Personal Injury Mastermind w/ Chris Dreyer

422. You Don't Have to Sell Out: Navigating MSOs and Hyper-Growth w/ Tim McKay

Tue, 28 Apr 2026 09:00:00 -0000

Private equity is already moving into your market. The question isn’t if it affects you—it’s how prepared you are when it does.

In this episode, Chris Dreyer and Tim McKay break down how MSOs (managed service organizations) actually work, what they unlock, and where most firms still lose hundreds of thousands a year without realizing it.

If you want to dominate your area, outmaneuver the competition, and secure the high-value cases that actually move the needle, you need a partner who delivers proof over promises. Head over to Rankings.io to see how we help elite personal injury firms scale.

On this episode, you'll learn:

What an MSO actually is, and why it’s becoming the structure behind major deals.
The tradeoffs that come with bringing in outside capital.
Where most firms leak revenue inside intake (and how to quantify it).

If you like what you hear, hit Subscribe. We do this every week.

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421. Brand vs. Lead Gen: Hospitality Intake & Maximizing Case Values w/ Amanda Demanda

Thu, 23 Apr 2026 09:00:00 -0000

Amanda Demanda built her firm by aligning three things that rarely work together: brand, intake, and case value. That combination drove the jump from $2M to $60M in five years.

Her marketing brings in clients who already trust the firm. Her intake process reinforces that trust at every step. And she trains her team to work cases all the way to maximum value—not just resolution.

If you want to surround yourself with top-tier operators like Amanda and learn the exact strategies they use to scale, you need to be in the room at PIMCON 2026. Visit PIMCON.org to get your tickets.

For more resources on how to dominate your market, visit us at Rankings.io.

On this episode, you'll learn:

Why brand-driven growth produces more higher-value cases than transactional lead flow.
The “Ritz-Carlton” intake approach that shapes trust from the first call.
How gifting, follow-ups, and consistency influence referrals long after the case closes.
The “tender” metric—and how it exposes missed value inside your cases.

If you like what you hear, hit Subscribe. We do this every week.

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420. The Undivided Attention Hack for Personal Injury Firms w/ Shawn Porat

Wed, 22 Apr 2026 09:00:00 -0000

Shawn Porat is the founder and Chief Fortune Officer of OpenFortune — the media platform turning the humble fortune cookie into a high-impact PI marketing channel. With distribution across 30 countries and 300M impressions a month, OpenFortune has delivered viral wins for brands like Capital One, Duolingo, and even investor Gary Vaynerchuk — who calls it “the new Super Bowl ad.”

If you think billboards are your only out-of-home option, think again. In this episode, Shawn shares the strategy, the science, and the stories behind turning a slip of paper into a marketing powerhouse.

For more resources on how to dominate your market, visit us at Rankings.io.

Listen to the full episode with Shawn Porat on Personal Injury Mastermind, powered by Rankings.io, below:

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OpenFortune Website | LinkedIn

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419. You Don't Need More Leads: The Simple Truth Behind Stalled Growth with Michael Patrick Strauch

Tue, 21 Apr 2026 09:00:00 -0000

You have the leads. The numbers prove it. So why aren’t they turning into cases?

In this episode, Michael Patrick Strauch breaks down where firms lose opportunities inside their intake process—and what it actually takes to convert consistently without the owner stepping in to close every deal.

If you're ready to flood your new sales team with the absolute best cases in your market, head over to Rankings.io.

On this episode, you'll learn:

Where most firms lose cases between leads, consults, and signed clients.
The conversion benchmarks that separate top performers from everyone else.
The 96-hour test to validate new intake and sales hires.
How to build a system that holds performance without constant oversight.

If you like what you hear, hit Subscribe. We do this every week.

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418. It's Time to Audit: Plugging Intake Leaks to Fuel Massive Growth w/ Kyle Wright

Thu, 16 Apr 2026 09:00:00 -0000

Kyle Wright didn’t fix his growth problem by spending more on marketing. He fixed what was already broken.

After auditing hundreds of intake calls, he uncovered missed leads, wasted spend, and gaps his team didn’t even know existed. What followed was a shift toward data, accountability, and building systems that actually support scale.

If you’re ready to stop shooting from the hip and take over your market, head over to Rankings.io.

On this episode, you'll learn:

Where firms quietly lose high-value cases inside their intake process.
How to structure your team so leads never sit waiting.
How better data changes your hiring, marketing, and growth decisions.

If you like what you hear, hit Subscribe. We do this every week.

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417. The 4 Types of Leverage to Scale Your Law Firm

Wed, 15 Apr 2026 09:00:00 -0000

Most law firm owners think they need more cases, more marketing, or more hours to grow. They don’t. They need leverage.

In this solo episode, Chris Dreyer breaks down the four types of leverage—labor, capital, code, and content—and shows how the firms scaling fastest use them to increase output without increasing effort.

For more resources on how to dominate your market, visit us at Rankings.io.

On this episode, you'll learn:

Why law firms stall out when leadership is the bottleneck.
The real reason top firms invest in talent before they invest in ads.
Where AI and automation already replaced headcount inside PI firms.
How to build distribution channels that compound attention and drive inbound demand.

If you like what you hear, hit Subscribe. We do this every week.

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416. 6 to 600 Cases: Building a Personal Injury Referral Engine w/ Resh Jefferies

Tue, 14 Apr 2026 09:00:00 -0000

You don’t need a bigger ad budget. You need better relationships.

Resh Jefferies went from 6 cases to over 600 by building a referral engine most firms ignore: chiropractors, local business owners, and real in-person trust. No massive ad spend. No shortcuts. Just consistent, intentional networking that compounds.

When you're ready to trade the Costco snacks for a digital marketing strategy that actually scales, you need Rankings.io. We help elite personal injury firms dominate their markets and sign more cases. Head over to Rankings.io to learn more.

On this episode, you'll learn:

Why chiropractors refer cases, and what makes them trust one firm over another.
How BNI groups quietly generate high-value cases (not just small referrals).
Why meeting clients in person still outperforms fully digital intake.
How setting expectations early leads to better reviews—and fewer problems later.

If you like what you hear, hit Subscribe. We do this every week.

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415. AI Can Write the Lawsuit: Why Client Service Is the Future of Your Firm w/ Brian LaBovick

Thu, 09 Apr 2026 09:00:00 -0000

AI can already draft your lawsuit, so what’s left for your firm to do?

Brian LaBovick breaks down the uncomfortable reality facing PI firms: If technology can handle the legal work faster and cheaper, your margin depends on something else entirely. The firms that win won’t out-process the competition. They’ll out-serve them.

If you want to stop guessing, start executing, and squeeze every drop of value out of your marketing, you need an elite performance marketing agency that delivers proof over promises. Head over to Rankings.io to see how we help PI firms sign more cases.

On this episode, you'll learn:

Why AI is forcing lawyers to rethink their actual value to clients.
How the client communication gap quietly kills retention and referrals.
Why your brand and online presence are the only things protecting your business long-term.

If you like what you hear, hit Subscribe. We do this every week.

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414. How To Dominate AI Search & Score More Signed Cases w/ Kat Taylor

Wed, 08 Apr 2026 09:00:00 -0000

Kat Taylor is Director of Link Building at Rankings.io, and an expert on how personal injury firms can boost visibility in AI search results using off-site signals.

In this episode, Kat pulls back the curtain on why the rules of search are quietly changing underneath everyone. She explores how models like ChatGPT and Perplexity decide what’s worth citing, why platforms like Reddit and Wikipedia now carry outsized influence, and what that means for your firm’s online presence.

More importantly, she connects the dots between how these systems think and what you should actually do to optimize for AI.

For more resources on how to dominate your market, visit us at Rankings.io.

Listen to the full episode with Kat Taylor on Personal Injury Mastermind, powered by Rankings.io, below:

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413. Scam or Strategy? The Truth About Third-Party Lead Generation w/ Anthony Bux

Tue, 07 Apr 2026 09:00:00 -0000

Third-party lead generation has a reputation—and most of it comes from firms doing it wrong.

Anthony Bux has spent two decades inside the system, from building lead gen companies to managing massive intake operations. Now, he helps PI firms avoid the expensive mistakes: testing vendors, validating compliance, and making sure firms don’t burn cash on leads they can’t convert.

This episode shows where the real breakdown happens, and how to fix it.

If you're ready to build that foundational brand equity, dominate search, and own your market, head to Rankings.io.

On this episode, you'll learn:

The real math behind lead costs, conversion rates, and case value.
Why cold leads require a completely different intake process than a warm referral.
How to spot (and avoid) aggregators selling the same lead multiple times.
The minimum budget and timeline required to actually test lead gen.

If you like what you hear, hit Subscribe. We do this every week.

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412. Intake Hacks & The LinkedIn Machine: Simple Systems for Scale w/ Tim Semelroth

Thu, 02 Apr 2026 09:00:00 -0000

You don’t need more content. You need a system that turns posts into referrals.

In this episode, Tim Semelroth breaks down how one LinkedIn post becomes a multi-channel referral engine, and how a simple intake shift changes how prospects perceive your firm instantly. From content distribution to intake psychology, Semelroth shows how to build systems that compound over time.

On this episode, you'll learn:

How to turn a single LinkedIn post into a multi-channel referral machine.
The intake language shift that instantly builds authority with callers.
How to build a system that compounds across email, print, and social.
The role of AI policies in protecting your firm while scaling smarter.

If you like what you hear, hit Subscribe. We do this every week.

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411. The 8 Bottlenecks Killing Your PI Firm's Growth (And How To Fix Them)

Wed, 01 Apr 2026 09:00:00 -0000

If your firm feels stuck, it’s not random—there’s a specific constraint causing it.

In this solo episode, Chris Dreyer introduces the “Dreyer Eights”: eight bottlenecks that cap growth across cash flow, marketing, intake, hiring, and more. Built from Alex Hormozi’s framework and adapted for PI firms, this gives you a clear way to pinpoint what’s holding your firm back—and what to fix first.

For more resources on how to dominate your market, visit us at Rankings.io.

On this episode, you'll learn:

How to tell when your CAC is quietly draining profit.
The intake conversion benchmark that exposes hidden leaks.
How to pressure-test your business model (B2C vs. referral-driven).
Where to focus when growth stalls, and how to break through it.

If you like what you hear, hit Subscribe. We do this every week.

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410. Tripling Case Values & The Ultimate Google Review Hack w/ Tyson Mutrux

Tue, 31 Mar 2026 09:00:00 -0000

Higher case values don’t come from better marketing, they come from better strategy.

In this episode, Tyson Mutrux breaks down how his firm tripled average fees, built a client experience that drives referrals automatically, and unlocked a simple but powerful way to generate more Google reviews without chasing clients.

If you're ready to dominate your market, increase your average fee, and sign high-value cases that let you completely outspend the competition, head over to Rankings.io. We are the elite performance marketing agency for personal injury law firms.

On this episode, you'll learn:

How increasing average case value gives you the power to outspend competitors.
Why bad-faith strategies can dramatically raise settlement outcomes.
The client service model that turns every case into a referral opportunity.
A simple shift that makes clients want to leave Google reviews.

If you like what you hear, hit Subscribe. We do this every week.

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409. From Lawyer to Leader: Mastering Run Rate, SOPs, and the Managing Partner Leap w/ Sarah Perez

Thu, 26 Mar 2026 09:00:00 -0000

You don’t learn how to run a law firm in law school. You learn how to practice law. Then one day you become the managing partner—and suddenly you’re responsible for hiring, forecasting, cash flow, and making sure the entire operation actually works.

When Sarah Perez stepped into leadership at her family’s firm just as the pandemic hit, she had to quickly learn the business side of running a law firm: building processes her team would actually follow, tracking KPIs to understand where cases were moving, and navigating the brutal cash acceleration cycle of personal injury.

Perez shares how that transition from lawyer to leader reshaped how she manages run rate, builds team buy-in around SOPs, and uses data to run a more disciplined firm.

Making the leap from practicing law to actually running a business is no joke. You need a predictable, relentless pipeline. That’s what we deliver at Rankings.io.

We help elite personal injury firms dominate their markets and sign the cases that actually move the needle. Head over to Rankings.io to learn more.

On this episode, you'll learn:

How Perez used run rate and case timelines to forecast cash flow in a contingency practice.
Why getting team buy-in matters more than simply writing SOPs.
How tracking KPIs reveals whether cases are really moving through your pipeline.

If you like what you hear, hit Subscribe. We do this every week.

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408. Operational Excellence: How to Document, Delegate, and Dominate w/ Chris Ronzio

Tue, 24 Mar 2026 09:00:00 -0000

Processes rarely break because they’re wrong. They break because no one knows where they live. New hires struggle. Managers repeat themselves. And nobody knows whether employees actually learned or just skimmed the process.

Chris Ronzio explains how to turn your firm’s knowledge into a real playbook, one that documents how the business runs, trains people in the right sequence, and gives managers actual accountability that all of the responsible employees learned and signed off on the work.

If your firm is ready to scale, and you have the systems in place to handle a surge of high-value cases, you need a marketing partner who plays to win.

At Rankings.io, we are the elite performance marketing agency for personal injury law firms. We don't just talk a big game, we deliver. Head over to Rankings.io and let's get to work.

On this episode, you'll learn:

How Ronzio’s Four Ps—profile, people, policies, and processes—help firms prioritize what to document first.
Why training people on SOPs matters more than just storing SOPs.
How better onboarding gets new hires productive faster.

If you like what you hear, hit Subscribe. We do this every week.

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407. The 12-Month Pivot: Creating the "Superhero Lawyer" Brand w/ Manny Ibay

Mon, 23 Mar 2026 09:00:00 -0000

Manny Ibay is the founder of Ibay Law and the creator of Superhero Lawyer. Based in Culver City, CA, he’s secured nearly $75M in verdicts and settlements over 27+ years. Manny is also the author of Thank You, Tony Robbins and The Accident Victim’s Guidebook to Getting the Money You Deserve. His bold branding and commitment to accessibility set him apart in one of the nation’s most competitive markets.

In this episode, Manny shares what’s possible when you stop coasting and start creating. Whether you’ve been practicing for three years or 30, it’s never too late to build a brand that excites you, attracts clients, and makes your work feel alive again.

Listen to the full episode with Manny Ibay on Personal Injury Mastermind, powered by Rankings.io, below:

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Ibay Law / Superhero Lawyer Website

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406. Lightning in a Bottle: Dominating Nevada PI w/ Richard Harris

Thu, 19 Mar 2026 09:00:00 -0000

Richard Harris didn’t start with billboards or massive media buys. For the first 25 years, he built his firm the old-fashioned way: relentless litigation, record-setting verdicts, and referrals from lawyers, judges, and adjusters. Then a single moment changed everything.

After watching a serious case walk out the door to a lawyer with better TV ads, Harris realized something: When great client service meets serious marketing, you can capture lightning in a bottle. Today, his Nevada-focused firm has approached $100 million in revenue, driven by massive media presence, elite intake systems, and a philosophy he’s lived by for decades: “It’s all profit after 5 p.m..”

To scale to that level, you need a marketing partner that actually knows how to win. At Rankings.io, we help personal injury law firms dominate their markets and sign more high-value cases.

We don't do guesses; we do proof over promises. If you’re ready to plant your flag and scale your firm, head over to ⁠Rankings.io⁠.

On this episode, you'll learn:

Why PI firms should build referrals first before scaling marketing.
Why dominating one state can outperform multi-state expansion.
How elite intake systems prevent marketing dollars from leaking away.

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405. How to Build a 5-Star Reputation and Automate Your Law Firm with AI with Jerry Bowman

Tue, 17 Mar 2026 09:00:00 -0000

The firms dominating local search today didn’t get there by accident. They earned it one review at a time.

When Jerry Bowman launched his firm in Colorado, he quickly realized he couldn’t compete with the mega firms spending millions on advertising. Instead of trying to outspend them, he focused on something different: client service, community impact, and building a reputation that people could see online.

On this episode of PIM, you'll learn:

Why boutique firms can beat mega firms by out-servicing them.
How pro bono work creates a referral and review pipeline.
Why firms must build strong systems before scaling case volume.

If you like what you hear, hit Subscribe. We do this every week.

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404. From Lawyer to CEO: Breaking the $4M Revenue Ceiling w/ Michael Kelly

Thu, 12 Mar 2026 09:00:00 -0000

Most law firms stall between $2M and $4M in revenue,not because they can’t get cases, but because the founder never makes the shift from attorney to CEO.

Michael Kelly built his Boston-based firm into a high-growth operation by focusing on three things most lawyers ignore: systems, accountability, and elite talent.

On this episode of PIM, you'll learn:

How one great COO can completely change the trajectory of a firm.
What it looks like to actually run your law firm on data.
Why culture problems can quietly hold back growth.
How Michael thinks about intake, AI, and never missing a lead.

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403. The Enterprise Law Firm: Future-Proofing With Recurring Revenue w/ Sanford Fisch & Robert Armstrong

Tue, 10 Mar 2026 09:00:00 -0000

You fight hard for the settlement. You win. The client is grateful…. And then the relationship ends.

In this episode, Sanford M. Fisch and Robert Armstrong introduce the Enterprise Law Firm model — a way to stop restarting at zero every month and step off the PI cash-flow rollercoaster. By strategically adding estate planning and wealth management as an ancillary business, they explain how firms can generate recurring revenue while deepening client relationships.

You'll learn:

How to add wealth management work without advertising to the public.
How estate planning naturally flows from a PI settlement.
Why working on the business — not just in it — future-proofs your firm against AI and market shifts.

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402. AI, Custom GPTs & 200 Automations: Inside the Modern B2B PI Firm w/ Michael McCready

Mon, 09 Mar 2026 09:00:00 -0000

Michael McCready is the managing partner of McCready Law, a premier personal injury firm with 16 attorneys, more than 100 staff, and offices across the Midwest. Known for his B2B-first approach, Michael built a referral-driven practice that top advertising firms trust with litigation and casework. He leads the firm remotely from Puerto Rico, where he also runs a consulting LLC.

In this episode, Michael shares the playbook behind his firm’s 200+ automations, how custom GPTs mimic attorney voices, and why he built a system that reports real-time updates to referring attorneys.

Listen to the full episode with Michael McCready on Personal Injury Mastermind, powered by Rankings.io, below:

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McCready Law: Website

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401. Dominating the Commercial Trucking Industry w/ Ed Ciarimboli

Thu, 05 Mar 2026 10:00:00 -0000

Ed Ciarimboli didn’t get lucky with trucking accident cases. He built a firm that can mobilize experts and lock down evidence before it disappears.

In this episode, Ed explains how he carved out a dominant trucking niche (including the ultra-specific lane of truck drivers hit by other trucks), and what it actually takes to win the biggest cases in a market where acquisition costs keep rising.

You'll learn:

What changes when you build a trucking rapid-response team.
The evidence checklist firms miss when they wait to spend money: ECM data, driver-facing/forward-facing video, phone downloads.
How “doing good work” turned into a niche — including getting referred by trucking companies and insurers.
How he built trust at scale through long-running media like “The Law & You” and long-form livestreams like Under the Hood.

If you like what you hear, hit Subscribe. We do this every week.

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400. The Focus Group ROI: Turning 6-Figure Cases into 7-Figure Settlements w/ Dirk Derrick

Tue, 03 Mar 2026 10:00:00 -0000

What happens when you walk into negotiations with better data than the insurance company?

Dirk Derrick built six in-house courtrooms and a 19,000-person juror database to find out.

In Episode 400, he explains how his firm uses live focus groups, virtual juror panels, and AI-driven analysis to uncover what cases are actually worth — then shares jury deliberation footage with adjusters to force faster resolutions and higher payouts.

The result? Moving from 40 cents on the dollar to 150% average recoveries.

You'll learn:

How defense jurors drag cases into rabbit holes, and how focus groups expose them early.
How to use AI to turn deliberations into juror grades, verdict ranges, and a 25-page strategy report.
Why Dirk combines 12 live jurors with 100+ virtual participants to validate value at scale.
When to share deliberation footage with adjusters, and how that forces faster decisions.

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The information discussed in this podcast is provided to the general public and does not in any manner constitute an attorney‐client relationship between Derrick Law Firm Injury Lawyers and the listener. While the information in this podcast is about legal issues, it is not intended as legal advice or as a substitute for the particularized advice of your own counsel in your state. Anyone seeking specific legal advice or assistance should retain an attorney

399. Beyond the Funnel: Mastering Budget, Media, and Message w/ Eric M. Elliott

Thu, 26 Feb 2026 10:00:00 -0000

Most PI firms are stuck in the past, hoping their traditional funnel still works. But throwing money at TV and billboards won’t fix a broken foundation.

In this episode, the founder & CEO of VIP Marketing and Craft Creative, Eric M. Elliott, breaks down what actually drives market dominance: budget, media, and message.

Eric explains why agencies don’t close cases—intake does. Why Meta ads are the fastest way to pressure-test your messaging. And why firms asking their communities for withdrawals without making deposits lose long-term market share.

You'll learn:

What most firms get wrong about leads—and how intake fixes it.
How Meta ads let you pressure-test case types and messaging fast.
Why you must replace the traditional funnel with a referral flywheel.

If you like what you hear, hit Subscribe. We do this every week.

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398. The Titanic Trap: How to Scale and Steer a Massive Firm w/ David Chamberlin

Tue, 24 Feb 2026 10:00:00 -0000

Most personal injury firms don’t collapse because of bad marketing. They collapse under their own weight. As your team grows, every new initiative gets harder to launch. Communication slows down. Silos form. Bureaucracy creeps in.

So how do you scale to nearly 300 employees without becoming impossible to steer?

David Chamberlin, VP of Marketing and Operations at The Law Offices of James Scott Farrin, shares how he keeps a massive firm moving like a startup—by turning reviews into a growth engine, engineering intake like a sales floor, and applying Lean principles to eliminate waste before it spreads.

You'll learn:

Why David treats reviews as a critical growth lever—not an afterthought.
What a 20-person intake team with dedicated attorneys does to convert higher-value cases.
How the intake team aggressively pursues unresponsive leads across phone, text, and email.
How Lean reviews every department annually to eliminate waste and silos.

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397. Best PIMoments Replay: Local Events to Million-Dollar Cases: How She Built a PI Practice Without Ads w/ Laura Ramos James

Mon, 23 Feb 2026 10:00:00 -0000

Laura Ramos James is the founder of Ramos James Law, a recognized Texas personal injury firm. Named a “Changemaker” by Austin Woman magazine and Austin’s #1 personal injury attorney multiple times by Austin Monthly Magazine, she advocates for disadvantaged communities while building a thriving practice.

In this episode, Laura shares how genuine community connections generate high-value cases without traditional advertising spend. Whether you're starting your firm or looking to scale authentically, this episode reveals proven strategies for sustainable growth.

Listen to the full episode with Laura Ramos James on Personal Injury Mastermind, powered by Rankings.io, below:

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Ramos James Law: Website

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396. The Engineering Mindset: Systems, Intake Optimization + Viral Social Media w/ Mark Breyer

Thu, 19 Feb 2026 10:00:00 -0000

Mark Breyer runs The Husband & Wife Law Team with a simple belief: If intake breaks, everything breaks.

In this episode, he lays out how he thinks about calls, follow-up, and trust-building—and why he invests in experience on the front end. He also breaks down how he built a social presence that feels real, not polished, and why that matters when people decide who to call.

You'll learn:

The intake habits Mark believes separate winners from everyone else.
Why experienced attorneys stay involved on the first call.
How dashboards expose slowdowns before they cost cases.
Why his social content makes the firm feel familiar before anyone reaches out.

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395. Hyper-Specialization, Branding + Partner-Led Intake w/ James Tawney

Tue, 17 Feb 2026 10:00:00 -0000

James Tawney didn’t grow by trying to be everything to everyone. He picked one kind of case, learned it better than anyone around him, and built his entire career around it.

While other firms send calls to answering services, James still has lawyers take those calls—sometimes in the middle of the night—because he believes the first conversation decides the case.

In this episode, he walks through how focus, hands-on intake, and a strong local identity helped him attract the biggest trucking cases in the Southwest.

You'll learn:

Why James decided to take only trucking injury cases.
What really happens when a lawyer answers the phone instead of a call center.
How his firm cracked the case in a $30 million truck accident.

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394. The $1 Trillion Shift: Why AI Visibility is the New SEO w/ Austin Hunt

Thu, 12 Feb 2026 10:00:00 -0000

Austin Hunt from Legal Guardian Digital helps law firms win visibility in search, and he believes the rules have already changed. Firms that still think SEO ends with Google rankings miss where cases increasingly originate: AI tools that summarize, recommend, and decide which firms people see.

In this episode, Austin explains how AI systems like ChatGPT and Google Overviews decide which law firms appear, why the same signals still drive both SEO and AI visibility, and what PI firms need to change now to avoid disappearing from search altogether.

You'll learn:

How AI decides which law firms it recommends.
Why content structure matters more than length.
How directories and reviews influence AI visibility.
What firms should fix now before competitors adapt.

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393. Exposing Hidden Case Value w/ Meredith Moore, Rainwater, Holt, & Sexton

Tue, 10 Feb 2026 10:00:00 -0000

Meredith Moore noticed a pattern in her firm’s DWI accident cases: The facts showed more than a routine auto claim, but the outcomes didn’t reflect that. She went back through those files, pushed for policy limits, and treated them as cases involving recklessness and heightened liability rather than simple negligence.

In this episode, Meredith walks through how her firm reworked underperforming case categories by refining intake criteria, assigning litigation-ready lawyers early, and challenging low valuations head-on.

You'll learn:

Why firms undervalue DWI and reckless-driving cases when they treat them like routine auto claims.
How intake teams hear sexual assault and abuse cases as criminal matters before recognizing civil liability.
Why filing suit and demanding insurance companies pay their full policy limits early changes how insurers respond.

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392. Best PIMoments Replay: Mass Torts Without the Overhead w/ Gregg Goldfarb

Mon, 09 Feb 2026 10:00:00 -0000

Gregg Goldfarb is a veteran mass tort and PI attorney with over 30 years of experience, host of the Cut to the Chase podcast, and a master of building a lean practice that thrives in today’s competitive legal landscape.

In this episode, Gregg shares the lessons of running a lean and highly adaptable practice. By outsourcing nearly everything, focusing on targeted case acquisition, and diversifying his portfolio, he’s found a smarter way to fight corporate giants—and win.

Listen to the full episode with Gregg Goldfarb on Personal Injury Mastermind, powered by Rankings.io, below:

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Gregg Goldfarb, LLP Website | LinkedIn

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391. Grow Intake & Unlock Revenue with AI Agents with David Ellis

Thu, 05 Feb 2026 10:00:00 -0000

David Ellis doesn’t talk about AI as a future concept. He talks about it as someone who builds AI agents that call leads within seconds, follow up 30–40 times without stopping, and sign cases your team already marked as dead.

In this episode, David explains how he employs AI inside intake today—handling calls, texts, follow-ups, and contracts while staying fully integrated with firm systems.

You'll learn:

Why many “dead” leads were simply never worked long enough
How AI schedules calls, adapts timing, and increases contact rates
What intake looks like when you measure speed-to-lead in seconds

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390. After the Phone Rings: Managing Leads at Volume w/ Rob Levine

Tue, 03 Feb 2026 10:00:00 -0000

When a call hits Rob Levine’s firm, it’s instantly scrubbed against the CRM, classified as a lead, vendor, or existing client, and routed to the right person based on case type and closing performance.

Nothing is random. And nothing touches intake unless it’s worth closing.

In this episode, Rob breaks down how his firm handles massive lead volume without leaks by using performance-based routing, real-time system logic, and a first-call-close mentality that treats intake like sales, not reception.

You'll learn:

Why Rob refuses to route calls evenly—and how reps are ranked instead.
How he automatically separates new leads, vendors, and existing clients.
Why you should never put intake calls on hold.

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389. Win During Market Shifts: MVAs, Expansion + Lead Generation w/ Michael Steinger

Thu, 29 Jan 2026 10:00:00 -0000

Most firms see market shifts as a threat. Michael Steinger sees them as an opportunity. As founding partner of Steinger, Greene & Feiner, he grew from two people answering phones to a 400+ employee, multi-state operation actively acquiring other firms.

In this episode, he breaks down why MVA cases aren’t going away, how to enter new markets without bleeding cash for years, and why brand matters more than ever—even when you have capital to spend.

You'll learn:

Why traditional media like television still works, even in a digital age
How to structure an intake team with bilingual support and chase groups
What metrics drive expansion decisions and keep office partners accountable in a data-driven firm
Why PI firm consolidation is accelerating and how to position your firm as a buyer

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388. 600 Cases a Month Without More Ads: The System Behind Chris Keller’s Growth

Tue, 27 Jan 2026 10:00:00 -0000

Most firms chase growth by buying more ads. Chris Keller took the opposite path.

As CEO of Keller Swan, he rebuilt operations, intake, and leadership systems first, then let marketing amplify what the firm could already handle. The result: 600 signed cases a month across six states without losing control of quality, culture, or profitability.

You'll learn:

Why fixing intake and operations before increasing demand prevents chaos at scale
How data visibility changes decision-making from gut instinct to repeatable execution
Why staffing weekends and verification teams reduces falloff more than more leads
How leadership growth becomes the real bottleneck once firms pass early traction

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387. Best PIMoments Replay: Auto Product Liability, The Hidden Cases | Julian Gomez

Mon, 26 Jan 2026 10:00:00 -0000

Julian Gomez is a nationally recognized auto product liability attorney who pioneered litigation strategies in catastrophic defect cases. After clerking at the Fifth Circuit and working the first Ford Explorer Firestone case, he built a nationwide practice focused almost exclusively on auto product litigation.

In this episode, Julian shares how, in an industry where firms fight over the same cases, he has carved out his blue ocean in auto product liability. Julian's method is surprisingly simple: specialize deeply, share knowledge freely, and let expertise create opportunities.

Listen to the full episode with Julian Gomez on Personal Injury Mastermind, powered by Rankings.io below:

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The Julian C. Gomez Law Firm: Website | Instagram

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386. Clients Come Second: How to Build a High-Performance PI Firm w/ Brian Beckcom

Thu, 22 Jan 2026 10:00:00 -0000

What if putting clients first is actually holding your firm back? Brian Beckcom explains why high-performance PI firms scale by prioritizing staff, clarity, and focus before everything else. From focused marketing to disciplined boundaries around time, talent, and cases, this episode challenges a lot of comfortable assumptions—and replaces them with a system that actually works.

You'll learn:

How getting radically specific about your avatar client shapes marketing, messaging, and case selection
Why Brian puts staff first—and how that decision leads to better client treatment
Why unscheduled access creates chaos for firms and clients alike
How clarity around life, audience, and priorities creates leverage without chasing volume

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385. Double Your Signed Cases: How to Modernize Legal Marketing and Intake w/ Jordan Lundy

Tue, 20 Jan 2026 10:00:00 -0000

What happens when a three-generation PI firm stops relying on its name and starts operating with urgency? Jordan Lundy shares how Lundy Law rethought marketing, rebuilt intake, and aligned client experience with how people actually choose firms today. The lesson is simple but uncomfortable: demand only matters if your systems can convert it.

You'll learn:

Why brand recognition matters less than it used to—and how non-branded search now drives decisions
How listening to intake recordings exposed exactly where cases were being lost
Why Jordan stopped calling it an intake team and started treating it like a sales team
How responding faster to chats and web forms increased conversions without more leads
Why firms relying on “what’s always worked” are at the biggest risk right now

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384. The Real Reason PI Firms Lose Control as They Scale w/ Brett Schreiber

Thu, 15 Jan 2026 10:00:00 -0000

Most PI firms don’t lose control because they stop caring or stop trying, they lose control because their systems can’t handle scale. As case volume, headcount, and exposure increase, weak infrastructure shows up fast. In this episode, Brett Schreiber explains how Singleton Schreiber scaled from 40 people to 475+ across seven states without sacrificing intake discipline, trial quality, or the client experience.

You’ll learn:

Why scaling exposes operational cracks faster than legal mistakes
The real risk of adding headcount before systems are ready
When C-suite leadership becomes necessary, and why fractional roles matter early
How to support elite trial lawyers at scale without turning cases into inventory

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383. Double Revenue 3 Years in a Row (It’s Fewer PI Cases Than You Think) w/ Trey Harrell

Tue, 13 Jan 2026 10:00:00 -0000

What if the fastest way to grow wasn’t more volume, but better math? In this episode, Trey Harrell shares how a South Carolina PI firm went from startup mode to sustained, year-over-year revenue growth by focusing on the right cases, not all of them. No big-firm playbook. No land-grab strategy. Just clear positioning, disciplined intake, and an incremental scale that actually held.

You’ll learn:

Why capturing a fraction of available PI cases can still produce seven figures
How Trey thought about growth before spending heavily on marketing
The role intake discipline played in early survival, and later scale
How local relationships quietly fueled multi-office expansion

If you like what you hear, hit subscribe. We do this every week.

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382. Performance Marketing in 2026 (Webinar Replay)

Mon, 12 Jan 2026 10:00:00 -0000

Most PI firms are still measuring performance the way Google used to work, not the way it does now. In this webinar replay, Chris Dreyer and Steven Willi unpack what’s actually driving bottom-of-funnel cases heading into 2026, how AI systems and paid platforms are reshaping visibility and conversion, and why many firms are optimizing the wrong signals without realizing it.

Learn:

How AI overviews and LLMs prioritize structured content, local data, and entity signals
Why directories like Super Lawyers, Best Lawyers, Justia, and Yelp now influence discovery and conversion
When Performance Max works as a compounding channel — and when it starts cannibalizing real demand
How Meta and Yelp fit into a modern performance stack, and why many firms misread their true impact

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381. Lessons From Marketing at Scale with James Helm – PIMCON Keynote

Thu, 08 Jan 2026 10:00:00 -0000

At $500K in spend, marketing feels manageable. At $5M, it becomes a systems problem..

In this PIMCON 2025 keynote, James Helm explains how marketing actually behaves at scale, why brand and performance stop being separate conversations, and how elite firms think about compounding spend instead of feeding the machine. You’ll learn:

Why scaling ad spend exposes problems most firms never see coming
When brand investment starts outperforming lead-based marketing
How to tell if your brand dollars are creating real demand
What omnipresence actually means, and how to measure it

If you like what you hear, hit subscribe. We do this every week.

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380. Bonus: SEO and AI Search Non-Negotiables with Chris Dreyer – PIMCON

Mon, 05 Jan 2026 10:00:00 -0000

Most firms are still fighting for attention the same way they always have. Meanwhile, discovery is changing fast. Recorded live at PIMCON 2025, this special bonus episode features Chris Dreyer’s non-negotiables for showing up in search as AI-driven discovery accelerates. Drawing on data from working with more than 200 PI firms, Chris breaks down where visibility actually comes from today—and which fundamentals will decide who gets discovered and who gets left behind.

You’ll learn:

Where AI tools actually pull their information from when ranking lawyers
Why Google, Reddit, and Wikipedia now matter more than most firms realize
Which legal directories are referenced most often—and which ones aren’t
Why reviews, content, and links still determine discovery across every platform
What firms need to do now as AI overviews and search behavior continue to shift

If you like what you hear, hit subscribe. We do this every week.

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379. Built to Compete: Morris Bart on Endurance in PI

Thu, 01 Jan 2026 10:00:00 -0000

Most firms chase growth. Morris Bart chased staying power – and built one of the most recognizable PI brands in America in the process.

In this episode, Morris reflects on four decades of competing through saturation, tort reform cycles, and shifting media landscapes—without ever stepping out of the arena. This isn’t a victory lap. It’s a masterclass in why endurance, not novelty, is still the real edge in personal injury.

You’ll learn:

How personal injury marketing became saturated, and what it takes to stay front-of-mind anyway
What Morris believes most firms still misunderstand about branding vs. visibility
Why the call center is “the critical juncture” between marketing and results
How to think about the future of PI without chasing every new threat or trend

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378. Best PIMoments Replay: Client First Strategy for PI Growth, Intake, + Trucking | Monty Cain

Tue, 30 Dec 2025 10:00:00 -0000

Monty L. Cain is the owner and managing attorney at Cain Law Injury Attorneys, based in Oklahoma City. With nearly 30 years of trial experience, he specializes in personal injury litigation, with a focus on traumatic brain injury (TBI) and trucking accidents, and has recovered over $100 million in verdicts and settlements for clients. Monty is widely recognized for his appellate win in Fox v. Mize, which expanded negligent-entrustment claims against unsafe commercial carriers—reshaping how trucking cases are tried in Oklahoma and beyond.

In this episode, Monty shares how he treats law like customer service, retooling intake, and training his team to spot mild TBI patterns; he uncovered value hiding in plain sight. On trucking files, he goes past the driver to expose carrier‑level failures—and he helped cement the right to bring those claims in Oklahoma courts. The result: more signed cases, stronger case value, and referrals that snowball.

Listen to the full episode with Monty Cain on Personal Injury Mastermind, powered by Rankings.io below:

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Monty Cain: Cain Law Injury Attorneys

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377. Best PIMoments Replay: PI Marketing + Talent | Parag Amin

Mon, 29 Dec 2025 10:00:00 -0000

Parag Amin is the founder and principal attorney of the Law Office of Parag L. Amin, P.C. (LawPLA), a Los Angeles-based boutique litigation firm. With practice areas spanning personal injury, business litigation, and consumer class actions, Parag has built a reputation for selectivity, complex case handling, and high-touch service. A former startup operator with an MBA from USC, he brings business acumen to the courtroom — combining trial skill with a focus on client experience, trust, and top-tier talent.

In this episode, Parag reveals how he turned a single client request into nationally recognized PI results, and what most firms overlook when they try to add injury work. From building a personal brand that wins cases before intake to hiring trial lawyers who can actually deliver, this quick start guide shows you what it really takes to succeed in PI.

Listen to the full episode with Parag Amin on Personal Injury Mastermind, powered by Rankings.io below:

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Parag Amin: Law Office of Parag L. Amin, P.C

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376. Best PIMoments Replay: 3 Pillars of Trucking | David Craig

Thu, 25 Dec 2025 10:00:00 -0000

David Craig is the co-founder and managing partner of Craig, Kelley & Faultless, one of the nation’s leading trucking law firms. With over 25 years of experience, David has become a nationally recognized authority in truck accident litigation. He is one of fewer than 80 Board-Certified Truck Accident Attorneys in the country, a distinction that sets his firm apart in a crowded field. Beyond the courtroom, David is a bestselling author of multiple books, including Semitruck Wreck and The Biggest Mistakes Clients Make When Hiring a Lawyer. His works educate consumers on how to choose the right lawyer — and why the wrong choice can cost millions.

In this episode, David shares the 3 Pillars of Proof that helped him dominate one of the toughest niches in law and get 80% of his cases directly from consumers.

Listen to the full episode with David Craig on Personal Injury Mastermind, powered by Rankings.io, below:

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David Craig: Craig, Kelley & Faultless

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375. Best PIMoments Replay: Reach 10K PI Clients, AI + Marketing | Josh Schmerling

Tue, 23 Dec 2025 10:00:00 -0000

Josh Schmerling is the managing partner at Zerkin Schmerling Law, and the co-founder of LawPro.ai—an AI-powered platform that streamlines medical records, demand letters, and case summaries for personal injury law firms nationwide.

In today’s PIMoment, Josh shares his journey from frustration to innovation—and how his path can help you unlock your own firm’s potential. From marketing strategies to AI solutions, he reveals how to spot bottlenecks, invest in the right tools, and think bigger about the future of your practice.

Listen to the full episode with Josh Schmerling on Personal Injury Mastermind, powered by Rankings.io, below:

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Josh Schmerling: Zerkin and Schmerling Law

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374. Case Cost Crisis: How to Survive the PE Squeeze w/ Jon Walner

Thu, 18 Dec 2025 10:00:00 -0000

Private equity is reshaping auto PI, driving case costs up and crowding every channel with firms spending millions each month. Jon Walner has lived through TV’s rise, a full rebrand from his father’s household-name firm, and now a market where acquiring a case costs more than ever. In this episode, he breaks down what he’s seeing today — the PE squeeze, the real math behind auto, rebuilding intake to stay fast and calm, and why adding comp, probate, and matrimonial can create steadier cash flow when PI margins tighten.

You’ll learn:

How private equity is changing auto PI economics, and why it’s costing more to get these cases even as volume looks strong.
Rebranding from a household-name TV firm to Walner Law: new name, number, colors, 100+ billboards, and the real risk of starting over.
Building a low-stress intake floor that protects focus, speeds up sign-ups, and turns more calls into contracts.
Expanding into comp, probate, and matrimonial to monetize existing demand and stabilize cash flow.

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373. Understand the Legal Tech Boom: A VC’s Guide to Winning the Future of PI w/ Zach Posner

Tue, 16 Dec 2025 10:00:00 -0000

The legal tech boom isn’t coming. It’s here. And while most PI firms are still comparing case management systems, venture capitalists like Zach Posner are quietly backing the tools and “Law Firm 2.0” models that will define the next decade of plaintiff practice. In this episode, Zach – Co-Founder and Managing Partner of The LegalTech Fund, the first venture capital fund focused exclusively on legal technology – breaks down where the smartest money is flowing in legal tech, how AI and automation are being productized for PI, and what separates firms that compound their advantages from those that get buried under complexity.

You’ll learn:

Why “Law Firm 2.0” firms will quietly outgrow traditional PI models
How referral marketplaces, automated call centers using LLMs, and tools that scan your files or mail are already changing intake, QA, and case operations in PI
Simple questions to pressure-test whether a new tool fits your workflows or will stall your team

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372. Profit Focused: Bootstrapped, Battle-Tested, and Winning in PI w/ Matt Aulsbrook

Thu, 11 Dec 2025 10:00:00 -0000

When Matt Aulsbrook moved to Fort Worth, he was riding the bus to DWI classes and sleeping on a blow-up mattress. No license. No law degree. No safety net. Today, his firm is one of the most active trial teams in Tarrant County, with an eight-figure practice built on profit discipline, not vanity metrics. In this episode, Matt breaks down how he bootstrapped growth, survived the lean years, and uses a simple KPI stack to keep his PI shop healthy in a brutal market.

You’ll learn:

The real ROI timelines behind digital, radio, and TV (and how to know if your spend is actually working)
The simple KPI mix that reveals whether your firm is healthy, overstaffed, or running too thin
What high-performing intake teams focus on to consistently convert wanted leads
Ways firms are using AI and mass-tort diversification to stay resilient in unpredictable markets

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371. AI Feedback Loop: New Rules for LLM Visibility (Webinar Replay)

Mon, 08 Dec 2025 10:00:00 -0000

AI can’t recommend what it can’t see – or trust. Today’s large language models lean hard on third-party proof: legal directories, reviews, awards, and case results that signal who’s actually “the best” in your market.

In this webinar replay, Rankings.io experts Shawn Denney and Logan Mosby unpack the AI feedback loop for law firms: how Super Lawyers, Best Lawyers, Justia, Yelp, and structured case results feed LLMs the data they use to decide which firms get cited, clicked, and ultimately chosen.

Learn:

Why legal directories now act as AI “authority amplifiers” for your firm
How to use Super Lawyers, Best Lawyers, and Best Law Firms strategically (without wasting budget)
The right way to fully optimize Justia, Yelp, and other high-value profiles for AI and humans
How to structure, publish, and scale case result pages so AI can surface your biggest wins

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370. 90% Referrals: Be the Lawyer Other Lawyers Call w/ Devin Janosov

Thu, 04 Dec 2025 10:00:00 -0000

When most lawyers see a case with messy facts, impossible notice deadlines, or municipal negligence—they pass. Devin Janosov doesn’t. And that reputation alone now drives over 90% of his new clients. Janosov, of Papcsy Janosov Roche Trial Lawyers shares the overlooked details that turn “unwinnable” files into viable cases… and why other attorneys call him before anyone else.

You’ll learn:

How notice requirements quietly kill good cases
Why being willing to take a case “all the way to the end” attracts referrals
The intake structure his firm uses when every file is complex
How focus groups and discovery help him see what the defense will miss

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If you like what you hear, hit subscribe. We do this every week.

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369. Why Your Clients Call So Much and How To Fix It w/ Manny Griffiths, Hona

Tue, 02 Dec 2025 10:00:00 -0000

When a client feels in the dark, your team pays for it. Missed updates turn into surprise calls, disrupted workflows, and demands that lack the real story of treatment. Hona Co-Founder & CEO Manny Griffiths breaks down why client uncertainty is an invisible cost center, and how structured updates, pain journaling, and consistent communication can protect your team’s time and strengthen damages.

You’ll learn:

How weekly pain journals turn missed moments into real settlement value
Where case management systems fall short on client-facing communication
How firms are using Hona to unify phone numbers and simplify intake
The hidden cost of inconsistent communication across the client journey

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368. Nick Rowley: Trial Prep, Mindset, and Mastery in the Courtroom

Thu, 27 Nov 2025 10:00:00 -0000

Some lawyers wait for the perfect case. Nick Rowley never did. With more than $2 billion in verdicts and settlements, he walks through what it really takes to show up in the courtroom over and over. From trying 10 to 15 cases a year for more than a decade to treating every trial as “life or death.” Rowley explains how he turns fear into fuel, pressure-tests his cases with focus groups and data, and builds generational justice. You’ll learn:

Why Rowley says to try any case anywhere; and how taking hard, small cases built the foundation of his trial prep mindset
What younger lawyers should know about courtroom access, and why real trial opportunities are more available than they think
How Rowley builds a purpose-driven trial team focused on justice, quality advocacy, and a shared “why” behind every verdict

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367. Toolkit: Close Cases 30% Faster: How AI Fixes Case Bottlenecks w/ Saam Mashhad, EvenUp

Tue, 25 Nov 2025 10:00:00 -0000

Operational lag is the silent profit killer. Every idle demand bleeds momentum, margin, and client trust. Saam Mashhad, Co-Founder & Chief of Product & Legal Operations at EvenUp, breaks down how AI-driven workflows turn stalled files into speed, accuracy, and higher outcomes. From knowledge-graph extraction to litigation continuity, learn how to run your firm like a business that closes cases faster and settles smarter.

You’ll learn:

Why faster operations directly raise your firm’s lead value and competitiveness
How data shows delays, treatment gaps, and idle demands compound firm-wide
How pre-lit and litigation teams can share context without redoing the work

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366. How Winning Big Builds Your Case Pipeline w/ Jon Davidi of Panish Shea Ravipudi

Thu, 20 Nov 2025 10:00:00 -0000

Verdicts aren’t the finish line, they’re leverage for future cases. Jon Davidi of Panish Shea Ravipudi LLP explains how elite trial lawyers turn results into reputation and trust into a pipeline of major cases. From asking for $50 million without losing the jury to using data to shape the right number, Jon breaks down how confidence, preparation, and community fuel lasting success in the courtroom and beyond.

You’ll learn:

Building the confidence to ask for big numbers, and having the data to back it up
How trust and results turn relationships into referrals
Why verdicts build reputation faster than any ad spend

If you like what you hear, hit subscribe. We do this every week.

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365. Toolkit: Why Clients Drop Before Intake w/ Daniel Steinberg

Tue, 18 Nov 2025 10:00:00 -0000

Your ad dollars are working — your intake isn’t. Most clients fall through the cracks before your team ever calls them back. Daniel Steinberg built Lawbrokr to fix that, replacing generic contact forms with guided, personalized funnels that educate, prequalify, and convert. The result: higher trust, better data, and more signed clients from the same traffic.

You’ll learn:

Why static forms lose 97% of potential clients
How small design cues from consumer apps can boost intake engagement
Gamified, mobile-style flows that feel human, not bureaucratic
Automation that follows up before your staff even picks up the phone

If you like what you hear, hit subscribe. We do this every week.

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364. Ross Cellino, The Godfather of Legal Marketing: PIMCON Keynote

Thu, 13 Nov 2025 10:00:00 -0000

Before SEO. Before TV. Even before yellowpage ads — there was Ross Cellino. In this live episode from PIMCon 2025, the “Godfather of Legal Marketing” unpacks how he built one of the most recognizable law brands in history. From his pioneering marketing strategies to jingle-driven dominance, Cellino shares the decisions, instincts, and creative risks that reshaped how lawyers advertise, and how to build a legacy that lasts longer than any campaign.

You’ll learn:

Why niching down built a billion-dollar PI brand
How Cellino & Barnes outspent and outbranded every competitor
The strategy behind billboards, jingles, and unforgettable phone numbers
How brand recognition keeps cases coming when referrals don’t

Join the waitlist for PIMCon 2026: ⁠⁠events.pimcon.org/e/pimcon26⁠

If you like what you hear, hit subscribe. We do this every week.

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363. BONUS: The AI Feedback Loop: How Search Engines Learn Who You Are (Webinar Replay)

Mon, 10 Nov 2025 10:00:00 -0000

AI won’t recommend what it can’t read. Schema, speed, and site structure are the signals that teach search engines (and LLMs) who you are.

In this webinar replay, Rankings.io’s technical SEO specialists Nikolai Hernandez and Eric Thedy show how clean subfolders, purposeful internal links, Core Web Vitals, and precise schema markup create an AI-friendly footprint that gets crawled, understood, and surfaced.

Learn:

How to build clear site structure with subfolders, hierarchy, and strong internal links
Improve visibility by fixing what matters most in your Core Web Vitals
Simplify schema by knowing where to place it, what to mark up, and how to link profiles
Why you should confirm results with heatmaps and analytics to spot and fix crawl or UX issues

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362. Big Verdicts + Billion-Dollar Brand: NIL, Intake, and Trucking Trials w/ Digger Earles

Thu, 06 Nov 2025 10:00:00 -0000

Big verdicts grab headlines—but they don’t build billion-dollar brands. Digger Earles reveals how discipline, data, and brand strategy power Laborde Earles’ growth across Louisiana. From leveraging NIL partnerships for instant credibility to intake systems that close 95% of wanted leads, every move connects trial results to market dominance.

You’ll learn:

How to turn courtroom wins into peer referrals (and long-term B2B leverage)
Using name, image, and likeness to create instant B2C credibility
Intake that performs: openers/closers, on-call lawyer assists, and scheduled client touchpoints that reduce inbound noise
The settlement-committee system that pushes past “good enough” offers

If you like what you hear, hit subscribe. We do this every week.

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361. Toolkit: Lead Leaks in PI Firms: Where They Start and How to Fix Them

Tue, 04 Nov 2025 10:00:00 -0000

Every firm loses good cases, they just don’t know it. David Haskins, president of SPEED AI, reveals where those hidden “lead leaks” start and how to fix them before opportunity slips away. From bias at the intake desk to systems that never catch mistakes, David explains what the best firms are doing to convert more of the leads they already have.

You’ll learn:

The unseen reasons firms lose qualified leads before they hit the CRM
The “one call close” mindset that stops giving clients homework
Why call auditing and AI tools are changing intake accountability
How recognizing your best calls can motivate—and multiply—wins

If you like what you hear, hit subscribe. We do this every week.

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360. Trial Lawyer’s Guide to Building a National Firm w/ Michael Burg

Thu, 30 Oct 2025 09:00:00 -0000

Michael Burg lays out how a personal injury law firm built on specialization, selectivity, and courtroom readiness expanded to multiple states and crossed $2B in results without sacrificing quality or purpose.

You’ll learn:

The case selection rules that protect brand, margins, and outcomes
Why trial readiness wins better settlements—and how to signal it to defense
Why experience and focus groups beat verdict reporters for valuing cases
Hiring for trial mindset and keeping top talent through shared success

If you like what you hear, hit subscribe. We do this every week.

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359. Growth Levers for PI Firms: Get Maximum Value Out of Every Case w/ Ramin Montakab

Thu, 23 Oct 2025 09:00:00 -0000

Small details often decide how much a client truly recovers. Ramin Montakab shows how five simple shifts—brand, channels, audits, team, and compounding value—can add thousands to every case. From intake built on empathy to home visits that uncover overlooked damages, he highlights the overlooked strategies that change case outcomes.

You’ll learn:
• The intake habits that raise conversions through empathy
• How referrals, SEO, reviews, and social feed each other
• Home visits and medical protocols that surface damages others miss
• Why thinking in compounding value changes your bottom line

If you like what you hear, hit subscribe. We do this every week.
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358. Toolkit: Break into Mass Torts. Partner Smart. Scale Fast. w/ Cason Carter

Tue, 21 Oct 2025 09:00:00 -0000

Mass torts don’t have to mean new hires, new overhead, or taking on risk alone. Cason Carter, CEO of Broughton Partners, pulls back the curtain on how firms are entering mass torts without ballooning overhead. From co-counsel structures to vendor oversight and budget discipline, he highlights the hidden pitfalls that trip up most firms — and the strategies that keep cases, and dollars, from slipping away.

