The Skift Travel Podcast

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Rethinking Cruising for the Modern Traveler - Anna Nash, President of Explora Journeys

Thu, 09 Oct 2025 08:00:00 -0000

Luxury hospitality veteran Anna Nash, now President of Explora Journeys, joins Skift’s Sarah Kopit and Seth Borko to unpack how the brand is reframing the cruise experience as “ocean travel.”

From positioning ships as floating boutique hotels to balancing wellness, cuisine, and destination immersion, Nash shares how Explora Journeys is targeting both longtime cruisers and first-time travelers.

The conversation explores challenges in standing out in a crowded luxury market, shifting booking behaviors, and the role of sustainability and community-building at sea.

Presented by ⁠⁠⁠⁠⁠⁠⁠EF World Journeys⁠⁠⁠⁠⁠⁠⁠.

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Airbnb’s Hotel Push, Expedia’s AI Strategy, and Lessons From Skift Global Forum

Thu, 02 Oct 2025 08:00:00 -0000

This week on the Skift Travel Podcast, Editor-in-Chief Sarah Kopit and Head of Research Seth Borko return from the Skift Global Forum in New York City with their biggest takeaways from the industry’s “Super Bowl.”

They break down Airbnb CEO Brian Chesky’s remarks about the company “getting serious” about hotels, examine Expedia’s latest moves in artificial intelligence under Ariane Gorin, and reflect on how the forum’s conversations revealed broader trends shaping the future of travel.

From loyalty programs to the shifting balance between short-term rentals and hotels, Sarah and Seth unpack the key insights and the moments that defined the week for travel leaders.

Presented by ⁠⁠⁠⁠⁠⁠EF World Journeys⁠⁠⁠⁠⁠⁠.

Connect with Skift: LinkedIn: ⁠⁠https://www.linkedin.com/company/skift/⁠⁠ WhatsApp: ⁠⁠https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/⁠⁠ Facebook: ⁠⁠https://facebook.com/skiftnews⁠⁠ Instagram: ⁠⁠https://www.instagram.com/skiftnews/⁠⁠ Threads: ⁠⁠https://www.threads.net/@skiftnews⁠⁠ Bluesky: ⁠⁠https://bsky.app/profile/skiftnews.bsky.social⁠⁠ X: ⁠⁠https://twitter.com/skift⁠⁠ Subscribe to @SkiftNews and never miss an update from the travel industry.

Hilton CEO Chris Nassetta on Leadership, Culture, and 18 Years of Growth

Thu, 25 Sep 2025 08:00:00 -0000

In this episode of the Skift Travel Podcast, Hilton CEO Chris Nassetta joins Skift CEO/Founder Rafat Ali for a candid conversation about leadership, culture, and navigating nearly two decades at the top of one of the world’s largest hotel companies.

Nassetta reflects on how his personal approach to hospitality — from cooking dinner for large groups of family and friends to leading a company of more than 7,000 properties — shapes Hilton’s culture and strategy.

The discussion covers the demands of consistent global expansion, the role of technology in guest experience, and why leadership in hospitality is about more than numbers on a balance sheet.

Presented by ⁠⁠⁠⁠⁠⁠EF World Journeys⁠⁠⁠⁠⁠⁠.

How AI, OTAs, and Shifting Consumer Behavior Are Reshaping the Industry

Thu, 11 Sep 2025 08:00:00 -0000

As Skift gears up for Global Forum in New York, this week’s podcast features a replay of our recent webinar, Online Travel in Flux. Seth Borko and Sarah Kopit join founding editor Dennis Schaal to explore the forces transforming online travel.

From the rise of AI in trip planning to the latest OTA strategies, loyalty innovations, and regulatory pressures, the conversation provides a timely look at how the industry is evolving. Dennis also brings in perspective from past Skift Global Forums, where industry-shaping announcements have taken place, and offers a preview of the discussions likely to unfold on stage this year.

Presented by ⁠⁠⁠⁠⁠EF World Journeys⁠⁠⁠⁠⁠.

Key Takeaways:

How AI adoption is influencing both consumers and travel companies
The shifting balance between direct bookings, OTAs, and challenger platforms
The outlook for RevPAR and what “RevPAR Zero” means for hotels
The rise of B2B as a growth engine for online travel companies
Talent, loyalty, and the long-term impact of AI on the travel workforce
Regulation and its potential to shape the competitive landscape

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The FIFA World Cup: Tourism, Strategy, and the $3.3B Opportunity

Thu, 04 Sep 2025 08:00:00 -0000

The countdown to the FIFA World Cup 2026 is on, and New York–New Jersey is set to host the world’s biggest stage — including the final at MetLife Stadium.

Seth Borko and Sarah Kopit sit down with Bettina Garibaldi, Chief Marketing and Communications Officer for the NYNJ Host Committee, to unpack how the region is preparing for an event expected to bring $3.3 billion in economic impact.

From transit and mobility challenges to fan festivals and local business engagement, Bettina shares how the World Cup could transform the region’s hospitality landscape and leave a long-term tourism legacy.

Presented by ⁠⁠⁠⁠EF World Journeys⁠⁠⁠⁠.

Takeaways:

New York–New Jersey will host eight matches and the final, expected to attract global audiences on par with 13 Super Bowls.
The event is projected to deliver $3.3 billion in economic impact and support more than 26,000 jobs.
Mobility and operations are top priorities, with agencies preparing for 80,000+ fans per match.
Local businesses are encouraged to creatively engage visitors with thematic experiences, even without FIFA IP rights.
The official FIFA Fan Festival at Liberty State Park will run all 39 days of the tournament.
Beyond 2026, the tournament is seen as a chance to strengthen the region’s long-term tourism and hospitality brand.

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Inside Agoda’s AI Bet: Building Silicon Valley in Bangkok

Tue, 02 Sep 2025 13:35:00 -0000

Throughout the summer, Skift CEO Rafat Ali has been sitting down with travel leaders around the world for wide-ranging conversations about real estate, artificial intelligence, emerging destinations, independent hotels, and more.

For the last episode in this series, Ali sits down with Agoda CEO Omri Morgenshtern to talk about the evolution of Agoda over the last 20 years, with a particular focus on technology, artificial intelligence, and talent strategy.

Morgenshtern discusses Agoda’s role within Booking Holdings, the company’s growth in Asia, and how it’s turning Bangkok into a tech hub by importing global talent and cultivating local engineers.

The discussion dives deep into the real-world applications and limitations of generative AI – especially in enterprise settings – and how Agoda is integrating it across engineering, customer service, and product development.

Presented by ⁠⁠⁠⁠EF World Journeys⁠⁠⁠⁠.

Takeaways

1. Agoda Is Betting Big on AI—But Real Impact Takes Time: While generative AI has changed how engineers work, Morgenshtern says it’s not yet delivering the 5X or 10X productivity promised. Its true power lies in accelerating velocity and enabling new product features.

2. Bangkok as a Tech Hub Is No Accident: Agoda’s 50/50 model—pairing experienced global engineers with top local graduates—has transformed the Thai capital into what Morgenshtern calls “Silicon Valley in Bangkok.”

3. Customer Support Is the First Real AI Win: From translation to tone-matching to faster case resolution, generative AI is already improving customer experience and agent efficiency at scale.

4. Fintech Is the Next Loyalty Layer: Morgenshtern sees Agoda’s future in providing financial services to both consumers and partners, turning travel companies into banks and loyalty programs into financial ecosystems.

5. Vietnam’s Strategy Is a Tourism Case Study: While many markets are growing, Vietnam stands out for its deliberate, long-term approach to tourism development—including air routes, visa policy, and infrastructure investment.

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New York to London in 3 Hours? Boom Supersonic’s CEO Is Betting on 2029

Thu, 28 Aug 2025 08:00:00 -0000

On this episode of the Skift Travel Podcast, co-hosts Sarah Kopit and Seth Borko return from their summer break with a high-speed conversation featuring Boom Supersonic founder and CEO Blake Scholl.

Scholl shares how Boom is working to make three-hour transatlantic flights a reality by the end of the decade, why Concorde failed to scale, and how Boom’s technology could silence the dreaded sonic boom.

From regulatory wins in Washington to airline pre-orders from United and American, Scholl lays out how supersonic travel could reshape global tourism, business, and culture.

Presented by ⁠⁠⁠⁠EF World Journeys⁠⁠⁠⁠.

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Brookfield’s Global Bet on Hospitality’s Future

Tue, 26 Aug 2025 08:00:00 -0000

In this rare first-ever podcast appearance, Shai Zelering, Global Head of Hospitality Investments at Brookfield Real Estate, sits down with Skift CEO Rafat Ali to discuss how one of the world’s largest real estate investors is shaping the future of travel and hospitality. From billion-dollar acquisitions in Europe to long-term plays in India, Shai shares how Brookfield balances real estate fundamentals with operational excellence to build—not just extract—value in hospitality.

They explore Brookfield’s strategy across markets, the challenges of aligning brands and owners, the rise of affordable travel solutions like Generator hostels, and the cultural edge of brands like Leela. The conversation also dives into Europe’s niche lodging products, the U.S. hospitality labor crunch, and why Zelering believes AI and better tech adoption could unleash a new golden era of hospitality service.

Presented by ⁠⁠⁠EF World Journeys⁠⁠⁠.

Key Themes:

Brookfield’s $1B Generator hostels deal and Europe’s affordable travel market
Long-term investment strategy in India: 10 years before the first deal
Leela’s growth story, its IPO, and the challenge of exporting Indian luxury brands abroad
Why niche lodging models like Center Parcs and Locke extended-stay are outperforming
Differentiation vs. commoditization: why Brookfield avoids cookie-cutter hotels
How traveler sentiment and credit card data guide investment decisions
The misalignment between hotel brands and real estate owners in the U.S.
What America can learn from India, Europe, and Latin America about hospitality as culture
Technology adoption vs. technology creation: the industry’s Achilles’ heel
Why AI could push hospitality to refocus on EQ and human connection

Good Morning Hospitality: Marriott Flat, Inclusive Hiring & TSA Shake-Ups

Thu, 21 Aug 2025 08:00:00 -0000

While Seth Borko and Sarah Kopit are taking a short summer break, we’re sharing another episode from our show, Good Morning Hospitality. If you caught the first crossover episode earlier this month, you heard from the Monday short-term rental crew.

Today, we’re featuring the Wednesday hotel crew—⁠Sarah Dandashy and ⁠Steve Turk⁠—who cover hotels, travel, airlines, and the broader shifts shaping the hospitality industry. The episode you're hearing today was broadcast on August 8th, 2025.

In this episode, they break down Marriott Hotels’ flat Q2 performance, a dip in U.S. hotel occupancy, and highlight new inclusive hiring programs where hotels are employing individuals with intellectual disabilities.

On the travel front, they unpack the TSA’s potential rollback of the 3.4-ounce liquid rule, why Delta Air Lines is refusing to use AI for customer targeting, and the debate around a new U.S. visa bond proposal.

The conversation is dynamic, with live audience participation from LinkedIn and YouTube shaping the discussion in real time.

We’d love to hear what you think about these crossover episodes—email us at podcasts@skift.com with your feedback.

