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    <title>Let's Talk Marketing with Ceddy - SYOK Podcast [ENG]</title>
    <language>en</language>
    <copyright>© 2017 Astro Radio Sdn Bhd (403472-D)</copyright>
    <description>In true Ceddy nature: hi sayangs! Foodie Tiktok star and marketing connoisseur, Ceddy Ang, is here to bring you marketing principles made easy; no frills, just simple and digestible. Whether or not you're in the marketing field, follow Ceddy as he delivers humorous 'non-lectures' and a variety of interviews sprinkled with side-splitting moments. For sponsorships or collaborations, email hello@syok.my or WhatsApp 012-2494632</description>
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      <title>Let's Talk Marketing with Ceddy - SYOK Podcast [ENG]</title>
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    <itunes:author>SYOK Podcast</itunes:author>
    <itunes:summary>In true Ceddy nature: hi sayangs! Foodie Tiktok star and marketing connoisseur, Ceddy Ang, is here to bring you marketing principles made easy; no frills, just simple and digestible. Whether or not you're in the marketing field, follow Ceddy as he delivers humorous 'non-lectures' and a variety of interviews sprinkled with side-splitting moments. For sponsorships or collaborations, email hello@syok.my or WhatsApp 012-2494632</itunes:summary>
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      <![CDATA[<p>In true Ceddy nature: hi sayangs! Foodie Tiktok star and marketing connoisseur, Ceddy Ang, is here to bring you marketing principles made easy; no frills, just simple and digestible. Whether or not you're in the marketing field, follow Ceddy as he delivers humorous 'non-lectures' and a variety of interviews sprinkled with side-splitting moments. For sponsorships or collaborations, email hello@syok.my or WhatsApp 012-2494632</p>]]>
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    <itunes:owner>
      <itunes:name>SYOK Podcast</itunes:name>
      <itunes:email>radio.digitalcontent@gmail.com</itunes:email>
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    <itunes:category text="Business">
      <itunes:category text="Marketing"/>
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      <title>We Stan Ethical Marketing | Let's Talk Marketing with Ceddy EP10</title>
      <description>What's worse than a failed business? A failed business that's been done because of unethical marketing practices. Ceddy finishes the season off by talking about the big no-nos of the marketing world, from high-pressure buzzwords to deceptive MLM scams.</description>
      <pubDate>Tue, 08 Nov 2022 01:51:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>10</itunes:episode>
      <itunes:author>SYOK Podcast</itunes:author>
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      <itunes:subtitle/>
      <itunes:summary>What's worse than a failed business? A failed business that's been done because of unethical marketing practices. Ceddy finishes the season off by talking about the big no-nos of the marketing world, from high-pressure buzzwords to deceptive MLM scams.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>What's worse than a failed business? A failed business that's been done because of unethical marketing practices. Ceddy finishes the season off by talking about the big no-nos of the marketing world, from high-pressure buzzwords to deceptive MLM scams. </p>]]>
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      <itunes:duration>1597</itunes:duration>
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      <title>How did Jane Chuck's Products Sell Out in 3 Minutes? | Let's Talk Marketing with Ceddy EP9</title>
      <description>Brands no longer have to rely on brick-and-mortar to be discovered by consumers; the digital marketplace is unrivalled. Ceddy chats with social media darling-turned entrepreneur, Jane Chuck, about her two babies, Chuck’s and Motherchuckers, and their product roll out strategy, how passion is unsustainable in the business game and why she owes it to her loyal followers to put out the good stuff.</description>
      <pubDate>Tue, 01 Nov 2022 01:45:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>9</itunes:episode>
      <itunes:author>SYOK Podcast</itunes:author>
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      <itunes:subtitle/>