You’ll learn:
• How co-counsel structures work (and why the litigating firm matters as much as the tort)
• The vendor-vetting basics: references, oversight, ethics checks
• How to control affiliate risk and keep messaging inside ethical lines
• How to spread your budget across early, mid, and late-stage torts without going all-in on one case type
• What realistic timelines look like for mass tort payouts

If you like what you hear, hit subscribe. We do this every week.
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357. Inside a $1B Legacy PI Firm: How Innovation Keeps You on Top w/ Michele Mirman

Thu, 16 Oct 2025 09:00:00 -0000

Building a PI firm that lasts takes more than verdicts — it takes vision. Michele Mirman, founder of Mirman, Markovits & Landau, P.C., has led her firm to over $1B in recoveries while staying at the cutting edge of marketing, tech, and trial strategy. She shares the overlooked moves that kept her firm at the top: from marketing plays most lawyers ignore to the way she structures her team for staying power.

You’ll learn:
• The marketing shifts that made her firm a household name
• How “unwanted” cases turned into a lasting advantage
• Why tech is reshaping trial prep behind the scenes
• What keeps top talent loyal for decades
• The one piece of advice she gives to attorneys going out on their own

If you like what you hear, hit subscribe. We do this every week.

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356. BONUS: AI-Power Your Law Firm’s Reputation on Google, Yelp, AVVO, and more (Webinar Replay)

Mon, 13 Oct 2025 09:00:00 -0000

AI is already shaping how clients find (and judge) your firm across Google, Yelp, Facebook, and more. In this webinar replay, Rankings.io experts Sean Denny and John Panino unpack where LLMs pull signals, why steady multi-platform reviews matter, and the concrete steps that strengthen how your reputation is read online.

You’ll learn:
• Which review platforms LLMs lean on, and how to prioritize them
• Why Yelp reviews get hidden and how to improve what sticks
• How to run ongoing review campaigns without tripping platform filters
• What “brand consistency everywhere” really means
• How authentic responses, detailed stories, and photos make your reviews more valuable to AI

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355. The Attorney’s Quick Start Guide to PI: Marketing and Talent w/ Parag Amin

Thu, 09 Oct 2025 09:00:00 -0000

Breaking into personal injury isn’t about luck — it’s about trust, strategy, and talent. Parag Amin, founder and principal attorney of the Law Office of Parag L. Amin, P.C. (LawPLA), reveals how he turned a single client request into nationally recognized PI results, and what most firms overlook when they try to add injury work. From building a personal brand that wins cases before intake to hiring trial lawyers who can actually deliver, this quick start guide shows you what it really takes to succeed in PI.

You’ll learn:
• The first move every firm should make before adding PI
• How to turn personal brand into a client-winning engine
• The intake standards that protect your reputation from day one
• The difference between mercenary hires and loyal team players
• Why moving from tactician to leader is critical for growth

If you like what you hear, hit subscribe. We do this every week.

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354. 10 Steps to Explosive PI Firm Growth (From an Inc. 5000 Firm Owner) w/ Brandon Dawson, The Thumbs Up Guys

Thu, 02 Oct 2025 09:00:00 -0000

Brandon Dawson, founding partner of Miller, Dawson, Sigal & Ward — better known as the Thumbs Up Guys — shares the 10 steps that took his South Carolina firm from a four-partner startup to an Inc. 5000 honoree with 279% growth in just three years.

You’ll learn:
• How to create a brand clients remember
• Why dominating one channel beats spreading thin
• The role of reviews and referrals in compounding growth
• How culture and hiring fuel scalability
• Why vivid vision and measurable goals keep firms on track

If you like what you hear, hit subscribe. We do this every week.
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353. 10 Candid PI Marketing Lessons w/ Chris Dreyer & Gary Sarner

Tue, 30 Sep 2025 09:00:00 -0000

PI advertising is full of hard choices — TV or radio, streaming or podcasts, brand or direct response. Gary Sarner of ROI360+ goes through what’s working now, what’s overrated, and how to know if your dollars are actually driving cases.

You’ll learn:
• Why TV may not be the crown jewel for PI firms
• How radio stacks up against streaming for cost and reach
• The three traits every campaign must have to work
• What realistic ROI timelines actually look like
• Why the wrong creative kills results before they start

If you like what you hear, hit subscribe. We do this every week.
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352. 4 Steps to Your First $10M Year w/ Jim Hurley

Thu, 25 Sep 2025 09:00:00 -0000

What does it take to grow from solo to a $13M firm? Jim Hurley, Managing Partner at Cooper Hurley Injury Lawyers, reveals the four-part system that got him his first $10M year.

You’ll learn:

Why every firm needs in-house marketing, no matter the size
How intake can make or break your revenue
The referral system that generates over 50% of new cases
Tech and database strategies that keep your name top of mind

If you like what you hear, hit subscribe. We do this every week.

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351. Stop Coasting. Start Creating. It’s Never Too Late. w/ Manny Ibay

Thu, 18 Sep 2025 09:00:00 -0000

Coasting is comfortable — until it isn’t. After nearly three decades in practice, Manny Ibay realized he was stuck on autopilot. One spark reignited his passion and gave birth to Superhero Lawyer — a brand clients can’t ignore.

This episode is a reminder that it’s never too late to reinvent, stand out, and fall back in love with your practice. We discuss:

How one idea at PIMCON became a movement
The billboard and bus wrap strategy (with real numbers)
Why branding for ego can still pay off in ROI
How side projects like books and podcasts amplify reputation
The long-term game behind “instant” success

PIMCON 2025 Tickets On Sale Now. ⁠Get yours today⁠! Get Social! Personal Injury Mastermind (PIM) is on ⁠⁠⁠Instagram⁠⁠⁠ | ⁠⁠⁠YouTube⁠⁠⁠ | ⁠⁠⁠TikTok

350. BONUS: Local AI SEO — How to Stay Visible as Search Shifts (Webinar Replay)

Mon, 15 Sep 2025 09:00:00 -0000

AI is rewriting the rules of local search. Google is no longer the only gatekeeper—chatbots, Bing, and AI-driven directories are now deciding who shows up when injury victims search for help. In this webinar replay, Rankings.io experts break down what personal injury firms must do today to stay visible tomorrow.

Learn:

How AI pulls (and misreads) your firm’s online data
Why inconsistent names, addresses, and reviews can kill visibility
The role of Reddit, Quora, and PR in shaping what AI says about you
The content structures that LLMs actually reward

PIMCON 2025 Tickets On Sale Now. Get yours today⁠!

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349. Mass Torts Without the Overhead w/ Gregg Goldfarb

Thu, 11 Sep 2025 09:00:00 -0000

What if you could run a thriving PI firm with a skeleton crew—and still take on Fortune 500 giants? Gregg Goldfarb has spent three decades adapting to the ever-changing world of personal injury law. From police brutality cases in the Rodney King era to today’s mass tort battles, Gregg has learned how to stay lean, minimize risk, and seize opportunities others miss. In this episode, Gregg breaks down how PI owners can thrive in high-stakes litigation without bloated teams or wasted ad budgets.

You’ll learn:

Why case acquisition beats rolling the dice on $50,000 ad buys
How diversification keeps your portfolio (and cash flow) safe
The power of spotting emerging torts—before they explode
Why outsourcing might be your biggest growth lever
How to choose referral partners that actually deliver

If you like what you hear, hit subscribe. We do this every week.

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348. The Client-First Strategy Behind 25% More Personal Injury Cases w/ Monty Cain

Thu, 04 Sep 2025 09:00:00 -0000

Most firms chase more leads. Monty Cain squeezed more cases out of the leads he already had. By treating law like customer service, retooling intake, and training his team to spot mild TBI patterns, he uncovered value hiding in plain sight. On trucking files, he goes past the driver to expose carrier‑level failures—and he helped cement the right to bring those claims in Oklahoma courts. The result: more signed cases, stronger case value, and referrals that snowball.

You’ll learn:

The intake shift that increased signed cases ~25% without extra ad spend.
How asking better questions surfaces mild TBI in 15–20% of crash cases—and what to do next.
Turning client experience into a marketing channel (reviews, returns, and referrals).

If you like what you hear, hit subscribe. We do this every week.

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347. He Gets 80% of Trucking Cases Without Referrals: 3 Pillars of Proof w/ David Craig

Thu, 28 Aug 2025 09:00:00 -0000

Most firms live off referrals. David Craig flipped that script — now 80% of his cases come directly from consumers. That pivot made him Indiana’s go-to trucking lawyer and a national force in PI.

In this episode, David shares the 3 Pillars of Proof that helped him dominate one of the toughest niches in law:

Proof of Expertise: Books and a podcast that educate clients while closing cases.
Proof in Performance: A culture where investigators, social workers, and rapid-response teams matter as much as trial lawyers.
Proof of Leadership: Financial transparency that keeps attorneys loyal for decades.

If you want to stand out in trucking — or any PI niche — this episode is your roadmap. You’ll learn:

Why consumer-focused content builds trust faster than referrals.
How non-revenue hires like social workers can change case outcomes.
The leadership framework that keeps your team invested long-term.

If you like what you hear, hit subscribe. We do this every week.

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346. Bonus: Books Into Cases - Education Marketing for PI Firms w/ Kara Prior

Tue, 26 Aug 2025 09:00:00 -0000

Content that creates authority. Social ads that set appointments. Referrals that actually call back. Kara Prior (President, James Publishing / James Amplifier) shares how PI firms are converting attention into signed clients—using niche books, AI-cloned video, and a referral system that delivers.

Kara explains:

Why niche authority books beat generic guides for proof, follow-up, and lead capture.
The math behind Social Leads: run tested ads, pre-qualify responders, and feed your intake team hundreds of phone appointments with vetted prospects—for a flat monthly fee.
The overlooked referral engine cadence that turns cold contacts into booked partner meetings (plan ~3 hours of calling per appointment).
Why most ROI dies in intake—and how mystery shopping shows you where you’re losing cases.

VIP PIMCON Tickets: ⁠Pimcon.org⁠

Open Fortune Exclusive Discount: openfortune.com/pim⁠

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345. This Cookie Outsells Billboards: Fortune Cookie Marketing w/ Shawn Porat

Thu, 21 Aug 2025 09:00:00 -0000

Billboards, bus wraps, and TV ads are fighting for the same split-second of attention.But what if you could get your brand in front of someone at the exact moment they’re relaxed, focused, and open to suggestion — without competing against 20 other lawyers in the same space?

For the first time, Shawn’s team is inviting personal injury brands to join the party. In this episode, Shawn shares the strategy, the science, and the stories behind turning a slip of paper into a marketing powerhouse. If you think billboards are your only out-of-home option, think again.

In this conversation, Shawn shares:

Why 6% of fortune cookies get posted to social media (and how to make yours one of them)
How Gary Vee called OpenFortune “the new Super Bowl spot” — and bought in
Ways PI firms can connect without the hard sell — and still win cases
The measurable tactics that turn a dinner table moment into long-term brand recall

VIP PIMCON Tickets: ⁠Pimcon.org⁠

Open Fortune Exclusive Discount: ⁠openfortune.com/pim⁠

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344. BONUS: Follow Them Everywhere: The Programmatic Advantage for PI Firms

Mon, 18 Aug 2025 09:00:00 -0000

Only one in ten PI firms is using programmatic advertising. That means the other nine are sacrificing market share. And cases. If your ads aren’t following your ideal clients from Candy Crush to connected TV, it’s time to change that.

In this special bonus replay of our live Rankings webinar, CEO Chris Dreyer and Director of Paid Ads Brianna Sudbury break down exactly how to put your brand in front of the right audience, on the right device, at the right time, without wasting budget.

From CTV spots on Hulu to geofenced audio ads near accident sites, this episode is your roadmap to laser-targeted campaigns that work together, trackable results, and scaling without the guesswork.

Learn:

The six programmatic formats every PI firm should test
Why “one pixel to rule them all” is your retargeting superpower
How to combine OTT, display, audio, and native for maximum recall
Creative tips that beat “wallpaper” ads every time
Budget ranges, CPM benchmarks, and when to go premium vs. remnant

PIMCON 2025 Tickets On Sale Now. ⁠Get yours today⁠!

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343. 3 Rules for Building a Trial-First Personal Injury Practice w/ Brett Turnbull

Thu, 14 Aug 2025 09:00:00 -0000

Most personal injury firms treat trials as a last resort. Brett Turnbull built his entire business around it. And made it profitable. In this episode, Brett reveals the marketing and operational systems driving his national trial practice. He breaks down his three-part framework — money, marketing, and operations — and shows how each part works together to attract better cases, prepare his team, and keep the firm financially strong.

You’ll hear how Brett intentionally builds lawyer and non-lawyer referral networks, why he still invests in paid marketing, and how his intake process uncovers high-value claims like traumatic brain injuries that other firms miss. He also shares how mock trials and focus groups keep his attorneys ready for the few cases that do make it to court.

In this conversation, Brett shares:

How the “Money–Marketing–Operations” model supports a profitable trial practice
The three marketing channels Brett develops for steady, high-quality case flow
Why trial readiness is a marketing advantage in PI
Systems for spotting overlooked injuries like TBIs at intake
Training methods that keep lawyers sharp without risking client outcomes
Proven protocols for handling brain injury cases from intake to verdict

PIMCON 2025 Tickets On Sale Now. Get yours today⁠!

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342. Marketing Budgets Decoded: What to Do with $100K, $1M, and $10M w/ James Helm

Thu, 07 Aug 2025 09:00:00 -0000

As the founder of TopDog Law, James Helm has gone from $5K in monthly lead buys to seven figures a month across paid social, billboards, and more. If you're wondering where your budget should go—at $100K, $1M, or $10M—this is the guy to learn from.

In this conversation, James shares:

The hidden risks of under-spending (or over-hiring)
Why creative is the most overlooked cost center
When lead buying makes sense—and when it’s a trap
The $10M Uber Test that tells you if your brand is working

PIMCON 2025 Tickets On Sale Now. Get yours today⁠!

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341. Litigate Everything: How Blake Swan Built a 6-State Firm with Ruthless Intake and Data Discipline

Thu, 31 Jul 2025 09:00:00 -0000

By litigating 80% of his cases, tracking every KPI that matters, and building an intake team with zero missed calls, Blake Swan has scaled Keller Swan to six states and 37+ staff — without losing control.

In this episode, Blake breaks down the exact systems and decisions that powered his explosive growth. From AI-backed intake to profit-by-pod dashboards, you’ll learn how discipline, data, and strategy drive outsized results.

In this conversation, Eric shares:

Why filing early and often leads to higher-value cases
How to build an intake culture that runs 24/7 — without burnout
The two-minute rule that cut wash rate to nearly zero
How Blake uses dashboards and KPIs to drive accountability firm-wide
Why he expanded into six states — and how he chose which ones

PIMCON 2025 Tickets On Sale Now. Get yours today⁠!

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340. The Trial Method Behind $90M Verdicts (With One Paralegal) w/ Eric Fong

Thu, 24 Jul 2025 09:00:00 -0000

Growth is the goal for many trial attorneys — more cases, more verdicts, more visibility. But where most zig, Eric Fong zags. With just one paralegal and complete commitment to the work, he turned down a $25K offer and won a $91 million verdict — the largest in Washington State history.

Eric doesn’t chase scale. He builds deep focus. That focus comes with a cost — sometimes leaving him physically depleted after trial — but it’s also what makes him one of the most respected courtroom tacticians in the country.

In this conversation, Eric shares:

How he’s built a thriving practice around simplicity and selectivity
The mental and emotional toll of high-stakes litigation — and how he manages it
Why stepping away from the noise can sharpen your edge in trial
And how generosity, rest, and storytelling shape the way he wins

PIMCON 2025 Tickets On Sale Now. ⁠Get yours today⁠!

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339. BONUS: How to Leverage AI and Score More Signed Cases a Webinar Replay w/ Kat Taylor

Mon, 21 Jul 2025 09:00:00 -0000

In this tactical webinar replay, Rankings founder Chris Dreyer is joined by Director of Link Building Kat Taylor to map out exactly how personal injury firms can boost visibility in AI search results using off-site signals. Search is changing—fast. And if your off-site strategy is stuck in 2015, your rankings won’t survive the AI shift.

You’ll learn:

How AI models like ChatGPT and Perplexity are trained (and what they’re prioritizing)
The new SEO “power players” — from Reddit and Wikipedia to Yelp and Wikidata
How to structure your pages and links to earn AI citations
What not to do when optimizing for LLMs—and what to do instead
13 real tactics you can apply today to boost both rankings and AI visibility

UP NEXT: What if you could show up where your competitors can’t? Even without a massive ad budget?

Programmatic advertising automatically puts your message in front of the right people, on the right platforms, at the right time. In this masterclass replay, you’ll learn why it’s the missing link in your digital ad stack—and how to use it to sign more cases.

Chris Dreyer and Brianna Sudbury break down:

How programmatic ads follow high-intent users across streaming platforms, apps, podcasts, and more
Why most PI firms ignore this channel—and how that gives you a major advantage
9 steps to launching your own programmatic campaign without a full media team

When: July 29, 2025Time: 2 PM CST

Save your spot at ⁠rankings.io/webinars⁠

Plus, we’ll open the floor for live Q&A so you can get actionable insights tailored to your firm.

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338. Grow Faster by Spending Less: Inside the Most Efficient PI Firm w/ Michael McCready

Thu, 17 Jul 2025 09:00:00 -0000

Michael McCready builds systems that attract cases. His firm is a high-efficiency legal operation trusted by top advertisers and referral partners across the country. With over 30 years in PI law and a remote B2B setup from Puerto Rico, he’s engineered a firm that elite advertisers trust with their biggest cases. In this episode, Michael shares how he scaled to 100+ staff, automated 200+ client touchpoints, and uses AI to write better closings in his own voice.

You’ll learn:

Why client service—not ad spend—is Michael’s growth engine
How SmartAdvocate and custom GPTs drive consistency across six offices
What B2B lawyering looks like in an age of consolidation
How to maintain trust and transparency with high-volume referral partners

PIMCON 2025 Tickets On Sale Now. ⁠Get yours today⁠!

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337. Zero Staff. No Ads. $1.3M in Year One: Solo PI Success w/ Carlos Dominguez

Thu, 10 Jul 2025 09:00:00 -0000

Forget the big team, big spend, big promises formula. Carlos Dominguez built a million-dollar PI firm in Miami—without a single employee or a dime on ads. How? By breaking every “rule” of modern law firm growth.

This episode challenges what most lawyers think it takes to win. Carlos shares exactly how he turned cold starts and courtroom chops into $1.3M in settlements, why volume firms hand him their leftovers, and the overlooked tactics that are actually working in saturated markets.

What You’ll Learn:

The gritty early days of bootstrapping his solo firm in Miami
How word-of-mouth and personal branding landed his first major wins
Why he refuses to outsource intake—and what that means for referrals
The 50-60 case ceiling every solo should watch for
His vision for going from scrappy to specialized

If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy. Just hit subscribe.

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Get Social! Personal Injury Mastermind (PIM) is on ⁠Instagram⁠ | ⁠YouTube⁠ | ⁠TikTok⁠

336. Pop the Limits: Get to Court Fast & Win Big w/ Andy Citrin

Thu, 03 Jul 2025 09:00:00 -0000

Andy Citrin has built his reputation on urgency, precision, and courtroom pressure. With over 40 years in the game, $600M recovered, and a mock courtroom in-house, Citrin’s not just practicing law—he’s coaching a new generation to dominate it.

In this episode, Andy reveals the W.I.N.S. and T.R.I.A.L. frameworks powering his firm’s rapid-response strategy.

What You’ll Learn:

How filing within 72 hours changes everything
How to turn any client into a 10/10 and build bulletproof cases
The T.R.I.A.L. method that exposes defense vulnerabilities before they’re ready
How Andy built a bonus system around verdicts, not just wins
Why short trials lead to bigger outcomes and happier juries

Hit subscribe if you like what you hear.

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Get Social! Personal Injury Mastermind (PIM) is on ⁠Instagram⁠ | ⁠YouTube⁠ | ⁠TikTok

335. 10K Clients in 10 Years: How to Align Legal Marketing, Tech, and Vision w/ Josh Schmerling

Thu, 26 Jun 2025 09:00:00 -0000

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When you’re chasing a goal as ambitious as helping 10,000 injured clients, you’re bound to hit roadblocks. For Josh Schmerling, that roadblock was demand letters—a process that slowed his firm’s growth and kept his best people stuck in paperwork.

Instead of accepting the bottleneck, Josh did what true innovators do: he built the solution himself. With LawPro.ai, he turned a time-consuming process into a competitive advantage, freeing his team to focus on higher-value work and helping more people.

In this episode, Josh shares his journey from frustration to innovation—and how his path can help you unlock your own firm’s potential. From marketing strategies to AI solutions, he reveals how to spot bottlenecks, invest in the right tools, and think bigger about the future of your practice.

What You’ll Learn:

How to identify and overcome the hidden bottlenecks slowing your growth
Why building your own solutions can give you an edge competitors can’t match
The role of AI in freeing your team—and your time—to focus on clients
How to align your marketing, technology, and vision to hit your biggest goals

If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy. Just hit subscribe.

Get Social! Personal Injury Mastermind (PIM) is on ⁠Instagram⁠ | ⁠YouTube⁠ | ⁠TikTok

334. Law Firm Case Leak: How to Build an Intake Team That Catches Hidden Leads w/ Ben Leader

Thu, 19 Jun 2025 09:00:00 -0000

Most law firms think marketing is the key to growth but often, the real problem is hidden in plain sight. When Ben Leader took the helm at Elrod Pope Law Firm, he discovered that his intake process was costing him cases, revenue, and opportunities. In this episode, Ben shares how he transformed his firm’s intake department into a growth engine tripling case volume and freeing his attorneys to focus on winning.

What You’ll Learn:

Why your marketing might not be failing—you might just have an intake problem you don’t know about.How to uncover hidden intake issues.
Where to invest in intake for the best ROI.
How more calls can double your signed cases.

If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - it's easy. Just hit subscribe.

PIMCON 2025 Tickets On Sale Now. ⁠Get yours today⁠!

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333. BONUS: The 2025 Law Firm Lead Generation Growth Formula Webinar Replay w/ Mike Budny

Tue, 17 Jun 2025 09:00:00 -0000

We surveyed over 250 attorneys across the country to find out what’s really working in PI marketing and where firms are falling short.

In this webinar replay from Rankings.io⁠ you’ll get insights about how budget trends and channel performance to the growing divide between small and large firms. This webinar was packed with real data and real strategies you can act on now.

UP NEXT: AI Optimization for Lawyers: Search Has Changed. Most PI Firms Haven’t.

If your firm doesn’t have a plan to adapt to AI-driven search, it won’t be long before the flow of signed cases dries up.

Date: June 24, 2025

Time: 12 PM - 1 PM CST

WHERE: Rankings.io/Webinars⁠

Plus, we’ll open the floor for live Q&A so you can get actionable insights tailored to your firm.

Get Social! Personal Injury Mastermind (PIM) is on ⁠Instagram⁠ | ⁠YouTube⁠ | ⁠TikTok⁠

332. Unreasonable Success: Why Most Law Firms Plateau and How to Break 8 Figures w/ Michael Mogill

Thu, 12 Jun 2025 09:00:00 -0000

Michael Mogill doesn’t believe in staying comfortable. He builds businesses by pushing past the breaking point—and then raising the bar again.

As founder of Crisp, he’s helped over 1,000 law firms grow by seven figures each. Now, he’s chasing a $100B impact by helping 10,000 firms hit $10M. His secret? Relentless hiring, deep brand building, and setting goals that force transformation. If you’re serious about scaling, this is a blueprint you can’t ignore.

You’ll learn:

Why most firms stall at 7 or 8 figures—and how to break through
How brand can attract not just clients, but elite trial lawyers
The overlooked power of streaming ads (for pennies per view)
What “unreasonable success” actually takes—and why it’s worth it

If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy. Just hit subscribe.

PIMCON 2025 Tickets On Sale Now. ⁠Get yours today⁠!

Get Social! Personal Injury Mastermind (PIM) is on ⁠Instagram⁠ | ⁠YouTube⁠ | ⁠TikTok⁠

331. The Making of a Badass Boutique Law Firm: Relentless Growth and Smart Marketing w/ Danny Daniel

Thu, 05 Jun 2025 09:00:00 -0000

What do you do when you’ve got a dream, no cash, and a 1969 Camaro? If you're Danny Daniel, you sell the car and buy a Yellow Pages ad.

Two decades and a $42 million verdict later, Daniel Stark Law is a 170-person litigation powerhouse—and Danny is still “on the verge.” His relentless drive to optimize systems, tell client stories, and extract full case value powers the firm's evolution from claim-heavy to courtroom-crushing.

This episode of PIM dives deep into growth mindset, branding through story, and leveraging AI and committees to fight commoditization.

If you’re chasing full value—not fast settlements—this one’s for you.

You’ll learn:

Why life impact reviews and story-driven advocacy drive big verdicts
How “On the Verge” became a brand, a mindset, and a podcast
Why BAM (Brand Advantage Monitoring) beats basic attribution
How Danny uses AI and validation to 3X productivity (without risking client care)

If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy. Just hit subscribe.

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Get Social! Personal Injury Mastermind (PIM) is on ⁠Instagram⁠ | ⁠YouTube⁠ | ⁠TikTok⁠

330. Data, Disney, and the Death of a Solo Lawyer: Inside Craig Goldenfarb’s Eight-Figure Firm

Thu, 29 May 2025 08:04:00 -0000

Craig Goldenfarb fired himself as a trial lawyer—and built a multi–eight-figure firm that runs without him.

Craig built Goldlaw Personal Injury Lawyers into a data-fueled, culture-obsessed, eight-figure machine. With a three-tier leadership structure, two CMOs, and a Disney-trained Chief Culture Officer, Craig treats law like a business—and it shows.

In this episode of PIM, Craig reveals how a mindset shift from litigator to CEO unlocked massive growth. We dive into EOS, hiring unicorn leaders, and the exact KPIs he tracks daily.

Want to go from lawyering to leading? Start here.

You’ll learn:

The power of a culture officer (and how Disney inspired his firm’s vibe)
How data revealed slip-and-falls were more profitable than car crashes
The “Desert Island KPIs” every PI CEO should know
How Craig hires, motivates, and builds systems that scale

If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy. Just hit subscribe.

PIMCON 2025 VIP Tickets On Sale Now. Get yours today⁠!

Get Social! Personal Injury Mastermind (PIM) is on Instagram⁠ | ⁠YouTube⁠ | ⁠TikTok

329.BONUS: TV Ads Aren’t Dead—They’re Dominating. Here’s Why. Webinar Replay w/ Sarah Parisi

Tue, 27 May 2025 09:00:00 -0000

Webinar Replay: TV isn’t dying—it’s evolving. In this webinar replay, media buying expert Sarah Parisi reveals how smart law firms are using traditional broadcast to dominate their markets while keeping ad costs low.

UP NEXT: The 2025 Law Firm Lead Generation Growth Formula Webinar

WHEN: Thursday, May 29th from 12:00–1:00 PM CST,

WHERE: ⁠Rankings.io/Webinars⁠

We’re breaking down exclusive research from nearly 300 attorneys and legal professionals so you can:

Discover the top-performing digital marketing channels for law firms
Understand how to navigate budgeting challenges and shifting ad spend
Learn what’s holding firms back—and how to avoid the same mistakes
See how legal marketers are adapting to market changes
Get expert recommendations to future-proof your firm’s marketing

Plus, we’ll open the floor for live Q&A so you can get actionable insights tailored to your firm.

Get Social! Personal Injury Mastermind (PIM) is on ⁠Instagram⁠ | ⁠YouTube⁠ | ⁠TikTok

328. Settle in 60 Days: How Jon Hollan Built Kentucky’s Fastest PI Firm

Thu, 22 May 2025 09:00:00 -0000

Truck crashes, seven-figure verdicts, and 30-day settlements. Meet Jon Hollan. As Managing Partner at Sam Aguiar Injury Lawyers, Jon specializes in catastrophic trucking litigation—and he’s not afraid to go toe-to-toe with giants like FedEx and Amazon.

Jon shares what it takes to win fast and win big. Hear how the firm’s “pod” method slashes case times and why Jon sees litigation as his calling.

If you’re ready to master high-stakes cases and high-efficiency operations, don’t miss this episode.

You’ll learn:

How Jon’s firm routinely settles auto cases in under 60 days
The strategy behind Kentucky’s "Truck Talk" media takeover
Why niche branding (SemiJustice.com) beats broad appeal
How Jon trains young attorneys to deliver seven-figure outcomes
If you like what you hear - we do this every week.
Learn how to build the personal injury law firm of your dreams - it's easy. Just hit subscribe.

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Get Social! Personal Injury Mastermind (PIM) is on ⁠Instagram⁠ | ⁠YouTube⁠ | ⁠TikTok⁠

327. “Get Rude”: Skits, Systems, and Saying No—How Lee Rudin Dominated New Orleans

Thu, 15 May 2025 09:00:00 -0000

Lee Rudin didn’t just leave a defense firm—he left with a vision. Two years later, Rudin Law is a New Orleans mainstay with two offices, 250+ five-star reviews, and an unmistakable brand: Get Rude. But behind the costumes and catchy slogans is a serious strategy: batch content, leverage tech, and never lose sight of the client.

In this episode, Lee shares how going all-in on a brand that fits his personality helped him scale smarter—not just louder. From pro-wrestling sponsorships to a Bobby Boucher skit that earned 80K impressions, it’s clear: he’s not here to blend in.

PIMCON 2025 Tickets On Sale Now. ⁠Get yours today⁠!

We discuss:

How a “spiritual conflict” at his old firm launched Rudin Law
The origin of Get Rude—and why it works on T-shirts, TikTok, and case strategy
Building systems and scaling with nearshore staff and AI (without losing quality)
Why batching content and dressing like Moses gets better ROI than bland holiday posts
The tools Lee swears by for medical summaries, demand letters, and client comms

Lee Rudin is the founder of Rudin Law, a fast-growing New Orleans PI firm known for bold branding and unfiltered authenticity. A former defense attorney with roots in New Jersey and a love for live music, he’s redefining what it means to be “the lawyer next door.”

Rudin Law: ⁠Website ⁠| ⁠Instagram⁠ | ⁠YouTube⁠
Lee Rudin: LinkedIn ⁠

Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.

Personal Injury Mastermind (PIM): ⁠Instagram⁠ | ⁠YouTube⁠ | ⁠TikTok⁠
Rankings: Website⁠, ⁠Instagram⁠, ⁠Twitter⁠
Chris Dreyer: ⁠Website⁠, ⁠Instagram⁠
Newsletters: ⁠The Dreyer Sheet⁠
Books: ⁠Personal Injury Lawyer Marketing: From Good to GOAT⁠; ⁠Niching Up: The Narrower the Market, the Bigger the Prize⁠
Work with Rankings: ⁠Connect⁠

326. Seven Words or Less: The Secret to Billboard Success in 2025 w/ Sarah Parisi

Thu, 08 May 2025 09:00:00 -0000

Seven words or less. That's the golden rule for billboard success according to media expert Sarah Parisi, who returns to Personal Injury Mastermind to reveal why most attorneys waste thousands on ineffective outdoor advertising.

In this tactical episode, Sarah breaks down everything from color psychology to negotiation strategies that separate winning billboard campaigns from expensive failures.

You'll discover:

Why cluttered creative kills your ROI before anyone sees your board
How to secure premium placements without premium prices
The strategic advantage of right-hand reads that most firms miss
Why digital boards rarely deliver the value they promise
Smart attribution tactics beyond generic 800-numbers
Negotiation secrets to outmaneuver competitors for top locations

If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams with us every week. Just hit subscribe/follow.

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⁠Take our survey.⁠

325. Client First. ROI Forever. How Sam Aguiar Turns Service Into Referrals

Thu, 01 May 2025 09:00:00 -0000

What if your billboard made someone’s day—and landed a case? Sam Aguiar doesn’t just run a PI firm. He runs a referral engine powered by over-the-top service and community connection.

In this episode, Sam Aguiar shares how his firm built loyalty for life with bold client care, from mental-health-boosting billboards to 3-person legal pods and a “bigger share guarantee.”

You’ll learn:

How surprise and delight marketing actually drives intake
The 3:1 team structure that keeps clients informed and happy
Why one-time gifts can create lifetime value
How Sam achieves a 6.5-month case timeline without cutting corners

If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy. Just hit subscribe/follow.

PIMCON 2025 Tickets On Sale Now. ⁠Get yours today⁠!

Get Social! Personal Injury Mastermind (PIM) is on ⁠Instagram⁠ | ⁠YouTube⁠ | ⁠TikTok⁠

⁠Take our listener survey.⁠

324. BONUS: Master Law Firm SEO in an AI Era: The Ultimate Guide to Dominating Search in 2025

Mon, 28 Apr 2025 09:10:00 -0000

A webinar replay: The SEO landscape is changing dramatically with the rise of AI search.

In this special webinar replay, Chris Dreyer and Logan Mosby break down how personal injury firms can dominate search in 2025 by mastering both traditional SEO and Generative Engine Optimization (GEO).

Sign up for our next webinar: Dominating Legal TV Ads in the Digital Age

If your firm isn't adapting to AI-powered search, you're already falling behind. In this episode of Personal Injury Mastermind, Rankings.io's Director of SEO Logan Mosby joins Chris to reveal the strategic shifts needed to maintain visibility as users increasingly rely on AI for decision-making. From structured data essentials to review optimization tactics, this comprehensive guide gives you the exact framework to thrive in the new search reality.

Key insights:

How to conduct keyword research for both traditional search and AI engines
Why structured data (schema markup) is now more critical than ever for visibility
The shift from keyword density to writing from firsthand experience
Building authority through third-party sites that AI engines reference
How to optimize video content with dedicated pages and proper schema
Strategic review acquisition to rank for "best attorney" searches
Monitoring and updating content at the right frequency based on practice area
The unexpected importance of Wikipedia and Reddit for AI search visibility

Guest Details

Logan Mosby is the Director of SEO at Rankings.io, where he oversees high-impact strategies for competitive law firms across the country. With over a decade of experience in technical SEO, content strategy, and local search optimization, Logan specializes in data-driven approaches that maximize visibility and revenue.

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

323. Small Markets, Massive Returns: Dominating the Midwest w/ AJ and Ryan Bruning

Thu, 24 Apr 2025 09:00:00 -0000

They sued the NFL Rams, won $24 million, and poured every penny into marketing. Now, the Bruning brothers dominate PI markets that other firms ignore.

In this episode of Personal Injury Mastermind, AJ and Ryan reveal their data-driven strategy for explosive growth in the Midwest.

From custom Salesforce development to AI adoption, this is the story of how two attorneys combined their father's trial expertise with cutting-edge marketing to create a PI powerhouse.

Key insights:

Why the brothers prioritized bottom-of-funnel leads before brand building
Creating a custom Salesforce ecosystem that drives better decisions faster
Implementing a baseball-inspired "WAR" performance metric for attorneys
How they're integrating AI across every aspect of their practice
The spite-driven NFL lawsuit that launched their firm

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Guest Details

AJ and Ryan Bruning are partners at Bruning Law Firm, one of the fastest-growing personal injury firms in the Midwest. After taking over their father's litigation-focused practice, they've transformed it into a data-driven powerhouse by combining trial experience with sophisticated marketing and operations.

Bruning Law Firm: Website | Instagram
Ryan Bruning: LinkedIn
AJ Bruning: LinkedIn

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

322. Grow Your Practice with Mass Torts: A Framework for Single Event Attorneys from MTMP

Thu, 17 Apr 2025 09:00:00 -0000

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When Mike Papantonio realized the mass tort space was dominated by class action attorneys who'd "never taken a deposition" and would "pass out if they walked into a courtroom," he created Mass Torts Made Perfect to transform the industry. In this special episode, we're bringing you insights from the frontlines of MTMP that will help you determine if mass torts should be your next practice area.

Your personal injury practice has already built the foundation for mass tort success. In this episode of Personal Injury Mastermind, we deliver a crash course in mass tort litigation from the experts at MTMP. From leveraging your existing client relationships to understanding the collaborative nature of MDL leadership, these insights will help you navigate the transition from single-event cases to nationwide litigation. If you're considering adding this lucrative practice area but unsure where to start, this episode is your roadmap.

Key insights:

Why your current PI client base is already a gold mine for mass tort opportunities
The critical differences in case management when handling thousands vs. dozens of clients
How to implement a "bucket system" that organizes cases by stage for maximum efficiency
The two non-negotiable elements every mass tort case needs: Product ID and Proof of Injury
Why collaboration (not competition) is the key to success in the mass tort community
How to position yourself for leadership opportunities even as a newcomer to the space
The hottest emerging mass tort opportunities that attorneys should be watching today

Guest Details

Mike Papantonio: Founder of Mass Torts Made Perfect, is a legal titan who has helped secure more than $80 billion in verdicts and settlements.

Sharon Boothe: Vice President of Programs at Mass Torts Made Perfect, overseeing the entire MTMP portfolio including live seminars, monthly webinars, and the MTMP Connect Paralegal College.

Ava Cavaco: Attorney at Nigh Goldenburg Raso & Vaughn specializing in personal injury, medical malpractice, mass torts, and medical device litigation. A former healthcare administrator and first-generation college student from Hawaii, Ava also teaches Torts as an adjunct professor at Mitchell Hamline School of Law.

Alex Parker: Associate Attorney at Flint Cooper representing thousands of individuals harmed by pharmaceutical negligence. Alex brings a diverse background including complex commercial litigation, products liability, and personal injury defense to his mass tort practice.

Ashley Owens: President of the Personal Injury Mastermind Conference (PIMCON), networking expert, and personal branding strategist. Ashley is known for her expertise in connecting professionals and enhancing their networks through her roles as a TV host, speaker, and educator at Temple University.

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

321. Litigation-Level AI (Without the Risk): How Smart Firms Are Getting Ahead Now w/ Lisa Gorshe and Carasusana Wall

Thu, 10 Apr 2025 09:30:00 -0000

PIMCON 2025 Tickets On Sale Now —--> Get yours today!

You’ve got mountains of records, limited bandwidth, and a ticking clock. When the stakes are high in mass tort litigation, even the sharpest teams need an edge.

Lisa Gorshe and Cara Wall have found it.

In this episode of Personal Injury Mastermind, discover how forward-thinking attorneys are using AI not to replace legal judgment—but to sharpen it. From eDiscovery to cross-examination prep, Lisa and Cara reveal how AI is helping mass tort firms scale smarter, move faster, and fight harder for their clients.

They’re not talking about hypotheticals. This is hands-on insight from two litigators testing tools, navigating ethical gray areas, and presenting together at Mass Torts Made Perfect. Whether you're AI-curious or deep into prompt engineering, this episode will change how you think about the tech reshaping the industry.

Key insights:

What happens when your AI assistant knows your case better than your associate?
The one AI feature that helped organize 20,000+ pages—and saved weeks of manual work
Why seasoned trial lawyers are turning to AI for cross-exams (and what they’re not trusting it with)
The surprising metaphor trick that unlocked a powerful opening statement
What happens when you treat AI like a coworker—with a name, role, and attitude
The real reason AI won’t replace lawyers (but will absolutely replace something else)

Guest Details

Lisa Ann Gorshe

Managing Attorney | Johnson // Becker, Lisa brings over 25 years of experience in mass torts and complex litigation. Known for her even-tempered leadership and strategic insight, she’s guided her firm through massive technological shifts with a steady hand and open mind.

Johnson Becker | LinkedIn

Carasusana “Cara” Wall

Partner | Zoll & Kranz, A rising force in PI and mass torts, Cara blends courtroom skill with tech fluency. She’s part of a new generation of lawyers who treat AI like a teammate—and know how to use it to get results.

Zoll & Kranz | LinkedIn

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

320. Trial Ready (Without a War Chest): Virtual Focus Groups Help Small PI Firms Get Max Case Value

Thu, 03 Apr 2025 09:15:00 -0000

When a high-value case walks through your door, you know this could be the catalyst that transforms your practice. But without substantial resources, you're faced with difficult choices: refer the case out for a fraction of its value or risk your entire practice.

Elizabeth Larrick discovered a third option.

In this episode of Personal Injury Mastermind, learn how virtual focus groups provide an innovative solution for small and mid-sized personal injury firms. Elizabeth explains how this approach allows firms to maximize case value without requiring the extensive resources traditionally needed to handle high-value cases.

Key insights:

Virtual focus groups can help firms identify case strengths and weaknesses early in the process
These cost-effective alternatives to traditional focus groups help small firms make strategic decisions about whether to litigate or settle
The approach allows attorneys to identify blind spots before major depositions and expert testimony
Focus groups can be conducted throughout the case timeline - as short as one hour early on, with longer sessions as trial approaches

Guest Details

Elizabeth Larrick works primarily with solo practitioners and small to mid-sized firms, helping them make strategic decisions about high-value cases without requiring the traditional "war chest" that larger firms maintain.

Elizabeth Larrick: LinkedIn, Podcast
Larrick Law Firm: Website

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

319. Starting a Successful PI Practice from Scratch: Joe Volta’s no BS Guide

Thu, 27 Mar 2025 09:00:00 -0000

The systems, strategies, and mindset shifts that transformed Joey from rainmaker to firm founder.

In this episode of Personal Injury Mastermind, Joe Volta returns to share his transformation from employee to owner, the decisions that led to his firm's rapid growth, and why bringing in cases is just the beginning of building a sustainable practice. Whether you're considering your own firm or maximizing your value as an associate, this episode offers candid insights on ownership, operations, and making the right choice for your career.

We discuss:

The moment Joe realized he needed to make a change despite his success as an employee
How Joe built a 20-person team and 700-case inventory in under two years
Balancing pre-litigation and trial work to maximize case values without sacrificing cash flow
The exact intake systems Joe uses to manage leads and maximize conversions
Why the highest-paid trial lawyers don't necessarily need to own firms
How working in North Carolina's contributory negligence system requires different case selection

Guest Details

Joe Volta is the co-founder of Chandler & Volta Law, a personal injury firm handling 700+ cases across North and South Carolina. Known for his social media presence as @HighVoltageLaw, Joe has built a thriving practice through a combination of referral relationships and direct client acquisition while maintaining his focus on family and work-life balance.

Joe Volta: Instagram, LinkedIn
Chandler & Volta Law: Website

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

318. BONUS: Master Law Firm PPC (In Just 10 Steps): Cut Acquisition Costs While Winning Premium Cases

Tue, 25 Mar 2025 09:00:00 -0000

A webinar replay: While most PI firms watch their ad costs skyrocket without results, the top 1% are acquiring premium cases at a fraction of the cost. In this exclusive episode, Rankings.io's Director of Paid Ads Brianna Sudbury reveals the proprietary PPC framework that's helping elite firms dominate the most expensive keywords in legal advertising while maintaining control of their acquisition costs.

Sign up for the next webinar THIS Thursday, March 29, 2025

Mastering SEO in the AI Era: The Must-Do Strategies to Drive Traffic

In this episode of Personal Injury Mastermind, Chris and Brianna deliver an expert session in transforming Google Ads from a necessary expense into your firm's most predictable case acquisition channel. With a decade of performance data across the nation's most competitive markets, they reveal what actually works in 2025 – not what worked two years ago. If your PPC campaigns aren't delivering consistent ROI, this episode will completely transform your approach to digital advertising.

We discuss:

Why your landing page is killing conversions (and the Morgan & Morgan template that's crushing it)
The offline conversion tracking hack that Google representatives never tell you about
How to legally spy on competitor campaigns and steal their best-performing keywords
The retargeting loophole that sidesteps Google's PI restrictions
Why most firms waste 40% of their ad spend on keywords that never convert

Guest Details

Brianna Sudbury is the Director of Paid Ads at Rankings.io, where she leads client paid ad strategy, analytics, and high-performing campaigns across multiple platforms. With over a decade of experience in digital marketing, Brianna has driven impactful results for brands across multiple verticals.

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

317. The Secret to Getting 200 Cases in Your First 6 Months and The Referral Strategy That Beats Advertising w/ Travis Meltzer

Thu, 20 Mar 2025 09:00:00 -0000

What if the secret to building a seven-figure practice isn't spending millions on ads but becoming the go-to regional referral partner for out-of-state powerhouses?

When Travis Meltzer left insurance defense to launch Valley Injury Law, he had zero clients, zero funding, and nothing but a laptop. Within six months, he had 200 cases. His secret? Not a massive ad budget, but a revolutionary approach to becoming the go-to regional referral partner for powerhouse firms.

We discuss:

The unexpected strategy that brought 200 cases in just six months
How cold outreach created a "first call" status with major out-of-state firms
A counterintuitive approach to case management that clients love
The digital tool that's transforming how small firms acquire cases
Why hiring decisions make or break a firm's growth trajectory
Finding the sweet spot between local identity and regional reach

Guest Details

Travis Meltzer is the founder of Valley Injury Law in Arizona, a firm he built from zero to a seven-figure practice in just two years. A former insurance defense attorney, Travis has created a unique regional referral network model that's allowed him to compete without massive advertising spend.

Travis Meltzer: LinkedIn
Travis Meltzer: Website, Instagram

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize

Work with Rankings: Connect

316. Outperforming Giants: How Lem Garcia's Small Firm Uses Systems to Beat Big Competitors

Thu, 13 Mar 2025 09:00:00 -0000

Small firms can thrive against bigger competition without matching their manpower.

In this episode of Personal Injury Mastermind, Lem Garcia shares how he developed strategic workflows and documentation that increased case velocity while ensuring consistent quality. From his comprehensive case handling manual to specialized team roles, learn how the right systems can transform your practice without requiring an army of staff. If you're ready to compete with industry giants without expanding your headcount, this episode provides the strategic framework you need.

We discuss:

The wake-up call that changed Lem's entire approach to managing his practice
A single document that took months to create but transformed Lem's entire business
The surprising hiring philosophy that beats technical skill every time
The exact moment when clients are most likely to become your best marketers
The real reason most small firms struggle to match big firm results (it's not what you think)

Guest Details

Lem Garcia is the founder of Lem Garcia Law, a personal injury firm that has developed innovative systems to compete with much larger practices. By focusing on efficiency and client service rather than staff size, Lem's firm has been able to outperform competitors with significantly larger resources.

Lem Garcia: LinkedIn
Lem Garcia Law: Website, Instagram

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

315. ‘The Usain Bolt of Law School': 0-50 Staff in Record Time w/ Dennis Carrion

Thu, 06 Mar 2025 10:00:00 -0000

What if you could compress a decade of law firm growth into just five years?

When "The Usain Bolt of Law School" Dennis Carrion opened his firm, he landed a $200K settlement in just 30 days. Five years later, he's built a 50-person team without ever working for another lawyer. In this episode, Dennis reveals the unconventional methods behind his meteoric rise and shows how breaking from tradition created extraordinary results.

If you're tired of the traditional path and ready to accelerate your firm's growth dramatically, this episode provides the high-velocity roadmap you won't find anywhere else.

We discuss:

The unexpected case that changed everything in his first 30 days
His unconventional approach to building a team across borders
The gaming platform that transformed how his law firm operates
The surprising ROI calculation that defies conventional marketing wisdom
The counterintuitive decision to shrink his territorial focus

Guest Details

Dennis Carrion earned the nickname "The Usain Bolt of Law School" by completing his degree with a near-perfect GPA in just two years—including passing the bar and getting admitted. With previous success in real estate, mortgage brokerage, and building a global photo booth manufacturing business, Dennis applied his entrepreneurial velocity to law, launching his firm immediately after admission without ever working for another attorney. In just over 5 years, he built a 50-person operation spanning multiple countries while focusing on the New York and New Jersey markets.

Dennis Carrion: LinkedIn
The Carrion Firm: Website, Instagram

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

314: Why Traditional Media Still Belongs in Your Legal Marketing Mix - TV Exec + Multi-State Personal Injury Firm Owner, Michael DiPasquale's Success Story

Thu, 27 Feb 2025 10:00:00 -0000

When most PI firms are going all-in on digital and legal SEO, Michael DiPasquale is leveraging his insider knowledge of traditional media to reduce case acquisition costs and drive law firm growth. In this episode, a former TV network executive reveals why marketing for attorneys should include the fundamentals of TV, radio, and outdoor to deliver consistent results while others chase "exotic" marketing tactics that fail to convert.

Master legal marketing strategies that drive law firm growth. Get Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT.

In this episode of Personal Injury Mastermind, Michael DiPasquale shares his unique journey from TV station operations to running a successful personal injury practice across multiple states. With rare insider knowledge from running a 40-station broadcast network, Michael reveals how he leverages TV economics to negotiate better media buys and achieve lower case acquisition costs than competitors. He explains why combining traditional media with digital marketing has been his winning formula for law firm growth, why he's targeting secondary markets that others overlook, and the strategic thinking behind his recent rebrand.

We discuss:

Why focusing on marketing "blocking and tackling" fundamentals for attorneys outperforms exotic tactics
How understanding TV station economics creates an advantage in media buying and case acquisition
The strategic approach to law firm growth by expanding into secondary markets instead of major metros
Balancing traditional media with digital marketing and legal SEO for optimal results
Michael's counterintuitive all-trial attorney model and why it works for his firm
How his recent rebrand from DePasquale and Moore to DM Injury Law is performing
Recruiting strategies that help attract top legal talent in competitive markets
Leadership lessons learned while scaling from solo practitioner to 60+ attorneys

Guest Details

Michael DiPasquale is the founder of DM Injury Law (formerly DiPasquale & Moore), operating across multiple states with over 60 attorneys. His background running a 40-station broadcast network gives him unique insight into media buying and marketing strategy that few attorneys possess.

Michael DiPasquale: LinkedIn
DM Injury Law: Website, Instagram

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

Additional Episodes You Might Enjoy

313. The Complete Guide to TV Advertising for Law Firms: A Media Buyer's Inside Look at What Actually Works

Fri, 21 Feb 2025 02:28:00 -0000

This comprehensive guide to legal TV ads breaks down exactly how top firms dominate their markets through broadcast television. From the science of media buying to performance tracking, Sarah reveals the strategies that turn TV campaigns into case-generating machines. As streaming reshapes how people watch, she shows why broadcast television remains essential for personal injury law firms and shares the tactics that maximize ROI.

Master legal marketing strategies that drive law firm growth. Get Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT.

In this episode of Personal Injury Mastermind, Rankings VP of Media Sarah Parisi delivers the definitive guide to TV advertising for law firms - covering everything from rate negotiation to creative strategy. If you've ever wondered about the real cost of TV advertising, how to measure performance, or what makes campaigns succeed, this is your masterclass in traditional media.

We discuss:

Why daytime direct response ads deliver the highest ROI for law firms
How to negotiate TV rates effectively (and what CPM should be your target)
Strategic scheduling: optimal frequency and time slots for maximum impact
The real cost of market entry in major DMAs
Performance tracking systems that prove TV campaign effectiveness
Creative strategies that build memorable brands
Managing exclusivity and competitive separation in crowded markets
When to avoid remnant inventory and why it can hurt your brand

Guest Details

Sarah Parisi is the VP of Media at Rankings.io, bringing 15 years of media buying expertise to help law firms build lasting brands. Her experience spans traditional and digital media, with a focus on data-driven campaign optimization for maximum ROI.

Sarah Parisi: LinkedIn

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

Time Stamps

00:00 Intro

01:30 Why TV Still Dominates Legal Marketing

08:00 Getting Better TV Rates: Insider Negotiation Tactics

14:00 Protecting Your Ad Investment: Make Goods & Placement Strategy

18:30 Competing Against Big Law Firms in Major Markets

22:50 Creating TV Ads That Generate Cases

33:30 Maximizing Super Bowl & Seasonal TV Opportunities

38:47 Winning with the Right Commercial Length & Testing

42:30 Measuring Real ROI: From TV Spots to Signed Cases

48:44 Next Steps for Law Firm TV Success

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312. Law Firm Management Mastery: How Stepping Away from Cases Built a 275-Person Firm

Thu, 13 Feb 2025 10:00:00 -0000

Anthony Lopez transformed Your Insurance Attorney from a 70-person practice into a 275-employee powerhouse by making one pivotal decision: stepping away from the courtroom to focus entirely on law firm management.

In this episode of Personal Injury Mastermind (PIM), Lopez reveals how treating a law firm like a business unlocked unprecedented growth. His innovative approach to legal marketing sets him apart - while other firms outsource, he built an in-house team that monitors weather patterns to target property damage claims in real-time.

Master legal marketing strategies that drive law firm growth. Get Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT.

Rather than following traditional law firm business development models, Lopez pioneered a different path. He trains lawyers from scratch instead of poaching talent, turns HR from a cost center into a revenue driver, and tracks case acquisition costs with scientific precision. His Salesforce dashboard measures every metric that matters, from settlement timelines to marketing ROI.