Follow the Hosts: Steve Turk – ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ Sarah Dandashy –⁠ ⁠LinkedIn⁠⁠⁠⁠

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Building Humanity into Hospitality Management with Valor’s Global CEO

Tue, 19 Aug 2025 08:00:00 -0000

In this episode of the Skift Travel Podcast, Skift CEO Rafat Ali talks with Euan McGlashan, Global Co-Founder, CEO, and Owner of Valor Hospitality Partners, about what’s broken—and what’s still worth rebuilding—in U.S. hospitality. With a presence in 20 countries and nearly 100 properties, Valor is redefining what hotel management looks like, from talent pipelines to franchise relationships to frontline culture.
Ali opens with a provocation — that U.S. hospitality has, in many ways, lost the plot. McGlashan doesn’t disagree, but brings a global lens to the conversation, arguing that much of what’s broken can be traced back to culture, misaligned incentives, and outdated management models.
McGlashan shares how Valor has grown by focusing on culture, purpose, and performance—not just scale. He breaks down what’s behind the industry’s worsening labor shortages and how emotional intelligence training has become core to Valor’s model. With a blunt take on the limits of brand-led loyalty and the traditional third-party operator model, McGlashan offers a vision for a more human, more effective version of hotel leadership.
The discussion also covers Valor’s global growth strategy, how it balances working with big brands while protecting team identity, and why “doing the simple things brilliantly” is still the fastest way to win guest loyalty.

Presented by ⁠EF World Journeys⁠.
Key Themes

What’s broken in U.S. hospitality and what it will take to fix it
Reframing frontline hospitality roles as emotionally complex, high-value work
Why culture, not branding, drives loyalty and performance
Emotional intelligence training as a competitive advantage
Redefining third-party management with purpose and commercial discipline
How Valor grows globally while protecting team culture locally
Why innovation means revolution, not imitation
Building owner trust by running great hotels, not chasing headlines

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Slick Talk: Beyond the Eight Hours & Hospitality’s Next Chapter

Thu, 14 Aug 2025 08:00:00 -0000

Wil Slickers here again, and I’m closing out our summer break by sharing one of my favorite episodes from Slick Talk — a deep, future-focused conversation with Richard Valtr, founder of Mews.

Richard and I go beyond operations to explore what it means to think theologically about hospitality: why the real competition isn’t other hotels but the hours outside of a guest’s sleep, how technology should drive growth instead of just cutting costs, and what it takes to turn a property into a lifestyle brand.

We talk about Mews’ journey from serving independents to winning enterprise clients, the role of acquisitions like Nomi Travel, and how AI, personalization, and a richer 24-hour guest experience could redefine our industry.

This one’s for anyone who wants to think bigger about what hospitality can be.

Follow the Hosts: Wil Slickers – ⁠LinkedIn⁠

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From Local Roots to Global Reach: Asia’s Hospitality Growth Strategy

Tue, 12 Aug 2025 06:00:00 -0000

Join industry leaders Rafat Ali, CEO & Co-Founder of Skift, and Siradej "Champ" Donavanik, Vice President Development (Global), of Dusit International, as they explore how Asian hospitality brands are carving out a unique identity amid global competition.

From managing villas across continents to expanding beyond Thailand, they discuss the importance of cultural authenticity, personalized guest experiences, and balancing technology with the human touch.

Dive into the challenges and opportunities facing Southeast Asia’s booming travel markets, the impact of geopolitical shifts on tourism, and how Dusit leverages bespoke hospitality and strategic partnerships to grow in diverse markets, including India, China, Japan, and Europe.

Learn how innovation, tradition, and education intersect to redefine what hospitality means in an increasingly connected world.

Presented by EF World Journeys.

Key Themes:
- Managing and marketing villas across 20+ countries on four continents
- Diversifying beyond Thailand: growth priorities in Southeast Asia, India, China, and Europe
- Leveraging Asian hospitality’s unique, personalized service as a competitive edge
- Balancing high-tech tools with high-touch human interaction for better guest experiences
- Using technology to free staff for more meaningful guest engagement, not replace them
- Overcoming challenges from geopolitical issues and natural disasters in Thailand
- Promoting cross-cultural education and ASEAN hospitality competency standards
- Targeting fast-growing emerging markets: Vietnam, Malaysia, Indonesia, Philippines
- Entering complex markets like India with local partners and long-term commitment
- Exploring opportunities in Saudi Arabia and new European territories
- Positioning Asian hospitality brands as distinctive alternatives to Western global chains

Connect with Skift:

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Katie⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Suite Success: Why Every City is a Food City, According to Top Chef’s Gail Simmons

Thu, 07 Aug 2025 04:00:00 -0000

While Sarah and Seth are on a summer break, we are taking the opportunity to introduce listeners to new shows. Today that is a Suite Success episode. Host Katie Cline sits down with Top Chef judge and culinary storyteller Gail Simmons to talk travel, taste, and the unexpected power of a good meal.

From her early days in food media to two decades on Top Chef, Gail reflects on how curiosity—and a few bold leaps—shaped her career. She shares how food became her lens for understanding people and places, and why the best bites often come from the most surprising cities.

Whether you’re building a brand, booking a trip, or dreaming up your next dinner party, Gail’s insights will leave you hungry for more.

Presented by EF World Journeys.

Connect with Gail:

Gail's Instagram – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Gail's Website – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Gail's Substack – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Links:

Apple Podcasts - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Spotify - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Good Morning Hospitality: Predictions for Travel, Tech, and Guest Experience

Thu, 31 Jul 2025 17:55:00 -0000

This is a special crossover episode between Good Morning Hospitality and the Skift Travel Podcast.

Following the recent acquisition of Good Morning Hospitality and Hospitality.FM by Skift, we’re sharing this episode to introduce Skift listeners to the voices, format, and perspective that power one of the industry’s most dynamic live podcasts.

Good Morning Hospitality is a live, twice-weekly podcast covering the latest in short-term rentals, hotels, guest experience, and travel industry trends — hosted by a team of operators, analysts, and creators who are in it every day.

In this crossover episode, hosts Wil Slickers (Skift’s new Director of Audio and Video Strategy), Brandy Canaley (COO at Roami), Jamie Lane (Chief Economist at AirDNA), and Michael Goldin (COO/Co-Founder of Nook) share their top predictions for hospitality in 2025 — from STR performance and pricing shifts to hotel tech, guest expectations, and the impact of AI across the industry.

Whether you're new to GMH or already a listener, this conversation gives a strong look at where the team believes the hospitality world is headed — and how operators and brands should be thinking ahead.

GMH broadcasts live every Monday and Wednesday morning:

Mondays focus on the short-term rental space
Wednesdays dive into hotel topics with recurring guests like Sarah Dandashy and Steve Turk

Thanks for tuning in to this crossover. We’re excited to bring these conversations into the Skift ecosystem — and to keep pushing the industry dialogue forward.

Follow the Hosts:
Wil Slickers – LinkedIn
Brandy Canaley – LinkedIn
Jamie Lane – LinkedIn
Michael Goldin – LinkedIn

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Blending Hotels and Rentals: Dart’s Bet for Group Travel at Scale

Tue, 29 Jul 2025 15:00:00 -0000

Skift CEO Rafat Ali talks with Chris Kelsey, President of Dart Interests, about how the firm is pushing the boundaries of what a resort can be. At the heart of the conversation is Evermore Orlando, Dart’s $2.5 billion destination next to Disney World that blends managed vacation rentals with luxury hotels, all designed with families and groups in mind.

Kelsey breaks down why the traditional split between short-term rentals and hotels no longer works for modern travelers and how Evermore aims to fill that gap. He also shares how loyalty plays a central role in Dart’s strategy, especially through its alignment with Hilton Honors, and why they’ve embraced what he calls an “anti-theme park” philosophy when it comes to design.

The discussion spans the evolution of Evermore, Dart’s growing portfolio across mountain and beach markets, and how the company is rethinking fundamentals like food and beverage, landscaping, and labor models. It's a deep dive into what happens when long-term vision, intentional design, and group-first thinking come together to challenge the status quo.

Key themes:

Why Dart is betting big on hybrid resort-vacation rental models
Building at scale for families, groups, and multigenerational travelers
How loyalty programs like Hilton Honors can unlock differentiation
The “anti-theme park” design lens and what it means for experience
Long-term value over short-term yield in real estate and hospitality
Expansion into mountains, beaches, and overlooked secondary markets
Reinventing food and beverage, landscaping, and workforce strategies
Positioning Evermore against Airbnb, hotels, and legacy resorts

Airbnb’s Expansion Strategy: How Services and Experiences Are Changing the Trip

Thu, 24 Jul 2025 09:00:00 -0000

Today’s Skift Travel Podcast was recorded live at Skift Forum Asia Bangkok when Airbnb Chief Business Officer Dave Stephenson joined us to unpack one of the company’s biggest launches in years: the global expansion of curated experiences and in-stay services.

Stephenson shares how Airbnb is integrating new offerings like private chefs, trainers, spa treatments, and local-led activities directly into the app—and why these features are available not only to travelers, but also to locals.

The conversation explores how Airbnb is shifting toward a full-trip platform by combining bookings, services, and activities in one place. Stephenson also explains the company’s localization strategy across Asia-Pacific, its response to economic uncertainty, and the growing role of pop culture in shaping travel behavior.

From Michelin-star ramen in Tokyo to wellness treatments in your New York apartment, Airbnb is aiming to remove friction and deliver more personalized, high-quality travel experiences—without requiring you to stay in one of its listings.

Simplicity in Loyalty: The Way Out For Indie Hotels

Tue, 22 Jul 2025 09:00:00 -0000

In this in-depth conversation, Skift Founder Rafat Ali sits down with Chris Hartley, CEO of Global Hotel Alliance (GHA), to unpack how the world’s largest alliance of independent hotel brands is carving out a distinct path in the hospitality landscape. With more than 45 brands—and more joining every year—GHA is proving that collaboration, not consolidation, can be the key to long-term success.

Hartley shares how GHA’s Discovery loyalty program is helping member hotels drive direct bookings and increase guest retention through its unique Discovery Dollars currency. The conversation spans GHA’s airline alliance-inspired roots, the evolving economics of distribution, and the balancing act of maintaining autonomy while scaling global visibility.

From the shifting value of leisure loyalty to the limits of “frequent stayer” models, this episode offers rare insight into the business case for staying independent—together.

Key themes:

Why the future of loyalty is about leisure, not just business
The ROI of Discovery Dollars vs. traditional points systems
OTA dependency and distribution strategy for smaller hotel brands
What GHA learns from airline alliances—and where it diverges
Loyalty as both a brand-builder and bottom-line driver

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Why This Summer Is Breaking Flight Crews and the System

Thu, 17 Jul 2025 09:00:00 -0000

This episode of the Skift Travel Podcast features an in-depth conversation with Sara Nelson, President of the Association of Flight Attendants. Host Sarah Kopit and Nelson discuss the challenges flight attendants face amid record-breaking summer travel, ongoing labor negotiations, and the evolving political landscape. Topics include aviation safety, contract bargaining, staffing, public perception, and the global solidarity among flight crews in a rapidly changing world.

Record summer travel is overwhelming flight crews, with high passenger volumes, weather disruptions, and minimal staffing stretching flight attendants to their limits.

Union President Sara Nelson warns of federal instability, citing workforce cuts at key agencies like the National Weather Service and TSA as safety risks.

Despite political turmoil, Nelson praises Transportation Secretary Duffy for advancing FAA modernization and stabilizing air traffic operations.

Contract negotiations are reshaping the industry, with major wins on boarding pay and healthcare at United Airlines and organizing momentum growing at Delta.