      <itunes:summary>Brands no longer have to rely on brick-and-mortar to be discovered by consumers; the digital marketplace is unrivalled. Ceddy chats with social media darling-turned entrepreneur, Jane Chuck, about her two babies, Chuck’s and Motherchuckers, and their product roll out strategy, how passion is unsustainable in the business game and why she owes it to her loyal followers to put out the good stuff.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Brands no longer have to rely on brick-and-mortar to be discovered by consumers; the digital marketplace is unrivalled. Ceddy chats with social media darling-turned entrepreneur, Jane Chuck, about her two babies, Chuck’s and Motherchuckers, and their product roll out strategy, how passion is unsustainable in the business game and why she owes it to her loyal followers to put out the good stuff.</p>]]>
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      <itunes:duration>1544</itunes:duration>
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      <title>Navigating the PR World, Online &amp; Offline | Let's Talk Marketing with Ceddy EP8</title>
      <description>PR is a major promotional tool that you need to lock in to build good relationships with your community. Ceddy is joined by Head of Social Media at Emax Beauté and occasional TikTok content creator, Joseph Pek, to talk about turning perceptions around and share his personal experiences in the PR sphere.</description>
      <pubDate>Tue, 25 Oct 2022 01:31:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>8</itunes:episode>
      <itunes:author>SYOK Podcast</itunes:author>
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      <itunes:subtitle/>
      <itunes:summary>PR is a major promotional tool that you need to lock in to build good relationships with your community. Ceddy is joined by Head of Social Media at Emax Beauté and occasional TikTok content creator, Joseph Pek, to talk about turning perceptions around and share his personal experiences in the PR sphere.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>PR is a major promotional tool that you need to lock in to build good relationships with your community. Ceddy is joined by Head of Social Media at Emax Beauté and occasional TikTok content creator, Joseph Pek, to talk about turning perceptions around and share his personal experiences in the PR sphere. </p>]]>
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      <itunes:duration>1451</itunes:duration>
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      <title>Social Media Saga: The Good, The Bad and The Ugly | Let's Talk Marketing with Ceddy EP7</title>
      <description>Like most things, using social media has its positives, its cautionary tales, and dangers. Ceddy is joined by his producers, Nura and Yasmin, again to spill some tea on each social media platform and how brands utilise them.</description>
      <pubDate>Tue, 04 Oct 2022 01:59:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>7</itunes:episode>
      <itunes:author>SYOK Podcast</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/b65aadc6-c890-11ed-86ab-cb7454815108/image/0e05ce-2000x2000-ep7-let_s-talk-marketing.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle/>
      <itunes:summary>Like most things, using social media has its positives, its cautionary tales, and dangers. Ceddy is joined by his producers, Nura and Yasmin, again to spill some tea on each social media platform and how brands utilise them.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Like most things, using social media has its positives, its cautionary tales, and dangers. Ceddy is joined by his producers, Nura and Yasmin, again to spill some tea on each social media platform and how brands utilise them. </p>]]>
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      <itunes:duration>1907</itunes:duration>
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      <title>Is Your Product's Price Worth Its Value? | Let's Talk Marketing with Ceddy EP6</title>
      <description>Setting a product's price is the biggest headache for any business owner. Today, Ceddy talks about why we have to stop insisting that certain things are too expensive or too cheap without taking into consideration the value that it's bringing to the table.</description>
      <pubDate>Tue, 27 Sep 2022 01:47:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>6</itunes:episode>
      <itunes:author>SYOK Podcast</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/b6a0de9a-c890-11ed-a5f9-a3a6e1c9af34/image/53a383-2000x2000-ep6-let_s-talk-marketing.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle/>
      <itunes:summary>Setting a product's price is the biggest headache for any business owner. Today, Ceddy talks about why we have to stop insisting that certain things are too expensive or too cheap without taking into consideration the value that it's bringing to the table.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Setting a product's price is the biggest headache for any business owner. Today, Ceddy talks about why we have to stop insisting that certain things are too expensive or too cheap without taking into consideration the value that it's bringing to the table.</p>]]>