The debate between branding and direct response marketing takes center stage as Lopez shares how organic case flow proves brand building pays off. By tracking both marketing-driven and organic leads, he demonstrates why branding matters even when ROI is hard to measure.

We discuss:

The pivotal moment that changed his firm's trajectory
Why you can't excel as both a trial lawyer and CEO
How replacing himself in the courtroom accelerated growth
Building a C-suite that drives profitability
Tracking real-time metrics that matter for scaling
Converting overhead departments into revenue generators

Time Stamps

00:00 Intro

00:03 Building a Law Firm Like a Business

02:04 Law Firm Management: Turning Cost Centers into Revenue Drivers

03:33 In-House Legal Marketing Innovation: Real-Time Weather Targeting

07:37 Branding vs. Direct Acquisition in Law

08:01 Marketing Strategy: Balancing Brand Building vs Direct Response

12:17 Law Firm Business Development: Growing Your Own Talent Pipeline

15:49 Trial Expertise: Leveraging Board Certification for Growth

18:31 Property Damage Law: Building a Nationwide Practice

23:32 Entrepreneurial Journey: From Travel Business to Law Firm Empire

26:12 Law Firm Branding: Building Your Insurance Attorney

27:57 From Pilot to Success: The Value of Stepping BackManaging cash flow and acquisition costs at scale

Guest Details

Anthony Lopez is the founder of Your Insurance Attorney, handling first-party insurance claims nationwide with offices in Florida, Georgia, North Carolina, Colorado, and California. His innovative approach to law firm management has helped build one of the fastest-growing insurance litigation practices in the country.

Anthony Lopez: LinkedIn
Your Insurance Attorney: Website, Instagram

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

311. Auto Product Liability: The Blue Ocean of Personal Injury w/ Julian Gomez

Thu, 06 Feb 2025 10:00:00 -0000

In an industry where firms fight over the same cases, Julian Gomez has carved out his blue ocean in auto product liability. Julian's method is surprisingly simple: specialize deeply, share knowledge freely, and let expertise create opportunities.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.

In this episode of Personal Injury Mastermind, discover how understanding which cases truly matter can transform your practice from local player to national authority.

We discuss:

How to become THE name in your blue ocean
The most common auto defects hiding in standard accident cases
Key product liability indicators that signal major settlement potential
A strategic framework for evaluating auto product cases
Building authority through relationship marketing over advertising
Creating work-life integration while handling complex litigation

Guest Details

Julian Gomez is a nationally recognized auto product liability attorney who pioneered litigation strategies in catastrophic defect cases. After clerking at the Fifth Circuit and working the first Ford Explorer Firestone case, he built a nationwide practice focused almost exclusively on auto product litigation.

Julian Gomez: LinkedIn
The Julian C. Gomez Law Firm: Website, Instagram

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

Additional Episodes You Might Enjoy

310. PIMCON Returns: 3 Talks That Changed PI (And How to Give the Next One)

Thu, 30 Jan 2025 10:00:00 -0000

Want to share the stage with personal injury law's biggest names? As PIMCON returns to Scottsdale this October, we're reserving one speaker spot for our community.

Will YOU be the next PIMCON Speaker? CLICK HERE TO APPLY

In this special PIMCON showcase, three industry leaders share strategies their firms have already implemented with remarkable results. Amanda Demanda reveals how narrowing her firm's focus led to bigger cases and an unforgettable brand. Bob Simon demonstrates why focusing only on what you love (and building the right team around you) creates unstoppable momentum. Dave Thomas shares how Law Tigers turned authentic community involvement into a marketing powerhouse, generating 35% of their cases through grassroots efforts across 33 states.

We discuss:

Implementing PIMCON insights in real firms
Transforming marketing from expense to asset
Building systems that scale without losing soul
Creating genuine community connections that drive revenue
Measuring and tracking unconventional marketing ROI

Guest Details

Amanda Demanda: The brand-building strategist redefining what's possible in PI

Bob Simon: Trial attorney turned referral network master

Dave Thomas: Community engagement pioneer behind Law Tigers' nationwide success

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

Time Stamps

00:00 Intro

00:17 Call for Community Speakers

01:00 Amanda Demanda: From Big Tobacco to Building an Unforgettable PI Brand

01:33 Aligning With Your Target Audience

04:35 Making Your Message Pop

08:00 The Power of Bold Branding Choices

11:59 [Transition to Bob Simon]

12:03 Why Personal Relationships Beat VC-Backed Marketing

13:21 The Immigration Lawyer's Million-Dollar Referral Strategy

19:15 Building Your Referral Network

20:25 The Freedom of Focusing on What You Love

20:53 [Transition to Dave Thomas]

21:03 Stop Making Your Firm the Hero

22:14 The Law Tigers Community-First Approach

24:44 Real Community Leadership

26:06 Tracking What Matters

27:03 The Numbers Don't Lie: Grassroots Marketing Results

29:08 The Grassroots Marketing Pyramid

30:06 Closing Call for PIMCON Speakers

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309. Joe Fried Reveals: The Truth About B2B vs B2C in Trucking Law (Replay)

Thu, 23 Jan 2025 10:00:00 -0000

Trucking litigation is one of the most sought-after practice areas in personal injury law. As the pioneer who helped establish board certification in truck accident law, Joe Fried reveals how he transformed a non-existent specialty into an elite practice area.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.

Before Joe Fried, trucking litigation wasn't a recognized specialty. There were no billboards, no dedicated attorneys, and no community of experts. In this episode of Personal Injury Mastermind, the father of trucking litigation shares how total commitment to mastery built an entirely new field of law. From establishing board certification to uncovering $150M policies others missed, Joe's journey shows how hyper-specialization can create unprecedented opportunities in personal injury law.

We discuss:

How Joe created and defined trucking litigation as a specialty
Why choosing between B2B and B2C marketing defines your practice trajectory
Critical evidence preservation tactics that separate experts from generalists
The future of trucking litigation: telematics, Amazon logistics, and emerging sub-specialties
Building a nationwide referral network by demonstrating genuine expertise
When to handle a trucking case yourself vs bringing in specialized counsel
Real examples of uncovering massive policies others missed

Guest Details

Joe Fried pioneered trucking litigation as a specialty practice area and co-founded the Academy of Truck Accident Attorneys. He helped establish the first-ever board certification in truck accident law approved by the American Bar Association and has handled cases in over 40 states.

Joe Fried: LinkedIn
Fried Goldberg: Website, LinkedIn

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

308. Local Events to Million-Dollar Cases: How She Built a PI Practice Without Ads w/ Laura Ramos James

Thu, 16 Jan 2025 10:00:00 -0000

When a childhood dog attack left her scarred, Laura Ramos James learned firsthand what it means to be an injury victim. Today, she reveals how authentic community engagement built her thriving practice, and why staying true to your purpose creates sustainable growth.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.

From grassroots marketing to scaling with purpose, Laura shares how genuine community connections generate high-value cases without traditional advertising spend. Whether you're starting your firm or looking to scale authentically, this episode reveals proven strategies for sustainable growth.

We discuss:

Landing a multi-million dollar case months after opening her firm
Building a dream team through intentional hiring and culture
Leveraging attorney associations for referrals and growth
Serving underrepresented communities while scaling a successful practice
Why authentic marketing beats forced networking every time

Guest Details

Laura Ramos James is the Founder of Ramos James Law, a recognized Texas personal injury firm. Named a "Changemaker" by Austin Woman Magazine and one of Austin's #1 Personal Injury Attorneys since 2022, she's known for advocating for disadvantaged communities while building a thriving practice.

Laura Ramos James: LinkedIn, Instagram
Ramos James Law: Website

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize

Work with Rankings: Connect

Time Stamps

00:00 Intro

05:02 Building the Dream Team Through Trial and Error

06:33 Personal Journey into Personal Injury Law

09:10 Marketing Break: Personal Injury Lawyer Marketing Book

10:14 Community Engagement & Authentic Marketing

12:57 Leveraging Attorney Networks & Professional Associations

15:09 Creating Impact in Underserved Communities

16:27 Daily Practices for Success & Closing Thoughts

307. Don Worley: How Monthly Case Updates Turned 2,000 Cases into 40,000 Without Traditional Marketing

Thu, 09 Jan 2025 10:00:00 -0000

You're a powerhouse in the courtroom, but does anyone beyond your county know it? In this episode of Personal Injury Mastermind, Don Worley reveals how being transparent with referral partners helped him scale from 2,000 to 40,000 cases without traditional marketing.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.

Don Worley runs one of the nation's largest mass tort practices, with over 400 law firms sending him cases. But he's never bought a TV ad or danced on TikTok. Instead, he built his empire through radical transparency - sending monthly case updates that most firms are too afraid to share. In this episode, Don explains why letting go of ego and embracing accountability has been the key to his success.

We discuss:

Why great trial lawyers often struggle with self-promotion
How monthly case updates transformed referral relationships
The entertainment factor: Making lawyer events actually fun
Leveraging comedy background for courtroom adaptability
Why you should choose between being an advertising firm or a handling firm
Smart strategies for entering mass torts without losing money
When to wait for Daubert before investing in mass torts
The real reason Wall Street's interest in mass torts has cooled

Guest Details

Don Worley built a nationwide mass tort practice handling over 40,000 cases through referral partnerships. His stand-up comedy background and commitment to transparency helped him create one of the most successful referral networks in the industry.

Don Worley: LinkedIn,
McDonald Worly: Website, Instagram, Facebook,

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

Time Stamps

00:00 Intro

00:29 The marketing lawyer vs trial lawyer divide

01:17 Don's unique approach to growth

02:14 Relationship building through entertainment

04:08 Comedy background and courtroom skills

07:03 Building a referral network of 400+ firms

08:24 Mass torts: Investment strategies and pitfalls

13:43 Keys to sustainable growth in personal injury

15:30 The power of transparency

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306. Speed + Tech: How Kurtz Riley Built an Explosive PI Firm in 12 Months

Thu, 02 Jan 2025 10:00:00 -0000

When most firms talk about speed or technology, they focus on one or the other. But as Brian Riley reveals, the real breakthrough comes from their intersection. In this episode of Personal Injury Mastermind, Brian shows how Kurtz Riley transformed these buzzwords into tangible competitive advantages. From three-click complaint filing to aggressive pre-litigation strategies, learn how they've built systems where velocity and technology amplify each other.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.

In just 12 months, Kurtz Riley has proven that explosive growth isn't about working harder – it's about building smarter systems. As a follow-up to our conversation with Austin Kurtz, Brian Riley reveals how they've weaponized the combination of speed and technology to turn their startup into a powerhouse.

We discuss:

How Kurtz Riley automated their complaint filing process down to three clicks
The exact KPIs they use to measure prelitigation performance
Why time-on-desk metrics matter and how to improve them
Building financial forecasting systems for rapid growth
Using AI and client portals to streamline case management
How their litigation-ready approach influences insurance negotiations
The critical metrics that drive their prelitigation department

Guest Details

Brian Riley is the co-founder of Kurtz Riley, bringing hands-on experience from running Morgan & Morgan's Arizona office. Under his leadership, KurtzReilly has built one of the fastest-growing personal injury practices in Arizona by combining aggressive litigation with cutting-edge technology.

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

Time Stamps

00:00 Intro

01:00 How Kurtz Riley automates complaint filing

03:09 Brian's personal connection to law through his father's case

04:16 The 14-year case that inspired his legal career

04:37 Path to success: From law school to Morgan & Morgan

06:07 Division of roles at Kurtz Riley

07:11 Pre-litigation KPIs and department oversight

08:19 Average fee goals and firm metrics

09:23 Understanding average fees in Arizona

11:31 The story behind Kurtz Riley's branding

13:23 Financial management and forecasting

15:16 Game-changing tech: Client experience through Quilia app

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305. Is Your Firm Bleeding Marketing Dollars? A Legal Marketing Auditor Tells All

Tue, 31 Dec 2024 10:00:00 -0000

When every expert is trying to sell you something, how do you really know what your firm needs - or what you're wasting money on? In this episode of Personal Injury Mastermind, John Schroeder, owner of DeFacto Digital Consulting, reveals what he's learned from auditing PI firms spending anywhere from $5K to $100K monthly on marketing. From intake gaps to SEO failures, John shares the brutal truth about where most firms are hemorrhaging money without even knowing it.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.

As founder of DeFacto Digital Consulting, John built his business on a radical premise: providing unvarnished, data-driven analysis of law firms' marketing performance.. In this candid conversation, he reveals the common blind spots he finds when analyzing firms across the country - and why most firms don't discover these issues until they're "$50K in the hole." If you're investing in marketing but unsure about the real ROI, this episode gives you the framework to evaluate what's actually working.

We discuss:

Why 90% of intake processes are substandard (and bleeding cases)
The real reason most SEO campaigns fail (it's not what agencies tell you)
How Google Ads managers are losing control (and your money)
The exact metrics John uses to audit marketing performance
How to know if your marketing agency is actually delivering results
Why most firms discover problems $50K too late

Guest Details

John Schroeder is the owner of DeFacto Digital Consulting, specializing in unbiased audits of law firms' digital marketing performance. After years in legal lead generation and agency work, John founded DeFacto to help firms get honest, objective analysis of their marketing effectiveness without trying to sell additional services.

John Schroeder: LinkedIn, Instagram
DeFacto Digital Consulting: Website, Instagram

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

Time Stamps

00:00 Intro

00:51 The Truth About Legal Marketing Audits

02:07 What Actually Drives PI Cases Today

03:17 Evaluating Intake Performance

04:58 Common SEO Mistakes and Solutions

08:10 Google Ads: Manual Control vs Automation

10:11 In-House vs Third-Party Intake Teams

12:21 Origins of DeFacto Digital

13:45 The Audit Process Explained

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304. Quality Over Quantity: The New Economics of Case Acquisition

Fri, 27 Dec 2024 10:00:00 -0000

When 460,000+ law firms compete for attention, casting a wide net is no longer enough. In this episode of Personal Injury Mastermind, we explore how AI and innovative business models are reshaping case acquisition. From precision targeting to owning distribution channels, discover how forward-thinking firms land premium cases by fishing with a spear instead of a net.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.

We discuss:

How FirmPilot's AI platform uses psychographic data to target ideal clients
Why vanity metrics like organic traffic matter less than qualified leads
The real metrics that determine Google Ads placement and cost
How Top Class Actions built a 1.5M monthly visitor platform
The economics of commercial vehicle cases and mass torts
Why traditional case acquisition methods are becoming obsolete
Using data feedback loops to optimize marketing spend

Guest Details

Jake Soffer is the founder and CEO of FirmPilot, an AI-powered marketing platform helping law firms target premium cases. With a background in computer engineering and natural language processing, Jake is revolutionizing how firms approach digital marketing.

Jake Soffer: LinkedIn
Firm Pilotl: Website

Scott Hardy is the founder of Top Class Actions and Leagify Law Firm. Through his innovative approach to case acquisition and Arizona's new rules allowing non-lawyer ownership, Scott has built a platform that attracts 1.5 million potential clients monthly.

Scott Hardy: LinkedIn
Top Class Actions: Website, Legal Fi Website

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

Time Stamps

00:00 Intro

00:43 Meet Jake Soffer & FirmPilot

03:22 The Evolution of Legal Marketing

07:06 AI Marketing Capabilities

10:30 Scott Hardy & Top Class Actions

12:14 Commercial Vehicle Cases

14:59 Forward Integration Strategy

18:36 Closing Thoughts

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303. Depth Over Scale: How Bill Umansky Built a Thriving Practice by Leading Differently

Thu, 26 Dec 2024 10:00:00 -0000

After decades of success, Bill Umansky realized something was missing in how he ran his firm. In this episode of Personal Injury Mastermind, Bill reveals why he transformed his leadership style to focus on deeper relationships over pure growth numbers. From having lunch with entry-level staff to maintaining genuine connections with former employees, his approach challenges everything we think we know about scaling a law firm. Whether you're running a growing practice or building your team, this episode shows why authentic leadership might be your most powerful asset.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.

We discuss:

Why focusing on relationship depth matters more than pure numerical growth
How stepping away from practicing law led to better firm leadership
The transformative impact of finally hiring a CFO after 28 years
Building authentic connections with remote and overseas team members
Strategies for maintaining positive relationships with departing employees
Why intentional leadership requires connecting with all levels of staff
The importance of starting relationship-building from day one of employment

Guest Details

Bill "The Lawman" Umansky has built one of Orlando's most respected law firms by focusing on authentic leadership and deep relationships. His innovative approach to firm culture and management has created lasting connections with both current and former team members.

Bill Umansky: LinkedIn, Book, Instagram
Umansky Law Firm:Website,YouTube, Podcast, TikTok
Podcast: Lawmans Lounge

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

Time Stamps

00:00 Intro

00:53 Growth through depth, not just numbers

01:37 From practicing attorney to firm leader

02:30 The game-changing CFO hire

05:29 Rainmaking and networking evolution

09:00 Business development strategy

14:17 Success with former employees 17:02 Building authentic team connections

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302. Toolkit: The Uber of Legal Funding: Breaking Predatory Lending's Grip on PI Cases

Tue, 24 Dec 2024 10:00:00 -0000

When a $5,000 advance requires a $40,000 payback, something's broken in legal funding. Banks and credit card companies have been slamming injured clients with compounding interest rates for decades – until one former PI attorney decided to break the system with a tech-driven marketplace solution.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.

In this episode of Personal Injury Mastermind, former attorney and CEO of ClaimAngel, Jeremy Alters reveals how a transparent marketplace is forcing traditional funders to compete on rates and speed. From capped interest rates to one-touch funding, discover how technology is dragging a shadowy industry into the sunlight.

We discuss:

Why traditional litigation funding often makes cases impossible to settle
How a tech-driven marketplace caps interest at 27.8% (lower than credit cards)
The real reason many firms stick with predatory lenders (it's not just the sports tickets)
Why meeting your fiduciary duty requires shopping multiple funding sources
How automated one-touch funding is processing claims in hours instead of weeks
The future of litigation funding and why transparency is winning

Guest Details

Jeremy Alters spent 23 years practicing personal injury law before becoming CEO of ClaimAngel, where he's pioneering fair funding practices through marketplace technology. Under his leadership, the platform has funded over 4,000 cases totaling more than $25 million, while maintaining the industry's lowest interest rates.

Jeremy Alters: LinkedIn
Claim Angel: Website

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

Time Stamps

00:00 Intro

02:08 The State of Legal Funding

04:30 How Non-Recourse Funding Works

08:15 Inside the Marketplace

11:45 Why Firms Resist Change

13:30 Building Network Effects

14:39 Industry Pushback: "You're Ruining the Industry"

15:30 Closing Thoughts: The Future of Fair Funding

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Bonus - 301. Early Settlement Planning + Expert Lien Resolution = Happier Clients (and Better Reviews)

Fri, 20 Dec 2024 10:00:00 -0000

Most PI firms handle settlement planning and lien resolution in-house, creating bottlenecks and frustration at the most critical stage of client experience. In this episode of Personal Injury Mastermind, Jason Lazarus and Brian Adair reveal why specialized expertise in these areas doesn't just save time and money - it transforms client satisfaction and drives better reviews.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.

We discuss:

Why the final settlement experience makes or breaks client reviews
How early settlement planning prevents common client care disasters
The hidden costs of in-house lien resolution (like time spent on Medicare hold)
Using expert partners to provide concierge-level client care
Turning post-settlement work from a cost center into a growth driver
Why specialized settlement knowledge prevents malpractice risks

Guest Details

Jason Lazarus is the CEO of Synergy Settlement Services, bringing insider expertise to lien resolution and settlement planning.

Jason Lazarus: LinkedIn, Website
Synergy Settlement Services: Website
Book: The Art of Settlement

Brian Adair is the founder of Adair Financial Group, specializing in comprehensive settlement planning and client care solutions.

Brian Adair: LinkedIn
Adair Financial Group: Website

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

Time Stamps

00:00 Intro

01:01 Dan's journey from trial attorney to business operations

02:07 Evolution of Morgan & Morgan's Purple Cow Committee

04:54 Building an elite referral operation

08:00 The "nuclear plan" for referral conversion

10:07 Why they refer out turndown cases

13:37 Tracking metrics and maintaining quality

16:22 Sports partnerships and marketing innovation 1

9:16 Leveraging partnerships beyond sponsorships

21:31 Community involvement and disaster response

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300th Episode Special: The Gift of Dan Morgan’s Keynote Speech, Live from PIMCON

Thu, 19 Dec 2024 10:00:00 -0000

In this landmark 300th episode of Personal Injury Mastermind, Dan Morgan reveals how Morgan & Morgan transformed their referral operations from a legal pad system into a $63 million revenue engine. From outbound referral optimization to groundbreaking sports partnerships, Dan shares the exact strategies that helped build one of the most recognizable law firm brands in America.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.

When Dan took over Morgan & Morgan's referral operations in 2020, they were generating $15 million in referral revenue. Today, they're on track for $63 million, with projections of hitting nine figures next year. He explains how in this special keynote talk from PIMCON. Dan breaks down the systems and strategies that drove this explosive growth, including how they're converting 85% of rear-end accident referrals through their "nuclear plan" and why they're sending turndown cases to partner firms.

We discuss:

How Morgan & Morgan increased referral conversion rates from 18% to 38% with one simple change
Why they're getting 7-figure settlements on cases they initially turned down
The exact formula they use to evaluate marketing spend and determine budgets
Their "bullets before bombs" testing strategy for new marketing channels
How they're leveraging sports partnerships with UFC, WWE, and others to drive record call volume
The sweepstakes strategy that's helping them track marketing attribution
Why investing in local community presence delivers consistent ROI

Guest Details

Dan Morgan serves as head of partnerships and referral operations at Morgan & Morgan, one of America's largest personal injury law firms. Under his leadership, the firm has pioneered innovative marketing strategies and built a nationwide referral network handling over 100,000 case referrals annually.

Dan Morgan: LinkedIn, Instagram
Morgan and Morgan: Website, LinkedIn, TikTok

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

Time Stamps

00:00 Intro

01:01 Dan's journey from trial attorney to business operations

02:07 Evolution of Morgan & Morgan's Purple Cow Committee

04:54 Building an elite referral operation

08:00 The "nuclear plan" for referral conversion

10:07 Why they refer out turndown cases

13:37 Tracking metrics and maintaining quality

16:22 Sports partnerships and marketing innovation 1

9:16 Leveraging partnerships beyond sponsorships

21:31 Community involvement and disaster response

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299. Toolkit: Turn Rejected Cases to Revenue; Tap into Your New National Network

Tue, 17 Dec 2024 10:00:00 -0000

Stop letting valuable cases walk out the door. In this episode of Personal Injury Mastermind, Matt Thelen reveals how modern referral networks are transforming case sharing and creating new revenue streams for forward-thinking firms. From automated case distribution to nationwide partnerships, discover how technology is eliminating the inefficiencies that have plagued referral management for decades.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.

We discuss:

Why traditional referral networks leave money on the table
How automated "waterfall" distribution gets cases to the right attorneys faster
Building merit-based partnerships beyond your immediate network
Digital tracking systems that eliminate referral management headaches
Integrating referral management with your existing case management software
Strategies for monetizing out-of-jurisdiction and practice area cases

Guest Details

Matt Thelen holds a joint JD/MBA and has taken a startup through an IPO on the New York Stock Exchange. Now he's applying that same efficiency-focused mindset to solve one of the legal industry's biggest headaches - referral management.

Matt Thelen: LinkedIn
Attorney Share: Website, LinkedIn, Instagram

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

Time Stamps

00:00 Intro

00:51 Breaking away from old-school referral networks

02:27 The three major pain points in case sharing

05:27 From IPO to legal tech innovation

07:07 Automating case distribution with waterfalls

09:14 Integration with case management platforms

10:30 Building nationwide network effects

14:31 Future-proofing your practice through diversification

15:00 Simple pricing for maximum value

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Bonus — 298. Scaling Culture: How to Build Teams That Stick & Systems That Scale; A Collaboration with Be that Lawyer w/ Steve Fretzin

Mon, 16 Dec 2024 10:00:00 -0000

"When I started LawHer, only 18% of law firm partners were women. Just 3 years later, it's 22% - and that's just the beginning." - Sonya Palmer. Listen to LawHer here.

From intake mastery to AI implementation, Rankings.io's VP of Operations Sonya Palmer shares the systems and strategies that actually move the needle in 2024. If you're looking to scale your firm while building a culture that attracts top talent, don't miss this special partner episode from Be That Lawyer with Steve Fritzen.

In this special partner episode of Personal Injury Mastermind, we're excited to share a powerful conversation from Be That Lawyer with Steve Fritzen featuring Sonya Palmer, VP of Operations at Rankings.io and host of the LawHer podcast. From scaling operations to empowering women in legal leadership, Sonya shares insights on building successful teams and transforming law firm culture.

We discuss:

Why diversity in leadership leads to better client service and business outcomes
How the pandemic has transformed opportunities for women in law
Practical strategies for creating content and leveraging AI in legal marketing
Building effective hiring and onboarding processes that identify top talent
Managing underperforming employees and creating accountability
The importance of establishing clear KPIs and performance metrics
Why authenticity matters more than traditional networking approaches
How to scale operations while maintaining quality and culture

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

Time Stamps

00:00 Intro

01:03 Leadership Philosophy & Vision

04:41 Women in Legal Leadership

09:12 Marketing & Content Strategy

13:34 AI Tools & Implementation

15:32 Hiring & Team Building

20:36 Performance Management

24:27 Scaling Operations

28:05 Future of Legal Industry

31:00 Closing Thoughts

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297. How Kurtz Riley 10x’d Their Caseload in Year One

Thu, 12 Dec 2024 10:00:00 -0000

Most new firms struggle for years to build a steady caseload. But what if you could shortcut that journey? Kurtz Riley Law doubled their expectations every month by combining smart referral partnerships with cutting-edge tech.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.

In this episode of Personal Injury Mastermind, Austin Kurtz shares how his firm scaled rapidly by focusing on attorney referrals and operational efficiency. From AI-powered file management to strategic case selection, this is the roadmap for accelerating your firm's growth through smart partnerships and systems.

We discuss:

Referral partnerships vs. traditional marketing for new firms
Using AI and automation to handle rapid case growth
The exact tech stack for moving files faster
Strategic case selection criteria for maximum growth
Building relationships that drive consistent referrals
Balancing growth with quality representation
The future of legal tech and firm operations

Guest Details

Austin Kurtz is co-founder of a rapidly growing personal injury firm in Arizona. Known for their innovative approach to operations and marketing, they've built one of the fastest-growing referral networks in the Southwest through strategic partnerships and cutting-edge technology.

Austin Kurtz: LinkedIn, Website, Instagram
Kurtz Riley Law: Website, Instagram

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

Time Stamps

00:00 Intro

00:32 Tech-first approach to scaling

02:12 Building elite referral partnerships

04:34 Strategic case selection

07:02 From commercial litigation to PI

09:30 Operational efficiency

10:44 The referral advantage

12:30 Future of legal tech

14:30 Arizona’s evolving legal landscape

16:00 Serving underserved communities

17:03 Culture and authenticity

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296. Toolkit: Double Your Law Firm’s Revenue: How to Hit Critical Milestones

Tue, 10 Dec 2024 10:00:00 -0000

Most law firms never reach $1M in revenue, but Sasha Berson has helped countless firms double their income through data-driven marketing. We dive deep into the exact metrics and strategies needed to hit critical revenue milestones. From calculating your required lead volume to identifying untapped practice areas, Sasha shares the framework that's helped 2,000+ firms scale their practices.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.

In this episode of Personal Injury Mastermind, the Chief Growth Master at Grow Law Firm reveals his proven blueprint for scaling from $1M to $10M+. Learn how to leverage untapped practice areas and optimize your marketing spend for maximum ROI.

We discuss:

The precise lead volume needed to achieve revenue targets
Key challenges in scaling beyond $8M revenue
Finding profitable practice areas in competitive markets
Client acquisition costs across different case types
Search marketing fundamentals for sustainable growth
Building an effective organizational structure
Integrating sales enablement into your practice

Guest Details

Sasha Berson is the Chief Growth Master at Grow Law Firm, where he's helped over 2,000 law firms double their revenue through data-driven marketing strategies.

Sasha Berson: LinkedIn, Instagram,
Grow Law Firm: Website, Podcast

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

Time Stamps

00:00 Intro

01:37 Finding Profitable Niches

04:32 Scaling to Your First Million

07:27 The Path to $10M Revenue

09:12 Search Marketing Dominance

12:03 Social Media Reality Check

13:38 Sales Enablement in Law Firms

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295. Perfect Content Fails, Raw Content Scales: Building a 1.9M Following w/ Ryan Stygar

Thu, 05 Dec 2024 10:30:00 -0000

Most lawyers think success means looking polished and professional. This former firefighter proved them wrong. In this episode of Personal Injury Mastermind, Ryan reveals how his early attempts at "looking like a lawyer" bombed, while raw, emotional content built him a following of 1.9 million. From getting rejected by 13 law schools to becoming a social media phenomenon, Ryan breaks down why authenticity beats credentials in modern legal marketing.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.

In this episode of Personal Injury Mastermind, former firefighter turned employment lawyer Ryan shares how he built a following of over 1.9 million people through education instead of advertising. Ryan found his path and revolutionized legal marketing by focusing on authentic content that serves his audience.

We discuss:

How to build trust through education instead of sales
Why practice area shouldn't limit your content strategy
The power of showing emotion and being real on camera
Why competing with big firms on their terms is a losing strategy
The metrics that actually matter for social media success

Guest Details

Ryan Stygar is a former firefighter who spent four years battling California's wildfires and serving as a desert-rescue specialist in the Ocotillo Wells region before becoming an employment lawyer. He's built an incredible following with 1.9 Million TikTok followers and 191K YouTube subscribers.

Ryan Stygar: LinkedIn, Website, Books
Centurion Trial Attorneys: Website, YouTube, Podcast, TikTok, Instagram

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

Time Stamps

00:00 Intro

02:11 Why Ryan Left Firefighting

04:14 Starting from Zero: Early Days of Marketing

05:47 The Anti-Sell Approach: Education Over Advertising

07:03 Content Strategy: Why Practice Area Doesn't Matter

08:41 The Evolution: From Polished to Authentic Content

13:20 Organic vs Paid Growth: Strategic Approach

14:33 Building a Personal Brand vs Traditional Marketing

15:34 Don’t Box Mike Tyson: Play Him at Pickelball

16:25 The Power of Authenticity and Work-Life Balance

17:30 Closing Thoughts

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294. Toolkit: Why They Pick You: What Data Reveals About Landing 7-Figure PI Cases

Tue, 03 Dec 2024 10:00:00 -0000

Mike Perez, founder of iLawyer Marketing, reveals groundbreaking research that challenges everything you think you know about legal marketing. His latest click study exposes why being #1 doesn't guarantee success and how some top-ranked firms are losing cases to lower-positioned competitors.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.

In this data-driven episode of Personal Injury Mastermind, Mike shares proprietary research showing why traditional marketing metrics mislead PI firms, and how understanding client behavior transforms marketing ROI. He reveals why some firms spending $100K+ monthly on Google Ads see exponential returns while others waste money on the same platforms.

We discuss:

The real reason some Google Ads campaigns crush it (while others fail)
How to turn data into media coverage and high-authority backlinks
Why your website is the biggest factor in securing seven-figure cases
Organic vs. paid social for social
Smart strategies for new firms entering competitive markets

Guest Details

Mike Perez, has conducted pioneering research on legal consumer behavior through iLawyer Marketing and 1.21 Interactive. His click studies and heat map analysis have revolutionized how elite firms approach digital marketing, leading to breakthrough insights about how serious clients actually choose their lawyer.

Mike Perez: LinkedIn
iLawyer Marketing: LinkedIn, Website, Instagram

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

Time Stamps

00:00 Intro

03:15 Click Studies: How Clients Actually Choose Lawyers

05:30 The Truth About LSAs: Is the Golden Age is Over?

06:57 Put it All on Google Ads: Why Six-Figure Budgets Win (And Small Spends Fail)

09:45 Fight Fake Reviews & Spam to Boost SEO

11:42 Earned Media: Turning Data into Headlines

13:15 Designing the Perfect Website to Attract Seven-Figure Cases

15:00 The Ultimate Marketing Mix: Strategies from Startup to Empire

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293. Start Converting w/ TopDog Law: Lessons from a Data-Driven Intake Machine

Thu, 28 Nov 2024 10:00:00 -0000

When TopDog Law discovered they were overstaffed but still missing calls, they knew something had to change. In this episode, James Helm reveals how they transformed their intake from a traditional answering service into a data-driven powerhouse that's converting at elite levels.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.

Your firm can live and die by intake. In this episode of Personal Injury Mastermind, James Helm returns to share how TopDog Law scaled their in-house intake team while improving conversion rates. From AI-powered quality control to precision scheduling, this is the blueprint for building a modern intake operation. If you're ready to move beyond basic CRM and transform your intake into a revenue engine, this episode is your roadmap.

We discuss:

The real reason most law firms miss calls (hint: it's not understaffing)
How Top Dog improved web form conversions from 25% to 29% with one change
When to choose out-of-box solutions vs. enterprise platforms like Salesforce
Using AI to flag high-value calls and monitor quality
Data-driven scheduling that eliminated overflow calls
The exact metrics that matter for measuring intake performance

Guest Details

James Helm is the founder of TopDog Law, handling thousands of calls monthly across multiple states. Under his leadership, TopDog has built one of the most sophisticated intake operations in the legal industry, combining cutting-edge technology with precision operations management.

James Helm: LinkedIn
TopDog Law: Instagram, Website, TikTok, Facebook

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

Time Stamps

00:00 Intro

04:01 Evolution from Call Center to In-House Operations

08:24 Agent Performance & Turnover Management

13:19 Converting Web Forms vs Inbound Calls

16:42 Quality Assurance & AI Integration

22:00 Staffing & Scheduling Challenges

28:27 Tech Stack & Salesforce Implementation

30:21 CRM Solutions for Different Firm Sizes

33:43 Future of AI in Legal Intake

35:30 Outro

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292. Toolkit: End The Intake Leak: Convert More Cases Without Spending More on Marketing

Tue, 26 Nov 2024 10:00:00 -0000

Stop throwing away marketing dollars. If your PI firm is spending on ads but tracking leads in Excel, this episode is your wake-up call. Legal intake expert Yani Smith reveals why most firms are leaking cases – and exactly how to fix it.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.

Your marketing budget means nothing if your intake system is broken. In this episode od Personal Injury Mastermind, Yani Smith exposes why PI firms spending millions on advertising are still losing cases to competitors. Learn the exact systems, tech stack, and team structure needed to transform your intake from a cost center into a profit machine. From scaling your team to managing referral partners, this is the playbook most firms wish they had years ago.

We discuss:

Building the right intake team structure (from 20 to 200+ cases)
Essential KPIs for measuring intake performance
Modern tech stack requirements for PI firms
Quality control systems that work for both in-house and remote teams
Referral partner management and tracking
Data-driven strategies for improving conversion rates

Guest Details

Yani Smith is the Founder & CEO of Legal Intake Pros, launched in 2023. Previously, she spent a decade optimizing intake systems for PI firms, including her role at Steinberg Law Firm where she tripled the intake department size. Her expertise in conversion optimization and business intelligence has led to the implementation of cutting-edge intake management software, refined training protocols, and robust quality control systems. At Legal Marketing Company, her clients typically see a 2.5X increase in cases within their first year.

Yani Smith: LinkedIn
Legal Intake Pros: Website, Instagram

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

Time Stamps

00:00 Intro

01:12 Meet Yani Smith - Intake Team Best Practices

01:34 The Marketing Money Pit, Why Firms Struggle with Intake

04:56 Quality Control Essentials: In-House vs. Outsourced Intake

10:00 Data Transformation: How to Triple Your Intake Department

12:30 Tracking What Matters: Essential KPIs for Intake Teams

16:29 Team Structure Guide: From 20 to 200+ Cases per Month

20:28 Modern Tech Stack

23:15 Lead Docket Deep Dive - Optimizing Your CRM

27:34 Managing Referrals: Live Transfers vs. Automated Systems

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291. Engineering Your Legal Legacy: How Creative Minds Become Legendary

Thu, 21 Nov 2024 10:00:00 -0000

Daniel Callahan - one of America's top 10 trial lawyers - reveals how he engineered his own rise to prominence. From orchestrating media events around verdicts to creating high-stakes seminars with Supreme Court justices, learn how strategic thinking transforms good lawyers into legal legends.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.

In today's episode of Personal Injury Mastermind, learn how Daniel Callahan, founder of Callahan Consulting Group, engineered a $934M media frenzy, turned seminars into authority-building machines, and created his own path to legendary status - all through strategic thinking and bold moves in the legal space.

We discuss:

How to engineer media events around major verdicts - including the exact strategy used to turn a $934M verdict into a press sensation
Step-by-step approach to manufacturing authority
Real-world examples of creative case strategy
Managing multi-million dollar case costs
Behind-the-scenes look at building a premier litigation practice

Resources

Guest Details

Daniel Callahan, founder of Callahan Consulting Group, has carved an extraordinary path in the legal field over his 42-year career, securing some of the most notable verdicts in U.S. history. His crowning achievement - a $934,000,000 unanimous jury verdict - stands as the highest in Orange County history, while his 2007 personal injury settlement of $50,000,000 set a national record at the time. As the former President and Managing Partner of California's premier litigation firm, Callahan & Blaine, Daniel was named one of the Top 10 Attorneys in the United States by the National Law Journal and voted California Business Trial Lawyer of the Year by California Lawyer Magazine.

Daniel Callahan: LinkedIn
Callahan Consulting Group: Website
Calahan and Blaine: Website

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

Time Stamps

00:00 Opening

03:16 The $934M Verdict

07:00 Why choose Personal Injury Law

07:42 What Makes Elite Litigators

08:03 Smoke, Mirrors, and a Legal Looking Document: A Creative Repossession Story

11:11 Callahan Consulting Group Overview

13:44 Authority Building Through Seminars

15:28 Developing Multiple Practice Areas

16:02 The Road Design Liability Case

17:54 Managing Case Costs

18:35 Case Screening and Client Honesty

20:27 Recruiting Top Legal Talent

21:20 PIM Points: Key Takeaways

23:09 Closing and Show Information

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290. Toolkit: Law Firm SEO Strategy Guide 2025 — Insights from Legal Marketing Veterans

Tue, 19 Nov 2024 10:30:00 -0000

Jason Hennessey, CEO of Hennessey Digital, shares cutting-edge SEO strategies for personal injury law firms, AI content optimization techniques, and proven methods for dominating local search results.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.

In today's episode of Personal Injury Mastermind, Jason breaks down 24 years of legal SEO expertise into actionable insights for PI firms. He reveals advanced digital marketing tactics for content strategy, technical SEO, and review management that drive high-value case acquisition.

We discuss:

AI content creation strategies for law firm websites
Technical SEO and URL structure best practices
Review acquisition tactics for improved local rankings
Content pruning strategies that preserve traffic
Reddit marketing opportunities for law firms
Modern link building techniques for legal websites
Law firm naming strategies for SEO advantage

Resources

Guest Details

Jason Hennessey is the CEO of Hennessey Digital, a leading legal marketing agency founded after his successful exit from Everspark Interactive. Since 2001, he has specialized in SEO strategy, with deep expertise in personal injury law firm marketing.

Jason Hennessey: LinkedIn, Instagram, Podcast,
Hennessey Digital: Website
Book: Law Firm SEO, Honest SEO

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

Time Stamps

00:00 Intro

06:43 AI Content Strategy

08:50 Content Pruning Strategy

12:29 Technical SEO & URL Structure

16:14 Law Firm Marketing Book Promo

17:00 Local SEO & Law Firm Naming

18:56 Link Building Philosophy

20:30 Review Strategy

23:30 Reddit Marketing Strategy

24:38 PIM Points & Conclusion

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289. Cross-Industry Secrets: 1K+ Reviews, 2.5M+ YouTube Views, Building Teams That Scale

Thu, 14 Nov 2024 10:00:00 -0000

Criminal defense attorney Adam Rossen reveals how looking outside your practice area can revolutionize your firm's growth. From amassing over 1,000 five-star reviews in a sensitive practice area to building a YouTube channel with 2.5M+ views, Adam shares how cross-industry innovation helped scale his firm to 8 locations.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.

In today's episode of Personal Injury Mastermind, criminal defense attorney Adam Rossen reveals how looking beyond traditional legal marketing led to extraordinary growth. While many firms struggle to get reviews in sensitive practice areas, Adam's team has generated over 1,000 five-star reviews through an innovative, gamified approach. He shares his successful two-pronged YouTube strategy that's garnered 2.5M+ views and drives consistent case acquisition. Plus, learn how his pod-based team structure, powered by virtual legal assistants, enables systematic scaling across eight locations. For personal injury attorneys looking for fresh perspectives on firm growth, this cross-industry conversation is packed with actionable insights.

We discuss:

Why looking outside your practice area leads to innovative growth strategies
How to build trust and gather reviews in sensitive practice areas
Scaling with virtual legal assistants and pod team structures
YouTube marketing strategies that drive case acquisition
Building systems that support sustainable growth

Guest Details

Adam Rossen, Managing Partner of Rossen Law Firm, is a former prosecutor turned criminal defense attorney who has scaled his practice to 8 locations. Adam focuses on implementing cutting-edge marketing strategies and scalable team structures, often drawing inspiration from personal injury and other practice areas.

Adam Rossen: LinkedIn, email,
Rossen Law: Website, YouTube, TikTok, X (Twitter)
Podcast: Success in South Florida

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

Time Stamps

00:00 Intro

01:43 From Law School to Prosecutor

02:57 Basketball Coaching & Finding a Managing Partner

06:00 Scaling Across 8 Locations

06:30 Team Evolution & Growth During COVID

08:00 Virtual Legal Assistants & Pod Structure

14:00 Building 1000+ Reviews in Criminal Defense

15:06 The Trust Factor: Getting Sensitive Reviews

18:00 Tech & Gamification of Review Collection

20:03 Sponsor Break: PI Lawyer Marketing Book

20:54 Multi-Channel Marketing Strategy

24:00 YouTube Success: 2.5M Views and Growing

28:25 Podcast Strategy & Community Building

33:45 Key Takeaways: The PiM Points

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288. The Contingency Fee Trap: How Smart PI Lawyers Secure Financial Freedom

Tue, 12 Nov 2024 10:00:00 -0000

Niraj Chhabra, Managing Director at Sidebar Advisors, explains why financial planning goes beyond investments, the surprising power of emergency funds, and how to strategically manage high contingency fee payouts.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.

In today’s episode of Personal Injury Mastermind, Niraj Chhabra helps you navigate the unique financial challenges of contingency fee-based practice while building lasting wealth. He shares expert insights on emergency funds, tax planning, and creating a comprehensive financial strategy tailored to PI attorneys.

We discuss:

Building adequate emergency funds for contingency-based practices
Strategies for managing irregular income streams
Tax planning for large contingency fee payouts
Student loan management vs. investment priorities
Updated 529 plan rules and education planning
Investment strategies beyond basic index funds
Succession planning for law firms

Disclaimer: This conversation does not intend to recommend specific investment behavior. It's intended for informational and educational purposes only. Please seek independent legal, tax, and regulatory advice before making any investment decisions.

Guest Details

Niraj Chhabra, Managing Director of SideBar Advisors, launched the firm in 2022. Previously, he was an advisor with Ameriprise Financial since 2005, concentrating on clients in the legal profession. His central focus includes family finances, tax and estate strategies, retirement, and financial planning for small businesses. His goal is to help attorneys navigate their unique tax challenges and modify their financial plans as their careers evolve. He does this by offering attorneys holistic financial planning and complimentary educational workshops.

Niraj Chhabra: LinkedIn
Side Bar Advisors: Website, Podcast, Events and CLEs

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

Time Stamps

00:00 Intro

01:47 Mastering PI Firm Budgeting

03:30 Student Loans vs Investment: Making the Choice

05:33 Family Financial Planning: The Education Factor

07:51 Smart Investment Strategies

10:29 Cryptocurrency: FOMO vs Facts

12:31 Planning Your Practice's Future

14:00 Young Attorney's Guide to Financial Success

17:30 Managing Million-Dollar Settlements

20:00 Building Your Professional Network

21:54 Key Insights: The Pim Points

24:25 Important Disclaimers & Closing

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287. Beyond Leads: How Social Media Built an Inc. 5000 Law Empire

Thu, 07 Nov 2024 10:00:00 -0000

Jen Gore and Alexa Levantis from Atlanta Personal Injury Law Group to reveal their award-winning social media strategy. Learn how they transformed from posting basic content to building a social empire with over 164,000 followers, making their firm one of Inc. 5000's fastest-growing companies three years running.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.

In today’s episode of Personal Injury Mastermind, get actionable insights on building your personal brand, choosing the right platforms, and creating engaging content that attracts not just clients but opportunities across the legal industry.

We discuss:

Why creating a personal brand alongside your law firm brand can exponentially increase engagement
How to choose the right social media platforms for your law firm
The importance of consistent posting (5 static posts + 1 video daily)
Why weekend and holiday posts see higher engagement
Strategic benefits of LinkedIn for attorney recruitment and referrals
How to build an in-house marketing team
Geofencing strategies for targeted hospital marketing

Guest Details

Jen Gore is the founder of Atlanta Personal Injury Law Group, a three-time Inc. 5000 honoree known for building a powerhouse social media presence with over 164,000 followers. Under her leadership, the firm has been recognized as one of Inc. magazine's fastest-growing law firms for three consecutive years, with their innovative social media strategy winning "Best Social Media in PI Space" at National Trial Lawyers.

Jen Gore: LinkedIn, Instagram
Atlanta Personal Injury Law Group: Website, Linkedin, Instagram, TikTok

Alexa Levantis is the Director of Marketing at Atlanta Personal Injury Law Group, where she architects the firm's comprehensive digital marketing strategy. As the mastermind behind their award-winning social media presence, she has helped transform the firm's digital footprint from basic content to a sophisticated multi-platform strategy that generates consistent engagement and opportunities.

Alexa Levantis: Website

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

Resources Mentioned

PIM Episode 281:Law Firm SEO Checklist: Win Better Cases, Dominate Local Search

Time Stamps

00:00 Intro

00:35 Social Media as an Opportunity Magnet

01:57 Jen Gore's Growth Journey

03:30 Social Strategy Evolution 2021-2024

04:30 Becoming a Digital "Entity"

06:00 Strategic Post Timing

07:02 Platform Statistics & User Behavior

08:13 LinkedIn Strategy Deep Dive

10:00 Personal vs Law Firm Branding

11:30 Setting Up a Public Figure Profile

12:00 Building Your Marketing Team

14:00 Getting Comfortable on Camera

15:52 Award-Winning Results & Metrics

16:39 Geofencing & Ad Targeting

18:00 Final Thoughts: Being an Industry Leader

18:34 Episode Wrap-Up & Resources

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286. How Mental Health Claims Maximize PI Settlements: A Complete Guide

Tue, 05 Nov 2024 10:00:00 -0000

Dr. Jeremy Cassius, founder of the Mental Pain and Trauma Center, shares how incorporating mental health claims can significantly increase personal injury case values.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.

In today’s episode of Personal Injury Mastermind, Dr. Cassius reveals strategies for developing stronger mental anguish claims and explains why psychological evaluations are essential in modern PI cases.

We discuss:

Why mental health claims are often overlooked in personal injury cases
How psychological evaluations provide concrete evidence for mental anguish claims
Understanding the impact of pre-existing conditions on mental health damages
Strategies for incorporating mental health experts in pre-litigation
How addressing psychological trauma can strengthen overall case value

Guest Details

Dr. Jeremy Cassius is a forensic psychologist and founder of the Mental Pain and Trauma Center, a nationwide organization operating in all 50 states. His organization specializes in providing psychological evaluations and treatment for personal injury clients while educating attorneys on maximizing mental anguish claims.

Dr. Cassius: LinkedIn, Instagram, Website
Mental Pain and Trauma Center: Website

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

Time Stamps

00:00 Intro

00:53 Meet Dr. Jeremy Cassius & Mental Pain and Trauma Center

01:47 Origins: From Immigration to Personal Injury Psychology

03:00 Evolution of Personal Injury Law: Beyond Physical Treatment

04:35 Real Case Study: Trauma Beyond Physical Injuries

10:33 Managing Pre-existing Mental Health Conditions

12:30 The Silver Lining: Making Mental Health Care Accessible

14:34 Conference Highlight: PIMCON Review

15:30 Episode Takeaways: The PIM Points

17:30 Closing and Resources

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285. Best of PIMCON: Traditional Marketing

Thu, 31 Oct 2024 09:00:00 -0000

Alexander Shunnarah, Ed Herman, and John Berry - powerhouses of traditional marketing share their insights on combining traditional and digital marketing approaches to create memorable brands and attract ideal clients.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.

Register now for 'Thrive in 2025: Top 10 Marketing Trends,' an exclusive online masterclass on November 4th. In this exclusive event with Michael Mann and Scale Marketing, learn:

How to adapt media strategies with shifting consumption
How to optimize budgets amid rising costs
How to align messaging for better client conversion

In today’s special episode of Personal Injury Mastermind — LIVE from PIMCON — we successful law firms are leveraging traditional marketing strategies in the modern age. We discuss:

Managing attribution challenges in traditional marketing
Building brand awareness vs. brand loyalty in legal services
The importance of memorability and creating memorable content
Developing clear brand messaging for billboards
Tips for maintaining brand consistency across different practice areas
Leveraging traditional marketing for community engagement

Guest Details

Alexander Shannara - Founder, Alexander Shannara Trial Attorneys

LinkedIn, Instagram, Website

Mitri Shatara - Marketing Director, Alexander Shannara Trial Attorneys

LinkedIn, Instagram

Ed Herman - Managing Partner, Brown and Crouppen

LinkedIn, Instagram, Website

Jeremy Corray - Executive Vice President, Cool Fire Studios

LinkedIn, Instagram, Website

John Berry - CEO, Berry Law

LinkedIn, Instagram, Website

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

Time Stamps

00:00 Intro

00:40 Welcome: Future of Traditional Marketing Overview

01:14 Impressions & Impact: Mitri Shatara's Marketing Metrics

02:00 Billboard Evolution: Alexander Shannara's Journey from 2008

03:11 Traditional Marketing Challenges: Cost, Personalization & Attribution

05:28 Brand Awareness vs. Brand Loyalty: The Marketing Evolution

07:29 Modern Marketing Mix: From "Spray and Pray" to Targeted Approach

09:07 Tech Stack Integration: HubSpot & Digital Solutions

11:00 Memorable Marketing: Ed Herman & Jeremy Corray on Creating Connection

14:00 Brand Affection Strategy: Moving Beyond Awareness

15:35 Community Content: Three Lawyers Eating Sandwiches

16:39 Authenticity in Marketing: The Power of Genuine Content

18:00 Finding Your Voice: Working with Non-Natural Performers

20:22 Brand Identity: John Berry on Three-Word Brand Definition

21:00 Veterans First Strategy: Berry Law's Focused Approach

22:05 Billboard Branding: The 2-Second Rule

24:00 Community Integration: Building Brand Through Local Involvement

27:07 Outro

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284. Close Cases Faster: The Power of Instant, Searchable Video Testimony

Thu, 24 Oct 2024 09:00:00 -0000

Karl Seelbach, Founder at Skribe.ai, shares how tech enables instant video depositions with a 24-hour turn-around time.

"Speed is not just important in today’s law practice. It’s a requirement. The faster you can move on to the next task in your case, the faster you can actually turn your cases. Think about the cumulative effect across your entire docket.” - Karl Seelbach

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.

Register now for 'Thrive in 2025: Top 10 Marketing Trends,' an exclusive online masterclass on November 4th. In this exclusive event with Michael Mann and Scale Marketing, learn:

How to adapt media strategies with shifting consumption
How to optimize budgets amid rising costs
How to align messaging for better client conversion

In today’s episode of Personal Injury Mastermind, we dive deep into the world of legal tech innovations with Karl Seelbach, founder of Skribe.ai. Discover how modern deposition technology is transforming the legal landscape, offering unprecedented time and cost savings for attorneys. We discuss:

How video testimony is changing the game in personal injury cases
Strategies for significant time and cost savings in the deposition process
The power of video evidence in negotiations and court proceedings
Overcoming challenges in remote and hybrid depositions
Leveraging technology to increase case turnover and efficiency
How to work with the opposition to secure higher case values for your client
Why early mediation helps all sides

Guest Details

Karl Seelbach - a former personal injury attorney and the founder of Scribe.ai, a cutting-edge legal tech company revolutionizing the deposition process. With experience on both sides of personal injury cases, Karl brings unique insights into litigation strategies and the practical application of technology in law.