Passenger aggression remains elevated, but public support for flight attendants is stronger than ever, fueling optimism for broader labor solidarity.

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Why the AI Revolution in Travel Depends on Payment Infrastructure

Wed, 16 Jul 2025 00:00:00 -0000

AI is rapidly reshaping the travel industry, but companies that want to fully leverage its potential must prioritize their payment infrastructure, says Jess Conroy, founder and CEO of ROH, a payment management platform for the hospitality sector.

Conroy, who launched ROH two years ago, recently raised $9.2 million in a funding round led by Highgate Technology Ventures and Acrew Capital. Prior to ROH, Conroy launched Carats & Cake, a platform that provided assistance to couples looking to pay the upfront cost of wedding event venues.

During a recent episode of the Skift Travel Podcast, Conroy talked about the critical role payments play as both the starting point and final touch of the guest experience – “payments are the infrastructure play,” she told Skift founder and CEO Rafat Ali.

Welcome to Extreme Heat Summer Travel

Thu, 10 Jul 2025 09:00:00 -0000

Host Sarah Kopit is joined by Skift’s Climate Reporter Darin Graham to discuss the extreme heat that is dominating summer travel. Kopit and Graham give a brief perspective on the changing nature of summer travel before presenting Graham’s podcast about a NetZero hotel in England that positions itself as a way to improve upon the travel industry’s carbon footprint.

Graham’s episode of GreenShift centers on a visit to Radisson’s first Net Zero Hotel, located in Manchester. He tours the property with Radisson’s Chief Sustainability Officer, Inge Huberts, who explains how the hotel minimizes emissions through renewable energy and rooftop heat pumps. The hotel also revamped its food menu to reduce carbon impact. Graham discusses the broader challenge of scaling these efforts across Radisson’s global portfolio as part of its 2050 net zero goal. The episode blends technical solutions with strategic business insights, making it relevant across the travel sector.

Rafat Ali x Bhanu Chopra: On Building from India for the World

Wed, 09 Jul 2025 21:46:00 -0000

In this episode of the Skift Travel Podcast, RateGain Founder Bhanu Chopra joins Rafat Ali to explore how the company is helping shape the infrastructure of modern travel. From AI-powered pricing to real-time distribution and demand insights, Bhanu breaks down how RateGain is evolving to meet the needs of a more connected and volatile travel landscape. The conversation spans AI innovation, global market shifts, and the role of empathy in tech leadership. With a growing portfolio of tools, new executive hires, and a bullish outlook for the future, Bhanu offers a wide-angle perspective on how travel companies can stay ahead in a rapidly changing world.

RateGain evolved from a pricing data provider to a full-stack travel tech platform.
AI is accelerating innovation, enabling faster, cheaper product development.
The company aims for $1B in revenue, entering its "10 to 100" growth phase.
AI co-pilots are being built for roles like revenue, marketing, and campaign managers.
Internal AI tools like an HR bot and hiring assistant are streamlining operations.
Stock dips reflect internal execution, not just market conditions.
M&A remains selective, with focus on strategic, revenue-generating assets.
India is a leader in AI application, especially in building strong "wrapper" products.
Bhanu sees India as a global startup hub, no longer just outsourcing.
Legacy mindset is evolving, but Bhanu’s focus remains on impact, not titles.

How Artificial Intelligence Is Transforming Business Travel

Thu, 03 Jul 2025 09:00:00 -0000

Host Seth Borko is joined by Amadeus' Head of Research and AI Center of Excellence, Rodrigo Acuna Agost, and Marilyn Markham, VP of AI & Automation Strategy at American Express Global Business Travel.

Both panelists emphasized that agentic AI — autonomous systems that pursue a goal and interact with their environment — is the hottest trend in travel technology. Markham highlighted that it goes beyond “talking” AI to AI that takes action, describing it as giving a talker a toolbox. Acuna Agost echoed this by defining agentic AI as combining autonomy, interaction, and mission-driven action, which unlocks many new possibilities.

Stay up to date with everything that's happening with artificial intelligence and travel at our AI travel hub.

AI and the Future of Travel Startup Investment

Thu, 26 Jun 2025 09:00:00 -0000

What do travel investors really think about AI, startups, and the future of travel? In this unscripted Ask Me Anything session, three top venture experts answer real questions from the audience – no slides, no pitches, just sharp takes and honest insights.

Host Sarah Kopit was joined for this conversation by Cara Whitehill (Vice President, Thayer Investment Partners), Gilad Berenstein (Founder, Brook Bay Capital), and Max Niederhofer (Partner, Heartcore Capital) at Skift Data+AI Summit earlier this month.

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What Travel Startup Investors Are Looking for Now

Thu, 19 Jun 2025 09:00:00 -0000

Hosts Sarah Kopit and Seth Borko are joined on today's Skift Travel Podcast with Kevin Tsang, Managing Director at Amex Ventures. They discuss the future of travel, the impact of AI, and investment strategies in the travel sector through the lens of venture investment. They explore the role of technology in enhancing travel experiences, the potential of AI startups, and the importance of specialization in a competitive market. The conversation also touches on consumer pain points in aviation and how Amex Ventures evaluates opportunities in this space.

Takeaways

Amex Ventures focuses on strategic investments in travel and technology.
AI is transforming the travel sector and enhancing user experiences.
Travel tech must address unique complexities of the travel journey.
Food is increasingly integrated into travel planning.
Investment strategies balance market trends and company objectives.
AI startups need a strong value proposition to secure funding.
Vertical AI solutions can create efficiencies in travel.
Consumer experience is a priority for travel investments.
AI is enabling more efficient manual tasks in startups.
MindTrip is an innovative travel planning platform leveraging AI.
Investment in Boom Supersonic reflects a future-focused travel vision.
Travel venture capital is limited due to broader investment strategies.
Global travel startups offer unique innovation opportunities.
Partnerships with major players can enhance startup success.
Success metrics for startups are evolving towards profitability and market fit.

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Tripadvisor Is Turning 25. Here’s What Its CEO Says About Its Future

Thu, 12 Jun 2025 09:00:00 -0000

Travel review brand Tripadvisor is turning 25. So for today's episode of the Skift Travel Podcast, Sarah Kopit and Seth Borko host Tripadvisor CEO Matt Goldberg. They discuss the evolution of Tripadvisor from its humble beginnings above a pizza shop to becoming a leading travel resource for at least a generation.

Goldberg shares insights on the competitive landscape, the role of AI in enhancing user experience, and the importance of consumer trust in the travel industry. The conversation highlights the resilience of travel and the shifting trends towards local and immersive experiences. Goldberg walks through the evolution of Viator and Tripadvisor, emphasizing the importance of travel agents and the tools provided to them. He addresses market dynamics, particularly in relation to competitors like Airbnb, and highlights the role of AI in shaping the future of travel.

Takeaways

Tripadvisor has evolved from a modest idea to a global travel resource.
The democratization of travel information has transformed how travelers plan trips.
Experiences are becoming the central focus of Tripadvisor's growth strategy.
The company is leveraging AI to enhance user experience and recommendations.
Tripadvisor's marketplace is seeing significant growth and profitability.
The travel industry is resilient, with consumers prioritizing experiences over material goods.
Summer travel trends indicate a shift towards local and drive-to destinations.
The competitive landscape includes major players like Airbnb, validating the market opportunity.
Tripadvisor's partnerships enhance its reach without heavy marketing costs.
The future of travel is centered around unique experiences and consumer trust. Viator provides tools for travel agents to enhance bookings.
Travel agents play a crucial role in the cruise booking market.
Scale is essential for a successful marketplace.
AI is a transformative technology for the travel industry.
Trust and authenticity are vital in an AI-driven world.
AI will not replace human jobs but enhance them.
Travel fosters human connections and empathy.
The future of travel relies on understanding consumer needs.
AI can streamline operations and improve customer experiences.
Travel experiences can break down societal barriers.

The Private Sector’s Role in Saudi’s Travel Ambitions

Wed, 11 Jun 2025 13:50:00 -0000

For this bonus episode, Skift CEO Rafat Ali is joined by Almosafer CEO Muzzammil Ahussain to discuss the evolution of the travel industry in Saudi Arabia, the significance of Saudi travelers on the global stage, and the impact of recent changes in visa regimes. Ahussain shares his personal journey from the U.S. to Saudi Arabia, the growth of Almosafer, and the company's upcoming IPO plans. The discussion also touches on the effects of COVID-19 on domestic travel and the dynamics between online and offline booking methods.

Ali and Ahussain walk through the evolving landscape of travel in Saudi Arabia, highlighting trends such as last-minute bookings, the growth of religious tourism, and the challenges of talent retention in a rapidly expanding market. Ahussain also emphasizes his company's ambitious vision for the country's development, the changing perceptions of Saudi Arabia in the West, and the integration of AI to enhance business operations. The discussion also touches on the importance of women's roles in the workforce and the potential for significant growth in the tourism sector leading up to major events like the World Cup.

Read more about tourism at Skift’s tourism hub: https://skift.com/tourism

Takeaways

Almosafer is the largest travel and tourism company in Saudi Arabia.
Saudi travelers are high spenders and significant for global tourism.
Visa regimes for Saudis are becoming more accessible, boosting travel.
Domestic tourism in Saudi Arabia has seen a significant increase post-COVID.
WhatsApp is a key sales channel for Almosafer.
The company is preparing for an IPO to enhance its market presence.
The future of travel in Saudi Arabia looks promising with ongoing investments. 80% of bookings in Saudi Arabia are four and five star.
40% of hotel bookings are made within 48 hours.
The average booking window is about 10 days.
Religious travel presents a significant growth opportunity.
Riyadh to Dubai is one of the most profitable routes globally.
Saudi Arabia's development is driven by ambition.
Talent retention is a major challenge in the growing market.
AI is being leveraged to enhance productivity and efficiency.
The period from 2027 to 2030 will be crucial for Saudi Arabia's growth.

Chapters

00:00 Introduction to Al-Musafir and Its Significance

05:24 Muzzammil's Journey: From the US to Saudi Arabia

09:01 The Global Importance of Saudi Travelers

11:44 Changes in Visa Regimes and Travel Trends

15:57 Impact of COVID-19 on Domestic Travel in Saudi Arabia

18:58 Al-Musafir's Growth and Future IPO Plans

21:10 The Dynamics of Online vs Offline Travel Booking

23:29 Understanding Saudi Arabia's Travel Trends

26:36 Growth Opportunities in Religious Travel

29:21 The Most Profitable Routes in the World

31:16 Ambition vs. Reality in Saudi Development

33:41 Changing Perceptions of Saudi Arabia

36:32 The Role of Women in Saudi Workforce

37:26 Talent Retention Challenges in a Growing Market

38:35 Leveraging AI for Business Growth

42:33 Future Vision Post-IPO

The New Era of Solo Women Travelers

Thu, 05 Jun 2025 15:36:00 -0000

This week Sarah Kopit and Seth Bork’s are joined by JourneyWoman’s (https://journeywoman.com/author/carolyn-ray/) Carolyn Ray and Intrepid Travel’s (https://www.intrepidtravel.com/) Leigh Barnes to discuss the growing trend of solo women travelers over 50. They explore the challenges and opportunities within the travel industry, highlighting a recent survey that shows a significant percentage of women feel ignored.

