Natalie Harvey is the CEO of Mamamia, a media company reaching over 7.5 million women every month, with millions of daily data points showing exactly what people are reading, watching and listening to in real time.

She’s been on both sides of the table, buying media, selling it, and now leading a business that sits incredibly close to what actually gets attention and what gets ignored.

Today we’re chatting about audiences actually behave, where brands are wasting money, why podcasting is still massively undervalued, and what’s coming next as AI and video start to reshape the industry.

Key moments:

0:00 - What Mamamia actually looks like in 2026 and why it operates differently to every other media brand

02:26 - How Mamamia got to number one and what actually drove that shift in audience growth

6:07 - How they know exactly what their audience cares about in real time

9:31 - Who is really consuming women’s media and why most brands misunderstand it

13:59 - Why most new podcasts don’t work even when the idea feels strong

24:24 -  Why they are investing in video podcasts before the revenue is there

27:37 - What a smart first podcast ad looks like if you have never run one before

35:29 - The biggest mistakes marketers make when they are spending budget

38:48 -  Where a $50k to $150k marketing budget should actually go right now

40:11 - How to spot if you’re being sold the wrong thing in media

43:00 -  Does Australian media actually performs better than global platforms?

49:27 - How they are using AI inside the business and where it is actually useful

58:19 - What to change this week if you know your ads aren’t working

If you want more of Natalie, check her out on LinkedIn here or visit www.mamamia.com.au

If you want the TLDR of what you should actually care about, you're in the right place. 

Hit follow because you're not gonna wanna miss these episodes.

See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠ 

Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠ 

And ⁠https://www.instagram.com/taylorfielding/⁠ and ⁠https://www.instagram.com/mathewfielding/⁠

And if you want help to grow your business with marketing that drives results and stands out head over to www.tfm.digital

Faith opened three salons anyway and had a wait list for every single one of them.

How? By going all in on one thing, and then curating a brand that people WANT to be a part of.

In this episode, Matt is sitting down with Faith, the founder of Blondee, a hair salon that specialises in blonde hair, that successfully uses content creators for marketing and has a team of stylists that are constantly growing.

We’re chatting about how demand is actually created, what makes someone choose you over the business down the road, and why some brands can build dedicated customers before they even open their doors.

Key moments:

0:00 - Why specialising in blonde helped Faith build trust faster and stand out from other salons

01:40 - The experience detail that made clients choose Blondie over other salons

3:23 - Why niching down brings in more clients and why people now prefer specialists

6:01 - How Faith built a waitlist of over 500 people before even opening her salon

9:52 - Why every team member creates content and how that leads to more bookings

11:44 - The type of content that’s actually bringing in clients for hair stylists right now

12:57 - How Faith turned her team into a referral engine by paying them to bring in clients

15:21 - The risk of employee-generated content and how Faith approaches team members leaving

18:45 - How Faith tests influencers before committing so she knows they’re the right fit

21:41 - Why smaller local creators often bring in better clients than bigger influencers

25:12 - The areas Faith focuses on to keep her team improving and performing at a high level

If you want to check out Blondee head over to www.blondee.com.au or on IG @blondee_salon

and follow faith over at @faithwilliams - https://www.instagram.com/faithwilliams/

See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠  Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠  And ⁠https://www.instagram.com/taylorfielding/⁠ and ⁠https://www.instagram.com/mathewfielding/⁠

When we started That F*cking Marketing Podcast we didn’t want to be like every other podcast, we love a good campaign breakdown … but we want to know the results (and what didn’t work as well) 

In our first episode we tell you what’s coming up but also why we started the podcast (and why I chose Matt as my co-host) 

If you want to know how to get the most from every dollar YOU spend in 2026 hit follow or subscribe wherever you're listening. 

See the behind the scenes over at @tfm.pod - https://www.instagram.com/tfm.pod/ 

Follow the TFM team over at https://www.instagram.com/tfm.digital/ and https://www.tiktok.com/@tfm.digital 

And https://www.instagram.com/taylorfielding/ and https://www.instagram.com/mathewfielding/ 

And if you want help to grow your business with marketing that drives results and stands out head over to www.tfm.digital

But ours doesn't.

We want to talk about the things that are working and the things that just don't … not just how to 10x your meta spend with no real return.

We’re going to have some of the best marketing minds in the country to talk about the campaigns they ran,the trends they're watching, and where you should be focusing your attention right now

If you want the TLDR of what you should actually care about, you're in the right place. 

Hit follow because you're not gonna wanna miss these episodes.

See the behind the scenes over at @tfm.pod - https://www.instagram.com/tfm.pod/ 

Follow the TFM team over at https://www.instagram.com/tfm.digital/ and https://www.tiktok.com/@tfm.digital 

And https://www.instagram.com/taylorfielding/ and https://www.instagram.com/mathewfielding/