Karl Seelbach: LinkedIn,
Skribe.ai: Website

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

Resources Mentioned

Doyle and Seelbach
Alex Hormozi
Email Karl (karl@skribe.ia) for 25% off of your first deposition.

Time Stamps

00:00 Intro

01:16 The Current Deposition Process Challenge

02:25 Scribe.ai: A Modern Solution

03:19 Transcript Accuracy & Two-Step Process

04:42 The Value of Speed in Legal Work

06:33 Zoom Integration & Video Features

08:30 The Court Reporter Shortage Crisis

10:11 Scribe.ai Library: Working with Legacy Content

12:06 Karl's Legal Background & Career Journey

14:30 Tips for Plaintiff Attorneys

15:51 Settlement Timing & Strategy

17:26 Early Mediation Benefits

19:00 Data-Driven Settlement Demands

21:27 Episode Takeaways & Closing

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283. 83M Impressions: Lawyer's Guide to Mastering Content Marketing

Thu, 17 Oct 2024 09:00:00 -0000

Matt Dolman, Managing Partner of Dolman Law Group, shares how his website hit 83 million impressions and 670,000 clicks in 12 months.

"All of a sudden Google rewarded us and for three straight years we ranked number one in the country for car accident lawyer. ." - Matt Dolman

In today’s episode of Personal Injury Mastermind, we explore the content marketing strategies that rank legal websites in the top 1% with Managing Partner of Dolman Law Group, Matt Dolman. We discuss:

How to amplify content so it can be found
Long-tail keywords, the new frontier in legal SEO
Quality content production at scale
Content freshness: When to update mass tort pages and practice areas
Leverage AI for optimization, not creation, to maintain EEAT
Strategic social media promotion impacts search rankings
Collaboration with other lawyers can boost visibility
Regular content pruning and 301 redirects preserve SEO value

Guest Details

Matt Dolman is the Managing Partner at Dolman Law Group. A trailblazer in legal content marketing, his efforts have helped his websites achieve 83 million impressions and 670,000 clicks in 12 months, and 10 million impressions on a new mass tort site in under a year.

Matt Dolman: LinkedIn
Dolman Law Group: Website, Instagram, YouTube
Lawsuit Legal News: Website

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

Resources Mentioned

Time Stamps

(00:00) Introduction

(01:33) From Obituaries to SEO: The Unconventional Journey of a Personal Injury Lawyer

(03:08) The Evolution of SEO

(04:48) Content is King

(05:37) Quality vs. Quantity: The Delicate Balance in Content Production

(07:21) Dominating National Rankings

(08:20) Content Refreshing for Better Rankings

(10:28) AI and SEO in Search Results

(12:29) Optimizing Content with AI Assistance

(14:36) Sharing Can Boost Your Rankings

(17:30) Reasons to Share Legal Content

(18:30) Content Pruning

(19:53) How to Measure Success

(21:28) How Long Should You Wait for SEO Results?

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282. Why Your PI Firm Needs a Toxicology Expert Witness (And How to Find One)

Thu, 10 Oct 2024 09:00:00 -0000

"Knowledge is power. The more the attorney knows the science of their case, should there be drugs or alcohol in their case, the better that they understand it, the better they can develop their strategy." - Dr. Allison Muller, Clinical Toxicologist and Principal at Acri Muller Consulting

In today’s episode of Personal Injury Mastermind, we explore how to assess case viability, build stronger arguments, and increase settlement values with Dr. Allison Muller, a renowned toxicology expert witness with over 30 years of experience. We discuss:

Why every personal injury attorney needs a toxicology expert witness
How toxicology expertise can uncover hidden case angles
Interpreting drug levels and their impact on impairment
Navigating complex medication interactions in nursing home cases
Understanding postmortem toxicology for wrongful death claims
Maximizing case values in drug and alcohol-related incidents
The importance of continuing education in toxicology

Guest Details

Dr. Allison Muller - Clinical Toxicologist and Principal at Acri Muller Consulting.

Dr. Allison Muller: LinkedIn
Acri Muller Consulting: Website

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

Resources Mentioned

Time Stamps

00:00 Meet Dr. Allison Muller

03:53 Dr. Muller's Legal Consulting Journey

06:28 The Science Behind Winning Cases

08:02 Unraveling Complex Nursing Home Cases

11:24 Toxicology's Critical Role in Auto Accidents

15:30 Maximizing Case Value Through Scientific Understanding

17:07 Staying Ahead of the Curve, Continuing Education in Toxicology and Law

21:28 Key Takeaways: Leveraging Toxicology Expertise in Personal Injury Law

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281. Law Firm SEO Checklist: Win Better Cases, Dominate Local Search

Thu, 03 Oct 2024 09:00:00 -0000

Chris Dreyer, CEO of Rankings, shares insider SEO secrets from PIMCON 2024

"To win the best cases, you need to show up in the best searches." - Chris Dreyer

In today’s episode of Personal Injury Mastermind, we explore the strategies that are helping top firms crush their competition in search results with CEO of Rankings, Chris Dreyer. We discuss:

The staggering importance of Google for law firm marketing
Google's three key factors for local rankings: relevance, distance, and prominence
Leveraging entity SEO to outrank competitors
The critical role of reviews in dominating local search
Advanced link-building strategies for law firms
Content pruning techniques to boost overall site authority
Making your firm "click-worthy" in search results

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect

Resources Mentioned

AVVO
Connectively (formerly HARO - Help a Reporter Out)
Law Firm Newswire
Local Falcon (SEO tool)

Time Stamps

00:00 Introduction and SEO Importance

01:30 Google's Local Ranking Factors

02:31 Relevance in SEO

04:13 Entity SEO and Content Strategy

06:05 The Importance of Reviews

07:49 Location and Distance in SEO

12:00 Review Quantity and Acquisition Strategies

14:09 Link-Building Tactics for Lawyers

18:27 Managing Outbound Links

19:16 Content Pruning and Crawl Budget

21:20 Click-Through Rate and Title Optimization

22:48 Key Takeaways and Conclusion

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280. Demetrio Rico, Stafi — The Virtual Advantage: Scale Fast with Global Talent

Thu, 26 Sep 2024 09:00:00 -0000

Use bilingual, college-educated virtual assistants to handle everything from call management to legal calendaring. All while maintaining high-quality service - at a fraction of the cost. We also dive into the importance of continuous learning for staff and discuss innovative approaches to remote work management in the legal industry.

Demetrio Rico, COO of Stafi (@getstafi), is a veteran in the telecom industry with over 20 years of experience managing large teams. He shares invaluable insights on leveraging global talent to boost efficiency and growth in PI firms.

Links

Want to hear more from elite personal injury lawyers and industry-leading marketers?

Rankings.io Instagram

Chris Dreyer Instagram

Rankings.io Twitter

Rankings.io Website

Demetrio Rico LinkedIn

Stafi Website

Stafi Instagram

What’s in This Episode:

Who is Demetrio Rico?
How leveraging global talent can help streamline your law firm's operations and free up time for high-value tasks.
How a trained virtual team can enhance your client intake process and potentially increase your conversion rates.
How forward-thinking PI firms are using virtual assistants to handle growth more effectively and responsively.

Past Guests

Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert

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279. Justin Weinstein, Weinstein Legal Team — Innovative Marketing: From Analytics to Anime

Thu, 19 Sep 2024 09:00:00 -0000

Forget cookie-cutter marketing. Justin Weinstein is taking risks - and it's paying off big time. But he's not just throwing darts in the dark, hoping his creativie hits the target audience.

The Founding Partner at Weinstein Legal Team (@weinsteinlegalteam) is using hard data to decode public perception of attorneys and combat it head-on. He's leveraging anime-style ads to capture new audiences and keep their attention. It's a bold move that's yielding impressive results.

In just 9 years, Justin's firm, Weinstein Legal Team, has expanded to three locations, with more on the horizon. His secret? Marketing with intention and forging genuine community connections long before people even need legal help.

Today, you'll get an inside look at Justin's playbook. Learn how to blend data-driven decisions with creative that pops, stand out in a crowded market, and build a brand that resonates with your community.

Links

Want to hear more from elite personal injury lawyers and industry-leading marketers?

Rankings.io Instagram

Chris Dreyer Instagram

Rankings.io Twitter

Rankings.io Website

Justin Weinstein LinkedIn

Weinstein Legal Team Website

Weinstein Legal Team Instagram

Anime Ads: The Auto Injury Pros

What’s in This Episode:

Who is Justin Weinstein?
Using data to combat negative public perceptions of attorneys
Leveraging unconventional creative strategies to stand out in a crowded market
The 'Law of We' philosophy and its impact on community engagement

Past Guests

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278. RJon Robins, How to Manage a Small Law Firm — From Pain to Profit: Building a $10M Firm

Thu, 12 Sep 2024 09:00:00 -0000

RJon Robins, the mastermind behind "How to Manage a Small Lae Firm" (@howtomanageasmalllawfirm), has helped over 600 law firms across the country transform from struggling practices into profit-generating powerhouses. He has worked with firms ranging from startups to $30 million operations. As a former insurance defense counsel, he’s been in the trenches with law firms of all sizes. His programs have a three-year waitlist. In this episode - you get to cut the line.

We're pulling back the curtain on what it really takes to run a successful PI firm in today's cutthroat market. He explains how to implement a "Profit First" approach in your firm, why most law firms are running without a real strategy (and how to fix that ASAP), and the secret to gaining true control of your firm without chaining yourself to your desk.

Hear Chris Dreyer live at PIMCON, the first-ever PIM Conference

September 15 - 17 | The Phoenician | Scottsdale, AZ

Website and tickets: Pimcon.org

Links

Want to hear more from elite personal injury lawyers and industry-leading marketers?

Rankings.io Instagram

Chris Dreyer Instagram

Rankings.io Twitter

Rankings.io Website

RJon Robins LinkedIn

How to Manage a Small Lae Firm Website

How to Manage a Small Law Firm Instagram

The Profit First For Lawyers Podcast

Podcast: RJon Robins: From the Vault

Book: Profit First For Lawyers

Offer: The Automatic Marketing Machine Bundle

What’s in This Episode:

Who is RJon Robins?
Discover the "Profit First" secret weapon that's transforming struggling law firms into cash-generating powerhouses.
Uncover why your lack of a killer strategy might be the hidden culprit behind your firm's stagnant growth - and how to fix it fast.
Learn the counterintuitive truth about gaining real control over your law firm (hint: it's not about working harder).

Past Guests

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277. Gold Medal Moments — GOAT of Traditional Marketing: Alexander Shunnarah

Tue, 10 Sep 2024 09:10:00 -0000

Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris’ favorite lessons.

Today we learn from one of the battle-tested titans of personal injury - Alexander Shunnarah (@alexander_shunnarah).

His Alexander Shunnarah Trial Attorneys (@alexandershunnarahlaw) empire spans 24 offices across 18 states, with a team of 500 strong, including 143 lawyers. We're talking about a firm that's recovered over $1.5 billion for its clients.

Over the past 23 years, traditional marketing has laid the groundwork for his national success. We'll dive into his billboard strategy, which has become the stuff of legend, and get his insights on balancing volume with high-stakes litigation.

Alex shares what it truly means to be the best option for your clients. We explore how he's built a team of legal thoroughbreds and built up a war chest with over $50 million. His team is ready to throw down anywhere and at any time.

Hear Alexander live at PIMCON, the first-ever PIM Conference

September 15 - 17 | The Phoenician | Scottsdale, AZ

Website: Pimcon.org

Code for $200 off: PIMALEX

Past Guests

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276. Michael Mann, Scale Marketing — Data-Driven Domination: Orchestrating Your Legal Marketing Symphony

Thu, 05 Sep 2024 09:40:00 -0000

With decades of experience spanning traditional and digital advertising, Michael Mann shares his cutting-edge strategies for personal injury law firms aiming to dominate their markets.

Michael, Senior Account Strategist at Scale Marketing, introduces us to the concept of the 'Symphony of Media,' teaching how to orchestrate a perfect harmony of traditional and digital channels for maximum impact. He challenges the conventional wisdom of ad frequency, revealing the sweet spot that balances effectiveness with budget efficiency. And Michael explains why being genuine could be your secret weapon in attracting clients in a saturated market. From the emerging world of Connected TV (CTV) to the delicate balance of data and creativity, this episode is packed with actionable insights.

Hear Chris Dreyer live at PIMCON, the first-ever PIM Conference

September 15 - 17 | The Phoenician | Scottsdale, AZ

Website and tickets: Pimcon.org

Links

Want to hear more from elite personal injury lawyers and industry-leading marketers?

Rankings.io Instagram

Chris Dreyer Instagram

Rankings.io Twitter

Rankings.io Website

Michael Mann LinkedIn

Scale Marketing Website

What’s in This Episode:

Who is Michael Mann?
The 'Symphony of Media': Learn how to perfectly harmonize traditional and digital channels for maximum impact.
Data vs. Creativity: Discover why you need both to stand out in the saturated PI market truly.
The Law of Diminishing Returns in Advertising: Uncover the sweet spot for ad frequency and how to allocate your budget for optimal results.
Connected TV (CTV) Strategies: Learn about this emerging platform and how to leverage it for your firm.
Authenticity in Legal Marketing: Find out why being genuine could be your secret weapon in attracting clients.

Past Guests

Additional Episodes You Might Enjoy

275. Gold Medal Moments — GOAT of Uniqueness: Amanda Demanda

Tue, 03 Sep 2024 10:00:00 -0000

Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris’ favorite lessons.

In just four years, Amanda Demanda (@amandademandalaw) has exploded into the Florida market. We're talking 25 employees, 1,000+ cases won, and over $500 million recovered. A bomb-proof unique selling proposition (USP) that speaks directly to her target audience is at the core of her success. By working backward from her ideal clients, Amanda has crafted a brand that's impossible to ignore – think pink branding and high heels that turn heads and win cases.

But Amanda's secret sauce isn't just about looks. It's about leveraging what makes you unique to connect with clients on a deeper level. She's mastered the art of using social media as a powerful validation tool, not just a numbers game.

Ready to unleash your own unique power and dominate your market? Amanda's approach proves you don't need deep pockets – just deep authenticity and a USP that packs a punch.

Hear Amanda live at PIMCON, the first-ever PIM Conference

September 15 - 17 | The Phoenician | Scottsdale, AZ

Website: Pimcon.org

Code for $200 off: PIMAMANDA

Past Guests

Additional Episodes You Might Enjoy

274. Greg Sobo, Sobo & Sobo — Hush Money: Downplay Settlement Value, Win Clients

Thu, 29 Aug 2024 09:20:00 -0000

Greg Sobo (@sobogreg) stands out as a living example of how quiet marketing can speak loudly in a crowded market. The managing attorney at Sobo & Sobo (@sobosobolp) is the mastermind who turned a small family practice into a three-state legal powerhouse with over 60 attorneys. Greg explains why avoiding the numbers game might be your best bet, how lean in-house marketing teams can help you achieve your goals, and strategies for futureproofing your firm.

Hear Chris Dreyer live at PIMCON, the first-ever PIM Conference

September 15 - 17 | The Phoenician | Scottsdale, AZ

Website and tickets: Pimcon.org

Links

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What’s in This Episode:

Who is Greg Sobo?
What are the benefits of having an in-house marketing team versus outsourcing?
What strategies does the firm use to grow and expand into new markets?
What challenges did Greg face in rebranding the firm from real estate to personal injury?

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273. Gold Medal Moments — GOATs of Personal Branding: Gina Zapanta and Mike Alder

Tue, 27 Aug 2024 09:00:00 -0000

Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris’ favorite lessons from former PIM guests.

Perception is everything. Your personal branding extends beyond marketing- permeating every aspect of your practice. It’s not just about social media—it's about standing out in clients' minds before they even step into your office.

It's about consistently projecting your values and skills in every interaction, creating a powerful, lasting impression that sets you apart in clients' minds - and the minds of the competition. No one understands the far-reaching impact than the GOATS of personal branding - Gina Zapanta and Mike Alder, the powerhouse husband and wife team behind ZA Lawyers.

Hear Gina and Mike live at PIMCON, the first-ever PIM Conference

September 15 - 17 | The Phoenician | Scottsdale, AZ

Website: Pimcon.org

Code for $200 off: PIMGINA

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272. Gary Yordon, SP Media — Shouting to Storytelling: The Quiet Power in Legal Ad Creative

Thu, 22 Aug 2024 09:30:00 -0000

In a world of loud, aggressive personal injury advertising, what if the key to explosive growth is... being quiet? Ten-time Emmy Award winner Gary Yordon reveals a revolutionary marketing approach that's helping PI firms quadruple their caseloads without breaking the bank.

With decades of experience in political campaigns and media strategy, Gary brings unparalleled insights to the world of legal marketing. He breaks down how brain science, authentic storytelling, and strategic audience targeting are reshaping the landscape of PI advertising.

Discover why the biggest spenders aren't always the biggest winners, and how smaller firms can level the playing field with smart, memorable content. From coffee shop conversations to the science of memory, this episode is packed with actionable insights that challenge conventional wisdom.

Hear Chris Dreyer live at PIMCON, the first-ever PIM Conference

September 15 - 17 | The Phoenician | Scottsdale, AZ

Website and tickets: Pimcon.org

Links

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Chris Dreyer Instagram

Rankings.io Twitter

Rankings.io Website

Gary Yordon LinkedIn

SP Media Group Website

The Zachary Group Website

What’s in This Episode:

Who is Gary Yordon?
Expanding the target audience for pi firms. Rethinking who pi firms should be marketing to, beyond just the currently injured, to capture a larger market share.
The science of memory in advertising. How understanding the brain's memory processes, particularly the hippocampus, can lead to more effective and memorable ads.
Authentic storytelling in legal advertising. The importance of creating genuine, relatable content that showcases attorneys' personalities and client relationships.

Past Guests

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271. Gold Medal Moments — GOAT of Grassroots Marketing: Dave Thomas

Tue, 20 Aug 2024 09:30:00 -0000

Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris’ favorite lessons from former PIM guests.

The grassroots revolution is here, and Dave Thomas and the LawTigers are its undisputed champions.

Dave's creating an army of community-embedded marketers, transforming how law firms connect with their clients. Law Tigers is turning traditional outreach on its head, with 42 regional managers becoming the heartbeat of motorcycle communities across 32 states. Dave's not just talking about local impact – he's engineered a system that drives up to 50% of their cases through grassroots efforts alone. This is your chance to learn from the GOA of grassroots marketing himself.

Hear Dave live at PIMCON, the first-ever PIM Conference

September 15 - 17 | The Phoenician | Scottsdale, AZ

Website: Pimcon.org

Code for $200 off: PIMDAVE

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270. Frank Azar, Franklin D. Azar & Associates — From TV to Trials: Commanding Premium Settlements in PI

Thu, 15 Aug 2024 09:00:00 -0000

Get ready for a masterclass in personal injury branding with the "Strong Arm" himself, Frank Azar. As founder of Colorado's largest personal injury firm, Frank D. Azar and Associates (@fdazarlaw), Frank has been a dominating force in the legal landscape for over three decades.

In this hard-hitting episode, the man behind the $11.5 million football helmet verdict and $750 million Walmart settlement shares his blueprint for success, including:

Why building a powerful brand is crucial in today's competitive market
How litigation expertise can dramatically increase your case values
The secret to scaling your firm while maintaining ethical standards
Strategies for adapting to ever-changing industry trends

Frank's journey from a family of lawyers to becoming Colorado's most recognizable legal brand is a testament to his innovative approach and unwavering commitment to clients. With 33 attorneys across 14 locations, he's not just talking the talk - he's walking the walk.

Hear Chris Dreyer live at PIMCON, the first-ever PIM Conference

September 15 - 17 | The Phoenician | Scottsdale, AZ

Website and tickets: Pimcon.org

Links

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Rankings.io Twitter

Rankings.io Website

Frank Azar LinkedIn

Frank D. Azar and Associate s LinkedIn

Frank D. Azar and Associates Website

Frank D. Azar and Associate s Instagram

What’s in This Episode:

Who is Frank Azar?
How to build a strong, lasting brand for a personal injury firm?
The role of traditional advertising (like TV) versus digital marketing in today's legal landscape.
How litigation expertise impacts settlement values?
How have insurance company tactics evolved, and how to adapt to these changes.

Past Guests

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269. Gold Medal Moments — GOAT of Networking: Bob Simon

Tue, 13 Aug 2024 09:00:00 -0000

Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris’ favorite lessons from former PIM guests.

The legal revolution is here, and Bob Simon is leading the charge. As the GOAT of Networking and the visionary behind Justice HQ, Bob is redefining what's possible in personal injury law.

Collaboration and specialization are transforming the legal landscape. Forget stuffy law offices and cutthroat competition - Bob's creating a new breed of lawyer ready to take on any case, in any courtroom, at any time. Discover how Justice HQ is turning solo practitioners and small firms into legal superheroes, empowering them to punch above their weight and compete with Goliath-sized firms. Bob's not just talking about change – he's engineering it. This is your chance to learn from the master networker himself.

Hear Bob live at PIMCON, the first-ever PIM Conference

September 15 - 17 | The Phoenician | Scottsdale, AZ

Website: Pimcon.org

Code for $200 off: PIMBOB

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268. David Arato, Lexicon Legal Content — Content that Converts: Crafting Legal Content That Actually Ranks in 2024

Thu, 08 Aug 2024 09:30:00 -0000

Struggling to attract clients online? Your law firm's website might be costing you cases.

Simply having a website isn't enough - learn what you need to do about it.

David Arato, Founder of Lexicon Legal Content, is the legal content architect behind 300+ law firms' online success. With Google's latest algorithm shakeup, David's insights couldn't be more timely.

Don't let another potential client slip through your digital fingers. Tune in now and arm yourself with strategies that will leave your competitors in the dust.

Hear Chris Dreyer live at PIMCON, the first-ever PIM Conference

September 15 - 17 | The Phoenician | Scottsdale, AZ

Website and tickets: Pimcon.org

Links

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Rankings.io Instagram

Chris Dreyer Instagram

Rankings.io Twitter

Rankings.io Website

David Arato LinkedIn

Lexicon Legal Content Website

Lexicon Legal Content Facebook

What’s in This Episode:

Who is David Arato?
The fatal flaw in most law firm websites (and how to fix it)
Why AI-generated content is killing your SEO
The secret weapon that's helping smart firms dominate Google rankings
How to turn your website into a 24/7 client-attracting machine

Past Guests

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267. Gold Medal Moments — GOAT of Marketing Plan: Mike Morse and John Nachazel

Tue, 06 Aug 2024 09:30:00 -0000

Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris’ favorite lessons from former PIM guests.

Get ahead of the competition with highlights from the GOATS of creating a marketing plan — Mike Morse and John Nachazel.

To dominate an entire state, you need two key ingredients: captivating creativity that attracts leads, and razor-sharp data to manage them as they flow through your system. Mike Morse and John Nachazel, the dynamic duo behind the bestseller "Fireproof," are living proof that this combination is more powerful than the sum of its parts. They transformed a solo practice into Michigan's largest personal injury firm and increased profits tenfold in just a decade.

Mike Morse reveals how authenticity in marketing can helps you be the ‘cherry garcia’ in a sea of vanilla options, while John Nachazel introduces the "Jumbotron" approach - keeping your eye on the prize with real-time, data-driven decision-making.

Hear Mike and John live at PIMCON, the first-ever PIM Conference

September 15 - 17 | The Phoenician | Scottsdale, AZ

Website: Pimcon.org

Code for $200 off: FIREPROOF

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266. Bart Benton, Benton and Benton — Battle Ready: A Trial First Philosophy for Max Case Value

Thu, 01 Aug 2024 09:00:00 -0000

Success isn't just about winning cases - it's about delivering life-changing results for your clients. Few firms have cracked the code quite like Benton & Benton. Bartlett Benton (@Be_smart_call_bart) has a track record of six and seven-figure settlements and a reputation for fearless litigation. The Monroe, Georgia based firm has proven that you don't need to be based in a big city to deliver big results. What sets this firm apart isn't just their success in the courtroom - it's their unwavering commitment to preparing every single case for trial.

In this episode, we dive deep into the three key principles that have become the bedrock of Benton and Benton's success:

Stay battle-ready: why preparing every case for trial is the ultimate competitive advantage
Mix it up: how to diversify your lead generation strategy and build a robust referral network
Fund the war chest: the pros and cons of cash reserves vs. lines of credit, and how to make the right financial moves for your firm.

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Rankings.io Website

Bartlett Benton LinkedIn

Benton & Benton Website

Bart Benton Instagram

Bart Benton TikTok

What’s in This Episode:

Who is Bart Benton?
What intake should look like for a trial first firm.
How being based in a smaller city like Monroe, Georgia, impacts the firm's practice and client base.
How Bart's experience working on the defense side for insurance companies shaped his approach to plaintiff's work.

Past Guests

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265. Gold Medal Moments — PIMCON Keynote Speaker: Daniel Morgan

Tue, 30 Jul 2024 09:00:00 -0000

Get ahead of the competition with highlights from the PIMCON Keynote Speaker — Daniel Morgan.

Hear James live at PIMCON, the first-ever PIM Conference

September 15 - 17 | The Phoenician | Scottsdale, AZ

Website: Pimcon.org

Code for $200 off: PIMDAN

Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris’ favorite lessons from former PIM guests.

Unlock the secrets of explosive law firm growth with Daniel Morgan, keynote speaker at PIMCon and key player in Morgan & Morgan's rise to dominance. In this must-listen episode of Gold Medal Moments, Daniel reveals the game-changing strategies that propelled his firm to handle 2.5 million calls in 2022 and recover over $15 billion for clients. From his unique journey starting in the call center at 17, Daniel offers insider knowledge you won't wanna miss.

Ready to take your practice to the next level? Learn how to supercharge your lead generation, optimize your intake process, and leverage cutting-edge technology to outpace the competition.

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264. Ryan Anderson, FileVine — From Chaos to Clarity: Tech-Powered Case Management and Unified Communication

Thu, 25 Jul 2024 09:00:00 -0000

Drowning in deadlines? Buried in emails? Juggling countless files? If this sounds all too familiar, you're not alone. In this episode, we dive deep into the tech solutions revolutionizing law firm management.

Our guest, Ryan Anderson, co-founder of FileVine, shares his journey from overwhelmed attorney to tech innovator. Discover how his firsthand experience with the chaos of legal practice led to the creation of an AI-powered platform - File Vine. Now trusted by over 3,500 law firms, they process an incredible 208 cases per hour.

Learn how AI can transform your practice. From automated demand letters to streamlined legal research, we explore cutting-edge tools that are redefining efficiency in the legal world. Whether you're a solo practitioner or managing a large firm, this episode is packed with insights to boost your productivity, enhance accuracy, and, ultimately, drive profitability.

Get your PIMCON Ticket Today!

Links

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Rankings.io Instagram

Chris Dreyer Instagram

Rankings.io Twitter

Rankings.io Website

Ryan Anderson LinkedIn

File Vine Website

What’s in This Episode:

Who is Ryan Anderson?
How AI-powered document management can revolutionize case organization and information retrieval, saving attorneys countless hours and reducing errors.
Strategies for implementing data-driven performance management in law firms, using metrics to optimize operations and improve profitability.
The importance of centralized communication systems in law firms and how they can enhance collaboration, reduce miscommunication, and improve client service.

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263. Gold Medal Moments — GOAT of Top of Funnel Marketing: James Helm

Tue, 23 Jul 2024 09:10:00 -0000

Get ahead of the competition with highlights from the GOAT of Top of Funnel Marketing — James Helm.

Hear James live at PIMCON, the first-ever PIM Conference

September 15 - 17 | The Phoenician | Scottsdale, AZ

Website: Pimcon.org

Code for $200 off: PIMJAMES

Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris’ favorite lessons from former PIM guests.

Each of these trailblazers and thought leaders will speak live at the inaugural PIMCon, the inaugural Personal Injury Mastermind Conference.

Mastering the marketing funnel is crucial for law firm growth, and no one does it better than James Helm, the GOAT of Top-of-Funnel Marketing. As CEO of TopDog Law, James transformed his firm from a local player to a nationwide powerhouse in just five years, now fielding thousands of calls monthly. His approach has been so successful that his firm adds at least 10 new staff members each month to keep up with demand. Learn strategies for permeating any market with the GOAT of Top of Funnel Marketing - James Helm.

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262. John Demas, Demas Law Group — Beyond Settlement: Why Less Cases Can Mean More Money

Thu, 18 Jul 2024 08:40:00 -0000

John Demas has built Demas Law Group (@demaslawgroup) on one unwavering principle: "Without exception, put the client first." And it has paid dividends.

Over the past 25 years, John’s client-centric approach has driven every aspect of his firm, from case selection to courtroom strategy. The results speak for themselves - including a record-breaking $10.5 million jury award in Sacramento County. But this isn't just about big verdicts. Prioritizing client outcomes over short-term gains can lead to higher satisfaction, better reviews, and a flood of referrals.

Get your PIMCON Ticket Today!

Links

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Chris Dreyer Instagram

Rankings.io Twitter

Rankings.io Website

John Demas LinkedIn

Demas Law Group Website

Demas Law Group Instagram

Demas Law Group TikTok

What’s in This Episode:

Who is John Demas?
The importance of being selective with cases and how to effectively evaluate and allocate resources within the first 30 days of taking on a case.
How a willingness to go to trial can significantly increase settlement values and overall case outcomes, even for cases that don't go to court.
Insights on leveraging digital strategies, including the importance of a strong domain name and how to build an online presence that reflects your firm's values and expertise.

Past Guests

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261. Gold Medal Moments — GOAT of Social Media: Jennifer Gore-Cuthbert

Tue, 16 Jul 2024 09:10:00 -0000

Get ahead of the competition with highlights from the GOAT of Social Media — Jen Gore.

Hear Jennifer live at PIMCON, the first-ever PIM Conference

September 15 - 17 | The Phoenician | Scottsdale, AZ

Website: Pimcon.org

Code for $200 off: PIMJEN

Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris’ favorite lessons from former PIM guests.

Each of these trailblazers and thought leaders will speak live at the inaugural PIMCon, the inaugural Personal Injury Mastermind Conference.

Social Media is no longer optional. It is essential if you want leads. Creating engaging, informative content on these platforms allows you to reach a wider audience, showcase your expertise, and build trust with potential clients. Jennifer Gore knows how to do it right. The GOAT of Social media has built her law firm, Atlanta Personal Injury Law Group, into one of the fastest-growing firms in the country - securing a place on the Onc. 5000 three years in a row. And social media has been a key driver of that success. She's mastered the art of identifying her target demographic and tailoring her content to their interests and pain points. Press play to learn how you can apply her hard-won lessons to your firm.

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260. Dan Martell, Martell Media — Buy Back Your Time: Overcome the Painline

Thu, 11 Jul 2024 09:00:00 -0000

Dan Martell’s (@danmartell) journey is a testament to perseverance - starting at 17, he faced two business failures before striking gold, making his first million by 27. Now, he's a powerhouse in the tech world, acquiring and scaling software companies at a breakneck pace of one per month. But what makes Dan's insights invaluable for our listeners is his ability to translate this tech-world success into strategies for service-based businesses like law firms.

Drawing from his experience helping over a thousand founders achieve an average 209% boost in recurring revenue within just six months, Dan unpacks critical concepts for PI firm growth. We dive deep into overcoming the hurdles that keep most firms stagnant, exploring the 'pain line' in business growth and the revolutionary idea of 'buying back your time.'

Get your PIMCON Ticket Today!

Links

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Dan Martell Instagram

Growth Stacking Show Podcast

Latest book: Buy Back Your Time

What’s in This Episode:

Who is Dan Martell?
What is the "pain line" in business growth, and how can PI firms overcome it?
Why is reinvesting in your own practice often the smartest financial move for law firm owners?
How can PI attorneys apply strategies from the tech world to multiply their impact without increasing their workload?

Past Guests

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259. Gold Medal Moments — GOAT of Brand Love: Ed Herman

Tue, 09 Jul 2024 09:00:00 -0000

Get ahead of the competition with highlights from the GOAT of Brand Love — Ed Herman.

Hear Ed live at PIMCON, the first-ever PIM Conference

September 15 - 17 | The Phoenician | Scottsdale, AZ

Website: Pimcon.org

Code for $200 off: PIMED

Welcome to Gold Medal Moments on Personal Injury Mastermind. This is a special mini-series that highlights Chris’ favorite lessons from former PIM guests.

Each of these trailblazers and thought leaders will speak live at the inaugural PIMCon, the inaugural Personal Injury Mastermind Conference.

Brand recognition isn’t enough to beat the competition. Your firm needs to be so well known and so trusted that clients don’t just LIKE your brand — they LOVE it. How do you get there? Enter Ed Herman, the GOAT of Brand Love. Listen now to learn what it takes.

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258. James Helm, TopDog Law — State of Personal Injury Advertising in 2024

Thu, 04 Jul 2024 09:00:00 -0000

In this episode of the Personal Injury Mastermind Podcast, we welcome back James Helm (@topdoglaw) for an unprecedented third appearance on the show. As the owner of TopDog Law, James has quickly grown his firm from a Philadelphia upstart to a national leader in legal advertising, spending over eight figures and fielding thousands of calls.

Dive deep into the current state of marketing in personal injury law, covering critical topics to propel your firm to the next level:

The effectiveness of TV advertising and whether it still delivers the same ROI
The potential of social media marketing and the risks of outsourcing it to agencies that don't understand your brand
The underutilized power of Google Ads and why many firms are missing out on this opportunity
The emergence of OTT advertising and whether the high CPMs are justified by the results

James shares his unique insights and experiences from the front lines of PI marketing, offering listeners actionable strategies and real-world examples of what works and what doesn't.

Get your PIMCON Ticket Today!

‍

Links

Want to hear more from elite personal injury lawyers and industry-leading marketers?

What’s in This Episode:

Who is James Helm?
Does TV still work for Personal Injury Firms?
The best way to leverage social media for personal injury attorneys in 2024.
Actionable strategies and insights can PI attorneys learn from James Helm's experiences and success in growing TopDog Law into a national leader in legal advertising.

Past Guests

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257. Gold Medal Moments — GOAT of Content Marketing: Matt Dolman

Tue, 02 Jul 2024 09:10:00 -0000

Get ahead of the competition with highlights from the GOAT of content marketing and A.I. - Matt Dolman.

Hear Matt Dolman live at PIMCON, the first-ever PIM Conference

September 15 - 17 | The Phoenician | Scottsdale, AZ

Website: Pimcon.org

Code for $200 off: PIMMATT

Welcome to Gold Medal Moments on Personal Injury Mastermind. This is a special mini-series that highlights Chris’ favorite lessons from former PIM guests.

Each of these trailblazers and thought leaders will speak live at the inaugural PIMCon, the inaugural Personal Injury Mastermind Conference.

As a law firm, you're part of the Your Money Your Life (YMYL) crew, which means Google's algorithm is keeping a close eye on your online presence. To win the rankings game, you've got to show off your Experience, Expertise, Authority, and Trust (EEAT) through your content. Gone are the days of just slapping up the longest article and calling it a day. Now, it's all about creating content that puts your audience first, matches their intent, and proves that you know your stuff. And who better to guide us through this wild ride than the one and only Matt Dolman, the GOAT of content marketing and A.I.?

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256. Hamid Kohan, Legal Soft — Global Talent: Tap Into Profit Overnight

Thu, 27 Jun 2024 09:00:00 -0000

Harness the power of on-demand virtual staffing with Legal Soft (@legal.soft). Scale your firm, increase velocity, nail intake, and tap into new profits - almost overnight. CEO Hamid Kohan explains how.

Dont miss his insights on the future of tech in the leal industry, from liability in 'smart' cars to the future of law firm management with AI.

Get your PIMCON Ticket Today!

Links

Want to hear more from elite personal injury lawyers and industry-leading marketers?

Rankings.io Instagram

Chris Dreyer Instagram

Legal Soft Instagram (@legal.soft)

What’s in This Episode:

Who is Hamid Kohan?
Where in the world should law firms source the best virtual talent?
How to retain and incentivize a virtual staff.
Why virtual staffing buys back time and can serve as a foundation for growth.

Past Guests

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255. Gold Medal Moments — GOAT of Unique Selling Points: John Berry

Tue, 25 Jun 2024 09:00:00 -0000

Get ahead of the competition with highlights from the GOAT of Distinctive USPs - John Berry.

Hear John Berry live at PIMCON, the first-ever PIM Conference

September 15 - 17 | The Phoenician | Scottsdale, AZ

Website: Pimcon.org

Code for $200 off: PIMJOHN

Welcome to Gold Medal Moments on Personal Injury Mastermind. This is a special mini-series that highlights Chris’ favorite lessons from former PIM guests.

Each of these trailblazers and thought leaders will speak live at the inaugural PIMCon, the inaugural Personal Injury Mastermind Conference.

Every law firm needs a unique selling position - or USP. If words like ‘fights for the client’ or ‘cares for the client’ spring to mind - those are table stakes. Not USPs. Centering your practice on veterans by hiring former veterans and serving veterans - that is a Unique Selling Position.

Here’s why: It's a niche focus that leverages veterans' unique expertise while building community and demonstrating shared values like service, duty, and loyalty. Get the tools you need to discover your own USP.

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254. Jon Groth, Groth Law — Art of Acquisition: Insider Guide to Firm Growth

Thu, 20 Jun 2024 09:00:00 -0000

We're diving into the world of law firm acquisitions with a true expert - Jon Groth, the founder of Groth Law. What started as a solo practice in his basement back in 2010 has now expanded to three offices across Wisconsin, with a team of three attorneys and 14 staff members.

But here's where it gets interesting...

Jon recently acquired another Milwaukee law firm, expanding Groth Law's reach and capabilities even further. And he's here to share his insider knowledge on how to make a law firm acquisition work for you. He shares everything from crunching the numbers to getting smart about branding and protecting your firm's reputation.

Get your PIMCON Ticket Today!

Links

Want to hear more from elite personal injury lawyers and industry-leading marketers?

Rankings.io Instagram

Chris Dreyer Instagram

Samster, Konkel & Safran Website

What’s in This Episode:

Who is Jon Groth?
How to brand your firm after acquiring another practice.
What to look for when purchasing a firm to expand a practice.
The case for protecting your marketing assets.

Past Guests

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253. Alan Weiss — Toolkit: The Agile Attorney, Thriving in a Shifting Legal Landscape

Thu, 13 Jun 2024 09:00:00 -0000

Today we welcome the legendary Alan Weiss. Alan is a world-renowned consultant, speaker, and author who has helped hundreds of businesses and individuals achieve massive success. With over 60 books to his name, including the bestseller "Million Dollar Consulting," and inductee into multiple halls of fame, Alan is a true authority on entrepreneurship and leadership.

In this value-packed conversation, Alan shares his insights on how attorneys can take their practice to the next level. Discover how to price your services based on value, generate a steady stream of referrals, and stay ahead of the curve in an ever-changing industry. Alan challenges conventional wisdom and offers fresh perspectives that will make you rethink the way you approach your firm.

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Links

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Alan Weiss's The Uncomfortable Truth Podcast

Sentient Strategy: How to Create Market-Dominating Strategies in Turbulent Economies

What’s in This Episode:

Who is Alan Weiss?
How to be a better speaker.
How doing the uncomfortable thing and removing one little obstacle can help you become limitless.
Why quantity marketing and quality connection equal more referrals.

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Welcome to Personal Injury Mastermind

Fri, 07 Jun 2024 10:27:00 -0000

Whether you're a seasoned veteran or just starting, this podcast is your essential resource for mastering the art of marketing and ensuring your firm's long-term success. Hosted by Chris Dreyer, founder of Rankings.io and a trailblazer in legal marketing, Personal Injury Mastermind is your weekly guide to staying ahead in an ever-evolving and fiercely competitive landscape.

Each episode features elite personal injury attorneys and innovative vendors who share exclusive insights and proven growth strategies to help you dominate your market. From leveraging the latest trends to implementing cutting-edge techniques, you'll gain the tools and knowledge needed to revolutionize your firm's presence and attract high-value cases.

With a guest list featuring industry juggernauts such as Seth Godin, Jennifer Gore, James Helm, and Daniel Morgan, PIM brings you unparalleled access to the brightest minds in legal marketing and personal injury law.

Subscribe to the Personal Injury Mastermind podcast today.

252. Joe Fried, Fried Goldberg — Maverick to Mogul: Blueprint for Creating Billion-Dollar Niches

Thu, 06 Jun 2024 09:00:00 -0000

Leaders don't wait for opportunities - they create them.

In the uber-competitive personal injury arena, true differentiation is everything. But what does it really take to stand out and be seen as the go-to authority?

Just ask trucking litigation pioneer Joe Fried, founding partner of Fried Goldberg. Long before it became a hot practice area, Joe was building his nationally renowned firm by hyper-specializing in trucking cases. An unconventional vision that drew skeptics and naysayers at first.

But Joe's conviction paid off in a big way. Through total commitment to mastering this niche, he uncovered critical case details and massive insurance coverages that generalists missed. We're talking $150 million in hidden policies on a single case!

Joe took it even further by cultivating an entire ecosystem around trucking law. From co-founding pioneering organizations like the Academy of Truck Accident Attorneys to getting official ABA Board Certification established, he legitimized and advanced the whole specialty.

Now Joe reveals his insights on how niche focus, grit, and building the right support system are the keys to dominating any emerging area. Whether you want to blaze your own trail, maximize cases, or just learn from a living legend - this is the story of stratospheric success through hyper-specialization.

Don't miss legal marketing titan Chris Dreyer's second eye-opening conversation with Joe Fried (check out Part 1 here). They cover Joe's journey taking an unconventional idea and turning it into one of today's most robust practice areas.

Get your PIMCON Ticket Today!

Links

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Rankings.io Instagram

Chris Dreyer Instagram

Rankings.io Twitter

Rankings.io Website

Joe Fried on LinkedIn

Fried Goldberg on LinkedIn

Fried Goldberg Website

The Trucking Attorneys YouTube

What’s in This Episode:

Who is Joe Fried?
What is the best marking tactic for getting commercial trucking cases?
What is the difference between b2b and b2c marketing for trucking cases?
What to do as soon as a trucking case comes in the door.

Past Guests

Additional Episodes You Might Enjoy

251. Julian Gray, Julian Gray Associates — Toolkit: Ultimate Guide to Settlement Planning in 2024

Thu, 30 May 2024 09:00:00 -0000

As a personal injury attorney - you work hard to get the best settlements and verdicts for your clients. But what happens after they get the check? Julian Gray provides comprehensive settlement planning for clients that can make millions of dollars of difference.

With over 25 years of experience, his Pittsburgh-based firm, Julian Gray Associates, is renowned for its expertise in Medicaid planning, veterans benefits, special needs planning, and settlement planning.

In this eye-opening conversation, Julian explains :

Why partnering with settlement planning experts from day one gives you a massive competitive advantage,
How to protect your firm and your clients by navigating complex issues like Medicare's interests,
The power of custom-tailored settlement solutions to set your firm apart and attract top-tier cases,
And how comprehensive settlement planning services can fuel your marketing and generate a steady stream of referrals.

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What’s in This Episode:

Who is Julian Gray?
How are settlement attorneys compensated?
When should a personal injury attorney consider a settlement-attorney partnership?
What are the tax implications for a major settlement?

Past Guests

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250. Steven Gursten, Michigan Auto Law — Thrive in Disruption: Future-Proofing Your PI Practice

Thu, 23 May 2024 09:20:00 -0000

New auto safety tech could decimate accident cases 50%+ in just years. Is your PI firm ready for this disruption? Michigan's elite accident attorney Steven Gursten breaks it down.

His elite firm, Michigan Auto Law (@_autolaw), is the only board-certified auto accident practice in Michigan. With 21 attorneys across 5 office locations, they've been serving injury victims throughout the state for over 50 years. Steven builds on his success and looks to the future. He shares his proprietary game plan for future-proofing your marketing and business model so you don’t get left behind.

You'll get Steven's step-by-step tactics for:

Diversifying into lucrative, untapped niche practice areas before the pack
Building an authoritative brand presence that cements your firm as the go-to specialists
Adapting your marketing mix as your practice matures

Since our last talk in 2021, he's doubled down on these future-focused efforts. Now he reveals the latest pivots preparing his firm for what's next.

Get your PIMCON Ticket Today!

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Steven Gursten on LinkedIn

Michigan Auto Law on LinkedIn

Michigan Auto Law Website

Michigan Auto Law Instagram

Seven Gursten on PIM: Episode 70

What’s in This Episode:

Who is Steven Gursten?
Is it better to have one website with pages for each practice area? Or multiple niche websites for each practice area?
What is a sure-fire way to track a branding campaign?
How to decline a case and still get positive Google reviews?

Past Guests

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249. Chad Celi — Toolkit: Avoid the Marketing Malpractice Minefield

Thu, 16 May 2024 09:30:00 -0000

Chad Celi, AKA ChadGPT, a true master of marketing in the personal injury space. Chad's agency is built on the principles learned from the legendary Jay Abraham. He has worked with over 119 industries, including some of the biggest names in PI like Mike Morse and Darryl Isaacs.

Throughout this jam-packed interview, Chad shares his invaluable insights on how to avoid the pitfalls of marketing malpractice. He explains the importance of rebranding your intake team, optimizing your intake language, and leveraging the power of reviews to boost your firm's reputation and attract more clients.

Whether you're a seasoned PI attorney looking to take your marketing to the next level or just starting out and looking for a competitive edge, this episode is a must-listen.

Selective about who he works with, this interview gives exclusive insights you won't want to miss.

Get your PIMCON Ticket Today!

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What’s in This Episode:

Who is Chad Celi?
The three worst forms of marketing malpractice and how to avoid them.
Psychological tweaks to inspire rave reviews - even from calls you reject.
How to increase the volume of opportunities for capturing reviews.

Past Guests

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248. Luis Scott, 8 Figure Consulting — Reaching the Top 1%: Explosive Growth Through Predictable Revenue

Thu, 09 May 2024 09:00:00 -0000

Growing a firm to 8 figures in under five years might seem like a lucky break, but what if you could repeat that success 25 times?

Luis Scott (@luisscottjr) has done just that, and he's ready to share his proven strategies with you.

From taking a firm from 25 to 150 employees and securing $100 million in settlements in just two years, to his unique perspective on turning challenges into opportunities, Luis has the expertise to help you achieve massive growth.

With 8 Figure Firm (@8figurefirm) Consulting, Luis is on a mission to guide 100 law firms to 8 figures in predictable yearly revenue. Will you be one of them?

In this must-listen episode, Luis shares his hard-won wisdom on:

Strategic marketing budget allocation
The importance of tracking revenue per employee
Crafting a compelling USP that sets your firm apart

Get your PIMCON Ticket Today!

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The Guts and Glory Podcast

What’s in This Episode:

Who is Luis Scott?
What the 60/40 rule is in budgeting for marketing.
How to identify your own USP.
What happens when employee productivity doesn't match salary increases?

Past Guests

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247. Raymond Mieszaniec, EvenUp — Toolkit: Demand Letter Revolution, Increase Case Value, Supercharge Velocity, and Save Time with A.I.

Thu, 02 May 2024 09:10:00 -0000

In the cutthroat world of personal injury law, the stakes are high and the competition is fierce.

To come out on top, firms need every advantage they can get.

That's where Raymond Mieszaniec (@mieszaniec) and his powerhouse startup EvenUp come in.

Raymond is the visionary co-founder of EvenUp (@EvenUpLaw), the AI-powered platform changing the demand letter game. It's THE tool for securing lightning-fast resolutions and jaw-dropping settlements for clients. EvenUp is increasing transparency in an industry of closed-door settlements and has quickly become the secret weapon of choice for PI attorneys across the country.

Ray shares battle-tested strategies for ramping up case velocity, transforming your team into a squad of legal superheroes, and running a lean, mean, profit-generating machine.

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EvenUp Website

EvenUp Instagram

Raymond Mieszaniec Instagram

What’s in This Episode:

Who is Raymond Mieszaniec?
How AI can generate demand letters, saving five to ten hours per case.
How does EvenUp increase revenue per employee?
Why access to big data can increase settlements.

Past Guests

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246. Ben Whitley, Whitley Law Firm — Legacy Firm Success: Authenticity, Adaptability, and Acceleration

Thu, 25 Apr 2024 09:00:00 -0000

Build a thriving practice that will stand the test of time.

Todays guest is Benjamin Whitley, managing partner at The Whitley Law Firm (@whitleylawfirm), who shares his secrets to maintaining and scaling a legacy firm.

With deep roots in North Carolina and a family legacy in law, Ben brings a unique perspective on how to serve the needs of modern clients while staying true to your firm's values.

But what really sets him apart is his willingness to challenge traditional thinking and embrace innovation. From authentic branding that resonates with your community to adopting best practices from other industries, Ben reveals the strategies that have fueled his firm's remarkable growth. He also shares his insights on the power of collaboration and how surrounding yourself with the right team can help you focus on what you do best.

Get your PIMCON Ticket Today!

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The Whitley Law Firm Instagram

What’s in This Episode:

Who is Ben Whitley?
The case for saturating a territory before expanding.
How to translate trust and authority into a digital format.
Increasing the lifetime value of a client as a firm matures.

Past Guests

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245. Chris O’Brien, CaptureNow — Toolkit: Capture Every Single Lead, Eliminate Call Wait Time and Maximize Human Capital

Thu, 18 Apr 2024 09:00:00 -0000

A missed call isn't just a missed opportunity - it's revenue directly leaking out of your marketing funnel. Yet most law firms fail to nail this critical intake process, whether it's inconsistent human interactions, apathetic call centers, or accepting that some leads will inevitably slip through the cracks.

What if there was finally a solution to plug those marketing leaks for good? Introducing Capture Now (@capturenowlaw) - the legal industry's first automated AI call solution that guarantees you never miss another lead.

In this episode, Chris O'Brien, Co-Founder of CaptureNow, reveals how their cutting-edge technology leverages AI to maximize marketing ROI, deliver platinum client experiences at unlimited scale, and empower your staff to focus on high-impact activities instead of reactive intake.

If you want an unfair advantage to blow past competitors and truly convert more cases from your ad spend, you can't afford to miss O'Brien's invaluable insights. Reimagine your intake process as a hyper-effective, automated growth engine.

Get your PIMCON Ticket Today! ( https://www.pimcon.org/ )

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Capture Now

Capture Now Linkedin

Capture Now Instagram

What’s in This Episode:

Who is Chris O’Brian?
Why improved ring time is great for LSA.
Consumer reactions to AI over the phone.
How much does each call cost?

Past Guests

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244. Brent Wisner, Wisner Baum — The Billion Dollar Litigator: Preparation, Immersion, Pressure

Thu, 11 Apr 2024 09:10:00 -0000

R. Brent Wisner has made history.

The youngest lawyer ever to win a multi-billion dollar jury verdict didn't get there by luck. It was relentless preparation. Brent Wisner, the lead trial attorney and managing partner at Wisner Baum (@wisnerbaum) reveals hard-won insights that have earned him over $3 billion for clients. The stakes are high in these long-game litigations against corporate giants. Total courtroom domination requires total immersion in every scientific and legal detail of these complex cases. And Brent goes ALL in. Brent shares how he digs into the science before committing to take on a tort, how social media is an underutilized tool for pressuring change, and how to get into mass torts if you’re just starting out.

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Wisner Baum Website

Wisner Baum Instagram

Wisner Baum TikTok

What’s in This Episode:

Who is Brent Wisner?
How a billion-dollar firm balances marketing and referrals for new cases.
How social media can be used to apply pressure in unexpected ways.
Advice from a legacy firm for attorneys looking to get into mass torts.

Past Guests

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243. Micki Love, CJ Advertising — Toolkit: 10 Figure Firm, an Expert Blueprint for Growth

Thu, 04 Apr 2024 09:00:00 -0000

Want a 10-figure firm?

Know your market better than anyone.

Stay on top of attention shifts quarterly.

Micki Love pioneered data-driven marketing while rising the ranks at Hughes & Coleman for 23 years. She handled everything from intake conversions to leading as COO. Now at CJ Advertising (@cjadvertising), Micki brings strategic expertise on PI firm growth. She's laser-focused on results through integrated digital, video, media buying and more.

Micki shares tactical advice on marketing your way to 9 and 10 figures. Learn how to staff to maximize the top 5% of cases. Hear messaging needed to stand out and capture coveted trucking and complex cases. Learn her battle-tested takeaways for capturing more cases and scaling your firm.

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CJ Advertising Website

CJ Advertising Instagram

What’s in This Episode:

Who is Micki Love?
How should firms think about leveraging emerging options like NIL deals?
How can firms embrace nearshoring administrative tasks to free up the budget without losing connection with those team members?
Advice for properly staffing a firm to tackle the highest value cases.