The conversation dives into the importance of safety, empowerment, and authentic marketing, as well as the changing perceptions of aging and adventure. The guests share insights on how travel is becoming a means of self-discovery for older women, and they discuss the increasing popularity of destinations like Saudi Arabia for this demographic. The speakers discuss the allure of travel, the challenges of marketing to this demographic, and the impact of single supplements on solo female travelers. They explore the need for solo travel experiences and the potential of intergenerational travel. Finally, they share insights on creating welcoming environments for solo travelers and engage in a rapid-fire question round.

Takeaways

70% of women over 50 felt misunderstood by the travel industry.
The travel industry is starting to recognize the market for solo women travelers.
Women over 50 are seeking unique and adventurous travel experiences.
Safety and trust are crucial for women travelers.
Women are making their own travel decisions, often independently.
Marketing to older women is often overlooked in the travel industry.
Women prefer authentic storytelling over traditional marketing.
The perception of aging is changing, with older women being more adventurous.
Health trends are influencing older women's travel choices.
Travel is seen as a way to discover oneself, not just a vacation. Part of the allure is safety in travel for women.
Women over 50 do not want to share a room.
The most affluent travelers are aged 65 to 74.
Discounting in travel doesn't build long-term relationships.
Women want to travel solo without friends.
Intergenerational travel is a growing trend.
Travel companies should listen to women travelers.
Creating welcoming environments is crucial for solo travelers.
Stereotypes about senior travelers need to be challenged.
Women over 50 are adventurous and willing to spend on travel.

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What’s Next for Short-Term Rentals: Regulations, Airbnb, AI and More

Thu, 29 May 2025 10:58:00 -0000

In this episode of the Skift Travel Podcast, Sarah Kopit and Seth Borko speak with Vered Raviv-Schwarz, the president and COO of Guesty (https://www.guesty.com/), to explore the evolving landscape of short-term rentals and travel tech. They discuss the current state of the market, the role of Guesty in property management, investor perspectives on travel tech, and the impact of Airbnb's new experience services. The conversation highlights trends in travel, the blending of hospitality and technology, and the future of short-term rentals in a competitive environment.

Vered Raviv Schwarz explains the evolving landscape of short-term rentals and their integration with long-term rentals and hotels. She emphasizes the importance of individual hosts adapting to market changes, the impact of regulations, and the role of technology, particularly AI, in enhancing guest experiences. The discussion also touches on the significance of unique stays and the competitive dynamics among major booking platforms.

Get more insight into short-term rentals and travel at https://skift.com/vacation-rentals/

Takeaways

Short-term rentals are becoming less alternative and more mainstream.
Guesty is a leading property management platform for short-term rentals.
Investors remain bullish on the travel tech market despite challenges.
The short-term rental market is stable with slight increases in bookings.
Airbnb's experience services could significantly impact the industry.
The franchise model is gaining traction in the short-term rental space.
The lines between hotels and short-term rentals are blurring.
Travel trends are evolving with a focus on local experiences.
Guests are looking for unique stays and local recommendations.
The future of travel tech is ripe for disruption. Five or ten years from now, rentals will merge.
There's room for individual hosts in the market.
Short-term rentals are a $280 billion industry.
Regulation can create consistency and professionalism.
Unique stays are increasingly sought after by travelers.
AI is transforming guest communication and pricing.
AI tools can enhance operational efficiency for hosts.
The future may see AI agents handling bookings.
The short-term rental industry is becoming more defined.
The franchise model will evolve in the hospitality space.

Chapters

00:00 Revisiting Short-Term Rentals

02:25 Understanding Guesty's Role in the Market

07:13 Investor Insights on Travel Tech

11:09 Current State of Short-Term Rentals

14:28 Airbnb's Experience Services Launch

17:03 Post-Mortem on Major Players in the Industry

20:58 Blurring Lines Between Hotels and Short-Term Rentals

23:41 The Future of Rentals: Merging Short-Term and Long-Term

25:13 Opportunities for Individual Hosts in a Changing Market

27:17 Navigating Regulations in the Short-Term Rental Industry

30:03 The Role of Trust and Consistency in Guest Experiences

31:27 Exploring Unique Stays: The Appeal of Short-Term Rentals

33:19 Status Report on Major Booking Platforms

35:18 Harnessing AI in the Hospitality Industry

39:53 The Future of AI Agents in Travel

43:40 The Evolving Landscape of Short-Term Rentals

Rewiring Hotel Tech for Humans

Fri, 23 May 2025 08:24:00 -0000

Seth Borko sat down with Richard Valtr, founder of cloud-PMS provider Mews, during the Mews Unfold conference in Amsterdam. Valtr explains this company's long-standing vision: strip away check-in bureaucracy so staff can greet guests as people, not reservations – a problem that still demands modern tech such as AI, computer vision and open APIs. He traces the company’s 13-year path from “just” building a PMS to a broader guest- and profit-management platform, describes competing with legacy giants (the real foe is hotel inertia), and discusses how recent funding and acquisitions will speed adoption.

The pair range into bigger topics, like why hospitality undervalues technology, the promise of voice agents and AR, the over-hype of blockchain IDs, and how rising labor costs and brand mergers and acquisitions (e.g., Marriott/CitizenM, Sabre’s SynXis spin-off) create urgency for smarter systems. They close with Valtr’s passion for historical travel, linking tech-enabled experiences to the timeless allure of place.

Human-first vision: Mews aims to make hotel arrivals conversational by automating identity, payment and room assignment in the background.
From PMS to platform: The company is shifting from “property-” to “profit-management,” fusing CRS, CRM, revenue and upsell tools in one open ecosystem.
Legacy lock-in: On-premise systems still run ~95 % of hotels; the biggest competitor is operators’ fear of ripping them out, not Oracle or Sabre.
AI everywhere: Valtr sees computer vision, large-language models and voice agents stitching together guest data so staff can personalize service in real time.
Open beats closed: He argues hotels must be free to mix best-of-breed apps; vendors that wall off data will lose.
Funding as validation: Mews' recent $75 million round backs continued M&A—less for “asset accumulation,” more to migrate more hotels faster.
Labor economics: Automation is no longer optional when Amazon warehouse wages outpace hotel front-desk pay.
Trends he buys and bins: Excited about voice-AI agents and mixed-context processing; skeptical that blockchain ID alone solves anything.
Experiential future: AR could turn stays into “immersive movies,” letting travelers time-travel through historic sites—echoing Valtr’s own battlefield-tour hobby.

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French-Waiter Engineers? Inside Palantir’s Opinionated Approach to Travel Tech

Thu, 15 May 2025 16:37:00 -0000

Rather than just sell travel brands what they think they want, Palantir's employees have opinions about what they really need.

Skift Travel Podcast hosts Sarah Kopit and Seth Borko sat down with Breno Helfstein Moura, the Head of Hospitality at Palantir. Moura discusses how Palantir leverages data and AI to solve complex problems in travel, including partnerships with major companies like Airbus and luxury hotels. The conversation explores the challenges of data integration, the unique approach Palantir takes in software development, and the realities of implementing off-the-shelf software solutions in the travel sector.

Moura addresses concerns about AI's impact on jobs, the unintended consequences of AI, and the need for travel companies to adopt technology more aggressively. Moura also highlights the significance of maximizing ROI through revenue management and procurement strategies, while envisioning a future where AI enhances operational efficiency in the travel sector.

Takeaways

Palantir focuses on solving problems through data integration and AI.

Partnerships with companies like Airbus showcase Palantir's capabilities in the travel sector.

Data integration is crucial for enhancing customer experiences in luxury travel.

Predicting customer preferences is challenging but essential for luxury service providers.

Palantir's approach combines software development with a consultancy-like engagement model.

Palantir aims to streamline processes and reduce project timelines significantly. AI trends vary across different sectors of the travel industry.

AI should enhance human performance rather than replace jobs.

Travel companies can skip technological journeys by adopting advanced solutions directly.

AI can help automate customer service while keeping humans in the loop.

The ultimate goal is to achieve end-to-end operational visibility in travel.

Marriott CEO on Next-Gen Loyalty and Market Volatility

Sat, 10 May 2025 10:00:00 -0000

In March, Marriott CEO Anthony Capuano sat down with Skift Editor-in-Chief Sarah Kopit for a session at Skift Forum India. In a wide-ranging conversation, Capuano highlighted the strength and evolution of the Bonvoy loyalty program, which now appeals beyond business travelers to include leisure guests by offering diverse and accessible rewards. He emphasized India's strategic importance, citing Marriott’s expanding footprint, a growing pipeline of hotels, and deeper localization efforts, including empowering regional teams and engaging directly with Prime Minister Modi. He also explained how live tourism, AI innovation, and cultural authenticity are critical factors shaping Marriott’s global strategy.

Key Points

Marriott sees India as a crucial growth market, aiming to make it its third-largest market, despite global economic uncertainties.
Capuano discussed the potential impacts of a U.S. recession and highlighted the importance of maintaining strong corporate profits and employment numbers.
While he acknowledged that loyalty programs were originally built for frequent corporate travelers, he explained that Bonvoy has evolved into a broader ecosystem that offers more immediate redemption opportunities like Starbucks perks and exclusive access to concerts by Taylor Swift and Beyoncé.

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The Brand That Set The Standard for Lifestyle Hotels

Thu, 08 May 2025 10:00:00 -0000

In this episode of the Skift Travel Podcast, hosts Sarah Kopit and Seth Borko talk lifestyle hotels with Amar Lalvani, Executive Vice President, President & Creative Director, Lifestyle at Hyatt. They explore the evolution of The Standard brand following Lalvani's acquisition of it in 2013, its unique offerings, and how it has set the benchmark for lifestyle hotels. Lalvani shares insights on modern consumer expectations, the integration of food and beverage in hotel experiences, and the future of hospitality, particularly in Southeast Asia.

Read more in-depth coverage of hotels at Skift's hotel hub.

Takeaways

The Standard is considered the king of lifestyle hotels.
Lifestyle hotels focus on creating unique experiences for guests.
Amar Lalvani emphasizes the importance of F&B integration in hotels.
Consumer expectations have evolved significantly over the years.
Modern lifestyle hotels must differentiate themselves in a crowded market.
The Manor represents a new type of lifestyle hospitality.
Guests often don't know what they want until they experience it.
Southeast Asia presents unique opportunities for hotel expansion.
The principles of hospitality remain constant despite changing trends.
Wellness and non-alcoholic options are becoming increasingly important. Bangkok is a key international hub for tourism.
The Standard brand has expanded globally with flagship properties.
Travel has become an essential need for people post-COVID.
The next generation travels more than previous generations.
Wellness is increasingly important in hospitality.
AI technology is revolutionizing the hotel industry.
Loyalty programs are crucial for hotel success.
Understanding guest preferences enhances loyalty.
Political and economic challenges can create opportunities.
The hospitality industry must adapt to changing consumer behaviors.

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AlUla and the New 7,000-Year-Old Tourist Destination

Thu, 01 May 2025 10:00:00 -0000

In today’s episode of the Skift Travel Podcast, Sarah Kopit and Seth Borko engage with Phillip Jones, Chief Tourism Officer of AlUla, to discuss the ambitious plans for transforming AlUla into a premier tourism destination in Saudi Arabia. With a budget of $50 billion over ten years, AlUla aims to create a unique tourism ecosystem that highlights its rich history and cultural heritage.