      </content:encoded>
      <itunes:duration>938</itunes:duration>
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      <title>It’s Okay To Judge A Product By Its Packaging | Let's Talk Marketing with Ceddy EP5</title>
      <description>What makes a product pop? What makes our heads turn? This week, Ceddy talks about how every product has to bring a total uniqueness to the table, how it provides the ultimate value to the customer and serves as the entire reason for any marketing effort.</description>
      <pubDate>Tue, 20 Sep 2022 01:45:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>5</itunes:episode>
      <itunes:author>SYOK Podcast</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/b661d5ce-c890-11ed-bf99-cf7fad3ded20/image/c780fe-2000x2000-ep5-v2-let_s-talk-marketing.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle/>
      <itunes:summary>What makes a product pop? What makes our heads turn? This week, Ceddy talks about how every product has to bring a total uniqueness to the table, how it provides the ultimate value to the customer and serves as the entire reason for any marketing effort.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>What makes a product pop? What makes our heads turn? This week, Ceddy talks about how every product has to bring a total uniqueness to the table, how it provides the ultimate value to the customer and serves as the entire reason for any marketing effort. </p>]]>
      </content:encoded>
      <itunes:duration>878</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
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      <title>The Iconic 4P's | Let's Talk Marketing with Ceddy EP4</title>
      <description>What's more iconic in the marketing world than the 4P's? We'll wait. Get brought back to the absolute basics of marketing this week as Ceddy brings on his podcast producers, Nura and Yasmin, to talk about how these 4P's determine how they produce podcasts.</description>
      <pubDate>Tue, 13 Sep 2022 01:45:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>4</itunes:episode>
      <itunes:author>SYOK Podcast</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/b6777280-c890-11ed-8492-0ba9bf91065e/image/f248f7-2000x2000-ep4-let_s-talk-marketing.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle/>
      <itunes:summary>What's more iconic in the marketing world than the 4P's? We'll wait. Get brought back to the absolute basics of marketing this week as Ceddy brings on his podcast producers, Nura and Yasmin, to talk about how these 4P's determine how they produce podcasts.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>What's more iconic in the marketing world than the 4P's? We'll wait. Get brought back to the absolute basics of marketing this week as Ceddy brings on his podcast producers, Nura and Yasmin, to talk about how these 4P's determine how they produce podcasts.</p>]]>
      </content:encoded>
      <itunes:duration>1243</itunes:duration>
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    <item>
      <title>Buyers' Behavior | Let's Talk Marketing with Ceddy EP3</title>
      <description>Why do we choose to purchase one thing over another? Buyer behaviour is the driving force behind any marketing process and this week, Ceddy brainstorms what influences buyers’ decision making, from learned cultural factors to the power of word of mouth.</description>
      <pubDate>Tue, 06 Sep 2022 01:45:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>3</itunes:episode>
      <itunes:author>SYOK Podcast</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/b677726c-c890-11ed-90d2-2bdc5da80001/image/2a2d0d-2000x2000-ep3-let_s-talk-marketing.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle/>
      <itunes:summary>Why do we choose to purchase one thing over another? Buyer behaviour is the driving force behind any marketing process and this week, Ceddy brainstorms what influences buyers’ decision making, from learned cultural factors to the power of word of mouth.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Why do we choose to purchase one thing over another? Buyer behaviour is the driving force behind any marketing process and this week, Ceddy brainstorms what influences buyers’ decision making, from learned cultural factors to the power of word of mouth.</p>]]>
      </content:encoded>
      <itunes:duration>797</itunes:duration>
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      <title>Influencer Marketing | Let's Talk Marketing with Ceddy EP2</title>