Past Guests

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242. Angel Reyes, Reyes Browne Law — $1B and Counting: Managing and Marketing an Auto Empire

Thu, 28 Mar 2024 09:10:00 -0000

What fuels a personal injury law firm that has recovered over 1 billion dollars for over 50 thousand clients? Sustained excellence and fierce determination - spanning nearly 30 years.

A Super Lawyer for the past 15 years, Angel Reyes has built the Reyes Browne Law Firm (@reyes.law) into a Texas powerhouse in auto and trucking cases. With over 8,000 Google reviews, he leverages a $4 million annual marketing budget to sign over 200 new cases every month.

Get the keys to Reyes’ enduring impact: the pivotal role of digital marketing, the power of reviews for generating clients, and how filling the right seats with the right people drives growth.

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Angel Reyes LinkedIn

Reyes Browne Law Firm Website

Reyes Browne Law Firm Instagram

Reyes Browne Law Firm Facebook

What’s in This Episode:

Who is Angel Reyes?
Why you should ditch branding for referral capture.
How operations changed when managing over 3,000 active cases.
How tracking ad spend allowed Angel to ditch a million-dollar TV spend.

Past Guests

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241. Tanner Jones, Consultwebs— Toolkit: Data-Backed and Results-Driven, The Digital Foundation for Growth

Thu, 21 Mar 2024 08:40:00 -0000

Deciding where to invest marketing dollars to maximize law firm growth can feel like throwing darts blindfolded. The options seem endless, while proven returns feel few. Tanner Jones, VP of Business Development at Consultwebs (@consultwebs) will help you hit your mark. With over 20 years of results-driven legal marketing experience, Consultwebs has seen it all - from the early "web business card" days to today's ever-evolving digital landscape. Tanner shares invaluable insider knowledge on new channels plus research-backed approaches to blend branding with sales activations for consistent client acquisition. You'll discover why data tracking matters more than gut decisions and learn key foundations essential for any firm embarking on digital marketing. Come away armed with actionable strategies, whether starting a new solo practice or expanding an established firm's market dominance.

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Consultwebs Website

Lawsome Podcast

Consultwebs Instagram

What’s in This Episode:

Who is Tanner Jones?
What's the most effective yet overlooked approach proven to maximize your law firm's growth and sustainability?
Wondering whether to devote limited budget to branding or sales activations for the best ROI? Hear what the research reveals.
Starting out on your own? What 3 digital no-brainer steps form the foundation to dominate the market from day one?

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240. Charles Buist, Spetsas and Buist — Niche Authority: How to Find and Dominate Your Legal Blue Ocean

Thu, 14 Mar 2024 09:10:00 -0000

When Charles Buist first set out, he aimed to build a boutique firm. But when he found a blue ocean of underserved clients - everything changed. Charles, Managing Partner of Spetsas and Buist (@spetsasbuist) is bucking convention and blazing a trail in underserved niches. He quickly dove into dental med-mal, helping as many clients as he could. In just three years, he has cornered the market in four states and he has no plan of stopping.

If you’re ready to discover your own blue ocean — Charles charts the path forward.

PIMCon

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Spetsas and Buist Instagram

Plaintiff Prep Podcast

What’s in This Episode:

Who is Charles Buist?
How to identify and capitalize on niche areas with low competition.
How tools can streamline cases at increased volume.
Why providing value through education and referrals is pivotal, even for calls you don't directly take on as cases.

Past Guests

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239. Jack Newton, Clio— Toolkit: Legal Tech, Streamline Legal Marketing, Intake, and Operations

Thu, 07 Mar 2024 10:00:00 -0000

Clio is the world’s leading legal practice management software trusted by over 150,000 legal professionals. Since creating Clio in 2008, CEO and Co-Founder, Jack Newton has spearheaded using data to make informed business decisions and choose solutions that drive long-term success. He shares his valuable perspectives on emerging industry opportunities and innovations specifically for personal injury firms. Law firm owners of any size will find Jack’s advice on growing your firm invaluable.

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What’s in This Episode:

Who is Jack Newton?
Why every firm should invest time and effort into Local Search Ads, or LSAs
How keeping the client journey in one location can boost marketing ROI and improve labor costs.
Why migrating to the right tools are worth it in the long run.

Past Guests

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238. Corey Quinn — Vertical Marketing: Explosive Growth, One Niche at a Time

Thu, 29 Feb 2024 10:30:00 -0000

If you want to scale your personal injury firm towards nine figures — this is the growth mastermind you need to hear.

In just seven years, Scorpion expanded from $20 million to over $150 million in revenue. They also employed over 900 new employees during that span. Meet the former CMO behind that incredible growth - Corey Quinn.

He will reveal his proven playbook for dominating specific niches, smartly building off past success, and expanding firms with precision. The "Vertical Go-To-Market Strategist," Corey will help you rethink sequenced expansion so that you can take your personal injury firm to new heights.

PIMCon

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Vertical Go-To-Market Podcast

What’s in This Episode:

Who is Corey Quinn?
How to budget your way to nine-figures.
Why deep specialization is great for growth.
The best way to hire multiple bodies to keep up with rapid expansion.

Past Guests

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237. Bill Pintas, Pintas & Mullins — Capture More Cases: Market Smarter, Partner Stronger

Thu, 22 Feb 2024 10:00:00 -0000

Decades ago, as a young lawyer, William "Bill" Pintas could only afford $25 late-night TV spots. Today his juggernaut firm, Pintas & Mullans (@pintasmullins) boasts partnerships with 500+ top litigating firms after cracking the code on strategic marketing and alignments. Bill peels back the curtain on explosive growth tactics for PI firms. Learn how thoughtful spending, dream team partnering and customer service fanaticism can transform your case volume.

PIMCon

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William "Bill" Pintas LinkedIn

Pintas & Mullins Injury Lawyers Website

Pintas & Mullins Law Firm Instagram

What’s in This Episode:

Who is Bill Pintas?
How to evaluate when to invest in a mass tort case.
What is the strategy behind Pintas & Mullins' national referral-based firm partnerships?
What traits does Bill look for in a partnership?

Past Guests

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236. Paul Bamert, Case Status — Client Apps: How Better Communication Leads to Raving Fans

Thu, 15 Feb 2024 10:20:00 -0000

Immediacy. Transparency. Realtime reviews. This is what today's on-demand client engagement looks like. Consumers expect the same seamless, mobile-first experience from attorneys that they get from top brands.

Enter Case Status – the solution leading law firms rely on to transform friction-filled communication into efficient, 24/7 access. By consolidating interactions into one transparent client portal, it provides a consumer-aligned experience that earns loyalty and referrals.

Paul Bamert, VP of Product Marketing, specialized in fusing business and technology to delight customers with disruptive platforms. He's here to map out the portal's real-world impact, from automation streamlining legal work to better visibility activating new firm revenue streams.

The bottom line? Case Status holds the keys to conquering antiquated legal operations. Paul reveals how this mobile engagement game-changer keeps your firm competitive by earning 5-star consumer trust and accelerating growth.

PIMCon

Get your tickets for PIMCon HERE.

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What’s in This Episode:

Who is Paul Bamert?
How client communication directly impacts your profits.
How Case Status can increase staff caseload.
How Case status allows you to keep brand ownership of a case after referring to a partner firm.

Past Guests

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235. Dawn Smith, Smith Clinesmith — Cracking the Code: Specialized Firms Driving Complex Litigation at Scale

Thu, 08 Feb 2024 10:10:00 -0000

Dawn Smith rocketed to success as one of the top-grossing mesothelioma attorneys in the nation, then pivoted to advocate for nursing home abuse victims. Alongside Partner Curtis Clinesmith, she grew one of the largest practices in the country - Smith Clinesmith (@smithclinesmithllp).

Rejecting conventional law firm models, the duo specialized in complex cases while scaling with efficiency and boutique-firm personalization. Dawn pulls back the curtain on running a national firm with a boutique feel.

She reveals proven insights on niche domination, optimizing legal tech, systemization, and realizing ambitious visions. With unrelenting client dedication, Dawn serves as living proof that bold dreams can become reality.

PIMCon

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Dawn Smith LinkedIn

Smith Clinesmith Website

Smith Clinesmith Instagram

What’s in This Episode:

Who is Dawn Smith?
How to dominate a new niche by leveraging existing clients.
How one of the largest nursing home abuse practices plans for the future.
How to use data to scale a complex litigation firm and hold teams accountable.

Past Guests

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234. Chris Massaro, TSEG — Boost Marketing ROI: Mailbox Money and Risk-Free Mass Torts

Thu, 01 Feb 2024 10:00:00 -0000

Staying competitive. Embrace innovation. Gain an edge with digital marketing expert Chris Massaro (@massarochris).

Over the past decade, Chris has mastered accelerating law firm growth. He leads agency The Search Engine Guys (TSEG) in dominating online presence for over 520 firms.

In this episode, Chris moves beyond cost per acquisition, revealing a better measure of marketing ROI.

You’ll also learn how investing in a killer intake team can reduce overall costs. And Chris shares a risk-free approach to get “mailbox money” through leveraging existing SEO assets.

PIMCon

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Chris Massaro LinkedIn

TSEG Website

The Mass Tort Alliance Website

Chris Massaro Instagram

TSEG X

What’s in This Episode:

Who is Chris Massaro?
For lawyers looking to invest in mass torts, what approach does he recommend?
For lawyers with smaller budgets, what is a good starting point and path to grow?
How lawyers can optimize Google Ads (LSA) to get the best results.

Past Guests

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233. Jeff Solomon, Guardian Law Group — Data-Driven Growth: 5-Star Reviews, Better KPIs, and Legal Tech

Thu, 25 Jan 2024 10:00:00 -0000

Jeff Solomon navigates by numbers. With over a decade of experience and 1,200+ rave reviews, Jeff reveals his proven formula for running an ultra-efficient personal injury practice that puts client outcomes first. By tracking key metrics, utilizing legal tech to accelerate recovery, and proactively capturing 5-star reviews, he's built Guardian Law Group (@MyGuardianLaw) into a client-centric machine fueled by transparency, service, and trust.

PIMCon

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Jeff Solomon LinkedIn

Guardian Law Group Website

Guardian Law Group Instagram

What’s in This Episode:

Who is Jeff Solomon?
How to set objective KPIs to propel a firm forward.
Why consistency beats tricks in the long game of referrals.
Should your firm own or rent office space?

Past Guests

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232. Jacob Baadsgaard, Disruptive Advertising — Marketing Powerhouse: Lessons from $450MM in Ad Spend

Thu, 18 Jan 2024 10:00:00 -0000

What can you accomplish in just a decade? Jacob Baadsgaard (@disruptiveads) grew his side business into the formidable Disruptive Advertising agency. From 2012 to today, Jacob has scaled his team to over 160 employees and manages over $450 million in ad spend. Jacob is back on the show to share his wisdom. Learn how to effectively harness data and strategically pace your ad spend as you scale. Jacob also pulls back the curtain on how he builds an awesome culture and retains top talent amidst meteoric company growth.

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Disruptive Advertising Website

Disruptive Advertising LinkedIn

Disruptive Advertising Facebook

Jacob Baadsgaard Instagram

Book: Profit First by Mike Michalowicz

Jacob’s first episode on PIM

What’s in This Episode:

Who is Jacob Baadsgaard?
How to get an organization of 160 people rowing in the same direction.
How to approach labor-based leverage.
How to develop better humans at your company.

Past Guests

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231. Asten Hall, Asten Hall Firm — Answer Your Calling: Build a Boutique Firm

Thu, 11 Jan 2024 10:00:00 -0000

Reputation. Relationships. Specialization. These are the building blocks of Asten Hall ’s thriving practice. Discover how the owner of The Asten Hall Firm (@astenhallfirm) uses a homegrown marketing approach fueled by community engagement and niche expertise to become the go-to attorney. Asten explains the organic growth strategies that delivered a steady stream of referrals, enabled her to take on complex cases, and positioned her as a top legal authority. Whether you're looking to elevate your practice, grow your bottom line, or simply gain recognition as a legal leader, Asten provides a framework.

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Asten Hall Firm Website

Asten Hall Instagram

Asten Hall Facebook

What’s in This Episode:

Who is Asten Hall?
How did she approach capital when starting her firm?
How she has found success in grassroots marketing.
How boutique law firms think about accepting cases.

Past Guests

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230. Joe Ruotolo, Intaker — Capture and Convert More Leads: Video Powered Live Chat

Thu, 04 Jan 2024 10:00:00 -0000

Live chat is an untapped goldmine for lead conversion. Only 6% of law firms use live website chat. And even less use a tool that is effective. To get ahead of the competition, today's guest shows us how implementing the right chat tool can help capture and convert more leads by establishing quick connections. Joe Ruotolo (@joey_roots) from Intaker explains how to leverage chat tools to decrease friction, map client journeys, and gather information for more empathetic connections. Any personal injury firm can use smart chat automation to level up their business, no matter the size or business model. Learn how to turn more leads into signed clients.

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Intaker LinkedIn

What’s in This Episode:

Who is Joe Ruotolo?
Why all live chat is not created equal.
How to focus on the leads that matter the most.
Why tracking marketing, SEO, and conversion rates helps a firm grow.

Past Guests

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229. Happy Holidays From PIM and Rankings

Thu, 28 Dec 2023 10:00:00 -0000

This holiday season, Personal Injury Mastermind host Chris Dreyer thanks all of you for an incredible year of growth! 2024 has some major expansions in 2024 - including the first-ever Personal Injury Mastermind Conference - PIMCON - for ambitious firm owners ready to unlock the next level of success!

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228. James Helm, TopDog Law — Pt.2 Supercharged Intake: From Info Gatherers to Contract Closers

Fri, 22 Dec 2023 10:00:00 -0000

We’re back with TopDog Law (@topdoglaw)’s CEO James Helm, a leader in personal injury advertising, generating thousands of calls every month with their 28+ person intake team.

A key driver behind their rapid national growth is James’ vision to transform intake staff into contract closers through targeted sales training and technology. He shares proven methods to equip your frontline team to convert leads at a higher rate.

Learn how proper CRM selection, implementing conditional logic, overcoming common objections, and a culture of accountability can accelerate your firm’s growth. James provides actionable ways to reimagine your intake department as a revenue growth accelerator.

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The Intake Playbook, Gary Falkowitz

CRM Software Tools for Lawyers

What’s in This Episode:

Who is James Helm?
When to bring intake in-house?
How to cut down human error during intake.
What are the essential skills an intake needs to master to increase conversions?

Past Guests

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227. James Helm, TopDog Law — Pt.1 Unreasonable Success: Explosive Growth in Under 5 Years

Thu, 21 Dec 2023 10:10:00 -0000

CEO James Helm has rapidly grown TopDog Law (@topdoglaw) from a Philadelphia upstart to a national advertising leader in just 5 years. Already in the top 1% of mass marketers, they field thousands of calls every month.

James reveals the data driving growth, how creativity beats budget constraints, and maintaining win-win referral relationships. His partnership philosophy sees collaborators instead of competitors - when TopDog succeeds, so do other firms.

Learn how TopDog Law rose from scrappy underdog to a household name synonymous with referral marketing success. James shares hard-won lessons on the importance of tracking metrics and building strategic alliances.

Get ready for part one of two with James Helm of TopDog Law - the current alpha dog of legal advertising ready to lead the pack.

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What’s in This Episode:

Who is James Helm?
Why creativity can beat big budgets.
How to keep national advertising firms happy.
How to select the right channels for marketing your firm.

Past Guests

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226. Darl Champion, The Champion Firm — From Dependence to Dominance: Own Your Marketing and Leap from Referrals to Direct Client Acquisition

Thu, 14 Dec 2023 10:00:00 -0000

Referral relationships are a great way to establish a firm's initial book of business. But what happens when a firm owner is ready to grow the practice and diversify case sources? Today’s guest offers a blueprint to making the transition and becoming a thriving practice. Darl Champion once relied on a single dominant referral source to stay afloat.

Darl diversified his case sources to scale up and invested in digital marketing to drive direct client acquisitions. This shift away from a referral-based firm felt like a calculated gamble. However, the risk paid off for The Champion Firm (@winwithchampion). Now recovering over $22 million annually with a team of 7 attorneys and 20+ staff, Darl hasn't second-guessed taking ownership of his marketing.

In this episode, Darl explains the calculated process of reducing referral relationships to fuel growth. Learn how implementing selective case criteria, enhancing client experience, and blending case types can help firms expand.

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Championing Justice Podcast

What’s in This Episode:

Who is Darl Champion?
Why a blended business model can be the best of both worlds.
How to know if your PPC campaign is working for your firm.
When to bring marketing in-house and when to hire an agency.

Past Guests

Additional Episodes You Might Enjoy

225. Darren Miller, D. Miller & Associates — Dream Big, Scale Smart: Unapologetic Branding, Delegation, and Mass Torts

Thu, 07 Dec 2023 10:00:00 -0000

Stand out from the crowd with tips from a firm owner who's been there. Darren Miller learned through trial and error; transforming a $5000 loan into a practice with 63,000 active clients. The owner of D. Miller & Associates (@dmillerlaw),he shares the wisdom he's gained from over two decades in practice. To help your firm run smoother and grow stronger, he stresses the importance of delegating tasks early so you can spend time on high-dollar activities. He explains how to get started in mass tort cases - from investing to avoiding dual rep conflicts. And shares why you should care less about what the competition thinks.

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D. Miller & Associates LinkedIn

D. Miller & Associates Instagram (@dmillerlaw)

D. Miller & Associates TikTok

What’s in This Episode:

Who is Darren Miller?
When should PI firm owners think about getting into mass torts?
How to approach diversification in mass torts?
When and how should you approach expansion?

Past Guests

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223. Alreen Haeggquist, Haeggquist and Eck — Fired Up and Ready to Grow: Marketing Your Way

Thu, 23 Nov 2023 10:00:00 -0000

Scaling a successful firm requires marketing savvy - even when self-promotion makes you cringe. Alreen Haeggquist (@haellp), owner of Haeggquist & Eck, shares hard-won lessons from 15 years of strategic growth. She transformed $5,000 and a room in the back of her house into a thriving 7-attorney firm. This trailblazer shares her insights on bootstrapping and hustling for early revenue when launching on your own, retaining talent by finding employees who share your values, and embracing marketing like SEO, branding, and storytelling through books.

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Fired Up: Fueling Triumph From Trauma

LawHer Ep. 23. Alreen Haeggquist, Haeggquist & Eck — Natural Born Fighter: Confidence and Social Justice

What’s in This Episode:

Who is Alreen Haeggquist?
The pros and cons of adding employment law to your practice.
Why HR is a positive role for every organization.
How to overcome the fear of failure and create a thriving marketing plan.

Past Guests

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222. Jason Melton, Whittel and Melton — Overcome the Plateau: Ignite Growth

Thu, 16 Nov 2023 10:00:00 -0000

Over the past twenty years, Jason Melton (@jasonmeltonesquire) has built his Florida-based law firm, Whittel and Melton (@whittelandmelton), into a thriving practice. With a dedicated team of 12 attorneys, the firm has become a powerful force in the legal industry. Jason's strategic leadership and niche marketing expertise have earned him recognition as a Top 100 High Stakes Litigator and Top 20 Motorcycle Injury Lawyer nationwide. Though not a rider himself, Jason's unique ability to connect with specific client markets propelled his rise to president of the prestigious National Academy of Motorcycle Injury Lawyers (NAML). Jason generously shares his insights on leveraging social media, niche marketing, and relationship building to amplify your professional presence. His proven strategies demonstrate that with dedication and planning, remarkable achievements are possible even in slower growth periods. Jason's career is a testament to the rewards of strategic growth and client focus.

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Whittel and Melton Website

Whittel and Melton Instagram

Malone Law LinkedIn

Jason Melton Instagram

Whittel and Melton Facebook

Whittel and Melton LinkedIn

National Academy of Motorcycle Injury Lawyers Website

What’s in This Episode:

Who is Jason Melton?
How did Jason hit 180K followers on Instagram?
How Jason fell into the motorcycle niche without ever riding a bike?
How Jason gets more value out of cases.

Past Guests

Additional Episodes You Might Enjoy

221. Micha Star Liberty, Liberty Law — Lessons From a Street Fighter: Trauma-Informed Practice

Thu, 09 Nov 2023 10:00:00 -0000

Think you can't get referrals from opposing counsel? Top litigator Micha Star Liberty (@michastarliberty) proves otherwise. The fierce fighter and founder of Liberty Law (@lbklawyers) explains how running a trauma-informed practice wins cases and referrals. Micha also shares her battles against courtroom bias and personal struggles with burnout. Her candid wisdom will inspire and empower you.

In this Episode:

Getting referrals from behind enemy lines.
How trauma-informed testimony training strengthens any law firm.
Marketing that aligns with vision and mission.

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Liberty Law Website

Liberty Law Instagram

Micha Star Liberty Instagram

Micha Liberty Twitter

What’s in This Episode:

Who is Micha Star Liberty?
How to prepare a client with trauma for a deposition.
Using speaking engagements to establish authority.
Why Micha is a certified street fighter.

Past Guests

Additional Episodes You Might Enjoy

220. Jefferson Fisher, Fisher Firm — Staggering Growth: Ambition Guided by Values (Rerelease)

Thu, 02 Nov 2023 09:00:00 -0000

Jefferson Fisher (@jefferson_fisher) opened Fisher Firm (@fisherfirm) just under a year ago. By showing up exactly as himself, he has created a strong client base so big that he had to expand. Today he runs a business of 16 employees and eight attorneys. Including his father.

Every decision Jefferson makes is guided by his quest to become "the most authentic law firm in Texas". He explains how core values shape everything from branding to hiring. How to appear more human, and really connect with potential clients both on and off line. And why every firm, regardless of size, needs to operate like a business. Hear how he gets it done in this release of a fan favorite!

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Jefferson Fisher LinkedIn

Jefferson Fisher TikToc

Jefferson Fisher Instagram

What’s in This Episode:

Who is Jefferson Fisher?
How he grew to eight attorneys and 16 employees in under a year.
How Jeffersons TikToc base of 300K+ followers drive lead generation.
How did core values set him up for success?

Past Guests

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219. Daniel Morgan, Morgan and Morgan — Explosive Growth: Inside the Nation's Leading Personal Injury Firm

Thu, 26 Oct 2023 09:00:00 -0000

With over 700 attorneys across the country, Morgan and Morgan (@danmorganesq) has recovered over $15 billion for clients. So how did they go from a single state practice to a nationwide powerhouse? Today, Daniel Morgan , partner at Morgan & Morgan, pulls back the curtain on the strategic decisions, marketing tactics, and intake processes that fueled their expansion. He provides invaluable insights on how to transform a firm, no matter the size. This is an exclusive masterclass in accelerating growth from a firm that has perfected it. Daniel shares the secrets to their dominance in the P.I. space. Learn from a leader of one of the most successful personal injury firms in America.

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Daniel Morgan LinkedIn

Morgan and Morgan Website

Morgan and Morgan LinkedIn

Morgan and Morgan TikTok

Daniel Morgan Instagram

Send a case LinkedIn

Send a Case Website

The Morgan Connection LinkedIn

What’s in This Episode:

Who is Daniel Morgan?
How Morgan and Morgan maintain a 30-second answer time.
What pod structures are best for scale?
How to make sure that the legal team is rowing in the same direction.

Past Guests

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218. Joe Sanok, Practice of the Practice — Toolkit: Slow Down to Speed Up: The Case for Strategic Pausing

Tue, 24 Oct 2023 09:00:00 -0000

Brilliant ideas rarely strike when we're burnt out. So how can you get into a flow state and unlock more "Aha!" moments? We all get the same 24 hours. It's up to you to maximize them. Our best thinking happens when we strategically slow down. Today's guest, Joe Sanok, shares simple yet powerful approaches to work smarter, not harder.

As host of the #1 podcast Practice of the Practice (@practiceofthepractice), Joe has helped thousands of entrepreneurs optimize their productivity. He's a renowned TEDx speaker, business consultant, and author of five game-changing books including Thursday is the New Friday.

Tools in this Episode:

In a True Grit culture, Joe explains how attorneys can work less and be more productive,
How to supercharge your weekend and bring your best self to work on Monday,
How to outsource repetitive tasks and increase efficiencies with AI.

Links

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Joe Sanok LinkedIn

Practice of the Practice Website

Practice of the Practice Podcast

Practice of the Practice Instagram

Thursday is the New Friday Website

Private Practice Success in 12 Months Infographic

What’s in This Episode:

Who is Joe Sanok?
How to get a years worth of work done in one week.
Breaking down the history and emotion of ‘hard work’.
How to take a step back and reimagine the life you want.

Past Guests

Additional Episodes You Might Enjoy

217. Adam Malone, Malone Law — Boutique Firm Building: Reputation and Marketing

Thu, 19 Oct 2023 09:00:00 -0000

How can lawyers build successful practices without relying on marketing? Renowned personal injury attorney Adam Malone, Partner at Malone Law , shares 24 years of insights handling complex cases. He's won over $500 million for clients, including record jury verdicts like $24 million in Albany, Georgia. Adam even changed Georgia law, striking caps on jury awards. Though his reputation draws 5-7 daily calls, he keeps a selective caseload for deep focus. Adam reveals how he carved out an early niche, why referral fees are marketing costs, and why there's no single way to build a firm's book of business.

Links

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What’s in This Episode:

Who is Adam Malone?
Why Adam decided to leave the DA and join his father in practice
How to prove non-economic damages.
Why referral fees are part of a marketing budget.

Past Guests

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216. Lisa Bloom, The Bloom Firm — Toolkit: High Profile Marketing, Cases with Impact

Tue, 17 Oct 2023 09:00:00 -0000

Lisa Bloom (@lisabloomesq) is a fighter. As founder of the Bloom Firm (@thebloomfirm), she has secured high-profile victories against the likes of Bill Cosby and Jeffrey Epstein. Though a former Court TV host and bestselling author, Lisa shares how attorneys can effectively market themselves beyond TV. She offers insights on leveraging social media, assembling an outstanding team, and achieving work-life balance for her team.

Tools in this Episode:

How media plays a strategic role in business development,
How to retain top talent in a firm with high-profile cases,
How to keep a fully remote law firm connected.

Links

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LawHer Episode 20. Lisa Bloom, The Bloom Firm — Courage Unbridled: A Lifetime of Activism

What’s in This Episode:

Who is Lisa Bloom?
How are the operations at the Boom firm managed?
How the Bloom Firm has evolved over the past 13 years.
Why a team of one is all you need for a strategic social media presence.

Past Guests

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215. Sean Claggett, Claggett and Sykes — Fearless: Record-Breaking Cases, Big Data, and Maximizing Value

Thu, 12 Oct 2023 09:00:00 -0000

What if you could shatter ALL limits on your success? Trial lawyer Sean Claggett did just that. After a life-changing seizure in 2015, Sean became fearless. He rapidly achieved ambitions that once seemed impossible - securing one of the nation's top verdicts in 2016 and nearly $200 million for clients in just six years. Sean's secret? Courage, non-stop improvement, and a giving spirit. Partner at Claggett & Sykes (@claggettsykes), he eagerly shares proven tactics - like using big data to predict outcomes. You admire Sean's humility despite his meteoric rise. But his commitment to collaboration is what sticks with you. His story inspires you to crush self-doubt and realize your potential.

Links

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Sean Claggett LinkedIn

Claggett & Sykes Website

Claggett & Sykes Instagram

What’s in This Episode:

Who is Sean Claggett?
How a near-death experience led to the biggest case of Sean’s career.
Predict the outcome of your case with incredible accuracy.
How to decouple revenue from the number of bodies at your firm.

Past Guests

Additional Episodes You Might Enjoy

214. Ashley Owens — Toolkit: Strategic Networking, Maximizing Conference ROI

Tue, 10 Oct 2023 09:00:00 -0000

Break out in sweat just thinking about networking? You're not alone! Ashley Owens (@ashleyassists), President of PIM (@pim_org), shares her pro tips on how anyone can work a room. Learn how to create a targeted hit list before an event, nail first impressions, and follow up in a way people appreciate! This game-changer if you dread conferences or want to maximize connections. And Ashley reveals some major announcements here at PIM!

Tools in this Episode:

How to maximize your ROI when attending a legal conference.
Mistakes to avoid when making a first impression.
How to connect with the biggest names in the room.
Special announcement from the PIM team!

Join the PIM Community: PIM Website

Links

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PIM Website

Ashley Owens LinkedIn

Ashley Assists Website

Ashley Owen Instagram

What’s in This Episode:

Who is Ashley Owens?
Make a plan to get the most out of any event.
How to efficiently store new contacts while at a conference.
What the PIM community is and how you can be a part of it!

Past Guests

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213. Joseph Gates, Gates Law Firm — Solid Foundations for Growth: Finances, Community, Trail Skills

Thu, 05 Oct 2023 09:00:00 -0000

To build a successful firm from the ground up, you need a rock-solid foundation Just three years ago, Joseph Gates opened Gates Law Firm. He built his firm on stable personal finances, bolstered by a community of peers, and powered by a relentless drive to improve his craft.

In today’s episode, Joseph shares the best way to prepare to open a firm and how bar associations helped fuel his growth as an attorney and a business owner. Joseph is continually improving his skills as a trial lawyer. He shares the simple, yet incredibly effective question that has leveled up his depositions. He also makes an impassioned case for limiting confidentiality in personal injury law.

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Gates Law Firm Website

Joseph Gates Facebook

Gates Law Firm LinkedIn

What’s in This Episode:

Who is Joseph Gates?
How to gain traction as a young firm.
The questions you should be asking during depositions.
How to source and pay for expert witnesses?

Past Guests

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212. Best of Toolkit Tuesday: AI and Accelerated Law Firm Growth

Tue, 03 Oct 2023 09:00:00 -0000

From generating content ideas to streamlining backend processes, AI has the power to increase efficiencies and boost revenue. But it is not without its limitations. To help guide you along the knife edge of innovation, we hear from some of the leaders in the legal tech space. We unpack how AI can flip SEO on its head to boost your marketing. This episode has actionable tips to leverage AI and supercharge productivity. Join us for this special edition on how to harness artificial intelligence and give your firm THE competitive edge.

Tools in this Episode:

Ryan Stewart, Webris on flipping the keyword funnel
James Grant, Georgia Trial Attorneys on implementing AI-based processes
Ken Hardison, PILMMA on how AI levels the playing field for small firms
Kyle Roof, Page Optimizer Pro on separating the AI hype from reality.

Links

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Ryan Stewart LinkedIn

James Grant Instagram

James Grant TikTok

Georgia Trial Attorneys at Kirchen & Grant Website

Ken Hardison LinkedIn

PILMMA Website

PILMMA Instagram

Ken Hardison Instagram

What’s in This Episode:

How AI can boost productivity at every firm.
Why disruption is a good thing and the opportunities in AI to adopt early on.
How AI can streamline operations and client interactions
Why AI still requires a human touch.

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211. Christy Childers, Childers & McCaine — Break the mold: Find Your Squad and Shake Things Up

Thu, 28 Sep 2023 09:00:00 -0000

Buck conventions and shake things up—that’s Christy Childers’ (@childersmccain) approach to building a standout legal practice. This trucking legend and founder of the Mother Truckers and Childers + McCaine wants to spark creativity and innovation in the field. How? By having “no limit experiences” that disrupt the status quo. Christy is talking reinvented CLEs, niche expertise, and next-level storytelling techniques. Unconventional approaches most lawyers would avoid, but can transform your practice when done right. Toss out predictability and break the trial lawyer mold. Christy shares her rule-breaking methods that help attorneys push boundaries and reimagine success. With insights from this bold attorney and founder of the Georgia Association of Women Lawyers, you’ll uncover new ways to shock complacency and achieve game-changing results.

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Christy Crow Childers LinkedIn

Childers + McCaine Website

Christy Childers Instagram

Georgia Association of Women Lawyers Website

What’s in This Episode:

Who is Christy Childers?
Should trucking attorneys get their CDL?
What you need to get started in trucking.
What goes into becoming a board-certified trucking attorney?

Past Guests

Additional Episodes You Might Enjoy

210. Kyle Roof, Page Optimizer Pro — Toolkit: Data-Driven SEO Strategies: The Formula for First Page Rankings

Tue, 26 Sep 2023 09:00:00 -0000

You need compelling content and high rankings to get more leads from your website. Today we focus on rankings. SEO doesn’t require magic, just data and science. With patented methods and over 1 million uses of his tool, Page Optimizer Pro, Kyle Roof knows how to rank.

Tools in this Episode:

How simplicity keeps Google happy,
Why you should be nailing on-page content and internal linking,
Best SEO practices for firms with multiple practice areas.

Links

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What’s in This Episode:

Who is Kyle Roof?
Why rankings have nothing to do with good copy.
Is long-form content hurting your rankings?
How links can accelerate rankings.

Past Guests

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209. Jack Zinda, Zinda Law Group — Purpose and Profit: Roadmap for Strategic Growth

Thu, 21 Sep 2023 09:00:00 -0000

How can you build a successful law firm while staying true to your values? Jack Zinda provides a roadmap.

As founder of Zinda Law Group (@zindalawgroup), Jack has created a firm guided by purpose beyond profitability. With a clear sense of core values, he has transformed hiring, operations, case selection and client service. The result? A firm spanning multiple states and employing over 20 attorneys.

In this episode, Jack shares his strategic approach to expansion, breaking down how he evaluates new locations. We also hear how he leverages client satisfaction tracking to continuously improve. And he offers advice on thoughtfully developing niche expertise by examining market demand, passion and talent.

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John (Jack) Zinda LinkedIn

Zinda Law Group Website

Zinda Law Group Instagram (@zindalawgroup)

What’s in This Episode:

Who is Jack Zinda?
How the meaning of success evolves over a career in law.
Why lawyers at Jacks's firm never take on more than 35 cases at a time.
What questions should you be asking your clients in satisfaction surveys.

Past Guests

Additional Episodes You Might Enjoy

208. Gyi Tsakalakis, AttorneySync — Toolkit: Generate More Leads, Marketing Flywheel Best Practices

Tue, 19 Sep 2023 09:00:00 -0000

On the surface, the logic is simple. To grow, you need leads. To get leads, you need an integrated marketing strategy. But understanding how the marketing flywheel is powered can get pretty complicated.

Gyi Tsakalakis (@gyitsakalakis), President of AttorneySync, offers a manual on best practices for omnichannel marketing. Whether you're a high-volume pre-litigation firm or a selective litigator, his insights will help your firm dominate the competition.

Tools in this Episode:

Why social media should be leveraged for brand building,
Why traditional media is still relevant,
Why your budget should inform your tactics. Not the other way around.

Links

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Gyi Tsakalakis Instagram

Gyi Tsakalakis LinkedIn

AttorneySync Website

Gyi Tsakalakis Website

Gyi Tsakalakis Twitter

173. Kat Taylor, Rankings — Link Building Masterclass: Earn Quality Links to Dominate Google

What’s in This Episode:

Who is Gyi Tsakalakis?
What really works in SEO?
What to do in SEO if you’re just starting out.
How to go about nurturing referral partnerships.

Past Guests

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207. Allyson Ostrowski, Abir Cohen Treyzon Salo — Practice Area Pivot: Successfully Navigate Transition

Thu, 14 Sep 2023 09:00:00 -0000

With courage, hustle, and relationship capital, reinvention is possible at any stage of your career. If you've ever considered making a big shift, this episode is for you!

After 15 years of prosecuting criminals as an LA County District Attorney, Allyson Ostrowski (@aro.lawcorp) was ready for something new. She took a bold leap and shifted into civil law. She is now a trial attorney at Abir Cohen Treyzon Salo, LLP (@actslaw), focusing on catastrophic personal injury cases. It was a major change that came with uncertainty and learning curves. But Allyson leveraged her connections and discovered a marketing strategy that felt genuine. Allyson shares her candid advice on today's episode on how to pivot successfully — and feel good about it.

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ACTS (Abir Cohen Treyzon Salo, LLP) Website

Allyson Ostrowski Instagram

ACTS Law Instagram

Abir Cohen Treyzon Salo, LLP LinkedIn

Abir Cohen Treyzon Salo, LLP Facebook

What’s in This Episode:

Who is Allyson Ostrowski?
How to discover marketing that feels authentic.
How to navigate a mid-career transition from one practice are to another.
Why your circle of influence will help you everywhere you go.

Past Guests

Additional Episodes You Might Enjoy

206. Nathan Gotch, Gotch SEO — Relevance Wins: Law Firm SEO for 2023

Tue, 12 Sep 2023 09:00:00 -0000

Get ready to level up your law firm's online presence! In this can't-miss episode, we welcome back SEO guru Nathan Gotch (@nathan.gotch), Founder of Gotch SEO Academy , for an in-depth masterclass on search engine optimization.

If you want to get found and stand out in the crowded legal market, SEO is essential. Done right, it's the most cost-effective way to drive traffic, capture leads, and build authority. Whether you're new to SEO or want a refresher, this episode has tactics that work in today's evolving landscape. Invest the time. Gain an invaluable edge over the competition.

Tools in this Episode:

How to make your site more relevant (and more likely to rank) on Google.
The mechanics of optimized content that results in conversions.
Actionable tactics to maximize your law firm's visibility and credibility online.

Links

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Chris Dreyer Website

Nathan Gotch Instagram

Nathan Gotch LinkedIn

Gotch SEO LinkedIn

Gotch SEO Academy Website

Nathan Gotch YouTube

Nathan Gotch Website

What’s in This Episode:

Who is Nathan Gotch?
What relevancy has to do with dominating the competition.
Why user intent should be every firm’s North Star.
Best practices for SEO in 2023.

Past Guests

Additional Episodes You Might Enjoy

205. Suzanna Abrahamian, Suzanna Abrahamian Law Firm — Starting a Successful Firm: Reputation and Relationships

Thu, 07 Sep 2023 09:00:00 -0000

After a decade of honing her skills and building confidence, personal injury attorney Suzanna Abrahamian (@suzannaesq) was ready to go out on her own. As a rising star who has recovered over $83 million for clients, Abrahamian's foundation of competence allowed her to confidently launch her own firm.

The Founder of Suzanna Abrahamian Law Firm (@suzannaabrahamianlaw), she shares insights on starting a successful practice. Learn how she leveraged her sphere of influence for initial clients, identified opportunities in underserved practice areas, and prioritized open communication with clients. Abrahamian's journey demonstrates how deliberate practice over time can provide the skills and self-assurance needed to build the firm of your dreams.

Links

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Suzanna Abrahamian LinkedIn

Suzanna Abrahamian Instagram

Suzanna Abrahamian Law Instagram

What’s in This Episode:

Who is Suzanna Abrahamain?
Knowing your purpose; let it guide you.
Where budding firm owners can find cases.
When building a team, focus on people that align with your values.

Past Guests

Additional Episodes You Might Enjoy

204. Ken Hardison, PILMMA — Toolkit: Shortcut to Law Firm Growth, AI and Operations

Tue, 05 Sep 2023 09:00:00 -0000

Ken Hardison (@klhardison) saw opportunity where others saw risk. In the 1990s, advertising was taboo for law firms, but Ken recognized TV ads' untapped potential. He invested big, and his gamble paid off. His caseload exploded. Within four years he had over 60 employees and $5 million in revenue. He built not one - but two - multi-million dollar law firms. And wants to help other lawyers do the same. So Ken started the Personal Injury Lawyers Marketing & Management Association (@PILMMA) - providing training, coaching, and resources to shortcut the path to law firm growth. Ken is back for a second time on PIM to prove: when you see an opportunity, take it!

Tools in this Episode:

How AI can level the playing field for small firms.
What to look for in "A" players.
How to set proper KPIs to spur rapid firm growth.

Links

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Personal Injury Mastermind Threads

Rankings.io Twitter

Rankings.io Website

Chris Dreyer Website

Ken Hardison LinkedIn

PILMMA Website

PILMMA Instagram

Ken Hardison Instagram

What’s in This Episode:

Who is Ken Hardison?
Why early technology adaptors win the long race to success.
How PILMMA can uplevel any law firm.
Creative ways to identify top performers.

Past Guests

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203. Dave Abels, Abels & Annes — Steady Growth: Adaptability and Client Services

Thu, 31 Aug 2023 09:00:00 -0000

Running a law firm doesn't have to come at the expense of an ideal lifestyle. Attorney Dave Abels optimized his practice for flexibility and balance. His hard-won lessons come from 30 years in the business. His insights can take your firm to the next level while avoiding unnecessary stress. The Partner of Abels & Annes shares how to adapt your marketing strategies, build strong client relationships that drive referrals, and construct a practice aligned with your ideal lifestyle.

Links

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Personal Injury Mastermind Threads

Rankings.io Twitter

Rankings.io Website

Dave Abels LinkedIn

Abels & Annes Website

Abels & Annes Twitter

Ables & Annes Facebook

What’s in This Episode:

Who is Dave Ables?
Why working remotely doesn't mean working less.
Why keeping clients happy will keep you top of mind for referrals.
How his partner’s focus on litigation allows him to hone in on marketing and business development.

Past Guests

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202. Joshua Lisec — Toolkit: Authority Books, Strategic Positioning and Turning Readers into Clients

Tue, 29 Aug 2023 09:00:00 -0000

You may be an expert. But are you an authority? Writing a book that delivers exceptional value is a great way to earn authority and set yourself apart. But not all books are created equal. Slapping your name on a manuscript could signal expertise but not necessarily authority. To stand apart, you need an “Authority Book”. This special style teaches the reader everything they need to know to help themselves. This advice must be step-by-step, un-Google-able, and un-ChatGTP-able. This book is SO compelling that the reader wants to work with you - and only you - before they put it down.

Today’s guest can help you do just that. Joshua C Lisec (@joshualisec) has ghostwritten nearly 85 books across multiple industries. He has extensive experience helping attorneys get more clients and establish themselves in their market. His calculated approach can help you too.

Today, Joshua breaks down his three-phase system that consistently builds authority.

Tools in this Episode:

Three phases of writing an Authority Book —

Phase one: Market Research - Identify high-demand topics in your niche. Learn what readers struggle with most.
Phase two: Talent Stack Analysis - Catalog your credentials, experiences, and stories to uncover the unique value you provide.
Phase three: Book Positioning - Draw from the first two phases to create a book that informs readers AND converts them into clients.

Links

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Personal Injury Mastermind Threads

Rankings.io Twitter

Rankings.io Website

Chris Dreyer Website

Joshua C Lisec LinkedIn

Joshua Lisec Website

Joshua Lisec Instagram

Joshua Lisec Twitter

What’s in This Episode:

Who is Joshua Lisec?
How can a ghostwriter help speed up the process to becoming an authority?
What to so when the assembly line approach fails in book production?
How to write a book that is in the 99th percentile of persuasion.

Past Guests

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201. Michael Blom, The Lake Law Firm — Pivoting Your Practice: Seizing Opportunities and Navigating Change

Thu, 24 Aug 2023 09:00:00 -0000

Michael Blom's career as a successful attorney has followed a winding path, full of unexpected twists and turns. He started in personal injury law, then pivoted to mass torts. When the pandemic hit in 2020, Blom once again adapted, seizing an opportunity to help businesses obtain Employee Retention Tax Credits.

Partner at The Lake Law Firm (@thelakelawfirm), Blom's flexibility, and willingness to seize new opportunities, even in uncertain times, has been key to his success. As an early adopter of emerging practice areas like mass torts, Blom positioned himself as an expert, educating the public and attracting new clients.

While the path to success is rarely straight, Blom's career shows that with the right perspective, obstacles can give way to new opportunities. Today, he offers practical advice on how to fund a budding mass torts practice, and how to educate the public on new cases. He offers guidance on Employee Retention Tax Credits, dispels common misconceptions, and shares how you can access this fund.

Links

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Personal Injury Mastermind Threads

Rankings.io Twitter

Rankings.io Website

Michael Blom LinkedIn

The Lake Law Firm Website

The Lake Law Firm Instagram

What’s in This Episode:

Who is Michael Blom?
How to approach risk mitigation on mass torts.
What is the Employee Retention Tax Credit? And who qualifies?
How to fund a mass torts firm.

Past Guests

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200. Ted DeBettencourt, Juvo Leads — Toolkit: Velocity, Chat to Convert

Tue, 22 Aug 2023 09:00:00 -0000

To get clients - speed is everything. Individuals on Google are shopping around. Once they find your site, a 24-hour response time won't cut it. Chat is a great way to ramp up the number of cases coming into your firm. But, as Ted DeBettencourt shares with us today - not all chat services are created equal. Ted co-founded Juvo Leads (@juvo_digital). It's a boutique, human-powered, lead gen company that serves over 1,100 firms across the nation. They custom-train real people, can go off-script, and tailor the conversations to a firm’s needs.

Tools in this Episode:

How instant responses will grow your practice.
The importance of iteration.
How following up will improve your bottom line.

Links

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Chris Dreyer Instagram

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Personal Injury Mastermind Threads

Rankings.io Twitter

Rankings.io Website

Chris Dreyer Website

Ted DeBettencourt LinkedIn

Juvo Leads Website

Juvo Leads Instagram

Article: Is Ngage’s Chat Selling Your Leads? By Conrad Saam

What’s in This Episode:

Who is Ted DeBettencourt?
Why script writing for intake is not a one-time thing.
How to ensure an empathetic first contact with potential clients.
How Juvo Leads approaches referral programs on a firm-by-firm basis.

Past Guests

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199. Rex Parris, Parris Law Firm — Team Building Blueprint: A Foundation of Trust

Thu, 17 Aug 2023 09:00:00 -0000

Rex Parris (@mayorrrex.parris) made waves by diving headfirst into blue oceans of opportunity many deemed too risky. With relentless persistence over 30 years, Rex saturated the Antelope Valley. Today, a staggering 97% of individuals recognize his name and Parris Law Firm (@parrislawfirm).

Becoming a household brand doesn't happen overnight - it takes years of calculated gambles and consistently delivering results. Rex understood he couldn't go it alone. Rex created a foundation of complete trust by building a powerful team anchored by his wife Carrol's steady operations leadership. This freed him up to perfect his craft and become one of the nation's most innovative trial attorneys.

Rex has secured billions of dollars for injured clients by blending neuro-linguistic programming, humanity, and cutting-edge technology. His pioneering spirit constantly pushes him to refine his skills and build creative new bridges with jurors.

Today, Rex shares priceless insights on stepping into uncontested markets, how brand recognition compounds when given time and consistency, and why surrounding yourself with people you fully trust empowers you to reach new heights.

Links

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Rankings.io Instagram

Chris Dreyer Instagram

Personal Injury Mastermind Instagram

Personal Injury Mastermind Threads

Parris Law Firm Website

Parris Law Firm Instagram

Paul Eckmans’s Micro Expression Training Course

What’s in This Episode:

Who is Rex Parris?
How to successfully work with family.
Neuro-Linguistic Programming and technology in the courtroom for bigger outcomes.
Why the best marketing requires consistency over time.

Past Guests

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198. Jon Robinson, Consumer Marketing Group— Toolkit: Cheat Code, Optimized Digital Marketing

Tue, 15 Aug 2023 09:00:00 -0000

To gain an edge over the competition and accelerate growth, law firms need the wisdom of an experienced guide. Enter Jon Robinson - a decorated 15-year battle veteran of results-driven digital marketing. As SVP of Digital Media at Consumer Attorney Marketing Group (@camginc), Jon offers up the cheat codes you need to get that extra edge on the digital battlefield.

Tools in this Episode:

Why geographic exclusion is a stealth tactic to unlock maximum ROI.
The right way to invest in digital marketing for guaranteed growth.
Why SEO is a 3-6 month game of patience that ultimately unlocks a massive payout.

Links

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Personal Injury Mastermind Threads

Rankings.io Twitter

Rankings.io Website

Chris Dreyer Website

Jon Robinson LinkedIn

Consumer Attorney Marketing Group Website

Consumer Attorney Marketing Group Instagram

Consumer Attorney Marketing Group Twitter

Consumer Attorney Marketing Group Facebook

What’s in This Episode:

Who is Jon Robinson?
The hidden opportunities in subsets of niches and which to look out for.
CAMG’s free monthly Legal Marketing Index illuminates the top 20 overspending and underspending Designated Market Areas (DMAs).
The minimum spend for Google Ads for acquiring cases at scale.

Past Guests

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197. Brian Glass, Ben Glass Law – Create Time Freedom: Firms That Fit Your Lifestyle

Thu, 10 Aug 2023 09:00:00 -0000

Imagine your perfect day. Working uninterrupted from a coffee shop? Time for the kids after school? Getting to the gym? Now compare that ideal to a typical day at your firm. How much overlap is there? What if your work aligned seamlessly with your dreams?

Brian Glass (@brianglassesq), Partner at Ben Glass Law (@ben_glass_law), lives that reality. His remote workdays involve deep focus and no distractions. Evenings are for family time and coaching his kids. And on weekends he's outside training for ultra marathons. We all have different ideals but know this: your dream lifestyle is possible.

On today's episode, Brian’s insights will help you get one step closer. He created his ideal lifestyle by putting his employees first, redistributing his workload, and rethinking what it means to be ‘normal’.

Links

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Personal Injury Mastermind Threads

Rankings.io Twitter

Rankings.io Website

Brian Glass LinkedIn

Brian Glass Instagram

Ben Glass Law Website

Ben Glass Law Instagram

Ben Glass’ Great Legal Marketing Summit (Discount Code: Brian)

Time Freedom for Lawyers Podcast

EOS Delegate and Elevate Worksheet

The Art of War by Steven Pressfield

What’s in This Episode:

Who is Brian Glass?
Why the customer is not always right.
How the company you keep will shape your life.
Why trusting each department to do their job can set you free.

Past Guests

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196. Ryan Stewart, Webris — Toolkit: The AI Marketing Shift, How to Stay Nimble

Tue, 08 Aug 2023 09:00:00 -0000

AI is transforming digital marketing. It is shifting theory on organic and local search, keywords and content creation, and even how marketing teams are structured. Forward-thinking firms have much to gain by embracing AI early on. Today, Ryan Stewart offers predictions and practical ways to harness AI. Ryan, CEO of Webris(@WebrisAgency), The Blueprint Training, and Ryan Stewart Consulting, has helped thousands of firms up their SEO game and has been a top-tier marketer for over 15 years.

Tools in this Episode:

Why disruption might be good for your bottom line.
How AI can aid strategic content management.
Why early adaptation will put you ahead of the pack.

Links

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Rankings.io Instagram

Chris Dreyer Instagram

Personal Injury Mastermind Instagram

Personal Injury Mastermind Threads

Rankings.io Twitter

Rankings.io Website

Chris Dreyer Website

Ryan Stewart LinkedIn

What’s in This Episode:

Who is Ryan Stewart?
The future of SEO and conversion rates in an AI assisted world.
How to transform your staff from ‘doers’ tasks to ‘managers’ of AI systems.
How documenting and automating processes with AI can increase employee utility.

Past Guests

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195. Alexander Limontes – Relentless Determination: A Financial Playbook for Forward Momentum

Thu, 03 Aug 2023 10:00:00 -0000

Grit and determination will get you farther than you think. When a firm first starts out or changes ownership, it's not uncommon for the cash flow to become unpredictable. Some cases can take two to three years to settle. The rent is due every month. It is easy for expenses to outpace revenue. So, how do you transform a firm with inconsistent income into a trusted powerhouse?

Managing partner at Hurst Limontes Indiana Injury Lawyers (@hurstlimontesllc), Alexander Limontes shares the financial steps he took to get his newly acquired firm to succeed. Today Alex explains:

Why choosing clients over cash will make you rich.
How peer reviews attract more referrals.
The importance of taking the very next step.

Links

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Personal Injury Mastermind Threads

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Rankings.io Website

Alexander Jesus Limontes LinkedIn

Hurst Limontes Indiana Injury Lawyers Website

Hurst Limontes Instagram

Hurst Limontes Facebook

Hurst Limontes Twitter

What’s in This Episode:

Who is Alexander Limontes?
The advantages of solving for the individual client.
Why hiring carefully and caring for your team, even in lean times, will set you ahead.
The importance of building a strong marketing foundation of great content early on.

Past Guests

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194. Dmitriy Kozlov, Influex — Toolkit: Never Fit In, Branding with Impact

Tue, 01 Aug 2023 10:00:00 -0000

The best never fit in. They stand out. In a heard of firms that all shouting that they “win more” and “care more”, it pays to break with the pack and deliver a message of value. Today, Dmitriy Kozlov (@dkozlov), Chief Expression Officer at INFLUEX shows us how.

Discover how to:

Uncover your origin story and infuse your marketing with authenticity to captivate your audience.
Position yourself as the trusted guide - not the hero! Shape your messaging around serving clients.
Establish authority and credibility but sharing your expertise through content marketing.