Takeaways

Alula is a unique destination with 7,000 years of history.
$50 billion is being invested over ten years for tourism development.
Alula is ahead of other projects like Neom in terms of progress.
The young workforce in Saudi Arabia is driving change in the tourism sector.
40% of the workforce in Alula's tourism sector are women.
Alula aims to be a boutique destination, not mass tourism.
The target audience includes intrepid explorers and luxury travelers.
Alula's experiences include hot air balloon rides and zip-lining.
Sustainability is a core principle in Alula's development.
Alula seeks to preserve its heritage for future generations. Alula is focused on astrotourism with dark sky certification.
Unique experiences in Alula include stargazing and concerts.
Celebrity performances attract visitors to Alula.
Conservation efforts for Arabian leopards are underway.
Changing perceptions of Saudi Arabia as a safe travel destination.
Access to Alula has improved with increased flights.
Collaboration with local communities is essential for success.
Risk-taking is necessary for innovation in tourism.
Education about wildlife conservation is a priority.
Alula aims to showcase its rich culture and heritage.

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Southeast Asia's Tourism Recovery: A Deep Dive

Thu, 24 Apr 2025 11:46:00 -0000

In this episode of the Skift Travel Podcast, guest host and Skift CEO Rafat Ali discusses the current state of tourism in Southeast Asia with experts Gary Bowerman and Hannah Pearson – hosts of The South East Asia Travel Show. They explore the impact of COVID-19 on the region's tourism recovery, the significance of Chinese travelers, pricing trends in the travel industry, and the emerging markets of India and the Middle East. The conversation also delves into the unique position of Singapore in the tourism landscape, the challenges faced by Malaysia and Indonesia in long-haul travel, and the critical role of government travel in the region's economy. The episode concludes with insights into the future outlook for Southeast Asia's travel industry amidst global economic uncertainties. This conversation explores the evolving dynamics of tourism in the Asia Pacific region, focusing on the changing relationships between countries, the challenges of visa coordination, and the impact of seasonality on travel patterns. It delves into the rise of sports and entertainment tourism, the influence of media on travel decisions, particularly through shows like The White Lotus, and the demographic challenges faced by Japan and South Korea. The discussion also touches on the best-case scenarios for Southeast Asia's tourism recovery, the affordability of travel within the region, and the implications of climate change on travel patterns.

Listen to the South East Asia Travel Show: https://www.theseasiatravelshow.com/

Takeaways

Southeast Asia's tourism is recovering but not fully back to pre-COVID levels.
Intra-Asian travel is crucial for the region's tourism economy.
Vietnam is outperforming other countries in attracting Chinese tourists.
India is emerging as a significant source market for Southeast Asia.
Singapore is positioning itself as a premium travel destination.
Government travel plays a vital role in sustaining the tourism industry.
Pricing trends in the travel sector are showing downward pressure in some areas.
Malaysia and Indonesia face challenges in attracting long-haul flights.
The Middle East is becoming an important two-way travel market.
The global economic situation is impacting travel and tourism in Southeast Asia. Relationships in the Asia Pacific have changed significantly post-COVID.
Visa coordination in Southeast Asia faces numerous challenges due to differing national interests.
Seasonality in travel is influenced heavily by cultural festivals and public holidays.
Sports tourism is growing, but Southeast Asia lacks major A-level events to attract visitors.
Media representation, like 'The White Lotus', can significantly boost tourism interest in a region.
Japan and South Korea face demographic challenges that impact their tourism markets.
The best-case scenario for Southeast Asia involves increased intra-regional travel and investment.
Affordability of domestic travel remains a concern in Southeast Asia, with some flights being cheaper internationally.
Climate change is manifesting in extreme weather patterns that affect travel decisions in the region.

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Minor Hotels and Strategizing for Film Tourism Success

Thu, 17 Apr 2025 10:30:00 -0000

In this episode of the Skift Travel Podcast, Skift CEO Rafat Ali interviews Ian Di Tullio, the global chief commercial officer of Minor Hotels. They discuss the growth and strategy of Minor Hotels, the impact of recent events like earthquakes on the hospitality industry, and the evolving landscape of loyalty programs.

Ian shares insights on market dynamics, forward bookings, and the influence of popular culture, particularly the White Lotus series, on hotel bookings and brand visibility. They discuss the impact of cinematography on hotel bookings – particularly in locations like Thailand and Sicily. He elaborates on the development of a film tourism strategy and the importance of emerging markets such as India and the Middle East.

The discussion also covers the diversification of source markets, the dynamics of the luxury market in China, and the niche positioning of hotels in the U.S. Additionally, Di Tullio highlights the transformative impact of AI on operations and the company's technology acquisition strategy, as well as the ongoing dynamics between direct distribution and OTAs. The conversation concludes with insights on the future of travel in Southeast Asia.

Key Takeaways

Minor Hotels aims to grow from 560 to 800 properties by 2027.
The company owns or leases about 70% of its hotel base.
Recent earthquakes in Thailand had minimal impact on hotel infrastructure.
Market dynamics are unpredictable, with erratic booking patterns observed.
The White Lotus series has positively influenced hotel visibility and bookings.
Loyalty programs are crucial for consumer engagement and retention.
Minor Hotels is focusing on a human-centric approach to customer experience.
The company is expanding its presence in Asia, particularly in India and Japan.
Data and technology investments are key to enhancing loyalty programs.
The hospitality industry is adapting to new consumer behaviors and preferences. Cinematography enhances the appeal of hotel locations.
Film tourism can significantly boost hotel bookings.
Emerging markets like India are crucial for growth.
Diversification of source markets increases resilience.
China's luxury market is evolving with younger consumers.
Niche positioning is key for success in the US market.
AI is transforming operational efficiency in hospitality.
Technology acquisition is prioritized over in-house development.
Direct distribution is more profitable than OTA reliance.
Southeast Asia is a testing ground for future travel innovations.

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White Lotus, Artificial Intelligence and the New Business of Luxury Travel

Thu, 10 Apr 2025 13:00:00 -0000

Today Sarah Kopit and Seth Borko are joined by Tom Marchant from Black Tomato to delve into the evolving landscape of luxury travel. They discuss the definition of luxury, the importance of emotional connections in travel experiences, and how travel advisors play a crucial role in understanding customer needs. The conversation also touches on innovative travel experiences, partnerships, and the balance between curated and spontaneous travel. In this conversation Marchant discusses the profound impact of cultural assets and media on travel destinations, particularly how shows like 'White Lotus' influence tourism. He shares insights on scaling a luxury travel business while maintaining a personal touch, the integration of AI to enhance customer experiences, and the current economic landscape affecting luxury travel. Marchant also highlights emerging trends in the industry, such as the desire for 'earned experiences' and the search for tranquility in travel.

Takeaways

Luxury is about being thoughtful and personal.
The definition of luxury is shifting over time.
Travel experiences should evoke emotions and feelings.
Understanding customer psychology is key to luxury travel.
Travel advisors often act as emotional guides for clients.
Unique experiences can be more valuable than traditional luxury.
Innovative travel products can enhance customer experiences.
Partnerships can expand the reach and offerings of travel companies.
Curated experiences should allow for spontaneity.
Social media influences travel choices but should not dictate them. Cultural assets like dramas can significantly influence travel destinations.
Media portrayal of locations can lead to increased tourism interest.
Scaling a luxury travel business requires a focus on culture and values.
AI can enhance efficiency in luxury travel without replacing human connection.
Luxury consumers are resilient and prioritize travel despite economic fluctuations.
Travelers are increasingly seeking experiences that feel earned and meaningful.
There is a growing trend towards finding silence and tranquility in travel.
Connections with local cultures are becoming more important to travelers.
Personal experiences in travel can profoundly impact one's perspective.
Traveling with family can create unforgettable memories and connections.

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Borders, Bans, and Bookings: Navigating U.S. Travel Right Now

Thu, 03 Apr 2025 14:00:00 -0000

This conversation with Skift Editors and the head of Skift Research explores the intricate relationship between economic policies, particularly those of the Trump administration, and their impact on the travel industry. The discussion delves into various factors such as travel bans, tariffs, and consumer sentiment, highlighting how these elements shape travel decisions and the overall market.

The speakers analyze the current economic climate, emphasizing the uncertainty that affects consumer behavior and spending patterns, particularly among luxury travelers. They discuss the resilience of luxury travel amidst economic uncertainties, the impact of economic downturns on travel behavior, and the influence of travel advisories on international tourism. They explore the competitiveness of the U.S. as a travel destination in a global context and the ongoing uncertainty in the market, particularly in relation to consumer confidence and government policies.

You can read more of Skift's coverage of the current political climate in the U.S. at our Trump 100 Days hub.

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The Next Generation of Golden Visas

Thu, 27 Mar 2025 14:32:00 -0000

In this episode of the Skift Travel Podcast, Sarah Kopit and Seth Borko discuss the emerging trend of golden visas, particularly in light of U.S. President Trump's recent announcement regarding a new program in the U.S. They explore the market for these visas, the motivations behind them, and the potential risks involved. Max Tremaine, CEO of Sherpa, provides insights into the various golden visa programs available globally, their economic implications, and the role of technology in navigating visa requirements. The conversation also touches on the future of visa policies and the impact of these programs on real estate and business markets. In this conversation, Max Tremaine discusses the implications of golden visas on the economy, the future of visa programs, and the influence of political factors on visa regulations. He also explores the technological advancements in visa applications and the vision for a seamless travel experience. The discussion highlights the evolving landscape of travel documentation and the potential for a more integrated and efficient system.

Takeaways

Golden visas provide a pathway to residency and citizenship through economic investment.
The U.S. gold card program aims for simplicity in the application process.
Different countries offer varying benefits through their golden visa programs.
Clients typically seek stronger passports, flexible markets, or lower taxes.
The U.S. already has an EB-5 program that requires job creation for residency.
There is a growing trend of electronic visas and travel authorizations globally.
The demand for golden visas is influenced by the strength of the applicant's home passport.
Technological advancements are making visa navigation easier for travelers.
The shift towards electronic documents is changing the visa landscape.
Real estate markets in the U.S. may see increased demand from golden visa holders. Dynamic economies benefit from enterprising productive people.
Top cities like New York and LA will see the most benefit.
Golden visas can be seen as luxury products for the wealthy.
The US offers more opportunity than many other countries.
Visa requirements are often reciprocal between countries.
Technological advancements are making visa applications easier.
Sherpa aims to create a seamless travel visa experience.
AI is being used to streamline visa application processes.
Travelers can expect a more integrated system in the future.
The future of travel documentation is moving towards digital solutions.

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Unlocking the Secrets of Travel Rewards and Loyalty

Thu, 20 Mar 2025 10:00:00 -0000

In this episode of the Skift Travel Podcast, Sarah Kopit and Seth Borko explore the complex world of travel loyalty programs, focusing on the evolution of these systems, the role of credit cards, and how consumers can maximize their points. Guest Tiffany Funk, President and co-founder of Point.me, shares insights on the challenges consumers face in redeeming points and the importance of understanding personal travel goals. The conversation also delves into the impact of credit card companies on loyalty programs and the shifting landscape of consumer loyalty in the travel industry.

