excited about that Siemens is working on? (19:02)

In This Episode, You Will Learn:

How the struggle to stay relevant impacts the culture around competition. (4:07)
How products and manufacturing processes are changing with the next generation of design. (6:48)
Why Siemens uses the continuous release approach. (14:05)
What Siemens is building with convergent modeling technology. (19:28)

Connect with Paul Brown:

Resources:

Siemens Digital Industries Software

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