Links

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Personal Injury Mastermind Threads

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Chris Dreyer Website

Dmitriy Kozlov LinkedIn

Dmitriy Kozlov Instagram

Dmitriy Kozlov Facebook

INFLUEX Website

Dmitriy Kozlov Website

What’s in This Episode:

Who is Dmitriy Kozlov?
How to build a memorable brand with core values.
The importance of infusing personality into a law firm brand
Why partnering with specialists and vendors will amplify the impact of your digital presence.

Past Guests

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193. Ethen Ostroff, Ethen Ostroff Law – Outbound Intake: Get the Most Out of Existing Leads

Thu, 27 Jul 2023 09:00:00 -0000

Don't let that next most important case slip through the cracks. Call that lead back! Not following up is a missed opportunity to capture the leads that you've worked so hard, and spent so much money, to get. Founder and CEO of Ethen Ostroff Law ( @ethenostrofflaw ), Ethen Ostroff understands this and has developed an incredibly successful system that he shares with us today. In fact, this system is SO successful that he has partnered with Bill Hauesr of SMB Team to fulfill his vision: to place a million jobs. Ethen breaks down the exact social media strategy he uses to get leads for just five to ten dollars, how to successfully set up an outbound follow-up team, and how virtual assistance can help grow your firm even after the leads have signed on.

Links

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Personal Injury Mastermind Threads

Rankings.io Twitter

Rankings.io Website

Chris Dreyer Website

Ethen Ostroff LinkedIn

Ethen Ostroff Law Website

Ethen Ostroff Law Instagram

Ethen Ostroff YouTube

Ethen Ostroff Law TikTok

What’s in This Episode:

Who is Ethen Ostroff?
How does Ethen use Facebook to acquire $10 personal injury leads?
How virtual assistants can help with an outbound lead follow-up strategy.
How to establish an org chart for your intake team that will fill your pipeline.

Past Guests

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192. Lauren Mingee, Quintessa Marketing – Toolkit: Dominate New Markets, Boost Lead Conversions

Tue, 25 Jul 2023 09:00:00 -0000

Generating leads is only half the battle. The war to boost ROI is won only when those leads become signed cases. Many lead generation agencies supply leads and leave the task of conversion to the law firm. Lauren Mingee (@laurenvon22), founder and CEO of Quintessa Marketing, goes a step further. When a firm partners with Quintessa Marketing (@quintessamarketing1), they receive qualified leads signed onto a retainer within 24 hours. This is a game changer for firms looking to test the waters in new markets, go remote, or who want to fill their pipeline without learning the ins and outs of marketing. Today, Lauren explains how to systematize lead follow-up for consistent conversion, why intake teams need to be compensated like a sales team, and why seeding the lead pipeline in a new pipeline will grow a winning referral network.

Links

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Rankings.io Instagram

Chris Dreyer Instagram

Personal Injury Mastermind Instagram

Personal Injury Mastermind Threads

Quintessa Marketing Website

Lauren Mingee Instagram

Quintessa Marketing Instagram

What’s in This Episode:

Who is Laurne Mingee?
Why firms should pay top dollar for high-performing intake teams.
What to look for in a lead generation partner.
How to get referrals early on an build a network in new markets.

Past Guests

Additional Episodes You Might Enjoy

191. Colin Sherrod – Bonus: Threads from Meta, The Comprehensive Marketing Guide

Thu, 20 Jul 2023 09:00:00 -0000

On today’s special bonus episode of PIM, we take a deep dive into the social media platform taking the world by storm: Threads. This new offering from Mark Zuckerber’s Meta may feel familiar — the micro-blog, text-first, conversation-driven space looks a WHOLE lot like Twitter. With over 100 Million new users in less than five days, Threads is a force brimming with marketing potential. But are the design aesthetics of Instagram and early momentum enough to hold users' attention in the long run? How can law firms best leverage this new media? Can Threads really be the “Twitter killer”? PIM Ambassador Colin Sherrod asks Chris Dreyer (@chrisdeyerco), CEO of Rankings.io and reveals everything you want and need to know about Threads.

Links

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Rankings.io Instagram

Chris Dreyer Instagram

Personal Injury Mastermind Instagram

Personal Injury Mastermind Threads

Rankings.io Twitter

Rankings.io Website

Chris Dreyer Website

What’s in This Episode:

What is Threads?
How should marketing teams be using threads to gain traction early on?
What are the best practices for content and posting frequency on Threads?
Is Threads here to stay?

Past Guests

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190. Dov Slansky, Litify – Toolkit: Improve Profitability and Performance: One End-to-End Platform

Tue, 18 Jul 2023 09:00:00 -0000

Transparent communication. Increased velocity. Next-level data management. Intuitive workflows. Run a law firm - from first contact to settlement - on one dynamic platform and gain traction. Dov Slansky, VP of Strategy and Innovation explains how Litify (@litifyhq) can help you make better choices with granular lead attribution and identify your top performers with smart utilization rates. He also dives into the future of efficiency, exploring the power of Artificial Intelligence.

Links

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Personal Injury Mastermind Instagram

Personal Injury Mastermind Threads

What’s in This Episode:

Who is Dov Slansky?
How does Litify complement profitability?
What is a utilization rate and how does it affect your firm's performance?
How can firms leverage AI to craft a better client experience?

Past Guests

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189. Christina Hagen, Hagen Nares – Success From the Start: Niching and Transparent Customer Service

Thu, 13 Jul 2023 15:20:00 -0000

Expand your reach by narrowing your focus. Christina Hagen attracted success early on by establishing herself as THE expert in TBI and Trucking cases in Colorado. But winning a client is only half the battle. The real competition lies in creating a transparent and streamlined customer experience. The partner of Hagen Nares Trial Lawyers (@hagennares) is all about leveraging technology to keep her clients informed and connected every step of the way. If you're looking to launch your own practice or enhance the client experience at your firm, this episode is for you!

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Christina Hagen LinkedIn

Hagen Nares Trial Lawyers Website

Hagen Nares Trial Lawyers Instagram

Niching Up by Chris Dreyer

What’s in This Episode:

Who is Christina Hagen?
How to create a flexible, modern law firm.
Why hands-on experience is necessary to elevate any practice.
The top conventions and conferences for anyone looking to break into TBI or Trucking.

Past Guests

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188. Bill Hauser, SMB Team – Toolkit: Think Big, The Blueprint for Doubling Revenue

Tue, 11 Jul 2023 09:00:00 -0000

Are you ready to supercharge your law firm? This is an episode you can't afford to miss! We've got Bill Hauser (@billhauserbiz), the 'Think Big' CEO of SMB Team (@thesmbteam), a law firm growth juggernaut. Back on PIM for the second time, Bill's company has landed on the Inc. 5000 list, boasting 200-300% annual growth for five straight years. Their strategies have doubled revenues for 21 firms in just one year!

Bill shares the steps on his path to the ultimate goal - creating a $2.56 billion positive impact on the legal industry. He explains how to go from being a well-paid lifetime employee to a profit-collecting owner of your firm. Learn why leads alone won't spur your firm's growth, and discover how virtual assistants can become your secret weapon to converting more leads into signed cases.

Links

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Bill Hauser LinkedIn SMB Team Website Bill Hauser Instagram

SMB Team Instagram

Bill Hauser YouTube

Andrew Stickel YouTube

35. Bill Hauser, SMB Team – Personal Injury PPC (Pay-Per-Click) Marketing

181. Chad Dudley, Dudley DeBosier Injury Lawyers – Evaluate to Grow: Intake, Talent, and Advertising

What’s in This Episode:

Who is Bill Hauser?
Why unique systems matter more to clients than awards and accolades.
How virtual assistants can level up your firm.
Why callbacks will improve your revenue overnight.

Past Guests

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187. Keith More, Bentley & More, LLP – The Art of Cross-Examination: Depositions and Maximum Value

Thu, 06 Jul 2023 09:00:00 -0000

Depositions are the foundation of any successful case. Keith More (@keithdadof3) has mastered the art of cross-examination. His background in personal injury and workman's comp, combined with extensive trial experience, has landed him recognition as a “legal unicorn”. The co-founder of Bentley & More LLP (@bentleyandmorellp) , Keith is a four-time Workers’ Compensation Trial Lawyer of the Year. And has obtained the largest award in California workers’ compensation history.

For Keith, the accolades are the result of decades of commitment to his guiding values of dignity and dedication. He doesn't just believe in working smart. He believes in working HARD. He shares how to extract the maximum value before trial has begun and why the cases you pass up are just as important as the ones you take on. He also digs into how he has created a dedicated staff who have stuck by him for over twenty years.

Links

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Rankings.io Instagram

Chris Dreyer Instagram

Bentley & More LLP Website

Bentley & More LLP Instagram

What’s in This Episode:

Who is Keith More?
Why working hard is just as important as working smart.
Why depositions are foundational to extracting maximum value from a case.
How dignity drives a loyal staff.

Past Guests

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186. David Goins, Walker Advertising – Toolkit: Maximize Ad Spend, Market Adaptation, and Intake

Tue, 04 Jul 2023 09:00:00 -0000

Adverting is a long game. To do it right - you need to learn from the best. From those who have been there. In this special Toolkit Tuesday episode, we connect with David Goins, the Senior Vice President at Walker Advertising (@walkeradvertising). With over 38 million impressions per week, David has invaluable insights to share.

David reveals how you can adapt to the ever-evolving media landscape and leverage the power of digital and traditional channels to skyrocket your firm's visibility. Ready to make the most out of your marketing efforts? Let’s go!

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David Goins LinkedIn

Walker Advertising Website

Walker Advertising Instagram

What’s in This Episode:

Who is David Goins?
How to adapt your markteing stragity as consunption changes.
Why staying consistent will keep you on top.
How to lay a solid foundation before the lead pipeline fills up.

Past Guests

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185. Michael Alder, AlderLaw — Maximizing Existing Cases: When To File, Even For Pre-Lit Firms

Thu, 29 Jun 2023 09:00:00 -0000

How do you get more value out of existing cases? File them. If the insurance adjuster is being unreasonable, or unfair, there is a good chance they will try to settle for pennies on the dollar. To get full value, Michael Alder advocates filing early and often. The Owner of AlderLaw (@alderlaw) has recovered over $1.7 Billion dollars for his clients. And never backs down from a fight.

Today he digs into the appropriate time to file cases - even if you're a pre-lit firm. Why depositions are more important than closing arguments, and how to get the financial help you need to try cases successfully.

Links

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Rankings.io Website

Michael Alder LinkedIn

AlderLaw Website

AlderLaw Instagram

What’s in This Episode:

Who is Michael Alder?
Why you need to establish the caliper of attorney you are from the jump.
Why the number of cases filed can increase case velocity.
How to get the funding you need to take your case to trial.

Past Guests

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184. Joey Coleman, Best Selling Author – Toolkit: Employee Retention, Fixing the Billion Dollar Problem

Tue, 27 Jun 2023 09:00:00 -0000

Employee retention is a billion-dollar problem. New York Times bestselling author, Joey Coleman (@thejoeycoleman), has the solution. Joey, originally featured in our 40th episode, is back with dynamic perspectives drawn from his new book "Never Lose An Employee Again." He builds on the principles of his previous work, "Never Lose a Customer Again," offering an exciting fresh take on building and retaining a stellar team.

In this special Toolkit episode, Joey offers better ways to go about hiring for retention, champions soft skills, and reveals the real drivers of prosperous teams. Get the actionable steps you need to create raving advocates and transform your hiring process.

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Joey Coleman LinkedIn

Joey Coleman Website

Joey Coleman Twitter

Book: Never Lose An Employee Again

Book: Never Lose A Customer Again

Episode 40. Joey Coleman, Never Lose a Customer Again – Creating a PERSONAL Client Experience

What’s in This Episode:

Who is Joey Colemen?
How to increase employee retention and create raving fans.
How to avoid “new hire remorse”.
The importance of hiring for attitude over aptitude.

Past Guests

Additional Episodes You Might Enjoy

80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good

84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry

101. Pratik Shah, EsquireTek — Discovering the Power of Automation

134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend

104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok

63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche

96. Brian Dean, Backlinko — Becoming a Linkable Source

83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow

73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

183. Clay Payne, Cruz and Payne Injury Lawyers – Earn More Leads: Capture Attention, Go Viral

Thu, 22 Jun 2023 09:00:00 -0000

Social media is a great way to build a network of potential clients – even for litigation firms. 90% of the cases at Cruz and Payne Injury Lawyers, came from referral attorneys. That was until Clay Payne (@thepaynelawyer) decided to level up, learn a new skill, and attract more clients. His efforts have paid off. With over 200,000 organic followers on Instagram, he has brought in enough new business to earn him a seat as a partner. He explains how to get over that follower plateau and why you don't need a massive team or fancy equipment to get it done right.

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What’s in This Episode:

Who is Clay Payne?
How can you get quality engagement on social media?
How can an attorney craft messaging for a broad audience and still be attention-grabbing?
How can you create a great social presence without a creative team?

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182. Patrick Salvi II, Salvi, Schostok & Pritchard – Culture of Excellence: Trial and Business Development

Thu, 15 Jun 2023 09:00:00 -0000

Some of the biggest cases can come from word of mouth and referrals. But how do you gain the trust of the public and other attorneys outside of an existing network? Develop a foundation of excellence and win big at trial. From pre-trial prep to post-trial marketing Patrick A. Salvi II, partner at Salvi, Schostok, & Pritchard Trial Lawyers (@salvila) breaks down this uncommon form of business development.

To hear why success in trial is a great way to increase revenue - beyond the setlement - check out Episode 187 with Patrick Salvi Sr, Managing Equity Partner at Salvi, Schostok, & Pritchard Trial Lawyers.

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What’s in This Episode:

Who is Patrick Salvi II?
The importance of matching your case with the jury’s worldview.
Why a $363 Million verdict was just the beginning for Patrick.
How to approach earned media and share the success stories.

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181. Chad Dudley, Dudley DeBosier Injury Lawyers – Evaluate to Grow: Intake, Talent, and Advertising

Thu, 08 Jun 2023 08:00:00 -0000

If the goal is to increase profits, scale, or have more free time – chances are, Chad Dudley can get you there. Part-owner of CJ Advertising (@cjadvertising) and co-founder of Vista Consulting, Chad has helped 200 firms. And he practices what he preaches. As founding partner of Dudley DeBosier Injury Lawyers (@dudleydebosier) Chad has grown his business to over 50 attorneys and 170 staff. We dive into how data-driven evaluations and radical candor serve as the foundation for a firm to soar sky-high. And he explains how to budget advertising spending based on your business model. Grab your notebook, you’re gonna need it.

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CJ Advertising Instagram

What’s in This Episode:

Who is Chad Dudley?
How to identify the cases with the most potential.
What evey firm needs to understand about leveraging existing talent.
The right way to think about ad spend.

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180. Gina Zapanta, Z.A. Lawyers – Unapologetic Success: Brand Position Mini Masterclass

Thu, 01 Jun 2023 09:00:00 -0000

Play to your strengths. Get out of your way. Go beyond the fear of failure. The reward? Achieving success on your own terms. That's just what Gina Zapanta (@ginazapanta_) , Co-Founder of Z.A. Lawyers (@zalawyers) did. Today, she offers up a masterclass on positioning your firm’s brand. She explains why it pays to be the ‘chicken person’, grassroots marketing for real impact, and how boundaries have helped her live the life of her dreams.

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What’s in This Episode:

Who is Gina Zapanta?
Why to build a practice without billable hours.
How to market with empathy to a wide range of people in a saturated market.
How to be approachable on social media and create engaging posts.

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179. Harlan Schillinger, Round 2 – Make More Money: Case Acquisition, Public Perception, and Practicing Better Law.

Thu, 25 May 2023 10:55:00 -0000

The “Grandfather of Legal Advertising”, Harlan Schillinger, broke the marketing mold back in 1978. His innovations - and insights - remain just as valuable today. The private consultant has worked with over 140 firms in 98 markets. While he only works with a handful of clients at a time, this episode gives access to insights from nearly five decades in the business. Today he reveals how to harness the power of perception in advertising, the importance of quality keywords in SEO, and the right way to leverage data in OTT ads.

This is Harlan’s second appearance on PIMM. Hear his impressive career journey, the secrets to optimizing intake, and why your marketing dollars only count if they're backed by credibility. Episode 60. Harlan Schillinger, Grandfather of Legal Advertising Supercharge Your Intake Process

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What’s in This Episode:

Who is Harlan Schillinger?
What needs to be in place for a successful expansion.
How practicing better law leads to larger profits.
How to evolve with disruptive media and advertising.

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178. Patrick Salvi Sr., Salvi, Schostok, & Pritchard Trial Lawyers – $2 Billion Practice: 40 Years of Compassion and Integrity

Thu, 18 May 2023 08:00:00 -0000

Trial is a zero-sum game. Everything is on the line. Before you can win in a trial, you gotta win clients. Legendary Patrick Salvi Sr., has obtained more than 310 multi-million dollar verdicts and settlements, totaling over $2 billion. How did he do it? Buy niching early on. His laser-like focus on medical malpractice and catastrophic injury cases allows him to focus on increasing the value of each case. As Managing Equity Partner, he is at the helm of one of the most successful personal injury law firms in Illinois, Salvi, Schostok, & Pritchard Trial Lawyers (@salvilaw).

Today, Mr. Salvi shares his insights from over four decades in the business. He explains how fear is holding good lawyers from being great, how taking a case to trial increases the value for the client, and why success starts and ends with empathy.

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What’s in This Episode:

Who is Partick Salvi Sr.?
How to become a preeminent malpractice lawyer.
How to close a client in an incredibly competitive field.
What it takes to become fearless in the courtroom.

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177. Luke W Russell, Community Ambassador – Hidden Value of Quality: How Great Content Builds Trust, Authority, and Community

Thu, 11 May 2023 09:00:00 -0000

Forget boring content. It won’t capture attention. Fresh takes on personal injury and mass tort campaigns, when done right, can create community through education. Quality content may take time, but it builds authority and trust with potential clients - and Google.

Few do it better than Luke W Russell (@lukewrussell). Digital media powerhouse turned Community Ambassador, Luke goes beyond the facts. Their superpower is human connection, a skill used to transform boring legal content into human-centered masterpieces. Today they give us an inside look at how researched-backed content can grab attention and how to reframe tired narratives. And they explore how an international relationship with self translates to a more peaceful life, deeper relationships, and better business.

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Lawful Good Podcast

What’s in This Episode:

Who is Luke W Russell?
How self-love can enhance your practice.
How quality legal marketing content builds authority and trust while uplifting communities.
Why original, research-backed content can beat AI-generated content.

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176. Dan Ambrose, Trial Lawyers University – Win at Trial: Confidence, Presentation, and Connection

Thu, 04 May 2023 08:00:00 -0000

When a jury is connected to an attorney, they will find the facts to support the case. Connection requires more than evidence and preparation. It takes nurtured and measured interactions to win the attention and, eventually, the connection of a jury. Learning these trial skills takes practice. And Dan Ambrose, founder of Trial Lawyers University (@triallawyersuniversity), is here to help. Dan spent 18 years as a criminal defense lawyer, has worked directly with many of the top-performing trial attorneys in the country, and sees mentorship as the path to a more just world. He offers practical ways to become a better trial attorney. Learn how eye contact and speech patterns can help win at trial and maximize the verdict.

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Trojan Horse Method Website

What’s in This Episode:

Who is Dan Ambrose?
What are the micro skills of connection and how do they help earn juror’s trust?
How can an attorney ramp up eye contact and use it as a tool for direction?
What speech patterns maintain the attention of the jury and lessen attention fatigue?

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175. James Grant, Georgia Trial Attorneys — Litigation Partners: Maximize Revenue, Recover Freedom

Thu, 27 Apr 2023 08:00:00 -0000

Litigation cases take up considerable resources. What if you could remove the overhead, relieve the stress, and provide quality representation for your clients? Georgia Trial Attorneys offers a solution. Co-Founder James Grant (@accidentattorneyjg) provides an elite team of trial attorneys and support staff to give solo practitioners and national brands back their physical and financial freedom. Hear how he helps firms make more money faster and with less stress by operating as their outsource litigation department. Today James explains how to eliminate conflict and gain trust and how he uses cutting-edge AI integration to boost revenue.

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What’s in This Episode:

Who is James Grant?
How a duo with no business plan or clients became one of the fastest-growing firms in the nation.
The advantages of a pod-structured firm.
How forecasting informs proper hiring timelines.
How to successfully market attorney services to other law firms.

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174. William Franchi, Franchi Injury Law — Spark Social Media Engagement: Get Comfortable with Controversy

Thu, 20 Apr 2023 08:00:00 -0000

Social media packs a punch. This marketing powerhouse is not only a brand amplifier. It helps potential consumers know, like, and trust attorneys - and the law firms they run. Great accounts do more than provide value. They capture attention, stop the doom scroll, and spark engagement.

William Franchi (@thelawfathertampa) has engaged thousands of users by leaning into controversy. Posts exploring scenarios like “Should you sue your girlfriend after a car crash?” has accelerated the number of followers that weigh in on topic after topic. And they come back often. Today, the Managing Partner of Franchi Injury Law, explains why he left traditional marketing channels behind and how he’s making social work for him.

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The Law Father Podcast

What’s in This Episode:

Who is Wiliam Franchi?
Why fractured attention can dilute marketing spend.
How to capture users' attention mid-scroll.
How William grew to thousands of followers without buying a single one.

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173. Kat Taylor, Rankings — Link Building Masterclass: Earn Quality Links to Dominate Google

Thu, 13 Apr 2023 09:00:00 -0000

Quality links are essential to boost a firm’s standing on Google. The more quality links, the better. But what sets a good link apart from a bad one? How are they acquired? Today, Kat Taylor, Senior Link Building Manager at Rankings reveals best practices for firms of every size to build up an arsenal of quality links that can rocket any firm to the top of Google’s rankings.

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What’s in This Episode:

Who is Kat Taylor?
How do you get good links and avoid bad ones?
What is the future of link-building strategy?
How can firms make sure their SEO vendor is building the right links?

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172. Ed Bernstein, Edward M Bernstein and Associates — Win the Long Game: High Visibility and Consistency

Thu, 06 Apr 2023 09:00:00 -0000

In the ’80s, Nevada was the wild west of legal advertising. The space was wide open and only the most courageous took advantage. A pioneer in TV advertising, the legendary Ed Bernstein (@ed.bernstein), President of Edward M Bernstein and Associates (@edwardmbernstein), joins us today with insights about the importance of branding over time. On the air for over 30 years, he shares some incredible stories.

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Edward M Bernstein and Associates Instagram

What’s in This Episode:

Who is Ed Bernstein?
Why niching can protect your firm in a saturated market
What repetition and impressions mean for gaining clients.
Why starting with the end in mind is healthy for every practice.

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171. Chris Earley, Earley Law Group - Owing it: Take Back Your Time, Your Day, and Your Business

Thu, 30 Mar 2023 09:00:00 -0000

Chris Earley came out the gate swinging. Immediately after law school, he founded Earley Law Group (@earleylawgroup). Under his guidance, the firm has grown into a thriving business with raving fans. His lessons were hard-earned over nearly two decades of practice.

Today, he shares a few of those lessons with us. He explains how proper time management can lead to profitability, why the right CRM can make owners more impactful, and why haters need hugs, too.

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What’s in This Episode:

Who is Chris Ealey?
How to create raving fans that drive firm growth.
Why mental health makes for better firm owners.
How to let go of low-value tasks and structure a more profitable day.

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170. Greg Ward, Ward Law Group - Tactical Growth: Market Saturation and Milestone Hires

Thu, 23 Mar 2023 10:00:00 -0000

Ward Law Group (@thewardlawgrouppl) is one of the biggest personal injury firms in South Florida. Founder Greg Ward and his team tackle an incredible 400 cases per month. They are hiring left and right to keep up with the influx of clients. So what does it take to run a firm with over 100 employees? Greg breaks it all down. He explains what milestones require specific hires and how to identify breaking points. He also offers a tactical look at dominating local markets and why it pays to keep your war chest stocked.

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What’s in This Episode:

Who is Greg Ward?
How Greg and wife Jany grew the firm from two to over 100.
Why saturation is key to brand building.
How a healthy war chest can prevent emotion-driven decisions.

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169. Jared Vishney, Arctrieval - 30-Day Record Retrieval: Increase Velocity with Technology

Thu, 16 Mar 2023 08:00:00 -0000

Nearly every personal injury firm has experienced this bottleneck: medical record retrieval. When evaluating the time it takes to settle, think in absolutes. Not averages. The throughput of a case is only as fast as the slowest retrieval. Every hangup has the potential to harm cash flow.

Forget using HIPPA authorizations. Jered Vishney, CEO and Founder of Archtrival, has the solution to close more cases in less time. Imagine getting records in under 30 days. Archtrieval is a software service that uses Individual Right of Access requests to automate the record retrieval process. In today's episode, he breaks down how to get medical records in-house quickly, increase the throughput of cases, and reduce time wasted chasing down medical providers.

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Archrival Website

What’s in This Episode:

Who is Jared Vishney?
Individual Right of Access requests can increase velocity and improve cash flow.
Why identifying the number of cases and demand letters held up by missing medical records can indicate the health of a firm.
What Key Performance Indicators, or KPIs, actually measure workflow and capacity?

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168. Mike Morse, Fireproof Performance — Maximizing Profitability: Managing Case Flow and Team Capacity

Thu, 09 Mar 2023 08:00:00 -0000

Mike Morse and John Nachazel not only built the largest personal injury firm in Michigan but grew the annual revenue at Mike Morse Law Firm (@855mikewins) from $17 to $160 million. They wrote the book Fireproof as a step-by-step guide for others to follow their lead. On the surface, the growth equation seems simple enough. Begin with marketing. Add cases. Increase revenue. But as the caseload increases, so should the number of staff. Knowing when to hire can be challenging - even the most successful firms stumble on capacity issues.

Using Fireproof as the groundwork, Mike built Fireproof Performance to help firms understand their numbers and grow exponentially. On today's show, Mike explains how to manage the flow of cases for purposeful growth. And how to turn a trickle of leads into rain.

Mike is such a wealth of information that this is our second conversation with him. Click out his last episode here: 59. Mike Morse, Mike Morse Law Firm: Smart Risks, Smart Choices and Becoming Fireproof

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Fireproof Performance Instagram

59. Mike Morse, Mike Morse Law Firm: Smart Risks, Smart Choices and Becoming Fireproof

What’s in This Episode

Who is Mike Morse?
Why every employee should increase profit or convenience.
How understand the capacity of your teams.
How to increase the number of clients your firm brings in.

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167. Gary Sarner, ROI360+ — Radio and Repetition: How to Boost Brand Recognition

Thu, 02 Mar 2023 09:00:00 -0000

In marketing, attention is everything. Traditional radio meets clients in the car, is captivating, and has an incredibly low CPM. This means more attention for less money. King of the dial, Gary Sarner (@garysarner), joins us for a second round. He is a force in media buying. He and his team at ROI360+ (@roi360plus) create untouchable assets that dominate entire markets. Today, he explains how radio increases brand recognition and spins the digital marketing flywheel.

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Gary Sarner on Instagram

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ROI360+ Website

ROI360+ Instagram

86. Gary Sarner, ROI360+ Radio Killed the Video Star

What’s in This Episode:

Who is Gary Sarner?
How radio can get your marketing a better ROI.
How the right team can get you more exposure while spending less.
Why radio ads are the perfect marketing channel for personal injury firms.

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166. Jacqueline Bretell, Bighorn Law — Strong Leadership and Grassroots Marketing: Why Relationships Matter

Tue, 28 Feb 2023 08:00:00 -0000

In 2022 CEO Jacqueline Bretell (@jrb.esq) led Nevada-based Bighorn Law (@bighorn_law) to new highs. The firm resolved over 400 cases and recovered over $50 Million. The first-time CEO assumed her role in 2020, ready to take charge. But less than a week after she started, the courts and state closed with no sign of reopening. She guided the firm through an incredibly challenging year in complete survival mode. By 2021, the firm was stable. She focused on system integration and growth through grassroots marketing. An avid motorcycle rider, she targets people like her: female riders. And sets aside funds for each attorney to invest in the communities they already belong to. She explains her take on building a thriving culture and why delegation is a game changer.

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What’s in This Episode:

Who is Jacqueline Bretell?
How did she build a thriving firm through the pandemic?
How does Bighorn Law implement grassroots marketing to create authentic community?
How do you make a robust culture at your firm?
Why should firm owners delegate?

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165. Grace Montealegre, Persist Communications — Integrate the Vision: Culture and Technology

Thu, 23 Feb 2023 09:00:00 -0000

Grace Montealegre, CEO of Persist Communications (@persistcommunications), is an integrator through and through. When legendary attorney and serial entrepreneur Ed Lake has a vision, she makes it a reality. She shares with us today how to hire the right people for your culture and the tools she uses to get it done. Grace explains the fastest way to break into mass torts. And she digs into how Persist Communications automates lead generation through an integrated email, call, and text drip sequence.

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Ed Lake, The Lake Law Firm

What’s in This Episode:

Who is Grace Montealegre?
How do the operations of a mass tort firm differ from a traditional personal injury practice?
How to know if a potential hire will be a good culture fit?
How can Persist Communications level up any outbound campaign?

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164. Jefferson Fisher, Fisher Firm — Staggering Growth: Ambition Guided by Values

Tue, 21 Feb 2023 08:00:00 -0000

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What’s in This Episode:

Who is Jefferson Fisher?
How he grew to eight attorneys and 16 employees in under a year.
How Jeffersons TikToc base of 300K+ followers drive lead generation.
How did core values set him up for success?

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163. Samantha Sparks, Sparks Law — Zero Cost Marketing: TikTok for Personal Injury Firms

Thu, 16 Feb 2023 08:00:00 -0000

Samantha (@samanthasparksstl) and sister-in-law Paige Sparks, founders of Sparks Law, are stacking up the clients. And they do it all spending close to nothing on marketing. How? Social media. But they won't partner with just anyone. Acutely aware that their personal brands are synonymous with their business, they curate an authentic experience on TikTok. The result is high engagement and a whole lot of trust. Samantha reveals how she gets the most out of each piece of content and how smaller cases can lead to a lifetime of value.

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Sparks Law Website

What’s in This Episode

Who is Samantha Sparks?
How can you repurpose content for more views?
Why are break-even cases important for a firm?
Replicate Samantha's getting incredible engagement.

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162. Matthew Dolman, Dolman Law Group — SEO Updates: What Every Firm Owner Needs to Know

Tue, 14 Feb 2023 08:00:00 -0000

Matthew Dolman (@dolmanlawgroup_) dominates SEO. His firm, The Dolman Law Group is one of the most trafficked law firm sites in the US. If you want to dominate your region in SEO - this episode is for you. We cover all the latest Google updates. Why you should care. And what to do about them.

In this episode, we cover Russian code leaks, Chat GPT, and the REAL threat to Google's future.

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What’s in This Episode

Who is Matthew Dolman?
What are the SEO basics that every form owner needs to know?
What can we learn from Russia's Google leak?
What Google update does every firm owner need to understand?

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161. John Berry, Berry Law Firm — Warrior Ethos: Know Who You Serve, Market Accordingly

Thu, 09 Feb 2023 16:59:00 -0000

Berry Law Firm (@theveteranlawyer) is one of the fastest-growing law firms in the Midwest and hit the Inc. 5000 six years in a row. John Berry (@the_veteran_lawyer) leads his military law team of nearly 30 attorneys across all 50 states to fight for his clients. A veteran himself, he is an unapologetic defender of our constitution and an advocate for veterans. Part of his success is understanding his avatar, aka his ideal client, - and catering to that specific person. We break down how to identify your ideal client and bring them in.

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Berry Law Website

What’s in This Episode:

Who is John Berry?
Avatars: what they are, how you make it, and why you need it.
How does the Warrior Ethos shape his firm?
Why reviews keep everyone of his 110+ staff accountable.

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160. Paige Sparks, Sparks Law — Mini-Masterclass: Organic Growth on TikTok

Thu, 02 Feb 2023 08:00:00 -0000

Paige Sparks (@_paigesparks) has found wild success as an employment lawyer by speaking directly to her ideal clients on social media. Owner of Sparks Law, she opened the firm with sister-in-law Samantha Sparks in 2022 and have found their own way. Taking what works and leaving the rest. Instead of following a traditional client journey, they go direct to consumer by investing time into TikTok over traditional digital presence like website development. Her following has reached over 4 Million likes and resulted in a nationwide client base. Today Paige offers a mini masterclass on organic social media that you don't want to miss.

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Paige Sparks TikTok

Sparks Law Website

What’s in This Episode:

Who is Paige Sparks?
How to crack the code on organic social growth.
How to promote yourself locally when your reach is national.
How to build referrals from a strong social presence.

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159. Ashley Rawlins, Rawlins Law - Take Control with Value Driven Marketing

Thu, 26 Jan 2023 08:00:00 -0000

Ashley "Car Crash Ash" Rawlins (@rawlinslawapc) is a tireless fighter with huge ambition. She takes on cases that others won't and is on a mission to make her firm, Rawlins Law, a household name. Competition in the personal injury space remains fierce as ever. To climb to the top she developed a value driven, authentic brand from the jump. She continues to refine her message and offers a concierge level of service, giving her cellphone number out to every client. Listen to the end for a special Easter egg from Ashley.

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What’s in This Episode:

Who is Ashley Rawlins?
What does it take to make a law firm a household name?
How marketing changes as a firm grows.
Understanding your ideal client and marketing to them directly.

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158. Stephanie Forbes, Forbes Consult — The Case Whisperer: Paralegals, Case Managers, and Maximizing Case Value

Thu, 19 Jan 2023 08:00:00 -0000

Stephanie Forbes (@forbesconsult) is a rainmaker. She has learned from the best in the business and spent the last 18 years refining processes that bank hundreds of thousands of fees a month. Her consulting firm, Forbes Consult, trains paralegals and case managers on how to maximize case value. With the Forbes Method, firms can gain up to half a million dollars each quarter - per case manager. From client communication to fee-increasing actionable steps, this is an episode not to miss.

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What’s in This Episode:

Who is Stephanie Forbes?
How can paralegals leverage medical knowledge to improve case value?
How can teams rethink communication during intake to better understand the client?
How can case managers and paralegals be incentives to increase performance?

Past Guests

Additional Episodes You Might Enjoy

157. Bibi Fell, Fell Law — Practice Made Perfect: Niching Down and Leveling Up in Trial

Thu, 12 Jan 2023 08:00:00 -0000

Bibi Fell's (@bibifell) passion for justice is matched only by her compassion and humble ambition. The Founder of Fell Law (@felllaw), Founding Partner at Athea Trial Lawyers (@athea_lawyers), adjunct professor, accomplished trial attorney, and mother, is a true trailblazer. She delves into her unique perspective on the practice - and business - of law. She explains why general practice is costing your firm money and how to hone in on the perfect niche. She shares how she maximizes the value of a case and sniffs out prejudice on the jury.

Links

Want to hear more from elite personal injury lawyers and industry-leading marketers?

What’s in This Episode:

Who is Bibi Fell?
Why are general law practices a fear response?
How can identifying passions help hone in on a winning niche?
What are the mechanics of routinely securing eight and nine-figure verdicts?

Past Guests

Additional Episodes You Might Enjoy

156. Muhammad Ramadan, Attorneys of Chicago — Relationship Equity: How Zero Cost Guerilla Marketing Can Earn Millions

Thu, 05 Jan 2023 08:00:00 -0000

Muhammad "Moe" Ramadan (@moethelawyer) opened his law practice while still in L3. And he has done things his own way ever since. A natural rainmaker, Moe relies on guerrilla marketing and referrals to do the heavy marketing lifting at his firm Attorneys of Chicago. While Moe no longer walks around the courthouse to drum up business, he still leans heavily into the community.

Showing up to events like grand openings with swag helps keep your firm top of mind. When you volunteer, it fosters trust in your community. They know you will be there for them in - good times and bad. And it doesn't have to cost you a dime. Moe shows us how.

Links

Want to hear more from elite personal injury lawyers and industry-leading marketers?

What’s in This Episode:

Who is Muhammad Ramadan?
How did a law student create a successful practice without a network or outside help?
What is the five-second rule and how did it win Mo more cases?
Ho can relationship equity compound to grow a practice?

Past Guests

Additional Episodes You Might Enjoy

155. Brian Matlin, Matlin Injury Law — $4.5 Million in Year One: Lessons on Systems, Culture, and Relationships

Thu, 29 Dec 2022 08:00:00 -0000

Brian Matlin (@brianthecarcrashguy) was thrown into the fire right out of law school. Asked to start up a satellite office with no previous experience, he brought in $4.5 million in year one. The 28-year-old reveals his steps to success at Matlin Injury Law (@matlininjurylaw). He explains how to nurture relationships with staff, clients, and referral partners. And how to get more Google reviews. When considering marketing strategy, don't dabble. He shares the marketing practices that help his firm thrive.

Links

Want to hear more from elite personal injury lawyers and industry-leading marketers?

What’s in This Episode:

Who is Brian Matlin?
How did Brian grow such a successful business right out of law school?
How does he navigate the growing pains and maintain culture?
Why did he decide on a remote firm?
How does he think about and execute the flywheel of marketing for his firm?

Past Guests

Additional Episodes You Might Enjoy

154. Darren Wurz, Wurz Financial Services — Investing for Attorneys: Reaching Financial Independence

Thu, 22 Dec 2022 08:00:00 -0000

Becoming a millionaire may be easier than you think. Darren Wurz, MSFP, CFP®, explains how to plan for succession from the beginning and structure your investments, and leverage debt to reach financial independence. Sound financial planning can look different to every firm owner. Darren and his family at Wurz Financial Services (@wurzfinancialservice) help chart the path.

Links

Want to hear more from elite personal injury lawyers and industry-leading marketers?

What’s in This Episode

Who is Darren Wurz?
How should attorneys consider succession planning?
When is debt a good thing?
How should firm owners get started investing?
What is the time value of money?

Past Guests

Additional Episodes You Might Enjoy

153. Jordan Ostroff, Jordan Law - Automation and Marketing: Developing a Personalized Experience

Thu, 15 Dec 2022 08:00:00 -0000

Managing partner of Jordan Law and President of LegalEase, Jordan Ostroff (@lawyerwithalife), takes the guesswork out of profit projections by cultivating a steady stream of clients. With 90% of his revenue coming from referrals, he shares how automation helps him create personal connections with clients and increase his bottom line. He explains how to get more reviews and how to dial in your marketing by better understanding your clients.

Links

Want to hear more from elite personal injury lawyers and industry-leading marketers?

What’s in This Episode:

Who is Jordan Ostroff?
How does automation make more time for personal interaction with clients?
Why did Jordan create his own legal marketing company?
How can a sales process be integrated with blog posts and digital ads?
How does niching increase the ROI on marketing?

Past Guests

Additional Episodes You Might Enjoy

152. Sean Domnick, Domnick Cunningham & Whalen — Global Success: How to Build a Thriving Remote Firm

Thu, 08 Dec 2022 08:00:00 -0000

Civil trial lawyer Sean C. Domnick (@dcw_law), a shareholder of Domnick Cunningham & Whalen (@dcw_law), has secured over eight figures for his clients. Recognized as Lawdragon 500 Leading Plaintiff Consumer Lawyers for the past two years, he currently serves as President-Elect of the American Association for Justice. Sean worked remotely before it became popular and spent a year traveling the world with his family - all while working.

He shares how the client journey should inform branding, how to use technology to build the practice that fits into your life, and how the American Association for Justice is helping shape the future of personal injury law.

Links

Want to hear more from elite personal injury lawyers and industry-leading marketers?

What’s in This Episode:

Who is Sean Domnick?
How was Sean able to travel with his family and work for a year?
How does niching down tie into business development?
How should the client journey inform the design of your website?

Past Guests

Additional Episodes You Might Enjoy

151. Eric Gang, Veterans Disability Lawyer - Dominate Your Niche: How Serving Builds Trust and Referrals

Thu, 01 Dec 2022 08:00:00 -0000

Eric Gang (@veteransdisabilityinfo), founding partner at Veteran's Disability Lawyer (@veteransdisabilityinfo) is a steward for those of sacrificed for our country. His approach to client care is multifaceted from financial education to physical care. By niching down to handle veterans affairs exclusively, he has come to understand the needs of his clients. As a result, he has grown his firm to eight figures, has won multiple awards, and has become the go-to guy for veterans seeking restitution in the process. His deep understanding of the client's pain points have led him to write the best-selling book Betrayal of Valor to help shed light on veterans' issues and spark positive change. Eric explains how niching down can accelerate your business and how writing a book helps make you the authority figure in your field.

Links

Want to hear more from elite personal injury lawyers and industry-leading marketers?

What’s in This Episode:

Who is Eric Gang?
How has niching down expanded Eric's practice?
How can an attorney be the go-to person for one type of case?
How can an attorney come to deeply understand the pain points of their clients?

Past Guests

Additional Episodes You Might Enjoy

150. Joe Nazarian, Pathway Law Firm — Winning Instinct: How High EQ Impacts Your Bottom Line

Thu, 24 Nov 2022 08:00:00 -0000

Joe Nazarian (@joe_nazarian) and his firm Pathway Law Firm (@pathwaylawfirm) have recovered over $60 million for his clients. In the process, he has expanded to five offices across the west coast and Texas. From hiring new staff to intake and even marketing, empathy is at the core of every decision Joe makes. To secure cases, your intake team needs to have a high EQ. Joe oversees nearly every hire and never misses an opportunity to improve.

He shares with us the inner workings of his intake process, building brand recognition in new markets, and how to scout a new office location.

What’s in This Episode:

Who is Joe Nazarian?
As the firm grows, how has his approach to business development evolved?
How does culture inform intake and why is EQ so important?
What to look for when opening a new office location?

Past Guests

Additional Episodes You Might Enjoy

149. Greg Star, Carvertise — Branded Rideshare Vehicles: Retarget to Quality Leads

Thu, 17 Nov 2022 08:00:00 -0000

Over the past ten years, Greg Star (@carvertise), Founding Partner at Carvertise (@carvertise) has done what bus and billboard ads can not - get targeted impressions. His team makes data-informed decisions to increase ROI by meeting the audience where they already are - sporting events, restaurants, conferences, and more. Carvertise takes rideshare vehicles and wraps them in ads. These cars geotag nearby consumers with the right demographics and retarget ads directly to their cell phones. This service is a fantastic addition to any existing advertising eco system. And creative ad-ons - like swarms - can help your firm tap into unsaturated markets.

What's In This Episode

Who is Greg Star?
How can wrapped cars help personal injury firms?
What unique advantages do ride-share cars provide?
How does Carvertise create a conversation with potential clients?

Past Guests

Additional Episodes You Might Enjoy

148. John Phillips, Phillips and Hunt — Fight for What Matters: Reverence in Practice and Earned Media

Thu, 10 Nov 2022 08:00:00 -0000

A steward of justice, John Phillips has changed the way that companies and governments operate. He is verified on three social media channels, secured a $495 Million Dollar verdict, won countless awards, and even beaten the president in trial. But john measures success not in accolades, but in the reverence he earns from those he loves. Once "best lawyer in America" John and his firm Phillips and Hunt have represented celebrities and athletes - but spend most of their time helping the injured get justice.

Today, we discuss jury selection and how to tell a winning story. Why representing high-profile clients should not come with the requisite of kevlar vests. How earned media and traditional media have bolstered his nationwide presence. And how an empath can change the world for the better.

What's In This Episode

Who is John Phillips?
How to identify and eliminate prejudice during jury selection.
His perspective on physical safety and why he shouldn't have to wear a kevlar suit.
How he came to help rewrite legislation after the Amahad Abury case.
What role has earned media played in securing such high-profile cases?
Why is networking so important?
How does he leverage traditional marketing in a way that is true to his personality?

147. John DeGasperis, Basch & Keegan Personal Injury Attorneys — Everything is Content: Social Media, Rainmaking, and Triumph in the Courtroom

Thu, 03 Nov 2022 07:00:00 -0000

With over 2 million likes and 70,000 followers on TikToc, social media is a critical element of rainmaking for John DeGasperis. The Partner at Basch & Keegan Personal Injury Attorneys, John also sees it as a tool to build community. He pays for his robust marketing team out of pocket to maintain creative control and solidify his personal brand. Rather than create content, his crew follows him everywhere, documenting his day-to-day. A great trial attorney, John brings each case he takes on to life - often using over 50 exhibits per trial. He shares with us his wisdom from years in the courtroom.

What's In This Episode

Who is John DeGasperis?
Why was hard work not enough to secure the position of partner at his firm at such a young age?
Did rainmaking come naturally to John?
After recovering millions of dollars for clients has the opposition gotten more challenging?
What tech does he use in the courtroom to win cases?
What is the most important component of winning a case?
How does social media fit into John's business strategy?
Why does he not bill marketing to the firm?
How does he document everything for social content?

146. Joe Volta, Chandler Volta Personal Injury Lawyers - Mailbox Money: Building a Referral Network On and Off Line

Thu, 27 Oct 2022 07:00:00 -0000

Building a strong referral network is a critical component to any successful firm. But where do solo attorneys and mid-sized firms begin? Joe Volta, Partner at Chandler Volta Personal Injury Lawyers, fosters connections on social media prior to conferences to help fill out a robust network of trusted referral partners. He explains how anyone can break the ice before meeting in person and how to stay top of mind. He also gets into his social media strategy that keeps followers coming back for more.

What's In This Episode?

Who is Joe Volta?
How did he grow a substantial referral network from the ground up?
Why does certain social content go viral?
What is the appropriate way to go about DMing potential referral partners?
What is 'mailbox money'?
Once a connection is made, how does he maintain the relationship?
What is a better way to think about gifts?

145. Chris Vander Kaay, Brain Trust Legal Group — Tap In to Grow: How Story Increases Brand Awareness

Thu, 20 Oct 2022 07:00:00 -0000

To unlock your growth potential through human connection - identify and tap into the "Why" of your story. Chris Vander Kaay is an expert in branding and creative marketing who teaches law firms how to connect. The former screenwriter, author, and professor currently serves as Creative Director for The Brain Trust Legal Group.

Today, Chris shares how to make your brand memorable and the mechanics of identifying your "why". We also address the gap of disappointment in marketing and how to get past it. And how to know when your marketing strategy should invest in quality or quantity on social media.

What's in This Episode

Who is Chris Vander Kaay?
How did Chris go from professor and screenwriter to marketer for law firms?
What makes a good brand story great?
How can firm owners identify their "why"?
How can attorneys get the most awareness that translates to an emotional response?
What is the "gap of disappointment" and how do you avoid it?
When creating content, should firms go for quantity or quality?
What is the Brain Trust Legal Group digital community?

144. Neama Rahmani, West Coast Trial Lawyers - Omnichannel Marketing: Vision, Execution, and Growth

Thu, 13 Oct 2022 07:00:00 -0000

West Coast Trial Lawyers leverages three distinct in-house marketing teams - paid, SEO, and social - to accelerate growth. They have grown to 15 offices, 20 attorneys, and over 100 staff. President at West Coast Trial Lawyers, Neama Rahmani has an impressive track record. He's handled thousands of cases resulting in seven and eight-figure settlements and judgments and has helped his clients win more than 1 billion dollars.

We sat down for a second interview to dive into how each team plugs into the vision and goals of the business, how the firm has evolved, the importance of intake, and why hiring non-revenue-generating positions will accelerate your growth.

What's In This Episode

Who is Neama Rahmani?
How does social media fit into the overall business goals?
Is it possible to grow a following without doing the trends?
Is it better to spend on ads or go organic on social media?
How do his three marketing teams work together?
How do non-revenue generating employees accelerate growth?
How will the future of Google ads shape your firm?

143. William Umansky, Umansky Law Firm - Purpose over Passion: Tap into Vision and Values

Thu, 06 Oct 2022 07:00:00 -0000

After thirty years of practice, William "The Lawman" Umansky is well on his way to an eight-figure firm. From second chances for clients to financial stability for employees, William's "why" is crystal clear - help others.

William, owner of the Florida-based Umansky Law Firm, is also host of The Lawman's Lounge podcast. Today, he digs into the power of accountability, why purpose will outlast passion, and why the people make the practice.

What's in This Episode

Who is William Umansky?
Why is William the Second Chance Lawyer?
How does he help clients transition from being victims of circumstance to masters of their own destinies?
As the legal industry changes, how has the blueprint of his business evolved?
How can a team be shown that they are valued and needed?
As his "Why" evolves, how has his financial motivation shifted?

142. Wendy Lieber, ContentBacon — Content Optimization: Accelerate the Sales Cycle and Land More Clients

Thu, 29 Sep 2022 07:00:00 -0000

Content that converts needs to do four things: solve existing pain points, be understandable, tell a story, and humanize the brand. Wendy Lieber, co-founder of ContentBacon offers a content subscription service to make your copy sizzle! Today she shares how to get the most from your inbound content to generate quality leads and fill your pipeline.

What's In This Episode

Who is Wendy Lieber?
What are the advantages of hiring dedicated copywriters?
What types of content should be used at what stage of the client journey?
How can inbound marketing help empower the client to take action?
What should Personal Injury firms be doing to get the most out of their content?
How to come up with topics for your website blog?

141. Steve Fretzin, Be That Attorney — Business Development: How Soft Skills Double Revenue

Thu, 22 Sep 2022 07:00:00 -0000

Relationships drive business. But how do you identify the connections that will generate more business for your firm? Enter Steve Fretzin. He works with start-up solos to attorneys at large firms - originating over $6 million in billables a year. He is also the host of the Be That Lawyer podcast and a four-time author.

Business development - or connecting one-to-one - is based on soft skills that might not come to every attorney naturally. But that's okay. Steve is here to help give you insight and practical tools to help your business grow. He covers best practices for business development and how to stay accountable to your own priorities.

What's in This Episode?

Who is Steve Fretzin?
How to define business development for law firms.
What are the most important actions when developing a book of business?
How to make decisions based on priorities and not the inbox?
What is the best thing solo attorneys can do for business development?
What secret power do introverts have?
What soft skills are needed to make the sale?

140. Nicole Barnett, Case Barnett Law — The Holistic Lawyer: Client Care and Social Media for Any Business Model

Thu, 15 Sep 2022 07:00:00 -0000

When thinking of COOs for 8-figure firms - a former artist and elementary teacher is not the first thought. But Nicole Barnett is just that. She took the systems she learned in the classroom and the values honed while pursuing her interests in travel and art to build Case Barnett Law from the ground up. A firm believer in "pursuing that which is you" - her and husband, Case's values infuse every aspect of the business from client care to marketing. Today we cover how fear hinders growth and her recently launched 'done for you' content membership - Law Prophet. We also discuss how a firm's business model should inform social media strategy.

What's In This Episode?

Who is Nicole Barnett?
How did a fine art major become the COO of an 8-figure firm?
What key milestones led to the growth of the firm?
How did the husband and wife duo fund the cases through trial in the early days?
What is Holistic Lawyering?
How can Law Prophet train assistants to tackle social content for lawyers?
What is the most important measure of social media metrics?

139. Joe McCarthy, JEM Social — Instagram Mini-Masterclass: Growth, Credibility, and Conversions

Thu, 08 Sep 2022 07:00:00 -0000

A top Instagram specialist who learned most of what he knows on his family farm, Joe McCarthy has grown his Instagram to over 300,000 followers. His agency, JEM Social, has helped hundreds of others do the same. Getting to the top of the feed takes more than posting consistently and having a color theme. Instagram has grown into a robust marketing tool that requires A game plan. Today we cover the step-by-step actions to take for explosive growth, how to build impressions and credibility, and how to use the DM method to get the best ROI.

What's in This Episode

Who is Joe McCarthy?
Why is social media the new business card?
What is the landscape of paid versus organic growth?
Should you buy followers to kickstart the growth of an account?
What is the right way to increase your following?
How to get engagement if you don't have a follower base?
Is the blue badge verification worth the effort?

138. Kyle Newman, James Newman, PC — How to Win More Cases: Technology in the Courtroom

Thu, 01 Sep 2022 07:00:00 -0000

Less than 5% of personal injury cases go to trial. And 90% of the cases that do go to trial end up losing. Kyle Newman has been to trial over 75 times - with a near-perfect track record. How? Establishing credibility, being authentic, and using tech to illustrate the case. Today Kyle, Senior Associate at James Newman Law, offers practical advice on how to meet your jury where they are. Drop the legalese - especially if your jury comes from predominantly working-class backgrounds with mostly high school educations. Know your case backward and forward. Sleep with the documents and keep them organized. Ditch the cardboard cutouts and get familiar with cutting-edge tech. And above all - be yourself.

What's In This Episode

Who is Kyle Newman?
As more cases are won, is the opposition harder?
Why do young attorneys have an advantage over seasoned veterans in the court?
What is the cutting-edge tech Kyle uses to win cases?
How does Kyle draw inspiration for creative trial practices in daily life?
How can an attorney organically grow social media to over 20,000 followers?