Takeaways

Loyalty programs have evolved significantly since their inception in the ‘70s and ‘80s.
Many consumers struggle to redeem their travel points effectively.
Understanding personal travel goals is crucial for maximizing points.
Credit card companies are increasingly influential in the travel loyalty landscape.
Consumers often prioritize practical benefits like free checked bags over luxury experiences.
The gap between brand promises and consumer experiences is a major issue.
Loyalty programs exist primarily to drive revenue for airlines and hotels.
There is a disconnect between consumer expectations and reality in points redemption.
Travel loyalty is not just about flying; it encompasses a range of consumer experiences.
The rise of credit card companies has changed the dynamics of loyalty programs. Stack trips for exponential rewards.
Brand affinity can influence credit card choices.
Consumers seek simplicity in understanding points.
Political discussions can impact the points ecosystem.
Credit card interchange fees are a fundraising tool for politicians.
Loyalty programs can create emotional connections with consumers.
Airlines have learned that consumer outrage is often short-lived.
Frequent travelers expect better treatment from airlines.
The future of travel rewards is about accessibility.
Point.me aims to educate consumers on maximizing their points.

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Bollywood: The Strongest Currency in Indian Tourism

Thu, 13 Mar 2025 10:00:00 -0000

Today Sarah Kopit and Seth Borko discuss the significant influence of Bollywood on Indian culture and its impact on the travel industry. They’re joined by Raj Rishi Singh, CMO of MakeMyTrip, who shares insights on how Bollywood shapes travel aspirations and marketing strategies. The conversation explores the evolution of India's travel market, driven by rising affluence, improved infrastructure, and social media. This week’s episode also delves into the growing trend of spiritual tourism among the Indian diaspora, highlighting the diverse motivations for travel among Indians living abroad. In this conversation, Singh discusses the evolving landscape of travel in India, focusing on the rediscovery of the country by the new generation, the rise of super apps like his own MakeMyTrip, and the integration of AI and big data to enhance consumer experiences. He highlights the changing behaviors of Indian travelers, the importance of influencer marketing, and the strategic approach to marketing in the travel industry.

Read our feature: Bollywood: The Strongest Currency in Indian Tourism

Takeaways

Bollywood significantly influences Indian culture and travel aspirations.
Travel in India is growing at 14-15% year on year post-COVID.
Rising affluence and improved infrastructure are key drivers of travel growth.
Social media plays a crucial role in shaping travel trends in India.
Make My Trip leverages Bollywood stars for marketing and brand messaging.
Spiritual tourism is a growing trend among the Indian diaspora.
Indians are increasingly combining family visits with sightseeing and events.
Bollywood movies often inspire travel to specific destinations.
The Indian travel market is becoming more diverse and accessible.
Cultural experiences are a major draw for travelers returning to India. Indians are increasingly reconnecting with their roots and exploring India.
Improved connectivity is making travel within India more accessible.
Make My Trip aims to be the super app for all travel needs.
AI and big data are crucial for personalizing travel experiences.
Indian travelers are open to using AI for trip planning.
Social media significantly influences travel destination choices.
Influencer marketing plays a role in engaging high-spending travelers.
Understanding consumer behavior is key to effective marketing.
Marketing in travel requires a balance of data-driven strategies and creative content.
The Indian market is unique and requires tailored approaches.

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The TikTok Travel Discovery Engine

Fri, 07 Mar 2025 08:00:00 -0000

This week’s conversation takes a small turn to our recent Megatrends event in London. Guest host Gordon Smith, who you can hear on the Airline Weekly Lounge Podcast, is joined by Hannah Bennett, head of travel at TikTok, to talk about how TikTok has transformed the travel industry. They discuss how the platform is used not only for inspiration but also for actual travel planning and bookings. The discussion touches on real-world examples of brands successfully leveraging TikTok, the importance of authentic and behind‑the‑scenes content, evolving audience demographics, emerging travel ad products, and even regulatory challenges that TikTok faces.

Takeaways

TikTok as a Travel Discovery Engine: TikTok is now a primary platform for travel inspiration, where users go beyond glossy images to experience authentic, full-journey travel content.

Authenticity and Creator Influence: TikTok creators share genuine, behind‑the‑scenes travel experiences that resonate with viewers, making their recommendations highly trusted—evidenced by studies showing that over 40% of travelers take action based on TikTok content.

Real-World Brand Successes: Major brands including Booking.com and TUI have successfully engaged with diverse TikTok communities by tailoring content (ranging from humor to practical travel tips) that fits the platform’s style.

Innovative Travel-Specific Advertising: TikTok is launching a travel-specific ad product—catalog ads for travel—that targets users with active travel intent, further bridging the gap between inspiration and booking.

Shifting Demographics: Despite perceptions of being a younger platform, TikTok now has a diverse, maturing user base with an average age over 30, reaching over a billion users globally.

Enhanced Consumer Spending: Research highlighted in the discussion indicates that users influenced by TikTok not only book trips but tend to spend more, suggesting strong purchasing power among its audience.

The Power of Authentic Content Over Traditional Formats: The platform's success stems from its ability to offer realistic portrayals of travel—including both highs and lows—which contrasts with traditional, highly curated travel advertising.

Navigating Regulatory and Future Trends: Despite regulatory challenges in various markets, TikTok continues to invest in security and innovation while also fostering trends like “destination dupes,” slow travel, and niche travel experiences.

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Tourism Australia's $230 Billion by 2030 Goal

Thu, 27 Feb 2025 11:30:00 -0000

In this episode of the Skift Travel Podcast, Sarah Kopit and Seth Borko discuss the significance of tourism in Australia with Pip Harrison, the Managing Director of Tourism Australia. They explore personal experiences in Australia, the economic impact of tourism, sustainable growth strategies, and the challenges of over-tourism. The conversation also delves into the growing importance of Asian markets, the effects of geopolitics on travel, aviation strategies for enhancing connectivity, and the marketing campaigns aimed at attracting visitors to Australia. In this episode, we explore the multifaceted role of sports in Australia's identity, the challenges and opportunities presented by live tourism, the importance of indigenous tourism, and the marketing strategies that have made Australia a leading destination. Pip Harrison shares insights on how sports events drive tourism, the significance of sustainability and accessibility, and the evolving landscape of tourism marketing in the digital age.

Takeaways

Tourism is Australia's number one service export, worth $177 billion.
Sustainable growth in tourism is a priority for Australia.
Australia does not currently face an over-tourism problem.
Asian markets are growing faster than Western markets for Australian tourism.
The US remains a key market for Australian tourism.
Aviation is crucial for Australia as an island nation.
Direct flights from Sydney to New York are on the horizon.
Marketing strategies have evolved from Crocodile Dundee to a more inclusive approach.
The welcoming nature of Australians is a key attraction for visitors.
An animated kangaroo named Ruby is part of the new marketing campaign. Australia invests heavily in sports, with $12 billion annually.
The Sydney Olympics significantly boosted the tourism economy.
Women's sports are gaining popularity, especially rugby.
Indigenous tourism is becoming more accessible and authentic.
Sustainability is a key focus for the tourism industry.
Social media is crucial for modern tourism marketing.
Australia has a strong presence in social commerce.
The tourism industry is adapting to changing consumer behaviors.
Engaging with indigenous cultures enhances the tourism experience.
Marketing strategies must evolve with technology and consumer trends.

Chapters

00:00 Introduction to Australia and Personal Experiences

03:13 The Importance of Tourism in Australia

05:56 Sustainable Growth and Over-Tourism Challenges

08:59 The Asian Century and Market Trends

11:58 Impact of Geopolitics on Tourism

15:00 Aviation Strategy and Connectivity

17:57 Marketing Strategies and Campaigns

22:05 The Role of Sports in Australia's Identity

29:15 Challenges and Opportunities in Live Tourism

33:03 Indigenous Tourism and Cultural Experiences

36:46 Marketing Australia: Lessons and Insights

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How AI Will Transform Travel Search

Thu, 20 Feb 2025 11:00:00 -0000

In this episode of the Skift Travel Podcast, recorded live in New York City at our recent Megatrends event. Seth Borko sits down with Thomas Reiner from Altimeter Capital to discuss the transformative impact of AI on the travel industry. They cover the shift from traditional keyword searches to conversational AI, the importance of trust in AI-driven travel planning, and the implications for online travel agencies and direct bookings. The conversation also explores the role of user-generated content and voice technology in enhancing the travel experience.

Takeaways

AI agents will significantly change how travel is planned.
The travel industry is moving towards conversational AI.
Trust in AI is crucial for travel planning.
Direct bookings will increase as AI evolves.
User-generated content will play a key role in travel decisions.
Voice AI will enhance user experience in travel.
The traditional OTA model may face challenges from AI.
Personalization will be a major focus for AI in travel.
AI will streamline the booking process for consumers.
The future of travel will involve more direct interactions with suppliers.

Chapters

00:00 Introduction to AI in Travel

02:59 The Shift from Keywords to Conversational AI

05:55 Trust and AI in Travel Planning

08:48 Impact on Online Travel Agencies

11:57 The Future of Direct Bookings

14:53 User-Generated Content and AI

17:59 The Role of Voice in Travel AI

20:53 Blue Sky Predictions for AI in Travel

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TikTok, Instagram and Travel Influencers with Beautiful Destinations’ Jeremy Jauncey

Thu, 13 Feb 2025 11:00:00 -0000

Skift’s Sarah Kopit and Seth Borko are joined by Jeremy Jauncey, CEO of Beautiful Destinations, to discuss the burgeoning field of social commerce within the travel industry. The conversation explores how platforms like TikTok and Instagram are reshaping travel discovery and planning, the evolving consumer behaviors in travel bookings, and the potential future of travel commerce driven by influencers and social media. They also touch on the role of major platforms, including YouTube, in this dynamic landscape. In this conversation, Jeremy discusses the evolving landscape of travel marketing, emphasizing the importance of content creation over traditional advertising. He highlights the shift in budget allocation towards continuous content creation, particularly short-form video, and the role of influencers and creators in this new paradigm. The discussion also touches on the trends in social commerce, particularly in Asia, and the potential for social media to address issues like overtourism by promoting lesser-known destinations. Jeremy shares insights on how social media influences travel choices and the importance of adapting marketing strategies to leverage the power of creators.

Takeaways

Social commerce is rapidly growing in the travel industry.
TikTok has become a significant platform for travel discovery.
Consumers are increasingly using social media for travel planning.
The integration of video content is essential for travel marketing.
Travel bookings are shifting towards social media platforms.
Influencers play a crucial role in driving travel commerce.
The future of travel transactions may heavily involve social media.
Major OTAs are beginning to recognize the power of social commerce.
YouTube is an important player in the travel content ecosystem.
Consumer expectations for travel experiences are evolving. Understanding the shift in travel marketing budgets is crucial.
Content creation is now prioritized over traditional advertising.
Influencers and creators serve different roles in marketing.
Social commerce is growing, especially in Asia.
Overtourism can be mitigated through strategic content promotion.
The travel industry must adapt to the creator economy.
Boutique hotels are leveraging social media effectively.
Diverse content can enhance travel experiences.
Social media can drive direct bookings for unique properties.
The algorithm helps consumers discover new travel options.

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From JetBlue to Breeze: David Neeleman’s Aviation Vision

Sat, 08 Feb 2025 16:23:00 -0000

In this episode of the Skift Travel Podcast, Sarah Kopit and Seth Borko engage in a comprehensive discussion with David Neeleman, founder of JetBlue and Breeze Airways. The conversation covers the fragility of the aviation industry, the challenges faced by low-cost carriers, the implications of mergers, and the regulatory landscape affecting market consolidation. Neeleman also shares his critical views on sustainable aviation fuel (SAF) and discusses the future of Breeze Airways, emphasizing innovation and the use of technology to enhance customer experience.