      <description>In this social media era, the power of influencer marketing is undeniable. Ceddy is joined by special guest, co-owner of Malatoop and passionate food scientist, Peter Khue, as they chat about how businesses evaluate which influencers are able to market their businesses successfully?</description>
      <pubDate>Tue, 30 Aug 2022 02:11:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>2</itunes:episode>
      <itunes:author>SYOK Podcast</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/b69eb976-c890-11ed-b6b3-cf3f4805e6cc/image/fd26cd-2000x2000-ep2-let_s-talk-marketing.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle/>
      <itunes:summary>In this social media era, the power of influencer marketing is undeniable. Ceddy is joined by special guest, co-owner of Malatoop and passionate food scientist, Peter Khue, as they chat about how businesses evaluate which influencers are able to market their businesses successfully?</itunes:summary>
      <content:encoded>
        <![CDATA[<p>In this social media era, the power of influencer marketing is undeniable. Ceddy is joined by special guest, co-owner of Malatoop and passionate food scientist, Peter Khue, as they chat about how businesses evaluate which influencers are able to market their businesses successfully?</p>]]>
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      <itunes:duration>1720</itunes:duration>
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    <item>
      <title>Introduction | Let's Talk Marketing with Ceddy EP1</title>
      <description>Ceddy or not, welcome to the very first episode! With this firecracker of an opener, Ceddy shares why marketing has always been his first passion and love and addresses common misconceptions about marketing. Starting off with a bang!</description>
      <pubDate>Tue, 23 Aug 2022 01:46:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>1</itunes:episode>
      <itunes:author>SYOK Podcast</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/b6614dca-c890-11ed-bf15-1be3f8daa0d4/image/797ecc-2000x2000-ep1-let_s-talk-marketing.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle/>
      <itunes:summary>Ceddy or not, welcome to the very first episode! With this firecracker of an opener, Ceddy shares why marketing has always been his first passion and love and addresses common misconceptions about marketing. Starting off with a bang!</itunes:summary>
      <content:encoded>
        <![CDATA[<p>Ceddy or not, welcome to the very first episode! With this firecracker of an opener, Ceddy shares why marketing has always been his first passion and love and addresses common misconceptions about marketing. Starting off with a bang!</p>]]>
      </content:encoded>
      <itunes:duration>775</itunes:duration>
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      <title>Let's Talk Marketing with Ceddy Teaser</title>
      <description>In true Ceddy nature: hi sayangs! Foodie Tiktok star and marketing connoisseur, Ceddy Ang, is here to bring you marketing principles made easy; no frills, just simple and digestible. Whether or not you're in the marketing field, follow Ceddy as he delivers humorous 'non-lectures' and a variety of interviews sprinkled with side-splitting moments.</description>
      <pubDate>Mon, 22 Aug 2022 04:11:00 -0000</pubDate>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:episode>1</itunes:episode>
      <itunes:author>SYOK Podcast</itunes:author>
      <itunes:image href="https://megaphone.imgix.net/podcasts/b66508ac-c890-11ed-9e59-d38529b1470e/image/60153b-2000x2000-let_s-talk-marketing.png?ixlib=rails-4.3.1&amp;max-w=3000&amp;max-h=3000&amp;fit=crop&amp;auto=format,compress"/>
      <itunes:subtitle/>
      <itunes:summary>In true Ceddy nature: hi sayangs! Foodie Tiktok star and marketing connoisseur, Ceddy Ang, is here to bring you marketing principles made easy; no frills, just simple and digestible. Whether or not you're in the marketing field, follow Ceddy as he delivers humorous 'non-lectures' and a variety of interviews sprinkled with side-splitting moments.</itunes:summary>
      <content:encoded>
        <![CDATA[<p>In true Ceddy nature: hi sayangs! Foodie Tiktok star and marketing connoisseur, Ceddy Ang, is here to bring you marketing principles made easy; no frills, just simple and digestible. Whether or not you're in the marketing field, follow Ceddy as he delivers humorous 'non-lectures' and a variety of interviews sprinkled with side-splitting moments.</p>]]>
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      <itunes:duration>25</itunes:duration>
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