137. Benny Gold, Lawyer Stories — Getting Personal: How Podcasts Humanize Attorneys

Thu, 25 Aug 2022 07:00:00 -0000

On a mission to build a positive community between attorneys, the Founder of Lawyer Stories, Benny Gold, has captured what it truly means to be a lawyer. Since 2017, he has spoken to thousands, diving into their inspiration, motivation, personal challenges, and their views on the law and life. He is all about networking and creating meaningful, professional relationships through his podcast. Benny discusses organic growth on social media, why a humanizing story is necessary for any personal brand, and the foundations of starting your own podcast.

What's in This Episode?

Who is Benny Gold?
How does the Lawyer Stories podcast humanize attorneys beyond their credentials?
How did Benny grow to 20,000 followers on Instagram organically?
What content mix on Instagram is best for boosting engagement and increasing followers?
Where does the journey begin for any attorney who wants a podcast?

136. Ilya Frangos, Galine, Frye, Fitting & Frangos - Systems and Checklists: Level Up The Client Journey

Thu, 18 Aug 2022 07:00:00 -0000

With over 75 years of combined experience in personal injury settlements, arbitrations awards, and trial verdicts the California-based Galine, Frye, Fitting & Frangos has customer success down to a science. Partner Ilya Frangos has successfully tried cases to verdict and obtained multiple six and seven-figure settlements. But for Ilya - it's not about the money. He knows that what his clients really want is to feel a little more whole again. It is his commitment to the well-being of his clients that guides his decisions. Today we discuss his time as a JAG officer and what the military taught him about running a firm, establishing trust with clients and employees, and how to replicate an excellent client journey. We also discuss getting ahead by giving back.

Whats in This Episode?

Who is Ilya Frangos?
What did he learn as a JAG officer for 5 years in the California state military reserve?
How can firm owners best establish trust with their employees?
Why is it important to keep in touch with clients even when there is nothing to report?
How can checklists help replicate a successful client journey?
How can firms better integrate with the communities they serve?
What values drive the firm?

135. Stacey Brown Randall, Stacey Brown Randall — Authentic Referrals: Accelerate Your Firm

Thu, 11 Aug 2022 07:00:00 -0000

Cases with the lowest cost-per-acquisition come from referrals. But how can a firm get referrals consistently, without manipulating or asking? Stacey Brown Randall has cracked the code - securing over one hundred new clients in her first year - from referrals alone. She has replicated her system for countless businesses AND wrote the book on it - Generating Business Referrals Without Asking. Today we get into building trusted networks, the importance of managing expectations, and what most people get wrong about referrals.

What's in This Episode?

Who is Stacey Brown Randall?
Where are people going wrong in the traditional model of getting referrals?
Do paid referrals lack integrity?
How can you build a network of referral partners that clients trust?
When referring other attorneys, is it better to select one option, or provide multiple?
How can attorneys become better referral partners?

134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend

Thu, 04 Aug 2022 07:00:00 -0000

Kentucky-based Isaacs & Isaacs has been expertly steered by the legendary Darryl "The Hammer" Isaacs for nearly thirty years. The firm has secured over $2 Billion in compensation and boast over 400 years of combined legal experience. You may recognize him from the iconic Hammer commercials, Superbowl ads, radio spots and now - TikToks. Today, we tap into the mind of this marketing genius who reminds us to step out of our comfort zones and give the audience what they want. We discuss the perseverance necessary to play the long game, adjusting your targets and maintaining forward momentum.

For $300 off of your ticket to the Brain Trust Legal Marketing Summit, visit https://legalmastermindsummit.com/ and enter BRAINTRUST at checkout.

What's In This Episode?

Who is Darryl Isaacs?
After 30 years and $2 Billion in recoveries - how has his definition of success shifted?
What is the origin story of "The Hammer"?
How has the blend of traditional and digital marketing changed for his firm with success and with time?
How does he set goals and optimize for a content life?
With so much brand recognition, why has he opted to choose a different domain name?

133. Jennifer Gore-Cuthbert, Atlanta Personal Injury Law Group — Hyper-growth: Brand Building and Digital Assets

Thu, 28 Jul 2022 07:00:00 -0000

Jennifer Gore-Cuthbert knows better than most how to scale a firm from scratch. Her firm, Atlanta Personal Injury Law Group, has been dubbed one of the fastest growing in America, for three years running. But operating four brick-and-mortar offices is just the beginning - this Super Lawyers Rising Star is also a business coach for female entrepreneurs.

Today, we discuss how a personal brand will differentiate you and your firm, building digital assets that convert, and what makes a great referral partner.

Jennifer will be speaking LIVE at PIMCon - the inaugural PIM Conference.

September 15th - 17th | Scottsdale, AZ

More information and tickets here!

What's In This Episode?

Who is Jennifer Gore-Cuthbert?
How can a mindset coach lift the ceilings of limiting belief?
How does branding increase the ROI of marketing?
What long-term advantages does SEO have over PPC?
How does she maintain a cadence of 2 TikTok Videos per day?
What should you be doing instead of legal videos on social media?
How can firms build a VIP list of referral partners?

132. Paul Faust, RingBoost — Vanity Phone Numbers: Brand Consistency and Client Recognition

Thu, 21 Jul 2022 07:00:00 -0000

While the competition clamors for attention, a custom phone number leads clients directly to you. A phone number remembered days or decades later is well worth the investment. Today we catch up with vanity phone number guru and marketing expert Paul Faust. President at RingBoost, Paul offers practical advice on brand consistency across all client-facing assets. And we dive deep into building a fulfilling existence by beefing up your life resume.

What's In This Episode?

Who is Paul Faust?
Why does every firm need a vanity number?
Local area codes or 800 numbers - which is better?
How long can the vanity number be?
Why is a last name not always the best option for a vanity number?
What practical brand applications come with purchasing a vanity number?
How can Build Your Life Resume help create a more fulfilling existence?

131. Michael Mogill, Building a Brand: Event Marketing from the Expert

Thu, 14 Jul 2022 07:00:00 -0000

Today, we dig into creating transformative experiences through event marketing, why operations are the foundation of any successful business, and how to hack human behavior with Michael Mogill. The founder of Crisp doesn't do things halfway. He is on a mission to help 1,000 law firms grow their revenue by one million dollars - each. And he is just the man for the job. Crisp has gone From $500 to $40 million in under nine years. The company has evolved, adding marketing and coaching to its initial offering of branded video production. But one annual event makes them stand out - The Game Changers Summit. Join over 5,000 ambitious law firm owners, industry experts, and market leaders at the Mercedez-Benz Stadium - November 2-3. Enter RANKINGS for 25% off of your ticket.

What's in this Episode

Who is Michael Mogill?
Why is event marketing critical to the growth of any brand?
How can we overcome the universal human urge to avoid discomfort and succeed?
What three human behavior hacks help create a transformative experience?
How can an event defy expectations and get clients to return time and again?
Why does Crisp choose to lose money on every ticket?

130. Tighe Wilhelmy, Velawcity — Law Firms of the Future: Mass Torts and Hyper-Growth

Thu, 07 Jul 2022 07:00:00 -0000

Investible law firms are on the not-too-distant horizon - growth is a guarantee. The consumer protection sector alone is expected to explode from $2 Billion to $4 Billion in the next two years. Can your firm handle the growth?

On today's episode, I discuss the future of the legal industry with Tighe Wilhelmy, CEO at Velawcity. We get into building a strong foundation of systems to operate with increased velocity and diversification in mass tort cases. At Velawcity, he and his team provide case acquisition and administration services to law firms nationwide for mass tort, class action, and mass arbitration lawsuits. They have served over 250 clients and managed over 300 mass tort campaigns.

What's In This Episode?

Who is Tighe Wilhelmy?
What systems do mass tort law firms really need?
How can a firm increase the velocity of cases closed?
How can a law be automated during hyper-growth to capture a larger market share?
What assets should a mass tort firm be building for growth?
Why are some of the best mass tort cases held close to the vest?

129. Robert Ingalls, LawPods — Podcasting for Attorneys: A Crash Course

Thu, 30 Jun 2022 07:00:00 -0000

Podcasting has the power to build communities, share your authentic voice and unlock marketing potential. Today's episode is for every attorney who has thought, "I really should start a podcast" but isn't sure how.

Robert Ingalls, Chief Podcast Strategist at LawPods, shares with us his passion in hopes that it will help you improve your business and connect with your audience. We discuss how to get the most out of branded content, podcasting best practices, and how extreme ownership can really take your firm to the next level.

What's in This Episode

Who is Robert Ingalls?
Why did he leave a career in law to start a podcasting agency?
Why should every attorney consider podcasting?
What common mistakes should attorneys considering a podcast avoid?
How can attorneys repurpose podcasts for short-form social media?
What is the best podcast format for PI attorneys and who should they be interviewing?
How do you create an engaging podcast?
How to get amazing audio quality without having to go to a studio?
How do you navigate a less than perfect interview?

128. Mark Kull, Capitalis Planning Partners — Be Your Own Bank: How to Fund Your Vision of the Future

Thu, 23 Jun 2022 07:00:00 -0000

Over-funded whole-life insurance often gets a bad rap. But, for high earners, it is an important piece of a strong wealth creation strategy. Is your firm leaving money on the table? Today, Mark Kull, founder at Capitalis Planning Partners at Northwestern Mutual, explains the benefits of over-funded whole-life policies and "infinite banking" for litigating firms.

Mark is an expert at creating security through financial planning. At age 19, he began as an intern at Northwestern Mutual. In a nationwide cohort of 1,700 - Mark ranked second. Nearly two decades later he has helped attorneys across the country and been featured in Forbes magazine, TOPS Magazine, and Business First among others.

Whats in This Episode

Who is Mark Kull?
Who can benefit from over-funded whole-life insurance?
How can a law firm become its own bank?
What is the difference between standard and over-funded life insurance?
What unconventional ways can a firm financially support partners and employees that benefit the firm?
How d you hire the right person to put the correct policy in place?

127. Logan Quirk, Quirk Accident & Injury Attorneys — What's in a Name? Rebranding, Increased Exposure, and Brand Clarity

Thu, 16 Jun 2022 07:00:00 -0000

The founder of Quirk Accident & Injury Attorneys, Logan Quirk has opened offices across two states with plans to expand into a third. He's an expert at executing vision and pivoting when necessary - he initiated a rebrand amid the uncertainty of COVID - and has seen massive success as a result. Happy clients remain his firm's focus - no matter how large it grows.

Today, we cover business development on any budget and how to leverage the resources you do have for maximum return. We also dive into seeing challenges as opportunities to refocus your vision and come out on top.

What's in This Episode

Who is Logan Quirk?
Why is a firm name so important?
What is Logan's take on replicating explosive growth?
In an evolving marketing landscape, how does Logan recommend leveraging traditional and digital marketing?
How can attorneys build 'boots on the ground' networks?
What will fuel growth during difficult times like pandemics and economic recessions?
How can a firm successfully execute a rebrand?

126. Brett Sachs, MVP Accident Attorneys - Crushing a Rebrand: Seamless Intake, Authentic Social, and Core Value Guidance

Thu, 09 Jun 2022 07:00:00 -0000

Brett Sachs, founder at MVP Accident Attorneys, has evaluated thousands of personal injury cases, and recovered millions for his clients. But to win cases - you have to have the right clients. Brett is an expert in human connection and emphasizes the importance of a successful intake system to grow a firm. Named a National Trial Lawyers Top 40 under 40, Brett wanted to build a firm larger than the founders. Guided by core values - and a touch of personality - he successfully rebranded Sachs Law to MVP Accident Attorneys.

Today Mike and I caught up to discuss how to build streamlined intake systems, how to rebrand for the most impact, and how commitment to core values drives business.

What's in This Episode?

Who is Brett Sachs?
How can firms use DBA for a stronger brand?
How can firms create a successful intake program that generates more clients?
Where did Brett find inspiration for the Sachs Law rebrand?
How has shifting brand positioning from Sachs Law to MVP Accident Attorneys empowered the firm to be bigger than the founders?
How can a firm maintain personal connections to clients at scale?
How can core values guide a firm to success?

125. Drew Britcher, Britcher Leone & Sergio — Reciprocal Relationships: Community First Firms

Thu, 02 Jun 2022 07:00:00 -0000

At just 27 in 1987, Drew Britcher was given the chance to take a medical malpractice case to trial. The result: a $1.2 million dollar decision. That's just over $3 million today. Since then, the co-founder of Britcher Leone & Sergio has recovered over $250 million and tried nearly 100 cases to verdict. His success is due, in large part, to building strong referral networks and letting his values drive marketing.

Today, I sat with Drew to discuss financing for law firms, emphasizing relationship building as a lead generator, and positioning brands to be client first.

What's in This Episode

Who is Drew Britcher?
When most personal injury attorneys refer out medical malpractice cases, why has Drew made this his focus?
When cases cost upwards of $100K before going to trial, what special financing is available for firms?
What are the tactics that he uses to develop a thriving network of upstream referral partners?
How does networking interface with marketing to get a better ROI?

124. Joey Vitale, Indie Law — Automation and Authenticity: Build A Stress-Free Law Firm

Thu, 26 May 2022 07:00:00 -0000

Joey Vitale, owner of Chicago-based Indie Law, built an automated law firm that has over 100 5-star Google reviews, helped thousands of clients, and has grown to over 14 staff members in just 5 years. Dedicated to strict processes and, at its core, designed to be stress-free, he has more time to focus on the future and life outside of the firm.

On today's episode, we discuss building an assembly line so owners can design themselves out of the day-to-day, the merits of micro specializations, authenticity, and truly understanding your offer.

What's in This Episode?

Who is Joey Vitale?
How can an automated law firm build an authentic brand?
How did Joey become the go-to lawyer for grandmas on Etsy?
Why is a practice area not a niche?
In saturated markets like personal injury firms, is niching down even further a wise choice?
How can personal injury lawyers set up processes of systemization?
How can a business voice coach make you a better, more confident attorney?

Find out more about Joey's Voice coach, Tracy Goodwin here.

123. Mike Mandell, Mandell Law — Going Viral: The Power of Social Media and Brand Building

Thu, 19 May 2022 07:00:00 -0000

With 106 million likes on TikTok and 7 million followers on social media, it's no surprise that Mike Mandell is the number one lawyer on social media. Though he never intended to go viral, his informative and entertaining clips make the law accessible for his community. His firm Mandell Law was born from his wild success.

Today, Mike and I talk about the core concepts of creating engaging content, what to do with the negative comments and why social media is one of the most economical marketing choices a firm can make.

Whats in This Episode

Who is Mike Mandell?
How does he approach saturated channels like pay per click?
Do negative comments help with engagement?
How do you mentally prepare for video shoots?
How important are trends when thinking about creating social media videos?

122. Andrew Finkelstein, Finklestein and Partners — Financial Security: How to Build Longterm Wealth

Thu, 12 May 2022 07:00:00 -0000

Managing partner of five firms from coast to coast, Andrew Finkelstein has recovered over $250 Million for his clients. A juggernaut in the legal industry, he views each firm as a business first, relying on customer service and technology to future proof his firms.

Andrew, managing partner at New York-based Finkelstein and Partners, also began his own bank. Empire State Bank opened in 2003 and as of March 2022 holds $542.5 million in total assets, a $26.8 million increase since December 2021. Though Andrew holds an Executive MBA from Pace University and is chairman of Empire State Bank, he believes anyone can be their own bank through overfunded whole life insurance.

On today's episode, we get into building personal wealth, how law firm owners can help employees invest in the future, and his forthcoming book "I Hope We Never Meet". The first time Andrew came on PIMM, we discussed acquisitions and mergers in the legal space. Check out that episode here.

Whats in this episode?

Who is Andrew Finkelstein?
Why did he write his forthcoming book, I Hope We Never Meet?
How does Andrew view income versus wealth?
How should law firms be thinking about tax deferred accounts to help build wealth for owners and staff?
Should law firms own their own building?
How can overfunded life insurance policies build wealth?
How can 529 accounts build generational wealth?
How should law firm owners be thinking about exit strategy?

121. Sam Mollaei, Legal Funnel — Building Blocks: Create a Virtual, Automated and Scalable Law Firm

Thu, 05 May 2022 07:00:00 -0000

When it comes to scaling virtual law firms, Sam Mollaei is the go-to guy. In five years he has founded three virtual law firms, earned over 3,000 Google five-star reviews, earned over seven figures annually and grew his caseload from 23 to over 7,000. Founder of Mollaei Law, Sam shares with us his formula for success. We cover what it takes to build a law firm - or three - that are automated, run virtually, and scalable.

There is so much to unpack in this episode. For more about Sam and how to replicate his results, look for his YouTube channel and forthcoming book of the same name: Virtual Law Firm Secrets.

What’s in This Episode:

Who is Sam Mollaei?
Why are the two largest leverage points content and technology?
How did Sam go from 23 to 7,000 clients in five years?
What three essential elements go into setting up a scalable virtual law firm?
What is a legal funnel?
What tools are best suited to set them up?
What goes into an amazing client experience in light of technology and automation?
Why are Google reviews and the actions after a case settlement so important?

120. Anthony Johnson, Johnson Firm - Innovation and Disruption: How Tech is Driving the Legal Industry Forward

Thu, 28 Apr 2022 07:00:00 -0000

Visionary. Disruptor. Innovator. Chief Vision Officer of Stellium and founder of Johnson Law and Attorney Group, Anthony Johnson hit number one on Google places in Arkansas before ever trying a case. The self-described chaos architect was recently crowned 'techiest lawyer' by The Bar Association. On today's episode, I sat with Anthony to discuss how breaking with tradition has informed his career, opportunities for innovation in the legal space, and law firms of the future.

What's in This Episode?

Who is Anthony Johnson?
How is the Attorney Group changing the legal industry?
Where does Anthony see innovation and industry disruption?
How does branding fit into data-driven response campaigns?
What does the future of investing in law firms look like?
How does Anthony use tech in his own firm and what is on the horizon?

119. Sarah Parisi, Whitehardt — Media Buying: Foundations and the Future

Thu, 21 Apr 2022 07:00:00 -0000

Sarah Parisi has over a decade in media buying for mass torts and personal injury firms. The Director of National Marketing and Mass Tort Strategist has worked with Nashville-based Whitehardt to increase the bottom line of the largest legal empires in the country. I caught up with Sarah to discuss the fundamentals of media buying and what it takes to reach a qualified audience. We also cover the importance of renegotiating media buys and the future of data mining for a more accurate picture of campaign ROI.

What's in This Episode?

Who is Sarah Parisi?
What was Sarah's trajectory from Media Buyer to mass tort strategist?
What discrepancies should be looked for when media buying?
What are the fundamentals of media buying for personal injury firms?
Why adding a celebrity to ads may be a distraction.
Why does broadcast have a stronger ROI than cable?
How much should a PI firm think about investing to break into TV advertising?

118. Law Firm SEO: How to Dominate Google

Thu, 14 Apr 2022 07:00:00 -0000

Comprehensive SEO tactics and tested methods are necessary to consistently bring in qualified clients. Each week we bring you insights from marketers, thought leaders, and lawyers to offer insight on explosive growth for personal injury attorneys. Today, I shine a light on the bedrock of growth for every ambitious law firm: SEO.

Hear some of my favorite insights and surprising takeaways on purposeful content, onsite SEO and site architecture, creating an intuitive user experience, and building great links. We also dive into local SEO and what the future of content creation may hold. Get expert advice from marketing powerhouses like Rand Fishkin and Neil Patel. Discover data-driven methods with Maria Monroy and Gabriel Levin. And dig in to the technical side with Steven Willi and more.

What's in This Episode

How does building a preferred brand help your firm rank above the fold?
What are the three highest value actions that will help SEO?
What types of content have the biggest impact?
How can you rethink indexing to optimize onsite SEO?
What makes a great backlink?
How does Google determine relevance when it comes to local SEO?
How will content teams of the future need to be restructured?
How important is site speed, really?

117. Brandon Yosha, Yosha Cook & Tisch — Innovation: The New Guard on Foundation and Future Marketing

Thu, 07 Apr 2022 07:00:00 -0000

Brandon Yosha has large shoes to fill. The son of Buddy Yosha - nationally renowned trial lawyer - he joined Yosha Cook & Tisch and quickly made headlines. Within five weeks of joining the firm he was entrusted to deliver an opening argument against Indianapolis Power and Light. The resulting verdict? $20.3 Million in damages. This former Division I athlete is carving his own path as a promising attorney. He is the youngest recipient of the prestigious Marquis Who's Who list of Top Lawyers in America and has served over 100 clients since 2019.

I caught up with Brandon to understand what went into preparing for his monumental first trial. We also discuss the importance of mentors, putting the client first, and the power of blending traditional and new marketing.

What's in this Episode?

Who is Brandon Yosha?
What did you learn from securing a $20.3 MM verdict in your first trial?
How does relationship equity factor into the growth of a law firm?
What traditional models of marketing have the largest ROI?
How can TikTok shape the future of a law firm?

116. Liel Levy, Nanato Media — Breaking into the Bilingual Market

Thu, 31 Mar 2022 07:00:00 -0000

Bilingual law firms are an investment in the future - in the U.S., 13% of the population speaks Spanish at home. Serving this market requires a strategy that looks beyond the nuance of language and taps into cultural competency. Liel Levy is doing just that. He and his wife , Co-Founder Natalie, have managed over $15MM in ad spend to bring law firms into the bilingual market. But Liel's experience goes far beyond Atlanta-based Nanato Media. Liel, a native speaker himself, grew up working for the family business - one of the largest legal brands in the U.S. that happened to serve latino clients. On today's episode we discuss creating a firm that reflects the community it serves, hiring native speakers, and removing the friction between law firms and hispanic clients.

What's in this Episode?

Who is Liel Levy?
Why is a bilingual strategy a legacy strategy?
How can law firms set up a customer experience for Spanish speaking clients that allow them to thrive?
What is the first step in building a bilingual law firm?
What is the best way to communicate with Spanish speaking clients?
Why is Google Translate a bad idea?

115. Susan Ziegler, SLS Consulting - SEO Foundations: A Mini Masterclass

Thu, 24 Mar 2022 07:00:00 -0000

Susan Ziegler is the catalyst behind explosive law firm growth - taking one firm from five offices to 70; she routinely doubles traffic and brings in billions of revenue for her clients as a result. Her foundation of two decades in digital marketing has earned her and her firm, SLS Consulting, the Pasadena Business Hall of Fame 13 years running. Specializing in website design, SEO, PPC, and content, Susan starts with the unique problem each firm faces and crafts a bespoke plan to get the best results.

Susan and I cover how to structure comprehensive SEO and PPC campaigns, what to spend, and what goes into building a website that converts.

What’s in This Episode:

Who is Susan Ziegler?
What elements make up a strong SEO strategy?
What kind of links are best for helping a website rank?
Why it takes three months to see results from a PPC campaign.
Where social media comes into play for law firms.
What free marketing platforms can law firms use to get started?

114. Justin Q Croxton, Propellant Media — Geofencing and Omnichannel Digital Marketing: A Mini Masterclass

Thu, 17 Mar 2022 07:00:00 -0000

CEO of Propellant Media, Justin Q Croxton is the authority on geofencing advertising and omnichannel marketing. Since 2012, the Inc. 5000 entrepreneur has helped attorneys in the greater Atlanta area grow their firms exponentially by leveraging programmatic display, paid media, social media advertising, SEO, and performance marketing.

I caught up with Justin to explore creative ways personal injury firms can use hyper-specific location advertising and increase qualified impressions. From the basics of what geofencing is and how it works to the importance of retargeting, Justin shares his insights in this mini-masterclass. Listen for more.

What’s in This Episode:

Who is Justin Croxton?
What is geofencing and how does it work?
How can geofencing help eliminate waste in ad spending?
How should law firms budget for geofencing?
How can Over The Top advertising and geofencing work in tandem to maximize ROI?

113. Kyle Bachus, Bachus & Schanker — Building Legacy from Bootstraps: 26 years of Marketing Innovation

Thu, 10 Mar 2022 08:00:00 -0000

$900 million recovered and 10,000 clients served by 27 attorneys across four offices. How do two lawyers with a passion and $15,000 grow a firm to one of the largest advertisers in Colorado? I caught up with Kyle Bachus, founding partner of Bachus & Schanker, to find out. He and his founding partner Darren Schanker are Million Dollar Associates Forum members and Super Lawyers 10 years running. The duo has been on the cutting edge of omnichannel marketing since 1997 and offers unparalleled insight into personal injury marketing.

I met with Kyle to discuss bootstrapping a law firm, the smartest ways to spend marketing budgets, how to know when the effort is effective, and the importance of a holistic representation. Listen for more.

What’s in This Episode:

Who is Kyle Bachus?
How Kyle and his partner, Darren, bootstrapped their law firm with just $15,000
How healthy competition and the “rule of five” created initial growth
How a new firm can get clients before building a brand
Why hitting multiple marketing firms will increase ROI
Why Kyle wrote a book to help the families of victims of wrongful death
How empathy can guide ad copy and develop a stronger connection to potential clients

112. Reza Torkzadeh, TorkLaw — Serving a Nationwide Community: How Authenticity Leads to Massive Growth

Thu, 03 Mar 2022 08:00:00 -0000

Over the past decade, TorkLaw has secured $150 Million in judgments, verdicts, and settlements, opened 12 physical offices in nine states, and secured the largest verdict in California history - $26 million. Founder and senior partner, Reza Torkzadeh is guided by the core purpose of changing people's lives and uses the alignment of decisions with core values as a metric of success. Why? Because Reza believes that being your most authentic, true self, is where attorneys can really make a difference.

I caught up with Reza to dig into the tough decisions that come from living your values, how success is top-down and creative ways to engage with the communities you wish to serve. Listen for more.

What's in this episode:

Who is Reza Torkzadeh?
The core values of radical authenticity, commitment to the win, respect for each other, growth mindset, and unwavering integrity and how they shape Reza's firm
Creating hiring funnels that look for reasons not to hire a candidate and why it is to your advantage
Recruiting as marketing and showcasing what the firm does for the community
Holding out for the gems in the rough. rushing a hire out of desperation will cost you every time
All marketing works, but only when you are willing to spend what it takes to acquire a case
Give back to the community authentically to connect and generate referrals for those you want to serve
How writing the book on personal injury immediately makes your firm an authority

111. Joseph Wilson, Joseph Wilson Injury Lawyers — To Maximize Case Value: Tapping the Human Element

Thu, 24 Feb 2022 08:00:00 -0000

Joseph Wilson’s accolades could fill a Rolodex. This Super Lawyer Rising Star has been recognized by National Trial Lawyers as a top 40 under 40 and has been selected as a top 30 under 30 by the Atlanta Business Chronicle. But don't let his age fool you. In the past eight years, Joseph has led counsel on over 25 jury trials and reclaimed millions for his clients. Joseph and his Atlanta-based firm, Joseph Wilson Injury Lawyers, has settled over 30 six-figure settlements.

To become a preeminent trial lawyer in personal injury, you have to work harder, invest more, and know that you are the best lawyer in the courtroom. I always say that competence breeds confidence and today is a perfect example. I sat down with Joseph to tackle the ins and outs of personal injury trial preparation, positive mindset, and tapping into the human element in every case. Listen for more.

What’s In This Episode

Who is Joseph Wilson?
The importance of over-preparation in pre-trial
How to secure compelling witnesses that sound completing and strong
How to tell a human story to the jury
Maximize the value of the case by investing in pre-trial discovery
Mindset and confidence in, and out, of the courtroom
Learn from peers; let other lawyers inspire you

110. Megan Hargroder, Conversations Digital — Organic Social Media Marketing: Crafting a Brand Story that Converts

Thu, 17 Feb 2022 15:07:40 -0000

Megan Hargroder, CEO at Conversations Digital excels in creating clear story-based messaging and organic social media marketing campaigns for personal injury attorneys. Her San Diego based team has helped over one hundred ambitious lawyers scale their business in the most competitive landscapes.

Clients need to know they can trust their attorney to solve their unique problem in a time of crisis. How can a law firm demonstrate trust? I caught up with Megan to find out how humanizing a law firm through empathetic communication, authority building, and a little vulnerability can connect attorneys to the communities they aim to serve. We dive deep into organic social media marketing, celebrating victories, and creating a compelling brand story. Listen for more.

What’s In This Episode

Who is Megan Hargroder?
The importance of creating a clear and cohesive brand story
How empathy, authority, and vulnerability in your brand inspire trust
To stand out from the crowd, get involved with the community you wish to serve
How connection points foster trust
How to master organic social media marketing by leveraging your existing connections
Getting the most traction from a new social media post by blending organic content and paid boosts
Why your digital presence should be a reflection of your real-life law firm

109. Steven Willi, Rankings.io — The Holy Trinity of SEO

Thu, 10 Feb 2022 08:00:00 -0000

For nearly two decades Steven Willi has commanded first page Google rankings for Personal Injury Attorneys. President at Rankings.io, Steven and the Rankings team relentlessly secure top-ranked spots for keywords that convert.

Personal Injury is hands down the most competitive industry. To dominate your niche, you need to know exactly what it takes to bring in major cases. Today Steven and I cover the SEO strategy needed for firms with aggressive growth targets.

What’s In This Episode

Who is Steven Willi?
How Steven up-leveled his SEO game through self-guided learning and coaching
The importance of the ‘holy trinity’ of SEO: content, links, and onsite SEO
The most important factors in creating content with great Click-Through Rates
How to refresh your existing content library to get rankings
Best practices for onsite SEO and link building

108. Seth Price, Price Benowitz — Developing a Winning Strategy and the Future of SEO

Thu, 03 Feb 2022 08:00:00 -0000

Seth Price is at the forefront of cutting-edge digital marketing. His early experimentation and innovation grew his firm, DC-based Price Benowitz, from two attorneys into a thriving practice of 40 in under a decade. Seth spun out his in-house marketing team and founded the full-service digital marketing agency BluShark Digital. Today, Seth and his team serve attorneys in 31 states and Canada.

I sat down with Seth to dig into how algorithm changes affect ROI, reclassifying digital marketing strategy as a business asset, and the major market disruptors of SEO.

What’s In This Episode

Who is Seth Price?
Implementing innovative SEO strategy
The merits of traditional vs. digital marketing
How to pick content for your marketing strategy
Why fixed spending no longer guarantees ROI in PPC campaigns
What it means when an agency offers exclusivity

107. John Gomez, Gomez Trial Attorneys — What it Takes to Become a Preeminent Trial Attorney

Thu, 27 Jan 2022 08:00:00 -0000

John Gomez is one of the top-performing trial lawyers in the nation. Since 2005, Gomez Trial Attorneys has won multiple seven to nine-figure cases and secured over $750 Million for their clients. John uses an arsenal of tools to emotionally connect the jury with the moment of injury and loss.

Today, we dig deep into what it takes for a PI lawyer to become a great trial attorney. We cover pre-trial preparation, crafting compelling stories, strong opening statements, and getting the restitution your client deserves.

What’s In This Episode

Who is John Gomez?
Turning problems in the case into advantages early on
How to select focus groups, stay on track, and not get lost in your own narrative
Use the rule of three to create your opening arguments
Establishing reciprocity with your judge and jury in the courtroom.
Managing expert and character witnesses
Turning your plaintiff into a hero
Crafting a strong closing argument

106. Luis Scott, Bader Scott Injury Lawyers — Rethinking Referrals to Help You Scale

Thu, 20 Jan 2022 08:00:00 -0000

Luis Scott is a partner at Atlanta-based Bader Scott Injury Lawyers and he’s helped them grow over 700% over the past several years. Based on his success, he’s founded 8 Figure Firm, where he consults law firms and helps them scale and reach their goals.

I caught up with Luis to talk about strategic hiring and what leadership looks like at scale. Plus, how rethinking your referrals can vastly reduce your cost per acquisition. Listen on for more!

What’s In This Episode

Who is Luis Scott?
How Luis projects growth
Bader Scott's organizational structure
Why Luis considers himself a teacher
The top mental hurdle for law firm owners
How to re-conceptualize referrals
Why you should take a step back from day-to-day operations

105. Jeremy Tissot, Tissot Law Firm — The Journey to Your Niche

Thu, 13 Jan 2022 08:00:00 -0000

Jeremy Tissot is the founding partner of the California-based Tissot Law Firm and an expert in litigating TBI (Traumatic Brain Injury) cases. He’s created a name for himself through his high-profile cases and his charitable work on the board of the LA Trial Lawyers’ Charities, which has donated over $5M to those in need.

I sat down with Jeremy to talk about his journey across the legal industry, from defense to plaintiff, and partner at one firm to starting his own. We’ll cover how Jeremy broke into the conference circuit and developed an expertise mid-career. Listen on for more!

What’s In This Episode

• Who is Jeremy Tissot?

• How did Jeremy became the youngest-ever partner at his first firm? And why did he leave?

• What did it take to break into the conference clique?

• How did Jeremy become an expert in TBI?

• Jeremy’s advice to established lawyers at conferences

• Why Jeremy gives back—through charity and mentorship

104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok

Thu, 06 Jan 2022 08:00:00 -0000

When Taly Goody set out to form Goody Law Group, she knew she would need a creative way to find new clients. Despite being slightly skeptical, she took a leap and dedicated herself to building a TikTok presence. Not only have her posts received millions of views, but she’s also been able to use the platform to expand her network, attract new clients, and inspire others.

In this episode, Taly and I discuss the crucial role social media plays in lead generation, as well as Taly’s journey to founding her own firm, and the importance of supporting the next generation of lawyers.

What’s In This Episode?

Who is Taly Goody?
Why is it so important that new lawyers find the right area of law to practice?
What led Taly to found her own company, and has she discovered any misconceptions in doing so?
Why are small and solo practices increasingly popular options for lawyers?
How has Taly used TikTok to grow her brand, and what are her top tips for the platform?
Why is mentorship so important to Taly, and how is she using TikTok to help a new generation of lawyers?

103. Second Take — Brian Dean on Becoming a Linkable Source

Thu, 30 Dec 2021 08:00:00 -0000

Happy Holidays Everyone!

As it is the last week of 2021, I wanted to share with you one of my favorite interviews from this year, and that was with Brian Dean.

When Brian was searching for SEO advice back in 2012, he found a lot of generic to-do lists, with no real direction about how to execute. Deciding that a change was needed, he created a platform to provide others with the information he wished had been available to him. Nine years later, Backlinko is providing next level SEO training and link building strategies to some of the biggest companies in the world. On top of that, Brian’s latest venture, Exploding Topics, allows marketers to add yet another string to their bow by providing insights into upcoming trending topics.

In this episode, Brian and I cover a ton of ground, discussing everything from the role of SEO in an ever changing digital market, down to the minutiae of keeping your articles updated.

What’s In This Episode?

Who is Brian Dean?
Is the importance of long form content changing?
To what extent can podcast show notes and transcripts improve your blog ranking?
Why is data particularly effective for generating links?
How important is SEO compared to other digital marketing channels?
Why should attorneys incorporate trending topics into their legal blogs?

102. Second Take — Neil Patel on a New Approach to Content and Emerging Marketing Channels

Thu, 23 Dec 2021 08:00:00 -0000

As we come to the end of the year, I want to take you back to one of my favorite episodes of 2021. The legendary Neil Patel joined us back in May, and he shared so much amazing SEO advice that I think it's definitely worth another listen! Neil Patel is the co-founder of Neil Patel Digital and Forbes has called him one of the top 10 marketers in the country. He’s helped everyone from Amazon to Zappos grow their business.

In this episode, we discuss how UX design affects your SEO and how to restructure your content strategy. We also dive into alternatives to Google where Neil has found success generating organic traffic and geek out about content delivery networks.

Happy Holidays!

What’s In This Episode

Who is Neil Patel?
Why is user experience important for SEO?
How can you assess and optimize your website’s UX design?
What should your content breakdown look like?
Why should you update your content?
How important are backlinks nowadays?
What are some of the alternative channels that can supplement your SEO?

101. Pratik Shah, EsquireTek — Discovering the Power of Automation

Thu, 16 Dec 2021 08:00:00 -0000

Shah is a fierce advocate for technological innovation. Having experienced the impact tech can have on the legal process first hand, he set out to streamline one of the most tedious jobs lawyers and paralegals face…

Discovery.

In this episode, Pratik talks us through what exactly it means to ‘automate discovery’, its life changing impact, and the security measures that go alongside it. We also look at how tech can revolutionize the legal industry in general, and future plans for Pratik’s company EsquireTek.

What’s In This Episode?

Who is Pratik Shah?
How did Pratik’s early career impact his perspective on the value of tech?
What does it mean to automate the discovery process?
How tech is helping solos and small firms compete in larger arenas?
Why is technological innovation crucial in the legal space?
What security precautions need to be taken when developing and using tech for legal work?

100. How to Get PI Clients

Thu, 09 Dec 2021 08:00:00 -0000

To celebrate the momentous milestone of our 100th episode, I want to take a moment to look back on some of the amazing guests we’ve had so far on the show. More specifically, I want to highlight some of the best advice we’ve heard in regard to marketing, and how to get more clients in the Personal Injury space.

A good marketing strategy requires constant reevaluation, flexibility, and innovation, so in this episode we will be taking you through a bunch of different formats and platforms in the hope of sparking some new ideas for you. From TV and Radio, to social media, to SEO, we’ve compiled top tips from experts in each field, so get ready for a marketing strategy extravaganza!

What’s In This Episode?

Mike Papantonio on the importance of innovation
Top tips for TV ad campaigns with James Farrin and Glen Lerner
Gary Sarner on the value of Radio
Website essentials with Mike Budny
Ali Awad’s Instagram masterclass
Navigating Linkedin with Shay Rowbottom
Jacob Malherbe on getting the most out of Facebook ads
Understanding Pay Per Click with Steve Ginsberg
Harry Morton’s roadmap for a great podcast
How to repurpose content with Shaina Weisinger
Brian Dean’s secret sauce for increasing your backlinks
What makes a good backlink with David Farkas
Neil Patel on the future of digital marketing

99. Bob Simon, Justice HQ – Collaboration before Competition

Thu, 02 Dec 2021 08:00:00 -0000

When Bob Simon started his own law firm over a decade ago, he came across a number of obstacles that any solo practitioner or small firm would recognize. Having overcome these barriers and gone on to build the incredibly successful Simon Law Group, Bob was adamant to help others on their own journeys, and so he co-founded Justice HQ.

This membership-based organization encourages collaboration over competition, and arms solo practitioners and small firms with all the resources and support they need to compete at the same level as large practices.

In this episode, Bob and I talk about the transformative work of Justice HQ, the marketing strategies of the Justice team, as well as Bob’s experience both as an attorney and a business owner.

What’s In This Episode?

Who is Bob Simon?
What improvements would Bob like to see in legal education and training?
Why is collaboration so key to the success of small and solo practices?
In what ways can Justice HQ assist small firms?
How has Covid accelerated the need for technological innovation within the legal industry?
Why does Bob value working with family so highly, and what benefits does he see in doing so?
What approach does the Justice Team take towards marketing, and how do projects such as Bourbon of Proof come to fruition?

Coming Soon!

Thu, 25 Nov 2021 08:00:00 -0000

Happy Thanksgiving!

We are taking a quick breather this week, however there are some extra special episodes coming up that I'm really excited to share with you.

Next week is our final double digit episode, and I'll be joined by none other than Bob Simon to talk about an amazing initiative he co-founded called Justice HQ.

The following week is episode 100! We will be celebrating this massive milestone by looking back at our favorite pieces of advice from this year's guests, and bringing you their top tips for getting more personal injury clients.

You are not going to want to miss these episodes, so subscribe if you haven't already, and we will see you very soon!

98. Danny Hughes, Thompson Flanagan — Navigating the Malpractice Insurance Market

Thu, 18 Nov 2021 08:00:00 -0000

Danny Hughes has been with premier insurance brokerage firm Thompson Flanagan for over 16 years now. He specializes specifically in helping plaintiff attorneys get the best malpractice insurance possible, and is on a mission to educate the insurance market on the benefits of underwriting plaintiff law firms.

Having worked with some of the biggest law firms in America, and with access to 30 domestic insurance markets and 15 Lloyds of London syndicates, Danny’s knowledge, enthusiasm and connections allow him to focus truly on what’s best for the firm.

In this episode, we chat about all things insurance, from coverage values and application processes; to the market in general and benefits of underwriting plaintiff law firms.

What's In This Episode?

Who is Danny Hughes?
What led Danny to his niche of malpractice insurance for plaintiff lawyers?
How are plaintiff attorneys and law firms misrepresented to the insurance market and why?
What factors impact the rating a firm is given by insurance companies?
Why are plaintiff firms particularly good investments for underwriters?
How can a specialist broker improve the process and your resulting offers?

97. Alex Valencia, We Do Web — Content Strategy is King

Thu, 11 Nov 2021 08:00:00 -0000

Alex Valencia and his wife Yvette dipped their toes in the legal web waters with a single law firm, and after explosive success, quickly found themselves in high demand. They created their company We Do Web in 2009, and have been providing effective and affordable digital marketing solutions to attorneys and small practices ever since.

From topic selection to promotion, Alex dropped a ton of tips in this episode, so if you have any questions about your content strategy, this is one you won’t want to miss.

What’s In This Episode?

Who is Alex Valencia?
What strategies can you employ when selecting article topics?
Why is content gap analysis so important in a content strategy?
What are the different types of content that law firms should be covering?
How can you revamp past content that has dropped in rankings?
What is the We Do Web key to ensuring each client’s content is unique?
How much content is optimal?

96. Brian Dean, Backlinko – Becoming a Linkable Source

Thu, 04 Nov 2021 07:00:00 -0000

When Brian Dean was searching for SEO advice back in 2012, he found a lot of generic to-do lists, with no real direction about how to execute. Deciding that a change was needed, he created a platform to provide others with the information he wished had been available to him. Nine years later, Backlinko is providing next level SEO training and link building strategies to some of the biggest companies in the world. On top of that, Brian’s latest venture, Exploding Topics, allows marketers to add yet another string to their bow by providing insights into upcoming trending topics.

In this episode, Brian and I cover a ton of ground, discussing everything from the role of SEO in an ever changing digital market, down to the minutiae of keeping your articles updated.

What’s In This Episode?

Who is Brian Dean?
Is the importance of long form content changing?
To what extent can podcast show notes and transcripts improve your blog ranking?
Why is data particularly effective for generating links?
How important is SEO compared to other digital marketing channels?
Why should attorneys incorporate trending topics into their legal blogs?

95. Jeremy Harms, Core Contact — When the Client becomes the Promoter

Thu, 28 Oct 2021 07:00:00 -0000

Jeremy Harms is the co founder of Core Contact, a Legal Customer Experience (CX) service that helps firms impress their clients out of the gate, and maintain strong communications throughout the journey.

In this episode, Jeremy shares some of his best tips for leveling up your client communications, and breaks down how to turn those happy customers into your own grassroots marketing team!

What’s In This Episode?

Who is Jeremy Harms?
Why is CX so important to the legal industry in particular?
What are the most effective formats for Client - Attorney communications?
How can improving your CX process encourage more client referrals?
Why is data and feedback collection so beneficial for CX and what are the best ways to gather that information?
How do CX specialists integrate themselves into legal companies in a way that ensures seamless results?

94. Elliot Roe, Mindset Coach — Eliminating Your Limiting Beliefs

Thu, 21 Oct 2021 07:00:00 -0000

Elliot Roe discovered the potential power of hypnotherapy whilst searching for a solution to his own mental obstacles, and, wanting to share the resource with others, swiftly trained in the craft himself. Having spent over a decade developing a unique coaching style that incorporates mindset training, high performance training, and hypnotherapy, Elliot now coaches top performers in a variety of high stakes industries, and is considered one of the best mindset coaches in the world.

In this episode, Elliot shares with us his own experiences with hypnotherapy and mindset training, as well as his best tips for overcoming mental obstacles and reaching a state of peak performance.

What’s In This Episode

Who is Elliot Roe?
In what ways do mindset coaching and business coaching differ?
When, and to whom, can mindset coaching be most beneficial?
How can we identify and overcome limiting beliefs?
What impact can hypnotherapy have when combined with mindset coaching?
How can adopting positive habits impact your daily performance?
Why is it important to understand the difference between being busy and being productive?

93. Jeremy Poock, Senior Attorney Match — How to Successfully Plan your Succession

Thu, 14 Oct 2021 07:00:00 -0000

In many industries, acquisitions are a familiar route for those planning their retirement, yet when Jeremy Poock looked at the legal industry in the 2010s, he found the practice to be far less common. Instead, senior attorneys were more often opting to hand the kingdom keys over to an internal successor, or to shut up shop and divide up the clientele.

Adamant on ensuring senior attorneys receive the rewards they deserve, Jeremy set about researching how best to facilitate acquisitions for law firms, and in 2013, Senior Attorney Match was founded. The company helps attorneys with 30 plus years of experience to design and implement succession plans specifically tailored to suit their needs.

In today’s episode, Jeremy and I chat about the benefits of acquisitions, both to senior attorneys and to growing firms, as well as the intricacies that go into finding the right match.

What’s In This Episode

Who is Jeremy Poock?
What are the succession options available to senior attorneys looking to step down?
Why does Jeremy recommend seeking an acquisition as an exit strategy?
How does the acquisition of a senior attorney practice benefit younger, growing law firms?
What characteristics should a senior attorney look for in a buyer, and why are shared values so important?
How can senior attorneys adapt and respond to developments in marketing strategies?
Where can growing law firms look for practices to acquire?

92. Marc Anidjar, Anidjar & Levine — The Secret Sauce for Managing and Marketing

Thu, 07 Oct 2021 07:00:00 -0000

From perfecting the yellow pages promotion strategy, to mastering the modern marketing ‘Holy Trinity’ of radio, TV and web, Marc Anidjar has always been interested in making the most of advertising. As his practice, Anidjar & Levine, has gone from strength to strength, Marc has been able to experiment with his marketing strategy, while also developing his managerial style for an ever expanding team.

In today’s episode, Marc shares with us his do’s and don’ts for marketing a law firm, his approach to managing a growing practice, and how relationships play a big role in both.

What’s In This Episode

Who is Marc Anidjar?
How does Marc adapt his management style to suit his staff and optimize team performance?
What is Marc’s 'Holy Trinity' approach to marketing?
How can strong relationships with your advertisers assist growth?
Why does Marc recommend buying advertising in cash rather than accumulating debt?
What factors should you consider when deciding where, when and how to expand your practice?

91. Russell Nicolet, Nicolet Law — Building a Practice with a Purpose

Thu, 30 Sep 2021 07:00:00 -0000

Having created his practice’s first website while waiting on his bar results, Russell Nicolet wasted no time in founding Nicolet Law. With a passion to help people and a drive to expand, Russell went from having just three office appliances, to leading three companies, teaching himself each aspect of the businesses along the way. Now surrounded by a first class team, Russell is able to step back and focus on the areas that invigorate him the most.

In this episode, Russell shares his motivations for founding his companies, along with his advice for those looking to follow in his footsteps.

What’s In This Episode

Who is Russell Nicolet?
What motivated Russell to found three companies, and how did he first market them?
Can working with family have a positive impact on your business?
How can you reassure staff and maintain morale during structural changes, and economically difficult times?
Why is having a shared mindset so crucial to building a strong company culture?
What should you look for when hiring external firms to work with?

90. Matt Wolfe, Evergreen Profits — Perfecting Your Podcast Promotion

Thu, 23 Sep 2021 07:00:00 -0000

Matt Wolfe is one half of the dynamic duo that hosts the spectacularly successful Hustle & Flowchart podcast. Described by the pair as ‘A Life Improvement Podcast Masquerading As A Business Podcast’, the show is jam packed with advice on a wide range of topics, provided not only by the guests, but by the hosts themselves.

Matt’s background in blogging pairs perfectly with co-host Joe Fier’s visual media experience, and having spoken to Joe last week, it’s a pleasure to hear Matt fill in the rest of their story. Matt and I chat about how the podcast has encouraged and acted upon audience feedback, why constant positivity might not be the best way to build trust, and the role of blogging in today’s marketing landscape.

What’s In This Episode?

Who is Matt Wolfe?
How can you utilize a blog to help grow your podcast?
Why is it so important to give honest, balanced reviews and opinions?
What are the best ways to increase listener participation and feedback?
Is there a secret to effective podcast promotion?
What impact does optimizing SEO for your guest’s name have?

89. Joe Fier, Evergreen Profits — How to Find, Book, and Interview your Dream Guests

Thu, 16 Sep 2021 07:00:00 -0000

Joe Fier and Matt Wolfe have been working together since the very start of their careers. In 2017, their partnership led to both the founding of Evergreen Profits, and the launch of the Hustle & Flowchart Podcast. Four Hundred episodes later, the show has seen an impressive range of guests, from some of the biggest names in marketing to hugely successful entrepreneurs.

In this two part special, we get the rare opportunity to chat individually with each of the hosting duo, and learn about their individual roles within the process. Joe's specialty lies with networking and visual design, and in this episode, he shares the best methods to connect you with your dream guests, as well as how to effectively use visual media to grow your brand and promote your business.

What’s In This Episode?

Who is Joe Fier?
How can visuals be used cohesively to create a brand, and connect with an audience?
What is Joe’s secret to getting such big names on the Hustle & Flowchart podcast?
How has Hustle & Flowchart changed over the years, both in terms of process, and content?
Will podcast networks change the landscape of podcasting?
Is it crucial to pick a niche when launching a podcast?
What should a host do when they aren’t understanding and/or connecting with a guest?

88. Ali Awad, Ali Awad Law — Becoming the CEO Lawyer

Thu, 09 Sep 2021 06:00:00 -0000

To his 600,000+ Instagram followers, Ali Awad, of Ali Awad Law, is best known as the CEO Lawyer. His entertaining and educational content, perfected over 5 years of development, exemplifies how personal injury attorneys can harness social media to maximize their visibility. In this episode, Ali shares with us his best tips and tricks for using Instagram to grow your business, as well as his ethos for building and scaling a great team.

87. Mark Kosieradzki, Kozieradzki Smith Law Firm — 30(b)(6): Making Corporations answer to you

Thu, 02 Sep 2021 06:00:00 -0000

Mark Kosieradzki is a Minnesota-based attorney whose practice is dedicated to fighting for senior citizens against nursing home abuse and neglect. Mark is also the preeminent scholar on Federal Rule of Civil Procedure 30(b)(6), which allows prosecutors to depose corporations more thoroughly and efficiently. 30(b)(6) is an important part of your arsenal as a prosecutor, and Mark’s here to show you how to use it best. In this episode, we discuss how 30(b)(6) can be an invaluable asset, as well as the Kozieradzki Smith Law Firm approach to nursing home cases.

86. Gary Sarner, ROI360+ — Radio Killed the Video Star

Thu, 26 Aug 2021 06:00:00 -0000

There’s a reason that Gary Sarner named his media strategy company ROI360+. It’s because he’s focused on strategies that will maximize his clients’ return on investment. These strategies center around under-utilized channels that deliver more bang for your buck—channels like radio. After all, accidents happen on the road, and there’s no television in your car! In this episode, we talk radio, the media powerhouse that’s hiding in plain sight, and how to construct a strategy that will make you competitive with firms that spend three times as much.

85. Mike Budny, Influex — Creating Websites That Connect

Thu, 19 Aug 2021 06:00:00 -0000

Mike Budny is Co-Founder and Chief Influence Officer at Influex, a digital marketing company that is reinventing the personal brand landscape. They do this by identifying and communicating the essence of the brands they work with through beautiful websites and strategic copywriting. Mike and I chatted about why personal branding is so important, how web design can maximize the impact of your copy, and the key mistakes to avoid when creating a website.

84. Glen Lerner, Lerner and Rowe - A Steady Hand in a Shifting Industry

Thu, 12 Aug 2021 06:00:00 -0000

Glen Lerner has built an everyman reputation with his delightful Lerner & Rowe TV ads and no-nonsense style. But it isn’t just anyone who can build the 2nd biggest personal injury firm in the US. On this episode, Glen shares his keen observations on the competitive state of the PI industry, where the smart money is buying ads, and why Wall Street consolidation is coming to law firms. Plus, a masterclass on how to approach a negative review.

83. Seth Godin - Differentiation: How to Make Your Law Firm a Purple Cow

Thu, 05 Aug 2021 06:00:00 -0000

A year ago, we talked to Seth Godin, legendary marketer and entrepreneur, about how to apply his philosophies to your practice. In 2021, that discussion is more relevant than ever, so we're releasing a new cut of this episode, with even more insights from Seth and Chris. Seth will change the way you think; not just about marketing, but people, communication, and how the world works. He is an elite entrepreneur and the author of 19 best-selling books, including The Dip, Purple Cow, and, most recently, This is Marketing. He is a prolific blogger and has written over 7500 blog posts. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame, and five years later he also earned a spot in the Marketing Hall of Fame. He teaches a variety of workshops, including his life-changing altMBA program, and hosts the renowned Akimbo podcast.