Takeaways

The aviation industry is fragile and can change quickly.
Drones and new technologies are reshaping airspace management.
Low-cost carriers face significant challenges from larger airlines.
Mergers can eliminate competition but may not solve underlying issues.
Regulatory bodies play a crucial role in market dynamics.
Sustainable aviation fuel (SAF) is controversial and costly.
Customer demand for sustainability initiatives is low.
Innovation in air travel is essential for future growth.
Breeze Airways aims to leverage technology for better service.
The future of aviation may include pilotless planes and AI advancements.

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Kayak CEO on This Year’s Travel Megatrends

Fri, 24 Jan 2025 13:21:00 -0000

In this episode of the Skift Travel Podcast, hosts Sarah Kopit and Seth Borko sit down with Steve Hafner, CEO of Kayak, in New York City to discuss this year’s travel Megatrends.

They start with Skift’s lead Megatrend for 2025: The growing impact of live tourism on travel trends, highlighting how major events like Formula 1 races and Taylor Swift concerts drive significant travel demand, especially in smaller markets. To capitalize on this, Kayak is using AI to anticipate major travel events by creating targeted landing pages that help users easily find relevant travel options. While these events generate substantial interest, Hafner acknowledged the challenge of effectively monetizing event-driven travel and noted that Kayak is still working on fully integrating ticketing with travel planning, including partnerships with platforms like SeatGeek.

Another notable trend is the rise of pet-friendly travel, with 6% of Kayak’s searches including pet-friendly filters, showing that travelers are increasingly factoring in their pets when planning trips. Similarly, social media and influencer marketing are becoming critical tools for travel discovery. Kayak is working on a model where influencers can earn commissions when their followers book travel through their recommendations, turning social media into a performance marketing channel.

Hafner also addressed the rise of AI-powered search engines like ChatGPT and Gemini, which present both challenges and opportunities for Kayak. As AI increasingly helps users find travel options without visiting traditional search engines, Kayak is working to integrate its services into AI models while maintaining direct user engagement. He noted that Google's shift toward AI-driven search results is reducing organic visibility for travel companies, forcing Kayak to invest more in paid advertising and alternative marketing strategies.

International travel demand is also increasing, particularly to Asia (notably Japan), as travelers seek more diverse experiences beyond the U.S. Hafner attributed this trend largely to social media influence, where platforms like TikTok inspire travelers with visually appealing destinations. Despite concerns over crime and Airbnb restrictions, New York City remains a top travel destination, with high demand driving hotel prices up.

Looking ahead, Hafner emphasized that Kayak is focusing on improving its mobile app and adapting to AI-driven search trends to stay competitive in an evolving travel landscape. He believes that AI will play a major role in travel booking, with agentic AI potentially automating travel planning and purchases in the near future. As the industry evolves, Kayak is striving to remain a key player by leveraging technology, enhancing user experience, and staying ahead of shifting consumer behaviors.

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2025 Travel Outlook: Steady Growth, Consumer Optimism and Industry Shifts

Thu, 09 Jan 2025 10:13:00 -0000

In this episode of the Skift Travel Podcast, hosts Sarah Kopit and Seth Borko discuss their travel predictions for 2025, reflecting on holiday experiences and the need for a return to routine. They explore consumer spending trends, regional differences in travel priorities, and the impact of social media on travel bookings. The conversation also covers growth in the online travel sector, the hotel industry's revenue projections, and insights from consumer surveys that reveal a strong desire for exploration and travel as a top discretionary expense.

Takeaways

Travel remains a top priority for consumers in 2025.
A consumer survey indicated a 9% increase in travel spending.
India shows the highest expected growth in travel spending at 14%.
Social media is becoming a trusted platform for travel bookings.
The online travel sector is projected to grow significantly in 2025.
The hotel industry is on track to reach nearly a trillion dollars in revenue.
Airlines are expected to see steady growth, with a focus on premium services.
Consumer optimism about travel spending is high despite economic uncertainties.
Exploring new destinations is a key travel goal for 2025.
The travel industry is adapting to changing consumer preferences and behaviors.

How I Travel: Rafat Ali Featuring Sarah Kopit

Thu, 09 Jan 2025 10:00:00 -0000

In this episode of Skift's How I Travel series, Skift CEO & Founder, Rafat Ali, interviews Sarah Kopit, Editor-in-Chief of Skift, discussing her personal travel philosophy, habits, and reflections. They explore topics like her transition from fast-paced work life to relaxed, unplugged vacations, her family-oriented travel preferences, her minimalist approach to packing, and her cautious stance on environmental travel. The conversation highlights her upbringing in a travel-loving family, her adventurous pre-kids travel experiences, and her current focus on creating enriching travel experiences for her children.

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How I Travel: Rafat Ali Featuring Jason Clampet

Tue, 31 Dec 2024 10:00:00 -0000

In this episode of the Skift How I Travel series, Skift Founder & CEO, Rafat Ali, interviews Skift's Chief Product Officer, Jason Clampet, about his travel habits and philosophies. They discuss Jason's unfussy approach to travel, the balance between local and international trips, airline loyalty, packing strategies, and the importance of food in travel experiences. Jason shares insights on family travel, home swapping, and his pet peeves regarding hotel usability, particularly in relation to hooks and lighting. In this conversation, Rafat and Jason discuss various aspects of travel, including hotel experiences, exploring new destinations, maintaining fitness on the road, food choices, the role of technology, overcoming language barriers, and the appeal of cities like Copenhagen. They also touch on how their travel habits have evolved over time, the significance of souvenirs, and advice for future travelers.

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How I Travel: Rafat Ali Featuring Colin Nagy

Thu, 26 Dec 2024 10:00:00 -0000

Skift's How I Travel Podcast Series features intimate conversations diving deep into the personal travel philosophies, habits, and styles of industry insiders and cultural influencers. Each episode features an in-depth interview with an expert traveler, where they share their unique perspectives on various aspects of the travel experience.

This episode features an extended interview exploring the travel philosophy of Colin Nagy, a seasoned travel writer. The conversation delves into Nagy's long-term perspective on travel as a lifestyle, emphasizing its impact on his thinking and personal growth, rather than solely focusing on the typical travel influencer aesthetic. Key themes include Nagy's appreciation for authentic hospitality and well-crafted experiences, his approach to destination selection driven by regional fascination and personal connections, and his insights into navigating business and leisure travel seamlessly.

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From Pets to Psychedelics: Unpacking 2025 Travel Megatrends

Thu, 19 Dec 2024 11:15:00 -0000

On this week's Skift Travel Podcast, hosts Sarah Kopit and Seth Borko dive into Skift's annual Megatrends, offering insights into how the travel landscape is evolving to meet new consumer expectations and societal changes. Key trends include the growing demand for pet-friendly accommodations, the professionalization of influencer marketing in travel, and a significant focus on AI’s impact behind the scenes. Seth and Sarah's conversation touches on the rise of live tourism and authentic, remote experiences as travelers prioritize connection and uniqueness over traditional luxury, as well as how psychedelics and "quiet luxury" are reshaping wellness and high-end travel markets.

Read the feature: Skift Travel Megatrends for 2025

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The New Rules of Frequent Flying: How Loyalty Programs Are Being Redefined

Fri, 13 Dec 2024 18:44:03 -0000

Airline loyalty programs have long been considered highly valuable assets, generating significant revenue through credit card partnerships and brand affiliation. However, recent changes have made earning and redeeming miles increasingly complex, prompting frustration among everyday travelers. Lounges are overcrowded, and higher spending thresholds mean only top-tier customers maintain easy access to premium perks. Meanwhile, regulators are scrutinizing these programs for their lack of transparency and consumer fairness, leaving the future of airline loyalty uncertain.

Read the feature story: Are Loyalty Programs Fair? The Backlash Against Airlines’ Most Valuable Asset

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Battle for Bookings: How Hotels and OTAs Compete for Clicks

Fri, 06 Dec 2024 15:37:00 -0000

Hosts Seth Borko and Sarah Kopit by their Skift Research colleague Pranavi Agarwal. Agarwal authored a recent report that looked at the prospects for hotel direct bookings. How and where consumers book their hotel rooms can have huge implications for hotels, online travel agencies, and pretty much anyone in the travel industry. This is the third time in seven years that Skift has commissioned this report, and this year it revealed significant shifts in booking trends over the years, influenced by technology, consumer behavior, and market disruptions like the COVID-19 pandemic.

3 Key Themes

Technological Advancements and Democratization: The role of improved hotel tech stacks and platforms like Google in leveling the playing field for direct bookings. How AI and other emerging technologies can make direct booking experiences more seamless for both chains and independent hotels.

Consumer Behavior and Loyalty: Post-pandemic preferences for direct bookings due to perceived trust and flexibility. The growing emphasis on personalized experiences and how loyalty programs can drive direct bookings beyond just offering discounts.

Shifts in Market Dynamics: OTAs losing ground to wholesalers and corporate agents as hotels prioritize high-volume group bookings. The fragmented nature of the hotel market, with increased opportunities for independent hotels to leverage social media and partnerships.

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The TSA's New Advice for Holiday Travel

Wed, 27 Nov 2024 07:10:28 -0000

Today marks the start of the holiday travel season in the United States, and that means tens of thousands of airline passengers are going to make flying difficult for everyone else by being completely unprepared to go through security lines at U.S. airports. And the Transportation Security Administration will be on the front lines of their nonsense.

For this episode of the Skift Travel Podcast hosts Sarah Kopit and Seth Borko sit down with Alexa Lopez, the Head of Strategic Communications and Public Affairs at the TSA. They discussed TSA’s role ensuring that people are able to ravel safely, the unique challenges of holiday travel, new travel technologies, and the agency’s evolving public image.

Key Subjects

Holiday Travel Surge: TSA prepares for its “Super Bowl” during Thanksgiving, projecting record numbers of passengers and discussing travel trends such as increased teleworking and flexibility in travel schedules.
Public Engagement and Humor: TSA’s unorthodox approach to social media, using humor and cultural trends to convey travel tips and raise awareness, has significantly improved public perception.
Technological Advancements: TSA’s introduction of new technologies like facial recognition and touchless ID aims to streamline the travel experience while maintaining security.
Cultural Shift and Morale: Alexa emphasized TSA’s efforts to improve customer experience, fair pay for officers, and employee satisfaction, which has resulted in better service and reduced attrition.
Security Stories: The podcast touched on bizarre items travelers attempt to bring through security and the importance of maintaining vigilance against threats.

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What's Next for Airbnb

Wed, 20 Nov 2024 07:52:00 -0000

This special edition of the Skift Travel Podcast looks at Airbnb's future strategic direction and its ambitions to diversify its offerings beyond short-term rentals. Skift CEO Rafat Ali is joined by AirDNA Chief Economist Jamie Lane to discuss Airbnb's plans to create billion-dollar businesses annually, reintroduce and scale experiences, explore new markets, and build innovative services for hosts and guests. They also examine the broader implications of these moves, such as leveraging technology, AI, and trust systems to enhance the platform, while maintaining a focus on customer experience and loyalty.

Three Key Takeaways:

Diversification Beyond Accommodations: Airbnb aims to launch billion-dollar ventures annually, expanding into services like co-hosting, guest experiences (e.g., in-unit chefs, local experiences), and possibly adjacent sectors like car, plane, or equipment rentals. The company is leveraging its existing trust ecosystem and large user base to scale these initiatives organically.

Revamping Experiences and Loyalty Programs: The relaunch of Airbnb Experiences in 2025 will test the company's ability to engage guests with curated, memorable activities while exploring an Amazon Prime-like loyalty model to enhance customer retention through benefits such as discounted fees, gym memberships, and co-working space access.

Leveraging Data and AI for Personalization: Airbnb plans to use AI and user profiles to personalize travel recommendations, improve matchmaking between hosts and guests, and potentially offer targeted ads. This could position Airbnb as a central hub for travel and services, analogous to Amazon's dominance in retail.

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Labor in the Air: A Conversation With the President of the Association of Flight Attendants

Sat, 16 Nov 2024 15:55:00 -0000

For this special episode, Sarah Nelson, International President of the Association of Flight Attendants (AFA), sits down with Skift Editor-in-Chief Sarah Kopit to discuss critical issues shaping the aviation industry. From labor rights and union efforts to health, safety, and sustainability, Nelson provides candid insights into the challenges and opportunities facing aviation workers and their unions. She also highlights the changing workforce dynamics, especially with the influx of Gen Z talent, and reflects on the lessons learned from the pandemic.

Key Takeaways

Union Efforts at Delta Airlines: Despite past unsuccessful attempts to unionize Delta flight attendants, a growing pro-union sentiment among the public and a new wave of Gen Z workers are reinvigorating efforts. Nelson attributes Delta's introduction of boarding pay to union pressure, emphasizing how organizing benefits all workers.

Gen Z’s Impact on the Workforce: Nelson acknowledges the unique energy and collaborative spirit Gen Z brings to the workforce. While their focus on collective action is a strength, their lack of experience with aviation's past hardships presents a challenge in building urgency around labor issues.

Health and Safety Advocacy: The AFA has played a pivotal role in addressing workplace health and safety issues, including radiation exposure, disrupted circadian rhythms, and extreme cabin temperatures. Nelson emphasizes that these efforts not only protect employees but also enhance passenger experiences.

The Pandemic’s Lessons: The pandemic underscored the importance of swift, simple solutions and clear communication. Nelson credits the AFA's proactive approach to safety standards and the Payroll Support Program for helping the industry avoid massive layoffs and ensuring a smoother recovery.

Fighting Inequality in Aviation: Nelson highlights the problem of two-tiered employment systems, where regional airline workers often earn significantly less than their mainline counterparts despite performing similar work. She advocates for equal pay and improved working conditions to address attrition and ensure sustainability.

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A Ticket to Space is Tourism's Final Frontier

Sun, 10 Nov 2024 15:28:44 -0000

For this week's podcast, host Sarah Kopit is joined by Jane Poynter, a founder of the space tourism company Space Perspective to discuss the next frontier of travel. Kopit recently wrote a feature story about how the industry has developed over the last two decades, as well as where it is now positioned.

Highlights of their conversation include:

Growth of the Space Economy: The space tourism sector is rapidly expanding, with Space Perspective being part of a larger movement toward space accessibility. Developments such as private space stations, lower launch costs, and increased commercial interest suggest a thriving space economy that could soon become mainstream.

Space Tourism through Balloons: Space Perspective, founded by Jane Poynter and Taber MacCallum, is pioneering a unique form of space tourism using high-altitude balloons instead of rockets. This method provides a smooth, slow ascent to the edge of space, offering passengers an experience akin to a luxurious space lounge.

Accessibility and Affordability: Space Perspective’s goal is to make space travel accessible and affordable. Their current ticket price of $125,000 is lower than other space tourism options, with plans to reduce costs further in the future. The experience is designed to be as seamless as a plane ride, eliminating the need for intense training.

Environmental and Safety Considerations: The balloons are filled with hydrogen, making the flights carbon-neutral. Extensive safety measures include a legacy balloon technology tested by NASA, multiple backup parachute systems, and real-time monitoring by the FAA and Coast Guard.

The Impact of Viewing Earth from Space: Poynter emphasized the profound impact of viewing Earth from space, which often shifts people's perspectives and worldviews. Space Perspective hopes that by allowing more people to experience this, it will foster a stronger connection to Earth and inspire positive change.

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Premium Has a Moment While Airlines Quiet Quit China

Thu, 24 Oct 2024 21:00:00 -0000

Airlines Editor Gordon Smith joins Seth to discuss all things airlines. First, the growing prevalence of premium cabins and products in aviation. Secondly, the quiet but noticeable divestment from China by many western airlines, the subject of Gordon's recent feature story "Why Are Airlines Quiet Quitting China?".

Key Points

Airlines are enhancing brand positioning by investing in premium cabins like first class, business class, and premium economy.
Western airlines are quietly reducing their presence in China due to geopolitical and economic pressures, without fully exiting the market.
The restriction on using Russian airspace increases operational costs for European airlines flying to China.

Summary

Airlines are increasingly investing in premium cabins, including first class, business class, and premium economy, to enhance their brand positioning and appeal to high-margin passengers. This move reflects a commitment to long-term enhancements despite the high costs and operational challenges involved. Meanwhile, Western airlines are adopting a 'quiet quitting' approach in China by reducing flight frequencies and cutting routes due to economic and geopolitical pressures, notably the restriction on using Russian airspace, which affects European carriers' operational costs.

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Are We There Yet?: The Arrival of the Family Travel Boom

Thu, 17 Oct 2024 21:00:00 -0000

According to a new Skift Research report on U.S. travel trends, family travel constitutes the largest segment of U.S. leisure travel.

The report’s lead author, Skift Research Manager Varsha Arora, joins Seth and Sarah to talk about what it means for the business of travel.

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How the United Arab Emirates is Building Its Very Own Las Vegas

Thu, 10 Oct 2024 22:00:00 -0000

The United Arab Emirates has moved quickly since 2022 to establish its very own gambling hub in the once sleepy emirate of Ras Al Khaimah, with gaming resorts from big hitters MGM and Wynn Resorts in the works amidst a slate of regulatory action and marketing. Skift Middle East Reporter Josh Corder joins the program to discuss how this could be one of the biggest shifts in tourism in modern memory.

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What the Election and Today's Politics Mean for The Business of Travel

Thu, 03 Oct 2024 21:00:00 -0000

The actions of governments can move markets as much, if not more than, any business or technological development. In this episode Sarah is joined again by Skift Managing Editor Lex Harris to discuss the implications of global immigration policies, the results of the upcoming U.S. presidential election and politics in general, on the business of travel.

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Big Impact Conversations from Skift Global Forum 2024

Thu, 26 Sep 2024 21:00:00 -0000

Seth recaps some of the biggest impact speakers and moments from last week's Skift Global Forum 2024. Highlighting the intertwined nature of the business of travel, Seth covers stage sessions with Deputy Secretary of State Richard Verma, Airbnb CEO Brian Chesky, Jetblue CEO Joanna Geraghty, and Wyndham Hotels CEO Geoff Ballotti.

See full videos of all the stage sessions from Skift Global Forum 2024 on the official Skift Youtube Channel: https://www.youtube.com/@SkiftNews

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Expedia CEO at Skift Global Forum 2024

Tue, 24 Sep 2024 17:00:00 -0000

Fresh off the heels of Skift Global Forum 2024, we present a conversation between Ariane Gorin, CEO of Expedia Group, and Skift Executive Editor Dennis Schaal, that took place on stage at The Glasshouse in New York on the final day of the forum.

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The Most Powerful People in Travel

Thu, 12 Sep 2024 21:10:00 -0000

Who’s the first phone call when a power player wants to make something big happen in the travel industry? Who moves markets and shapes trends with a single sound bite? Skift attempted to answer these questions and more in our first ever Skift Power Rankings.

Seth and Sarah are joined by Airlines Editor Gordon Smith and Senior Hospitality Editor Sean O'Neill to discuss the methodology behind the rankings, who might make the list in the near future, and what power means to them.

See the full Skift Power Rankings for 2024 here: https://skift.com/skift-power-rankings

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Travel's Great Renewal (and Reckoning)

Thu, 05 Sep 2024 23:00:00 -0000

Skift Global Forum returns to New York on September 17-19, featuring top travel industry leaders in exclusive interview sessions and talks. Skift's executive editor, Dennis Schaal, joins Seth and Sarah to preview the forum's themes and speakers.

To purchase tickets or learn more about the agenda and speakers, visit https://www.live.skift.com.

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The State of Travel 2024: Aviation

Thu, 29 Aug 2024 21:00:00 -0000

Our coverage of the Skift State of Travel Report 2024 continues as Seth and Sarah are joined by Airlines Reporter Meghna Maharishi and Research Analyst Ashab Rizvi to discuss the report's insights about the aviation sector.

Read the full report for FREE today at https://skift.com/insight/state-of-travel

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The State of Travel 2024: Hotels and Online Travel

Thu, 22 Aug 2024 22:00:00 -0000

With the Skift State of Travel Report 2024 recently published, Seth and Sarah welcome back Senior Research Analyst Pranavi Agarwal and Senior Hospitality editor Sean O'Neill to discuss the report's insights about the hotel and online travel sectors.

Read the full report for FREE today at https://skift.com/insight/state-of-travel

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How to Become a Travel Industry CEO

Thu, 15 Aug 2024 22:35:00 -0000

Erik Blachford has been the CEO of companies large and small (Expedia, Terrapass, Butterfield & Robinson) and serves or has served on numerous boards (Zillow, Peloton Interactive, Glassdoor, etc). He joins Seth and Sarah to answer their questions about what exactly a CEO does, and the qualities that make someone a good candidate for the job.

Looking for the perfect candidate to fill a leadership opening? Skift Executive Search can help. To learn more, visit https://www.skift.com/exec-search, or email us at ExecSearch@skift.com.

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What's Going on With the Economy?

Thu, 08 Aug 2024 23:58:47 -0000

Sarah and Seth are joined by Skift Managing Editor Lex Harris to discuss the recent market sell off and how it specifically impacts the travel sector.

See how the industry is faring right now by checking out the Skift Travel 200, the first ever index that tracks the performance of the world's top publicly traded travel companies: https://data.skift.com/skift-travel-200/

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Sports Tourism and "Harvesting the Afterglow" of the Olympics

Thu, 01 Aug 2024 21:30:00 -0000

Seth and Sarah are joined by Greg Klassen, a Senior Director at Skift Advisory and former President and CEO of Destination Canada, to discuss what host cities stand to benefit and lose from hosting large sporting events such as the Paris Olympic Games.

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Accor CEO for Europe on the Transformative Effect of the Paris Olympics

Thu, 25 Jul 2024 22:00:00 -0000

Our series on the Paris Olympics continues as Seth and Sarah speak with Patrick Mendes, the CEO of Europe and North Africa for Accor—an official Olympic partner and the largest hotel group in Europe.

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The Skift Take: Barcelona, Water Guns & Overtourism

Sun, 21 Jul 2024 04:00:00 -0000

In the wake of tourists in Barcelona being attacked with water guns by protesters upset over the consequences of perceived overtourism, Oliver Martin and Aleix Rodríguez Brunsoms of Skift Advisory and Skift global tourism reporter Dawit Habtemariam discuss the situation and what can be done to strike a balance between the benefits and pitfalls of being a highly touristed city.

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Air France KLM CEO Ben Smith Talks to Us as Paris Prepares to Host the Olympics

Thu, 18 Jul 2024 21:00:00 -0000

In the first installment of our series celebrating the upcoming Paris Olympics, Seth and Sarah speak with Ben Smith, the CEO of Air France KLM—an official partner of these games and one of the largest airlines in the world.

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