82. Dave Thomas, Law Tigers - The Universal Power of Niche

Thu, 29 Jul 2021 06:00:00 -0000

Dave Thomas didn’t start out in legal marketing, but he’s made a home here. As the National VP of Business Development at Law Tigers, he’s constantly finding new ways of expanding America’s largest network of motorcycle accident attorneys. Law Tigers has been able to grow because they’ve specialized in motorcyclists; they’ve built knowledge and trust in a passionate community. In this episode, Dave and I discuss the power of niching down, handling referrals differently, and how to generate traction with potential customers.

81. Maria Monroy, LawRank — All SEO Is Local

Thu, 22 Jul 2021 06:00:00 -0000

Maria Monroy is the Co-Founder of LawRank, a San Diego firm that helps lawyers of all disciplines reach the front page of Google. As Director of Client Relations, it’s Maria’s job to translate to clients the invisible factors that dictate page rankings. It’s a rare pleasure to have a fellow legal SEO authority on the podcast. We got deep in the weeds of local SEO, including exclusivity, and the importance of physical branch location.

80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good

Thu, 15 Jul 2021 06:00:00 -0000

Mike Papantonio is a living legend. His work on mass torts with Levin, Papantonio, Raferty has helped tens of thousands and his media has reached millions more. He’s one of the only living people to be inducted into the National Trial Lawyers Hall of Fame and several of his cases have been made into Netflix documentaries. We were honored to have the chance to sit down with Mike and pick his brain about his conference, Mass Torts Made Perfect, and how he approaches media.

79. Shay Rowbottom, Shay Rowbottom Marketing — Getting Eyes on Your Brand with LinkedIn Video Marketing

Thu, 08 Jul 2021 06:00:00 -0000

Shay Rowbottom is the authority LinkedIn video marketing. Through her firm, Shay Rowbottom Marketing and her LinkedIn Bootcamp, she’s sharing the techniques that have gotten her millions of views from her 630K followers. More than anyone, Shay’s got her finger on the pulse of LinkedIn. So we sat down to discuss what content plays well on LinkedIn, how businesses can approach video, and where the site is headed.

78. Harry Morton, Lower Street - Raising Your Podcast Game

Thu, 01 Jul 2021 06:00:00 -0000

Harry Morton runs Lower Street, an audio production company that focuses on branded podcasts for businesses across the globe. He’s launched podcasts for some of the biggest names in tech, as well as hosted his own daily podcast, Work From Home. Harry lives and breathes audio. So we caught up with him to discuss its benefits as a marketing channel and the easy ways you can make your podcast better.

77. John Jantsch, Duct Tape Marketing & Podcast Bookers — Turning Customers into Partners

Thu, 24 Jun 2021 06:00:00 -0000

John Jantsch has spent over 35 years teaching small and local business owners how to make effective marketing a core part of their business. His Duct Tape Marketing method, (now a book, a business, and a consulting network) breaks down how to systematize your advertising into tangible, manageable steps. Duct Tape Marketing is also about creating trust and relationships with customers, and growing your business to meet their needs. To this end, John has also started Podcast Bookers, which allows business owners and entrepreneurs to guest on podcasts, raising their profile and establishing them as authorities in their field. John and I connected to discuss his philosophy on marketing, and the hidden value of being a podcast guest.

76. Steve Pockross, Verblio — The Content Balancing Act

Thu, 17 Jun 2021 06:00:00 -0000

Steve Pockross is the CEO of Verblio, a company that connects businesses with high-quality, on-demand content. Having cut his teeth in tech and crowdfunding, he’s a newcomer to digital marketing, with fresh ideas on how to make content quick, effective, and adaptable to your business. Good quality content is both an art and a science. Steve thinks he’s found the secret to both, combining experienced writers with a system that rewards high-engagement articles. We talk about responsible outsourcing and the recent content trends that Steve’s observed.

75. James Farrin, GrowPath & The Law Offices of James Scott Farrin — Efficiency as a Calling Card and Getting Tech to Work for You

Thu, 10 Jun 2021 06:00:00 -0000

James Farrin runs The Law Offices of James Scott Farrin, North Carolina's most preeminent personal injury firm, which has recovered more than a billion dollars for over 50,000 clients. If you’ve been to North Carolina, chances are, you’ve seen a James Farrin TV ad. He’s also the Founder and CEO of GrowPath, a company that creates case management and client intake software for plaintiff firms like theirs. Farrin has grown his practice from just a few employees to over 200. He’s done that by eliminating inefficiencies at every level. His other business, GrowPath, is a direct response to bottlenecks and stumbling blocks his firm has dealt with. We sat down to discuss TV strategy, direct mail, and all the ways you can streamline your business.

74. Shaina Weisinger, Repurpose House — How to Create Without Fear and Make the Most of Your Content

Thu, 03 Jun 2021 06:00:00 -0000

Shaina Weisinger is the founder and CEO of Repurpose House. She’s pioneering the field of content repurposing, the art of taking the content you make and creating a bevy of microcontent specifically tailored to different marketing channels. In this episode, Shaina walks us through what makes good microcontent and how to format your content properly. Plus, we consider the strengths of different platforms and the tools Shaina uses to keep her social media from becoming unwieldy.

Welcome to Personal Injury Marketing Mastermind

Thu, 27 May 2021 06:00:00 -0000

We’ve got exciting news: we’re rebranding! The Rankings Podcast is now Personal Injury Marketing Mastermind (or PIMM for short.) We’ve heard what you had to say, you want a show that’s 100% focused on Personal Injury Marketing. This is that show. Each week, we’ll be talking to PI all-stars to hear the marketing strategies that they rode to the top, all to get you more clients and more cases. It’s not just SEO anymore; we’re talking everything marketing. You’re going to get the whole nine yards. And the fun doesn’t stop there! We’re creating a Facebook community where you can connect and collaborate with other PIMM listeners to hear what’s new in the world of PI. You’ll also be able to interact with me, as well as the incredible guests we have on our show. Thanks for sticking with us, we can’t wait to get started. Welcome to PIMM!

73. Neil Patel, Neil Patel Digital — A New Approach to Content and Emerging Marketing Channels

Thu, 20 May 2021 06:00:00 -0000

If you want to know about digital marketing, you go to Neil Patel. He’s the co-founder of Neil Patel Digital and Forbes has called him one of the top 10 marketers in the country. He’s helped everyone from Amazon to Zappos grow their business. In this episode, we discuss how UX design affects your SEO and how to restructure your content strategy. We also dive into alternatives to Google where Neil has found success generating organic traffic and geek out about content delivery networks.

72. Michael Rose, Hach & Rose LLP — Customer-Centric Law and Succeeding in a Saturated Market

Thu, 13 May 2021 06:00:00 -0000

Michael Rose is a founding partner of Hach & Rose and a leading Manhattan personal injury lawyer for over 25 years. He is a 7-time New York Super Lawyer and was featured in New York Magazine’s Top-Rated Attorneys in the New York Area. We talked about delivering first-class customer service and how that impacts everything from your referrals to your search rankings. Listen in to learn about the importance of integrity in your practice and how to and how to establish lasting relationships with clients.

71. Brian LaBovick, LaBovick Law Group — Sharing What You Know and Being a Warrior for Justice

Thu, 06 May 2021 06:00:00 -0000

Brian LaBovick is the founder and CEO of LaBovick Law Group in Palm Beach Gardens, Florida. Since 1991, his firm has won more than $400 Million for clients across a range of practice areas. His tenacity and commitment to being a “Warrior for Justice” has caused Brian to emerge as a leader, both in the personal justice field and his community. Join us on this episode of The Rankings Podcast as we dive into Brian’s journey from a high schooler fighting a traffic ticket to one of the top lawyers in the country and how to strengthen your business by sharing your resources. We’ll also discuss Brian’s new book, “Not A Good Neighbor,” where he teaches readers how to navigate and represent themselves in automobile accident cases.

70. Steven Gursten, Michigan Auto Law — Knowing What Clients Want and Avoiding the Race To the Bottom

Thu, 29 Apr 2021 06:00:00 -0000

Steven Gursten is managing partner at Michigan Auto Law. Over the past 28 years, Steven has catapulted his and his firm’s reputation to new heights thanks to his laser-like focus on becoming the best auto accident lawyer and legal practice in the country. Join us on this episode of The Rankings Podcast as we discuss how Steven became the premier auto accident lawyer, what clients are looking for when they choose an attorney, and how you can position yourself as the best in your field without coming across as arrogant.

69. James Ashcroft, Certified EOS Implementer — Adopting the Entrepreneurial Operating System and the Importance of Implementers

Thu, 22 Apr 2021 06:00:00 -0000

James Ashcroft is a businessman and certified coach for the Entrepreneurial Operating System, a framework that businesses, including law firms, can use to create healthy workplaces in order to help them achieve their goals. As an EOS coach and implementer, James has helped countless business owners to establish their vision and gain traction, including our very own Rankings.io. In this episode of The Rankings Podcast, James tells us all about his coaching journey and how both seeking and delivering coaching has benefited his personal and professional life. He also gives his advice on how to self-implement a business framework and shares his thoughts on the best way to choose any kind of coach.

68. Gary Falkowitz, Intake Conversion Experts — The Right Way To Manage Intake and the Secret To Converting Leads

Thu, 15 Apr 2021 06:00:00 -0000

Gary Falkowitz is a man of many talents. He’s an attorney, author, consultant and the CEO of Intake Conversion Experts, an external phone answering service for law firms that facilitates lead follow-up, mass tort campaign retention, lead resurrection and more. On today’s show, Gary shares with us his journey from lawyer to independent consultant to CEO of one of the most invaluable services for law firm owners around the country. We discuss where most firms fail when it comes to their intake departments and what they should focus on to improve them, and why it’s simply not enough just to rely on a polite telephone manner when trying to sign cases.

67. Karl Sakas, Sakas and Company — Going from Mandatory to Optional and Empowering Your Staff to Level-Up Your Firm

Thu, 08 Apr 2021 07:00:00 -0000

Karl Sakas is an agency consultant, executive coach and the founder of Sakas & Company. Karl and his company are dedicated to helping digital agency owners grow their businesses through the techniques and practices Karl has learned and developed over his years as a business owner and as a high-level digital marketing agency executive. Join us as Karl tells us how he got into the consultancy game, what his best advice for law firm owners is to level-up their business, and how some lessons from a submariner could help empower your team and free up your time.

66. David Farkas — The Upper Ranks, Essential Link Building Strategies for Your Law Firm

Thu, 01 Apr 2021 07:00:00 -0000

David Farkas is the founder and CEO of The Upper Ranks. Specializing in link building, David and his company have been helping clients rank higher and level up their SEO game for over ten years through custom link building strategies. In this episode, David tells us how he went from SEO enthusiast to link building expert, and he shares with us some of the best link building tips, tricks and insights he’s picked up along the way. He also details why link building is an essential part of your SEO strategy, what you should look out for in a good backlink, and why you shouldn’t trust unsolicited emails from SEO “experts” about the quality of your links.

65. Jacob Malherbe: X Social Media, Making the Most of Facebook Ads Through Retargeting

Thu, 25 Mar 2021 06:00:00 -0000

Jacob Malherbe is a mass torts and PI Facebook advertising genius and the founder of X Social Media, an advertising agency specializing in lead generation through Instagram and Facebook. For over ten years, Jacob has been helping clients utilize their social media to secure leads, and he has even written a book (The Facebook Effect For Lawyers: Advertising For The Digital Age) on the topic to share his secrets, with another (A Lawyer's Guide To Mass Torts: Establish Your Legacy) coming soon. Join us as we discuss why Jacob got into the business of helping lawyers connect with clients, how you can use Facebook to retarget leads, and what you need to do to stop potential clients from scrolling by and get them to pay attention to your ads.

64. Steve Ginsberg, Legal Marketing Arm — How To Play The Google Ads Game And Win

Thu, 18 Mar 2021 06:00:00 -0000

Steve Ginsberg is no ordinary online advertising professional! The founder of Legal Marketing Arm is that the top of his game, and he's got more accolades in 15 years than most marketers get in a lifetime. So, who better to share the top tips of the trade to get the most bang out of the proverbial digital marketing buck! Today, Steve shares his deep-rooted knowledge of the online advertising industry, from optimizing landing pages for PPC to bidding wars, and the new ABC testing. Plus, best practices for making sure your leads convert!

63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche

Thu, 11 Mar 2021 07:00:00 -0000

Joe Fried has taken niching down to a whole new level! The acclaimed truck accident attorney has become so entrenched in his many examples of personal injury attorneys that have taken it to the level of today's guest. He has become so entrenched in his expertise that when he rocks up to the deposition, it's kind of like he's got a superpower. Today, we meet the man, the myth, the legend, Joe Fried - innovator of the trucking personal injury category. We hear how Joe struck gold by niching down, what it's like to be a black belt in the world of tracking law and why he's committed to everything he does, including his Peloton!

62. Rick Console, Console & Associates — Tough Business Decisions for Your Firm & Meditation For Attorneys

Thu, 04 Mar 2021 07:00:00 -0000

Rick Console thinks personal injury practice is pretty enlightening! The successful New Jersey personal injury attorney started a firm right out of college, just him and his wife, and they built it from the ground up. But, Console & Associates started to grow fast. How could Rick make sure his values were resonating throughout every client’s experience? Today, we hear how Rick made the difficult but necessary business decisions in the strive for excellence. We discuss why he preps every case like it’s going to go to trial, and how meditation has had a profound effect on his personal and professional life.

61. Robert May, The May Firm — Tech Tools For Attorneys, Hiring For Excellence & Mentorship

Thu, 25 Feb 2021 07:00:00 -0000

Robert May thinks you should make hashtags from your core values! The Californian personal injury attorney and grew The May Firm to 8 offices statewide, and he bought his family along for the ride. Working with siblings can either be a minefield or a total home run, so how did Robert find the balance? Today, we discover Robert's tech-first, open-minded approach to running his firm. We discuss how to hire for excellence, why Slack is a surprisingly effective tool for boosting morale, and why company core values are more than just words on a wall.

60. Harlan Schillinger, Grandfather of Legal Advertising — Supercharge Your Intake Process

Thu, 18 Feb 2021 07:00:00 -0000

Harlan Schillinger is a titan in the legal marketing space. He’s best known as the “Grandfather of Legal Advertising” and has helped well over 1 hundred firms exceed their goals. After making a start in television advertising in the 70s and 80s, Harlan quickly turned his attention to legal marketing and founded the first TV production firm for Lawyers. Harlan now consults with a handful of highly motivated law firms and continues to enable them to exceed their own expectations, and he has also helped countless other law firms with his case management tool, Lead Docket. In this episode, Harlan shares with us his impressive career journey that led to where he is today, the secrets to optimizing your intake and why your marketing dollars aren’t worth a thing if you haven’t got the credibility to back them up.

59. Mike Morse, Mike Morse Law Firm — Smart Risks, Smart Choices and Becoming Fireproof

Thu, 11 Feb 2021 07:00:00 -0000

Mike Morse is the founder of the Mike Morse Law Firm and one half of the duo that brought us the Fireproof method and book. Along with his business partner, John Nachazel, Mike has developed a framework to turn good law firms into great ones. Using their Fireproof method, Mike and John took their own firm from a $17 million business to a $160 million business, and now it's their mission to share their tactics with the world. On today's episode, Mike tells us all about what it means to be a visionary and how it's vital to know yourself before you can think about growing your firm. We also discuss some of Mike's secrets to hiring successfully and why in a world of digital media, there's still a place for traditional marketing methods.

58. Andrew Finkelstein, Finkelstein & Partners — Acquisitions, Delegation And Operational Synergy

Thu, 04 Feb 2021 07:00:00 -0000

Andrew Finkelstein is legendary in the personal injury attorney space for heading up a grand total of FIVE different firms, from New York to California! From dominating the New Jersey market for catastrophic cases at Finkelstein & Partners, Andrew rose to new heights through shrewd acquisitions, operational synergy, and strong core values. Today, Andrew takes it back to where it all began - we hear about how his legal empire started out, what his non-negotiables are when it comes to acquisitions, and what is the secret sauce in the art of delegation.

57. Gordon McKernan, Gordon McKernan Injury Attorneys — Law Firm Family Succession And Giving Back

Thu, 28 Jan 2021 07:00:00 -0000

McKernan makes giving back to his local community a priority. The hugely successful Louisiana personal injury attorney grew his father's firm from a single site to 10 offices, with over 50 attorneys. But for Gordon, it's not about the numbers, it's about the individuals. Today, we discuss what it was like taking over the reins of a family business, how you and your firm can become more active in the community, and why you should always scrutinize your marketing strategy- even when it's working!

56. William Denninger, Weitz & Luxenberg — The People, Process, Profit Venn Diagram

Thu, 21 Jan 2021 07:00:00 -0000

Bill Denninger wants you to work on the business, not for the business. As the Director of Business Strategy at Weitz & Luxenberg, the biggest plaintiff's law firm in New York, Bill has transformed the firm's processes into the perfect Venn diagram of people, process, and profit. Today, we discover how Bill reimagined the firm's interdepartmental approach, which data sets the law firms of the future need to have a handle on, and why Bill believes you should always hire a geek.

55. Steven M. Levin, Levin & Perconti — Revolutionizing Nursing Home Litigation, Niche Marketing, And Mentorship

Thu, 14 Jan 2021 07:00:00 -0000

Steven M. Levin is a true trailblazer. From his early career in criminal defense, Steven forged his own path in the then little-known area of nursing home litigation. Now, alongside the team at Levin & Perconti, Steven has reached verdicts and settlements topping $660 million for their clients in Chicago and beyond. Today, Steven shares his story of groundbreaking work in the category of nursing home and medical malpractice litigation. We talk about the difficulty of linking your marketing messaging when you're niching down and expanding at the same time. Plus, discover how you can become an authority in your niche!

54. John Nachazel, Michael Morse Law Firm — How Process Makes Profit From The Fireproof Data Evangelist

Thu, 07 Jan 2021 17:56:00 -0000

John Nachazel has a five-step model to take your law firm from unpredictable to wildly profitable, yes, really! He's half of one of the legal world's most respected visionary-integrator duos, and co-author of the hugely successful *Fireproof* alongside his partner Michael Morse. He's a data enthusiast, an EOS evangelist, a jumbotron fan, and an absolute master at perfect planning and execution! Today, we discover how John transforms blue-sky thinking into concrete results every time, why the successful firms of the future need to be big on data, and why John can't stop dreaming about owning a Ford F-150!

53. Patricia Refo, American Bar Association — Making The Most Of Going Digital & Adapting Your Law Firm In The Post-Covid World

Thu, 31 Dec 2020 07:00:00 -0000

Patricia Refo , partner at Snell & Wilmer, has achieved more than most lawyers ever will. Trish has received countless professional recognition and awards, established herself as a first-class commercial litigation lawyer and she’s the current president of the American Bar Association. In today’s episode of The Rankings Podcast, Trish tells us all about her journey from aspiring newspaper editor to president of the ABA, and shares with us her views on how the legal industry has had to adapt throughout the pandemic and what she thinks some of the lasting impacts will be.

52. Chris Mursau, Topgrading — Hiring For Excellence, Interview Strategy, And The New PIP

Thu, 24 Dec 2020 07:00:00 -0000

Chris Mursau can spot an A-player from miles away! Chris is the President of Topgrading, a market-leading company that helps organizations find A-players and hold onto them. He's spent his career tackling the big intake questions and he shares that expertise with us. Today, we discuss how to motivate and retain high performers, what you should and shouldn't do in an exit interview and whether those personality profile tests are worth your time. Plus, we hear the eye-opening financial ramifications and cost savings relating to hiring wrong, or right!

51. George Salinas, The Law Office of George Salinas — Client-Centric Firms, Personalized Experiences & Hybrid Marketing

Thu, 17 Dec 2020 07:00:00 -0000

George Salinas is a Texas super lawyer with a list of achievements as long as your arm. But he, like many lawyers, knows that he’s in a competitive game and that being great at what you do isn’t always enough. So George found a way to set himself apart from the crowd. George set out to make his firm, The Law Offices of George Salinas, different from the others by putting customer service at the heart of everything it does. In this episode we talk how his firm keeps its clients happy and how he utilizes hybrid marketing to communicate his brand.

50. Roland Frasier, Leverage, Exit, Grow, Scale — The EPIC Challenge And Profit Through Acquisitions

Thu, 10 Dec 2020 07:00:00 -0000

Roland Frasier wants to buy just about everything. The X of X has made a career out of shrewd acquisitions and cross-market competencies. Roland's grown and sold numerous hugely successful companies for anything from $3million to $4 billion. So how does he known when to stick and when to flip? Today, we discover how to multiply your firm's profits the Roland Frasier way and why mergers and acquisitions can supercharge your business even during a market downturn. Plus, we hear about the EPIC CHALLENGE where Roland shares his incredible business growth formula with the world for next to nothing. What’s in This Episode: Who is Roland Frasier? Paid consulting work as a vetting and staging tool What is the EPIC CHALLENGE? Roland Frasier top tips for incredible business growth Why you should be acquiring during an economic downturn How personal injury attorneys can supercharge their profits Roland Frasier PI COVID relief kit

49. Sean Magennis, Capital54 — Entrepreneurship At Scale & The Power Of Professional Networks

Thu, 03 Dec 2020 07:00:00 -0000

Sean Magennis is living the entrepreneurial dream. The CFO of Capital54 and former global president of YPO spends his days helping entrepreneurs take their businesses to the next level. He knows exactly how to cultivate success. How? Because he's been there himself. Today, we hear Sean Magennis' incredible entrepreneurial journey, from his first sales pitch at school in South Africa to his first million-dollar company in Canada, all the way to his current role as the ultimate investor and mentor for entrepreneurs. He shares his insights on how candid professional networks help personal injury attorneys scale with ease, and how a solid capital strategy will ensure your firm can withstand any eventuality. What’s in This Episode: Who is Sean Magennis? The story of Sean's first million-dollar company What makes a successful entrepreneur? Why YPO is known as the most powerful organization in the world How Sean Magennis spots an entrepreneur worth investing in Perfecting networking for personal injury attorneys Financing your firm: advice on capital strategies

48. Jordan Harbinger, The Jordan Harbinger Show — Charisma, Networking, And Podcasting Success

Thu, 26 Nov 2020 07:00:00 -0000

Jordan Harbinger is the king of charisma and the master of getting leads. His hugely successful podcast The Jordan Harbinger show has seen him talking to some of the world's biggest names in science, tech, sports, marketing, you name it! But how did he get such an impressive network? Today, we hear Jordan's fascinating origin story from Wall Street law firm intern to becoming the Larry King of podcasting. He explains how he creates phenomenal content with his audience front of mind, how he forged a bulletproof network that comes out to bat for him, and what a couple of old British politicians can teach us about the real meaning of charisma. What’s in This Episode: Who is Jordan Harbinger? How Jordan started his podcast from a networking class in a Michigan dive bar What's the real value of hosting a podcast in 2020? Your audience comes first: how to create amazing content Why true charisma is not really about you at all Networking during a pandemic: how personal injury attorneys can get ahead Drills to help you stoke your warm leads

47. Brett Harned, TeamGantt — Project Management For Humans And Capital-P Process

Thu, 19 Nov 2020 07:00:00 -0000

Brett Harned wants to teach the world about Project Management, and why it's more exciting than you think! Brett is the Director of Education at TeamGantt and has become a leading voice in the highly sought after, but misunderstood, PM world. Brett educates inspires through a range of mediums including the Digital PM Summit, his Coffee with Brett YouTube series, his podcast Time Limit, and his acclaimed book Project Management For Humans. Today, Brett tells us his trailblazing story, from dot com boom start-up to world-renowned thought leader. We discuss Process with a capital P, and what law firm owners can do to refine, align, and mastermind their digital projects. What’s in This Episode: Who is Brett Harned? Why every organization needs a Project Manager How Brett helped create the Digital PM Summit Director of Operations, Integrator, Project Manager - what's the difference? What you can learn from planning a fancy party Insights from Brett's book 'Project Management For Humans' How to use project management to scale a content strategy

46. John Ruhlin, The Ruhlin Group — Giftology & Business Relationship Management

Thu, 12 Nov 2020 07:00:00 -0000

John Ruhlin has turned giving gifts into an art form. From humble beginnings as a Cutco knife salesman, he launched The Ruhlin Group - an elite business relationship building program disguised as a gifting service. Now a globally renowned speaker with his best-selling book, Giftology, John Ruhlin wants to teach the world not only how and when to give gifts, but why. Today, John shares his inspiring story that took from Ohio farm boy to hugely successful founder. Plus, we get to the bottom of why slapping your logo on a coffee mug is just about the worst gift John can think of! What’s in This Episode: Who is John Ruhlin? How John become the best seller in Cutco's history Which company made a mistake when giving out Rolexes? The ROR: what is return on relationship? Giftology for attorneys: which clients you should really nurture Reminders on relationship building for 2020 and beyond Double your success: gifting around the recipient What should you NEVER give your employees

45. Jeff Rose, Good Financial Cents — Content Creation And Blogging For Attorneys

Thu, 05 Nov 2020 07:00:00 -0000

Jeff Rose built his multi-media personal finance business from the ground up. After dropping out of college and spending 9 years in the Army National Guard, Jeff got his Certified Financial Planner qualification and start his side hustle - a blog called Good Financial Cents. Today, Jeff's a self-made millionaire, with his blog taking center stage. So what's the secret to great content? The days of carbon content attorney websites are over! Today, we dive into the world of attorney content creation - from websites and SEO, to guest blogging and video. What’s in This Episode: Who is Jeff Rose? How Jeff Rose turned blogging about finance into a multimedia goldmine When it's time to quit your day job and go all in on your side hustle The best ways to get guest blogging spots How to make your attorney web content stand our from the crowd Short snippets vs longform articles? Jeff gives us his take Easy ways to increase client trust via simple video content

44. Yehia Said, Weitz & Luxenberg — People, Process & Law Firm Data Analytics

Thu, 29 Oct 2020 06:00:00 -0000

Yehia Said wants to know how efficient your firm is! As Weitz & Luxenberg's Director of Business Operations, Yehia's spent the past 4 years digitally transforming the firm with agile process-led workflows and methodologies. Yehia honed his complex problem-solving capabilities during his 11 years in the marine corps, and his sights are set on revolutionizing the legal world and its attitude to data. What’s in This Episode: - Who is Yehia Said? - Why your law firm might need a data analyst - Marketing insights AKA how to know if you're fishing in the right pond for leads - Tools and tricks: which business intelligence tools pass the test - How can law firms adopt strict process-led methodologies? - Ways to manage all of your data in one robust system - Who is the ultimate Shark Tank entrepreneur?

43. Paul Faust, Ring Boost — Custom Attorney Phone Numbers & The Power Of Your Voice

Thu, 22 Oct 2020 06:00:00 -0000

Paul Faust wants everyone to know his number. His company Ring Boost is America's largest marketplace of custom phone numbers. But aren't vanity numbers defunct in the age of digital marketing? Paul says no way (and he's got the Inc 5000 fastest growing company listings to prove it!). Today, we talk about the power of voice in the internet era, the real reason why your firm's leads aren't converting, why you should never use the number 4 in Chinese markets, and why, after appearing in an episode of The Office, becoming a Krav Maga master, and volunteering as a firefighter, Paul is still hungry for challenges. What’s in This Episode: Who is Paul Faust? How did a softball tournament turn into a big business opportunity? The difference between vanity numbers, easy dial numbers, and tracking numbers The secret to creating your memorable attorney phone number Why voice is still king in the digital marketing era Should you choose 1-800 or a local area code? The two firm management fails that no great vanity number can save you from

42. Frank Ramos Jr. — Side Hustles, LinkedIn & Attorney Mentorship

Thu, 15 Oct 2020 06:00:00 -0000

Frank Ramos Jr. has got more Linked In connections than you! A prolific writer who has authored over 15 books for attorneys, Frank's posts reach 50,000 people every day. The only college graduate in his family, Frank is now managing partner at Clarke Silvergate, Miami, Florida. He's a mentor, a mediator, and was listed in Best Lawyers in America for his product liability defense work. So what's his secret sauce? What’s in This Episode: - Who is Frank Ramos? - The real secret to building a following on LinkedIn - The link between employee retention and side-hustles - Where you can still build an organic following online, and how to do it! - How to address the huge mentorship chasm in law firms - Why you're never too old to retrain - Why Frank Ramos gives away his secrets for free!

41. Pete Strom, Strom Law Firm — Personal Injury Pricing Strategies & Hiring For Psychology

Thu, 08 Oct 2020 06:00:00 -0000

Pete Strom's success is by design. Whether it's hiring lawyers for their psychological profile, his open-minded approach to SEO and digital marketing, or his pricing strategy - he knows who he is and what he stands for, as a businessman and as an attorney, and he's got the confidence to follow through. Pete was the youngest ever US Attorney General for the District of South Carolina in 1993, and his subsequent private practice - Strom Law Firm in South Carolina - saw him named as one the Top 100 Trial Lawyers for Criminal Defense by the National Trial Lawyers Association.

40. Joey Coleman, Never Lose a Customer Again - Creating a PERSONAL Client Experience

Thu, 01 Oct 2020 06:00:00 -0000

Listen to this episode of The Rankings Podcast as host Chris Dreyer talks to Joey Coleman, an award-winning speaker, teacher, lawyer, advisor, and the best-selling author of the book, Never Lose a Customer Again. Joey shares his expert tips and tricks for creating a remarkable client experience, skyrocketing your referral rates, and ensuring that you never lose another client. Stay tuned.

39. Ross Hudgens, Siege Media - SEO-Based Content Marketing Strategies

Thu, 24 Sep 2020 06:00:00 -0000

Listen to this episode of The Rankings Podcast with Chris Dreyer as Ross Hudgens, the Founder and CEO of Siege Media, shares his expertise on SEO-based content marketing for personal injury lawyers. Ross reveals his top tips for link building, the tools he uses to gauge the social success of a topic, and why you should optimize your pages for long-term outcomes. Stay tuned.

38. David Craig, Craig, Kelley & Faultless - Truck Accident Expertise & Compassion

Thu, 17 Sep 2020 06:00:00 -0000

Join Chris Dreyer in this episode of The Rankings Podcast as he interviews David Craig, the Managing Partner of Craig, Kelley & Faultless LLC, about how to build a reputation around helping clients. David talks about starting and growing a successful law firm, becoming a truck accident expert, and cultivating compassion as a lawyer and business leader. Stay tuned.

37. Chris Do, The Futur - How to Grow a Massive Social Media Following

Thu, 10 Sep 2020 06:00:00 -0000

In this episode of The Rankings Podcast, host Chis Dreyer sits down with Chris Do, the Founder and CEO of The Futur, to talk about how he grew his massive social media following. Stay tuned as Chris digs deep into his tried and true social media strategies, his favorite marketing books, and his advice to personal injury attorneys looking to build a following.

36. Ben Bingham, Benson & Bingham - How to Retain Elite Talent, Acquire Reviews Through Competition, and Surround Yourself with a Motivated Team

Thu, 03 Sep 2020 06:00:00 -0000

Listen to this episode of The Rankings Podcast with Chris Dreyer as he interviews Ben Bingham of Benson & Bingham Accident Injury Lawyers, LLC, about how to propel your law firm to award-winning success. Together, they unfurl the secrets to retaining elite talent at your practice, acquiring valuable client reviews for your website, and motivating your team to go above and beyond. Stay tuned.

35. Bill Hauser, SMB Team - Personal Injury PPC (Pay-Per-Click) Marketing

Thu, 27 Aug 2020 06:00:00 -0000

Listen to this episode of The Rankings Podcast as host Chris Dreyer interviews Bill Hauser, CEO of the SMB Team, about what it takes to run a successful pay-per-click advertising campaign for your personal injury practice. Tune in as Bill discusses how to optimize and monetize your Google Ads, the metrics to gauge your PPC marketing success, and why you should be using his keyword alignment method.

34. Seth Godin - Making Your Personal Injury Law Firm Remarkable

Thu, 20 Aug 2020 06:00:00 -0000

In this episode of The Rankings Podcast, host Chris Dreyer sits down with renowned blogger, entrepreneur, and speaker Seth Godin to talk about how to make your personal injury law firm remarkable. They discuss how the “purple cow” analogy relates to law firms, the best strategies for differentiating your practice, and which marketing books you should pick up today. Stay tuned.

33. Cameron Herold, COO Alliance - How to Find Your Perfect Second-in-Command

Thu, 13 Aug 2020 06:00:00 -0000

Tune in to this episode of The Rankings Podcast as host Chris Dreyer talks to Cameron Herold, Founder of COO Alliance, about his play-by-play strategy for recruiting the perfect second-in-command. Cameron shares his expert advice on interviewing for culture fit, networking with industry leaders, and, as a bonus, leveraging free PR tactics to improve your firm’s SEO rankings.

32. Michael T. Gibson, P.A., Auto Justice Attorney - Creating a Unique Selling Proposition, Multi-Channel Marketing, and Being Authentic

Thu, 06 Aug 2020 06:00:00 -0000

In this episode of The Rankings Podcast, host Chris Dreyer chats with Michael T. Gibson, president and lead attorney at Michael T. Gibson, P.A., Auto Justice Attorney, about his journey toward marketing success. Michael discusses how he discovered his unique niche, the strategies he uses to dominate a saturated market, and why staying authentic to yourself is the best thing you can do for your brand. Stay tuned.

31. Chris Dreyer, Rankings.io - Part II. - Content Marketing for Attorneys

Tue, 04 Aug 2020 06:00:00 -0000

Tune in to this episode of The Rankings Podcast with host Chris Dreyer and Dr. Jeremy Weisz of Rise25 Media to learn the ins and outs of content marketing for attorneys. Chris discusses how the value of SEO compares to that of paid advertising, the best ways to use blogging to attract clients, and what exactly your practice area pages should contain.

30. Chris Dreyer, Rankings.io - Part I. - Content Marketing for Lawyers

Thu, 30 Jul 2020 06:00:00 -0000

Listen to this episode of The Rankings Podcast with host Chris Dreyer and Dr. Jeremy Weisz of Rise25 Media to discover everything you need to know about content marketing for personal injury law firms. Chris talks about the types of content your firm should be producing, how to find the topics you should be writing about, and which content marketing mistakes you should avoid. Stay tuned.

29. Ian Garlic, authenticWEB - Video Marketing for Lawyers

Tue, 28 Jul 2020 06:00:00 -0000

In this episode of The Rankings Podcast, Chris Dreyer interviews Ian Garlic, CEO of authenticWEB, about the incredible benefits of video marketing for personal injury attorneys. Tune in as Ian talks about which customer pain points your videos should address, how to optimize your YouTube videos, and why TikTok isn’t just for kids.

28. Neama Rahmani, West Coast Trial Lawyers - Digital Marketing, Medical Expertise, and Profit Sharing for Attracting and Retaining Elite Talent

Thu, 23 Jul 2020 06:00:00 -0000

In this episode of The Rankings Podcast, join host Chris Dreyer as he interviews Neama Rahmani of West Coast Trial Lawyers about his top strategies for standing out and finding success in the personal injury niche. Neama shares his experience using digital marketing to grow his firm, how he improves his medical know-how in order to better represent his clients, and the power of the profit-sharing model when attracting and retaining elite talent. Stay tuned.

27. Joy Hawkins, Sterling Sky - Local SEO for Law Firms

Tue, 21 Jul 2020 06:00:00 -0000

In this episode of The Rankings Podcast, host Chris Dreyer and Joy Hawkins, owner and president of Sterling Sky, discuss the unmatched benefits of local SEO. Listen in as Joy shares her best practices for achieving top rankings within your firm’s location, combatting local spam and fake reviews, and maintaining your ranking when expanding to new offices.

26. Gabriel Levin, The Levin Firm - How to Dominate Your Market with Law Firm SEO

Thu, 16 Jul 2020 06:00:00 -0000

In this episode of The Rankings Podcast, host Chris Dreyer and Gabriel Levin of The Levin Firm take a deep dive into how to dominate your market using SEO. Gabriel discusses how optimizing his website helped him change the fortunes of his firm, his best practices for building high-quality links, and the type of content that achieves top rankings on Google. Stay tuned.

25. Matthew Dolman, Dolman Law Group - Legal SEO Strategies to Take Your Firm to the Next Level!

Tue, 14 Jul 2020 06:00:00 -0000

Matthew Dolman is the president and managing partner of Dolman Law Group, a plaintiff-only personal injury and civil trial law firm. Matthew is a veteran in the courtroom, having taken on hundreds of personal injury, wrongful death, and general negligence cases. He has received millions of dollars in settlements and verdicts for his clients, earning him his lifetime memberships in both the Million Dollar and Multi-Million Dollar Advocates Forums, as well as countless other legal awards. In this episode… Are you a new or growing firm looking to compete with the big guys? While you may not have the budget for premium TV, radio, and billboard ad slots, there is a better and more effective option: SEO. By optimizing your website for search engines, you can achieve top rankings for search terms that attract and convert potential clients. Just ask Matthew Dolman, managing partner of Dolman Law Group. He’s been leveraging SEO to dominate the accident injury niche in Florida, utilizing unique content and expert optimization tactics to earn top rankings. According to Matthew, SEO is the most significant part of his firm’s successful marketing approach. In this episode of The Rankings Podcast, host Chris Dreyer and Matthew Dolman of Dolman Law Group discuss how to use SEO to take your law firm to the next level. Listen in as Matthew talks about his best practices for creating optimized content, what Google measures to rank your site, and which blogs to follow to become an SEO expert today.

24. Joe Zarzaur, Zarzaur Law - Multi-Channel Marketing, Candid Conversations, and Healthy Employees

Thu, 09 Jul 2020 06:00:00 -0000

Joe Zarzaur is the founder of Zarzaur Law, a personal injury firm based in Pensacola, Florida. Joe is a Board Certified Civil Trial lawyer, a distinction that only 1% of Florida attorneys can claim. Throughout his career in the courtroom, Joe has won record jury verdicts for injury cases in both Escambia and Santa Rosa counties. In addition to his Board Certification, Joe has also been awarded an AV rating and a 10 out of 10 on AVVO.com.

23. Kristin Tynski, Fractl - Content Marketing That Fuses Data Journalism with PR

Tue, 07 Jul 2020 06:00:00 -0000

Kristin Tynski is the co-founder and Senior Vice President of Creative of Fractl, a content marketing agency that fuses data journalism with PR. At Fractl, Kristin leads a team of creative professionals that includes not only designers and programmers, but also SEO specialists, journalists, and writers. Kristin has a BA in Communications from Boston College, and for the past 13 years she has been at the forefront of viral content creation and promotion online. Today, she helps brands create and promote content that provides value for their audiences and yields consistent and high levels of success.

22. David Brauns, Brauns Law — Creativity Over Competition, Tracking KPIs and Achieving Goals

Thu, 02 Jul 2020 06:00:00 -0000

David Brauns is the founding partner of Brauns Law, a plaintiff's only law firm specializing in personal injury claims. David hasn’t had the same journey as most attorneys and actually had a promising career as a software engineer until he switched tracks at the age of 31 to become a lawyer. Join us as we discuss why David swapped coding for the courtroom, what lessons he brought from the IT world into his own law firm, and how nearly 50% of David’s new clients come from his old ones.

21. Sol Weiss, Anapol Weiss — Securing Mammoth Settlements, Developing the Next Generation of Lawyers and the Importance of Reputation

Tue, 30 Jun 2020 06:00:00 -0000

Sol Weiss is a shareholder and director of Anapol Weiss. He is one of the most renowned attorneys in the U.S. thanks to his success in the NFL players’ concussion injury litigation, his enormous $3.75 billion settlement on the Fen-Phen case, and due to the part he played in the infamous Luzerne County “Kids for Cash” civil rights class action. Join us on The Rankings Podcast as Sol reveals his secret to securing big settlements, and he shares what he thinks is the most important asset a lawyer possesses.

20. Brian Panish, Panish Shea & Boyle — Developing Excellence Through Coaching and Grit

Thu, 25 Jun 2020 06:00:00 -0000

Brian Panish is partner at Panish Shea & Boyle and one of the country’s top trial attorneys. Brian’s victories in the courtroom include a $4.9 billion product liability verdict as well as over 100 other verdicts and settlements worth more than $10 million each. In this episode of The Rankings Podcast, Brian tells us why running a law firm isn’t for the faint of heart and how his younger days as an athlete equipped him with the skills he needed to become a great trial attorney. Brian also shares why, as a law firm owner, you can’t afford to tread water with your business and how you can boost your B and C players.

19. Braden Pollock, Legal Brand Marketing — Selling Premium Domains and Providing Top-Tier Leads

Tue, 23 Jun 2020 06:00:00 -0000

Braden Pollock is an angel investor, tech-startup genius and the entrepreneur behind companies such as Sultra, The Grooming Network, ScienceFiction.com and more. But perhaps what he’s best known for in the legal industry is Legal Brand Marketing, a lead generation source for law firms all over the country, providing immediate, high quality, vetted leads. Join us as Braden tells us how he went from selling domains for $7 to millions of dollars, why his leads are a great compliment to your SEO strategy and why you should consider email leakage when choosing a URL.

18. John Gomez, Gomez Trial Attorneys — Building a Titanic Firm and Persevering Through a Pandemic

Thu, 18 Jun 2020 06:00:00 -0000

John Gomez is the CEO and lead trial attorney at Gomez Trial Attorneys. After discovering his affinity for trials, but not enjoying work as a prosecutor, John set out, along with a colleague, to establish Gomez Trial Attorneys, which soon positioned itself as San Diego’s largest plaintiffs' trial firm. In this episode of The Rankings Podcast, John tells us about the early days of the firm and the events that changed its fortune, and he explains how Gomez Trial Attorneys has handled business throughout the pandemic.

17. Jacob Baadsgaard, Disruptive Advertising — The Importance of Developing Your Team and Life Lessons That Will Transform Your Firm

Tue, 16 Jun 2020 06:00:00 -0000

Jacob Baadsgaard is the founder and CEO of Disruptive Advertising. After spending years working for some of the biggest brands in the world and helping them to intelligently analyze their analytics data, Jacob realized that his skills would be valuable to more than just the Fortune 500 companies. With his company, Jacob now helps his clients to grow their own client base and develop their employees in order to foster sustainable client growth. Join us as we discuss how Jacob turned his business into one of the leading ad agencies in the US, why Jacob moved beyond founder-based selling and what he had to do to achieve that, and how Jacob nurtures his own staff to maximize their potential.

16. Seth Bader, Bader Scott Injury Attorneys — Breaking Free of Plateaus and Scaling Up While Maintaining the Client Experience

Thu, 11 Jun 2020 06:00:00 -0000

Seth Bader is the founder of Bader Scott Injury Lawyers, one of the leading workers’ compensation law firms in Georgia and the US. Seth’s expertise comes from his early days as a lawyer where he worked for the organizations he now fights against. With his insights, Seth now litigates on behalf of those who have been injured in the workplace and focuses on providing his clients “outstanding results, personalized attention, and uncompromising integrity.” On today’s show, Seth tells us what inspired him to leave behind insurance defense and he explains how he turned his small solo practice into a firm with over 140 staff in a little over a decade. We discuss what Seth did in the early days of his firm to secure clients, what Seth does to ensure continual growth for his firm, and who Seth looks to for inspiration and mentorship.

15. Nathan Gotch, Gotch SEO — How To Become an SEO Content God

Tue, 09 Jun 2020 06:00:00 -0000

Nathan Gotch is an SEO content advisor and the founder of Gotch SEO. Through his SEO academy, Nathan has taught over 3,000 clients how to improve their search engine optimization practices, and he’s given away free advice to countless more people through his YouTube channel and blog. In this episode, Nathan tells us all about how he got into the world of SEO and how he developed his skillset to the point where he was able to teach others his knowledge. Join us as we discuss why you need to take a good look at your link-building efforts, how Nathan continues to grow and improve his SEO academy, and why less can be more when it comes to content.

14. Ed Herman, Brown & Crouppen — Building A Loveable Brand and Lessons From the Viral Marketing Master

Thu, 04 Jun 2020 06:00:00 -0000

Ed Herman is managing partner at Brown & Crouppen, a personal injury law firm based in St. Louis, Missouri. But as well as a lawyer, Ed is a viral marketing genius. With his hit YouTube series “Ed Versus” and “3 Lawyers Eating Sandwiches”, Ed has achieved millions of views across Facebook and YouTube, putting his firm at the forefront of potential clients’ minds and catapulting their brand into the annals of pop culture. On today’s show, Ed tells us about his foray into viral video marketing and some of the lessons he’s learned along the way. He also shares with us his thoughts on how we should approach branding, why you shouldn’t be afraid to get creative with your marketing material and how you can measure the success of your campaigns.

13. Terry Dohrmann, Litify — Streamlining Practice Management and Revolutionizing Efficiency

Tue, 02 Jun 2020 06:00:00 -0000

Terry Dohrmann is the founding executive and chief revenue officer at Litify. Litify is a business transformation platform with a focus on law practice management that combines case management, marketing, analytics, and more into a single streamlined solution, which has been helping law firms and other businesses to simplify their operations since 2016. On today’s show, Terry shares with us how Litify evolved from a simple client request into the powerhouse of a management tool that is it today. He’ll also explain how the system is helping law firm owners across the country, what makes the platform so secure, and how their new tool, Docrio, is changing the way lawyers generate and manage documentation.

12. Eric Chaffin, Chaffin Luhana - How to Build a Memorable Law Firm Brand

Thu, 28 May 2020 06:00:00 -0000

Eric Chaffin is managing partner at Chaffin Luhana, a plaintiffs only law firm. Eric is a trial lawyer with over 25 years’ experience and he is trustee of the Chaffin Luhana Foundation, a not-for-profit established by him and his law partner, Roopal Luhana. Eric and his partner’s altruistic ambitions also extend to their practice where it is their goal to “do good by doing right. On today’s show, Eric tells us how and why he uses his charitable work to promote his own brand and those of local businesses, and he shares with us his high value activities that ensure his firm’s continual growth.

11. Rand Fishkin, SparkToro, Lost and Founder — Building Multimillion Dollar Businesses With The SEO Expert

Tue, 26 May 2020 06:00:00 -0000

Rand Fishkin is the founder and CEO of SparkToro and the author of the brutally honest book, Lost and Founder, in which he details his journey in turning his startup idea into a $45 million dollar company. Join us as Rand tells us about the business and life lessons he’s learned while setting up two hugely successful companies, and why, for him, owning a multi-billion-dollar corporation isn’t a measure of success. And we’ll discuss the near-limitless marketing capabilities of SparkToro and why he’s always so candid about his successes and failures.

10. Stewart Guss, Stewart J. Guss Injury Accident Lawyers — Building Great Firms Through Strong Teams and Streamlined Processes

Thu, 21 May 2020 06:00:00 -0000

Stewart Guss is a top 100 trial lawyer and has taken his firm, Stewart J. Guss Injury Accident Lawyers, from strength to strength over its hugely successful 22 years. In this episode, Stewart shares with us some of his secrets on motivation and streamlining intake that took him from a solo practitioner working out of a 12’ by 12’ office, to a practice owner with eight locations and over 120 staff.

9. Ken Hardison, PILMMA - Systematic Marketing of the Three Law Firm Marketing Phases

Thu, 14 May 2020 06:00:00 -0000

In this episode of the Rankings Podcast, Chris Dreyer talks to Ken Hardison of PILMMA about the systematic approach to building a multimillion-dollar law firm. Listen in as Ken shares his wealth of experience from running a multi-million dollar law practice himself and find out the top tips on how to effectively market your firm and grow your business.

8. Alvaro Arauz, 3a. Law Management — Scaling Law Firms Through Awareness, Aptitude, and Accountability

Thu, 07 May 2020 06:00:00 -0000

Alvaro Arauz founder of 3a. Law Management, knows how to run a law firm. For nearly 15 years he’s helped practice owners launch and develop their firms using his signature 3a principles: awareness, aptitude and accountability. Join us today as we discuss what the key to turning attorneys into elite attorneys is, how to get delegate work so you can focus on your critical tasks and why it’s important to keep up your marketing efforts now more than ever.

7. Jay Kelley, Elk and Elk - Trial Debriefs, Values and Radical Transparency, Elite Talent, Collaboration at all Phases

Thu, 30 Apr 2020 06:00:00 -0000

In this episode of The Rankings Podcast, Chris Dreyer interviews personal injury attorney Jay M. Kelley of Elk and Elk about growing a law firm, retaining top talent, the impact of a great company culture that focuses on transparency, and the need for lawyers to debrief before receiving the verdict of a case, and so much more...

6. Brian Chase, Bisnar Chase - Auto Defects Expertise, Hiring/Firing, Continuous Improvement, and High-Value Activities

Thu, 23 Apr 2020 05:00:00 -0000

Brian Chase is a managing partner and senior trial attorney of Bisnar Chase. He was named 2020 Litigator of the Year and 2019 Lawyer of the Year, and holds dozens of other top-rated honors. In this episode…

In this episode Brian Chase of Bisnar Chase talks about being an auto defects specialist, pitfalls that he gas learned from, how having superstar people on your team can make your load lighter, and so much more...

5. Michael Mogill, Crisp Video Group — Building Your Brand & The Importance Of Storytelling

Wed, 15 Apr 2020 06:00:00 -0000

Michael Mogill is a branding and marketing heavyweight. He is the founder and CEO of Crisp Video Group, which helps lawyers all over the country to build their brand, using a mix of: highly-produced, story-led video; comprehensive social media services; and expert coaching. In this episode, Michael tells us all about Crisp Video Group and how it’s bringing law firm ads into the 21st century. He explains why it’s importance to think about branding and why calculating your ROI isn’t always helpful.

4. Larry Nussbaum, Nussbaum Law Group — Using Emotional Intelligence To Boost Your Firm & Client Experience

Thu, 09 Apr 2020 06:00:00 -0000

Larry Nussbaum, president of Nussbaum Law Group, always knew he wanted to be a personal injury attorney... That, or an actor. Larry has a natural talent for connecting with people, a skill that soon saw him bringing in enough clients at his first job to start his own practice. Since 2015, Nussbaum Law Group has gone from strength to strength, thanks in no small part to Larry's high EQ and instinctive ability to empathize with others.

3. Sam Glover, Lawyerist.com — Turning A Blog Into A Business & Radical SEO Tips

Thu, 02 Apr 2020 06:00:00 -0000

Sam Glover had started a law firm but was running into frustration after frustration. After spending $2,000 on a botched software installation that left him out of pocket and with a computer system to fix, he needed to vent. Thankfully for us, Sam focused that energy on the Lawyerist.com. And what started out as a cathartic act soon turned into a library of information on how to run a small firm. In today's episode, Sam talks to us about how The Lawyerist evolved from a blog into a vast online community and how he condensed thousands of posts into his book The Small Firm Road Map. We'll also talk about some radical SEO tactics he's employed and why his Twitter bio describes him as an "aging skate punk". What’s in This Episode: Who is Sam Glover? Why did Sam create Lawyerist.com? How to target your desired demographics through SEO. How Lawyerist.com went from a blog, to a book, to an online community. What The Small Firm Roadmap can do for you. What rituals Sam has for ensuring a productive day. And can Sam Glover do a kickflip?

2. Jessie Hoerman, SimplyConvert — Utilizing Chatbots & AI For Law Firms

Thu, 26 Mar 2020 16:00:00 -0000

Jessie Hoerman was in a position that many of us would be jealous of. Her firm, Tor Hoerman Law, was swamped with enquiries from potential clients, but with that came a problem. There were just too many requests for her staff to sort through, which meant the clients she could help were finding themselves at the bottom of an ever-growing pile of contact forms. In today's episode, Jessie tells us how she tackled this issue and created the AI-based chatbot SimplyConvert. We talk about the benefits of AI for law firms, how attorneys could be using chatbots to source out-of-hours leads, and we discuss her firm's philanthropic efforts in the community.

1. Brent Sibley, Sibley Dolman - Morning Routines, Focus, and an Amazing Referral Workflow

Tue, 03 Mar 2020 06:06:00 -0000

Brent Sibley is an elite personal injury lawyer and is the founder of Sibley Law and co-founder of Sibley Dolman Accident Injury Lawyers, LLP. Brent started Sibley Law with nothing more than a homemade website but grew it into the firm it is today, handling high stake litigations and seven-figure settlements. His second firm, Sibley Dolman Accident Injury Lawyers, has multiple offices across Southeast Florida and is continuing to expand. What’s in This Episode: How did Brent start his own firm? Why are morning rituals so important? What inspired Brent to start Sibley Dolman with his partner, Matthew Dolman? And Brent shares how he went from handling $10,000 litigations to securing seven-figure settlements. … all that and so much more